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        <title>Sales Gravy: Jeb Blount</title>
        <link>https://redcircle.com/shows/sales-gravy</link>
        <language>en-US</language>
        <copyright>2026 Jeb Blount International, LLC, All Rights Reserved</copyright>
        <itunes:author>Jeb Blount</itunes:author>
        <itunes:summary>From the author of Fanatical Prospecting and the company that rewrote the rules of modern selling, the Sales Gravy Podcast helps you sell more, win more, and earn more.</itunes:summary>
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        <description><![CDATA[<p>From the author of Fanatical Prospecting and the company that rewrote the rules of modern selling, the Sales Gravy Podcast helps you sell more, win more, and earn more.</p>]]></description>
        
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        <itunes:owner>
            <itunes:name>Jeb Blount</itunes:name>
            <itunes:email>jeb@salesgravy.com</itunes:email>
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                <itunes:title>The Most Famous Sales Pitches in History Had No Slides with Danny Fontaine</itunes:title>
                <title>The Most Famous Sales Pitches in History Had No Slides with Danny Fontaine</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Most salespeople think a great pitch means a polished deck and a well-rehearsed script. Danny Fontaine, author of <em>Pitch</em>, is back on the Sales Gravy Podcast, joining Jeb Blount Jr. to walk through some of the most persuasive pitches in history, none of which involved a single slide. From Elisha Otis dropping an elevator three stories at the 1853 World&#39;s Fair to Cleopatra smuggling herself into Julius Caesar&#39;s chambers rolled inside a carpet, Danny unpacks what actually makes a pitch land: show don&#39;t tell, pattern interruption, sensory immersion, and putting the prospect at the center of the story. If your pitches are getting lost in a sea of sameness, this episode will change how you think about walking into a room.</p><p><br></p><p>Learn more about <a href="https://pitchguy.co.uk/" rel="nofollow">Danny Fontaine</a></p><p>Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0bFr9xF8" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>Download our FREE <a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">A.C.E.D. Buyer&#39;s Style Guide</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Most salespeople think a great pitch means a polished deck and a well-rehearsed script. Danny Fontaine, author of &lt;em&gt;Pitch&lt;/em&gt;, is back on the Sales Gravy Podcast, joining Jeb Blount Jr. to walk through some of the most persuasive pitches in history, none of which involved a single slide. From Elisha Otis dropping an elevator three stories at the 1853 World&amp;#39;s Fair to Cleopatra smuggling herself into Julius Caesar&amp;#39;s chambers rolled inside a carpet, Danny unpacks what actually makes a pitch land: show don&amp;#39;t tell, pattern interruption, sensory immersion, and putting the prospect at the center of the story. If your pitches are getting lost in a sea of sameness, this episode will change how you think about walking into a room.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Learn more about &lt;a href=&#34;https://pitchguy.co.uk/&#34; rel=&#34;nofollow&#34;&gt;Danny Fontaine&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0bFr9xF8&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Download our FREE &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;A.C.E.D. Buyer&amp;#39;s Style Guide&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com</link>
                <pubDate>Fri, 12 Jun 2026 09:46:00 &#43;0000</pubDate>
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                <itunes:duration>2250</itunes:duration>
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                <itunes:title>Why Your Deals Are Stalling and How to Fix It (Ask Jeb)</itunes:title>
                <title>Why Your Deals Are Stalling and How to Fix It (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Sean sells a family engagement survey tool to public schools and charter systems, and prospecting is not his problem. His deals are moving through the early stages just fine. But somewhere around stage three, things slow down, conversations keep happening, and the deal stops going anywhere. In this episode of Ask Jeb on the Sales Gravy Podcast, Jeb Blount breaks down exactly why this happens and what Sean needs to do differently to get deals moving again.</p><p>The answer starts with understanding who you are selling to. Education is one of the most risk-averse buying environments in any industry. The people you reach through prospecting are typically consensus builders, a personality type that asks a lot of questions, gathers information, and then stalls before making any decision. They will keep talking to you, keep asking to see more, but they will not move forward on their own or step out and advocate for you unless the conditions are <em>exactly</em> right.</p><p>In this episode:</p><ul><li>The biggest mistake salespeople make when selling to risk-averse buyers and why confidence in your product works against you</li><li>Why consensus builders are the most common buyer type in education sales and how to recognize the pattern before it costs you the deal</li><li>How to get all the stakeholders in the room early instead of chasing decisions through a single contact who has no authority</li><li>How to use micro stories and social proof to reduce fear and build confidence in the buying process</li><li>The upfront agreement strategy one education-focused sales team uses to qualify deals fast and stop wasting time on prospects who will never commit</li></ul><p><br></p><p>If you are selling into education, or any buyer where decisions move slowly, this episode gives you a concrete framework for getting deals unstuck and closing with less frustration.</p><p>Submit your question: <a href="http://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a></p><p>Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/06HvUYEg" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>Download our <a href="https://salesgravy.com/resource/dial-sheet/" rel="nofollow">FREE Prospecting Call Tracking Sheet</a></p><p>Follow Jeb Blount <a href="https://www.linkedin.com/in/jebblount" rel="nofollow">on LinkedIn</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Sean sells a family engagement survey tool to public schools and charter systems, and prospecting is not his problem. His deals are moving through the early stages just fine. But somewhere around stage three, things slow down, conversations keep happening, and the deal stops going anywhere. In this episode of Ask Jeb on the Sales Gravy Podcast, Jeb Blount breaks down exactly why this happens and what Sean needs to do differently to get deals moving again.&lt;/p&gt;&lt;p&gt;The answer starts with understanding who you are selling to. Education is one of the most risk-averse buying environments in any industry. The people you reach through prospecting are typically consensus builders, a personality type that asks a lot of questions, gathers information, and then stalls before making any decision. They will keep talking to you, keep asking to see more, but they will not move forward on their own or step out and advocate for you unless the conditions are &lt;em&gt;exactly&lt;/em&gt; right.&lt;/p&gt;&lt;p&gt;In this episode:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The biggest mistake salespeople make when selling to risk-averse buyers and why confidence in your product works against you&lt;/li&gt;&lt;li&gt;Why consensus builders are the most common buyer type in education sales and how to recognize the pattern before it costs you the deal&lt;/li&gt;&lt;li&gt;How to get all the stakeholders in the room early instead of chasing decisions through a single contact who has no authority&lt;/li&gt;&lt;li&gt;How to use micro stories and social proof to reduce fear and build confidence in the buying process&lt;/li&gt;&lt;li&gt;The upfront agreement strategy one education-focused sales team uses to qualify deals fast and stop wasting time on prospects who will never commit&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you are selling into education, or any buyer where decisions move slowly, this episode gives you a concrete framework for getting deals unstuck and closing with less frustration.&lt;/p&gt;&lt;p&gt;Submit your question: &lt;a href=&#34;http://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/06HvUYEg&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Download our &lt;a href=&#34;https://salesgravy.com/resource/dial-sheet/&#34; rel=&#34;nofollow&#34;&gt;FREE Prospecting Call Tracking Sheet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Follow Jeb Blount &lt;a href=&#34;https://www.linkedin.com/in/jebblount&#34; rel=&#34;nofollow&#34;&gt;on LinkedIn&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Wed, 10 Jun 2026 07:00:38 &#43;0000</pubDate>
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                <itunes:duration>804</itunes:duration>
                
                
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                <itunes:title>Why Success Can Be Dangerous: Beating Complacency Before It Costs You (Money Monday)</itunes:title>
                <title>Why Success Can Be Dangerous: Beating Complacency Before It Costs You (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Success is supposed to be the goal. But for a lot of salespeople, it becomes the thing that unravels everything they built. Once you hit the leaderboard, start crushing your number, and get comfortable, success starts whispering that you&#39;ve earned a break — that the fundamentals that got you there are optional now. That&#39;s where the danger lives. </p><p>In this Money Monday, Jeb Blount breaks down why comfort and complacency are the natural enemies of sustained success, what elite athletes like Kobe Bryant, Jerry Rice, and Tom Brady understood that most people miss, and how to do an honest success audit so you can find your hunger again before the wheels come off.</p><p><br></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>👉 Download our free <a href="https://salesgravy.com/resource/dial-sheet/" rel="nofollow">Prospecting Call Tracking Sheet</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Success is supposed to be the goal. But for a lot of salespeople, it becomes the thing that unravels everything they built. Once you hit the leaderboard, start crushing your number, and get comfortable, success starts whispering that you&amp;#39;ve earned a break — that the fundamentals that got you there are optional now. That&amp;#39;s where the danger lives. &lt;/p&gt;&lt;p&gt;In this Money Monday, Jeb Blount breaks down why comfort and complacency are the natural enemies of sustained success, what elite athletes like Kobe Bryant, Jerry Rice, and Tom Brady understood that most people miss, and how to do an honest success audit so you can find your hunger again before the wheels come off.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 Download our free &lt;a href=&#34;https://salesgravy.com/resource/dial-sheet/&#34; rel=&#34;nofollow&#34;&gt;Prospecting Call Tracking Sheet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 08 Jun 2026 09:54:35 &#43;0000</pubDate>
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                <itunes:duration>513</itunes:duration>
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                <itunes:title>The Neuroscience of Closing: How to Read Buyer Signals</itunes:title>
                <title>The Neuroscience of Closing: How to Read Buyer Signals</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Most salespeople think they lose deals in the closing conversation. <a href="https://www.linkedin.com/in/jakestahl/" rel="nofollow">Jake Stahl </a>says they lose them long before that. Jake is a neuro strategist, CEO of <span>Orchestraight</span>, and author of <em>Own the Room</em>, and he has spent his career studying the behavioral signals buyers send before they go dark. In this episode, he joins Jeb Blount Jr. to break down his STRATA framework and show exactly how to read what buyers are really communicating, how to create the psychological conditions that make people want to say yes, and how to follow up in a way that builds obligation without pressure. If you have ever walked out of a meeting convinced you had a deal and then watched it disappear, this conversation will change how you run every sales interaction from the first touchpoint forward.</p><p><br></p><p>👉 Purchase Jake Stahl&#39;s Book, <a href="https://www.amazon.com/Own-Room-Communicate-Heard-Respected/dp/1968318259" rel="nofollow">Own the Room</a></p><p>📚 Download our FREE <a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">A.C.E.D. Buyer&#39;s Style Guide</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Most salespeople think they lose deals in the closing conversation. &lt;a href=&#34;https://www.linkedin.com/in/jakestahl/&#34; rel=&#34;nofollow&#34;&gt;Jake Stahl &lt;/a&gt;says they lose them long before that. Jake is a neuro strategist, CEO of &lt;span&gt;Orchestraight&lt;/span&gt;, and author of &lt;em&gt;Own the Room&lt;/em&gt;, and he has spent his career studying the behavioral signals buyers send before they go dark. In this episode, he joins Jeb Blount Jr. to break down his STRATA framework and show exactly how to read what buyers are really communicating, how to create the psychological conditions that make people want to say yes, and how to follow up in a way that builds obligation without pressure. If you have ever walked out of a meeting convinced you had a deal and then watched it disappear, this conversation will change how you run every sales interaction from the first touchpoint forward.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;👉 Purchase Jake Stahl&amp;#39;s Book, &lt;a href=&#34;https://www.amazon.com/Own-Room-Communicate-Heard-Respected/dp/1968318259&#34; rel=&#34;nofollow&#34;&gt;Own the Room&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📚 Download our FREE &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;A.C.E.D. Buyer&amp;#39;s Style Guide&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Fri, 05 Jun 2026 09:42:34 &#43;0000</pubDate>
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                <itunes:duration>2171</itunes:duration>
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                <itunes:title>How to Beat AI Call Screeners &amp; Get More Prospects on the Phone (Ask Jeb)</itunes:title>
                <title>How to Beat AI Call Screeners &amp; Get More Prospects on the Phone (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>AI call screeners are the new gatekeeper, and most salespeople are failing the relevance test before a human ever hears their voice. In this Ask Jeb episode, Cameron from the Raleigh-Durham area asks Jeb Blount how his healthcare staffing team can break through rising AI screening technology and get more physicians in front of clients who need them.</p><p>Jeb breaks down why AI screeners and human gatekeepers have more in common than you think, and exactly what your team needs to say in 15 seconds to earn the callback.</p><p>In this episode you will learn:</p><ul><li>Why relevance is the only thing that gets you through any gatekeeper, human or AI</li><li>How to use multi-touch prospecting (call, email, LinkedIn, direct mail) to build familiarity before a prospect ever picks up</li><li>What to say in 15 seconds or less when you hit an AI screener</li><li>Why your office phone may be the reason your calls are getting flagged as spam, and what to do about it</li><li>How to craft a relevance-first opening message for your specific industry and buyer</li></ul><p><br></p><p>Whether your calls are being screened, flagged as spam, or going straight to voicemail, this episode gives you a practical framework to improve your connect rate starting today.</p><p>Submit your question: <a href="http://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a></p><p>Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0bFr9xF8" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>Download our FREE <a href="https://salesgravy.com/resource/dial-sheet/" rel="nofollow">Prospecting Call Tracking Sheet</a></p><p>Follow Jeb Blount on <a href="https://www.linkedin.com/in/jebblount" rel="nofollow">LinkedIn</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;AI call screeners are the new gatekeeper, and most salespeople are failing the relevance test before a human ever hears their voice. In this Ask Jeb episode, Cameron from the Raleigh-Durham area asks Jeb Blount how his healthcare staffing team can break through rising AI screening technology and get more physicians in front of clients who need them.&lt;/p&gt;&lt;p&gt;Jeb breaks down why AI screeners and human gatekeepers have more in common than you think, and exactly what your team needs to say in 15 seconds to earn the callback.&lt;/p&gt;&lt;p&gt;In this episode you will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why relevance is the only thing that gets you through any gatekeeper, human or AI&lt;/li&gt;&lt;li&gt;How to use multi-touch prospecting (call, email, LinkedIn, direct mail) to build familiarity before a prospect ever picks up&lt;/li&gt;&lt;li&gt;What to say in 15 seconds or less when you hit an AI screener&lt;/li&gt;&lt;li&gt;Why your office phone may be the reason your calls are getting flagged as spam, and what to do about it&lt;/li&gt;&lt;li&gt;How to craft a relevance-first opening message for your specific industry and buyer&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Whether your calls are being screened, flagged as spam, or going straight to voicemail, this episode gives you a practical framework to improve your connect rate starting today.&lt;/p&gt;&lt;p&gt;Submit your question: &lt;a href=&#34;http://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0bFr9xF8&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Download our FREE &lt;a href=&#34;https://salesgravy.com/resource/dial-sheet/&#34; rel=&#34;nofollow&#34;&gt;Prospecting Call Tracking Sheet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Follow Jeb Blount on &lt;a href=&#34;https://www.linkedin.com/in/jebblount&#34; rel=&#34;nofollow&#34;&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Wed, 03 Jun 2026 08:00:27 &#43;0000</pubDate>
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                <itunes:duration>569</itunes:duration>
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                <itunes:title>Stop Waiting to Feel Motivated: How Activity Cures Any Sales Slump (Money Monday)</itunes:title>
                <title>Stop Waiting to Feel Motivated: How Activity Cures Any Sales Slump (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Every salesperson hits a slump. The calls feel pointless, the deals dry up, and motivation disappears. Jessica Stokes has been there. Six months into her sales career, she was hitting her daily call minimum and still falling behind. She walked into her manager&#39;s office ready to quit. What he said next changed the entire direction of her career. In this Money Monday episode, Jessica shares the challenge that pulled her out of her slump and the four practical steps she still uses today to push through the hard stretches.</p><p><br></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>👉 Download our free <a href="https://salesgravy.com/resource/dial-sheet/" rel="nofollow">Prospecting Call Tracking Sheet</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Every salesperson hits a slump. The calls feel pointless, the deals dry up, and motivation disappears. Jessica Stokes has been there. Six months into her sales career, she was hitting her daily call minimum and still falling behind. She walked into her manager&amp;#39;s office ready to quit. What he said next changed the entire direction of her career. In this Money Monday episode, Jessica shares the challenge that pulled her out of her slump and the four practical steps she still uses today to push through the hard stretches.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 Download our free &lt;a href=&#34;https://salesgravy.com/resource/dial-sheet/&#34; rel=&#34;nofollow&#34;&gt;Prospecting Call Tracking Sheet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 01 Jun 2026 11:29:53 &#43;0000</pubDate>
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                <itunes:duration>586</itunes:duration>
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                <itunes:title>Stop Letting AI Speak for You on LinkedIn with Daniel Disney</itunes:title>
                <title>Stop Letting AI Speak for You on LinkedIn with Daniel Disney</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>AI has made it easier than ever to post on LinkedIn. It has also made it easier than ever to sound exactly like everyone else. <a href="https://www.linkedin.com/in/danieldisney/" rel="nofollow">Daniel Disney,</a> author of The Ultimate LinkedIn Sales Guide, joins Jeb Blount Jr. to break down why copy-paste content and AI-generated messaging are flooding the platform with noise and costing sellers real pipeline. Daniel shares how elite sellers use AI as a starting point without losing their voice, why sales leaders need to lead by example on LinkedIn before they can expect results from their teams, and how to build a social selling strategy focused on outcomes instead of activity. If your LinkedIn presence feels like it is on autopilot, this conversation will wake it up.</p><p><br></p><p> 🎥 Check out <a href="https://www.salesgravy.university/pages/daniel-disney" rel="nofollow">Daniel Disney&#39;s courses on Sales Gravy University!</a></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>👉 Download our free <a href="https://salesgravy.com/resource/dial-sheet/" rel="nofollow">Prospecting Call Tracking Sheet</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;AI has made it easier than ever to post on LinkedIn. It has also made it easier than ever to sound exactly like everyone else. &lt;a href=&#34;https://www.linkedin.com/in/danieldisney/&#34; rel=&#34;nofollow&#34;&gt;Daniel Disney,&lt;/a&gt; author of The Ultimate LinkedIn Sales Guide, joins Jeb Blount Jr. to break down why copy-paste content and AI-generated messaging are flooding the platform with noise and costing sellers real pipeline. Daniel shares how elite sellers use AI as a starting point without losing their voice, why sales leaders need to lead by example on LinkedIn before they can expect results from their teams, and how to build a social selling strategy focused on outcomes instead of activity. If your LinkedIn presence feels like it is on autopilot, this conversation will wake it up.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt; 🎥 Check out &lt;a href=&#34;https://www.salesgravy.university/pages/daniel-disney&#34; rel=&#34;nofollow&#34;&gt;Daniel Disney&amp;#39;s courses on Sales Gravy University!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 Download our free &lt;a href=&#34;https://salesgravy.com/resource/dial-sheet/&#34; rel=&#34;nofollow&#34;&gt;Prospecting Call Tracking Sheet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Fri, 29 May 2026 10:30:21 &#43;0000</pubDate>
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                <itunes:duration>1814</itunes:duration>
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                <itunes:title>Jeb Blount on Sales Leadership: Keeping Your Team Focused on the Right Opportunities (Ask Jeb)</itunes:title>
                <title>Jeb Blount on Sales Leadership: Keeping Your Team Focused on the Right Opportunities (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>When the market shifts, your salespeople won&#39;t shift with it on their own. That&#39;s your job as a sales leader. In this episode of Ask Jeb on the Sales Gravy Podcast, Jeb Blount takes questions from two sales leaders navigating some of the most common and costly team management challenges in sales: how to redirect high performers when market conditions change, and how to get a small team to stop chasing easy transactional deals and start closing high-value complex ones.</p><p>Jeb draws on real experience, including a story from the early days of the pandemic when one of his top performers kept prospecting into a dead market. His answer was simple: go where the money is. But making that shift happen at the team level takes leadership, market awareness, and consistent communication. The second question tackles compensation design, product confidence, and how to use success stories to shift your team&#39;s mindset from the path of least resistance to the deals that actually move the needle.</p><p>In This Episode:</p><ul><li>Why salespeople won&#39;t naturally redirect their targeting when market conditions shift</li><li>How sales leaders can stay ahead of market trends to point their teams in the right direction</li><li>Why salespeople default to easy deals and what drives that behavior</li><li>How to fix the risk-reward structure without cutting incentives on bread-and-butter business</li><li>Building product confidence so your team can go toe-to-toe with complex buyers</li><li>Using success stories to motivate teams toward higher-value opportunities</li></ul><p><br></p><p>Perfect For:</p><ul><li>Sales leaders managing teams through market shifts or economic uncertainty</li><li>Sales managers with reps who avoid complex or longer-cycle deals</li><li>Anyone building or restructuring a sales compensation plan</li></ul><p><br></p><p>Jeb Blount is the author of Fanatical Prospecting, Objections, Sales EQ, and more than a dozen other bestselling sales books. He is the founder of Sales Gravy and one of the most sought-after sales trainers and speakers in the world.</p><p>Have a question for Jeb? Submit it at <a href="http://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a></p><p>Get your tickets to OutBound Conference: <a href="http://outboundconference.com" rel="nofollow">outboundconference.com</a></p><p>Get your copy of Jeb&#39;s new book: <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;When the market shifts, your salespeople won&amp;#39;t shift with it on their own. That&amp;#39;s your job as a sales leader. In this episode of Ask Jeb on the Sales Gravy Podcast, Jeb Blount takes questions from two sales leaders navigating some of the most common and costly team management challenges in sales: how to redirect high performers when market conditions change, and how to get a small team to stop chasing easy transactional deals and start closing high-value complex ones.&lt;/p&gt;&lt;p&gt;Jeb draws on real experience, including a story from the early days of the pandemic when one of his top performers kept prospecting into a dead market. His answer was simple: go where the money is. But making that shift happen at the team level takes leadership, market awareness, and consistent communication. The second question tackles compensation design, product confidence, and how to use success stories to shift your team&amp;#39;s mindset from the path of least resistance to the deals that actually move the needle.&lt;/p&gt;&lt;p&gt;In This Episode:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why salespeople won&amp;#39;t naturally redirect their targeting when market conditions shift&lt;/li&gt;&lt;li&gt;How sales leaders can stay ahead of market trends to point their teams in the right direction&lt;/li&gt;&lt;li&gt;Why salespeople default to easy deals and what drives that behavior&lt;/li&gt;&lt;li&gt;How to fix the risk-reward structure without cutting incentives on bread-and-butter business&lt;/li&gt;&lt;li&gt;Building product confidence so your team can go toe-to-toe with complex buyers&lt;/li&gt;&lt;li&gt;Using success stories to motivate teams toward higher-value opportunities&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Perfect For:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Sales leaders managing teams through market shifts or economic uncertainty&lt;/li&gt;&lt;li&gt;Sales managers with reps who avoid complex or longer-cycle deals&lt;/li&gt;&lt;li&gt;Anyone building or restructuring a sales compensation plan&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Jeb Blount is the author of Fanatical Prospecting, Objections, Sales EQ, and more than a dozen other bestselling sales books. He is the founder of Sales Gravy and one of the most sought-after sales trainers and speakers in the world.&lt;/p&gt;&lt;p&gt;Have a question for Jeb? Submit it at &lt;a href=&#34;http://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Get your tickets to OutBound Conference: &lt;a href=&#34;http://outboundconference.com&#34; rel=&#34;nofollow&#34;&gt;outboundconference.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Get your copy of Jeb&amp;#39;s new book: &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Wed, 27 May 2026 08:01:07 &#43;0000</pubDate>
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                <itunes:duration>907</itunes:duration>
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                <itunes:title>Three Choices with Time (Money Monday)</itunes:title>
                <title>Three Choices with Time (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Most salespeople think they have a time management problem. They don&#39;t. In this Money Monday episode, Jeb Blount reveals the real reason top performers consistently outproduce everyone else, and the three choices every sales professional faces during the golden hours that determine whether they win or lose.</p><p><br></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>👉 Download our free <a href="https://salesgravy.com/time-audit-log/" rel="nofollow">Time Audit Log!</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Most salespeople think they have a time management problem. They don&amp;#39;t. In this Money Monday episode, Jeb Blount reveals the real reason top performers consistently outproduce everyone else, and the three choices every sales professional faces during the golden hours that determine whether they win or lose.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 Download our free &lt;a href=&#34;https://salesgravy.com/time-audit-log/&#34; rel=&#34;nofollow&#34;&gt;Time Audit Log!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 25 May 2026 13:20:58 &#43;0000</pubDate>
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                <itunes:duration>275</itunes:duration>
                
                
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                <itunes:title>The Rise of the LinkedIn Snake Oil Salesman with Jack Frimston and Zac Thompson</itunes:title>
                <title>The Rise of the LinkedIn Snake Oil Salesman with Jack Frimston and Zac Thompson</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Jeb Blount Jr. sits down with <a href="https://www.wehaveameeting.com/" rel="nofollow">Jack Frimston and Zac Thompson</a> — co-founders of We Have a Meeting and co-authors of <em>Sales is Therapy</em> — for one of the most entertaining and honest conversations about what&#39;s gone wrong on LinkedIn. Jack and Zac have built their careers helping B2B companies fill their pipelines with qualified meetings by doing what most salespeople have forgotten how to do: pick up the phone and talk to people. In this episode, they react live to the cringiest LinkedIn sales posts they&#39;ve ever seen, expose the red flags of the fake guru playbook, and share what authentic presence actually looks like in a world full of rented Lambos and borrowed credibility.</p><p><br></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>👉 Download our free <a href="https://salesgravy.com/resource/dial-sheet/" rel="nofollow">Prospecting Call Tracking Sheet</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Jeb Blount Jr. sits down with &lt;a href=&#34;https://www.wehaveameeting.com/&#34; rel=&#34;nofollow&#34;&gt;Jack Frimston and Zac Thompson&lt;/a&gt; — co-founders of We Have a Meeting and co-authors of &lt;em&gt;Sales is Therapy&lt;/em&gt; — for one of the most entertaining and honest conversations about what&amp;#39;s gone wrong on LinkedIn. Jack and Zac have built their careers helping B2B companies fill their pipelines with qualified meetings by doing what most salespeople have forgotten how to do: pick up the phone and talk to people. In this episode, they react live to the cringiest LinkedIn sales posts they&amp;#39;ve ever seen, expose the red flags of the fake guru playbook, and share what authentic presence actually looks like in a world full of rented Lambos and borrowed credibility.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 Download our free &lt;a href=&#34;https://salesgravy.com/resource/dial-sheet/&#34; rel=&#34;nofollow&#34;&gt;Prospecting Call Tracking Sheet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Fri, 22 May 2026 12:02:53 &#43;0000</pubDate>
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                <itunes:duration>1852</itunes:duration>
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                <itunes:title>How New Salespeople Can Find Sales Advice Worth Trusting (Ask Jeb)</itunes:title>
                <title>How New Salespeople Can Find Sales Advice Worth Trusting (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>What if you are brand new to sales and have no idea whose advice to trust? Andrew Osborne asked Jeb Blount exactly that question, and Jeb called it one of the best he has ever heard on this show.</p><p>Sales advice is everywhere and a lot of it is flat-out wrong. Someone who was number one on their team for one year is not a sales guru. A technique that works for one person in one market in one season is not a universal truth. In this episode, Jeb walks through best practices for evaluating whether someone is worth learning from, including the questions to ask, the resume details to look for, and the phrases that should make you run in the other direction.</p><p><strong>In This Episode:</strong></p><ul><li>How to tell the difference between real sales expertise and a flash in the pan</li><li>Why longevity and an active book of business are the clearest signals of credibility</li><li>The problem with &#34;one way&#34; sales thinking and why Jeb avoids it entirely</li><li>Why all sales is poetry and probability, and what that means for how you train</li><li>How to trust your instincts when advice sounds too easy or too good</li></ul><p><br></p><p>Jeb Blount is the author of Fanatical Prospecting, Objections, Sales EQ, and other bestselling sales books. He is the founder of Sales Gravy and one of the most sought-after sales trainers and keynote speakers in the world.</p><p>Have a question for Jeb? Submit it at <a href="http://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a>.</p><p>Watch on YouTube: <a href="http://youtube.com/salesgravy" rel="nofollow">youtube.com/salesgravy</a></p><p>Get your tickets to OutBound Conference: <a href="http://outboundconference.com" rel="nofollow">outboundconference.com</a></p><p>Purchase Jeb Blount&#39;s new book: <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;What if you are brand new to sales and have no idea whose advice to trust? Andrew Osborne asked Jeb Blount exactly that question, and Jeb called it one of the best he has ever heard on this show.&lt;/p&gt;&lt;p&gt;Sales advice is everywhere and a lot of it is flat-out wrong. Someone who was number one on their team for one year is not a sales guru. A technique that works for one person in one market in one season is not a universal truth. In this episode, Jeb walks through best practices for evaluating whether someone is worth learning from, including the questions to ask, the resume details to look for, and the phrases that should make you run in the other direction.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;In This Episode:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How to tell the difference between real sales expertise and a flash in the pan&lt;/li&gt;&lt;li&gt;Why longevity and an active book of business are the clearest signals of credibility&lt;/li&gt;&lt;li&gt;The problem with &amp;#34;one way&amp;#34; sales thinking and why Jeb avoids it entirely&lt;/li&gt;&lt;li&gt;Why all sales is poetry and probability, and what that means for how you train&lt;/li&gt;&lt;li&gt;How to trust your instincts when advice sounds too easy or too good&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Jeb Blount is the author of Fanatical Prospecting, Objections, Sales EQ, and other bestselling sales books. He is the founder of Sales Gravy and one of the most sought-after sales trainers and keynote speakers in the world.&lt;/p&gt;&lt;p&gt;Have a question for Jeb? Submit it at &lt;a href=&#34;http://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Watch on YouTube: &lt;a href=&#34;http://youtube.com/salesgravy&#34; rel=&#34;nofollow&#34;&gt;youtube.com/salesgravy&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Get your tickets to OutBound Conference: &lt;a href=&#34;http://outboundconference.com&#34; rel=&#34;nofollow&#34;&gt;outboundconference.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Purchase Jeb Blount&amp;#39;s new book: &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Wed, 20 May 2026 08:20:04 &#43;0000</pubDate>
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                <itunes:duration>694</itunes:duration>
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Four Principles of Effective Sales Conversations (Money Monday)</itunes:title>
                <title>Four Principles of Effective Sales Conversations (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>In this episode of the Sales Gravy Podcast, Jeb Blount breaks down the four principles of effective sales conversations: why emotions are contagious and set the tone before you say a word, why your stakeholders&#39; stories hold the clues to their real pain, how questions give you control without dominating the room, and why listening builds the kind of trust that erodes emotional walls and reveals what actually closes deals. If you&#39;re talking more than you&#39;re asking, this one&#39;s for you.</p><p><br></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>👉 Download our free <a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">A.C.E.D. Buyer&#39;s Style Guide now!</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;In this episode of the Sales Gravy Podcast, Jeb Blount breaks down the four principles of effective sales conversations: why emotions are contagious and set the tone before you say a word, why your stakeholders&amp;#39; stories hold the clues to their real pain, how questions give you control without dominating the room, and why listening builds the kind of trust that erodes emotional walls and reveals what actually closes deals. If you&amp;#39;re talking more than you&amp;#39;re asking, this one&amp;#39;s for you.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 Download our free &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;A.C.E.D. Buyer&amp;#39;s Style Guide now!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com</link>
                <pubDate>Mon, 18 May 2026 09:10:28 &#43;0000</pubDate>
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                <itunes:duration>478</itunes:duration>
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                <itunes:title>Win Long Sales Cycles Without Annoying Your Prospects</itunes:title>
                <title>Win Long Sales Cycles Without Annoying Your Prospects</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Ashley Blount sits down with Harriet Mellor, founder of Your Sales Co out of Australia, for a conversation about building a sales career on integrity, patience, and genuine relationships. Harriet shares how she nurtures prospects through years-long sales cycles without becoming a nuisance, why she refers clients to competitors, how consultative selling has driven her biggest wins, and the deal she cried over on a Friday afternoon and won back the following week.</p><p><br></p><p>🎥 Check out <a href="https://www.salesgravy.university/pages/harriet-mellor" rel="nofollow">Harriet Mellor&#39;s courses on Sales Gravy University</a></p><p>📚 <a href="https://salesgravy.com/win-long-sales-cycles-without-annoying-your-prospects/" rel="nofollow">Read the blog</a></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>👉 Download our free guide on <a href="https://salesgravy.com/seven-steps-prospecting-sequence-guide/" rel="nofollow">The Seven Steps to Building Effective Prospecting Sequences</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Ashley Blount sits down with Harriet Mellor, founder of Your Sales Co out of Australia, for a conversation about building a sales career on integrity, patience, and genuine relationships. Harriet shares how she nurtures prospects through years-long sales cycles without becoming a nuisance, why she refers clients to competitors, how consultative selling has driven her biggest wins, and the deal she cried over on a Friday afternoon and won back the following week.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;🎥 Check out &lt;a href=&#34;https://www.salesgravy.university/pages/harriet-mellor&#34; rel=&#34;nofollow&#34;&gt;Harriet Mellor&amp;#39;s courses on Sales Gravy University&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📚 &lt;a href=&#34;https://salesgravy.com/win-long-sales-cycles-without-annoying-your-prospects/&#34; rel=&#34;nofollow&#34;&gt;Read the blog&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 Download our free guide on &lt;a href=&#34;https://salesgravy.com/seven-steps-prospecting-sequence-guide/&#34; rel=&#34;nofollow&#34;&gt;The Seven Steps to Building Effective Prospecting Sequences&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com</link>
                <pubDate>Fri, 15 May 2026 09:07:18 &#43;0000</pubDate>
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                <itunes:duration>2486</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Find Your ICP &amp; Land Your First Customers With No Sales Experience (Ask Jeb)</itunes:title>
                <title>How to Find Your ICP &amp; Land Your First Customers With No Sales Experience (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>You cannot win by pulling buyers off platforms they are already embedded in. When you are brand new to sales, your only real path to first customers is finding the people who have not committed to anyone yet. That is your greenfield, and that is where every founder and early-stage rep needs to focus first.</p><p>In this episode of Ask Jeb on the <a href="https://salesgravy.com/podcasts/" rel="nofollow">Sales Gravy Podcast</a>, Robert from Nashville, Tennessee joins the show with a real-world challenge: he spent years as a developer building a CRM specifically for home service businesses, and now he has to go sell it with zero sales experience. Jeb breaks down exactly how to define a tight Ideal Customer Profile (ICP), build a prospect list using AI tools, qualify fast on one disqualifying question, and get enough early customers on the platform to generate social proof and referrals.</p><p>What You Will Learn:</p><ul><li>Why greenfield prospects are your only realistic target when you are just starting out</li><li>How to use Google Gemini to build a prospect list of local home service businesses in minutes</li><li>The one qualifying question to ask on every cold call that tells you instantly whether someone is worth pursuing</li><li>Why 6:30 to 8:30 in the morning is your highest-value prospecting window for owner-operators</li><li>How to price your first customers to get skin in the game without scaring them off</li><li>Why referrals and geographic territory focus accelerate early pipeline faster than any other tactic</li></ul><p><br></p><p>Perfect For:</p><ul><li>Founders and entrepreneurs selling their own product for the first time</li><li>Sales reps breaking into a market dominated by established players</li><li>Anyone building a pipeline with no existing customer base or brand reputation</li></ul><p><br></p><p>Jeb Blount is the author of Fanatical Prospecting, Objections, Sales EQ, and other bestselling sales books. He is the founder of Sales Gravy and one of the most sought-after sales trainers and keynote speakers in the world.</p><p>Have a question for Jeb? Submit it at <a href="http://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a></p><p>Purchase Jeb Blount&#39;s new book: <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You cannot win by pulling buyers off platforms they are already embedded in. When you are brand new to sales, your only real path to first customers is finding the people who have not committed to anyone yet. That is your greenfield, and that is where every founder and early-stage rep needs to focus first.&lt;/p&gt;&lt;p&gt;In this episode of Ask Jeb on the &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Podcast&lt;/a&gt;, Robert from Nashville, Tennessee joins the show with a real-world challenge: he spent years as a developer building a CRM specifically for home service businesses, and now he has to go sell it with zero sales experience. Jeb breaks down exactly how to define a tight Ideal Customer Profile (ICP), build a prospect list using AI tools, qualify fast on one disqualifying question, and get enough early customers on the platform to generate social proof and referrals.&lt;/p&gt;&lt;p&gt;What You Will Learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why greenfield prospects are your only realistic target when you are just starting out&lt;/li&gt;&lt;li&gt;How to use Google Gemini to build a prospect list of local home service businesses in minutes&lt;/li&gt;&lt;li&gt;The one qualifying question to ask on every cold call that tells you instantly whether someone is worth pursuing&lt;/li&gt;&lt;li&gt;Why 6:30 to 8:30 in the morning is your highest-value prospecting window for owner-operators&lt;/li&gt;&lt;li&gt;How to price your first customers to get skin in the game without scaring them off&lt;/li&gt;&lt;li&gt;Why referrals and geographic territory focus accelerate early pipeline faster than any other tactic&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Perfect For:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Founders and entrepreneurs selling their own product for the first time&lt;/li&gt;&lt;li&gt;Sales reps breaking into a market dominated by established players&lt;/li&gt;&lt;li&gt;Anyone building a pipeline with no existing customer base or brand reputation&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Jeb Blount is the author of Fanatical Prospecting, Objections, Sales EQ, and other bestselling sales books. He is the founder of Sales Gravy and one of the most sought-after sales trainers and keynote speakers in the world.&lt;/p&gt;&lt;p&gt;Have a question for Jeb? Submit it at &lt;a href=&#34;http://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Purchase Jeb Blount&amp;#39;s new book: &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Wed, 13 May 2026 07:02:04 &#43;0000</pubDate>
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                <itunes:duration>942</itunes:duration>
                
                
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                <itunes:title>The Pacing Paradox: Sprinting Doesn&#39;t Fill Your Pipeline (Money Monday)</itunes:title>
                <title>The Pacing Paradox: Sprinting Doesn&#39;t Fill Your Pipeline (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Most sales reps burn out by week two of the quarter because they confuse speed with consistency. In this episode of Money Monday, Jeb Blount Jr. breaks down the pacing paradox: why sprinting through your sales activity leads to a ghost town in your CRM, empty pipeline, and the slow crawl to quota. Drawing from his own running comeback and a fresh take on the tortoise and the hare, Jeb shares how measured, sustainable prospecting activity beats frantic bursts every time.</p><p><br></p><p>📚 <a href="https://salesgravy.com/the-pacing-paradox-sprinting-doesnt-fill-your-pipeline-money-monday/" rel="nofollow">Read the blog</a></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>👉 Download our free <a href="https://salesgravy.com/resource/dial-sheet/" rel="nofollow">Prospecting Dial Tracker</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Most sales reps burn out by week two of the quarter because they confuse speed with consistency. In this episode of Money Monday, Jeb Blount Jr. breaks down the pacing paradox: why sprinting through your sales activity leads to a ghost town in your CRM, empty pipeline, and the slow crawl to quota. Drawing from his own running comeback and a fresh take on the tortoise and the hare, Jeb shares how measured, sustainable prospecting activity beats frantic bursts every time.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📚 &lt;a href=&#34;https://salesgravy.com/the-pacing-paradox-sprinting-doesnt-fill-your-pipeline-money-monday/&#34; rel=&#34;nofollow&#34;&gt;Read the blog&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 Download our free &lt;a href=&#34;https://salesgravy.com/resource/dial-sheet/&#34; rel=&#34;nofollow&#34;&gt;Prospecting Dial Tracker&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 11 May 2026 11:08:30 &#43;0000</pubDate>
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                <itunes:duration>532</itunes:duration>
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                <itunes:title>Integrity First Selling with Mark Hunter</itunes:title>
                <title>Integrity First Selling with Mark Hunter</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Mark Hunter has trained elite sales teams all over the world, but in this episode of the Sales Gravy Podcast with Jeb Blount, Jr., he gets real about the deals he&#39;s blown, the mistakes he owned, and why selling with integrity isn&#39;t just the right thing to do — it&#39;s the only way to build a sales career that actually lasts.</p><p><br></p><p>🔗 Learn more about <a href="https://thesaleshunter.com/books/" rel="nofollow">Mark Hunter and his new book, Integrity First Selling</a></p><p>🎟️ Grab your tickets for <a href="https://outboundconference.com/" rel="nofollow">OutBound Conference</a></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>📝 Download the FREE <a href="https://salesgravy.com/cold-calling-guide/" rel="nofollow">25 Ways to Ask for an Appointment on a Cold Call</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Mark Hunter has trained elite sales teams all over the world, but in this episode of the Sales Gravy Podcast with Jeb Blount, Jr., he gets real about the deals he&amp;#39;s blown, the mistakes he owned, and why selling with integrity isn&amp;#39;t just the right thing to do — it&amp;#39;s the only way to build a sales career that actually lasts.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;🔗 Learn more about &lt;a href=&#34;https://thesaleshunter.com/books/&#34; rel=&#34;nofollow&#34;&gt;Mark Hunter and his new book, Integrity First Selling&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🎟️ Grab your tickets for &lt;a href=&#34;https://outboundconference.com/&#34; rel=&#34;nofollow&#34;&gt;OutBound Conference&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download the FREE &lt;a href=&#34;https://salesgravy.com/cold-calling-guide/&#34; rel=&#34;nofollow&#34;&gt;25 Ways to Ask for an Appointment on a Cold Call&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 07 May 2026 14:17:04 &#43;0000</pubDate>
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                <itunes:duration>2137</itunes:duration>
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                <itunes:title>Enterprise Sellers Win or Lose on People Skills in the Age of AI (Ask Jeb)</itunes:title>
                <title>Enterprise Sellers Win or Lose on People Skills in the Age of AI (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Enterprise selling is evolving fast, and the salespeople who understand what is coming are going to pull away from the rest of the field. In this episode of Ask Jeb on the <a href="https://salesgravy.com/podcasts/" rel="nofollow">Sales Gravy Podcast</a>, Brian, a sales leader in Canada managing an enterprise team selling into large organizations, brings a big question: where is AI taking enterprise sales over the next few years, and what does that mean for sellers and their teams today?</p><p>Jeb&#39;s answer might surprise you. He believes AI is about to flip the information advantage back to salespeople. For years, it has been said that buyers need salespeople less and less due to the wealth of information widely available. Jeb breaks down why that is about to change, and why the sellers who learn to use AI as a research and intelligence engine will walk into accounts as true consultants with information their customers do not have.</p><p>But there is a caveat. Lazy salespeople and low-skill salespeople will not be able to operate in that environment. The technology only amplifies what you bring to the table.</p><p>Brian and Jeb also dig into a challenge a lot of enterprise teams are facing right now: getting back in front of customers after years of leaning on virtual meetings. Jeb makes a point that challenges every salesperson who has ever said their customers do not want to meet in person. Spoiler: it is not your customers who are avoiding the meeting.</p><p>In this episode you will learn:</p><ul><li>Why AI is poised to flip the information advantage from buyers back to sellers</li><li>What the human-to-human relationship looks like in long, complex sales cycles</li><li>Why salespeople project their own avoidance onto their customers and how to stop</li><li>How to ask for a meeting with confidence instead of leaving the decision to your prospect</li><li>The egg timer story: how Jeb turned a five-minute ask into an hour-long executive conversation</li><li>Why great discovery and genuine curiosity will always outperform a polished pitch</li></ul><p><br></p><p>Whether you are leading an enterprise team or carrying a bag yourself, this episode is a direct challenge to the habits that are keeping you from getting in front of the people who can actually buy.</p><p>Got a question you want Jeb to answer? Submit it at <a href="http://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a> and you could be featured on the next Ask Jeb.</p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>👉 <a href="https://salesgravy.com/the-human-advantage-enterprise-sellers-win-or-lose-on-people-skills-in-the-age-of-ai-ask-jeb/" rel="nofollow">Read the blog</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><p><br></p><p><br></p><p><br></p><p><br></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Enterprise selling is evolving fast, and the salespeople who understand what is coming are going to pull away from the rest of the field. In this episode of Ask Jeb on the &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Podcast&lt;/a&gt;, Brian, a sales leader in Canada managing an enterprise team selling into large organizations, brings a big question: where is AI taking enterprise sales over the next few years, and what does that mean for sellers and their teams today?&lt;/p&gt;&lt;p&gt;Jeb&amp;#39;s answer might surprise you. He believes AI is about to flip the information advantage back to salespeople. For years, it has been said that buyers need salespeople less and less due to the wealth of information widely available. Jeb breaks down why that is about to change, and why the sellers who learn to use AI as a research and intelligence engine will walk into accounts as true consultants with information their customers do not have.&lt;/p&gt;&lt;p&gt;But there is a caveat. Lazy salespeople and low-skill salespeople will not be able to operate in that environment. The technology only amplifies what you bring to the table.&lt;/p&gt;&lt;p&gt;Brian and Jeb also dig into a challenge a lot of enterprise teams are facing right now: getting back in front of customers after years of leaning on virtual meetings. Jeb makes a point that challenges every salesperson who has ever said their customers do not want to meet in person. Spoiler: it is not your customers who are avoiding the meeting.&lt;/p&gt;&lt;p&gt;In this episode you will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why AI is poised to flip the information advantage from buyers back to sellers&lt;/li&gt;&lt;li&gt;What the human-to-human relationship looks like in long, complex sales cycles&lt;/li&gt;&lt;li&gt;Why salespeople project their own avoidance onto their customers and how to stop&lt;/li&gt;&lt;li&gt;How to ask for a meeting with confidence instead of leaving the decision to your prospect&lt;/li&gt;&lt;li&gt;The egg timer story: how Jeb turned a five-minute ask into an hour-long executive conversation&lt;/li&gt;&lt;li&gt;Why great discovery and genuine curiosity will always outperform a polished pitch&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Whether you are leading an enterprise team or carrying a bag yourself, this episode is a direct challenge to the habits that are keeping you from getting in front of the people who can actually buy.&lt;/p&gt;&lt;p&gt;Got a question you want Jeb to answer? Submit it at &lt;a href=&#34;http://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt; and you could be featured on the next Ask Jeb.&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 &lt;a href=&#34;https://salesgravy.com/the-human-advantage-enterprise-sellers-win-or-lose-on-people-skills-in-the-age-of-ai-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;Read the blog&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 05 May 2026 18:00:55 &#43;0000</pubDate>
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                <itunes:duration>863</itunes:duration>
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                <itunes:title>Moneyball for Sales: Why You&#39;re Tracking the Wrong Metrics (Money Monday)</itunes:title>
                <title>Moneyball for Sales: Why You&#39;re Tracking the Wrong Metrics (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>In this episode of Money Monday, Keith Lubner fills in for Jeb Blount and breaks down the one metric that actually predicts sales success: the First Time Appointment (FTA). Using the <em>Moneyball</em> story as a framework, Keith explains why FTAs are the sales equivalent of getting on base — and how tracking them can transform your pipeline, your coaching conversations, and your close rates.</p><p><br></p><p>🎟️ Grab your tickets for <a href="https://outboundconference.com/" rel="nofollow">OutBound Conference</a></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>📝 Download the FREE <a href="https://salesgravy.com/cold-calling-guide/" rel="nofollow">25 Ways to Ask for an Appointment on a Cold Call</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;In this episode of Money Monday, Keith Lubner fills in for Jeb Blount and breaks down the one metric that actually predicts sales success: the First Time Appointment (FTA). Using the &lt;em&gt;Moneyball&lt;/em&gt; story as a framework, Keith explains why FTAs are the sales equivalent of getting on base — and how tracking them can transform your pipeline, your coaching conversations, and your close rates.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;🎟️ Grab your tickets for &lt;a href=&#34;https://outboundconference.com/&#34; rel=&#34;nofollow&#34;&gt;OutBound Conference&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download the FREE &lt;a href=&#34;https://salesgravy.com/cold-calling-guide/&#34; rel=&#34;nofollow&#34;&gt;25 Ways to Ask for an Appointment on a Cold Call&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 04 May 2026 13:06:58 &#43;0000</pubDate>
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                <itunes:duration>495</itunes:duration>
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                <itunes:title>Buyer Resistance Is at an All-Time High with Colleen Stanley</itunes:title>
                <title>Buyer Resistance Is at an All-Time High with Colleen Stanley</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Buyer resistance is higher than ever, and most salespeople are losing deals because they lack the emotional intelligence to push through it. In this episode of the Sales Gravy podcast, Jeb Blount Jr. sits down with <a href="https://www.linkedin.com/in/colleenstanleysli/" rel="nofollow">Colleen Stanley</a>, Founder of SalesLeadership and author of <em>Emotional Intelligence for Sales Success</em>, ahead of her keynote at Outbound 2026.</p><p>Colleen breaks down why delayed gratification, internal locus of control, and assertiveness are the real drivers behind consistent pipeline movement. She also challenges sales leaders to rethink their hiring practices in an AI-driven world — because learning agility and teamwork are now non-negotiable.</p><p><br></p><p>🎟️ Grab your tickets for <a href="https://outboundconference.com/" rel="nofollow">OutBound Conference</a></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>📝 Download the FREE <a href="https://salesgravy.com/cold-calling-guide/" rel="nofollow">25 Ways to Ask for an Appointment on a Cold Call</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Buyer resistance is higher than ever, and most salespeople are losing deals because they lack the emotional intelligence to push through it. In this episode of the Sales Gravy podcast, Jeb Blount Jr. sits down with &lt;a href=&#34;https://www.linkedin.com/in/colleenstanleysli/&#34; rel=&#34;nofollow&#34;&gt;Colleen Stanley&lt;/a&gt;, Founder of SalesLeadership and author of &lt;em&gt;Emotional Intelligence for Sales Success&lt;/em&gt;, ahead of her keynote at Outbound 2026.&lt;/p&gt;&lt;p&gt;Colleen breaks down why delayed gratification, internal locus of control, and assertiveness are the real drivers behind consistent pipeline movement. She also challenges sales leaders to rethink their hiring practices in an AI-driven world — because learning agility and teamwork are now non-negotiable.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;🎟️ Grab your tickets for &lt;a href=&#34;https://outboundconference.com/&#34; rel=&#34;nofollow&#34;&gt;OutBound Conference&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download the FREE &lt;a href=&#34;https://salesgravy.com/cold-calling-guide/&#34; rel=&#34;nofollow&#34;&gt;25 Ways to Ask for an Appointment on a Cold Call&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 30 Apr 2026 18:30:51 &#43;0000</pubDate>
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                <itunes:duration>758</itunes:duration>
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                <itunes:title>Why Prospects Jump Straight to Price and How to Take Back Control (Ask Jeb)</itunes:title>
                <title>Why Prospects Jump Straight to Price and How to Take Back Control (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>When prospects jump straight to “How much does it cost?” it’s usually a sign you’ve lost control of the conversation. In this Ask Jeb episode, Jeb Blount breaks down how to handle early price questions with confidence, avoid sounding desperate, and redirect the conversation toward value so you can secure more appointments.</p><p><br></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>👉 <a href="https://salesgravy.com/why-prospects-jump-straight-to-price-and-how-to-take-back-control/" rel="nofollow">Read the blog</a></p><p>📝 Download the FREE <a href="https://salesgravy.com/cold-calling-guide/" rel="nofollow">25 Ways to Ask for an Appointment on a Cold Call</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;When prospects jump straight to “How much does it cost?” it’s usually a sign you’ve lost control of the conversation. In this Ask Jeb episode, Jeb Blount breaks down how to handle early price questions with confidence, avoid sounding desperate, and redirect the conversation toward value so you can secure more appointments.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 &lt;a href=&#34;https://salesgravy.com/why-prospects-jump-straight-to-price-and-how-to-take-back-control/&#34; rel=&#34;nofollow&#34;&gt;Read the blog&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download the FREE &lt;a href=&#34;https://salesgravy.com/cold-calling-guide/&#34; rel=&#34;nofollow&#34;&gt;25 Ways to Ask for an Appointment on a Cold Call&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 28 Apr 2026 18:31:21 &#43;0000</pubDate>
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                <itunes:duration>854</itunes:duration>
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                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Your Attitude Walks Into the Room Before You Do﻿ (Money Monday)</itunes:title>
                <title>Your Attitude Walks Into the Room Before You Do﻿ (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Before you say a single word, buyers are already reacting to your energy. In this episode of Money Monday, Jessica Stokes breaks down why your attitude walks into every call and meeting before you do, and how one simple 30-second reset can change your outcomes on the phone, on Zoom, and in person.</p><p><br></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>👉 <a href="https://salesgravy.com/your-attitude-walks-into-the-room-before-you-do/" rel="nofollow">Read the blog</a></p><p>📝 Download our <a href="https://salesgravy.com/resource/dial-sheet/" rel="nofollow">FREE Prospecting Call Tracker Sheet</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Before you say a single word, buyers are already reacting to your energy. In this episode of Money Monday, Jessica Stokes breaks down why your attitude walks into every call and meeting before you do, and how one simple 30-second reset can change your outcomes on the phone, on Zoom, and in person.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 &lt;a href=&#34;https://salesgravy.com/your-attitude-walks-into-the-room-before-you-do/&#34; rel=&#34;nofollow&#34;&gt;Read the blog&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download our &lt;a href=&#34;https://salesgravy.com/resource/dial-sheet/&#34; rel=&#34;nofollow&#34;&gt;FREE Prospecting Call Tracker Sheet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 27 Apr 2026 12:30:15 &#43;0000</pubDate>
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                <itunes:duration>561</itunes:duration>
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                <itunes:explicit>no</itunes:explicit>
                
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            <item>
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                <itunes:title>5 Hard Sales Lessons Most Reps Learn Too Late</itunes:title>
                <title>5 Hard Sales Lessons Most Reps Learn Too Late</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Most sales reps figure out the fundamentals too late — after the missed quotas, the lost deals, and the hard conversations. In this Best of Q1 episode, Jeb Blount Jr. and Ashley Blount pull the most impactful sales performance insights from the last quarter into one place: goal setting, prospecting discipline, communication channels, and what top performers do differently.</p><p><br></p><p>📖 Purchase Jeb Blount&#39;s new book, <a href="https://a.co/d/0hneYtLq" rel="nofollow">90 Days to Level Up Your Sales Skills</a></p><p>👉 <a href="https://salesgravy.com/5-hard-sales-lessons-most-reps-learn-too-late/" rel="nofollow">Read the blog! </a></p><p>📝 Download our <a href="https://salesgravy.com/resource/dial-sheet/" rel="nofollow">FREE Prospecting Call Tracker Sheet</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Most sales reps figure out the fundamentals too late — after the missed quotas, the lost deals, and the hard conversations. In this Best of Q1 episode, Jeb Blount Jr. and Ashley Blount pull the most impactful sales performance insights from the last quarter into one place: goal setting, prospecting discipline, communication channels, and what top performers do differently.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📖 Purchase Jeb Blount&amp;#39;s new book, &lt;a href=&#34;https://a.co/d/0hneYtLq&#34; rel=&#34;nofollow&#34;&gt;90 Days to Level Up Your Sales Skills&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 &lt;a href=&#34;https://salesgravy.com/5-hard-sales-lessons-most-reps-learn-too-late/&#34; rel=&#34;nofollow&#34;&gt;Read the blog! &lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download our &lt;a href=&#34;https://salesgravy.com/resource/dial-sheet/&#34; rel=&#34;nofollow&#34;&gt;FREE Prospecting Call Tracker Sheet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 23 Apr 2026 18:00:41 &#43;0000</pubDate>
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                <itunes:duration>2211</itunes:duration>
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                <itunes:title>Why Your Daily Sales Meetings Aren&#39;t Working (Ask Jeb)</itunes:title>
                <title>Why Your Daily Sales Meetings Aren&#39;t Working (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Are your daily sales meetings actually driving results, or just taking up time? In this Ask Jeb episode, Jeb Blount answers two real questions from sales leaders: how to run effective morning sales meetings that energize your team without wasting time, and how to balance empathy with accountability when coaching reps. You’ll learn how to structure daily huddles that reinforce skills, build consistency, and keep your team focused—while still holding the line on performance.</p><p><br></p><p>🎤 <a href="http://www.salesgravy.com/ask" rel="nofollow">Ask Jeb a question on the podcast</a></p><p>👉 <a href="https://salesgravy.com/why-your-daily-sales-meetings-arent-working/" rel="nofollow">Read the blog</a></p><p>📝 Download the <a href="https://salesgravy.com/fanatical-prospecting-book-club-guide/" rel="nofollow">FREE Fanatical Prospecting Bootcamp</a> to use in sales meetings</p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Are your daily sales meetings actually driving results, or just taking up time? In this Ask Jeb episode, Jeb Blount answers two real questions from sales leaders: how to run effective morning sales meetings that energize your team without wasting time, and how to balance empathy with accountability when coaching reps. You’ll learn how to structure daily huddles that reinforce skills, build consistency, and keep your team focused—while still holding the line on performance.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;🎤 &lt;a href=&#34;http://www.salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;Ask Jeb a question on the podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;👉 &lt;a href=&#34;https://salesgravy.com/why-your-daily-sales-meetings-arent-working/&#34; rel=&#34;nofollow&#34;&gt;Read the blog&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download the &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34; rel=&#34;nofollow&#34;&gt;FREE Fanatical Prospecting Bootcamp&lt;/a&gt; to use in sales meetings&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 21 Apr 2026 19:34:00 &#43;0000</pubDate>
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                <itunes:duration>665</itunes:duration>
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            <item>
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                <itunes:title>People Buy For Their Reasons, Not Yours (Money Monday)</itunes:title>
                <title>People Buy For Their Reasons, Not Yours (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Why do buyers say no even when your solution makes sense? In this Money Monday episode, Jeb Blount breaks down why people buy based on their own priorities—not your pitch—and how to align your conversations with what actually drives decisions. Learn how to shift your approach to close more deals by focusing on the buyer’s world, not your own.</p><p><br></p><p>👉 Download our free <a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">A.C.E.D. Buyer Style Guide</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow Sales Gravy on LinkedIn</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Why do buyers say no even when your solution makes sense? In this Money Monday episode, Jeb Blount breaks down why people buy based on their own priorities—not your pitch—and how to align your conversations with what actually drives decisions. Learn how to shift your approach to close more deals by focusing on the buyer’s world, not your own.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;👉 Download our free &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;A.C.E.D. Buyer Style Guide&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow Sales Gravy on LinkedIn&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 20 Apr 2026 12:10:57 &#43;0000</pubDate>
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                <itunes:duration>427</itunes:duration>
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                <itunes:title>Say Yes Before You’re Ready and  Figure It Out Later with Vera Stewart</itunes:title>
                <title>Say Yes Before You’re Ready and  Figure It Out Later with Vera Stewart</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>What happens when you stop waiting until you feel ready and just say yes? In this episode, Jeb Blount sits down with entrepreneur Vera Stewart to break down the mindset that separates top performers from everyone else—confidence, asking for more, and creating opportunities instead of waiting for them. If you’ve ever hesitated to go bigger in your accounts or held back from asking for more, this conversation will challenge the way you sell.</p><p><br></p><p>👉 Read the blog - <a href="https://salesgravy.com/the-power-of-relaxed-assertive-confidence/" rel="nofollow">&#34;The Power of Relaxed Assertive Confidence.&#34;</a> </p><p>🎥 <a href="https://www.youtube.com/watch?v=PonhQbdFg2w" rel="nofollow">Watch the episode on YouTube!</a></p><p>📝 Download a <a href="https://salesgravy.com/resource/sales-eq-free-chapter/" rel="nofollow">Free Chapter of Sales EQ by Jeb Blount</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;What happens when you stop waiting until you feel ready and just say yes? In this episode, Jeb Blount sits down with entrepreneur Vera Stewart to break down the mindset that separates top performers from everyone else—confidence, asking for more, and creating opportunities instead of waiting for them. If you’ve ever hesitated to go bigger in your accounts or held back from asking for more, this conversation will challenge the way you sell.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;👉 Read the blog - &lt;a href=&#34;https://salesgravy.com/the-power-of-relaxed-assertive-confidence/&#34; rel=&#34;nofollow&#34;&gt;&amp;#34;The Power of Relaxed Assertive Confidence.&amp;#34;&lt;/a&gt; &lt;/p&gt;&lt;p&gt;🎥 &lt;a href=&#34;https://www.youtube.com/watch?v=PonhQbdFg2w&#34; rel=&#34;nofollow&#34;&gt;Watch the episode on YouTube!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download a &lt;a href=&#34;https://salesgravy.com/resource/sales-eq-free-chapter/&#34; rel=&#34;nofollow&#34;&gt;Free Chapter of Sales EQ by Jeb Blount&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 16 Apr 2026 16:20:44 &#43;0000</pubDate>
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                <itunes:duration>1144</itunes:duration>
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                <itunes:title>How to Get to the C-Suite Without Burning Your Existing Relationships (Ask Jeb)</itunes:title>
                <title>How to Get to the C-Suite Without Burning Your Existing Relationships (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Struggling to break into the C-suite without damaging your existing relationships? In this episode, Jeb Blount walks through how to multithread accounts, earn executive access, and craft a message that speaks directly to revenue, cost, and competitive advantage. Learn how to position your outreach so decision-makers lean in—and your current contacts help you get there.</p><p><br></p><p>☎️ Have a sales challenge you want Jeb to answer? Submit your question at <a href="http://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a>, and you could be featured on the next <a href="https://www.youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp" rel="nofollow">Ask Jeb</a> episode.</p><p>👉 Download our free <a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">A.C.E.D. Buyer Style Guide</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow Sales Gravy on LinkedIn</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Struggling to break into the C-suite without damaging your existing relationships? In this episode, Jeb Blount walks through how to multithread accounts, earn executive access, and craft a message that speaks directly to revenue, cost, and competitive advantage. Learn how to position your outreach so decision-makers lean in—and your current contacts help you get there.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;☎️ Have a sales challenge you want Jeb to answer? Submit your question at &lt;a href=&#34;http://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt;, and you could be featured on the next &lt;a href=&#34;https://www.youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp&#34; rel=&#34;nofollow&#34;&gt;Ask Jeb&lt;/a&gt; episode.&lt;/p&gt;&lt;p&gt;👉 Download our free &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;A.C.E.D. Buyer Style Guide&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow Sales Gravy on LinkedIn&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 14 Apr 2026 20:47:47 &#43;0000</pubDate>
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                <itunes:duration>1160</itunes:duration>
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Q1 Stumbles to Q2 Wins: Intentional Moves Top Leaders Make (Money Monday)</itunes:title>
                <title>Q1 Stumbles to Q2 Wins: Intentional Moves Top Leaders Make (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Q1 is behind us—what is your pipeline really telling you? In this Money Monday episode, Duff Tucker breaks down how top-performing sales teams use Q1 feedback to protect momentum, close gaps, and get intentional about their time, execution, and coaching. Learn actionable strategies to turn small adjustments into big results for Q2.</p><p><br></p><p>📚 Explore Duff Tucker&#39;s courses on <a href="https://www.salesgravy.university/catalog?query=duff" rel="nofollow">Sales Gravy University</a>.</p><p>📝 Download our free <a href="https://salesgravy.com/small-business-guide-sales-training/" rel="nofollow">Leader&#39;s Guide to Sales Training</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Q1 is behind us—what is your pipeline really telling you? In this Money Monday episode, Duff Tucker breaks down how top-performing sales teams use Q1 feedback to protect momentum, close gaps, and get intentional about their time, execution, and coaching. Learn actionable strategies to turn small adjustments into big results for Q2.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📚 Explore Duff Tucker&amp;#39;s courses on &lt;a href=&#34;https://www.salesgravy.university/catalog?query=duff&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;📝 Download our free &lt;a href=&#34;https://salesgravy.com/small-business-guide-sales-training/&#34; rel=&#34;nofollow&#34;&gt;Leader&amp;#39;s Guide to Sales Training&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 13 Apr 2026 10:00:40 &#43;0000</pubDate>
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                <itunes:duration>514</itunes:duration>
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Ditch the Dog-and-Pony Show and Create Sales Pitches That Close</itunes:title>
                <title>Ditch the Dog-and-Pony Show and Create Sales Pitches That Close</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Learning how to pitch with confidence and emotional impact is the difference between closing deals and losing them — and Danny Fontaine, author of <em>Pitch</em>, is back on the Sales Gravy Podcast with Jeb Blount, Jr., to show you exactly how it&#39;s done. He breaks down the psychology of storytelling, how to read any room in real time, and the mindset shift that turns a rehearsed presentation into a genuine buyer connection. Plus, Danny gets candid about burnout, the power of saying no, and why protecting your priorities is the secret weapon behind every great pitch.</p><p><br></p><p>👉 <a href="https://salesgravy.com/how-to-rehearse-a-sales-pitch-so-you-can-walk-in-and-win/" rel="nofollow">Read the blog!</a></p><p>📖 Get your copy of <a href="https://pitchguy.co.uk/" rel="nofollow">PITCH by Danny Fontaine</a></p><p>📝 Download our <a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">FREE A.C.E.D. Buyer Styler Guide</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Learning how to pitch with confidence and emotional impact is the difference between closing deals and losing them — and Danny Fontaine, author of &lt;em&gt;Pitch&lt;/em&gt;, is back on the Sales Gravy Podcast with Jeb Blount, Jr., to show you exactly how it&amp;#39;s done. He breaks down the psychology of storytelling, how to read any room in real time, and the mindset shift that turns a rehearsed presentation into a genuine buyer connection. Plus, Danny gets candid about burnout, the power of saying no, and why protecting your priorities is the secret weapon behind every great pitch.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;👉 &lt;a href=&#34;https://salesgravy.com/how-to-rehearse-a-sales-pitch-so-you-can-walk-in-and-win/&#34; rel=&#34;nofollow&#34;&gt;Read the blog!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📖 Get your copy of &lt;a href=&#34;https://pitchguy.co.uk/&#34; rel=&#34;nofollow&#34;&gt;PITCH by Danny Fontaine&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download our &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;FREE A.C.E.D. Buyer Styler Guide&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 09 Apr 2026 18:50:38 &#43;0000</pubDate>
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                <itunes:duration>1940</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Why Your Deals Go Cold Before You Ever Get to the Close (Ask Jeb)</itunes:title>
                <title>Why Your Deals Go Cold Before You Ever Get to the Close (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Philip is a character licensing agent in the Philippines. He can close a deal in two weeks when a prospect already loves the brand he represents. But when he goes outbound to companies that do not know the character? He gets ghosted after the proposal every time.</p><p>In this episode of Ask Jeb on <a href="https://salesgravy.com/podcasts/" rel="nofollow">The Sales Gravy Podcast</a>, Jeb Blount explains why Philip&#39;s problem is not a closing problem at all. It is a qualification problem that has to be solved at the very start of the sales process.</p><p>In this episode, Jeb covers:</p><ul><li>Why fast buyers and slow buyers require completely different sales approaches</li><li>How to identify a seeker before you hand over your best leverage</li><li>The investment principle and why multiple checkpoints close more deals than a single proposal</li><li>How to test engagement at every stage so your pipeline only carries deals that are actually moving</li></ul><p>If your deals are going quiet after you send proposals, this episode will change how you run your entire sales process.</p><p>Have a sales challenge you want Jeb to answer? Submit your question at <a href="http://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a> and you could be featured on the next <a href="https://www.youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp" rel="nofollow">Ask Jeb</a> episode.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Philip is a character licensing agent in the Philippines. He can close a deal in two weeks when a prospect already loves the brand he represents. But when he goes outbound to companies that do not know the character? He gets ghosted after the proposal every time.&lt;/p&gt;&lt;p&gt;In this episode of Ask Jeb on &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;The Sales Gravy Podcast&lt;/a&gt;, Jeb Blount explains why Philip&amp;#39;s problem is not a closing problem at all. It is a qualification problem that has to be solved at the very start of the sales process.&lt;/p&gt;&lt;p&gt;In this episode, Jeb covers:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why fast buyers and slow buyers require completely different sales approaches&lt;/li&gt;&lt;li&gt;How to identify a seeker before you hand over your best leverage&lt;/li&gt;&lt;li&gt;The investment principle and why multiple checkpoints close more deals than a single proposal&lt;/li&gt;&lt;li&gt;How to test engagement at every stage so your pipeline only carries deals that are actually moving&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If your deals are going quiet after you send proposals, this episode will change how you run your entire sales process.&lt;/p&gt;&lt;p&gt;Have a sales challenge you want Jeb to answer? Submit your question at &lt;a href=&#34;http://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt; and you could be featured on the next &lt;a href=&#34;https://www.youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp&#34; rel=&#34;nofollow&#34;&gt;Ask Jeb&lt;/a&gt; episode.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 07 Apr 2026 18:15:13 &#43;0000</pubDate>
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                <itunes:duration>984</itunes:duration>
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                <itunes:title>The 3 Levers that Separate &#34;Good&#34; Teams and Elite Performers (Money Monday)</itunes:title>
                <title>The 3 Levers that Separate &#34;Good&#34; Teams and Elite Performers (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Most sales leaders are building good teams and calling it done. Cheryl Parks joins Money Monday to challenge that — breaking down the three levers that actually separate good reps from elite performers: nervous system regulation, the CAR Framework, and decision velocity. If your team is talented but stuck, this episode is worth your time.</p><p><br></p><p>👉 <a href="https://salesgravy.com/the-3-levers-that-separate-good-teams-from-elite-sales-performers-money-monday/" rel="nofollow">Read the blog!</a></p><p>📚 Explore courses from <a href="https://www.salesgravy.university/pages/cheryl-parks" rel="nofollow">Cheryl Parks on Sales Gravy University.</a></p><p>📝 Download our free <a href="https://salesgravy.com/small-business-guide-sales-training/" rel="nofollow">Leader&#39;s Guide to Sales Training</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Most sales leaders are building good teams and calling it done. Cheryl Parks joins Money Monday to challenge that — breaking down the three levers that actually separate good reps from elite performers: nervous system regulation, the CAR Framework, and decision velocity. If your team is talented but stuck, this episode is worth your time.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;👉 &lt;a href=&#34;https://salesgravy.com/the-3-levers-that-separate-good-teams-from-elite-sales-performers-money-monday/&#34; rel=&#34;nofollow&#34;&gt;Read the blog!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📚 Explore courses from &lt;a href=&#34;https://www.salesgravy.university/pages/cheryl-parks&#34; rel=&#34;nofollow&#34;&gt;Cheryl Parks on Sales Gravy University.&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download our free &lt;a href=&#34;https://salesgravy.com/small-business-guide-sales-training/&#34; rel=&#34;nofollow&#34;&gt;Leader&amp;#39;s Guide to Sales Training&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 06 Apr 2026 11:03:26 &#43;0000</pubDate>
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                <itunes:duration>787</itunes:duration>
                
                
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                <itunes:title>Stop Random Acts of LinkedIn:  Fast vs Slow Prospecting with Brynne Tillman</itunes:title>
                <title>Stop Random Acts of LinkedIn:  Fast vs Slow Prospecting with Brynne Tillman</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Most salespeople treat LinkedIn like a digital brochure or a place to blast connection requests and hope something sticks. In this episode of the Sales Gravy Podcast, Jeb Blount sits down with Brynne Tillman, CEO of Social Sales Link and co-author of The LinkedIn Edge, and Dr. Lorenzo Bizzi, business strategy professor at California State University, to talk about what actually works on LinkedIn for salespeople right now.</p><p>They get into why cold outreach feels so painful and how LinkedIn changes that, the difference between fast and slow prospecting, and the LinkedIn outreach mistakes that are silently killing pipeline for sales teams everywhere. Jeb, Brynne, and Dr. Bizzi also break down what a good LinkedIn strategy looks like at the profile level, the message level, and the network level.</p><p>📚 Explore courses from Jeb &amp; Brynne on <a href="https://www.salesgravy.university/catalog" rel="nofollow">Sales Gravy University</a>.</p><p>👉 <a href="https://salesgravy.com/why-your-linkedin-outreach-is-getting-ignored/" rel="nofollow">Read the blog!</a></p><p>📖 <a href="https://a.co/d/02RzFR8J" rel="nofollow">Purchase The LinkedIn Edge now! </a></p><p>📝 Download our free <a href="https://salesgravy.com/linkedin-profile-makeover-checklist/" rel="nofollow">LinkedIn Profile Makeover Checklist</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Most salespeople treat LinkedIn like a digital brochure or a place to blast connection requests and hope something sticks. In this episode of the Sales Gravy Podcast, Jeb Blount sits down with Brynne Tillman, CEO of Social Sales Link and co-author of The LinkedIn Edge, and Dr. Lorenzo Bizzi, business strategy professor at California State University, to talk about what actually works on LinkedIn for salespeople right now.&lt;/p&gt;&lt;p&gt;They get into why cold outreach feels so painful and how LinkedIn changes that, the difference between fast and slow prospecting, and the LinkedIn outreach mistakes that are silently killing pipeline for sales teams everywhere. Jeb, Brynne, and Dr. Bizzi also break down what a good LinkedIn strategy looks like at the profile level, the message level, and the network level.&lt;/p&gt;&lt;p&gt;📚 Explore courses from Jeb &amp;amp; Brynne on &lt;a href=&#34;https://www.salesgravy.university/catalog&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;👉 &lt;a href=&#34;https://salesgravy.com/why-your-linkedin-outreach-is-getting-ignored/&#34; rel=&#34;nofollow&#34;&gt;Read the blog!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📖 &lt;a href=&#34;https://a.co/d/02RzFR8J&#34; rel=&#34;nofollow&#34;&gt;Purchase The LinkedIn Edge now! &lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download our free &lt;a href=&#34;https://salesgravy.com/linkedin-profile-makeover-checklist/&#34; rel=&#34;nofollow&#34;&gt;LinkedIn Profile Makeover Checklist&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 02 Apr 2026 20:02:19 &#43;0000</pubDate>
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                <itunes:duration>3441</itunes:duration>
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                <itunes:title>How to Prospect and Lead at the Same Time (Ask Jeb)</itunes:title>
                <title>How to Prospect and Lead at the Same Time (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Being asked to carry a quota AND lead a team at the same time is one of the hardest situations in sales. Zach Mofield, a solar sales rep navigating a merger and acquisition in Fort Wayne, Indiana, brings this exact challenge to Jeb Blount on this week&#39;s episode of Ask Jeb on The Sales Gravy Podcast.</p><p>In this episode, Jeb breaks down the player-coach problem and why so many salespeople silently burn out trying to do both without ever having the right conversations with their leadership.</p><p>You will learn how to protect your prospecting time, how to talk to your organization about compensation and structure without issuing ultimatums, and why you have to set boundaries with yourself just as much as you set them with your company. Jeb also explains why hoping the situation will fix itself is not a strategy and what to do instead.</p><p>If you are in a role where your individual sales responsibilities and your leadership responsibilities are pulling you in two different directions, this episode is for you.</p><p>Have a question for Jeb? Submit it at <a href="http://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a> and you could be on the show.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Being asked to carry a quota AND lead a team at the same time is one of the hardest situations in sales. Zach Mofield, a solar sales rep navigating a merger and acquisition in Fort Wayne, Indiana, brings this exact challenge to Jeb Blount on this week&amp;#39;s episode of Ask Jeb on The Sales Gravy Podcast.&lt;/p&gt;&lt;p&gt;In this episode, Jeb breaks down the player-coach problem and why so many salespeople silently burn out trying to do both without ever having the right conversations with their leadership.&lt;/p&gt;&lt;p&gt;You will learn how to protect your prospecting time, how to talk to your organization about compensation and structure without issuing ultimatums, and why you have to set boundaries with yourself just as much as you set them with your company. Jeb also explains why hoping the situation will fix itself is not a strategy and what to do instead.&lt;/p&gt;&lt;p&gt;If you are in a role where your individual sales responsibilities and your leadership responsibilities are pulling you in two different directions, this episode is for you.&lt;/p&gt;&lt;p&gt;Have a question for Jeb? Submit it at &lt;a href=&#34;http://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt; and you could be on the show.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 31 Mar 2026 18:00:16 &#43;0000</pubDate>
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                <itunes:duration>589</itunes:duration>
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>I Was Coasting in Sales Until a Six-Year-Old Humbled Me on the Ice (Money Monday)</itunes:title>
                <title>I Was Coasting in Sales Until a Six-Year-Old Humbled Me on the Ice (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>A humbling moment on the ice forced Jeb Blount Jr. to confront a hard truth: he’d been coasting. In this episode, he shares how ego, comfort, and experience can stall growth—and how getting uncomfortable again can reignite performance in sales.</p><p><br></p><p>📚 Explore courses from Jeb Blount Jr. on <a href="https://www.salesgravy.university/catalog?query=jeb+jr" rel="nofollow">Sales Gravy University</a>.</p><p>👉 <a href="https://salesgravy.com/i-was-coasting-in-sales-until-a-six-year-old-humbled-me-on-the-ice-money-monday/" rel="nofollow">Read the blog! </a></p><p>📝 Download our free <a href="https://salesgravy.com/cold-calling-guide/" rel="nofollow">25 Ways to Ask for an Appointment on a Cold Call Guide</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;A humbling moment on the ice forced Jeb Blount Jr. to confront a hard truth: he’d been coasting. In this episode, he shares how ego, comfort, and experience can stall growth—and how getting uncomfortable again can reignite performance in sales.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📚 Explore courses from Jeb Blount Jr. on &lt;a href=&#34;https://www.salesgravy.university/catalog?query=jeb&#43;jr&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;👉 &lt;a href=&#34;https://salesgravy.com/i-was-coasting-in-sales-until-a-six-year-old-humbled-me-on-the-ice-money-monday/&#34; rel=&#34;nofollow&#34;&gt;Read the blog! &lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download our free &lt;a href=&#34;https://salesgravy.com/cold-calling-guide/&#34; rel=&#34;nofollow&#34;&gt;25 Ways to Ask for an Appointment on a Cold Call Guide&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 30 Mar 2026 11:02:14 &#43;0000</pubDate>
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                <itunes:duration>715</itunes:duration>
                
                
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                <itunes:title>Closing the Gap Between Prospecting Activity and Real Pipeline with Brad Pearse</itunes:title>
                <title>Closing the Gap Between Prospecting Activity and Real Pipeline with Brad Pearse</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Most sales reps are busy every day, but still can&#39;t fill their pipeline. In this episode, Jeb Blount Jr. sits down with <a href="https://www.linkedin.com/in/bradpearse/" rel="nofollow">Brad Pearse, founder of Simplified Sales,</a> to diagnose why — from the social media vanity trap to the research black hole that burns reps out without producing results. Brad breaks down his 5-3-1 prospecting framework, how to lead with the problem you solve instead of the product you sell, and how to turn daily LinkedIn activity into real pipeline.</p><p><br></p><p>👉 <a href="https://salesgravy.com/all-activity-no-pipeline-why-your-linkedin-prospecting-isnt-working/" rel="nofollow">Read the blog!</a></p><p>📝 Download our free <a href="https://salesgravy.com/linkedin-edge-book-club-guide/" rel="nofollow">The LinkedIn Edge Book Club Guide</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Most sales reps are busy every day, but still can&amp;#39;t fill their pipeline. In this episode, Jeb Blount Jr. sits down with &lt;a href=&#34;https://www.linkedin.com/in/bradpearse/&#34; rel=&#34;nofollow&#34;&gt;Brad Pearse, founder of Simplified Sales,&lt;/a&gt; to diagnose why — from the social media vanity trap to the research black hole that burns reps out without producing results. Brad breaks down his 5-3-1 prospecting framework, how to lead with the problem you solve instead of the product you sell, and how to turn daily LinkedIn activity into real pipeline.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;👉 &lt;a href=&#34;https://salesgravy.com/all-activity-no-pipeline-why-your-linkedin-prospecting-isnt-working/&#34; rel=&#34;nofollow&#34;&gt;Read the blog!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download our free &lt;a href=&#34;https://salesgravy.com/linkedin-edge-book-club-guide/&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge Book Club Guide&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 26 Mar 2026 21:32:31 &#43;0000</pubDate>
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                <itunes:duration>2594</itunes:duration>
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                <itunes:title>The AI Edge: How to Use Technology Without Losing Your Human Touch (Ask Jeb)</itunes:title>
                <title>The AI Edge: How to Use Technology Without Losing Your Human Touch (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>AI is everywhere. Salespeople are using it every day. But are you using it the right way?</p><p>Caroline Cutter from Dayton, Ohio, calls in with a question a lot of sales professionals are wrestling with right now: how do you leverage AI efficiently without losing the human touch that actually closes deals?</p><p>Jeb&#39;s answer is going to challenge the way you think about technology in sales.</p><p>In this episode, Jeb breaks down the three types of salespeople in the AI era, and only one of them wins long-term. He explains why AI-generated emails are not just getting deleted; they are getting you blocked and costing you access to prospects permanently. He also shares how he personally uses AI to prepare faster, write smarter, and spend more time doing what only humans can do: connecting, reading the room, and building trust.</p><p>Here is the truth: AI is not going to kill sales. But it is absolutely going to punish mediocrity. The reps who survive and thrive will be the ones who use technology as a force multiplier without losing their humanity in the process.</p><p>In this episode, you will learn:</p><ul><li>Why wisdom is scarce in a world of unlimited intelligence</li><li>The three types of salespeople in the AI era and which one wins</li><li>Why AI-blasted emails are burning lists and closing doors permanently</li><li>How Jeb personally uses AI to prep, draft, and move faster without sacrificing quality</li><li>Why right now is a boom time for in-person and phone prospecting</li><li>How to use AI responsibly so it works for you, not against you</li></ul><p><br></p><p>Have a question for Jeb? Submit it at <a href="http://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a>, and you could be featured on a future episode.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;AI is everywhere. Salespeople are using it every day. But are you using it the right way?&lt;/p&gt;&lt;p&gt;Caroline Cutter from Dayton, Ohio, calls in with a question a lot of sales professionals are wrestling with right now: how do you leverage AI efficiently without losing the human touch that actually closes deals?&lt;/p&gt;&lt;p&gt;Jeb&amp;#39;s answer is going to challenge the way you think about technology in sales.&lt;/p&gt;&lt;p&gt;In this episode, Jeb breaks down the three types of salespeople in the AI era, and only one of them wins long-term. He explains why AI-generated emails are not just getting deleted; they are getting you blocked and costing you access to prospects permanently. He also shares how he personally uses AI to prepare faster, write smarter, and spend more time doing what only humans can do: connecting, reading the room, and building trust.&lt;/p&gt;&lt;p&gt;Here is the truth: AI is not going to kill sales. But it is absolutely going to punish mediocrity. The reps who survive and thrive will be the ones who use technology as a force multiplier without losing their humanity in the process.&lt;/p&gt;&lt;p&gt;In this episode, you will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why wisdom is scarce in a world of unlimited intelligence&lt;/li&gt;&lt;li&gt;The three types of salespeople in the AI era and which one wins&lt;/li&gt;&lt;li&gt;Why AI-blasted emails are burning lists and closing doors permanently&lt;/li&gt;&lt;li&gt;How Jeb personally uses AI to prep, draft, and move faster without sacrificing quality&lt;/li&gt;&lt;li&gt;Why right now is a boom time for in-person and phone prospecting&lt;/li&gt;&lt;li&gt;How to use AI responsibly so it works for you, not against you&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Have a question for Jeb? Submit it at &lt;a href=&#34;http://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt;, and you could be featured on a future episode.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 24 Mar 2026 19:40:47 &#43;0000</pubDate>
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                <itunes:duration>866</itunes:duration>
                
                
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                <itunes:title>Stop Letting Busy Work Steal Your Golden Hours (Money Monday)</itunes:title>
                <title>Stop Letting Busy Work Steal Your Golden Hours (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Top-performing sales reps don’t just work hard—they protect their Golden Hours. In this episode, Brad Adams, senior master trainer at Sales Gravy, breaks down the Golden Hours framework and shows how to prioritize high-value activities, stop low-value busy work from stealing your time, and maximize your pipeline every day.</p><p>📚 Explore courses from Brad Adams on <a href="https://www.salesgravy.university/pages/brad-adams" rel="nofollow">Sales Gravy University</a>.</p><p>👉 <a href="https://salesgravy.com/stop-letting-busy-work-steal-your-golden-hours-money-monday/" rel="nofollow">Read the blog</a>!</p><p>📝 Download our free <a href="https://salesgravy.com/time-audit-log/" rel="nofollow">Time Audit Log</a>.</p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Top-performing sales reps don’t just work hard—they protect their Golden Hours. In this episode, Brad Adams, senior master trainer at Sales Gravy, breaks down the Golden Hours framework and shows how to prioritize high-value activities, stop low-value busy work from stealing your time, and maximize your pipeline every day.&lt;/p&gt;&lt;p&gt;📚 Explore courses from Brad Adams on &lt;a href=&#34;https://www.salesgravy.university/pages/brad-adams&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;👉 &lt;a href=&#34;https://salesgravy.com/stop-letting-busy-work-steal-your-golden-hours-money-monday/&#34; rel=&#34;nofollow&#34;&gt;Read the blog&lt;/a&gt;!&lt;/p&gt;&lt;p&gt;📝 Download our free &lt;a href=&#34;https://salesgravy.com/time-audit-log/&#34; rel=&#34;nofollow&#34;&gt;Time Audit Log&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <guid isPermaLink="false">400114d2-520d-415d-acbd-6556db0d9e90</guid>
                <link>https://salesgravy.com</link>
                <pubDate>Mon, 23 Mar 2026 10:47:26 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/23/1/f7e5cdea-eb04-4cd9-bb19-c38b3631091f_th_brad_adams_on_the_sales_gravy_podcast_cover.jpg"/>
                <itunes:duration>698</itunes:duration>
                <podcast:transcript url="https://s3.us-east-2.amazonaws.com/pod-public-transcripts/2026/3/23/3/1277ad7b-2875-4248-a5a2-c80309e7488d_2074495661.vtt" type="text/vtt" language="en" />
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Building a Sales Culture That Scales Without Breaking with Dayna Williams</itunes:title>
                <title>Building a Sales Culture That Scales Without Breaking with Dayna Williams</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                
                <description><![CDATA[<p>Why do even high-performing sales teams plateau or collapse under growth? In this episode, Jeb Blount sits down with Dayna Williams, author of <em>The Diligence Fix</em>, to explore how disciplined leadership, aligned teams, and a resilient sales culture keep revenue organizations from breaking under pressure. Learn the ten dimensions of organizational diligence and practical strategies to build a high-performing, scalable sales culture that drives results.</p><p>📚 Explore Dayna Williams&#39; courses on <a href="https://www.salesgravy.university/pages/dayna-williams" rel="nofollow">Sales Gravy University</a>.</p><p>👉 Read the blog on <a href="https://salesgravy.com/why-your-best-salespeople-make-terrible-sales-leaders/" rel="nofollow">&#34;Why Your Best Salespeople Make Terrible Sales Leaders&#34;</a></p><p>📝 Download our free <a href="https://salesgravy.com/small-business-guide-sales-training/" rel="nofollow">Leader&#39;s Guide to Sales Training</a></p><p>▶️ Watch the <a href="https://www.youtube.com/@salesgravy" rel="nofollow">full episode on YouTube</a></p><p>🔗 <a href="https://www.linkedin.com/company/salesgravy/" rel="nofollow">Follow us on LinkedIn!</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Why do even high-performing sales teams plateau or collapse under growth? In this episode, Jeb Blount sits down with Dayna Williams, author of &lt;em&gt;The Diligence Fix&lt;/em&gt;, to explore how disciplined leadership, aligned teams, and a resilient sales culture keep revenue organizations from breaking under pressure. Learn the ten dimensions of organizational diligence and practical strategies to build a high-performing, scalable sales culture that drives results.&lt;/p&gt;&lt;p&gt;📚 Explore Dayna Williams&amp;#39; courses on &lt;a href=&#34;https://www.salesgravy.university/pages/dayna-williams&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;👉 Read the blog on &lt;a href=&#34;https://salesgravy.com/why-your-best-salespeople-make-terrible-sales-leaders/&#34; rel=&#34;nofollow&#34;&gt;&amp;#34;Why Your Best Salespeople Make Terrible Sales Leaders&amp;#34;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📝 Download our free &lt;a href=&#34;https://salesgravy.com/small-business-guide-sales-training/&#34; rel=&#34;nofollow&#34;&gt;Leader&amp;#39;s Guide to Sales Training&lt;/a&gt;&lt;/p&gt;&lt;p&gt;▶️ Watch the &lt;a href=&#34;https://www.youtube.com/@salesgravy&#34; rel=&#34;nofollow&#34;&gt;full episode on YouTube&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🔗 &lt;a href=&#34;https://www.linkedin.com/company/salesgravy/&#34; rel=&#34;nofollow&#34;&gt;Follow us on LinkedIn!&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <guid isPermaLink="false">6bf6acb8-11de-4964-8a72-0ad05cdce79d</guid>
                <link>https://salesgravy.com</link>
                <pubDate>Thu, 19 Mar 2026 14:54:58 &#43;0000</pubDate>
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                <itunes:duration>3714</itunes:duration>
                <podcast:transcript url="https://s3.us-east-2.amazonaws.com/pod-public-transcripts/2026/3/19/15/a3734baf-30aa-430c-a109-6303c27770ae_2234106042.vtt" type="text/vtt" language="en" />
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Why Your Prospects Are Ghosting Your Meetings (Ask Jeb)</itunes:title>
                <title>Why Your Prospects Are Ghosting Your Meetings (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that should stop you in your tracks: What do you do when you&amp;#8217;re booking meetings but prospects keep ghosting you?&lt;/p&gt;
&lt;p&gt;That was the challenge posed by Brittany, a sales rep watching her show rates crater quarter after quarter, on this week&amp;#8217;s episode of &lt;a href=&#34;https://www.youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp&#34; type=&#34;link&#34; id=&#34;https://www.youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Ask Jeb on The Sales Gravy Podcast&lt;/a&gt; featuring Will Frattini. Brittany was putting in the work, getting prospects to say yes on the phone, and then sitting alone on Zoom watching the clock tick. If you&amp;#8217;ve been there, you know how demoralizing that is.&lt;/p&gt;
&lt;p&gt;The first thing you need to understand is the math. The best show rate you can hope for on first-time appointments is about fifty percent. If you&amp;#8217;re above that, keep riding it. But fifty percent is the benchmark. That means for every ten meetings you book, expect five no-shows. The fix isn&amp;#8217;t magic. The fix is volume and process.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Stop Pushing People Into Meetings They Don&amp;#8217;t Want&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Before you even think about your confirmation sequence, go back and listen to your prospecting calls. Ask yourself honestly: did that prospect agree to meet because they were genuinely interested, or because you wore them down and they said yes to get off the phone?&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re so good at closing for the meeting that you&amp;#8217;re talking people into it rather than compelling them, you&amp;#8217;ve already lost. That&amp;#8217;s not a show rate problem. That&amp;#8217;s a buyer&amp;#8217;s remorse problem. The prospect hangs up, questions their decision, and when Thursday rolls around they&amp;#8217;ve convinced themselves they never really needed to meet in the first place. Strengthening your prospecting approach so that prospects are genuinely curious when they agree is the only real fix for that.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Confirmation Process That Actually Works&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Assuming you have a real reason to meet, the work doesn&amp;#8217;t stop when they say yes. Here&amp;#8217;s what actually stops prospects from ghosting.&lt;/p&gt;
&lt;p&gt;Before you get off the phone, &lt;a href=&#34;https://salesgravy.com/one-simple-trick-for-confirming-appointments-without-canceling-them/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/one-simple-trick-for-confirming-appointments-without-canceling-them/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;confirm the meeting &lt;/a&gt;out loud. Say it. &amp;#8220;I&amp;#8217;m looking forward to seeing you Thursday at two.&amp;#8221; Get that verbal confirmation back. Then ask for their email address on the spot and send the calendar invite immediately. Do not wait. And when you title that invite, don&amp;#8217;t put &amp;#8220;Meeting with Will.&amp;#8221; Put your name, your company, their name, their company, and what you&amp;#8217;re meeting about. A prospect who sees a generic calendar placeholder will delete it without a second thought. A specific, descriptive invite looks like real business and that&amp;#8217;s exactly the psychological signal you need to send.&lt;/p&gt;
&lt;p&gt;The ten-and-two rule is worth using when you&amp;#8217;re booking the meeting. Give two time options, not an open-ended &amp;#8220;what works for you.&amp;#8221; Something like: &amp;#8220;I have Tuesday between ten and ten-thirty or Thursday around two. Does Thursday at two work?&amp;#8221; Give a choice, take one away, let them pick. It creates agency and it creates commitment.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Stay Visible, Stay Relevant&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Between the booking and the meeting, do not disappear. Send a short personalized video or email mid-week that reinforces why the meeting is worth their time. &amp;#8220;I looked into your organization and I&amp;#8217;m looking forward to learning more.&amp;#8221; That&amp;#8217;s it. No pitch. No agenda. Just warmth and presence. What you&amp;#8217;re doing is building what I call the guilt asset. You&amp;#8217;ve shown up. You&amp;#8217;ve done the work. For most people, not showing up now would feel rude. You&amp;#8217;ve made it harder for them to ghost you.&lt;/p&gt;
&lt;p&gt;For high-stakes meetings, large accounts, or anything where you&amp;#8217;re bringing additional executives, confirm directly. Call or email. The calculus changes when the cost of a no-show is high. But for a standard first-time appointment with a single stakeholder, skip the confirmation call because it hands them an easy exit. Instead, if you have their office number, call the night before after hours and leave a voicemail. Let them know you&amp;#8217;re looking forward to it and you&amp;#8217;ll see them tomorrow. Now they have to do the work to cancel, and most people simply won&amp;#8217;t.&lt;/p&gt;
&lt;p&gt;Keeping your &lt;a href=&#34;https://www.salesgravy.university/courses/targeted-prospecting-and-icp-workshop-april-2nd-2026&#34; type=&#34;link&#34; id=&#34;https://www.salesgravy.university/courses/targeted-prospecting-and-icp-workshop-april-2nd-2026&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;pipeline full of qualified first-time appointments&lt;/a&gt; is the foundation. But turning booked meetings into actual conversations is where the money lives.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;When They Still Don&amp;#8217;t Show&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;You did everything right. They still ghosted. Now what?&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the message: &amp;#8220;Hey, I hope everything&amp;#8217;s okay. I was on the meeting for about seven minutes. I&amp;#8217;ve got time reserved Thursday and Friday morning between nine and ten. Just let me know if you&amp;#8217;re okay, and if you don&amp;#8217;t want to meet, I have really thick skin.&amp;#8221; Keep it human. Keep it short.&lt;/p&gt;
&lt;p&gt;Then, if they&amp;#8217;re a real account worth pursuing, reach out to reschedule by suggesting the same time on the same day of the following week. They agreed to that slot once, which means it was likely open. Don&amp;#8217;t make them think about a new time. Just reset the existing appointment.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the principle behind all of this: when you do the work, you own the moral high ground. And when you own the moral high ground, your prospect feels like they owe you. That means a higher probability they reset the meeting, and a much higher probability they actually show up next time. Treat them like a transaction and they&amp;#8217;ll treat you the same way.&lt;/p&gt;
&lt;p&gt;This is the system, the discipline, and the follow-through necessary to win. Not just activity for activity&amp;#8217;s sake, but &lt;a href=&#34;https://fanaticalprospecting.com/&#34; type=&#34;link&#34; id=&#34;https://fanaticalprospecting.com/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;deliberate execution&lt;/a&gt; at every step of the process.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Stop blaming prospects ghosting you on bad luck. Most of the time it comes down to one of three things: you pushed someone into a meeting they weren&amp;#8217;t sold on, you didn&amp;#8217;t build enough relevance and visibility between the booking and the meeting, or you let the confirmation process fall apart. Fix those three things and your show rates will improve. Not to one hundred percent, because that&amp;#8217;s not real life. But to a level where your pipeline starts working for you instead of against you.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Jeb and Will go even deeper on getting past the people standing between you and the deal. Watch their &lt;a href=&#34;https://www.zoominfo.com/resources/webinars/reach-decision-makers-faster-beating-ai-and-human-gatekeepers?utm_medium=jebblount&#34;&gt;Reach Decision Makers Faster: Beating AI &amp;#38; Human Gatekeepers&lt;/a&gt; webinar and put these tactics to work today.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that should stop you in your tracks: What do you do when you’re booking meetings but prospects keep ghosting you?</p>
<p>That was the challenge posed by Brittany, a sales rep watching her show rates crater quarter after quarter, on this week’s episode of <a href="https://www.youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp" id="https://www.youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp" rel="nofollow">Ask Jeb on The Sales Gravy Podcast</a> featuring Will Frattini. Brittany was putting in the work, getting prospects to say yes on the phone, and then sitting alone on Zoom watching the clock tick. If you’ve been there, you know how demoralizing that is.</p>
<p>The first thing you need to understand is the math. The best show rate you can hope for on first-time appointments is about fifty percent. If you’re above that, keep riding it. But fifty percent is the benchmark. That means for every ten meetings you book, expect five no-shows. The fix isn’t magic. The fix is volume and process.</p>
<p><strong>Stop Pushing People Into Meetings They Don’t Want</strong></p>
<p>Before you even think about your confirmation sequence, go back and listen to your prospecting calls. Ask yourself honestly: did that prospect agree to meet because they were genuinely interested, or because you wore them down and they said yes to get off the phone?</p>
<p>If you’re so good at closing for the meeting that you’re talking people into it rather than compelling them, you’ve already lost. That’s not a show rate problem. That’s a buyer’s remorse problem. The prospect hangs up, questions their decision, and when Thursday rolls around they’ve convinced themselves they never really needed to meet in the first place. Strengthening your prospecting approach so that prospects are genuinely curious when they agree is the only real fix for that.</p>
<p><strong>The Confirmation Process That Actually Works</strong></p>
<p>Assuming you have a real reason to meet, the work doesn’t stop when they say yes. Here’s what actually stops prospects from ghosting.</p>
<p>Before you get off the phone, <a href="https://salesgravy.com/one-simple-trick-for-confirming-appointments-without-canceling-them/" id="https://salesgravy.com/one-simple-trick-for-confirming-appointments-without-canceling-them/" rel="nofollow">confirm the meeting </a>out loud. Say it. “I’m looking forward to seeing you Thursday at two.” Get that verbal confirmation back. Then ask for their email address on the spot and send the calendar invite immediately. Do not wait. And when you title that invite, don’t put “Meeting with Will.” Put your name, your company, their name, their company, and what you’re meeting about. A prospect who sees a generic calendar placeholder will delete it without a second thought. A specific, descriptive invite looks like real business and that’s exactly the psychological signal you need to send.</p>
<p>The ten-and-two rule is worth using when you’re booking the meeting. Give two time options, not an open-ended “what works for you.” Something like: “I have Tuesday between ten and ten-thirty or Thursday around two. Does Thursday at two work?” Give a choice, take one away, let them pick. It creates agency and it creates commitment.</p>
<p><strong>Stay Visible, Stay Relevant</strong></p>
<p>Between the booking and the meeting, do not disappear. Send a short personalized video or email mid-week that reinforces why the meeting is worth their time. “I looked into your organization and I’m looking forward to learning more.” That’s it. No pitch. No agenda. Just warmth and presence. What you’re doing is building what I call the guilt asset. You’ve shown up. You’ve done the work. For most people, not showing up now would feel rude. You’ve made it harder for them to ghost you.</p>
<p>For high-stakes meetings, large accounts, or anything where you’re bringing additional executives, confirm directly. Call or email. The calculus changes when the cost of a no-show is high. But for a standard first-time appointment with a single stakeholder, skip the confirmation call because it hands them an easy exit. Instead, if you have their office number, call the night before after hours and leave a voicemail. Let them know you’re looking forward to it and you’ll see them tomorrow. Now they have to do the work to cancel, and most people simply won’t.</p>
<p>Keeping your <a href="https://www.salesgravy.university/courses/targeted-prospecting-and-icp-workshop-april-2nd-2026" id="https://www.salesgravy.university/courses/targeted-prospecting-and-icp-workshop-april-2nd-2026" rel="nofollow">pipeline full of qualified first-time appointments</a> is the foundation. But turning booked meetings into actual conversations is where the money lives.</p>
<p><strong>When They Still Don’t Show</strong></p>
<p>You did everything right. They still ghosted. Now what?</p>
<p>Here’s the message: “Hey, I hope everything’s okay. I was on the meeting for about seven minutes. I’ve got time reserved Thursday and Friday morning between nine and ten. Just let me know if you’re okay, and if you don’t want to meet, I have really thick skin.” Keep it human. Keep it short.</p>
<p>Then, if they’re a real account worth pursuing, reach out to reschedule by suggesting the same time on the same day of the following week. They agreed to that slot once, which means it was likely open. Don’t make them think about a new time. Just reset the existing appointment.</p>
<p>Here’s the principle behind all of this: when you do the work, you own the moral high ground. And when you own the moral high ground, your prospect feels like they owe you. That means a higher probability they reset the meeting, and a much higher probability they actually show up next time. Treat them like a transaction and they’ll treat you the same way.</p>
<p>This is the system, the discipline, and the follow-through necessary to win. Not just activity for activity’s sake, but <a href="https://fanaticalprospecting.com/" id="https://fanaticalprospecting.com/" rel="nofollow">deliberate execution</a> at every step of the process.</p>
<p><strong>The Bottom Line</strong></p>
<p>Stop blaming prospects ghosting you on bad luck. Most of the time it comes down to one of three things: you pushed someone into a meeting they weren’t sold on, you didn’t build enough relevance and visibility between the booking and the meeting, or you let the confirmation process fall apart. Fix those three things and your show rates will improve. Not to one hundred percent, because that’s not real life. But to a level where your pipeline starts working for you instead of against you.</p>
<hr/>
<p>Jeb and Will go even deeper on getting past the people standing between you and the deal. Watch their <a href="https://www.zoominfo.com/resources/webinars/reach-decision-makers-faster-beating-ai-and-human-gatekeepers?utm_medium=jebblount" rel="nofollow">Reach Decision Makers Faster: Beating AI &amp; Human Gatekeepers</a> webinar and put these tactics to work today.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that should stop you in your tracks: What do you do when you’re booking meetings but prospects keep ghosting you?&lt;/p&gt;
&lt;p&gt;That was the challenge posed by Brittany, a sales rep watching her show rates crater quarter after quarter, on this week’s episode of &lt;a href=&#34;https://www.youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp&#34; id=&#34;https://www.youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp&#34; rel=&#34;nofollow&#34;&gt;Ask Jeb on The Sales Gravy Podcast&lt;/a&gt; featuring Will Frattini. Brittany was putting in the work, getting prospects to say yes on the phone, and then sitting alone on Zoom watching the clock tick. If you’ve been there, you know how demoralizing that is.&lt;/p&gt;
&lt;p&gt;The first thing you need to understand is the math. The best show rate you can hope for on first-time appointments is about fifty percent. If you’re above that, keep riding it. But fifty percent is the benchmark. That means for every ten meetings you book, expect five no-shows. The fix isn’t magic. The fix is volume and process.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Stop Pushing People Into Meetings They Don’t Want&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Before you even think about your confirmation sequence, go back and listen to your prospecting calls. Ask yourself honestly: did that prospect agree to meet because they were genuinely interested, or because you wore them down and they said yes to get off the phone?&lt;/p&gt;
&lt;p&gt;If you’re so good at closing for the meeting that you’re talking people into it rather than compelling them, you’ve already lost. That’s not a show rate problem. That’s a buyer’s remorse problem. The prospect hangs up, questions their decision, and when Thursday rolls around they’ve convinced themselves they never really needed to meet in the first place. Strengthening your prospecting approach so that prospects are genuinely curious when they agree is the only real fix for that.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Confirmation Process That Actually Works&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Assuming you have a real reason to meet, the work doesn’t stop when they say yes. Here’s what actually stops prospects from ghosting.&lt;/p&gt;
&lt;p&gt;Before you get off the phone, &lt;a href=&#34;https://salesgravy.com/one-simple-trick-for-confirming-appointments-without-canceling-them/&#34; id=&#34;https://salesgravy.com/one-simple-trick-for-confirming-appointments-without-canceling-them/&#34; rel=&#34;nofollow&#34;&gt;confirm the meeting &lt;/a&gt;out loud. Say it. “I’m looking forward to seeing you Thursday at two.” Get that verbal confirmation back. Then ask for their email address on the spot and send the calendar invite immediately. Do not wait. And when you title that invite, don’t put “Meeting with Will.” Put your name, your company, their name, their company, and what you’re meeting about. A prospect who sees a generic calendar placeholder will delete it without a second thought. A specific, descriptive invite looks like real business and that’s exactly the psychological signal you need to send.&lt;/p&gt;
&lt;p&gt;The ten-and-two rule is worth using when you’re booking the meeting. Give two time options, not an open-ended “what works for you.” Something like: “I have Tuesday between ten and ten-thirty or Thursday around two. Does Thursday at two work?” Give a choice, take one away, let them pick. It creates agency and it creates commitment.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Stay Visible, Stay Relevant&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Between the booking and the meeting, do not disappear. Send a short personalized video or email mid-week that reinforces why the meeting is worth their time. “I looked into your organization and I’m looking forward to learning more.” That’s it. No pitch. No agenda. Just warmth and presence. What you’re doing is building what I call the guilt asset. You’ve shown up. You’ve done the work. For most people, not showing up now would feel rude. You’ve made it harder for them to ghost you.&lt;/p&gt;
&lt;p&gt;For high-stakes meetings, large accounts, or anything where you’re bringing additional executives, confirm directly. Call or email. The calculus changes when the cost of a no-show is high. But for a standard first-time appointment with a single stakeholder, skip the confirmation call because it hands them an easy exit. Instead, if you have their office number, call the night before after hours and leave a voicemail. Let them know you’re looking forward to it and you’ll see them tomorrow. Now they have to do the work to cancel, and most people simply won’t.&lt;/p&gt;
&lt;p&gt;Keeping your &lt;a href=&#34;https://www.salesgravy.university/courses/targeted-prospecting-and-icp-workshop-april-2nd-2026&#34; id=&#34;https://www.salesgravy.university/courses/targeted-prospecting-and-icp-workshop-april-2nd-2026&#34; rel=&#34;nofollow&#34;&gt;pipeline full of qualified first-time appointments&lt;/a&gt; is the foundation. But turning booked meetings into actual conversations is where the money lives.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;When They Still Don’t Show&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;You did everything right. They still ghosted. Now what?&lt;/p&gt;
&lt;p&gt;Here’s the message: “Hey, I hope everything’s okay. I was on the meeting for about seven minutes. I’ve got time reserved Thursday and Friday morning between nine and ten. Just let me know if you’re okay, and if you don’t want to meet, I have really thick skin.” Keep it human. Keep it short.&lt;/p&gt;
&lt;p&gt;Then, if they’re a real account worth pursuing, reach out to reschedule by suggesting the same time on the same day of the following week. They agreed to that slot once, which means it was likely open. Don’t make them think about a new time. Just reset the existing appointment.&lt;/p&gt;
&lt;p&gt;Here’s the principle behind all of this: when you do the work, you own the moral high ground. And when you own the moral high ground, your prospect feels like they owe you. That means a higher probability they reset the meeting, and a much higher probability they actually show up next time. Treat them like a transaction and they’ll treat you the same way.&lt;/p&gt;
&lt;p&gt;This is the system, the discipline, and the follow-through necessary to win. Not just activity for activity’s sake, but &lt;a href=&#34;https://fanaticalprospecting.com/&#34; id=&#34;https://fanaticalprospecting.com/&#34; rel=&#34;nofollow&#34;&gt;deliberate execution&lt;/a&gt; at every step of the process.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Stop blaming prospects ghosting you on bad luck. Most of the time it comes down to one of three things: you pushed someone into a meeting they weren’t sold on, you didn’t build enough relevance and visibility between the booking and the meeting, or you let the confirmation process fall apart. Fix those three things and your show rates will improve. Not to one hundred percent, because that’s not real life. But to a level where your pipeline starts working for you instead of against you.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Jeb and Will go even deeper on getting past the people standing between you and the deal. Watch their &lt;a href=&#34;https://www.zoominfo.com/resources/webinars/reach-decision-makers-faster-beating-ai-and-human-gatekeepers?utm_medium=jebblount&#34; rel=&#34;nofollow&#34;&gt;Reach Decision Makers Faster: Beating AI &amp;amp; Human Gatekeepers&lt;/a&gt; webinar and put these tactics to work today.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-your-prospects-ghost-you-ask-jeb/</link>
                <pubDate>Tue, 17 Mar 2026 18:00:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/ba811163-fe10-4461-9e9b-26db2316831b__ghosting_you_ask_jeb_podcast_thumbnail-scaled.png"/>
                <itunes:duration>1119</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>4 Behaviors That Put You on the Top Sales Producer Board (Money Monday)</itunes:title>
                <title>4 Behaviors That Put You on the Top Sales Producer Board (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Have you ever had a moment where the answer you were looking for was right in front of you? I&amp;#8217;m talking about a giant neon sign moment where you realize that a strategy is working, and the proof is undeniable.&lt;/p&gt;
&lt;p&gt;Today, I want to share a quick story about an unexpected moment of validation that I recently had, and the valuable lesson that every top sales producer needs to keep front of mind.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-annual-sales-summit-that-changed-everything&#34;&gt;&lt;strong&gt;The Annual Sales Summit That Changed Everything&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;I have a client that I&amp;#8217;ve worked with for several years now. Each month, I deliver virtual training workshops focused on different areas of sales. Some months our topic will be on prospecting best practices, and other months we may focus on things like sales negotiation skills or how to advance deals in the pipeline. These workshops are optional for the sales team to attend at this particular company.&lt;/p&gt;
&lt;p&gt;So recently, I was invited to attend their annual sales summit. It was the first time that I&amp;#8217;d be putting faces to names and shaking hands with the people who showed up to my sessions, month after month. It was a pretty big event. There were hundreds of members of the sales team from around the US.&lt;/p&gt;
&lt;p&gt;After grabbing my badge at the registration desk, I walked towards the main event space, and the sound of hundreds of conversations filled the room. It was that feeling of energy and the buzz of excitement when you&amp;#8217;re surrounded by people who are having fun together.&lt;/p&gt;
&lt;p&gt;As I walked through the mingling crowds, I saw it. There was a giant board, I&amp;#8217;m guessing about five feet tall, and at the top it read &amp;#8220;Top Producers of the Year.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Now, if you&amp;#8217;re in sales, you know what these boards represent. It&amp;#8217;s the ultimate recognition and a testament to your &lt;a href=&#34;https://salesgravy.com/how-to-maintain-prospecting-consistency-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;consistency, grit, and incredibly hard work&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;I found myself looking through the photos and the names. These were my clients&amp;#8217; top producers, the ones who really earned their spot. And as I looked at each photo, a pattern started to emerge. I noticed a face that I recognized and then another. And then another.&lt;/p&gt;
&lt;p&gt;I couldn&amp;#8217;t help but start to smile as I kept scrolling through this list of the fifteen names on the wall. All but one of them were people who were showing up to the monthly workshops month after month. I was shocked. Not just proud, but genuinely humbled.&lt;/p&gt;
&lt;p&gt;Now, I&amp;#8217;d like to believe that our training played a part in their success. But the truth is, they earned it. Their spot on that board, their results, their massive recognition—it was a direct reflection of the continuous investments that they had been making in themselves. They didn&amp;#8217;t wait to be great. They were proactively working on stepping up their skills one month at a time.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-you-need-to-remember&#34;&gt;&lt;strong&gt;What You Need to Remember&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Now, if you take one thing from this article, let it be this: &lt;strong&gt;top producers don&amp;#8217;t wait for success. They prepare for it.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;That board wasn&amp;#8217;t just a list of the most talented sales reps. It was also a list of the most intentional. It was a direct consequence of four behaviors that they had displayed:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Showed up to the &lt;a href=&#34;https://www.salesgravy.university/pages/virtual-training&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;monthly workshops&lt;/a&gt; even though they were optional.&lt;/li&gt;
&lt;li&gt;Asked hard questions in these workshops.&lt;/li&gt;
&lt;li&gt;Applied new techniques and tools and put them into action immediately.&lt;/li&gt;
&lt;li&gt;Treated sharpening their skills as a non-negotiable.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Here&amp;#8217;s the truth: the person who dedicates one hour a week to getting better will always beat the person who&amp;#8217;s naturally gifted but a little lazy. Intention beats talent every single time.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-6-best-practices-to-inject-intention-into-your-week&#34;&gt;&lt;strong&gt;6 Best Practices to Inject Intention Into Your Week&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So how do you inject that kind of intention into your own week? Here are six best practices to help you:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-show-up-before-you-need-to&#34;&gt;&lt;strong&gt;Show Up Before You Need To&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;These top sales reps on the board didn&amp;#8217;t wait for their production to dip before they started investing in training. They were already winning, and they still kept showing up. Skill building is like compounding interest. Small, consistent investments create exponential returns.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-treat-sales-training-like-a-workout&#34;&gt;&lt;strong&gt;Treat Sales Training Like a Workout&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You don&amp;#8217;t go to the gym once and expect to be in shape. You show up three times a week for a year. That&amp;#8217;s how you need to approach your professional development. Consistency is greater than intensity. Every session you attend adds a new tool, a perspective, or an edge to sharpen your game.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-decide-that-you-are-always-a-learner&#34;&gt;&lt;strong&gt;Decide That You Are Always a Learner&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The reps who excelled weren&amp;#8217;t afraid to ask questions that other people might consider basic. They were seeking clarity, not just validation. Remember, ego is expensive. Curiosity is profitable. Never stop being the most curious person in the room.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-don-t-confuse-activity-for-growth&#34;&gt;&lt;strong&gt;Don&amp;#8217;t Confuse Activity for Growth&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Many sales reps are busy; they&amp;#8217;re active. But how many are truly intentional about growth? Top producers set aside uninterrupted time for professional development even when their schedule is getting full. &lt;a href=&#34;https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/&#34;&gt;So block out time to get better, not just to do more.&lt;/a&gt;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-implement-one-thing-immediately&#34;&gt;&lt;strong&gt;Implement One Thing Immediately&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;After attending a workshop or even listening to a podcast episode, challenge yourself to pick one tactic to put into action within twenty-four hours. Knowledge is power. Implementation is what turns that knowledge into results.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-surround-yourself-with-other-top-performers&#34;&gt;&lt;strong&gt;Surround Yourself with Other Top Performers&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;It&amp;#8217;s easy in sales to get frustrated when we lose a deal or when things are not going our way. By surrounding yourself with other top performers, you&amp;#8217;re going to help lift yourself up in those moments when you need a little extra support and motivation.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-this-moment-mattered&#34;&gt;&lt;strong&gt;Why This Moment Mattered&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Seeing that board of top performers, that physical printed validation, it really struck me—the emotion of realizing that the reps who had quietly and consistently invested in themselves all year long, had literally risen to the top. It was a powerful moment and reminded me why not only I do the work that I do, but it also absolutely confirmed that top performers are the ones disciplined enough to invest in themselves.&lt;/p&gt;
&lt;p&gt;I encourage you to commit to just one of these six tips that I shared today. Write it down and put it into action within twenty-four hours. Momentum doesn&amp;#8217;t come from waiting. It comes from action.&lt;/p&gt;
&lt;p&gt;&amp;#8212;&lt;/p&gt;
&lt;p&gt;The top performers on that board didn&amp;#8217;t wait—they invested in training that got results. &lt;a href=&#34;https://www.salesgravy.university/pages/jessica-stokes&#34;&gt;&lt;strong&gt;Explore my courses on Sales Gravy University&lt;/strong&gt;&lt;/a&gt; and get the same strategies they used to reach the top.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Have you ever had a moment where the answer you were looking for was right in front of you? I’m talking about a giant neon sign moment where you realize that a strategy is working, and the proof is undeniable.</p>
<p>Today, I want to share a quick story about an unexpected moment of validation that I recently had, and the valuable lesson that every top sales producer needs to keep front of mind.</p>
<h2 id="h-the-annual-sales-summit-that-changed-everything"><strong>The Annual Sales Summit That Changed Everything</strong></h2>
<p>I have a client that I’ve worked with for several years now. Each month, I deliver virtual training workshops focused on different areas of sales. Some months our topic will be on prospecting best practices, and other months we may focus on things like sales negotiation skills or how to advance deals in the pipeline. These workshops are optional for the sales team to attend at this particular company.</p>
<p>So recently, I was invited to attend their annual sales summit. It was the first time that I’d be putting faces to names and shaking hands with the people who showed up to my sessions, month after month. It was a pretty big event. There were hundreds of members of the sales team from around the US.</p>
<p>After grabbing my badge at the registration desk, I walked towards the main event space, and the sound of hundreds of conversations filled the room. It was that feeling of energy and the buzz of excitement when you’re surrounded by people who are having fun together.</p>
<p>As I walked through the mingling crowds, I saw it. There was a giant board, I’m guessing about five feet tall, and at the top it read “Top Producers of the Year.”</p>
<p>Now, if you’re in sales, you know what these boards represent. It’s the ultimate recognition and a testament to your <a href="https://salesgravy.com/how-to-maintain-prospecting-consistency-ask-jeb/" rel="nofollow">consistency, grit, and incredibly hard work</a>. </p>
<p>I found myself looking through the photos and the names. These were my clients’ top producers, the ones who really earned their spot. And as I looked at each photo, a pattern started to emerge. I noticed a face that I recognized and then another. And then another.</p>
<p>I couldn’t help but start to smile as I kept scrolling through this list of the fifteen names on the wall. All but one of them were people who were showing up to the monthly workshops month after month. I was shocked. Not just proud, but genuinely humbled.</p>
<p>Now, I’d like to believe that our training played a part in their success. But the truth is, they earned it. Their spot on that board, their results, their massive recognition—it was a direct reflection of the continuous investments that they had been making in themselves. They didn’t wait to be great. They were proactively working on stepping up their skills one month at a time.</p>
<h2 id="h-what-you-need-to-remember"><strong>What You Need to Remember</strong></h2>
<p>Now, if you take one thing from this article, let it be this: <strong>top producers don’t wait for success. They prepare for it.</strong></p>
<p>That board wasn’t just a list of the most talented sales reps. It was also a list of the most intentional. It was a direct consequence of four behaviors that they had displayed:</p>
<ol>
<li>Showed up to the <a href="https://www.salesgravy.university/pages/virtual-training" rel="nofollow">monthly workshops</a> even though they were optional.</li>
<li>Asked hard questions in these workshops.</li>
<li>Applied new techniques and tools and put them into action immediately.</li>
<li>Treated sharpening their skills as a non-negotiable.</li>
</ol>
<p>Here’s the truth: the person who dedicates one hour a week to getting better will always beat the person who’s naturally gifted but a little lazy. Intention beats talent every single time.</p>
<h2 id="h-6-best-practices-to-inject-intention-into-your-week"><strong>6 Best Practices to Inject Intention Into Your Week</strong></h2>
<p>So how do you inject that kind of intention into your own week? Here are six best practices to help you:</p>
<h3 id="h-show-up-before-you-need-to"><strong>Show Up Before You Need To</strong></h3>
<p>These top sales reps on the board didn’t wait for their production to dip before they started investing in training. They were already winning, and they still kept showing up. Skill building is like compounding interest. Small, consistent investments create exponential returns.</p>
<h3 id="h-treat-sales-training-like-a-workout"><strong>Treat Sales Training Like a Workout</strong></h3>
<p>You don’t go to the gym once and expect to be in shape. You show up three times a week for a year. That’s how you need to approach your professional development. Consistency is greater than intensity. Every session you attend adds a new tool, a perspective, or an edge to sharpen your game.</p>
<h3 id="h-decide-that-you-are-always-a-learner"><strong>Decide That You Are Always a Learner</strong></h3>
<p>The reps who excelled weren’t afraid to ask questions that other people might consider basic. They were seeking clarity, not just validation. Remember, ego is expensive. Curiosity is profitable. Never stop being the most curious person in the room.</p>
<h3 id="h-don-t-confuse-activity-for-growth"><strong>Don’t Confuse Activity for Growth</strong></h3>
<p>Many sales reps are busy; they’re active. But how many are truly intentional about growth? Top producers set aside uninterrupted time for professional development even when their schedule is getting full. <a href="https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/" rel="nofollow">So block out time to get better, not just to do more.</a></p>
<h3 id="h-implement-one-thing-immediately"><strong>Implement One Thing Immediately</strong></h3>
<p>After attending a workshop or even listening to a podcast episode, challenge yourself to pick one tactic to put into action within twenty-four hours. Knowledge is power. Implementation is what turns that knowledge into results.</p>
<h3 id="h-surround-yourself-with-other-top-performers"><strong>Surround Yourself with Other Top Performers</strong></h3>
<p>It’s easy in sales to get frustrated when we lose a deal or when things are not going our way. By surrounding yourself with other top performers, you’re going to help lift yourself up in those moments when you need a little extra support and motivation.</p>
<h2 id="h-why-this-moment-mattered"><strong>Why This Moment Mattered</strong></h2>
<p>Seeing that board of top performers, that physical printed validation, it really struck me—the emotion of realizing that the reps who had quietly and consistently invested in themselves all year long, had literally risen to the top. It was a powerful moment and reminded me why not only I do the work that I do, but it also absolutely confirmed that top performers are the ones disciplined enough to invest in themselves.</p>
<p>I encourage you to commit to just one of these six tips that I shared today. Write it down and put it into action within twenty-four hours. Momentum doesn’t come from waiting. It comes from action.</p>
<p>—</p>
<p>The top performers on that board didn’t wait—they invested in training that got results. <a href="https://www.salesgravy.university/pages/jessica-stokes" rel="nofollow"><strong>Explore my courses on Sales Gravy University</strong></a> and get the same strategies they used to reach the top.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Have you ever had a moment where the answer you were looking for was right in front of you? I’m talking about a giant neon sign moment where you realize that a strategy is working, and the proof is undeniable.&lt;/p&gt;
&lt;p&gt;Today, I want to share a quick story about an unexpected moment of validation that I recently had, and the valuable lesson that every top sales producer needs to keep front of mind.&lt;/p&gt;
&lt;h2 id=&#34;h-the-annual-sales-summit-that-changed-everything&#34;&gt;&lt;strong&gt;The Annual Sales Summit That Changed Everything&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;I have a client that I’ve worked with for several years now. Each month, I deliver virtual training workshops focused on different areas of sales. Some months our topic will be on prospecting best practices, and other months we may focus on things like sales negotiation skills or how to advance deals in the pipeline. These workshops are optional for the sales team to attend at this particular company.&lt;/p&gt;
&lt;p&gt;So recently, I was invited to attend their annual sales summit. It was the first time that I’d be putting faces to names and shaking hands with the people who showed up to my sessions, month after month. It was a pretty big event. There were hundreds of members of the sales team from around the US.&lt;/p&gt;
&lt;p&gt;After grabbing my badge at the registration desk, I walked towards the main event space, and the sound of hundreds of conversations filled the room. It was that feeling of energy and the buzz of excitement when you’re surrounded by people who are having fun together.&lt;/p&gt;
&lt;p&gt;As I walked through the mingling crowds, I saw it. There was a giant board, I’m guessing about five feet tall, and at the top it read “Top Producers of the Year.”&lt;/p&gt;
&lt;p&gt;Now, if you’re in sales, you know what these boards represent. It’s the ultimate recognition and a testament to your &lt;a href=&#34;https://salesgravy.com/how-to-maintain-prospecting-consistency-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;consistency, grit, and incredibly hard work&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;I found myself looking through the photos and the names. These were my clients’ top producers, the ones who really earned their spot. And as I looked at each photo, a pattern started to emerge. I noticed a face that I recognized and then another. And then another.&lt;/p&gt;
&lt;p&gt;I couldn’t help but start to smile as I kept scrolling through this list of the fifteen names on the wall. All but one of them were people who were showing up to the monthly workshops month after month. I was shocked. Not just proud, but genuinely humbled.&lt;/p&gt;
&lt;p&gt;Now, I’d like to believe that our training played a part in their success. But the truth is, they earned it. Their spot on that board, their results, their massive recognition—it was a direct reflection of the continuous investments that they had been making in themselves. They didn’t wait to be great. They were proactively working on stepping up their skills one month at a time.&lt;/p&gt;
&lt;h2 id=&#34;h-what-you-need-to-remember&#34;&gt;&lt;strong&gt;What You Need to Remember&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Now, if you take one thing from this article, let it be this: &lt;strong&gt;top producers don’t wait for success. They prepare for it.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;That board wasn’t just a list of the most talented sales reps. It was also a list of the most intentional. It was a direct consequence of four behaviors that they had displayed:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Showed up to the &lt;a href=&#34;https://www.salesgravy.university/pages/virtual-training&#34; rel=&#34;nofollow&#34;&gt;monthly workshops&lt;/a&gt; even though they were optional.&lt;/li&gt;
&lt;li&gt;Asked hard questions in these workshops.&lt;/li&gt;
&lt;li&gt;Applied new techniques and tools and put them into action immediately.&lt;/li&gt;
&lt;li&gt;Treated sharpening their skills as a non-negotiable.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Here’s the truth: the person who dedicates one hour a week to getting better will always beat the person who’s naturally gifted but a little lazy. Intention beats talent every single time.&lt;/p&gt;
&lt;h2 id=&#34;h-6-best-practices-to-inject-intention-into-your-week&#34;&gt;&lt;strong&gt;6 Best Practices to Inject Intention Into Your Week&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So how do you inject that kind of intention into your own week? Here are six best practices to help you:&lt;/p&gt;
&lt;h3 id=&#34;h-show-up-before-you-need-to&#34;&gt;&lt;strong&gt;Show Up Before You Need To&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;These top sales reps on the board didn’t wait for their production to dip before they started investing in training. They were already winning, and they still kept showing up. Skill building is like compounding interest. Small, consistent investments create exponential returns.&lt;/p&gt;
&lt;h3 id=&#34;h-treat-sales-training-like-a-workout&#34;&gt;&lt;strong&gt;Treat Sales Training Like a Workout&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You don’t go to the gym once and expect to be in shape. You show up three times a week for a year. That’s how you need to approach your professional development. Consistency is greater than intensity. Every session you attend adds a new tool, a perspective, or an edge to sharpen your game.&lt;/p&gt;
&lt;h3 id=&#34;h-decide-that-you-are-always-a-learner&#34;&gt;&lt;strong&gt;Decide That You Are Always a Learner&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The reps who excelled weren’t afraid to ask questions that other people might consider basic. They were seeking clarity, not just validation. Remember, ego is expensive. Curiosity is profitable. Never stop being the most curious person in the room.&lt;/p&gt;
&lt;h3 id=&#34;h-don-t-confuse-activity-for-growth&#34;&gt;&lt;strong&gt;Don’t Confuse Activity for Growth&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Many sales reps are busy; they’re active. But how many are truly intentional about growth? Top producers set aside uninterrupted time for professional development even when their schedule is getting full. &lt;a href=&#34;https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/&#34; rel=&#34;nofollow&#34;&gt;So block out time to get better, not just to do more.&lt;/a&gt;&lt;/p&gt;
&lt;h3 id=&#34;h-implement-one-thing-immediately&#34;&gt;&lt;strong&gt;Implement One Thing Immediately&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;After attending a workshop or even listening to a podcast episode, challenge yourself to pick one tactic to put into action within twenty-four hours. Knowledge is power. Implementation is what turns that knowledge into results.&lt;/p&gt;
&lt;h3 id=&#34;h-surround-yourself-with-other-top-performers&#34;&gt;&lt;strong&gt;Surround Yourself with Other Top Performers&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;It’s easy in sales to get frustrated when we lose a deal or when things are not going our way. By surrounding yourself with other top performers, you’re going to help lift yourself up in those moments when you need a little extra support and motivation.&lt;/p&gt;
&lt;h2 id=&#34;h-why-this-moment-mattered&#34;&gt;&lt;strong&gt;Why This Moment Mattered&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Seeing that board of top performers, that physical printed validation, it really struck me—the emotion of realizing that the reps who had quietly and consistently invested in themselves all year long, had literally risen to the top. It was a powerful moment and reminded me why not only I do the work that I do, but it also absolutely confirmed that top performers are the ones disciplined enough to invest in themselves.&lt;/p&gt;
&lt;p&gt;I encourage you to commit to just one of these six tips that I shared today. Write it down and put it into action within twenty-four hours. Momentum doesn’t come from waiting. It comes from action.&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;The top performers on that board didn’t wait—they invested in training that got results. &lt;a href=&#34;https://www.salesgravy.university/pages/jessica-stokes&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Explore my courses on Sales Gravy University&lt;/strong&gt;&lt;/a&gt; and get the same strategies they used to reach the top.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/4-behaviors-that-put-you-on-the-top-sales-producer-board/</link>
                <pubDate>Sun, 15 Mar 2026 23:32:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/e4bb4139-d335-4884-9e70-9cbb309deb1f_essica-Stokes-on-the-Sales-Gravy-Podcast-Cover.png"/>
                <itunes:duration>532</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Know What High Ticket Sales Prospects Actually Want</itunes:title>
                <title>How to Know What High Ticket Sales Prospects Actually Want</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;&lt;a href=&#34;https://www.linkedin.com/in/creativecapitalist/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Morgan Keim, founder of Ocean Ridge Capital,&lt;/a&gt; raised over $400 million in venture capital before he turned 35. One of his companies alone pulled in over $300 million pre-revenue—convincing pension funds and VCs to invest hundreds of millions in a company that hadn’t made a single dollar yet.&lt;/p&gt;
&lt;p&gt;On a recent Sales Gravy podcast, he broke down exactly how he did it. The surprising truth? It had almost nothing to do with the pitch itself.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;Your single biggest tools in your toolkit are going to be your eyes and ears,&amp;#8221;&lt;/em&gt; Morgan said. &lt;em&gt;&amp;#8220;It&amp;#8217;s about listening and seeing where your prospect is and what they really want. That might be different than the words they use.&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Consider this: only 7% of communication comes from actual words. Another 38% comes from tone, and the remaining 55% shows up in body language and nonverbal cues.&lt;/p&gt;
&lt;p&gt;If you’re in high-ticket sales, you’re probably spending most of your time perfecting that 7%, while missing the other 93% of what your prospect is really telling you.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-you-re-missing-in-every-conversation&#34;&gt;&lt;strong&gt;What You&amp;#8217;re Missing in Every Conversation&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople obsess over crafting the perfect email. They rehearse their pitch until it’s flawless. They tweak their value proposition endlessly. All of that lives in the 7% of communication that comes from words.&lt;/p&gt;
&lt;p&gt;Meanwhile, prospects are giving away everything you need to know through their tone, body language, and the questions they ask—or avoid.&lt;/p&gt;
&lt;p&gt;Morgan learned this quickly when raising capital for a food tech startup. Different investors wanted completely different things, even when they all said they cared about “returns.”&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;One investor cared deeply about sustainability and environmental impact.&lt;/li&gt;
&lt;li&gt;Another focused purely on velocity of capital and exit timelines.&lt;/li&gt;
&lt;li&gt;A third had unusual mandates that weren’t apparent until Morgan listened carefully in person.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;It all comes down to having a real understanding of the emotion that person&amp;#8217;s feeling, the desired state of where they want to be,&amp;#8221;&lt;/em&gt; Morgan explained. &lt;em&gt;&amp;#8220;Living in that reality of who they are and what they want.&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;High-ticket sales often fall apart here. Salespeople treat follow-up like a broadcasting exercise: same message, &lt;a href=&#34;https://salesgravy.com/turn-boring-sales-pitches-into-conversations-that-close/&#34; type=&#34;post&#34; id=&#34;17309&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;same pitch&lt;/a&gt;, same value proposition to everyone because it’s “efficient.”&lt;/p&gt;
&lt;p&gt;Efficiency without effectiveness is wasted motion.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-language-barrier-costing-you-deals&#34;&gt;&lt;strong&gt;The Language Barrier Costing You Deals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;There’s a language of entrepreneurial speak, a language of corporate speak, and a completely different language people use at home. You might communicate seamlessly with colleagues, but explaining your day to your spouse can feel like speaking a foreign language.&lt;/p&gt;
&lt;p&gt;The same disconnect happens between you and your prospects. Most sellers speak “sales language,” while their buyers speak business or personal language. Top salespeople code-switch naturally. They pick up on how prospects talk, the patterns they use, and the words that matter to them—and mirror that style back.&lt;/p&gt;
&lt;p&gt;In high-ticket sales, you’re asking someone to make a significant investment. They need to feel understood before they’ll trust you with that decision.&lt;/p&gt;
&lt;p&gt;Take an HR leader versus a marketing leader in the same organization:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;HR cares about employee retention, engagement, and compliance.&lt;/li&gt;
&lt;li&gt;Marketing focuses on campaign ROI, conversions, and brand lift.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The same pitch to both? One will check out halfway through the first sentence.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-understanding-their-desired-state&#34;&gt;&lt;strong&gt;Understanding Their Desired State&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Make the prospect the hero of the story. Put your ego aside. Stop thinking about your quota. Focus entirely on their desired outcome.&lt;/p&gt;
&lt;p&gt;Morgan never leads with what Ocean Ridge Capital offers. He starts by understanding their situation:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Are they trying to create passive cash flow?&lt;/li&gt;
&lt;li&gt;Looking for tax efficiency after selling a business?&lt;/li&gt;
&lt;li&gt;Building generational wealth for grandchildren?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Each scenario requires completely different emotional framing. A person focused on legacy thinks about family and long-term impact, while a recent entrepreneur selling for eight figures cares about protecting capital and deploying it efficiently. Same product, completely different language. Send the same &lt;a href=&#34;https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/&#34; type=&#34;post&#34; id=&#34;9187&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;follow-up email&lt;/a&gt; to both, and you’re solving the wrong problem for one of them.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-this-changes-your-follow-up-strategy&#34;&gt;&lt;strong&gt;How This Changes Your Follow-Up Strategy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once you realize that 93% of your communication lives outside words, your follow-up strategy has to change. Morgan uses multiple channels:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/video-prospecting&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Video messages&lt;/a&gt;&lt;/strong&gt; let him read facial expressions and body language.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Phone calls&lt;/strong&gt; provide tone, pacing, and emphasis that email strips away.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Handwritten notes&lt;/strong&gt; show he’s willing to slow down in a world that automates everything.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Educational content&lt;/strong&gt; positions him as a resource, not just a seller.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;He runs A/B/C testing across messaging angles because he can’t assume he knows what a prospect wants. When someone doesn’t respond to initial outreach, he shifts to “passive value creation”—delivering insight, education, and context—while still prospecting actively through multiple channels.&lt;/p&gt;
&lt;p&gt;Every touchpoint adds value. Every channel gives a new way to read the prospect, learn their language, and adjust.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-to-do-on-your-very-next-call&#34;&gt;&lt;strong&gt;What to Do on Your Very Next Call&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s your homework. Not next week. Not when you have time. On your &lt;strong&gt;very next sales call&lt;/strong&gt;:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Spend five minutes reading the room before you pitch anything. Notice:
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;When their energy shifts.&lt;/li&gt;
&lt;li&gt;Words they repeat.&lt;/li&gt;
&lt;li&gt;Moments they lean in or check out.&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;Mirror it back. If they say, &lt;em&gt;“We’re building something sustainable,”&lt;/em&gt; don’t respond with, &lt;em&gt;“Our solution drives ROI.”&lt;/em&gt; Stay in their language. Stay in their world.&lt;/li&gt;
&lt;li&gt;Try a different channel. Been emailing for weeks with no response? Pick up the phone. Send a 60-second video. Mail a personalized note.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;The mechanics haven’t changed. You still need multiple touches. But if you ignore tone, body language, and emotional state, you’re having a completely different conversation than your prospect is.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-this-approach-wins&#34;&gt;&lt;strong&gt;Why This Approach Wins&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;High-ticket sales are about human connection more than polished words. Prospects respond to feeling understood, recognized, and respected. The words you say matter far less than how you convey empathy, awareness, and relevance.&lt;/p&gt;
&lt;p&gt;Morgan’s results speak for themselves: reading the unspoken signals and adapting builds trust, shortens sales cycles, and secures investments that others can’t reach.&lt;/p&gt;
&lt;p&gt;High-ticket sales aren’t only about what you say—they’re about what you see. Pay attention, and everything changes.&lt;/p&gt;
&lt;p&gt;–&lt;/p&gt;
&lt;p&gt;Take your follow-up strategy to the next level. Download the &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34;&gt;FREE ACED Buyer Style Playbook &lt;/a&gt;and learn how to read what your prospects really want.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p><a href="https://www.linkedin.com/in/creativecapitalist/" rel="nofollow">Morgan Keim, founder of Ocean Ridge Capital,</a> raised over $400 million in venture capital before he turned 35. One of his companies alone pulled in over $300 million pre-revenue—convincing pension funds and VCs to invest hundreds of millions in a company that hadn’t made a single dollar yet.</p>
<p>On a recent Sales Gravy podcast, he broke down exactly how he did it. The surprising truth? It had almost nothing to do with the pitch itself.</p>
<p><em>“Your single biggest tools in your toolkit are going to be your eyes and ears,”</em> Morgan said. <em>“It’s about listening and seeing where your prospect is and what they really want. That might be different than the words they use.”</em></p>
<p>Consider this: only 7% of communication comes from actual words. Another 38% comes from tone, and the remaining 55% shows up in body language and nonverbal cues.</p>
<p>If you’re in high-ticket sales, you’re probably spending most of your time perfecting that 7%, while missing the other 93% of what your prospect is really telling you.</p>
<h2 id="h-what-you-re-missing-in-every-conversation"><strong>What You’re Missing in Every Conversation</strong></h2>
<p>Most salespeople obsess over crafting the perfect email. They rehearse their pitch until it’s flawless. They tweak their value proposition endlessly. All of that lives in the 7% of communication that comes from words.</p>
<p>Meanwhile, prospects are giving away everything you need to know through their tone, body language, and the questions they ask—or avoid.</p>
<p>Morgan learned this quickly when raising capital for a food tech startup. Different investors wanted completely different things, even when they all said they cared about “returns.”</p>
<ul>
<li>One investor cared deeply about sustainability and environmental impact.</li>
<li>Another focused purely on velocity of capital and exit timelines.</li>
<li>A third had unusual mandates that weren’t apparent until Morgan listened carefully in person.</li>
</ul>
<p><em>“It all comes down to having a real understanding of the emotion that person’s feeling, the desired state of where they want to be,”</em> Morgan explained. <em>“Living in that reality of who they are and what they want.”</em></p>
<p>High-ticket sales often fall apart here. Salespeople treat follow-up like a broadcasting exercise: same message, <a href="https://salesgravy.com/turn-boring-sales-pitches-into-conversations-that-close/" id="17309" rel="nofollow">same pitch</a>, same value proposition to everyone because it’s “efficient.”</p>
<p>Efficiency without effectiveness is wasted motion.</p>
<h2 id="h-the-language-barrier-costing-you-deals"><strong>The Language Barrier Costing You Deals</strong></h2>
<p>There’s a language of entrepreneurial speak, a language of corporate speak, and a completely different language people use at home. You might communicate seamlessly with colleagues, but explaining your day to your spouse can feel like speaking a foreign language.</p>
<p>The same disconnect happens between you and your prospects. Most sellers speak “sales language,” while their buyers speak business or personal language. Top salespeople code-switch naturally. They pick up on how prospects talk, the patterns they use, and the words that matter to them—and mirror that style back.</p>
<p>In high-ticket sales, you’re asking someone to make a significant investment. They need to feel understood before they’ll trust you with that decision.</p>
<p>Take an HR leader versus a marketing leader in the same organization:</p>
<ul>
<li>HR cares about employee retention, engagement, and compliance.</li>
<li>Marketing focuses on campaign ROI, conversions, and brand lift.</li>
</ul>
<p>The same pitch to both? One will check out halfway through the first sentence.</p>
<h2 id="h-understanding-their-desired-state"><strong>Understanding Their Desired State</strong></h2>
<p>Make the prospect the hero of the story. Put your ego aside. Stop thinking about your quota. Focus entirely on their desired outcome.</p>
<p>Morgan never leads with what Ocean Ridge Capital offers. He starts by understanding their situation:</p>
<ul>
<li>Are they trying to create passive cash flow?</li>
<li>Looking for tax efficiency after selling a business?</li>
<li>Building generational wealth for grandchildren?</li>
</ul>
<p>Each scenario requires completely different emotional framing. A person focused on legacy thinks about family and long-term impact, while a recent entrepreneur selling for eight figures cares about protecting capital and deploying it efficiently. Same product, completely different language. Send the same <a href="https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/" id="9187" rel="nofollow">follow-up email</a> to both, and you’re solving the wrong problem for one of them.</p>
<h2 id="h-how-this-changes-your-follow-up-strategy"><strong>How This Changes Your Follow-Up Strategy</strong></h2>
<p>Once you realize that 93% of your communication lives outside words, your follow-up strategy has to change. Morgan uses multiple channels:</p>
<ul>
<li><strong><a href="https://www.salesgravy.university/courses/video-prospecting" rel="nofollow">Video messages</a></strong> let him read facial expressions and body language.</li>
<li><strong>Phone calls</strong> provide tone, pacing, and emphasis that email strips away.</li>
<li><strong>Handwritten notes</strong> show he’s willing to slow down in a world that automates everything.</li>
<li><strong>Educational content</strong> positions him as a resource, not just a seller.</li>
</ul>
<p>He runs A/B/C testing across messaging angles because he can’t assume he knows what a prospect wants. When someone doesn’t respond to initial outreach, he shifts to “passive value creation”—delivering insight, education, and context—while still prospecting actively through multiple channels.</p>
<p>Every touchpoint adds value. Every channel gives a new way to read the prospect, learn their language, and adjust.</p>
<h2 id="h-what-to-do-on-your-very-next-call"><strong>What to Do on Your Very Next Call</strong></h2>
<p>Here’s your homework. Not next week. Not when you have time. On your <strong>very next sales call</strong>:</p>
<ol>
<li>Spend five minutes reading the room before you pitch anything. Notice:
<ul>
<li>When their energy shifts.</li>
<li>Words they repeat.</li>
<li>Moments they lean in or check out.</li>
</ul>
</li>
<li>Mirror it back. If they say, <em>“We’re building something sustainable,”</em> don’t respond with, <em>“Our solution drives ROI.”</em> Stay in their language. Stay in their world.</li>
<li>Try a different channel. Been emailing for weeks with no response? Pick up the phone. Send a 60-second video. Mail a personalized note.</li>
</ol>
<p>The mechanics haven’t changed. You still need multiple touches. But if you ignore tone, body language, and emotional state, you’re having a completely different conversation than your prospect is.</p>
<h2 id="h-why-this-approach-wins"><strong>Why This Approach Wins</strong></h2>
<p>High-ticket sales are about human connection more than polished words. Prospects respond to feeling understood, recognized, and respected. The words you say matter far less than how you convey empathy, awareness, and relevance.</p>
<p>Morgan’s results speak for themselves: reading the unspoken signals and adapting builds trust, shortens sales cycles, and secures investments that others can’t reach.</p>
<p>High-ticket sales aren’t only about what you say—they’re about what you see. Pay attention, and everything changes.</p>
<p>–</p>
<p>Take your follow-up strategy to the next level. Download the <a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">FREE ACED Buyer Style Playbook </a>and learn how to read what your prospects really want.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;&lt;a href=&#34;https://www.linkedin.com/in/creativecapitalist/&#34; rel=&#34;nofollow&#34;&gt;Morgan Keim, founder of Ocean Ridge Capital,&lt;/a&gt; raised over $400 million in venture capital before he turned 35. One of his companies alone pulled in over $300 million pre-revenue—convincing pension funds and VCs to invest hundreds of millions in a company that hadn’t made a single dollar yet.&lt;/p&gt;
&lt;p&gt;On a recent Sales Gravy podcast, he broke down exactly how he did it. The surprising truth? It had almost nothing to do with the pitch itself.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“Your single biggest tools in your toolkit are going to be your eyes and ears,”&lt;/em&gt; Morgan said. &lt;em&gt;“It’s about listening and seeing where your prospect is and what they really want. That might be different than the words they use.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Consider this: only 7% of communication comes from actual words. Another 38% comes from tone, and the remaining 55% shows up in body language and nonverbal cues.&lt;/p&gt;
&lt;p&gt;If you’re in high-ticket sales, you’re probably spending most of your time perfecting that 7%, while missing the other 93% of what your prospect is really telling you.&lt;/p&gt;
&lt;h2 id=&#34;h-what-you-re-missing-in-every-conversation&#34;&gt;&lt;strong&gt;What You’re Missing in Every Conversation&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople obsess over crafting the perfect email. They rehearse their pitch until it’s flawless. They tweak their value proposition endlessly. All of that lives in the 7% of communication that comes from words.&lt;/p&gt;
&lt;p&gt;Meanwhile, prospects are giving away everything you need to know through their tone, body language, and the questions they ask—or avoid.&lt;/p&gt;
&lt;p&gt;Morgan learned this quickly when raising capital for a food tech startup. Different investors wanted completely different things, even when they all said they cared about “returns.”&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;One investor cared deeply about sustainability and environmental impact.&lt;/li&gt;
&lt;li&gt;Another focused purely on velocity of capital and exit timelines.&lt;/li&gt;
&lt;li&gt;A third had unusual mandates that weren’t apparent until Morgan listened carefully in person.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;em&gt;“It all comes down to having a real understanding of the emotion that person’s feeling, the desired state of where they want to be,”&lt;/em&gt; Morgan explained. &lt;em&gt;“Living in that reality of who they are and what they want.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;High-ticket sales often fall apart here. Salespeople treat follow-up like a broadcasting exercise: same message, &lt;a href=&#34;https://salesgravy.com/turn-boring-sales-pitches-into-conversations-that-close/&#34; id=&#34;17309&#34; rel=&#34;nofollow&#34;&gt;same pitch&lt;/a&gt;, same value proposition to everyone because it’s “efficient.”&lt;/p&gt;
&lt;p&gt;Efficiency without effectiveness is wasted motion.&lt;/p&gt;
&lt;h2 id=&#34;h-the-language-barrier-costing-you-deals&#34;&gt;&lt;strong&gt;The Language Barrier Costing You Deals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;There’s a language of entrepreneurial speak, a language of corporate speak, and a completely different language people use at home. You might communicate seamlessly with colleagues, but explaining your day to your spouse can feel like speaking a foreign language.&lt;/p&gt;
&lt;p&gt;The same disconnect happens between you and your prospects. Most sellers speak “sales language,” while their buyers speak business or personal language. Top salespeople code-switch naturally. They pick up on how prospects talk, the patterns they use, and the words that matter to them—and mirror that style back.&lt;/p&gt;
&lt;p&gt;In high-ticket sales, you’re asking someone to make a significant investment. They need to feel understood before they’ll trust you with that decision.&lt;/p&gt;
&lt;p&gt;Take an HR leader versus a marketing leader in the same organization:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;HR cares about employee retention, engagement, and compliance.&lt;/li&gt;
&lt;li&gt;Marketing focuses on campaign ROI, conversions, and brand lift.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The same pitch to both? One will check out halfway through the first sentence.&lt;/p&gt;
&lt;h2 id=&#34;h-understanding-their-desired-state&#34;&gt;&lt;strong&gt;Understanding Their Desired State&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Make the prospect the hero of the story. Put your ego aside. Stop thinking about your quota. Focus entirely on their desired outcome.&lt;/p&gt;
&lt;p&gt;Morgan never leads with what Ocean Ridge Capital offers. He starts by understanding their situation:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Are they trying to create passive cash flow?&lt;/li&gt;
&lt;li&gt;Looking for tax efficiency after selling a business?&lt;/li&gt;
&lt;li&gt;Building generational wealth for grandchildren?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Each scenario requires completely different emotional framing. A person focused on legacy thinks about family and long-term impact, while a recent entrepreneur selling for eight figures cares about protecting capital and deploying it efficiently. Same product, completely different language. Send the same &lt;a href=&#34;https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/&#34; id=&#34;9187&#34; rel=&#34;nofollow&#34;&gt;follow-up email&lt;/a&gt; to both, and you’re solving the wrong problem for one of them.&lt;/p&gt;
&lt;h2 id=&#34;h-how-this-changes-your-follow-up-strategy&#34;&gt;&lt;strong&gt;How This Changes Your Follow-Up Strategy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once you realize that 93% of your communication lives outside words, your follow-up strategy has to change. Morgan uses multiple channels:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/video-prospecting&#34; rel=&#34;nofollow&#34;&gt;Video messages&lt;/a&gt;&lt;/strong&gt; let him read facial expressions and body language.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Phone calls&lt;/strong&gt; provide tone, pacing, and emphasis that email strips away.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Handwritten notes&lt;/strong&gt; show he’s willing to slow down in a world that automates everything.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Educational content&lt;/strong&gt; positions him as a resource, not just a seller.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;He runs A/B/C testing across messaging angles because he can’t assume he knows what a prospect wants. When someone doesn’t respond to initial outreach, he shifts to “passive value creation”—delivering insight, education, and context—while still prospecting actively through multiple channels.&lt;/p&gt;
&lt;p&gt;Every touchpoint adds value. Every channel gives a new way to read the prospect, learn their language, and adjust.&lt;/p&gt;
&lt;h2 id=&#34;h-what-to-do-on-your-very-next-call&#34;&gt;&lt;strong&gt;What to Do on Your Very Next Call&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s your homework. Not next week. Not when you have time. On your &lt;strong&gt;very next sales call&lt;/strong&gt;:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Spend five minutes reading the room before you pitch anything. Notice:
&lt;ul&gt;
&lt;li&gt;When their energy shifts.&lt;/li&gt;
&lt;li&gt;Words they repeat.&lt;/li&gt;
&lt;li&gt;Moments they lean in or check out.&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;Mirror it back. If they say, &lt;em&gt;“We’re building something sustainable,”&lt;/em&gt; don’t respond with, &lt;em&gt;“Our solution drives ROI.”&lt;/em&gt; Stay in their language. Stay in their world.&lt;/li&gt;
&lt;li&gt;Try a different channel. Been emailing for weeks with no response? Pick up the phone. Send a 60-second video. Mail a personalized note.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;The mechanics haven’t changed. You still need multiple touches. But if you ignore tone, body language, and emotional state, you’re having a completely different conversation than your prospect is.&lt;/p&gt;
&lt;h2 id=&#34;h-why-this-approach-wins&#34;&gt;&lt;strong&gt;Why This Approach Wins&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;High-ticket sales are about human connection more than polished words. Prospects respond to feeling understood, recognized, and respected. The words you say matter far less than how you convey empathy, awareness, and relevance.&lt;/p&gt;
&lt;p&gt;Morgan’s results speak for themselves: reading the unspoken signals and adapting builds trust, shortens sales cycles, and secures investments that others can’t reach.&lt;/p&gt;
&lt;p&gt;High-ticket sales aren’t only about what you say—they’re about what you see. Pay attention, and everything changes.&lt;/p&gt;
&lt;p&gt;–&lt;/p&gt;
&lt;p&gt;Take your follow-up strategy to the next level. Download the &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;FREE ACED Buyer Style Playbook &lt;/a&gt;and learn how to read what your prospects really want.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-know-what-high-ticket-sales-prospects-actually-want/</link>
                <pubDate>Thu, 12 Mar 2026 16:35:17 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/eef87dff-babb-4207-aa54-96653848caaf_t-Jr-and-Morgan-Keim-Sales-Gravy-Podcast-Cover.png"/>
                <itunes:duration>2037</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>When Your Product Is a Commodity, You Are the Differentiator (Ask Jeb)</itunes:title>
                <title>When Your Product Is a Commodity, You Are the Differentiator (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that cuts to the heart of what makes sales hard: What do you do when your commodity is identical to every competitor&amp;#8217;s, the buyer knows it, and the only lever they want to pull is price?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the challenge Ash from Chennai, India brought to me on a recent Ask Jeb episode. Ash works as a trader importing textile goods from Asian manufacturers and selling them into Spanish-speaking markets in South America and Spain. No proprietary product. No unique features. Pure commodity, all the way down.&lt;/p&gt;
&lt;p&gt;And yet Ash is holding customers. Getting repeat orders. Building relationships across borders and languages. He just needed a framework to understand why it was working and how to make it work even harder.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-trap-every-commodity-salesperson-falls-into&#34;&gt;The Trap Every Commodity Salesperson Falls Into&lt;/h2&gt;
&lt;p&gt;When everything looks the same, most salespeople default to one of two bad moves: race to the bottom on price, or get paralyzed trying to explain a value they can&amp;#8217;t articulate.&lt;/p&gt;
&lt;p&gt;Here is the brutal truth. Your buyer already knows the product is a commodity. They know they could go direct to the factory and cut you out entirely. They are not confused about that. What they are evaluating is whether the risk and hassle of cutting you out is worth the savings. Your job is to make sure the answer is always no.&lt;/p&gt;
&lt;p&gt;That requires you to stop thinking about what your product does and start thinking about what YOU do.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-three-reasons-customers-keep-buying-from-ash&#34;&gt;Three Reasons Customers Keep Buying From Ash&lt;/h2&gt;
&lt;p&gt;When I asked Ash why his good customers keep coming back, he gave me three answers that every salesperson in a commodity business needs to write down.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You make it easy.&lt;/strong&gt; Ash speaks Spanish. His customers speak Spanish. If they go direct to a Chinese or Vietnamese factory, they face language barriers, cultural friction, and communication breakdowns. Ash eliminates all of that. Business people will pay for less hassle. Time is money, and you are saving them both.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You are someone they like and trust.&lt;/strong&gt; Ash follows up. He wishes customers a happy New Year. He remembers what matters to them. That is not fluff. That is &lt;a href=&#34;https://salesgravy.com/why-building-relationships-in-sales-skyrockets-your-commission/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;relationship equity&lt;/a&gt; that compounds over time. When customers feel like they can trust you, when a familiar voice picks up the phone, they do not want to start over with a stranger.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You reduce financial risk.&lt;/strong&gt; In Ash&amp;#8217;s business, buyers put down a 20% deposit, sometimes a hundred thousand dollars or more, and pay the balance when the container arrives. The nightmare scenario is that container showing up full of the wrong product. Ash&amp;#8217;s company has been operating for over 20 years. They do what they say they are going to do. That longevity is not just a stat. It is a security blanket.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-the-micro-story&#34;&gt;The Power of the Micro Story&lt;/h2&gt;
&lt;p&gt;Knowing your value is half the battle. Being able to articulate it when a buyer pushes back on price is the other half.&lt;/p&gt;
&lt;p&gt;Here is what I told Ash: You need &lt;a href=&#34;https://salesgravy.com/selling-with-stories/&#34;&gt;stories&lt;/a&gt;. Not case studies. Not bullet points. Short, vivid, real stories that make the risk of cutting you out feel tangible.&lt;/p&gt;
&lt;p&gt;Something like this: &amp;#8220;I get it. You could go directly to the factory and save ten percent. Some of my customers tried that before working with me. One of them got a container full of product that was not what they ordered. It cost them more than they saved, and they had no one local, no one they trusted, to help them fix it. That is why they work with me now.&amp;#8221;&lt;/p&gt;
&lt;p&gt;That story is doing three things at once. It validates the buyer&amp;#8217;s instinct to compare prices. It quantifies the real cost of the cheaper alternative. And it positions you as the solution to a problem they have not had yet but definitely do not want.&lt;/p&gt;
&lt;p&gt;If you are newer to sales and do not have your own stories yet, go talk to your senior teammates. Read industry articles. Find examples of what goes wrong when buyers skip the middleman. Then make those stories part of your standard value conversation.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-not-every-buyer-is-your-buyer&#34;&gt;Not Every Buyer Is Your Buyer&lt;/h2&gt;
&lt;p&gt;This is the part that stings a little, but it is important. Some buyers are going to push back on your margins until the conversation goes nowhere. They will tell you the price they need, and if you cannot hit it, they will walk. That is okay.&lt;/p&gt;
&lt;p&gt;What they are telling you is that they do not value what you bring to the table. They want the cheapest option, and that is a legitimate business decision. They are just not your customer.&lt;/p&gt;
&lt;p&gt;Your job is not to convert every skeptic. Your job is to &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;keep your pipeline full&lt;/a&gt; and find the buyers who genuinely value ease, safety, and responsiveness. Those are the ones who become long-term accounts. Those are the ones who, two or three years in, cannot imagine buying from anyone else.&lt;/p&gt;
&lt;p&gt;Ash is already doing this well. He has visited customers in Mexico, Colombia, and Spain. He has done office meetings and factory tours. When a customer says yes to a visit, they are telling you something: you matter to us. That is what I call an engagement test, and Ash is passing it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-value-packaged-simply&#34;&gt;Your Value, Packaged Simply&lt;/h2&gt;
&lt;p&gt;In commodity sales, your pitch does not need to be complicated. It needs to be consistent. Here is how I would frame it every time a buyer pushes back:&lt;/p&gt;
&lt;p&gt;I make this easy for you. I am responsive. And your money is safe with me.&lt;/p&gt;
&lt;p&gt;Then back each of those up with a story.&lt;/p&gt;
&lt;p&gt;That is the whole game. Not features. Not specs. You.&lt;/p&gt;
&lt;p&gt;When you are tired and ready to wrap up the day, remember this: the prospecting you do today pays you for the next three months. Pick up the phone and make one more call. The buyers who value what you do are out there. Go find them.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;&lt;strong&gt;Want to take this to the next level in person?&lt;/strong&gt;&amp;#160;Join Sales Gravy at one of our live events, where we work with sales professionals and leaders to build the skills, mindset, and habits that drive elite performance. See all upcoming events at&amp;#160;&lt;a href=&#34;https://salesgravy.com/live&#34;&gt;salesgravy.com/live&lt;/a&gt;.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that cuts to the heart of what makes sales hard: What do you do when your commodity is identical to every competitor’s, the buyer knows it, and the only lever they want to pull is price?</p>
<p>That’s the challenge Ash from Chennai, India brought to me on a recent Ask Jeb episode. Ash works as a trader importing textile goods from Asian manufacturers and selling them into Spanish-speaking markets in South America and Spain. No proprietary product. No unique features. Pure commodity, all the way down.</p>
<p>And yet Ash is holding customers. Getting repeat orders. Building relationships across borders and languages. He just needed a framework to understand why it was working and how to make it work even harder.</p>
<h2 id="h-the-trap-every-commodity-salesperson-falls-into">The Trap Every Commodity Salesperson Falls Into</h2>
<p>When everything looks the same, most salespeople default to one of two bad moves: race to the bottom on price, or get paralyzed trying to explain a value they can’t articulate.</p>
<p>Here is the brutal truth. Your buyer already knows the product is a commodity. They know they could go direct to the factory and cut you out entirely. They are not confused about that. What they are evaluating is whether the risk and hassle of cutting you out is worth the savings. Your job is to make sure the answer is always no.</p>
<p>That requires you to stop thinking about what your product does and start thinking about what YOU do.</p>
<h2 id="h-three-reasons-customers-keep-buying-from-ash">Three Reasons Customers Keep Buying From Ash</h2>
<p>When I asked Ash why his good customers keep coming back, he gave me three answers that every salesperson in a commodity business needs to write down.</p>
<p><strong>You make it easy.</strong> Ash speaks Spanish. His customers speak Spanish. If they go direct to a Chinese or Vietnamese factory, they face language barriers, cultural friction, and communication breakdowns. Ash eliminates all of that. Business people will pay for less hassle. Time is money, and you are saving them both.</p>
<p><strong>You are someone they like and trust.</strong> Ash follows up. He wishes customers a happy New Year. He remembers what matters to them. That is not fluff. That is <a href="https://salesgravy.com/why-building-relationships-in-sales-skyrockets-your-commission/" rel="nofollow">relationship equity</a> that compounds over time. When customers feel like they can trust you, when a familiar voice picks up the phone, they do not want to start over with a stranger.</p>
<p><strong>You reduce financial risk.</strong> In Ash’s business, buyers put down a 20% deposit, sometimes a hundred thousand dollars or more, and pay the balance when the container arrives. The nightmare scenario is that container showing up full of the wrong product. Ash’s company has been operating for over 20 years. They do what they say they are going to do. That longevity is not just a stat. It is a security blanket.</p>
<h2 id="h-the-power-of-the-micro-story">The Power of the Micro Story</h2>
<p>Knowing your value is half the battle. Being able to articulate it when a buyer pushes back on price is the other half.</p>
<p>Here is what I told Ash: You need <a href="https://salesgravy.com/selling-with-stories/" rel="nofollow">stories</a>. Not case studies. Not bullet points. Short, vivid, real stories that make the risk of cutting you out feel tangible.</p>
<p>Something like this: “I get it. You could go directly to the factory and save ten percent. Some of my customers tried that before working with me. One of them got a container full of product that was not what they ordered. It cost them more than they saved, and they had no one local, no one they trusted, to help them fix it. That is why they work with me now.”</p>
<p>That story is doing three things at once. It validates the buyer’s instinct to compare prices. It quantifies the real cost of the cheaper alternative. And it positions you as the solution to a problem they have not had yet but definitely do not want.</p>
<p>If you are newer to sales and do not have your own stories yet, go talk to your senior teammates. Read industry articles. Find examples of what goes wrong when buyers skip the middleman. Then make those stories part of your standard value conversation.</p>
<h2 id="h-not-every-buyer-is-your-buyer">Not Every Buyer Is Your Buyer</h2>
<p>This is the part that stings a little, but it is important. Some buyers are going to push back on your margins until the conversation goes nowhere. They will tell you the price they need, and if you cannot hit it, they will walk. That is okay.</p>
<p>What they are telling you is that they do not value what you bring to the table. They want the cheapest option, and that is a legitimate business decision. They are just not your customer.</p>
<p>Your job is not to convert every skeptic. Your job is to <a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">keep your pipeline full</a> and find the buyers who genuinely value ease, safety, and responsiveness. Those are the ones who become long-term accounts. Those are the ones who, two or three years in, cannot imagine buying from anyone else.</p>
<p>Ash is already doing this well. He has visited customers in Mexico, Colombia, and Spain. He has done office meetings and factory tours. When a customer says yes to a visit, they are telling you something: you matter to us. That is what I call an engagement test, and Ash is passing it.</p>
<h2 id="h-your-value-packaged-simply">Your Value, Packaged Simply</h2>
<p>In commodity sales, your pitch does not need to be complicated. It needs to be consistent. Here is how I would frame it every time a buyer pushes back:</p>
<p>I make this easy for you. I am responsive. And your money is safe with me.</p>
<p>Then back each of those up with a story.</p>
<p>That is the whole game. Not features. Not specs. You.</p>
<p>When you are tired and ready to wrap up the day, remember this: the prospecting you do today pays you for the next three months. Pick up the phone and make one more call. The buyers who value what you do are out there. Go find them.</p>
<hr/>
<p><strong>Want to take this to the next level in person?</strong> Join Sales Gravy at one of our live events, where we work with sales professionals and leaders to build the skills, mindset, and habits that drive elite performance. See all upcoming events at <a href="https://salesgravy.com/live" rel="nofollow">salesgravy.com/live</a>.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that cuts to the heart of what makes sales hard: What do you do when your commodity is identical to every competitor’s, the buyer knows it, and the only lever they want to pull is price?&lt;/p&gt;
&lt;p&gt;That’s the challenge Ash from Chennai, India brought to me on a recent Ask Jeb episode. Ash works as a trader importing textile goods from Asian manufacturers and selling them into Spanish-speaking markets in South America and Spain. No proprietary product. No unique features. Pure commodity, all the way down.&lt;/p&gt;
&lt;p&gt;And yet Ash is holding customers. Getting repeat orders. Building relationships across borders and languages. He just needed a framework to understand why it was working and how to make it work even harder.&lt;/p&gt;
&lt;h2 id=&#34;h-the-trap-every-commodity-salesperson-falls-into&#34;&gt;The Trap Every Commodity Salesperson Falls Into&lt;/h2&gt;
&lt;p&gt;When everything looks the same, most salespeople default to one of two bad moves: race to the bottom on price, or get paralyzed trying to explain a value they can’t articulate.&lt;/p&gt;
&lt;p&gt;Here is the brutal truth. Your buyer already knows the product is a commodity. They know they could go direct to the factory and cut you out entirely. They are not confused about that. What they are evaluating is whether the risk and hassle of cutting you out is worth the savings. Your job is to make sure the answer is always no.&lt;/p&gt;
&lt;p&gt;That requires you to stop thinking about what your product does and start thinking about what YOU do.&lt;/p&gt;
&lt;h2 id=&#34;h-three-reasons-customers-keep-buying-from-ash&#34;&gt;Three Reasons Customers Keep Buying From Ash&lt;/h2&gt;
&lt;p&gt;When I asked Ash why his good customers keep coming back, he gave me three answers that every salesperson in a commodity business needs to write down.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You make it easy.&lt;/strong&gt; Ash speaks Spanish. His customers speak Spanish. If they go direct to a Chinese or Vietnamese factory, they face language barriers, cultural friction, and communication breakdowns. Ash eliminates all of that. Business people will pay for less hassle. Time is money, and you are saving them both.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You are someone they like and trust.&lt;/strong&gt; Ash follows up. He wishes customers a happy New Year. He remembers what matters to them. That is not fluff. That is &lt;a href=&#34;https://salesgravy.com/why-building-relationships-in-sales-skyrockets-your-commission/&#34; rel=&#34;nofollow&#34;&gt;relationship equity&lt;/a&gt; that compounds over time. When customers feel like they can trust you, when a familiar voice picks up the phone, they do not want to start over with a stranger.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You reduce financial risk.&lt;/strong&gt; In Ash’s business, buyers put down a 20% deposit, sometimes a hundred thousand dollars or more, and pay the balance when the container arrives. The nightmare scenario is that container showing up full of the wrong product. Ash’s company has been operating for over 20 years. They do what they say they are going to do. That longevity is not just a stat. It is a security blanket.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-the-micro-story&#34;&gt;The Power of the Micro Story&lt;/h2&gt;
&lt;p&gt;Knowing your value is half the battle. Being able to articulate it when a buyer pushes back on price is the other half.&lt;/p&gt;
&lt;p&gt;Here is what I told Ash: You need &lt;a href=&#34;https://salesgravy.com/selling-with-stories/&#34; rel=&#34;nofollow&#34;&gt;stories&lt;/a&gt;. Not case studies. Not bullet points. Short, vivid, real stories that make the risk of cutting you out feel tangible.&lt;/p&gt;
&lt;p&gt;Something like this: “I get it. You could go directly to the factory and save ten percent. Some of my customers tried that before working with me. One of them got a container full of product that was not what they ordered. It cost them more than they saved, and they had no one local, no one they trusted, to help them fix it. That is why they work with me now.”&lt;/p&gt;
&lt;p&gt;That story is doing three things at once. It validates the buyer’s instinct to compare prices. It quantifies the real cost of the cheaper alternative. And it positions you as the solution to a problem they have not had yet but definitely do not want.&lt;/p&gt;
&lt;p&gt;If you are newer to sales and do not have your own stories yet, go talk to your senior teammates. Read industry articles. Find examples of what goes wrong when buyers skip the middleman. Then make those stories part of your standard value conversation.&lt;/p&gt;
&lt;h2 id=&#34;h-not-every-buyer-is-your-buyer&#34;&gt;Not Every Buyer Is Your Buyer&lt;/h2&gt;
&lt;p&gt;This is the part that stings a little, but it is important. Some buyers are going to push back on your margins until the conversation goes nowhere. They will tell you the price they need, and if you cannot hit it, they will walk. That is okay.&lt;/p&gt;
&lt;p&gt;What they are telling you is that they do not value what you bring to the table. They want the cheapest option, and that is a legitimate business decision. They are just not your customer.&lt;/p&gt;
&lt;p&gt;Your job is not to convert every skeptic. Your job is to &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;keep your pipeline full&lt;/a&gt; and find the buyers who genuinely value ease, safety, and responsiveness. Those are the ones who become long-term accounts. Those are the ones who, two or three years in, cannot imagine buying from anyone else.&lt;/p&gt;
&lt;p&gt;Ash is already doing this well. He has visited customers in Mexico, Colombia, and Spain. He has done office meetings and factory tours. When a customer says yes to a visit, they are telling you something: you matter to us. That is what I call an engagement test, and Ash is passing it.&lt;/p&gt;
&lt;h2 id=&#34;h-your-value-packaged-simply&#34;&gt;Your Value, Packaged Simply&lt;/h2&gt;
&lt;p&gt;In commodity sales, your pitch does not need to be complicated. It needs to be consistent. Here is how I would frame it every time a buyer pushes back:&lt;/p&gt;
&lt;p&gt;I make this easy for you. I am responsive. And your money is safe with me.&lt;/p&gt;
&lt;p&gt;Then back each of those up with a story.&lt;/p&gt;
&lt;p&gt;That is the whole game. Not features. Not specs. You.&lt;/p&gt;
&lt;p&gt;When you are tired and ready to wrap up the day, remember this: the prospecting you do today pays you for the next three months. Pick up the phone and make one more call. The buyers who value what you do are out there. Go find them.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;&lt;strong&gt;Want to take this to the next level in person?&lt;/strong&gt; Join Sales Gravy at one of our live events, where we work with sales professionals and leaders to build the skills, mindset, and habits that drive elite performance. See all upcoming events at &lt;a href=&#34;https://salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/live&lt;/a&gt;.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/when-your-product-is-a-commodity-you-are-the-differentiator-ask-jeb/</link>
                <pubDate>Tue, 10 Mar 2026 16:15:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/24480c13-f48c-4f0c-9ced-811f092d636e__sales_people_buy_you_podcast_thumbnail-scaled.png"/>
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                <itunes:title>Why Grind Without Tenacity is Not Enough to Hit Quota (Money Monday)</itunes:title>
                <title>Why Grind Without Tenacity is Not Enough to Hit Quota (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;You&amp;#8217;ve heard people say, &amp;#8220;Sales is a grind.&amp;#8221;&lt;/p&gt;
&lt;p&gt;And they&amp;#8217;re right. Sales requires relentless effort. You&amp;#8217;ve got to make the calls, run the process, deal with internal roadblocks, handle piles of rejection, and show up every day with a smile on your face, ready to do it all over again.&lt;/p&gt;
&lt;p&gt;But the dirty little secret is that plenty of salespeople push through the grind day after day and still don&amp;#8217;t seem to get ahead. They put in the effort and work hard, but get nowhere. All grind, but little progress.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Here&amp;#8217;s the truth they don&amp;#8217;t always tell you:&lt;/strong&gt; You can grind yourself into the ground and still fail if you don&amp;#8217;t have the right mindset and belief system underpinning that effort.&lt;/p&gt;
&lt;p&gt;To keep it real, I&amp;#8217;m the person who shouts from the rooftops that you&amp;#8217;ve got to &amp;#8220;grind to shine.&amp;#8221; I say that in my book &lt;em&gt;&lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I/ref=tmm_kin_swatch_0&#34; type=&#34;link&#34; id=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I/ref=tmm_kin_swatch_0&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Fanatical Prospecting&lt;/a&gt;&lt;/em&gt;. It&amp;#8217;s printed on coffee mugs. I love that mantra because it&amp;#8217;s about doing the things other people are unwilling to do.&lt;/p&gt;
&lt;p&gt;But raw grind isn&amp;#8217;t always enough. Sometimes, we need to pair grinding it out with tenacity.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-tenacity-is-a-sustainable-sales-trait&#34;&gt;Tenacity is a Sustainable Sales Trait&lt;/h2&gt;
&lt;p&gt;In sales, tenacity is a more sustainable trait than raw grind or pure persistence because tenacity combines persistent determination with process certainty and strategy.&lt;/p&gt;
&lt;p&gt;Grind is about doing the daily, repetitive, rejection-dense work required for success, but it can quickly lead to frustration and burnout when it isn’t paired with enduring faith that the hard work is going to pay off.&amp;#160;&lt;/p&gt;
&lt;p&gt;Tenacity, on the other hand, is grinding combined with the absolute certainty that what you expect to happen is eventually going to happen.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the difference between the rep who grinds hard for a quarter, feels that they are getting nowhere, and burns out because they&amp;#8217;re not seeing results, and the sales professional who consistently runs the &lt;a href=&#34;https://salesgravy.com/consulting/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/consulting/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales playbook&lt;/a&gt;, without immediate evidence that it&amp;#8217;s working, because they have faith that the process will eventually produce their desired outcomes.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-uncertainty-causes-you-to-constantly-change-your-approach&#34;&gt;Uncertainty Causes You to Constantly Change Your Approach&lt;/h2&gt;
&lt;p&gt;One big problem with grinding without certainty is that when results don&amp;#8217;t show up on your impatient timeline, you start changing everything.&lt;/p&gt;
&lt;p&gt;You make &lt;a href=&#34;https://salesgravy.com/hunters-vs-farmers-why-your-sales-team-stopped-prospecting-ask-jeb/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/hunters-vs-farmers-why-your-sales-team-stopped-prospecting-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;100 calls&lt;/a&gt; this week using one approach. Next week, you try a different script. The week after that, you switch your targeting. Then you read an article about social selling and abandon cold calling altogether.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re working hard, but you&amp;#8217;re also second-guessing every move. You change your &lt;a href=&#34;https://salesgravy.com/strategies-for-mastering-sales-messaging-dr-jim-karrh/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/strategies-for-mastering-sales-messaging-dr-jim-karrh/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;messaging&lt;/a&gt; before you&amp;#8217;ve run it long enough to know if it works. You abandon techniques after a handful of attempts. You skip or change steps in your company&amp;#8217;s sales process after a couple of deals don’t go your way. &lt;/p&gt;
&lt;p&gt;When you put in massive effort, but spread that effort across ten different approaches instead of trusting the proven process and playbook long enough to let it produce results, you end up in an exhausting, demoralizing quagmire of chaos and eventually give up.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-true-meaning-of-process-certainty&#34;&gt;The True Meaning of Process Certainty&lt;/h2&gt;
&lt;p&gt;When I say &amp;#8220;certainty,&amp;#8221; I&amp;#8217;m not talking about positive thinking or affirmations or manifestation or any of that rah-rah motivational stuff.&lt;/p&gt;
&lt;p&gt;Certainty in sales means knowing—not hoping, but knowing—that if you do the right things the right way for long enough, the outcomes are inevitable. That you get the Sales Gravy.&amp;#160;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s what allows tenacious salespeople to keep grinding when others quit. They&amp;#8217;re not grinding on blind faith. They&amp;#8217;re grinding on proven evidence that the process works.&amp;#160;&lt;/p&gt;
&lt;p&gt;For example, in &lt;em&gt;Fanatical Prospecting,&lt;/em&gt; I explain the 30 Day Rule, which states that the prospecting you do in any given 30 days tends to pay off over the next 90 days. &lt;/p&gt;
&lt;p&gt;The 30-day rule is always in play. It is proven. It is truth. But you’ll never see it work if your prospecting is sporadic rather than consistently executed every single day. &lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-three-types-of-certainty-that-power-the-tenacity-engine&#34;&gt;The Three Types of Certainty that Power the Tenacity Engine&lt;/h2&gt;
&lt;p&gt;If you want to develop real tenacity—the kind that sustains you through tough markets, rough quarters, and slumps—you need to build certainty in three core areas.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-1-certainty-in-your-value&#34;&gt;1. Certainty in Your Value&lt;/h3&gt;
&lt;p&gt;You need conviction that what you&amp;#8217;re selling genuinely improves your customers’ businesses in a meaningful way.&lt;/p&gt;
&lt;p&gt;When you have that certainty, something shifts. You stop feeling like you&amp;#8217;re bothering people or being pushy and start feeling like you are helping them. That you belong there.&amp;#160;&lt;/p&gt;
&lt;p&gt;And buyers can feel this difference. They sense and respond to your &lt;a href=&#34;https://salesgravy.com/why-sales-confidence-disappears-and-what-actually-brings-it-back-ask-jeb/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/why-sales-confidence-disappears-and-what-actually-brings-it-back-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;confidence&lt;/a&gt;, enthusiasm, and passion for helping them. Which gives you even more certainty.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-2-certainty-in-your-process&#34;&gt;2. Certainty in Your Process&lt;/h3&gt;
&lt;p&gt;You need confidence that your sales process and playbook actually work. &lt;/p&gt;
&lt;p&gt;Most sellers have been provided a proven, repeatable approach to building pipeline, qualifying opportunities, running discovery, handling objections, building consensus, negotiating, and closing business. &lt;/p&gt;
&lt;p&gt;If you don’t have a process, read or listen to my books &lt;em&gt;Fanatical Prospecting&lt;/em&gt;, &lt;em&gt;The LinkedIn Edge&lt;/em&gt;, &lt;em&gt;Sales EQ&lt;/em&gt;, &lt;em&gt;Objections&lt;/em&gt;, &lt;em&gt;Virtual Selling&lt;/em&gt;, and &lt;em&gt;Inked&lt;/em&gt;. Collectively, these books give you a powerful playbook for success.&amp;#160;&lt;/p&gt;
&lt;p&gt;But regardless of whether you get your playbook from your company or me, believing that it will work for you is a choice and mindset that only you can step into. &lt;/p&gt;
&lt;p&gt;If you are constantly second-guessing the process every time things don’t work out the way you want them to, you are doomed to frustration and failure. You’ll be a slave to flavor-of-the-day thinking and winging it from call to call and situation to situation.&lt;/p&gt;
&lt;p&gt;But when you trust the process, you’ll be steady, consistent, and confident. And you’ll relax because you know that you won’t win every time, no one does, but over time, because your process is proven, win probability is in your favor. &lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-3-certainty-in-probability&#34;&gt;3. Certainty in Probability&lt;/h3&gt;
&lt;p&gt;This is the big one. You need certainty that the math works in your favor over time.&lt;/p&gt;
&lt;p&gt;The simple truth is that sales is a numbers game played with human emotions. Not every call will book a meeting. Not every meeting will turn into an opportunity. Not every opportunity will close.&lt;/p&gt;
&lt;p&gt;But if you control the inputs—activity level, message quality, process execution—the outputs become predictable and win probability bends in your favor.&amp;#160;&lt;/p&gt;
&lt;p&gt;Ultra-high performers understand this at a bone-deep level. They know their numbers and conversion rates. This gives them certainty that the statistics are working in their favor.&amp;#160;&lt;/p&gt;
&lt;p&gt;On the other hand, the reps who are winging it are sky high when something goes well and in the dumps when things don’t—without knowing what they did in either situation to affect the outcome. And it is on this emotional roller coaster where they eventually burn out and quit.&amp;#160;&lt;/p&gt;
&lt;p&gt;Top performers never board this emotional roller coaster because they&amp;#8217;re anchored to math, not mood.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-transform-sales-grind-into-certainty-fueled-tenacity&#34;&gt;How to Transform Sales Grind into Certainty-Fueled Tenacity&lt;/h2&gt;
&lt;p&gt;Maybe you&amp;#8217;re thinking, &amp;#8220;Jeb, this all sounds great, but how do I build this certainty that you speak of?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Fair question. Here are four ways:&amp;#160;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-track-process-metrics-not-just-outcomes&#34;&gt;Track Process Metrics, Not Just Outcomes&lt;/h3&gt;
&lt;p&gt;If you only measure outcomes—meetings set, deals closed, revenue generated—you&amp;#8217;re going to struggle with certainty during the lag time between the grind and results.&lt;/p&gt;
&lt;p&gt;So instead, track the inputs like calls, conversation ratios, meetings, next step advances, or proposals delivered.&lt;/p&gt;
&lt;p&gt;When you measure the right activities, you can see progress and celebrate small wins even when results aren’t there yet. This builds certainty that the process is working, which sustains your effort through the gap.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-practice-until-you-don-t-have-to-think&#34;&gt;Practice Until You Don&amp;#8217;t Have to Think&lt;/h3&gt;
&lt;p&gt;Competence begets certainty. Competence comes from practice and repetition.&lt;/p&gt;
&lt;p&gt;Role-play your cold calls. Rehearse your discovery questions. Murder-board your presentations. Practice, practice, practice your sales story, messaging, and handling objections. Record yourself doing it and watch it back.&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;ve practiced something until it is pure muscle memory, you don&amp;#8217;t get nervous when it matters. You don&amp;#8217;t freeze up or get embarrassed when you fumble. You execute with relaxed confidence.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-emotionally-detach-from-individual-deals&#34;&gt;Emotionally Detach from Individual Deals&lt;/h3&gt;
&lt;p&gt;The fastest way to lose certainty is to attach your identity to one opportunity.&lt;/p&gt;
&lt;p&gt;Tenacious sellers want to win every deal, but they don&amp;#8217;t need to win every deal to feel okay about themselves. They treat each opportunity like one at-bat in a long season.&lt;/p&gt;
&lt;p&gt;Emotional detachment isn&amp;#8217;t indifference. It&amp;#8217;s a form of professionalism. It&amp;#8217;s caring about the outcome without being controlled by it.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-install-a-mental-script-for-rejection&#34;&gt;Install a Mental Script for Rejection&lt;/h3&gt;
&lt;p&gt;When you get rejected, it hurts, and your brain immediately tries to explain why. When you are in pain, it is super easy to default to stories that weaken your mindset and belief system. You say things to yourself like, &amp;#8220;I&amp;#8217;m not good at this or this isn’t working.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Tenacious sellers consciously replace that story with self-talk that maintains certainty. &amp;#8220;Not now isn&amp;#8217;t never.” “This is part of the math.” My inputs are correct, I executed my process, but this just wasn’t the right time for this buyer.”&lt;/p&gt;
&lt;p&gt;This is how top salespeople think because they know that the greatest threat to tenacity isn&amp;#8217;t the rejection, it&amp;#8217;s the &lt;a href=&#34;https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;meaning you assign to the rejection&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;Grinding Without Certainty is Just Another Form of Suffering&lt;/h2&gt;
&lt;p&gt;Sales will always be a grind. The calls don&amp;#8217;t make themselves. The pipeline doesn&amp;#8217;t fill itself. The deals don&amp;#8217;t close themselves.&lt;/p&gt;
&lt;p&gt;But grinding without certainty is just another form of suffering. It&amp;#8217;s unsustainable. Eventually, you get frustrated, burn out, and give up.&lt;/p&gt;
&lt;p&gt;Certainty doesn&amp;#8217;t eliminate the hard work, but it does make the hard work sustainable.&lt;/p&gt;
&lt;p&gt;So if you&amp;#8217;re grinding right now and not seeing the results you want, don&amp;#8217;t just grind harder. Build certainty.&lt;/p&gt;
&lt;p&gt;Get clear on the value you deliver. Trust your process. Know your numbers. Track the inputs. Practice your craft.&amp;#160;&lt;/p&gt;
&lt;p&gt;Because tenacity isn&amp;#8217;t about being tougher than everyone else. It&amp;#8217;s about being certain enough to keep going when everyone else quits.&lt;/p&gt;
&lt;p&gt;And remember, when you are tired, worn down, and feel like you can&amp;#8217;t take another objection, when all you want to do is quit and go home, always stop and make one more call. Because that one more call is the ultimate demonstration of your trust in the process.&lt;/p&gt;
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                <description><![CDATA[<p>You’ve heard people say, “Sales is a grind.”</p>
<p>And they’re right. Sales requires relentless effort. You’ve got to make the calls, run the process, deal with internal roadblocks, handle piles of rejection, and show up every day with a smile on your face, ready to do it all over again.</p>
<p>But the dirty little secret is that plenty of salespeople push through the grind day after day and still don’t seem to get ahead. They put in the effort and work hard, but get nowhere. All grind, but little progress.</p>
<p><strong>Here’s the truth they don’t always tell you:</strong> You can grind yourself into the ground and still fail if you don’t have the right mindset and belief system underpinning that effort.</p>
<p>To keep it real, I’m the person who shouts from the rooftops that you’ve got to “grind to shine.” I say that in my book <em><a href="https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I/ref=tmm_kin_swatch_0" id="https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I/ref=tmm_kin_swatch_0" rel="nofollow">Fanatical Prospecting</a></em>. It’s printed on coffee mugs. I love that mantra because it’s about doing the things other people are unwilling to do.</p>
<p>But raw grind isn’t always enough. Sometimes, we need to pair grinding it out with tenacity.</p>
<h2 id="h-tenacity-is-a-sustainable-sales-trait">Tenacity is a Sustainable Sales Trait</h2>
<p>In sales, tenacity is a more sustainable trait than raw grind or pure persistence because tenacity combines persistent determination with process certainty and strategy.</p>
<p>Grind is about doing the daily, repetitive, rejection-dense work required for success, but it can quickly lead to frustration and burnout when it isn’t paired with enduring faith that the hard work is going to pay off. </p>
<p>Tenacity, on the other hand, is grinding combined with the absolute certainty that what you expect to happen is eventually going to happen.</p>
<p>That’s the difference between the rep who grinds hard for a quarter, feels that they are getting nowhere, and burns out because they’re not seeing results, and the sales professional who consistently runs the <a href="https://salesgravy.com/consulting/" id="https://salesgravy.com/consulting/" rel="nofollow">sales playbook</a>, without immediate evidence that it’s working, because they have faith that the process will eventually produce their desired outcomes.</p>
<h2 id="h-uncertainty-causes-you-to-constantly-change-your-approach">Uncertainty Causes You to Constantly Change Your Approach</h2>
<p>One big problem with grinding without certainty is that when results don’t show up on your impatient timeline, you start changing everything.</p>
<p>You make <a href="https://salesgravy.com/hunters-vs-farmers-why-your-sales-team-stopped-prospecting-ask-jeb/" id="https://salesgravy.com/hunters-vs-farmers-why-your-sales-team-stopped-prospecting-ask-jeb/" rel="nofollow">100 calls</a> this week using one approach. Next week, you try a different script. The week after that, you switch your targeting. Then you read an article about social selling and abandon cold calling altogether.</p>
<p>You’re working hard, but you’re also second-guessing every move. You change your <a href="https://salesgravy.com/strategies-for-mastering-sales-messaging-dr-jim-karrh/" id="https://salesgravy.com/strategies-for-mastering-sales-messaging-dr-jim-karrh/" rel="nofollow">messaging</a> before you’ve run it long enough to know if it works. You abandon techniques after a handful of attempts. You skip or change steps in your company’s sales process after a couple of deals don’t go your way. </p>
<p>When you put in massive effort, but spread that effort across ten different approaches instead of trusting the proven process and playbook long enough to let it produce results, you end up in an exhausting, demoralizing quagmire of chaos and eventually give up. </p>
<h2 id="h-the-true-meaning-of-process-certainty">The True Meaning of Process Certainty</h2>
<p>When I say “certainty,” I’m not talking about positive thinking or affirmations or manifestation or any of that rah-rah motivational stuff.</p>
<p>Certainty in sales means knowing—not hoping, but knowing—that if you do the right things the right way for long enough, the outcomes are inevitable. That you get the Sales Gravy. </p>
<p>That’s what allows tenacious salespeople to keep grinding when others quit. They’re not grinding on blind faith. They’re grinding on proven evidence that the process works. </p>
<p>For example, in <em>Fanatical Prospecting,</em> I explain the 30 Day Rule, which states that the prospecting you do in any given 30 days tends to pay off over the next 90 days. </p>
<p>The 30-day rule is always in play. It is proven. It is truth. But you’ll never see it work if your prospecting is sporadic rather than consistently executed every single day. </p>
<h2 id="h-the-three-types-of-certainty-that-power-the-tenacity-engine">The Three Types of Certainty that Power the Tenacity Engine</h2>
<p>If you want to develop real tenacity—the kind that sustains you through tough markets, rough quarters, and slumps—you need to build certainty in three core areas.</p>
<h3 id="h-1-certainty-in-your-value">1. Certainty in Your Value</h3>
<p>You need conviction that what you’re selling genuinely improves your customers’ businesses in a meaningful way.</p>
<p>When you have that certainty, something shifts. You stop feeling like you’re bothering people or being pushy and start feeling like you are helping them. That you belong there. </p>
<p>And buyers can feel this difference. They sense and respond to your <a href="https://salesgravy.com/why-sales-confidence-disappears-and-what-actually-brings-it-back-ask-jeb/" id="https://salesgravy.com/why-sales-confidence-disappears-and-what-actually-brings-it-back-ask-jeb/" rel="nofollow">confidence</a>, enthusiasm, and passion for helping them. Which gives you even more certainty.</p>
<h3 id="h-2-certainty-in-your-process">2. Certainty in Your Process</h3>
<p>You need confidence that your sales process and playbook actually work. </p>
<p>Most sellers have been provided a proven, repeatable approach to building pipeline, qualifying opportunities, running discovery, handling objections, building consensus, negotiating, and closing business. </p>
<p>If you don’t have a process, read or listen to my books <em>Fanatical Prospecting</em>, <em>The LinkedIn Edge</em>, <em>Sales EQ</em>, <em>Objections</em>, <em>Virtual Selling</em>, and <em>Inked</em>. Collectively, these books give you a powerful playbook for success. </p>
<p>But regardless of whether you get your playbook from your company or me, believing that it will work for you is a choice and mindset that only you can step into. </p>
<p>If you are constantly second-guessing the process every time things don’t work out the way you want them to, you are doomed to frustration and failure. You’ll be a slave to flavor-of-the-day thinking and winging it from call to call and situation to situation.</p>
<p>But when you trust the process, you’ll be steady, consistent, and confident. And you’ll relax because you know that you won’t win every time, no one does, but over time, because your process is proven, win probability is in your favor. </p>
<h3 id="h-3-certainty-in-probability">3. Certainty in Probability</h3>
<p>This is the big one. You need certainty that the math works in your favor over time.</p>
<p>The simple truth is that sales is a numbers game played with human emotions. Not every call will book a meeting. Not every meeting will turn into an opportunity. Not every opportunity will close.</p>
<p>But if you control the inputs—activity level, message quality, process execution—the outputs become predictable and win probability bends in your favor. </p>
<p>Ultra-high performers understand this at a bone-deep level. They know their numbers and conversion rates. This gives them certainty that the statistics are working in their favor. </p>
<p>On the other hand, the reps who are winging it are sky high when something goes well and in the dumps when things don’t—without knowing what they did in either situation to affect the outcome. And it is on this emotional roller coaster where they eventually burn out and quit. </p>
<p>Top performers never board this emotional roller coaster because they’re anchored to math, not mood.</p>
<h2 id="h-how-to-transform-sales-grind-into-certainty-fueled-tenacity">How to Transform Sales Grind into Certainty-Fueled Tenacity</h2>
<p>Maybe you’re thinking, “Jeb, this all sounds great, but how do I build this certainty that you speak of?”</p>
<p>Fair question. Here are four ways: </p>
<h3 id="h-track-process-metrics-not-just-outcomes">Track Process Metrics, Not Just Outcomes</h3>
<p>If you only measure outcomes—meetings set, deals closed, revenue generated—you’re going to struggle with certainty during the lag time between the grind and results.</p>
<p>So instead, track the inputs like calls, conversation ratios, meetings, next step advances, or proposals delivered.</p>
<p>When you measure the right activities, you can see progress and celebrate small wins even when results aren’t there yet. This builds certainty that the process is working, which sustains your effort through the gap.</p>
<h3 id="h-practice-until-you-don-t-have-to-think">Practice Until You Don’t Have to Think</h3>
<p>Competence begets certainty. Competence comes from practice and repetition.</p>
<p>Role-play your cold calls. Rehearse your discovery questions. Murder-board your presentations. Practice, practice, practice your sales story, messaging, and handling objections. Record yourself doing it and watch it back.</p>
<p>When you’ve practiced something until it is pure muscle memory, you don’t get nervous when it matters. You don’t freeze up or get embarrassed when you fumble. You execute with relaxed confidence.</p>
<h3 id="h-emotionally-detach-from-individual-deals">Emotionally Detach from Individual Deals</h3>
<p>The fastest way to lose certainty is to attach your identity to one opportunity.</p>
<p>Tenacious sellers want to win every deal, but they don’t need to win every deal to feel okay about themselves. They treat each opportunity like one at-bat in a long season.</p>
<p>Emotional detachment isn’t indifference. It’s a form of professionalism. It’s caring about the outcome without being controlled by it.</p>
<h3 id="h-install-a-mental-script-for-rejection">Install a Mental Script for Rejection</h3>
<p>When you get rejected, it hurts, and your brain immediately tries to explain why. When you are in pain, it is super easy to default to stories that weaken your mindset and belief system. You say things to yourself like, “I’m not good at this or this isn’t working.”</p>
<p>Tenacious sellers consciously replace that story with self-talk that maintains certainty. “Not now isn’t never.” “This is part of the math.” My inputs are correct, I executed my process, but this just wasn’t the right time for this buyer.”</p>
<p>This is how top salespeople think because they know that the greatest threat to tenacity isn’t the rejection, it’s the <a href="https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/" id="https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/" rel="nofollow">meaning you assign to the rejection</a>.</p>
<h2>Grinding Without Certainty is Just Another Form of Suffering</h2>
<p>Sales will always be a grind. The calls don’t make themselves. The pipeline doesn’t fill itself. The deals don’t close themselves.</p>
<p>But grinding without certainty is just another form of suffering. It’s unsustainable. Eventually, you get frustrated, burn out, and give up.</p>
<p>Certainty doesn’t eliminate the hard work, but it does make the hard work sustainable.</p>
<p>So if you’re grinding right now and not seeing the results you want, don’t just grind harder. Build certainty.</p>
<p>Get clear on the value you deliver. Trust your process. Know your numbers. Track the inputs. Practice your craft. </p>
<p>Because tenacity isn’t about being tougher than everyone else. It’s about being certain enough to keep going when everyone else quits.</p>
<p>And remember, when you are tired, worn down, and feel like you can’t take another objection, when all you want to do is quit and go home, always stop and make one more call. Because that one more call is the ultimate demonstration of your trust in the process.</p>
<div></div>
<hr/>
<div></div>
<p>Get your tickets today to OutBound – the world’s biggest, baddest sales and leadership training conference. Go to <a href="https://outboundconference.com" id="https://outboundconference.com" rel="nofollow">OutBoundConference.com</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You’ve heard people say, “Sales is a grind.”&lt;/p&gt;
&lt;p&gt;And they’re right. Sales requires relentless effort. You’ve got to make the calls, run the process, deal with internal roadblocks, handle piles of rejection, and show up every day with a smile on your face, ready to do it all over again.&lt;/p&gt;
&lt;p&gt;But the dirty little secret is that plenty of salespeople push through the grind day after day and still don’t seem to get ahead. They put in the effort and work hard, but get nowhere. All grind, but little progress.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Here’s the truth they don’t always tell you:&lt;/strong&gt; You can grind yourself into the ground and still fail if you don’t have the right mindset and belief system underpinning that effort.&lt;/p&gt;
&lt;p&gt;To keep it real, I’m the person who shouts from the rooftops that you’ve got to “grind to shine.” I say that in my book &lt;em&gt;&lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I/ref=tmm_kin_swatch_0&#34; id=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I/ref=tmm_kin_swatch_0&#34; rel=&#34;nofollow&#34;&gt;Fanatical Prospecting&lt;/a&gt;&lt;/em&gt;. It’s printed on coffee mugs. I love that mantra because it’s about doing the things other people are unwilling to do.&lt;/p&gt;
&lt;p&gt;But raw grind isn’t always enough. Sometimes, we need to pair grinding it out with tenacity.&lt;/p&gt;
&lt;h2 id=&#34;h-tenacity-is-a-sustainable-sales-trait&#34;&gt;Tenacity is a Sustainable Sales Trait&lt;/h2&gt;
&lt;p&gt;In sales, tenacity is a more sustainable trait than raw grind or pure persistence because tenacity combines persistent determination with process certainty and strategy.&lt;/p&gt;
&lt;p&gt;Grind is about doing the daily, repetitive, rejection-dense work required for success, but it can quickly lead to frustration and burnout when it isn’t paired with enduring faith that the hard work is going to pay off. &lt;/p&gt;
&lt;p&gt;Tenacity, on the other hand, is grinding combined with the absolute certainty that what you expect to happen is eventually going to happen.&lt;/p&gt;
&lt;p&gt;That’s the difference between the rep who grinds hard for a quarter, feels that they are getting nowhere, and burns out because they’re not seeing results, and the sales professional who consistently runs the &lt;a href=&#34;https://salesgravy.com/consulting/&#34; id=&#34;https://salesgravy.com/consulting/&#34; rel=&#34;nofollow&#34;&gt;sales playbook&lt;/a&gt;, without immediate evidence that it’s working, because they have faith that the process will eventually produce their desired outcomes.&lt;/p&gt;
&lt;h2 id=&#34;h-uncertainty-causes-you-to-constantly-change-your-approach&#34;&gt;Uncertainty Causes You to Constantly Change Your Approach&lt;/h2&gt;
&lt;p&gt;One big problem with grinding without certainty is that when results don’t show up on your impatient timeline, you start changing everything.&lt;/p&gt;
&lt;p&gt;You make &lt;a href=&#34;https://salesgravy.com/hunters-vs-farmers-why-your-sales-team-stopped-prospecting-ask-jeb/&#34; id=&#34;https://salesgravy.com/hunters-vs-farmers-why-your-sales-team-stopped-prospecting-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;100 calls&lt;/a&gt; this week using one approach. Next week, you try a different script. The week after that, you switch your targeting. Then you read an article about social selling and abandon cold calling altogether.&lt;/p&gt;
&lt;p&gt;You’re working hard, but you’re also second-guessing every move. You change your &lt;a href=&#34;https://salesgravy.com/strategies-for-mastering-sales-messaging-dr-jim-karrh/&#34; id=&#34;https://salesgravy.com/strategies-for-mastering-sales-messaging-dr-jim-karrh/&#34; rel=&#34;nofollow&#34;&gt;messaging&lt;/a&gt; before you’ve run it long enough to know if it works. You abandon techniques after a handful of attempts. You skip or change steps in your company’s sales process after a couple of deals don’t go your way. &lt;/p&gt;
&lt;p&gt;When you put in massive effort, but spread that effort across ten different approaches instead of trusting the proven process and playbook long enough to let it produce results, you end up in an exhausting, demoralizing quagmire of chaos and eventually give up. &lt;/p&gt;
&lt;h2 id=&#34;h-the-true-meaning-of-process-certainty&#34;&gt;The True Meaning of Process Certainty&lt;/h2&gt;
&lt;p&gt;When I say “certainty,” I’m not talking about positive thinking or affirmations or manifestation or any of that rah-rah motivational stuff.&lt;/p&gt;
&lt;p&gt;Certainty in sales means knowing—not hoping, but knowing—that if you do the right things the right way for long enough, the outcomes are inevitable. That you get the Sales Gravy. &lt;/p&gt;
&lt;p&gt;That’s what allows tenacious salespeople to keep grinding when others quit. They’re not grinding on blind faith. They’re grinding on proven evidence that the process works. &lt;/p&gt;
&lt;p&gt;For example, in &lt;em&gt;Fanatical Prospecting,&lt;/em&gt; I explain the 30 Day Rule, which states that the prospecting you do in any given 30 days tends to pay off over the next 90 days. &lt;/p&gt;
&lt;p&gt;The 30-day rule is always in play. It is proven. It is truth. But you’ll never see it work if your prospecting is sporadic rather than consistently executed every single day. &lt;/p&gt;
&lt;h2 id=&#34;h-the-three-types-of-certainty-that-power-the-tenacity-engine&#34;&gt;The Three Types of Certainty that Power the Tenacity Engine&lt;/h2&gt;
&lt;p&gt;If you want to develop real tenacity—the kind that sustains you through tough markets, rough quarters, and slumps—you need to build certainty in three core areas.&lt;/p&gt;
&lt;h3 id=&#34;h-1-certainty-in-your-value&#34;&gt;1. Certainty in Your Value&lt;/h3&gt;
&lt;p&gt;You need conviction that what you’re selling genuinely improves your customers’ businesses in a meaningful way.&lt;/p&gt;
&lt;p&gt;When you have that certainty, something shifts. You stop feeling like you’re bothering people or being pushy and start feeling like you are helping them. That you belong there. &lt;/p&gt;
&lt;p&gt;And buyers can feel this difference. They sense and respond to your &lt;a href=&#34;https://salesgravy.com/why-sales-confidence-disappears-and-what-actually-brings-it-back-ask-jeb/&#34; id=&#34;https://salesgravy.com/why-sales-confidence-disappears-and-what-actually-brings-it-back-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;confidence&lt;/a&gt;, enthusiasm, and passion for helping them. Which gives you even more certainty.&lt;/p&gt;
&lt;h3 id=&#34;h-2-certainty-in-your-process&#34;&gt;2. Certainty in Your Process&lt;/h3&gt;
&lt;p&gt;You need confidence that your sales process and playbook actually work. &lt;/p&gt;
&lt;p&gt;Most sellers have been provided a proven, repeatable approach to building pipeline, qualifying opportunities, running discovery, handling objections, building consensus, negotiating, and closing business. &lt;/p&gt;
&lt;p&gt;If you don’t have a process, read or listen to my books &lt;em&gt;Fanatical Prospecting&lt;/em&gt;, &lt;em&gt;The LinkedIn Edge&lt;/em&gt;, &lt;em&gt;Sales EQ&lt;/em&gt;, &lt;em&gt;Objections&lt;/em&gt;, &lt;em&gt;Virtual Selling&lt;/em&gt;, and &lt;em&gt;Inked&lt;/em&gt;. Collectively, these books give you a powerful playbook for success. &lt;/p&gt;
&lt;p&gt;But regardless of whether you get your playbook from your company or me, believing that it will work for you is a choice and mindset that only you can step into. &lt;/p&gt;
&lt;p&gt;If you are constantly second-guessing the process every time things don’t work out the way you want them to, you are doomed to frustration and failure. You’ll be a slave to flavor-of-the-day thinking and winging it from call to call and situation to situation.&lt;/p&gt;
&lt;p&gt;But when you trust the process, you’ll be steady, consistent, and confident. And you’ll relax because you know that you won’t win every time, no one does, but over time, because your process is proven, win probability is in your favor. &lt;/p&gt;
&lt;h3 id=&#34;h-3-certainty-in-probability&#34;&gt;3. Certainty in Probability&lt;/h3&gt;
&lt;p&gt;This is the big one. You need certainty that the math works in your favor over time.&lt;/p&gt;
&lt;p&gt;The simple truth is that sales is a numbers game played with human emotions. Not every call will book a meeting. Not every meeting will turn into an opportunity. Not every opportunity will close.&lt;/p&gt;
&lt;p&gt;But if you control the inputs—activity level, message quality, process execution—the outputs become predictable and win probability bends in your favor. &lt;/p&gt;
&lt;p&gt;Ultra-high performers understand this at a bone-deep level. They know their numbers and conversion rates. This gives them certainty that the statistics are working in their favor. &lt;/p&gt;
&lt;p&gt;On the other hand, the reps who are winging it are sky high when something goes well and in the dumps when things don’t—without knowing what they did in either situation to affect the outcome. And it is on this emotional roller coaster where they eventually burn out and quit. &lt;/p&gt;
&lt;p&gt;Top performers never board this emotional roller coaster because they’re anchored to math, not mood.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-transform-sales-grind-into-certainty-fueled-tenacity&#34;&gt;How to Transform Sales Grind into Certainty-Fueled Tenacity&lt;/h2&gt;
&lt;p&gt;Maybe you’re thinking, “Jeb, this all sounds great, but how do I build this certainty that you speak of?”&lt;/p&gt;
&lt;p&gt;Fair question. Here are four ways: &lt;/p&gt;
&lt;h3 id=&#34;h-track-process-metrics-not-just-outcomes&#34;&gt;Track Process Metrics, Not Just Outcomes&lt;/h3&gt;
&lt;p&gt;If you only measure outcomes—meetings set, deals closed, revenue generated—you’re going to struggle with certainty during the lag time between the grind and results.&lt;/p&gt;
&lt;p&gt;So instead, track the inputs like calls, conversation ratios, meetings, next step advances, or proposals delivered.&lt;/p&gt;
&lt;p&gt;When you measure the right activities, you can see progress and celebrate small wins even when results aren’t there yet. This builds certainty that the process is working, which sustains your effort through the gap.&lt;/p&gt;
&lt;h3 id=&#34;h-practice-until-you-don-t-have-to-think&#34;&gt;Practice Until You Don’t Have to Think&lt;/h3&gt;
&lt;p&gt;Competence begets certainty. Competence comes from practice and repetition.&lt;/p&gt;
&lt;p&gt;Role-play your cold calls. Rehearse your discovery questions. Murder-board your presentations. Practice, practice, practice your sales story, messaging, and handling objections. Record yourself doing it and watch it back.&lt;/p&gt;
&lt;p&gt;When you’ve practiced something until it is pure muscle memory, you don’t get nervous when it matters. You don’t freeze up or get embarrassed when you fumble. You execute with relaxed confidence.&lt;/p&gt;
&lt;h3 id=&#34;h-emotionally-detach-from-individual-deals&#34;&gt;Emotionally Detach from Individual Deals&lt;/h3&gt;
&lt;p&gt;The fastest way to lose certainty is to attach your identity to one opportunity.&lt;/p&gt;
&lt;p&gt;Tenacious sellers want to win every deal, but they don’t need to win every deal to feel okay about themselves. They treat each opportunity like one at-bat in a long season.&lt;/p&gt;
&lt;p&gt;Emotional detachment isn’t indifference. It’s a form of professionalism. It’s caring about the outcome without being controlled by it.&lt;/p&gt;
&lt;h3 id=&#34;h-install-a-mental-script-for-rejection&#34;&gt;Install a Mental Script for Rejection&lt;/h3&gt;
&lt;p&gt;When you get rejected, it hurts, and your brain immediately tries to explain why. When you are in pain, it is super easy to default to stories that weaken your mindset and belief system. You say things to yourself like, “I’m not good at this or this isn’t working.”&lt;/p&gt;
&lt;p&gt;Tenacious sellers consciously replace that story with self-talk that maintains certainty. “Not now isn’t never.” “This is part of the math.” My inputs are correct, I executed my process, but this just wasn’t the right time for this buyer.”&lt;/p&gt;
&lt;p&gt;This is how top salespeople think because they know that the greatest threat to tenacity isn’t the rejection, it’s the &lt;a href=&#34;https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/&#34; id=&#34;https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/&#34; rel=&#34;nofollow&#34;&gt;meaning you assign to the rejection&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;Grinding Without Certainty is Just Another Form of Suffering&lt;/h2&gt;
&lt;p&gt;Sales will always be a grind. The calls don’t make themselves. The pipeline doesn’t fill itself. The deals don’t close themselves.&lt;/p&gt;
&lt;p&gt;But grinding without certainty is just another form of suffering. It’s unsustainable. Eventually, you get frustrated, burn out, and give up.&lt;/p&gt;
&lt;p&gt;Certainty doesn’t eliminate the hard work, but it does make the hard work sustainable.&lt;/p&gt;
&lt;p&gt;So if you’re grinding right now and not seeing the results you want, don’t just grind harder. Build certainty.&lt;/p&gt;
&lt;p&gt;Get clear on the value you deliver. Trust your process. Know your numbers. Track the inputs. Practice your craft. &lt;/p&gt;
&lt;p&gt;Because tenacity isn’t about being tougher than everyone else. It’s about being certain enough to keep going when everyone else quits.&lt;/p&gt;
&lt;p&gt;And remember, when you are tired, worn down, and feel like you can’t take another objection, when all you want to do is quit and go home, always stop and make one more call. Because that one more call is the ultimate demonstration of your trust in the process.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;Get your tickets today to OutBound – the world’s biggest, baddest sales and leadership training conference. Go to &lt;a href=&#34;https://outboundconference.com&#34; id=&#34;https://outboundconference.com&#34; rel=&#34;nofollow&#34;&gt;OutBoundConference.com&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-grind-without-tenacity-is-not-enough-to-hit-quota-money-monday/</link>
                <pubDate>Mon, 09 Mar 2026 14:53:35 &#43;0000</pubDate>
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Inside Ramsey Solutions’ Coaching Framework for High-Performance Sales Teams</itunes:title>
                <title>Inside Ramsey Solutions’ Coaching Framework for High-Performance Sales Teams</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;I spent an afternoon at Ramsey Solutions in Tennessee with &lt;a href=&#34;https://www.linkedin.com/in/jason-williams-622b5261/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Jason Williams, Vice President of Sales&lt;/a&gt; for the EntreLeadership Division. What stood out wasn&amp;#8217;t the size of the operation or the fancy building. It was walking into a room where sales reps genuinely wanted to talk to their leader.&lt;/p&gt;
&lt;p&gt;Most sales floors feel like number factories. Reps avoid their managers. One-on-ones get rescheduled. And everyone wonders why performance stays flat despite &amp;#8220;investing in our people.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Sales leaders say coaching matters. They talk about developing talent. Then they spend their days staring at dashboards and asking why the team isn&amp;#8217;t getting better.&lt;/p&gt;
&lt;p&gt;Real sales coaching looks nothing like what most organizations call coaching. And after watching Jason work, I&amp;#8217;m reminded why so few leaders actually get this right.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-sales-coaching-actually-looks-like&#34;&gt;What Sales Coaching Actually Looks Like&lt;/h2&gt;
&lt;p&gt;Jason told me about one of his reps who started missing quota. Here&amp;#8217;s what usually happens: Manager pulls up the CRM, points at red pipeline metrics, asks what happened. The conversation goes nowhere. Rep gets defensive, makes excuses, promises to work harder. Nothing changes.&lt;/p&gt;
&lt;p&gt;Jason took a different approach. He asked about his rep&amp;#8217;s life. Turned out he was stressed about buying his first house. That weight was bleeding into his work, affecting his confidence on calls, making him hesitant to push for commitments.&lt;/p&gt;
&lt;p&gt;So Jason got into the field with him. He listened to calls. &lt;a href=&#34;https://www.salesgravy.university/courses/coaching-field-rides&#34;&gt;He rode along on appointments. &lt;/a&gt;He watched where deals were actually stalling. Then they debriefed what he observed. &amp;#8220;Here&amp;#8217;s what happens when pricing comes up.&amp;#8221; &amp;#8220;Let&amp;#8217;s tighten how you handle that objection.&amp;#8221; Zero mention of quota or pipeline metrics.&lt;/p&gt;
&lt;p&gt;The rep turned it around because someone cared enough to understand what was broken and help him fix it.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s what coaching looks like. Managers react to outcomes they can&amp;#8217;t change. Coaches focus on behaviors that create future outcomes.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-most-leaders-don-t-coach&#34;&gt;Why Most Leaders Don&amp;#8217;t Coach&lt;/h2&gt;
&lt;p&gt;The biggest barrier isn&amp;#8217;t that leaders don&amp;#8217;t want to coach. Most genuinely do. The problem is they don&amp;#8217;t know what they&amp;#8217;re looking for because they never see their reps in action.&lt;/p&gt;
&lt;p&gt;Think about last week. How many discovery calls did you listen to? How many demos did you observe? How many customer meetings did you attend just to watch your rep work?&lt;/p&gt;
&lt;p&gt;If the answer is zero, you&amp;#8217;re coaching from spreadsheets instead of reality. You&amp;#8217;re looking at lag indicators (closed deals, pipeline value, activity counts) and trying to diagnose skill gaps without ever seeing the skills in action.&lt;/p&gt;
&lt;p&gt;Jason blocks time every week to observe his reps. He’s not there to supervise them or take over calls. Just to watch. Then the coaching becomes specific. He can say, &amp;#8220;when that prospect brought up budget concerns, you deflected instead of asking questions,&amp;#8221; instead of just &amp;#8220;you need to handle objections better.&amp;#8221;&lt;/p&gt;
&lt;p&gt;You can&amp;#8217;t coach what you don&amp;#8217;t see. &lt;/p&gt;
&lt;p&gt;The second barrier is &lt;a href=&#34;https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;culture. &lt;/a&gt;In typical organizations, admitting weakness feels dangerous. You&amp;#8217;re supposed to be confident, crushing it, always having answers. So problems stay hidden until they show up in the numbers.&lt;/p&gt;
&lt;p&gt;By then, it&amp;#8217;s too late to coach. You&amp;#8217;re in damage control.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-creating-an-environment-where-problems-surface-early&#34;&gt;Creating an Environment Where Problems Surface Early&lt;/h2&gt;
&lt;p&gt;Jason builds what he calls a &amp;#8220;safe space&amp;#8221; for his team. When a rep is struggling, he starts the conversation with curiosity instead of judgment. He asks open questions about what they&amp;#8217;re experiencing, where they&amp;#8217;re getting stuck, what feels hard right now.&lt;/p&gt;
&lt;p&gt;When reps admit struggles, he treats it as useful information, not a character flaw. A rep says, &amp;#8220;I&amp;#8217;m nervous on C-suite calls,&amp;#8221; and Jason&amp;#8217;s response is &amp;#8220;okay, let&amp;#8217;s work on that,&amp;#8221; not &amp;#8220;you shouldn&amp;#8217;t be nervous.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Then he follows through. If someone admits they&amp;#8217;re stuck, he actually helps them. He role-plays the situation. He rides along on the next similar call. He provides tools and frameworks. The rep sees that honesty led to help, not punishment.&lt;/p&gt;
&lt;p&gt;Over time, reps learn that surfacing problems early gets them solved. Hiding problems just makes things worse. So they start talking about what&amp;#8217;s actually happening instead of pretending everything is fine while their numbers slide.&lt;/p&gt;
&lt;p&gt;The first time someone admits a weakness and you respond with frustration, you train the entire team to stay quiet. Managers say they want transparency. Few consistently reward it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-actually-build-a-coaching-culture&#34;&gt;How to Actually Build a Coaching Culture&lt;/h2&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/coaching-performance-on-the-sales-floor/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;If you want to coach instead of manage,&lt;/a&gt; you have to make developing people the primary job. &lt;/p&gt;
&lt;p&gt;Jason is clear that his main responsibility is making his reps better. Everything else supports that goal. Pipeline reviews and forecasting matter, but they exist to serve sales coaching, not the other way around.&lt;/p&gt;
&lt;p&gt;Protecting coaching time is non-negotiable. One hour per rep per week, minimum. When conflicts come up, the internal meeting gets moved, not the coaching session.&lt;/p&gt;
&lt;p&gt;Getting better at coaching matters too. Most of us got promoted because we were individual contributors. Nobody taught us how to develop other people. So we replicate whatever leadership we experienced, which is usually mediocre.&lt;/p&gt;
&lt;p&gt;Your reps practice selling every day. You should practice coaching. Role-play difficult conversations with your peers. Practice giving feedback. Work on observation skills. Treat coaching like the professional skill it is.&lt;/p&gt;
&lt;p&gt;And you have to measure what matters. If you only track team revenue, you&amp;#8217;ll optimize for short-term numbers at the expense of development. Start measuring coaching conversations. Track whether your reps are improving on specific skills. Monitor how long it takes new hires to ramp.&lt;/p&gt;
&lt;p&gt;When I walked through Ramsey Solutions that day, I could feel the difference. Reps weren&amp;#8217;t avoiding their leader. Retention was better. Performance was compounding over time instead of bouncing around based on whoever happened to be hot that quarter.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-happens-next&#34;&gt;What Happens Next&lt;/h2&gt;
&lt;p&gt;Look at your calendar from last week. How much time did you spend observing your reps versus reviewing their numbers? How many true coaching conversations did you have versus pipeline reviews?&lt;/p&gt;
&lt;p&gt;If that ratio doesn’t reflect what you say your priorities are, you’ve found the gap.&lt;/p&gt;
&lt;p&gt;Your reps don’t need another dashboard. They need a leader who sees the work, understands where it’s breaking down, and knows how to help them improve.&lt;/p&gt;
&lt;p&gt;Sales coaching isn’t reacting to results. It’s shaping the behaviors that create them. The question is whether you’re willing to make that your real job.&lt;/p&gt;
&lt;p&gt;&amp;#8212;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Ready to build a stronger sales team?&lt;/strong&gt; Download our FREE &lt;a href=&#34;https://salesgravy.com/small-business-guide-sales-training/&#34;&gt;Small Business Guide to Sales Training&lt;/a&gt; and get the framework for developing high-performing reps.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>I spent an afternoon at Ramsey Solutions in Tennessee with <a href="https://www.linkedin.com/in/jason-williams-622b5261/" rel="nofollow">Jason Williams, Vice President of Sales</a> for the EntreLeadership Division. What stood out wasn’t the size of the operation or the fancy building. It was walking into a room where sales reps genuinely wanted to talk to their leader.</p>
<p>Most sales floors feel like number factories. Reps avoid their managers. One-on-ones get rescheduled. And everyone wonders why performance stays flat despite “investing in our people.”</p>
<p>Sales leaders say coaching matters. They talk about developing talent. Then they spend their days staring at dashboards and asking why the team isn’t getting better.</p>
<p>Real sales coaching looks nothing like what most organizations call coaching. And after watching Jason work, I’m reminded why so few leaders actually get this right.</p>
<h2 id="h-what-sales-coaching-actually-looks-like">What Sales Coaching Actually Looks Like</h2>
<p>Jason told me about one of his reps who started missing quota. Here’s what usually happens: Manager pulls up the CRM, points at red pipeline metrics, asks what happened. The conversation goes nowhere. Rep gets defensive, makes excuses, promises to work harder. Nothing changes.</p>
<p>Jason took a different approach. He asked about his rep’s life. Turned out he was stressed about buying his first house. That weight was bleeding into his work, affecting his confidence on calls, making him hesitant to push for commitments.</p>
<p>So Jason got into the field with him. He listened to calls. <a href="https://www.salesgravy.university/courses/coaching-field-rides" rel="nofollow">He rode along on appointments. </a>He watched where deals were actually stalling. Then they debriefed what he observed. “Here’s what happens when pricing comes up.” “Let’s tighten how you handle that objection.” Zero mention of quota or pipeline metrics.</p>
<p>The rep turned it around because someone cared enough to understand what was broken and help him fix it.</p>
<p>That’s what coaching looks like. Managers react to outcomes they can’t change. Coaches focus on behaviors that create future outcomes.</p>
<h2 id="h-why-most-leaders-don-t-coach">Why Most Leaders Don’t Coach</h2>
<p>The biggest barrier isn’t that leaders don’t want to coach. Most genuinely do. The problem is they don’t know what they’re looking for because they never see their reps in action.</p>
<p>Think about last week. How many discovery calls did you listen to? How many demos did you observe? How many customer meetings did you attend just to watch your rep work?</p>
<p>If the answer is zero, you’re coaching from spreadsheets instead of reality. You’re looking at lag indicators (closed deals, pipeline value, activity counts) and trying to diagnose skill gaps without ever seeing the skills in action.</p>
<p>Jason blocks time every week to observe his reps. He’s not there to supervise them or take over calls. Just to watch. Then the coaching becomes specific. He can say, “when that prospect brought up budget concerns, you deflected instead of asking questions,” instead of just “you need to handle objections better.”</p>
<p>You can’t coach what you don’t see. </p>
<p>The second barrier is <a href="https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/" rel="nofollow">culture. </a>In typical organizations, admitting weakness feels dangerous. You’re supposed to be confident, crushing it, always having answers. So problems stay hidden until they show up in the numbers.</p>
<p>By then, it’s too late to coach. You’re in damage control.</p>
<h2 id="h-creating-an-environment-where-problems-surface-early">Creating an Environment Where Problems Surface Early</h2>
<p>Jason builds what he calls a “safe space” for his team. When a rep is struggling, he starts the conversation with curiosity instead of judgment. He asks open questions about what they’re experiencing, where they’re getting stuck, what feels hard right now.</p>
<p>When reps admit struggles, he treats it as useful information, not a character flaw. A rep says, “I’m nervous on C-suite calls,” and Jason’s response is “okay, let’s work on that,” not “you shouldn’t be nervous.”</p>
<p>Then he follows through. If someone admits they’re stuck, he actually helps them. He role-plays the situation. He rides along on the next similar call. He provides tools and frameworks. The rep sees that honesty led to help, not punishment.</p>
<p>Over time, reps learn that surfacing problems early gets them solved. Hiding problems just makes things worse. So they start talking about what’s actually happening instead of pretending everything is fine while their numbers slide.</p>
<p>The first time someone admits a weakness and you respond with frustration, you train the entire team to stay quiet. Managers say they want transparency. Few consistently reward it.</p>
<h2 id="h-how-to-actually-build-a-coaching-culture">How to Actually Build a Coaching Culture</h2>
<p><a href="https://salesgravy.com/coaching-performance-on-the-sales-floor/" rel="nofollow">If you want to coach instead of manage,</a> you have to make developing people the primary job. </p>
<p>Jason is clear that his main responsibility is making his reps better. Everything else supports that goal. Pipeline reviews and forecasting matter, but they exist to serve sales coaching, not the other way around.</p>
<p>Protecting coaching time is non-negotiable. One hour per rep per week, minimum. When conflicts come up, the internal meeting gets moved, not the coaching session.</p>
<p>Getting better at coaching matters too. Most of us got promoted because we were individual contributors. Nobody taught us how to develop other people. So we replicate whatever leadership we experienced, which is usually mediocre.</p>
<p>Your reps practice selling every day. You should practice coaching. Role-play difficult conversations with your peers. Practice giving feedback. Work on observation skills. Treat coaching like the professional skill it is.</p>
<p>And you have to measure what matters. If you only track team revenue, you’ll optimize for short-term numbers at the expense of development. Start measuring coaching conversations. Track whether your reps are improving on specific skills. Monitor how long it takes new hires to ramp.</p>
<p>When I walked through Ramsey Solutions that day, I could feel the difference. Reps weren’t avoiding their leader. Retention was better. Performance was compounding over time instead of bouncing around based on whoever happened to be hot that quarter.</p>
<h2 id="h-what-happens-next">What Happens Next</h2>
<p>Look at your calendar from last week. How much time did you spend observing your reps versus reviewing their numbers? How many true coaching conversations did you have versus pipeline reviews?</p>
<p>If that ratio doesn’t reflect what you say your priorities are, you’ve found the gap.</p>
<p>Your reps don’t need another dashboard. They need a leader who sees the work, understands where it’s breaking down, and knows how to help them improve.</p>
<p>Sales coaching isn’t reacting to results. It’s shaping the behaviors that create them. The question is whether you’re willing to make that your real job.</p>
<p>—</p>
<p><strong>Ready to build a stronger sales team?</strong> Download our FREE <a href="https://salesgravy.com/small-business-guide-sales-training/" rel="nofollow">Small Business Guide to Sales Training</a> and get the framework for developing high-performing reps.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;I spent an afternoon at Ramsey Solutions in Tennessee with &lt;a href=&#34;https://www.linkedin.com/in/jason-williams-622b5261/&#34; rel=&#34;nofollow&#34;&gt;Jason Williams, Vice President of Sales&lt;/a&gt; for the EntreLeadership Division. What stood out wasn’t the size of the operation or the fancy building. It was walking into a room where sales reps genuinely wanted to talk to their leader.&lt;/p&gt;
&lt;p&gt;Most sales floors feel like number factories. Reps avoid their managers. One-on-ones get rescheduled. And everyone wonders why performance stays flat despite “investing in our people.”&lt;/p&gt;
&lt;p&gt;Sales leaders say coaching matters. They talk about developing talent. Then they spend their days staring at dashboards and asking why the team isn’t getting better.&lt;/p&gt;
&lt;p&gt;Real sales coaching looks nothing like what most organizations call coaching. And after watching Jason work, I’m reminded why so few leaders actually get this right.&lt;/p&gt;
&lt;h2 id=&#34;h-what-sales-coaching-actually-looks-like&#34;&gt;What Sales Coaching Actually Looks Like&lt;/h2&gt;
&lt;p&gt;Jason told me about one of his reps who started missing quota. Here’s what usually happens: Manager pulls up the CRM, points at red pipeline metrics, asks what happened. The conversation goes nowhere. Rep gets defensive, makes excuses, promises to work harder. Nothing changes.&lt;/p&gt;
&lt;p&gt;Jason took a different approach. He asked about his rep’s life. Turned out he was stressed about buying his first house. That weight was bleeding into his work, affecting his confidence on calls, making him hesitant to push for commitments.&lt;/p&gt;
&lt;p&gt;So Jason got into the field with him. He listened to calls. &lt;a href=&#34;https://www.salesgravy.university/courses/coaching-field-rides&#34; rel=&#34;nofollow&#34;&gt;He rode along on appointments. &lt;/a&gt;He watched where deals were actually stalling. Then they debriefed what he observed. “Here’s what happens when pricing comes up.” “Let’s tighten how you handle that objection.” Zero mention of quota or pipeline metrics.&lt;/p&gt;
&lt;p&gt;The rep turned it around because someone cared enough to understand what was broken and help him fix it.&lt;/p&gt;
&lt;p&gt;That’s what coaching looks like. Managers react to outcomes they can’t change. Coaches focus on behaviors that create future outcomes.&lt;/p&gt;
&lt;h2 id=&#34;h-why-most-leaders-don-t-coach&#34;&gt;Why Most Leaders Don’t Coach&lt;/h2&gt;
&lt;p&gt;The biggest barrier isn’t that leaders don’t want to coach. Most genuinely do. The problem is they don’t know what they’re looking for because they never see their reps in action.&lt;/p&gt;
&lt;p&gt;Think about last week. How many discovery calls did you listen to? How many demos did you observe? How many customer meetings did you attend just to watch your rep work?&lt;/p&gt;
&lt;p&gt;If the answer is zero, you’re coaching from spreadsheets instead of reality. You’re looking at lag indicators (closed deals, pipeline value, activity counts) and trying to diagnose skill gaps without ever seeing the skills in action.&lt;/p&gt;
&lt;p&gt;Jason blocks time every week to observe his reps. He’s not there to supervise them or take over calls. Just to watch. Then the coaching becomes specific. He can say, “when that prospect brought up budget concerns, you deflected instead of asking questions,” instead of just “you need to handle objections better.”&lt;/p&gt;
&lt;p&gt;You can’t coach what you don’t see. &lt;/p&gt;
&lt;p&gt;The second barrier is &lt;a href=&#34;https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;culture. &lt;/a&gt;In typical organizations, admitting weakness feels dangerous. You’re supposed to be confident, crushing it, always having answers. So problems stay hidden until they show up in the numbers.&lt;/p&gt;
&lt;p&gt;By then, it’s too late to coach. You’re in damage control.&lt;/p&gt;
&lt;h2 id=&#34;h-creating-an-environment-where-problems-surface-early&#34;&gt;Creating an Environment Where Problems Surface Early&lt;/h2&gt;
&lt;p&gt;Jason builds what he calls a “safe space” for his team. When a rep is struggling, he starts the conversation with curiosity instead of judgment. He asks open questions about what they’re experiencing, where they’re getting stuck, what feels hard right now.&lt;/p&gt;
&lt;p&gt;When reps admit struggles, he treats it as useful information, not a character flaw. A rep says, “I’m nervous on C-suite calls,” and Jason’s response is “okay, let’s work on that,” not “you shouldn’t be nervous.”&lt;/p&gt;
&lt;p&gt;Then he follows through. If someone admits they’re stuck, he actually helps them. He role-plays the situation. He rides along on the next similar call. He provides tools and frameworks. The rep sees that honesty led to help, not punishment.&lt;/p&gt;
&lt;p&gt;Over time, reps learn that surfacing problems early gets them solved. Hiding problems just makes things worse. So they start talking about what’s actually happening instead of pretending everything is fine while their numbers slide.&lt;/p&gt;
&lt;p&gt;The first time someone admits a weakness and you respond with frustration, you train the entire team to stay quiet. Managers say they want transparency. Few consistently reward it.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-actually-build-a-coaching-culture&#34;&gt;How to Actually Build a Coaching Culture&lt;/h2&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/coaching-performance-on-the-sales-floor/&#34; rel=&#34;nofollow&#34;&gt;If you want to coach instead of manage,&lt;/a&gt; you have to make developing people the primary job. &lt;/p&gt;
&lt;p&gt;Jason is clear that his main responsibility is making his reps better. Everything else supports that goal. Pipeline reviews and forecasting matter, but they exist to serve sales coaching, not the other way around.&lt;/p&gt;
&lt;p&gt;Protecting coaching time is non-negotiable. One hour per rep per week, minimum. When conflicts come up, the internal meeting gets moved, not the coaching session.&lt;/p&gt;
&lt;p&gt;Getting better at coaching matters too. Most of us got promoted because we were individual contributors. Nobody taught us how to develop other people. So we replicate whatever leadership we experienced, which is usually mediocre.&lt;/p&gt;
&lt;p&gt;Your reps practice selling every day. You should practice coaching. Role-play difficult conversations with your peers. Practice giving feedback. Work on observation skills. Treat coaching like the professional skill it is.&lt;/p&gt;
&lt;p&gt;And you have to measure what matters. If you only track team revenue, you’ll optimize for short-term numbers at the expense of development. Start measuring coaching conversations. Track whether your reps are improving on specific skills. Monitor how long it takes new hires to ramp.&lt;/p&gt;
&lt;p&gt;When I walked through Ramsey Solutions that day, I could feel the difference. Reps weren’t avoiding their leader. Retention was better. Performance was compounding over time instead of bouncing around based on whoever happened to be hot that quarter.&lt;/p&gt;
&lt;h2 id=&#34;h-what-happens-next&#34;&gt;What Happens Next&lt;/h2&gt;
&lt;p&gt;Look at your calendar from last week. How much time did you spend observing your reps versus reviewing their numbers? How many true coaching conversations did you have versus pipeline reviews?&lt;/p&gt;
&lt;p&gt;If that ratio doesn’t reflect what you say your priorities are, you’ve found the gap.&lt;/p&gt;
&lt;p&gt;Your reps don’t need another dashboard. They need a leader who sees the work, understands where it’s breaking down, and knows how to help them improve.&lt;/p&gt;
&lt;p&gt;Sales coaching isn’t reacting to results. It’s shaping the behaviors that create them. The question is whether you’re willing to make that your real job.&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Ready to build a stronger sales team?&lt;/strong&gt; Download our FREE &lt;a href=&#34;https://salesgravy.com/small-business-guide-sales-training/&#34; rel=&#34;nofollow&#34;&gt;Small Business Guide to Sales Training&lt;/a&gt; and get the framework for developing high-performing reps.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/inside-ramsey-solutions-coaching-framework-for-high-performance-sales-teams/</link>
                <pubDate>Thu, 05 Mar 2026 22:12:55 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/24b1909d-032f-4e33-ade9-1c922438df40_and-Jason-Williams-Sales-Gravy-Podcast-Cover-1.png"/>
                <itunes:duration>4379</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Hunters vs. Farmers: Why Your Sales Team Stopped Prospecting (Ask Jeb)</itunes:title>
                <title>Hunters vs. Farmers: Why Your Sales Team Stopped Prospecting (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here is a question that should keep every sales leader up at night: What do you do when your team has gotten so comfortable managing their existing accounts that they have stopped prospecting for new ones?&lt;/p&gt;
&lt;p&gt;That is the challenge Jeff Velez brought to a recent episode of Ask Jeb. Jeff works in the real estate services industry, where referrals from agents, brokers, and affiliates drive most of the business. Retention matters. Relationships matter. But because there is always natural attrition, his team has drifted into full farmer mode.&lt;/p&gt;
&lt;p&gt;If you are shaking your head right now, you are not alone. This is one of the most common and most dangerous patterns I see in sales organizations today.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-farmer-mentality-is-killing-your-pipeline&#34;&gt;The Farmer Mentality Is Killing Your Pipeline&lt;/h2&gt;
&lt;p&gt;Your book of business is shrinking a little bit every single day. Accounts churn. Contacts leave. Referral partners move on. If your team is not consistently bringing in new logos, you are not standing still. You are moving backward.&lt;/p&gt;
&lt;p&gt;The reason salespeople drift into pure farming mode is just pure human nature. The bigger a rep&amp;#8217;s book gets, the more comfortable they become. They are making money. Things are fine. Why grind through cold calls and new outreach when warm conversations with happy clients feel so much easier?&lt;/p&gt;
&lt;p&gt;And here is the other thing: calling invisible strangers is hard. The people in your existing accounts are happy to hear from you. The people you are prospecting to are not. That gap in friction is exactly why reps gravitate toward the path of least resistance every single time.&lt;/p&gt;
&lt;p&gt;The solution is not to yell at your salespeople. This is a &lt;a href=&#34;https://www.salesgravy.university/courses/strategies-for-effective-sales-leadership-and-management&#34; type=&#34;link&#34; id=&#34;https://www.salesgravy.university/courses/strategies-for-effective-sales-leadership-and-management&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;leadership&lt;/a&gt; problem, not a salesperson problem. If you want your team to prospect, you have to build a system and a culture that makes prospecting non-negotiable. That starts with you.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-leaders-are-repeaters&#34;&gt;Leaders Are Repeaters&lt;/h2&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-to-motivate-salespeople-to-prospect-consistently-ask-jeb/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/how-to-motivate-salespeople-to-prospect-consistently-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;If you want your team to prospect,&lt;/a&gt; you have to talk about it constantly. Every team meeting. Every one-on-one. Every morning huddle. Leaders are repeaters. You set the tone by what you say, what you measure, what you celebrate, and how you show up.&lt;/p&gt;
&lt;p&gt;That means when someone brings in a new logo, you ring the bell louder for that than you do for an account renewal. Renewals matter. High margin, great for the business. But if you want prospecting behavior, you have to reward and celebrate prospecting outcomes. Make sure you are not accidentally incentivizing people to farm existing account growth rather than hunt new business. That is a trap I have walked into with more organizations than I can count.&lt;/p&gt;
&lt;p&gt;You also need to take the guesswork out of who your team should be calling. Sales leaders who expect their reps to build their own prospecting lists and figure out their own targeting are setting their people up to fail. Build the list. Point them in the right direction. Get them in position to win. Then run prospecting blocks together. And I mean together. Do not send your team to the phones and retreat to your office. Lead from the front.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-split-the-job-when-you-can&#34;&gt;Split the Job When You Can&lt;/h2&gt;
&lt;p&gt;One of the hardest things about managing a referral-driven or relationship-heavy business is that you need people who can both &lt;a href=&#34;https://salesgravy.com/the-new-breed-of-salespeople-hunter-or-farmer/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/the-new-breed-of-salespeople-hunter-or-farmer/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;hunt and farm&lt;/a&gt;. And the honest truth is that most people are not equally gifted at both. Hunters tend to get new business but sometimes burn relationships. Farmers build and maintain accounts beautifully but stop hunting the moment their book is comfortable.&lt;/p&gt;
&lt;p&gt;If your business can afford it, split the role. Have dedicated hunters focused on new logo creation. Have dedicated farmers or account managers focused on retention and expansion. Most small and mid-size organizations cannot do this fully, which means your leaders have to work twice as hard to build systems that force both behaviors.&lt;/p&gt;
&lt;p&gt;When you cannot split the job, you have to build structure into the day. Block time every morning specifically for new logo prospecting. It does not have to be a huge window. An hour. Two hours. But it has to be protected, consistent, and non-negotiable. And the leaders have to be visibly engaged in it, not hiding behind their screens while their people make calls. That single behavior sends more of a message than any speech ever will.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-this-is-a-long-game&#34;&gt;This Is a Long Game&lt;/h2&gt;
&lt;p&gt;Here is what I told Jeff, and what I will tell you: do not expect this to change overnight. &lt;a href=&#34;https://www.salesgravy.university/courses/strategies-for-effective-sales-leadership-and-management&#34; type=&#34;link&#34; id=&#34;https://www.salesgravy.university/courses/strategies-for-effective-sales-leadership-and-management&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Cultural shifts&lt;/a&gt; in sales organizations are slow and painful. You will have reps who resist. You will have leaders who get uncomfortable holding people accountable because they do not want the friction.&lt;/p&gt;
&lt;p&gt;Push through it anyway. Stake it in the ground. If you stay consistent in your messaging, your structure, and your expectations, you will start to see movement in twelve to eighteen months. New business will start coming in. Your team will start to feel the momentum. And that momentum builds on itself.&lt;/p&gt;
&lt;p&gt;I am dealing with this in my own organization right now. We got comfortable with our existing customers and pulled back on new outreach. The book feels fine until the day it does not, and by then you have already lost ground you cannot easily recover. A shrinking book is not sustainable. Full stop.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-action-plan&#34;&gt;Your Action Plan&lt;/h2&gt;
&lt;p&gt;If you are a sales leader:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Reset the expectation now.&lt;/strong&gt; Make it clear that prospecting for new logos is part of the job description, not optional. Put it in writing. Talk about it constantly.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fix your compensation structure.&lt;/strong&gt; If you are paying higher on renewals than on new business, fix that. You are paying for the behavior you are getting.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Run prospecting blocks with your team.&lt;/strong&gt; Not near your team. With your team. Lead from the front.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Give them the list.&lt;/strong&gt; Stop expecting reps to research, target, and build their own outreach pipeline. That is a leadership function.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Celebrate new logos loudly.&lt;/strong&gt; Ring the bell. Make it a bigger deal than anything else you celebrate.&lt;/p&gt;
&lt;p&gt;If you are a sales rep:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Do not wait for your leader to force you.&lt;/strong&gt; The reps who prospect consistently, even when their book is comfortable, are the ones who build the most durable careers.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Treat your book like a leaky bucket.&lt;/strong&gt; Something is always draining out. Your job is to fill it back up, every single day.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Pick up the phone.&lt;/strong&gt; Calling strangers is uncomfortable. Do it anyway. That discomfort is exactly what separates average reps from elite ones.&lt;/p&gt;
&lt;p&gt;The message is simple. A book of business that is not growing is a book of business that is dying. This is who we are. This is what we do. We prospect, every day, without exception.&lt;/p&gt;
&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;&lt;strong&gt;Want to take this to the next level in person?&lt;/strong&gt; Join Sales Gravy at one of our live events, where we work with sales professionals and leaders to build the skills, mindset, and habits that drive elite performance. See all upcoming events at &lt;a href=&#34;https://salesgravy.com/live&#34;&gt;salesgravy.com/live&lt;/a&gt;.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here is a question that should keep every sales leader up at night: What do you do when your team has gotten so comfortable managing their existing accounts that they have stopped prospecting for new ones?</p>
<p>That is the challenge Jeff Velez brought to a recent episode of Ask Jeb. Jeff works in the real estate services industry, where referrals from agents, brokers, and affiliates drive most of the business. Retention matters. Relationships matter. But because there is always natural attrition, his team has drifted into full farmer mode.</p>
<p>If you are shaking your head right now, you are not alone. This is one of the most common and most dangerous patterns I see in sales organizations today.</p>
<h2 id="h-the-farmer-mentality-is-killing-your-pipeline">The Farmer Mentality Is Killing Your Pipeline</h2>
<p>Your book of business is shrinking a little bit every single day. Accounts churn. Contacts leave. Referral partners move on. If your team is not consistently bringing in new logos, you are not standing still. You are moving backward.</p>
<p>The reason salespeople drift into pure farming mode is just pure human nature. The bigger a rep’s book gets, the more comfortable they become. They are making money. Things are fine. Why grind through cold calls and new outreach when warm conversations with happy clients feel so much easier?</p>
<p>And here is the other thing: calling invisible strangers is hard. The people in your existing accounts are happy to hear from you. The people you are prospecting to are not. That gap in friction is exactly why reps gravitate toward the path of least resistance every single time.</p>
<p>The solution is not to yell at your salespeople. This is a <a href="https://www.salesgravy.university/courses/strategies-for-effective-sales-leadership-and-management" id="https://www.salesgravy.university/courses/strategies-for-effective-sales-leadership-and-management" rel="nofollow">leadership</a> problem, not a salesperson problem. If you want your team to prospect, you have to build a system and a culture that makes prospecting non-negotiable. That starts with you.</p>
<h2 id="h-leaders-are-repeaters">Leaders Are Repeaters</h2>
<p><a href="https://salesgravy.com/how-to-motivate-salespeople-to-prospect-consistently-ask-jeb/" id="https://salesgravy.com/how-to-motivate-salespeople-to-prospect-consistently-ask-jeb/" rel="nofollow">If you want your team to prospect,</a> you have to talk about it constantly. Every team meeting. Every one-on-one. Every morning huddle. Leaders are repeaters. You set the tone by what you say, what you measure, what you celebrate, and how you show up.</p>
<p>That means when someone brings in a new logo, you ring the bell louder for that than you do for an account renewal. Renewals matter. High margin, great for the business. But if you want prospecting behavior, you have to reward and celebrate prospecting outcomes. Make sure you are not accidentally incentivizing people to farm existing account growth rather than hunt new business. That is a trap I have walked into with more organizations than I can count.</p>
<p>You also need to take the guesswork out of who your team should be calling. Sales leaders who expect their reps to build their own prospecting lists and figure out their own targeting are setting their people up to fail. Build the list. Point them in the right direction. Get them in position to win. Then run prospecting blocks together. And I mean together. Do not send your team to the phones and retreat to your office. Lead from the front.</p>
<h2 id="h-split-the-job-when-you-can">Split the Job When You Can</h2>
<p>One of the hardest things about managing a referral-driven or relationship-heavy business is that you need people who can both <a href="https://salesgravy.com/the-new-breed-of-salespeople-hunter-or-farmer/" id="https://salesgravy.com/the-new-breed-of-salespeople-hunter-or-farmer/" rel="nofollow">hunt and farm</a>. And the honest truth is that most people are not equally gifted at both. Hunters tend to get new business but sometimes burn relationships. Farmers build and maintain accounts beautifully but stop hunting the moment their book is comfortable.</p>
<p>If your business can afford it, split the role. Have dedicated hunters focused on new logo creation. Have dedicated farmers or account managers focused on retention and expansion. Most small and mid-size organizations cannot do this fully, which means your leaders have to work twice as hard to build systems that force both behaviors.</p>
<p>When you cannot split the job, you have to build structure into the day. Block time every morning specifically for new logo prospecting. It does not have to be a huge window. An hour. Two hours. But it has to be protected, consistent, and non-negotiable. And the leaders have to be visibly engaged in it, not hiding behind their screens while their people make calls. That single behavior sends more of a message than any speech ever will.</p>
<h2 id="h-this-is-a-long-game">This Is a Long Game</h2>
<p>Here is what I told Jeff, and what I will tell you: do not expect this to change overnight. <a href="https://www.salesgravy.university/courses/strategies-for-effective-sales-leadership-and-management" id="https://www.salesgravy.university/courses/strategies-for-effective-sales-leadership-and-management" rel="nofollow">Cultural shifts</a> in sales organizations are slow and painful. You will have reps who resist. You will have leaders who get uncomfortable holding people accountable because they do not want the friction.</p>
<p>Push through it anyway. Stake it in the ground. If you stay consistent in your messaging, your structure, and your expectations, you will start to see movement in twelve to eighteen months. New business will start coming in. Your team will start to feel the momentum. And that momentum builds on itself.</p>
<p>I am dealing with this in my own organization right now. We got comfortable with our existing customers and pulled back on new outreach. The book feels fine until the day it does not, and by then you have already lost ground you cannot easily recover. A shrinking book is not sustainable. Full stop.</p>
<h2 id="h-your-action-plan">Your Action Plan</h2>
<p>If you are a sales leader:</p>
<p><strong>Reset the expectation now.</strong> Make it clear that prospecting for new logos is part of the job description, not optional. Put it in writing. Talk about it constantly.</p>
<p><strong>Fix your compensation structure.</strong> If you are paying higher on renewals than on new business, fix that. You are paying for the behavior you are getting.</p>
<p><strong>Run prospecting blocks with your team.</strong> Not near your team. With your team. Lead from the front.</p>
<p><strong>Give them the list.</strong> Stop expecting reps to research, target, and build their own outreach pipeline. That is a leadership function.</p>
<p><strong>Celebrate new logos loudly.</strong> Ring the bell. Make it a bigger deal than anything else you celebrate.</p>
<p>If you are a sales rep:</p>
<p><strong>Do not wait for your leader to force you.</strong> The reps who prospect consistently, even when their book is comfortable, are the ones who build the most durable careers.</p>
<p><strong>Treat your book like a leaky bucket.</strong> Something is always draining out. Your job is to fill it back up, every single day.</p>
<p><strong>Pick up the phone.</strong> Calling strangers is uncomfortable. Do it anyway. That discomfort is exactly what separates average reps from elite ones.</p>
<p>The message is simple. A book of business that is not growing is a book of business that is dying. This is who we are. This is what we do. We prospect, every day, without exception.</p>
</p>
<hr/>
<p><strong>Want to take this to the next level in person?</strong> Join Sales Gravy at one of our live events, where we work with sales professionals and leaders to build the skills, mindset, and habits that drive elite performance. See all upcoming events at <a href="https://salesgravy.com/live" rel="nofollow">salesgravy.com/live</a>.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here is a question that should keep every sales leader up at night: What do you do when your team has gotten so comfortable managing their existing accounts that they have stopped prospecting for new ones?&lt;/p&gt;
&lt;p&gt;That is the challenge Jeff Velez brought to a recent episode of Ask Jeb. Jeff works in the real estate services industry, where referrals from agents, brokers, and affiliates drive most of the business. Retention matters. Relationships matter. But because there is always natural attrition, his team has drifted into full farmer mode.&lt;/p&gt;
&lt;p&gt;If you are shaking your head right now, you are not alone. This is one of the most common and most dangerous patterns I see in sales organizations today.&lt;/p&gt;
&lt;h2 id=&#34;h-the-farmer-mentality-is-killing-your-pipeline&#34;&gt;The Farmer Mentality Is Killing Your Pipeline&lt;/h2&gt;
&lt;p&gt;Your book of business is shrinking a little bit every single day. Accounts churn. Contacts leave. Referral partners move on. If your team is not consistently bringing in new logos, you are not standing still. You are moving backward.&lt;/p&gt;
&lt;p&gt;The reason salespeople drift into pure farming mode is just pure human nature. The bigger a rep’s book gets, the more comfortable they become. They are making money. Things are fine. Why grind through cold calls and new outreach when warm conversations with happy clients feel so much easier?&lt;/p&gt;
&lt;p&gt;And here is the other thing: calling invisible strangers is hard. The people in your existing accounts are happy to hear from you. The people you are prospecting to are not. That gap in friction is exactly why reps gravitate toward the path of least resistance every single time.&lt;/p&gt;
&lt;p&gt;The solution is not to yell at your salespeople. This is a &lt;a href=&#34;https://www.salesgravy.university/courses/strategies-for-effective-sales-leadership-and-management&#34; id=&#34;https://www.salesgravy.university/courses/strategies-for-effective-sales-leadership-and-management&#34; rel=&#34;nofollow&#34;&gt;leadership&lt;/a&gt; problem, not a salesperson problem. If you want your team to prospect, you have to build a system and a culture that makes prospecting non-negotiable. That starts with you.&lt;/p&gt;
&lt;h2 id=&#34;h-leaders-are-repeaters&#34;&gt;Leaders Are Repeaters&lt;/h2&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-to-motivate-salespeople-to-prospect-consistently-ask-jeb/&#34; id=&#34;https://salesgravy.com/how-to-motivate-salespeople-to-prospect-consistently-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;If you want your team to prospect,&lt;/a&gt; you have to talk about it constantly. Every team meeting. Every one-on-one. Every morning huddle. Leaders are repeaters. You set the tone by what you say, what you measure, what you celebrate, and how you show up.&lt;/p&gt;
&lt;p&gt;That means when someone brings in a new logo, you ring the bell louder for that than you do for an account renewal. Renewals matter. High margin, great for the business. But if you want prospecting behavior, you have to reward and celebrate prospecting outcomes. Make sure you are not accidentally incentivizing people to farm existing account growth rather than hunt new business. That is a trap I have walked into with more organizations than I can count.&lt;/p&gt;
&lt;p&gt;You also need to take the guesswork out of who your team should be calling. Sales leaders who expect their reps to build their own prospecting lists and figure out their own targeting are setting their people up to fail. Build the list. Point them in the right direction. Get them in position to win. Then run prospecting blocks together. And I mean together. Do not send your team to the phones and retreat to your office. Lead from the front.&lt;/p&gt;
&lt;h2 id=&#34;h-split-the-job-when-you-can&#34;&gt;Split the Job When You Can&lt;/h2&gt;
&lt;p&gt;One of the hardest things about managing a referral-driven or relationship-heavy business is that you need people who can both &lt;a href=&#34;https://salesgravy.com/the-new-breed-of-salespeople-hunter-or-farmer/&#34; id=&#34;https://salesgravy.com/the-new-breed-of-salespeople-hunter-or-farmer/&#34; rel=&#34;nofollow&#34;&gt;hunt and farm&lt;/a&gt;. And the honest truth is that most people are not equally gifted at both. Hunters tend to get new business but sometimes burn relationships. Farmers build and maintain accounts beautifully but stop hunting the moment their book is comfortable.&lt;/p&gt;
&lt;p&gt;If your business can afford it, split the role. Have dedicated hunters focused on new logo creation. Have dedicated farmers or account managers focused on retention and expansion. Most small and mid-size organizations cannot do this fully, which means your leaders have to work twice as hard to build systems that force both behaviors.&lt;/p&gt;
&lt;p&gt;When you cannot split the job, you have to build structure into the day. Block time every morning specifically for new logo prospecting. It does not have to be a huge window. An hour. Two hours. But it has to be protected, consistent, and non-negotiable. And the leaders have to be visibly engaged in it, not hiding behind their screens while their people make calls. That single behavior sends more of a message than any speech ever will.&lt;/p&gt;
&lt;h2 id=&#34;h-this-is-a-long-game&#34;&gt;This Is a Long Game&lt;/h2&gt;
&lt;p&gt;Here is what I told Jeff, and what I will tell you: do not expect this to change overnight. &lt;a href=&#34;https://www.salesgravy.university/courses/strategies-for-effective-sales-leadership-and-management&#34; id=&#34;https://www.salesgravy.university/courses/strategies-for-effective-sales-leadership-and-management&#34; rel=&#34;nofollow&#34;&gt;Cultural shifts&lt;/a&gt; in sales organizations are slow and painful. You will have reps who resist. You will have leaders who get uncomfortable holding people accountable because they do not want the friction.&lt;/p&gt;
&lt;p&gt;Push through it anyway. Stake it in the ground. If you stay consistent in your messaging, your structure, and your expectations, you will start to see movement in twelve to eighteen months. New business will start coming in. Your team will start to feel the momentum. And that momentum builds on itself.&lt;/p&gt;
&lt;p&gt;I am dealing with this in my own organization right now. We got comfortable with our existing customers and pulled back on new outreach. The book feels fine until the day it does not, and by then you have already lost ground you cannot easily recover. A shrinking book is not sustainable. Full stop.&lt;/p&gt;
&lt;h2 id=&#34;h-your-action-plan&#34;&gt;Your Action Plan&lt;/h2&gt;
&lt;p&gt;If you are a sales leader:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Reset the expectation now.&lt;/strong&gt; Make it clear that prospecting for new logos is part of the job description, not optional. Put it in writing. Talk about it constantly.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fix your compensation structure.&lt;/strong&gt; If you are paying higher on renewals than on new business, fix that. You are paying for the behavior you are getting.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Run prospecting blocks with your team.&lt;/strong&gt; Not near your team. With your team. Lead from the front.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Give them the list.&lt;/strong&gt; Stop expecting reps to research, target, and build their own outreach pipeline. That is a leadership function.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Celebrate new logos loudly.&lt;/strong&gt; Ring the bell. Make it a bigger deal than anything else you celebrate.&lt;/p&gt;
&lt;p&gt;If you are a sales rep:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Do not wait for your leader to force you.&lt;/strong&gt; The reps who prospect consistently, even when their book is comfortable, are the ones who build the most durable careers.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Treat your book like a leaky bucket.&lt;/strong&gt; Something is always draining out. Your job is to fill it back up, every single day.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Pick up the phone.&lt;/strong&gt; Calling strangers is uncomfortable. Do it anyway. That discomfort is exactly what separates average reps from elite ones.&lt;/p&gt;
&lt;p&gt;The message is simple. A book of business that is not growing is a book of business that is dying. This is who we are. This is what we do. We prospect, every day, without exception.&lt;/p&gt;
&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;&lt;strong&gt;Want to take this to the next level in person?&lt;/strong&gt; Join Sales Gravy at one of our live events, where we work with sales professionals and leaders to build the skills, mindset, and habits that drive elite performance. See all upcoming events at &lt;a href=&#34;https://salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/live&lt;/a&gt;.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <guid isPermaLink="false">https://salesgravy.com/?p=18001</guid>
                <link>https://salesgravy.com/hunters-vs-farmers-why-your-sales-team-stopped-prospecting-ask-jeb/</link>
                <pubDate>Tue, 03 Mar 2026 16:00:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/0b2cc362-70b2-4388-bbe7-713e1314c5ca_ting-sales-leader-fix-podcast-thumbnail-scaled.png"/>
                <itunes:duration>766</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Are You Just Friction With a Friendly Face? An AI Wake Up Call for B2B Sales (Money Monday)</itunes:title>
                <title>Are You Just Friction With a Friendly Face? An AI Wake Up Call for B2B Sales (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;I&amp;#8217;m going to ask you a question that might sting a little. As a sales professional, are you just friction with a friendly face?&lt;/p&gt;
&lt;p&gt;Think about it. A whole lot of salespeople are good people. They&amp;#8217;re polite, fun to be around, and are good conversationalists. They are good at building relationships and getting along with people.&lt;/p&gt;
&lt;p&gt;They&amp;#8217;re the type of people that buyers say they like.&lt;/p&gt;
&lt;p&gt;The problem is, those buyers who say that they like them often don&amp;#8217;t buy from them. They stall. Ghost. Go dark and say things like, &amp;#8220;Let&amp;#8217;s circle back next quarter.&amp;#8221; But they don&amp;#8217;t pull the trigger on purchases.&lt;/p&gt;
&lt;p&gt;When push comes to shove, they justify not buying with words like, &amp;#8220;We really liked you and thought you had a great presentation, but in the end decided to go in a different direction.&amp;#8221;&lt;/p&gt;
&lt;p&gt;The truth is that they went in that direction not because of the relationship (they truly liked you). Not because your product isn&amp;#8217;t competitive or that your solution wasn&amp;#8217;t a fit (they were). And not because they thought your intentions were bad (you wanted the best for them).&lt;/p&gt;
&lt;p&gt;They decided not to do business with you because dealing with you over the course of the buying process was too much work. And by the way, buyers don&amp;#8217;t experience your good intentions. They experience your process.&lt;/p&gt;
&lt;p&gt;So today, I&amp;#8217;m going to give you a wake-up call and a fix. Because in the age of AI, people expect seamless, frictionless buying experiences. And they compare you—consciously or not—to the easiest experience they&amp;#8217;ve had anywhere. Not just to your competitors.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-salespeople-become-friction-for-buyers&#34;&gt;How Salespeople Become Friction for Buyers&lt;/h2&gt;
&lt;p&gt;Let me paint you a picture.&lt;/p&gt;
&lt;p&gt;A buyer sits through a discovery call. You&amp;#8217;re friendly. You build rapport. You ask good questions, and they ask hard questions. You end the call with, &amp;#8220;Thank you for your time today. I&amp;#8217;ll get with my team and send over answers to your questions.&amp;#8221;&lt;/p&gt;
&lt;p&gt;They say okay, and you end the call.&lt;/p&gt;
&lt;p&gt;A week goes by, and they don&amp;#8217;t hear from you because you moved on to the next thing on your list and forgot to follow up with your team and them.&lt;/p&gt;
&lt;p&gt;Finally, after a week and a half, they remind you that you haven&amp;#8217;t provided any answers to their questions.&lt;/p&gt;
&lt;p&gt;Embarrassed, you jump on it and send over the answers. But it&amp;#8217;s not your best work because you were under the gun and moving too fast.&lt;/p&gt;
&lt;p&gt;Three days later, you email: &amp;#8220;Hey! Just checking in. Wanted to see if I answered your questions.&amp;#8221;&lt;/p&gt;
&lt;p&gt;The buyer is busy. They&amp;#8217;ve got a million things going on, and they&amp;#8217;re irritated because you didn&amp;#8217;t give them the complete answers they were looking for. And now your email is another item piled onto their overflowing plate.&lt;/p&gt;
&lt;p&gt;They don&amp;#8217;t respond. So you send another email: &amp;#8220;Bumping this to the top of your inbox.&amp;#8221; (Trust me, overwhelmed people just &lt;em&gt;love&lt;/em&gt; it when you bump stuff to the top of their inbox.) You create even more irritation.&lt;/p&gt;
&lt;p&gt;Then you call and leave a voicemail: &amp;#8220;Just following up on the answers I sent you.&amp;#8221;&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re thinking: &lt;em&gt;I&amp;#8217;m being persistent. I&amp;#8217;m doing my job.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;They&amp;#8217;re thinking: &lt;em&gt;You made me follow up on you to get the answers I needed, then you failed to give me what I want, and now this is suddenly urgent.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;From their perspective, no matter how nice you&amp;#8217;ve been, you are friction. Your delay slowed down their decision-making process, the conversation was left open-ended, and now all they have are loose ends, and you&amp;#8217;re driving them nuts.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-hard-truth-about-relationships-in-the-age-of-ai&#34;&gt;The Hard Truth About Relationships in the Age of AI&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the brutal truth: &lt;a href=&#34;https://salesgravy.com/9-tips-for-building-customer-relationships-that-last/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/9-tips-for-building-customer-relationships-that-last/&#34;&gt;Relationships&lt;/a&gt; are vitally important. &lt;a href=&#34;https://salesgravy.com/what-a-secret-service-interrogator-can-teach-you-about-building-trust/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/what-a-secret-service-interrogator-can-teach-you-about-building-trust/&#34;&gt;Trust matters&lt;/a&gt;. But relationships only carry you so far if buying from you isn&amp;#8217;t easy or pleasurable.&lt;/p&gt;
&lt;p&gt;You can be likable and still be a drag. You can be &amp;#8220;a great person&amp;#8221; and still be the person the buyer avoids—because every step with you along the decision-making process comes with friction.&lt;/p&gt;
&lt;p&gt;And the thing about friction is that it shows up in small ways that feel normal to you but are exhausting to your buyer. Here are just a few examples:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Meetings that end with no decision map or next steps&lt;/li&gt;
&lt;li&gt;Follow-up messages that add no new value&lt;/li&gt;
&lt;li&gt;Slow answers to simple questions&lt;/li&gt;
&lt;li&gt;Stakeholders have to push you&lt;/li&gt;
&lt;li&gt;The buyer is repeating the same story over and over because you are not listening and taking notes&lt;/li&gt;
&lt;li&gt;Your failure to follow through when you say you will&lt;/li&gt;
&lt;li&gt;Proposals that are generic marketing documents rather than valuable insight, value bridges, and recommendations&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-ai-just-set-the-new-b2b-sales-bar&#34;&gt;AI Just Set the NEW B2B Sales Bar&lt;/h2&gt;
&lt;p&gt;This problem is getting worse right now because of AI. And I don&amp;#8217;t mean this in some hypey, &amp;#8220;AI is changing everything&amp;#8221; way.&lt;/p&gt;
&lt;p&gt;I mean, AI is retraining buyers. Buyers are being conditioned to expect frictionless experiences: instant answers, clear options, smart recommendations, and smooth paths from questions to answers to decisions.&lt;/p&gt;
&lt;p&gt;So when they hit your sales process, and it feels like walking through mud, they notice. They may not say it out loud, but their behavior says it for them. They stall faster. They ghost faster. They lose patience faster.&lt;/p&gt;
&lt;p&gt;This is a big part of what I talk about in my bestselling book, &lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479&#34; type=&#34;link&#34; id=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The AI Edge.&lt;/a&gt; Your edge isn&amp;#8217;t that you use AI to crank out more activity. Your edge is that you understand the expectation shift and use AI to help you reach that new bar.&lt;/p&gt;
&lt;p&gt;In the age of AI, the new bar is FASTER with less FRICTION. For this reason, you need to combine your gift for connecting with people and developing relationships with leveraging AI to: &lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;make progress faster, follow up faster&lt;/li&gt;
&lt;li&gt;answer questions and provide clarity faster&lt;/li&gt;
&lt;li&gt;give insight faster&lt;/li&gt;
&lt;li&gt;understand your buyers&amp;#8217; organizations and problems faster&lt;/li&gt;
&lt;li&gt;deliver proposals and recommendations faster&lt;/li&gt;
&lt;li&gt;help your buyers feel trust and certainty faster. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;All with less friction for your buyers.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-conduct-a-sales-friction-audit&#34;&gt;How to Conduct a Sales Friction Audit&lt;/h2&gt;
&lt;p&gt;To gain insight into how buyers may view you, take a hard look in the mirror and run a Sales Friction Audit. This takes five minutes, and it will tell you exactly what&amp;#8217;s killing your deals.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Score yourself 1 to 5 on these seven areas:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Clarity:&lt;/strong&gt; After every interaction, does the buyer know exactly what happens next?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Speed:&lt;/strong&gt; Do you respond at the speed of the buyer&amp;#8217;s curiosity or the speed of your internal process?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Effort:&lt;/strong&gt; Are you reducing the buyer&amp;#8217;s workload or adding to it?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Progress:&lt;/strong&gt; Do your meetings create decisions and movement, or just conversation?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Packaging:&lt;/strong&gt; Do you make it easy for the buyer to share your insights, information, and recommendations internally to their team?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Certainty:&lt;/strong&gt; Do you reduce uncertainty and risk, or do you create more?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Reliability:&lt;/strong&gt; Do you do what you say, when you say, without reminders?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Now, after you add this all up, if you don&amp;#8217;t like the number, don&amp;#8217;t get defensive. Change your mindset.&lt;/p&gt;
&lt;p&gt;Because the fix is simple: Stop trying to be liked and start making it easier to work with you. Because if you are just friction with a friendly face, in today&amp;#8217;s marketplace, you are going to get crushed by competitors who are friendly, competent, fast, and frictionless.&lt;/p&gt;
&lt;p&gt;But I want to be crystal clear: Frictionless doesn&amp;#8217;t mean spineless. It doesn&amp;#8217;t mean you turn into a people-pleasing slave to your buyer&amp;#8217;s every whim. It certainly doesn&amp;#8217;t mean handing out discounts like candy to make buyers happy.&lt;/p&gt;
&lt;p&gt;It means you run a sales process with structure, discipline, and competence, and that you understand that the buying experience and how you sell matter more than what you sell.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-two-easy-to-implement-ideas-for-eliminating-friction-in-your-sales-process&#34;&gt;Two Easy-to-Implement Ideas for Eliminating Friction in Your Sales Process&lt;/h2&gt;
&lt;p&gt;Here are two easy actions you can implement immediately to reduce friction in your sales process.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-end-every-meeting-with-a-map-and-next-step-commitment&#34;&gt;End Every Meeting with a Map and Next-Step Commitment&lt;/h3&gt;
&lt;p&gt;The map is clear on who does what, by when, and what done looks like.&lt;/p&gt;
&lt;p&gt;Too many sales calls end with vague commitments. &amp;#8220;I&amp;#8217;ll send you some information.&amp;#8221; &amp;#8220;Let&amp;#8217;s reconnect next week.&amp;#8221; &amp;#8220;Think about it and let me know.&amp;#8221;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s not a map or a next step. Those loose ends are friction.&lt;/p&gt;
&lt;p&gt;A map sounds like this: &amp;#8220;Here&amp;#8217;s what happens next. I&amp;#8217;m going to send you a detailed proposal by Wednesday at noon. You&amp;#8217;re going to review it with your team on Friday. We&amp;#8217;ll reconvene on Monday at 2 PM to give it a thumbs up or thumbs down. Will this work for you?&amp;#8221;&lt;/p&gt;
&lt;p&gt;A map is clear, specific, and has no ambiguity. You are leading the process and driving it forward to a conclusion.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-turn-proposals-into-recommendations&#34;&gt;Turn Proposals into Recommendations&lt;/h3&gt;
&lt;p&gt;Don&amp;#8217;t dump choices on the buyer and say, &amp;#8220;Let me know what you think.&amp;#8221; Give options AND your recommended path.&lt;/p&gt;
&lt;p&gt;&amp;#8220;Based on what you&amp;#8217;ve told me, here are three options. Option A is the safe play. It has the lowest risk but only a moderate impact. Option B is my recommendation because it solves your core problem and gives you room to scale. Option C is the aggressive play. It&amp;#8217;s also a higher investment with the highest potential return and the highest risk. Here&amp;#8217;s why I&amp;#8217;m recommending Option B . . .&amp;#8221;&lt;/p&gt;
&lt;p&gt;In a world filled with uncertainty, your confident, assertive, expert advice reduces friction and helps your buyer make faster decisions.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-ai-can-give-you-the-edge-for-removing-friction&#34;&gt;How AI Can Give You the Edge for Removing Friction&lt;/h2&gt;
&lt;p&gt;Now here&amp;#8217;s where AI comes in. If we&amp;#8217;re honest, most sellers &lt;a href=&#34;https://salesgravy.com/the-ai-account-planning-method-that-helped-a-new-ae-land-c-suite-appointments/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/the-ai-account-planning-method-that-helped-a-new-ae-land-c-suite-appointments/&#34;&gt;use AI&lt;/a&gt; to write emails. That&amp;#8217;s fine, but it&amp;#8217;s not the edge.&lt;/p&gt;
&lt;p&gt;The edge is using AI to remove friction for the buyer and to shorten the distance from interest to decision. &lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Generate decision-ready call recaps: outcomes, risks, open items, next steps, deadlines&lt;/li&gt;
&lt;li&gt;Speed up the process of understanding your buyer&amp;#8217;s organization and beef up your industry-specific business acumen&lt;/li&gt;
&lt;li&gt;Create a one-page business case that the buyer can forward internally, along with stakeholder-specific FAQs&lt;/li&gt;
&lt;li&gt;Record your meetings so that you never forget anything the stakeholders tell you and use those recordings to speed up the process of crafting personalized proposals and expert recommendations.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-wake-up-b2b-salespeople-the-world-has-changed&#34;&gt;Wake Up B2B Salespeople. The World Has Changed.&lt;/h2&gt;
&lt;p&gt;The bottom line is that the relationships you build are crucial but not enough, because people do business with people they like, trust, and who remove friction from the buying process. They reward sellers who engineer a buying experience that feels seamless.&lt;/p&gt;
&lt;p&gt;But if you are just friction with a friendly face and buying from you feels like a slog, buyers will do what people always do when something feels too onerous. They&amp;#8217;ll avoid it, delay it, or take the path of least resistance and buy from your competitor.&lt;/p&gt;
&lt;p&gt;The world has changed. Buyers have been retrained by frictionless experiences everywhere else in their lives. And they&amp;#8217;re bringing those expectations to you.&lt;/p&gt;
&lt;p&gt;So be the seller who&amp;#8217;s both likable and easy, who builds relationships and eliminates friction, who uses AI not to spam harder but to sell better. That&amp;#8217;s the AI Edge.&lt;/p&gt;
&lt;p&gt;And remember, when you are tired, worn down, and feel like you can&amp;#8217;t take another objection, when all you want to do is quit and go home, always stop and make one more call. &lt;/p&gt;
&lt;div style=&#34;height:40px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity is-style-wide&#34;/&gt;
&lt;figure class=&#34;wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479
&lt;/div&gt;
&lt;/figure&gt;

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                <description><![CDATA[<p>I’m going to ask you a question that might sting a little. As a sales professional, are you just friction with a friendly face?</p>
<p>Think about it. A whole lot of salespeople are good people. They’re polite, fun to be around, and are good conversationalists. They are good at building relationships and getting along with people.</p>
<p>They’re the type of people that buyers say they like.</p>
<p>The problem is, those buyers who say that they like them often don’t buy from them. They stall. Ghost. Go dark and say things like, “Let’s circle back next quarter.” But they don’t pull the trigger on purchases.</p>
<p>When push comes to shove, they justify not buying with words like, “We really liked you and thought you had a great presentation, but in the end decided to go in a different direction.”</p>
<p>The truth is that they went in that direction not because of the relationship (they truly liked you). Not because your product isn’t competitive or that your solution wasn’t a fit (they were). And not because they thought your intentions were bad (you wanted the best for them).</p>
<p>They decided not to do business with you because dealing with you over the course of the buying process was too much work. And by the way, buyers don’t experience your good intentions. They experience your process.</p>
<p>So today, I’m going to give you a wake-up call and a fix. Because in the age of AI, people expect seamless, frictionless buying experiences. And they compare you—consciously or not—to the easiest experience they’ve had anywhere. Not just to your competitors.</p>
<h2 id="h-how-salespeople-become-friction-for-buyers">How Salespeople Become Friction for Buyers</h2>
<p>Let me paint you a picture.</p>
<p>A buyer sits through a discovery call. You’re friendly. You build rapport. You ask good questions, and they ask hard questions. You end the call with, “Thank you for your time today. I’ll get with my team and send over answers to your questions.”</p>
<p>They say okay, and you end the call.</p>
<p>A week goes by, and they don’t hear from you because you moved on to the next thing on your list and forgot to follow up with your team and them.</p>
<p>Finally, after a week and a half, they remind you that you haven’t provided any answers to their questions.</p>
<p>Embarrassed, you jump on it and send over the answers. But it’s not your best work because you were under the gun and moving too fast.</p>
<p>Three days later, you email: “Hey! Just checking in. Wanted to see if I answered your questions.”</p>
<p>The buyer is busy. They’ve got a million things going on, and they’re irritated because you didn’t give them the complete answers they were looking for. And now your email is another item piled onto their overflowing plate.</p>
<p>They don’t respond. So you send another email: “Bumping this to the top of your inbox.” (Trust me, overwhelmed people just <em>love</em> it when you bump stuff to the top of their inbox.) You create even more irritation.</p>
<p>Then you call and leave a voicemail: “Just following up on the answers I sent you.”</p>
<p>You’re thinking: <em>I’m being persistent. I’m doing my job.</em></p>
<p>They’re thinking: <em>You made me follow up on you to get the answers I needed, then you failed to give me what I want, and now this is suddenly urgent.</em></p>
<p>From their perspective, no matter how nice you’ve been, you are friction. Your delay slowed down their decision-making process, the conversation was left open-ended, and now all they have are loose ends, and you’re driving them nuts.</p>
<h2 id="h-the-hard-truth-about-relationships-in-the-age-of-ai">The Hard Truth About Relationships in the Age of AI</h2>
<p>Here’s the brutal truth: <a href="https://salesgravy.com/9-tips-for-building-customer-relationships-that-last/" id="https://salesgravy.com/9-tips-for-building-customer-relationships-that-last/" rel="nofollow">Relationships</a> are vitally important. <a href="https://salesgravy.com/what-a-secret-service-interrogator-can-teach-you-about-building-trust/" id="https://salesgravy.com/what-a-secret-service-interrogator-can-teach-you-about-building-trust/" rel="nofollow">Trust matters</a>. But relationships only carry you so far if buying from you isn’t easy or pleasurable.</p>
<p>You can be likable and still be a drag. You can be “a great person” and still be the person the buyer avoids—because every step with you along the decision-making process comes with friction.</p>
<p>And the thing about friction is that it shows up in small ways that feel normal to you but are exhausting to your buyer. Here are just a few examples:</p>
<ul>
<li>Meetings that end with no decision map or next steps</li>
<li>Follow-up messages that add no new value</li>
<li>Slow answers to simple questions</li>
<li>Stakeholders have to push you</li>
<li>The buyer is repeating the same story over and over because you are not listening and taking notes</li>
<li>Your failure to follow through when you say you will</li>
<li>Proposals that are generic marketing documents rather than valuable insight, value bridges, and recommendations</li>
</ul>
<h2 id="h-ai-just-set-the-new-b2b-sales-bar">AI Just Set the NEW B2B Sales Bar</h2>
<p>This problem is getting worse right now because of AI. And I don’t mean this in some hypey, “AI is changing everything” way.</p>
<p>I mean, AI is retraining buyers. Buyers are being conditioned to expect frictionless experiences: instant answers, clear options, smart recommendations, and smooth paths from questions to answers to decisions.</p>
<p>So when they hit your sales process, and it feels like walking through mud, they notice. They may not say it out loud, but their behavior says it for them. They stall faster. They ghost faster. They lose patience faster.</p>
<p>This is a big part of what I talk about in my bestselling book, <a href="https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479" id="https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479" rel="nofollow">The AI Edge.</a> Your edge isn’t that you use AI to crank out more activity. Your edge is that you understand the expectation shift and use AI to help you reach that new bar.</p>
<p>In the age of AI, the new bar is FASTER with less FRICTION. For this reason, you need to combine your gift for connecting with people and developing relationships with leveraging AI to: </p>
<ul>
<li>make progress faster, follow up faster</li>
<li>answer questions and provide clarity faster</li>
<li>give insight faster</li>
<li>understand your buyers’ organizations and problems faster</li>
<li>deliver proposals and recommendations faster</li>
<li>help your buyers feel trust and certainty faster. </li>
</ul>
<p>All with less friction for your buyers.</p>
<h2 id="h-how-to-conduct-a-sales-friction-audit">How to Conduct a Sales Friction Audit</h2>
<p>To gain insight into how buyers may view you, take a hard look in the mirror and run a Sales Friction Audit. This takes five minutes, and it will tell you exactly what’s killing your deals.</p>
<p><strong>Score yourself 1 to 5 on these seven areas:</strong></p>
<ul>
<li><strong>Clarity:</strong> After every interaction, does the buyer know exactly what happens next?</li>
<li><strong>Speed:</strong> Do you respond at the speed of the buyer’s curiosity or the speed of your internal process?</li>
<li><strong>Effort:</strong> Are you reducing the buyer’s workload or adding to it?</li>
<li><strong>Progress:</strong> Do your meetings create decisions and movement, or just conversation?</li>
<li><strong>Packaging:</strong> Do you make it easy for the buyer to share your insights, information, and recommendations internally to their team?</li>
<li><strong>Certainty:</strong> Do you reduce uncertainty and risk, or do you create more?</li>
<li><strong>Reliability:</strong> Do you do what you say, when you say, without reminders?</li>
</ul>
<p>Now, after you add this all up, if you don’t like the number, don’t get defensive. Change your mindset.</p>
<p>Because the fix is simple: Stop trying to be liked and start making it easier to work with you. Because if you are just friction with a friendly face, in today’s marketplace, you are going to get crushed by competitors who are friendly, competent, fast, and frictionless.</p>
<p>But I want to be crystal clear: Frictionless doesn’t mean spineless. It doesn’t mean you turn into a people-pleasing slave to your buyer’s every whim. It certainly doesn’t mean handing out discounts like candy to make buyers happy.</p>
<p>It means you run a sales process with structure, discipline, and competence, and that you understand that the buying experience and how you sell matter more than what you sell.</p>
<h2 id="h-two-easy-to-implement-ideas-for-eliminating-friction-in-your-sales-process">Two Easy-to-Implement Ideas for Eliminating Friction in Your Sales Process</h2>
<p>Here are two easy actions you can implement immediately to reduce friction in your sales process.</p>
<h3 id="h-end-every-meeting-with-a-map-and-next-step-commitment">End Every Meeting with a Map and Next-Step Commitment</h3>
<p>The map is clear on who does what, by when, and what done looks like.</p>
<p>Too many sales calls end with vague commitments. “I’ll send you some information.” “Let’s reconnect next week.” “Think about it and let me know.”</p>
<p>That’s not a map or a next step. Those loose ends are friction.</p>
<p>A map sounds like this: “Here’s what happens next. I’m going to send you a detailed proposal by Wednesday at noon. You’re going to review it with your team on Friday. We’ll reconvene on Monday at 2 PM to give it a thumbs up or thumbs down. Will this work for you?”</p>
<p>A map is clear, specific, and has no ambiguity. You are leading the process and driving it forward to a conclusion.</p>
<h3 id="h-turn-proposals-into-recommendations">Turn Proposals into Recommendations</h3>
<p>Don’t dump choices on the buyer and say, “Let me know what you think.” Give options AND your recommended path.</p>
<p>“Based on what you’ve told me, here are three options. Option A is the safe play. It has the lowest risk but only a moderate impact. Option B is my recommendation because it solves your core problem and gives you room to scale. Option C is the aggressive play. It’s also a higher investment with the highest potential return and the highest risk. Here’s why I’m recommending Option B . . .”</p>
<p>In a world filled with uncertainty, your confident, assertive, expert advice reduces friction and helps your buyer make faster decisions.</p>
<h2 id="h-how-ai-can-give-you-the-edge-for-removing-friction">How AI Can Give You the Edge for Removing Friction</h2>
<p>Now here’s where AI comes in. If we’re honest, most sellers <a href="https://salesgravy.com/the-ai-account-planning-method-that-helped-a-new-ae-land-c-suite-appointments/" id="https://salesgravy.com/the-ai-account-planning-method-that-helped-a-new-ae-land-c-suite-appointments/" rel="nofollow">use AI</a> to write emails. That’s fine, but it’s not the edge.</p>
<p>The edge is using AI to remove friction for the buyer and to shorten the distance from interest to decision. </p>
<ul>
<li>Generate decision-ready call recaps: outcomes, risks, open items, next steps, deadlines</li>
<li>Speed up the process of understanding your buyer’s organization and beef up your industry-specific business acumen</li>
<li>Create a one-page business case that the buyer can forward internally, along with stakeholder-specific FAQs</li>
<li>Record your meetings so that you never forget anything the stakeholders tell you and use those recordings to speed up the process of crafting personalized proposals and expert recommendations.</li>
</ul>
<h2 id="h-wake-up-b2b-salespeople-the-world-has-changed">Wake Up B2B Salespeople. The World Has Changed.</h2>
<p>The bottom line is that the relationships you build are crucial but not enough, because people do business with people they like, trust, and who remove friction from the buying process. They reward sellers who engineer a buying experience that feels seamless.</p>
<p>But if you are just friction with a friendly face and buying from you feels like a slog, buyers will do what people always do when something feels too onerous. They’ll avoid it, delay it, or take the path of least resistance and buy from your competitor.</p>
<p>The world has changed. Buyers have been retrained by frictionless experiences everywhere else in their lives. And they’re bringing those expectations to you.</p>
<p>So be the seller who’s both likable and easy, who builds relationships and eliminates friction, who uses AI not to spam harder but to sell better. That’s the AI Edge.</p>
<p>And remember, when you are tired, worn down, and feel like you can’t take another objection, when all you want to do is quit and go home, always stop and make one more call. </p>
<div></div>
<hr/>
<figure>
<div>
https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479
</div>
</figure><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;I’m going to ask you a question that might sting a little. As a sales professional, are you just friction with a friendly face?&lt;/p&gt;
&lt;p&gt;Think about it. A whole lot of salespeople are good people. They’re polite, fun to be around, and are good conversationalists. They are good at building relationships and getting along with people.&lt;/p&gt;
&lt;p&gt;They’re the type of people that buyers say they like.&lt;/p&gt;
&lt;p&gt;The problem is, those buyers who say that they like them often don’t buy from them. They stall. Ghost. Go dark and say things like, “Let’s circle back next quarter.” But they don’t pull the trigger on purchases.&lt;/p&gt;
&lt;p&gt;When push comes to shove, they justify not buying with words like, “We really liked you and thought you had a great presentation, but in the end decided to go in a different direction.”&lt;/p&gt;
&lt;p&gt;The truth is that they went in that direction not because of the relationship (they truly liked you). Not because your product isn’t competitive or that your solution wasn’t a fit (they were). And not because they thought your intentions were bad (you wanted the best for them).&lt;/p&gt;
&lt;p&gt;They decided not to do business with you because dealing with you over the course of the buying process was too much work. And by the way, buyers don’t experience your good intentions. They experience your process.&lt;/p&gt;
&lt;p&gt;So today, I’m going to give you a wake-up call and a fix. Because in the age of AI, people expect seamless, frictionless buying experiences. And they compare you—consciously or not—to the easiest experience they’ve had anywhere. Not just to your competitors.&lt;/p&gt;
&lt;h2 id=&#34;h-how-salespeople-become-friction-for-buyers&#34;&gt;How Salespeople Become Friction for Buyers&lt;/h2&gt;
&lt;p&gt;Let me paint you a picture.&lt;/p&gt;
&lt;p&gt;A buyer sits through a discovery call. You’re friendly. You build rapport. You ask good questions, and they ask hard questions. You end the call with, “Thank you for your time today. I’ll get with my team and send over answers to your questions.”&lt;/p&gt;
&lt;p&gt;They say okay, and you end the call.&lt;/p&gt;
&lt;p&gt;A week goes by, and they don’t hear from you because you moved on to the next thing on your list and forgot to follow up with your team and them.&lt;/p&gt;
&lt;p&gt;Finally, after a week and a half, they remind you that you haven’t provided any answers to their questions.&lt;/p&gt;
&lt;p&gt;Embarrassed, you jump on it and send over the answers. But it’s not your best work because you were under the gun and moving too fast.&lt;/p&gt;
&lt;p&gt;Three days later, you email: “Hey! Just checking in. Wanted to see if I answered your questions.”&lt;/p&gt;
&lt;p&gt;The buyer is busy. They’ve got a million things going on, and they’re irritated because you didn’t give them the complete answers they were looking for. And now your email is another item piled onto their overflowing plate.&lt;/p&gt;
&lt;p&gt;They don’t respond. So you send another email: “Bumping this to the top of your inbox.” (Trust me, overwhelmed people just &lt;em&gt;love&lt;/em&gt; it when you bump stuff to the top of their inbox.) You create even more irritation.&lt;/p&gt;
&lt;p&gt;Then you call and leave a voicemail: “Just following up on the answers I sent you.”&lt;/p&gt;
&lt;p&gt;You’re thinking: &lt;em&gt;I’m being persistent. I’m doing my job.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;They’re thinking: &lt;em&gt;You made me follow up on you to get the answers I needed, then you failed to give me what I want, and now this is suddenly urgent.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;From their perspective, no matter how nice you’ve been, you are friction. Your delay slowed down their decision-making process, the conversation was left open-ended, and now all they have are loose ends, and you’re driving them nuts.&lt;/p&gt;
&lt;h2 id=&#34;h-the-hard-truth-about-relationships-in-the-age-of-ai&#34;&gt;The Hard Truth About Relationships in the Age of AI&lt;/h2&gt;
&lt;p&gt;Here’s the brutal truth: &lt;a href=&#34;https://salesgravy.com/9-tips-for-building-customer-relationships-that-last/&#34; id=&#34;https://salesgravy.com/9-tips-for-building-customer-relationships-that-last/&#34; rel=&#34;nofollow&#34;&gt;Relationships&lt;/a&gt; are vitally important. &lt;a href=&#34;https://salesgravy.com/what-a-secret-service-interrogator-can-teach-you-about-building-trust/&#34; id=&#34;https://salesgravy.com/what-a-secret-service-interrogator-can-teach-you-about-building-trust/&#34; rel=&#34;nofollow&#34;&gt;Trust matters&lt;/a&gt;. But relationships only carry you so far if buying from you isn’t easy or pleasurable.&lt;/p&gt;
&lt;p&gt;You can be likable and still be a drag. You can be “a great person” and still be the person the buyer avoids—because every step with you along the decision-making process comes with friction.&lt;/p&gt;
&lt;p&gt;And the thing about friction is that it shows up in small ways that feel normal to you but are exhausting to your buyer. Here are just a few examples:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Meetings that end with no decision map or next steps&lt;/li&gt;
&lt;li&gt;Follow-up messages that add no new value&lt;/li&gt;
&lt;li&gt;Slow answers to simple questions&lt;/li&gt;
&lt;li&gt;Stakeholders have to push you&lt;/li&gt;
&lt;li&gt;The buyer is repeating the same story over and over because you are not listening and taking notes&lt;/li&gt;
&lt;li&gt;Your failure to follow through when you say you will&lt;/li&gt;
&lt;li&gt;Proposals that are generic marketing documents rather than valuable insight, value bridges, and recommendations&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-ai-just-set-the-new-b2b-sales-bar&#34;&gt;AI Just Set the NEW B2B Sales Bar&lt;/h2&gt;
&lt;p&gt;This problem is getting worse right now because of AI. And I don’t mean this in some hypey, “AI is changing everything” way.&lt;/p&gt;
&lt;p&gt;I mean, AI is retraining buyers. Buyers are being conditioned to expect frictionless experiences: instant answers, clear options, smart recommendations, and smooth paths from questions to answers to decisions.&lt;/p&gt;
&lt;p&gt;So when they hit your sales process, and it feels like walking through mud, they notice. They may not say it out loud, but their behavior says it for them. They stall faster. They ghost faster. They lose patience faster.&lt;/p&gt;
&lt;p&gt;This is a big part of what I talk about in my bestselling book, &lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479&#34; id=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479&#34; rel=&#34;nofollow&#34;&gt;The AI Edge.&lt;/a&gt; Your edge isn’t that you use AI to crank out more activity. Your edge is that you understand the expectation shift and use AI to help you reach that new bar.&lt;/p&gt;
&lt;p&gt;In the age of AI, the new bar is FASTER with less FRICTION. For this reason, you need to combine your gift for connecting with people and developing relationships with leveraging AI to: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;make progress faster, follow up faster&lt;/li&gt;
&lt;li&gt;answer questions and provide clarity faster&lt;/li&gt;
&lt;li&gt;give insight faster&lt;/li&gt;
&lt;li&gt;understand your buyers’ organizations and problems faster&lt;/li&gt;
&lt;li&gt;deliver proposals and recommendations faster&lt;/li&gt;
&lt;li&gt;help your buyers feel trust and certainty faster. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;All with less friction for your buyers.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-conduct-a-sales-friction-audit&#34;&gt;How to Conduct a Sales Friction Audit&lt;/h2&gt;
&lt;p&gt;To gain insight into how buyers may view you, take a hard look in the mirror and run a Sales Friction Audit. This takes five minutes, and it will tell you exactly what’s killing your deals.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Score yourself 1 to 5 on these seven areas:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Clarity:&lt;/strong&gt; After every interaction, does the buyer know exactly what happens next?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Speed:&lt;/strong&gt; Do you respond at the speed of the buyer’s curiosity or the speed of your internal process?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Effort:&lt;/strong&gt; Are you reducing the buyer’s workload or adding to it?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Progress:&lt;/strong&gt; Do your meetings create decisions and movement, or just conversation?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Packaging:&lt;/strong&gt; Do you make it easy for the buyer to share your insights, information, and recommendations internally to their team?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Certainty:&lt;/strong&gt; Do you reduce uncertainty and risk, or do you create more?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Reliability:&lt;/strong&gt; Do you do what you say, when you say, without reminders?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Now, after you add this all up, if you don’t like the number, don’t get defensive. Change your mindset.&lt;/p&gt;
&lt;p&gt;Because the fix is simple: Stop trying to be liked and start making it easier to work with you. Because if you are just friction with a friendly face, in today’s marketplace, you are going to get crushed by competitors who are friendly, competent, fast, and frictionless.&lt;/p&gt;
&lt;p&gt;But I want to be crystal clear: Frictionless doesn’t mean spineless. It doesn’t mean you turn into a people-pleasing slave to your buyer’s every whim. It certainly doesn’t mean handing out discounts like candy to make buyers happy.&lt;/p&gt;
&lt;p&gt;It means you run a sales process with structure, discipline, and competence, and that you understand that the buying experience and how you sell matter more than what you sell.&lt;/p&gt;
&lt;h2 id=&#34;h-two-easy-to-implement-ideas-for-eliminating-friction-in-your-sales-process&#34;&gt;Two Easy-to-Implement Ideas for Eliminating Friction in Your Sales Process&lt;/h2&gt;
&lt;p&gt;Here are two easy actions you can implement immediately to reduce friction in your sales process.&lt;/p&gt;
&lt;h3 id=&#34;h-end-every-meeting-with-a-map-and-next-step-commitment&#34;&gt;End Every Meeting with a Map and Next-Step Commitment&lt;/h3&gt;
&lt;p&gt;The map is clear on who does what, by when, and what done looks like.&lt;/p&gt;
&lt;p&gt;Too many sales calls end with vague commitments. “I’ll send you some information.” “Let’s reconnect next week.” “Think about it and let me know.”&lt;/p&gt;
&lt;p&gt;That’s not a map or a next step. Those loose ends are friction.&lt;/p&gt;
&lt;p&gt;A map sounds like this: “Here’s what happens next. I’m going to send you a detailed proposal by Wednesday at noon. You’re going to review it with your team on Friday. We’ll reconvene on Monday at 2 PM to give it a thumbs up or thumbs down. Will this work for you?”&lt;/p&gt;
&lt;p&gt;A map is clear, specific, and has no ambiguity. You are leading the process and driving it forward to a conclusion.&lt;/p&gt;
&lt;h3 id=&#34;h-turn-proposals-into-recommendations&#34;&gt;Turn Proposals into Recommendations&lt;/h3&gt;
&lt;p&gt;Don’t dump choices on the buyer and say, “Let me know what you think.” Give options AND your recommended path.&lt;/p&gt;
&lt;p&gt;“Based on what you’ve told me, here are three options. Option A is the safe play. It has the lowest risk but only a moderate impact. Option B is my recommendation because it solves your core problem and gives you room to scale. Option C is the aggressive play. It’s also a higher investment with the highest potential return and the highest risk. Here’s why I’m recommending Option B . . .”&lt;/p&gt;
&lt;p&gt;In a world filled with uncertainty, your confident, assertive, expert advice reduces friction and helps your buyer make faster decisions.&lt;/p&gt;
&lt;h2 id=&#34;h-how-ai-can-give-you-the-edge-for-removing-friction&#34;&gt;How AI Can Give You the Edge for Removing Friction&lt;/h2&gt;
&lt;p&gt;Now here’s where AI comes in. If we’re honest, most sellers &lt;a href=&#34;https://salesgravy.com/the-ai-account-planning-method-that-helped-a-new-ae-land-c-suite-appointments/&#34; id=&#34;https://salesgravy.com/the-ai-account-planning-method-that-helped-a-new-ae-land-c-suite-appointments/&#34; rel=&#34;nofollow&#34;&gt;use AI&lt;/a&gt; to write emails. That’s fine, but it’s not the edge.&lt;/p&gt;
&lt;p&gt;The edge is using AI to remove friction for the buyer and to shorten the distance from interest to decision. &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Generate decision-ready call recaps: outcomes, risks, open items, next steps, deadlines&lt;/li&gt;
&lt;li&gt;Speed up the process of understanding your buyer’s organization and beef up your industry-specific business acumen&lt;/li&gt;
&lt;li&gt;Create a one-page business case that the buyer can forward internally, along with stakeholder-specific FAQs&lt;/li&gt;
&lt;li&gt;Record your meetings so that you never forget anything the stakeholders tell you and use those recordings to speed up the process of crafting personalized proposals and expert recommendations.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-wake-up-b2b-salespeople-the-world-has-changed&#34;&gt;Wake Up B2B Salespeople. The World Has Changed.&lt;/h2&gt;
&lt;p&gt;The bottom line is that the relationships you build are crucial but not enough, because people do business with people they like, trust, and who remove friction from the buying process. They reward sellers who engineer a buying experience that feels seamless.&lt;/p&gt;
&lt;p&gt;But if you are just friction with a friendly face and buying from you feels like a slog, buyers will do what people always do when something feels too onerous. They’ll avoid it, delay it, or take the path of least resistance and buy from your competitor.&lt;/p&gt;
&lt;p&gt;The world has changed. Buyers have been retrained by frictionless experiences everywhere else in their lives. And they’re bringing those expectations to you.&lt;/p&gt;
&lt;p&gt;So be the seller who’s both likable and easy, who builds relationships and eliminates friction, who uses AI not to spam harder but to sell better. That’s the AI Edge.&lt;/p&gt;
&lt;p&gt;And remember, when you are tired, worn down, and feel like you can’t take another objection, when all you want to do is quit and go home, always stop and make one more call. &lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479
&lt;/div&gt;
&lt;/figure&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/are-you-just-friction-with-a-friendly-face/</link>
                <pubDate>Mon, 02 Mar 2026 13:52:05 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/1cb3c162-a2d6-46f5-b585-8242c01a7ecc_h-a-Friendly-Face-Sales-Gravy-Podcast-2-scaled.png"/>
                <itunes:duration>801</itunes:duration>
                
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>What a Secret Service Interrogator Can Teach You About Building Trust in Sales</itunes:title>
                <title>What a Secret Service Interrogator Can Teach You About Building Trust in Sales</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;&lt;a href=&#34;https://www.linkedin.com/in/bradbeeler1865/&#34; type=&#34;link&#34; id=&#34;https://www.linkedin.com/in/bradbeeler1865/&#34;&gt;Brad Beeler, author of Tell Me Everything&lt;/a&gt; and retired Secret Service agent who has conducted more criminal polygraphs than anyone in the agency&amp;#8217;s history, was clearing a house on a search warrant when he came across two dogs: a pitbull and a Chihuahua.&lt;/p&gt;
&lt;p&gt;His focus locked on the pitbull. The stereotype. The threat.&lt;/p&gt;
&lt;p&gt;Meanwhile, the Chihuahua circled behind him and jumped up, latching onto him right between the legs while his partner stood there laughing.&lt;/p&gt;
&lt;p&gt;We assign horns and halos fast. Brad learned that lesson with dogs. You learn it every time a prospect shuts down before you finish your introduction.&lt;/p&gt;
&lt;p&gt;Horns mean danger. Hurtful. Someone here to take from me.&lt;/p&gt;
&lt;p&gt;Halo means safe. Helpful. On my side.&lt;/p&gt;
&lt;p&gt;Over 25 years of getting people to confess to federal crimes, Brad discovered something powerful: the same instincts that get hardened criminals to talk work in conference rooms. The techniques that break through with people who have every reason to lie also work on prospects who have every reason to brush you off.&lt;/p&gt;
&lt;p&gt;Because in both environments, trust determines everything.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-building-trust-with-prospects-is-harder-than-you-think&#34;&gt;Why Building Trust With Prospects Is Harder Than You Think&lt;/h2&gt;
&lt;p&gt;Your brain&amp;#8217;s been running this horns-and-halos program for 300,000 years. When something rustled in the bushes, you made a split-second decision: climb a tree or fight. That quick judgment kept you alive.&lt;/p&gt;
&lt;p&gt;The moment you walk into a prospect meeting, their brain assigns you horns automatically. You are the salesperson. &lt;a href=&#34;https://salesgravy.com/overcoming-call-reluctance-how-to-stop-the-mental-block-of-interrupting-prospects-ask-jeb/&#34; type=&#34;post&#34; id=&#34;16134&#34;&gt;The interruption&lt;/a&gt;. The person asking for their budget. In their mind, you represent risk before you ever speak.&lt;/p&gt;
&lt;p&gt;It happens on cold calls. You say, “Hi, this is…” and they are already calculating how to end the conversation. On discovery calls. In demos. At conferences when you introduce yourself. Every single time.&lt;/p&gt;
&lt;p&gt;You are fighting ancient wiring every time you engage a buyer. So what can you control? The first 90 seconds.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-build-trust-in-the-first-90-seconds&#34;&gt;How to Build Trust in the First 90 Seconds&lt;/h2&gt;
&lt;p&gt;We remember first impressions and last impressions. In most meetings, it begins and ends with a handshake.&lt;/p&gt;
&lt;p&gt;Brad puts antiperspirant on his right hand. He warms his hands before entering a room. He holds eye contact for one second. Faces the person straight on. Slows his pace. Lowers his tone.&lt;/p&gt;
&lt;p&gt;It sounds mechanical. But every one of these micro-decisions either confirms horns or begins to build a halo.&lt;/p&gt;
&lt;p&gt;Wet handshake? You&amp;#8217;re nervous, unprepared, not confident in what you&amp;#8217;re selling.&lt;/p&gt;
&lt;p&gt;Avoiding eye contact? You&amp;#8217;re hiding something or you don&amp;#8217;t believe in your own pitch.&lt;/p&gt;
&lt;p&gt;Talking too fast? You&amp;#8217;re trying to get something past them before they catch on.&lt;/p&gt;
&lt;p&gt;When you control these variables, people&amp;#8217;s guard comes down faster. You&amp;#8217;re giving their brain evidence that maybe, just maybe, you&amp;#8217;re not the threat they assumed you were.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-trust-building-technique-most-salespeople-get-wrong&#34;&gt;The Trust-Building Technique Most Salespeople Get Wrong&lt;/h2&gt;
&lt;p&gt;Brad would sit across from murder suspects and open with one line: “I need you to help me understand.”&lt;/p&gt;
&lt;p&gt;Humans are hardwired to explain. When you position yourself as the learner, something shifts. They become the expert. Their guard drops. They start talking.&lt;/p&gt;
&lt;p&gt;Most salespeople walk in ready to educate. Your deck. Your case studies. Your demo. You&amp;#8217;re there to prove you know their problems better than they do.&lt;/p&gt;
&lt;p&gt;Sometimes that works. But think about what it communicates: &amp;#8220;I already know what&amp;#8217;s wrong with your business. I just need you to agree with me and sign here.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Instead, try:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&amp;#8220;Walk me through what happens when your team processes a new order.&amp;#8221;&lt;/li&gt;
&lt;li&gt;&amp;#8220;Help me understand how you&amp;#8217;re handling onboarding right now.&amp;#8221;&lt;/li&gt;
&lt;li&gt;&amp;#8220;What&amp;#8217;s your biggest bottleneck?&amp;#8221;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Invert the dynamic. You&amp;#8217;re not there to impress them. You&amp;#8217;re there to learn from them. Once buyers start explaining their world, they reveal what matters.&lt;/p&gt;
&lt;p&gt;The workaround their team built. The spreadsheet that breaks every month. The process leadership thinks is automated but is completely manual.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the information that moves your deal forward.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-build-rapport-before-the-real-conversation-starts&#34;&gt;How to Build Rapport Before the Real Conversation Starts&lt;/h2&gt;
&lt;p&gt;Before interrogating two suspects, Brad bought them food. Popeyes for one. McDonald&amp;#8217;s for the other. Twenty-two dollars total.&lt;/p&gt;
&lt;p&gt;The next day, the woman&amp;#8217;s on a jail call: &amp;#8220;Yeah, they got me with the McDonald&amp;#8217;s. That&amp;#8217;s why I confessed.&amp;#8221;&lt;/p&gt;
&lt;p&gt;It was not about the food. It was about comfort. Lowering the guard. Creating what Brad calls a confessional environment where people &lt;a href=&#34;https://salesgravy.com/trust-is-clutch-in-sales/&#34; type=&#34;post&#34; id=&#34;15994&#34;&gt;feel safe telling the truth.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re probably not buying prospects lunch before your first call. But the principle still applies.&lt;/p&gt;
&lt;p&gt;Show up five minutes early so they don&amp;#8217;t feel rushed. Ask about their weekend before diving into business. Acknowledge that you know their time is valuable. Turn your camera off if they seem uncomfortable on video. Send the agenda beforehand so there are no surprises.&lt;/p&gt;
&lt;p&gt;These are small friction eliminators. They signal: I&amp;#8217;m not here to ambush you. I&amp;#8217;m not trying to catch you off guard. We&amp;#8217;re having a conversation, not a pitch.&lt;/p&gt;
&lt;p&gt;The prospect who feels safe tells you what&amp;#8217;s really going on. The prospect who feels ambushed gives you the corporate line and ends the call early.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-happens-when-you-actually-build-trust-with-buyers&#34;&gt;What Happens When You Actually Build Trust With Buyers&lt;/h2&gt;
&lt;p&gt;When buyers move you from horns to halo, everything changes.&lt;/p&gt;
&lt;p&gt;They stop filtering their answers. They tell you what keeps them up at night. They admit where the process breaks. They share internal pressure you would never see in a polished demo.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ve watched this play out hundreds of times. The rep who asks better questions closes more deals than the rep with the better demo. The rep who makes prospects comfortable gets to real problems faster than the rep with the perfect pitch.&lt;/p&gt;
&lt;p&gt;Brad spent 25 years getting people to confess to federal crimes. He still warms up his hands before handshakes. Still slows his speech. Still positions himself as someone who needs to learn.&lt;/p&gt;
&lt;p&gt;Why? Because building trust isn&amp;#8217;t about personality or natural charisma. It&amp;#8217;s about technique. These methods work because they&amp;#8217;re based on how humans actually operate, not how we wish they operated.&lt;/p&gt;
&lt;p&gt;And when buyers tell you the truth, you can actually help them.&lt;/p&gt;
&lt;p&gt;&amp;#8212;&lt;/p&gt;
&lt;p&gt;Download our free &lt;a href=&#34;https://salesgravy.com/sales-eq-book-club-guide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales EQ Book Club Guide&lt;/a&gt; to master the emotional intelligence skills that help you read prospects and close more deals.&lt;/p&gt;&lt;/p&gt;

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Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p><a href="https://www.linkedin.com/in/bradbeeler1865/" id="https://www.linkedin.com/in/bradbeeler1865/" rel="nofollow">Brad Beeler, author of Tell Me Everything</a> and retired Secret Service agent who has conducted more criminal polygraphs than anyone in the agency’s history, was clearing a house on a search warrant when he came across two dogs: a pitbull and a Chihuahua.</p>
<p>His focus locked on the pitbull. The stereotype. The threat.</p>
<p>Meanwhile, the Chihuahua circled behind him and jumped up, latching onto him right between the legs while his partner stood there laughing.</p>
<p>We assign horns and halos fast. Brad learned that lesson with dogs. You learn it every time a prospect shuts down before you finish your introduction.</p>
<p>Horns mean danger. Hurtful. Someone here to take from me.</p>
<p>Halo means safe. Helpful. On my side.</p>
<p>Over 25 years of getting people to confess to federal crimes, Brad discovered something powerful: the same instincts that get hardened criminals to talk work in conference rooms. The techniques that break through with people who have every reason to lie also work on prospects who have every reason to brush you off.</p>
<p>Because in both environments, trust determines everything.</p>
<h2 id="h-why-building-trust-with-prospects-is-harder-than-you-think">Why Building Trust With Prospects Is Harder Than You Think</h2>
<p>Your brain’s been running this horns-and-halos program for 300,000 years. When something rustled in the bushes, you made a split-second decision: climb a tree or fight. That quick judgment kept you alive.</p>
<p>The moment you walk into a prospect meeting, their brain assigns you horns automatically. You are the salesperson. <a href="https://salesgravy.com/overcoming-call-reluctance-how-to-stop-the-mental-block-of-interrupting-prospects-ask-jeb/" id="16134" rel="nofollow">The interruption</a>. The person asking for their budget. In their mind, you represent risk before you ever speak.</p>
<p>It happens on cold calls. You say, “Hi, this is…” and they are already calculating how to end the conversation. On discovery calls. In demos. At conferences when you introduce yourself. Every single time.</p>
<p>You are fighting ancient wiring every time you engage a buyer. So what can you control? The first 90 seconds.</p>
<h2 id="h-how-to-build-trust-in-the-first-90-seconds">How to Build Trust in the First 90 Seconds</h2>
<p>We remember first impressions and last impressions. In most meetings, it begins and ends with a handshake.</p>
<p>Brad puts antiperspirant on his right hand. He warms his hands before entering a room. He holds eye contact for one second. Faces the person straight on. Slows his pace. Lowers his tone.</p>
<p>It sounds mechanical. But every one of these micro-decisions either confirms horns or begins to build a halo.</p>
<p>Wet handshake? You’re nervous, unprepared, not confident in what you’re selling.</p>
<p>Avoiding eye contact? You’re hiding something or you don’t believe in your own pitch.</p>
<p>Talking too fast? You’re trying to get something past them before they catch on.</p>
<p>When you control these variables, people’s guard comes down faster. You’re giving their brain evidence that maybe, just maybe, you’re not the threat they assumed you were.</p>
<h2 id="h-the-trust-building-technique-most-salespeople-get-wrong">The Trust-Building Technique Most Salespeople Get Wrong</h2>
<p>Brad would sit across from murder suspects and open with one line: “I need you to help me understand.”</p>
<p>Humans are hardwired to explain. When you position yourself as the learner, something shifts. They become the expert. Their guard drops. They start talking.</p>
<p>Most salespeople walk in ready to educate. Your deck. Your case studies. Your demo. You’re there to prove you know their problems better than they do.</p>
<p>Sometimes that works. But think about what it communicates: “I already know what’s wrong with your business. I just need you to agree with me and sign here.”</p>
<p>Instead, try:</p>
<ul>
<li>“Walk me through what happens when your team processes a new order.”</li>
<li>“Help me understand how you’re handling onboarding right now.”</li>
<li>“What’s your biggest bottleneck?”</li>
</ul>
<p>Invert the dynamic. You’re not there to impress them. You’re there to learn from them. Once buyers start explaining their world, they reveal what matters.</p>
<p>The workaround their team built. The spreadsheet that breaks every month. The process leadership thinks is automated but is completely manual.</p>
<p>That’s the information that moves your deal forward.</p>
<h2 id="h-how-to-build-rapport-before-the-real-conversation-starts">How to Build Rapport Before the Real Conversation Starts</h2>
<p>Before interrogating two suspects, Brad bought them food. Popeyes for one. McDonald’s for the other. Twenty-two dollars total.</p>
<p>The next day, the woman’s on a jail call: “Yeah, they got me with the McDonald’s. That’s why I confessed.”</p>
<p>It was not about the food. It was about comfort. Lowering the guard. Creating what Brad calls a confessional environment where people <a href="https://salesgravy.com/trust-is-clutch-in-sales/" id="15994" rel="nofollow">feel safe telling the truth.</a></p>
<p>You’re probably not buying prospects lunch before your first call. But the principle still applies.</p>
<p>Show up five minutes early so they don’t feel rushed. Ask about their weekend before diving into business. Acknowledge that you know their time is valuable. Turn your camera off if they seem uncomfortable on video. Send the agenda beforehand so there are no surprises.</p>
<p>These are small friction eliminators. They signal: I’m not here to ambush you. I’m not trying to catch you off guard. We’re having a conversation, not a pitch.</p>
<p>The prospect who feels safe tells you what’s really going on. The prospect who feels ambushed gives you the corporate line and ends the call early.</p>
<h2 id="h-what-happens-when-you-actually-build-trust-with-buyers">What Happens When You Actually Build Trust With Buyers</h2>
<p>When buyers move you from horns to halo, everything changes.</p>
<p>They stop filtering their answers. They tell you what keeps them up at night. They admit where the process breaks. They share internal pressure you would never see in a polished demo.</p>
<p>I’ve watched this play out hundreds of times. The rep who asks better questions closes more deals than the rep with the better demo. The rep who makes prospects comfortable gets to real problems faster than the rep with the perfect pitch.</p>
<p>Brad spent 25 years getting people to confess to federal crimes. He still warms up his hands before handshakes. Still slows his speech. Still positions himself as someone who needs to learn.</p>
<p>Why? Because building trust isn’t about personality or natural charisma. It’s about technique. These methods work because they’re based on how humans actually operate, not how we wish they operated.</p>
<p>And when buyers tell you the truth, you can actually help them.</p>
<p>—</p>
<p>Download our free <a href="https://salesgravy.com/sales-eq-book-club-guide/" rel="nofollow">Sales EQ Book Club Guide</a> to master the emotional intelligence skills that help you read prospects and close more deals.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;&lt;a href=&#34;https://www.linkedin.com/in/bradbeeler1865/&#34; id=&#34;https://www.linkedin.com/in/bradbeeler1865/&#34; rel=&#34;nofollow&#34;&gt;Brad Beeler, author of Tell Me Everything&lt;/a&gt; and retired Secret Service agent who has conducted more criminal polygraphs than anyone in the agency’s history, was clearing a house on a search warrant when he came across two dogs: a pitbull and a Chihuahua.&lt;/p&gt;
&lt;p&gt;His focus locked on the pitbull. The stereotype. The threat.&lt;/p&gt;
&lt;p&gt;Meanwhile, the Chihuahua circled behind him and jumped up, latching onto him right between the legs while his partner stood there laughing.&lt;/p&gt;
&lt;p&gt;We assign horns and halos fast. Brad learned that lesson with dogs. You learn it every time a prospect shuts down before you finish your introduction.&lt;/p&gt;
&lt;p&gt;Horns mean danger. Hurtful. Someone here to take from me.&lt;/p&gt;
&lt;p&gt;Halo means safe. Helpful. On my side.&lt;/p&gt;
&lt;p&gt;Over 25 years of getting people to confess to federal crimes, Brad discovered something powerful: the same instincts that get hardened criminals to talk work in conference rooms. The techniques that break through with people who have every reason to lie also work on prospects who have every reason to brush you off.&lt;/p&gt;
&lt;p&gt;Because in both environments, trust determines everything.&lt;/p&gt;
&lt;h2 id=&#34;h-why-building-trust-with-prospects-is-harder-than-you-think&#34;&gt;Why Building Trust With Prospects Is Harder Than You Think&lt;/h2&gt;
&lt;p&gt;Your brain’s been running this horns-and-halos program for 300,000 years. When something rustled in the bushes, you made a split-second decision: climb a tree or fight. That quick judgment kept you alive.&lt;/p&gt;
&lt;p&gt;The moment you walk into a prospect meeting, their brain assigns you horns automatically. You are the salesperson. &lt;a href=&#34;https://salesgravy.com/overcoming-call-reluctance-how-to-stop-the-mental-block-of-interrupting-prospects-ask-jeb/&#34; id=&#34;16134&#34; rel=&#34;nofollow&#34;&gt;The interruption&lt;/a&gt;. The person asking for their budget. In their mind, you represent risk before you ever speak.&lt;/p&gt;
&lt;p&gt;It happens on cold calls. You say, “Hi, this is…” and they are already calculating how to end the conversation. On discovery calls. In demos. At conferences when you introduce yourself. Every single time.&lt;/p&gt;
&lt;p&gt;You are fighting ancient wiring every time you engage a buyer. So what can you control? The first 90 seconds.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-build-trust-in-the-first-90-seconds&#34;&gt;How to Build Trust in the First 90 Seconds&lt;/h2&gt;
&lt;p&gt;We remember first impressions and last impressions. In most meetings, it begins and ends with a handshake.&lt;/p&gt;
&lt;p&gt;Brad puts antiperspirant on his right hand. He warms his hands before entering a room. He holds eye contact for one second. Faces the person straight on. Slows his pace. Lowers his tone.&lt;/p&gt;
&lt;p&gt;It sounds mechanical. But every one of these micro-decisions either confirms horns or begins to build a halo.&lt;/p&gt;
&lt;p&gt;Wet handshake? You’re nervous, unprepared, not confident in what you’re selling.&lt;/p&gt;
&lt;p&gt;Avoiding eye contact? You’re hiding something or you don’t believe in your own pitch.&lt;/p&gt;
&lt;p&gt;Talking too fast? You’re trying to get something past them before they catch on.&lt;/p&gt;
&lt;p&gt;When you control these variables, people’s guard comes down faster. You’re giving their brain evidence that maybe, just maybe, you’re not the threat they assumed you were.&lt;/p&gt;
&lt;h2 id=&#34;h-the-trust-building-technique-most-salespeople-get-wrong&#34;&gt;The Trust-Building Technique Most Salespeople Get Wrong&lt;/h2&gt;
&lt;p&gt;Brad would sit across from murder suspects and open with one line: “I need you to help me understand.”&lt;/p&gt;
&lt;p&gt;Humans are hardwired to explain. When you position yourself as the learner, something shifts. They become the expert. Their guard drops. They start talking.&lt;/p&gt;
&lt;p&gt;Most salespeople walk in ready to educate. Your deck. Your case studies. Your demo. You’re there to prove you know their problems better than they do.&lt;/p&gt;
&lt;p&gt;Sometimes that works. But think about what it communicates: “I already know what’s wrong with your business. I just need you to agree with me and sign here.”&lt;/p&gt;
&lt;p&gt;Instead, try:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;“Walk me through what happens when your team processes a new order.”&lt;/li&gt;
&lt;li&gt;“Help me understand how you’re handling onboarding right now.”&lt;/li&gt;
&lt;li&gt;“What’s your biggest bottleneck?”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Invert the dynamic. You’re not there to impress them. You’re there to learn from them. Once buyers start explaining their world, they reveal what matters.&lt;/p&gt;
&lt;p&gt;The workaround their team built. The spreadsheet that breaks every month. The process leadership thinks is automated but is completely manual.&lt;/p&gt;
&lt;p&gt;That’s the information that moves your deal forward.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-build-rapport-before-the-real-conversation-starts&#34;&gt;How to Build Rapport Before the Real Conversation Starts&lt;/h2&gt;
&lt;p&gt;Before interrogating two suspects, Brad bought them food. Popeyes for one. McDonald’s for the other. Twenty-two dollars total.&lt;/p&gt;
&lt;p&gt;The next day, the woman’s on a jail call: “Yeah, they got me with the McDonald’s. That’s why I confessed.”&lt;/p&gt;
&lt;p&gt;It was not about the food. It was about comfort. Lowering the guard. Creating what Brad calls a confessional environment where people &lt;a href=&#34;https://salesgravy.com/trust-is-clutch-in-sales/&#34; id=&#34;15994&#34; rel=&#34;nofollow&#34;&gt;feel safe telling the truth.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;You’re probably not buying prospects lunch before your first call. But the principle still applies.&lt;/p&gt;
&lt;p&gt;Show up five minutes early so they don’t feel rushed. Ask about their weekend before diving into business. Acknowledge that you know their time is valuable. Turn your camera off if they seem uncomfortable on video. Send the agenda beforehand so there are no surprises.&lt;/p&gt;
&lt;p&gt;These are small friction eliminators. They signal: I’m not here to ambush you. I’m not trying to catch you off guard. We’re having a conversation, not a pitch.&lt;/p&gt;
&lt;p&gt;The prospect who feels safe tells you what’s really going on. The prospect who feels ambushed gives you the corporate line and ends the call early.&lt;/p&gt;
&lt;h2 id=&#34;h-what-happens-when-you-actually-build-trust-with-buyers&#34;&gt;What Happens When You Actually Build Trust With Buyers&lt;/h2&gt;
&lt;p&gt;When buyers move you from horns to halo, everything changes.&lt;/p&gt;
&lt;p&gt;They stop filtering their answers. They tell you what keeps them up at night. They admit where the process breaks. They share internal pressure you would never see in a polished demo.&lt;/p&gt;
&lt;p&gt;I’ve watched this play out hundreds of times. The rep who asks better questions closes more deals than the rep with the better demo. The rep who makes prospects comfortable gets to real problems faster than the rep with the perfect pitch.&lt;/p&gt;
&lt;p&gt;Brad spent 25 years getting people to confess to federal crimes. He still warms up his hands before handshakes. Still slows his speech. Still positions himself as someone who needs to learn.&lt;/p&gt;
&lt;p&gt;Why? Because building trust isn’t about personality or natural charisma. It’s about technique. These methods work because they’re based on how humans actually operate, not how we wish they operated.&lt;/p&gt;
&lt;p&gt;And when buyers tell you the truth, you can actually help them.&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;Download our free &lt;a href=&#34;https://salesgravy.com/sales-eq-book-club-guide/&#34; rel=&#34;nofollow&#34;&gt;Sales EQ Book Club Guide&lt;/a&gt; to master the emotional intelligence skills that help you read prospects and close more deals.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <guid isPermaLink="false">https://salesgravy.com/?p=17968</guid>
                <link>https://salesgravy.com/what-a-secret-service-interrogator-can-teach-you-about-building-trust/</link>
                <pubDate>Thu, 26 Feb 2026 16:44:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/2ad5b060-86e8-48d0-b7c4-395a64309514_r.-and-Brad-Beeler-Sales-Gravy-Podcast-Cover-1.png"/>
                <itunes:duration>2335</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>3 Micro Behaviors That Make Prospects Say Yes (Ask Jeb)</itunes:title>
                <title>3 Micro Behaviors That Make Prospects Say Yes (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Let me ask you: What if the biggest thing standing between you and your next closed deal had nothing to do with your product knowledge, your pricing, or your pitch? What if it came down to three simple micro behaviors that most salespeople never bother to master?&lt;/p&gt;
&lt;p&gt;I was speaking to a group of students and marketing professionals at BYU-Idaho recently, and this question came up in a great way. We were talking about what actually drives buying decisions, and I shared something I believe with every fiber of my being: your prospect&amp;#8217;s emotional experience with you as they walk through their decision journey is a more consistent predictor of outcome than any other variable.&lt;/p&gt;
&lt;p&gt;Read that again. Their emotional experience. Not your features. Not your price. Not your killer deck.&lt;/p&gt;
&lt;p&gt;People are asking five questions as they go through a decision to buy:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Do I like you? &lt;/li&gt;
&lt;li&gt;Do you listen to me?&lt;/li&gt;
&lt;li&gt;Do you make me feel important? &lt;/li&gt;
&lt;li&gt;Do you understand me? &lt;/li&gt;
&lt;li&gt;Can I trust you? &lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;If you can get to yes on all five, you win. And the micro behaviors below are exactly how you do it.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-micro-behavior-1-read-the-room&#34;&gt;Micro Behavior #1: Read the Room&lt;/h2&gt;
&lt;p&gt;Authenticity without respect for your audience is arrogance.&lt;/p&gt;
&lt;p&gt;I know that sounds blunt, but I mean it. I see salespeople all the time who show up however they want to show up, dressed however they feel like dressing, presenting however they feel comfortable, and then wonder why the deal stalled. Being &amp;#8220;authentic&amp;#8221; does not mean ignoring your buyer. It means s&lt;a href=&#34;https://salesgravy.com/in-sales-its-not-about-you/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/in-sales-its-not-about-you/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;howing up for your buyer&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;When I was in outside sales doing field work, I had clothes hanging in my car on a hanger. If I was walking into a company where everyone wore suits, I put on a jacket and a tie. If I was walking into a manufacturing plant full of people in polo shirts, I changed in the parking lot. When I sold in Clemson, South Carolina, I wore a Tiger tie. I&amp;#8217;m a Georgia Bulldog, but I was in their house. Showing up in Clemson with a Dawgs tie would have cost me the deal before I ever opened my mouth.&lt;/p&gt;
&lt;p&gt;Reading the room is not fake. It is the highest form of respect you can show another person. It says: I see you. I came prepared for you. You matter to me.&lt;/p&gt;
&lt;p&gt;That one shift, from showing up for yourself to showing up for your buyer, will change your results immediately.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-micro-behavior-2-shut-up-and-listen&#34;&gt;Micro Behavior #2: Shut Up and Listen&lt;/h2&gt;
&lt;p&gt;This is the easiest and fastest way to be likable on the planet, and most salespeople still will not do it.&lt;/p&gt;
&lt;p&gt;When you give another human being your full, undivided attention and actually listen to them, they fall in love with you. I am not exaggerating. I said this to the students at BYU-Idaho and I will say it here: if you just listen to people, they will do almost anything you ask them to do.&lt;/p&gt;
&lt;p&gt;Why? Because the most insatiable human need is the need to feel important. To feel like you matter. And when you give someone your full attention, you are filling that need in a way that almost nobody else in their life is willing to do.&lt;/p&gt;
&lt;p&gt;The &lt;a href=&#34;https://salesgravy.com/courses/sales-eq-emotional-intelligence-selling-system/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/courses/sales-eq-emotional-intelligence-selling-system/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;mechanics&lt;/a&gt; are simple. Ask a great question. Then shut up. Resist every urge to jump in, interject, or start mentally composing your response while they are still talking. Just listen.&lt;/p&gt;
&lt;p&gt;The reason this is hard is that when our mouth is not moving, we do not feel important. We feel like we are losing ground. We feel like silence is weakness. It is not. Silence and attention are your greatest sales weapons.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-micro-behavior-3-tell-them-their-own-story-back-to-them&#34;&gt;Micro Behavior #3: Tell Them Their Own Story Back to Them&lt;/h2&gt;
&lt;p&gt;This one is where everything clicks together.&lt;/p&gt;
&lt;p&gt;Once you have listened, here is what you do when you open your mouth: tell them the story they just told you, back to them, in the context of how you can help them.&lt;/p&gt;
&lt;p&gt;Let me say that one more time because it is that important.&lt;/p&gt;
&lt;p&gt;When words come out of your mouth, you should be telling your prospect the story they just told you about themselves and their situation, framed around how you can solve their problem. That is it. That is the whole game.&lt;/p&gt;
&lt;p&gt;This answers the question every buyer is silently asking: &amp;#8220;Does this person actually understand me?&amp;#8221; And even if you do not get every detail right, if they can see you are genuinely trying to understand, they will still feel it. They will still think: this person cares about me.&lt;/p&gt;
&lt;p&gt;When you can read the room, &lt;a href=&#34;https://salesgravy.com/how-to-stay-emotionally-consistent-in-sales/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/how-to-stay-emotionally-consistent-in-sales/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;listen without an agenda&lt;/a&gt;, and reflect their story back to them in a way that connects to your solution, you have answered yes to four of those five buying questions before you ever ask for anything.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-one-more-thing-the-pipe-is-life&#34;&gt;One More Thing: The Pipe Is Life&lt;/h2&gt;
&lt;p&gt;I was asked at the end of that BYU-Idaho session: &amp;#8220;If you could leave us with one thing, what would it be?&amp;#8221;&lt;/p&gt;
&lt;p&gt;My answer was immediate. The pipe is &lt;em&gt;life&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;It does not matter how likable you are. It does not matter how well you listen. It does not matter if you have mastered every micro behavior in this post. If you do not have a pipeline, none of it matters. The number one reason salespeople fail is an empty pipeline. And the number one reason pipelines are empty is that salespeople stop &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-training/&#34; type=&#34;link&#34; id=&#34;https://salesgravy.com/courses/fanatical-prospecting-training/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;doing the prospecting work every single day&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Especially on the days you are tired. Especially at the end of the day when you just want to go home. Feed the pipe. Pick up the phone. Make one more call.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Join Sales Gravy at our next live workshop event. These are high-energy, immersive experiences built to sharpen your mindset, your skills, and your pipeline. Get the details and register at &lt;a href=&#34;https://salesgravy.com/live&#34;&gt;salesgravy&lt;/a&gt;&lt;em&gt;&lt;a href=&#34;https://salesgravy.com/live&#34;&gt;.&lt;/a&gt;&lt;/em&gt;&lt;a href=&#34;https://salesgravy.com/live&#34;&gt;com/live&lt;/a&gt;&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Let me ask you: What if the biggest thing standing between you and your next closed deal had nothing to do with your product knowledge, your pricing, or your pitch? What if it came down to three simple micro behaviors that most salespeople never bother to master?</p>
<p>I was speaking to a group of students and marketing professionals at BYU-Idaho recently, and this question came up in a great way. We were talking about what actually drives buying decisions, and I shared something I believe with every fiber of my being: your prospect’s emotional experience with you as they walk through their decision journey is a more consistent predictor of outcome than any other variable.</p>
<p>Read that again. Their emotional experience. Not your features. Not your price. Not your killer deck.</p>
<p>People are asking five questions as they go through a decision to buy:</p>
<ol>
<li>Do I like you? </li>
<li>Do you listen to me?</li>
<li>Do you make me feel important? </li>
<li>Do you understand me? </li>
<li>Can I trust you? </li>
</ol>
<p>If you can get to yes on all five, you win. And the micro behaviors below are exactly how you do it.</p>
<hr/>
<h2 id="h-micro-behavior-1-read-the-room">Micro Behavior #1: Read the Room</h2>
<p>Authenticity without respect for your audience is arrogance.</p>
<p>I know that sounds blunt, but I mean it. I see salespeople all the time who show up however they want to show up, dressed however they feel like dressing, presenting however they feel comfortable, and then wonder why the deal stalled. Being “authentic” does not mean ignoring your buyer. It means s<a href="https://salesgravy.com/in-sales-its-not-about-you/" id="https://salesgravy.com/in-sales-its-not-about-you/" rel="nofollow">howing up for your buyer</a>.</p>
<p>When I was in outside sales doing field work, I had clothes hanging in my car on a hanger. If I was walking into a company where everyone wore suits, I put on a jacket and a tie. If I was walking into a manufacturing plant full of people in polo shirts, I changed in the parking lot. When I sold in Clemson, South Carolina, I wore a Tiger tie. I’m a Georgia Bulldog, but I was in their house. Showing up in Clemson with a Dawgs tie would have cost me the deal before I ever opened my mouth.</p>
<p>Reading the room is not fake. It is the highest form of respect you can show another person. It says: I see you. I came prepared for you. You matter to me.</p>
<p>That one shift, from showing up for yourself to showing up for your buyer, will change your results immediately.</p>
<hr/>
<h2 id="h-micro-behavior-2-shut-up-and-listen">Micro Behavior #2: Shut Up and Listen</h2>
<p>This is the easiest and fastest way to be likable on the planet, and most salespeople still will not do it.</p>
<p>When you give another human being your full, undivided attention and actually listen to them, they fall in love with you. I am not exaggerating. I said this to the students at BYU-Idaho and I will say it here: if you just listen to people, they will do almost anything you ask them to do.</p>
<p>Why? Because the most insatiable human need is the need to feel important. To feel like you matter. And when you give someone your full attention, you are filling that need in a way that almost nobody else in their life is willing to do.</p>
<p>The <a href="https://salesgravy.com/courses/sales-eq-emotional-intelligence-selling-system/" id="https://salesgravy.com/courses/sales-eq-emotional-intelligence-selling-system/" rel="nofollow">mechanics</a> are simple. Ask a great question. Then shut up. Resist every urge to jump in, interject, or start mentally composing your response while they are still talking. Just listen.</p>
<p>The reason this is hard is that when our mouth is not moving, we do not feel important. We feel like we are losing ground. We feel like silence is weakness. It is not. Silence and attention are your greatest sales weapons.</p>
<hr/>
<h2 id="h-micro-behavior-3-tell-them-their-own-story-back-to-them">Micro Behavior #3: Tell Them Their Own Story Back to Them</h2>
<p>This one is where everything clicks together.</p>
<p>Once you have listened, here is what you do when you open your mouth: tell them the story they just told you, back to them, in the context of how you can help them.</p>
<p>Let me say that one more time because it is that important.</p>
<p>When words come out of your mouth, you should be telling your prospect the story they just told you about themselves and their situation, framed around how you can solve their problem. That is it. That is the whole game.</p>
<p>This answers the question every buyer is silently asking: “Does this person actually understand me?” And even if you do not get every detail right, if they can see you are genuinely trying to understand, they will still feel it. They will still think: this person cares about me.</p>
<p>When you can read the room, <a href="https://salesgravy.com/how-to-stay-emotionally-consistent-in-sales/" id="https://salesgravy.com/how-to-stay-emotionally-consistent-in-sales/" rel="nofollow">listen without an agenda</a>, and reflect their story back to them in a way that connects to your solution, you have answered yes to four of those five buying questions before you ever ask for anything.</p>
<hr/>
<h2 id="h-one-more-thing-the-pipe-is-life">One More Thing: The Pipe Is Life</h2>
<p>I was asked at the end of that BYU-Idaho session: “If you could leave us with one thing, what would it be?”</p>
<p>My answer was immediate. The pipe is <em>life</em>.</p>
<p>It does not matter how likable you are. It does not matter how well you listen. It does not matter if you have mastered every micro behavior in this post. If you do not have a pipeline, none of it matters. The number one reason salespeople fail is an empty pipeline. And the number one reason pipelines are empty is that salespeople stop <a href="https://salesgravy.com/courses/fanatical-prospecting-training/" id="https://salesgravy.com/courses/fanatical-prospecting-training/" rel="nofollow">doing the prospecting work every single day</a>.</p>
<p>Especially on the days you are tired. Especially at the end of the day when you just want to go home. Feed the pipe. Pick up the phone. Make one more call.</p>
<hr/>
<p>Join Sales Gravy at our next live workshop event. These are high-energy, immersive experiences built to sharpen your mindset, your skills, and your pipeline. Get the details and register at <a href="https://salesgravy.com/live" rel="nofollow">salesgravy</a><em><a href="https://salesgravy.com/live" rel="nofollow">.</a></em><a href="https://salesgravy.com/live" rel="nofollow">com/live</a><em>.</em></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Let me ask you: What if the biggest thing standing between you and your next closed deal had nothing to do with your product knowledge, your pricing, or your pitch? What if it came down to three simple micro behaviors that most salespeople never bother to master?&lt;/p&gt;
&lt;p&gt;I was speaking to a group of students and marketing professionals at BYU-Idaho recently, and this question came up in a great way. We were talking about what actually drives buying decisions, and I shared something I believe with every fiber of my being: your prospect’s emotional experience with you as they walk through their decision journey is a more consistent predictor of outcome than any other variable.&lt;/p&gt;
&lt;p&gt;Read that again. Their emotional experience. Not your features. Not your price. Not your killer deck.&lt;/p&gt;
&lt;p&gt;People are asking five questions as they go through a decision to buy:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Do I like you? &lt;/li&gt;
&lt;li&gt;Do you listen to me?&lt;/li&gt;
&lt;li&gt;Do you make me feel important? &lt;/li&gt;
&lt;li&gt;Do you understand me? &lt;/li&gt;
&lt;li&gt;Can I trust you? &lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;If you can get to yes on all five, you win. And the micro behaviors below are exactly how you do it.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-micro-behavior-1-read-the-room&#34;&gt;Micro Behavior #1: Read the Room&lt;/h2&gt;
&lt;p&gt;Authenticity without respect for your audience is arrogance.&lt;/p&gt;
&lt;p&gt;I know that sounds blunt, but I mean it. I see salespeople all the time who show up however they want to show up, dressed however they feel like dressing, presenting however they feel comfortable, and then wonder why the deal stalled. Being “authentic” does not mean ignoring your buyer. It means s&lt;a href=&#34;https://salesgravy.com/in-sales-its-not-about-you/&#34; id=&#34;https://salesgravy.com/in-sales-its-not-about-you/&#34; rel=&#34;nofollow&#34;&gt;howing up for your buyer&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;When I was in outside sales doing field work, I had clothes hanging in my car on a hanger. If I was walking into a company where everyone wore suits, I put on a jacket and a tie. If I was walking into a manufacturing plant full of people in polo shirts, I changed in the parking lot. When I sold in Clemson, South Carolina, I wore a Tiger tie. I’m a Georgia Bulldog, but I was in their house. Showing up in Clemson with a Dawgs tie would have cost me the deal before I ever opened my mouth.&lt;/p&gt;
&lt;p&gt;Reading the room is not fake. It is the highest form of respect you can show another person. It says: I see you. I came prepared for you. You matter to me.&lt;/p&gt;
&lt;p&gt;That one shift, from showing up for yourself to showing up for your buyer, will change your results immediately.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-micro-behavior-2-shut-up-and-listen&#34;&gt;Micro Behavior #2: Shut Up and Listen&lt;/h2&gt;
&lt;p&gt;This is the easiest and fastest way to be likable on the planet, and most salespeople still will not do it.&lt;/p&gt;
&lt;p&gt;When you give another human being your full, undivided attention and actually listen to them, they fall in love with you. I am not exaggerating. I said this to the students at BYU-Idaho and I will say it here: if you just listen to people, they will do almost anything you ask them to do.&lt;/p&gt;
&lt;p&gt;Why? Because the most insatiable human need is the need to feel important. To feel like you matter. And when you give someone your full attention, you are filling that need in a way that almost nobody else in their life is willing to do.&lt;/p&gt;
&lt;p&gt;The &lt;a href=&#34;https://salesgravy.com/courses/sales-eq-emotional-intelligence-selling-system/&#34; id=&#34;https://salesgravy.com/courses/sales-eq-emotional-intelligence-selling-system/&#34; rel=&#34;nofollow&#34;&gt;mechanics&lt;/a&gt; are simple. Ask a great question. Then shut up. Resist every urge to jump in, interject, or start mentally composing your response while they are still talking. Just listen.&lt;/p&gt;
&lt;p&gt;The reason this is hard is that when our mouth is not moving, we do not feel important. We feel like we are losing ground. We feel like silence is weakness. It is not. Silence and attention are your greatest sales weapons.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-micro-behavior-3-tell-them-their-own-story-back-to-them&#34;&gt;Micro Behavior #3: Tell Them Their Own Story Back to Them&lt;/h2&gt;
&lt;p&gt;This one is where everything clicks together.&lt;/p&gt;
&lt;p&gt;Once you have listened, here is what you do when you open your mouth: tell them the story they just told you, back to them, in the context of how you can help them.&lt;/p&gt;
&lt;p&gt;Let me say that one more time because it is that important.&lt;/p&gt;
&lt;p&gt;When words come out of your mouth, you should be telling your prospect the story they just told you about themselves and their situation, framed around how you can solve their problem. That is it. That is the whole game.&lt;/p&gt;
&lt;p&gt;This answers the question every buyer is silently asking: “Does this person actually understand me?” And even if you do not get every detail right, if they can see you are genuinely trying to understand, they will still feel it. They will still think: this person cares about me.&lt;/p&gt;
&lt;p&gt;When you can read the room, &lt;a href=&#34;https://salesgravy.com/how-to-stay-emotionally-consistent-in-sales/&#34; id=&#34;https://salesgravy.com/how-to-stay-emotionally-consistent-in-sales/&#34; rel=&#34;nofollow&#34;&gt;listen without an agenda&lt;/a&gt;, and reflect their story back to them in a way that connects to your solution, you have answered yes to four of those five buying questions before you ever ask for anything.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-one-more-thing-the-pipe-is-life&#34;&gt;One More Thing: The Pipe Is Life&lt;/h2&gt;
&lt;p&gt;I was asked at the end of that BYU-Idaho session: “If you could leave us with one thing, what would it be?”&lt;/p&gt;
&lt;p&gt;My answer was immediate. The pipe is &lt;em&gt;life&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;It does not matter how likable you are. It does not matter how well you listen. It does not matter if you have mastered every micro behavior in this post. If you do not have a pipeline, none of it matters. The number one reason salespeople fail is an empty pipeline. And the number one reason pipelines are empty is that salespeople stop &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-training/&#34; id=&#34;https://salesgravy.com/courses/fanatical-prospecting-training/&#34; rel=&#34;nofollow&#34;&gt;doing the prospecting work every single day&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Especially on the days you are tired. Especially at the end of the day when you just want to go home. Feed the pipe. Pick up the phone. Make one more call.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Join Sales Gravy at our next live workshop event. These are high-energy, immersive experiences built to sharpen your mindset, your skills, and your pipeline. Get the details and register at &lt;a href=&#34;https://salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;salesgravy&lt;/a&gt;&lt;em&gt;&lt;a href=&#34;https://salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;.&lt;/a&gt;&lt;/em&gt;&lt;a href=&#34;https://salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;com/live&lt;/a&gt;&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/micro-behaviors-in-sales-ask-jeb/</link>
                <pubDate>Tue, 24 Feb 2026 16:32:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/3e943b7d-8850-4256-9402-e7869f03dbc9_s_micro_behaviors_likability_podcast_thumbnail.png"/>
                <itunes:duration>583</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Failure is Not Permanent (Money Monday)</itunes:title>
                <title>Failure is Not Permanent (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;One of the most vivid memories from my childhood was the day I was bucked off my pony, Macaroni. I was only six years old. We were in an arena where my mother was giving me my very first riding lessons.&amp;#160;&lt;/p&gt;
&lt;p&gt;Macaroni was stung by a bee, and she reacted by bucking. I couldn’t hang on, and I landed hard on my back. It knocked the breath out of me. I gasped for air. Then, as I finally caught my breath, I started bawling at the shock of being involuntarily dismounted.&amp;#160;&lt;/p&gt;
&lt;p&gt;My mom caught the pony, led her back over to me, and gently told me to dust myself off and get back on. But by this time, I was sobbing the way kids do when they’ve cried so hard that they can’t stop.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-failure-is-just-a-bruise&#34;&gt;Failure is Just a Bruise&lt;/h2&gt;
&lt;p&gt;I shook my head and refused to get back on the pony. My mother tried her best to calm me down and reason with me, but I still refused to get back on.&amp;#160;&lt;/p&gt;
&lt;p&gt;Then she took a different tactic and got tough. Her stern, direct tone of voice made it clear that she was not asking me to get back on the pony—she was telling me. That&amp;#8217;s what I remember the most because my mom had never talked to me like that before and has rarely ever used that tone and directness since.&amp;#160;&lt;/p&gt;
&lt;p&gt;“Get up, and get back on that pony now!” she admonished.&amp;#160;&lt;/p&gt;
&lt;p&gt;She was unmovable. Like Teflon. My tears and pleading made no difference. I knew I had no choice, so I stood up, shaking. Still trying to catch my breath, she helped me get back on the pony.&amp;#160;&lt;/p&gt;
&lt;p&gt;Right there in the riding ring, at six years old, I experienced one of the most pivotal lessons of my life. My mother taught me that failure is just a bruise, not a tattoo.&amp;#160;&lt;/p&gt;
&lt;p&gt;She wasn’t being cruel; she was being protective—protective of my future self, the one who might otherwise have carried an irrational fear of horses, or an ingrained habit of backing down at the first taste of adversity into the rest of my life.&lt;/p&gt;
&lt;p&gt;She knew that if she had let me off the hook and let me walk away from that pony, there was a good chance that I’d never get back on again. That the fear I felt when I landed on my back in the sand would grow and gain a life of its own. That I would vow to never let the pain and embarrassment of falling off happen to me again, and with that, my brush with failure would become permanent.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-failure-can-t-really-bite-you&#34;&gt;Failure Can&amp;#8217;t Really Bite You&lt;/h2&gt;
&lt;p&gt;The truth is, failure is usually a &lt;a href=&#34;https://salesgravy.com/redefining-failure/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;short-lived&lt;/a&gt; event. Yes, it’s jarring, unexpected, and can momentarily knock the breath out of you. But it &lt;em&gt;doesn’t&lt;/em&gt; have to be the defining chapter of your story.&amp;#160;&lt;/p&gt;
&lt;p&gt;That’s what my mother understood so well in that riding ring. She insisted that I face my fear, effectively telling me, &lt;em&gt;“Hey, the worst part’s over. Now that you’ve experienced fear and failure, get back on and prove to yourself you can handle it.”&lt;/em&gt;&amp;#160;&lt;/p&gt;
&lt;p&gt;Because once you push through that initial sting, you discover that the fear can’t really bite you unless you give it teeth in your own mind.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-when-failure-becomes-permanent&#34;&gt;When Failure Becomes Permanent&lt;/h2&gt;
&lt;p&gt;For far too many people, though, the pain of failure does become permanent. Instead of allowing themselves a moment to dust off and try again, they walk away in defeat—often without fully grasping the long-term impact of that decision.&amp;#160;&lt;/p&gt;
&lt;p&gt;Rather than letting the bruise fade, they opt to memorialize failure in their minds, assigning it more meaning than it deserves. They replay the embarrassment and pain over and over, until it becomes an unspoken vow: &lt;em&gt;“Never again.”&lt;/em&gt;&amp;#160;&lt;/p&gt;
&lt;p&gt;And in that single choice, a brief setback can morph into a defining moment in which they forfeit the chance to learn, grow, and eventually experience the sweetness of victory.&lt;/p&gt;
&lt;p&gt;Think about how this scenario plays out in everyday life. Maybe you dream of learning a new skill—painting, playing guitar, writing a book, starting a podcast—but in your first attempt, you falter or feel foolish. Rather than chalking it up to “beginner’s missteps,” you decide: &lt;em&gt;“I’m terrible at this; I’ll never try again.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;And that small bruise becomes a tattoo right there, on the spot. &lt;a href=&#34;https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;You miss out&lt;/a&gt; on the personal growth, the fun, and potentially incredible experiences you would have discovered if you’d simply dusted yourself off and tried again.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sales-is-a-tapestry-of-failure&#34;&gt;Sales is a Tapestry of Failure&lt;/h2&gt;
&lt;p&gt;In sales, this avoidance of failure is just as prevalent, if not more so, because the stakes often involve your income or your reputation at work.&amp;#160;&lt;/p&gt;
&lt;p&gt;One day, you run a sales call that goes terribly off the rails—the prospect is disinterested, you get flustered, or you stumble on a key question. You come away feeling embarrassed, incompetent, maybe even humiliated if it happened in front of your sales manager.&amp;#160;&lt;/p&gt;
&lt;p&gt;That single negative experience can color your perception of future calls. You avoid that type of call, that kind of prospect, or that particular approach. You remember that unpleasant feeling so vividly that you decide it’s “safer” never to try again.&amp;#160;&lt;/p&gt;
&lt;p&gt;So many sales reps finally gain the courage to &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34;&gt;cold call&lt;/a&gt; a C-level executive at a high-value prospect. Then freeze when they get a hard objection, leaving them feeling small and insecure. Instead of analyzing what went wrong, adjusting their approach, and trying again, they vow, &lt;em&gt;“I’m never calling anyone that high up again.”&lt;/em&gt;&amp;#160;&lt;/p&gt;
&lt;p&gt;And while that might spare them from momentary embarrassment and discomfort, the long-term consequences are enormous. Their pipeline shrinks and income tanks because they’re playing it safe. And, ultimately, their career crashes because they’re afraid to push outside of their comfort zone.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sales-failure-where-the-bruise-can-really-hurt&#34;&gt;Sales Failure: Where the Bruise Can Really Hurt&lt;/h2&gt;
&lt;p&gt;Sales can be bruising. Each rejection takes a piece out of you and can feel like a blow to your self-worth. It’s easy to internalize it. Over time, a string of “no’s” can erode your confidence, making the idea of picking up the phone and calling prospects feel daunting.&lt;/p&gt;
&lt;p&gt;Our minds can often be drama queens. When something painful happens, we cling to that memory and replay it, each time piling on new layers of negativity—&lt;em&gt;“I can’t believe I said that,” “What was I thinking,” “I’m so stupid.”&lt;/em&gt; In reality, the prospect might barely remember it or might even respect your courage. But to &lt;em&gt;you&lt;/em&gt;, it’s all-consuming.&lt;/p&gt;
&lt;p&gt;But remember, a “no” in sales is rarely personal. Often, it’s circumstantial—maybe the prospect is having a bad day, or their budget cycle doesn’t align with your proposal, or they had a negative experience with a different vendor and brought that baggage with them into your presentation.&amp;#160;&lt;/p&gt;
&lt;p&gt;The more you detach your self-worth from the outcome, the less likely you are to see these “no&amp;#8217;s” as permanent markers of failure. Instead, you&amp;#8217;ll shift your mindset. You begin to view failure as data that you can use to gain insight into how to improve. You start to treat each rejection as a chance to refine your approach.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-success-stories-are-forged-in-failure&#34;&gt;Success Stories are Forged in Failure&lt;/h2&gt;
&lt;p&gt;The true success stories in sales almost always come from people who learned to pick themselves up, analyze the failure, and adapt. They didn&amp;#8217;t let the fear of failure overshadow their potential for greatness.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;p&gt;The best salespeople—and frankly, the happiest people—know that failure is inevitable. Rather than avoiding it, they embrace it. They feel the pain just like anyone else, but recognize that bruises eventually fade. You just have to keep moving forward in order to heal.&lt;/p&gt;
&lt;p&gt;At the end of the day, resilience in the face of failure is a choice. It doesn’t always feel like one, especially in the raw moments right after you’ve messed up, taken a big hit, or find yourself on your back in the dirt.&amp;#160;&lt;/p&gt;
&lt;p&gt;But as soon as you reclaim your power to stand up, brush off the dust, and climb back on—whether it’s a literal or figurative pony—you’ll find your perspective shifting. Failure no longer holds you hostage. It becomes a footnote in a broader story of your determination and personal growth.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-failure-is-only-final-if-you-make-that-choice&#34;&gt;Failure is Only Final If You Make That Choice&lt;/h2&gt;
&lt;p&gt;So, the next time you bomb a sales call, lose a deal you thought was a lock, get yelled at on a cold call, or face an embarrassing situation in front of your peers, remember: &lt;em&gt;you get to choose&lt;/em&gt;. Will this be just a bruise, or will you sear it into your psyche, turning it into a tattoo of permanent self-doubt?&amp;#160;&lt;/p&gt;
&lt;p&gt;My challenge to you this week is when things go wrong, to look up and get up. Get back on the phone. Set another meeting. Propose the next big idea. Trust yourself to learn, adapt, and keep going. Will yourself to stop and make one more call.&amp;#160;&lt;/p&gt;
&lt;p&gt;Because failure is only final if you decide to never get back on that pony again.&lt;/p&gt;
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                <description><![CDATA[<p>One of the most vivid memories from my childhood was the day I was bucked off my pony, Macaroni. I was only six years old. We were in an arena where my mother was giving me my very first riding lessons. </p>
<p>Macaroni was stung by a bee, and she reacted by bucking. I couldn’t hang on, and I landed hard on my back. It knocked the breath out of me. I gasped for air. Then, as I finally caught my breath, I started bawling at the shock of being involuntarily dismounted. </p>
<p>My mom caught the pony, led her back over to me, and gently told me to dust myself off and get back on. But by this time, I was sobbing the way kids do when they’ve cried so hard that they can’t stop. </p>
<h2 id="h-failure-is-just-a-bruise">Failure is Just a Bruise</h2>
<p>I shook my head and refused to get back on the pony. My mother tried her best to calm me down and reason with me, but I still refused to get back on. </p>
<p>Then she took a different tactic and got tough. Her stern, direct tone of voice made it clear that she was not asking me to get back on the pony—she was telling me. That’s what I remember the most because my mom had never talked to me like that before and has rarely ever used that tone and directness since. </p>
<p>“Get up, and get back on that pony now!” she admonished. </p>
<p>She was unmovable. Like Teflon. My tears and pleading made no difference. I knew I had no choice, so I stood up, shaking. Still trying to catch my breath, she helped me get back on the pony. </p>
<p>Right there in the riding ring, at six years old, I experienced one of the most pivotal lessons of my life. My mother taught me that failure is just a bruise, not a tattoo. </p>
<p>She wasn’t being cruel; she was being protective—protective of my future self, the one who might otherwise have carried an irrational fear of horses, or an ingrained habit of backing down at the first taste of adversity into the rest of my life.</p>
<p>She knew that if she had let me off the hook and let me walk away from that pony, there was a good chance that I’d never get back on again. That the fear I felt when I landed on my back in the sand would grow and gain a life of its own. That I would vow to never let the pain and embarrassment of falling off happen to me again, and with that, my brush with failure would become permanent. </p>
<h2 id="h-failure-can-t-really-bite-you">Failure Can’t Really Bite You</h2>
<p>The truth is, failure is usually a <a href="https://salesgravy.com/redefining-failure/" rel="nofollow">short-lived</a> event. Yes, it’s jarring, unexpected, and can momentarily knock the breath out of you. But it <em>doesn’t</em> have to be the defining chapter of your story. </p>
<p>That’s what my mother understood so well in that riding ring. She insisted that I face my fear, effectively telling me, <em>“Hey, the worst part’s over. Now that you’ve experienced fear and failure, get back on and prove to yourself you can handle it.”</em> </p>
<p>Because once you push through that initial sting, you discover that the fear can’t really bite you unless you give it teeth in your own mind. </p>
<h2 id="h-when-failure-becomes-permanent">When Failure Becomes Permanent</h2>
<p>For far too many people, though, the pain of failure does become permanent. Instead of allowing themselves a moment to dust off and try again, they walk away in defeat—often without fully grasping the long-term impact of that decision. </p>
<p>Rather than letting the bruise fade, they opt to memorialize failure in their minds, assigning it more meaning than it deserves. They replay the embarrassment and pain over and over, until it becomes an unspoken vow: <em>“Never again.”</em> </p>
<p>And in that single choice, a brief setback can morph into a defining moment in which they forfeit the chance to learn, grow, and eventually experience the sweetness of victory.</p>
<p>Think about how this scenario plays out in everyday life. Maybe you dream of learning a new skill—painting, playing guitar, writing a book, starting a podcast—but in your first attempt, you falter or feel foolish. Rather than chalking it up to “beginner’s missteps,” you decide: <em>“I’m terrible at this; I’ll never try again.”</em></p>
<p>And that small bruise becomes a tattoo right there, on the spot. <a href="https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/" rel="nofollow">You miss out</a> on the personal growth, the fun, and potentially incredible experiences you would have discovered if you’d simply dusted yourself off and tried again.</p>
<h2 id="h-sales-is-a-tapestry-of-failure">Sales is a Tapestry of Failure</h2>
<p>In sales, this avoidance of failure is just as prevalent, if not more so, because the stakes often involve your income or your reputation at work. </p>
<p>One day, you run a sales call that goes terribly off the rails—the prospect is disinterested, you get flustered, or you stumble on a key question. You come away feeling embarrassed, incompetent, maybe even humiliated if it happened in front of your sales manager. </p>
<p>That single negative experience can color your perception of future calls. You avoid that type of call, that kind of prospect, or that particular approach. You remember that unpleasant feeling so vividly that you decide it’s “safer” never to try again. </p>
<p>So many sales reps finally gain the courage to <a href="https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/" rel="nofollow">cold call</a> a C-level executive at a high-value prospect. Then freeze when they get a hard objection, leaving them feeling small and insecure. Instead of analyzing what went wrong, adjusting their approach, and trying again, they vow, <em>“I’m never calling anyone that high up again.”</em> </p>
<p>And while that might spare them from momentary embarrassment and discomfort, the long-term consequences are enormous. Their pipeline shrinks and income tanks because they’re playing it safe. And, ultimately, their career crashes because they’re afraid to push outside of their comfort zone.</p>
<h2 id="h-sales-failure-where-the-bruise-can-really-hurt">Sales Failure: Where the Bruise Can Really Hurt</h2>
<p>Sales can be bruising. Each rejection takes a piece out of you and can feel like a blow to your self-worth. It’s easy to internalize it. Over time, a string of “no’s” can erode your confidence, making the idea of picking up the phone and calling prospects feel daunting.</p>
<p>Our minds can often be drama queens. When something painful happens, we cling to that memory and replay it, each time piling on new layers of negativity—<em>“I can’t believe I said that,” “What was I thinking,” “I’m so stupid.”</em> In reality, the prospect might barely remember it or might even respect your courage. But to <em>you</em>, it’s all-consuming.</p>
<p>But remember, a “no” in sales is rarely personal. Often, it’s circumstantial—maybe the prospect is having a bad day, or their budget cycle doesn’t align with your proposal, or they had a negative experience with a different vendor and brought that baggage with them into your presentation. </p>
<p>The more you detach your self-worth from the outcome, the less likely you are to see these “no’s” as permanent markers of failure. Instead, you’ll shift your mindset. You begin to view failure as data that you can use to gain insight into how to improve. You start to treat each rejection as a chance to refine your approach.</p>
<h2 id="h-success-stories-are-forged-in-failure">Success Stories are Forged in Failure</h2>
<p>The true success stories in sales almost always come from people who learned to pick themselves up, analyze the failure, and adapt. They didn’t let the fear of failure overshadow their potential for greatness.  </p>
<p>The best salespeople—and frankly, the happiest people—know that failure is inevitable. Rather than avoiding it, they embrace it. They feel the pain just like anyone else, but recognize that bruises eventually fade. You just have to keep moving forward in order to heal.</p>
<p>At the end of the day, resilience in the face of failure is a choice. It doesn’t always feel like one, especially in the raw moments right after you’ve messed up, taken a big hit, or find yourself on your back in the dirt. </p>
<p>But as soon as you reclaim your power to stand up, brush off the dust, and climb back on—whether it’s a literal or figurative pony—you’ll find your perspective shifting. Failure no longer holds you hostage. It becomes a footnote in a broader story of your determination and personal growth.</p>
<h2 id="h-failure-is-only-final-if-you-make-that-choice">Failure is Only Final If You Make That Choice</h2>
<p>So, the next time you bomb a sales call, lose a deal you thought was a lock, get yelled at on a cold call, or face an embarrassing situation in front of your peers, remember: <em>you get to choose</em>. Will this be just a bruise, or will you sear it into your psyche, turning it into a tattoo of permanent self-doubt? </p>
<p>My challenge to you this week is when things go wrong, to look up and get up. Get back on the phone. Set another meeting. Propose the next big idea. Trust yourself to learn, adapt, and keep going. Will yourself to stop and make one more call. </p>
<p>Because failure is only final if you decide to never get back on that pony again.</p>
<hr/>
<div></div>
<p>If you haven’t grabbed our FREE guide, <em>25 Ways to Ask for an Appointment on a Cold Call</em>, download it now at <a href="https://salesgravy.com/cold-calling-guide/" rel="nofollow">salesgravy.com/cold-calling-guide/</a>.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;One of the most vivid memories from my childhood was the day I was bucked off my pony, Macaroni. I was only six years old. We were in an arena where my mother was giving me my very first riding lessons. &lt;/p&gt;
&lt;p&gt;Macaroni was stung by a bee, and she reacted by bucking. I couldn’t hang on, and I landed hard on my back. It knocked the breath out of me. I gasped for air. Then, as I finally caught my breath, I started bawling at the shock of being involuntarily dismounted. &lt;/p&gt;
&lt;p&gt;My mom caught the pony, led her back over to me, and gently told me to dust myself off and get back on. But by this time, I was sobbing the way kids do when they’ve cried so hard that they can’t stop. &lt;/p&gt;
&lt;h2 id=&#34;h-failure-is-just-a-bruise&#34;&gt;Failure is Just a Bruise&lt;/h2&gt;
&lt;p&gt;I shook my head and refused to get back on the pony. My mother tried her best to calm me down and reason with me, but I still refused to get back on. &lt;/p&gt;
&lt;p&gt;Then she took a different tactic and got tough. Her stern, direct tone of voice made it clear that she was not asking me to get back on the pony—she was telling me. That’s what I remember the most because my mom had never talked to me like that before and has rarely ever used that tone and directness since. &lt;/p&gt;
&lt;p&gt;“Get up, and get back on that pony now!” she admonished. &lt;/p&gt;
&lt;p&gt;She was unmovable. Like Teflon. My tears and pleading made no difference. I knew I had no choice, so I stood up, shaking. Still trying to catch my breath, she helped me get back on the pony. &lt;/p&gt;
&lt;p&gt;Right there in the riding ring, at six years old, I experienced one of the most pivotal lessons of my life. My mother taught me that failure is just a bruise, not a tattoo. &lt;/p&gt;
&lt;p&gt;She wasn’t being cruel; she was being protective—protective of my future self, the one who might otherwise have carried an irrational fear of horses, or an ingrained habit of backing down at the first taste of adversity into the rest of my life.&lt;/p&gt;
&lt;p&gt;She knew that if she had let me off the hook and let me walk away from that pony, there was a good chance that I’d never get back on again. That the fear I felt when I landed on my back in the sand would grow and gain a life of its own. That I would vow to never let the pain and embarrassment of falling off happen to me again, and with that, my brush with failure would become permanent. &lt;/p&gt;
&lt;h2 id=&#34;h-failure-can-t-really-bite-you&#34;&gt;Failure Can’t Really Bite You&lt;/h2&gt;
&lt;p&gt;The truth is, failure is usually a &lt;a href=&#34;https://salesgravy.com/redefining-failure/&#34; rel=&#34;nofollow&#34;&gt;short-lived&lt;/a&gt; event. Yes, it’s jarring, unexpected, and can momentarily knock the breath out of you. But it &lt;em&gt;doesn’t&lt;/em&gt; have to be the defining chapter of your story. &lt;/p&gt;
&lt;p&gt;That’s what my mother understood so well in that riding ring. She insisted that I face my fear, effectively telling me, &lt;em&gt;“Hey, the worst part’s over. Now that you’ve experienced fear and failure, get back on and prove to yourself you can handle it.”&lt;/em&gt; &lt;/p&gt;
&lt;p&gt;Because once you push through that initial sting, you discover that the fear can’t really bite you unless you give it teeth in your own mind. &lt;/p&gt;
&lt;h2 id=&#34;h-when-failure-becomes-permanent&#34;&gt;When Failure Becomes Permanent&lt;/h2&gt;
&lt;p&gt;For far too many people, though, the pain of failure does become permanent. Instead of allowing themselves a moment to dust off and try again, they walk away in defeat—often without fully grasping the long-term impact of that decision. &lt;/p&gt;
&lt;p&gt;Rather than letting the bruise fade, they opt to memorialize failure in their minds, assigning it more meaning than it deserves. They replay the embarrassment and pain over and over, until it becomes an unspoken vow: &lt;em&gt;“Never again.”&lt;/em&gt; &lt;/p&gt;
&lt;p&gt;And in that single choice, a brief setback can morph into a defining moment in which they forfeit the chance to learn, grow, and eventually experience the sweetness of victory.&lt;/p&gt;
&lt;p&gt;Think about how this scenario plays out in everyday life. Maybe you dream of learning a new skill—painting, playing guitar, writing a book, starting a podcast—but in your first attempt, you falter or feel foolish. Rather than chalking it up to “beginner’s missteps,” you decide: &lt;em&gt;“I’m terrible at this; I’ll never try again.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;And that small bruise becomes a tattoo right there, on the spot. &lt;a href=&#34;https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/&#34; rel=&#34;nofollow&#34;&gt;You miss out&lt;/a&gt; on the personal growth, the fun, and potentially incredible experiences you would have discovered if you’d simply dusted yourself off and tried again.&lt;/p&gt;
&lt;h2 id=&#34;h-sales-is-a-tapestry-of-failure&#34;&gt;Sales is a Tapestry of Failure&lt;/h2&gt;
&lt;p&gt;In sales, this avoidance of failure is just as prevalent, if not more so, because the stakes often involve your income or your reputation at work. &lt;/p&gt;
&lt;p&gt;One day, you run a sales call that goes terribly off the rails—the prospect is disinterested, you get flustered, or you stumble on a key question. You come away feeling embarrassed, incompetent, maybe even humiliated if it happened in front of your sales manager. &lt;/p&gt;
&lt;p&gt;That single negative experience can color your perception of future calls. You avoid that type of call, that kind of prospect, or that particular approach. You remember that unpleasant feeling so vividly that you decide it’s “safer” never to try again. &lt;/p&gt;
&lt;p&gt;So many sales reps finally gain the courage to &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34; rel=&#34;nofollow&#34;&gt;cold call&lt;/a&gt; a C-level executive at a high-value prospect. Then freeze when they get a hard objection, leaving them feeling small and insecure. Instead of analyzing what went wrong, adjusting their approach, and trying again, they vow, &lt;em&gt;“I’m never calling anyone that high up again.”&lt;/em&gt; &lt;/p&gt;
&lt;p&gt;And while that might spare them from momentary embarrassment and discomfort, the long-term consequences are enormous. Their pipeline shrinks and income tanks because they’re playing it safe. And, ultimately, their career crashes because they’re afraid to push outside of their comfort zone.&lt;/p&gt;
&lt;h2 id=&#34;h-sales-failure-where-the-bruise-can-really-hurt&#34;&gt;Sales Failure: Where the Bruise Can Really Hurt&lt;/h2&gt;
&lt;p&gt;Sales can be bruising. Each rejection takes a piece out of you and can feel like a blow to your self-worth. It’s easy to internalize it. Over time, a string of “no’s” can erode your confidence, making the idea of picking up the phone and calling prospects feel daunting.&lt;/p&gt;
&lt;p&gt;Our minds can often be drama queens. When something painful happens, we cling to that memory and replay it, each time piling on new layers of negativity—&lt;em&gt;“I can’t believe I said that,” “What was I thinking,” “I’m so stupid.”&lt;/em&gt; In reality, the prospect might barely remember it or might even respect your courage. But to &lt;em&gt;you&lt;/em&gt;, it’s all-consuming.&lt;/p&gt;
&lt;p&gt;But remember, a “no” in sales is rarely personal. Often, it’s circumstantial—maybe the prospect is having a bad day, or their budget cycle doesn’t align with your proposal, or they had a negative experience with a different vendor and brought that baggage with them into your presentation. &lt;/p&gt;
&lt;p&gt;The more you detach your self-worth from the outcome, the less likely you are to see these “no’s” as permanent markers of failure. Instead, you’ll shift your mindset. You begin to view failure as data that you can use to gain insight into how to improve. You start to treat each rejection as a chance to refine your approach.&lt;/p&gt;
&lt;h2 id=&#34;h-success-stories-are-forged-in-failure&#34;&gt;Success Stories are Forged in Failure&lt;/h2&gt;
&lt;p&gt;The true success stories in sales almost always come from people who learned to pick themselves up, analyze the failure, and adapt. They didn’t let the fear of failure overshadow their potential for greatness.  &lt;/p&gt;
&lt;p&gt;The best salespeople—and frankly, the happiest people—know that failure is inevitable. Rather than avoiding it, they embrace it. They feel the pain just like anyone else, but recognize that bruises eventually fade. You just have to keep moving forward in order to heal.&lt;/p&gt;
&lt;p&gt;At the end of the day, resilience in the face of failure is a choice. It doesn’t always feel like one, especially in the raw moments right after you’ve messed up, taken a big hit, or find yourself on your back in the dirt. &lt;/p&gt;
&lt;p&gt;But as soon as you reclaim your power to stand up, brush off the dust, and climb back on—whether it’s a literal or figurative pony—you’ll find your perspective shifting. Failure no longer holds you hostage. It becomes a footnote in a broader story of your determination and personal growth.&lt;/p&gt;
&lt;h2 id=&#34;h-failure-is-only-final-if-you-make-that-choice&#34;&gt;Failure is Only Final If You Make That Choice&lt;/h2&gt;
&lt;p&gt;So, the next time you bomb a sales call, lose a deal you thought was a lock, get yelled at on a cold call, or face an embarrassing situation in front of your peers, remember: &lt;em&gt;you get to choose&lt;/em&gt;. Will this be just a bruise, or will you sear it into your psyche, turning it into a tattoo of permanent self-doubt? &lt;/p&gt;
&lt;p&gt;My challenge to you this week is when things go wrong, to look up and get up. Get back on the phone. Set another meeting. Propose the next big idea. Trust yourself to learn, adapt, and keep going. Will yourself to stop and make one more call. &lt;/p&gt;
&lt;p&gt;Because failure is only final if you decide to never get back on that pony again.&lt;/p&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;If you haven’t grabbed our FREE guide, &lt;em&gt;25 Ways to Ask for an Appointment on a Cold Call&lt;/em&gt;, download it now at &lt;a href=&#34;https://salesgravy.com/cold-calling-guide/&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/cold-calling-guide/&lt;/a&gt;.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/failure-is-not-permanent-money-monday/</link>
                <pubDate>Mon, 23 Feb 2026 00:21:38 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/23afab89-0cd5-4563-97a3-c88afc50ec20_-Jeb-Blount-on-the-Sales-Gravy-Podcast-Cover-2.png"/>
                <itunes:duration>670</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Why Commoditized Selling Builds Better Salespeople</itunes:title>
                <title>Why Commoditized Selling Builds Better Salespeople</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;If you&amp;#8217;ve only sold sexy products with cool demos and unique features, you&amp;#8217;re probably missing the fundamentals that separate good salespeople from great ones.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.linkedin.com/in/marcuschanmba/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Marcus Chan, CEO of Venli Consulting&lt;/a&gt; and recent guest on the Sales Gravy podcast, learned to sell in the trenches of commoditized selling: uniforms, facility services, telecom. Industries where you&amp;#8217;re locked in multi-year contract cycles, competing against five other vendors who offer the exact same thing, and selling at two to three times the market price.&lt;/p&gt;
&lt;blockquote class=&#34;wp-block-quote is-layout-flow wp-block-quote-is-layout-flow&#34;&gt;
&lt;p&gt;&amp;#8220;In order to get really, really good at selling in the commoditized market, where price seems to be the only factor&amp;#8230; you have to learn how to get really good at the sales process,&amp;#8221; Chan explains. &amp;#8220;You have to be able to take someone who has what I call a latent pain—pain they don&amp;#8217;t realize—get them to active and create urgency to move.&amp;#8221;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;No flash. No sizzle. Just selling.&lt;/p&gt;
&lt;p&gt;And that&amp;#8217;s exactly why it works.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-first-to-market-delusion&#34;&gt;The First-to-Market Delusion&lt;/h2&gt;
&lt;p&gt;Chan was talking with a client recently. They&amp;#8217;ve closed $5 million in revenue in 12 months. Apple, Fortune 500 companies, massive wins. They&amp;#8217;re first to market in a brand new category. Zero competitors.&lt;/p&gt;
&lt;p&gt;Their sales team is flying high.&lt;/p&gt;
&lt;p&gt;&amp;#8220;That&amp;#8217;s fantastic,&amp;#8221; he told them. &amp;#8220;Now what&amp;#8217;s your plan for when competitors show up in three years?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Silence.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what happens: you get drunk on the product. You don&amp;#8217;t have to build real sales skills because the product does the heavy lifting. Then the market matures. Competitors launch. Your &amp;#8220;unique&amp;#8221; features become nothing new.&lt;/p&gt;
&lt;p&gt;Most teams operate under the belief that they&amp;#8217;re different. They talk about their proprietary technology, their best-in-class service, and their innovative approach. Meanwhile, buyers are looking at five vendors saying the exact same things.&lt;/p&gt;
&lt;p&gt;This isn&amp;#8217;t just true for uniforms and telecom. It&amp;#8217;s true for SaaS, consulting, financial services. Any market that&amp;#8217;s been around longer than 18 months gets commoditized fast.&lt;/p&gt;
&lt;p&gt;The question isn&amp;#8217;t whether you&amp;#8217;re in a commoditized market. The question is whether you know how to sell when you are.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-commoditized-selling-actually-teaches-you&#34;&gt;What Commoditized Selling Actually Teaches You&lt;/h2&gt;
&lt;p&gt;When Chan was selling uniforms at three times the competitor&amp;#8217;s price to buyers locked into five-year contracts with other vendors, he had nothing to lean on except process.&lt;/p&gt;
&lt;p&gt;He couldn&amp;#8217;t say, &amp;#8220;Look at this cool new feature.&amp;#8221; The uniforms were uniforms. Same fabric. Same colors. Same everything.&lt;/p&gt;
&lt;p&gt;He had to learn three skills most salespeople never develop:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/essential-sales-questions&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Moving buyers from latent pain to active pain.&lt;/a&gt;&lt;/strong&gt; Most buyers don&amp;#8217;t think they have a problem. They&amp;#8217;re comfortable. They&amp;#8217;re &amp;#8220;fine&amp;#8221; with their current vendor. Your job is to help them realize what they&amp;#8217;re losing by staying put, and make it real enough that they care.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Creating urgency when the status quo is locked in.&lt;/strong&gt; When a buyer is in year three of a five-year contract, there&amp;#8217;s zero natural urgency. You have to create it. You have to make the pain of waiting worse than the pain of switching.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Navigating complex, multi-stakeholder sales cycles without a product demo to fall back on.&lt;/strong&gt; You need the operations manager, the finance team, and the C-suite to all agree that switching vendors is worth the headache. And you need to do it without any bells and whistles to distract them from the hard questions.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-hidden-advantage-nobody-talks-about&#34;&gt;The Hidden Advantage Nobody Talks About&lt;/h2&gt;
&lt;p&gt;Mastering commoditized selling makes everything else easier.&lt;/p&gt;
&lt;p&gt;Learn to sell uniforms at a premium price, and&lt;a href=&#34;https://salesgravy.com/prospecting-secrets-to-stand-out-in-a-noisy-world-ask-jeb/&#34; type=&#34;post&#34; id=&#34;15769&#34;&gt; differentiated products &lt;/a&gt;become simple. The hard skills transfer—objection handling, stakeholder navigation, urgency creation.&lt;/p&gt;
&lt;p&gt;But the real value is that your&lt;strong&gt; &lt;/strong&gt;process becomes your product.&lt;/p&gt;
&lt;p&gt;In commoditized markets, you compete on how you sell. Your discovery process. Your ability to diagnose the real problem. Your consultative approach. The way you make the buyer feel heard and understood.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s what buyers remember and what separates you from the five other vendors in their inbox.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-hiding-behind-your-product&#34;&gt;Stop Hiding Behind Your Product&lt;/h2&gt;
&lt;p&gt;Chan sees it all the time with sales teams from &amp;#8220;sexy&amp;#8221; industries. They lead with features because they can. They lean on their demo because it works. They let the product do the selling.&lt;/p&gt;
&lt;p&gt;Until it doesn&amp;#8217;t.&lt;/p&gt;
&lt;p&gt;Because eventually, every market commoditizes. Your competitor launches the same feature. Buyers stop caring about your &amp;#8220;innovative solution&amp;#8221; and start asking about price.&lt;/p&gt;
&lt;p&gt;The salespeople who win in commoditized markets win because of process, not product. They&amp;#8217;ve mastered diagnosis, urgency, and navigating complexity when there&amp;#8217;s nothing shiny to distract the buyer.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-a-commoditized-market-is-the-best-sales-training-ground&#34;&gt;A Commoditized Market Is the Best Sales Training Ground&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re selling in a commoditized market right now, congratulations. You&amp;#8217;re getting an education most salespeople never get—how to compete when you&amp;#8217;re &amp;#8220;just another vendor,&amp;#8221; how to create value when the product doesn&amp;#8217;t, how to win on process instead of features.&lt;/p&gt;
&lt;p&gt;Sell commodities at premium prices to buyers locked into competitor contracts, and you can sell anything. &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-training/&#34; type=&#34;courses&#34; id=&#34;8002&#34;&gt;Master the fundamentals&lt;/a&gt; where there are no shortcuts, and those fundamentals become automatic.&lt;/p&gt;
&lt;p&gt;Move to a market with actual differentiation, and you don&amp;#8217;t just have a good product—you have a good product and the skills to sell it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-winning-in-commoditized-selling&#34;&gt;Winning in Commoditized Selling&lt;/h2&gt;
&lt;p&gt;The best training ground for sales isn&amp;#8217;t the hottest SaaS company or the coolest startup. It&amp;#8217;s the &amp;#8220;boring,&amp;#8221; commoditized industries where the product doesn&amp;#8217;t do the work for you. Where you have to diagnose the problem, create urgency, and navigate complexity without flash to hide behind.&lt;/p&gt;
&lt;p&gt;The skills you build when nothing else can save you? Those are the skills that make you unstoppable everywhere else.&lt;/p&gt;
&lt;p&gt;&amp;#8212;&lt;/p&gt;
&lt;p&gt;If you want to sharpen the fundamentals that win in any market, start with prospecting. &lt;a href=&#34;https://salesgravy.com/seven-steps-prospecting-sequence-guide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Download the free Seven Steps Prospecting Sequence Guide&lt;/a&gt; and build a process that creates urgency and fills your pipeline on purpose.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>If you’ve only sold sexy products with cool demos and unique features, you’re probably missing the fundamentals that separate good salespeople from great ones.</p>
<p><a href="https://www.linkedin.com/in/marcuschanmba/" rel="nofollow">Marcus Chan, CEO of Venli Consulting</a> and recent guest on the Sales Gravy podcast, learned to sell in the trenches of commoditized selling: uniforms, facility services, telecom. Industries where you’re locked in multi-year contract cycles, competing against five other vendors who offer the exact same thing, and selling at two to three times the market price.</p>
<blockquote>
<p>“In order to get really, really good at selling in the commoditized market, where price seems to be the only factor… you have to learn how to get really good at the sales process,” Chan explains. “You have to be able to take someone who has what I call a latent pain—pain they don’t realize—get them to active and create urgency to move.”</p>
</blockquote>
<p>No flash. No sizzle. Just selling.</p>
<p>And that’s exactly why it works.</p>
<h2 id="h-the-first-to-market-delusion">The First-to-Market Delusion</h2>
<p>Chan was talking with a client recently. They’ve closed $5 million in revenue in 12 months. Apple, Fortune 500 companies, massive wins. They’re first to market in a brand new category. Zero competitors.</p>
<p>Their sales team is flying high.</p>
<p>“That’s fantastic,” he told them. “Now what’s your plan for when competitors show up in three years?”</p>
<p>Silence.</p>
<p>Here’s what happens: you get drunk on the product. You don’t have to build real sales skills because the product does the heavy lifting. Then the market matures. Competitors launch. Your “unique” features become nothing new.</p>
<p>Most teams operate under the belief that they’re different. They talk about their proprietary technology, their best-in-class service, and their innovative approach. Meanwhile, buyers are looking at five vendors saying the exact same things.</p>
<p>This isn’t just true for uniforms and telecom. It’s true for SaaS, consulting, financial services. Any market that’s been around longer than 18 months gets commoditized fast.</p>
<p>The question isn’t whether you’re in a commoditized market. The question is whether you know how to sell when you are.</p>
<h2 id="h-what-commoditized-selling-actually-teaches-you">What Commoditized Selling Actually Teaches You</h2>
<p>When Chan was selling uniforms at three times the competitor’s price to buyers locked into five-year contracts with other vendors, he had nothing to lean on except process.</p>
<p>He couldn’t say, “Look at this cool new feature.” The uniforms were uniforms. Same fabric. Same colors. Same everything.</p>
<p>He had to learn three skills most salespeople never develop:</p>
<ol>
<li><strong><a href="https://www.salesgravy.university/courses/essential-sales-questions" rel="nofollow">Moving buyers from latent pain to active pain.</a></strong> Most buyers don’t think they have a problem. They’re comfortable. They’re “fine” with their current vendor. Your job is to help them realize what they’re losing by staying put, and make it real enough that they care.</li>
<li><strong>Creating urgency when the status quo is locked in.</strong> When a buyer is in year three of a five-year contract, there’s zero natural urgency. You have to create it. You have to make the pain of waiting worse than the pain of switching.</li>
<li><strong>Navigating complex, multi-stakeholder sales cycles without a product demo to fall back on.</strong> You need the operations manager, the finance team, and the C-suite to all agree that switching vendors is worth the headache. And you need to do it without any bells and whistles to distract them from the hard questions.</li>
</ol>
<h2 id="h-the-hidden-advantage-nobody-talks-about">The Hidden Advantage Nobody Talks About</h2>
<p>Mastering commoditized selling makes everything else easier.</p>
<p>Learn to sell uniforms at a premium price, and<a href="https://salesgravy.com/prospecting-secrets-to-stand-out-in-a-noisy-world-ask-jeb/" id="15769" rel="nofollow"> differentiated products </a>become simple. The hard skills transfer—objection handling, stakeholder navigation, urgency creation.</p>
<p>But the real value is that your<strong> </strong>process becomes your product.</p>
<p>In commoditized markets, you compete on how you sell. Your discovery process. Your ability to diagnose the real problem. Your consultative approach. The way you make the buyer feel heard and understood.</p>
<p>That’s what buyers remember and what separates you from the five other vendors in their inbox.</p>
<h2 id="h-stop-hiding-behind-your-product">Stop Hiding Behind Your Product</h2>
<p>Chan sees it all the time with sales teams from “sexy” industries. They lead with features because they can. They lean on their demo because it works. They let the product do the selling.</p>
<p>Until it doesn’t.</p>
<p>Because eventually, every market commoditizes. Your competitor launches the same feature. Buyers stop caring about your “innovative solution” and start asking about price.</p>
<p>The salespeople who win in commoditized markets win because of process, not product. They’ve mastered diagnosis, urgency, and navigating complexity when there’s nothing shiny to distract the buyer.</p>
<h2 id="h-a-commoditized-market-is-the-best-sales-training-ground">A Commoditized Market Is the Best Sales Training Ground</h2>
<p>If you’re selling in a commoditized market right now, congratulations. You’re getting an education most salespeople never get—how to compete when you’re “just another vendor,” how to create value when the product doesn’t, how to win on process instead of features.</p>
<p>Sell commodities at premium prices to buyers locked into competitor contracts, and you can sell anything. <a href="https://salesgravy.com/courses/fanatical-prospecting-training/" id="8002" rel="nofollow">Master the fundamentals</a> where there are no shortcuts, and those fundamentals become automatic.</p>
<p>Move to a market with actual differentiation, and you don’t just have a good product—you have a good product and the skills to sell it.</p>
<h2 id="h-winning-in-commoditized-selling">Winning in Commoditized Selling</h2>
<p>The best training ground for sales isn’t the hottest SaaS company or the coolest startup. It’s the “boring,” commoditized industries where the product doesn’t do the work for you. Where you have to diagnose the problem, create urgency, and navigate complexity without flash to hide behind.</p>
<p>The skills you build when nothing else can save you? Those are the skills that make you unstoppable everywhere else.</p>
<p>—</p>
<p>If you want to sharpen the fundamentals that win in any market, start with prospecting. <a href="https://salesgravy.com/seven-steps-prospecting-sequence-guide/" rel="nofollow">Download the free Seven Steps Prospecting Sequence Guide</a> and build a process that creates urgency and fills your pipeline on purpose.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;If you’ve only sold sexy products with cool demos and unique features, you’re probably missing the fundamentals that separate good salespeople from great ones.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.linkedin.com/in/marcuschanmba/&#34; rel=&#34;nofollow&#34;&gt;Marcus Chan, CEO of Venli Consulting&lt;/a&gt; and recent guest on the Sales Gravy podcast, learned to sell in the trenches of commoditized selling: uniforms, facility services, telecom. Industries where you’re locked in multi-year contract cycles, competing against five other vendors who offer the exact same thing, and selling at two to three times the market price.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“In order to get really, really good at selling in the commoditized market, where price seems to be the only factor… you have to learn how to get really good at the sales process,” Chan explains. “You have to be able to take someone who has what I call a latent pain—pain they don’t realize—get them to active and create urgency to move.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;No flash. No sizzle. Just selling.&lt;/p&gt;
&lt;p&gt;And that’s exactly why it works.&lt;/p&gt;
&lt;h2 id=&#34;h-the-first-to-market-delusion&#34;&gt;The First-to-Market Delusion&lt;/h2&gt;
&lt;p&gt;Chan was talking with a client recently. They’ve closed $5 million in revenue in 12 months. Apple, Fortune 500 companies, massive wins. They’re first to market in a brand new category. Zero competitors.&lt;/p&gt;
&lt;p&gt;Their sales team is flying high.&lt;/p&gt;
&lt;p&gt;“That’s fantastic,” he told them. “Now what’s your plan for when competitors show up in three years?”&lt;/p&gt;
&lt;p&gt;Silence.&lt;/p&gt;
&lt;p&gt;Here’s what happens: you get drunk on the product. You don’t have to build real sales skills because the product does the heavy lifting. Then the market matures. Competitors launch. Your “unique” features become nothing new.&lt;/p&gt;
&lt;p&gt;Most teams operate under the belief that they’re different. They talk about their proprietary technology, their best-in-class service, and their innovative approach. Meanwhile, buyers are looking at five vendors saying the exact same things.&lt;/p&gt;
&lt;p&gt;This isn’t just true for uniforms and telecom. It’s true for SaaS, consulting, financial services. Any market that’s been around longer than 18 months gets commoditized fast.&lt;/p&gt;
&lt;p&gt;The question isn’t whether you’re in a commoditized market. The question is whether you know how to sell when you are.&lt;/p&gt;
&lt;h2 id=&#34;h-what-commoditized-selling-actually-teaches-you&#34;&gt;What Commoditized Selling Actually Teaches You&lt;/h2&gt;
&lt;p&gt;When Chan was selling uniforms at three times the competitor’s price to buyers locked into five-year contracts with other vendors, he had nothing to lean on except process.&lt;/p&gt;
&lt;p&gt;He couldn’t say, “Look at this cool new feature.” The uniforms were uniforms. Same fabric. Same colors. Same everything.&lt;/p&gt;
&lt;p&gt;He had to learn three skills most salespeople never develop:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/essential-sales-questions&#34; rel=&#34;nofollow&#34;&gt;Moving buyers from latent pain to active pain.&lt;/a&gt;&lt;/strong&gt; Most buyers don’t think they have a problem. They’re comfortable. They’re “fine” with their current vendor. Your job is to help them realize what they’re losing by staying put, and make it real enough that they care.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Creating urgency when the status quo is locked in.&lt;/strong&gt; When a buyer is in year three of a five-year contract, there’s zero natural urgency. You have to create it. You have to make the pain of waiting worse than the pain of switching.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Navigating complex, multi-stakeholder sales cycles without a product demo to fall back on.&lt;/strong&gt; You need the operations manager, the finance team, and the C-suite to all agree that switching vendors is worth the headache. And you need to do it without any bells and whistles to distract them from the hard questions.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-the-hidden-advantage-nobody-talks-about&#34;&gt;The Hidden Advantage Nobody Talks About&lt;/h2&gt;
&lt;p&gt;Mastering commoditized selling makes everything else easier.&lt;/p&gt;
&lt;p&gt;Learn to sell uniforms at a premium price, and&lt;a href=&#34;https://salesgravy.com/prospecting-secrets-to-stand-out-in-a-noisy-world-ask-jeb/&#34; id=&#34;15769&#34; rel=&#34;nofollow&#34;&gt; differentiated products &lt;/a&gt;become simple. The hard skills transfer—objection handling, stakeholder navigation, urgency creation.&lt;/p&gt;
&lt;p&gt;But the real value is that your&lt;strong&gt; &lt;/strong&gt;process becomes your product.&lt;/p&gt;
&lt;p&gt;In commoditized markets, you compete on how you sell. Your discovery process. Your ability to diagnose the real problem. Your consultative approach. The way you make the buyer feel heard and understood.&lt;/p&gt;
&lt;p&gt;That’s what buyers remember and what separates you from the five other vendors in their inbox.&lt;/p&gt;
&lt;h2 id=&#34;h-stop-hiding-behind-your-product&#34;&gt;Stop Hiding Behind Your Product&lt;/h2&gt;
&lt;p&gt;Chan sees it all the time with sales teams from “sexy” industries. They lead with features because they can. They lean on their demo because it works. They let the product do the selling.&lt;/p&gt;
&lt;p&gt;Until it doesn’t.&lt;/p&gt;
&lt;p&gt;Because eventually, every market commoditizes. Your competitor launches the same feature. Buyers stop caring about your “innovative solution” and start asking about price.&lt;/p&gt;
&lt;p&gt;The salespeople who win in commoditized markets win because of process, not product. They’ve mastered diagnosis, urgency, and navigating complexity when there’s nothing shiny to distract the buyer.&lt;/p&gt;
&lt;h2 id=&#34;h-a-commoditized-market-is-the-best-sales-training-ground&#34;&gt;A Commoditized Market Is the Best Sales Training Ground&lt;/h2&gt;
&lt;p&gt;If you’re selling in a commoditized market right now, congratulations. You’re getting an education most salespeople never get—how to compete when you’re “just another vendor,” how to create value when the product doesn’t, how to win on process instead of features.&lt;/p&gt;
&lt;p&gt;Sell commodities at premium prices to buyers locked into competitor contracts, and you can sell anything. &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-training/&#34; id=&#34;8002&#34; rel=&#34;nofollow&#34;&gt;Master the fundamentals&lt;/a&gt; where there are no shortcuts, and those fundamentals become automatic.&lt;/p&gt;
&lt;p&gt;Move to a market with actual differentiation, and you don’t just have a good product—you have a good product and the skills to sell it.&lt;/p&gt;
&lt;h2 id=&#34;h-winning-in-commoditized-selling&#34;&gt;Winning in Commoditized Selling&lt;/h2&gt;
&lt;p&gt;The best training ground for sales isn’t the hottest SaaS company or the coolest startup. It’s the “boring,” commoditized industries where the product doesn’t do the work for you. Where you have to diagnose the problem, create urgency, and navigate complexity without flash to hide behind.&lt;/p&gt;
&lt;p&gt;The skills you build when nothing else can save you? Those are the skills that make you unstoppable everywhere else.&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;If you want to sharpen the fundamentals that win in any market, start with prospecting. &lt;a href=&#34;https://salesgravy.com/seven-steps-prospecting-sequence-guide/&#34; rel=&#34;nofollow&#34;&gt;Download the free Seven Steps Prospecting Sequence Guide&lt;/a&gt; and build a process that creates urgency and fills your pipeline on purpose.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <guid isPermaLink="false">https://salesgravy.com/?p=17877</guid>
                <link>https://salesgravy.com/why-commoditized-selling-builds-better-salespeople/</link>
                <pubDate>Thu, 19 Feb 2026 17:21:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/885a91d1-5694-4a74-af09-1d40cc17052a_d-Marcus-Chan-Sales-Gravy-Podcast-Cover-scaled.png"/>
                <itunes:duration>2117</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Use the Ledge Technique for Overcoming Objections (Ask Jeb)</itunes:title>
                <title>Use the Ledge Technique for Overcoming Objections (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll make every salesperson&amp;#8217;s blood pressure spike: What do you do when your cold call gets an objection in the first five seconds because prospects immediately stereotype you as something you&amp;#8217;re not?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the challenge facing Rick VanNess from Albuquerque, New Mexico. Rick co-founded a company that helps healthcare providers collect on older insurance claims (the ones sitting out 45-90 days that billing departments struggle to get paid). His team augments existing billing operations rather than replacing them.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the problem: The second Rick mentions what he does, billing directors immediately think &amp;#8220;outsourcing&amp;#8221; and shut down the conversation. They&amp;#8217;ve either had bad experiences with outsourcing or they&amp;#8217;re terrified of losing their jobs to a vendor that promises to do it all.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;ve ever been stereotyped, dismissed, or written off before you could even explain what you actually do, you know exactly how frustrating this is. And it&amp;#8217;s costing you deals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-fatal-mistake-arguing-instead-of-agreeing&#34;&gt;The Fatal Mistake: Arguing Instead of Agreeing&lt;/h2&gt;
&lt;p&gt;When a prospect says &amp;#8220;We already have billing&amp;#8221; or &amp;#8220;We don&amp;#8217;t outsource,&amp;#8221; most salespeople instinctively go into argument mode. They try to explain how they&amp;#8217;re different, how they&amp;#8217;re not really outsourcing, how their service is special.&lt;/p&gt;
&lt;p&gt;This is exactly the wrong move.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the brutal truth: When you argue with a prospect&amp;#8217;s reflexive response, you&amp;#8217;re fighting against their primary concern. For a billing director, that concern isn&amp;#8217;t whether you can help them. It&amp;#8217;s whether you&amp;#8217;re going to cost them their job.&lt;/p&gt;
&lt;p&gt;Think about that for a second. You&amp;#8217;re calling someone whose entire world revolves around protecting their position, especially in an age where AI and automation are threatening white-collar jobs left and right. Their antenna is already up. They&amp;#8217;re listening for any reason to say no.&lt;/p&gt;
&lt;p&gt;So when you argue with their objection, you&amp;#8217;re actually validating their fear. You&amp;#8217;re making them dig in deeper.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-the-ledge-disrupt-ask-framework&#34;&gt;The Power of the Ledge-Disrupt-Ask Framework&lt;/h2&gt;
&lt;p&gt;Instead of arguing, try this: Agree with them.&lt;/p&gt;
&lt;p&gt;When Rick hears &amp;#8220;We already do billing&amp;#8221; or &amp;#8220;We don&amp;#8217;t outsource,&amp;#8221; here&amp;#8217;s what I told him to say:&lt;/p&gt;
&lt;p&gt;&amp;#8220;That&amp;#8217;s perfect, because none of my customers do outsourcing. They all have internal billing departments. What we do is complement what they&amp;#8217;re already doing by picking up the really hard things like collecting on insurance claims that have been sitting for 45 to 90 days and getting them paid faster.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Notice what&amp;#8217;s happening here? You&amp;#8217;re using the &lt;a href=&#34;https://salesgravy.com/courses/mastering-sales-objections-training/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Ledge framework&lt;/a&gt; that top performers use to handle objections:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Ledge:&lt;/strong&gt; A simple statement that settles your brain and lowers tension (&amp;#8220;That&amp;#8217;s perfect&amp;#8230;&amp;#8221;)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Disrupt:&lt;/strong&gt; Pattern interrupt that reframes the conversation (&amp;#8220;&amp;#8230;because none of my customers do outsourcing&amp;#8221;)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Ask:&lt;/strong&gt; Move toward a meeting (&amp;#8220;Wouldn&amp;#8217;t it make sense for us to take a few minutes to see if this could help you?&amp;#8221;)&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re not fighting them. You&amp;#8217;re joining them on their side of the table, then pivoting to the real problem you solve.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-lead-with-the-problem-not-your-solution&#34;&gt;Lead With the Problem, Not Your Solution&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s another critical mistake Rick was making: He was leading with his pricing model (&amp;#8220;no risk to you, you don&amp;#8217;t pay until we collect&amp;#8221;).&lt;/p&gt;
&lt;p&gt;While this might sound like a great selling point to you, to a prospect it sounds like every other too-good-to-be-true pitch they&amp;#8217;ve heard. It creates skepticism rather than interest.&lt;/p&gt;
&lt;p&gt;Instead, focus obsessively on the problem you solve. For Rick&amp;#8217;s business, that&amp;#8217;s the money sitting in accounts receivable that billing departments are too busy to collect. According to industry data, many practices have millions sitting out there at 45&#43; days.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s pure profit that&amp;#8217;s not in the business. That&amp;#8217;s real money being left on the table.&lt;/p&gt;
&lt;p&gt;When you frame your &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-training/&#34;&gt;prospecting&lt;/a&gt; messaging around the problem rather than your solution mechanics, you create curiosity and urgency. Save the pricing conversation for when you&amp;#8217;re actually negotiating an agreement.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-multi-level-prospecting-strategy&#34;&gt;The Multi-Level Prospecting Strategy&lt;/h2&gt;
&lt;p&gt;One of the most powerful insights from my conversation with Rick was this: Don&amp;#8217;t limit yourself to just one contact at the organization.&lt;/p&gt;
&lt;p&gt;Rick was focusing solely on billing directors and managers because they&amp;#8217;d at least give him 15 seconds. But there&amp;#8217;s a better approach.&lt;/p&gt;
&lt;p&gt;Go bottom-up and top-down simultaneously:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Bottom-up:&lt;/strong&gt; Call claims adjusters and billing clerks. They don&amp;#8217;t care what you&amp;#8217;re selling. But they&amp;#8217;ll tell you exactly what&amp;#8217;s broken in their organization. Ask questions like &amp;#8220;How much money do you have sitting out there over 45 days that you&amp;#8217;re struggling to collect?&amp;#8221; These narrators give you the stories and data points you need.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Top-down:&lt;/strong&gt; Use that intelligence to reach the CFO. Now you&amp;#8217;re not pitching a service. You&amp;#8217;re providing insight about their business: &amp;#8220;I spoke with your team and discovered you have $5 million in receivables sitting at 45&#43; days. Here&amp;#8217;s how we help organizations like yours collect 80% of that money 40% faster.&amp;#8221;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Middle-out:&lt;/strong&gt; Armed with data from below and endorsement from above, the billing director conversation becomes completely different. You&amp;#8217;re not a threat. You&amp;#8217;re a resource.&lt;/p&gt;
&lt;p&gt;This is straight from the &lt;a href=&#34;https://a.co/d/0hayzqWH&#34; type=&#34;link&#34; id=&#34;https://a.co/d/0hayzqWH&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales EQ&lt;/a&gt; playbook: Read the room, understand everyone&amp;#8217;s motivations, and position yourself as the person who makes everyone&amp;#8217;s life better, not worse.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stand-in-their-shoes&#34;&gt;Stand in Their Shoes&lt;/h2&gt;
&lt;p&gt;The breakthrough moment in any prospecting challenge comes when you stop thinking about your message from your perspective and start viewing the world through your prospect&amp;#8217;s lens.&lt;/p&gt;
&lt;p&gt;When you call a billing director, their number one job is to protect their position. When you call a CFO, their primary concern is whether this conversation is worth their time. When you call someone lower in the organization, they&amp;#8217;re just trying to get through their day without more headaches.&lt;/p&gt;
&lt;p&gt;Your job isn&amp;#8217;t to convince them you&amp;#8217;re different. Your job is to meet them where they are, validate their concerns, and then show them how what you do makes their specific situation better.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you stop getting objections and start closing.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop fighting your prospects&amp;#8217; reflexive objections. When they say &amp;#8220;We already have that&amp;#8221; or &amp;#8220;We don&amp;#8217;t need outsourcing,&amp;#8221; the worst thing you can do is argue with them.&lt;/p&gt;
&lt;p&gt;Instead, agree with them. Everyone you work with already has that. Then pivot to the gap you fill and the problem you solve.&lt;/p&gt;
&lt;p&gt;Save your solution mechanics for later. Lead with problems, not pricing. And remember: The best salespeople aren&amp;#8217;t the ones who argue the hardest. They&amp;#8217;re the ones who listen the deepest and position themselves on the same side of the table as their prospects.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you break through buyer resistance. That&amp;#8217;s how you build trust. And that&amp;#8217;s how you win deals others walk away from.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;&lt;strong&gt;Want to master the art of breaking through buyer resistance?&lt;/strong&gt; Join us at Outbound 2026 in Las Vegas this November, where we&amp;#8217;ll be diving deep into strategies for overcoming objections, building rapport, and closing more deals. Learn more and grab your ticket at &lt;a href=&#34;https://salesgravy.com/live&#34;&gt;salesgravy.com/live&lt;/a&gt;.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll make every salesperson’s blood pressure spike: What do you do when your cold call gets an objection in the first five seconds because prospects immediately stereotype you as something you’re not?</p>
<p>That’s the challenge facing Rick VanNess from Albuquerque, New Mexico. Rick co-founded a company that helps healthcare providers collect on older insurance claims (the ones sitting out 45-90 days that billing departments struggle to get paid). His team augments existing billing operations rather than replacing them.</p>
<p>But here’s the problem: The second Rick mentions what he does, billing directors immediately think “outsourcing” and shut down the conversation. They’ve either had bad experiences with outsourcing or they’re terrified of losing their jobs to a vendor that promises to do it all.</p>
<p>If you’ve ever been stereotyped, dismissed, or written off before you could even explain what you actually do, you know exactly how frustrating this is. And it’s costing you deals.</p>
<h2 id="h-the-fatal-mistake-arguing-instead-of-agreeing">The Fatal Mistake: Arguing Instead of Agreeing</h2>
<p>When a prospect says “We already have billing” or “We don’t outsource,” most salespeople instinctively go into argument mode. They try to explain how they’re different, how they’re not really outsourcing, how their service is special.</p>
<p>This is exactly the wrong move.</p>
<p>Here’s the brutal truth: When you argue with a prospect’s reflexive response, you’re fighting against their primary concern. For a billing director, that concern isn’t whether you can help them. It’s whether you’re going to cost them their job.</p>
<p>Think about that for a second. You’re calling someone whose entire world revolves around protecting their position, especially in an age where AI and automation are threatening white-collar jobs left and right. Their antenna is already up. They’re listening for any reason to say no.</p>
<p>So when you argue with their objection, you’re actually validating their fear. You’re making them dig in deeper.</p>
<h2 id="h-the-power-of-the-ledge-disrupt-ask-framework">The Power of the Ledge-Disrupt-Ask Framework</h2>
<p>Instead of arguing, try this: Agree with them.</p>
<p>When Rick hears “We already do billing” or “We don’t outsource,” here’s what I told him to say:</p>
<p>“That’s perfect, because none of my customers do outsourcing. They all have internal billing departments. What we do is complement what they’re already doing by picking up the really hard things like collecting on insurance claims that have been sitting for 45 to 90 days and getting them paid faster.”</p>
<p>Notice what’s happening here? You’re using the <a href="https://salesgravy.com/courses/mastering-sales-objections-training/" rel="nofollow">Ledge framework</a> that top performers use to handle objections:</p>
<p><strong>Ledge:</strong> A simple statement that settles your brain and lowers tension (“That’s perfect…”)</p>
<p><strong>Disrupt:</strong> Pattern interrupt that reframes the conversation (“…because none of my customers do outsourcing”)</p>
<p><strong>Ask:</strong> Move toward a meeting (“Wouldn’t it make sense for us to take a few minutes to see if this could help you?”)</p>
<p>You’re not fighting them. You’re joining them on their side of the table, then pivoting to the real problem you solve.</p>
<h2 id="h-lead-with-the-problem-not-your-solution">Lead With the Problem, Not Your Solution</h2>
<p>Here’s another critical mistake Rick was making: He was leading with his pricing model (“no risk to you, you don’t pay until we collect”).</p>
<p>While this might sound like a great selling point to you, to a prospect it sounds like every other too-good-to-be-true pitch they’ve heard. It creates skepticism rather than interest.</p>
<p>Instead, focus obsessively on the problem you solve. For Rick’s business, that’s the money sitting in accounts receivable that billing departments are too busy to collect. According to industry data, many practices have millions sitting out there at 45+ days.</p>
<p>That’s pure profit that’s not in the business. That’s real money being left on the table.</p>
<p>When you frame your <a href="https://salesgravy.com/courses/fanatical-prospecting-training/" rel="nofollow">prospecting</a> messaging around the problem rather than your solution mechanics, you create curiosity and urgency. Save the pricing conversation for when you’re actually negotiating an agreement.</p>
<h2 id="h-the-multi-level-prospecting-strategy">The Multi-Level Prospecting Strategy</h2>
<p>One of the most powerful insights from my conversation with Rick was this: Don’t limit yourself to just one contact at the organization.</p>
<p>Rick was focusing solely on billing directors and managers because they’d at least give him 15 seconds. But there’s a better approach.</p>
<p>Go bottom-up and top-down simultaneously:</p>
<p><strong>Bottom-up:</strong> Call claims adjusters and billing clerks. They don’t care what you’re selling. But they’ll tell you exactly what’s broken in their organization. Ask questions like “How much money do you have sitting out there over 45 days that you’re struggling to collect?” These narrators give you the stories and data points you need.</p>
<p><strong>Top-down:</strong> Use that intelligence to reach the CFO. Now you’re not pitching a service. You’re providing insight about their business: “I spoke with your team and discovered you have $5 million in receivables sitting at 45+ days. Here’s how we help organizations like yours collect 80% of that money 40% faster.”</p>
<p><strong>Middle-out:</strong> Armed with data from below and endorsement from above, the billing director conversation becomes completely different. You’re not a threat. You’re a resource.</p>
<p>This is straight from the <a href="https://a.co/d/0hayzqWH" id="https://a.co/d/0hayzqWH" rel="nofollow">Sales EQ</a> playbook: Read the room, understand everyone’s motivations, and position yourself as the person who makes everyone’s life better, not worse.</p>
<h2 id="h-stand-in-their-shoes">Stand in Their Shoes</h2>
<p>The breakthrough moment in any prospecting challenge comes when you stop thinking about your message from your perspective and start viewing the world through your prospect’s lens.</p>
<p>When you call a billing director, their number one job is to protect their position. When you call a CFO, their primary concern is whether this conversation is worth their time. When you call someone lower in the organization, they’re just trying to get through their day without more headaches.</p>
<p>Your job isn’t to convince them you’re different. Your job is to meet them where they are, validate their concerns, and then show them how what you do makes their specific situation better.</p>
<p>That’s how you stop getting objections and start closing.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Stop fighting your prospects’ reflexive objections. When they say “We already have that” or “We don’t need outsourcing,” the worst thing you can do is argue with them.</p>
<p>Instead, agree with them. Everyone you work with already has that. Then pivot to the gap you fill and the problem you solve.</p>
<p>Save your solution mechanics for later. Lead with problems, not pricing. And remember: The best salespeople aren’t the ones who argue the hardest. They’re the ones who listen the deepest and position themselves on the same side of the table as their prospects.</p>
<p>That’s how you break through buyer resistance. That’s how you build trust. And that’s how you win deals others walk away from.</p>
<hr/>
<p><strong>Want to master the art of breaking through buyer resistance?</strong> Join us at Outbound 2026 in Las Vegas this November, where we’ll be diving deep into strategies for overcoming objections, building rapport, and closing more deals. Learn more and grab your ticket at <a href="https://salesgravy.com/live" rel="nofollow">salesgravy.com/live</a>.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll make every salesperson’s blood pressure spike: What do you do when your cold call gets an objection in the first five seconds because prospects immediately stereotype you as something you’re not?&lt;/p&gt;
&lt;p&gt;That’s the challenge facing Rick VanNess from Albuquerque, New Mexico. Rick co-founded a company that helps healthcare providers collect on older insurance claims (the ones sitting out 45-90 days that billing departments struggle to get paid). His team augments existing billing operations rather than replacing them.&lt;/p&gt;
&lt;p&gt;But here’s the problem: The second Rick mentions what he does, billing directors immediately think “outsourcing” and shut down the conversation. They’ve either had bad experiences with outsourcing or they’re terrified of losing their jobs to a vendor that promises to do it all.&lt;/p&gt;
&lt;p&gt;If you’ve ever been stereotyped, dismissed, or written off before you could even explain what you actually do, you know exactly how frustrating this is. And it’s costing you deals.&lt;/p&gt;
&lt;h2 id=&#34;h-the-fatal-mistake-arguing-instead-of-agreeing&#34;&gt;The Fatal Mistake: Arguing Instead of Agreeing&lt;/h2&gt;
&lt;p&gt;When a prospect says “We already have billing” or “We don’t outsource,” most salespeople instinctively go into argument mode. They try to explain how they’re different, how they’re not really outsourcing, how their service is special.&lt;/p&gt;
&lt;p&gt;This is exactly the wrong move.&lt;/p&gt;
&lt;p&gt;Here’s the brutal truth: When you argue with a prospect’s reflexive response, you’re fighting against their primary concern. For a billing director, that concern isn’t whether you can help them. It’s whether you’re going to cost them their job.&lt;/p&gt;
&lt;p&gt;Think about that for a second. You’re calling someone whose entire world revolves around protecting their position, especially in an age where AI and automation are threatening white-collar jobs left and right. Their antenna is already up. They’re listening for any reason to say no.&lt;/p&gt;
&lt;p&gt;So when you argue with their objection, you’re actually validating their fear. You’re making them dig in deeper.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-the-ledge-disrupt-ask-framework&#34;&gt;The Power of the Ledge-Disrupt-Ask Framework&lt;/h2&gt;
&lt;p&gt;Instead of arguing, try this: Agree with them.&lt;/p&gt;
&lt;p&gt;When Rick hears “We already do billing” or “We don’t outsource,” here’s what I told him to say:&lt;/p&gt;
&lt;p&gt;“That’s perfect, because none of my customers do outsourcing. They all have internal billing departments. What we do is complement what they’re already doing by picking up the really hard things like collecting on insurance claims that have been sitting for 45 to 90 days and getting them paid faster.”&lt;/p&gt;
&lt;p&gt;Notice what’s happening here? You’re using the &lt;a href=&#34;https://salesgravy.com/courses/mastering-sales-objections-training/&#34; rel=&#34;nofollow&#34;&gt;Ledge framework&lt;/a&gt; that top performers use to handle objections:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Ledge:&lt;/strong&gt; A simple statement that settles your brain and lowers tension (“That’s perfect…”)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Disrupt:&lt;/strong&gt; Pattern interrupt that reframes the conversation (“…because none of my customers do outsourcing”)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Ask:&lt;/strong&gt; Move toward a meeting (“Wouldn’t it make sense for us to take a few minutes to see if this could help you?”)&lt;/p&gt;
&lt;p&gt;You’re not fighting them. You’re joining them on their side of the table, then pivoting to the real problem you solve.&lt;/p&gt;
&lt;h2 id=&#34;h-lead-with-the-problem-not-your-solution&#34;&gt;Lead With the Problem, Not Your Solution&lt;/h2&gt;
&lt;p&gt;Here’s another critical mistake Rick was making: He was leading with his pricing model (“no risk to you, you don’t pay until we collect”).&lt;/p&gt;
&lt;p&gt;While this might sound like a great selling point to you, to a prospect it sounds like every other too-good-to-be-true pitch they’ve heard. It creates skepticism rather than interest.&lt;/p&gt;
&lt;p&gt;Instead, focus obsessively on the problem you solve. For Rick’s business, that’s the money sitting in accounts receivable that billing departments are too busy to collect. According to industry data, many practices have millions sitting out there at 45&#43; days.&lt;/p&gt;
&lt;p&gt;That’s pure profit that’s not in the business. That’s real money being left on the table.&lt;/p&gt;
&lt;p&gt;When you frame your &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-training/&#34; rel=&#34;nofollow&#34;&gt;prospecting&lt;/a&gt; messaging around the problem rather than your solution mechanics, you create curiosity and urgency. Save the pricing conversation for when you’re actually negotiating an agreement.&lt;/p&gt;
&lt;h2 id=&#34;h-the-multi-level-prospecting-strategy&#34;&gt;The Multi-Level Prospecting Strategy&lt;/h2&gt;
&lt;p&gt;One of the most powerful insights from my conversation with Rick was this: Don’t limit yourself to just one contact at the organization.&lt;/p&gt;
&lt;p&gt;Rick was focusing solely on billing directors and managers because they’d at least give him 15 seconds. But there’s a better approach.&lt;/p&gt;
&lt;p&gt;Go bottom-up and top-down simultaneously:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Bottom-up:&lt;/strong&gt; Call claims adjusters and billing clerks. They don’t care what you’re selling. But they’ll tell you exactly what’s broken in their organization. Ask questions like “How much money do you have sitting out there over 45 days that you’re struggling to collect?” These narrators give you the stories and data points you need.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Top-down:&lt;/strong&gt; Use that intelligence to reach the CFO. Now you’re not pitching a service. You’re providing insight about their business: “I spoke with your team and discovered you have $5 million in receivables sitting at 45&#43; days. Here’s how we help organizations like yours collect 80% of that money 40% faster.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Middle-out:&lt;/strong&gt; Armed with data from below and endorsement from above, the billing director conversation becomes completely different. You’re not a threat. You’re a resource.&lt;/p&gt;
&lt;p&gt;This is straight from the &lt;a href=&#34;https://a.co/d/0hayzqWH&#34; id=&#34;https://a.co/d/0hayzqWH&#34; rel=&#34;nofollow&#34;&gt;Sales EQ&lt;/a&gt; playbook: Read the room, understand everyone’s motivations, and position yourself as the person who makes everyone’s life better, not worse.&lt;/p&gt;
&lt;h2 id=&#34;h-stand-in-their-shoes&#34;&gt;Stand in Their Shoes&lt;/h2&gt;
&lt;p&gt;The breakthrough moment in any prospecting challenge comes when you stop thinking about your message from your perspective and start viewing the world through your prospect’s lens.&lt;/p&gt;
&lt;p&gt;When you call a billing director, their number one job is to protect their position. When you call a CFO, their primary concern is whether this conversation is worth their time. When you call someone lower in the organization, they’re just trying to get through their day without more headaches.&lt;/p&gt;
&lt;p&gt;Your job isn’t to convince them you’re different. Your job is to meet them where they are, validate their concerns, and then show them how what you do makes their specific situation better.&lt;/p&gt;
&lt;p&gt;That’s how you stop getting objections and start closing.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop fighting your prospects’ reflexive objections. When they say “We already have that” or “We don’t need outsourcing,” the worst thing you can do is argue with them.&lt;/p&gt;
&lt;p&gt;Instead, agree with them. Everyone you work with already has that. Then pivot to the gap you fill and the problem you solve.&lt;/p&gt;
&lt;p&gt;Save your solution mechanics for later. Lead with problems, not pricing. And remember: The best salespeople aren’t the ones who argue the hardest. They’re the ones who listen the deepest and position themselves on the same side of the table as their prospects.&lt;/p&gt;
&lt;p&gt;That’s how you break through buyer resistance. That’s how you build trust. And that’s how you win deals others walk away from.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;&lt;strong&gt;Want to master the art of breaking through buyer resistance?&lt;/strong&gt; Join us at Outbound 2026 in Las Vegas this November, where we’ll be diving deep into strategies for overcoming objections, building rapport, and closing more deals. Learn more and grab your ticket at &lt;a href=&#34;https://salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/live&lt;/a&gt;.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-use-the-ledge-technique-for-sales-objection-handling-ask-jeb/</link>
                <pubDate>Tue, 17 Feb 2026 16:30:00 &#43;0000</pubDate>
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Main Character Syndrome: Why Prospects Tune You Out (Money Monday)</itunes:title>
                <title>Main Character Syndrome: Why Prospects Tune You Out (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;You&amp;#8217;re at a networking event and someone corners you. For the next ten minutes, they talk nonstop about their vacation, their dog, their new car. You&amp;#8217;re not having a conversation. You&amp;#8217;re trapped in their monologue. You&amp;#8217;re annoyed. You tune out. You start looking for the exit.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;That&amp;#8217;s exactly how your prospects feel when you make yourself the star of the conversation.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;b&gt;What Is Sales Main Character Syndrome?&lt;/b&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Sales main character syndrome is when you position yourself as the hero instead of your prospect. You see it everywhere:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;On the phone:&lt;/b&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt; You launch into a five-minute &lt;a href=&#34;https://salesgravy.com/turn-boring-sales-pitches-into-conversations-that-close/&#34; target=&#34;_blank&#34; rel=&#34;noopener&#34;&gt;pitch&lt;/a&gt; about your company history before asking a single question.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;In email:&lt;/b&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt; You send giant blocks of text about features without mentioning their actual problems.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;On LinkedIn:&lt;/b&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt; Your connect request immediately hits them with &amp;#8220;Here&amp;#8217;s my product, here&amp;#8217;s my calendar link, let&amp;#8217;s meet.&amp;#8221;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;No matter the channel, it all leads back to the same place: your product, your company, your agenda.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Prospects don&amp;#8217;t care about your product yet. They care about their problems, their goals, and what’s at stake in their world. When you make it all about you, you trigger resistance. Buyers feel sold to instead of collaborated with. And that leads to ghosting, objections, and stalled deals.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Nobody wants to sit through a feature dump. People need relevance. They want to feel heard and know you actually get them.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;b&gt;The Real Cost of Sales Main Character Syndrome&lt;/b&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Sales main character syndrome has consequences that will wreck your quota.&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li style=&#34;font-weight: 400;&#34; aria-level=&#34;1&#34;&gt;&lt;b&gt;Prospects disengage.&lt;/b&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt; When you focus on yourself and your product instead of the buyer and their needs, they tune out. Calls feel like lectures. Emails read like brochures. Messages get deleted without a response. Lose their attention, and you&amp;#8217;ve lost your shot.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&#34;font-weight: 400;&#34; aria-level=&#34;1&#34;&gt;&lt;b&gt;You miss the real opportunities.&lt;/b&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt; By making the interaction about yourself, you fail to ask the right questions. You don&amp;#8217;t hear what&amp;#8217;s actually going on in their world. You can&amp;#8217;t identify the true pain points, the real goals, or what&amp;#8217;s actually motivating them. So you pitch solutions that don&amp;#8217;t align with what they need. You waste discovery time chasing the wrong problems.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&#34;font-weight: 400;&#34; aria-level=&#34;1&#34;&gt;&lt;b&gt;Destroy trust before it’s built.&lt;/b&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt; Your prospects stop seeing you as a helpful guide. Instead, you&amp;#8217;re just another salesperson pushing a product. Without trust, everything gets harder and long-term relationships become impossible.&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;The cost is too high. So how do you flip the script?&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;b&gt;The Mindset Shift: From Hero to Trusted Guide&lt;/b&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Your job is to be a trusted guide, not the hero. Think Yoda, not Luke Skywalker.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/10-commandments-of-pipeline-development&#34; target=&#34;_blank&#34; rel=&#34;noopener&#34;&gt;Your prospect&lt;/a&gt; is the hero of their own story. They&amp;#8217;re the ones facing the challenge, making the decision, and living with the outcome. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;When prospects feel like the main character, they engage more. They open up. They trust you. And trust moves deals forward.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Here&amp;#8217;s a simple three-step framework you can use in every conversation.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Step #1: Change Your &amp;#8220;I&amp;#8221; to &amp;#8220;Why&amp;#8221;&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Stop starting conversations with:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&#34;font-weight: 400;&#34; aria-level=&#34;1&#34;&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;&amp;#8220;I want to show you&amp;#8230;&amp;#8221;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&#34;font-weight: 400;&#34; aria-level=&#34;1&#34;&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;&amp;#8220;I&amp;#8217;d love to introduce&amp;#8230;&amp;#8221;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&#34;font-weight: 400;&#34; aria-level=&#34;1&#34;&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;&amp;#8220;I think you&amp;#8217;ll like&amp;#8230;&amp;#8221;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Your buyers don&amp;#8217;t care about your &amp;#8220;I.&amp;#8221; They care about their “why.”&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Why should this matter to them? Why is it relevant right now? Why does it solve a problem they&amp;#8217;re actually facing?&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Lead with &amp;#8220;why,&amp;#8221; and the focus shifts from your agenda to their reality. You&amp;#8217;ll stop sounding like a salesperson and start being seen as someone who understands their world.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Before:&lt;/b&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt; &amp;#8220;I&amp;#8217;d love to show you our new platform and walk you through all the features we&amp;#8217;ve built.&amp;#8221;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;After:&lt;/b&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt; “Companies in your industry are losing 20% of their pipeline to manual data entry errors. Here&amp;#8217;s how to fix that.&amp;#8221;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;One is about you. The other is about them.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Step #2: Define What You Solve, Not What You Sell&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Most salespeople can rattle off what they sell. A platform. A service. A software solution. That&amp;#8217;s not what your buyer cares about.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Buyers don&amp;#8217;t wake up thinking, &amp;#8220;I need a new vendor today.&amp;#8221; They wake up thinking, &amp;#8220;I need to fix this problem that&amp;#8217;s making my life harder.&amp;#8221;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;When you &lt;a href=&#34;https://salesgravy.com/what-consultative-selling-really-means-and-why-it-matters-more-than-ever-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noopener&#34;&gt;define the problem&lt;/a&gt; you solve instead of the product you sell, you build immediate value. You position yourself as a partner in their success, not just another pitch in their inbox.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Product-focused:&lt;/b&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt; &amp;#8220;We&amp;#8217;re a sales engagement platform with email sequencing, call tracking, and analytics.&amp;#8221;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Problem-focused:&lt;/b&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt; &amp;#8220;We help sales teams stop losing deals to slow follow-up and inconsistent outreach.&amp;#8221;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Stop leading with what you sell and start leading with what you solve. Conversations convert faster when prospects see themselves in the problem you&amp;#8217;re addressing.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Step #3: Listen to Hear, Not to Respond&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;The biggest mistake in sales? Listening just long enough to jump in with your answer.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Most reps wait for their turn to talk. They&amp;#8217;re mentally preparing the pitch while the buyer is still speaking. It feels efficient. It&amp;#8217;s actually ineffective.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Listening to hear means shutting up long enough to understand. You catch the nuance. You pick up on the emotion. You uncover the hidden pain points that competitors miss because they&amp;#8217;re too busy pitching.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Slow down. Tune in. Let your buyer feel heard. That&amp;#8217;s when trust starts to build and when real opportunity opens up.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;b&gt;Your Challenge: Put It Into Practice This Week&lt;/b&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;The shift from sales main character syndrome to trusted guide isn&amp;#8217;t complicated. But it does require awareness and intention. You have to catch yourself when you&amp;#8217;re about to launch into your standard pitch. Pause and ask, &amp;#8220;Am I making this about me or about them?&amp;#8221;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Your prospect is the hero. Your job is to guide them to success. Make it about them. Lead with relevance. Listen deeply. Watch what happens when you get this right.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Because the most successful salespeople aren&amp;#8217;t trying to be impressive. They&amp;#8217;re trying to be useful.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Make your prospect the main character in every conversation. Do it consistently, and you won&amp;#8217;t have to chase attention. You&amp;#8217;ll earn it.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;#8212;&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Stop getting tuned out. Download the &lt;/span&gt;&lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; target=&#34;_blank&#34; rel=&#34;noopener&#34;&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt;Free ACED Buyer Style Playbook&lt;/span&gt;&lt;/a&gt;&lt;span style=&#34;font-weight: 400;&#34;&gt; and learn how to speak your buyer’s language.&lt;/span&gt;&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p><span>You’re at a networking event and someone corners you. For the next ten minutes, they talk nonstop about their vacation, their dog, their new car. You’re not having a conversation. You’re trapped in their monologue. You’re annoyed. You tune out. You start looking for the exit.</span></p>
<p><span>That’s exactly how your prospects feel when you make yourself the star of the conversation.</span></p>
<h2><b>What Is Sales Main Character Syndrome?</b></h2>
<p><span>Sales main character syndrome is when you position yourself as the hero instead of your prospect. You see it everywhere:</span></p>
<p><b>On the phone:</b><span> You launch into a five-minute <a href="https://salesgravy.com/turn-boring-sales-pitches-into-conversations-that-close/" rel="nofollow">pitch</a> about your company history before asking a single question.</span></p>
<p><b>In email:</b><span> You send giant blocks of text about features without mentioning their actual problems.</span></p>
<p><b>On LinkedIn:</b><span> Your connect request immediately hits them with “Here’s my product, here’s my calendar link, let’s meet.”</span></p>
<p><span>No matter the channel, it all leads back to the same place: your product, your company, your agenda.</span></p>
<p><span>Prospects don’t care about your product yet. They care about their problems, their goals, and what’s at stake in their world. When you make it all about you, you trigger resistance. Buyers feel sold to instead of collaborated with. And that leads to ghosting, objections, and stalled deals.</span></p>
<p><span>Nobody wants to sit through a feature dump. People need relevance. They want to feel heard and know you actually get them.</span></p>
<h2><b>The Real Cost of Sales Main Character Syndrome</b></h2>
<p><span>Sales main character syndrome has consequences that will wreck your quota.</span></p>
<ol>
<li><b>Prospects disengage.</b><span> When you focus on yourself and your product instead of the buyer and their needs, they tune out. Calls feel like lectures. Emails read like brochures. Messages get deleted without a response. Lose their attention, and you’ve lost your shot.</span></li>
<li><b>You miss the real opportunities.</b><span> By making the interaction about yourself, you fail to ask the right questions. You don’t hear what’s actually going on in their world. You can’t identify the true pain points, the real goals, or what’s actually motivating them. So you pitch solutions that don’t align with what they need. You waste discovery time chasing the wrong problems.</span></li>
<li><b>Destroy trust before it’s built.</b><span> Your prospects stop seeing you as a helpful guide. Instead, you’re just another salesperson pushing a product. Without trust, everything gets harder and long-term relationships become impossible.</span></li>
</ol>
<p><span>The cost is too high. So how do you flip the script?</span></p>
<h2><b>The Mindset Shift: From Hero to Trusted Guide</b></h2>
<p><span>Your job is to be a trusted guide, not the hero. Think Yoda, not Luke Skywalker.</span></p>
<p><span><a href="https://www.salesgravy.university/courses/10-commandments-of-pipeline-development" rel="nofollow">Your prospect</a> is the hero of their own story. They’re the ones facing the challenge, making the decision, and living with the outcome. </span></p>
<p><span>When prospects feel like the main character, they engage more. They open up. They trust you. And trust moves deals forward.</span></p>
<p><span>Here’s a simple three-step framework you can use in every conversation.</span></p>
<h3><b>Step #1: Change Your “I” to “Why”</b></h3>
<p><span>Stop starting conversations with:</span></p>
<ul>
<li><span>“I want to show you…”</span></li>
<li><span>“I’d love to introduce…”</span></li>
<li><span>“I think you’ll like…”</span></li>
</ul>
<p><span>Your buyers don’t care about your “I.” They care about their “why.”</span></p>
<p><span>Why should this matter to them? Why is it relevant right now? Why does it solve a problem they’re actually facing?</span></p>
<p><span>Lead with “why,” and the focus shifts from your agenda to their reality. You’ll stop sounding like a salesperson and start being seen as someone who understands their world.</span></p>
<p><b>Before:</b><span> “I’d love to show you our new platform and walk you through all the features we’ve built.”</span></p>
<p><b>After:</b><span> “Companies in your industry are losing 20% of their pipeline to manual data entry errors. Here’s how to fix that.”</span></p>
<p><span>One is about you. The other is about them.</span></p>
<h3><b>Step #2: Define What You Solve, Not What You Sell</b></h3>
<p><span>Most salespeople can rattle off what they sell. A platform. A service. A software solution. That’s not what your buyer cares about.</span></p>
<p><span>Buyers don’t wake up thinking, “I need a new vendor today.” They wake up thinking, “I need to fix this problem that’s making my life harder.”</span></p>
<p><span>When you <a href="https://salesgravy.com/what-consultative-selling-really-means-and-why-it-matters-more-than-ever-ask-jeb/" rel="nofollow">define the problem</a> you solve instead of the product you sell, you build immediate value. You position yourself as a partner in their success, not just another pitch in their inbox.</span></p>
<p><b>Product-focused:</b><span> “We’re a sales engagement platform with email sequencing, call tracking, and analytics.”</span></p>
<p><b>Problem-focused:</b><span> “We help sales teams stop losing deals to slow follow-up and inconsistent outreach.”</span></p>
<p><span>Stop leading with what you sell and start leading with what you solve. Conversations convert faster when prospects see themselves in the problem you’re addressing.</span></p>
<h3><b>Step #3: Listen to Hear, Not to Respond</b></h3>
<p><span>The biggest mistake in sales? Listening just long enough to jump in with your answer.</span></p>
<p><span>Most reps wait for their turn to talk. They’re mentally preparing the pitch while the buyer is still speaking. It feels efficient. It’s actually ineffective.</span></p>
<p><span>Listening to hear means shutting up long enough to understand. You catch the nuance. You pick up on the emotion. You uncover the hidden pain points that competitors miss because they’re too busy pitching.</span></p>
<p><span>Slow down. Tune in. Let your buyer feel heard. That’s when trust starts to build and when real opportunity opens up.</span></p>
<h2><b>Your Challenge: Put It Into Practice This Week</b></h2>
<p><span>The shift from sales main character syndrome to trusted guide isn’t complicated. But it does require awareness and intention. You have to catch yourself when you’re about to launch into your standard pitch. Pause and ask, “Am I making this about me or about them?”</span></p>
<p><span>Your prospect is the hero. Your job is to guide them to success. Make it about them. Lead with relevance. Listen deeply. Watch what happens when you get this right.</span></p>
<p><span>Because the most successful salespeople aren’t trying to be impressive. They’re trying to be useful.</span></p>
<p><span>Make your prospect the main character in every conversation. Do it consistently, and you won’t have to chase attention. You’ll earn it.</span></p>
<p>—</p>
<hr/>
<p><span>Stop getting tuned out. Download the </span><a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow"><span>Free ACED Buyer Style Playbook</span></a><span> and learn how to speak your buyer’s language.</span></p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;&lt;span&gt;You’re at a networking event and someone corners you. For the next ten minutes, they talk nonstop about their vacation, their dog, their new car. You’re not having a conversation. You’re trapped in their monologue. You’re annoyed. You tune out. You start looking for the exit.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;That’s exactly how your prospects feel when you make yourself the star of the conversation.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;b&gt;What Is Sales Main Character Syndrome?&lt;/b&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span&gt;Sales main character syndrome is when you position yourself as the hero instead of your prospect. You see it everywhere:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;On the phone:&lt;/b&gt;&lt;span&gt; You launch into a five-minute &lt;a href=&#34;https://salesgravy.com/turn-boring-sales-pitches-into-conversations-that-close/&#34; rel=&#34;nofollow&#34;&gt;pitch&lt;/a&gt; about your company history before asking a single question.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;In email:&lt;/b&gt;&lt;span&gt; You send giant blocks of text about features without mentioning their actual problems.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;On LinkedIn:&lt;/b&gt;&lt;span&gt; Your connect request immediately hits them with “Here’s my product, here’s my calendar link, let’s meet.”&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;No matter the channel, it all leads back to the same place: your product, your company, your agenda.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Prospects don’t care about your product yet. They care about their problems, their goals, and what’s at stake in their world. When you make it all about you, you trigger resistance. Buyers feel sold to instead of collaborated with. And that leads to ghosting, objections, and stalled deals.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Nobody wants to sit through a feature dump. People need relevance. They want to feel heard and know you actually get them.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;b&gt;The Real Cost of Sales Main Character Syndrome&lt;/b&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span&gt;Sales main character syndrome has consequences that will wreck your quota.&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;b&gt;Prospects disengage.&lt;/b&gt;&lt;span&gt; When you focus on yourself and your product instead of the buyer and their needs, they tune out. Calls feel like lectures. Emails read like brochures. Messages get deleted without a response. Lose their attention, and you’ve lost your shot.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;You miss the real opportunities.&lt;/b&gt;&lt;span&gt; By making the interaction about yourself, you fail to ask the right questions. You don’t hear what’s actually going on in their world. You can’t identify the true pain points, the real goals, or what’s actually motivating them. So you pitch solutions that don’t align with what they need. You waste discovery time chasing the wrong problems.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Destroy trust before it’s built.&lt;/b&gt;&lt;span&gt; Your prospects stop seeing you as a helpful guide. Instead, you’re just another salesperson pushing a product. Without trust, everything gets harder and long-term relationships become impossible.&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;span&gt;The cost is too high. So how do you flip the script?&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;b&gt;The Mindset Shift: From Hero to Trusted Guide&lt;/b&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span&gt;Your job is to be a trusted guide, not the hero. Think Yoda, not Luke Skywalker.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/10-commandments-of-pipeline-development&#34; rel=&#34;nofollow&#34;&gt;Your prospect&lt;/a&gt; is the hero of their own story. They’re the ones facing the challenge, making the decision, and living with the outcome. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;When prospects feel like the main character, they engage more. They open up. They trust you. And trust moves deals forward.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Here’s a simple three-step framework you can use in every conversation.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Step #1: Change Your “I” to “Why”&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span&gt;Stop starting conversations with:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span&gt;“I want to show you…”&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;“I’d love to introduce…”&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;“I think you’ll like…”&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span&gt;Your buyers don’t care about your “I.” They care about their “why.”&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Why should this matter to them? Why is it relevant right now? Why does it solve a problem they’re actually facing?&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Lead with “why,” and the focus shifts from your agenda to their reality. You’ll stop sounding like a salesperson and start being seen as someone who understands their world.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Before:&lt;/b&gt;&lt;span&gt; “I’d love to show you our new platform and walk you through all the features we’ve built.”&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;After:&lt;/b&gt;&lt;span&gt; “Companies in your industry are losing 20% of their pipeline to manual data entry errors. Here’s how to fix that.”&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;One is about you. The other is about them.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Step #2: Define What You Solve, Not What You Sell&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span&gt;Most salespeople can rattle off what they sell. A platform. A service. A software solution. That’s not what your buyer cares about.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Buyers don’t wake up thinking, “I need a new vendor today.” They wake up thinking, “I need to fix this problem that’s making my life harder.”&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;When you &lt;a href=&#34;https://salesgravy.com/what-consultative-selling-really-means-and-why-it-matters-more-than-ever-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;define the problem&lt;/a&gt; you solve instead of the product you sell, you build immediate value. You position yourself as a partner in their success, not just another pitch in their inbox.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Product-focused:&lt;/b&gt;&lt;span&gt; “We’re a sales engagement platform with email sequencing, call tracking, and analytics.”&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Problem-focused:&lt;/b&gt;&lt;span&gt; “We help sales teams stop losing deals to slow follow-up and inconsistent outreach.”&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Stop leading with what you sell and start leading with what you solve. Conversations convert faster when prospects see themselves in the problem you’re addressing.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Step #3: Listen to Hear, Not to Respond&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span&gt;The biggest mistake in sales? Listening just long enough to jump in with your answer.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Most reps wait for their turn to talk. They’re mentally preparing the pitch while the buyer is still speaking. It feels efficient. It’s actually ineffective.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Listening to hear means shutting up long enough to understand. You catch the nuance. You pick up on the emotion. You uncover the hidden pain points that competitors miss because they’re too busy pitching.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Slow down. Tune in. Let your buyer feel heard. That’s when trust starts to build and when real opportunity opens up.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;b&gt;Your Challenge: Put It Into Practice This Week&lt;/b&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span&gt;The shift from sales main character syndrome to trusted guide isn’t complicated. But it does require awareness and intention. You have to catch yourself when you’re about to launch into your standard pitch. Pause and ask, “Am I making this about me or about them?”&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Your prospect is the hero. Your job is to guide them to success. Make it about them. Lead with relevance. Listen deeply. Watch what happens when you get this right.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Because the most successful salespeople aren’t trying to be impressive. They’re trying to be useful.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Make your prospect the main character in every conversation. Do it consistently, and you won’t have to chase attention. You’ll earn it.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;&lt;span&gt;Stop getting tuned out. Download the &lt;/span&gt;&lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;&lt;span&gt;Free ACED Buyer Style Playbook&lt;/span&gt;&lt;/a&gt;&lt;span&gt; and learn how to speak your buyer’s language.&lt;/span&gt;&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <guid isPermaLink="false">https://salesgravy.com/?p=17813</guid>
                <link>https://salesgravy.com/main-character-syndrome-why-prospects-tune-you-out-money-monday/</link>
                <pubDate>Mon, 16 Feb 2026 13:24:55 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/8fdd8e97-013e-4000-9c23-5948816804bd_Tucker-on-the-Sales-Gravy-Podcast-Cover-scaled.png"/>
                <itunes:duration>509</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Stone Tablets, Trade Shows, and Telephones: 4,000 Years of Sales History</itunes:title>
                <title>Stone Tablets, Trade Shows, and Telephones: 4,000 Years of Sales History</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Imagine that you&amp;#8217;re so angry about a business deal gone wrong that you grab a chisel, find a slab of stone, and spend hours carving your complaint. That&amp;#8217;s exactly what a Mesopotamian merchant did in 1750 and made sales history.&amp;#160;&lt;/p&gt;
&lt;p&gt;The merchant was furious because he&amp;#8217;d been promised high-grade copper, but the final product was subpar. That angry customer complaint is now sitting in the British Museum, 4,000 years later. The tablet reads: &amp;#8220;What do you take me for? That you treat someone like me with such contempt?&amp;#8221;&lt;/p&gt;
&lt;p&gt;If you think dealing with issues in the sales process is a modern problem, you&amp;#8217;re off by about four millennia.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sales-hustle-is-ancient&#34;&gt;Sales Hustle Is Ancient&lt;/h2&gt;
&lt;p&gt;We talk about sales like it&amp;#8217;s a modern corporate invention. CRMs and automated sequences are new, but the art of the deal and dealing with angry customers? That’s been around since humans started trading.&lt;/p&gt;
&lt;p&gt;The copper merchant in 1750 BCE wasn&amp;#8217;t just selling copper. He was managing client expectations, handling logistics, and clearly failing at quality control. The core practices of B2B sales—promise, delivery, and &lt;a href=&#34;https://salesgravy.com/why-building-relationships-in-sales-skyrockets-your-commission/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;relationship management&lt;/a&gt;—haven&amp;#8217;t changed.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-1600s-sales-becomes-a-profession&#34;&gt;1600s: Sales Becomes a Profession&lt;/h2&gt;
&lt;p&gt;Fast forward to 1600, and you see the founding of the East India Trading Companies. They were some of the first corporations that allowed people to buy shares in a business.&lt;/p&gt;
&lt;p&gt;One of the East India Trading Companies was owned by &amp;#8220;the 17 gentlemen&amp;#8221;—a group of wealthy investors who funded global trade expeditions. They kept spices like nutmeg, pepper, and cinnamon flowing across continents. The spices were so valuable that they were practically currency.&lt;/p&gt;
&lt;p&gt;This was B2B sales at scale. Shareholders&amp;#8217; expected returns. Merchants negotiated deals across continents. The stakes were massive, and so were the profits.&lt;/p&gt;
&lt;p&gt;This era established something critical to modern sellers: the separation between ownership and operation. The 17 gentlemen didn&amp;#8217;t sail the ships or negotiate every spice deal. They hired people to do it. Sales stopped being a personal trade and became a repeatable profession with accountability structures built in.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-1851-visibility-and-competition-arrive&#34;&gt;1851: Visibility and Competition Arrive&lt;/h2&gt;
&lt;p&gt;The Great Exhibition in London in 1851 was the world&amp;#8217;s first massive &lt;a href=&#34;https://salesgravy.com/10-trade-show-lead-follow-up/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;B2B trade show&lt;/a&gt;&amp;#160;in sales history. Thousands of exhibitors. Hundreds of thousands of attendees. A giant glass building called the Crystal Palace.&lt;/p&gt;
&lt;p&gt;Nearly 200 years later, sales pros still pack convention centers, set up booths, and fight to stand out in a sea of competitors.&lt;/p&gt;
&lt;p&gt;This is where B2B sales became visible. You weren&amp;#8217;t just competing against one or two local merchants anymore. You were standing next to dozens of alternatives, all promising similar value. Differentiation became mandatory.&lt;/p&gt;
&lt;p&gt;Following up meant writing a letter and waiting weeks for a response. Today, if you&amp;#8217;re not following up within 24 hours, you&amp;#8217;re losing to competitors who are.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-1957-reach-and-leverage-scale-up&#34;&gt;1957: Reach and Leverage Scale Up&lt;/h2&gt;
&lt;p&gt;The first inside sales team was formed at a company called Dial America in 1957. Before that, if you wanted to sell, you hit the road. Door-to-door, city-to-city, face-to-face. Every single deal required physical presence.&lt;/p&gt;
&lt;p&gt;The &lt;a href=&#34;https://www.salesgravy.university/courses/the-new-essentials-of-telephone-prospecting-fanatical-prospecting&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;telephone&lt;/a&gt; changed everything. Suddenly, salespeople could work virtually, reach more prospects, and close deals without leaving the office. One seller could now have 20 conversations in a day instead of three. The math of sales productivity fundamentally shifted.&lt;/p&gt;
&lt;p&gt;Fast forward to today, and inside sales is the dominant model. The tools have evolved—Zoom calls, screen shares, digital demos—but the core principle remains: you don&amp;#8217;t need to be in the same room to build trust and close deals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-from-stone-tablets-to-instant-messages-why-speed-matters-now&#34;&gt;From Stone Tablets to Instant Messages: Why Speed Matters Now&lt;/h2&gt;
&lt;p&gt;Think about the effort that the merchant put into carving his complaint into stone. He didn&amp;#8217;t fire off a quick email. He didn&amp;#8217;t leave a one-star Google review. He created a permanent record that would outlive both him and the seller by thousands of years.&lt;/p&gt;
&lt;p&gt;Today, complaints are easy. Maybe too easy. A customer can blast you on LinkedIn, tank your review scores, or CC your entire executive team on an email thread—all before lunch.&amp;#160;&lt;/p&gt;
&lt;p&gt;Every major shift in B2B sales increased speed. Trade shows multiplied visibility. Telephones let sellers reach 20 prospects a day instead of three. Email collapsed follow-up from weeks to hours. Social media made reputation instant and permanent.&lt;/p&gt;
&lt;p&gt;In 1750 BCE, you had time to respond. Now, you have hours—maybe minutes. Each acceleration rewarded the sellers who could execute fast without sacrificing quality. The ones who couldn&amp;#8217;t keep up disappeared.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-this-timeline-matters-more-than-you-think&#34;&gt;Why This Timeline Matters More Than You Think&lt;/h2&gt;
&lt;p&gt;We’re in another massive shift in sales history. AI, automation, predictive analytics—the pace is relentless. It’s easy to think everything has changed. Zoom out 4,000 years, and the pattern emerges: speed accelerates, but the core practices stay the same.&lt;/p&gt;
&lt;p&gt;So the next time you get a harsh email from a customer, remember that stone tablet. You don’t have to worry about your failure being displayed in a museum 4,000 years from now. But you do have to worry about your reputation spreading across the internet in hours.&lt;/p&gt;
&lt;p&gt;The tools change, the pace accelerates, but the rule is simple: earn trust, deliver value, and handle problems before they handle you.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;You just saw how history teaches that speed and execution have always mattered — and now AI is the biggest shift we’ve seen yet. If you want to turn the disruption into an advantage, download &lt;a href=&#34;http://salesgravy.com/ai-edge-book-club-guide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The FREE AI Edge Book Club Guide.&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Imagine that you’re so angry about a business deal gone wrong that you grab a chisel, find a slab of stone, and spend hours carving your complaint. That’s exactly what a Mesopotamian merchant did in 1750 and made sales history. </p>
<p>The merchant was furious because he’d been promised high-grade copper, but the final product was subpar. That angry customer complaint is now sitting in the British Museum, 4,000 years later. The tablet reads: “What do you take me for? That you treat someone like me with such contempt?”</p>
<p>If you think dealing with issues in the sales process is a modern problem, you’re off by about four millennia.</p>
<h2 id="h-sales-hustle-is-ancient">Sales Hustle Is Ancient</h2>
<p>We talk about sales like it’s a modern corporate invention. CRMs and automated sequences are new, but the art of the deal and dealing with angry customers? That’s been around since humans started trading.</p>
<p>The copper merchant in 1750 BCE wasn’t just selling copper. He was managing client expectations, handling logistics, and clearly failing at quality control. The core practices of B2B sales—promise, delivery, and <a href="https://salesgravy.com/why-building-relationships-in-sales-skyrockets-your-commission/" rel="nofollow">relationship management</a>—haven’t changed.</p>
<h2 id="h-1600s-sales-becomes-a-profession">1600s: Sales Becomes a Profession</h2>
<p>Fast forward to 1600, and you see the founding of the East India Trading Companies. They were some of the first corporations that allowed people to buy shares in a business.</p>
<p>One of the East India Trading Companies was owned by “the 17 gentlemen”—a group of wealthy investors who funded global trade expeditions. They kept spices like nutmeg, pepper, and cinnamon flowing across continents. The spices were so valuable that they were practically currency.</p>
<p>This was B2B sales at scale. Shareholders’ expected returns. Merchants negotiated deals across continents. The stakes were massive, and so were the profits.</p>
<p>This era established something critical to modern sellers: the separation between ownership and operation. The 17 gentlemen didn’t sail the ships or negotiate every spice deal. They hired people to do it. Sales stopped being a personal trade and became a repeatable profession with accountability structures built in.</p>
<h2 id="h-1851-visibility-and-competition-arrive">1851: Visibility and Competition Arrive</h2>
<p>The Great Exhibition in London in 1851 was the world’s first massive <a href="https://salesgravy.com/10-trade-show-lead-follow-up/" rel="nofollow">B2B trade show</a> in sales history. Thousands of exhibitors. Hundreds of thousands of attendees. A giant glass building called the Crystal Palace.</p>
<p>Nearly 200 years later, sales pros still pack convention centers, set up booths, and fight to stand out in a sea of competitors.</p>
<p>This is where B2B sales became visible. You weren’t just competing against one or two local merchants anymore. You were standing next to dozens of alternatives, all promising similar value. Differentiation became mandatory.</p>
<p>Following up meant writing a letter and waiting weeks for a response. Today, if you’re not following up within 24 hours, you’re losing to competitors who are.</p>
<h2 id="h-1957-reach-and-leverage-scale-up">1957: Reach and Leverage Scale Up</h2>
<p>The first inside sales team was formed at a company called Dial America in 1957. Before that, if you wanted to sell, you hit the road. Door-to-door, city-to-city, face-to-face. Every single deal required physical presence.</p>
<p>The <a href="https://www.salesgravy.university/courses/the-new-essentials-of-telephone-prospecting-fanatical-prospecting" rel="nofollow">telephone</a> changed everything. Suddenly, salespeople could work virtually, reach more prospects, and close deals without leaving the office. One seller could now have 20 conversations in a day instead of three. The math of sales productivity fundamentally shifted.</p>
<p>Fast forward to today, and inside sales is the dominant model. The tools have evolved—Zoom calls, screen shares, digital demos—but the core principle remains: you don’t need to be in the same room to build trust and close deals.</p>
<h2 id="h-from-stone-tablets-to-instant-messages-why-speed-matters-now">From Stone Tablets to Instant Messages: Why Speed Matters Now</h2>
<p>Think about the effort that the merchant put into carving his complaint into stone. He didn’t fire off a quick email. He didn’t leave a one-star Google review. He created a permanent record that would outlive both him and the seller by thousands of years.</p>
<p>Today, complaints are easy. Maybe too easy. A customer can blast you on LinkedIn, tank your review scores, or CC your entire executive team on an email thread—all before lunch. </p>
<p>Every major shift in B2B sales increased speed. Trade shows multiplied visibility. Telephones let sellers reach 20 prospects a day instead of three. Email collapsed follow-up from weeks to hours. Social media made reputation instant and permanent.</p>
<p>In 1750 BCE, you had time to respond. Now, you have hours—maybe minutes. Each acceleration rewarded the sellers who could execute fast without sacrificing quality. The ones who couldn’t keep up disappeared.</p>
<h2 id="h-why-this-timeline-matters-more-than-you-think">Why This Timeline Matters More Than You Think</h2>
<p>We’re in another massive shift in sales history. AI, automation, predictive analytics—the pace is relentless. It’s easy to think everything has changed. Zoom out 4,000 years, and the pattern emerges: speed accelerates, but the core practices stay the same.</p>
<p>So the next time you get a harsh email from a customer, remember that stone tablet. You don’t have to worry about your failure being displayed in a museum 4,000 years from now. But you do have to worry about your reputation spreading across the internet in hours.</p>
<p>The tools change, the pace accelerates, but the rule is simple: earn trust, deliver value, and handle problems before they handle you.</p>
<div></div>
<hr/>
<div></div>
<p>You just saw how history teaches that speed and execution have always mattered — and now AI is the biggest shift we’ve seen yet. If you want to turn the disruption into an advantage, download <a href="http://salesgravy.com/ai-edge-book-club-guide/" rel="nofollow">The FREE AI Edge Book Club Guide.</a></p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Imagine that you’re so angry about a business deal gone wrong that you grab a chisel, find a slab of stone, and spend hours carving your complaint. That’s exactly what a Mesopotamian merchant did in 1750 and made sales history. &lt;/p&gt;
&lt;p&gt;The merchant was furious because he’d been promised high-grade copper, but the final product was subpar. That angry customer complaint is now sitting in the British Museum, 4,000 years later. The tablet reads: “What do you take me for? That you treat someone like me with such contempt?”&lt;/p&gt;
&lt;p&gt;If you think dealing with issues in the sales process is a modern problem, you’re off by about four millennia.&lt;/p&gt;
&lt;h2 id=&#34;h-sales-hustle-is-ancient&#34;&gt;Sales Hustle Is Ancient&lt;/h2&gt;
&lt;p&gt;We talk about sales like it’s a modern corporate invention. CRMs and automated sequences are new, but the art of the deal and dealing with angry customers? That’s been around since humans started trading.&lt;/p&gt;
&lt;p&gt;The copper merchant in 1750 BCE wasn’t just selling copper. He was managing client expectations, handling logistics, and clearly failing at quality control. The core practices of B2B sales—promise, delivery, and &lt;a href=&#34;https://salesgravy.com/why-building-relationships-in-sales-skyrockets-your-commission/&#34; rel=&#34;nofollow&#34;&gt;relationship management&lt;/a&gt;—haven’t changed.&lt;/p&gt;
&lt;h2 id=&#34;h-1600s-sales-becomes-a-profession&#34;&gt;1600s: Sales Becomes a Profession&lt;/h2&gt;
&lt;p&gt;Fast forward to 1600, and you see the founding of the East India Trading Companies. They were some of the first corporations that allowed people to buy shares in a business.&lt;/p&gt;
&lt;p&gt;One of the East India Trading Companies was owned by “the 17 gentlemen”—a group of wealthy investors who funded global trade expeditions. They kept spices like nutmeg, pepper, and cinnamon flowing across continents. The spices were so valuable that they were practically currency.&lt;/p&gt;
&lt;p&gt;This was B2B sales at scale. Shareholders’ expected returns. Merchants negotiated deals across continents. The stakes were massive, and so were the profits.&lt;/p&gt;
&lt;p&gt;This era established something critical to modern sellers: the separation between ownership and operation. The 17 gentlemen didn’t sail the ships or negotiate every spice deal. They hired people to do it. Sales stopped being a personal trade and became a repeatable profession with accountability structures built in.&lt;/p&gt;
&lt;h2 id=&#34;h-1851-visibility-and-competition-arrive&#34;&gt;1851: Visibility and Competition Arrive&lt;/h2&gt;
&lt;p&gt;The Great Exhibition in London in 1851 was the world’s first massive &lt;a href=&#34;https://salesgravy.com/10-trade-show-lead-follow-up/&#34; rel=&#34;nofollow&#34;&gt;B2B trade show&lt;/a&gt; in sales history. Thousands of exhibitors. Hundreds of thousands of attendees. A giant glass building called the Crystal Palace.&lt;/p&gt;
&lt;p&gt;Nearly 200 years later, sales pros still pack convention centers, set up booths, and fight to stand out in a sea of competitors.&lt;/p&gt;
&lt;p&gt;This is where B2B sales became visible. You weren’t just competing against one or two local merchants anymore. You were standing next to dozens of alternatives, all promising similar value. Differentiation became mandatory.&lt;/p&gt;
&lt;p&gt;Following up meant writing a letter and waiting weeks for a response. Today, if you’re not following up within 24 hours, you’re losing to competitors who are.&lt;/p&gt;
&lt;h2 id=&#34;h-1957-reach-and-leverage-scale-up&#34;&gt;1957: Reach and Leverage Scale Up&lt;/h2&gt;
&lt;p&gt;The first inside sales team was formed at a company called Dial America in 1957. Before that, if you wanted to sell, you hit the road. Door-to-door, city-to-city, face-to-face. Every single deal required physical presence.&lt;/p&gt;
&lt;p&gt;The &lt;a href=&#34;https://www.salesgravy.university/courses/the-new-essentials-of-telephone-prospecting-fanatical-prospecting&#34; rel=&#34;nofollow&#34;&gt;telephone&lt;/a&gt; changed everything. Suddenly, salespeople could work virtually, reach more prospects, and close deals without leaving the office. One seller could now have 20 conversations in a day instead of three. The math of sales productivity fundamentally shifted.&lt;/p&gt;
&lt;p&gt;Fast forward to today, and inside sales is the dominant model. The tools have evolved—Zoom calls, screen shares, digital demos—but the core principle remains: you don’t need to be in the same room to build trust and close deals.&lt;/p&gt;
&lt;h2 id=&#34;h-from-stone-tablets-to-instant-messages-why-speed-matters-now&#34;&gt;From Stone Tablets to Instant Messages: Why Speed Matters Now&lt;/h2&gt;
&lt;p&gt;Think about the effort that the merchant put into carving his complaint into stone. He didn’t fire off a quick email. He didn’t leave a one-star Google review. He created a permanent record that would outlive both him and the seller by thousands of years.&lt;/p&gt;
&lt;p&gt;Today, complaints are easy. Maybe too easy. A customer can blast you on LinkedIn, tank your review scores, or CC your entire executive team on an email thread—all before lunch. &lt;/p&gt;
&lt;p&gt;Every major shift in B2B sales increased speed. Trade shows multiplied visibility. Telephones let sellers reach 20 prospects a day instead of three. Email collapsed follow-up from weeks to hours. Social media made reputation instant and permanent.&lt;/p&gt;
&lt;p&gt;In 1750 BCE, you had time to respond. Now, you have hours—maybe minutes. Each acceleration rewarded the sellers who could execute fast without sacrificing quality. The ones who couldn’t keep up disappeared.&lt;/p&gt;
&lt;h2 id=&#34;h-why-this-timeline-matters-more-than-you-think&#34;&gt;Why This Timeline Matters More Than You Think&lt;/h2&gt;
&lt;p&gt;We’re in another massive shift in sales history. AI, automation, predictive analytics—the pace is relentless. It’s easy to think everything has changed. Zoom out 4,000 years, and the pattern emerges: speed accelerates, but the core practices stay the same.&lt;/p&gt;
&lt;p&gt;So the next time you get a harsh email from a customer, remember that stone tablet. You don’t have to worry about your failure being displayed in a museum 4,000 years from now. But you do have to worry about your reputation spreading across the internet in hours.&lt;/p&gt;
&lt;p&gt;The tools change, the pace accelerates, but the rule is simple: earn trust, deliver value, and handle problems before they handle you.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;You just saw how history teaches that speed and execution have always mattered — and now AI is the biggest shift we’ve seen yet. If you want to turn the disruption into an advantage, download &lt;a href=&#34;http://salesgravy.com/ai-edge-book-club-guide/&#34; rel=&#34;nofollow&#34;&gt;The FREE AI Edge Book Club Guide.&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/stone-tablets-trade-shows-and-telephones-4000-years-of-sales-history/</link>
                <pubDate>Thu, 12 Feb 2026 16:33:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/bd871690-0e41-4ebb-ba2a-7ef3aa9ea05e_Ashley-Blount-Sales-Gravy-Podcast-Cover-scaled.png"/>
                <itunes:duration>2593</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How Do You Stop Prospects From No-Showing Virtual Appointments (Ask Jeb)</itunes:title>
                <title>How Do You Stop Prospects From No-Showing Virtual Appointments (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll frustrate every salesperson reading this: What do you do when you prospect, set the meeting, block the time on your calendar, and then&amp;#8230; your prospect no-shows?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the challenge Emily Weissmueller faces every single day. Emily is a former elementary school teacher who pivoted into K-12 edtech sales eleven years ago. She works with special education administrators, and like so many salespeople in 2026, her meetings are primarily virtual.&lt;/p&gt;
&lt;p&gt;She&amp;#8217;s doing everything right: prospecting consistently, securing appointments, sending calendar invites. But when it&amp;#8217;s time for the meeting? Hit or miss. Sometimes they show up. Sometimes she&amp;#8217;s sitting there waiting while nobody logs on.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;ve ever stared at a Zoom room alone wondering if your prospect forgot about you, you know exactly how this feels. And if you&amp;#8217;re wondering whether confirmation emails help or hurt, you&amp;#8217;re asking the wrong question entirely.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-virtual-meeting-paradox&#34;&gt;The Virtual Meeting Paradox&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s be honest about something: Virtual meetings are throwaway appointments for both sides.&lt;/p&gt;
&lt;p&gt;When you had to drive four hours to meet someone in person, both parties had serious skin in the game. You invested time, gas money, and effort. Your prospect blocked their calendar knowing you were making the trip. Neither of you would casually blow that off.&lt;/p&gt;
&lt;p&gt;But virtual meetings? They&amp;#8217;re low commitment on both ends. No one&amp;#8217;s driving anywhere. It&amp;#8217;s just a calendar block that can easily get bumped by the next urgent thing that pops up. And when you&amp;#8217;re selling into education like Emily is, where everything moves infinitely slow and decision-makers are incredibly risk-averse, you&amp;#8217;ve got even more working against you.&lt;/p&gt;
&lt;p&gt;The question isn&amp;#8217;t whether to send a confirmation email. The real question is: How do you stack the deck so heavily in your favor that prospects feel obligated to show up?&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-commitment-and-consistency-framework&#34;&gt;The Commitment and Consistency Framework&lt;/h2&gt;
&lt;p&gt;There&amp;#8217;s a principle in human behavior called commitment and &lt;a href=&#34;https://salesgravy.com/what-bowling-reveals-about-staying-consistent-in-sales-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;consistency&lt;/a&gt;. When people commit to something, they typically feel compelled to follow through. Otherwise, they feel guilty. And guilt is actually useful because you can leverage it to reschedule when someone doesn&amp;#8217;t show.&lt;/p&gt;
&lt;p&gt;But the goal isn&amp;#8217;t to make prospects feel guilty after they no-show. The goal is to engineer so many small commitments throughout the process that they show up in the first place.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the system that works:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-1-confirm-verbally-when-you-set-the-meeting&#34;&gt;Step 1: Confirm Verbally When You Set the Meeting&lt;/h3&gt;
&lt;p&gt;When your prospect agrees to meet, always repeat it back: &amp;#8220;Okay, so I&amp;#8217;ve got you on Thursday, January 26th at 2:00 PM. Did I get that right?&amp;#8221;&lt;/p&gt;
&lt;p&gt;When they say yes, that&amp;#8217;s commitment number one. You&amp;#8217;re putting it in their brain. You&amp;#8217;re making it real.&lt;/p&gt;
&lt;p&gt;Then say this: &amp;#8220;Let me grab your email and I&amp;#8217;ll send you a meeting invite for your calendar just to make it convenient for you.&amp;#8221;&lt;/p&gt;
&lt;p&gt;This does two things. First, it confirms you have the right email. Second, it gets another yes. That&amp;#8217;s commitment number two.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-2-send-a-meeting-invite-that-actually-helps&#34;&gt;Step 2: Send a Meeting Invite That Actually Helps&lt;/h3&gt;
&lt;p&gt;Most meeting invites are useless. They say &amp;#8220;Meeting with Jeb Blount&amp;#8221; or &amp;#8220;Sales Call&amp;#8221; and include seventeen different international dial-in numbers that nobody needs.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what your meeting invite should look like:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Title:&lt;/strong&gt; Emily Weissmueller (Company Name) &#43; Prospect Name (School Name) &amp;#8211; Why We&amp;#8217;re Meeting&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Location:&lt;/strong&gt; Virtual Meeting (then paste the meeting link, nothing else)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Notes:&lt;/strong&gt; Keep it simple. Here&amp;#8217;s the meeting link. If it&amp;#8217;s a phone option, include just that number. Then add: &amp;#8220;If anything changes, here&amp;#8217;s my direct number and email.&amp;#8221;&lt;/p&gt;
&lt;p&gt;When your prospect looks at their calendar the morning of the meeting and sees this, they know exactly who you are, why you&amp;#8217;re meeting, and how to join. You own the moral high ground.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-3-send-a-video-this-is-non-negotiable&#34;&gt;Step 3: Send a Video (This Is Non-Negotiable)&lt;/h3&gt;
&lt;p&gt;The next morning after you set the meeting, pull out your phone and record a 20-30 second video. Look at the camera. Smile. Sound excited.&lt;/p&gt;
&lt;p&gt;&amp;#8220;Emily, this is Jeb at Sales Gravy. Thank you so much for agreeing to meet with me. I&amp;#8217;m so excited to spend time learning about you and your mission for helping these kids. Just want to confirm our meeting is on January 26th at 2:00 PM. The invite is on your calendar. I can&amp;#8217;t wait to see you.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Send that via email.&lt;/p&gt;
&lt;p&gt;Now think about what you&amp;#8217;ve just done. You&amp;#8217;ve made it personal. You&amp;#8217;ve shown effort. You&amp;#8217;ve demonstrated that you actually care about this conversation. It&amp;#8217;s exponentially harder for them to no-show because they can see you&amp;#8217;re a real human who invested time in this relationship.&lt;/p&gt;
&lt;p&gt;This philosophy is&amp;#160;about going the extra mile to demonstrate that you&amp;#8217;re different, that you care, and that this matters.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-4-leave-a-voicemail-the-day-before&#34;&gt;Step 4: Leave a Voicemail the Day Before&lt;/h3&gt;
&lt;p&gt;The afternoon before your meeting, when you know your prospect is likely gone for the day, call and leave a voicemail.&lt;/p&gt;
&lt;p&gt;&amp;#8220;Hey Emily, this is Jeb. I&amp;#8217;m so excited to meet with you tomorrow. I&amp;#8217;ve been thinking about your school and the ways we might be able to help. I can&amp;#8217;t wait to learn more about what you&amp;#8217;re trying to accomplish for these kids. Just a reminder, our meeting is at 2:00 PM tomorrow. All the info is in your calendar. If anything changes, give me a call.&amp;#8221;&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re doing the heavy lifting. You&amp;#8217;re reminding them. You&amp;#8217;re expressing genuine interest in their world, not just your sale.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-5-the-morning-of-email-optional&#34;&gt;Step 5: The Morning-Of Email (Optional)&lt;/h3&gt;
&lt;p&gt;Here&amp;#8217;s where the A/B testing comes in. Some salespeople swear by the morning-of confirmation email. Others think it gives prospects an easy out.&lt;/p&gt;
&lt;p&gt;My take? Test both approaches and track your show rates. Do half your appointments with the morning email, half without it, and see which converts better. Even a 2-3% improvement in show rate compounds significantly over a year.&lt;/p&gt;
&lt;p&gt;If you do send the morning email, make it about them: &amp;#8220;Emily, I&amp;#8217;m really looking forward to our conversation today at 2:00 PM. I can&amp;#8217;t wait to learn more about your mission and see if there&amp;#8217;s a way we can support what you&amp;#8217;re building.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Play to their heartstrings. People love talking about themselves and their work. Make it easy for them to want to show up.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-to-do-when-you-send-a-confirmation-email&#34;&gt;What to Do When You Send a Confirmation Email&lt;/h2&gt;
&lt;p&gt;Now, if you&amp;#8217;re going to send a confirmation email, there are specific scenarios where it&amp;#8217;s absolutely required:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;You&amp;#8217;re driving four hours to meet someone in person&lt;/li&gt;
&lt;li&gt;You&amp;#8217;re bringing executives or your boss to the meeting&lt;/li&gt;
&lt;li&gt;It&amp;#8217;s a final presentation or closing meeting with a major opportunity&lt;/li&gt;
&lt;li&gt;Multiple stakeholders are coordinating calendars&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;In those cases, you&amp;#8217;re not just confirming—you&amp;#8217;re protecting your time and theirs. You&amp;#8217;re making sure you don&amp;#8217;t waste an executive&amp;#8217;s schedule or drive across the state for nothing.&lt;/p&gt;
&lt;p&gt;But for a standard first appointment? The video and voicemail sequence will outperform a confirmation email every single time.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-real-problem-systems-not-people&#34;&gt;The Real Problem: Systems, Not People&lt;/h2&gt;
&lt;p&gt;No-shows aren&amp;#8217;t a people problem. They&amp;#8217;re a systems problem.&lt;/p&gt;
&lt;p&gt;When you &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-curriculum/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;build a repeatable prospecting system&lt;/a&gt; that includes verbal confirmation, calendar invites with clear details, personal video, and day-before voicemail, you engineer commitment at every stage.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re not hoping prospects remember. You&amp;#8217;re not relying on their calendar notifications. You&amp;#8217;re building a runway that allows them to land in the meeting because you&amp;#8217;ve made it nearly impossible for them to forget or blow you off.&lt;/p&gt;
&lt;p&gt;And when someone does no-show after all that effort? You own the moral high ground. You can call back with confidence: &amp;#8220;Hey, I know things come up. I sent the video, left the voicemail, and had everything on your calendar. Let&amp;#8217;s get this rescheduled because I&amp;#8217;m genuinely excited to learn about what you&amp;#8217;re working on.&amp;#8221;&lt;/p&gt;
&lt;p&gt;That conversation is dramatically different than calling back after sending one email and hoping for the best.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-efficiency-multiplier&#34;&gt;The Efficiency Multiplier&lt;/h2&gt;
&lt;p&gt;Think about what happens when your show rate improves by even 10%. If you were setting ten appointments per week and six were showing up, that&amp;#8217;s a 60% show rate. Bump that to seven showing up, and you&amp;#8217;re at 70%.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s one extra conversation per week. Four extra conversations per month. Forty-eight extra conversations per year.&lt;/p&gt;
&lt;p&gt;If your close rate is 20%, that&amp;#8217;s nearly ten additional deals per year just from improving your meeting show rate. That&amp;#8217;s the power of sales execution &lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;at the highest level&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-action-plan&#34;&gt;Your Action Plan&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re struggling with no-shows, implement this system immediately:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;For every appointment you set:&lt;/strong&gt;&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Confirm it verbally when you schedule it&lt;/li&gt;
&lt;li&gt;Send a detailed calendar invite with clean formatting&lt;/li&gt;
&lt;li&gt;Record and send a personal video the next day&lt;/li&gt;
&lt;li&gt;Leave an enthusiastic voicemail the day before&lt;/li&gt;
&lt;li&gt;A/B test the morning-of email and track results&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;strong&gt;Track these metrics:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Total appointments set&lt;/li&gt;
&lt;li&gt;Show rate percentage&lt;/li&gt;
&lt;li&gt;No-show rate&lt;/li&gt;
&lt;li&gt;Reschedule success rate&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;After 30 days, analyze what&amp;#8217;s working and double down on it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Virtual meetings are easy to ignore. That&amp;#8217;s just reality in 2026. Your prospects are busy, distracted, and constantly reprioritizing.&lt;/p&gt;
&lt;p&gt;Your job isn&amp;#8217;t to guilt them into showing up. Your job is to build a system that makes showing up feel like the obvious, natural choice because you&amp;#8217;ve demonstrated care, invested effort, and made it personal.&lt;/p&gt;
&lt;p&gt;Stop sending one confirmation email and hoping for the best. Start building commitment through repetition, personalization, and genuine interest in your prospect&amp;#8217;s world.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you fill your calendar with meetings that actually happen. That&amp;#8217;s how you stop wasting time staring at empty Zoom rooms. And that&amp;#8217;s how you build a sales career based on systems, not hope.&lt;/p&gt;
&lt;p&gt;Meetings happen by design, not by luck. Build the runway. Land the meeting. Close the deal.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Ready to Master the Complete Prospecting System?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The tactics in this article are just the beginning. If you want to learn the complete methodology for filling your pipeline with qualified appointments that actually show up, join us at an upcoming &lt;a href=&#34;https://salesgravy.com/live&#34;&gt;Sales Gravy Live Event&lt;/a&gt;. You&amp;#8217;ll get hands-on training in prospecting, qualification, objection handling, and closing from Jeb Blount and the Sales Gravy team. Don&amp;#8217;t leave your sales success to chance—invest in the skills that separate top performers from everyone else.&lt;/p&gt;&lt;/p&gt;

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                <description><![CDATA[<p>Here’s a question that’ll frustrate every salesperson reading this: What do you do when you prospect, set the meeting, block the time on your calendar, and then… your prospect no-shows?</p>
<p>That’s the challenge Emily Weissmueller faces every single day. Emily is a former elementary school teacher who pivoted into K-12 edtech sales eleven years ago. She works with special education administrators, and like so many salespeople in 2026, her meetings are primarily virtual.</p>
<p>She’s doing everything right: prospecting consistently, securing appointments, sending calendar invites. But when it’s time for the meeting? Hit or miss. Sometimes they show up. Sometimes she’s sitting there waiting while nobody logs on.</p>
<p>If you’ve ever stared at a Zoom room alone wondering if your prospect forgot about you, you know exactly how this feels. And if you’re wondering whether confirmation emails help or hurt, you’re asking the wrong question entirely.</p>
<h2 id="h-the-virtual-meeting-paradox">The Virtual Meeting Paradox</h2>
<p>Let’s be honest about something: Virtual meetings are throwaway appointments for both sides.</p>
<p>When you had to drive four hours to meet someone in person, both parties had serious skin in the game. You invested time, gas money, and effort. Your prospect blocked their calendar knowing you were making the trip. Neither of you would casually blow that off.</p>
<p>But virtual meetings? They’re low commitment on both ends. No one’s driving anywhere. It’s just a calendar block that can easily get bumped by the next urgent thing that pops up. And when you’re selling into education like Emily is, where everything moves infinitely slow and decision-makers are incredibly risk-averse, you’ve got even more working against you.</p>
<p>The question isn’t whether to send a confirmation email. The real question is: How do you stack the deck so heavily in your favor that prospects feel obligated to show up?</p>
<h2 id="h-the-commitment-and-consistency-framework">The Commitment and Consistency Framework</h2>
<p>There’s a principle in human behavior called commitment and <a href="https://salesgravy.com/what-bowling-reveals-about-staying-consistent-in-sales-money-monday/" rel="nofollow">consistency</a>. When people commit to something, they typically feel compelled to follow through. Otherwise, they feel guilty. And guilt is actually useful because you can leverage it to reschedule when someone doesn’t show.</p>
<p>But the goal isn’t to make prospects feel guilty after they no-show. The goal is to engineer so many small commitments throughout the process that they show up in the first place.</p>
<p>Here’s the system that works:</p>
<h3 id="h-step-1-confirm-verbally-when-you-set-the-meeting">Step 1: Confirm Verbally When You Set the Meeting</h3>
<p>When your prospect agrees to meet, always repeat it back: “Okay, so I’ve got you on Thursday, January 26th at 2:00 PM. Did I get that right?”</p>
<p>When they say yes, that’s commitment number one. You’re putting it in their brain. You’re making it real.</p>
<p>Then say this: “Let me grab your email and I’ll send you a meeting invite for your calendar just to make it convenient for you.”</p>
<p>This does two things. First, it confirms you have the right email. Second, it gets another yes. That’s commitment number two.</p>
<h3 id="h-step-2-send-a-meeting-invite-that-actually-helps">Step 2: Send a Meeting Invite That Actually Helps</h3>
<p>Most meeting invites are useless. They say “Meeting with Jeb Blount” or “Sales Call” and include seventeen different international dial-in numbers that nobody needs.</p>
<p>Here’s what your meeting invite should look like:</p>
<p><strong>Title:</strong> Emily Weissmueller (Company Name) + Prospect Name (School Name) – Why We’re Meeting</p>
<p><strong>Location:</strong> Virtual Meeting (then paste the meeting link, nothing else)</p>
<p><strong>Notes:</strong> Keep it simple. Here’s the meeting link. If it’s a phone option, include just that number. Then add: “If anything changes, here’s my direct number and email.”</p>
<p>When your prospect looks at their calendar the morning of the meeting and sees this, they know exactly who you are, why you’re meeting, and how to join. You own the moral high ground.</p>
<h3 id="h-step-3-send-a-video-this-is-non-negotiable">Step 3: Send a Video (This Is Non-Negotiable)</h3>
<p>The next morning after you set the meeting, pull out your phone and record a 20-30 second video. Look at the camera. Smile. Sound excited.</p>
<p>“Emily, this is Jeb at Sales Gravy. Thank you so much for agreeing to meet with me. I’m so excited to spend time learning about you and your mission for helping these kids. Just want to confirm our meeting is on January 26th at 2:00 PM. The invite is on your calendar. I can’t wait to see you.”</p>
<p>Send that via email.</p>
<p>Now think about what you’ve just done. You’ve made it personal. You’ve shown effort. You’ve demonstrated that you actually care about this conversation. It’s exponentially harder for them to no-show because they can see you’re a real human who invested time in this relationship.</p>
<p>This philosophy is about going the extra mile to demonstrate that you’re different, that you care, and that this matters.</p>
<h3 id="h-step-4-leave-a-voicemail-the-day-before">Step 4: Leave a Voicemail the Day Before</h3>
<p>The afternoon before your meeting, when you know your prospect is likely gone for the day, call and leave a voicemail.</p>
<p>“Hey Emily, this is Jeb. I’m so excited to meet with you tomorrow. I’ve been thinking about your school and the ways we might be able to help. I can’t wait to learn more about what you’re trying to accomplish for these kids. Just a reminder, our meeting is at 2:00 PM tomorrow. All the info is in your calendar. If anything changes, give me a call.”</p>
<p>You’re doing the heavy lifting. You’re reminding them. You’re expressing genuine interest in their world, not just your sale.</p>
<h3 id="h-step-5-the-morning-of-email-optional">Step 5: The Morning-Of Email (Optional)</h3>
<p>Here’s where the A/B testing comes in. Some salespeople swear by the morning-of confirmation email. Others think it gives prospects an easy out.</p>
<p>My take? Test both approaches and track your show rates. Do half your appointments with the morning email, half without it, and see which converts better. Even a 2-3% improvement in show rate compounds significantly over a year.</p>
<p>If you do send the morning email, make it about them: “Emily, I’m really looking forward to our conversation today at 2:00 PM. I can’t wait to learn more about your mission and see if there’s a way we can support what you’re building.”</p>
<p>Play to their heartstrings. People love talking about themselves and their work. Make it easy for them to want to show up.</p>
<h2 id="h-what-to-do-when-you-send-a-confirmation-email">What to Do When You Send a Confirmation Email</h2>
<p>Now, if you’re going to send a confirmation email, there are specific scenarios where it’s absolutely required:</p>
<ul>
<li>You’re driving four hours to meet someone in person</li>
<li>You’re bringing executives or your boss to the meeting</li>
<li>It’s a final presentation or closing meeting with a major opportunity</li>
<li>Multiple stakeholders are coordinating calendars</li>
</ul>
<p>In those cases, you’re not just confirming—you’re protecting your time and theirs. You’re making sure you don’t waste an executive’s schedule or drive across the state for nothing.</p>
<p>But for a standard first appointment? The video and voicemail sequence will outperform a confirmation email every single time.</p>
<h2 id="h-the-real-problem-systems-not-people">The Real Problem: Systems, Not People</h2>
<p>No-shows aren’t a people problem. They’re a systems problem.</p>
<p>When you <a href="https://salesgravy.com/fanatical-prospecting-curriculum/" rel="nofollow">build a repeatable prospecting system</a> that includes verbal confirmation, calendar invites with clear details, personal video, and day-before voicemail, you engineer commitment at every stage.</p>
<p>You’re not hoping prospects remember. You’re not relying on their calendar notifications. You’re building a runway that allows them to land in the meeting because you’ve made it nearly impossible for them to forget or blow you off.</p>
<p>And when someone does no-show after all that effort? You own the moral high ground. You can call back with confidence: “Hey, I know things come up. I sent the video, left the voicemail, and had everything on your calendar. Let’s get this rescheduled because I’m genuinely excited to learn about what you’re working on.”</p>
<p>That conversation is dramatically different than calling back after sending one email and hoping for the best.</p>
<h2 id="h-the-efficiency-multiplier">The Efficiency Multiplier</h2>
<p>Think about what happens when your show rate improves by even 10%. If you were setting ten appointments per week and six were showing up, that’s a 60% show rate. Bump that to seven showing up, and you’re at 70%.</p>
<p>That’s one extra conversation per week. Four extra conversations per month. Forty-eight extra conversations per year.</p>
<p>If your close rate is 20%, that’s nearly ten additional deals per year just from improving your meeting show rate. That’s the power of sales execution <a href="https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/" rel="nofollow">at the highest level</a>.</p>
<h2 id="h-your-action-plan">Your Action Plan</h2>
<p>If you’re struggling with no-shows, implement this system immediately:</p>
<p><strong>For every appointment you set:</strong></p>
<ol>
<li>Confirm it verbally when you schedule it</li>
<li>Send a detailed calendar invite with clean formatting</li>
<li>Record and send a personal video the next day</li>
<li>Leave an enthusiastic voicemail the day before</li>
<li>A/B test the morning-of email and track results</li>
</ol>
<p><strong>Track these metrics:</strong></p>
<ul>
<li>Total appointments set</li>
<li>Show rate percentage</li>
<li>No-show rate</li>
<li>Reschedule success rate</li>
</ul>
<p>After 30 days, analyze what’s working and double down on it.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Virtual meetings are easy to ignore. That’s just reality in 2026. Your prospects are busy, distracted, and constantly reprioritizing.</p>
<p>Your job isn’t to guilt them into showing up. Your job is to build a system that makes showing up feel like the obvious, natural choice because you’ve demonstrated care, invested effort, and made it personal.</p>
<p>Stop sending one confirmation email and hoping for the best. Start building commitment through repetition, personalization, and genuine interest in your prospect’s world.</p>
<p>That’s how you fill your calendar with meetings that actually happen. That’s how you stop wasting time staring at empty Zoom rooms. And that’s how you build a sales career based on systems, not hope.</p>
<p>Meetings happen by design, not by luck. Build the runway. Land the meeting. Close the deal.</p>
<div></div>
<hr/>
<div></div>
<p><strong>Ready to Master the Complete Prospecting System?</strong></p>
<p>The tactics in this article are just the beginning. If you want to learn the complete methodology for filling your pipeline with qualified appointments that actually show up, join us at an upcoming <a href="https://salesgravy.com/live" rel="nofollow">Sales Gravy Live Event</a>. You’ll get hands-on training in prospecting, qualification, objection handling, and closing from Jeb Blount and the Sales Gravy team. Don’t leave your sales success to chance—invest in the skills that separate top performers from everyone else.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll frustrate every salesperson reading this: What do you do when you prospect, set the meeting, block the time on your calendar, and then… your prospect no-shows?&lt;/p&gt;
&lt;p&gt;That’s the challenge Emily Weissmueller faces every single day. Emily is a former elementary school teacher who pivoted into K-12 edtech sales eleven years ago. She works with special education administrators, and like so many salespeople in 2026, her meetings are primarily virtual.&lt;/p&gt;
&lt;p&gt;She’s doing everything right: prospecting consistently, securing appointments, sending calendar invites. But when it’s time for the meeting? Hit or miss. Sometimes they show up. Sometimes she’s sitting there waiting while nobody logs on.&lt;/p&gt;
&lt;p&gt;If you’ve ever stared at a Zoom room alone wondering if your prospect forgot about you, you know exactly how this feels. And if you’re wondering whether confirmation emails help or hurt, you’re asking the wrong question entirely.&lt;/p&gt;
&lt;h2 id=&#34;h-the-virtual-meeting-paradox&#34;&gt;The Virtual Meeting Paradox&lt;/h2&gt;
&lt;p&gt;Let’s be honest about something: Virtual meetings are throwaway appointments for both sides.&lt;/p&gt;
&lt;p&gt;When you had to drive four hours to meet someone in person, both parties had serious skin in the game. You invested time, gas money, and effort. Your prospect blocked their calendar knowing you were making the trip. Neither of you would casually blow that off.&lt;/p&gt;
&lt;p&gt;But virtual meetings? They’re low commitment on both ends. No one’s driving anywhere. It’s just a calendar block that can easily get bumped by the next urgent thing that pops up. And when you’re selling into education like Emily is, where everything moves infinitely slow and decision-makers are incredibly risk-averse, you’ve got even more working against you.&lt;/p&gt;
&lt;p&gt;The question isn’t whether to send a confirmation email. The real question is: How do you stack the deck so heavily in your favor that prospects feel obligated to show up?&lt;/p&gt;
&lt;h2 id=&#34;h-the-commitment-and-consistency-framework&#34;&gt;The Commitment and Consistency Framework&lt;/h2&gt;
&lt;p&gt;There’s a principle in human behavior called commitment and &lt;a href=&#34;https://salesgravy.com/what-bowling-reveals-about-staying-consistent-in-sales-money-monday/&#34; rel=&#34;nofollow&#34;&gt;consistency&lt;/a&gt;. When people commit to something, they typically feel compelled to follow through. Otherwise, they feel guilty. And guilt is actually useful because you can leverage it to reschedule when someone doesn’t show.&lt;/p&gt;
&lt;p&gt;But the goal isn’t to make prospects feel guilty after they no-show. The goal is to engineer so many small commitments throughout the process that they show up in the first place.&lt;/p&gt;
&lt;p&gt;Here’s the system that works:&lt;/p&gt;
&lt;h3 id=&#34;h-step-1-confirm-verbally-when-you-set-the-meeting&#34;&gt;Step 1: Confirm Verbally When You Set the Meeting&lt;/h3&gt;
&lt;p&gt;When your prospect agrees to meet, always repeat it back: “Okay, so I’ve got you on Thursday, January 26th at 2:00 PM. Did I get that right?”&lt;/p&gt;
&lt;p&gt;When they say yes, that’s commitment number one. You’re putting it in their brain. You’re making it real.&lt;/p&gt;
&lt;p&gt;Then say this: “Let me grab your email and I’ll send you a meeting invite for your calendar just to make it convenient for you.”&lt;/p&gt;
&lt;p&gt;This does two things. First, it confirms you have the right email. Second, it gets another yes. That’s commitment number two.&lt;/p&gt;
&lt;h3 id=&#34;h-step-2-send-a-meeting-invite-that-actually-helps&#34;&gt;Step 2: Send a Meeting Invite That Actually Helps&lt;/h3&gt;
&lt;p&gt;Most meeting invites are useless. They say “Meeting with Jeb Blount” or “Sales Call” and include seventeen different international dial-in numbers that nobody needs.&lt;/p&gt;
&lt;p&gt;Here’s what your meeting invite should look like:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Title:&lt;/strong&gt; Emily Weissmueller (Company Name) &#43; Prospect Name (School Name) – Why We’re Meeting&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Location:&lt;/strong&gt; Virtual Meeting (then paste the meeting link, nothing else)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Notes:&lt;/strong&gt; Keep it simple. Here’s the meeting link. If it’s a phone option, include just that number. Then add: “If anything changes, here’s my direct number and email.”&lt;/p&gt;
&lt;p&gt;When your prospect looks at their calendar the morning of the meeting and sees this, they know exactly who you are, why you’re meeting, and how to join. You own the moral high ground.&lt;/p&gt;
&lt;h3 id=&#34;h-step-3-send-a-video-this-is-non-negotiable&#34;&gt;Step 3: Send a Video (This Is Non-Negotiable)&lt;/h3&gt;
&lt;p&gt;The next morning after you set the meeting, pull out your phone and record a 20-30 second video. Look at the camera. Smile. Sound excited.&lt;/p&gt;
&lt;p&gt;“Emily, this is Jeb at Sales Gravy. Thank you so much for agreeing to meet with me. I’m so excited to spend time learning about you and your mission for helping these kids. Just want to confirm our meeting is on January 26th at 2:00 PM. The invite is on your calendar. I can’t wait to see you.”&lt;/p&gt;
&lt;p&gt;Send that via email.&lt;/p&gt;
&lt;p&gt;Now think about what you’ve just done. You’ve made it personal. You’ve shown effort. You’ve demonstrated that you actually care about this conversation. It’s exponentially harder for them to no-show because they can see you’re a real human who invested time in this relationship.&lt;/p&gt;
&lt;p&gt;This philosophy is about going the extra mile to demonstrate that you’re different, that you care, and that this matters.&lt;/p&gt;
&lt;h3 id=&#34;h-step-4-leave-a-voicemail-the-day-before&#34;&gt;Step 4: Leave a Voicemail the Day Before&lt;/h3&gt;
&lt;p&gt;The afternoon before your meeting, when you know your prospect is likely gone for the day, call and leave a voicemail.&lt;/p&gt;
&lt;p&gt;“Hey Emily, this is Jeb. I’m so excited to meet with you tomorrow. I’ve been thinking about your school and the ways we might be able to help. I can’t wait to learn more about what you’re trying to accomplish for these kids. Just a reminder, our meeting is at 2:00 PM tomorrow. All the info is in your calendar. If anything changes, give me a call.”&lt;/p&gt;
&lt;p&gt;You’re doing the heavy lifting. You’re reminding them. You’re expressing genuine interest in their world, not just your sale.&lt;/p&gt;
&lt;h3 id=&#34;h-step-5-the-morning-of-email-optional&#34;&gt;Step 5: The Morning-Of Email (Optional)&lt;/h3&gt;
&lt;p&gt;Here’s where the A/B testing comes in. Some salespeople swear by the morning-of confirmation email. Others think it gives prospects an easy out.&lt;/p&gt;
&lt;p&gt;My take? Test both approaches and track your show rates. Do half your appointments with the morning email, half without it, and see which converts better. Even a 2-3% improvement in show rate compounds significantly over a year.&lt;/p&gt;
&lt;p&gt;If you do send the morning email, make it about them: “Emily, I’m really looking forward to our conversation today at 2:00 PM. I can’t wait to learn more about your mission and see if there’s a way we can support what you’re building.”&lt;/p&gt;
&lt;p&gt;Play to their heartstrings. People love talking about themselves and their work. Make it easy for them to want to show up.&lt;/p&gt;
&lt;h2 id=&#34;h-what-to-do-when-you-send-a-confirmation-email&#34;&gt;What to Do When You Send a Confirmation Email&lt;/h2&gt;
&lt;p&gt;Now, if you’re going to send a confirmation email, there are specific scenarios where it’s absolutely required:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;You’re driving four hours to meet someone in person&lt;/li&gt;
&lt;li&gt;You’re bringing executives or your boss to the meeting&lt;/li&gt;
&lt;li&gt;It’s a final presentation or closing meeting with a major opportunity&lt;/li&gt;
&lt;li&gt;Multiple stakeholders are coordinating calendars&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;In those cases, you’re not just confirming—you’re protecting your time and theirs. You’re making sure you don’t waste an executive’s schedule or drive across the state for nothing.&lt;/p&gt;
&lt;p&gt;But for a standard first appointment? The video and voicemail sequence will outperform a confirmation email every single time.&lt;/p&gt;
&lt;h2 id=&#34;h-the-real-problem-systems-not-people&#34;&gt;The Real Problem: Systems, Not People&lt;/h2&gt;
&lt;p&gt;No-shows aren’t a people problem. They’re a systems problem.&lt;/p&gt;
&lt;p&gt;When you &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-curriculum/&#34; rel=&#34;nofollow&#34;&gt;build a repeatable prospecting system&lt;/a&gt; that includes verbal confirmation, calendar invites with clear details, personal video, and day-before voicemail, you engineer commitment at every stage.&lt;/p&gt;
&lt;p&gt;You’re not hoping prospects remember. You’re not relying on their calendar notifications. You’re building a runway that allows them to land in the meeting because you’ve made it nearly impossible for them to forget or blow you off.&lt;/p&gt;
&lt;p&gt;And when someone does no-show after all that effort? You own the moral high ground. You can call back with confidence: “Hey, I know things come up. I sent the video, left the voicemail, and had everything on your calendar. Let’s get this rescheduled because I’m genuinely excited to learn about what you’re working on.”&lt;/p&gt;
&lt;p&gt;That conversation is dramatically different than calling back after sending one email and hoping for the best.&lt;/p&gt;
&lt;h2 id=&#34;h-the-efficiency-multiplier&#34;&gt;The Efficiency Multiplier&lt;/h2&gt;
&lt;p&gt;Think about what happens when your show rate improves by even 10%. If you were setting ten appointments per week and six were showing up, that’s a 60% show rate. Bump that to seven showing up, and you’re at 70%.&lt;/p&gt;
&lt;p&gt;That’s one extra conversation per week. Four extra conversations per month. Forty-eight extra conversations per year.&lt;/p&gt;
&lt;p&gt;If your close rate is 20%, that’s nearly ten additional deals per year just from improving your meeting show rate. That’s the power of sales execution &lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;at the highest level&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-your-action-plan&#34;&gt;Your Action Plan&lt;/h2&gt;
&lt;p&gt;If you’re struggling with no-shows, implement this system immediately:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;For every appointment you set:&lt;/strong&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Confirm it verbally when you schedule it&lt;/li&gt;
&lt;li&gt;Send a detailed calendar invite with clean formatting&lt;/li&gt;
&lt;li&gt;Record and send a personal video the next day&lt;/li&gt;
&lt;li&gt;Leave an enthusiastic voicemail the day before&lt;/li&gt;
&lt;li&gt;A/B test the morning-of email and track results&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;strong&gt;Track these metrics:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Total appointments set&lt;/li&gt;
&lt;li&gt;Show rate percentage&lt;/li&gt;
&lt;li&gt;No-show rate&lt;/li&gt;
&lt;li&gt;Reschedule success rate&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;After 30 days, analyze what’s working and double down on it.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Virtual meetings are easy to ignore. That’s just reality in 2026. Your prospects are busy, distracted, and constantly reprioritizing.&lt;/p&gt;
&lt;p&gt;Your job isn’t to guilt them into showing up. Your job is to build a system that makes showing up feel like the obvious, natural choice because you’ve demonstrated care, invested effort, and made it personal.&lt;/p&gt;
&lt;p&gt;Stop sending one confirmation email and hoping for the best. Start building commitment through repetition, personalization, and genuine interest in your prospect’s world.&lt;/p&gt;
&lt;p&gt;That’s how you fill your calendar with meetings that actually happen. That’s how you stop wasting time staring at empty Zoom rooms. And that’s how you build a sales career based on systems, not hope.&lt;/p&gt;
&lt;p&gt;Meetings happen by design, not by luck. Build the runway. Land the meeting. Close the deal.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Ready to Master the Complete Prospecting System?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The tactics in this article are just the beginning. If you want to learn the complete methodology for filling your pipeline with qualified appointments that actually show up, join us at an upcoming &lt;a href=&#34;https://salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Live Event&lt;/a&gt;. You’ll get hands-on training in prospecting, qualification, objection handling, and closing from Jeb Blount and the Sales Gravy team. Don’t leave your sales success to chance—invest in the skills that separate top performers from everyone else.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-do-you-stop-prospects-from-no-showing-first-time-appointments-ask-jeb/</link>
                <pubDate>Tue, 10 Feb 2026 16:32:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/18/15/df050393-f32e-478d-9c71-b8b63faaa131_k-Jeb-Blount-Sales-Gravy-Podcast-Cover-300x300.png"/>
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Single-Contact Selling is Killing 34% of Your Deals (Money Monday)</itunes:title>
                <title>Single-Contact Selling is Killing 34% of Your Deals (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;You&amp;#8217;ve got a champion. Someone inside the account who gets it. They love your solution, they&amp;#8217;re fighting for your proposal, and they&amp;#8217;re feeding you intelligence about the decision-making process.&lt;/p&gt;
&lt;p&gt;So you&amp;#8217;re golden, right?&lt;/p&gt;
&lt;p&gt;Wrong. One reorganization, one promotion, one departure, and your deal could vanish overnight.&lt;/p&gt;
&lt;p&gt;Research from LinkedIn Sales Solutions analyzed thousands of enterprise deals and found something most salespeople refuse to believe: sales teams that build relationships with multiple stakeholders inside an account are 34% more likely to win.&amp;#160;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the difference between hitting quota and missing it. Between a banner year and a brutal one.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-single-threaded-deals-die&#34;&gt;Why Single-Threaded Deals Die&lt;/h2&gt;
&lt;p&gt;On average, 4-7 people influence a complex B2B buying decision.&lt;/p&gt;
&lt;p&gt;Even if you nail the pitch, you&amp;#8217;re still just one voice in a conversation happening behind closed doors. A conversation where people you&amp;#8217;ve never met are raising objections you&amp;#8217;ll never hear. Where priorities you don&amp;#8217;t know about are shifting the criteria.&amp;#160;&lt;/p&gt;
&lt;p&gt;Your champion can be dismissed as &amp;#8220;the person who likes that vendor.&amp;#8221; But when you&amp;#8217;ve got three advocates from different departments? Consensus wins deals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-champion-won-t-stick-around&#34;&gt;Your Champion Won&amp;#8217;t Stick Around&lt;/h2&gt;
&lt;p&gt;One in five of the people you&amp;#8217;re counting on right now won&amp;#8217;t be in their role twelve months from now. They&amp;#8217;ll get promoted, reassigned, poached by a competitor, or laid off in the next restructuring.&lt;/p&gt;
&lt;p&gt;When that happens to your sole contact, your deal doesn&amp;#8217;t just stall. It dies. The new person in that role has zero relationship with you, zero context on your solution, and zero incentive to champion something their predecessor started.&lt;/p&gt;
&lt;p&gt;But if you&amp;#8217;ve built what top performers call &amp;#8220;account insulation&amp;#8221;—relationships with two, three, or four people across different departments and levels—the web flexes when someone leaves. It doesn&amp;#8217;t break.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-weak-ties-matter-more-than-you-think&#34;&gt;Weak Ties Matter More Than You Think&lt;/h2&gt;
&lt;p&gt;We&amp;#8217;re trained to go deep with our &lt;a href=&#34;https://salesgravy.com/the-ai-account-planning-method-that-helped-a-new-ae-land-c-suite-appointments/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;primary contact.&lt;/a&gt; Build trust. Understand their pain points. Tailor every message to their specific needs.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s not wrong. It&amp;#8217;s just incomplete.&lt;/p&gt;
&lt;p&gt;In complex selling scenarios, influence often spreads through what researchers call weak ties—the casual, adjacent connections that link clusters of strong relationships. These are your amplifiers.&lt;/p&gt;
&lt;p&gt;A brief introduction. A shared article. A helpful insight that makes someone in operations remember your name when your solution comes up in a meeting you&amp;#8217;re not in. These loose connections become the difference between a deal that stalls and one that scales.&lt;/p&gt;
&lt;p&gt;Think about how deals from referrals close. They close twice as fast as deals that start cold. Accounts with multiple contacts grow larger, stay longer, and refer more business. The pattern is clear.&lt;/p&gt;
&lt;p&gt;Get enough internal referrals, and you stop being the vendor someone works with. You become the partner everyone trusts.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-five-mistakes-that-keep-you-single-threaded&#34;&gt;Five Mistakes That Keep You Single-Threaded&lt;/h2&gt;
&lt;p&gt;Account multithreading fails most often before it ever really begins. Not because it is hard, but because salespeople sabotage it with impatience, poor judgment, or misplaced effort. If you recognize any of these behaviors, they are costing you leverage inside the account.&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Trying to build fifty superficial relationships instead of multiple deep, meaningful connections. Spray and pray doesn&amp;#8217;t work in prospecting, and it doesn&amp;#8217;t work in account multithreading.&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/what-veteran-sellers-need-to-know-about-going-from-referrals-to-social-media/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Asking for referrals&lt;/a&gt; before you&amp;#8217;ve built credibility. You can&amp;#8217;t extract value before you&amp;#8217;ve created it.&lt;/li&gt;
&lt;li&gt;Failing to nurture the relationships you&amp;#8217;ve already initiated. You can&amp;#8217;t plant seeds and never water them.&lt;/li&gt;
&lt;li&gt;Ignoring the law of reciprocity. If you don&amp;#8217;t offer value first—business insights, useful data, relevant introductions—people won&amp;#8217;t feel any obligation to help you. You&amp;#8217;ll burn through goodwill and get nothing back.&lt;/li&gt;
&lt;li&gt;Wearing out your welcome. If you&amp;#8217;ve reached out multiple times with relevant insights and gotten silence, that&amp;#8217;s a signal. Move on.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-build-your-account-web-with-multi-threading&#34;&gt;How to Build Your Account Web With Multi-Threading&lt;/h2&gt;
&lt;p&gt;Start by mapping the web of people connected to your account. Decision makers, influencers, skeptics, the quiet analysts whose opinions shape what the decision makers think. Write it down. Visualize the relationships you have, the ones you need, and the blank spaces in between.&lt;/p&gt;
&lt;p&gt;Then ask questions that open doors and show you recognize the decision is bigger than one person.&lt;/p&gt;
&lt;p&gt;&amp;#8220;Who else on your team would have a point of view on this?&amp;#8221;&lt;/p&gt;
&lt;p&gt;&amp;#8220;Would it be helpful if I shared what other departments are doing with similar tools?&amp;#8221;&lt;/p&gt;
&lt;p&gt;&amp;#8220;Is there someone else who should see this?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Or use my favorite: &amp;#8220;I need your advice on this.&amp;#8221; That phrase invokes reciprocity and dramatically increases the probability they&amp;#8217;ll give you the referral.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-to-become-a-trusted-advisor-in-sales/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;When trust is formed&lt;/a&gt;, asking for a direct referral becomes an act of generosity rather than an intrusion. Frame it around value, not obligation.&lt;/p&gt;
&lt;p&gt;&amp;#8220;Would you be willing to introduce me to your colleague in operations? I think she&amp;#8217;d have an interesting take on what we&amp;#8217;re talking about.&amp;#8221;&lt;/p&gt;
&lt;p&gt;&amp;#8220;If anyone else on your team might benefit from this, would you mind sharing my name?&amp;#8221;&lt;/p&gt;
&lt;p&gt;People say yes far more often than you think when you ask this way.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-quiet-chorus-that-closes-deals&#34;&gt;The Quiet Chorus That Closes Deals&lt;/h2&gt;
&lt;p&gt;The more people who trust you, the faster and further your message travels inside the account.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;ve got accounts in your pipeline right now sitting on a single thread. One job change, and that deal you&amp;#8217;ve been nursing for months vanishes overnight.&lt;/p&gt;
&lt;p&gt;Stop searching for the one perfect contact. Start building a small community inside every account.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s not a single voice that carries your deal through. It&amp;#8217;s three voices in three different departments saying the same thing about you when you&amp;#8217;re not in the room.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-protect-your-pipeline-with-discipline&#34;&gt;Protect Your Pipeline with Discipline&lt;/h2&gt;
&lt;p&gt;Account multithreading isn&amp;#8217;t complicated, but it requires discipline and a shift in how you approach relationship-building. If you&amp;#8217;re ready to protect your pipeline, increase your win rate by 34%, and build accounts that grow instead of churn, start mapping your key accounts today. Identify the blank spaces. Ask better questions. Build the web before you need it.&lt;/p&gt;
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&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Ready to close more deals? &lt;a href=&#34;https://www.salesgravy.university/catalog?labels=%5B%22Instructors%22%5D&amp;#38;values=%5B%22Keith%20Lubner%22%5D&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Explore Keith Lubner&amp;#8217;s courses on Sales Gravy University. &lt;/a&gt;&lt;/p&gt;&lt;/p&gt;

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                <description><![CDATA[<p>You’ve got a champion. Someone inside the account who gets it. They love your solution, they’re fighting for your proposal, and they’re feeding you intelligence about the decision-making process.</p><p>So you’re golden, right?</p><p>Wrong. One reorganization, one promotion, one departure, and your deal could vanish overnight.</p><p>Research from LinkedIn Sales Solutions analyzed thousands of enterprise deals and found something most salespeople refuse to believe: sales teams that build relationships with multiple stakeholders inside an account are 34% more likely to win. </p><p>That’s the difference between hitting quota and missing it. Between a banner year and a brutal one.</p><h2>Why Single-Threaded Deals Die</h2><p>On average, 4-7 people influence a complex B2B buying decision.</p><p>Even if you nail the pitch, you’re still just one voice in a conversation happening behind closed doors. A conversation where people you’ve never met are raising objections you’ll never hear. Where priorities you don’t know about are shifting the criteria. </p><p>Your champion can be dismissed as “the person who likes that vendor.” But when you’ve got three advocates from different departments? Consensus wins deals.</p><h2>Your Champion Won’t Stick Around</h2><p>One in five of the people you’re counting on right now won’t be in their role twelve months from now. They’ll get promoted, reassigned, poached by a competitor, or laid off in the next restructuring.</p><p>When that happens to your sole contact, your deal doesn’t just stall. It dies. The new person in that role has zero relationship with you, zero context on your solution, and zero incentive to champion something their predecessor started.</p><p>But if you’ve built what top performers call “account insulation”—relationships with two, three, or four people across different departments and levels—the web flexes when someone leaves. It doesn’t break.</p><h2>Weak Ties Matter More Than You Think</h2><p>We’re trained to go deep with our <a href="https://salesgravy.com/the-ai-account-planning-method-that-helped-a-new-ae-land-c-suite-appointments/" rel="nofollow">primary contact.</a> Build trust. Understand their pain points. Tailor every message to their specific needs.</p><p>That’s not wrong. It’s just incomplete.</p><p>In complex selling scenarios, influence often spreads through what researchers call weak ties—the casual, adjacent connections that link clusters of strong relationships. These are your amplifiers.</p><p>A brief introduction. A shared article. A helpful insight that makes someone in operations remember your name when your solution comes up in a meeting you’re not in. These loose connections become the difference between a deal that stalls and one that scales.</p><p>Think about how deals from referrals close. They close twice as fast as deals that start cold. Accounts with multiple contacts grow larger, stay longer, and refer more business. The pattern is clear.</p><p>Get enough internal referrals, and you stop being the vendor someone works with. You become the partner everyone trusts.</p><h2>Five Mistakes That Keep You Single-Threaded</h2><p>Account multithreading fails most often before it ever really begins. Not because it is hard, but because salespeople sabotage it with impatience, poor judgment, or misplaced effort. If you recognize any of these behaviors, they are costing you leverage inside the account.</p><ol><li>Trying to build fifty superficial relationships instead of multiple deep, meaningful connections. Spray and pray doesn’t work in prospecting, and it doesn’t work in account multithreading.</li><li><a href="https://salesgravy.com/what-veteran-sellers-need-to-know-about-going-from-referrals-to-social-media/" rel="nofollow">Asking for referrals</a> before you’ve built credibility. You can’t extract value before you’ve created it.</li><li>Failing to nurture the relationships you’ve already initiated. You can’t plant seeds and never water them.</li><li>Ignoring the law of reciprocity. If you don’t offer value first—business insights, useful data, relevant introductions—people won’t feel any obligation to help you. You’ll burn through goodwill and get nothing back.</li><li>Wearing out your welcome. If you’ve reached out multiple times with relevant insights and gotten silence, that’s a signal. Move on.</li></ol><h2>How to Build Your Account Web With Multi-Threading</h2><p>Start by mapping the web of people connected to your account. Decision makers, influencers, skeptics, the quiet analysts whose opinions shape what the decision makers think. Write it down. Visualize the relationships you have, the ones you need, and the blank spaces in between.</p><p>Then ask questions that open doors and show you recognize the decision is bigger than one person.</p><p>“Who else on your team would have a point of view on this?”</p><p>“Would it be helpful if I shared what other departments are doing with similar tools?”</p><p>“Is there someone else who should see this?”</p><p>Or use my favorite: “I need your advice on this.” That phrase invokes reciprocity and dramatically increases the probability they’ll give you the referral.</p><p><a href="https://salesgravy.com/how-to-become-a-trusted-advisor-in-sales/" rel="nofollow">When trust is formed</a>, asking for a direct referral becomes an act of generosity rather than an intrusion. Frame it around value, not obligation.</p><p>“Would you be willing to introduce me to your colleague in operations? I think she’d have an interesting take on what we’re talking about.”</p><p>“If anyone else on your team might benefit from this, would you mind sharing my name?”</p><p>People say yes far more often than you think when you ask this way.</p><h2>The Quiet Chorus That Closes Deals</h2><p>The more people who trust you, the faster and further your message travels inside the account.</p><p>You’ve got accounts in your pipeline right now sitting on a single thread. One job change, and that deal you’ve been nursing for months vanishes overnight.</p><p>Stop searching for the one perfect contact. Start building a small community inside every account.</p><p>It’s not a single voice that carries your deal through. It’s three voices in three different departments saying the same thing about you when you’re not in the room.</p><h2>Protect Your Pipeline with Discipline</h2><p>Account multithreading isn’t complicated, but it requires discipline and a shift in how you approach relationship-building. If you’re ready to protect your pipeline, increase your win rate by 34%, and build accounts that grow instead of churn, start mapping your key accounts today. Identify the blank spaces. Ask better questions. Build the web before you need it.</p><p>Ready to close more deals? <a href="https://www.salesgravy.university/catalog?labels=%5B%26%2334%3BInstructors%26%2334%3B%5D&values=%5B%26%2334%3BKeith+Lubner%26%2334%3B%5D" rel="nofollow">Explore Keith Lubner’s courses on Sales Gravy University. </a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You’ve got a champion. Someone inside the account who gets it. They love your solution, they’re fighting for your proposal, and they’re feeding you intelligence about the decision-making process.&lt;/p&gt;&lt;p&gt;So you’re golden, right?&lt;/p&gt;&lt;p&gt;Wrong. One reorganization, one promotion, one departure, and your deal could vanish overnight.&lt;/p&gt;&lt;p&gt;Research from LinkedIn Sales Solutions analyzed thousands of enterprise deals and found something most salespeople refuse to believe: sales teams that build relationships with multiple stakeholders inside an account are 34% more likely to win. &lt;/p&gt;&lt;p&gt;That’s the difference between hitting quota and missing it. Between a banner year and a brutal one.&lt;/p&gt;&lt;h2&gt;Why Single-Threaded Deals Die&lt;/h2&gt;&lt;p&gt;On average, 4-7 people influence a complex B2B buying decision.&lt;/p&gt;&lt;p&gt;Even if you nail the pitch, you’re still just one voice in a conversation happening behind closed doors. A conversation where people you’ve never met are raising objections you’ll never hear. Where priorities you don’t know about are shifting the criteria. &lt;/p&gt;&lt;p&gt;Your champion can be dismissed as “the person who likes that vendor.” But when you’ve got three advocates from different departments? Consensus wins deals.&lt;/p&gt;&lt;h2&gt;Your Champion Won’t Stick Around&lt;/h2&gt;&lt;p&gt;One in five of the people you’re counting on right now won’t be in their role twelve months from now. They’ll get promoted, reassigned, poached by a competitor, or laid off in the next restructuring.&lt;/p&gt;&lt;p&gt;When that happens to your sole contact, your deal doesn’t just stall. It dies. The new person in that role has zero relationship with you, zero context on your solution, and zero incentive to champion something their predecessor started.&lt;/p&gt;&lt;p&gt;But if you’ve built what top performers call “account insulation”—relationships with two, three, or four people across different departments and levels—the web flexes when someone leaves. It doesn’t break.&lt;/p&gt;&lt;h2&gt;Weak Ties Matter More Than You Think&lt;/h2&gt;&lt;p&gt;We’re trained to go deep with our &lt;a href=&#34;https://salesgravy.com/the-ai-account-planning-method-that-helped-a-new-ae-land-c-suite-appointments/&#34; rel=&#34;nofollow&#34;&gt;primary contact.&lt;/a&gt; Build trust. Understand their pain points. Tailor every message to their specific needs.&lt;/p&gt;&lt;p&gt;That’s not wrong. It’s just incomplete.&lt;/p&gt;&lt;p&gt;In complex selling scenarios, influence often spreads through what researchers call weak ties—the casual, adjacent connections that link clusters of strong relationships. These are your amplifiers.&lt;/p&gt;&lt;p&gt;A brief introduction. A shared article. A helpful insight that makes someone in operations remember your name when your solution comes up in a meeting you’re not in. These loose connections become the difference between a deal that stalls and one that scales.&lt;/p&gt;&lt;p&gt;Think about how deals from referrals close. They close twice as fast as deals that start cold. Accounts with multiple contacts grow larger, stay longer, and refer more business. The pattern is clear.&lt;/p&gt;&lt;p&gt;Get enough internal referrals, and you stop being the vendor someone works with. You become the partner everyone trusts.&lt;/p&gt;&lt;h2&gt;Five Mistakes That Keep You Single-Threaded&lt;/h2&gt;&lt;p&gt;Account multithreading fails most often before it ever really begins. Not because it is hard, but because salespeople sabotage it with impatience, poor judgment, or misplaced effort. If you recognize any of these behaviors, they are costing you leverage inside the account.&lt;/p&gt;&lt;ol&gt;&lt;li&gt;Trying to build fifty superficial relationships instead of multiple deep, meaningful connections. Spray and pray doesn’t work in prospecting, and it doesn’t work in account multithreading.&lt;/li&gt;&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/what-veteran-sellers-need-to-know-about-going-from-referrals-to-social-media/&#34; rel=&#34;nofollow&#34;&gt;Asking for referrals&lt;/a&gt; before you’ve built credibility. You can’t extract value before you’ve created it.&lt;/li&gt;&lt;li&gt;Failing to nurture the relationships you’ve already initiated. You can’t plant seeds and never water them.&lt;/li&gt;&lt;li&gt;Ignoring the law of reciprocity. If you don’t offer value first—business insights, useful data, relevant introductions—people won’t feel any obligation to help you. You’ll burn through goodwill and get nothing back.&lt;/li&gt;&lt;li&gt;Wearing out your welcome. If you’ve reached out multiple times with relevant insights and gotten silence, that’s a signal. Move on.&lt;/li&gt;&lt;/ol&gt;&lt;h2&gt;How to Build Your Account Web With Multi-Threading&lt;/h2&gt;&lt;p&gt;Start by mapping the web of people connected to your account. Decision makers, influencers, skeptics, the quiet analysts whose opinions shape what the decision makers think. Write it down. Visualize the relationships you have, the ones you need, and the blank spaces in between.&lt;/p&gt;&lt;p&gt;Then ask questions that open doors and show you recognize the decision is bigger than one person.&lt;/p&gt;&lt;p&gt;“Who else on your team would have a point of view on this?”&lt;/p&gt;&lt;p&gt;“Would it be helpful if I shared what other departments are doing with similar tools?”&lt;/p&gt;&lt;p&gt;“Is there someone else who should see this?”&lt;/p&gt;&lt;p&gt;Or use my favorite: “I need your advice on this.” That phrase invokes reciprocity and dramatically increases the probability they’ll give you the referral.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-to-become-a-trusted-advisor-in-sales/&#34; rel=&#34;nofollow&#34;&gt;When trust is formed&lt;/a&gt;, asking for a direct referral becomes an act of generosity rather than an intrusion. Frame it around value, not obligation.&lt;/p&gt;&lt;p&gt;“Would you be willing to introduce me to your colleague in operations? I think she’d have an interesting take on what we’re talking about.”&lt;/p&gt;&lt;p&gt;“If anyone else on your team might benefit from this, would you mind sharing my name?”&lt;/p&gt;&lt;p&gt;People say yes far more often than you think when you ask this way.&lt;/p&gt;&lt;h2&gt;The Quiet Chorus That Closes Deals&lt;/h2&gt;&lt;p&gt;The more people who trust you, the faster and further your message travels inside the account.&lt;/p&gt;&lt;p&gt;You’ve got accounts in your pipeline right now sitting on a single thread. One job change, and that deal you’ve been nursing for months vanishes overnight.&lt;/p&gt;&lt;p&gt;Stop searching for the one perfect contact. Start building a small community inside every account.&lt;/p&gt;&lt;p&gt;It’s not a single voice that carries your deal through. It’s three voices in three different departments saying the same thing about you when you’re not in the room.&lt;/p&gt;&lt;h2&gt;Protect Your Pipeline with Discipline&lt;/h2&gt;&lt;p&gt;Account multithreading isn’t complicated, but it requires discipline and a shift in how you approach relationship-building. If you’re ready to protect your pipeline, increase your win rate by 34%, and build accounts that grow instead of churn, start mapping your key accounts today. Identify the blank spaces. Ask better questions. Build the web before you need it.&lt;/p&gt;&lt;p&gt;Ready to close more deals? &lt;a href=&#34;https://www.salesgravy.university/catalog?labels=%5B%26%2334%3BInstructors%26%2334%3B%5D&amp;values=%5B%26%2334%3BKeith&#43;Lubner%26%2334%3B%5D&#34; rel=&#34;nofollow&#34;&gt;Explore Keith Lubner’s courses on Sales Gravy University. &lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/single-contact-selling-is-killing-34-of-your-deals-money-monday/</link>
                <pubDate>Sun, 08 Feb 2026 18:43:00 &#43;0000</pubDate>
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                <itunes:title>Why Your Sales Team is Underperforming — Patrick Lencioni on Working Genius</itunes:title>
                <title>Why Your Sales Team is Underperforming — Patrick Lencioni on Working Genius</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;blockquote class=&#34;wp-block-quote is-layout-flow wp-block-quote-is-layout-flow&#34;&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;You know, at the core of Working Genius, what it does is it allows us to avoid guilt and judgment—guilt about ourselves and judgment of others.&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;That’s &lt;a href=&#34;https://www.tablegroup.com/pat/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Patrick Lencioni, bestselling author and organizational health expert,&lt;/a&gt; talking about his breakthrough Working Genius productivity framework on the Sales Gravy podcast. If you’re leading a sales team, this explains why high performers thrive in some roles and burn out in others.&lt;/p&gt;
&lt;p&gt;Right now, you probably have high performers who are miserable, rockstars who’ve lost their spark, and top reps who suddenly can’t hit quota. And you’re wondering—did you hire wrong, did someone lose their edge, or do you need to have “the conversation”?&lt;/p&gt;
&lt;p&gt;What if the problem isn’t the person at all?&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-real-reason-your-best-people-are-struggling&#34;&gt;The Real Reason Your Best People Are Struggling&lt;/h2&gt;
&lt;p&gt;Not all work is created equal, and your sales reps aren’t wired to do all of it.&lt;/p&gt;
&lt;p&gt;Lencioni stumbled on this insight while reflecting on himself. He’d show up to work loving his job and the people he worked with, yet swing from energized to frustrated without understanding why.&amp;#160;&lt;/p&gt;
&lt;p&gt;His colleague asked, “Why are you like that?” Over a few hours, Lencioni and his team pinpointed six distinct types of work. Depending on which type you’re doing, you’re either energized or drained.&lt;/p&gt;
&lt;p&gt;Five years later, over 1.5 million people have taken the Working Genius assessment. Why? Most organizations force talented people into work that drains them, then blame them when they struggle.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/scouting-your-sales-team-the-4-rules-for-hiring-elite-salespeople/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Most sales leaders hire&lt;/a&gt; a closer for their ability to seal deals, then wonder why they can’t prospect. They promote a quota-crusher into management, then watch them implode under administrative responsibilities. Or move an account manager into new business development and act shocked when performance tanks.&lt;/p&gt;
&lt;p&gt;The talent was there all along, but their positioning was wrong.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-six-types-of-work-and-why-most-people-only-excel-at-two&#34;&gt;Six Types of Work—and Why Most People Only Excel at Two&lt;/h2&gt;
&lt;p&gt;Patrick Lencioni identified six distinct types of work that exist in every organization:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Wonder (W):&lt;/strong&gt; Spotting opportunities, asking big-picture questions&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Invention (I):&lt;/strong&gt; Creating new solutions, processes, or systems&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Discernment (D):&lt;/strong&gt; Evaluating ideas, figuring out what will work&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Galvanizing (G):&lt;/strong&gt; Rallying the team, getting people moving&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Enablement (E):&lt;/strong&gt; Supporting others, clearing obstacles, making things happen&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Tenacity (T):&lt;/strong&gt; Following through, finishing tasks, closing deals&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Here&amp;#8217;s what matters: most people are strong in two, competent in two, and are drained by the remaining two.&lt;/p&gt;
&lt;p&gt;And there are no good or bad geniuses. Your closer with natural Tenacity isn&amp;#8217;t more valuable than your strategic thinker with Wonder and Discernment. Your rep who rallies the team (Galvanizing) isn&amp;#8217;t better than the one who quietly enables everyone behind the scenes. Different geniuses are valuable in different ways. The goal is to build a team where all six are represented, and people work in their areas of strength.&lt;/p&gt;
&lt;p&gt;Force someone into work that drains them, and sales team performance tanks. Leave them in their genius zones, and energy and results skyrocket.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-judging-your-people-and-yourself&#34;&gt;Stop Judging Your People (And Yourself)&lt;/h2&gt;
&lt;p&gt;You&amp;#8217;ve probably got a rep right now who frustrates you. Maybe they&amp;#8217;re brilliant in client meetings but terrible at following up. Maybe they generate incredible account strategies, but can&amp;#8217;t stand the daily grind of outbound prospecting. Maybe they close deals but never update the CRM.&lt;/p&gt;
&lt;p&gt;Your first instinct is to judge them. &amp;#8220;They&amp;#8217;re not coachable.&amp;#8221; &amp;#8220;They don&amp;#8217;t care about the details.&amp;#8221; &amp;#8220;They&amp;#8217;re lazy.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Working Genius removes that judgment. It shows you that their struggle isn&amp;#8217;t about character—it&amp;#8217;s about wiring. A rep isn’t bad at follow-up because they don&amp;#8217;t care. They&amp;#8217;re bad at it because Tenacity isn&amp;#8217;t their genius. A rep isn’t a bad team player because they don’t remove obstacles for others. Enablement isn’t their strength.&lt;/p&gt;
&lt;p&gt;And here&amp;#8217;s the part most sales leaders miss: you need to stop judging yourself, too. You feel guilty that you hate certain parts of your job. You think you should be better at forecasting, or administrative work, or whatever drains you. But guilt about your own limitations makes you harder on your team.&lt;/p&gt;
&lt;p&gt;When you accept that you&amp;#8217;re not built to excel at everything, you can extend that same grace to others. You stop punishing people for being human and &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-retain-top-talent&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;start positioning them for success.&lt;/a&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-start-with-self-reflection&#34;&gt;Start With Self-Reflection&lt;/h2&gt;
&lt;p&gt;Which activities give you energy? Which leave you drained?&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ll be honest about my own wake-up call. I travel over 300 nights a year, giving keynotes and working with clients. Last summer, I got to the point where I thought I was going to have a mental breakdown. Days stacked with short calls, client check-ins, alignment meetings, and podcasts. I was furious when I got to the office, and furious when I left because those days completely destroy my brain.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;m a wonderer and a thinker. I need space to ideate. Without that time, I can&amp;#8217;t function. So I implemented a new rule: no more than two meetings per day. I understood my working genius and restructured my time.&lt;/p&gt;
&lt;p&gt;Once you see your own patterns, &lt;a href=&#34;https://salesgravy.com/building-sales-teams-that-actually-want-to-show-up/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;look at your team&lt;/a&gt;. Track what lights people up and what slows them down. Patterns emerge quickly.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-apply-working-genius-to-your-sales-team&#34;&gt;How to Apply Working Genius to Your Sales Team&lt;/h2&gt;
&lt;p&gt;We had a team member at Sales Gravy who was noticeably unhappy. Not complaining out loud, just clearly not thriving. When we looked at what the job required versus their working genius profile, the answer was obvious. We had them doing work completely opposite of their natural abilities. Once we restructured their role to align with their strengths, everything changed.&lt;/p&gt;
&lt;p&gt;Here’s how you can apply it:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Pair complementary geniuses.&lt;/strong&gt; Big-picture thinkers need execution-focused partners. Strategic planners need implementers. Someone strong in Wonder and Invention but weak in Tenacity needs to work with someone who loves finishing and closing.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Restructure roles around natural strengths.&lt;/strong&gt; Don’t force people into weaknesses. Reassign or support tasks that drain them.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Be intentional with promotions.&lt;/strong&gt; Top performers don&amp;#8217;t automatically make good managers. Your best individual contributor may hate administrative work. Your best manager may dislike strategic planning. Know what fits before making moves.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Have your team take the assessment.&lt;/strong&gt; Get everyone&amp;#8217;s working genius profile. Put it at their workstation. Use it in real-time during team meetings when you&amp;#8217;re trying to figure out why something isn&amp;#8217;t working. We do this at Sales Gravy, and it&amp;#8217;s transformed how we work together.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Your sales team isn’t broken, but your understanding of how they work might be.&lt;/p&gt;
&lt;p&gt;When you force talented people into roles that clash with their natural strengths, you get frustration, underperformance, and attrition. Then you blame the person and start hiring again.&amp;#160;&lt;/p&gt;
&lt;p&gt;Everyone has areas of frustration. Everyone faces work they aren’t naturally good at. Working Genius doesn’t let people avoid the draining tasks—but it helps you understand why some work feels impossible, build teams that complement each other, and stop punishing your people for being human.&lt;/p&gt;
&lt;p&gt;Stop judging that rep who struggles with CRM updates. Stop feeling guilty that you hate certain parts of your job. Start positioning people where their natural abilities can shine.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Over 1.5 million people have discovered their working genius. Most of them wish they&amp;#8217;d found it sooner. Visit &lt;a href=&#34;https://www.workinggenius.com/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;workinggenius.com&lt;/a&gt; and take the assessment. Use coupon code GRAVY for 20% off.&amp;#160;&lt;/p&gt;

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Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<blockquote><br></blockquote><p>Patrick Lencioni joins Jeb Blount to reveal how discovering your Working Genius can transform your career and eliminate workplace frustration. Learn why doing the wrong kind of work drains you (even if you love your job), and how identifying your natural talents creates joy and peak performance. Pat shares the accidental discovery that led to this breakthrough productivity framework now used by over 1.5 million people, including the entire Sales Gravy team.</p><p>You&#39;ll learn:</p><ul><li>The six types of work and why nobody excels at ALL of them</li><li>How to identify which work energizes you vs. drains you</li><li>Why talented people feel miserable in the wrong role</li><li>Using Working Genius to fix team dynamics without losing people</li><li>Surprising applications of Working Genius</li></ul><p><br></p><p>Over 1.5 million people have discovered their working genius. Most of them wish they’d found it sooner. Visit <a href="https://www.workinggenius.com/" rel="nofollow">workinggenius.com</a> and take the assessment. Use coupon code GRAVY for 20% off. </p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;blockquote&gt;&lt;br&gt;&lt;/blockquote&gt;&lt;p&gt;Patrick Lencioni joins Jeb Blount to reveal how discovering your Working Genius can transform your career and eliminate workplace frustration. Learn why doing the wrong kind of work drains you (even if you love your job), and how identifying your natural talents creates joy and peak performance. Pat shares the accidental discovery that led to this breakthrough productivity framework now used by over 1.5 million people, including the entire Sales Gravy team.&lt;/p&gt;&lt;p&gt;You&amp;#39;ll learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The six types of work and why nobody excels at ALL of them&lt;/li&gt;&lt;li&gt;How to identify which work energizes you vs. drains you&lt;/li&gt;&lt;li&gt;Why talented people feel miserable in the wrong role&lt;/li&gt;&lt;li&gt;Using Working Genius to fix team dynamics without losing people&lt;/li&gt;&lt;li&gt;Surprising applications of Working Genius&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Over 1.5 million people have discovered their working genius. Most of them wish they’d found it sooner. Visit &lt;a href=&#34;https://www.workinggenius.com/&#34; rel=&#34;nofollow&#34;&gt;workinggenius.com&lt;/a&gt; and take the assessment. Use coupon code GRAVY for 20% off. &lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-your-sales-team-is-underperforming-patrick-lencioni-on-working-genius/</link>
                <pubDate>Thu, 05 Feb 2026 16:35:00 &#43;0000</pubDate>
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                <itunes:title>Why Cold Calling Will Never Die (Ask Jeb)</itunes:title>
                <title>Why Cold Calling Will Never Die (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that hits every sales professional right in the gut: What do you do when your email prospecting tanks and you&amp;#8217;re staring at response rates that are circling the drain?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the question Tara asked on a recent episode of Ask Jeb on The Sales Gravy Podcast, and it&amp;#8217;s one I hear constantly from SDRs, account executives, and even sales managers who&amp;#8217;ve convinced themselves that cold calling is outdated.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding along, thinking email is the future and cold calling is dead, you need to wake up. Email efficiency is going down without bounds, and if you&amp;#8217;re not picking up the phone, you&amp;#8217;re leaving money on the table.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-hard-truth-about-email-prospecting&#34;&gt;The Hard Truth About Email Prospecting&lt;/h2&gt;
&lt;p&gt;Let me be blunt: Your email isn&amp;#8217;t failing because the channel is broken. It&amp;#8217;s failing because what you&amp;#8217;re doing is terrible.&lt;/p&gt;
&lt;p&gt;Before you blame the medium, look in the mirror. Did people ignore your email because you sent them something genuinely personalized and valuable? Or did they ignore you because you followed up thirteen times in five days? Did they ghost you because your seven colleagues already called them that same day?&lt;/p&gt;
&lt;p&gt;The brutal reality is that most salespeople treat email like a spray-and-pray numbers game. They blast generic messages, add zero personalization, and then wonder why nobody responds. Meanwhile, they avoid the one thing that actually works: &lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;picking up the phone and having real conversations&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-cold-calling-will-always-matter&#34;&gt;Why Cold Calling Will Always Matter&lt;/h2&gt;
&lt;p&gt;Cold calling isn&amp;#8217;t going anywhere. It never has been, and it never will be.&lt;/p&gt;
&lt;p&gt;You want to know why? Because sales is a human business. People buy from people they trust, and you can&amp;#8217;t build trust through automated emails that sound like they were written by AI.&lt;/p&gt;
&lt;p&gt;A phone call gives you something email never can: the ability to prove you&amp;#8217;re a real human being who&amp;#8217;s genuinely there to help, not just to pitch and sell.&lt;/p&gt;
&lt;p&gt;When you call someone and say, &amp;#8220;Hey, I sent you an email last week with this case study because I saw you talked about this at the Outbound Conference,&amp;#8221; you&amp;#8217;re showing them you did your homework. You&amp;#8217;re not just another robot in their inbox.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s a line I love: &amp;#8220;Would I be the worst salesperson in the world if I didn&amp;#8217;t also try to call you?&amp;#8221; It&amp;#8217;s honest, it&amp;#8217;s human, and it cuts through the noise.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-don-t-know-what-to-say-make-the-calls&#34;&gt;You Don&amp;#8217;t Know What to Say? Make the Calls&lt;/h2&gt;
&lt;p&gt;The number one excuse I hear from salespeople: &amp;#8220;I don&amp;#8217;t know what to say.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s my advice: Make one hundred calls and talk to people. They&amp;#8217;ll teach you.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re going to learn what not to say. You&amp;#8217;re going to start seeing patterns in how your prospects think, what problems they face, and what language matters to them.&lt;/p&gt;
&lt;p&gt;This is how you develop &lt;a href=&#34;https://youtu.be/k2FOWphpiFY?si=cnpXwAAzl6pafjy-&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;business acumen that separates you from the pack&lt;/a&gt;. You can&amp;#8217;t learn it behind a keyboard.&lt;/p&gt;
&lt;p&gt;I was in an alignment call today with a new client, and they said, &amp;#8220;You totally understand us.&amp;#8221; Why? Last week, I was with a business adjacent to their industry, learned their language, and pulled that knowledge into the next call.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-use-tools-to-compress-your-learning-curve&#34;&gt;Use Tools to Compress Your Learning Curve&lt;/h2&gt;
&lt;p&gt;Use tools like ZoomInfo to accelerate your learning curve. At Sales Gravy, we use it every day to find information about people, see what they&amp;#8217;re doing on our website, and get intent signals that build our lists automatically.&lt;/p&gt;
&lt;p&gt;You can use these tools to learn the language of industries you&amp;#8217;re breaking into. You can see company news, understand their challenges, and show up on calls sounding like you belong.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the key: The tool doesn&amp;#8217;t make the call for you. It gives you the ammunition. You still have to do the work.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-be-strategic-and-resourceful&#34;&gt;Be Strategic and Resourceful&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s a strategy most salespeople are too lazy to try: If you&amp;#8217;re having trouble getting through to a decision maker, call someone else in the company who&amp;#8217;ll actually talk to you.&lt;/p&gt;
&lt;p&gt;Selling HR services? Call a sales rep. They&amp;#8217;ll talk your ear off about the company and might even make an introduction.&lt;/p&gt;
&lt;p&gt;Try this: &amp;#8220;Hey, I know you&amp;#8217;re in sales. I&amp;#8217;ve been trying to get hold of Joseph for nine months. Is there any way you could help me out?&amp;#8221;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s not being cheesy. That&amp;#8217;s being resourceful. But you have to be genuine. You can&amp;#8217;t just ask for something without building rapport.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-action-plan&#34;&gt;Your Action Plan&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re struggling with email effectiveness:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Pick up the damn phone.&lt;/strong&gt; Stop making excuses about why cold calling doesn&amp;#8217;t work. It works if you work it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Get comfortable being uncomfortable.&lt;/strong&gt; Introducing yourself to strangers will never be easy, but it&amp;#8217;s the price of admission for being great at sales.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Use data strategically.&lt;/strong&gt; Build sequences that interweave multiple channels over 30, 60, 90 days. Email, phone, LinkedIn, video. Give yourself the best odds.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Don&amp;#8217;t oversell on the cold call.&lt;/strong&gt; A little interest isn&amp;#8217;t an invitation to vomit your pitch. Your job is to earn the next conversation.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Make one more call.&lt;/strong&gt; At the end of the day, when you&amp;#8217;re tired, &lt;a href=&#34;https://fanaticalprospecting.com/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;make one more call&lt;/a&gt;. That&amp;#8217;s where discipline separates winners from everyone else.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Email isn&amp;#8217;t dead, but it&amp;#8217;s not a magic bullet. Cold calling isn&amp;#8217;t outdated. It&amp;#8217;s the foundation of everything we do in sales.&lt;/p&gt;
&lt;p&gt;Stop hiding behind your keyboard. Stop blaming the tools. Stop making excuses.&lt;/p&gt;
&lt;p&gt;The shortest path to a meeting is through a real conversation. That&amp;#8217;s how you build relationships, develop trust, and separate yourself from every other salesperson who&amp;#8217;s too afraid to dial.&lt;/p&gt;
&lt;p&gt;Get outside your skin. Be genuine. Be there to help. And pick up the phone.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Ready to take your prospecting skills to the next level?&lt;/strong&gt; Join us at one of our upcoming &lt;a href=&#34;https://salesgravy.com/live&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy LIVE events&lt;/a&gt; where you&amp;#8217;ll learn directly from top sales leaders and get hands-on coaching to transform your results.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that hits every sales professional right in the gut: What do you do when your email prospecting tanks and you’re staring at response rates that are circling the drain?</p>
<p>That’s the question Tara asked on a recent episode of Ask Jeb on The Sales Gravy Podcast, and it’s one I hear constantly from SDRs, account executives, and even sales managers who’ve convinced themselves that cold calling is outdated.</p>
<p>If you’re nodding along, thinking email is the future and cold calling is dead, you need to wake up. Email efficiency is going down without bounds, and if you’re not picking up the phone, you’re leaving money on the table.</p>
<h2 id="h-the-hard-truth-about-email-prospecting">The Hard Truth About Email Prospecting</h2>
<p>Let me be blunt: Your email isn’t failing because the channel is broken. It’s failing because what you’re doing is terrible.</p>
<p>Before you blame the medium, look in the mirror. Did people ignore your email because you sent them something genuinely personalized and valuable? Or did they ignore you because you followed up thirteen times in five days? Did they ghost you because your seven colleagues already called them that same day?</p>
<p>The brutal reality is that most salespeople treat email like a spray-and-pray numbers game. They blast generic messages, add zero personalization, and then wonder why nobody responds. Meanwhile, they avoid the one thing that actually works: <a href="https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/" rel="nofollow">picking up the phone and having real conversations</a>.</p>
<h2 id="h-why-cold-calling-will-always-matter">Why Cold Calling Will Always Matter</h2>
<p>Cold calling isn’t going anywhere. It never has been, and it never will be.</p>
<p>You want to know why? Because sales is a human business. People buy from people they trust, and you can’t build trust through automated emails that sound like they were written by AI.</p>
<p>A phone call gives you something email never can: the ability to prove you’re a real human being who’s genuinely there to help, not just to pitch and sell.</p>
<p>When you call someone and say, “Hey, I sent you an email last week with this case study because I saw you talked about this at the Outbound Conference,” you’re showing them you did your homework. You’re not just another robot in their inbox.</p>
<p>Here’s a line I love: “Would I be the worst salesperson in the world if I didn’t also try to call you?” It’s honest, it’s human, and it cuts through the noise.</p>
<h2 id="h-you-don-t-know-what-to-say-make-the-calls">You Don’t Know What to Say? Make the Calls</h2>
<p>The number one excuse I hear from salespeople: “I don’t know what to say.”</p>
<p>Here’s my advice: Make one hundred calls and talk to people. They’ll teach you.</p>
<p>You’re going to learn what not to say. You’re going to start seeing patterns in how your prospects think, what problems they face, and what language matters to them.</p>
<p>This is how you develop <a href="https://youtu.be/k2FOWphpiFY?si=cnpXwAAzl6pafjy-" rel="nofollow">business acumen that separates you from the pack</a>. You can’t learn it behind a keyboard.</p>
<p>I was in an alignment call today with a new client, and they said, “You totally understand us.” Why? Last week, I was with a business adjacent to their industry, learned their language, and pulled that knowledge into the next call.</p>
<h2 id="h-use-tools-to-compress-your-learning-curve">Use Tools to Compress Your Learning Curve</h2>
<p>Use tools like ZoomInfo to accelerate your learning curve. At Sales Gravy, we use it every day to find information about people, see what they’re doing on our website, and get intent signals that build our lists automatically.</p>
<p>You can use these tools to learn the language of industries you’re breaking into. You can see company news, understand their challenges, and show up on calls sounding like you belong.</p>
<p>But here’s the key: The tool doesn’t make the call for you. It gives you the ammunition. You still have to do the work.</p>
<h2 id="h-be-strategic-and-resourceful">Be Strategic and Resourceful</h2>
<p>Here’s a strategy most salespeople are too lazy to try: If you’re having trouble getting through to a decision maker, call someone else in the company who’ll actually talk to you.</p>
<p>Selling HR services? Call a sales rep. They’ll talk your ear off about the company and might even make an introduction.</p>
<p>Try this: “Hey, I know you’re in sales. I’ve been trying to get hold of Joseph for nine months. Is there any way you could help me out?”</p>
<p>That’s not being cheesy. That’s being resourceful. But you have to be genuine. You can’t just ask for something without building rapport.</p>
<h2 id="h-your-action-plan">Your Action Plan</h2>
<p>If you’re struggling with email effectiveness:</p>
<p><strong>Pick up the damn phone.</strong> Stop making excuses about why cold calling doesn’t work. It works if you work it.</p>
<p><strong>Get comfortable being uncomfortable.</strong> Introducing yourself to strangers will never be easy, but it’s the price of admission for being great at sales.</p>
<p><strong>Use data strategically.</strong> Build sequences that interweave multiple channels over 30, 60, 90 days. Email, phone, LinkedIn, video. Give yourself the best odds.</p>
<p><strong>Don’t oversell on the cold call.</strong> A little interest isn’t an invitation to vomit your pitch. Your job is to earn the next conversation.</p>
<p><strong>Make one more call.</strong> At the end of the day, when you’re tired, <a href="https://fanaticalprospecting.com/" rel="nofollow">make one more call</a>. That’s where discipline separates winners from everyone else.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Email isn’t dead, but it’s not a magic bullet. Cold calling isn’t outdated. It’s the foundation of everything we do in sales.</p>
<p>Stop hiding behind your keyboard. Stop blaming the tools. Stop making excuses.</p>
<p>The shortest path to a meeting is through a real conversation. That’s how you build relationships, develop trust, and separate yourself from every other salesperson who’s too afraid to dial.</p>
<p>Get outside your skin. Be genuine. Be there to help. And pick up the phone.</p>
<div></div>
<hr/>
<div></div>
<p><strong>Ready to take your prospecting skills to the next level?</strong> Join us at one of our upcoming <a href="https://salesgravy.com/live" rel="nofollow">Sales Gravy LIVE events</a> where you’ll learn directly from top sales leaders and get hands-on coaching to transform your results.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that hits every sales professional right in the gut: What do you do when your email prospecting tanks and you’re staring at response rates that are circling the drain?&lt;/p&gt;
&lt;p&gt;That’s the question Tara asked on a recent episode of Ask Jeb on The Sales Gravy Podcast, and it’s one I hear constantly from SDRs, account executives, and even sales managers who’ve convinced themselves that cold calling is outdated.&lt;/p&gt;
&lt;p&gt;If you’re nodding along, thinking email is the future and cold calling is dead, you need to wake up. Email efficiency is going down without bounds, and if you’re not picking up the phone, you’re leaving money on the table.&lt;/p&gt;
&lt;h2 id=&#34;h-the-hard-truth-about-email-prospecting&#34;&gt;The Hard Truth About Email Prospecting&lt;/h2&gt;
&lt;p&gt;Let me be blunt: Your email isn’t failing because the channel is broken. It’s failing because what you’re doing is terrible.&lt;/p&gt;
&lt;p&gt;Before you blame the medium, look in the mirror. Did people ignore your email because you sent them something genuinely personalized and valuable? Or did they ignore you because you followed up thirteen times in five days? Did they ghost you because your seven colleagues already called them that same day?&lt;/p&gt;
&lt;p&gt;The brutal reality is that most salespeople treat email like a spray-and-pray numbers game. They blast generic messages, add zero personalization, and then wonder why nobody responds. Meanwhile, they avoid the one thing that actually works: &lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;picking up the phone and having real conversations&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-why-cold-calling-will-always-matter&#34;&gt;Why Cold Calling Will Always Matter&lt;/h2&gt;
&lt;p&gt;Cold calling isn’t going anywhere. It never has been, and it never will be.&lt;/p&gt;
&lt;p&gt;You want to know why? Because sales is a human business. People buy from people they trust, and you can’t build trust through automated emails that sound like they were written by AI.&lt;/p&gt;
&lt;p&gt;A phone call gives you something email never can: the ability to prove you’re a real human being who’s genuinely there to help, not just to pitch and sell.&lt;/p&gt;
&lt;p&gt;When you call someone and say, “Hey, I sent you an email last week with this case study because I saw you talked about this at the Outbound Conference,” you’re showing them you did your homework. You’re not just another robot in their inbox.&lt;/p&gt;
&lt;p&gt;Here’s a line I love: “Would I be the worst salesperson in the world if I didn’t also try to call you?” It’s honest, it’s human, and it cuts through the noise.&lt;/p&gt;
&lt;h2 id=&#34;h-you-don-t-know-what-to-say-make-the-calls&#34;&gt;You Don’t Know What to Say? Make the Calls&lt;/h2&gt;
&lt;p&gt;The number one excuse I hear from salespeople: “I don’t know what to say.”&lt;/p&gt;
&lt;p&gt;Here’s my advice: Make one hundred calls and talk to people. They’ll teach you.&lt;/p&gt;
&lt;p&gt;You’re going to learn what not to say. You’re going to start seeing patterns in how your prospects think, what problems they face, and what language matters to them.&lt;/p&gt;
&lt;p&gt;This is how you develop &lt;a href=&#34;https://youtu.be/k2FOWphpiFY?si=cnpXwAAzl6pafjy-&#34; rel=&#34;nofollow&#34;&gt;business acumen that separates you from the pack&lt;/a&gt;. You can’t learn it behind a keyboard.&lt;/p&gt;
&lt;p&gt;I was in an alignment call today with a new client, and they said, “You totally understand us.” Why? Last week, I was with a business adjacent to their industry, learned their language, and pulled that knowledge into the next call.&lt;/p&gt;
&lt;h2 id=&#34;h-use-tools-to-compress-your-learning-curve&#34;&gt;Use Tools to Compress Your Learning Curve&lt;/h2&gt;
&lt;p&gt;Use tools like ZoomInfo to accelerate your learning curve. At Sales Gravy, we use it every day to find information about people, see what they’re doing on our website, and get intent signals that build our lists automatically.&lt;/p&gt;
&lt;p&gt;You can use these tools to learn the language of industries you’re breaking into. You can see company news, understand their challenges, and show up on calls sounding like you belong.&lt;/p&gt;
&lt;p&gt;But here’s the key: The tool doesn’t make the call for you. It gives you the ammunition. You still have to do the work.&lt;/p&gt;
&lt;h2 id=&#34;h-be-strategic-and-resourceful&#34;&gt;Be Strategic and Resourceful&lt;/h2&gt;
&lt;p&gt;Here’s a strategy most salespeople are too lazy to try: If you’re having trouble getting through to a decision maker, call someone else in the company who’ll actually talk to you.&lt;/p&gt;
&lt;p&gt;Selling HR services? Call a sales rep. They’ll talk your ear off about the company and might even make an introduction.&lt;/p&gt;
&lt;p&gt;Try this: “Hey, I know you’re in sales. I’ve been trying to get hold of Joseph for nine months. Is there any way you could help me out?”&lt;/p&gt;
&lt;p&gt;That’s not being cheesy. That’s being resourceful. But you have to be genuine. You can’t just ask for something without building rapport.&lt;/p&gt;
&lt;h2 id=&#34;h-your-action-plan&#34;&gt;Your Action Plan&lt;/h2&gt;
&lt;p&gt;If you’re struggling with email effectiveness:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Pick up the damn phone.&lt;/strong&gt; Stop making excuses about why cold calling doesn’t work. It works if you work it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Get comfortable being uncomfortable.&lt;/strong&gt; Introducing yourself to strangers will never be easy, but it’s the price of admission for being great at sales.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Use data strategically.&lt;/strong&gt; Build sequences that interweave multiple channels over 30, 60, 90 days. Email, phone, LinkedIn, video. Give yourself the best odds.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Don’t oversell on the cold call.&lt;/strong&gt; A little interest isn’t an invitation to vomit your pitch. Your job is to earn the next conversation.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Make one more call.&lt;/strong&gt; At the end of the day, when you’re tired, &lt;a href=&#34;https://fanaticalprospecting.com/&#34; rel=&#34;nofollow&#34;&gt;make one more call&lt;/a&gt;. That’s where discipline separates winners from everyone else.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Email isn’t dead, but it’s not a magic bullet. Cold calling isn’t outdated. It’s the foundation of everything we do in sales.&lt;/p&gt;
&lt;p&gt;Stop hiding behind your keyboard. Stop blaming the tools. Stop making excuses.&lt;/p&gt;
&lt;p&gt;The shortest path to a meeting is through a real conversation. That’s how you build relationships, develop trust, and separate yourself from every other salesperson who’s too afraid to dial.&lt;/p&gt;
&lt;p&gt;Get outside your skin. Be genuine. Be there to help. And pick up the phone.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Ready to take your prospecting skills to the next level?&lt;/strong&gt; Join us at one of our upcoming &lt;a href=&#34;https://salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy LIVE events&lt;/a&gt; where you’ll learn directly from top sales leaders and get hands-on coaching to transform your results.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 03 Feb 2026 16:32:00 &#43;0000</pubDate>
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                <itunes:title>First Month Sales Results Gut Check (Money Monday)</itunes:title>
                <title>First Month Sales Results Gut Check (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;On this first Monday of the second month of the year, it’s time for a gut check. First, we need to check where we are against our new year goals. Next, we need to take stock of our first month&amp;#8217;s sales performance and make adjustments.&lt;/p&gt;
&lt;p&gt;We’re just a little more than 30 days away from our New Year&amp;#8217;s intentions, resolutions, and goals. A month ago, we set out into the new year with hope and ambition that this year would be our best ever and that we’d make positive lasting changes in our lives.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-it-s-easy-to-slip-off-the-track&#34;&gt;It’s Easy to Slip Off the Track&lt;/h2&gt;
&lt;p&gt;You’ll remember that&amp;#160;&lt;em&gt;discipline&lt;/em&gt;&amp;#160;is sacrificing what you want now for what you want most. But as time goes by and sticking with new habits gets more challenging, it’s easy to forget what motivated us to make the changes in the first place. It’s easy to let down our guard and go back to our comfort zone.&lt;/p&gt;
&lt;p&gt;The farther away we get from our intentions, the more likely it is that we allow our discipline to slip and get off track. It’s just human nature.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-small-slips-in-discipline-can-add-up-quickly&#34;&gt;Small Slips in Discipline Can Add Up Quickly&lt;/h2&gt;
&lt;p&gt;Let’s say you kicked off the new year determined to have your best sales year ever, and you knew that meant filling your pipeline daily by getting&amp;#160;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Fanatical about Prospecting&lt;/a&gt;. But upon reflection, you realize that days have passed since you picked up the phone, knocked on a door, or talked with customers.&lt;/p&gt;
&lt;p&gt;You’ve been making excuses to avoid the very activities that move you closer to your goals.&lt;/p&gt;
&lt;p&gt;I’ll admit that it happened to me just this past week. This month has been non-stop travel — 12 flights, 10 cities, 8 keynotes, 5 full days delivering training to sales teams. Toward the end of the week, I got tired, made excuses, and let my exercise and nutrition routine slide.&lt;/p&gt;
&lt;p&gt;This was something I promised myself I wouldn’t do when the year started. I know that if I don’t stop right now and recommit to my goals, then there is a good chance that I’ll continue down this negative path — because it’s easy.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-revisit-your-goals-and-resolutions&#34;&gt;Revisit Your Goals and Resolutions&lt;/h2&gt;
&lt;p&gt;This is exactly why NOW is a good time for a gut check and a look in the mirror. Pause and carve out time today to revisit your goals, resolutions, and intentions.&lt;/p&gt;
&lt;p&gt;Sit down and think about what you decided to achieve back in early January. Visualize what it was that motivated you. Picture what you want most and where you want to be at the end of this year.&lt;/p&gt;
&lt;p&gt;Go back and re-listen to the Money Monday episodes on&amp;#160;&lt;a href=&#34;https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;building a personal business plan&lt;/a&gt;,&amp;#160;&lt;a href=&#34;https://salesgravy.com/reflection-vs-regret-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;reflection vs. regret&lt;/a&gt;, and&amp;#160;&lt;a href=&#34;https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;why personal goals are essential for sales discipline&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Then recommit to your goals. Remember the feelings you had when you set them, and make an intentional decision to get back on track.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-evaluate-your-first-month-s-performance-against-your-sales-goals&#34;&gt;Evaluate Your First Month’s Performance Against Your Sales Goals&lt;/h2&gt;
&lt;p&gt;Next, step back and evaluate your first month’s sales performance. As you do, you’ll likely find one of three scenarios:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;You Crushed It&lt;/strong&gt; – You had a killer month and blew your goals out of the water.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;You Were Average &lt;/strong&gt;– You hit quota or did “okay,” but you know you’re capable of much higher performance.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;You Bombed&lt;/strong&gt; – You missed your number and ended the month worse than you hoped.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-great-sales-month&#34;&gt;Great Sales Month&lt;/h2&gt;
&lt;p&gt;If You Crushed it, and you’re at the top of the ranking report, fantastic, congratulations!&lt;/p&gt;
&lt;p&gt;But be very careful not to let off the gas. It’s likely you worked very hard last month to achieve these results. There will be the temptation to take a breather.&lt;/p&gt;
&lt;p&gt;Trust me, if you do, this complacency will come back to bite you.&lt;/p&gt;
&lt;p&gt;Now is the time to recommit to doing the activity that fueled your success last month so you don’t end up with a lackluster February and a disastrous March.&lt;/p&gt;
&lt;p&gt;In other words, you’ve set the foundation for a huge year, take advantage of what you have accomplished, and keep the pedal to the metal!&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-average-sales-month&#34;&gt;Average Sales Month&lt;/h2&gt;
&lt;p&gt;If you had an average or just OK month — maybe you hit quota, maybe you came close, but you know you’ve got more in the tank — then it’s time for some honest self-reflection.&lt;/p&gt;
&lt;p&gt;Ask yourself:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;What held you back from greatness?&lt;/li&gt;
&lt;li&gt;What could you have done differently that would have resulted in higher sales productivity?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Maybe you needed to prospect harder. Perhaps you could have pushed a little harder to close some of your pipeline opportunities. It could have been that your pipeline wasn’t big enough from the start, and you ended up scrambling to make your numbers, but otherwise, you did everything right.&lt;/p&gt;
&lt;p&gt;It’s okay, you haven’t hurt yourself. You are still in a good position to have a great year. But you’ll need to identify your performance gaps and plan to overcome them in February.&lt;/p&gt;
&lt;p&gt;This is a good time to sit down with your coach or mentor, break down your performance, and get guidance on where you can make tweaks and get better.&lt;/p&gt;
&lt;p&gt;If you don’t have a coach and you want to talk with someone, go to &lt;a href=&#34;https://salesgravy.com/coach&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;https://salesgravy.com/coach&lt;/a&gt;&amp;#160;to get help.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-bad-sales-month&#34;&gt;Bad Sales Month&lt;/h2&gt;
&lt;p&gt;If you bombed, if your month was downright awful, then you’re going to need to move fast to make adjustments.&lt;/p&gt;
&lt;p&gt;Getting behind the eight ball at the beginning of the year is no fun. You don’t want to chase your tail for the rest of the year.&lt;/p&gt;
&lt;p&gt;The key is taking positive action now. Rather than dwelling on the negatives — which is super easy to do — pull your head up and start breaking down what happened.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-empty-pipe&#34;&gt;Empty Pipe&lt;/h3&gt;
&lt;p&gt;&lt;em&gt;Did you have an empty pipeline, so you had nothing to close?&lt;/em&gt;&amp;#160;That happens to a lot of salespeople in the first month of the year. Go back and listen to the&amp;#160;&lt;a href=&#34;https://salesgravy.com/empty-pipeline-start-prospecting/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;How to Fix an Empty Pipeline Now&lt;/a&gt;&amp;#160;Money Monday episode from a few weeks ago. Use that lesson to help you fix the problem.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-closeable-opportunities-that-pushed&#34;&gt;Closeable Opportunities that Pushed&lt;/h3&gt;
&lt;p&gt;&lt;em&gt;Were there closeable pipeline opportunities that simply pushed into this month?&lt;/em&gt; Make sure you’re on top of them so they don’t vanish for good. But also make sure you have the pipe to cover this month, so you’re not solely depending on last month’s leftovers.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-shortcutting-the-sales-process&#34;&gt;Shortcutting the Sales Process&lt;/h3&gt;
&lt;p&gt;Is it possible that you might have been skipping steps in the sales process? This will often happen when you are in a desperate and stressed emotional state. This is a big clue that it is time to get back to the basics and fundamentals of selling— and get disciplined about following a proven sales process.&lt;/p&gt;
&lt;p&gt;This may be a very good time to take some courses on&amp;#160;&lt;a href=&#34;https://www.salesgravy.university/catalog?__hstc=256584148.93eee7b30b8622490d3b26cebf9fca36.1652458212093.1769438334521.1770041523216.737&amp;#38;__hssc=256584148.11.1770041523216&amp;#38;__hsfp=087cd0be8398ed9b350b27958467cba0&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy University&lt;/a&gt;&amp;#160;and read (or listen) to books like&amp;#160;&lt;a href=&#34;https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/1119312574&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Sales EQ&lt;/em&gt;&lt;/a&gt;&amp;#160;that can help you dial in your sales process.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-recommit-to-your-sales-goals&#34;&gt;Recommit to Your Sales Goals&lt;/h2&gt;
&lt;p&gt;We all slip. We all make mistakes. Discipline can waver, especially once the initial excitement of a new year fades. But you have the power to step back into your resolutions and do the daily work required to achieve your goals.&lt;/p&gt;
&lt;p&gt;Whether you crushed it, coasted, or crashed, the key to getting February off to a strong start is to recommit.&lt;/p&gt;
&lt;p&gt;Make the decision — say it out loud:&amp;#160;&lt;em&gt;“I’m going to be better in February than I was in January.”&lt;/em&gt;&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Need help setting winning Sales Goals? Check out our FREE&amp;#160;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/goalguide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Goal Planning Guide&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>On this first Monday of the second month of the year, it’s time for a gut check. First, we need to check where we are against our new year goals. Next, we need to take stock of our first month’s sales performance and make adjustments.</p><p>We’re just a little more than 30 days away from our New Year’s intentions, resolutions, and goals. A month ago, we set out into the new year with hope and ambition that this year would be our best ever and that we’d make positive lasting changes in our lives.</p><h2>It’s Easy to Slip Off the Track</h2><p>You’ll remember that <em>discipline</em> is sacrificing what you want now for what you want most. But as time goes by and sticking with new habits gets more challenging, it’s easy to forget what motivated us to make the changes in the first place. It’s easy to let down our guard and go back to our comfort zone.</p><p>The farther away we get from our intentions, the more likely it is that we allow our discipline to slip and get off track. It’s just human nature.</p><h2>Small Slips in Discipline Can Add Up Quickly</h2><p>Let’s say you kicked off the new year determined to have your best sales year ever, and you knew that meant filling your pipeline daily by getting <a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">Fanatical about Prospecting</a>. But upon reflection, you realize that days have passed since you picked up the phone, knocked on a door, or talked with customers.</p><p>You’ve been making excuses to avoid the very activities that move you closer to your goals.</p><p>I’ll admit that it happened to me just this past week. This month has been non-stop travel — 12 flights, 10 cities, 8 keynotes, 5 full days delivering training to sales teams. Toward the end of the week, I got tired, made excuses, and let my exercise and nutrition routine slide.</p><p>This was something I promised myself I wouldn’t do when the year started. I know that if I don’t stop right now and recommit to my goals, then there is a good chance that I’ll continue down this negative path — because it’s easy.</p><h2>Revisit Your Goals and Resolutions</h2><p>This is exactly why NOW is a good time for a gut check and a look in the mirror. Pause and carve out time today to revisit your goals, resolutions, and intentions.</p><p>Sit down and think about what you decided to achieve back in early January. Visualize what it was that motivated you. Picture what you want most and where you want to be at the end of this year.</p><p>Go back and re-listen to the Money Monday episodes on <a href="https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/" rel="nofollow">building a personal business plan</a>, <a href="https://salesgravy.com/reflection-vs-regret-money-monday/" rel="nofollow">reflection vs. regret</a>, and <a href="https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/" rel="nofollow">why personal goals are essential for sales discipline</a>.</p><p>Then recommit to your goals. Remember the feelings you had when you set them, and make an intentional decision to get back on track.</p><h2>Evaluate Your First Month’s Performance Against Your Sales Goals</h2><p>Next, step back and evaluate your first month’s sales performance. As you do, you’ll likely find one of three scenarios:</p><ol><li><strong>You Crushed It</strong> – You had a killer month and blew your goals out of the water.</li><li><strong>You Were Average </strong>– You hit quota or did “okay,” but you know you’re capable of much higher performance.</li><li><strong>You Bombed</strong> – You missed your number and ended the month worse than you hoped.</li></ol><h2>Great Sales Month</h2><p>If You Crushed it, and you’re at the top of the ranking report, fantastic, congratulations!</p><p>But be very careful not to let off the gas. It’s likely you worked very hard last month to achieve these results. There will be the temptation to take a breather.</p><p>Trust me, if you do, this complacency will come back to bite you.</p><p>Now is the time to recommit to doing the activity that fueled your success last month so you don’t end up with a lackluster February and a disastrous March.</p><p>In other words, you’ve set the foundation for a huge year, take advantage of what you have accomplished, and keep the pedal to the metal!</p><h2>Average Sales Month</h2><p>If you had an average or just OK month — maybe you hit quota, maybe you came close, but you know you’ve got more in the tank — then it’s time for some honest self-reflection.</p><p>Ask yourself:</p><ul><li>What held you back from greatness?</li><li>What could you have done differently that would have resulted in higher sales productivity?</li></ul><p>Maybe you needed to prospect harder. Perhaps you could have pushed a little harder to close some of your pipeline opportunities. It could have been that your pipeline wasn’t big enough from the start, and you ended up scrambling to make your numbers, but otherwise, you did everything right.</p><p>It’s okay, you haven’t hurt yourself. You are still in a good position to have a great year. But you’ll need to identify your performance gaps and plan to overcome them in February.</p><p>This is a good time to sit down with your coach or mentor, break down your performance, and get guidance on where you can make tweaks and get better.</p><p>If you don’t have a coach and you want to talk with someone, go to <a href="https://salesgravy.com/coach" rel="nofollow">https://salesgravy.com/coach</a> to get help.</p><h2>Bad Sales Month</h2><p>If you bombed, if your month was downright awful, then you’re going to need to move fast to make adjustments.</p><p>Getting behind the eight ball at the beginning of the year is no fun. You don’t want to chase your tail for the rest of the year.</p><p>The key is taking positive action now. Rather than dwelling on the negatives — which is super easy to do — pull your head up and start breaking down what happened.</p><h3>Empty Pipe</h3><p><em>Did you have an empty pipeline, so you had nothing to close?</em> That happens to a lot of salespeople in the first month of the year. Go back and listen to the <a href="https://salesgravy.com/empty-pipeline-start-prospecting/" rel="nofollow">How to Fix an Empty Pipeline Now</a> Money Monday episode from a few weeks ago. Use that lesson to help you fix the problem.</p><h3>Closeable Opportunities that Pushed</h3><p><em>Were there closeable pipeline opportunities that simply pushed into this month?</em> Make sure you’re on top of them so they don’t vanish for good. But also make sure you have the pipe to cover this month, so you’re not solely depending on last month’s leftovers.</p><h3>Shortcutting the Sales Process</h3><p>Is it possible that you might have been skipping steps in the sales process? This will often happen when you are in a desperate and stressed emotional state. This is a big clue that it is time to get back to the basics and fundamentals of selling— and get disciplined about following a proven sales process.</p><p>This may be a very good time to take some courses on <a href="https://www.salesgravy.university/catalog?__hsfp=087cd0be8398ed9b350b27958467cba0&__hssc=256584148.11.1770041523216&__hstc=256584148.93eee7b30b8622490d3b26cebf9fca36.1652458212093.1769438334521.1770041523216.737" rel="nofollow">Sales Gravy University</a> and read (or listen) to books like <a href="https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/1119312574" rel="nofollow"><em>Sales EQ</em></a> that can help you dial in your sales process.</p><h2>Recommit to Your Sales Goals</h2><p>We all slip. We all make mistakes. Discipline can waver, especially once the initial excitement of a new year fades. But you have the power to step back into your resolutions and do the daily work required to achieve your goals.</p><p>Whether you crushed it, coasted, or crashed, the key to getting February off to a strong start is to recommit.</p><p>Make the decision — say it out loud: <em>“I’m going to be better in February than I was in January.”</em></p><p>Need help setting winning Sales Goals? Check out our FREE <a href="https://salesgravy.com/goalguide/" rel="nofollow"><strong>Goal Planning Guide</strong></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;On this first Monday of the second month of the year, it’s time for a gut check. First, we need to check where we are against our new year goals. Next, we need to take stock of our first month’s sales performance and make adjustments.&lt;/p&gt;&lt;p&gt;We’re just a little more than 30 days away from our New Year’s intentions, resolutions, and goals. A month ago, we set out into the new year with hope and ambition that this year would be our best ever and that we’d make positive lasting changes in our lives.&lt;/p&gt;&lt;h2&gt;It’s Easy to Slip Off the Track&lt;/h2&gt;&lt;p&gt;You’ll remember that &lt;em&gt;discipline&lt;/em&gt; is sacrificing what you want now for what you want most. But as time goes by and sticking with new habits gets more challenging, it’s easy to forget what motivated us to make the changes in the first place. It’s easy to let down our guard and go back to our comfort zone.&lt;/p&gt;&lt;p&gt;The farther away we get from our intentions, the more likely it is that we allow our discipline to slip and get off track. It’s just human nature.&lt;/p&gt;&lt;h2&gt;Small Slips in Discipline Can Add Up Quickly&lt;/h2&gt;&lt;p&gt;Let’s say you kicked off the new year determined to have your best sales year ever, and you knew that meant filling your pipeline daily by getting &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;Fanatical about Prospecting&lt;/a&gt;. But upon reflection, you realize that days have passed since you picked up the phone, knocked on a door, or talked with customers.&lt;/p&gt;&lt;p&gt;You’ve been making excuses to avoid the very activities that move you closer to your goals.&lt;/p&gt;&lt;p&gt;I’ll admit that it happened to me just this past week. This month has been non-stop travel — 12 flights, 10 cities, 8 keynotes, 5 full days delivering training to sales teams. Toward the end of the week, I got tired, made excuses, and let my exercise and nutrition routine slide.&lt;/p&gt;&lt;p&gt;This was something I promised myself I wouldn’t do when the year started. I know that if I don’t stop right now and recommit to my goals, then there is a good chance that I’ll continue down this negative path — because it’s easy.&lt;/p&gt;&lt;h2&gt;Revisit Your Goals and Resolutions&lt;/h2&gt;&lt;p&gt;This is exactly why NOW is a good time for a gut check and a look in the mirror. Pause and carve out time today to revisit your goals, resolutions, and intentions.&lt;/p&gt;&lt;p&gt;Sit down and think about what you decided to achieve back in early January. Visualize what it was that motivated you. Picture what you want most and where you want to be at the end of this year.&lt;/p&gt;&lt;p&gt;Go back and re-listen to the Money Monday episodes on &lt;a href=&#34;https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/&#34; rel=&#34;nofollow&#34;&gt;building a personal business plan&lt;/a&gt;, &lt;a href=&#34;https://salesgravy.com/reflection-vs-regret-money-monday/&#34; rel=&#34;nofollow&#34;&gt;reflection vs. regret&lt;/a&gt;, and &lt;a href=&#34;https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/&#34; rel=&#34;nofollow&#34;&gt;why personal goals are essential for sales discipline&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Then recommit to your goals. Remember the feelings you had when you set them, and make an intentional decision to get back on track.&lt;/p&gt;&lt;h2&gt;Evaluate Your First Month’s Performance Against Your Sales Goals&lt;/h2&gt;&lt;p&gt;Next, step back and evaluate your first month’s sales performance. As you do, you’ll likely find one of three scenarios:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;You Crushed It&lt;/strong&gt; – You had a killer month and blew your goals out of the water.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;You Were Average &lt;/strong&gt;– You hit quota or did “okay,” but you know you’re capable of much higher performance.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;You Bombed&lt;/strong&gt; – You missed your number and ended the month worse than you hoped.&lt;/li&gt;&lt;/ol&gt;&lt;h2&gt;Great Sales Month&lt;/h2&gt;&lt;p&gt;If You Crushed it, and you’re at the top of the ranking report, fantastic, congratulations!&lt;/p&gt;&lt;p&gt;But be very careful not to let off the gas. It’s likely you worked very hard last month to achieve these results. There will be the temptation to take a breather.&lt;/p&gt;&lt;p&gt;Trust me, if you do, this complacency will come back to bite you.&lt;/p&gt;&lt;p&gt;Now is the time to recommit to doing the activity that fueled your success last month so you don’t end up with a lackluster February and a disastrous March.&lt;/p&gt;&lt;p&gt;In other words, you’ve set the foundation for a huge year, take advantage of what you have accomplished, and keep the pedal to the metal!&lt;/p&gt;&lt;h2&gt;Average Sales Month&lt;/h2&gt;&lt;p&gt;If you had an average or just OK month — maybe you hit quota, maybe you came close, but you know you’ve got more in the tank — then it’s time for some honest self-reflection.&lt;/p&gt;&lt;p&gt;Ask yourself:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;What held you back from greatness?&lt;/li&gt;&lt;li&gt;What could you have done differently that would have resulted in higher sales productivity?&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Maybe you needed to prospect harder. Perhaps you could have pushed a little harder to close some of your pipeline opportunities. It could have been that your pipeline wasn’t big enough from the start, and you ended up scrambling to make your numbers, but otherwise, you did everything right.&lt;/p&gt;&lt;p&gt;It’s okay, you haven’t hurt yourself. You are still in a good position to have a great year. But you’ll need to identify your performance gaps and plan to overcome them in February.&lt;/p&gt;&lt;p&gt;This is a good time to sit down with your coach or mentor, break down your performance, and get guidance on where you can make tweaks and get better.&lt;/p&gt;&lt;p&gt;If you don’t have a coach and you want to talk with someone, go to &lt;a href=&#34;https://salesgravy.com/coach&#34; rel=&#34;nofollow&#34;&gt;https://salesgravy.com/coach&lt;/a&gt; to get help.&lt;/p&gt;&lt;h2&gt;Bad Sales Month&lt;/h2&gt;&lt;p&gt;If you bombed, if your month was downright awful, then you’re going to need to move fast to make adjustments.&lt;/p&gt;&lt;p&gt;Getting behind the eight ball at the beginning of the year is no fun. You don’t want to chase your tail for the rest of the year.&lt;/p&gt;&lt;p&gt;The key is taking positive action now. Rather than dwelling on the negatives — which is super easy to do — pull your head up and start breaking down what happened.&lt;/p&gt;&lt;h3&gt;Empty Pipe&lt;/h3&gt;&lt;p&gt;&lt;em&gt;Did you have an empty pipeline, so you had nothing to close?&lt;/em&gt; That happens to a lot of salespeople in the first month of the year. Go back and listen to the &lt;a href=&#34;https://salesgravy.com/empty-pipeline-start-prospecting/&#34; rel=&#34;nofollow&#34;&gt;How to Fix an Empty Pipeline Now&lt;/a&gt; Money Monday episode from a few weeks ago. Use that lesson to help you fix the problem.&lt;/p&gt;&lt;h3&gt;Closeable Opportunities that Pushed&lt;/h3&gt;&lt;p&gt;&lt;em&gt;Were there closeable pipeline opportunities that simply pushed into this month?&lt;/em&gt; Make sure you’re on top of them so they don’t vanish for good. But also make sure you have the pipe to cover this month, so you’re not solely depending on last month’s leftovers.&lt;/p&gt;&lt;h3&gt;Shortcutting the Sales Process&lt;/h3&gt;&lt;p&gt;Is it possible that you might have been skipping steps in the sales process? This will often happen when you are in a desperate and stressed emotional state. This is a big clue that it is time to get back to the basics and fundamentals of selling— and get disciplined about following a proven sales process.&lt;/p&gt;&lt;p&gt;This may be a very good time to take some courses on &lt;a href=&#34;https://www.salesgravy.university/catalog?__hsfp=087cd0be8398ed9b350b27958467cba0&amp;__hssc=256584148.11.1770041523216&amp;__hstc=256584148.93eee7b30b8622490d3b26cebf9fca36.1652458212093.1769438334521.1770041523216.737&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt; and read (or listen) to books like &lt;a href=&#34;https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/1119312574&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Sales EQ&lt;/em&gt;&lt;/a&gt; that can help you dial in your sales process.&lt;/p&gt;&lt;h2&gt;Recommit to Your Sales Goals&lt;/h2&gt;&lt;p&gt;We all slip. We all make mistakes. Discipline can waver, especially once the initial excitement of a new year fades. But you have the power to step back into your resolutions and do the daily work required to achieve your goals.&lt;/p&gt;&lt;p&gt;Whether you crushed it, coasted, or crashed, the key to getting February off to a strong start is to recommit.&lt;/p&gt;&lt;p&gt;Make the decision — say it out loud: &lt;em&gt;“I’m going to be better in February than I was in January.”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Need help setting winning Sales Goals? Check out our FREE &lt;a href=&#34;https://salesgravy.com/goalguide/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Goal Planning Guide&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/first-month-sales-results-gut-check-money-monday/</link>
                <pubDate>Mon, 02 Feb 2026 09:40:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/1f94334c-7de3-4a13-8c65-678fb36c82a0_ith._jeb_blount_on_the_sales_gravy_podcast__2_.jpg"/>
                <itunes:duration>600</itunes:duration>
                
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Why Founder-Led Sales Teams Struggle to Scale</itunes:title>
                <title>Why Founder-Led Sales Teams Struggle to Scale</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;blockquote class=&#34;wp-block-quote is-layout-flow wp-block-quote-is-layout-flow&#34;&gt;
&lt;p&gt;“Buyers want a machine, a sales machine, not a mystery. If the sales machine only works because of the founder, it&amp;#8217;s not that valuable. It&amp;#8217;s actually quite risky.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;a href=&#34;https://www.linkedin.com/in/chrisspratling/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Chris Spratling,&lt;/a&gt; founder of Chalkhill Blue Limited and author of &lt;em&gt;The Exit Roadmap&lt;/em&gt;, shared this on a recent episode of the Sales Gravy podcast. He works with business owners preparing to sell their companies, helping them get operations, finances, and sales engines ready for new ownership. That insight cuts straight to the reason so many founder-led businesses hit a ceiling they can’t break through.&amp;#160;&lt;/p&gt;
&lt;p&gt;If you are a founder who still carries most of the revenue, or you have a founder-led sales team that depends on you to close critical deals, this is bigger than exit planning. It determines whether your business can grow beyond your personal capacity.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-golden-handcuffs-problem&#34;&gt;The Golden Handcuffs Problem&lt;/h2&gt;
&lt;p&gt;You built the business. You know the product better than anyone. You can sell it without thinking.&lt;/p&gt;
&lt;p&gt;That is exactly where the risk starts.&lt;/p&gt;
&lt;p&gt;When major clients only trust you, when your sales process lives in your head, when new reps struggle to replicate what comes naturally to you, you aren’t running a sales operation. You are running a one-person engine with a support team around it.&lt;/p&gt;
&lt;p&gt;Spratling calls this the “golden handcuffs.” It looks like success from the outside, but underneath, it creates dependency. Every time you step in to save a deal, you reinforce the idea that the business only works when you are involved.&lt;/p&gt;
&lt;p&gt;Most founders focus on how this affects valuation at exit. Fewer recognize the more immediate cost. That dependency limits how fast the company can grow right now.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=VEBLyaOy9XQ
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-where-founder-led-sales-breaks-down&#34;&gt;Where Founder-Led Sales Breaks Down&lt;/h2&gt;
&lt;p&gt;The transition from founder-led sales to a functioning team is where momentum often stalls.&lt;/p&gt;
&lt;p&gt;You hire your first salesperson. They do well. Then a second. Then a third. Suddenly, deals slow down, messaging gets inconsistent, and you find yourself pulled back into conversations you thought you had delegated.&lt;/p&gt;
&lt;p&gt;They don’t sell the way you do. They miss cues you catch instinctively. They hesitate where you would push forward. So you jump in, &lt;a href=&#34;https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;coach through objections&lt;/a&gt;, and close deals yourself.&lt;/p&gt;
&lt;p&gt;What feels like instinct is actually a method you developed through hundreds of conversations. The problem isn’t that your team lacks talent, but that your approach has never been translated into something they can use without you standing next to them.&lt;/p&gt;
&lt;p&gt;As long as that stays true, scale will remain out of reach.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-turning-intuition-into-a-usable-process&#34;&gt;Turning Intuition Into a Usable Process&lt;/h2&gt;
&lt;p&gt;The hardest shift for founder-led teams is codifying what the founder does without thinking.&lt;/p&gt;
&lt;p&gt;You know which deals are worth pursuing. You know when to apply pressure and when to step back. You know how to redirect a conversation when resistance shows up. That knowledge is pattern recognition built over time, and it can be used to create a process.&lt;/p&gt;
&lt;p&gt;Start by defining how deals actually move through your pipeline. Not a generic framework pulled from a template, but the real stages your customers pass through, with clear criteria for each transition. What has to be true before a lead is qualified? What information must be present before a proposal goes out?&lt;/p&gt;
&lt;p&gt;Then look at discovery. What questions do you ask every time? What do you listen for before positioning your solution? Which objections show up consistently, and how do you respond when they do?&lt;/p&gt;
&lt;p&gt;The goal is to document the structure beneath the conversations so that someone else can navigate the same terrain with confidence.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-your-crm-is-not-pulling-its-weight&#34;&gt;Why Your CRM Is Not Pulling Its Weight&lt;/h2&gt;
&lt;p&gt;Most founder-led teams have a CRM, but they only use it to track contacts and deal size.&lt;/p&gt;
&lt;p&gt;However, a functioning, high-performing sales system treats the &lt;a href=&#34;https://salesgravy.com/a-company-is-only-as-srong-as-their-crm-management/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;CRM as a learning tool&lt;/a&gt;. That means capturing more than surface-level data. It means recording what buyers actually say, why deals move forward, where they stall, and who influences the decision.&lt;/p&gt;
&lt;p&gt;When that information is tracked consistently, patterns become visible. You see which prospects convert fastest, which objections actually kill deals, and where momentum typically breaks down.&lt;/p&gt;
&lt;p&gt;That insight does more than improve forecasting. It gives you a concrete way to train new reps based on real deals you have closed, not abstract theory.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-three-steps-to-build-a-sales-engine-that-does-not-depend-on-you&#34;&gt;Three Steps to Build a Sales Engine That Does Not Depend on You&lt;/h2&gt;
&lt;p&gt;The objective isn’t to remove yourself from sales completely. It’s to make your involvement a choice rather than a requirement.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-1-define-clear-qualification-criteria&#34;&gt;Step 1: Define Clear Qualification Criteria&lt;/h3&gt;
&lt;p&gt;Your team needs to know which leads are worth pursuing and which ones are a waste of time. If you&amp;#8217;re constantly redirecting their focus, you haven&amp;#8217;t defined &amp;#8220;good fit&amp;#8221; clearly enough. Get specific—industry, company size, buying triggers, decision-making structure.&amp;#160;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-2-create-documented-playbooks&#34;&gt;Step 2: Create Documented Playbooks&lt;/h3&gt;
&lt;p&gt;How do you handle discovery? What&amp;#8217;s your approach to proposals? How do you navigate the closing process? Your team needs a framework they can adapt. Think decision trees, not scripts. &amp;#8220;If they say X, then ask Y. If they push back on Z, here&amp;#8217;s how to reframe it.&amp;#8221;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-3-transfer-client-relationships&#34;&gt;Step 3: Transfer Client Relationships&lt;/h3&gt;
&lt;p&gt;If every major client relationship is tied to you personally, your business is fragile. Start introducing your team into those relationships now. Bring them to calls. Have them lead the follow-up. Shift trust from you as an individual to your company as a whole.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-this-looks-like-in-practice&#34;&gt;What This Looks Like in Practice&lt;/h2&gt;
&lt;p&gt;Record your next three sales conversations, with the customer’s permission. Review them carefully. Note the questions you asked, when you asked them, and how you responded to resistance. Identify what made you confident that the opportunity was real.&lt;/p&gt;
&lt;p&gt;Turn those insights into a simple framework &lt;a href=&#34;https://www.salesgravy.university/courses/sales-management&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;your team can follow&lt;/a&gt;. Have them use it. Watch where it works and where it breaks. Refine based on what you see.&lt;/p&gt;
&lt;p&gt;Done consistently, this process creates a system new hires can step into within months. It won’t make them identical to you, but it will make them effective without constant rescue.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-real-test&#34;&gt;The Real Test&lt;/h2&gt;
&lt;p&gt;You will know your found-led sales team has scaled when you can step away for two weeks without monitoring email, chat messages, or “quick calls” with prospects.&lt;/p&gt;
&lt;p&gt;And when you come back, the pipeline has moved forward.&lt;/p&gt;
&lt;p&gt;If that thought terrifies you, you don’t have a sales team. You have an expensive support staff for your one-person operation.&lt;/p&gt;
&lt;p&gt;Building a sales operation that runs without you isn&amp;#8217;t about making yourself irrelevant. It&amp;#8217;s about making your business transferable and scalable, whether you&amp;#8217;re planning an exit in three years or just trying to grow past your own capacity right now.&lt;/p&gt;
&lt;p&gt;Because at some point, your ability to personally close deals stops being your greatest asset and starts being your biggest bottleneck.&lt;/p&gt;
&lt;p&gt;The question is whether you&amp;#8217;ll recognize that point before it costs you the next stage of growth.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;If you want to start turning founder intuition into a repeatable sales system, &lt;a href=&#34;http://salesgravy.com/small-business-guide-sales-training&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;download our free Small Business Guide to Sales Training.&lt;/a&gt; It walks through the frameworks that help teams scale without depending on a single closer.&lt;/p&gt;

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Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<blockquote>“Buyers want a machine, a sales machine, not a mystery. If the sales machine only works because of the founder, it’s not that valuable. It’s actually quite risky.”</blockquote><p><a href="https://www.linkedin.com/in/chrisspratling/" rel="nofollow">Chris Spratling,</a> founder of Chalkhill Blue Limited and author of <em>The Exit Roadmap</em>, shared this on a recent episode of the Sales Gravy podcast. He works with business owners preparing to sell their companies, helping them get operations, finances, and sales engines ready for new ownership. That insight cuts straight to the reason so many founder-led businesses hit a ceiling they can’t break through. </p><p>If you are a founder who still carries most of the revenue, or you have a founder-led sales team that depends on you to close critical deals, this is bigger than exit planning. It determines whether your business can grow beyond your personal capacity.</p><h2>The Golden Handcuffs Problem</h2><p>You built the business. You know the product better than anyone. You can sell it without thinking.</p><p>That is exactly where the risk starts.</p><p>When major clients only trust you, when your sales process lives in your head, when new reps struggle to replicate what comes naturally to you, you aren’t running a sales operation. You are running a one-person engine with a support team around it.</p><p>Spratling calls this the “golden handcuffs.” It looks like success from the outside, but underneath, it creates dependency. Every time you step in to save a deal, you reinforce the idea that the business only works when you are involved.</p><p>Most founders focus on how this affects valuation at exit. Fewer recognize the more immediate cost. That dependency limits how fast the company can grow right now.</p><p>https://www.youtube.com/watch?v=VEBLyaOy9XQ</p><h2>Where Founder-Led Sales Breaks Down</h2><p>The transition from founder-led sales to a functioning team is where momentum often stalls.</p><p>You hire your first salesperson. They do well. Then a second. Then a third. Suddenly, deals slow down, messaging gets inconsistent, and you find yourself pulled back into conversations you thought you had delegated.</p><p>They don’t sell the way you do. They miss cues you catch instinctively. They hesitate where you would push forward. So you jump in, <a href="https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/" rel="nofollow">coach through objections</a>, and close deals yourself.</p><p>What feels like instinct is actually a method you developed through hundreds of conversations. The problem isn’t that your team lacks talent, but that your approach has never been translated into something they can use without you standing next to them.</p><p>As long as that stays true, scale will remain out of reach.</p><h2>Turning Intuition Into a Usable Process</h2><p>The hardest shift for founder-led teams is codifying what the founder does without thinking.</p><p>You know which deals are worth pursuing. You know when to apply pressure and when to step back. You know how to redirect a conversation when resistance shows up. That knowledge is pattern recognition built over time, and it can be used to create a process.</p><p>Start by defining how deals actually move through your pipeline. Not a generic framework pulled from a template, but the real stages your customers pass through, with clear criteria for each transition. What has to be true before a lead is qualified? What information must be present before a proposal goes out?</p><p>Then look at discovery. What questions do you ask every time? What do you listen for before positioning your solution? Which objections show up consistently, and how do you respond when they do?</p><p>The goal is to document the structure beneath the conversations so that someone else can navigate the same terrain with confidence.</p><h2>Why Your CRM Is Not Pulling Its Weight</h2><p>Most founder-led teams have a CRM, but they only use it to track contacts and deal size.</p><p>However, a functioning, high-performing sales system treats the <a href="https://salesgravy.com/a-company-is-only-as-srong-as-their-crm-management/" rel="nofollow">CRM as a learning tool</a>. That means capturing more than surface-level data. It means recording what buyers actually say, why deals move forward, where they stall, and who influences the decision.</p><p>When that information is tracked consistently, patterns become visible. You see which prospects convert fastest, which objections actually kill deals, and where momentum typically breaks down.</p><p>That insight does more than improve forecasting. It gives you a concrete way to train new reps based on real deals you have closed, not abstract theory.</p><h2>Three Steps to Build a Sales Engine That Does Not Depend on You</h2><p>The objective isn’t to remove yourself from sales completely. It’s to make your involvement a choice rather than a requirement.</p><h3>Step 1: Define Clear Qualification Criteria</h3><p>Your team needs to know which leads are worth pursuing and which ones are a waste of time. If you’re constantly redirecting their focus, you haven’t defined “good fit” clearly enough. Get specific—industry, company size, buying triggers, decision-making structure. </p><h3>Step 2: Create Documented Playbooks</h3><p>How do you handle discovery? What’s your approach to proposals? How do you navigate the closing process? Your team needs a framework they can adapt. Think decision trees, not scripts. “If they say X, then ask Y. If they push back on Z, here’s how to reframe it.”</p><h3>Step 3: Transfer Client Relationships</h3><p>If every major client relationship is tied to you personally, your business is fragile. Start introducing your team into those relationships now. Bring them to calls. Have them lead the follow-up. Shift trust from you as an individual to your company as a whole.</p><h2>What This Looks Like in Practice</h2><p>Record your next three sales conversations, with the customer’s permission. Review them carefully. Note the questions you asked, when you asked them, and how you responded to resistance. Identify what made you confident that the opportunity was real.</p><p>Turn those insights into a simple framework <a href="https://www.salesgravy.university/courses/sales-management" rel="nofollow">your team can follow</a>. Have them use it. Watch where it works and where it breaks. Refine based on what you see.</p><p>Done consistently, this process creates a system new hires can step into within months. It won’t make them identical to you, but it will make them effective without constant rescue.</p><h2>The Real Test</h2><p>You will know your found-led sales team has scaled when you can step away for two weeks without monitoring email, chat messages, or “quick calls” with prospects.</p><p>And when you come back, the pipeline has moved forward.</p><p>If that thought terrifies you, you don’t have a sales team. You have an expensive support staff for your one-person operation.</p><p>Building a sales operation that runs without you isn’t about making yourself irrelevant. It’s about making your business transferable and scalable, whether you’re planning an exit in three years or just trying to grow past your own capacity right now.</p><p>Because at some point, your ability to personally close deals stops being your greatest asset and starts being your biggest bottleneck.</p><p>The question is whether you’ll recognize that point before it costs you the next stage of growth.</p><p>If you want to start turning founder intuition into a repeatable sales system, <a href="http://salesgravy.com/small-business-guide-sales-training" rel="nofollow">download our free Small Business Guide to Sales Training.</a> It walks through the frameworks that help teams scale without depending on a single closer.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;blockquote&gt;“Buyers want a machine, a sales machine, not a mystery. If the sales machine only works because of the founder, it’s not that valuable. It’s actually quite risky.”&lt;/blockquote&gt;&lt;p&gt;&lt;a href=&#34;https://www.linkedin.com/in/chrisspratling/&#34; rel=&#34;nofollow&#34;&gt;Chris Spratling,&lt;/a&gt; founder of Chalkhill Blue Limited and author of &lt;em&gt;The Exit Roadmap&lt;/em&gt;, shared this on a recent episode of the Sales Gravy podcast. He works with business owners preparing to sell their companies, helping them get operations, finances, and sales engines ready for new ownership. That insight cuts straight to the reason so many founder-led businesses hit a ceiling they can’t break through. &lt;/p&gt;&lt;p&gt;If you are a founder who still carries most of the revenue, or you have a founder-led sales team that depends on you to close critical deals, this is bigger than exit planning. It determines whether your business can grow beyond your personal capacity.&lt;/p&gt;&lt;h2&gt;The Golden Handcuffs Problem&lt;/h2&gt;&lt;p&gt;You built the business. You know the product better than anyone. You can sell it without thinking.&lt;/p&gt;&lt;p&gt;That is exactly where the risk starts.&lt;/p&gt;&lt;p&gt;When major clients only trust you, when your sales process lives in your head, when new reps struggle to replicate what comes naturally to you, you aren’t running a sales operation. You are running a one-person engine with a support team around it.&lt;/p&gt;&lt;p&gt;Spratling calls this the “golden handcuffs.” It looks like success from the outside, but underneath, it creates dependency. Every time you step in to save a deal, you reinforce the idea that the business only works when you are involved.&lt;/p&gt;&lt;p&gt;Most founders focus on how this affects valuation at exit. Fewer recognize the more immediate cost. That dependency limits how fast the company can grow right now.&lt;/p&gt;&lt;p&gt;https://www.youtube.com/watch?v=VEBLyaOy9XQ&lt;/p&gt;&lt;h2&gt;Where Founder-Led Sales Breaks Down&lt;/h2&gt;&lt;p&gt;The transition from founder-led sales to a functioning team is where momentum often stalls.&lt;/p&gt;&lt;p&gt;You hire your first salesperson. They do well. Then a second. Then a third. Suddenly, deals slow down, messaging gets inconsistent, and you find yourself pulled back into conversations you thought you had delegated.&lt;/p&gt;&lt;p&gt;They don’t sell the way you do. They miss cues you catch instinctively. They hesitate where you would push forward. So you jump in, &lt;a href=&#34;https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/&#34; rel=&#34;nofollow&#34;&gt;coach through objections&lt;/a&gt;, and close deals yourself.&lt;/p&gt;&lt;p&gt;What feels like instinct is actually a method you developed through hundreds of conversations. The problem isn’t that your team lacks talent, but that your approach has never been translated into something they can use without you standing next to them.&lt;/p&gt;&lt;p&gt;As long as that stays true, scale will remain out of reach.&lt;/p&gt;&lt;h2&gt;Turning Intuition Into a Usable Process&lt;/h2&gt;&lt;p&gt;The hardest shift for founder-led teams is codifying what the founder does without thinking.&lt;/p&gt;&lt;p&gt;You know which deals are worth pursuing. You know when to apply pressure and when to step back. You know how to redirect a conversation when resistance shows up. That knowledge is pattern recognition built over time, and it can be used to create a process.&lt;/p&gt;&lt;p&gt;Start by defining how deals actually move through your pipeline. Not a generic framework pulled from a template, but the real stages your customers pass through, with clear criteria for each transition. What has to be true before a lead is qualified? What information must be present before a proposal goes out?&lt;/p&gt;&lt;p&gt;Then look at discovery. What questions do you ask every time? What do you listen for before positioning your solution? Which objections show up consistently, and how do you respond when they do?&lt;/p&gt;&lt;p&gt;The goal is to document the structure beneath the conversations so that someone else can navigate the same terrain with confidence.&lt;/p&gt;&lt;h2&gt;Why Your CRM Is Not Pulling Its Weight&lt;/h2&gt;&lt;p&gt;Most founder-led teams have a CRM, but they only use it to track contacts and deal size.&lt;/p&gt;&lt;p&gt;However, a functioning, high-performing sales system treats the &lt;a href=&#34;https://salesgravy.com/a-company-is-only-as-srong-as-their-crm-management/&#34; rel=&#34;nofollow&#34;&gt;CRM as a learning tool&lt;/a&gt;. That means capturing more than surface-level data. It means recording what buyers actually say, why deals move forward, where they stall, and who influences the decision.&lt;/p&gt;&lt;p&gt;When that information is tracked consistently, patterns become visible. You see which prospects convert fastest, which objections actually kill deals, and where momentum typically breaks down.&lt;/p&gt;&lt;p&gt;That insight does more than improve forecasting. It gives you a concrete way to train new reps based on real deals you have closed, not abstract theory.&lt;/p&gt;&lt;h2&gt;Three Steps to Build a Sales Engine That Does Not Depend on You&lt;/h2&gt;&lt;p&gt;The objective isn’t to remove yourself from sales completely. It’s to make your involvement a choice rather than a requirement.&lt;/p&gt;&lt;h3&gt;Step 1: Define Clear Qualification Criteria&lt;/h3&gt;&lt;p&gt;Your team needs to know which leads are worth pursuing and which ones are a waste of time. If you’re constantly redirecting their focus, you haven’t defined “good fit” clearly enough. Get specific—industry, company size, buying triggers, decision-making structure. &lt;/p&gt;&lt;h3&gt;Step 2: Create Documented Playbooks&lt;/h3&gt;&lt;p&gt;How do you handle discovery? What’s your approach to proposals? How do you navigate the closing process? Your team needs a framework they can adapt. Think decision trees, not scripts. “If they say X, then ask Y. If they push back on Z, here’s how to reframe it.”&lt;/p&gt;&lt;h3&gt;Step 3: Transfer Client Relationships&lt;/h3&gt;&lt;p&gt;If every major client relationship is tied to you personally, your business is fragile. Start introducing your team into those relationships now. Bring them to calls. Have them lead the follow-up. Shift trust from you as an individual to your company as a whole.&lt;/p&gt;&lt;h2&gt;What This Looks Like in Practice&lt;/h2&gt;&lt;p&gt;Record your next three sales conversations, with the customer’s permission. Review them carefully. Note the questions you asked, when you asked them, and how you responded to resistance. Identify what made you confident that the opportunity was real.&lt;/p&gt;&lt;p&gt;Turn those insights into a simple framework &lt;a href=&#34;https://www.salesgravy.university/courses/sales-management&#34; rel=&#34;nofollow&#34;&gt;your team can follow&lt;/a&gt;. Have them use it. Watch where it works and where it breaks. Refine based on what you see.&lt;/p&gt;&lt;p&gt;Done consistently, this process creates a system new hires can step into within months. It won’t make them identical to you, but it will make them effective without constant rescue.&lt;/p&gt;&lt;h2&gt;The Real Test&lt;/h2&gt;&lt;p&gt;You will know your found-led sales team has scaled when you can step away for two weeks without monitoring email, chat messages, or “quick calls” with prospects.&lt;/p&gt;&lt;p&gt;And when you come back, the pipeline has moved forward.&lt;/p&gt;&lt;p&gt;If that thought terrifies you, you don’t have a sales team. You have an expensive support staff for your one-person operation.&lt;/p&gt;&lt;p&gt;Building a sales operation that runs without you isn’t about making yourself irrelevant. It’s about making your business transferable and scalable, whether you’re planning an exit in three years or just trying to grow past your own capacity right now.&lt;/p&gt;&lt;p&gt;Because at some point, your ability to personally close deals stops being your greatest asset and starts being your biggest bottleneck.&lt;/p&gt;&lt;p&gt;The question is whether you’ll recognize that point before it costs you the next stage of growth.&lt;/p&gt;&lt;p&gt;If you want to start turning founder intuition into a repeatable sales system, &lt;a href=&#34;http://salesgravy.com/small-business-guide-sales-training&#34; rel=&#34;nofollow&#34;&gt;download our free Small Business Guide to Sales Training.&lt;/a&gt; It walks through the frameworks that help teams scale without depending on a single closer.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-founder-led-sales-teams-struggle-to-scale/</link>
                <pubDate>Thu, 29 Jan 2026 17:04:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/9e0693b2-6a39-4242-aee7-b7280947fda8__chris_spratling_sales_gravy_podcast_cover__1_.jpg"/>
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                <itunes:title>Jeb Blount’s 3 Non-Negotiables for Modern Sales Success (Ask Jeb)</itunes:title>
                <title>Jeb Blount’s 3 Non-Negotiables for Modern Sales Success (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll change how you think about this profession forever: What&amp;#8217;s the one moment that reveals you&amp;#8217;re built for sales success?&lt;/p&gt;
&lt;p&gt;For most people, that moment never comes. They stumble into sales, struggle with the stereotypes, and either quit or spend their entire career fighting against what they think selling is supposed to be.&lt;/p&gt;
&lt;p&gt;But for those of us who get it, there&amp;#8217;s a moment of clarity so powerful it changes everything. Mine happened in high school when I was chasing a girl and ended up on the yearbook staff. Thirty days later, I handed over $3,800 in checks while everyone else struggled to hit their $300 quota.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-sales-crack-moment&#34;&gt;The Sales Crack Moment&lt;/h2&gt;
&lt;p&gt;When Mr. Hall at Hall&amp;#8217;s Hardware Store wrote me that first check for a yearbook ad after I had done little more than ask outright for the money, something clicked. This wasn&amp;#8217;t complicated. Walk in, shake hands, present value, and people give you money.&lt;/p&gt;
&lt;p&gt;While my classmates were paralyzed by the same stereotypes you hear today (&amp;#8220;I&amp;#8217;m not a salesperson&amp;#8221;), I was out there having conversations. That&amp;#8217;s all &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;prospecting&lt;/a&gt; really is. Talking to people.&lt;/p&gt;
&lt;p&gt;The gasp in that room when I revealed my numbers? That was better than the money. That was the competitive fire igniting. That was me realizing I could outwork, outsell, and out-earn anyone if I just committed to the process.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=J7dOBVvYHCs
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-discipline-problem-most-sellers-miss&#34;&gt;The Discipline Problem Most Sellers Miss&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what nobody tells you about sales success: It&amp;#8217;s not about talent. It&amp;#8217;s not about charisma. It&amp;#8217;s about the ruthless execution of proven processes.&lt;/p&gt;
&lt;p&gt;By the time I was 21 or 22, I was making $300,000 in the early nineties. That&amp;#8217;s equivalent to making close to a million today. Not because I was special, but because I understood something fundamental that most people never figure out: The more people you talk with, the more you sell.&lt;/p&gt;
&lt;p&gt;And here&amp;#8217;s the beautiful part. There are lots of people to go talk with. The pipeline never runs dry if you&amp;#8217;re willing to fill it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-three-non-negotiables-for-modern-sellers&#34;&gt;The Three Non-Negotiables for Modern Sellers&lt;/h2&gt;
&lt;p&gt;The future of selling is blending. Not choosing between video and phone and in-person. Blending all of them based on one critical question: What communication channel gives me the highest probability of capturing my desired outcome at the lowest cost of time, energy, and money?&lt;/p&gt;
&lt;p&gt;When I started selling, we had two channels. Maybe three if you count snail mail. Phone and in-person. That&amp;#8217;s it. Today? You&amp;#8217;ve got a dozen ways to connect. WhatsApp lets you text, call, and video chat almost instantly. The options are endless.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s where Gen Z sellers (and honestly, every generation) screw this up: They get single-siloed.&lt;/p&gt;
&lt;p&gt;&amp;#8220;I&amp;#8217;m only good at email.&amp;#8221;&lt;br /&gt;&amp;#8220;I only do video calls.&amp;#8221;&lt;br /&gt;&amp;#8220;I hate the phone.&amp;#8221;&lt;/p&gt;
&lt;p&gt;That mindset is killing your income potential. You need to be good at everything. Master every channel. Because the channel doesn&amp;#8217;t matter. The outcome does.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-synchronous-beats-asynchronous-every-single-time&#34;&gt;Synchronous Beats Asynchronous Every Single Time&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the second non-negotiable to sales success: Stop hiding behind asynchronous communication.&lt;/p&gt;
&lt;p&gt;We do deals in a synchronous world. Real-time conversations. Phone calls. Video meetings. Face-to-face interactions. If you think you can close business through email threads and text messages, you&amp;#8217;re delusional.&lt;/p&gt;
&lt;p&gt;Why? Because robots can write better emails than you can. AI can craft more persuasive text messages. But &lt;a href=&#34;https://salesgravy.com/the-sales-skills-that-matter-most-when-ai-handles-everything-else/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales is the ultimate human career&lt;/a&gt; in the age of AI precisely because of the human connection required in synchronous conversations.&lt;/p&gt;
&lt;p&gt;Lead with phone calls. Get face-to-face when the deal size justifies it. Use video when it makes sense. But always, always prioritize real-time conversations over digital hide-and-seek.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-ask-questions-and-actually-listen&#34;&gt;Ask Questions and Actually Listen&lt;/h2&gt;
&lt;p&gt;The third non-negotiable is mastering the art of asking great questions and listening to the answers.&lt;/p&gt;
&lt;p&gt;People make five decisions before they buy from you: Do I like you? Do you listen to me? Do you make me feel important? Do you get me and my problems? Do I trust and believe you?&lt;/p&gt;
&lt;p&gt;Notice what&amp;#8217;s not on that list? Your product features. Your company&amp;#8217;s awards. Your clever sales pitch.&lt;/p&gt;
&lt;p&gt;They&amp;#8217;re evaluating you. Your ability to connect. Your capacity to understand. Your commitment to making them feel important.&lt;/p&gt;
&lt;p&gt;And the only way to get five affirmative answers to those questions is through synchronous conversations where you ask intelligent questions and actually listen to what they&amp;#8217;re telling you.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-make-it-rain-principle&#34;&gt;The Make It Rain Principle&lt;/h2&gt;
&lt;p&gt;When Mr. Rouse made me editor of the yearbook after I brought in $3,800, I learned something that shaped my entire career: When you can make it rain, you can get anything you want.&lt;/p&gt;
&lt;p&gt;That principle holds true whether you&amp;#8217;re selling yearbook ads in high school or enterprise software to Fortune 500 companies. Revenue solves problems. Performance opens doors. Results create opportunities.&lt;/p&gt;
&lt;p&gt;Most people in sales stumble into it. They took the job because it was available. They stick with it because the money&amp;#8217;s decent. But they never commit to mastering the craft.&lt;/p&gt;
&lt;p&gt;The question isn&amp;#8217;t whether sales chooses you. The question is whether you choose sales. Whether you commit to being good at every communication channel. Whether you prioritize synchronous conversations over digital convenience. Whether you master the art of asking questions and listening.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://youtu.be/8KeF3Xt7p1E&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Those fundamentals&lt;/a&gt; never change. The technology evolves. The channels multiply. But the core truth remains: Talk to more people, in real time, with genuine curiosity about their problems, and you&amp;#8217;ll make more money than you ever thought possible.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you achieve sales success. That&amp;#8217;s how you go from yearbook ads to seven figures. That&amp;#8217;s how you make it rain.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Want to master the fundamentals of prospecting and build your own rocket ship career? Join us at &lt;a href=&#34;https://salesgravy.com/live&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy LIVE: Fanatical Prospecting Bootcamp&lt;/a&gt;. Two days of intensive training where you&amp;#8217;ll learn the exact systems and processes that turn ordinary sellers into top performers.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll change how you think about this profession forever: What’s the one moment that reveals you’re built for sales success?</p>
<p>For most people, that moment never comes. They stumble into sales, struggle with the stereotypes, and either quit or spend their entire career fighting against what they think selling is supposed to be.</p>
<p>But for those of us who get it, there’s a moment of clarity so powerful it changes everything. Mine happened in high school when I was chasing a girl and ended up on the yearbook staff. Thirty days later, I handed over $3,800 in checks while everyone else struggled to hit their $300 quota.</p>
<h2 id="h-the-sales-crack-moment">The Sales Crack Moment</h2>
<p>When Mr. Hall at Hall’s Hardware Store wrote me that first check for a yearbook ad after I had done little more than ask outright for the money, something clicked. This wasn’t complicated. Walk in, shake hands, present value, and people give you money.</p>
<p>While my classmates were paralyzed by the same stereotypes you hear today (“I’m not a salesperson”), I was out there having conversations. That’s all <a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">prospecting</a> really is. Talking to people.</p>
<p>The gasp in that room when I revealed my numbers? That was better than the money. That was the competitive fire igniting. That was me realizing I could outwork, outsell, and out-earn anyone if I just committed to the process.</p>
<figure>
<div>
https://www.youtube.com/watch?v=J7dOBVvYHCs
</div>
</figure>
<h2 id="h-the-discipline-problem-most-sellers-miss">The Discipline Problem Most Sellers Miss</h2>
<p>Here’s what nobody tells you about sales success: It’s not about talent. It’s not about charisma. It’s about the ruthless execution of proven processes.</p>
<p>By the time I was 21 or 22, I was making $300,000 in the early nineties. That’s equivalent to making close to a million today. Not because I was special, but because I understood something fundamental that most people never figure out: The more people you talk with, the more you sell.</p>
<p>And here’s the beautiful part. There are lots of people to go talk with. The pipeline never runs dry if you’re willing to fill it.</p>
<h2 id="h-the-three-non-negotiables-for-modern-sellers">The Three Non-Negotiables for Modern Sellers</h2>
<p>The future of selling is blending. Not choosing between video and phone and in-person. Blending all of them based on one critical question: What communication channel gives me the highest probability of capturing my desired outcome at the lowest cost of time, energy, and money?</p>
<p>When I started selling, we had two channels. Maybe three if you count snail mail. Phone and in-person. That’s it. Today? You’ve got a dozen ways to connect. WhatsApp lets you text, call, and video chat almost instantly. The options are endless.</p>
<p>But here’s where Gen Z sellers (and honestly, every generation) screw this up: They get single-siloed.</p>
<p>“I’m only good at email.”<br/>“I only do video calls.”<br/>“I hate the phone.”</p>
<p>That mindset is killing your income potential. You need to be good at everything. Master every channel. Because the channel doesn’t matter. The outcome does.</p>
<h2 id="h-synchronous-beats-asynchronous-every-single-time">Synchronous Beats Asynchronous Every Single Time</h2>
<p>Here’s the second non-negotiable to sales success: Stop hiding behind asynchronous communication.</p>
<p>We do deals in a synchronous world. Real-time conversations. Phone calls. Video meetings. Face-to-face interactions. If you think you can close business through email threads and text messages, you’re delusional.</p>
<p>Why? Because robots can write better emails than you can. AI can craft more persuasive text messages. But <a href="https://salesgravy.com/the-sales-skills-that-matter-most-when-ai-handles-everything-else/" rel="nofollow">sales is the ultimate human career</a> in the age of AI precisely because of the human connection required in synchronous conversations.</p>
<p>Lead with phone calls. Get face-to-face when the deal size justifies it. Use video when it makes sense. But always, always prioritize real-time conversations over digital hide-and-seek.</p>
<h2 id="h-ask-questions-and-actually-listen">Ask Questions and Actually Listen</h2>
<p>The third non-negotiable is mastering the art of asking great questions and listening to the answers.</p>
<p>People make five decisions before they buy from you: Do I like you? Do you listen to me? Do you make me feel important? Do you get me and my problems? Do I trust and believe you?</p>
<p>Notice what’s not on that list? Your product features. Your company’s awards. Your clever sales pitch.</p>
<p>They’re evaluating you. Your ability to connect. Your capacity to understand. Your commitment to making them feel important.</p>
<p>And the only way to get five affirmative answers to those questions is through synchronous conversations where you ask intelligent questions and actually listen to what they’re telling you.</p>
<h2 id="h-the-make-it-rain-principle">The Make It Rain Principle</h2>
<p>When Mr. Rouse made me editor of the yearbook after I brought in $3,800, I learned something that shaped my entire career: When you can make it rain, you can get anything you want.</p>
<p>That principle holds true whether you’re selling yearbook ads in high school or enterprise software to Fortune 500 companies. Revenue solves problems. Performance opens doors. Results create opportunities.</p>
<p>Most people in sales stumble into it. They took the job because it was available. They stick with it because the money’s decent. But they never commit to mastering the craft.</p>
<p>The question isn’t whether sales chooses you. The question is whether you choose sales. Whether you commit to being good at every communication channel. Whether you prioritize synchronous conversations over digital convenience. Whether you master the art of asking questions and listening.</p>
<p><a href="https://youtu.be/8KeF3Xt7p1E" rel="nofollow">Those fundamentals</a> never change. The technology evolves. The channels multiply. But the core truth remains: Talk to more people, in real time, with genuine curiosity about their problems, and you’ll make more money than you ever thought possible.</p>
<p>That’s how you achieve sales success. That’s how you go from yearbook ads to seven figures. That’s how you make it rain.</p>
<div></div>
<hr/>
<div></div>
<p>Want to master the fundamentals of prospecting and build your own rocket ship career? Join us at <a href="https://salesgravy.com/live" rel="nofollow">Sales Gravy LIVE: Fanatical Prospecting Bootcamp</a>. Two days of intensive training where you’ll learn the exact systems and processes that turn ordinary sellers into top performers.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll change how you think about this profession forever: What’s the one moment that reveals you’re built for sales success?&lt;/p&gt;
&lt;p&gt;For most people, that moment never comes. They stumble into sales, struggle with the stereotypes, and either quit or spend their entire career fighting against what they think selling is supposed to be.&lt;/p&gt;
&lt;p&gt;But for those of us who get it, there’s a moment of clarity so powerful it changes everything. Mine happened in high school when I was chasing a girl and ended up on the yearbook staff. Thirty days later, I handed over $3,800 in checks while everyone else struggled to hit their $300 quota.&lt;/p&gt;
&lt;h2 id=&#34;h-the-sales-crack-moment&#34;&gt;The Sales Crack Moment&lt;/h2&gt;
&lt;p&gt;When Mr. Hall at Hall’s Hardware Store wrote me that first check for a yearbook ad after I had done little more than ask outright for the money, something clicked. This wasn’t complicated. Walk in, shake hands, present value, and people give you money.&lt;/p&gt;
&lt;p&gt;While my classmates were paralyzed by the same stereotypes you hear today (“I’m not a salesperson”), I was out there having conversations. That’s all &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;prospecting&lt;/a&gt; really is. Talking to people.&lt;/p&gt;
&lt;p&gt;The gasp in that room when I revealed my numbers? That was better than the money. That was the competitive fire igniting. That was me realizing I could outwork, outsell, and out-earn anyone if I just committed to the process.&lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=J7dOBVvYHCs
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-the-discipline-problem-most-sellers-miss&#34;&gt;The Discipline Problem Most Sellers Miss&lt;/h2&gt;
&lt;p&gt;Here’s what nobody tells you about sales success: It’s not about talent. It’s not about charisma. It’s about the ruthless execution of proven processes.&lt;/p&gt;
&lt;p&gt;By the time I was 21 or 22, I was making $300,000 in the early nineties. That’s equivalent to making close to a million today. Not because I was special, but because I understood something fundamental that most people never figure out: The more people you talk with, the more you sell.&lt;/p&gt;
&lt;p&gt;And here’s the beautiful part. There are lots of people to go talk with. The pipeline never runs dry if you’re willing to fill it.&lt;/p&gt;
&lt;h2 id=&#34;h-the-three-non-negotiables-for-modern-sellers&#34;&gt;The Three Non-Negotiables for Modern Sellers&lt;/h2&gt;
&lt;p&gt;The future of selling is blending. Not choosing between video and phone and in-person. Blending all of them based on one critical question: What communication channel gives me the highest probability of capturing my desired outcome at the lowest cost of time, energy, and money?&lt;/p&gt;
&lt;p&gt;When I started selling, we had two channels. Maybe three if you count snail mail. Phone and in-person. That’s it. Today? You’ve got a dozen ways to connect. WhatsApp lets you text, call, and video chat almost instantly. The options are endless.&lt;/p&gt;
&lt;p&gt;But here’s where Gen Z sellers (and honestly, every generation) screw this up: They get single-siloed.&lt;/p&gt;
&lt;p&gt;“I’m only good at email.”&lt;br/&gt;“I only do video calls.”&lt;br/&gt;“I hate the phone.”&lt;/p&gt;
&lt;p&gt;That mindset is killing your income potential. You need to be good at everything. Master every channel. Because the channel doesn’t matter. The outcome does.&lt;/p&gt;
&lt;h2 id=&#34;h-synchronous-beats-asynchronous-every-single-time&#34;&gt;Synchronous Beats Asynchronous Every Single Time&lt;/h2&gt;
&lt;p&gt;Here’s the second non-negotiable to sales success: Stop hiding behind asynchronous communication.&lt;/p&gt;
&lt;p&gt;We do deals in a synchronous world. Real-time conversations. Phone calls. Video meetings. Face-to-face interactions. If you think you can close business through email threads and text messages, you’re delusional.&lt;/p&gt;
&lt;p&gt;Why? Because robots can write better emails than you can. AI can craft more persuasive text messages. But &lt;a href=&#34;https://salesgravy.com/the-sales-skills-that-matter-most-when-ai-handles-everything-else/&#34; rel=&#34;nofollow&#34;&gt;sales is the ultimate human career&lt;/a&gt; in the age of AI precisely because of the human connection required in synchronous conversations.&lt;/p&gt;
&lt;p&gt;Lead with phone calls. Get face-to-face when the deal size justifies it. Use video when it makes sense. But always, always prioritize real-time conversations over digital hide-and-seek.&lt;/p&gt;
&lt;h2 id=&#34;h-ask-questions-and-actually-listen&#34;&gt;Ask Questions and Actually Listen&lt;/h2&gt;
&lt;p&gt;The third non-negotiable is mastering the art of asking great questions and listening to the answers.&lt;/p&gt;
&lt;p&gt;People make five decisions before they buy from you: Do I like you? Do you listen to me? Do you make me feel important? Do you get me and my problems? Do I trust and believe you?&lt;/p&gt;
&lt;p&gt;Notice what’s not on that list? Your product features. Your company’s awards. Your clever sales pitch.&lt;/p&gt;
&lt;p&gt;They’re evaluating you. Your ability to connect. Your capacity to understand. Your commitment to making them feel important.&lt;/p&gt;
&lt;p&gt;And the only way to get five affirmative answers to those questions is through synchronous conversations where you ask intelligent questions and actually listen to what they’re telling you.&lt;/p&gt;
&lt;h2 id=&#34;h-the-make-it-rain-principle&#34;&gt;The Make It Rain Principle&lt;/h2&gt;
&lt;p&gt;When Mr. Rouse made me editor of the yearbook after I brought in $3,800, I learned something that shaped my entire career: When you can make it rain, you can get anything you want.&lt;/p&gt;
&lt;p&gt;That principle holds true whether you’re selling yearbook ads in high school or enterprise software to Fortune 500 companies. Revenue solves problems. Performance opens doors. Results create opportunities.&lt;/p&gt;
&lt;p&gt;Most people in sales stumble into it. They took the job because it was available. They stick with it because the money’s decent. But they never commit to mastering the craft.&lt;/p&gt;
&lt;p&gt;The question isn’t whether sales chooses you. The question is whether you choose sales. Whether you commit to being good at every communication channel. Whether you prioritize synchronous conversations over digital convenience. Whether you master the art of asking questions and listening.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://youtu.be/8KeF3Xt7p1E&#34; rel=&#34;nofollow&#34;&gt;Those fundamentals&lt;/a&gt; never change. The technology evolves. The channels multiply. But the core truth remains: Talk to more people, in real time, with genuine curiosity about their problems, and you’ll make more money than you ever thought possible.&lt;/p&gt;
&lt;p&gt;That’s how you achieve sales success. That’s how you go from yearbook ads to seven figures. That’s how you make it rain.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;Want to master the fundamentals of prospecting and build your own rocket ship career? Join us at &lt;a href=&#34;https://salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy LIVE: Fanatical Prospecting Bootcamp&lt;/a&gt;. Two days of intensive training where you’ll learn the exact systems and processes that turn ordinary sellers into top performers.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/jeb-blounts-3-non-negotiables-for-modern-sales-success-ask-jeb/</link>
                <pubDate>Tue, 27 Jan 2026 16:32:00 &#43;0000</pubDate>
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                <itunes:title>What Skateboarders Can Teach Salespeople About Mastering New Skills (Money Monday)</itunes:title>
                <title>What Skateboarders Can Teach Salespeople About Mastering New Skills (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;I’m not sure if you noticed this, but there is a massive gap between what salespeople and leaders know and what they actually do.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ve written 18 books and trained hundreds of thousands of salespeople. I can&amp;#8217;t tell you how many times someone comes up to me and says, &amp;#8220;Jeb, I read &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt;. Great book. But that stuff doesn&amp;#8217;t work for me.&amp;#8221; Or they&amp;#8217;ll say, &amp;#8220;I tried that objection handling technique you taught, but it didn&amp;#8217;t work, so I went back to what I was doing before.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what they don’t understand: The problem isn&amp;#8217;t the technique. The problem is that they gave up too soon. The brutal truth is that most people fail to implement what they learn.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-skate-park-lesson&#34;&gt;The Skate Park Lesson&lt;/h2&gt;
&lt;p&gt;A couple of weeks ago, I was traveling for business, working with one of my clients’ sales teams. One afternoon, I decided I needed some exercise, so I went for a walk. Along the way, I came across a skate park where kids were riding their skateboards and doing tricks.&lt;/p&gt;
&lt;p&gt;There was a bench nearby, so I sat down to watch for a while.&lt;/p&gt;
&lt;p&gt;Close to me was a group of young guys, probably 13 or 14 years old. They were huddled around a phone watching a YouTube video of someone doing a particular trick on their skateboard. They watched it, talked about it, and then one of them threw his skateboard down and attempted the trick.&lt;/p&gt;
&lt;p&gt;He immediately fell off and failed.&lt;/p&gt;
&lt;p&gt;The next kid tried, and he failed.&lt;/p&gt;
&lt;p&gt;Then the next one and the next one. All of them failed to do the trick.&amp;#160;&lt;/p&gt;
&lt;p&gt;So what did they do? They went back and watched the YouTube video again. Then they threw down their boards and crashed and burned, but this time, slightly less dramatically than the first time.&lt;/p&gt;
&lt;p&gt;They repeated this process over and over. Watch the video. Try the trick. Fail. Watch again. Try again. Fail a little less badly. Until finally, one of them nailed it.&lt;/p&gt;
&lt;p&gt;When he landed the trick, they all erupted. Clapping, fist pumping, and cheering. And once one kid got it, the rest of them started getting it too. They practiced until they had the trick nailed down, then went back to YouTube to find another trick to learn.&lt;/p&gt;
&lt;p&gt;At that point, I got up and headed back to my hotel. But as I was walking, I couldn&amp;#8217;t stop thinking about what I&amp;#8217;d just witnessed.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-too-often-we-give-up-too-soon&#34;&gt;Too Often, We Give Up too Soon&lt;/h2&gt;
&lt;p&gt;How often do we do the exact opposite in business and sales? We read a book, watch a video, listen to a &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;podcast&lt;/a&gt;. We hear about a technique or concept that sounds really good. And we think, &amp;#8220;Yeah, I&amp;#8217;m going to try that.&amp;#8221;&lt;/p&gt;
&lt;p&gt;So we give it one shot. Maybe two if we&amp;#8217;re feeling ambitious. And when it doesn&amp;#8217;t work perfectly the first time, we say, &amp;#8220;Well, this doesn&amp;#8217;t work for me,&amp;#8221; and we give up and never try it again.&lt;/p&gt;
&lt;p&gt;Or worse, we read the book, feel really good about the concept, then put the book down and never even attempt it at all because we’ve already convinced ourselves it wouldn&amp;#8217;t work for us before we even tried.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the thing: Those kids at the skate park didn&amp;#8217;t look at that trick and say, &amp;#8220;This looks hard, it probably won&amp;#8217;t work for me.&amp;#8221; They looked at it and said, &amp;#8220;We&amp;#8217;re going to figure this out.&amp;#8221; They understood something that most adults have forgotten: &lt;em&gt;Just because you read about something or see someone else do it, doesn&amp;#8217;t mean you&amp;#8217;re going to master it on the first try.&lt;/em&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-homemade-yogurt-failure-paradigm&#34;&gt;The Homemade Yogurt Failure Paradigm &lt;/h2&gt;
&lt;p&gt;As I was walking back from the skate park, this lesson reminded me of something that had happened to me over the holidays.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;d seen something in my news feed about making homemade yogurt. It looked interesting, so I bought some milk, studied the recipe, and made an attempt.&lt;/p&gt;
&lt;p&gt;And I failed. My concoction didn&amp;#8217;t turn into yogurt at all. My immediate reaction was, &amp;#8220;Well, this isn&amp;#8217;t going to work; it must be a bad recipe.&amp;#8221; I gave up after one failed attempt.&lt;/p&gt;
&lt;p&gt;But after watching those kids at the skatepark, I realized the giving-up-too-soon trap I’d fallen into. So when I got home from my trip, I went back, reread the recipe, walked back through my steps to figure out what went wrong, and tried again. This time it worked, and I actually made yogurt.&lt;/p&gt;
&lt;p&gt;The recipe wasn&amp;#8217;t the problem. My execution was the problem. And I only figured that out by trying again.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-human-overconfidence-fallacy&#34;&gt;The Human Overconfidence Fallacy &lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the lesson: We are all susceptible to this human fallacy of believing that we can read something, watch something, or hear something once and then immediately do it perfectly.&lt;/p&gt;
&lt;p&gt;When it doesn&amp;#8217;t work the first time (or even the second time), we conclude that the technique is flawed, or it won’t work for us, or our situation is unique and different.&lt;/p&gt;
&lt;p&gt;But the truth is, we gave up too soon, before we gave the technique a fair shot. That&amp;#8217;s just being human. We&amp;#8217;re wired for overconfidence, instant gratification, and immediate results. When we don&amp;#8217;t get them, we move on.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-this-matters-in-sales&#34;&gt;Why This Matters in Sales &lt;/h2&gt;
&lt;p&gt;Let me bring this back to sales, because this pattern will absolutely kill your results.&lt;/p&gt;
&lt;p&gt;You read a book on prospecting, learn a new cold calling technique, watch a sales training video on &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;objection handling&lt;/a&gt;, or attend a conference or training and learn new ideas.&lt;/p&gt;
&lt;p&gt;Then you try it. Maybe it feels awkward, or the prospect reacts differently than you expected. Maybe you stumble over the words, or you get shut down and rejected. So you conclude it doesn&amp;#8217;t work, and you go back to what you were doing before, &lt;em&gt;which, by the way, wasn&amp;#8217;t working either&lt;/em&gt;. That&amp;#8217;s why you were looking for something new in the first place.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what you&amp;#8217;re missing: Sales is and always has been a numbers game. Statistics and the law of averages matter. Even the best techniques don&amp;#8217;t work 100% of the time. You have to use them enough times to see the patterns and to understand what&amp;#8217;s working and what needs adjustment.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-iteration-process&#34;&gt;The Iteration Process&lt;/h2&gt;
&lt;p&gt;Those kids at the skate park weren&amp;#8217;t just repeating the same failed attempt over and over. They were iterating.&lt;/p&gt;
&lt;p&gt;They&amp;#8217;d try the trick, fail, and then make a small adjustment. They&amp;#8217;d watch the video again, notice something they missed the first time, and then talk to each other about what went wrong and what to try differently.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the process: Try, fail, learn, adjust, try again.&lt;/p&gt;
&lt;p&gt;But most people skip the &amp;#8220;learn and adjust&amp;#8221; part. They just try, fail, and quit.&lt;/p&gt;
&lt;p&gt;Let me give you a sales example. Say you&amp;#8217;re trying a new prospecting email template. You send it to ten prospects and get no responses. The try-fail-quit people conclude the template doesn&amp;#8217;t work. But a try-fail-learn-adjust-try again high performer would ask:&amp;#160;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Did I send it to the right prospects? &lt;/li&gt;
&lt;li&gt;Was my subject line compelling? &lt;/li&gt;
&lt;li&gt;Was the timing right? &lt;/li&gt;
&lt;li&gt;Did my call to action make sense? &lt;/li&gt;
&lt;li&gt;Should I test a different version?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;They&amp;#8217;d iterate and test different variables until they figured out what worked. That&amp;#8217;s what separates top performers from everyone else. They &lt;a href=&#34;https://salesgravy.com/failure-is-not-a-tattoo-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;don&amp;#8217;t give up&lt;/a&gt; after one attempt. Instead, they iterate until they succeed.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-success-leaves-clues-principle&#34;&gt;The Success Leaves Clues Principle&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s something else those kids understood: If someone else is doing something successfully, that means it&amp;#8217;s possible.&lt;/p&gt;
&lt;p&gt;When they watched that YouTube video, they didn&amp;#8217;t say, &amp;#8220;Well, that guy is just naturally talented.&amp;#8221; They said, &amp;#8220;If he can do it, we can figure out how to do it too.&amp;#8221;&lt;/p&gt;
&lt;p&gt;This is the &amp;#8220;success leaves clues&amp;#8221; principle. If someone else is making something work, that&amp;#8217;s proof it can work. Your job is to master their patterns and &lt;em&gt;believe&lt;/em&gt; that you can make it work too.&lt;/p&gt;
&lt;p&gt;When you read a book like &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt;, and you see examples of people who built massive pipelines using these techniques, that&amp;#8217;s not fiction. Those are real people who learned how to execute these strategies.&lt;/p&gt;
&lt;p&gt;When you watch a training video and see someone handle an objection smoothly, that&amp;#8217;s not magic. It is someone who &lt;a href=&#34;https://salesgravy.com/kristie-jones-secret-weapon-for-sales-success/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;practiced&lt;/a&gt; that response dozens or hundreds of times until it became natural.&lt;/p&gt;
&lt;p&gt;The clues and evidence are there. The only question is: &lt;em&gt;Are you willing to put in the practice and endure the failures until you get there yourself?&lt;/em&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-practice-paradox&#34;&gt;The Practice Paradox&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the paradox that trips people up: The techniques that work best often feel the most awkward at first. That&amp;#8217;s because they&amp;#8217;re different from what you&amp;#8217;ve been doing, and anything different feels &lt;a href=&#34;https://salesgravy.com/why-sales-professionals-fail-at-new-years-fitness-goals-and-how-to-actually-succeed/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;uncomfortable&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;For example, when I teach salespeople to slow down and use silence in negotiations, they hate it. It feels unnatural. They want to fill the silence with words. But the ones who push through that discomfort and practice using silence close bigger deals at better margins.&lt;/p&gt;
&lt;p&gt;When I teach salespeople to ask for referrals using a specific framework, they feel like they&amp;#8217;re being pushy or scripted. But the ones who practice the framework until it becomes conversational generate more referrals than they ever thought possible.&lt;/p&gt;
&lt;p&gt;The discomfort is temporary. The results are permanent. But you have to get through the discomfort in order to get to the results.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-5-keys-to-mastering-new-sales-skills&#34;&gt;5 Keys to Mastering New Sales Skills&lt;/h2&gt;
&lt;p&gt;So, how do you actually implement what you learn? Here&amp;#8217;s what I recommend:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;First&lt;/strong&gt;, commit to practicing any new technique at least twenty times before you decide if it works. Not once. Not twice. Twenty times minimum. That&amp;#8217;s how long it takes to get past the awkwardness and start seeing results.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Second&lt;/strong&gt;, track your results. Don&amp;#8217;t rely on your feelings about whether something is working. Write down what happened each time you tried the technique. Look for patterns and notice what&amp;#8217;s improving.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Third&lt;/strong&gt;, iterate. If something isn&amp;#8217;t working after multiple attempts, don&amp;#8217;t just abandon it. Adjust it. What needs to change? What variable can you test differently?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Fourth&lt;/strong&gt;, find someone who&amp;#8217;s making it work and learn from them. If you&amp;#8217;re struggling with a technique that others are using successfully, reach out to them. Ask questions. Watch how they do it.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Fifth&lt;/strong&gt;, be patient with yourself. You&amp;#8217;re not going to master anything instantly. Give yourself permission to be bad at something new while you&amp;#8217;re trying to master it.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-homework-this-week&#34;&gt;Your Homework this Week&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what I want you to do this week: Pick one technique you learned recently &amp;#8211; from a book, a podcast, a training &amp;#8211; and commit to trying it at least twenty times this week. Track what happens each time. Notice what&amp;#8217;s working and what&amp;#8217;s not, make small adjustments, and keep at it.&lt;/p&gt;
&lt;p&gt;Because here&amp;#8217;s the truth: The techniques work. But you must put in the work before they will work for you.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;p&gt;Those kids at the skate park didn&amp;#8217;t give up after the first fall. They kept going until they nailed the trick. That&amp;#8217;s what separates winners from everyone else. Not talent, luck, or some magical gift. Just the willingness to try, fail, learn, adjust, and try again until you get it right.&lt;/p&gt;
&lt;p&gt;And remember, when it&amp;#8217;s time to go home, make one more call. Because that one more call is one more rep, one more attempt to get better, and one more step toward mastering your craft.&lt;/p&gt;
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&lt;p&gt;One way to become a stronger sales professional and leader is the OutBound Conference. OutBound is the biggest, baddest sales and leadership training conference on the planet. At Outbound, you’ll learn from the world’s top sales and leadership experts and network with other high performers just like you. &lt;strong&gt;To reserve your tickets, go to &lt;/strong&gt;&lt;strong&gt;&lt;a href=&#34;http://outboundconference.com&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;OutboundConference.com&lt;/a&gt;&amp;#160;&lt;/strong&gt;&lt;/p&gt;

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                <description><![CDATA[<p>I’m not sure if you noticed this, but there is a massive gap between what salespeople and leaders know and what they actually do.</p><p>I’ve written 18 books and trained hundreds of thousands of salespeople. I can’t tell you how many times someone comes up to me and says, “Jeb, I read <a href="https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752" rel="nofollow"><em>Fanatical Prospecting</em></a>. Great book. But that stuff doesn’t work for me.” Or they’ll say, “I tried that objection handling technique you taught, but it didn’t work, so I went back to what I was doing before.”</p><p>Here’s what they don’t understand: The problem isn’t the technique. The problem is that they gave up too soon. The brutal truth is that most people fail to implement what they learn. </p><h2>The Skate Park Lesson</h2><p>A couple of weeks ago, I was traveling for business, working with one of my clients’ sales teams. One afternoon, I decided I needed some exercise, so I went for a walk. Along the way, I came across a skate park where kids were riding their skateboards and doing tricks.</p><p>There was a bench nearby, so I sat down to watch for a while.</p><p>Close to me was a group of young guys, probably 13 or 14 years old. They were huddled around a phone watching a YouTube video of someone doing a particular trick on their skateboard. They watched it, talked about it, and then one of them threw his skateboard down and attempted the trick.</p><p>He immediately fell off and failed.</p><p>The next kid tried, and he failed.</p><p>Then the next one and the next one. All of them failed to do the trick. </p><p>So what did they do? They went back and watched the YouTube video again. Then they threw down their boards and crashed and burned, but this time, slightly less dramatically than the first time.</p><p>They repeated this process over and over. Watch the video. Try the trick. Fail. Watch again. Try again. Fail a little less badly. Until finally, one of them nailed it.</p><p>When he landed the trick, they all erupted. Clapping, fist pumping, and cheering. And once one kid got it, the rest of them started getting it too. They practiced until they had the trick nailed down, then went back to YouTube to find another trick to learn.</p><p>At that point, I got up and headed back to my hotel. But as I was walking, I couldn’t stop thinking about what I’d just witnessed.</p><h2>Too Often, We Give Up too Soon</h2><p>How often do we do the exact opposite in business and sales? We read a book, watch a video, listen to a <a href="https://salesgravy.com/podcasts/" rel="nofollow">podcast</a>. We hear about a technique or concept that sounds really good. And we think, “Yeah, I’m going to try that.”</p><p>So we give it one shot. Maybe two if we’re feeling ambitious. And when it doesn’t work perfectly the first time, we say, “Well, this doesn’t work for me,” and we give up and never try it again.</p><p>Or worse, we read the book, feel really good about the concept, then put the book down and never even attempt it at all because we’ve already convinced ourselves it wouldn’t work for us before we even tried.</p><p>But here’s the thing: Those kids at the skate park didn’t look at that trick and say, “This looks hard, it probably won’t work for me.” They looked at it and said, “We’re going to figure this out.” They understood something that most adults have forgotten: <em>Just because you read about something or see someone else do it, doesn’t mean you’re going to master it on the first try.</em></p><h2>The Homemade Yogurt Failure Paradigm </h2><p>As I was walking back from the skate park, this lesson reminded me of something that had happened to me over the holidays.</p><p>I’d seen something in my news feed about making homemade yogurt. It looked interesting, so I bought some milk, studied the recipe, and made an attempt.</p><p>And I failed. My concoction didn’t turn into yogurt at all. My immediate reaction was, “Well, this isn’t going to work; it must be a bad recipe.” I gave up after one failed attempt.</p><p>But after watching those kids at the skatepark, I realized the giving-up-too-soon trap I’d fallen into. So when I got home from my trip, I went back, reread the recipe, walked back through my steps to figure out what went wrong, and tried again. This time it worked, and I actually made yogurt.</p><p>The recipe wasn’t the problem. My execution was the problem. And I only figured that out by trying again.</p><h2>The Human Overconfidence Fallacy </h2><p>Here’s the lesson: We are all susceptible to this human fallacy of believing that we can read something, watch something, or hear something once and then immediately do it perfectly.</p><p>When it doesn’t work the first time (or even the second time), we conclude that the technique is flawed, or it won’t work for us, or our situation is unique and different.</p><p>But the truth is, we gave up too soon, before we gave the technique a fair shot. That’s just being human. We’re wired for overconfidence, instant gratification, and immediate results. When we don’t get them, we move on.</p><h2>Why This Matters in Sales </h2><p>Let me bring this back to sales, because this pattern will absolutely kill your results.</p><p>You read a book on prospecting, learn a new cold calling technique, watch a sales training video on <a href="https://salesgravy.com/podcasts/" rel="nofollow">objection handling</a>, or attend a conference or training and learn new ideas.</p><p>Then you try it. Maybe it feels awkward, or the prospect reacts differently than you expected. Maybe you stumble over the words, or you get shut down and rejected. So you conclude it doesn’t work, and you go back to what you were doing before, <em>which, by the way, wasn’t working either</em>. That’s why you were looking for something new in the first place.</p><p>Here’s what you’re missing: Sales is and always has been a numbers game. Statistics and the law of averages matter. Even the best techniques don’t work 100% of the time. You have to use them enough times to see the patterns and to understand what’s working and what needs adjustment.</p><h2>The Iteration Process</h2><p>Those kids at the skate park weren’t just repeating the same failed attempt over and over. They were iterating.</p><p>They’d try the trick, fail, and then make a small adjustment. They’d watch the video again, notice something they missed the first time, and then talk to each other about what went wrong and what to try differently.</p><p>That’s the process: Try, fail, learn, adjust, try again.</p><p>But most people skip the “learn and adjust” part. They just try, fail, and quit.</p><p>Let me give you a sales example. Say you’re trying a new prospecting email template. You send it to ten prospects and get no responses. The try-fail-quit people conclude the template doesn’t work. But a try-fail-learn-adjust-try again high performer would ask: </p><ul><li>Did I send it to the right prospects? </li><li>Was my subject line compelling? </li><li>Was the timing right? </li><li>Did my call to action make sense? </li><li>Should I test a different version?</li></ul><p>They’d iterate and test different variables until they figured out what worked. That’s what separates top performers from everyone else. They <a href="https://salesgravy.com/failure-is-not-a-tattoo-money-monday/" rel="nofollow">don’t give up</a> after one attempt. Instead, they iterate until they succeed.</p><h2>The Success Leaves Clues Principle</h2><p>Here’s something else those kids understood: If someone else is doing something successfully, that means it’s possible.</p><p>When they watched that YouTube video, they didn’t say, “Well, that guy is just naturally talented.” They said, “If he can do it, we can figure out how to do it too.”</p><p>This is the “success leaves clues” principle. If someone else is making something work, that’s proof it can work. Your job is to master their patterns and <em>believe</em> that you can make it work too.</p><p>When you read a book like <a href="https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752" rel="nofollow"><em>Fanatical Prospecting</em></a>, and you see examples of people who built massive pipelines using these techniques, that’s not fiction. Those are real people who learned how to execute these strategies.</p><p>When you watch a training video and see someone handle an objection smoothly, that’s not magic. It is someone who <a href="https://salesgravy.com/kristie-jones-secret-weapon-for-sales-success/" rel="nofollow">practiced</a> that response dozens or hundreds of times until it became natural.</p><p>The clues and evidence are there. The only question is: <em>Are you willing to put in the practice and endure the failures until you get there yourself?</em></p><h2>The Practice Paradox</h2><p>Here’s the paradox that trips people up: The techniques that work best often feel the most awkward at first. That’s because they’re different from what you’ve been doing, and anything different feels <a href="https://salesgravy.com/why-sales-professionals-fail-at-new-years-fitness-goals-and-how-to-actually-succeed/" rel="nofollow">uncomfortable</a>.</p><p>For example, when I teach salespeople to slow down and use silence in negotiations, they hate it. It feels unnatural. They want to fill the silence with words. But the ones who push through that discomfort and practice using silence close bigger deals at better margins.</p><p>When I teach salespeople to ask for referrals using a specific framework, they feel like they’re being pushy or scripted. But the ones who practice the framework until it becomes conversational generate more referrals than they ever thought possible.</p><p>The discomfort is temporary. The results are permanent. But you have to get through the discomfort in order to get to the results.</p><h2>5 Keys to Mastering New Sales Skills</h2><p>So, how do you actually implement what you learn? Here’s what I recommend:</p><ul><li><strong>First</strong>, commit to practicing any new technique at least twenty times before you decide if it works. Not once. Not twice. Twenty times minimum. That’s how long it takes to get past the awkwardness and start seeing results.</li><li><strong>Second</strong>, track your results. Don’t rely on your feelings about whether something is working. Write down what happened each time you tried the technique. Look for patterns and notice what’s improving.</li><li><strong>Third</strong>, iterate. If something isn’t working after multiple attempts, don’t just abandon it. Adjust it. What needs to change? What variable can you test differently?</li><li><strong>Fourth</strong>, find someone who’s making it work and learn from them. If you’re struggling with a technique that others are using successfully, reach out to them. Ask questions. Watch how they do it.</li><li><strong>Fifth</strong>, be patient with yourself. You’re not going to master anything instantly. Give yourself permission to be bad at something new while you’re trying to master it.</li></ul><h2>Your Homework this Week</h2><p>Here’s what I want you to do this week: Pick one technique you learned recently – from a book, a podcast, a training – and commit to trying it at least twenty times this week. Track what happens each time. Notice what’s working and what’s not, make small adjustments, and keep at it.</p><p>Because here’s the truth: The techniques work. But you must put in the work before they will work for you.  </p><p>Those kids at the skate park didn’t give up after the first fall. They kept going until they nailed the trick. That’s what separates winners from everyone else. Not talent, luck, or some magical gift. Just the willingness to try, fail, learn, adjust, and try again until you get it right.</p><p>And remember, when it’s time to go home, make one more call. Because that one more call is one more rep, one more attempt to get better, and one more step toward mastering your craft.</p><p>One way to become a stronger sales professional and leader is the OutBound Conference. OutBound is the biggest, baddest sales and leadership training conference on the planet. At Outbound, you’ll learn from the world’s top sales and leadership experts and network with other high performers just like you. <strong>To reserve your tickets, go to </strong><a href="http://outboundconference.com" rel="nofollow"><strong>OutboundConference.com</strong></a><strong> </strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;I’m not sure if you noticed this, but there is a massive gap between what salespeople and leaders know and what they actually do.&lt;/p&gt;&lt;p&gt;I’ve written 18 books and trained hundreds of thousands of salespeople. I can’t tell you how many times someone comes up to me and says, “Jeb, I read &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt;. Great book. But that stuff doesn’t work for me.” Or they’ll say, “I tried that objection handling technique you taught, but it didn’t work, so I went back to what I was doing before.”&lt;/p&gt;&lt;p&gt;Here’s what they don’t understand: The problem isn’t the technique. The problem is that they gave up too soon. The brutal truth is that most people fail to implement what they learn. &lt;/p&gt;&lt;h2&gt;The Skate Park Lesson&lt;/h2&gt;&lt;p&gt;A couple of weeks ago, I was traveling for business, working with one of my clients’ sales teams. One afternoon, I decided I needed some exercise, so I went for a walk. Along the way, I came across a skate park where kids were riding their skateboards and doing tricks.&lt;/p&gt;&lt;p&gt;There was a bench nearby, so I sat down to watch for a while.&lt;/p&gt;&lt;p&gt;Close to me was a group of young guys, probably 13 or 14 years old. They were huddled around a phone watching a YouTube video of someone doing a particular trick on their skateboard. They watched it, talked about it, and then one of them threw his skateboard down and attempted the trick.&lt;/p&gt;&lt;p&gt;He immediately fell off and failed.&lt;/p&gt;&lt;p&gt;The next kid tried, and he failed.&lt;/p&gt;&lt;p&gt;Then the next one and the next one. All of them failed to do the trick. &lt;/p&gt;&lt;p&gt;So what did they do? They went back and watched the YouTube video again. Then they threw down their boards and crashed and burned, but this time, slightly less dramatically than the first time.&lt;/p&gt;&lt;p&gt;They repeated this process over and over. Watch the video. Try the trick. Fail. Watch again. Try again. Fail a little less badly. Until finally, one of them nailed it.&lt;/p&gt;&lt;p&gt;When he landed the trick, they all erupted. Clapping, fist pumping, and cheering. And once one kid got it, the rest of them started getting it too. They practiced until they had the trick nailed down, then went back to YouTube to find another trick to learn.&lt;/p&gt;&lt;p&gt;At that point, I got up and headed back to my hotel. But as I was walking, I couldn’t stop thinking about what I’d just witnessed.&lt;/p&gt;&lt;h2&gt;Too Often, We Give Up too Soon&lt;/h2&gt;&lt;p&gt;How often do we do the exact opposite in business and sales? We read a book, watch a video, listen to a &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;podcast&lt;/a&gt;. We hear about a technique or concept that sounds really good. And we think, “Yeah, I’m going to try that.”&lt;/p&gt;&lt;p&gt;So we give it one shot. Maybe two if we’re feeling ambitious. And when it doesn’t work perfectly the first time, we say, “Well, this doesn’t work for me,” and we give up and never try it again.&lt;/p&gt;&lt;p&gt;Or worse, we read the book, feel really good about the concept, then put the book down and never even attempt it at all because we’ve already convinced ourselves it wouldn’t work for us before we even tried.&lt;/p&gt;&lt;p&gt;But here’s the thing: Those kids at the skate park didn’t look at that trick and say, “This looks hard, it probably won’t work for me.” They looked at it and said, “We’re going to figure this out.” They understood something that most adults have forgotten: &lt;em&gt;Just because you read about something or see someone else do it, doesn’t mean you’re going to master it on the first try.&lt;/em&gt;&lt;/p&gt;&lt;h2&gt;The Homemade Yogurt Failure Paradigm &lt;/h2&gt;&lt;p&gt;As I was walking back from the skate park, this lesson reminded me of something that had happened to me over the holidays.&lt;/p&gt;&lt;p&gt;I’d seen something in my news feed about making homemade yogurt. It looked interesting, so I bought some milk, studied the recipe, and made an attempt.&lt;/p&gt;&lt;p&gt;And I failed. My concoction didn’t turn into yogurt at all. My immediate reaction was, “Well, this isn’t going to work; it must be a bad recipe.” I gave up after one failed attempt.&lt;/p&gt;&lt;p&gt;But after watching those kids at the skatepark, I realized the giving-up-too-soon trap I’d fallen into. So when I got home from my trip, I went back, reread the recipe, walked back through my steps to figure out what went wrong, and tried again. This time it worked, and I actually made yogurt.&lt;/p&gt;&lt;p&gt;The recipe wasn’t the problem. My execution was the problem. And I only figured that out by trying again.&lt;/p&gt;&lt;h2&gt;The Human Overconfidence Fallacy &lt;/h2&gt;&lt;p&gt;Here’s the lesson: We are all susceptible to this human fallacy of believing that we can read something, watch something, or hear something once and then immediately do it perfectly.&lt;/p&gt;&lt;p&gt;When it doesn’t work the first time (or even the second time), we conclude that the technique is flawed, or it won’t work for us, or our situation is unique and different.&lt;/p&gt;&lt;p&gt;But the truth is, we gave up too soon, before we gave the technique a fair shot. That’s just being human. We’re wired for overconfidence, instant gratification, and immediate results. When we don’t get them, we move on.&lt;/p&gt;&lt;h2&gt;Why This Matters in Sales &lt;/h2&gt;&lt;p&gt;Let me bring this back to sales, because this pattern will absolutely kill your results.&lt;/p&gt;&lt;p&gt;You read a book on prospecting, learn a new cold calling technique, watch a sales training video on &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;objection handling&lt;/a&gt;, or attend a conference or training and learn new ideas.&lt;/p&gt;&lt;p&gt;Then you try it. Maybe it feels awkward, or the prospect reacts differently than you expected. Maybe you stumble over the words, or you get shut down and rejected. So you conclude it doesn’t work, and you go back to what you were doing before, &lt;em&gt;which, by the way, wasn’t working either&lt;/em&gt;. That’s why you were looking for something new in the first place.&lt;/p&gt;&lt;p&gt;Here’s what you’re missing: Sales is and always has been a numbers game. Statistics and the law of averages matter. Even the best techniques don’t work 100% of the time. You have to use them enough times to see the patterns and to understand what’s working and what needs adjustment.&lt;/p&gt;&lt;h2&gt;The Iteration Process&lt;/h2&gt;&lt;p&gt;Those kids at the skate park weren’t just repeating the same failed attempt over and over. They were iterating.&lt;/p&gt;&lt;p&gt;They’d try the trick, fail, and then make a small adjustment. They’d watch the video again, notice something they missed the first time, and then talk to each other about what went wrong and what to try differently.&lt;/p&gt;&lt;p&gt;That’s the process: Try, fail, learn, adjust, try again.&lt;/p&gt;&lt;p&gt;But most people skip the “learn and adjust” part. They just try, fail, and quit.&lt;/p&gt;&lt;p&gt;Let me give you a sales example. Say you’re trying a new prospecting email template. You send it to ten prospects and get no responses. The try-fail-quit people conclude the template doesn’t work. But a try-fail-learn-adjust-try again high performer would ask: &lt;/p&gt;&lt;ul&gt;&lt;li&gt;Did I send it to the right prospects? &lt;/li&gt;&lt;li&gt;Was my subject line compelling? &lt;/li&gt;&lt;li&gt;Was the timing right? &lt;/li&gt;&lt;li&gt;Did my call to action make sense? &lt;/li&gt;&lt;li&gt;Should I test a different version?&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;They’d iterate and test different variables until they figured out what worked. That’s what separates top performers from everyone else. They &lt;a href=&#34;https://salesgravy.com/failure-is-not-a-tattoo-money-monday/&#34; rel=&#34;nofollow&#34;&gt;don’t give up&lt;/a&gt; after one attempt. Instead, they iterate until they succeed.&lt;/p&gt;&lt;h2&gt;The Success Leaves Clues Principle&lt;/h2&gt;&lt;p&gt;Here’s something else those kids understood: If someone else is doing something successfully, that means it’s possible.&lt;/p&gt;&lt;p&gt;When they watched that YouTube video, they didn’t say, “Well, that guy is just naturally talented.” They said, “If he can do it, we can figure out how to do it too.”&lt;/p&gt;&lt;p&gt;This is the “success leaves clues” principle. If someone else is making something work, that’s proof it can work. Your job is to master their patterns and &lt;em&gt;believe&lt;/em&gt; that you can make it work too.&lt;/p&gt;&lt;p&gt;When you read a book like &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt;, and you see examples of people who built massive pipelines using these techniques, that’s not fiction. Those are real people who learned how to execute these strategies.&lt;/p&gt;&lt;p&gt;When you watch a training video and see someone handle an objection smoothly, that’s not magic. It is someone who &lt;a href=&#34;https://salesgravy.com/kristie-jones-secret-weapon-for-sales-success/&#34; rel=&#34;nofollow&#34;&gt;practiced&lt;/a&gt; that response dozens or hundreds of times until it became natural.&lt;/p&gt;&lt;p&gt;The clues and evidence are there. The only question is: &lt;em&gt;Are you willing to put in the practice and endure the failures until you get there yourself?&lt;/em&gt;&lt;/p&gt;&lt;h2&gt;The Practice Paradox&lt;/h2&gt;&lt;p&gt;Here’s the paradox that trips people up: The techniques that work best often feel the most awkward at first. That’s because they’re different from what you’ve been doing, and anything different feels &lt;a href=&#34;https://salesgravy.com/why-sales-professionals-fail-at-new-years-fitness-goals-and-how-to-actually-succeed/&#34; rel=&#34;nofollow&#34;&gt;uncomfortable&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;For example, when I teach salespeople to slow down and use silence in negotiations, they hate it. It feels unnatural. They want to fill the silence with words. But the ones who push through that discomfort and practice using silence close bigger deals at better margins.&lt;/p&gt;&lt;p&gt;When I teach salespeople to ask for referrals using a specific framework, they feel like they’re being pushy or scripted. But the ones who practice the framework until it becomes conversational generate more referrals than they ever thought possible.&lt;/p&gt;&lt;p&gt;The discomfort is temporary. The results are permanent. But you have to get through the discomfort in order to get to the results.&lt;/p&gt;&lt;h2&gt;5 Keys to Mastering New Sales Skills&lt;/h2&gt;&lt;p&gt;So, how do you actually implement what you learn? Here’s what I recommend:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;First&lt;/strong&gt;, commit to practicing any new technique at least twenty times before you decide if it works. Not once. Not twice. Twenty times minimum. That’s how long it takes to get past the awkwardness and start seeing results.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Second&lt;/strong&gt;, track your results. Don’t rely on your feelings about whether something is working. Write down what happened each time you tried the technique. Look for patterns and notice what’s improving.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Third&lt;/strong&gt;, iterate. If something isn’t working after multiple attempts, don’t just abandon it. Adjust it. What needs to change? What variable can you test differently?&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Fourth&lt;/strong&gt;, find someone who’s making it work and learn from them. If you’re struggling with a technique that others are using successfully, reach out to them. Ask questions. Watch how they do it.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Fifth&lt;/strong&gt;, be patient with yourself. You’re not going to master anything instantly. Give yourself permission to be bad at something new while you’re trying to master it.&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;Your Homework this Week&lt;/h2&gt;&lt;p&gt;Here’s what I want you to do this week: Pick one technique you learned recently – from a book, a podcast, a training – and commit to trying it at least twenty times this week. Track what happens each time. Notice what’s working and what’s not, make small adjustments, and keep at it.&lt;/p&gt;&lt;p&gt;Because here’s the truth: The techniques work. But you must put in the work before they will work for you.  &lt;/p&gt;&lt;p&gt;Those kids at the skate park didn’t give up after the first fall. They kept going until they nailed the trick. That’s what separates winners from everyone else. Not talent, luck, or some magical gift. Just the willingness to try, fail, learn, adjust, and try again until you get it right.&lt;/p&gt;&lt;p&gt;And remember, when it’s time to go home, make one more call. Because that one more call is one more rep, one more attempt to get better, and one more step toward mastering your craft.&lt;/p&gt;&lt;p&gt;One way to become a stronger sales professional and leader is the OutBound Conference. OutBound is the biggest, baddest sales and leadership training conference on the planet. At Outbound, you’ll learn from the world’s top sales and leadership experts and network with other high performers just like you. &lt;strong&gt;To reserve your tickets, go to &lt;/strong&gt;&lt;a href=&#34;http://outboundconference.com&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;OutboundConference.com&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/what-skateboarders-can-teach-salespeople-about-mastering-new-skills-money-monday/</link>
                <pubDate>Mon, 26 Jan 2026 09:43:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/4abbd4bf-25df-4fc0-b7b1-36ed21d7f3d3_ry_money_monday_on_the_sales_gravy_podcast__1_.jpg"/>
                <itunes:duration>792</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Coaching Sales Reps Who Think They Know Everything</itunes:title>
                <title>Coaching Sales Reps Who Think They Know Everything</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;blockquote class=&#34;wp-block-quote is-layout-flow wp-block-quote-is-layout-flow&#34;&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;That chip on my shoulder made me less empathetic, more rushed, too eager to solve things too fast, and less thoughtful. That chip built me, but then it started to tear me down.&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I said that recently in a conversation with &lt;a href=&#34;https://www.linkedin.com/in/harriet-mellor/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Harriet Mellor of Your Sales Co&lt;/a&gt;, and it captures something every sales leader needs to understand.&amp;#160;&lt;/p&gt;
&lt;p&gt;I grew up in the sales training business. My dad literally wrote THE book on prospecting—several of them, actually. I worked at Paycom, Comcast, and various startups where I consistently crushed my numbers.&lt;/p&gt;
&lt;p&gt;But what I learned is that knowing the right techniques and getting your team to actually implement them are two completely different challenges. Sales training resistance is rarely about bad content. More often, it is about ego and pride standing in the way of growth. I had to recognize that in myself before I could address it in the people I lead.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-your-top-performers-resist-training-the-most&#34;&gt;Why Your Top Performers Resist Training the Most&lt;/h2&gt;
&lt;p&gt;When I was a rep, I was terrible at taking coaching. Not because I didn&amp;#8217;t understand the concepts. I understood them better than most. But when someone tried to coach me, I tuned out.&lt;/p&gt;
&lt;p&gt;The problem was I&amp;#8217;d already figured out a system that worked. I was hitting my numbers. Why would I mess with it?&lt;/p&gt;
&lt;p&gt;Think about learning golf. You chunk the ground twenty times, then suddenly you make contact. The ball doesn&amp;#8217;t go straight or very far, but it goes. Someone tries to teach you proper form, your first thought is, &amp;#8220;I already figured out how to hit the ball.&amp;#8221;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s where many top performers live. They&amp;#8217;ve reached an equilibrium. Not peak performance, but functional competence. Training feels disruptive because it threatens what is currently working.&lt;/p&gt;
&lt;p&gt;They&amp;#8217;re not resisting because they&amp;#8217;re stubborn. They&amp;#8217;re resisting because they have something to lose. What if they try something new and their numbers drop? They&amp;#8217;d rather stay at 85% effectiveness than risk dropping to 60%, even if it means eventually reaching 120%.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=XjAra5yiRYM
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-two-ways-ego-hurts-performance&#34;&gt;Two Ways Ego Hurts Performance&lt;/h2&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-creates-rush-instead-of-curiosity&#34;&gt;Creates Rush Instead of Curiosity&lt;/h3&gt;
&lt;p&gt;At Paycom, I carried a massive chip on my shoulder. I carried the same name as my dad. People knew who he was. I felt pressure to prove I belonged.&lt;/p&gt;
&lt;p&gt;So I rushed. I skipped discovery. I pushed toward proposals. I talked more than I listened. Every call felt like a test I needed to pass.&lt;/p&gt;
&lt;p&gt;You can hear this on your team’s calls. Reps who are trying to prove something move too fast. They stop asking questions. They perform instead of selling.&lt;/p&gt;
&lt;p&gt;That behavior is driven by ego, and it costs deals.&lt;/p&gt;
&lt;p&gt;Telling them to slow down will not fix it. You need to understand what they feel compelled to prove and why they associate speed with competence.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-blocks-from-actually-learning&#34;&gt;Blocks From Actually Learning&lt;/h3&gt;
&lt;p&gt;When I was carrying a quota, I thought I was a lifelong learner. I read every sales book. I listened to podcasts. I sat through hours of training sessions.&lt;/p&gt;
&lt;p&gt;But when it came to changing what I did on Monday morning, I defaulted right back to what I knew.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;d hear a new objection handling technique and think, &amp;#8220;Yeah, I basically already do that.&amp;#8221; I didn&amp;#8217;t. But ego wouldn&amp;#8217;t let me see the gap.&lt;/p&gt;
&lt;p&gt;Your salespeople are doing the same thing right now. &lt;a href=&#34;https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;They&amp;#8217;re taking in your coaching but filtering it through their existing beliefs&lt;/a&gt;. They&amp;#8217;re protecting the system that&amp;#8217;s currently working. And they&amp;#8217;re developing blind spots they can&amp;#8217;t see.&lt;/p&gt;
&lt;p&gt;Watch for the reps who stop recording their calls because they &amp;#8220;know what they sound like.&amp;#8221; The ones who skip role play because it&amp;#8217;s &amp;#8220;not realistic.&amp;#8221; The ones who tune out your coaching because you &amp;#8220;don&amp;#8217;t understand their territory.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Reps who do this aren’t trying to be difficult, but instead trying to protect their self-image instead of improving their performance.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-your-team-listens-to-outside-trainers-but-not-you&#34;&gt;Why Your Team Listens to Outside Trainers But Not You&lt;/h2&gt;
&lt;p&gt;One of the most frustrating parts of leadership is to preach a methodology for six months and nothing changes. Then an outside consultant shows up and says the exact same thing. Suddenly, everyone&amp;#8217;s taking notes and engaged.&lt;/p&gt;
&lt;p&gt;I experienced this firsthand with my dad. He would offer advice, and I tuned out. Days later, I would hear the same message from someone else and think it was brilliant.&lt;/p&gt;
&lt;p&gt;It wasn&amp;#8217;t about the message. It was about who was delivering it.&lt;/p&gt;
&lt;p&gt;When you try to coach your team, there&amp;#8217;s history. There&amp;#8217;s baggage. Maybe you&amp;#8217;ve given conflicting directions before. Maybe they see you as &amp;#8220;management&amp;#8221; instead of someone who gets it. Maybe they just don&amp;#8217;t like admitting to their boss that they need help.&lt;/p&gt;
&lt;p&gt;Outside trainers don&amp;#8217;t carry that weight. They show up with a clean slate and credibility that&amp;#8217;s granted just by being an outsider.&lt;/p&gt;
&lt;p&gt;The real question isn’t how to make your team listen to you. It is how to create an environment where learning feels safe, regardless of who delivers it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-break-through-sales-training-resistance&#34;&gt;How to Break Through Sales Training Resistance&lt;/h2&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-frame-training-as-addition-not-correction&#34;&gt;Frame Training as Addition, Not Correction&lt;/h3&gt;
&lt;p&gt;I stopped resisting coaching when my leaders stopped making me feel like I was doing things wrong.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/feedback-drives-sales-performance/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Instead of pointing out flaws&lt;/a&gt;, the best managers invited experimentation. Instead of &amp;#8220;you need to improve your discovery process,&amp;#8221; the best managers said, &amp;#8220;try asking this question in your next three calls and see what happens.&amp;#8221;&amp;#160;&lt;/p&gt;
&lt;p&gt;Position new techniques as tools to add to what&amp;#8217;s already working, not corrections to what&amp;#8217;s broken. Your team will actually try them.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-make-it-safe-to-fail&#34;&gt;Make It Safe to Fail&lt;/h3&gt;
&lt;p&gt;On the marketing team, I got my team members on sales calls. Yeah, marketers are making prospecting calls alongside me. It felt like a crazy concept until it started working. Importantly, I let them hear my wins and my mistakes so they knew I was in it with them the entire way.&lt;/p&gt;
&lt;p&gt;I wanted them to see me stumble over a question. Get flustered. Say the wrong thing. Then watch me debrief it and do better on the next call.&lt;/p&gt;
&lt;p&gt;When I started doing this, something shifted. My team stopped being afraid to try new things. If I could screw up a cold call and laugh about it, they could too.&lt;/p&gt;
&lt;p&gt;The tide turned when they asked to jump in with me and started booking appointments. The win unlocked a new level of understanding. These marketers suddenly believed that they could, instead of simply being told that they could.&lt;/p&gt;
&lt;p&gt;Your salespeople need to see you fail. Not in a performative way. In a real, vulnerable, &amp;#8220;I&amp;#8217;m still learning too&amp;#8221; way.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s when they&amp;#8217;ll give themselves permission to be imperfect. And that&amp;#8217;s when actual learning happens.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-change-one-small-thing-at-a-time&#34;&gt;Change One Small Thing at a Time&lt;/h3&gt;
&lt;p&gt;I didn&amp;#8217;t transform my sales approach overnight. The managers who got through to me asked me to change one thing every few weeks. One question to add to discovery calls. One way to handle a specific objection.&lt;/p&gt;
&lt;p&gt;After six months, I&amp;#8217;d transformed my entire process. But I never had to risk everything at once.&lt;/p&gt;
&lt;p&gt;Pick one behavior for your team. Make it specific. Make it small. Give them three weeks to practice it. Then add something else.&lt;/p&gt;
&lt;p&gt;Stop trying to overhaul their entire approach in one training session.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-let-them-experience-the-win&#34;&gt;Let Them Experience the Win&lt;/h3&gt;
&lt;p&gt;You can tell your team a technique works until you&amp;#8217;re blue in the face. They won&amp;#8217;t really believe you until they feel it themselves.&lt;/p&gt;
&lt;p&gt;My marketing team didn&amp;#8217;t enjoy making calls at first. They were uncomfortable. They were bad at it. But then they got their first yes. That moment when someone on the other end of the phone said, &amp;#8220;Yeah, let&amp;#8217;s set up a time to talk&amp;#8221;—everything changed.&lt;/p&gt;
&lt;p&gt;That lift in your chest when you close a deal? That high you get from hearing yes? You can&amp;#8217;t explain that. Your people have to experience it.&lt;/p&gt;
&lt;p&gt;Stop trying to convince your team that new approaches work. Create low-risk situations where they can discover it themselves. Role-play early, followed by real calls together. Small wins. Repeat.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-when-ego-stops-being-their-engine&#34;&gt;When Ego Stops Being Their Engine&lt;/h2&gt;
&lt;p&gt;Every salesperson reaches a moment when the traits that fueled early success start creating friction. The confidence that helped them pick up the phone becomes arrogance that stops them from listening. The drive that made them a top performer becomes anxiety that makes them rush.&lt;/p&gt;
&lt;p&gt;For me, that moment came when I realized that chip on my shoulder wasn&amp;#8217;t serving me anymore. It had driven early success. Then it started tearing me down. I was less empathetic, more rushed, less thoughtful.&lt;/p&gt;
&lt;p&gt;Most salespeople never recognize that moment. They keep pushing the same way they always have, wondering why it&amp;#8217;s getting harder to hit their numbers.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/strength-based-coaching-for-sales-leaders&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Your role as a leader is to help them spot it.&lt;/a&gt; Not by calling it out directly—that triggers defensiveness—but by creating an environment where they feel safe enough to recognize it themselves.&lt;/p&gt;
&lt;p&gt;The best salespeople develop the ability to notice when pride is shielding them from feedback. They know when to trust instinct and when to slow down and listen.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-to-do-this-week&#34;&gt;What to Do This Week&lt;/h2&gt;
&lt;p&gt;Look at who is hitting their numbers while quietly resisting coaching. Those are rarely problem reps. They are people protecting what feels safe.&lt;/p&gt;
&lt;p&gt;Start with one person and one behavior. Keep the change small enough that it does not threaten their confidence. Model your own learning openly. When people see that improvement does not require perfection, they are more willing to try.&lt;/p&gt;
&lt;p&gt;I spent years proving I was good enough instead of getting better. Many salespeople do the same thing. Ego does not disappear with success. It just gets quieter.&lt;/p&gt;
&lt;p&gt;The leaders who drive sustained performance create environments where learning feels normal, progress is visible, and growth does not require losing face.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;If you are leading a small sales team, coaching resistance gets magnified. &lt;a href=&#34;https://salesgravy.com/small-business-guide-sales-training/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Download our Free Small Business Guide to Sales Training,&lt;/a&gt; which gives you a clear framework for building coachable habits, consistent execution, and sustainable performance without overwhelming your team.&lt;/p&gt;

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                <description><![CDATA[<blockquote><em>“That chip on my shoulder made me less empathetic, more rushed, too eager to solve things too fast, and less thoughtful. That chip built me, but then it started to tear me down.”</em></blockquote><p>I said that recently in a conversation with <a href="https://www.linkedin.com/in/harriet-mellor/" rel="nofollow">Harriet Mellor of Your Sales Co</a>, and it captures something every sales leader needs to understand. </p><p>I grew up in the sales training business. My dad literally wrote THE book on prospecting—several of them, actually. I worked at Paycom, Comcast, and various startups where I consistently crushed my numbers.</p><p>But what I learned is that knowing the right techniques and getting your team to actually implement them are two completely different challenges. Sales training resistance is rarely about bad content. More often, it is about ego and pride standing in the way of growth. I had to recognize that in myself before I could address it in the people I lead.</p><h2>Why Your Top Performers Resist Training the Most</h2><p>When I was a rep, I was terrible at taking coaching. Not because I didn’t understand the concepts. I understood them better than most. But when someone tried to coach me, I tuned out.</p><p>The problem was I’d already figured out a system that worked. I was hitting my numbers. Why would I mess with it?</p><p>Think about learning golf. You chunk the ground twenty times, then suddenly you make contact. The ball doesn’t go straight or very far, but it goes. Someone tries to teach you proper form, your first thought is, “I already figured out how to hit the ball.”</p><p>That’s where many top performers live. They’ve reached an equilibrium. Not peak performance, but functional competence. Training feels disruptive because it threatens what is currently working.</p><p>They’re not resisting because they’re stubborn. They’re resisting because they have something to lose. What if they try something new and their numbers drop? They’d rather stay at 85% effectiveness than risk dropping to 60%, even if it means eventually reaching 120%.</p><p>https://www.youtube.com/watch?v=XjAra5yiRYM</p><h2>Two Ways Ego Hurts Performance</h2><h3>Creates Rush Instead of Curiosity</h3><p>At Paycom, I carried a massive chip on my shoulder. I carried the same name as my dad. People knew who he was. I felt pressure to prove I belonged.</p><p>So I rushed. I skipped discovery. I pushed toward proposals. I talked more than I listened. Every call felt like a test I needed to pass.</p><p>You can hear this on your team’s calls. Reps who are trying to prove something move too fast. They stop asking questions. They perform instead of selling.</p><p>That behavior is driven by ego, and it costs deals.</p><p>Telling them to slow down will not fix it. You need to understand what they feel compelled to prove and why they associate speed with competence.</p><h3>Blocks From Actually Learning</h3><p>When I was carrying a quota, I thought I was a lifelong learner. I read every sales book. I listened to podcasts. I sat through hours of training sessions.</p><p>But when it came to changing what I did on Monday morning, I defaulted right back to what I knew.</p><p>I’d hear a new objection handling technique and think, “Yeah, I basically already do that.” I didn’t. But ego wouldn’t let me see the gap.</p><p>Your salespeople are doing the same thing right now. <a href="https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/" rel="nofollow">They’re taking in your coaching but filtering it through their existing beliefs</a>. They’re protecting the system that’s currently working. And they’re developing blind spots they can’t see.</p><p>Watch for the reps who stop recording their calls because they “know what they sound like.” The ones who skip role play because it’s “not realistic.” The ones who tune out your coaching because you “don’t understand their territory.”</p><p>Reps who do this aren’t trying to be difficult, but instead trying to protect their self-image instead of improving their performance.</p><h2>Why Your Team Listens to Outside Trainers But Not You</h2><p>One of the most frustrating parts of leadership is to preach a methodology for six months and nothing changes. Then an outside consultant shows up and says the exact same thing. Suddenly, everyone’s taking notes and engaged.</p><p>I experienced this firsthand with my dad. He would offer advice, and I tuned out. Days later, I would hear the same message from someone else and think it was brilliant.</p><p>It wasn’t about the message. It was about who was delivering it.</p><p>When you try to coach your team, there’s history. There’s baggage. Maybe you’ve given conflicting directions before. Maybe they see you as “management” instead of someone who gets it. Maybe they just don’t like admitting to their boss that they need help.</p><p>Outside trainers don’t carry that weight. They show up with a clean slate and credibility that’s granted just by being an outsider.</p><p>The real question isn’t how to make your team listen to you. It is how to create an environment where learning feels safe, regardless of who delivers it.</p><h2>How to Break Through Sales Training Resistance</h2><h3>Frame Training as Addition, Not Correction</h3><p>I stopped resisting coaching when my leaders stopped making me feel like I was doing things wrong.</p><p><a href="https://salesgravy.com/feedback-drives-sales-performance/" rel="nofollow">Instead of pointing out flaws</a>, the best managers invited experimentation. Instead of “you need to improve your discovery process,” the best managers said, “try asking this question in your next three calls and see what happens.” </p><p>Position new techniques as tools to add to what’s already working, not corrections to what’s broken. Your team will actually try them.</p><h3>Make It Safe to Fail</h3><p>On the marketing team, I got my team members on sales calls. Yeah, marketers are making prospecting calls alongside me. It felt like a crazy concept until it started working. Importantly, I let them hear my wins and my mistakes so they knew I was in it with them the entire way.</p><p>I wanted them to see me stumble over a question. Get flustered. Say the wrong thing. Then watch me debrief it and do better on the next call.</p><p>When I started doing this, something shifted. My team stopped being afraid to try new things. If I could screw up a cold call and laugh about it, they could too.</p><p>The tide turned when they asked to jump in with me and started booking appointments. The win unlocked a new level of understanding. These marketers suddenly believed that they could, instead of simply being told that they could.</p><p>Your salespeople need to see you fail. Not in a performative way. In a real, vulnerable, “I’m still learning too” way.</p><p>That’s when they’ll give themselves permission to be imperfect. And that’s when actual learning happens.</p><h3>Change One Small Thing at a Time</h3><p>I didn’t transform my sales approach overnight. The managers who got through to me asked me to change one thing every few weeks. One question to add to discovery calls. One way to handle a specific objection.</p><p>After six months, I’d transformed my entire process. But I never had to risk everything at once.</p><p>Pick one behavior for your team. Make it specific. Make it small. Give them three weeks to practice it. Then add something else.</p><p>Stop trying to overhaul their entire approach in one training session.</p><h3>Let Them Experience the Win</h3><p>You can tell your team a technique works until you’re blue in the face. They won’t really believe you until they feel it themselves.</p><p>My marketing team didn’t enjoy making calls at first. They were uncomfortable. They were bad at it. But then they got their first yes. That moment when someone on the other end of the phone said, “Yeah, let’s set up a time to talk”—everything changed.</p><p>That lift in your chest when you close a deal? That high you get from hearing yes? You can’t explain that. Your people have to experience it.</p><p>Stop trying to convince your team that new approaches work. Create low-risk situations where they can discover it themselves. Role-play early, followed by real calls together. Small wins. Repeat.</p><h2>When Ego Stops Being Their Engine</h2><p>Every salesperson reaches a moment when the traits that fueled early success start creating friction. The confidence that helped them pick up the phone becomes arrogance that stops them from listening. The drive that made them a top performer becomes anxiety that makes them rush.</p><p>For me, that moment came when I realized that chip on my shoulder wasn’t serving me anymore. It had driven early success. Then it started tearing me down. I was less empathetic, more rushed, less thoughtful.</p><p>Most salespeople never recognize that moment. They keep pushing the same way they always have, wondering why it’s getting harder to hit their numbers.</p><p><a href="https://www.salesgravy.university/courses/strength-based-coaching-for-sales-leaders" rel="nofollow">Your role as a leader is to help them spot it.</a> Not by calling it out directly—that triggers defensiveness—but by creating an environment where they feel safe enough to recognize it themselves.</p><p>The best salespeople develop the ability to notice when pride is shielding them from feedback. They know when to trust instinct and when to slow down and listen.</p><h2>What to Do This Week</h2><p>Look at who is hitting their numbers while quietly resisting coaching. Those are rarely problem reps. They are people protecting what feels safe.</p><p>Start with one person and one behavior. Keep the change small enough that it does not threaten their confidence. Model your own learning openly. When people see that improvement does not require perfection, they are more willing to try.</p><p>I spent years proving I was good enough instead of getting better. Many salespeople do the same thing. Ego does not disappear with success. It just gets quieter.</p><p>The leaders who drive sustained performance create environments where learning feels normal, progress is visible, and growth does not require losing face.</p><p>If you are leading a small sales team, coaching resistance gets magnified. <a href="https://salesgravy.com/small-business-guide-sales-training/" rel="nofollow">Download our Free Small Business Guide to Sales Training,</a> which gives you a clear framework for building coachable habits, consistent execution, and sustainable performance without overwhelming your team.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;blockquote&gt;&lt;em&gt;“That chip on my shoulder made me less empathetic, more rushed, too eager to solve things too fast, and less thoughtful. That chip built me, but then it started to tear me down.”&lt;/em&gt;&lt;/blockquote&gt;&lt;p&gt;I said that recently in a conversation with &lt;a href=&#34;https://www.linkedin.com/in/harriet-mellor/&#34; rel=&#34;nofollow&#34;&gt;Harriet Mellor of Your Sales Co&lt;/a&gt;, and it captures something every sales leader needs to understand. &lt;/p&gt;&lt;p&gt;I grew up in the sales training business. My dad literally wrote THE book on prospecting—several of them, actually. I worked at Paycom, Comcast, and various startups where I consistently crushed my numbers.&lt;/p&gt;&lt;p&gt;But what I learned is that knowing the right techniques and getting your team to actually implement them are two completely different challenges. Sales training resistance is rarely about bad content. More often, it is about ego and pride standing in the way of growth. I had to recognize that in myself before I could address it in the people I lead.&lt;/p&gt;&lt;h2&gt;Why Your Top Performers Resist Training the Most&lt;/h2&gt;&lt;p&gt;When I was a rep, I was terrible at taking coaching. Not because I didn’t understand the concepts. I understood them better than most. But when someone tried to coach me, I tuned out.&lt;/p&gt;&lt;p&gt;The problem was I’d already figured out a system that worked. I was hitting my numbers. Why would I mess with it?&lt;/p&gt;&lt;p&gt;Think about learning golf. You chunk the ground twenty times, then suddenly you make contact. The ball doesn’t go straight or very far, but it goes. Someone tries to teach you proper form, your first thought is, “I already figured out how to hit the ball.”&lt;/p&gt;&lt;p&gt;That’s where many top performers live. They’ve reached an equilibrium. Not peak performance, but functional competence. Training feels disruptive because it threatens what is currently working.&lt;/p&gt;&lt;p&gt;They’re not resisting because they’re stubborn. They’re resisting because they have something to lose. What if they try something new and their numbers drop? They’d rather stay at 85% effectiveness than risk dropping to 60%, even if it means eventually reaching 120%.&lt;/p&gt;&lt;p&gt;https://www.youtube.com/watch?v=XjAra5yiRYM&lt;/p&gt;&lt;h2&gt;Two Ways Ego Hurts Performance&lt;/h2&gt;&lt;h3&gt;Creates Rush Instead of Curiosity&lt;/h3&gt;&lt;p&gt;At Paycom, I carried a massive chip on my shoulder. I carried the same name as my dad. People knew who he was. I felt pressure to prove I belonged.&lt;/p&gt;&lt;p&gt;So I rushed. I skipped discovery. I pushed toward proposals. I talked more than I listened. Every call felt like a test I needed to pass.&lt;/p&gt;&lt;p&gt;You can hear this on your team’s calls. Reps who are trying to prove something move too fast. They stop asking questions. They perform instead of selling.&lt;/p&gt;&lt;p&gt;That behavior is driven by ego, and it costs deals.&lt;/p&gt;&lt;p&gt;Telling them to slow down will not fix it. You need to understand what they feel compelled to prove and why they associate speed with competence.&lt;/p&gt;&lt;h3&gt;Blocks From Actually Learning&lt;/h3&gt;&lt;p&gt;When I was carrying a quota, I thought I was a lifelong learner. I read every sales book. I listened to podcasts. I sat through hours of training sessions.&lt;/p&gt;&lt;p&gt;But when it came to changing what I did on Monday morning, I defaulted right back to what I knew.&lt;/p&gt;&lt;p&gt;I’d hear a new objection handling technique and think, “Yeah, I basically already do that.” I didn’t. But ego wouldn’t let me see the gap.&lt;/p&gt;&lt;p&gt;Your salespeople are doing the same thing right now. &lt;a href=&#34;https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;They’re taking in your coaching but filtering it through their existing beliefs&lt;/a&gt;. They’re protecting the system that’s currently working. And they’re developing blind spots they can’t see.&lt;/p&gt;&lt;p&gt;Watch for the reps who stop recording their calls because they “know what they sound like.” The ones who skip role play because it’s “not realistic.” The ones who tune out your coaching because you “don’t understand their territory.”&lt;/p&gt;&lt;p&gt;Reps who do this aren’t trying to be difficult, but instead trying to protect their self-image instead of improving their performance.&lt;/p&gt;&lt;h2&gt;Why Your Team Listens to Outside Trainers But Not You&lt;/h2&gt;&lt;p&gt;One of the most frustrating parts of leadership is to preach a methodology for six months and nothing changes. Then an outside consultant shows up and says the exact same thing. Suddenly, everyone’s taking notes and engaged.&lt;/p&gt;&lt;p&gt;I experienced this firsthand with my dad. He would offer advice, and I tuned out. Days later, I would hear the same message from someone else and think it was brilliant.&lt;/p&gt;&lt;p&gt;It wasn’t about the message. It was about who was delivering it.&lt;/p&gt;&lt;p&gt;When you try to coach your team, there’s history. There’s baggage. Maybe you’ve given conflicting directions before. Maybe they see you as “management” instead of someone who gets it. Maybe they just don’t like admitting to their boss that they need help.&lt;/p&gt;&lt;p&gt;Outside trainers don’t carry that weight. They show up with a clean slate and credibility that’s granted just by being an outsider.&lt;/p&gt;&lt;p&gt;The real question isn’t how to make your team listen to you. It is how to create an environment where learning feels safe, regardless of who delivers it.&lt;/p&gt;&lt;h2&gt;How to Break Through Sales Training Resistance&lt;/h2&gt;&lt;h3&gt;Frame Training as Addition, Not Correction&lt;/h3&gt;&lt;p&gt;I stopped resisting coaching when my leaders stopped making me feel like I was doing things wrong.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/feedback-drives-sales-performance/&#34; rel=&#34;nofollow&#34;&gt;Instead of pointing out flaws&lt;/a&gt;, the best managers invited experimentation. Instead of “you need to improve your discovery process,” the best managers said, “try asking this question in your next three calls and see what happens.” &lt;/p&gt;&lt;p&gt;Position new techniques as tools to add to what’s already working, not corrections to what’s broken. Your team will actually try them.&lt;/p&gt;&lt;h3&gt;Make It Safe to Fail&lt;/h3&gt;&lt;p&gt;On the marketing team, I got my team members on sales calls. Yeah, marketers are making prospecting calls alongside me. It felt like a crazy concept until it started working. Importantly, I let them hear my wins and my mistakes so they knew I was in it with them the entire way.&lt;/p&gt;&lt;p&gt;I wanted them to see me stumble over a question. Get flustered. Say the wrong thing. Then watch me debrief it and do better on the next call.&lt;/p&gt;&lt;p&gt;When I started doing this, something shifted. My team stopped being afraid to try new things. If I could screw up a cold call and laugh about it, they could too.&lt;/p&gt;&lt;p&gt;The tide turned when they asked to jump in with me and started booking appointments. The win unlocked a new level of understanding. These marketers suddenly believed that they could, instead of simply being told that they could.&lt;/p&gt;&lt;p&gt;Your salespeople need to see you fail. Not in a performative way. In a real, vulnerable, “I’m still learning too” way.&lt;/p&gt;&lt;p&gt;That’s when they’ll give themselves permission to be imperfect. And that’s when actual learning happens.&lt;/p&gt;&lt;h3&gt;Change One Small Thing at a Time&lt;/h3&gt;&lt;p&gt;I didn’t transform my sales approach overnight. The managers who got through to me asked me to change one thing every few weeks. One question to add to discovery calls. One way to handle a specific objection.&lt;/p&gt;&lt;p&gt;After six months, I’d transformed my entire process. But I never had to risk everything at once.&lt;/p&gt;&lt;p&gt;Pick one behavior for your team. Make it specific. Make it small. Give them three weeks to practice it. Then add something else.&lt;/p&gt;&lt;p&gt;Stop trying to overhaul their entire approach in one training session.&lt;/p&gt;&lt;h3&gt;Let Them Experience the Win&lt;/h3&gt;&lt;p&gt;You can tell your team a technique works until you’re blue in the face. They won’t really believe you until they feel it themselves.&lt;/p&gt;&lt;p&gt;My marketing team didn’t enjoy making calls at first. They were uncomfortable. They were bad at it. But then they got their first yes. That moment when someone on the other end of the phone said, “Yeah, let’s set up a time to talk”—everything changed.&lt;/p&gt;&lt;p&gt;That lift in your chest when you close a deal? That high you get from hearing yes? You can’t explain that. Your people have to experience it.&lt;/p&gt;&lt;p&gt;Stop trying to convince your team that new approaches work. Create low-risk situations where they can discover it themselves. Role-play early, followed by real calls together. Small wins. Repeat.&lt;/p&gt;&lt;h2&gt;When Ego Stops Being Their Engine&lt;/h2&gt;&lt;p&gt;Every salesperson reaches a moment when the traits that fueled early success start creating friction. The confidence that helped them pick up the phone becomes arrogance that stops them from listening. The drive that made them a top performer becomes anxiety that makes them rush.&lt;/p&gt;&lt;p&gt;For me, that moment came when I realized that chip on my shoulder wasn’t serving me anymore. It had driven early success. Then it started tearing me down. I was less empathetic, more rushed, less thoughtful.&lt;/p&gt;&lt;p&gt;Most salespeople never recognize that moment. They keep pushing the same way they always have, wondering why it’s getting harder to hit their numbers.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/strength-based-coaching-for-sales-leaders&#34; rel=&#34;nofollow&#34;&gt;Your role as a leader is to help them spot it.&lt;/a&gt; Not by calling it out directly—that triggers defensiveness—but by creating an environment where they feel safe enough to recognize it themselves.&lt;/p&gt;&lt;p&gt;The best salespeople develop the ability to notice when pride is shielding them from feedback. They know when to trust instinct and when to slow down and listen.&lt;/p&gt;&lt;h2&gt;What to Do This Week&lt;/h2&gt;&lt;p&gt;Look at who is hitting their numbers while quietly resisting coaching. Those are rarely problem reps. They are people protecting what feels safe.&lt;/p&gt;&lt;p&gt;Start with one person and one behavior. Keep the change small enough that it does not threaten their confidence. Model your own learning openly. When people see that improvement does not require perfection, they are more willing to try.&lt;/p&gt;&lt;p&gt;I spent years proving I was good enough instead of getting better. Many salespeople do the same thing. Ego does not disappear with success. It just gets quieter.&lt;/p&gt;&lt;p&gt;The leaders who drive sustained performance create environments where learning feels normal, progress is visible, and growth does not require losing face.&lt;/p&gt;&lt;p&gt;If you are leading a small sales team, coaching resistance gets magnified. &lt;a href=&#34;https://salesgravy.com/small-business-guide-sales-training/&#34; rel=&#34;nofollow&#34;&gt;Download our Free Small Business Guide to Sales Training,&lt;/a&gt; which gives you a clear framework for building coachable habits, consistent execution, and sustainable performance without overwhelming your team.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/coaching-sales-reps-who-think-they-know-everything/</link>
                <pubDate>Thu, 22 Jan 2026 16:30:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/c9fba449-b31e-479c-b1df-2f0d12e2379c_d_harriet_mellor_sales_gravy_podcast_cover__1_.jpg"/>
                <itunes:duration>3089</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Save Neglected Accounts Before They Disappear (Ask Jeb)</itunes:title>
                <title>How to Save Neglected Accounts Before They Disappear (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll make your head spin: You just inherited 50 neglected accounts, and your customers feel taken for granted. How do you reposition yourself as a high-value partner instead of just another transactional vendor who&amp;#8217;s about to disappoint them?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the question posed by Scott Northway, and it&amp;#8217;s one of the most common challenges I see in sales today. A new account manager takes over, inherits a book of business that&amp;#8217;s been ignored, and now has to figure out how to rebuild relationships with customers who&amp;#8217;ve been collecting dust.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re not alone. Poor account management is quietly bleeding companies dry, and most leaders have no idea how much revenue they&amp;#8217;re leaving on the table.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-brutal-truth-about-why-customers-leave&#34;&gt;The Brutal Truth About Why Customers Leave&lt;/h2&gt;
&lt;p&gt;When we survey customers through our consulting projects with clients who are hemorrhaging accounts, here&amp;#8217;s what we find: About 70 percent of the time, customers don&amp;#8217;t leave because of price. They don&amp;#8217;t leave because of product quality or service issues.&lt;/p&gt;
&lt;p&gt;They leave because they feel taken for granted.&lt;/p&gt;
&lt;p&gt;Let me give you a real example. I pay six figures annually for a software program that&amp;#8217;s critical to my business. Every time my contract comes up for renewal, it&amp;#8217;s like a circus. They fly people in. They wine and dine me. They promise the moon about how they&amp;#8217;re going to support us and be our partner.&lt;/p&gt;
&lt;p&gt;Then once the contract is signed? Crickets.&lt;/p&gt;
&lt;p&gt;My account manager disappears for three years. If I don&amp;#8217;t call them, they don&amp;#8217;t call me. And here&amp;#8217;s the thing: I actually like my account manager. I genuinely want to work with them. There are products I could buy, optimizations we could make, but I have to do all the work to make it happen.&lt;/p&gt;
&lt;p&gt;This is insane. And it&amp;#8217;s costing companies millions.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
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https://www.youtube.com/watch?v=3CtOft34tTA
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&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-won-t-work-the-rookie-mistakes&#34;&gt;What Won&amp;#8217;t Work: The Rookie Mistakes&lt;/h2&gt;
&lt;p&gt;So you&amp;#8217;ve inherited these neglected accounts. Here&amp;#8217;s what you absolutely cannot do: Show up on their doorstep apropos of nothing and try to sell them something.&lt;/p&gt;
&lt;p&gt;If I&amp;#8217;m an existing customer doing business with your company, and you show up trying to pitch me without acknowledging the elephant in the room, we&amp;#8217;re probably done. It&amp;#8217;s rude. It&amp;#8217;s bad behavior. And it tells me you&amp;#8217;re just like every other transactional vendor who doesn&amp;#8217;t actually care about my business.&lt;/p&gt;
&lt;p&gt;The second mistake is spreading yourself too thin across all 50 accounts without any strategy. You&amp;#8217;ll burn out, deliver mediocre service to everyone, and end up losing accounts you could have saved.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-human-to-human-approach-that-actually-works&#34;&gt;The Human-to-Human Approach That Actually Works&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what does work: Be honest. Be human. Name the problem.&lt;/p&gt;
&lt;p&gt;Pick up the phone and say something like this: &amp;#8220;Hey, I&amp;#8217;m your new account manager. I recognize that no one&amp;#8217;s contacted you in a while, and I&amp;#8217;m sorry about that. I apologize. I&amp;#8217;d like to do a fresh start. Would you give me the opportunity to get to know you better and learn about what&amp;#8217;s important to you?&amp;#8221;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s it. Simple. Direct. Human.&lt;/p&gt;
&lt;p&gt;Now here&amp;#8217;s the hard part: When you have that conversation, some customers are going to unload on you. If they really have felt taken for granted, they&amp;#8217;re going to say some nasty things. They might complain about the last account manager. They might air grievances about problems that have been festering for months.&lt;/p&gt;
&lt;p&gt;And the most important thing you can do in that moment is shut up and listen.&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t try to defend the past. Don&amp;#8217;t talk over them. Don&amp;#8217;t promise you&amp;#8217;re going to be so much better than the last person. Just let them get it all off their chest. Let them talk it out, because people like people who listen to them.&lt;/p&gt;
&lt;p&gt;Then, if there&amp;#8217;s something specific you can help them with, don&amp;#8217;t make promises you can&amp;#8217;t keep. Commit to one thing. Take care of that commitment. Honor it. Build trust slowly. That&amp;#8217;s how you become a high-value partner through &lt;a href=&#34;https://www.youtube.com/watch?v=JgaqVi-iR2E&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;fanatical prospecting&lt;/a&gt; discipline applied to account management.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-smart-way-to-triage-50-accounts&#34;&gt;The Smart Way to Triage 50 Accounts&lt;/h2&gt;
&lt;p&gt;You can&amp;#8217;t effectively manage 50 accounts with equal attention, so you need to segment fast. Use a simple A, B, C ranking by revenue and risk:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A Accounts&lt;/strong&gt;: Your largest customers or those at highest risk of churn. These get weekly or bi-weekly touchpoints.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;B Accounts&lt;/strong&gt;: Solid mid-tier customers with growth potential. These get monthly check-ins.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;C Accounts&lt;/strong&gt;: Smaller accounts that are stable. These get quarterly touchpoints.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the secret weapon most account managers miss: Use AI and your CRM data to find the low-hanging fruit. Look for patterns like former buyers who&amp;#8217;ve moved to new companies in your territory, customers who mentioned specific challenges in past conversations, or accounts showing signs of expansion readiness.&lt;/p&gt;
&lt;p&gt;One of the smartest things you can do is ask your AI tools: &amp;#8220;Did anyone on this account ever mention their favorite sports team? Do they like to cook? What matters to them personally?&amp;#8221; Those human details are gold for building real &lt;a href=&#34;https://salesgravy.com/why-building-relationships-in-sales-skyrockets-your-commission/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;relationships in sales&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-retention-secret-nobody-talks-about&#34;&gt;The Retention Secret Nobody Talks About&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what kills me about account management: Retention is actually easy. If you&amp;#8217;re just nice to people, for the most part, they&amp;#8217;re going to be nice to you.&lt;/p&gt;
&lt;p&gt;It doesn&amp;#8217;t take grand gestures. It takes consistency.&lt;/p&gt;
&lt;p&gt;A random text message: &amp;#8220;Hey, just thinking about you. How&amp;#8217;s everything going?&amp;#8221;&lt;/p&gt;
&lt;p&gt;A quick video message once a quarter checking in.&lt;/p&gt;
&lt;p&gt;Remembering to ask how their kids&amp;#8217; soccer season went.&lt;/p&gt;
&lt;p&gt;Sending them an article relevant to their business with a note: &amp;#8220;Saw this and thought of you.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Human beings at the core just want to be understood and they want to feel important, like they matter. That&amp;#8217;s it. That&amp;#8217;s the whole game.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-30-60-90-day-stabilization-plan&#34;&gt;Your 30-60-90 Day Stabilization Plan&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re inheriting neglected accounts, here&amp;#8217;s your action plan:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Days 1-30&lt;/strong&gt;: Triage and stabilize. Reach out to every A account with your honest, human approach. Listen more than you talk. Identify immediate fires to put out.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Days 31-60&lt;/strong&gt;: Earn the right to advise. Deliver on your initial commitments. Start providing value without asking for anything in return. Build familiarity and trust through &lt;a href=&#34;https://salesgravy.com/courses/message-matters-sales-communication-skills-training/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;effective sales communication&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Days 61-90&lt;/strong&gt;: Focus on expansion. Now that you&amp;#8217;ve proven yourself, you can start identifying opportunities to grow these accounts. But not before.&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t bite off more than you can chew. Build familiarity, then trust, then earn the opportunity to expand the business.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop treating your existing customers like an afterthought. They&amp;#8217;re your easiest path to revenue growth, but only if you actually treat them like they matter.&lt;/p&gt;
&lt;p&gt;Account management isn&amp;#8217;t complicated. It&amp;#8217;s about being human, being consistent, and actually caring about the people who are already paying you money.&lt;/p&gt;
&lt;p&gt;So pick up the phone. Send that text. Schedule that coffee. Make the small investments in relationships that compound into massive retention and expansion wins.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you turn neglected accounts into your most profitable relationships. That&amp;#8217;s how you build a book of business that actually grows. And that&amp;#8217;s how you stop losing customers you already have.&lt;/p&gt;
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&lt;p&gt;&lt;strong&gt;Ready to master the prospecting and relationship-building skills that drive account growth?&lt;/strong&gt; Join us at &lt;a href=&#34;https://www.salesgravy.com/live&#34;&gt;Sales Gravy Live: Fanatical Prospecting Bootcamp&lt;/a&gt;. Two days of intensive training that will transform how you approach every customer conversation.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll make your head spin: You just inherited 50 neglected accounts, and your customers feel taken for granted. How do you reposition yourself as a high-value partner instead of just another transactional vendor who’s about to disappoint them?</p>
<p>That’s the question posed by Scott Northway, and it’s one of the most common challenges I see in sales today. A new account manager takes over, inherits a book of business that’s been ignored, and now has to figure out how to rebuild relationships with customers who’ve been collecting dust.</p>
<p>If you’re nodding your head right now, you’re not alone. Poor account management is quietly bleeding companies dry, and most leaders have no idea how much revenue they’re leaving on the table.</p>
<h2 id="h-the-brutal-truth-about-why-customers-leave">The Brutal Truth About Why Customers Leave</h2>
<p>When we survey customers through our consulting projects with clients who are hemorrhaging accounts, here’s what we find: About 70 percent of the time, customers don’t leave because of price. They don’t leave because of product quality or service issues.</p>
<p>They leave because they feel taken for granted.</p>
<p>Let me give you a real example. I pay six figures annually for a software program that’s critical to my business. Every time my contract comes up for renewal, it’s like a circus. They fly people in. They wine and dine me. They promise the moon about how they’re going to support us and be our partner.</p>
<p>Then once the contract is signed? Crickets.</p>
<p>My account manager disappears for three years. If I don’t call them, they don’t call me. And here’s the thing: I actually like my account manager. I genuinely want to work with them. There are products I could buy, optimizations we could make, but I have to do all the work to make it happen.</p>
<p>This is insane. And it’s costing companies millions.</p>
<figure>
<div>
https://www.youtube.com/watch?v=3CtOft34tTA
</div>
</figure>
<h2 id="h-what-won-t-work-the-rookie-mistakes">What Won’t Work: The Rookie Mistakes</h2>
<p>So you’ve inherited these neglected accounts. Here’s what you absolutely cannot do: Show up on their doorstep apropos of nothing and try to sell them something.</p>
<p>If I’m an existing customer doing business with your company, and you show up trying to pitch me without acknowledging the elephant in the room, we’re probably done. It’s rude. It’s bad behavior. And it tells me you’re just like every other transactional vendor who doesn’t actually care about my business.</p>
<p>The second mistake is spreading yourself too thin across all 50 accounts without any strategy. You’ll burn out, deliver mediocre service to everyone, and end up losing accounts you could have saved.</p>
<h2 id="h-the-human-to-human-approach-that-actually-works">The Human-to-Human Approach That Actually Works</h2>
<p>Here’s what does work: Be honest. Be human. Name the problem.</p>
<p>Pick up the phone and say something like this: “Hey, I’m your new account manager. I recognize that no one’s contacted you in a while, and I’m sorry about that. I apologize. I’d like to do a fresh start. Would you give me the opportunity to get to know you better and learn about what’s important to you?”</p>
<p>That’s it. Simple. Direct. Human.</p>
<p>Now here’s the hard part: When you have that conversation, some customers are going to unload on you. If they really have felt taken for granted, they’re going to say some nasty things. They might complain about the last account manager. They might air grievances about problems that have been festering for months.</p>
<p>And the most important thing you can do in that moment is shut up and listen.</p>
<p>Don’t try to defend the past. Don’t talk over them. Don’t promise you’re going to be so much better than the last person. Just let them get it all off their chest. Let them talk it out, because people like people who listen to them.</p>
<p>Then, if there’s something specific you can help them with, don’t make promises you can’t keep. Commit to one thing. Take care of that commitment. Honor it. Build trust slowly. That’s how you become a high-value partner through <a href="https://www.youtube.com/watch?v=JgaqVi-iR2E" rel="nofollow">fanatical prospecting</a> discipline applied to account management.</p>
<h2 id="h-the-smart-way-to-triage-50-accounts">The Smart Way to Triage 50 Accounts</h2>
<p>You can’t effectively manage 50 accounts with equal attention, so you need to segment fast. Use a simple A, B, C ranking by revenue and risk:</p>
<p><strong>A Accounts</strong>: Your largest customers or those at highest risk of churn. These get weekly or bi-weekly touchpoints.</p>
<p><strong>B Accounts</strong>: Solid mid-tier customers with growth potential. These get monthly check-ins.</p>
<p><strong>C Accounts</strong>: Smaller accounts that are stable. These get quarterly touchpoints.</p>
<p>But here’s the secret weapon most account managers miss: Use AI and your CRM data to find the low-hanging fruit. Look for patterns like former buyers who’ve moved to new companies in your territory, customers who mentioned specific challenges in past conversations, or accounts showing signs of expansion readiness.</p>
<p>One of the smartest things you can do is ask your AI tools: “Did anyone on this account ever mention their favorite sports team? Do they like to cook? What matters to them personally?” Those human details are gold for building real <a href="https://salesgravy.com/why-building-relationships-in-sales-skyrockets-your-commission/" rel="nofollow">relationships in sales</a>.</p>
<h2 id="h-the-retention-secret-nobody-talks-about">The Retention Secret Nobody Talks About</h2>
<p>Here’s what kills me about account management: Retention is actually easy. If you’re just nice to people, for the most part, they’re going to be nice to you.</p>
<p>It doesn’t take grand gestures. It takes consistency.</p>
<p>A random text message: “Hey, just thinking about you. How’s everything going?”</p>
<p>A quick video message once a quarter checking in.</p>
<p>Remembering to ask how their kids’ soccer season went.</p>
<p>Sending them an article relevant to their business with a note: “Saw this and thought of you.”</p>
<p>Human beings at the core just want to be understood and they want to feel important, like they matter. That’s it. That’s the whole game.</p>
<h2 id="h-your-30-60-90-day-stabilization-plan">Your 30-60-90 Day Stabilization Plan</h2>
<p>If you’re inheriting neglected accounts, here’s your action plan:</p>
<p><strong>Days 1-30</strong>: Triage and stabilize. Reach out to every A account with your honest, human approach. Listen more than you talk. Identify immediate fires to put out.</p>
<p><strong>Days 31-60</strong>: Earn the right to advise. Deliver on your initial commitments. Start providing value without asking for anything in return. Build familiarity and trust through <a href="https://salesgravy.com/courses/message-matters-sales-communication-skills-training/" rel="nofollow">effective sales communication</a>.</p>
<p><strong>Days 61-90</strong>: Focus on expansion. Now that you’ve proven yourself, you can start identifying opportunities to grow these accounts. But not before.</p>
<p>Don’t bite off more than you can chew. Build familiarity, then trust, then earn the opportunity to expand the business.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Stop treating your existing customers like an afterthought. They’re your easiest path to revenue growth, but only if you actually treat them like they matter.</p>
<p>Account management isn’t complicated. It’s about being human, being consistent, and actually caring about the people who are already paying you money.</p>
<p>So pick up the phone. Send that text. Schedule that coffee. Make the small investments in relationships that compound into massive retention and expansion wins.</p>
<p>That’s how you turn neglected accounts into your most profitable relationships. That’s how you build a book of business that actually grows. And that’s how you stop losing customers you already have.</p>
<div></div>
<hr/>
<div></div>
<p><strong>Ready to master the prospecting and relationship-building skills that drive account growth?</strong> Join us at <a href="https://www.salesgravy.com/live" rel="nofollow">Sales Gravy Live: Fanatical Prospecting Bootcamp</a>. Two days of intensive training that will transform how you approach every customer conversation.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll make your head spin: You just inherited 50 neglected accounts, and your customers feel taken for granted. How do you reposition yourself as a high-value partner instead of just another transactional vendor who’s about to disappoint them?&lt;/p&gt;
&lt;p&gt;That’s the question posed by Scott Northway, and it’s one of the most common challenges I see in sales today. A new account manager takes over, inherits a book of business that’s been ignored, and now has to figure out how to rebuild relationships with customers who’ve been collecting dust.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re not alone. Poor account management is quietly bleeding companies dry, and most leaders have no idea how much revenue they’re leaving on the table.&lt;/p&gt;
&lt;h2 id=&#34;h-the-brutal-truth-about-why-customers-leave&#34;&gt;The Brutal Truth About Why Customers Leave&lt;/h2&gt;
&lt;p&gt;When we survey customers through our consulting projects with clients who are hemorrhaging accounts, here’s what we find: About 70 percent of the time, customers don’t leave because of price. They don’t leave because of product quality or service issues.&lt;/p&gt;
&lt;p&gt;They leave because they feel taken for granted.&lt;/p&gt;
&lt;p&gt;Let me give you a real example. I pay six figures annually for a software program that’s critical to my business. Every time my contract comes up for renewal, it’s like a circus. They fly people in. They wine and dine me. They promise the moon about how they’re going to support us and be our partner.&lt;/p&gt;
&lt;p&gt;Then once the contract is signed? Crickets.&lt;/p&gt;
&lt;p&gt;My account manager disappears for three years. If I don’t call them, they don’t call me. And here’s the thing: I actually like my account manager. I genuinely want to work with them. There are products I could buy, optimizations we could make, but I have to do all the work to make it happen.&lt;/p&gt;
&lt;p&gt;This is insane. And it’s costing companies millions.&lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=3CtOft34tTA
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-what-won-t-work-the-rookie-mistakes&#34;&gt;What Won’t Work: The Rookie Mistakes&lt;/h2&gt;
&lt;p&gt;So you’ve inherited these neglected accounts. Here’s what you absolutely cannot do: Show up on their doorstep apropos of nothing and try to sell them something.&lt;/p&gt;
&lt;p&gt;If I’m an existing customer doing business with your company, and you show up trying to pitch me without acknowledging the elephant in the room, we’re probably done. It’s rude. It’s bad behavior. And it tells me you’re just like every other transactional vendor who doesn’t actually care about my business.&lt;/p&gt;
&lt;p&gt;The second mistake is spreading yourself too thin across all 50 accounts without any strategy. You’ll burn out, deliver mediocre service to everyone, and end up losing accounts you could have saved.&lt;/p&gt;
&lt;h2 id=&#34;h-the-human-to-human-approach-that-actually-works&#34;&gt;The Human-to-Human Approach That Actually Works&lt;/h2&gt;
&lt;p&gt;Here’s what does work: Be honest. Be human. Name the problem.&lt;/p&gt;
&lt;p&gt;Pick up the phone and say something like this: “Hey, I’m your new account manager. I recognize that no one’s contacted you in a while, and I’m sorry about that. I apologize. I’d like to do a fresh start. Would you give me the opportunity to get to know you better and learn about what’s important to you?”&lt;/p&gt;
&lt;p&gt;That’s it. Simple. Direct. Human.&lt;/p&gt;
&lt;p&gt;Now here’s the hard part: When you have that conversation, some customers are going to unload on you. If they really have felt taken for granted, they’re going to say some nasty things. They might complain about the last account manager. They might air grievances about problems that have been festering for months.&lt;/p&gt;
&lt;p&gt;And the most important thing you can do in that moment is shut up and listen.&lt;/p&gt;
&lt;p&gt;Don’t try to defend the past. Don’t talk over them. Don’t promise you’re going to be so much better than the last person. Just let them get it all off their chest. Let them talk it out, because people like people who listen to them.&lt;/p&gt;
&lt;p&gt;Then, if there’s something specific you can help them with, don’t make promises you can’t keep. Commit to one thing. Take care of that commitment. Honor it. Build trust slowly. That’s how you become a high-value partner through &lt;a href=&#34;https://www.youtube.com/watch?v=JgaqVi-iR2E&#34; rel=&#34;nofollow&#34;&gt;fanatical prospecting&lt;/a&gt; discipline applied to account management.&lt;/p&gt;
&lt;h2 id=&#34;h-the-smart-way-to-triage-50-accounts&#34;&gt;The Smart Way to Triage 50 Accounts&lt;/h2&gt;
&lt;p&gt;You can’t effectively manage 50 accounts with equal attention, so you need to segment fast. Use a simple A, B, C ranking by revenue and risk:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A Accounts&lt;/strong&gt;: Your largest customers or those at highest risk of churn. These get weekly or bi-weekly touchpoints.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;B Accounts&lt;/strong&gt;: Solid mid-tier customers with growth potential. These get monthly check-ins.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;C Accounts&lt;/strong&gt;: Smaller accounts that are stable. These get quarterly touchpoints.&lt;/p&gt;
&lt;p&gt;But here’s the secret weapon most account managers miss: Use AI and your CRM data to find the low-hanging fruit. Look for patterns like former buyers who’ve moved to new companies in your territory, customers who mentioned specific challenges in past conversations, or accounts showing signs of expansion readiness.&lt;/p&gt;
&lt;p&gt;One of the smartest things you can do is ask your AI tools: “Did anyone on this account ever mention their favorite sports team? Do they like to cook? What matters to them personally?” Those human details are gold for building real &lt;a href=&#34;https://salesgravy.com/why-building-relationships-in-sales-skyrockets-your-commission/&#34; rel=&#34;nofollow&#34;&gt;relationships in sales&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-the-retention-secret-nobody-talks-about&#34;&gt;The Retention Secret Nobody Talks About&lt;/h2&gt;
&lt;p&gt;Here’s what kills me about account management: Retention is actually easy. If you’re just nice to people, for the most part, they’re going to be nice to you.&lt;/p&gt;
&lt;p&gt;It doesn’t take grand gestures. It takes consistency.&lt;/p&gt;
&lt;p&gt;A random text message: “Hey, just thinking about you. How’s everything going?”&lt;/p&gt;
&lt;p&gt;A quick video message once a quarter checking in.&lt;/p&gt;
&lt;p&gt;Remembering to ask how their kids’ soccer season went.&lt;/p&gt;
&lt;p&gt;Sending them an article relevant to their business with a note: “Saw this and thought of you.”&lt;/p&gt;
&lt;p&gt;Human beings at the core just want to be understood and they want to feel important, like they matter. That’s it. That’s the whole game.&lt;/p&gt;
&lt;h2 id=&#34;h-your-30-60-90-day-stabilization-plan&#34;&gt;Your 30-60-90 Day Stabilization Plan&lt;/h2&gt;
&lt;p&gt;If you’re inheriting neglected accounts, here’s your action plan:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Days 1-30&lt;/strong&gt;: Triage and stabilize. Reach out to every A account with your honest, human approach. Listen more than you talk. Identify immediate fires to put out.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Days 31-60&lt;/strong&gt;: Earn the right to advise. Deliver on your initial commitments. Start providing value without asking for anything in return. Build familiarity and trust through &lt;a href=&#34;https://salesgravy.com/courses/message-matters-sales-communication-skills-training/&#34; rel=&#34;nofollow&#34;&gt;effective sales communication&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Days 61-90&lt;/strong&gt;: Focus on expansion. Now that you’ve proven yourself, you can start identifying opportunities to grow these accounts. But not before.&lt;/p&gt;
&lt;p&gt;Don’t bite off more than you can chew. Build familiarity, then trust, then earn the opportunity to expand the business.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop treating your existing customers like an afterthought. They’re your easiest path to revenue growth, but only if you actually treat them like they matter.&lt;/p&gt;
&lt;p&gt;Account management isn’t complicated. It’s about being human, being consistent, and actually caring about the people who are already paying you money.&lt;/p&gt;
&lt;p&gt;So pick up the phone. Send that text. Schedule that coffee. Make the small investments in relationships that compound into massive retention and expansion wins.&lt;/p&gt;
&lt;p&gt;That’s how you turn neglected accounts into your most profitable relationships. That’s how you build a book of business that actually grows. And that’s how you stop losing customers you already have.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Ready to master the prospecting and relationship-building skills that drive account growth?&lt;/strong&gt; Join us at &lt;a href=&#34;https://www.salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Live: Fanatical Prospecting Bootcamp&lt;/a&gt;. Two days of intensive training that will transform how you approach every customer conversation.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-save-neglected-accounts-before-they-disappear-ask-jeb/</link>
                <pubDate>Tue, 20 Jan 2026 16:32:00 &#43;0000</pubDate>
                <itunes:duration>894</itunes:duration>
                
                
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                <itunes:title>Where Confidence Comes From and Why it Matters in Sales (Money Monday)</itunes:title>
                <title>Where Confidence Comes From and Why it Matters in Sales (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Have you ever gone into a closing meeting, a sales presentation, or even a prospecting call with total confidence? That mindset and feeling that everything&amp;#8217;s going to go your way, that nothing can go wrong, that you&amp;#8217;re absolutely going to win?&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ve been there. I know you have too. It&amp;#8217;s one of the greatest feelings ever.&lt;/p&gt;
&lt;p&gt;But let&amp;#8217;s juxtapose that against going into a meeting feeling insecure, where your focus is on everything that could go wrong versus everything that could go right. And then, as soon as something does go wrong, everything starts to spiral downward.&lt;/p&gt;
&lt;p&gt;There is absolutely nothing that can make or break a deal like confidence.&lt;/p&gt;
&lt;p&gt;In this &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy podcast&lt;/a&gt; episode, we&amp;#8217;re going to explore exactly where confidence comes from, why it matters so much in sales, and most importantly, what you can do to build the unshakeable confidence that closes deals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-insecurity-death-spiral&#34;&gt;The Insecurity Death Spiral&lt;/h2&gt;
&lt;p&gt;Recently, I learned a profound lesson about confidence.&lt;/p&gt;
&lt;p&gt;I was invited to play golf with a group of businesspeople in Florida. Beautiful day, sunshine, great course. It should have been perfect.&lt;/p&gt;
&lt;p&gt;Except I&amp;#8217;m not a very good golfer. And these guys? They were good. Really good. The kind of golfers who carry single-digit handicaps and talk about their swing plane like it&amp;#8217;s a science project.&lt;/p&gt;
&lt;p&gt;So I&amp;#8217;m standing on the first tee, watching them stripe their drives straight down the middle, and I can feel it happening. That little voice in my head starts whispering: &amp;#8220;You don&amp;#8217;t belong here. You&amp;#8217;re going to embarrass yourself. Everyone&amp;#8217;s going to see how bad you are.&amp;#8221;&lt;/p&gt;
&lt;p&gt;I started strong enough. Made it through the first couple of holes without humiliating myself. But then I hit a bad shot. Then another. And instead of shaking it off like I normally would, I started fixating on those bad shots.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s when the downward spiral began.&lt;/p&gt;
&lt;p&gt;Every swing became an exercise in anxiety. I was so focused on not messing up that I couldn&amp;#8217;t help but mess up. My mechanics fell apart. My rhythm disappeared.&lt;/p&gt;
&lt;p&gt;By the end of the round, I had played one of the worst games of golf in my life. Not because I suddenly forgot how to swing a club, but because I let &lt;a href=&#34;https://salesgravy.com/how-to-get-back-up-when-life-knocks-you-down-with-kristin-austin/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;insecurity&lt;/a&gt; take over.&lt;/p&gt;
&lt;p&gt;Now, I managed to keep a smile on my face. We were playing golf in the Florida sunshine, after all. But inside, I was frustrated because I knew what had happened. I let my insecurity about being the weakest player in the group sabotage my entire game.&lt;/p&gt;
&lt;p&gt;And here&amp;#8217;s what hit me on the plane home: That&amp;#8217;s exactly what I see happen in sales all the time. One moment of uncertainty, one unexpected challenge, and suddenly, a salesperson who is perfectly capable starts spiraling. Their &lt;a href=&#34;https://salesgravy.com/why-sales-confidence-disappears-and-what-actually-brings-it-back/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;confidence evaporates&lt;/a&gt;. And with it goes their ability to perform.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-confidence-matters-in-sales&#34;&gt;Why Confidence Matters in Sales&lt;/h2&gt;
&lt;p&gt;In sales, there is nothing that sells like confidence. Nothing.&lt;/p&gt;
&lt;p&gt;Buyers lean into confidence. They&amp;#8217;re attracted to it. They trust it. And because of emotional contagion—your ability to transfer your emotions to another person—you basically take your confidence and hand it to the buyer, who then gains more confidence in you.&lt;/p&gt;
&lt;p&gt;Think about it. When you walk into a meeting radiating confidence, the buyer thinks, &amp;#8220;This person knows what they&amp;#8217;re doing. They believe in what they&amp;#8217;re selling. I can trust them.&amp;#8221;&lt;/p&gt;
&lt;p&gt;But when you walk in feeling insecure, the buyer picks up on that too. They start thinking, &amp;#8220;Why is this person nervous? What aren&amp;#8217;t they telling me? Maybe this isn&amp;#8217;t the right solution.&amp;#8221;&lt;/p&gt;
&lt;p&gt;In sales, because we can&amp;#8217;t always control the playing field and because we don&amp;#8217;t always feel like we should be where we are—especially when we&amp;#8217;re dealing with the C-suite or high-level decision makers, when we&amp;#8217;re in super competitive situations, or when we don&amp;#8217;t really know what we&amp;#8217;re talking about—one thing that goes wrong can create a cascade of other problems, creating a downward insecurity spiral that is real and deadly.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-ultimate-source-of-confidence&#34;&gt;The Ultimate Source of Confidence&lt;/h2&gt;
&lt;p&gt;So the question is: Where does confidence &lt;a href=&#34;https://salesgravy.com/the-confidence-playbook-for-peak-performers/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;come from&lt;/a&gt;? Where do you get it?&lt;/p&gt;
&lt;p&gt;Well, confidence by its very nature comes from the inside. It&amp;#8217;s a mindset. It&amp;#8217;s something that you believe, just like insecurity is a mindset that comes from the inside.&lt;/p&gt;
&lt;p&gt;Confidence is mostly created by certainty.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;When you feel certain that you can control the outcome, you feel more confident.&lt;/li&gt;
&lt;li&gt;When you&amp;#8217;re in situations that feel familiar, or you&amp;#8217;re talking about a product, your service, or some part of your offering that you totally understand, you feel more confident.&lt;/li&gt;
&lt;li&gt;When you&amp;#8217;ve executed the sales process perfectly and built deep relationships with your customers, you feel more confident that they&amp;#8217;re going to buy from you.&lt;/li&gt;
&lt;li&gt;When you&amp;#8217;ve practiced your presentation multiple times and know it by rote, you feel more confident.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;By the way, the same thing works in reverse. Uncertainty begets insecurity.&lt;/p&gt;
&lt;p&gt;When you walk into a situation, and you feel uncertain—and this happens to a lot of brand-new salespeople who don&amp;#8217;t know what to say or feel like they don&amp;#8217;t really understand the product offering, their industry, or their customer&amp;#8217;s business—it creates a level of insecurity.&lt;/p&gt;
&lt;p&gt;So the answer, if we want to be more confident, is to create more certainty.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-certainty-creates-confidence&#34;&gt;Certainty Creates Confidence&lt;/h2&gt;
&lt;p&gt;Let me give you an example from my horrible, awful, terrible round of golf.&lt;/p&gt;
&lt;p&gt;In the middle of that terrible round, I got desperate for anything that would give me confidence. So I started playing entire holes with my 7-iron because that was the one club I felt I was certain I could hit.&lt;/p&gt;
&lt;p&gt;Except for putting, I would hit the 7-iron off the tee, on the fairway, and chip with it around the green. 150 yards at a time with my 7-iron, I could make it go straight down the fairway and hit the green.&lt;/p&gt;
&lt;p&gt;That certainty in that particular club helped me feel more confident, and my game actually improved when I stuck with what I knew worked.&lt;/p&gt;
&lt;p&gt;Now, in sales like golf, there is nothing you can be 100% certain about, simply because there are too many variables. We&amp;#8217;re dealing with human beings, nasty competitors, and a shifting landscape. Even in accounts that are in our pipeline, things are always changing.&lt;/p&gt;
&lt;p&gt;So for us as sales professionals, there&amp;#8217;s no absolute certainty. But there are ways you can boost certainty in order to gain more confidence.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-four-ways-to-create-certainty-and-boost-confidence&#34;&gt;Four Ways to Create Certainty and Boost Confidence&lt;/h2&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-1-invest-in-yourself-through-education&#34;&gt;1. Invest in Yourself Through Education&lt;/h3&gt;
&lt;p&gt;If you get insecure when you&amp;#8217;re talking about things in your industry or about your product that you don&amp;#8217;t understand, then go educate yourself.&lt;/p&gt;
&lt;p&gt;Take the time to learn. Take classes. Go to your LMS and take &lt;a href=&#34;https://www.salesgravy.university&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;e-learning&lt;/a&gt;. Read everything about your product. Become an expert—not just in your product, but in your industry.&lt;/p&gt;
&lt;p&gt;Also, learn about business. The more you can educate yourself about business, the more you gain business acumen, which makes you feel more confident in conversations with executives.&lt;/p&gt;
&lt;p&gt;When you know your stuff cold, understand your product inside and out, and can speak intelligently about your industry and your customer&amp;#8217;s business challenges, uncertainty evaporates, and with it, goes insecurity.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-2-plan-every-single-call&#34;&gt;2. Plan Every Single Call&lt;/h3&gt;
&lt;p&gt;Winging it is wickedly stupid on sales calls because when you wing it, you create uncertainty.&lt;/p&gt;
&lt;p&gt;So sit down and think about every single call.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;What am I going to do?&lt;/li&gt;
&lt;li&gt;What questions am I going to ask?&lt;/li&gt;
&lt;li&gt;What&amp;#8217;s my objective for being there?&lt;/li&gt;
&lt;li&gt;What am I going to close for at the end (targeted next step)?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Build a plan, write it down, and review it in advance of your meeting. Planning creates certainty.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-3-murder-board-your-big-meetings&#34;&gt;3. Murder Board Your Big Meetings&lt;/h3&gt;
&lt;p&gt;Along with planning comes the concept of murder boarding, red teaming, or scenario playing. Murder boarding creates certainty around handling the unexpected.&lt;/p&gt;
&lt;p&gt;Especially in large presentations and closing calls, you need to start pulling the thread on everything that could possibly go wrong. Every &lt;a href=&#34;https://salesgravy.com/navigatin-sales-objections/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;objection&lt;/a&gt; you could get. Every pushback. Every hard question.&lt;/p&gt;
&lt;p&gt;Think about the different stakeholders who are going to be around the table, and the types of questions they&amp;#8217;re going to ask, and the potential things they may say. Then find somebody on your team or somebody in your household to role-play all those scenarios with.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ve found that nothing gives me more confidence in big sales meetings than murder boarding. Because when I get into those situations—especially with objections or negotiations that can be super intimidating—the more I role-play those things, the better I am at them and the easier they are to deal with. In fact, they&amp;#8217;re far less difficult in real life than they were in the role-playing.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-4-keep-a-full-pipeline&#34;&gt;4. Keep a Full Pipeline&lt;/h3&gt;
&lt;p&gt;This is powerful: There&amp;#8217;s nothing that makes you more confident than being able to sell like you don&amp;#8217;t have to sell.&lt;/p&gt;
&lt;p&gt;When you are fanatical about &lt;a href=&#34;https://salesgravy.com/your-calendar-is-lying-about-why-youre-not-prospecting-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;prospecting&lt;/a&gt; and build a full pipeline, it gives you lots of options. You know you can walk away from anything. You&amp;#8217;re detached from the outcome.&lt;/p&gt;
&lt;p&gt;When it doesn&amp;#8217;t make a difference if you win or lose, you gain immense confidence, which is why a full pipeline is the ultimate confidence builder.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-with-confidence-mindset-matters&#34;&gt;With Confidence, Mindset Matters&lt;/h2&gt;
&lt;p&gt;When it comes to confidence, mindset matters. If you are obsessed with how you might fail or what you might do wrong, there&amp;#8217;s a tendency to get the thing you&amp;#8217;re focused on. It&amp;#8217;s called target obsession. Whatever we focus on, we tend to attract and move toward. So be careful what you&amp;#8217;re focused on.&lt;/p&gt;
&lt;p&gt;One of the things I do—and I know this is kind of weird, but it works—is before I walk into a sales meeting, I look into the mirror and tell myself, &amp;#8220;I&amp;#8217;m a great salesperson.&amp;#8221;&lt;/p&gt;
&lt;p&gt;I actually say the words out loud. It&amp;#8217;s a little bit cheesy. But by saying those words, changing my body language, pushing my shoulders up, my chin out—the power pose, as some would say—that actually begins to change my mindset and makes me feel more confident.&lt;/p&gt;
&lt;p&gt;Add to that eating well, getting plenty of sleep (sleep really does wonders for your confidence), exercising, and making sure, before you go into a big presentation, that you&amp;#8217;re not going in on an empty stomach.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-overcome-insecurity-in-the-moment&#34;&gt;How to Overcome Insecurity in the Moment&lt;/h2&gt;
&lt;p&gt;I sell every single day, and I&amp;#8217;ve been doing this for 30 years. I know what it&amp;#8217;s like to walk into a meeting with a prospect or customer and feel insecure. It happens to me still. But here&amp;#8217;s the thing: I&amp;#8217;m very careful not to let people see me sweat because insecurity and sales make a poor mixture.&lt;/p&gt;
&lt;p&gt;Because emotions are contagious and people have a tendency to respond in kind, I want to avoid transferring my insecurity to them, causing them to feel uncertain about me. So I&amp;#8217;m very careful with my body language, eye contact, voice inflection, and how fast I speak.&lt;/p&gt;
&lt;p&gt;One tactic I use when I feel insecure is to slow down, pause, and ask a question. This gives me a moment to regain my composure and manage my body language.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-build-confidence-with-knowledge-planning-practice-and-pipeline&#34;&gt;Build Confidence with Knowledge, Planning, Practice, and Pipeline&lt;/h2&gt;
&lt;p&gt;Confidence isn&amp;#8217;t something you&amp;#8217;re born with. It&amp;#8217;s something you build through preparation, knowledge, practice, and a full pipeline.&lt;/p&gt;
&lt;p&gt;The good news is that all of these things are within your control. You can choose to educate yourself, to plan, practice, and prospect.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what I want you to do this week:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;First, identify your gaps.&lt;/strong&gt; Where do you feel uncertain in your sales process? Is it product knowledge? Industry knowledge? Objection handling? Closing? Write it down.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Second, create a learning plan.&lt;/strong&gt; For each gap you identified, create a specific plan to fill it. What books will you read? What training will you take? Who will you shadow or learn from?&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Third, plan your next three calls.&lt;/strong&gt; Don&amp;#8217;t wing another call this week. Sit down and plan your next three sales conversations. Write out your objectives, your questions, and your close.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fourth, murder board your biggest opportunity.&lt;/strong&gt; If you&amp;#8217;ve got a major presentation or closing call coming up, spend an hour this week role-playing every possible scenario with a colleague.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fifth, evaluate your pipeline.&lt;/strong&gt; Is it full enough that you can sell without desperation? If not, block time this week for serious prospecting.&lt;/p&gt;
&lt;p&gt;This is how you build the kind of unshakeable confidence that buyers respond to, competitors fear, and that feels so good.&lt;/p&gt;
&lt;p&gt;And remember, when it&amp;#8217;s time to go home and you&amp;#8217;re tired and worn out, always stop and make one more call. Because that one more call gives you the confidence that you can walk in any door, anytime, stand toe to toe with any buyer, and have a winning sales conversation.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Over a million sales professionals and sales teams have become more confident prospectors with the Fanatical Prospecting system. &lt;a href=&#34;https://fanaticalprospecting.com&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Learn more here.&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;

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                <description><![CDATA[<p>Have you ever gone into a closing meeting, a sales presentation, or even a prospecting call with total confidence? That mindset and feeling that everything’s going to go your way, that nothing can go wrong, that you’re absolutely going to win?</p><p>I’ve been there. I know you have too. It’s one of the greatest feelings ever.</p><p>But let’s juxtapose that against going into a meeting feeling insecure, where your focus is on everything that could go wrong versus everything that could go right. And then, as soon as something does go wrong, everything starts to spiral downward.</p><p>There is absolutely nothing that can make or break a deal like confidence.</p><p>In this <a href="https://salesgravy.com/podcasts/" rel="nofollow">Sales Gravy podcast</a> episode, we’re going to explore exactly where confidence comes from, why it matters so much in sales, and most importantly, what you can do to build the unshakeable confidence that closes deals.</p><h2>The Insecurity Death Spiral</h2><p>Recently, I learned a profound lesson about confidence.</p><p>I was invited to play golf with a group of businesspeople in Florida. Beautiful day, sunshine, great course. It should have been perfect.</p><p>Except I’m not a very good golfer. And these guys? They were good. Really good. The kind of golfers who carry single-digit handicaps and talk about their swing plane like it’s a science project.</p><p>So I’m standing on the first tee, watching them stripe their drives straight down the middle, and I can feel it happening. That little voice in my head starts whispering: “You don’t belong here. You’re going to embarrass yourself. Everyone’s going to see how bad you are.”</p><p>I started strong enough. Made it through the first couple of holes without humiliating myself. But then I hit a bad shot. Then another. And instead of shaking it off like I normally would, I started fixating on those bad shots.</p><p>That’s when the downward spiral began.</p><p>Every swing became an exercise in anxiety. I was so focused on not messing up that I couldn’t help but mess up. My mechanics fell apart. My rhythm disappeared.</p><p>By the end of the round, I had played one of the worst games of golf in my life. Not because I suddenly forgot how to swing a club, but because I let <a href="https://salesgravy.com/how-to-get-back-up-when-life-knocks-you-down-with-kristin-austin/" rel="nofollow">insecurity</a> take over.</p><p>Now, I managed to keep a smile on my face. We were playing golf in the Florida sunshine, after all. But inside, I was frustrated because I knew what had happened. I let my insecurity about being the weakest player in the group sabotage my entire game.</p><p>And here’s what hit me on the plane home: That’s exactly what I see happen in sales all the time. One moment of uncertainty, one unexpected challenge, and suddenly, a salesperson who is perfectly capable starts spiraling. Their <a href="https://salesgravy.com/why-sales-confidence-disappears-and-what-actually-brings-it-back/" rel="nofollow">confidence evaporates</a>. And with it goes their ability to perform.</p><h2>Why Confidence Matters in Sales</h2><p>In sales, there is nothing that sells like confidence. Nothing.</p><p>Buyers lean into confidence. They’re attracted to it. They trust it. And because of emotional contagion—your ability to transfer your emotions to another person—you basically take your confidence and hand it to the buyer, who then gains more confidence in you.</p><p>Think about it. When you walk into a meeting radiating confidence, the buyer thinks, “This person knows what they’re doing. They believe in what they’re selling. I can trust them.”</p><p>But when you walk in feeling insecure, the buyer picks up on that too. They start thinking, “Why is this person nervous? What aren’t they telling me? Maybe this isn’t the right solution.”</p><p>In sales, because we can’t always control the playing field and because we don’t always feel like we should be where we are—especially when we’re dealing with the C-suite or high-level decision makers, when we’re in super competitive situations, or when we don’t really know what we’re talking about—one thing that goes wrong can create a cascade of other problems, creating a downward insecurity spiral that is real and deadly.</p><h2>The Ultimate Source of Confidence</h2><p>So the question is: Where does confidence <a href="https://salesgravy.com/the-confidence-playbook-for-peak-performers/" rel="nofollow">come from</a>? Where do you get it?</p><p>Well, confidence by its very nature comes from the inside. It’s a mindset. It’s something that you believe, just like insecurity is a mindset that comes from the inside.</p><p>Confidence is mostly created by certainty.</p><ul><li>When you feel certain that you can control the outcome, you feel more confident.</li><li>When you’re in situations that feel familiar, or you’re talking about a product, your service, or some part of your offering that you totally understand, you feel more confident.</li><li>When you’ve executed the sales process perfectly and built deep relationships with your customers, you feel more confident that they’re going to buy from you.</li><li>When you’ve practiced your presentation multiple times and know it by rote, you feel more confident.</li></ul><p>By the way, the same thing works in reverse. Uncertainty begets insecurity.</p><p>When you walk into a situation, and you feel uncertain—and this happens to a lot of brand-new salespeople who don’t know what to say or feel like they don’t really understand the product offering, their industry, or their customer’s business—it creates a level of insecurity.</p><p>So the answer, if we want to be more confident, is to create more certainty.</p><h2>Certainty Creates Confidence</h2><p>Let me give you an example from my horrible, awful, terrible round of golf.</p><p>In the middle of that terrible round, I got desperate for anything that would give me confidence. So I started playing entire holes with my 7-iron because that was the one club I felt I was certain I could hit.</p><p>Except for putting, I would hit the 7-iron off the tee, on the fairway, and chip with it around the green. 150 yards at a time with my 7-iron, I could make it go straight down the fairway and hit the green.</p><p>That certainty in that particular club helped me feel more confident, and my game actually improved when I stuck with what I knew worked.</p><p>Now, in sales like golf, there is nothing you can be 100% certain about, simply because there are too many variables. We’re dealing with human beings, nasty competitors, and a shifting landscape. Even in accounts that are in our pipeline, things are always changing.</p><p>So for us as sales professionals, there’s no absolute certainty. But there are ways you can boost certainty in order to gain more confidence.</p><h2>Four Ways to Create Certainty and Boost Confidence</h2><h3>1. Invest in Yourself Through Education</h3><p>If you get insecure when you’re talking about things in your industry or about your product that you don’t understand, then go educate yourself.</p><p>Take the time to learn. Take classes. Go to your LMS and take <a href="https://www.salesgravy.university" rel="nofollow">e-learning</a>. Read everything about your product. Become an expert—not just in your product, but in your industry.</p><p>Also, learn about business. The more you can educate yourself about business, the more you gain business acumen, which makes you feel more confident in conversations with executives.</p><p>When you know your stuff cold, understand your product inside and out, and can speak intelligently about your industry and your customer’s business challenges, uncertainty evaporates, and with it, goes insecurity.</p><h3>2. Plan Every Single Call</h3><p>Winging it is wickedly stupid on sales calls because when you wing it, you create uncertainty.</p><p>So sit down and think about every single call.</p><ul><li>What am I going to do?</li><li>What questions am I going to ask?</li><li>What’s my objective for being there?</li><li>What am I going to close for at the end (targeted next step)?</li></ul><p>Build a plan, write it down, and review it in advance of your meeting. Planning creates certainty.</p><h3>3. Murder Board Your Big Meetings</h3><p>Along with planning comes the concept of murder boarding, red teaming, or scenario playing. Murder boarding creates certainty around handling the unexpected.</p><p>Especially in large presentations and closing calls, you need to start pulling the thread on everything that could possibly go wrong. Every <a href="https://salesgravy.com/navigatin-sales-objections/" rel="nofollow">objection</a> you could get. Every pushback. Every hard question.</p><p>Think about the different stakeholders who are going to be around the table, and the types of questions they’re going to ask, and the potential things they may say. Then find somebody on your team or somebody in your household to role-play all those scenarios with.</p><p>I’ve found that nothing gives me more confidence in big sales meetings than murder boarding. Because when I get into those situations—especially with objections or negotiations that can be super intimidating—the more I role-play those things, the better I am at them and the easier they are to deal with. In fact, they’re far less difficult in real life than they were in the role-playing.</p><h3>4. Keep a Full Pipeline</h3><p>This is powerful: There’s nothing that makes you more confident than being able to sell like you don’t have to sell.</p><p>When you are fanatical about <a href="https://salesgravy.com/your-calendar-is-lying-about-why-youre-not-prospecting-money-monday/" rel="nofollow">prospecting</a> and build a full pipeline, it gives you lots of options. You know you can walk away from anything. You’re detached from the outcome.</p><p>When it doesn’t make a difference if you win or lose, you gain immense confidence, which is why a full pipeline is the ultimate confidence builder.</p><h2>With Confidence, Mindset Matters</h2><p>When it comes to confidence, mindset matters. If you are obsessed with how you might fail or what you might do wrong, there’s a tendency to get the thing you’re focused on. It’s called target obsession. Whatever we focus on, we tend to attract and move toward. So be careful what you’re focused on.</p><p>One of the things I do—and I know this is kind of weird, but it works—is before I walk into a sales meeting, I look into the mirror and tell myself, “I’m a great salesperson.”</p><p>I actually say the words out loud. It’s a little bit cheesy. But by saying those words, changing my body language, pushing my shoulders up, my chin out—the power pose, as some would say—that actually begins to change my mindset and makes me feel more confident.</p><p>Add to that eating well, getting plenty of sleep (sleep really does wonders for your confidence), exercising, and making sure, before you go into a big presentation, that you’re not going in on an empty stomach.</p><h2>How to Overcome Insecurity in the Moment</h2><p>I sell every single day, and I’ve been doing this for 30 years. I know what it’s like to walk into a meeting with a prospect or customer and feel insecure. It happens to me still. But here’s the thing: I’m very careful not to let people see me sweat because insecurity and sales make a poor mixture.</p><p>Because emotions are contagious and people have a tendency to respond in kind, I want to avoid transferring my insecurity to them, causing them to feel uncertain about me. So I’m very careful with my body language, eye contact, voice inflection, and how fast I speak.</p><p>One tactic I use when I feel insecure is to slow down, pause, and ask a question. This gives me a moment to regain my composure and manage my body language.</p><h2>Build Confidence with Knowledge, Planning, Practice, and Pipeline</h2><p>Confidence isn’t something you’re born with. It’s something you build through preparation, knowledge, practice, and a full pipeline.</p><p>The good news is that all of these things are within your control. You can choose to educate yourself, to plan, practice, and prospect.</p><p>Here’s what I want you to do this week:</p><p><strong>First, identify your gaps.</strong> Where do you feel uncertain in your sales process? Is it product knowledge? Industry knowledge? Objection handling? Closing? Write it down.</p><p><strong>Second, create a learning plan.</strong> For each gap you identified, create a specific plan to fill it. What books will you read? What training will you take? Who will you shadow or learn from?</p><p><strong>Third, plan your next three calls.</strong> Don’t wing another call this week. Sit down and plan your next three sales conversations. Write out your objectives, your questions, and your close.</p><p><strong>Fourth, murder board your biggest opportunity.</strong> If you’ve got a major presentation or closing call coming up, spend an hour this week role-playing every possible scenario with a colleague.</p><p><strong>Fifth, evaluate your pipeline.</strong> Is it full enough that you can sell without desperation? If not, block time this week for serious prospecting.</p><p>This is how you build the kind of unshakeable confidence that buyers respond to, competitors fear, and that feels so good.</p><p>And remember, when it’s time to go home and you’re tired and worn out, always stop and make one more call. Because that one more call gives you the confidence that you can walk in any door, anytime, stand toe to toe with any buyer, and have a winning sales conversation.</p><p>Over a million sales professionals and sales teams have become more confident prospectors with the Fanatical Prospecting system. <a href="https://fanaticalprospecting.com" rel="nofollow">Learn more here.</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Have you ever gone into a closing meeting, a sales presentation, or even a prospecting call with total confidence? That mindset and feeling that everything’s going to go your way, that nothing can go wrong, that you’re absolutely going to win?&lt;/p&gt;&lt;p&gt;I’ve been there. I know you have too. It’s one of the greatest feelings ever.&lt;/p&gt;&lt;p&gt;But let’s juxtapose that against going into a meeting feeling insecure, where your focus is on everything that could go wrong versus everything that could go right. And then, as soon as something does go wrong, everything starts to spiral downward.&lt;/p&gt;&lt;p&gt;There is absolutely nothing that can make or break a deal like confidence.&lt;/p&gt;&lt;p&gt;In this &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy podcast&lt;/a&gt; episode, we’re going to explore exactly where confidence comes from, why it matters so much in sales, and most importantly, what you can do to build the unshakeable confidence that closes deals.&lt;/p&gt;&lt;h2&gt;The Insecurity Death Spiral&lt;/h2&gt;&lt;p&gt;Recently, I learned a profound lesson about confidence.&lt;/p&gt;&lt;p&gt;I was invited to play golf with a group of businesspeople in Florida. Beautiful day, sunshine, great course. It should have been perfect.&lt;/p&gt;&lt;p&gt;Except I’m not a very good golfer. And these guys? They were good. Really good. The kind of golfers who carry single-digit handicaps and talk about their swing plane like it’s a science project.&lt;/p&gt;&lt;p&gt;So I’m standing on the first tee, watching them stripe their drives straight down the middle, and I can feel it happening. That little voice in my head starts whispering: “You don’t belong here. You’re going to embarrass yourself. Everyone’s going to see how bad you are.”&lt;/p&gt;&lt;p&gt;I started strong enough. Made it through the first couple of holes without humiliating myself. But then I hit a bad shot. Then another. And instead of shaking it off like I normally would, I started fixating on those bad shots.&lt;/p&gt;&lt;p&gt;That’s when the downward spiral began.&lt;/p&gt;&lt;p&gt;Every swing became an exercise in anxiety. I was so focused on not messing up that I couldn’t help but mess up. My mechanics fell apart. My rhythm disappeared.&lt;/p&gt;&lt;p&gt;By the end of the round, I had played one of the worst games of golf in my life. Not because I suddenly forgot how to swing a club, but because I let &lt;a href=&#34;https://salesgravy.com/how-to-get-back-up-when-life-knocks-you-down-with-kristin-austin/&#34; rel=&#34;nofollow&#34;&gt;insecurity&lt;/a&gt; take over.&lt;/p&gt;&lt;p&gt;Now, I managed to keep a smile on my face. We were playing golf in the Florida sunshine, after all. But inside, I was frustrated because I knew what had happened. I let my insecurity about being the weakest player in the group sabotage my entire game.&lt;/p&gt;&lt;p&gt;And here’s what hit me on the plane home: That’s exactly what I see happen in sales all the time. One moment of uncertainty, one unexpected challenge, and suddenly, a salesperson who is perfectly capable starts spiraling. Their &lt;a href=&#34;https://salesgravy.com/why-sales-confidence-disappears-and-what-actually-brings-it-back/&#34; rel=&#34;nofollow&#34;&gt;confidence evaporates&lt;/a&gt;. And with it goes their ability to perform.&lt;/p&gt;&lt;h2&gt;Why Confidence Matters in Sales&lt;/h2&gt;&lt;p&gt;In sales, there is nothing that sells like confidence. Nothing.&lt;/p&gt;&lt;p&gt;Buyers lean into confidence. They’re attracted to it. They trust it. And because of emotional contagion—your ability to transfer your emotions to another person—you basically take your confidence and hand it to the buyer, who then gains more confidence in you.&lt;/p&gt;&lt;p&gt;Think about it. When you walk into a meeting radiating confidence, the buyer thinks, “This person knows what they’re doing. They believe in what they’re selling. I can trust them.”&lt;/p&gt;&lt;p&gt;But when you walk in feeling insecure, the buyer picks up on that too. They start thinking, “Why is this person nervous? What aren’t they telling me? Maybe this isn’t the right solution.”&lt;/p&gt;&lt;p&gt;In sales, because we can’t always control the playing field and because we don’t always feel like we should be where we are—especially when we’re dealing with the C-suite or high-level decision makers, when we’re in super competitive situations, or when we don’t really know what we’re talking about—one thing that goes wrong can create a cascade of other problems, creating a downward insecurity spiral that is real and deadly.&lt;/p&gt;&lt;h2&gt;The Ultimate Source of Confidence&lt;/h2&gt;&lt;p&gt;So the question is: Where does confidence &lt;a href=&#34;https://salesgravy.com/the-confidence-playbook-for-peak-performers/&#34; rel=&#34;nofollow&#34;&gt;come from&lt;/a&gt;? Where do you get it?&lt;/p&gt;&lt;p&gt;Well, confidence by its very nature comes from the inside. It’s a mindset. It’s something that you believe, just like insecurity is a mindset that comes from the inside.&lt;/p&gt;&lt;p&gt;Confidence is mostly created by certainty.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;When you feel certain that you can control the outcome, you feel more confident.&lt;/li&gt;&lt;li&gt;When you’re in situations that feel familiar, or you’re talking about a product, your service, or some part of your offering that you totally understand, you feel more confident.&lt;/li&gt;&lt;li&gt;When you’ve executed the sales process perfectly and built deep relationships with your customers, you feel more confident that they’re going to buy from you.&lt;/li&gt;&lt;li&gt;When you’ve practiced your presentation multiple times and know it by rote, you feel more confident.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;By the way, the same thing works in reverse. Uncertainty begets insecurity.&lt;/p&gt;&lt;p&gt;When you walk into a situation, and you feel uncertain—and this happens to a lot of brand-new salespeople who don’t know what to say or feel like they don’t really understand the product offering, their industry, or their customer’s business—it creates a level of insecurity.&lt;/p&gt;&lt;p&gt;So the answer, if we want to be more confident, is to create more certainty.&lt;/p&gt;&lt;h2&gt;Certainty Creates Confidence&lt;/h2&gt;&lt;p&gt;Let me give you an example from my horrible, awful, terrible round of golf.&lt;/p&gt;&lt;p&gt;In the middle of that terrible round, I got desperate for anything that would give me confidence. So I started playing entire holes with my 7-iron because that was the one club I felt I was certain I could hit.&lt;/p&gt;&lt;p&gt;Except for putting, I would hit the 7-iron off the tee, on the fairway, and chip with it around the green. 150 yards at a time with my 7-iron, I could make it go straight down the fairway and hit the green.&lt;/p&gt;&lt;p&gt;That certainty in that particular club helped me feel more confident, and my game actually improved when I stuck with what I knew worked.&lt;/p&gt;&lt;p&gt;Now, in sales like golf, there is nothing you can be 100% certain about, simply because there are too many variables. We’re dealing with human beings, nasty competitors, and a shifting landscape. Even in accounts that are in our pipeline, things are always changing.&lt;/p&gt;&lt;p&gt;So for us as sales professionals, there’s no absolute certainty. But there are ways you can boost certainty in order to gain more confidence.&lt;/p&gt;&lt;h2&gt;Four Ways to Create Certainty and Boost Confidence&lt;/h2&gt;&lt;h3&gt;1. Invest in Yourself Through Education&lt;/h3&gt;&lt;p&gt;If you get insecure when you’re talking about things in your industry or about your product that you don’t understand, then go educate yourself.&lt;/p&gt;&lt;p&gt;Take the time to learn. Take classes. Go to your LMS and take &lt;a href=&#34;https://www.salesgravy.university&#34; rel=&#34;nofollow&#34;&gt;e-learning&lt;/a&gt;. Read everything about your product. Become an expert—not just in your product, but in your industry.&lt;/p&gt;&lt;p&gt;Also, learn about business. The more you can educate yourself about business, the more you gain business acumen, which makes you feel more confident in conversations with executives.&lt;/p&gt;&lt;p&gt;When you know your stuff cold, understand your product inside and out, and can speak intelligently about your industry and your customer’s business challenges, uncertainty evaporates, and with it, goes insecurity.&lt;/p&gt;&lt;h3&gt;2. Plan Every Single Call&lt;/h3&gt;&lt;p&gt;Winging it is wickedly stupid on sales calls because when you wing it, you create uncertainty.&lt;/p&gt;&lt;p&gt;So sit down and think about every single call.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;What am I going to do?&lt;/li&gt;&lt;li&gt;What questions am I going to ask?&lt;/li&gt;&lt;li&gt;What’s my objective for being there?&lt;/li&gt;&lt;li&gt;What am I going to close for at the end (targeted next step)?&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Build a plan, write it down, and review it in advance of your meeting. Planning creates certainty.&lt;/p&gt;&lt;h3&gt;3. Murder Board Your Big Meetings&lt;/h3&gt;&lt;p&gt;Along with planning comes the concept of murder boarding, red teaming, or scenario playing. Murder boarding creates certainty around handling the unexpected.&lt;/p&gt;&lt;p&gt;Especially in large presentations and closing calls, you need to start pulling the thread on everything that could possibly go wrong. Every &lt;a href=&#34;https://salesgravy.com/navigatin-sales-objections/&#34; rel=&#34;nofollow&#34;&gt;objection&lt;/a&gt; you could get. Every pushback. Every hard question.&lt;/p&gt;&lt;p&gt;Think about the different stakeholders who are going to be around the table, and the types of questions they’re going to ask, and the potential things they may say. Then find somebody on your team or somebody in your household to role-play all those scenarios with.&lt;/p&gt;&lt;p&gt;I’ve found that nothing gives me more confidence in big sales meetings than murder boarding. Because when I get into those situations—especially with objections or negotiations that can be super intimidating—the more I role-play those things, the better I am at them and the easier they are to deal with. In fact, they’re far less difficult in real life than they were in the role-playing.&lt;/p&gt;&lt;h3&gt;4. Keep a Full Pipeline&lt;/h3&gt;&lt;p&gt;This is powerful: There’s nothing that makes you more confident than being able to sell like you don’t have to sell.&lt;/p&gt;&lt;p&gt;When you are fanatical about &lt;a href=&#34;https://salesgravy.com/your-calendar-is-lying-about-why-youre-not-prospecting-money-monday/&#34; rel=&#34;nofollow&#34;&gt;prospecting&lt;/a&gt; and build a full pipeline, it gives you lots of options. You know you can walk away from anything. You’re detached from the outcome.&lt;/p&gt;&lt;p&gt;When it doesn’t make a difference if you win or lose, you gain immense confidence, which is why a full pipeline is the ultimate confidence builder.&lt;/p&gt;&lt;h2&gt;With Confidence, Mindset Matters&lt;/h2&gt;&lt;p&gt;When it comes to confidence, mindset matters. If you are obsessed with how you might fail or what you might do wrong, there’s a tendency to get the thing you’re focused on. It’s called target obsession. Whatever we focus on, we tend to attract and move toward. So be careful what you’re focused on.&lt;/p&gt;&lt;p&gt;One of the things I do—and I know this is kind of weird, but it works—is before I walk into a sales meeting, I look into the mirror and tell myself, “I’m a great salesperson.”&lt;/p&gt;&lt;p&gt;I actually say the words out loud. It’s a little bit cheesy. But by saying those words, changing my body language, pushing my shoulders up, my chin out—the power pose, as some would say—that actually begins to change my mindset and makes me feel more confident.&lt;/p&gt;&lt;p&gt;Add to that eating well, getting plenty of sleep (sleep really does wonders for your confidence), exercising, and making sure, before you go into a big presentation, that you’re not going in on an empty stomach.&lt;/p&gt;&lt;h2&gt;How to Overcome Insecurity in the Moment&lt;/h2&gt;&lt;p&gt;I sell every single day, and I’ve been doing this for 30 years. I know what it’s like to walk into a meeting with a prospect or customer and feel insecure. It happens to me still. But here’s the thing: I’m very careful not to let people see me sweat because insecurity and sales make a poor mixture.&lt;/p&gt;&lt;p&gt;Because emotions are contagious and people have a tendency to respond in kind, I want to avoid transferring my insecurity to them, causing them to feel uncertain about me. So I’m very careful with my body language, eye contact, voice inflection, and how fast I speak.&lt;/p&gt;&lt;p&gt;One tactic I use when I feel insecure is to slow down, pause, and ask a question. This gives me a moment to regain my composure and manage my body language.&lt;/p&gt;&lt;h2&gt;Build Confidence with Knowledge, Planning, Practice, and Pipeline&lt;/h2&gt;&lt;p&gt;Confidence isn’t something you’re born with. It’s something you build through preparation, knowledge, practice, and a full pipeline.&lt;/p&gt;&lt;p&gt;The good news is that all of these things are within your control. You can choose to educate yourself, to plan, practice, and prospect.&lt;/p&gt;&lt;p&gt;Here’s what I want you to do this week:&lt;/p&gt;&lt;p&gt;&lt;strong&gt;First, identify your gaps.&lt;/strong&gt; Where do you feel uncertain in your sales process? Is it product knowledge? Industry knowledge? Objection handling? Closing? Write it down.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Second, create a learning plan.&lt;/strong&gt; For each gap you identified, create a specific plan to fill it. What books will you read? What training will you take? Who will you shadow or learn from?&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Third, plan your next three calls.&lt;/strong&gt; Don’t wing another call this week. Sit down and plan your next three sales conversations. Write out your objectives, your questions, and your close.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Fourth, murder board your biggest opportunity.&lt;/strong&gt; If you’ve got a major presentation or closing call coming up, spend an hour this week role-playing every possible scenario with a colleague.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Fifth, evaluate your pipeline.&lt;/strong&gt; Is it full enough that you can sell without desperation? If not, block time this week for serious prospecting.&lt;/p&gt;&lt;p&gt;This is how you build the kind of unshakeable confidence that buyers respond to, competitors fear, and that feels so good.&lt;/p&gt;&lt;p&gt;And remember, when it’s time to go home and you’re tired and worn out, always stop and make one more call. Because that one more call gives you the confidence that you can walk in any door, anytime, stand toe to toe with any buyer, and have a winning sales conversation.&lt;/p&gt;&lt;p&gt;Over a million sales professionals and sales teams have become more confident prospectors with the Fanatical Prospecting system. &lt;a href=&#34;https://fanaticalprospecting.com&#34; rel=&#34;nofollow&#34;&gt;Learn more here.&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/where-confidence-comes-from-and-why-it-matters-in-sales-money-monday/</link>
                <pubDate>Mon, 19 Jan 2026 09:18:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/c9aa62f8-56e0-4d46-8e1a-1eb5f5015aff_ey_monday_sales_gravy_podcast_jeb_blount____1_.jpg"/>
                <itunes:duration>867</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Turn Boring Sales Pitches Into Conversations That Close</itunes:title>
                <title>Turn Boring Sales Pitches Into Conversations That Close</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;You are on slide 34 when the CFO’s phone buzzes. She glances down. The VP to her left is nodding, but you can tell he checked out ten minutes ago. You know this pitch cold. You have rehearsed it. You built the deck. You covered every feature, every capability, every objection. And still, you are dying up there.&lt;/p&gt;
&lt;p&gt;You spent weeks on this presentation. None of it matters because everyone in that room has already sat through the same pitch from three other vendors this month.&lt;/p&gt;
&lt;p&gt;“Pitching sucks,” says &lt;a href=&#34;https://www.linkedin.com/in/dannyfontaine/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Danny Fontaine&lt;/a&gt;, author of &lt;em&gt;Pitch, &lt;/em&gt;on an episode of the Sales Gravy Podcast. “It sucks for the people doing it because we get so stressed out, and we spend weeks doing mountains of work. Meanwhile, there is a whole audience who has just as bad of a time as us because they have to sit through an hour of 100 PowerPoint slides and they’re bored.”&lt;/p&gt;
&lt;p&gt;He is right. The audience suffers just as much. They sit through identical presentations, back to back, trying to remember which vendor said what. Both sides leave exhausted. No one wins.&lt;/p&gt;
&lt;p&gt;There is a better way. Effective sales pitch techniques don’t rely on slides. They create engagement, tell stories, and turn monologues into conversations that actually move deals forward.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-traditional-pitches-fail&#34;&gt;Why Traditional Pitches Fail&lt;/h2&gt;
&lt;p&gt;The standard pitch follows the same predictable pattern. Company overview. Capabilities. Case studies. Pricing. Questions at the end. Every competitor uses the same structure. That means you are asking your prospect to choose between nearly identical presentations.&lt;/p&gt;
&lt;p&gt;When everything looks the same, decision makers default to price or familiarity. Your carefully crafted message gets lost in the noise.&lt;/p&gt;
&lt;p&gt;You are treating the pitch like a presentation when it should be a conversation. &lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;You are trying to inform when you should be persuading.&lt;/a&gt;&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=0h7RqBuThf0
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-experience-beats-information&#34;&gt;Experience Beats Information&lt;/h2&gt;
&lt;p&gt;In 1979, a small advertising agency called Allen Brady and Marsh (ABM) competed against industry giant Saatchi &amp;#38; Saatchi for the British Rail account. ABM’s founder, Peter Marsh, knew he couldn’t win by playing it safe.&lt;/p&gt;
&lt;p&gt;When the British Rail executives arrived for the pitch, no one answered the door. They rang the buzzer three times before it finally opened, with no one behind it. The receptionist ignored them while filing her nails. The waiting area was filthy. After a while of being dismissed, the chairman stood up to leave.&lt;/p&gt;
&lt;p&gt;That is when Marsh burst through the doors and said, “Gentlemen, you have just experienced what your customers go through every single day. Shall we see what we can do to put it right?”&lt;/p&gt;
&lt;p&gt;ABM won the account. And it worked because the executives didn’t just understand the problem. They felt it.&lt;/p&gt;
&lt;p&gt;Most sales pitches fail because they ask buyers to care before they are emotionally engaged. Information alone doesn’t create urgency—experience does.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-start-with-them-not-you&#34;&gt;Start With Them, Not You&lt;/h2&gt;
&lt;p&gt;Pitches always start the same: ‘Thanks for your time. Here’s our agenda. Let me tell you about our company.’&lt;/p&gt;
&lt;p&gt;Your prospect stops listening after the first sentence.&lt;/p&gt;
&lt;p&gt;If you want engagement, start with a question. Ask what matters to them. Ask what would make the time valuable. Ask what problem they are trying to solve.&lt;/p&gt;
&lt;p&gt;Before you show a single slide, say something like, “Before we start, what would make this conversation worth your time today?” Or, “What is the biggest challenge you are facing with this right now?”&lt;/p&gt;
&lt;p&gt;Those questions do three things immediately. They show respect. They give you intelligence. And they turn the pitch into a conversation from the first minute.&lt;/p&gt;
&lt;p&gt;This works even better over Zoom, where attention is fragile and distractions are everywhere. When you ask early questions, you pull people in instead of competing with their inbox.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stories-create-memory&#34;&gt;Stories Create Memory&lt;/h2&gt;
&lt;p&gt;The &lt;a href=&#34;https://salesgravy.com/how-stories-give-salespeople-a-winning-edge/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;most powerful stories&lt;/a&gt; aren’t pulled from case studies. They come from real life. Every meaningful achievement involves obstacles. Those obstacles contain lessons. Those lessons connect directly to the challenges your prospects are facing.&lt;/p&gt;
&lt;p&gt;A story without relevance is just noise. A story with a clear lesson becomes a lever.&lt;/p&gt;
&lt;p&gt;A consultant once shared a story about buying a secondhand Lego set. She started building it, only to discover key pieces were missing. After hours of searching for replacements, she had to start over. When pitching a complex implementation, she said, “That taught me something. At the beginning of any project, we have to make sure all the pieces are in the bag.”&lt;/p&gt;
&lt;p&gt;That story worked because it made preparation tangible. It made risk visible. It connected emotionally and logically.&lt;/p&gt;
&lt;p&gt;If the story does not clearly support the point you are making, don’t tell it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-ask-before-you-lose-them&#34;&gt;Ask Before You Lose Them&lt;/h2&gt;
&lt;p&gt;Most salespeople cling to their script even when they can see the room drifting away. They are afraid of losing control, so they keep talking.&lt;/p&gt;
&lt;p&gt;That is how you lose the deal.&lt;/p&gt;
&lt;p&gt;Don’t wait until the Q&amp;#38;A to ask questions. Sprinkle them throughout your pitch to keep your audience engaged and the conversation alive.&lt;/p&gt;
&lt;p&gt;Ask if you’re hitting the mark, what they want to explore deeper, and what matters most to them.&lt;/p&gt;
&lt;p&gt;When you ask questions, you aren’t giving up control. You are gaining it. The person asking the questions is always in control of the conversation.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-emotion-first-logic-second&#34;&gt;Emotion First, Logic Second&lt;/h2&gt;
&lt;p&gt;Buyers like to believe they are rational. They are not. Emotion drives decisions. Logic justifies them.&lt;/p&gt;
&lt;p&gt;If you want someone to care, you have to make them feel something. Frustration. Relief. Possibility. Urgency.&lt;/p&gt;
&lt;p&gt;That is why the British Rail experience worked. Marsh didn’t argue that customer service was bad. He made them experience it. The feeling came first. The logic followed.&lt;/p&gt;
&lt;p&gt;Once a buyer is emotionally engaged, they start looking for reasons to say yes. They look for data to support the decision they already want to make.&lt;/p&gt;
&lt;p&gt;This is why information-first pitches fall flat. You are asking people to care before you have given them a reason to.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.salesgravy.university/learn/course/5-elements-of-effective-sales-proposals-sales-eq/main/5-elements-of-effective-sales-proposals-sales-eq?page=3&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Create the emotional connection first.&lt;/a&gt; Then give them the facts.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-when-the-room-goes-cold&#34;&gt;When the Room Goes Cold&lt;/h2&gt;
&lt;p&gt;Even the best sales pitch techniques don’t work every time. Sometimes the wrong people show up, there is a fire you didn’t know about, or your message just doesn’t land.&lt;/p&gt;
&lt;p&gt;When that happens, don’t push harder. Pivot. Call it out. Ask what would be more valuable. Acknowledge the moment instead of pretending it is not happening.&lt;/p&gt;
&lt;p&gt;That level of honesty builds trust. It shows you are there to solve a problem, not deliver a performance.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-this-matters&#34;&gt;Why This Matters&lt;/h2&gt;
&lt;p&gt;Your prospect didn’t show up to be entertained or to be bored.&lt;/p&gt;
&lt;p&gt;When you give them an experience they didn’t expect, you separate yourself from every competitor running the same tired deck. You become memorable. You become relevant. You become human.&lt;/p&gt;
&lt;p&gt;The pitch that feels risky is usually the one that wins. The personal story. The direct question. The willingness to have a real conversation.&lt;/p&gt;
&lt;p&gt;Because the alternative is being forgotten the moment you leave the room, no matter how many slides you showed.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Want to take your pitch from forgettable to unforgettable? &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Download the FREE A.C.E.D. Buyer Style Playbook&lt;/a&gt;, which shows you exactly how to read your buyers, adapt your approach, and turn every conversation into a deal-closing opportunity.&lt;/p&gt;

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Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>You are on slide 34 when the CFO’s phone buzzes. She glances down. The VP to her left is nodding, but you can tell he checked out ten minutes ago. You know this pitch cold. You have rehearsed it. You built the deck. You covered every feature, every capability, every objection. And still, you are dying up there.</p><p>You spent weeks on this presentation. None of it matters because everyone in that room has already sat through the same pitch from three other vendors this month.</p><p>“Pitching sucks,” says <a href="https://www.linkedin.com/in/dannyfontaine/" rel="nofollow">Danny Fontaine</a>, author of <em>Pitch, </em>on an episode of the Sales Gravy Podcast. “It sucks for the people doing it because we get so stressed out, and we spend weeks doing mountains of work. Meanwhile, there is a whole audience who has just as bad of a time as us because they have to sit through an hour of 100 PowerPoint slides and they’re bored.”</p><p>He is right. The audience suffers just as much. They sit through identical presentations, back to back, trying to remember which vendor said what. Both sides leave exhausted. No one wins.</p><p>There is a better way. Effective sales pitch techniques don’t rely on slides. They create engagement, tell stories, and turn monologues into conversations that actually move deals forward.</p><h2>Why Traditional Pitches Fail</h2><p>The standard pitch follows the same predictable pattern. Company overview. Capabilities. Case studies. Pricing. Questions at the end. Every competitor uses the same structure. That means you are asking your prospect to choose between nearly identical presentations.</p><p>When everything looks the same, decision makers default to price or familiarity. Your carefully crafted message gets lost in the noise.</p><p>You are treating the pitch like a presentation when it should be a conversation. <a href="https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/" rel="nofollow">You are trying to inform when you should be persuading.</a></p><p>https://www.youtube.com/watch?v=0h7RqBuThf0</p><h2>Experience Beats Information</h2><p>In 1979, a small advertising agency called Allen Brady and Marsh (ABM) competed against industry giant Saatchi &amp; Saatchi for the British Rail account. ABM’s founder, Peter Marsh, knew he couldn’t win by playing it safe.</p><p>When the British Rail executives arrived for the pitch, no one answered the door. They rang the buzzer three times before it finally opened, with no one behind it. The receptionist ignored them while filing her nails. The waiting area was filthy. After a while of being dismissed, the chairman stood up to leave.</p><p>That is when Marsh burst through the doors and said, “Gentlemen, you have just experienced what your customers go through every single day. Shall we see what we can do to put it right?”</p><p>ABM won the account. And it worked because the executives didn’t just understand the problem. They felt it.</p><p>Most sales pitches fail because they ask buyers to care before they are emotionally engaged. Information alone doesn’t create urgency—experience does.</p><h2>Start With Them, Not You</h2><p>Pitches always start the same: ‘Thanks for your time. Here’s our agenda. Let me tell you about our company.’</p><p>Your prospect stops listening after the first sentence.</p><p>If you want engagement, start with a question. Ask what matters to them. Ask what would make the time valuable. Ask what problem they are trying to solve.</p><p>Before you show a single slide, say something like, “Before we start, what would make this conversation worth your time today?” Or, “What is the biggest challenge you are facing with this right now?”</p><p>Those questions do three things immediately. They show respect. They give you intelligence. And they turn the pitch into a conversation from the first minute.</p><p>This works even better over Zoom, where attention is fragile and distractions are everywhere. When you ask early questions, you pull people in instead of competing with their inbox.</p><h2>Stories Create Memory</h2><p>The <a href="https://salesgravy.com/how-stories-give-salespeople-a-winning-edge/" rel="nofollow">most powerful stories</a> aren’t pulled from case studies. They come from real life. Every meaningful achievement involves obstacles. Those obstacles contain lessons. Those lessons connect directly to the challenges your prospects are facing.</p><p>A story without relevance is just noise. A story with a clear lesson becomes a lever.</p><p>A consultant once shared a story about buying a secondhand Lego set. She started building it, only to discover key pieces were missing. After hours of searching for replacements, she had to start over. When pitching a complex implementation, she said, “That taught me something. At the beginning of any project, we have to make sure all the pieces are in the bag.”</p><p>That story worked because it made preparation tangible. It made risk visible. It connected emotionally and logically.</p><p>If the story does not clearly support the point you are making, don’t tell it.</p><h2>Ask Before You Lose Them</h2><p>Most salespeople cling to their script even when they can see the room drifting away. They are afraid of losing control, so they keep talking.</p><p>That is how you lose the deal.</p><p>Don’t wait until the Q&amp;A to ask questions. Sprinkle them throughout your pitch to keep your audience engaged and the conversation alive.</p><p>Ask if you’re hitting the mark, what they want to explore deeper, and what matters most to them.</p><p>When you ask questions, you aren’t giving up control. You are gaining it. The person asking the questions is always in control of the conversation.</p><h2>Emotion First, Logic Second</h2><p>Buyers like to believe they are rational. They are not. Emotion drives decisions. Logic justifies them.</p><p>If you want someone to care, you have to make them feel something. Frustration. Relief. Possibility. Urgency.</p><p>That is why the British Rail experience worked. Marsh didn’t argue that customer service was bad. He made them experience it. The feeling came first. The logic followed.</p><p>Once a buyer is emotionally engaged, they start looking for reasons to say yes. They look for data to support the decision they already want to make.</p><p>This is why information-first pitches fall flat. You are asking people to care before you have given them a reason to.</p><p><a href="https://www.salesgravy.university/learn/course/5-elements-of-effective-sales-proposals-sales-eq/main/5-elements-of-effective-sales-proposals-sales-eq?page=3" rel="nofollow">Create the emotional connection first.</a> Then give them the facts.</p><h2>When the Room Goes Cold</h2><p>Even the best sales pitch techniques don’t work every time. Sometimes the wrong people show up, there is a fire you didn’t know about, or your message just doesn’t land.</p><p>When that happens, don’t push harder. Pivot. Call it out. Ask what would be more valuable. Acknowledge the moment instead of pretending it is not happening.</p><p>That level of honesty builds trust. It shows you are there to solve a problem, not deliver a performance.</p><h2>Why This Matters</h2><p>Your prospect didn’t show up to be entertained or to be bored.</p><p>When you give them an experience they didn’t expect, you separate yourself from every competitor running the same tired deck. You become memorable. You become relevant. You become human.</p><p>The pitch that feels risky is usually the one that wins. The personal story. The direct question. The willingness to have a real conversation.</p><p>Because the alternative is being forgotten the moment you leave the room, no matter how many slides you showed.</p><p>Want to take your pitch from forgettable to unforgettable? <a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">Download the FREE A.C.E.D. Buyer Style Playbook</a>, which shows you exactly how to read your buyers, adapt your approach, and turn every conversation into a deal-closing opportunity.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You are on slide 34 when the CFO’s phone buzzes. She glances down. The VP to her left is nodding, but you can tell he checked out ten minutes ago. You know this pitch cold. You have rehearsed it. You built the deck. You covered every feature, every capability, every objection. And still, you are dying up there.&lt;/p&gt;&lt;p&gt;You spent weeks on this presentation. None of it matters because everyone in that room has already sat through the same pitch from three other vendors this month.&lt;/p&gt;&lt;p&gt;“Pitching sucks,” says &lt;a href=&#34;https://www.linkedin.com/in/dannyfontaine/&#34; rel=&#34;nofollow&#34;&gt;Danny Fontaine&lt;/a&gt;, author of &lt;em&gt;Pitch, &lt;/em&gt;on an episode of the Sales Gravy Podcast. “It sucks for the people doing it because we get so stressed out, and we spend weeks doing mountains of work. Meanwhile, there is a whole audience who has just as bad of a time as us because they have to sit through an hour of 100 PowerPoint slides and they’re bored.”&lt;/p&gt;&lt;p&gt;He is right. The audience suffers just as much. They sit through identical presentations, back to back, trying to remember which vendor said what. Both sides leave exhausted. No one wins.&lt;/p&gt;&lt;p&gt;There is a better way. Effective sales pitch techniques don’t rely on slides. They create engagement, tell stories, and turn monologues into conversations that actually move deals forward.&lt;/p&gt;&lt;h2&gt;Why Traditional Pitches Fail&lt;/h2&gt;&lt;p&gt;The standard pitch follows the same predictable pattern. Company overview. Capabilities. Case studies. Pricing. Questions at the end. Every competitor uses the same structure. That means you are asking your prospect to choose between nearly identical presentations.&lt;/p&gt;&lt;p&gt;When everything looks the same, decision makers default to price or familiarity. Your carefully crafted message gets lost in the noise.&lt;/p&gt;&lt;p&gt;You are treating the pitch like a presentation when it should be a conversation. &lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; rel=&#34;nofollow&#34;&gt;You are trying to inform when you should be persuading.&lt;/a&gt;&lt;/p&gt;&lt;p&gt;https://www.youtube.com/watch?v=0h7RqBuThf0&lt;/p&gt;&lt;h2&gt;Experience Beats Information&lt;/h2&gt;&lt;p&gt;In 1979, a small advertising agency called Allen Brady and Marsh (ABM) competed against industry giant Saatchi &amp;amp; Saatchi for the British Rail account. ABM’s founder, Peter Marsh, knew he couldn’t win by playing it safe.&lt;/p&gt;&lt;p&gt;When the British Rail executives arrived for the pitch, no one answered the door. They rang the buzzer three times before it finally opened, with no one behind it. The receptionist ignored them while filing her nails. The waiting area was filthy. After a while of being dismissed, the chairman stood up to leave.&lt;/p&gt;&lt;p&gt;That is when Marsh burst through the doors and said, “Gentlemen, you have just experienced what your customers go through every single day. Shall we see what we can do to put it right?”&lt;/p&gt;&lt;p&gt;ABM won the account. And it worked because the executives didn’t just understand the problem. They felt it.&lt;/p&gt;&lt;p&gt;Most sales pitches fail because they ask buyers to care before they are emotionally engaged. Information alone doesn’t create urgency—experience does.&lt;/p&gt;&lt;h2&gt;Start With Them, Not You&lt;/h2&gt;&lt;p&gt;Pitches always start the same: ‘Thanks for your time. Here’s our agenda. Let me tell you about our company.’&lt;/p&gt;&lt;p&gt;Your prospect stops listening after the first sentence.&lt;/p&gt;&lt;p&gt;If you want engagement, start with a question. Ask what matters to them. Ask what would make the time valuable. Ask what problem they are trying to solve.&lt;/p&gt;&lt;p&gt;Before you show a single slide, say something like, “Before we start, what would make this conversation worth your time today?” Or, “What is the biggest challenge you are facing with this right now?”&lt;/p&gt;&lt;p&gt;Those questions do three things immediately. They show respect. They give you intelligence. And they turn the pitch into a conversation from the first minute.&lt;/p&gt;&lt;p&gt;This works even better over Zoom, where attention is fragile and distractions are everywhere. When you ask early questions, you pull people in instead of competing with their inbox.&lt;/p&gt;&lt;h2&gt;Stories Create Memory&lt;/h2&gt;&lt;p&gt;The &lt;a href=&#34;https://salesgravy.com/how-stories-give-salespeople-a-winning-edge/&#34; rel=&#34;nofollow&#34;&gt;most powerful stories&lt;/a&gt; aren’t pulled from case studies. They come from real life. Every meaningful achievement involves obstacles. Those obstacles contain lessons. Those lessons connect directly to the challenges your prospects are facing.&lt;/p&gt;&lt;p&gt;A story without relevance is just noise. A story with a clear lesson becomes a lever.&lt;/p&gt;&lt;p&gt;A consultant once shared a story about buying a secondhand Lego set. She started building it, only to discover key pieces were missing. After hours of searching for replacements, she had to start over. When pitching a complex implementation, she said, “That taught me something. At the beginning of any project, we have to make sure all the pieces are in the bag.”&lt;/p&gt;&lt;p&gt;That story worked because it made preparation tangible. It made risk visible. It connected emotionally and logically.&lt;/p&gt;&lt;p&gt;If the story does not clearly support the point you are making, don’t tell it.&lt;/p&gt;&lt;h2&gt;Ask Before You Lose Them&lt;/h2&gt;&lt;p&gt;Most salespeople cling to their script even when they can see the room drifting away. They are afraid of losing control, so they keep talking.&lt;/p&gt;&lt;p&gt;That is how you lose the deal.&lt;/p&gt;&lt;p&gt;Don’t wait until the Q&amp;amp;A to ask questions. Sprinkle them throughout your pitch to keep your audience engaged and the conversation alive.&lt;/p&gt;&lt;p&gt;Ask if you’re hitting the mark, what they want to explore deeper, and what matters most to them.&lt;/p&gt;&lt;p&gt;When you ask questions, you aren’t giving up control. You are gaining it. The person asking the questions is always in control of the conversation.&lt;/p&gt;&lt;h2&gt;Emotion First, Logic Second&lt;/h2&gt;&lt;p&gt;Buyers like to believe they are rational. They are not. Emotion drives decisions. Logic justifies them.&lt;/p&gt;&lt;p&gt;If you want someone to care, you have to make them feel something. Frustration. Relief. Possibility. Urgency.&lt;/p&gt;&lt;p&gt;That is why the British Rail experience worked. Marsh didn’t argue that customer service was bad. He made them experience it. The feeling came first. The logic followed.&lt;/p&gt;&lt;p&gt;Once a buyer is emotionally engaged, they start looking for reasons to say yes. They look for data to support the decision they already want to make.&lt;/p&gt;&lt;p&gt;This is why information-first pitches fall flat. You are asking people to care before you have given them a reason to.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://www.salesgravy.university/learn/course/5-elements-of-effective-sales-proposals-sales-eq/main/5-elements-of-effective-sales-proposals-sales-eq?page=3&#34; rel=&#34;nofollow&#34;&gt;Create the emotional connection first.&lt;/a&gt; Then give them the facts.&lt;/p&gt;&lt;h2&gt;When the Room Goes Cold&lt;/h2&gt;&lt;p&gt;Even the best sales pitch techniques don’t work every time. Sometimes the wrong people show up, there is a fire you didn’t know about, or your message just doesn’t land.&lt;/p&gt;&lt;p&gt;When that happens, don’t push harder. Pivot. Call it out. Ask what would be more valuable. Acknowledge the moment instead of pretending it is not happening.&lt;/p&gt;&lt;p&gt;That level of honesty builds trust. It shows you are there to solve a problem, not deliver a performance.&lt;/p&gt;&lt;h2&gt;Why This Matters&lt;/h2&gt;&lt;p&gt;Your prospect didn’t show up to be entertained or to be bored.&lt;/p&gt;&lt;p&gt;When you give them an experience they didn’t expect, you separate yourself from every competitor running the same tired deck. You become memorable. You become relevant. You become human.&lt;/p&gt;&lt;p&gt;The pitch that feels risky is usually the one that wins. The personal story. The direct question. The willingness to have a real conversation.&lt;/p&gt;&lt;p&gt;Because the alternative is being forgotten the moment you leave the room, no matter how many slides you showed.&lt;/p&gt;&lt;p&gt;Want to take your pitch from forgettable to unforgettable? &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;Download the FREE A.C.E.D. Buyer Style Playbook&lt;/a&gt;, which shows you exactly how to read your buyers, adapt your approach, and turn every conversation into a deal-closing opportunity.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/turn-boring-sales-pitches-into-conversations-that-close/</link>
                <pubDate>Thu, 15 Jan 2026 17:33:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/27/13/0fdeba83-1f09-4ef9-aa7c-10fa138fd6ce_d_danny_fontaine_sales_gravy_podcast_cover__1_.jpg"/>
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                <itunes:title>Why Great Salespeople Are Great Listeners (Ask Jeb)</itunes:title>
                <title>Why Great Salespeople Are Great Listeners (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question I get asked all the time: What&amp;#8217;s the single biggest misconception holding salespeople back?&lt;/p&gt;
&lt;p&gt;That question came from a room full of college students at BYU-Idaho, ages 19 to 24, all exploring sales careers. And my answer is the same whether you&amp;#8217;re just starting out or you&amp;#8217;ve been in the game for decades.&lt;/p&gt;
&lt;p&gt;The biggest lie about selling is this: Good salespeople have the gift of gab.&lt;/p&gt;
&lt;p&gt;You know the stereotype. The smooth talker. The fast-talking closer. The person who can talk their way into or out of anything. We&amp;#8217;ve all seen it in movies, TV shows, and plays like &lt;em&gt;Death of a Salesman&lt;/em&gt;. It&amp;#8217;s been around for a century, and it&amp;#8217;s completely wrong.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-truth-top-performers-know&#34;&gt;The Truth Top Performers Know&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what the best salespeople actually do: They listen.&lt;/p&gt;
&lt;p&gt;The greatest salespeople aren&amp;#8217;t the best talkers. They&amp;#8217;re the best listeners. They&amp;#8217;re individuals who know how to ask the right questions and &lt;a href=&#34;https://youtube.com/shorts/fKzvyGc2qA8?si=unto1qiNEHR_9vVS&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;know how to ask questions&lt;/a&gt; in a way that create these aha moments for prospects and customers.&lt;/p&gt;
&lt;p&gt;They understand something fundamental that average performers miss: Closing happens in the discovery process, not at some magical point where you lay the hammer down and ask for a sale.&lt;/p&gt;
&lt;p&gt;Think about that for a second. The deal isn&amp;#8217;t won when you deliver your polished presentation. It&amp;#8217;s not won when you overcome the final objection. It&amp;#8217;s won in those early conversations when you&amp;#8217;re asking questions, uncovering pain, and building relationships.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=h6xiSz9dGkI
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-the-stereotype-persists&#34;&gt;Why the Stereotype Persists&lt;/h2&gt;
&lt;p&gt;The negative stereotype of salespeople has been pervasive in society for generations. Part of it&amp;#8217;s because no one really likes to be sold. And there are salespeople who are bad. They talk at people instead of actually taking the time to listen.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the reality: Lots of professions have negative stereotypes. Lawyers. Politicians. Salespeople aren&amp;#8217;t the worst of them.&lt;/p&gt;
&lt;p&gt;And here&amp;#8217;s the good side of that negative stereotype: Nobody wants to be in sales. So if you&amp;#8217;re in sales, you&amp;#8217;re making a whole lot more money than anybody else. That&amp;#8217;s a good thing.&lt;/p&gt;
&lt;p&gt;The people who look at the profession of selling and say, &amp;#8220;I could never do that&amp;#8221; or &amp;#8220;I could never interrupt people or take that type of rejection,&amp;#8221; are the same people who will never experience the income, freedom, and impact that comes with being great at sales.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-questions&#34;&gt;The Power of Questions&lt;/h2&gt;
&lt;p&gt;When you shift your mindset from talking to listening, everything changes. Instead of thinking about what you&amp;#8217;re going to say next, you&amp;#8217;re focused on what your prospect is telling you.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re asking questions like:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;What&amp;#8217;s driving this decision right now?&lt;/li&gt;
&lt;li&gt;What happens if you don&amp;#8217;t solve this problem?&lt;/li&gt;
&lt;li&gt;Who else is involved in this decision?&lt;/li&gt;
&lt;li&gt;What does success look like for you?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These aren&amp;#8217;t manipulative tricks. They&amp;#8217;re genuine attempts to understand your prospect&amp;#8217;s world, their challenges, and their goals. And when you do that well, you create trust. You build relationships. You position yourself as a partner, not a vendor.&lt;/p&gt;
&lt;p&gt;The discovery questions you ask matter more than any pitch you could ever deliver. &lt;a href=&#34;https://salesgravy.com/courses/objections-sales-conflict-and-closing-skills/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Handling objections&lt;/a&gt; starts with asking the right questions early in the process.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-who-s-really-in-control&#34;&gt;Who&amp;#8217;s Really in Control&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the truth: The person in control of the conversation is rarely the talker. In fact, it&amp;#8217;s almost always the listener.&lt;/p&gt;
&lt;p&gt;If you want to &lt;a href=&#34;https://salesgravy.com/from-stagnant-to-success-un-stalling-deals-in-your-pipeline/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;move deals&lt;/a&gt;, stop performing and start discovering. Build your calls around three things: smart opening questions, deep follow-ups, and crisp advances to the next step.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;ll gain insights, not just airtime. And insights are what close deals.&lt;/p&gt;
&lt;p&gt;Success in sales isn&amp;#8217;t about being the loudest voice in the room. It&amp;#8217;s about being the most curious, the most engaged, and the most intentional about moving the sale forward.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-you-need-to-unlearn-right-now&#34;&gt;What You Need to Unlearn Right Now&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;ve been operating under the assumption that you need to be a great talker to succeed in sales, unlearn that immediately.&lt;/p&gt;
&lt;p&gt;Replace it with this truth: You need to be a great asker and an even better listener.&lt;/p&gt;
&lt;p&gt;Your job isn&amp;#8217;t to convince people. Your job is to help people convince themselves by asking questions that lead them to their own conclusions. When prospects discover the solution themselves through your questioning, they own it. They believe it. And they buy.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the relationship you build through asking questions. That matters the most.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop trying to out-talk your prospects. Stop preparing 47-slide presentations. Stop thinking that your job is to educate and inform.&lt;/p&gt;
&lt;p&gt;Your job is to discover. To listen. To understand. To ask the questions that help your prospects see clearly what they need to do next.&lt;/p&gt;
&lt;p&gt;The best salespeople aren&amp;#8217;t the smooth talkers. They&amp;#8217;re the smart listeners who know that the power of the sale is in the questions they ask, not the words they say.&lt;/p&gt;
&lt;p&gt;If you master this one fundamental truth, you&amp;#8217;ll close more deals than all the gift-of-gab salespeople combined. And you&amp;#8217;ll build a career based on relationships, trust, and value instead of pressure, manipulation, and empty talk.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you win in sales. That&amp;#8217;s how you build lasting customer relationships. And that&amp;#8217;s how you separate yourself from everyone else who&amp;#8217;s still chasing the lie.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Visit &lt;a href=&#34;https://www.salesgravy.com/live&#34;&gt;salesgravy.com/live&lt;/a&gt; to see all of our upcoming virtual and in-person events.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question I get asked all the time: What’s the single biggest misconception holding salespeople back?</p>
<p>That question came from a room full of college students at BYU-Idaho, ages 19 to 24, all exploring sales careers. And my answer is the same whether you’re just starting out or you’ve been in the game for decades.</p>
<p>The biggest lie about selling is this: Good salespeople have the gift of gab.</p>
<p>You know the stereotype. The smooth talker. The fast-talking closer. The person who can talk their way into or out of anything. We’ve all seen it in movies, TV shows, and plays like <em>Death of a Salesman</em>. It’s been around for a century, and it’s completely wrong.</p>
<h2 id="h-the-truth-top-performers-know">The Truth Top Performers Know</h2>
<p>Here’s what the best salespeople actually do: They listen.</p>
<p>The greatest salespeople aren’t the best talkers. They’re the best listeners. They’re individuals who know how to ask the right questions and <a href="https://youtube.com/shorts/fKzvyGc2qA8?si=unto1qiNEHR_9vVS" rel="nofollow">know how to ask questions</a> in a way that create these aha moments for prospects and customers.</p>
<p>They understand something fundamental that average performers miss: Closing happens in the discovery process, not at some magical point where you lay the hammer down and ask for a sale.</p>
<p>Think about that for a second. The deal isn’t won when you deliver your polished presentation. It’s not won when you overcome the final objection. It’s won in those early conversations when you’re asking questions, uncovering pain, and building relationships.</p>
<div></div>
<figure>
<div>
https://www.youtube.com/watch?v=h6xiSz9dGkI
</div>
</figure>
<h2 id="h-why-the-stereotype-persists">Why the Stereotype Persists</h2>
<p>The negative stereotype of salespeople has been pervasive in society for generations. Part of it’s because no one really likes to be sold. And there are salespeople who are bad. They talk at people instead of actually taking the time to listen.</p>
<p>But here’s the reality: Lots of professions have negative stereotypes. Lawyers. Politicians. Salespeople aren’t the worst of them.</p>
<p>And here’s the good side of that negative stereotype: Nobody wants to be in sales. So if you’re in sales, you’re making a whole lot more money than anybody else. That’s a good thing.</p>
<p>The people who look at the profession of selling and say, “I could never do that” or “I could never interrupt people or take that type of rejection,” are the same people who will never experience the income, freedom, and impact that comes with being great at sales.</p>
<h2 id="h-the-power-of-questions">The Power of Questions</h2>
<p>When you shift your mindset from talking to listening, everything changes. Instead of thinking about what you’re going to say next, you’re focused on what your prospect is telling you.</p>
<p>You’re asking questions like:</p>
<ul>
<li>What’s driving this decision right now?</li>
<li>What happens if you don’t solve this problem?</li>
<li>Who else is involved in this decision?</li>
<li>What does success look like for you?</li>
</ul>
<p>These aren’t manipulative tricks. They’re genuine attempts to understand your prospect’s world, their challenges, and their goals. And when you do that well, you create trust. You build relationships. You position yourself as a partner, not a vendor.</p>
<p>The discovery questions you ask matter more than any pitch you could ever deliver. <a href="https://salesgravy.com/courses/objections-sales-conflict-and-closing-skills/" rel="nofollow">Handling objections</a> starts with asking the right questions early in the process.</p>
<h2 id="h-who-s-really-in-control">Who’s Really in Control</h2>
<p>Here’s the truth: The person in control of the conversation is rarely the talker. In fact, it’s almost always the listener.</p>
<p>If you want to <a href="https://salesgravy.com/from-stagnant-to-success-un-stalling-deals-in-your-pipeline/" rel="nofollow">move deals</a>, stop performing and start discovering. Build your calls around three things: smart opening questions, deep follow-ups, and crisp advances to the next step.</p>
<p>You’ll gain insights, not just airtime. And insights are what close deals.</p>
<p>Success in sales isn’t about being the loudest voice in the room. It’s about being the most curious, the most engaged, and the most intentional about moving the sale forward.</p>
<h2 id="h-what-you-need-to-unlearn-right-now">What You Need to Unlearn Right Now</h2>
<p>If you’ve been operating under the assumption that you need to be a great talker to succeed in sales, unlearn that immediately.</p>
<p>Replace it with this truth: You need to be a great asker and an even better listener.</p>
<p>Your job isn’t to convince people. Your job is to help people convince themselves by asking questions that lead them to their own conclusions. When prospects discover the solution themselves through your questioning, they own it. They believe it. And they buy.</p>
<p>That’s the relationship you build through asking questions. That matters the most.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Stop trying to out-talk your prospects. Stop preparing 47-slide presentations. Stop thinking that your job is to educate and inform.</p>
<p>Your job is to discover. To listen. To understand. To ask the questions that help your prospects see clearly what they need to do next.</p>
<p>The best salespeople aren’t the smooth talkers. They’re the smart listeners who know that the power of the sale is in the questions they ask, not the words they say.</p>
<p>If you master this one fundamental truth, you’ll close more deals than all the gift-of-gab salespeople combined. And you’ll build a career based on relationships, trust, and value instead of pressure, manipulation, and empty talk.</p>
<p>That’s how you win in sales. That’s how you build lasting customer relationships. And that’s how you separate yourself from everyone else who’s still chasing the lie.</p>
<div></div>
<hr/>
<div></div>
<p>Visit <a href="https://www.salesgravy.com/live" rel="nofollow">salesgravy.com/live</a> to see all of our upcoming virtual and in-person events.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question I get asked all the time: What’s the single biggest misconception holding salespeople back?&lt;/p&gt;
&lt;p&gt;That question came from a room full of college students at BYU-Idaho, ages 19 to 24, all exploring sales careers. And my answer is the same whether you’re just starting out or you’ve been in the game for decades.&lt;/p&gt;
&lt;p&gt;The biggest lie about selling is this: Good salespeople have the gift of gab.&lt;/p&gt;
&lt;p&gt;You know the stereotype. The smooth talker. The fast-talking closer. The person who can talk their way into or out of anything. We’ve all seen it in movies, TV shows, and plays like &lt;em&gt;Death of a Salesman&lt;/em&gt;. It’s been around for a century, and it’s completely wrong.&lt;/p&gt;
&lt;h2 id=&#34;h-the-truth-top-performers-know&#34;&gt;The Truth Top Performers Know&lt;/h2&gt;
&lt;p&gt;Here’s what the best salespeople actually do: They listen.&lt;/p&gt;
&lt;p&gt;The greatest salespeople aren’t the best talkers. They’re the best listeners. They’re individuals who know how to ask the right questions and &lt;a href=&#34;https://youtube.com/shorts/fKzvyGc2qA8?si=unto1qiNEHR_9vVS&#34; rel=&#34;nofollow&#34;&gt;know how to ask questions&lt;/a&gt; in a way that create these aha moments for prospects and customers.&lt;/p&gt;
&lt;p&gt;They understand something fundamental that average performers miss: Closing happens in the discovery process, not at some magical point where you lay the hammer down and ask for a sale.&lt;/p&gt;
&lt;p&gt;Think about that for a second. The deal isn’t won when you deliver your polished presentation. It’s not won when you overcome the final objection. It’s won in those early conversations when you’re asking questions, uncovering pain, and building relationships.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=h6xiSz9dGkI
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-why-the-stereotype-persists&#34;&gt;Why the Stereotype Persists&lt;/h2&gt;
&lt;p&gt;The negative stereotype of salespeople has been pervasive in society for generations. Part of it’s because no one really likes to be sold. And there are salespeople who are bad. They talk at people instead of actually taking the time to listen.&lt;/p&gt;
&lt;p&gt;But here’s the reality: Lots of professions have negative stereotypes. Lawyers. Politicians. Salespeople aren’t the worst of them.&lt;/p&gt;
&lt;p&gt;And here’s the good side of that negative stereotype: Nobody wants to be in sales. So if you’re in sales, you’re making a whole lot more money than anybody else. That’s a good thing.&lt;/p&gt;
&lt;p&gt;The people who look at the profession of selling and say, “I could never do that” or “I could never interrupt people or take that type of rejection,” are the same people who will never experience the income, freedom, and impact that comes with being great at sales.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-questions&#34;&gt;The Power of Questions&lt;/h2&gt;
&lt;p&gt;When you shift your mindset from talking to listening, everything changes. Instead of thinking about what you’re going to say next, you’re focused on what your prospect is telling you.&lt;/p&gt;
&lt;p&gt;You’re asking questions like:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;What’s driving this decision right now?&lt;/li&gt;
&lt;li&gt;What happens if you don’t solve this problem?&lt;/li&gt;
&lt;li&gt;Who else is involved in this decision?&lt;/li&gt;
&lt;li&gt;What does success look like for you?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These aren’t manipulative tricks. They’re genuine attempts to understand your prospect’s world, their challenges, and their goals. And when you do that well, you create trust. You build relationships. You position yourself as a partner, not a vendor.&lt;/p&gt;
&lt;p&gt;The discovery questions you ask matter more than any pitch you could ever deliver. &lt;a href=&#34;https://salesgravy.com/courses/objections-sales-conflict-and-closing-skills/&#34; rel=&#34;nofollow&#34;&gt;Handling objections&lt;/a&gt; starts with asking the right questions early in the process.&lt;/p&gt;
&lt;h2 id=&#34;h-who-s-really-in-control&#34;&gt;Who’s Really in Control&lt;/h2&gt;
&lt;p&gt;Here’s the truth: The person in control of the conversation is rarely the talker. In fact, it’s almost always the listener.&lt;/p&gt;
&lt;p&gt;If you want to &lt;a href=&#34;https://salesgravy.com/from-stagnant-to-success-un-stalling-deals-in-your-pipeline/&#34; rel=&#34;nofollow&#34;&gt;move deals&lt;/a&gt;, stop performing and start discovering. Build your calls around three things: smart opening questions, deep follow-ups, and crisp advances to the next step.&lt;/p&gt;
&lt;p&gt;You’ll gain insights, not just airtime. And insights are what close deals.&lt;/p&gt;
&lt;p&gt;Success in sales isn’t about being the loudest voice in the room. It’s about being the most curious, the most engaged, and the most intentional about moving the sale forward.&lt;/p&gt;
&lt;h2 id=&#34;h-what-you-need-to-unlearn-right-now&#34;&gt;What You Need to Unlearn Right Now&lt;/h2&gt;
&lt;p&gt;If you’ve been operating under the assumption that you need to be a great talker to succeed in sales, unlearn that immediately.&lt;/p&gt;
&lt;p&gt;Replace it with this truth: You need to be a great asker and an even better listener.&lt;/p&gt;
&lt;p&gt;Your job isn’t to convince people. Your job is to help people convince themselves by asking questions that lead them to their own conclusions. When prospects discover the solution themselves through your questioning, they own it. They believe it. And they buy.&lt;/p&gt;
&lt;p&gt;That’s the relationship you build through asking questions. That matters the most.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop trying to out-talk your prospects. Stop preparing 47-slide presentations. Stop thinking that your job is to educate and inform.&lt;/p&gt;
&lt;p&gt;Your job is to discover. To listen. To understand. To ask the questions that help your prospects see clearly what they need to do next.&lt;/p&gt;
&lt;p&gt;The best salespeople aren’t the smooth talkers. They’re the smart listeners who know that the power of the sale is in the questions they ask, not the words they say.&lt;/p&gt;
&lt;p&gt;If you master this one fundamental truth, you’ll close more deals than all the gift-of-gab salespeople combined. And you’ll build a career based on relationships, trust, and value instead of pressure, manipulation, and empty talk.&lt;/p&gt;
&lt;p&gt;That’s how you win in sales. That’s how you build lasting customer relationships. And that’s how you separate yourself from everyone else who’s still chasing the lie.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;Visit &lt;a href=&#34;https://www.salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/live&lt;/a&gt; to see all of our upcoming virtual and in-person events.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-great-salespeople-are-great-listeners-ask-jeb/</link>
                <pubDate>Tue, 13 Jan 2026 16:32:00 &#43;0000</pubDate>
                <itunes:duration>314</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Your Calendar Is Lying About Why You’re Not Prospecting (Money Monday)</itunes:title>
                <title>Your Calendar Is Lying About Why You’re Not Prospecting (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;You declined another prospecting block today, didn&amp;#8217;t you?&lt;/p&gt;
&lt;p&gt;That internal meeting popped up. Someone needed &amp;#8220;just five minutes.&amp;#8221; Your CRM screamed for attention. Before you knew it, another day passed without a single cold call, without one new connection request, without moving the needle on your pipeline. But hey, at least your calendar looked impressively full.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what nobody wants to admit: your jam-packed calendar isn&amp;#8217;t proof that you&amp;#8217;re too busy to prospect. It&amp;#8217;s proof you&amp;#8217;ve made prospecting optional. And optional activities don&amp;#8217;t close deals or pay commissions.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-meeting-excuse-is-killing-your-pipeline&#34;&gt;The Meeting Excuse Is Killing Your Pipeline&lt;/h2&gt;
&lt;p&gt;Sales professionals love to point at their calendars as evidence of why they can&amp;#8217;t prospect. Look at all these internal meetings. See how packed my schedule is. &lt;a href=&#34;https://www.salesgravy.university/courses/time-management-busy-isnt-a-badge-of-honor&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;How could I possibly find time for outbound activity?&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The real question is: when did you last decline an internal meeting to protect your prospecting time? Most salespeople never have. They treat every meeting invitation as a welcome escape from the discomfort of cold outreach. It&amp;#8217;s the perfect alibi when your manager asks about pipeline activity.&lt;/p&gt;
&lt;p&gt;But your calendar tells the truth about your priorities. If time blocking for prospecting isn&amp;#8217;t on it, prospecting isn&amp;#8217;t actually a priority. And if prospecting isn&amp;#8217;t a priority, why exactly are you in sales?&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-don-t-need-hours-you-need-15-minutes&#34;&gt;You Don&amp;#8217;t Need Hours—You Need 15 Minutes&lt;/h2&gt;
&lt;p&gt;The biggest lie salespeople tell themselves is that prospecting requires massive blocks of uninterrupted time. Two hours minimum. Otherwise, why bother starting?&lt;/p&gt;
&lt;p&gt;This is the same mental trap that keeps people from reading, exercising, or learning new skills. They convince themselves that 15 minutes isn&amp;#8217;t enough to matter, so they do nothing instead.&lt;/p&gt;
&lt;p&gt;Consider this: reading for 15 minutes daily gets you through 20-25 books per year. Walking for 15 minutes adds nearly a mile to your day. Fifteen minutes of focused prospecting can generate six to ten cold calls, dozens of personalized connection requests, or several high-impact video messages to ghosting prospects.&lt;/p&gt;
&lt;p&gt;The power isn&amp;#8217;t in the duration, but in consistent, focused execution of time blocking for sales activities.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-15-minute-power-block-rules&#34;&gt;The 15-Minute Power Block Rules&lt;/h2&gt;
&lt;p&gt;These 3 rules are requirements if you want your time blocking strategy to actually work.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-rule-1-single-task-only&#34;&gt;Rule 1: Single-task only. &lt;/h3&gt;
&lt;p&gt;Your 15-minute prospecting block is for prospecting. Not prospecting while monitoring email. Not prospecting between Slack messages. &lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Just prospecting.&lt;/a&gt; If you spend three minutes calling and twelve minutes scrolling Instagram, you didn&amp;#8217;t prospect for 15 minutes.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-rule-2-everything-else-can-wait&#34;&gt;Rule 2: Everything else can wait.&lt;/h3&gt;
&lt;p&gt;Yes, that includes your boss. You will not lose a customer or your job because you ignored email for 15 minutes. Responding at the end of your block is still professional. Think about it—if you were sitting face-to-face with your top client, would you stop mid-conversation to check email? Treat your power blocks with the same respect.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-rule-3-protect-the-block-like-your-commission-depends-on-it&#34;&gt;Rule 3: Protect the block like your commission depends on it.&lt;/h3&gt;
&lt;p&gt;Because it does. Top performers don&amp;#8217;t ask permission to prospect. They schedule it, block it, and defend it against every interruption. The coworker who needs &amp;#8220;just a minute&amp;#8221; can wait sixteen minutes.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-actually-happens-in-15-minutes&#34;&gt;What Actually Happens in 15 Minutes&lt;/h2&gt;
&lt;p&gt;Specificity kills procrastination. You&amp;#8217;re more likely to execute when you know exactly what you&amp;#8217;re doing during your time blocking windows.&lt;/p&gt;
&lt;p&gt;Eight to fifteen cold calls fit comfortably in 15 minutes. That&amp;#8217;s enough to connect with two or three decision-makers if you&amp;#8217;re efficient. Send ten to fifteen LinkedIn connection requests to stakeholders outside your network. Write and mail three handwritten notes to accounts you closed this month. Record personalized video messages for three prospects who&amp;#8217;ve gone dark.&lt;/p&gt;
&lt;p&gt;None of these activities requires elaborate preparation or perfect conditions. They require you to show up for 15 minutes and do the work. That&amp;#8217;s it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-schedule-your-priorities-or-someone-else-will&#34;&gt;Schedule Your Priorities or Someone Else Will&lt;/h2&gt;
&lt;p&gt;Stephen Covey said the key isn&amp;#8217;t prioritizing your schedule, but scheduling your priorities. Most salespeople do the opposite—they let their calendars fill with whatever lands there first, then wonder why revenue-generating work never happens.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/the-work-compression-model-trading-productivity-for-time/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Your calendar should reflect your income goals.&lt;/a&gt; If hitting quota requires consistent prospecting, your calendar should show consistent prospecting blocks. If building relationships with key accounts matters, those touchpoints should be scheduled.&lt;/p&gt;
&lt;p&gt;When you schedule your sales priorities first, everything else fits around them. When you don&amp;#8217;t, everything else crowds them out entirely.&lt;/p&gt;
&lt;p&gt;Look at your calendar right now. How many prospecting blocks do you see this week? If the answer is zero, you&amp;#8217;ve just identified why your pipeline feels thin.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-apply-time-blocking-starting-now&#34;&gt;How to Apply Time Blocking Starting Now&lt;/h2&gt;
&lt;p&gt;Open your calendar and block three 15-minute windows for prospecting tomorrow. Morning, midday, and late afternoon. Label them &amp;#8220;Prospecting Power Block&amp;#8221; and set them as busy.&lt;/p&gt;
&lt;p&gt;Before each block, decide on one specific activity: cold calls, LinkedIn outreach, video messages, or handwritten notes. Don&amp;#8217;t try to do multiple things. Pick one and execute for the full 15 minutes.&lt;/p&gt;
&lt;p&gt;Close your email, silence your phone. For 15 minutes, nothing else exists except the activity you committed to. When the timer ends, return to everything else.&lt;/p&gt;
&lt;p&gt;Track your blocks for one week. Count how many you actually protected versus how many got sacrificed to &amp;#8220;urgent&amp;#8221; requests. This data will reveal whether you&amp;#8217;re serious about prospecting or just pretending to be.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-make-time-or-make-excuses-you-can-t-do-both&#34;&gt;Make Time or Make Excuses—You Can&amp;#8217;t Do Both&lt;/h2&gt;
&lt;p&gt;Top performers don&amp;#8217;t wait for the perfect time to prospect. They don&amp;#8217;t need two-hour windows or complete silence or ideal conditions. They make the time, even when it&amp;#8217;s just 15 minutes. Especially when it&amp;#8217;s just 15 minutes.&lt;/p&gt;
&lt;p&gt;That 15-minute window you&amp;#8217;re dismissing as too small? It could be the first conversation with your biggest account next quarter. It could be the connection that leads to your highest commission check. It could be the breakthrough that turns a struggling month into a record-breaker.&lt;/p&gt;
&lt;p&gt;But only if you actually protect it. Only if you treat time blocking for prospecting as non-negotiable. Only if you stop letting your calendar lie to you about why you&amp;#8217;re not doing the work.&lt;/p&gt;
&lt;p&gt;Your pipeline doesn&amp;#8217;t care how busy you looked today. It cares about the calls you made, the emails you sent, and the relationships you built. Fifteen focused minutes at a time.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Stop letting busy work crowd out revenue-generating activities. &lt;a href=&#34;https://salesgravy.com/time-audit-log/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Download our free Time Audit Log &lt;/a&gt;to identify exactly where your selling time is going and reclaim hours each week for actual prospecting. Track your activities for just three days and discover what&amp;#8217;s really eating your calendar.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>You declined another prospecting block today, didn’t you?</p><p>That internal meeting popped up. Someone needed “just five minutes.” Your CRM screamed for attention. Before you knew it, another day passed without a single cold call, without one new connection request, without moving the needle on your pipeline. But hey, at least your calendar looked impressively full.</p><p>Here’s what nobody wants to admit: your jam-packed calendar isn’t proof that you’re too busy to prospect. It’s proof you’ve made prospecting optional. And optional activities don’t close deals or pay commissions.</p><h2>The Meeting Excuse Is Killing Your Pipeline</h2><p>Sales professionals love to point at their calendars as evidence of why they can’t prospect. Look at all these internal meetings. See how packed my schedule is. <a href="https://www.salesgravy.university/courses/time-management-busy-isnt-a-badge-of-honor" rel="nofollow">How could I possibly find time for outbound activity?</a></p><p>The real question is: when did you last decline an internal meeting to protect your prospecting time? Most salespeople never have. They treat every meeting invitation as a welcome escape from the discomfort of cold outreach. It’s the perfect alibi when your manager asks about pipeline activity.</p><p>But your calendar tells the truth about your priorities. If time blocking for prospecting isn’t on it, prospecting isn’t actually a priority. And if prospecting isn’t a priority, why exactly are you in sales?</p><h2>You Don’t Need Hours—You Need 15 Minutes</h2><p>The biggest lie salespeople tell themselves is that prospecting requires massive blocks of uninterrupted time. Two hours minimum. Otherwise, why bother starting?</p><p>This is the same mental trap that keeps people from reading, exercising, or learning new skills. They convince themselves that 15 minutes isn’t enough to matter, so they do nothing instead.</p><p>Consider this: reading for 15 minutes daily gets you through 20-25 books per year. Walking for 15 minutes adds nearly a mile to your day. Fifteen minutes of focused prospecting can generate six to ten cold calls, dozens of personalized connection requests, or several high-impact video messages to ghosting prospects.</p><p>The power isn’t in the duration, but in consistent, focused execution of time blocking for sales activities.</p><h2>The 15-Minute Power Block Rules</h2><p>These 3 rules are requirements if you want your time blocking strategy to actually work.</p><h3>Rule 1: Single-task only. </h3><p>Your 15-minute prospecting block is for prospecting. Not prospecting while monitoring email. Not prospecting between Slack messages. <a href="https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/" rel="nofollow">Just prospecting.</a> If you spend three minutes calling and twelve minutes scrolling Instagram, you didn’t prospect for 15 minutes.</p><h3>Rule 2: Everything else can wait.</h3><p>Yes, that includes your boss. You will not lose a customer or your job because you ignored email for 15 minutes. Responding at the end of your block is still professional. Think about it—if you were sitting face-to-face with your top client, would you stop mid-conversation to check email? Treat your power blocks with the same respect.</p><h3>Rule 3: Protect the block like your commission depends on it.</h3><p>Because it does. Top performers don’t ask permission to prospect. They schedule it, block it, and defend it against every interruption. The coworker who needs “just a minute” can wait sixteen minutes.</p><h2>What Actually Happens in 15 Minutes</h2><p>Specificity kills procrastination. You’re more likely to execute when you know exactly what you’re doing during your time blocking windows.</p><p>Eight to fifteen cold calls fit comfortably in 15 minutes. That’s enough to connect with two or three decision-makers if you’re efficient. Send ten to fifteen LinkedIn connection requests to stakeholders outside your network. Write and mail three handwritten notes to accounts you closed this month. Record personalized video messages for three prospects who’ve gone dark.</p><p>None of these activities requires elaborate preparation or perfect conditions. They require you to show up for 15 minutes and do the work. That’s it.</p><h2>Schedule Your Priorities or Someone Else Will</h2><p>Stephen Covey said the key isn’t prioritizing your schedule, but scheduling your priorities. Most salespeople do the opposite—they let their calendars fill with whatever lands there first, then wonder why revenue-generating work never happens.</p><p><a href="https://salesgravy.com/the-work-compression-model-trading-productivity-for-time/" rel="nofollow">Your calendar should reflect your income goals.</a> If hitting quota requires consistent prospecting, your calendar should show consistent prospecting blocks. If building relationships with key accounts matters, those touchpoints should be scheduled.</p><p>When you schedule your sales priorities first, everything else fits around them. When you don’t, everything else crowds them out entirely.</p><p>Look at your calendar right now. How many prospecting blocks do you see this week? If the answer is zero, you’ve just identified why your pipeline feels thin.</p><h2>How to Apply Time Blocking Starting Now</h2><p>Open your calendar and block three 15-minute windows for prospecting tomorrow. Morning, midday, and late afternoon. Label them “Prospecting Power Block” and set them as busy.</p><p>Before each block, decide on one specific activity: cold calls, LinkedIn outreach, video messages, or handwritten notes. Don’t try to do multiple things. Pick one and execute for the full 15 minutes.</p><p>Close your email, silence your phone. For 15 minutes, nothing else exists except the activity you committed to. When the timer ends, return to everything else.</p><p>Track your blocks for one week. Count how many you actually protected versus how many got sacrificed to “urgent” requests. This data will reveal whether you’re serious about prospecting or just pretending to be.</p><h2>Make Time or Make Excuses—You Can’t Do Both</h2><p>Top performers don’t wait for the perfect time to prospect. They don’t need two-hour windows or complete silence or ideal conditions. They make the time, even when it’s just 15 minutes. Especially when it’s just 15 minutes.</p><p>That 15-minute window you’re dismissing as too small? It could be the first conversation with your biggest account next quarter. It could be the connection that leads to your highest commission check. It could be the breakthrough that turns a struggling month into a record-breaker.</p><p>But only if you actually protect it. Only if you treat time blocking for prospecting as non-negotiable. Only if you stop letting your calendar lie to you about why you’re not doing the work.</p><p>Your pipeline doesn’t care how busy you looked today. It cares about the calls you made, the emails you sent, and the relationships you built. Fifteen focused minutes at a time.</p><p>Stop letting busy work crowd out revenue-generating activities. <a href="https://salesgravy.com/time-audit-log/" rel="nofollow">Download our free Time Audit Log </a>to identify exactly where your selling time is going and reclaim hours each week for actual prospecting. Track your activities for just three days and discover what’s really eating your calendar.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You declined another prospecting block today, didn’t you?&lt;/p&gt;&lt;p&gt;That internal meeting popped up. Someone needed “just five minutes.” Your CRM screamed for attention. Before you knew it, another day passed without a single cold call, without one new connection request, without moving the needle on your pipeline. But hey, at least your calendar looked impressively full.&lt;/p&gt;&lt;p&gt;Here’s what nobody wants to admit: your jam-packed calendar isn’t proof that you’re too busy to prospect. It’s proof you’ve made prospecting optional. And optional activities don’t close deals or pay commissions.&lt;/p&gt;&lt;h2&gt;The Meeting Excuse Is Killing Your Pipeline&lt;/h2&gt;&lt;p&gt;Sales professionals love to point at their calendars as evidence of why they can’t prospect. Look at all these internal meetings. See how packed my schedule is. &lt;a href=&#34;https://www.salesgravy.university/courses/time-management-busy-isnt-a-badge-of-honor&#34; rel=&#34;nofollow&#34;&gt;How could I possibly find time for outbound activity?&lt;/a&gt;&lt;/p&gt;&lt;p&gt;The real question is: when did you last decline an internal meeting to protect your prospecting time? Most salespeople never have. They treat every meeting invitation as a welcome escape from the discomfort of cold outreach. It’s the perfect alibi when your manager asks about pipeline activity.&lt;/p&gt;&lt;p&gt;But your calendar tells the truth about your priorities. If time blocking for prospecting isn’t on it, prospecting isn’t actually a priority. And if prospecting isn’t a priority, why exactly are you in sales?&lt;/p&gt;&lt;h2&gt;You Don’t Need Hours—You Need 15 Minutes&lt;/h2&gt;&lt;p&gt;The biggest lie salespeople tell themselves is that prospecting requires massive blocks of uninterrupted time. Two hours minimum. Otherwise, why bother starting?&lt;/p&gt;&lt;p&gt;This is the same mental trap that keeps people from reading, exercising, or learning new skills. They convince themselves that 15 minutes isn’t enough to matter, so they do nothing instead.&lt;/p&gt;&lt;p&gt;Consider this: reading for 15 minutes daily gets you through 20-25 books per year. Walking for 15 minutes adds nearly a mile to your day. Fifteen minutes of focused prospecting can generate six to ten cold calls, dozens of personalized connection requests, or several high-impact video messages to ghosting prospects.&lt;/p&gt;&lt;p&gt;The power isn’t in the duration, but in consistent, focused execution of time blocking for sales activities.&lt;/p&gt;&lt;h2&gt;The 15-Minute Power Block Rules&lt;/h2&gt;&lt;p&gt;These 3 rules are requirements if you want your time blocking strategy to actually work.&lt;/p&gt;&lt;h3&gt;Rule 1: Single-task only. &lt;/h3&gt;&lt;p&gt;Your 15-minute prospecting block is for prospecting. Not prospecting while monitoring email. Not prospecting between Slack messages. &lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;Just prospecting.&lt;/a&gt; If you spend three minutes calling and twelve minutes scrolling Instagram, you didn’t prospect for 15 minutes.&lt;/p&gt;&lt;h3&gt;Rule 2: Everything else can wait.&lt;/h3&gt;&lt;p&gt;Yes, that includes your boss. You will not lose a customer or your job because you ignored email for 15 minutes. Responding at the end of your block is still professional. Think about it—if you were sitting face-to-face with your top client, would you stop mid-conversation to check email? Treat your power blocks with the same respect.&lt;/p&gt;&lt;h3&gt;Rule 3: Protect the block like your commission depends on it.&lt;/h3&gt;&lt;p&gt;Because it does. Top performers don’t ask permission to prospect. They schedule it, block it, and defend it against every interruption. The coworker who needs “just a minute” can wait sixteen minutes.&lt;/p&gt;&lt;h2&gt;What Actually Happens in 15 Minutes&lt;/h2&gt;&lt;p&gt;Specificity kills procrastination. You’re more likely to execute when you know exactly what you’re doing during your time blocking windows.&lt;/p&gt;&lt;p&gt;Eight to fifteen cold calls fit comfortably in 15 minutes. That’s enough to connect with two or three decision-makers if you’re efficient. Send ten to fifteen LinkedIn connection requests to stakeholders outside your network. Write and mail three handwritten notes to accounts you closed this month. Record personalized video messages for three prospects who’ve gone dark.&lt;/p&gt;&lt;p&gt;None of these activities requires elaborate preparation or perfect conditions. They require you to show up for 15 minutes and do the work. That’s it.&lt;/p&gt;&lt;h2&gt;Schedule Your Priorities or Someone Else Will&lt;/h2&gt;&lt;p&gt;Stephen Covey said the key isn’t prioritizing your schedule, but scheduling your priorities. Most salespeople do the opposite—they let their calendars fill with whatever lands there first, then wonder why revenue-generating work never happens.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/the-work-compression-model-trading-productivity-for-time/&#34; rel=&#34;nofollow&#34;&gt;Your calendar should reflect your income goals.&lt;/a&gt; If hitting quota requires consistent prospecting, your calendar should show consistent prospecting blocks. If building relationships with key accounts matters, those touchpoints should be scheduled.&lt;/p&gt;&lt;p&gt;When you schedule your sales priorities first, everything else fits around them. When you don’t, everything else crowds them out entirely.&lt;/p&gt;&lt;p&gt;Look at your calendar right now. How many prospecting blocks do you see this week? If the answer is zero, you’ve just identified why your pipeline feels thin.&lt;/p&gt;&lt;h2&gt;How to Apply Time Blocking Starting Now&lt;/h2&gt;&lt;p&gt;Open your calendar and block three 15-minute windows for prospecting tomorrow. Morning, midday, and late afternoon. Label them “Prospecting Power Block” and set them as busy.&lt;/p&gt;&lt;p&gt;Before each block, decide on one specific activity: cold calls, LinkedIn outreach, video messages, or handwritten notes. Don’t try to do multiple things. Pick one and execute for the full 15 minutes.&lt;/p&gt;&lt;p&gt;Close your email, silence your phone. For 15 minutes, nothing else exists except the activity you committed to. When the timer ends, return to everything else.&lt;/p&gt;&lt;p&gt;Track your blocks for one week. Count how many you actually protected versus how many got sacrificed to “urgent” requests. This data will reveal whether you’re serious about prospecting or just pretending to be.&lt;/p&gt;&lt;h2&gt;Make Time or Make Excuses—You Can’t Do Both&lt;/h2&gt;&lt;p&gt;Top performers don’t wait for the perfect time to prospect. They don’t need two-hour windows or complete silence or ideal conditions. They make the time, even when it’s just 15 minutes. Especially when it’s just 15 minutes.&lt;/p&gt;&lt;p&gt;That 15-minute window you’re dismissing as too small? It could be the first conversation with your biggest account next quarter. It could be the connection that leads to your highest commission check. It could be the breakthrough that turns a struggling month into a record-breaker.&lt;/p&gt;&lt;p&gt;But only if you actually protect it. Only if you treat time blocking for prospecting as non-negotiable. Only if you stop letting your calendar lie to you about why you’re not doing the work.&lt;/p&gt;&lt;p&gt;Your pipeline doesn’t care how busy you looked today. It cares about the calls you made, the emails you sent, and the relationships you built. Fifteen focused minutes at a time.&lt;/p&gt;&lt;p&gt;Stop letting busy work crowd out revenue-generating activities. &lt;a href=&#34;https://salesgravy.com/time-audit-log/&#34; rel=&#34;nofollow&#34;&gt;Download our free Time Audit Log &lt;/a&gt;to identify exactly where your selling time is going and reclaim hours each week for actual prospecting. Track your activities for just three days and discover what’s really eating your calendar.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/your-calendar-is-lying-about-why-youre-not-prospecting-money-monday/</link>
                <pubDate>Mon, 12 Jan 2026 06:30:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/c7f2854d-02a0-4848-8474-2ba1603aef55_ng._money_monday_sales_gravy_podcast_cover__1_.jpg"/>
                <itunes:duration>538</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Why Sales Professionals Fail at New Year’s Fitness Goals (And How to Actually Succeed)</itunes:title>
                <title>Why Sales Professionals Fail at New Year’s Fitness Goals (And How to Actually Succeed)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-are-your-fitness-goals-realistic-for-the-life-of-a-busy-sales-professional&#34;&gt;Are your fitness goals realistic for the life of a busy sales professional?&lt;/h2&gt;
&lt;blockquote class=&#34;wp-block-quote is-layout-flow wp-block-quote-is-layout-flow&#34;&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;I find that a lot of sales leaders I work with are operating at about 110% capacity. So when we&amp;#8217;re talking about tackling health and fitness, we have to really understand what is going to be the few habits that are really easy to do and have the biggest bang for buck.&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;That&amp;#8217;s Josh Hulsebosch, a fitness coach who specializes in working with sales professionals, speaking on the Sales Gravy podcast. His observation cuts straight to the real reason most January fitness resolutions fail: they&amp;#8217;re trying to add more to an already overflowing plate.&lt;/p&gt;
&lt;p&gt;The typical sales professional is already drowning in competing priorities while operating at maximum capacity. When New Year’s hits, the instinct is to overhaul everything at once. New diet. New workout plan. New morning routine. That approach might work for people with open calendars and low pressure. For salespeople pushing through Q1 kickoffs, territory planning, and quota pressure, it is a fast track to burnout.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-all-or-nothing-trap&#34;&gt;The All-or-Nothing Trap&lt;/h2&gt;
&lt;p&gt;Meet Steve. He&amp;#8217;s an individual contributor who decided January 1st would mark his transformation. No more coffee. Five-mile runs every morning. Intermittent fasting. Four hours of &lt;a href=&#34;https://salesgravy.com/i-got-punched-for-a-living-why-cold-calling-isnt-scary/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;cold calling&lt;/a&gt; daily because he just finished reading &lt;em&gt;Fanatical Prospecting&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;Ten days in, Steve slept through his alarm, missed his workout, and ordered a triple-shot latte on the way to work.&lt;/p&gt;
&lt;p&gt;That emotional crash bled into his work. His prospecting activity dropped. His confidence dipped. His motivation evaporated under the weight of his own perfectionism.&lt;/p&gt;
&lt;p&gt;Steve&amp;#8217;s mistake wasn&amp;#8217;t lack of commitment. He turned ambitious goals into self-sabotage by refusing to acknowledge a simple truth: sustainable change requires starting where you are, not where you wish you were.&lt;/p&gt;
&lt;p&gt;Most sales professionals approach fitness goals like they approach pipeline building—more activity equals better results. But health doesn&amp;#8217;t work like prospecting. You can&amp;#8217;t brute force your way into better sleep or lower stress. The body requires a different strategy.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
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https://www.youtube.com/watch?v=8ilLRFM78Mw
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-110-capacity-problem&#34;&gt;The 110% Capacity Problem&lt;/h2&gt;
&lt;p&gt;Sales is a cognitively demanding profession. You&amp;#8217;re the quarterback of the business. Every day requires strategic thinking, relationship management, objection handling, and staying mentally sharp through rejection.&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re already operating at 110% capacity, adding extreme fitness commitments creates another obligation you can&amp;#8217;t meet, another source of stress, another thing to feel guilty about when you inevitably miss a workout or eat fast food between calls.&lt;/p&gt;
&lt;p&gt;The sales professionals who successfully improve their health identify which habits will support their performance, then build them into their existing routine. They do not chase trends. They focus on fundamentals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-four-pillars-of-health-for-sales-professionals&#34;&gt;The Four Pillars of Health for Sales Professionals&lt;/h2&gt;
&lt;p&gt;Fitness and health goals for sales professionals need to be realistic for people working at maximum capacity. You can&amp;#8217;t afford to waste energy on complicated protocols or fitness fads. You need the fundamentals: exercise, nutrition, sleep, and stress management.&lt;/p&gt;
&lt;p&gt;When these four pillars are strong, everything else becomes easier.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-pillar-one-exercise&#34;&gt;Pillar One: Exercise&lt;/h3&gt;
&lt;p&gt;The fitness industry wants you to believe you need intense workouts, complicated programs, and hours at the gym.&lt;/p&gt;
&lt;p&gt;For sales professionals, the single most effective exercise habit is walking 8,000 steps daily.&lt;/p&gt;
&lt;p&gt;This number is achievable for most people regardless of fitness level. It &lt;a href=&#34;https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;builds momentum&lt;/a&gt; without requiring a complete schedule overhaul. When you consistently hit 8,000 steps, you prove to yourself that you can follow through on a commitment without sacrificing your work performance.&lt;/p&gt;
&lt;p&gt;Movement improves cognitive function, reduces stress hormones, and helps with sleep quality—all critical for sales performance.&lt;/p&gt;
&lt;p&gt;Make it automatic. Take calls while walking. Park farther away from the office. Walk to get coffee instead of ordering delivery. Use a standing desk and pace during internal meetings. Build movement into what you are already doing rather than treating it as another task.&lt;/p&gt;
&lt;p&gt;Once 8,000 steps become effortless, you can layer in strength training or other activities. But walking is the foundation. It&amp;#8217;s the one exercise habit that compounds without breaking you.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-pillar-two-nutrition&#34;&gt;Pillar Two: Nutrition&lt;/h3&gt;
&lt;p&gt;Sales professionals tend to fall into two nutrition traps. The first is eating like garbage because they&amp;#8217;re too busy to care. The second is attempting some extreme diet overhaul that lasts nine days before they&amp;#8217;re back to their old patterns.&lt;/p&gt;
&lt;p&gt;The solution isn&amp;#8217;t meal plans or macro tracking or cutting entire food groups. It&amp;#8217;s having a system that works when you&amp;#8217;re slammed.&lt;/p&gt;
&lt;p&gt;Start here: don&amp;#8217;t skip meals. When you&amp;#8217;re running between meetings and surviving on coffee, your blood sugar crashes. That kills your cognitive performance and drives you toward quick fixes that leave you feeling worse an hour later.&lt;/p&gt;
&lt;p&gt;Keep protein-rich foods accessible. Greek yogurt, hard-boiled eggs, protein bars that aren&amp;#8217;t candy in disguise, rotisserie chicken, nuts. These don&amp;#8217;t require cooking or planning. They stabilize your energy and keep you sharp during long stretches between meals.&lt;/p&gt;
&lt;p&gt;Meal prep doesn&amp;#8217;t need to be complicated. Pick one day, cook a large batch of something simple—grilled chicken, ground turkey, rice, roasted vegetables—and portion it out. Now you have real food available when your schedule gets chaotic.&lt;/p&gt;
&lt;p&gt;Hydration matters more than most people realize. Dehydration mimics fatigue. Keep water at your desk. Drink it between calls. If you&amp;#8217;re consuming coffee all day, match it with water. You&amp;#8217;ll notice the difference in your afternoon energy levels.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-pillar-three-sleep&#34;&gt;Pillar Three: Sleep&lt;/h3&gt;
&lt;p&gt;Sleep deprivation destroys sales performance. You get paid to think. When you run on five or six hours of sleep, decision-making suffers. Decision-making suffers. Emotional regulation weakens. Your ability to read prospects and handle objections declines.&lt;/p&gt;
&lt;p&gt;You can&amp;#8217;t always control how many hours you sleep, especially during high-pressure periods. But you can improve sleep quality.&lt;/p&gt;
&lt;p&gt;Start with a simple nighttime routine that signals to your body it&amp;#8217;s time to wind down. Turn off screens thirty minutes before bed. Keep your bedroom cool. If your mind races when you lie down, acknowledge the thoughts without engaging with them. Notice they&amp;#8217;re there, then redirect your focus to your breathing.&lt;/p&gt;
&lt;p&gt;If you wake up in the middle of the night with work thoughts, write them down or set a reminder for the next day. This closes the mental loop and allows your brain to let go.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-pillar-four-stress-management&#34;&gt;Pillar Four: Stress Management&lt;/h3&gt;
&lt;p&gt;Sales is a pressure environment. Constant decision-making. Emotional labor. &lt;a href=&#34;https://salesgravy.com/why-rejection-hurts-and-what-to-do-about-it-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Rejection.&lt;/a&gt; Urgency. You move from call to meeting to fire drill to another call with almost no downtime. Over time, your nervous system stays stuck in high alert.&lt;/p&gt;
&lt;p&gt;That chronic stress does not just affect your mood. It impacts your sleep, your focus, your patience with prospects, and your ability to think clearly in complex conversations. If you do not manage it, it will manage you.&lt;/p&gt;
&lt;p&gt;Controlled breathing is one of the fastest ways to regulate your nervous system.&lt;/p&gt;
&lt;p&gt;Inhale for four seconds. Hold for four. Exhale for four. Hold for four.&lt;/p&gt;
&lt;p&gt;This is box breathing. You can do it between calls. Before a tough conversation. While waiting for a prospect to answer. It does not draw attention. It just brings your system back into balance.&lt;/p&gt;
&lt;p&gt;When stress is regulated, sleep improves. When sleep improves, thinking becomes clearer. Clearer thinking leads to better sales performance.&lt;/p&gt;
&lt;p&gt;It is a small habit. The impact compounds.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-fitness-goals-that-actually-stick&#34;&gt;Building Fitness Goals That Actually Stick&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re surviving on five hours of sleep, start there. If you&amp;#8217;re skipping meals and running on caffeine, fix your nutrition first. If you haven&amp;#8217;t moved your body in weeks, commit to 8,000 steps.&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t try to overhaul all four pillars simultaneously. That&amp;#8217;s the all-or-nothing trap that killed Steve&amp;#8217;s momentum in ten days.&lt;/p&gt;
&lt;p&gt;When you take care of your physical and mental health, you show up sharper for your prospects, your team, and your numbers. Your body is the vehicle for your career. You can&amp;#8217;t hit quota consistently if you&amp;#8217;re running on empty.&lt;/p&gt;
&lt;p&gt;Start with one pillar. Build one habit. Give it time to take root before you add the next one. That&amp;#8217;s how you win in Q1 and beyond.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;If you are serious about building fitness habits that actually fit the realities of sales, go deeper with &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/catalog?labels=%5B%22Instructors%22%5D&amp;#38;values=%5B%22Josh%20Hulsebosch%22%5D&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Josh Hulsebosch’s performance-focused courses on Sales Gravy University&lt;/a&gt;&lt;/strong&gt;&lt;strong&gt;.&lt;/strong&gt; His programs are built specifically for sales professionals who are operating at full capacity and still want to win on health, energy, and longevity.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<h2>Are your fitness goals realistic for the life of a busy sales professional?</h2><blockquote><em>“I find that a lot of sales leaders I work with are operating at about 110% capacity. So when we’re talking about tackling health and fitness, we have to really understand what is going to be the few habits that are really easy to do and have the biggest bang for buck.”</em></blockquote><p>That’s Josh Hulsebosch, a fitness coach who specializes in working with sales professionals, speaking on the Sales Gravy podcast. His observation cuts straight to the real reason most January fitness resolutions fail: they’re trying to add more to an already overflowing plate.</p><p>The typical sales professional is already drowning in competing priorities while operating at maximum capacity. When New Year’s hits, the instinct is to overhaul everything at once. New diet. New workout plan. New morning routine. That approach might work for people with open calendars and low pressure. For salespeople pushing through Q1 kickoffs, territory planning, and quota pressure, it is a fast track to burnout.</p><h2>The All-or-Nothing Trap</h2><p>Meet Steve. He’s an individual contributor who decided January 1st would mark his transformation. No more coffee. Five-mile runs every morning. Intermittent fasting. Four hours of <a href="https://salesgravy.com/i-got-punched-for-a-living-why-cold-calling-isnt-scary/" rel="nofollow">cold calling</a> daily because he just finished reading <em>Fanatical Prospecting</em>.</p><p>Ten days in, Steve slept through his alarm, missed his workout, and ordered a triple-shot latte on the way to work.</p><p>That emotional crash bled into his work. His prospecting activity dropped. His confidence dipped. His motivation evaporated under the weight of his own perfectionism.</p><p>Steve’s mistake wasn’t lack of commitment. He turned ambitious goals into self-sabotage by refusing to acknowledge a simple truth: sustainable change requires starting where you are, not where you wish you were.</p><p>Most sales professionals approach fitness goals like they approach pipeline building—more activity equals better results. But health doesn’t work like prospecting. You can’t brute force your way into better sleep or lower stress. The body requires a different strategy.</p><p>https://www.youtube.com/watch?v=8ilLRFM78Mw</p><h2>The 110% Capacity Problem</h2><p>Sales is a cognitively demanding profession. You’re the quarterback of the business. Every day requires strategic thinking, relationship management, objection handling, and staying mentally sharp through rejection.</p><p>When you’re already operating at 110% capacity, adding extreme fitness commitments creates another obligation you can’t meet, another source of stress, another thing to feel guilty about when you inevitably miss a workout or eat fast food between calls.</p><p>The sales professionals who successfully improve their health identify which habits will support their performance, then build them into their existing routine. They do not chase trends. They focus on fundamentals.</p><h2>The Four Pillars of Health for Sales Professionals</h2><p>Fitness and health goals for sales professionals need to be realistic for people working at maximum capacity. You can’t afford to waste energy on complicated protocols or fitness fads. You need the fundamentals: exercise, nutrition, sleep, and stress management.</p><p>When these four pillars are strong, everything else becomes easier.</p><h3>Pillar One: Exercise</h3><p>The fitness industry wants you to believe you need intense workouts, complicated programs, and hours at the gym.</p><p>For sales professionals, the single most effective exercise habit is walking 8,000 steps daily.</p><p>This number is achievable for most people regardless of fitness level. It <a href="https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/" rel="nofollow">builds momentum</a> without requiring a complete schedule overhaul. When you consistently hit 8,000 steps, you prove to yourself that you can follow through on a commitment without sacrificing your work performance.</p><p>Movement improves cognitive function, reduces stress hormones, and helps with sleep quality—all critical for sales performance.</p><p>Make it automatic. Take calls while walking. Park farther away from the office. Walk to get coffee instead of ordering delivery. Use a standing desk and pace during internal meetings. Build movement into what you are already doing rather than treating it as another task.</p><p>Once 8,000 steps become effortless, you can layer in strength training or other activities. But walking is the foundation. It’s the one exercise habit that compounds without breaking you.</p><h3>Pillar Two: Nutrition</h3><p>Sales professionals tend to fall into two nutrition traps. The first is eating like garbage because they’re too busy to care. The second is attempting some extreme diet overhaul that lasts nine days before they’re back to their old patterns.</p><p>The solution isn’t meal plans or macro tracking or cutting entire food groups. It’s having a system that works when you’re slammed.</p><p>Start here: don’t skip meals. When you’re running between meetings and surviving on coffee, your blood sugar crashes. That kills your cognitive performance and drives you toward quick fixes that leave you feeling worse an hour later.</p><p>Keep protein-rich foods accessible. Greek yogurt, hard-boiled eggs, protein bars that aren’t candy in disguise, rotisserie chicken, nuts. These don’t require cooking or planning. They stabilize your energy and keep you sharp during long stretches between meals.</p><p>Meal prep doesn’t need to be complicated. Pick one day, cook a large batch of something simple—grilled chicken, ground turkey, rice, roasted vegetables—and portion it out. Now you have real food available when your schedule gets chaotic.</p><p>Hydration matters more than most people realize. Dehydration mimics fatigue. Keep water at your desk. Drink it between calls. If you’re consuming coffee all day, match it with water. You’ll notice the difference in your afternoon energy levels.</p><h3>Pillar Three: Sleep</h3><p>Sleep deprivation destroys sales performance. You get paid to think. When you run on five or six hours of sleep, decision-making suffers. Decision-making suffers. Emotional regulation weakens. Your ability to read prospects and handle objections declines.</p><p>You can’t always control how many hours you sleep, especially during high-pressure periods. But you can improve sleep quality.</p><p>Start with a simple nighttime routine that signals to your body it’s time to wind down. Turn off screens thirty minutes before bed. Keep your bedroom cool. If your mind races when you lie down, acknowledge the thoughts without engaging with them. Notice they’re there, then redirect your focus to your breathing.</p><p>If you wake up in the middle of the night with work thoughts, write them down or set a reminder for the next day. This closes the mental loop and allows your brain to let go.</p><h3>Pillar Four: Stress Management</h3><p>Sales is a pressure environment. Constant decision-making. Emotional labor. <a href="https://salesgravy.com/why-rejection-hurts-and-what-to-do-about-it-ask-jeb/" rel="nofollow">Rejection.</a> Urgency. You move from call to meeting to fire drill to another call with almost no downtime. Over time, your nervous system stays stuck in high alert.</p><p>That chronic stress does not just affect your mood. It impacts your sleep, your focus, your patience with prospects, and your ability to think clearly in complex conversations. If you do not manage it, it will manage you.</p><p>Controlled breathing is one of the fastest ways to regulate your nervous system.</p><p>Inhale for four seconds. Hold for four. Exhale for four. Hold for four.</p><p>This is box breathing. You can do it between calls. Before a tough conversation. While waiting for a prospect to answer. It does not draw attention. It just brings your system back into balance.</p><p>When stress is regulated, sleep improves. When sleep improves, thinking becomes clearer. Clearer thinking leads to better sales performance.</p><p>It is a small habit. The impact compounds.</p><h2>Building Fitness Goals That Actually Stick</h2><p>If you’re surviving on five hours of sleep, start there. If you’re skipping meals and running on caffeine, fix your nutrition first. If you haven’t moved your body in weeks, commit to 8,000 steps.</p><p>Don’t try to overhaul all four pillars simultaneously. That’s the all-or-nothing trap that killed Steve’s momentum in ten days.</p><p>When you take care of your physical and mental health, you show up sharper for your prospects, your team, and your numbers. Your body is the vehicle for your career. You can’t hit quota consistently if you’re running on empty.</p><p>Start with one pillar. Build one habit. Give it time to take root before you add the next one. That’s how you win in Q1 and beyond.</p><p>If you are serious about building fitness habits that actually fit the realities of sales, go deeper with <a href="https://www.salesgravy.university/catalog?labels=%5B%26%2334%3BInstructors%26%2334%3B%5D&values=%5B%26%2334%3BJosh+Hulsebosch%26%2334%3B%5D" rel="nofollow"><strong>Josh Hulsebosch’s performance-focused courses on Sales Gravy University</strong></a><strong>.</strong> His programs are built specifically for sales professionals who are operating at full capacity and still want to win on health, energy, and longevity.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;h2&gt;Are your fitness goals realistic for the life of a busy sales professional?&lt;/h2&gt;&lt;blockquote&gt;&lt;em&gt;“I find that a lot of sales leaders I work with are operating at about 110% capacity. So when we’re talking about tackling health and fitness, we have to really understand what is going to be the few habits that are really easy to do and have the biggest bang for buck.”&lt;/em&gt;&lt;/blockquote&gt;&lt;p&gt;That’s Josh Hulsebosch, a fitness coach who specializes in working with sales professionals, speaking on the Sales Gravy podcast. His observation cuts straight to the real reason most January fitness resolutions fail: they’re trying to add more to an already overflowing plate.&lt;/p&gt;&lt;p&gt;The typical sales professional is already drowning in competing priorities while operating at maximum capacity. When New Year’s hits, the instinct is to overhaul everything at once. New diet. New workout plan. New morning routine. That approach might work for people with open calendars and low pressure. For salespeople pushing through Q1 kickoffs, territory planning, and quota pressure, it is a fast track to burnout.&lt;/p&gt;&lt;h2&gt;The All-or-Nothing Trap&lt;/h2&gt;&lt;p&gt;Meet Steve. He’s an individual contributor who decided January 1st would mark his transformation. No more coffee. Five-mile runs every morning. Intermittent fasting. Four hours of &lt;a href=&#34;https://salesgravy.com/i-got-punched-for-a-living-why-cold-calling-isnt-scary/&#34; rel=&#34;nofollow&#34;&gt;cold calling&lt;/a&gt; daily because he just finished reading &lt;em&gt;Fanatical Prospecting&lt;/em&gt;.&lt;/p&gt;&lt;p&gt;Ten days in, Steve slept through his alarm, missed his workout, and ordered a triple-shot latte on the way to work.&lt;/p&gt;&lt;p&gt;That emotional crash bled into his work. His prospecting activity dropped. His confidence dipped. His motivation evaporated under the weight of his own perfectionism.&lt;/p&gt;&lt;p&gt;Steve’s mistake wasn’t lack of commitment. He turned ambitious goals into self-sabotage by refusing to acknowledge a simple truth: sustainable change requires starting where you are, not where you wish you were.&lt;/p&gt;&lt;p&gt;Most sales professionals approach fitness goals like they approach pipeline building—more activity equals better results. But health doesn’t work like prospecting. You can’t brute force your way into better sleep or lower stress. The body requires a different strategy.&lt;/p&gt;&lt;p&gt;https://www.youtube.com/watch?v=8ilLRFM78Mw&lt;/p&gt;&lt;h2&gt;The 110% Capacity Problem&lt;/h2&gt;&lt;p&gt;Sales is a cognitively demanding profession. You’re the quarterback of the business. Every day requires strategic thinking, relationship management, objection handling, and staying mentally sharp through rejection.&lt;/p&gt;&lt;p&gt;When you’re already operating at 110% capacity, adding extreme fitness commitments creates another obligation you can’t meet, another source of stress, another thing to feel guilty about when you inevitably miss a workout or eat fast food between calls.&lt;/p&gt;&lt;p&gt;The sales professionals who successfully improve their health identify which habits will support their performance, then build them into their existing routine. They do not chase trends. They focus on fundamentals.&lt;/p&gt;&lt;h2&gt;The Four Pillars of Health for Sales Professionals&lt;/h2&gt;&lt;p&gt;Fitness and health goals for sales professionals need to be realistic for people working at maximum capacity. You can’t afford to waste energy on complicated protocols or fitness fads. You need the fundamentals: exercise, nutrition, sleep, and stress management.&lt;/p&gt;&lt;p&gt;When these four pillars are strong, everything else becomes easier.&lt;/p&gt;&lt;h3&gt;Pillar One: Exercise&lt;/h3&gt;&lt;p&gt;The fitness industry wants you to believe you need intense workouts, complicated programs, and hours at the gym.&lt;/p&gt;&lt;p&gt;For sales professionals, the single most effective exercise habit is walking 8,000 steps daily.&lt;/p&gt;&lt;p&gt;This number is achievable for most people regardless of fitness level. It &lt;a href=&#34;https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/&#34; rel=&#34;nofollow&#34;&gt;builds momentum&lt;/a&gt; without requiring a complete schedule overhaul. When you consistently hit 8,000 steps, you prove to yourself that you can follow through on a commitment without sacrificing your work performance.&lt;/p&gt;&lt;p&gt;Movement improves cognitive function, reduces stress hormones, and helps with sleep quality—all critical for sales performance.&lt;/p&gt;&lt;p&gt;Make it automatic. Take calls while walking. Park farther away from the office. Walk to get coffee instead of ordering delivery. Use a standing desk and pace during internal meetings. Build movement into what you are already doing rather than treating it as another task.&lt;/p&gt;&lt;p&gt;Once 8,000 steps become effortless, you can layer in strength training or other activities. But walking is the foundation. It’s the one exercise habit that compounds without breaking you.&lt;/p&gt;&lt;h3&gt;Pillar Two: Nutrition&lt;/h3&gt;&lt;p&gt;Sales professionals tend to fall into two nutrition traps. The first is eating like garbage because they’re too busy to care. The second is attempting some extreme diet overhaul that lasts nine days before they’re back to their old patterns.&lt;/p&gt;&lt;p&gt;The solution isn’t meal plans or macro tracking or cutting entire food groups. It’s having a system that works when you’re slammed.&lt;/p&gt;&lt;p&gt;Start here: don’t skip meals. When you’re running between meetings and surviving on coffee, your blood sugar crashes. That kills your cognitive performance and drives you toward quick fixes that leave you feeling worse an hour later.&lt;/p&gt;&lt;p&gt;Keep protein-rich foods accessible. Greek yogurt, hard-boiled eggs, protein bars that aren’t candy in disguise, rotisserie chicken, nuts. These don’t require cooking or planning. They stabilize your energy and keep you sharp during long stretches between meals.&lt;/p&gt;&lt;p&gt;Meal prep doesn’t need to be complicated. Pick one day, cook a large batch of something simple—grilled chicken, ground turkey, rice, roasted vegetables—and portion it out. Now you have real food available when your schedule gets chaotic.&lt;/p&gt;&lt;p&gt;Hydration matters more than most people realize. Dehydration mimics fatigue. Keep water at your desk. Drink it between calls. If you’re consuming coffee all day, match it with water. You’ll notice the difference in your afternoon energy levels.&lt;/p&gt;&lt;h3&gt;Pillar Three: Sleep&lt;/h3&gt;&lt;p&gt;Sleep deprivation destroys sales performance. You get paid to think. When you run on five or six hours of sleep, decision-making suffers. Decision-making suffers. Emotional regulation weakens. Your ability to read prospects and handle objections declines.&lt;/p&gt;&lt;p&gt;You can’t always control how many hours you sleep, especially during high-pressure periods. But you can improve sleep quality.&lt;/p&gt;&lt;p&gt;Start with a simple nighttime routine that signals to your body it’s time to wind down. Turn off screens thirty minutes before bed. Keep your bedroom cool. If your mind races when you lie down, acknowledge the thoughts without engaging with them. Notice they’re there, then redirect your focus to your breathing.&lt;/p&gt;&lt;p&gt;If you wake up in the middle of the night with work thoughts, write them down or set a reminder for the next day. This closes the mental loop and allows your brain to let go.&lt;/p&gt;&lt;h3&gt;Pillar Four: Stress Management&lt;/h3&gt;&lt;p&gt;Sales is a pressure environment. Constant decision-making. Emotional labor. &lt;a href=&#34;https://salesgravy.com/why-rejection-hurts-and-what-to-do-about-it-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;Rejection.&lt;/a&gt; Urgency. You move from call to meeting to fire drill to another call with almost no downtime. Over time, your nervous system stays stuck in high alert.&lt;/p&gt;&lt;p&gt;That chronic stress does not just affect your mood. It impacts your sleep, your focus, your patience with prospects, and your ability to think clearly in complex conversations. If you do not manage it, it will manage you.&lt;/p&gt;&lt;p&gt;Controlled breathing is one of the fastest ways to regulate your nervous system.&lt;/p&gt;&lt;p&gt;Inhale for four seconds. Hold for four. Exhale for four. Hold for four.&lt;/p&gt;&lt;p&gt;This is box breathing. You can do it between calls. Before a tough conversation. While waiting for a prospect to answer. It does not draw attention. It just brings your system back into balance.&lt;/p&gt;&lt;p&gt;When stress is regulated, sleep improves. When sleep improves, thinking becomes clearer. Clearer thinking leads to better sales performance.&lt;/p&gt;&lt;p&gt;It is a small habit. The impact compounds.&lt;/p&gt;&lt;h2&gt;Building Fitness Goals That Actually Stick&lt;/h2&gt;&lt;p&gt;If you’re surviving on five hours of sleep, start there. If you’re skipping meals and running on caffeine, fix your nutrition first. If you haven’t moved your body in weeks, commit to 8,000 steps.&lt;/p&gt;&lt;p&gt;Don’t try to overhaul all four pillars simultaneously. That’s the all-or-nothing trap that killed Steve’s momentum in ten days.&lt;/p&gt;&lt;p&gt;When you take care of your physical and mental health, you show up sharper for your prospects, your team, and your numbers. Your body is the vehicle for your career. You can’t hit quota consistently if you’re running on empty.&lt;/p&gt;&lt;p&gt;Start with one pillar. Build one habit. Give it time to take root before you add the next one. That’s how you win in Q1 and beyond.&lt;/p&gt;&lt;p&gt;If you are serious about building fitness habits that actually fit the realities of sales, go deeper with &lt;a href=&#34;https://www.salesgravy.university/catalog?labels=%5B%26%2334%3BInstructors%26%2334%3B%5D&amp;values=%5B%26%2334%3BJosh&#43;Hulsebosch%26%2334%3B%5D&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Josh Hulsebosch’s performance-focused courses on Sales Gravy University&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; His programs are built specifically for sales professionals who are operating at full capacity and still want to win on health, energy, and longevity.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-sales-professionals-fail-at-new-years-fitness-goals-and-how-to-actually-succeed/</link>
                <pubDate>Thu, 08 Jan 2026 17:01:00 &#43;0000</pubDate>
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                <itunes:title>Build Your Personal Brand Without Conflicting With Your Company (Ask Jeb)</itunes:title>
                <title>Build Your Personal Brand Without Conflicting With Your Company (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that keeps salespeople up at night: How do you build a powerful personal brand without stepping on your company&amp;#8217;s toes?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the question Taylor Deadrick asked me during a recent live event. Taylor works for Insperity (a fantastic company that handles all our HR and payroll at Sales Gravy, by the way), and she wanted to know how to establish her own brand while staying aligned with her employer.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;ve ever felt this tension, you&amp;#8217;re not alone. The fear of conflicting with your company&amp;#8217;s brand holds too many salespeople back from building the authority they need to win more deals.&lt;/p&gt;
&lt;p&gt;Let me show you how to build a personal brand that actually amplifies your company&amp;#8217;s message instead of competing with it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-only-real-conflict-you-need-to-worry-about&#34;&gt;The Only Real Conflict You Need to Worry About&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the brutal truth: The only way you&amp;#8217;ll conflict with your company&amp;#8217;s brand is if you assert that your own opinion is that of your employer, or what you&amp;#8217;re posting, saying, or writing conflicts with their core values, their marketing message, or the way they go to market.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s it. That&amp;#8217;s the line.&lt;/p&gt;
&lt;p&gt;If you start trying to speak for your company or post things that contradict their values, you&amp;#8217;ve got a problem. But if everything you do supports those core values, you&amp;#8217;re going to be just fine.&lt;/p&gt;
&lt;p&gt;Think about it this way: Your company hired you because you aligned with their mission. Now your job is to amplify that mission through your own authentic voice and expertise.&lt;/p&gt;
&lt;p&gt;The mistake most salespeople make is thinking their &lt;a href=&#34;https://www.youtube.com/watch?v=gbbXND-wvlU&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;personal brand&lt;/a&gt; needs to be separate from or independent of their company. Wrong. Your personal brand should be the human face of your company&amp;#8217;s value proposition.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=1xi5PHIrBts
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-personal-brand-is-bigger-than-your-logo&#34;&gt;Your Personal Brand Is Bigger Than Your Logo&lt;/h2&gt;
&lt;p&gt;Your &lt;a href=&#34;https://www.youtube.com/watch?v=YkHEvjjWDlk&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;personal brand&lt;/a&gt; isn&amp;#8217;t just what you post on LinkedIn. It&amp;#8217;s not your profile picture or your witty headline.&lt;/p&gt;
&lt;p&gt;Your personal brand is the confidence you show when you hop on a microphone and ask a tough question. It&amp;#8217;s your smile and the way you treat people. It&amp;#8217;s whether you&amp;#8217;re kind, whether you invest in yourself, whether you show up with expertise that actually helps people solve problems.&lt;/p&gt;
&lt;p&gt;Your personal brand is the human being who walks into businesses every day and shows up for those businesses. That&amp;#8217;s the most important part of your brand, and that&amp;#8217;s the part that builds trust and causes people to buy you.&lt;/p&gt;
&lt;p&gt;Everything else (your LinkedIn posts, your content, your online presence) is just an extension of that core identity.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-authority-the-secret-weapon-of-personal-branding&#34;&gt;Authority: The Secret Weapon of Personal Branding&lt;/h2&gt;
&lt;p&gt;When I think about building a personal brand, I think about one word: authority.&lt;/p&gt;
&lt;p&gt;Authority is your expertise. It&amp;#8217;s what you know that helps other people win. And here&amp;#8217;s the beautiful thing: When you build authority in your space, you&amp;#8217;re not competing with your company&amp;#8217;s brand. You&amp;#8217;re reinforcing it.&lt;/p&gt;
&lt;p&gt;Let&amp;#8217;s use Taylor&amp;#8217;s situation as an example. She works with small and medium-sized businesses, helping them grow by taking HR and payroll off their plate so they can focus on what matters. That&amp;#8217;s exactly why we came to Insperity in the first place.&lt;/p&gt;
&lt;p&gt;If Taylor builds her authority around understanding the problems small business owners face, if she becomes known for helping companies break through growth barriers, if she consistently shares insights about the challenges her buyers deal with every single day, that authority doesn&amp;#8217;t conflict with Insperity. It amplifies everything they stand for.&lt;/p&gt;
&lt;p&gt;When you focus on your expertise and how you help people, your personal brand becomes a magnet. You create leads. When prospects research you before a meeting, they see someone they actually want to talk to. You&amp;#8217;re building trust before you ever shake hands.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-five-s-framework-for-building-authority&#34;&gt;The Five S Framework for Building Authority&lt;/h2&gt;
&lt;p&gt;In my book &lt;em&gt;&lt;a href=&#34;https://a.co/d/jeYHpbA&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/em&gt;, I walk through what I call the Five S&amp;#8217;s for building your personal brand, especially on LinkedIn. This framework keeps you aligned with your company while establishing your unique authority.&lt;/p&gt;
&lt;p&gt;The key is sending the right message to the marketplace about the expertise you bring, your authority in solving specific problems, and how you can help people win. When you focus there, everything else falls into place.&lt;/p&gt;
&lt;p&gt;Your content should showcase the patterns you&amp;#8217;re seeing with your buyers, the problems you solve consistently, and simple frameworks they can use right away. That&amp;#8217;s what creates familiarity. That&amp;#8217;s what warms up the room before you ever make a call.&lt;/p&gt;
&lt;p&gt;Think of LinkedIn as your familiarity engine. When you show up consistently with practical insights, every outreach gets easier and every conversation becomes more productive.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-know-your-company-s-social-media-policy-inside-and-out&#34;&gt;Know Your Company&amp;#8217;s Social Media Policy Inside and Out&lt;/h2&gt;
&lt;p&gt;Before you post a single piece of content, take a hard look at your company&amp;#8217;s social media policy. Understand what they allow you to say and what they don&amp;#8217;t. Know those boundaries cold.&lt;/p&gt;
&lt;p&gt;This isn&amp;#8217;t about limiting yourself. It&amp;#8217;s about operating with confidence. When you know exactly where the guardrails are, you can create boldly within them.&lt;/p&gt;
&lt;p&gt;Most companies have pretty straightforward policies: Don&amp;#8217;t share confidential information, don&amp;#8217;t speak on behalf of the company without authorization, and stay aligned with core values. Follow those rules, and you&amp;#8217;ll be fine.&lt;/p&gt;
&lt;p&gt;The salespeople who get in trouble are the ones who never bothered to read the policy in the first place.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-brand-is-what-you-do-not-just-what-you-post&#34;&gt;Your Brand Is What You Do, Not Just What You Post&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what too many people forget: Your personal brand is built in the trenches, not just on social media.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s built into every discovery call where you ask better questions than your competitors. It&amp;#8217;s built in every proposal where you demonstrate that you truly understand your buyer&amp;#8217;s world. It&amp;#8217;s built in every follow-up where you add value instead of just checking in.&lt;/p&gt;
&lt;p&gt;The online stuff matters, but it only works if it&amp;#8217;s backed up by real expertise and genuine care for your customers. You can&amp;#8217;t fake authority. You earn it by doing the work, studying your industry, understanding your buyers, and creating &lt;a href=&#34;https://www.youtube.com/watch?v=oIcMVQnuGxM&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;your content&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;When you combine that real-world expertise with a consistent online presence, you become unstoppable. You&amp;#8217;re not just another rep. You&amp;#8217;re the person buyers want to work with.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop worrying about conflicting with your company&amp;#8217;s brand. Instead, focus on amplifying it through your unique voice and expertise.&lt;/p&gt;
&lt;p&gt;Your personal brand should make your company look good. It should attract the right buyers. It should build trust before you ever pick up the phone.&lt;/p&gt;
&lt;p&gt;Stay aligned with your company&amp;#8217;s core values. Know their social media policy. Focus your content on your specific expertise and the problems you solve. Show up consistently, both online and in person.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you build a personal brand that becomes a magnet. That&amp;#8217;s how you make every conversation easier and every deal more likely to close. And that&amp;#8217;s how you become the salesperson everyone wants to buy from.&lt;/p&gt;
&lt;p&gt;Your brand is your authority. Now go build it.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Want to learn the complete system for building authority on LinkedIn? Check out Jeb&amp;#8217;s latest book, &lt;em&gt;&lt;a href=&#34;https://salesgravy.com/edge/&#34;&gt;The LinkedIn Edge&lt;/a&gt;, &lt;/em&gt;where he breaks down the Five S framework and shows you exactly how to turn your LinkedIn profile into a lead-generating machine.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that keeps salespeople up at night: How do you build a powerful personal brand without stepping on your company’s toes?</p>
<p>That’s the question Taylor Deadrick asked me during a recent live event. Taylor works for Insperity (a fantastic company that handles all our HR and payroll at Sales Gravy, by the way), and she wanted to know how to establish her own brand while staying aligned with her employer.</p>
<p>If you’ve ever felt this tension, you’re not alone. The fear of conflicting with your company’s brand holds too many salespeople back from building the authority they need to win more deals.</p>
<p>Let me show you how to build a personal brand that actually amplifies your company’s message instead of competing with it.</p>
<h2 id="h-the-only-real-conflict-you-need-to-worry-about">The Only Real Conflict You Need to Worry About</h2>
<p>Here’s the brutal truth: The only way you’ll conflict with your company’s brand is if you assert that your own opinion is that of your employer, or what you’re posting, saying, or writing conflicts with their core values, their marketing message, or the way they go to market.</p>
<p>That’s it. That’s the line.</p>
<p>If you start trying to speak for your company or post things that contradict their values, you’ve got a problem. But if everything you do supports those core values, you’re going to be just fine.</p>
<p>Think about it this way: Your company hired you because you aligned with their mission. Now your job is to amplify that mission through your own authentic voice and expertise.</p>
<p>The mistake most salespeople make is thinking their <a href="https://www.youtube.com/watch?v=gbbXND-wvlU" rel="nofollow">personal brand</a> needs to be separate from or independent of their company. Wrong. Your personal brand should be the human face of your company’s value proposition.</p>
<figure>
<div>
https://www.youtube.com/watch?v=1xi5PHIrBts
</div>
</figure>
<h2 id="h-your-personal-brand-is-bigger-than-your-logo">Your Personal Brand Is Bigger Than Your Logo</h2>
<p>Your <a href="https://www.youtube.com/watch?v=YkHEvjjWDlk" rel="nofollow">personal brand</a> isn’t just what you post on LinkedIn. It’s not your profile picture or your witty headline.</p>
<p>Your personal brand is the confidence you show when you hop on a microphone and ask a tough question. It’s your smile and the way you treat people. It’s whether you’re kind, whether you invest in yourself, whether you show up with expertise that actually helps people solve problems.</p>
<p>Your personal brand is the human being who walks into businesses every day and shows up for those businesses. That’s the most important part of your brand, and that’s the part that builds trust and causes people to buy you.</p>
<p>Everything else (your LinkedIn posts, your content, your online presence) is just an extension of that core identity.</p>
<h2 id="h-authority-the-secret-weapon-of-personal-branding">Authority: The Secret Weapon of Personal Branding</h2>
<p>When I think about building a personal brand, I think about one word: authority.</p>
<p>Authority is your expertise. It’s what you know that helps other people win. And here’s the beautiful thing: When you build authority in your space, you’re not competing with your company’s brand. You’re reinforcing it.</p>
<p>Let’s use Taylor’s situation as an example. She works with small and medium-sized businesses, helping them grow by taking HR and payroll off their plate so they can focus on what matters. That’s exactly why we came to Insperity in the first place.</p>
<p>If Taylor builds her authority around understanding the problems small business owners face, if she becomes known for helping companies break through growth barriers, if she consistently shares insights about the challenges her buyers deal with every single day, that authority doesn’t conflict with Insperity. It amplifies everything they stand for.</p>
<p>When you focus on your expertise and how you help people, your personal brand becomes a magnet. You create leads. When prospects research you before a meeting, they see someone they actually want to talk to. You’re building trust before you ever shake hands.</p>
<h2 id="h-the-five-s-framework-for-building-authority">The Five S Framework for Building Authority</h2>
<p>In my book <em><a href="https://a.co/d/jeYHpbA" rel="nofollow">The LinkedIn Edge</a></em>, I walk through what I call the Five S’s for building your personal brand, especially on LinkedIn. This framework keeps you aligned with your company while establishing your unique authority.</p>
<p>The key is sending the right message to the marketplace about the expertise you bring, your authority in solving specific problems, and how you can help people win. When you focus there, everything else falls into place.</p>
<p>Your content should showcase the patterns you’re seeing with your buyers, the problems you solve consistently, and simple frameworks they can use right away. That’s what creates familiarity. That’s what warms up the room before you ever make a call.</p>
<p>Think of LinkedIn as your familiarity engine. When you show up consistently with practical insights, every outreach gets easier and every conversation becomes more productive.</p>
<h2 id="h-know-your-company-s-social-media-policy-inside-and-out">Know Your Company’s Social Media Policy Inside and Out</h2>
<p>Before you post a single piece of content, take a hard look at your company’s social media policy. Understand what they allow you to say and what they don’t. Know those boundaries cold.</p>
<p>This isn’t about limiting yourself. It’s about operating with confidence. When you know exactly where the guardrails are, you can create boldly within them.</p>
<p>Most companies have pretty straightforward policies: Don’t share confidential information, don’t speak on behalf of the company without authorization, and stay aligned with core values. Follow those rules, and you’ll be fine.</p>
<p>The salespeople who get in trouble are the ones who never bothered to read the policy in the first place.</p>
<h2 id="h-your-brand-is-what-you-do-not-just-what-you-post">Your Brand Is What You Do, Not Just What You Post</h2>
<p>Here’s what too many people forget: Your personal brand is built in the trenches, not just on social media.</p>
<p>It’s built into every discovery call where you ask better questions than your competitors. It’s built in every proposal where you demonstrate that you truly understand your buyer’s world. It’s built in every follow-up where you add value instead of just checking in.</p>
<p>The online stuff matters, but it only works if it’s backed up by real expertise and genuine care for your customers. You can’t fake authority. You earn it by doing the work, studying your industry, understanding your buyers, and creating <a href="https://www.youtube.com/watch?v=oIcMVQnuGxM" rel="nofollow">your content</a>.</p>
<p>When you combine that real-world expertise with a consistent online presence, you become unstoppable. You’re not just another rep. You’re the person buyers want to work with.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Stop worrying about conflicting with your company’s brand. Instead, focus on amplifying it through your unique voice and expertise.</p>
<p>Your personal brand should make your company look good. It should attract the right buyers. It should build trust before you ever pick up the phone.</p>
<p>Stay aligned with your company’s core values. Know their social media policy. Focus your content on your specific expertise and the problems you solve. Show up consistently, both online and in person.</p>
<p>That’s how you build a personal brand that becomes a magnet. That’s how you make every conversation easier and every deal more likely to close. And that’s how you become the salesperson everyone wants to buy from.</p>
<p>Your brand is your authority. Now go build it.</p>
<div></div>
<hr/>
<div></div>
<p>Want to learn the complete system for building authority on LinkedIn? Check out Jeb’s latest book, <em><a href="https://salesgravy.com/edge/" rel="nofollow">The LinkedIn Edge</a>, </em>where he breaks down the Five S framework and shows you exactly how to turn your LinkedIn profile into a lead-generating machine.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that keeps salespeople up at night: How do you build a powerful personal brand without stepping on your company’s toes?&lt;/p&gt;
&lt;p&gt;That’s the question Taylor Deadrick asked me during a recent live event. Taylor works for Insperity (a fantastic company that handles all our HR and payroll at Sales Gravy, by the way), and she wanted to know how to establish her own brand while staying aligned with her employer.&lt;/p&gt;
&lt;p&gt;If you’ve ever felt this tension, you’re not alone. The fear of conflicting with your company’s brand holds too many salespeople back from building the authority they need to win more deals.&lt;/p&gt;
&lt;p&gt;Let me show you how to build a personal brand that actually amplifies your company’s message instead of competing with it.&lt;/p&gt;
&lt;h2 id=&#34;h-the-only-real-conflict-you-need-to-worry-about&#34;&gt;The Only Real Conflict You Need to Worry About&lt;/h2&gt;
&lt;p&gt;Here’s the brutal truth: The only way you’ll conflict with your company’s brand is if you assert that your own opinion is that of your employer, or what you’re posting, saying, or writing conflicts with their core values, their marketing message, or the way they go to market.&lt;/p&gt;
&lt;p&gt;That’s it. That’s the line.&lt;/p&gt;
&lt;p&gt;If you start trying to speak for your company or post things that contradict their values, you’ve got a problem. But if everything you do supports those core values, you’re going to be just fine.&lt;/p&gt;
&lt;p&gt;Think about it this way: Your company hired you because you aligned with their mission. Now your job is to amplify that mission through your own authentic voice and expertise.&lt;/p&gt;
&lt;p&gt;The mistake most salespeople make is thinking their &lt;a href=&#34;https://www.youtube.com/watch?v=gbbXND-wvlU&#34; rel=&#34;nofollow&#34;&gt;personal brand&lt;/a&gt; needs to be separate from or independent of their company. Wrong. Your personal brand should be the human face of your company’s value proposition.&lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=1xi5PHIrBts
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-your-personal-brand-is-bigger-than-your-logo&#34;&gt;Your Personal Brand Is Bigger Than Your Logo&lt;/h2&gt;
&lt;p&gt;Your &lt;a href=&#34;https://www.youtube.com/watch?v=YkHEvjjWDlk&#34; rel=&#34;nofollow&#34;&gt;personal brand&lt;/a&gt; isn’t just what you post on LinkedIn. It’s not your profile picture or your witty headline.&lt;/p&gt;
&lt;p&gt;Your personal brand is the confidence you show when you hop on a microphone and ask a tough question. It’s your smile and the way you treat people. It’s whether you’re kind, whether you invest in yourself, whether you show up with expertise that actually helps people solve problems.&lt;/p&gt;
&lt;p&gt;Your personal brand is the human being who walks into businesses every day and shows up for those businesses. That’s the most important part of your brand, and that’s the part that builds trust and causes people to buy you.&lt;/p&gt;
&lt;p&gt;Everything else (your LinkedIn posts, your content, your online presence) is just an extension of that core identity.&lt;/p&gt;
&lt;h2 id=&#34;h-authority-the-secret-weapon-of-personal-branding&#34;&gt;Authority: The Secret Weapon of Personal Branding&lt;/h2&gt;
&lt;p&gt;When I think about building a personal brand, I think about one word: authority.&lt;/p&gt;
&lt;p&gt;Authority is your expertise. It’s what you know that helps other people win. And here’s the beautiful thing: When you build authority in your space, you’re not competing with your company’s brand. You’re reinforcing it.&lt;/p&gt;
&lt;p&gt;Let’s use Taylor’s situation as an example. She works with small and medium-sized businesses, helping them grow by taking HR and payroll off their plate so they can focus on what matters. That’s exactly why we came to Insperity in the first place.&lt;/p&gt;
&lt;p&gt;If Taylor builds her authority around understanding the problems small business owners face, if she becomes known for helping companies break through growth barriers, if she consistently shares insights about the challenges her buyers deal with every single day, that authority doesn’t conflict with Insperity. It amplifies everything they stand for.&lt;/p&gt;
&lt;p&gt;When you focus on your expertise and how you help people, your personal brand becomes a magnet. You create leads. When prospects research you before a meeting, they see someone they actually want to talk to. You’re building trust before you ever shake hands.&lt;/p&gt;
&lt;h2 id=&#34;h-the-five-s-framework-for-building-authority&#34;&gt;The Five S Framework for Building Authority&lt;/h2&gt;
&lt;p&gt;In my book &lt;em&gt;&lt;a href=&#34;https://a.co/d/jeYHpbA&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/em&gt;, I walk through what I call the Five S’s for building your personal brand, especially on LinkedIn. This framework keeps you aligned with your company while establishing your unique authority.&lt;/p&gt;
&lt;p&gt;The key is sending the right message to the marketplace about the expertise you bring, your authority in solving specific problems, and how you can help people win. When you focus there, everything else falls into place.&lt;/p&gt;
&lt;p&gt;Your content should showcase the patterns you’re seeing with your buyers, the problems you solve consistently, and simple frameworks they can use right away. That’s what creates familiarity. That’s what warms up the room before you ever make a call.&lt;/p&gt;
&lt;p&gt;Think of LinkedIn as your familiarity engine. When you show up consistently with practical insights, every outreach gets easier and every conversation becomes more productive.&lt;/p&gt;
&lt;h2 id=&#34;h-know-your-company-s-social-media-policy-inside-and-out&#34;&gt;Know Your Company’s Social Media Policy Inside and Out&lt;/h2&gt;
&lt;p&gt;Before you post a single piece of content, take a hard look at your company’s social media policy. Understand what they allow you to say and what they don’t. Know those boundaries cold.&lt;/p&gt;
&lt;p&gt;This isn’t about limiting yourself. It’s about operating with confidence. When you know exactly where the guardrails are, you can create boldly within them.&lt;/p&gt;
&lt;p&gt;Most companies have pretty straightforward policies: Don’t share confidential information, don’t speak on behalf of the company without authorization, and stay aligned with core values. Follow those rules, and you’ll be fine.&lt;/p&gt;
&lt;p&gt;The salespeople who get in trouble are the ones who never bothered to read the policy in the first place.&lt;/p&gt;
&lt;h2 id=&#34;h-your-brand-is-what-you-do-not-just-what-you-post&#34;&gt;Your Brand Is What You Do, Not Just What You Post&lt;/h2&gt;
&lt;p&gt;Here’s what too many people forget: Your personal brand is built in the trenches, not just on social media.&lt;/p&gt;
&lt;p&gt;It’s built into every discovery call where you ask better questions than your competitors. It’s built in every proposal where you demonstrate that you truly understand your buyer’s world. It’s built in every follow-up where you add value instead of just checking in.&lt;/p&gt;
&lt;p&gt;The online stuff matters, but it only works if it’s backed up by real expertise and genuine care for your customers. You can’t fake authority. You earn it by doing the work, studying your industry, understanding your buyers, and creating &lt;a href=&#34;https://www.youtube.com/watch?v=oIcMVQnuGxM&#34; rel=&#34;nofollow&#34;&gt;your content&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;When you combine that real-world expertise with a consistent online presence, you become unstoppable. You’re not just another rep. You’re the person buyers want to work with.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop worrying about conflicting with your company’s brand. Instead, focus on amplifying it through your unique voice and expertise.&lt;/p&gt;
&lt;p&gt;Your personal brand should make your company look good. It should attract the right buyers. It should build trust before you ever pick up the phone.&lt;/p&gt;
&lt;p&gt;Stay aligned with your company’s core values. Know their social media policy. Focus your content on your specific expertise and the problems you solve. Show up consistently, both online and in person.&lt;/p&gt;
&lt;p&gt;That’s how you build a personal brand that becomes a magnet. That’s how you make every conversation easier and every deal more likely to close. And that’s how you become the salesperson everyone wants to buy from.&lt;/p&gt;
&lt;p&gt;Your brand is your authority. Now go build it.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;Want to learn the complete system for building authority on LinkedIn? Check out Jeb’s latest book, &lt;em&gt;&lt;a href=&#34;https://salesgravy.com/edge/&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt;, &lt;/em&gt;where he breaks down the Five S framework and shows you exactly how to turn your LinkedIn profile into a lead-generating machine.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 06 Jan 2026 16:32:00 &#43;0000</pubDate>
                <itunes:duration>447</itunes:duration>
                
                
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                <itunes:title>How to Set Sales Goals That Actually Stick: From Vision to System (Money Monday)</itunes:title>
                <title>How to Set Sales Goals That Actually Stick: From Vision to System (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;This Money Monday Sales Gravy podcast episode is special because it kicks off our 20th season!&lt;/p&gt;
&lt;p&gt;It’s hard to believe that we’ve been producing the Sales Gravy continuously for 20 years. Over the last 20 years, thanks to you—our incredible audience—we’ve consistently ranked as the #1 most listened to sales podcast in markets all over the world.&lt;/p&gt;
&lt;p&gt;I remember my first podcast episode all those years ago, produced with a microphone I bought at Guitar Center and recorded under a blanket for sound suppression. Today, we produce our podcast in professional studios at Sales Gravy and have a full production team on staff to ensure we are giving you the highest quality sound possible.&amp;#160;&lt;/p&gt;
&lt;p&gt;What hasn’t changed is my unwavering focus on making the complex simple by cutting through the noise, eliminating the fluff, and giving you the basics and fundamentals that actually work in the real world.&lt;/p&gt;
&lt;p&gt;We’ve got a ton of new episodes and bonus content coming your way, so be sure to subscribe on your favorite podcast app and listen every week.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sales-professionals-must-have-goals-to-be-successful&#34;&gt;Sales Professionals Must Have Goals to be Successful&lt;/h2&gt;
&lt;p&gt;Your personal goals are the aspirations that drive you, inspire you, and push you through the tough days. These goals are essential to helping you maintain sales discipline throughout your sales year. When developing personal goals, I break them down into three buckets:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-to-have-goals&#34;&gt;&lt;strong&gt;To-Have Goals&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;These are the things you want to acquire or buy. Whether it’s a house, a new car, or building up your savings, to-have goals are about acquiring something that enhances your life.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-to-be-goals&#34;&gt;&lt;strong&gt;To-Be Goals&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;These are about evolving into the person you want to become. Maybe you want to be a sales manager, or if you’re a manager, you want to be a director or VP of sales. You might want to go back to school for a degree or an MBA. Or you want to be a better spouse, a better leader, or a better peer. Maybe you want to be a President’s club winner or be recognized as an expert in your industry—whatever it is, to-be goals help you&amp;#160;&lt;a href=&#34;https://salesgravy.com/reflection-vs-regret-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;level up as a person&lt;/a&gt;&amp;#160;and a professional.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-to-do-goals&#34;&gt;&lt;strong&gt;To-Do Goals&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;These are experience goals. Think about experiences that create lifelong memories—maybe you want to travel somewhere special or take on a meaningful project or hobby you’ve always dreamed about.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-four-reasons-why-goals-matter-in-sales&#34;&gt;Four Reasons Why Goals Matter in Sales&lt;/h2&gt;
&lt;p&gt;Number one, goals massively increase the likelihood that you’ll actually achieve the things you want. Speaking your goal out loud, writing it down, and being intentional about it has a powerful psychological effect.&lt;/p&gt;
&lt;p&gt;Number two, goals make life meaningful. It’s unbelievably fulfilling to look back and see what you accomplished—how far you’ve come over the course of a year, five years, or a decade.&lt;/p&gt;
&lt;p&gt;Number three, we work in a tough, competitive profession, and it’s just plain satisfying to put your commission checks, bonuses, and hard-won earnings toward something that improves your life or the lives of the people you love.&lt;/p&gt;
&lt;p&gt;But the biggest reason to set goals—especially in sales—is that the sales profession is hard work and it can be brutal.&amp;#160; It’s loaded with rejection.&lt;/p&gt;
&lt;p&gt;At every turn, we face potential “nos,” whether it’s prospecting calls, asking for next steps, pushing to level up to a decision-maker, or closing the deal. We even face internal rejection when we try to&amp;#160;&lt;a href=&#34;https://salesgravy.com/mastering-the-internal-sale/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sell a complex deal internally&lt;/a&gt;&amp;#160;to our own company or get approval for special pricing. Rejection is everywhere, and the fear of rejection—or avoiding it—is the number one reason salespeople fail to perform.&lt;/p&gt;
&lt;p&gt;Add to that the grind: making call after call, stuffing data into the CRM, pushing through proposals, handling endless follow-ups, and selling becomes tedious, hard, rejection-dense work.&lt;/p&gt;
&lt;p&gt;For this reason, it requires discipline to stay on track and keep grinding day after day and month after month over the course of the sales year. But here’s the rub: discipline can wane, especially if we’re not hyper-focused on a bigger prize.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-goals-give-you-the-discipline-to-do-the-hard-things&#34;&gt;Goals Give You the Discipline to Do the Hard Things&lt;/h2&gt;
&lt;p&gt;I want you to pay attention to this next part because understanding the real definition of discipline is critical.&amp;#160; Discipline is sacrificing what you want now for what you want most.&lt;/p&gt;
&lt;p&gt;Human nature wants easy. We’d rather that customers call us than have to chase them. We’d rather deals close themselves than invest hours into multi-step follow-ups. We don’t want to face that “no.”&lt;/p&gt;
&lt;p&gt;But success in sales is paid for in advance, with facing rejection and hard work. Therefore, if you don’t have a clear, compelling reason—something you want most—it’s easy to cave in and take the easy route instead of doing what really needs to be done.&lt;/p&gt;
&lt;p&gt;This is the reason why having a strong set of personal goals is crucial for sales professionals. You need that powerful “why” to keep grinding when the going gets tough. When the pipeline’s not as full as you’d like or you’re hitting roadblocks, you need something more important than convenience to drag you back into the fight.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-a-tactical-system-for-setting-winning-goals&#34;&gt;A Tactical System for Setting Winning Goals&lt;/h2&gt;
&lt;p&gt;Let’s jump into the tactics for actually doing this. If you’ve gone through any kind of SMART goal-setting course, some of this may sound familiar. But these basics are timeless and indispensable. To set effective goals, you need to ask and answer five basic questions:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-what-do-you-want&#34;&gt;&lt;strong&gt;What Do You Want?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Sounds simple, but for a lot of us, it’s not. We’re so busy scrolling through social media, bingeing on TikTok, or juggling daily distractions that we never pause to ask, “What do I really want from my life?” So step one is to get specific. Define it.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-when-do-you-want-it&#34;&gt;&lt;strong&gt;When Do You Want It?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Because we’re talking about next year’s personal goals, let’s keep them within a 12-month horizon. But any truly effective goal requires a deadline or target date—otherwise, it’s just a pipe dream. When you have a hard date, it creates urgency and focus.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-is-it-attainable&#34;&gt;&lt;strong&gt;Is It Attainable?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Be honest with yourself. If all your goals are ridiculously ambitious, you’ll burn out or give up once it’s clear you’re not making meaningful progress. Stretch goals are great—big, hairy, audacious goals will push you—but balance those with goals you can realistically achieve.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-how-bad-do-you-want-it&#34;&gt;&lt;strong&gt;How Bad Do You Want It?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This is the ultimate question. If your goal doesn’t fire you up, if it’s not something you’d move mountains to achieve, you won’t push through the tough days. Remember, discipline means sacrificing what you want now for what you want most. If the desire isn’t there, the sacrifices won’t be made.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-how-are-you-going-to-get-there&#34;&gt;&lt;strong&gt;How Are You Going to Get There?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;These are your steps to success—your system, your process, your roadmap. As James Clear says in&amp;#160;&lt;em&gt;Atomic Habits&lt;/em&gt;, you don’t rise to the level of your goals; you fall to the level of your systems. The idea is simple: if you have a crystal-clear process for what you need to do daily, weekly, and monthly, you’ll keep moving toward the goal—even when life gets hectic.&lt;/p&gt;
&lt;p&gt;This is where your&amp;#160;&lt;a href=&#34;https://salesgravy.com/sell-more-with-a-personal-business-plan/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;personal business plan&lt;/em&gt;&lt;/a&gt;&amp;#160;and your personal goals intersect.&lt;/p&gt;
&lt;p&gt;For instance, if your to-do or to-have goal requires additional income—maybe you need a bigger commission check to afford that new pool or a bucket-list vacation—then you have to hit your&amp;#160;&lt;a href=&#34;https://salesgravy.com/15-sales-metrics-to-monitor-sales-growth/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales targets&lt;/a&gt;. This means building a discipline system that ensures you’re prospecting enough, qualifying enough opportunities, following up diligently, and negotiating effectively. Without a system and personal business plan, you are more likely to get random results.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-now-and-build-your-goal-sheet&#34;&gt;Stop Now and Build Your Goal Sheet&lt;/h2&gt;
&lt;p&gt;Sit in silence. Turn off the noise, get away from distractions, and grab a notebook and pen. Write down what you want, when you want it, if it’s attainable, how badly you want it, and how you plan to get there. Sketch it all out—just let the ideas flow. Once you’ve got it all down, build a formal goal sheet.&lt;/p&gt;
&lt;p&gt;Yes, I’m talking about physically writing it out. There’s tremendous power in seeing your goals in black and white, or printing them out and pinning them above your desk. Countless studies show that written goals are far more likely to be realized than goals that just bounce around in your head.&lt;/p&gt;
&lt;p&gt;This goal sheet is your personal roadmap—put it into your personal business plan so everything stays in one place.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Learn how to set winning goals and build your personal Goal Sheet in Jeb Blount’s comprehensive course:&amp;#160;&lt;a href=&#34;https://www.salesgravy.university/courses/effective-goal-planing?__hstc=256584148.93eee7b30b8622490d3b26cebf9fca36.1652458212093.1767548882602.1767617611427.716&amp;#38;__hssc=256584148.1.1767617611427&amp;#38;__hsfp=1786095904&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The Essentials of Setting Winning Goals&lt;/a&gt;&lt;/p&gt;

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                <description><![CDATA[<p>This Money Monday Sales Gravy podcast episode is special because it kicks off our 20th season!</p><p>It’s hard to believe that we’ve been producing the Sales Gravy continuously for 20 years. Over the last 20 years, thanks to you—our incredible audience—we’ve consistently ranked as the #1 most listened to sales podcast in markets all over the world.</p><p>I remember my first podcast episode all those years ago, produced with a microphone I bought at Guitar Center and recorded under a blanket for sound suppression. Today, we produce our podcast in professional studios at Sales Gravy and have a full production team on staff to ensure we are giving you the highest quality sound possible. </p><p>What hasn’t changed is my unwavering focus on making the complex simple by cutting through the noise, eliminating the fluff, and giving you the basics and fundamentals that actually work in the real world.</p><p>We’ve got a ton of new episodes and bonus content coming your way, so be sure to subscribe on your favorite podcast app and listen every week. </p><h2>Sales Professionals Must Have Goals to be Successful</h2><p>Your personal goals are the aspirations that drive you, inspire you, and push you through the tough days. These goals are essential to helping you maintain sales discipline throughout your sales year. When developing personal goals, I break them down into three buckets:</p><h3><strong>To-Have Goals</strong></h3><p>These are the things you want to acquire or buy. Whether it’s a house, a new car, or building up your savings, to-have goals are about acquiring something that enhances your life.</p><h3><strong>To-Be Goals</strong></h3><p>These are about evolving into the person you want to become. Maybe you want to be a sales manager, or if you’re a manager, you want to be a director or VP of sales. You might want to go back to school for a degree or an MBA. Or you want to be a better spouse, a better leader, or a better peer. Maybe you want to be a President’s club winner or be recognized as an expert in your industry—whatever it is, to-be goals help you <a href="https://salesgravy.com/reflection-vs-regret-money-monday/" rel="nofollow">level up as a person</a> and a professional.</p><h3><strong>To-Do Goals</strong></h3><p>These are experience goals. Think about experiences that create lifelong memories—maybe you want to travel somewhere special or take on a meaningful project or hobby you’ve always dreamed about.</p><h2>Four Reasons Why Goals Matter in Sales</h2><p>Number one, goals massively increase the likelihood that you’ll actually achieve the things you want. Speaking your goal out loud, writing it down, and being intentional about it has a powerful psychological effect.</p><p>Number two, goals make life meaningful. It’s unbelievably fulfilling to look back and see what you accomplished—how far you’ve come over the course of a year, five years, or a decade.</p><p>Number three, we work in a tough, competitive profession, and it’s just plain satisfying to put your commission checks, bonuses, and hard-won earnings toward something that improves your life or the lives of the people you love.</p><p>But the biggest reason to set goals—especially in sales—is that the sales profession is hard work and it can be brutal. It’s loaded with rejection.</p><p>At every turn, we face potential “nos,” whether it’s prospecting calls, asking for next steps, pushing to level up to a decision-maker, or closing the deal. We even face internal rejection when we try to <a href="https://salesgravy.com/mastering-the-internal-sale/" rel="nofollow">sell a complex deal internally</a> to our own company or get approval for special pricing. Rejection is everywhere, and the fear of rejection—or avoiding it—is the number one reason salespeople fail to perform.</p><p>Add to that the grind: making call after call, stuffing data into the CRM, pushing through proposals, handling endless follow-ups, and selling becomes tedious, hard, rejection-dense work.</p><p>For this reason, it requires discipline to stay on track and keep grinding day after day and month after month over the course of the sales year. But here’s the rub: discipline can wane, especially if we’re not hyper-focused on a bigger prize.</p><h2>Goals Give You the Discipline to Do the Hard Things</h2><p>I want you to pay attention to this next part because understanding the real definition of discipline is critical. Discipline is sacrificing what you want now for what you want most.</p><p>Human nature wants easy. We’d rather that customers call us than have to chase them. We’d rather deals close themselves than invest hours into multi-step follow-ups. We don’t want to face that “no.”</p><p>But success in sales is paid for in advance, with facing rejection and hard work. Therefore, if you don’t have a clear, compelling reason—something you want most—it’s easy to cave in and take the easy route instead of doing what really needs to be done.</p><p>This is the reason why having a strong set of personal goals is crucial for sales professionals. You need that powerful “why” to keep grinding when the going gets tough. When the pipeline’s not as full as you’d like or you’re hitting roadblocks, you need something more important than convenience to drag you back into the fight.</p><h2>A Tactical System for Setting Winning Goals</h2><p>Let’s jump into the tactics for actually doing this. If you’ve gone through any kind of SMART goal-setting course, some of this may sound familiar. But these basics are timeless and indispensable. To set effective goals, you need to ask and answer five basic questions:</p><h3><strong>What Do You Want?</strong></h3><p>Sounds simple, but for a lot of us, it’s not. We’re so busy scrolling through social media, bingeing on TikTok, or juggling daily distractions that we never pause to ask, “What do I really want from my life?” So step one is to get specific. Define it.</p><h3><strong>When Do You Want It?</strong></h3><p>Because we’re talking about next year’s personal goals, let’s keep them within a 12-month horizon. But any truly effective goal requires a deadline or target date—otherwise, it’s just a pipe dream. When you have a hard date, it creates urgency and focus.</p><h3><strong>Is It Attainable?</strong></h3><p>Be honest with yourself. If all your goals are ridiculously ambitious, you’ll burn out or give up once it’s clear you’re not making meaningful progress. Stretch goals are great—big, hairy, audacious goals will push you—but balance those with goals you can realistically achieve.</p><h3><strong>How Bad Do You Want It?</strong></h3><p>This is the ultimate question. If your goal doesn’t fire you up, if it’s not something you’d move mountains to achieve, you won’t push through the tough days. Remember, discipline means sacrificing what you want now for what you want most. If the desire isn’t there, the sacrifices won’t be made.</p><h3><strong>How Are You Going to Get There?</strong></h3><p>These are your steps to success—your system, your process, your roadmap. As James Clear says in <em>Atomic Habits</em>, you don’t rise to the level of your goals; you fall to the level of your systems. The idea is simple: if you have a crystal-clear process for what you need to do daily, weekly, and monthly, you’ll keep moving toward the goal—even when life gets hectic.</p><p>This is where your <a href="https://salesgravy.com/sell-more-with-a-personal-business-plan/" rel="nofollow"><em>personal business plan</em></a> and your personal goals intersect.</p><p>For instance, if your to-do or to-have goal requires additional income—maybe you need a bigger commission check to afford that new pool or a bucket-list vacation—then you have to hit your <a href="https://salesgravy.com/15-sales-metrics-to-monitor-sales-growth/" rel="nofollow">sales targets</a>. This means building a discipline system that ensures you’re prospecting enough, qualifying enough opportunities, following up diligently, and negotiating effectively. Without a system and personal business plan, you are more likely to get random results.</p><h2>Stop Now and Build Your Goal Sheet</h2><p>Sit in silence. Turn off the noise, get away from distractions, and grab a notebook and pen. Write down what you want, when you want it, if it’s attainable, how badly you want it, and how you plan to get there. Sketch it all out—just let the ideas flow. Once you’ve got it all down, build a formal goal sheet.</p><p>Yes, I’m talking about physically writing it out. There’s tremendous power in seeing your goals in black and white, or printing them out and pinning them above your desk. Countless studies show that written goals are far more likely to be realized than goals that just bounce around in your head.</p><p>This goal sheet is your personal roadmap—put it into your personal business plan so everything stays in one place.</p><p>Learn how to set winning goals and build your personal Goal Sheet in Jeb Blount’s comprehensive course: <a href="https://www.salesgravy.university/courses/effective-goal-planing?__hsfp=1786095904&__hssc=256584148.1.1767617611427&__hstc=256584148.93eee7b30b8622490d3b26cebf9fca36.1652458212093.1767548882602.1767617611427.716" rel="nofollow">The Essentials of Setting Winning Goals</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;This Money Monday Sales Gravy podcast episode is special because it kicks off our 20th season!&lt;/p&gt;&lt;p&gt;It’s hard to believe that we’ve been producing the Sales Gravy continuously for 20 years. Over the last 20 years, thanks to you—our incredible audience—we’ve consistently ranked as the #1 most listened to sales podcast in markets all over the world.&lt;/p&gt;&lt;p&gt;I remember my first podcast episode all those years ago, produced with a microphone I bought at Guitar Center and recorded under a blanket for sound suppression. Today, we produce our podcast in professional studios at Sales Gravy and have a full production team on staff to ensure we are giving you the highest quality sound possible. &lt;/p&gt;&lt;p&gt;What hasn’t changed is my unwavering focus on making the complex simple by cutting through the noise, eliminating the fluff, and giving you the basics and fundamentals that actually work in the real world.&lt;/p&gt;&lt;p&gt;We’ve got a ton of new episodes and bonus content coming your way, so be sure to subscribe on your favorite podcast app and listen every week. &lt;/p&gt;&lt;h2&gt;Sales Professionals Must Have Goals to be Successful&lt;/h2&gt;&lt;p&gt;Your personal goals are the aspirations that drive you, inspire you, and push you through the tough days. These goals are essential to helping you maintain sales discipline throughout your sales year. When developing personal goals, I break them down into three buckets:&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;To-Have Goals&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;These are the things you want to acquire or buy. Whether it’s a house, a new car, or building up your savings, to-have goals are about acquiring something that enhances your life.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;To-Be Goals&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;These are about evolving into the person you want to become. Maybe you want to be a sales manager, or if you’re a manager, you want to be a director or VP of sales. You might want to go back to school for a degree or an MBA. Or you want to be a better spouse, a better leader, or a better peer. Maybe you want to be a President’s club winner or be recognized as an expert in your industry—whatever it is, to-be goals help you &lt;a href=&#34;https://salesgravy.com/reflection-vs-regret-money-monday/&#34; rel=&#34;nofollow&#34;&gt;level up as a person&lt;/a&gt; and a professional.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;To-Do Goals&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;These are experience goals. Think about experiences that create lifelong memories—maybe you want to travel somewhere special or take on a meaningful project or hobby you’ve always dreamed about.&lt;/p&gt;&lt;h2&gt;Four Reasons Why Goals Matter in Sales&lt;/h2&gt;&lt;p&gt;Number one, goals massively increase the likelihood that you’ll actually achieve the things you want. Speaking your goal out loud, writing it down, and being intentional about it has a powerful psychological effect.&lt;/p&gt;&lt;p&gt;Number two, goals make life meaningful. It’s unbelievably fulfilling to look back and see what you accomplished—how far you’ve come over the course of a year, five years, or a decade.&lt;/p&gt;&lt;p&gt;Number three, we work in a tough, competitive profession, and it’s just plain satisfying to put your commission checks, bonuses, and hard-won earnings toward something that improves your life or the lives of the people you love.&lt;/p&gt;&lt;p&gt;But the biggest reason to set goals—especially in sales—is that the sales profession is hard work and it can be brutal. It’s loaded with rejection.&lt;/p&gt;&lt;p&gt;At every turn, we face potential “nos,” whether it’s prospecting calls, asking for next steps, pushing to level up to a decision-maker, or closing the deal. We even face internal rejection when we try to &lt;a href=&#34;https://salesgravy.com/mastering-the-internal-sale/&#34; rel=&#34;nofollow&#34;&gt;sell a complex deal internally&lt;/a&gt; to our own company or get approval for special pricing. Rejection is everywhere, and the fear of rejection—or avoiding it—is the number one reason salespeople fail to perform.&lt;/p&gt;&lt;p&gt;Add to that the grind: making call after call, stuffing data into the CRM, pushing through proposals, handling endless follow-ups, and selling becomes tedious, hard, rejection-dense work.&lt;/p&gt;&lt;p&gt;For this reason, it requires discipline to stay on track and keep grinding day after day and month after month over the course of the sales year. But here’s the rub: discipline can wane, especially if we’re not hyper-focused on a bigger prize.&lt;/p&gt;&lt;h2&gt;Goals Give You the Discipline to Do the Hard Things&lt;/h2&gt;&lt;p&gt;I want you to pay attention to this next part because understanding the real definition of discipline is critical. Discipline is sacrificing what you want now for what you want most.&lt;/p&gt;&lt;p&gt;Human nature wants easy. We’d rather that customers call us than have to chase them. We’d rather deals close themselves than invest hours into multi-step follow-ups. We don’t want to face that “no.”&lt;/p&gt;&lt;p&gt;But success in sales is paid for in advance, with facing rejection and hard work. Therefore, if you don’t have a clear, compelling reason—something you want most—it’s easy to cave in and take the easy route instead of doing what really needs to be done.&lt;/p&gt;&lt;p&gt;This is the reason why having a strong set of personal goals is crucial for sales professionals. You need that powerful “why” to keep grinding when the going gets tough. When the pipeline’s not as full as you’d like or you’re hitting roadblocks, you need something more important than convenience to drag you back into the fight.&lt;/p&gt;&lt;h2&gt;A Tactical System for Setting Winning Goals&lt;/h2&gt;&lt;p&gt;Let’s jump into the tactics for actually doing this. If you’ve gone through any kind of SMART goal-setting course, some of this may sound familiar. But these basics are timeless and indispensable. To set effective goals, you need to ask and answer five basic questions:&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;What Do You Want?&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Sounds simple, but for a lot of us, it’s not. We’re so busy scrolling through social media, bingeing on TikTok, or juggling daily distractions that we never pause to ask, “What do I really want from my life?” So step one is to get specific. Define it.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;When Do You Want It?&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Because we’re talking about next year’s personal goals, let’s keep them within a 12-month horizon. But any truly effective goal requires a deadline or target date—otherwise, it’s just a pipe dream. When you have a hard date, it creates urgency and focus.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Is It Attainable?&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Be honest with yourself. If all your goals are ridiculously ambitious, you’ll burn out or give up once it’s clear you’re not making meaningful progress. Stretch goals are great—big, hairy, audacious goals will push you—but balance those with goals you can realistically achieve.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;How Bad Do You Want It?&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;This is the ultimate question. If your goal doesn’t fire you up, if it’s not something you’d move mountains to achieve, you won’t push through the tough days. Remember, discipline means sacrificing what you want now for what you want most. If the desire isn’t there, the sacrifices won’t be made.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;How Are You Going to Get There?&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;These are your steps to success—your system, your process, your roadmap. As James Clear says in &lt;em&gt;Atomic Habits&lt;/em&gt;, you don’t rise to the level of your goals; you fall to the level of your systems. The idea is simple: if you have a crystal-clear process for what you need to do daily, weekly, and monthly, you’ll keep moving toward the goal—even when life gets hectic.&lt;/p&gt;&lt;p&gt;This is where your &lt;a href=&#34;https://salesgravy.com/sell-more-with-a-personal-business-plan/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;personal business plan&lt;/em&gt;&lt;/a&gt; and your personal goals intersect.&lt;/p&gt;&lt;p&gt;For instance, if your to-do or to-have goal requires additional income—maybe you need a bigger commission check to afford that new pool or a bucket-list vacation—then you have to hit your &lt;a href=&#34;https://salesgravy.com/15-sales-metrics-to-monitor-sales-growth/&#34; rel=&#34;nofollow&#34;&gt;sales targets&lt;/a&gt;. This means building a discipline system that ensures you’re prospecting enough, qualifying enough opportunities, following up diligently, and negotiating effectively. Without a system and personal business plan, you are more likely to get random results.&lt;/p&gt;&lt;h2&gt;Stop Now and Build Your Goal Sheet&lt;/h2&gt;&lt;p&gt;Sit in silence. Turn off the noise, get away from distractions, and grab a notebook and pen. Write down what you want, when you want it, if it’s attainable, how badly you want it, and how you plan to get there. Sketch it all out—just let the ideas flow. Once you’ve got it all down, build a formal goal sheet.&lt;/p&gt;&lt;p&gt;Yes, I’m talking about physically writing it out. There’s tremendous power in seeing your goals in black and white, or printing them out and pinning them above your desk. Countless studies show that written goals are far more likely to be realized than goals that just bounce around in your head.&lt;/p&gt;&lt;p&gt;This goal sheet is your personal roadmap—put it into your personal business plan so everything stays in one place.&lt;/p&gt;&lt;p&gt;Learn how to set winning goals and build your personal Goal Sheet in Jeb Blount’s comprehensive course: &lt;a href=&#34;https://www.salesgravy.university/courses/effective-goal-planing?__hsfp=1786095904&amp;__hssc=256584148.1.1767617611427&amp;__hstc=256584148.93eee7b30b8622490d3b26cebf9fca36.1652458212093.1767548882602.1767617611427.716&#34; rel=&#34;nofollow&#34;&gt;The Essentials of Setting Winning Goals&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 05 Jan 2026 09:43:00 &#43;0000</pubDate>
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                <itunes:duration>640</itunes:duration>
                
                
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                <itunes:title>The 4-Step Fix for Sales Goals That Always Fall Short</itunes:title>
                <title>The 4-Step Fix for Sales Goals That Always Fall Short</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-do-you-plan-to-hit-your-sales-goals-or-just-hope-you-will&#34;&gt;Do you &lt;em&gt;plan&lt;/em&gt; to hit your sales goals, or just hope you will?&lt;/h2&gt;
&lt;p&gt;You set goals in January. By March, they are forgotten.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s because most salespeople confuse wanting something with planning for it.&amp;#160;&lt;/p&gt;
&lt;p&gt;“I want to close more deals this year.” That is not a goal. That is a wish.&lt;/p&gt;
&lt;p&gt;“I want to be better at prospecting.” Still not a goal. Just a vague intention that leads nowhere.&lt;/p&gt;
&lt;p&gt;Real sales goals require a system. Not motivation. Not inspiration. A repeatable process that turns big numbers into daily actions you can actually execute.&lt;/p&gt;
&lt;p&gt;This four-step sales goal planning system turns annual quotas into weekly, executable actions that salespeople can control and measure.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-most-sales-goals-fail-before-february&#34;&gt;&lt;strong&gt;Why Most Sales Goals Fail Before February&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople treat goal-setting like a New Year’s resolution. They write something down, feel good about it for a week, then watch it disappear under the weight of quota pressure and full calendars.&lt;/p&gt;
&lt;p&gt;Three things kill sales goals before they have a chance:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Lack of specificity.&lt;/strong&gt; Your brain cannot attach to something vague. There is no finish line, no way to measure progress, and no emotional connection to the outcome.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;No breakdown.&lt;/strong&gt; Big numbers paralyze you. Looking at an annual quota feels impossible. Your brain shuts down. You don’t know where to start, so you don’t start at all.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Zero accountability.&lt;/strong&gt; Goals that live only in your head are easy to abandon. There is no consequence for missing them because nobody, including you, is really tracking them.&lt;/p&gt;
&lt;p&gt;Research consistently shows that people who write down &lt;a href=&#34;https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;specific, challenging goals&lt;/a&gt; and track them perform significantly better than those who rely on vague intentions or hope.&lt;/p&gt;
&lt;p&gt;The difference between hitting your number and missing it is having a systematic approach to sales goal planning and the discipline to execute it.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=-qcAEM3qG3g
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-step-1-identify-your-major-milestones&#34;&gt;&lt;strong&gt;Step 1: Identify Your Major Milestones&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Big goals overwhelm you. When you stare at “close $1.5 million this year,” your brain checks out. It feels too big, too far away, and too abstract.&lt;/p&gt;
&lt;p&gt;The first step in effective sales goal planning is breaking that number into key checkpoints. These milestones tell you whether you are on track or falling behind.&lt;/p&gt;
&lt;p&gt;For a $1.5 million annual goal:&lt;/p&gt;
&lt;p&gt;Q1: $375K&lt;br /&gt;Q2: $375K&lt;br /&gt;Q3: $375K&lt;br /&gt;Q4: $375K&lt;/p&gt;
&lt;p&gt;Now you are not chasing $1.5 million. You are chasing $375K this quarter. Still significant, but manageable.&lt;/p&gt;
&lt;p&gt;Take it further. What does $375K mean for your pipeline?&lt;/p&gt;
&lt;p&gt;If your average deal size is $50K, you need eight closed deals per quarter. If your close rate is 25 percent, you need 32 qualified opportunities in your pipeline each quarter to close those eight deals.&lt;/p&gt;
&lt;p&gt;Suddenly, that intimidating annual number becomes a concrete monthly target of roughly 11 qualified opportunities.&lt;/p&gt;
&lt;p&gt;You cannot control whether a deal closes, but you can control how many&lt;a href=&#34;https://salesgravy.com/4-keys-to-keeping-qualified-pipeline-opportunities-in-the-strike-zone/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; qualified opportunities&lt;/a&gt; you put in your pipeline. That is the number you chase.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-step-2-list-your-specific-tasks&#34;&gt;&lt;strong&gt;Step 2: List Your Specific Tasks&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Milestones tell you where you need to be. Tasks tell you how to get there.&lt;/p&gt;
&lt;p&gt;These numbers will vary based on your market, deal size, and conversion rates. The point is forcing your goal all the way down to weekly actions you can control.&lt;/p&gt;
&lt;p&gt;This step requires brutal honesty about the activities that actually generate results in your sales process.&lt;/p&gt;
&lt;p&gt;If you need 11 qualified opportunities per month and your prospecting-to-opportunity conversion rate is 10 percent, you need 110 prospecting conversations monthly.&lt;/p&gt;
&lt;p&gt;What does that look like in weekly tasks?&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;30 outbound calls&lt;/li&gt;
&lt;li&gt;15 LinkedIn connection requests with personalized messages&lt;/li&gt;
&lt;li&gt;10 follow-up emails to lukewarm prospects&lt;/li&gt;
&lt;li&gt;3 referral conversations&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Assign realistic timeframes to each task. Making 30 calls doesn’t require four hours. It requires 45 minutes of focused effort. &lt;a href=&#34;https://salesgravy.com/building-pipeline-from-zero-first-time-sales-hire-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Block the time&lt;/a&gt;, make the calls, move on.&lt;/p&gt;
&lt;p&gt;The more specific you get, the less room there is for excuses. You either completed the tasks or you did not. You are either on pace or you are behind.&lt;/p&gt;
&lt;p&gt;If you cannot list the specific weekly tasks required to hit your goal, you do not have a sales goal. You have a hope.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-step-3-consider-obstacles-and-resources&#34;&gt;&lt;strong&gt;Step 3: Consider Obstacles and Resources&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Every goal has obstacles waiting to derail it. Ignoring them does not make them disappear.&lt;/p&gt;
&lt;p&gt;Identify what will try to stop you, then plan around it.&lt;/p&gt;
&lt;p&gt;The biggest time killers in sales are rarely mysterious. Meetings that don’t move deals forward. Prospects who will never buy but keep you engaged. Administrative tasks that someone else should handle. Reorganizing your CRM instead of filling it with opportunities.&lt;/p&gt;
&lt;p&gt;Here is how to expose them. Track your time for one week. Write down every activity in 30-minute blocks. No editing. No judgment. Just honest data.&lt;/p&gt;
&lt;p&gt;At the end of the week, categorize everything:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Income-producing activities like prospecting, discovery, and closing&lt;/li&gt;
&lt;li&gt;Income-supporting activities like proposals, follow-up, and research&lt;/li&gt;
&lt;li&gt;Waste, which is everything else&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Most salespeople discover they spend less than 30 percent of their time on income-producing activities. If that is you, you just found out why you are not hitting your goals.&lt;/p&gt;
&lt;p&gt;Once you know where your time actually goes, you can protect the activities that matter. Block prospecting time before meetings start. Batch administrative work. Decline meetings where your presence adds no value.&lt;/p&gt;
&lt;p&gt;Now identify resource gaps. What do you need that you don’t have?&lt;/p&gt;
&lt;p&gt;Skills you need to develop. Tools that would improve your results. Support from leadership to open doors with key accounts.&lt;/p&gt;
&lt;p&gt;Find these gaps early. Discovering you lack a critical skill in November is too late.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-step-4-stay-flexible-without-lowering-the-goal&#34;&gt;&lt;strong&gt;Step 4: Stay Flexible Without Lowering the Goal&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales goal planning requires flexibility in tactics, not flexibility in commitment.&lt;/p&gt;
&lt;p&gt;Markets shift. Buyers change. Your original plan may need adjustment. That does not mean the destination changes.&lt;/p&gt;
&lt;p&gt;Review your goals monthly and let the data guide you. Ask three questions:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Am I on track&lt;/li&gt;
&lt;li&gt;What’s working&lt;/li&gt;
&lt;li&gt;What’s not working&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If something is working, do more of it. If something isn’t working, adjust your approach.&lt;/p&gt;
&lt;p&gt;For example, your data might show inconsistent execution, poor &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-build-better-prospecting-lists&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;list quality&lt;/a&gt;, or weak follow-up. The answer is not abandoning foundational activities like cold calling. The answer is tightening your process, improving targeting, or reinforcing outreach with disciplined follow-up.&lt;/p&gt;
&lt;p&gt;Flexibility means adjusting how you execute, not lowering the standard because the work is harder than expected.&lt;/p&gt;
&lt;p&gt;Salespeople who hit ambitious goals stay flexible in their methods and uncompromising about the outcome.&lt;/p&gt;
&lt;p&gt;Monthly reviews keep you honest. They prevent you from wasting months on ineffective activity before realizing you are off track.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-execute-your-sales-goal-planning-system&#34;&gt;&lt;strong&gt;Execute Your Sales Goal Planning System&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Take one goal right now. Write it down with a specific number and a deadline.&lt;/p&gt;
&lt;p&gt;Break it into three to five milestones. List the weekly tasks required. Identify your two biggest obstacles and the resources you need to overcome them.&lt;/p&gt;
&lt;p&gt;Then execute. Review weekly. Adjust monthly. Never stop driving toward the outcome.&lt;/p&gt;
&lt;p&gt;This system works because it eliminates ambiguity. You know what needs to happen this week. Obstacles don’t blindside you because you planned for them. You aren’t following a broken plan for six months because you built in regular reviews.&lt;/p&gt;
&lt;p&gt;While other salespeople hope for a good year, you will be executing a plan. While they react to whatever fires pop up, you will be proactively driving toward measurable outcomes.&lt;/p&gt;
&lt;p&gt;The difference between salespeople who hit their goals and those who do not is not talent or luck. It is having a systematic process for turning big goals into daily actions and the discipline to follow through when motivation fades.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Sales goals don’t fail because you lack desire—they fail because the plan isn’t specific enough to execute. Download the FREE &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/goalguide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Goal Planning Guide&lt;/a&gt;&lt;/strong&gt; to turn your sales goals into results.&amp;#160;&lt;/p&gt;

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                <description><![CDATA[<h2>Do you <em>plan</em> to hit your sales goals, or just hope you will?</h2><p>You set goals in January. By March, they are forgotten.</p><p>It’s because most salespeople confuse wanting something with planning for it. </p><p>“I want to close more deals this year.” That is not a goal. That is a wish.</p><p>“I want to be better at prospecting.” Still not a goal. Just a vague intention that leads nowhere.</p><p>Real sales goals require a system. Not motivation. Not inspiration. A repeatable process that turns big numbers into daily actions you can actually execute.</p><p>This four-step sales goal planning system turns annual quotas into weekly, executable actions that salespeople can control and measure.</p><h2><strong>Why Most Sales Goals Fail Before February</strong></h2><p>Most salespeople treat goal-setting like a New Year’s resolution. They write something down, feel good about it for a week, then watch it disappear under the weight of quota pressure and full calendars.</p><p>Three things kill sales goals before they have a chance:</p><p><strong>Lack of specificity.</strong> Your brain cannot attach to something vague. There is no finish line, no way to measure progress, and no emotional connection to the outcome.</p><p><strong>No breakdown.</strong> Big numbers paralyze you. Looking at an annual quota feels impossible. Your brain shuts down. You don’t know where to start, so you don’t start at all.</p><p><strong>Zero accountability.</strong> Goals that live only in your head are easy to abandon. There is no consequence for missing them because nobody, including you, is really tracking them.</p><p>Research consistently shows that people who write down <a href="https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/" rel="nofollow">specific, challenging goals</a> and track them perform significantly better than those who rely on vague intentions or hope.</p><p>The difference between hitting your number and missing it is having a systematic approach to sales goal planning and the discipline to execute it.</p><p>https://www.youtube.com/watch?v=-qcAEM3qG3g</p><h2><strong>Step 1: Identify Your Major Milestones</strong></h2><p>Big goals overwhelm you. When you stare at “close $1.5 million this year,” your brain checks out. It feels too big, too far away, and too abstract.</p><p>The first step in effective sales goal planning is breaking that number into key checkpoints. These milestones tell you whether you are on track or falling behind.</p><p>For a $1.5 million annual goal:</p><p>Q1: $375K</p><p>Q2: $375K</p><p>Q3: $375K</p><p>Q4: $375K</p><p>Now you are not chasing $1.5 million. You are chasing $375K this quarter. Still significant, but manageable.</p><p>Take it further. What does $375K mean for your pipeline?</p><p>If your average deal size is $50K, you need eight closed deals per quarter. If your close rate is 25 percent, you need 32 qualified opportunities in your pipeline each quarter to close those eight deals.</p><p>Suddenly, that intimidating annual number becomes a concrete monthly target of roughly 11 qualified opportunities.</p><p>You cannot control whether a deal closes, but you can control how many<a href="https://salesgravy.com/4-keys-to-keeping-qualified-pipeline-opportunities-in-the-strike-zone/" rel="nofollow"> qualified opportunities</a> you put in your pipeline. That is the number you chase.</p><h2><strong>Step 2: List Your Specific Tasks</strong></h2><p>Milestones tell you where you need to be. Tasks tell you how to get there.</p><p>These numbers will vary based on your market, deal size, and conversion rates. The point is forcing your goal all the way down to weekly actions you can control.</p><p>This step requires brutal honesty about the activities that actually generate results in your sales process.</p><p>If you need 11 qualified opportunities per month and your prospecting-to-opportunity conversion rate is 10 percent, you need 110 prospecting conversations monthly.</p><p>What does that look like in weekly tasks?</p><ul><li>30 outbound calls</li><li>15 LinkedIn connection requests with personalized messages</li><li>10 follow-up emails to lukewarm prospects</li><li>3 referral conversations</li></ul><p>Assign realistic timeframes to each task. Making 30 calls doesn’t require four hours. It requires 45 minutes of focused effort. <a href="https://salesgravy.com/building-pipeline-from-zero-first-time-sales-hire-ask-jeb/" rel="nofollow">Block the time</a>, make the calls, move on.</p><p>The more specific you get, the less room there is for excuses. You either completed the tasks or you did not. You are either on pace or you are behind.</p><p>If you cannot list the specific weekly tasks required to hit your goal, you do not have a sales goal. You have a hope.</p><h2><strong>Step 3: Consider Obstacles and Resources</strong></h2><p>Every goal has obstacles waiting to derail it. Ignoring them does not make them disappear.</p><p>Identify what will try to stop you, then plan around it.</p><p>The biggest time killers in sales are rarely mysterious. Meetings that don’t move deals forward. Prospects who will never buy but keep you engaged. Administrative tasks that someone else should handle. Reorganizing your CRM instead of filling it with opportunities.</p><p>Here is how to expose them. Track your time for one week. Write down every activity in 30-minute blocks. No editing. No judgment. Just honest data.</p><p>At the end of the week, categorize everything:</p><ul><li>Income-producing activities like prospecting, discovery, and closing</li><li>Income-supporting activities like proposals, follow-up, and research</li><li>Waste, which is everything else</li></ul><p>Most salespeople discover they spend less than 30 percent of their time on income-producing activities. If that is you, you just found out why you are not hitting your goals.</p><p>Once you know where your time actually goes, you can protect the activities that matter. Block prospecting time before meetings start. Batch administrative work. Decline meetings where your presence adds no value.</p><p>Now identify resource gaps. What do you need that you don’t have?</p><p>Skills you need to develop. Tools that would improve your results. Support from leadership to open doors with key accounts.</p><p>Find these gaps early. Discovering you lack a critical skill in November is too late.</p><h2><strong>Step 4: Stay Flexible Without Lowering the Goal</strong></h2><p>Sales goal planning requires flexibility in tactics, not flexibility in commitment.</p><p>Markets shift. Buyers change. Your original plan may need adjustment. That does not mean the destination changes.</p><p>Review your goals monthly and let the data guide you. Ask three questions:</p><ul><li>Am I on track</li><li>What’s working</li><li>What’s not working</li></ul><p>If something is working, do more of it. If something isn’t working, adjust your approach.</p><p>For example, your data might show inconsistent execution, poor <a href="https://www.salesgravy.university/courses/how-to-build-better-prospecting-lists" rel="nofollow">list quality</a>, or weak follow-up. The answer is not abandoning foundational activities like cold calling. The answer is tightening your process, improving targeting, or reinforcing outreach with disciplined follow-up.</p><p>Flexibility means adjusting how you execute, not lowering the standard because the work is harder than expected.</p><p>Salespeople who hit ambitious goals stay flexible in their methods and uncompromising about the outcome.</p><p>Monthly reviews keep you honest. They prevent you from wasting months on ineffective activity before realizing you are off track.</p><h2><strong>Execute Your Sales Goal Planning System</strong></h2><p>Take one goal right now. Write it down with a specific number and a deadline.</p><p>Break it into three to five milestones. List the weekly tasks required. Identify your two biggest obstacles and the resources you need to overcome them.</p><p>Then execute. Review weekly. Adjust monthly. Never stop driving toward the outcome.</p><p>This system works because it eliminates ambiguity. You know what needs to happen this week. Obstacles don’t blindside you because you planned for them. You aren’t following a broken plan for six months because you built in regular reviews.</p><p>While other salespeople hope for a good year, you will be executing a plan. While they react to whatever fires pop up, you will be proactively driving toward measurable outcomes.</p><p>The difference between salespeople who hit their goals and those who do not is not talent or luck. It is having a systematic process for turning big goals into daily actions and the discipline to follow through when motivation fades.</p><p>Sales goals don’t fail because you lack desire—they fail because the plan isn’t specific enough to execute. Download the FREE <a href="https://salesgravy.com/goalguide/" rel="nofollow"><strong>Goal Planning Guide</strong></a> to turn your sales goals into results. </p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;h2&gt;Do you &lt;em&gt;plan&lt;/em&gt; to hit your sales goals, or just hope you will?&lt;/h2&gt;&lt;p&gt;You set goals in January. By March, they are forgotten.&lt;/p&gt;&lt;p&gt;It’s because most salespeople confuse wanting something with planning for it. &lt;/p&gt;&lt;p&gt;“I want to close more deals this year.” That is not a goal. That is a wish.&lt;/p&gt;&lt;p&gt;“I want to be better at prospecting.” Still not a goal. Just a vague intention that leads nowhere.&lt;/p&gt;&lt;p&gt;Real sales goals require a system. Not motivation. Not inspiration. A repeatable process that turns big numbers into daily actions you can actually execute.&lt;/p&gt;&lt;p&gt;This four-step sales goal planning system turns annual quotas into weekly, executable actions that salespeople can control and measure.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Why Most Sales Goals Fail Before February&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Most salespeople treat goal-setting like a New Year’s resolution. They write something down, feel good about it for a week, then watch it disappear under the weight of quota pressure and full calendars.&lt;/p&gt;&lt;p&gt;Three things kill sales goals before they have a chance:&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Lack of specificity.&lt;/strong&gt; Your brain cannot attach to something vague. There is no finish line, no way to measure progress, and no emotional connection to the outcome.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;No breakdown.&lt;/strong&gt; Big numbers paralyze you. Looking at an annual quota feels impossible. Your brain shuts down. You don’t know where to start, so you don’t start at all.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Zero accountability.&lt;/strong&gt; Goals that live only in your head are easy to abandon. There is no consequence for missing them because nobody, including you, is really tracking them.&lt;/p&gt;&lt;p&gt;Research consistently shows that people who write down &lt;a href=&#34;https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/&#34; rel=&#34;nofollow&#34;&gt;specific, challenging goals&lt;/a&gt; and track them perform significantly better than those who rely on vague intentions or hope.&lt;/p&gt;&lt;p&gt;The difference between hitting your number and missing it is having a systematic approach to sales goal planning and the discipline to execute it.&lt;/p&gt;&lt;p&gt;https://www.youtube.com/watch?v=-qcAEM3qG3g&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Step 1: Identify Your Major Milestones&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Big goals overwhelm you. When you stare at “close $1.5 million this year,” your brain checks out. It feels too big, too far away, and too abstract.&lt;/p&gt;&lt;p&gt;The first step in effective sales goal planning is breaking that number into key checkpoints. These milestones tell you whether you are on track or falling behind.&lt;/p&gt;&lt;p&gt;For a $1.5 million annual goal:&lt;/p&gt;&lt;p&gt;Q1: $375K&lt;/p&gt;&lt;p&gt;Q2: $375K&lt;/p&gt;&lt;p&gt;Q3: $375K&lt;/p&gt;&lt;p&gt;Q4: $375K&lt;/p&gt;&lt;p&gt;Now you are not chasing $1.5 million. You are chasing $375K this quarter. Still significant, but manageable.&lt;/p&gt;&lt;p&gt;Take it further. What does $375K mean for your pipeline?&lt;/p&gt;&lt;p&gt;If your average deal size is $50K, you need eight closed deals per quarter. If your close rate is 25 percent, you need 32 qualified opportunities in your pipeline each quarter to close those eight deals.&lt;/p&gt;&lt;p&gt;Suddenly, that intimidating annual number becomes a concrete monthly target of roughly 11 qualified opportunities.&lt;/p&gt;&lt;p&gt;You cannot control whether a deal closes, but you can control how many&lt;a href=&#34;https://salesgravy.com/4-keys-to-keeping-qualified-pipeline-opportunities-in-the-strike-zone/&#34; rel=&#34;nofollow&#34;&gt; qualified opportunities&lt;/a&gt; you put in your pipeline. That is the number you chase.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Step 2: List Your Specific Tasks&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Milestones tell you where you need to be. Tasks tell you how to get there.&lt;/p&gt;&lt;p&gt;These numbers will vary based on your market, deal size, and conversion rates. The point is forcing your goal all the way down to weekly actions you can control.&lt;/p&gt;&lt;p&gt;This step requires brutal honesty about the activities that actually generate results in your sales process.&lt;/p&gt;&lt;p&gt;If you need 11 qualified opportunities per month and your prospecting-to-opportunity conversion rate is 10 percent, you need 110 prospecting conversations monthly.&lt;/p&gt;&lt;p&gt;What does that look like in weekly tasks?&lt;/p&gt;&lt;ul&gt;&lt;li&gt;30 outbound calls&lt;/li&gt;&lt;li&gt;15 LinkedIn connection requests with personalized messages&lt;/li&gt;&lt;li&gt;10 follow-up emails to lukewarm prospects&lt;/li&gt;&lt;li&gt;3 referral conversations&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Assign realistic timeframes to each task. Making 30 calls doesn’t require four hours. It requires 45 minutes of focused effort. &lt;a href=&#34;https://salesgravy.com/building-pipeline-from-zero-first-time-sales-hire-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;Block the time&lt;/a&gt;, make the calls, move on.&lt;/p&gt;&lt;p&gt;The more specific you get, the less room there is for excuses. You either completed the tasks or you did not. You are either on pace or you are behind.&lt;/p&gt;&lt;p&gt;If you cannot list the specific weekly tasks required to hit your goal, you do not have a sales goal. You have a hope.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Step 3: Consider Obstacles and Resources&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Every goal has obstacles waiting to derail it. Ignoring them does not make them disappear.&lt;/p&gt;&lt;p&gt;Identify what will try to stop you, then plan around it.&lt;/p&gt;&lt;p&gt;The biggest time killers in sales are rarely mysterious. Meetings that don’t move deals forward. Prospects who will never buy but keep you engaged. Administrative tasks that someone else should handle. Reorganizing your CRM instead of filling it with opportunities.&lt;/p&gt;&lt;p&gt;Here is how to expose them. Track your time for one week. Write down every activity in 30-minute blocks. No editing. No judgment. Just honest data.&lt;/p&gt;&lt;p&gt;At the end of the week, categorize everything:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Income-producing activities like prospecting, discovery, and closing&lt;/li&gt;&lt;li&gt;Income-supporting activities like proposals, follow-up, and research&lt;/li&gt;&lt;li&gt;Waste, which is everything else&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Most salespeople discover they spend less than 30 percent of their time on income-producing activities. If that is you, you just found out why you are not hitting your goals.&lt;/p&gt;&lt;p&gt;Once you know where your time actually goes, you can protect the activities that matter. Block prospecting time before meetings start. Batch administrative work. Decline meetings where your presence adds no value.&lt;/p&gt;&lt;p&gt;Now identify resource gaps. What do you need that you don’t have?&lt;/p&gt;&lt;p&gt;Skills you need to develop. Tools that would improve your results. Support from leadership to open doors with key accounts.&lt;/p&gt;&lt;p&gt;Find these gaps early. Discovering you lack a critical skill in November is too late.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Step 4: Stay Flexible Without Lowering the Goal&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Sales goal planning requires flexibility in tactics, not flexibility in commitment.&lt;/p&gt;&lt;p&gt;Markets shift. Buyers change. Your original plan may need adjustment. That does not mean the destination changes.&lt;/p&gt;&lt;p&gt;Review your goals monthly and let the data guide you. Ask three questions:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Am I on track&lt;/li&gt;&lt;li&gt;What’s working&lt;/li&gt;&lt;li&gt;What’s not working&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If something is working, do more of it. If something isn’t working, adjust your approach.&lt;/p&gt;&lt;p&gt;For example, your data might show inconsistent execution, poor &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-build-better-prospecting-lists&#34; rel=&#34;nofollow&#34;&gt;list quality&lt;/a&gt;, or weak follow-up. The answer is not abandoning foundational activities like cold calling. The answer is tightening your process, improving targeting, or reinforcing outreach with disciplined follow-up.&lt;/p&gt;&lt;p&gt;Flexibility means adjusting how you execute, not lowering the standard because the work is harder than expected.&lt;/p&gt;&lt;p&gt;Salespeople who hit ambitious goals stay flexible in their methods and uncompromising about the outcome.&lt;/p&gt;&lt;p&gt;Monthly reviews keep you honest. They prevent you from wasting months on ineffective activity before realizing you are off track.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Execute Your Sales Goal Planning System&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Take one goal right now. Write it down with a specific number and a deadline.&lt;/p&gt;&lt;p&gt;Break it into three to five milestones. List the weekly tasks required. Identify your two biggest obstacles and the resources you need to overcome them.&lt;/p&gt;&lt;p&gt;Then execute. Review weekly. Adjust monthly. Never stop driving toward the outcome.&lt;/p&gt;&lt;p&gt;This system works because it eliminates ambiguity. You know what needs to happen this week. Obstacles don’t blindside you because you planned for them. You aren’t following a broken plan for six months because you built in regular reviews.&lt;/p&gt;&lt;p&gt;While other salespeople hope for a good year, you will be executing a plan. While they react to whatever fires pop up, you will be proactively driving toward measurable outcomes.&lt;/p&gt;&lt;p&gt;The difference between salespeople who hit their goals and those who do not is not talent or luck. It is having a systematic process for turning big goals into daily actions and the discipline to follow through when motivation fades.&lt;/p&gt;&lt;p&gt;Sales goals don’t fail because you lack desire—they fail because the plan isn’t specific enough to execute. Download the FREE &lt;a href=&#34;https://salesgravy.com/goalguide/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Goal Planning Guide&lt;/strong&gt;&lt;/a&gt; to turn your sales goals into results. &lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-4-step-fix-for-sales-goals-that-always-fall-short/</link>
                <pubDate>Fri, 02 Jan 2026 07:30:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/abe0c48d-364a-4e0d-b889-643b96987a48_nd_ashley_blount_sales_gravy_podcast_cover__2_.jpg"/>
                <itunes:duration>2250</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Negotiate Sales Compensation Without Burning Bridges (Ask Jeb)</itunes:title>
                <title>How to Negotiate Sales Compensation Without Burning Bridges (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that keeps salespeople up at night: How do you ask for more compensation when you&amp;#8217;re getting competitive external job offers without sounding like you&amp;#8217;re issuing an ultimatum?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the question posed by Brady from Arkansas. Brady&amp;#8217;s been getting legitimate job offers from recruiters, and he&amp;#8217;s wondering how to leverage these opportunities into better compensation at his current company without burning bridges or coming across as disloyal.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;ve ever found yourself in this position, you know it&amp;#8217;s a delicate dance. You want to &lt;a href=&#34;https://www.youtube.com/watch?v=9X0nnG5ZYZE&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;be paid what you&amp;#8217;re worth&lt;/a&gt;, but you also don&amp;#8217;t want to destroy the relationships and goodwill you&amp;#8217;ve built. So how do you navigate this conversation?&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-right-way-to-have-the-conversation&#34;&gt;The Right Way to Have the Conversation&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re getting external job offers from legitimate companies with strong brands, the key is in how you frame the conversation with your boss.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the approach: &amp;#8220;I really like working here, and I want to stay at this company. I love it. But I&amp;#8217;ve got another company out there that&amp;#8217;s a good company. They&amp;#8217;re a great brand, they&amp;#8217;re well known, and they&amp;#8217;re making this job offer to me at a significantly higher level of compensation. It&amp;#8217;s hard for me to say no to that. I feel like I need to bring this to you before I make a decision because I like working here.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Notice what you&amp;#8217;re NOT saying. You&amp;#8217;re not walking in with an ultimatum saying, &amp;#8220;If you don&amp;#8217;t give me this, I&amp;#8217;m leaving.&amp;#8221; Instead, you&amp;#8217;re saying, &amp;#8220;I want to stay here. I like it here. I&amp;#8217;m just in a situation where they&amp;#8217;re offering me enough that it&amp;#8217;s turning my head and I&amp;#8217;m looking their way.&amp;#8221;&lt;/p&gt;
&lt;p&gt;This approach keeps the door open for a productive conversation about what might be possible without threatening your current employer or damaging your relationship.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=FDppNt7jRsc
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-when-loyalty-actually-matters&#34;&gt;When Loyalty Actually Matters&lt;/h2&gt;
&lt;p&gt;Now, before you go schedule that meeting with your boss, you need to ask yourself a hard question: Do you owe this company some loyalty?&lt;/p&gt;
&lt;p&gt;If you were down on your luck, lost a job, and they came along and gave you something that saved you, you probably owe them some loyalty for that. Not forever, but there&amp;#8217;s a little bit of honor in not just jumping to the next place immediately.&lt;/p&gt;
&lt;p&gt;You also need to think about your resume. If you&amp;#8217;ve just got there and a year later you&amp;#8217;re jumping to another place, that&amp;#8217;s on your resume. And believe it or not, even in today&amp;#8217;s world, that still means something. I won&amp;#8217;t hire people who jump from job to job every year. I don&amp;#8217;t care how good they are because they&amp;#8217;re probably going to jump again.&lt;/p&gt;
&lt;p&gt;So think long term: Am I demonstrating to a future employer that I&amp;#8217;m worth investing more money in? The answer is yes when you gave them three years of your life, performed at a really high level, and now you&amp;#8217;re going to leverage that to go level up elsewhere.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-speaking-your-boss-s-language&#34;&gt;Speaking Your Boss&amp;#8217;s Language&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what most salespeople get wrong when asking for more money: They forget to speak the language their boss understands.&lt;/p&gt;
&lt;p&gt;If you walk into your sales leader&amp;#8217;s office and say, &amp;#8220;I want to make more money,&amp;#8221; you know what they&amp;#8217;re going to tell you? &amp;#8220;Go sell more.&amp;#8221; And they&amp;#8217;re right. If you&amp;#8217;ve got a great compensation plan with no limit on how much commission you can make, the answer is simple: crank out more sales.&lt;/p&gt;
&lt;p&gt;So before you ask for more base salary, ask yourself: Do I have a limit on how much commission I can make? If the answer is no, then your first conversation should be about getting bigger opportunities.&lt;/p&gt;
&lt;p&gt;Try this approach: &amp;#8220;I can sell. I&amp;#8217;m hitting numbers, but I&amp;#8217;m not making the money I want. What can you do to give me bigger accounts, bigger opportunities, bigger customers? Give me better leads. What can you do to get me in a situation where I can earn more?&amp;#8221;&lt;/p&gt;
&lt;p&gt;This is speaking the boss&amp;#8217;s language. You&amp;#8217;re showing that you want to produce more, not just get paid more for the same work. If you get shut down in that situation, &lt;a href=&#34;https://salesgravy.com/the-lesson-ineffective-sales-leaders-need-to-learn/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;then you have another conversation&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-commission-vs-base-salary-play&#34;&gt;The Commission vs. Base Salary Play&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re a baller and you&amp;#8217;ve proven you can sell, here&amp;#8217;s a move most salespeople never consider when negotiating compensation: Ask for a higher commission percentage instead of a higher base salary.&lt;/p&gt;
&lt;p&gt;I honestly don&amp;#8217;t care about base. I think a base matters when you&amp;#8217;re getting started, and it&amp;#8217;s nice to have, but I would much rather have a higher commission percentage than a higher base.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s how you position it: &amp;#8220;In the open market, I can take a similar job and make $400,000. I want to make the same thing here. Now there&amp;#8217;s two ways we could do this. One is that you can increase my base salary. Two is you give me a higher commission rate, and I think the commission rate should be this. I think I&amp;#8217;m worth that.&amp;#8221;&lt;/p&gt;
&lt;p&gt;What you&amp;#8217;re basically saying is that your cost of sales is going to be variable. They only pay you if you sell it, so their carrying costs stay the same.&lt;/p&gt;
&lt;p&gt;In my company, the people who don&amp;#8217;t take a base salary make more than double in commission what people who do take a base salary bring home. There&amp;#8217;s a massive difference because the people saying &amp;#8220;pay me more commission&amp;#8221; are saying &amp;#8220;I&amp;#8217;m willing to put skin in the game in order to make more.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Now, this doesn&amp;#8217;t work if you&amp;#8217;re at a massive company with a thousand salespeople and rigid HR policies. But if you work for a smaller organization where people can make decisions, have an honest conversation around this approach.&lt;/p&gt;
&lt;p&gt;You might even propose a tiered structure: &amp;#8220;You can pay me your base commission on everything up to the quota you gave me. But once I cross that quota, I want my commission to roll up so that if I get over this number, the rate scales.&amp;#8221; That&amp;#8217;s a conversation most entrepreneurial leaders will entertain because it&amp;#8217;s putting your money where your mouth is.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-money-can-t-buy&#34;&gt;What Money Can&amp;#8217;t Buy&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the thing most people miss when they&amp;#8217;re chasing the next big paycheck: There&amp;#8217;s always money out there you can chase. You have an obligation to yourself and your family to make as much as you possibly can in sales.&lt;/p&gt;
&lt;p&gt;But there&amp;#8217;s also the value of working in a place that values you. There&amp;#8217;s more than just the money. There&amp;#8217;s the freedom, the flexibility, and the opportunity to be part of something that gives you purpose.&lt;/p&gt;
&lt;p&gt;I had somebody come to me recently and ask this question, and I said, &amp;#8220;This job that you&amp;#8217;re moving to that&amp;#8217;s going to pay you all this money, suddenly you&amp;#8217;re going to have someone who&amp;#8217;s micromanaging and telling you what to do every single day. In your current role, you&amp;#8217;re not making as much money, but you call the shots on your day every single day. Nobody even messes with you. Are you willing to sign up for that?&amp;#8221;&lt;/p&gt;
&lt;p&gt;They said their wife told them the exact same thing. Maybe that&amp;#8217;s a sign that having the freedom and flexibility is more valuable than making a lot of money but being miserable because everything you do is being micromanaged.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;When it&amp;#8217;s time to ask for more money, remember these principles:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Bring the conversation to your boss before making a decision. Frame it as wanting to stay, not threatening to leave.&lt;/li&gt;
&lt;li&gt;Consider what you owe in loyalty. If they gave you a chance when you needed one, factor that into your decision.&lt;/li&gt;
&lt;li&gt;Speak your boss&amp;#8217;s language. Ask for bigger opportunities before asking for more base pay.&lt;/li&gt;
&lt;li&gt;Consider the commission play. If you&amp;#8217;re &lt;a href=&#34;https://www.youtube.com/watch?v=1H6G90owGFs&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;confident&lt;/a&gt; in your abilities, asking for higher commission rates can be more lucrative than base salary increases when looking at total compensation.&lt;/li&gt;
&lt;li&gt;Weigh the intangibles. Money isn&amp;#8217;t everything if you&amp;#8217;re trading freedom and fulfillment for a micromanaged existence.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;The best compensation conversations happen when you approach them with confidence, gratitude, and a clear understanding of your value. That&amp;#8217;s how you get paid what you&amp;#8217;re worth without burning bridges along the way.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Want to learn more about leveraging your personal brand to create more career opportunities? Check out Jeb&amp;#8217;s newest book, &lt;em&gt;&lt;a href=&#34;https://www.salesgravy.com/edge/&#34;&gt;The LinkedIn Edge&lt;/a&gt;, &lt;/em&gt;and discover how to turn your LinkedIn profile into a powerful career and sales tool.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that keeps salespeople up at night: How do you ask for more compensation when you’re getting competitive external job offers without sounding like you’re issuing an ultimatum?</p>
<p>That’s the question posed by Brady from Arkansas. Brady’s been getting legitimate job offers from recruiters, and he’s wondering how to leverage these opportunities into better compensation at his current company without burning bridges or coming across as disloyal.</p>
<p>If you’ve ever found yourself in this position, you know it’s a delicate dance. You want to <a href="https://www.youtube.com/watch?v=9X0nnG5ZYZE" rel="nofollow">be paid what you’re worth</a>, but you also don’t want to destroy the relationships and goodwill you’ve built. So how do you navigate this conversation?</p>
<h2 id="h-the-right-way-to-have-the-conversation">The Right Way to Have the Conversation</h2>
<p>If you’re getting external job offers from legitimate companies with strong brands, the key is in how you frame the conversation with your boss.</p>
<p>Here’s the approach: “I really like working here, and I want to stay at this company. I love it. But I’ve got another company out there that’s a good company. They’re a great brand, they’re well known, and they’re making this job offer to me at a significantly higher level of compensation. It’s hard for me to say no to that. I feel like I need to bring this to you before I make a decision because I like working here.”</p>
<p>Notice what you’re NOT saying. You’re not walking in with an ultimatum saying, “If you don’t give me this, I’m leaving.” Instead, you’re saying, “I want to stay here. I like it here. I’m just in a situation where they’re offering me enough that it’s turning my head and I’m looking their way.”</p>
<p>This approach keeps the door open for a productive conversation about what might be possible without threatening your current employer or damaging your relationship.</p>
<figure>
<div>
https://www.youtube.com/watch?v=FDppNt7jRsc
</div>
</figure>
<h2 id="h-when-loyalty-actually-matters">When Loyalty Actually Matters</h2>
<p>Now, before you go schedule that meeting with your boss, you need to ask yourself a hard question: Do you owe this company some loyalty?</p>
<p>If you were down on your luck, lost a job, and they came along and gave you something that saved you, you probably owe them some loyalty for that. Not forever, but there’s a little bit of honor in not just jumping to the next place immediately.</p>
<p>You also need to think about your resume. If you’ve just got there and a year later you’re jumping to another place, that’s on your resume. And believe it or not, even in today’s world, that still means something. I won’t hire people who jump from job to job every year. I don’t care how good they are because they’re probably going to jump again.</p>
<p>So think long term: Am I demonstrating to a future employer that I’m worth investing more money in? The answer is yes when you gave them three years of your life, performed at a really high level, and now you’re going to leverage that to go level up elsewhere.</p>
<h2 id="h-speaking-your-boss-s-language">Speaking Your Boss’s Language</h2>
<p>Here’s what most salespeople get wrong when asking for more money: They forget to speak the language their boss understands.</p>
<p>If you walk into your sales leader’s office and say, “I want to make more money,” you know what they’re going to tell you? “Go sell more.” And they’re right. If you’ve got a great compensation plan with no limit on how much commission you can make, the answer is simple: crank out more sales.</p>
<p>So before you ask for more base salary, ask yourself: Do I have a limit on how much commission I can make? If the answer is no, then your first conversation should be about getting bigger opportunities.</p>
<p>Try this approach: “I can sell. I’m hitting numbers, but I’m not making the money I want. What can you do to give me bigger accounts, bigger opportunities, bigger customers? Give me better leads. What can you do to get me in a situation where I can earn more?”</p>
<p>This is speaking the boss’s language. You’re showing that you want to produce more, not just get paid more for the same work. If you get shut down in that situation, <a href="https://salesgravy.com/the-lesson-ineffective-sales-leaders-need-to-learn/" rel="nofollow">then you have another conversation</a>.</p>
<h2 id="h-the-commission-vs-base-salary-play">The Commission vs. Base Salary Play</h2>
<p>If you’re a baller and you’ve proven you can sell, here’s a move most salespeople never consider when negotiating compensation: Ask for a higher commission percentage instead of a higher base salary.</p>
<p>I honestly don’t care about base. I think a base matters when you’re getting started, and it’s nice to have, but I would much rather have a higher commission percentage than a higher base.</p>
<p>Here’s how you position it: “In the open market, I can take a similar job and make $400,000. I want to make the same thing here. Now there’s two ways we could do this. One is that you can increase my base salary. Two is you give me a higher commission rate, and I think the commission rate should be this. I think I’m worth that.”</p>
<p>What you’re basically saying is that your cost of sales is going to be variable. They only pay you if you sell it, so their carrying costs stay the same.</p>
<p>In my company, the people who don’t take a base salary make more than double in commission what people who do take a base salary bring home. There’s a massive difference because the people saying “pay me more commission” are saying “I’m willing to put skin in the game in order to make more.”</p>
<p>Now, this doesn’t work if you’re at a massive company with a thousand salespeople and rigid HR policies. But if you work for a smaller organization where people can make decisions, have an honest conversation around this approach.</p>
<p>You might even propose a tiered structure: “You can pay me your base commission on everything up to the quota you gave me. But once I cross that quota, I want my commission to roll up so that if I get over this number, the rate scales.” That’s a conversation most entrepreneurial leaders will entertain because it’s putting your money where your mouth is.</p>
<h2 id="h-what-money-can-t-buy">What Money Can’t Buy</h2>
<p>Here’s the thing most people miss when they’re chasing the next big paycheck: There’s always money out there you can chase. You have an obligation to yourself and your family to make as much as you possibly can in sales.</p>
<p>But there’s also the value of working in a place that values you. There’s more than just the money. There’s the freedom, the flexibility, and the opportunity to be part of something that gives you purpose.</p>
<p>I had somebody come to me recently and ask this question, and I said, “This job that you’re moving to that’s going to pay you all this money, suddenly you’re going to have someone who’s micromanaging and telling you what to do every single day. In your current role, you’re not making as much money, but you call the shots on your day every single day. Nobody even messes with you. Are you willing to sign up for that?”</p>
<p>They said their wife told them the exact same thing. Maybe that’s a sign that having the freedom and flexibility is more valuable than making a lot of money but being miserable because everything you do is being micromanaged.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>When it’s time to ask for more money, remember these principles:</p>
<ol>
<li>Bring the conversation to your boss before making a decision. Frame it as wanting to stay, not threatening to leave.</li>
<li>Consider what you owe in loyalty. If they gave you a chance when you needed one, factor that into your decision.</li>
<li>Speak your boss’s language. Ask for bigger opportunities before asking for more base pay.</li>
<li>Consider the commission play. If you’re <a href="https://www.youtube.com/watch?v=1H6G90owGFs" rel="nofollow">confident</a> in your abilities, asking for higher commission rates can be more lucrative than base salary increases when looking at total compensation.</li>
<li>Weigh the intangibles. Money isn’t everything if you’re trading freedom and fulfillment for a micromanaged existence.</li>
</ol>
<p>The best compensation conversations happen when you approach them with confidence, gratitude, and a clear understanding of your value. That’s how you get paid what you’re worth without burning bridges along the way.</p>
<div></div>
<hr/>
<div></div>
<p>Want to learn more about leveraging your personal brand to create more career opportunities? Check out Jeb’s newest book, <em><a href="https://www.salesgravy.com/edge/" rel="nofollow">The LinkedIn Edge</a>, </em>and discover how to turn your LinkedIn profile into a powerful career and sales tool.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that keeps salespeople up at night: How do you ask for more compensation when you’re getting competitive external job offers without sounding like you’re issuing an ultimatum?&lt;/p&gt;
&lt;p&gt;That’s the question posed by Brady from Arkansas. Brady’s been getting legitimate job offers from recruiters, and he’s wondering how to leverage these opportunities into better compensation at his current company without burning bridges or coming across as disloyal.&lt;/p&gt;
&lt;p&gt;If you’ve ever found yourself in this position, you know it’s a delicate dance. You want to &lt;a href=&#34;https://www.youtube.com/watch?v=9X0nnG5ZYZE&#34; rel=&#34;nofollow&#34;&gt;be paid what you’re worth&lt;/a&gt;, but you also don’t want to destroy the relationships and goodwill you’ve built. So how do you navigate this conversation?&lt;/p&gt;
&lt;h2 id=&#34;h-the-right-way-to-have-the-conversation&#34;&gt;The Right Way to Have the Conversation&lt;/h2&gt;
&lt;p&gt;If you’re getting external job offers from legitimate companies with strong brands, the key is in how you frame the conversation with your boss.&lt;/p&gt;
&lt;p&gt;Here’s the approach: “I really like working here, and I want to stay at this company. I love it. But I’ve got another company out there that’s a good company. They’re a great brand, they’re well known, and they’re making this job offer to me at a significantly higher level of compensation. It’s hard for me to say no to that. I feel like I need to bring this to you before I make a decision because I like working here.”&lt;/p&gt;
&lt;p&gt;Notice what you’re NOT saying. You’re not walking in with an ultimatum saying, “If you don’t give me this, I’m leaving.” Instead, you’re saying, “I want to stay here. I like it here. I’m just in a situation where they’re offering me enough that it’s turning my head and I’m looking their way.”&lt;/p&gt;
&lt;p&gt;This approach keeps the door open for a productive conversation about what might be possible without threatening your current employer or damaging your relationship.&lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=FDppNt7jRsc
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-when-loyalty-actually-matters&#34;&gt;When Loyalty Actually Matters&lt;/h2&gt;
&lt;p&gt;Now, before you go schedule that meeting with your boss, you need to ask yourself a hard question: Do you owe this company some loyalty?&lt;/p&gt;
&lt;p&gt;If you were down on your luck, lost a job, and they came along and gave you something that saved you, you probably owe them some loyalty for that. Not forever, but there’s a little bit of honor in not just jumping to the next place immediately.&lt;/p&gt;
&lt;p&gt;You also need to think about your resume. If you’ve just got there and a year later you’re jumping to another place, that’s on your resume. And believe it or not, even in today’s world, that still means something. I won’t hire people who jump from job to job every year. I don’t care how good they are because they’re probably going to jump again.&lt;/p&gt;
&lt;p&gt;So think long term: Am I demonstrating to a future employer that I’m worth investing more money in? The answer is yes when you gave them three years of your life, performed at a really high level, and now you’re going to leverage that to go level up elsewhere.&lt;/p&gt;
&lt;h2 id=&#34;h-speaking-your-boss-s-language&#34;&gt;Speaking Your Boss’s Language&lt;/h2&gt;
&lt;p&gt;Here’s what most salespeople get wrong when asking for more money: They forget to speak the language their boss understands.&lt;/p&gt;
&lt;p&gt;If you walk into your sales leader’s office and say, “I want to make more money,” you know what they’re going to tell you? “Go sell more.” And they’re right. If you’ve got a great compensation plan with no limit on how much commission you can make, the answer is simple: crank out more sales.&lt;/p&gt;
&lt;p&gt;So before you ask for more base salary, ask yourself: Do I have a limit on how much commission I can make? If the answer is no, then your first conversation should be about getting bigger opportunities.&lt;/p&gt;
&lt;p&gt;Try this approach: “I can sell. I’m hitting numbers, but I’m not making the money I want. What can you do to give me bigger accounts, bigger opportunities, bigger customers? Give me better leads. What can you do to get me in a situation where I can earn more?”&lt;/p&gt;
&lt;p&gt;This is speaking the boss’s language. You’re showing that you want to produce more, not just get paid more for the same work. If you get shut down in that situation, &lt;a href=&#34;https://salesgravy.com/the-lesson-ineffective-sales-leaders-need-to-learn/&#34; rel=&#34;nofollow&#34;&gt;then you have another conversation&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-the-commission-vs-base-salary-play&#34;&gt;The Commission vs. Base Salary Play&lt;/h2&gt;
&lt;p&gt;If you’re a baller and you’ve proven you can sell, here’s a move most salespeople never consider when negotiating compensation: Ask for a higher commission percentage instead of a higher base salary.&lt;/p&gt;
&lt;p&gt;I honestly don’t care about base. I think a base matters when you’re getting started, and it’s nice to have, but I would much rather have a higher commission percentage than a higher base.&lt;/p&gt;
&lt;p&gt;Here’s how you position it: “In the open market, I can take a similar job and make $400,000. I want to make the same thing here. Now there’s two ways we could do this. One is that you can increase my base salary. Two is you give me a higher commission rate, and I think the commission rate should be this. I think I’m worth that.”&lt;/p&gt;
&lt;p&gt;What you’re basically saying is that your cost of sales is going to be variable. They only pay you if you sell it, so their carrying costs stay the same.&lt;/p&gt;
&lt;p&gt;In my company, the people who don’t take a base salary make more than double in commission what people who do take a base salary bring home. There’s a massive difference because the people saying “pay me more commission” are saying “I’m willing to put skin in the game in order to make more.”&lt;/p&gt;
&lt;p&gt;Now, this doesn’t work if you’re at a massive company with a thousand salespeople and rigid HR policies. But if you work for a smaller organization where people can make decisions, have an honest conversation around this approach.&lt;/p&gt;
&lt;p&gt;You might even propose a tiered structure: “You can pay me your base commission on everything up to the quota you gave me. But once I cross that quota, I want my commission to roll up so that if I get over this number, the rate scales.” That’s a conversation most entrepreneurial leaders will entertain because it’s putting your money where your mouth is.&lt;/p&gt;
&lt;h2 id=&#34;h-what-money-can-t-buy&#34;&gt;What Money Can’t Buy&lt;/h2&gt;
&lt;p&gt;Here’s the thing most people miss when they’re chasing the next big paycheck: There’s always money out there you can chase. You have an obligation to yourself and your family to make as much as you possibly can in sales.&lt;/p&gt;
&lt;p&gt;But there’s also the value of working in a place that values you. There’s more than just the money. There’s the freedom, the flexibility, and the opportunity to be part of something that gives you purpose.&lt;/p&gt;
&lt;p&gt;I had somebody come to me recently and ask this question, and I said, “This job that you’re moving to that’s going to pay you all this money, suddenly you’re going to have someone who’s micromanaging and telling you what to do every single day. In your current role, you’re not making as much money, but you call the shots on your day every single day. Nobody even messes with you. Are you willing to sign up for that?”&lt;/p&gt;
&lt;p&gt;They said their wife told them the exact same thing. Maybe that’s a sign that having the freedom and flexibility is more valuable than making a lot of money but being miserable because everything you do is being micromanaged.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;When it’s time to ask for more money, remember these principles:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Bring the conversation to your boss before making a decision. Frame it as wanting to stay, not threatening to leave.&lt;/li&gt;
&lt;li&gt;Consider what you owe in loyalty. If they gave you a chance when you needed one, factor that into your decision.&lt;/li&gt;
&lt;li&gt;Speak your boss’s language. Ask for bigger opportunities before asking for more base pay.&lt;/li&gt;
&lt;li&gt;Consider the commission play. If you’re &lt;a href=&#34;https://www.youtube.com/watch?v=1H6G90owGFs&#34; rel=&#34;nofollow&#34;&gt;confident&lt;/a&gt; in your abilities, asking for higher commission rates can be more lucrative than base salary increases when looking at total compensation.&lt;/li&gt;
&lt;li&gt;Weigh the intangibles. Money isn’t everything if you’re trading freedom and fulfillment for a micromanaged existence.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;The best compensation conversations happen when you approach them with confidence, gratitude, and a clear understanding of your value. That’s how you get paid what you’re worth without burning bridges along the way.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;Want to learn more about leveraging your personal brand to create more career opportunities? Check out Jeb’s newest book, &lt;em&gt;&lt;a href=&#34;https://www.salesgravy.com/edge/&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt;, &lt;/em&gt;and discover how to turn your LinkedIn profile into a powerful career and sales tool.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-negotiate-sales-compensation-without-burning-bridges-ask-jeb/</link>
                <pubDate>Tue, 30 Dec 2025 17:00:00 &#43;0000</pubDate>
                <itunes:duration>899</itunes:duration>
                
                
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                <itunes:title>The $1 Billion Sales Psychology Mistake: Why Selling Logic Kills Deals (Money Monday)</itunes:title>
                <title>The $1 Billion Sales Psychology Mistake: Why Selling Logic Kills Deals (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-is-your-sales-strategy-built-around-how-buyers-should-behave-or-how-they-actually-behave&#34;&gt;&lt;strong&gt;Is your sales strategy built around how buyers &lt;em&gt;should&lt;/em&gt; behave—or how they actually behave?&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Imagine walking into a store and seeing a shirt for $50. Fine. Unremarkable. You might buy it, you might not.&lt;/p&gt;
&lt;p&gt;Now imagine seeing that same shirt with a tag that reads: $100 NOW $50. Suddenly, you&amp;#8217;re interested. You found a deal. You beat the system. You&amp;#8217;re a hero.&lt;/p&gt;
&lt;p&gt;Same price. Same shirt. Completely different emotional response.&lt;/p&gt;
&lt;p&gt;That psychological gap between logic and emotion cost JCPenney roughly $1 billion and offers one of the most important lessons in sales psychology you&amp;#8217;ll ever learn: people don&amp;#8217;t buy with logic—they buy with emotion and justify with logic later.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-fair-and-square-disaster&#34;&gt;&lt;strong&gt;The Fair and Square Disaster&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In 2012, JCPenney hired Ron Johnson as CEO. Johnson was a retail rock star, the architect behind Apple Store&amp;#8217;s legendary success. He walked into JCPenney and saw chaos: endless coupons, manufactured &amp;#8220;original prices,&amp;#8221; and constant sales cycles.&lt;/p&gt;
&lt;p&gt;His solution? Kill it all.&lt;/p&gt;
&lt;p&gt;Johnson launched &amp;#8220;Fair and Square&amp;#8221;—a radically transparent pricing model. No games. No coupons. No inflated prices marked down. Just one everyday low price on everything.&lt;/p&gt;
&lt;p&gt;That $100 shirt marked down to $50? Now it was simply $50. Honest. Logical. Clean.&lt;/p&gt;
&lt;p&gt;The market&amp;#8217;s response was brutal. Within one year, sales dropped 25%. The company lost nearly $1 billion. Stock price went into freefall. Johnson was fired.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-johnson-got-wrong-about-sales-psychology&#34;&gt;&lt;strong&gt;What Johnson Got Wrong About Sales Psychology&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Johnson made a catastrophic assumption: he believed customers were rational economic actors who would reward transparency and honesty.&lt;/p&gt;
&lt;p&gt;He was dead wrong.&lt;/p&gt;
&lt;p&gt;For decades, JCPenney&amp;#8217;s customers had been playing a game. They clipped coupons, timed sales, scrutinized flyers, and planned shopping trips around promotions. The weekly coupon wasn&amp;#8217;t just a discount—it was a ritual. Their insider advantage, their badge of savvy shopping honor.&lt;/p&gt;
&lt;p&gt;Johnson stripped away their emotional satisfaction and replaced it with sterile efficiency.&lt;/p&gt;
&lt;p&gt;Without the &amp;#8220;$100 now $50&amp;#8221; comparison, the flat $50 price lost all psychological weight. No thrill. No victory. No story to share. Same price. Different feeling.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-sales-psychology-principle-you-re-ignoring&#34;&gt;&lt;strong&gt;The Sales Psychology Principle You&amp;#8217;re Ignoring&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/win-on-value-not-price-with-the-ikea-effect-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Loss aversion&lt;/a&gt; is twice as powerful as gain motivation.&lt;/p&gt;
&lt;p&gt;Your prospects don&amp;#8217;t just want to gain something—they want to feel like they won, like they&amp;#8217;re in control, like they made a smart decision that will impress their boss.&lt;/p&gt;
&lt;p&gt;When you strip away their buying process, when you force them into your &amp;#8220;more efficient&amp;#8221; workflow without their input, they don&amp;#8217;t see the gain. They experience loss. You&amp;#8217;ve taken away their control, their ritual, their power, their role as the hero.&lt;/p&gt;
&lt;p&gt;In sales, that feeling is deadly.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-customers-have-rituals-too&#34;&gt;&lt;strong&gt;Your Customers Have Rituals Too&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Think about your &lt;a href=&#34;https://www.salesgravy.university/courses/reshaping-your-top-10-accounts&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;best accounts&lt;/a&gt;. What do they actually value?&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s probably not your features or your ROI calculator.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s the rep they&amp;#8217;ve worked with for years. It&amp;#8217;s the quarterly business review they rely on. It&amp;#8217;s the reporting cadence that makes them look good internally. It&amp;#8217;s the buying process that lets them feel competent and in control.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s their ritual.&lt;/p&gt;
&lt;p&gt;When you try to &amp;#8220;streamline&amp;#8221; their process, when you push them toward a different point of contact, when you change the reporting structure they trust—you&amp;#8217;re doing exactly what Ron Johnson did.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re selling logic when they&amp;#8217;re buying a feeling.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-leading-with-features-and-benefits&#34;&gt;&lt;strong&gt;Stop Leading With Features and Benefits&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople lose deals before they even start because they lead with logical arguments:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&amp;#8220;Our platform reduces processing time by 40%.&amp;#8221;&lt;/li&gt;
&lt;li&gt;&amp;#8220;We integrate with 200&#43; systems.&amp;#8221;&lt;/li&gt;
&lt;li&gt;&amp;#8220;Our customer support response time is under 2 hours.&amp;#8221;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;All logical. All true. All useless if your buyer doesn&amp;#8217;t &lt;em&gt;feel&lt;/em&gt; something first.&lt;/p&gt;
&lt;p&gt;Your prospect doesn&amp;#8217;t wake up excited about efficiency gains. They wake up stressed about looking good in front of their VP, avoiding mistakes, and maintaining control of their budget.&lt;/p&gt;
&lt;p&gt;Research is clear: emotional decisions get made first, then logic comes in to justify them.&lt;/p&gt;
&lt;p&gt;Your job isn&amp;#8217;t to build a logical case. Your job is to help your buyer feel like a hero, then give them the logical ammunition to defend that emotional decision internally.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-apply-this-starting-today&#34;&gt;&lt;strong&gt;How to Apply This Starting Today&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Identify Their Rituals&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Watch how your customers actually operate. Do they need three stakeholders in every meeting? Do they always loop in procurement at a specific stage? Do they have a preferred communication cadence?&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t fight it. Work with it. Their process is their psychological anchor for stability.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Frame the Win They Can Own&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Frame your solution so the customer feels in control and gets the credit.&lt;/p&gt;
&lt;p&gt;Instead of: &amp;#8220;Our platform will solve your problem.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Try: “This approach could help you demonstrate a 30% cost reduction in Q2—giving your team clear wins to share with leadership.”&lt;/p&gt;
&lt;p&gt;Make them the hero of their own story.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Highlight Emotional Outcomes, Not Just Logical Ones&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t just talk about what your product &lt;em&gt;does&lt;/em&gt;. Talk about how it makes them &lt;em&gt;feel&lt;/em&gt;.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&amp;#8220;You&amp;#8217;ll have complete visibility so you&amp;#8217;re never caught off guard in executive meetings.&amp;#8221;&lt;/li&gt;
&lt;li&gt;&amp;#8220;Your team will finally have the data they need to look proactive instead of reactive.&amp;#8221;&lt;/li&gt;
&lt;li&gt;&amp;#8220;You&amp;#8217;ll be the person who solved the problem everyone else said was impossible.&amp;#8221;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Guide, Don&amp;#8217;t Force&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Lead your prospects toward better outcomes without stripping away their sense of control.&lt;/p&gt;
&lt;p&gt;Instead of forcing a complete switch to your system, collaborate on how your solution enhances their existing trusted process. &lt;a href=&#34;https://salesgravy.com/what-consultative-selling-really-means-and-why-it-matters-more-than-ever-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Make them feel like a collaborator&lt;/a&gt;, not a passenger.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-takeaway&#34;&gt;&lt;strong&gt;The Takeaway&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ron Johnson wasn&amp;#8217;t wrong that consumers should prefer transparent, honest pricing. He wasn&amp;#8217;t wrong that the coupon game was exhausting and complicated.&lt;/p&gt;
&lt;p&gt;He was wrong about what people actually buy.&lt;/p&gt;
&lt;p&gt;They buy feelings. Control. Victory. Status. The story they tell themselves about being smart.&lt;/p&gt;
&lt;p&gt;Your prospects are no different. They&amp;#8217;re not buying your SaaS platform, your consulting services, or your enterprise solution. They&amp;#8217;re buying the feeling of being competent, in control, and successful.&lt;/p&gt;
&lt;p&gt;The difference between average salespeople and top performers isn&amp;#8217;t product knowledge or work ethic. It&amp;#8217;s understanding the sales psychology behind how buyers actually make decisions.&lt;/p&gt;
&lt;p&gt;When you appeal to emotion first and back it up with logic second, you stop losing deals to “no decision” and start winning consistently.&lt;/p&gt;
&lt;p&gt;Because at the end of the day, sales isn&amp;#8217;t about having the best product. It&amp;#8217;s about making your customer feel like they made the best decision.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Ready to master buyer psychology and close more deals?&lt;/strong&gt;&lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;span style=&#34;text-decoration: underline;&#34;&gt; &lt;/span&gt; Download the ACED Buyer Style Playbook&lt;/a&gt; and discover how to match your sales approach to the four core buyer personalities. Stop selling logic. Start selling the way your customers actually buy.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<h2><strong>Is your sales strategy built around how buyers <em>should</em> behave—or how they actually behave?</strong></h2><p>Imagine walking into a store and seeing a shirt for $50. Fine. Unremarkable. You might buy it, you might not.</p><p>Now imagine seeing that same shirt with a tag that reads: $100 NOW $50. Suddenly, you’re interested. You found a deal. You beat the system. You’re a hero.</p><p>Same price. Same shirt. Completely different emotional response.</p><p>That psychological gap between logic and emotion cost JCPenney roughly $1 billion and offers one of the most important lessons in sales psychology you’ll ever learn: people don’t buy with logic—they buy with emotion and justify with logic later.</p><h2><strong>The Fair and Square Disaster</strong></h2><p>In 2012, JCPenney hired Ron Johnson as CEO. Johnson was a retail rock star, the architect behind Apple Store’s legendary success. He walked into JCPenney and saw chaos: endless coupons, manufactured “original prices,” and constant sales cycles.</p><p>His solution? Kill it all.</p><p>Johnson launched “Fair and Square”—a radically transparent pricing model. No games. No coupons. No inflated prices marked down. Just one everyday low price on everything.</p><p>That $100 shirt marked down to $50? Now it was simply $50. Honest. Logical. Clean.</p><p>The market’s response was brutal. Within one year, sales dropped 25%. The company lost nearly $1 billion. Stock price went into freefall. Johnson was fired.</p><h2><strong>What Johnson Got Wrong About Sales Psychology</strong></h2><p>Johnson made a catastrophic assumption: he believed customers were rational economic actors who would reward transparency and honesty.</p><p>He was dead wrong.</p><p>For decades, JCPenney’s customers had been playing a game. They clipped coupons, timed sales, scrutinized flyers, and planned shopping trips around promotions. The weekly coupon wasn’t just a discount—it was a ritual. Their insider advantage, their badge of savvy shopping honor.</p><p>Johnson stripped away their emotional satisfaction and replaced it with sterile efficiency.</p><p>Without the “$100 now $50” comparison, the flat $50 price lost all psychological weight. No thrill. No victory. No story to share. Same price. Different feeling.</p><h2><strong>The Sales Psychology Principle You’re Ignoring</strong></h2><p><a href="https://salesgravy.com/win-on-value-not-price-with-the-ikea-effect-money-monday/" rel="nofollow">Loss aversion</a> is twice as powerful as gain motivation.</p><p>Your prospects don’t just want to gain something—they want to feel like they won, like they’re in control, like they made a smart decision that will impress their boss.</p><p>When you strip away their buying process, when you force them into your “more efficient” workflow without their input, they don’t see the gain. They experience loss. You’ve taken away their control, their ritual, their power, their role as the hero.</p><p>In sales, that feeling is deadly.</p><h2><strong>Your Customers Have Rituals Too</strong></h2><p>Think about your <a href="https://www.salesgravy.university/courses/reshaping-your-top-10-accounts" rel="nofollow">best accounts</a>. What do they actually value?</p><p>It’s probably not your features or your ROI calculator.</p><p>It’s the rep they’ve worked with for years. It’s the quarterly business review they rely on. It’s the reporting cadence that makes them look good internally. It’s the buying process that lets them feel competent and in control.</p><p>That’s their ritual.</p><p>When you try to “streamline” their process, when you push them toward a different point of contact, when you change the reporting structure they trust—you’re doing exactly what Ron Johnson did.</p><p>You’re selling logic when they’re buying a feeling.</p><h2><strong>Stop Leading With Features and Benefits</strong></h2><p>Most salespeople lose deals before they even start because they lead with logical arguments:</p><ul><li>“Our platform reduces processing time by 40%.”</li><li>“We integrate with 200+ systems.”</li><li>“Our customer support response time is under 2 hours.”</li></ul><p>All logical. All true. All useless if your buyer doesn’t <em>feel</em> something first.</p><p>Your prospect doesn’t wake up excited about efficiency gains. They wake up stressed about looking good in front of their VP, avoiding mistakes, and maintaining control of their budget.</p><p>Research is clear: emotional decisions get made first, then logic comes in to justify them.</p><p>Your job isn’t to build a logical case. Your job is to help your buyer feel like a hero, then give them the logical ammunition to defend that emotional decision internally.</p><h2><strong>How to Apply This Starting Today</strong></h2><p><strong>Identify Their Rituals</strong></p><p>Watch how your customers actually operate. Do they need three stakeholders in every meeting? Do they always loop in procurement at a specific stage? Do they have a preferred communication cadence?</p><p>Don’t fight it. Work with it. Their process is their psychological anchor for stability.</p><p><strong>Frame the Win They Can Own</strong></p><p>Frame your solution so the customer feels in control and gets the credit.</p><p>Instead of: “Our platform will solve your problem.”</p><p>Try: “This approach could help you demonstrate a 30% cost reduction in Q2—giving your team clear wins to share with leadership.”</p><p>Make them the hero of their own story.</p><p><strong>Highlight Emotional Outcomes, Not Just Logical Ones</strong></p><p>Don’t just talk about what your product <em>does</em>. Talk about how it makes them <em>feel</em>.</p><ul><li>“You’ll have complete visibility so you’re never caught off guard in executive meetings.”</li><li>“Your team will finally have the data they need to look proactive instead of reactive.”</li><li>“You’ll be the person who solved the problem everyone else said was impossible.”</li></ul><p><strong>Guide, Don’t Force</strong></p><p>Lead your prospects toward better outcomes without stripping away their sense of control.</p><p>Instead of forcing a complete switch to your system, collaborate on how your solution enhances their existing trusted process. <a href="https://salesgravy.com/what-consultative-selling-really-means-and-why-it-matters-more-than-ever-ask-jeb/" rel="nofollow">Make them feel like a collaborator</a>, not a passenger.</p><h2><strong>The Takeaway</strong></h2><p>Ron Johnson wasn’t wrong that consumers should prefer transparent, honest pricing. He wasn’t wrong that the coupon game was exhausting and complicated.</p><p>He was wrong about what people actually buy.</p><p>They buy feelings. Control. Victory. Status. The story they tell themselves about being smart.</p><p>Your prospects are no different. They’re not buying your SaaS platform, your consulting services, or your enterprise solution. They’re buying the feeling of being competent, in control, and successful.</p><p>The difference between average salespeople and top performers isn’t product knowledge or work ethic. It’s understanding the sales psychology behind how buyers actually make decisions.</p><p>When you appeal to emotion first and back it up with logic second, you stop losing deals to “no decision” and start winning consistently.</p><p>Because at the end of the day, sales isn’t about having the best product. It’s about making your customer feel like they made the best decision.</p><p><strong>Ready to master buyer psychology and close more deals?</strong><a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">  Download the ACED Buyer Style Playbook</a> and discover how to match your sales approach to the four core buyer personalities. Stop selling logic. Start selling the way your customers actually buy.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;h2&gt;&lt;strong&gt;Is your sales strategy built around how buyers &lt;em&gt;should&lt;/em&gt; behave—or how they actually behave?&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Imagine walking into a store and seeing a shirt for $50. Fine. Unremarkable. You might buy it, you might not.&lt;/p&gt;&lt;p&gt;Now imagine seeing that same shirt with a tag that reads: $100 NOW $50. Suddenly, you’re interested. You found a deal. You beat the system. You’re a hero.&lt;/p&gt;&lt;p&gt;Same price. Same shirt. Completely different emotional response.&lt;/p&gt;&lt;p&gt;That psychological gap between logic and emotion cost JCPenney roughly $1 billion and offers one of the most important lessons in sales psychology you’ll ever learn: people don’t buy with logic—they buy with emotion and justify with logic later.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Fair and Square Disaster&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;In 2012, JCPenney hired Ron Johnson as CEO. Johnson was a retail rock star, the architect behind Apple Store’s legendary success. He walked into JCPenney and saw chaos: endless coupons, manufactured “original prices,” and constant sales cycles.&lt;/p&gt;&lt;p&gt;His solution? Kill it all.&lt;/p&gt;&lt;p&gt;Johnson launched “Fair and Square”—a radically transparent pricing model. No games. No coupons. No inflated prices marked down. Just one everyday low price on everything.&lt;/p&gt;&lt;p&gt;That $100 shirt marked down to $50? Now it was simply $50. Honest. Logical. Clean.&lt;/p&gt;&lt;p&gt;The market’s response was brutal. Within one year, sales dropped 25%. The company lost nearly $1 billion. Stock price went into freefall. Johnson was fired.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What Johnson Got Wrong About Sales Psychology&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Johnson made a catastrophic assumption: he believed customers were rational economic actors who would reward transparency and honesty.&lt;/p&gt;&lt;p&gt;He was dead wrong.&lt;/p&gt;&lt;p&gt;For decades, JCPenney’s customers had been playing a game. They clipped coupons, timed sales, scrutinized flyers, and planned shopping trips around promotions. The weekly coupon wasn’t just a discount—it was a ritual. Their insider advantage, their badge of savvy shopping honor.&lt;/p&gt;&lt;p&gt;Johnson stripped away their emotional satisfaction and replaced it with sterile efficiency.&lt;/p&gt;&lt;p&gt;Without the “$100 now $50” comparison, the flat $50 price lost all psychological weight. No thrill. No victory. No story to share. Same price. Different feeling.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Sales Psychology Principle You’re Ignoring&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/win-on-value-not-price-with-the-ikea-effect-money-monday/&#34; rel=&#34;nofollow&#34;&gt;Loss aversion&lt;/a&gt; is twice as powerful as gain motivation.&lt;/p&gt;&lt;p&gt;Your prospects don’t just want to gain something—they want to feel like they won, like they’re in control, like they made a smart decision that will impress their boss.&lt;/p&gt;&lt;p&gt;When you strip away their buying process, when you force them into your “more efficient” workflow without their input, they don’t see the gain. They experience loss. You’ve taken away their control, their ritual, their power, their role as the hero.&lt;/p&gt;&lt;p&gt;In sales, that feeling is deadly.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Your Customers Have Rituals Too&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Think about your &lt;a href=&#34;https://www.salesgravy.university/courses/reshaping-your-top-10-accounts&#34; rel=&#34;nofollow&#34;&gt;best accounts&lt;/a&gt;. What do they actually value?&lt;/p&gt;&lt;p&gt;It’s probably not your features or your ROI calculator.&lt;/p&gt;&lt;p&gt;It’s the rep they’ve worked with for years. It’s the quarterly business review they rely on. It’s the reporting cadence that makes them look good internally. It’s the buying process that lets them feel competent and in control.&lt;/p&gt;&lt;p&gt;That’s their ritual.&lt;/p&gt;&lt;p&gt;When you try to “streamline” their process, when you push them toward a different point of contact, when you change the reporting structure they trust—you’re doing exactly what Ron Johnson did.&lt;/p&gt;&lt;p&gt;You’re selling logic when they’re buying a feeling.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Stop Leading With Features and Benefits&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Most salespeople lose deals before they even start because they lead with logical arguments:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;“Our platform reduces processing time by 40%.”&lt;/li&gt;&lt;li&gt;“We integrate with 200&#43; systems.”&lt;/li&gt;&lt;li&gt;“Our customer support response time is under 2 hours.”&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;All logical. All true. All useless if your buyer doesn’t &lt;em&gt;feel&lt;/em&gt; something first.&lt;/p&gt;&lt;p&gt;Your prospect doesn’t wake up excited about efficiency gains. They wake up stressed about looking good in front of their VP, avoiding mistakes, and maintaining control of their budget.&lt;/p&gt;&lt;p&gt;Research is clear: emotional decisions get made first, then logic comes in to justify them.&lt;/p&gt;&lt;p&gt;Your job isn’t to build a logical case. Your job is to help your buyer feel like a hero, then give them the logical ammunition to defend that emotional decision internally.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;How to Apply This Starting Today&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;&lt;strong&gt;Identify Their Rituals&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Watch how your customers actually operate. Do they need three stakeholders in every meeting? Do they always loop in procurement at a specific stage? Do they have a preferred communication cadence?&lt;/p&gt;&lt;p&gt;Don’t fight it. Work with it. Their process is their psychological anchor for stability.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Frame the Win They Can Own&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Frame your solution so the customer feels in control and gets the credit.&lt;/p&gt;&lt;p&gt;Instead of: “Our platform will solve your problem.”&lt;/p&gt;&lt;p&gt;Try: “This approach could help you demonstrate a 30% cost reduction in Q2—giving your team clear wins to share with leadership.”&lt;/p&gt;&lt;p&gt;Make them the hero of their own story.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Highlight Emotional Outcomes, Not Just Logical Ones&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Don’t just talk about what your product &lt;em&gt;does&lt;/em&gt;. Talk about how it makes them &lt;em&gt;feel&lt;/em&gt;.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;“You’ll have complete visibility so you’re never caught off guard in executive meetings.”&lt;/li&gt;&lt;li&gt;“Your team will finally have the data they need to look proactive instead of reactive.”&lt;/li&gt;&lt;li&gt;“You’ll be the person who solved the problem everyone else said was impossible.”&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Guide, Don’t Force&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Lead your prospects toward better outcomes without stripping away their sense of control.&lt;/p&gt;&lt;p&gt;Instead of forcing a complete switch to your system, collaborate on how your solution enhances their existing trusted process. &lt;a href=&#34;https://salesgravy.com/what-consultative-selling-really-means-and-why-it-matters-more-than-ever-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;Make them feel like a collaborator&lt;/a&gt;, not a passenger.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Takeaway&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Ron Johnson wasn’t wrong that consumers should prefer transparent, honest pricing. He wasn’t wrong that the coupon game was exhausting and complicated.&lt;/p&gt;&lt;p&gt;He was wrong about what people actually buy.&lt;/p&gt;&lt;p&gt;They buy feelings. Control. Victory. Status. The story they tell themselves about being smart.&lt;/p&gt;&lt;p&gt;Your prospects are no different. They’re not buying your SaaS platform, your consulting services, or your enterprise solution. They’re buying the feeling of being competent, in control, and successful.&lt;/p&gt;&lt;p&gt;The difference between average salespeople and top performers isn’t product knowledge or work ethic. It’s understanding the sales psychology behind how buyers actually make decisions.&lt;/p&gt;&lt;p&gt;When you appeal to emotion first and back it up with logic second, you stop losing deals to “no decision” and start winning consistently.&lt;/p&gt;&lt;p&gt;Because at the end of the day, sales isn’t about having the best product. It’s about making your customer feel like they made the best decision.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Ready to master buyer psychology and close more deals?&lt;/strong&gt;&lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;  Download the ACED Buyer Style Playbook&lt;/a&gt; and discover how to match your sales approach to the four core buyer personalities. Stop selling logic. Start selling the way your customers actually buy.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-1-billion-sales-psychology-mistake-why-selling-logic-kills-deals-money-monday/</link>
                <pubDate>Mon, 29 Dec 2025 09:12:00 &#43;0000</pubDate>
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                <itunes:title>4 Ways Top Performers Stay Motivated and Close More Deals (Even When Sales Gets Hard)</itunes:title>
                <title>4 Ways Top Performers Stay Motivated and Close More Deals (Even When Sales Gets Hard)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-do-top-performers-stay-motivated-when-sales-gets-hard&#34;&gt;&lt;strong&gt;How Do Top Performers Stay Motivated When Sales Gets Hard?&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You know the feeling when you close a big deal.&lt;br /&gt;The rush. The quiet satisfaction of updating your pipeline. Maybe a quick high-five with your manager.&lt;/p&gt;
&lt;p&gt;And then, almost immediately, it fades.&lt;/p&gt;
&lt;p&gt;You’re back to cold calls that go unanswered, emails that disappear into inboxes, and prospects who promised they were interested suddenly going silent. In sales, rejection isn’t a side effect of the job. It &lt;em&gt;is&lt;/em&gt; the job.&lt;/p&gt;
&lt;p&gt;That reality is exactly why most people don’t last in sales. And it’s why the people who do last tend to get paid very well.&lt;/p&gt;
&lt;p&gt;Over the past quarter, we talked with some of the most consistent sales leaders in the business. Here are four moments from the &lt;a href=&#34;https://open.spotify.com/show/3ib1Gyl5inxj07ZmB7whzQ?si=4ed809bac2014426&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy Podcast&lt;/a&gt; that reveal how top performers stay motivated and close more deals, even when the work feels heavy.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-find-your-carrot-and-make-it-specific&#34;&gt;&lt;strong&gt;Find Your Carrot and Make It Specific&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Will Frattini, VP of Sales at ZoomInfo, keeps a small Christmas ornament on his desk. His daughter gave it to him when she was five.&lt;/p&gt;
&lt;p&gt;That ornament is his carrot.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-a-carrot-keeps-top-sellers-disciplined-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;During a recent podcast conversation, Will&lt;/a&gt; explained that when sales gets hard, that ornament reminds him exactly why he keeps pushing. Not in an abstract or inspirational-poster way, but in a deeply personal one. It represents his family, his responsibility, and the future he’s building for them.&lt;/p&gt;
&lt;p&gt;That distinction matters.&lt;/p&gt;
&lt;p&gt;Many salespeople say they’re motivated by family, freedom, or financial security. Those values are real, but on their own, they’re often too broad to sustain sales motivation during a brutal stretch of rejection. When you’re fifty dials deep with no connects and another demo just canceled, vague motivation doesn’t hold up.&lt;/p&gt;
&lt;p&gt;Will doesn’t just think “my family.” He sees a moment, a memory, and a tangible reminder of what’s at stake. That specificity gives his motivation weight.&lt;/p&gt;
&lt;p&gt;Top performers anchor their sales motivation to something concrete and emotionally charged. A down payment they want to make by a certain date. A trip they want to take without checking their bank account. A milestone that matters beyond quota.&lt;/p&gt;
&lt;p&gt;The more specific the carrot, the more powerful it becomes when sales gets hard.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-define-yours&#34;&gt;&lt;strong&gt;How to define yours:&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Write down one specific outcome you want to achieve in the next six months. Not “hit quota,” but the real-world result that quota enables. A number. A purchase. An experience. Put it somewhere you’ll see it every day.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-work-with-customers-who-actually-value-you&#34;&gt;&lt;strong&gt;Work With Customers Who Actually Value You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the fastest ways to drain sales motivation is closing deals with customers who make you miserable.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-scale-a-300k-company-to-multi-millions-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;On an episode of &lt;em&gt;Ask Jeb&lt;/em&gt;&lt;/a&gt;&lt;/strong&gt;, Jeb broke down how companies grow faster by focusing on the &lt;em&gt;right&lt;/em&gt; customers, not just more customers. When you’re behind on quota late in the year, it’s tempting to take anything that looks like revenue. Any company that shows interest. Any prospect willing to meet. You convince yourself that a deal is a deal.&lt;/p&gt;
&lt;p&gt;Then January arrives.&lt;/p&gt;
&lt;p&gt;That customer floods your team with support tickets, questions every invoice, demands exceptions, and slowly erodes the satisfaction of the win you celebrated just weeks earlier.&lt;/p&gt;
&lt;p&gt;Consistent performers learn to protect their energy. They get ruthless about fit. Not just company size or industry, but values.&lt;/p&gt;
&lt;p&gt;They ask questions like, “What do you value most in a partner?” and they listen carefully to the answer. Some buyers want constant responsiveness. Others value expert perspective and challenge. Some want efficiency and minimal interaction.&lt;/p&gt;
&lt;p&gt;None of those preferences are wrong. But only one aligns with how &lt;em&gt;you&lt;/em&gt; actually sell.&lt;/p&gt;
&lt;p&gt;When sales gets hard, motivation comes easier when you’re pursuing customers who respect your approach instead of fighting it.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-clarify-your-ideal-customer&#34;&gt;&lt;strong&gt;How to clarify your ideal customer:&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Look at your three favorite customers. The ones your entire team enjoys working with. What do they share beyond surface-level traits? How did they behave during the buying process? Those patterns matter more than any firmographic filter.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-slow-down-before-you-create-your-own-problems&#34;&gt;&lt;strong&gt;Slow Down Before You Create Your Own Problems&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When pressure builds, speed starts to feel productive. You rush contracts. You promise timelines without checking internally. You say yes to custom requirements because slowing down feels risky.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/16-sales-horror-stories-that-prove-youre-not-alone/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;On an episode of the Sales Gravy Podcast,&lt;/a&gt; Jeb Blount, Jr. shared one of the most painful stories we heard this year. A $1.4 million deal with a pediatrics practice unraveled after someone rushed the process and placed the client into an early adopter program without a test environment. The result was catastrophic. The client’s live system crashed, HIPAA was violated, and the company lost not only the deal but $600,000 in annual recurring revenue.&lt;/p&gt;
&lt;p&gt;Top performers understand something most reps learn the hard way: smooth is fast.&lt;/p&gt;
&lt;p&gt;They build guardrails around high-risk moments. Before sending a contract, they align internally. Before committing to timelines, they check with the people who actually do the work.&lt;/p&gt;
&lt;p&gt;Slowing down at the right moments builds trust. It prevents chaos. And it preserves sales motivation by keeping you from spending the next quarter cleaning up mistakes made under pressure.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-build-a-slowdown-system&#34;&gt;&lt;strong&gt;How to build a slowdown system:&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Identify the three points in your sales process where you tend to rush. Proposals, negotiations, technical commitments. Create a short checklist for each and make it mandatory.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-use-ai-to-think-faster-not-to-stop-thinking&#34;&gt;&lt;strong&gt;Use AI to Think Faster, Not to Stop Thinking&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales demands constant context switching. Pipeline reviews. Prospect research. Discovery prep. Follow-up. Objection handling. The mental load adds up quickly.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/the-sales-skills-that-matter-most-when-ai-handles-everything-else/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Victor Antonio&lt;/a&gt; recently shared an example of a window company using vision AI to diagnose broken window seals from photos. Instead of sending a technician, customers submit an image. The system verifies the issue, checks inventory, confirms warranty status, and schedules service automatically.&lt;/p&gt;
&lt;p&gt;AI hasn’t changed what strong salespeople do. It’s changed how quickly they get to the work that actually matters.&lt;/p&gt;
&lt;p&gt;Top performers use AI to handle tasks that drain energy but don’t require judgment. Research summaries. Organizing notes. Drafting frameworks. That speed preserves mental bandwidth for conversations, strategy, and relationship building.&lt;/p&gt;
&lt;p&gt;Used correctly, AI supports sales motivation by reducing friction, not replacing effort.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-use-ai-without-dulling-your-edge&#34;&gt;&lt;strong&gt;How to use AI without dulling your edge:&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;List the tasks you repeat weekly that consume time but not insight. Let AI handle those. Keep anything involving trust, nuance, or decision-making firmly in your hands.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-this-matters-for-sales-motivation&#34;&gt;&lt;strong&gt;Why This Matters for Sales Motivation&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales has always been hard. Cold calling was hard decades ago, and it’s still hard today. You still have to find people, start conversations, build trust, and ask for commitments.&lt;/p&gt;
&lt;p&gt;What separates average reps from consistent performers isn’t resilience alone. It’s structure.&lt;/p&gt;
&lt;p&gt;Top performers know exactly what they’re chasing and why it matters. They protect themselves from bad-fit customers. They slow down when it counts. And they use tools strategically to preserve energy for selling.&lt;/p&gt;
&lt;p&gt;They still get rejected. They still lose deals. They still have months where nothing goes right.&lt;/p&gt;
&lt;p&gt;But they don’t drift. They don’t panic. And they don’t quit when the work gets uncomfortable.&lt;/p&gt;
&lt;p&gt;That discipline is what sustains sales motivation long after the initial excitement wears off.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;If you want a clearer target to aim at when sales gets hard, download the FREE &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/goalguide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy Goal Guide&lt;/a&gt;&lt;/strong&gt;&lt;strong&gt;.&lt;/strong&gt; It will help you define the goals that actually keep you focused, disciplined, and motivated—especially when rejection starts piling up.&lt;/p&gt;

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                <description><![CDATA[<h2><strong>How Do Top Performers Stay Motivated When Sales Gets Hard?</strong></h2><p>You know the feeling when you close a big deal.</p><p>The rush. The quiet satisfaction of updating your pipeline. Maybe a quick high-five with your manager.</p><p>And then, almost immediately, it fades.</p><p>You’re back to cold calls that go unanswered, emails that disappear into inboxes, and prospects who promised they were interested suddenly going silent. In sales, rejection isn’t a side effect of the job. It <em>is</em> the job.</p><p>That reality is exactly why most people don’t last in sales. And it’s why the people who do last tend to get paid very well.</p><p>Over the past quarter, we talked with some of the most consistent sales leaders in the business. Here are four moments from the <a href="https://open.spotify.com/show/3ib1Gyl5inxj07ZmB7whzQ?si=4ed809bac2014426" rel="nofollow">Sales Gravy Podcast</a> that reveal how top performers stay motivated and close more deals, even when the work feels heavy.</p><h2><strong>Find Your Carrot and Make It Specific</strong></h2><p>Will Frattini, VP of Sales at ZoomInfo, keeps a small Christmas ornament on his desk. His daughter gave it to him when she was five.</p><p>That ornament is his carrot.</p><p><a href="https://salesgravy.com/how-a-carrot-keeps-top-sellers-disciplined-ask-jeb/" rel="nofollow">During a recent podcast conversation, Will</a> explained that when sales gets hard, that ornament reminds him exactly why he keeps pushing. Not in an abstract or inspirational-poster way, but in a deeply personal one. It represents his family, his responsibility, and the future he’s building for them.</p><p>That distinction matters.</p><p>Many salespeople say they’re motivated by family, freedom, or financial security. Those values are real, but on their own, they’re often too broad to sustain sales motivation during a brutal stretch of rejection. When you’re fifty dials deep with no connects and another demo just canceled, vague motivation doesn’t hold up.</p><p>Will doesn’t just think “my family.” He sees a moment, a memory, and a tangible reminder of what’s at stake. That specificity gives his motivation weight.</p><p>Top performers anchor their sales motivation to something concrete and emotionally charged. A down payment they want to make by a certain date. A trip they want to take without checking their bank account. A milestone that matters beyond quota.</p><p>The more specific the carrot, the more powerful it becomes when sales gets hard.</p><h3><strong>How to define yours:</strong></h3><p>Write down one specific outcome you want to achieve in the next six months. Not “hit quota,” but the real-world result that quota enables. A number. A purchase. An experience. Put it somewhere you’ll see it every day.</p><h2><strong>Work With Customers Who Actually Value You</strong></h2><p>One of the fastest ways to drain sales motivation is closing deals with customers who make you miserable.</p><p><a href="https://salesgravy.com/how-to-scale-a-300k-company-to-multi-millions-ask-jeb/" rel="nofollow"><strong>On an episode of <em>Ask Jeb</em></strong></a>, Jeb broke down how companies grow faster by focusing on the <em>right</em> customers, not just more customers. When you’re behind on quota late in the year, it’s tempting to take anything that looks like revenue. Any company that shows interest. Any prospect willing to meet. You convince yourself that a deal is a deal.</p><p>Then January arrives.</p><p>That customer floods your team with support tickets, questions every invoice, demands exceptions, and slowly erodes the satisfaction of the win you celebrated just weeks earlier.</p><p>Consistent performers learn to protect their energy. They get ruthless about fit. Not just company size or industry, but values.</p><p>They ask questions like, “What do you value most in a partner?” and they listen carefully to the answer. Some buyers want constant responsiveness. Others value expert perspective and challenge. Some want efficiency and minimal interaction.</p><p>None of those preferences are wrong. But only one aligns with how <em>you</em> actually sell.</p><p>When sales gets hard, motivation comes easier when you’re pursuing customers who respect your approach instead of fighting it.</p><h3><strong>How to clarify your ideal customer:</strong></h3><p>Look at your three favorite customers. The ones your entire team enjoys working with. What do they share beyond surface-level traits? How did they behave during the buying process? Those patterns matter more than any firmographic filter.</p><h2><strong>Slow Down Before You Create Your Own Problems</strong></h2><p>When pressure builds, speed starts to feel productive. You rush contracts. You promise timelines without checking internally. You say yes to custom requirements because slowing down feels risky.</p><p><a href="https://salesgravy.com/16-sales-horror-stories-that-prove-youre-not-alone/" rel="nofollow">On an episode of the Sales Gravy Podcast,</a> Jeb Blount, Jr. shared one of the most painful stories we heard this year. A $1.4 million deal with a pediatrics practice unraveled after someone rushed the process and placed the client into an early adopter program without a test environment. The result was catastrophic. The client’s live system crashed, HIPAA was violated, and the company lost not only the deal but $600,000 in annual recurring revenue.</p><p>Top performers understand something most reps learn the hard way: smooth is fast.</p><p>They build guardrails around high-risk moments. Before sending a contract, they align internally. Before committing to timelines, they check with the people who actually do the work.</p><p>Slowing down at the right moments builds trust. It prevents chaos. And it preserves sales motivation by keeping you from spending the next quarter cleaning up mistakes made under pressure.</p><h3><strong>How to build a slowdown system:</strong></h3><p>Identify the three points in your sales process where you tend to rush. Proposals, negotiations, technical commitments. Create a short checklist for each and make it mandatory.</p><h2><strong>Use AI to Think Faster, Not to Stop Thinking</strong></h2><p>Sales demands constant context switching. Pipeline reviews. Prospect research. Discovery prep. Follow-up. Objection handling. The mental load adds up quickly.</p><p><a href="https://salesgravy.com/the-sales-skills-that-matter-most-when-ai-handles-everything-else/" rel="nofollow">Victor Antonio</a> recently shared an example of a window company using vision AI to diagnose broken window seals from photos. Instead of sending a technician, customers submit an image. The system verifies the issue, checks inventory, confirms warranty status, and schedules service automatically.</p><p>AI hasn’t changed what strong salespeople do. It’s changed how quickly they get to the work that actually matters.</p><p>Top performers use AI to handle tasks that drain energy but don’t require judgment. Research summaries. Organizing notes. Drafting frameworks. That speed preserves mental bandwidth for conversations, strategy, and relationship building.</p><p>Used correctly, AI supports sales motivation by reducing friction, not replacing effort.</p><h3><strong>How to use AI without dulling your edge:</strong></h3><p>List the tasks you repeat weekly that consume time but not insight. Let AI handle those. Keep anything involving trust, nuance, or decision-making firmly in your hands.</p><h2><strong>Why This Matters for Sales Motivation</strong></h2><p>Sales has always been hard. Cold calling was hard decades ago, and it’s still hard today. You still have to find people, start conversations, build trust, and ask for commitments.</p><p>What separates average reps from consistent performers isn’t resilience alone. It’s structure.</p><p>Top performers know exactly what they’re chasing and why it matters. They protect themselves from bad-fit customers. They slow down when it counts. And they use tools strategically to preserve energy for selling.</p><p>They still get rejected. They still lose deals. They still have months where nothing goes right.</p><p>But they don’t drift. They don’t panic. And they don’t quit when the work gets uncomfortable.</p><p>That discipline is what sustains sales motivation long after the initial excitement wears off.</p><p>If you want a clearer target to aim at when sales gets hard, download the FREE <a href="https://salesgravy.com/goalguide/" rel="nofollow"><strong>Sales Gravy Goal Guide</strong></a><strong>.</strong> It will help you define the goals that actually keep you focused, disciplined, and motivated—especially when rejection starts piling up.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;h2&gt;&lt;strong&gt;How Do Top Performers Stay Motivated When Sales Gets Hard?&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;You know the feeling when you close a big deal.&lt;/p&gt;&lt;p&gt;The rush. The quiet satisfaction of updating your pipeline. Maybe a quick high-five with your manager.&lt;/p&gt;&lt;p&gt;And then, almost immediately, it fades.&lt;/p&gt;&lt;p&gt;You’re back to cold calls that go unanswered, emails that disappear into inboxes, and prospects who promised they were interested suddenly going silent. In sales, rejection isn’t a side effect of the job. It &lt;em&gt;is&lt;/em&gt; the job.&lt;/p&gt;&lt;p&gt;That reality is exactly why most people don’t last in sales. And it’s why the people who do last tend to get paid very well.&lt;/p&gt;&lt;p&gt;Over the past quarter, we talked with some of the most consistent sales leaders in the business. Here are four moments from the &lt;a href=&#34;https://open.spotify.com/show/3ib1Gyl5inxj07ZmB7whzQ?si=4ed809bac2014426&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Podcast&lt;/a&gt; that reveal how top performers stay motivated and close more deals, even when the work feels heavy.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Find Your Carrot and Make It Specific&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Will Frattini, VP of Sales at ZoomInfo, keeps a small Christmas ornament on his desk. His daughter gave it to him when she was five.&lt;/p&gt;&lt;p&gt;That ornament is his carrot.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-a-carrot-keeps-top-sellers-disciplined-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;During a recent podcast conversation, Will&lt;/a&gt; explained that when sales gets hard, that ornament reminds him exactly why he keeps pushing. Not in an abstract or inspirational-poster way, but in a deeply personal one. It represents his family, his responsibility, and the future he’s building for them.&lt;/p&gt;&lt;p&gt;That distinction matters.&lt;/p&gt;&lt;p&gt;Many salespeople say they’re motivated by family, freedom, or financial security. Those values are real, but on their own, they’re often too broad to sustain sales motivation during a brutal stretch of rejection. When you’re fifty dials deep with no connects and another demo just canceled, vague motivation doesn’t hold up.&lt;/p&gt;&lt;p&gt;Will doesn’t just think “my family.” He sees a moment, a memory, and a tangible reminder of what’s at stake. That specificity gives his motivation weight.&lt;/p&gt;&lt;p&gt;Top performers anchor their sales motivation to something concrete and emotionally charged. A down payment they want to make by a certain date. A trip they want to take without checking their bank account. A milestone that matters beyond quota.&lt;/p&gt;&lt;p&gt;The more specific the carrot, the more powerful it becomes when sales gets hard.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;How to define yours:&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Write down one specific outcome you want to achieve in the next six months. Not “hit quota,” but the real-world result that quota enables. A number. A purchase. An experience. Put it somewhere you’ll see it every day.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Work With Customers Who Actually Value You&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;One of the fastest ways to drain sales motivation is closing deals with customers who make you miserable.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-to-scale-a-300k-company-to-multi-millions-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;On an episode of &lt;em&gt;Ask Jeb&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;, Jeb broke down how companies grow faster by focusing on the &lt;em&gt;right&lt;/em&gt; customers, not just more customers. When you’re behind on quota late in the year, it’s tempting to take anything that looks like revenue. Any company that shows interest. Any prospect willing to meet. You convince yourself that a deal is a deal.&lt;/p&gt;&lt;p&gt;Then January arrives.&lt;/p&gt;&lt;p&gt;That customer floods your team with support tickets, questions every invoice, demands exceptions, and slowly erodes the satisfaction of the win you celebrated just weeks earlier.&lt;/p&gt;&lt;p&gt;Consistent performers learn to protect their energy. They get ruthless about fit. Not just company size or industry, but values.&lt;/p&gt;&lt;p&gt;They ask questions like, “What do you value most in a partner?” and they listen carefully to the answer. Some buyers want constant responsiveness. Others value expert perspective and challenge. Some want efficiency and minimal interaction.&lt;/p&gt;&lt;p&gt;None of those preferences are wrong. But only one aligns with how &lt;em&gt;you&lt;/em&gt; actually sell.&lt;/p&gt;&lt;p&gt;When sales gets hard, motivation comes easier when you’re pursuing customers who respect your approach instead of fighting it.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;How to clarify your ideal customer:&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Look at your three favorite customers. The ones your entire team enjoys working with. What do they share beyond surface-level traits? How did they behave during the buying process? Those patterns matter more than any firmographic filter.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Slow Down Before You Create Your Own Problems&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;When pressure builds, speed starts to feel productive. You rush contracts. You promise timelines without checking internally. You say yes to custom requirements because slowing down feels risky.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/16-sales-horror-stories-that-prove-youre-not-alone/&#34; rel=&#34;nofollow&#34;&gt;On an episode of the Sales Gravy Podcast,&lt;/a&gt; Jeb Blount, Jr. shared one of the most painful stories we heard this year. A $1.4 million deal with a pediatrics practice unraveled after someone rushed the process and placed the client into an early adopter program without a test environment. The result was catastrophic. The client’s live system crashed, HIPAA was violated, and the company lost not only the deal but $600,000 in annual recurring revenue.&lt;/p&gt;&lt;p&gt;Top performers understand something most reps learn the hard way: smooth is fast.&lt;/p&gt;&lt;p&gt;They build guardrails around high-risk moments. Before sending a contract, they align internally. Before committing to timelines, they check with the people who actually do the work.&lt;/p&gt;&lt;p&gt;Slowing down at the right moments builds trust. It prevents chaos. And it preserves sales motivation by keeping you from spending the next quarter cleaning up mistakes made under pressure.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;How to build a slowdown system:&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Identify the three points in your sales process where you tend to rush. Proposals, negotiations, technical commitments. Create a short checklist for each and make it mandatory.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Use AI to Think Faster, Not to Stop Thinking&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Sales demands constant context switching. Pipeline reviews. Prospect research. Discovery prep. Follow-up. Objection handling. The mental load adds up quickly.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/the-sales-skills-that-matter-most-when-ai-handles-everything-else/&#34; rel=&#34;nofollow&#34;&gt;Victor Antonio&lt;/a&gt; recently shared an example of a window company using vision AI to diagnose broken window seals from photos. Instead of sending a technician, customers submit an image. The system verifies the issue, checks inventory, confirms warranty status, and schedules service automatically.&lt;/p&gt;&lt;p&gt;AI hasn’t changed what strong salespeople do. It’s changed how quickly they get to the work that actually matters.&lt;/p&gt;&lt;p&gt;Top performers use AI to handle tasks that drain energy but don’t require judgment. Research summaries. Organizing notes. Drafting frameworks. That speed preserves mental bandwidth for conversations, strategy, and relationship building.&lt;/p&gt;&lt;p&gt;Used correctly, AI supports sales motivation by reducing friction, not replacing effort.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;How to use AI without dulling your edge:&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;List the tasks you repeat weekly that consume time but not insight. Let AI handle those. Keep anything involving trust, nuance, or decision-making firmly in your hands.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Why This Matters for Sales Motivation&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Sales has always been hard. Cold calling was hard decades ago, and it’s still hard today. You still have to find people, start conversations, build trust, and ask for commitments.&lt;/p&gt;&lt;p&gt;What separates average reps from consistent performers isn’t resilience alone. It’s structure.&lt;/p&gt;&lt;p&gt;Top performers know exactly what they’re chasing and why it matters. They protect themselves from bad-fit customers. They slow down when it counts. And they use tools strategically to preserve energy for selling.&lt;/p&gt;&lt;p&gt;They still get rejected. They still lose deals. They still have months where nothing goes right.&lt;/p&gt;&lt;p&gt;But they don’t drift. They don’t panic. And they don’t quit when the work gets uncomfortable.&lt;/p&gt;&lt;p&gt;That discipline is what sustains sales motivation long after the initial excitement wears off.&lt;/p&gt;&lt;p&gt;If you want a clearer target to aim at when sales gets hard, download the FREE &lt;a href=&#34;https://salesgravy.com/goalguide/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Sales Gravy Goal Guide&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; It will help you define the goals that actually keep you focused, disciplined, and motivated—especially when rejection starts piling up.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/4-ways-top-performers-stay-motivated-and-close-more-deals-even-when-sales-gets-hard/</link>
                <pubDate>Fri, 26 Dec 2025 08:06:00 &#43;0000</pubDate>
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                <itunes:title>How to Hit Your Number When Production Can’t Keep Up (Ask Jeb)</itunes:title>
                <title>How to Hit Your Number When Production Can’t Keep Up (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a problem that&amp;#8217;ll make your head spin: What do you do when you can sell way more than your company can produce?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the question posed by Dylan Noah from Toronto. Dylan sells craft cider to bars and restaurants across his territory. He&amp;#8217;s the only salesperson for a small producer, working with limited tools (no proper CRM), and here&amp;#8217;s the kicker: he could sell a million dollars&amp;#8217; worth of product, but production isn&amp;#8217;t enough to meet that demand.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re shaking your head thinking this is a champagne problem, you&amp;#8217;re half right. But for Dylan, trying to hit his income goals through commissions, it&amp;#8217;s a real constraint that&amp;#8217;s costing him money every single day.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-crm-obsession-is-a-distraction&#34;&gt;The CRM Obsession Is a Distraction&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s tackle the first issue head-on. Dylan is worried he doesn&amp;#8217;t have the right CRM tools to manage his accounts and hit his numbers.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the brutal truth: at one point in time, salespeople sold a lot of cider, beer, wine, liquor, and all kinds of other stuff without any CRM at all. They used index cards in a box. They had lists on paper. And they crushed it.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re a small business with one salesperson working with 3,000 to 7,000 potential accounts in your territory. The last thing you should worry about right now is a $40,000 CRM system.&lt;/p&gt;
&lt;p&gt;Could you use automation for email sequences and promotions? Absolutely. Should you eventually invest in something like HubSpot or Pipedrive? Yes. But right now, what you need is a simple system to identify your best accounts and focus your time there.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re not going to hit $1 million across 3,000 accounts. You&amp;#8217;re going to hit it across 500 accounts that are the biggest restaurants and bars, where they like you, their customers like cider, and where you can create events and experiences that spike sales.&lt;/p&gt;
&lt;p&gt;Use a spreadsheet. Use index cards. Use whatever basic tool you&amp;#8217;ve got right now. &lt;a href=&#34;https://www.youtube.com/watch?v=IE4pBFDM-wY&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Create a 30-60-90 day system&lt;/a&gt; where you know who you&amp;#8217;re calling on in the next 30 days, the next 60 days, and the next 90 days. Build a list of your top 250 accounts that buy the most from you. That&amp;#8217;s where you live.&lt;/p&gt;
&lt;p&gt;Stop obsessing over tools you don&amp;#8217;t have and start maximizing the opportunity in front of you.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-scarcity-is-your-secret-weapon&#34;&gt;Scarcity Is Your Secret Weapon&lt;/h2&gt;
&lt;p&gt;This brings us to the real issue: production capacity. Dylan can sell it, but his company can&amp;#8217;t make enough of it.&lt;/p&gt;
&lt;p&gt;The bourbon distillers in America are dealing with this exact problem right now. They ramped up production years ago based on projected demand, and now they&amp;#8217;re sitting on excess inventory that&amp;#8217;s aging out. It&amp;#8217;s a delicate balance, and if you make too much, it goes bad and you lose everything.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what most salespeople don&amp;#8217;t understand about scarcity: it&amp;#8217;s actually a competitive advantage if you manage it right.&lt;/p&gt;
&lt;p&gt;When you have limited product, you&amp;#8217;re always going to be in an ebb and flow situation. Sometimes you&amp;#8217;ll have an abundance of one product type. Sometimes you&amp;#8217;ll have high-demand products in short supply. The key is building a system that lets you move fast when opportunity strikes.&lt;/p&gt;
&lt;p&gt;This is where building buying profiles for every single customer becomes essential. You need to know which accounts buy which types of products, what their purchase patterns look like, and what their potential is (high, medium, or low).&lt;/p&gt;
&lt;p&gt;Think about it like your&amp;#160;&lt;a href=&#34;https://salesgravy.com/3-account-expansion-habits-of-top-performing-account-managers/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;account coverage pyramid&lt;/a&gt;. When you have product available, you start at the top with your highest value accounts and work your way down. You&amp;#8217;re not treating all 150 accounts the same. You&amp;#8217;re prioritizing based on potential.&lt;/p&gt;
&lt;p&gt;When you have an abundance of one product type, you go directly to the customers who buy that product and say, &amp;#8220;Hey, I&amp;#8217;ve got product right now. Do you want to buy?&amp;#8221; You can run specials. You can offer incentives (within legal limits). You move it fast.&lt;/p&gt;
&lt;p&gt;When your high-demand products come in, you call your best accounts first and say, &amp;#8220;I&amp;#8217;ve got ten cases of this. I&amp;#8217;m calling you first. How many do you want?&amp;#8221; Then you go down your list. Most of the time, you&amp;#8217;ll sell out before you even leave your office.&lt;/p&gt;
&lt;p&gt;But if you&amp;#8217;ve got 150 accounts and you&amp;#8217;re treating them all the same, it gets overwhelming fast. Segment them. Prioritize them. Work them strategically.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-making-your-number-when-you-can-t-control-supply&#34;&gt;Making Your Number When You Can&amp;#8217;t Control Supply&lt;/h2&gt;
&lt;p&gt;The income issue is where this gets really interesting. Dylan wants to double his sales and earn more commissions, but he can&amp;#8217;t because the company keeps running out of product.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s my take: if you&amp;#8217;re supposed to sell $1.5 million but your company only produces $750,000 worth of product that you could sell, they should pay you for the $1.5 million. Production was the reason you couldn&amp;#8217;t make your number, not your sales ability.&lt;/p&gt;
&lt;p&gt;Now, I know there are people in operations reading this who are going to say I&amp;#8217;m full of it. But from a sales standpoint, if you&amp;#8217;ve sold out of everything available, you&amp;#8217;ve done your job. The constraint isn&amp;#8217;t you, it&amp;#8217;s production capacity.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s a hard conversation to have with ownership, I get it. But here&amp;#8217;s how you make that case: sell out of the other stuff that people don&amp;#8217;t want as much. Figure out how to move all of it. Put yourself in a position where you own the moral high ground when it comes to sales performance.&lt;/p&gt;
&lt;p&gt;If you do that and they still can&amp;#8217;t or won&amp;#8217;t pay you for what you could have sold, then you&amp;#8217;ve got a decision to make. But at least you&amp;#8217;ll have learned how to sell in a resource-constrained environment, how to build relationships, how to &lt;a href=&#34;https://salesgravy.com/in-field-sales-driving-is-not-an-accomplishment-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;manage your territory,&lt;/a&gt; and how to work a manual system. Those are skills that transfer to any sales role, especially ones that give you all the bells and whistles and unlimited product to sell.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-old-school-discipline&#34;&gt;The Power of Old School Discipline&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s go back to 1985 for a minute. In 1985, you would have had a Rolodex with tabs for H (high potential), M (medium potential), and L (low potential) accounts. When product came in, you&amp;#8217;d open to H, pull out the cards, and start dialing.&lt;/p&gt;
&lt;p&gt;&amp;#8220;I&amp;#8217;ve got ten cases of your favorite cider. I&amp;#8217;m calling you first. How many do you want?&amp;#8221;&lt;/p&gt;
&lt;p&gt;If they don&amp;#8217;t want any, click. Next card.&lt;/p&gt;
&lt;p&gt;By the time you hit the tenth account, you&amp;#8217;re usually sold out.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the power of &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;segmentation combined with discipline.&lt;/a&gt; Systems beat moods. Sequence beats sporadic effort. Process creates momentum.&lt;/p&gt;
&lt;p&gt;You don&amp;#8217;t need fancy technology to do this. You need clear priorities, good segmentation, and the discipline to work your system consistently.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re in Dylan&amp;#8217;s situation with limited tools and limited product, here&amp;#8217;s your game plan:&lt;/p&gt;
&lt;p&gt;Stop worrying about what you don&amp;#8217;t have and focus on maximizing what you do have. Build a simple segmentation system using whatever tools are available. Create detailed buying profiles for all your accounts so you know exactly who to call when specific products become available. Work your account coverage pyramid from top to bottom, always prioritizing your highest value customers. Sell out of everything, even the less popular products, so you have leverage when talking to ownership about compensation.&lt;/p&gt;
&lt;p&gt;The reality is that most sales challenges aren&amp;#8217;t about having the perfect tools or unlimited resources. They&amp;#8217;re about having the discipline to work a proven system consistently, even when conditions aren&amp;#8217;t ideal.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you win in sales. That&amp;#8217;s how you hit your numbers. And that&amp;#8217;s how you build a foundation of skills that will serve you for your entire career, whether you stay in a resource-constrained environment or move to a role where the sky&amp;#8217;s the limit.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Ready to master the fundamentals of prospecting and account management? Check out Jeb Blount&amp;#8217;s latest book with Brynne Tillman&lt;em&gt;, &lt;a href=&#34;https://jebblount.com/product/the-linkedin-edge/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/em&gt;, and learn how to build systematic, relationship-driven sales processes that work in any environment.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a problem that’ll make your head spin: What do you do when you can sell way more than your company can produce?</p>
<p>That’s the question posed by Dylan Noah from Toronto. Dylan sells craft cider to bars and restaurants across his territory. He’s the only salesperson for a small producer, working with limited tools (no proper CRM), and here’s the kicker: he could sell a million dollars’ worth of product, but production isn’t enough to meet that demand.</p>
<p>If you’re shaking your head thinking this is a champagne problem, you’re half right. But for Dylan, trying to hit his income goals through commissions, it’s a real constraint that’s costing him money every single day.</p>
<h2 id="h-the-crm-obsession-is-a-distraction">The CRM Obsession Is a Distraction</h2>
<p>Let’s tackle the first issue head-on. Dylan is worried he doesn’t have the right CRM tools to manage his accounts and hit his numbers.</p>
<p>Here’s the brutal truth: at one point in time, salespeople sold a lot of cider, beer, wine, liquor, and all kinds of other stuff without any CRM at all. They used index cards in a box. They had lists on paper. And they crushed it.</p>
<p>You’re a small business with one salesperson working with 3,000 to 7,000 potential accounts in your territory. The last thing you should worry about right now is a $40,000 CRM system.</p>
<p>Could you use automation for email sequences and promotions? Absolutely. Should you eventually invest in something like HubSpot or Pipedrive? Yes. But right now, what you need is a simple system to identify your best accounts and focus your time there.</p>
<p>You’re not going to hit $1 million across 3,000 accounts. You’re going to hit it across 500 accounts that are the biggest restaurants and bars, where they like you, their customers like cider, and where you can create events and experiences that spike sales.</p>
<p>Use a spreadsheet. Use index cards. Use whatever basic tool you’ve got right now. <a href="https://www.youtube.com/watch?v=IE4pBFDM-wY" rel="nofollow">Create a 30-60-90 day system</a> where you know who you’re calling on in the next 30 days, the next 60 days, and the next 90 days. Build a list of your top 250 accounts that buy the most from you. That’s where you live.</p>
<p>Stop obsessing over tools you don’t have and start maximizing the opportunity in front of you.</p>
<h2 id="h-scarcity-is-your-secret-weapon">Scarcity Is Your Secret Weapon</h2>
<p>This brings us to the real issue: production capacity. Dylan can sell it, but his company can’t make enough of it.</p>
<p>The bourbon distillers in America are dealing with this exact problem right now. They ramped up production years ago based on projected demand, and now they’re sitting on excess inventory that’s aging out. It’s a delicate balance, and if you make too much, it goes bad and you lose everything.</p>
<p>Here’s what most salespeople don’t understand about scarcity: it’s actually a competitive advantage if you manage it right.</p>
<p>When you have limited product, you’re always going to be in an ebb and flow situation. Sometimes you’ll have an abundance of one product type. Sometimes you’ll have high-demand products in short supply. The key is building a system that lets you move fast when opportunity strikes.</p>
<p>This is where building buying profiles for every single customer becomes essential. You need to know which accounts buy which types of products, what their purchase patterns look like, and what their potential is (high, medium, or low).</p>
<p>Think about it like your <a href="https://salesgravy.com/3-account-expansion-habits-of-top-performing-account-managers/" rel="nofollow">account coverage pyramid</a>. When you have product available, you start at the top with your highest value accounts and work your way down. You’re not treating all 150 accounts the same. You’re prioritizing based on potential.</p>
<p>When you have an abundance of one product type, you go directly to the customers who buy that product and say, “Hey, I’ve got product right now. Do you want to buy?” You can run specials. You can offer incentives (within legal limits). You move it fast.</p>
<p>When your high-demand products come in, you call your best accounts first and say, “I’ve got ten cases of this. I’m calling you first. How many do you want?” Then you go down your list. Most of the time, you’ll sell out before you even leave your office.</p>
<p>But if you’ve got 150 accounts and you’re treating them all the same, it gets overwhelming fast. Segment them. Prioritize them. Work them strategically.</p>
<h2 id="h-making-your-number-when-you-can-t-control-supply">Making Your Number When You Can’t Control Supply</h2>
<p>The income issue is where this gets really interesting. Dylan wants to double his sales and earn more commissions, but he can’t because the company keeps running out of product.</p>
<p>Here’s my take: if you’re supposed to sell $1.5 million but your company only produces $750,000 worth of product that you could sell, they should pay you for the $1.5 million. Production was the reason you couldn’t make your number, not your sales ability.</p>
<p>Now, I know there are people in operations reading this who are going to say I’m full of it. But from a sales standpoint, if you’ve sold out of everything available, you’ve done your job. The constraint isn’t you, it’s production capacity.</p>
<p>That’s a hard conversation to have with ownership, I get it. But here’s how you make that case: sell out of the other stuff that people don’t want as much. Figure out how to move all of it. Put yourself in a position where you own the moral high ground when it comes to sales performance.</p>
<p>If you do that and they still can’t or won’t pay you for what you could have sold, then you’ve got a decision to make. But at least you’ll have learned how to sell in a resource-constrained environment, how to build relationships, how to <a href="https://salesgravy.com/in-field-sales-driving-is-not-an-accomplishment-money-monday/" rel="nofollow">manage your territory,</a> and how to work a manual system. Those are skills that transfer to any sales role, especially ones that give you all the bells and whistles and unlimited product to sell.</p>
<h2 id="h-the-power-of-old-school-discipline">The Power of Old School Discipline</h2>
<p>Let’s go back to 1985 for a minute. In 1985, you would have had a Rolodex with tabs for H (high potential), M (medium potential), and L (low potential) accounts. When product came in, you’d open to H, pull out the cards, and start dialing.</p>
<p>“I’ve got ten cases of your favorite cider. I’m calling you first. How many do you want?”</p>
<p>If they don’t want any, click. Next card.</p>
<p>By the time you hit the tenth account, you’re usually sold out.</p>
<p>That’s the power of <a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">segmentation combined with discipline.</a> Systems beat moods. Sequence beats sporadic effort. Process creates momentum.</p>
<p>You don’t need fancy technology to do this. You need clear priorities, good segmentation, and the discipline to work your system consistently.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>If you’re in Dylan’s situation with limited tools and limited product, here’s your game plan:</p>
<p>Stop worrying about what you don’t have and focus on maximizing what you do have. Build a simple segmentation system using whatever tools are available. Create detailed buying profiles for all your accounts so you know exactly who to call when specific products become available. Work your account coverage pyramid from top to bottom, always prioritizing your highest value customers. Sell out of everything, even the less popular products, so you have leverage when talking to ownership about compensation.</p>
<p>The reality is that most sales challenges aren’t about having the perfect tools or unlimited resources. They’re about having the discipline to work a proven system consistently, even when conditions aren’t ideal.</p>
<p>That’s how you win in sales. That’s how you hit your numbers. And that’s how you build a foundation of skills that will serve you for your entire career, whether you stay in a resource-constrained environment or move to a role where the sky’s the limit.</p>
<div></div>
<hr/>
<div></div>
<p>Ready to master the fundamentals of prospecting and account management? Check out Jeb Blount’s latest book with Brynne Tillman<em>, <a href="https://jebblount.com/product/the-linkedin-edge/" rel="nofollow">The LinkedIn Edge</a></em>, and learn how to build systematic, relationship-driven sales processes that work in any environment.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a problem that’ll make your head spin: What do you do when you can sell way more than your company can produce?&lt;/p&gt;
&lt;p&gt;That’s the question posed by Dylan Noah from Toronto. Dylan sells craft cider to bars and restaurants across his territory. He’s the only salesperson for a small producer, working with limited tools (no proper CRM), and here’s the kicker: he could sell a million dollars’ worth of product, but production isn’t enough to meet that demand.&lt;/p&gt;
&lt;p&gt;If you’re shaking your head thinking this is a champagne problem, you’re half right. But for Dylan, trying to hit his income goals through commissions, it’s a real constraint that’s costing him money every single day.&lt;/p&gt;
&lt;h2 id=&#34;h-the-crm-obsession-is-a-distraction&#34;&gt;The CRM Obsession Is a Distraction&lt;/h2&gt;
&lt;p&gt;Let’s tackle the first issue head-on. Dylan is worried he doesn’t have the right CRM tools to manage his accounts and hit his numbers.&lt;/p&gt;
&lt;p&gt;Here’s the brutal truth: at one point in time, salespeople sold a lot of cider, beer, wine, liquor, and all kinds of other stuff without any CRM at all. They used index cards in a box. They had lists on paper. And they crushed it.&lt;/p&gt;
&lt;p&gt;You’re a small business with one salesperson working with 3,000 to 7,000 potential accounts in your territory. The last thing you should worry about right now is a $40,000 CRM system.&lt;/p&gt;
&lt;p&gt;Could you use automation for email sequences and promotions? Absolutely. Should you eventually invest in something like HubSpot or Pipedrive? Yes. But right now, what you need is a simple system to identify your best accounts and focus your time there.&lt;/p&gt;
&lt;p&gt;You’re not going to hit $1 million across 3,000 accounts. You’re going to hit it across 500 accounts that are the biggest restaurants and bars, where they like you, their customers like cider, and where you can create events and experiences that spike sales.&lt;/p&gt;
&lt;p&gt;Use a spreadsheet. Use index cards. Use whatever basic tool you’ve got right now. &lt;a href=&#34;https://www.youtube.com/watch?v=IE4pBFDM-wY&#34; rel=&#34;nofollow&#34;&gt;Create a 30-60-90 day system&lt;/a&gt; where you know who you’re calling on in the next 30 days, the next 60 days, and the next 90 days. Build a list of your top 250 accounts that buy the most from you. That’s where you live.&lt;/p&gt;
&lt;p&gt;Stop obsessing over tools you don’t have and start maximizing the opportunity in front of you.&lt;/p&gt;
&lt;h2 id=&#34;h-scarcity-is-your-secret-weapon&#34;&gt;Scarcity Is Your Secret Weapon&lt;/h2&gt;
&lt;p&gt;This brings us to the real issue: production capacity. Dylan can sell it, but his company can’t make enough of it.&lt;/p&gt;
&lt;p&gt;The bourbon distillers in America are dealing with this exact problem right now. They ramped up production years ago based on projected demand, and now they’re sitting on excess inventory that’s aging out. It’s a delicate balance, and if you make too much, it goes bad and you lose everything.&lt;/p&gt;
&lt;p&gt;Here’s what most salespeople don’t understand about scarcity: it’s actually a competitive advantage if you manage it right.&lt;/p&gt;
&lt;p&gt;When you have limited product, you’re always going to be in an ebb and flow situation. Sometimes you’ll have an abundance of one product type. Sometimes you’ll have high-demand products in short supply. The key is building a system that lets you move fast when opportunity strikes.&lt;/p&gt;
&lt;p&gt;This is where building buying profiles for every single customer becomes essential. You need to know which accounts buy which types of products, what their purchase patterns look like, and what their potential is (high, medium, or low).&lt;/p&gt;
&lt;p&gt;Think about it like your &lt;a href=&#34;https://salesgravy.com/3-account-expansion-habits-of-top-performing-account-managers/&#34; rel=&#34;nofollow&#34;&gt;account coverage pyramid&lt;/a&gt;. When you have product available, you start at the top with your highest value accounts and work your way down. You’re not treating all 150 accounts the same. You’re prioritizing based on potential.&lt;/p&gt;
&lt;p&gt;When you have an abundance of one product type, you go directly to the customers who buy that product and say, “Hey, I’ve got product right now. Do you want to buy?” You can run specials. You can offer incentives (within legal limits). You move it fast.&lt;/p&gt;
&lt;p&gt;When your high-demand products come in, you call your best accounts first and say, “I’ve got ten cases of this. I’m calling you first. How many do you want?” Then you go down your list. Most of the time, you’ll sell out before you even leave your office.&lt;/p&gt;
&lt;p&gt;But if you’ve got 150 accounts and you’re treating them all the same, it gets overwhelming fast. Segment them. Prioritize them. Work them strategically.&lt;/p&gt;
&lt;h2 id=&#34;h-making-your-number-when-you-can-t-control-supply&#34;&gt;Making Your Number When You Can’t Control Supply&lt;/h2&gt;
&lt;p&gt;The income issue is where this gets really interesting. Dylan wants to double his sales and earn more commissions, but he can’t because the company keeps running out of product.&lt;/p&gt;
&lt;p&gt;Here’s my take: if you’re supposed to sell $1.5 million but your company only produces $750,000 worth of product that you could sell, they should pay you for the $1.5 million. Production was the reason you couldn’t make your number, not your sales ability.&lt;/p&gt;
&lt;p&gt;Now, I know there are people in operations reading this who are going to say I’m full of it. But from a sales standpoint, if you’ve sold out of everything available, you’ve done your job. The constraint isn’t you, it’s production capacity.&lt;/p&gt;
&lt;p&gt;That’s a hard conversation to have with ownership, I get it. But here’s how you make that case: sell out of the other stuff that people don’t want as much. Figure out how to move all of it. Put yourself in a position where you own the moral high ground when it comes to sales performance.&lt;/p&gt;
&lt;p&gt;If you do that and they still can’t or won’t pay you for what you could have sold, then you’ve got a decision to make. But at least you’ll have learned how to sell in a resource-constrained environment, how to build relationships, how to &lt;a href=&#34;https://salesgravy.com/in-field-sales-driving-is-not-an-accomplishment-money-monday/&#34; rel=&#34;nofollow&#34;&gt;manage your territory,&lt;/a&gt; and how to work a manual system. Those are skills that transfer to any sales role, especially ones that give you all the bells and whistles and unlimited product to sell.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-old-school-discipline&#34;&gt;The Power of Old School Discipline&lt;/h2&gt;
&lt;p&gt;Let’s go back to 1985 for a minute. In 1985, you would have had a Rolodex with tabs for H (high potential), M (medium potential), and L (low potential) accounts. When product came in, you’d open to H, pull out the cards, and start dialing.&lt;/p&gt;
&lt;p&gt;“I’ve got ten cases of your favorite cider. I’m calling you first. How many do you want?”&lt;/p&gt;
&lt;p&gt;If they don’t want any, click. Next card.&lt;/p&gt;
&lt;p&gt;By the time you hit the tenth account, you’re usually sold out.&lt;/p&gt;
&lt;p&gt;That’s the power of &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;segmentation combined with discipline.&lt;/a&gt; Systems beat moods. Sequence beats sporadic effort. Process creates momentum.&lt;/p&gt;
&lt;p&gt;You don’t need fancy technology to do this. You need clear priorities, good segmentation, and the discipline to work your system consistently.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;If you’re in Dylan’s situation with limited tools and limited product, here’s your game plan:&lt;/p&gt;
&lt;p&gt;Stop worrying about what you don’t have and focus on maximizing what you do have. Build a simple segmentation system using whatever tools are available. Create detailed buying profiles for all your accounts so you know exactly who to call when specific products become available. Work your account coverage pyramid from top to bottom, always prioritizing your highest value customers. Sell out of everything, even the less popular products, so you have leverage when talking to ownership about compensation.&lt;/p&gt;
&lt;p&gt;The reality is that most sales challenges aren’t about having the perfect tools or unlimited resources. They’re about having the discipline to work a proven system consistently, even when conditions aren’t ideal.&lt;/p&gt;
&lt;p&gt;That’s how you win in sales. That’s how you hit your numbers. And that’s how you build a foundation of skills that will serve you for your entire career, whether you stay in a resource-constrained environment or move to a role where the sky’s the limit.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;Ready to master the fundamentals of prospecting and account management? Check out Jeb Blount’s latest book with Brynne Tillman&lt;em&gt;, &lt;a href=&#34;https://jebblount.com/product/the-linkedin-edge/&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/em&gt;, and learn how to build systematic, relationship-driven sales processes that work in any environment.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-hit-your-number-when-production-cant-keep-up-ask-jeb/</link>
                <pubDate>Tue, 23 Dec 2025 11:00:00 &#43;0000</pubDate>
                <itunes:duration>1056</itunes:duration>
                
                
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                <itunes:title>How to Move from Regret to Reflection: A Year-End Sales Debrief (Money Monday)</itunes:title>
                <title>How to Move from Regret to Reflection: A Year-End Sales Debrief (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;blockquote class=&#34;wp-block-quote is-layout-flow wp-block-quote-is-layout-flow&#34;&gt;
&lt;p&gt;While regret anchors you to past failures, &lt;strong&gt;reflection&lt;/strong&gt; acts as a catalyst for future sales growth. This article and Sales Gravy Money Monday Podcast episode explores how to break the &amp;#8220;if-only&amp;#8221; loop and provides a step-by-step year-end debrief to help you extract lessons from your wins and losses, ensuring you start the new year with clarity and a proven system for success.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Explore:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;How to get out of your regret loop&lt;/li&gt;
&lt;li&gt;The power of reflection&lt;/li&gt;
&lt;li&gt;How reflection creates awareness&lt;/li&gt;
&lt;li&gt;A system for achieving your sales goals&lt;/li&gt;
&lt;li&gt;7 Steps to year-end sales reflection&lt;/li&gt;
&lt;/ul&gt;
&lt;/blockquote&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-ways-to-look-back-at-your-sales-year&#34;&gt;Ways to Look Back at Your Sales Year&lt;/h2&gt;
&lt;p&gt;For me, the last two weeks of the year have always been the chance to pause, take a break from the grind of selling, and really think about what happened over the past year—the good, the bad, and the ugly.&lt;/p&gt;
&lt;p&gt;If you are anything like me and do the same, there are two ways to look back on your last twelve months. You can do so with regret or reflection.&lt;/p&gt;
&lt;p&gt;These two opposing lenses are vastly different in the way they affect your view of where you’ve been and where you are going.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-trouble-with-regret&#34;&gt;The Trouble With Regret&lt;/h2&gt;
&lt;p&gt;Let’s start by unpacking regret.&lt;/p&gt;
&lt;p&gt;Some of you are already feeling regret about goals you missed, deals you lost, opportunities that slipped through your fingers, or the people in your life you may have let down.&lt;/p&gt;
&lt;p&gt;Regret is that feeling you get when you look back on something you did (or didn’t do) and wish you could change it.&lt;/p&gt;
&lt;p&gt;In many ways, regret is similar to worry, except it’s focused on the past instead of the future. Worry is about what might happen; regret is about what already happened. That’s a big distinction.&lt;/p&gt;
&lt;p&gt;Although you can turn worry into action and change the future, you cannot rewrite the past. No amount of regret changes history. All it does is create a feedback loop in your mind where you keep reliving your mistakes, misses, and failures over and over again.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-sales-professionals-get-stuck-in-a-regret-loop&#34;&gt;Why Sales Professionals Get Stuck in a Regret Loop&lt;/h2&gt;
&lt;p&gt;I’ve observed so many people get stuck in this endless loop of regret. They keep lamenting, &amp;#8220;If only I had . . .&amp;#8221;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&amp;#8220;made that call.”&lt;/li&gt;
&lt;li&gt;“handled that prospect differently.”&lt;/li&gt;
&lt;li&gt;“taken that chance.”&lt;/li&gt;
&lt;li&gt;“been there or done that.”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Those “if onlys” can paralyze you. They sap your energy, crush your confidence, and keep you from moving forward.&lt;/p&gt;
&lt;p&gt;On one hand, regret can push you to change—you don’t want to feel that kind of pain again, so you work hard to avoid repeating the same mistakes.&lt;/p&gt;
&lt;p&gt;On the other hand, regret can become a &lt;a href=&#34;https://salesgravy.com/failure-is-not-a-tattoo-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;debilitating emotion&lt;/a&gt; that drags you into an exhausting and useless mental loop of “would’ve, could’ve, should’ve.”&lt;/p&gt;
&lt;p&gt;But no matter how many times you complete that loop, it doesn’t change the outcome. It becomes an emotional anchor that weighs you down as you start the new year.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-reflection&#34;&gt;The Power of Reflection&lt;/h2&gt;
&lt;p&gt;Reflection, on the other hand, is entirely different—and far more productive.&lt;/p&gt;
&lt;p&gt;When you reflect, you detach from your emotions with objectivity to look at your entire body of work from the past year.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;You’re asking the questions, “What went well? What didn’t go so well? What did I learn?”&lt;/li&gt;
&lt;li&gt;You consider the wins that made you proud and the moments you’d rather forget.&lt;/li&gt;
&lt;li&gt;You figure out why you won so you can repeat those winning behaviors.&lt;/li&gt;
&lt;li&gt;You extract value from the lessons of failure.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Reflection isn’t about punishing yourself for what went wrong. It’s about gaining clarity on why it went wrong—and what you can do about it next time.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-reflection-creates-awareness&#34;&gt;How Reflection Creates Awareness&lt;/h2&gt;
&lt;p&gt;Reflection also helps you find gratitude in unexpected places. Maybe there’s a hidden lesson in overcoming an obstacle, or perhaps you gained a new perspective because a challenging person came into your life.&lt;/p&gt;
&lt;p&gt;It’s important to realize that each decision you made over the past year shaped your present circumstances. But you are not defined by these circumstances, only by how you respond to them.&lt;/p&gt;
&lt;p&gt;Reflection creates awareness. Where there is awareness, there is the potential for change. Awareness is like the sun; anything it touches has a tendency to transform.&lt;/p&gt;
&lt;p&gt;The bottom line is that reflection is about learning, growing, and transforming. Regret is stagnation.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-reflection-matters-at-year-end&#34;&gt;Why Reflection Matters at Year-End&lt;/h2&gt;
&lt;p&gt;The reason I’m talking about the impact of reflection as we close out this year is because, for most of us, the slate really does feel clean come January 1st. In the sales world, we get a brand-new quota and brand-new targets. There’s an air of possibility as we think:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;“This year is going to be different.&lt;/li&gt;
&lt;li&gt;“This year, I’m going to crush my numbers.”&lt;/li&gt;
&lt;li&gt;“Hit my income targets.”&lt;/li&gt;
&lt;li&gt;“Make it to President’s club.”&lt;/li&gt;
&lt;li&gt;“Get a promotion.”&lt;/li&gt;
&lt;li&gt;“Finally, close that dream account I’ve been chasing.”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;But if you don’t take a moment to reflect on what worked and what didn’t, you’re likely to find yourself repeating the same missteps. Reflection is like an internal debrief—a chance to say, “Here’s what happened, here’s why, and here’s how I’m going to fix it.”&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-clarity-arises-from-reflection&#34;&gt;Why Clarity Arises From Reflection&lt;/h2&gt;
&lt;p&gt;Let me give you a personal example. A the beginning of last year, I set a goal for my &lt;a href=&#34;https://salesgravy.com&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales training&lt;/a&gt; company, Sales Gravy. This was a big, bold, visionary goal that would transform our organization and ultimately double our sales.&lt;/p&gt;
&lt;p&gt;I proudly and confidently told my team that it was going to happen. And then, in an embarrassing crash and burn, I failed miserably.&lt;/p&gt;
&lt;p&gt;Certainly, I could have stewed in regret, beating myself up and allowing my self-talk to run wild about how I fell short. But that would have been a waste of time and energy.&lt;/p&gt;
&lt;p&gt;Instead, I chose reflection. I asked myself, “What happened and why didn’t I achieve this goal?” As I mulled over those questions, the answers came more clearly than I expected.&lt;/p&gt;
&lt;p&gt;One of the biggest insights I gained was that I&amp;#8217;d set this big goal, but didn’t establish a system or plan to make it happen. You see, a goal without a system is basically just a wish—as they say, “hope is not a strategy.”&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-build-a-system-that-supports-your-goals&#34;&gt;Build a System that Supports Your Goals&lt;/h2&gt;
&lt;p&gt;If, for example, you set a &lt;a href=&#34;https://salesgravy.com/why-you-need-to-become-obsessed-with-process-goals-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;goal&lt;/a&gt; to prospect a hundred potential customers per week, but you haven’t built a disciplined daily routine, built targeted lists, set aside specific times for calls, and created accountability checkpoints, it’s not going to stick. Life will get in the way. Sooner or later, your big, bold goal gets overshadowed by a million other tasks. Without a system for achieving the goal, you quickly succumb to discipline fatigue.&lt;/p&gt;
&lt;p&gt;This is exactly why reflection can be your best friend at year&amp;#8217;s end. It allows you to own your failures without letting them define you, and it helps you leverage your successes by pinpointing what you did right.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Regret says:&lt;/strong&gt; “You messed up. You’ll never fix this. It’s too late.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Reflection says:&lt;/strong&gt; “You messed up. Now let’s find out why, learn from it, and do better next time.”&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-conduct-a-year-end-sales-reflection&#34;&gt;&lt;strong&gt;How to Conduct a Year-End Sales Reflection&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;To turn past performance into future growth, follow this 7-step systematic reflection process:&lt;/p&gt;
&lt;ol start=&#34;1&#34; class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Seek &lt;a href=&#34;https://salesgravy.com/shut-up-and-sell-more-the-power-of-silence/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Silence&lt;/a&gt;:&lt;/strong&gt; Carve out 30 minutes in a quiet environment without digital distractions to ensure deep focus.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Audit the Timeline:&lt;/strong&gt; Mentally journey through the year, month-by-month, starting from January, to recall specific goals and market conditions.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Celebrate Wins:&lt;/strong&gt; Identify specific deals and relationships that succeeded. Recognize the personal milestones that boosted your confidence.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Isolate Winning Behaviors:&lt;/strong&gt; Determine the exact habits and mindsets that led to your successes so you can turn them into repeatable systems.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Analyze Failures Objectively:&lt;/strong&gt; Pinpoint the goals that stayed out of reach. Ask &amp;#8220;Why?&amp;#8221; to uncover the root cause of the miss without self-judgment.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Build Systems, Not Just Goals:&lt;/strong&gt; Replace &amp;#8220;hope-based&amp;#8221; strategies with disciplined routines, targeted lists, and accountability checkpoints.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Practice Gratitude:&lt;/strong&gt; Identify the &amp;#8220;silver linings&amp;#8221; and lessons learned from challenges to maintain an optimistic outlook for the new sales season.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Here’s the big takeaway: &lt;em&gt;Regret is the enemy of progress; Reflection is the catalyst for growth.&lt;/em&gt;&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Get your New Year off to a winning start with Jeb Blount&amp;#8217;s popular on-demand course: &lt;em&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/effective-goal-planing&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The Essentials of Setting Winning Goals&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;

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                <description><![CDATA[<blockquote>While regret anchors you to past failures, <strong>reflection</strong> acts as a catalyst for future sales growth. This article and Sales Gravy Money Monday Podcast episode explores how to break the “if-only” loop and provides a step-by-step year-end debrief to help you extract lessons from your wins and losses, ensuring you start the new year with clarity and a proven system for success.</blockquote><blockquote><strong>Explore:</strong></blockquote><ul><li>How to get out of your regret loop</li><li>The power of reflection</li><li>How reflection creates awareness</li><li>A system for achieving your sales goals</li><li>7 Steps to year-end sales reflection</li></ul><h2>Ways to Look Back at Your Sales Year</h2><p>For me, the last two weeks of the year have always been the chance to pause, take a break from the grind of selling, and really think about what happened over the past year—the good, the bad, and the ugly.</p><p>If you are anything like me and do the same, there are two ways to look back on your last twelve months. You can do so with regret or reflection.</p><p>These two opposing lenses are vastly different in the way they affect your view of where you’ve been and where you are going.</p><h2>The Trouble With Regret</h2><p>Let’s start by unpacking regret.</p><p>Some of you are already feeling regret about goals you missed, deals you lost, opportunities that slipped through your fingers, or the people in your life you may have let down.</p><p>Regret is that feeling you get when you look back on something you did (or didn’t do) and wish you could change it.</p><p>In many ways, regret is similar to worry, except it’s focused on the past instead of the future. Worry is about what might happen; regret is about what already happened. That’s a big distinction.</p><p>Although you can turn worry into action and change the future, you cannot rewrite the past. No amount of regret changes history. All it does is create a feedback loop in your mind where you keep reliving your mistakes, misses, and failures over and over again.</p><h2>Why Sales Professionals Get Stuck in a Regret Loop</h2><p>I’ve observed so many people get stuck in this endless loop of regret. They keep lamenting, “If only I had . . .”</p><ul><li>“made that call.”</li><li>“handled that prospect differently.”</li><li>“taken that chance.”</li><li>“been there or done that.”</li></ul><p>Those “if onlys” can paralyze you. They sap your energy, crush your confidence, and keep you from moving forward.</p><p>On one hand, regret can push you to change—you don’t want to feel that kind of pain again, so you work hard to avoid repeating the same mistakes.</p><p>On the other hand, regret can become a <a href="https://salesgravy.com/failure-is-not-a-tattoo-money-monday/" rel="nofollow">debilitating emotion</a> that drags you into an exhausting and useless mental loop of “would’ve, could’ve, should’ve.”</p><p>But no matter how many times you complete that loop, it doesn’t change the outcome. It becomes an emotional anchor that weighs you down as you start the new year.</p><h2>The Power of Reflection</h2><p>Reflection, on the other hand, is entirely different—and far more productive.</p><p>When you reflect, you detach from your emotions with objectivity to look at your entire body of work from the past year.</p><ul><li>You’re asking the questions, “What went well? What didn’t go so well? What did I learn?”</li><li>You consider the wins that made you proud and the moments you’d rather forget.</li><li>You figure out why you won so you can repeat those winning behaviors.</li><li>You extract value from the lessons of failure.</li></ul><p>Reflection isn’t about punishing yourself for what went wrong. It’s about gaining clarity on why it went wrong—and what you can do about it next time.</p><h2>How Reflection Creates Awareness</h2><p>Reflection also helps you find gratitude in unexpected places. Maybe there’s a hidden lesson in overcoming an obstacle, or perhaps you gained a new perspective because a challenging person came into your life.</p><p>It’s important to realize that each decision you made over the past year shaped your present circumstances. But you are not defined by these circumstances, only by how you respond to them.</p><p>Reflection creates awareness. Where there is awareness, there is the potential for change. Awareness is like the sun; anything it touches has a tendency to transform.</p><p>The bottom line is that reflection is about learning, growing, and transforming. Regret is stagnation.</p><h2>Why Reflection Matters at Year-End</h2><p>The reason I’m talking about the impact of reflection as we close out this year is because, for most of us, the slate really does feel clean come January 1st. In the sales world, we get a brand-new quota and brand-new targets. There’s an air of possibility as we think:</p><ul><li>“This year is going to be different.</li><li>“This year, I’m going to crush my numbers.”</li><li>“Hit my income targets.”</li><li>“Make it to President’s club.”</li><li>“Get a promotion.”</li><li>“Finally, close that dream account I’ve been chasing.”</li></ul><p>But if you don’t take a moment to reflect on what worked and what didn’t, you’re likely to find yourself repeating the same missteps. Reflection is like an internal debrief—a chance to say, “Here’s what happened, here’s why, and here’s how I’m going to fix it.”</p><h2>Why Clarity Arises From Reflection</h2><p>Let me give you a personal example. A the beginning of last year, I set a goal for my <a href="https://salesgravy.com" rel="nofollow">sales training</a> company, Sales Gravy. This was a big, bold, visionary goal that would transform our organization and ultimately double our sales.</p><p>I proudly and confidently told my team that it was going to happen. And then, in an embarrassing crash and burn, I failed miserably.</p><p>Certainly, I could have stewed in regret, beating myself up and allowing my self-talk to run wild about how I fell short. But that would have been a waste of time and energy.</p><p>Instead, I chose reflection. I asked myself, “What happened and why didn’t I achieve this goal?” As I mulled over those questions, the answers came more clearly than I expected.</p><p>One of the biggest insights I gained was that I’d set this big goal, but didn’t establish a system or plan to make it happen. You see, a goal without a system is basically just a wish—as they say, “hope is not a strategy.”</p><h2>Build a System that Supports Your Goals</h2><p>If, for example, you set a <a href="https://salesgravy.com/why-you-need-to-become-obsessed-with-process-goals-money-monday/" rel="nofollow">goal</a> to prospect a hundred potential customers per week, but you haven’t built a disciplined daily routine, built targeted lists, set aside specific times for calls, and created accountability checkpoints, it’s not going to stick. Life will get in the way. Sooner or later, your big, bold goal gets overshadowed by a million other tasks. Without a system for achieving the goal, you quickly succumb to discipline fatigue.</p><p>This is exactly why reflection can be your best friend at year’s end. It allows you to own your failures without letting them define you, and it helps you leverage your successes by pinpointing what you did right.</p><p><strong>Regret says:</strong> “You messed up. You’ll never fix this. It’s too late.”</p><p><strong>Reflection says:</strong> “You messed up. Now let’s find out why, learn from it, and do better next time.”</p><h2><strong>How to Conduct a Year-End Sales Reflection</strong></h2><p>To turn past performance into future growth, follow this 7-step systematic reflection process:</p><ol><li><strong>Seek </strong><a href="https://salesgravy.com/shut-up-and-sell-more-the-power-of-silence/" rel="nofollow"><strong>Silence</strong></a><strong>:</strong> Carve out 30 minutes in a quiet environment without digital distractions to ensure deep focus.</li><li><strong>Audit the Timeline:</strong> Mentally journey through the year, month-by-month, starting from January, to recall specific goals and market conditions.</li><li><strong>Celebrate Wins:</strong> Identify specific deals and relationships that succeeded. Recognize the personal milestones that boosted your confidence.</li><li><strong>Isolate Winning Behaviors:</strong> Determine the exact habits and mindsets that led to your successes so you can turn them into repeatable systems.</li><li><strong>Analyze Failures Objectively:</strong> Pinpoint the goals that stayed out of reach. Ask “Why?” to uncover the root cause of the miss without self-judgment.</li><li><strong>Build Systems, Not Just Goals:</strong> Replace “hope-based” strategies with disciplined routines, targeted lists, and accountability checkpoints.</li><li><strong>Practice Gratitude:</strong> Identify the “silver linings” and lessons learned from challenges to maintain an optimistic outlook for the new sales season.</li></ol><p>Here’s the big takeaway: <em>Regret is the enemy of progress; Reflection is the catalyst for growth.</em></p><p>Get your New Year off to a winning start with Jeb Blount’s popular on-demand course: <a href="https://www.salesgravy.university/courses/effective-goal-planing" rel="nofollow"><em>The Essentials of Setting Winning Goals</em></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;blockquote&gt;While regret anchors you to past failures, &lt;strong&gt;reflection&lt;/strong&gt; acts as a catalyst for future sales growth. This article and Sales Gravy Money Monday Podcast episode explores how to break the “if-only” loop and provides a step-by-step year-end debrief to help you extract lessons from your wins and losses, ensuring you start the new year with clarity and a proven system for success.&lt;/blockquote&gt;&lt;blockquote&gt;&lt;strong&gt;Explore:&lt;/strong&gt;&lt;/blockquote&gt;&lt;ul&gt;&lt;li&gt;How to get out of your regret loop&lt;/li&gt;&lt;li&gt;The power of reflection&lt;/li&gt;&lt;li&gt;How reflection creates awareness&lt;/li&gt;&lt;li&gt;A system for achieving your sales goals&lt;/li&gt;&lt;li&gt;7 Steps to year-end sales reflection&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;Ways to Look Back at Your Sales Year&lt;/h2&gt;&lt;p&gt;For me, the last two weeks of the year have always been the chance to pause, take a break from the grind of selling, and really think about what happened over the past year—the good, the bad, and the ugly.&lt;/p&gt;&lt;p&gt;If you are anything like me and do the same, there are two ways to look back on your last twelve months. You can do so with regret or reflection.&lt;/p&gt;&lt;p&gt;These two opposing lenses are vastly different in the way they affect your view of where you’ve been and where you are going.&lt;/p&gt;&lt;h2&gt;The Trouble With Regret&lt;/h2&gt;&lt;p&gt;Let’s start by unpacking regret.&lt;/p&gt;&lt;p&gt;Some of you are already feeling regret about goals you missed, deals you lost, opportunities that slipped through your fingers, or the people in your life you may have let down.&lt;/p&gt;&lt;p&gt;Regret is that feeling you get when you look back on something you did (or didn’t do) and wish you could change it.&lt;/p&gt;&lt;p&gt;In many ways, regret is similar to worry, except it’s focused on the past instead of the future. Worry is about what might happen; regret is about what already happened. That’s a big distinction.&lt;/p&gt;&lt;p&gt;Although you can turn worry into action and change the future, you cannot rewrite the past. No amount of regret changes history. All it does is create a feedback loop in your mind where you keep reliving your mistakes, misses, and failures over and over again.&lt;/p&gt;&lt;h2&gt;Why Sales Professionals Get Stuck in a Regret Loop&lt;/h2&gt;&lt;p&gt;I’ve observed so many people get stuck in this endless loop of regret. They keep lamenting, “If only I had . . .”&lt;/p&gt;&lt;ul&gt;&lt;li&gt;“made that call.”&lt;/li&gt;&lt;li&gt;“handled that prospect differently.”&lt;/li&gt;&lt;li&gt;“taken that chance.”&lt;/li&gt;&lt;li&gt;“been there or done that.”&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Those “if onlys” can paralyze you. They sap your energy, crush your confidence, and keep you from moving forward.&lt;/p&gt;&lt;p&gt;On one hand, regret can push you to change—you don’t want to feel that kind of pain again, so you work hard to avoid repeating the same mistakes.&lt;/p&gt;&lt;p&gt;On the other hand, regret can become a &lt;a href=&#34;https://salesgravy.com/failure-is-not-a-tattoo-money-monday/&#34; rel=&#34;nofollow&#34;&gt;debilitating emotion&lt;/a&gt; that drags you into an exhausting and useless mental loop of “would’ve, could’ve, should’ve.”&lt;/p&gt;&lt;p&gt;But no matter how many times you complete that loop, it doesn’t change the outcome. It becomes an emotional anchor that weighs you down as you start the new year.&lt;/p&gt;&lt;h2&gt;The Power of Reflection&lt;/h2&gt;&lt;p&gt;Reflection, on the other hand, is entirely different—and far more productive.&lt;/p&gt;&lt;p&gt;When you reflect, you detach from your emotions with objectivity to look at your entire body of work from the past year.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;You’re asking the questions, “What went well? What didn’t go so well? What did I learn?”&lt;/li&gt;&lt;li&gt;You consider the wins that made you proud and the moments you’d rather forget.&lt;/li&gt;&lt;li&gt;You figure out why you won so you can repeat those winning behaviors.&lt;/li&gt;&lt;li&gt;You extract value from the lessons of failure.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Reflection isn’t about punishing yourself for what went wrong. It’s about gaining clarity on why it went wrong—and what you can do about it next time.&lt;/p&gt;&lt;h2&gt;How Reflection Creates Awareness&lt;/h2&gt;&lt;p&gt;Reflection also helps you find gratitude in unexpected places. Maybe there’s a hidden lesson in overcoming an obstacle, or perhaps you gained a new perspective because a challenging person came into your life.&lt;/p&gt;&lt;p&gt;It’s important to realize that each decision you made over the past year shaped your present circumstances. But you are not defined by these circumstances, only by how you respond to them.&lt;/p&gt;&lt;p&gt;Reflection creates awareness. Where there is awareness, there is the potential for change. Awareness is like the sun; anything it touches has a tendency to transform.&lt;/p&gt;&lt;p&gt;The bottom line is that reflection is about learning, growing, and transforming. Regret is stagnation.&lt;/p&gt;&lt;h2&gt;Why Reflection Matters at Year-End&lt;/h2&gt;&lt;p&gt;The reason I’m talking about the impact of reflection as we close out this year is because, for most of us, the slate really does feel clean come January 1st. In the sales world, we get a brand-new quota and brand-new targets. There’s an air of possibility as we think:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;“This year is going to be different.&lt;/li&gt;&lt;li&gt;“This year, I’m going to crush my numbers.”&lt;/li&gt;&lt;li&gt;“Hit my income targets.”&lt;/li&gt;&lt;li&gt;“Make it to President’s club.”&lt;/li&gt;&lt;li&gt;“Get a promotion.”&lt;/li&gt;&lt;li&gt;“Finally, close that dream account I’ve been chasing.”&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;But if you don’t take a moment to reflect on what worked and what didn’t, you’re likely to find yourself repeating the same missteps. Reflection is like an internal debrief—a chance to say, “Here’s what happened, here’s why, and here’s how I’m going to fix it.”&lt;/p&gt;&lt;h2&gt;Why Clarity Arises From Reflection&lt;/h2&gt;&lt;p&gt;Let me give you a personal example. A the beginning of last year, I set a goal for my &lt;a href=&#34;https://salesgravy.com&#34; rel=&#34;nofollow&#34;&gt;sales training&lt;/a&gt; company, Sales Gravy. This was a big, bold, visionary goal that would transform our organization and ultimately double our sales.&lt;/p&gt;&lt;p&gt;I proudly and confidently told my team that it was going to happen. And then, in an embarrassing crash and burn, I failed miserably.&lt;/p&gt;&lt;p&gt;Certainly, I could have stewed in regret, beating myself up and allowing my self-talk to run wild about how I fell short. But that would have been a waste of time and energy.&lt;/p&gt;&lt;p&gt;Instead, I chose reflection. I asked myself, “What happened and why didn’t I achieve this goal?” As I mulled over those questions, the answers came more clearly than I expected.&lt;/p&gt;&lt;p&gt;One of the biggest insights I gained was that I’d set this big goal, but didn’t establish a system or plan to make it happen. You see, a goal without a system is basically just a wish—as they say, “hope is not a strategy.”&lt;/p&gt;&lt;h2&gt;Build a System that Supports Your Goals&lt;/h2&gt;&lt;p&gt;If, for example, you set a &lt;a href=&#34;https://salesgravy.com/why-you-need-to-become-obsessed-with-process-goals-money-monday/&#34; rel=&#34;nofollow&#34;&gt;goal&lt;/a&gt; to prospect a hundred potential customers per week, but you haven’t built a disciplined daily routine, built targeted lists, set aside specific times for calls, and created accountability checkpoints, it’s not going to stick. Life will get in the way. Sooner or later, your big, bold goal gets overshadowed by a million other tasks. Without a system for achieving the goal, you quickly succumb to discipline fatigue.&lt;/p&gt;&lt;p&gt;This is exactly why reflection can be your best friend at year’s end. It allows you to own your failures without letting them define you, and it helps you leverage your successes by pinpointing what you did right.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Regret says:&lt;/strong&gt; “You messed up. You’ll never fix this. It’s too late.”&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Reflection says:&lt;/strong&gt; “You messed up. Now let’s find out why, learn from it, and do better next time.”&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;How to Conduct a Year-End Sales Reflection&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;To turn past performance into future growth, follow this 7-step systematic reflection process:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;Seek &lt;/strong&gt;&lt;a href=&#34;https://salesgravy.com/shut-up-and-sell-more-the-power-of-silence/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Silence&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;:&lt;/strong&gt; Carve out 30 minutes in a quiet environment without digital distractions to ensure deep focus.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Audit the Timeline:&lt;/strong&gt; Mentally journey through the year, month-by-month, starting from January, to recall specific goals and market conditions.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Celebrate Wins:&lt;/strong&gt; Identify specific deals and relationships that succeeded. Recognize the personal milestones that boosted your confidence.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Isolate Winning Behaviors:&lt;/strong&gt; Determine the exact habits and mindsets that led to your successes so you can turn them into repeatable systems.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Analyze Failures Objectively:&lt;/strong&gt; Pinpoint the goals that stayed out of reach. Ask “Why?” to uncover the root cause of the miss without self-judgment.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Build Systems, Not Just Goals:&lt;/strong&gt; Replace “hope-based” strategies with disciplined routines, targeted lists, and accountability checkpoints.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Practice Gratitude:&lt;/strong&gt; Identify the “silver linings” and lessons learned from challenges to maintain an optimistic outlook for the new sales season.&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;Here’s the big takeaway: &lt;em&gt;Regret is the enemy of progress; Reflection is the catalyst for growth.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Get your New Year off to a winning start with Jeb Blount’s popular on-demand course: &lt;a href=&#34;https://www.salesgravy.university/courses/effective-goal-planing&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;The Essentials of Setting Winning Goals&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-move-from-regret-to-reflection-a-year-end-sales-debrief-money-monday/</link>
                <pubDate>Mon, 22 Dec 2025 10:40:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/f9ce714c-af56-437a-9125-c0636284cf56_f__money_monday__sales_gravy_podcast_cover__1_.jpg"/>
                <itunes:duration>707</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Get More from a Sales Mentor—and Be One Who Matters</itunes:title>
                <title>How to Get More from a Sales Mentor—and Be One Who Matters</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;&lt;em&gt;“You can&amp;#8217;t be more committed to somebody’s success than they are.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;That insight comes from &lt;a href=&#34;https://www.salesleadershipdevelopment.com/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Colleen Stanley, author of &lt;em&gt;Be the Mentor Who Mattered&lt;/em&gt;&lt;/a&gt;, during a recent conversation on the Sales Gravy Podcast. It&amp;#8217;s a simple statement that cuts through all the noise about mentorship and gets to the heart of why most mentoring relationships fail to deliver results.&lt;/p&gt;
&lt;p&gt;Sales professionals constantly talk about wanting mentors. They want access to someone who&amp;#8217;s been there, done that, and can show them the shortcuts. But when they get that access, they squander it. They show up unprepared. They argue with advice. They never implement what they learn.&lt;/p&gt;
&lt;p&gt;On the flip side, experienced sales leaders say they want to give back and mentor the next generation. But they get burned out after investing time in people who don&amp;#8217;t follow through. So they stop offering help altogether.&lt;/p&gt;
&lt;p&gt;The problem isn&amp;#8217;t a lack of willing mentors or eager mentees.&lt;br /&gt;The problem is that nobody understands their role in making mentorship work.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-mentees-get-wrong-about-mentorship&#34;&gt;&lt;strong&gt;What Mentees Get Wrong About Mentorship&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most people treat mentorship like a magic pill, assuming that simply being near someone successful will transfer that success to them. It doesn’t work that way.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/mentorship-is-the-path-to-sales-success/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Getting real value from a mentor&lt;/a&gt; requires more than just showing up. You need to actively do the work that makes their guidance worthwhile. Start by focusing on these key actions:&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-ask-directly&#34;&gt;&lt;strong&gt;Ask Directly&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;The biggest barrier to mentorship isn’t that successful people won’t help you. It’s that you never ask.&lt;/p&gt;
&lt;p&gt;You assume they’re too busy, too important, or too far removed from your situation to care. You’re wrong on all three counts.&lt;/p&gt;
&lt;p&gt;Successful people got where they are because someone helped them along the way. Most of them want to pay that forward. But they’re not mind readers. If you want help, ask for it directly.&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-respect-their-time&#34;&gt;&lt;strong&gt;Respect Their Time&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;When you do ask, come prepared.&lt;/p&gt;
&lt;p&gt;Don’t ask for “15 minutes to pick your brain.” That’s code for “I haven’t thought about what I actually need, so I’m going to waste your time figuring it out.”&lt;/p&gt;
&lt;p&gt;Instead, be specific.&lt;/p&gt;
&lt;p&gt;“I’m struggling with qualifying early in the sales process. Could you share how you approach qualification conversations?”&lt;/p&gt;
&lt;p&gt;Specific questions get specific answers. Vague requests get vague responses—or none at all.&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-do-what-they-tell-you-to-do&#34;&gt;&lt;strong&gt;Do What They Tell You to Do&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;This is where most mentoring relationships die.&lt;/p&gt;
&lt;p&gt;You ask for advice. You get great guidance. Then you come back with a list of reasons why it won’t work for your situation.&lt;/p&gt;
&lt;p&gt;Stop that.&lt;/p&gt;
&lt;p&gt;If you’re going to ask someone for their expertise, try their approach before explaining why your situation is different. You’re there because they know more than you do. Acting like you know better defeats the entire purpose.&lt;/p&gt;
&lt;p&gt;Your mentor’s reward isn’t money or recognition. It’s watching you take their advice and succeed because of it.&lt;/p&gt;
&lt;p&gt;When you implement what they teach and come back with results, they’ll invest even more in your development. When you make excuses, they’ll move on.&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-take-tough-feedback-without-getting-defensive&#34;&gt;&lt;strong&gt;Take Tough Feedback Without Getting Defensive&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Not every mentor has read the latest book on &lt;a href=&#34;https://salesgravy.com/feedback-drives-sales-performance/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;constructive feedback&lt;/a&gt;. Some of them are direct or blunt.&lt;/p&gt;
&lt;p&gt;Take it anyway.&lt;/p&gt;
&lt;p&gt;When someone cares enough about your success to tell you the truth—even when it’s uncomfortable—that’s a gift. Don’t reject it because it wasn’t wrapped perfectly.&lt;/p&gt;
&lt;p&gt;The best mentors don’t sugarcoat feedback because they respect you enough to be honest. They see potential in you that you can’t see yet, and they’re not going to let you waste it by staying comfortable.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-mentors-get-wrong-about-mentorship&#34;&gt;&lt;strong&gt;What Mentors Get Wrong About Mentorship&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re in a position to mentor others, you already know the frustration of investing in someone who doesn’t follow through.&lt;/p&gt;
&lt;p&gt;It’s exhausting. Eventually, you start to wonder if it’s worth your time at all.&lt;/p&gt;
&lt;p&gt;Before you close yourself off completely, it’s important to understand the common patterns that cause mentoring relationships to stall.&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-waiting-for-the-perfect-mentee&#34;&gt;&lt;strong&gt;Waiting for the Perfect Mentee&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;There is no perfect mentee.&lt;/p&gt;
&lt;p&gt;Everyone who asks for your help is going to be rough around the edges. They’ll make mistakes. They might waste some of your time.&lt;/p&gt;
&lt;p&gt;That’s the cost of mentoring.&lt;/p&gt;
&lt;p&gt;The real question isn’t whether someone is polished. It’s whether they’re committed.&lt;/p&gt;
&lt;p&gt;Are they showing up prepared?&lt;br /&gt;Are they implementing what you teach?&lt;br /&gt;Are they making progress, even if it’s slow?&lt;/p&gt;
&lt;p&gt;If the answer is yes, keep investing. If it’s no, redirect your energy elsewhere. Just don’t let one bad experience make you cynical about everyone.&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-trying-to-control-their-path&#34;&gt;&lt;strong&gt;Trying to Control Their Path&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Your job as a mentor isn’t to create a clone of yourself.&lt;/p&gt;
&lt;p&gt;It’s to help someone develop their own approach using the principles that made you successful.&lt;/p&gt;
&lt;p&gt;They might take your advice and apply it differently. They might adapt it to their personality, their market, or their selling style.&lt;/p&gt;
&lt;p&gt;That’s not wrong. That’s the point.&lt;/p&gt;
&lt;p&gt;Stay unattached to the outcome. You can’t be more invested in their success than they are. Give them your best insights, support their growth, and let them own the results.&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-mentoring-the-wrong-people&#34;&gt;&lt;strong&gt;Mentoring the Wrong People&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Not everyone needs your specific expertise.&lt;/p&gt;
&lt;p&gt;Some people need tactical help with prospecting. Some need strategic guidance. Others need coaching on emotional intelligence.&lt;/p&gt;
&lt;p&gt;Look for the multipliers.&lt;/p&gt;
&lt;p&gt;Mentor people who will take what you teach them and use it to help others. When someone you mentor goes on to mentor others, your impact grows far beyond what you could achieve alone.&lt;/p&gt;
&lt;p&gt;That doesn’t mean only mentoring future executives. It means finding people who are &lt;a href=&#34;https://salesgravy.com/how-a-growth-oriented-mindset-can-help-you-sell-more/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;genuinely committed to growth&lt;/a&gt; and generous enough to share what they learn.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-real-value-of-mentorship&#34;&gt;&lt;strong&gt;The Real Value of Mentorship&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Mentorship isn’t a transaction.&lt;/p&gt;
&lt;p&gt;It’s not about what you can get from someone more successful or what you owe someone less experienced.&lt;/p&gt;
&lt;p&gt;It’s about creating a community where people help each other get better. Where progress matters more than perfection. Where tough feedback is welcomed because everyone knows it comes from a place of care.&lt;/p&gt;
&lt;p&gt;Having someone in your corner who believes in your potential—even when you don’t—can be the difference between quitting and breaking through.&lt;/p&gt;
&lt;p&gt;But that only works if both sides understand their role.&lt;/p&gt;
&lt;p&gt;Mentees must show up ready to learn and willing to act.&lt;br /&gt;Mentors must show up ready to tell the truth and willing to invest.&lt;/p&gt;
&lt;p&gt;Find the mentors who will challenge you. Be the mentor who changes someone else’s trajectory.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Ready to take the next step in your development?&lt;/strong&gt; Finding the right mentor or coach can transform your sales career—if you know what to look for. Learn how to identify the coach who’s right for you with our FREE &lt;a href=&#34;https://salesgravy.com/how-to-find-the-right-coach-for-you/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;How to Find the Right Coach for You Guide.&amp;#160;&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;

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Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p><em>“You can’t be more committed to somebody’s success than they are.”</em></p><p>That insight comes from <a href="https://www.salesleadershipdevelopment.com/" rel="nofollow">Colleen Stanley, author of <em>Be the Mentor Who Mattered</em></a>, during a recent conversation on the Sales Gravy Podcast. It’s a simple statement that cuts through all the noise about mentorship and gets to the heart of why most mentoring relationships fail to deliver results.</p><p>Sales professionals constantly talk about wanting mentors. They want access to someone who’s been there, done that, and can show them the shortcuts. But when they get that access, they squander it. They show up unprepared. They argue with advice. They never implement what they learn.</p><p>On the flip side, experienced sales leaders say they want to give back and mentor the next generation. But they get burned out after investing time in people who don’t follow through. So they stop offering help altogether.</p><p>The problem isn’t a lack of willing mentors or eager mentees.</p><p>The problem is that nobody understands their role in making mentorship work.</p><h2><strong>What Mentees Get Wrong About Mentorship</strong></h2><p>Most people treat mentorship like a magic pill, assuming that simply being near someone successful will transfer that success to them. It doesn’t work that way.</p><p><a href="https://salesgravy.com/mentorship-is-the-path-to-sales-success/" rel="nofollow">Getting real value from a mentor</a> requires more than just showing up. You need to actively do the work that makes their guidance worthwhile. Start by focusing on these key actions:</p><h4><strong>Ask Directly</strong></h4><p>The biggest barrier to mentorship isn’t that successful people won’t help you. It’s that you never ask.</p><p>You assume they’re too busy, too important, or too far removed from your situation to care. You’re wrong on all three counts.</p><p>Successful people got where they are because someone helped them along the way. Most of them want to pay that forward. But they’re not mind readers. If you want help, ask for it directly.</p><h4><strong>Respect Their Time</strong></h4><p>When you do ask, come prepared.</p><p>Don’t ask for “15 minutes to pick your brain.” That’s code for “I haven’t thought about what I actually need, so I’m going to waste your time figuring it out.”</p><p>Instead, be specific.</p><p>“I’m struggling with qualifying early in the sales process. Could you share how you approach qualification conversations?”</p><p>Specific questions get specific answers. Vague requests get vague responses—or none at all.</p><h4><strong>Do What They Tell You to Do</strong></h4><p>This is where most mentoring relationships die.</p><p>You ask for advice. You get great guidance. Then you come back with a list of reasons why it won’t work for your situation.</p><p>Stop that.</p><p>If you’re going to ask someone for their expertise, try their approach before explaining why your situation is different. You’re there because they know more than you do. Acting like you know better defeats the entire purpose.</p><p>Your mentor’s reward isn’t money or recognition. It’s watching you take their advice and succeed because of it.</p><p>When you implement what they teach and come back with results, they’ll invest even more in your development. When you make excuses, they’ll move on.</p><h4><strong>Take Tough Feedback Without Getting Defensive</strong></h4><p>Not every mentor has read the latest book on <a href="https://salesgravy.com/feedback-drives-sales-performance/" rel="nofollow">constructive feedback</a>. Some of them are direct or blunt.</p><p>Take it anyway.</p><p>When someone cares enough about your success to tell you the truth—even when it’s uncomfortable—that’s a gift. Don’t reject it because it wasn’t wrapped perfectly.</p><p>The best mentors don’t sugarcoat feedback because they respect you enough to be honest. They see potential in you that you can’t see yet, and they’re not going to let you waste it by staying comfortable.</p><h2><strong>What Mentors Get Wrong About Mentorship</strong></h2><p>If you’re in a position to mentor others, you already know the frustration of investing in someone who doesn’t follow through.</p><p>It’s exhausting. Eventually, you start to wonder if it’s worth your time at all.</p><p>Before you close yourself off completely, it’s important to understand the common patterns that cause mentoring relationships to stall.</p><h4><strong>Waiting for the Perfect Mentee</strong></h4><p>There is no perfect mentee.</p><p>Everyone who asks for your help is going to be rough around the edges. They’ll make mistakes. They might waste some of your time.</p><p>That’s the cost of mentoring.</p><p>The real question isn’t whether someone is polished. It’s whether they’re committed.</p><p>Are they showing up prepared?</p><p>Are they implementing what you teach?</p><p>Are they making progress, even if it’s slow?</p><p>If the answer is yes, keep investing. If it’s no, redirect your energy elsewhere. Just don’t let one bad experience make you cynical about everyone.</p><h4><strong>Trying to Control Their Path</strong></h4><p>Your job as a mentor isn’t to create a clone of yourself.</p><p>It’s to help someone develop their own approach using the principles that made you successful.</p><p>They might take your advice and apply it differently. They might adapt it to their personality, their market, or their selling style.</p><p>That’s not wrong. That’s the point.</p><p>Stay unattached to the outcome. You can’t be more invested in their success than they are. Give them your best insights, support their growth, and let them own the results.</p><h4><strong>Mentoring the Wrong People</strong></h4><p>Not everyone needs your specific expertise.</p><p>Some people need tactical help with prospecting. Some need strategic guidance. Others need coaching on emotional intelligence.</p><p>Look for the multipliers.</p><p>Mentor people who will take what you teach them and use it to help others. When someone you mentor goes on to mentor others, your impact grows far beyond what you could achieve alone.</p><p>That doesn’t mean only mentoring future executives. It means finding people who are <a href="https://salesgravy.com/how-a-growth-oriented-mindset-can-help-you-sell-more/" rel="nofollow">genuinely committed to growth</a> and generous enough to share what they learn.</p><h2><strong>The Real Value of Mentorship</strong></h2><p>Mentorship isn’t a transaction.</p><p>It’s not about what you can get from someone more successful or what you owe someone less experienced.</p><p>It’s about creating a community where people help each other get better. Where progress matters more than perfection. Where tough feedback is welcomed because everyone knows it comes from a place of care.</p><p>Having someone in your corner who believes in your potential—even when you don’t—can be the difference between quitting and breaking through.</p><p>But that only works if both sides understand their role.</p><p>Mentees must show up ready to learn and willing to act.</p><p>Mentors must show up ready to tell the truth and willing to invest.</p><p>Find the mentors who will challenge you. Be the mentor who changes someone else’s trajectory.</p><p><strong>Ready to take the next step in your development?</strong> Finding the right mentor or coach can transform your sales career—if you know what to look for. Learn how to identify the coach who’s right for you with our FREE <a href="https://salesgravy.com/how-to-find-the-right-coach-for-you/" rel="nofollow"><em>How to Find the Right Coach for You Guide. </em></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;&lt;em&gt;“You can’t be more committed to somebody’s success than they are.”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;That insight comes from &lt;a href=&#34;https://www.salesleadershipdevelopment.com/&#34; rel=&#34;nofollow&#34;&gt;Colleen Stanley, author of &lt;em&gt;Be the Mentor Who Mattered&lt;/em&gt;&lt;/a&gt;, during a recent conversation on the Sales Gravy Podcast. It’s a simple statement that cuts through all the noise about mentorship and gets to the heart of why most mentoring relationships fail to deliver results.&lt;/p&gt;&lt;p&gt;Sales professionals constantly talk about wanting mentors. They want access to someone who’s been there, done that, and can show them the shortcuts. But when they get that access, they squander it. They show up unprepared. They argue with advice. They never implement what they learn.&lt;/p&gt;&lt;p&gt;On the flip side, experienced sales leaders say they want to give back and mentor the next generation. But they get burned out after investing time in people who don’t follow through. So they stop offering help altogether.&lt;/p&gt;&lt;p&gt;The problem isn’t a lack of willing mentors or eager mentees.&lt;/p&gt;&lt;p&gt;The problem is that nobody understands their role in making mentorship work.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What Mentees Get Wrong About Mentorship&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Most people treat mentorship like a magic pill, assuming that simply being near someone successful will transfer that success to them. It doesn’t work that way.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/mentorship-is-the-path-to-sales-success/&#34; rel=&#34;nofollow&#34;&gt;Getting real value from a mentor&lt;/a&gt; requires more than just showing up. You need to actively do the work that makes their guidance worthwhile. Start by focusing on these key actions:&lt;/p&gt;&lt;h4&gt;&lt;strong&gt;Ask Directly&lt;/strong&gt;&lt;/h4&gt;&lt;p&gt;The biggest barrier to mentorship isn’t that successful people won’t help you. It’s that you never ask.&lt;/p&gt;&lt;p&gt;You assume they’re too busy, too important, or too far removed from your situation to care. You’re wrong on all three counts.&lt;/p&gt;&lt;p&gt;Successful people got where they are because someone helped them along the way. Most of them want to pay that forward. But they’re not mind readers. If you want help, ask for it directly.&lt;/p&gt;&lt;h4&gt;&lt;strong&gt;Respect Their Time&lt;/strong&gt;&lt;/h4&gt;&lt;p&gt;When you do ask, come prepared.&lt;/p&gt;&lt;p&gt;Don’t ask for “15 minutes to pick your brain.” That’s code for “I haven’t thought about what I actually need, so I’m going to waste your time figuring it out.”&lt;/p&gt;&lt;p&gt;Instead, be specific.&lt;/p&gt;&lt;p&gt;“I’m struggling with qualifying early in the sales process. Could you share how you approach qualification conversations?”&lt;/p&gt;&lt;p&gt;Specific questions get specific answers. Vague requests get vague responses—or none at all.&lt;/p&gt;&lt;h4&gt;&lt;strong&gt;Do What They Tell You to Do&lt;/strong&gt;&lt;/h4&gt;&lt;p&gt;This is where most mentoring relationships die.&lt;/p&gt;&lt;p&gt;You ask for advice. You get great guidance. Then you come back with a list of reasons why it won’t work for your situation.&lt;/p&gt;&lt;p&gt;Stop that.&lt;/p&gt;&lt;p&gt;If you’re going to ask someone for their expertise, try their approach before explaining why your situation is different. You’re there because they know more than you do. Acting like you know better defeats the entire purpose.&lt;/p&gt;&lt;p&gt;Your mentor’s reward isn’t money or recognition. It’s watching you take their advice and succeed because of it.&lt;/p&gt;&lt;p&gt;When you implement what they teach and come back with results, they’ll invest even more in your development. When you make excuses, they’ll move on.&lt;/p&gt;&lt;h4&gt;&lt;strong&gt;Take Tough Feedback Without Getting Defensive&lt;/strong&gt;&lt;/h4&gt;&lt;p&gt;Not every mentor has read the latest book on &lt;a href=&#34;https://salesgravy.com/feedback-drives-sales-performance/&#34; rel=&#34;nofollow&#34;&gt;constructive feedback&lt;/a&gt;. Some of them are direct or blunt.&lt;/p&gt;&lt;p&gt;Take it anyway.&lt;/p&gt;&lt;p&gt;When someone cares enough about your success to tell you the truth—even when it’s uncomfortable—that’s a gift. Don’t reject it because it wasn’t wrapped perfectly.&lt;/p&gt;&lt;p&gt;The best mentors don’t sugarcoat feedback because they respect you enough to be honest. They see potential in you that you can’t see yet, and they’re not going to let you waste it by staying comfortable.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What Mentors Get Wrong About Mentorship&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;If you’re in a position to mentor others, you already know the frustration of investing in someone who doesn’t follow through.&lt;/p&gt;&lt;p&gt;It’s exhausting. Eventually, you start to wonder if it’s worth your time at all.&lt;/p&gt;&lt;p&gt;Before you close yourself off completely, it’s important to understand the common patterns that cause mentoring relationships to stall.&lt;/p&gt;&lt;h4&gt;&lt;strong&gt;Waiting for the Perfect Mentee&lt;/strong&gt;&lt;/h4&gt;&lt;p&gt;There is no perfect mentee.&lt;/p&gt;&lt;p&gt;Everyone who asks for your help is going to be rough around the edges. They’ll make mistakes. They might waste some of your time.&lt;/p&gt;&lt;p&gt;That’s the cost of mentoring.&lt;/p&gt;&lt;p&gt;The real question isn’t whether someone is polished. It’s whether they’re committed.&lt;/p&gt;&lt;p&gt;Are they showing up prepared?&lt;/p&gt;&lt;p&gt;Are they implementing what you teach?&lt;/p&gt;&lt;p&gt;Are they making progress, even if it’s slow?&lt;/p&gt;&lt;p&gt;If the answer is yes, keep investing. If it’s no, redirect your energy elsewhere. Just don’t let one bad experience make you cynical about everyone.&lt;/p&gt;&lt;h4&gt;&lt;strong&gt;Trying to Control Their Path&lt;/strong&gt;&lt;/h4&gt;&lt;p&gt;Your job as a mentor isn’t to create a clone of yourself.&lt;/p&gt;&lt;p&gt;It’s to help someone develop their own approach using the principles that made you successful.&lt;/p&gt;&lt;p&gt;They might take your advice and apply it differently. They might adapt it to their personality, their market, or their selling style.&lt;/p&gt;&lt;p&gt;That’s not wrong. That’s the point.&lt;/p&gt;&lt;p&gt;Stay unattached to the outcome. You can’t be more invested in their success than they are. Give them your best insights, support their growth, and let them own the results.&lt;/p&gt;&lt;h4&gt;&lt;strong&gt;Mentoring the Wrong People&lt;/strong&gt;&lt;/h4&gt;&lt;p&gt;Not everyone needs your specific expertise.&lt;/p&gt;&lt;p&gt;Some people need tactical help with prospecting. Some need strategic guidance. Others need coaching on emotional intelligence.&lt;/p&gt;&lt;p&gt;Look for the multipliers.&lt;/p&gt;&lt;p&gt;Mentor people who will take what you teach them and use it to help others. When someone you mentor goes on to mentor others, your impact grows far beyond what you could achieve alone.&lt;/p&gt;&lt;p&gt;That doesn’t mean only mentoring future executives. It means finding people who are &lt;a href=&#34;https://salesgravy.com/how-a-growth-oriented-mindset-can-help-you-sell-more/&#34; rel=&#34;nofollow&#34;&gt;genuinely committed to growth&lt;/a&gt; and generous enough to share what they learn.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Real Value of Mentorship&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Mentorship isn’t a transaction.&lt;/p&gt;&lt;p&gt;It’s not about what you can get from someone more successful or what you owe someone less experienced.&lt;/p&gt;&lt;p&gt;It’s about creating a community where people help each other get better. Where progress matters more than perfection. Where tough feedback is welcomed because everyone knows it comes from a place of care.&lt;/p&gt;&lt;p&gt;Having someone in your corner who believes in your potential—even when you don’t—can be the difference between quitting and breaking through.&lt;/p&gt;&lt;p&gt;But that only works if both sides understand their role.&lt;/p&gt;&lt;p&gt;Mentees must show up ready to learn and willing to act.&lt;/p&gt;&lt;p&gt;Mentors must show up ready to tell the truth and willing to invest.&lt;/p&gt;&lt;p&gt;Find the mentors who will challenge you. Be the mentor who changes someone else’s trajectory.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Ready to take the next step in your development?&lt;/strong&gt; Finding the right mentor or coach can transform your sales career—if you know what to look for. Learn how to identify the coach who’s right for you with our FREE &lt;a href=&#34;https://salesgravy.com/how-to-find-the-right-coach-for-you/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;How to Find the Right Coach for You Guide. &lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-get-more-from-a-sales-mentor-and-be-one-who-matters/</link>
                <pubDate>Thu, 18 Dec 2025 17:03:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/dad0cf11-2f29-4e98-bdcd-c42d95476888_y_and_jeb_blount_sales_gravy_podcast_cover__1_.jpg"/>
                <itunes:duration>2829</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Why Rejection Hurts and What To Do About It (Ask Jeb)</itunes:title>
                <title>Why Rejection Hurts and What To Do About It (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a truth that&amp;#8217;ll make you uncomfortable: Getting rejected isn&amp;#8217;t the real problem. The real problem is that you&amp;#8217;re not doing the work up front to lower the probability of rejection in the first place.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the insight that hit when Wendy Ramirez, a leading Mexican sales expert and author of&amp;#160;&lt;em&gt;Lo que nadie habla de las ventas: Estrategias para no ser llamarada de petate&lt;/em&gt;&amp;#160;or&amp;#160;&lt;em&gt;What Nobody Talks About in Sales: Strategies to Avoid Being a Flash in the Pan&lt;/em&gt;, joined this week&amp;#8217;s episode about handling rejection on &lt;a href=&#34;https://youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp&amp;#38;si=ydh2tFCYbrYs0wGF&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Ask Jeb&lt;/a&gt; on The Sales Gravy Podcast.&lt;/p&gt;
&lt;p&gt;After forty years in sales, I was rejected yesterday, I&amp;#8217;ll get rejected tomorrow, and I&amp;#8217;ve been rejected so many times that I almost don&amp;#8217;t even feel it anymore. But that doesn&amp;#8217;t mean you can just &amp;#8220;let it roll off your back&amp;#8221; as some sales trainers tell you.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re struggling with rejection, you&amp;#8217;re not alone. And more importantly, you&amp;#8217;re not broken. There&amp;#8217;s a biological reason it hurts so badly, and there are concrete techniques you can use to handle it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-biology-of-rejection-why-your-brain-is-working-against-you&#34;&gt;&lt;strong&gt;The Biology of Rejection: Why Your Brain Is Working Against You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what most sales trainers won&amp;#8217;t tell you: Rejection is supposed to hurt. It&amp;#8217;s baked into your DNA.&lt;/p&gt;
&lt;p&gt;Forty thousand years ago, human beings lived in small groups around campfires. If you got kicked out of the group and walked away from that campfire into the dark, you were in danger. You were part of the food chain. There were things out there hunting you, rival tribes fighting over scarce resources, and being alone meant you probably weren&amp;#8217;t going to pass on your genes.&lt;/p&gt;
&lt;p&gt;So human beings who avoided rejection were more likely to survive. This fear of &lt;a href=&#34;https://www.salesgravy.university/courses/objection-handling&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;rejection&lt;/a&gt; became an evolutionary advantage, and it&amp;#8217;s still with us today.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s why selling is so hard. It&amp;#8217;s why most people don&amp;#8217;t want to go into sales. Walk into the accounting department and ask if anyone wants to make cold calls with you. They&amp;#8217;re going to look at you like you&amp;#8217;ve got four heads because nobody wants to be in a profession where you have to do something that unnatural.&lt;/p&gt;
&lt;p&gt;This avoidance of rejection serves us really well for most of our life. You need to get along with your family, your coworkers, and other people in the world. Knowing where the line is that would get you rejected is super important to being able to work as a team.&lt;/p&gt;
&lt;p&gt;But in sales? It&amp;#8217;s killing your performance.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-truth-about-objections-you-re-creating-them&#34;&gt;&lt;strong&gt;The Truth About Objections: You&amp;#8217;re Creating Them&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When people reject you or give you an objection, what they&amp;#8217;re expressing is their fear. They&amp;#8217;re expressing their fear of moving forward, their fear of change, their fear about whether or not you&amp;#8217;ll do what you say you&amp;#8217;re going to do.&lt;/p&gt;
&lt;p&gt;And here&amp;#8217;s the brutal part: Most of the time, you created that fear.&lt;/p&gt;
&lt;p&gt;The easiest way to deal with an objection is to do good discovery and do a good job in the selling process. When salespeople make the mistake of not doing any discovery, they don&amp;#8217;t have any ammunition. So the rejection sounds like this: &amp;#8220;Your price is too high.&amp;#8221; That&amp;#8217;s the only way a person really knows how to explain it. If they don&amp;#8217;t like you, they&amp;#8217;ll say, &amp;#8220;We need to go think about this.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Think about it this way. If you do a great job of building the relationship, asking questions, listening,&lt;a href=&#34;https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; getting all of their pain and aspirations on the table&lt;/a&gt;, and then telling their story back to them in the context of how you can help them solve their problems, then you&amp;#8217;ve earned the right to ask them.&lt;/p&gt;
&lt;p&gt;When you ask, and they give you an objection, you know what to do because you already have that information. You&amp;#8217;re just bringing back and putting on the table the things that they already told you.&lt;/p&gt;
&lt;p&gt;The worst rejections I&amp;#8217;ve gotten? They&amp;#8217;re usually when I lost a deal because I didn&amp;#8217;t do discovery. And then I found out after the fact that I missed something I shouldn&amp;#8217;t have missed. It&amp;#8217;s not so much the rejection that hurts. It&amp;#8217;s the shame and the gut punch that I didn&amp;#8217;t do my job as a salesperson, and therefore, I created the environment that made that objection so big that I couldn&amp;#8217;t get past it because I had no information to work with.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-ledge-technique-your-magic-quarter-second&#34;&gt;&lt;strong&gt;The Ledge Technique: Your Magic Quarter Second&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s get practical. You&amp;#8217;re on a prospecting call, you&amp;#8217;re engaging another person, and they hit you with an objection that feels like rejection. What do you do?&lt;/p&gt;
&lt;p&gt;Use a technique called &lt;a href=&#34;https://www.youtube.com/watch?v=8u1Mp8FgR18&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;the ledge.&lt;/a&gt; Neuroscientists would call it the magic quarter second that allows your executive brain (your prefrontal cortex) to get in control of your emotional brain (your limbic system) and that little structure inside your brain called the amygdala that triggers the fight or flight response.&lt;/p&gt;
&lt;p&gt;The ledge is just something you&amp;#8217;ve memorized that you say automatically whenever you get that particular objection. The thing about prospecting objections is that we know every potential one. They&amp;#8217;re not surprising. People are going to say, &amp;#8220;I don&amp;#8217;t have any time,&amp;#8221; &amp;#8220;I&amp;#8217;m not interested,&amp;#8221; &amp;#8220;I&amp;#8217;m already working with someone,&amp;#8221; &amp;#8220;Your prices are too high,&amp;#8221; &amp;#8220;This is not a good time for me,&amp;#8221; &amp;#8220;I&amp;#8217;m not the right person.&amp;#8221;&lt;/p&gt;
&lt;p&gt;So if someone says, &amp;#8220;I&amp;#8217;m too busy right now,&amp;#8221; I just say, &amp;#8220;I figured you would be. And that&amp;#8217;s exactly why I called.&amp;#8221; That&amp;#8217;s all I say.&lt;/p&gt;
&lt;p&gt;The reason I have that memorized is because when they say that, rather than getting consumed by the fight or flight response, I know exactly what to say. In that magic quarter second, my brain that&amp;#8217;s smart takes over and says, &amp;#8220;This is not a threat. This is just a person who says they don&amp;#8217;t have enough time right now, and you know exactly how to handle it.&amp;#8221;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-relating-the-slower-form-of-the-ledge&#34;&gt;&lt;strong&gt;Relating: The Slower Form of the Ledge&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re in a slower type of objection (let&amp;#8217;s say you&amp;#8217;re asking someone to buy from you), use a form of the ledge by relating with them.&lt;/p&gt;
&lt;p&gt;When someone gives you an objection, they&amp;#8217;re expecting conflict because we&amp;#8217;re just human beings. If I tell you no, I&amp;#8217;m expecting you to come back at me. So they give you the objection and they&amp;#8217;re ready for it. If you punch back, they&amp;#8217;re going to punch back. Everybody loses.&lt;/p&gt;
&lt;p&gt;But instead, if you relate to them, you lower the temperature. You get on their side of the table. You show empathy without agreeing with them.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what that sounds like in practice: Someone says, &amp;#8220;This is more than I wanted to pay.&amp;#8221; You could say, &amp;#8220;Well, look, it&amp;#8217;s really not that expensive, and you&amp;#8217;re going to get so much out of it.&amp;#8221; Or you could say, &amp;#8220;I totally get where you&amp;#8217;re coming from. It sounds to me like you&amp;#8217;re someone who makes really good decisions with their money.&amp;#8221;&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re not agreeing that the price is too high. You&amp;#8217;re agreeing that they&amp;#8217;re a person who makes good decisions with their money. You&amp;#8217;re lowering the conflict level and increasing the collaborative level. You&amp;#8217;re diffusing them and breaking their pattern.&lt;/p&gt;
&lt;p&gt;Then you can go into, &amp;#8220;When you say it&amp;#8217;s a little bit more than you wanted to pay, how do you mean? What does that mean to you?&amp;#8221;&lt;/p&gt;
&lt;p&gt;But you always start with relating to them.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-one-basic-truth-about-objections&#34;&gt;&lt;strong&gt;The One Basic Truth About Objections&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s something you need to understand: In every sales conversation, while facing every objection, it is the human being who has the greatest emotional discipline that is most likely to have control over the conversation.&lt;/p&gt;
&lt;p&gt;And if you control the conversation, you can handle the objection.&lt;/p&gt;
&lt;p&gt;This is called relaxed assertive confidence. When you demonstrate this behavior, it almost acts like a magnet. People lean into you. And emotionally (because emotions are contagious), it causes them to respond in kind. When you come off as relaxed and confident, suddenly they lower their conflict level and they become more confident in you as well.&lt;/p&gt;
&lt;p&gt;There&amp;#8217;s nothing that handles objections better than pure old confidence.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-persistence-always-finds-a-way-to-win&#34;&gt;&lt;strong&gt;Persistence Always Finds a Way to Win&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let me leave you with this: &lt;a href=&#34;https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Persistence&lt;/a&gt; always finds a way to win. Always.&lt;/p&gt;
&lt;p&gt;In the US, 44 percent of salespeople only face rejection once before they give up. 78 percent give up after asking twice. 91 percent give up after asking only four times.&lt;/p&gt;
&lt;p&gt;But on average, it takes eight asks to get someone to say yes to you.&lt;/p&gt;
&lt;p&gt;So think about that. The statistics are in your favor. The more you&amp;#8217;re persistent, the more you keep asking, the more likely you&amp;#8217;re going to get what you want. The more you face rejection, the more likely you&amp;#8217;re going to get what you want.&lt;/p&gt;
&lt;p&gt;The inspirational part? Doing that is really hard. It takes discipline, and discipline is defined as sacrificing what you want now for what you want most.&lt;/p&gt;
&lt;p&gt;The easiest, fastest way to put on that emotional armor and dive into objections and rejections is to know exactly what it is that you want. So that in that moment when your brain is saying to you, &amp;#8220;Run, don&amp;#8217;t do this, don&amp;#8217;t face it,&amp;#8221; you remember that on the other side of that rejection is the one thing that you want more than anything else in the world.&lt;/p&gt;
&lt;p&gt;And you&amp;#8217;re willing to go through it, around it, under it. No matter what it takes. You&amp;#8217;re willing to do whatever it takes to get that thing that you want.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s when rejection stops being the problem and starts being just another step in your process.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
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&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Ready to transform your prospecting approach and fill your pipeline? Grab a copy of&lt;a href=&#34;https://jebblount.com/product/the-linkedin-edge/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; The LinkedIn Edge&lt;/a&gt;, Jeb’s latest book on combining LinkedIn, AI, and proven outbound strategies to sell more and close bigger deals.&lt;/p&gt;&lt;/p&gt;

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Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a truth that’ll make you uncomfortable: Getting rejected isn’t the real problem. The real problem is that you’re not doing the work up front to lower the probability of rejection in the first place.</p>
<p>That’s the insight that hit when Wendy Ramirez, a leading Mexican sales expert and author of <em>Lo que nadie habla de las ventas: Estrategias para no ser llamarada de petate</em> or <em>What Nobody Talks About in Sales: Strategies to Avoid Being a Flash in the Pan</em>, joined this week’s episode about handling rejection on <a href="https://youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp&si=ydh2tFCYbrYs0wGF" rel="nofollow">Ask Jeb</a> on The Sales Gravy Podcast.</p>
<p>After forty years in sales, I was rejected yesterday, I’ll get rejected tomorrow, and I’ve been rejected so many times that I almost don’t even feel it anymore. But that doesn’t mean you can just “let it roll off your back” as some sales trainers tell you.</p>
<p>If you’re struggling with rejection, you’re not alone. And more importantly, you’re not broken. There’s a biological reason it hurts so badly, and there are concrete techniques you can use to handle it.</p>
<h2 id="h-the-biology-of-rejection-why-your-brain-is-working-against-you"><strong>The Biology of Rejection: Why Your Brain Is Working Against You</strong></h2>
<p>Here’s what most sales trainers won’t tell you: Rejection is supposed to hurt. It’s baked into your DNA.</p>
<p>Forty thousand years ago, human beings lived in small groups around campfires. If you got kicked out of the group and walked away from that campfire into the dark, you were in danger. You were part of the food chain. There were things out there hunting you, rival tribes fighting over scarce resources, and being alone meant you probably weren’t going to pass on your genes.</p>
<p>So human beings who avoided rejection were more likely to survive. This fear of <a href="https://www.salesgravy.university/courses/objection-handling" rel="nofollow">rejection</a> became an evolutionary advantage, and it’s still with us today.</p>
<p>That’s why selling is so hard. It’s why most people don’t want to go into sales. Walk into the accounting department and ask if anyone wants to make cold calls with you. They’re going to look at you like you’ve got four heads because nobody wants to be in a profession where you have to do something that unnatural.</p>
<p>This avoidance of rejection serves us really well for most of our life. You need to get along with your family, your coworkers, and other people in the world. Knowing where the line is that would get you rejected is super important to being able to work as a team.</p>
<p>But in sales? It’s killing your performance.</p>
<h2 id="h-the-truth-about-objections-you-re-creating-them"><strong>The Truth About Objections: You’re Creating Them</strong></h2>
<p>When people reject you or give you an objection, what they’re expressing is their fear. They’re expressing their fear of moving forward, their fear of change, their fear about whether or not you’ll do what you say you’re going to do.</p>
<p>And here’s the brutal part: Most of the time, you created that fear.</p>
<p>The easiest way to deal with an objection is to do good discovery and do a good job in the selling process. When salespeople make the mistake of not doing any discovery, they don’t have any ammunition. So the rejection sounds like this: “Your price is too high.” That’s the only way a person really knows how to explain it. If they don’t like you, they’ll say, “We need to go think about this.”</p>
<p>Think about it this way. If you do a great job of building the relationship, asking questions, listening,<a href="https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/" rel="nofollow"> getting all of their pain and aspirations on the table</a>, and then telling their story back to them in the context of how you can help them solve their problems, then you’ve earned the right to ask them.</p>
<p>When you ask, and they give you an objection, you know what to do because you already have that information. You’re just bringing back and putting on the table the things that they already told you.</p>
<p>The worst rejections I’ve gotten? They’re usually when I lost a deal because I didn’t do discovery. And then I found out after the fact that I missed something I shouldn’t have missed. It’s not so much the rejection that hurts. It’s the shame and the gut punch that I didn’t do my job as a salesperson, and therefore, I created the environment that made that objection so big that I couldn’t get past it because I had no information to work with.</p>
<h2 id="h-the-ledge-technique-your-magic-quarter-second"><strong>The Ledge Technique: Your Magic Quarter Second</strong></h2>
<p>Let’s get practical. You’re on a prospecting call, you’re engaging another person, and they hit you with an objection that feels like rejection. What do you do?</p>
<p>Use a technique called <a href="https://www.youtube.com/watch?v=8u1Mp8FgR18" rel="nofollow">the ledge.</a> Neuroscientists would call it the magic quarter second that allows your executive brain (your prefrontal cortex) to get in control of your emotional brain (your limbic system) and that little structure inside your brain called the amygdala that triggers the fight or flight response.</p>
<p>The ledge is just something you’ve memorized that you say automatically whenever you get that particular objection. The thing about prospecting objections is that we know every potential one. They’re not surprising. People are going to say, “I don’t have any time,” “I’m not interested,” “I’m already working with someone,” “Your prices are too high,” “This is not a good time for me,” “I’m not the right person.”</p>
<p>So if someone says, “I’m too busy right now,” I just say, “I figured you would be. And that’s exactly why I called.” That’s all I say.</p>
<p>The reason I have that memorized is because when they say that, rather than getting consumed by the fight or flight response, I know exactly what to say. In that magic quarter second, my brain that’s smart takes over and says, “This is not a threat. This is just a person who says they don’t have enough time right now, and you know exactly how to handle it.”</p>
<h2 id="h-relating-the-slower-form-of-the-ledge"><strong>Relating: The Slower Form of the Ledge</strong></h2>
<p>If you’re in a slower type of objection (let’s say you’re asking someone to buy from you), use a form of the ledge by relating with them.</p>
<p>When someone gives you an objection, they’re expecting conflict because we’re just human beings. If I tell you no, I’m expecting you to come back at me. So they give you the objection and they’re ready for it. If you punch back, they’re going to punch back. Everybody loses.</p>
<p>But instead, if you relate to them, you lower the temperature. You get on their side of the table. You show empathy without agreeing with them.</p>
<p>Here’s what that sounds like in practice: Someone says, “This is more than I wanted to pay.” You could say, “Well, look, it’s really not that expensive, and you’re going to get so much out of it.” Or you could say, “I totally get where you’re coming from. It sounds to me like you’re someone who makes really good decisions with their money.”</p>
<p>You’re not agreeing that the price is too high. You’re agreeing that they’re a person who makes good decisions with their money. You’re lowering the conflict level and increasing the collaborative level. You’re diffusing them and breaking their pattern.</p>
<p>Then you can go into, “When you say it’s a little bit more than you wanted to pay, how do you mean? What does that mean to you?”</p>
<p>But you always start with relating to them.</p>
<h2 id="h-the-one-basic-truth-about-objections"><strong>The One Basic Truth About Objections</strong></h2>
<p>Here’s something you need to understand: In every sales conversation, while facing every objection, it is the human being who has the greatest emotional discipline that is most likely to have control over the conversation.</p>
<p>And if you control the conversation, you can handle the objection.</p>
<p>This is called relaxed assertive confidence. When you demonstrate this behavior, it almost acts like a magnet. People lean into you. And emotionally (because emotions are contagious), it causes them to respond in kind. When you come off as relaxed and confident, suddenly they lower their conflict level and they become more confident in you as well.</p>
<p>There’s nothing that handles objections better than pure old confidence.</p>
<h2 id="h-persistence-always-finds-a-way-to-win"><strong>Persistence Always Finds a Way to Win</strong></h2>
<p>Let me leave you with this: <a href="https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/" rel="nofollow">Persistence</a> always finds a way to win. Always.</p>
<p>In the US, 44 percent of salespeople only face rejection once before they give up. 78 percent give up after asking twice. 91 percent give up after asking only four times.</p>
<p>But on average, it takes eight asks to get someone to say yes to you.</p>
<p>So think about that. The statistics are in your favor. The more you’re persistent, the more you keep asking, the more likely you’re going to get what you want. The more you face rejection, the more likely you’re going to get what you want.</p>
<p>The inspirational part? Doing that is really hard. It takes discipline, and discipline is defined as sacrificing what you want now for what you want most.</p>
<p>The easiest, fastest way to put on that emotional armor and dive into objections and rejections is to know exactly what it is that you want. So that in that moment when your brain is saying to you, “Run, don’t do this, don’t face it,” you remember that on the other side of that rejection is the one thing that you want more than anything else in the world.</p>
<p>And you’re willing to go through it, around it, under it. No matter what it takes. You’re willing to do whatever it takes to get that thing that you want.</p>
<p>That’s when rejection stops being the problem and starts being just another step in your process.</p>
<div></div>
<hr/>
<div></div>
<p>Ready to transform your prospecting approach and fill your pipeline? Grab a copy of<a href="https://jebblount.com/product/the-linkedin-edge/" rel="nofollow"> The LinkedIn Edge</a>, Jeb’s latest book on combining LinkedIn, AI, and proven outbound strategies to sell more and close bigger deals.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a truth that’ll make you uncomfortable: Getting rejected isn’t the real problem. The real problem is that you’re not doing the work up front to lower the probability of rejection in the first place.&lt;/p&gt;
&lt;p&gt;That’s the insight that hit when Wendy Ramirez, a leading Mexican sales expert and author of &lt;em&gt;Lo que nadie habla de las ventas: Estrategias para no ser llamarada de petate&lt;/em&gt; or &lt;em&gt;What Nobody Talks About in Sales: Strategies to Avoid Being a Flash in the Pan&lt;/em&gt;, joined this week’s episode about handling rejection on &lt;a href=&#34;https://youtube.com/playlist?list=PLaNE_d5IHxHIYrjkdyetU1Nr6_JssFCzp&amp;si=ydh2tFCYbrYs0wGF&#34; rel=&#34;nofollow&#34;&gt;Ask Jeb&lt;/a&gt; on The Sales Gravy Podcast.&lt;/p&gt;
&lt;p&gt;After forty years in sales, I was rejected yesterday, I’ll get rejected tomorrow, and I’ve been rejected so many times that I almost don’t even feel it anymore. But that doesn’t mean you can just “let it roll off your back” as some sales trainers tell you.&lt;/p&gt;
&lt;p&gt;If you’re struggling with rejection, you’re not alone. And more importantly, you’re not broken. There’s a biological reason it hurts so badly, and there are concrete techniques you can use to handle it.&lt;/p&gt;
&lt;h2 id=&#34;h-the-biology-of-rejection-why-your-brain-is-working-against-you&#34;&gt;&lt;strong&gt;The Biology of Rejection: Why Your Brain Is Working Against You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s what most sales trainers won’t tell you: Rejection is supposed to hurt. It’s baked into your DNA.&lt;/p&gt;
&lt;p&gt;Forty thousand years ago, human beings lived in small groups around campfires. If you got kicked out of the group and walked away from that campfire into the dark, you were in danger. You were part of the food chain. There were things out there hunting you, rival tribes fighting over scarce resources, and being alone meant you probably weren’t going to pass on your genes.&lt;/p&gt;
&lt;p&gt;So human beings who avoided rejection were more likely to survive. This fear of &lt;a href=&#34;https://www.salesgravy.university/courses/objection-handling&#34; rel=&#34;nofollow&#34;&gt;rejection&lt;/a&gt; became an evolutionary advantage, and it’s still with us today.&lt;/p&gt;
&lt;p&gt;That’s why selling is so hard. It’s why most people don’t want to go into sales. Walk into the accounting department and ask if anyone wants to make cold calls with you. They’re going to look at you like you’ve got four heads because nobody wants to be in a profession where you have to do something that unnatural.&lt;/p&gt;
&lt;p&gt;This avoidance of rejection serves us really well for most of our life. You need to get along with your family, your coworkers, and other people in the world. Knowing where the line is that would get you rejected is super important to being able to work as a team.&lt;/p&gt;
&lt;p&gt;But in sales? It’s killing your performance.&lt;/p&gt;
&lt;h2 id=&#34;h-the-truth-about-objections-you-re-creating-them&#34;&gt;&lt;strong&gt;The Truth About Objections: You’re Creating Them&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When people reject you or give you an objection, what they’re expressing is their fear. They’re expressing their fear of moving forward, their fear of change, their fear about whether or not you’ll do what you say you’re going to do.&lt;/p&gt;
&lt;p&gt;And here’s the brutal part: Most of the time, you created that fear.&lt;/p&gt;
&lt;p&gt;The easiest way to deal with an objection is to do good discovery and do a good job in the selling process. When salespeople make the mistake of not doing any discovery, they don’t have any ammunition. So the rejection sounds like this: “Your price is too high.” That’s the only way a person really knows how to explain it. If they don’t like you, they’ll say, “We need to go think about this.”&lt;/p&gt;
&lt;p&gt;Think about it this way. If you do a great job of building the relationship, asking questions, listening,&lt;a href=&#34;https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/&#34; rel=&#34;nofollow&#34;&gt; getting all of their pain and aspirations on the table&lt;/a&gt;, and then telling their story back to them in the context of how you can help them solve their problems, then you’ve earned the right to ask them.&lt;/p&gt;
&lt;p&gt;When you ask, and they give you an objection, you know what to do because you already have that information. You’re just bringing back and putting on the table the things that they already told you.&lt;/p&gt;
&lt;p&gt;The worst rejections I’ve gotten? They’re usually when I lost a deal because I didn’t do discovery. And then I found out after the fact that I missed something I shouldn’t have missed. It’s not so much the rejection that hurts. It’s the shame and the gut punch that I didn’t do my job as a salesperson, and therefore, I created the environment that made that objection so big that I couldn’t get past it because I had no information to work with.&lt;/p&gt;
&lt;h2 id=&#34;h-the-ledge-technique-your-magic-quarter-second&#34;&gt;&lt;strong&gt;The Ledge Technique: Your Magic Quarter Second&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let’s get practical. You’re on a prospecting call, you’re engaging another person, and they hit you with an objection that feels like rejection. What do you do?&lt;/p&gt;
&lt;p&gt;Use a technique called &lt;a href=&#34;https://www.youtube.com/watch?v=8u1Mp8FgR18&#34; rel=&#34;nofollow&#34;&gt;the ledge.&lt;/a&gt; Neuroscientists would call it the magic quarter second that allows your executive brain (your prefrontal cortex) to get in control of your emotional brain (your limbic system) and that little structure inside your brain called the amygdala that triggers the fight or flight response.&lt;/p&gt;
&lt;p&gt;The ledge is just something you’ve memorized that you say automatically whenever you get that particular objection. The thing about prospecting objections is that we know every potential one. They’re not surprising. People are going to say, “I don’t have any time,” “I’m not interested,” “I’m already working with someone,” “Your prices are too high,” “This is not a good time for me,” “I’m not the right person.”&lt;/p&gt;
&lt;p&gt;So if someone says, “I’m too busy right now,” I just say, “I figured you would be. And that’s exactly why I called.” That’s all I say.&lt;/p&gt;
&lt;p&gt;The reason I have that memorized is because when they say that, rather than getting consumed by the fight or flight response, I know exactly what to say. In that magic quarter second, my brain that’s smart takes over and says, “This is not a threat. This is just a person who says they don’t have enough time right now, and you know exactly how to handle it.”&lt;/p&gt;
&lt;h2 id=&#34;h-relating-the-slower-form-of-the-ledge&#34;&gt;&lt;strong&gt;Relating: The Slower Form of the Ledge&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re in a slower type of objection (let’s say you’re asking someone to buy from you), use a form of the ledge by relating with them.&lt;/p&gt;
&lt;p&gt;When someone gives you an objection, they’re expecting conflict because we’re just human beings. If I tell you no, I’m expecting you to come back at me. So they give you the objection and they’re ready for it. If you punch back, they’re going to punch back. Everybody loses.&lt;/p&gt;
&lt;p&gt;But instead, if you relate to them, you lower the temperature. You get on their side of the table. You show empathy without agreeing with them.&lt;/p&gt;
&lt;p&gt;Here’s what that sounds like in practice: Someone says, “This is more than I wanted to pay.” You could say, “Well, look, it’s really not that expensive, and you’re going to get so much out of it.” Or you could say, “I totally get where you’re coming from. It sounds to me like you’re someone who makes really good decisions with their money.”&lt;/p&gt;
&lt;p&gt;You’re not agreeing that the price is too high. You’re agreeing that they’re a person who makes good decisions with their money. You’re lowering the conflict level and increasing the collaborative level. You’re diffusing them and breaking their pattern.&lt;/p&gt;
&lt;p&gt;Then you can go into, “When you say it’s a little bit more than you wanted to pay, how do you mean? What does that mean to you?”&lt;/p&gt;
&lt;p&gt;But you always start with relating to them.&lt;/p&gt;
&lt;h2 id=&#34;h-the-one-basic-truth-about-objections&#34;&gt;&lt;strong&gt;The One Basic Truth About Objections&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s something you need to understand: In every sales conversation, while facing every objection, it is the human being who has the greatest emotional discipline that is most likely to have control over the conversation.&lt;/p&gt;
&lt;p&gt;And if you control the conversation, you can handle the objection.&lt;/p&gt;
&lt;p&gt;This is called relaxed assertive confidence. When you demonstrate this behavior, it almost acts like a magnet. People lean into you. And emotionally (because emotions are contagious), it causes them to respond in kind. When you come off as relaxed and confident, suddenly they lower their conflict level and they become more confident in you as well.&lt;/p&gt;
&lt;p&gt;There’s nothing that handles objections better than pure old confidence.&lt;/p&gt;
&lt;h2 id=&#34;h-persistence-always-finds-a-way-to-win&#34;&gt;&lt;strong&gt;Persistence Always Finds a Way to Win&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let me leave you with this: &lt;a href=&#34;https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/&#34; rel=&#34;nofollow&#34;&gt;Persistence&lt;/a&gt; always finds a way to win. Always.&lt;/p&gt;
&lt;p&gt;In the US, 44 percent of salespeople only face rejection once before they give up. 78 percent give up after asking twice. 91 percent give up after asking only four times.&lt;/p&gt;
&lt;p&gt;But on average, it takes eight asks to get someone to say yes to you.&lt;/p&gt;
&lt;p&gt;So think about that. The statistics are in your favor. The more you’re persistent, the more you keep asking, the more likely you’re going to get what you want. The more you face rejection, the more likely you’re going to get what you want.&lt;/p&gt;
&lt;p&gt;The inspirational part? Doing that is really hard. It takes discipline, and discipline is defined as sacrificing what you want now for what you want most.&lt;/p&gt;
&lt;p&gt;The easiest, fastest way to put on that emotional armor and dive into objections and rejections is to know exactly what it is that you want. So that in that moment when your brain is saying to you, “Run, don’t do this, don’t face it,” you remember that on the other side of that rejection is the one thing that you want more than anything else in the world.&lt;/p&gt;
&lt;p&gt;And you’re willing to go through it, around it, under it. No matter what it takes. You’re willing to do whatever it takes to get that thing that you want.&lt;/p&gt;
&lt;p&gt;That’s when rejection stops being the problem and starts being just another step in your process.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;Ready to transform your prospecting approach and fill your pipeline? Grab a copy of&lt;a href=&#34;https://jebblount.com/product/the-linkedin-edge/&#34; rel=&#34;nofollow&#34;&gt; The LinkedIn Edge&lt;/a&gt;, Jeb’s latest book on combining LinkedIn, AI, and proven outbound strategies to sell more and close bigger deals.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-rejection-hurts-and-what-to-do-about-it-ask-jeb/</link>
                <pubDate>Tue, 16 Dec 2025 18:00:00 &#43;0000</pubDate>
                <itunes:duration>1291</itunes:duration>
                
                
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                <itunes:title>How to Sell More to Small Businesses Before Year-End: The Tax Strategy Salespeople Miss (Money Monday)</itunes:title>
                <title>How to Sell More to Small Businesses Before Year-End: The Tax Strategy Salespeople Miss (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;If you’ve been looking for a way to hit or exceed your annual quota, qualify for President&amp;#8217;s Club, or simply earn a bigger paycheck or bonus, focusing on helping business owners reduce their tax burden by investing in your product, service, or software in the final weeks of the year can give you the edge you need to get more sales closed.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-business-owners-are-motivated-to-reduce-taxes&#34;&gt;Business Owners are Motivated to Reduce Taxes&lt;/h2&gt;
&lt;p&gt;In the United States, there are millions of SMBs, and the vast majority of these businesses are what we call pass-through organizations for tax purposes. This means that the owners or partners in these businesses report the profits on their personal tax filings.&lt;/p&gt;
&lt;p&gt;Unlike big companies, small companies don’t have the luxury of rolling profits over to the next year. So whatever they made this year, they have to pay taxes on.&lt;/p&gt;
&lt;p&gt;As the&lt;a href=&#34;https://salesgravy.com/the-unused-budget-strategy-to-sell-more-at-the-end-of-the-year/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; calendar winds down&lt;/a&gt;, business owners are often motivated to invest in products, services, and software solutions in order to reduce taxable income.&lt;/p&gt;
&lt;p&gt;In other words, if a business has shown strong profits throughout the year, its owners might be keen to spend some of that money on improving their operations, expanding their capabilities, or streamlining their processes—right now—rather than hand over a large chunk of their profits to Uncle Sam come tax season.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-business-owners-hate-paying-taxes&#34;&gt;Business Owners Hate Paying Taxes&lt;/h2&gt;
&lt;p&gt;To understand why this year-end period is so critical, let’s get into the mindset of a small or medium-sized &lt;a href=&#34;https://salesgravy.com/small-business-guide-to-hiring-sales-people/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;business owner&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Unlike large enterprises with multiple departments and complex accounting strategies, SMB owners are often personally invested in the company’s financial results because those results are essentially their income. It’s how they pay their mortgage and put food on the table.&lt;/p&gt;
&lt;p&gt;For this reason, they watch their revenue and expenses closely. As the year comes to an end, they’re looking at their bottom line and thinking about the upcoming tax bill.&lt;/p&gt;
&lt;p&gt;For many of these business owners, profit is a double-edged sword. Don’t get me wrong, they want to make a profit. But at some point, too much profit triggers a much higher tax bill.&lt;/p&gt;
&lt;p&gt;If there is one thing I know about small and medium-sized business owners, it&amp;#8217;s that they hate taxes. They are always looking for ways to legally minimize their tax liability.&lt;/p&gt;
&lt;p&gt;One easy and productive way to do this is to make fully or partially depreciable investments in the business before December 31st. That could mean buying new equipment, software, training packages, or services that will not only improve the business long-term but also reduce taxable income for the current year.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-an-urgent-need-to-spend&#34;&gt;An Urgent Need to Spend&lt;/h2&gt;
&lt;p&gt;As a salesperson, the key takeaway here is that your prospects have a natural, time-bound incentive to spend. If you can &lt;a href=&#34;https://salesgravy.com/kristie-jones-secret-weapon-for-sales-success/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;position&lt;/a&gt; your product or service as the right investment at the right time, you might find it easier to close those deals that seemed just out of reach during the rest of the year.&lt;/p&gt;
&lt;p&gt;And by the way, if you are dealing with decision-makers who are pushing off decisions to next year, this is a great way to get past that objection.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-framing-your-business-case&#34;&gt;Framing Your Business Case&lt;/h2&gt;
&lt;p&gt;I want to be clear, though, that most businesses are not going to spend money for the sake of spending money. Savvy business owners want to reduce taxes and do the right thing for their company.&lt;/p&gt;
&lt;p&gt;Therefore, you can’t just be transactional. You still must follow the sales process and build a bridge to the value of tax savings AND business improvement when making your business case.&lt;/p&gt;
&lt;p&gt;It’s all about framing your product or service as a strategic investment rather than a mere expense.&lt;/p&gt;
&lt;p&gt;For example:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;If you sell software tools that improve operational efficiency, make the case for how your solution will help them save on labor costs, reduce errors, and streamline workflows.&lt;/li&gt;
&lt;li&gt;If you’re selling advertising, highlight how a year-end launch of a new campaign will lead to immediate results that set the stage for a strong Q1.&lt;/li&gt;
&lt;li&gt;If you sell capital equipment, walk them through how the new equipment will make them more productive and help them expand their business in the new year.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The key is to connect the value of your offering directly to the timing. Consider messaging like:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;“This is an opportune moment to upgrade your systems, so you’ll enter the new year with a competitive edge and potentially lower your tax liabilities this season.”&lt;/li&gt;
&lt;li&gt;“By getting your campaign locked in before the year closes, you can reap immediate tax benefits while ensuring your advertising starts generating leads in January when you need them the most.”&lt;/li&gt;
&lt;li&gt;&amp;#8220;If we get the equipment ordered now, it will be delivered in Q1, giving you plenty of time to get a high ROI next year.&amp;#8221;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When you can tie the ROI of your product to both tangible improvements and the financial perks of year-end spending, the business case becomes much more compelling, and you will sell more.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-tailor-your-approach&#34;&gt;Tailor Your Approach&lt;/h2&gt;
&lt;p&gt;While the end-of-year tax incentive is a common denominator, not every SMB is identical. Some might be profitable but cash-constrained, while others have capital burning a hole in their pockets. Some may be in sectors that had a booming year, while others are just recovering from a difficult market.&lt;/p&gt;
&lt;p&gt;The more you &lt;a href=&#34;https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;understand the unique challenges&lt;/a&gt; and goals of each prospect you’re targeting, the better you can tailor your approach.&lt;/p&gt;
&lt;p&gt;Before you pick up the phone, walk through their door, or send an email, do some research. Check out their recent announcements, whether they’re hiring or expanding. Look into trends in their industry.&lt;/p&gt;
&lt;p&gt;Understanding these nuances will help you fine-tune your messaging. If you know a business is tight on cash, emphasize flexible payment plans or financing options. If the business is flush with profit, reinforce the immediate tax advantage and the strategic value of reinvesting those funds.&lt;/p&gt;
&lt;p&gt;Empathy and relevance are your allies here. Show that you understand their position and that your solution aligns perfectly with their current goals. That personal touch, combined with the natural urgency of year-end, is a powerful recipe for closing the deal.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-lead-with-urgency-clear-direct-compelling&#34;&gt;Lead With Urgency: Clear, Direct, Compelling&lt;/h2&gt;
&lt;p&gt;I don’t want to sweep under the rug how important timing and urgency are with this tactic. While you don’t want to be completely transactional, you do want to be direct.&lt;/p&gt;
&lt;p&gt;As we approach the end of the year, many SMB owners have a long to-do list: Finalizing paperwork, inventory checks, reviewing vendor contracts, preparing for holiday promotions, and on and on. They’re busy. They have limited time to spend on sales pitches. This means your outreach needs to be respectful of their schedule and also clear, direct, and compelling.&lt;/p&gt;
&lt;p&gt;Say right away: &lt;em&gt;“I’m reaching out before the year ends because I have a solution that can help you maximize your tax benefits this year and help you grow your business next year.&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Being direct and to the point respects their time and sets the context immediately. If you need more help with direct and to-the-point messaging, grab your copy of my book, &lt;em&gt;&lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Fanatical Prospecting&lt;/a&gt;,&lt;/em&gt; and review Because Statements.&lt;/p&gt;
&lt;p&gt;It’s crucial that you create and maintain a sense of urgency. Not the aggressive, pushy kind, but a natural urgency rooted in a real calendar event: The year-end.&lt;/p&gt;
&lt;p&gt;The clock is ticking, and if they don’t make their purchase by December 31st, they will miss out on the potential tax advantages. This deadline isn’t artificial—it’s a reality. Use it to frame your conversations. Urgency helps prospects prioritize your offer over other distractions in their busy schedule.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-handling-objections&#34;&gt;Handling Objections&lt;/h2&gt;
&lt;p&gt;You might encounter objections like: &lt;em&gt;“We’re too busy to consider new solutions right now,”&lt;/em&gt; or &lt;em&gt;“We don’t have enough budget.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;In these cases, it’s wise to highlight the cost-saving and tax benefits again. Stress that investing now can actually put them in a better position financially. Remind them that waiting until next year could mean missing out on an opportunity to reduce this year’s taxable income.&lt;/p&gt;
&lt;p&gt;If time is an issue, propose a quick and efficient implementation plan. Show them that you can be agile and help them integrate the solution without massive downtime.&lt;/p&gt;
&lt;p&gt;If budget is a concern, consider promotions, discounts, or favorable financing terms. Sometimes, offering a small year-end incentive can tip the scales in your favor.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-five-keys-to-selling-more-to-smbs-at-the-end-of-the-year&#34;&gt;The Five Keys to Selling More to SMBs at the End of the Year&lt;/h2&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;SMBs have a natural incentive to invest before year-end:&lt;/strong&gt; They want to reduce their taxable income and set themselves up for a strong next year.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Frame your product as a strategic investment:&lt;/strong&gt; Highlight the value, ROI, and tax benefits that come with a year-end purchase.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Avoid being transactional:&lt;/strong&gt; Follow the sales process and position yourself as a partner who can help them navigate this critical period.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Tailor your approach to each SMB’s situation:&lt;/strong&gt; Research their needs and adjust your prospecting message accordingly, showing empathy and relevance.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Create urgency with a real deadline:&lt;/strong&gt; The calendar itself is your ally; emphasize that the benefits come from acting before December 31st.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Here&amp;#8217;s the deal, though: Do not wait. &lt;a href=&#34;https://salesgravy.com/8-essential-tips-for-making-the-perfect-follow-up-call/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Start this process now&lt;/a&gt;. The low-hanging fruit is out there, but it will rot on the vine if you fail to pick before the sand runs out of the hourglass this year.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Check out the BRAND NEW &lt;a href=&#34;https://www.target.com/p/the-jeb-blount-ultimate-sales-success-box-set-hardcover/-/A-1002877963&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Jeb Blount Ultimate Sales Success Box Set&lt;/a&gt;. It&amp;#8217;s the perfect gift for the sales professional in your life!&lt;/p&gt;&lt;/p&gt;

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                <description><![CDATA[<p>If you’ve been looking for a way to hit or exceed your annual quota, qualify for President’s Club, or simply earn a bigger paycheck or bonus, focusing on helping business owners reduce their tax burden by investing in your product, service, or software in the final weeks of the year can give you the edge you need to get more sales closed.</p><h2>Business Owners are Motivated to Reduce Taxes</h2><p>In the United States, there are millions of SMBs, and the vast majority of these businesses are what we call pass-through organizations for tax purposes. This means that the owners or partners in these businesses report the profits on their personal tax filings.</p><p>Unlike big companies, small companies don’t have the luxury of rolling profits over to the next year. So whatever they made this year, they have to pay taxes on.</p><p>As the<a href="https://salesgravy.com/the-unused-budget-strategy-to-sell-more-at-the-end-of-the-year/" rel="nofollow"> calendar winds down</a>, business owners are often motivated to invest in products, services, and software solutions in order to reduce taxable income.</p><p>In other words, if a business has shown strong profits throughout the year, its owners might be keen to spend some of that money on improving their operations, expanding their capabilities, or streamlining their processes—right now—rather than hand over a large chunk of their profits to Uncle Sam come tax season.</p><h2>Business Owners Hate Paying Taxes</h2><p>To understand why this year-end period is so critical, let’s get into the mindset of a small or medium-sized <a href="https://salesgravy.com/small-business-guide-to-hiring-sales-people/" rel="nofollow">business owner</a>.</p><p>Unlike large enterprises with multiple departments and complex accounting strategies, SMB owners are often personally invested in the company’s financial results because those results are essentially their income. It’s how they pay their mortgage and put food on the table.</p><p>For this reason, they watch their revenue and expenses closely. As the year comes to an end, they’re looking at their bottom line and thinking about the upcoming tax bill.</p><p>For many of these business owners, profit is a double-edged sword. Don’t get me wrong, they want to make a profit. But at some point, too much profit triggers a much higher tax bill.</p><p>If there is one thing I know about small and medium-sized business owners, it’s that they hate taxes. They are always looking for ways to legally minimize their tax liability.</p><p>One easy and productive way to do this is to make fully or partially depreciable investments in the business before December 31st. That could mean buying new equipment, software, training packages, or services that will not only improve the business long-term but also reduce taxable income for the current year.</p><h2>An Urgent Need to Spend</h2><p>As a salesperson, the key takeaway here is that your prospects have a natural, time-bound incentive to spend. If you can <a href="https://salesgravy.com/kristie-jones-secret-weapon-for-sales-success/" rel="nofollow">position</a> your product or service as the right investment at the right time, you might find it easier to close those deals that seemed just out of reach during the rest of the year.</p><p>And by the way, if you are dealing with decision-makers who are pushing off decisions to next year, this is a great way to get past that objection.</p><h2>Framing Your Business Case</h2><p>I want to be clear, though, that most businesses are not going to spend money for the sake of spending money. Savvy business owners want to reduce taxes and do the right thing for their company.</p><p>Therefore, you can’t just be transactional. You still must follow the sales process and build a bridge to the value of tax savings AND business improvement when making your business case.</p><p>It’s all about framing your product or service as a strategic investment rather than a mere expense.</p><p>For example:</p><ul><li>If you sell software tools that improve operational efficiency, make the case for how your solution will help them save on labor costs, reduce errors, and streamline workflows.</li><li>If you’re selling advertising, highlight how a year-end launch of a new campaign will lead to immediate results that set the stage for a strong Q1.</li><li>If you sell capital equipment, walk them through how the new equipment will make them more productive and help them expand their business in the new year.</li></ul><p>The key is to connect the value of your offering directly to the timing. Consider messaging like:</p><ul><li>“This is an opportune moment to upgrade your systems, so you’ll enter the new year with a competitive edge and potentially lower your tax liabilities this season.”</li><li>“By getting your campaign locked in before the year closes, you can reap immediate tax benefits while ensuring your advertising starts generating leads in January when you need them the most.”</li><li>“If we get the equipment ordered now, it will be delivered in Q1, giving you plenty of time to get a high ROI next year.”</li></ul><p>When you can tie the ROI of your product to both tangible improvements and the financial perks of year-end spending, the business case becomes much more compelling, and you will sell more.</p><h2>Tailor Your Approach</h2><p>While the end-of-year tax incentive is a common denominator, not every SMB is identical. Some might be profitable but cash-constrained, while others have capital burning a hole in their pockets. Some may be in sectors that had a booming year, while others are just recovering from a difficult market.</p><p>The more you <a href="https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/" rel="nofollow">understand the unique challenges</a> and goals of each prospect you’re targeting, the better you can tailor your approach.</p><p>Before you pick up the phone, walk through their door, or send an email, do some research. Check out their recent announcements, whether they’re hiring or expanding. Look into trends in their industry.</p><p>Understanding these nuances will help you fine-tune your messaging. If you know a business is tight on cash, emphasize flexible payment plans or financing options. If the business is flush with profit, reinforce the immediate tax advantage and the strategic value of reinvesting those funds.</p><p>Empathy and relevance are your allies here. Show that you understand their position and that your solution aligns perfectly with their current goals. That personal touch, combined with the natural urgency of year-end, is a powerful recipe for closing the deal.</p><h2>Lead With Urgency: Clear, Direct, Compelling</h2><p>I don’t want to sweep under the rug how important timing and urgency are with this tactic. While you don’t want to be completely transactional, you do want to be direct.</p><p>As we approach the end of the year, many SMB owners have a long to-do list: Finalizing paperwork, inventory checks, reviewing vendor contracts, preparing for holiday promotions, and on and on. They’re busy. They have limited time to spend on sales pitches. This means your outreach needs to be respectful of their schedule and also clear, direct, and compelling.</p><p>Say right away: <em>“I’m reaching out before the year ends because I have a solution that can help you maximize your tax benefits this year and help you grow your business next year.”</em></p><p>Being direct and to the point respects their time and sets the context immediately. If you need more help with direct and to-the-point messaging, grab your copy of my book, <a href="https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I" rel="nofollow"><em>Fanatical Prospecting</em></a><em>,</em> and review Because Statements.</p><p>It’s crucial that you create and maintain a sense of urgency. Not the aggressive, pushy kind, but a natural urgency rooted in a real calendar event: The year-end.</p><p>The clock is ticking, and if they don’t make their purchase by December 31st, they will miss out on the potential tax advantages. This deadline isn’t artificial—it’s a reality. Use it to frame your conversations. Urgency helps prospects prioritize your offer over other distractions in their busy schedule.</p><h2>Handling Objections</h2><p>You might encounter objections like: <em>“We’re too busy to consider new solutions right now,”</em> or <em>“We don’t have enough budget.”</em></p><p>In these cases, it’s wise to highlight the cost-saving and tax benefits again. Stress that investing now can actually put them in a better position financially. Remind them that waiting until next year could mean missing out on an opportunity to reduce this year’s taxable income.</p><p>If time is an issue, propose a quick and efficient implementation plan. Show them that you can be agile and help them integrate the solution without massive downtime.</p><p>If budget is a concern, consider promotions, discounts, or favorable financing terms. Sometimes, offering a small year-end incentive can tip the scales in your favor.</p><h2>The Five Keys to Selling More to SMBs at the End of the Year</h2><ol><li><strong>SMBs have a natural incentive to invest before year-end:</strong> They want to reduce their taxable income and set themselves up for a strong next year.</li><li><strong>Frame your product as a strategic investment:</strong> Highlight the value, ROI, and tax benefits that come with a year-end purchase.</li><li><strong>Avoid being transactional:</strong> Follow the sales process and position yourself as a partner who can help them navigate this critical period.</li><li><strong>Tailor your approach to each SMB’s situation:</strong> Research their needs and adjust your prospecting message accordingly, showing empathy and relevance.</li><li><strong>Create urgency with a real deadline:</strong> The calendar itself is your ally; emphasize that the benefits come from acting before December 31st.</li></ol><p>Here’s the deal, though: Do not wait. <a href="https://salesgravy.com/8-essential-tips-for-making-the-perfect-follow-up-call/" rel="nofollow">Start this process now</a>. The low-hanging fruit is out there, but it will rot on the vine if you fail to pick before the sand runs out of the hourglass this year.</p><p>Check out the BRAND NEW <a href="https://www.target.com/p/the-jeb-blount-ultimate-sales-success-box-set-hardcover/-/A-1002877963" rel="nofollow">Jeb Blount Ultimate Sales Success Box Set</a>. It’s the perfect gift for the sales professional in your life!</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;If you’ve been looking for a way to hit or exceed your annual quota, qualify for President’s Club, or simply earn a bigger paycheck or bonus, focusing on helping business owners reduce their tax burden by investing in your product, service, or software in the final weeks of the year can give you the edge you need to get more sales closed.&lt;/p&gt;&lt;h2&gt;Business Owners are Motivated to Reduce Taxes&lt;/h2&gt;&lt;p&gt;In the United States, there are millions of SMBs, and the vast majority of these businesses are what we call pass-through organizations for tax purposes. This means that the owners or partners in these businesses report the profits on their personal tax filings.&lt;/p&gt;&lt;p&gt;Unlike big companies, small companies don’t have the luxury of rolling profits over to the next year. So whatever they made this year, they have to pay taxes on.&lt;/p&gt;&lt;p&gt;As the&lt;a href=&#34;https://salesgravy.com/the-unused-budget-strategy-to-sell-more-at-the-end-of-the-year/&#34; rel=&#34;nofollow&#34;&gt; calendar winds down&lt;/a&gt;, business owners are often motivated to invest in products, services, and software solutions in order to reduce taxable income.&lt;/p&gt;&lt;p&gt;In other words, if a business has shown strong profits throughout the year, its owners might be keen to spend some of that money on improving their operations, expanding their capabilities, or streamlining their processes—right now—rather than hand over a large chunk of their profits to Uncle Sam come tax season.&lt;/p&gt;&lt;h2&gt;Business Owners Hate Paying Taxes&lt;/h2&gt;&lt;p&gt;To understand why this year-end period is so critical, let’s get into the mindset of a small or medium-sized &lt;a href=&#34;https://salesgravy.com/small-business-guide-to-hiring-sales-people/&#34; rel=&#34;nofollow&#34;&gt;business owner&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Unlike large enterprises with multiple departments and complex accounting strategies, SMB owners are often personally invested in the company’s financial results because those results are essentially their income. It’s how they pay their mortgage and put food on the table.&lt;/p&gt;&lt;p&gt;For this reason, they watch their revenue and expenses closely. As the year comes to an end, they’re looking at their bottom line and thinking about the upcoming tax bill.&lt;/p&gt;&lt;p&gt;For many of these business owners, profit is a double-edged sword. Don’t get me wrong, they want to make a profit. But at some point, too much profit triggers a much higher tax bill.&lt;/p&gt;&lt;p&gt;If there is one thing I know about small and medium-sized business owners, it’s that they hate taxes. They are always looking for ways to legally minimize their tax liability.&lt;/p&gt;&lt;p&gt;One easy and productive way to do this is to make fully or partially depreciable investments in the business before December 31st. That could mean buying new equipment, software, training packages, or services that will not only improve the business long-term but also reduce taxable income for the current year.&lt;/p&gt;&lt;h2&gt;An Urgent Need to Spend&lt;/h2&gt;&lt;p&gt;As a salesperson, the key takeaway here is that your prospects have a natural, time-bound incentive to spend. If you can &lt;a href=&#34;https://salesgravy.com/kristie-jones-secret-weapon-for-sales-success/&#34; rel=&#34;nofollow&#34;&gt;position&lt;/a&gt; your product or service as the right investment at the right time, you might find it easier to close those deals that seemed just out of reach during the rest of the year.&lt;/p&gt;&lt;p&gt;And by the way, if you are dealing with decision-makers who are pushing off decisions to next year, this is a great way to get past that objection.&lt;/p&gt;&lt;h2&gt;Framing Your Business Case&lt;/h2&gt;&lt;p&gt;I want to be clear, though, that most businesses are not going to spend money for the sake of spending money. Savvy business owners want to reduce taxes and do the right thing for their company.&lt;/p&gt;&lt;p&gt;Therefore, you can’t just be transactional. You still must follow the sales process and build a bridge to the value of tax savings AND business improvement when making your business case.&lt;/p&gt;&lt;p&gt;It’s all about framing your product or service as a strategic investment rather than a mere expense.&lt;/p&gt;&lt;p&gt;For example:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;If you sell software tools that improve operational efficiency, make the case for how your solution will help them save on labor costs, reduce errors, and streamline workflows.&lt;/li&gt;&lt;li&gt;If you’re selling advertising, highlight how a year-end launch of a new campaign will lead to immediate results that set the stage for a strong Q1.&lt;/li&gt;&lt;li&gt;If you sell capital equipment, walk them through how the new equipment will make them more productive and help them expand their business in the new year.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;The key is to connect the value of your offering directly to the timing. Consider messaging like:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;“This is an opportune moment to upgrade your systems, so you’ll enter the new year with a competitive edge and potentially lower your tax liabilities this season.”&lt;/li&gt;&lt;li&gt;“By getting your campaign locked in before the year closes, you can reap immediate tax benefits while ensuring your advertising starts generating leads in January when you need them the most.”&lt;/li&gt;&lt;li&gt;“If we get the equipment ordered now, it will be delivered in Q1, giving you plenty of time to get a high ROI next year.”&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;When you can tie the ROI of your product to both tangible improvements and the financial perks of year-end spending, the business case becomes much more compelling, and you will sell more.&lt;/p&gt;&lt;h2&gt;Tailor Your Approach&lt;/h2&gt;&lt;p&gt;While the end-of-year tax incentive is a common denominator, not every SMB is identical. Some might be profitable but cash-constrained, while others have capital burning a hole in their pockets. Some may be in sectors that had a booming year, while others are just recovering from a difficult market.&lt;/p&gt;&lt;p&gt;The more you &lt;a href=&#34;https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/&#34; rel=&#34;nofollow&#34;&gt;understand the unique challenges&lt;/a&gt; and goals of each prospect you’re targeting, the better you can tailor your approach.&lt;/p&gt;&lt;p&gt;Before you pick up the phone, walk through their door, or send an email, do some research. Check out their recent announcements, whether they’re hiring or expanding. Look into trends in their industry.&lt;/p&gt;&lt;p&gt;Understanding these nuances will help you fine-tune your messaging. If you know a business is tight on cash, emphasize flexible payment plans or financing options. If the business is flush with profit, reinforce the immediate tax advantage and the strategic value of reinvesting those funds.&lt;/p&gt;&lt;p&gt;Empathy and relevance are your allies here. Show that you understand their position and that your solution aligns perfectly with their current goals. That personal touch, combined with the natural urgency of year-end, is a powerful recipe for closing the deal.&lt;/p&gt;&lt;h2&gt;Lead With Urgency: Clear, Direct, Compelling&lt;/h2&gt;&lt;p&gt;I don’t want to sweep under the rug how important timing and urgency are with this tactic. While you don’t want to be completely transactional, you do want to be direct.&lt;/p&gt;&lt;p&gt;As we approach the end of the year, many SMB owners have a long to-do list: Finalizing paperwork, inventory checks, reviewing vendor contracts, preparing for holiday promotions, and on and on. They’re busy. They have limited time to spend on sales pitches. This means your outreach needs to be respectful of their schedule and also clear, direct, and compelling.&lt;/p&gt;&lt;p&gt;Say right away: &lt;em&gt;“I’m reaching out before the year ends because I have a solution that can help you maximize your tax benefits this year and help you grow your business next year.”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Being direct and to the point respects their time and sets the context immediately. If you need more help with direct and to-the-point messaging, grab your copy of my book, &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt;&lt;em&gt;,&lt;/em&gt; and review Because Statements.&lt;/p&gt;&lt;p&gt;It’s crucial that you create and maintain a sense of urgency. Not the aggressive, pushy kind, but a natural urgency rooted in a real calendar event: The year-end.&lt;/p&gt;&lt;p&gt;The clock is ticking, and if they don’t make their purchase by December 31st, they will miss out on the potential tax advantages. This deadline isn’t artificial—it’s a reality. Use it to frame your conversations. Urgency helps prospects prioritize your offer over other distractions in their busy schedule.&lt;/p&gt;&lt;h2&gt;Handling Objections&lt;/h2&gt;&lt;p&gt;You might encounter objections like: &lt;em&gt;“We’re too busy to consider new solutions right now,”&lt;/em&gt; or &lt;em&gt;“We don’t have enough budget.”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;In these cases, it’s wise to highlight the cost-saving and tax benefits again. Stress that investing now can actually put them in a better position financially. Remind them that waiting until next year could mean missing out on an opportunity to reduce this year’s taxable income.&lt;/p&gt;&lt;p&gt;If time is an issue, propose a quick and efficient implementation plan. Show them that you can be agile and help them integrate the solution without massive downtime.&lt;/p&gt;&lt;p&gt;If budget is a concern, consider promotions, discounts, or favorable financing terms. Sometimes, offering a small year-end incentive can tip the scales in your favor.&lt;/p&gt;&lt;h2&gt;The Five Keys to Selling More to SMBs at the End of the Year&lt;/h2&gt;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;SMBs have a natural incentive to invest before year-end:&lt;/strong&gt; They want to reduce their taxable income and set themselves up for a strong next year.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Frame your product as a strategic investment:&lt;/strong&gt; Highlight the value, ROI, and tax benefits that come with a year-end purchase.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Avoid being transactional:&lt;/strong&gt; Follow the sales process and position yourself as a partner who can help them navigate this critical period.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Tailor your approach to each SMB’s situation:&lt;/strong&gt; Research their needs and adjust your prospecting message accordingly, showing empathy and relevance.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Create urgency with a real deadline:&lt;/strong&gt; The calendar itself is your ally; emphasize that the benefits come from acting before December 31st.&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;Here’s the deal, though: Do not wait. &lt;a href=&#34;https://salesgravy.com/8-essential-tips-for-making-the-perfect-follow-up-call/&#34; rel=&#34;nofollow&#34;&gt;Start this process now&lt;/a&gt;. The low-hanging fruit is out there, but it will rot on the vine if you fail to pick before the sand runs out of the hourglass this year.&lt;/p&gt;&lt;p&gt;Check out the BRAND NEW &lt;a href=&#34;https://www.target.com/p/the-jeb-blount-ultimate-sales-success-box-set-hardcover/-/A-1002877963&#34; rel=&#34;nofollow&#34;&gt;Jeb Blount Ultimate Sales Success Box Set&lt;/a&gt;. It’s the perfect gift for the sales professional in your life!&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-sell-more-to-small-businesses-before-year-end-the-tax-strategy-salespeople-miss-money-monday/</link>
                <pubDate>Sun, 14 Dec 2025 16:46:00 &#43;0000</pubDate>
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                <itunes:title>Stop Worrying About What Your Mom Thinks of Your LinkedIn</itunes:title>
                <title>Stop Worrying About What Your Mom Thinks of Your LinkedIn</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-is-your-linkedin-personal-branding-built-for-buyers-or-bystanders&#34;&gt;&lt;strong&gt;Is Your LinkedIn Personal Branding Built for Buyers or Bystanders?&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;Respectfully, you are not my audience.&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Performance coach &lt;a href=&#34;https://www.linkedin.com/in/giselleugarte/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Giselle Ugarte&lt;/a&gt; said that on a recent episode of the Sales Gravy Podcast, and it might be the most liberating thing you&amp;#8217;ll hear about LinkedIn personal branding this year.&lt;/p&gt;
&lt;p&gt;Because somewhere between building your profile and hitting publish on that post, you&amp;#8217;ve started making decisions based on what your college roommate might think. Or your former boss. Or yes, your mom.&lt;/p&gt;
&lt;p&gt;The hard truth? None of them are writing you commission checks.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-real-reason-your-linkedin-personal-branding-falls-flat&#34;&gt;&lt;strong&gt;The Real Reason Your LinkedIn Personal Branding Falls Flat&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You&amp;#8217;ve heard &amp;#8220;be authentic&amp;#8221; and &amp;#8220;show up as yourself&amp;#8221; so often that the advice has lost all meaning. So you end up in a strange middle ground where you’re not polished enough to impress executives and not human enough to connect with actual buyers.&lt;/p&gt;
&lt;p&gt;Your LinkedIn personal branding suffers because you&amp;#8217;re creating content for ghosts. People who will never hire you, never refer you, never sign a contract. You&amp;#8217;re worried about the wrong audience, and that hesitation shows up in every word you type.&lt;/p&gt;
&lt;p&gt;Think about the last post you almost published but didn&amp;#8217;t. What stopped you? Probably not a legitimate business concern. More likely, you had a flash of &amp;#8220;what will people think?&amp;#8221; and that voice didn&amp;#8217;t belong to your ideal client. It belonged to someone in your network who wouldn&amp;#8217;t buy from you if you were the last salesperson on earth.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-who-your-linkedin-content-is-really-for&#34;&gt;&lt;strong&gt;Who Your LinkedIn Content Is Really For&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your LinkedIn personal branding should speak to three groups:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt; Current clients&lt;/li&gt;
&lt;li&gt; Prospective clients&lt;/li&gt;
&lt;li&gt; People who can refer you to clients&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;That’s it. Everyone else is background noise.&lt;/p&gt;
&lt;p&gt;When you post about closing a tough deal, your brother who works in IT might think you&amp;#8217;re bragging. Your client, who fought through the same challenge, is nodding in agreement.&lt;/p&gt;
&lt;p&gt;When you share a lesson from a deal that went sideways, your high school friend might wonder why you&amp;#8217;re airing dirty laundry. Your prospect is realizing you understand their world.&lt;/p&gt;
&lt;p&gt;The disconnect happens because you&amp;#8217;re trying to serve two masters. You want to &lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;build real relationships with buyers&lt;/a&gt; while also maintaining some imaginary professional image for people who have zero impact on your business.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-transform-20-linkedin-personal-branding-that-actually-works&#34;&gt;&lt;strong&gt;The Transform 20: LinkedIn Personal Branding That Actually Works&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re going to shift your LinkedIn personal branding from performative to productive, you need a system. Not another &amp;#8220;post three times a week&amp;#8221; generic advice pile, but something that forces you to focus on real humans instead of vanity metrics.&lt;/p&gt;
&lt;p&gt;Giselle’s practical framework, Transform 20, breaks down into four daily actions, each designed to build actual relationships:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-connect-with-5-new-people&#34;&gt;&lt;strong&gt;Connect with 5 new people.&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Not random connections. People you met this week, people on your calendar, people who recognize your face. Every request should feel familiar to them.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-send-5-meaningful-messages&#34;&gt;&lt;strong&gt;Send 5 meaningful messages.&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Check in. Reference something personal. End with a question. “Let me know” is where leads go to die. &lt;a href=&#34;https://salesgravy.com/expert-tips-for-writing-world-class-linkedin-direct-messages/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Meaningful DMs&lt;/a&gt; teach the algorithm who matters to you — and who should see your content.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-leave-5-meaningful-comments&#34;&gt;&lt;strong&gt;Leave 5 meaningful comments.&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Two to three sentences. Add context. Reintroduce yourself if needed. A thoughtful comment builds more trust than another like or emoji ever will.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-record-5-one-to-one-videos&#34;&gt;&lt;strong&gt;Record 5 one-to-one videos.&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Sixty seconds or less. “Hey, I was thinking about you because…” It’s a pattern interrupt in an inbox full of text and one of the fastest ways to stand out. This is where confidence compounds.&lt;/p&gt;
&lt;p&gt;Twenty actions. Most people won&amp;#8217;t do it because it feels like work. But if you woke up to 20 qualified leads tomorrow, would that change your business? That&amp;#8217;s what you&amp;#8217;re building here.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-your-linkedin-profile-should-actually-show&#34;&gt;&lt;strong&gt;What Your LinkedIn Profile Should Actually Show&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Buyers want to know you’re a real person. That you have a family, hobbies, interests, failures, and lessons. That you care about something besides your quota.&lt;/p&gt;
&lt;p&gt;If you blur your Zoom background because you think it’s more professional, you’re missing an opportunity. Let them see the bookshelf, the Peloton, the framed photo. These details give people something to ask about and a reason to remember you.&lt;/p&gt;
&lt;p&gt;The same goes for your &lt;a href=&#34;https://salesgravy.com/5-ways-to-make-your-linkedin-profile-stand-out/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;LinkedIn headline&lt;/a&gt;. Yes, include your title. But also include the detail that creates connection. &amp;#8220;Mom of four,&amp;#8221; or &amp;#8220;Proud Michigan alum,&amp;#8221; or whatever matters to you and might matter to them. Make it easier for people to find common ground with you.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-creating-content-for-people-who-will-never-buy&#34;&gt;&lt;strong&gt;Stop Creating Content for People Who Will Never Buy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You already know who matters: current clients, prospective clients, and people who can refer you to clients.&lt;/p&gt;
&lt;p&gt;Your former colleague who always has something snarky to say about your posts? They&amp;#8217;ve never sent you a referral. Your friend from college who thinks sales is beneath them? They&amp;#8217;re not signing contracts. Your family member who wants you to be more buttoned up? They&amp;#8217;re not in your market.&lt;/p&gt;
&lt;p&gt;Have the clarity to know that you can&amp;#8217;t build an effective LinkedIn personal branding presence while trying to please everyone. You&amp;#8217;ll end up pleasing no one, least of all the people who could actually benefit from working with you.&lt;/p&gt;
&lt;p&gt;You cannot build effective LinkedIn personal branding while trying to please people who don’t impact your business.&lt;/p&gt;
&lt;p&gt;Before you write that post or record that video, remind yourself: someone would be lucky to hear from me today. You have something valuable to offer — and the courage to show up as a real human.&lt;/p&gt;
&lt;p&gt;The salespeople winning on LinkedIn aren’t the most polished. They’re the most human. They make it easier for the right people to decide they want to work with them.&lt;/p&gt;
&lt;p&gt;Send the videos. Start the conversations. Show up as the person your clients actually want to buy from. That’s how you win on LinkedIn — and everywhere else.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Want the full LinkedIn playbook? Buy&amp;#160;&lt;a href=&#34;https://www.barnesandnoble.com/w/the-linkedin-edge-jeb-blount/1146896395?ean=9781394316717&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt;&amp;#160;by Jeb Blount and Brynne Tillman. It’s packed with non-negotiables that will turn your profile into a pipeline-building machine&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<h2><strong>Is Your LinkedIn Personal Branding Built for Buyers or Bystanders?</strong></h2><p><em>“Respectfully, you are not my audience.”</em></p><p>Performance coach <a href="https://www.linkedin.com/in/giselleugarte/" rel="nofollow">Giselle Ugarte</a> said that on a recent episode of the Sales Gravy Podcast, and it might be the most liberating thing you’ll hear about LinkedIn personal branding this year.</p><p>Because somewhere between building your profile and hitting publish on that post, you’ve started making decisions based on what your college roommate might think. Or your former boss. Or yes, your mom.</p><p>The hard truth? None of them are writing you commission checks.</p><h2><strong>The Real Reason Your LinkedIn Personal Branding Falls Flat</strong></h2><p>You’ve heard “be authentic” and “show up as yourself” so often that the advice has lost all meaning. So you end up in a strange middle ground where you’re not polished enough to impress executives and not human enough to connect with actual buyers.</p><p>Your LinkedIn personal branding suffers because you’re creating content for ghosts. People who will never hire you, never refer you, never sign a contract. You’re worried about the wrong audience, and that hesitation shows up in every word you type.</p><p>Think about the last post you almost published but didn’t. What stopped you? Probably not a legitimate business concern. More likely, you had a flash of “what will people think?” and that voice didn’t belong to your ideal client. It belonged to someone in your network who wouldn’t buy from you if you were the last salesperson on earth.</p><h2><strong>Who Your LinkedIn Content Is Really For</strong></h2><p>Your LinkedIn personal branding should speak to three groups:</p><ul><li> Current clients</li><li> Prospective clients</li><li> People who can refer you to clients</li></ul><p>That’s it. Everyone else is background noise.</p><p>When you post about closing a tough deal, your brother who works in IT might think you’re bragging. Your client, who fought through the same challenge, is nodding in agreement.</p><p>When you share a lesson from a deal that went sideways, your high school friend might wonder why you’re airing dirty laundry. Your prospect is realizing you understand their world.</p><p>The disconnect happens because you’re trying to serve two masters. You want to <a href="https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/" rel="nofollow">build real relationships with buyers</a> while also maintaining some imaginary professional image for people who have zero impact on your business.</p><h2><strong>The Transform 20: LinkedIn Personal Branding That Actually Works</strong></h2><p>If you’re going to shift your LinkedIn personal branding from performative to productive, you need a system. Not another “post three times a week” generic advice pile, but something that forces you to focus on real humans instead of vanity metrics.</p><p>Giselle’s practical framework, Transform 20, breaks down into four daily actions, each designed to build actual relationships:</p><h3><strong>Connect with 5 new people.</strong></h3><p>Not random connections. People you met this week, people on your calendar, people who recognize your face. Every request should feel familiar to them.</p><h3><strong>Send 5 meaningful messages.</strong></h3><p>Check in. Reference something personal. End with a question. “Let me know” is where leads go to die. <a href="https://salesgravy.com/expert-tips-for-writing-world-class-linkedin-direct-messages/" rel="nofollow">Meaningful DMs</a> teach the algorithm who matters to you — and who should see your content.</p><h3><strong>Leave 5 meaningful comments.</strong></h3><p>Two to three sentences. Add context. Reintroduce yourself if needed. A thoughtful comment builds more trust than another like or emoji ever will.</p><h3><strong>Record 5 one-to-one videos.</strong></h3><p>Sixty seconds or less. “Hey, I was thinking about you because…” It’s a pattern interrupt in an inbox full of text and one of the fastest ways to stand out. This is where confidence compounds.</p><p>Twenty actions. Most people won’t do it because it feels like work. But if you woke up to 20 qualified leads tomorrow, would that change your business? That’s what you’re building here.</p><h2><strong>What Your LinkedIn Profile Should Actually Show</strong></h2><p>Buyers want to know you’re a real person. That you have a family, hobbies, interests, failures, and lessons. That you care about something besides your quota.</p><p>If you blur your Zoom background because you think it’s more professional, you’re missing an opportunity. Let them see the bookshelf, the Peloton, the framed photo. These details give people something to ask about and a reason to remember you.</p><p>The same goes for your <a href="https://salesgravy.com/5-ways-to-make-your-linkedin-profile-stand-out/" rel="nofollow">LinkedIn headline</a>. Yes, include your title. But also include the detail that creates connection. “Mom of four,” or “Proud Michigan alum,” or whatever matters to you and might matter to them. Make it easier for people to find common ground with you.</p><h2><strong>Stop Creating Content for People Who Will Never Buy</strong></h2><p>You already know who matters: current clients, prospective clients, and people who can refer you to clients.</p><p>Your former colleague who always has something snarky to say about your posts? They’ve never sent you a referral. Your friend from college who thinks sales is beneath them? They’re not signing contracts. Your family member who wants you to be more buttoned up? They’re not in your market.</p><p>Have the clarity to know that you can’t build an effective LinkedIn personal branding presence while trying to please everyone. You’ll end up pleasing no one, least of all the people who could actually benefit from working with you.</p><p>You cannot build effective LinkedIn personal branding while trying to please people who don’t impact your business.</p><p>Before you write that post or record that video, remind yourself: someone would be lucky to hear from me today. You have something valuable to offer — and the courage to show up as a real human.</p><p>The salespeople winning on LinkedIn aren’t the most polished. They’re the most human. They make it easier for the right people to decide they want to work with them.</p><p>Send the videos. Start the conversations. Show up as the person your clients actually want to buy from. That’s how you win on LinkedIn — and everywhere else.</p><p>Want the full LinkedIn playbook? Buy <a href="https://www.barnesandnoble.com/w/the-linkedin-edge-jeb-blount/1146896395?ean=9781394316717" rel="nofollow">The LinkedIn Edge</a> by Jeb Blount and Brynne Tillman. It’s packed with non-negotiables that will turn your profile into a pipeline-building machine<em>.</em></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;h2&gt;&lt;strong&gt;Is Your LinkedIn Personal Branding Built for Buyers or Bystanders?&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;&lt;em&gt;“Respectfully, you are not my audience.”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Performance coach &lt;a href=&#34;https://www.linkedin.com/in/giselleugarte/&#34; rel=&#34;nofollow&#34;&gt;Giselle Ugarte&lt;/a&gt; said that on a recent episode of the Sales Gravy Podcast, and it might be the most liberating thing you’ll hear about LinkedIn personal branding this year.&lt;/p&gt;&lt;p&gt;Because somewhere between building your profile and hitting publish on that post, you’ve started making decisions based on what your college roommate might think. Or your former boss. Or yes, your mom.&lt;/p&gt;&lt;p&gt;The hard truth? None of them are writing you commission checks.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Real Reason Your LinkedIn Personal Branding Falls Flat&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;You’ve heard “be authentic” and “show up as yourself” so often that the advice has lost all meaning. So you end up in a strange middle ground where you’re not polished enough to impress executives and not human enough to connect with actual buyers.&lt;/p&gt;&lt;p&gt;Your LinkedIn personal branding suffers because you’re creating content for ghosts. People who will never hire you, never refer you, never sign a contract. You’re worried about the wrong audience, and that hesitation shows up in every word you type.&lt;/p&gt;&lt;p&gt;Think about the last post you almost published but didn’t. What stopped you? Probably not a legitimate business concern. More likely, you had a flash of “what will people think?” and that voice didn’t belong to your ideal client. It belonged to someone in your network who wouldn’t buy from you if you were the last salesperson on earth.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Who Your LinkedIn Content Is Really For&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Your LinkedIn personal branding should speak to three groups:&lt;/p&gt;&lt;ul&gt;&lt;li&gt; Current clients&lt;/li&gt;&lt;li&gt; Prospective clients&lt;/li&gt;&lt;li&gt; People who can refer you to clients&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;That’s it. Everyone else is background noise.&lt;/p&gt;&lt;p&gt;When you post about closing a tough deal, your brother who works in IT might think you’re bragging. Your client, who fought through the same challenge, is nodding in agreement.&lt;/p&gt;&lt;p&gt;When you share a lesson from a deal that went sideways, your high school friend might wonder why you’re airing dirty laundry. Your prospect is realizing you understand their world.&lt;/p&gt;&lt;p&gt;The disconnect happens because you’re trying to serve two masters. You want to &lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; rel=&#34;nofollow&#34;&gt;build real relationships with buyers&lt;/a&gt; while also maintaining some imaginary professional image for people who have zero impact on your business.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Transform 20: LinkedIn Personal Branding That Actually Works&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;If you’re going to shift your LinkedIn personal branding from performative to productive, you need a system. Not another “post three times a week” generic advice pile, but something that forces you to focus on real humans instead of vanity metrics.&lt;/p&gt;&lt;p&gt;Giselle’s practical framework, Transform 20, breaks down into four daily actions, each designed to build actual relationships:&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Connect with 5 new people.&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Not random connections. People you met this week, people on your calendar, people who recognize your face. Every request should feel familiar to them.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Send 5 meaningful messages.&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Check in. Reference something personal. End with a question. “Let me know” is where leads go to die. &lt;a href=&#34;https://salesgravy.com/expert-tips-for-writing-world-class-linkedin-direct-messages/&#34; rel=&#34;nofollow&#34;&gt;Meaningful DMs&lt;/a&gt; teach the algorithm who matters to you — and who should see your content.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Leave 5 meaningful comments.&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Two to three sentences. Add context. Reintroduce yourself if needed. A thoughtful comment builds more trust than another like or emoji ever will.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Record 5 one-to-one videos.&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Sixty seconds or less. “Hey, I was thinking about you because…” It’s a pattern interrupt in an inbox full of text and one of the fastest ways to stand out. This is where confidence compounds.&lt;/p&gt;&lt;p&gt;Twenty actions. Most people won’t do it because it feels like work. But if you woke up to 20 qualified leads tomorrow, would that change your business? That’s what you’re building here.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What Your LinkedIn Profile Should Actually Show&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Buyers want to know you’re a real person. That you have a family, hobbies, interests, failures, and lessons. That you care about something besides your quota.&lt;/p&gt;&lt;p&gt;If you blur your Zoom background because you think it’s more professional, you’re missing an opportunity. Let them see the bookshelf, the Peloton, the framed photo. These details give people something to ask about and a reason to remember you.&lt;/p&gt;&lt;p&gt;The same goes for your &lt;a href=&#34;https://salesgravy.com/5-ways-to-make-your-linkedin-profile-stand-out/&#34; rel=&#34;nofollow&#34;&gt;LinkedIn headline&lt;/a&gt;. Yes, include your title. But also include the detail that creates connection. “Mom of four,” or “Proud Michigan alum,” or whatever matters to you and might matter to them. Make it easier for people to find common ground with you.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Stop Creating Content for People Who Will Never Buy&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;You already know who matters: current clients, prospective clients, and people who can refer you to clients.&lt;/p&gt;&lt;p&gt;Your former colleague who always has something snarky to say about your posts? They’ve never sent you a referral. Your friend from college who thinks sales is beneath them? They’re not signing contracts. Your family member who wants you to be more buttoned up? They’re not in your market.&lt;/p&gt;&lt;p&gt;Have the clarity to know that you can’t build an effective LinkedIn personal branding presence while trying to please everyone. You’ll end up pleasing no one, least of all the people who could actually benefit from working with you.&lt;/p&gt;&lt;p&gt;You cannot build effective LinkedIn personal branding while trying to please people who don’t impact your business.&lt;/p&gt;&lt;p&gt;Before you write that post or record that video, remind yourself: someone would be lucky to hear from me today. You have something valuable to offer — and the courage to show up as a real human.&lt;/p&gt;&lt;p&gt;The salespeople winning on LinkedIn aren’t the most polished. They’re the most human. They make it easier for the right people to decide they want to work with them.&lt;/p&gt;&lt;p&gt;Send the videos. Start the conversations. Show up as the person your clients actually want to buy from. That’s how you win on LinkedIn — and everywhere else.&lt;/p&gt;&lt;p&gt;Want the full LinkedIn playbook? Buy &lt;a href=&#34;https://www.barnesandnoble.com/w/the-linkedin-edge-jeb-blount/1146896395?ean=9781394316717&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt; by Jeb Blount and Brynne Tillman. It’s packed with non-negotiables that will turn your profile into a pipeline-building machine&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/stop-worrying-about-what-your-mom-thinks-of-your-linkedin/</link>
                <pubDate>Thu, 11 Dec 2025 18:03:00 &#43;0000</pubDate>
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                <itunes:title>How to Carry Sales Momentum Through the Holidays and Into the New Year (Ask Jeb)</itunes:title>
                <title>How to Carry Sales Momentum Through the Holidays and Into the New Year (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s the scenario that&amp;#8217;s playing out in sales organizations everywhere right now: Your team fought through a brutal first half of the year, rallied momentum in the second half, crushed their numbers, and now they&amp;#8217;re ready to coast through December.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the exact situation Kyle Begbie, a regional sales director at Fuse HR Solutions in Ontario, Canada, brought to this week&amp;#8217;s Ask Jeb. His team overcame massive market disruption, economic headwinds, and buyer hesitation to finish the year strong. Now he&amp;#8217;s facing the most dangerous challenge of all: keeping that momentum alive through the holidays and into January.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re not alone. This is the point in the year where sales teams either set themselves up for a championship quarter or dig themselves into a hole that takes months to climb out of.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-holiday-momentum-trap&#34;&gt;The Holiday Momentum Trap&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what happened to Kyle&amp;#8217;s team, and it&amp;#8217;s probably happening to yours too: They worked incredibly hard through disruption and uncertainty. They pushed through discouragement when buyers were putting deals on hold. They ground it out for months to get back on track.&lt;/p&gt;
&lt;p&gt;And now they&amp;#8217;re exhausted.&lt;/p&gt;
&lt;p&gt;The holidays are here. Christmas music is playing. Everyone wants to take their foot off the accelerator and coast a little bit. This is why December and January are the most dangerous months for sales professionals.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the deal: Nothing really changed in the market from the first half of the year to the second half. Kyle&amp;#8217;s team faced the exact same headwinds, the same economic conditions, the same buyer concerns. The only thing that changed was what they believed.&lt;/p&gt;
&lt;p&gt;Once they believed they could win, they kept winning. And once buyers realized nothing was going to change and all of this was permanent, they got on with business.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the problem: If you take your foot off the accelerator now, you&amp;#8217;re going to pay for it in January and February. That&amp;#8217;s not motivation speak. That&amp;#8217;s math.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-30-day-rule-will-make-or-break-your-q1&#34;&gt;The 30-Day Rule Will Make or Break Your Q1&lt;/h2&gt;
&lt;p&gt;The &lt;a href=&#34;https://www.youtube.com/watch?v=VYo3R42bz9U&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;30-day rule&lt;/a&gt; is simple: The prospecting you do in any given 30-day period pays off over the next 90 days.&lt;/p&gt;
&lt;p&gt;This is especially true in industries like staffing, but it applies to every sales role. If your team takes December off and doesn&amp;#8217;t prospect, you&amp;#8217;re going to have a catastrophic January and February. It&amp;#8217;s that simple.&lt;/p&gt;
&lt;p&gt;So the number one thing you need to do as a sales leader right now is get structure around prospecting. Every morning, your team needs to run their call blocks. They need to run their sequences. They need to go through the entire process, and that cannot stop.&lt;/p&gt;
&lt;p&gt;The only way you&amp;#8217;re going to lead this is from the front. Whether your team is dispersed or in the office, you need to be running prospecting blocks with them every single day all the way through the holidays. If you do that, you&amp;#8217;re going to be golden.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-close-what-s-closable-before-january-1&#34;&gt;Close What&amp;#8217;s Closable Before January 1&lt;/h2&gt;
&lt;p&gt;The second critical action is &lt;a href=&#34;https://www.salesgravy.university/courses/closing&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;closing&lt;/a&gt; every deal in your pipeline that&amp;#8217;s actually closable right now.&lt;/p&gt;
&lt;p&gt;Your customers are thinking they have time. Your salespeople are thinking they have time. Nobody&amp;#8217;s pushing anybody. But here&amp;#8217;s the reality: If those deals roll over past Christmas into the New Year, the likelihood of closing them is almost zero. You&amp;#8217;re essentially starting all over again.&lt;/p&gt;
&lt;p&gt;Sit down with all your salespeople right now and walk through their pipeline. Identify every single deal where everything is lined up. Fit, budget, need, authority. Everything&amp;#8217;s qualified. The only thing keeping you from closing is they haven&amp;#8217;t said yes yet.&lt;/p&gt;
&lt;p&gt;Get in the middle of those deals and find a way to get them closed. That gives you momentum going into the new year. December feels great. And in staffing or any service business, those December closes become revenue in January, February, and March, which takes massive pressure off your team.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-set-your-team-up-for-success-in-january&#34;&gt;Set Your Team Up for Success in January&lt;/h2&gt;
&lt;p&gt;This is a critical time to start thinking about setting yourself up for success in the new year. While everyone else is checking out, you should be:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Building targeted prospect lists for Q1.&lt;/strong&gt; Identify your ideal prospects for January, February, and March right now so you can hit the ground running.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Cleaning up your CRM.&lt;/strong&gt; Get your data organized. Update records. Remove garbage. Make sure your team has clean, actionable information when they come back.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Revisiting close-lost deals from earlier in the year.&lt;/strong&gt; Especially deals from the first half of 2025 where buyers were hesitating or went with a competitor. Maybe the grass wasn&amp;#8217;t greener. Maybe they still have the same problems. Build those lists now so you can attack them hard in January.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Following up on qualified leads that stalled.&lt;/strong&gt; There are good leads sitting in your system that were qualified but couldn&amp;#8217;t move because of timing or market conditions. Gather those up and get lists together for your team.&lt;/p&gt;
&lt;p&gt;What you&amp;#8217;re doing here is acting like a coach getting your players in position to win. Because here&amp;#8217;s what happens if you don&amp;#8217;t: You come off the holidays, get into the first part of the year, and watch your sales team waste the first two weeks of January walking around in a daze, not knowing what to do.&lt;/p&gt;
&lt;p&gt;You want to make sure that the first Monday of the new year, you&amp;#8217;re running &lt;a href=&#34;https://www.salesgravy.university/courses/the-hips-prospecting-method&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;prospecting blocks&lt;/a&gt;, talking to customers, and working deals. Not figuring out what you should be doing.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-celebration-and-storytelling&#34;&gt;The Power of Celebration and Storytelling&lt;/h2&gt;
&lt;p&gt;The last piece of maintaining momentum is taking time to celebrate what your team accomplished.&lt;/p&gt;
&lt;p&gt;Sit down with your team and tell them the story of what they did this year. Make sure they understand the lesson: When they shifted their mindset, they changed their game. That&amp;#8217;s what happened.&lt;/p&gt;
&lt;p&gt;Tell them they did a great job. Make sure they&amp;#8217;re taking time for their family and having fun. Help them manage their time so they can do both. But fill up their hearts with confidence and belief that they can do anything.&lt;/p&gt;
&lt;p&gt;Because here&amp;#8217;s the truth: Nothing changed this year except for them. And if that&amp;#8217;s true, then nothing can stop them next year either. It doesn&amp;#8217;t matter what happens in the marketplace. Even if we go into a recession, people are still hiring. The money is still there. It&amp;#8217;s just that more people are chasing it.&lt;/p&gt;
&lt;p&gt;Teach your team that it doesn&amp;#8217;t make a difference what happens. The economy can fall apart, but they&amp;#8217;re good enough to go find where the money is and take it. Because while everyone else is sitting around telling themselves what they can&amp;#8217;t do, your team is telling themselves what they can do.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you carry momentum. That&amp;#8217;s how you avoid the January hole. And that&amp;#8217;s how you build a championship sales team.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
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&lt;p&gt;&lt;strong&gt;Ready to take your sales game to the next level?&lt;/strong&gt;&amp;#160;Check out&amp;#160;&lt;a href=&#34;https://salesgravy.com/edge/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;The&lt;/em&gt;&amp;#160;&lt;em&gt;LinkedIn&lt;/em&gt;&amp;#160;&lt;em&gt;Edge&lt;/em&gt;&lt;/a&gt;&amp;#160;to learn how to leverage the world’s most powerful B2B social selling platform to fill your pipeline, build relationships, and close more deals.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s the scenario that’s playing out in sales organizations everywhere right now: Your team fought through a brutal first half of the year, rallied momentum in the second half, crushed their numbers, and now they’re ready to coast through December.</p>
<p>That’s the exact situation Kyle Begbie, a regional sales director at Fuse HR Solutions in Ontario, Canada, brought to this week’s Ask Jeb. His team overcame massive market disruption, economic headwinds, and buyer hesitation to finish the year strong. Now he’s facing the most dangerous challenge of all: keeping that momentum alive through the holidays and into January.</p>
<p>If you’re nodding your head right now, you’re not alone. This is the point in the year where sales teams either set themselves up for a championship quarter or dig themselves into a hole that takes months to climb out of.</p>
<h2 id="h-the-holiday-momentum-trap">The Holiday Momentum Trap</h2>
<p>Here’s what happened to Kyle’s team, and it’s probably happening to yours too: They worked incredibly hard through disruption and uncertainty. They pushed through discouragement when buyers were putting deals on hold. They ground it out for months to get back on track.</p>
<p>And now they’re exhausted.</p>
<p>The holidays are here. Christmas music is playing. Everyone wants to take their foot off the accelerator and coast a little bit. This is why December and January are the most dangerous months for sales professionals.</p>
<p>Here’s the deal: Nothing really changed in the market from the first half of the year to the second half. Kyle’s team faced the exact same headwinds, the same economic conditions, the same buyer concerns. The only thing that changed was what they believed.</p>
<p>Once they believed they could win, they kept winning. And once buyers realized nothing was going to change and all of this was permanent, they got on with business.</p>
<p>But here’s the problem: If you take your foot off the accelerator now, you’re going to pay for it in January and February. That’s not motivation speak. That’s math.</p>
<h2 id="h-the-30-day-rule-will-make-or-break-your-q1">The 30-Day Rule Will Make or Break Your Q1</h2>
<p>The <a href="https://www.youtube.com/watch?v=VYo3R42bz9U" rel="nofollow">30-day rule</a> is simple: The prospecting you do in any given 30-day period pays off over the next 90 days.</p>
<p>This is especially true in industries like staffing, but it applies to every sales role. If your team takes December off and doesn’t prospect, you’re going to have a catastrophic January and February. It’s that simple.</p>
<p>So the number one thing you need to do as a sales leader right now is get structure around prospecting. Every morning, your team needs to run their call blocks. They need to run their sequences. They need to go through the entire process, and that cannot stop.</p>
<p>The only way you’re going to lead this is from the front. Whether your team is dispersed or in the office, you need to be running prospecting blocks with them every single day all the way through the holidays. If you do that, you’re going to be golden.</p>
<h2 id="h-close-what-s-closable-before-january-1">Close What’s Closable Before January 1</h2>
<p>The second critical action is <a href="https://www.salesgravy.university/courses/closing" rel="nofollow">closing</a> every deal in your pipeline that’s actually closable right now.</p>
<p>Your customers are thinking they have time. Your salespeople are thinking they have time. Nobody’s pushing anybody. But here’s the reality: If those deals roll over past Christmas into the New Year, the likelihood of closing them is almost zero. You’re essentially starting all over again.</p>
<p>Sit down with all your salespeople right now and walk through their pipeline. Identify every single deal where everything is lined up. Fit, budget, need, authority. Everything’s qualified. The only thing keeping you from closing is they haven’t said yes yet.</p>
<p>Get in the middle of those deals and find a way to get them closed. That gives you momentum going into the new year. December feels great. And in staffing or any service business, those December closes become revenue in January, February, and March, which takes massive pressure off your team.</p>
<h2 id="h-set-your-team-up-for-success-in-january">Set Your Team Up for Success in January</h2>
<p>This is a critical time to start thinking about setting yourself up for success in the new year. While everyone else is checking out, you should be:</p>
<p><strong>Building targeted prospect lists for Q1.</strong> Identify your ideal prospects for January, February, and March right now so you can hit the ground running.</p>
<p><strong>Cleaning up your CRM.</strong> Get your data organized. Update records. Remove garbage. Make sure your team has clean, actionable information when they come back.</p>
<p><strong>Revisiting close-lost deals from earlier in the year.</strong> Especially deals from the first half of 2025 where buyers were hesitating or went with a competitor. Maybe the grass wasn’t greener. Maybe they still have the same problems. Build those lists now so you can attack them hard in January.</p>
<p><strong>Following up on qualified leads that stalled.</strong> There are good leads sitting in your system that were qualified but couldn’t move because of timing or market conditions. Gather those up and get lists together for your team.</p>
<p>What you’re doing here is acting like a coach getting your players in position to win. Because here’s what happens if you don’t: You come off the holidays, get into the first part of the year, and watch your sales team waste the first two weeks of January walking around in a daze, not knowing what to do.</p>
<p>You want to make sure that the first Monday of the new year, you’re running <a href="https://www.salesgravy.university/courses/the-hips-prospecting-method" rel="nofollow">prospecting blocks</a>, talking to customers, and working deals. Not figuring out what you should be doing.</p>
<h2 id="h-the-power-of-celebration-and-storytelling">The Power of Celebration and Storytelling</h2>
<p>The last piece of maintaining momentum is taking time to celebrate what your team accomplished.</p>
<p>Sit down with your team and tell them the story of what they did this year. Make sure they understand the lesson: When they shifted their mindset, they changed their game. That’s what happened.</p>
<p>Tell them they did a great job. Make sure they’re taking time for their family and having fun. Help them manage their time so they can do both. But fill up their hearts with confidence and belief that they can do anything.</p>
<p>Because here’s the truth: Nothing changed this year except for them. And if that’s true, then nothing can stop them next year either. It doesn’t matter what happens in the marketplace. Even if we go into a recession, people are still hiring. The money is still there. It’s just that more people are chasing it.</p>
<p>Teach your team that it doesn’t make a difference what happens. The economy can fall apart, but they’re good enough to go find where the money is and take it. Because while everyone else is sitting around telling themselves what they can’t do, your team is telling themselves what they can do.</p>
<p>That’s how you carry momentum. That’s how you avoid the January hole. And that’s how you build a championship sales team.</p>
<div></div>
<hr/>
<div></div>
<p><strong>Ready to take your sales game to the next level?</strong> Check out <a href="https://salesgravy.com/edge/" rel="nofollow"><em>The</em> <em>LinkedIn</em> <em>Edge</em></a> to learn how to leverage the world’s most powerful B2B social selling platform to fill your pipeline, build relationships, and close more deals.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s the scenario that’s playing out in sales organizations everywhere right now: Your team fought through a brutal first half of the year, rallied momentum in the second half, crushed their numbers, and now they’re ready to coast through December.&lt;/p&gt;
&lt;p&gt;That’s the exact situation Kyle Begbie, a regional sales director at Fuse HR Solutions in Ontario, Canada, brought to this week’s Ask Jeb. His team overcame massive market disruption, economic headwinds, and buyer hesitation to finish the year strong. Now he’s facing the most dangerous challenge of all: keeping that momentum alive through the holidays and into January.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re not alone. This is the point in the year where sales teams either set themselves up for a championship quarter or dig themselves into a hole that takes months to climb out of.&lt;/p&gt;
&lt;h2 id=&#34;h-the-holiday-momentum-trap&#34;&gt;The Holiday Momentum Trap&lt;/h2&gt;
&lt;p&gt;Here’s what happened to Kyle’s team, and it’s probably happening to yours too: They worked incredibly hard through disruption and uncertainty. They pushed through discouragement when buyers were putting deals on hold. They ground it out for months to get back on track.&lt;/p&gt;
&lt;p&gt;And now they’re exhausted.&lt;/p&gt;
&lt;p&gt;The holidays are here. Christmas music is playing. Everyone wants to take their foot off the accelerator and coast a little bit. This is why December and January are the most dangerous months for sales professionals.&lt;/p&gt;
&lt;p&gt;Here’s the deal: Nothing really changed in the market from the first half of the year to the second half. Kyle’s team faced the exact same headwinds, the same economic conditions, the same buyer concerns. The only thing that changed was what they believed.&lt;/p&gt;
&lt;p&gt;Once they believed they could win, they kept winning. And once buyers realized nothing was going to change and all of this was permanent, they got on with business.&lt;/p&gt;
&lt;p&gt;But here’s the problem: If you take your foot off the accelerator now, you’re going to pay for it in January and February. That’s not motivation speak. That’s math.&lt;/p&gt;
&lt;h2 id=&#34;h-the-30-day-rule-will-make-or-break-your-q1&#34;&gt;The 30-Day Rule Will Make or Break Your Q1&lt;/h2&gt;
&lt;p&gt;The &lt;a href=&#34;https://www.youtube.com/watch?v=VYo3R42bz9U&#34; rel=&#34;nofollow&#34;&gt;30-day rule&lt;/a&gt; is simple: The prospecting you do in any given 30-day period pays off over the next 90 days.&lt;/p&gt;
&lt;p&gt;This is especially true in industries like staffing, but it applies to every sales role. If your team takes December off and doesn’t prospect, you’re going to have a catastrophic January and February. It’s that simple.&lt;/p&gt;
&lt;p&gt;So the number one thing you need to do as a sales leader right now is get structure around prospecting. Every morning, your team needs to run their call blocks. They need to run their sequences. They need to go through the entire process, and that cannot stop.&lt;/p&gt;
&lt;p&gt;The only way you’re going to lead this is from the front. Whether your team is dispersed or in the office, you need to be running prospecting blocks with them every single day all the way through the holidays. If you do that, you’re going to be golden.&lt;/p&gt;
&lt;h2 id=&#34;h-close-what-s-closable-before-january-1&#34;&gt;Close What’s Closable Before January 1&lt;/h2&gt;
&lt;p&gt;The second critical action is &lt;a href=&#34;https://www.salesgravy.university/courses/closing&#34; rel=&#34;nofollow&#34;&gt;closing&lt;/a&gt; every deal in your pipeline that’s actually closable right now.&lt;/p&gt;
&lt;p&gt;Your customers are thinking they have time. Your salespeople are thinking they have time. Nobody’s pushing anybody. But here’s the reality: If those deals roll over past Christmas into the New Year, the likelihood of closing them is almost zero. You’re essentially starting all over again.&lt;/p&gt;
&lt;p&gt;Sit down with all your salespeople right now and walk through their pipeline. Identify every single deal where everything is lined up. Fit, budget, need, authority. Everything’s qualified. The only thing keeping you from closing is they haven’t said yes yet.&lt;/p&gt;
&lt;p&gt;Get in the middle of those deals and find a way to get them closed. That gives you momentum going into the new year. December feels great. And in staffing or any service business, those December closes become revenue in January, February, and March, which takes massive pressure off your team.&lt;/p&gt;
&lt;h2 id=&#34;h-set-your-team-up-for-success-in-january&#34;&gt;Set Your Team Up for Success in January&lt;/h2&gt;
&lt;p&gt;This is a critical time to start thinking about setting yourself up for success in the new year. While everyone else is checking out, you should be:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Building targeted prospect lists for Q1.&lt;/strong&gt; Identify your ideal prospects for January, February, and March right now so you can hit the ground running.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Cleaning up your CRM.&lt;/strong&gt; Get your data organized. Update records. Remove garbage. Make sure your team has clean, actionable information when they come back.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Revisiting close-lost deals from earlier in the year.&lt;/strong&gt; Especially deals from the first half of 2025 where buyers were hesitating or went with a competitor. Maybe the grass wasn’t greener. Maybe they still have the same problems. Build those lists now so you can attack them hard in January.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Following up on qualified leads that stalled.&lt;/strong&gt; There are good leads sitting in your system that were qualified but couldn’t move because of timing or market conditions. Gather those up and get lists together for your team.&lt;/p&gt;
&lt;p&gt;What you’re doing here is acting like a coach getting your players in position to win. Because here’s what happens if you don’t: You come off the holidays, get into the first part of the year, and watch your sales team waste the first two weeks of January walking around in a daze, not knowing what to do.&lt;/p&gt;
&lt;p&gt;You want to make sure that the first Monday of the new year, you’re running &lt;a href=&#34;https://www.salesgravy.university/courses/the-hips-prospecting-method&#34; rel=&#34;nofollow&#34;&gt;prospecting blocks&lt;/a&gt;, talking to customers, and working deals. Not figuring out what you should be doing.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-celebration-and-storytelling&#34;&gt;The Power of Celebration and Storytelling&lt;/h2&gt;
&lt;p&gt;The last piece of maintaining momentum is taking time to celebrate what your team accomplished.&lt;/p&gt;
&lt;p&gt;Sit down with your team and tell them the story of what they did this year. Make sure they understand the lesson: When they shifted their mindset, they changed their game. That’s what happened.&lt;/p&gt;
&lt;p&gt;Tell them they did a great job. Make sure they’re taking time for their family and having fun. Help them manage their time so they can do both. But fill up their hearts with confidence and belief that they can do anything.&lt;/p&gt;
&lt;p&gt;Because here’s the truth: Nothing changed this year except for them. And if that’s true, then nothing can stop them next year either. It doesn’t matter what happens in the marketplace. Even if we go into a recession, people are still hiring. The money is still there. It’s just that more people are chasing it.&lt;/p&gt;
&lt;p&gt;Teach your team that it doesn’t make a difference what happens. The economy can fall apart, but they’re good enough to go find where the money is and take it. Because while everyone else is sitting around telling themselves what they can’t do, your team is telling themselves what they can do.&lt;/p&gt;
&lt;p&gt;That’s how you carry momentum. That’s how you avoid the January hole. And that’s how you build a championship sales team.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Ready to take your sales game to the next level?&lt;/strong&gt; Check out &lt;a href=&#34;https://salesgravy.com/edge/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;The&lt;/em&gt; &lt;em&gt;LinkedIn&lt;/em&gt; &lt;em&gt;Edge&lt;/em&gt;&lt;/a&gt; to learn how to leverage the world’s most powerful B2B social selling platform to fill your pipeline, build relationships, and close more deals.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-carry-sales-momentum-through-the-holidays-and-into-the-new-year-ask-jeb/</link>
                <pubDate>Tue, 09 Dec 2025 18:32:00 &#43;0000</pubDate>
                <itunes:duration>884</itunes:duration>
                
                
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                <itunes:title>What Bowling Reveals About Staying Consistent in Sales (Money Monday)</itunes:title>
                <title>What Bowling Reveals About Staying Consistent in Sales (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-does-a-perfect-bowling-game-have-in-common-with-top-performing-sales-reps&#34;&gt;What Does a Perfect Bowling Game Have in Common With Top-Performing Sales Reps?&lt;/h2&gt;
&lt;p&gt;Walk into a bowling alley on a Friday night, and you’ll see a scene that looks like pure recreation. The crash of pins, the rumble of conversation, the squeak of shoes on the approach. But beneath all that noise is something far more serious: discipline, repetition, emotional control, and the relentless pursuit of mastery.&lt;/p&gt;
&lt;p&gt;That’s the real game. And it’s the exact game top performers play in sales.&lt;/p&gt;
&lt;p&gt;Selling rewards consistency, mental toughness, and the willingness to execute the fundamentals long after everyone else has checked out. When you break the sport of bowling down frame by frame, it mirrors what we teach every day at Sales Gravy. Fanatical Prospecting. Emotional control. Owning your process. Staying steady under pressure. Winning one shot at a time.&lt;/p&gt;
&lt;p&gt;Each frame reveals a truth about the way elite sellers think and operate.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-frame-1-the-approach-fanatical-prospecting&#34;&gt;&lt;strong&gt;Frame 1: The Approach — Fanatical Prospecting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In bowling, the shot starts before the ball ever moves. The routine is deliberate: same steps, same breath, same commitment. That’s where consistency begins.&lt;/p&gt;
&lt;p&gt;In sales, your approach is prospecting. It’s the moment you decide whether you’re a professional or a hobbyist. Pros don’t wait for a pipeline crisis. They build a non-negotiable daily rhythm of fanatical prospecting, exactly the way Jeb teaches it.&lt;/p&gt;
&lt;p&gt;“One more call. One more conversation. One more connection.”&lt;/p&gt;
&lt;p&gt;That mindset is your approach. That’s the discipline that separates a bowler stepping onto the lane with purpose from the one sitting at the bar making excuses.&lt;/p&gt;
&lt;p&gt;You pick a target, commit, and move.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-frame-2-the-lane-owning-your-sales-process&#34;&gt;&lt;strong&gt;Frame 2: The Lane — Owning Your Sales Process&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A lane looks the same every time, but it rarely &lt;em&gt;plays&lt;/em&gt; the same. Oil patterns shift. Friction changes. Conditions evolve.&lt;/p&gt;
&lt;p&gt;Your sales process is no different.&lt;/p&gt;
&lt;p&gt;You can’t control a buyer’s internal politics or shifting priorities, but you can control how you move through your process. You can control your cadence, your discovery, your follow-up, and your commitment to advancing every opportunity with intention.&lt;/p&gt;
&lt;p&gt;Average sellers blame the lane. Pros read it.&lt;/p&gt;
&lt;p&gt;They ask &lt;a href=&#34;https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;better questions&lt;/a&gt;. They recognize where deals stall. They adjust without abandoning the fundamentals. The arrows exist to guide the ball; your process exists to guide you. Ignore it, and you drift straight into the gutter.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-frame-3-the-ball-your-message-and-the-triangle-of-trust&#34;&gt;&lt;strong&gt;Frame 3: The Ball — Your Message and the Triangle of Trust&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A bowler’s ball is drilled to fit their hand, weighted for their style, and chosen for the conditions.&lt;/p&gt;
&lt;p&gt;Your ball is your message—your story, your questions, your ability to connect what you sell to what the buyer actually cares about. When you balance logic, emotion, and values, the ball rolls true.&lt;/p&gt;
&lt;p&gt;Most sellers throw the same generic pitch at every buyer. Pros tune their message. They refine their openings. They speak the buyer’s language.&lt;/p&gt;
&lt;p&gt;Hit with too much emotion and no substance, you lose credibility. Hit with pure logic and no emotional relevance, you miss the pocket of influence.&lt;/p&gt;
&lt;p&gt;The goal is simple: strike emotion first, let logic clean up the rest.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-frame-4-the-pins-prospects-objections-and-physics&#34;&gt;&lt;strong&gt;Frame 4: The Pins — Prospects, Objections, and Physics&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Pins obey physics. They aren’t out to get you.&lt;/p&gt;
&lt;p&gt;Prospects are the same.&lt;/p&gt;
&lt;p&gt;Some fall quickly. Some require finesse. Some need a second shot. This is where many sellers unravel emotionally. They take objections personally. They turn one “no” into a story about themselves.&lt;/p&gt;
&lt;p&gt;Objections aren’t judgment. They’re feedback.&lt;/p&gt;
&lt;p&gt;“We’re happy with our current vendor.”&lt;br /&gt;“Call me next quarter.”&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/objection-handling&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Objections&lt;/a&gt; are indicators, and tell you where your angle is off.&lt;/p&gt;
&lt;p&gt;Pros adjust. Ask a different question. Reframe the problem. Bring a story that hits harder. Then take another shot.&lt;/p&gt;
&lt;p&gt;The frame isn’t over until &lt;em&gt;you&lt;/em&gt; quit.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-frame-5-the-shoes-mindset-and-emotional-control&#34;&gt;&lt;strong&gt;Frame 5: The Shoes — Mindset and Emotional Control&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;No one bowls in street shoes. You’ll slip, lose balance, and go down hard.&lt;/p&gt;
&lt;p&gt;Your mindset is your pair of bowling shoes. Without emotional control, every call feels unstable. Every objection knocks you off center. Every tough moment spirals.&lt;/p&gt;
&lt;p&gt;Pros prepare their mind before they prepare their day. They visualize tough conversations. They decide how they’ll respond to setbacks before they happen. They choose composure over reaction.&lt;/p&gt;
&lt;p&gt;A confident mind produces a confident delivery. Buyers feel both.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-frame-6-the-equipment-tech-as-an-amplifier-not-a-crutch&#34;&gt;&lt;strong&gt;Frame 6: The Equipment — Tech as an Amplifier, Not a Crutch&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Pros carry multiple balls, tape, tools—gear that helps them adjust and stay consistent. None of it bowls for them.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-to-use-data-and-the-right-tools-to-build-your-sales-plan-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales is full of tools&lt;/a&gt; too: CRMs, AI, sequencing engines, dialers. But tools only multiply effort. They never replace it.&lt;/p&gt;
&lt;p&gt;Weak sellers hide behind technology. Pros use it to increase conversations and stay organized. Tools help you understand the “oil pattern” of your territory. But at the end of the day, it’s still you, a buyer, and a conversation.&lt;/p&gt;
&lt;p&gt;No technology closes deals for you.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Frame 7: The Team — Culture and Accountability&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Bowling looks individual, but leagues win seasons. Behind every high average is a team pushing each other, challenging complacency, and celebrating progress.&lt;/p&gt;
&lt;p&gt;Sales is the same.&lt;/p&gt;
&lt;p&gt;Great cultures are built around coaching, accountability, and emotional safety. Teams share insights, review calls, and collaborate on tough deals. When someone hits a strike, everyone feels the lift. When someone struggles, the team rallies.&lt;/p&gt;
&lt;p&gt;You’re competing, but you’re not competing &lt;em&gt;against&lt;/em&gt; each other. You’re competing against your potential.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-frame-8-the-scoreboard-metrics-and-truth&#34;&gt;&lt;strong&gt;Frame 8: The Scoreboard — Metrics and Truth&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The scoreboard doesn’t lie. It doesn’t care how busy you felt. It only reflects execution.&lt;/p&gt;
&lt;p&gt;Your sales scoreboard measures the same: dials, conversations, opportunities created, conversion rates. These numbers are feedback tools. High performers study them. They adjust mechanics, behavior, and cadence based on the data.&lt;/p&gt;
&lt;p&gt;You can’t manage what you don’t measure.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Frame 9: The Follow-Through — Closing with Composure&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A bowler’s follow-through is controlled and deliberate. The ball is gone, but the motion stays disciplined.&lt;/p&gt;
&lt;p&gt;Closing requires the same composure.&lt;/p&gt;
&lt;p&gt;Many sellers execute well early in the cycle. Then, at the moment of truth, they flinch. They rush. They soften.&amp;#160;&lt;/p&gt;
&lt;p&gt;Pros stay steady. They recap value clearly. They ask directly and confidently. They handle final concerns without panic. Closing is the natural output of a disciplined process.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-frame-10-the-final-frame-finishing-strong-with-follow-up&#34;&gt;&lt;strong&gt;Frame 10: The Final Frame — Finishing Strong with Follow-Up&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The tenth frame separates casual bowlers from champions. Tired, under pressure, and out of margin for error, pros sharpen their focus.&lt;/p&gt;
&lt;p&gt;In sales, the tenth frame is follow-up.&lt;/p&gt;
&lt;p&gt;It’s the week after the demo. The stalled proposal. The buyer who goes quiet. Most sellers mentally check out and tell themselves the wrong story: “If they wanted it, they’d call me.”&lt;/p&gt;
&lt;p&gt;Pros don’t buy that lie.&lt;/p&gt;
&lt;p&gt;Deals are won in the follow-up—professional, relevant, value-driven persistence. That’s where reliability is proven.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-game-that-never-ends&#34;&gt;&lt;strong&gt;The Game That Never Ends&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales doesn’t have a perfect 300 game every time. Some days everything strikes clean. Some days, you grind for spares. Some days, the ball finds the gutter no matter how good your form feels.&lt;/p&gt;
&lt;p&gt;The separator is what you do next.&lt;/p&gt;
&lt;p&gt;Pros study the lane. They adjust their feet. They breathe. They get back on the approach and commit to the next shot with the same intensity as the first.&lt;/p&gt;
&lt;p&gt;So as you head into your day, think like a bowler playing the long game. Lace up your mindset. Respect your process. Choose your message with intention. Read your buyers the way pros read the lanes. Lean on your team. Track your scoreboard. And never cheat the follow-through.&lt;/p&gt;
&lt;p&gt;The pins are set. The lane is open. You’ve always got one more frame.&lt;/p&gt;
&lt;p&gt;Step up with purpose. Roll with confidence. And when in doubt, make one more call.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Ready to take your sales game to the next frame? Build discipline, track your process, and crush your goals with the FREE &lt;a href=&#34;https://salesgravy.com/goalguide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy Goal Guide&lt;/a&gt;. Start mastering your results today.&lt;/p&gt;&lt;/p&gt;

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                <description><![CDATA[<h2>What Does a Perfect Bowling Game Have in Common With Top-Performing Sales Reps?</h2><p>Walk into a bowling alley on a Friday night, and you’ll see a scene that looks like pure recreation. The crash of pins, the rumble of conversation, the squeak of shoes on the approach. But beneath all that noise is something far more serious: discipline, repetition, emotional control, and the relentless pursuit of mastery.</p><p>That’s the real game. And it’s the exact game top performers play in sales.</p><p>Selling rewards consistency, mental toughness, and the willingness to execute the fundamentals long after everyone else has checked out. When you break the sport of bowling down frame by frame, it mirrors what we teach every day at Sales Gravy. Fanatical Prospecting. Emotional control. Owning your process. Staying steady under pressure. Winning one shot at a time.</p><p>Each frame reveals a truth about the way elite sellers think and operate.</p><h2><strong>Frame 1: The Approach — Fanatical Prospecting</strong></h2><p>In bowling, the shot starts before the ball ever moves. The routine is deliberate: same steps, same breath, same commitment. That’s where consistency begins.</p><p>In sales, your approach is prospecting. It’s the moment you decide whether you’re a professional or a hobbyist. Pros don’t wait for a pipeline crisis. They build a non-negotiable daily rhythm of fanatical prospecting, exactly the way Jeb teaches it.</p><p>“One more call. One more conversation. One more connection.”</p><p>That mindset is your approach. That’s the discipline that separates a bowler stepping onto the lane with purpose from the one sitting at the bar making excuses.</p><p>You pick a target, commit, and move.</p><h2><strong>Frame 2: The Lane — Owning Your Sales Process</strong></h2><p>A lane looks the same every time, but it rarely <em>plays</em> the same. Oil patterns shift. Friction changes. Conditions evolve.</p><p>Your sales process is no different.</p><p>You can’t control a buyer’s internal politics or shifting priorities, but you can control how you move through your process. You can control your cadence, your discovery, your follow-up, and your commitment to advancing every opportunity with intention.</p><p>Average sellers blame the lane. Pros read it.</p><p>They ask <a href="https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/" rel="nofollow">better questions</a>. They recognize where deals stall. They adjust without abandoning the fundamentals. The arrows exist to guide the ball; your process exists to guide you. Ignore it, and you drift straight into the gutter.</p><h2><strong>Frame 3: The Ball — Your Message and the Triangle of Trust</strong></h2><p>A bowler’s ball is drilled to fit their hand, weighted for their style, and chosen for the conditions.</p><p>Your ball is your message—your story, your questions, your ability to connect what you sell to what the buyer actually cares about. When you balance logic, emotion, and values, the ball rolls true.</p><p>Most sellers throw the same generic pitch at every buyer. Pros tune their message. They refine their openings. They speak the buyer’s language.</p><p>Hit with too much emotion and no substance, you lose credibility. Hit with pure logic and no emotional relevance, you miss the pocket of influence.</p><p>The goal is simple: strike emotion first, let logic clean up the rest.</p><h2><strong>Frame 4: The Pins — Prospects, Objections, and Physics</strong></h2><p>Pins obey physics. They aren’t out to get you.</p><p>Prospects are the same.</p><p>Some fall quickly. Some require finesse. Some need a second shot. This is where many sellers unravel emotionally. They take objections personally. They turn one “no” into a story about themselves.</p><p>Objections aren’t judgment. They’re feedback.</p><p>“We’re happy with our current vendor.”</p><p>“Call me next quarter.”</p><p><a href="https://www.salesgravy.university/courses/objection-handling" rel="nofollow">Objections</a> are indicators, and tell you where your angle is off.</p><p>Pros adjust. Ask a different question. Reframe the problem. Bring a story that hits harder. Then take another shot.</p><p>The frame isn’t over until <em>you</em> quit.</p><h2><strong>Frame 5: The Shoes — Mindset and Emotional Control</strong></h2><p>No one bowls in street shoes. You’ll slip, lose balance, and go down hard.</p><p>Your mindset is your pair of bowling shoes. Without emotional control, every call feels unstable. Every objection knocks you off center. Every tough moment spirals.</p><p>Pros prepare their mind before they prepare their day. They visualize tough conversations. They decide how they’ll respond to setbacks before they happen. They choose composure over reaction.</p><p>A confident mind produces a confident delivery. Buyers feel both.</p><h2><strong>Frame 6: The Equipment — Tech as an Amplifier, Not a Crutch</strong></h2><p>Pros carry multiple balls, tape, tools—gear that helps them adjust and stay consistent. None of it bowls for them.</p><p><a href="https://salesgravy.com/how-to-use-data-and-the-right-tools-to-build-your-sales-plan-ask-jeb/" rel="nofollow">Sales is full of tools</a> too: CRMs, AI, sequencing engines, dialers. But tools only multiply effort. They never replace it.</p><p>Weak sellers hide behind technology. Pros use it to increase conversations and stay organized. Tools help you understand the “oil pattern” of your territory. But at the end of the day, it’s still you, a buyer, and a conversation.</p><p>No technology closes deals for you.</p><p><strong>Frame 7: The Team — Culture and Accountability</strong></p><p>Bowling looks individual, but leagues win seasons. Behind every high average is a team pushing each other, challenging complacency, and celebrating progress.</p><p>Sales is the same.</p><p>Great cultures are built around coaching, accountability, and emotional safety. Teams share insights, review calls, and collaborate on tough deals. When someone hits a strike, everyone feels the lift. When someone struggles, the team rallies.</p><p>You’re competing, but you’re not competing <em>against</em> each other. You’re competing against your potential.</p><h2><strong>Frame 8: The Scoreboard — Metrics and Truth</strong></h2><p>The scoreboard doesn’t lie. It doesn’t care how busy you felt. It only reflects execution.</p><p>Your sales scoreboard measures the same: dials, conversations, opportunities created, conversion rates. These numbers are feedback tools. High performers study them. They adjust mechanics, behavior, and cadence based on the data.</p><p>You can’t manage what you don’t measure.</p><p><strong>Frame 9: The Follow-Through — Closing with Composure</strong></p><p>A bowler’s follow-through is controlled and deliberate. The ball is gone, but the motion stays disciplined.</p><p>Closing requires the same composure.</p><p>Many sellers execute well early in the cycle. Then, at the moment of truth, they flinch. They rush. They soften. </p><p>Pros stay steady. They recap value clearly. They ask directly and confidently. They handle final concerns without panic. Closing is the natural output of a disciplined process.</p><h2><strong>Frame 10: The Final Frame — Finishing Strong with Follow-Up</strong></h2><p>The tenth frame separates casual bowlers from champions. Tired, under pressure, and out of margin for error, pros sharpen their focus.</p><p>In sales, the tenth frame is follow-up.</p><p>It’s the week after the demo. The stalled proposal. The buyer who goes quiet. Most sellers mentally check out and tell themselves the wrong story: “If they wanted it, they’d call me.”</p><p>Pros don’t buy that lie.</p><p>Deals are won in the follow-up—professional, relevant, value-driven persistence. That’s where reliability is proven.</p><h2><strong>The Game That Never Ends</strong></h2><p>Sales doesn’t have a perfect 300 game every time. Some days everything strikes clean. Some days, you grind for spares. Some days, the ball finds the gutter no matter how good your form feels.</p><p>The separator is what you do next.</p><p>Pros study the lane. They adjust their feet. They breathe. They get back on the approach and commit to the next shot with the same intensity as the first.</p><p>So as you head into your day, think like a bowler playing the long game. Lace up your mindset. Respect your process. Choose your message with intention. Read your buyers the way pros read the lanes. Lean on your team. Track your scoreboard. And never cheat the follow-through.</p><p>The pins are set. The lane is open. You’ve always got one more frame.</p><p>Step up with purpose. Roll with confidence. And when in doubt, make one more call.</p><p>Ready to take your sales game to the next frame? Build discipline, track your process, and crush your goals with the FREE <a href="https://salesgravy.com/goalguide/" rel="nofollow">Sales Gravy Goal Guide</a>. Start mastering your results today.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;h2&gt;What Does a Perfect Bowling Game Have in Common With Top-Performing Sales Reps?&lt;/h2&gt;&lt;p&gt;Walk into a bowling alley on a Friday night, and you’ll see a scene that looks like pure recreation. The crash of pins, the rumble of conversation, the squeak of shoes on the approach. But beneath all that noise is something far more serious: discipline, repetition, emotional control, and the relentless pursuit of mastery.&lt;/p&gt;&lt;p&gt;That’s the real game. And it’s the exact game top performers play in sales.&lt;/p&gt;&lt;p&gt;Selling rewards consistency, mental toughness, and the willingness to execute the fundamentals long after everyone else has checked out. When you break the sport of bowling down frame by frame, it mirrors what we teach every day at Sales Gravy. Fanatical Prospecting. Emotional control. Owning your process. Staying steady under pressure. Winning one shot at a time.&lt;/p&gt;&lt;p&gt;Each frame reveals a truth about the way elite sellers think and operate.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Frame 1: The Approach — Fanatical Prospecting&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;In bowling, the shot starts before the ball ever moves. The routine is deliberate: same steps, same breath, same commitment. That’s where consistency begins.&lt;/p&gt;&lt;p&gt;In sales, your approach is prospecting. It’s the moment you decide whether you’re a professional or a hobbyist. Pros don’t wait for a pipeline crisis. They build a non-negotiable daily rhythm of fanatical prospecting, exactly the way Jeb teaches it.&lt;/p&gt;&lt;p&gt;“One more call. One more conversation. One more connection.”&lt;/p&gt;&lt;p&gt;That mindset is your approach. That’s the discipline that separates a bowler stepping onto the lane with purpose from the one sitting at the bar making excuses.&lt;/p&gt;&lt;p&gt;You pick a target, commit, and move.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Frame 2: The Lane — Owning Your Sales Process&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;A lane looks the same every time, but it rarely &lt;em&gt;plays&lt;/em&gt; the same. Oil patterns shift. Friction changes. Conditions evolve.&lt;/p&gt;&lt;p&gt;Your sales process is no different.&lt;/p&gt;&lt;p&gt;You can’t control a buyer’s internal politics or shifting priorities, but you can control how you move through your process. You can control your cadence, your discovery, your follow-up, and your commitment to advancing every opportunity with intention.&lt;/p&gt;&lt;p&gt;Average sellers blame the lane. Pros read it.&lt;/p&gt;&lt;p&gt;They ask &lt;a href=&#34;https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/&#34; rel=&#34;nofollow&#34;&gt;better questions&lt;/a&gt;. They recognize where deals stall. They adjust without abandoning the fundamentals. The arrows exist to guide the ball; your process exists to guide you. Ignore it, and you drift straight into the gutter.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Frame 3: The Ball — Your Message and the Triangle of Trust&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;A bowler’s ball is drilled to fit their hand, weighted for their style, and chosen for the conditions.&lt;/p&gt;&lt;p&gt;Your ball is your message—your story, your questions, your ability to connect what you sell to what the buyer actually cares about. When you balance logic, emotion, and values, the ball rolls true.&lt;/p&gt;&lt;p&gt;Most sellers throw the same generic pitch at every buyer. Pros tune their message. They refine their openings. They speak the buyer’s language.&lt;/p&gt;&lt;p&gt;Hit with too much emotion and no substance, you lose credibility. Hit with pure logic and no emotional relevance, you miss the pocket of influence.&lt;/p&gt;&lt;p&gt;The goal is simple: strike emotion first, let logic clean up the rest.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Frame 4: The Pins — Prospects, Objections, and Physics&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Pins obey physics. They aren’t out to get you.&lt;/p&gt;&lt;p&gt;Prospects are the same.&lt;/p&gt;&lt;p&gt;Some fall quickly. Some require finesse. Some need a second shot. This is where many sellers unravel emotionally. They take objections personally. They turn one “no” into a story about themselves.&lt;/p&gt;&lt;p&gt;Objections aren’t judgment. They’re feedback.&lt;/p&gt;&lt;p&gt;“We’re happy with our current vendor.”&lt;/p&gt;&lt;p&gt;“Call me next quarter.”&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/objection-handling&#34; rel=&#34;nofollow&#34;&gt;Objections&lt;/a&gt; are indicators, and tell you where your angle is off.&lt;/p&gt;&lt;p&gt;Pros adjust. Ask a different question. Reframe the problem. Bring a story that hits harder. Then take another shot.&lt;/p&gt;&lt;p&gt;The frame isn’t over until &lt;em&gt;you&lt;/em&gt; quit.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Frame 5: The Shoes — Mindset and Emotional Control&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;No one bowls in street shoes. You’ll slip, lose balance, and go down hard.&lt;/p&gt;&lt;p&gt;Your mindset is your pair of bowling shoes. Without emotional control, every call feels unstable. Every objection knocks you off center. Every tough moment spirals.&lt;/p&gt;&lt;p&gt;Pros prepare their mind before they prepare their day. They visualize tough conversations. They decide how they’ll respond to setbacks before they happen. They choose composure over reaction.&lt;/p&gt;&lt;p&gt;A confident mind produces a confident delivery. Buyers feel both.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Frame 6: The Equipment — Tech as an Amplifier, Not a Crutch&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Pros carry multiple balls, tape, tools—gear that helps them adjust and stay consistent. None of it bowls for them.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-to-use-data-and-the-right-tools-to-build-your-sales-plan-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;Sales is full of tools&lt;/a&gt; too: CRMs, AI, sequencing engines, dialers. But tools only multiply effort. They never replace it.&lt;/p&gt;&lt;p&gt;Weak sellers hide behind technology. Pros use it to increase conversations and stay organized. Tools help you understand the “oil pattern” of your territory. But at the end of the day, it’s still you, a buyer, and a conversation.&lt;/p&gt;&lt;p&gt;No technology closes deals for you.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Frame 7: The Team — Culture and Accountability&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Bowling looks individual, but leagues win seasons. Behind every high average is a team pushing each other, challenging complacency, and celebrating progress.&lt;/p&gt;&lt;p&gt;Sales is the same.&lt;/p&gt;&lt;p&gt;Great cultures are built around coaching, accountability, and emotional safety. Teams share insights, review calls, and collaborate on tough deals. When someone hits a strike, everyone feels the lift. When someone struggles, the team rallies.&lt;/p&gt;&lt;p&gt;You’re competing, but you’re not competing &lt;em&gt;against&lt;/em&gt; each other. You’re competing against your potential.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Frame 8: The Scoreboard — Metrics and Truth&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The scoreboard doesn’t lie. It doesn’t care how busy you felt. It only reflects execution.&lt;/p&gt;&lt;p&gt;Your sales scoreboard measures the same: dials, conversations, opportunities created, conversion rates. These numbers are feedback tools. High performers study them. They adjust mechanics, behavior, and cadence based on the data.&lt;/p&gt;&lt;p&gt;You can’t manage what you don’t measure.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Frame 9: The Follow-Through — Closing with Composure&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;A bowler’s follow-through is controlled and deliberate. The ball is gone, but the motion stays disciplined.&lt;/p&gt;&lt;p&gt;Closing requires the same composure.&lt;/p&gt;&lt;p&gt;Many sellers execute well early in the cycle. Then, at the moment of truth, they flinch. They rush. They soften. &lt;/p&gt;&lt;p&gt;Pros stay steady. They recap value clearly. They ask directly and confidently. They handle final concerns without panic. Closing is the natural output of a disciplined process.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Frame 10: The Final Frame — Finishing Strong with Follow-Up&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The tenth frame separates casual bowlers from champions. Tired, under pressure, and out of margin for error, pros sharpen their focus.&lt;/p&gt;&lt;p&gt;In sales, the tenth frame is follow-up.&lt;/p&gt;&lt;p&gt;It’s the week after the demo. The stalled proposal. The buyer who goes quiet. Most sellers mentally check out and tell themselves the wrong story: “If they wanted it, they’d call me.”&lt;/p&gt;&lt;p&gt;Pros don’t buy that lie.&lt;/p&gt;&lt;p&gt;Deals are won in the follow-up—professional, relevant, value-driven persistence. That’s where reliability is proven.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Game That Never Ends&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Sales doesn’t have a perfect 300 game every time. Some days everything strikes clean. Some days, you grind for spares. Some days, the ball finds the gutter no matter how good your form feels.&lt;/p&gt;&lt;p&gt;The separator is what you do next.&lt;/p&gt;&lt;p&gt;Pros study the lane. They adjust their feet. They breathe. They get back on the approach and commit to the next shot with the same intensity as the first.&lt;/p&gt;&lt;p&gt;So as you head into your day, think like a bowler playing the long game. Lace up your mindset. Respect your process. Choose your message with intention. Read your buyers the way pros read the lanes. Lean on your team. Track your scoreboard. And never cheat the follow-through.&lt;/p&gt;&lt;p&gt;The pins are set. The lane is open. You’ve always got one more frame.&lt;/p&gt;&lt;p&gt;Step up with purpose. Roll with confidence. And when in doubt, make one more call.&lt;/p&gt;&lt;p&gt;Ready to take your sales game to the next frame? Build discipline, track your process, and crush your goals with the FREE &lt;a href=&#34;https://salesgravy.com/goalguide/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Goal Guide&lt;/a&gt;. Start mastering your results today.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/what-bowling-reveals-about-staying-consistent-in-sales-money-monday/</link>
                <pubDate>Sun, 07 Dec 2025 18:11:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/d6f840e8-09fd-48fd-a4fb-ed8d17f6ab6e_les_money_monday_sales_gravy_podcast_cover__1_.jpg"/>
                <itunes:duration>950</itunes:duration>
                
                
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                <itunes:title>Why Being Coachable Isn’t the Same as Being Humble in Sales</itunes:title>
                <title>Why Being Coachable Isn’t the Same as Being Humble in Sales</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-re-coachable-but-are-you-truly-humble&#34;&gt;You’re Coachable, But Are You Truly Humble?&lt;/h2&gt;
&lt;p&gt;You’ve been coachable your entire career. You take feedback, adjust your approach, read books, listen to podcasts, and implement what works. Yet being coachable doesn’t automatically make you humble—and that gap may be costing you more than you realize.&lt;/p&gt;
&lt;p&gt;Nicolas Restrepo, Senior Vice President of Sales at World Emblem, shared on a recent Sales Gravy Podcast episode: “What advice would I give myself ten years ago? Be humble. There’s a difference between being coachable and being humble.”&lt;/p&gt;
&lt;p&gt;Most sales leaders assume coachability covers everything. If you’re open to learning, you’re set—right? Not quite. The best sales leadership is built not only on willingness to learn, but on recognizing that your success was never yours alone.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-being-coachable-actually-means&#34;&gt;&lt;strong&gt;What Being Coachable Actually Means&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A &lt;a href=&#34;https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;coachable leader&lt;/a&gt; stays receptive. Feedback isn’t a threat. Adjustments aren’t a burden. You ask questions, try new techniques, and pivot when something stops working.&lt;/p&gt;
&lt;p&gt;Coachable leaders attend training sessions and apply what they learn. They don’t cling to “the way we’ve always done it” when the market shifts. Adaptability is their baseline.&lt;br /&gt;But it’s only half the picture.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-being-humble-actually-means&#34;&gt;&lt;strong&gt;What Being Humble Actually Means&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Humility isn’t self-deprecation. It’s acknowledging the full story behind every win.&lt;/p&gt;
&lt;p&gt;Humble leaders recognize the customer service rep who handled tough calls, the operations team that pulled off a miracle to meet a deadline, and the mentor who guided them through a high-stakes negotiation.&lt;/p&gt;
&lt;p&gt;Humility shows up when leaders look at a win and say “we did that” instead of “I did that.” It changes the way you speak, how you coach, and how your team shows up around you.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-sales-leaders-confuse-the-two&#34;&gt;&lt;strong&gt;Why Sales Leaders Confuse the Two&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;It’s easy to blur the lines. Coachability requires some humility. You have to acknowledge you don’t know everything. But it’s possible to be coachable and still operate from ego.&lt;/p&gt;
&lt;p&gt;Some leaders take feedback on their &lt;a href=&#34;https://salesgravy.com/8-discovery-mistakes-you-need-stop-making-now/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;discovery process&lt;/a&gt; while taking full credit for the deal. They embrace a new objection-handling framework but never acknowledge the people who supported the outcome. They accept coaching but keep score of how often they were right.&lt;/p&gt;
&lt;p&gt;Coachability grows your skills. Humility grows your people.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-risks-of-only-having-one&#34;&gt;&lt;strong&gt;The Risks of Only Having One&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Coachability without humility&lt;/strong&gt; burns teams out. You may improve individually, but hoarding credit discourages collaboration. When that happens, reps start withholding help because they know their contribution won’t be recognized. They stop sharing insights. They stop going the extra mile. Coachable-but-not-humble leaders also tend to ask for help too late. They’ll accept advice when it arrives but rarely seek it out until they’re underwater.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Humility without coachability&lt;/strong&gt; leads to stagnation. You may share credit generously and build strong relationships, but if you refuse to learn hard truths about your blind spots, your team stalls with you. Some leaders disguise resistance to growth as modesty, deflecting responsibility rather than owning the need for improvement.&lt;/p&gt;
&lt;p&gt;You need both.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-where-these-traits-show-up-in-real-leadership&#34;&gt;&lt;strong&gt;Where These Traits Show Up in Real Leadership&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Consider how coachability and humility show up in everyday situations:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-after-a-big-win&#34;&gt;&lt;strong&gt;After a big win:&lt;/strong&gt;&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Coachable leaders debrief to find the repeatable actions.&lt;/li&gt;
&lt;li&gt;Humble leaders publicly recognize who made the win possible.&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-when-something-fails&#34;&gt;&lt;strong&gt;When something fails:&lt;/strong&gt;&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Coachable leaders ask what they could have done differently.&lt;/li&gt;
&lt;li&gt;Humble leaders avoid placing blame on the team.&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-during-onboarding&#34;&gt;&lt;strong&gt;During onboarding:&lt;/strong&gt;&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Coachable leaders stay open to feedback from new hires about broken processes.&lt;/li&gt;
&lt;li&gt;Humble leaders acknowledge when a new rep brings a skill they don’t have.&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-in-pipeline-reviews&#34;&gt;&lt;strong&gt;In pipeline reviews:&lt;/strong&gt;&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Coachable leaders adjust their forecast based on data.&lt;/li&gt;
&lt;li&gt;Humble leaders give credit to the rep who spotted a risk early.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-this-matters-for-long-term-sales-leadership&#34;&gt;&lt;strong&gt;Why This Matters for Long-Term Sales Leadership&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales leadership is a long game. You’re not just managing this quarter’s number. You’re &lt;a href=&#34;https://salesgravy.com/how-to-create-a-sales-accountability-culture/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;shaping the culture&lt;/a&gt; that determines whether top performers stay or bolt.&lt;/p&gt;
&lt;p&gt;Coachability keeps you sharp. Humility keeps your team aligned.&lt;/p&gt;
&lt;p&gt;When both traits are active, people share ideas more freely because they know you’ll listen. They fight for deals because their effort is seen. They stay through hard quarters because they trust you’re not in it for personal glory.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-develop-both-traits&#34;&gt;&lt;strong&gt;How to Develop Both Traits&lt;/strong&gt;&lt;/h2&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-to-strengthen-coachability&#34;&gt;&lt;strong&gt;To strengthen coachability:&lt;/strong&gt;&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Ask your team for feedback on your leadership and apply it.&lt;/li&gt;
&lt;li&gt;Work with a peer or mentor who will challenge you.&lt;/li&gt;
&lt;li&gt;Notice when you resist feedback and explore why.&lt;/li&gt;
&lt;li&gt;Read one sales leadership book per quarter and implement one idea.&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-to-strengthen-humility&#34;&gt;&lt;strong&gt;To strengthen humility:&lt;/strong&gt;&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;When talking about a win, name three people who contributed.&lt;/li&gt;
&lt;li&gt;Ask for help early instead of waiting until you’re stuck.&lt;/li&gt;
&lt;li&gt;Start meetings by recognizing someone else’s win.&lt;/li&gt;
&lt;li&gt;Pay attention to how often you use “I” versus “we.”&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-questions-to-challenge-yourself&#34;&gt;&lt;strong&gt;Questions to challenge yourself:&lt;/strong&gt;&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;When I talk about a win, who gets credit?&lt;/li&gt;
&lt;li&gt;Do reps bring me ideas, or wait to be told what to do?&lt;/li&gt;
&lt;li&gt;Am I more focused on being right or being effective?&lt;/li&gt;
&lt;li&gt;When was the last time I publicly recognized someone?&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Being coachable gets you in the room. Being humble keeps you there.&lt;/p&gt;
&lt;p&gt;You can study every methodology, attend every training session, and absorb every leadership book. But if the goal is proving how great you are instead of elevating how great your team can become, you’re building on sand.&lt;/p&gt;
&lt;p&gt;The &lt;a href=&#34;https://www.salesgravy.university/courses/building-a-culture-of-accountability&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales leaders&lt;/a&gt; who last, who build high-performing cultures and develop reps who grow into leaders, all understand one truth: success was never a solo act.&lt;/p&gt;
&lt;p&gt;Stay coachable so you keep growing. Stay humble so your team grows with you.&lt;/p&gt;
&lt;p&gt;Your people will feel the difference. So will your results.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Being coachable and humble is just the start. Learn how to inspire your team, earn trust, and create a culture that drives results. Grab your &lt;a href=&#34;https://salesgravy.com/people-follow-you-free-chapter/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;free chapter of &lt;em&gt;People Follow You&lt;/em&gt;&lt;/a&gt; and discover the leadership strategies top sales leaders use every day.&lt;/p&gt;&lt;/p&gt;

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                <description><![CDATA[<h2>You’re Coachable, But Are You Truly Humble?</h2><p>You’ve been coachable your entire career. You take feedback, adjust your approach, read books, listen to podcasts, and implement what works. Yet being coachable doesn’t automatically make you humble—and that gap may be costing you more than you realize.</p><p>Nicolas Restrepo, Senior Vice President of Sales at World Emblem, shared on a recent Sales Gravy Podcast episode: “What advice would I give myself ten years ago? Be humble. There’s a difference between being coachable and being humble.”</p><p>Most sales leaders assume coachability covers everything. If you’re open to learning, you’re set—right? Not quite. The best sales leadership is built not only on willingness to learn, but on recognizing that your success was never yours alone.</p><h2><strong>What Being Coachable Actually Means</strong></h2><p>A <a href="https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/" rel="nofollow">coachable leader</a> stays receptive. Feedback isn’t a threat. Adjustments aren’t a burden. You ask questions, try new techniques, and pivot when something stops working.</p><p>Coachable leaders attend training sessions and apply what they learn. They don’t cling to “the way we’ve always done it” when the market shifts. Adaptability is their baseline.</p><p>But it’s only half the picture.</p><h2><strong>What Being Humble Actually Means</strong></h2><p>Humility isn’t self-deprecation. It’s acknowledging the full story behind every win.</p><p>Humble leaders recognize the customer service rep who handled tough calls, the operations team that pulled off a miracle to meet a deadline, and the mentor who guided them through a high-stakes negotiation.</p><p>Humility shows up when leaders look at a win and say “we did that” instead of “I did that.” It changes the way you speak, how you coach, and how your team shows up around you.</p><h2><strong>Why Sales Leaders Confuse the Two</strong></h2><p>It’s easy to blur the lines. Coachability requires some humility. You have to acknowledge you don’t know everything. But it’s possible to be coachable and still operate from ego.</p><p>Some leaders take feedback on their <a href="https://salesgravy.com/8-discovery-mistakes-you-need-stop-making-now/" rel="nofollow">discovery process</a> while taking full credit for the deal. They embrace a new objection-handling framework but never acknowledge the people who supported the outcome. They accept coaching but keep score of how often they were right.</p><p>Coachability grows your skills. Humility grows your people.</p><h2><strong>The Risks of Only Having One</strong></h2><p><strong>Coachability without humility</strong> burns teams out. You may improve individually, but hoarding credit discourages collaboration. When that happens, reps start withholding help because they know their contribution won’t be recognized. They stop sharing insights. They stop going the extra mile. Coachable-but-not-humble leaders also tend to ask for help too late. They’ll accept advice when it arrives but rarely seek it out until they’re underwater.</p><p><strong>Humility without coachability</strong> leads to stagnation. You may share credit generously and build strong relationships, but if you refuse to learn hard truths about your blind spots, your team stalls with you. Some leaders disguise resistance to growth as modesty, deflecting responsibility rather than owning the need for improvement.</p><p>You need both.</p><h2><strong>Where These Traits Show Up in Real Leadership</strong></h2><p>Consider how coachability and humility show up in everyday situations:</p><h3><strong>After a big win:</strong></h3><ul><li>Coachable leaders debrief to find the repeatable actions.</li><li>Humble leaders publicly recognize who made the win possible.</li></ul><h3><strong>When something fails:</strong></h3><ul><li>Coachable leaders ask what they could have done differently.</li><li>Humble leaders avoid placing blame on the team.</li></ul><h3><strong>During onboarding:</strong></h3><ul><li>Coachable leaders stay open to feedback from new hires about broken processes.</li><li>Humble leaders acknowledge when a new rep brings a skill they don’t have.</li></ul><h3><strong>In pipeline reviews:</strong></h3><ul><li>Coachable leaders adjust their forecast based on data.</li><li>Humble leaders give credit to the rep who spotted a risk early.</li></ul><h2><strong>Why This Matters for Long-Term Sales Leadership</strong></h2><p>Sales leadership is a long game. You’re not just managing this quarter’s number. You’re <a href="https://salesgravy.com/how-to-create-a-sales-accountability-culture/" rel="nofollow">shaping the culture</a> that determines whether top performers stay or bolt.</p><p>Coachability keeps you sharp. Humility keeps your team aligned.</p><p>When both traits are active, people share ideas more freely because they know you’ll listen. They fight for deals because their effort is seen. They stay through hard quarters because they trust you’re not in it for personal glory.</p><h2><strong>How to Develop Both Traits</strong></h2><h3><strong>To strengthen coachability:</strong></h3><ul><li>Ask your team for feedback on your leadership and apply it.</li><li>Work with a peer or mentor who will challenge you.</li><li>Notice when you resist feedback and explore why.</li><li>Read one sales leadership book per quarter and implement one idea.</li></ul><h3><strong>To strengthen humility:</strong></h3><ul><li>When talking about a win, name three people who contributed.</li><li>Ask for help early instead of waiting until you’re stuck.</li><li>Start meetings by recognizing someone else’s win.</li><li>Pay attention to how often you use “I” versus “we.”</li></ul><h3><strong>Questions to challenge yourself:</strong></h3><ul><li>When I talk about a win, who gets credit?</li><li>Do reps bring me ideas, or wait to be told what to do?</li><li>Am I more focused on being right or being effective?</li><li>When was the last time I publicly recognized someone?</li></ul><h2><strong>The Bottom Line</strong></h2><p>Being coachable gets you in the room. Being humble keeps you there.</p><p>You can study every methodology, attend every training session, and absorb every leadership book. But if the goal is proving how great you are instead of elevating how great your team can become, you’re building on sand.</p><p>The <a href="https://www.salesgravy.university/courses/building-a-culture-of-accountability" rel="nofollow">sales leaders</a> who last, who build high-performing cultures and develop reps who grow into leaders, all understand one truth: success was never a solo act.</p><p>Stay coachable so you keep growing. Stay humble so your team grows with you.</p><p>Your people will feel the difference. So will your results.</p><p>Being coachable and humble is just the start. Learn how to inspire your team, earn trust, and create a culture that drives results. Grab your <a href="https://salesgravy.com/people-follow-you-free-chapter/" rel="nofollow">free chapter of <em>People Follow You</em></a> and discover the leadership strategies top sales leaders use every day.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;h2&gt;You’re Coachable, But Are You Truly Humble?&lt;/h2&gt;&lt;p&gt;You’ve been coachable your entire career. You take feedback, adjust your approach, read books, listen to podcasts, and implement what works. Yet being coachable doesn’t automatically make you humble—and that gap may be costing you more than you realize.&lt;/p&gt;&lt;p&gt;Nicolas Restrepo, Senior Vice President of Sales at World Emblem, shared on a recent Sales Gravy Podcast episode: “What advice would I give myself ten years ago? Be humble. There’s a difference between being coachable and being humble.”&lt;/p&gt;&lt;p&gt;Most sales leaders assume coachability covers everything. If you’re open to learning, you’re set—right? Not quite. The best sales leadership is built not only on willingness to learn, but on recognizing that your success was never yours alone.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What Being Coachable Actually Means&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;A &lt;a href=&#34;https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;coachable leader&lt;/a&gt; stays receptive. Feedback isn’t a threat. Adjustments aren’t a burden. You ask questions, try new techniques, and pivot when something stops working.&lt;/p&gt;&lt;p&gt;Coachable leaders attend training sessions and apply what they learn. They don’t cling to “the way we’ve always done it” when the market shifts. Adaptability is their baseline.&lt;/p&gt;&lt;p&gt;But it’s only half the picture.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What Being Humble Actually Means&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Humility isn’t self-deprecation. It’s acknowledging the full story behind every win.&lt;/p&gt;&lt;p&gt;Humble leaders recognize the customer service rep who handled tough calls, the operations team that pulled off a miracle to meet a deadline, and the mentor who guided them through a high-stakes negotiation.&lt;/p&gt;&lt;p&gt;Humility shows up when leaders look at a win and say “we did that” instead of “I did that.” It changes the way you speak, how you coach, and how your team shows up around you.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Why Sales Leaders Confuse the Two&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;It’s easy to blur the lines. Coachability requires some humility. You have to acknowledge you don’t know everything. But it’s possible to be coachable and still operate from ego.&lt;/p&gt;&lt;p&gt;Some leaders take feedback on their &lt;a href=&#34;https://salesgravy.com/8-discovery-mistakes-you-need-stop-making-now/&#34; rel=&#34;nofollow&#34;&gt;discovery process&lt;/a&gt; while taking full credit for the deal. They embrace a new objection-handling framework but never acknowledge the people who supported the outcome. They accept coaching but keep score of how often they were right.&lt;/p&gt;&lt;p&gt;Coachability grows your skills. Humility grows your people.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Risks of Only Having One&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;&lt;strong&gt;Coachability without humility&lt;/strong&gt; burns teams out. You may improve individually, but hoarding credit discourages collaboration. When that happens, reps start withholding help because they know their contribution won’t be recognized. They stop sharing insights. They stop going the extra mile. Coachable-but-not-humble leaders also tend to ask for help too late. They’ll accept advice when it arrives but rarely seek it out until they’re underwater.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Humility without coachability&lt;/strong&gt; leads to stagnation. You may share credit generously and build strong relationships, but if you refuse to learn hard truths about your blind spots, your team stalls with you. Some leaders disguise resistance to growth as modesty, deflecting responsibility rather than owning the need for improvement.&lt;/p&gt;&lt;p&gt;You need both.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Where These Traits Show Up in Real Leadership&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Consider how coachability and humility show up in everyday situations:&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;After a big win:&lt;/strong&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;Coachable leaders debrief to find the repeatable actions.&lt;/li&gt;&lt;li&gt;Humble leaders publicly recognize who made the win possible.&lt;/li&gt;&lt;/ul&gt;&lt;h3&gt;&lt;strong&gt;When something fails:&lt;/strong&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;Coachable leaders ask what they could have done differently.&lt;/li&gt;&lt;li&gt;Humble leaders avoid placing blame on the team.&lt;/li&gt;&lt;/ul&gt;&lt;h3&gt;&lt;strong&gt;During onboarding:&lt;/strong&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;Coachable leaders stay open to feedback from new hires about broken processes.&lt;/li&gt;&lt;li&gt;Humble leaders acknowledge when a new rep brings a skill they don’t have.&lt;/li&gt;&lt;/ul&gt;&lt;h3&gt;&lt;strong&gt;In pipeline reviews:&lt;/strong&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;Coachable leaders adjust their forecast based on data.&lt;/li&gt;&lt;li&gt;Humble leaders give credit to the rep who spotted a risk early.&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;&lt;strong&gt;Why This Matters for Long-Term Sales Leadership&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Sales leadership is a long game. You’re not just managing this quarter’s number. You’re &lt;a href=&#34;https://salesgravy.com/how-to-create-a-sales-accountability-culture/&#34; rel=&#34;nofollow&#34;&gt;shaping the culture&lt;/a&gt; that determines whether top performers stay or bolt.&lt;/p&gt;&lt;p&gt;Coachability keeps you sharp. Humility keeps your team aligned.&lt;/p&gt;&lt;p&gt;When both traits are active, people share ideas more freely because they know you’ll listen. They fight for deals because their effort is seen. They stay through hard quarters because they trust you’re not in it for personal glory.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;How to Develop Both Traits&lt;/strong&gt;&lt;/h2&gt;&lt;h3&gt;&lt;strong&gt;To strengthen coachability:&lt;/strong&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;Ask your team for feedback on your leadership and apply it.&lt;/li&gt;&lt;li&gt;Work with a peer or mentor who will challenge you.&lt;/li&gt;&lt;li&gt;Notice when you resist feedback and explore why.&lt;/li&gt;&lt;li&gt;Read one sales leadership book per quarter and implement one idea.&lt;/li&gt;&lt;/ul&gt;&lt;h3&gt;&lt;strong&gt;To strengthen humility:&lt;/strong&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;When talking about a win, name three people who contributed.&lt;/li&gt;&lt;li&gt;Ask for help early instead of waiting until you’re stuck.&lt;/li&gt;&lt;li&gt;Start meetings by recognizing someone else’s win.&lt;/li&gt;&lt;li&gt;Pay attention to how often you use “I” versus “we.”&lt;/li&gt;&lt;/ul&gt;&lt;h3&gt;&lt;strong&gt;Questions to challenge yourself:&lt;/strong&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;When I talk about a win, who gets credit?&lt;/li&gt;&lt;li&gt;Do reps bring me ideas, or wait to be told what to do?&lt;/li&gt;&lt;li&gt;Am I more focused on being right or being effective?&lt;/li&gt;&lt;li&gt;When was the last time I publicly recognized someone?&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Being coachable gets you in the room. Being humble keeps you there.&lt;/p&gt;&lt;p&gt;You can study every methodology, attend every training session, and absorb every leadership book. But if the goal is proving how great you are instead of elevating how great your team can become, you’re building on sand.&lt;/p&gt;&lt;p&gt;The &lt;a href=&#34;https://www.salesgravy.university/courses/building-a-culture-of-accountability&#34; rel=&#34;nofollow&#34;&gt;sales leaders&lt;/a&gt; who last, who build high-performing cultures and develop reps who grow into leaders, all understand one truth: success was never a solo act.&lt;/p&gt;&lt;p&gt;Stay coachable so you keep growing. Stay humble so your team grows with you.&lt;/p&gt;&lt;p&gt;Your people will feel the difference. So will your results.&lt;/p&gt;&lt;p&gt;Being coachable and humble is just the start. Learn how to inspire your team, earn trust, and create a culture that drives results. Grab your &lt;a href=&#34;https://salesgravy.com/people-follow-you-free-chapter/&#34; rel=&#34;nofollow&#34;&gt;free chapter of &lt;em&gt;People Follow You&lt;/em&gt;&lt;/a&gt; and discover the leadership strategies top sales leaders use every day.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-being-coachable-isnt-the-same-as-being-humble-in-sales/</link>
                <pubDate>Thu, 04 Dec 2025 18:02:00 &#43;0000</pubDate>
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                <itunes:duration>1592</itunes:duration>
                
                
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                <itunes:title>Are You Letting Rejection Control Your Sales Career? (Ask Jeb)</itunes:title>
                <title>Are You Letting Rejection Control Your Sales Career? (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll stop you in your tracks: Would you let someone walk up to you, take your wallet, empty out all your cash and credit cards, and leave your family with nothing?&lt;/p&gt;
&lt;p&gt;Of course not. That&amp;#8217;s insane.&lt;/p&gt;
&lt;p&gt;But if you&amp;#8217;re in sales and you let rejection stop you from making calls, booking appointments, and closing deals, that&amp;#8217;s exactly what you&amp;#8217;re doing. You&amp;#8217;re handing over your commission check to fear.&lt;/p&gt;
&lt;p&gt;That was the powerful insight from Wendy Ramirez, a leading Mexican sales expert and author of &lt;em&gt;Lo que nadie habla de las ventas: Estrategias para no ser llamarada de petate&lt;/em&gt; or &lt;em&gt;What Nobody Talks About in Sales: Strategies to Avoid Being a Flash in the Pan&lt;/em&gt;, on a recent episode of Ask Jeb the Sales Gravy Podcast. When you give rejection the power to stop you, you&amp;#8217;re literally taking money away from your family. Let that sink in.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-science-of-why-rejection-hurts&#34;&gt;The Science of Why Rejection Hurts&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s get one thing straight right now: I&amp;#8217;m not going to sit here and glorify rejection. Nobody wants to be rejected. Unless you&amp;#8217;re a pure sociopath who feels nothing (and there aren&amp;#8217;t many of those in sales), rejection is going to hurt you.&lt;/p&gt;
&lt;p&gt;It doesn&amp;#8217;t matter if you&amp;#8217;re highly outcome-driven like me or highly empathetic. &lt;a href=&#34;https://youtu.be/ddjRyIHq6LA?si=8RcpMeH50aXaLXig&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Rejection hurts&lt;/a&gt; everyone in different degrees, but it hurts. Period.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what&amp;#8217;s actually happening inside your body when you get rejected: Your brain treats rejection like a physical threat. Fight or flight kicks in. It&amp;#8217;s a neurophysical response that dumps adrenaline into your bloodstream, makes your heart race, and creates this overwhelming urge to either run away or fight back.&lt;/p&gt;
&lt;p&gt;That uncomfortable feeling? That&amp;#8217;s not weakness. That&amp;#8217;s just science.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-problem-sales-is-a-rejection-dense-profession&#34;&gt;The Problem: Sales Is a Rejection-Dense Profession&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the brutal reality about selling: If you don&amp;#8217;t face rejection, you&amp;#8217;re going to fail.&lt;/p&gt;
&lt;p&gt;Sales is what I call a rejection-dense profession. When you hit rejection in sales, you don&amp;#8217;t have the option of going backwards. You can go over it, through it, around it, or dig under it. But your job is literally to go out into the world, find rejection, and bring it home.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the job description. That&amp;#8217;s what we signed up for.&lt;/p&gt;
&lt;p&gt;Think about it like this: A few years back, I got invited to jump out of an airplane with the Golden Knights, the U.S. Army&amp;#8217;s elite parachute team. I&amp;#8217;m not a skydiver (just like I&amp;#8217;m not a Spanish speaker), but what an honor to jump with probably the best parachute team worldwide.&lt;/p&gt;
&lt;p&gt;I asked the guy I was tandem jumping with how many times he&amp;#8217;d jumped. Ten thousand times, he said. So I asked him, &amp;#8220;Do you ever get afraid?&amp;#8221;&lt;/p&gt;
&lt;p&gt;His answer changed everything for me: &amp;#8220;Of course, I get afraid. I&amp;#8217;m jumping out of an airplane. Your body is going to get afraid. I&amp;#8217;ve just done it so many times that I know exactly what the process is. I&amp;#8217;m able to get myself to jump even though my brain says this is the wrong thing to do.&amp;#8221;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s exactly what you have to do in sales.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-obstacle-immunity&#34;&gt;Building Obstacle Immunity&lt;/h2&gt;
&lt;p&gt;In my book &lt;em&gt;&lt;a href=&#34;https://a.co/d/4RMCLum&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Objections&lt;/a&gt;&lt;/em&gt;, I talk about something called obstacle immunity. It&amp;#8217;s the process human beings go through of facing something that feels really big and uncomfortable, but doing it enough times that we lower the size of that obstacle.&lt;/p&gt;
&lt;p&gt;The fear of being rejected never fully goes away. But you can lower that fear.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s how you do it:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Develop the Ledge Technique&lt;/strong&gt;&lt;br /&gt;The ledge &lt;a href=&#34;https://www.youtube.com/watch?v=8u1Mp8FgR18&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;technique&lt;/a&gt; allows you to interrupt or break the pattern you feel in fight or flight when you get rejected. It helps you regain your poise and confidence so you know what to say next. It&amp;#8217;s about taking control of the conversation when someone gives you an objection.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Understand the Difference Between Objections and Rejection&lt;/strong&gt;&lt;br /&gt;An objection isn&amp;#8217;t the same as a rejection, even though they feel essentially the same in your body. When someone objects, they&amp;#8217;re giving you information. When someone rejects you, they&amp;#8217;re saying no. Learn to tell the difference.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Focus on Emotional Discipline&lt;/strong&gt;&lt;br /&gt;In emotionally tense situations, you&amp;#8217;ve got to be emotionally disciplined. You&amp;#8217;ve got to gain control, gain poise, and handle those objections in a way that allows you to achieve your desired outcome.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-mindset-makes-all-the-difference&#34;&gt;The Mindset Makes All the Difference&lt;/h2&gt;
&lt;p&gt;Sales is a skill position. There are particular skills, techniques, and tools you need to deploy to be good at the craft. But the thing that makes all the difference is what&amp;#8217;s in your head.&lt;/p&gt;
&lt;p&gt;This is no different than athletics. Elite athletes all operate at similar skill and talent levels. They&amp;#8217;ll tell you that winning or losing happens between the ears.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;m a big golfer. The difference between me having a really good game or a really bad game is one hundred percent what&amp;#8217;s in my head. My body knows what to do. I know how to swing the club. The mental game is everything.&lt;/p&gt;
&lt;p&gt;If you don&amp;#8217;t &lt;a href=&#34;https://www.salesgravy.university/courses/mindset&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;fix your mindset&lt;/a&gt;, you&amp;#8217;re not going to get the results you&amp;#8217;re expecting. People think they&amp;#8217;re stuck and can&amp;#8217;t move forward. But it&amp;#8217;s just about moving your mindset. Get more information. Learn something new. Apply what you learn. That&amp;#8217;s how you increase your mindset and get better results.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-giving-away-your-power&#34;&gt;Stop Giving Away Your Power&lt;/h2&gt;
&lt;p&gt;When Wendy said, &amp;#8220;When you give to the clients, when you give to the people that rejected you, the power to stop you, that&amp;#8217;s exactly what you do,&amp;#8221; it hit me like a freight train.&lt;/p&gt;
&lt;p&gt;You wouldn&amp;#8217;t let someone take your wallet. You wouldn&amp;#8217;t let someone steal from your family. So why would you let rejection steal your future?&lt;/p&gt;
&lt;p&gt;The next time you feel that uncomfortable feeling in your chest after getting rejected, remember this: That feeling is just your body doing what it&amp;#8217;s supposed to do. It&amp;#8217;s not telling you to quit. It&amp;#8217;s telling you that you&amp;#8217;re doing something hard, something that matters, something that will pay off.&lt;/p&gt;
&lt;p&gt;Face your fear. Make the next call. The difference between average salespeople and elite performers isn&amp;#8217;t talent. It&amp;#8217;s the willingness to go through rejection instead of around it.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you win.&lt;/p&gt;
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                <description><![CDATA[<p>Here’s a question that’ll stop you in your tracks: Would you let someone walk up to you, take your wallet, empty out all your cash and credit cards, and leave your family with nothing?</p>
<p>Of course not. That’s insane.</p>
<p>But if you’re in sales and you let rejection stop you from making calls, booking appointments, and closing deals, that’s exactly what you’re doing. You’re handing over your commission check to fear.</p>
<p>That was the powerful insight from Wendy Ramirez, a leading Mexican sales expert and author of <em>Lo que nadie habla de las ventas: Estrategias para no ser llamarada de petate</em> or <em>What Nobody Talks About in Sales: Strategies to Avoid Being a Flash in the Pan</em>, on a recent episode of Ask Jeb the Sales Gravy Podcast. When you give rejection the power to stop you, you’re literally taking money away from your family. Let that sink in.</p>
<h2 id="h-the-science-of-why-rejection-hurts">The Science of Why Rejection Hurts</h2>
<p>Let’s get one thing straight right now: I’m not going to sit here and glorify rejection. Nobody wants to be rejected. Unless you’re a pure sociopath who feels nothing (and there aren’t many of those in sales), rejection is going to hurt you.</p>
<p>It doesn’t matter if you’re highly outcome-driven like me or highly empathetic. <a href="https://youtu.be/ddjRyIHq6LA?si=8RcpMeH50aXaLXig" rel="nofollow">Rejection hurts</a> everyone in different degrees, but it hurts. Period.</p>
<p>Here’s what’s actually happening inside your body when you get rejected: Your brain treats rejection like a physical threat. Fight or flight kicks in. It’s a neurophysical response that dumps adrenaline into your bloodstream, makes your heart race, and creates this overwhelming urge to either run away or fight back.</p>
<p>That uncomfortable feeling? That’s not weakness. That’s just science.</p>
<h2 id="h-the-problem-sales-is-a-rejection-dense-profession">The Problem: Sales Is a Rejection-Dense Profession</h2>
<p>Here’s the brutal reality about selling: If you don’t face rejection, you’re going to fail.</p>
<p>Sales is what I call a rejection-dense profession. When you hit rejection in sales, you don’t have the option of going backwards. You can go over it, through it, around it, or dig under it. But your job is literally to go out into the world, find rejection, and bring it home.</p>
<p>That’s the job description. That’s what we signed up for.</p>
<p>Think about it like this: A few years back, I got invited to jump out of an airplane with the Golden Knights, the U.S. Army’s elite parachute team. I’m not a skydiver (just like I’m not a Spanish speaker), but what an honor to jump with probably the best parachute team worldwide.</p>
<p>I asked the guy I was tandem jumping with how many times he’d jumped. Ten thousand times, he said. So I asked him, “Do you ever get afraid?”</p>
<p>His answer changed everything for me: “Of course, I get afraid. I’m jumping out of an airplane. Your body is going to get afraid. I’ve just done it so many times that I know exactly what the process is. I’m able to get myself to jump even though my brain says this is the wrong thing to do.”</p>
<p>That’s exactly what you have to do in sales.</p>
<h2 id="h-building-obstacle-immunity">Building Obstacle Immunity</h2>
<p>In my book <em><a href="https://a.co/d/4RMCLum" rel="nofollow">Objections</a></em>, I talk about something called obstacle immunity. It’s the process human beings go through of facing something that feels really big and uncomfortable, but doing it enough times that we lower the size of that obstacle.</p>
<p>The fear of being rejected never fully goes away. But you can lower that fear.</p>
<p>Here’s how you do it:</p>
<p><strong>Develop the Ledge Technique</strong><br/>The ledge <a href="https://www.youtube.com/watch?v=8u1Mp8FgR18" rel="nofollow">technique</a> allows you to interrupt or break the pattern you feel in fight or flight when you get rejected. It helps you regain your poise and confidence so you know what to say next. It’s about taking control of the conversation when someone gives you an objection.</p>
<p><strong>Understand the Difference Between Objections and Rejection</strong><br/>An objection isn’t the same as a rejection, even though they feel essentially the same in your body. When someone objects, they’re giving you information. When someone rejects you, they’re saying no. Learn to tell the difference.</p>
<p><strong>Focus on Emotional Discipline</strong><br/>In emotionally tense situations, you’ve got to be emotionally disciplined. You’ve got to gain control, gain poise, and handle those objections in a way that allows you to achieve your desired outcome.</p>
<h2 id="h-the-mindset-makes-all-the-difference">The Mindset Makes All the Difference</h2>
<p>Sales is a skill position. There are particular skills, techniques, and tools you need to deploy to be good at the craft. But the thing that makes all the difference is what’s in your head.</p>
<p>This is no different than athletics. Elite athletes all operate at similar skill and talent levels. They’ll tell you that winning or losing happens between the ears.</p>
<p>I’m a big golfer. The difference between me having a really good game or a really bad game is one hundred percent what’s in my head. My body knows what to do. I know how to swing the club. The mental game is everything.</p>
<p>If you don’t <a href="https://www.salesgravy.university/courses/mindset" rel="nofollow">fix your mindset</a>, you’re not going to get the results you’re expecting. People think they’re stuck and can’t move forward. But it’s just about moving your mindset. Get more information. Learn something new. Apply what you learn. That’s how you increase your mindset and get better results.</p>
<h2 id="h-stop-giving-away-your-power">Stop Giving Away Your Power</h2>
<p>When Wendy said, “When you give to the clients, when you give to the people that rejected you, the power to stop you, that’s exactly what you do,” it hit me like a freight train.</p>
<p>You wouldn’t let someone take your wallet. You wouldn’t let someone steal from your family. So why would you let rejection steal your future?</p>
<p>The next time you feel that uncomfortable feeling in your chest after getting rejected, remember this: That feeling is just your body doing what it’s supposed to do. It’s not telling you to quit. It’s telling you that you’re doing something hard, something that matters, something that will pay off.</p>
<p>Face your fear. Make the next call. The difference between average salespeople and elite performers isn’t talent. It’s the willingness to go through rejection instead of around it.</p>
<p>That’s how you win.</p>
<div></div>
<hr/>
<div></div>
<p><strong>Ready to take your sales game to the next level?</strong> Check out <a href="https://salesgravy.com/edge/" rel="nofollow"><em>The</em> <em>LinkedIn</em> <em>Edge</em></a> to learn how to leverage the world’s most powerful B2B social selling platform to fill your pipeline, build relationships, and close more deals.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll stop you in your tracks: Would you let someone walk up to you, take your wallet, empty out all your cash and credit cards, and leave your family with nothing?&lt;/p&gt;
&lt;p&gt;Of course not. That’s insane.&lt;/p&gt;
&lt;p&gt;But if you’re in sales and you let rejection stop you from making calls, booking appointments, and closing deals, that’s exactly what you’re doing. You’re handing over your commission check to fear.&lt;/p&gt;
&lt;p&gt;That was the powerful insight from Wendy Ramirez, a leading Mexican sales expert and author of &lt;em&gt;Lo que nadie habla de las ventas: Estrategias para no ser llamarada de petate&lt;/em&gt; or &lt;em&gt;What Nobody Talks About in Sales: Strategies to Avoid Being a Flash in the Pan&lt;/em&gt;, on a recent episode of Ask Jeb the Sales Gravy Podcast. When you give rejection the power to stop you, you’re literally taking money away from your family. Let that sink in.&lt;/p&gt;
&lt;h2 id=&#34;h-the-science-of-why-rejection-hurts&#34;&gt;The Science of Why Rejection Hurts&lt;/h2&gt;
&lt;p&gt;Let’s get one thing straight right now: I’m not going to sit here and glorify rejection. Nobody wants to be rejected. Unless you’re a pure sociopath who feels nothing (and there aren’t many of those in sales), rejection is going to hurt you.&lt;/p&gt;
&lt;p&gt;It doesn’t matter if you’re highly outcome-driven like me or highly empathetic. &lt;a href=&#34;https://youtu.be/ddjRyIHq6LA?si=8RcpMeH50aXaLXig&#34; rel=&#34;nofollow&#34;&gt;Rejection hurts&lt;/a&gt; everyone in different degrees, but it hurts. Period.&lt;/p&gt;
&lt;p&gt;Here’s what’s actually happening inside your body when you get rejected: Your brain treats rejection like a physical threat. Fight or flight kicks in. It’s a neurophysical response that dumps adrenaline into your bloodstream, makes your heart race, and creates this overwhelming urge to either run away or fight back.&lt;/p&gt;
&lt;p&gt;That uncomfortable feeling? That’s not weakness. That’s just science.&lt;/p&gt;
&lt;h2 id=&#34;h-the-problem-sales-is-a-rejection-dense-profession&#34;&gt;The Problem: Sales Is a Rejection-Dense Profession&lt;/h2&gt;
&lt;p&gt;Here’s the brutal reality about selling: If you don’t face rejection, you’re going to fail.&lt;/p&gt;
&lt;p&gt;Sales is what I call a rejection-dense profession. When you hit rejection in sales, you don’t have the option of going backwards. You can go over it, through it, around it, or dig under it. But your job is literally to go out into the world, find rejection, and bring it home.&lt;/p&gt;
&lt;p&gt;That’s the job description. That’s what we signed up for.&lt;/p&gt;
&lt;p&gt;Think about it like this: A few years back, I got invited to jump out of an airplane with the Golden Knights, the U.S. Army’s elite parachute team. I’m not a skydiver (just like I’m not a Spanish speaker), but what an honor to jump with probably the best parachute team worldwide.&lt;/p&gt;
&lt;p&gt;I asked the guy I was tandem jumping with how many times he’d jumped. Ten thousand times, he said. So I asked him, “Do you ever get afraid?”&lt;/p&gt;
&lt;p&gt;His answer changed everything for me: “Of course, I get afraid. I’m jumping out of an airplane. Your body is going to get afraid. I’ve just done it so many times that I know exactly what the process is. I’m able to get myself to jump even though my brain says this is the wrong thing to do.”&lt;/p&gt;
&lt;p&gt;That’s exactly what you have to do in sales.&lt;/p&gt;
&lt;h2 id=&#34;h-building-obstacle-immunity&#34;&gt;Building Obstacle Immunity&lt;/h2&gt;
&lt;p&gt;In my book &lt;em&gt;&lt;a href=&#34;https://a.co/d/4RMCLum&#34; rel=&#34;nofollow&#34;&gt;Objections&lt;/a&gt;&lt;/em&gt;, I talk about something called obstacle immunity. It’s the process human beings go through of facing something that feels really big and uncomfortable, but doing it enough times that we lower the size of that obstacle.&lt;/p&gt;
&lt;p&gt;The fear of being rejected never fully goes away. But you can lower that fear.&lt;/p&gt;
&lt;p&gt;Here’s how you do it:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Develop the Ledge Technique&lt;/strong&gt;&lt;br/&gt;The ledge &lt;a href=&#34;https://www.youtube.com/watch?v=8u1Mp8FgR18&#34; rel=&#34;nofollow&#34;&gt;technique&lt;/a&gt; allows you to interrupt or break the pattern you feel in fight or flight when you get rejected. It helps you regain your poise and confidence so you know what to say next. It’s about taking control of the conversation when someone gives you an objection.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Understand the Difference Between Objections and Rejection&lt;/strong&gt;&lt;br/&gt;An objection isn’t the same as a rejection, even though they feel essentially the same in your body. When someone objects, they’re giving you information. When someone rejects you, they’re saying no. Learn to tell the difference.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Focus on Emotional Discipline&lt;/strong&gt;&lt;br/&gt;In emotionally tense situations, you’ve got to be emotionally disciplined. You’ve got to gain control, gain poise, and handle those objections in a way that allows you to achieve your desired outcome.&lt;/p&gt;
&lt;h2 id=&#34;h-the-mindset-makes-all-the-difference&#34;&gt;The Mindset Makes All the Difference&lt;/h2&gt;
&lt;p&gt;Sales is a skill position. There are particular skills, techniques, and tools you need to deploy to be good at the craft. But the thing that makes all the difference is what’s in your head.&lt;/p&gt;
&lt;p&gt;This is no different than athletics. Elite athletes all operate at similar skill and talent levels. They’ll tell you that winning or losing happens between the ears.&lt;/p&gt;
&lt;p&gt;I’m a big golfer. The difference between me having a really good game or a really bad game is one hundred percent what’s in my head. My body knows what to do. I know how to swing the club. The mental game is everything.&lt;/p&gt;
&lt;p&gt;If you don’t &lt;a href=&#34;https://www.salesgravy.university/courses/mindset&#34; rel=&#34;nofollow&#34;&gt;fix your mindset&lt;/a&gt;, you’re not going to get the results you’re expecting. People think they’re stuck and can’t move forward. But it’s just about moving your mindset. Get more information. Learn something new. Apply what you learn. That’s how you increase your mindset and get better results.&lt;/p&gt;
&lt;h2 id=&#34;h-stop-giving-away-your-power&#34;&gt;Stop Giving Away Your Power&lt;/h2&gt;
&lt;p&gt;When Wendy said, “When you give to the clients, when you give to the people that rejected you, the power to stop you, that’s exactly what you do,” it hit me like a freight train.&lt;/p&gt;
&lt;p&gt;You wouldn’t let someone take your wallet. You wouldn’t let someone steal from your family. So why would you let rejection steal your future?&lt;/p&gt;
&lt;p&gt;The next time you feel that uncomfortable feeling in your chest after getting rejected, remember this: That feeling is just your body doing what it’s supposed to do. It’s not telling you to quit. It’s telling you that you’re doing something hard, something that matters, something that will pay off.&lt;/p&gt;
&lt;p&gt;Face your fear. Make the next call. The difference between average salespeople and elite performers isn’t talent. It’s the willingness to go through rejection instead of around it.&lt;/p&gt;
&lt;p&gt;That’s how you win.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Ready to take your sales game to the next level?&lt;/strong&gt; Check out &lt;a href=&#34;https://salesgravy.com/edge/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;The&lt;/em&gt; &lt;em&gt;LinkedIn&lt;/em&gt; &lt;em&gt;Edge&lt;/em&gt;&lt;/a&gt; to learn how to leverage the world’s most powerful B2B social selling platform to fill your pipeline, build relationships, and close more deals.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/are-you-letting-rejection-control-your-sales-career-ask-jeb/</link>
                <pubDate>Tue, 02 Dec 2025 18:32:00 &#43;0000</pubDate>
                <itunes:duration>866</itunes:duration>
                
                
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                <itunes:title>The Linchpin Effect: Making Your Buyers Need You, Not Just Want You (Money Monday)</itunes:title>
                <title>The Linchpin Effect: Making Your Buyers Need You, Not Just Want You (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Your prospects know when you&amp;#8217;re waiting for your turn to talk. They can feel when you&amp;#8217;re performing instead of partnering. And the moment they sense you&amp;#8217;re treating them like a transaction, you&amp;#8217;ve already lost the sale, or at least the loyalty that comes after it.&lt;/p&gt;
&lt;p&gt;The difference between good salespeople and unforgettable ones isn&amp;#8217;t about closing techniques or fancy proposals. It&amp;#8217;s about becoming the trusted sales advisor your buyers can&amp;#8217;t imagine doing business without. It&amp;#8217;s about evolving from vendor to linchpin—the person who holds everything together.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-does-it-mean-to-be-a-linchpin&#34;&gt;&lt;strong&gt;What Does It Mean to Be a Linchpin?&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A linchpin is the small pin that holds a wheel on its axle. Remove it, and everything falls apart.&lt;/p&gt;
&lt;p&gt;In sales, being a linchpin means you&amp;#8217;re more than someone who takes orders or delivers quotes. You&amp;#8217;re the trusted sales advisor buyers turn to for guidance, validation, and expertise. They don&amp;#8217;t just buy from you; they believe in you. They want your opinion. They rely on your consistency. And when things get messy, they know you&amp;#8217;ll help them make sense of it all.&lt;/p&gt;
&lt;p&gt;But most salespeople never reach linchpin status. They stay stuck in the vendor zone: quoting, pitching, following up, moving on. It&amp;#8217;s safe. It hits metrics. But safety doesn&amp;#8217;t create loyalty.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-most-sellers-stay-vendors&#34;&gt;&lt;strong&gt;Why Most Sellers Stay Vendors&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The vendor zone is comfortable. You know what to do. You have a process. You check boxes.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the problem: your prospect can feel when you&amp;#8217;re focused on yourself instead of them. They know when you&amp;#8217;re running through a script or waiting to launch into your pitch. And that feeling—that sense of being just another number—kills trust before it ever has a chance to grow.&lt;/p&gt;
&lt;p&gt;Being a trusted sales advisor requires something different. It requires you to slow down, tune in, and genuinely care about the person across from you. That&amp;#8217;s where the magic happens.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-build-emotional-connection-through-reading-the-room&#34;&gt;&lt;strong&gt;Build Emotional Connection Through Reading the Room&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The best salespeople don&amp;#8217;t take behavior at face value. They interpret it.&lt;/p&gt;
&lt;p&gt;When a buyer seems distracted or cold, linchpin sellers pause and ask themselves: &lt;em&gt;What&amp;#8217;s really happening here?&lt;/em&gt; Is this person overwhelmed? Skeptical because of a bad past experience? Or just thinking deeply because they need time to process?&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s how to sharpen your ability to &lt;a href=&#34;https://salesgravy.com/youll-sell-more-when-you-adapt-to-buyer-personality-styles/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;read buyer emotions&lt;/a&gt;:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Match and mirror.&lt;/strong&gt; Notice their pace, tone, and energy, then subtly align with it. People feel safer with people who move at a similar rhythm.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Say what you&amp;#8217;re thinking.&lt;/strong&gt; Use your inside voice as your outside voice. Try: &amp;#8220;It sounds like this project has a lot of pressure behind it&amp;#8221; or &amp;#8220;You seem hesitant—can I ask what&amp;#8217;s causing that?&amp;#8221; Naming emotions and behaviors politely opens doors.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Embrace the silence.&lt;/strong&gt; Silence doesn&amp;#8217;t mean rejection. It means your buyer is thinking, absorbing, processing. This is where most salespeople blow it. They open their mouths too soon because they can&amp;#8217;t handle the quiet. Five extra minutes of patience is often what stands between winning and losing a deal.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Reading people is empathy in motion. But it takes work. And most salespeople don&amp;#8217;t take the time.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-lead-with-curiosity&#34;&gt;&lt;strong&gt;Lead With Curiosity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Curiosity is the trait that rarely gets enough attention in sales training. But when you&amp;#8217;re &lt;a href=&#34;https://salesgravy.com/how-leading-with-curiosity-on-cold-calls-builds-trust/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;genuinely curious&lt;/a&gt; about what makes your buyers tick—what drives their decisions, what matters most to them, what keeps them up at night—you move past small talk and into real conversations.&lt;/p&gt;
&lt;p&gt;When you show up to serve instead of showing up to sell, curiosity becomes natural. You ask questions to understand what your customers actually need. You build solutions together. And that&amp;#8217;s the moment you become essential to solving their problems.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s how to leverage curiosity as a trusted sales advisor:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Ask one more question.&lt;/strong&gt; When your buyer answers, don&amp;#8217;t jump into your pitch. Say, &amp;#8220;Tell me more about that&amp;#8221; or &amp;#8220;What else is behind that concern?&amp;#8221; That extra question is where the truth often lives.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Replace judgment with wonder.&lt;/strong&gt; When a prospect makes an odd request, don&amp;#8217;t think &amp;#8220;That&amp;#8217;s ridiculous.&amp;#8221; Think &amp;#8220;I wonder what&amp;#8217;s driving that?&amp;#8221; That mindset shift changes your energy completely—and they can feel it.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Prep curiosity prompts before each meeting.&lt;/strong&gt; Write down three open-ended questions that start with &amp;#8220;how&amp;#8221; or &amp;#8220;what.&amp;#8221; Questions like &amp;#8220;How will this impact your team&amp;#8217;s workload?&amp;#8221; or &amp;#8220;What happens if nothing changes?&amp;#8221; uncover real motivation.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;The phrase &amp;#8220;I&amp;#8217;m so curious about&amp;#8230;&amp;#8221; has become a game-changer in discovery calls. It opens doors to deeper conversations. Most buyers will jump right in, and the conversation flows naturally. Your job is to listen, take notes, and get even more curious as they open up.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-evolve-into-an-indispensable-consultant&#34;&gt;&lt;strong&gt;Evolve Into an Indispensable Consultant&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople understand the concept of being consultative: asking questions, offering insights, guiding decisions. But the best take it further. They become so valuable that their clients&amp;#8217; success feels harder to imagine without them.&lt;/p&gt;
&lt;p&gt;When you become indispensable, things don&amp;#8217;t function properly without you. People need you, not just want you. You bring unique value that can&amp;#8217;t easily be replaced, because nobody is you.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s how to go beyond helpful and become essential:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Diagnose before you recommend.&lt;/strong&gt; Don&amp;#8217;t rush to fix. Take time to fully understand the client&amp;#8217;s situation. Ask deeper questions. Look for patterns. Confirm what really matters before offering solutions. You&amp;#8217;ll gain trust faster through understanding than urgency.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Teach through insight.&lt;/strong&gt; Help your clients see their business from a new angle. Bring context, data, or perspective they haven&amp;#8217;t considered. When they walk away from a meeting thinking differently because of you, you&amp;#8217;re no longer just a vendor—you&amp;#8217;re a resource.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Lead with consistency and integrity.&lt;/strong&gt; Show up when it&amp;#8217;s easy, but also show up when it&amp;#8217;s not. Be steady, dependable, and transparent, especially when outcomes are uncertain. Indispensable consultants don&amp;#8217;t disappear when things get complicated. They stay close, communicate clearly, and make it easier for clients to move forward with confidence.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;When you understand deeply, teach clearly, and lead consistently, you become more than a salesperson. You become part of your clients&amp;#8217; strategy. You become the trusted sales advisor they call first.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-people-buy-you-first&#34;&gt;&lt;strong&gt;People Buy You First&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Being a linchpin isn&amp;#8217;t about what you sell. It&amp;#8217;s about how you show up for the buyer.&lt;/p&gt;
&lt;p&gt;When markets shift or leadership changes, your product might change—but your presence shouldn&amp;#8217;t. &lt;a href=&#34;https://www.amazon.com/People-Buy-You-Matters-Business/dp/0470599111&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;People will always buy you first.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Show up curious. Listen for meaning, not just for answers. Teach what you know. Stay steady when others panic.&lt;/p&gt;
&lt;p&gt;This approach moves you from being one of many to being the one they call first. That&amp;#8217;s how you go from vendor to linchpin.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:20px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Ready to master the techniques that turn you into the trusted sales advisor your buyers can&amp;#8217;t live without? Download the FREE &lt;a href=&#34;http://salesgravy.com/book-of-play&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy Book of Play&lt;/a&gt; by Gina Trimarco and get the tools, tactics, and techniques to become a more effective and agile communicator in spontaneous sales conversations.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Your prospects know when you’re waiting for your turn to talk. They can feel when you’re performing instead of partnering. And the moment they sense you’re treating them like a transaction, you’ve already lost the sale, or at least the loyalty that comes after it.</p><p>The difference between good salespeople and unforgettable ones isn’t about closing techniques or fancy proposals. It’s about becoming the trusted sales advisor your buyers can’t imagine doing business without. It’s about evolving from vendor to linchpin—the person who holds everything together.</p><h2><strong>What Does It Mean to Be a Linchpin?</strong></h2><p>A linchpin is the small pin that holds a wheel on its axle. Remove it, and everything falls apart.</p><p>In sales, being a linchpin means you’re more than someone who takes orders or delivers quotes. You’re the trusted sales advisor buyers turn to for guidance, validation, and expertise. They don’t just buy from you; they believe in you. They want your opinion. They rely on your consistency. And when things get messy, they know you’ll help them make sense of it all.</p><p>But most salespeople never reach linchpin status. They stay stuck in the vendor zone: quoting, pitching, following up, moving on. It’s safe. It hits metrics. But safety doesn’t create loyalty.</p><h2><strong>Why Most Sellers Stay Vendors</strong></h2><p>The vendor zone is comfortable. You know what to do. You have a process. You check boxes.</p><p>But here’s the problem: your prospect can feel when you’re focused on yourself instead of them. They know when you’re running through a script or waiting to launch into your pitch. And that feeling—that sense of being just another number—kills trust before it ever has a chance to grow.</p><p>Being a trusted sales advisor requires something different. It requires you to slow down, tune in, and genuinely care about the person across from you. That’s where the magic happens.</p><h2><strong>Build Emotional Connection Through Reading the Room</strong></h2><p>The best salespeople don’t take behavior at face value. They interpret it.</p><p>When a buyer seems distracted or cold, linchpin sellers pause and ask themselves: <em>What’s really happening here?</em> Is this person overwhelmed? Skeptical because of a bad past experience? Or just thinking deeply because they need time to process?</p><p>Here’s how to sharpen your ability to <a href="https://salesgravy.com/youll-sell-more-when-you-adapt-to-buyer-personality-styles/" rel="nofollow">read buyer emotions</a>:</p><ol><li><strong>Match and mirror.</strong> Notice their pace, tone, and energy, then subtly align with it. People feel safer with people who move at a similar rhythm.</li><li><strong>Say what you’re thinking.</strong> Use your inside voice as your outside voice. Try: “It sounds like this project has a lot of pressure behind it” or “You seem hesitant—can I ask what’s causing that?” Naming emotions and behaviors politely opens doors.</li><li><strong>Embrace the silence.</strong> Silence doesn’t mean rejection. It means your buyer is thinking, absorbing, processing. This is where most salespeople blow it. They open their mouths too soon because they can’t handle the quiet. Five extra minutes of patience is often what stands between winning and losing a deal.</li></ol><p>Reading people is empathy in motion. But it takes work. And most salespeople don’t take the time.</p><h2><strong>Lead With Curiosity</strong></h2><p>Curiosity is the trait that rarely gets enough attention in sales training. But when you’re <a href="https://salesgravy.com/how-leading-with-curiosity-on-cold-calls-builds-trust/" rel="nofollow">genuinely curious</a> about what makes your buyers tick—what drives their decisions, what matters most to them, what keeps them up at night—you move past small talk and into real conversations.</p><p>When you show up to serve instead of showing up to sell, curiosity becomes natural. You ask questions to understand what your customers actually need. You build solutions together. And that’s the moment you become essential to solving their problems.</p><p>Here’s how to leverage curiosity as a trusted sales advisor:</p><ol><li><strong>Ask one more question.</strong> When your buyer answers, don’t jump into your pitch. Say, “Tell me more about that” or “What else is behind that concern?” That extra question is where the truth often lives.</li><li><strong>Replace judgment with wonder.</strong> When a prospect makes an odd request, don’t think “That’s ridiculous.” Think “I wonder what’s driving that?” That mindset shift changes your energy completely—and they can feel it.</li><li><strong>Prep curiosity prompts before each meeting.</strong> Write down three open-ended questions that start with “how” or “what.” Questions like “How will this impact your team’s workload?” or “What happens if nothing changes?” uncover real motivation.</li></ol><p>The phrase “I’m so curious about…” has become a game-changer in discovery calls. It opens doors to deeper conversations. Most buyers will jump right in, and the conversation flows naturally. Your job is to listen, take notes, and get even more curious as they open up.</p><h2><strong>Evolve Into an Indispensable Consultant</strong></h2><p>Most salespeople understand the concept of being consultative: asking questions, offering insights, guiding decisions. But the best take it further. They become so valuable that their clients’ success feels harder to imagine without them.</p><p>When you become indispensable, things don’t function properly without you. People need you, not just want you. You bring unique value that can’t easily be replaced, because nobody is you.</p><p>Here’s how to go beyond helpful and become essential:</p><ol><li><strong>Diagnose before you recommend.</strong> Don’t rush to fix. Take time to fully understand the client’s situation. Ask deeper questions. Look for patterns. Confirm what really matters before offering solutions. You’ll gain trust faster through understanding than urgency.</li><li><strong>Teach through insight.</strong> Help your clients see their business from a new angle. Bring context, data, or perspective they haven’t considered. When they walk away from a meeting thinking differently because of you, you’re no longer just a vendor—you’re a resource.</li><li><strong>Lead with consistency and integrity.</strong> Show up when it’s easy, but also show up when it’s not. Be steady, dependable, and transparent, especially when outcomes are uncertain. Indispensable consultants don’t disappear when things get complicated. They stay close, communicate clearly, and make it easier for clients to move forward with confidence.</li></ol><p>When you understand deeply, teach clearly, and lead consistently, you become more than a salesperson. You become part of your clients’ strategy. You become the trusted sales advisor they call first.</p><h2><strong>People Buy You First</strong></h2><p>Being a linchpin isn’t about what you sell. It’s about how you show up for the buyer.</p><p>When markets shift or leadership changes, your product might change—but your presence shouldn’t. <a href="https://www.amazon.com/People-Buy-You-Matters-Business/dp/0470599111" rel="nofollow">People will always buy you first.</a></p><p>Show up curious. Listen for meaning, not just for answers. Teach what you know. Stay steady when others panic.</p><p>This approach moves you from being one of many to being the one they call first. That’s how you go from vendor to linchpin.</p><p>Ready to master the techniques that turn you into the trusted sales advisor your buyers can’t live without? Download the FREE <a href="http://salesgravy.com/book-of-play" rel="nofollow">Sales Gravy Book of Play</a> by Gina Trimarco and get the tools, tactics, and techniques to become a more effective and agile communicator in spontaneous sales conversations.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Your prospects know when you’re waiting for your turn to talk. They can feel when you’re performing instead of partnering. And the moment they sense you’re treating them like a transaction, you’ve already lost the sale, or at least the loyalty that comes after it.&lt;/p&gt;&lt;p&gt;The difference between good salespeople and unforgettable ones isn’t about closing techniques or fancy proposals. It’s about becoming the trusted sales advisor your buyers can’t imagine doing business without. It’s about evolving from vendor to linchpin—the person who holds everything together.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What Does It Mean to Be a Linchpin?&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;A linchpin is the small pin that holds a wheel on its axle. Remove it, and everything falls apart.&lt;/p&gt;&lt;p&gt;In sales, being a linchpin means you’re more than someone who takes orders or delivers quotes. You’re the trusted sales advisor buyers turn to for guidance, validation, and expertise. They don’t just buy from you; they believe in you. They want your opinion. They rely on your consistency. And when things get messy, they know you’ll help them make sense of it all.&lt;/p&gt;&lt;p&gt;But most salespeople never reach linchpin status. They stay stuck in the vendor zone: quoting, pitching, following up, moving on. It’s safe. It hits metrics. But safety doesn’t create loyalty.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Why Most Sellers Stay Vendors&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The vendor zone is comfortable. You know what to do. You have a process. You check boxes.&lt;/p&gt;&lt;p&gt;But here’s the problem: your prospect can feel when you’re focused on yourself instead of them. They know when you’re running through a script or waiting to launch into your pitch. And that feeling—that sense of being just another number—kills trust before it ever has a chance to grow.&lt;/p&gt;&lt;p&gt;Being a trusted sales advisor requires something different. It requires you to slow down, tune in, and genuinely care about the person across from you. That’s where the magic happens.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Build Emotional Connection Through Reading the Room&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The best salespeople don’t take behavior at face value. They interpret it.&lt;/p&gt;&lt;p&gt;When a buyer seems distracted or cold, linchpin sellers pause and ask themselves: &lt;em&gt;What’s really happening here?&lt;/em&gt; Is this person overwhelmed? Skeptical because of a bad past experience? Or just thinking deeply because they need time to process?&lt;/p&gt;&lt;p&gt;Here’s how to sharpen your ability to &lt;a href=&#34;https://salesgravy.com/youll-sell-more-when-you-adapt-to-buyer-personality-styles/&#34; rel=&#34;nofollow&#34;&gt;read buyer emotions&lt;/a&gt;:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;Match and mirror.&lt;/strong&gt; Notice their pace, tone, and energy, then subtly align with it. People feel safer with people who move at a similar rhythm.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Say what you’re thinking.&lt;/strong&gt; Use your inside voice as your outside voice. Try: “It sounds like this project has a lot of pressure behind it” or “You seem hesitant—can I ask what’s causing that?” Naming emotions and behaviors politely opens doors.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Embrace the silence.&lt;/strong&gt; Silence doesn’t mean rejection. It means your buyer is thinking, absorbing, processing. This is where most salespeople blow it. They open their mouths too soon because they can’t handle the quiet. Five extra minutes of patience is often what stands between winning and losing a deal.&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;Reading people is empathy in motion. But it takes work. And most salespeople don’t take the time.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Lead With Curiosity&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Curiosity is the trait that rarely gets enough attention in sales training. But when you’re &lt;a href=&#34;https://salesgravy.com/how-leading-with-curiosity-on-cold-calls-builds-trust/&#34; rel=&#34;nofollow&#34;&gt;genuinely curious&lt;/a&gt; about what makes your buyers tick—what drives their decisions, what matters most to them, what keeps them up at night—you move past small talk and into real conversations.&lt;/p&gt;&lt;p&gt;When you show up to serve instead of showing up to sell, curiosity becomes natural. You ask questions to understand what your customers actually need. You build solutions together. And that’s the moment you become essential to solving their problems.&lt;/p&gt;&lt;p&gt;Here’s how to leverage curiosity as a trusted sales advisor:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;Ask one more question.&lt;/strong&gt; When your buyer answers, don’t jump into your pitch. Say, “Tell me more about that” or “What else is behind that concern?” That extra question is where the truth often lives.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Replace judgment with wonder.&lt;/strong&gt; When a prospect makes an odd request, don’t think “That’s ridiculous.” Think “I wonder what’s driving that?” That mindset shift changes your energy completely—and they can feel it.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Prep curiosity prompts before each meeting.&lt;/strong&gt; Write down three open-ended questions that start with “how” or “what.” Questions like “How will this impact your team’s workload?” or “What happens if nothing changes?” uncover real motivation.&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;The phrase “I’m so curious about…” has become a game-changer in discovery calls. It opens doors to deeper conversations. Most buyers will jump right in, and the conversation flows naturally. Your job is to listen, take notes, and get even more curious as they open up.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Evolve Into an Indispensable Consultant&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Most salespeople understand the concept of being consultative: asking questions, offering insights, guiding decisions. But the best take it further. They become so valuable that their clients’ success feels harder to imagine without them.&lt;/p&gt;&lt;p&gt;When you become indispensable, things don’t function properly without you. People need you, not just want you. You bring unique value that can’t easily be replaced, because nobody is you.&lt;/p&gt;&lt;p&gt;Here’s how to go beyond helpful and become essential:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;Diagnose before you recommend.&lt;/strong&gt; Don’t rush to fix. Take time to fully understand the client’s situation. Ask deeper questions. Look for patterns. Confirm what really matters before offering solutions. You’ll gain trust faster through understanding than urgency.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Teach through insight.&lt;/strong&gt; Help your clients see their business from a new angle. Bring context, data, or perspective they haven’t considered. When they walk away from a meeting thinking differently because of you, you’re no longer just a vendor—you’re a resource.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Lead with consistency and integrity.&lt;/strong&gt; Show up when it’s easy, but also show up when it’s not. Be steady, dependable, and transparent, especially when outcomes are uncertain. Indispensable consultants don’t disappear when things get complicated. They stay close, communicate clearly, and make it easier for clients to move forward with confidence.&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;When you understand deeply, teach clearly, and lead consistently, you become more than a salesperson. You become part of your clients’ strategy. You become the trusted sales advisor they call first.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;People Buy You First&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Being a linchpin isn’t about what you sell. It’s about how you show up for the buyer.&lt;/p&gt;&lt;p&gt;When markets shift or leadership changes, your product might change—but your presence shouldn’t. &lt;a href=&#34;https://www.amazon.com/People-Buy-You-Matters-Business/dp/0470599111&#34; rel=&#34;nofollow&#34;&gt;People will always buy you first.&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Show up curious. Listen for meaning, not just for answers. Teach what you know. Stay steady when others panic.&lt;/p&gt;&lt;p&gt;This approach moves you from being one of many to being the one they call first. That’s how you go from vendor to linchpin.&lt;/p&gt;&lt;p&gt;Ready to master the techniques that turn you into the trusted sales advisor your buyers can’t live without? Download the FREE &lt;a href=&#34;http://salesgravy.com/book-of-play&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Book of Play&lt;/a&gt; by Gina Trimarco and get the tools, tactics, and techniques to become a more effective and agile communicator in spontaneous sales conversations.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-linchpin-effect-making-your-buyers-need-you-not-just-want-you-money-monday/</link>
                <pubDate>Sun, 30 Nov 2025 18:02:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/6ba062dd-06dc-485a-9ea4-888566ad8975__trimarco_on_the_sales_gravy_podcast_cover__1_.jpg"/>
                <itunes:duration>779</itunes:duration>
                
                
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                <itunes:title>Using Authentic Appreciation to Drive Sales Team Success</itunes:title>
                <title>Using Authentic Appreciation to Drive Sales Team Success</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;The automated &amp;#8220;Great job, team!&amp;#8221; email blasted to 47 people at 4:37 PM on a Friday isn’t authentic appreciation. Neither is the generic gift basket ordered by someone in HR who’s never met your top performer, or the corporate recognition program where nobody actually feels valued.&lt;/p&gt;
&lt;p&gt;These things look like recognition, but your people know the truth: leadership is outsourcing one of the most human tasks—seeing the people who show up every day and make things happen. And your teams feel the disconnect.&lt;/p&gt;
&lt;p&gt;As Jeb Blount Jr. recently said on the Sales Gravy Podcast: &amp;#8220;Don&amp;#8217;t make your appreciation to customers, to your team, to yourself a completely outsourced behavior. It will be cheap, and everyone will know it.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Authentic appreciation can’t be delegated to your human resources team or automated through your CRM. And that&amp;#8217;s exactly why it works.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-where-sales-leaders-go-wrong-with-recognition&#34;&gt;&lt;strong&gt;Where Sales Leaders Go Wrong with Recognition&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most &lt;a href=&#34;https://salesgravy.com/5-sales-leadership-skills-you-cant-fake/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales leaders&lt;/a&gt; fall into one of two camps.&lt;/p&gt;
&lt;p&gt;Camp one believes they don&amp;#8217;t have time for appreciation because they&amp;#8217;re focused on results. The numbers are what matter. Recognition is soft skills territory—nice to have, but not essential.&lt;/p&gt;
&lt;p&gt;Camp two wants to show appreciation but defaults to the path of least resistance. They sign the company card. Approve the budget for the year-end gift. Forward the congratulatory email from the VP. Box checked.&lt;/p&gt;
&lt;p&gt;Both camps are missing what actually moves people. Recognition that matters requires you to see the work that often goes unseen. It demands that you pause long enough to notice not just the outcome, but the effort behind it. That&amp;#8217;s not something you can outsource.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-small-moments-compound-into-big-results&#34;&gt;&lt;strong&gt;Why Small Moments Compound Into Big Results&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;There’s a concept in professional development about making 1% improvements every single day. Over 365 days, those tiny adjustments compound into exponential growth.&lt;/p&gt;
&lt;p&gt;Authentic appreciation works the same way.&lt;/p&gt;
&lt;p&gt;You don’t need a massive recognition program. You don’t need elaborate gestures or expensive rewards. You need &lt;a href=&#34;https://salesgravy.com/helping-your-team-feel-seen-valued-and-heard-through-vulnerable-leadership/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;consistency&lt;/a&gt; in the small moments that tell your team: I see you, and what you are doing matters.&lt;/p&gt;
&lt;p&gt;Consider the sales rep who stays late to prep for tomorrow’s presentation. The account manager who defuses a client issue before it reaches your desk. The teammate who mentors the new hire without being asked. These moments happen every day, and most leaders miss them entirely because they’re scanning for the big wins.&lt;/p&gt;
&lt;p&gt;But your team isn’t just looking for recognition when they close the monster deal. They’re looking for it on Tuesday afternoon when they’re grinding through their 50th prospecting call. They’re looking for it when they’ve had a brutal week and still show up ready to perform.&lt;/p&gt;
&lt;p&gt;Small acts of authentic appreciation in these moments build trust faster than any annual award ceremony ever will.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-3-elements-of-authentic-appreciation&#34;&gt;&lt;strong&gt;3 Elements of Authentic Appreciation&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Authentic appreciation has three non-negotiable elements.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Specific&lt;/strong&gt; means recognizing exactly what someone did and why it mattered. Not &amp;#8220;great work on that account,&amp;#8221; but &amp;#8220;the way you handled that objection about pricing showed real creativity—you reframed value instead of dropping price, and that&amp;#8217;s exactly the approach we need more of.&amp;#8221;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Timely&lt;/strong&gt; means you don’t wait for the quarterly review or the annual celebration. You recognize the effort when it happens, while it’s still fresh and meaningful.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Personal&lt;/strong&gt; means you deliver it in a way that resonates with that individual. Some people want public recognition. Others prefer a quiet conversation. Some treasure a handwritten note. Others just want to hear it directly from you in the moment.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Here’s what this looks like in real leadership: One sales leader makes it a practice to handwrite notes to team members. Not emails. Not Slack messages. Actual pen-on-paper notes. Some are two sentences. Some are three paragraphs. But everyone is specific to something that person did and why it mattered to the team.&lt;/p&gt;
&lt;p&gt;Is it efficient? No. Does it scale? Not really. But those notes end up on office walls, in desk drawers, and tucked into planners. Years later, people still have them. That’s the difference between authentic and outsourced.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-integrate-authentic-appreciation-into-how-you-already-work&#34;&gt;&lt;strong&gt;Integrate Authentic Appreciation Into How You Already Work&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most sales leaders know they should show more appreciation. They feel guilty about it. They add it to their to-do list. And then the day gets away from them.&lt;/p&gt;
&lt;p&gt;The problem is treating appreciation as an extra task instead of integrating it into what you’re already doing.&lt;/p&gt;
&lt;p&gt;You’re already having one-on-ones. Reviewing deals. Walking the floor or jumping on calls. The question isn’t whether you have time—it’s whether you’re paying attention in those moments.&lt;/p&gt;
&lt;p&gt;When reviewing pipeline, don’t just look at the numbers. Notice the effort. &amp;#8220;I see you’ve been hitting activity goals consistently for six weeks straight. That discipline is setting you up for a strong Q1.&amp;#8221;&lt;/p&gt;
&lt;p&gt;When someone sends an update email, reply with more than “thanks.” Take 30 seconds to acknowledge what they did: &amp;#8220;This breakdown made my job easier. I didn’t have to dig for answers. That kind of communication makes our team more efficient.&amp;#8221;&lt;/p&gt;
&lt;p&gt;These aren’t grand gestures. They’re small moments of paying attention and responding like a human being who notices when people do good work.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-a-culture-where-authentic-appreciation-flows-both-ways&#34;&gt;&lt;strong&gt;Building a Culture Where Authentic Appreciation Flows Both Ways&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The best team cultures don’t just flow from leader to team member; they flow in every direction.&lt;/p&gt;
&lt;p&gt;When you model authentic appreciation, your team starts doing it for each other. They notice the work that happens behind the scenes. They start going the extra mile. The culture shifts from everyone waiting for the leader’s approval to everyone &lt;a href=&#34;https://salesgravy.com/5-leadership-tips-for-authentic-communication/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;building each other up&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;One practice that works: create space in team meetings for peer recognition. Not forced or formal—just an open moment where anyone can call out something they appreciated from a teammate that week. Keep it optional. Keep it genuine. You’ll be surprised how quickly it becomes part of your team’s rhythm.&lt;/p&gt;
&lt;p&gt;Additionally, most high performers are terrible at acknowledging their own progress. They hit a goal and immediately move to the next one without pausing to appreciate what they just accomplished.&lt;/p&gt;
&lt;p&gt;In coaching sessions, start by asking: “What’s a win from this week?” Make them say it out loud. Make them acknowledge their own growth. That internal recognition builds resilience and momentum that external praise alone can’t create.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-happens-when-you-get-this-right&#34;&gt;&lt;strong&gt;What Happens When You Get This Right&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you stop outsourcing appreciation and start building it into your leadership, everything shifts.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Retention improves. People stay where they feel seen and valued. They leave when they feel invisible.&lt;/li&gt;
&lt;li&gt;Team energy changes. Appreciated people bring more to the table. They take ownership. They go the extra mile because they want to.&lt;/li&gt;
&lt;li&gt;Difficult conversations get easier. When someone knows you genuinely care about their success, they’re more open to feedback and coaching.&lt;/li&gt;
&lt;li&gt;Culture becomes magnetic. Top performers want to work on teams where their contributions matter. They can feel the difference between authentic and transactional leadership from a mile away.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-take-action-this-week&#34;&gt;&lt;strong&gt;Take Action This Week&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Stop waiting for the perfect appreciation program or the right company initiative. Start with what you can control right now.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;This week:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Write one handwritten note to someone on your team. Be specific about what they did and why it mattered.&lt;/li&gt;
&lt;li&gt;In your next one-on-one, ask “What’s a win from this week?” and let them acknowledge their own progress.&lt;/li&gt;
&lt;li&gt;Catch someone doing something right—however small—and tell them in the moment.&lt;/li&gt;
&lt;li&gt;End your next team meeting with clear recognition for one person. Not generic praise, tell them exactly what you noticed and why it mattered.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;This month:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Create a recognition moment in every team meeting. Make it specific, not generic.&lt;/li&gt;
&lt;li&gt;Ask yourself: What recognition do I wish I were receiving? Then give that to someone else.&lt;/li&gt;
&lt;li&gt;When reviewing pipeline or performance, comment on the effort, not just the outcome.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-outsourcing-what-should-be-human&#34;&gt;&lt;strong&gt;Stop Outsourcing What Should Be Human&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The work you do as a sales leader matters. The people on your team matter. And the small moments where you choose to show up and recognize their effort—those matter most of all.&lt;/p&gt;
&lt;p&gt;Your team isn’t waiting for the next corporate initiative or the annual awards ceremony. They’re waiting for you to notice. They’re waiting for you to care enough to say something about the work they’re doing right now.&lt;/p&gt;
&lt;p&gt;Stop outsourcing what should be human. Lead with authentic appreciation today, and watch your team thrive.&amp;#160;&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:15px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Want to turn recognition into motivation that sticks? Our Sales Gravy University course, &lt;a href=&#34;https://www.salesgravy.university/courses/4-keys-to-keeping-your-sales-team-motivated-when-everything-hits-the-fan&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;4 Keys to Keeping Your Sales Team Motivated When Everything Hits the Fan&lt;/em&gt;&lt;/a&gt;, gives you the proven framework to transform appreciation into performance. Learn how to build a sales culture where people feel seen, valued, and driven — even in hard times.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>The automated “Great job, team!” email blasted to 47 people at 4:37 PM on a Friday isn’t authentic appreciation. Neither is the generic gift basket ordered by someone in HR who’s never met your top performer, or the corporate recognition program where nobody actually feels valued.</p><p>These things look like recognition, but your people know the truth: leadership is outsourcing one of the most human tasks—seeing the people who show up every day and make things happen. And your teams feel the disconnect.</p><p>As Jeb Blount Jr. recently said on the Sales Gravy Podcast: “Don’t make your appreciation to customers, to your team, to yourself a completely outsourced behavior. It will be cheap, and everyone will know it.”</p><p>Authentic appreciation can’t be delegated to your human resources team or automated through your CRM. And that’s exactly why it works.</p><h2><strong>Where Sales Leaders Go Wrong with Recognition</strong></h2><p>Most <a href="https://salesgravy.com/5-sales-leadership-skills-you-cant-fake/" rel="nofollow">sales leaders</a> fall into one of two camps.</p><p>Camp one believes they don’t have time for appreciation because they’re focused on results. The numbers are what matter. Recognition is soft skills territory—nice to have, but not essential.</p><p>Camp two wants to show appreciation but defaults to the path of least resistance. They sign the company card. Approve the budget for the year-end gift. Forward the congratulatory email from the VP. Box checked.</p><p>Both camps are missing what actually moves people. Recognition that matters requires you to see the work that often goes unseen. It demands that you pause long enough to notice not just the outcome, but the effort behind it. That’s not something you can outsource.</p><h2><strong>Why Small Moments Compound Into Big Results</strong></h2><p>There’s a concept in professional development about making 1% improvements every single day. Over 365 days, those tiny adjustments compound into exponential growth.</p><p>Authentic appreciation works the same way.</p><p>You don’t need a massive recognition program. You don’t need elaborate gestures or expensive rewards. You need <a href="https://salesgravy.com/helping-your-team-feel-seen-valued-and-heard-through-vulnerable-leadership/" rel="nofollow">consistency</a> in the small moments that tell your team: I see you, and what you are doing matters.</p><p>Consider the sales rep who stays late to prep for tomorrow’s presentation. The account manager who defuses a client issue before it reaches your desk. The teammate who mentors the new hire without being asked. These moments happen every day, and most leaders miss them entirely because they’re scanning for the big wins.</p><p>But your team isn’t just looking for recognition when they close the monster deal. They’re looking for it on Tuesday afternoon when they’re grinding through their 50th prospecting call. They’re looking for it when they’ve had a brutal week and still show up ready to perform.</p><p>Small acts of authentic appreciation in these moments build trust faster than any annual award ceremony ever will.</p><h2><strong>3 Elements of Authentic Appreciation</strong></h2><p>Authentic appreciation has three non-negotiable elements.</p><ul><li><strong>Specific</strong> means recognizing exactly what someone did and why it mattered. Not “great work on that account,” but “the way you handled that objection about pricing showed real creativity—you reframed value instead of dropping price, and that’s exactly the approach we need more of.”</li><li><strong>Timely</strong> means you don’t wait for the quarterly review or the annual celebration. You recognize the effort when it happens, while it’s still fresh and meaningful.</li><li><strong>Personal</strong> means you deliver it in a way that resonates with that individual. Some people want public recognition. Others prefer a quiet conversation. Some treasure a handwritten note. Others just want to hear it directly from you in the moment.</li></ul><p>Here’s what this looks like in real leadership: One sales leader makes it a practice to handwrite notes to team members. Not emails. Not Slack messages. Actual pen-on-paper notes. Some are two sentences. Some are three paragraphs. But everyone is specific to something that person did and why it mattered to the team.</p><p>Is it efficient? No. Does it scale? Not really. But those notes end up on office walls, in desk drawers, and tucked into planners. Years later, people still have them. That’s the difference between authentic and outsourced.</p><h2><strong>Integrate Authentic Appreciation Into How You Already Work</strong></h2><p>Most sales leaders know they should show more appreciation. They feel guilty about it. They add it to their to-do list. And then the day gets away from them.</p><p>The problem is treating appreciation as an extra task instead of integrating it into what you’re already doing.</p><p>You’re already having one-on-ones. Reviewing deals. Walking the floor or jumping on calls. The question isn’t whether you have time—it’s whether you’re paying attention in those moments.</p><p>When reviewing pipeline, don’t just look at the numbers. Notice the effort. “I see you’ve been hitting activity goals consistently for six weeks straight. That discipline is setting you up for a strong Q1.”</p><p>When someone sends an update email, reply with more than “thanks.” Take 30 seconds to acknowledge what they did: “This breakdown made my job easier. I didn’t have to dig for answers. That kind of communication makes our team more efficient.”</p><p>These aren’t grand gestures. They’re small moments of paying attention and responding like a human being who notices when people do good work.</p><h2><strong>Building a Culture Where Authentic Appreciation Flows Both Ways</strong></h2><p>The best team cultures don’t just flow from leader to team member; they flow in every direction.</p><p>When you model authentic appreciation, your team starts doing it for each other. They notice the work that happens behind the scenes. They start going the extra mile. The culture shifts from everyone waiting for the leader’s approval to everyone <a href="https://salesgravy.com/5-leadership-tips-for-authentic-communication/" rel="nofollow">building each other up</a>.</p><p>One practice that works: create space in team meetings for peer recognition. Not forced or formal—just an open moment where anyone can call out something they appreciated from a teammate that week. Keep it optional. Keep it genuine. You’ll be surprised how quickly it becomes part of your team’s rhythm.</p><p>Additionally, most high performers are terrible at acknowledging their own progress. They hit a goal and immediately move to the next one without pausing to appreciate what they just accomplished.</p><p>In coaching sessions, start by asking: “What’s a win from this week?” Make them say it out loud. Make them acknowledge their own growth. That internal recognition builds resilience and momentum that external praise alone can’t create.</p><h2><strong>What Happens When You Get This Right</strong></h2><p>When you stop outsourcing appreciation and start building it into your leadership, everything shifts.</p><ul><li>Retention improves. People stay where they feel seen and valued. They leave when they feel invisible.</li><li>Team energy changes. Appreciated people bring more to the table. They take ownership. They go the extra mile because they want to.</li><li>Difficult conversations get easier. When someone knows you genuinely care about their success, they’re more open to feedback and coaching.</li><li>Culture becomes magnetic. Top performers want to work on teams where their contributions matter. They can feel the difference between authentic and transactional leadership from a mile away.</li></ul><h2><strong>Take Action This Week</strong></h2><p>Stop waiting for the perfect appreciation program or the right company initiative. Start with what you can control right now.</p><p><strong>This week:</strong></p><ul><li>Write one handwritten note to someone on your team. Be specific about what they did and why it mattered.</li><li>In your next one-on-one, ask “What’s a win from this week?” and let them acknowledge their own progress.</li><li>Catch someone doing something right—however small—and tell them in the moment.</li><li>End your next team meeting with clear recognition for one person. Not generic praise, tell them exactly what you noticed and why it mattered.</li></ul><p><strong>This month:</strong></p><ul><li>Create a recognition moment in every team meeting. Make it specific, not generic.</li><li>Ask yourself: What recognition do I wish I were receiving? Then give that to someone else.</li><li>When reviewing pipeline or performance, comment on the effort, not just the outcome.</li></ul><h2><strong>Stop Outsourcing What Should Be Human</strong></h2><p>The work you do as a sales leader matters. The people on your team matter. And the small moments where you choose to show up and recognize their effort—those matter most of all.</p><p>Your team isn’t waiting for the next corporate initiative or the annual awards ceremony. They’re waiting for you to notice. They’re waiting for you to care enough to say something about the work they’re doing right now.</p><p>Stop outsourcing what should be human. Lead with authentic appreciation today, and watch your team thrive. </p><p>Want to turn recognition into motivation that sticks? Our Sales Gravy University course, <a href="https://www.salesgravy.university/courses/4-keys-to-keeping-your-sales-team-motivated-when-everything-hits-the-fan" rel="nofollow"><em>4 Keys to Keeping Your Sales Team Motivated When Everything Hits the Fan</em></a>, gives you the proven framework to transform appreciation into performance. Learn how to build a sales culture where people feel seen, valued, and driven — even in hard times.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;The automated “Great job, team!” email blasted to 47 people at 4:37 PM on a Friday isn’t authentic appreciation. Neither is the generic gift basket ordered by someone in HR who’s never met your top performer, or the corporate recognition program where nobody actually feels valued.&lt;/p&gt;&lt;p&gt;These things look like recognition, but your people know the truth: leadership is outsourcing one of the most human tasks—seeing the people who show up every day and make things happen. And your teams feel the disconnect.&lt;/p&gt;&lt;p&gt;As Jeb Blount Jr. recently said on the Sales Gravy Podcast: “Don’t make your appreciation to customers, to your team, to yourself a completely outsourced behavior. It will be cheap, and everyone will know it.”&lt;/p&gt;&lt;p&gt;Authentic appreciation can’t be delegated to your human resources team or automated through your CRM. And that’s exactly why it works.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Where Sales Leaders Go Wrong with Recognition&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Most &lt;a href=&#34;https://salesgravy.com/5-sales-leadership-skills-you-cant-fake/&#34; rel=&#34;nofollow&#34;&gt;sales leaders&lt;/a&gt; fall into one of two camps.&lt;/p&gt;&lt;p&gt;Camp one believes they don’t have time for appreciation because they’re focused on results. The numbers are what matter. Recognition is soft skills territory—nice to have, but not essential.&lt;/p&gt;&lt;p&gt;Camp two wants to show appreciation but defaults to the path of least resistance. They sign the company card. Approve the budget for the year-end gift. Forward the congratulatory email from the VP. Box checked.&lt;/p&gt;&lt;p&gt;Both camps are missing what actually moves people. Recognition that matters requires you to see the work that often goes unseen. It demands that you pause long enough to notice not just the outcome, but the effort behind it. That’s not something you can outsource.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Why Small Moments Compound Into Big Results&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;There’s a concept in professional development about making 1% improvements every single day. Over 365 days, those tiny adjustments compound into exponential growth.&lt;/p&gt;&lt;p&gt;Authentic appreciation works the same way.&lt;/p&gt;&lt;p&gt;You don’t need a massive recognition program. You don’t need elaborate gestures or expensive rewards. You need &lt;a href=&#34;https://salesgravy.com/helping-your-team-feel-seen-valued-and-heard-through-vulnerable-leadership/&#34; rel=&#34;nofollow&#34;&gt;consistency&lt;/a&gt; in the small moments that tell your team: I see you, and what you are doing matters.&lt;/p&gt;&lt;p&gt;Consider the sales rep who stays late to prep for tomorrow’s presentation. The account manager who defuses a client issue before it reaches your desk. The teammate who mentors the new hire without being asked. These moments happen every day, and most leaders miss them entirely because they’re scanning for the big wins.&lt;/p&gt;&lt;p&gt;But your team isn’t just looking for recognition when they close the monster deal. They’re looking for it on Tuesday afternoon when they’re grinding through their 50th prospecting call. They’re looking for it when they’ve had a brutal week and still show up ready to perform.&lt;/p&gt;&lt;p&gt;Small acts of authentic appreciation in these moments build trust faster than any annual award ceremony ever will.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;3 Elements of Authentic Appreciation&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Authentic appreciation has three non-negotiable elements.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Specific&lt;/strong&gt; means recognizing exactly what someone did and why it mattered. Not “great work on that account,” but “the way you handled that objection about pricing showed real creativity—you reframed value instead of dropping price, and that’s exactly the approach we need more of.”&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Timely&lt;/strong&gt; means you don’t wait for the quarterly review or the annual celebration. You recognize the effort when it happens, while it’s still fresh and meaningful.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Personal&lt;/strong&gt; means you deliver it in a way that resonates with that individual. Some people want public recognition. Others prefer a quiet conversation. Some treasure a handwritten note. Others just want to hear it directly from you in the moment.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Here’s what this looks like in real leadership: One sales leader makes it a practice to handwrite notes to team members. Not emails. Not Slack messages. Actual pen-on-paper notes. Some are two sentences. Some are three paragraphs. But everyone is specific to something that person did and why it mattered to the team.&lt;/p&gt;&lt;p&gt;Is it efficient? No. Does it scale? Not really. But those notes end up on office walls, in desk drawers, and tucked into planners. Years later, people still have them. That’s the difference between authentic and outsourced.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Integrate Authentic Appreciation Into How You Already Work&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Most sales leaders know they should show more appreciation. They feel guilty about it. They add it to their to-do list. And then the day gets away from them.&lt;/p&gt;&lt;p&gt;The problem is treating appreciation as an extra task instead of integrating it into what you’re already doing.&lt;/p&gt;&lt;p&gt;You’re already having one-on-ones. Reviewing deals. Walking the floor or jumping on calls. The question isn’t whether you have time—it’s whether you’re paying attention in those moments.&lt;/p&gt;&lt;p&gt;When reviewing pipeline, don’t just look at the numbers. Notice the effort. “I see you’ve been hitting activity goals consistently for six weeks straight. That discipline is setting you up for a strong Q1.”&lt;/p&gt;&lt;p&gt;When someone sends an update email, reply with more than “thanks.” Take 30 seconds to acknowledge what they did: “This breakdown made my job easier. I didn’t have to dig for answers. That kind of communication makes our team more efficient.”&lt;/p&gt;&lt;p&gt;These aren’t grand gestures. They’re small moments of paying attention and responding like a human being who notices when people do good work.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Building a Culture Where Authentic Appreciation Flows Both Ways&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The best team cultures don’t just flow from leader to team member; they flow in every direction.&lt;/p&gt;&lt;p&gt;When you model authentic appreciation, your team starts doing it for each other. They notice the work that happens behind the scenes. They start going the extra mile. The culture shifts from everyone waiting for the leader’s approval to everyone &lt;a href=&#34;https://salesgravy.com/5-leadership-tips-for-authentic-communication/&#34; rel=&#34;nofollow&#34;&gt;building each other up&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;One practice that works: create space in team meetings for peer recognition. Not forced or formal—just an open moment where anyone can call out something they appreciated from a teammate that week. Keep it optional. Keep it genuine. You’ll be surprised how quickly it becomes part of your team’s rhythm.&lt;/p&gt;&lt;p&gt;Additionally, most high performers are terrible at acknowledging their own progress. They hit a goal and immediately move to the next one without pausing to appreciate what they just accomplished.&lt;/p&gt;&lt;p&gt;In coaching sessions, start by asking: “What’s a win from this week?” Make them say it out loud. Make them acknowledge their own growth. That internal recognition builds resilience and momentum that external praise alone can’t create.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What Happens When You Get This Right&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;When you stop outsourcing appreciation and start building it into your leadership, everything shifts.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Retention improves. People stay where they feel seen and valued. They leave when they feel invisible.&lt;/li&gt;&lt;li&gt;Team energy changes. Appreciated people bring more to the table. They take ownership. They go the extra mile because they want to.&lt;/li&gt;&lt;li&gt;Difficult conversations get easier. When someone knows you genuinely care about their success, they’re more open to feedback and coaching.&lt;/li&gt;&lt;li&gt;Culture becomes magnetic. Top performers want to work on teams where their contributions matter. They can feel the difference between authentic and transactional leadership from a mile away.&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;&lt;strong&gt;Take Action This Week&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Stop waiting for the perfect appreciation program or the right company initiative. Start with what you can control right now.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;This week:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Write one handwritten note to someone on your team. Be specific about what they did and why it mattered.&lt;/li&gt;&lt;li&gt;In your next one-on-one, ask “What’s a win from this week?” and let them acknowledge their own progress.&lt;/li&gt;&lt;li&gt;Catch someone doing something right—however small—and tell them in the moment.&lt;/li&gt;&lt;li&gt;End your next team meeting with clear recognition for one person. Not generic praise, tell them exactly what you noticed and why it mattered.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;This month:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Create a recognition moment in every team meeting. Make it specific, not generic.&lt;/li&gt;&lt;li&gt;Ask yourself: What recognition do I wish I were receiving? Then give that to someone else.&lt;/li&gt;&lt;li&gt;When reviewing pipeline or performance, comment on the effort, not just the outcome.&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;&lt;strong&gt;Stop Outsourcing What Should Be Human&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The work you do as a sales leader matters. The people on your team matter. And the small moments where you choose to show up and recognize their effort—those matter most of all.&lt;/p&gt;&lt;p&gt;Your team isn’t waiting for the next corporate initiative or the annual awards ceremony. They’re waiting for you to notice. They’re waiting for you to care enough to say something about the work they’re doing right now.&lt;/p&gt;&lt;p&gt;Stop outsourcing what should be human. Lead with authentic appreciation today, and watch your team thrive. &lt;/p&gt;&lt;p&gt;Want to turn recognition into motivation that sticks? Our Sales Gravy University course, &lt;a href=&#34;https://www.salesgravy.university/courses/4-keys-to-keeping-your-sales-team-motivated-when-everything-hits-the-fan&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;4 Keys to Keeping Your Sales Team Motivated When Everything Hits the Fan&lt;/em&gt;&lt;/a&gt;, gives you the proven framework to transform appreciation into performance. Learn how to build a sales culture where people feel seen, valued, and driven — even in hard times.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/using-authentic-appreciation-to-drive-sales-team-success/</link>
                <pubDate>Thu, 27 Nov 2025 18:32:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/bbe04228-ec75-4c0a-8bb5-935d62276331_jeb_blount__jr._on_the_sales_gravy_podcast__1_.jpg"/>
                <itunes:duration>2144</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How Much Research Should You Do Before a Cold Call (Ask Jeb)</itunes:title>
                <title>How Much Research Should You Do Before a Cold Call (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll expose one of the most common productivity killers in sales: How much research should you do before making a cold call?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the challenge Michael Bricker from West Monroe, Louisiana, brought to a recent Ask Jeb episode. Five months into his role at Cantara Networks, a fiber-backed internet provider, Michael was supposed to spend three minutes researching each prospect. Instead, he found himself spending 15 to 30 minutes per call, terrified he&amp;#8217;d miss the one critical insight that would unlock the door.&lt;/p&gt;
&lt;p&gt;Sound familiar? If you&amp;#8217;re nodding right now, you&amp;#8217;re not alone. This &amp;#8220;research paralysis&amp;#8221; is one of the most insidious productivity traps in modern sales, and it&amp;#8217;s killing your pipeline velocity.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-big-lie-your-brain-tells-you&#34;&gt;The Big Lie Your Brain Tells You&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s get one thing straight: Research is not prospecting. Research is research.&lt;/p&gt;
&lt;p&gt;Every minute you spend digging through a prospect&amp;#8217;s LinkedIn profile, reading their latest press release, or analyzing their org chart is a minute you&amp;#8217;re not actually doing any prospecting activity. You&amp;#8217;re not talking to anyone. You&amp;#8217;re not having conversations. You&amp;#8217;re not moving deals forward.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s where it gets dangerous. When you add in the &lt;a href=&#34;https://youtu.be/fqDiCZS-tpo&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;basic human fear&lt;/a&gt; that comes with &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;making cold calls&lt;/a&gt;, research becomes an emotional crutch. Your brain lies to you and whispers, &amp;#8220;If I just know all this information, it&amp;#8217;ll be so much better.&amp;#8221;&lt;/p&gt;
&lt;p&gt;So you spend 15 minutes researching, make the call, and it goes to voicemail. You make 12 calls a day. Everyone goes to voicemail. All that research, and you didn&amp;#8217;t get anywhere.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-much-do-you-actually-need-to-know&#34;&gt;How Much Do You Actually Need to Know?&lt;/h2&gt;
&lt;p&gt;Michael had a breakthrough realization that changed everything: &amp;#8220;I&amp;#8217;m not looking to make a sale on that initial cold call. I&amp;#8217;m looking to make a connection.&amp;#8221;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the insight that separates efficient prospectors from research addicts.&lt;/p&gt;
&lt;p&gt;On your first cold call, you&amp;#8217;re not selling them anything. You&amp;#8217;re trying to set an appointment so you can ask questions and figure out whether it makes sense to keep talking. That&amp;#8217;s it.&lt;/p&gt;
&lt;p&gt;So how much do you really need to know to set that appointment? The answer is not a lot.&lt;/p&gt;
&lt;p&gt;Think about it this way: The more you get to know your customers, your business, and your industry, the more business acumen you gain. Over time, you&amp;#8217;ll talk to ten businesses just like the one you&amp;#8217;re about to call. You&amp;#8217;ll recognize patterns. You&amp;#8217;ll see that companies in a certain sector or geographic area all face the same three challenges.&lt;/p&gt;
&lt;p&gt;You don&amp;#8217;t need 15 minutes of research to recognize those patterns. You just need to &lt;a href=&#34;https://www.youtube.com/shorts/SazMzwv1pDI&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;build a message around them&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-when-research-actually-matters&#34;&gt;When Research Actually Matters&lt;/h2&gt;
&lt;p&gt;Now, before you throw all research out the window, let me be clear about when it does matter.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re sending a prospecting email, do some research. You&amp;#8217;re putting something in writing, so you better have some insight that&amp;#8217;s not AI-generated garbage.&lt;/p&gt;
&lt;p&gt;If you make a call, get a hard no from the CEO, and want to try again with a different message, do the research before you call back. You&amp;#8217;ve hit a wall. Now you need ammunition.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;ve had a first meeting and you&amp;#8217;re going into discovery, absolutely do deep research. You&amp;#8217;re walking in armed because you know they&amp;#8217;ll be there waiting. &lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;All that effort&lt;/a&gt; will pay off.&lt;/p&gt;
&lt;p&gt;But for that first cold call? Stop overthinking it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-batching-solution&#34;&gt;The Batching Solution&lt;/h2&gt;
&lt;p&gt;If you feel like you absolutely need to do research (and I get it, some people do), here&amp;#8217;s the fix: Schedule time before your call block for research.&lt;/p&gt;
&lt;p&gt;Do all your three-minute lookups in one batch. Write your notes next to each name. Then go make the calls.&lt;/p&gt;
&lt;p&gt;Why does this work? Because you&amp;#8217;re going to hit voicemail a lot anyway. But at least you&amp;#8217;ll have the research done and maintain your call momentum.&lt;/p&gt;
&lt;p&gt;Let&amp;#8217;s say you run a call block on 25 cold leads. You talk to five people. Those five give you information like &amp;#8220;I&amp;#8217;m not the right person&amp;#8221; or &amp;#8220;We don&amp;#8217;t have that problem.&amp;#8221; Now you know something. Now go back and do deeper research on those five so you can come back with a better message.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s efficiency. That&amp;#8217;s strategy. That&amp;#8217;s how you &lt;a href=&#34;https://www.salesgravy.university/courses/time-management-tony-morris&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;maximize your prospecting time&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-targeted-messaging&#34;&gt;The Power of Targeted Messaging&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what really unlocks productivity: Creating targeted messages for roles or industries instead of personalizing every single call.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re calling 25 CIOs in the healthcare sector, you and I could sit down and quickly identify what they&amp;#8217;re dealing with. What issues are they facing? What do they want from their business? How could you help them?&lt;/p&gt;
&lt;p&gt;We could build one or two messages that&amp;#8217;ll connect with most people on that list without researching every single prospect.&lt;/p&gt;
&lt;p&gt;Then you make 25 calls in an hour instead of researching five people and making five cold calls in three hours.&lt;/p&gt;
&lt;p&gt;Which approach do you think sets more appointments?&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-every-meeting-has-one-job&#34;&gt;Every Meeting Has One Job&lt;/h2&gt;
&lt;p&gt;Michael asked about moving deals forward after discovery, and here&amp;#8217;s the framework that keeps everything simple:&lt;/p&gt;
&lt;p&gt;The entire purpose of a prospecting cold call is to get the first meeting.&lt;/p&gt;
&lt;p&gt;The entire purpose of the first meeting is to get the next meeting.&lt;/p&gt;
&lt;p&gt;Everything else is academic.&lt;/p&gt;
&lt;p&gt;Each step in your sales process exists to advance to the next step with a committed micro-commitment. When deals stall, it&amp;#8217;s almost always because you didn&amp;#8217;t nail down that next step or you didn&amp;#8217;t test stakeholder engagement.&lt;/p&gt;
&lt;p&gt;If a prospect says, &amp;#8220;I&amp;#8217;ll get you that information next week,&amp;#8221; and next week comes and goes, what are they telling you? They&amp;#8217;re not that into this. It&amp;#8217;s not a priority.&lt;/p&gt;
&lt;p&gt;Keep deals moving by driving momentum through committed next steps.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop letting research become a productivity trap. The goal isn&amp;#8217;t to know everything before you make a call. The goal is to have enough conversations to fill your pipeline while making each one count.&lt;/p&gt;
&lt;p&gt;Be confident in your ability to get someone on the phone and convert them into an appointment. If you hit a wall and get valuable information, then go back and research for your next attempt.&lt;/p&gt;
&lt;p&gt;But if you&amp;#8217;re researching every prospect before every cold call, you&amp;#8217;re lying to yourself about productivity. You&amp;#8217;re avoiding the hard work of actually prospecting.&lt;/p&gt;
&lt;p&gt;Batch your research. Build targeted messages. Focus on conversations that convert. That&amp;#8217;s how you build a pipeline that actually moves.&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:15px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;Want to transform your approach to prospecting and turn LinkedIn into your ultimate lead generation machine? Check out &lt;em&gt;&lt;a href=&#34;https://www.salesgravy.com/edge/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt; &lt;/em&gt;and learn how to leverage the world&amp;#8217;s most powerful B2B platform to fill your pipeline with qualified opportunities.&lt;/p&gt;

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Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll expose one of the most common productivity killers in sales: How much research should you do before making a cold call?</p>
<p>That’s the challenge Michael Bricker from West Monroe, Louisiana, brought to a recent Ask Jeb episode. Five months into his role at Cantara Networks, a fiber-backed internet provider, Michael was supposed to spend three minutes researching each prospect. Instead, he found himself spending 15 to 30 minutes per call, terrified he’d miss the one critical insight that would unlock the door.</p>
<p>Sound familiar? If you’re nodding right now, you’re not alone. This “research paralysis” is one of the most insidious productivity traps in modern sales, and it’s killing your pipeline velocity.</p>
<h2 id="h-the-big-lie-your-brain-tells-you">The Big Lie Your Brain Tells You</h2>
<p>Let’s get one thing straight: Research is not prospecting. Research is research.</p>
<p>Every minute you spend digging through a prospect’s LinkedIn profile, reading their latest press release, or analyzing their org chart is a minute you’re not actually doing any prospecting activity. You’re not talking to anyone. You’re not having conversations. You’re not moving deals forward.</p>
<p>But here’s where it gets dangerous. When you add in the <a href="https://youtu.be/fqDiCZS-tpo" rel="nofollow">basic human fear</a> that comes with <a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">making cold calls</a>, research becomes an emotional crutch. Your brain lies to you and whispers, “If I just know all this information, it’ll be so much better.”</p>
<p>So you spend 15 minutes researching, make the call, and it goes to voicemail. You make 12 calls a day. Everyone goes to voicemail. All that research, and you didn’t get anywhere.</p>
<h2 id="h-how-much-do-you-actually-need-to-know">How Much Do You Actually Need to Know?</h2>
<p>Michael had a breakthrough realization that changed everything: “I’m not looking to make a sale on that initial cold call. I’m looking to make a connection.”</p>
<p>That’s the insight that separates efficient prospectors from research addicts.</p>
<p>On your first cold call, you’re not selling them anything. You’re trying to set an appointment so you can ask questions and figure out whether it makes sense to keep talking. That’s it.</p>
<p>So how much do you really need to know to set that appointment? The answer is not a lot.</p>
<p>Think about it this way: The more you get to know your customers, your business, and your industry, the more business acumen you gain. Over time, you’ll talk to ten businesses just like the one you’re about to call. You’ll recognize patterns. You’ll see that companies in a certain sector or geographic area all face the same three challenges.</p>
<p>You don’t need 15 minutes of research to recognize those patterns. You just need to <a href="https://www.youtube.com/shorts/SazMzwv1pDI" rel="nofollow">build a message around them</a>.</p>
<h2 id="h-when-research-actually-matters">When Research Actually Matters</h2>
<p>Now, before you throw all research out the window, let me be clear about when it does matter.</p>
<p>If you’re sending a prospecting email, do some research. You’re putting something in writing, so you better have some insight that’s not AI-generated garbage.</p>
<p>If you make a call, get a hard no from the CEO, and want to try again with a different message, do the research before you call back. You’ve hit a wall. Now you need ammunition.</p>
<p>If you’ve had a first meeting and you’re going into discovery, absolutely do deep research. You’re walking in armed because you know they’ll be there waiting. <a href="https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/" rel="nofollow">All that effort</a> will pay off.</p>
<p>But for that first cold call? Stop overthinking it.</p>
<h2 id="h-the-batching-solution">The Batching Solution</h2>
<p>If you feel like you absolutely need to do research (and I get it, some people do), here’s the fix: Schedule time before your call block for research.</p>
<p>Do all your three-minute lookups in one batch. Write your notes next to each name. Then go make the calls.</p>
<p>Why does this work? Because you’re going to hit voicemail a lot anyway. But at least you’ll have the research done and maintain your call momentum.</p>
<p>Let’s say you run a call block on 25 cold leads. You talk to five people. Those five give you information like “I’m not the right person” or “We don’t have that problem.” Now you know something. Now go back and do deeper research on those five so you can come back with a better message.</p>
<p>That’s efficiency. That’s strategy. That’s how you <a href="https://www.salesgravy.university/courses/time-management-tony-morris" rel="nofollow">maximize your prospecting time</a>.</p>
<h2 id="h-the-power-of-targeted-messaging">The Power of Targeted Messaging</h2>
<p>Here’s what really unlocks productivity: Creating targeted messages for roles or industries instead of personalizing every single call.</p>
<p>If you’re calling 25 CIOs in the healthcare sector, you and I could sit down and quickly identify what they’re dealing with. What issues are they facing? What do they want from their business? How could you help them?</p>
<p>We could build one or two messages that’ll connect with most people on that list without researching every single prospect.</p>
<p>Then you make 25 calls in an hour instead of researching five people and making five cold calls in three hours.</p>
<p>Which approach do you think sets more appointments?</p>
<h2 id="h-every-meeting-has-one-job">Every Meeting Has One Job</h2>
<p>Michael asked about moving deals forward after discovery, and here’s the framework that keeps everything simple:</p>
<p>The entire purpose of a prospecting cold call is to get the first meeting.</p>
<p>The entire purpose of the first meeting is to get the next meeting.</p>
<p>Everything else is academic.</p>
<p>Each step in your sales process exists to advance to the next step with a committed micro-commitment. When deals stall, it’s almost always because you didn’t nail down that next step or you didn’t test stakeholder engagement.</p>
<p>If a prospect says, “I’ll get you that information next week,” and next week comes and goes, what are they telling you? They’re not that into this. It’s not a priority.</p>
<p>Keep deals moving by driving momentum through committed next steps.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Stop letting research become a productivity trap. The goal isn’t to know everything before you make a call. The goal is to have enough conversations to fill your pipeline while making each one count.</p>
<p>Be confident in your ability to get someone on the phone and convert them into an appointment. If you hit a wall and get valuable information, then go back and research for your next attempt.</p>
<p>But if you’re researching every prospect before every cold call, you’re lying to yourself about productivity. You’re avoiding the hard work of actually prospecting.</p>
<p>Batch your research. Build targeted messages. Focus on conversations that convert. That’s how you build a pipeline that actually moves.</p>
<div></div>
<hr/>
<div></div>
<p>Want to transform your approach to prospecting and turn LinkedIn into your ultimate lead generation machine? Check out <em><a href="https://www.salesgravy.com/edge/" rel="nofollow">The LinkedIn Edge</a> </em>and learn how to leverage the world’s most powerful B2B platform to fill your pipeline with qualified opportunities.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll expose one of the most common productivity killers in sales: How much research should you do before making a cold call?&lt;/p&gt;
&lt;p&gt;That’s the challenge Michael Bricker from West Monroe, Louisiana, brought to a recent Ask Jeb episode. Five months into his role at Cantara Networks, a fiber-backed internet provider, Michael was supposed to spend three minutes researching each prospect. Instead, he found himself spending 15 to 30 minutes per call, terrified he’d miss the one critical insight that would unlock the door.&lt;/p&gt;
&lt;p&gt;Sound familiar? If you’re nodding right now, you’re not alone. This “research paralysis” is one of the most insidious productivity traps in modern sales, and it’s killing your pipeline velocity.&lt;/p&gt;
&lt;h2 id=&#34;h-the-big-lie-your-brain-tells-you&#34;&gt;The Big Lie Your Brain Tells You&lt;/h2&gt;
&lt;p&gt;Let’s get one thing straight: Research is not prospecting. Research is research.&lt;/p&gt;
&lt;p&gt;Every minute you spend digging through a prospect’s LinkedIn profile, reading their latest press release, or analyzing their org chart is a minute you’re not actually doing any prospecting activity. You’re not talking to anyone. You’re not having conversations. You’re not moving deals forward.&lt;/p&gt;
&lt;p&gt;But here’s where it gets dangerous. When you add in the &lt;a href=&#34;https://youtu.be/fqDiCZS-tpo&#34; rel=&#34;nofollow&#34;&gt;basic human fear&lt;/a&gt; that comes with &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;making cold calls&lt;/a&gt;, research becomes an emotional crutch. Your brain lies to you and whispers, “If I just know all this information, it’ll be so much better.”&lt;/p&gt;
&lt;p&gt;So you spend 15 minutes researching, make the call, and it goes to voicemail. You make 12 calls a day. Everyone goes to voicemail. All that research, and you didn’t get anywhere.&lt;/p&gt;
&lt;h2 id=&#34;h-how-much-do-you-actually-need-to-know&#34;&gt;How Much Do You Actually Need to Know?&lt;/h2&gt;
&lt;p&gt;Michael had a breakthrough realization that changed everything: “I’m not looking to make a sale on that initial cold call. I’m looking to make a connection.”&lt;/p&gt;
&lt;p&gt;That’s the insight that separates efficient prospectors from research addicts.&lt;/p&gt;
&lt;p&gt;On your first cold call, you’re not selling them anything. You’re trying to set an appointment so you can ask questions and figure out whether it makes sense to keep talking. That’s it.&lt;/p&gt;
&lt;p&gt;So how much do you really need to know to set that appointment? The answer is not a lot.&lt;/p&gt;
&lt;p&gt;Think about it this way: The more you get to know your customers, your business, and your industry, the more business acumen you gain. Over time, you’ll talk to ten businesses just like the one you’re about to call. You’ll recognize patterns. You’ll see that companies in a certain sector or geographic area all face the same three challenges.&lt;/p&gt;
&lt;p&gt;You don’t need 15 minutes of research to recognize those patterns. You just need to &lt;a href=&#34;https://www.youtube.com/shorts/SazMzwv1pDI&#34; rel=&#34;nofollow&#34;&gt;build a message around them&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-when-research-actually-matters&#34;&gt;When Research Actually Matters&lt;/h2&gt;
&lt;p&gt;Now, before you throw all research out the window, let me be clear about when it does matter.&lt;/p&gt;
&lt;p&gt;If you’re sending a prospecting email, do some research. You’re putting something in writing, so you better have some insight that’s not AI-generated garbage.&lt;/p&gt;
&lt;p&gt;If you make a call, get a hard no from the CEO, and want to try again with a different message, do the research before you call back. You’ve hit a wall. Now you need ammunition.&lt;/p&gt;
&lt;p&gt;If you’ve had a first meeting and you’re going into discovery, absolutely do deep research. You’re walking in armed because you know they’ll be there waiting. &lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;All that effort&lt;/a&gt; will pay off.&lt;/p&gt;
&lt;p&gt;But for that first cold call? Stop overthinking it.&lt;/p&gt;
&lt;h2 id=&#34;h-the-batching-solution&#34;&gt;The Batching Solution&lt;/h2&gt;
&lt;p&gt;If you feel like you absolutely need to do research (and I get it, some people do), here’s the fix: Schedule time before your call block for research.&lt;/p&gt;
&lt;p&gt;Do all your three-minute lookups in one batch. Write your notes next to each name. Then go make the calls.&lt;/p&gt;
&lt;p&gt;Why does this work? Because you’re going to hit voicemail a lot anyway. But at least you’ll have the research done and maintain your call momentum.&lt;/p&gt;
&lt;p&gt;Let’s say you run a call block on 25 cold leads. You talk to five people. Those five give you information like “I’m not the right person” or “We don’t have that problem.” Now you know something. Now go back and do deeper research on those five so you can come back with a better message.&lt;/p&gt;
&lt;p&gt;That’s efficiency. That’s strategy. That’s how you &lt;a href=&#34;https://www.salesgravy.university/courses/time-management-tony-morris&#34; rel=&#34;nofollow&#34;&gt;maximize your prospecting time&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-targeted-messaging&#34;&gt;The Power of Targeted Messaging&lt;/h2&gt;
&lt;p&gt;Here’s what really unlocks productivity: Creating targeted messages for roles or industries instead of personalizing every single call.&lt;/p&gt;
&lt;p&gt;If you’re calling 25 CIOs in the healthcare sector, you and I could sit down and quickly identify what they’re dealing with. What issues are they facing? What do they want from their business? How could you help them?&lt;/p&gt;
&lt;p&gt;We could build one or two messages that’ll connect with most people on that list without researching every single prospect.&lt;/p&gt;
&lt;p&gt;Then you make 25 calls in an hour instead of researching five people and making five cold calls in three hours.&lt;/p&gt;
&lt;p&gt;Which approach do you think sets more appointments?&lt;/p&gt;
&lt;h2 id=&#34;h-every-meeting-has-one-job&#34;&gt;Every Meeting Has One Job&lt;/h2&gt;
&lt;p&gt;Michael asked about moving deals forward after discovery, and here’s the framework that keeps everything simple:&lt;/p&gt;
&lt;p&gt;The entire purpose of a prospecting cold call is to get the first meeting.&lt;/p&gt;
&lt;p&gt;The entire purpose of the first meeting is to get the next meeting.&lt;/p&gt;
&lt;p&gt;Everything else is academic.&lt;/p&gt;
&lt;p&gt;Each step in your sales process exists to advance to the next step with a committed micro-commitment. When deals stall, it’s almost always because you didn’t nail down that next step or you didn’t test stakeholder engagement.&lt;/p&gt;
&lt;p&gt;If a prospect says, “I’ll get you that information next week,” and next week comes and goes, what are they telling you? They’re not that into this. It’s not a priority.&lt;/p&gt;
&lt;p&gt;Keep deals moving by driving momentum through committed next steps.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop letting research become a productivity trap. The goal isn’t to know everything before you make a call. The goal is to have enough conversations to fill your pipeline while making each one count.&lt;/p&gt;
&lt;p&gt;Be confident in your ability to get someone on the phone and convert them into an appointment. If you hit a wall and get valuable information, then go back and research for your next attempt.&lt;/p&gt;
&lt;p&gt;But if you’re researching every prospect before every cold call, you’re lying to yourself about productivity. You’re avoiding the hard work of actually prospecting.&lt;/p&gt;
&lt;p&gt;Batch your research. Build targeted messages. Focus on conversations that convert. That’s how you build a pipeline that actually moves.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;hr/&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;Want to transform your approach to prospecting and turn LinkedIn into your ultimate lead generation machine? Check out &lt;em&gt;&lt;a href=&#34;https://www.salesgravy.com/edge/&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt; &lt;/em&gt;and learn how to leverage the world’s most powerful B2B platform to fill your pipeline with qualified opportunities.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-much-research-should-you-do-before-a-cold-call-ask-jeb/</link>
                <pubDate>Tue, 25 Nov 2025 18:32:00 &#43;0000</pubDate>
                <itunes:duration>1358</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>The Gratitude Advantage: Why an Attitude of Gratitude Is a Sales Superpower (Money Monday)</itunes:title>
                <title>The Gratitude Advantage: Why an Attitude of Gratitude Is a Sales Superpower (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;This is a very special Monday because it&amp;#8217;s Thanksgiving week here in the United States.&lt;/p&gt;
&lt;p&gt;This is the week we pause to express gratitude for the people in our lives, for what we&amp;#8217;ve been given, and for what we&amp;#8217;ve accomplished.&lt;/p&gt;
&lt;p&gt;But gratitude isn&amp;#8217;t just a feel-good emotion reserved for the holidays. It&amp;#8217;s also a performance- and life-enhancing routine that can give you sales superpowers.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-gratitude-builds-a-strong-mindset&#34;&gt;Gratitude Builds a Strong Mindset&lt;/h2&gt;
&lt;p&gt;Sales is a &lt;a href=&#34;https://salesgravy.com/overcoming-call-reluctance/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;mental game&lt;/a&gt;. Your mindset, attitude, and beliefs have more impact on your sales outcomes and ultimate success than any technique, script, or strategy ever will.&lt;/p&gt;
&lt;p&gt;This isn&amp;#8217;t soft psychology. This is neuroscience. Gratitude activates the parts of your brain associated with reward and emotional regulation. It releases dopamine and serotonin, neurotransmitters that make you feel good, leading to increased happiness and decreased anxiety and stress. Your confidence rises, your mind clears, you gain emotional control, and you make wiser decisions.&lt;/p&gt;
&lt;p&gt;Gratitude fundamentally rewires how your brain processes the world around you. When you practice gratitude consistently, your brain shifts from focusing on what could go wrong and starts seeing what could go right.&lt;/p&gt;
&lt;p&gt;Gratitude and insidious self-pity cannot coexist. Instead of dwelling on the deal you lost, the prospect that rejected you, or the leads you don’t have, you appreciate the lessons you’ve learned and the opportunities still in front of you.&lt;/p&gt;
&lt;p&gt;But it goes deeper than just feeling better.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-gratitude-builds-resilience&#34;&gt;Gratitude Builds Resilience&lt;/h2&gt;
&lt;p&gt;In sales, you face &lt;a href=&#34;https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;rejection&lt;/a&gt; constantly. Bad weeks, tough months, prospects who ghost you after months of work, and deals that fall apart at the last minute, even though you did everything right.&lt;/p&gt;
&lt;p&gt;In this brutal profession, the salespeople who survive and thrive are the ones who bounce back faster from these inevitable setbacks.&lt;/p&gt;
&lt;p&gt;One of the key traits of highly successful people is an enduring belief that everything happens for a reason. When you can find something to appreciate even in difficult situations, you maintain your emotional stability. You don&amp;#8217;t spiral into negativity. You don&amp;#8217;t let one bad call ruin your entire day. Instead, you process the setback, learn from it, and move forward.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-abundance-vs-scarcity-thinking&#34;&gt;Abundance vs Scarcity Thinking&lt;/h2&gt;
&lt;p&gt;When you focus on what you do have—your skills, your relationships, your opportunities, your resources—you shift from scarcity thinking to abundance thinking.&lt;/p&gt;
&lt;p&gt;Scarcity thinking is the mother of &lt;a href=&#34;https://salesgravy.com/you-cant-afford-the-luxury-of-a-negative-thought-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;negativity.&lt;/a&gt; It says: &amp;#8220;I don&amp;#8217;t have enough leads. I don&amp;#8217;t have enough time. I don&amp;#8217;t have enough support. I&amp;#8217;m going to miss my number.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Abundance thinking is a mindset of opportunity and potential. It says: &amp;#8220;Look at the skills I&amp;#8217;ve developed. Look at the customers who trust me. Look at the opportunities in my pipeline. Look at what&amp;#8217;s possible.&amp;#8221;&lt;/p&gt;
&lt;p&gt;When you operate from gratitude and abundance, you become more creative, more energetic, more persistent. You stop fixating on limitations and start exploring possibilities.&lt;/p&gt;
&lt;p&gt;You show up differently. You bring positive energy. And people feel it. They want to work with people who are confident, positive, and focused on what&amp;#8217;s possible rather than what&amp;#8217;s impossible.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-cultivating-an-attitude-of-gratitude&#34;&gt;Cultivating an Attitude of Gratitude&lt;/h2&gt;
&lt;p&gt;But here’s the thing. You don&amp;#8217;t wait to feel grateful. You choose to practice gratitude. The feelings follow.&lt;/p&gt;
&lt;p&gt;Every morning, you are empowered to make a conscious choice about where to focus your attention. You can focus on what&amp;#8217;s missing, what&amp;#8217;s wrong, who’s against you, and what&amp;#8217;s hard. Or you can focus on what&amp;#8217;s present, what&amp;#8217;s working, what&amp;#8217;s possible. Both perspectives contain truth. But only one moves you forward toward the success and happiness you are seeking.&lt;/p&gt;
&lt;p&gt;Here are some practical ways to build gratitude into your daily routine:&lt;/p&gt;
&lt;p&gt;Keep a gratitude journal. Every morning or evening, write down three things you&amp;#8217;re grateful for. My friend Eric, who suffered from a severe brain injury, does this, and the impact it has had on his recovery is nothing short of a miracle.&lt;/p&gt;
&lt;p&gt;Thank someone every day.&amp;#160;Send a text, an email, or better yet, make a phone call. Thank a customer. Thank a colleague. Thank a team member. Express genuine appreciation for something specific they&amp;#8217;ve done.&lt;/p&gt;
&lt;p&gt;People naturally gravitate toward those who express genuine appreciation. When you thank a customer for their business, when you acknowledge a colleague&amp;#8217;s help, when you recognize someone&amp;#8217;s support, you strengthen those relationships. It makes you someone people want to work with, buy from, and help succeed.&lt;/p&gt;
&lt;p&gt;Mentally acknowledge the good.&amp;#160;During your day, when something positive happens, pause for just a moment and mentally acknowledge it or say a prayer of thanks. Don&amp;#8217;t let it pass by unnoticed.&lt;/p&gt;
&lt;p&gt;Reframe challenges.&amp;#160;When something goes wrong, ask yourself: &amp;#8220;What can I learn from this? What opportunity might this create? What&amp;#8217;s the hidden gift in this situation?&amp;#8221; This isn&amp;#8217;t about pretending problems don&amp;#8217;t exist. It&amp;#8217;s about looking for the lessons and possibilities within them.&lt;/p&gt;
&lt;p&gt;Start your week with gratitude. Every Monday, give thanks for the week ahead and the opportunity you’ve been given to make a difference in your life, for your family, company, and customers.&lt;/p&gt;
&lt;p&gt;The beautiful thing about gratitude is that it is like a muscle; it gets stronger with exercise.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-my-gratitude-to-you&#34;&gt;My Gratitude to You&lt;/h2&gt;
&lt;p&gt;Before wrapping up, I want to take this opportunity to pause and express my gratitude to you.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;m grateful to you for listening to the Sales Gravy podcast. My team and I pour our hearts into producing this show, and your support means everything to us. Your comments, your reviews, your messages telling us how the podcast has helped you, fuels us.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;m thankful for the fans of my books. Writing is one of my greatest joys in life, and you make that possible. Every time someone tells me that &amp;#8220;Fanatical Prospecting,&amp;#8221; or &amp;#8220;Sales EQ,&amp;#8221; or &amp;#8220;The LinkedIn Edge&amp;#8221; changed their career, it reminds me why I do this work.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;m grateful for the companies around the world that trust Sales Gravy to train their teams. You let us into your organizations, trust us with your people, and give us the opportunity to make a real difference. That&amp;#8217;s a privilege we never take for granted.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;m grateful for the sales professionals who invest in themselves through Sales Gravy University. Your commitment to getting better inspires us to keep creating better content.&lt;/p&gt;
&lt;p&gt;And most of all, I&amp;#8217;m grateful for the amazing people who choose to work at Sales Gravy. We are blessed with an incredible team that wakes up every morning focused on serving you and making a difference. They&amp;#8217;re the reason we can do what we do.&lt;/p&gt;
&lt;p&gt;Thank you for allowing us to be part of your professional journey.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-reflecting-on-gratitude&#34;&gt;Reflecting on Gratitude&lt;/h2&gt;
&lt;p&gt;So as we head into Thanksgiving week, I’ll leave you with this simple reflection:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Be thankful that you don&amp;#8217;t already have everything you desire. If you did, there would be nothing left to reach for, no reason to dream, no horizon pulling you forward.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Be thankful that you don&amp;#8217;t know everything. It means life still has mysteries to reveal and lessons waiting to shape you.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Be thankful for the difficult times. It&amp;#8217;s in these seasons that you grow stronger, wiser, and more resilient.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Be thankful for your limitations. They remind you that there is still room to stretch, improve, and become more than you are today.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Be thankful for challenges and obstacles. They forge your strength, your courage, and your character. These are the things that truly endure.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Be thankful for your mistakes, because each one is a teacher guiding you toward better choices and deeper understanding.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Be thankful for what you&amp;#8217;ve been given. Every gift is proof that someone cares, someone believes in you, and someone has invested in your journey.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Be thankful for the people who push you, support you, frustrate you, and inspire you. Each one plays a role in shaping the person you are becoming.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Be thankful for beginnings, endings, and every transition in between. They are the chapters and seasons of a life story still being written.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Be thankful for Monday, because Monday brings new possibilities.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;And at the end of the day, when you are tired and weary, when you’ve stopped and made one more call, be thankful because it means you&amp;#8217;ve made a difference.&lt;/em&gt;&lt;/p&gt;
&lt;div style=&#34;height:10px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;div style=&#34;height:16px&#34; aria-hidden=&#34;true&#34; class=&#34;wp-block-spacer&#34;&gt;&lt;/div&gt;
&lt;p&gt;An attitude of gratitude changes how you approach your day—and your prospects. My new book, &lt;a href=&#34;https://a.co/d/9X1uk3Y&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;The LinkedIn Edge,&lt;/em&gt;&lt;/a&gt; shows you how to leverage that mindset to build genuine connections, engage with your network, and create opportunities that actually convert.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>This is a very special Monday because it’s Thanksgiving week here in the United States.</p><p>This is the week we pause to express gratitude for the people in our lives, for what we’ve been given, and for what we’ve accomplished.</p><p>But gratitude isn’t just a feel-good emotion reserved for the holidays. It’s also a performance- and life-enhancing routine that can give you sales superpowers.</p><h2>Gratitude Builds a Strong Mindset</h2><p>Sales is a <a href="https://salesgravy.com/overcoming-call-reluctance/" rel="nofollow">mental game</a>. Your mindset, attitude, and beliefs have more impact on your sales outcomes and ultimate success than any technique, script, or strategy ever will.</p><p>This isn’t soft psychology. This is neuroscience. Gratitude activates the parts of your brain associated with reward and emotional regulation. It releases dopamine and serotonin, neurotransmitters that make you feel good, leading to increased happiness and decreased anxiety and stress. Your confidence rises, your mind clears, you gain emotional control, and you make wiser decisions.</p><p>Gratitude fundamentally rewires how your brain processes the world around you. When you practice gratitude consistently, your brain shifts from focusing on what could go wrong and starts seeing what could go right.</p><p>Gratitude and insidious self-pity cannot coexist. Instead of dwelling on the deal you lost, the prospect that rejected you, or the leads you don’t have, you appreciate the lessons you’ve learned and the opportunities still in front of you.</p><p>But it goes deeper than just feeling better.</p><h2>Gratitude Builds Resilience</h2><p>In sales, you face <a href="https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/" rel="nofollow">rejection</a> constantly. Bad weeks, tough months, prospects who ghost you after months of work, and deals that fall apart at the last minute, even though you did everything right.</p><p>In this brutal profession, the salespeople who survive and thrive are the ones who bounce back faster from these inevitable setbacks.</p><p>One of the key traits of highly successful people is an enduring belief that everything happens for a reason. When you can find something to appreciate even in difficult situations, you maintain your emotional stability. You don’t spiral into negativity. You don’t let one bad call ruin your entire day. Instead, you process the setback, learn from it, and move forward.</p><h2>Abundance vs Scarcity Thinking</h2><p>When you focus on what you do have—your skills, your relationships, your opportunities, your resources—you shift from scarcity thinking to abundance thinking.</p><p>Scarcity thinking is the mother of <a href="https://salesgravy.com/you-cant-afford-the-luxury-of-a-negative-thought-money-monday/" rel="nofollow">negativity.</a> It says: “I don’t have enough leads. I don’t have enough time. I don’t have enough support. I’m going to miss my number.”</p><p>Abundance thinking is a mindset of opportunity and potential. It says: “Look at the skills I’ve developed. Look at the customers who trust me. Look at the opportunities in my pipeline. Look at what’s possible.”</p><p>When you operate from gratitude and abundance, you become more creative, more energetic, more persistent. You stop fixating on limitations and start exploring possibilities.</p><p>You show up differently. You bring positive energy. And people feel it. They want to work with people who are confident, positive, and focused on what’s possible rather than what’s impossible.</p><h2>Cultivating an Attitude of Gratitude</h2><p>But here’s the thing. You don’t wait to feel grateful. You choose to practice gratitude. The feelings follow.</p><p>Every morning, you are empowered to make a conscious choice about where to focus your attention. You can focus on what’s missing, what’s wrong, who’s against you, and what’s hard. Or you can focus on what’s present, what’s working, what’s possible. Both perspectives contain truth. But only one moves you forward toward the success and happiness you are seeking.</p><p>Here are some practical ways to build gratitude into your daily routine:</p><p>Keep a gratitude journal. Every morning or evening, write down three things you’re grateful for. My friend Eric, who suffered from a severe brain injury, does this, and the impact it has had on his recovery is nothing short of a miracle.</p><p>Thank someone every day. Send a text, an email, or better yet, make a phone call. Thank a customer. Thank a colleague. Thank a team member. Express genuine appreciation for something specific they’ve done.</p><p>People naturally gravitate toward those who express genuine appreciation. When you thank a customer for their business, when you acknowledge a colleague’s help, when you recognize someone’s support, you strengthen those relationships. It makes you someone people want to work with, buy from, and help succeed.</p><p>Mentally acknowledge the good. During your day, when something positive happens, pause for just a moment and mentally acknowledge it or say a prayer of thanks. Don’t let it pass by unnoticed.</p><p>Reframe challenges. When something goes wrong, ask yourself: “What can I learn from this? What opportunity might this create? What’s the hidden gift in this situation?” This isn’t about pretending problems don’t exist. It’s about looking for the lessons and possibilities within them.</p><p>Start your week with gratitude. Every Monday, give thanks for the week ahead and the opportunity you’ve been given to make a difference in your life, for your family, company, and customers.</p><p>The beautiful thing about gratitude is that it is like a muscle; it gets stronger with exercise.</p><h2>My Gratitude to You</h2><p>Before wrapping up, I want to take this opportunity to pause and express my gratitude to you.</p><p>I’m grateful to you for listening to the Sales Gravy podcast. My team and I pour our hearts into producing this show, and your support means everything to us. Your comments, your reviews, your messages telling us how the podcast has helped you, fuels us.</p><p>I’m thankful for the fans of my books. Writing is one of my greatest joys in life, and you make that possible. Every time someone tells me that “Fanatical Prospecting,” or “Sales EQ,” or “The LinkedIn Edge” changed their career, it reminds me why I do this work.</p><p>I’m grateful for the companies around the world that trust Sales Gravy to train their teams. You let us into your organizations, trust us with your people, and give us the opportunity to make a real difference. That’s a privilege we never take for granted.</p><p>I’m grateful for the sales professionals who invest in themselves through Sales Gravy University. Your commitment to getting better inspires us to keep creating better content.</p><p>And most of all, I’m grateful for the amazing people who choose to work at Sales Gravy. We are blessed with an incredible team that wakes up every morning focused on serving you and making a difference. They’re the reason we can do what we do.</p><p>Thank you for allowing us to be part of your professional journey.</p><h2>Reflecting on Gratitude</h2><p>So as we head into Thanksgiving week, I’ll leave you with this simple reflection:</p><p><em>Be thankful that you don’t already have everything you desire. If you did, there would be nothing left to reach for, no reason to dream, no horizon pulling you forward.</em></p><p><em>Be thankful that you don’t know everything. It means life still has mysteries to reveal and lessons waiting to shape you.</em></p><p><em>Be thankful for the difficult times. It’s in these seasons that you grow stronger, wiser, and more resilient.</em></p><p><em>Be thankful for your limitations. They remind you that there is still room to stretch, improve, and become more than you are today.</em></p><p><em>Be thankful for challenges and obstacles. They forge your strength, your courage, and your character. These are the things that truly endure.</em></p><p><em>Be thankful for your mistakes, because each one is a teacher guiding you toward better choices and deeper understanding.</em></p><p><em>Be thankful for what you’ve been given. Every gift is proof that someone cares, someone believes in you, and someone has invested in your journey.</em></p><p><em>Be thankful for the people who push you, support you, frustrate you, and inspire you. Each one plays a role in shaping the person you are becoming.</em></p><p><em>Be thankful for beginnings, endings, and every transition in between. They are the chapters and seasons of a life story still being written.</em></p><p><em>Be thankful for Monday, because Monday brings new possibilities.</em></p><p><em>And at the end of the day, when you are tired and weary, when you’ve stopped and made one more call, be thankful because it means you’ve made a difference.</em></p><p>An attitude of gratitude changes how you approach your day—and your prospects. My new book, <a href="https://a.co/d/9X1uk3Y" rel="nofollow"><em>The LinkedIn Edge,</em></a> shows you how to leverage that mindset to build genuine connections, engage with your network, and create opportunities that actually convert.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;This is a very special Monday because it’s Thanksgiving week here in the United States.&lt;/p&gt;&lt;p&gt;This is the week we pause to express gratitude for the people in our lives, for what we’ve been given, and for what we’ve accomplished.&lt;/p&gt;&lt;p&gt;But gratitude isn’t just a feel-good emotion reserved for the holidays. It’s also a performance- and life-enhancing routine that can give you sales superpowers.&lt;/p&gt;&lt;h2&gt;Gratitude Builds a Strong Mindset&lt;/h2&gt;&lt;p&gt;Sales is a &lt;a href=&#34;https://salesgravy.com/overcoming-call-reluctance/&#34; rel=&#34;nofollow&#34;&gt;mental game&lt;/a&gt;. Your mindset, attitude, and beliefs have more impact on your sales outcomes and ultimate success than any technique, script, or strategy ever will.&lt;/p&gt;&lt;p&gt;This isn’t soft psychology. This is neuroscience. Gratitude activates the parts of your brain associated with reward and emotional regulation. It releases dopamine and serotonin, neurotransmitters that make you feel good, leading to increased happiness and decreased anxiety and stress. Your confidence rises, your mind clears, you gain emotional control, and you make wiser decisions.&lt;/p&gt;&lt;p&gt;Gratitude fundamentally rewires how your brain processes the world around you. When you practice gratitude consistently, your brain shifts from focusing on what could go wrong and starts seeing what could go right.&lt;/p&gt;&lt;p&gt;Gratitude and insidious self-pity cannot coexist. Instead of dwelling on the deal you lost, the prospect that rejected you, or the leads you don’t have, you appreciate the lessons you’ve learned and the opportunities still in front of you.&lt;/p&gt;&lt;p&gt;But it goes deeper than just feeling better.&lt;/p&gt;&lt;h2&gt;Gratitude Builds Resilience&lt;/h2&gt;&lt;p&gt;In sales, you face &lt;a href=&#34;https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/&#34; rel=&#34;nofollow&#34;&gt;rejection&lt;/a&gt; constantly. Bad weeks, tough months, prospects who ghost you after months of work, and deals that fall apart at the last minute, even though you did everything right.&lt;/p&gt;&lt;p&gt;In this brutal profession, the salespeople who survive and thrive are the ones who bounce back faster from these inevitable setbacks.&lt;/p&gt;&lt;p&gt;One of the key traits of highly successful people is an enduring belief that everything happens for a reason. When you can find something to appreciate even in difficult situations, you maintain your emotional stability. You don’t spiral into negativity. You don’t let one bad call ruin your entire day. Instead, you process the setback, learn from it, and move forward.&lt;/p&gt;&lt;h2&gt;Abundance vs Scarcity Thinking&lt;/h2&gt;&lt;p&gt;When you focus on what you do have—your skills, your relationships, your opportunities, your resources—you shift from scarcity thinking to abundance thinking.&lt;/p&gt;&lt;p&gt;Scarcity thinking is the mother of &lt;a href=&#34;https://salesgravy.com/you-cant-afford-the-luxury-of-a-negative-thought-money-monday/&#34; rel=&#34;nofollow&#34;&gt;negativity.&lt;/a&gt; It says: “I don’t have enough leads. I don’t have enough time. I don’t have enough support. I’m going to miss my number.”&lt;/p&gt;&lt;p&gt;Abundance thinking is a mindset of opportunity and potential. It says: “Look at the skills I’ve developed. Look at the customers who trust me. Look at the opportunities in my pipeline. Look at what’s possible.”&lt;/p&gt;&lt;p&gt;When you operate from gratitude and abundance, you become more creative, more energetic, more persistent. You stop fixating on limitations and start exploring possibilities.&lt;/p&gt;&lt;p&gt;You show up differently. You bring positive energy. And people feel it. They want to work with people who are confident, positive, and focused on what’s possible rather than what’s impossible.&lt;/p&gt;&lt;h2&gt;Cultivating an Attitude of Gratitude&lt;/h2&gt;&lt;p&gt;But here’s the thing. You don’t wait to feel grateful. You choose to practice gratitude. The feelings follow.&lt;/p&gt;&lt;p&gt;Every morning, you are empowered to make a conscious choice about where to focus your attention. You can focus on what’s missing, what’s wrong, who’s against you, and what’s hard. Or you can focus on what’s present, what’s working, what’s possible. Both perspectives contain truth. But only one moves you forward toward the success and happiness you are seeking.&lt;/p&gt;&lt;p&gt;Here are some practical ways to build gratitude into your daily routine:&lt;/p&gt;&lt;p&gt;Keep a gratitude journal. Every morning or evening, write down three things you’re grateful for. My friend Eric, who suffered from a severe brain injury, does this, and the impact it has had on his recovery is nothing short of a miracle.&lt;/p&gt;&lt;p&gt;Thank someone every day. Send a text, an email, or better yet, make a phone call. Thank a customer. Thank a colleague. Thank a team member. Express genuine appreciation for something specific they’ve done.&lt;/p&gt;&lt;p&gt;People naturally gravitate toward those who express genuine appreciation. When you thank a customer for their business, when you acknowledge a colleague’s help, when you recognize someone’s support, you strengthen those relationships. It makes you someone people want to work with, buy from, and help succeed.&lt;/p&gt;&lt;p&gt;Mentally acknowledge the good. During your day, when something positive happens, pause for just a moment and mentally acknowledge it or say a prayer of thanks. Don’t let it pass by unnoticed.&lt;/p&gt;&lt;p&gt;Reframe challenges. When something goes wrong, ask yourself: “What can I learn from this? What opportunity might this create? What’s the hidden gift in this situation?” This isn’t about pretending problems don’t exist. It’s about looking for the lessons and possibilities within them.&lt;/p&gt;&lt;p&gt;Start your week with gratitude. Every Monday, give thanks for the week ahead and the opportunity you’ve been given to make a difference in your life, for your family, company, and customers.&lt;/p&gt;&lt;p&gt;The beautiful thing about gratitude is that it is like a muscle; it gets stronger with exercise.&lt;/p&gt;&lt;h2&gt;My Gratitude to You&lt;/h2&gt;&lt;p&gt;Before wrapping up, I want to take this opportunity to pause and express my gratitude to you.&lt;/p&gt;&lt;p&gt;I’m grateful to you for listening to the Sales Gravy podcast. My team and I pour our hearts into producing this show, and your support means everything to us. Your comments, your reviews, your messages telling us how the podcast has helped you, fuels us.&lt;/p&gt;&lt;p&gt;I’m thankful for the fans of my books. Writing is one of my greatest joys in life, and you make that possible. Every time someone tells me that “Fanatical Prospecting,” or “Sales EQ,” or “The LinkedIn Edge” changed their career, it reminds me why I do this work.&lt;/p&gt;&lt;p&gt;I’m grateful for the companies around the world that trust Sales Gravy to train their teams. You let us into your organizations, trust us with your people, and give us the opportunity to make a real difference. That’s a privilege we never take for granted.&lt;/p&gt;&lt;p&gt;I’m grateful for the sales professionals who invest in themselves through Sales Gravy University. Your commitment to getting better inspires us to keep creating better content.&lt;/p&gt;&lt;p&gt;And most of all, I’m grateful for the amazing people who choose to work at Sales Gravy. We are blessed with an incredible team that wakes up every morning focused on serving you and making a difference. They’re the reason we can do what we do.&lt;/p&gt;&lt;p&gt;Thank you for allowing us to be part of your professional journey.&lt;/p&gt;&lt;h2&gt;Reflecting on Gratitude&lt;/h2&gt;&lt;p&gt;So as we head into Thanksgiving week, I’ll leave you with this simple reflection:&lt;/p&gt;&lt;p&gt;&lt;em&gt;Be thankful that you don’t already have everything you desire. If you did, there would be nothing left to reach for, no reason to dream, no horizon pulling you forward.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Be thankful that you don’t know everything. It means life still has mysteries to reveal and lessons waiting to shape you.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Be thankful for the difficult times. It’s in these seasons that you grow stronger, wiser, and more resilient.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Be thankful for your limitations. They remind you that there is still room to stretch, improve, and become more than you are today.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Be thankful for challenges and obstacles. They forge your strength, your courage, and your character. These are the things that truly endure.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Be thankful for your mistakes, because each one is a teacher guiding you toward better choices and deeper understanding.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Be thankful for what you’ve been given. Every gift is proof that someone cares, someone believes in you, and someone has invested in your journey.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Be thankful for the people who push you, support you, frustrate you, and inspire you. Each one plays a role in shaping the person you are becoming.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Be thankful for beginnings, endings, and every transition in between. They are the chapters and seasons of a life story still being written.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Be thankful for Monday, because Monday brings new possibilities.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;And at the end of the day, when you are tired and weary, when you’ve stopped and made one more call, be thankful because it means you’ve made a difference.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;An attitude of gratitude changes how you approach your day—and your prospects. My new book, &lt;a href=&#34;https://a.co/d/9X1uk3Y&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;The LinkedIn Edge,&lt;/em&gt;&lt;/a&gt; shows you how to leverage that mindset to build genuine connections, engage with your network, and create opportunities that actually convert.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-gratitude-advantage-why-an-attitude-of-gratitude-is-a-sales-superpower-money-monday/</link>
                <pubDate>Mon, 24 Nov 2025 19:09:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/5016b372-2685-4528-b811-c3325d668415_nday__sales_gravy_podcast_jeb_blount_cover__1_.jpg"/>
                <itunes:duration>575</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>The AI Account Planning Method That Helped a New AE Land C-Suite Appointments</itunes:title>
                <title>The AI Account Planning Method That Helped a New AE Land C-Suite Appointments</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Most new account executives stare at their territory list and feel the weight of it immediately. Fifty accounts. A hundred accounts. Sometimes more. Each one needs research, a plan, and outreach that doesn&amp;#8217;t sound like every other cold email clogging their prospect&amp;#8217;s inbox.&amp;#160;&lt;/p&gt;
&lt;p&gt;Jake McOsker, an account executive at Forrester Research, found himself facing exactly this problem when he moved from BDR to AE. He cracked it by changing how he used AI for account planning.&amp;#160;&lt;/p&gt;
&lt;p&gt;&amp;#8220;Rather than taking 10 to 15 minutes to get an account plan out or understand who the notable stakeholders and the decision makers that I need to go with,&amp;#8221; he explained, &amp;#8220;it&amp;#8217;s a 2 to 3 minute process to go through each one of these accounts.&amp;#8221;&lt;/p&gt;
&lt;p&gt;The traditional approach to AI account planning doesn&amp;#8217;t solve the territory problem. You ask ChatGPT or Claude for company information, and you get Wikipedia summaries. Founded in 1987. Headquartered in Dallas. 15,000 employees. The chief sales officer you&amp;#8217;re calling doesn&amp;#8217;t care about any of that, and showing up with generic facts makes you look lazy, not prepared.&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re new to the role, you don&amp;#8217;t have years of pattern recognition to fall back on. You don&amp;#8217;t know what good account planning looks like yet. You just know you need to get meetings with people who have better things to do than talk to a rep they&amp;#8217;ve never heard of.&lt;/p&gt;
&lt;p&gt;The solution isn&amp;#8217;t using AI as a search engine. It&amp;#8217;s using it as a &lt;a href=&#34;https://salesgravy.com/how-to-start-using-ai-in-sales-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales assistant with a specific job to do&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-problem-with-how-most-reps-use-ai-for-account-planning&#34;&gt;&lt;strong&gt;The Problem With How Most Reps Use AI for Account Planning&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what usually happens. A rep needs to prepare for a call with a VP of Marketing at a healthcare company. They open their AI tool of choice and type: &amp;#8220;Tell me about [Company Name].&amp;#8221;&lt;/p&gt;
&lt;p&gt;The AI spits back:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Company history&lt;/li&gt;
&lt;li&gt;Product offerings&lt;/li&gt;
&lt;li&gt;Recent press releases&lt;/li&gt;
&lt;li&gt;Maybe some executive names&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The rep skims it, copies a few bullet points into their CRM, and calls it account planning. Then they get on the call and realize they have no idea what this VP is actually trying to accomplish this quarter. They ask surface-level questions. The prospect checks out. The meeting goes nowhere.&lt;/p&gt;
&lt;p&gt;This happens because most reps are using AI like a faster Google. They&amp;#8217;re asking for information instead of asking for intelligence.&lt;/p&gt;
&lt;p&gt;AI account planning only works when you give the AI a role and a specific outcome to deliver. Not &amp;#8220;tell me about this company.&amp;#8221; Instead, &amp;#8220;You&amp;#8217;re an account executive trying to book a meeting with this company&amp;#8217;s CMO in the next two weeks. Based on their recent announcements and what their executives are posting on LinkedIn, what initiatives are they likely prioritizing right now?&amp;#8221;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-set-up-ai-agents-for-account-planning&#34;&gt;&lt;strong&gt;How to Set Up AI Agents for Account Planning&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The difference between a basic AI chat and &lt;a href=&#34;https://salesgravy.com/how-custom-ai-will-amplify-your-sales-team/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;an AI agent&lt;/a&gt; is memory and context. When you create an agent, you&amp;#8217;re teaching it what kind of output you need every single time. You&amp;#8217;re not starting from scratch with every account.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the framework that works:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-1-give-your-ai-agent-a-clear-role&#34;&gt;&lt;strong&gt;Step 1: Give Your AI Agent a Clear Role&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Don&amp;#8217;t just ask questions. Set up the scenario with urgency and context. For example:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;You are an account executive at [Your Company]. You&amp;#8217;ve been tasked with bringing in [Target Company] as a new customer within the next 90 days. Your first call is with their [specific role, like Chief Sales Officer]. Based on the materials I&amp;#8217;m providing, what are the top three business initiatives this person is likely focused on right now?&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;This does two things. First, it forces the AI to think from your perspective instead of just summarizing data. Second, it prioritizes current, actionable information over historical background.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-2-feed-it-the-right-source-material&#34;&gt;&lt;strong&gt;Step 2: Feed It the Right Source Material&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Wikipedia summaries don&amp;#8217;t help you. But these sources do:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Recent press releases about new initiatives or leadership changes&lt;/li&gt;
&lt;li&gt;LinkedIn posts from executives at the company (especially the person you&amp;#8217;re calling)&lt;/li&gt;
&lt;li&gt;Company blog posts about their strategic direction&lt;/li&gt;
&lt;li&gt;Industry news articles mentioning the company&lt;/li&gt;
&lt;li&gt;Their &amp;#8220;About Us&amp;#8221; or &amp;#8220;Newsroom&amp;#8221; page for current priorities&lt;/li&gt;
&lt;li&gt;Analyst reports or industry trend pieces relevant to their sector&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If you&amp;#8217;re selling to publicly traded companies, earnings call transcripts and annual reports (10-Ks) are gold mines. But most new AEs aren&amp;#8217;t calling on Fortune 500 companies. The good news is that smaller companies often share more on LinkedIn and their blogs because they&amp;#8217;re trying to build their brand.&lt;/p&gt;
&lt;p&gt;Upload PDFs or paste content directly into your AI tool. Then let it analyze the content through the lens of the role you gave it. The output will focus on strategic priorities, not corporate history.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-3-ask-follow-up-questions-based-on-persona&#34;&gt;&lt;strong&gt;Step 3: Ask Follow-Up Questions Based on Persona&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you&amp;#8217;re calling into marketing, tech, security, or customer experience, the priorities are different. Your AI agent should help you understand how company-wide initiatives affect the specific person you&amp;#8217;re talking to.&lt;/p&gt;
&lt;p&gt;After the initial analysis, ask: &lt;em&gt;&amp;#8220;How would these initiatives specifically impact the VP of Marketing&amp;#8217;s goals this quarter?&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Now you have talking points that matter to the person on the other end of the call.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-4-validate-with-human-intelligence&#34;&gt;&lt;strong&gt;Step 4: Validate With Human Intelligence&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;AI gets you 80% of the way there in three minutes instead of fifteen. But you still need to cross-check. Look at LinkedIn. Check recent news. If you have access to account managers or customer success reps who work with similar companies, ask them if the trends you&amp;#8217;re seeing match reality.&lt;/p&gt;
&lt;p&gt;AI account planning is a tool, not a replacement for critical thinking. If the output feels off, it probably is. Trust your gut and adjust.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-turn-research-into-value-messages&#34;&gt;&lt;strong&gt;How to Turn Research Into Value Messages&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The goal of account planning isn&amp;#8217;t to memorize facts about a company. It&amp;#8217;s to walk into a conversation with an informed hypothesis about what they&amp;#8217;re trying to accomplish.&lt;/p&gt;
&lt;p&gt;When you do this right, your opening changes. Instead of starting cold with &amp;#8220;Tell me about your role,&amp;#8221; you can say:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;I saw your CEO recently posted about accelerating your digital customer experience, and I&amp;#8217;m assuming that&amp;#8217;s putting some pressure on your team to modernize how you&amp;#8217;re approaching customer engagement. But I could be completely wrong. What&amp;#8217;s actually taking up most of your time right now?&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Here’s how you’ve impacted your prospect: First, it proves you did real research. Second, it gives the prospect something specific to react to instead of making them explain their entire world from scratch. Third, and this is critical, it still leaves room for discovery.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re not skipping the &amp;#8220;What are your biggest challenges?&amp;#8221; question. You&amp;#8217;re earning the right to ask them by showing you&amp;#8217;ve already thought about their business. When prospects talk about their challenges in their own language, you learn how they frame problems, what matters to them, and where your solution might actually fit.&lt;/p&gt;
&lt;p&gt;Even if your hypothesis is wrong, you&amp;#8217;ve separated yourself from the 90% of reps who show up with nothing. And when you&amp;#8217;re right, you skip past the surface-level conversation and get straight into the dialogue that matters. That&amp;#8217;s how you earn credibility as a &lt;a href=&#34;https://salesgravy.com/the-biggest-mistake-new-salespeople-make-with-initial-sales-meetings/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;new account executive&lt;/a&gt;, even when you don&amp;#8217;t have ten years of experience to lean on.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-a-repeatable-ai-account-planning-workflow&#34;&gt;&lt;strong&gt;Building a Repeatable AI Account Planning Workflow&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This only scales if you systematize it. You can&amp;#8217;t rely on remembering the perfect prompt every time or recreating your process from scratch for every account.&lt;/p&gt;
&lt;p&gt;Create separate agents for different use cases. One for account planning. One for prospecting outreach. One for call preparation. Train each agent for the output you need so you aren’t constantly course-correcting.&lt;/p&gt;
&lt;p&gt;Save your account plans in a central location. The information changes, so plan to refresh your research quarterly. What mattered in Q2 might not matter in Q4, and your account planning needs to reflect that.&lt;/p&gt;
&lt;p&gt;The key is building a system that you can repeat across your entire territory without burning out. Two to three minutes per account. Not fifteen. Not thirty. That&amp;#8217;s how you research 50 accounts in a week instead of just five.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-this-actually-looks-like-in-practice&#34;&gt;&lt;strong&gt;What This Actually Looks Like in Practice&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s say you&amp;#8217;re targeting a mid-market software company. You start by checking their LinkedIn. The CEO posted last week about expanding into healthcare verticals. You pull up their blog and find three recent posts about compliance challenges in healthcare tech.&lt;/p&gt;
&lt;p&gt;You upload screenshots or copy the text into your AI agent and give it the prompt:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;You&amp;#8217;re an AE trying to close this software company in 90 days. The first meeting is with their Chief Revenue Officer. What are the top three priorities they&amp;#8217;re likely focused on, and how do those connect to the company&amp;#8217;s broader goals?&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The AI analyzes the content and tells you:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;They&amp;#8217;re investing heavily in healthcare vertical expansion, but facing longer sales cycles due to compliance requirements&lt;/li&gt;
&lt;li&gt;They&amp;#8217;re dealing with the need to build credibility fast in a regulated industry&lt;/li&gt;
&lt;li&gt;Their CEO has committed to proving ROI in healthcare within two quarters&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Now you have a hypothesis. The CRO is probably under pressure to close healthcare deals faster while managing a team that doesn&amp;#8217;t have deep healthcare expertise. That&amp;#8217;s your angle.&lt;/p&gt;
&lt;p&gt;You cross-check this with LinkedIn and see that the CRO has been engaging with posts about sales enablement in complex verticals. You look at recent news and find they just hired a VP of Healthcare Sales. Everything lines up.&lt;/p&gt;
&lt;p&gt;Your outreach message writes itself. You&amp;#8217;re not pitching. You&amp;#8217;re acknowledging what they&amp;#8217;re working on and offering a perspective on how companies in similar situations have approached the same problem.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-to-do-after-the-meeting&#34;&gt;&lt;strong&gt;What to Do After the Meeting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your &lt;a href=&#34;https://www.salesgravy.university/courses/ai-basics&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;AI workflow&lt;/a&gt; doesn&amp;#8217;t end when the call does. This is where most reps leave value on the table.&lt;/p&gt;
&lt;p&gt;After your meeting, take the transcript from your call recording tool (Fathom, Gong, Chorus, whatever you use) and upload it to your AI agent. Then ask specific questions:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;Where was there friction or confusion in this conversation?&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;What objections did the prospect raise, and did I address them effectively?&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;What questions should I have asked but didn&amp;#8217;t?&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;You&amp;#8217;ll see patterns you didn&amp;#8217;t notice in the meeting. You&amp;#8217;ll catch the places where the prospect hesitated, pushed back, or seemed unclear about what you were saying.&amp;#160;&lt;/p&gt;
&lt;p&gt;Use those insights in your follow-up. Send an email that says, &amp;#8220;When we talked about X, I realized I didn&amp;#8217;t explain Y clearly. Here&amp;#8217;s what I should have said.&amp;#8221; That kind of self-awareness builds trust. It shows you&amp;#8217;re listening and thinking, not just pitching.&lt;/p&gt;
&lt;p&gt;This also helps you get better at discovery over time. You&amp;#8217;ll start to notice which questions land and which ones don&amp;#8217;t. You&amp;#8217;ll refine your approach based on real data from your own calls, not just what worked for someone else.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;AI account planning is about getting to the right information faster so you can spend your time having conversations instead of doing research. The reps who master this early will outpace people with twice the experience.&lt;/p&gt;
&lt;p&gt;Set up your agents. Feed them the right materials. Validate the output. Turn research into hypotheses. Ask great discovery questions. And then use what you learn to get even better for the next call.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you land C-suite appointments when you&amp;#8217;re brand new. Not by knowing everything, but by knowing what matters right now.&lt;/p&gt;
&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want to master AI in sales? Get&amp;#160;&lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479/ref=sr_1_1?dib=eyJ2IjoiMSJ9.EX2U19hGSKaXmgYb6hjEcwYVWIH3WE5wKGZZoHycy9okJZIv2fLJGW59yP4QMIIi2Zmv94KdDoBPnUhuDuRH1c-gmsldp44org6Fl_hchIKcato3E_qfqgPj0hbjCvN2rQQ2RHBqVKGOATtrMBn7SZ5XJWmrip1pG9SDANxR5qZidoU1a2jyH883gDkfA7ek1kcqbALxgTEhLXB34Wjjotzfkam5JgJ4ZMjbcNQu7OM.yE93mixZJLzeqUG9rl_nHS3bfkQW6CykHsg24ODVNIg&amp;#38;dib_tag=se&amp;#38;hvadid=700255464236&amp;#38;hvdev=c&amp;#38;hvexpln=67&amp;#38;hvlocphy=9011161&amp;#38;hvnetw=g&amp;#38;hvocijid=16998670818649917485--&amp;#38;hvqmt=e&amp;#38;hvrand=16998670818649917485&amp;#38;hvtargid=kwd-891345365498&amp;#38;hydadcr=21870_13324125&amp;#38;keywords=the&#43;ai&#43;edge&amp;#38;mcid=6eb692e361fa3c089de2e50ce14d3e81&amp;#38;qid=1758658628&amp;#38;sr=8-1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The AI Edge&lt;/a&gt;&lt;/strong&gt;&amp;#160;for the complete blueprint on leveraging artificial intelligence to dominate your competition and accelerate your sales results.&lt;/p&gt;

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                <description><![CDATA[<p>Most new account executives stare at their territory list and feel the weight of it immediately. Fifty accounts. A hundred accounts. Sometimes more. Each one needs research, a plan, and outreach that doesn’t sound like every other cold email clogging their prospect’s inbox. </p><p>Jake McOsker, an account executive at Forrester Research, found himself facing exactly this problem when he moved from BDR to AE. He cracked it by changing how he used AI for account planning. </p><p>“Rather than taking 10 to 15 minutes to get an account plan out or understand who the notable stakeholders and the decision makers that I need to go with,” he explained, “it’s a 2 to 3 minute process to go through each one of these accounts.”</p><p>The traditional approach to AI account planning doesn’t solve the territory problem. You ask ChatGPT or Claude for company information, and you get Wikipedia summaries. Founded in 1987. Headquartered in Dallas. 15,000 employees. The chief sales officer you’re calling doesn’t care about any of that, and showing up with generic facts makes you look lazy, not prepared.</p><p>When you’re new to the role, you don’t have years of pattern recognition to fall back on. You don’t know what good account planning looks like yet. You just know you need to get meetings with people who have better things to do than talk to a rep they’ve never heard of.</p><p>The solution isn’t using AI as a search engine. It’s using it as a <a href="https://salesgravy.com/how-to-start-using-ai-in-sales-ask-jeb/" rel="nofollow">sales assistant with a specific job to do</a>.</p><h2><strong>The Problem With How Most Reps Use AI for Account Planning</strong></h2><p>Here’s what usually happens. A rep needs to prepare for a call with a VP of Marketing at a healthcare company. They open their AI tool of choice and type: “Tell me about [Company Name].”</p><p>The AI spits back:</p><ul><li>Company history</li><li>Product offerings</li><li>Recent press releases</li><li>Maybe some executive names</li></ul><p>The rep skims it, copies a few bullet points into their CRM, and calls it account planning. Then they get on the call and realize they have no idea what this VP is actually trying to accomplish this quarter. They ask surface-level questions. The prospect checks out. The meeting goes nowhere.</p><p>This happens because most reps are using AI like a faster Google. They’re asking for information instead of asking for intelligence.</p><p>AI account planning only works when you give the AI a role and a specific outcome to deliver. Not “tell me about this company.” Instead, “You’re an account executive trying to book a meeting with this company’s CMO in the next two weeks. Based on their recent announcements and what their executives are posting on LinkedIn, what initiatives are they likely prioritizing right now?”</p><h2><strong>How to Set Up AI Agents for Account Planning</strong></h2><p>The difference between a basic AI chat and <a href="https://salesgravy.com/how-custom-ai-will-amplify-your-sales-team/" rel="nofollow">an AI agent</a> is memory and context. When you create an agent, you’re teaching it what kind of output you need every single time. You’re not starting from scratch with every account.</p><p>Here’s the framework that works:</p><h3><strong>Step 1: Give Your AI Agent a Clear Role</strong></h3><p>Don’t just ask questions. Set up the scenario with urgency and context. For example:</p><p><em>“You are an account executive at [Your Company]. You’ve been tasked with bringing in [Target Company] as a new customer within the next 90 days. Your first call is with their [specific role, like Chief Sales Officer]. Based on the materials I’m providing, what are the top three business initiatives this person is likely focused on right now?”</em></p><p>This does two things. First, it forces the AI to think from your perspective instead of just summarizing data. Second, it prioritizes current, actionable information over historical background.</p><h3><strong>Step 2: Feed It the Right Source Material</strong></h3><p>Wikipedia summaries don’t help you. But these sources do:</p><ul><li>Recent press releases about new initiatives or leadership changes</li><li>LinkedIn posts from executives at the company (especially the person you’re calling)</li><li>Company blog posts about their strategic direction</li><li>Industry news articles mentioning the company</li><li>Their “About Us” or “Newsroom” page for current priorities</li><li>Analyst reports or industry trend pieces relevant to their sector</li></ul><p>If you’re selling to publicly traded companies, earnings call transcripts and annual reports (10-Ks) are gold mines. But most new AEs aren’t calling on Fortune 500 companies. The good news is that smaller companies often share more on LinkedIn and their blogs because they’re trying to build their brand.</p><p>Upload PDFs or paste content directly into your AI tool. Then let it analyze the content through the lens of the role you gave it. The output will focus on strategic priorities, not corporate history.</p><h3><strong>Step 3: Ask Follow-Up Questions Based on Persona</strong></h3><p>If you’re calling into marketing, tech, security, or customer experience, the priorities are different. Your AI agent should help you understand how company-wide initiatives affect the specific person you’re talking to.</p><p>After the initial analysis, ask: <em>“How would these initiatives specifically impact the VP of Marketing’s goals this quarter?”</em></p><p>Now you have talking points that matter to the person on the other end of the call.</p><h3><strong>Step 4: Validate With Human Intelligence</strong></h3><p>AI gets you 80% of the way there in three minutes instead of fifteen. But you still need to cross-check. Look at LinkedIn. Check recent news. If you have access to account managers or customer success reps who work with similar companies, ask them if the trends you’re seeing match reality.</p><p>AI account planning is a tool, not a replacement for critical thinking. If the output feels off, it probably is. Trust your gut and adjust.</p><h2><strong>How to Turn Research Into Value Messages</strong></h2><p>The goal of account planning isn’t to memorize facts about a company. It’s to walk into a conversation with an informed hypothesis about what they’re trying to accomplish.</p><p>When you do this right, your opening changes. Instead of starting cold with “Tell me about your role,” you can say:</p><p><em>“I saw your CEO recently posted about accelerating your digital customer experience, and I’m assuming that’s putting some pressure on your team to modernize how you’re approaching customer engagement. But I could be completely wrong. What’s actually taking up most of your time right now?”</em></p><p>Here’s how you’ve impacted your prospect: First, it proves you did real research. Second, it gives the prospect something specific to react to instead of making them explain their entire world from scratch. Third, and this is critical, it still leaves room for discovery.</p><p>You’re not skipping the “What are your biggest challenges?” question. You’re earning the right to ask them by showing you’ve already thought about their business. When prospects talk about their challenges in their own language, you learn how they frame problems, what matters to them, and where your solution might actually fit.</p><p>Even if your hypothesis is wrong, you’ve separated yourself from the 90% of reps who show up with nothing. And when you’re right, you skip past the surface-level conversation and get straight into the dialogue that matters. That’s how you earn credibility as a <a href="https://salesgravy.com/the-biggest-mistake-new-salespeople-make-with-initial-sales-meetings/" rel="nofollow">new account executive</a>, even when you don’t have ten years of experience to lean on.</p><h2><strong>Building a Repeatable AI Account Planning Workflow</strong></h2><p>This only scales if you systematize it. You can’t rely on remembering the perfect prompt every time or recreating your process from scratch for every account.</p><p>Create separate agents for different use cases. One for account planning. One for prospecting outreach. One for call preparation. Train each agent for the output you need so you aren’t constantly course-correcting.</p><p>Save your account plans in a central location. The information changes, so plan to refresh your research quarterly. What mattered in Q2 might not matter in Q4, and your account planning needs to reflect that.</p><p>The key is building a system that you can repeat across your entire territory without burning out. Two to three minutes per account. Not fifteen. Not thirty. That’s how you research 50 accounts in a week instead of just five.</p><h2><strong>What This Actually Looks Like in Practice</strong></h2><p>Let’s say you’re targeting a mid-market software company. You start by checking their LinkedIn. The CEO posted last week about expanding into healthcare verticals. You pull up their blog and find three recent posts about compliance challenges in healthcare tech.</p><p>You upload screenshots or copy the text into your AI agent and give it the prompt:</p><p><em>“You’re an AE trying to close this software company in 90 days. The first meeting is with their Chief Revenue Officer. What are the top three priorities they’re likely focused on, and how do those connect to the company’s broader goals?”</em></p><p>The AI analyzes the content and tells you:</p><ol><li>They’re investing heavily in healthcare vertical expansion, but facing longer sales cycles due to compliance requirements</li><li>They’re dealing with the need to build credibility fast in a regulated industry</li><li>Their CEO has committed to proving ROI in healthcare within two quarters</li></ol><p>Now you have a hypothesis. The CRO is probably under pressure to close healthcare deals faster while managing a team that doesn’t have deep healthcare expertise. That’s your angle.</p><p>You cross-check this with LinkedIn and see that the CRO has been engaging with posts about sales enablement in complex verticals. You look at recent news and find they just hired a VP of Healthcare Sales. Everything lines up.</p><p>Your outreach message writes itself. You’re not pitching. You’re acknowledging what they’re working on and offering a perspective on how companies in similar situations have approached the same problem.</p><h2><strong>What to Do After the Meeting</strong></h2><p>Your <a href="https://www.salesgravy.university/courses/ai-basics" rel="nofollow">AI workflow</a> doesn’t end when the call does. This is where most reps leave value on the table.</p><p>After your meeting, take the transcript from your call recording tool (Fathom, Gong, Chorus, whatever you use) and upload it to your AI agent. Then ask specific questions:</p><p><em>“Where was there friction or confusion in this conversation?”</em></p><p><em>“What objections did the prospect raise, and did I address them effectively?”</em></p><p><em>“What questions should I have asked but didn’t?”</em></p><p>You’ll see patterns you didn’t notice in the meeting. You’ll catch the places where the prospect hesitated, pushed back, or seemed unclear about what you were saying. </p><p>Use those insights in your follow-up. Send an email that says, “When we talked about X, I realized I didn’t explain Y clearly. Here’s what I should have said.” That kind of self-awareness builds trust. It shows you’re listening and thinking, not just pitching.</p><p>This also helps you get better at discovery over time. You’ll start to notice which questions land and which ones don’t. You’ll refine your approach based on real data from your own calls, not just what worked for someone else.</p><h2><strong>The Bottom Line</strong></h2><p>AI account planning is about getting to the right information faster so you can spend your time having conversations instead of doing research. The reps who master this early will outpace people with twice the experience.</p><p>Set up your agents. Feed them the right materials. Validate the output. Turn research into hypotheses. Ask great discovery questions. And then use what you learn to get even better for the next call.</p><p>That’s how you land C-suite appointments when you’re brand new. Not by knowing everything, but by knowing what matters right now.</p><p>Want to master AI in sales? Get <a href="https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479/ref=sr_1_1?dib=eyJ2IjoiMSJ9.EX2U19hGSKaXmgYb6hjEcwYVWIH3WE5wKGZZoHycy9okJZIv2fLJGW59yP4QMIIi2Zmv94KdDoBPnUhuDuRH1c-gmsldp44org6Fl_hchIKcato3E_qfqgPj0hbjCvN2rQQ2RHBqVKGOATtrMBn7SZ5XJWmrip1pG9SDANxR5qZidoU1a2jyH883gDkfA7ek1kcqbALxgTEhLXB34Wjjotzfkam5JgJ4ZMjbcNQu7OM.yE93mixZJLzeqUG9rl_nHS3bfkQW6CykHsg24ODVNIg&dib_tag=se&hvadid=700255464236&hvdev=c&hvexpln=67&hvlocphy=9011161&hvnetw=g&hvocijid=16998670818649917485--&hvqmt=e&hvrand=16998670818649917485&hvtargid=kwd-891345365498&hydadcr=21870_13324125&keywords=the+ai+edge&mcid=6eb692e361fa3c089de2e50ce14d3e81&qid=1758658628&sr=8-1" rel="nofollow"><strong>The AI Edge</strong></a> for the complete blueprint on leveraging artificial intelligence to dominate your competition and accelerate your sales results.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Most new account executives stare at their territory list and feel the weight of it immediately. Fifty accounts. A hundred accounts. Sometimes more. Each one needs research, a plan, and outreach that doesn’t sound like every other cold email clogging their prospect’s inbox. &lt;/p&gt;&lt;p&gt;Jake McOsker, an account executive at Forrester Research, found himself facing exactly this problem when he moved from BDR to AE. He cracked it by changing how he used AI for account planning. &lt;/p&gt;&lt;p&gt;“Rather than taking 10 to 15 minutes to get an account plan out or understand who the notable stakeholders and the decision makers that I need to go with,” he explained, “it’s a 2 to 3 minute process to go through each one of these accounts.”&lt;/p&gt;&lt;p&gt;The traditional approach to AI account planning doesn’t solve the territory problem. You ask ChatGPT or Claude for company information, and you get Wikipedia summaries. Founded in 1987. Headquartered in Dallas. 15,000 employees. The chief sales officer you’re calling doesn’t care about any of that, and showing up with generic facts makes you look lazy, not prepared.&lt;/p&gt;&lt;p&gt;When you’re new to the role, you don’t have years of pattern recognition to fall back on. You don’t know what good account planning looks like yet. You just know you need to get meetings with people who have better things to do than talk to a rep they’ve never heard of.&lt;/p&gt;&lt;p&gt;The solution isn’t using AI as a search engine. It’s using it as a &lt;a href=&#34;https://salesgravy.com/how-to-start-using-ai-in-sales-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;sales assistant with a specific job to do&lt;/a&gt;.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Problem With How Most Reps Use AI for Account Planning&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Here’s what usually happens. A rep needs to prepare for a call with a VP of Marketing at a healthcare company. They open their AI tool of choice and type: “Tell me about [Company Name].”&lt;/p&gt;&lt;p&gt;The AI spits back:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Company history&lt;/li&gt;&lt;li&gt;Product offerings&lt;/li&gt;&lt;li&gt;Recent press releases&lt;/li&gt;&lt;li&gt;Maybe some executive names&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;The rep skims it, copies a few bullet points into their CRM, and calls it account planning. Then they get on the call and realize they have no idea what this VP is actually trying to accomplish this quarter. They ask surface-level questions. The prospect checks out. The meeting goes nowhere.&lt;/p&gt;&lt;p&gt;This happens because most reps are using AI like a faster Google. They’re asking for information instead of asking for intelligence.&lt;/p&gt;&lt;p&gt;AI account planning only works when you give the AI a role and a specific outcome to deliver. Not “tell me about this company.” Instead, “You’re an account executive trying to book a meeting with this company’s CMO in the next two weeks. Based on their recent announcements and what their executives are posting on LinkedIn, what initiatives are they likely prioritizing right now?”&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;How to Set Up AI Agents for Account Planning&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The difference between a basic AI chat and &lt;a href=&#34;https://salesgravy.com/how-custom-ai-will-amplify-your-sales-team/&#34; rel=&#34;nofollow&#34;&gt;an AI agent&lt;/a&gt; is memory and context. When you create an agent, you’re teaching it what kind of output you need every single time. You’re not starting from scratch with every account.&lt;/p&gt;&lt;p&gt;Here’s the framework that works:&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Step 1: Give Your AI Agent a Clear Role&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Don’t just ask questions. Set up the scenario with urgency and context. For example:&lt;/p&gt;&lt;p&gt;&lt;em&gt;“You are an account executive at [Your Company]. You’ve been tasked with bringing in [Target Company] as a new customer within the next 90 days. Your first call is with their [specific role, like Chief Sales Officer]. Based on the materials I’m providing, what are the top three business initiatives this person is likely focused on right now?”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;This does two things. First, it forces the AI to think from your perspective instead of just summarizing data. Second, it prioritizes current, actionable information over historical background.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Step 2: Feed It the Right Source Material&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Wikipedia summaries don’t help you. But these sources do:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Recent press releases about new initiatives or leadership changes&lt;/li&gt;&lt;li&gt;LinkedIn posts from executives at the company (especially the person you’re calling)&lt;/li&gt;&lt;li&gt;Company blog posts about their strategic direction&lt;/li&gt;&lt;li&gt;Industry news articles mentioning the company&lt;/li&gt;&lt;li&gt;Their “About Us” or “Newsroom” page for current priorities&lt;/li&gt;&lt;li&gt;Analyst reports or industry trend pieces relevant to their sector&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’re selling to publicly traded companies, earnings call transcripts and annual reports (10-Ks) are gold mines. But most new AEs aren’t calling on Fortune 500 companies. The good news is that smaller companies often share more on LinkedIn and their blogs because they’re trying to build their brand.&lt;/p&gt;&lt;p&gt;Upload PDFs or paste content directly into your AI tool. Then let it analyze the content through the lens of the role you gave it. The output will focus on strategic priorities, not corporate history.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Step 3: Ask Follow-Up Questions Based on Persona&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;If you’re calling into marketing, tech, security, or customer experience, the priorities are different. Your AI agent should help you understand how company-wide initiatives affect the specific person you’re talking to.&lt;/p&gt;&lt;p&gt;After the initial analysis, ask: &lt;em&gt;“How would these initiatives specifically impact the VP of Marketing’s goals this quarter?”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Now you have talking points that matter to the person on the other end of the call.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Step 4: Validate With Human Intelligence&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;AI gets you 80% of the way there in three minutes instead of fifteen. But you still need to cross-check. Look at LinkedIn. Check recent news. If you have access to account managers or customer success reps who work with similar companies, ask them if the trends you’re seeing match reality.&lt;/p&gt;&lt;p&gt;AI account planning is a tool, not a replacement for critical thinking. If the output feels off, it probably is. Trust your gut and adjust.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;How to Turn Research Into Value Messages&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The goal of account planning isn’t to memorize facts about a company. It’s to walk into a conversation with an informed hypothesis about what they’re trying to accomplish.&lt;/p&gt;&lt;p&gt;When you do this right, your opening changes. Instead of starting cold with “Tell me about your role,” you can say:&lt;/p&gt;&lt;p&gt;&lt;em&gt;“I saw your CEO recently posted about accelerating your digital customer experience, and I’m assuming that’s putting some pressure on your team to modernize how you’re approaching customer engagement. But I could be completely wrong. What’s actually taking up most of your time right now?”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Here’s how you’ve impacted your prospect: First, it proves you did real research. Second, it gives the prospect something specific to react to instead of making them explain their entire world from scratch. Third, and this is critical, it still leaves room for discovery.&lt;/p&gt;&lt;p&gt;You’re not skipping the “What are your biggest challenges?” question. You’re earning the right to ask them by showing you’ve already thought about their business. When prospects talk about their challenges in their own language, you learn how they frame problems, what matters to them, and where your solution might actually fit.&lt;/p&gt;&lt;p&gt;Even if your hypothesis is wrong, you’ve separated yourself from the 90% of reps who show up with nothing. And when you’re right, you skip past the surface-level conversation and get straight into the dialogue that matters. That’s how you earn credibility as a &lt;a href=&#34;https://salesgravy.com/the-biggest-mistake-new-salespeople-make-with-initial-sales-meetings/&#34; rel=&#34;nofollow&#34;&gt;new account executive&lt;/a&gt;, even when you don’t have ten years of experience to lean on.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Building a Repeatable AI Account Planning Workflow&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;This only scales if you systematize it. You can’t rely on remembering the perfect prompt every time or recreating your process from scratch for every account.&lt;/p&gt;&lt;p&gt;Create separate agents for different use cases. One for account planning. One for prospecting outreach. One for call preparation. Train each agent for the output you need so you aren’t constantly course-correcting.&lt;/p&gt;&lt;p&gt;Save your account plans in a central location. The information changes, so plan to refresh your research quarterly. What mattered in Q2 might not matter in Q4, and your account planning needs to reflect that.&lt;/p&gt;&lt;p&gt;The key is building a system that you can repeat across your entire territory without burning out. Two to three minutes per account. Not fifteen. Not thirty. That’s how you research 50 accounts in a week instead of just five.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What This Actually Looks Like in Practice&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Let’s say you’re targeting a mid-market software company. You start by checking their LinkedIn. The CEO posted last week about expanding into healthcare verticals. You pull up their blog and find three recent posts about compliance challenges in healthcare tech.&lt;/p&gt;&lt;p&gt;You upload screenshots or copy the text into your AI agent and give it the prompt:&lt;/p&gt;&lt;p&gt;&lt;em&gt;“You’re an AE trying to close this software company in 90 days. The first meeting is with their Chief Revenue Officer. What are the top three priorities they’re likely focused on, and how do those connect to the company’s broader goals?”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;The AI analyzes the content and tells you:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;They’re investing heavily in healthcare vertical expansion, but facing longer sales cycles due to compliance requirements&lt;/li&gt;&lt;li&gt;They’re dealing with the need to build credibility fast in a regulated industry&lt;/li&gt;&lt;li&gt;Their CEO has committed to proving ROI in healthcare within two quarters&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;Now you have a hypothesis. The CRO is probably under pressure to close healthcare deals faster while managing a team that doesn’t have deep healthcare expertise. That’s your angle.&lt;/p&gt;&lt;p&gt;You cross-check this with LinkedIn and see that the CRO has been engaging with posts about sales enablement in complex verticals. You look at recent news and find they just hired a VP of Healthcare Sales. Everything lines up.&lt;/p&gt;&lt;p&gt;Your outreach message writes itself. You’re not pitching. You’re acknowledging what they’re working on and offering a perspective on how companies in similar situations have approached the same problem.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What to Do After the Meeting&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Your &lt;a href=&#34;https://www.salesgravy.university/courses/ai-basics&#34; rel=&#34;nofollow&#34;&gt;AI workflow&lt;/a&gt; doesn’t end when the call does. This is where most reps leave value on the table.&lt;/p&gt;&lt;p&gt;After your meeting, take the transcript from your call recording tool (Fathom, Gong, Chorus, whatever you use) and upload it to your AI agent. Then ask specific questions:&lt;/p&gt;&lt;p&gt;&lt;em&gt;“Where was there friction or confusion in this conversation?”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;“What objections did the prospect raise, and did I address them effectively?”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;“What questions should I have asked but didn’t?”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;You’ll see patterns you didn’t notice in the meeting. You’ll catch the places where the prospect hesitated, pushed back, or seemed unclear about what you were saying. &lt;/p&gt;&lt;p&gt;Use those insights in your follow-up. Send an email that says, “When we talked about X, I realized I didn’t explain Y clearly. Here’s what I should have said.” That kind of self-awareness builds trust. It shows you’re listening and thinking, not just pitching.&lt;/p&gt;&lt;p&gt;This also helps you get better at discovery over time. You’ll start to notice which questions land and which ones don’t. You’ll refine your approach based on real data from your own calls, not just what worked for someone else.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;AI account planning is about getting to the right information faster so you can spend your time having conversations instead of doing research. The reps who master this early will outpace people with twice the experience.&lt;/p&gt;&lt;p&gt;Set up your agents. Feed them the right materials. Validate the output. Turn research into hypotheses. Ask great discovery questions. And then use what you learn to get even better for the next call.&lt;/p&gt;&lt;p&gt;That’s how you land C-suite appointments when you’re brand new. Not by knowing everything, but by knowing what matters right now.&lt;/p&gt;&lt;p&gt;Want to master AI in sales? Get &lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479/ref=sr_1_1?dib=eyJ2IjoiMSJ9.EX2U19hGSKaXmgYb6hjEcwYVWIH3WE5wKGZZoHycy9okJZIv2fLJGW59yP4QMIIi2Zmv94KdDoBPnUhuDuRH1c-gmsldp44org6Fl_hchIKcato3E_qfqgPj0hbjCvN2rQQ2RHBqVKGOATtrMBn7SZ5XJWmrip1pG9SDANxR5qZidoU1a2jyH883gDkfA7ek1kcqbALxgTEhLXB34Wjjotzfkam5JgJ4ZMjbcNQu7OM.yE93mixZJLzeqUG9rl_nHS3bfkQW6CykHsg24ODVNIg&amp;dib_tag=se&amp;hvadid=700255464236&amp;hvdev=c&amp;hvexpln=67&amp;hvlocphy=9011161&amp;hvnetw=g&amp;hvocijid=16998670818649917485--&amp;hvqmt=e&amp;hvrand=16998670818649917485&amp;hvtargid=kwd-891345365498&amp;hydadcr=21870_13324125&amp;keywords=the&#43;ai&#43;edge&amp;mcid=6eb692e361fa3c089de2e50ce14d3e81&amp;qid=1758658628&amp;sr=8-1&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;The AI Edge&lt;/strong&gt;&lt;/a&gt; for the complete blueprint on leveraging artificial intelligence to dominate your competition and accelerate your sales results.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-ai-account-planning-method-that-helped-a-new-ae-land-c-suite-appointments/</link>
                <pubDate>Thu, 20 Nov 2025 18:01:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/0395239f-9eab-4e12-9012-565258a51de4_sker-and-jeb-blount-jr.-podcast-cover-1-scaled.jpg"/>
                <itunes:duration>1589</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Beat Sales Call Reluctance and Get Back to Fanatical Prospecting (Ask Jeb)</itunes:title>
                <title>Beat Sales Call Reluctance and Get Back to Fanatical Prospecting (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that hits closer to home than most sales reps want to admit: What do you do when you&amp;#8217;ve been away from prospecting for a while and suddenly the call reluctance feels brand new again?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the situation Dwayne Malmberg from Sugar Land, Texas found himself in. He&amp;#8217;d been crushing it in inside sales and appointment setting since the 90s. He was good at it. &lt;em&gt;Really&lt;/em&gt; good. But after taking just over two years away from the phones, a new opportunity came along, and suddenly he was facing something he didn&amp;#8217;t expect.&lt;/p&gt;
&lt;p&gt;The call reluctance. The trepidation. The mental resistance to picking up that phone and dialing invisible strangers.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;ve ever taken time away from prospecting and felt that same knot in your stomach when it&amp;#8217;s time to get back on the phones, you&amp;#8217;re not alone. And more importantly, there&amp;#8217;s a systematic way to rebuild that muscle and get back to crushing it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-raw-truth-about-cold-calling-fear&#34;&gt;The Raw Truth About Cold Calling Fear&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s get brutally honest: Cold calling creates emotional angst. Period.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ve made tens of thousands of cold calls. I make them with my clients during training sessions. I&amp;#8217;ll make them tomorrow morning. And I still feel that trepidation on the first couple of calls of the day.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s just human. It&amp;#8217;s natural. It never completely goes away.&lt;/p&gt;
&lt;p&gt;Think about it like jumping out of an airplane. A few years ago, I got the chance to jump with the United States Army Golden Knights. I was terrified. My heart was pounding. A sergeant even asked if I was okay because, apparently, I looked frightened.&lt;/p&gt;
&lt;p&gt;When we got strapped in, I turned to the Golden Knight I was jumping with and asked, &amp;#8220;Do you ever get scared?&amp;#8221; His answer was revealing: &amp;#8220;Yeah, of course I do. My heart&amp;#8217;s beating a little bit because it&amp;#8217;s an airplane and I don&amp;#8217;t know what&amp;#8217;s going to happen. But I&amp;#8217;ve done it so many times, and I&amp;#8217;ve got a routine.&amp;#8221;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the key. The &lt;a href=&#34;https://salesgravy.com/your-habits-can-be-powerful/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;routine&lt;/a&gt;. The process. The mental preparation that gets you past the fear and into action.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-big-pull-why-you-need-something-worth-fighting-for&#34;&gt;The Big Pull: Why You Need Something Worth Fighting For&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the problem with facing fear: If you don&amp;#8217;t have something pulling you forward that&amp;#8217;s bigger than the discomfort you&amp;#8217;re feeling right now, you&amp;#8217;ll procrastinate forever.&lt;/p&gt;
&lt;p&gt;The discipline to run a prospecting block and do your prospecting is the discipline to sacrifice what you want now for what you want most.&lt;/p&gt;
&lt;p&gt;So before you even think about picking up the phone, sit down and write out what you want. Why are you doing this? What&amp;#8217;s the goal? Is it a paycheck? A promotion? Financial freedom? Providing for your family?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s your big pull. That&amp;#8217;s what you focus on when you start your day, not whatever might happen on the call. Because when you&amp;#8217;re thinking about something as scary as facing rejection, if you don&amp;#8217;t have a big pull driving you, you&amp;#8217;ll end up avoiding the work that matters most.&lt;/p&gt;
&lt;p&gt;For Dwayne, part of his why was clear: He&amp;#8217;s a caregiver for his disabled wife and needs the flexibility to work from home while still providing for his family. That&amp;#8217;s a powerful pull. That&amp;#8217;s something worth pushing through fear for.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-the-muscle-you-can-t-bench-press-250-on-day-one&#34;&gt;Building the Muscle: You Can&amp;#8217;t Bench Press 250 on Day One&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s say you were a bodybuilder in your 30s. You were strong, lifting heavy, crushing it in the gym. Then life happened. Kids came along. Your career took off. You quit working out.&lt;/p&gt;
&lt;p&gt;Now you decide it&amp;#8217;s time to get back in shape. What happens if you walk into the gym and try to bench press 250 pounds on day one?&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re going to hurt yourself. Maybe badly.&lt;/p&gt;
&lt;p&gt;The same principle applies to prospecting after time away. You already know how to do it. You&amp;#8217;ve got the muscle memory. Everything inside you is saying, &amp;#8220;I got this.&amp;#8221; But you can&amp;#8217;t expect to jump back in at the same intensity level you had before.&lt;/p&gt;
&lt;p&gt;You have to rebuild the muscle gradually. Start with the equivalent of those 20-pound dumbbells and work your way back up.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-high-intensity-sprint-strategy&#34;&gt;The High-Intensity Sprint Strategy&lt;/h2&gt;
&lt;p&gt;When I found myself in a similar situation years ago, uncomfortable and fearful about making calls, I developed a strategy that I now call &lt;a href=&#34;https://www.salesgravy.university/courses/the-hips-prospecting-method&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;high-intensity prospecting sprints&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s how it works: Break your prospecting into very small, short blocks. Sometimes just five minutes. Make five calls in five minutes. Or ten minutes. Or fifteen minutes.&lt;/p&gt;
&lt;p&gt;The key is this: Make it so small and manageable that your brain can&amp;#8217;t talk you out of it. If I tell you to make cold calls all day long, that feels overwhelming. But if I ask you to knock out just five calls, you can do that.&lt;/p&gt;
&lt;p&gt;Then here&amp;#8217;s the critical part: Follow each sprint with something inspiring. Read a chapter from &lt;a href=&#34;https://a.co/d/1E7slej&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Fanatical Prospecting&lt;/a&gt;. Listen to a segment of your favorite sales podcast. Watch a training video. Put good stuff in your ears and in front of your eyes that builds your courage and strengthens your heart.&lt;/p&gt;
&lt;p&gt;Then do another sprint. More inspiration. Another sprint. Repeat.&lt;/p&gt;
&lt;p&gt;What happens is two things: First, by actually doing it instead of thinking about it, you get better at doing it. You get what I call sales endorphins. You feel good about yourself because you realize, &amp;#8220;Hey, I can do this. Everything&amp;#8217;s okay.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Second, by backing up each sprint with inspirational content, you&amp;#8217;re feeding your mindset. You&amp;#8217;re building back that mental muscle alongside the practical muscle.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-time-management-factor-for-busy-sales-professionals&#34;&gt;The Time Management Factor for Busy Sales Professionals&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re like Dwayne and have a lot of responsibilities outside of sales, time management becomes critical. You can&amp;#8217;t afford to waste time or dilute your prospecting efforts.&lt;/p&gt;
&lt;p&gt;The solution is ruthless prioritization and time blocking.&lt;/p&gt;
&lt;p&gt;Start your day with your most important, highest priority sales activity. Get your prospecting done first thing in the morning when your willpower is strongest and your emotional energy is highest.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s why this matters: When you&amp;#8217;ve got a lot going on and you&amp;#8217;re also doing the hardest job in sales (making outbound calls), by the time you get later into your day, you&amp;#8217;re worn out. Your willpower is depleted. It&amp;#8217;s going to be exponentially harder to find the motivation to interrupt strangers.&lt;/p&gt;
&lt;p&gt;But first thing in the morning? You&amp;#8217;re fresh. You&amp;#8217;re ready. You can knock out that prospecting block and then ride that momentum through the rest of your day.&lt;/p&gt;
&lt;p&gt;Block your calendar in core chunks for everything you need to do. If you have an appointment at 3 PM that&amp;#8217;ll take three hours, fine. But that first hour of your day? That&amp;#8217;s sacred prospecting time. Nothing else touches it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-mindset-foundation-feed-your-mind-daily&#34;&gt;The Mindset Foundation: Feed Your Mind Daily&lt;/h2&gt;
&lt;p&gt;The first section of Fanatical Prospecting focuses on mindset because that&amp;#8217;s where everything begins. If your &lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;mindset&lt;/a&gt; isn&amp;#8217;t right, technique doesn&amp;#8217;t matter. &lt;a href=&#34;https://www.youtube.com/watch?v=u2NAJQ6Ub84&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Scripts don&amp;#8217;t matter&lt;/a&gt;&lt;a href=&#34;https://www.youtube.com/watch?v=u2NAJQ6Ub84&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;.&lt;/a&gt; Nothing matters because you won&amp;#8217;t execute.&lt;/p&gt;
&lt;p&gt;Feed your mind daily with content that builds you up. Listen to a sales podcast three days a week. Read sales books. Watch training videos. Surround yourself with messages that reinforce the behaviors you want to develop.&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re in a situation where you feel fear or emotional angst, putting good stuff in your ears and eyes has a tendency to make your heart stronger and build your courage.&lt;/p&gt;
&lt;p&gt;This isn&amp;#8217;t fluffy motivation. This is practical psychology. You&amp;#8217;re literally rewiring your brain to associate prospecting with positive emotions instead of fear and anxiety.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Getting back in the prospecting game after time away isn&amp;#8217;t about summoning superhuman courage or pretending the fear doesn&amp;#8217;t exist. It&amp;#8217;s about acknowledging the fear, building a routine to work through it, and gradually rebuilding the muscle you once had.&lt;/p&gt;
&lt;p&gt;You already know how to do this. You&amp;#8217;ve done it before. You just need to give yourself permission to start small, build consistently, and focus on progress over perfection.&lt;/p&gt;
&lt;p&gt;Start with your why. Build your prospecting sprints. Front-load your day. Feed your mind with the right content. And remember: The first call is always the hardest because you&amp;#8217;re lifting that 10,000-pound weight. But once you make it, the momentum starts building.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;ve got this. Now go pick up the phone and prove it to yourself.&lt;/p&gt;
&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want to learn how to leverage LinkedIn to fill your pipeline and never run out of opportunities? Check out Jeb Blount&amp;#8217;s latest book with Brynne Tillman&lt;em&gt;, &lt;a href=&#34;https://salesgravy.com/edge/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt;, &lt;/em&gt;and discover how to turn social selling into your secret weapon.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that hits closer to home than most sales reps want to admit: What do you do when you’ve been away from prospecting for a while and suddenly the call reluctance feels brand new again?</p>
<p>That’s the situation Dwayne Malmberg from Sugar Land, Texas found himself in. He’d been crushing it in inside sales and appointment setting since the 90s. He was good at it. <em>Really</em> good. But after taking just over two years away from the phones, a new opportunity came along, and suddenly he was facing something he didn’t expect.</p>
<p>The call reluctance. The trepidation. The mental resistance to picking up that phone and dialing invisible strangers.</p>
<p>If you’ve ever taken time away from prospecting and felt that same knot in your stomach when it’s time to get back on the phones, you’re not alone. And more importantly, there’s a systematic way to rebuild that muscle and get back to crushing it.</p>
<h2 id="h-the-raw-truth-about-cold-calling-fear">The Raw Truth About Cold Calling Fear</h2>
<p>Let’s get brutally honest: Cold calling creates emotional angst. Period.</p>
<p>I’ve made tens of thousands of cold calls. I make them with my clients during training sessions. I’ll make them tomorrow morning. And I still feel that trepidation on the first couple of calls of the day.</p>
<p>It’s just human. It’s natural. It never completely goes away.</p>
<p>Think about it like jumping out of an airplane. A few years ago, I got the chance to jump with the United States Army Golden Knights. I was terrified. My heart was pounding. A sergeant even asked if I was okay because, apparently, I looked frightened.</p>
<p>When we got strapped in, I turned to the Golden Knight I was jumping with and asked, “Do you ever get scared?” His answer was revealing: “Yeah, of course I do. My heart’s beating a little bit because it’s an airplane and I don’t know what’s going to happen. But I’ve done it so many times, and I’ve got a routine.”</p>
<p>That’s the key. The <a href="https://salesgravy.com/your-habits-can-be-powerful/" rel="nofollow">routine</a>. The process. The mental preparation that gets you past the fear and into action.</p>
<h2 id="h-the-big-pull-why-you-need-something-worth-fighting-for">The Big Pull: Why You Need Something Worth Fighting For</h2>
<p>Here’s the problem with facing fear: If you don’t have something pulling you forward that’s bigger than the discomfort you’re feeling right now, you’ll procrastinate forever.</p>
<p>The discipline to run a prospecting block and do your prospecting is the discipline to sacrifice what you want now for what you want most.</p>
<p>So before you even think about picking up the phone, sit down and write out what you want. Why are you doing this? What’s the goal? Is it a paycheck? A promotion? Financial freedom? Providing for your family?</p>
<p>That’s your big pull. That’s what you focus on when you start your day, not whatever might happen on the call. Because when you’re thinking about something as scary as facing rejection, if you don’t have a big pull driving you, you’ll end up avoiding the work that matters most.</p>
<p>For Dwayne, part of his why was clear: He’s a caregiver for his disabled wife and needs the flexibility to work from home while still providing for his family. That’s a powerful pull. That’s something worth pushing through fear for.</p>
<h2 id="h-building-the-muscle-you-can-t-bench-press-250-on-day-one">Building the Muscle: You Can’t Bench Press 250 on Day One</h2>
<p>Let’s say you were a bodybuilder in your 30s. You were strong, lifting heavy, crushing it in the gym. Then life happened. Kids came along. Your career took off. You quit working out.</p>
<p>Now you decide it’s time to get back in shape. What happens if you walk into the gym and try to bench press 250 pounds on day one?</p>
<p>You’re going to hurt yourself. Maybe badly.</p>
<p>The same principle applies to prospecting after time away. You already know how to do it. You’ve got the muscle memory. Everything inside you is saying, “I got this.” But you can’t expect to jump back in at the same intensity level you had before.</p>
<p>You have to rebuild the muscle gradually. Start with the equivalent of those 20-pound dumbbells and work your way back up.</p>
<h2 id="h-the-high-intensity-sprint-strategy">The High-Intensity Sprint Strategy</h2>
<p>When I found myself in a similar situation years ago, uncomfortable and fearful about making calls, I developed a strategy that I now call <a href="https://www.salesgravy.university/courses/the-hips-prospecting-method" rel="nofollow">high-intensity prospecting sprints</a>.</p>
<p>Here’s how it works: Break your prospecting into very small, short blocks. Sometimes just five minutes. Make five calls in five minutes. Or ten minutes. Or fifteen minutes.</p>
<p>The key is this: Make it so small and manageable that your brain can’t talk you out of it. If I tell you to make cold calls all day long, that feels overwhelming. But if I ask you to knock out just five calls, you can do that.</p>
<p>Then here’s the critical part: Follow each sprint with something inspiring. Read a chapter from <a href="https://a.co/d/1E7slej" rel="nofollow">Fanatical Prospecting</a>. Listen to a segment of your favorite sales podcast. Watch a training video. Put good stuff in your ears and in front of your eyes that builds your courage and strengthens your heart.</p>
<p>Then do another sprint. More inspiration. Another sprint. Repeat.</p>
<p>What happens is two things: First, by actually doing it instead of thinking about it, you get better at doing it. You get what I call sales endorphins. You feel good about yourself because you realize, “Hey, I can do this. Everything’s okay.”</p>
<p>Second, by backing up each sprint with inspirational content, you’re feeding your mindset. You’re building back that mental muscle alongside the practical muscle.</p>
<h2 id="h-the-time-management-factor-for-busy-sales-professionals">The Time Management Factor for Busy Sales Professionals</h2>
<p>If you’re like Dwayne and have a lot of responsibilities outside of sales, time management becomes critical. You can’t afford to waste time or dilute your prospecting efforts.</p>
<p>The solution is ruthless prioritization and time blocking.</p>
<p>Start your day with your most important, highest priority sales activity. Get your prospecting done first thing in the morning when your willpower is strongest and your emotional energy is highest.</p>
<p>Here’s why this matters: When you’ve got a lot going on and you’re also doing the hardest job in sales (making outbound calls), by the time you get later into your day, you’re worn out. Your willpower is depleted. It’s going to be exponentially harder to find the motivation to interrupt strangers.</p>
<p>But first thing in the morning? You’re fresh. You’re ready. You can knock out that prospecting block and then ride that momentum through the rest of your day.</p>
<p>Block your calendar in core chunks for everything you need to do. If you have an appointment at 3 PM that’ll take three hours, fine. But that first hour of your day? That’s sacred prospecting time. Nothing else touches it.</p>
<h2 id="h-the-mindset-foundation-feed-your-mind-daily">The Mindset Foundation: Feed Your Mind Daily</h2>
<p>The first section of Fanatical Prospecting focuses on mindset because that’s where everything begins. If your <a href="https://salesgravy.com/the-right-mindset-seals-the-deal/" rel="nofollow">mindset</a> isn’t right, technique doesn’t matter. <a href="https://www.youtube.com/watch?v=u2NAJQ6Ub84" rel="nofollow">Scripts don’t matter</a><a href="https://www.youtube.com/watch?v=u2NAJQ6Ub84" rel="nofollow">.</a> Nothing matters because you won’t execute.</p>
<p>Feed your mind daily with content that builds you up. Listen to a sales podcast three days a week. Read sales books. Watch training videos. Surround yourself with messages that reinforce the behaviors you want to develop.</p>
<p>When you’re in a situation where you feel fear or emotional angst, putting good stuff in your ears and eyes has a tendency to make your heart stronger and build your courage.</p>
<p>This isn’t fluffy motivation. This is practical psychology. You’re literally rewiring your brain to associate prospecting with positive emotions instead of fear and anxiety.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Getting back in the prospecting game after time away isn’t about summoning superhuman courage or pretending the fear doesn’t exist. It’s about acknowledging the fear, building a routine to work through it, and gradually rebuilding the muscle you once had.</p>
<p>You already know how to do this. You’ve done it before. You just need to give yourself permission to start small, build consistently, and focus on progress over perfection.</p>
<p>Start with your why. Build your prospecting sprints. Front-load your day. Feed your mind with the right content. And remember: The first call is always the hardest because you’re lifting that 10,000-pound weight. But once you make it, the momentum starts building.</p>
<p>You’ve got this. Now go pick up the phone and prove it to yourself.</p>
</p>
<hr/>
<p>Want to learn how to leverage LinkedIn to fill your pipeline and never run out of opportunities? Check out Jeb Blount’s latest book with Brynne Tillman<em>, <a href="https://salesgravy.com/edge/" rel="nofollow">The LinkedIn Edge</a>, </em>and discover how to turn social selling into your secret weapon.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that hits closer to home than most sales reps want to admit: What do you do when you’ve been away from prospecting for a while and suddenly the call reluctance feels brand new again?&lt;/p&gt;
&lt;p&gt;That’s the situation Dwayne Malmberg from Sugar Land, Texas found himself in. He’d been crushing it in inside sales and appointment setting since the 90s. He was good at it. &lt;em&gt;Really&lt;/em&gt; good. But after taking just over two years away from the phones, a new opportunity came along, and suddenly he was facing something he didn’t expect.&lt;/p&gt;
&lt;p&gt;The call reluctance. The trepidation. The mental resistance to picking up that phone and dialing invisible strangers.&lt;/p&gt;
&lt;p&gt;If you’ve ever taken time away from prospecting and felt that same knot in your stomach when it’s time to get back on the phones, you’re not alone. And more importantly, there’s a systematic way to rebuild that muscle and get back to crushing it.&lt;/p&gt;
&lt;h2 id=&#34;h-the-raw-truth-about-cold-calling-fear&#34;&gt;The Raw Truth About Cold Calling Fear&lt;/h2&gt;
&lt;p&gt;Let’s get brutally honest: Cold calling creates emotional angst. Period.&lt;/p&gt;
&lt;p&gt;I’ve made tens of thousands of cold calls. I make them with my clients during training sessions. I’ll make them tomorrow morning. And I still feel that trepidation on the first couple of calls of the day.&lt;/p&gt;
&lt;p&gt;It’s just human. It’s natural. It never completely goes away.&lt;/p&gt;
&lt;p&gt;Think about it like jumping out of an airplane. A few years ago, I got the chance to jump with the United States Army Golden Knights. I was terrified. My heart was pounding. A sergeant even asked if I was okay because, apparently, I looked frightened.&lt;/p&gt;
&lt;p&gt;When we got strapped in, I turned to the Golden Knight I was jumping with and asked, “Do you ever get scared?” His answer was revealing: “Yeah, of course I do. My heart’s beating a little bit because it’s an airplane and I don’t know what’s going to happen. But I’ve done it so many times, and I’ve got a routine.”&lt;/p&gt;
&lt;p&gt;That’s the key. The &lt;a href=&#34;https://salesgravy.com/your-habits-can-be-powerful/&#34; rel=&#34;nofollow&#34;&gt;routine&lt;/a&gt;. The process. The mental preparation that gets you past the fear and into action.&lt;/p&gt;
&lt;h2 id=&#34;h-the-big-pull-why-you-need-something-worth-fighting-for&#34;&gt;The Big Pull: Why You Need Something Worth Fighting For&lt;/h2&gt;
&lt;p&gt;Here’s the problem with facing fear: If you don’t have something pulling you forward that’s bigger than the discomfort you’re feeling right now, you’ll procrastinate forever.&lt;/p&gt;
&lt;p&gt;The discipline to run a prospecting block and do your prospecting is the discipline to sacrifice what you want now for what you want most.&lt;/p&gt;
&lt;p&gt;So before you even think about picking up the phone, sit down and write out what you want. Why are you doing this? What’s the goal? Is it a paycheck? A promotion? Financial freedom? Providing for your family?&lt;/p&gt;
&lt;p&gt;That’s your big pull. That’s what you focus on when you start your day, not whatever might happen on the call. Because when you’re thinking about something as scary as facing rejection, if you don’t have a big pull driving you, you’ll end up avoiding the work that matters most.&lt;/p&gt;
&lt;p&gt;For Dwayne, part of his why was clear: He’s a caregiver for his disabled wife and needs the flexibility to work from home while still providing for his family. That’s a powerful pull. That’s something worth pushing through fear for.&lt;/p&gt;
&lt;h2 id=&#34;h-building-the-muscle-you-can-t-bench-press-250-on-day-one&#34;&gt;Building the Muscle: You Can’t Bench Press 250 on Day One&lt;/h2&gt;
&lt;p&gt;Let’s say you were a bodybuilder in your 30s. You were strong, lifting heavy, crushing it in the gym. Then life happened. Kids came along. Your career took off. You quit working out.&lt;/p&gt;
&lt;p&gt;Now you decide it’s time to get back in shape. What happens if you walk into the gym and try to bench press 250 pounds on day one?&lt;/p&gt;
&lt;p&gt;You’re going to hurt yourself. Maybe badly.&lt;/p&gt;
&lt;p&gt;The same principle applies to prospecting after time away. You already know how to do it. You’ve got the muscle memory. Everything inside you is saying, “I got this.” But you can’t expect to jump back in at the same intensity level you had before.&lt;/p&gt;
&lt;p&gt;You have to rebuild the muscle gradually. Start with the equivalent of those 20-pound dumbbells and work your way back up.&lt;/p&gt;
&lt;h2 id=&#34;h-the-high-intensity-sprint-strategy&#34;&gt;The High-Intensity Sprint Strategy&lt;/h2&gt;
&lt;p&gt;When I found myself in a similar situation years ago, uncomfortable and fearful about making calls, I developed a strategy that I now call &lt;a href=&#34;https://www.salesgravy.university/courses/the-hips-prospecting-method&#34; rel=&#34;nofollow&#34;&gt;high-intensity prospecting sprints&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Here’s how it works: Break your prospecting into very small, short blocks. Sometimes just five minutes. Make five calls in five minutes. Or ten minutes. Or fifteen minutes.&lt;/p&gt;
&lt;p&gt;The key is this: Make it so small and manageable that your brain can’t talk you out of it. If I tell you to make cold calls all day long, that feels overwhelming. But if I ask you to knock out just five calls, you can do that.&lt;/p&gt;
&lt;p&gt;Then here’s the critical part: Follow each sprint with something inspiring. Read a chapter from &lt;a href=&#34;https://a.co/d/1E7slej&#34; rel=&#34;nofollow&#34;&gt;Fanatical Prospecting&lt;/a&gt;. Listen to a segment of your favorite sales podcast. Watch a training video. Put good stuff in your ears and in front of your eyes that builds your courage and strengthens your heart.&lt;/p&gt;
&lt;p&gt;Then do another sprint. More inspiration. Another sprint. Repeat.&lt;/p&gt;
&lt;p&gt;What happens is two things: First, by actually doing it instead of thinking about it, you get better at doing it. You get what I call sales endorphins. You feel good about yourself because you realize, “Hey, I can do this. Everything’s okay.”&lt;/p&gt;
&lt;p&gt;Second, by backing up each sprint with inspirational content, you’re feeding your mindset. You’re building back that mental muscle alongside the practical muscle.&lt;/p&gt;
&lt;h2 id=&#34;h-the-time-management-factor-for-busy-sales-professionals&#34;&gt;The Time Management Factor for Busy Sales Professionals&lt;/h2&gt;
&lt;p&gt;If you’re like Dwayne and have a lot of responsibilities outside of sales, time management becomes critical. You can’t afford to waste time or dilute your prospecting efforts.&lt;/p&gt;
&lt;p&gt;The solution is ruthless prioritization and time blocking.&lt;/p&gt;
&lt;p&gt;Start your day with your most important, highest priority sales activity. Get your prospecting done first thing in the morning when your willpower is strongest and your emotional energy is highest.&lt;/p&gt;
&lt;p&gt;Here’s why this matters: When you’ve got a lot going on and you’re also doing the hardest job in sales (making outbound calls), by the time you get later into your day, you’re worn out. Your willpower is depleted. It’s going to be exponentially harder to find the motivation to interrupt strangers.&lt;/p&gt;
&lt;p&gt;But first thing in the morning? You’re fresh. You’re ready. You can knock out that prospecting block and then ride that momentum through the rest of your day.&lt;/p&gt;
&lt;p&gt;Block your calendar in core chunks for everything you need to do. If you have an appointment at 3 PM that’ll take three hours, fine. But that first hour of your day? That’s sacred prospecting time. Nothing else touches it.&lt;/p&gt;
&lt;h2 id=&#34;h-the-mindset-foundation-feed-your-mind-daily&#34;&gt;The Mindset Foundation: Feed Your Mind Daily&lt;/h2&gt;
&lt;p&gt;The first section of Fanatical Prospecting focuses on mindset because that’s where everything begins. If your &lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34; rel=&#34;nofollow&#34;&gt;mindset&lt;/a&gt; isn’t right, technique doesn’t matter. &lt;a href=&#34;https://www.youtube.com/watch?v=u2NAJQ6Ub84&#34; rel=&#34;nofollow&#34;&gt;Scripts don’t matter&lt;/a&gt;&lt;a href=&#34;https://www.youtube.com/watch?v=u2NAJQ6Ub84&#34; rel=&#34;nofollow&#34;&gt;.&lt;/a&gt; Nothing matters because you won’t execute.&lt;/p&gt;
&lt;p&gt;Feed your mind daily with content that builds you up. Listen to a sales podcast three days a week. Read sales books. Watch training videos. Surround yourself with messages that reinforce the behaviors you want to develop.&lt;/p&gt;
&lt;p&gt;When you’re in a situation where you feel fear or emotional angst, putting good stuff in your ears and eyes has a tendency to make your heart stronger and build your courage.&lt;/p&gt;
&lt;p&gt;This isn’t fluffy motivation. This is practical psychology. You’re literally rewiring your brain to associate prospecting with positive emotions instead of fear and anxiety.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Getting back in the prospecting game after time away isn’t about summoning superhuman courage or pretending the fear doesn’t exist. It’s about acknowledging the fear, building a routine to work through it, and gradually rebuilding the muscle you once had.&lt;/p&gt;
&lt;p&gt;You already know how to do this. You’ve done it before. You just need to give yourself permission to start small, build consistently, and focus on progress over perfection.&lt;/p&gt;
&lt;p&gt;Start with your why. Build your prospecting sprints. Front-load your day. Feed your mind with the right content. And remember: The first call is always the hardest because you’re lifting that 10,000-pound weight. But once you make it, the momentum starts building.&lt;/p&gt;
&lt;p&gt;You’ve got this. Now go pick up the phone and prove it to yourself.&lt;/p&gt;
&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Want to learn how to leverage LinkedIn to fill your pipeline and never run out of opportunities? Check out Jeb Blount’s latest book with Brynne Tillman&lt;em&gt;, &lt;a href=&#34;https://salesgravy.com/edge/&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt;, &lt;/em&gt;and discover how to turn social selling into your secret weapon.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 18 Nov 2025 20:34:00 &#43;0000</pubDate>
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                <itunes:title>Win on Value, Not Price with The IKEA Effect (Money Monday)</itunes:title>
                <title>Win on Value, Not Price with The IKEA Effect (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;A few years ago, I was on a desperate search for a dining table. My favorite from my old place was a gorgeous, single-piece antique that mathematically wouldn’t fit in my new home. I loved that table, and losing it felt like losing a member of the family. So I started the hunt for a replacement, a piece worthy of its memory.&lt;/p&gt;
&lt;p&gt;I found a potential candidate at a high-end furniture store: a stunning cherry table.&amp;#160;&lt;/p&gt;
&lt;p&gt;I ran my hand along its smooth, cool surface, picturing it loaded with platters of food, surrounded by the people I love. But then I saw the price tag. It was prohibitively expensive. My wallet slammed shut. I knew it was perfect, but I just couldn’t bring myself to pay for it. I walked out, resigning myself to a life of settling.&lt;/p&gt;
&lt;p&gt;In the end, I found a mass-produced, joined-piece from a department store. And for the next six months, I was miserable. My kitchen table was just … a table. It was functional, but it had no soul. I griped about it constantly, and every time I looked at it, I was reminded of what I&amp;#8217;d given up.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-discovering-sweat-equity&#34;&gt;&lt;strong&gt;Discovering Sweat Equity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Finally, out of options and patience, I took the advice of an antique store owner.&lt;/p&gt;
&lt;p&gt;&amp;#8220;Go see a woodworker,&amp;#8221; she said.&amp;#160;&lt;/p&gt;
&lt;p&gt;I drove to the address, a dingy, dark garage on the southside of town that smelled of sawdust and varnish. Here, in this dusty, disorganized space, I found the most beautiful tables of every shape and size imaginable.&lt;/p&gt;
&lt;p&gt;A gruff man with calloused hands appeared. I told him about my predicament and my budget. He gave me a direct response: “I can’t build you a table for that price.”&lt;/p&gt;
&lt;p&gt;Just as I was giving him an obligatory thanks and turning to leave, he hit me with an unexpected question: “Are you interested in learning how to make one? It might cost you less than what I’ve already made.”&lt;/p&gt;
&lt;p&gt;He wasn’t selling me a table. He was selling me an experience. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/sell-more-by-putting-buyers-first-feat-carole-mahoney/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;A partnership.&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-becoming-a-co-creator&#34;&gt;&lt;strong&gt;Becoming a Co-Creator&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;And so, we began. He showed me the design software. We walked through different scenarios, from Christmas dinner to my kids doing their homework. We chose the wood, figured out the curves for the legs, and decided on the thickness for the top. Every line was to my specifications. I was a co-creator, not a consumer.&lt;/p&gt;
&lt;p&gt;When he finally showed me the quote for materials and his lessons, it was 30% more than the expensive showroom table. And yet, the decision was simple. I looked at the plans, the time we’d invested in the design, the conversations we had shared, and I said, &amp;#8220;Let&amp;#8217;s build this.&amp;#8221;&lt;/p&gt;
&lt;p&gt;I picked out the perfect piece of maple. He taught me how to cut it, sand it, and shape it. How to use a router to create decorative edges. How to apply gloss for a perfect shine. And when we were done, I paid that higher price gladly—despite all its imperfections (I am not a professional carpenter.).&lt;/p&gt;
&lt;p&gt;This was my table, built with my sweat, crafted with my hands. I’d earned it.&lt;/p&gt;
&lt;p&gt;One leg was a half-inch too short.&amp;#160;&lt;/p&gt;
&lt;p&gt;The decorative edges I’d spent hours on didn’t quite match. And the lacquer? Let’s just say it had a certain, unique texture. This table was, objectively, flawed. And yet, I loved it more than any piece of furniture I had ever owned.&lt;/p&gt;
&lt;p&gt;When I brought it home, I was so proud. I invited people over just so I could show it off. Every time I looked at it, I found myself thinking how perfect it was, even with its flaws. That slightly askew table wasn’t just furniture; it was a blinding flash of the obvious and a lesson in the concept called The IKEA Effect.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-applying-the-principle-in-sales&#34;&gt;&lt;strong&gt;Applying the Principle in Sales&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Not long after my dive into woodworking, I found myself in a similar situation with a prospect.&lt;/p&gt;
&lt;p&gt;We were selling a sales training program, and the decision-maker leveled with me in our proposal meeting: &amp;#8220;I love what you&amp;#8217;re proposing, but your competitors are beating your price. We&amp;#8217;re on a budget.&amp;#8221;&lt;/p&gt;
&lt;p&gt;I was about to chalk the deal up to closed-lost when the memory of that woodworker&amp;#8217;s shop flashed through my mind.&lt;/p&gt;
&lt;p&gt;“How about this,” I said, &amp;#8220;I know our price is higher, but I think we—you and I—can design something perfect for your team. What if we work together to craft a custom solution, one that covers all your needs and fits into your company culture?&amp;#8221;&lt;/p&gt;
&lt;p&gt;He was skeptical, but he agreed. So we began our own version of a woodworking project.&lt;/p&gt;
&lt;p&gt;Instead of sawdust and maple, we worked with spreadsheets and shared documents. We spent hours in meetings, outlining their team&amp;#8217;s specific pain points, the obstacles they faced with pipeline hygiene, and the skills they were lacking. We designed a plan with the right workshops, the right coaching, and the right support for their specific problems.&lt;/p&gt;
&lt;p&gt;When I finally presented the final proposal, it included a fee that was 20% higher than the competition. But it wasn&amp;#8217;t a surprise. We had built it together, every step of the way. He saw not just a list of services, but a reflection of his own team&amp;#8217;s needs. He had invested time, effort, and insight, and had a sense of ownership.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-co-creation-wins-the-deal&#34;&gt;&lt;strong&gt;How Co-Creation Wins the Deal&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;With our co-created plan in hand, the client happily paid our higher fee. We’d edged out the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-only-strategy-you-need-to-beat-your-competition/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;competition&lt;/a&gt;&lt;/strong&gt; not because of our price, but because we had triggered The IKEA Effect. This behavioral economic principle states that people place a disproportionately higher value on things they have helped to create.&lt;/p&gt;
&lt;p&gt;Every frustrating moment, every small victory when we are building something creates what behavioral economists call &amp;#8220;effort justification.&amp;#8221; Your brain can&amp;#8217;t accept that all that work you put in was for something ordinary, so it reframes the result as extraordinary. It&amp;#8217;s the same reason my handmade table, with its slight wobble and imperfect edges, felt more valuable to me than the flawless, expensive showroom piece.&lt;/p&gt;
&lt;p&gt;And it&amp;#8217;s exactly why that prospect was willing to pay a premium for our sales training. By involving him in crafting the solution—by making him a co-creator rather than just a buyer—we triggered the same psychological principle. He didn&amp;#8217;t just purchase a program; he helped design it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-lesson-ownership-matters&#34;&gt;&lt;strong&gt;The Lesson: Ownership Matters&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When people build something—whether it&amp;#8217;s furniture, solutions, or relationships—they don&amp;#8217;t just create the thing itself. They create ownership.&lt;/p&gt;
&lt;p&gt;Here’s how you can apply this to your own sales process:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/8-discovery-mistakes-you-need-stop-making-now/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Discovery&lt;/a&gt; is the new co-creation.&lt;/strong&gt; Your discovery calls shouldn&amp;#8217;t be a simple Q&amp;#38;A. It should be a collaborative workshop. Use tools like a shared whiteboard or a live-edited document to build the solution with your prospect in real time. Frame it as, &amp;#8220;Let&amp;#8217;s figure this out together.&amp;#8221;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Your proposal is a project plan, not the final word.&lt;/strong&gt; Think of your proposal as the culmination of shared work, not a final document you deliver. Refer to it as &amp;#8220;our plan&amp;#8221; or &amp;#8220;the solution we designed.&amp;#8221; This language reinforces the joint effort.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Make it their idea.&lt;/strong&gt; The more effort your prospect invests in the process—even just by providing a little bit of input—the more they&amp;#8217;ll value the outcome. Ask open-ended questions that require them to provide genuine insight. Say things like, &amp;#8220;Help me understand&amp;#8230;,&amp;#8221; or &amp;#8220;What would the ideal outcome look like for you?&amp;#8221; When they tell you, it&amp;#8217;s their vision, and you&amp;#8217;re helping them bring it to life.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-big-takeaway&#34;&gt;&lt;strong&gt;The Big Takeaway&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The IKEA Effect is far more than a psychological quirk; it&amp;#8217;s a strategic weapon for every salesperson who wants to stop losing on price. The truth is, your customers aren’t buying a product or a service—they&amp;#8217;re buying the feeling of a win.&amp;#160;&lt;/p&gt;
&lt;p&gt;When you empower your prospects to become co-creators in the sales process, you don&amp;#8217;t just solve their problem; you make them the hero of their own story.&amp;#160;&lt;/p&gt;
&lt;p&gt;You don’t need to be the low-price leader to get the business. You just need to have the courage to ask them to build a solution with you.&lt;/p&gt;
&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Hear more insights based on real-life business successes and flops on Jeb Blount Jr.’s podcast &lt;a href=&#34;https://salesgravy.com/how-flawed-sales-incentive-programs-cost-dominos-78-million/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;30 Minutes or Less: How Flawed Sales Incentive Programs Cost Domino’s $78 Million&lt;/strong&gt;&lt;/a&gt;, part of &lt;a href=&#34;https://open.spotify.com/show/3ib1Gyl5inxj07ZmB7whzQ?si=7b561e5a0f1e488d&#34;&gt;&lt;strong&gt;The Sales Gravy Podcast&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>A few years ago, I was on a desperate search for a dining table. My favorite from my old place was a gorgeous, single-piece antique that mathematically wouldn’t fit in my new home. I loved that table, and losing it felt like losing a member of the family. So I started the hunt for a replacement, a piece worthy of its memory.</p><p>I found a potential candidate at a high-end furniture store: a stunning cherry table. </p><p>I ran my hand along its smooth, cool surface, picturing it loaded with platters of food, surrounded by the people I love. But then I saw the price tag. It was prohibitively expensive. My wallet slammed shut. I knew it was perfect, but I just couldn’t bring myself to pay for it. I walked out, resigning myself to a life of settling.</p><p>In the end, I found a mass-produced, joined-piece from a department store. And for the next six months, I was miserable. My kitchen table was just … a table. It was functional, but it had no soul. I griped about it constantly, and every time I looked at it, I was reminded of what I’d given up.</p><h2><strong>Discovering Sweat Equity</strong></h2><p>Finally, out of options and patience, I took the advice of an antique store owner.</p><p>“Go see a woodworker,” she said. </p><p>I drove to the address, a dingy, dark garage on the southside of town that smelled of sawdust and varnish. Here, in this dusty, disorganized space, I found the most beautiful tables of every shape and size imaginable.</p><p>A gruff man with calloused hands appeared. I told him about my predicament and my budget. He gave me a direct response: “I can’t build you a table for that price.”</p><p>Just as I was giving him an obligatory thanks and turning to leave, he hit me with an unexpected question: “Are you interested in learning how to make one? It might cost you less than what I’ve already made.”</p><p>He wasn’t selling me a table. He was selling me an experience. <a href="https://salesgravy.com/sell-more-by-putting-buyers-first-feat-carole-mahoney/" rel="nofollow"><strong>A partnership.</strong></a></p><h2><strong>Becoming a Co-Creator</strong></h2><p>And so, we began. He showed me the design software. We walked through different scenarios, from Christmas dinner to my kids doing their homework. We chose the wood, figured out the curves for the legs, and decided on the thickness for the top. Every line was to my specifications. I was a co-creator, not a consumer.</p><p>When he finally showed me the quote for materials and his lessons, it was 30% more than the expensive showroom table. And yet, the decision was simple. I looked at the plans, the time we’d invested in the design, the conversations we had shared, and I said, “Let’s build this.”</p><p>I picked out the perfect piece of maple. He taught me how to cut it, sand it, and shape it. How to use a router to create decorative edges. How to apply gloss for a perfect shine. And when we were done, I paid that higher price gladly—despite all its imperfections (I am not a professional carpenter.).</p><p>This was my table, built with my sweat, crafted with my hands. I’d earned it.</p><p>One leg was a half-inch too short. </p><p>The decorative edges I’d spent hours on didn’t quite match. And the lacquer? Let’s just say it had a certain, unique texture. This table was, objectively, flawed. And yet, I loved it more than any piece of furniture I had ever owned.</p><p>When I brought it home, I was so proud. I invited people over just so I could show it off. Every time I looked at it, I found myself thinking how perfect it was, even with its flaws. That slightly askew table wasn’t just furniture; it was a blinding flash of the obvious and a lesson in the concept called The IKEA Effect.</p><h2><strong>Applying the Principle in Sales</strong></h2><p>Not long after my dive into woodworking, I found myself in a similar situation with a prospect.</p><p>We were selling a sales training program, and the decision-maker leveled with me in our proposal meeting: “I love what you’re proposing, but your competitors are beating your price. We’re on a budget.”</p><p>I was about to chalk the deal up to closed-lost when the memory of that woodworker’s shop flashed through my mind.</p><p>“How about this,” I said, “I know our price is higher, but I think we—you and I—can design something perfect for your team. What if we work together to craft a custom solution, one that covers all your needs and fits into your company culture?”</p><p>He was skeptical, but he agreed. So we began our own version of a woodworking project.</p><p>Instead of sawdust and maple, we worked with spreadsheets and shared documents. We spent hours in meetings, outlining their team’s specific pain points, the obstacles they faced with pipeline hygiene, and the skills they were lacking. We designed a plan with the right workshops, the right coaching, and the right support for their specific problems.</p><p>When I finally presented the final proposal, it included a fee that was 20% higher than the competition. But it wasn’t a surprise. We had built it together, every step of the way. He saw not just a list of services, but a reflection of his own team’s needs. He had invested time, effort, and insight, and had a sense of ownership.</p><h2><strong>How Co-Creation Wins the Deal</strong></h2><p>With our co-created plan in hand, the client happily paid our higher fee. We’d edged out the <a href="https://salesgravy.com/the-only-strategy-you-need-to-beat-your-competition/" rel="nofollow"><strong>competition</strong></a> not because of our price, but because we had triggered The IKEA Effect. This behavioral economic principle states that people place a disproportionately higher value on things they have helped to create.</p><p>Every frustrating moment, every small victory when we are building something creates what behavioral economists call “effort justification.” Your brain can’t accept that all that work you put in was for something ordinary, so it reframes the result as extraordinary. It’s the same reason my handmade table, with its slight wobble and imperfect edges, felt more valuable to me than the flawless, expensive showroom piece.</p><p>And it’s exactly why that prospect was willing to pay a premium for our sales training. By involving him in crafting the solution—by making him a co-creator rather than just a buyer—we triggered the same psychological principle. He didn’t just purchase a program; he helped design it.</p><h2><strong>The Lesson: Ownership Matters</strong></h2><p>When people build something—whether it’s furniture, solutions, or relationships—they don’t just create the thing itself. They create ownership.</p><p>Here’s how you can apply this to your own sales process:</p><ul><li><a href="https://salesgravy.com/8-discovery-mistakes-you-need-stop-making-now/" rel="nofollow"><strong>Discovery</strong></a><strong> is the new co-creation.</strong> Your discovery calls shouldn’t be a simple Q&amp;A. It should be a collaborative workshop. Use tools like a shared whiteboard or a live-edited document to build the solution with your prospect in real time. Frame it as, “Let’s figure this out together.”</li><li><strong>Your proposal is a project plan, not the final word.</strong> Think of your proposal as the culmination of shared work, not a final document you deliver. Refer to it as “our plan” or “the solution we designed.” This language reinforces the joint effort.</li><li><strong>Make it their idea.</strong> The more effort your prospect invests in the process—even just by providing a little bit of input—the more they’ll value the outcome. Ask open-ended questions that require them to provide genuine insight. Say things like, “Help me understand…,” or “What would the ideal outcome look like for you?” When they tell you, it’s their vision, and you’re helping them bring it to life.</li></ul><h2><strong>The Big Takeaway</strong></h2><p>The IKEA Effect is far more than a psychological quirk; it’s a strategic weapon for every salesperson who wants to stop losing on price. The truth is, your customers aren’t buying a product or a service—they’re buying the feeling of a win. </p><p>When you empower your prospects to become co-creators in the sales process, you don’t just solve their problem; you make them the hero of their own story. </p><p>You don’t need to be the low-price leader to get the business. You just need to have the courage to ask them to build a solution with you.</p><p>Hear more insights based on real-life business successes and flops on Jeb Blount Jr.’s podcast <a href="https://salesgravy.com/how-flawed-sales-incentive-programs-cost-dominos-78-million/" rel="nofollow"><strong>30 Minutes or Less: How Flawed Sales Incentive Programs Cost Domino’s $78 Million</strong></a>, part of <a href="https://open.spotify.com/show/3ib1Gyl5inxj07ZmB7whzQ?si=7b561e5a0f1e488d" rel="nofollow"><strong>The Sales Gravy Podcast</strong></a><strong>.</strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;A few years ago, I was on a desperate search for a dining table. My favorite from my old place was a gorgeous, single-piece antique that mathematically wouldn’t fit in my new home. I loved that table, and losing it felt like losing a member of the family. So I started the hunt for a replacement, a piece worthy of its memory.&lt;/p&gt;&lt;p&gt;I found a potential candidate at a high-end furniture store: a stunning cherry table. &lt;/p&gt;&lt;p&gt;I ran my hand along its smooth, cool surface, picturing it loaded with platters of food, surrounded by the people I love. But then I saw the price tag. It was prohibitively expensive. My wallet slammed shut. I knew it was perfect, but I just couldn’t bring myself to pay for it. I walked out, resigning myself to a life of settling.&lt;/p&gt;&lt;p&gt;In the end, I found a mass-produced, joined-piece from a department store. And for the next six months, I was miserable. My kitchen table was just … a table. It was functional, but it had no soul. I griped about it constantly, and every time I looked at it, I was reminded of what I’d given up.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Discovering Sweat Equity&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Finally, out of options and patience, I took the advice of an antique store owner.&lt;/p&gt;&lt;p&gt;“Go see a woodworker,” she said. &lt;/p&gt;&lt;p&gt;I drove to the address, a dingy, dark garage on the southside of town that smelled of sawdust and varnish. Here, in this dusty, disorganized space, I found the most beautiful tables of every shape and size imaginable.&lt;/p&gt;&lt;p&gt;A gruff man with calloused hands appeared. I told him about my predicament and my budget. He gave me a direct response: “I can’t build you a table for that price.”&lt;/p&gt;&lt;p&gt;Just as I was giving him an obligatory thanks and turning to leave, he hit me with an unexpected question: “Are you interested in learning how to make one? It might cost you less than what I’ve already made.”&lt;/p&gt;&lt;p&gt;He wasn’t selling me a table. He was selling me an experience. &lt;a href=&#34;https://salesgravy.com/sell-more-by-putting-buyers-first-feat-carole-mahoney/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;A partnership.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Becoming a Co-Creator&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;And so, we began. He showed me the design software. We walked through different scenarios, from Christmas dinner to my kids doing their homework. We chose the wood, figured out the curves for the legs, and decided on the thickness for the top. Every line was to my specifications. I was a co-creator, not a consumer.&lt;/p&gt;&lt;p&gt;When he finally showed me the quote for materials and his lessons, it was 30% more than the expensive showroom table. And yet, the decision was simple. I looked at the plans, the time we’d invested in the design, the conversations we had shared, and I said, “Let’s build this.”&lt;/p&gt;&lt;p&gt;I picked out the perfect piece of maple. He taught me how to cut it, sand it, and shape it. How to use a router to create decorative edges. How to apply gloss for a perfect shine. And when we were done, I paid that higher price gladly—despite all its imperfections (I am not a professional carpenter.).&lt;/p&gt;&lt;p&gt;This was my table, built with my sweat, crafted with my hands. I’d earned it.&lt;/p&gt;&lt;p&gt;One leg was a half-inch too short. &lt;/p&gt;&lt;p&gt;The decorative edges I’d spent hours on didn’t quite match. And the lacquer? Let’s just say it had a certain, unique texture. This table was, objectively, flawed. And yet, I loved it more than any piece of furniture I had ever owned.&lt;/p&gt;&lt;p&gt;When I brought it home, I was so proud. I invited people over just so I could show it off. Every time I looked at it, I found myself thinking how perfect it was, even with its flaws. That slightly askew table wasn’t just furniture; it was a blinding flash of the obvious and a lesson in the concept called The IKEA Effect.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Applying the Principle in Sales&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Not long after my dive into woodworking, I found myself in a similar situation with a prospect.&lt;/p&gt;&lt;p&gt;We were selling a sales training program, and the decision-maker leveled with me in our proposal meeting: “I love what you’re proposing, but your competitors are beating your price. We’re on a budget.”&lt;/p&gt;&lt;p&gt;I was about to chalk the deal up to closed-lost when the memory of that woodworker’s shop flashed through my mind.&lt;/p&gt;&lt;p&gt;“How about this,” I said, “I know our price is higher, but I think we—you and I—can design something perfect for your team. What if we work together to craft a custom solution, one that covers all your needs and fits into your company culture?”&lt;/p&gt;&lt;p&gt;He was skeptical, but he agreed. So we began our own version of a woodworking project.&lt;/p&gt;&lt;p&gt;Instead of sawdust and maple, we worked with spreadsheets and shared documents. We spent hours in meetings, outlining their team’s specific pain points, the obstacles they faced with pipeline hygiene, and the skills they were lacking. We designed a plan with the right workshops, the right coaching, and the right support for their specific problems.&lt;/p&gt;&lt;p&gt;When I finally presented the final proposal, it included a fee that was 20% higher than the competition. But it wasn’t a surprise. We had built it together, every step of the way. He saw not just a list of services, but a reflection of his own team’s needs. He had invested time, effort, and insight, and had a sense of ownership.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;How Co-Creation Wins the Deal&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;With our co-created plan in hand, the client happily paid our higher fee. We’d edged out the &lt;a href=&#34;https://salesgravy.com/the-only-strategy-you-need-to-beat-your-competition/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;competition&lt;/strong&gt;&lt;/a&gt; not because of our price, but because we had triggered The IKEA Effect. This behavioral economic principle states that people place a disproportionately higher value on things they have helped to create.&lt;/p&gt;&lt;p&gt;Every frustrating moment, every small victory when we are building something creates what behavioral economists call “effort justification.” Your brain can’t accept that all that work you put in was for something ordinary, so it reframes the result as extraordinary. It’s the same reason my handmade table, with its slight wobble and imperfect edges, felt more valuable to me than the flawless, expensive showroom piece.&lt;/p&gt;&lt;p&gt;And it’s exactly why that prospect was willing to pay a premium for our sales training. By involving him in crafting the solution—by making him a co-creator rather than just a buyer—we triggered the same psychological principle. He didn’t just purchase a program; he helped design it.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Lesson: Ownership Matters&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;When people build something—whether it’s furniture, solutions, or relationships—they don’t just create the thing itself. They create ownership.&lt;/p&gt;&lt;p&gt;Here’s how you can apply this to your own sales process:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/8-discovery-mistakes-you-need-stop-making-now/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Discovery&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; is the new co-creation.&lt;/strong&gt; Your discovery calls shouldn’t be a simple Q&amp;amp;A. It should be a collaborative workshop. Use tools like a shared whiteboard or a live-edited document to build the solution with your prospect in real time. Frame it as, “Let’s figure this out together.”&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Your proposal is a project plan, not the final word.&lt;/strong&gt; Think of your proposal as the culmination of shared work, not a final document you deliver. Refer to it as “our plan” or “the solution we designed.” This language reinforces the joint effort.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Make it their idea.&lt;/strong&gt; The more effort your prospect invests in the process—even just by providing a little bit of input—the more they’ll value the outcome. Ask open-ended questions that require them to provide genuine insight. Say things like, “Help me understand…,” or “What would the ideal outcome look like for you?” When they tell you, it’s their vision, and you’re helping them bring it to life.&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;&lt;strong&gt;The Big Takeaway&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The IKEA Effect is far more than a psychological quirk; it’s a strategic weapon for every salesperson who wants to stop losing on price. The truth is, your customers aren’t buying a product or a service—they’re buying the feeling of a win. &lt;/p&gt;&lt;p&gt;When you empower your prospects to become co-creators in the sales process, you don’t just solve their problem; you make them the hero of their own story. &lt;/p&gt;&lt;p&gt;You don’t need to be the low-price leader to get the business. You just need to have the courage to ask them to build a solution with you.&lt;/p&gt;&lt;p&gt;Hear more insights based on real-life business successes and flops on Jeb Blount Jr.’s podcast &lt;a href=&#34;https://salesgravy.com/how-flawed-sales-incentive-programs-cost-dominos-78-million/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;30 Minutes or Less: How Flawed Sales Incentive Programs Cost Domino’s $78 Million&lt;/strong&gt;&lt;/a&gt;, part of &lt;a href=&#34;https://open.spotify.com/show/3ib1Gyl5inxj07ZmB7whzQ?si=7b561e5a0f1e488d&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;The Sales Gravy Podcast&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/win-on-value-not-price-with-the-ikea-effect-money-monday/</link>
                <pubDate>Mon, 17 Nov 2025 08:59:33 &#43;0000</pubDate>
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                <itunes:title>Why Your Best SDRs Burn Out by Month Four — And How to Stop It</itunes:title>
                <title>Why Your Best SDRs Burn Out by Month Four — And How to Stop It</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;To a sales leader, it’s a familiar story.&lt;br /&gt;Month one: Your new SDR is on fire. Energy through the roof. They’re excited about cold calling.&lt;br /&gt;Month two: Still strong. Meetings are getting booked. Dashboard looks good.&lt;br /&gt;Month three: Cracks appear. Rejections pile up. But they hang in.&lt;br /&gt;Month four: Burnout.&lt;/p&gt;
&lt;p&gt;The dials drop. The energy’s gone. That superstar you hired 90 days ago is updating their &lt;a href=&#34;https://salesgravy.com/linkedin-profile-makeover-checklist/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;LinkedIn profile&lt;/a&gt;—and you know exactly what that means. Now you’re back in hiring mode, your team’s pipeline is slipping, and your recruiting budget just took another hit.&lt;/p&gt;
&lt;p&gt;But it’s not that the SDR role is broken—the system is. Sales teams are great at starting fast and terrible at sustaining it. People get thrown in with a script and a quota, celebrate quick wins, then act surprised when burnout becomes inevitable.&lt;/p&gt;
&lt;p&gt;Tim Hester, VP of Sales Development at Alliance HCM, leads one of the fastest-promoting SDR teams in the industry. His team survives month four and keeps thriving. Some SDRs promote out in 60 days. Others stay because they’re growing, not just grinding.&lt;/p&gt;
&lt;p&gt;It’s a tactical framework that stops inefficiency.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-problem-you-re-forcing-sdrs-to-run-without-a-finish-line&#34;&gt;&lt;strong&gt;The Problem: You’re Forcing SDRs to Run Without a Finish Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When Tim inherited his SDR team, he saw the pattern immediately. One SDR position. No progression. No momentum. Just grind.&lt;/p&gt;
&lt;p&gt;Talented people hit quota, kept hitting quota, and then started asking themselves: Why am I still doing the exact same job six months later? “Just wait your turn” doesn’t cut it anymore. Maybe it never did.&lt;/p&gt;
&lt;p&gt;The wake-up call came when Tim realized something critical: The things that kill SDR motivation aren’t trainable.&lt;/p&gt;
&lt;p&gt;Work ethic. Mindset. How someone approaches their day and prospecting blocks. That’s character. You can’t coach it in a workshop. Tim tried way too many times before figuring that out.&lt;/p&gt;
&lt;p&gt;You can teach someone objection handling. You can show them how to use the CRM. But if there’s no light at the end of the tunnel, no amount of training fixes that. That’s on leadership, not the rep.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-solution-build-a-roadmap-that-rewards-performance-not-tenure&#34;&gt;&lt;strong&gt;The Solution: Build a Roadmap That Rewards Performance, Not Tenure&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Tim flipped the script on how &lt;a href=&#34;https://salesgravy.com/sales-success-is-paid-for-in-advance-with-prospecting/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;SDR performance&lt;/a&gt; gets measured and rewarded. He created tiered SDR levels based purely on performance thresholds. Not tenure. Not politics. Not “when a spot opens up.”&lt;/p&gt;
&lt;p&gt;The roadmap has clear levels: from new SDR to quota-hitting SDR to exceeding SDR who now trains the team. Each level comes with a comp bump and more responsibility. Most importantly, it proves effort matters.&lt;/p&gt;
&lt;p&gt;This framework ensures that when your reps look at the dashboard, they see a clear, actionable path for progression. It’s the sales leader’s job to ensure that dashboard clarity is tied directly to the next level.&lt;/p&gt;
&lt;p&gt;The impact is immediate. Reps see exactly what they need to level up. There’s no waiting for someone to quit so that a spot opens. Those who want to move fast can; those who need more time have a clear path, too.&lt;/p&gt;
&lt;p&gt;This framework changed recruiting entirely. Tim could tell candidates on day one: People move up at their own rate; you control your trajectory at this company.&lt;/p&gt;
&lt;p&gt;Suddenly, the SDR role wasn’t a holding pattern. It was a launchpad.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-dashboard-four-metrics-that-actually-matter&#34;&gt;&lt;strong&gt;The Dashboard: Four Metrics That Actually Matter&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Metrics are your scoreboard. If your reps don’t trust the score, they stop playing hard.&lt;/p&gt;
&lt;p&gt;When Tim took over, the dashboard was a mess. Crowded with metrics nobody understood or trusted. Reps tuned it out because they didn’t know what half the numbers meant or how they connected to their success.&lt;/p&gt;
&lt;p&gt;Tim stripped it down to four metrics:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/how-to-get-new-sales-reps-cold-calling-and-building-pipe-faster-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Dials&lt;/strong&gt;&lt;/a&gt; – Shows effort and how they’re working the database. Everyone can pick up the phone.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Connections&lt;/strong&gt; – Only counts conversations with decision-makers. Not gatekeepers. Not assistants. This shows outreach quality.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Meetings Scheduled&lt;/strong&gt; – The conversion from connection to meeting. This is where you see who’s actually selling.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Meetings Ran&lt;/strong&gt; – If they don’t show up, what’s the point?&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;For Tim, the most important is the latter three because of their impact. He’s measuring what drives meetings and revenue. Simple. Clear. Actionable. No vanity metrics.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-training-start-with-mechanics&#34;&gt;&lt;strong&gt;The Training: Start with Mechanics.&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most companies try to turn SDRs into product experts on day one. Tim does the opposite.&lt;/p&gt;
&lt;p&gt;He breaks training into three buckets:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Mechanics&lt;/strong&gt; – CRM management, using the dialer, and objection handling. These are fundamental basics that must be mastered before there can be further movement.&lt;br /&gt;&lt;strong&gt;Knowledge&lt;/strong&gt; – Developing an ICP and persona basics. Narrow and focused. Build your knowledge on the people who matter.&lt;br /&gt;&lt;strong&gt;Art&lt;/strong&gt; – The intangible skills that develop over time as reps sit in on meetings and watch demos.&lt;/p&gt;
&lt;p&gt;Setting that expectation allows reps to move fast. It might not be the straightest line, but they’re executing, gaining confidence, and booking meetings in week two instead of week eight.&lt;/p&gt;
&lt;p&gt;SDRs aren’t closing six-figure deals. They’re scheduling introductory meetings and bringing in the account executive who has the expertise to close. Expecting perfect performance on day one slows ramps and kills confidence. Employ mechanics first and let the art follow.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-mindset-small-changes-big-impact&#34;&gt;&lt;strong&gt;The Mindset: Small Changes, Big Impact&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Before Tim was a leader, he spent too much time searching for the silver bullet. He’d toss the whole playbook after one bad call, desperately seeking the one &amp;#8220;secret&amp;#8221; that would make prospecting easy.&lt;/p&gt;
&lt;p&gt;His breakthrough was realizing his job as a leader wasn&amp;#8217;t to teach the art of the perfect call, but to build the system that rewarded consistent effort.&lt;/p&gt;
&lt;p&gt;Now, he drills this into his team: consistency. It&amp;#8217;s a direct result of the structure he built. Reps commit to consistency because they know the roadmap proves that their small daily progress &lt;em&gt;will&lt;/em&gt; compound into a promotion.&lt;/p&gt;
&lt;p&gt;The commitment to consistency starts during onboarding. By clearly presenting the tiered performance levels and the four key metrics on day one, leadership sets the expectation that results are driven by process, not luck. When the path is clear, reps stop searching for a shortcut.&lt;/p&gt;
&lt;p&gt;Consistency beats flash every time. Average SDRs become consistent producers. Consistent producers become top performers. The system is the guarantee that their consistency will pay off.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-month-four-doesn-t-have-to-be-the-end&#34;&gt;&lt;strong&gt;Month Four Doesn’t Have to Be the End&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The SDR graveyard isn’t full of lazy people; it&amp;#8217;s full of frustrated talent who were put on a treadmill when they needed a ladder. By month four, a high-performer has mastered the basics and is staring at the ceiling. Same script. Same job. Same quota. They burn out from futility, not from effort.&lt;/p&gt;
&lt;p&gt;Tim Hester&amp;#8217;s approach stops this cycle. He proves that the only way out is up.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Clear metrics keep the focus sharp.&lt;/li&gt;
&lt;li&gt;Tiered levels create propulsion.&lt;/li&gt;
&lt;li&gt;A performance-driven roadmap ensures reps know they control their destiny.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The question every sales leader must ask is: &amp;#8220;What message does our system send on day one?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Empower your reps with a plan they can believe in, and your top talent will be busy working toward their next title, not updating their resume.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Your roadmap gives your SDRs the path, but they still need the tactics to fill their calendar and earn that promotion. Download Sales Gravy&amp;#8217;s &lt;a href=&#34;https://salesgravy.com/cold-calling-guide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;25 Ways to Ask for the Appointment on a Cold Call&lt;/a&gt; guide.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>To a sales leader, it’s a familiar story.</p><p>Month one: Your new SDR is on fire. Energy through the roof. They’re excited about cold calling.</p><p>Month two: Still strong. Meetings are getting booked. Dashboard looks good.</p><p>Month three: Cracks appear. Rejections pile up. But they hang in.</p><p>Month four: Burnout.</p><p>The dials drop. The energy’s gone. That superstar you hired 90 days ago is updating their <a href="https://salesgravy.com/linkedin-profile-makeover-checklist/" rel="nofollow">LinkedIn profile</a>—and you know exactly what that means. Now you’re back in hiring mode, your team’s pipeline is slipping, and your recruiting budget just took another hit.</p><p>But it’s not that the SDR role is broken—the system is. Sales teams are great at starting fast and terrible at sustaining it. People get thrown in with a script and a quota, celebrate quick wins, then act surprised when burnout becomes inevitable.</p><p>Tim Hester, VP of Sales Development at Alliance HCM, leads one of the fastest-promoting SDR teams in the industry. His team survives month four and keeps thriving. Some SDRs promote out in 60 days. Others stay because they’re growing, not just grinding.</p><p>It’s a tactical framework that stops inefficiency.</p><h2><strong>The Problem: You’re Forcing SDRs to Run Without a Finish Line</strong></h2><p>When Tim inherited his SDR team, he saw the pattern immediately. One SDR position. No progression. No momentum. Just grind.</p><p>Talented people hit quota, kept hitting quota, and then started asking themselves: Why am I still doing the exact same job six months later? “Just wait your turn” doesn’t cut it anymore. Maybe it never did.</p><p>The wake-up call came when Tim realized something critical: The things that kill SDR motivation aren’t trainable.</p><p>Work ethic. Mindset. How someone approaches their day and prospecting blocks. That’s character. You can’t coach it in a workshop. Tim tried way too many times before figuring that out.</p><p>You can teach someone objection handling. You can show them how to use the CRM. But if there’s no light at the end of the tunnel, no amount of training fixes that. That’s on leadership, not the rep.</p><h2><strong>The Solution: Build a Roadmap That Rewards Performance, Not Tenure</strong></h2><p>Tim flipped the script on how <a href="https://salesgravy.com/sales-success-is-paid-for-in-advance-with-prospecting/" rel="nofollow">SDR performance</a> gets measured and rewarded. He created tiered SDR levels based purely on performance thresholds. Not tenure. Not politics. Not “when a spot opens up.”</p><p>The roadmap has clear levels: from new SDR to quota-hitting SDR to exceeding SDR who now trains the team. Each level comes with a comp bump and more responsibility. Most importantly, it proves effort matters.</p><p>This framework ensures that when your reps look at the dashboard, they see a clear, actionable path for progression. It’s the sales leader’s job to ensure that dashboard clarity is tied directly to the next level.</p><p>The impact is immediate. Reps see exactly what they need to level up. There’s no waiting for someone to quit so that a spot opens. Those who want to move fast can; those who need more time have a clear path, too.</p><p>This framework changed recruiting entirely. Tim could tell candidates on day one: People move up at their own rate; you control your trajectory at this company.</p><p>Suddenly, the SDR role wasn’t a holding pattern. It was a launchpad.</p><h2><strong>The Dashboard: Four Metrics That Actually Matter</strong></h2><p>Metrics are your scoreboard. If your reps don’t trust the score, they stop playing hard.</p><p>When Tim took over, the dashboard was a mess. Crowded with metrics nobody understood or trusted. Reps tuned it out because they didn’t know what half the numbers meant or how they connected to their success.</p><p>Tim stripped it down to four metrics:</p><ol><li><a href="https://salesgravy.com/how-to-get-new-sales-reps-cold-calling-and-building-pipe-faster-ask-jeb/" rel="nofollow"><strong>Dials</strong></a> – Shows effort and how they’re working the database. Everyone can pick up the phone.</li><li><strong>Connections</strong> – Only counts conversations with decision-makers. Not gatekeepers. Not assistants. This shows outreach quality.</li><li><strong>Meetings Scheduled</strong> – The conversion from connection to meeting. This is where you see who’s actually selling.</li><li><strong>Meetings Ran</strong> – If they don’t show up, what’s the point?</li></ol><p>For Tim, the most important is the latter three because of their impact. He’s measuring what drives meetings and revenue. Simple. Clear. Actionable. No vanity metrics.</p><h2><strong>The Training: Start with Mechanics.</strong></h2><p>Most companies try to turn SDRs into product experts on day one. Tim does the opposite.</p><p>He breaks training into three buckets:</p><p><strong>Mechanics</strong> – CRM management, using the dialer, and objection handling. These are fundamental basics that must be mastered before there can be further movement.</p><p><strong>Knowledge</strong> – Developing an ICP and persona basics. Narrow and focused. Build your knowledge on the people who matter.</p><p><strong>Art</strong> – The intangible skills that develop over time as reps sit in on meetings and watch demos.</p><p>Setting that expectation allows reps to move fast. It might not be the straightest line, but they’re executing, gaining confidence, and booking meetings in week two instead of week eight.</p><p>SDRs aren’t closing six-figure deals. They’re scheduling introductory meetings and bringing in the account executive who has the expertise to close. Expecting perfect performance on day one slows ramps and kills confidence. Employ mechanics first and let the art follow.</p><h2><strong>The Mindset: Small Changes, Big Impact</strong></h2><p>Before Tim was a leader, he spent too much time searching for the silver bullet. He’d toss the whole playbook after one bad call, desperately seeking the one “secret” that would make prospecting easy.</p><p>His breakthrough was realizing his job as a leader wasn’t to teach the art of the perfect call, but to build the system that rewarded consistent effort.</p><p>Now, he drills this into his team: consistency. It’s a direct result of the structure he built. Reps commit to consistency because they know the roadmap proves that their small daily progress <em>will</em> compound into a promotion.</p><p>The commitment to consistency starts during onboarding. By clearly presenting the tiered performance levels and the four key metrics on day one, leadership sets the expectation that results are driven by process, not luck. When the path is clear, reps stop searching for a shortcut.</p><p>Consistency beats flash every time. Average SDRs become consistent producers. Consistent producers become top performers. The system is the guarantee that their consistency will pay off.</p><h2><strong>Month Four Doesn’t Have to Be the End</strong></h2><p>The SDR graveyard isn’t full of lazy people; it’s full of frustrated talent who were put on a treadmill when they needed a ladder. By month four, a high-performer has mastered the basics and is staring at the ceiling. Same script. Same job. Same quota. They burn out from futility, not from effort.</p><p>Tim Hester’s approach stops this cycle. He proves that the only way out is up.</p><ul><li>Clear metrics keep the focus sharp.</li><li>Tiered levels create propulsion.</li><li>A performance-driven roadmap ensures reps know they control their destiny.</li></ul><p>The question every sales leader must ask is: “What message does our system send on day one?”</p><p>Empower your reps with a plan they can believe in, and your top talent will be busy working toward their next title, not updating their resume.</p><p>Your roadmap gives your SDRs the path, but they still need the tactics to fill their calendar and earn that promotion. Download Sales Gravy’s <a href="https://salesgravy.com/cold-calling-guide/" rel="nofollow">25 Ways to Ask for the Appointment on a Cold Call</a> guide.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;To a sales leader, it’s a familiar story.&lt;/p&gt;&lt;p&gt;Month one: Your new SDR is on fire. Energy through the roof. They’re excited about cold calling.&lt;/p&gt;&lt;p&gt;Month two: Still strong. Meetings are getting booked. Dashboard looks good.&lt;/p&gt;&lt;p&gt;Month three: Cracks appear. Rejections pile up. But they hang in.&lt;/p&gt;&lt;p&gt;Month four: Burnout.&lt;/p&gt;&lt;p&gt;The dials drop. The energy’s gone. That superstar you hired 90 days ago is updating their &lt;a href=&#34;https://salesgravy.com/linkedin-profile-makeover-checklist/&#34; rel=&#34;nofollow&#34;&gt;LinkedIn profile&lt;/a&gt;—and you know exactly what that means. Now you’re back in hiring mode, your team’s pipeline is slipping, and your recruiting budget just took another hit.&lt;/p&gt;&lt;p&gt;But it’s not that the SDR role is broken—the system is. Sales teams are great at starting fast and terrible at sustaining it. People get thrown in with a script and a quota, celebrate quick wins, then act surprised when burnout becomes inevitable.&lt;/p&gt;&lt;p&gt;Tim Hester, VP of Sales Development at Alliance HCM, leads one of the fastest-promoting SDR teams in the industry. His team survives month four and keeps thriving. Some SDRs promote out in 60 days. Others stay because they’re growing, not just grinding.&lt;/p&gt;&lt;p&gt;It’s a tactical framework that stops inefficiency.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Problem: You’re Forcing SDRs to Run Without a Finish Line&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;When Tim inherited his SDR team, he saw the pattern immediately. One SDR position. No progression. No momentum. Just grind.&lt;/p&gt;&lt;p&gt;Talented people hit quota, kept hitting quota, and then started asking themselves: Why am I still doing the exact same job six months later? “Just wait your turn” doesn’t cut it anymore. Maybe it never did.&lt;/p&gt;&lt;p&gt;The wake-up call came when Tim realized something critical: The things that kill SDR motivation aren’t trainable.&lt;/p&gt;&lt;p&gt;Work ethic. Mindset. How someone approaches their day and prospecting blocks. That’s character. You can’t coach it in a workshop. Tim tried way too many times before figuring that out.&lt;/p&gt;&lt;p&gt;You can teach someone objection handling. You can show them how to use the CRM. But if there’s no light at the end of the tunnel, no amount of training fixes that. That’s on leadership, not the rep.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Solution: Build a Roadmap That Rewards Performance, Not Tenure&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Tim flipped the script on how &lt;a href=&#34;https://salesgravy.com/sales-success-is-paid-for-in-advance-with-prospecting/&#34; rel=&#34;nofollow&#34;&gt;SDR performance&lt;/a&gt; gets measured and rewarded. He created tiered SDR levels based purely on performance thresholds. Not tenure. Not politics. Not “when a spot opens up.”&lt;/p&gt;&lt;p&gt;The roadmap has clear levels: from new SDR to quota-hitting SDR to exceeding SDR who now trains the team. Each level comes with a comp bump and more responsibility. Most importantly, it proves effort matters.&lt;/p&gt;&lt;p&gt;This framework ensures that when your reps look at the dashboard, they see a clear, actionable path for progression. It’s the sales leader’s job to ensure that dashboard clarity is tied directly to the next level.&lt;/p&gt;&lt;p&gt;The impact is immediate. Reps see exactly what they need to level up. There’s no waiting for someone to quit so that a spot opens. Those who want to move fast can; those who need more time have a clear path, too.&lt;/p&gt;&lt;p&gt;This framework changed recruiting entirely. Tim could tell candidates on day one: People move up at their own rate; you control your trajectory at this company.&lt;/p&gt;&lt;p&gt;Suddenly, the SDR role wasn’t a holding pattern. It was a launchpad.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Dashboard: Four Metrics That Actually Matter&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Metrics are your scoreboard. If your reps don’t trust the score, they stop playing hard.&lt;/p&gt;&lt;p&gt;When Tim took over, the dashboard was a mess. Crowded with metrics nobody understood or trusted. Reps tuned it out because they didn’t know what half the numbers meant or how they connected to their success.&lt;/p&gt;&lt;p&gt;Tim stripped it down to four metrics:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/how-to-get-new-sales-reps-cold-calling-and-building-pipe-faster-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Dials&lt;/strong&gt;&lt;/a&gt; – Shows effort and how they’re working the database. Everyone can pick up the phone.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Connections&lt;/strong&gt; – Only counts conversations with decision-makers. Not gatekeepers. Not assistants. This shows outreach quality.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Meetings Scheduled&lt;/strong&gt; – The conversion from connection to meeting. This is where you see who’s actually selling.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Meetings Ran&lt;/strong&gt; – If they don’t show up, what’s the point?&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;For Tim, the most important is the latter three because of their impact. He’s measuring what drives meetings and revenue. Simple. Clear. Actionable. No vanity metrics.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Training: Start with Mechanics.&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Most companies try to turn SDRs into product experts on day one. Tim does the opposite.&lt;/p&gt;&lt;p&gt;He breaks training into three buckets:&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Mechanics&lt;/strong&gt; – CRM management, using the dialer, and objection handling. These are fundamental basics that must be mastered before there can be further movement.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Knowledge&lt;/strong&gt; – Developing an ICP and persona basics. Narrow and focused. Build your knowledge on the people who matter.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Art&lt;/strong&gt; – The intangible skills that develop over time as reps sit in on meetings and watch demos.&lt;/p&gt;&lt;p&gt;Setting that expectation allows reps to move fast. It might not be the straightest line, but they’re executing, gaining confidence, and booking meetings in week two instead of week eight.&lt;/p&gt;&lt;p&gt;SDRs aren’t closing six-figure deals. They’re scheduling introductory meetings and bringing in the account executive who has the expertise to close. Expecting perfect performance on day one slows ramps and kills confidence. Employ mechanics first and let the art follow.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Mindset: Small Changes, Big Impact&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Before Tim was a leader, he spent too much time searching for the silver bullet. He’d toss the whole playbook after one bad call, desperately seeking the one “secret” that would make prospecting easy.&lt;/p&gt;&lt;p&gt;His breakthrough was realizing his job as a leader wasn’t to teach the art of the perfect call, but to build the system that rewarded consistent effort.&lt;/p&gt;&lt;p&gt;Now, he drills this into his team: consistency. It’s a direct result of the structure he built. Reps commit to consistency because they know the roadmap proves that their small daily progress &lt;em&gt;will&lt;/em&gt; compound into a promotion.&lt;/p&gt;&lt;p&gt;The commitment to consistency starts during onboarding. By clearly presenting the tiered performance levels and the four key metrics on day one, leadership sets the expectation that results are driven by process, not luck. When the path is clear, reps stop searching for a shortcut.&lt;/p&gt;&lt;p&gt;Consistency beats flash every time. Average SDRs become consistent producers. Consistent producers become top performers. The system is the guarantee that their consistency will pay off.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Month Four Doesn’t Have to Be the End&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The SDR graveyard isn’t full of lazy people; it’s full of frustrated talent who were put on a treadmill when they needed a ladder. By month four, a high-performer has mastered the basics and is staring at the ceiling. Same script. Same job. Same quota. They burn out from futility, not from effort.&lt;/p&gt;&lt;p&gt;Tim Hester’s approach stops this cycle. He proves that the only way out is up.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Clear metrics keep the focus sharp.&lt;/li&gt;&lt;li&gt;Tiered levels create propulsion.&lt;/li&gt;&lt;li&gt;A performance-driven roadmap ensures reps know they control their destiny.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;The question every sales leader must ask is: “What message does our system send on day one?”&lt;/p&gt;&lt;p&gt;Empower your reps with a plan they can believe in, and your top talent will be busy working toward their next title, not updating their resume.&lt;/p&gt;&lt;p&gt;Your roadmap gives your SDRs the path, but they still need the tactics to fill their calendar and earn that promotion. Download Sales Gravy’s &lt;a href=&#34;https://salesgravy.com/cold-calling-guide/&#34; rel=&#34;nofollow&#34;&gt;25 Ways to Ask for the Appointment on a Cold Call&lt;/a&gt; guide.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 13 Nov 2025 18:00:04 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/18/b2567543-c70c-4c7f-a999-1f9949d7db34_m_hester_and_jeb_blount__jr._podcast_cover__1_.jpg"/>
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                <itunes:title>Why Customer Experience Beats Price in Auto Sales (Ask Jeb)</itunes:title>
                <title>Why Customer Experience Beats Price in Auto Sales (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here’s a truth most car dealerships don’t want to admit: people don’t hate buying cars. They hate buying cars from salespeople who make the customer experience painful.&lt;/p&gt;
&lt;p&gt;That’s the challenge Brendan Carlington from Mount Pleasant, Michigan, brought to me on a recent episode of Ask Jeb. Brendan jumped back into auto sales this year after spending time in other industries, and he noticed something big. Traditional sales positions are disappearing. Customers can research everything online, get quotes instantly, and even start negotiations with a click. What’s missing is training that teaches sales pros how to create an experience people actually enjoy.&lt;/p&gt;
&lt;p&gt;The vehicle isn’t the differentiator. The experience is.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-the-experience-matters-more-than-the-product&#34;&gt;Why the Experience Matters More Than the Product&lt;/h2&gt;
&lt;p&gt;I told Brendan something I have felt for a long time. Customers already know what they want before they walk into the dealership. They have seen every trim, every feature, every price point. What they do not know is whether they will enjoy the buying process.&lt;/p&gt;
&lt;p&gt;That is where you, the salesperson, become the product. Your job is not just to sell the car. Your job is to guide your customer through the process, &lt;a href=&#34;https://salesgravy.com/courses/objections-sales-conflict-and-closing-skills/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;reduce friction&lt;/a&gt;, build trust, and make them feel confident that they are making the right decision.&lt;/p&gt;
&lt;p&gt;When I buy a car, I already know what I want. If the experience is miserable, I put it off. If I know it will be smooth, engaging, and human, I buy immediately. Modern buyers are craving a guide, not a grinder.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-frameworks&#34;&gt;The Power of Frameworks&lt;/h2&gt;
&lt;p&gt;Brendan had a simple but powerful philosophy. He said there are three conditions to win: sell a car, give the customer a great experience, and make as much money as possible without compromising those things. That mindset is exactly what great sales frameworks are built on. A framework gives you rails to run on while keeping you flexible in the conversation. It is not a script. It is a repeatable system that lets you adapt to the customer while staying disciplined.&lt;/p&gt;
&lt;p&gt;When you take complex sales processes and make them simple and repeatable, you create reliability and confidence. That principle is at the heart of &lt;a href=&#34;http://youtube.com/watch?v=R8zDSgiW6I4&amp;#38;themeRefresh=1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;fanatical prospecting&lt;/a&gt; and objection handling. Learning to simplify complex ideas into actionable steps separates average salespeople from top performers.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-become-the-trusted-guide&#34;&gt;How to Become the Trusted Guide&lt;/h2&gt;
&lt;p&gt;If you are in car sales or any sales role where buyers can research online, here is the playbook:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Unpack your customer’s fears. They walk in with emotional baggage from past experiences. Acknowledge it.&lt;/li&gt;
&lt;li&gt;Ask better questions. The more they talk, the better they feel. When the customer does most of the talking, they have a good experience.&lt;/li&gt;
&lt;li&gt;Create a VIP moment. Buying a car is a milestone, not a transaction.&lt;/li&gt;
&lt;li&gt;Build a repeatable system. Know your greeting, discovery questions, and closing flow cold and practice it until it is second nature.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Using systems that focus on outcomes, such as first-time appointments, conversion rates, and pipeline velocity, makes the difference between a salesperson who spins their wheels and one who consistently drives results. Practicing this every day builds the kind of discipline that leads to consistent performance and customer loyalty.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-making-it-fun-again&#34;&gt;Making It Fun Again&lt;/h2&gt;
&lt;p&gt;Brendan shared something I loved. Before car sales, he worked in the Vegas nightlife industry and he asked, “Why can’t buying a car be fun?” That is the kind of thinking that transforms an industry. Fun does not mean loud music or strobe lights. It means energy, curiosity, and enthusiasm. When people enjoy buying from you, they tell everyone they know.&lt;/p&gt;
&lt;p&gt;If your dealership or team has lost that spark, it is time to rebuild your sales culture. Focus on making the &lt;a href=&#34;https://salesgravy.com/revolutionize-the-customer-experience-with-sales-and-marketing-alignment/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;customer experience&lt;/a&gt; unforgettable. Strong sales leadership and coaching techniques help teams focus on guiding the buyer through the process instead of just pushing products. Developing those skills consistently pays huge dividends in customer retention and referrals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-big-lesson&#34;&gt;The Big Lesson&lt;/h2&gt;
&lt;p&gt;At the end of our conversation, I told Brendan something simple. The car industry does not need more closers. It needs more guides. When every spec and price is a Google search away, the only true differentiator left is how the customer feels.&lt;/p&gt;
&lt;p&gt;You cannot automate human connection. You cannot AI your way into trust. You can build systems that make people feel seen, heard, and valued. Simplify the process. Ask more questions. Be a guide. Make it an experience worth repeating. That approach works whether you sell cars, software, or consulting services.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you are serious about building influence and opportunity in the modern sales landscape, my newest book with Brynne Tillman, &lt;em&gt;&lt;a href=&#34;http://salesgravy.com/edge&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/em&gt;, is your playbook for creating meaningful professional connections.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a truth most car dealerships don’t want to admit: people don’t hate buying cars. They hate buying cars from salespeople who make the customer experience painful.</p>
<p>That’s the challenge Brendan Carlington from Mount Pleasant, Michigan, brought to me on a recent episode of Ask Jeb. Brendan jumped back into auto sales this year after spending time in other industries, and he noticed something big. Traditional sales positions are disappearing. Customers can research everything online, get quotes instantly, and even start negotiations with a click. What’s missing is training that teaches sales pros how to create an experience people actually enjoy.</p>
<p>The vehicle isn’t the differentiator. The experience is.</p>
<h2 id="h-why-the-experience-matters-more-than-the-product">Why the Experience Matters More Than the Product</h2>
<p>I told Brendan something I have felt for a long time. Customers already know what they want before they walk into the dealership. They have seen every trim, every feature, every price point. What they do not know is whether they will enjoy the buying process.</p>
<p>That is where you, the salesperson, become the product. Your job is not just to sell the car. Your job is to guide your customer through the process, <a href="https://salesgravy.com/courses/objections-sales-conflict-and-closing-skills/" rel="nofollow">reduce friction</a>, build trust, and make them feel confident that they are making the right decision.</p>
<p>When I buy a car, I already know what I want. If the experience is miserable, I put it off. If I know it will be smooth, engaging, and human, I buy immediately. Modern buyers are craving a guide, not a grinder.</p>
<h2 id="h-the-power-of-frameworks">The Power of Frameworks</h2>
<p>Brendan had a simple but powerful philosophy. He said there are three conditions to win: sell a car, give the customer a great experience, and make as much money as possible without compromising those things. That mindset is exactly what great sales frameworks are built on. A framework gives you rails to run on while keeping you flexible in the conversation. It is not a script. It is a repeatable system that lets you adapt to the customer while staying disciplined.</p>
<p>When you take complex sales processes and make them simple and repeatable, you create reliability and confidence. That principle is at the heart of <a href="http://youtube.com/watch?themeRefresh=1&v=R8zDSgiW6I4" rel="nofollow">fanatical prospecting</a> and objection handling. Learning to simplify complex ideas into actionable steps separates average salespeople from top performers.</p>
<h2 id="h-how-to-become-the-trusted-guide">How to Become the Trusted Guide</h2>
<p>If you are in car sales or any sales role where buyers can research online, here is the playbook:</p>
<ol>
<li>Unpack your customer’s fears. They walk in with emotional baggage from past experiences. Acknowledge it.</li>
<li>Ask better questions. The more they talk, the better they feel. When the customer does most of the talking, they have a good experience.</li>
<li>Create a VIP moment. Buying a car is a milestone, not a transaction.</li>
<li>Build a repeatable system. Know your greeting, discovery questions, and closing flow cold and practice it until it is second nature.</li>
</ol>
<p>Using systems that focus on outcomes, such as first-time appointments, conversion rates, and pipeline velocity, makes the difference between a salesperson who spins their wheels and one who consistently drives results. Practicing this every day builds the kind of discipline that leads to consistent performance and customer loyalty.</p>
<h2 id="h-making-it-fun-again">Making It Fun Again</h2>
<p>Brendan shared something I loved. Before car sales, he worked in the Vegas nightlife industry and he asked, “Why can’t buying a car be fun?” That is the kind of thinking that transforms an industry. Fun does not mean loud music or strobe lights. It means energy, curiosity, and enthusiasm. When people enjoy buying from you, they tell everyone they know.</p>
<p>If your dealership or team has lost that spark, it is time to rebuild your sales culture. Focus on making the <a href="https://salesgravy.com/revolutionize-the-customer-experience-with-sales-and-marketing-alignment/" rel="nofollow">customer experience</a> unforgettable. Strong sales leadership and coaching techniques help teams focus on guiding the buyer through the process instead of just pushing products. Developing those skills consistently pays huge dividends in customer retention and referrals.</p>
<h2 id="h-the-big-lesson">The Big Lesson</h2>
<p>At the end of our conversation, I told Brendan something simple. The car industry does not need more closers. It needs more guides. When every spec and price is a Google search away, the only true differentiator left is how the customer feels.</p>
<p>You cannot automate human connection. You cannot AI your way into trust. You can build systems that make people feel seen, heard, and valued. Simplify the process. Ask more questions. Be a guide. Make it an experience worth repeating. That approach works whether you sell cars, software, or consulting services.</p>
<hr/>
<p>If you are serious about building influence and opportunity in the modern sales landscape, my newest book with Brynne Tillman, <em><a href="http://salesgravy.com/edge" rel="nofollow">The LinkedIn Edge</a></em>, is your playbook for creating meaningful professional connections.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a truth most car dealerships don’t want to admit: people don’t hate buying cars. They hate buying cars from salespeople who make the customer experience painful.&lt;/p&gt;
&lt;p&gt;That’s the challenge Brendan Carlington from Mount Pleasant, Michigan, brought to me on a recent episode of Ask Jeb. Brendan jumped back into auto sales this year after spending time in other industries, and he noticed something big. Traditional sales positions are disappearing. Customers can research everything online, get quotes instantly, and even start negotiations with a click. What’s missing is training that teaches sales pros how to create an experience people actually enjoy.&lt;/p&gt;
&lt;p&gt;The vehicle isn’t the differentiator. The experience is.&lt;/p&gt;
&lt;h2 id=&#34;h-why-the-experience-matters-more-than-the-product&#34;&gt;Why the Experience Matters More Than the Product&lt;/h2&gt;
&lt;p&gt;I told Brendan something I have felt for a long time. Customers already know what they want before they walk into the dealership. They have seen every trim, every feature, every price point. What they do not know is whether they will enjoy the buying process.&lt;/p&gt;
&lt;p&gt;That is where you, the salesperson, become the product. Your job is not just to sell the car. Your job is to guide your customer through the process, &lt;a href=&#34;https://salesgravy.com/courses/objections-sales-conflict-and-closing-skills/&#34; rel=&#34;nofollow&#34;&gt;reduce friction&lt;/a&gt;, build trust, and make them feel confident that they are making the right decision.&lt;/p&gt;
&lt;p&gt;When I buy a car, I already know what I want. If the experience is miserable, I put it off. If I know it will be smooth, engaging, and human, I buy immediately. Modern buyers are craving a guide, not a grinder.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-frameworks&#34;&gt;The Power of Frameworks&lt;/h2&gt;
&lt;p&gt;Brendan had a simple but powerful philosophy. He said there are three conditions to win: sell a car, give the customer a great experience, and make as much money as possible without compromising those things. That mindset is exactly what great sales frameworks are built on. A framework gives you rails to run on while keeping you flexible in the conversation. It is not a script. It is a repeatable system that lets you adapt to the customer while staying disciplined.&lt;/p&gt;
&lt;p&gt;When you take complex sales processes and make them simple and repeatable, you create reliability and confidence. That principle is at the heart of &lt;a href=&#34;http://youtube.com/watch?themeRefresh=1&amp;v=R8zDSgiW6I4&#34; rel=&#34;nofollow&#34;&gt;fanatical prospecting&lt;/a&gt; and objection handling. Learning to simplify complex ideas into actionable steps separates average salespeople from top performers.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-become-the-trusted-guide&#34;&gt;How to Become the Trusted Guide&lt;/h2&gt;
&lt;p&gt;If you are in car sales or any sales role where buyers can research online, here is the playbook:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Unpack your customer’s fears. They walk in with emotional baggage from past experiences. Acknowledge it.&lt;/li&gt;
&lt;li&gt;Ask better questions. The more they talk, the better they feel. When the customer does most of the talking, they have a good experience.&lt;/li&gt;
&lt;li&gt;Create a VIP moment. Buying a car is a milestone, not a transaction.&lt;/li&gt;
&lt;li&gt;Build a repeatable system. Know your greeting, discovery questions, and closing flow cold and practice it until it is second nature.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Using systems that focus on outcomes, such as first-time appointments, conversion rates, and pipeline velocity, makes the difference between a salesperson who spins their wheels and one who consistently drives results. Practicing this every day builds the kind of discipline that leads to consistent performance and customer loyalty.&lt;/p&gt;
&lt;h2 id=&#34;h-making-it-fun-again&#34;&gt;Making It Fun Again&lt;/h2&gt;
&lt;p&gt;Brendan shared something I loved. Before car sales, he worked in the Vegas nightlife industry and he asked, “Why can’t buying a car be fun?” That is the kind of thinking that transforms an industry. Fun does not mean loud music or strobe lights. It means energy, curiosity, and enthusiasm. When people enjoy buying from you, they tell everyone they know.&lt;/p&gt;
&lt;p&gt;If your dealership or team has lost that spark, it is time to rebuild your sales culture. Focus on making the &lt;a href=&#34;https://salesgravy.com/revolutionize-the-customer-experience-with-sales-and-marketing-alignment/&#34; rel=&#34;nofollow&#34;&gt;customer experience&lt;/a&gt; unforgettable. Strong sales leadership and coaching techniques help teams focus on guiding the buyer through the process instead of just pushing products. Developing those skills consistently pays huge dividends in customer retention and referrals.&lt;/p&gt;
&lt;h2 id=&#34;h-the-big-lesson&#34;&gt;The Big Lesson&lt;/h2&gt;
&lt;p&gt;At the end of our conversation, I told Brendan something simple. The car industry does not need more closers. It needs more guides. When every spec and price is a Google search away, the only true differentiator left is how the customer feels.&lt;/p&gt;
&lt;p&gt;You cannot automate human connection. You cannot AI your way into trust. You can build systems that make people feel seen, heard, and valued. Simplify the process. Ask more questions. Be a guide. Make it an experience worth repeating. That approach works whether you sell cars, software, or consulting services.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;If you are serious about building influence and opportunity in the modern sales landscape, my newest book with Brynne Tillman, &lt;em&gt;&lt;a href=&#34;http://salesgravy.com/edge&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/em&gt;, is your playbook for creating meaningful professional connections.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 11 Nov 2025 18:32:00 &#43;0000</pubDate>
                <itunes:duration>745</itunes:duration>
                
                
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                <itunes:title>5 Keys to Outselling the Holidays (Money Monday)</itunes:title>
                <title>5 Keys to Outselling the Holidays (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-we-are-moving-into-the-most-dangerous-time-of-year-for-sales-professionals-the-holidays-nbsp&#34;&gt;&lt;strong&gt;We are moving into the most dangerous time of year for sales professionals . . . the holidays.&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;From now until the first week of January, you&amp;#8217;re going to face a perfect storm of distractions, excuses, and temptations that can absolutely destroy your year end number and your first quarter production next year. Sadly, most salespeople don&amp;#8217;t even see it coming. It’s not until the end of December that they realize they’re in trouble, but by then, it’s too late.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-trouble-with-the-holidays&#34;&gt;&lt;strong&gt;The Trouble With the Holidays&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The trouble typically starts Thanksgiving week in the United States and continues as we move into the first week of December. That&amp;#8217;s when distractions start flooding in. You&amp;#8217;ve got company parties, family obligations, shopping to do. All of which knock you off of your routine causing your daily prospecting and follow up activities to drop.&lt;/p&gt;
&lt;p&gt;And let’s be honest, you’ve been grinding hard for the entire year and you’re ready to let your guard down and coast a bit before the end of the year.&amp;#160;&lt;/p&gt;
&lt;p&gt;By the second and third week of December many of the opportunities in your pipeline that you were counting on closing start to ghost you or tell you that their pushing decisions off to next year. And by now you’re so mentally checked out that you&amp;#8217;re barely doing any prospecting at all.&amp;#160;&lt;/p&gt;
&lt;p&gt;Once we move into the Christmas and New Years weeks your office is a ghost town, the phones are silent, your pipeline is stalled, you’ve missed your forecast and you convince yourself there&amp;#8217;s no point in even trying.&amp;#160;&lt;/p&gt;
&lt;p&gt;And just like that, you&amp;#8217;ve lost an entire month of selling.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity is-style-wide&#34;/&gt;
&lt;div class=&#34;wp-block-image&#34;&gt;
&lt;figure class=&#34;alignleft&#34;&gt;&lt;img decoding=&#34;async&#34; src=&#34;https://salesgravy.com/wp-content/uploads/2025/10/Resized-LinkedIn-Edge-3D-1-251x300.png&#34; alt=&#34;The LinkedIn Edge:New Sales Strategies for Unleashing The Power of LinkedIn and AI to Cold Call Less And Sell More by Jeb Blount and Brynne Tillman&#34; class=&#34;wp-image-15033&#34;/&gt;&lt;/figure&gt;
&lt;/div&gt;
&lt;p&gt;My book &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;&lt;strong&gt;The LinkedIn Edge&lt;/strong&gt;&lt;/em&gt;&lt;/a&gt; gives you the master blueprint for turning LinkedIn into an optimized, revenue-generating sales engine—whether you&amp;#8217;re deploying Sales Navigator or not.&lt;/p&gt;
&lt;p&gt;Learn to work LinkedIn like a professional with step-by-step, immediately actionable tactics that supercharge your presence on the world&amp;#8217;s largest networking platform. &lt;strong&gt;&lt;a href=&#34;https://www.barnesandnoble.com/w/the-linkedin-edge-jeb-blount/1146896395?ean=9781394316717&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Get it today&lt;/a&gt; &lt;/strong&gt;wherever books are sold.&lt;/p&gt;
&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity is-style-wide&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-holiday-sales-math&#34;&gt;&lt;strong&gt;Holiday Sales Math&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;But here&amp;#8217;s the brutal truth: You didn&amp;#8217;t just lose a month. You lost three months. Because all of those prospects that pushed off decisions until the new year are not coming back; and that empty pipeline you&amp;#8217;re staring at, as you move into January, is going to haunt you through March and potentially, through the entire year.&amp;#160;&lt;/p&gt;
&lt;p&gt;Your average sales cycle is probably 60-90 days. That means deals you put into the pipeline over the next two to three weeks are crucial for a good January. Likewise, the ones you add in December are the key to delivering a solid February and March.&amp;#160;&lt;/p&gt;
&lt;p&gt;But if you allow the Holidays to take you off of your game, you might not recover until April or May. Your entire first quarter is shot.&amp;#160;&lt;/p&gt;
&lt;p&gt;This is the killer and how so many promising sales careers end prematurely. I&amp;#8217;ve witnessed far too many salespeople get fired in March for pipeline problems that started in November when they let their discipline slip during the holidays.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-do-not-allow-active-deals-stall-and-die&#34;&gt;&lt;strong&gt;Do Not Allow Active Deals Stall and Die&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The deals currently in your pipeline are more vulnerable right now than at any other time of year. Your prospects have the perfect excuse to push decisions.&amp;#160;&lt;/p&gt;
&lt;p&gt;When deals sit idle for a month, bad things happen. Stakeholders change. Budgets get reallocated. Priorities shift. Your champion gets distracted by seventeen other initiatives. Your competitors slip in while you&amp;#8217;re eating fruitcake and drinking eggnog.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ve watched salespeople lose six-figure deals that they thought were &amp;#8220;locked up&amp;#8221; in November, simply because they took their foot off the gas during the holidays.&amp;#160;&lt;/p&gt;
&lt;p&gt;I’ve said this before and I’ll say it again. Pipeline opportunities that push into the new year are not coming back. Do not count on them. Do not allow yourself to be delusional about them. If you don’t get forecasted opportunities closed by the end of the year, consider them dead!&lt;/p&gt;
&lt;p&gt;For this reason, you must be vigilant with follow up, assertive with your communication and do whatever it takes to get those deals closed.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-holiday-discipline-advantage&#34;&gt;&lt;strong&gt;The Holiday Discipline Advantage&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When it comes to prospecting, the activity that keeps your pipeline healthy, the real reason you struggle during the holidays is because you give yourself permission to slack off. You tell yourself little lies to justify taking it easy. &amp;#8220;Nobody&amp;#8217;s making decisions right now anyway.&amp;#8221; &amp;#8220;Everyone&amp;#8217;s on vacation.&amp;#8221; &amp;#8220;I&amp;#8217;ll ramp back up in January.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Yes, some prospects are on vacation. But not all of them. Yes, some decisions get pushed. But not all of them. Yes, it&amp;#8217;s harder to get people on the phone. But not impossible.&lt;/p&gt;
&lt;p&gt;The salespeople who crush it during the holidays understand something that everyone else forgets: Outselling the holidays is all about disciplined. It is discipline that transforms holiday impulsiveness into intention and a higher income.&amp;#160;&lt;/p&gt;
&lt;p&gt;This is where mental toughness pays off and shows up in your bank account.During the holidays, more than ever, you need a concrete plan and the discipline to execute it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-5-keys-to-outselling-the-holidays&#34;&gt;&lt;strong&gt;5 Keys to Outselling the Holidays&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what you need to do right now, and I mean this week:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-one-conduct-a-pipeline-audit&#34;&gt;&lt;strong&gt;Step One: Conduct a Pipeline Audit&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Go through every deal in your pipeline. Assess the risk of each one stalling during the holidays. Then decide what needs to be done before year end to get them closed.&amp;#160;&lt;/p&gt;
&lt;p&gt;For your most important opportunities, create a specific action plan. Don&amp;#8217;t assume anything will &amp;#8220;just keep moving forward&amp;#8221; on its own. These deals will not close themselves. Nothing moves forward without your effort.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-two-block-your-calendar&#34;&gt;&lt;strong&gt;Step Two: Block Your Calendar&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Pull up your calendar for the rest of this year. Block time for daily prospecting, deal advancement and follow-ups.&lt;/p&gt;
&lt;p&gt;Yes, I know you have holiday parties and family obligations. Put those in too. The key is planning everything in advance so you don&amp;#8217;t drop the ball.&lt;/p&gt;
&lt;p&gt;You may have to get creative. Maybe you prospect for an hour before the rest of your family wakes up or make follow-up calls during your lunch break. Maybe you work a few hours on the weekend.&lt;/p&gt;
&lt;p&gt;The point is, if it&amp;#8217;s not on your calendar, it won&amp;#8217;t happen. And if your calendar is blank for the next month, your pipeline will be blank in January.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-three-set-non-negotiable-activity-targets&#34;&gt;&lt;strong&gt;Step Three: Set Non-Negotiable Activity Targets&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This is critical. Decide right now what your daily minimums are going to be during the holiday season. Set the targets. Write them down. Commit to them. Then—and this is the important part—review your progress against these targets every single morning and every single afternoon to hold yourself accountable. Nobody else is going to do this for you. You have to be your own accountability partner.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-four-front-load-december&#34;&gt;&lt;strong&gt;Step Four: Front-Load December&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;We know that the last two weeks of the year are going to be a circus so double down and bank as much activity as possible at the end of November and into the early part of December. That way, by the time Santa comes down the chimney, you&amp;#8217;ve already done the work to keep your pipeline healthy.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-five-plan-your-january&#34;&gt;&lt;strong&gt;Step Five: Plan Your January&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Don&amp;#8217;t wait until January 2nd to start thinking about your first quarter. Plan it now. What&amp;#8217;s your goal for Q1 revenue? How much pipeline do you need to hit that goal? What actions do you need to take now to start strong in January? Top performers don&amp;#8217;t &amp;#8220;get back into it&amp;#8221; in January. They hit January running because they planned for it in November.&lt;/p&gt;
&lt;p&gt;This isn&amp;#8217;t about working 80-hour weeks. It&amp;#8217;s about being strategic with your time so you can be productive AND enjoy time with your family. By maintaining discipline during the holidays, you actually feel less stressed and enjoy them more.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-take-action-now&#34;&gt;&lt;strong&gt;Take Action Now&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Now here’s your assignment: Block two hours on your calendar this week. Use that time to conduct your pipeline audit, build your holiday schedule, and set your activity targets.&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t wait. Don&amp;#8217;t tell yourself you&amp;#8217;ll get to it next week. Do it now.&lt;/p&gt;
&lt;p&gt;The salespeople who take this seriously will end the year strong and start off next year even stronger. The salespeople who ignore this advice will spend the first quarter digging themselves out of a hole.&lt;/p&gt;
&lt;p&gt;The only question that remains is which one of these salespeople are you going to be?&lt;/p&gt;
&lt;p&gt;And remember, when it&amp;#8217;s time to go home, especially during the holidays when you&amp;#8217;re tempted to call it early, always stop and make one more call. That discipline is often the difference that will help you outsell the holidays.&amp;#160;&lt;/p&gt;

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Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<h2><strong>We are moving into the most dangerous time of year for sales professionals . . . the holidays. </strong></h2><p>From now until the first week of January, you’re going to face a perfect storm of distractions, excuses, and temptations that can absolutely destroy your year end number and your first quarter production next year. Sadly, most salespeople don’t even see it coming. It’s not until the end of December that they realize they’re in trouble, but by then, it’s too late. </p><h2><strong>The Trouble With the Holidays</strong></h2><p>The trouble typically starts Thanksgiving week in the United States and continues as we move into the first week of December. That’s when distractions start flooding in. You’ve got company parties, family obligations, shopping to do. All of which knock you off of your routine causing your daily prospecting and follow up activities to drop.</p><p>And let’s be honest, you’ve been grinding hard for the entire year and you’re ready to let your guard down and coast a bit before the end of the year. </p><p>By the second and third week of December many of the opportunities in your pipeline that you were counting on closing start to ghost you or tell you that their pushing decisions off to next year. And by now you’re so mentally checked out that you’re barely doing any prospecting at all. </p><p>Once we move into the Christmas and New Years weeks your office is a ghost town, the phones are silent, your pipeline is stalled, you’ve missed your forecast and you convince yourself there’s no point in even trying. </p><p>And just like that, you’ve lost an entire month of selling.</p><p><img src="https://salesgravy.com/wp-content/uploads/2025/10/Resized-LinkedIn-Edge-3D-1-251x300.png"></p><p>My book <a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712" rel="nofollow"><strong><em>The LinkedIn Edge</em></strong></a> gives you the master blueprint for turning LinkedIn into an optimized, revenue-generating sales engine—whether you’re deploying Sales Navigator or not.</p><p>Learn to work LinkedIn like a professional with step-by-step, immediately actionable tactics that supercharge your presence on the world’s largest networking platform. <a href="https://www.barnesandnoble.com/w/the-linkedin-edge-jeb-blount/1146896395?ean=9781394316717" rel="nofollow"><strong>Get it today</strong></a><strong> </strong>wherever books are sold.</p><h2><strong>Holiday Sales Math</strong></h2><p>But here’s the brutal truth: You didn’t just lose a month. You lost three months. Because all of those prospects that pushed off decisions until the new year are not coming back; and that empty pipeline you’re staring at, as you move into January, is going to haunt you through March and potentially, through the entire year. </p><p>Your average sales cycle is probably 60-90 days. That means deals you put into the pipeline over the next two to three weeks are crucial for a good January. Likewise, the ones you add in December are the key to delivering a solid February and March. </p><p>But if you allow the Holidays to take you off of your game, you might not recover until April or May. Your entire first quarter is shot. </p><p>This is the killer and how so many promising sales careers end prematurely. I’ve witnessed far too many salespeople get fired in March for pipeline problems that started in November when they let their discipline slip during the holidays.</p><h2><strong>Do Not Allow Active Deals Stall and Die</strong></h2><p>The deals currently in your pipeline are more vulnerable right now than at any other time of year. Your prospects have the perfect excuse to push decisions. </p><p>When deals sit idle for a month, bad things happen. Stakeholders change. Budgets get reallocated. Priorities shift. Your champion gets distracted by seventeen other initiatives. Your competitors slip in while you’re eating fruitcake and drinking eggnog.</p><p>I’ve watched salespeople lose six-figure deals that they thought were “locked up” in November, simply because they took their foot off the gas during the holidays. </p><p>I’ve said this before and I’ll say it again. Pipeline opportunities that push into the new year are not coming back. Do not count on them. Do not allow yourself to be delusional about them. If you don’t get forecasted opportunities closed by the end of the year, consider them dead!</p><p>For this reason, you must be vigilant with follow up, assertive with your communication and do whatever it takes to get those deals closed. </p><h2><strong>The Holiday Discipline Advantage</strong></h2><p>When it comes to prospecting, the activity that keeps your pipeline healthy, the real reason you struggle during the holidays is because you give yourself permission to slack off. You tell yourself little lies to justify taking it easy. “Nobody’s making decisions right now anyway.” “Everyone’s on vacation.” “I’ll ramp back up in January.”</p><p>Yes, some prospects are on vacation. But not all of them. Yes, some decisions get pushed. But not all of them. Yes, it’s harder to get people on the phone. But not impossible.</p><p>The salespeople who crush it during the holidays understand something that everyone else forgets: Outselling the holidays is all about disciplined. It is discipline that transforms holiday impulsiveness into intention and a higher income. </p><p>This is where mental toughness pays off and shows up in your bank account.During the holidays, more than ever, you need a concrete plan and the discipline to execute it.</p><h2><strong>5 Keys to Outselling the Holidays</strong></h2><p>Here’s what you need to do right now, and I mean this week:</p><h3><strong>Step One: Conduct a Pipeline Audit</strong></h3><p>Go through every deal in your pipeline. Assess the risk of each one stalling during the holidays. Then decide what needs to be done before year end to get them closed. </p><p>For your most important opportunities, create a specific action plan. Don’t assume anything will “just keep moving forward” on its own. These deals will not close themselves. Nothing moves forward without your effort.</p><h3><strong>Step Two: Block Your Calendar</strong></h3><p>Pull up your calendar for the rest of this year. Block time for daily prospecting, deal advancement and follow-ups.</p><p>Yes, I know you have holiday parties and family obligations. Put those in too. The key is planning everything in advance so you don’t drop the ball.</p><p>You may have to get creative. Maybe you prospect for an hour before the rest of your family wakes up or make follow-up calls during your lunch break. Maybe you work a few hours on the weekend.</p><p>The point is, if it’s not on your calendar, it won’t happen. And if your calendar is blank for the next month, your pipeline will be blank in January.</p><h3><strong>Step Three: Set Non-Negotiable Activity Targets</strong></h3><p>This is critical. Decide right now what your daily minimums are going to be during the holiday season. Set the targets. Write them down. Commit to them. Then—and this is the important part—review your progress against these targets every single morning and every single afternoon to hold yourself accountable. Nobody else is going to do this for you. You have to be your own accountability partner.</p><h3><strong>Step Four: Front-Load December</strong></h3><p>We know that the last two weeks of the year are going to be a circus so double down and bank as much activity as possible at the end of November and into the early part of December. That way, by the time Santa comes down the chimney, you’ve already done the work to keep your pipeline healthy.</p><h3><strong>Step Five: Plan Your January</strong></h3><p>Don’t wait until January 2nd to start thinking about your first quarter. Plan it now. What’s your goal for Q1 revenue? How much pipeline do you need to hit that goal? What actions do you need to take now to start strong in January? Top performers don’t “get back into it” in January. They hit January running because they planned for it in November.</p><p>This isn’t about working 80-hour weeks. It’s about being strategic with your time so you can be productive AND enjoy time with your family. By maintaining discipline during the holidays, you actually feel less stressed and enjoy them more. </p><h2><strong>Take Action Now</strong></h2><p>Now here’s your assignment: Block two hours on your calendar this week. Use that time to conduct your pipeline audit, build your holiday schedule, and set your activity targets.</p><p>Don’t wait. Don’t tell yourself you’ll get to it next week. Do it now.</p><p>The salespeople who take this seriously will end the year strong and start off next year even stronger. The salespeople who ignore this advice will spend the first quarter digging themselves out of a hole.</p><p>The only question that remains is which one of these salespeople are you going to be?</p><p>And remember, when it’s time to go home, especially during the holidays when you’re tempted to call it early, always stop and make one more call. That discipline is often the difference that will help you outsell the holidays. </p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;h2&gt;&lt;strong&gt;We are moving into the most dangerous time of year for sales professionals . . . the holidays. &lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;From now until the first week of January, you’re going to face a perfect storm of distractions, excuses, and temptations that can absolutely destroy your year end number and your first quarter production next year. Sadly, most salespeople don’t even see it coming. It’s not until the end of December that they realize they’re in trouble, but by then, it’s too late. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Trouble With the Holidays&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The trouble typically starts Thanksgiving week in the United States and continues as we move into the first week of December. That’s when distractions start flooding in. You’ve got company parties, family obligations, shopping to do. All of which knock you off of your routine causing your daily prospecting and follow up activities to drop.&lt;/p&gt;&lt;p&gt;And let’s be honest, you’ve been grinding hard for the entire year and you’re ready to let your guard down and coast a bit before the end of the year. &lt;/p&gt;&lt;p&gt;By the second and third week of December many of the opportunities in your pipeline that you were counting on closing start to ghost you or tell you that their pushing decisions off to next year. And by now you’re so mentally checked out that you’re barely doing any prospecting at all. &lt;/p&gt;&lt;p&gt;Once we move into the Christmas and New Years weeks your office is a ghost town, the phones are silent, your pipeline is stalled, you’ve missed your forecast and you convince yourself there’s no point in even trying. &lt;/p&gt;&lt;p&gt;And just like that, you’ve lost an entire month of selling.&lt;/p&gt;&lt;p&gt;&lt;img src=&#34;https://salesgravy.com/wp-content/uploads/2025/10/Resized-LinkedIn-Edge-3D-1-251x300.png&#34;&gt;&lt;/p&gt;&lt;p&gt;My book &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;&lt;em&gt;The LinkedIn Edge&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt; gives you the master blueprint for turning LinkedIn into an optimized, revenue-generating sales engine—whether you’re deploying Sales Navigator or not.&lt;/p&gt;&lt;p&gt;Learn to work LinkedIn like a professional with step-by-step, immediately actionable tactics that supercharge your presence on the world’s largest networking platform. &lt;a href=&#34;https://www.barnesandnoble.com/w/the-linkedin-edge-jeb-blount/1146896395?ean=9781394316717&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Get it today&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; &lt;/strong&gt;wherever books are sold.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Holiday Sales Math&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;But here’s the brutal truth: You didn’t just lose a month. You lost three months. Because all of those prospects that pushed off decisions until the new year are not coming back; and that empty pipeline you’re staring at, as you move into January, is going to haunt you through March and potentially, through the entire year. &lt;/p&gt;&lt;p&gt;Your average sales cycle is probably 60-90 days. That means deals you put into the pipeline over the next two to three weeks are crucial for a good January. Likewise, the ones you add in December are the key to delivering a solid February and March. &lt;/p&gt;&lt;p&gt;But if you allow the Holidays to take you off of your game, you might not recover until April or May. Your entire first quarter is shot. &lt;/p&gt;&lt;p&gt;This is the killer and how so many promising sales careers end prematurely. I’ve witnessed far too many salespeople get fired in March for pipeline problems that started in November when they let their discipline slip during the holidays.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Do Not Allow Active Deals Stall and Die&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The deals currently in your pipeline are more vulnerable right now than at any other time of year. Your prospects have the perfect excuse to push decisions. &lt;/p&gt;&lt;p&gt;When deals sit idle for a month, bad things happen. Stakeholders change. Budgets get reallocated. Priorities shift. Your champion gets distracted by seventeen other initiatives. Your competitors slip in while you’re eating fruitcake and drinking eggnog.&lt;/p&gt;&lt;p&gt;I’ve watched salespeople lose six-figure deals that they thought were “locked up” in November, simply because they took their foot off the gas during the holidays. &lt;/p&gt;&lt;p&gt;I’ve said this before and I’ll say it again. Pipeline opportunities that push into the new year are not coming back. Do not count on them. Do not allow yourself to be delusional about them. If you don’t get forecasted opportunities closed by the end of the year, consider them dead!&lt;/p&gt;&lt;p&gt;For this reason, you must be vigilant with follow up, assertive with your communication and do whatever it takes to get those deals closed. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Holiday Discipline Advantage&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;When it comes to prospecting, the activity that keeps your pipeline healthy, the real reason you struggle during the holidays is because you give yourself permission to slack off. You tell yourself little lies to justify taking it easy. “Nobody’s making decisions right now anyway.” “Everyone’s on vacation.” “I’ll ramp back up in January.”&lt;/p&gt;&lt;p&gt;Yes, some prospects are on vacation. But not all of them. Yes, some decisions get pushed. But not all of them. Yes, it’s harder to get people on the phone. But not impossible.&lt;/p&gt;&lt;p&gt;The salespeople who crush it during the holidays understand something that everyone else forgets: Outselling the holidays is all about disciplined. It is discipline that transforms holiday impulsiveness into intention and a higher income. &lt;/p&gt;&lt;p&gt;This is where mental toughness pays off and shows up in your bank account.During the holidays, more than ever, you need a concrete plan and the discipline to execute it.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;5 Keys to Outselling the Holidays&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Here’s what you need to do right now, and I mean this week:&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Step One: Conduct a Pipeline Audit&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Go through every deal in your pipeline. Assess the risk of each one stalling during the holidays. Then decide what needs to be done before year end to get them closed. &lt;/p&gt;&lt;p&gt;For your most important opportunities, create a specific action plan. Don’t assume anything will “just keep moving forward” on its own. These deals will not close themselves. Nothing moves forward without your effort.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Step Two: Block Your Calendar&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Pull up your calendar for the rest of this year. Block time for daily prospecting, deal advancement and follow-ups.&lt;/p&gt;&lt;p&gt;Yes, I know you have holiday parties and family obligations. Put those in too. The key is planning everything in advance so you don’t drop the ball.&lt;/p&gt;&lt;p&gt;You may have to get creative. Maybe you prospect for an hour before the rest of your family wakes up or make follow-up calls during your lunch break. Maybe you work a few hours on the weekend.&lt;/p&gt;&lt;p&gt;The point is, if it’s not on your calendar, it won’t happen. And if your calendar is blank for the next month, your pipeline will be blank in January.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Step Three: Set Non-Negotiable Activity Targets&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;This is critical. Decide right now what your daily minimums are going to be during the holiday season. Set the targets. Write them down. Commit to them. Then—and this is the important part—review your progress against these targets every single morning and every single afternoon to hold yourself accountable. Nobody else is going to do this for you. You have to be your own accountability partner.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Step Four: Front-Load December&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;We know that the last two weeks of the year are going to be a circus so double down and bank as much activity as possible at the end of November and into the early part of December. That way, by the time Santa comes down the chimney, you’ve already done the work to keep your pipeline healthy.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Step Five: Plan Your January&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Don’t wait until January 2nd to start thinking about your first quarter. Plan it now. What’s your goal for Q1 revenue? How much pipeline do you need to hit that goal? What actions do you need to take now to start strong in January? Top performers don’t “get back into it” in January. They hit January running because they planned for it in November.&lt;/p&gt;&lt;p&gt;This isn’t about working 80-hour weeks. It’s about being strategic with your time so you can be productive AND enjoy time with your family. By maintaining discipline during the holidays, you actually feel less stressed and enjoy them more. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Take Action Now&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Now here’s your assignment: Block two hours on your calendar this week. Use that time to conduct your pipeline audit, build your holiday schedule, and set your activity targets.&lt;/p&gt;&lt;p&gt;Don’t wait. Don’t tell yourself you’ll get to it next week. Do it now.&lt;/p&gt;&lt;p&gt;The salespeople who take this seriously will end the year strong and start off next year even stronger. The salespeople who ignore this advice will spend the first quarter digging themselves out of a hole.&lt;/p&gt;&lt;p&gt;The only question that remains is which one of these salespeople are you going to be?&lt;/p&gt;&lt;p&gt;And remember, when it’s time to go home, especially during the holidays when you’re tempted to call it early, always stop and make one more call. That discipline is often the difference that will help you outsell the holidays. &lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Sun, 09 Nov 2025 16:30:00 &#43;0000</pubDate>
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                <itunes:title>The Sales Mindset Lessons from an American Ninja Warrior</itunes:title>
                <title>The Sales Mindset Lessons from an American Ninja Warrior</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Every salesperson knows that feeling, the one right before the big meeting when confidence wavers and doubt creeps in.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Alex Weber&lt;/strong&gt; knows it, too. He’s one of the few people to go from hosting &lt;em&gt;American Ninja Warrior&lt;/em&gt; to competing on the show. When I asked him what separates winners from everyone else on an episode of &lt;em&gt;The Sales Gravy Podcast&lt;/em&gt;, he said:&lt;/p&gt;
&lt;p&gt;“Winners believe they&amp;#8217;re going to win. You’re not going to win every deal. But even as I say that, I’m never going to let myself actually believe that.”&lt;/p&gt;
&lt;p&gt;This is a masterclass in sales mindset—the mental toughness every top salesperson needs. The difference between a competitor who freezes and one who performs is simple: The winner chooses belief over hesitation, every single time.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-managing-doubt-start-dictating-belief&#34;&gt;&lt;strong&gt;Stop Managing Doubt, Start Dictating Belief&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The average salesperson walks into a deal trying to &lt;em&gt;manage&lt;/em&gt; their doubt. They worry about the competition, they worry about the price, and they worry about rejection. That hesitation bleeds through every presentation, email, and follow-up.&lt;/p&gt;
&lt;p&gt;The average rep tells themselves, &amp;#8220;I hope I get this deal.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Winners decide before the phone rings that they are the best solution, they deserve the business, and they are going to win. That &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;mindset&lt;/a&gt;&lt;/strong&gt; is the foundation of high-performance selling.&lt;/p&gt;
&lt;p&gt;The moment you let the &amp;#8220;what if I lose?&amp;#8221; question become dominant, you pull back. You ask soft closing questions. You accept the first objection. Top salespeople know that a soft sales mindset guarantees a hard loss. You must carry the confidence of a winner, even when the odds are stacked against you.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-failure-is-feedback-burn-the-ship-and-move-on&#34;&gt;&lt;strong&gt;Failure is Feedback: Burn the Ship and Move On&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In high-stakes competitive environments, you can’t dwell on failure. If a Ninja Warrior misses a jump, they can&amp;#8217;t afford to spend five minutes replaying the error in their head; they are already in the water.&lt;/p&gt;
&lt;p&gt;In sales, the deep end is rejection. Too many salespeople treat a &amp;#8220;no&amp;#8221; like a personal failure instead of professional feedback. They let one bad call destroy their attitude for the entire week. This is why their sales mindset is fragile.&lt;/p&gt;
&lt;p&gt;Winners understand that every loss is simply data to be analyzed. What did the client object to? Where did you lose control? What did the competitor do better? Process it immediately, then move on.&lt;/p&gt;
&lt;p&gt;When you fail, you need to &amp;#8220;burn the ship.&amp;#8221; You acknowledge the loss, extract the lesson, and sever the emotional attachment. The inability to recover fast is the #1 killer of a sales mindset. You are guaranteeing an underperforming pipeline if you can&amp;#8217;t reset your mental state between calls. Commit to the next interaction, not the last one.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-build-your-muscle-memory-for-pressure&#34;&gt;&lt;strong&gt;Build Your Muscle Memory for Pressure&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You can&amp;#8217;t expect to be calm and collected during a high-pressure, high-dollar &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/8-keys-to-master-the-art-and-skill-of-sales-negotiation/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;negotiation&lt;/a&gt;&lt;/strong&gt; if you haven&amp;#8217;t trained for it. Elite competitors don&amp;#8217;t rely on game-day adrenaline. They rely on muscle memory built through intentional practice under pressure. Practice is how you develop the sales mindset that never wavers.&lt;/p&gt;
&lt;p&gt;Identify the parts of the sales cycle that make you uncomfortable. If handling tough objections is your weakness, practice them relentlessly until your response is automatic. If you freeze up when cold calling top-tier decision-makers, role-play the opening three minutes of that call until you can deliver it with confidence. Your pipeline grows on competence, not hope.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-waiting-for-motivation-execute-on-discipline&#34;&gt;&lt;strong&gt;Stop Waiting for Motivation: Execute on Discipline&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The worst lie in sales is the idea that you have to &lt;em&gt;feel&lt;/em&gt; motivated to prospect. Motivation is an emotion. It comes and goes. Discipline is a decision.&lt;/p&gt;
&lt;p&gt;The champion&amp;#8217;s sales mindset relies on routine and process. You don&amp;#8217;t need to feel excited to make that fifth cold call or send that critical follow-up. You just need to execute your process.&lt;/p&gt;
&lt;p&gt;If you let your feelings dictate your schedule, you will only prospect when the conditions are perfect. That is an amateur move.&lt;/p&gt;
&lt;p&gt;Winners know the work is non-negotiable. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-a-carrot-keeps-top-sellers-disciplined-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Discipline is showing up every day&lt;/a&gt;&lt;/strong&gt;, executing the critical, revenue-generating tasks, whether you feel like it or not. Action generates confidence, not the other way around.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-mindset-self-check&#34;&gt;&lt;strong&gt;Mindset Self-Check&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Before your next call, take a quick inventory. Are you waiting to feel motivated before you move? Trying to perfect your pitch before you prospect? Avoiding rejection instead of embracing feedback? Hoping your natural talent alone will carry you?&lt;/p&gt;
&lt;p&gt;These are the quiet traps that keep a sales rep average. Winners don’t eliminate fear or doubt—they acknowledge those feelings and act in spite of them. Awareness is the first step to changing your mindset.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-champion-s-blueprint-practical-sales-mindset-application&#34;&gt;&lt;strong&gt;The Champion&amp;#8217;s Blueprint: Practical Sales Mindset Application&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Belief is useless without action. Here is how you convert these principles into real-world results:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Sign the Pre-Game Contract:&lt;/strong&gt; Before every high-stakes call, mentally commit to executing your process perfectly. Measure success on execution, not outcome.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Implement the 10-Minute Failure Review:&lt;/strong&gt; Immediately after a significant loss, spend five minutes documenting the facts and five minutes identifying one tactical weakness. Then burn the ship and reset before the next call.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Drill the Difficult: &lt;/strong&gt;Identify your five hardest &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-handle-decision-deferment-objections&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;objections&lt;/strong&gt;&lt;/a&gt;. Role-play them ten times in a row until responses are instant and fluid. This builds pressure-proof sales muscle.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Anchor to Ownership:&lt;/strong&gt; Eliminate excuses. If you lose, it’s your responsibility to figure out why and fix it. Ownership anchors performance in proactive power.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;The 60-Second Reset:&lt;/strong&gt; Before each appointment, take a brief break. Stand up, walk away from your desk, and reset your mental state to give the next customer 100% focus.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line-dive-in&#34;&gt;&lt;strong&gt;The Bottom Line: Dive In&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The choice is clear. Fear can dictate your actions, or you can adopt the sales mindset of a champion.&lt;/p&gt;
&lt;p&gt;Show up tomorrow and do the work whether you feel like it or not. Make the calls that scare you. Go after the deals that feel out of reach. Stack evidence that you&amp;#8217;re getting better.&lt;/p&gt;
&lt;p&gt;It all comes back to belief. The winners who dive into the deep end don’t wait for confidence to appear—they tell themselves they’re going to win, then act like it until it’s true.&lt;/p&gt;
&lt;p&gt;The deep end isn’t where you sink. It’s where you prove you belong.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you’re ready to build the mindset, discipline, and belief that top performers rely on, we can help. Whether you’re a salesperson leveling up, a leader developing your team, or a business owner driving growth, we’ll build a coaching path around you. &lt;strong&gt;&lt;a href=&#34;http://www.salesgravy.com/coach&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Check out our coaching programs&lt;/a&gt;&lt;/strong&gt;!&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Every salesperson knows that feeling, the one right before the big meeting when confidence wavers and doubt creeps in.</p><p><strong>Alex Weber</strong> knows it, too. He’s one of the few people to go from hosting <em>American Ninja Warrior</em> to competing on the show. When I asked him what separates winners from everyone else on an episode of <em>The Sales Gravy Podcast</em>, he said:</p><p>“Winners believe they’re going to win. You’re not going to win every deal. But even as I say that, I’m never going to let myself actually believe that.”</p><p>This is a masterclass in sales mindset—the mental toughness every top salesperson needs. The difference between a competitor who freezes and one who performs is simple: The winner chooses belief over hesitation, every single time. </p><h2><strong>Stop Managing Doubt, Start Dictating Belief</strong></h2><p>The average salesperson walks into a deal trying to <em>manage</em> their doubt. They worry about the competition, they worry about the price, and they worry about rejection. That hesitation bleeds through every presentation, email, and follow-up.</p><p>The average rep tells themselves, “I hope I get this deal.”</p><p>Winners decide before the phone rings that they are the best solution, they deserve the business, and they are going to win. That <a href="https://salesgravy.com/the-right-mindset-seals-the-deal/" rel="nofollow"><strong>mindset</strong></a> is the foundation of high-performance selling.</p><p>The moment you let the “what if I lose?” question become dominant, you pull back. You ask soft closing questions. You accept the first objection. Top salespeople know that a soft sales mindset guarantees a hard loss. You must carry the confidence of a winner, even when the odds are stacked against you.</p><h2><strong>Failure is Feedback: Burn the Ship and Move On</strong></h2><p>In high-stakes competitive environments, you can’t dwell on failure. If a Ninja Warrior misses a jump, they can’t afford to spend five minutes replaying the error in their head; they are already in the water.</p><p>In sales, the deep end is rejection. Too many salespeople treat a “no” like a personal failure instead of professional feedback. They let one bad call destroy their attitude for the entire week. This is why their sales mindset is fragile.</p><p>Winners understand that every loss is simply data to be analyzed. What did the client object to? Where did you lose control? What did the competitor do better? Process it immediately, then move on.</p><p>When you fail, you need to “burn the ship.” You acknowledge the loss, extract the lesson, and sever the emotional attachment. The inability to recover fast is the #1 killer of a sales mindset. You are guaranteeing an underperforming pipeline if you can’t reset your mental state between calls. Commit to the next interaction, not the last one.</p><h2><strong>Build Your Muscle Memory for Pressure</strong></h2><p>You can’t expect to be calm and collected during a high-pressure, high-dollar <a href="https://salesgravy.com/8-keys-to-master-the-art-and-skill-of-sales-negotiation/" rel="nofollow"><strong>negotiation</strong></a> if you haven’t trained for it. Elite competitors don’t rely on game-day adrenaline. They rely on muscle memory built through intentional practice under pressure. Practice is how you develop the sales mindset that never wavers.</p><p>Identify the parts of the sales cycle that make you uncomfortable. If handling tough objections is your weakness, practice them relentlessly until your response is automatic. If you freeze up when cold calling top-tier decision-makers, role-play the opening three minutes of that call until you can deliver it with confidence. Your pipeline grows on competence, not hope. </p><h2><strong>Stop Waiting for Motivation: Execute on Discipline</strong></h2><p>The worst lie in sales is the idea that you have to <em>feel</em> motivated to prospect. Motivation is an emotion. It comes and goes. Discipline is a decision.</p><p>The champion’s sales mindset relies on routine and process. You don’t need to feel excited to make that fifth cold call or send that critical follow-up. You just need to execute your process.</p><p>If you let your feelings dictate your schedule, you will only prospect when the conditions are perfect. That is an amateur move.</p><p>Winners know the work is non-negotiable. <a href="https://salesgravy.com/how-a-carrot-keeps-top-sellers-disciplined-ask-jeb/" rel="nofollow"><strong>Discipline is showing up every day</strong></a>, executing the critical, revenue-generating tasks, whether you feel like it or not. Action generates confidence, not the other way around.</p><h2><strong>Mindset Self-Check</strong></h2><p>Before your next call, take a quick inventory. Are you waiting to feel motivated before you move? Trying to perfect your pitch before you prospect? Avoiding rejection instead of embracing feedback? Hoping your natural talent alone will carry you?</p><p>These are the quiet traps that keep a sales rep average. Winners don’t eliminate fear or doubt—they acknowledge those feelings and act in spite of them. Awareness is the first step to changing your mindset.</p><h2><strong>The Champion’s Blueprint: Practical Sales Mindset Application</strong></h2><p>Belief is useless without action. Here is how you convert these principles into real-world results:</p><ul><li><strong>Sign the Pre-Game Contract:</strong> Before every high-stakes call, mentally commit to executing your process perfectly. Measure success on execution, not outcome.</li><li><strong>Implement the 10-Minute Failure Review:</strong> Immediately after a significant loss, spend five minutes documenting the facts and five minutes identifying one tactical weakness. Then burn the ship and reset before the next call.</li><li><strong>Drill the Difficult: </strong>Identify your five hardest <a href="https://www.salesgravy.university/courses/how-to-handle-decision-deferment-objections" rel="nofollow"><strong>objections</strong></a>. Role-play them ten times in a row until responses are instant and fluid. This builds pressure-proof sales muscle.</li><li><strong>Anchor to Ownership:</strong> Eliminate excuses. If you lose, it’s your responsibility to figure out why and fix it. Ownership anchors performance in proactive power.</li><li><strong>The 60-Second Reset:</strong> Before each appointment, take a brief break. Stand up, walk away from your desk, and reset your mental state to give the next customer 100% focus.</li></ul><h2><strong>The Bottom Line: Dive In</strong></h2><p>The choice is clear. Fear can dictate your actions, or you can adopt the sales mindset of a champion.</p><p>Show up tomorrow and do the work whether you feel like it or not. Make the calls that scare you. Go after the deals that feel out of reach. Stack evidence that you’re getting better.</p><p>It all comes back to belief. The winners who dive into the deep end don’t wait for confidence to appear—they tell themselves they’re going to win, then act like it until it’s true.</p><p>The deep end isn’t where you sink. It’s where you prove you belong.</p><p>If you’re ready to build the mindset, discipline, and belief that top performers rely on, we can help. Whether you’re a salesperson leveling up, a leader developing your team, or a business owner driving growth, we’ll build a coaching path around you. <a href="http://www.salesgravy.com/coach" rel="nofollow"><strong>Check out our coaching programs</strong></a>!</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Every salesperson knows that feeling, the one right before the big meeting when confidence wavers and doubt creeps in.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Alex Weber&lt;/strong&gt; knows it, too. He’s one of the few people to go from hosting &lt;em&gt;American Ninja Warrior&lt;/em&gt; to competing on the show. When I asked him what separates winners from everyone else on an episode of &lt;em&gt;The Sales Gravy Podcast&lt;/em&gt;, he said:&lt;/p&gt;&lt;p&gt;“Winners believe they’re going to win. You’re not going to win every deal. But even as I say that, I’m never going to let myself actually believe that.”&lt;/p&gt;&lt;p&gt;This is a masterclass in sales mindset—the mental toughness every top salesperson needs. The difference between a competitor who freezes and one who performs is simple: The winner chooses belief over hesitation, every single time. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Stop Managing Doubt, Start Dictating Belief&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The average salesperson walks into a deal trying to &lt;em&gt;manage&lt;/em&gt; their doubt. They worry about the competition, they worry about the price, and they worry about rejection. That hesitation bleeds through every presentation, email, and follow-up.&lt;/p&gt;&lt;p&gt;The average rep tells themselves, “I hope I get this deal.”&lt;/p&gt;&lt;p&gt;Winners decide before the phone rings that they are the best solution, they deserve the business, and they are going to win. That &lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;mindset&lt;/strong&gt;&lt;/a&gt; is the foundation of high-performance selling.&lt;/p&gt;&lt;p&gt;The moment you let the “what if I lose?” question become dominant, you pull back. You ask soft closing questions. You accept the first objection. Top salespeople know that a soft sales mindset guarantees a hard loss. You must carry the confidence of a winner, even when the odds are stacked against you.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Failure is Feedback: Burn the Ship and Move On&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;In high-stakes competitive environments, you can’t dwell on failure. If a Ninja Warrior misses a jump, they can’t afford to spend five minutes replaying the error in their head; they are already in the water.&lt;/p&gt;&lt;p&gt;In sales, the deep end is rejection. Too many salespeople treat a “no” like a personal failure instead of professional feedback. They let one bad call destroy their attitude for the entire week. This is why their sales mindset is fragile.&lt;/p&gt;&lt;p&gt;Winners understand that every loss is simply data to be analyzed. What did the client object to? Where did you lose control? What did the competitor do better? Process it immediately, then move on.&lt;/p&gt;&lt;p&gt;When you fail, you need to “burn the ship.” You acknowledge the loss, extract the lesson, and sever the emotional attachment. The inability to recover fast is the #1 killer of a sales mindset. You are guaranteeing an underperforming pipeline if you can’t reset your mental state between calls. Commit to the next interaction, not the last one.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Build Your Muscle Memory for Pressure&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;You can’t expect to be calm and collected during a high-pressure, high-dollar &lt;a href=&#34;https://salesgravy.com/8-keys-to-master-the-art-and-skill-of-sales-negotiation/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;negotiation&lt;/strong&gt;&lt;/a&gt; if you haven’t trained for it. Elite competitors don’t rely on game-day adrenaline. They rely on muscle memory built through intentional practice under pressure. Practice is how you develop the sales mindset that never wavers.&lt;/p&gt;&lt;p&gt;Identify the parts of the sales cycle that make you uncomfortable. If handling tough objections is your weakness, practice them relentlessly until your response is automatic. If you freeze up when cold calling top-tier decision-makers, role-play the opening three minutes of that call until you can deliver it with confidence. Your pipeline grows on competence, not hope. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Stop Waiting for Motivation: Execute on Discipline&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The worst lie in sales is the idea that you have to &lt;em&gt;feel&lt;/em&gt; motivated to prospect. Motivation is an emotion. It comes and goes. Discipline is a decision.&lt;/p&gt;&lt;p&gt;The champion’s sales mindset relies on routine and process. You don’t need to feel excited to make that fifth cold call or send that critical follow-up. You just need to execute your process.&lt;/p&gt;&lt;p&gt;If you let your feelings dictate your schedule, you will only prospect when the conditions are perfect. That is an amateur move.&lt;/p&gt;&lt;p&gt;Winners know the work is non-negotiable. &lt;a href=&#34;https://salesgravy.com/how-a-carrot-keeps-top-sellers-disciplined-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Discipline is showing up every day&lt;/strong&gt;&lt;/a&gt;, executing the critical, revenue-generating tasks, whether you feel like it or not. Action generates confidence, not the other way around.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Mindset Self-Check&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Before your next call, take a quick inventory. Are you waiting to feel motivated before you move? Trying to perfect your pitch before you prospect? Avoiding rejection instead of embracing feedback? Hoping your natural talent alone will carry you?&lt;/p&gt;&lt;p&gt;These are the quiet traps that keep a sales rep average. Winners don’t eliminate fear or doubt—they acknowledge those feelings and act in spite of them. Awareness is the first step to changing your mindset.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Champion’s Blueprint: Practical Sales Mindset Application&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Belief is useless without action. Here is how you convert these principles into real-world results:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Sign the Pre-Game Contract:&lt;/strong&gt; Before every high-stakes call, mentally commit to executing your process perfectly. Measure success on execution, not outcome.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Implement the 10-Minute Failure Review:&lt;/strong&gt; Immediately after a significant loss, spend five minutes documenting the facts and five minutes identifying one tactical weakness. Then burn the ship and reset before the next call.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Drill the Difficult: &lt;/strong&gt;Identify your five hardest &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-handle-decision-deferment-objections&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;objections&lt;/strong&gt;&lt;/a&gt;. Role-play them ten times in a row until responses are instant and fluid. This builds pressure-proof sales muscle.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Anchor to Ownership:&lt;/strong&gt; Eliminate excuses. If you lose, it’s your responsibility to figure out why and fix it. Ownership anchors performance in proactive power.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;The 60-Second Reset:&lt;/strong&gt; Before each appointment, take a brief break. Stand up, walk away from your desk, and reset your mental state to give the next customer 100% focus.&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;&lt;strong&gt;The Bottom Line: Dive In&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The choice is clear. Fear can dictate your actions, or you can adopt the sales mindset of a champion.&lt;/p&gt;&lt;p&gt;Show up tomorrow and do the work whether you feel like it or not. Make the calls that scare you. Go after the deals that feel out of reach. Stack evidence that you’re getting better.&lt;/p&gt;&lt;p&gt;It all comes back to belief. The winners who dive into the deep end don’t wait for confidence to appear—they tell themselves they’re going to win, then act like it until it’s true.&lt;/p&gt;&lt;p&gt;The deep end isn’t where you sink. It’s where you prove you belong.&lt;/p&gt;&lt;p&gt;If you’re ready to build the mindset, discipline, and belief that top performers rely on, we can help. Whether you’re a salesperson leveling up, a leader developing your team, or a business owner driving growth, we’ll build a coaching path around you. &lt;a href=&#34;http://www.salesgravy.com/coach&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Check out our coaching programs&lt;/strong&gt;&lt;/a&gt;!&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-sales-mindset-that-beats-doubt/</link>
                <pubDate>Thu, 06 Nov 2025 18:36:00 &#43;0000</pubDate>
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                <itunes:duration>1689</itunes:duration>
                
                
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                <itunes:title>What to Do When You Lose Your Sales Motivation After Success (Ask Jeb)</itunes:title>
                <title>What to Do When You Lose Your Sales Motivation After Success (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll mess with your head: What do you do when you&amp;#8217;re making seven figures in sales, crushing every goal, and suddenly … you just don&amp;#8217;t feel the same motivation anymore?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the question Matthew Feit from Toms River, New Jersey, posed on an Ask Jeb episode. Matthew&amp;#8217;s living the dream that most salespeople chase their entire careers. He&amp;#8217;s at the top of his game financially. He&amp;#8217;s proven everything he set out to prove. And now he&amp;#8217;s stuck in this weird limbo where the fire that got him there has gone cold.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re shaking your head right now, thinking this is a champagne problem, you&amp;#8217;re missing the point. This is one of the most dangerous positions a high achiever can find themselves in, and it&amp;#8217;s costing top performers their edge every single day.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-jim-story-when-achievement-becomes-your-enemy&#34;&gt;The Jim Story: When Achievement Becomes Your Enemy&lt;/h2&gt;
&lt;p&gt;Let me tell you about Jim. Years ago, when I was living in Florida, I had this sales rep who was an absolute monster. Top of the ranking report. Presidents Club. Rolex on his wrist for winning. Then one day, his director of sales wanted to put him on a performance improvement plan. In sales, a PIP means you are a dead man walking.&lt;/p&gt;
&lt;p&gt;I drove up to Jacksonville thinking there had to be some mistake. When I sat down with Jim, I realized the problem wasn&amp;#8217;t his ability. The guy was still incredibly talented. The problem was he&amp;#8217;d won everything there was to win, and he just didn&amp;#8217;t have the next goal driving him anymore.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what I learned: The things we do in sales are hard. They&amp;#8217;re repetitive. We deal with difficult people. It takes massive &lt;a href=&#34;https://www.salesgravy.university/courses/30-days-to-discipline&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;discipline&lt;/a&gt;, which is simply sacrificing what you want now for what you want most. But when you don&amp;#8217;t know what you want most anymore, that discipline evaporates.&lt;/p&gt;
&lt;p&gt;Jim&amp;#8217;s answer surprised me. He wanted a Harley-Davidson, but his wife wouldn&amp;#8217;t let him buy it. So I worked out a way to structure his commissions so he could get his Harley while still bringing home the money his wife expected. Suddenly, his sales went through the roof again. He had something driving him.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-cognitive-dissonance-of-high-achievement&#34;&gt;The Cognitive Dissonance of High Achievement&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what&amp;#8217;s happening with guys like Matthew and what happened with Jim: They&amp;#8217;ve got this level of cognitive dissonance. Part of them is a stone-cold high achiever who &lt;em&gt;needs&lt;/em&gt; to be achieving. The other part is saying, &amp;#8220;I don&amp;#8217;t feel it anymore. I don&amp;#8217;t have that juice.&amp;#8221;&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re younger or earlier in your career, you&amp;#8217;re sketching out goals constantly. I remember having a goal book where I wrote down everything I wanted. One of my goals was a house on the inter-coastal waterway in South Florida. I achieved that goal. Then one day I&amp;#8217;m sitting there going, &amp;#8220;Well, what do I do now?&amp;#8221;&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s easy to get comfortable when you don&amp;#8217;t know where to go next. But comfortable is the enemy of excellence in &lt;a href=&#34;https://salesgravy.com/courses/situational-sales-coaching/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;high-performance sales cultures&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-do-you-really-want&#34;&gt;What Do You Really Want?&lt;/h2&gt;
&lt;p&gt;I hit the same wall this year. Twenty years building this business, book number 17 coming out, and I&amp;#8217;m asking myself the same question Matthew asked: &amp;#8220;What now?&amp;#8221;&lt;/p&gt;
&lt;p&gt;I finally figured it out. My wants aren&amp;#8217;t things anymore. Maybe in my 20s and 30s it was about what I was going to own, but today it&amp;#8217;s different. It&amp;#8217;s about what I want to accomplish and who I want to work with.&lt;/p&gt;
&lt;p&gt;I realized I want to work with people and companies I know I can help. That are a challenge for me. Where I can watch them grow and enjoy seeing them succeed. Who really want to work with me and see me as part of their organization, not as a vendor.&lt;/p&gt;
&lt;p&gt;As a result, I&amp;#8217;ve been rearranging my world so I can be very picky about what I&amp;#8217;m going to do, who I&amp;#8217;m going to work with, and who I&amp;#8217;m going to speak to. I want to do things that give me joy and fulfill my purpose, which is to help people sell more. That&amp;#8217;s why I believe God put me here.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-twenty-year-vision&#34;&gt;The Twenty Year Vision&lt;/h2&gt;
&lt;p&gt;When I was a little older than Matthew, I looked at my life and asked: &amp;#8220;What are the next 20 years going to be like?&amp;#8221;&lt;/p&gt;
&lt;p&gt;I had won every award you could win in sales. I was operating at the top level of a Fortune 200 company. I had the accolades, the money, all of it. So I asked myself that simple question.&lt;/p&gt;
&lt;p&gt;What happened over those 20 years completely changed my life. Everything shifted. I wrote my first book when I was 38. It wasn&amp;#8217;t great. But it was my story, and it was the beginning. I made a goal to write five books in five years. Twenty years later, &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt; is book is number 17.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the thing: When I was 38, I didn&amp;#8217;t know exactly where I&amp;#8217;d be at 58. I just knew I was going to make a massive impact over the next 20 years as I pursued my purpose. It was simply about helping people.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-thinking-start-doing&#34;&gt;Stop Thinking, Start Doing&lt;/h2&gt;
&lt;p&gt;Matthew mentioned wanting to write a book about his journey and helping other people. That&amp;#8217;s a perfect path for someone at his level.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s my advice: Sit down and look ahead. If you were looking at yourself 20 years from now, what would you want that person to look like? It&amp;#8217;s not so much about what you want to achieve. It&amp;#8217;s about who you want to &lt;em&gt;be&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t wait for the perfect vision. I didn&amp;#8217;t have some crystal clear picture of where I&amp;#8217;d be today. I just knew I needed to change and make an impact. The journey gets you there, but you have to start moving.&lt;/p&gt;
&lt;p&gt;For Matthew and for anyone else who&amp;#8217;s climbed every mountain in their current world: You have everything it takes to do whatever you want. You know that already. But if you get more time to just sit in your vacation home, you&amp;#8217;re going to go out of your mind in no time because you&amp;#8217;ll know you&amp;#8217;re not living up to your potential.&lt;/p&gt;
&lt;p&gt;The question isn&amp;#8217;t whether you should keep pushing. The question is: What are you pushing toward? Answer that, and the fire comes back. Ignore it, and you&amp;#8217;ll keep wondering why success doesn&amp;#8217;t feel like it used to.&lt;/p&gt;
&lt;p&gt;The best part? Once you reconnect with your purpose and &lt;a href=&#34;https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;set new goals that actually matter&lt;/a&gt;, you&amp;#8217;ll discover that all those skills that got you to seven figures become even sharper. You&amp;#8217;re not starting over. You&amp;#8217;re leveling up.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Jeb Blount is the author of 17 books, including the groundbreaking classics &lt;em&gt;Fanatical Prospecting&lt;/em&gt;, &lt;em&gt;Sales EQ&lt;/em&gt;, &lt;em&gt;Objections&lt;/em&gt;, and &lt;em&gt;Inked.&lt;/em&gt; In &lt;em&gt;&lt;a href=&#34;https://salesgravy.com/edge/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt;, &lt;/em&gt;co-authored with Brynne Tillman&lt;em&gt;, &lt;/em&gt;Jeb teaches sales professionals how to leverage LinkedIn to build their personal brand and fill their pipeline with qualified prospects.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll mess with your head: What do you do when you’re making seven figures in sales, crushing every goal, and suddenly … you just don’t feel the same motivation anymore?</p>
<p>That’s the question Matthew Feit from Toms River, New Jersey, posed on an Ask Jeb episode. Matthew’s living the dream that most salespeople chase their entire careers. He’s at the top of his game financially. He’s proven everything he set out to prove. And now he’s stuck in this weird limbo where the fire that got him there has gone cold.</p>
<p>If you’re shaking your head right now, thinking this is a champagne problem, you’re missing the point. This is one of the most dangerous positions a high achiever can find themselves in, and it’s costing top performers their edge every single day.</p>
<h2 id="h-the-jim-story-when-achievement-becomes-your-enemy">The Jim Story: When Achievement Becomes Your Enemy</h2>
<p>Let me tell you about Jim. Years ago, when I was living in Florida, I had this sales rep who was an absolute monster. Top of the ranking report. Presidents Club. Rolex on his wrist for winning. Then one day, his director of sales wanted to put him on a performance improvement plan. In sales, a PIP means you are a dead man walking.</p>
<p>I drove up to Jacksonville thinking there had to be some mistake. When I sat down with Jim, I realized the problem wasn’t his ability. The guy was still incredibly talented. The problem was he’d won everything there was to win, and he just didn’t have the next goal driving him anymore.</p>
<p>Here’s what I learned: The things we do in sales are hard. They’re repetitive. We deal with difficult people. It takes massive <a href="https://www.salesgravy.university/courses/30-days-to-discipline" rel="nofollow">discipline</a>, which is simply sacrificing what you want now for what you want most. But when you don’t know what you want most anymore, that discipline evaporates.</p>
<p>Jim’s answer surprised me. He wanted a Harley-Davidson, but his wife wouldn’t let him buy it. So I worked out a way to structure his commissions so he could get his Harley while still bringing home the money his wife expected. Suddenly, his sales went through the roof again. He had something driving him.</p>
<h2 id="h-the-cognitive-dissonance-of-high-achievement">The Cognitive Dissonance of High Achievement</h2>
<p>Here’s what’s happening with guys like Matthew and what happened with Jim: They’ve got this level of cognitive dissonance. Part of them is a stone-cold high achiever who <em>needs</em> to be achieving. The other part is saying, “I don’t feel it anymore. I don’t have that juice.”</p>
<p>When you’re younger or earlier in your career, you’re sketching out goals constantly. I remember having a goal book where I wrote down everything I wanted. One of my goals was a house on the inter-coastal waterway in South Florida. I achieved that goal. Then one day I’m sitting there going, “Well, what do I do now?”</p>
<p>It’s easy to get comfortable when you don’t know where to go next. But comfortable is the enemy of excellence in <a href="https://salesgravy.com/courses/situational-sales-coaching/" rel="nofollow">high-performance sales cultures</a>.</p>
<h2 id="h-what-do-you-really-want">What Do You Really Want?</h2>
<p>I hit the same wall this year. Twenty years building this business, book number 17 coming out, and I’m asking myself the same question Matthew asked: “What now?”</p>
<p>I finally figured it out. My wants aren’t things anymore. Maybe in my 20s and 30s it was about what I was going to own, but today it’s different. It’s about what I want to accomplish and who I want to work with.</p>
<p>I realized I want to work with people and companies I know I can help. That are a challenge for me. Where I can watch them grow and enjoy seeing them succeed. Who really want to work with me and see me as part of their organization, not as a vendor.</p>
<p>As a result, I’ve been rearranging my world so I can be very picky about what I’m going to do, who I’m going to work with, and who I’m going to speak to. I want to do things that give me joy and fulfill my purpose, which is to help people sell more. That’s why I believe God put me here.</p>
<h2 id="h-the-twenty-year-vision">The Twenty Year Vision</h2>
<p>When I was a little older than Matthew, I looked at my life and asked: “What are the next 20 years going to be like?”</p>
<p>I had won every award you could win in sales. I was operating at the top level of a Fortune 200 company. I had the accolades, the money, all of it. So I asked myself that simple question.</p>
<p>What happened over those 20 years completely changed my life. Everything shifted. I wrote my first book when I was 38. It wasn’t great. But it was my story, and it was the beginning. I made a goal to write five books in five years. Twenty years later, <a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712" rel="nofollow">The LinkedIn Edge</a> is book is number 17.</p>
<p>Here’s the thing: When I was 38, I didn’t know exactly where I’d be at 58. I just knew I was going to make a massive impact over the next 20 years as I pursued my purpose. It was simply about helping people.</p>
<h2 id="h-stop-thinking-start-doing">Stop Thinking, Start Doing</h2>
<p>Matthew mentioned wanting to write a book about his journey and helping other people. That’s a perfect path for someone at his level.</p>
<p>Here’s my advice: Sit down and look ahead. If you were looking at yourself 20 years from now, what would you want that person to look like? It’s not so much about what you want to achieve. It’s about who you want to <em>be</em>.</p>
<p>Don’t wait for the perfect vision. I didn’t have some crystal clear picture of where I’d be today. I just knew I needed to change and make an impact. The journey gets you there, but you have to start moving.</p>
<p>For Matthew and for anyone else who’s climbed every mountain in their current world: You have everything it takes to do whatever you want. You know that already. But if you get more time to just sit in your vacation home, you’re going to go out of your mind in no time because you’ll know you’re not living up to your potential.</p>
<p>The question isn’t whether you should keep pushing. The question is: What are you pushing toward? Answer that, and the fire comes back. Ignore it, and you’ll keep wondering why success doesn’t feel like it used to.</p>
<p>The best part? Once you reconnect with your purpose and <a href="https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/" rel="nofollow">set new goals that actually matter</a>, you’ll discover that all those skills that got you to seven figures become even sharper. You’re not starting over. You’re leveling up.</p>
<hr/>
<p>Jeb Blount is the author of 17 books, including the groundbreaking classics <em>Fanatical Prospecting</em>, <em>Sales EQ</em>, <em>Objections</em>, and <em>Inked.</em> In <em><a href="https://salesgravy.com/edge/" rel="nofollow">The LinkedIn Edge</a>, </em>co-authored with Brynne Tillman<em>, </em>Jeb teaches sales professionals how to leverage LinkedIn to build their personal brand and fill their pipeline with qualified prospects.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll mess with your head: What do you do when you’re making seven figures in sales, crushing every goal, and suddenly … you just don’t feel the same motivation anymore?&lt;/p&gt;
&lt;p&gt;That’s the question Matthew Feit from Toms River, New Jersey, posed on an Ask Jeb episode. Matthew’s living the dream that most salespeople chase their entire careers. He’s at the top of his game financially. He’s proven everything he set out to prove. And now he’s stuck in this weird limbo where the fire that got him there has gone cold.&lt;/p&gt;
&lt;p&gt;If you’re shaking your head right now, thinking this is a champagne problem, you’re missing the point. This is one of the most dangerous positions a high achiever can find themselves in, and it’s costing top performers their edge every single day.&lt;/p&gt;
&lt;h2 id=&#34;h-the-jim-story-when-achievement-becomes-your-enemy&#34;&gt;The Jim Story: When Achievement Becomes Your Enemy&lt;/h2&gt;
&lt;p&gt;Let me tell you about Jim. Years ago, when I was living in Florida, I had this sales rep who was an absolute monster. Top of the ranking report. Presidents Club. Rolex on his wrist for winning. Then one day, his director of sales wanted to put him on a performance improvement plan. In sales, a PIP means you are a dead man walking.&lt;/p&gt;
&lt;p&gt;I drove up to Jacksonville thinking there had to be some mistake. When I sat down with Jim, I realized the problem wasn’t his ability. The guy was still incredibly talented. The problem was he’d won everything there was to win, and he just didn’t have the next goal driving him anymore.&lt;/p&gt;
&lt;p&gt;Here’s what I learned: The things we do in sales are hard. They’re repetitive. We deal with difficult people. It takes massive &lt;a href=&#34;https://www.salesgravy.university/courses/30-days-to-discipline&#34; rel=&#34;nofollow&#34;&gt;discipline&lt;/a&gt;, which is simply sacrificing what you want now for what you want most. But when you don’t know what you want most anymore, that discipline evaporates.&lt;/p&gt;
&lt;p&gt;Jim’s answer surprised me. He wanted a Harley-Davidson, but his wife wouldn’t let him buy it. So I worked out a way to structure his commissions so he could get his Harley while still bringing home the money his wife expected. Suddenly, his sales went through the roof again. He had something driving him.&lt;/p&gt;
&lt;h2 id=&#34;h-the-cognitive-dissonance-of-high-achievement&#34;&gt;The Cognitive Dissonance of High Achievement&lt;/h2&gt;
&lt;p&gt;Here’s what’s happening with guys like Matthew and what happened with Jim: They’ve got this level of cognitive dissonance. Part of them is a stone-cold high achiever who &lt;em&gt;needs&lt;/em&gt; to be achieving. The other part is saying, “I don’t feel it anymore. I don’t have that juice.”&lt;/p&gt;
&lt;p&gt;When you’re younger or earlier in your career, you’re sketching out goals constantly. I remember having a goal book where I wrote down everything I wanted. One of my goals was a house on the inter-coastal waterway in South Florida. I achieved that goal. Then one day I’m sitting there going, “Well, what do I do now?”&lt;/p&gt;
&lt;p&gt;It’s easy to get comfortable when you don’t know where to go next. But comfortable is the enemy of excellence in &lt;a href=&#34;https://salesgravy.com/courses/situational-sales-coaching/&#34; rel=&#34;nofollow&#34;&gt;high-performance sales cultures&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-what-do-you-really-want&#34;&gt;What Do You Really Want?&lt;/h2&gt;
&lt;p&gt;I hit the same wall this year. Twenty years building this business, book number 17 coming out, and I’m asking myself the same question Matthew asked: “What now?”&lt;/p&gt;
&lt;p&gt;I finally figured it out. My wants aren’t things anymore. Maybe in my 20s and 30s it was about what I was going to own, but today it’s different. It’s about what I want to accomplish and who I want to work with.&lt;/p&gt;
&lt;p&gt;I realized I want to work with people and companies I know I can help. That are a challenge for me. Where I can watch them grow and enjoy seeing them succeed. Who really want to work with me and see me as part of their organization, not as a vendor.&lt;/p&gt;
&lt;p&gt;As a result, I’ve been rearranging my world so I can be very picky about what I’m going to do, who I’m going to work with, and who I’m going to speak to. I want to do things that give me joy and fulfill my purpose, which is to help people sell more. That’s why I believe God put me here.&lt;/p&gt;
&lt;h2 id=&#34;h-the-twenty-year-vision&#34;&gt;The Twenty Year Vision&lt;/h2&gt;
&lt;p&gt;When I was a little older than Matthew, I looked at my life and asked: “What are the next 20 years going to be like?”&lt;/p&gt;
&lt;p&gt;I had won every award you could win in sales. I was operating at the top level of a Fortune 200 company. I had the accolades, the money, all of it. So I asked myself that simple question.&lt;/p&gt;
&lt;p&gt;What happened over those 20 years completely changed my life. Everything shifted. I wrote my first book when I was 38. It wasn’t great. But it was my story, and it was the beginning. I made a goal to write five books in five years. Twenty years later, &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt; is book is number 17.&lt;/p&gt;
&lt;p&gt;Here’s the thing: When I was 38, I didn’t know exactly where I’d be at 58. I just knew I was going to make a massive impact over the next 20 years as I pursued my purpose. It was simply about helping people.&lt;/p&gt;
&lt;h2 id=&#34;h-stop-thinking-start-doing&#34;&gt;Stop Thinking, Start Doing&lt;/h2&gt;
&lt;p&gt;Matthew mentioned wanting to write a book about his journey and helping other people. That’s a perfect path for someone at his level.&lt;/p&gt;
&lt;p&gt;Here’s my advice: Sit down and look ahead. If you were looking at yourself 20 years from now, what would you want that person to look like? It’s not so much about what you want to achieve. It’s about who you want to &lt;em&gt;be&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;Don’t wait for the perfect vision. I didn’t have some crystal clear picture of where I’d be today. I just knew I needed to change and make an impact. The journey gets you there, but you have to start moving.&lt;/p&gt;
&lt;p&gt;For Matthew and for anyone else who’s climbed every mountain in their current world: You have everything it takes to do whatever you want. You know that already. But if you get more time to just sit in your vacation home, you’re going to go out of your mind in no time because you’ll know you’re not living up to your potential.&lt;/p&gt;
&lt;p&gt;The question isn’t whether you should keep pushing. The question is: What are you pushing toward? Answer that, and the fire comes back. Ignore it, and you’ll keep wondering why success doesn’t feel like it used to.&lt;/p&gt;
&lt;p&gt;The best part? Once you reconnect with your purpose and &lt;a href=&#34;https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/&#34; rel=&#34;nofollow&#34;&gt;set new goals that actually matter&lt;/a&gt;, you’ll discover that all those skills that got you to seven figures become even sharper. You’re not starting over. You’re leveling up.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Jeb Blount is the author of 17 books, including the groundbreaking classics &lt;em&gt;Fanatical Prospecting&lt;/em&gt;, &lt;em&gt;Sales EQ&lt;/em&gt;, &lt;em&gt;Objections&lt;/em&gt;, and &lt;em&gt;Inked.&lt;/em&gt; In &lt;em&gt;&lt;a href=&#34;https://salesgravy.com/edge/&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt;, &lt;/em&gt;co-authored with Brynne Tillman&lt;em&gt;, &lt;/em&gt;Jeb teaches sales professionals how to leverage LinkedIn to build their personal brand and fill their pipeline with qualified prospects.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 04 Nov 2025 18:32:00 &#43;0000</pubDate>
                <itunes:duration>1064</itunes:duration>
                
                
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                <itunes:title>Why Your Rivals Pray You Cut Training (And Why You Shouldn’t) (Money Monday)</itunes:title>
                <title>Why Your Rivals Pray You Cut Training (And Why You Shouldn’t) (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;This time of year is critical. As sales leaders map out their budgets for the new year, the conversation always centers on a core conflict: How to cut expenses and, simultaneously, motivate teams to hit larger quotas.&lt;/p&gt;
&lt;p&gt;What&amp;#8217;s the first line item to feel the squeeze? &lt;strong&gt;&lt;a href=&#34;https://outbound.ticketspice.com/sales-gravy-live-march-10-11-2026&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Training and development&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;It is often incorrectly labeled a &amp;#8216;want&amp;#8217; and not a &amp;#8216;need.&amp;#8217; We hear leaders say, &amp;#8220;It can wait until next quarter,&amp;#8221; or, &amp;#8220;Once we stabilize revenue, we&amp;#8217;ll invest in the team.&amp;#8221;&amp;#160;&lt;/p&gt;
&lt;p&gt;This short-sighted thinking doesn’t save money. Instead, it&amp;#8217;s costing organizations a significant, quantifiable amount of revenue and talent. When professional development is treated like a luxury, we undermine the foundational ability of our teams to perform consistently at a high level.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-training-is-the-foundational-requirement-for-peak-performance&#34;&gt;&lt;strong&gt;Training is the Foundational Requirement for Peak Performance&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales leaders should consider peak performance in any high-stakes environment. In the military, or in elite professional sports, ongoing training is not a choice—it is a non-negotiable, daily priority.&amp;#160;&lt;/p&gt;
&lt;p&gt;So why is it that, in Sales, we view continuous development as optional or too expensive? The simple truth is that lack of training is the most expensive mistake you can make.&lt;/p&gt;
&lt;p&gt;Think about the rate of technological change. Most of us have upgraded our cell phones in the last three to five years because the old ones simply couldn&amp;#8217;t keep up.&amp;#160;&lt;/p&gt;
&lt;p&gt;The same principle applies to your sales team’s skill set. If your representatives are still relying on techniques learned 5, 10, or 15 years ago, then they are operating at a competitive disadvantage. They will be outmaneuvered and outperformed by competitors who are strategically investing in modern sales frameworks every time.&lt;/p&gt;
&lt;p&gt;Henry Ford’s famous quote still holds true: &amp;#8220;The only thing worse than training employees and losing them is to not train them and keep them.&amp;#8221; If you believe training is expensive, you &lt;strong&gt;must&lt;/strong&gt; take a moment to calculate the monumental loss of reps consistently missing their quotas.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-true-cost-of-inconsistency-and-turnover&#34;&gt;&lt;strong&gt;The True Cost of Inconsistency and Turnover&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Look at the numbers. Assume three of your representatives are consistently missing quota by just 20%. That deficit is lost revenue—but it also represents wasted leads, missed opportunities, and the corrosive ripple effect of deals that never even make it into your pipeline. The amount of potential revenue lost due to underperformance is often &lt;strong&gt;far greater&lt;/strong&gt; than the entire annual budget you would allocate to comprehensive sales training.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-action-plan-for-sales-leaders-amp-managers&#34;&gt;&lt;strong&gt;Action Plan for Sales Leaders &amp;#38; Managers&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;To reverse this loss, you must treat coaching as a continuous operational requirement, not a perk.&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Calculate the &amp;#8216;Cost of Inaction&amp;#8217; to Justify Budget: &lt;/strong&gt;Reframe thinking of training as an expense and start focusing on the cost of the status quo. &lt;strong&gt;Calculate the annualized revenue loss&lt;/strong&gt; from your bottom 20% of underperforming reps (e.g., missed quota * average deal size). Use that concrete number to justify and secure a budget for development, proving that &lt;strong&gt;not training is your biggest liability.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Implement a Continuous &lt;/strong&gt;&lt;a href=&#34;https://salesgravy.com/coach/&#34;&gt;&lt;strong&gt;Coaching&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; Framework: &lt;/strong&gt;Don&amp;#8217;t rely on annual training events. Transform your managers into daily coaches by &lt;strong&gt;mandating 30 minutes of structured, one-on-one coaching&lt;/strong&gt; per week focused on skill development. This reinforcement is what locks in new behaviors and prevents the initial energy gained in training from fading.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-hidden-expense-of-disengagement&#34;&gt;&lt;strong&gt;The Hidden Expense of Disengagement&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Talent turnover is another critical cost of lack of training that is often overlooked. A representative who feels unsupported, or who consistently misses quota because they don’t have the necessary tools and &lt;a href=&#34;https://www.salesgravy.university/courses/strength-based-coaching-for-sales-leaders&#34;&gt;coaching&lt;/a&gt;, is highly likely to seek opportunities elsewhere.&amp;#160;&lt;/p&gt;
&lt;p&gt;The cost of recruiting, onboarding, and ramping a replacement—which includes the loss of established customer relationships and the disruption to team morale—significantly outweighs the expense of proactive investment.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-take-a-struggling-rep-from-liability-to-asset&#34;&gt;&lt;strong&gt;How to Take a Struggling Rep From Liability to Asset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A struggling representative is not necessarily a failure. More often than not, they are simply a motivated individual who has not been properly coached, developed, or given a clear framework for success. They begin their job eager to prove themselves, but without guidance, that initial energy quickly dissipates.&lt;/p&gt;
&lt;p&gt;Investing in &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34;&gt;development&lt;/a&gt; can be the deciding factor that transforms a dedicated, yet struggling, team member into a consistent top performer. When you strategically invest, you convert what could have been a liability into a high-value asset for your organization. You also ensure that the talent seeking growth and success will find it &lt;strong&gt;with you&lt;/strong&gt;, not with your competition.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-action-plan-for-sales-leaders-amp-managers-0&#34;&gt;&lt;strong&gt;Action Plan for Sales Leaders &amp;#38; Managers&lt;/strong&gt;&lt;/h3&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Implement a Mandatory Tiered Coaching Cadence.&lt;/strong&gt; Shift from generic pipeline reviews to mandating a structured, tiered coaching system: &lt;strong&gt;Tier 1 (The Weekly Huddle)&lt;/strong&gt; for metric accountability; &lt;strong&gt;Tier 2 (The 1-on-1 Call)&lt;/strong&gt; for strategic deal review; and &lt;strong&gt;Tier 3 (The Dedicated Call Critique Session) &lt;/strong&gt;where the rep listens to and dissects a recent call recording (a win or a loss). &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Run a Quarterly &amp;#8216;Skill Obsolescence&amp;#8217; Audit.&lt;/strong&gt; Your team&amp;#8217;s skills are your greatest asset, but they have a shelf life. &lt;strong&gt;Conduct a quarterly audit&lt;/strong&gt; to identify the top three techniques that are obsolete but still being used by your underperformers (e.g., leaving long, rambling voicemails or sending generic proposals). Then, mandate a one-week &amp;#8220;kill period&amp;#8221; where your entire team replaces that obsolete technique with a modern, proven one.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-strategic-advantage-of-a-cohesive-culture&#34;&gt;&lt;strong&gt;The Strategic Advantage of a Cohesive Culture&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you commit to consistent training, you don&amp;#8217;t just sharpen skills—you create alignment, clarity, and confidence across your organization. Every team member speaks the same sales language, follows a unified playbook, and builds the same winning habits.&amp;#160;&lt;/p&gt;
&lt;p&gt;Training sharpens individual skills, but it also creates a culture where representatives feel supported, valued, and fundamentally equipped to win. The world’s best-performing organizations, from elite sports teams to world-class businesses, all share one critical characteristic: They never stop training.&lt;/p&gt;
&lt;p&gt;As you plan for the year ahead, move past the outdated notion that development is an optional line item. &lt;strong&gt;See it as the essential fuel for your sales engine.&lt;/strong&gt;&amp;#160;&lt;/p&gt;
&lt;p&gt;If you are serious about hitting bigger quotas, accelerating deal velocity, and retaining your high performers, sales training has to be a strategic priority. The organizations that win are not the ones that cut corners on development; they are the ones that double down on it.&amp;#160;&lt;/p&gt;
&lt;p&gt;Don’t budget for failure. Invest in the skill set that guarantees your next quarter&amp;#8217;s revenue.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Don&amp;#8217;t let your pipeline run on empty. Take control of your team&amp;#8217;s performance today. Enroll your team in the next &lt;strong&gt;&lt;a href=&#34;https://outbound.ticketspice.com/sales-gravy-live-march-10-11-2026&#34;&gt;Fanatical Prospecting Bootcamp Live&lt;/a&gt;&lt;/strong&gt; or visit &lt;strong&gt;&lt;a href=&#34;http://learn.salesgravy.com&#34;&gt;Sales Gravy University&lt;/a&gt;&lt;/strong&gt; to find more high-impact training options and learn more from Master Trainer &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/catalog?labels=%5B%22Instructors%22%5D&amp;#38;values=%5B%22Jessica%20Stokes%22%5D&#34;&gt;Jessica Stokes&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;

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                <description><![CDATA[<p>This time of year is critical. As sales leaders map out their budgets for the new year, the conversation always centers on a core conflict: How to cut expenses and, simultaneously, motivate teams to hit larger quotas.</p><p>What’s the first line item to feel the squeeze? <a href="https://outbound.ticketspice.com/sales-gravy-live-march-10-11-2026" rel="nofollow"><strong>Training and development</strong></a><strong>.</strong></p><p>It is often incorrectly labeled a ‘want’ and not a ‘need.’ We hear leaders say, “It can wait until next quarter,” or, “Once we stabilize revenue, we’ll invest in the team.” </p><p>This short-sighted thinking doesn’t save money. Instead, it’s costing organizations a significant, quantifiable amount of revenue and talent. When professional development is treated like a luxury, we undermine the foundational ability of our teams to perform consistently at a high level.</p><h2><strong>Training is the Foundational Requirement for Peak Performance</strong></h2><p>Sales leaders should consider peak performance in any high-stakes environment. In the military, or in elite professional sports, ongoing training is not a choice—it is a non-negotiable, daily priority. </p><p>So why is it that, in Sales, we view continuous development as optional or too expensive? The simple truth is that lack of training is the most expensive mistake you can make.</p><p>Think about the rate of technological change. Most of us have upgraded our cell phones in the last three to five years because the old ones simply couldn’t keep up. </p><p>The same principle applies to your sales team’s skill set. If your representatives are still relying on techniques learned 5, 10, or 15 years ago, then they are operating at a competitive disadvantage. They will be outmaneuvered and outperformed by competitors who are strategically investing in modern sales frameworks every time.</p><p>Henry Ford’s famous quote still holds true: “The only thing worse than training employees and losing them is to not train them and keep them.” If you believe training is expensive, you <strong>must</strong> take a moment to calculate the monumental loss of reps consistently missing their quotas.</p><h2><strong>The True Cost of Inconsistency and Turnover</strong></h2><p>Look at the numbers. Assume three of your representatives are consistently missing quota by just 20%. That deficit is lost revenue—but it also represents wasted leads, missed opportunities, and the corrosive ripple effect of deals that never even make it into your pipeline. The amount of potential revenue lost due to underperformance is often <strong>far greater</strong> than the entire annual budget you would allocate to comprehensive sales training.</p><h3><strong>Action Plan for Sales Leaders &amp; Managers</strong></h3><p>To reverse this loss, you must treat coaching as a continuous operational requirement, not a perk.</p><ol><li><strong>Calculate the ‘Cost of Inaction’ to Justify Budget: </strong>Reframe thinking of training as an expense and start focusing on the cost of the status quo. <strong>Calculate the annualized revenue loss</strong> from your bottom 20% of underperforming reps (e.g., missed quota * average deal size). Use that concrete number to justify and secure a budget for development, proving that <strong>not training is your biggest liability.</strong></li><li><strong>Implement a Continuous </strong><a href="https://salesgravy.com/coach/" rel="nofollow"><strong>Coaching</strong></a><strong> Framework: </strong>Don’t rely on annual training events. Transform your managers into daily coaches by <strong>mandating 30 minutes of structured, one-on-one coaching</strong> per week focused on skill development. This reinforcement is what locks in new behaviors and prevents the initial energy gained in training from fading.</li></ol><h2><strong>The Hidden Expense of Disengagement</strong></h2><p>Talent turnover is another critical cost of lack of training that is often overlooked. A representative who feels unsupported, or who consistently misses quota because they don’t have the necessary tools and <a href="https://www.salesgravy.university/courses/strength-based-coaching-for-sales-leaders" rel="nofollow">coaching</a>, is highly likely to seek opportunities elsewhere. </p><p>The cost of recruiting, onboarding, and ramping a replacement—which includes the loss of established customer relationships and the disruption to team morale—significantly outweighs the expense of proactive investment.</p><h2><strong>How to Take a Struggling Rep From Liability to Asset</strong></h2><p>A struggling representative is not necessarily a failure. More often than not, they are simply a motivated individual who has not been properly coached, developed, or given a clear framework for success. They begin their job eager to prove themselves, but without guidance, that initial energy quickly dissipates.</p><p>Investing in <a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">development</a> can be the deciding factor that transforms a dedicated, yet struggling, team member into a consistent top performer. When you strategically invest, you convert what could have been a liability into a high-value asset for your organization. You also ensure that the talent seeking growth and success will find it <strong>with you</strong>, not with your competition.</p><h3><strong>Action Plan for Sales Leaders &amp; Managers</strong></h3><ol><li><strong>Implement a Mandatory Tiered Coaching Cadence.</strong> Shift from generic pipeline reviews to mandating a structured, tiered coaching system: <strong>Tier 1 (The Weekly Huddle)</strong> for metric accountability; <strong>Tier 2 (The 1-on-1 Call)</strong> for strategic deal review; and <strong>Tier 3 (The Dedicated Call Critique Session) </strong>where the rep listens to and dissects a recent call recording (a win or a loss). </li><li><strong>Run a Quarterly ‘Skill Obsolescence’ Audit.</strong> Your team’s skills are your greatest asset, but they have a shelf life. <strong>Conduct a quarterly audit</strong> to identify the top three techniques that are obsolete but still being used by your underperformers (e.g., leaving long, rambling voicemails or sending generic proposals). Then, mandate a one-week “kill period” where your entire team replaces that obsolete technique with a modern, proven one.</li></ol><h2><strong>The Strategic Advantage of a Cohesive Culture</strong></h2><p>When you commit to consistent training, you don’t just sharpen skills—you create alignment, clarity, and confidence across your organization. Every team member speaks the same sales language, follows a unified playbook, and builds the same winning habits. </p><p>Training sharpens individual skills, but it also creates a culture where representatives feel supported, valued, and fundamentally equipped to win. The world’s best-performing organizations, from elite sports teams to world-class businesses, all share one critical characteristic: They never stop training.</p><p>As you plan for the year ahead, move past the outdated notion that development is an optional line item. <strong>See it as the essential fuel for your sales engine.</strong> </p><p>If you are serious about hitting bigger quotas, accelerating deal velocity, and retaining your high performers, sales training has to be a strategic priority. The organizations that win are not the ones that cut corners on development; they are the ones that double down on it. </p><p>Don’t budget for failure. Invest in the skill set that guarantees your next quarter’s revenue.</p><p>Don’t let your pipeline run on empty. Take control of your team’s performance today. Enroll your team in the next <a href="https://outbound.ticketspice.com/sales-gravy-live-march-10-11-2026" rel="nofollow"><strong>Fanatical Prospecting Bootcamp Live</strong></a> or visit <a href="http://learn.salesgravy.com" rel="nofollow"><strong>Sales Gravy University</strong></a> to find more high-impact training options and learn more from Master Trainer <a href="https://www.salesgravy.university/catalog?labels=%5B%26%2334%3BInstructors%26%2334%3B%5D&values=%5B%26%2334%3BJessica+Stokes%26%2334%3B%5D" rel="nofollow"><strong>Jessica Stokes</strong></a><strong>.</strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;This time of year is critical. As sales leaders map out their budgets for the new year, the conversation always centers on a core conflict: How to cut expenses and, simultaneously, motivate teams to hit larger quotas.&lt;/p&gt;&lt;p&gt;What’s the first line item to feel the squeeze? &lt;a href=&#34;https://outbound.ticketspice.com/sales-gravy-live-march-10-11-2026&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Training and development&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;It is often incorrectly labeled a ‘want’ and not a ‘need.’ We hear leaders say, “It can wait until next quarter,” or, “Once we stabilize revenue, we’ll invest in the team.” &lt;/p&gt;&lt;p&gt;This short-sighted thinking doesn’t save money. Instead, it’s costing organizations a significant, quantifiable amount of revenue and talent. When professional development is treated like a luxury, we undermine the foundational ability of our teams to perform consistently at a high level.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Training is the Foundational Requirement for Peak Performance&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Sales leaders should consider peak performance in any high-stakes environment. In the military, or in elite professional sports, ongoing training is not a choice—it is a non-negotiable, daily priority. &lt;/p&gt;&lt;p&gt;So why is it that, in Sales, we view continuous development as optional or too expensive? The simple truth is that lack of training is the most expensive mistake you can make.&lt;/p&gt;&lt;p&gt;Think about the rate of technological change. Most of us have upgraded our cell phones in the last three to five years because the old ones simply couldn’t keep up. &lt;/p&gt;&lt;p&gt;The same principle applies to your sales team’s skill set. If your representatives are still relying on techniques learned 5, 10, or 15 years ago, then they are operating at a competitive disadvantage. They will be outmaneuvered and outperformed by competitors who are strategically investing in modern sales frameworks every time.&lt;/p&gt;&lt;p&gt;Henry Ford’s famous quote still holds true: “The only thing worse than training employees and losing them is to not train them and keep them.” If you believe training is expensive, you &lt;strong&gt;must&lt;/strong&gt; take a moment to calculate the monumental loss of reps consistently missing their quotas.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The True Cost of Inconsistency and Turnover&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Look at the numbers. Assume three of your representatives are consistently missing quota by just 20%. That deficit is lost revenue—but it also represents wasted leads, missed opportunities, and the corrosive ripple effect of deals that never even make it into your pipeline. The amount of potential revenue lost due to underperformance is often &lt;strong&gt;far greater&lt;/strong&gt; than the entire annual budget you would allocate to comprehensive sales training.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Action Plan for Sales Leaders &amp;amp; Managers&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;To reverse this loss, you must treat coaching as a continuous operational requirement, not a perk.&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;Calculate the ‘Cost of Inaction’ to Justify Budget: &lt;/strong&gt;Reframe thinking of training as an expense and start focusing on the cost of the status quo. &lt;strong&gt;Calculate the annualized revenue loss&lt;/strong&gt; from your bottom 20% of underperforming reps (e.g., missed quota * average deal size). Use that concrete number to justify and secure a budget for development, proving that &lt;strong&gt;not training is your biggest liability.&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Implement a Continuous &lt;/strong&gt;&lt;a href=&#34;https://salesgravy.com/coach/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Coaching&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; Framework: &lt;/strong&gt;Don’t rely on annual training events. Transform your managers into daily coaches by &lt;strong&gt;mandating 30 minutes of structured, one-on-one coaching&lt;/strong&gt; per week focused on skill development. This reinforcement is what locks in new behaviors and prevents the initial energy gained in training from fading.&lt;/li&gt;&lt;/ol&gt;&lt;h2&gt;&lt;strong&gt;The Hidden Expense of Disengagement&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Talent turnover is another critical cost of lack of training that is often overlooked. A representative who feels unsupported, or who consistently misses quota because they don’t have the necessary tools and &lt;a href=&#34;https://www.salesgravy.university/courses/strength-based-coaching-for-sales-leaders&#34; rel=&#34;nofollow&#34;&gt;coaching&lt;/a&gt;, is highly likely to seek opportunities elsewhere. &lt;/p&gt;&lt;p&gt;The cost of recruiting, onboarding, and ramping a replacement—which includes the loss of established customer relationships and the disruption to team morale—significantly outweighs the expense of proactive investment.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;How to Take a Struggling Rep From Liability to Asset&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;A struggling representative is not necessarily a failure. More often than not, they are simply a motivated individual who has not been properly coached, developed, or given a clear framework for success. They begin their job eager to prove themselves, but without guidance, that initial energy quickly dissipates.&lt;/p&gt;&lt;p&gt;Investing in &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;development&lt;/a&gt; can be the deciding factor that transforms a dedicated, yet struggling, team member into a consistent top performer. When you strategically invest, you convert what could have been a liability into a high-value asset for your organization. You also ensure that the talent seeking growth and success will find it &lt;strong&gt;with you&lt;/strong&gt;, not with your competition.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Action Plan for Sales Leaders &amp;amp; Managers&lt;/strong&gt;&lt;/h3&gt;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;Implement a Mandatory Tiered Coaching Cadence.&lt;/strong&gt; Shift from generic pipeline reviews to mandating a structured, tiered coaching system: &lt;strong&gt;Tier 1 (The Weekly Huddle)&lt;/strong&gt; for metric accountability; &lt;strong&gt;Tier 2 (The 1-on-1 Call)&lt;/strong&gt; for strategic deal review; and &lt;strong&gt;Tier 3 (The Dedicated Call Critique Session) &lt;/strong&gt;where the rep listens to and dissects a recent call recording (a win or a loss). &lt;/li&gt;&lt;li&gt;&lt;strong&gt;Run a Quarterly ‘Skill Obsolescence’ Audit.&lt;/strong&gt; Your team’s skills are your greatest asset, but they have a shelf life. &lt;strong&gt;Conduct a quarterly audit&lt;/strong&gt; to identify the top three techniques that are obsolete but still being used by your underperformers (e.g., leaving long, rambling voicemails or sending generic proposals). Then, mandate a one-week “kill period” where your entire team replaces that obsolete technique with a modern, proven one.&lt;/li&gt;&lt;/ol&gt;&lt;h2&gt;&lt;strong&gt;The Strategic Advantage of a Cohesive Culture&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;When you commit to consistent training, you don’t just sharpen skills—you create alignment, clarity, and confidence across your organization. Every team member speaks the same sales language, follows a unified playbook, and builds the same winning habits. &lt;/p&gt;&lt;p&gt;Training sharpens individual skills, but it also creates a culture where representatives feel supported, valued, and fundamentally equipped to win. The world’s best-performing organizations, from elite sports teams to world-class businesses, all share one critical characteristic: They never stop training.&lt;/p&gt;&lt;p&gt;As you plan for the year ahead, move past the outdated notion that development is an optional line item. &lt;strong&gt;See it as the essential fuel for your sales engine.&lt;/strong&gt; &lt;/p&gt;&lt;p&gt;If you are serious about hitting bigger quotas, accelerating deal velocity, and retaining your high performers, sales training has to be a strategic priority. The organizations that win are not the ones that cut corners on development; they are the ones that double down on it. &lt;/p&gt;&lt;p&gt;Don’t budget for failure. Invest in the skill set that guarantees your next quarter’s revenue.&lt;/p&gt;&lt;p&gt;Don’t let your pipeline run on empty. Take control of your team’s performance today. Enroll your team in the next &lt;a href=&#34;https://outbound.ticketspice.com/sales-gravy-live-march-10-11-2026&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Fanatical Prospecting Bootcamp Live&lt;/strong&gt;&lt;/a&gt; or visit &lt;a href=&#34;http://learn.salesgravy.com&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Sales Gravy University&lt;/strong&gt;&lt;/a&gt; to find more high-impact training options and learn more from Master Trainer &lt;a href=&#34;https://www.salesgravy.university/catalog?labels=%5B%26%2334%3BInstructors%26%2334%3B%5D&amp;values=%5B%26%2334%3BJessica&#43;Stokes%26%2334%3B%5D&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Jessica Stokes&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-your-rivals-pray-you-cut-training-and-why-you-shouldnt/</link>
                <pubDate>Mon, 03 Nov 2025 08:54:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/19/3ac2d8e1-4936-4c07-9774-1e646cdce6dc_monday_with_jessica_stokes_sales_gravy_podcast.jpg"/>
                <itunes:duration>482</itunes:duration>
                
                
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                <itunes:title>16 Sales Horror Stories That Prove You’re Not Alone</itunes:title>
                <title>16 Sales Horror Stories That Prove You’re Not Alone</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Every sales professional has a horror story that still makes them break out in a cold sweat years later. The deal that imploded spectacularly. The customer interaction that went sideways in ways you couldn&amp;#8217;t predict. The moment you sat in your car afterward in complete silence, questioning every decision that led you to this career.&lt;/p&gt;
&lt;p&gt;These moments feel intensely personal and isolating. But the truth is, every rep who’s lasted in this profession has been there. On an episode of The Sales Gravy Podcast, Ashley Blount and I collected nightmare sales stories from our years in the automotive and telecommunications industries, plus stories from the sales community. We found 16 tales that prove no one faces this alone. Here are some of the most terrifying.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-smelly-dave-the-angel-of-death&#34;&gt;&lt;strong&gt;Smelly Dave: The Angel of Death&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This sales horror story comes from the automotive industry, posted on Reddit by someone who still sounds traumatized. Dave started at the dealership after Sears closed. We found out he’d been the “Angel of Death” at several franchises—Sears, Future Shop, RadioShack. Every place he touched eventually shut down.&lt;/p&gt;
&lt;p&gt;Dave was in his early 40s, wore the same shirt with the same coffee stain on it every single day, and smelled terribly. Customers would flee after test drives, refusing to come back into the building with him. On one occasion, a customer was dry heaving. Management tried to delicately bring up the hygiene issue, but Dave wouldn’t listen.&lt;/p&gt;
&lt;p&gt;One day, the manager was told to drop off a sold vehicle to a customer, and Dave drove the chase car. As they returned together, the smell in that enclosed space was so unbearable that the manager walked into the boss&amp;#8217;s office afterward and apologized for whatever he had done to deserve that punishment. The boss laughed, called Dave in, and fired him on the spot.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bluetooth-incident-that-still-haunts-ashley&#34;&gt;&lt;strong&gt;The Bluetooth Incident That Still Haunts Ashley&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ashley had been selling cars for a few months when a sweet older couple came into the dealership. The husband was retiring, probably late 60s, and they were one of those rare couples who were actually pleasant to work with. He picked out a lime green Ford Fiesta for his retirement car.&lt;/p&gt;
&lt;p&gt;They completed the test drive, finished all the paperwork, and Ashley sent the vehicle back to get ready for delivery. When delivering a new vehicle, you always get in with the customer to help them connect their phone to Bluetooth and walk them through all the features. Since it was a couple, the husband was in the driver&amp;#8217;s seat, his wife was in the front passenger seat, and Ashley was sitting in the middle of the back seat.&lt;/p&gt;
&lt;p&gt;They got his phone connected to the Bluetooth, matched the code, and turned up the volume on the car. He went to open his phone. The most explicit, obscene audio you can imagine came blasting out of the speakers.&lt;/p&gt;
&lt;p&gt;Dead silence in that vehicle for what felt like forever. Ashley wished them well, exited the car, and walked back inside, mortified. When asked how it went, she told them the story and muttered, “I don’t really want to follow up. I’m not sure that’s appropriate.”&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-telecom-contractors-who-started-a-gunfight&#34;&gt;&lt;strong&gt;The Telecom Contractors Who Started a Gunfight&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;I had door-knocked a large hair salon and built a relationship with the salon owner, who also owned the building. He helped me get in the door with all four of his tenants. Because he was switching, they all switched. I closed three to four months of quota on this one deal because of what he did for me.&amp;#160;&lt;/p&gt;
&lt;p&gt;Installation day arrives. At 6 a.m., my phone rings. I try to sound as awake as possible with my gravelly morning voice, and the owner immediately screams, &amp;#8220;Jeb, what the f**k?&amp;#8221;&lt;/p&gt;
&lt;p&gt;He explains that our contractors came out the night before, got in a huge argument, waved guns at each other—he swears one of them shot at the other. Then they came back in the morning and dug a trench that cut every single internet line to the building. Every single one. No internet on the salon’s busiest day, and all the other stores were out, too.&lt;/p&gt;
&lt;p&gt;I arrived at 6:45 a.m. to a foxhole-sized trench and abandoned equipment everywhere. My heart sank. I escalated straight to the senior VP—two levels below the CEO. It wasn’t elegant, but the problem got fixed. I still use that hair salon to this day/&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-1-4-million-hipaa-violation&#34;&gt;&lt;strong&gt;The $1.4 Million HIPAA Violation&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One sales rep had a pediatrics practice ready to purchase his product for $1.4 million. They had already negotiated terms. The last step was to follow up with references, and then they were going for the signature.&lt;/p&gt;
&lt;p&gt;Someone on the sales operations team had the brilliant idea to put them in an early adopter program without a test server. They crashed the client&amp;#8217;s entire live system, and one of the consequences was sending bills to the wrong addresses, which violated HIPAA law. This cost the pediatrics practice not just money but also reputation with its patients.&amp;#160;&lt;/p&gt;
&lt;p&gt;The deal was completely killed, and the practice announced that it was leaving for a competing system. The rep also lost $600,000 in annual recurring revenue. The sales rep did everything right and watched it all disappear because of a decision someone else made.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-vp-who-sabotaged-everything&#34;&gt;&lt;strong&gt;The VP Who Sabotaged Everything&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ashley worked on a &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/account-management-excellence-will-frattini/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;high-volume account&lt;/a&gt;&lt;/strong&gt; for multiple years. Hitting the mark on everything. The CEO and entire organization loved the work. Then renewal time came, and one of the VPs started making everything difficult.&lt;/p&gt;
&lt;p&gt;Meetings became confusing. Clear agreements would somehow transform into something else. Ashley would leave meetings questioning whether she was interpreting things correctly. Her team felt it, too. Was this actually happening, or were they all going crazy?&lt;/p&gt;
&lt;p&gt;Eventually, this VP went out with someone from Ashley&amp;#8217;s company and admitted the whole thing. She was intentionally making everything difficult because she wanted to work with a friend at another firm. Nothing against the work. Nothing against Ashley. Just personal preference dressed up as professional obstacles.&lt;/p&gt;
&lt;p&gt;Ashley still won the account. The VP found another job. But the psychological warfare of working on an account where someone is actively sabotaging you—not because of performance but because of hidden agendas—takes a serious toll.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-first-door-knock-that-went-horribly-wrong&#34;&gt;&lt;strong&gt;The First Door Knock That Went Horribly Wrong&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales horror stories aren&amp;#8217;t always about lost deals; sometimes they&amp;#8217;re about getting chased out of a building. Ashley was doing her &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/5-keys-to-surviving-your-first-year-in-field-sales/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;first day of field sales training&lt;/a&gt;&lt;/strong&gt; with a senior rep. They found new construction, talked to someone on-site, and were directed to the owner&amp;#8217;s main office.&lt;/p&gt;
&lt;p&gt;The gatekeeper walked them straight back to the owner&amp;#8217;s office. He seemed pleasant enough at first. They introduced themselves and mentioned the new building. The minute they started talking about their services, he flipped like a switch.&lt;/p&gt;
&lt;p&gt;He started screaming at them to get out, demanding to know why they were soliciting, how they made it all the way back to his office, and who let them in. He chased them out of the building in front of all his employees, yelling the entire time. His office was in the literal back of a shotgun-style building, so it was a long walk of shame past everyone.&lt;/p&gt;
&lt;p&gt;They got in the car and sat in silence. Finally, the senior rep looked at Ashley and said, &amp;#8220;They&amp;#8217;re not all like that. I promise.&amp;#8221; A brutal first lesson in field sales.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-when-sales-goes-wrong-what-the-best-reps-do&#34;&gt;&lt;strong&gt;When Sales Goes Wrong: What The Best Reps Do&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;These sales horror stories all share something important: Sales will always put you in situations you can’t predict or &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/keeping-control-of-the-sales-cycle-after-the-demo&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;control&lt;/a&gt;&lt;/strong&gt;. You can do everything right—prospect well, qualify hard, deliver value—and still watch a deal unravel for reasons that make no sense.&lt;/p&gt;
&lt;p&gt;What matters is how you respond. The best reps don’t disappear or point fingers. They show up fast, escalate when needed, and take ownership even when the problem isn’t their fault. They fight for their customers and for the relationship.&lt;/p&gt;
&lt;p&gt;If a story like this brings up your own nightmare deal, take it as a good sign. It means you care about your work and take your commitments seriously. That’s what defines a true professional.&lt;/p&gt;
&lt;p&gt;The pain doesn’t last. The customer who had the Bluetooth issue still bought the car. The salon owner stayed as a client. Ashley won that renewal. What once felt like failure becomes proof that you stayed in the fight, and that’s what the best reps do.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-re-not-alone-nbsp&#34;&gt;&lt;strong&gt;You&amp;#8217;re Not Alone&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The worst part of a nightmare scenario is feeling isolated. But every rep has a story that still makes them cringe.&lt;/p&gt;
&lt;p&gt;What matters is what you do next. Process it, learn from it, and bounce back stronger. Knowing every other sales professional has their own version of disaster can be the fuel that keeps you going.&lt;/p&gt;
&lt;p&gt;Listen to the full episode of The Sales Gravy Podcast for all 16 sales horror stories and a reminder: Your worst day in sales doesn’t define your career. How you respond does.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you’ve lived through your own sales nightmare, don’t let it haunt your next call. Start winning more on cold calls with our free guide, &lt;a href=&#34;https://salesgravy.com/cold-calling-guide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;25 Ways to Ask for the Appointment on Cold Calls&lt;/strong&gt;&lt;/a&gt;, and turn your next “no” into a comeback story.&lt;/p&gt;

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                <description><![CDATA[<p>Every sales professional has a horror story that still makes them break out in a cold sweat years later. The deal that imploded spectacularly. The customer interaction that went sideways in ways you couldn’t predict. The moment you sat in your car afterward in complete silence, questioning every decision that led you to this career.</p><p>These moments feel intensely personal and isolating. But the truth is, every rep who’s lasted in this profession has been there. On an episode of The Sales Gravy Podcast, Ashley Blount and I collected nightmare sales stories from our years in the automotive and telecommunications industries, plus stories from the sales community. We found 16 tales that prove no one faces this alone. Here are some of the most terrifying.</p><h2><strong>Smelly Dave: The Angel of Death</strong></h2><p>This sales horror story comes from the automotive industry, posted on Reddit by someone who still sounds traumatized. Dave started at the dealership after Sears closed. We found out he’d been the “Angel of Death” at several franchises—Sears, Future Shop, RadioShack. Every place he touched eventually shut down.</p><p>Dave was in his early 40s, wore the same shirt with the same coffee stain on it every single day, and smelled terribly. Customers would flee after test drives, refusing to come back into the building with him. On one occasion, a customer was dry heaving. Management tried to delicately bring up the hygiene issue, but Dave wouldn’t listen.</p><p>One day, the manager was told to drop off a sold vehicle to a customer, and Dave drove the chase car. As they returned together, the smell in that enclosed space was so unbearable that the manager walked into the boss’s office afterward and apologized for whatever he had done to deserve that punishment. The boss laughed, called Dave in, and fired him on the spot.</p><h2><strong>The Bluetooth Incident That Still Haunts Ashley</strong></h2><p>Ashley had been selling cars for a few months when a sweet older couple came into the dealership. The husband was retiring, probably late 60s, and they were one of those rare couples who were actually pleasant to work with. He picked out a lime green Ford Fiesta for his retirement car.</p><p>They completed the test drive, finished all the paperwork, and Ashley sent the vehicle back to get ready for delivery. When delivering a new vehicle, you always get in with the customer to help them connect their phone to Bluetooth and walk them through all the features. Since it was a couple, the husband was in the driver’s seat, his wife was in the front passenger seat, and Ashley was sitting in the middle of the back seat.</p><p>They got his phone connected to the Bluetooth, matched the code, and turned up the volume on the car. He went to open his phone. The most explicit, obscene audio you can imagine came blasting out of the speakers.</p><p>Dead silence in that vehicle for what felt like forever. Ashley wished them well, exited the car, and walked back inside, mortified. When asked how it went, she told them the story and muttered, “I don’t really want to follow up. I’m not sure that’s appropriate.”</p><h2><strong>The Telecom Contractors Who Started a Gunfight</strong></h2><p>I had door-knocked a large hair salon and built a relationship with the salon owner, who also owned the building. He helped me get in the door with all four of his tenants. Because he was switching, they all switched. I closed three to four months of quota on this one deal because of what he did for me. </p><p>Installation day arrives. At 6 a.m., my phone rings. I try to sound as awake as possible with my gravelly morning voice, and the owner immediately screams, “Jeb, what the f**k?”</p><p>He explains that our contractors came out the night before, got in a huge argument, waved guns at each other—he swears one of them shot at the other. Then they came back in the morning and dug a trench that cut every single internet line to the building. Every single one. No internet on the salon’s busiest day, and all the other stores were out, too.</p><p>I arrived at 6:45 a.m. to a foxhole-sized trench and abandoned equipment everywhere. My heart sank. I escalated straight to the senior VP—two levels below the CEO. It wasn’t elegant, but the problem got fixed. I still use that hair salon to this day/</p><h2><strong>The $1.4 Million HIPAA Violation</strong></h2><p>One sales rep had a pediatrics practice ready to purchase his product for $1.4 million. They had already negotiated terms. The last step was to follow up with references, and then they were going for the signature.</p><p>Someone on the sales operations team had the brilliant idea to put them in an early adopter program without a test server. They crashed the client’s entire live system, and one of the consequences was sending bills to the wrong addresses, which violated HIPAA law. This cost the pediatrics practice not just money but also reputation with its patients. </p><p>The deal was completely killed, and the practice announced that it was leaving for a competing system. The rep also lost $600,000 in annual recurring revenue. The sales rep did everything right and watched it all disappear because of a decision someone else made.</p><h2><strong>The VP Who Sabotaged Everything</strong></h2><p>Ashley worked on a <a href="https://salesgravy.com/account-management-excellence-will-frattini/" rel="nofollow"><strong>high-volume account</strong></a> for multiple years. Hitting the mark on everything. The CEO and entire organization loved the work. Then renewal time came, and one of the VPs started making everything difficult.</p><p>Meetings became confusing. Clear agreements would somehow transform into something else. Ashley would leave meetings questioning whether she was interpreting things correctly. Her team felt it, too. Was this actually happening, or were they all going crazy?</p><p>Eventually, this VP went out with someone from Ashley’s company and admitted the whole thing. She was intentionally making everything difficult because she wanted to work with a friend at another firm. Nothing against the work. Nothing against Ashley. Just personal preference dressed up as professional obstacles.</p><p>Ashley still won the account. The VP found another job. But the psychological warfare of working on an account where someone is actively sabotaging you—not because of performance but because of hidden agendas—takes a serious toll.</p><h2><strong>The First Door Knock That Went Horribly Wrong</strong></h2><p>Sales horror stories aren’t always about lost deals; sometimes they’re about getting chased out of a building. Ashley was doing her <a href="https://salesgravy.com/5-keys-to-surviving-your-first-year-in-field-sales/" rel="nofollow"><strong>first day of field sales training</strong></a> with a senior rep. They found new construction, talked to someone on-site, and were directed to the owner’s main office.</p><p>The gatekeeper walked them straight back to the owner’s office. He seemed pleasant enough at first. They introduced themselves and mentioned the new building. The minute they started talking about their services, he flipped like a switch.</p><p>He started screaming at them to get out, demanding to know why they were soliciting, how they made it all the way back to his office, and who let them in. He chased them out of the building in front of all his employees, yelling the entire time. His office was in the literal back of a shotgun-style building, so it was a long walk of shame past everyone.</p><p>They got in the car and sat in silence. Finally, the senior rep looked at Ashley and said, “They’re not all like that. I promise.” A brutal first lesson in field sales.</p><h2><strong>When Sales Goes Wrong: What The Best Reps Do</strong></h2><p>These sales horror stories all share something important: Sales will always put you in situations you can’t predict or <a href="https://www.salesgravy.university/courses/keeping-control-of-the-sales-cycle-after-the-demo" rel="nofollow"><strong>control</strong></a>. You can do everything right—prospect well, qualify hard, deliver value—and still watch a deal unravel for reasons that make no sense.</p><p>What matters is how you respond. The best reps don’t disappear or point fingers. They show up fast, escalate when needed, and take ownership even when the problem isn’t their fault. They fight for their customers and for the relationship.</p><p>If a story like this brings up your own nightmare deal, take it as a good sign. It means you care about your work and take your commitments seriously. That’s what defines a true professional.</p><p>The pain doesn’t last. The customer who had the Bluetooth issue still bought the car. The salon owner stayed as a client. Ashley won that renewal. What once felt like failure becomes proof that you stayed in the fight, and that’s what the best reps do.</p><h2><strong>You’re Not Alone </strong></h2><p>The worst part of a nightmare scenario is feeling isolated. But every rep has a story that still makes them cringe.</p><p>What matters is what you do next. Process it, learn from it, and bounce back stronger. Knowing every other sales professional has their own version of disaster can be the fuel that keeps you going.</p><p>Listen to the full episode of The Sales Gravy Podcast for all 16 sales horror stories and a reminder: Your worst day in sales doesn’t define your career. How you respond does.</p><p>If you’ve lived through your own sales nightmare, don’t let it haunt your next call. Start winning more on cold calls with our free guide, <a href="https://salesgravy.com/cold-calling-guide/" rel="nofollow"><strong>25 Ways to Ask for the Appointment on Cold Calls</strong></a>, and turn your next “no” into a comeback story.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Every sales professional has a horror story that still makes them break out in a cold sweat years later. The deal that imploded spectacularly. The customer interaction that went sideways in ways you couldn’t predict. The moment you sat in your car afterward in complete silence, questioning every decision that led you to this career.&lt;/p&gt;&lt;p&gt;These moments feel intensely personal and isolating. But the truth is, every rep who’s lasted in this profession has been there. On an episode of The Sales Gravy Podcast, Ashley Blount and I collected nightmare sales stories from our years in the automotive and telecommunications industries, plus stories from the sales community. We found 16 tales that prove no one faces this alone. Here are some of the most terrifying.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Smelly Dave: The Angel of Death&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;This sales horror story comes from the automotive industry, posted on Reddit by someone who still sounds traumatized. Dave started at the dealership after Sears closed. We found out he’d been the “Angel of Death” at several franchises—Sears, Future Shop, RadioShack. Every place he touched eventually shut down.&lt;/p&gt;&lt;p&gt;Dave was in his early 40s, wore the same shirt with the same coffee stain on it every single day, and smelled terribly. Customers would flee after test drives, refusing to come back into the building with him. On one occasion, a customer was dry heaving. Management tried to delicately bring up the hygiene issue, but Dave wouldn’t listen.&lt;/p&gt;&lt;p&gt;One day, the manager was told to drop off a sold vehicle to a customer, and Dave drove the chase car. As they returned together, the smell in that enclosed space was so unbearable that the manager walked into the boss’s office afterward and apologized for whatever he had done to deserve that punishment. The boss laughed, called Dave in, and fired him on the spot.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Bluetooth Incident That Still Haunts Ashley&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Ashley had been selling cars for a few months when a sweet older couple came into the dealership. The husband was retiring, probably late 60s, and they were one of those rare couples who were actually pleasant to work with. He picked out a lime green Ford Fiesta for his retirement car.&lt;/p&gt;&lt;p&gt;They completed the test drive, finished all the paperwork, and Ashley sent the vehicle back to get ready for delivery. When delivering a new vehicle, you always get in with the customer to help them connect their phone to Bluetooth and walk them through all the features. Since it was a couple, the husband was in the driver’s seat, his wife was in the front passenger seat, and Ashley was sitting in the middle of the back seat.&lt;/p&gt;&lt;p&gt;They got his phone connected to the Bluetooth, matched the code, and turned up the volume on the car. He went to open his phone. The most explicit, obscene audio you can imagine came blasting out of the speakers.&lt;/p&gt;&lt;p&gt;Dead silence in that vehicle for what felt like forever. Ashley wished them well, exited the car, and walked back inside, mortified. When asked how it went, she told them the story and muttered, “I don’t really want to follow up. I’m not sure that’s appropriate.”&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Telecom Contractors Who Started a Gunfight&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;I had door-knocked a large hair salon and built a relationship with the salon owner, who also owned the building. He helped me get in the door with all four of his tenants. Because he was switching, they all switched. I closed three to four months of quota on this one deal because of what he did for me. &lt;/p&gt;&lt;p&gt;Installation day arrives. At 6 a.m., my phone rings. I try to sound as awake as possible with my gravelly morning voice, and the owner immediately screams, “Jeb, what the f**k?”&lt;/p&gt;&lt;p&gt;He explains that our contractors came out the night before, got in a huge argument, waved guns at each other—he swears one of them shot at the other. Then they came back in the morning and dug a trench that cut every single internet line to the building. Every single one. No internet on the salon’s busiest day, and all the other stores were out, too.&lt;/p&gt;&lt;p&gt;I arrived at 6:45 a.m. to a foxhole-sized trench and abandoned equipment everywhere. My heart sank. I escalated straight to the senior VP—two levels below the CEO. It wasn’t elegant, but the problem got fixed. I still use that hair salon to this day/&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The $1.4 Million HIPAA Violation&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;One sales rep had a pediatrics practice ready to purchase his product for $1.4 million. They had already negotiated terms. The last step was to follow up with references, and then they were going for the signature.&lt;/p&gt;&lt;p&gt;Someone on the sales operations team had the brilliant idea to put them in an early adopter program without a test server. They crashed the client’s entire live system, and one of the consequences was sending bills to the wrong addresses, which violated HIPAA law. This cost the pediatrics practice not just money but also reputation with its patients. &lt;/p&gt;&lt;p&gt;The deal was completely killed, and the practice announced that it was leaving for a competing system. The rep also lost $600,000 in annual recurring revenue. The sales rep did everything right and watched it all disappear because of a decision someone else made.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The VP Who Sabotaged Everything&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Ashley worked on a &lt;a href=&#34;https://salesgravy.com/account-management-excellence-will-frattini/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;high-volume account&lt;/strong&gt;&lt;/a&gt; for multiple years. Hitting the mark on everything. The CEO and entire organization loved the work. Then renewal time came, and one of the VPs started making everything difficult.&lt;/p&gt;&lt;p&gt;Meetings became confusing. Clear agreements would somehow transform into something else. Ashley would leave meetings questioning whether she was interpreting things correctly. Her team felt it, too. Was this actually happening, or were they all going crazy?&lt;/p&gt;&lt;p&gt;Eventually, this VP went out with someone from Ashley’s company and admitted the whole thing. She was intentionally making everything difficult because she wanted to work with a friend at another firm. Nothing against the work. Nothing against Ashley. Just personal preference dressed up as professional obstacles.&lt;/p&gt;&lt;p&gt;Ashley still won the account. The VP found another job. But the psychological warfare of working on an account where someone is actively sabotaging you—not because of performance but because of hidden agendas—takes a serious toll.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The First Door Knock That Went Horribly Wrong&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Sales horror stories aren’t always about lost deals; sometimes they’re about getting chased out of a building. Ashley was doing her &lt;a href=&#34;https://salesgravy.com/5-keys-to-surviving-your-first-year-in-field-sales/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;first day of field sales training&lt;/strong&gt;&lt;/a&gt; with a senior rep. They found new construction, talked to someone on-site, and were directed to the owner’s main office.&lt;/p&gt;&lt;p&gt;The gatekeeper walked them straight back to the owner’s office. He seemed pleasant enough at first. They introduced themselves and mentioned the new building. The minute they started talking about their services, he flipped like a switch.&lt;/p&gt;&lt;p&gt;He started screaming at them to get out, demanding to know why they were soliciting, how they made it all the way back to his office, and who let them in. He chased them out of the building in front of all his employees, yelling the entire time. His office was in the literal back of a shotgun-style building, so it was a long walk of shame past everyone.&lt;/p&gt;&lt;p&gt;They got in the car and sat in silence. Finally, the senior rep looked at Ashley and said, “They’re not all like that. I promise.” A brutal first lesson in field sales.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;When Sales Goes Wrong: What The Best Reps Do&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;These sales horror stories all share something important: Sales will always put you in situations you can’t predict or &lt;a href=&#34;https://www.salesgravy.university/courses/keeping-control-of-the-sales-cycle-after-the-demo&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;control&lt;/strong&gt;&lt;/a&gt;. You can do everything right—prospect well, qualify hard, deliver value—and still watch a deal unravel for reasons that make no sense.&lt;/p&gt;&lt;p&gt;What matters is how you respond. The best reps don’t disappear or point fingers. They show up fast, escalate when needed, and take ownership even when the problem isn’t their fault. They fight for their customers and for the relationship.&lt;/p&gt;&lt;p&gt;If a story like this brings up your own nightmare deal, take it as a good sign. It means you care about your work and take your commitments seriously. That’s what defines a true professional.&lt;/p&gt;&lt;p&gt;The pain doesn’t last. The customer who had the Bluetooth issue still bought the car. The salon owner stayed as a client. Ashley won that renewal. What once felt like failure becomes proof that you stayed in the fight, and that’s what the best reps do.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;You’re Not Alone &lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The worst part of a nightmare scenario is feeling isolated. But every rep has a story that still makes them cringe.&lt;/p&gt;&lt;p&gt;What matters is what you do next. Process it, learn from it, and bounce back stronger. Knowing every other sales professional has their own version of disaster can be the fuel that keeps you going.&lt;/p&gt;&lt;p&gt;Listen to the full episode of The Sales Gravy Podcast for all 16 sales horror stories and a reminder: Your worst day in sales doesn’t define your career. How you respond does.&lt;/p&gt;&lt;p&gt;If you’ve lived through your own sales nightmare, don’t let it haunt your next call. Start winning more on cold calls with our free guide, &lt;a href=&#34;https://salesgravy.com/cold-calling-guide/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;25 Ways to Ask for the Appointment on Cold Calls&lt;/strong&gt;&lt;/a&gt;, and turn your next “no” into a comeback story.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/16-sales-horror-stories-that-prove-youre-not-alone/</link>
                <pubDate>Thu, 30 Oct 2025 18:47:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/19/12847d2f-1f43-4521-be27-2bf3ae25848e_shley_blount_and_jeb_blount__jr._podcast_cover.jpg"/>
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                <itunes:title>How to Build an Enterprise Sales Strategy for Startups (Ask Jeb)</itunes:title>
                <title>How to Build an Enterprise Sales Strategy for Startups (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a problem that&amp;#8217;ll tie you in knots: You&amp;#8217;ve got a killer software solution that saves companies massive amounts of money on employee benefits. You know exactly who needs it: Fortune 1000 companies with self-insured health plans. But you can&amp;#8217;t get a single meeting with the people who matter.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the situation Peter Kleinman from Provo, Utah, finds himself in. As the sales and marketing guy for his dad&amp;#8217;s startup, he&amp;#8217;s tasked with landing enterprise clients while juggling full-time classes at BYU. He has LinkedIn, Sales Navigator, and a burning desire to make it work.&lt;/p&gt;
&lt;p&gt;He also has virtually no chance of success using his current approach.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, keep reading. Because Peter&amp;#8217;s problem is your problem if you&amp;#8217;re trying to sell into enterprise accounts without the business acumen, social proof, or strategy to break through.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-100-foot-wall-problem&#34;&gt;The 100-Foot Wall Problem&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the biggest issue: Fortune 1000 CHROs and C-suite executives have built a wall around themselves that&amp;#8217;s about 100 feet high. Their entire job is keeping people like you from wasting their time.&lt;/p&gt;
&lt;p&gt;And if you&amp;#8217;re young, inexperienced, or new to enterprise sales? That wall might as well be 1,000 feet high.&lt;/p&gt;
&lt;p&gt;Peter is doing everything the sales books tell you to do. He&amp;#8217;s going straight to the top. He&amp;#8217;s messaging decision makers on LinkedIn. He&amp;#8217;s targeting the right titles.&lt;/p&gt;
&lt;p&gt;He&amp;#8217;s also getting absolutely nowhere.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s why: It has nothing to do with age and everything to do with business acumen. You can&amp;#8217;t speak the language of enterprise buyers if you&amp;#8217;ve never lived in their world. You don&amp;#8217;t understand their buying process, their risk aversion, or the organizational politics that determine whether your deal lives or dies.&lt;/p&gt;
&lt;p&gt;Most critically, you&amp;#8217;re trying to sell something they don&amp;#8217;t even know they need. And you have zero social proof to back up your claims.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s not a recipe for success. That&amp;#8217;s a recipe for frustration, burnout, and a pipeline full of nothing.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-up-top-down-strategy&#34;&gt;The Bottom-Up, Top-Down Strategy&lt;/h2&gt;
&lt;p&gt;If you can&amp;#8217;t get to the top, start at the bottom.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;m not talking about giving up on enterprise accounts. I&amp;#8217;m talking about running a &lt;a href=&#34;https://www.salesgravy.com/sales-articles/selling-techniques/multi-threading-101/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;multi-threading strategy&lt;/a&gt; that builds your business acumen while creating pathways into those massive organizations.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s how it works:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Find the amplifiers.&lt;/strong&gt; These are the people in the trenches who actually deal with the problem your solution solves every single day. They&amp;#8217;re not directors or VPs. They&amp;#8217;re managers, analysts, and coordinators who feel the pain but lack the authority to fix it.&lt;/p&gt;
&lt;p&gt;These people are 100 times easier to talk to than C-suite executives. They&amp;#8217;ll take your call. They&amp;#8217;ll teach you. They&amp;#8217;ll tell you exactly what&amp;#8217;s broken in their organization and how decisions actually get made.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Compress your experience.&lt;/strong&gt; When you talk to these amplifiers, you&amp;#8217;re not selling. You&amp;#8217;re learning. You&amp;#8217;re asking questions like, &amp;#8220;Help me understand how you make these decisions,&amp;#8221; and &amp;#8220;What problems are you running into?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Every conversation compresses years of experience into hours. You learn the language. You understand the pain points. You gather insights that become ammunition for conversations with decision-makers.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Surface the insights upward.&lt;/strong&gt; Now when you finally get in front of that CHRO or VP of Benefits, you&amp;#8217;re not some kid with a PowerPoint. You&amp;#8217;re someone who understands their organization better than they do. You can tell them stories about what their own people are experiencing and how you can close the gap.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you get meetings. That&amp;#8217;s how you build credibility. That&amp;#8217;s how you win deals when you have no business acumen and no social proof.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-insurance-broker-shortcut&#34;&gt;The Insurance Broker Shortcut&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s another path Peter needs to explore: Insurance brokers.&lt;/p&gt;
&lt;p&gt;If you can&amp;#8217;t talk to the self-insured companies directly, talk to the people who advise them. Insurance brokers work with these organizations every day. They understand the buying process. They know the pain points. They&amp;#8217;re infinitely more accessible than Fortune 1000 executives.&lt;/p&gt;
&lt;p&gt;Better yet, they can become your distribution channel. If your software helps them serve their clients better, they&amp;#8217;ll sell it for you.&lt;/p&gt;
&lt;p&gt;This is classic &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;fanatical prospecting&lt;/a&gt;. When your ideal customer is hard to reach, find the people who already have relationships with them. Build those relationships first. Let them open doors you can&amp;#8217;t open on your own.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-playing-in-linkedin-s-sandbox&#34;&gt;Stop Playing in LinkedIn&amp;#8217;s Sandbox&lt;/h2&gt;
&lt;p&gt;Peter spends a lot of time on LinkedIn. Posting to the company page. Messaging prospects. Running outreach campaigns.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the truth: C-suite executives aren&amp;#8217;t hanging out on LinkedIn waiting for your cold outreach. They&amp;#8217;re not there. And the few who are there ignore 99% of the messages they receive.&lt;/p&gt;
&lt;p&gt;LinkedIn is great for research and building your personal brand. But if that&amp;#8217;s your entire go-to-market strategy, you&amp;#8217;re dead in the water.&lt;/p&gt;
&lt;p&gt;You need real tools. A proper CRM like HubSpot to manage your pipeline and run marketing campaigns. A platform like ZoomInfo to identify the right people and get their actual contact information. An integrated stack that lets you execute across email, phone, and social simultaneously.&lt;/p&gt;
&lt;p&gt;Most importantly, you need to pick up the phone. Real conversations with real people will always beat automated LinkedIn messages. Always.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-real-investment-required&#34;&gt;The Real Investment Required&lt;/h2&gt;
&lt;p&gt;Peter&amp;#8217;s dad hates sales. He wants to build a great product and have customers magically appear. The company is running its entire sales operation on an Excel spreadsheet.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s not going to cut it.&lt;/p&gt;
&lt;p&gt;If you want to win enterprise deals, you need to invest in the tools, training, and processes that make it possible. You&amp;#8217;re looking at $50,000 per year minimum for the tech stack alone. Plus conferences, trade shows, and face-to-face relationship building.&lt;/p&gt;
&lt;p&gt;That sounds expensive until you land your first six-figure deal. Then it looks like the smartest investment you ever made.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-action-plan&#34;&gt;Your Action Plan&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re in Peter&amp;#8217;s shoes, here&amp;#8217;s what you do right now:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Stop going straight to the top.&lt;/strong&gt; Identify the amplifiers at the bottom of your target organizations and start having conversations with them. Learn the language. Gather insights. Build your business acumen fast.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Find adjacent markets.&lt;/strong&gt; If decision-makers are too hard to reach, find the brokers, consultants, or advisors who already have relationships with them.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Invest in real tools.&lt;/strong&gt; Get off the Excel spreadsheet. Build a proper sales tech stack with a CRM, contact database, and marketing automation. &lt;a href=&#34;https://salesgravy.com/10-ways-salespeople-can-use-generative-ai-to-sell-more/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Use AI&lt;/a&gt; to accelerate everything.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Get face-to-face.&lt;/strong&gt; Attend conferences. Work trade shows. Build relationships in person where trust forms faster than it ever will over LinkedIn.&lt;/p&gt;
&lt;p&gt;Enterprise sales doesn&amp;#8217;t require working harder. It requires working smarter with the right strategy, the right tools, and the relentless discipline to execute even when the path forward isn&amp;#8217;t clear.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you break through the wall. That&amp;#8217;s how you win deals you have no business winning. And that&amp;#8217;s how you turn yourself from a struggling startup intern into an enterprise sales machine.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Ready to master LinkedIn and build a prospecting system that actually works? Grab a copy of &lt;em&gt;&lt;a href=&#34;https://www.salesgravy.com/edge/&#34;&gt;The LinkedIn Edge&lt;/a&gt; &lt;/em&gt;for the complete handbook on leveraging LinkedIn, AI, and modern sales tools to win more deals.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a problem that’ll tie you in knots: You’ve got a killer software solution that saves companies massive amounts of money on employee benefits. You know exactly who needs it: Fortune 1000 companies with self-insured health plans. But you can’t get a single meeting with the people who matter.</p>
<p>That’s the situation Peter Kleinman from Provo, Utah, finds himself in. As the sales and marketing guy for his dad’s startup, he’s tasked with landing enterprise clients while juggling full-time classes at BYU. He has LinkedIn, Sales Navigator, and a burning desire to make it work.</p>
<p>He also has virtually no chance of success using his current approach.</p>
<p>If you’re nodding your head right now, keep reading. Because Peter’s problem is your problem if you’re trying to sell into enterprise accounts without the business acumen, social proof, or strategy to break through.</p>
<h2 id="h-the-100-foot-wall-problem">The 100-Foot Wall Problem</h2>
<p>Here’s the biggest issue: Fortune 1000 CHROs and C-suite executives have built a wall around themselves that’s about 100 feet high. Their entire job is keeping people like you from wasting their time.</p>
<p>And if you’re young, inexperienced, or new to enterprise sales? That wall might as well be 1,000 feet high.</p>
<p>Peter is doing everything the sales books tell you to do. He’s going straight to the top. He’s messaging decision makers on LinkedIn. He’s targeting the right titles.</p>
<p>He’s also getting absolutely nowhere.</p>
<p>Here’s why: It has nothing to do with age and everything to do with business acumen. You can’t speak the language of enterprise buyers if you’ve never lived in their world. You don’t understand their buying process, their risk aversion, or the organizational politics that determine whether your deal lives or dies.</p>
<p>Most critically, you’re trying to sell something they don’t even know they need. And you have zero social proof to back up your claims.</p>
<p>That’s not a recipe for success. That’s a recipe for frustration, burnout, and a pipeline full of nothing.</p>
<h2 id="h-the-bottom-up-top-down-strategy">The Bottom-Up, Top-Down Strategy</h2>
<p>If you can’t get to the top, start at the bottom.</p>
<p>I’m not talking about giving up on enterprise accounts. I’m talking about running a <a href="https://www.salesgravy.com/sales-articles/selling-techniques/multi-threading-101/" rel="nofollow">multi-threading strategy</a> that builds your business acumen while creating pathways into those massive organizations.</p>
<p>Here’s how it works:</p>
<p><strong>Find the amplifiers.</strong> These are the people in the trenches who actually deal with the problem your solution solves every single day. They’re not directors or VPs. They’re managers, analysts, and coordinators who feel the pain but lack the authority to fix it.</p>
<p>These people are 100 times easier to talk to than C-suite executives. They’ll take your call. They’ll teach you. They’ll tell you exactly what’s broken in their organization and how decisions actually get made.</p>
<p><strong>Compress your experience.</strong> When you talk to these amplifiers, you’re not selling. You’re learning. You’re asking questions like, “Help me understand how you make these decisions,” and “What problems are you running into?”</p>
<p>Every conversation compresses years of experience into hours. You learn the language. You understand the pain points. You gather insights that become ammunition for conversations with decision-makers.</p>
<p><strong>Surface the insights upward.</strong> Now when you finally get in front of that CHRO or VP of Benefits, you’re not some kid with a PowerPoint. You’re someone who understands their organization better than they do. You can tell them stories about what their own people are experiencing and how you can close the gap.</p>
<p>That’s how you get meetings. That’s how you build credibility. That’s how you win deals when you have no business acumen and no social proof.</p>
<h2 id="h-the-insurance-broker-shortcut">The Insurance Broker Shortcut</h2>
<p>Here’s another path Peter needs to explore: Insurance brokers.</p>
<p>If you can’t talk to the self-insured companies directly, talk to the people who advise them. Insurance brokers work with these organizations every day. They understand the buying process. They know the pain points. They’re infinitely more accessible than Fortune 1000 executives.</p>
<p>Better yet, they can become your distribution channel. If your software helps them serve their clients better, they’ll sell it for you.</p>
<p>This is classic <a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">fanatical prospecting</a>. When your ideal customer is hard to reach, find the people who already have relationships with them. Build those relationships first. Let them open doors you can’t open on your own.</p>
<h2 id="h-stop-playing-in-linkedin-s-sandbox">Stop Playing in LinkedIn’s Sandbox</h2>
<p>Peter spends a lot of time on LinkedIn. Posting to the company page. Messaging prospects. Running outreach campaigns.</p>
<p>Here’s the truth: C-suite executives aren’t hanging out on LinkedIn waiting for your cold outreach. They’re not there. And the few who are there ignore 99% of the messages they receive.</p>
<p>LinkedIn is great for research and building your personal brand. But if that’s your entire go-to-market strategy, you’re dead in the water.</p>
<p>You need real tools. A proper CRM like HubSpot to manage your pipeline and run marketing campaigns. A platform like ZoomInfo to identify the right people and get their actual contact information. An integrated stack that lets you execute across email, phone, and social simultaneously.</p>
<p>Most importantly, you need to pick up the phone. Real conversations with real people will always beat automated LinkedIn messages. Always.</p>
<h2 id="h-the-real-investment-required">The Real Investment Required</h2>
<p>Peter’s dad hates sales. He wants to build a great product and have customers magically appear. The company is running its entire sales operation on an Excel spreadsheet.</p>
<p>That’s not going to cut it.</p>
<p>If you want to win enterprise deals, you need to invest in the tools, training, and processes that make it possible. You’re looking at $50,000 per year minimum for the tech stack alone. Plus conferences, trade shows, and face-to-face relationship building.</p>
<p>That sounds expensive until you land your first six-figure deal. Then it looks like the smartest investment you ever made.</p>
<h2 id="h-your-action-plan">Your Action Plan</h2>
<p>If you’re in Peter’s shoes, here’s what you do right now:</p>
<p><strong>Stop going straight to the top.</strong> Identify the amplifiers at the bottom of your target organizations and start having conversations with them. Learn the language. Gather insights. Build your business acumen fast.</p>
<p><strong>Find adjacent markets.</strong> If decision-makers are too hard to reach, find the brokers, consultants, or advisors who already have relationships with them.</p>
<p><strong>Invest in real tools.</strong> Get off the Excel spreadsheet. Build a proper sales tech stack with a CRM, contact database, and marketing automation. <a href="https://salesgravy.com/10-ways-salespeople-can-use-generative-ai-to-sell-more/" rel="nofollow">Use AI</a> to accelerate everything.</p>
<p><strong>Get face-to-face.</strong> Attend conferences. Work trade shows. Build relationships in person where trust forms faster than it ever will over LinkedIn.</p>
<p>Enterprise sales doesn’t require working harder. It requires working smarter with the right strategy, the right tools, and the relentless discipline to execute even when the path forward isn’t clear.</p>
<p>That’s how you break through the wall. That’s how you win deals you have no business winning. And that’s how you turn yourself from a struggling startup intern into an enterprise sales machine.</p>
<hr/>
<p>Ready to master LinkedIn and build a prospecting system that actually works? Grab a copy of <em><a href="https://www.salesgravy.com/edge/" rel="nofollow">The LinkedIn Edge</a> </em>for the complete handbook on leveraging LinkedIn, AI, and modern sales tools to win more deals.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a problem that’ll tie you in knots: You’ve got a killer software solution that saves companies massive amounts of money on employee benefits. You know exactly who needs it: Fortune 1000 companies with self-insured health plans. But you can’t get a single meeting with the people who matter.&lt;/p&gt;
&lt;p&gt;That’s the situation Peter Kleinman from Provo, Utah, finds himself in. As the sales and marketing guy for his dad’s startup, he’s tasked with landing enterprise clients while juggling full-time classes at BYU. He has LinkedIn, Sales Navigator, and a burning desire to make it work.&lt;/p&gt;
&lt;p&gt;He also has virtually no chance of success using his current approach.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, keep reading. Because Peter’s problem is your problem if you’re trying to sell into enterprise accounts without the business acumen, social proof, or strategy to break through.&lt;/p&gt;
&lt;h2 id=&#34;h-the-100-foot-wall-problem&#34;&gt;The 100-Foot Wall Problem&lt;/h2&gt;
&lt;p&gt;Here’s the biggest issue: Fortune 1000 CHROs and C-suite executives have built a wall around themselves that’s about 100 feet high. Their entire job is keeping people like you from wasting their time.&lt;/p&gt;
&lt;p&gt;And if you’re young, inexperienced, or new to enterprise sales? That wall might as well be 1,000 feet high.&lt;/p&gt;
&lt;p&gt;Peter is doing everything the sales books tell you to do. He’s going straight to the top. He’s messaging decision makers on LinkedIn. He’s targeting the right titles.&lt;/p&gt;
&lt;p&gt;He’s also getting absolutely nowhere.&lt;/p&gt;
&lt;p&gt;Here’s why: It has nothing to do with age and everything to do with business acumen. You can’t speak the language of enterprise buyers if you’ve never lived in their world. You don’t understand their buying process, their risk aversion, or the organizational politics that determine whether your deal lives or dies.&lt;/p&gt;
&lt;p&gt;Most critically, you’re trying to sell something they don’t even know they need. And you have zero social proof to back up your claims.&lt;/p&gt;
&lt;p&gt;That’s not a recipe for success. That’s a recipe for frustration, burnout, and a pipeline full of nothing.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-up-top-down-strategy&#34;&gt;The Bottom-Up, Top-Down Strategy&lt;/h2&gt;
&lt;p&gt;If you can’t get to the top, start at the bottom.&lt;/p&gt;
&lt;p&gt;I’m not talking about giving up on enterprise accounts. I’m talking about running a &lt;a href=&#34;https://www.salesgravy.com/sales-articles/selling-techniques/multi-threading-101/&#34; rel=&#34;nofollow&#34;&gt;multi-threading strategy&lt;/a&gt; that builds your business acumen while creating pathways into those massive organizations.&lt;/p&gt;
&lt;p&gt;Here’s how it works:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Find the amplifiers.&lt;/strong&gt; These are the people in the trenches who actually deal with the problem your solution solves every single day. They’re not directors or VPs. They’re managers, analysts, and coordinators who feel the pain but lack the authority to fix it.&lt;/p&gt;
&lt;p&gt;These people are 100 times easier to talk to than C-suite executives. They’ll take your call. They’ll teach you. They’ll tell you exactly what’s broken in their organization and how decisions actually get made.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Compress your experience.&lt;/strong&gt; When you talk to these amplifiers, you’re not selling. You’re learning. You’re asking questions like, “Help me understand how you make these decisions,” and “What problems are you running into?”&lt;/p&gt;
&lt;p&gt;Every conversation compresses years of experience into hours. You learn the language. You understand the pain points. You gather insights that become ammunition for conversations with decision-makers.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Surface the insights upward.&lt;/strong&gt; Now when you finally get in front of that CHRO or VP of Benefits, you’re not some kid with a PowerPoint. You’re someone who understands their organization better than they do. You can tell them stories about what their own people are experiencing and how you can close the gap.&lt;/p&gt;
&lt;p&gt;That’s how you get meetings. That’s how you build credibility. That’s how you win deals when you have no business acumen and no social proof.&lt;/p&gt;
&lt;h2 id=&#34;h-the-insurance-broker-shortcut&#34;&gt;The Insurance Broker Shortcut&lt;/h2&gt;
&lt;p&gt;Here’s another path Peter needs to explore: Insurance brokers.&lt;/p&gt;
&lt;p&gt;If you can’t talk to the self-insured companies directly, talk to the people who advise them. Insurance brokers work with these organizations every day. They understand the buying process. They know the pain points. They’re infinitely more accessible than Fortune 1000 executives.&lt;/p&gt;
&lt;p&gt;Better yet, they can become your distribution channel. If your software helps them serve their clients better, they’ll sell it for you.&lt;/p&gt;
&lt;p&gt;This is classic &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;fanatical prospecting&lt;/a&gt;. When your ideal customer is hard to reach, find the people who already have relationships with them. Build those relationships first. Let them open doors you can’t open on your own.&lt;/p&gt;
&lt;h2 id=&#34;h-stop-playing-in-linkedin-s-sandbox&#34;&gt;Stop Playing in LinkedIn’s Sandbox&lt;/h2&gt;
&lt;p&gt;Peter spends a lot of time on LinkedIn. Posting to the company page. Messaging prospects. Running outreach campaigns.&lt;/p&gt;
&lt;p&gt;Here’s the truth: C-suite executives aren’t hanging out on LinkedIn waiting for your cold outreach. They’re not there. And the few who are there ignore 99% of the messages they receive.&lt;/p&gt;
&lt;p&gt;LinkedIn is great for research and building your personal brand. But if that’s your entire go-to-market strategy, you’re dead in the water.&lt;/p&gt;
&lt;p&gt;You need real tools. A proper CRM like HubSpot to manage your pipeline and run marketing campaigns. A platform like ZoomInfo to identify the right people and get their actual contact information. An integrated stack that lets you execute across email, phone, and social simultaneously.&lt;/p&gt;
&lt;p&gt;Most importantly, you need to pick up the phone. Real conversations with real people will always beat automated LinkedIn messages. Always.&lt;/p&gt;
&lt;h2 id=&#34;h-the-real-investment-required&#34;&gt;The Real Investment Required&lt;/h2&gt;
&lt;p&gt;Peter’s dad hates sales. He wants to build a great product and have customers magically appear. The company is running its entire sales operation on an Excel spreadsheet.&lt;/p&gt;
&lt;p&gt;That’s not going to cut it.&lt;/p&gt;
&lt;p&gt;If you want to win enterprise deals, you need to invest in the tools, training, and processes that make it possible. You’re looking at $50,000 per year minimum for the tech stack alone. Plus conferences, trade shows, and face-to-face relationship building.&lt;/p&gt;
&lt;p&gt;That sounds expensive until you land your first six-figure deal. Then it looks like the smartest investment you ever made.&lt;/p&gt;
&lt;h2 id=&#34;h-your-action-plan&#34;&gt;Your Action Plan&lt;/h2&gt;
&lt;p&gt;If you’re in Peter’s shoes, here’s what you do right now:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Stop going straight to the top.&lt;/strong&gt; Identify the amplifiers at the bottom of your target organizations and start having conversations with them. Learn the language. Gather insights. Build your business acumen fast.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Find adjacent markets.&lt;/strong&gt; If decision-makers are too hard to reach, find the brokers, consultants, or advisors who already have relationships with them.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Invest in real tools.&lt;/strong&gt; Get off the Excel spreadsheet. Build a proper sales tech stack with a CRM, contact database, and marketing automation. &lt;a href=&#34;https://salesgravy.com/10-ways-salespeople-can-use-generative-ai-to-sell-more/&#34; rel=&#34;nofollow&#34;&gt;Use AI&lt;/a&gt; to accelerate everything.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Get face-to-face.&lt;/strong&gt; Attend conferences. Work trade shows. Build relationships in person where trust forms faster than it ever will over LinkedIn.&lt;/p&gt;
&lt;p&gt;Enterprise sales doesn’t require working harder. It requires working smarter with the right strategy, the right tools, and the relentless discipline to execute even when the path forward isn’t clear.&lt;/p&gt;
&lt;p&gt;That’s how you break through the wall. That’s how you win deals you have no business winning. And that’s how you turn yourself from a struggling startup intern into an enterprise sales machine.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Ready to master LinkedIn and build a prospecting system that actually works? Grab a copy of &lt;em&gt;&lt;a href=&#34;https://www.salesgravy.com/edge/&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt; &lt;/em&gt;for the complete handbook on leveraging LinkedIn, AI, and modern sales tools to win more deals.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-build-an-enterprise-sales-strategy-for-startups-ask-jeb/</link>
                <pubDate>Tue, 28 Oct 2025 20:15:00 &#43;0000</pubDate>
                <itunes:duration>1245</itunes:duration>
                
                
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                <itunes:title>How to Turn the Panic Button into a Profit Engine (Money Monday)</itunes:title>
                <title>How to Turn the Panic Button into a Profit Engine (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;The year was 1938. Families across America gathered, listening during the golden age of radio. On the eve of Halloween, a broadcast interrupted their evening: A live report claimed Martian cylinders had landed in Grovers Mill, New Jersey. Within minutes, panic erupted as citizens fled their homes, convinced Earth was under alien attack.&lt;/p&gt;
&lt;p&gt;The entire event was fake. It was a perfectly executed radio drama by 23-year-old Orson Welles.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the sales lesson tucked into &lt;em&gt;The War of the Worlds&lt;/em&gt; sci-fi scare: Welles wasn’t just reading a script. He was executing a masterful lesson in emotional engagement. He had listeners hooked, buying into his story &lt;strong&gt;emotionally&lt;/strong&gt; before their brains had time to register, &amp;#8220;Wait, this can&amp;#8217;t be real.&amp;#8221;&amp;#160;&lt;/p&gt;
&lt;p&gt;That emotional buy-in is a core tenet of sales: People buy on emotion and then justify it with logic and facts.&lt;/p&gt;
&lt;p&gt;If rational adults can flee their homes over a fictional Martian invasion, imagine the force of emotion you can unleash when you find your prospect&amp;#8217;s emotional trigger. Sharpen your emotional intelligence, and you deploy a powerful sales tool.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-emotion-gets-the-attention-data-seals-the-deal&#34;&gt;Emotion Gets the Attention, Data Seals the Deal&lt;/h2&gt;
&lt;p&gt;Welles sold tension, uncertainty, and gravity, not a product. His voice was calm yet urgent, delivered with the authority of a trusted news anchor. The audience felt an adrenaline surge—heartbeats rising, eyes widening—before they had time to check the facts.&lt;/p&gt;
&lt;p&gt;This is the non-negotiable first step in sales. Your passionate storytelling creates the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/stop-selling-from-a-script/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;emotional charge&lt;/a&gt;.&lt;/strong&gt; Your tone carries more weight than any spreadsheet full of ROI data. Emotion gets your buyer leaning in and invested in the outcome. The data you provide simply helps them sleep well at night &lt;strong&gt;after&lt;/strong&gt; they’ve already made their decision.&lt;/p&gt;
&lt;p&gt;If your message isn&amp;#8217;t landing, stop reviewing your product deck and start analyzing your delivery. Are you speaking with urgency, and are you connecting to their emotional state? Without that emotional resonance, even the best solution just adds to the noise.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-authority-isn-t-arrogance-it-s-command&#34;&gt;Authority Isn&amp;#8217;t Arrogance, It&amp;#8217;s Command&lt;/h2&gt;
&lt;p&gt;Welles dressed his fictional story in familiar trappings like live news bulletins, eyewitness reports, and crackling radio static. Each detail made the unbelievable feel legitimate. He commanded belief by establishing immediate, undeniable authority.&lt;/p&gt;
&lt;p&gt;Bring that same presence to your sales interactions. Authority isn’t arrogance; it’s commanding belief. Sound like someone who’s been there, knows the terrain, and has the solution. Communicate with unwavering authority, and &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/professional-presence-buyers-evaluate-you/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;you build trust&lt;/a&gt; &lt;/strong&gt;before price discussions begin.&lt;/p&gt;
&lt;p&gt;This is how you sell the experience. Prospects must believe in you and your company; belief in your product comes next. They buy the experience of working with you before seeing the product. If you sound uncertain, you’ll never build a foundation of trust.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stay-steady-to-control-the-chaos&#34;&gt;Stay Steady to Control the Chaos&lt;/h2&gt;
&lt;p&gt;Welles predicted a strong reaction to his broadcast and stayed calm, controlled the narrative, and guided the audience through the panic he was creating.&lt;/p&gt;
&lt;p&gt;In sales, moments of crisis or uncertainty test your professionalism. When a prospect goes cold, objections arise, or a competitor attacks, do not panic. Do not mirror their anxiety—it only feeds chaos and cedes control of the deal.&lt;/p&gt;
&lt;p&gt;Control the process, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-emotional-regulation-impacts-sales-performance-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;control yourself,&lt;/a&gt; &lt;/strong&gt;control the outcome. When deals wobble and emotions spike in your buyer, that is your moment to shine. Breathe, slow down, ask questions, and lead steadily. Be the calm voice that reassures, guides, and inspires confidence. Mastering internal composure is the essence of emotional intelligence in sales.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-action-plan-develop-your-sales-eq&#34;&gt;Your Action Plan: Develop Your Sales EQ&lt;/h2&gt;
&lt;p&gt;Mastering composure under pressure is a skill, not a gift. It requires commitment to developing emotional intelligence so you can use logic while others react in fear.&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Start a &amp;#8216;Rejection Journal&amp;#8217; Drill.&lt;/strong&gt; Stop letting rejection or setbacks paralyze you. Create a Failure Log to immediately document your feelings (frustration, anger, anxiety) and behaviors (rushing calls, getting defensive). This practice builds self-awareness and helps you identify emotional triggers before they hijack your sales process.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Practice the &amp;#8216;Mute Button&amp;#8217; Listening Exercise.&lt;/strong&gt; On your next call, mentally mute your urge to speak. Analyze the prospect’s delivery: tone, pace, hesitation. This drill sharpens social awareness and forces you to catch subtle emotional cues—the things they won’t email. This is how you truly understand their situation.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Implement the &amp;#8216;Two-Second Pause&amp;#8217; Rule.&lt;/strong&gt; When a high-stakes moment occurs—a sharp objection, competitor mention, or deal crisis—pause for two seconds before speaking. This creates a cognitive buffer, shifting you from reactive to controlled.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-story-is-your-greatest-weapon&#34;&gt;Your Story Is Your Greatest Weapon&lt;/h2&gt;
&lt;p&gt;The Orson Welles broadcast is nearly a century old, yet it still teaches us today that a gripping story delivered well can move mountains. The way you connect, build trust, and influence emotion hasn’t changed since radios ruled the living room.&lt;/p&gt;
&lt;p&gt;You are an broker of features and benefits. You are a storyteller, and the calm in your prospect’s noisy, chaotic world. You are the guide who connects the dots between their terrifying &amp;#8220;Martian invasion&amp;#8221; of a problem and your ultimate solution.&lt;/p&gt;
&lt;p&gt;Embrace this role, and you move past objections and skepticism. You stop triggering defensive panic and start inspiring action.&lt;/p&gt;
&lt;p&gt;Your ability to command a room starts with your ability to command your own emotional intelligence. When the sales airwaves get noisy, keep your voice steady, your mind sharp, and your heart connected.&amp;#160;&lt;/p&gt;
&lt;p&gt;Master your emotions, and you will close deals your competition can’t.&lt;/p&gt;
&lt;p&gt;The real battlefield in sales is psychological, and if you can&amp;#8217;t master your own emotions, you will never master your prospects. Jeb Blount’s book &lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/1119312574&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Sales EQ&lt;/em&gt;&lt;/a&gt;&lt;/strong&gt; gives you the psychological edge to win the business your competition can&amp;#8217;t even touch.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>The year was 1938. Families across America gathered, listening during the golden age of radio. On the eve of Halloween, a broadcast interrupted their evening: A live report claimed Martian cylinders had landed in Grovers Mill, New Jersey. Within minutes, panic erupted as citizens fled their homes, convinced Earth was under alien attack.</p><p>The entire event was fake. It was a perfectly executed radio drama by 23-year-old Orson Welles.</p><p>Here’s the sales lesson tucked into <em>The War of the Worlds</em> sci-fi scare: Welles wasn’t just reading a script. He was executing a masterful lesson in emotional engagement. He had listeners hooked, buying into his story <strong>emotionally</strong> before their brains had time to register, “Wait, this can’t be real.” </p><p>That emotional buy-in is a core tenet of sales: People buy on emotion and then justify it with logic and facts.</p><p>If rational adults can flee their homes over a fictional Martian invasion, imagine the force of emotion you can unleash when you find your prospect’s emotional trigger. Sharpen your emotional intelligence, and you deploy a powerful sales tool.</p><h2>Emotion Gets the Attention, Data Seals the Deal</h2><p>Welles sold tension, uncertainty, and gravity, not a product. His voice was calm yet urgent, delivered with the authority of a trusted news anchor. The audience felt an adrenaline surge—heartbeats rising, eyes widening—before they had time to check the facts.</p><p>This is the non-negotiable first step in sales. Your passionate storytelling creates the <a href="https://salesgravy.com/stop-selling-from-a-script/" rel="nofollow"><strong>emotional charge</strong></a><strong>.</strong> Your tone carries more weight than any spreadsheet full of ROI data. Emotion gets your buyer leaning in and invested in the outcome. The data you provide simply helps them sleep well at night <strong>after</strong> they’ve already made their decision.</p><p>If your message isn’t landing, stop reviewing your product deck and start analyzing your delivery. Are you speaking with urgency, and are you connecting to their emotional state? Without that emotional resonance, even the best solution just adds to the noise.</p><h2>Authority Isn’t Arrogance, It’s Command</h2><p>Welles dressed his fictional story in familiar trappings like live news bulletins, eyewitness reports, and crackling radio static. Each detail made the unbelievable feel legitimate. He commanded belief by establishing immediate, undeniable authority.</p><p>Bring that same presence to your sales interactions. Authority isn’t arrogance; it’s commanding belief. Sound like someone who’s been there, knows the terrain, and has the solution. Communicate with unwavering authority, and <a href="https://salesgravy.com/professional-presence-buyers-evaluate-you/" rel="nofollow"><strong>you build trust</strong></a><strong> </strong>before price discussions begin.</p><p>This is how you sell the experience. Prospects must believe in you and your company; belief in your product comes next. They buy the experience of working with you before seeing the product. If you sound uncertain, you’ll never build a foundation of trust.</p><h2>Stay Steady to Control the Chaos</h2><p>Welles predicted a strong reaction to his broadcast and stayed calm, controlled the narrative, and guided the audience through the panic he was creating.</p><p>In sales, moments of crisis or uncertainty test your professionalism. When a prospect goes cold, objections arise, or a competitor attacks, do not panic. Do not mirror their anxiety—it only feeds chaos and cedes control of the deal.</p><p>Control the process, <a href="https://salesgravy.com/how-emotional-regulation-impacts-sales-performance-ask-jeb/" rel="nofollow"><strong>control yourself,</strong></a><strong> </strong>control the outcome. When deals wobble and emotions spike in your buyer, that is your moment to shine. Breathe, slow down, ask questions, and lead steadily. Be the calm voice that reassures, guides, and inspires confidence. Mastering internal composure is the essence of emotional intelligence in sales. </p><h2>Your Action Plan: Develop Your Sales EQ</h2><p>Mastering composure under pressure is a skill, not a gift. It requires commitment to developing emotional intelligence so you can use logic while others react in fear.</p><ol><li><strong>Start a ‘Rejection Journal’ Drill.</strong> Stop letting rejection or setbacks paralyze you. Create a Failure Log to immediately document your feelings (frustration, anger, anxiety) and behaviors (rushing calls, getting defensive). This practice builds self-awareness and helps you identify emotional triggers before they hijack your sales process.</li><li><strong>Practice the ‘Mute Button’ Listening Exercise.</strong> On your next call, mentally mute your urge to speak. Analyze the prospect’s delivery: tone, pace, hesitation. This drill sharpens social awareness and forces you to catch subtle emotional cues—the things they won’t email. This is how you truly understand their situation.</li><li><strong>Implement the ‘Two-Second Pause’ Rule.</strong> When a high-stakes moment occurs—a sharp objection, competitor mention, or deal crisis—pause for two seconds before speaking. This creates a cognitive buffer, shifting you from reactive to controlled.</li></ol><h2>Your Story Is Your Greatest Weapon</h2><p>The Orson Welles broadcast is nearly a century old, yet it still teaches us today that a gripping story delivered well can move mountains. The way you connect, build trust, and influence emotion hasn’t changed since radios ruled the living room.</p><p>You are an broker of features and benefits. You are a storyteller, and the calm in your prospect’s noisy, chaotic world. You are the guide who connects the dots between their terrifying “Martian invasion” of a problem and your ultimate solution.</p><p>Embrace this role, and you move past objections and skepticism. You stop triggering defensive panic and start inspiring action.</p><p>Your ability to command a room starts with your ability to command your own emotional intelligence. When the sales airwaves get noisy, keep your voice steady, your mind sharp, and your heart connected. </p><p>Master your emotions, and you will close deals your competition can’t.</p><p>The real battlefield in sales is psychological, and if you can’t master your own emotions, you will never master your prospects. Jeb Blount’s book <a href="https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/1119312574" rel="nofollow"><strong><em>Sales EQ</em></strong></a> gives you the psychological edge to win the business your competition can’t even touch.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;The year was 1938. Families across America gathered, listening during the golden age of radio. On the eve of Halloween, a broadcast interrupted their evening: A live report claimed Martian cylinders had landed in Grovers Mill, New Jersey. Within minutes, panic erupted as citizens fled their homes, convinced Earth was under alien attack.&lt;/p&gt;&lt;p&gt;The entire event was fake. It was a perfectly executed radio drama by 23-year-old Orson Welles.&lt;/p&gt;&lt;p&gt;Here’s the sales lesson tucked into &lt;em&gt;The War of the Worlds&lt;/em&gt; sci-fi scare: Welles wasn’t just reading a script. He was executing a masterful lesson in emotional engagement. He had listeners hooked, buying into his story &lt;strong&gt;emotionally&lt;/strong&gt; before their brains had time to register, “Wait, this can’t be real.” &lt;/p&gt;&lt;p&gt;That emotional buy-in is a core tenet of sales: People buy on emotion and then justify it with logic and facts.&lt;/p&gt;&lt;p&gt;If rational adults can flee their homes over a fictional Martian invasion, imagine the force of emotion you can unleash when you find your prospect’s emotional trigger. Sharpen your emotional intelligence, and you deploy a powerful sales tool.&lt;/p&gt;&lt;h2&gt;Emotion Gets the Attention, Data Seals the Deal&lt;/h2&gt;&lt;p&gt;Welles sold tension, uncertainty, and gravity, not a product. His voice was calm yet urgent, delivered with the authority of a trusted news anchor. The audience felt an adrenaline surge—heartbeats rising, eyes widening—before they had time to check the facts.&lt;/p&gt;&lt;p&gt;This is the non-negotiable first step in sales. Your passionate storytelling creates the &lt;a href=&#34;https://salesgravy.com/stop-selling-from-a-script/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;emotional charge&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; Your tone carries more weight than any spreadsheet full of ROI data. Emotion gets your buyer leaning in and invested in the outcome. The data you provide simply helps them sleep well at night &lt;strong&gt;after&lt;/strong&gt; they’ve already made their decision.&lt;/p&gt;&lt;p&gt;If your message isn’t landing, stop reviewing your product deck and start analyzing your delivery. Are you speaking with urgency, and are you connecting to their emotional state? Without that emotional resonance, even the best solution just adds to the noise.&lt;/p&gt;&lt;h2&gt;Authority Isn’t Arrogance, It’s Command&lt;/h2&gt;&lt;p&gt;Welles dressed his fictional story in familiar trappings like live news bulletins, eyewitness reports, and crackling radio static. Each detail made the unbelievable feel legitimate. He commanded belief by establishing immediate, undeniable authority.&lt;/p&gt;&lt;p&gt;Bring that same presence to your sales interactions. Authority isn’t arrogance; it’s commanding belief. Sound like someone who’s been there, knows the terrain, and has the solution. Communicate with unwavering authority, and &lt;a href=&#34;https://salesgravy.com/professional-presence-buyers-evaluate-you/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;you build trust&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; &lt;/strong&gt;before price discussions begin.&lt;/p&gt;&lt;p&gt;This is how you sell the experience. Prospects must believe in you and your company; belief in your product comes next. They buy the experience of working with you before seeing the product. If you sound uncertain, you’ll never build a foundation of trust.&lt;/p&gt;&lt;h2&gt;Stay Steady to Control the Chaos&lt;/h2&gt;&lt;p&gt;Welles predicted a strong reaction to his broadcast and stayed calm, controlled the narrative, and guided the audience through the panic he was creating.&lt;/p&gt;&lt;p&gt;In sales, moments of crisis or uncertainty test your professionalism. When a prospect goes cold, objections arise, or a competitor attacks, do not panic. Do not mirror their anxiety—it only feeds chaos and cedes control of the deal.&lt;/p&gt;&lt;p&gt;Control the process, &lt;a href=&#34;https://salesgravy.com/how-emotional-regulation-impacts-sales-performance-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;control yourself,&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; &lt;/strong&gt;control the outcome. When deals wobble and emotions spike in your buyer, that is your moment to shine. Breathe, slow down, ask questions, and lead steadily. Be the calm voice that reassures, guides, and inspires confidence. Mastering internal composure is the essence of emotional intelligence in sales. &lt;/p&gt;&lt;h2&gt;Your Action Plan: Develop Your Sales EQ&lt;/h2&gt;&lt;p&gt;Mastering composure under pressure is a skill, not a gift. It requires commitment to developing emotional intelligence so you can use logic while others react in fear.&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;Start a ‘Rejection Journal’ Drill.&lt;/strong&gt; Stop letting rejection or setbacks paralyze you. Create a Failure Log to immediately document your feelings (frustration, anger, anxiety) and behaviors (rushing calls, getting defensive). This practice builds self-awareness and helps you identify emotional triggers before they hijack your sales process.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Practice the ‘Mute Button’ Listening Exercise.&lt;/strong&gt; On your next call, mentally mute your urge to speak. Analyze the prospect’s delivery: tone, pace, hesitation. This drill sharpens social awareness and forces you to catch subtle emotional cues—the things they won’t email. This is how you truly understand their situation.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Implement the ‘Two-Second Pause’ Rule.&lt;/strong&gt; When a high-stakes moment occurs—a sharp objection, competitor mention, or deal crisis—pause for two seconds before speaking. This creates a cognitive buffer, shifting you from reactive to controlled.&lt;/li&gt;&lt;/ol&gt;&lt;h2&gt;Your Story Is Your Greatest Weapon&lt;/h2&gt;&lt;p&gt;The Orson Welles broadcast is nearly a century old, yet it still teaches us today that a gripping story delivered well can move mountains. The way you connect, build trust, and influence emotion hasn’t changed since radios ruled the living room.&lt;/p&gt;&lt;p&gt;You are an broker of features and benefits. You are a storyteller, and the calm in your prospect’s noisy, chaotic world. You are the guide who connects the dots between their terrifying “Martian invasion” of a problem and your ultimate solution.&lt;/p&gt;&lt;p&gt;Embrace this role, and you move past objections and skepticism. You stop triggering defensive panic and start inspiring action.&lt;/p&gt;&lt;p&gt;Your ability to command a room starts with your ability to command your own emotional intelligence. When the sales airwaves get noisy, keep your voice steady, your mind sharp, and your heart connected. &lt;/p&gt;&lt;p&gt;Master your emotions, and you will close deals your competition can’t.&lt;/p&gt;&lt;p&gt;The real battlefield in sales is psychological, and if you can’t master your own emotions, you will never master your prospects. Jeb Blount’s book &lt;a href=&#34;https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/1119312574&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;&lt;em&gt;Sales EQ&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt; gives you the psychological edge to win the business your competition can’t even touch.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-turn-the-panic-button-into-a-profit-engine/</link>
                <pubDate>Sun, 26 Oct 2025 18:38:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/19/7b1a6119-1fd4-4e2a-9313-5dff59b80478_profit_money_monday_on_the_sales_gravy_podcast.jpg"/>
                <itunes:duration>448</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>The Sales Skills That Matter Most When AI Handles Everything Else</itunes:title>
                <title>The Sales Skills That Matter Most When AI Handles Everything Else</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;AI in sales isn&amp;#8217;t coming soon. It&amp;#8217;s already here, and it&amp;#8217;s quietly separating the salespeople who will thrive from those who won&amp;#8217;t.&lt;/p&gt;
&lt;p&gt;On the Sales Gravy Podcast, sales expert and author &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/pages/victor-antonio&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Victor Antonio&lt;/a&gt;&lt;/strong&gt; shares this quote: &amp;#8220;You won&amp;#8217;t lose your job to AI. You&amp;#8217;ll lose your job to people who are using AI.&amp;#8221;&amp;#160;&lt;/p&gt;
&lt;p&gt;While everyone debates whether artificial intelligence will replace salespeople, the real shift is already happening. What you need to know is which parts of your job will still matter when a machine can do everything else.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-trust-formula-still-requires-humans&#34;&gt;&lt;strong&gt;The Trust Formula Still Requires Humans&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most people think AI in sales is about automation. It&amp;#8217;s not. It&amp;#8217;s about augmentation.&lt;/p&gt;
&lt;p&gt;Yes, AI can write your emails. It can analyze your pipeline. It can schedule your meetings and generate your proposals. But it can’t build trust with a buyer who&amp;#8217;s about to make a six-figure decision they&amp;#8217;re terrified of getting wrong.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-become-a-trusted-advisor-in-sales/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Trust in selling&lt;/a&gt;&lt;/strong&gt; comes down to three things:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Understanding the buyer’s point of view&lt;/li&gt;
&lt;li&gt;Demonstrating real expertise&lt;/li&gt;
&lt;li&gt;Keeping the buyer’s best interest front and center&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;When a buyer is staring at a purchase order that could make or break their business, they don&amp;#8217;t want a chatbot. They want a human being who says, &amp;#8220;I&amp;#8217;ve got you. This is the right move.&amp;#8221;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-simple-sales-no-longer-require-a-sales-rep-nbsp&#34;&gt;&lt;strong&gt;Simple Sales No Longer Require a Sales Rep&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Transactional jobs are disappearing.&lt;/p&gt;
&lt;p&gt;AI sales agents can already handle simple sales from start to finish. A customer calls about a broken window seal. The AI analyzes the image, checks inventory, schedules a technician, verifies the warranty, and puts the appointment on the calendar. No human required.&lt;/p&gt;
&lt;p&gt;This isn&amp;#8217;t science fiction. These systems exist today.&lt;/p&gt;
&lt;p&gt;AI handles simple tasks easily, but complex sales still require humans. Everything on the straightforward end—cold outreach, basic prospecting, routine follow-ups—is getting automated fast.&lt;/p&gt;
&lt;p&gt;But complex B2B sales are different. When deals involve multiple stakeholders, custom solutions, and high-stakes decisions, buyers still need salespeople. Humans don&amp;#8217;t trust machines with decisions that keep them up at night.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/is-ai-coming-for-your-sales-job/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Your job security&lt;/a&gt;&lt;/strong&gt; lives in complexity. If you&amp;#8217;re selling simple products with simple processes, you need to start adding value now.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-you-should-be-doing-right-now&#34;&gt;&lt;strong&gt;What You Should Be Doing Right Now&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople are waiting while AI transforms the industry. Don’t make that mistake.&lt;/p&gt;
&lt;p&gt;Here’s how to start experimenting with AI today:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Use ChatGPT, Google&amp;#8217;s Notebook LM, &lt;/strong&gt;or your AI of choice to digest long articles and research reports in minutes instead of hours.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Feed it information&lt;/strong&gt; about your products and competitors to create your own custom knowledge base.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Role-play objection handling&lt;/strong&gt; by assigning it different buyer personas and practicing your responses.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ask it to critique your proposals&lt;/strong&gt; before you send them to catch weak points you might miss.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These tools aren&amp;#8217;t perfect. They&amp;#8217;ll feel clunky at first. But you&amp;#8217;re not trying to master AI today. You&amp;#8217;re building comfort with technology that will be 100 times more powerful in just a few years.&lt;/p&gt;
&lt;p&gt;The salespeople who are experimenting now will be the ones who know how to use AI when it really matters. The ones waiting for their leaders to force them to adopt AI will scramble to catch up.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-skills-that-survive-ai&#34;&gt;&lt;strong&gt;The Skills That Survive AI&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So what actually matters when AI handles the busywork?&lt;/p&gt;
&lt;p&gt;The biggest obstacle in complex sales isn&amp;#8217;t convincing buyers that your solution works. It&amp;#8217;s helping them trust their own judgment enough to decide.&lt;/p&gt;
&lt;p&gt;Buyers freeze not because of your pitch, but because of fear: &lt;em&gt;What if I’m wrong?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;AI can show data, ROI models, and comparison charts—but building buyer confidence still requires human judgment.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the skill that matters: Building buyer confidence.&lt;/p&gt;
&lt;p&gt;You need to get exceptional at reading hesitation—when a buyer goes quiet or starts asking the same questions in different ways. They’re not confused about your product. They’re uncertain about themselves.&lt;/p&gt;
&lt;p&gt;Your job is to help them trust their judgment. That means understanding internal politics, knowing who has veto power, and recognizing when more information helps, or when it just creates more doubt.&lt;/p&gt;
&lt;p&gt;The other critical skill? &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-start-using-ai-in-sales-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Using AI tools effectively&lt;/a&gt;&lt;/strong&gt;. Knowing what AI can handle lets you offload routine work and focus on moments that require your human judgment.&lt;/p&gt;
&lt;p&gt;The salespeople who win will be the ones who master both. Human skills for the moments that matter. AI skills for everything else.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;AI isn’t your replacement. It&amp;#8217;s your upgrade.&lt;/p&gt;
&lt;p&gt;The sales skills you need most are the ones that have always mattered: understanding people, building trust, solving complex problems, and giving buyers confidence in risky decisions.&lt;/p&gt;
&lt;p&gt;What&amp;#8217;s changing is everything else. The admin work, research, and proposals are getting automated whether you like it or not.&lt;/p&gt;
&lt;p&gt;Irreplaceable reps are the ones who use AI to eliminate grunt work so they can spend more time doing what only humans can do. The ones who lose are the ones still doing everything manually while insisting they don&amp;#8217;t need help from a machine.&lt;/p&gt;
&lt;p&gt;Pick one AI tool this week and start using it. Get uncomfortable. Make mistakes. Learn.&lt;/p&gt;
&lt;p&gt;The future of sales is happening right now. And the only question that matters is whether you are ready.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want to master AI in sales? Get &lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479/ref=sr_1_1?dib=eyJ2IjoiMSJ9.EX2U19hGSKaXmgYb6hjEcwYVWIH3WE5wKGZZoHycy9okJZIv2fLJGW59yP4QMIIi2Zmv94KdDoBPnUhuDuRH1c-gmsldp44org6Fl_hchIKcato3E_qfqgPj0hbjCvN2rQQ2RHBqVKGOATtrMBn7SZ5XJWmrip1pG9SDANxR5qZidoU1a2jyH883gDkfA7ek1kcqbALxgTEhLXB34Wjjotzfkam5JgJ4ZMjbcNQu7OM.yE93mixZJLzeqUG9rl_nHS3bfkQW6CykHsg24ODVNIg&amp;#38;dib_tag=se&amp;#38;hvadid=700255464236&amp;#38;hvdev=c&amp;#38;hvexpln=67&amp;#38;hvlocphy=9011161&amp;#38;hvnetw=g&amp;#38;hvocijid=16998670818649917485--&amp;#38;hvqmt=e&amp;#38;hvrand=16998670818649917485&amp;#38;hvtargid=kwd-891345365498&amp;#38;hydadcr=21870_13324125&amp;#38;keywords=the&#43;ai&#43;edge&amp;#38;mcid=6eb692e361fa3c089de2e50ce14d3e81&amp;#38;qid=1758658628&amp;#38;sr=8-1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The AI Edge&lt;/a&gt;&lt;/strong&gt; for the complete blueprint on leveraging artificial intelligence to dominate your competition and accelerate your sales results.&lt;/p&gt;

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                <description><![CDATA[<p>AI in sales isn’t coming soon. It’s already here, and it’s quietly separating the salespeople who will thrive from those who won’t.</p><p>On the Sales Gravy Podcast, sales expert and author <a href="https://www.salesgravy.university/pages/victor-antonio" rel="nofollow"><strong>Victor Antonio</strong></a> shares this quote: “You won’t lose your job to AI. You’ll lose your job to people who are using AI.” </p><p>While everyone debates whether artificial intelligence will replace salespeople, the real shift is already happening. What you need to know is which parts of your job will still matter when a machine can do everything else.</p><h2><strong>The Trust Formula Still Requires Humans</strong></h2><p>Most people think AI in sales is about automation. It’s not. It’s about augmentation.</p><p>Yes, AI can write your emails. It can analyze your pipeline. It can schedule your meetings and generate your proposals. But it can’t build trust with a buyer who’s about to make a six-figure decision they’re terrified of getting wrong.</p><p><a href="https://salesgravy.com/how-to-become-a-trusted-advisor-in-sales/" rel="nofollow"><strong>Trust in selling</strong></a> comes down to three things:</p><ol><li>Understanding the buyer’s point of view</li><li>Demonstrating real expertise</li><li>Keeping the buyer’s best interest front and center</li></ol><p>When a buyer is staring at a purchase order that could make or break their business, they don’t want a chatbot. They want a human being who says, “I’ve got you. This is the right move.”</p><h2><strong>Simple Sales No Longer Require a Sales Rep </strong></h2><p>Transactional jobs are disappearing.</p><p>AI sales agents can already handle simple sales from start to finish. A customer calls about a broken window seal. The AI analyzes the image, checks inventory, schedules a technician, verifies the warranty, and puts the appointment on the calendar. No human required.</p><p>This isn’t science fiction. These systems exist today.</p><p>AI handles simple tasks easily, but complex sales still require humans. Everything on the straightforward end—cold outreach, basic prospecting, routine follow-ups—is getting automated fast.</p><p>But complex B2B sales are different. When deals involve multiple stakeholders, custom solutions, and high-stakes decisions, buyers still need salespeople. Humans don’t trust machines with decisions that keep them up at night.</p><p><a href="https://salesgravy.com/is-ai-coming-for-your-sales-job/" rel="nofollow"><strong>Your job security</strong></a> lives in complexity. If you’re selling simple products with simple processes, you need to start adding value now. </p><h2><strong>What You Should Be Doing Right Now</strong></h2><p>Most salespeople are waiting while AI transforms the industry. Don’t make that mistake.</p><p>Here’s how to start experimenting with AI today:</p><ul><li><strong>Use ChatGPT, Google’s Notebook LM, </strong>or your AI of choice to digest long articles and research reports in minutes instead of hours.</li><li><strong>Feed it information</strong> about your products and competitors to create your own custom knowledge base.</li><li><strong>Role-play objection handling</strong> by assigning it different buyer personas and practicing your responses.</li><li><strong>Ask it to critique your proposals</strong> before you send them to catch weak points you might miss.</li></ul><p>These tools aren’t perfect. They’ll feel clunky at first. But you’re not trying to master AI today. You’re building comfort with technology that will be 100 times more powerful in just a few years.</p><p>The salespeople who are experimenting now will be the ones who know how to use AI when it really matters. The ones waiting for their leaders to force them to adopt AI will scramble to catch up.</p><h2><strong>The Skills That Survive AI</strong></h2><p>So what actually matters when AI handles the busywork?</p><p>The biggest obstacle in complex sales isn’t convincing buyers that your solution works. It’s helping them trust their own judgment enough to decide.</p><p>Buyers freeze not because of your pitch, but because of fear: <em>What if I’m wrong?</em></p><p>AI can show data, ROI models, and comparison charts—but building buyer confidence still requires human judgment.</p><p>That’s the skill that matters: Building buyer confidence.</p><p>You need to get exceptional at reading hesitation—when a buyer goes quiet or starts asking the same questions in different ways. They’re not confused about your product. They’re uncertain about themselves.</p><p>Your job is to help them trust their judgment. That means understanding internal politics, knowing who has veto power, and recognizing when more information helps, or when it just creates more doubt.</p><p>The other critical skill? <a href="https://salesgravy.com/how-to-start-using-ai-in-sales-ask-jeb/" rel="nofollow"><strong>Using AI tools effectively</strong></a>. Knowing what AI can handle lets you offload routine work and focus on moments that require your human judgment.</p><p>The salespeople who win will be the ones who master both. Human skills for the moments that matter. AI skills for everything else.</p><h2><strong>The Bottom Line</strong></h2><p>AI isn’t your replacement. It’s your upgrade.</p><p>The sales skills you need most are the ones that have always mattered: understanding people, building trust, solving complex problems, and giving buyers confidence in risky decisions.</p><p>What’s changing is everything else. The admin work, research, and proposals are getting automated whether you like it or not.</p><p>Irreplaceable reps are the ones who use AI to eliminate grunt work so they can spend more time doing what only humans can do. The ones who lose are the ones still doing everything manually while insisting they don’t need help from a machine.</p><p>Pick one AI tool this week and start using it. Get uncomfortable. Make mistakes. Learn.</p><p>The future of sales is happening right now. And the only question that matters is whether you are ready.</p><p>Want to master AI in sales? Get <a href="https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479/ref=sr_1_1?dib=eyJ2IjoiMSJ9.EX2U19hGSKaXmgYb6hjEcwYVWIH3WE5wKGZZoHycy9okJZIv2fLJGW59yP4QMIIi2Zmv94KdDoBPnUhuDuRH1c-gmsldp44org6Fl_hchIKcato3E_qfqgPj0hbjCvN2rQQ2RHBqVKGOATtrMBn7SZ5XJWmrip1pG9SDANxR5qZidoU1a2jyH883gDkfA7ek1kcqbALxgTEhLXB34Wjjotzfkam5JgJ4ZMjbcNQu7OM.yE93mixZJLzeqUG9rl_nHS3bfkQW6CykHsg24ODVNIg&dib_tag=se&hvadid=700255464236&hvdev=c&hvexpln=67&hvlocphy=9011161&hvnetw=g&hvocijid=16998670818649917485--&hvqmt=e&hvrand=16998670818649917485&hvtargid=kwd-891345365498&hydadcr=21870_13324125&keywords=the+ai+edge&mcid=6eb692e361fa3c089de2e50ce14d3e81&qid=1758658628&sr=8-1" rel="nofollow"><strong>The AI Edge</strong></a> for the complete blueprint on leveraging artificial intelligence to dominate your competition and accelerate your sales results.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;AI in sales isn’t coming soon. It’s already here, and it’s quietly separating the salespeople who will thrive from those who won’t.&lt;/p&gt;&lt;p&gt;On the Sales Gravy Podcast, sales expert and author &lt;a href=&#34;https://www.salesgravy.university/pages/victor-antonio&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Victor Antonio&lt;/strong&gt;&lt;/a&gt; shares this quote: “You won’t lose your job to AI. You’ll lose your job to people who are using AI.” &lt;/p&gt;&lt;p&gt;While everyone debates whether artificial intelligence will replace salespeople, the real shift is already happening. What you need to know is which parts of your job will still matter when a machine can do everything else.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Trust Formula Still Requires Humans&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Most people think AI in sales is about automation. It’s not. It’s about augmentation.&lt;/p&gt;&lt;p&gt;Yes, AI can write your emails. It can analyze your pipeline. It can schedule your meetings and generate your proposals. But it can’t build trust with a buyer who’s about to make a six-figure decision they’re terrified of getting wrong.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-to-become-a-trusted-advisor-in-sales/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Trust in selling&lt;/strong&gt;&lt;/a&gt; comes down to three things:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;Understanding the buyer’s point of view&lt;/li&gt;&lt;li&gt;Demonstrating real expertise&lt;/li&gt;&lt;li&gt;Keeping the buyer’s best interest front and center&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;When a buyer is staring at a purchase order that could make or break their business, they don’t want a chatbot. They want a human being who says, “I’ve got you. This is the right move.”&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Simple Sales No Longer Require a Sales Rep &lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Transactional jobs are disappearing.&lt;/p&gt;&lt;p&gt;AI sales agents can already handle simple sales from start to finish. A customer calls about a broken window seal. The AI analyzes the image, checks inventory, schedules a technician, verifies the warranty, and puts the appointment on the calendar. No human required.&lt;/p&gt;&lt;p&gt;This isn’t science fiction. These systems exist today.&lt;/p&gt;&lt;p&gt;AI handles simple tasks easily, but complex sales still require humans. Everything on the straightforward end—cold outreach, basic prospecting, routine follow-ups—is getting automated fast.&lt;/p&gt;&lt;p&gt;But complex B2B sales are different. When deals involve multiple stakeholders, custom solutions, and high-stakes decisions, buyers still need salespeople. Humans don’t trust machines with decisions that keep them up at night.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/is-ai-coming-for-your-sales-job/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Your job security&lt;/strong&gt;&lt;/a&gt; lives in complexity. If you’re selling simple products with simple processes, you need to start adding value now. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What You Should Be Doing Right Now&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Most salespeople are waiting while AI transforms the industry. Don’t make that mistake.&lt;/p&gt;&lt;p&gt;Here’s how to start experimenting with AI today:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Use ChatGPT, Google’s Notebook LM, &lt;/strong&gt;or your AI of choice to digest long articles and research reports in minutes instead of hours.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Feed it information&lt;/strong&gt; about your products and competitors to create your own custom knowledge base.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Role-play objection handling&lt;/strong&gt; by assigning it different buyer personas and practicing your responses.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Ask it to critique your proposals&lt;/strong&gt; before you send them to catch weak points you might miss.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;These tools aren’t perfect. They’ll feel clunky at first. But you’re not trying to master AI today. You’re building comfort with technology that will be 100 times more powerful in just a few years.&lt;/p&gt;&lt;p&gt;The salespeople who are experimenting now will be the ones who know how to use AI when it really matters. The ones waiting for their leaders to force them to adopt AI will scramble to catch up.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Skills That Survive AI&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;So what actually matters when AI handles the busywork?&lt;/p&gt;&lt;p&gt;The biggest obstacle in complex sales isn’t convincing buyers that your solution works. It’s helping them trust their own judgment enough to decide.&lt;/p&gt;&lt;p&gt;Buyers freeze not because of your pitch, but because of fear: &lt;em&gt;What if I’m wrong?&lt;/em&gt;&lt;/p&gt;&lt;p&gt;AI can show data, ROI models, and comparison charts—but building buyer confidence still requires human judgment.&lt;/p&gt;&lt;p&gt;That’s the skill that matters: Building buyer confidence.&lt;/p&gt;&lt;p&gt;You need to get exceptional at reading hesitation—when a buyer goes quiet or starts asking the same questions in different ways. They’re not confused about your product. They’re uncertain about themselves.&lt;/p&gt;&lt;p&gt;Your job is to help them trust their judgment. That means understanding internal politics, knowing who has veto power, and recognizing when more information helps, or when it just creates more doubt.&lt;/p&gt;&lt;p&gt;The other critical skill? &lt;a href=&#34;https://salesgravy.com/how-to-start-using-ai-in-sales-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Using AI tools effectively&lt;/strong&gt;&lt;/a&gt;. Knowing what AI can handle lets you offload routine work and focus on moments that require your human judgment.&lt;/p&gt;&lt;p&gt;The salespeople who win will be the ones who master both. Human skills for the moments that matter. AI skills for everything else.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;AI isn’t your replacement. It’s your upgrade.&lt;/p&gt;&lt;p&gt;The sales skills you need most are the ones that have always mattered: understanding people, building trust, solving complex problems, and giving buyers confidence in risky decisions.&lt;/p&gt;&lt;p&gt;What’s changing is everything else. The admin work, research, and proposals are getting automated whether you like it or not.&lt;/p&gt;&lt;p&gt;Irreplaceable reps are the ones who use AI to eliminate grunt work so they can spend more time doing what only humans can do. The ones who lose are the ones still doing everything manually while insisting they don’t need help from a machine.&lt;/p&gt;&lt;p&gt;Pick one AI tool this week and start using it. Get uncomfortable. Make mistakes. Learn.&lt;/p&gt;&lt;p&gt;The future of sales is happening right now. And the only question that matters is whether you are ready.&lt;/p&gt;&lt;p&gt;Want to master AI in sales? Get &lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479/ref=sr_1_1?dib=eyJ2IjoiMSJ9.EX2U19hGSKaXmgYb6hjEcwYVWIH3WE5wKGZZoHycy9okJZIv2fLJGW59yP4QMIIi2Zmv94KdDoBPnUhuDuRH1c-gmsldp44org6Fl_hchIKcato3E_qfqgPj0hbjCvN2rQQ2RHBqVKGOATtrMBn7SZ5XJWmrip1pG9SDANxR5qZidoU1a2jyH883gDkfA7ek1kcqbALxgTEhLXB34Wjjotzfkam5JgJ4ZMjbcNQu7OM.yE93mixZJLzeqUG9rl_nHS3bfkQW6CykHsg24ODVNIg&amp;dib_tag=se&amp;hvadid=700255464236&amp;hvdev=c&amp;hvexpln=67&amp;hvlocphy=9011161&amp;hvnetw=g&amp;hvocijid=16998670818649917485--&amp;hvqmt=e&amp;hvrand=16998670818649917485&amp;hvtargid=kwd-891345365498&amp;hydadcr=21870_13324125&amp;keywords=the&#43;ai&#43;edge&amp;mcid=6eb692e361fa3c089de2e50ce14d3e81&amp;qid=1758658628&amp;sr=8-1&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;The AI Edge&lt;/strong&gt;&lt;/a&gt; for the complete blueprint on leveraging artificial intelligence to dominate your competition and accelerate your sales results.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-sales-skills-that-matter-most-when-ai-handles-everything-else/</link>
                <pubDate>Thu, 23 Oct 2025 18:48:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/19/66793be7-a238-48c6-90a9-6829d8d6d95f_ictor_antonio_and_jeb_blount__jr.podcast_cover.jpg"/>
                <itunes:duration>2679</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Scale a $300K Company to Multi-Million Dollar Revenue (Ask Jeb)</itunes:title>
                <title>How to Scale a $300K Company to Multi-Million Dollar Revenue (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll keep you up at night: How do you take a company from $300K in annual revenue to $1.5 million in 18 months, then scale to $3-$5 million within five years?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the challenge facing Greg Hirschi from Colorado. He&amp;#8217;s the new executive leader of an 18-year-old company selling ethics assessment services to professional licensing boards. They&amp;#8217;ve expanded from an entrepreneurial model to a small team with one salesperson and one customer service representative. The goal is aggressive growth, and Greg needs to know where to focus his limited resources to get the biggest bang for his buck.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now because you&amp;#8217;re in a similar situation, pay attention. Because the mistakes you make at $300K will haunt you at $3 million.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-resource-reality-check&#34;&gt;The Resource Reality Check&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s be brutally honest about what a $300K revenue company means: You have no money. You have a razor-thin budget. You have one salesperson and one leader trying to do everything.&lt;/p&gt;
&lt;p&gt;At this stage, you have exactly one priority: REVENUE.&lt;/p&gt;
&lt;p&gt;You don&amp;#8217;t have the luxury of fixing operations, perfecting your tech stack, or building elaborate systems. You need to sell. Period.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s where most small companies screw this up. They think selling means taking anything with a pulse. If it can fog a mirror, they&amp;#8217;ll do business with it. That&amp;#8217;s a death spiral disguised as growth.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-operator-s-dilemma&#34;&gt;The Operator&amp;#8217;s Dilemma&lt;/h2&gt;
&lt;p&gt;Greg comes from an operations background. He&amp;#8217;s analytical, process-driven, and systematic. Those traits are incredible assets for building a business, especially when the goal is to scale &lt;em&gt;fast&lt;/em&gt;. But they can also be a liability when managing salespeople.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what happens: Operators think in systems and logic. Salespeople think in relationships and emotion. Operators want everything organized and predictable. Salespeople throw deals on the table that are messy and unpredictable.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re an operator trying to lead sales, you need to understand this fundamental tension. Your salesperson is out there getting hammered with objections every single day, building narratives in their head about why people won&amp;#8217;t buy. You&amp;#8217;re thinking, &amp;#8220;Just brush it off and do it again. What&amp;#8217;s wrong with you?&amp;#8221; They&amp;#8217;re thinking, &amp;#8220;You have no idea what it&amp;#8217;s like out here.&amp;#8221;&lt;/p&gt;
&lt;p&gt;This is why reading &lt;a href=&#34;https://a.co/d/iXVnnlf&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;New Sales Simplified&lt;/em&gt; by Mike Weinberg&lt;/a&gt; is non-negotiable if you&amp;#8217;re an operator managing sales. You need to learn how salespeople think, how they operate, and how to lead them effectively without losing your mind.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-start-with-your-icp-or-die-trying&#34;&gt;Start With Your ICP or Die Trying&lt;/h2&gt;
&lt;p&gt;The single most important thing Greg needs to do right now to scale is get laser-focused on his Ideal Customer Profile.&lt;/p&gt;
&lt;p&gt;Not kind of focused. Not &amp;#8220;we have a general idea.&amp;#8221; I mean obsessively, precisely, ridiculously dialed in on exactly who they should be targeting.&lt;/p&gt;
&lt;p&gt;Why does this matters so much at $300K? Greg&amp;#8217;s salesperson has a $600K pipeline and will close 50% of it. Sounds great, right? But if half those customers churn because they&amp;#8217;re the wrong fit, requiring constant re-education and hand-holding, Greg&amp;#8217;s salesperson will get stuck in account management mode. They&amp;#8217;ll stop &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;prospecting for new business&lt;/a&gt; because they&amp;#8217;re too busy re-selling existing accounts.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you stay stuck at $300K forever.&lt;/p&gt;
&lt;p&gt;Your ICP drives everything. It determines your messaging, your marketing, your presentation materials, and which stakeholders you need to reach inside target organizations. It helps you build relevant social proof stories. It allows you to coach your salesperson on handling specific objections instead of generic brush-offs.&lt;/p&gt;
&lt;p&gt;Most importantly, it gives you guardrails. You can ask your salesperson in pipeline reviews: &amp;#8220;Tell me the strategic reason why we should chase this account. How does it fit our ICP? Why is this worth our limited resources when our singular goal right now is growth?&amp;#8221;&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re running a $300K company with one salesperson and one leader, you cannot afford to chase every deal. You need to focus on the right deals that will close and stick around.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-resell-problem&#34;&gt;The Resell Problem&lt;/h2&gt;
&lt;p&gt;Greg&amp;#8217;s company doesn&amp;#8217;t have contracts. They discovered that larger organizations with stable staff become sticky customers once they see the value. &lt;a href=&#34;https://salesgravy.com/small-business-guide-sales-training/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Smaller organizations&lt;/a&gt; with high turnover require constant re-education and reselling.&lt;/p&gt;
&lt;p&gt;This is not how you scale.&lt;/p&gt;
&lt;p&gt;If you don&amp;#8217;t segment your market correctly and build processes around retention, you&amp;#8217;ll hit a wall fast. Your salesperson will close deals, then get pulled back into account management, abandoning the pipeline. Salespeople will always choose talking to people they already know over talking to strangers.&lt;/p&gt;
&lt;p&gt;You don&amp;#8217;t have this problem yet at $300K. But you will as you begin to scale. Start thinking strategically now about your retention process and which customer segments are worth the ongoing investment.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-foundation-that-changes-everything&#34;&gt;The Foundation That Changes Everything&lt;/h2&gt;
&lt;p&gt;Getting your ICP right isn&amp;#8217;t just about qualifying accounts. It&amp;#8217;s about building a foundation that allows you to scale without constantly backtracking to fix problems you created by going after the wrong customers.&lt;/p&gt;
&lt;p&gt;Every time you chase the wrong deal, you&amp;#8217;re creating downstream problems. You&amp;#8217;re wasting limited resources. You&amp;#8217;re building frustration in your team. You&amp;#8217;re teaching your salesperson bad habits about what constitutes a qualified opportunity.&lt;/p&gt;
&lt;p&gt;The leap from $300K to $600K in annual revenue is hard. The leap to $1.2 million is harder. The leap to $3.5 million is brutal. But if you get the foundation right now while you have backing and support, those leaps become exponentially easier.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-playbook-for-growth&#34;&gt;Your Playbook for Growth&lt;/h2&gt;
&lt;p&gt;Start with &lt;a href=&#34;https://salesgravy.com/courses/objections-sales-conflict-and-closing-skills/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;objection handling fundamentals&lt;/a&gt; that are specific to your ICP. When you know exactly who you&amp;#8217;re targeting, you can anticipate their concerns and craft precise responses that resonate.&lt;/p&gt;
&lt;p&gt;Build your messaging around the multi-threaded stakeholders in your target organizations. Who needs to be involved in the buying decision? What does each person care about?&lt;/p&gt;
&lt;p&gt;Create a systematic, process-based approach to pipeline management. As an operator, this is your superpower. You can bring discipline and structure to a highly emotional profession.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;At $300K, you&amp;#8217;re essentially starting from scratch. You have aggressive growth targets, limited resources, and one shot to get this right.&lt;/p&gt;
&lt;p&gt;Stop being reactive. Start being strategic. Get obsessed with your ICP. Build processes around the right customers. Coach your salesperson with precision instead of frustration.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you scale from $300K to millions. That&amp;#8217;s how you avoid the mistakes that kill small companies. And that&amp;#8217;s how you build a business that doesn&amp;#8217;t just grow, but grows sustainably.&lt;/p&gt;
&lt;p&gt;The good news? You have the backing to do this right. Don&amp;#8217;t waste it chasing the wrong customers just because you need revenue today. Build the foundation that generates revenue for years to come.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Lead your salesperson, focus on the right deals, and scale from $300K to millions—start Jeb Blount&amp;#8217;s &lt;a href=&#34;https://www.salesgravy.university/courses/the-dna-of-great-sales-leadershipSales Leadership Essentials for Non-Sales Leaders, Entrepreneurs and Executives&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Sales Leadership Essentials&lt;/em&gt;&lt;/a&gt;&amp;#160;course on Sales Gravy University today.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll keep you up at night: How do you take a company from $300K in annual revenue to $1.5 million in 18 months, then scale to $3-$5 million within five years?</p>
<p>That’s the challenge facing Greg Hirschi from Colorado. He’s the new executive leader of an 18-year-old company selling ethics assessment services to professional licensing boards. They’ve expanded from an entrepreneurial model to a small team with one salesperson and one customer service representative. The goal is aggressive growth, and Greg needs to know where to focus his limited resources to get the biggest bang for his buck.</p>
<p>If you’re nodding your head right now because you’re in a similar situation, pay attention. Because the mistakes you make at $300K will haunt you at $3 million.</p>
<h2 id="h-the-resource-reality-check">The Resource Reality Check</h2>
<p>Let’s be brutally honest about what a $300K revenue company means: You have no money. You have a razor-thin budget. You have one salesperson and one leader trying to do everything.</p>
<p>At this stage, you have exactly one priority: REVENUE.</p>
<p>You don’t have the luxury of fixing operations, perfecting your tech stack, or building elaborate systems. You need to sell. Period.</p>
<p>Here’s where most small companies screw this up. They think selling means taking anything with a pulse. If it can fog a mirror, they’ll do business with it. That’s a death spiral disguised as growth.</p>
<h2 id="h-the-operator-s-dilemma">The Operator’s Dilemma</h2>
<p>Greg comes from an operations background. He’s analytical, process-driven, and systematic. Those traits are incredible assets for building a business, especially when the goal is to scale <em>fast</em>. But they can also be a liability when managing salespeople.</p>
<p>Here’s what happens: Operators think in systems and logic. Salespeople think in relationships and emotion. Operators want everything organized and predictable. Salespeople throw deals on the table that are messy and unpredictable.</p>
<p>If you’re an operator trying to lead sales, you need to understand this fundamental tension. Your salesperson is out there getting hammered with objections every single day, building narratives in their head about why people won’t buy. You’re thinking, “Just brush it off and do it again. What’s wrong with you?” They’re thinking, “You have no idea what it’s like out here.”</p>
<p>This is why reading <a href="https://a.co/d/iXVnnlf" rel="nofollow"><em>New Sales Simplified</em> by Mike Weinberg</a> is non-negotiable if you’re an operator managing sales. You need to learn how salespeople think, how they operate, and how to lead them effectively without losing your mind.</p>
<h2 id="h-start-with-your-icp-or-die-trying">Start With Your ICP or Die Trying</h2>
<p>The single most important thing Greg needs to do right now to scale is get laser-focused on his Ideal Customer Profile.</p>
<p>Not kind of focused. Not “we have a general idea.” I mean obsessively, precisely, ridiculously dialed in on exactly who they should be targeting.</p>
<p>Why does this matters so much at $300K? Greg’s salesperson has a $600K pipeline and will close 50% of it. Sounds great, right? But if half those customers churn because they’re the wrong fit, requiring constant re-education and hand-holding, Greg’s salesperson will get stuck in account management mode. They’ll stop <a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">prospecting for new business</a> because they’re too busy re-selling existing accounts.</p>
<p>That’s how you stay stuck at $300K forever.</p>
<p>Your ICP drives everything. It determines your messaging, your marketing, your presentation materials, and which stakeholders you need to reach inside target organizations. It helps you build relevant social proof stories. It allows you to coach your salesperson on handling specific objections instead of generic brush-offs.</p>
<p>Most importantly, it gives you guardrails. You can ask your salesperson in pipeline reviews: “Tell me the strategic reason why we should chase this account. How does it fit our ICP? Why is this worth our limited resources when our singular goal right now is growth?”</p>
<p>When you’re running a $300K company with one salesperson and one leader, you cannot afford to chase every deal. You need to focus on the right deals that will close and stick around.</p>
<h2 id="h-the-resell-problem">The Resell Problem</h2>
<p>Greg’s company doesn’t have contracts. They discovered that larger organizations with stable staff become sticky customers once they see the value. <a href="https://salesgravy.com/small-business-guide-sales-training/" rel="nofollow">Smaller organizations</a> with high turnover require constant re-education and reselling.</p>
<p>This is not how you scale.</p>
<p>If you don’t segment your market correctly and build processes around retention, you’ll hit a wall fast. Your salesperson will close deals, then get pulled back into account management, abandoning the pipeline. Salespeople will always choose talking to people they already know over talking to strangers.</p>
<p>You don’t have this problem yet at $300K. But you will as you begin to scale. Start thinking strategically now about your retention process and which customer segments are worth the ongoing investment.</p>
<h2 id="h-the-foundation-that-changes-everything">The Foundation That Changes Everything</h2>
<p>Getting your ICP right isn’t just about qualifying accounts. It’s about building a foundation that allows you to scale without constantly backtracking to fix problems you created by going after the wrong customers.</p>
<p>Every time you chase the wrong deal, you’re creating downstream problems. You’re wasting limited resources. You’re building frustration in your team. You’re teaching your salesperson bad habits about what constitutes a qualified opportunity.</p>
<p>The leap from $300K to $600K in annual revenue is hard. The leap to $1.2 million is harder. The leap to $3.5 million is brutal. But if you get the foundation right now while you have backing and support, those leaps become exponentially easier.</p>
<h2 id="h-your-playbook-for-growth">Your Playbook for Growth</h2>
<p>Start with <a href="https://salesgravy.com/courses/objections-sales-conflict-and-closing-skills/" rel="nofollow">objection handling fundamentals</a> that are specific to your ICP. When you know exactly who you’re targeting, you can anticipate their concerns and craft precise responses that resonate.</p>
<p>Build your messaging around the multi-threaded stakeholders in your target organizations. Who needs to be involved in the buying decision? What does each person care about?</p>
<p>Create a systematic, process-based approach to pipeline management. As an operator, this is your superpower. You can bring discipline and structure to a highly emotional profession.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>At $300K, you’re essentially starting from scratch. You have aggressive growth targets, limited resources, and one shot to get this right.</p>
<p>Stop being reactive. Start being strategic. Get obsessed with your ICP. Build processes around the right customers. Coach your salesperson with precision instead of frustration.</p>
<p>That’s how you scale from $300K to millions. That’s how you avoid the mistakes that kill small companies. And that’s how you build a business that doesn’t just grow, but grows sustainably.</p>
<p>The good news? You have the backing to do this right. Don’t waste it chasing the wrong customers just because you need revenue today. Build the foundation that generates revenue for years to come.</p>
<hr/>
<p>Lead your salesperson, focus on the right deals, and scale from $300K to millions—start Jeb Blount’s <em>Sales Leadership Essentials</em> course on Sales Gravy University today.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll keep you up at night: How do you take a company from $300K in annual revenue to $1.5 million in 18 months, then scale to $3-$5 million within five years?&lt;/p&gt;
&lt;p&gt;That’s the challenge facing Greg Hirschi from Colorado. He’s the new executive leader of an 18-year-old company selling ethics assessment services to professional licensing boards. They’ve expanded from an entrepreneurial model to a small team with one salesperson and one customer service representative. The goal is aggressive growth, and Greg needs to know where to focus his limited resources to get the biggest bang for his buck.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now because you’re in a similar situation, pay attention. Because the mistakes you make at $300K will haunt you at $3 million.&lt;/p&gt;
&lt;h2 id=&#34;h-the-resource-reality-check&#34;&gt;The Resource Reality Check&lt;/h2&gt;
&lt;p&gt;Let’s be brutally honest about what a $300K revenue company means: You have no money. You have a razor-thin budget. You have one salesperson and one leader trying to do everything.&lt;/p&gt;
&lt;p&gt;At this stage, you have exactly one priority: REVENUE.&lt;/p&gt;
&lt;p&gt;You don’t have the luxury of fixing operations, perfecting your tech stack, or building elaborate systems. You need to sell. Period.&lt;/p&gt;
&lt;p&gt;Here’s where most small companies screw this up. They think selling means taking anything with a pulse. If it can fog a mirror, they’ll do business with it. That’s a death spiral disguised as growth.&lt;/p&gt;
&lt;h2 id=&#34;h-the-operator-s-dilemma&#34;&gt;The Operator’s Dilemma&lt;/h2&gt;
&lt;p&gt;Greg comes from an operations background. He’s analytical, process-driven, and systematic. Those traits are incredible assets for building a business, especially when the goal is to scale &lt;em&gt;fast&lt;/em&gt;. But they can also be a liability when managing salespeople.&lt;/p&gt;
&lt;p&gt;Here’s what happens: Operators think in systems and logic. Salespeople think in relationships and emotion. Operators want everything organized and predictable. Salespeople throw deals on the table that are messy and unpredictable.&lt;/p&gt;
&lt;p&gt;If you’re an operator trying to lead sales, you need to understand this fundamental tension. Your salesperson is out there getting hammered with objections every single day, building narratives in their head about why people won’t buy. You’re thinking, “Just brush it off and do it again. What’s wrong with you?” They’re thinking, “You have no idea what it’s like out here.”&lt;/p&gt;
&lt;p&gt;This is why reading &lt;a href=&#34;https://a.co/d/iXVnnlf&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;New Sales Simplified&lt;/em&gt; by Mike Weinberg&lt;/a&gt; is non-negotiable if you’re an operator managing sales. You need to learn how salespeople think, how they operate, and how to lead them effectively without losing your mind.&lt;/p&gt;
&lt;h2 id=&#34;h-start-with-your-icp-or-die-trying&#34;&gt;Start With Your ICP or Die Trying&lt;/h2&gt;
&lt;p&gt;The single most important thing Greg needs to do right now to scale is get laser-focused on his Ideal Customer Profile.&lt;/p&gt;
&lt;p&gt;Not kind of focused. Not “we have a general idea.” I mean obsessively, precisely, ridiculously dialed in on exactly who they should be targeting.&lt;/p&gt;
&lt;p&gt;Why does this matters so much at $300K? Greg’s salesperson has a $600K pipeline and will close 50% of it. Sounds great, right? But if half those customers churn because they’re the wrong fit, requiring constant re-education and hand-holding, Greg’s salesperson will get stuck in account management mode. They’ll stop &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;prospecting for new business&lt;/a&gt; because they’re too busy re-selling existing accounts.&lt;/p&gt;
&lt;p&gt;That’s how you stay stuck at $300K forever.&lt;/p&gt;
&lt;p&gt;Your ICP drives everything. It determines your messaging, your marketing, your presentation materials, and which stakeholders you need to reach inside target organizations. It helps you build relevant social proof stories. It allows you to coach your salesperson on handling specific objections instead of generic brush-offs.&lt;/p&gt;
&lt;p&gt;Most importantly, it gives you guardrails. You can ask your salesperson in pipeline reviews: “Tell me the strategic reason why we should chase this account. How does it fit our ICP? Why is this worth our limited resources when our singular goal right now is growth?”&lt;/p&gt;
&lt;p&gt;When you’re running a $300K company with one salesperson and one leader, you cannot afford to chase every deal. You need to focus on the right deals that will close and stick around.&lt;/p&gt;
&lt;h2 id=&#34;h-the-resell-problem&#34;&gt;The Resell Problem&lt;/h2&gt;
&lt;p&gt;Greg’s company doesn’t have contracts. They discovered that larger organizations with stable staff become sticky customers once they see the value. &lt;a href=&#34;https://salesgravy.com/small-business-guide-sales-training/&#34; rel=&#34;nofollow&#34;&gt;Smaller organizations&lt;/a&gt; with high turnover require constant re-education and reselling.&lt;/p&gt;
&lt;p&gt;This is not how you scale.&lt;/p&gt;
&lt;p&gt;If you don’t segment your market correctly and build processes around retention, you’ll hit a wall fast. Your salesperson will close deals, then get pulled back into account management, abandoning the pipeline. Salespeople will always choose talking to people they already know over talking to strangers.&lt;/p&gt;
&lt;p&gt;You don’t have this problem yet at $300K. But you will as you begin to scale. Start thinking strategically now about your retention process and which customer segments are worth the ongoing investment.&lt;/p&gt;
&lt;h2 id=&#34;h-the-foundation-that-changes-everything&#34;&gt;The Foundation That Changes Everything&lt;/h2&gt;
&lt;p&gt;Getting your ICP right isn’t just about qualifying accounts. It’s about building a foundation that allows you to scale without constantly backtracking to fix problems you created by going after the wrong customers.&lt;/p&gt;
&lt;p&gt;Every time you chase the wrong deal, you’re creating downstream problems. You’re wasting limited resources. You’re building frustration in your team. You’re teaching your salesperson bad habits about what constitutes a qualified opportunity.&lt;/p&gt;
&lt;p&gt;The leap from $300K to $600K in annual revenue is hard. The leap to $1.2 million is harder. The leap to $3.5 million is brutal. But if you get the foundation right now while you have backing and support, those leaps become exponentially easier.&lt;/p&gt;
&lt;h2 id=&#34;h-your-playbook-for-growth&#34;&gt;Your Playbook for Growth&lt;/h2&gt;
&lt;p&gt;Start with &lt;a href=&#34;https://salesgravy.com/courses/objections-sales-conflict-and-closing-skills/&#34; rel=&#34;nofollow&#34;&gt;objection handling fundamentals&lt;/a&gt; that are specific to your ICP. When you know exactly who you’re targeting, you can anticipate their concerns and craft precise responses that resonate.&lt;/p&gt;
&lt;p&gt;Build your messaging around the multi-threaded stakeholders in your target organizations. Who needs to be involved in the buying decision? What does each person care about?&lt;/p&gt;
&lt;p&gt;Create a systematic, process-based approach to pipeline management. As an operator, this is your superpower. You can bring discipline and structure to a highly emotional profession.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;At $300K, you’re essentially starting from scratch. You have aggressive growth targets, limited resources, and one shot to get this right.&lt;/p&gt;
&lt;p&gt;Stop being reactive. Start being strategic. Get obsessed with your ICP. Build processes around the right customers. Coach your salesperson with precision instead of frustration.&lt;/p&gt;
&lt;p&gt;That’s how you scale from $300K to millions. That’s how you avoid the mistakes that kill small companies. And that’s how you build a business that doesn’t just grow, but grows sustainably.&lt;/p&gt;
&lt;p&gt;The good news? You have the backing to do this right. Don’t waste it chasing the wrong customers just because you need revenue today. Build the foundation that generates revenue for years to come.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Lead your salesperson, focus on the right deals, and scale from $300K to millions—start Jeb Blount’s &lt;em&gt;Sales Leadership Essentials&lt;/em&gt; course on Sales Gravy University today.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-scale-a-300k-company-to-multi-million-dollar-revenue-ask-jeb/</link>
                <pubDate>Tue, 21 Oct 2025 18:32:00 &#43;0000</pubDate>
                <itunes:duration>1134</itunes:duration>
                
                
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                <itunes:title>What Surprises Salespeople the Most When They Pick Up the Phone (Money Monday)</itunes:title>
                <title>What Surprises Salespeople the Most When They Pick Up the Phone (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;I&amp;#8217;ve been intrigued by all of the &lt;a href=&#34;https://salesgravy.com/7-ways-to-fail-at-social-selling-how-to-change-your-approach/&#34;&gt;LinkedIn&lt;/a&gt; posts lately from sales professionals, leaders, and experts proclaiming the phone is back! Even the “phone-is-dead” evangelists seem to have had a change of heart and are encouraging salespeople to “phone a customer.”&amp;#160;&lt;/p&gt;
&lt;p&gt;My favorite posts are from salespeople who took this advice, called a customer, and were surprised—&lt;em&gt;even stunned—&lt;/em&gt;to discover that their customer actually &lt;strong&gt;wanted&lt;/strong&gt; &lt;strong&gt;to talk&lt;/strong&gt;. It’s more proof that buyers are starving for real, authentic, human-to-human conversations with their sales reps and account managers.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-when-sellers-make-their-first-call-in-years&#34;&gt;When Sellers Make Their First Call in Years&lt;/h2&gt;
&lt;p&gt;I saw one post yesterday from an account manager who said that, for the first time in years, he had picked up the phone and called a customer. In his post, he described how rewarding it was to have a real, live conversation—as if this was some new revelation. He said that even though the phone was “old school,” he had given it a try because his customers weren’t &lt;a href=&#34;https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;responding to his emails&lt;/a&gt; anymore.&amp;#160;&lt;/p&gt;
&lt;p&gt;Although I&amp;#8217;m super pleased to see that salespeople are rediscovering the power of the humble phone, I was bothered by this particular post because it is an indictment of just how far the sales profession has fallen over the past few years.&lt;/p&gt;
&lt;p&gt;It also exposes the malpractice of this guy’s leadership team. Seriously, how is it possible that his leaders and company allowed him to avoid having actual conversations with his customers for years?&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-pick-up-the-phone-and-talk-to-your-customers&#34;&gt;Pick Up the Phone and Talk to Your Customers&lt;/h2&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-to-balance-prospecting-activity-with-account-management/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Account managers&lt;/a&gt; who are not talking with their customers, the ones who keep their customers at digital arm&amp;#8217;s length and send random “just checking in emails,” are swinging the door open and inviting competitors in.&lt;/p&gt;
&lt;p&gt;When you fail to proactively manage relationships—when you don’t talk with your customers—those customers end up talking to your competitors and considering other options.&lt;/p&gt;
&lt;p&gt;Nearly 70 percent of customers are lost due to neglect. Not prices, not products, not the economy, not aggressive competitors.&lt;/p&gt;
&lt;p&gt;Neglect! They feel the sting of being taken for granted. If you&amp;#8217;ve ever been taken for granted (and I bet you have), you know that it makes you feel unimportant, small, and resentful, which can lead to the feeling of contempt.&lt;/p&gt;
&lt;p&gt;Resentment and contempt are the two most powerful negative emotions in the pantheon of human emotions. They are the gangrene of relationships, festering below the surface, slowly rotting away the connections that bind people together until the relationship is destroyed.&lt;/p&gt;
&lt;p&gt;The good news is the secret to &lt;a href=&#34;https://salesgravy.com/account-management-excellence-will-frattini/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;defending accounts&lt;/a&gt; is completely in your control. It’s simple. Pay attention to your customers.&lt;/p&gt;
&lt;p&gt;And guess what? A simple, regular phone call can make all the difference. Just pick up the phone, dial their number, and ask or say:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;em&gt;How are&lt;/em&gt; &lt;em&gt;you doing?&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;em&gt;What can I do to help you?&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;em&gt;I&lt;/em&gt; &lt;em&gt;have an idea for you.&lt;/em&gt;&lt;em&gt;  &lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;em&gt;Have a great weekend.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;em&gt;Thank you for your business.&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Regular telephone contact ensures that you are top of mind with customers. Hearing your voice lets them know that you care. It doesn’t need to be anything particularly special. You don’t need to schedule it on their calendar. You don’t need a reason to tell your customers that you appreciate them.&amp;#160;&lt;/p&gt;
&lt;p&gt;Pick up the phone and say “hello” because it doesn’t cost a thing to pay attention to your customers.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-a-how-ai-will-replace-you-reality-check&#34;&gt;&lt;strong&gt;A “How AI Will Replace You” Reality Check&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;But it’s not just that account manager and his company. Rather than picking up the phone and talking with people, sales professionals everywhere have replaced this beautiful, synchronous sales communication tool with email.&lt;/p&gt;
&lt;p&gt;This aversion to talking with people by phone has become so acute that at least half of Sales Gravy’s training and consulting engagements have focused on one thing: Teaching and compelling salespeople to pick up the damn phone and just have real-time human conversations.&amp;#160;&lt;/p&gt;
&lt;p&gt;So, let’s start with a reality check:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;The telephone is not old school. &lt;/li&gt;
&lt;li&gt;Talking in real time with your prospects and customers on the phone is not old school. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Pay attention:&lt;/strong&gt; Talking with people is THE School with a capital THE.&amp;#160;&lt;/p&gt;
&lt;p&gt;That’s what you get paid to do. The more people you talk with, the more you will sell. And the easiest, fastest, lowest-friction means of talking with people is by phone.&amp;#160;&lt;/p&gt;
&lt;p&gt;Last Monday, I discussed the reasons why &lt;a href=&#34;https://salesgravy.com/is-ai-coming-for-your-sales-job/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;AI will not be displacing sales professionals&lt;/a&gt; any time soon. I made the argument that sales is the most human-centric career choice in the age of AI.&amp;#160;&lt;/p&gt;
&lt;p&gt;But there is a caveat. If you choose to keep your customers and prospects and digital arm&amp;#8217;s length or if you avoid engaging in synchronous conversations by phone, in-person, or video, &lt;strong&gt;AI can and will replace you.&lt;/strong&gt;&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-workhorse-of-selling&#34;&gt;&lt;strong&gt;The Workhorse of Selling&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ever since Alexander Graham Bell uttered the first words on the first phone over 140 years ago (Mr. Watson, com here, I want to see you.) the telephone has been the workhorse of selling. The telephone has always been and will continue to be your most powerful sales tool.&lt;/p&gt;
&lt;p&gt;I’ll bet my next book royalty check that there is a phone near you right now. People sleep with their phones, eat with their phones, and are more likely to lose their car keys and wallet than their phone. Though it is probably used more for texting, posting selfies, and watching cat videos, if you dial a number, in an instant, you can be in a sales conversation.&lt;/p&gt;
&lt;p&gt;So, I’m going to say this one more time, slowly, for the folks in the back of the room who are still not tracking. You get paid to talk with people. There is no other tool that will connect you to people faster, deliver better results, fill your pipe more effectively, and help you cover more accounts and ground in less time than the humble telephone.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-lazy-excuse-for-not-using-the-phone&#34;&gt;&lt;strong&gt;The Lazy Excuse for Not Using the Phone&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you are one of the many salespeople who are quick to say, “My customers like it better when I use email,” I’ve got a message for you. The “My customers like it better when I use email” trope is primarily a BS story that YOU keep telling yourself to justify why YOU are not talking with people.&lt;/p&gt;
&lt;p&gt;This lazy excuse is why so many salespeople have devolved into asynchronous sellers. Trust me, if you keep this behavior up, the robots are coming for you.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;m not downplaying email as a sales channel. There are plenty of situations when email is the most appropriate communication tool.&amp;#160;&lt;/p&gt;
&lt;p&gt;What I’m trying to get through to you is that when you consistently default to an asynchronous communication channel like email—because emotionally it’s easier for you to keep people at arm&amp;#8217;s length—human connections begin breaking.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-the-phone-improves-productivity&#34;&gt;How the Phone Improves Productivity&lt;/h2&gt;
&lt;p&gt;What’s beautiful is that the phone can make you more productive. In so many cases, one short phone conversation can replace five or more emails and the frustrating back and forth that comes with them.&amp;#160;&lt;/p&gt;
&lt;p&gt;When there is a misunderstanding, before you reach for your keyboard to blindly send another email, stop and pick up the phone.&lt;/p&gt;
&lt;p&gt;Over my many years in business, I’ve found that the phone is the quickest and most effective way to easily solve problems and handle sales tasks that require human-to-human connection.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-when-in-doubt-pick-up-the-phone&#34;&gt;When in Doubt, Pick Up the Phone&lt;/h2&gt;
&lt;p&gt;I live by a simple sales mantra: &lt;em&gt;When in doubt, pick up the phone&lt;/em&gt;.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Got a customer service issue? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;Have a misunderstanding? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;Want to stay in touch and keep your relationships anchored? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;Need a reference or a referral? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;Have a question? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;Need to follow up? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;Deal stalled? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;Need to qualify an opportunity or identify a buying window? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;Before you schedule yet another excruciating Teams or Zoom meeting? &lt;em&gt;Try giving your customer a call. I’m positive that they’ll appreciate not needing to schedule time on their calendar and be on camera when you can both just jump on the phone. &lt;/em&gt;&lt;/li&gt;
&lt;li&gt;Empty pipeline? &lt;em&gt;Put the cat video down and pick up the damn phone!&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;And when it’s the end of the day and you’re tired and ready to go home, always stop and will yourself to pick up the phone and make one more call.&amp;#160;&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you haven’t ordered my book &lt;a href=&#34;https://www.amazon.com/dp/1394316712&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;&lt;em&gt;The LinkedIn Edge&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt; yet, stop now and take action. This instant bestseller will transform your relationship with LinkedIn, give you new tools and techniques for using LinkedIn for prospecting, and make you a lot of money.&amp;#160;&lt;/p&gt;
&lt;p&gt;Here’s what one five-star reviewer said on Amazon: &lt;em&gt;“I’m impressed by how Jeb cuts through the noise and delivers sales insights that feel practical, human, and immediately useful. What stood out to me is how he shows you not only how to leverage LinkedIn &amp;#38; AI to increase sales, but also how to bring the human side back into the process—reminding us that relationships are at the heart of sales.”&amp;#160;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;————————————————————————————————————————&lt;/p&gt;
&lt;p&gt;If you don’t have &lt;a href=&#34;https://www.amazon.com/dp/1394316712&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;&lt;strong&gt;The LinkedIn Edge&lt;/strong&gt;&lt;/em&gt;&lt;/a&gt;, go now and get your copy at Barnes &amp;#38; Noble or Amazon.&lt;/p&gt;

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                <description><![CDATA[<p>I’ve been intrigued by all of the <a href="https://salesgravy.com/7-ways-to-fail-at-social-selling-how-to-change-your-approach/" rel="nofollow">LinkedIn</a> posts lately from sales professionals, leaders, and experts proclaiming the phone is back! Even the “phone-is-dead” evangelists seem to have had a change of heart and are encouraging salespeople to “phone a customer.” </p><p>My favorite posts are from salespeople who took this advice, called a customer, and were surprised—<em>even stunned—</em>to discover that their customer actually <strong>wanted</strong> <strong>to talk</strong>. It’s more proof that buyers are starving for real, authentic, human-to-human conversations with their sales reps and account managers. </p><h2>When Sellers Make Their First Call in Years</h2><p>I saw one post yesterday from an account manager who said that, for the first time in years, he had picked up the phone and called a customer. In his post, he described how rewarding it was to have a real, live conversation—as if this was some new revelation. He said that even though the phone was “old school,” he had given it a try because his customers weren’t <a href="https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/" rel="nofollow">responding to his emails</a> anymore. </p><p>Although I’m super pleased to see that salespeople are rediscovering the power of the humble phone, I was bothered by this particular post because it is an indictment of just how far the sales profession has fallen over the past few years.</p><p>It also exposes the malpractice of this guy’s leadership team. Seriously, how is it possible that his leaders and company allowed him to avoid having actual conversations with his customers for years? </p><h2>Pick Up the Phone and Talk to Your Customers</h2><p><a href="https://salesgravy.com/how-to-balance-prospecting-activity-with-account-management/" rel="nofollow">Account managers</a> who are not talking with their customers, the ones who keep their customers at digital arm’s length and send random “just checking in emails,” are swinging the door open and inviting competitors in.</p><p>When you fail to proactively manage relationships—when you don’t talk with your customers—those customers end up talking to your competitors and considering other options.</p><p>Nearly 70 percent of customers are lost due to neglect. Not prices, not products, not the economy, not aggressive competitors.</p><p>Neglect! They feel the sting of being taken for granted. If you’ve ever been taken for granted (and I bet you have), you know that it makes you feel unimportant, small, and resentful, which can lead to the feeling of contempt.</p><p>Resentment and contempt are the two most powerful negative emotions in the pantheon of human emotions. They are the gangrene of relationships, festering below the surface, slowly rotting away the connections that bind people together until the relationship is destroyed.</p><p>The good news is the secret to <a href="https://salesgravy.com/account-management-excellence-will-frattini/" rel="nofollow">defending accounts</a> is completely in your control. It’s simple. Pay attention to your customers.</p><p>And guess what? A simple, regular phone call can make all the difference. Just pick up the phone, dial their number, and ask or say:</p><ul><li><em>How are</em> <em>you doing?</em></li><li><em>What can I do to help you?</em></li><li><em>I</em> <em>have an idea for you.  </em></li><li><em>Have a great weekend.</em></li><li><em>Thank you for your business.</em></li></ul><p>Regular telephone contact ensures that you are top of mind with customers. Hearing your voice lets them know that you care. It doesn’t need to be anything particularly special. You don’t need to schedule it on their calendar. You don’t need a reason to tell your customers that you appreciate them. </p><p>Pick up the phone and say “hello” because it doesn’t cost a thing to pay attention to your customers.</p><h2><strong>A “How AI Will Replace You” Reality Check</strong></h2><p>But it’s not just that account manager and his company. Rather than picking up the phone and talking with people, sales professionals everywhere have replaced this beautiful, synchronous sales communication tool with email.</p><p>This aversion to talking with people by phone has become so acute that at least half of Sales Gravy’s training and consulting engagements have focused on one thing: Teaching and compelling salespeople to pick up the damn phone and just have real-time human conversations. </p><p>So, let’s start with a reality check:</p><ul><li>The telephone is not old school. </li><li>Talking in real time with your prospects and customers on the phone is not old school. </li></ul><p><strong>Pay attention:</strong> Talking with people is THE School with a capital THE. </p><p>That’s what you get paid to do. The more people you talk with, the more you will sell. And the easiest, fastest, lowest-friction means of talking with people is by phone. </p><p>Last Monday, I discussed the reasons why <a href="https://salesgravy.com/is-ai-coming-for-your-sales-job/" rel="nofollow">AI will not be displacing sales professionals</a> any time soon. I made the argument that sales is the most human-centric career choice in the age of AI. </p><p>But there is a caveat. If you choose to keep your customers and prospects and digital arm’s length or if you avoid engaging in synchronous conversations by phone, in-person, or video, <strong>AI can and will replace you.</strong> </p><h2><strong>The Workhorse of Selling</strong></h2><p>Ever since Alexander Graham Bell uttered the first words on the first phone over 140 years ago (Mr. Watson, com here, I want to see you.) the telephone has been the workhorse of selling. The telephone has always been and will continue to be your most powerful sales tool.</p><p>I’ll bet my next book royalty check that there is a phone near you right now. People sleep with their phones, eat with their phones, and are more likely to lose their car keys and wallet than their phone. Though it is probably used more for texting, posting selfies, and watching cat videos, if you dial a number, in an instant, you can be in a sales conversation.</p><p>So, I’m going to say this one more time, slowly, for the folks in the back of the room who are still not tracking. You get paid to talk with people. There is no other tool that will connect you to people faster, deliver better results, fill your pipe more effectively, and help you cover more accounts and ground in less time than the humble telephone. </p><h2><strong>The Lazy Excuse for Not Using the Phone</strong></h2><p>If you are one of the many salespeople who are quick to say, “My customers like it better when I use email,” I’ve got a message for you. The “My customers like it better when I use email” trope is primarily a BS story that YOU keep telling yourself to justify why YOU are not talking with people.</p><p>This lazy excuse is why so many salespeople have devolved into asynchronous sellers. Trust me, if you keep this behavior up, the robots are coming for you.</p><p>I’m not downplaying email as a sales channel. There are plenty of situations when email is the most appropriate communication tool. </p><p>What I’m trying to get through to you is that when you consistently default to an asynchronous communication channel like email—because emotionally it’s easier for you to keep people at arm’s length—human connections begin breaking.</p><h2>How the Phone Improves Productivity</h2><p>What’s beautiful is that the phone can make you more productive. In so many cases, one short phone conversation can replace five or more emails and the frustrating back and forth that comes with them. </p><p>When there is a misunderstanding, before you reach for your keyboard to blindly send another email, stop and pick up the phone.</p><p>Over my many years in business, I’ve found that the phone is the quickest and most effective way to easily solve problems and handle sales tasks that require human-to-human connection.  </p><h2>When in Doubt, Pick Up the Phone</h2><p>I live by a simple sales mantra: <em>When in doubt, pick up the phone</em>.</p><ul><li>Got a customer service issue? <em>Pick up the phone.</em></li><li>Have a misunderstanding? <em>Pick up the phone.</em></li><li>Want to stay in touch and keep your relationships anchored? <em>Pick up the phone.</em></li><li>Need a reference or a referral? <em>Pick up the phone.</em></li><li>Have a question? <em>Pick up the phone.</em></li><li>Need to follow up? <em>Pick up the phone.</em></li><li>Deal stalled? <em>Pick up the phone.</em></li><li>Need to qualify an opportunity or identify a buying window? <em>Pick up the phone.</em></li><li>Before you schedule yet another excruciating Teams or Zoom meeting? <em>Try giving your customer a call. I’m positive that they’ll appreciate not needing to schedule time on their calendar and be on camera when you can both just jump on the phone. </em></li><li>Empty pipeline? <em>Put the cat video down and pick up the damn phone!</em></li></ul><p>And when it’s the end of the day and you’re tired and ready to go home, always stop and will yourself to pick up the phone and make one more call. </p><p>If you haven’t ordered my book <a href="https://www.amazon.com/dp/1394316712" rel="nofollow"><strong><em>The LinkedIn Edge</em></strong></a> yet, stop now and take action. This instant bestseller will transform your relationship with LinkedIn, give you new tools and techniques for using LinkedIn for prospecting, and make you a lot of money. </p><p>Here’s what one five-star reviewer said on Amazon: <em>“I’m impressed by how Jeb cuts through the noise and delivers sales insights that feel practical, human, and immediately useful. What stood out to me is how he shows you not only how to leverage LinkedIn &amp; AI to increase sales, but also how to bring the human side back into the process—reminding us that relationships are at the heart of sales.” </em></p><p>————————————————————————————————————————</p><p>If you don’t have <a href="https://www.amazon.com/dp/1394316712" rel="nofollow"><strong><em>The LinkedIn Edge</em></strong></a>, go now and get your copy at Barnes &amp; Noble or Amazon.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;I’ve been intrigued by all of the &lt;a href=&#34;https://salesgravy.com/7-ways-to-fail-at-social-selling-how-to-change-your-approach/&#34; rel=&#34;nofollow&#34;&gt;LinkedIn&lt;/a&gt; posts lately from sales professionals, leaders, and experts proclaiming the phone is back! Even the “phone-is-dead” evangelists seem to have had a change of heart and are encouraging salespeople to “phone a customer.” &lt;/p&gt;&lt;p&gt;My favorite posts are from salespeople who took this advice, called a customer, and were surprised—&lt;em&gt;even stunned—&lt;/em&gt;to discover that their customer actually &lt;strong&gt;wanted&lt;/strong&gt; &lt;strong&gt;to talk&lt;/strong&gt;. It’s more proof that buyers are starving for real, authentic, human-to-human conversations with their sales reps and account managers. &lt;/p&gt;&lt;h2&gt;When Sellers Make Their First Call in Years&lt;/h2&gt;&lt;p&gt;I saw one post yesterday from an account manager who said that, for the first time in years, he had picked up the phone and called a customer. In his post, he described how rewarding it was to have a real, live conversation—as if this was some new revelation. He said that even though the phone was “old school,” he had given it a try because his customers weren’t &lt;a href=&#34;https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/&#34; rel=&#34;nofollow&#34;&gt;responding to his emails&lt;/a&gt; anymore. &lt;/p&gt;&lt;p&gt;Although I’m super pleased to see that salespeople are rediscovering the power of the humble phone, I was bothered by this particular post because it is an indictment of just how far the sales profession has fallen over the past few years.&lt;/p&gt;&lt;p&gt;It also exposes the malpractice of this guy’s leadership team. Seriously, how is it possible that his leaders and company allowed him to avoid having actual conversations with his customers for years? &lt;/p&gt;&lt;h2&gt;Pick Up the Phone and Talk to Your Customers&lt;/h2&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-to-balance-prospecting-activity-with-account-management/&#34; rel=&#34;nofollow&#34;&gt;Account managers&lt;/a&gt; who are not talking with their customers, the ones who keep their customers at digital arm’s length and send random “just checking in emails,” are swinging the door open and inviting competitors in.&lt;/p&gt;&lt;p&gt;When you fail to proactively manage relationships—when you don’t talk with your customers—those customers end up talking to your competitors and considering other options.&lt;/p&gt;&lt;p&gt;Nearly 70 percent of customers are lost due to neglect. Not prices, not products, not the economy, not aggressive competitors.&lt;/p&gt;&lt;p&gt;Neglect! They feel the sting of being taken for granted. If you’ve ever been taken for granted (and I bet you have), you know that it makes you feel unimportant, small, and resentful, which can lead to the feeling of contempt.&lt;/p&gt;&lt;p&gt;Resentment and contempt are the two most powerful negative emotions in the pantheon of human emotions. They are the gangrene of relationships, festering below the surface, slowly rotting away the connections that bind people together until the relationship is destroyed.&lt;/p&gt;&lt;p&gt;The good news is the secret to &lt;a href=&#34;https://salesgravy.com/account-management-excellence-will-frattini/&#34; rel=&#34;nofollow&#34;&gt;defending accounts&lt;/a&gt; is completely in your control. It’s simple. Pay attention to your customers.&lt;/p&gt;&lt;p&gt;And guess what? A simple, regular phone call can make all the difference. Just pick up the phone, dial their number, and ask or say:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;em&gt;How are&lt;/em&gt; &lt;em&gt;you doing?&lt;/em&gt;&lt;/li&gt;&lt;li&gt;&lt;em&gt;What can I do to help you?&lt;/em&gt;&lt;/li&gt;&lt;li&gt;&lt;em&gt;I&lt;/em&gt; &lt;em&gt;have an idea for you.  &lt;/em&gt;&lt;/li&gt;&lt;li&gt;&lt;em&gt;Have a great weekend.&lt;/em&gt;&lt;/li&gt;&lt;li&gt;&lt;em&gt;Thank you for your business.&lt;/em&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Regular telephone contact ensures that you are top of mind with customers. Hearing your voice lets them know that you care. It doesn’t need to be anything particularly special. You don’t need to schedule it on their calendar. You don’t need a reason to tell your customers that you appreciate them. &lt;/p&gt;&lt;p&gt;Pick up the phone and say “hello” because it doesn’t cost a thing to pay attention to your customers.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;A “How AI Will Replace You” Reality Check&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;But it’s not just that account manager and his company. Rather than picking up the phone and talking with people, sales professionals everywhere have replaced this beautiful, synchronous sales communication tool with email.&lt;/p&gt;&lt;p&gt;This aversion to talking with people by phone has become so acute that at least half of Sales Gravy’s training and consulting engagements have focused on one thing: Teaching and compelling salespeople to pick up the damn phone and just have real-time human conversations. &lt;/p&gt;&lt;p&gt;So, let’s start with a reality check:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The telephone is not old school. &lt;/li&gt;&lt;li&gt;Talking in real time with your prospects and customers on the phone is not old school. &lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Pay attention:&lt;/strong&gt; Talking with people is THE School with a capital THE. &lt;/p&gt;&lt;p&gt;That’s what you get paid to do. The more people you talk with, the more you will sell. And the easiest, fastest, lowest-friction means of talking with people is by phone. &lt;/p&gt;&lt;p&gt;Last Monday, I discussed the reasons why &lt;a href=&#34;https://salesgravy.com/is-ai-coming-for-your-sales-job/&#34; rel=&#34;nofollow&#34;&gt;AI will not be displacing sales professionals&lt;/a&gt; any time soon. I made the argument that sales is the most human-centric career choice in the age of AI. &lt;/p&gt;&lt;p&gt;But there is a caveat. If you choose to keep your customers and prospects and digital arm’s length or if you avoid engaging in synchronous conversations by phone, in-person, or video, &lt;strong&gt;AI can and will replace you.&lt;/strong&gt; &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Workhorse of Selling&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Ever since Alexander Graham Bell uttered the first words on the first phone over 140 years ago (Mr. Watson, com here, I want to see you.) the telephone has been the workhorse of selling. The telephone has always been and will continue to be your most powerful sales tool.&lt;/p&gt;&lt;p&gt;I’ll bet my next book royalty check that there is a phone near you right now. People sleep with their phones, eat with their phones, and are more likely to lose their car keys and wallet than their phone. Though it is probably used more for texting, posting selfies, and watching cat videos, if you dial a number, in an instant, you can be in a sales conversation.&lt;/p&gt;&lt;p&gt;So, I’m going to say this one more time, slowly, for the folks in the back of the room who are still not tracking. You get paid to talk with people. There is no other tool that will connect you to people faster, deliver better results, fill your pipe more effectively, and help you cover more accounts and ground in less time than the humble telephone. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Lazy Excuse for Not Using the Phone&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;If you are one of the many salespeople who are quick to say, “My customers like it better when I use email,” I’ve got a message for you. The “My customers like it better when I use email” trope is primarily a BS story that YOU keep telling yourself to justify why YOU are not talking with people.&lt;/p&gt;&lt;p&gt;This lazy excuse is why so many salespeople have devolved into asynchronous sellers. Trust me, if you keep this behavior up, the robots are coming for you.&lt;/p&gt;&lt;p&gt;I’m not downplaying email as a sales channel. There are plenty of situations when email is the most appropriate communication tool. &lt;/p&gt;&lt;p&gt;What I’m trying to get through to you is that when you consistently default to an asynchronous communication channel like email—because emotionally it’s easier for you to keep people at arm’s length—human connections begin breaking.&lt;/p&gt;&lt;h2&gt;How the Phone Improves Productivity&lt;/h2&gt;&lt;p&gt;What’s beautiful is that the phone can make you more productive. In so many cases, one short phone conversation can replace five or more emails and the frustrating back and forth that comes with them. &lt;/p&gt;&lt;p&gt;When there is a misunderstanding, before you reach for your keyboard to blindly send another email, stop and pick up the phone.&lt;/p&gt;&lt;p&gt;Over my many years in business, I’ve found that the phone is the quickest and most effective way to easily solve problems and handle sales tasks that require human-to-human connection.  &lt;/p&gt;&lt;h2&gt;When in Doubt, Pick Up the Phone&lt;/h2&gt;&lt;p&gt;I live by a simple sales mantra: &lt;em&gt;When in doubt, pick up the phone&lt;/em&gt;.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Got a customer service issue? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;&lt;li&gt;Have a misunderstanding? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;&lt;li&gt;Want to stay in touch and keep your relationships anchored? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;&lt;li&gt;Need a reference or a referral? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;&lt;li&gt;Have a question? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;&lt;li&gt;Need to follow up? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;&lt;li&gt;Deal stalled? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;&lt;li&gt;Need to qualify an opportunity or identify a buying window? &lt;em&gt;Pick up the phone.&lt;/em&gt;&lt;/li&gt;&lt;li&gt;Before you schedule yet another excruciating Teams or Zoom meeting? &lt;em&gt;Try giving your customer a call. I’m positive that they’ll appreciate not needing to schedule time on their calendar and be on camera when you can both just jump on the phone. &lt;/em&gt;&lt;/li&gt;&lt;li&gt;Empty pipeline? &lt;em&gt;Put the cat video down and pick up the damn phone!&lt;/em&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;And when it’s the end of the day and you’re tired and ready to go home, always stop and will yourself to pick up the phone and make one more call. &lt;/p&gt;&lt;p&gt;If you haven’t ordered my book &lt;a href=&#34;https://www.amazon.com/dp/1394316712&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;&lt;em&gt;The LinkedIn Edge&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt; yet, stop now and take action. This instant bestseller will transform your relationship with LinkedIn, give you new tools and techniques for using LinkedIn for prospecting, and make you a lot of money. &lt;/p&gt;&lt;p&gt;Here’s what one five-star reviewer said on Amazon: &lt;em&gt;“I’m impressed by how Jeb cuts through the noise and delivers sales insights that feel practical, human, and immediately useful. What stood out to me is how he shows you not only how to leverage LinkedIn &amp;amp; AI to increase sales, but also how to bring the human side back into the process—reminding us that relationships are at the heart of sales.” &lt;/em&gt;&lt;/p&gt;&lt;p&gt;————————————————————————————————————————&lt;/p&gt;&lt;p&gt;If you don’t have &lt;a href=&#34;https://www.amazon.com/dp/1394316712&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;&lt;em&gt;The LinkedIn Edge&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;, go now and get your copy at Barnes &amp;amp; Noble or Amazon.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/what-surprises-salespeople-the-most-when-they-pick-up-the-phone-money-monday/</link>
                <pubDate>Sun, 19 Oct 2025 16:46:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/19/c80df4dd-631f-4be6-b15f-4b0969103125_is_ai_coming_for_your_sales_job.jpg"/>
                <itunes:duration>614</itunes:duration>
                
                
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            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Building Sales Teams That Actually Want to Show Up</itunes:title>
                <title>Building Sales Teams That Actually Want to Show Up</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Your sales team has the tools. They know the pitch. The CRM is full of leads. So why are half your reps still missing quota?&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href=&#34;https://www.linkedin.com/in/randywilinski/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Randy Wilinski&lt;/a&gt;&lt;/strong&gt; spent 15 years building high-performance sales teams before joining our training team at Sales Gravy. His answer to this question cuts through the usual explanations about territory problems or skill gaps. The real issue? Most sales leaders are managing activity instead of developing people. They&amp;#8217;re applying pressure instead of addressing the mental blocks that sabotage performance before reps ever pick up the phone.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-real-problem-holding-back-sales-teams&#34;&gt;&lt;strong&gt;The Real Problem Holding Back Sales Teams&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Walk into any sales bullpen and you’ll hear the same beliefs on repeat:&lt;/p&gt;
&lt;p&gt;“I’m not good at cold calling.”&lt;/p&gt;
&lt;p&gt;“Nobody wants to hear from me.”&lt;/p&gt;
&lt;p&gt;“I don’t know if I can hit these numbers.”&lt;/p&gt;
&lt;p&gt;Most leaders dismiss this as an attitude problem or lack of confidence. So they fire up the team with a motivational speech, send everyone back to their desks—and nothing changes.&lt;/p&gt;
&lt;p&gt;Here’s what’s being missed: These aren’t attitude problems. They’re belief systems that determine behavior. And behavior determines results.&lt;/p&gt;
&lt;p&gt;Nobody was born knowing how to sell. Your top performer didn’t start with the ability to handle objections or close deals. They learned it. But the reps who believe they can’t learn it won’t put in the work to improve. They’ll make half the calls, avoid the hard conversations, and prove themselves right.&lt;/p&gt;
&lt;p&gt;The real work of building elite performers is getting inside your reps’ heads and rooting out the thought processes that are killing their performance. That’s where true coaching separates managers from leaders.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-one-on-one-coaching-unlocks-growth&#34;&gt;&lt;strong&gt;Why One-on-One Coaching Unlocks Growth&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Group training builds skill, but addressing mental blocks requires &lt;a href=&#34;http://salesgravy.com/coach&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;one-on-one coaching&lt;/strong&gt;&lt;/a&gt;—where you can dig into patterns, ask uncomfortable questions, and challenge unhelpful thinking.&lt;/p&gt;
&lt;p&gt;Why does this rep always sabotage themselves right before closing a big deal? Where did this idea that &amp;#8220;people don&amp;#8217;t like being sold to&amp;#8221; come from? What past failure is creating this blind spot?&lt;/p&gt;
&lt;p&gt;Good coaches shine a light on the patterns that people fail to recognize or flat-out avoid. They name the behavior that’s been there all along, but no one wanted to confront.&lt;/p&gt;
&lt;p&gt;Awareness alone doesn&amp;#8217;t create change. Your rep can have that breakthrough moment where they realize they are the problem, and still fall back into the same habits.&lt;/p&gt;
&lt;p&gt;Real coaching means holding people accountable to the change they commit to making. It means checking in, following up, and not letting them slide back into old patterns when things get uncomfortable. That’s the difference between feel-good conversations and actual performance improvement.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-coaching-gap-in-sales-leadership&#34;&gt;&lt;strong&gt;The Coaching Gap in Sales Leadership&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Most sales leaders don&amp;#8217;t actually coach.&lt;/strong&gt;&lt;/a&gt; They manage activity, review numbers, and deliver pep talks. But managing metrics does not build high-performance sales teams. Developing people does.&lt;/p&gt;
&lt;p&gt;Coaching starts with curiosity. It means sitting down one-on-one and asking questions that uncover what is really holding a rep back. Not &amp;#8220;why didn’t you make enough calls?&amp;#8221; but &amp;#8220;what made those calls hard to make?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Sometimes the barrier is a belief. Other times, it is a communication issue between the rep and the leader. If you do not understand how each person communicates and processes feedback, you will keep missing the mark.&lt;/p&gt;
&lt;p&gt;When you tailor your coaching to match how a rep thinks and responds, conversations become more productive and performance starts to shift. That is how coaching turns from another meeting on the calendar into a catalyst for real growth.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-creating-an-environment-where-new-reps-actually-develop&#34;&gt;&lt;strong&gt;Creating an Environment Where New Reps Actually Develop&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The best thing you can do for your team is lower the pressure on outcomes and increase the focus on process. This doesn&amp;#8217;t mean accepting mediocrity—it means being relentless about the activities while being patient with the results.&lt;/p&gt;
&lt;p&gt;Your new reps are going to struggle. It’s a reality you have to accept, not a problem to solve. They need to fumble through bad calls, make mistakes, and learn from real conversations with prospects. You cannot prepare someone to be good at sales. They have to do it badly first.&lt;/p&gt;
&lt;p&gt;The question is whether you&amp;#8217;re creating an environment where that&amp;#8217;s okay. Where making a mess is expected, and failure is part of the learning process, instead of a reason to panic about their future with the company.&lt;/p&gt;
&lt;p&gt;Consider the typical new rep experience: second week on the job, a prospect tears them apart on a call. The bullpen laughs. The rep feels like an imposter. They&amp;#8217;re making dozens of dials a day and destroying every conversation.&lt;/p&gt;
&lt;p&gt;But if they keep showing up and keep making calls, something happens: They get slightly less terrible every week. That&amp;#8217;s the compounding effect you need to protect in your team. Consistency over time produces skill development. But only if you don&amp;#8217;t crush people&amp;#8217;s confidence before they have a chance to build competence.&lt;/p&gt;
&lt;p&gt;Your job as a leader is to set clear activity expectations, hold people to them, and trust the process. Make 50 calls. Talk to 10 decision-makers. Run 5 demos. Do that every day for three weeks and watch what happens. The skills develop naturally when the reps are unavoidable.&lt;/p&gt;
&lt;p&gt;You can’t do this if you’re constantly freaking out about weekly results or applying pressure instead of providing coaching. High-performance sales teams aren’t built on fear. They’re built on consistent execution &lt;a href=&#34;https://salesgravy.com/5-sales-leadership-skills-you-cant-fake/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;supported by leaders&lt;/strong&gt;&lt;/a&gt; who actually develop their people.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-building-a-high-performance-sales-team-looks-like-in-practice&#34;&gt;&lt;strong&gt;What Building a High-Performance Sales Team Looks Like in Practice&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Working one-on-one with reps creates breakthrough moments. They start to recognize the patterns that have been holding them back—the beliefs that quietly shape every call, and the habits that limit their results.&lt;/p&gt;
&lt;p&gt;But breakthroughs only matter if they lead to change. The real coaching happens in the follow-up:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Check in regularly.&lt;/strong&gt; Ask what they’ve done differently since your last conversation.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Revisit commitments.&lt;/strong&gt; Remind them of what they promised to work on.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Hold the line.&lt;/strong&gt; Don’t let them slip back into the comfort of old habits.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Celebrate progress.&lt;/strong&gt; Reinforce small wins that build long-term confidence.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;That’s the unglamorous work of building a high-performance sales team. It’s not about motivational speeches or new methodologies. It’s consistent, intentional development of each person on your team.&lt;/p&gt;
&lt;p&gt;Professional athletes have coaches. CEOs have coaches. Your sales team deserves the same level of focus and accountability. Managers track numbers; &lt;a href=&#34;https://salesgravy.com/feedback-drives-sales-performance/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;coaches develop capability.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-beyond-activity-develop-the-people-behind-the-numbers&#34;&gt;&lt;strong&gt;Beyond Activity: Develop the People Behind the Numbers&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Building high-performance sales teams through connection instead of pressure doesn’t mean ignoring activity—it means understanding that activity is only effective when driven by the right beliefs and behaviors.&lt;/p&gt;
&lt;p&gt;Most of the time, it&amp;#8217;s not effort. It&amp;#8217;s not laziness. It&amp;#8217;s mental blocks that determine behavior. What people do drives what they achieve. If you want different results, you need to address the thought processes first.&lt;/p&gt;
&lt;p&gt;This requires coaching people individually, having uncomfortable conversations, creating an environment where consistent execution is valued over short-term outcomes, and staying with people through the messy middle of skill development.&lt;/p&gt;
&lt;p&gt;Pressure doesn&amp;#8217;t create lasting excellence. It burns people out and creates a revolving door of mediocre performers who never stick around long enough to get good.&lt;/p&gt;
&lt;p&gt;Connection is what separates high-performance sales teams from those that simply survive.&lt;/p&gt;
&lt;p&gt;When you connect, you don’t just hit the number—you build a team that crushes it again and again.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Most sales leaders know they should coach—few actually know how. Learn the framework that works and &lt;strong&gt;&lt;a href=&#34;http://www.salesgravy.com/coach&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;book a free consultation&lt;/a&gt;&lt;/strong&gt;.&amp;#160;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Your sales team has the tools. They know the pitch. The CRM is full of leads. So why are half your reps still missing quota?</p><p>The real issue? Most sales leaders are managing activity instead of developing people. They’re applying pressure instead of addressing the mental blocks that sabotage performance before reps ever pick up the phone.</p><h2><strong>The Real Problem Holding Back Sales Teams</strong></h2><p>Walk into any sales bullpen and you’ll hear the same beliefs on repeat:</p><p>“I’m not good at cold calling.”</p><p>“Nobody wants to hear from me.”</p><p>“I don’t know if I can hit these numbers.”</p><p>Most leaders dismiss this as an attitude problem or lack of confidence. So they fire up the team with a motivational speech, send everyone back to their desks—and nothing changes.</p><p>Here’s what’s being missed: These aren’t attitude problems. They’re belief systems that determine behavior. And behavior determines results.</p><p>Nobody was born knowing how to sell. Your top performer didn’t start with the ability to handle objections or close deals. They learned it. But the reps who believe they can’t learn it won’t put in the work to improve. They’ll make half the calls, avoid the hard conversations, and prove themselves right.</p><p>The real work of building elite performers is getting inside your reps’ heads and rooting out the thought processes that are killing their performance. That’s where true coaching separates managers from leaders.</p><h2><strong>Why One-on-One Coaching Unlocks Growth</strong></h2><p>Group training builds skill, but addressing mental blocks requires <a href="http://salesgravy.com/coach" rel="nofollow"><strong>one-on-one coaching</strong></a>—where you can dig into patterns, ask uncomfortable questions, and challenge unhelpful thinking.</p><p>Why does this rep always sabotage themselves right before closing a big deal? Where did this idea that “people don’t like being sold to” come from? What past failure is creating this blind spot?</p><p>Good coaches shine a light on the patterns that people fail to recognize or flat-out avoid. They name the behavior that’s been there all along, but no one wanted to confront.</p><p>Awareness alone doesn’t create change. Your rep can have that breakthrough moment where they realize they are the problem, and still fall back into the same habits.</p><p>Real coaching means holding people accountable to the change they commit to making. It means checking in, following up, and not letting them slide back into old patterns when things get uncomfortable. That’s the difference between feel-good conversations and actual performance improvement.</p><h2><strong>The Coaching Gap in Sales Leadership</strong></h2><p><a href="https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/" rel="nofollow"><strong>Most sales leaders don’t actually coach.</strong></a> They manage activity, review numbers, and deliver pep talks. But managing metrics does not build high-performance sales teams. Developing people does.</p><p>Coaching starts with curiosity. It means sitting down one-on-one and asking questions that uncover what is really holding a rep back. Not “why didn’t you make enough calls?” but “what made those calls hard to make?”</p><p>Sometimes the barrier is a belief. Other times, it is a communication issue between the rep and the leader. If you do not understand how each person communicates and processes feedback, you will keep missing the mark.</p><p>When you tailor your coaching to match how a rep thinks and responds, conversations become more productive and performance starts to shift. That is how coaching turns from another meeting on the calendar into a catalyst for real growth.</p><h2><strong>Creating an Environment Where New Reps Actually Develop</strong></h2><p>The best thing you can do for your team is lower the pressure on outcomes and increase the focus on process. This doesn’t mean accepting mediocrity—it means being relentless about the activities while being patient with the results.</p><p>Your new reps are going to struggle. It’s a reality you have to accept, not a problem to solve. They need to fumble through bad calls, make mistakes, and learn from real conversations with prospects. You cannot prepare someone to be good at sales. They have to do it badly first.</p><p>The question is whether you’re creating an environment where that’s okay. Where making a mess is expected, and failure is part of the learning process, instead of a reason to panic about their future with the company.</p><p>Consider the typical new rep experience: second week on the job, a prospect tears them apart on a call. The bullpen laughs. The rep feels like an imposter. They’re making dozens of dials a day and destroying every conversation.</p><p>But if they keep showing up and keep making calls, something happens: They get slightly less terrible every week. That’s the compounding effect you need to protect in your team. Consistency over time produces skill development. But only if you don’t crush people’s confidence before they have a chance to build competence.</p><p>Your job as a leader is to set clear activity expectations, hold people to them, and trust the process. Make 50 calls. Talk to 10 decision-makers. Run 5 demos. Do that every day for three weeks and watch what happens. The skills develop naturally when the reps are unavoidable.</p><p>You can’t do this if you’re constantly freaking out about weekly results or applying pressure instead of providing coaching. High-performance sales teams aren’t built on fear. They’re built on consistent execution <a href="https://salesgravy.com/5-sales-leadership-skills-you-cant-fake/" rel="nofollow"><strong>supported by leaders</strong></a> who actually develop their people.</p><h2><strong>What Building a High-Performance Sales Team Looks Like in Practice</strong></h2><p>Working one-on-one with reps creates breakthrough moments. They start to recognize the patterns that have been holding them back—the beliefs that quietly shape every call, and the habits that limit their results.</p><p>But breakthroughs only matter if they lead to change. The real coaching happens in the follow-up:</p><ul><li><strong>Check in regularly.</strong> Ask what they’ve done differently since your last conversation.</li><li><strong>Revisit commitments.</strong> Remind them of what they promised to work on.</li><li><strong>Hold the line.</strong> Don’t let them slip back into the comfort of old habits.</li><li><strong>Celebrate progress.</strong> Reinforce small wins that build long-term confidence.</li></ul><p>That’s the unglamorous work of building a high-performance sales team. It’s not about motivational speeches or new methodologies. It’s consistent, intentional development of each person on your team.</p><p>Professional athletes have coaches. CEOs have coaches. Your sales team deserves the same level of focus and accountability. Managers track numbers; <a href="https://salesgravy.com/feedback-drives-sales-performance/" rel="nofollow"><strong>coaches develop capability.</strong></a></p><h2><strong>Beyond Activity: Develop the People Behind the Numbers</strong></h2><p>Building high-performance sales teams through connection instead of pressure doesn’t mean ignoring activity—it means understanding that activity is only effective when driven by the right beliefs and behaviors.</p><p>Most of the time, it’s not effort. It’s not laziness. It’s mental blocks that determine behavior. What people do drives what they achieve. If you want different results, you need to address the thought processes first.</p><p>This requires coaching people individually, having uncomfortable conversations, creating an environment where consistent execution is valued over short-term outcomes, and staying with people through the messy middle of skill development.</p><p>Pressure doesn’t create lasting excellence. It burns people out and creates a revolving door of mediocre performers who never stick around long enough to get good.</p><p>Connection is what separates high-performance sales teams from those that simply survive.</p><p>When you connect, you don’t just hit the number—you build a team that crushes it again and again.</p><p>Most sales leaders know they should coach—few actually know how. Learn the framework that works and <a href="http://www.salesgravy.com/coach" rel="nofollow"><strong>book a free consultation</strong></a>. </p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Your sales team has the tools. They know the pitch. The CRM is full of leads. So why are half your reps still missing quota?&lt;/p&gt;&lt;p&gt;The real issue? Most sales leaders are managing activity instead of developing people. They’re applying pressure instead of addressing the mental blocks that sabotage performance before reps ever pick up the phone.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Real Problem Holding Back Sales Teams&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Walk into any sales bullpen and you’ll hear the same beliefs on repeat:&lt;/p&gt;&lt;p&gt;“I’m not good at cold calling.”&lt;/p&gt;&lt;p&gt;“Nobody wants to hear from me.”&lt;/p&gt;&lt;p&gt;“I don’t know if I can hit these numbers.”&lt;/p&gt;&lt;p&gt;Most leaders dismiss this as an attitude problem or lack of confidence. So they fire up the team with a motivational speech, send everyone back to their desks—and nothing changes.&lt;/p&gt;&lt;p&gt;Here’s what’s being missed: These aren’t attitude problems. They’re belief systems that determine behavior. And behavior determines results.&lt;/p&gt;&lt;p&gt;Nobody was born knowing how to sell. Your top performer didn’t start with the ability to handle objections or close deals. They learned it. But the reps who believe they can’t learn it won’t put in the work to improve. They’ll make half the calls, avoid the hard conversations, and prove themselves right.&lt;/p&gt;&lt;p&gt;The real work of building elite performers is getting inside your reps’ heads and rooting out the thought processes that are killing their performance. That’s where true coaching separates managers from leaders.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Why One-on-One Coaching Unlocks Growth&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Group training builds skill, but addressing mental blocks requires &lt;a href=&#34;http://salesgravy.com/coach&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;one-on-one coaching&lt;/strong&gt;&lt;/a&gt;—where you can dig into patterns, ask uncomfortable questions, and challenge unhelpful thinking.&lt;/p&gt;&lt;p&gt;Why does this rep always sabotage themselves right before closing a big deal? Where did this idea that “people don’t like being sold to” come from? What past failure is creating this blind spot?&lt;/p&gt;&lt;p&gt;Good coaches shine a light on the patterns that people fail to recognize or flat-out avoid. They name the behavior that’s been there all along, but no one wanted to confront.&lt;/p&gt;&lt;p&gt;Awareness alone doesn’t create change. Your rep can have that breakthrough moment where they realize they are the problem, and still fall back into the same habits.&lt;/p&gt;&lt;p&gt;Real coaching means holding people accountable to the change they commit to making. It means checking in, following up, and not letting them slide back into old patterns when things get uncomfortable. That’s the difference between feel-good conversations and actual performance improvement.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Coaching Gap in Sales Leadership&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Most sales leaders don’t actually coach.&lt;/strong&gt;&lt;/a&gt; They manage activity, review numbers, and deliver pep talks. But managing metrics does not build high-performance sales teams. Developing people does.&lt;/p&gt;&lt;p&gt;Coaching starts with curiosity. It means sitting down one-on-one and asking questions that uncover what is really holding a rep back. Not “why didn’t you make enough calls?” but “what made those calls hard to make?”&lt;/p&gt;&lt;p&gt;Sometimes the barrier is a belief. Other times, it is a communication issue between the rep and the leader. If you do not understand how each person communicates and processes feedback, you will keep missing the mark.&lt;/p&gt;&lt;p&gt;When you tailor your coaching to match how a rep thinks and responds, conversations become more productive and performance starts to shift. That is how coaching turns from another meeting on the calendar into a catalyst for real growth.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Creating an Environment Where New Reps Actually Develop&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The best thing you can do for your team is lower the pressure on outcomes and increase the focus on process. This doesn’t mean accepting mediocrity—it means being relentless about the activities while being patient with the results.&lt;/p&gt;&lt;p&gt;Your new reps are going to struggle. It’s a reality you have to accept, not a problem to solve. They need to fumble through bad calls, make mistakes, and learn from real conversations with prospects. You cannot prepare someone to be good at sales. They have to do it badly first.&lt;/p&gt;&lt;p&gt;The question is whether you’re creating an environment where that’s okay. Where making a mess is expected, and failure is part of the learning process, instead of a reason to panic about their future with the company.&lt;/p&gt;&lt;p&gt;Consider the typical new rep experience: second week on the job, a prospect tears them apart on a call. The bullpen laughs. The rep feels like an imposter. They’re making dozens of dials a day and destroying every conversation.&lt;/p&gt;&lt;p&gt;But if they keep showing up and keep making calls, something happens: They get slightly less terrible every week. That’s the compounding effect you need to protect in your team. Consistency over time produces skill development. But only if you don’t crush people’s confidence before they have a chance to build competence.&lt;/p&gt;&lt;p&gt;Your job as a leader is to set clear activity expectations, hold people to them, and trust the process. Make 50 calls. Talk to 10 decision-makers. Run 5 demos. Do that every day for three weeks and watch what happens. The skills develop naturally when the reps are unavoidable.&lt;/p&gt;&lt;p&gt;You can’t do this if you’re constantly freaking out about weekly results or applying pressure instead of providing coaching. High-performance sales teams aren’t built on fear. They’re built on consistent execution &lt;a href=&#34;https://salesgravy.com/5-sales-leadership-skills-you-cant-fake/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;supported by leaders&lt;/strong&gt;&lt;/a&gt; who actually develop their people.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What Building a High-Performance Sales Team Looks Like in Practice&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Working one-on-one with reps creates breakthrough moments. They start to recognize the patterns that have been holding them back—the beliefs that quietly shape every call, and the habits that limit their results.&lt;/p&gt;&lt;p&gt;But breakthroughs only matter if they lead to change. The real coaching happens in the follow-up:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Check in regularly.&lt;/strong&gt; Ask what they’ve done differently since your last conversation.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Revisit commitments.&lt;/strong&gt; Remind them of what they promised to work on.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Hold the line.&lt;/strong&gt; Don’t let them slip back into the comfort of old habits.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Celebrate progress.&lt;/strong&gt; Reinforce small wins that build long-term confidence.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;That’s the unglamorous work of building a high-performance sales team. It’s not about motivational speeches or new methodologies. It’s consistent, intentional development of each person on your team.&lt;/p&gt;&lt;p&gt;Professional athletes have coaches. CEOs have coaches. Your sales team deserves the same level of focus and accountability. Managers track numbers; &lt;a href=&#34;https://salesgravy.com/feedback-drives-sales-performance/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;coaches develop capability.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Beyond Activity: Develop the People Behind the Numbers&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Building high-performance sales teams through connection instead of pressure doesn’t mean ignoring activity—it means understanding that activity is only effective when driven by the right beliefs and behaviors.&lt;/p&gt;&lt;p&gt;Most of the time, it’s not effort. It’s not laziness. It’s mental blocks that determine behavior. What people do drives what they achieve. If you want different results, you need to address the thought processes first.&lt;/p&gt;&lt;p&gt;This requires coaching people individually, having uncomfortable conversations, creating an environment where consistent execution is valued over short-term outcomes, and staying with people through the messy middle of skill development.&lt;/p&gt;&lt;p&gt;Pressure doesn’t create lasting excellence. It burns people out and creates a revolving door of mediocre performers who never stick around long enough to get good.&lt;/p&gt;&lt;p&gt;Connection is what separates high-performance sales teams from those that simply survive.&lt;/p&gt;&lt;p&gt;When you connect, you don’t just hit the number—you build a team that crushes it again and again.&lt;/p&gt;&lt;p&gt;Most sales leaders know they should coach—few actually know how. Learn the framework that works and &lt;a href=&#34;http://www.salesgravy.com/coach&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;book a free consultation&lt;/strong&gt;&lt;/a&gt;. &lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/building-sales-teams-that-actually-want-to-show-up/</link>
                <pubDate>Thu, 16 Oct 2025 18:57:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/19/42625ad9-20bf-492f-9735-617631e6ce0b_ndy_wilinski_and_jeb_blount__jr._podcast_cover.jpg"/>
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                <itunes:title>How to Train MLM Recruits to Sell Without Sales Experience (Ask Jeb)</itunes:title>
                <title>How to Train MLM Recruits to Sell Without Sales Experience (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll make your head spin: How do you train MLM recruits who have zero sales experience to actually sell instead of just posting on social media and hoping for the best?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the question Andrew Osborne from Pittsburgh brought to me. Andrew works in direct selling and network marketing, specifically health and wellness nutrition supplements. Like most MLM leaders, he&amp;#8217;s frustrated watching new recruits default to the guru-approved strategy of posting on Instagram and waiting for the magic to happen.&lt;/p&gt;
&lt;p&gt;Spoiler alert: The magic never happens.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re not alone. The &amp;#8220;social media is the new cold calling&amp;#8221; myth is one of the most damaging lies being sold to new direct sales representatives today, and it&amp;#8217;s costing MLM organizations their best potential talent.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-social-media-trap-when-easy-becomes-impossible&#34;&gt;The Social Media Trap: When Easy Becomes Impossible&lt;/h2&gt;
&lt;p&gt;Remember that story in &lt;em&gt;&lt;a href=&#34;https://a.co/d/aSOolyq&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Fanatical Prospecting&lt;/a&gt;&lt;/em&gt; where I went head-to-head with someone who swore their social media guru had all the answers? I said, &amp;#8220;Great, you do yours for a week, I&amp;#8217;ll do mine for a week, and we&amp;#8217;ll test it out.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Guess who won?&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the brutal truth: Posting on social media feels easy because it lets you keep people at arm&amp;#8217;s length. You don&amp;#8217;t have to face rejection. You don&amp;#8217;t have to interrupt strangers. You don&amp;#8217;t have to have uncomfortable conversations.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s what actually happens. After two months of posting videos that get one view each and zero sales, your recruits quit. They&amp;#8217;re demoralized, broke, and convinced MLM doesn&amp;#8217;t work.&lt;/p&gt;
&lt;p&gt;The real problem? They were never taught how to actually sell.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-mlm-sales-training-is-harder-than-you-think&#34;&gt;Why MLM Sales Training Is Harder Than You Think&lt;/h2&gt;
&lt;p&gt;When Andrew recruits someone into his network marketing organization, they&amp;#8217;re making two types of sales: selling the product and recruiting new team members. Most of these people have &lt;a href=&#34;https://salesgravy.com/building-pipeline-from-zero-first-time-sales-hire-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;never sold anything in their lives&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;They came from every background imaginable except sales. Something happened in their life that made them say, &amp;#8220;I want more.&amp;#8221; That motivation is critical, but motivation without skill is just frustration wrapped in hope.&lt;/p&gt;
&lt;p&gt;The things they need to do are really hard. Nothing in their life has prepared them for what &lt;a href=&#34;https://salesgravy.com/sales-training/fanatical-prospecting/&#34;&gt;sales prospecting&lt;/a&gt; actually requires. They have to sacrifice what they want now (ease and comfort) for what they want most (their goals).&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s why the first question I ask every new recruit is this: What are your top five goals in the next twelve months?&lt;/p&gt;
&lt;p&gt;Not company goals. Not team goals. Their goals. Because if they don&amp;#8217;t want something bad enough to go through the pain of rejection, nothing else matters.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-only-formula-that-actually-works&#34;&gt;The Only Formula That Actually Works&lt;/h2&gt;
&lt;p&gt;In MLM, there&amp;#8217;s one simple formula that works every single time: Go talk with people.&lt;/p&gt;
&lt;p&gt;The more people you talk with, the more you recruit. The more product you sell. It&amp;#8217;s that simple.&lt;/p&gt;
&lt;p&gt;Think about it this way. If you had a marketing strategy that could create all your product sales and recruiting automatically, you wouldn&amp;#8217;t need an MLM. You&amp;#8217;d just have an e-commerce business. The reason network marketing exists is because a network of people can spread the word and sell better than online ads.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the problem. Talking with people means getting past your discomfort. It means interrupting a stranger in line at Walmart. It means seeing someone at church who mentions financial problems and saying, &amp;#8220;Hey, what if I had a way to help you out?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Most people would rather post on TikTok than have that conversation.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-to-teach-your-mlm-team&#34;&gt;What to Teach Your MLM Team&lt;/h2&gt;
&lt;p&gt;If I&amp;#8217;m building an MLM sales training program for recruits, here&amp;#8217;s exactly what I&amp;#8217;m teaching them, in this order:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;First, teach them how to open conversations.&lt;/strong&gt; Not pitches. Conversations. With strangers and with people they know. What&amp;#8217;s the first question they ask? How do they approach someone in line at Walmart? How do they bring up their network marketing business with friends without being weird?&lt;/p&gt;
&lt;p&gt;Run drills on this. Practice it until it becomes muscle memory. Because if they can&amp;#8217;t start the conversation, nothing else matters.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Second, teach them how to listen.&lt;/strong&gt; Most network marketing reps who actually work up the courage to talk to someone immediately blow it by pitching for five minutes straight. The prospect&amp;#8217;s eyes glaze over and they walk away.&lt;/p&gt;
&lt;p&gt;The secret to &lt;a href=&#34;https://www.salesgravy.university/courses/5-words-that-give-you-more-influence-in-sales-conversations&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales influence&lt;/a&gt; isn&amp;#8217;t what you say. It&amp;#8217;s what you hear. Get the other person talking. Ask questions that trigger the self-disclosure loop. Find out what&amp;#8217;s wrong in their life, what they&amp;#8217;re frustrated with, where they&amp;#8217;re feeling stuck.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Third, teach them to &lt;a href=&#34;https://www.youtube.com/watch?v=MXxLNVwO0ys&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;build value bridges&lt;/a&gt;.&lt;/strong&gt; Once someone is talking about their problems, your job is to connect where they are to where they want to be using your product or opportunity as the bridge.&lt;/p&gt;
&lt;p&gt;Tell stories. Use social proof. &amp;#8220;I met someone three weeks ago just like you who told me the same thing. Here&amp;#8217;s what they did, and here&amp;#8217;s what their life looks like now.&amp;#8221;&lt;/p&gt;
&lt;p&gt;New recruits don&amp;#8217;t have their own stories yet, so give them yours. Give them other people&amp;#8217;s stories. Teach them how to take what someone tells them and give it back in the context of how you can help.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Finally, teach them to ask.&lt;/strong&gt; Asking is the most important discipline in sales. If you don&amp;#8217;t ask, you don&amp;#8217;t get. But asking means you have to set yourself up properly so you can reduce objections before they happen.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-making-excuses-start-having-conversations&#34;&gt;Stop Making Excuses, Start Having Conversations&lt;/h2&gt;
&lt;p&gt;Look, I get it. Your recruits didn&amp;#8217;t come from a sales background. They&amp;#8217;re starting from scratch. They don&amp;#8217;t know what to do.&lt;/p&gt;
&lt;p&gt;But that&amp;#8217;s exactly why they need you to teach them the fundamentals instead of pointing them to another Instagram guru.&lt;/p&gt;
&lt;p&gt;Have some grace for them, sure. But also have some standards. Because if you&amp;#8217;re not teaching them how to actually have conversations with real human beings, you&amp;#8217;re setting them up to fail.&lt;/p&gt;
&lt;p&gt;The beautiful thing about selling health and wellness products? Everyone is a prospect. Everyone needs what you&amp;#8217;re selling. Everyone you meet could potentially join your team.&lt;/p&gt;
&lt;p&gt;You have a 300 million person prospecting pipeline in the United States alone.&lt;/p&gt;
&lt;p&gt;Stop hiding behind social media and start talking to people. That&amp;#8217;s how you build a real MLM business. That&amp;#8217;s how you develop successful recruits. And that&amp;#8217;s how you stop losing good people to the myth that posting and praying is a real strategy.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want to leverage LinkedIn the right way instead of just posting and praying? Check out Jeb&amp;#8217;s new book &lt;em&gt;&lt;a href=&#34;https://salesgravy.com/edge/&#34;&gt;The LinkedIn Edge&lt;/a&gt; &lt;/em&gt;and learn how to turn social selling into real conversations that convert.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll make your head spin: How do you train MLM recruits who have zero sales experience to actually sell instead of just posting on social media and hoping for the best?</p>
<p>That’s the question Andrew Osborne from Pittsburgh brought to me. Andrew works in direct selling and network marketing, specifically health and wellness nutrition supplements. Like most MLM leaders, he’s frustrated watching new recruits default to the guru-approved strategy of posting on Instagram and waiting for the magic to happen.</p>
<p>Spoiler alert: The magic never happens.</p>
<p>If you’re nodding your head right now, you’re not alone. The “social media is the new cold calling” myth is one of the most damaging lies being sold to new direct sales representatives today, and it’s costing MLM organizations their best potential talent.</p>
<h2 id="h-the-social-media-trap-when-easy-becomes-impossible">The Social Media Trap: When Easy Becomes Impossible</h2>
<p>Remember that story in <em><a href="https://a.co/d/aSOolyq" rel="nofollow">Fanatical Prospecting</a></em> where I went head-to-head with someone who swore their social media guru had all the answers? I said, “Great, you do yours for a week, I’ll do mine for a week, and we’ll test it out.”</p>
<p>Guess who won?</p>
<p>Here’s the brutal truth: Posting on social media feels easy because it lets you keep people at arm’s length. You don’t have to face rejection. You don’t have to interrupt strangers. You don’t have to have uncomfortable conversations.</p>
<p>But here’s what actually happens. After two months of posting videos that get one view each and zero sales, your recruits quit. They’re demoralized, broke, and convinced MLM doesn’t work.</p>
<p>The real problem? They were never taught how to actually sell.</p>
<h2 id="h-why-mlm-sales-training-is-harder-than-you-think">Why MLM Sales Training Is Harder Than You Think</h2>
<p>When Andrew recruits someone into his network marketing organization, they’re making two types of sales: selling the product and recruiting new team members. Most of these people have <a href="https://salesgravy.com/building-pipeline-from-zero-first-time-sales-hire-ask-jeb/" rel="nofollow">never sold anything in their lives</a>.</p>
<p>They came from every background imaginable except sales. Something happened in their life that made them say, “I want more.” That motivation is critical, but motivation without skill is just frustration wrapped in hope.</p>
<p>The things they need to do are really hard. Nothing in their life has prepared them for what <a href="https://salesgravy.com/sales-training/fanatical-prospecting/" rel="nofollow">sales prospecting</a> actually requires. They have to sacrifice what they want now (ease and comfort) for what they want most (their goals).</p>
<p>That’s why the first question I ask every new recruit is this: What are your top five goals in the next twelve months?</p>
<p>Not company goals. Not team goals. Their goals. Because if they don’t want something bad enough to go through the pain of rejection, nothing else matters.</p>
<h2 id="h-the-only-formula-that-actually-works">The Only Formula That Actually Works</h2>
<p>In MLM, there’s one simple formula that works every single time: Go talk with people.</p>
<p>The more people you talk with, the more you recruit. The more product you sell. It’s that simple.</p>
<p>Think about it this way. If you had a marketing strategy that could create all your product sales and recruiting automatically, you wouldn’t need an MLM. You’d just have an e-commerce business. The reason network marketing exists is because a network of people can spread the word and sell better than online ads.</p>
<p>But here’s the problem. Talking with people means getting past your discomfort. It means interrupting a stranger in line at Walmart. It means seeing someone at church who mentions financial problems and saying, “Hey, what if I had a way to help you out?”</p>
<p>Most people would rather post on TikTok than have that conversation.</p>
<h2 id="h-what-to-teach-your-mlm-team">What to Teach Your MLM Team</h2>
<p>If I’m building an MLM sales training program for recruits, here’s exactly what I’m teaching them, in this order:</p>
<p><strong>First, teach them how to open conversations.</strong> Not pitches. Conversations. With strangers and with people they know. What’s the first question they ask? How do they approach someone in line at Walmart? How do they bring up their network marketing business with friends without being weird?</p>
<p>Run drills on this. Practice it until it becomes muscle memory. Because if they can’t start the conversation, nothing else matters.</p>
<p><strong>Second, teach them how to listen.</strong> Most network marketing reps who actually work up the courage to talk to someone immediately blow it by pitching for five minutes straight. The prospect’s eyes glaze over and they walk away.</p>
<p>The secret to <a href="https://www.salesgravy.university/courses/5-words-that-give-you-more-influence-in-sales-conversations" rel="nofollow">sales influence</a> isn’t what you say. It’s what you hear. Get the other person talking. Ask questions that trigger the self-disclosure loop. Find out what’s wrong in their life, what they’re frustrated with, where they’re feeling stuck.</p>
<p><strong>Third, teach them to <a href="https://www.youtube.com/watch?v=MXxLNVwO0ys" rel="nofollow">build value bridges</a>.</strong> Once someone is talking about their problems, your job is to connect where they are to where they want to be using your product or opportunity as the bridge.</p>
<p>Tell stories. Use social proof. “I met someone three weeks ago just like you who told me the same thing. Here’s what they did, and here’s what their life looks like now.”</p>
<p>New recruits don’t have their own stories yet, so give them yours. Give them other people’s stories. Teach them how to take what someone tells them and give it back in the context of how you can help.</p>
<p><strong>Finally, teach them to ask.</strong> Asking is the most important discipline in sales. If you don’t ask, you don’t get. But asking means you have to set yourself up properly so you can reduce objections before they happen.</p>
<h2 id="h-stop-making-excuses-start-having-conversations">Stop Making Excuses, Start Having Conversations</h2>
<p>Look, I get it. Your recruits didn’t come from a sales background. They’re starting from scratch. They don’t know what to do.</p>
<p>But that’s exactly why they need you to teach them the fundamentals instead of pointing them to another Instagram guru.</p>
<p>Have some grace for them, sure. But also have some standards. Because if you’re not teaching them how to actually have conversations with real human beings, you’re setting them up to fail.</p>
<p>The beautiful thing about selling health and wellness products? Everyone is a prospect. Everyone needs what you’re selling. Everyone you meet could potentially join your team.</p>
<p>You have a 300 million person prospecting pipeline in the United States alone.</p>
<p>Stop hiding behind social media and start talking to people. That’s how you build a real MLM business. That’s how you develop successful recruits. And that’s how you stop losing good people to the myth that posting and praying is a real strategy.</p>
<hr/>
<p>Want to leverage LinkedIn the right way instead of just posting and praying? Check out Jeb’s new book <em><a href="https://salesgravy.com/edge/" rel="nofollow">The LinkedIn Edge</a> </em>and learn how to turn social selling into real conversations that convert.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll make your head spin: How do you train MLM recruits who have zero sales experience to actually sell instead of just posting on social media and hoping for the best?&lt;/p&gt;
&lt;p&gt;That’s the question Andrew Osborne from Pittsburgh brought to me. Andrew works in direct selling and network marketing, specifically health and wellness nutrition supplements. Like most MLM leaders, he’s frustrated watching new recruits default to the guru-approved strategy of posting on Instagram and waiting for the magic to happen.&lt;/p&gt;
&lt;p&gt;Spoiler alert: The magic never happens.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re not alone. The “social media is the new cold calling” myth is one of the most damaging lies being sold to new direct sales representatives today, and it’s costing MLM organizations their best potential talent.&lt;/p&gt;
&lt;h2 id=&#34;h-the-social-media-trap-when-easy-becomes-impossible&#34;&gt;The Social Media Trap: When Easy Becomes Impossible&lt;/h2&gt;
&lt;p&gt;Remember that story in &lt;em&gt;&lt;a href=&#34;https://a.co/d/aSOolyq&#34; rel=&#34;nofollow&#34;&gt;Fanatical Prospecting&lt;/a&gt;&lt;/em&gt; where I went head-to-head with someone who swore their social media guru had all the answers? I said, “Great, you do yours for a week, I’ll do mine for a week, and we’ll test it out.”&lt;/p&gt;
&lt;p&gt;Guess who won?&lt;/p&gt;
&lt;p&gt;Here’s the brutal truth: Posting on social media feels easy because it lets you keep people at arm’s length. You don’t have to face rejection. You don’t have to interrupt strangers. You don’t have to have uncomfortable conversations.&lt;/p&gt;
&lt;p&gt;But here’s what actually happens. After two months of posting videos that get one view each and zero sales, your recruits quit. They’re demoralized, broke, and convinced MLM doesn’t work.&lt;/p&gt;
&lt;p&gt;The real problem? They were never taught how to actually sell.&lt;/p&gt;
&lt;h2 id=&#34;h-why-mlm-sales-training-is-harder-than-you-think&#34;&gt;Why MLM Sales Training Is Harder Than You Think&lt;/h2&gt;
&lt;p&gt;When Andrew recruits someone into his network marketing organization, they’re making two types of sales: selling the product and recruiting new team members. Most of these people have &lt;a href=&#34;https://salesgravy.com/building-pipeline-from-zero-first-time-sales-hire-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;never sold anything in their lives&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;They came from every background imaginable except sales. Something happened in their life that made them say, “I want more.” That motivation is critical, but motivation without skill is just frustration wrapped in hope.&lt;/p&gt;
&lt;p&gt;The things they need to do are really hard. Nothing in their life has prepared them for what &lt;a href=&#34;https://salesgravy.com/sales-training/fanatical-prospecting/&#34; rel=&#34;nofollow&#34;&gt;sales prospecting&lt;/a&gt; actually requires. They have to sacrifice what they want now (ease and comfort) for what they want most (their goals).&lt;/p&gt;
&lt;p&gt;That’s why the first question I ask every new recruit is this: What are your top five goals in the next twelve months?&lt;/p&gt;
&lt;p&gt;Not company goals. Not team goals. Their goals. Because if they don’t want something bad enough to go through the pain of rejection, nothing else matters.&lt;/p&gt;
&lt;h2 id=&#34;h-the-only-formula-that-actually-works&#34;&gt;The Only Formula That Actually Works&lt;/h2&gt;
&lt;p&gt;In MLM, there’s one simple formula that works every single time: Go talk with people.&lt;/p&gt;
&lt;p&gt;The more people you talk with, the more you recruit. The more product you sell. It’s that simple.&lt;/p&gt;
&lt;p&gt;Think about it this way. If you had a marketing strategy that could create all your product sales and recruiting automatically, you wouldn’t need an MLM. You’d just have an e-commerce business. The reason network marketing exists is because a network of people can spread the word and sell better than online ads.&lt;/p&gt;
&lt;p&gt;But here’s the problem. Talking with people means getting past your discomfort. It means interrupting a stranger in line at Walmart. It means seeing someone at church who mentions financial problems and saying, “Hey, what if I had a way to help you out?”&lt;/p&gt;
&lt;p&gt;Most people would rather post on TikTok than have that conversation.&lt;/p&gt;
&lt;h2 id=&#34;h-what-to-teach-your-mlm-team&#34;&gt;What to Teach Your MLM Team&lt;/h2&gt;
&lt;p&gt;If I’m building an MLM sales training program for recruits, here’s exactly what I’m teaching them, in this order:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;First, teach them how to open conversations.&lt;/strong&gt; Not pitches. Conversations. With strangers and with people they know. What’s the first question they ask? How do they approach someone in line at Walmart? How do they bring up their network marketing business with friends without being weird?&lt;/p&gt;
&lt;p&gt;Run drills on this. Practice it until it becomes muscle memory. Because if they can’t start the conversation, nothing else matters.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Second, teach them how to listen.&lt;/strong&gt; Most network marketing reps who actually work up the courage to talk to someone immediately blow it by pitching for five minutes straight. The prospect’s eyes glaze over and they walk away.&lt;/p&gt;
&lt;p&gt;The secret to &lt;a href=&#34;https://www.salesgravy.university/courses/5-words-that-give-you-more-influence-in-sales-conversations&#34; rel=&#34;nofollow&#34;&gt;sales influence&lt;/a&gt; isn’t what you say. It’s what you hear. Get the other person talking. Ask questions that trigger the self-disclosure loop. Find out what’s wrong in their life, what they’re frustrated with, where they’re feeling stuck.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Third, teach them to &lt;a href=&#34;https://www.youtube.com/watch?v=MXxLNVwO0ys&#34; rel=&#34;nofollow&#34;&gt;build value bridges&lt;/a&gt;.&lt;/strong&gt; Once someone is talking about their problems, your job is to connect where they are to where they want to be using your product or opportunity as the bridge.&lt;/p&gt;
&lt;p&gt;Tell stories. Use social proof. “I met someone three weeks ago just like you who told me the same thing. Here’s what they did, and here’s what their life looks like now.”&lt;/p&gt;
&lt;p&gt;New recruits don’t have their own stories yet, so give them yours. Give them other people’s stories. Teach them how to take what someone tells them and give it back in the context of how you can help.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Finally, teach them to ask.&lt;/strong&gt; Asking is the most important discipline in sales. If you don’t ask, you don’t get. But asking means you have to set yourself up properly so you can reduce objections before they happen.&lt;/p&gt;
&lt;h2 id=&#34;h-stop-making-excuses-start-having-conversations&#34;&gt;Stop Making Excuses, Start Having Conversations&lt;/h2&gt;
&lt;p&gt;Look, I get it. Your recruits didn’t come from a sales background. They’re starting from scratch. They don’t know what to do.&lt;/p&gt;
&lt;p&gt;But that’s exactly why they need you to teach them the fundamentals instead of pointing them to another Instagram guru.&lt;/p&gt;
&lt;p&gt;Have some grace for them, sure. But also have some standards. Because if you’re not teaching them how to actually have conversations with real human beings, you’re setting them up to fail.&lt;/p&gt;
&lt;p&gt;The beautiful thing about selling health and wellness products? Everyone is a prospect. Everyone needs what you’re selling. Everyone you meet could potentially join your team.&lt;/p&gt;
&lt;p&gt;You have a 300 million person prospecting pipeline in the United States alone.&lt;/p&gt;
&lt;p&gt;Stop hiding behind social media and start talking to people. That’s how you build a real MLM business. That’s how you develop successful recruits. And that’s how you stop losing good people to the myth that posting and praying is a real strategy.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Want to leverage LinkedIn the right way instead of just posting and praying? Check out Jeb’s new book &lt;em&gt;&lt;a href=&#34;https://salesgravy.com/edge/&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt; &lt;/em&gt;and learn how to turn social selling into real conversations that convert.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 14 Oct 2025 18:32:00 &#43;0000</pubDate>
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                <itunes:title>Is AI Coming for Your Sales Job? (Money Monday)</itunes:title>
                <title>Is AI Coming for Your Sales Job? (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;You’ve probably heard it a hundred times lately—&lt;em&gt;AI is coming for your job&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;Every week, there’s a new headline about another role being automated, another company replacing people with bots, another “AI agent” that can do the work of ten humans in half the time.&lt;/p&gt;
&lt;p&gt;And if you spend too much time reading those headlines, it’s easy to start wondering, W&lt;em&gt;hat happens to me? &lt;/em&gt;What happens to salespeople like us in a world where machines can do almost everything we used to do?&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-ai-is-here-to-stay&#34;&gt;AI is Here to Stay&lt;/h2&gt;
&lt;p&gt;You can&amp;#8217;t escape the truth. AI is going to change everything and impact almost every part of our lives. The train has left the station, and it will not be turning back.&lt;/p&gt;
&lt;p&gt;AI is going to displace a lot of people and jobs, but it’s not going to replace everyone.&lt;/p&gt;
&lt;p&gt;Because no matter how smart machines get, they can’t feel or connect the way you and I can. Sales is, and always will be, the ultimate human profession. It’s the one job built entirely on human emotion, human judgment, and human connection.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-you-can-do-that-ai-can-t&#34;&gt;&lt;strong&gt;What You Can Do That AI Can&amp;#8217;t&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Just think about it:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;AI can write words. But it can’t create belief.&lt;/li&gt;
&lt;li&gt;It can predict who might buy. But it can’t build trust.&lt;/li&gt;
&lt;li&gt;It can score a lead. But it can’t &lt;em&gt;lead&lt;/em&gt; a human being through uncertainty, fear and doubt while giving them confidence to make the right decision in complex situations. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;That’s what &lt;em&gt;you&lt;/em&gt; do. That’s what &lt;em&gt;we&lt;/em&gt; do. That’s what salespeople have always done—long before there was technology, long before there was AI, and long before algorithms tried to simulate emotion.&lt;/p&gt;
&lt;p&gt;In sales, it’s not about the product. It’s about the person. People buy you. What you sell might get you to the door, but it is how you sell that determines whether they let you in.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;p&gt;Every sale is a transfer of emotion from one human being to another. It’s the transfer of&amp;#160; belief and confidence and trust.&lt;/p&gt;
&lt;p&gt;When a customer says “Yes,” they’re not just saying yes to a proposal or a price. They’re saying &amp;#8216;Yes&amp;#8217; to &lt;em&gt;you. &lt;/em&gt;No matter how powerful technology becomes, that moment—that human moment—will never be replaced by a line of code.&lt;/p&gt;
&lt;p&gt;As modern sellers, what we need to understand is that &lt;a href=&#34;https://salesgravy.com/can-ai-really-replace-salespeople-ask-jeb/&#34;&gt;AI isn’t the end of selling&lt;/a&gt;. It’s just the next leap forward in our incredibly resilient profession.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-keeping-it-real&#34;&gt;&lt;strong&gt;Keeping it Real&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;AI &lt;em&gt;will&lt;/em&gt; replace some salespeople, so we need to keep it real.&lt;/p&gt;
&lt;p&gt;There are reps who are lazy, transactional, and just go through the motions and never bother to think, &lt;a href=&#34;https://salesgravy.com/how-to-start-using-ai-in-sales-ask-jeb/&#34;&gt;adapt&lt;/a&gt;, or grow. Those reps will get left behind.&lt;/p&gt;
&lt;p&gt;So AI will not make sales professionals less valuable, but it will absolutely make the gap between poor and exceptional salespeople wider and more pronounced.&amp;#160;&lt;/p&gt;
&lt;p&gt;But the top performers—the ones who combine human empathy with AI-powered insight—will be unstoppable. Because when you merge the intelligence of machines with the intuition of a human being, it becomes a force multiplier.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-become-irreplaceable-with-ai&#34;&gt;How to Become Irreplaceable with AI&lt;/h2&gt;
&lt;p&gt;Right this moment, top sales professionals and high-earners are elevating their performance with AI tools that do the grunt work. It’ll build your lists, do your research, automate your follow-ups, and write every sort of draft.&amp;#160;&lt;/p&gt;
&lt;p&gt;It will give you more time for human-to-human connections: to listen, discover, develop creative solutions, persuade, and see the emotional context behind the data.&lt;/p&gt;
&lt;p&gt;The question isn’t whether AI will replace you. The question is whether you’ll use AI to become &lt;em&gt;irreplaceable.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s simple. AI can give you the right words to say. But only you can make someone &lt;em&gt;feel&lt;/em&gt; something when you say it.&lt;/p&gt;
&lt;p&gt;AI can pull the data, do the research, and build your presentation. Only you can look someone in the eye and say “Trust me. We can solve this together.” and close the sale.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-emotional-intelligence-seals-the-deal&#34;&gt;Your Emotional Intelligence Seals the Deal&lt;/h2&gt;
&lt;p&gt;That’s &lt;em&gt;&lt;a href=&#34;http://azon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The AI Edge&lt;/a&gt;. &lt;/em&gt;It’s not about the tools. It’s about using the tools to amplify your humanity.&lt;/p&gt;
&lt;p&gt;In the age of AI, your #1 competitive advantage is emotional intelligence. It’s your ability to understand how people feel, adapt to their emotions, and guide them through uncertainty toward a decision.&lt;/p&gt;
&lt;p&gt;Think about the last time you made a big decision. It could’ve been buying a car, changing jobs, or moving to a new city. You didn’t make that decision because of pure logic. You made it because someone—maybe a friend, maybe a spouse, maybe a salesperson—made you &lt;em&gt;feel&lt;/em&gt; confident. They helped you believe it was the right move.&lt;/p&gt;
&lt;p&gt;That’s exactly what elite salespeople do every single day. They help other humans feel confident. And confidence can’t be coded.&lt;/p&gt;
&lt;p&gt;As AI floods the marketplace with automation and shallow, synthetic communication, real human connection becomes even more valuable. Buyers are exhausted from automated everything and are craving authenticity they can feel.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-must-develop-your-humanity&#34;&gt;You Must Develop Your Humanity&lt;/h2&gt;
&lt;p&gt;So, what does this mean in practical terms? It means you need to double down right now on the one thing AI can’t replicate: &lt;em&gt;your humanity.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Develop your listening skills. Grow your &lt;a href=&#34;https://salesgravy.com/why-emotional-intelligence-is-a-critical-strength-for-salespeople/&#34;&gt;emotional intelligence&lt;/a&gt;. Learn how to become a more convincing communicator. Build your skills for influencing buying decisions. Learn how to connect and build relationships with people.&lt;/p&gt;
&lt;p&gt;Because in our brave new world, soft-skills are the new hard skills. The future belongs to the sales pros who merge emotional intelligence with artificial intelligence.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-leverage-ai-or-lose-to-it&#34;&gt;Leverage AI—Or Lose to It&lt;/h2&gt;
&lt;p&gt;Look, AI isn&amp;#8217;t going away. You can choose to fear it, or you can choose to &lt;em&gt;leverage&lt;/em&gt; it. You can choose to complain about it, or you can choose to get curious and learn. You can choose to stand still or evolve.&lt;/p&gt;
&lt;p&gt;Powerful AI still needs a human guide. A sales rep who understands how to lead a conversation, build trust, read a face, and feel what another person feels.&lt;/p&gt;
&lt;p&gt;That’s the magic of sales. That’s what makes our profession the ultimate human career choice.&lt;/p&gt;
&lt;p&gt;If you don’t have my new book &lt;em&gt;&lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge: New Sales Strategies for Unleashing the Power of LinkedIn &#43; AI to Cold Call Less and Sell More&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;, go get this book now at Amazon, Barnes and Noble, and where ever books are sold.&amp;#160;&lt;/p&gt;
&lt;p&gt;And remember, at the end of the day, when you&amp;#8217;re tired, worn-out, and all you want to do is quit, always stop and make one more call.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>You’ve probably heard it a hundred times lately—<em>AI is coming for your job</em>.</p><p>Every week, there’s a new headline about another role being automated, another company replacing people with bots, another “AI agent” that can do the work of ten humans in half the time.</p><p>And if you spend too much time reading those headlines, it’s easy to start wondering, W<em>hat happens to me? </em>What happens to salespeople like us in a world where machines can do almost everything we used to do?</p><h2>AI is Here to Stay</h2><p>You can’t escape the truth. AI is going to change everything and impact almost every part of our lives. The train has left the station, and it will not be turning back.</p><p>AI is going to displace a lot of people and jobs, but it’s not going to replace everyone.</p><p>Because no matter how smart machines get, they can’t feel or connect the way you and I can. Sales is, and always will be, the ultimate human profession. It’s the one job built entirely on human emotion, human judgment, and human connection.</p><h2><strong>What You Can Do That AI Can’t</strong></h2><p>Just think about it:</p><ul><li>AI can write words. But it can’t create belief.</li><li>It can predict who might buy. But it can’t build trust.</li><li>It can score a lead. But it can’t <em>lead</em> a human being through uncertainty, fear and doubt while giving them confidence to make the right decision in complex situations. </li></ul><p>That’s what <em>you</em> do. That’s what <em>we</em> do. That’s what salespeople have always done—long before there was technology, long before there was AI, and long before algorithms tried to simulate emotion.</p><p>In sales, it’s not about the product. It’s about the person. People buy you. What you sell might get you to the door, but it is how you sell that determines whether they let you in.  </p><p>Every sale is a transfer of emotion from one human being to another. It’s the transfer of belief and confidence and trust.</p><p>When a customer says “Yes,” they’re not just saying yes to a proposal or a price. They’re saying ‘Yes’ to <em>you. </em>No matter how powerful technology becomes, that moment—that human moment—will never be replaced by a line of code.</p><p>As modern sellers, what we need to understand is that <a href="https://salesgravy.com/can-ai-really-replace-salespeople-ask-jeb/" rel="nofollow">AI isn’t the end of selling</a>. It’s just the next leap forward in our incredibly resilient profession. </p><h2><strong>Keeping it Real</strong></h2><p>AI <em>will</em> replace some salespeople, so we need to keep it real.</p><p>There are reps who are lazy, transactional, and just go through the motions and never bother to think, <a href="https://salesgravy.com/how-to-start-using-ai-in-sales-ask-jeb/" rel="nofollow">adapt</a>, or grow. Those reps will get left behind.</p><p>So AI will not make sales professionals less valuable, but it will absolutely make the gap between poor and exceptional salespeople wider and more pronounced. </p><p>But the top performers—the ones who combine human empathy with AI-powered insight—will be unstoppable. Because when you merge the intelligence of machines with the intuition of a human being, it becomes a force multiplier. </p><h2>How to Become Irreplaceable with AI</h2><p>Right this moment, top sales professionals and high-earners are elevating their performance with AI tools that do the grunt work. It’ll build your lists, do your research, automate your follow-ups, and write every sort of draft. </p><p>It will give you more time for human-to-human connections: to listen, discover, develop creative solutions, persuade, and see the emotional context behind the data.</p><p>The question isn’t whether AI will replace you. The question is whether you’ll use AI to become <em>irreplaceable.</em></p><p>It’s simple. AI can give you the right words to say. But only you can make someone <em>feel</em> something when you say it.</p><p>AI can pull the data, do the research, and build your presentation. Only you can look someone in the eye and say “Trust me. We can solve this together.” and close the sale. </p><h2>Your Emotional Intelligence Seals the Deal</h2><p>That’s <a href="http://azon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479" rel="nofollow"><em>The AI Edge</em></a><em>. </em>It’s not about the tools. It’s about using the tools to amplify your humanity.</p><p>In the age of AI, your #1 competitive advantage is emotional intelligence. It’s your ability to understand how people feel, adapt to their emotions, and guide them through uncertainty toward a decision.</p><p>Think about the last time you made a big decision. It could’ve been buying a car, changing jobs, or moving to a new city. You didn’t make that decision because of pure logic. You made it because someone—maybe a friend, maybe a spouse, maybe a salesperson—made you <em>feel</em> confident. They helped you believe it was the right move.</p><p>That’s exactly what elite salespeople do every single day. They help other humans feel confident. And confidence can’t be coded.</p><p>As AI floods the marketplace with automation and shallow, synthetic communication, real human connection becomes even more valuable. Buyers are exhausted from automated everything and are craving authenticity they can feel.</p><h2>You Must Develop Your Humanity</h2><p>So, what does this mean in practical terms? It means you need to double down right now on the one thing AI can’t replicate: <em>your humanity.</em></p><p>Develop your listening skills. Grow your <a href="https://salesgravy.com/why-emotional-intelligence-is-a-critical-strength-for-salespeople/" rel="nofollow">emotional intelligence</a>. Learn how to become a more convincing communicator. Build your skills for influencing buying decisions. Learn how to connect and build relationships with people.</p><p>Because in our brave new world, soft-skills are the new hard skills. The future belongs to the sales pros who merge emotional intelligence with artificial intelligence.</p><h2>Leverage AI—Or Lose to It</h2><p>Look, AI isn’t going away. You can choose to fear it, or you can choose to <em>leverage</em> it. You can choose to complain about it, or you can choose to get curious and learn. You can choose to stand still or evolve.</p><p>Powerful AI still needs a human guide. A sales rep who understands how to lead a conversation, build trust, read a face, and feel what another person feels.</p><p>That’s the magic of sales. That’s what makes our profession the ultimate human career choice.</p><p>If you don’t have my new book <a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712" rel="nofollow"><strong><em>The LinkedIn Edge: New Sales Strategies for Unleashing the Power of LinkedIn + AI to Cold Call Less and Sell More</em></strong></a>, go get this book now at Amazon, Barnes and Noble, and where ever books are sold. </p><p>And remember, at the end of the day, when you’re tired, worn-out, and all you want to do is quit, always stop and make one more call.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You’ve probably heard it a hundred times lately—&lt;em&gt;AI is coming for your job&lt;/em&gt;.&lt;/p&gt;&lt;p&gt;Every week, there’s a new headline about another role being automated, another company replacing people with bots, another “AI agent” that can do the work of ten humans in half the time.&lt;/p&gt;&lt;p&gt;And if you spend too much time reading those headlines, it’s easy to start wondering, W&lt;em&gt;hat happens to me? &lt;/em&gt;What happens to salespeople like us in a world where machines can do almost everything we used to do?&lt;/p&gt;&lt;h2&gt;AI is Here to Stay&lt;/h2&gt;&lt;p&gt;You can’t escape the truth. AI is going to change everything and impact almost every part of our lives. The train has left the station, and it will not be turning back.&lt;/p&gt;&lt;p&gt;AI is going to displace a lot of people and jobs, but it’s not going to replace everyone.&lt;/p&gt;&lt;p&gt;Because no matter how smart machines get, they can’t feel or connect the way you and I can. Sales is, and always will be, the ultimate human profession. It’s the one job built entirely on human emotion, human judgment, and human connection.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;What You Can Do That AI Can’t&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Just think about it:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;AI can write words. But it can’t create belief.&lt;/li&gt;&lt;li&gt;It can predict who might buy. But it can’t build trust.&lt;/li&gt;&lt;li&gt;It can score a lead. But it can’t &lt;em&gt;lead&lt;/em&gt; a human being through uncertainty, fear and doubt while giving them confidence to make the right decision in complex situations. &lt;/li&gt;&lt;/ul&gt;&lt;p&gt;That’s what &lt;em&gt;you&lt;/em&gt; do. That’s what &lt;em&gt;we&lt;/em&gt; do. That’s what salespeople have always done—long before there was technology, long before there was AI, and long before algorithms tried to simulate emotion.&lt;/p&gt;&lt;p&gt;In sales, it’s not about the product. It’s about the person. People buy you. What you sell might get you to the door, but it is how you sell that determines whether they let you in.  &lt;/p&gt;&lt;p&gt;Every sale is a transfer of emotion from one human being to another. It’s the transfer of belief and confidence and trust.&lt;/p&gt;&lt;p&gt;When a customer says “Yes,” they’re not just saying yes to a proposal or a price. They’re saying ‘Yes’ to &lt;em&gt;you. &lt;/em&gt;No matter how powerful technology becomes, that moment—that human moment—will never be replaced by a line of code.&lt;/p&gt;&lt;p&gt;As modern sellers, what we need to understand is that &lt;a href=&#34;https://salesgravy.com/can-ai-really-replace-salespeople-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;AI isn’t the end of selling&lt;/a&gt;. It’s just the next leap forward in our incredibly resilient profession. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Keeping it Real&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;AI &lt;em&gt;will&lt;/em&gt; replace some salespeople, so we need to keep it real.&lt;/p&gt;&lt;p&gt;There are reps who are lazy, transactional, and just go through the motions and never bother to think, &lt;a href=&#34;https://salesgravy.com/how-to-start-using-ai-in-sales-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;adapt&lt;/a&gt;, or grow. Those reps will get left behind.&lt;/p&gt;&lt;p&gt;So AI will not make sales professionals less valuable, but it will absolutely make the gap between poor and exceptional salespeople wider and more pronounced. &lt;/p&gt;&lt;p&gt;But the top performers—the ones who combine human empathy with AI-powered insight—will be unstoppable. Because when you merge the intelligence of machines with the intuition of a human being, it becomes a force multiplier. &lt;/p&gt;&lt;h2&gt;How to Become Irreplaceable with AI&lt;/h2&gt;&lt;p&gt;Right this moment, top sales professionals and high-earners are elevating their performance with AI tools that do the grunt work. It’ll build your lists, do your research, automate your follow-ups, and write every sort of draft. &lt;/p&gt;&lt;p&gt;It will give you more time for human-to-human connections: to listen, discover, develop creative solutions, persuade, and see the emotional context behind the data.&lt;/p&gt;&lt;p&gt;The question isn’t whether AI will replace you. The question is whether you’ll use AI to become &lt;em&gt;irreplaceable.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;It’s simple. AI can give you the right words to say. But only you can make someone &lt;em&gt;feel&lt;/em&gt; something when you say it.&lt;/p&gt;&lt;p&gt;AI can pull the data, do the research, and build your presentation. Only you can look someone in the eye and say “Trust me. We can solve this together.” and close the sale. &lt;/p&gt;&lt;h2&gt;Your Emotional Intelligence Seals the Deal&lt;/h2&gt;&lt;p&gt;That’s &lt;a href=&#34;http://azon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;The AI Edge&lt;/em&gt;&lt;/a&gt;&lt;em&gt;. &lt;/em&gt;It’s not about the tools. It’s about using the tools to amplify your humanity.&lt;/p&gt;&lt;p&gt;In the age of AI, your #1 competitive advantage is emotional intelligence. It’s your ability to understand how people feel, adapt to their emotions, and guide them through uncertainty toward a decision.&lt;/p&gt;&lt;p&gt;Think about the last time you made a big decision. It could’ve been buying a car, changing jobs, or moving to a new city. You didn’t make that decision because of pure logic. You made it because someone—maybe a friend, maybe a spouse, maybe a salesperson—made you &lt;em&gt;feel&lt;/em&gt; confident. They helped you believe it was the right move.&lt;/p&gt;&lt;p&gt;That’s exactly what elite salespeople do every single day. They help other humans feel confident. And confidence can’t be coded.&lt;/p&gt;&lt;p&gt;As AI floods the marketplace with automation and shallow, synthetic communication, real human connection becomes even more valuable. Buyers are exhausted from automated everything and are craving authenticity they can feel.&lt;/p&gt;&lt;h2&gt;You Must Develop Your Humanity&lt;/h2&gt;&lt;p&gt;So, what does this mean in practical terms? It means you need to double down right now on the one thing AI can’t replicate: &lt;em&gt;your humanity.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Develop your listening skills. Grow your &lt;a href=&#34;https://salesgravy.com/why-emotional-intelligence-is-a-critical-strength-for-salespeople/&#34; rel=&#34;nofollow&#34;&gt;emotional intelligence&lt;/a&gt;. Learn how to become a more convincing communicator. Build your skills for influencing buying decisions. Learn how to connect and build relationships with people.&lt;/p&gt;&lt;p&gt;Because in our brave new world, soft-skills are the new hard skills. The future belongs to the sales pros who merge emotional intelligence with artificial intelligence.&lt;/p&gt;&lt;h2&gt;Leverage AI—Or Lose to It&lt;/h2&gt;&lt;p&gt;Look, AI isn’t going away. You can choose to fear it, or you can choose to &lt;em&gt;leverage&lt;/em&gt; it. You can choose to complain about it, or you can choose to get curious and learn. You can choose to stand still or evolve.&lt;/p&gt;&lt;p&gt;Powerful AI still needs a human guide. A sales rep who understands how to lead a conversation, build trust, read a face, and feel what another person feels.&lt;/p&gt;&lt;p&gt;That’s the magic of sales. That’s what makes our profession the ultimate human career choice.&lt;/p&gt;&lt;p&gt;If you don’t have my new book &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;&lt;em&gt;The LinkedIn Edge: New Sales Strategies for Unleashing the Power of LinkedIn &#43; AI to Cold Call Less and Sell More&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;, go get this book now at Amazon, Barnes and Noble, and where ever books are sold. &lt;/p&gt;&lt;p&gt;And remember, at the end of the day, when you’re tired, worn-out, and all you want to do is quit, always stop and make one more call.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/is-ai-coming-for-your-sales-job/</link>
                <pubDate>Mon, 13 Oct 2025 11:18:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/19/143e1fa3-c097-4ecf-91f4-306201181f94_es_job_money_monday_on_the_sales_gravy_podcast.jpg"/>
                <itunes:duration>498</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>5 Battle-Tested Sales Strategies to Finish the Year Strong</itunes:title>
                <title>5 Battle-Tested Sales Strategies to Finish the Year Strong</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;The gap between average salespeople and elite performers lies in process. While most reps chase quick wins and hope something sticks, top producers follow proven sales strategies that consistently deliver results. They&amp;#8217;ve mastered the fundamentals that turn prospects into customers and customers into advocates.&lt;/p&gt;
&lt;p&gt;If you’re ready to finish the year strong and blow past your quota, these five battle-tested sales strategies from previous podcasts will transform how you sell.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-1-deliver-an-unforgettable-customer-experience-by-mastering-your-emotions&#34;&gt;&lt;strong&gt;1. Deliver an Unforgettable Customer Experience by Mastering Your Emotions&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your prospect doesn&amp;#8217;t care about your bad morning or the three deals that fell through yesterday. When you walk through the door or dial their number, you’re the only conversation they’re having with your company today.&lt;/p&gt;
&lt;p&gt;Elite salespeople know emotional consistency separates closers from pretenders. Think of it like a pro golfer staying calm and cruising forward regardless of what happened on the last hole.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-emotional-regulation-impacts-sales-performance-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;As Jeb Blount explains&lt;/strong&gt;&lt;/a&gt;: How your customer feels about you is more predictive of outcome than any other variable. They buy &lt;em&gt;you&lt;/em&gt; first, and then they buy your product. They buy you because they feel safe, heard, and confident you will deliver.&lt;/p&gt;
&lt;p&gt;This means you have to compartmentalize every interaction. Your fifth appointment of the day deserves the same intensity and professionalism as your first. When you show up desperate, prospects sense it immediately. When you rush through discovery, they feel undervalued.&lt;/p&gt;
&lt;p&gt;Jeb emphasizes this critical point: Buying a house, car, or service is deeply emotional for the customer. Before every interaction, take sixty seconds to reset. Acknowledge whatever is bothering you, mentally file it away, then walk in focused entirely on their world and their goals.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-2-commit-to-the-day-one-follow-up-mindset&#34;&gt;&lt;strong&gt;2. Commit to the Day One Follow-Up Mindset&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Ask yourself: How many times do you attempt to reach a prospect before quitting?&lt;/p&gt;
&lt;p&gt;If you answered three or four, you are leaving money on the table. Most reps quit after just three or four attempts, and sometimes without ever hearing a ‘No.’ They just stop and let leads rot in the CRM instead of risking rejection.&lt;/p&gt;
&lt;p&gt;As &lt;a href=&#34;https://salesgravy.com/why-most-sales-reps-quit-prospecting-too-early/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Jessica Stokes&lt;/strong&gt;&lt;/a&gt; reminds us, top producers understand this: While you are tracking your sixth or seventh outreach attempt, for the prospect, every touchpoint feels like day one. They are busy running their business—not waiting for your call.&lt;/p&gt;
&lt;p&gt;The problem is not just the number of attempts; it is the spacing. When you leave a voicemail and wait a month to &amp;#8220;give them space,&amp;#8221; you lose momentum and start from scratch every time.&lt;/p&gt;
&lt;p&gt;The winning sales strategy is persistence with velocity. That means touching base every few days or weekly. When you maintain momentum, prospects remember you. The real failure is letting quality leads die because you are afraid to pick up the phone and risk hearing &amp;#8220;No.&amp;#8221;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-3-turn-your-empathy-into-a-weapon-not-a-weakness&#34;&gt;&lt;strong&gt;3. Turn Your Empathy Into a Weapon, Not a Weakness&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you have ever hesitated before making a cold call because you thought, &amp;#8220;I don&amp;#8217;t want to bother them,&amp;#8221; you are dealing with what Jeb Blount calls projection, and it is costing you deals.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/overcoming-call-reluctance/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Projection&lt;/strong&gt;&lt;/a&gt; happens when you assume prospects hate being interrupted as much as you do. You start deciding for them before you’ve even made the call.&lt;/p&gt;
&lt;p&gt;Successful salespeople recognize interruption is a professional necessity. Your job requires it; your income depends on it.&lt;/p&gt;
&lt;p&gt;Letting empathy paralyze your prospecting is dangerous. The internal conflict is real: You want to be an empathetic person, but you also have to be an interrupter.&lt;/p&gt;
&lt;p&gt;The mindset shift: Understand that projecting is the most dangerous thing in sales because you are deciding for your customer in advance what they want or need. Real empathy means showing up, asking sharp questions, and letting them tell you what they need. You cannot solve problems you never discover because you were too afraid to start the conversation.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-4-build-a-velvet-rope-around-your-business&#34;&gt;&lt;strong&gt;4. Build a Velvet Rope Around Your Business&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;What if your clients felt less like transactions and more like VIPs getting an exclusive invitation? That is the power of the Velvet Rope framework, a human-centered sales strategy developed by &lt;a href=&#34;https://salesgravy.com/4-strategies-to-make-prospects-want-what-youre-selling/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Kristin Andree&lt;/strong&gt;&lt;/a&gt; that makes prospects &lt;em&gt;want&lt;/em&gt; to work with you.&lt;/p&gt;
&lt;p&gt;Kristin observed that people get excited to attend exclusive events. Her insight led to a three-part framework built around Know, Find, Love:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Know your people: Get crystal clear on your Ideal Customer Profile (ICP).&lt;/li&gt;
&lt;li&gt;Find your people: Execute disciplined activity that consistently fills your pipeline.&lt;/li&gt;
&lt;li&gt;Love your people: Deliver experiences so exceptional that customers become your most effective marketing channel.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;The &amp;#8220;Love your people&amp;#8221; element is where most drop the ball. Kristin focuses on &amp;#8220;surprise and delight&amp;#8221;, doing something unexpected that clients don&amp;#8217;t see coming.&lt;/p&gt;
&lt;p&gt;For example, giving personalized, curated gifts as a surprise creates a ripple effect. Clients talk about these personalized gifts with friends and colleagues, resulting in more referrals because there is a buzz about you. Curated clients don&amp;#8217;t just stay; they sell for you. This is genuine relationship building at scale.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-5-develop-velocity-mindset-speed-with-direction&#34;&gt;&lt;strong&gt;5. Develop Velocity Mindset: Speed With Direction&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Most salespeople confuse activity with progress. They move fast, make lots of calls, send countless emails, but they are not actually getting anywhere because they are chasing the wrong outcome.&lt;/p&gt;
&lt;p&gt;When &lt;a href=&#34;https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Ron Karr&lt;/strong&gt;&lt;/a&gt; asks what velocity means, everyone says &amp;#8220;fast.&amp;#8221; But that&amp;#8217;s not velocity. Velocity is speed with direction. Direction requires knowing the destination before you start the journey. The biggest problem for most salespeople is that they are not going after the right outcome.&lt;/p&gt;
&lt;p&gt;Ron&amp;#8217;s solution? Hold a board meeting with yourself. When you&amp;#8217;re stuck or not getting traction, step back and reframe your thinking. Ask yourself: What outcome am I really chasing? Am I pitching features when I should be diagnosing the real problem?&lt;/p&gt;
&lt;p&gt;This shift in perspective changes everything. When you get clear on the outcome that matters to your prospect—not the one that matters to you—you stop competing on specs and start filling gaps that matter deeply to them.&lt;/p&gt;
&lt;p&gt;When you master the velocity mindset, the close becomes inevitable because you have made the decision obvious.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-choice-is-yours-stop-making-excuses&#34;&gt;&lt;strong&gt;The Choice is Yours. Stop Making Excuses.&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Elite salespeople don’t wait to “feel” motivated. They execute proven sales strategies daily, regardless. These insights from Jeb Blount, Jessica Stokes, Kristin Andree, and Ron Karr give you the roadmap to stop selling on hope and start selling with discipline and certainty.&lt;/p&gt;
&lt;p&gt;You have the knowledge. Now it is time to choose.&lt;/p&gt;
&lt;p&gt;Do you keep making excuses—or do you show up, execute, and finish strong?&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Start winning more on cold calls with our free guide: &lt;a href=&#34;https://salesgravy.com/appointment/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;25 Ways to Ask for the Appointment on Cold Calls&lt;/strong&gt;&lt;/a&gt;, and boost your results today.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>The gap between average salespeople and elite performers lies in process. While most reps chase quick wins and hope something sticks, top producers follow proven sales strategies that consistently deliver results. They’ve mastered the fundamentals that turn prospects into customers and customers into advocates.</p><p>If you’re ready to finish the year strong and blow past your quota, these five battle-tested sales strategies from previous podcasts will transform how you sell.</p><h3><strong>1. Deliver an Unforgettable Customer Experience by Mastering Your Emotions</strong></h3><p>Your prospect doesn’t care about your bad morning or the three deals that fell through yesterday. When you walk through the door or dial their number, you’re the only conversation they’re having with your company today.</p><p>Elite salespeople know emotional consistency separates closers from pretenders. Think of it like a pro golfer staying calm and cruising forward regardless of what happened on the last hole.</p><p><a href="https://salesgravy.com/how-emotional-regulation-impacts-sales-performance-ask-jeb/" rel="nofollow"><strong>As Jeb Blount explains</strong></a>: How your customer feels about you is more predictive of outcome than any other variable. They buy <em>you</em> first, and then they buy your product. They buy you because they feel safe, heard, and confident you will deliver.</p><p>This means you have to compartmentalize every interaction. Your fifth appointment of the day deserves the same intensity and professionalism as your first. When you show up desperate, prospects sense it immediately. When you rush through discovery, they feel undervalued.</p><p>Jeb emphasizes this critical point: Buying a house, car, or service is deeply emotional for the customer. Before every interaction, take sixty seconds to reset. Acknowledge whatever is bothering you, mentally file it away, then walk in focused entirely on their world and their goals.</p><h3><strong>2. Commit to the Day One Follow-Up Mindset</strong></h3><p>Ask yourself: How many times do you attempt to reach a prospect before quitting?</p><p>If you answered three or four, you are leaving money on the table. Most reps quit after just three or four attempts, and sometimes without ever hearing a ‘No.’ They just stop and let leads rot in the CRM instead of risking rejection.</p><p>As <a href="https://salesgravy.com/why-most-sales-reps-quit-prospecting-too-early/" rel="nofollow"><strong>Jessica Stokes</strong></a> reminds us, top producers understand this: While you are tracking your sixth or seventh outreach attempt, for the prospect, every touchpoint feels like day one. They are busy running their business—not waiting for your call.</p><p>The problem is not just the number of attempts; it is the spacing. When you leave a voicemail and wait a month to “give them space,” you lose momentum and start from scratch every time.</p><p>The winning sales strategy is persistence with velocity. That means touching base every few days or weekly. When you maintain momentum, prospects remember you. The real failure is letting quality leads die because you are afraid to pick up the phone and risk hearing “No.”</p><h3><strong>3. Turn Your Empathy Into a Weapon, Not a Weakness</strong></h3><p>If you have ever hesitated before making a cold call because you thought, “I don’t want to bother them,” you are dealing with what Jeb Blount calls projection, and it is costing you deals.</p><p><a href="https://salesgravy.com/overcoming-call-reluctance/" rel="nofollow"><strong>Projection</strong></a> happens when you assume prospects hate being interrupted as much as you do. You start deciding for them before you’ve even made the call.</p><p>Successful salespeople recognize interruption is a professional necessity. Your job requires it; your income depends on it.</p><p>Letting empathy paralyze your prospecting is dangerous. The internal conflict is real: You want to be an empathetic person, but you also have to be an interrupter.</p><p>The mindset shift: Understand that projecting is the most dangerous thing in sales because you are deciding for your customer in advance what they want or need. Real empathy means showing up, asking sharp questions, and letting them tell you what they need. You cannot solve problems you never discover because you were too afraid to start the conversation.</p><h3><strong>4. Build a Velvet Rope Around Your Business</strong></h3><p>What if your clients felt less like transactions and more like VIPs getting an exclusive invitation? That is the power of the Velvet Rope framework, a human-centered sales strategy developed by <a href="https://salesgravy.com/4-strategies-to-make-prospects-want-what-youre-selling/" rel="nofollow"><strong>Kristin Andree</strong></a> that makes prospects <em>want</em> to work with you.</p><p>Kristin observed that people get excited to attend exclusive events. Her insight led to a three-part framework built around Know, Find, Love:</p><ol><li>Know your people: Get crystal clear on your Ideal Customer Profile (ICP).</li><li>Find your people: Execute disciplined activity that consistently fills your pipeline.</li><li>Love your people: Deliver experiences so exceptional that customers become your most effective marketing channel.</li></ol><p>The “Love your people” element is where most drop the ball. Kristin focuses on “surprise and delight”, doing something unexpected that clients don’t see coming.</p><p>For example, giving personalized, curated gifts as a surprise creates a ripple effect. Clients talk about these personalized gifts with friends and colleagues, resulting in more referrals because there is a buzz about you. Curated clients don’t just stay; they sell for you. This is genuine relationship building at scale.</p><h3><strong>5. Develop Velocity Mindset: Speed With Direction</strong></h3><p>Most salespeople confuse activity with progress. They move fast, make lots of calls, send countless emails, but they are not actually getting anywhere because they are chasing the wrong outcome.</p><p>When <a href="https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/" rel="nofollow"><strong>Ron Karr</strong></a> asks what velocity means, everyone says “fast.” But that’s not velocity. Velocity is speed with direction. Direction requires knowing the destination before you start the journey. The biggest problem for most salespeople is that they are not going after the right outcome.</p><p>Ron’s solution? Hold a board meeting with yourself. When you’re stuck or not getting traction, step back and reframe your thinking. Ask yourself: What outcome am I really chasing? Am I pitching features when I should be diagnosing the real problem?</p><p>This shift in perspective changes everything. When you get clear on the outcome that matters to your prospect—not the one that matters to you—you stop competing on specs and start filling gaps that matter deeply to them.</p><p>When you master the velocity mindset, the close becomes inevitable because you have made the decision obvious.</p><h3><strong>The Choice is Yours. Stop Making Excuses.</strong></h3><p>Elite salespeople don’t wait to “feel” motivated. They execute proven sales strategies daily, regardless. These insights from Jeb Blount, Jessica Stokes, Kristin Andree, and Ron Karr give you the roadmap to stop selling on hope and start selling with discipline and certainty.</p><p>You have the knowledge. Now it is time to choose.</p><p>Do you keep making excuses—or do you show up, execute, and finish strong?</p><p>Start winning more on cold calls with our free guide: <a href="https://salesgravy.com/appointment/" rel="nofollow"><strong>25 Ways to Ask for the Appointment on Cold Calls</strong></a>, and boost your results today.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;The gap between average salespeople and elite performers lies in process. While most reps chase quick wins and hope something sticks, top producers follow proven sales strategies that consistently deliver results. They’ve mastered the fundamentals that turn prospects into customers and customers into advocates.&lt;/p&gt;&lt;p&gt;If you’re ready to finish the year strong and blow past your quota, these five battle-tested sales strategies from previous podcasts will transform how you sell.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;1. Deliver an Unforgettable Customer Experience by Mastering Your Emotions&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Your prospect doesn’t care about your bad morning or the three deals that fell through yesterday. When you walk through the door or dial their number, you’re the only conversation they’re having with your company today.&lt;/p&gt;&lt;p&gt;Elite salespeople know emotional consistency separates closers from pretenders. Think of it like a pro golfer staying calm and cruising forward regardless of what happened on the last hole.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-emotional-regulation-impacts-sales-performance-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;As Jeb Blount explains&lt;/strong&gt;&lt;/a&gt;: How your customer feels about you is more predictive of outcome than any other variable. They buy &lt;em&gt;you&lt;/em&gt; first, and then they buy your product. They buy you because they feel safe, heard, and confident you will deliver.&lt;/p&gt;&lt;p&gt;This means you have to compartmentalize every interaction. Your fifth appointment of the day deserves the same intensity and professionalism as your first. When you show up desperate, prospects sense it immediately. When you rush through discovery, they feel undervalued.&lt;/p&gt;&lt;p&gt;Jeb emphasizes this critical point: Buying a house, car, or service is deeply emotional for the customer. Before every interaction, take sixty seconds to reset. Acknowledge whatever is bothering you, mentally file it away, then walk in focused entirely on their world and their goals.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;2. Commit to the Day One Follow-Up Mindset&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Ask yourself: How many times do you attempt to reach a prospect before quitting?&lt;/p&gt;&lt;p&gt;If you answered three or four, you are leaving money on the table. Most reps quit after just three or four attempts, and sometimes without ever hearing a ‘No.’ They just stop and let leads rot in the CRM instead of risking rejection.&lt;/p&gt;&lt;p&gt;As &lt;a href=&#34;https://salesgravy.com/why-most-sales-reps-quit-prospecting-too-early/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Jessica Stokes&lt;/strong&gt;&lt;/a&gt; reminds us, top producers understand this: While you are tracking your sixth or seventh outreach attempt, for the prospect, every touchpoint feels like day one. They are busy running their business—not waiting for your call.&lt;/p&gt;&lt;p&gt;The problem is not just the number of attempts; it is the spacing. When you leave a voicemail and wait a month to “give them space,” you lose momentum and start from scratch every time.&lt;/p&gt;&lt;p&gt;The winning sales strategy is persistence with velocity. That means touching base every few days or weekly. When you maintain momentum, prospects remember you. The real failure is letting quality leads die because you are afraid to pick up the phone and risk hearing “No.”&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;3. Turn Your Empathy Into a Weapon, Not a Weakness&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;If you have ever hesitated before making a cold call because you thought, “I don’t want to bother them,” you are dealing with what Jeb Blount calls projection, and it is costing you deals.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/overcoming-call-reluctance/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Projection&lt;/strong&gt;&lt;/a&gt; happens when you assume prospects hate being interrupted as much as you do. You start deciding for them before you’ve even made the call.&lt;/p&gt;&lt;p&gt;Successful salespeople recognize interruption is a professional necessity. Your job requires it; your income depends on it.&lt;/p&gt;&lt;p&gt;Letting empathy paralyze your prospecting is dangerous. The internal conflict is real: You want to be an empathetic person, but you also have to be an interrupter.&lt;/p&gt;&lt;p&gt;The mindset shift: Understand that projecting is the most dangerous thing in sales because you are deciding for your customer in advance what they want or need. Real empathy means showing up, asking sharp questions, and letting them tell you what they need. You cannot solve problems you never discover because you were too afraid to start the conversation.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;4. Build a Velvet Rope Around Your Business&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;What if your clients felt less like transactions and more like VIPs getting an exclusive invitation? That is the power of the Velvet Rope framework, a human-centered sales strategy developed by &lt;a href=&#34;https://salesgravy.com/4-strategies-to-make-prospects-want-what-youre-selling/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Kristin Andree&lt;/strong&gt;&lt;/a&gt; that makes prospects &lt;em&gt;want&lt;/em&gt; to work with you.&lt;/p&gt;&lt;p&gt;Kristin observed that people get excited to attend exclusive events. Her insight led to a three-part framework built around Know, Find, Love:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;Know your people: Get crystal clear on your Ideal Customer Profile (ICP).&lt;/li&gt;&lt;li&gt;Find your people: Execute disciplined activity that consistently fills your pipeline.&lt;/li&gt;&lt;li&gt;Love your people: Deliver experiences so exceptional that customers become your most effective marketing channel.&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;The “Love your people” element is where most drop the ball. Kristin focuses on “surprise and delight”, doing something unexpected that clients don’t see coming.&lt;/p&gt;&lt;p&gt;For example, giving personalized, curated gifts as a surprise creates a ripple effect. Clients talk about these personalized gifts with friends and colleagues, resulting in more referrals because there is a buzz about you. Curated clients don’t just stay; they sell for you. This is genuine relationship building at scale.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;5. Develop Velocity Mindset: Speed With Direction&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Most salespeople confuse activity with progress. They move fast, make lots of calls, send countless emails, but they are not actually getting anywhere because they are chasing the wrong outcome.&lt;/p&gt;&lt;p&gt;When &lt;a href=&#34;https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Ron Karr&lt;/strong&gt;&lt;/a&gt; asks what velocity means, everyone says “fast.” But that’s not velocity. Velocity is speed with direction. Direction requires knowing the destination before you start the journey. The biggest problem for most salespeople is that they are not going after the right outcome.&lt;/p&gt;&lt;p&gt;Ron’s solution? Hold a board meeting with yourself. When you’re stuck or not getting traction, step back and reframe your thinking. Ask yourself: What outcome am I really chasing? Am I pitching features when I should be diagnosing the real problem?&lt;/p&gt;&lt;p&gt;This shift in perspective changes everything. When you get clear on the outcome that matters to your prospect—not the one that matters to you—you stop competing on specs and start filling gaps that matter deeply to them.&lt;/p&gt;&lt;p&gt;When you master the velocity mindset, the close becomes inevitable because you have made the decision obvious.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;The Choice is Yours. Stop Making Excuses.&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Elite salespeople don’t wait to “feel” motivated. They execute proven sales strategies daily, regardless. These insights from Jeb Blount, Jessica Stokes, Kristin Andree, and Ron Karr give you the roadmap to stop selling on hope and start selling with discipline and certainty.&lt;/p&gt;&lt;p&gt;You have the knowledge. Now it is time to choose.&lt;/p&gt;&lt;p&gt;Do you keep making excuses—or do you show up, execute, and finish strong?&lt;/p&gt;&lt;p&gt;Start winning more on cold calls with our free guide: &lt;a href=&#34;https://salesgravy.com/appointment/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;25 Ways to Ask for the Appointment on Cold Calls&lt;/strong&gt;&lt;/a&gt;, and boost your results today.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/5-battle-tested-sales-strategies-to-finish-the-year-strong/</link>
                <pubDate>Thu, 09 Oct 2025 19:06:00 &#43;0000</pubDate>
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                <itunes:title>How a Carrot Keeps Top Sellers Disciplined (Ask Jeb)</itunes:title>
                <title>How a Carrot Keeps Top Sellers Disciplined (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;How do you prepare your mindset and create the discipline to be effective every single day?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s what Jeff Vellas asked on a recent Ask Jeb episode, and it&amp;#8217;s the question that separates the pros from the amateurs in sales.&lt;/p&gt;
&lt;p&gt;Sales is the hardest profession in business. It&amp;#8217;s the only job where you have to go out and find rejection and bring it home every single day. Every ask you make carries the potential to be rejected at a deep, painful level.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s why we get paid so well. And that&amp;#8217;s why most people can&amp;#8217;t hack it.&lt;/p&gt;
&lt;p&gt;But the ones who do? They&amp;#8217;ve figured out the secret.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-find-your-carrot&#34;&gt;&lt;strong&gt;Find Your Carrot&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;My friend Will Fratini from ZoomInfo nailed it when he talked about what motivates him, or what his carrot is. His five-year-old daughter once bought him a carrot Christmas ornament, and he carries it with him everywhere as a reminder of why he shows up every day.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what matters: Your carrot needs to be specific and tangible. Not some vague &amp;#8220;I want to be successful&amp;#8221; nonsense. I&amp;#8217;m talking about something real. A commission check of X dollars. A boat. Generational wealth through real estate. A college fund for your kids.&lt;/p&gt;
&lt;p&gt;Think of it like an old-time horse and carriage. You put a carrot on a stick in front of a stubborn horse, and suddenly it&amp;#8217;ll go forward even when it wouldn&amp;#8217;t before. That&amp;#8217;s what your carrot does for you when everyone else is giving up.&lt;/p&gt;
&lt;p&gt;Your carrot is what pushes you past the point where giving up would be completely justified. It&amp;#8217;s what separates the best from the rest.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-hard-truth-about-sales-discipline&#34;&gt;&lt;strong&gt;The Hard Truth About Sales Discipline&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s be clear about what&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/sales-training/fanatical-prospecting/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; sales discipline&lt;/a&gt;&lt;/strong&gt; actually means. You have to show up every day and do a certain number of activities. Every. Single. Day.&lt;/p&gt;
&lt;p&gt;And to do those hard things consistently, you need that carrot.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s about sacrificing what you want now (which is easy) for what you want most (which requires doing hard things). I want to do things that are easy. But to get what I want most, I&amp;#8217;ve got to do things that are hard.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the entire game.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-scottie-scheffler-example&#34;&gt;&lt;strong&gt;The Scottie Scheffler Example&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Look at Scottie Scheffler, the PGA golfer. When he makes a bogey, he bounces back with a birdie or better 62 percent of the time. The rest of the field? Less than 18 percent.&lt;/p&gt;
&lt;p&gt;Why? Because Scheffler is crystal clear about what&amp;#8217;s important to him. He knows his carrot. He understands what fulfillment means. When something goes wrong, there&amp;#8217;s no cascade of &amp;#8220;everything is wrong.&amp;#8221; His ego doesn&amp;#8217;t take a hit because he&amp;#8217;s focused on what matters most.&lt;/p&gt;
&lt;p&gt;He picks himself back up, brushes himself off, and keeps moving.&lt;/p&gt;
&lt;p&gt;What most people don&amp;#8217;t know is that it wasn&amp;#8217;t always this way. When he first brought on his caddie, Ted Scott, Ted told him straight up: &amp;#8220;I&amp;#8217;m not working for you unless you get the attitude, temper, and anger under control.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Think about that. The caddie refused to work with him unless he fixed his mindset first.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how important&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; mindset in sales&lt;/a&gt;&lt;/strong&gt; really is. Everything else comes after.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-visual-cue&#34;&gt;&lt;strong&gt;Your Visual Cue&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Go get yourself a carrot ornament. Seriously. Find one on Amazon, hang it in your office, and use it as your visual cue for what matters most.&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re sitting at your desk in the morning trying to get started, or when something has gone wrong and you&amp;#8217;re trying to bounce back, that carrot will remind you why you chose this soul-sapping profession in the first place.&lt;/p&gt;
&lt;p&gt;Because maybe the only thing harder than sales is golf. But you chose it. Now own it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-secret-superpower&#34;&gt;&lt;strong&gt;The Secret Superpower&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the bonus that Will dropped that&amp;#8217;s pure gold: Sometimes your carrot &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/in-sales-its-not-about-you/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;isn&amp;#8217;t even about you&lt;/a&gt;&lt;/strong&gt;. Sometimes the ultimate sales superpower is genuinely helping someone else be the star of the show.&lt;/p&gt;
&lt;p&gt;The best sellers in the world don&amp;#8217;t care about how great their product is. They care about making their customer the hero. If you genuinely believe you&amp;#8217;re there to help someone else&amp;#8217;s day get better, you&amp;#8217;re going to come through.&lt;/p&gt;
&lt;p&gt;And when you have that extra little carrot hanging there (that house, that milestone, that college fund), it&amp;#8217;s going to doubly remind you that the reason you&amp;#8217;re doing this is to serve others first.&lt;/p&gt;
&lt;p&gt;Sales is really hard because it&amp;#8217;s hard to put other human beings before yourself. If you have a carrot to motivate you to push through, and you know deep down that your intrinsic motivation is to help someone else, you will do great.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s what turns things around. That&amp;#8217;s what creates longevity in sales.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Stop overthinking this. The formula is simple:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Define your specific, tangible carrot&lt;/li&gt;
&lt;li&gt;Put a visual reminder where you&amp;#8217;ll see it every day&lt;/li&gt;
&lt;li&gt;Remember that you&amp;#8217;re here to make your customer the star&lt;/li&gt;
&lt;li&gt;Show up and execute with discipline, even when it&amp;#8217;s hard&lt;/li&gt;
&lt;li&gt;When you&amp;#8217;re tired, hungry, worn out, and ready to go home, make one more call&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;That&amp;#8217;s how you prepare your mindset, create discipline, and separate yourself from everyone else who&amp;#8217;s just going through the motions.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Ready to dominate your prospecting game? Check out my book,&lt;strong&gt;&lt;a href=&#34;http://salesgravy.com/edge&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; &lt;em&gt;The LinkedIn Edge,&lt;/em&gt;&lt;/a&gt;&lt;/strong&gt; and discover how to leverage LinkedIn to fill your pipeline with qualified prospects.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>How do you prepare your mindset and create the discipline to be effective every single day?</p>
<p>That’s what Jeff Vellas asked on a recent Ask Jeb episode, and it’s the question that separates the pros from the amateurs in sales.</p>
<p>Sales is the hardest profession in business. It’s the only job where you have to go out and find rejection and bring it home every single day. Every ask you make carries the potential to be rejected at a deep, painful level.</p>
<p>That’s why we get paid so well. And that’s why most people can’t hack it.</p>
<p>But the ones who do? They’ve figured out the secret.</p>
<h2 id="h-find-your-carrot"><strong>Find Your Carrot</strong></h2>
<p>My friend Will Fratini from ZoomInfo nailed it when he talked about what motivates him, or what his carrot is. His five-year-old daughter once bought him a carrot Christmas ornament, and he carries it with him everywhere as a reminder of why he shows up every day.</p>
<p>Here’s what matters: Your carrot needs to be specific and tangible. Not some vague “I want to be successful” nonsense. I’m talking about something real. A commission check of X dollars. A boat. Generational wealth through real estate. A college fund for your kids.</p>
<p>Think of it like an old-time horse and carriage. You put a carrot on a stick in front of a stubborn horse, and suddenly it’ll go forward even when it wouldn’t before. That’s what your carrot does for you when everyone else is giving up.</p>
<p>Your carrot is what pushes you past the point where giving up would be completely justified. It’s what separates the best from the rest.</p>
<h2 id="h-the-hard-truth-about-sales-discipline"><strong>The Hard Truth About Sales Discipline</strong></h2>
<p>Let’s be clear about what<strong><a href="https://salesgravy.com/sales-training/fanatical-prospecting/" rel="nofollow"> sales discipline</a></strong> actually means. You have to show up every day and do a certain number of activities. Every. Single. Day.</p>
<p>And to do those hard things consistently, you need that carrot.</p>
<p>It’s about sacrificing what you want now (which is easy) for what you want most (which requires doing hard things). I want to do things that are easy. But to get what I want most, I’ve got to do things that are hard.</p>
<p>That’s the entire game.</p>
<h2 id="h-the-scottie-scheffler-example"><strong>The Scottie Scheffler Example</strong></h2>
<p>Look at Scottie Scheffler, the PGA golfer. When he makes a bogey, he bounces back with a birdie or better 62 percent of the time. The rest of the field? Less than 18 percent.</p>
<p>Why? Because Scheffler is crystal clear about what’s important to him. He knows his carrot. He understands what fulfillment means. When something goes wrong, there’s no cascade of “everything is wrong.” His ego doesn’t take a hit because he’s focused on what matters most.</p>
<p>He picks himself back up, brushes himself off, and keeps moving.</p>
<p>What most people don’t know is that it wasn’t always this way. When he first brought on his caddie, Ted Scott, Ted told him straight up: “I’m not working for you unless you get the attitude, temper, and anger under control.”</p>
<p>Think about that. The caddie refused to work with him unless he fixed his mindset first.</p>
<p>That’s how important<strong><a href="https://salesgravy.com/the-right-mindset-seals-the-deal/" rel="nofollow"> mindset in sales</a></strong> really is. Everything else comes after.</p>
<h2 id="h-your-visual-cue"><strong>Your Visual Cue</strong></h2>
<p>Go get yourself a carrot ornament. Seriously. Find one on Amazon, hang it in your office, and use it as your visual cue for what matters most.</p>
<p>When you’re sitting at your desk in the morning trying to get started, or when something has gone wrong and you’re trying to bounce back, that carrot will remind you why you chose this soul-sapping profession in the first place.</p>
<p>Because maybe the only thing harder than sales is golf. But you chose it. Now own it.</p>
<h2 id="h-the-secret-superpower"><strong>The Secret Superpower</strong></h2>
<p>Here’s the bonus that Will dropped that’s pure gold: Sometimes your carrot <strong><a href="https://salesgravy.com/in-sales-its-not-about-you/" rel="nofollow">isn’t even about you</a></strong>. Sometimes the ultimate sales superpower is genuinely helping someone else be the star of the show.</p>
<p>The best sellers in the world don’t care about how great their product is. They care about making their customer the hero. If you genuinely believe you’re there to help someone else’s day get better, you’re going to come through.</p>
<p>And when you have that extra little carrot hanging there (that house, that milestone, that college fund), it’s going to doubly remind you that the reason you’re doing this is to serve others first.</p>
<p>Sales is really hard because it’s hard to put other human beings before yourself. If you have a carrot to motivate you to push through, and you know deep down that your intrinsic motivation is to help someone else, you will do great.</p>
<p>That’s what turns things around. That’s what creates longevity in sales.</p>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>Stop overthinking this. The formula is simple:</p>
<ol>
<li>Define your specific, tangible carrot</li>
<li>Put a visual reminder where you’ll see it every day</li>
<li>Remember that you’re here to make your customer the star</li>
<li>Show up and execute with discipline, even when it’s hard</li>
<li>When you’re tired, hungry, worn out, and ready to go home, make one more call</li>
</ol>
<p>That’s how you prepare your mindset, create discipline, and separate yourself from everyone else who’s just going through the motions.</p>
<hr/>
<p>Ready to dominate your prospecting game? Check out my book,<strong><a href="http://salesgravy.com/edge" rel="nofollow"> <em>The LinkedIn Edge,</em></a></strong> and discover how to leverage LinkedIn to fill your pipeline with qualified prospects.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;How do you prepare your mindset and create the discipline to be effective every single day?&lt;/p&gt;
&lt;p&gt;That’s what Jeff Vellas asked on a recent Ask Jeb episode, and it’s the question that separates the pros from the amateurs in sales.&lt;/p&gt;
&lt;p&gt;Sales is the hardest profession in business. It’s the only job where you have to go out and find rejection and bring it home every single day. Every ask you make carries the potential to be rejected at a deep, painful level.&lt;/p&gt;
&lt;p&gt;That’s why we get paid so well. And that’s why most people can’t hack it.&lt;/p&gt;
&lt;p&gt;But the ones who do? They’ve figured out the secret.&lt;/p&gt;
&lt;h2 id=&#34;h-find-your-carrot&#34;&gt;&lt;strong&gt;Find Your Carrot&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;My friend Will Fratini from ZoomInfo nailed it when he talked about what motivates him, or what his carrot is. His five-year-old daughter once bought him a carrot Christmas ornament, and he carries it with him everywhere as a reminder of why he shows up every day.&lt;/p&gt;
&lt;p&gt;Here’s what matters: Your carrot needs to be specific and tangible. Not some vague “I want to be successful” nonsense. I’m talking about something real. A commission check of X dollars. A boat. Generational wealth through real estate. A college fund for your kids.&lt;/p&gt;
&lt;p&gt;Think of it like an old-time horse and carriage. You put a carrot on a stick in front of a stubborn horse, and suddenly it’ll go forward even when it wouldn’t before. That’s what your carrot does for you when everyone else is giving up.&lt;/p&gt;
&lt;p&gt;Your carrot is what pushes you past the point where giving up would be completely justified. It’s what separates the best from the rest.&lt;/p&gt;
&lt;h2 id=&#34;h-the-hard-truth-about-sales-discipline&#34;&gt;&lt;strong&gt;The Hard Truth About Sales Discipline&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let’s be clear about what&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/sales-training/fanatical-prospecting/&#34; rel=&#34;nofollow&#34;&gt; sales discipline&lt;/a&gt;&lt;/strong&gt; actually means. You have to show up every day and do a certain number of activities. Every. Single. Day.&lt;/p&gt;
&lt;p&gt;And to do those hard things consistently, you need that carrot.&lt;/p&gt;
&lt;p&gt;It’s about sacrificing what you want now (which is easy) for what you want most (which requires doing hard things). I want to do things that are easy. But to get what I want most, I’ve got to do things that are hard.&lt;/p&gt;
&lt;p&gt;That’s the entire game.&lt;/p&gt;
&lt;h2 id=&#34;h-the-scottie-scheffler-example&#34;&gt;&lt;strong&gt;The Scottie Scheffler Example&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Look at Scottie Scheffler, the PGA golfer. When he makes a bogey, he bounces back with a birdie or better 62 percent of the time. The rest of the field? Less than 18 percent.&lt;/p&gt;
&lt;p&gt;Why? Because Scheffler is crystal clear about what’s important to him. He knows his carrot. He understands what fulfillment means. When something goes wrong, there’s no cascade of “everything is wrong.” His ego doesn’t take a hit because he’s focused on what matters most.&lt;/p&gt;
&lt;p&gt;He picks himself back up, brushes himself off, and keeps moving.&lt;/p&gt;
&lt;p&gt;What most people don’t know is that it wasn’t always this way. When he first brought on his caddie, Ted Scott, Ted told him straight up: “I’m not working for you unless you get the attitude, temper, and anger under control.”&lt;/p&gt;
&lt;p&gt;Think about that. The caddie refused to work with him unless he fixed his mindset first.&lt;/p&gt;
&lt;p&gt;That’s how important&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34; rel=&#34;nofollow&#34;&gt; mindset in sales&lt;/a&gt;&lt;/strong&gt; really is. Everything else comes after.&lt;/p&gt;
&lt;h2 id=&#34;h-your-visual-cue&#34;&gt;&lt;strong&gt;Your Visual Cue&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Go get yourself a carrot ornament. Seriously. Find one on Amazon, hang it in your office, and use it as your visual cue for what matters most.&lt;/p&gt;
&lt;p&gt;When you’re sitting at your desk in the morning trying to get started, or when something has gone wrong and you’re trying to bounce back, that carrot will remind you why you chose this soul-sapping profession in the first place.&lt;/p&gt;
&lt;p&gt;Because maybe the only thing harder than sales is golf. But you chose it. Now own it.&lt;/p&gt;
&lt;h2 id=&#34;h-the-secret-superpower&#34;&gt;&lt;strong&gt;The Secret Superpower&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s the bonus that Will dropped that’s pure gold: Sometimes your carrot &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/in-sales-its-not-about-you/&#34; rel=&#34;nofollow&#34;&gt;isn’t even about you&lt;/a&gt;&lt;/strong&gt;. Sometimes the ultimate sales superpower is genuinely helping someone else be the star of the show.&lt;/p&gt;
&lt;p&gt;The best sellers in the world don’t care about how great their product is. They care about making their customer the hero. If you genuinely believe you’re there to help someone else’s day get better, you’re going to come through.&lt;/p&gt;
&lt;p&gt;And when you have that extra little carrot hanging there (that house, that milestone, that college fund), it’s going to doubly remind you that the reason you’re doing this is to serve others first.&lt;/p&gt;
&lt;p&gt;Sales is really hard because it’s hard to put other human beings before yourself. If you have a carrot to motivate you to push through, and you know deep down that your intrinsic motivation is to help someone else, you will do great.&lt;/p&gt;
&lt;p&gt;That’s what turns things around. That’s what creates longevity in sales.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Stop overthinking this. The formula is simple:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Define your specific, tangible carrot&lt;/li&gt;
&lt;li&gt;Put a visual reminder where you’ll see it every day&lt;/li&gt;
&lt;li&gt;Remember that you’re here to make your customer the star&lt;/li&gt;
&lt;li&gt;Show up and execute with discipline, even when it’s hard&lt;/li&gt;
&lt;li&gt;When you’re tired, hungry, worn out, and ready to go home, make one more call&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;That’s how you prepare your mindset, create discipline, and separate yourself from everyone else who’s just going through the motions.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Ready to dominate your prospecting game? Check out my book,&lt;strong&gt;&lt;a href=&#34;http://salesgravy.com/edge&#34; rel=&#34;nofollow&#34;&gt; &lt;em&gt;The LinkedIn Edge,&lt;/em&gt;&lt;/a&gt;&lt;/strong&gt; and discover how to leverage LinkedIn to fill your pipeline with qualified prospects.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-a-carrot-keeps-top-sellers-disciplined-ask-jeb/</link>
                <pubDate>Tue, 07 Oct 2025 20:48:00 &#43;0000</pubDate>
                <itunes:duration>620</itunes:duration>
                
                
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                <itunes:title>Desperate for Attention in a Noisy Prospecting World (Money Monday)</itunes:title>
                <title>Desperate for Attention in a Noisy Prospecting World (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here is an undeniable truth: The No. 1 reason for failure in sales is an empty pipeline, and the No. 1 reason you have an empty pipeline is that you are not doing enough prospecting.&lt;/p&gt;
&lt;p&gt;In sales, everything rests on putting qualified opportunities in your pipeline.&amp;#160;Prospecting is the beginning and the end, alpha and omega. If you don&amp;#8217;t prospect, you will fail. That is a guaranteed truth.&lt;/p&gt;
&lt;p&gt;Each and every sales day, you must connect with prospects, engage them in meaningful conversations, and convert them into pipeline opportunities.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-it-s-a-noisy-world&#34;&gt;&lt;strong&gt;It’s a Noisy World&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The problem is that we live in a noisy world in which those same prospects are being inundated with prospecting messages from dozens of other salespeople who are also attempting to get their attention.&amp;#160;&lt;/p&gt;
&lt;p&gt;So, if you don’t stand out, you lose.&amp;#160;&lt;/p&gt;
&lt;p&gt;But I doubt I’m telling you anything that you don’t already know. It’s freaking hard to get attention when prospecting, and it&amp;#8217;s not getting easier. There are days when it feels like you could be jumping up and down in front of your prospect in a pink bunny suit while throwing hundred-dollar bills in the air, and they’d still ignore you.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-sledgehammer-approach-is-dead&#34;&gt;&lt;strong&gt;The Sledgehammer Approach Is Dead&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the key reasons so many salespeople fail to break through is that their entire prospecting strategy is pounding away at prospects through a single communication channel—typically a series of automated emails sent through a sales engagement platform like Outreach or SalesLoft.&amp;#160;&lt;/p&gt;
&lt;p&gt;Sadly, this sledgehammer approach just doesn’t work anymore. Recent data reveals that salespeople are sending as many as eight times more emails today than they did five years ago and getting just a tenth of the results.&amp;#160;&lt;/p&gt;
&lt;p&gt;A big reason prospects are tuning out is that AI-powered sales automation tools have scaled email prospecting activity to an extraordinary level.&amp;#160;&lt;/p&gt;
&lt;p&gt;In the past, writing a prospecting email involved strategic thought and taking time to craft a message that was unique to each prospect. It was a slow process, which meant salespeople sent fewer but better prospecting emails.&lt;/p&gt;
&lt;p&gt;Today, AI engines can pump out hundreds of cold email variations in seconds with shallow, and often cringeworthy, personalization that, more often than not, turns prospects off. And as AI-generated prospecting emails flood inboxes, the sheer volume of this outreach has eroded any impact from the improved efficiency.&amp;#160;&lt;/p&gt;
&lt;p&gt;Constant exposure to this irrelevant, repetitive AI-generated crap has left business executives exasperated. They are overwhelmed and have tuned out, turned off, and are ignoring all prospecting messages—good or bad, human or AI-generated.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-break-through-the-noise&#34;&gt;&lt;strong&gt;Break Through the Noise&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most sales professionals today are desperate to find &lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;new techniques&lt;/a&gt;&lt;/strong&gt; to help them break through the noise and get attention when prospecting so that they can engage in more meaningful conversations.&amp;#160;&lt;/p&gt;
&lt;p&gt;Most salespeople want a bigger, stronger pipeline filled with qualified opportunities. Yet many overlook one of the most powerful prospecting tools right at their fingertips: LinkedIn.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-linkedin-why-now&#34;&gt;&lt;strong&gt;Why LinkedIn, Why Now&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;It can be argued that the moment the sales profession changed forever and the door opened to modern selling as we know it was when Alexander Graham Bell said on the very first telephone call, “Mr. Watson, come here, I want to see you.”&lt;/p&gt;
&lt;p&gt;The telephone&amp;#8217;s impact on the sales profession was profound and lasting. Then, as now, the phone remains the most efficient and effective means for conducting real-time, synchronous human-to-human conversations with prospects.&lt;/p&gt;
&lt;p&gt;Bell made his call to Mr. Watson 150 years ago. Since then, only a handful of pivotal technologies have advanced the sales profession with such impact:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;The automobile gave sellers the freedom to cover wider regional territories more efficiently.&lt;/li&gt;
&lt;li&gt;Air travel literally gave sales professionals wings, expanding their reach nationally and globally.&lt;/li&gt;
&lt;li&gt;The internet put unimaginable data at the fingertips of both sales professionals and buyers.&lt;/li&gt;
&lt;li&gt;Smartphones put powerful computers in our pockets and made communication ubiquitous.&lt;/li&gt;
&lt;li&gt;Video calling shrunk the globe and accelerated sales cycles.&lt;/li&gt;
&lt;li&gt;CRM (we still hate it) made it possible to efficiently capture, organize, and access data.&lt;/li&gt;
&lt;li&gt;Artificial intelligence is transforming the way we develop insight from this data—revolutionizing targeting, prospecting, communication, deal strategy, and forecasting.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;But, of all these advances, none has had a more dramatic impact on the sales profession and your ability to connect with almost anybody, anywhere, at any time than LinkedIn.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-linkedin-is-a-vibrant-sales-ecosystem&#34;&gt;&lt;strong&gt;LinkedIn is a Vibrant Sales Ecosystem&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;LinkedIn is a vibrant ecosystem where a billion business professionals are linked together. It&amp;#8217;s a prospecting and sales Swiss Army knife with dozens of tools and applications for a variety of purposes:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Prospecting&lt;/li&gt;
&lt;li&gt;Networking&lt;/li&gt;
&lt;li&gt;Research, qualifying, and list building&lt;/li&gt;
&lt;li&gt;Multi-threading and stakeholder mapping&lt;/li&gt;
&lt;li&gt;Pre-call planning&lt;/li&gt;
&lt;li&gt;Discovery&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/expert-tips-for-writing-world-class-linkedin-direct-messages/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Communicating&lt;/a&gt;&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Building familiarity and personal branding&lt;/li&gt;
&lt;li&gt;Projecting thought leadership and authority&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;What makes LinkedIn truly unique is that this giant database and sales ecosystem is constantly self-updating. This means that the data and contacts are never stale.&lt;/p&gt;
&lt;p&gt;It is the only sales data center where you are always working with the most current information about prospects and their companies, which makes it an excellent list-building tool. It gets even more powerful when you combine LinkedIn with AI and data platforms like ZoomInfo.&amp;#160;&lt;/p&gt;
&lt;p&gt;This matters because when &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/building-pipeline-from-zero-first-time-sales-hire-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;prospecting&lt;/a&gt;&lt;/strong&gt;, the better your list, the better your outcomes.&lt;/p&gt;
&lt;p&gt;When you consider that the very essence of selling is connecting with people, building relationships, and solving problems, it&amp;#8217;s easy to understand why LinkedIn is the most important technological advancement in the history of the sales profession.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-a-prospecting-swiss-army-knife&#34;&gt;&lt;strong&gt;A Prospecting Swiss Army Knife&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;To break through the noise and earn attention, you need to ditch the sledgehammer and pick up a multi-function Swiss Army Knife.&amp;#160;&lt;/p&gt;
&lt;p&gt;Multichannel prospecting sequences that leverage LinkedIn are that Swiss Army Knife.&amp;#160;&lt;/p&gt;
&lt;p&gt;Sequences diversify your outbound strategies with a multi-channel, multi-touch, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/4-inmail-mistakes-youre-making-right-now-and-how-to-fix-them/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;interwoven-message&lt;/a&gt;&lt;/strong&gt; strategy that helps you stand out. And LinkedIn amplifies the impact of these sequences.&amp;#160;&lt;/p&gt;
&lt;p&gt;A multichannel sequence gives you the opportunity to meet prospects where they are and how they prefer to communicate. It also allows you to experiment with multiple iterations and formats of your message to hone in on the one message that pulls your prospect in.&amp;#160;&lt;/p&gt;
&lt;p&gt;LinkedIn, when combined with AI and traditional communication channels like the phone and email, can give you almost superhuman prospecting powers.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-superhuman-prospecting-powers&#34;&gt;Superhuman Prospecting Powers&lt;/h2&gt;
&lt;p&gt;Sales professionals who harness LinkedIn in their Fanatical Prospecting sequences can transform their prospecting strategy and explode their pipeline with high-quality opportunities by generating more leads, opening more doors, and engaging in more meaningful conversations.&lt;/p&gt;
&lt;p&gt;To be sure, LinkedIn is not a prospecting panacea. It will not provide an endless stream of inbound leads with little effort. It requires hard work and time investment, and it must be combined with other communication channels to be effective.&amp;#160;&lt;/p&gt;
&lt;p&gt;LinkedIn is, however, a key component of a complete prospecting system. From list building and direct outreach to lead generation and long-term cultivation of future opportunities, LinkedIn&amp;#8217;s panorama of features can be a crazy powerful weapon in your prospecting arsenal.&amp;#160;&lt;/p&gt;
&lt;p&gt;This is why I want you to stop today and consider how you are using LinkedIn. Do you feel like you are getting everything out of LinkedIn that you should be? Are you scheduling consistent LinkedIn blocks on your calendar, or are you erratic with your efforts?&amp;#160;&lt;/p&gt;
&lt;p&gt;Take some time this week to consider new possibilities for how to make LinkedIn work better for you and recommit to making LinkedIn a core part of your fanatical prospecting routine.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-linkedin-edge-the-fill-up-the-pipeline-linkedin-book&#34;&gt;&lt;strong&gt;&lt;em&gt;The LinkedIn Edge:&lt;/em&gt; The “Fill Up the Pipeline” LinkedIn Book&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In my new book, &lt;em&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;The LinkedIn Edge&lt;/strong&gt;&lt;/a&gt;,&lt;/em&gt; I give you a comprehensive prospecting playbook. You&amp;#8217;ll gain tools, tactics, and techniques for building a robust pipeline with both fast and long-game strategies for landing big, lucrative deals and dream accounts.&lt;/p&gt;
&lt;p&gt;Prospecting on LinkedIn can feel utterly overwhelming, so I’m going to teach you:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;How and where to get started.&lt;/li&gt;
&lt;li&gt;How to build better prospecting lists and find who and what you are looking for.&lt;/li&gt;
&lt;li&gt;Develop effective prospecting messaging for InMail and LinkedIn Direct Messages.  &lt;/li&gt;
&lt;li&gt;How to communicate on LinkedIn and conduct more effective prospecting conversations.&lt;/li&gt;
&lt;li&gt;How to get found and generate inbound leads.&lt;/li&gt;
&lt;li&gt;How to generate referrals and warm introductions.&lt;/li&gt;
&lt;li&gt;How to differentiate, build trust, and stand out in a world that wants to commoditize you.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;My mission is to teach you exactly how to enhance, elevate, and accelerate your prospecting efforts by blending LinkedIn seamlessly into your sales toolkit. Don’t wait, go get my new book: &lt;em&gt;&lt;strong&gt;&lt;a href=&#34;https://www.barnesandnoble.com/w/the-linkedin-edge-jeb-blount/1146896395?ean=9781394316717ashing/dp/1394316712&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge.&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;And here’s a bonus: Once you purchase &lt;em&gt;The LinkedIn Edge,&lt;/em&gt; you’ll get access to a comprehensive LinkedIn Course (a $50 value) with 10 videos and a reading &amp;#38; reflection guide. Just purchase the book, and then take your receipt to &lt;strong&gt;&lt;a href=&#34;http://salesgravy.com/edge&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;salesgravy.com/edge&lt;/a&gt;&lt;/strong&gt; to redeem your free course. &lt;/p&gt;
&lt;p&gt;And never forget, when it’s time to go home, always stop and make one more call.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here is an undeniable truth: The No. 1 reason for failure in sales is an empty pipeline, and the No. 1 reason you have an empty pipeline is that you are not doing enough prospecting.</p><p>In sales, everything rests on putting qualified opportunities in your pipeline. Prospecting is the beginning and the end, alpha and omega. If you don’t prospect, you will fail. That is a guaranteed truth.</p><p>Each and every sales day, you must connect with prospects, engage them in meaningful conversations, and convert them into pipeline opportunities. </p><h2><strong>It’s a Noisy World</strong></h2><p>The problem is that we live in a noisy world in which those same prospects are being inundated with prospecting messages from dozens of other salespeople who are also attempting to get their attention. </p><p>So, if you don’t stand out, you lose. </p><p>But I doubt I’m telling you anything that you don’t already know. It’s freaking hard to get attention when prospecting, and it’s not getting easier. There are days when it feels like you could be jumping up and down in front of your prospect in a pink bunny suit while throwing hundred-dollar bills in the air, and they’d still ignore you. </p><h2><strong>The Sledgehammer Approach Is Dead</strong></h2><p>One of the key reasons so many salespeople fail to break through is that their entire prospecting strategy is pounding away at prospects through a single communication channel—typically a series of automated emails sent through a sales engagement platform like Outreach or SalesLoft. </p><p>Sadly, this sledgehammer approach just doesn’t work anymore. Recent data reveals that salespeople are sending as many as eight times more emails today than they did five years ago and getting just a tenth of the results. </p><p>A big reason prospects are tuning out is that AI-powered sales automation tools have scaled email prospecting activity to an extraordinary level. </p><p>In the past, writing a prospecting email involved strategic thought and taking time to craft a message that was unique to each prospect. It was a slow process, which meant salespeople sent fewer but better prospecting emails.</p><p>Today, AI engines can pump out hundreds of cold email variations in seconds with shallow, and often cringeworthy, personalization that, more often than not, turns prospects off. And as AI-generated prospecting emails flood inboxes, the sheer volume of this outreach has eroded any impact from the improved efficiency. </p><p>Constant exposure to this irrelevant, repetitive AI-generated crap has left business executives exasperated. They are overwhelmed and have tuned out, turned off, and are ignoring all prospecting messages—good or bad, human or AI-generated.</p><h2><strong>Break Through the Noise</strong></h2><p>Most sales professionals today are desperate to find <a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712" rel="nofollow"><strong>new techniques</strong></a> to help them break through the noise and get attention when prospecting so that they can engage in more meaningful conversations. </p><p>Most salespeople want a bigger, stronger pipeline filled with qualified opportunities. Yet many overlook one of the most powerful prospecting tools right at their fingertips: LinkedIn.</p><h2><strong>Why LinkedIn, Why Now</strong></h2><p>It can be argued that the moment the sales profession changed forever and the door opened to modern selling as we know it was when Alexander Graham Bell said on the very first telephone call, “Mr. Watson, come here, I want to see you.”</p><p>The telephone’s impact on the sales profession was profound and lasting. Then, as now, the phone remains the most efficient and effective means for conducting real-time, synchronous human-to-human conversations with prospects.</p><p>Bell made his call to Mr. Watson 150 years ago. Since then, only a handful of pivotal technologies have advanced the sales profession with such impact:</p><ul><li>The automobile gave sellers the freedom to cover wider regional territories more efficiently.</li><li>Air travel literally gave sales professionals wings, expanding their reach nationally and globally.</li><li>The internet put unimaginable data at the fingertips of both sales professionals and buyers.</li><li>Smartphones put powerful computers in our pockets and made communication ubiquitous.</li><li>Video calling shrunk the globe and accelerated sales cycles.</li><li>CRM (we still hate it) made it possible to efficiently capture, organize, and access data.</li><li>Artificial intelligence is transforming the way we develop insight from this data—revolutionizing targeting, prospecting, communication, deal strategy, and forecasting.</li></ul><p>But, of all these advances, none has had a more dramatic impact on the sales profession and your ability to connect with almost anybody, anywhere, at any time than LinkedIn.</p><h2><strong>LinkedIn is a Vibrant Sales Ecosystem</strong></h2><p>LinkedIn is a vibrant ecosystem where a billion business professionals are linked together. It’s a prospecting and sales Swiss Army knife with dozens of tools and applications for a variety of purposes:</p><ul><li>Prospecting</li><li>Networking</li><li>Research, qualifying, and list building</li><li>Multi-threading and stakeholder mapping</li><li>Pre-call planning</li><li>Discovery</li><li><a href="https://salesgravy.com/expert-tips-for-writing-world-class-linkedin-direct-messages/" rel="nofollow"><strong>Communicating</strong></a></li><li>Building familiarity and personal branding</li><li>Projecting thought leadership and authority</li></ul><p>What makes LinkedIn truly unique is that this giant database and sales ecosystem is constantly self-updating. This means that the data and contacts are never stale.</p><p>It is the only sales data center where you are always working with the most current information about prospects and their companies, which makes it an excellent list-building tool. It gets even more powerful when you combine LinkedIn with AI and data platforms like ZoomInfo. </p><p>This matters because when <a href="https://salesgravy.com/building-pipeline-from-zero-first-time-sales-hire-ask-jeb/" rel="nofollow"><strong>prospecting</strong></a>, the better your list, the better your outcomes.</p><p>When you consider that the very essence of selling is connecting with people, building relationships, and solving problems, it’s easy to understand why LinkedIn is the most important technological advancement in the history of the sales profession.</p><h2><strong>A Prospecting Swiss Army Knife</strong></h2><p>To break through the noise and earn attention, you need to ditch the sledgehammer and pick up a multi-function Swiss Army Knife. </p><p>Multichannel prospecting sequences that leverage LinkedIn are that Swiss Army Knife. </p><p>Sequences diversify your outbound strategies with a multi-channel, multi-touch, <a href="https://salesgravy.com/4-inmail-mistakes-youre-making-right-now-and-how-to-fix-them/" rel="nofollow"><strong>interwoven-message</strong></a> strategy that helps you stand out. And LinkedIn amplifies the impact of these sequences. </p><p>A multichannel sequence gives you the opportunity to meet prospects where they are and how they prefer to communicate. It also allows you to experiment with multiple iterations and formats of your message to hone in on the one message that pulls your prospect in. </p><p>LinkedIn, when combined with AI and traditional communication channels like the phone and email, can give you almost superhuman prospecting powers.</p><h2>Superhuman Prospecting Powers</h2><p>Sales professionals who harness LinkedIn in their Fanatical Prospecting sequences can transform their prospecting strategy and explode their pipeline with high-quality opportunities by generating more leads, opening more doors, and engaging in more meaningful conversations.</p><p>To be sure, LinkedIn is not a prospecting panacea. It will not provide an endless stream of inbound leads with little effort. It requires hard work and time investment, and it must be combined with other communication channels to be effective. </p><p>LinkedIn is, however, a key component of a complete prospecting system. From list building and direct outreach to lead generation and long-term cultivation of future opportunities, LinkedIn’s panorama of features can be a crazy powerful weapon in your prospecting arsenal. </p><p>This is why I want you to stop today and consider how you are using LinkedIn. Do you feel like you are getting everything out of LinkedIn that you should be? Are you scheduling consistent LinkedIn blocks on your calendar, or are you erratic with your efforts? </p><p>Take some time this week to consider new possibilities for how to make LinkedIn work better for you and recommit to making LinkedIn a core part of your fanatical prospecting routine. </p><h2><strong><em>The LinkedIn Edge:</em> The “Fill Up the Pipeline” LinkedIn Book</strong></h2><p>In my new book, <a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712" rel="nofollow"><strong><em>The LinkedIn Edge</em></strong></a><em>,</em> I give you a comprehensive prospecting playbook. You’ll gain tools, tactics, and techniques for building a robust pipeline with both fast and long-game strategies for landing big, lucrative deals and dream accounts.</p><p>Prospecting on LinkedIn can feel utterly overwhelming, so I’m going to teach you:</p><ul><li>How and where to get started.</li><li>How to build better prospecting lists and find who and what you are looking for.</li><li>Develop effective prospecting messaging for InMail and LinkedIn Direct Messages.  </li><li>How to communicate on LinkedIn and conduct more effective prospecting conversations.</li><li>How to get found and generate inbound leads.</li><li>How to generate referrals and warm introductions.</li><li>How to differentiate, build trust, and stand out in a world that wants to commoditize you.</li></ul><p>My mission is to teach you exactly how to enhance, elevate, and accelerate your prospecting efforts by blending LinkedIn seamlessly into your sales toolkit. Don’t wait, go get my new book: <a href="https://www.barnesandnoble.com/w/the-linkedin-edge-jeb-blount/1146896395?ean=9781394316717ashing%2Fdp%2F1394316712" rel="nofollow"><strong><em>The LinkedIn Edge.</em></strong></a></p><p>And here’s a bonus: Once you purchase <em>The LinkedIn Edge,</em> you’ll get access to a comprehensive LinkedIn Course (a $50 value) with 10 videos and a reading &amp; reflection guide. Just purchase the book, and then take your receipt to <a href="http://salesgravy.com/edge" rel="nofollow"><strong>salesgravy.com/edge</strong></a> to redeem your free course. </p><p>And never forget, when it’s time to go home, always stop and make one more call.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here is an undeniable truth: The No. 1 reason for failure in sales is an empty pipeline, and the No. 1 reason you have an empty pipeline is that you are not doing enough prospecting.&lt;/p&gt;&lt;p&gt;In sales, everything rests on putting qualified opportunities in your pipeline. Prospecting is the beginning and the end, alpha and omega. If you don’t prospect, you will fail. That is a guaranteed truth.&lt;/p&gt;&lt;p&gt;Each and every sales day, you must connect with prospects, engage them in meaningful conversations, and convert them into pipeline opportunities. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;It’s a Noisy World&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The problem is that we live in a noisy world in which those same prospects are being inundated with prospecting messages from dozens of other salespeople who are also attempting to get their attention. &lt;/p&gt;&lt;p&gt;So, if you don’t stand out, you lose. &lt;/p&gt;&lt;p&gt;But I doubt I’m telling you anything that you don’t already know. It’s freaking hard to get attention when prospecting, and it’s not getting easier. There are days when it feels like you could be jumping up and down in front of your prospect in a pink bunny suit while throwing hundred-dollar bills in the air, and they’d still ignore you. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Sledgehammer Approach Is Dead&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;One of the key reasons so many salespeople fail to break through is that their entire prospecting strategy is pounding away at prospects through a single communication channel—typically a series of automated emails sent through a sales engagement platform like Outreach or SalesLoft. &lt;/p&gt;&lt;p&gt;Sadly, this sledgehammer approach just doesn’t work anymore. Recent data reveals that salespeople are sending as many as eight times more emails today than they did five years ago and getting just a tenth of the results. &lt;/p&gt;&lt;p&gt;A big reason prospects are tuning out is that AI-powered sales automation tools have scaled email prospecting activity to an extraordinary level. &lt;/p&gt;&lt;p&gt;In the past, writing a prospecting email involved strategic thought and taking time to craft a message that was unique to each prospect. It was a slow process, which meant salespeople sent fewer but better prospecting emails.&lt;/p&gt;&lt;p&gt;Today, AI engines can pump out hundreds of cold email variations in seconds with shallow, and often cringeworthy, personalization that, more often than not, turns prospects off. And as AI-generated prospecting emails flood inboxes, the sheer volume of this outreach has eroded any impact from the improved efficiency. &lt;/p&gt;&lt;p&gt;Constant exposure to this irrelevant, repetitive AI-generated crap has left business executives exasperated. They are overwhelmed and have tuned out, turned off, and are ignoring all prospecting messages—good or bad, human or AI-generated.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Break Through the Noise&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Most sales professionals today are desperate to find &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;new techniques&lt;/strong&gt;&lt;/a&gt; to help them break through the noise and get attention when prospecting so that they can engage in more meaningful conversations. &lt;/p&gt;&lt;p&gt;Most salespeople want a bigger, stronger pipeline filled with qualified opportunities. Yet many overlook one of the most powerful prospecting tools right at their fingertips: LinkedIn.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Why LinkedIn, Why Now&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;It can be argued that the moment the sales profession changed forever and the door opened to modern selling as we know it was when Alexander Graham Bell said on the very first telephone call, “Mr. Watson, come here, I want to see you.”&lt;/p&gt;&lt;p&gt;The telephone’s impact on the sales profession was profound and lasting. Then, as now, the phone remains the most efficient and effective means for conducting real-time, synchronous human-to-human conversations with prospects.&lt;/p&gt;&lt;p&gt;Bell made his call to Mr. Watson 150 years ago. Since then, only a handful of pivotal technologies have advanced the sales profession with such impact:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The automobile gave sellers the freedom to cover wider regional territories more efficiently.&lt;/li&gt;&lt;li&gt;Air travel literally gave sales professionals wings, expanding their reach nationally and globally.&lt;/li&gt;&lt;li&gt;The internet put unimaginable data at the fingertips of both sales professionals and buyers.&lt;/li&gt;&lt;li&gt;Smartphones put powerful computers in our pockets and made communication ubiquitous.&lt;/li&gt;&lt;li&gt;Video calling shrunk the globe and accelerated sales cycles.&lt;/li&gt;&lt;li&gt;CRM (we still hate it) made it possible to efficiently capture, organize, and access data.&lt;/li&gt;&lt;li&gt;Artificial intelligence is transforming the way we develop insight from this data—revolutionizing targeting, prospecting, communication, deal strategy, and forecasting.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;But, of all these advances, none has had a more dramatic impact on the sales profession and your ability to connect with almost anybody, anywhere, at any time than LinkedIn.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;LinkedIn is a Vibrant Sales Ecosystem&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;LinkedIn is a vibrant ecosystem where a billion business professionals are linked together. It’s a prospecting and sales Swiss Army knife with dozens of tools and applications for a variety of purposes:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Prospecting&lt;/li&gt;&lt;li&gt;Networking&lt;/li&gt;&lt;li&gt;Research, qualifying, and list building&lt;/li&gt;&lt;li&gt;Multi-threading and stakeholder mapping&lt;/li&gt;&lt;li&gt;Pre-call planning&lt;/li&gt;&lt;li&gt;Discovery&lt;/li&gt;&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/expert-tips-for-writing-world-class-linkedin-direct-messages/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Communicating&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Building familiarity and personal branding&lt;/li&gt;&lt;li&gt;Projecting thought leadership and authority&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;What makes LinkedIn truly unique is that this giant database and sales ecosystem is constantly self-updating. This means that the data and contacts are never stale.&lt;/p&gt;&lt;p&gt;It is the only sales data center where you are always working with the most current information about prospects and their companies, which makes it an excellent list-building tool. It gets even more powerful when you combine LinkedIn with AI and data platforms like ZoomInfo. &lt;/p&gt;&lt;p&gt;This matters because when &lt;a href=&#34;https://salesgravy.com/building-pipeline-from-zero-first-time-sales-hire-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;prospecting&lt;/strong&gt;&lt;/a&gt;, the better your list, the better your outcomes.&lt;/p&gt;&lt;p&gt;When you consider that the very essence of selling is connecting with people, building relationships, and solving problems, it’s easy to understand why LinkedIn is the most important technological advancement in the history of the sales profession.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;A Prospecting Swiss Army Knife&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;To break through the noise and earn attention, you need to ditch the sledgehammer and pick up a multi-function Swiss Army Knife. &lt;/p&gt;&lt;p&gt;Multichannel prospecting sequences that leverage LinkedIn are that Swiss Army Knife. &lt;/p&gt;&lt;p&gt;Sequences diversify your outbound strategies with a multi-channel, multi-touch, &lt;a href=&#34;https://salesgravy.com/4-inmail-mistakes-youre-making-right-now-and-how-to-fix-them/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;interwoven-message&lt;/strong&gt;&lt;/a&gt; strategy that helps you stand out. And LinkedIn amplifies the impact of these sequences. &lt;/p&gt;&lt;p&gt;A multichannel sequence gives you the opportunity to meet prospects where they are and how they prefer to communicate. It also allows you to experiment with multiple iterations and formats of your message to hone in on the one message that pulls your prospect in. &lt;/p&gt;&lt;p&gt;LinkedIn, when combined with AI and traditional communication channels like the phone and email, can give you almost superhuman prospecting powers.&lt;/p&gt;&lt;h2&gt;Superhuman Prospecting Powers&lt;/h2&gt;&lt;p&gt;Sales professionals who harness LinkedIn in their Fanatical Prospecting sequences can transform their prospecting strategy and explode their pipeline with high-quality opportunities by generating more leads, opening more doors, and engaging in more meaningful conversations.&lt;/p&gt;&lt;p&gt;To be sure, LinkedIn is not a prospecting panacea. It will not provide an endless stream of inbound leads with little effort. It requires hard work and time investment, and it must be combined with other communication channels to be effective. &lt;/p&gt;&lt;p&gt;LinkedIn is, however, a key component of a complete prospecting system. From list building and direct outreach to lead generation and long-term cultivation of future opportunities, LinkedIn’s panorama of features can be a crazy powerful weapon in your prospecting arsenal. &lt;/p&gt;&lt;p&gt;This is why I want you to stop today and consider how you are using LinkedIn. Do you feel like you are getting everything out of LinkedIn that you should be? Are you scheduling consistent LinkedIn blocks on your calendar, or are you erratic with your efforts? &lt;/p&gt;&lt;p&gt;Take some time this week to consider new possibilities for how to make LinkedIn work better for you and recommit to making LinkedIn a core part of your fanatical prospecting routine. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;&lt;em&gt;The LinkedIn Edge:&lt;/em&gt; The “Fill Up the Pipeline” LinkedIn Book&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;In my new book, &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;&lt;em&gt;The LinkedIn Edge&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;em&gt;,&lt;/em&gt; I give you a comprehensive prospecting playbook. You’ll gain tools, tactics, and techniques for building a robust pipeline with both fast and long-game strategies for landing big, lucrative deals and dream accounts.&lt;/p&gt;&lt;p&gt;Prospecting on LinkedIn can feel utterly overwhelming, so I’m going to teach you:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How and where to get started.&lt;/li&gt;&lt;li&gt;How to build better prospecting lists and find who and what you are looking for.&lt;/li&gt;&lt;li&gt;Develop effective prospecting messaging for InMail and LinkedIn Direct Messages.  &lt;/li&gt;&lt;li&gt;How to communicate on LinkedIn and conduct more effective prospecting conversations.&lt;/li&gt;&lt;li&gt;How to get found and generate inbound leads.&lt;/li&gt;&lt;li&gt;How to generate referrals and warm introductions.&lt;/li&gt;&lt;li&gt;How to differentiate, build trust, and stand out in a world that wants to commoditize you.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;My mission is to teach you exactly how to enhance, elevate, and accelerate your prospecting efforts by blending LinkedIn seamlessly into your sales toolkit. Don’t wait, go get my new book: &lt;a href=&#34;https://www.barnesandnoble.com/w/the-linkedin-edge-jeb-blount/1146896395?ean=9781394316717ashing%2Fdp%2F1394316712&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;&lt;em&gt;The LinkedIn Edge.&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;And here’s a bonus: Once you purchase &lt;em&gt;The LinkedIn Edge,&lt;/em&gt; you’ll get access to a comprehensive LinkedIn Course (a $50 value) with 10 videos and a reading &amp;amp; reflection guide. Just purchase the book, and then take your receipt to &lt;a href=&#34;http://salesgravy.com/edge&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;salesgravy.com/edge&lt;/strong&gt;&lt;/a&gt; to redeem your free course. &lt;/p&gt;&lt;p&gt;And never forget, when it’s time to go home, always stop and make one more call.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/desperate-for-attention-in-a-noisy-prospecting-world/</link>
                <pubDate>Mon, 06 Oct 2025 14:19:00 &#43;0000</pubDate>
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                <itunes:title>I Got Punched for a Living: Why Cold Calling Isn’t Scary</itunes:title>
                <title>I Got Punched for a Living: Why Cold Calling Isn’t Scary</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Cold calling terrifies most salespeople more than losing their biggest account. The rejection. The hang-ups. The voice telling you that you&amp;#8217;re bothering people who don&amp;#8217;t want to hear from you.&lt;/p&gt;
&lt;p&gt;Before transitioning into sales, Steve Munn spent nine years as a professional hockey defenseman. As a hockey player, his job was to make life difficult for the other team and absorb whatever they dished back.&amp;#160;&lt;/p&gt;
&lt;p&gt;&amp;#8220;Part of it was getting punched in the face,&amp;#8221; he said on a recent episode of the Sales Gravy Podcast. &amp;#8220;If I get a no from a prospect, that&amp;#8217;s maybe a bad day, but it&amp;#8217;s certainly not as bad as getting a concussion or a broken nose again.&amp;#8221;&lt;/p&gt;
&lt;p&gt;That perspective shift, understanding what actually constitutes a threat, changes everything about how you approach cold calling. It goes beyond being tougher or having thicker skin.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-fear-isn-t-about-the-call&#34;&gt;&lt;strong&gt;Your Fear Isn&amp;#8217;t About the Call&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most sales professionals will do anything to avoid call blocks. They&amp;#8217;ll update their CRM. Reorganize their pipeline. Respond to emails that could wait three days. Anything but pick up the phone.&lt;/p&gt;
&lt;p&gt;The problem isn&amp;#8217;t the person on the other end of the line. You don&amp;#8217;t want to be the one who fumbles, doesn&amp;#8217;t have the right answer, or proves you don&amp;#8217;t belong in that conversation.&lt;/p&gt;
&lt;p&gt;Imposter syndrome thrives in sales because every call is another opportunity to prosecute yourself. Every objection becomes evidence that you&amp;#8217;re not cut out for this. Every hang-up confirms what you secretly suspected: You&amp;#8217;re bothering people who have better things to do.&lt;/p&gt;
&lt;p&gt;That internal narrative is all in your head, and it&amp;#8217;s costing you deals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-get-your-mind-right-first&#34;&gt;&lt;strong&gt;Get Your Mind Right First&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You can&amp;#8217;t make effective cold calls when you&amp;#8217;re living in your head. Anxiety, overthinking, or trying to sound perfect makes every conversation feel forced. Nothing bad actually happens on a sales call. Your life isn’t in danger, and a hung-up phone or curt “not interested” barely registers as a problem.&lt;/p&gt;
&lt;p&gt;The best cold callers aren&amp;#8217;t fearless. They&amp;#8217;re &lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34;&gt;&lt;strong&gt;prepared mentally&lt;/strong&gt;&lt;/a&gt; before they start dialing.&lt;/p&gt;
&lt;p&gt;Find what gets you into the right frame of mind: review recent wins, remind yourself that you’re solving real problems, or call a colleague for perspective. The goal is connecting with another human, not executing a perfect pitch. People can tell the difference.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-separate-message-from-delivery&#34;&gt;&lt;strong&gt;Separate Message From Delivery&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When someone says &amp;#8220;we&amp;#8217;re all set&amp;#8221; and hangs up, they&amp;#8217;re not making a judgment about your worth as a salesperson or a human being. They&amp;#8217;re communicating one thing: They&amp;#8217;re not interested right now.&lt;/p&gt;
&lt;p&gt;The delivery might feel harsh, and the tone might sound dismissive. But the message is simple and impersonal.&lt;/p&gt;
&lt;p&gt;Athletes learn this early. Coaches scream. Teammates criticize. Opponents talk trash. If you react emotionally to how something is said rather than hearing what&amp;#8217;s actually being communicated, you become ineffective.&lt;/p&gt;
&lt;p&gt;In sales, the same principle applies. When you stop taking the delivery personally, you can actually hear what&amp;#8217;s being said. Sometimes what sounds like a hard no is actually &amp;#8220;you haven&amp;#8217;t given me a reason to care yet&amp;#8221; or &amp;#8220;call me back in six months.&amp;#8221;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-don-t-need-to-know-everything&#34;&gt;&lt;strong&gt;You Don’t Need to Know Everything&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the biggest barriers to cold calling is the belief you must have all the answers. You hesitate because you think, &amp;#8220;What if they ask something I don&amp;#8217;t know? I&amp;#8217;ll look like a fool.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what that thinking misses: You have a team.&lt;/p&gt;
&lt;p&gt;No salesperson operates in a vacuum. You&amp;#8217;ve got service teams, technical experts, partners, and colleagues who collectively know far more than you do individually. The expectation that you should show up with encyclopedic knowledge is self-imposed and unrealistic.&lt;/p&gt;
&lt;p&gt;What matters on a cold call isn&amp;#8217;t demonstrating expertise. It&amp;#8217;s demonstrating curiosity and commitment.&amp;#160;&lt;/p&gt;
&lt;p&gt;When you release yourself from the pressure to be perfect, cold calling becomes about investigation rather than performance.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-ask-questions-nobody-else-does&#34;&gt;&lt;strong&gt;Ask Questions Nobody Else Does&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople treat cold calls like a race to present their solution. They barely understand the prospect&amp;#8217;s world before pitching features and pricing.&lt;/p&gt;
&lt;p&gt;The top performers do the opposite. They &lt;a href=&#34;https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/&#34;&gt;&lt;strong&gt;ask questions competitors ignore&lt;/strong&gt;&lt;/a&gt;. Instead of, “Can I get fifteen minutes to show you our platform?” try, “What’s changed in your business in the last six months that’s making you rethink how you handle [specific problem]?”&lt;/p&gt;
&lt;p&gt;Lead with understanding rather than your product. What are they dealing with that nobody else is asking about? What assumptions are they operating under that might not serve them?&amp;#160;&lt;/p&gt;
&lt;p&gt;This approach positions you as someone who cares about their situation while giving you information that makes every future conversation more valuable.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-not-yet-isn-t-no&#34;&gt;&lt;strong&gt;Not Yet Isn&amp;#8217;t No&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You&amp;#8217;re going to lose deals you thought you had won, make calls that go nowhere, and have weeks where it feels like every door is closed.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s not failure. That&amp;#8217;s the process.&lt;/p&gt;
&lt;p&gt;Deals lost today often become wins 12 to 18 months from now. Budgets shift, new decision-makers emerge, priorities change. Every no is simply “not yet.”&lt;/p&gt;
&lt;p&gt;If you internalize that, &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-handle-hang-ups-on-cold-calls-fanatical-prospecting&#34;&gt;&lt;strong&gt;cold calling&lt;/strong&gt;&lt;/a&gt; becomes less emotionally charged. You&amp;#8217;re not getting rejected—you&amp;#8217;re planting seeds, gathering information, and building a pipeline of future opportunities.&lt;/p&gt;
&lt;p&gt;Athletes understand this intuitively. You can&amp;#8217;t dwell on the last play. Maybe you got burned. Maybe you made a mistake. Doesn&amp;#8217;t matter. What matters is what you do next.&lt;/p&gt;
&lt;p&gt;Bad call? Someone hung up on you? Got rejected? Move on to the next conversation. Your success isn&amp;#8217;t determined by any single interaction. It&amp;#8217;s determined by whether you keep showing up.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-ve-already-earned-your-spot&#34;&gt;&lt;strong&gt;You&amp;#8217;ve Already Earned Your Spot&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re in sales, you’ve already proven you belong by getting hired and closing deals.&amp;#160;&lt;/p&gt;
&lt;p&gt;Stop waiting for permission to be confident. The voice in your head telling you to wait, prepare more, or improve is lying. It’s protecting you from discomfort, not danger. Cold calling requires perspective and repetition. The more you do it, the more the worst-case scenario barely registers as a problem.&lt;/p&gt;
&lt;p&gt;The salespeople who excel at cold calling aren&amp;#8217;t special. They&amp;#8217;re just willing to be uncomfortable more often than you are. They&amp;#8217;ve done the mental work to separate their self-worth from their call outcomes. They understand that this is a numbers game and a skill that improves with practice.&lt;/p&gt;
&lt;p&gt;You can do the same thing. You just have to start dialing.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-real-competition&#34;&gt;&lt;strong&gt;The Real Competition&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your biggest competitor isn&amp;#8217;t the salesperson at another company. It&amp;#8217;s the voice in your head that convinces you to do anything except pick up the phone.&lt;/p&gt;
&lt;p&gt;That voice will always find reasons to wait. More research. Better timing. A warmer lead. These are perfect conditions that never actually arrive.&lt;/p&gt;
&lt;p&gt;Meanwhile, the salespeople who are winning aren&amp;#8217;t smarter or more talented. They&amp;#8217;re just dialing while you&amp;#8217;re hesitating.&lt;/p&gt;
&lt;p&gt;Silence the self-doubt and dial. Then dial the next one.&amp;#160;&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Take your prospecting sequences to the next level, set more appointments, build deeper relationships, and close more deals with the techniques in our FREE guide, &lt;a href=&#34;https://salesgravy.com/seven-steps-prospecting-sequence-guide/&#34;&gt;&lt;strong&gt;The Seven Steps To Building Effective Prospecting Sequences.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Cold calling terrifies most salespeople more than losing their biggest account. The rejection. The hang-ups. The voice telling you that you’re bothering people who don’t want to hear from you.</p><p>Before transitioning into sales, Steve Munn spent nine years as a professional hockey defenseman. As a hockey player, his job was to make life difficult for the other team and absorb whatever they dished back. </p><p>“Part of it was getting punched in the face,” he said on a recent episode of the Sales Gravy Podcast. “If I get a no from a prospect, that’s maybe a bad day, but it’s certainly not as bad as getting a concussion or a broken nose again.”</p><p>That perspective shift, understanding what actually constitutes a threat, changes everything about how you approach cold calling. It goes beyond being tougher or having thicker skin.</p><h2><strong>Your Fear Isn’t About the Call</strong></h2><p>Most sales professionals will do anything to avoid call blocks. They’ll update their CRM. Reorganize their pipeline. Respond to emails that could wait three days. Anything but pick up the phone.</p><p>The problem isn’t the person on the other end of the line. You don’t want to be the one who fumbles, doesn’t have the right answer, or proves you don’t belong in that conversation.</p><p>Imposter syndrome thrives in sales because every call is another opportunity to prosecute yourself. Every objection becomes evidence that you’re not cut out for this. Every hang-up confirms what you secretly suspected: You’re bothering people who have better things to do.</p><p>That internal narrative is all in your head, and it’s costing you deals.</p><h2><strong>Get Your Mind Right First</strong></h2><p>You can’t make effective cold calls when you’re living in your head. Anxiety, overthinking, or trying to sound perfect makes every conversation feel forced. Nothing bad actually happens on a sales call. Your life isn’t in danger, and a hung-up phone or curt “not interested” barely registers as a problem.</p><p>The best cold callers aren’t fearless. They’re <a href="https://salesgravy.com/the-right-mindset-seals-the-deal/" rel="nofollow"><strong>prepared mentally</strong></a> before they start dialing.</p><p>Find what gets you into the right frame of mind: review recent wins, remind yourself that you’re solving real problems, or call a colleague for perspective. The goal is connecting with another human, not executing a perfect pitch. People can tell the difference.</p><h2><strong>Separate Message From Delivery</strong></h2><p>When someone says “we’re all set” and hangs up, they’re not making a judgment about your worth as a salesperson or a human being. They’re communicating one thing: They’re not interested right now.</p><p>The delivery might feel harsh, and the tone might sound dismissive. But the message is simple and impersonal.</p><p>Athletes learn this early. Coaches scream. Teammates criticize. Opponents talk trash. If you react emotionally to how something is said rather than hearing what’s actually being communicated, you become ineffective.</p><p>In sales, the same principle applies. When you stop taking the delivery personally, you can actually hear what’s being said. Sometimes what sounds like a hard no is actually “you haven’t given me a reason to care yet” or “call me back in six months.”</p><h2><strong>You Don’t Need to Know Everything</strong></h2><p>One of the biggest barriers to cold calling is the belief you must have all the answers. You hesitate because you think, “What if they ask something I don’t know? I’ll look like a fool.”</p><p>Here’s what that thinking misses: You have a team.</p><p>No salesperson operates in a vacuum. You’ve got service teams, technical experts, partners, and colleagues who collectively know far more than you do individually. The expectation that you should show up with encyclopedic knowledge is self-imposed and unrealistic.</p><p>What matters on a cold call isn’t demonstrating expertise. It’s demonstrating curiosity and commitment. </p><p>When you release yourself from the pressure to be perfect, cold calling becomes about investigation rather than performance. </p><h2><strong>Ask Questions Nobody Else Does</strong></h2><p>Most salespeople treat cold calls like a race to present their solution. They barely understand the prospect’s world before pitching features and pricing.</p><p>The top performers do the opposite. They <a href="https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/" rel="nofollow"><strong>ask questions competitors ignore</strong></a>. Instead of, “Can I get fifteen minutes to show you our platform?” try, “What’s changed in your business in the last six months that’s making you rethink how you handle [specific problem]?”</p><p>Lead with understanding rather than your product. What are they dealing with that nobody else is asking about? What assumptions are they operating under that might not serve them? </p><p>This approach positions you as someone who cares about their situation while giving you information that makes every future conversation more valuable.</p><h2><strong>Not Yet Isn’t No</strong></h2><p>You’re going to lose deals you thought you had won, make calls that go nowhere, and have weeks where it feels like every door is closed.</p><p>That’s not failure. That’s the process.</p><p>Deals lost today often become wins 12 to 18 months from now. Budgets shift, new decision-makers emerge, priorities change. Every no is simply “not yet.”</p><p>If you internalize that, <a href="https://www.salesgravy.university/courses/how-to-handle-hang-ups-on-cold-calls-fanatical-prospecting" rel="nofollow"><strong>cold calling</strong></a> becomes less emotionally charged. You’re not getting rejected—you’re planting seeds, gathering information, and building a pipeline of future opportunities.</p><p>Athletes understand this intuitively. You can’t dwell on the last play. Maybe you got burned. Maybe you made a mistake. Doesn’t matter. What matters is what you do next.</p><p>Bad call? Someone hung up on you? Got rejected? Move on to the next conversation. Your success isn’t determined by any single interaction. It’s determined by whether you keep showing up.</p><h2><strong>You’ve Already Earned Your Spot</strong></h2><p>If you’re in sales, you’ve already proven you belong by getting hired and closing deals. </p><p>Stop waiting for permission to be confident. The voice in your head telling you to wait, prepare more, or improve is lying. It’s protecting you from discomfort, not danger. Cold calling requires perspective and repetition. The more you do it, the more the worst-case scenario barely registers as a problem.</p><p>The salespeople who excel at cold calling aren’t special. They’re just willing to be uncomfortable more often than you are. They’ve done the mental work to separate their self-worth from their call outcomes. They understand that this is a numbers game and a skill that improves with practice.</p><p>You can do the same thing. You just have to start dialing.</p><h2><strong>The Real Competition</strong></h2><p>Your biggest competitor isn’t the salesperson at another company. It’s the voice in your head that convinces you to do anything except pick up the phone.</p><p>That voice will always find reasons to wait. More research. Better timing. A warmer lead. These are perfect conditions that never actually arrive.</p><p>Meanwhile, the salespeople who are winning aren’t smarter or more talented. They’re just dialing while you’re hesitating.</p><p>Silence the self-doubt and dial. Then dial the next one. </p><p>Take your prospecting sequences to the next level, set more appointments, build deeper relationships, and close more deals with the techniques in our FREE guide, <a href="https://salesgravy.com/seven-steps-prospecting-sequence-guide/" rel="nofollow"><strong>The Seven Steps To Building Effective Prospecting Sequences.</strong></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Cold calling terrifies most salespeople more than losing their biggest account. The rejection. The hang-ups. The voice telling you that you’re bothering people who don’t want to hear from you.&lt;/p&gt;&lt;p&gt;Before transitioning into sales, Steve Munn spent nine years as a professional hockey defenseman. As a hockey player, his job was to make life difficult for the other team and absorb whatever they dished back. &lt;/p&gt;&lt;p&gt;“Part of it was getting punched in the face,” he said on a recent episode of the Sales Gravy Podcast. “If I get a no from a prospect, that’s maybe a bad day, but it’s certainly not as bad as getting a concussion or a broken nose again.”&lt;/p&gt;&lt;p&gt;That perspective shift, understanding what actually constitutes a threat, changes everything about how you approach cold calling. It goes beyond being tougher or having thicker skin.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Your Fear Isn’t About the Call&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Most sales professionals will do anything to avoid call blocks. They’ll update their CRM. Reorganize their pipeline. Respond to emails that could wait three days. Anything but pick up the phone.&lt;/p&gt;&lt;p&gt;The problem isn’t the person on the other end of the line. You don’t want to be the one who fumbles, doesn’t have the right answer, or proves you don’t belong in that conversation.&lt;/p&gt;&lt;p&gt;Imposter syndrome thrives in sales because every call is another opportunity to prosecute yourself. Every objection becomes evidence that you’re not cut out for this. Every hang-up confirms what you secretly suspected: You’re bothering people who have better things to do.&lt;/p&gt;&lt;p&gt;That internal narrative is all in your head, and it’s costing you deals.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Get Your Mind Right First&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;You can’t make effective cold calls when you’re living in your head. Anxiety, overthinking, or trying to sound perfect makes every conversation feel forced. Nothing bad actually happens on a sales call. Your life isn’t in danger, and a hung-up phone or curt “not interested” barely registers as a problem.&lt;/p&gt;&lt;p&gt;The best cold callers aren’t fearless. They’re &lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;prepared mentally&lt;/strong&gt;&lt;/a&gt; before they start dialing.&lt;/p&gt;&lt;p&gt;Find what gets you into the right frame of mind: review recent wins, remind yourself that you’re solving real problems, or call a colleague for perspective. The goal is connecting with another human, not executing a perfect pitch. People can tell the difference.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Separate Message From Delivery&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;When someone says “we’re all set” and hangs up, they’re not making a judgment about your worth as a salesperson or a human being. They’re communicating one thing: They’re not interested right now.&lt;/p&gt;&lt;p&gt;The delivery might feel harsh, and the tone might sound dismissive. But the message is simple and impersonal.&lt;/p&gt;&lt;p&gt;Athletes learn this early. Coaches scream. Teammates criticize. Opponents talk trash. If you react emotionally to how something is said rather than hearing what’s actually being communicated, you become ineffective.&lt;/p&gt;&lt;p&gt;In sales, the same principle applies. When you stop taking the delivery personally, you can actually hear what’s being said. Sometimes what sounds like a hard no is actually “you haven’t given me a reason to care yet” or “call me back in six months.”&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;You Don’t Need to Know Everything&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;One of the biggest barriers to cold calling is the belief you must have all the answers. You hesitate because you think, “What if they ask something I don’t know? I’ll look like a fool.”&lt;/p&gt;&lt;p&gt;Here’s what that thinking misses: You have a team.&lt;/p&gt;&lt;p&gt;No salesperson operates in a vacuum. You’ve got service teams, technical experts, partners, and colleagues who collectively know far more than you do individually. The expectation that you should show up with encyclopedic knowledge is self-imposed and unrealistic.&lt;/p&gt;&lt;p&gt;What matters on a cold call isn’t demonstrating expertise. It’s demonstrating curiosity and commitment. &lt;/p&gt;&lt;p&gt;When you release yourself from the pressure to be perfect, cold calling becomes about investigation rather than performance. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Ask Questions Nobody Else Does&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Most salespeople treat cold calls like a race to present their solution. They barely understand the prospect’s world before pitching features and pricing.&lt;/p&gt;&lt;p&gt;The top performers do the opposite. They &lt;a href=&#34;https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;ask questions competitors ignore&lt;/strong&gt;&lt;/a&gt;. Instead of, “Can I get fifteen minutes to show you our platform?” try, “What’s changed in your business in the last six months that’s making you rethink how you handle [specific problem]?”&lt;/p&gt;&lt;p&gt;Lead with understanding rather than your product. What are they dealing with that nobody else is asking about? What assumptions are they operating under that might not serve them? &lt;/p&gt;&lt;p&gt;This approach positions you as someone who cares about their situation while giving you information that makes every future conversation more valuable.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Not Yet Isn’t No&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;You’re going to lose deals you thought you had won, make calls that go nowhere, and have weeks where it feels like every door is closed.&lt;/p&gt;&lt;p&gt;That’s not failure. That’s the process.&lt;/p&gt;&lt;p&gt;Deals lost today often become wins 12 to 18 months from now. Budgets shift, new decision-makers emerge, priorities change. Every no is simply “not yet.”&lt;/p&gt;&lt;p&gt;If you internalize that, &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-handle-hang-ups-on-cold-calls-fanatical-prospecting&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;cold calling&lt;/strong&gt;&lt;/a&gt; becomes less emotionally charged. You’re not getting rejected—you’re planting seeds, gathering information, and building a pipeline of future opportunities.&lt;/p&gt;&lt;p&gt;Athletes understand this intuitively. You can’t dwell on the last play. Maybe you got burned. Maybe you made a mistake. Doesn’t matter. What matters is what you do next.&lt;/p&gt;&lt;p&gt;Bad call? Someone hung up on you? Got rejected? Move on to the next conversation. Your success isn’t determined by any single interaction. It’s determined by whether you keep showing up.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;You’ve Already Earned Your Spot&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;If you’re in sales, you’ve already proven you belong by getting hired and closing deals. &lt;/p&gt;&lt;p&gt;Stop waiting for permission to be confident. The voice in your head telling you to wait, prepare more, or improve is lying. It’s protecting you from discomfort, not danger. Cold calling requires perspective and repetition. The more you do it, the more the worst-case scenario barely registers as a problem.&lt;/p&gt;&lt;p&gt;The salespeople who excel at cold calling aren’t special. They’re just willing to be uncomfortable more often than you are. They’ve done the mental work to separate their self-worth from their call outcomes. They understand that this is a numbers game and a skill that improves with practice.&lt;/p&gt;&lt;p&gt;You can do the same thing. You just have to start dialing.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Real Competition&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Your biggest competitor isn’t the salesperson at another company. It’s the voice in your head that convinces you to do anything except pick up the phone.&lt;/p&gt;&lt;p&gt;That voice will always find reasons to wait. More research. Better timing. A warmer lead. These are perfect conditions that never actually arrive.&lt;/p&gt;&lt;p&gt;Meanwhile, the salespeople who are winning aren’t smarter or more talented. They’re just dialing while you’re hesitating.&lt;/p&gt;&lt;p&gt;Silence the self-doubt and dial. Then dial the next one. &lt;/p&gt;&lt;p&gt;Take your prospecting sequences to the next level, set more appointments, build deeper relationships, and close more deals with the techniques in our FREE guide, &lt;a href=&#34;https://salesgravy.com/seven-steps-prospecting-sequence-guide/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;The Seven Steps To Building Effective Prospecting Sequences.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/i-got-punched-for-a-living-why-cold-calling-isnt-scary/</link>
                <pubDate>Thu, 02 Oct 2025 22:13:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/19/4e559899-7ed2-4b5a-8b8d-8e41a876e7a6_ng_isn_t_scary_with_steve_munn___ashley_blount.jpg"/>
                <itunes:duration>2220</itunes:duration>
                
                
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                <itunes:title>Building Pipeline From Zero as a First Time Sales Hire (Ask Jeb)</itunes:title>
                <title>Building Pipeline From Zero as a First Time Sales Hire (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that keeps startup founders up at night: How does a first sales hire build pipeline and prospect effectively when there&amp;#8217;s zero technology, no tools, and absolutely no data resources available?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the challenge Matthew Russell brought to the table, and it&amp;#8217;s a scenario that&amp;#8217;s far more common than you&amp;#8217;d think. Companies transitioning from founder-led sales often throw their first sales hire into the deep end with nothing but a laptop and a &amp;#8220;good luck&amp;#8221; pat on the back.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re not alone. But here&amp;#8217;s the good news: Some of the most successful sales teams were built from exactly this position, and there&amp;#8217;s a proven playbook for making it work.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-hook-is-everything&#34;&gt;The Hook Is Everything&lt;/h2&gt;
&lt;p&gt;When Will Frattini joined his boss Jane in Austin back in 2011, they had zero presence in the market. No reputation, no established relationships, no fancy tech stack. Just two people and a mission to build from scratch.&lt;/p&gt;
&lt;p&gt;The first lesson? Your job isn&amp;#8217;t to reinvent the wheel or create some elaborate sales process. Your job is to figure out what hook the founder used to close their first deals, then ruthlessly replicate it.&lt;/p&gt;
&lt;p&gt;This means getting the founder to show you exactly how they won business. Listen to their calls. Shadow their meetings. Mirror their approach. Don&amp;#8217;t try to be clever or add your own spin yet. Just learn what actually works.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the critical part: You need the founder to be completely honest with you about your early meetings. Will&amp;#8217;s boss had the right to refuse any meeting he set. If it didn&amp;#8217;t qualify, she&amp;#8217;d tell him exactly why. That feedback loop is gold because it teaches you the difference between a meeting that sounds good and a meeting that actually advances the sale.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Master the fundamentals&lt;/strong&gt;&lt;/a&gt; before you try to optimize.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-metrics-that-actually-matter&#34;&gt;The Metrics That Actually Matter&lt;/h2&gt;
&lt;p&gt;Forget about creating a complex sales process with seventeen KPIs. In the beginning, you need exactly one metric that matters: qualified meetings that convert to next steps.&lt;/p&gt;
&lt;p&gt;Will&amp;#8217;s early goal was 20 to 30 worthwhile meetings per month. Eventually they scaled that to 60 per rep. But notice the word &amp;#8220;worthwhile.&amp;#8221; These weren&amp;#8217;t just any meetings. They were conversations with real potential that the founder or sales leader validated.&lt;/p&gt;
&lt;p&gt;The qualifier matters because it forces you to get better at targeting and messaging, not just activity for activity&amp;#8217;s sake. You can&amp;#8217;t game this system by booking junk meetings.&lt;/p&gt;
&lt;p&gt;Victoria Walker asked how long it takes to build metrics in a niche market, and the answer is simple: You&amp;#8217;ll have metrics after day one. How many calls did you make? How many connections? How many appointments set?&lt;/p&gt;
&lt;p&gt;But most new outbound teams trip up because they expect instant results, don&amp;#8217;t see them, and quit before the &lt;strong&gt;&lt;a href=&#34;http://salesgravy.com/the-science-of-building-clean-pipeline/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;cumulative impact kicks in&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-30-day-rule-changes-everything&#34;&gt;The 30-Day Rule Changes Everything&lt;/h2&gt;
&lt;p&gt;The prospecting you do today pays off in the next 90 days. This is the rule of cumulative impact, and it&amp;#8217;s why most outbound efforts fail.&lt;/p&gt;
&lt;p&gt;Companies start strong, don&amp;#8217;t see immediate results, and abandon ship. Then they restart six months later with different reps, different messaging, and the cycle repeats. This is death by fits and starts.&lt;/p&gt;
&lt;p&gt;Your commitment has to be ironclad: We&amp;#8217;re doing this every single day for at least 90 to 120 days before we make major changes. You&amp;#8217;ll make small tweaks to messaging and targeting along the way, but you don&amp;#8217;t stop the engine.&lt;/p&gt;
&lt;p&gt;Think of it like an elite sports team watching game film. You&amp;#8217;re looking for incremental improvements. Last month you closed five good deals. This month you&amp;#8217;re aiming for six. You&amp;#8217;re not rebuilding the entire playbook every two weeks because the metrics look scary.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-handling-the-how-d-you-get-my-number-objection&#34;&gt;Handling the &amp;#8220;How&amp;#8217;d You Get My Number?&amp;#8221; Objection&lt;/h2&gt;
&lt;p&gt;D&amp;#8217;elvis Huerta raised a challenge every salesperson faces: Prospects who are surprised or even concerned when you call their personal cell phone. They ask how you got their information, and it throws you off your game.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s Will&amp;#8217;s brilliant reframe: That question is a gift. It&amp;#8217;s a pattern interrupt that means they&amp;#8217;re actually listening to you.&lt;/p&gt;
&lt;p&gt;When someone says &amp;#8220;How&amp;#8217;d you get my number?&amp;#8221; they&amp;#8217;ve stopped what they were doing and turned their brain on. Don&amp;#8217;t panic. Just repeat what you said, clearer and slower, then move forward.&lt;/p&gt;
&lt;p&gt;Will&amp;#8217;s approach: &amp;#8220;I got your cell phone number because I&amp;#8217;m reaching out to you. I heard on your team that you&amp;#8217;re looking to grow into the software space, and what I hear is there&amp;#8217;s a lot of noise from people trying to train sales teams. What I&amp;#8217;d love to do is set some time … &amp;#8220;&lt;/p&gt;
&lt;p&gt;My response is even simpler: &amp;#8220;I got it right out of the CRM. And the reason I&amp;#8217;m calling you is to grab some of your time because … &amp;#8221; Then I go right into my value hook.&lt;/p&gt;
&lt;p&gt;The key is confidence. You&amp;#8217;re not apologizing for &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/a-cold-calling-technique-that-triples-first-sales-meetings&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;cold calling like a professional&lt;/a&gt;.&lt;/strong&gt; You&amp;#8217;re explaining why this conversation matters to them.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Building pipeline without tools isn&amp;#8217;t a disadvantage. It&amp;#8217;s actually an advantage because it forces you to master the fundamentals that matter: targeting the right prospects, delivering a compelling hook, and having conversations that advance to next steps.&lt;/p&gt;
&lt;p&gt;Will and Jane scaled from zero to $3 million in one year. They hired five additional people. They became the fastest growing office in their company. And they did it all without fancy technology or massive budgets.&lt;/p&gt;
&lt;p&gt;How? By staying focused on what works, getting ruthlessly honest feedback, and showing up every single day with the discipline to execute the system.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the blueprint for every successful first sales hire who&amp;#8217;s ever built something from nothing.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Ready to turn LinkedIn into your ultimate prospecting engine? Discover the strategies that combine outbound excellence with social selling in&lt;em&gt; &lt;a href=&#34;http://salesgravy.com/edge&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/em&gt; by Jeb Blount and Brynne Tillman.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that keeps startup founders up at night: How does a first sales hire build pipeline and prospect effectively when there’s zero technology, no tools, and absolutely no data resources available?</p>
<p>That’s the challenge Matthew Russell brought to the table, and it’s a scenario that’s far more common than you’d think. Companies transitioning from founder-led sales often throw their first sales hire into the deep end with nothing but a laptop and a “good luck” pat on the back.</p>
<p>If you’re nodding your head right now, you’re not alone. But here’s the good news: Some of the most successful sales teams were built from exactly this position, and there’s a proven playbook for making it work.</p>
<h2 id="h-the-hook-is-everything">The Hook Is Everything</h2>
<p>When Will Frattini joined his boss Jane in Austin back in 2011, they had zero presence in the market. No reputation, no established relationships, no fancy tech stack. Just two people and a mission to build from scratch.</p>
<p>The first lesson? Your job isn’t to reinvent the wheel or create some elaborate sales process. Your job is to figure out what hook the founder used to close their first deals, then ruthlessly replicate it.</p>
<p>This means getting the founder to show you exactly how they won business. Listen to their calls. Shadow their meetings. Mirror their approach. Don’t try to be clever or add your own spin yet. Just learn what actually works.</p>
<p>Here’s the critical part: You need the founder to be completely honest with you about your early meetings. Will’s boss had the right to refuse any meeting he set. If it didn’t qualify, she’d tell him exactly why. That feedback loop is gold because it teaches you the difference between a meeting that sounds good and a meeting that actually advances the sale.</p>
<p><a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow"><strong>Master the fundamentals</strong></a> before you try to optimize.</p>
<h2 id="h-the-metrics-that-actually-matter">The Metrics That Actually Matter</h2>
<p>Forget about creating a complex sales process with seventeen KPIs. In the beginning, you need exactly one metric that matters: qualified meetings that convert to next steps.</p>
<p>Will’s early goal was 20 to 30 worthwhile meetings per month. Eventually they scaled that to 60 per rep. But notice the word “worthwhile.” These weren’t just any meetings. They were conversations with real potential that the founder or sales leader validated.</p>
<p>The qualifier matters because it forces you to get better at targeting and messaging, not just activity for activity’s sake. You can’t game this system by booking junk meetings.</p>
<p>Victoria Walker asked how long it takes to build metrics in a niche market, and the answer is simple: You’ll have metrics after day one. How many calls did you make? How many connections? How many appointments set?</p>
<p>But most new outbound teams trip up because they expect instant results, don’t see them, and quit before the <strong><a href="http://salesgravy.com/the-science-of-building-clean-pipeline/" rel="nofollow">cumulative impact kicks in</a>.</strong></p>
<h2 id="h-the-30-day-rule-changes-everything">The 30-Day Rule Changes Everything</h2>
<p>The prospecting you do today pays off in the next 90 days. This is the rule of cumulative impact, and it’s why most outbound efforts fail.</p>
<p>Companies start strong, don’t see immediate results, and abandon ship. Then they restart six months later with different reps, different messaging, and the cycle repeats. This is death by fits and starts.</p>
<p>Your commitment has to be ironclad: We’re doing this every single day for at least 90 to 120 days before we make major changes. You’ll make small tweaks to messaging and targeting along the way, but you don’t stop the engine.</p>
<p>Think of it like an elite sports team watching game film. You’re looking for incremental improvements. Last month you closed five good deals. This month you’re aiming for six. You’re not rebuilding the entire playbook every two weeks because the metrics look scary.</p>
<h2 id="h-handling-the-how-d-you-get-my-number-objection">Handling the “How’d You Get My Number?” Objection</h2>
<p>D’elvis Huerta raised a challenge every salesperson faces: Prospects who are surprised or even concerned when you call their personal cell phone. They ask how you got their information, and it throws you off your game.</p>
<p>Here’s Will’s brilliant reframe: That question is a gift. It’s a pattern interrupt that means they’re actually listening to you.</p>
<p>When someone says “How’d you get my number?” they’ve stopped what they were doing and turned their brain on. Don’t panic. Just repeat what you said, clearer and slower, then move forward.</p>
<p>Will’s approach: “I got your cell phone number because I’m reaching out to you. I heard on your team that you’re looking to grow into the software space, and what I hear is there’s a lot of noise from people trying to train sales teams. What I’d love to do is set some time … “</p>
<p>My response is even simpler: “I got it right out of the CRM. And the reason I’m calling you is to grab some of your time because … ” Then I go right into my value hook.</p>
<p>The key is confidence. You’re not apologizing for <strong><a href="https://www.salesgravy.university/courses/a-cold-calling-technique-that-triples-first-sales-meetings" rel="nofollow">cold calling like a professional</a>.</strong> You’re explaining why this conversation matters to them.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Building pipeline without tools isn’t a disadvantage. It’s actually an advantage because it forces you to master the fundamentals that matter: targeting the right prospects, delivering a compelling hook, and having conversations that advance to next steps.</p>
<p>Will and Jane scaled from zero to $3 million in one year. They hired five additional people. They became the fastest growing office in their company. And they did it all without fancy technology or massive budgets.</p>
<p>How? By staying focused on what works, getting ruthlessly honest feedback, and showing up every single day with the discipline to execute the system.</p>
<p>That’s the blueprint for every successful first sales hire who’s ever built something from nothing.</p>
<hr/>
<p>Ready to turn LinkedIn into your ultimate prospecting engine? Discover the strategies that combine outbound excellence with social selling in<em> <a href="http://salesgravy.com/edge" rel="nofollow">The LinkedIn Edge</a></em> by Jeb Blount and Brynne Tillman.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that keeps startup founders up at night: How does a first sales hire build pipeline and prospect effectively when there’s zero technology, no tools, and absolutely no data resources available?&lt;/p&gt;
&lt;p&gt;That’s the challenge Matthew Russell brought to the table, and it’s a scenario that’s far more common than you’d think. Companies transitioning from founder-led sales often throw their first sales hire into the deep end with nothing but a laptop and a “good luck” pat on the back.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re not alone. But here’s the good news: Some of the most successful sales teams were built from exactly this position, and there’s a proven playbook for making it work.&lt;/p&gt;
&lt;h2 id=&#34;h-the-hook-is-everything&#34;&gt;The Hook Is Everything&lt;/h2&gt;
&lt;p&gt;When Will Frattini joined his boss Jane in Austin back in 2011, they had zero presence in the market. No reputation, no established relationships, no fancy tech stack. Just two people and a mission to build from scratch.&lt;/p&gt;
&lt;p&gt;The first lesson? Your job isn’t to reinvent the wheel or create some elaborate sales process. Your job is to figure out what hook the founder used to close their first deals, then ruthlessly replicate it.&lt;/p&gt;
&lt;p&gt;This means getting the founder to show you exactly how they won business. Listen to their calls. Shadow their meetings. Mirror their approach. Don’t try to be clever or add your own spin yet. Just learn what actually works.&lt;/p&gt;
&lt;p&gt;Here’s the critical part: You need the founder to be completely honest with you about your early meetings. Will’s boss had the right to refuse any meeting he set. If it didn’t qualify, she’d tell him exactly why. That feedback loop is gold because it teaches you the difference between a meeting that sounds good and a meeting that actually advances the sale.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Master the fundamentals&lt;/strong&gt;&lt;/a&gt; before you try to optimize.&lt;/p&gt;
&lt;h2 id=&#34;h-the-metrics-that-actually-matter&#34;&gt;The Metrics That Actually Matter&lt;/h2&gt;
&lt;p&gt;Forget about creating a complex sales process with seventeen KPIs. In the beginning, you need exactly one metric that matters: qualified meetings that convert to next steps.&lt;/p&gt;
&lt;p&gt;Will’s early goal was 20 to 30 worthwhile meetings per month. Eventually they scaled that to 60 per rep. But notice the word “worthwhile.” These weren’t just any meetings. They were conversations with real potential that the founder or sales leader validated.&lt;/p&gt;
&lt;p&gt;The qualifier matters because it forces you to get better at targeting and messaging, not just activity for activity’s sake. You can’t game this system by booking junk meetings.&lt;/p&gt;
&lt;p&gt;Victoria Walker asked how long it takes to build metrics in a niche market, and the answer is simple: You’ll have metrics after day one. How many calls did you make? How many connections? How many appointments set?&lt;/p&gt;
&lt;p&gt;But most new outbound teams trip up because they expect instant results, don’t see them, and quit before the &lt;strong&gt;&lt;a href=&#34;http://salesgravy.com/the-science-of-building-clean-pipeline/&#34; rel=&#34;nofollow&#34;&gt;cumulative impact kicks in&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;h2 id=&#34;h-the-30-day-rule-changes-everything&#34;&gt;The 30-Day Rule Changes Everything&lt;/h2&gt;
&lt;p&gt;The prospecting you do today pays off in the next 90 days. This is the rule of cumulative impact, and it’s why most outbound efforts fail.&lt;/p&gt;
&lt;p&gt;Companies start strong, don’t see immediate results, and abandon ship. Then they restart six months later with different reps, different messaging, and the cycle repeats. This is death by fits and starts.&lt;/p&gt;
&lt;p&gt;Your commitment has to be ironclad: We’re doing this every single day for at least 90 to 120 days before we make major changes. You’ll make small tweaks to messaging and targeting along the way, but you don’t stop the engine.&lt;/p&gt;
&lt;p&gt;Think of it like an elite sports team watching game film. You’re looking for incremental improvements. Last month you closed five good deals. This month you’re aiming for six. You’re not rebuilding the entire playbook every two weeks because the metrics look scary.&lt;/p&gt;
&lt;h2 id=&#34;h-handling-the-how-d-you-get-my-number-objection&#34;&gt;Handling the “How’d You Get My Number?” Objection&lt;/h2&gt;
&lt;p&gt;D’elvis Huerta raised a challenge every salesperson faces: Prospects who are surprised or even concerned when you call their personal cell phone. They ask how you got their information, and it throws you off your game.&lt;/p&gt;
&lt;p&gt;Here’s Will’s brilliant reframe: That question is a gift. It’s a pattern interrupt that means they’re actually listening to you.&lt;/p&gt;
&lt;p&gt;When someone says “How’d you get my number?” they’ve stopped what they were doing and turned their brain on. Don’t panic. Just repeat what you said, clearer and slower, then move forward.&lt;/p&gt;
&lt;p&gt;Will’s approach: “I got your cell phone number because I’m reaching out to you. I heard on your team that you’re looking to grow into the software space, and what I hear is there’s a lot of noise from people trying to train sales teams. What I’d love to do is set some time … “&lt;/p&gt;
&lt;p&gt;My response is even simpler: “I got it right out of the CRM. And the reason I’m calling you is to grab some of your time because … ” Then I go right into my value hook.&lt;/p&gt;
&lt;p&gt;The key is confidence. You’re not apologizing for &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/a-cold-calling-technique-that-triples-first-sales-meetings&#34; rel=&#34;nofollow&#34;&gt;cold calling like a professional&lt;/a&gt;.&lt;/strong&gt; You’re explaining why this conversation matters to them.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Building pipeline without tools isn’t a disadvantage. It’s actually an advantage because it forces you to master the fundamentals that matter: targeting the right prospects, delivering a compelling hook, and having conversations that advance to next steps.&lt;/p&gt;
&lt;p&gt;Will and Jane scaled from zero to $3 million in one year. They hired five additional people. They became the fastest growing office in their company. And they did it all without fancy technology or massive budgets.&lt;/p&gt;
&lt;p&gt;How? By staying focused on what works, getting ruthlessly honest feedback, and showing up every single day with the discipline to execute the system.&lt;/p&gt;
&lt;p&gt;That’s the blueprint for every successful first sales hire who’s ever built something from nothing.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Ready to turn LinkedIn into your ultimate prospecting engine? Discover the strategies that combine outbound excellence with social selling in&lt;em&gt; &lt;a href=&#34;http://salesgravy.com/edge&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/em&gt; by Jeb Blount and Brynne Tillman.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/building-pipeline-from-zero-first-time-sales-hire-ask-jeb/</link>
                <pubDate>Tue, 30 Sep 2025 18:32:00 &#43;0000</pubDate>
                <itunes:duration>944</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Thinking Time (Money Monday)</itunes:title>
                <title>Thinking Time (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Cicero once said, &amp;#8220;Cultivation of the mind is as necessary as food to the body.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Sales is fundamentally a mental game. Your capacity for understanding your prospects at a deeper level and developing creative solutions that solve their problems—that&amp;#8217;s your winning edge.&lt;/p&gt;
&lt;p&gt;In a profession where you need to outwit and out maneuver your competitors to win, your ability to think, to truly contemplate and reflect, might be the most underutilized competitive advantage in your sales arsenal.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-always-responding-never-reflecting&#34;&gt;&lt;strong&gt;Always Responding. Never Reflecting.&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Yet most salespeople these days are starving their minds. They&amp;#8217;re constantly in motion, constantly busy, constantly doing, constantly in front of screens—but rarely thinking.&amp;#160;&lt;/p&gt;
&lt;p&gt;We&amp;#8217;ve created a culture where being busy equals being &lt;a href=&#34;https://salesgravy.com/3-tips-to-overcome-the-delusion-of-perfection-and-be-productive/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;productive&lt;/a&gt;. Most salespeople spend their days reacting to emails, to phone calls, to urgent requests, to the latest fire that needs to be put out. We are always responding, never reflecting. Always moving, never thinking strategically about where we are going.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-noise-kills-your-ability-to-think&#34;&gt;&lt;strong&gt;Noise Kills Your Ability to Think&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;William Penn wrote, &amp;#8220;True silence is the rest of the mind; it is to the spirit what sleep is to the body, nourishment and refreshment.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Think about that for a moment. You wouldn&amp;#8217;t dream of going weeks without &lt;a href=&#34;https://salesgravy.com/part-one-sleep-sales-performance/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sleep&lt;/a&gt; because you know your body would break down. But you regularly go weeks, maybe months, without giving your mind the silence and space it needs to just think and function at its highest level.&lt;/p&gt;
&lt;p&gt;We live in the age of noise. Constant noise. Digital noise, physical noise, mental noise.&lt;/p&gt;
&lt;p&gt;Your phone is buzzing with notifications. Your email is pinging every few minutes. Your CRM is demanding updates. Your manager wants reports. Your prospects are texting. Your colleagues and customers are interrupting.&amp;#160;&lt;/p&gt;
&lt;p&gt;We have so many things going on at once and so much noise in our lives that it has become almost impossible to think.&lt;/p&gt;
&lt;p&gt;All of this noise is killing your ability to think clearly, to make good decisions, to see the big picture, to be the creative and thoughtful professional you were meant to be.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-schedule-thinking-time&#34;&gt;&lt;strong&gt;Schedule Thinking Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;That&amp;#8217;s exactly why scheduling thinking time is so important.&lt;/p&gt;
&lt;p&gt;Most people don’t take the time to think because they don’t feel like they can afford to. Sitting quietly and thinking doesn&amp;#8217;t feel like work. It feels like you&amp;#8217;re being lazy. Our culture has programmed us to believe that if we&amp;#8217;re not visibly doing something, we&amp;#8217;re not being productive.&lt;/p&gt;
&lt;p&gt;Likewise, constant stimulation has become a drug. &lt;a href=&#34;https://salesgravy.com/the-surprising-power-of-silence-on-sales-calls/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Silence&lt;/a&gt; feels uncomfortable because we&amp;#8217;ve forgotten how to be alone with our thoughts.&lt;/p&gt;
&lt;p&gt;I passionately believe that we must schedule, on our calendars, time for thinking. No distractions, no music, no TV, no laptop, no phone—just you and your thoughts, alone.&lt;/p&gt;
&lt;p&gt;Notice I said &amp;#8220;schedule&amp;#8221; it. If you don&amp;#8217;t put it on your calendar, it won&amp;#8217;t happen. You&amp;#8217;ll always find something more &amp;#8220;urgent&amp;#8221; to do.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-thinking-time&#34;&gt;&lt;strong&gt;Thinking Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Taking time to just think is powerful. It slows you down, helps you relax, and frequently generates incredible ideas and inspiration.&amp;#160;&lt;/p&gt;
&lt;p&gt;Thinking time isn&amp;#8217;t meditation, though it shares some similarities. It&amp;#8217;s not prayer, though some people find it spiritual. It&amp;#8217;s simply dedicated time for your mind to process, reflect, and contemplate.&lt;/p&gt;
&lt;p&gt;The beauty of thinking time is that it can take many forms.&amp;#160;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-quiet-corner-think-nbsp&#34;&gt;&lt;strong&gt;The Quiet Corner Think&amp;#160;&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Find a quiet space like your office with the door closed, a park bench, your car in an empty parking lot, or a corner of your home. The location doesn&amp;#8217;t matter as much as the lack of distractions. Start with just 15 minutes. Don&amp;#8217;t try to go for an hour right away. Build the habit first, then extend the time.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-walk-and-think&#34;&gt;&lt;strong&gt;The Walk and Think&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This is my personal favorite. Take a long walk alone, without music, podcasts, or phone calls. There&amp;#8217;s something about the rhythm of walking that unlocks creative thinking. Steve Jobs was famous for his thinking walks. Many of his best ideas came while walking around Apple&amp;#8217;s campus or through his neighborhood. The gentle, repetitive motion of walking seems to free up your brain to make connections it might miss while sitting still.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-shower-think-nbsp&#34;&gt;&lt;strong&gt;The Shower Think&amp;#160;&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Some of the world&amp;#8217;s greatest discoveries and business breakthroughs have happened in the shower. There&amp;#8217;s actual science behind this. The warm water and routine nature of showering creates the perfect environment for what psychologists call &amp;#8220;divergent thinking.&amp;#8221; Your mind relaxes, and suddenly solutions appear.&amp;#160;&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t underestimate the power of a long, hot shower for generating breakthrough insights. Archimedes discovered the principle of displacement in his bathtub. The idea to write my blockbuster bestselling book &lt;a href=&#34;https://www.amazon.com/Virtual-Selling-Quick-Start-Leveraging-Communication/dp/1119742714&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Virtual Selling&lt;/a&gt; hit me in the shower.&amp;#160;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-commute-think&#34;&gt;&lt;strong&gt;The Commute Think&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you have a regular commute, turn off the radio, the podcasts, the music—everything. Use that drive time as thinking time. Obviously, keep your eyes on the road and drive safely, but let your mind wander to your sales challenges, opportunities, and strategies.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-early-morning-think-nbsp&#34;&gt;&lt;strong&gt;The Early Morning Think&amp;#160;&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Get up 30 minutes earlier and use that quiet time before the world wakes up. Grab a cup of coffee, sit somewhere comfortable, and let your mind work through whatever needs processing. I do this every morning. It makes all the difference for how I start the day.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-universal-principles-of-thinking-time&#34;&gt;&lt;strong&gt;The Universal Principles of Thinking Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Regardless of which approach you choose, here are the key principles for effective thinking time:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Breathe slowly and listen closely to your inner voice.&lt;/strong&gt; Just like a GPS, it always knows where you are and will tell you when you&amp;#8217;re on the wrong path or when you&amp;#8217;re on the right path.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Don&amp;#8217;t force specific thoughts.&lt;/strong&gt; Let your mind wander. Sometimes the most valuable insights come from unexpected directions. Your brain is incredibly good at making connections when you give it space to work.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Eliminate distractions.&lt;/strong&gt; No phone, no music, no multitasking. This is pure, undiluted thinking time.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Keep a notebook nearby.&lt;/strong&gt; Not to take notes during the thinking time, but to capture thoughts immediately afterward while they&amp;#8217;re still fresh. Some of your best insights will come in the final moments or right after your thinking session ends.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Be patient with the process.&lt;/strong&gt; Your first few attempts might feel unproductive. That&amp;#8217;s normal. Your brain needs time to remember how to think without constant stimulation.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-gaining-clarity&#34;&gt;&lt;strong&gt;Gaining Clarity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s why thinking time gives you such a powerful competitive advantage: While your competitors are running around like chickens with their heads cut off, reacting to everything and thinking about nothing, you&amp;#8217;re developing clarity, insight, and strategic perspective.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re seeing patterns they miss. You identify opportunities they overlook. You&amp;#8217;re solving problems they don&amp;#8217;t even recognize exist.&lt;/p&gt;
&lt;p&gt;The insights that come from thinking time often seem obvious in retrospect. But they&amp;#8217;re only obvious after you&amp;#8217;ve taken the time to think them through.&lt;/p&gt;
&lt;p&gt;I can&amp;#8217;t tell you how many times I&amp;#8217;ve been stuck on a problem, frustrated and spinning my wheels, only to have the solution become crystal clear during a thinking session. It&amp;#8217;s like your subconscious mind has been working on the problem in the background, and silence gives it the space to deliver the answer.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-ripple-effects&#34;&gt;&lt;strong&gt;The Ripple Effects&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Thinking and contemplating taps you into the amazing power of your mind. The more you practice thinking, the better you get at it and the more ideas, aha moments, and insights you produce.&amp;#160;&lt;/p&gt;
&lt;p&gt;But the benefits of thinking time extend far beyond your sales results. You&amp;#8217;ll find that you sleep better because your mind isn&amp;#8217;t racing with unprocessed thoughts. You will make better decisions because you&amp;#8217;re operating from clarity rather than confusion. Your confidence will build because you&amp;#8217;ll have a clearer sense of direction.&lt;/p&gt;
&lt;p&gt;Relationships will improve—both professional and personal—because you&amp;#8217;ll be more present and thoughtful in your interactions.&lt;/p&gt;
&lt;p&gt;Your stress and &lt;a href=&#34;https://salesgravy.com/3-tips-to-reduce-cold-calling-anxiety/&#34;&gt;anxiety&lt;/a&gt; levels will decrease because you&amp;#8217;ll be responding to situations from a place of calm consideration rather than knee-jerk reaction.&lt;/p&gt;
&lt;p&gt;The power of thinking time isn&amp;#8217;t just about becoming a better salesperson, though you will. It&amp;#8217;s about becoming a better version of yourself.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Everybody wants to stand out and grab the attention of qualified prospects. Learn how to cut through the noise in Jeb Blount&amp;#8217;s new book: &lt;a href=&#34;https://salesgravy.com/edge&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Cicero once said, “Cultivation of the mind is as necessary as food to the body.”</p><p>Sales is fundamentally a mental game. Your capacity for understanding your prospects at a deeper level and developing creative solutions that solve their problems—that’s your winning edge.</p><p>In a profession where you need to outwit and out maneuver your competitors to win, your ability to think, to truly contemplate and reflect, might be the most underutilized competitive advantage in your sales arsenal.</p><h2><strong>Always Responding. Never Reflecting.</strong></h2><p>Yet most salespeople these days are starving their minds. They’re constantly in motion, constantly busy, constantly doing, constantly in front of screens—but rarely thinking. </p><p>We’ve created a culture where being busy equals being <a href="https://salesgravy.com/3-tips-to-overcome-the-delusion-of-perfection-and-be-productive/" rel="nofollow">productive</a>. Most salespeople spend their days reacting to emails, to phone calls, to urgent requests, to the latest fire that needs to be put out. We are always responding, never reflecting. Always moving, never thinking strategically about where we are going.</p><h2><strong>Noise Kills Your Ability to Think</strong></h2><p>William Penn wrote, “True silence is the rest of the mind; it is to the spirit what sleep is to the body, nourishment and refreshment.”</p><p>Think about that for a moment. You wouldn’t dream of going weeks without <a href="https://salesgravy.com/part-one-sleep-sales-performance/" rel="nofollow">sleep</a> because you know your body would break down. But you regularly go weeks, maybe months, without giving your mind the silence and space it needs to just think and function at its highest level.</p><p>We live in the age of noise. Constant noise. Digital noise, physical noise, mental noise.</p><p>Your phone is buzzing with notifications. Your email is pinging every few minutes. Your CRM is demanding updates. Your manager wants reports. Your prospects are texting. Your colleagues and customers are interrupting. </p><p>We have so many things going on at once and so much noise in our lives that it has become almost impossible to think.</p><p>All of this noise is killing your ability to think clearly, to make good decisions, to see the big picture, to be the creative and thoughtful professional you were meant to be. </p><h2><strong>Schedule Thinking Time</strong></h2><p>That’s exactly why scheduling thinking time is so important.</p><p>Most people don’t take the time to think because they don’t feel like they can afford to. Sitting quietly and thinking doesn’t feel like work. It feels like you’re being lazy. Our culture has programmed us to believe that if we’re not visibly doing something, we’re not being productive.</p><p>Likewise, constant stimulation has become a drug. <a href="https://salesgravy.com/the-surprising-power-of-silence-on-sales-calls/" rel="nofollow">Silence</a> feels uncomfortable because we’ve forgotten how to be alone with our thoughts.</p><p>I passionately believe that we must schedule, on our calendars, time for thinking. No distractions, no music, no TV, no laptop, no phone—just you and your thoughts, alone.</p><p>Notice I said “schedule” it. If you don’t put it on your calendar, it won’t happen. You’ll always find something more “urgent” to do.</p><h2><strong>Thinking Time</strong></h2><p>Taking time to just think is powerful. It slows you down, helps you relax, and frequently generates incredible ideas and inspiration. </p><p>Thinking time isn’t meditation, though it shares some similarities. It’s not prayer, though some people find it spiritual. It’s simply dedicated time for your mind to process, reflect, and contemplate.</p><p>The beauty of thinking time is that it can take many forms. </p><h3><strong>The Quiet Corner Think </strong></h3><p>Find a quiet space like your office with the door closed, a park bench, your car in an empty parking lot, or a corner of your home. The location doesn’t matter as much as the lack of distractions. Start with just 15 minutes. Don’t try to go for an hour right away. Build the habit first, then extend the time.</p><h3><strong>The Walk and Think</strong></h3><p>This is my personal favorite. Take a long walk alone, without music, podcasts, or phone calls. There’s something about the rhythm of walking that unlocks creative thinking. Steve Jobs was famous for his thinking walks. Many of his best ideas came while walking around Apple’s campus or through his neighborhood. The gentle, repetitive motion of walking seems to free up your brain to make connections it might miss while sitting still.</p><h3><strong>The Shower Think </strong></h3><p>Some of the world’s greatest discoveries and business breakthroughs have happened in the shower. There’s actual science behind this. The warm water and routine nature of showering creates the perfect environment for what psychologists call “divergent thinking.” Your mind relaxes, and suddenly solutions appear. </p><p>Don’t underestimate the power of a long, hot shower for generating breakthrough insights. Archimedes discovered the principle of displacement in his bathtub. The idea to write my blockbuster bestselling book <a href="https://www.amazon.com/Virtual-Selling-Quick-Start-Leveraging-Communication/dp/1119742714" rel="nofollow">Virtual Selling</a> hit me in the shower. </p><h3><strong>The Commute Think</strong></h3><p>If you have a regular commute, turn off the radio, the podcasts, the music—everything. Use that drive time as thinking time. Obviously, keep your eyes on the road and drive safely, but let your mind wander to your sales challenges, opportunities, and strategies.</p><h3><strong>The Early Morning Think </strong></h3><p>Get up 30 minutes earlier and use that quiet time before the world wakes up. Grab a cup of coffee, sit somewhere comfortable, and let your mind work through whatever needs processing. I do this every morning. It makes all the difference for how I start the day. </p><h2><strong>The Universal Principles of Thinking Time</strong></h2><p>Regardless of which approach you choose, here are the key principles for effective thinking time:</p><ul><li><strong>Breathe slowly and listen closely to your inner voice.</strong> Just like a GPS, it always knows where you are and will tell you when you’re on the wrong path or when you’re on the right path.</li><li><strong>Don’t force specific thoughts.</strong> Let your mind wander. Sometimes the most valuable insights come from unexpected directions. Your brain is incredibly good at making connections when you give it space to work.</li><li><strong>Eliminate distractions.</strong> No phone, no music, no multitasking. This is pure, undiluted thinking time.</li><li><strong>Keep a notebook nearby.</strong> Not to take notes during the thinking time, but to capture thoughts immediately afterward while they’re still fresh. Some of your best insights will come in the final moments or right after your thinking session ends.</li><li><strong>Be patient with the process.</strong> Your first few attempts might feel unproductive. That’s normal. Your brain needs time to remember how to think without constant stimulation.</li></ul><h2><strong>Gaining Clarity</strong></h2><p>Here’s why thinking time gives you such a powerful competitive advantage: While your competitors are running around like chickens with their heads cut off, reacting to everything and thinking about nothing, you’re developing clarity, insight, and strategic perspective.</p><p>You’re seeing patterns they miss. You identify opportunities they overlook. You’re solving problems they don’t even recognize exist.</p><p>The insights that come from thinking time often seem obvious in retrospect. But they’re only obvious after you’ve taken the time to think them through.</p><p>I can’t tell you how many times I’ve been stuck on a problem, frustrated and spinning my wheels, only to have the solution become crystal clear during a thinking session. It’s like your subconscious mind has been working on the problem in the background, and silence gives it the space to deliver the answer.</p><h2><strong>The Ripple Effects</strong></h2><p>Thinking and contemplating taps you into the amazing power of your mind. The more you practice thinking, the better you get at it and the more ideas, aha moments, and insights you produce. </p><p>But the benefits of thinking time extend far beyond your sales results. You’ll find that you sleep better because your mind isn’t racing with unprocessed thoughts. You will make better decisions because you’re operating from clarity rather than confusion. Your confidence will build because you’ll have a clearer sense of direction.</p><p>Relationships will improve—both professional and personal—because you’ll be more present and thoughtful in your interactions.</p><p>Your stress and <a href="https://salesgravy.com/3-tips-to-reduce-cold-calling-anxiety/" rel="nofollow">anxiety</a> levels will decrease because you’ll be responding to situations from a place of calm consideration rather than knee-jerk reaction.</p><p>The power of thinking time isn’t just about becoming a better salesperson, though you will. It’s about becoming a better version of yourself.</p><p>Everybody wants to stand out and grab the attention of qualified prospects. Learn how to cut through the noise in Jeb Blount’s new book: <a href="https://salesgravy.com/edge" rel="nofollow">The LinkedIn Edge</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Cicero once said, “Cultivation of the mind is as necessary as food to the body.”&lt;/p&gt;&lt;p&gt;Sales is fundamentally a mental game. Your capacity for understanding your prospects at a deeper level and developing creative solutions that solve their problems—that’s your winning edge.&lt;/p&gt;&lt;p&gt;In a profession where you need to outwit and out maneuver your competitors to win, your ability to think, to truly contemplate and reflect, might be the most underutilized competitive advantage in your sales arsenal.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Always Responding. Never Reflecting.&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Yet most salespeople these days are starving their minds. They’re constantly in motion, constantly busy, constantly doing, constantly in front of screens—but rarely thinking. &lt;/p&gt;&lt;p&gt;We’ve created a culture where being busy equals being &lt;a href=&#34;https://salesgravy.com/3-tips-to-overcome-the-delusion-of-perfection-and-be-productive/&#34; rel=&#34;nofollow&#34;&gt;productive&lt;/a&gt;. Most salespeople spend their days reacting to emails, to phone calls, to urgent requests, to the latest fire that needs to be put out. We are always responding, never reflecting. Always moving, never thinking strategically about where we are going.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Noise Kills Your Ability to Think&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;William Penn wrote, “True silence is the rest of the mind; it is to the spirit what sleep is to the body, nourishment and refreshment.”&lt;/p&gt;&lt;p&gt;Think about that for a moment. You wouldn’t dream of going weeks without &lt;a href=&#34;https://salesgravy.com/part-one-sleep-sales-performance/&#34; rel=&#34;nofollow&#34;&gt;sleep&lt;/a&gt; because you know your body would break down. But you regularly go weeks, maybe months, without giving your mind the silence and space it needs to just think and function at its highest level.&lt;/p&gt;&lt;p&gt;We live in the age of noise. Constant noise. Digital noise, physical noise, mental noise.&lt;/p&gt;&lt;p&gt;Your phone is buzzing with notifications. Your email is pinging every few minutes. Your CRM is demanding updates. Your manager wants reports. Your prospects are texting. Your colleagues and customers are interrupting. &lt;/p&gt;&lt;p&gt;We have so many things going on at once and so much noise in our lives that it has become almost impossible to think.&lt;/p&gt;&lt;p&gt;All of this noise is killing your ability to think clearly, to make good decisions, to see the big picture, to be the creative and thoughtful professional you were meant to be. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Schedule Thinking Time&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;That’s exactly why scheduling thinking time is so important.&lt;/p&gt;&lt;p&gt;Most people don’t take the time to think because they don’t feel like they can afford to. Sitting quietly and thinking doesn’t feel like work. It feels like you’re being lazy. Our culture has programmed us to believe that if we’re not visibly doing something, we’re not being productive.&lt;/p&gt;&lt;p&gt;Likewise, constant stimulation has become a drug. &lt;a href=&#34;https://salesgravy.com/the-surprising-power-of-silence-on-sales-calls/&#34; rel=&#34;nofollow&#34;&gt;Silence&lt;/a&gt; feels uncomfortable because we’ve forgotten how to be alone with our thoughts.&lt;/p&gt;&lt;p&gt;I passionately believe that we must schedule, on our calendars, time for thinking. No distractions, no music, no TV, no laptop, no phone—just you and your thoughts, alone.&lt;/p&gt;&lt;p&gt;Notice I said “schedule” it. If you don’t put it on your calendar, it won’t happen. You’ll always find something more “urgent” to do.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Thinking Time&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Taking time to just think is powerful. It slows you down, helps you relax, and frequently generates incredible ideas and inspiration. &lt;/p&gt;&lt;p&gt;Thinking time isn’t meditation, though it shares some similarities. It’s not prayer, though some people find it spiritual. It’s simply dedicated time for your mind to process, reflect, and contemplate.&lt;/p&gt;&lt;p&gt;The beauty of thinking time is that it can take many forms. &lt;/p&gt;&lt;h3&gt;&lt;strong&gt;The Quiet Corner Think &lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Find a quiet space like your office with the door closed, a park bench, your car in an empty parking lot, or a corner of your home. The location doesn’t matter as much as the lack of distractions. Start with just 15 minutes. Don’t try to go for an hour right away. Build the habit first, then extend the time.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;The Walk and Think&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;This is my personal favorite. Take a long walk alone, without music, podcasts, or phone calls. There’s something about the rhythm of walking that unlocks creative thinking. Steve Jobs was famous for his thinking walks. Many of his best ideas came while walking around Apple’s campus or through his neighborhood. The gentle, repetitive motion of walking seems to free up your brain to make connections it might miss while sitting still.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;The Shower Think &lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Some of the world’s greatest discoveries and business breakthroughs have happened in the shower. There’s actual science behind this. The warm water and routine nature of showering creates the perfect environment for what psychologists call “divergent thinking.” Your mind relaxes, and suddenly solutions appear. &lt;/p&gt;&lt;p&gt;Don’t underestimate the power of a long, hot shower for generating breakthrough insights. Archimedes discovered the principle of displacement in his bathtub. The idea to write my blockbuster bestselling book &lt;a href=&#34;https://www.amazon.com/Virtual-Selling-Quick-Start-Leveraging-Communication/dp/1119742714&#34; rel=&#34;nofollow&#34;&gt;Virtual Selling&lt;/a&gt; hit me in the shower. &lt;/p&gt;&lt;h3&gt;&lt;strong&gt;The Commute Think&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;If you have a regular commute, turn off the radio, the podcasts, the music—everything. Use that drive time as thinking time. Obviously, keep your eyes on the road and drive safely, but let your mind wander to your sales challenges, opportunities, and strategies.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;The Early Morning Think &lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;Get up 30 minutes earlier and use that quiet time before the world wakes up. Grab a cup of coffee, sit somewhere comfortable, and let your mind work through whatever needs processing. I do this every morning. It makes all the difference for how I start the day. &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Universal Principles of Thinking Time&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Regardless of which approach you choose, here are the key principles for effective thinking time:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Breathe slowly and listen closely to your inner voice.&lt;/strong&gt; Just like a GPS, it always knows where you are and will tell you when you’re on the wrong path or when you’re on the right path.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Don’t force specific thoughts.&lt;/strong&gt; Let your mind wander. Sometimes the most valuable insights come from unexpected directions. Your brain is incredibly good at making connections when you give it space to work.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Eliminate distractions.&lt;/strong&gt; No phone, no music, no multitasking. This is pure, undiluted thinking time.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Keep a notebook nearby.&lt;/strong&gt; Not to take notes during the thinking time, but to capture thoughts immediately afterward while they’re still fresh. Some of your best insights will come in the final moments or right after your thinking session ends.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Be patient with the process.&lt;/strong&gt; Your first few attempts might feel unproductive. That’s normal. Your brain needs time to remember how to think without constant stimulation.&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;&lt;strong&gt;Gaining Clarity&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Here’s why thinking time gives you such a powerful competitive advantage: While your competitors are running around like chickens with their heads cut off, reacting to everything and thinking about nothing, you’re developing clarity, insight, and strategic perspective.&lt;/p&gt;&lt;p&gt;You’re seeing patterns they miss. You identify opportunities they overlook. You’re solving problems they don’t even recognize exist.&lt;/p&gt;&lt;p&gt;The insights that come from thinking time often seem obvious in retrospect. But they’re only obvious after you’ve taken the time to think them through.&lt;/p&gt;&lt;p&gt;I can’t tell you how many times I’ve been stuck on a problem, frustrated and spinning my wheels, only to have the solution become crystal clear during a thinking session. It’s like your subconscious mind has been working on the problem in the background, and silence gives it the space to deliver the answer.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Ripple Effects&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Thinking and contemplating taps you into the amazing power of your mind. The more you practice thinking, the better you get at it and the more ideas, aha moments, and insights you produce. &lt;/p&gt;&lt;p&gt;But the benefits of thinking time extend far beyond your sales results. You’ll find that you sleep better because your mind isn’t racing with unprocessed thoughts. You will make better decisions because you’re operating from clarity rather than confusion. Your confidence will build because you’ll have a clearer sense of direction.&lt;/p&gt;&lt;p&gt;Relationships will improve—both professional and personal—because you’ll be more present and thoughtful in your interactions.&lt;/p&gt;&lt;p&gt;Your stress and &lt;a href=&#34;https://salesgravy.com/3-tips-to-reduce-cold-calling-anxiety/&#34; rel=&#34;nofollow&#34;&gt;anxiety&lt;/a&gt; levels will decrease because you’ll be responding to situations from a place of calm consideration rather than knee-jerk reaction.&lt;/p&gt;&lt;p&gt;The power of thinking time isn’t just about becoming a better salesperson, though you will. It’s about becoming a better version of yourself.&lt;/p&gt;&lt;p&gt;Everybody wants to stand out and grab the attention of qualified prospects. Learn how to cut through the noise in Jeb Blount’s new book: &lt;a href=&#34;https://salesgravy.com/edge&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/thinking-time-money-monday/</link>
                <pubDate>Sun, 28 Sep 2025 22:11:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/19/971a6eae-6cbf-4e67-acd0-d2accfe60e02_y_monday_jeb_blount_on_the_sales_gravy_podcast.jpg"/>
                <itunes:duration>549</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How a Poor Sales Meeting Strategy Kills Win Rates</itunes:title>
                <title>How a Poor Sales Meeting Strategy Kills Win Rates</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Most salespeople lose a sales meeting before they ever open their mouth. They show up with decks of slides, lists of discovery questions, or AI-generated talking points, thinking preparation is about having more material.&amp;#160;&lt;/p&gt;
&lt;p&gt;But while they’re busy organizing, their prospects are mentally checking out—and the meeting hasn’t even started.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://firstmeetingbook.com/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Lee Salz,&lt;/strong&gt;&lt;/a&gt; bestselling author and founder of Sales Architects, has observed this pattern for decades. &amp;#8220;&lt;em&gt;If you want to win more deals at the prices you want, you need a better first meeting strategy&lt;/em&gt;. &lt;em&gt;Everyone says I want to win more deals, so they focus on closing at the end. But that&amp;#8217;s not where the opportunities are. The opportunities to win more deals start in that first meeting.&lt;/em&gt;&amp;#8220;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-sales-meeting-problem-hiding-in-plain-sight&#34;&gt;&lt;strong&gt;The Sales Meeting Problem Hiding in Plain Sight&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ask any salesperson: &amp;#8220;If a prospect agrees to meet with you, what do they get out of it?&amp;#8221;&lt;/p&gt;
&lt;p&gt;The response is usually stunned silence.&lt;/p&gt;
&lt;p&gt;That silence reveals the problem. Too many sales professionals approach the first sales meeting with an extraction mindset, focused on what they can learn instead of what they can give.&lt;/p&gt;
&lt;p&gt;Think about how you prepare. Do you make a list of questions to gather information? Do you pull together slides about your company, products, and clients? That might feel productive, but here’s what it communicates: This meeting is about me.&lt;/p&gt;
&lt;p&gt;When prospects can’t see immediate value in the conversation, they resist. They may decline the meeting altogether, or worse—they show up already skeptical, arms crossed, counting down the minutes until they can escape.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-traditional-discovery-is-failing-you&#34;&gt;&lt;strong&gt;Why Traditional Discovery Is Failing You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales training has conditioned reps to believe that discovery meetings are the foundation of the sales process. In theory, this makes sense: You need information to qualify opportunities.&lt;/p&gt;
&lt;p&gt;But here’s the problem—buyers don’t experience value when &lt;strong&gt;they&lt;/strong&gt; educate &lt;strong&gt;you&lt;/strong&gt;. They already have suppliers, vendors, and service providers. Another salesperson asking them to “tell me about your challenges” just feels like more work.&lt;/p&gt;
&lt;p&gt;Worse,&lt;a href=&#34;https://salesgravy.com/the-one-question-revolution-that-transforms-sales-discovery/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; &lt;strong&gt;traditional discovery feels like an interrogation&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; You’re pulling data without leaving anything behind. And prospects are savvy enough to sense when you’re there to take rather than give.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-emotion-gap-in-every-sales-meeting&#34;&gt;&lt;strong&gt;The Emotion Gap in Every Sales Meeting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You already know people buy on emotion and justify with logic. You’ve heard it in every sales book, every training, every keynote.&lt;/p&gt;
&lt;p&gt;Walk into the average first meeting, and you’ll see the same setup: a rep armed with facts, features, processes, and pricing structures. All logic, zero emotion.&lt;/p&gt;
&lt;p&gt;The result? Buyers nod politely, take notes, and then ghost you. Not because your product isn’t good enough, but because you failed to make them feel anything.&lt;/p&gt;
&lt;p&gt;Your competitors who are consistently winning aren’t necessarily better at selling features. They’re better at weaving emotional connection into the very fabric of their meetings. They create trust, credibility, and resonance in the first 15 minutes.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-three-non-negotiables-of-every-winning-sales-meeting&#34;&gt;&lt;strong&gt;The Three Non-Negotiables of Every Winning Sales Meeting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;High-performing sales professionals understand that every first meeting must accomplish three core objectives:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Meaningful Qualification:&lt;/strong&gt; Determine whether this opportunity aligns with your ideal customer profile while also helping prospects better understand their situation. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Clear Differentiation:&lt;/strong&gt; Prospects need to understand what makes your approach unique, but not through feature comparisons. Real differentiation comes from your methodology, philosophy, and approach. Show them how you think about solving problems, not just what you sell.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Emotional Foundation:&lt;/strong&gt; Establish the connection that energizes deals. This involves demonstrating genuine interest in their success while positioning yourself as a trusted advisor rather than just another vendor.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-prepare-for-sales-meeting-success&#34;&gt;&lt;strong&gt;How to Prepare for Sales Meeting Success&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The outcome of the meeting is decided long before you show up. Top performers treat &lt;a href=&#34;https://salesgravy.com/prepare-yourself-for-sales-success/&#34;&gt;&lt;strong&gt;preparation&lt;/strong&gt;&lt;/a&gt; like a competitive advantage. Here&amp;#8217;s how to shift from extraction to consultation:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-before-you-meet&#34;&gt;&lt;strong&gt;Before You Meet&lt;/strong&gt;&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Research industry challenges and company-specific developments that affect your prospect. &lt;/li&gt;
&lt;li&gt;Prepare insights you can share that will make them smarter about their situation. &lt;/li&gt;
&lt;li&gt;Come ready to give first, gather second.&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-during-the-meeting&#34;&gt;&lt;strong&gt;During the Meeting&lt;/strong&gt;&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Open with a relevant insight or observation about their industry or situation. &lt;/li&gt;
&lt;li&gt;Ask questions that help them think differently about their challenges rather than just documenting the current state. &lt;/li&gt;
&lt;li&gt;Position yourself as someone who understands their world, not someone trying to learn about it.&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-after-the-meeting&#34;&gt;&lt;strong&gt;After the Meeting&lt;/strong&gt;&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Continue the consultation with additional resources or insights that reference specific conversation points.&lt;/li&gt;
&lt;li&gt;Keep building the advisory relationship with value, not noise.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-feelings-beat-features-every-time&#34;&gt;&lt;strong&gt;Why Feelings Beat Features Every Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Everyone has experienced this scenario: working with a service provider who delivers exactly what they promised, on time and within budget. And yet, you didn’t hire them again. Why?&lt;/p&gt;
&lt;p&gt;Because of how they made you feel from the first meeting to the end result.&lt;/p&gt;
&lt;p&gt;You might deliver perfect presentations with all the right information, but if prospects feel interrogated, patronized, or undervalued during your interactions, they&amp;#8217;ll find reasons to work with someone else.&lt;/p&gt;
&lt;p&gt;The most successful salespeople understand this intuitively. They focus as much on how prospects feel during meetings as on what prospects learn during meetings.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-transform-your-sales-mindset&#34;&gt;&lt;strong&gt;Transform Your Sales Mindset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s the critical insight from Lee Salz’s observation: winning first meetings requires rewiring habits. Extraction is easy. Providing insight takes work.&lt;/p&gt;
&lt;p&gt;You can continue treating sales meetings like data-gathering exercises, competing on features and price. Or you can step into the room as a trusted advisor who delivers insight, perspective, and immediate value.&lt;/p&gt;
&lt;p&gt;Doing so shortens sales cycles, increases win rates, and builds pricing power. When prospects leave your meetings smarter about their situation, they’re eager to continue the conversation. When they leave feeling like a data source, they avoid follow-ups.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-win-rate-transformation-starts-here&#34;&gt;&lt;strong&gt;Your Win Rate Transformation Starts Here&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The difference between winning and losing is often decided in the first 15 minutes of your initial sales meeting.&lt;/p&gt;
&lt;p&gt;Position yourself as a consultant, not just a salesperson. Bring insight, perspective, and tangible value from the first interaction. This choice determines whether you’re seen as just another vendor—or as someone worth premium pricing.&lt;/p&gt;
&lt;p&gt;Your win rates—and your commission checks—depend on it.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you want to take your sales discovery to the next level, you need to understand how different buyers think and make decisions. Download your free copy of the &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;ACED Buyer Style Playbook&lt;/strong&gt;&lt;/a&gt; and learn how to adapt your discovery approach to every buyer type.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Most salespeople lose a sales meeting before they ever open their mouth. They show up with decks of slides, lists of discovery questions, or AI-generated talking points, thinking preparation is about having more material. </p><p>But while they’re busy organizing, their prospects are mentally checking out—and the meeting hasn’t even started.</p><p><a href="https://firstmeetingbook.com/" rel="nofollow"><strong>Lee Salz,</strong></a> bestselling author and founder of Sales Architects, has observed this pattern for decades. “<em>If you want to win more deals at the prices you want, you need a better first meeting strategy</em>. <em>Everyone says I want to win more deals, so they focus on closing at the end. But that’s not where the opportunities are. The opportunities to win more deals start in that first meeting.</em>“</p><h2><strong>The Sales Meeting Problem Hiding in Plain Sight</strong></h2><p>Ask any salesperson: “If a prospect agrees to meet with you, what do they get out of it?”</p><p>The response is usually stunned silence.</p><p>That silence reveals the problem. Too many sales professionals approach the first sales meeting with an extraction mindset, focused on what they can learn instead of what they can give.</p><p>Think about how you prepare. Do you make a list of questions to gather information? Do you pull together slides about your company, products, and clients? That might feel productive, but here’s what it communicates: This meeting is about me.</p><p>When prospects can’t see immediate value in the conversation, they resist. They may decline the meeting altogether, or worse—they show up already skeptical, arms crossed, counting down the minutes until they can escape.</p><h2><strong>Why Traditional Discovery Is Failing You</strong></h2><p>Sales training has conditioned reps to believe that discovery meetings are the foundation of the sales process. In theory, this makes sense: You need information to qualify opportunities.</p><p>But here’s the problem—buyers don’t experience value when <strong>they</strong> educate <strong>you</strong>. They already have suppliers, vendors, and service providers. Another salesperson asking them to “tell me about your challenges” just feels like more work.</p><p>Worse,<a href="https://salesgravy.com/the-one-question-revolution-that-transforms-sales-discovery/" rel="nofollow"> <strong>traditional discovery feels like an interrogation</strong></a><strong>.</strong> You’re pulling data without leaving anything behind. And prospects are savvy enough to sense when you’re there to take rather than give.</p><h2><strong>The Emotion Gap in Every Sales Meeting</strong></h2><p>You already know people buy on emotion and justify with logic. You’ve heard it in every sales book, every training, every keynote.</p><p>Walk into the average first meeting, and you’ll see the same setup: a rep armed with facts, features, processes, and pricing structures. All logic, zero emotion.</p><p>The result? Buyers nod politely, take notes, and then ghost you. Not because your product isn’t good enough, but because you failed to make them feel anything.</p><p>Your competitors who are consistently winning aren’t necessarily better at selling features. They’re better at weaving emotional connection into the very fabric of their meetings. They create trust, credibility, and resonance in the first 15 minutes.</p><h2><strong>The Three Non-Negotiables of Every Winning Sales Meeting</strong></h2><p>High-performing sales professionals understand that every first meeting must accomplish three core objectives:</p><ol><li><strong>Meaningful Qualification:</strong> Determine whether this opportunity aligns with your ideal customer profile while also helping prospects better understand their situation. </li><li><strong>Clear Differentiation:</strong> Prospects need to understand what makes your approach unique, but not through feature comparisons. Real differentiation comes from your methodology, philosophy, and approach. Show them how you think about solving problems, not just what you sell.</li><li><strong>Emotional Foundation:</strong> Establish the connection that energizes deals. This involves demonstrating genuine interest in their success while positioning yourself as a trusted advisor rather than just another vendor.</li></ol><h2><strong>How to Prepare for Sales Meeting Success</strong></h2><p>The outcome of the meeting is decided long before you show up. Top performers treat <a href="https://salesgravy.com/prepare-yourself-for-sales-success/" rel="nofollow"><strong>preparation</strong></a> like a competitive advantage. Here’s how to shift from extraction to consultation:</p><h3><strong>Before You Meet</strong></h3><ul><li>Research industry challenges and company-specific developments that affect your prospect. </li><li>Prepare insights you can share that will make them smarter about their situation. </li><li>Come ready to give first, gather second.</li></ul><h3><strong>During the Meeting</strong></h3><ul><li>Open with a relevant insight or observation about their industry or situation. </li><li>Ask questions that help them think differently about their challenges rather than just documenting the current state. </li><li>Position yourself as someone who understands their world, not someone trying to learn about it.</li></ul><h3><strong>After the Meeting</strong></h3><ul><li>Continue the consultation with additional resources or insights that reference specific conversation points.</li><li>Keep building the advisory relationship with value, not noise.</li></ul><h2><strong>Why Feelings Beat Features Every Time</strong></h2><p>Everyone has experienced this scenario: working with a service provider who delivers exactly what they promised, on time and within budget. And yet, you didn’t hire them again. Why?</p><p>Because of how they made you feel from the first meeting to the end result.</p><p>You might deliver perfect presentations with all the right information, but if prospects feel interrogated, patronized, or undervalued during your interactions, they’ll find reasons to work with someone else.</p><p>The most successful salespeople understand this intuitively. They focus as much on how prospects feel during meetings as on what prospects learn during meetings.</p><h2><strong>Transform Your Sales Mindset</strong></h2><p>Here’s the critical insight from Lee Salz’s observation: winning first meetings requires rewiring habits. Extraction is easy. Providing insight takes work.</p><p>You can continue treating sales meetings like data-gathering exercises, competing on features and price. Or you can step into the room as a trusted advisor who delivers insight, perspective, and immediate value.</p><p>Doing so shortens sales cycles, increases win rates, and builds pricing power. When prospects leave your meetings smarter about their situation, they’re eager to continue the conversation. When they leave feeling like a data source, they avoid follow-ups.</p><h2><strong>Your Win Rate Transformation Starts Here</strong></h2><p>The difference between winning and losing is often decided in the first 15 minutes of your initial sales meeting.</p><p>Position yourself as a consultant, not just a salesperson. Bring insight, perspective, and tangible value from the first interaction. This choice determines whether you’re seen as just another vendor—or as someone worth premium pricing.</p><p>Your win rates—and your commission checks—depend on it.</p><p>If you want to take your sales discovery to the next level, you need to understand how different buyers think and make decisions. Download your free copy of the <a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow"><strong>ACED Buyer Style Playbook</strong></a> and learn how to adapt your discovery approach to every buyer type.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Most salespeople lose a sales meeting before they ever open their mouth. They show up with decks of slides, lists of discovery questions, or AI-generated talking points, thinking preparation is about having more material. &lt;/p&gt;&lt;p&gt;But while they’re busy organizing, their prospects are mentally checking out—and the meeting hasn’t even started.&lt;/p&gt;&lt;p&gt;&lt;a href=&#34;https://firstmeetingbook.com/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Lee Salz,&lt;/strong&gt;&lt;/a&gt; bestselling author and founder of Sales Architects, has observed this pattern for decades. “&lt;em&gt;If you want to win more deals at the prices you want, you need a better first meeting strategy&lt;/em&gt;. &lt;em&gt;Everyone says I want to win more deals, so they focus on closing at the end. But that’s not where the opportunities are. The opportunities to win more deals start in that first meeting.&lt;/em&gt;“&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Sales Meeting Problem Hiding in Plain Sight&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Ask any salesperson: “If a prospect agrees to meet with you, what do they get out of it?”&lt;/p&gt;&lt;p&gt;The response is usually stunned silence.&lt;/p&gt;&lt;p&gt;That silence reveals the problem. Too many sales professionals approach the first sales meeting with an extraction mindset, focused on what they can learn instead of what they can give.&lt;/p&gt;&lt;p&gt;Think about how you prepare. Do you make a list of questions to gather information? Do you pull together slides about your company, products, and clients? That might feel productive, but here’s what it communicates: This meeting is about me.&lt;/p&gt;&lt;p&gt;When prospects can’t see immediate value in the conversation, they resist. They may decline the meeting altogether, or worse—they show up already skeptical, arms crossed, counting down the minutes until they can escape.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Why Traditional Discovery Is Failing You&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Sales training has conditioned reps to believe that discovery meetings are the foundation of the sales process. In theory, this makes sense: You need information to qualify opportunities.&lt;/p&gt;&lt;p&gt;But here’s the problem—buyers don’t experience value when &lt;strong&gt;they&lt;/strong&gt; educate &lt;strong&gt;you&lt;/strong&gt;. They already have suppliers, vendors, and service providers. Another salesperson asking them to “tell me about your challenges” just feels like more work.&lt;/p&gt;&lt;p&gt;Worse,&lt;a href=&#34;https://salesgravy.com/the-one-question-revolution-that-transforms-sales-discovery/&#34; rel=&#34;nofollow&#34;&gt; &lt;strong&gt;traditional discovery feels like an interrogation&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; You’re pulling data without leaving anything behind. And prospects are savvy enough to sense when you’re there to take rather than give.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Emotion Gap in Every Sales Meeting&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;You already know people buy on emotion and justify with logic. You’ve heard it in every sales book, every training, every keynote.&lt;/p&gt;&lt;p&gt;Walk into the average first meeting, and you’ll see the same setup: a rep armed with facts, features, processes, and pricing structures. All logic, zero emotion.&lt;/p&gt;&lt;p&gt;The result? Buyers nod politely, take notes, and then ghost you. Not because your product isn’t good enough, but because you failed to make them feel anything.&lt;/p&gt;&lt;p&gt;Your competitors who are consistently winning aren’t necessarily better at selling features. They’re better at weaving emotional connection into the very fabric of their meetings. They create trust, credibility, and resonance in the first 15 minutes.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;The Three Non-Negotiables of Every Winning Sales Meeting&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;High-performing sales professionals understand that every first meeting must accomplish three core objectives:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;Meaningful Qualification:&lt;/strong&gt; Determine whether this opportunity aligns with your ideal customer profile while also helping prospects better understand their situation. &lt;/li&gt;&lt;li&gt;&lt;strong&gt;Clear Differentiation:&lt;/strong&gt; Prospects need to understand what makes your approach unique, but not through feature comparisons. Real differentiation comes from your methodology, philosophy, and approach. Show them how you think about solving problems, not just what you sell.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Emotional Foundation:&lt;/strong&gt; Establish the connection that energizes deals. This involves demonstrating genuine interest in their success while positioning yourself as a trusted advisor rather than just another vendor.&lt;/li&gt;&lt;/ol&gt;&lt;h2&gt;&lt;strong&gt;How to Prepare for Sales Meeting Success&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The outcome of the meeting is decided long before you show up. Top performers treat &lt;a href=&#34;https://salesgravy.com/prepare-yourself-for-sales-success/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;preparation&lt;/strong&gt;&lt;/a&gt; like a competitive advantage. Here’s how to shift from extraction to consultation:&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;Before You Meet&lt;/strong&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;Research industry challenges and company-specific developments that affect your prospect. &lt;/li&gt;&lt;li&gt;Prepare insights you can share that will make them smarter about their situation. &lt;/li&gt;&lt;li&gt;Come ready to give first, gather second.&lt;/li&gt;&lt;/ul&gt;&lt;h3&gt;&lt;strong&gt;During the Meeting&lt;/strong&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;Open with a relevant insight or observation about their industry or situation. &lt;/li&gt;&lt;li&gt;Ask questions that help them think differently about their challenges rather than just documenting the current state. &lt;/li&gt;&lt;li&gt;Position yourself as someone who understands their world, not someone trying to learn about it.&lt;/li&gt;&lt;/ul&gt;&lt;h3&gt;&lt;strong&gt;After the Meeting&lt;/strong&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;Continue the consultation with additional resources or insights that reference specific conversation points.&lt;/li&gt;&lt;li&gt;Keep building the advisory relationship with value, not noise.&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;&lt;strong&gt;Why Feelings Beat Features Every Time&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Everyone has experienced this scenario: working with a service provider who delivers exactly what they promised, on time and within budget. And yet, you didn’t hire them again. Why?&lt;/p&gt;&lt;p&gt;Because of how they made you feel from the first meeting to the end result.&lt;/p&gt;&lt;p&gt;You might deliver perfect presentations with all the right information, but if prospects feel interrogated, patronized, or undervalued during your interactions, they’ll find reasons to work with someone else.&lt;/p&gt;&lt;p&gt;The most successful salespeople understand this intuitively. They focus as much on how prospects feel during meetings as on what prospects learn during meetings.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Transform Your Sales Mindset&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;Here’s the critical insight from Lee Salz’s observation: winning first meetings requires rewiring habits. Extraction is easy. Providing insight takes work.&lt;/p&gt;&lt;p&gt;You can continue treating sales meetings like data-gathering exercises, competing on features and price. Or you can step into the room as a trusted advisor who delivers insight, perspective, and immediate value.&lt;/p&gt;&lt;p&gt;Doing so shortens sales cycles, increases win rates, and builds pricing power. When prospects leave your meetings smarter about their situation, they’re eager to continue the conversation. When they leave feeling like a data source, they avoid follow-ups.&lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Your Win Rate Transformation Starts Here&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;The difference between winning and losing is often decided in the first 15 minutes of your initial sales meeting.&lt;/p&gt;&lt;p&gt;Position yourself as a consultant, not just a salesperson. Bring insight, perspective, and tangible value from the first interaction. This choice determines whether you’re seen as just another vendor—or as someone worth premium pricing.&lt;/p&gt;&lt;p&gt;Your win rates—and your commission checks—depend on it.&lt;/p&gt;&lt;p&gt;If you want to take your sales discovery to the next level, you need to understand how different buyers think and make decisions. Download your free copy of the &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;ACED Buyer Style Playbook&lt;/strong&gt;&lt;/a&gt; and learn how to adapt your discovery approach to every buyer type.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-a-poor-sales-meeting-strategy-kills-win-rates/</link>
                <pubDate>Thu, 25 Sep 2025 18:04:00 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2026/3/30/19/81605f08-5e3f-4f8a-91de-c25fefed2e7e_z___jeb_blount__jr._on_the_sales_gravy_podcast.jpg"/>
                <itunes:duration>969</itunes:duration>
                
                
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                <itunes:title>How to Start Using AI in Sales (Ask Jeb)</itunes:title>
                <title>How to Start Using AI in Sales (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;You know AI is transforming sales, everyone&amp;#8217;s talking about it, but you&amp;#8217;re still staring at ChatGPT like it&amp;#8217;s some mysterious black box, wondering what magical question you should type in first.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the reality for most salespeople even now. They know they need to embrace AI, they&amp;#8217;ve heard the success stories, but they&amp;#8217;re paralyzed by the complexity and overwhelmed by the options.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re not alone. The biggest barrier to AI adoption isn&amp;#8217;t technical—it&amp;#8217;s mental. Salespeople are asking the wrong question entirely.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-wrong-question-that-s-keeping-you-stuck&#34;&gt;The Wrong Question That&amp;#8217;s Keeping You Stuck&lt;/h2&gt;
&lt;p&gt;Most people approach AI like it&amp;#8217;s some mystical oracle they need to appease with the perfect question. They think there&amp;#8217;s some secret prompt that will unlock AI&amp;#8217;s full potential, like finding the right combination to a safe.&lt;/p&gt;
&lt;p&gt;They&amp;#8217;re wrong. There is no perfect first question for AI.&lt;/p&gt;
&lt;p&gt;The real problem isn&amp;#8217;t what to ask—it&amp;#8217;s how you&amp;#8217;re thinking about the problem. Instead of asking &amp;#8220;What should I ask AI?&amp;#8221; you need to &lt;a href=&#34;https://salesgravy.com/how-custom-ai-will-amplify-your-sales-team/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;flip the script entirely&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-mental-shift-that-changes-everything&#34;&gt;The Mental Shift That Changes Everything&lt;/h2&gt;
&lt;p&gt;Twenty minutes before recording our latest Ask Jeb episode, I was working on a new training program for Sales Gravy University. I had a slide deck and workbook that needed proofreading, and my first instinct was to think, &amp;#8220;Who can I get to proofread this thing?&amp;#8221;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how most of us think: &amp;#8220;How can someone else do this?&amp;#8221; or &amp;#8220;How can I get this done?&amp;#8221;&lt;/p&gt;
&lt;p&gt;But I caught myself and asked a different question: &amp;#8220;How can AI do this?&amp;#8221;&lt;/p&gt;
&lt;p&gt;I uploaded the slide deck to AI and asked it to proofread for me. Fifteen seconds later, I had a response—not perfect, but a starting point. I refined my prompt, asking for typos organized slide by slide, and boom—seven minutes later, the entire deck was cleaned up.&lt;/p&gt;
&lt;p&gt;What would have taken me 45 minutes and still resulted in missed errors was done in minutes, with better accuracy than I could achieve manually.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-you-re-already-qualified-to-use-ai&#34;&gt;Why You&amp;#8217;re Already Qualified to Use AI&lt;/h2&gt;
&lt;p&gt;Will Frattini from ZoomInfo pointed out that &amp;#8220;You already know how to use AI. You&amp;#8217;ve been doing it for years.&amp;#8221;&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;ve ever asked Siri for directions, told Alexa to turn up the music, or typed a question into Google—congratulations, you&amp;#8217;ve been using AI. The only difference now is the sophistication and power of what&amp;#8217;s available.&lt;/p&gt;
&lt;p&gt;The barrier isn&amp;#8217;t technical competency. It&amp;#8217;s the mental block of overthinking it.&lt;/p&gt;
&lt;p&gt;You don&amp;#8217;t need to understand large language models or machine learning algorithms. You just need to ask a question and hit enter. That&amp;#8217;s it. That&amp;#8217;s the profound simplicity everyone&amp;#8217;s missing.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-think-like-a-conductor-not-a-solo-act&#34;&gt;Think Like a Conductor, Not a Solo Act&lt;/h2&gt;
&lt;p&gt;Stop thinking of yourself as someone who needs to learn AI. Start thinking of yourself as a conductor standing in front of a symphony orchestra.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;ve got Claude for certain tasks, ChatGPT for others, ZoomInfo Copilot for prospecting intelligence, Gemini for research—each AI is like a different instrument in your orchestra. Your job isn&amp;#8217;t to play every instrument; it&amp;#8217;s to conduct them all to create something beautiful.&lt;/p&gt;
&lt;p&gt;The apex predators in sales aren&amp;#8217;t going to be the people who master one AI tool. They&amp;#8217;re going to be the conductors who know when to use which AI for maximum impact, iterating and refining until they get exactly what they need.&lt;/p&gt;
&lt;p&gt;This means developing your &lt;a href=&#34;https://salesgravy.com/sales-training/fanatical-prospecting/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;prospecting methodology&lt;/a&gt; becomes even more critical. You need to know what outcome you&amp;#8217;re trying to achieve before you can direct your AI orchestra to help you get there.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-practical-starting-point&#34;&gt;Your Practical Starting Point&lt;/h2&gt;
&lt;p&gt;Stop overthinking this. Here&amp;#8217;s your action plan:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 1:&lt;/strong&gt; Pick one AI tool you have access to right now. Your company probably already provides something. If not, start with ChatGPT, Claude, or any of the major platforms.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 2:&lt;/strong&gt; Identify one recurring task that eats up your time. Email templates, research, call preparation—anything that&amp;#8217;s necessary but not your highest value activity.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 3:&lt;/strong&gt; Ask the AI how it can help with that specific task. Don&amp;#8217;t ask what you should ask it. Tell it what you need done.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 4:&lt;/strong&gt; When the first response isn&amp;#8217;t perfect (and it won&amp;#8217;t be), refine your request. Think of it like managing a new employee: give feedback, clarify expectations, iterate.&lt;/p&gt;
&lt;p&gt;The key is starting with problems you actually have, not theoretical use cases you&amp;#8217;ve read about online.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-efficiency-multiplier-effect&#34;&gt;The Efficiency Multiplier Effect&lt;/h2&gt;
&lt;p&gt;Remember my proofreading example? That&amp;#8217;s not just about saving time—it&amp;#8217;s about the multiplier effect of &lt;a href=&#34;https://salesgravy.com/sales-training/sales-eq/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales efficiency&lt;/a&gt;. When AI handles your routine tasks better and faster than you can, you free up cognitive bandwidth for the high-value activities that actually drive revenue.&lt;/p&gt;
&lt;p&gt;Instead of spending 45 minutes proofreading, I can spend that time on strategic thinking, relationship building, or developing new programs. That&amp;#8217;s the real power of AI in sales. It doesn&amp;#8217;t replace what makes you valuable; it amplifies it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-learning-curve-is-shorter-than-you-think&#34;&gt;The Learning Curve Is Shorter Than You Think&lt;/h2&gt;
&lt;p&gt;Will shared a perfect example: He used ChatGPT to help organize his kids&amp;#8217; toys after a move. He just said &amp;#8220;help me&amp;#8221; and got a 20-minute action plan that would have taken him much longer to figure out himself.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the sophistication we&amp;#8217;re talking about. Not complex prompts or technical wizardry, just asking for help with real problems you need to solve.&lt;/p&gt;
&lt;p&gt;The learning curve isn&amp;#8217;t about mastering AI; it&amp;#8217;s about remembering how to learn by doing instead of overthinking.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-competitive-advantage-is-starting-now&#34;&gt;Your Competitive Advantage Is Starting Now&lt;/h2&gt;
&lt;p&gt;While your competitors are still debating what the perfect AI question should be, you can be building your conductor skills. Every day you wait is a day your competition might be getting ahead by simply starting.&lt;/p&gt;
&lt;p&gt;The salespeople who embrace this mindset now—who start thinking &amp;#8220;How can AI do this?&amp;#8221; instead of &amp;#8220;How can I do this?&amp;#8221;—will have an insurmountable advantage in 12 months.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop waiting for someone to hand you the perfect AI playbook. The best way to learn is to start solving real problems with the tools available to you right now.&lt;/p&gt;
&lt;p&gt;Change your question from &amp;#8220;What should I ask AI?&amp;#8221; to &amp;#8220;How can AI help me with this specific thing I need to get done today?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Then ask it, iterate, and watch your productivity soar.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you step into AI. Not with perfect questions, but with practical problems and the willingness to start conducting your own symphony.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want to master AI in sales? Get &lt;em&gt;&lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479/ref=sr_1_1?dib=eyJ2IjoiMSJ9.EX2U19hGSKaXmgYb6hjEcwYVWIH3WE5wKGZZoHycy9okJZIv2fLJGW59yP4QMIIi2Zmv94KdDoBPnUhuDuRH1c-gmsldp44org6Fl_hchIKcato3E_qfqgPj0hbjCvN2rQQ2RHBqVKGOATtrMBn7SZ5XJWmrip1pG9SDANxR5qZidoU1a2jyH883gDkfA7ek1kcqbALxgTEhLXB34Wjjotzfkam5JgJ4ZMjbcNQu7OM.yE93mixZJLzeqUG9rl_nHS3bfkQW6CykHsg24ODVNIg&amp;#38;dib_tag=se&amp;#38;hvadid=700255464236&amp;#38;hvdev=c&amp;#38;hvexpln=67&amp;#38;hvlocphy=9011161&amp;#38;hvnetw=g&amp;#38;hvocijid=16998670818649917485--&amp;#38;hvqmt=e&amp;#38;hvrand=16998670818649917485&amp;#38;hvtargid=kwd-891345365498&amp;#38;hydadcr=21870_13324125&amp;#38;keywords=the&#43;ai&#43;edge&amp;#38;mcid=6eb692e361fa3c089de2e50ce14d3e81&amp;#38;qid=1758658628&amp;#38;sr=8-1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The AI Edge&lt;/a&gt;&lt;/em&gt; for the complete blueprint on leveraging artificial intelligence to dominate your competition and accelerate your sales results.&lt;/p&gt;

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                <description><![CDATA[<p>You know AI is transforming sales, everyone’s talking about it, but you’re still staring at ChatGPT like it’s some mysterious black box, wondering what magical question you should type in first.</p>
<p>That’s the reality for most salespeople even now. They know they need to embrace AI, they’ve heard the success stories, but they’re paralyzed by the complexity and overwhelmed by the options.</p>
<p>If you’re nodding your head right now, you’re not alone. The biggest barrier to AI adoption isn’t technical—it’s mental. Salespeople are asking the wrong question entirely.</p>
<h2 id="h-the-wrong-question-that-s-keeping-you-stuck">The Wrong Question That’s Keeping You Stuck</h2>
<p>Most people approach AI like it’s some mystical oracle they need to appease with the perfect question. They think there’s some secret prompt that will unlock AI’s full potential, like finding the right combination to a safe.</p>
<p>They’re wrong. There is no perfect first question for AI.</p>
<p>The real problem isn’t what to ask—it’s how you’re thinking about the problem. Instead of asking “What should I ask AI?” you need to <a href="https://salesgravy.com/how-custom-ai-will-amplify-your-sales-team/" rel="nofollow">flip the script entirely</a>.</p>
<h2 id="h-the-mental-shift-that-changes-everything">The Mental Shift That Changes Everything</h2>
<p>Twenty minutes before recording our latest Ask Jeb episode, I was working on a new training program for Sales Gravy University. I had a slide deck and workbook that needed proofreading, and my first instinct was to think, “Who can I get to proofread this thing?”</p>
<p>That’s how most of us think: “How can someone else do this?” or “How can I get this done?”</p>
<p>But I caught myself and asked a different question: “How can AI do this?”</p>
<p>I uploaded the slide deck to AI and asked it to proofread for me. Fifteen seconds later, I had a response—not perfect, but a starting point. I refined my prompt, asking for typos organized slide by slide, and boom—seven minutes later, the entire deck was cleaned up.</p>
<p>What would have taken me 45 minutes and still resulted in missed errors was done in minutes, with better accuracy than I could achieve manually.</p>
<h2 id="h-why-you-re-already-qualified-to-use-ai">Why You’re Already Qualified to Use AI</h2>
<p>Will Frattini from ZoomInfo pointed out that “You already know how to use AI. You’ve been doing it for years.”</p>
<p>If you’ve ever asked Siri for directions, told Alexa to turn up the music, or typed a question into Google—congratulations, you’ve been using AI. The only difference now is the sophistication and power of what’s available.</p>
<p>The barrier isn’t technical competency. It’s the mental block of overthinking it.</p>
<p>You don’t need to understand large language models or machine learning algorithms. You just need to ask a question and hit enter. That’s it. That’s the profound simplicity everyone’s missing.</p>
<h2 id="h-think-like-a-conductor-not-a-solo-act">Think Like a Conductor, Not a Solo Act</h2>
<p>Stop thinking of yourself as someone who needs to learn AI. Start thinking of yourself as a conductor standing in front of a symphony orchestra.</p>
<p>You’ve got Claude for certain tasks, ChatGPT for others, ZoomInfo Copilot for prospecting intelligence, Gemini for research—each AI is like a different instrument in your orchestra. Your job isn’t to play every instrument; it’s to conduct them all to create something beautiful.</p>
<p>The apex predators in sales aren’t going to be the people who master one AI tool. They’re going to be the conductors who know when to use which AI for maximum impact, iterating and refining until they get exactly what they need.</p>
<p>This means developing your <a href="https://salesgravy.com/sales-training/fanatical-prospecting/" rel="nofollow">prospecting methodology</a> becomes even more critical. You need to know what outcome you’re trying to achieve before you can direct your AI orchestra to help you get there.</p>
<h2 id="h-your-practical-starting-point">Your Practical Starting Point</h2>
<p>Stop overthinking this. Here’s your action plan:</p>
<p><strong>Step 1:</strong> Pick one AI tool you have access to right now. Your company probably already provides something. If not, start with ChatGPT, Claude, or any of the major platforms.</p>
<p><strong>Step 2:</strong> Identify one recurring task that eats up your time. Email templates, research, call preparation—anything that’s necessary but not your highest value activity.</p>
<p><strong>Step 3:</strong> Ask the AI how it can help with that specific task. Don’t ask what you should ask it. Tell it what you need done.</p>
<p><strong>Step 4:</strong> When the first response isn’t perfect (and it won’t be), refine your request. Think of it like managing a new employee: give feedback, clarify expectations, iterate.</p>
<p>The key is starting with problems you actually have, not theoretical use cases you’ve read about online.</p>
<h2 id="h-the-efficiency-multiplier-effect">The Efficiency Multiplier Effect</h2>
<p>Remember my proofreading example? That’s not just about saving time—it’s about the multiplier effect of <a href="https://salesgravy.com/sales-training/sales-eq/" rel="nofollow">sales efficiency</a>. When AI handles your routine tasks better and faster than you can, you free up cognitive bandwidth for the high-value activities that actually drive revenue.</p>
<p>Instead of spending 45 minutes proofreading, I can spend that time on strategic thinking, relationship building, or developing new programs. That’s the real power of AI in sales. It doesn’t replace what makes you valuable; it amplifies it.</p>
<h2 id="h-the-learning-curve-is-shorter-than-you-think">The Learning Curve Is Shorter Than You Think</h2>
<p>Will shared a perfect example: He used ChatGPT to help organize his kids’ toys after a move. He just said “help me” and got a 20-minute action plan that would have taken him much longer to figure out himself.</p>
<p>That’s the sophistication we’re talking about. Not complex prompts or technical wizardry, just asking for help with real problems you need to solve.</p>
<p>The learning curve isn’t about mastering AI; it’s about remembering how to learn by doing instead of overthinking.</p>
<h2 id="h-your-competitive-advantage-is-starting-now">Your Competitive Advantage Is Starting Now</h2>
<p>While your competitors are still debating what the perfect AI question should be, you can be building your conductor skills. Every day you wait is a day your competition might be getting ahead by simply starting.</p>
<p>The salespeople who embrace this mindset now—who start thinking “How can AI do this?” instead of “How can I do this?”—will have an insurmountable advantage in 12 months.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Stop waiting for someone to hand you the perfect AI playbook. The best way to learn is to start solving real problems with the tools available to you right now.</p>
<p>Change your question from “What should I ask AI?” to “How can AI help me with this specific thing I need to get done today?”</p>
<p>Then ask it, iterate, and watch your productivity soar.</p>
<p>That’s how you step into AI. Not with perfect questions, but with practical problems and the willingness to start conducting your own symphony.</p>
<hr/>
<p>Want to master AI in sales? Get <em><a href="https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479/ref=sr_1_1?dib=eyJ2IjoiMSJ9.EX2U19hGSKaXmgYb6hjEcwYVWIH3WE5wKGZZoHycy9okJZIv2fLJGW59yP4QMIIi2Zmv94KdDoBPnUhuDuRH1c-gmsldp44org6Fl_hchIKcato3E_qfqgPj0hbjCvN2rQQ2RHBqVKGOATtrMBn7SZ5XJWmrip1pG9SDANxR5qZidoU1a2jyH883gDkfA7ek1kcqbALxgTEhLXB34Wjjotzfkam5JgJ4ZMjbcNQu7OM.yE93mixZJLzeqUG9rl_nHS3bfkQW6CykHsg24ODVNIg&dib_tag=se&hvadid=700255464236&hvdev=c&hvexpln=67&hvlocphy=9011161&hvnetw=g&hvocijid=16998670818649917485--&hvqmt=e&hvrand=16998670818649917485&hvtargid=kwd-891345365498&hydadcr=21870_13324125&keywords=the+ai+edge&mcid=6eb692e361fa3c089de2e50ce14d3e81&qid=1758658628&sr=8-1" rel="nofollow">The AI Edge</a></em> for the complete blueprint on leveraging artificial intelligence to dominate your competition and accelerate your sales results.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You know AI is transforming sales, everyone’s talking about it, but you’re still staring at ChatGPT like it’s some mysterious black box, wondering what magical question you should type in first.&lt;/p&gt;
&lt;p&gt;That’s the reality for most salespeople even now. They know they need to embrace AI, they’ve heard the success stories, but they’re paralyzed by the complexity and overwhelmed by the options.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re not alone. The biggest barrier to AI adoption isn’t technical—it’s mental. Salespeople are asking the wrong question entirely.&lt;/p&gt;
&lt;h2 id=&#34;h-the-wrong-question-that-s-keeping-you-stuck&#34;&gt;The Wrong Question That’s Keeping You Stuck&lt;/h2&gt;
&lt;p&gt;Most people approach AI like it’s some mystical oracle they need to appease with the perfect question. They think there’s some secret prompt that will unlock AI’s full potential, like finding the right combination to a safe.&lt;/p&gt;
&lt;p&gt;They’re wrong. There is no perfect first question for AI.&lt;/p&gt;
&lt;p&gt;The real problem isn’t what to ask—it’s how you’re thinking about the problem. Instead of asking “What should I ask AI?” you need to &lt;a href=&#34;https://salesgravy.com/how-custom-ai-will-amplify-your-sales-team/&#34; rel=&#34;nofollow&#34;&gt;flip the script entirely&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-the-mental-shift-that-changes-everything&#34;&gt;The Mental Shift That Changes Everything&lt;/h2&gt;
&lt;p&gt;Twenty minutes before recording our latest Ask Jeb episode, I was working on a new training program for Sales Gravy University. I had a slide deck and workbook that needed proofreading, and my first instinct was to think, “Who can I get to proofread this thing?”&lt;/p&gt;
&lt;p&gt;That’s how most of us think: “How can someone else do this?” or “How can I get this done?”&lt;/p&gt;
&lt;p&gt;But I caught myself and asked a different question: “How can AI do this?”&lt;/p&gt;
&lt;p&gt;I uploaded the slide deck to AI and asked it to proofread for me. Fifteen seconds later, I had a response—not perfect, but a starting point. I refined my prompt, asking for typos organized slide by slide, and boom—seven minutes later, the entire deck was cleaned up.&lt;/p&gt;
&lt;p&gt;What would have taken me 45 minutes and still resulted in missed errors was done in minutes, with better accuracy than I could achieve manually.&lt;/p&gt;
&lt;h2 id=&#34;h-why-you-re-already-qualified-to-use-ai&#34;&gt;Why You’re Already Qualified to Use AI&lt;/h2&gt;
&lt;p&gt;Will Frattini from ZoomInfo pointed out that “You already know how to use AI. You’ve been doing it for years.”&lt;/p&gt;
&lt;p&gt;If you’ve ever asked Siri for directions, told Alexa to turn up the music, or typed a question into Google—congratulations, you’ve been using AI. The only difference now is the sophistication and power of what’s available.&lt;/p&gt;
&lt;p&gt;The barrier isn’t technical competency. It’s the mental block of overthinking it.&lt;/p&gt;
&lt;p&gt;You don’t need to understand large language models or machine learning algorithms. You just need to ask a question and hit enter. That’s it. That’s the profound simplicity everyone’s missing.&lt;/p&gt;
&lt;h2 id=&#34;h-think-like-a-conductor-not-a-solo-act&#34;&gt;Think Like a Conductor, Not a Solo Act&lt;/h2&gt;
&lt;p&gt;Stop thinking of yourself as someone who needs to learn AI. Start thinking of yourself as a conductor standing in front of a symphony orchestra.&lt;/p&gt;
&lt;p&gt;You’ve got Claude for certain tasks, ChatGPT for others, ZoomInfo Copilot for prospecting intelligence, Gemini for research—each AI is like a different instrument in your orchestra. Your job isn’t to play every instrument; it’s to conduct them all to create something beautiful.&lt;/p&gt;
&lt;p&gt;The apex predators in sales aren’t going to be the people who master one AI tool. They’re going to be the conductors who know when to use which AI for maximum impact, iterating and refining until they get exactly what they need.&lt;/p&gt;
&lt;p&gt;This means developing your &lt;a href=&#34;https://salesgravy.com/sales-training/fanatical-prospecting/&#34; rel=&#34;nofollow&#34;&gt;prospecting methodology&lt;/a&gt; becomes even more critical. You need to know what outcome you’re trying to achieve before you can direct your AI orchestra to help you get there.&lt;/p&gt;
&lt;h2 id=&#34;h-your-practical-starting-point&#34;&gt;Your Practical Starting Point&lt;/h2&gt;
&lt;p&gt;Stop overthinking this. Here’s your action plan:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 1:&lt;/strong&gt; Pick one AI tool you have access to right now. Your company probably already provides something. If not, start with ChatGPT, Claude, or any of the major platforms.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 2:&lt;/strong&gt; Identify one recurring task that eats up your time. Email templates, research, call preparation—anything that’s necessary but not your highest value activity.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 3:&lt;/strong&gt; Ask the AI how it can help with that specific task. Don’t ask what you should ask it. Tell it what you need done.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 4:&lt;/strong&gt; When the first response isn’t perfect (and it won’t be), refine your request. Think of it like managing a new employee: give feedback, clarify expectations, iterate.&lt;/p&gt;
&lt;p&gt;The key is starting with problems you actually have, not theoretical use cases you’ve read about online.&lt;/p&gt;
&lt;h2 id=&#34;h-the-efficiency-multiplier-effect&#34;&gt;The Efficiency Multiplier Effect&lt;/h2&gt;
&lt;p&gt;Remember my proofreading example? That’s not just about saving time—it’s about the multiplier effect of &lt;a href=&#34;https://salesgravy.com/sales-training/sales-eq/&#34; rel=&#34;nofollow&#34;&gt;sales efficiency&lt;/a&gt;. When AI handles your routine tasks better and faster than you can, you free up cognitive bandwidth for the high-value activities that actually drive revenue.&lt;/p&gt;
&lt;p&gt;Instead of spending 45 minutes proofreading, I can spend that time on strategic thinking, relationship building, or developing new programs. That’s the real power of AI in sales. It doesn’t replace what makes you valuable; it amplifies it.&lt;/p&gt;
&lt;h2 id=&#34;h-the-learning-curve-is-shorter-than-you-think&#34;&gt;The Learning Curve Is Shorter Than You Think&lt;/h2&gt;
&lt;p&gt;Will shared a perfect example: He used ChatGPT to help organize his kids’ toys after a move. He just said “help me” and got a 20-minute action plan that would have taken him much longer to figure out himself.&lt;/p&gt;
&lt;p&gt;That’s the sophistication we’re talking about. Not complex prompts or technical wizardry, just asking for help with real problems you need to solve.&lt;/p&gt;
&lt;p&gt;The learning curve isn’t about mastering AI; it’s about remembering how to learn by doing instead of overthinking.&lt;/p&gt;
&lt;h2 id=&#34;h-your-competitive-advantage-is-starting-now&#34;&gt;Your Competitive Advantage Is Starting Now&lt;/h2&gt;
&lt;p&gt;While your competitors are still debating what the perfect AI question should be, you can be building your conductor skills. Every day you wait is a day your competition might be getting ahead by simply starting.&lt;/p&gt;
&lt;p&gt;The salespeople who embrace this mindset now—who start thinking “How can AI do this?” instead of “How can I do this?”—will have an insurmountable advantage in 12 months.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop waiting for someone to hand you the perfect AI playbook. The best way to learn is to start solving real problems with the tools available to you right now.&lt;/p&gt;
&lt;p&gt;Change your question from “What should I ask AI?” to “How can AI help me with this specific thing I need to get done today?”&lt;/p&gt;
&lt;p&gt;Then ask it, iterate, and watch your productivity soar.&lt;/p&gt;
&lt;p&gt;That’s how you step into AI. Not with perfect questions, but with practical problems and the willingness to start conducting your own symphony.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Want to master AI in sales? Get &lt;em&gt;&lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479/ref=sr_1_1?dib=eyJ2IjoiMSJ9.EX2U19hGSKaXmgYb6hjEcwYVWIH3WE5wKGZZoHycy9okJZIv2fLJGW59yP4QMIIi2Zmv94KdDoBPnUhuDuRH1c-gmsldp44org6Fl_hchIKcato3E_qfqgPj0hbjCvN2rQQ2RHBqVKGOATtrMBn7SZ5XJWmrip1pG9SDANxR5qZidoU1a2jyH883gDkfA7ek1kcqbALxgTEhLXB34Wjjotzfkam5JgJ4ZMjbcNQu7OM.yE93mixZJLzeqUG9rl_nHS3bfkQW6CykHsg24ODVNIg&amp;dib_tag=se&amp;hvadid=700255464236&amp;hvdev=c&amp;hvexpln=67&amp;hvlocphy=9011161&amp;hvnetw=g&amp;hvocijid=16998670818649917485--&amp;hvqmt=e&amp;hvrand=16998670818649917485&amp;hvtargid=kwd-891345365498&amp;hydadcr=21870_13324125&amp;keywords=the&#43;ai&#43;edge&amp;mcid=6eb692e361fa3c089de2e50ce14d3e81&amp;qid=1758658628&amp;sr=8-1&#34; rel=&#34;nofollow&#34;&gt;The AI Edge&lt;/a&gt;&lt;/em&gt; for the complete blueprint on leveraging artificial intelligence to dominate your competition and accelerate your sales results.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-start-using-ai-in-sales-ask-jeb/</link>
                <pubDate>Tue, 23 Sep 2025 16:32:00 &#43;0000</pubDate>
                <itunes:duration>692</itunes:duration>
                
                
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                <itunes:title>Welcome to Grind Season (Money Monday)</itunes:title>
                <title>Welcome to Grind Season (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Welcome to Grind Season. This week, we enter the most pivotal period of your entire sales year. From now until mid-December, how you choose to invest your limited time will determine whether you end your year strong, hit your income goals, make it to the winner&amp;#8217;s circle at President&amp;#8217;s Club, and start next year with a full pipeline OR wallow in mediocrity, miss your number, and damage your career.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-write-your-sales-comeback-story&#34;&gt;Write Your Sales Comeback Story&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;If you&amp;#8217;re ahead of your goals,&lt;/strong&gt; this is your time to build an insurmountable lead and give yourself an unfair advantage as you enter next year. Do not rest on your laurels and coast. Grind it out and build a massive pipeline for next year.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;If you&amp;#8217;re on track,&lt;/strong&gt; this is your time to accelerate, finish strong, and propel yourself into the President&amp;#8217;s Club.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;If you&amp;#8217;re behind,&lt;/strong&gt; this is the time to shift from being defense to offense.&lt;/p&gt;
&lt;p&gt;Most salespeople who are going to miss their annual quota already know it by now. They can feel it. See it in their pipeline. Sense it in their gut.&lt;/p&gt;
&lt;p&gt;But what separates winners from losers is that winners use this moment as a wake-up call, not a death sentence.&amp;#160;&lt;/p&gt;
&lt;p&gt;Stop making excuses about &lt;a href=&#34;https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;market conditions&lt;/a&gt;, difficult prospects, or bad luck. Start taking complete ownership of your results and your future.&lt;/p&gt;
&lt;p&gt;Stop thinking like someone who&amp;#8217;s behind. Start thinking like someone who&amp;#8217;s about to write their own sales comeback story.&amp;#160;&lt;/p&gt;
&lt;p&gt;Your energy and confidence level will directly impact your results during Grind Season. If you show up defeated and desperate, prospects will sense it. If you show up confident and focused, prospects will respond in kind, and you will sell more.&lt;/p&gt;
&lt;p&gt;But whatever your situation, this is not the time to coast. This is the time to get serious about finishing the year strong.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-grind-season-mindset&#34;&gt;&lt;strong&gt;The Grind Season Mindset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&amp;#8220;Grind Season&amp;#8221; is more than just a motivational catchphrase—it&amp;#8217;s a winning mindset grounded in the unglamorous, but essential, embrace of this crucial period with intense focus, hard work, discipline, and consistent, intentional activity.&amp;#160;&lt;/p&gt;
&lt;p&gt;It’s about ignoring distractions, drowning out the noise, being stingy with your time, and using every moment of your sales day to identify new opportunities and actively advance those deals through the pipeline.&lt;/p&gt;
&lt;p&gt;This isn&amp;#8217;t about activity for the sake of activity. It’s about deliberately and proactively getting back to the basics and fundamentals of prospecting and sales at a time in the sales year when it matters.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-pipeline-reality-check&#34;&gt;&lt;strong&gt;Your Pipeline Reality Check&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the key gut-check question you must look into the mirror and answer right now: &lt;em&gt;Where do you stand relative to your year-end number, and based on that answer, what will be your next move?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;To fully answer that question, begin with a pipeline reality check. Your current quota attainment tells you where you&amp;#8217;ve been. Your pipeline tells you where you&amp;#8217;re going.&lt;/p&gt;
&lt;p&gt;Far too many sales professionals look at their pipeline and see what they want to see, not what&amp;#8217;s actually there. This is especially true at this time of year when we allow baggage from the first half of the year to remain in our pipeline, hoping that somehow we might close it. But here’s the deal, during Grind Season, hope is not a strategy.&amp;#160;&lt;/p&gt;
&lt;p&gt;The truth is, those deals have been dead for a long time. The stakeholders are ghosting you; they never commit to next steps, and most haven&amp;#8217;t returned your calls in months. In the words of &lt;a href=&#34;https://www.salesgravy.university/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy University&lt;/a&gt; trainer and author Kristie K. Jones, “stalled” is not a step in the sales process.&amp;#160; So start by getting brutally honest and ruthless with your current pipeline.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;First, clean house.&lt;/strong&gt; Go through every opportunity and ask yourself: &lt;em&gt;&amp;#8220;If I had to bet my own money on whether this deal will close by the end of the year, would I take that bet?&amp;#8221; &lt;/em&gt;If the answer is no, move it out of your active pipeline and replace it with something else. Stop lying to yourself and counting on it for this year&amp;#8217;s numbers.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Second, calculate your real pipeline coverage.&lt;/strong&gt; Take your remaining quota and multiply it by four. That&amp;#8217;s how much qualified pipeline you need to finish the year strong. And if you don’t have it, get fanatical about building it. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Third, assess your pipeline velocity.&lt;/strong&gt; Get real about how long deals are actually taking to close. This number will tell you exactly when you need to get qualified opportunities into your pipeline to close them before the year ends. You should also use the assessment to find ways to increase velocity and shorten the sales cycle. &lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-recommit-to-fanatical-prospecting&#34;&gt;&lt;strong&gt;Recommit to Fanatical Prospecting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Too many salespeople are trapped by hope. They hope that inbound leads will be enough, that a few referrals will carry them through, or that their existing accounts will magically deliver new opportunities.&lt;/p&gt;
&lt;p&gt;Grind Season is the antidote to this passive approach. It demands a recommitment to consistent, high-impact &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=tmm_hrd_swatch_0&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Fanatical Prospecting&lt;/a&gt;. This means establishing non-negotiable, daily prospecting blocks with a focus on creating new opportunities with a vengeance.&lt;/p&gt;
&lt;p&gt;The No. 1 reason for missing quota is an empty pipeline, and the No. 1 reason you have an empty pipeline is that you are not prospecting consistently, using every possible communication channel, every single day.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-advance-deals-with-unwavering-decisiveness-nbsp&#34;&gt;&lt;strong&gt;Advance Deals With Unwavering Decisiveness&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once an opportunity is in your pipeline, the Grind Season mindset dictates that you move it forward with intention and purpose. This means confidently asking for and securing clear and calendared next-step commitments in every sales conversation.&amp;#160;This decisiveness prevents deals from stalling in the pipeline, which you cannot afford at this time of year.&lt;/p&gt;
&lt;p&gt;Likewise, you cannot afford to waste time with uncommitted buyers or unqualified deals. Do not be afraid to ask tough questions and address objections directly, because this process &lt;a href=&#34;https://salesgravy.com/top-sales-pros-know-when-to-exit-bad-deals-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;eliminates tire-kickers&lt;/a&gt; and keeps your time and energy focused on truly qualified deals that you can close.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-embrace-the-grind-season-suck&#34;&gt;Embrace the Grind Season Suck&lt;/h2&gt;
&lt;p&gt;Grind Season is hard. If you want to end your year strong, then you’ll have to embrace the suck and &lt;a href=&#34;https://salesgravy.com/how-to-overcome-sales-burnout-and-stop-crashing-during-long-days-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;accept the discomfort&lt;/a&gt; that comes with hard work and running headlong into the grinder of daily rejection.&lt;/p&gt;
&lt;p&gt;The essence of Grind Season is an unwavering commitment to outworking the competition. It’s about the mindset that no one will out-hustle you.&amp;#160;&lt;/p&gt;
&lt;p&gt;For me, this means adopting a &amp;#8220;blue-collar&amp;#8221; approach to a &amp;#8220;white-collar&amp;#8221; profession—come in early, stay late, face adversity head-on, and always make one more call. Repeat this daily and you’ll gain a significant competitive advantage.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-time-is-short-act-now&#34;&gt;&lt;strong&gt;Time is Short, Act Now&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The clock is already ticking on Grind Season. It feels like you have time, but you don&amp;#8217;t. End-of-year judgment day will be here sooner than you think. This short window of opportunity will close soon, so you have a choice to make right now.&lt;/p&gt;
&lt;p&gt;You can keep going the way you have been and take what you get OR you can decide that this will be the most focused, disciplined, and productive period of your career.&lt;/p&gt;
&lt;p&gt;The choice is yours. But whatever you choose, choose it now, because time is running out.&lt;/p&gt;
&lt;p&gt;And remember, when you&amp;#8217;re tired, worn out, and ready to go home, always make one more call. Because that one more call might be the one that saves your year.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Jeb Blount&amp;#8217;s new book, &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;The LinkedIn Edge&lt;/em&gt;&lt;/a&gt;, will give you almost superhuman prospecting powers that will explode your pipeline and your income. &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Get your copy today.&lt;/strong&gt;&lt;/a&gt;&amp;#160;&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Welcome to Grind Season. This week, we enter the most pivotal period of your entire sales year. From now until mid-December, how you choose to invest your limited time will determine whether you end your year strong, hit your income goals, make it to the winner’s circle at President’s Club, and start next year with a full pipeline OR wallow in mediocrity, miss your number, and damage your career. </p>
<h2 id="h-write-your-sales-comeback-story">Write Your Sales Comeback Story</h2>
<p><strong>If you’re ahead of your goals,</strong> this is your time to build an insurmountable lead and give yourself an unfair advantage as you enter next year. Do not rest on your laurels and coast. Grind it out and build a massive pipeline for next year.</p>
<p><strong>If you’re on track,</strong> this is your time to accelerate, finish strong, and propel yourself into the President’s Club. </p>
<p><strong>If you’re behind,</strong> this is the time to shift from being defense to offense.</p>
<p>Most salespeople who are going to miss their annual quota already know it by now. They can feel it. See it in their pipeline. Sense it in their gut.</p>
<p>But what separates winners from losers is that winners use this moment as a wake-up call, not a death sentence. </p>
<p>Stop making excuses about <a href="https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/" rel="nofollow">market conditions</a>, difficult prospects, or bad luck. Start taking complete ownership of your results and your future.</p>
<p>Stop thinking like someone who’s behind. Start thinking like someone who’s about to write their own sales comeback story. </p>
<p>Your energy and confidence level will directly impact your results during Grind Season. If you show up defeated and desperate, prospects will sense it. If you show up confident and focused, prospects will respond in kind, and you will sell more.</p>
<p>But whatever your situation, this is not the time to coast. This is the time to get serious about finishing the year strong.</p>
<h2 id="h-the-grind-season-mindset"><strong>The Grind Season Mindset</strong></h2>
<p>“Grind Season” is more than just a motivational catchphrase—it’s a winning mindset grounded in the unglamorous, but essential, embrace of this crucial period with intense focus, hard work, discipline, and consistent, intentional activity. </p>
<p>It’s about ignoring distractions, drowning out the noise, being stingy with your time, and using every moment of your sales day to identify new opportunities and actively advance those deals through the pipeline.</p>
<p>This isn’t about activity for the sake of activity. It’s about deliberately and proactively getting back to the basics and fundamentals of prospecting and sales at a time in the sales year when it matters. </p>
<h2 id="h-your-pipeline-reality-check"><strong>Your Pipeline Reality Check</strong></h2>
<p>Here’s the key gut-check question you must look into the mirror and answer right now: <em>Where do you stand relative to your year-end number, and based on that answer, what will be your next move?</em></p>
<p>To fully answer that question, begin with a pipeline reality check. Your current quota attainment tells you where you’ve been. Your pipeline tells you where you’re going.</p>
<p>Far too many sales professionals look at their pipeline and see what they want to see, not what’s actually there. This is especially true at this time of year when we allow baggage from the first half of the year to remain in our pipeline, hoping that somehow we might close it. But here’s the deal, during Grind Season, hope is not a strategy. </p>
<p>The truth is, those deals have been dead for a long time. The stakeholders are ghosting you; they never commit to next steps, and most haven’t returned your calls in months. In the words of <a href="https://www.salesgravy.university/" rel="nofollow">Sales Gravy University</a> trainer and author Kristie K. Jones, “stalled” is not a step in the sales process.  So start by getting brutally honest and ruthless with your current pipeline.</p>
<ul>
<li><strong>First, clean house.</strong> Go through every opportunity and ask yourself: <em>“If I had to bet my own money on whether this deal will close by the end of the year, would I take that bet?” </em>If the answer is no, move it out of your active pipeline and replace it with something else. Stop lying to yourself and counting on it for this year’s numbers.</li>
<li><strong>Second, calculate your real pipeline coverage.</strong> Take your remaining quota and multiply it by four. That’s how much qualified pipeline you need to finish the year strong. And if you don’t have it, get fanatical about building it. </li>
<li><strong>Third, assess your pipeline velocity.</strong> Get real about how long deals are actually taking to close. This number will tell you exactly when you need to get qualified opportunities into your pipeline to close them before the year ends. You should also use the assessment to find ways to increase velocity and shorten the sales cycle. </li>
</ul>
<h2 id="h-recommit-to-fanatical-prospecting"><strong>Recommit to Fanatical Prospecting</strong></h2>
<p>Too many salespeople are trapped by hope. They hope that inbound leads will be enough, that a few referrals will carry them through, or that their existing accounts will magically deliver new opportunities.</p>
<p>Grind Season is the antidote to this passive approach. It demands a recommitment to consistent, high-impact <a href="https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=tmm_hrd_swatch_0" rel="nofollow">Fanatical Prospecting</a>. This means establishing non-negotiable, daily prospecting blocks with a focus on creating new opportunities with a vengeance.</p>
<p>The No. 1 reason for missing quota is an empty pipeline, and the No. 1 reason you have an empty pipeline is that you are not prospecting consistently, using every possible communication channel, every single day. </p>
<h2 id="h-advance-deals-with-unwavering-decisiveness-nbsp"><strong>Advance Deals With Unwavering Decisiveness </strong></h2>
<p>Once an opportunity is in your pipeline, the Grind Season mindset dictates that you move it forward with intention and purpose. This means confidently asking for and securing clear and calendared next-step commitments in every sales conversation. This decisiveness prevents deals from stalling in the pipeline, which you cannot afford at this time of year.</p>
<p>Likewise, you cannot afford to waste time with uncommitted buyers or unqualified deals. Do not be afraid to ask tough questions and address objections directly, because this process <a href="https://salesgravy.com/top-sales-pros-know-when-to-exit-bad-deals-money-monday/" rel="nofollow">eliminates tire-kickers</a> and keeps your time and energy focused on truly qualified deals that you can close. </p>
<h2 id="h-embrace-the-grind-season-suck">Embrace the Grind Season Suck</h2>
<p>Grind Season is hard. If you want to end your year strong, then you’ll have to embrace the suck and <a href="https://salesgravy.com/how-to-overcome-sales-burnout-and-stop-crashing-during-long-days-ask-jeb/" rel="nofollow">accept the discomfort</a> that comes with hard work and running headlong into the grinder of daily rejection.</p>
<p>The essence of Grind Season is an unwavering commitment to outworking the competition. It’s about the mindset that no one will out-hustle you. </p>
<p>For me, this means adopting a “blue-collar” approach to a “white-collar” profession—come in early, stay late, face adversity head-on, and always make one more call. Repeat this daily and you’ll gain a significant competitive advantage.</p>
<h2 id="h-time-is-short-act-now"><strong>Time is Short, Act Now</strong></h2>
<p>The clock is already ticking on Grind Season. It feels like you have time, but you don’t. End-of-year judgment day will be here sooner than you think. This short window of opportunity will close soon, so you have a choice to make right now.</p>
<p>You can keep going the way you have been and take what you get OR you can decide that this will be the most focused, disciplined, and productive period of your career.</p>
<p>The choice is yours. But whatever you choose, choose it now, because time is running out.</p>
<p>And remember, when you’re tired, worn out, and ready to go home, always make one more call. Because that one more call might be the one that saves your year.</p>
<hr/>
<p>Jeb Blount’s new book, <a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1" rel="nofollow"><em>The LinkedIn Edge</em></a>, will give you almost superhuman prospecting powers that will explode your pipeline and your income. <a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1" rel="nofollow"><strong>Get your copy today.</strong></a> </p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Welcome to Grind Season. This week, we enter the most pivotal period of your entire sales year. From now until mid-December, how you choose to invest your limited time will determine whether you end your year strong, hit your income goals, make it to the winner’s circle at President’s Club, and start next year with a full pipeline OR wallow in mediocrity, miss your number, and damage your career. &lt;/p&gt;
&lt;h2 id=&#34;h-write-your-sales-comeback-story&#34;&gt;Write Your Sales Comeback Story&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;If you’re ahead of your goals,&lt;/strong&gt; this is your time to build an insurmountable lead and give yourself an unfair advantage as you enter next year. Do not rest on your laurels and coast. Grind it out and build a massive pipeline for next year.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;If you’re on track,&lt;/strong&gt; this is your time to accelerate, finish strong, and propel yourself into the President’s Club. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;If you’re behind,&lt;/strong&gt; this is the time to shift from being defense to offense.&lt;/p&gt;
&lt;p&gt;Most salespeople who are going to miss their annual quota already know it by now. They can feel it. See it in their pipeline. Sense it in their gut.&lt;/p&gt;
&lt;p&gt;But what separates winners from losers is that winners use this moment as a wake-up call, not a death sentence. &lt;/p&gt;
&lt;p&gt;Stop making excuses about &lt;a href=&#34;https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/&#34; rel=&#34;nofollow&#34;&gt;market conditions&lt;/a&gt;, difficult prospects, or bad luck. Start taking complete ownership of your results and your future.&lt;/p&gt;
&lt;p&gt;Stop thinking like someone who’s behind. Start thinking like someone who’s about to write their own sales comeback story. &lt;/p&gt;
&lt;p&gt;Your energy and confidence level will directly impact your results during Grind Season. If you show up defeated and desperate, prospects will sense it. If you show up confident and focused, prospects will respond in kind, and you will sell more.&lt;/p&gt;
&lt;p&gt;But whatever your situation, this is not the time to coast. This is the time to get serious about finishing the year strong.&lt;/p&gt;
&lt;h2 id=&#34;h-the-grind-season-mindset&#34;&gt;&lt;strong&gt;The Grind Season Mindset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;“Grind Season” is more than just a motivational catchphrase—it’s a winning mindset grounded in the unglamorous, but essential, embrace of this crucial period with intense focus, hard work, discipline, and consistent, intentional activity. &lt;/p&gt;
&lt;p&gt;It’s about ignoring distractions, drowning out the noise, being stingy with your time, and using every moment of your sales day to identify new opportunities and actively advance those deals through the pipeline.&lt;/p&gt;
&lt;p&gt;This isn’t about activity for the sake of activity. It’s about deliberately and proactively getting back to the basics and fundamentals of prospecting and sales at a time in the sales year when it matters. &lt;/p&gt;
&lt;h2 id=&#34;h-your-pipeline-reality-check&#34;&gt;&lt;strong&gt;Your Pipeline Reality Check&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s the key gut-check question you must look into the mirror and answer right now: &lt;em&gt;Where do you stand relative to your year-end number, and based on that answer, what will be your next move?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;To fully answer that question, begin with a pipeline reality check. Your current quota attainment tells you where you’ve been. Your pipeline tells you where you’re going.&lt;/p&gt;
&lt;p&gt;Far too many sales professionals look at their pipeline and see what they want to see, not what’s actually there. This is especially true at this time of year when we allow baggage from the first half of the year to remain in our pipeline, hoping that somehow we might close it. But here’s the deal, during Grind Season, hope is not a strategy. &lt;/p&gt;
&lt;p&gt;The truth is, those deals have been dead for a long time. The stakeholders are ghosting you; they never commit to next steps, and most haven’t returned your calls in months. In the words of &lt;a href=&#34;https://www.salesgravy.university/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt; trainer and author Kristie K. Jones, “stalled” is not a step in the sales process.  So start by getting brutally honest and ruthless with your current pipeline.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;First, clean house.&lt;/strong&gt; Go through every opportunity and ask yourself: &lt;em&gt;“If I had to bet my own money on whether this deal will close by the end of the year, would I take that bet?” &lt;/em&gt;If the answer is no, move it out of your active pipeline and replace it with something else. Stop lying to yourself and counting on it for this year’s numbers.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Second, calculate your real pipeline coverage.&lt;/strong&gt; Take your remaining quota and multiply it by four. That’s how much qualified pipeline you need to finish the year strong. And if you don’t have it, get fanatical about building it. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Third, assess your pipeline velocity.&lt;/strong&gt; Get real about how long deals are actually taking to close. This number will tell you exactly when you need to get qualified opportunities into your pipeline to close them before the year ends. You should also use the assessment to find ways to increase velocity and shorten the sales cycle. &lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-recommit-to-fanatical-prospecting&#34;&gt;&lt;strong&gt;Recommit to Fanatical Prospecting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Too many salespeople are trapped by hope. They hope that inbound leads will be enough, that a few referrals will carry them through, or that their existing accounts will magically deliver new opportunities.&lt;/p&gt;
&lt;p&gt;Grind Season is the antidote to this passive approach. It demands a recommitment to consistent, high-impact &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=tmm_hrd_swatch_0&#34; rel=&#34;nofollow&#34;&gt;Fanatical Prospecting&lt;/a&gt;. This means establishing non-negotiable, daily prospecting blocks with a focus on creating new opportunities with a vengeance.&lt;/p&gt;
&lt;p&gt;The No. 1 reason for missing quota is an empty pipeline, and the No. 1 reason you have an empty pipeline is that you are not prospecting consistently, using every possible communication channel, every single day. &lt;/p&gt;
&lt;h2 id=&#34;h-advance-deals-with-unwavering-decisiveness-nbsp&#34;&gt;&lt;strong&gt;Advance Deals With Unwavering Decisiveness &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once an opportunity is in your pipeline, the Grind Season mindset dictates that you move it forward with intention and purpose. This means confidently asking for and securing clear and calendared next-step commitments in every sales conversation. This decisiveness prevents deals from stalling in the pipeline, which you cannot afford at this time of year.&lt;/p&gt;
&lt;p&gt;Likewise, you cannot afford to waste time with uncommitted buyers or unqualified deals. Do not be afraid to ask tough questions and address objections directly, because this process &lt;a href=&#34;https://salesgravy.com/top-sales-pros-know-when-to-exit-bad-deals-money-monday/&#34; rel=&#34;nofollow&#34;&gt;eliminates tire-kickers&lt;/a&gt; and keeps your time and energy focused on truly qualified deals that you can close. &lt;/p&gt;
&lt;h2 id=&#34;h-embrace-the-grind-season-suck&#34;&gt;Embrace the Grind Season Suck&lt;/h2&gt;
&lt;p&gt;Grind Season is hard. If you want to end your year strong, then you’ll have to embrace the suck and &lt;a href=&#34;https://salesgravy.com/how-to-overcome-sales-burnout-and-stop-crashing-during-long-days-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;accept the discomfort&lt;/a&gt; that comes with hard work and running headlong into the grinder of daily rejection.&lt;/p&gt;
&lt;p&gt;The essence of Grind Season is an unwavering commitment to outworking the competition. It’s about the mindset that no one will out-hustle you. &lt;/p&gt;
&lt;p&gt;For me, this means adopting a “blue-collar” approach to a “white-collar” profession—come in early, stay late, face adversity head-on, and always make one more call. Repeat this daily and you’ll gain a significant competitive advantage.&lt;/p&gt;
&lt;h2 id=&#34;h-time-is-short-act-now&#34;&gt;&lt;strong&gt;Time is Short, Act Now&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The clock is already ticking on Grind Season. It feels like you have time, but you don’t. End-of-year judgment day will be here sooner than you think. This short window of opportunity will close soon, so you have a choice to make right now.&lt;/p&gt;
&lt;p&gt;You can keep going the way you have been and take what you get OR you can decide that this will be the most focused, disciplined, and productive period of your career.&lt;/p&gt;
&lt;p&gt;The choice is yours. But whatever you choose, choose it now, because time is running out.&lt;/p&gt;
&lt;p&gt;And remember, when you’re tired, worn out, and ready to go home, always make one more call. Because that one more call might be the one that saves your year.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Jeb Blount’s new book, &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;The LinkedIn Edge&lt;/em&gt;&lt;/a&gt;, will give you almost superhuman prospecting powers that will explode your pipeline and your income. &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Get your copy today.&lt;/strong&gt;&lt;/a&gt; &lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/welcome-to-grind-season-money-monday/</link>
                <pubDate>Sun, 21 Sep 2025 16:05:00 &#43;0000</pubDate>
                <itunes:duration>557</itunes:duration>
                
                
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                <itunes:title>How to Uncover Untapped Markets Before Your Competition Does</itunes:title>
                <title>How to Uncover Untapped Markets Before Your Competition Does</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Most salespeople waste their careers fighting over the same crowded prospects. Meanwhile, untapped markets are sitting in plain sight. These are the industries, segments, and territories your competitors don’t take seriously—or don’t even notice. They’re wide open, and they reward the salespeople willing to do the work.&lt;/p&gt;
&lt;p&gt;On the Sales Gravy Podcast, I spoke with Nicholas Lalla, an economic development expert who helped bring more than $200 million of investment into a market everyone else had written off. His blueprint for revitalizing a forgotten city is the same framework you can use to uncover and dominate untapped markets in sales.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-untapped-markets-are-goldmines&#34;&gt;&lt;strong&gt;Why Untapped Markets Are Goldmines&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The best markets are often the ones no one is talking about. When the crowd decides a territory is “too small,” “too tough,” or “not worth the time,” they leave the door wide open. That’s where the opportunity lives.&lt;/p&gt;
&lt;p&gt;And let’s be clear: An untapped market doesn’t have to mean a new zip code. It could be a niche industry your competitors dismiss, a customer population they ignore, or a vertical nobody’s paying attention to yet.&lt;/p&gt;
&lt;p&gt;If you don’t know much about a market, chances are your competitors don’t either. That ignorance is your advantage—if you’re willing to dig in.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-data-driven-discovery-method&#34;&gt;&lt;strong&gt;The Data-Driven Discovery Method&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople gamble on gut instinct when picking new markets. That’s why they waste time chasing “big name” logos that never buy, or avoiding prospects who look difficult but actually have massive potential.&lt;/p&gt;
&lt;p&gt;Top performers take a different path. They go where the data points. Before committing to a market, study the numbers your competition ignores:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Industry growth rates&lt;/strong&gt; – Expanding sectors often fly under the radar.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Investment flows &lt;/strong&gt;– Follow where capital is going before sales catch up.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Labor market trends&lt;/strong&gt; – Job growth exposes emerging business needs.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Government spending&lt;/strong&gt; – Public dollars usually spark private demand.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Data doesn’t close deals. But it stacks the odds in your favor and ensures you’re hunting where opportunity actually exists.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-100-conversation-rule&#34;&gt;&lt;strong&gt;The 100-Conversation Rule&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Numbers tell you where to look. Conversations tell you what’s real. Don&amp;#8217;t just study demographics—talk to 100 people tied to the market. Customers. Ex-customers. Prospects who should buy from you but don’t. Even suppliers and partners.&lt;/p&gt;
&lt;p&gt;Ask them about their challenges, their frustrations, and the gaps they see. &lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Don’t pitch—listen.&lt;/strong&gt;&lt;/a&gt; By the time you’ve had 100 conversations, you’ll know more about that market than your competitors ever will. And you’ll have built a network of early relationships that pay off down the line.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-look-for-adjacent-opportunities&#34;&gt;&lt;strong&gt;Look for Adjacent Opportunities&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The breakthrough comes when you stop looking for completely new industries and start examining adjacencies. Instead of jumping into foreign markets, identify prospects that connect to your existing expertise.&lt;/p&gt;
&lt;p&gt;If you sell to manufacturing, explore adjacent industries like logistics or supply chain management. If you work in healthcare, consider medical device companies or pharmaceutical services.&lt;/p&gt;
&lt;p&gt;Adjacent markets let you leverage existing knowledge while expanding into less competitive territory.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-focus-formula-nbsp&#34;&gt;&lt;strong&gt;The Focus Formula&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most market expansion strategies fall apart because of a lack of focus. Salespeople chase every shiny opportunity and end up spread too thin. The result? &lt;a href=&#34;https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Lots of motion, zero momentum.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Domination beats diversification. Pick three or four high-potential segments and go all-in. Pour your time, energy, and relationship capital into saturating those markets. That density builds brand recognition, referrals, and trust.&lt;/p&gt;
&lt;p&gt;Scattershot prospecting creates exhaustion. Focused prospecting creates dominance.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-on-legacy-assets-the-hidden-accelerator&#34;&gt;&lt;strong&gt;Building on Legacy Assets: The Hidden Accelerator&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Don&amp;#8217;t ignore what already exists—leverage it. The most counterintuitive insight about untapped markets is that the best ones build on foundations you already have.&lt;/p&gt;
&lt;p&gt;Your &amp;#8220;legacy assets&amp;#8221; might include:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Current customer relationships&lt;/strong&gt; that could expand into new product lines or &lt;a href=&#34;https://www.salesgravy.university/courses/referrals&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;referrals&lt;/strong&gt;&lt;/a&gt; to adjacent industries.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Industry expertise&lt;/strong&gt; that applies to related markets you haven&amp;#8217;t considered.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Existing partnerships&lt;/strong&gt; that could introduce you to unexplored segments.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Geographic knowledge&lt;/strong&gt; that gives you advantages in nearby territories.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Technical skills&lt;/strong&gt; that solve problems in unexpected industries.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Stop looking for completely greenfield opportunities. Start asking: &amp;#8220;What do I already know that could apply somewhere else?&amp;#8221;&lt;/p&gt;
&lt;p&gt;The fastest path to market penetration often builds on existing strengths rather than starting from scratch.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-ecosystem-approach-to-market-development&#34;&gt;&lt;strong&gt;The Ecosystem Approach to Market Development&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most reps make the mistake of focusing only on decision-makers. But ecosystems drive markets, not individuals.&lt;/p&gt;
&lt;p&gt;The service tech fixing machines knows which plants are expanding. The HR manager sees where budgets are growing. The facilities lead knows who’s signing leases.&lt;/p&gt;
&lt;p&gt;When you build relationships beyond decision-makers, entire communities can support your expansion.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-long-term-vision-that-drives-short-term-action&#34;&gt;&lt;strong&gt;The Long-Term Vision That Drives Short-Term Action&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This is the part most salespeople hate: Building market presence takes patience. It’s a long-term play, not a quick win.&lt;/p&gt;
&lt;p&gt;But here’s the paradox: when you stop expecting overnight wins, the wins come faster. That’s because you start making the right investments—building relationships, educating buyers, and sticking with markets that others abandon too soon.&lt;/p&gt;
&lt;p&gt;Compounding effort always beats chasing quick hits.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-turn-market-intelligence-into-sales-gold&#34;&gt;&lt;strong&gt;Turn Market Intelligence Into Sales Gold&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Untapped markets aren’t about chasing “new.” They’re about being first. Getting in early. Building relationships before anyone else does.&amp;#160;&lt;/p&gt;
&lt;p&gt;Start with your own blank slate analysis. What markets do you dismiss without investigation? What adjacencies exist around your current success? Where could you concentrate effort instead of spreading it thin?&lt;/p&gt;
&lt;p&gt;Your untapped territory is waiting for someone smart enough to find it. Stop fighting for scraps in oversaturated markets and start building your own $200 million opportunity.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want to turn your new market insights into a prospecting machine? Download our &lt;a href=&#34;https://salesgravy.com/seven-steps-prospecting-sequence-guide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Seven Steps to Building Effective Prospecting Sequences&lt;/strong&gt;&lt;/a&gt; guide and learn how to build outreach that cuts through the noise in fresh territory.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Most salespeople waste their careers fighting over the same crowded prospects. Meanwhile, untapped markets are sitting in plain sight. These are the industries, segments, and territories your competitors don’t take seriously—or don’t even notice. They’re wide open, and they reward the salespeople willing to do the work.</p>
<p>On the Sales Gravy Podcast, I spoke with Nicholas Lalla, an economic development expert who helped bring more than $200 million of investment into a market everyone else had written off. His blueprint for revitalizing a forgotten city is the same framework you can use to uncover and dominate untapped markets in sales.</p>
<h2 id="h-why-untapped-markets-are-goldmines"><strong>Why Untapped Markets Are Goldmines</strong></h2>
<p>The best markets are often the ones no one is talking about. When the crowd decides a territory is “too small,” “too tough,” or “not worth the time,” they leave the door wide open. That’s where the opportunity lives.</p>
<p>And let’s be clear: An untapped market doesn’t have to mean a new zip code. It could be a niche industry your competitors dismiss, a customer population they ignore, or a vertical nobody’s paying attention to yet.</p>
<p>If you don’t know much about a market, chances are your competitors don’t either. That ignorance is your advantage—if you’re willing to dig in.</p>
<h2 id="h-the-data-driven-discovery-method"><strong>The Data-Driven Discovery Method</strong></h2>
<p>Most salespeople gamble on gut instinct when picking new markets. That’s why they waste time chasing “big name” logos that never buy, or avoiding prospects who look difficult but actually have massive potential.</p>
<p>Top performers take a different path. They go where the data points. Before committing to a market, study the numbers your competition ignores:</p>
<ul>
<li><strong>Industry growth rates</strong> – Expanding sectors often fly under the radar.</li>
<li><strong>Investment flows </strong>– Follow where capital is going before sales catch up.</li>
<li><strong>Labor market trends</strong> – Job growth exposes emerging business needs.</li>
<li><strong>Government spending</strong> – Public dollars usually spark private demand.</li>
</ul>
<p>Data doesn’t close deals. But it stacks the odds in your favor and ensures you’re hunting where opportunity actually exists.</p>
<h3 id="h-the-100-conversation-rule"><strong>The 100-Conversation Rule</strong></h3>
<p>Numbers tell you where to look. Conversations tell you what’s real. Don’t just study demographics—talk to 100 people tied to the market. Customers. Ex-customers. Prospects who should buy from you but don’t. Even suppliers and partners.</p>
<p>Ask them about their challenges, their frustrations, and the gaps they see. <a href="https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/" rel="nofollow"><strong>Don’t pitch—listen.</strong></a> By the time you’ve had 100 conversations, you’ll know more about that market than your competitors ever will. And you’ll have built a network of early relationships that pay off down the line.</p>
<h3 id="h-look-for-adjacent-opportunities"><strong>Look for Adjacent Opportunities</strong></h3>
<p>The breakthrough comes when you stop looking for completely new industries and start examining adjacencies. Instead of jumping into foreign markets, identify prospects that connect to your existing expertise.</p>
<p>If you sell to manufacturing, explore adjacent industries like logistics or supply chain management. If you work in healthcare, consider medical device companies or pharmaceutical services.</p>
<p>Adjacent markets let you leverage existing knowledge while expanding into less competitive territory.</p>
<h2 id="h-the-focus-formula-nbsp"><strong>The Focus Formula </strong></h2>
<p>Most market expansion strategies fall apart because of a lack of focus. Salespeople chase every shiny opportunity and end up spread too thin. The result? <a href="https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/" rel="nofollow"><strong>Lots of motion, zero momentum.</strong></a></p>
<p>Domination beats diversification. Pick three or four high-potential segments and go all-in. Pour your time, energy, and relationship capital into saturating those markets. That density builds brand recognition, referrals, and trust.</p>
<p>Scattershot prospecting creates exhaustion. Focused prospecting creates dominance.</p>
<h2 id="h-building-on-legacy-assets-the-hidden-accelerator"><strong>Building on Legacy Assets: The Hidden Accelerator</strong></h2>
<p>Don’t ignore what already exists—leverage it. The most counterintuitive insight about untapped markets is that the best ones build on foundations you already have.</p>
<p>Your “legacy assets” might include:</p>
<ul>
<li><strong>Current customer relationships</strong> that could expand into new product lines or <a href="https://www.salesgravy.university/courses/referrals" rel="nofollow"><strong>referrals</strong></a> to adjacent industries.</li>
<li><strong>Industry expertise</strong> that applies to related markets you haven’t considered.</li>
<li><strong>Existing partnerships</strong> that could introduce you to unexplored segments.</li>
<li><strong>Geographic knowledge</strong> that gives you advantages in nearby territories.</li>
<li><strong>Technical skills</strong> that solve problems in unexpected industries.</li>
</ul>
<p>Stop looking for completely greenfield opportunities. Start asking: “What do I already know that could apply somewhere else?”</p>
<p>The fastest path to market penetration often builds on existing strengths rather than starting from scratch.</p>
<h2 id="h-the-ecosystem-approach-to-market-development"><strong>The Ecosystem Approach to Market Development</strong></h2>
<p>Most reps make the mistake of focusing only on decision-makers. But ecosystems drive markets, not individuals.</p>
<p>The service tech fixing machines knows which plants are expanding. The HR manager sees where budgets are growing. The facilities lead knows who’s signing leases.</p>
<p>When you build relationships beyond decision-makers, entire communities can support your expansion.</p>
<h2 id="h-the-long-term-vision-that-drives-short-term-action"><strong>The Long-Term Vision That Drives Short-Term Action</strong></h2>
<p>This is the part most salespeople hate: Building market presence takes patience. It’s a long-term play, not a quick win.</p>
<p>But here’s the paradox: when you stop expecting overnight wins, the wins come faster. That’s because you start making the right investments—building relationships, educating buyers, and sticking with markets that others abandon too soon.</p>
<p>Compounding effort always beats chasing quick hits.</p>
<h2 id="h-turn-market-intelligence-into-sales-gold"><strong>Turn Market Intelligence Into Sales Gold</strong></h2>
<p>Untapped markets aren’t about chasing “new.” They’re about being first. Getting in early. Building relationships before anyone else does. </p>
<p>Start with your own blank slate analysis. What markets do you dismiss without investigation? What adjacencies exist around your current success? Where could you concentrate effort instead of spreading it thin?</p>
<p>Your untapped territory is waiting for someone smart enough to find it. Stop fighting for scraps in oversaturated markets and start building your own $200 million opportunity.</p>
<hr/>
<p>Want to turn your new market insights into a prospecting machine? Download our <a href="https://salesgravy.com/seven-steps-prospecting-sequence-guide/" rel="nofollow"><strong>Seven Steps to Building Effective Prospecting Sequences</strong></a> guide and learn how to build outreach that cuts through the noise in fresh territory.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Most salespeople waste their careers fighting over the same crowded prospects. Meanwhile, untapped markets are sitting in plain sight. These are the industries, segments, and territories your competitors don’t take seriously—or don’t even notice. They’re wide open, and they reward the salespeople willing to do the work.&lt;/p&gt;
&lt;p&gt;On the Sales Gravy Podcast, I spoke with Nicholas Lalla, an economic development expert who helped bring more than $200 million of investment into a market everyone else had written off. His blueprint for revitalizing a forgotten city is the same framework you can use to uncover and dominate untapped markets in sales.&lt;/p&gt;
&lt;h2 id=&#34;h-why-untapped-markets-are-goldmines&#34;&gt;&lt;strong&gt;Why Untapped Markets Are Goldmines&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The best markets are often the ones no one is talking about. When the crowd decides a territory is “too small,” “too tough,” or “not worth the time,” they leave the door wide open. That’s where the opportunity lives.&lt;/p&gt;
&lt;p&gt;And let’s be clear: An untapped market doesn’t have to mean a new zip code. It could be a niche industry your competitors dismiss, a customer population they ignore, or a vertical nobody’s paying attention to yet.&lt;/p&gt;
&lt;p&gt;If you don’t know much about a market, chances are your competitors don’t either. That ignorance is your advantage—if you’re willing to dig in.&lt;/p&gt;
&lt;h2 id=&#34;h-the-data-driven-discovery-method&#34;&gt;&lt;strong&gt;The Data-Driven Discovery Method&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople gamble on gut instinct when picking new markets. That’s why they waste time chasing “big name” logos that never buy, or avoiding prospects who look difficult but actually have massive potential.&lt;/p&gt;
&lt;p&gt;Top performers take a different path. They go where the data points. Before committing to a market, study the numbers your competition ignores:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Industry growth rates&lt;/strong&gt; – Expanding sectors often fly under the radar.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Investment flows &lt;/strong&gt;– Follow where capital is going before sales catch up.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Labor market trends&lt;/strong&gt; – Job growth exposes emerging business needs.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Government spending&lt;/strong&gt; – Public dollars usually spark private demand.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Data doesn’t close deals. But it stacks the odds in your favor and ensures you’re hunting where opportunity actually exists.&lt;/p&gt;
&lt;h3 id=&#34;h-the-100-conversation-rule&#34;&gt;&lt;strong&gt;The 100-Conversation Rule&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Numbers tell you where to look. Conversations tell you what’s real. Don’t just study demographics—talk to 100 people tied to the market. Customers. Ex-customers. Prospects who should buy from you but don’t. Even suppliers and partners.&lt;/p&gt;
&lt;p&gt;Ask them about their challenges, their frustrations, and the gaps they see. &lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Don’t pitch—listen.&lt;/strong&gt;&lt;/a&gt; By the time you’ve had 100 conversations, you’ll know more about that market than your competitors ever will. And you’ll have built a network of early relationships that pay off down the line.&lt;/p&gt;
&lt;h3 id=&#34;h-look-for-adjacent-opportunities&#34;&gt;&lt;strong&gt;Look for Adjacent Opportunities&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The breakthrough comes when you stop looking for completely new industries and start examining adjacencies. Instead of jumping into foreign markets, identify prospects that connect to your existing expertise.&lt;/p&gt;
&lt;p&gt;If you sell to manufacturing, explore adjacent industries like logistics or supply chain management. If you work in healthcare, consider medical device companies or pharmaceutical services.&lt;/p&gt;
&lt;p&gt;Adjacent markets let you leverage existing knowledge while expanding into less competitive territory.&lt;/p&gt;
&lt;h2 id=&#34;h-the-focus-formula-nbsp&#34;&gt;&lt;strong&gt;The Focus Formula &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most market expansion strategies fall apart because of a lack of focus. Salespeople chase every shiny opportunity and end up spread too thin. The result? &lt;a href=&#34;https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Lots of motion, zero momentum.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Domination beats diversification. Pick three or four high-potential segments and go all-in. Pour your time, energy, and relationship capital into saturating those markets. That density builds brand recognition, referrals, and trust.&lt;/p&gt;
&lt;p&gt;Scattershot prospecting creates exhaustion. Focused prospecting creates dominance.&lt;/p&gt;
&lt;h2 id=&#34;h-building-on-legacy-assets-the-hidden-accelerator&#34;&gt;&lt;strong&gt;Building on Legacy Assets: The Hidden Accelerator&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Don’t ignore what already exists—leverage it. The most counterintuitive insight about untapped markets is that the best ones build on foundations you already have.&lt;/p&gt;
&lt;p&gt;Your “legacy assets” might include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Current customer relationships&lt;/strong&gt; that could expand into new product lines or &lt;a href=&#34;https://www.salesgravy.university/courses/referrals&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;referrals&lt;/strong&gt;&lt;/a&gt; to adjacent industries.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Industry expertise&lt;/strong&gt; that applies to related markets you haven’t considered.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Existing partnerships&lt;/strong&gt; that could introduce you to unexplored segments.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Geographic knowledge&lt;/strong&gt; that gives you advantages in nearby territories.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Technical skills&lt;/strong&gt; that solve problems in unexpected industries.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Stop looking for completely greenfield opportunities. Start asking: “What do I already know that could apply somewhere else?”&lt;/p&gt;
&lt;p&gt;The fastest path to market penetration often builds on existing strengths rather than starting from scratch.&lt;/p&gt;
&lt;h2 id=&#34;h-the-ecosystem-approach-to-market-development&#34;&gt;&lt;strong&gt;The Ecosystem Approach to Market Development&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most reps make the mistake of focusing only on decision-makers. But ecosystems drive markets, not individuals.&lt;/p&gt;
&lt;p&gt;The service tech fixing machines knows which plants are expanding. The HR manager sees where budgets are growing. The facilities lead knows who’s signing leases.&lt;/p&gt;
&lt;p&gt;When you build relationships beyond decision-makers, entire communities can support your expansion.&lt;/p&gt;
&lt;h2 id=&#34;h-the-long-term-vision-that-drives-short-term-action&#34;&gt;&lt;strong&gt;The Long-Term Vision That Drives Short-Term Action&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This is the part most salespeople hate: Building market presence takes patience. It’s a long-term play, not a quick win.&lt;/p&gt;
&lt;p&gt;But here’s the paradox: when you stop expecting overnight wins, the wins come faster. That’s because you start making the right investments—building relationships, educating buyers, and sticking with markets that others abandon too soon.&lt;/p&gt;
&lt;p&gt;Compounding effort always beats chasing quick hits.&lt;/p&gt;
&lt;h2 id=&#34;h-turn-market-intelligence-into-sales-gold&#34;&gt;&lt;strong&gt;Turn Market Intelligence Into Sales Gold&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Untapped markets aren’t about chasing “new.” They’re about being first. Getting in early. Building relationships before anyone else does. &lt;/p&gt;
&lt;p&gt;Start with your own blank slate analysis. What markets do you dismiss without investigation? What adjacencies exist around your current success? Where could you concentrate effort instead of spreading it thin?&lt;/p&gt;
&lt;p&gt;Your untapped territory is waiting for someone smart enough to find it. Stop fighting for scraps in oversaturated markets and start building your own $200 million opportunity.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Want to turn your new market insights into a prospecting machine? Download our &lt;a href=&#34;https://salesgravy.com/seven-steps-prospecting-sequence-guide/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Seven Steps to Building Effective Prospecting Sequences&lt;/strong&gt;&lt;/a&gt; guide and learn how to build outreach that cuts through the noise in fresh territory.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 18 Sep 2025 19:05:00 &#43;0000</pubDate>
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                <itunes:title>Sales Prospecting Sequences and ZoomInfo: Buy or Die Without Burning Bridges (Ask Jeb)</itunes:title>
                <title>Sales Prospecting Sequences and ZoomInfo: Buy or Die Without Burning Bridges (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll keep you up at night: What do you do when you believe in &amp;#8220;buy or die&amp;#8221; but you&amp;#8217;re terrified of ruining future opportunities with annoying prospecting sequences?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s exactly what Angie Anderson asked during a recent Ask Jeb session, and it&amp;#8217;s a problem that&amp;#8217;s plaguing salespeople everywhere. Angie subscribes to the &amp;#8220;buy or die&amp;#8221; mentality but doesn&amp;#8217;t want to destroy her odds of winning in the future by becoming the prospect&amp;#8217;s worst nightmare.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re not alone. The tension between persistent prospecting and respectful relationship building is one of the biggest challenges facing modern sales professionals, and getting it wrong costs you deals—both now and in the future.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-buy-or-die-misconception-that-s-killing-your-pipeline&#34;&gt;The &amp;#8220;Buy or Die&amp;#8221; Misconception That&amp;#8217;s Killing Your Pipeline&lt;/h2&gt;
&lt;p&gt;Most salespeople completely misunderstand what &amp;#8220;buy or die&amp;#8221; actually means. They think it&amp;#8217;s about hammering prospects until they crack, but that&amp;#8217;s not persistence—that&amp;#8217;s harassment.&lt;/p&gt;
&lt;p&gt;Real &amp;#8220;buy or die&amp;#8221; mentality recognizes that the prospect is never not a prospect, but sometimes now is not the right time. The key is knowing when to push and when to pull back.&lt;/p&gt;
&lt;p&gt;Your &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/seven-steps-prospecting-sequence-guide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sequence&lt;/a&gt;&lt;/strong&gt; length and touch frequency should be driven by one critical factor: deal complexity and account size.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Short Cycle Sales Need Short, Aggressive Sequences&lt;/strong&gt; Run 10-14 touch sequences over 10-30 days with touchpoints every 2-3 days. These prospects have buying windows that are typically always open, and the stakes are relatively low.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Complex Accounts Require Long-Term Relationship Building&lt;/strong&gt; For massive, high-value accounts, you could run sequences that extend up to two years. Touch them monthly or quarterly to stay top of mind, waiting for the right opportunity window to open.&lt;/p&gt;
&lt;p&gt;The magic happens when you track meaningful engagement. In any properly executed sequence, 30-50% of prospects will give you some form of signal—yes, no, or even &amp;#8220;go away.&amp;#8221; All of these responses give you something to work with.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the critical part: When you get complete radio silence from the other 50%, you stop. Pull them out of your sequence, slot in fresh prospects, and circle back in 90 days or six months. You have infinite time to go after them—use it strategically.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-generic-messages-get-you-blocked-every-time&#34;&gt;Why Generic Messages Get You Blocked Every Time&lt;/h2&gt;
&lt;p&gt;This brings us to the second major challenge facing modern salespeople: &lt;a href=&#34;https://salesgravy.com/strategies-for-mastering-sales-messaging-dr-jim-karrh/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;crafting relevant messages&lt;/a&gt; that resonate with busy prospects.&lt;/p&gt;
&lt;p&gt;James Baldwin perfectly captured this struggle when he asked about leveraging tools like ZoomInfo to create relevant messaging. He sees tons of information but doesn&amp;#8217;t know what to use or how to use it effectively.&lt;/p&gt;
&lt;p&gt;This is where most reps completely miss the mark, and it&amp;#8217;s costing them relationships.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-research-failure-that-destroys-credibility&#34;&gt;The Research Failure That Destroys Credibility&lt;/h2&gt;
&lt;p&gt;Want to know the fastest way to get permanently blocked? Send a message that screams &amp;#8220;I know nothing about you or your business.&amp;#8221;&lt;/p&gt;
&lt;p&gt;This happened to me recently with a rep from a major software company. They did everything technically right—multi-channel approach, proper timing, professional voicemails—but they failed at the most critical element: relevance.&lt;/p&gt;
&lt;p&gt;They prospected Sales Gravy without doing even basic research. My LinkedIn profile was right there. My content was everywhere. I&amp;#8217;ve literally said thousands of times that if you mention my books when prospecting me, I&amp;#8217;ll almost always respond. But they were too lazy to look.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s not persistence; that&amp;#8217;s sales malpractice.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-turn-data-overload-into-relevant-conversations&#34;&gt;How to Turn Data Overload Into Relevant Conversations&lt;/h2&gt;
&lt;p&gt;The problem isn&amp;#8217;t lack of information—it&amp;#8217;s information overwhelm. Modern tools give you access to massive amounts of data, but most reps freeze up trying to figure out what matters.&lt;/p&gt;
&lt;p&gt;The solution is asking better questions of your data.&lt;/p&gt;
&lt;p&gt;Instead of just building lists, use &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/10-ways-salespeople-can-use-generative-ai-to-sell-more/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;AI-powered&lt;/a&gt;&lt;/strong&gt; tools to ask specific questions: &amp;#8220;What are three conversation starters that would make this CEO interested in talking with us?&amp;#8221; or &amp;#8220;Based on recent hiring signals and earnings reports, which accounts are most likely to need our solution right now?&amp;#8221;&lt;/p&gt;
&lt;p&gt;The most insatiable human need is the need to feel important and significant. When you demonstrate that you invested even minimal time researching them, you instantly make them feel like they matter.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s what separates elite performers from average reps: They use information to craft messages that feel personal and relevant without being creepy or overly familiar.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-three-pillars-of-relevant-prospecting&#34;&gt;The Three Pillars of Relevant Prospecting&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Consistent Value Without Seasonality:&lt;/strong&gt; If you solve a real problem today, you probably solve that same problem every day of the year. Don&amp;#8217;t abandon strong messaging just because they haven&amp;#8217;t responded yet. Your value proposition doesn&amp;#8217;t change based on their response timing.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Strategic Information Usage:&lt;/strong&gt; Look for recent posts, company news, hiring patterns, or industry challenges that you can reference naturally. The goal isn&amp;#8217;t to prove you stalked them—it&amp;#8217;s to show you understand their world.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Response Readiness:&lt;/strong&gt; The worst prospecting sin is getting engagement and then going dark. If someone takes time to respond to your outreach, respond quickly and meaningfully. This is where many reps completely drop the ball.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-prospecting-success-framework&#34;&gt;Your Prospecting Success Framework&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;For Sequence Strategy:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Map sequence length to deal complexity, not arbitrary timelines.&lt;/li&gt;
&lt;li&gt;Space touchpoints every 2-3 days maximum for executives.&lt;/li&gt;
&lt;li&gt;Track meaningful engagement signals, not just activity metrics.&lt;/li&gt;
&lt;li&gt;Build systematic re-engagement for non-responders after 90&#43; days.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;For Research and Relevance:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Spend 5 minutes minimum researching each high-value prospect.&lt;/li&gt;
&lt;li&gt;Use AI tools to generate conversation starters based on real data.&lt;/li&gt;
&lt;li&gt;Reference specific, recent information without being invasive.&lt;/li&gt;
&lt;li&gt;Focus on their business challenges, not personal details.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-integration-that-changes-everything&#34;&gt;The Integration That Changes Everything&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s where it all comes together: The best prospecting sequences combine persistent methodology with relevant messaging. You&amp;#8217;re not choosing between being persistent or being relevant—you&amp;#8217;re doing both systematically.&lt;/p&gt;
&lt;p&gt;Your sequences should maintain consistent value while incorporating fresh, relevant information at each touchpoint. This keeps you top of mind without feeling repetitive or generic.&lt;/p&gt;
&lt;p&gt;Most competitors give up after 1-2 attempts with weak messaging. You&amp;#8217;ll stand out by combining &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/fanatical-prospecting/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;systematic prospecting&lt;/a&gt;&lt;/strong&gt; with research-driven relevance over extended timelines.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-making-excuses-and-start-getting-results&#34;&gt;Stop Making Excuses and Start Getting Results&lt;/h2&gt;
&lt;p&gt;The tools exist. The information is available. The frameworks are proven.&lt;/p&gt;
&lt;p&gt;What separates winners from wannabes is execution discipline. Stop overthinking sequences and start working them systematically. Stop sending generic messages and start doing basic research.&lt;/p&gt;
&lt;p&gt;Elite performers work smarter, with systems that balance persistence with respect and relevance with scalability.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you build sustainable sales success. That&amp;#8217;s how you maintain &amp;#8220;buy or die intensity&amp;#8221; without burning bridges. And that&amp;#8217;s how you turn prospecting from a numbers game into a relationship investment that pays dividends for years.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Effective prospecting sequences start with working the right opportunities. &lt;strong&gt;&lt;em&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; is the definitive guide to combining LinkedIn, AI, and proven outbound strategies to sell more, win more, and earn more. Get your copy today.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll keep you up at night: What do you do when you believe in “buy or die” but you’re terrified of ruining future opportunities with annoying prospecting sequences?</p>
<p>That’s exactly what Angie Anderson asked during a recent Ask Jeb session, and it’s a problem that’s plaguing salespeople everywhere. Angie subscribes to the “buy or die” mentality but doesn’t want to destroy her odds of winning in the future by becoming the prospect’s worst nightmare.</p>
<p>If you’re nodding your head right now, you’re not alone. The tension between persistent prospecting and respectful relationship building is one of the biggest challenges facing modern sales professionals, and getting it wrong costs you deals—both now and in the future.</p>
<h2 id="h-the-buy-or-die-misconception-that-s-killing-your-pipeline">The “Buy or Die” Misconception That’s Killing Your Pipeline</h2>
<p>Most salespeople completely misunderstand what “buy or die” actually means. They think it’s about hammering prospects until they crack, but that’s not persistence—that’s harassment.</p>
<p>Real “buy or die” mentality recognizes that the prospect is never not a prospect, but sometimes now is not the right time. The key is knowing when to push and when to pull back.</p>
<p>Your <strong><a href="https://salesgravy.com/seven-steps-prospecting-sequence-guide/" rel="nofollow">sequence</a></strong> length and touch frequency should be driven by one critical factor: deal complexity and account size.</p>
<p><strong>Short Cycle Sales Need Short, Aggressive Sequences</strong> Run 10-14 touch sequences over 10-30 days with touchpoints every 2-3 days. These prospects have buying windows that are typically always open, and the stakes are relatively low.</p>
<p><strong>Complex Accounts Require Long-Term Relationship Building</strong> For massive, high-value accounts, you could run sequences that extend up to two years. Touch them monthly or quarterly to stay top of mind, waiting for the right opportunity window to open.</p>
<p>The magic happens when you track meaningful engagement. In any properly executed sequence, 30-50% of prospects will give you some form of signal—yes, no, or even “go away.” All of these responses give you something to work with.</p>
<p>But here’s the critical part: When you get complete radio silence from the other 50%, you stop. Pull them out of your sequence, slot in fresh prospects, and circle back in 90 days or six months. You have infinite time to go after them—use it strategically.</p>
<h2 id="h-why-generic-messages-get-you-blocked-every-time">Why Generic Messages Get You Blocked Every Time</h2>
<p>This brings us to the second major challenge facing modern salespeople: <a href="https://salesgravy.com/strategies-for-mastering-sales-messaging-dr-jim-karrh/" rel="nofollow">crafting relevant messages</a> that resonate with busy prospects.</p>
<p>James Baldwin perfectly captured this struggle when he asked about leveraging tools like ZoomInfo to create relevant messaging. He sees tons of information but doesn’t know what to use or how to use it effectively.</p>
<p>This is where most reps completely miss the mark, and it’s costing them relationships.</p>
<h2 id="h-the-research-failure-that-destroys-credibility">The Research Failure That Destroys Credibility</h2>
<p>Want to know the fastest way to get permanently blocked? Send a message that screams “I know nothing about you or your business.”</p>
<p>This happened to me recently with a rep from a major software company. They did everything technically right—multi-channel approach, proper timing, professional voicemails—but they failed at the most critical element: relevance.</p>
<p>They prospected Sales Gravy without doing even basic research. My LinkedIn profile was right there. My content was everywhere. I’ve literally said thousands of times that if you mention my books when prospecting me, I’ll almost always respond. But they were too lazy to look.</p>
<p>That’s not persistence; that’s sales malpractice.</p>
<h2 id="h-how-to-turn-data-overload-into-relevant-conversations">How to Turn Data Overload Into Relevant Conversations</h2>
<p>The problem isn’t lack of information—it’s information overwhelm. Modern tools give you access to massive amounts of data, but most reps freeze up trying to figure out what matters.</p>
<p>The solution is asking better questions of your data.</p>
<p>Instead of just building lists, use <strong><a href="https://salesgravy.com/10-ways-salespeople-can-use-generative-ai-to-sell-more/" rel="nofollow">AI-powered</a></strong> tools to ask specific questions: “What are three conversation starters that would make this CEO interested in talking with us?” or “Based on recent hiring signals and earnings reports, which accounts are most likely to need our solution right now?”</p>
<p>The most insatiable human need is the need to feel important and significant. When you demonstrate that you invested even minimal time researching them, you instantly make them feel like they matter.</p>
<p>But here’s what separates elite performers from average reps: They use information to craft messages that feel personal and relevant without being creepy or overly familiar.</p>
<h2 id="h-the-three-pillars-of-relevant-prospecting">The Three Pillars of Relevant Prospecting</h2>
<p><strong>Consistent Value Without Seasonality:</strong> If you solve a real problem today, you probably solve that same problem every day of the year. Don’t abandon strong messaging just because they haven’t responded yet. Your value proposition doesn’t change based on their response timing.</p>
<p><strong>Strategic Information Usage:</strong> Look for recent posts, company news, hiring patterns, or industry challenges that you can reference naturally. The goal isn’t to prove you stalked them—it’s to show you understand their world.</p>
<p><strong>Response Readiness:</strong> The worst prospecting sin is getting engagement and then going dark. If someone takes time to respond to your outreach, respond quickly and meaningfully. This is where many reps completely drop the ball.</p>
<h2 id="h-your-prospecting-success-framework">Your Prospecting Success Framework</h2>
<p><strong>For Sequence Strategy:</strong></p>
<ul>
<li>Map sequence length to deal complexity, not arbitrary timelines.</li>
<li>Space touchpoints every 2-3 days maximum for executives.</li>
<li>Track meaningful engagement signals, not just activity metrics.</li>
<li>Build systematic re-engagement for non-responders after 90+ days.</li>
</ul>
<p><strong>For Research and Relevance:</strong></p>
<ul>
<li>Spend 5 minutes minimum researching each high-value prospect.</li>
<li>Use AI tools to generate conversation starters based on real data.</li>
<li>Reference specific, recent information without being invasive.</li>
<li>Focus on their business challenges, not personal details.</li>
</ul>
<h2 id="h-the-integration-that-changes-everything">The Integration That Changes Everything</h2>
<p>Here’s where it all comes together: The best prospecting sequences combine persistent methodology with relevant messaging. You’re not choosing between being persistent or being relevant—you’re doing both systematically.</p>
<p>Your sequences should maintain consistent value while incorporating fresh, relevant information at each touchpoint. This keeps you top of mind without feeling repetitive or generic.</p>
<p>Most competitors give up after 1-2 attempts with weak messaging. You’ll stand out by combining <strong><a href="https://salesgravy.com/fanatical-prospecting/" rel="nofollow">systematic prospecting</a></strong> with research-driven relevance over extended timelines.</p>
<h2 id="h-stop-making-excuses-and-start-getting-results">Stop Making Excuses and Start Getting Results</h2>
<p>The tools exist. The information is available. The frameworks are proven.</p>
<p>What separates winners from wannabes is execution discipline. Stop overthinking sequences and start working them systematically. Stop sending generic messages and start doing basic research.</p>
<p>Elite performers work smarter, with systems that balance persistence with respect and relevance with scalability.</p>
<p>That’s how you build sustainable sales success. That’s how you maintain “buy or die intensity” without burning bridges. And that’s how you turn prospecting from a numbers game into a relationship investment that pays dividends for years.</p>
<hr/>
<p>Effective prospecting sequences start with working the right opportunities. <strong><em><a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712" rel="nofollow">The LinkedIn Edge</a></em></strong> is the definitive guide to combining LinkedIn, AI, and proven outbound strategies to sell more, win more, and earn more. Get your copy today.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll keep you up at night: What do you do when you believe in “buy or die” but you’re terrified of ruining future opportunities with annoying prospecting sequences?&lt;/p&gt;
&lt;p&gt;That’s exactly what Angie Anderson asked during a recent Ask Jeb session, and it’s a problem that’s plaguing salespeople everywhere. Angie subscribes to the “buy or die” mentality but doesn’t want to destroy her odds of winning in the future by becoming the prospect’s worst nightmare.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re not alone. The tension between persistent prospecting and respectful relationship building is one of the biggest challenges facing modern sales professionals, and getting it wrong costs you deals—both now and in the future.&lt;/p&gt;
&lt;h2 id=&#34;h-the-buy-or-die-misconception-that-s-killing-your-pipeline&#34;&gt;The “Buy or Die” Misconception That’s Killing Your Pipeline&lt;/h2&gt;
&lt;p&gt;Most salespeople completely misunderstand what “buy or die” actually means. They think it’s about hammering prospects until they crack, but that’s not persistence—that’s harassment.&lt;/p&gt;
&lt;p&gt;Real “buy or die” mentality recognizes that the prospect is never not a prospect, but sometimes now is not the right time. The key is knowing when to push and when to pull back.&lt;/p&gt;
&lt;p&gt;Your &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/seven-steps-prospecting-sequence-guide/&#34; rel=&#34;nofollow&#34;&gt;sequence&lt;/a&gt;&lt;/strong&gt; length and touch frequency should be driven by one critical factor: deal complexity and account size.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Short Cycle Sales Need Short, Aggressive Sequences&lt;/strong&gt; Run 10-14 touch sequences over 10-30 days with touchpoints every 2-3 days. These prospects have buying windows that are typically always open, and the stakes are relatively low.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Complex Accounts Require Long-Term Relationship Building&lt;/strong&gt; For massive, high-value accounts, you could run sequences that extend up to two years. Touch them monthly or quarterly to stay top of mind, waiting for the right opportunity window to open.&lt;/p&gt;
&lt;p&gt;The magic happens when you track meaningful engagement. In any properly executed sequence, 30-50% of prospects will give you some form of signal—yes, no, or even “go away.” All of these responses give you something to work with.&lt;/p&gt;
&lt;p&gt;But here’s the critical part: When you get complete radio silence from the other 50%, you stop. Pull them out of your sequence, slot in fresh prospects, and circle back in 90 days or six months. You have infinite time to go after them—use it strategically.&lt;/p&gt;
&lt;h2 id=&#34;h-why-generic-messages-get-you-blocked-every-time&#34;&gt;Why Generic Messages Get You Blocked Every Time&lt;/h2&gt;
&lt;p&gt;This brings us to the second major challenge facing modern salespeople: &lt;a href=&#34;https://salesgravy.com/strategies-for-mastering-sales-messaging-dr-jim-karrh/&#34; rel=&#34;nofollow&#34;&gt;crafting relevant messages&lt;/a&gt; that resonate with busy prospects.&lt;/p&gt;
&lt;p&gt;James Baldwin perfectly captured this struggle when he asked about leveraging tools like ZoomInfo to create relevant messaging. He sees tons of information but doesn’t know what to use or how to use it effectively.&lt;/p&gt;
&lt;p&gt;This is where most reps completely miss the mark, and it’s costing them relationships.&lt;/p&gt;
&lt;h2 id=&#34;h-the-research-failure-that-destroys-credibility&#34;&gt;The Research Failure That Destroys Credibility&lt;/h2&gt;
&lt;p&gt;Want to know the fastest way to get permanently blocked? Send a message that screams “I know nothing about you or your business.”&lt;/p&gt;
&lt;p&gt;This happened to me recently with a rep from a major software company. They did everything technically right—multi-channel approach, proper timing, professional voicemails—but they failed at the most critical element: relevance.&lt;/p&gt;
&lt;p&gt;They prospected Sales Gravy without doing even basic research. My LinkedIn profile was right there. My content was everywhere. I’ve literally said thousands of times that if you mention my books when prospecting me, I’ll almost always respond. But they were too lazy to look.&lt;/p&gt;
&lt;p&gt;That’s not persistence; that’s sales malpractice.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-turn-data-overload-into-relevant-conversations&#34;&gt;How to Turn Data Overload Into Relevant Conversations&lt;/h2&gt;
&lt;p&gt;The problem isn’t lack of information—it’s information overwhelm. Modern tools give you access to massive amounts of data, but most reps freeze up trying to figure out what matters.&lt;/p&gt;
&lt;p&gt;The solution is asking better questions of your data.&lt;/p&gt;
&lt;p&gt;Instead of just building lists, use &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/10-ways-salespeople-can-use-generative-ai-to-sell-more/&#34; rel=&#34;nofollow&#34;&gt;AI-powered&lt;/a&gt;&lt;/strong&gt; tools to ask specific questions: “What are three conversation starters that would make this CEO interested in talking with us?” or “Based on recent hiring signals and earnings reports, which accounts are most likely to need our solution right now?”&lt;/p&gt;
&lt;p&gt;The most insatiable human need is the need to feel important and significant. When you demonstrate that you invested even minimal time researching them, you instantly make them feel like they matter.&lt;/p&gt;
&lt;p&gt;But here’s what separates elite performers from average reps: They use information to craft messages that feel personal and relevant without being creepy or overly familiar.&lt;/p&gt;
&lt;h2 id=&#34;h-the-three-pillars-of-relevant-prospecting&#34;&gt;The Three Pillars of Relevant Prospecting&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Consistent Value Without Seasonality:&lt;/strong&gt; If you solve a real problem today, you probably solve that same problem every day of the year. Don’t abandon strong messaging just because they haven’t responded yet. Your value proposition doesn’t change based on their response timing.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Strategic Information Usage:&lt;/strong&gt; Look for recent posts, company news, hiring patterns, or industry challenges that you can reference naturally. The goal isn’t to prove you stalked them—it’s to show you understand their world.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Response Readiness:&lt;/strong&gt; The worst prospecting sin is getting engagement and then going dark. If someone takes time to respond to your outreach, respond quickly and meaningfully. This is where many reps completely drop the ball.&lt;/p&gt;
&lt;h2 id=&#34;h-your-prospecting-success-framework&#34;&gt;Your Prospecting Success Framework&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;For Sequence Strategy:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Map sequence length to deal complexity, not arbitrary timelines.&lt;/li&gt;
&lt;li&gt;Space touchpoints every 2-3 days maximum for executives.&lt;/li&gt;
&lt;li&gt;Track meaningful engagement signals, not just activity metrics.&lt;/li&gt;
&lt;li&gt;Build systematic re-engagement for non-responders after 90&#43; days.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;For Research and Relevance:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Spend 5 minutes minimum researching each high-value prospect.&lt;/li&gt;
&lt;li&gt;Use AI tools to generate conversation starters based on real data.&lt;/li&gt;
&lt;li&gt;Reference specific, recent information without being invasive.&lt;/li&gt;
&lt;li&gt;Focus on their business challenges, not personal details.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-the-integration-that-changes-everything&#34;&gt;The Integration That Changes Everything&lt;/h2&gt;
&lt;p&gt;Here’s where it all comes together: The best prospecting sequences combine persistent methodology with relevant messaging. You’re not choosing between being persistent or being relevant—you’re doing both systematically.&lt;/p&gt;
&lt;p&gt;Your sequences should maintain consistent value while incorporating fresh, relevant information at each touchpoint. This keeps you top of mind without feeling repetitive or generic.&lt;/p&gt;
&lt;p&gt;Most competitors give up after 1-2 attempts with weak messaging. You’ll stand out by combining &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/fanatical-prospecting/&#34; rel=&#34;nofollow&#34;&gt;systematic prospecting&lt;/a&gt;&lt;/strong&gt; with research-driven relevance over extended timelines.&lt;/p&gt;
&lt;h2 id=&#34;h-stop-making-excuses-and-start-getting-results&#34;&gt;Stop Making Excuses and Start Getting Results&lt;/h2&gt;
&lt;p&gt;The tools exist. The information is available. The frameworks are proven.&lt;/p&gt;
&lt;p&gt;What separates winners from wannabes is execution discipline. Stop overthinking sequences and start working them systematically. Stop sending generic messages and start doing basic research.&lt;/p&gt;
&lt;p&gt;Elite performers work smarter, with systems that balance persistence with respect and relevance with scalability.&lt;/p&gt;
&lt;p&gt;That’s how you build sustainable sales success. That’s how you maintain “buy or die intensity” without burning bridges. And that’s how you turn prospecting from a numbers game into a relationship investment that pays dividends for years.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Effective prospecting sequences start with working the right opportunities. &lt;strong&gt;&lt;em&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; is the definitive guide to combining LinkedIn, AI, and proven outbound strategies to sell more, win more, and earn more. Get your copy today.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/sales-prospecting-sequences-and-zoominfo-buy-or-die-without-burning-bridges-ask-jeb/</link>
                <pubDate>Tue, 16 Sep 2025 18:32:00 &#43;0000</pubDate>
                <itunes:duration>839</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:title>How Charlie Kirk Disagreed Is More Important Than What He Believed</itunes:title>
                <title>How Charlie Kirk Disagreed Is More Important Than What He Believed</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;&lt;em&gt;I had intended for this Money Monday to be something powerful, a new message that would get you fired up for this week and this season. But last week, while delivering training to an amazing group of young salespeople with wide-open minds, I learned that Charlie Kirk had been assassinated. It disturbed me deeply, and I feel compelled to deliver this message.&lt;/em&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-assassination-that-shook-america&#34;&gt;The Assassination That Shook America&lt;/h2&gt;
&lt;p&gt;On Sept. 10, 2025, Charlie Kirk was fatally shot while addressing an audience at Utah Valley University in Orem, Utah. A young man, thirty-one years old with his whole life ahead of him, was killed for no other reason than someone disagreed with him.&lt;/p&gt;
&lt;p&gt;After learning about the assassination, I found myself incredibly disturbed that a person in the public square could just be shot and killed like that—murdered right in front of everyone. So I did what I always do when I want to understand something: I started learning.&lt;/p&gt;
&lt;p&gt;I watched hours and hours, dozens and dozens of Charlie Kirk&amp;#8217;s videos to learn more about the man, his message, and why someone would think it would be okay to assassinate him. &lt;em&gt;I still haven&amp;#8217;t found the answer to that last question.&lt;/em&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-this-isn-t-about-politics&#34;&gt;This Isn&amp;#8217;t About Politics&lt;/h2&gt;
&lt;p&gt;Before I go any further, let me be crystal clear: This is not a political message. This is not a religious message. It&amp;#160;is about how we treat each other as human beings.&lt;/p&gt;
&lt;p&gt;If you know me, if you&amp;#8217;ve been to my events or training, you know I never talk about politics or religion. If you look at my social media feeds on any channel, you won&amp;#8217;t find much that would help you understand what my politics or religion are.&lt;/p&gt;
&lt;p&gt;Do I have convictions? Yes. Do I believe certain things? Yes. But they&amp;#8217;re my beliefs, and I keep them to myself because my job is to train salespeople. I&amp;#8217;m a sales author, trainer, expert, and consultant. That&amp;#8217;s my lane.&lt;/p&gt;
&lt;p&gt;I train salespeople no matter what they believe. I train salespeople no matter what their religion. I train salespeople and help salespeople no matter where they&amp;#8217;re from or what their walk of life is.&lt;/p&gt;
&lt;p&gt;I don&amp;#8217;t care where you come from because my entire purpose, my reason for being on earth, is to help you sell more, help you gain confidence, and to help you with your biggest sales questions and challenges.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-charlie-kirk-s-example-taught-me&#34;&gt;What Charlie Kirk&amp;#8217;s Example Taught Me&lt;/h2&gt;
&lt;p&gt;What I discovered in watching those videos was something that transcends political beliefs. Charlie Kirk&amp;#8217;s example was his willingness to go sit down face-to-face with people who disagreed with him, sometimes vehemently, and just have a conversation. And do it respectfully.&lt;/p&gt;
&lt;p&gt;I noticed something remarkable in his videos: More than once, he said, &amp;#8220;You know what, I stand corrected.&amp;#8221; Someone would come to him with a different set of facts, and he would say, &amp;#8220;Okay, that sounds right. I agree with you.&amp;#8221; In many cases, he would shake the person&amp;#8217;s hand after a debate.&lt;/p&gt;
&lt;p&gt;He was respectful. It was never about the person. It wasn&amp;#8217;t personal. He didn&amp;#8217;t hate the person. He had conversations about their ideas. How Charlie Kirk disagreed mattered.&lt;/p&gt;
&lt;p&gt;That is what we need to get back to. Not someplace in the future—today, right now.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-human-cost&#34;&gt;The Human Cost&lt;/h2&gt;
&lt;p&gt;I watched his wife&amp;#8217;s, Erica&amp;#8217;s, message to the world, and I found myself on an airplane as a grown man with tears streaming down my face, trying not to let everyone see that I was crying. It was heartbreaking watching her pain.&lt;/p&gt;
&lt;p&gt;She has two kids; they are one- and three-years-old. That assassin changed their lives forever.&lt;/p&gt;
&lt;p&gt;I can&amp;#8217;t imagine when one of them gets older and either finds the video of their daddy getting assassinated or someone puts it in front of them. If you step into that frame for just a moment with your human empathy, it will make you hurt.&lt;/p&gt;
&lt;p&gt;Charlie&amp;#8217;s children will be raised with stories instead of memories, photographs instead of laughter, and silence where their father&amp;#8217;s voice should have guided and loved them.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-conflict-we-all-face&#34;&gt;The Conflict We All Face&lt;/h2&gt;
&lt;p&gt;Everywhere in our lives with other people, we have disagreement. Everywhere in our lives, we have conflict. It&amp;#8217;s not just politics or religion. It&amp;#8217;s not just philosophy.&lt;/p&gt;
&lt;p&gt;We have this conflict in our families. We have this conflict at work. If you&amp;#8217;re in sales, you know this because you&amp;#8217;re always in conflict with other people at work. You know the internal sell is harder than the external sell. You know there are people inside your organization who just don&amp;#8217;t believe the same things you believe.&lt;/p&gt;
&lt;p&gt;The choice you make is this: You either push them aside, shun them, treat them like objects, choose to hate them—or you can make the choice to go sit down and have a conversation with them.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-face-to-face-conversation&#34;&gt;The Power of Face-to-Face Conversation&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the thing about talking with people: While you&amp;#8217;re talking with people, it&amp;#8217;s hard to hate them while you&amp;#8217;re standing in front of them. You can&amp;#8217;t see them as less than human. You have to see them as another person. It&amp;#8217;s just necessary to have that conversation.&lt;/p&gt;
&lt;p&gt;Sometimes you can agree to disagree, but the act of sitting down and talking changes everything.&lt;/p&gt;
&lt;p&gt;Utah Governor Spencer Cox said something profound after Charlie&amp;#8217;s assassination: &amp;#8220;Words are not violence. Violence is violence.&amp;#8221;&lt;/p&gt;
&lt;p&gt;He also said that social media is a cancer, and I partly agree with him. Social media has been huge for me as a businessperson. I use it all the time. I love LinkedIn; I even have a brand new book coming out on LinkedIn.&lt;/p&gt;
&lt;p&gt;But social media becomes a cancer when, instead of stepping into our empathy and feeling what other people feel and looking at the world through their lens, we&amp;#8217;re able to write the most horrific things about them. We&amp;#8217;re able to create memes about a young man who was killed, who was assassinated in the public square.&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re celebrating someone else&amp;#8217;s assassination on social media, it&amp;#8217;s because you no longer see them as a human being. That&amp;#8217;s when it becomes a cancer.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-we-have-a-choice&#34;&gt;We Have a Choice&lt;/h2&gt;
&lt;p&gt;Governor Cox wasn&amp;#8217;t sure whether Charlie Kirk&amp;#8217;s assassination would be a pivot point that changes us. He said only history will reveal that. But he did say that each of us has a choice. We can make the choice to change how we disagree with each other, to change how we debate.&lt;/p&gt;
&lt;p&gt;You have a choice. You can choose to disagree better.&lt;/p&gt;
&lt;p&gt;The choice is that you can see people—whether you&amp;#8217;re looking at them through the lens of social media, a TV screen, or a phone screen—and choose to step into their shoes and see them as a person. You can use your God-given empathy to take a moment and try to see their point of view.&lt;/p&gt;
&lt;p&gt;You don&amp;#8217;t have to agree with it, but you can still view things through their lens. And if you can see someone else&amp;#8217;s point of view, there might be an opportunity to find common ground or compromise.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-america-was-built-on-disagreement&#34;&gt;America Was Built on Disagreement&lt;/h2&gt;
&lt;p&gt;The thing I love about America is that we were founded on debate. America was founded on disagreement. Our entire system is built for us to have multiple sides coming together.&lt;/p&gt;
&lt;p&gt;It works because we have all these different voices, and it&amp;#8217;s messy because we don&amp;#8217;t agree with each other. But the beautiful thing about that mess, the beautiful thing about all those people disagreeing, is that one side almost never gets all the power.&lt;/p&gt;
&lt;p&gt;Our founding fathers understood that absolute power corrupts absolutely. Because we have all those dissenting voices, because we have to compromise we make progress.&lt;/p&gt;
&lt;p&gt;In recent years though, an evil mindset has slowly creeped into society. &amp;#8220;You don&amp;#8217;t agree with me, therefore you&amp;#8217;re bad, and bad people like you deserve to die.&amp;#8221;&lt;/p&gt;
&lt;p&gt;But when all those voices begin to debate and sit down and see each other as human beings, somewhere along the line we make small agreements that move us forward. As a country, we have consistently moved forward and gotten better over time because we disagree with each other.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-call-to-action&#34;&gt;The Call to Action&lt;/h2&gt;
&lt;p&gt;Governor Cox said something I love. Put social media down. Put the phone down. Go out and touch some grass. Go hug someone. Tell them that you love them. Go sit down and talk with someone you don&amp;#8217;t agree with. You might walk away and still disagree, but you can still have a meal together.&lt;/p&gt;
&lt;p&gt;Back in college, when we were having debates—and when I was in college, you actually got to have debates with two sides—we would debate with each other in classrooms. We would debate our ideas all the way to the point where we basically had to shake hands and say we&amp;#8217;re walking away. And then we would go hang out with each other.&lt;/p&gt;
&lt;p&gt;We can do this. As human beings, we have the agency to make this choice. As long as we&amp;#8217;re talking with people, as long as we&amp;#8217;re connected with people, it&amp;#8217;s easier to love and harder to hate.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-this-means-for-how-we-work-and-live&#34;&gt;What This Means for How We Work and Live&lt;/h2&gt;
&lt;p&gt;This applies to every area of our lives, including our professional relationships. In sales, you&amp;#8217;re constantly dealing with people who see things differently than you do. Prospects who have different priorities. Colleagues who have different approaches. Managers who have different expectations.&lt;/p&gt;
&lt;p&gt;The principles that made Charlie Kirk effective in his debates are the same principles that make great salespeople:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Listen first.&lt;/strong&gt; Really listen to understand, not just to respond.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Show respect for the person,&lt;/strong&gt; even when you disagree with their position.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Control your emotions.&lt;/strong&gt; Focus on the making your case rather than making the other person wrong.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Focus on ideas, not personalities.&lt;/strong&gt; Attack the problem, not the person.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Be willing to be wrong.&lt;/strong&gt; Sometimes the other person has better information or a better perspective.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Find common ground.&lt;/strong&gt; Look for areas where you can agree before addressing areas where you differ.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-legacy-we-choose&#34;&gt;The Legacy We Choose&lt;/h2&gt;
&lt;p&gt;Charlie Kirk was willing to engage respectfully with people who vehemently disagreed with him. He showed us that you can hold strong convictions while still treating others with dignity and respect.&lt;/p&gt;
&lt;p&gt;His assassination was an attempt to silence that kind of civil discourse. The best way to honor his memory is to prove that assassination cannot silence the spirit of respectful disagreement that he embodied.&lt;/p&gt;
&lt;p&gt;This is no longer about saying &amp;#8220;This has no place in America.&amp;#8221; It&amp;#8217;s time for action. Go out there in the world. Find people you disagree with and be willing to sit down with them. Go out there and debate each other and disagree. But do it better. Our country, our communities, our families, and our workplaces depend on it.&lt;/p&gt;

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Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p><em>I had intended for this Money Monday to be something powerful, a new message that would get you fired up for this week and this season. But last week, while delivering training to an amazing group of young salespeople with wide-open minds, I learned that Charlie Kirk had been assassinated. It disturbed me deeply, and I feel compelled to deliver this message.</em></p>
<h2 id="h-the-assassination-that-shook-america">The Assassination That Shook America</h2>
<p>On Sept. 10, 2025, Charlie Kirk was fatally shot while addressing an audience at Utah Valley University in Orem, Utah. A young man, thirty-one years old with his whole life ahead of him, was killed for no other reason than someone disagreed with him.</p>
<p>After learning about the assassination, I found myself incredibly disturbed that a person in the public square could just be shot and killed like that—murdered right in front of everyone. So I did what I always do when I want to understand something: I started learning.</p>
<p>I watched hours and hours, dozens and dozens of Charlie Kirk’s videos to learn more about the man, his message, and why someone would think it would be okay to assassinate him. <em>I still haven’t found the answer to that last question.</em></p>
<h2 id="h-this-isn-t-about-politics">This Isn’t About Politics</h2>
<p>Before I go any further, let me be crystal clear: This is not a political message. This is not a religious message. It is about how we treat each other as human beings.</p>
<p>If you know me, if you’ve been to my events or training, you know I never talk about politics or religion. If you look at my social media feeds on any channel, you won’t find much that would help you understand what my politics or religion are.</p>
<p>Do I have convictions? Yes. Do I believe certain things? Yes. But they’re my beliefs, and I keep them to myself because my job is to train salespeople. I’m a sales author, trainer, expert, and consultant. That’s my lane.</p>
<p>I train salespeople no matter what they believe. I train salespeople no matter what their religion. I train salespeople and help salespeople no matter where they’re from or what their walk of life is.</p>
<p>I don’t care where you come from because my entire purpose, my reason for being on earth, is to help you sell more, help you gain confidence, and to help you with your biggest sales questions and challenges.</p>
<h2 id="h-what-charlie-kirk-s-example-taught-me">What Charlie Kirk’s Example Taught Me</h2>
<p>What I discovered in watching those videos was something that transcends political beliefs. Charlie Kirk’s example was his willingness to go sit down face-to-face with people who disagreed with him, sometimes vehemently, and just have a conversation. And do it respectfully.</p>
<p>I noticed something remarkable in his videos: More than once, he said, “You know what, I stand corrected.” Someone would come to him with a different set of facts, and he would say, “Okay, that sounds right. I agree with you.” In many cases, he would shake the person’s hand after a debate.</p>
<p>He was respectful. It was never about the person. It wasn’t personal. He didn’t hate the person. He had conversations about their ideas. How Charlie Kirk disagreed mattered.</p>
<p>That is what we need to get back to. Not someplace in the future—today, right now.</p>
<h2 id="h-the-human-cost">The Human Cost</h2>
<p>I watched his wife’s, Erica’s, message to the world, and I found myself on an airplane as a grown man with tears streaming down my face, trying not to let everyone see that I was crying. It was heartbreaking watching her pain.</p>
<p>She has two kids; they are one- and three-years-old. That assassin changed their lives forever.</p>
<p>I can’t imagine when one of them gets older and either finds the video of their daddy getting assassinated or someone puts it in front of them. If you step into that frame for just a moment with your human empathy, it will make you hurt.</p>
<p>Charlie’s children will be raised with stories instead of memories, photographs instead of laughter, and silence where their father’s voice should have guided and loved them.</p>
<h2 id="h-the-conflict-we-all-face">The Conflict We All Face</h2>
<p>Everywhere in our lives with other people, we have disagreement. Everywhere in our lives, we have conflict. It’s not just politics or religion. It’s not just philosophy.</p>
<p>We have this conflict in our families. We have this conflict at work. If you’re in sales, you know this because you’re always in conflict with other people at work. You know the internal sell is harder than the external sell. You know there are people inside your organization who just don’t believe the same things you believe.</p>
<p>The choice you make is this: You either push them aside, shun them, treat them like objects, choose to hate them—or you can make the choice to go sit down and have a conversation with them.</p>
<h2 id="h-the-power-of-face-to-face-conversation">The Power of Face-to-Face Conversation</h2>
<p>Here’s the thing about talking with people: While you’re talking with people, it’s hard to hate them while you’re standing in front of them. You can’t see them as less than human. You have to see them as another person. It’s just necessary to have that conversation.</p>
<p>Sometimes you can agree to disagree, but the act of sitting down and talking changes everything.</p>
<p>Utah Governor Spencer Cox said something profound after Charlie’s assassination: “Words are not violence. Violence is violence.”</p>
<p>He also said that social media is a cancer, and I partly agree with him. Social media has been huge for me as a businessperson. I use it all the time. I love LinkedIn; I even have a brand new book coming out on LinkedIn.</p>
<p>But social media becomes a cancer when, instead of stepping into our empathy and feeling what other people feel and looking at the world through their lens, we’re able to write the most horrific things about them. We’re able to create memes about a young man who was killed, who was assassinated in the public square.</p>
<p>When you’re celebrating someone else’s assassination on social media, it’s because you no longer see them as a human being. That’s when it becomes a cancer.</p>
<h2 id="h-we-have-a-choice">We Have a Choice</h2>
<p>Governor Cox wasn’t sure whether Charlie Kirk’s assassination would be a pivot point that changes us. He said only history will reveal that. But he did say that each of us has a choice. We can make the choice to change how we disagree with each other, to change how we debate.</p>
<p>You have a choice. You can choose to disagree better.</p>
<p>The choice is that you can see people—whether you’re looking at them through the lens of social media, a TV screen, or a phone screen—and choose to step into their shoes and see them as a person. You can use your God-given empathy to take a moment and try to see their point of view.</p>
<p>You don’t have to agree with it, but you can still view things through their lens. And if you can see someone else’s point of view, there might be an opportunity to find common ground or compromise.</p>
<h2 id="h-america-was-built-on-disagreement">America Was Built on Disagreement</h2>
<p>The thing I love about America is that we were founded on debate. America was founded on disagreement. Our entire system is built for us to have multiple sides coming together.</p>
<p>It works because we have all these different voices, and it’s messy because we don’t agree with each other. But the beautiful thing about that mess, the beautiful thing about all those people disagreeing, is that one side almost never gets all the power.</p>
<p>Our founding fathers understood that absolute power corrupts absolutely. Because we have all those dissenting voices, because we have to compromise we make progress.</p>
<p>In recent years though, an evil mindset has slowly creeped into society. “You don’t agree with me, therefore you’re bad, and bad people like you deserve to die.”</p>
<p>But when all those voices begin to debate and sit down and see each other as human beings, somewhere along the line we make small agreements that move us forward. As a country, we have consistently moved forward and gotten better over time because we disagree with each other.</p>
<h2 id="h-the-call-to-action">The Call to Action</h2>
<p>Governor Cox said something I love. Put social media down. Put the phone down. Go out and touch some grass. Go hug someone. Tell them that you love them. Go sit down and talk with someone you don’t agree with. You might walk away and still disagree, but you can still have a meal together.</p>
<p>Back in college, when we were having debates—and when I was in college, you actually got to have debates with two sides—we would debate with each other in classrooms. We would debate our ideas all the way to the point where we basically had to shake hands and say we’re walking away. And then we would go hang out with each other.</p>
<p>We can do this. As human beings, we have the agency to make this choice. As long as we’re talking with people, as long as we’re connected with people, it’s easier to love and harder to hate.</p>
<h2 id="h-what-this-means-for-how-we-work-and-live">What This Means for How We Work and Live</h2>
<p>This applies to every area of our lives, including our professional relationships. In sales, you’re constantly dealing with people who see things differently than you do. Prospects who have different priorities. Colleagues who have different approaches. Managers who have different expectations.</p>
<p>The principles that made Charlie Kirk effective in his debates are the same principles that make great salespeople:</p>
<ul>
<li><strong>Listen first.</strong> Really listen to understand, not just to respond.</li>
<li><strong>Show respect for the person,</strong> even when you disagree with their position.</li>
<li><strong>Control your emotions.</strong> Focus on the making your case rather than making the other person wrong.</li>
<li><strong>Focus on ideas, not personalities.</strong> Attack the problem, not the person.</li>
<li><strong>Be willing to be wrong.</strong> Sometimes the other person has better information or a better perspective.</li>
<li><strong>Find common ground.</strong> Look for areas where you can agree before addressing areas where you differ.</li>
</ul>
<h2 id="h-the-legacy-we-choose">The Legacy We Choose</h2>
<p>Charlie Kirk was willing to engage respectfully with people who vehemently disagreed with him. He showed us that you can hold strong convictions while still treating others with dignity and respect.</p>
<p>His assassination was an attempt to silence that kind of civil discourse. The best way to honor his memory is to prove that assassination cannot silence the spirit of respectful disagreement that he embodied.</p>
<p>This is no longer about saying “This has no place in America.” It’s time for action. Go out there in the world. Find people you disagree with and be willing to sit down with them. Go out there and debate each other and disagree. But do it better. Our country, our communities, our families, and our workplaces depend on it.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;&lt;em&gt;I had intended for this Money Monday to be something powerful, a new message that would get you fired up for this week and this season. But last week, while delivering training to an amazing group of young salespeople with wide-open minds, I learned that Charlie Kirk had been assassinated. It disturbed me deeply, and I feel compelled to deliver this message.&lt;/em&gt;&lt;/p&gt;
&lt;h2 id=&#34;h-the-assassination-that-shook-america&#34;&gt;The Assassination That Shook America&lt;/h2&gt;
&lt;p&gt;On Sept. 10, 2025, Charlie Kirk was fatally shot while addressing an audience at Utah Valley University in Orem, Utah. A young man, thirty-one years old with his whole life ahead of him, was killed for no other reason than someone disagreed with him.&lt;/p&gt;
&lt;p&gt;After learning about the assassination, I found myself incredibly disturbed that a person in the public square could just be shot and killed like that—murdered right in front of everyone. So I did what I always do when I want to understand something: I started learning.&lt;/p&gt;
&lt;p&gt;I watched hours and hours, dozens and dozens of Charlie Kirk’s videos to learn more about the man, his message, and why someone would think it would be okay to assassinate him. &lt;em&gt;I still haven’t found the answer to that last question.&lt;/em&gt;&lt;/p&gt;
&lt;h2 id=&#34;h-this-isn-t-about-politics&#34;&gt;This Isn’t About Politics&lt;/h2&gt;
&lt;p&gt;Before I go any further, let me be crystal clear: This is not a political message. This is not a religious message. It is about how we treat each other as human beings.&lt;/p&gt;
&lt;p&gt;If you know me, if you’ve been to my events or training, you know I never talk about politics or religion. If you look at my social media feeds on any channel, you won’t find much that would help you understand what my politics or religion are.&lt;/p&gt;
&lt;p&gt;Do I have convictions? Yes. Do I believe certain things? Yes. But they’re my beliefs, and I keep them to myself because my job is to train salespeople. I’m a sales author, trainer, expert, and consultant. That’s my lane.&lt;/p&gt;
&lt;p&gt;I train salespeople no matter what they believe. I train salespeople no matter what their religion. I train salespeople and help salespeople no matter where they’re from or what their walk of life is.&lt;/p&gt;
&lt;p&gt;I don’t care where you come from because my entire purpose, my reason for being on earth, is to help you sell more, help you gain confidence, and to help you with your biggest sales questions and challenges.&lt;/p&gt;
&lt;h2 id=&#34;h-what-charlie-kirk-s-example-taught-me&#34;&gt;What Charlie Kirk’s Example Taught Me&lt;/h2&gt;
&lt;p&gt;What I discovered in watching those videos was something that transcends political beliefs. Charlie Kirk’s example was his willingness to go sit down face-to-face with people who disagreed with him, sometimes vehemently, and just have a conversation. And do it respectfully.&lt;/p&gt;
&lt;p&gt;I noticed something remarkable in his videos: More than once, he said, “You know what, I stand corrected.” Someone would come to him with a different set of facts, and he would say, “Okay, that sounds right. I agree with you.” In many cases, he would shake the person’s hand after a debate.&lt;/p&gt;
&lt;p&gt;He was respectful. It was never about the person. It wasn’t personal. He didn’t hate the person. He had conversations about their ideas. How Charlie Kirk disagreed mattered.&lt;/p&gt;
&lt;p&gt;That is what we need to get back to. Not someplace in the future—today, right now.&lt;/p&gt;
&lt;h2 id=&#34;h-the-human-cost&#34;&gt;The Human Cost&lt;/h2&gt;
&lt;p&gt;I watched his wife’s, Erica’s, message to the world, and I found myself on an airplane as a grown man with tears streaming down my face, trying not to let everyone see that I was crying. It was heartbreaking watching her pain.&lt;/p&gt;
&lt;p&gt;She has two kids; they are one- and three-years-old. That assassin changed their lives forever.&lt;/p&gt;
&lt;p&gt;I can’t imagine when one of them gets older and either finds the video of their daddy getting assassinated or someone puts it in front of them. If you step into that frame for just a moment with your human empathy, it will make you hurt.&lt;/p&gt;
&lt;p&gt;Charlie’s children will be raised with stories instead of memories, photographs instead of laughter, and silence where their father’s voice should have guided and loved them.&lt;/p&gt;
&lt;h2 id=&#34;h-the-conflict-we-all-face&#34;&gt;The Conflict We All Face&lt;/h2&gt;
&lt;p&gt;Everywhere in our lives with other people, we have disagreement. Everywhere in our lives, we have conflict. It’s not just politics or religion. It’s not just philosophy.&lt;/p&gt;
&lt;p&gt;We have this conflict in our families. We have this conflict at work. If you’re in sales, you know this because you’re always in conflict with other people at work. You know the internal sell is harder than the external sell. You know there are people inside your organization who just don’t believe the same things you believe.&lt;/p&gt;
&lt;p&gt;The choice you make is this: You either push them aside, shun them, treat them like objects, choose to hate them—or you can make the choice to go sit down and have a conversation with them.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-face-to-face-conversation&#34;&gt;The Power of Face-to-Face Conversation&lt;/h2&gt;
&lt;p&gt;Here’s the thing about talking with people: While you’re talking with people, it’s hard to hate them while you’re standing in front of them. You can’t see them as less than human. You have to see them as another person. It’s just necessary to have that conversation.&lt;/p&gt;
&lt;p&gt;Sometimes you can agree to disagree, but the act of sitting down and talking changes everything.&lt;/p&gt;
&lt;p&gt;Utah Governor Spencer Cox said something profound after Charlie’s assassination: “Words are not violence. Violence is violence.”&lt;/p&gt;
&lt;p&gt;He also said that social media is a cancer, and I partly agree with him. Social media has been huge for me as a businessperson. I use it all the time. I love LinkedIn; I even have a brand new book coming out on LinkedIn.&lt;/p&gt;
&lt;p&gt;But social media becomes a cancer when, instead of stepping into our empathy and feeling what other people feel and looking at the world through their lens, we’re able to write the most horrific things about them. We’re able to create memes about a young man who was killed, who was assassinated in the public square.&lt;/p&gt;
&lt;p&gt;When you’re celebrating someone else’s assassination on social media, it’s because you no longer see them as a human being. That’s when it becomes a cancer.&lt;/p&gt;
&lt;h2 id=&#34;h-we-have-a-choice&#34;&gt;We Have a Choice&lt;/h2&gt;
&lt;p&gt;Governor Cox wasn’t sure whether Charlie Kirk’s assassination would be a pivot point that changes us. He said only history will reveal that. But he did say that each of us has a choice. We can make the choice to change how we disagree with each other, to change how we debate.&lt;/p&gt;
&lt;p&gt;You have a choice. You can choose to disagree better.&lt;/p&gt;
&lt;p&gt;The choice is that you can see people—whether you’re looking at them through the lens of social media, a TV screen, or a phone screen—and choose to step into their shoes and see them as a person. You can use your God-given empathy to take a moment and try to see their point of view.&lt;/p&gt;
&lt;p&gt;You don’t have to agree with it, but you can still view things through their lens. And if you can see someone else’s point of view, there might be an opportunity to find common ground or compromise.&lt;/p&gt;
&lt;h2 id=&#34;h-america-was-built-on-disagreement&#34;&gt;America Was Built on Disagreement&lt;/h2&gt;
&lt;p&gt;The thing I love about America is that we were founded on debate. America was founded on disagreement. Our entire system is built for us to have multiple sides coming together.&lt;/p&gt;
&lt;p&gt;It works because we have all these different voices, and it’s messy because we don’t agree with each other. But the beautiful thing about that mess, the beautiful thing about all those people disagreeing, is that one side almost never gets all the power.&lt;/p&gt;
&lt;p&gt;Our founding fathers understood that absolute power corrupts absolutely. Because we have all those dissenting voices, because we have to compromise we make progress.&lt;/p&gt;
&lt;p&gt;In recent years though, an evil mindset has slowly creeped into society. “You don’t agree with me, therefore you’re bad, and bad people like you deserve to die.”&lt;/p&gt;
&lt;p&gt;But when all those voices begin to debate and sit down and see each other as human beings, somewhere along the line we make small agreements that move us forward. As a country, we have consistently moved forward and gotten better over time because we disagree with each other.&lt;/p&gt;
&lt;h2 id=&#34;h-the-call-to-action&#34;&gt;The Call to Action&lt;/h2&gt;
&lt;p&gt;Governor Cox said something I love. Put social media down. Put the phone down. Go out and touch some grass. Go hug someone. Tell them that you love them. Go sit down and talk with someone you don’t agree with. You might walk away and still disagree, but you can still have a meal together.&lt;/p&gt;
&lt;p&gt;Back in college, when we were having debates—and when I was in college, you actually got to have debates with two sides—we would debate with each other in classrooms. We would debate our ideas all the way to the point where we basically had to shake hands and say we’re walking away. And then we would go hang out with each other.&lt;/p&gt;
&lt;p&gt;We can do this. As human beings, we have the agency to make this choice. As long as we’re talking with people, as long as we’re connected with people, it’s easier to love and harder to hate.&lt;/p&gt;
&lt;h2 id=&#34;h-what-this-means-for-how-we-work-and-live&#34;&gt;What This Means for How We Work and Live&lt;/h2&gt;
&lt;p&gt;This applies to every area of our lives, including our professional relationships. In sales, you’re constantly dealing with people who see things differently than you do. Prospects who have different priorities. Colleagues who have different approaches. Managers who have different expectations.&lt;/p&gt;
&lt;p&gt;The principles that made Charlie Kirk effective in his debates are the same principles that make great salespeople:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Listen first.&lt;/strong&gt; Really listen to understand, not just to respond.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Show respect for the person,&lt;/strong&gt; even when you disagree with their position.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Control your emotions.&lt;/strong&gt; Focus on the making your case rather than making the other person wrong.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Focus on ideas, not personalities.&lt;/strong&gt; Attack the problem, not the person.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Be willing to be wrong.&lt;/strong&gt; Sometimes the other person has better information or a better perspective.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Find common ground.&lt;/strong&gt; Look for areas where you can agree before addressing areas where you differ.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-the-legacy-we-choose&#34;&gt;The Legacy We Choose&lt;/h2&gt;
&lt;p&gt;Charlie Kirk was willing to engage respectfully with people who vehemently disagreed with him. He showed us that you can hold strong convictions while still treating others with dignity and respect.&lt;/p&gt;
&lt;p&gt;His assassination was an attempt to silence that kind of civil discourse. The best way to honor his memory is to prove that assassination cannot silence the spirit of respectful disagreement that he embodied.&lt;/p&gt;
&lt;p&gt;This is no longer about saying “This has no place in America.” It’s time for action. Go out there in the world. Find people you disagree with and be willing to sit down with them. Go out there and debate each other and disagree. But do it better. Our country, our communities, our families, and our workplaces depend on it.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Sun, 14 Sep 2025 20:50:00 &#43;0000</pubDate>
                <itunes:duration>740</itunes:duration>
                
                
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                <itunes:title>The One-Question Revolution That Transforms Sales Discovery</itunes:title>
                <title>The One-Question Revolution That Transforms Sales Discovery</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;What if one simple discovery question could close your next big deal?&lt;/p&gt;
&lt;p&gt;Here’s the one I used: “Tell me what’s going on with your team?”&lt;/p&gt;
&lt;p&gt;Then I shut up and listened. The buying committee talked, debated, and worked their way toward their own clarity. By the end of the call, they had essentially closed the deal for me. I barely said a word.&lt;/p&gt;
&lt;p&gt;That’s not a fairy tale—it happened. And it proves why most sales discovery fails: reps focus on their checklist and pitch instead of helping the buyer gain clarity.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-certainty-crisis-killing-your-deals&#34;&gt;&lt;strong&gt;The Certainty Crisis Killing Your Deals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Dr. Lorenzo Bizzi joined The Sales Gravy Podcast and revealed a simple truth: Buyer uncertainty kills deals.&lt;/p&gt;
&lt;p&gt;Traditional sales discovery often increases that uncertainty. Rigid qualifying questions, seller-centric agendas, and shallow data gathering make buyers feel misunderstood and cautious.&lt;/p&gt;
&lt;p&gt;When you approach discovery this way, you’re eroding trust. Sure, buyers are evaluating your product—but they’re also evaluating whether you understand their world. And if you can’t help them gain clarity, even the best solution won’t move the deal forward.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-science-of-deep-sales-discovery&#34;&gt;&lt;strong&gt;The Science of Deep Sales Discovery&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The most effective influence tactic isn&amp;#8217;t charm, rapport, or even product demos. It&amp;#8217;s clearly displaying the arguments and reasons why your solution works for their specific situation.&lt;/p&gt;
&lt;p&gt;But you can&amp;#8217;t build rational arguments until you truly understand the problem. And you can&amp;#8217;t understand the problem until you &lt;a href=&#34;https://salesgravy.com/8-discovery-mistakes-you-need-stop-making-now/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;master deep discovery&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Deep discovery operates on two levels:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;The Organizational Level&lt;/strong&gt;: What metrics matter to the company? What are the measurable business outcomes they&amp;#8217;re trying to achieve? What&amp;#8217;s the cost of inaction?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;The Individual Level&lt;/strong&gt;: What&amp;#8217;s at stake for each stakeholder personally? How will this decision impact their performance review, their standing with leadership, and their career trajectory?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Remember: Organizations don&amp;#8217;t make decisions. People do.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-one-question&#34;&gt;&lt;strong&gt;The Power of One Question&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The most powerful discovery conversations start with one well-crafted, open-ended question that invites the buyer to tell their story—not your story about how great your product is.&amp;#160;&lt;/p&gt;
&lt;p&gt;The question I used—&amp;#8221;Tell me what&amp;#8217;s going on with your team?&amp;#8221;—worked because it was:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Open-ended, with no leading assumptions.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Centered on their world, not my product.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Neutral, without judgment or bias.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Broad enough to go anywhere.&lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When you ask the right question and then listen, the buyer starts &lt;a href=&#34;https://salesgravy.com/the-art-of-sales-helping-buyers-to-close-themselves/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;convincing themselves&lt;/strong&gt;&lt;/a&gt;. They begin connecting the dots between their current situation and what they need to change.&amp;#160;&lt;/p&gt;
&lt;p&gt;And here&amp;#8217;s the key: If the buyer says it, it&amp;#8217;s the truth. If you say it, you&amp;#8217;re just another salesperson spinning a pitch.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-cognitive-empathy-is-the-difference-maker&#34;&gt;&lt;strong&gt;Cognitive Empathy Is The Difference Maker&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Dr. Lorenzo Bizzi defines several types of empathy. But for salespeople, the distinction that matters is simple: affective empathy pulls you off course, while cognitive empathy keeps you sharp, connected, and in control.&lt;/p&gt;
&lt;p&gt;Affective empathy—actually feeling what your buyers feel—will drain your energy and cloud your judgment. When they&amp;#8217;re frustrated, you get frustrated. When they&amp;#8217;re uncertain, you become uncertain.&lt;/p&gt;
&lt;p&gt;Cognitive empathy is different. It’s the ability to recognize and understand what your buyer is feeling without taking it on yourself. You stay clear-headed and outcome-focused, while still connecting deeply with their situation.&amp;#160;&lt;/p&gt;
&lt;p&gt;In discovery, cognitive empathy shows up in the emotional nuance most salespeople miss—a pause before they answer, a change in tone, or hesitation in their voice. That’s your cue to lean in, ask a clarifying question, and uncover what’s really driving their hesitation.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&amp;#8220;You paused when I asked about your current system. What&amp;#8217;s on your mind?&amp;#8221;&lt;/li&gt;
&lt;li&gt;&amp;#8220;I heard some frustration in your voice when you mentioned the timeline. Help me understand what&amp;#8217;s driving that.&amp;#8221;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Deals get won in the emotional subtleties that surface-level discovery never uncovers.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-ai-factor-why-discovery-matters-more-than-ever&#34;&gt;&lt;strong&gt;The AI Factor: Why Discovery Matters More Than Ever&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Artificial intelligence is democratizing sales presentations. Everyone can now generate polished decks, sharp ROI models, and slick proposals. When everything looks perfect, how do buyers decide?&lt;/p&gt;
&lt;p&gt;They choose the salesperson who understands them best. The one who helped them see their situation more clearly than they saw it themselves.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/can-ai-really-replace-salespeople-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;AI can’t replicate that.&lt;/strong&gt; &lt;/a&gt;It can’t read the unspoken hesitation in a prospect’s voice or ask the follow-up question that unlocks the real issue. That’s human territory. And it’s where skilled discovery gives you the ultimate edge.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-5-step-discovery-revolution-framework&#34;&gt;&lt;strong&gt;The 5-Step Discovery Revolution Framework&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s how to revolutionize your discovery process:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Start Broad, Then Narrow&lt;/strong&gt;: Begin with one expansive question that invites storytelling. Let them paint the full picture before you start drilling down into specifics.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Listen for Stories, Not Data Points&lt;/strong&gt;: People communicate in narratives, not bullet points. Pay attention to the story they&amp;#8217;re telling and help them connect the dots.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Guide, Don&amp;#8217;t Interrogate&lt;/strong&gt;: Your job isn&amp;#8217;t to extract information. It&amp;#8217;s to help them organize their thoughts and gain clarity on their situation.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Follow the Energy&lt;/strong&gt;: When you notice emotional shifts, that&amp;#8217;s where the real information lives. Dig in instead of sticking to your script.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Reflect and Clarify&lt;/strong&gt;: &amp;#8220;Here&amp;#8217;s what I&amp;#8217;m hearing&amp;#8230;&amp;#8221; proves you&amp;#8217;re listening and helps them hear their own story from a new perspective.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-path-forward&#34;&gt;&lt;strong&gt;The Path Forward&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The future belongs to sellers who understand that sales discovery is about helping buyers gain the certainty they need to move forward with confidence, not checking boxes.&lt;/p&gt;
&lt;p&gt;Master this approach, and buyers will thank you for helping them see their situation more clearly. And you&amp;#8217;ll wonder why you ever thought you needed to talk so much to sell so much.&lt;/p&gt;
&lt;p&gt;Stop interrogating. Start facilitating. The difference will transform your sales results—and how you think about selling.&lt;/p&gt;
&lt;p&gt;The revolution starts with one question. What will yours be?&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you want to take your sales discovery to the next level, you need to understand how different buyers think and make decisions. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Grab your free copy of the ACED Buyer Style Playbook&lt;/a&gt;&lt;/strong&gt; and learn how to adapt your discovery approach to every buyer type.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>What if one simple discovery question could close your next big deal?</p>
<p>Here’s the one I used: “Tell me what’s going on with your team?”</p>
<p>Then I shut up and listened. The buying committee talked, debated, and worked their way toward their own clarity. By the end of the call, they had essentially closed the deal for me. I barely said a word.</p>
<p>That’s not a fairy tale—it happened. And it proves why most sales discovery fails: reps focus on their checklist and pitch instead of helping the buyer gain clarity.</p>
<h2 id="h-the-certainty-crisis-killing-your-deals"><strong>The Certainty Crisis Killing Your Deals</strong></h2>
<p>Dr. Lorenzo Bizzi joined The Sales Gravy Podcast and revealed a simple truth: Buyer uncertainty kills deals.</p>
<p>Traditional sales discovery often increases that uncertainty. Rigid qualifying questions, seller-centric agendas, and shallow data gathering make buyers feel misunderstood and cautious.</p>
<p>When you approach discovery this way, you’re eroding trust. Sure, buyers are evaluating your product—but they’re also evaluating whether you understand their world. And if you can’t help them gain clarity, even the best solution won’t move the deal forward.</p>
<h2 id="h-the-science-of-deep-sales-discovery"><strong>The Science of Deep Sales Discovery</strong></h2>
<p>The most effective influence tactic isn’t charm, rapport, or even product demos. It’s clearly displaying the arguments and reasons why your solution works for their specific situation.</p>
<p>But you can’t build rational arguments until you truly understand the problem. And you can’t understand the problem until you <a href="https://salesgravy.com/8-discovery-mistakes-you-need-stop-making-now/" rel="nofollow"><strong>master deep discovery</strong></a><strong>.</strong></p>
<p>Deep discovery operates on two levels:</p>
<ul>
<li><strong>The Organizational Level</strong>: What metrics matter to the company? What are the measurable business outcomes they’re trying to achieve? What’s the cost of inaction?</li>
<li><strong>The Individual Level</strong>: What’s at stake for each stakeholder personally? How will this decision impact their performance review, their standing with leadership, and their career trajectory?</li>
</ul>
<p>Remember: Organizations don’t make decisions. People do.</p>
<h2 id="h-the-power-of-one-question"><strong>The Power of One Question</strong></h2>
<p>The most powerful discovery conversations start with one well-crafted, open-ended question that invites the buyer to tell their story—not your story about how great your product is. </p>
<p>The question I used—”Tell me what’s going on with your team?”—worked because it was:</p>
<ul>
<li><strong>Open-ended, with no leading assumptions.</strong></li>
<li><strong>Centered on their world, not my product.</strong></li>
<li><strong>Neutral, without judgment or bias.</strong></li>
<li><strong>Broad enough to go anywhere.</strong></li>
</ul>
<p>When you ask the right question and then listen, the buyer starts <a href="https://salesgravy.com/the-art-of-sales-helping-buyers-to-close-themselves/" rel="nofollow"><strong>convincing themselves</strong></a>. They begin connecting the dots between their current situation and what they need to change. </p>
<p>And here’s the key: If the buyer says it, it’s the truth. If you say it, you’re just another salesperson spinning a pitch.</p>
<h2 id="h-cognitive-empathy-is-the-difference-maker"><strong>Cognitive Empathy Is The Difference Maker</strong></h2>
<p>Dr. Lorenzo Bizzi defines several types of empathy. But for salespeople, the distinction that matters is simple: affective empathy pulls you off course, while cognitive empathy keeps you sharp, connected, and in control.</p>
<p>Affective empathy—actually feeling what your buyers feel—will drain your energy and cloud your judgment. When they’re frustrated, you get frustrated. When they’re uncertain, you become uncertain.</p>
<p>Cognitive empathy is different. It’s the ability to recognize and understand what your buyer is feeling without taking it on yourself. You stay clear-headed and outcome-focused, while still connecting deeply with their situation. </p>
<p>In discovery, cognitive empathy shows up in the emotional nuance most salespeople miss—a pause before they answer, a change in tone, or hesitation in their voice. That’s your cue to lean in, ask a clarifying question, and uncover what’s really driving their hesitation.</p>
<ul>
<li>“You paused when I asked about your current system. What’s on your mind?”</li>
<li>“I heard some frustration in your voice when you mentioned the timeline. Help me understand what’s driving that.”</li>
</ul>
<p>Deals get won in the emotional subtleties that surface-level discovery never uncovers.</p>
<h2 id="h-the-ai-factor-why-discovery-matters-more-than-ever"><strong>The AI Factor: Why Discovery Matters More Than Ever</strong></h2>
<p>Artificial intelligence is democratizing sales presentations. Everyone can now generate polished decks, sharp ROI models, and slick proposals. When everything looks perfect, how do buyers decide?</p>
<p>They choose the salesperson who understands them best. The one who helped them see their situation more clearly than they saw it themselves.</p>
<p><a href="https://salesgravy.com/can-ai-really-replace-salespeople-ask-jeb/" rel="nofollow"><strong>AI can’t replicate that.</strong> </a>It can’t read the unspoken hesitation in a prospect’s voice or ask the follow-up question that unlocks the real issue. That’s human territory. And it’s where skilled discovery gives you the ultimate edge.</p>
<h2 id="h-the-5-step-discovery-revolution-framework"><strong>The 5-Step Discovery Revolution Framework</strong></h2>
<p>Here’s how to revolutionize your discovery process:</p>
<ol>
<li><strong>Start Broad, Then Narrow</strong>: Begin with one expansive question that invites storytelling. Let them paint the full picture before you start drilling down into specifics.</li>
<li><strong>Listen for Stories, Not Data Points</strong>: People communicate in narratives, not bullet points. Pay attention to the story they’re telling and help them connect the dots.</li>
<li><strong>Guide, Don’t Interrogate</strong>: Your job isn’t to extract information. It’s to help them organize their thoughts and gain clarity on their situation.</li>
<li><strong>Follow the Energy</strong>: When you notice emotional shifts, that’s where the real information lives. Dig in instead of sticking to your script.</li>
<li><strong>Reflect and Clarify</strong>: “Here’s what I’m hearing…” proves you’re listening and helps them hear their own story from a new perspective.</li>
</ol>
<h2 id="h-the-path-forward"><strong>The Path Forward</strong></h2>
<p>The future belongs to sellers who understand that sales discovery is about helping buyers gain the certainty they need to move forward with confidence, not checking boxes.</p>
<p>Master this approach, and buyers will thank you for helping them see their situation more clearly. And you’ll wonder why you ever thought you needed to talk so much to sell so much.</p>
<p>Stop interrogating. Start facilitating. The difference will transform your sales results—and how you think about selling.</p>
<p>The revolution starts with one question. What will yours be?</p>
<hr/>
<p>If you want to take your sales discovery to the next level, you need to understand how different buyers think and make decisions. <strong><a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">Grab your free copy of the ACED Buyer Style Playbook</a></strong> and learn how to adapt your discovery approach to every buyer type.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;What if one simple discovery question could close your next big deal?&lt;/p&gt;
&lt;p&gt;Here’s the one I used: “Tell me what’s going on with your team?”&lt;/p&gt;
&lt;p&gt;Then I shut up and listened. The buying committee talked, debated, and worked their way toward their own clarity. By the end of the call, they had essentially closed the deal for me. I barely said a word.&lt;/p&gt;
&lt;p&gt;That’s not a fairy tale—it happened. And it proves why most sales discovery fails: reps focus on their checklist and pitch instead of helping the buyer gain clarity.&lt;/p&gt;
&lt;h2 id=&#34;h-the-certainty-crisis-killing-your-deals&#34;&gt;&lt;strong&gt;The Certainty Crisis Killing Your Deals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Dr. Lorenzo Bizzi joined The Sales Gravy Podcast and revealed a simple truth: Buyer uncertainty kills deals.&lt;/p&gt;
&lt;p&gt;Traditional sales discovery often increases that uncertainty. Rigid qualifying questions, seller-centric agendas, and shallow data gathering make buyers feel misunderstood and cautious.&lt;/p&gt;
&lt;p&gt;When you approach discovery this way, you’re eroding trust. Sure, buyers are evaluating your product—but they’re also evaluating whether you understand their world. And if you can’t help them gain clarity, even the best solution won’t move the deal forward.&lt;/p&gt;
&lt;h2 id=&#34;h-the-science-of-deep-sales-discovery&#34;&gt;&lt;strong&gt;The Science of Deep Sales Discovery&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The most effective influence tactic isn’t charm, rapport, or even product demos. It’s clearly displaying the arguments and reasons why your solution works for their specific situation.&lt;/p&gt;
&lt;p&gt;But you can’t build rational arguments until you truly understand the problem. And you can’t understand the problem until you &lt;a href=&#34;https://salesgravy.com/8-discovery-mistakes-you-need-stop-making-now/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;master deep discovery&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Deep discovery operates on two levels:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;The Organizational Level&lt;/strong&gt;: What metrics matter to the company? What are the measurable business outcomes they’re trying to achieve? What’s the cost of inaction?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;The Individual Level&lt;/strong&gt;: What’s at stake for each stakeholder personally? How will this decision impact their performance review, their standing with leadership, and their career trajectory?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Remember: Organizations don’t make decisions. People do.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-one-question&#34;&gt;&lt;strong&gt;The Power of One Question&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The most powerful discovery conversations start with one well-crafted, open-ended question that invites the buyer to tell their story—not your story about how great your product is. &lt;/p&gt;
&lt;p&gt;The question I used—”Tell me what’s going on with your team?”—worked because it was:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Open-ended, with no leading assumptions.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Centered on their world, not my product.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Neutral, without judgment or bias.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Broad enough to go anywhere.&lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When you ask the right question and then listen, the buyer starts &lt;a href=&#34;https://salesgravy.com/the-art-of-sales-helping-buyers-to-close-themselves/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;convincing themselves&lt;/strong&gt;&lt;/a&gt;. They begin connecting the dots between their current situation and what they need to change. &lt;/p&gt;
&lt;p&gt;And here’s the key: If the buyer says it, it’s the truth. If you say it, you’re just another salesperson spinning a pitch.&lt;/p&gt;
&lt;h2 id=&#34;h-cognitive-empathy-is-the-difference-maker&#34;&gt;&lt;strong&gt;Cognitive Empathy Is The Difference Maker&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Dr. Lorenzo Bizzi defines several types of empathy. But for salespeople, the distinction that matters is simple: affective empathy pulls you off course, while cognitive empathy keeps you sharp, connected, and in control.&lt;/p&gt;
&lt;p&gt;Affective empathy—actually feeling what your buyers feel—will drain your energy and cloud your judgment. When they’re frustrated, you get frustrated. When they’re uncertain, you become uncertain.&lt;/p&gt;
&lt;p&gt;Cognitive empathy is different. It’s the ability to recognize and understand what your buyer is feeling without taking it on yourself. You stay clear-headed and outcome-focused, while still connecting deeply with their situation. &lt;/p&gt;
&lt;p&gt;In discovery, cognitive empathy shows up in the emotional nuance most salespeople miss—a pause before they answer, a change in tone, or hesitation in their voice. That’s your cue to lean in, ask a clarifying question, and uncover what’s really driving their hesitation.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;“You paused when I asked about your current system. What’s on your mind?”&lt;/li&gt;
&lt;li&gt;“I heard some frustration in your voice when you mentioned the timeline. Help me understand what’s driving that.”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Deals get won in the emotional subtleties that surface-level discovery never uncovers.&lt;/p&gt;
&lt;h2 id=&#34;h-the-ai-factor-why-discovery-matters-more-than-ever&#34;&gt;&lt;strong&gt;The AI Factor: Why Discovery Matters More Than Ever&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Artificial intelligence is democratizing sales presentations. Everyone can now generate polished decks, sharp ROI models, and slick proposals. When everything looks perfect, how do buyers decide?&lt;/p&gt;
&lt;p&gt;They choose the salesperson who understands them best. The one who helped them see their situation more clearly than they saw it themselves.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/can-ai-really-replace-salespeople-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;AI can’t replicate that.&lt;/strong&gt; &lt;/a&gt;It can’t read the unspoken hesitation in a prospect’s voice or ask the follow-up question that unlocks the real issue. That’s human territory. And it’s where skilled discovery gives you the ultimate edge.&lt;/p&gt;
&lt;h2 id=&#34;h-the-5-step-discovery-revolution-framework&#34;&gt;&lt;strong&gt;The 5-Step Discovery Revolution Framework&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s how to revolutionize your discovery process:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Start Broad, Then Narrow&lt;/strong&gt;: Begin with one expansive question that invites storytelling. Let them paint the full picture before you start drilling down into specifics.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Listen for Stories, Not Data Points&lt;/strong&gt;: People communicate in narratives, not bullet points. Pay attention to the story they’re telling and help them connect the dots.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Guide, Don’t Interrogate&lt;/strong&gt;: Your job isn’t to extract information. It’s to help them organize their thoughts and gain clarity on their situation.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Follow the Energy&lt;/strong&gt;: When you notice emotional shifts, that’s where the real information lives. Dig in instead of sticking to your script.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Reflect and Clarify&lt;/strong&gt;: “Here’s what I’m hearing…” proves you’re listening and helps them hear their own story from a new perspective.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-the-path-forward&#34;&gt;&lt;strong&gt;The Path Forward&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The future belongs to sellers who understand that sales discovery is about helping buyers gain the certainty they need to move forward with confidence, not checking boxes.&lt;/p&gt;
&lt;p&gt;Master this approach, and buyers will thank you for helping them see their situation more clearly. And you’ll wonder why you ever thought you needed to talk so much to sell so much.&lt;/p&gt;
&lt;p&gt;Stop interrogating. Start facilitating. The difference will transform your sales results—and how you think about selling.&lt;/p&gt;
&lt;p&gt;The revolution starts with one question. What will yours be?&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;If you want to take your sales discovery to the next level, you need to understand how different buyers think and make decisions. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;Grab your free copy of the ACED Buyer Style Playbook&lt;/a&gt;&lt;/strong&gt; and learn how to adapt your discovery approach to every buyer type.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-one-question-revolution-that-transforms-sales-discovery/</link>
                <pubDate>Thu, 11 Sep 2025 19:25:00 &#43;0000</pubDate>
                <itunes:duration>2249</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How Emotional Regulation Impacts Sales Performance (Ask Jeb)</itunes:title>
                <title>How Emotional Regulation Impacts Sales Performance (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll make you rethink everything about sales performance: What happens when your team has all the skills, tools, and training they need, but they&amp;#8217;re still underperforming because they can&amp;#8217;t regulate their emotions under pressure?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s exactly what Natalie Brooks from Charlotte discovered when she noticed how drastically emotions were impacting her team&amp;#8217;s performance during tough selling days. Meanwhile, salespeople like Jordan from San Diego are making decisions they later regret—pushing forward on deals they know are wrong just because they look good on paper.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re witnessing one of the most overlooked aspects of sales performance: emotional regulation. And it&amp;#8217;s costing you deals, talent, and revenue.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-dysregulation-problem-when-emotions-hijack-performance&#34;&gt;The Dysregulation Problem: When Emotions Hijack Performance&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the brutal truth: When you&amp;#8217;re emotionally dysregulated or your nervous system is hijacked by stress, focusing on anything becomes nearly impossible. Your best discovery questions go out the window. Your qualifying discipline disappears. Your prospecting consistency evaporates.&lt;/p&gt;
&lt;p&gt;Think about it. You can have the perfect sales process, but if your rep is in fight-or-flight mode from a string of rejections, they&amp;#8217;re not executing that process effectively. They&amp;#8217;re just going through the motions while their emotional state sabotages their performance.&lt;/p&gt;
&lt;p&gt;This isn&amp;#8217;t just about &amp;#8220;feeling better.&amp;#8221; This is about creating the mental and emotional foundation that allows elite sales performance to happen consistently.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-most-sales-leaders-miss-this-completely&#34;&gt;Why Most Sales Leaders Miss This Completely&lt;/h2&gt;
&lt;p&gt;The reason most sales organizations ignore emotional regulation is the same reason they obsess over talk time metrics—it&amp;#8217;s easier to focus on activities than outcomes.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s much simpler to say &amp;#8220;make more calls&amp;#8221; than to create an environment where your team feels safe enough to regulate their emotions and perform at their peak. But here&amp;#8217;s what happens when you ignore the emotional component of sales:&lt;/p&gt;
&lt;p&gt;Your reps start making fear-based decisions. They chase deals they know are wrong fits because they&amp;#8217;re afraid of having an empty pipeline. They avoid difficult conversations because rejection feels personal. They burn out because they&amp;#8217;re running on adrenaline instead of sustainable energy.&lt;/p&gt;
&lt;p&gt;Meanwhile, your top performers aren&amp;#8217;t just skilled, they&amp;#8217;ve learned to manage their emotional state in a way that supports peak performance.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-three-pillars-of-emotional-regulation-in-sales&#34;&gt;The Three Pillars of Emotional Regulation in Sales&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Personal Regulation: The Foundation&lt;/strong&gt; Everything starts with personal habits that support emotional stability. Your &amp;#8220;why&amp;#8221; becomes your anchor during tough moments. When you&amp;#8217;re tired, exhausted, or questioning what you&amp;#8217;re doing, that purpose pulls you through.&lt;/p&gt;
&lt;p&gt;But purpose alone isn&amp;#8217;t enough. Your daily habits outside of work create the foundation for emotional regulation at work. Sleep, nutrition, exercise, stress management—these aren&amp;#8217;t &amp;#8220;nice to haves.&amp;#8221; They&amp;#8217;re the infrastructure that supports your ability to stay sharp and focused when deals get challenging.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Team Regulation: Creating Safety&lt;/strong&gt; As a leader, you have a responsibility to create psychological safety where your team can regulate together. This might look like mid-day resets where everyone takes a few deep breaths or does a quick activity to release tension from difficult calls.&lt;/p&gt;
&lt;p&gt;The key is consistency. When emotional regulation becomes part of your team culture—not just something you talk about during tough times—it shows that peak performance includes emotional wellness.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Process Regulation: Trusting Your System&lt;/strong&gt; Here&amp;#8217;s where emotional regulation meets sales discipline. When you have clear qualifying standards and you trust your process, you don&amp;#8217;t have to make emotional decisions about which deals to pursue.&lt;/p&gt;
&lt;p&gt;Ultra-high performing salespeople show discipline by recognizing that they only have so many hours in the day. They create rules they can live by rather than relying on gut feelings in the moment. If a deal doesn&amp;#8217;t cross their probability threshold, they walk away.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-courage-to-trust-your-instincts&#34;&gt;The Courage to Trust Your Instincts&lt;/h2&gt;
&lt;p&gt;One of the most powerful forms of emotional regulation is learning to trust your instincts about deals, prospects, and opportunities. We&amp;#8217;ve all had that immediate &amp;#8220;no&amp;#8221; feeling about something, but then overridden it because we wanted to please someone or didn&amp;#8217;t want to let anyone down.&lt;/p&gt;
&lt;p&gt;When you go against that inner guidance, you lose trust in yourself. And when the deal inevitably falls apart, you&amp;#8217;re not mad at the situation—you&amp;#8217;re mad at yourself for not listening to what you knew was true from the beginning.&lt;/p&gt;
&lt;p&gt;Building confidence means having the courage to feel that feeling and move with it instantly. Every choice you make is a trade-off. The choice to work on a deal that&amp;#8217;s not a strong fit is the choice to deal that is a fit on the backburner.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-build-regulation-into-your-process&#34;&gt;How to Build Regulation Into Your Process&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;For Sales Leaders:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Create daily opportunities for team emotional regulation, even if it&amp;#8217;s just a few minutes of shared breathing or tension release.&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/sales-training-courses/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;I&lt;strong&gt;mplement sales coaching methodologies&lt;/strong&gt;&lt;/a&gt; that address both the skill and emotional components of performance.&lt;/li&gt;
&lt;li&gt;Stop penalizing reps for walking away from low-probability deals when they&amp;#8217;re following proper qualifying discipline.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;For Sales Professionals:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Define your deeper why beyond just quota achievement. What does success enable you to &lt;em&gt;do&lt;/em&gt; or &lt;em&gt;become&lt;/em&gt;?&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/fanatical-prospecting/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Master prospecting disciplines&lt;/strong&gt;&lt;/a&gt; that keep your pipeline full so you can afford to walk away from poor-fit opportunities.&lt;/li&gt;
&lt;li&gt;Create qualifying thresholds that remove emotion from deal decisions.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;For Everyone:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Treat emotional regulation as seriously as any other sales skill, and recognize that it requires practice and consistency.&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/sales-eq/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Develop your Sales EQ&lt;/a&gt; alongside your technical sales abilities.&lt;/li&gt;
&lt;li&gt;Remember that emotion is just energy in motion. You can always redirect it toward your purpose.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop treating emotional regulation as a &amp;#8220;soft skill&amp;#8221; that&amp;#8217;s separate from sales performance. Your ability to manage your emotional state under pressure directly impacts your ability to execute your sales process, make good decisions, and maintain the energy needed for consistent prospecting.&lt;/p&gt;
&lt;p&gt;The best sales professionals are both skilled &lt;strong&gt;and&lt;/strong&gt;&amp;#160;emotionally regulated. They&amp;#8217;ve created the internal infrastructure that allows their skills to show up consistently, regardless of external circumstances.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you build sustainable sales success. That&amp;#8217;s how you maintain peak performance under pressure. And that&amp;#8217;s how you create the mental and emotional foundation that turns good salespeople into elite performers.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Emotional regulation starts with working the right opportunities. &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;The LinkedIn Edge&lt;/strong&gt;&lt;/a&gt; is the definitive guide to combining LinkedIn, AI, and proven outbound strategies to sell more, win more, and earn more. Pre-order your copy today.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll make you rethink everything about sales performance: What happens when your team has all the skills, tools, and training they need, but they’re still underperforming because they can’t regulate their emotions under pressure?</p>
<p>That’s exactly what Natalie Brooks from Charlotte discovered when she noticed how drastically emotions were impacting her team’s performance during tough selling days. Meanwhile, salespeople like Jordan from San Diego are making decisions they later regret—pushing forward on deals they know are wrong just because they look good on paper.</p>
<p>If you’re nodding your head right now, you’re witnessing one of the most overlooked aspects of sales performance: emotional regulation. And it’s costing you deals, talent, and revenue.</p>
<h2 id="h-the-dysregulation-problem-when-emotions-hijack-performance">The Dysregulation Problem: When Emotions Hijack Performance</h2>
<p>Here’s the brutal truth: When you’re emotionally dysregulated or your nervous system is hijacked by stress, focusing on anything becomes nearly impossible. Your best discovery questions go out the window. Your qualifying discipline disappears. Your prospecting consistency evaporates.</p>
<p>Think about it. You can have the perfect sales process, but if your rep is in fight-or-flight mode from a string of rejections, they’re not executing that process effectively. They’re just going through the motions while their emotional state sabotages their performance.</p>
<p>This isn’t just about “feeling better.” This is about creating the mental and emotional foundation that allows elite sales performance to happen consistently.</p>
<h2 id="h-why-most-sales-leaders-miss-this-completely">Why Most Sales Leaders Miss This Completely</h2>
<p>The reason most sales organizations ignore emotional regulation is the same reason they obsess over talk time metrics—it’s easier to focus on activities than outcomes.</p>
<p>It’s much simpler to say “make more calls” than to create an environment where your team feels safe enough to regulate their emotions and perform at their peak. But here’s what happens when you ignore the emotional component of sales:</p>
<p>Your reps start making fear-based decisions. They chase deals they know are wrong fits because they’re afraid of having an empty pipeline. They avoid difficult conversations because rejection feels personal. They burn out because they’re running on adrenaline instead of sustainable energy.</p>
<p>Meanwhile, your top performers aren’t just skilled, they’ve learned to manage their emotional state in a way that supports peak performance.</p>
<h2 id="h-the-three-pillars-of-emotional-regulation-in-sales">The Three Pillars of Emotional Regulation in Sales</h2>
<p><strong>Personal Regulation: The Foundation</strong> Everything starts with personal habits that support emotional stability. Your “why” becomes your anchor during tough moments. When you’re tired, exhausted, or questioning what you’re doing, that purpose pulls you through.</p>
<p>But purpose alone isn’t enough. Your daily habits outside of work create the foundation for emotional regulation at work. Sleep, nutrition, exercise, stress management—these aren’t “nice to haves.” They’re the infrastructure that supports your ability to stay sharp and focused when deals get challenging.</p>
<p><strong>Team Regulation: Creating Safety</strong> As a leader, you have a responsibility to create psychological safety where your team can regulate together. This might look like mid-day resets where everyone takes a few deep breaths or does a quick activity to release tension from difficult calls.</p>
<p>The key is consistency. When emotional regulation becomes part of your team culture—not just something you talk about during tough times—it shows that peak performance includes emotional wellness.</p>
<p><strong>Process Regulation: Trusting Your System</strong> Here’s where emotional regulation meets sales discipline. When you have clear qualifying standards and you trust your process, you don’t have to make emotional decisions about which deals to pursue.</p>
<p>Ultra-high performing salespeople show discipline by recognizing that they only have so many hours in the day. They create rules they can live by rather than relying on gut feelings in the moment. If a deal doesn’t cross their probability threshold, they walk away.</p>
<h2 id="h-the-courage-to-trust-your-instincts">The Courage to Trust Your Instincts</h2>
<p>One of the most powerful forms of emotional regulation is learning to trust your instincts about deals, prospects, and opportunities. We’ve all had that immediate “no” feeling about something, but then overridden it because we wanted to please someone or didn’t want to let anyone down.</p>
<p>When you go against that inner guidance, you lose trust in yourself. And when the deal inevitably falls apart, you’re not mad at the situation—you’re mad at yourself for not listening to what you knew was true from the beginning.</p>
<p>Building confidence means having the courage to feel that feeling and move with it instantly. Every choice you make is a trade-off. The choice to work on a deal that’s not a strong fit is the choice to deal that is a fit on the backburner.</p>
<h2 id="h-how-to-build-regulation-into-your-process">How to Build Regulation Into Your Process</h2>
<p><strong>For Sales Leaders:</strong></p>
<ul>
<li>Create daily opportunities for team emotional regulation, even if it’s just a few minutes of shared breathing or tension release.</li>
<li><a href="https://salesgravy.com/sales-training-courses/" rel="nofollow">I<strong>mplement sales coaching methodologies</strong></a> that address both the skill and emotional components of performance.</li>
<li>Stop penalizing reps for walking away from low-probability deals when they’re following proper qualifying discipline.</li>
</ul>
<p><strong>For Sales Professionals:</strong></p>
<ul>
<li>Define your deeper why beyond just quota achievement. What does success enable you to <em>do</em> or <em>become</em>?</li>
<li><a href="https://salesgravy.com/fanatical-prospecting/" rel="nofollow"><strong>Master prospecting disciplines</strong></a> that keep your pipeline full so you can afford to walk away from poor-fit opportunities.</li>
<li>Create qualifying thresholds that remove emotion from deal decisions.</li>
</ul>
<p><strong>For Everyone:</strong></p>
<ul>
<li>Treat emotional regulation as seriously as any other sales skill, and recognize that it requires practice and consistency.</li>
<li><a href="https://salesgravy.com/sales-eq/" rel="nofollow">Develop your Sales EQ</a> alongside your technical sales abilities.</li>
<li>Remember that emotion is just energy in motion. You can always redirect it toward your purpose.</li>
</ul>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Stop treating emotional regulation as a “soft skill” that’s separate from sales performance. Your ability to manage your emotional state under pressure directly impacts your ability to execute your sales process, make good decisions, and maintain the energy needed for consistent prospecting.</p>
<p>The best sales professionals are both skilled <strong>and</strong> emotionally regulated. They’ve created the internal infrastructure that allows their skills to show up consistently, regardless of external circumstances.</p>
<p>That’s how you build sustainable sales success. That’s how you maintain peak performance under pressure. And that’s how you create the mental and emotional foundation that turns good salespeople into elite performers.</p>
<hr/>
<p>Emotional regulation starts with working the right opportunities. <a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712" rel="nofollow"><strong>The LinkedIn Edge</strong></a> is the definitive guide to combining LinkedIn, AI, and proven outbound strategies to sell more, win more, and earn more. Pre-order your copy today.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll make you rethink everything about sales performance: What happens when your team has all the skills, tools, and training they need, but they’re still underperforming because they can’t regulate their emotions under pressure?&lt;/p&gt;
&lt;p&gt;That’s exactly what Natalie Brooks from Charlotte discovered when she noticed how drastically emotions were impacting her team’s performance during tough selling days. Meanwhile, salespeople like Jordan from San Diego are making decisions they later regret—pushing forward on deals they know are wrong just because they look good on paper.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re witnessing one of the most overlooked aspects of sales performance: emotional regulation. And it’s costing you deals, talent, and revenue.&lt;/p&gt;
&lt;h2 id=&#34;h-the-dysregulation-problem-when-emotions-hijack-performance&#34;&gt;The Dysregulation Problem: When Emotions Hijack Performance&lt;/h2&gt;
&lt;p&gt;Here’s the brutal truth: When you’re emotionally dysregulated or your nervous system is hijacked by stress, focusing on anything becomes nearly impossible. Your best discovery questions go out the window. Your qualifying discipline disappears. Your prospecting consistency evaporates.&lt;/p&gt;
&lt;p&gt;Think about it. You can have the perfect sales process, but if your rep is in fight-or-flight mode from a string of rejections, they’re not executing that process effectively. They’re just going through the motions while their emotional state sabotages their performance.&lt;/p&gt;
&lt;p&gt;This isn’t just about “feeling better.” This is about creating the mental and emotional foundation that allows elite sales performance to happen consistently.&lt;/p&gt;
&lt;h2 id=&#34;h-why-most-sales-leaders-miss-this-completely&#34;&gt;Why Most Sales Leaders Miss This Completely&lt;/h2&gt;
&lt;p&gt;The reason most sales organizations ignore emotional regulation is the same reason they obsess over talk time metrics—it’s easier to focus on activities than outcomes.&lt;/p&gt;
&lt;p&gt;It’s much simpler to say “make more calls” than to create an environment where your team feels safe enough to regulate their emotions and perform at their peak. But here’s what happens when you ignore the emotional component of sales:&lt;/p&gt;
&lt;p&gt;Your reps start making fear-based decisions. They chase deals they know are wrong fits because they’re afraid of having an empty pipeline. They avoid difficult conversations because rejection feels personal. They burn out because they’re running on adrenaline instead of sustainable energy.&lt;/p&gt;
&lt;p&gt;Meanwhile, your top performers aren’t just skilled, they’ve learned to manage their emotional state in a way that supports peak performance.&lt;/p&gt;
&lt;h2 id=&#34;h-the-three-pillars-of-emotional-regulation-in-sales&#34;&gt;The Three Pillars of Emotional Regulation in Sales&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Personal Regulation: The Foundation&lt;/strong&gt; Everything starts with personal habits that support emotional stability. Your “why” becomes your anchor during tough moments. When you’re tired, exhausted, or questioning what you’re doing, that purpose pulls you through.&lt;/p&gt;
&lt;p&gt;But purpose alone isn’t enough. Your daily habits outside of work create the foundation for emotional regulation at work. Sleep, nutrition, exercise, stress management—these aren’t “nice to haves.” They’re the infrastructure that supports your ability to stay sharp and focused when deals get challenging.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Team Regulation: Creating Safety&lt;/strong&gt; As a leader, you have a responsibility to create psychological safety where your team can regulate together. This might look like mid-day resets where everyone takes a few deep breaths or does a quick activity to release tension from difficult calls.&lt;/p&gt;
&lt;p&gt;The key is consistency. When emotional regulation becomes part of your team culture—not just something you talk about during tough times—it shows that peak performance includes emotional wellness.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Process Regulation: Trusting Your System&lt;/strong&gt; Here’s where emotional regulation meets sales discipline. When you have clear qualifying standards and you trust your process, you don’t have to make emotional decisions about which deals to pursue.&lt;/p&gt;
&lt;p&gt;Ultra-high performing salespeople show discipline by recognizing that they only have so many hours in the day. They create rules they can live by rather than relying on gut feelings in the moment. If a deal doesn’t cross their probability threshold, they walk away.&lt;/p&gt;
&lt;h2 id=&#34;h-the-courage-to-trust-your-instincts&#34;&gt;The Courage to Trust Your Instincts&lt;/h2&gt;
&lt;p&gt;One of the most powerful forms of emotional regulation is learning to trust your instincts about deals, prospects, and opportunities. We’ve all had that immediate “no” feeling about something, but then overridden it because we wanted to please someone or didn’t want to let anyone down.&lt;/p&gt;
&lt;p&gt;When you go against that inner guidance, you lose trust in yourself. And when the deal inevitably falls apart, you’re not mad at the situation—you’re mad at yourself for not listening to what you knew was true from the beginning.&lt;/p&gt;
&lt;p&gt;Building confidence means having the courage to feel that feeling and move with it instantly. Every choice you make is a trade-off. The choice to work on a deal that’s not a strong fit is the choice to deal that is a fit on the backburner.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-build-regulation-into-your-process&#34;&gt;How to Build Regulation Into Your Process&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;For Sales Leaders:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Create daily opportunities for team emotional regulation, even if it’s just a few minutes of shared breathing or tension release.&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/sales-training-courses/&#34; rel=&#34;nofollow&#34;&gt;I&lt;strong&gt;mplement sales coaching methodologies&lt;/strong&gt;&lt;/a&gt; that address both the skill and emotional components of performance.&lt;/li&gt;
&lt;li&gt;Stop penalizing reps for walking away from low-probability deals when they’re following proper qualifying discipline.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;For Sales Professionals:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Define your deeper why beyond just quota achievement. What does success enable you to &lt;em&gt;do&lt;/em&gt; or &lt;em&gt;become&lt;/em&gt;?&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/fanatical-prospecting/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Master prospecting disciplines&lt;/strong&gt;&lt;/a&gt; that keep your pipeline full so you can afford to walk away from poor-fit opportunities.&lt;/li&gt;
&lt;li&gt;Create qualifying thresholds that remove emotion from deal decisions.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;For Everyone:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Treat emotional regulation as seriously as any other sales skill, and recognize that it requires practice and consistency.&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/sales-eq/&#34; rel=&#34;nofollow&#34;&gt;Develop your Sales EQ&lt;/a&gt; alongside your technical sales abilities.&lt;/li&gt;
&lt;li&gt;Remember that emotion is just energy in motion. You can always redirect it toward your purpose.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop treating emotional regulation as a “soft skill” that’s separate from sales performance. Your ability to manage your emotional state under pressure directly impacts your ability to execute your sales process, make good decisions, and maintain the energy needed for consistent prospecting.&lt;/p&gt;
&lt;p&gt;The best sales professionals are both skilled &lt;strong&gt;and&lt;/strong&gt; emotionally regulated. They’ve created the internal infrastructure that allows their skills to show up consistently, regardless of external circumstances.&lt;/p&gt;
&lt;p&gt;That’s how you build sustainable sales success. That’s how you maintain peak performance under pressure. And that’s how you create the mental and emotional foundation that turns good salespeople into elite performers.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Emotional regulation starts with working the right opportunities. &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;The LinkedIn Edge&lt;/strong&gt;&lt;/a&gt; is the definitive guide to combining LinkedIn, AI, and proven outbound strategies to sell more, win more, and earn more. Pre-order your copy today.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-emotional-regulation-impacts-sales-performance-ask-jeb/</link>
                <pubDate>Tue, 09 Sep 2025 18:26:00 &#43;0000</pubDate>
                <itunes:duration>1223</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Turn Podcast Interviews Into a Sales Lead Machine</itunes:title>
                <title>How to Turn Podcast Interviews Into a Sales Lead Machine</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;While your competitors are stuck in voicemail purgatory, a small group of top performers has unlocked a secret pipeline of qualified sales leads. They&amp;#8217;ve discovered how to stop chasing and start attracting, all by generating warm leads through podcast interviews. Not by starting their own shows, but by treating every podcast appearance as a lead generation machine built on conversation and credibility.&lt;/p&gt;
&lt;p&gt;As Molly Ruland, CEO of Heartcast Media, puts it, &amp;#8220;You don&amp;#8217;t need a hundred new clients tomorrow. Two people who really like you and understand your business talking about you in rooms you&amp;#8217;re not in can change your pipeline.&amp;#8221;&amp;#160;&lt;/p&gt;
&lt;p&gt;This mindset shift transforms how you approach every conversation so that it compounds into trust, referrals, and revenue.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-real-problem-with-your-pipeline&#34;&gt;&lt;strong&gt;The Real Problem with Your Pipeline&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’re sending out hundreds of emails, making dozens of cold calls, and hoping something sticks. It’s exhausting—and it rarely produces the kind of relationships that lead to real opportunities.&lt;/p&gt;
&lt;p&gt;Your prospects don&amp;#8217;t want to be sold to. They&amp;#8217;re sick of transactional relationships. They want genuine conversations and solutions from people they trust. This is where most salespeople fail to find a qualified sales lead. They&amp;#8217;re focused on the sale, not the &lt;a href=&#34;https://salesgravy.com/2-ways-to-build-a-stronger-connection-with-your-prospect/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;connection&lt;/strong&gt;&lt;/a&gt;.&amp;#160;&lt;/p&gt;
&lt;p&gt;So what’s the alternative? It’s learning to treat every podcast appearance as more than just an interview. Done right, podcasts become a warm stage where you can demonstrate expertise, build credibility, and start relationships that turn into pipeline.&lt;/p&gt;
&lt;p&gt;To make this work, you need a simple, repeatable system—a four-step process that transforms a single podcast conversation into a flow of qualified leads.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-1-finding-the-right-stage&#34;&gt;&lt;strong&gt;Step 1: Finding the Right Stage&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The process is about being smart, not getting famous. You don’t need to get on the biggest podcast in the world. You need to get on the right podcast.&lt;/p&gt;
&lt;p&gt;The right podcast is where your ideal customer profile (ICP) is already gathered, listening, and learning. A show with 50 listeners who are all in your target market is a thousand times more valuable than a show with 50,000 listeners who will never buy from you.&lt;/p&gt;
&lt;p&gt;How do you find the right podcasts?&amp;#160;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Ask your best clients what they listen to. &lt;/li&gt;
&lt;li&gt;Research key influencers in your space. &lt;/li&gt;
&lt;li&gt;Look for shows that specifically address the problems you solve. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Your goal is simple: Find and get on shows hosted by industry connectors, aggregators, and experts who have already earned the trust of your prospects. This allows you to skip the cold outreach and get a warm introduction to your next qualified sales lead.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-2-the-introduction-that-doesn-t-sound-like-a-pitch&#34;&gt;&lt;strong&gt;Step 2: The Introduction That Doesn’t Sound Like a Pitch&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Once you’ve identified your target shows, the next step is getting invited. This is a crucial moment. A generic email won’t cut it. You have to craft a message that offers value, not asks for a favor.&lt;/p&gt;
&lt;p&gt;Your outreach needs to be personalized and direct. Don’t talk about how great you are. Talk about the host’s audience. Explain why your expertise, insights, or unique perspective will provide undeniable value to their listeners. Reference a specific episode or a past guest to prove you’ve done your homework.&lt;/p&gt;
&lt;p&gt;And don’t limit yourself to email. LinkedIn is one of the most effective platforms for securing podcast invitations. Sending a thoughtful, personalized LinkedIn message—paired with a strong profile that showcases your expertise—positions you as a credible guest. When a host sees you consistently sharing relevant insights on LinkedIn, your ask feels natural instead of opportunistic.&lt;/p&gt;
&lt;p&gt;When you offer to help them provide a great episode, you position yourself as a partner. You’re not begging for airtime. You’re offering a valuable conversation. This approach immediately sets you apart and begins the relationship-building process that is essential to finding a qualified sales lead.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-3-mastering-the-conversation&#34;&gt;&lt;strong&gt;Step 3: Mastering the Conversation&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The interview itself is not a sales call. Your goal is to be a helpful, insightful expert who provides value to the audience and, critically, to the host. The host is your most important qualified sales lead. They are the gateway to the audience you want to reach.&lt;/p&gt;
&lt;p&gt;Your job is to actively listen, respond with your expertise, and share personal solutions to audience dilemmas.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Listen:&lt;/strong&gt; Pay attention to the host’s questions. They’re a direct line to what your target market cares about.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ask:&lt;/strong&gt; Use the opportunity to ask them questions in return, such as “That’s a great point, what are you seeing as the biggest challenge with that for your listeners?” &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Context:&lt;/strong&gt; &lt;a href=&#34;https://salesgravy.com/how-stories-give-salespeople-a-winning-edge/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Share stories&lt;/strong&gt;&lt;/a&gt; and examples that illustrate how you help clients solve problems. Never say, &amp;#8220;My company does X.&amp;#8221; Instead, say, &amp;#8220;I recently worked with a client who faced that exact problem. Here&amp;#8217;s how we helped them solve it.&amp;#8221;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;By the end of the conversation, you&amp;#8217;ve built rapport, demonstrated your expertise, and learned more about the host’s business or industry.&amp;#160;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-4-the-follow-up-that-closes-the-loop&#34;&gt;&lt;strong&gt;Step 4: The Follow-Up That Closes the Loop&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Most people get on a podcast, say thank you, and move on. They let the opportunity die. This is a fatal mistake. The post-interview period is your window to convert that connection into a qualified sales lead.&lt;/p&gt;
&lt;p&gt;Your follow-up should be systematic and focused on providing continued value.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Immediate Thank You:&lt;/strong&gt; Within 24 hours, send a personal note mentioning a specific part of the conversation you appreciated.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;The Value-Add:&lt;/strong&gt; A week or two later, send them a resource, article, or introduction that’s relevant to something they mentioned. This proves you were listening and keeps the relationship alive.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;The Referral Ask:&lt;/strong&gt; Once the episode airs and you’ve shared it, ask for a warm introduction. Since they’ve seen your expertise firsthand, they are in the perfect position to make a powerful referral. &lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-compounding-effect&#34;&gt;&lt;strong&gt;The Compounding Effect&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The power of this strategy isn&amp;#8217;t in a single transaction. It’s in the compounding effect.&lt;/p&gt;
&lt;p&gt;Every interview builds your authority. You are no longer just a salesperson; you become a trusted expert and a connector in your industry.&lt;/p&gt;
&lt;p&gt;Every host who interviews you becomes a potential referral source. They are constantly talking to people in your market and can become a powerful advocate for your business.&lt;/p&gt;
&lt;p&gt;And here’s where &lt;a href=&#34;https://salesgravy.com/how-top-sales-reps-are-using-linkedin/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;LinkedIn&lt;/strong&gt;&lt;/a&gt; supercharges the process: every podcast appearance adds depth to your digital footprint. When you share the episode, tag the host, and highlight insights from the conversation, you’re signaling to the LinkedIn algorithm who you are and who you serve. Over time, the platform begins showing you to more of the right people—the prospects, buyers, and decision-makers who match your ideal customer profile.&lt;/p&gt;
&lt;p&gt;This isn&amp;#8217;t just about closing one deal. It&amp;#8217;s about building a sustainable, referral-based business that fuels your pipeline for years to come.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-choice-is-yours&#34;&gt;&lt;strong&gt;The Choice Is Yours&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople will keep fighting for attention. They&amp;#8217;ll read this and call it &amp;#8220;too much work.&amp;#8221;&lt;/p&gt;
&lt;p&gt;But a select few will embrace the power of conversation. They will turn every podcast interview into a powerful way to find a qualified sales lead. They’ll master the art of conversation, follow through with intention, and turn hosts into referral engines.&lt;/p&gt;
&lt;p&gt;So here’s your choice: Keep spinning your wheels, or step onto the right stage and let the conversation do the heavy lifting.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you’re ready to take this strategy even further, Jeb Blount’s new book &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;The LinkedIn Edge&lt;/strong&gt;&lt;/a&gt; gives you the playbook for turning every conversation—online or off—into a qualified sales lead. &lt;a href=&#34;https://www.barnesandnoble.com/w/the-linkedin-edge-jeb-blount/1146896395?ean=9781394316717&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Buy your copy today&lt;/strong&gt;&lt;/a&gt; and start building the kind of pipeline your competitors can’t touch.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>While your competitors are stuck in voicemail purgatory, a small group of top performers has unlocked a secret pipeline of qualified sales leads. They’ve discovered how to stop chasing and start attracting, all by generating warm leads through podcast interviews. Not by starting their own shows, but by treating every podcast appearance as a lead generation machine built on conversation and credibility.</p>
<p>As Molly Ruland, CEO of Heartcast Media, puts it, “You don’t need a hundred new clients tomorrow. Two people who really like you and understand your business talking about you in rooms you’re not in can change your pipeline.” </p>
<p>This mindset shift transforms how you approach every conversation so that it compounds into trust, referrals, and revenue.</p>
<h2 id="h-the-real-problem-with-your-pipeline"><strong>The Real Problem with Your Pipeline</strong></h2>
<p>You’re sending out hundreds of emails, making dozens of cold calls, and hoping something sticks. It’s exhausting—and it rarely produces the kind of relationships that lead to real opportunities.</p>
<p>Your prospects don’t want to be sold to. They’re sick of transactional relationships. They want genuine conversations and solutions from people they trust. This is where most salespeople fail to find a qualified sales lead. They’re focused on the sale, not the <a href="https://salesgravy.com/2-ways-to-build-a-stronger-connection-with-your-prospect/" rel="nofollow"><strong>connection</strong></a>. </p>
<p>So what’s the alternative? It’s learning to treat every podcast appearance as more than just an interview. Done right, podcasts become a warm stage where you can demonstrate expertise, build credibility, and start relationships that turn into pipeline.</p>
<p>To make this work, you need a simple, repeatable system—a four-step process that transforms a single podcast conversation into a flow of qualified leads.</p>
<h3 id="h-step-1-finding-the-right-stage"><strong>Step 1: Finding the Right Stage</strong></h3>
<p>The process is about being smart, not getting famous. You don’t need to get on the biggest podcast in the world. You need to get on the right podcast.</p>
<p>The right podcast is where your ideal customer profile (ICP) is already gathered, listening, and learning. A show with 50 listeners who are all in your target market is a thousand times more valuable than a show with 50,000 listeners who will never buy from you.</p>
<p>How do you find the right podcasts? </p>
<ul>
<li>Ask your best clients what they listen to. </li>
<li>Research key influencers in your space. </li>
<li>Look for shows that specifically address the problems you solve. </li>
</ul>
<p>Your goal is simple: Find and get on shows hosted by industry connectors, aggregators, and experts who have already earned the trust of your prospects. This allows you to skip the cold outreach and get a warm introduction to your next qualified sales lead.</p>
<h3 id="h-step-2-the-introduction-that-doesn-t-sound-like-a-pitch"><strong>Step 2: The Introduction That Doesn’t Sound Like a Pitch</strong></h3>
<p>Once you’ve identified your target shows, the next step is getting invited. This is a crucial moment. A generic email won’t cut it. You have to craft a message that offers value, not asks for a favor.</p>
<p>Your outreach needs to be personalized and direct. Don’t talk about how great you are. Talk about the host’s audience. Explain why your expertise, insights, or unique perspective will provide undeniable value to their listeners. Reference a specific episode or a past guest to prove you’ve done your homework.</p>
<p>And don’t limit yourself to email. LinkedIn is one of the most effective platforms for securing podcast invitations. Sending a thoughtful, personalized LinkedIn message—paired with a strong profile that showcases your expertise—positions you as a credible guest. When a host sees you consistently sharing relevant insights on LinkedIn, your ask feels natural instead of opportunistic.</p>
<p>When you offer to help them provide a great episode, you position yourself as a partner. You’re not begging for airtime. You’re offering a valuable conversation. This approach immediately sets you apart and begins the relationship-building process that is essential to finding a qualified sales lead.</p>
<h3 id="h-step-3-mastering-the-conversation"><strong>Step 3: Mastering the Conversation</strong></h3>
<p>The interview itself is not a sales call. Your goal is to be a helpful, insightful expert who provides value to the audience and, critically, to the host. The host is your most important qualified sales lead. They are the gateway to the audience you want to reach.</p>
<p>Your job is to actively listen, respond with your expertise, and share personal solutions to audience dilemmas.</p>
<ul>
<li><strong>Listen:</strong> Pay attention to the host’s questions. They’re a direct line to what your target market cares about.</li>
<li><strong>Ask:</strong> Use the opportunity to ask them questions in return, such as “That’s a great point, what are you seeing as the biggest challenge with that for your listeners?” </li>
<li><strong>Context:</strong> <a href="https://salesgravy.com/how-stories-give-salespeople-a-winning-edge/" rel="nofollow"><strong>Share stories</strong></a> and examples that illustrate how you help clients solve problems. Never say, “My company does X.” Instead, say, “I recently worked with a client who faced that exact problem. Here’s how we helped them solve it.”</li>
</ul>
<p>By the end of the conversation, you’ve built rapport, demonstrated your expertise, and learned more about the host’s business or industry. </p>
<h3 id="h-step-4-the-follow-up-that-closes-the-loop"><strong>Step 4: The Follow-Up That Closes the Loop</strong></h3>
<p>Most people get on a podcast, say thank you, and move on. They let the opportunity die. This is a fatal mistake. The post-interview period is your window to convert that connection into a qualified sales lead.</p>
<p>Your follow-up should be systematic and focused on providing continued value.</p>
<ul>
<li><strong>Immediate Thank You:</strong> Within 24 hours, send a personal note mentioning a specific part of the conversation you appreciated.</li>
<li><strong>The Value-Add:</strong> A week or two later, send them a resource, article, or introduction that’s relevant to something they mentioned. This proves you were listening and keeps the relationship alive.</li>
<li><strong>The Referral Ask:</strong> Once the episode airs and you’ve shared it, ask for a warm introduction. Since they’ve seen your expertise firsthand, they are in the perfect position to make a powerful referral. </li>
</ul>
<h2 id="h-the-compounding-effect"><strong>The Compounding Effect</strong></h2>
<p>The power of this strategy isn’t in a single transaction. It’s in the compounding effect.</p>
<p>Every interview builds your authority. You are no longer just a salesperson; you become a trusted expert and a connector in your industry.</p>
<p>Every host who interviews you becomes a potential referral source. They are constantly talking to people in your market and can become a powerful advocate for your business.</p>
<p>And here’s where <a href="https://salesgravy.com/how-top-sales-reps-are-using-linkedin/" rel="nofollow"><strong>LinkedIn</strong></a> supercharges the process: every podcast appearance adds depth to your digital footprint. When you share the episode, tag the host, and highlight insights from the conversation, you’re signaling to the LinkedIn algorithm who you are and who you serve. Over time, the platform begins showing you to more of the right people—the prospects, buyers, and decision-makers who match your ideal customer profile.</p>
<p>This isn’t just about closing one deal. It’s about building a sustainable, referral-based business that fuels your pipeline for years to come.</p>
<h2 id="h-the-choice-is-yours"><strong>The Choice Is Yours</strong></h2>
<p>Most salespeople will keep fighting for attention. They’ll read this and call it “too much work.”</p>
<p>But a select few will embrace the power of conversation. They will turn every podcast interview into a powerful way to find a qualified sales lead. They’ll master the art of conversation, follow through with intention, and turn hosts into referral engines.</p>
<p>So here’s your choice: Keep spinning your wheels, or step onto the right stage and let the conversation do the heavy lifting.</p>
<hr/>
<p>If you’re ready to take this strategy even further, Jeb Blount’s new book <a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712" rel="nofollow"><strong>The LinkedIn Edge</strong></a> gives you the playbook for turning every conversation—online or off—into a qualified sales lead. <a href="https://www.barnesandnoble.com/w/the-linkedin-edge-jeb-blount/1146896395?ean=9781394316717" rel="nofollow"><strong>Buy your copy today</strong></a> and start building the kind of pipeline your competitors can’t touch.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;While your competitors are stuck in voicemail purgatory, a small group of top performers has unlocked a secret pipeline of qualified sales leads. They’ve discovered how to stop chasing and start attracting, all by generating warm leads through podcast interviews. Not by starting their own shows, but by treating every podcast appearance as a lead generation machine built on conversation and credibility.&lt;/p&gt;
&lt;p&gt;As Molly Ruland, CEO of Heartcast Media, puts it, “You don’t need a hundred new clients tomorrow. Two people who really like you and understand your business talking about you in rooms you’re not in can change your pipeline.” &lt;/p&gt;
&lt;p&gt;This mindset shift transforms how you approach every conversation so that it compounds into trust, referrals, and revenue.&lt;/p&gt;
&lt;h2 id=&#34;h-the-real-problem-with-your-pipeline&#34;&gt;&lt;strong&gt;The Real Problem with Your Pipeline&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’re sending out hundreds of emails, making dozens of cold calls, and hoping something sticks. It’s exhausting—and it rarely produces the kind of relationships that lead to real opportunities.&lt;/p&gt;
&lt;p&gt;Your prospects don’t want to be sold to. They’re sick of transactional relationships. They want genuine conversations and solutions from people they trust. This is where most salespeople fail to find a qualified sales lead. They’re focused on the sale, not the &lt;a href=&#34;https://salesgravy.com/2-ways-to-build-a-stronger-connection-with-your-prospect/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;connection&lt;/strong&gt;&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;So what’s the alternative? It’s learning to treat every podcast appearance as more than just an interview. Done right, podcasts become a warm stage where you can demonstrate expertise, build credibility, and start relationships that turn into pipeline.&lt;/p&gt;
&lt;p&gt;To make this work, you need a simple, repeatable system—a four-step process that transforms a single podcast conversation into a flow of qualified leads.&lt;/p&gt;
&lt;h3 id=&#34;h-step-1-finding-the-right-stage&#34;&gt;&lt;strong&gt;Step 1: Finding the Right Stage&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The process is about being smart, not getting famous. You don’t need to get on the biggest podcast in the world. You need to get on the right podcast.&lt;/p&gt;
&lt;p&gt;The right podcast is where your ideal customer profile (ICP) is already gathered, listening, and learning. A show with 50 listeners who are all in your target market is a thousand times more valuable than a show with 50,000 listeners who will never buy from you.&lt;/p&gt;
&lt;p&gt;How do you find the right podcasts? &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Ask your best clients what they listen to. &lt;/li&gt;
&lt;li&gt;Research key influencers in your space. &lt;/li&gt;
&lt;li&gt;Look for shows that specifically address the problems you solve. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Your goal is simple: Find and get on shows hosted by industry connectors, aggregators, and experts who have already earned the trust of your prospects. This allows you to skip the cold outreach and get a warm introduction to your next qualified sales lead.&lt;/p&gt;
&lt;h3 id=&#34;h-step-2-the-introduction-that-doesn-t-sound-like-a-pitch&#34;&gt;&lt;strong&gt;Step 2: The Introduction That Doesn’t Sound Like a Pitch&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Once you’ve identified your target shows, the next step is getting invited. This is a crucial moment. A generic email won’t cut it. You have to craft a message that offers value, not asks for a favor.&lt;/p&gt;
&lt;p&gt;Your outreach needs to be personalized and direct. Don’t talk about how great you are. Talk about the host’s audience. Explain why your expertise, insights, or unique perspective will provide undeniable value to their listeners. Reference a specific episode or a past guest to prove you’ve done your homework.&lt;/p&gt;
&lt;p&gt;And don’t limit yourself to email. LinkedIn is one of the most effective platforms for securing podcast invitations. Sending a thoughtful, personalized LinkedIn message—paired with a strong profile that showcases your expertise—positions you as a credible guest. When a host sees you consistently sharing relevant insights on LinkedIn, your ask feels natural instead of opportunistic.&lt;/p&gt;
&lt;p&gt;When you offer to help them provide a great episode, you position yourself as a partner. You’re not begging for airtime. You’re offering a valuable conversation. This approach immediately sets you apart and begins the relationship-building process that is essential to finding a qualified sales lead.&lt;/p&gt;
&lt;h3 id=&#34;h-step-3-mastering-the-conversation&#34;&gt;&lt;strong&gt;Step 3: Mastering the Conversation&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The interview itself is not a sales call. Your goal is to be a helpful, insightful expert who provides value to the audience and, critically, to the host. The host is your most important qualified sales lead. They are the gateway to the audience you want to reach.&lt;/p&gt;
&lt;p&gt;Your job is to actively listen, respond with your expertise, and share personal solutions to audience dilemmas.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Listen:&lt;/strong&gt; Pay attention to the host’s questions. They’re a direct line to what your target market cares about.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ask:&lt;/strong&gt; Use the opportunity to ask them questions in return, such as “That’s a great point, what are you seeing as the biggest challenge with that for your listeners?” &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Context:&lt;/strong&gt; &lt;a href=&#34;https://salesgravy.com/how-stories-give-salespeople-a-winning-edge/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Share stories&lt;/strong&gt;&lt;/a&gt; and examples that illustrate how you help clients solve problems. Never say, “My company does X.” Instead, say, “I recently worked with a client who faced that exact problem. Here’s how we helped them solve it.”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;By the end of the conversation, you’ve built rapport, demonstrated your expertise, and learned more about the host’s business or industry. &lt;/p&gt;
&lt;h3 id=&#34;h-step-4-the-follow-up-that-closes-the-loop&#34;&gt;&lt;strong&gt;Step 4: The Follow-Up That Closes the Loop&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Most people get on a podcast, say thank you, and move on. They let the opportunity die. This is a fatal mistake. The post-interview period is your window to convert that connection into a qualified sales lead.&lt;/p&gt;
&lt;p&gt;Your follow-up should be systematic and focused on providing continued value.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Immediate Thank You:&lt;/strong&gt; Within 24 hours, send a personal note mentioning a specific part of the conversation you appreciated.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;The Value-Add:&lt;/strong&gt; A week or two later, send them a resource, article, or introduction that’s relevant to something they mentioned. This proves you were listening and keeps the relationship alive.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;The Referral Ask:&lt;/strong&gt; Once the episode airs and you’ve shared it, ask for a warm introduction. Since they’ve seen your expertise firsthand, they are in the perfect position to make a powerful referral. &lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-the-compounding-effect&#34;&gt;&lt;strong&gt;The Compounding Effect&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The power of this strategy isn’t in a single transaction. It’s in the compounding effect.&lt;/p&gt;
&lt;p&gt;Every interview builds your authority. You are no longer just a salesperson; you become a trusted expert and a connector in your industry.&lt;/p&gt;
&lt;p&gt;Every host who interviews you becomes a potential referral source. They are constantly talking to people in your market and can become a powerful advocate for your business.&lt;/p&gt;
&lt;p&gt;And here’s where &lt;a href=&#34;https://salesgravy.com/how-top-sales-reps-are-using-linkedin/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;LinkedIn&lt;/strong&gt;&lt;/a&gt; supercharges the process: every podcast appearance adds depth to your digital footprint. When you share the episode, tag the host, and highlight insights from the conversation, you’re signaling to the LinkedIn algorithm who you are and who you serve. Over time, the platform begins showing you to more of the right people—the prospects, buyers, and decision-makers who match your ideal customer profile.&lt;/p&gt;
&lt;p&gt;This isn’t just about closing one deal. It’s about building a sustainable, referral-based business that fuels your pipeline for years to come.&lt;/p&gt;
&lt;h2 id=&#34;h-the-choice-is-yours&#34;&gt;&lt;strong&gt;The Choice Is Yours&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople will keep fighting for attention. They’ll read this and call it “too much work.”&lt;/p&gt;
&lt;p&gt;But a select few will embrace the power of conversation. They will turn every podcast interview into a powerful way to find a qualified sales lead. They’ll master the art of conversation, follow through with intention, and turn hosts into referral engines.&lt;/p&gt;
&lt;p&gt;So here’s your choice: Keep spinning your wheels, or step onto the right stage and let the conversation do the heavy lifting.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;If you’re ready to take this strategy even further, Jeb Blount’s new book &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;The LinkedIn Edge&lt;/strong&gt;&lt;/a&gt; gives you the playbook for turning every conversation—online or off—into a qualified sales lead. &lt;a href=&#34;https://www.barnesandnoble.com/w/the-linkedin-edge-jeb-blount/1146896395?ean=9781394316717&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Buy your copy today&lt;/strong&gt;&lt;/a&gt; and start building the kind of pipeline your competitors can’t touch.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 04 Sep 2025 19:54:00 &#43;0000</pubDate>
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                <itunes:title>How to Overcome Sales Burnout and Stop Crashing During Long Days (Ask Jeb)</itunes:title>
                <title>How to Overcome Sales Burnout and Stop Crashing During Long Days (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;A day in the life of a rep heading toward sales burnout: You wake up ready to crush your sales goals, skip breakfast to get an early jump on calls, grab fast food between appointments, and by 2 p.m., you&amp;#8217;re mentally checked out, struggling to focus on that critical prospect meeting.&amp;#160;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the reality facing Angela Mendez from Austin and Marcus Taylor from Denver. Angela&amp;#8217;s crashing every afternoon when she skips meals or eats on the go. Marcus is burning out fast, juggling a packed pipeline and back-to-back Zoom meetings.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, this article is your wake-up call. Because the energy crisis and burnout epidemic in sales isn&amp;#8217;t just about being tired—it&amp;#8217;s costing you deals, destroying your performance, and stealing your edge when you need it most.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-sales-reps-experience-afternoon-energy-crashes-and-how-to-fix-them&#34;&gt;&lt;strong&gt;Why Sales Reps Experience Afternoon Energy Crashes and How to Fix Them&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s start with the key facts of energy management: Your brain is an engine, and like any engine, it needs the right fuel to perform. When you skip meals or grab whatever&amp;#8217;s convenient, you&amp;#8217;re essentially putting sugar water in a Ferrari and wondering why it&amp;#8217;s sputtering.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what happens when you don&amp;#8217;t fuel properly: Your blood sugar crashes, your focus evaporates, and your personality literally changes. You become irritable, indecisive, and ineffective—exactly when you need to be sharp, confident, and persuasive.&lt;/p&gt;
&lt;p&gt;The solution isn&amp;#8217;t complicated, but it requires preparation and discipline.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Start with breakfast—period.&lt;/strong&gt; This isn&amp;#8217;t negotiable. You need something that gives you a slow burn: oatmeal with fruit, protein like eggs, something that keeps you steady until lunch. If you don&amp;#8217;t eat protein in the morning, you&amp;#8217;ll be hungry by 10 a.m. and making poor food choices.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Pack your day the night before.&lt;/strong&gt; Get a cooler. Fill it with real food: apples and almond butter, walnuts, dried fruits without added sugar, vegetables and hummus. Keep fresh fruit and vegetable juices without added sugar in small bottles. This isn&amp;#8217;t about being a health fanatic—it&amp;#8217;s about maintaining peak performance when deals are on the line.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the game-changer: Don&amp;#8217;t wait for fatigue or extreme hunger. Stay ahead of it. The moment you feel your energy dipping, that&amp;#8217;s too late. You should be fueling consistently throughout the day, not rescuing yourself from a crash.&lt;/p&gt;
&lt;p&gt;And here&amp;#8217;s a pro tip that might sound simple but works: Carry apples everywhere. When you start getting hungry and your personality begins to shift, an apple gives you just enough sugar and energy without the crash that comes from processed snacks. It&amp;#8217;s your emergency reset button.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-back-to-back-meetings-create-sales-burnout-and-what-to-do-instead&#34;&gt;&lt;strong&gt;How Back-to-Back Meetings Create Sales Burnout and What to Do Instead&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Now let&amp;#8217;s talk about Marcus&amp;#8217;s burnout problem, because this one hits close to home for every salesperson drowning in Zoom fatigue and calendar chaos.&lt;/p&gt;
&lt;p&gt;Being on camera wears you out way faster than face-to-face meetings. If you&amp;#8217;re scheduling yourself back-to-back-to-back without recovery time, you&amp;#8217;re your own worst enemy. There&amp;#8217;s no formula that&amp;#8217;s going to solve the problem of walking from one meeting directly into the next meeting into the next meeting. Your brain can&amp;#8217;t handle it, and your performance will suffer.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Take control of your calendar.&lt;/strong&gt; I know this sounds obvious, but how much of your scheduling nightmare did you do to yourself? How often do you say yes when you should say no? How many meetings do you accept because of FOMO—fear of missing out—when the meeting is actually superfluous?&lt;/p&gt;
&lt;p&gt;Audit your last 30 days of meetings. Really look at them. How many could you have declined? How many were necessary for moving deals forward versus just making you feel busy and important?&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what&amp;#8217;s really happening: You&amp;#8217;re filling your calendar to prove your value and demonstrate how busy you are. But a packed calendar isn&amp;#8217;t a badge of honor—it&amp;#8217;s a recipe for burnout and poor performance. It takes confidence and self-ownership to say, &amp;#8220;I&amp;#8217;m going to take these 30 minutes for myself because I am the priority.&amp;#8221;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Build in real recovery time.&lt;/strong&gt; You cannot go from Zoom meeting to Zoom meeting without breaks and expect to perform at your best. Schedule 15-minute buffers between calls. Take a walk, even if it&amp;#8217;s just around the parking lot. Get human-to-human connection throughout the day—a phone call, an in-person conversation, anything that gives you that energetic feedback you can&amp;#8217;t get through a screen.&lt;/p&gt;
&lt;p&gt;The goal isn&amp;#8217;t to fill every minute of your day. The goal is to be effective in the minutes that matter most. Sales professionals who master&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; Fanatical Prospecting Bootcamp principles&lt;/a&gt;&lt;/strong&gt; know that consistency and preparation beat frantic activity every time.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-true-cost-of-sales-burnout-on-your-deal-pipeline-and-commission&#34;&gt;&lt;strong&gt;The True Cost of Sales Burnout on Your Deal Pipeline and Commission&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what Angela and Marcus—and maybe you—don&amp;#8217;t realize: Poor energy management and burnout are deal killers.&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re running on empty, you make lazy prospecting calls. You skip the hard questions in discovery. You don&amp;#8217;t push for commitments. You accept &amp;#8220;think it over&amp;#8221; instead of advancing the sale. You become reactive instead of proactive.&lt;/p&gt;
&lt;p&gt;The ability to&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/sonic-sales-objections-negotiations-intelligent-closing-skills-training/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; handle objections with confidence&lt;/a&gt;&lt;/strong&gt; and maintain mental sharpness is a competitive advantage. When you&amp;#8217;re energized and mentally sharp, you ask better questions, create urgency that moves deals forward, and close more effectively.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-step-by-step-plan-to-prevent-sales-burnout-and-boost-performance&#34;&gt;&lt;strong&gt;Step-by-Step Plan to Prevent Sales Burnout and Boost Performance&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re struggling with energy crashes like Angela:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Prepare the night before.&lt;/strong&gt; Pack your cooler, plan your meals, set yourself up for success. Don&amp;#8217;t leave nutrition to chance or convenience.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Eat protein in the morning.&lt;/strong&gt; This isn&amp;#8217;t about being perfect—it&amp;#8217;s about being consistent. Find something that works and stick with it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Stay ahead of hunger.&lt;/strong&gt; Don&amp;#8217;t wait for the crash. Fuel consistently throughout the day with real, whole foods.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re burning out like Marcus:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Audit your calendar ruthlessly.&lt;/strong&gt; How much of your scheduling problem is self-inflicted? Start saying no to meetings that don&amp;#8217;t move deals forward.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Schedule recovery time.&lt;/strong&gt; Build 15-minute buffers between meetings. Take walks. Get human connection. Treat recovery as seriously as you treat your prospect meetings.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Focus on effectiveness over activity.&lt;/strong&gt; A packed calendar doesn&amp;#8217;t equal productivity. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/virtual-selling-skills-training-master-class-for-engaging-remote-buyers/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Virtual Selling Skills training&lt;/a&gt;&lt;/strong&gt; teaches that peak performance in remote sales requires both intense focus and intentional recovery between calls.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-conclusion&#34;&gt;&lt;strong&gt;Conclusion&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your energy and mental state aren&amp;#8217;t personal issues—they&amp;#8217;re professional imperatives. When you&amp;#8217;re running on empty or burning out, you&amp;#8217;re not just hurting yourself, you&amp;#8217;re hurting your prospects, your company, and your income.&lt;/p&gt;
&lt;p&gt;The solution isn&amp;#8217;t complicated: Fuel your body properly, control your calendar intentionally, and build recovery into your day. It&amp;#8217;s about being disciplined enough to invest in the foundation that makes everything else possible.&lt;/p&gt;
&lt;p&gt;Stop treating energy management and burnout prevention as luxuries. They&amp;#8217;re the difference between good salespeople and great ones. They&amp;#8217;re the difference between hitting your numbers and exceeding them.&lt;/p&gt;
&lt;p&gt;Take control of your energy, and you&amp;#8217;ll take control of your results.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Ready to develop the mental toughness and discipline that separates top performers from the rest?&lt;strong&gt;&lt;a href=&#34;https://learn.salesgravy.com&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; &lt;em&gt;Explore Sales Gravy University&amp;#8217;s comprehensive training programs&lt;/em&gt;&lt;/a&gt;&lt;/strong&gt; and start leveling up your sales game.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>A day in the life of a rep heading toward sales burnout: You wake up ready to crush your sales goals, skip breakfast to get an early jump on calls, grab fast food between appointments, and by 2 p.m., you’re mentally checked out, struggling to focus on that critical prospect meeting. </p>
<p>That’s the reality facing Angela Mendez from Austin and Marcus Taylor from Denver. Angela’s crashing every afternoon when she skips meals or eats on the go. Marcus is burning out fast, juggling a packed pipeline and back-to-back Zoom meetings.</p>
<p>If you’re nodding your head right now, this article is your wake-up call. Because the energy crisis and burnout epidemic in sales isn’t just about being tired—it’s costing you deals, destroying your performance, and stealing your edge when you need it most.</p>
<h2 id="h-why-sales-reps-experience-afternoon-energy-crashes-and-how-to-fix-them"><strong>Why Sales Reps Experience Afternoon Energy Crashes and How to Fix Them</strong></h2>
<p>Let’s start with the key facts of energy management: Your brain is an engine, and like any engine, it needs the right fuel to perform. When you skip meals or grab whatever’s convenient, you’re essentially putting sugar water in a Ferrari and wondering why it’s sputtering.</p>
<p>Here’s what happens when you don’t fuel properly: Your blood sugar crashes, your focus evaporates, and your personality literally changes. You become irritable, indecisive, and ineffective—exactly when you need to be sharp, confident, and persuasive.</p>
<p>The solution isn’t complicated, but it requires preparation and discipline.</p>
<p><strong>Start with breakfast—period.</strong> This isn’t negotiable. You need something that gives you a slow burn: oatmeal with fruit, protein like eggs, something that keeps you steady until lunch. If you don’t eat protein in the morning, you’ll be hungry by 10 a.m. and making poor food choices.</p>
<p><strong>Pack your day the night before.</strong> Get a cooler. Fill it with real food: apples and almond butter, walnuts, dried fruits without added sugar, vegetables and hummus. Keep fresh fruit and vegetable juices without added sugar in small bottles. This isn’t about being a health fanatic—it’s about maintaining peak performance when deals are on the line.</p>
<p>Here’s the game-changer: Don’t wait for fatigue or extreme hunger. Stay ahead of it. The moment you feel your energy dipping, that’s too late. You should be fueling consistently throughout the day, not rescuing yourself from a crash.</p>
<p>And here’s a pro tip that might sound simple but works: Carry apples everywhere. When you start getting hungry and your personality begins to shift, an apple gives you just enough sugar and energy without the crash that comes from processed snacks. It’s your emergency reset button.</p>
<h2 id="h-how-back-to-back-meetings-create-sales-burnout-and-what-to-do-instead"><strong>How Back-to-Back Meetings Create Sales Burnout and What to Do Instead</strong></h2>
<p>Now let’s talk about Marcus’s burnout problem, because this one hits close to home for every salesperson drowning in Zoom fatigue and calendar chaos.</p>
<p>Being on camera wears you out way faster than face-to-face meetings. If you’re scheduling yourself back-to-back-to-back without recovery time, you’re your own worst enemy. There’s no formula that’s going to solve the problem of walking from one meeting directly into the next meeting into the next meeting. Your brain can’t handle it, and your performance will suffer.</p>
<p><strong>Take control of your calendar.</strong> I know this sounds obvious, but how much of your scheduling nightmare did you do to yourself? How often do you say yes when you should say no? How many meetings do you accept because of FOMO—fear of missing out—when the meeting is actually superfluous?</p>
<p>Audit your last 30 days of meetings. Really look at them. How many could you have declined? How many were necessary for moving deals forward versus just making you feel busy and important?</p>
<p>Here’s what’s really happening: You’re filling your calendar to prove your value and demonstrate how busy you are. But a packed calendar isn’t a badge of honor—it’s a recipe for burnout and poor performance. It takes confidence and self-ownership to say, “I’m going to take these 30 minutes for myself because I am the priority.”</p>
<p><strong>Build in real recovery time.</strong> You cannot go from Zoom meeting to Zoom meeting without breaks and expect to perform at your best. Schedule 15-minute buffers between calls. Take a walk, even if it’s just around the parking lot. Get human-to-human connection throughout the day—a phone call, an in-person conversation, anything that gives you that energetic feedback you can’t get through a screen.</p>
<p>The goal isn’t to fill every minute of your day. The goal is to be effective in the minutes that matter most. Sales professionals who master<strong><a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow"> Fanatical Prospecting Bootcamp principles</a></strong> know that consistency and preparation beat frantic activity every time.</p>
<h2 id="h-the-true-cost-of-sales-burnout-on-your-deal-pipeline-and-commission"><strong>The True Cost of Sales Burnout on Your Deal Pipeline and Commission</strong></h2>
<p>Here’s what Angela and Marcus—and maybe you—don’t realize: Poor energy management and burnout are deal killers.</p>
<p>When you’re running on empty, you make lazy prospecting calls. You skip the hard questions in discovery. You don’t push for commitments. You accept “think it over” instead of advancing the sale. You become reactive instead of proactive.</p>
<p>The ability to<strong><a href="https://salesgravy.com/courses/sonic-sales-objections-negotiations-intelligent-closing-skills-training/" rel="nofollow"> handle objections with confidence</a></strong> and maintain mental sharpness is a competitive advantage. When you’re energized and mentally sharp, you ask better questions, create urgency that moves deals forward, and close more effectively.</p>
<h2 id="h-step-by-step-plan-to-prevent-sales-burnout-and-boost-performance"><strong>Step-by-Step Plan to Prevent Sales Burnout and Boost Performance</strong></h2>
<p>If you’re struggling with energy crashes like Angela:</p>
<p><strong>Prepare the night before.</strong> Pack your cooler, plan your meals, set yourself up for success. Don’t leave nutrition to chance or convenience.</p>
<p><strong>Eat protein in the morning.</strong> This isn’t about being perfect—it’s about being consistent. Find something that works and stick with it.</p>
<p><strong>Stay ahead of hunger.</strong> Don’t wait for the crash. Fuel consistently throughout the day with real, whole foods.</p>
<p>If you’re burning out like Marcus:</p>
<p><strong>Audit your calendar ruthlessly.</strong> How much of your scheduling problem is self-inflicted? Start saying no to meetings that don’t move deals forward.</p>
<p><strong>Schedule recovery time.</strong> Build 15-minute buffers between meetings. Take walks. Get human connection. Treat recovery as seriously as you treat your prospect meetings.</p>
<p><strong>Focus on effectiveness over activity.</strong> A packed calendar doesn’t equal productivity. <strong><a href="https://salesgravy.com/courses/virtual-selling-skills-training-master-class-for-engaging-remote-buyers/" rel="nofollow">Virtual Selling Skills training</a></strong> teaches that peak performance in remote sales requires both intense focus and intentional recovery between calls.</p>
<h2 id="h-conclusion"><strong>Conclusion</strong></h2>
<p>Your energy and mental state aren’t personal issues—they’re professional imperatives. When you’re running on empty or burning out, you’re not just hurting yourself, you’re hurting your prospects, your company, and your income.</p>
<p>The solution isn’t complicated: Fuel your body properly, control your calendar intentionally, and build recovery into your day. It’s about being disciplined enough to invest in the foundation that makes everything else possible.</p>
<p>Stop treating energy management and burnout prevention as luxuries. They’re the difference between good salespeople and great ones. They’re the difference between hitting your numbers and exceeding them.</p>
<p>Take control of your energy, and you’ll take control of your results.</p>
<hr/>
<p>Ready to develop the mental toughness and discipline that separates top performers from the rest?<strong><a href="https://learn.salesgravy.com" rel="nofollow"> <em>Explore Sales Gravy University’s comprehensive training programs</em></a></strong> and start leveling up your sales game.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;A day in the life of a rep heading toward sales burnout: You wake up ready to crush your sales goals, skip breakfast to get an early jump on calls, grab fast food between appointments, and by 2 p.m., you’re mentally checked out, struggling to focus on that critical prospect meeting. &lt;/p&gt;
&lt;p&gt;That’s the reality facing Angela Mendez from Austin and Marcus Taylor from Denver. Angela’s crashing every afternoon when she skips meals or eats on the go. Marcus is burning out fast, juggling a packed pipeline and back-to-back Zoom meetings.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, this article is your wake-up call. Because the energy crisis and burnout epidemic in sales isn’t just about being tired—it’s costing you deals, destroying your performance, and stealing your edge when you need it most.&lt;/p&gt;
&lt;h2 id=&#34;h-why-sales-reps-experience-afternoon-energy-crashes-and-how-to-fix-them&#34;&gt;&lt;strong&gt;Why Sales Reps Experience Afternoon Energy Crashes and How to Fix Them&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let’s start with the key facts of energy management: Your brain is an engine, and like any engine, it needs the right fuel to perform. When you skip meals or grab whatever’s convenient, you’re essentially putting sugar water in a Ferrari and wondering why it’s sputtering.&lt;/p&gt;
&lt;p&gt;Here’s what happens when you don’t fuel properly: Your blood sugar crashes, your focus evaporates, and your personality literally changes. You become irritable, indecisive, and ineffective—exactly when you need to be sharp, confident, and persuasive.&lt;/p&gt;
&lt;p&gt;The solution isn’t complicated, but it requires preparation and discipline.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Start with breakfast—period.&lt;/strong&gt; This isn’t negotiable. You need something that gives you a slow burn: oatmeal with fruit, protein like eggs, something that keeps you steady until lunch. If you don’t eat protein in the morning, you’ll be hungry by 10 a.m. and making poor food choices.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Pack your day the night before.&lt;/strong&gt; Get a cooler. Fill it with real food: apples and almond butter, walnuts, dried fruits without added sugar, vegetables and hummus. Keep fresh fruit and vegetable juices without added sugar in small bottles. This isn’t about being a health fanatic—it’s about maintaining peak performance when deals are on the line.&lt;/p&gt;
&lt;p&gt;Here’s the game-changer: Don’t wait for fatigue or extreme hunger. Stay ahead of it. The moment you feel your energy dipping, that’s too late. You should be fueling consistently throughout the day, not rescuing yourself from a crash.&lt;/p&gt;
&lt;p&gt;And here’s a pro tip that might sound simple but works: Carry apples everywhere. When you start getting hungry and your personality begins to shift, an apple gives you just enough sugar and energy without the crash that comes from processed snacks. It’s your emergency reset button.&lt;/p&gt;
&lt;h2 id=&#34;h-how-back-to-back-meetings-create-sales-burnout-and-what-to-do-instead&#34;&gt;&lt;strong&gt;How Back-to-Back Meetings Create Sales Burnout and What to Do Instead&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Now let’s talk about Marcus’s burnout problem, because this one hits close to home for every salesperson drowning in Zoom fatigue and calendar chaos.&lt;/p&gt;
&lt;p&gt;Being on camera wears you out way faster than face-to-face meetings. If you’re scheduling yourself back-to-back-to-back without recovery time, you’re your own worst enemy. There’s no formula that’s going to solve the problem of walking from one meeting directly into the next meeting into the next meeting. Your brain can’t handle it, and your performance will suffer.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Take control of your calendar.&lt;/strong&gt; I know this sounds obvious, but how much of your scheduling nightmare did you do to yourself? How often do you say yes when you should say no? How many meetings do you accept because of FOMO—fear of missing out—when the meeting is actually superfluous?&lt;/p&gt;
&lt;p&gt;Audit your last 30 days of meetings. Really look at them. How many could you have declined? How many were necessary for moving deals forward versus just making you feel busy and important?&lt;/p&gt;
&lt;p&gt;Here’s what’s really happening: You’re filling your calendar to prove your value and demonstrate how busy you are. But a packed calendar isn’t a badge of honor—it’s a recipe for burnout and poor performance. It takes confidence and self-ownership to say, “I’m going to take these 30 minutes for myself because I am the priority.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Build in real recovery time.&lt;/strong&gt; You cannot go from Zoom meeting to Zoom meeting without breaks and expect to perform at your best. Schedule 15-minute buffers between calls. Take a walk, even if it’s just around the parking lot. Get human-to-human connection throughout the day—a phone call, an in-person conversation, anything that gives you that energetic feedback you can’t get through a screen.&lt;/p&gt;
&lt;p&gt;The goal isn’t to fill every minute of your day. The goal is to be effective in the minutes that matter most. Sales professionals who master&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt; Fanatical Prospecting Bootcamp principles&lt;/a&gt;&lt;/strong&gt; know that consistency and preparation beat frantic activity every time.&lt;/p&gt;
&lt;h2 id=&#34;h-the-true-cost-of-sales-burnout-on-your-deal-pipeline-and-commission&#34;&gt;&lt;strong&gt;The True Cost of Sales Burnout on Your Deal Pipeline and Commission&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s what Angela and Marcus—and maybe you—don’t realize: Poor energy management and burnout are deal killers.&lt;/p&gt;
&lt;p&gt;When you’re running on empty, you make lazy prospecting calls. You skip the hard questions in discovery. You don’t push for commitments. You accept “think it over” instead of advancing the sale. You become reactive instead of proactive.&lt;/p&gt;
&lt;p&gt;The ability to&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/sonic-sales-objections-negotiations-intelligent-closing-skills-training/&#34; rel=&#34;nofollow&#34;&gt; handle objections with confidence&lt;/a&gt;&lt;/strong&gt; and maintain mental sharpness is a competitive advantage. When you’re energized and mentally sharp, you ask better questions, create urgency that moves deals forward, and close more effectively.&lt;/p&gt;
&lt;h2 id=&#34;h-step-by-step-plan-to-prevent-sales-burnout-and-boost-performance&#34;&gt;&lt;strong&gt;Step-by-Step Plan to Prevent Sales Burnout and Boost Performance&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re struggling with energy crashes like Angela:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Prepare the night before.&lt;/strong&gt; Pack your cooler, plan your meals, set yourself up for success. Don’t leave nutrition to chance or convenience.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Eat protein in the morning.&lt;/strong&gt; This isn’t about being perfect—it’s about being consistent. Find something that works and stick with it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Stay ahead of hunger.&lt;/strong&gt; Don’t wait for the crash. Fuel consistently throughout the day with real, whole foods.&lt;/p&gt;
&lt;p&gt;If you’re burning out like Marcus:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Audit your calendar ruthlessly.&lt;/strong&gt; How much of your scheduling problem is self-inflicted? Start saying no to meetings that don’t move deals forward.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Schedule recovery time.&lt;/strong&gt; Build 15-minute buffers between meetings. Take walks. Get human connection. Treat recovery as seriously as you treat your prospect meetings.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Focus on effectiveness over activity.&lt;/strong&gt; A packed calendar doesn’t equal productivity. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/virtual-selling-skills-training-master-class-for-engaging-remote-buyers/&#34; rel=&#34;nofollow&#34;&gt;Virtual Selling Skills training&lt;/a&gt;&lt;/strong&gt; teaches that peak performance in remote sales requires both intense focus and intentional recovery between calls.&lt;/p&gt;
&lt;h2 id=&#34;h-conclusion&#34;&gt;&lt;strong&gt;Conclusion&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your energy and mental state aren’t personal issues—they’re professional imperatives. When you’re running on empty or burning out, you’re not just hurting yourself, you’re hurting your prospects, your company, and your income.&lt;/p&gt;
&lt;p&gt;The solution isn’t complicated: Fuel your body properly, control your calendar intentionally, and build recovery into your day. It’s about being disciplined enough to invest in the foundation that makes everything else possible.&lt;/p&gt;
&lt;p&gt;Stop treating energy management and burnout prevention as luxuries. They’re the difference between good salespeople and great ones. They’re the difference between hitting your numbers and exceeding them.&lt;/p&gt;
&lt;p&gt;Take control of your energy, and you’ll take control of your results.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Ready to develop the mental toughness and discipline that separates top performers from the rest?&lt;strong&gt;&lt;a href=&#34;https://learn.salesgravy.com&#34; rel=&#34;nofollow&#34;&gt; &lt;em&gt;Explore Sales Gravy University’s comprehensive training programs&lt;/em&gt;&lt;/a&gt;&lt;/strong&gt; and start leveling up your sales game.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/avoid-sales-burnout-learn-how-to-maintain-energy-focus-and-peak-performance-during-long-sales-days-and-back-to-back-meetings/</link>
                <pubDate>Tue, 02 Sep 2025 18:32:00 &#43;0000</pubDate>
                <itunes:duration>556</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>5 Sales Leadership Skills You Can’t Fake</itunes:title>
                <title>5 Sales Leadership Skills You Can’t Fake</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Leadership is the single most important factor in a sales team’s success. You can have talented reps, strong products, and a solid sales process, but without effective leadership, performance stalls. As Duff Tucker, Sales Trainer, puts it on this episode of the Sales Gravy Podcast:&lt;/p&gt;
&lt;p&gt;&amp;#8220;You have to model the behaviors that you want your team to live out. When you model those, you get a lot of credibility. You have respect. You have influence.”&lt;/p&gt;
&lt;p&gt;In today&amp;#8217;s hyper-competitive sales environment, your team has choices. Top performers can work anywhere. Average reps will coast if you let them. But the teams that consistently crush quotas, retain top talent, and create cultures where everyone wants to win all have one thing in common: a leader who has mastered the fundamental skills that turn potential into performance.&lt;/p&gt;
&lt;p&gt;Here are five leadership skills every sales manager must master to drive their team to the next level.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-1-clear-communication-no-confusion-no-excuses&#34;&gt;&lt;strong&gt;1. Clear Communication: No Confusion, No Excuses&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales teams don’t fail because of a lack of talent—they fail because of unclear expectations. Leadership starts with communication. If your reps don’t know exactly what you expect, how you measure success, or where they’re falling short, you’re setting them up to miss the mark.&lt;/p&gt;
&lt;p&gt;Clarity means:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Defining priorities&lt;/strong&gt;: What activities matter most (calls, meetings, proposals) and why.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Eliminating ambiguity&lt;/strong&gt;: No mixed signals, no “read between the lines.”&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Giving feedback in real time&lt;/strong&gt;: Don’t wait for quarterly reviews to correct course.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Practical tip: &lt;/strong&gt;After every meeting, send a short recap of agreed actions and timelines. It reinforces expectations and removes excuses. Vague leadership creates vague results.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-2-goal-setting-amp-vision-building-direction-not-just-numbers&#34;&gt;&lt;strong&gt;2. Goal Setting &amp;#38; Vision: Building Direction, Not Just Numbers&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A sales leader isn’t just a scoreboard watcher. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/from-hustle-to-leadership-the-journey-in-sales-and-staffing-feat-andy-matheou/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Your job&lt;/a&gt;&lt;/strong&gt; is to give your team something bigger to aim at than just “hitting quota.” Without a clear vision, teams drift into reactive mode and lack initiative. People perform better when they’re chasing a clear, meaningful vision.&amp;#160;&lt;/p&gt;
&lt;p&gt;Effective goal setting requires more than revenue targets. It’s about:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Tying team goals to organizational strategy.&lt;/li&gt;
&lt;li&gt;Breaking big objectives into manageable activity benchmarks.&lt;/li&gt;
&lt;li&gt;Painting a picture of what winning looks like so reps can see themselves in it.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Practical tip:&lt;/strong&gt; Start every month by walking your team through &lt;em&gt;why&lt;/em&gt; their goals matter and how success impacts the company, the customer, and their own careers. When reps buy into the vision, they push harder to achieve it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-3-coaching-from-boss-to-builder&#34;&gt;&lt;strong&gt;3. Coaching: From Boss to Builder&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Micromanagers kill momentum. Coaches create it. Leadership in sales means shifting from telling people what to do to building people who can do it themselves.&lt;/p&gt;
&lt;p&gt;Great sales coaching involves:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Observation&lt;/strong&gt;: Ride-alongs, call reviews, pipeline inspections.&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/feedback-drives-sales-performance/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Targeted feedback&lt;/strong&gt;:&lt;/a&gt; Specific, actionable, focused on behaviors, not personality.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Development mindset&lt;/strong&gt;: Every interaction is a teaching moment.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Practical tip:&lt;/strong&gt; Block weekly one-on-one coaching sessions that focus on skills and pipeline health. Ask questions that uncover roadblocks instead of delivering lectures. Consistently coached reps outperform those left to figure it out alone.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-4-adaptability-leading-through-change&#34;&gt;&lt;strong&gt;4. Adaptability: Leading Through Change&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Markets shift, customers evolve, and strategies that worked yesterday won’t guarantee tomorrow’s success. The best leaders view challenges as opportunities.&lt;/p&gt;
&lt;p&gt;Adaptability looks like:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Adjusting sales strategies with confidence.&lt;/li&gt;
&lt;li&gt;Staying ahead of industry trends, not reacting late.&lt;/li&gt;
&lt;li&gt;Modeling resilience when things don’t go according to plan.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Practical tip: &lt;/strong&gt;Hold monthly “market pulse” sessions where you and your team discuss shifts in buyer behavior, competitor activity, and emerging tools. This keeps your team agile and ready to move, rather than stuck waiting for direction.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-5-accountability-amp-recognition-the-performance-balance&#34;&gt;&lt;strong&gt;5. Accountability &amp;#38; Recognition: The Performance Balance&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Leadership is about balance, not being a cheerleader or tyrant. The best sales managers enforce accountability while recognizing wins. Too much pressure without acknowledgment breeds burnout; too much recognition without accountability creates complacency.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/building-a-culture-of-accountability&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Accountability&lt;/strong&gt;&lt;/a&gt; means measuring results, holding reps responsible, and addressing performance gaps immediately. Recognition means calling out progress, effort, and achievement in ways that inspire.&lt;/p&gt;
&lt;p&gt;Practical tip: Implement a simple framework: &lt;strong&gt;Inspect what you expect, and celebrate what you respect.&lt;/strong&gt; Use weekly scorecards to track KPIs, then highlight one specific win for each rep in team meetings. This builds both discipline and morale.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-these-leadership-skills-work-together&#34;&gt;&lt;strong&gt;How These Leadership Skills Work Together&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Individually, each of these skills will make you a stronger manager. But when combined, they create a powerful leadership framework:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Clear communication&lt;/strong&gt; sets the direction.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Goal setting &lt;/strong&gt;gives your team purpose.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Coaching&lt;/strong&gt; builds their skills and confidence.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Adaptability&lt;/strong&gt; keeps them ahead of the curve.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Accountability and recognition&lt;/strong&gt; sustain performance.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When sales leaders integrate these disciplines, they build teams that execute consistently and, even under pressure, perform at the highest level.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-next-step-as-a-sales-leader&#34;&gt;&lt;strong&gt;Your Next Step as a Sales Leader&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Being a sales manager isn’t about hitting your own number anymore. It’s about multiplying results through your team. Your reps don’t need a boss. They need a leader who communicates clearly, sets a compelling vision, coaches consistently, adapts with confidence, and balances accountability with recognition.&lt;/p&gt;
&lt;p&gt;Start small: Audit your leadership against these five skills. Where are you strong? Where are you slipping? Then pick one area to strengthen this quarter.&lt;/p&gt;
&lt;p&gt;Because these five sales leadership skills can’t be faked. Either you live them out daily, or your team knows you’re just managing, not leading.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;As a sales leader, one of your most powerful tools for boosting team performance is the strategic use of sales contests and incentives. In &lt;a href=&#34;https://www.salesgravy.university/courses/5-tips-for-successful-sales-contests&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;this micro-course,&lt;/strong&gt;&lt;/a&gt; Jessica Stokes provides you with essential insights on how to design and implement effective sales competitions.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Leadership is the single most important factor in a sales team’s success. You can have talented reps, strong products, and a solid sales process, but without effective leadership, performance stalls. As Duff Tucker, Sales Trainer, puts it on this episode of the Sales Gravy Podcast:</p>
<p>“You have to model the behaviors that you want your team to live out. When you model those, you get a lot of credibility. You have respect. You have influence.”</p>
<p>In today’s hyper-competitive sales environment, your team has choices. Top performers can work anywhere. Average reps will coast if you let them. But the teams that consistently crush quotas, retain top talent, and create cultures where everyone wants to win all have one thing in common: a leader who has mastered the fundamental skills that turn potential into performance.</p>
<p>Here are five leadership skills every sales manager must master to drive their team to the next level. </p>
<h2 id="h-1-clear-communication-no-confusion-no-excuses"><strong>1. Clear Communication: No Confusion, No Excuses</strong></h2>
<p>Sales teams don’t fail because of a lack of talent—they fail because of unclear expectations. Leadership starts with communication. If your reps don’t know exactly what you expect, how you measure success, or where they’re falling short, you’re setting them up to miss the mark.</p>
<p>Clarity means:</p>
<ul>
<li><strong>Defining priorities</strong>: What activities matter most (calls, meetings, proposals) and why.</li>
<li><strong>Eliminating ambiguity</strong>: No mixed signals, no “read between the lines.”</li>
<li><strong>Giving feedback in real time</strong>: Don’t wait for quarterly reviews to correct course.</li>
</ul>
<p><strong>Practical tip: </strong>After every meeting, send a short recap of agreed actions and timelines. It reinforces expectations and removes excuses. Vague leadership creates vague results.</p>
<h2 id="h-2-goal-setting-amp-vision-building-direction-not-just-numbers"><strong>2. Goal Setting &amp; Vision: Building Direction, Not Just Numbers</strong></h2>
<p>A sales leader isn’t just a scoreboard watcher. <strong><a href="https://salesgravy.com/from-hustle-to-leadership-the-journey-in-sales-and-staffing-feat-andy-matheou/" rel="nofollow">Your job</a></strong> is to give your team something bigger to aim at than just “hitting quota.” Without a clear vision, teams drift into reactive mode and lack initiative. People perform better when they’re chasing a clear, meaningful vision. </p>
<p>Effective goal setting requires more than revenue targets. It’s about:</p>
<ul>
<li>Tying team goals to organizational strategy.</li>
<li>Breaking big objectives into manageable activity benchmarks.</li>
<li>Painting a picture of what winning looks like so reps can see themselves in it.</li>
</ul>
<p><strong>Practical tip:</strong> Start every month by walking your team through <em>why</em> their goals matter and how success impacts the company, the customer, and their own careers. When reps buy into the vision, they push harder to achieve it.</p>
<h2 id="h-3-coaching-from-boss-to-builder"><strong>3. Coaching: From Boss to Builder</strong></h2>
<p>Micromanagers kill momentum. Coaches create it. Leadership in sales means shifting from telling people what to do to building people who can do it themselves.</p>
<p>Great sales coaching involves:</p>
<ul>
<li><strong>Observation</strong>: Ride-alongs, call reviews, pipeline inspections.</li>
<li><a href="https://salesgravy.com/feedback-drives-sales-performance/" rel="nofollow"><strong>Targeted feedback</strong>:</a> Specific, actionable, focused on behaviors, not personality.</li>
<li><strong>Development mindset</strong>: Every interaction is a teaching moment.</li>
</ul>
<p><strong>Practical tip:</strong> Block weekly one-on-one coaching sessions that focus on skills and pipeline health. Ask questions that uncover roadblocks instead of delivering lectures. Consistently coached reps outperform those left to figure it out alone.</p>
<h2 id="h-4-adaptability-leading-through-change"><strong>4. Adaptability: Leading Through Change</strong></h2>
<p>Markets shift, customers evolve, and strategies that worked yesterday won’t guarantee tomorrow’s success. The best leaders view challenges as opportunities.</p>
<p>Adaptability looks like:</p>
<ul>
<li>Adjusting sales strategies with confidence.</li>
<li>Staying ahead of industry trends, not reacting late.</li>
<li>Modeling resilience when things don’t go according to plan.</li>
</ul>
<p><strong>Practical tip: </strong>Hold monthly “market pulse” sessions where you and your team discuss shifts in buyer behavior, competitor activity, and emerging tools. This keeps your team agile and ready to move, rather than stuck waiting for direction.</p>
<h2 id="h-5-accountability-amp-recognition-the-performance-balance"><strong>5. Accountability &amp; Recognition: The Performance Balance</strong></h2>
<p>Leadership is about balance, not being a cheerleader or tyrant. The best sales managers enforce accountability while recognizing wins. Too much pressure without acknowledgment breeds burnout; too much recognition without accountability creates complacency.</p>
<p><a href="https://www.salesgravy.university/courses/building-a-culture-of-accountability" rel="nofollow"><strong>Accountability</strong></a> means measuring results, holding reps responsible, and addressing performance gaps immediately. Recognition means calling out progress, effort, and achievement in ways that inspire.</p>
<p>Practical tip: Implement a simple framework: <strong>Inspect what you expect, and celebrate what you respect.</strong> Use weekly scorecards to track KPIs, then highlight one specific win for each rep in team meetings. This builds both discipline and morale.</p>
<h2 id="h-how-these-leadership-skills-work-together"><strong>How These Leadership Skills Work Together</strong></h2>
<p>Individually, each of these skills will make you a stronger manager. But when combined, they create a powerful leadership framework:</p>
<ul>
<li><strong>Clear communication</strong> sets the direction.</li>
<li><strong>Goal setting </strong>gives your team purpose.</li>
<li><strong>Coaching</strong> builds their skills and confidence.</li>
<li><strong>Adaptability</strong> keeps them ahead of the curve.</li>
<li><strong>Accountability and recognition</strong> sustain performance.</li>
</ul>
<p>When sales leaders integrate these disciplines, they build teams that execute consistently and, even under pressure, perform at the highest level.</p>
<h2 id="h-your-next-step-as-a-sales-leader"><strong>Your Next Step as a Sales Leader</strong></h2>
<p>Being a sales manager isn’t about hitting your own number anymore. It’s about multiplying results through your team. Your reps don’t need a boss. They need a leader who communicates clearly, sets a compelling vision, coaches consistently, adapts with confidence, and balances accountability with recognition.</p>
<p>Start small: Audit your leadership against these five skills. Where are you strong? Where are you slipping? Then pick one area to strengthen this quarter.</p>
<p>Because these five sales leadership skills can’t be faked. Either you live them out daily, or your team knows you’re just managing, not leading.</p>
<hr/>
<p>As a sales leader, one of your most powerful tools for boosting team performance is the strategic use of sales contests and incentives. In <a href="https://www.salesgravy.university/courses/5-tips-for-successful-sales-contests" rel="nofollow"><strong>this micro-course,</strong></a> Jessica Stokes provides you with essential insights on how to design and implement effective sales competitions.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Leadership is the single most important factor in a sales team’s success. You can have talented reps, strong products, and a solid sales process, but without effective leadership, performance stalls. As Duff Tucker, Sales Trainer, puts it on this episode of the Sales Gravy Podcast:&lt;/p&gt;
&lt;p&gt;“You have to model the behaviors that you want your team to live out. When you model those, you get a lot of credibility. You have respect. You have influence.”&lt;/p&gt;
&lt;p&gt;In today’s hyper-competitive sales environment, your team has choices. Top performers can work anywhere. Average reps will coast if you let them. But the teams that consistently crush quotas, retain top talent, and create cultures where everyone wants to win all have one thing in common: a leader who has mastered the fundamental skills that turn potential into performance.&lt;/p&gt;
&lt;p&gt;Here are five leadership skills every sales manager must master to drive their team to the next level. &lt;/p&gt;
&lt;h2 id=&#34;h-1-clear-communication-no-confusion-no-excuses&#34;&gt;&lt;strong&gt;1. Clear Communication: No Confusion, No Excuses&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales teams don’t fail because of a lack of talent—they fail because of unclear expectations. Leadership starts with communication. If your reps don’t know exactly what you expect, how you measure success, or where they’re falling short, you’re setting them up to miss the mark.&lt;/p&gt;
&lt;p&gt;Clarity means:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Defining priorities&lt;/strong&gt;: What activities matter most (calls, meetings, proposals) and why.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Eliminating ambiguity&lt;/strong&gt;: No mixed signals, no “read between the lines.”&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Giving feedback in real time&lt;/strong&gt;: Don’t wait for quarterly reviews to correct course.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Practical tip: &lt;/strong&gt;After every meeting, send a short recap of agreed actions and timelines. It reinforces expectations and removes excuses. Vague leadership creates vague results.&lt;/p&gt;
&lt;h2 id=&#34;h-2-goal-setting-amp-vision-building-direction-not-just-numbers&#34;&gt;&lt;strong&gt;2. Goal Setting &amp;amp; Vision: Building Direction, Not Just Numbers&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A sales leader isn’t just a scoreboard watcher. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/from-hustle-to-leadership-the-journey-in-sales-and-staffing-feat-andy-matheou/&#34; rel=&#34;nofollow&#34;&gt;Your job&lt;/a&gt;&lt;/strong&gt; is to give your team something bigger to aim at than just “hitting quota.” Without a clear vision, teams drift into reactive mode and lack initiative. People perform better when they’re chasing a clear, meaningful vision. &lt;/p&gt;
&lt;p&gt;Effective goal setting requires more than revenue targets. It’s about:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tying team goals to organizational strategy.&lt;/li&gt;
&lt;li&gt;Breaking big objectives into manageable activity benchmarks.&lt;/li&gt;
&lt;li&gt;Painting a picture of what winning looks like so reps can see themselves in it.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Practical tip:&lt;/strong&gt; Start every month by walking your team through &lt;em&gt;why&lt;/em&gt; their goals matter and how success impacts the company, the customer, and their own careers. When reps buy into the vision, they push harder to achieve it.&lt;/p&gt;
&lt;h2 id=&#34;h-3-coaching-from-boss-to-builder&#34;&gt;&lt;strong&gt;3. Coaching: From Boss to Builder&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Micromanagers kill momentum. Coaches create it. Leadership in sales means shifting from telling people what to do to building people who can do it themselves.&lt;/p&gt;
&lt;p&gt;Great sales coaching involves:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Observation&lt;/strong&gt;: Ride-alongs, call reviews, pipeline inspections.&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/feedback-drives-sales-performance/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Targeted feedback&lt;/strong&gt;:&lt;/a&gt; Specific, actionable, focused on behaviors, not personality.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Development mindset&lt;/strong&gt;: Every interaction is a teaching moment.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Practical tip:&lt;/strong&gt; Block weekly one-on-one coaching sessions that focus on skills and pipeline health. Ask questions that uncover roadblocks instead of delivering lectures. Consistently coached reps outperform those left to figure it out alone.&lt;/p&gt;
&lt;h2 id=&#34;h-4-adaptability-leading-through-change&#34;&gt;&lt;strong&gt;4. Adaptability: Leading Through Change&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Markets shift, customers evolve, and strategies that worked yesterday won’t guarantee tomorrow’s success. The best leaders view challenges as opportunities.&lt;/p&gt;
&lt;p&gt;Adaptability looks like:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Adjusting sales strategies with confidence.&lt;/li&gt;
&lt;li&gt;Staying ahead of industry trends, not reacting late.&lt;/li&gt;
&lt;li&gt;Modeling resilience when things don’t go according to plan.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Practical tip: &lt;/strong&gt;Hold monthly “market pulse” sessions where you and your team discuss shifts in buyer behavior, competitor activity, and emerging tools. This keeps your team agile and ready to move, rather than stuck waiting for direction.&lt;/p&gt;
&lt;h2 id=&#34;h-5-accountability-amp-recognition-the-performance-balance&#34;&gt;&lt;strong&gt;5. Accountability &amp;amp; Recognition: The Performance Balance&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Leadership is about balance, not being a cheerleader or tyrant. The best sales managers enforce accountability while recognizing wins. Too much pressure without acknowledgment breeds burnout; too much recognition without accountability creates complacency.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/building-a-culture-of-accountability&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Accountability&lt;/strong&gt;&lt;/a&gt; means measuring results, holding reps responsible, and addressing performance gaps immediately. Recognition means calling out progress, effort, and achievement in ways that inspire.&lt;/p&gt;
&lt;p&gt;Practical tip: Implement a simple framework: &lt;strong&gt;Inspect what you expect, and celebrate what you respect.&lt;/strong&gt; Use weekly scorecards to track KPIs, then highlight one specific win for each rep in team meetings. This builds both discipline and morale.&lt;/p&gt;
&lt;h2 id=&#34;h-how-these-leadership-skills-work-together&#34;&gt;&lt;strong&gt;How These Leadership Skills Work Together&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Individually, each of these skills will make you a stronger manager. But when combined, they create a powerful leadership framework:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Clear communication&lt;/strong&gt; sets the direction.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Goal setting &lt;/strong&gt;gives your team purpose.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Coaching&lt;/strong&gt; builds their skills and confidence.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Adaptability&lt;/strong&gt; keeps them ahead of the curve.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Accountability and recognition&lt;/strong&gt; sustain performance.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When sales leaders integrate these disciplines, they build teams that execute consistently and, even under pressure, perform at the highest level.&lt;/p&gt;
&lt;h2 id=&#34;h-your-next-step-as-a-sales-leader&#34;&gt;&lt;strong&gt;Your Next Step as a Sales Leader&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Being a sales manager isn’t about hitting your own number anymore. It’s about multiplying results through your team. Your reps don’t need a boss. They need a leader who communicates clearly, sets a compelling vision, coaches consistently, adapts with confidence, and balances accountability with recognition.&lt;/p&gt;
&lt;p&gt;Start small: Audit your leadership against these five skills. Where are you strong? Where are you slipping? Then pick one area to strengthen this quarter.&lt;/p&gt;
&lt;p&gt;Because these five sales leadership skills can’t be faked. Either you live them out daily, or your team knows you’re just managing, not leading.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;As a sales leader, one of your most powerful tools for boosting team performance is the strategic use of sales contests and incentives. In &lt;a href=&#34;https://www.salesgravy.university/courses/5-tips-for-successful-sales-contests&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;this micro-course,&lt;/strong&gt;&lt;/a&gt; Jessica Stokes provides you with essential insights on how to design and implement effective sales competitions.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 28 Aug 2025 20:32:00 &#43;0000</pubDate>
                <itunes:duration>1351</itunes:duration>
                
                
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                <itunes:title>5 Ways to Stop Sales Territory Disputes From Destroying Your Team (Ask Jeb)</itunes:title>
                <title>5 Ways to Stop Sales Territory Disputes From Destroying Your Team (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question about sales territory disputes that&amp;#8217;ll make your head spin: What do you do when overlapping territories and shared relationships turn your sales team into a collection of lone wolves fighting over who owns what?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the exact predicament faced by Kayla Lujan, VP of Sales at Down to Earth Landscape and Irrigation, in Orlando, Florida. Her team manages defined territories, but their business model creates inevitable crossover with HOA managers who oversee multiple properties spanning across different reps&amp;#8217; territories.&lt;/p&gt;
&lt;p&gt;As she put it: &amp;#8220;I&amp;#8217;ve really seen the team kind of lose focus on working as one or team selling and more of … a what&amp;#8217;s mine versus working together.&amp;#8221;&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re not alone. Territory disputes are one of the most destructive forces in sales organizations, and they&amp;#8217;re costing companies their collaborative culture and their best deals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-psychology-behind-sales-territory-wars&#34;&gt;The Psychology Behind Sales Territory Wars&lt;/h2&gt;
&lt;p&gt;Salespeople are wired to win. And when territories overlap, that competitive drive turns inward, creating internal battles that hurt everyone.&lt;/p&gt;
&lt;p&gt;I learned this lesson the hard way when I was a VP of sales managing local and regional account executives. We had big regional accounts sitting in local territories, and the fighting was relentless. Local reps would work around the system, hide opportunities, and go through back doors to protect &amp;#8220;their&amp;#8221; accounts.&lt;/p&gt;
&lt;p&gt;The result? We lost major deals because the wrong person with insufficient skills was working them solo, or we&amp;#8217;d win the business only to have explosive commission disputes after the fact.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s what shocked me most: When we gave people the choice between money or credit on the ranking report, they fought harder over the credit than the commission. They&amp;#8217;d forgo 100% money but wage war over who got recognition for closing the deal.&lt;/p&gt;
&lt;p&gt;That tells you everything you need to know about sales psychology. It&amp;#8217;s not just about money—it&amp;#8217;s about winning, recognition, and status.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-real-cost-of-territorial-thinking&#34;&gt;The Real Cost of Territorial Thinking&lt;/h2&gt;
&lt;p&gt;Territory disputes create uncomfortable team meetings and destroy your sales effectiveness in three critical ways:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Lost Deal Value&lt;/strong&gt;: When the wrong rep works a deal alone because they&amp;#8217;re protecting their turf, you lose the collective expertise that could close bigger opportunities.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Relationship Damage&lt;/strong&gt;: Customers get confused when multiple reps approach them without coordination, making your organization look disorganized and unprofessional.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Top Performer Exodus&lt;/strong&gt;: Your best salespeople get frustrated with the politics and infighting, leading them to seek opportunities at companies with better team cultures.&lt;/p&gt;
&lt;p&gt;The companies that figure this out win big. The ones that don&amp;#8217;t hemorrhage talent and revenue to organizations that actually know how to &lt;a href=&#34;https://salesgravy.com/7-critical-factors-for-retaining-top-performers/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;build high-performing sales teams&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-solution-strategic-commission-pools-and-clear-ownership&#34;&gt;The Solution: Strategic Commission Pools and Clear Ownership&lt;/h2&gt;
&lt;p&gt;For Kayla&amp;#8217;s HOA challenge—and similar overlapping territory situations—here&amp;#8217;s the framework that actually works:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Assign Relationship Ownership&lt;/strong&gt;: The rep with the core relationship (the HOA headquarters contact) owns account retention and expansion. They&amp;#8217;re responsible for keeping that account long-term and get compensated accordingly.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Create Local Opportunity Roles&lt;/strong&gt;: Local reps in each territory focus on building relationships with on-site contacts—facility managers, groundskeepers, community center staff. They get compensated for new project acquisition and spot opportunities within their geographic area.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Implement Commission Pools&lt;/strong&gt;: Instead of fighting over who gets what percentage, create a commission pool for each major account. The pool gets divided based on roles and contributions, not territorial claims.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Force Up-Front Agreements&lt;/strong&gt;: Here&amp;#8217;s the crucial part: Make involved parties agree on commission splits before any work begins. Post-deal disputes are exponentially harder to resolve than pre-deal agreements.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-leadership-mindset-shift&#34;&gt;The Leadership Mindset Shift&lt;/h2&gt;
&lt;p&gt;The hardest part of solving territory wars is the leadership mindset required to manage them effectively.&lt;/p&gt;
&lt;p&gt;As I told Kayla, moving into VP-level roles means stepping into two worlds simultaneously. You need to be tactical enough to manage these day-to-day disputes, while being strategic enough to build systems that prevent them.&lt;/p&gt;
&lt;p&gt;The tactical side requires you to be King Solomon when reps can&amp;#8217;t agree, making decisions that nobody loves but everyone can live with. The strategic side means creating compensation structures and territory designs that naturally encourage collaboration.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s what most new sales leaders miss: You&amp;#8217;re not just managing sales processes anymore. You&amp;#8217;re part of the executive team, and your territory decisions impact operations, finance, and overall business strategy. Your &lt;a href=&#34;https://salesgravy.com/4-key-traits-of-the-most-successful-sales-leaders/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales leadership&lt;/a&gt; needs to balance team dynamics with business objectives.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-we-win-as-a-team-reality-check&#34;&gt;The &amp;#8220;We Win as a Team&amp;#8221; Reality Check&lt;/h2&gt;
&lt;p&gt;I tell my team constantly: &amp;#8220;We win as a team.&amp;#8221; And yes, fistfights still ensue. The phrase doesn&amp;#8217;t magically solve territorial disputes, but it sets the expectation that collaboration is the standard, not the exception.&lt;/p&gt;
&lt;p&gt;Leadership sometimes means repeating yourself until you&amp;#8217;re blue in the face, then getting up and repeating yourself some more. The message needs to be consistent: Individual wins that hurt team performance are losses for everyone.&lt;/p&gt;
&lt;p&gt;This requires recognizing and rewarding collaborative behavior publicly while addressing territorial behavior privately and directly. You can&amp;#8217;t let territorial thinking fester because it spreads faster than good teamwork habits.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-action-plan&#34;&gt;Your Action Plan&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re dealing with territory wars:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Audit Your Current Structure&lt;/strong&gt;: Map out where overlaps occur and which accounts create the most disputes. These are your highest priority fixes.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Design Commission Pools&lt;/strong&gt;: Create clear, written agreements about how shared opportunities will be compensated before deals begin.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Define Relationship Ownership&lt;/strong&gt;: Establish who owns which relationships and what their responsibilities are for retention versus expansion.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Invest in Team Culture&lt;/strong&gt;: Make collaboration a measured and rewarded behavior, not just something you talk about in meetings.&lt;/p&gt;
&lt;p&gt;The companies that solve the territory puzzle don&amp;#8217;t eliminate competition—they channel it toward the right targets. Instead of fighting each other, your team fights together to win more business and serve customers better.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you transform territorial lone wolves into a collaborative pack that dominates your market.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;For more insights on building effective sales teams and leadership strategies, explore our &lt;em&gt;&lt;a href=&#34;https://www.salesgravy.university/catalog?query=sales%20leaders&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales management training programs&lt;/a&gt; &lt;/em&gt;on Sales Gravy University.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question about sales territory disputes that’ll make your head spin: What do you do when overlapping territories and shared relationships turn your sales team into a collection of lone wolves fighting over who owns what?</p>
<p>That’s the exact predicament faced by Kayla Lujan, VP of Sales at Down to Earth Landscape and Irrigation, in Orlando, Florida. Her team manages defined territories, but their business model creates inevitable crossover with HOA managers who oversee multiple properties spanning across different reps’ territories.</p>
<p>As she put it: “I’ve really seen the team kind of lose focus on working as one or team selling and more of … a what’s mine versus working together.”</p>
<p>If you’re nodding your head right now, you’re not alone. Territory disputes are one of the most destructive forces in sales organizations, and they’re costing companies their collaborative culture and their best deals.</p>
<h2 id="h-the-psychology-behind-sales-territory-wars">The Psychology Behind Sales Territory Wars</h2>
<p>Salespeople are wired to win. And when territories overlap, that competitive drive turns inward, creating internal battles that hurt everyone.</p>
<p>I learned this lesson the hard way when I was a VP of sales managing local and regional account executives. We had big regional accounts sitting in local territories, and the fighting was relentless. Local reps would work around the system, hide opportunities, and go through back doors to protect “their” accounts.</p>
<p>The result? We lost major deals because the wrong person with insufficient skills was working them solo, or we’d win the business only to have explosive commission disputes after the fact.</p>
<p>But here’s what shocked me most: When we gave people the choice between money or credit on the ranking report, they fought harder over the credit than the commission. They’d forgo 100% money but wage war over who got recognition for closing the deal.</p>
<p>That tells you everything you need to know about sales psychology. It’s not just about money—it’s about winning, recognition, and status.</p>
<h2 id="h-the-real-cost-of-territorial-thinking">The Real Cost of Territorial Thinking</h2>
<p>Territory disputes create uncomfortable team meetings and destroy your sales effectiveness in three critical ways:</p>
<p><strong>Lost Deal Value</strong>: When the wrong rep works a deal alone because they’re protecting their turf, you lose the collective expertise that could close bigger opportunities.</p>
<p><strong>Relationship Damage</strong>: Customers get confused when multiple reps approach them without coordination, making your organization look disorganized and unprofessional.</p>
<p><strong>Top Performer Exodus</strong>: Your best salespeople get frustrated with the politics and infighting, leading them to seek opportunities at companies with better team cultures.</p>
<p>The companies that figure this out win big. The ones that don’t hemorrhage talent and revenue to organizations that actually know how to <a href="https://salesgravy.com/7-critical-factors-for-retaining-top-performers/" rel="nofollow">build high-performing sales teams</a>.</p>
<h2 id="h-the-solution-strategic-commission-pools-and-clear-ownership">The Solution: Strategic Commission Pools and Clear Ownership</h2>
<p>For Kayla’s HOA challenge—and similar overlapping territory situations—here’s the framework that actually works:</p>
<p><strong>Assign Relationship Ownership</strong>: The rep with the core relationship (the HOA headquarters contact) owns account retention and expansion. They’re responsible for keeping that account long-term and get compensated accordingly.</p>
<p><strong>Create Local Opportunity Roles</strong>: Local reps in each territory focus on building relationships with on-site contacts—facility managers, groundskeepers, community center staff. They get compensated for new project acquisition and spot opportunities within their geographic area.</p>
<p><strong>Implement Commission Pools</strong>: Instead of fighting over who gets what percentage, create a commission pool for each major account. The pool gets divided based on roles and contributions, not territorial claims.</p>
<p><strong>Force Up-Front Agreements</strong>: Here’s the crucial part: Make involved parties agree on commission splits before any work begins. Post-deal disputes are exponentially harder to resolve than pre-deal agreements.</p>
<h2 id="h-the-leadership-mindset-shift">The Leadership Mindset Shift</h2>
<p>The hardest part of solving territory wars is the leadership mindset required to manage them effectively.</p>
<p>As I told Kayla, moving into VP-level roles means stepping into two worlds simultaneously. You need to be tactical enough to manage these day-to-day disputes, while being strategic enough to build systems that prevent them.</p>
<p>The tactical side requires you to be King Solomon when reps can’t agree, making decisions that nobody loves but everyone can live with. The strategic side means creating compensation structures and territory designs that naturally encourage collaboration.</p>
<p>But here’s what most new sales leaders miss: You’re not just managing sales processes anymore. You’re part of the executive team, and your territory decisions impact operations, finance, and overall business strategy. Your <a href="https://salesgravy.com/4-key-traits-of-the-most-successful-sales-leaders/" rel="nofollow">sales leadership</a> needs to balance team dynamics with business objectives.</p>
<h2 id="h-the-we-win-as-a-team-reality-check">The “We Win as a Team” Reality Check</h2>
<p>I tell my team constantly: “We win as a team.” And yes, fistfights still ensue. The phrase doesn’t magically solve territorial disputes, but it sets the expectation that collaboration is the standard, not the exception.</p>
<p>Leadership sometimes means repeating yourself until you’re blue in the face, then getting up and repeating yourself some more. The message needs to be consistent: Individual wins that hurt team performance are losses for everyone.</p>
<p>This requires recognizing and rewarding collaborative behavior publicly while addressing territorial behavior privately and directly. You can’t let territorial thinking fester because it spreads faster than good teamwork habits.</p>
<h2 id="h-your-action-plan">Your Action Plan</h2>
<p>If you’re dealing with territory wars:</p>
<p><strong>Audit Your Current Structure</strong>: Map out where overlaps occur and which accounts create the most disputes. These are your highest priority fixes.</p>
<p><strong>Design Commission Pools</strong>: Create clear, written agreements about how shared opportunities will be compensated before deals begin.</p>
<p><strong>Define Relationship Ownership</strong>: Establish who owns which relationships and what their responsibilities are for retention versus expansion.</p>
<p><strong>Invest in Team Culture</strong>: Make collaboration a measured and rewarded behavior, not just something you talk about in meetings.</p>
<p>The companies that solve the territory puzzle don’t eliminate competition—they channel it toward the right targets. Instead of fighting each other, your team fights together to win more business and serve customers better.</p>
<p>That’s how you transform territorial lone wolves into a collaborative pack that dominates your market.</p>
<hr/>
<p>For more insights on building effective sales teams and leadership strategies, explore our <em><a href="https://www.salesgravy.university/catalog?query=sales+leaders" rel="nofollow">sales management training programs</a> </em>on Sales Gravy University.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question about sales territory disputes that’ll make your head spin: What do you do when overlapping territories and shared relationships turn your sales team into a collection of lone wolves fighting over who owns what?&lt;/p&gt;
&lt;p&gt;That’s the exact predicament faced by Kayla Lujan, VP of Sales at Down to Earth Landscape and Irrigation, in Orlando, Florida. Her team manages defined territories, but their business model creates inevitable crossover with HOA managers who oversee multiple properties spanning across different reps’ territories.&lt;/p&gt;
&lt;p&gt;As she put it: “I’ve really seen the team kind of lose focus on working as one or team selling and more of … a what’s mine versus working together.”&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re not alone. Territory disputes are one of the most destructive forces in sales organizations, and they’re costing companies their collaborative culture and their best deals.&lt;/p&gt;
&lt;h2 id=&#34;h-the-psychology-behind-sales-territory-wars&#34;&gt;The Psychology Behind Sales Territory Wars&lt;/h2&gt;
&lt;p&gt;Salespeople are wired to win. And when territories overlap, that competitive drive turns inward, creating internal battles that hurt everyone.&lt;/p&gt;
&lt;p&gt;I learned this lesson the hard way when I was a VP of sales managing local and regional account executives. We had big regional accounts sitting in local territories, and the fighting was relentless. Local reps would work around the system, hide opportunities, and go through back doors to protect “their” accounts.&lt;/p&gt;
&lt;p&gt;The result? We lost major deals because the wrong person with insufficient skills was working them solo, or we’d win the business only to have explosive commission disputes after the fact.&lt;/p&gt;
&lt;p&gt;But here’s what shocked me most: When we gave people the choice between money or credit on the ranking report, they fought harder over the credit than the commission. They’d forgo 100% money but wage war over who got recognition for closing the deal.&lt;/p&gt;
&lt;p&gt;That tells you everything you need to know about sales psychology. It’s not just about money—it’s about winning, recognition, and status.&lt;/p&gt;
&lt;h2 id=&#34;h-the-real-cost-of-territorial-thinking&#34;&gt;The Real Cost of Territorial Thinking&lt;/h2&gt;
&lt;p&gt;Territory disputes create uncomfortable team meetings and destroy your sales effectiveness in three critical ways:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Lost Deal Value&lt;/strong&gt;: When the wrong rep works a deal alone because they’re protecting their turf, you lose the collective expertise that could close bigger opportunities.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Relationship Damage&lt;/strong&gt;: Customers get confused when multiple reps approach them without coordination, making your organization look disorganized and unprofessional.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Top Performer Exodus&lt;/strong&gt;: Your best salespeople get frustrated with the politics and infighting, leading them to seek opportunities at companies with better team cultures.&lt;/p&gt;
&lt;p&gt;The companies that figure this out win big. The ones that don’t hemorrhage talent and revenue to organizations that actually know how to &lt;a href=&#34;https://salesgravy.com/7-critical-factors-for-retaining-top-performers/&#34; rel=&#34;nofollow&#34;&gt;build high-performing sales teams&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-the-solution-strategic-commission-pools-and-clear-ownership&#34;&gt;The Solution: Strategic Commission Pools and Clear Ownership&lt;/h2&gt;
&lt;p&gt;For Kayla’s HOA challenge—and similar overlapping territory situations—here’s the framework that actually works:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Assign Relationship Ownership&lt;/strong&gt;: The rep with the core relationship (the HOA headquarters contact) owns account retention and expansion. They’re responsible for keeping that account long-term and get compensated accordingly.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Create Local Opportunity Roles&lt;/strong&gt;: Local reps in each territory focus on building relationships with on-site contacts—facility managers, groundskeepers, community center staff. They get compensated for new project acquisition and spot opportunities within their geographic area.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Implement Commission Pools&lt;/strong&gt;: Instead of fighting over who gets what percentage, create a commission pool for each major account. The pool gets divided based on roles and contributions, not territorial claims.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Force Up-Front Agreements&lt;/strong&gt;: Here’s the crucial part: Make involved parties agree on commission splits before any work begins. Post-deal disputes are exponentially harder to resolve than pre-deal agreements.&lt;/p&gt;
&lt;h2 id=&#34;h-the-leadership-mindset-shift&#34;&gt;The Leadership Mindset Shift&lt;/h2&gt;
&lt;p&gt;The hardest part of solving territory wars is the leadership mindset required to manage them effectively.&lt;/p&gt;
&lt;p&gt;As I told Kayla, moving into VP-level roles means stepping into two worlds simultaneously. You need to be tactical enough to manage these day-to-day disputes, while being strategic enough to build systems that prevent them.&lt;/p&gt;
&lt;p&gt;The tactical side requires you to be King Solomon when reps can’t agree, making decisions that nobody loves but everyone can live with. The strategic side means creating compensation structures and territory designs that naturally encourage collaboration.&lt;/p&gt;
&lt;p&gt;But here’s what most new sales leaders miss: You’re not just managing sales processes anymore. You’re part of the executive team, and your territory decisions impact operations, finance, and overall business strategy. Your &lt;a href=&#34;https://salesgravy.com/4-key-traits-of-the-most-successful-sales-leaders/&#34; rel=&#34;nofollow&#34;&gt;sales leadership&lt;/a&gt; needs to balance team dynamics with business objectives.&lt;/p&gt;
&lt;h2 id=&#34;h-the-we-win-as-a-team-reality-check&#34;&gt;The “We Win as a Team” Reality Check&lt;/h2&gt;
&lt;p&gt;I tell my team constantly: “We win as a team.” And yes, fistfights still ensue. The phrase doesn’t magically solve territorial disputes, but it sets the expectation that collaboration is the standard, not the exception.&lt;/p&gt;
&lt;p&gt;Leadership sometimes means repeating yourself until you’re blue in the face, then getting up and repeating yourself some more. The message needs to be consistent: Individual wins that hurt team performance are losses for everyone.&lt;/p&gt;
&lt;p&gt;This requires recognizing and rewarding collaborative behavior publicly while addressing territorial behavior privately and directly. You can’t let territorial thinking fester because it spreads faster than good teamwork habits.&lt;/p&gt;
&lt;h2 id=&#34;h-your-action-plan&#34;&gt;Your Action Plan&lt;/h2&gt;
&lt;p&gt;If you’re dealing with territory wars:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Audit Your Current Structure&lt;/strong&gt;: Map out where overlaps occur and which accounts create the most disputes. These are your highest priority fixes.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Design Commission Pools&lt;/strong&gt;: Create clear, written agreements about how shared opportunities will be compensated before deals begin.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Define Relationship Ownership&lt;/strong&gt;: Establish who owns which relationships and what their responsibilities are for retention versus expansion.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Invest in Team Culture&lt;/strong&gt;: Make collaboration a measured and rewarded behavior, not just something you talk about in meetings.&lt;/p&gt;
&lt;p&gt;The companies that solve the territory puzzle don’t eliminate competition—they channel it toward the right targets. Instead of fighting each other, your team fights together to win more business and serve customers better.&lt;/p&gt;
&lt;p&gt;That’s how you transform territorial lone wolves into a collaborative pack that dominates your market.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;For more insights on building effective sales teams and leadership strategies, explore our &lt;em&gt;&lt;a href=&#34;https://www.salesgravy.university/catalog?query=sales&#43;leaders&#34; rel=&#34;nofollow&#34;&gt;sales management training programs&lt;/a&gt; &lt;/em&gt;on Sales Gravy University.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/5-ways-to-stop-sales-territory-disputes-from-destroying-your-team/</link>
                <pubDate>Tue, 26 Aug 2025 18:32:00 &#43;0000</pubDate>
                <itunes:duration>1110</itunes:duration>
                
                
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                <itunes:title>Stop Mistaking Sales Activity Motion For Pipeline Momentum</itunes:title>
                <title>Stop Mistaking Sales Activity Motion For Pipeline Momentum</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Sales activity is the lifeblood of your career. But for too many salespeople, it’s the very thing holding them back. You’re generating a ton of activity, your calendar is packed, your inbox is overflowing, and by the end of the day, you’re drained.&amp;#160;&lt;/p&gt;
&lt;p&gt;But your numbers aren’t moving. You’re not gaining ground; you’re just driving in circles.&lt;/p&gt;
&lt;p&gt;As Ron Karr, author of &lt;em&gt;Velocity Mindset&lt;/em&gt;, says, the difference between amateurs and top performers isn’t how fast they move, but whether they’re moving with a clear, defined direction. The problem isn’t laziness. It’s that you’re mistaking motion for momentum. And that’s why you feel stuck.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-problem-sales-activity-without-purpose&#34;&gt;&lt;strong&gt;The Problem: Sales Activity Without Purpose&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople today are trapped in a cycle of sales activity that leads nowhere. Instead of pursuing long-term, meaningful outcomes, they chase short-term wins: a quick meeting booked, a proposal sent, a Request for Proposal (RFP) answered.&lt;/p&gt;
&lt;p&gt;But those wins don’t move the needle. They pull you onto a field controlled by competitors. You’re responding to bids, filling out forms, and competing on price. That’s not selling—it’s order-taking. And order-taking will keep you broke no matter how much activity you pile on.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-real-cost-of-busyness&#34;&gt;&lt;strong&gt;The Real Cost of “Busyness”&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Busyness isn’t just about wasted time. It’s about emotional avoidance. The reason you bury yourself in low-value sales activity is that it feels safe. These tasks create the illusion of productivity while shielding you from what you’re really afraid of: rejection.&lt;/p&gt;
&lt;p&gt;Instead of calling the prospect who’s gone cold, you refresh your CRM. Rather then reaching out to the big account you’ve been circling, you tidy your inbox. Instead of pushing into a tough conversation, you polish the proposal one more time.&lt;/p&gt;
&lt;p&gt;You’re not lazy. You’re working hard. But effort without purpose is like a car spinning its wheels in the mud. Lots of noise, lots of energy, but no forward motion.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-solution-high-leverage-sales-activity&#34;&gt;&lt;strong&gt;The Solution: High-Leverage Sales Activity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Not all sales activity is created equal. Some actions produce a 10x return. Others are pure waste. Top performers know the difference—and ruthlessly prioritize the former.&lt;/p&gt;
&lt;p&gt;Here are three high-leverage sales activities that separate pros from amateurs:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-proactive-prospecting&#34;&gt;&lt;strong&gt;Proactive Prospecting&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your sales pipeline is the fuel tank for your career. If it’s empty, you’re not going anywhere. Prospecting isn’t a side task you do when you have extra time. It is the job.&lt;/p&gt;
&lt;p&gt;That means &lt;a href=&#34;https://salesgravy.com/seven-habits-for-improving-telephone-prospecting-success/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;making outbound calls&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;,&lt;/strong&gt; sending personalized emails, and using LinkedIn to connect with people who aren’t already in your orbit. Stop waiting for the phone to ring. Go make it ring.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-meaningful-conversations&#34;&gt;&lt;strong&gt;Meaningful Conversations&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Once you get a prospect’s attention, the goal isn’t to rattle off product features. It’s to have a value-driven conversation. That means asking discovery questions that uncover their goals, their pain points, and their motivations. It means showing up as an expert and positioning yourself as a trusted advisor, not another vendor.&lt;/p&gt;
&lt;p&gt;When you consistently create conversations that center around the customer’s needs, you become indispensable. Prospects should feel like they’d be foolish not to work with you.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-no&#34;&gt;&lt;strong&gt;The Power of “No”&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Not every opportunity deserves your time. &lt;a href=&#34;https://salesgravy.com/6-mistakes-salespeople-make-when-they-hear-no/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Amateurs say yes to every opportunity&lt;/strong&gt;&lt;/a&gt; and demo request. Top performers say no.&lt;/p&gt;
&lt;p&gt;Qualify hard; disqualify fast. The hours you spend chasing a dead deal are hours you could invest in finding a stronger one. Being busy with the wrong opportunities makes you broke. Saying no to the wrong leads frees you up to say yes to the right ones.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-action-plan-to-go-from-just-busy-to-productive&#34;&gt;&lt;strong&gt;Your Action Plan To Go From “Just Busy” To Productive&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Breaking the cycle of wasted sales activity requires intention and discipline. Here’s how to start:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-1-the-activity-audit&#34;&gt;&lt;strong&gt;Step 1: The Activity Audit&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;For one week, track everything you do—calls, emails, meetings, busywork. At the end of the week, review your log and ask: &lt;em&gt;Which of these activities directly moved a deal forward or created new pipeline?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Most of what you thought was productive won’t make the cut.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-2-time-block-for-high-leverage-work&#34;&gt;&lt;strong&gt;Step 2: Time-Block for High-Leverage Work&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You would never cancel a meeting with your top client. Treat your most important sales activity—prospecting—the same way. Block it on your calendar as non-negotiable. Protect it from distractions. Turn off email, silence notifications, and shut your door.&lt;/p&gt;
&lt;p&gt;This is your sacred time to build pipeline. Nothing else takes priority.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-3-make-the-mindset-shift&#34;&gt;&lt;strong&gt;Step 3: Make the Mindset Shift&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The best salespeople aren’t the ones who never get &lt;a href=&#34;https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;rejected&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; They’re the ones who get rejected the most—because they’re taking the most shots. Every no gets you closer to a yes. Every uncomfortable conversation sharpens your skills.&lt;/p&gt;
&lt;p&gt;Once you accept rejection as the path to progress, the busywork loses its grip.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-confusing-motion-with-momentum&#34;&gt;&lt;strong&gt;Stop Confusing Motion with Momentum&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales activity alone doesn’t make you successful. Purposeful, high-leverage sales activity does.&lt;/p&gt;
&lt;p&gt;Audit your work, protect your prospecting time, lean into rejection, and commit to the actions that actually build pipeline and close deals.&lt;/p&gt;
&lt;p&gt;Stop being busy. Start being a top performer.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Ready to maximize your time? Check out this course on &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-calendar-a-model-sales-week&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;How to Calendar Your Sales Week&lt;/strong&gt;&lt;/a&gt; on &lt;a href=&#34;http://salesgravy.university&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Sales Gravy University.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Sales activity is the lifeblood of your career. But for too many salespeople, it’s the very thing holding them back. You’re generating a ton of activity, your calendar is packed, your inbox is overflowing, and by the end of the day, you’re drained. </p>
<p>But your numbers aren’t moving. You’re not gaining ground; you’re just driving in circles.</p>
<p>As Ron Karr, author of <em>Velocity Mindset</em>, says, the difference between amateurs and top performers isn’t how fast they move, but whether they’re moving with a clear, defined direction. The problem isn’t laziness. It’s that you’re mistaking motion for momentum. And that’s why you feel stuck.</p>
<h2 id="h-the-problem-sales-activity-without-purpose"><strong>The Problem: Sales Activity Without Purpose</strong></h2>
<p>Most salespeople today are trapped in a cycle of sales activity that leads nowhere. Instead of pursuing long-term, meaningful outcomes, they chase short-term wins: a quick meeting booked, a proposal sent, a Request for Proposal (RFP) answered.</p>
<p>But those wins don’t move the needle. They pull you onto a field controlled by competitors. You’re responding to bids, filling out forms, and competing on price. That’s not selling—it’s order-taking. And order-taking will keep you broke no matter how much activity you pile on.</p>
<h2 id="h-the-real-cost-of-busyness"><strong>The Real Cost of “Busyness”</strong></h2>
<p>Busyness isn’t just about wasted time. It’s about emotional avoidance. The reason you bury yourself in low-value sales activity is that it feels safe. These tasks create the illusion of productivity while shielding you from what you’re really afraid of: rejection.</p>
<p>Instead of calling the prospect who’s gone cold, you refresh your CRM. Rather then reaching out to the big account you’ve been circling, you tidy your inbox. Instead of pushing into a tough conversation, you polish the proposal one more time.</p>
<p>You’re not lazy. You’re working hard. But effort without purpose is like a car spinning its wheels in the mud. Lots of noise, lots of energy, but no forward motion. </p>
<h2 id="h-the-solution-high-leverage-sales-activity"><strong>The Solution: High-Leverage Sales Activity</strong></h2>
<p>Not all sales activity is created equal. Some actions produce a 10x return. Others are pure waste. Top performers know the difference—and ruthlessly prioritize the former.</p>
<p>Here are three high-leverage sales activities that separate pros from amateurs:</p>
<h3 id="h-proactive-prospecting"><strong>Proactive Prospecting</strong></h3>
<p>Your sales pipeline is the fuel tank for your career. If it’s empty, you’re not going anywhere. Prospecting isn’t a side task you do when you have extra time. It is the job.</p>
<p>That means <a href="https://salesgravy.com/seven-habits-for-improving-telephone-prospecting-success/" rel="nofollow"><strong>making outbound calls</strong></a><strong>,</strong> sending personalized emails, and using LinkedIn to connect with people who aren’t already in your orbit. Stop waiting for the phone to ring. Go make it ring.</p>
<h3 id="h-meaningful-conversations"><strong>Meaningful Conversations</strong></h3>
<p>Once you get a prospect’s attention, the goal isn’t to rattle off product features. It’s to have a value-driven conversation. That means asking discovery questions that uncover their goals, their pain points, and their motivations. It means showing up as an expert and positioning yourself as a trusted advisor, not another vendor.</p>
<p>When you consistently create conversations that center around the customer’s needs, you become indispensable. Prospects should feel like they’d be foolish not to work with you.</p>
<h3 id="h-the-power-of-no"><strong>The Power of “No”</strong></h3>
<p>Not every opportunity deserves your time. <a href="https://salesgravy.com/6-mistakes-salespeople-make-when-they-hear-no/" rel="nofollow"><strong>Amateurs say yes to every opportunity</strong></a> and demo request. Top performers say no.</p>
<p>Qualify hard; disqualify fast. The hours you spend chasing a dead deal are hours you could invest in finding a stronger one. Being busy with the wrong opportunities makes you broke. Saying no to the wrong leads frees you up to say yes to the right ones.</p>
<h2 id="h-your-action-plan-to-go-from-just-busy-to-productive"><strong>Your Action Plan To Go From “Just Busy” To Productive</strong></h2>
<p>Breaking the cycle of wasted sales activity requires intention and discipline. Here’s how to start:</p>
<h3 id="h-step-1-the-activity-audit"><strong>Step 1: The Activity Audit</strong></h3>
<p>For one week, track everything you do—calls, emails, meetings, busywork. At the end of the week, review your log and ask: <em>Which of these activities directly moved a deal forward or created new pipeline?</em></p>
<p>Most of what you thought was productive won’t make the cut.</p>
<h3 id="h-step-2-time-block-for-high-leverage-work"><strong>Step 2: Time-Block for High-Leverage Work</strong></h3>
<p>You would never cancel a meeting with your top client. Treat your most important sales activity—prospecting—the same way. Block it on your calendar as non-negotiable. Protect it from distractions. Turn off email, silence notifications, and shut your door.</p>
<p>This is your sacred time to build pipeline. Nothing else takes priority.</p>
<h3 id="h-step-3-make-the-mindset-shift"><strong>Step 3: Make the Mindset Shift</strong></h3>
<p>The best salespeople aren’t the ones who never get <a href="https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/" rel="nofollow"><strong>rejected</strong></a><strong>.</strong> They’re the ones who get rejected the most—because they’re taking the most shots. Every no gets you closer to a yes. Every uncomfortable conversation sharpens your skills.</p>
<p>Once you accept rejection as the path to progress, the busywork loses its grip.</p>
<h2 id="h-stop-confusing-motion-with-momentum"><strong>Stop Confusing Motion with Momentum</strong></h2>
<p>Sales activity alone doesn’t make you successful. Purposeful, high-leverage sales activity does.</p>
<p>Audit your work, protect your prospecting time, lean into rejection, and commit to the actions that actually build pipeline and close deals.</p>
<p>Stop being busy. Start being a top performer.</p>
<hr/>
<p>Ready to maximize your time? Check out this course on <a href="https://www.salesgravy.university/courses/how-to-calendar-a-model-sales-week" rel="nofollow"><strong>How to Calendar Your Sales Week</strong></a> on <a href="http://salesgravy.university" rel="nofollow"><strong>Sales Gravy University.</strong></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Sales activity is the lifeblood of your career. But for too many salespeople, it’s the very thing holding them back. You’re generating a ton of activity, your calendar is packed, your inbox is overflowing, and by the end of the day, you’re drained. &lt;/p&gt;
&lt;p&gt;But your numbers aren’t moving. You’re not gaining ground; you’re just driving in circles.&lt;/p&gt;
&lt;p&gt;As Ron Karr, author of &lt;em&gt;Velocity Mindset&lt;/em&gt;, says, the difference between amateurs and top performers isn’t how fast they move, but whether they’re moving with a clear, defined direction. The problem isn’t laziness. It’s that you’re mistaking motion for momentum. And that’s why you feel stuck.&lt;/p&gt;
&lt;h2 id=&#34;h-the-problem-sales-activity-without-purpose&#34;&gt;&lt;strong&gt;The Problem: Sales Activity Without Purpose&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople today are trapped in a cycle of sales activity that leads nowhere. Instead of pursuing long-term, meaningful outcomes, they chase short-term wins: a quick meeting booked, a proposal sent, a Request for Proposal (RFP) answered.&lt;/p&gt;
&lt;p&gt;But those wins don’t move the needle. They pull you onto a field controlled by competitors. You’re responding to bids, filling out forms, and competing on price. That’s not selling—it’s order-taking. And order-taking will keep you broke no matter how much activity you pile on.&lt;/p&gt;
&lt;h2 id=&#34;h-the-real-cost-of-busyness&#34;&gt;&lt;strong&gt;The Real Cost of “Busyness”&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Busyness isn’t just about wasted time. It’s about emotional avoidance. The reason you bury yourself in low-value sales activity is that it feels safe. These tasks create the illusion of productivity while shielding you from what you’re really afraid of: rejection.&lt;/p&gt;
&lt;p&gt;Instead of calling the prospect who’s gone cold, you refresh your CRM. Rather then reaching out to the big account you’ve been circling, you tidy your inbox. Instead of pushing into a tough conversation, you polish the proposal one more time.&lt;/p&gt;
&lt;p&gt;You’re not lazy. You’re working hard. But effort without purpose is like a car spinning its wheels in the mud. Lots of noise, lots of energy, but no forward motion. &lt;/p&gt;
&lt;h2 id=&#34;h-the-solution-high-leverage-sales-activity&#34;&gt;&lt;strong&gt;The Solution: High-Leverage Sales Activity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Not all sales activity is created equal. Some actions produce a 10x return. Others are pure waste. Top performers know the difference—and ruthlessly prioritize the former.&lt;/p&gt;
&lt;p&gt;Here are three high-leverage sales activities that separate pros from amateurs:&lt;/p&gt;
&lt;h3 id=&#34;h-proactive-prospecting&#34;&gt;&lt;strong&gt;Proactive Prospecting&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your sales pipeline is the fuel tank for your career. If it’s empty, you’re not going anywhere. Prospecting isn’t a side task you do when you have extra time. It is the job.&lt;/p&gt;
&lt;p&gt;That means &lt;a href=&#34;https://salesgravy.com/seven-habits-for-improving-telephone-prospecting-success/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;making outbound calls&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;,&lt;/strong&gt; sending personalized emails, and using LinkedIn to connect with people who aren’t already in your orbit. Stop waiting for the phone to ring. Go make it ring.&lt;/p&gt;
&lt;h3 id=&#34;h-meaningful-conversations&#34;&gt;&lt;strong&gt;Meaningful Conversations&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Once you get a prospect’s attention, the goal isn’t to rattle off product features. It’s to have a value-driven conversation. That means asking discovery questions that uncover their goals, their pain points, and their motivations. It means showing up as an expert and positioning yourself as a trusted advisor, not another vendor.&lt;/p&gt;
&lt;p&gt;When you consistently create conversations that center around the customer’s needs, you become indispensable. Prospects should feel like they’d be foolish not to work with you.&lt;/p&gt;
&lt;h3 id=&#34;h-the-power-of-no&#34;&gt;&lt;strong&gt;The Power of “No”&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Not every opportunity deserves your time. &lt;a href=&#34;https://salesgravy.com/6-mistakes-salespeople-make-when-they-hear-no/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Amateurs say yes to every opportunity&lt;/strong&gt;&lt;/a&gt; and demo request. Top performers say no.&lt;/p&gt;
&lt;p&gt;Qualify hard; disqualify fast. The hours you spend chasing a dead deal are hours you could invest in finding a stronger one. Being busy with the wrong opportunities makes you broke. Saying no to the wrong leads frees you up to say yes to the right ones.&lt;/p&gt;
&lt;h2 id=&#34;h-your-action-plan-to-go-from-just-busy-to-productive&#34;&gt;&lt;strong&gt;Your Action Plan To Go From “Just Busy” To Productive&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Breaking the cycle of wasted sales activity requires intention and discipline. Here’s how to start:&lt;/p&gt;
&lt;h3 id=&#34;h-step-1-the-activity-audit&#34;&gt;&lt;strong&gt;Step 1: The Activity Audit&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;For one week, track everything you do—calls, emails, meetings, busywork. At the end of the week, review your log and ask: &lt;em&gt;Which of these activities directly moved a deal forward or created new pipeline?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Most of what you thought was productive won’t make the cut.&lt;/p&gt;
&lt;h3 id=&#34;h-step-2-time-block-for-high-leverage-work&#34;&gt;&lt;strong&gt;Step 2: Time-Block for High-Leverage Work&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You would never cancel a meeting with your top client. Treat your most important sales activity—prospecting—the same way. Block it on your calendar as non-negotiable. Protect it from distractions. Turn off email, silence notifications, and shut your door.&lt;/p&gt;
&lt;p&gt;This is your sacred time to build pipeline. Nothing else takes priority.&lt;/p&gt;
&lt;h3 id=&#34;h-step-3-make-the-mindset-shift&#34;&gt;&lt;strong&gt;Step 3: Make the Mindset Shift&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The best salespeople aren’t the ones who never get &lt;a href=&#34;https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;rejected&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; They’re the ones who get rejected the most—because they’re taking the most shots. Every no gets you closer to a yes. Every uncomfortable conversation sharpens your skills.&lt;/p&gt;
&lt;p&gt;Once you accept rejection as the path to progress, the busywork loses its grip.&lt;/p&gt;
&lt;h2 id=&#34;h-stop-confusing-motion-with-momentum&#34;&gt;&lt;strong&gt;Stop Confusing Motion with Momentum&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales activity alone doesn’t make you successful. Purposeful, high-leverage sales activity does.&lt;/p&gt;
&lt;p&gt;Audit your work, protect your prospecting time, lean into rejection, and commit to the actions that actually build pipeline and close deals.&lt;/p&gt;
&lt;p&gt;Stop being busy. Start being a top performer.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Ready to maximize your time? Check out this course on &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-calendar-a-model-sales-week&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;How to Calendar Your Sales Week&lt;/strong&gt;&lt;/a&gt; on &lt;a href=&#34;http://salesgravy.university&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Sales Gravy University.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/stop-mistaking-sales-activity-motion-for-pipeline-momentum/</link>
                <pubDate>Wed, 20 Aug 2025 21:17:00 &#43;0000</pubDate>
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                <itunes:title>Why Cultural Intelligence Beats Language Skills in International Sales (Ask Jeb)</itunes:title>
                <title>Why Cultural Intelligence Beats Language Skills in International Sales (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll flip your understanding of cultural intelligence in sales upside down: How do you win over a room full of skeptical Spanish teenagers when you&amp;#8217;re the obvious American outsider who barely speaks their language?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s exactly what Spencer Birmingham from Arkansas faced when he called into Ask Jeb. Fresh out of college with a marketing degree and an internship at International Paper under his belt, Spencer was heading to Spain for eight months as a language teaching assistant. His challenge? Figure out how to connect with Spanish students and &amp;#8220;sell&amp;#8221; them on American culture and the English language.&lt;/p&gt;
&lt;p&gt;What started as a simple question about gaining cultural perspective turned into a must-listen discussion of the universal principles of influence—principles that work whether you&amp;#8217;re closing deals in boardrooms or winning over teenagers in Spanish classrooms.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-universal-language-of-human-connection&#34;&gt;The Universal Language of Human Connection&lt;/h2&gt;
&lt;p&gt;Spencer had already absorbed one of the key lessons from Sales EQ—the brown paper bag of bread story about understanding what matters to your prospect. But he was struggling to see how those principles would translate across cultural and language barriers.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the breakthrough: The five core decisions people make before they buy into you—&lt;em&gt;Do I like you? Do you listen to me? Do you make me feel important? Do you get me? Do I trust and believe you?&lt;/em&gt;—are universal. They transcend language, culture, and geography.&lt;/p&gt;
&lt;p&gt;Whether you&amp;#8217;re selling software to executives in Atlanta or teaching English to teenagers in Madrid, every human being makes these same emotional decisions before they&amp;#8217;ll open their hearts and minds to your message.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-listening-advantage-that-trumps-language-barriers&#34;&gt;The Listening Advantage That Trumps Language Barriers&lt;/h2&gt;
&lt;p&gt;Most teachers (and salespeople) make the same fatal mistake: They walk in talking. They assume their job is to deliver information, share knowledge, and demonstrate expertise.&lt;/p&gt;
&lt;p&gt;Wrong approach.&lt;/p&gt;
&lt;p&gt;The secret weapon that works in every culture? &lt;strong&gt;Start by listening.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Instead of walking into that Spanish classroom and immediately launching into English lessons, what if Spencer started by asking questions: &amp;#8220;Tell me something about yourself that not many people know. What are your biggest challenges with English? Why do you want to learn this language?&amp;#8221;&lt;/p&gt;
&lt;p&gt;This approach leverages what we know about &lt;a href=&#34;https://salesgravy.com/courses/sales-eq-complex-selling-skills-master-class/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;human psychology in complex sales&lt;/a&gt;: When you listen first, you accomplish three critical things simultaneously.&lt;/p&gt;
&lt;p&gt;First, you demonstrate likability through genuine interest. Second, you prove you&amp;#8217;re actually listening—the foundation of all trust. Third, you make people feel important, which is the most insatiable human need.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-speaking-their-language-even-when-you-don-t&#34;&gt;Speaking Their Language (Even When You Don&amp;#8217;t)&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s where it gets fascinating. Spencer worried about the language barrier, but that&amp;#8217;s actually his biggest opportunity.&lt;/p&gt;
&lt;p&gt;The language that matters most isn&amp;#8217;t Spanish or English—it&amp;#8217;s the language of being a teenager in Spain. It&amp;#8217;s the language of their challenges, their dreams, their world. When Spencer takes what they share about themselves and incorporates it into his lessons, suddenly he&amp;#8217;s not the outsider trying to force American culture on them.&lt;/p&gt;
&lt;p&gt;He becomes the person who &lt;em&gt;gets them&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;&amp;#8220;Remember when you told me about your soccer tournament? Let&amp;#8217;s practice describing that experience in English.&amp;#8221; Suddenly, English isn&amp;#8217;t a foreign concept—it&amp;#8217;s a tool for expressing what matters to them.&lt;/p&gt;
&lt;p&gt;This mirrors exactly what happens in complex sales. The most successful salespeople don&amp;#8217;t speak the language of their product features—they speak the language of their prospect&amp;#8217;s business challenges, industry pressures, and personal goals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-making-people-feel-heard&#34;&gt;The Power of Making People Feel Heard&lt;/h2&gt;
&lt;p&gt;There&amp;#8217;s a reason why &lt;a href=&#34;https://salesgravy.com/3-tips-for-building-trust-with-prospects-through-active-listening/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;building trust through active listening&lt;/a&gt; is foundational to every sales methodology: It&amp;#8217;s the fastest way to move from outsider to trusted advisor.&lt;/p&gt;
&lt;p&gt;Spanish teenagers, like buyers everywhere, are drowning in noise. Everyone&amp;#8217;s talking &lt;em&gt;at&lt;/em&gt; them—parents, teachers, social media. But how many people are actually listening &lt;em&gt;to&lt;/em&gt; them?&lt;/p&gt;
&lt;p&gt;When Spencer takes time to hear their stories, understand their challenges, and remember their dreams, he&amp;#8217;s giving them something rare: the feeling that they matter. And when people feel like they matter to you, the law of reciprocity kicks in. They want to give something back.&lt;/p&gt;
&lt;p&gt;At minimum, they&amp;#8217;ll give him their attention. More likely, they&amp;#8217;ll drop their emotional walls and give him a genuine chance.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-cultural-bridge-strategy&#34;&gt;The Cultural Bridge Strategy&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the advanced play: Use their language to build the bridge to your world.&lt;/p&gt;
&lt;p&gt;When Spencer discovers that Maria loves photography, he doesn&amp;#8217;t just teach her photography vocabulary in English. He asks her to describe her favorite photo in Spanish first, then helps her translate that passion into English. Now English isn&amp;#8217;t a foreign language—it&amp;#8217;s a way to share her passion with a wider world.&lt;/p&gt;
&lt;p&gt;This strategy works in sales too. The best salespeople don&amp;#8217;t pitch their solution in business jargon. They take what the prospect cares about most and show how their solution helps them achieve those specific goals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-global-influence-skills&#34;&gt;Building Global Influence Skills&lt;/h2&gt;
&lt;p&gt;What Spencer doesn&amp;#8217;t realize yet is that this eight-month experience will become the foundation of elite-level influence skills that will serve him throughout his entire sales career.&lt;/p&gt;
&lt;p&gt;Every interaction in Spain—from family dinners to classroom conversations—becomes practice in reading people across cultural differences, adapting his communication style, and finding common ground with people who seem completely different from him.&lt;/p&gt;
&lt;p&gt;These are the exact skills that separate good salespeople from great ones. The ability to walk into any room, with any group of people, and quickly build rapport and trust.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-compound-effect-of-curiosity&#34;&gt;The Compound Effect of Curiosity&lt;/h2&gt;
&lt;p&gt;The final piece of Spencer&amp;#8217;s success strategy: &lt;strong&gt;Genuine curiosity about others&amp;#8217; stories.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Whether it&amp;#8217;s asking Spanish families about their traditions, learning from his students about their dreams, or understanding local customs, every conversation becomes an opportunity to practice the art of making others feel important.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/quick-tip-10-7-keys-to-effective-listening-podcast/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Research on what makes listening truly effective&lt;/a&gt; shows this skill compounds. The more you practice being genuinely interested in others, the more natural it becomes. You develop the patience to calm your mind and step into someone else&amp;#8217;s world—a skill that creates friends, builds trust, and opens doors everywhere you go.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Spencer&amp;#8217;s heading to Spain thinking he needs to learn how to teach English. What he&amp;#8217;ll actually learn is far more valuable: how to connect with anyone, anywhere, regardless of language or cultural barriers.&lt;/p&gt;
&lt;p&gt;The principles of Sales EQ aren&amp;#8217;t just for salespeople—they&amp;#8217;re for anyone who wants to influence, connect, and make a difference in other people&amp;#8217;s lives.&lt;/p&gt;
&lt;p&gt;Whether you&amp;#8217;re teaching teenagers in Spain or closing deals in corporate America, the fundamentals remain the same: Listen first, make people feel important, speak their language, and always remember that behind every interaction is a human being who wants to feel understood.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you win hearts. That&amp;#8217;s how you create influence. And that&amp;#8217;s how you turn any challenge into an opportunity for deeper connection.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want to master the art of prospecting across every platform? Buy &lt;em&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/em&gt; and discover how to turn social selling into systematic revenue generation with both fast outbound prospecting and relationship-building sequences that actually convert.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll flip your understanding of cultural intelligence in sales upside down: How do you win over a room full of skeptical Spanish teenagers when you’re the obvious American outsider who barely speaks their language?</p>
<p>That’s exactly what Spencer Birmingham from Arkansas faced when he called into Ask Jeb. Fresh out of college with a marketing degree and an internship at International Paper under his belt, Spencer was heading to Spain for eight months as a language teaching assistant. His challenge? Figure out how to connect with Spanish students and “sell” them on American culture and the English language.</p>
<p>What started as a simple question about gaining cultural perspective turned into a must-listen discussion of the universal principles of influence—principles that work whether you’re closing deals in boardrooms or winning over teenagers in Spanish classrooms.</p>
<h2 id="h-the-universal-language-of-human-connection">The Universal Language of Human Connection</h2>
<p>Spencer had already absorbed one of the key lessons from Sales EQ—the brown paper bag of bread story about understanding what matters to your prospect. But he was struggling to see how those principles would translate across cultural and language barriers.</p>
<p>Here’s the breakthrough: The five core decisions people make before they buy into you—<em>Do I like you? Do you listen to me? Do you make me feel important? Do you get me? Do I trust and believe you?</em>—are universal. They transcend language, culture, and geography.</p>
<p>Whether you’re selling software to executives in Atlanta or teaching English to teenagers in Madrid, every human being makes these same emotional decisions before they’ll open their hearts and minds to your message.</p>
<h2 id="h-the-listening-advantage-that-trumps-language-barriers">The Listening Advantage That Trumps Language Barriers</h2>
<p>Most teachers (and salespeople) make the same fatal mistake: They walk in talking. They assume their job is to deliver information, share knowledge, and demonstrate expertise.</p>
<p>Wrong approach.</p>
<p>The secret weapon that works in every culture? <strong>Start by listening.</strong></p>
<p>Instead of walking into that Spanish classroom and immediately launching into English lessons, what if Spencer started by asking questions: “Tell me something about yourself that not many people know. What are your biggest challenges with English? Why do you want to learn this language?”</p>
<p>This approach leverages what we know about <a href="https://salesgravy.com/courses/sales-eq-complex-selling-skills-master-class/" rel="nofollow">human psychology in complex sales</a>: When you listen first, you accomplish three critical things simultaneously.</p>
<p>First, you demonstrate likability through genuine interest. Second, you prove you’re actually listening—the foundation of all trust. Third, you make people feel important, which is the most insatiable human need.</p>
<h2 id="h-speaking-their-language-even-when-you-don-t">Speaking Their Language (Even When You Don’t)</h2>
<p>Here’s where it gets fascinating. Spencer worried about the language barrier, but that’s actually his biggest opportunity.</p>
<p>The language that matters most isn’t Spanish or English—it’s the language of being a teenager in Spain. It’s the language of their challenges, their dreams, their world. When Spencer takes what they share about themselves and incorporates it into his lessons, suddenly he’s not the outsider trying to force American culture on them.</p>
<p>He becomes the person who <em>gets them</em>.</p>
<p>“Remember when you told me about your soccer tournament? Let’s practice describing that experience in English.” Suddenly, English isn’t a foreign concept—it’s a tool for expressing what matters to them.</p>
<p>This mirrors exactly what happens in complex sales. The most successful salespeople don’t speak the language of their product features—they speak the language of their prospect’s business challenges, industry pressures, and personal goals.</p>
<h2 id="h-the-power-of-making-people-feel-heard">The Power of Making People Feel Heard</h2>
<p>There’s a reason why <a href="https://salesgravy.com/3-tips-for-building-trust-with-prospects-through-active-listening/" rel="nofollow">building trust through active listening</a> is foundational to every sales methodology: It’s the fastest way to move from outsider to trusted advisor.</p>
<p>Spanish teenagers, like buyers everywhere, are drowning in noise. Everyone’s talking <em>at</em> them—parents, teachers, social media. But how many people are actually listening <em>to</em> them?</p>
<p>When Spencer takes time to hear their stories, understand their challenges, and remember their dreams, he’s giving them something rare: the feeling that they matter. And when people feel like they matter to you, the law of reciprocity kicks in. They want to give something back.</p>
<p>At minimum, they’ll give him their attention. More likely, they’ll drop their emotional walls and give him a genuine chance.</p>
<h2 id="h-the-cultural-bridge-strategy">The Cultural Bridge Strategy</h2>
<p>Here’s the advanced play: Use their language to build the bridge to your world.</p>
<p>When Spencer discovers that Maria loves photography, he doesn’t just teach her photography vocabulary in English. He asks her to describe her favorite photo in Spanish first, then helps her translate that passion into English. Now English isn’t a foreign language—it’s a way to share her passion with a wider world.</p>
<p>This strategy works in sales too. The best salespeople don’t pitch their solution in business jargon. They take what the prospect cares about most and show how their solution helps them achieve those specific goals.</p>
<h2 id="h-building-global-influence-skills">Building Global Influence Skills</h2>
<p>What Spencer doesn’t realize yet is that this eight-month experience will become the foundation of elite-level influence skills that will serve him throughout his entire sales career.</p>
<p>Every interaction in Spain—from family dinners to classroom conversations—becomes practice in reading people across cultural differences, adapting his communication style, and finding common ground with people who seem completely different from him.</p>
<p>These are the exact skills that separate good salespeople from great ones. The ability to walk into any room, with any group of people, and quickly build rapport and trust.</p>
<h2 id="h-the-compound-effect-of-curiosity">The Compound Effect of Curiosity</h2>
<p>The final piece of Spencer’s success strategy: <strong>Genuine curiosity about others’ stories.</strong></p>
<p>Whether it’s asking Spanish families about their traditions, learning from his students about their dreams, or understanding local customs, every conversation becomes an opportunity to practice the art of making others feel important.</p>
<p><a href="https://salesgravy.com/quick-tip-10-7-keys-to-effective-listening-podcast/" rel="nofollow">Research on what makes listening truly effective</a> shows this skill compounds. The more you practice being genuinely interested in others, the more natural it becomes. You develop the patience to calm your mind and step into someone else’s world—a skill that creates friends, builds trust, and opens doors everywhere you go.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Spencer’s heading to Spain thinking he needs to learn how to teach English. What he’ll actually learn is far more valuable: how to connect with anyone, anywhere, regardless of language or cultural barriers.</p>
<p>The principles of Sales EQ aren’t just for salespeople—they’re for anyone who wants to influence, connect, and make a difference in other people’s lives.</p>
<p>Whether you’re teaching teenagers in Spain or closing deals in corporate America, the fundamentals remain the same: Listen first, make people feel important, speak their language, and always remember that behind every interaction is a human being who wants to feel understood.</p>
<p>That’s how you win hearts. That’s how you create influence. And that’s how you turn any challenge into an opportunity for deeper connection.</p>
<hr/>
<p>Want to master the art of prospecting across every platform? Buy <em><a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712" rel="nofollow">The LinkedIn Edge</a></em> and discover how to turn social selling into systematic revenue generation with both fast outbound prospecting and relationship-building sequences that actually convert.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll flip your understanding of cultural intelligence in sales upside down: How do you win over a room full of skeptical Spanish teenagers when you’re the obvious American outsider who barely speaks their language?&lt;/p&gt;
&lt;p&gt;That’s exactly what Spencer Birmingham from Arkansas faced when he called into Ask Jeb. Fresh out of college with a marketing degree and an internship at International Paper under his belt, Spencer was heading to Spain for eight months as a language teaching assistant. His challenge? Figure out how to connect with Spanish students and “sell” them on American culture and the English language.&lt;/p&gt;
&lt;p&gt;What started as a simple question about gaining cultural perspective turned into a must-listen discussion of the universal principles of influence—principles that work whether you’re closing deals in boardrooms or winning over teenagers in Spanish classrooms.&lt;/p&gt;
&lt;h2 id=&#34;h-the-universal-language-of-human-connection&#34;&gt;The Universal Language of Human Connection&lt;/h2&gt;
&lt;p&gt;Spencer had already absorbed one of the key lessons from Sales EQ—the brown paper bag of bread story about understanding what matters to your prospect. But he was struggling to see how those principles would translate across cultural and language barriers.&lt;/p&gt;
&lt;p&gt;Here’s the breakthrough: The five core decisions people make before they buy into you—&lt;em&gt;Do I like you? Do you listen to me? Do you make me feel important? Do you get me? Do I trust and believe you?&lt;/em&gt;—are universal. They transcend language, culture, and geography.&lt;/p&gt;
&lt;p&gt;Whether you’re selling software to executives in Atlanta or teaching English to teenagers in Madrid, every human being makes these same emotional decisions before they’ll open their hearts and minds to your message.&lt;/p&gt;
&lt;h2 id=&#34;h-the-listening-advantage-that-trumps-language-barriers&#34;&gt;The Listening Advantage That Trumps Language Barriers&lt;/h2&gt;
&lt;p&gt;Most teachers (and salespeople) make the same fatal mistake: They walk in talking. They assume their job is to deliver information, share knowledge, and demonstrate expertise.&lt;/p&gt;
&lt;p&gt;Wrong approach.&lt;/p&gt;
&lt;p&gt;The secret weapon that works in every culture? &lt;strong&gt;Start by listening.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Instead of walking into that Spanish classroom and immediately launching into English lessons, what if Spencer started by asking questions: “Tell me something about yourself that not many people know. What are your biggest challenges with English? Why do you want to learn this language?”&lt;/p&gt;
&lt;p&gt;This approach leverages what we know about &lt;a href=&#34;https://salesgravy.com/courses/sales-eq-complex-selling-skills-master-class/&#34; rel=&#34;nofollow&#34;&gt;human psychology in complex sales&lt;/a&gt;: When you listen first, you accomplish three critical things simultaneously.&lt;/p&gt;
&lt;p&gt;First, you demonstrate likability through genuine interest. Second, you prove you’re actually listening—the foundation of all trust. Third, you make people feel important, which is the most insatiable human need.&lt;/p&gt;
&lt;h2 id=&#34;h-speaking-their-language-even-when-you-don-t&#34;&gt;Speaking Their Language (Even When You Don’t)&lt;/h2&gt;
&lt;p&gt;Here’s where it gets fascinating. Spencer worried about the language barrier, but that’s actually his biggest opportunity.&lt;/p&gt;
&lt;p&gt;The language that matters most isn’t Spanish or English—it’s the language of being a teenager in Spain. It’s the language of their challenges, their dreams, their world. When Spencer takes what they share about themselves and incorporates it into his lessons, suddenly he’s not the outsider trying to force American culture on them.&lt;/p&gt;
&lt;p&gt;He becomes the person who &lt;em&gt;gets them&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;“Remember when you told me about your soccer tournament? Let’s practice describing that experience in English.” Suddenly, English isn’t a foreign concept—it’s a tool for expressing what matters to them.&lt;/p&gt;
&lt;p&gt;This mirrors exactly what happens in complex sales. The most successful salespeople don’t speak the language of their product features—they speak the language of their prospect’s business challenges, industry pressures, and personal goals.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-making-people-feel-heard&#34;&gt;The Power of Making People Feel Heard&lt;/h2&gt;
&lt;p&gt;There’s a reason why &lt;a href=&#34;https://salesgravy.com/3-tips-for-building-trust-with-prospects-through-active-listening/&#34; rel=&#34;nofollow&#34;&gt;building trust through active listening&lt;/a&gt; is foundational to every sales methodology: It’s the fastest way to move from outsider to trusted advisor.&lt;/p&gt;
&lt;p&gt;Spanish teenagers, like buyers everywhere, are drowning in noise. Everyone’s talking &lt;em&gt;at&lt;/em&gt; them—parents, teachers, social media. But how many people are actually listening &lt;em&gt;to&lt;/em&gt; them?&lt;/p&gt;
&lt;p&gt;When Spencer takes time to hear their stories, understand their challenges, and remember their dreams, he’s giving them something rare: the feeling that they matter. And when people feel like they matter to you, the law of reciprocity kicks in. They want to give something back.&lt;/p&gt;
&lt;p&gt;At minimum, they’ll give him their attention. More likely, they’ll drop their emotional walls and give him a genuine chance.&lt;/p&gt;
&lt;h2 id=&#34;h-the-cultural-bridge-strategy&#34;&gt;The Cultural Bridge Strategy&lt;/h2&gt;
&lt;p&gt;Here’s the advanced play: Use their language to build the bridge to your world.&lt;/p&gt;
&lt;p&gt;When Spencer discovers that Maria loves photography, he doesn’t just teach her photography vocabulary in English. He asks her to describe her favorite photo in Spanish first, then helps her translate that passion into English. Now English isn’t a foreign language—it’s a way to share her passion with a wider world.&lt;/p&gt;
&lt;p&gt;This strategy works in sales too. The best salespeople don’t pitch their solution in business jargon. They take what the prospect cares about most and show how their solution helps them achieve those specific goals.&lt;/p&gt;
&lt;h2 id=&#34;h-building-global-influence-skills&#34;&gt;Building Global Influence Skills&lt;/h2&gt;
&lt;p&gt;What Spencer doesn’t realize yet is that this eight-month experience will become the foundation of elite-level influence skills that will serve him throughout his entire sales career.&lt;/p&gt;
&lt;p&gt;Every interaction in Spain—from family dinners to classroom conversations—becomes practice in reading people across cultural differences, adapting his communication style, and finding common ground with people who seem completely different from him.&lt;/p&gt;
&lt;p&gt;These are the exact skills that separate good salespeople from great ones. The ability to walk into any room, with any group of people, and quickly build rapport and trust.&lt;/p&gt;
&lt;h2 id=&#34;h-the-compound-effect-of-curiosity&#34;&gt;The Compound Effect of Curiosity&lt;/h2&gt;
&lt;p&gt;The final piece of Spencer’s success strategy: &lt;strong&gt;Genuine curiosity about others’ stories.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Whether it’s asking Spanish families about their traditions, learning from his students about their dreams, or understanding local customs, every conversation becomes an opportunity to practice the art of making others feel important.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/quick-tip-10-7-keys-to-effective-listening-podcast/&#34; rel=&#34;nofollow&#34;&gt;Research on what makes listening truly effective&lt;/a&gt; shows this skill compounds. The more you practice being genuinely interested in others, the more natural it becomes. You develop the patience to calm your mind and step into someone else’s world—a skill that creates friends, builds trust, and opens doors everywhere you go.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Spencer’s heading to Spain thinking he needs to learn how to teach English. What he’ll actually learn is far more valuable: how to connect with anyone, anywhere, regardless of language or cultural barriers.&lt;/p&gt;
&lt;p&gt;The principles of Sales EQ aren’t just for salespeople—they’re for anyone who wants to influence, connect, and make a difference in other people’s lives.&lt;/p&gt;
&lt;p&gt;Whether you’re teaching teenagers in Spain or closing deals in corporate America, the fundamentals remain the same: Listen first, make people feel important, speak their language, and always remember that behind every interaction is a human being who wants to feel understood.&lt;/p&gt;
&lt;p&gt;That’s how you win hearts. That’s how you create influence. And that’s how you turn any challenge into an opportunity for deeper connection.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Want to master the art of prospecting across every platform? Buy &lt;em&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/em&gt; and discover how to turn social selling into systematic revenue generation with both fast outbound prospecting and relationship-building sequences that actually convert.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-cultural-intelligence-beats-language-skills-in-international-sales-ask-jeb/</link>
                <pubDate>Tue, 19 Aug 2025 21:32:00 &#43;0000</pubDate>
                <itunes:duration>1243</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>3 Account Expansion Habits of Top-Performing Account Managers</itunes:title>
                <title>3 Account Expansion Habits of Top-Performing Account Managers</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;In today&amp;#8217;s economy, being the account manager who keeps clients happy and renewals steady simply isn’t enough. Every budget line item is under the microscope. Customers want proof of ROI, so you have to show measurable value while driving growth.&lt;/p&gt;
&lt;p&gt;Reva Pellerin, the #1 enterprise account manager at Vidyard, puts it bluntly: &amp;#8220;If you simply renew your book of business at 100%, that&amp;#8217;s not your target. Your target is to grow the customer base.&amp;#8221;&lt;/p&gt;
&lt;p&gt;The &lt;a href=&#34;https://salesgravy.com/account-management-excellence-will-frattini/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;best account managers&lt;/strong&gt;&lt;/a&gt; aren&amp;#8217;t just order-takers. They&amp;#8217;re hunters—finding new opportunities, building pipeline, and actively selling within their own territory. They expand their influence before competitors slip in.&lt;/p&gt;
&lt;p&gt;So, how do you trade in your passive approach for a hunter&amp;#8217;s mindset?&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-three-step-hunter-s-playbook-for-account-managers&#34;&gt;&lt;strong&gt;The Three-Step Hunter’s Playbook for Account Managers&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Top account managers share one thing in common: they work their accounts daily. They’re intentional, consistent, and always looking for ways to help clients solve new problems. Here are three steps on how to adopt the same approach.&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-1-prospect-your-own-accounts&#34;&gt;&lt;strong&gt;1. Prospect Your Own Accounts&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Prospecting isn&amp;#8217;t just for new business reps—your current accounts are the richest hunting grounds you have. You already have access and credibility; now you need to leverage them. Even a 30-minute weekly block can uncover new revenue.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Map the organization:&lt;/strong&gt; Use tools like LinkedIn Sales Navigator to map the client&amp;#8217;s company beyond your primary contacts. Look for new hires, promotions, or departures. A new executive often means new initiatives and budgets, creating a prime opening for you. Set alerts so you’re the first to know.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Search for adjacent pain points:&lt;/strong&gt; Don&amp;#8217;t just focus on the problems your solution already solves. Talk to your contact and ask them about what other departments are struggling with. A simple question like, &amp;#8220;I&amp;#8217;m curious, what&amp;#8217;s the biggest challenge the operations team is facing this quarter?&amp;#8221; can lead to an introduction to a new buyer and a new opportunity.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Send targeted outreach:&lt;/strong&gt; When you identify a new potential buyer, don&amp;#8217;t cold call them. Send a &lt;a href=&#34;https://salesgravy.com/overcoming-call-reluctance/&#34;&gt;&lt;strong&gt;personalized email &lt;/strong&gt;&lt;/a&gt;referencing your existing relationship with their colleague and the value you&amp;#8217;re already providing.
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;For example: &amp;#8220;Hi [New Contact Name], your colleague [Existing Contact Name] and I have been working together to help their team achieve [Specific Result]. I wanted to see if the challenges you&amp;#8217;re facing in [Their Department] are similar, as we might be able to help.&amp;#8221;&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-2-master-the-expansion-sale&#34;&gt;&lt;strong&gt;2. Master the Expansion Sale&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Expansion sales aren’t about pushing more products—they’re about solving more of your customers’ problems. The best account managers think like consultants: they uncover needs, tailor solutions, and connect them to strategic objectives.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Ask penetrating questions:&lt;/strong&gt; Instead of asking, &amp;#8220;Do you need more licenses?&amp;#8221; try asking questions that reveal a need. For example:
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&amp;#8220;I know you&amp;#8217;re focused on improving efficiency. Where are your biggest bottlenecks, and what’s the cost of those bottlenecks?&amp;#8221;&lt;/li&gt;
&lt;li&gt;“What’s the next big initiative you’re planning?”&lt;/li&gt;
&lt;li&gt;“What are you under the most pressure to deliver this quarter?”&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Link to measurable outcomes.&lt;/strong&gt; If your solution saves time, estimate the cost savings. If it improves output, quantify the gain. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Position the expansion as risk reduction.&lt;/strong&gt; Many leaders will spend to avoid failure before they’ll spend to chase success. Show how the additional product or service reduces operational risk, customer churn, or missed revenue.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Collaborate with your champions. &lt;/strong&gt;Work with your existing advocates inside the account to co-create the expansion pitch. They know how decisions get made internally, and they can help you frame the opportunity in language that resonates with leadership.&lt;/li&gt;
&lt;/ul&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-3-leverage-your-success-for-referrals&#34;&gt;&lt;strong&gt;3. Leverage Your Success for Referrals&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-to-get-high-quality-referrals-a-step-by-step-guide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Referrals&lt;/strong&gt;&lt;/a&gt; are one of the most underused growth levers in account management. The key is asking at the right time—after you’ve delivered a clear, measurable win.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Earn the right first.&lt;/strong&gt; Advocacy follows impact. When you’ve helped your client hit a major milestone, save significant costs, or achieve a strategic goal, that’s your moment.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Make it easy for them to say yes.&lt;/strong&gt; Draft a short email or LinkedIn message they can forward. Give them a specific ask, like an introduction to someone in a similar role at another company.
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;em&gt;Example: Hi [Peer’s Name], I thought you’d benefit from connecting with [Your Name]. They helped us achieve [Specific Result] and might be able to do something similar for you&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Offer value in return.&lt;/strong&gt; If they introduce you to a peer, share insights, benchmarks, or make a connection they’ll value.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Leverage public platforms.&lt;/strong&gt; Encourage satisfied clients to share their success story on LinkedIn, in an industry forum, or in a peer review. These public endorsements carry significant weight with decision-makers you haven’t met yet.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-owning-your-pipeline-as-an-account-manager&#34;&gt;&lt;strong&gt;Owning Your Pipeline as an Account Manager&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;To be a top-performing account manager, you must own your pipeline. This means you are responsible for filling it with new opportunities, not just waiting for them to appear. It&amp;#8217;s a fundamental shift from service to sales.&lt;/p&gt;
&lt;p&gt;By adopting the mindset of a hunter—prospecting within your accounts, actively seeking expansion sales, and leveraging your network for referrals—you’ll not only protect your current book of business, but you&amp;#8217;ll also become an indispensable revenue driver for your company.&amp;#160;&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Top account managers master every conversation. Download the free &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;ACED Buyer Style Playbook&lt;/strong&gt;&lt;/a&gt; to identify buyer styles fast and adapt your approach for maximum impact.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>In today’s economy, being the account manager who keeps clients happy and renewals steady simply isn’t enough. Every budget line item is under the microscope. Customers want proof of ROI, so you have to show measurable value while driving growth.</p>
<p>Reva Pellerin, the #1 enterprise account manager at Vidyard, puts it bluntly: “If you simply renew your book of business at 100%, that’s not your target. Your target is to grow the customer base.”</p>
<p>The <a href="https://salesgravy.com/account-management-excellence-will-frattini/" rel="nofollow"><strong>best account managers</strong></a> aren’t just order-takers. They’re hunters—finding new opportunities, building pipeline, and actively selling within their own territory. They expand their influence before competitors slip in.</p>
<p>So, how do you trade in your passive approach for a hunter’s mindset? </p>
<h2 id="h-the-three-step-hunter-s-playbook-for-account-managers"><strong>The Three-Step Hunter’s Playbook for Account Managers</strong></h2>
<p>Top account managers share one thing in common: they work their accounts daily. They’re intentional, consistent, and always looking for ways to help clients solve new problems. Here are three steps on how to adopt the same approach.</p>
<h4 id="h-1-prospect-your-own-accounts"><strong>1. Prospect Your Own Accounts</strong></h4>
<p>Prospecting isn’t just for new business reps—your current accounts are the richest hunting grounds you have. You already have access and credibility; now you need to leverage them. Even a 30-minute weekly block can uncover new revenue.</p>
<ul>
<li><strong>Map the organization:</strong> Use tools like LinkedIn Sales Navigator to map the client’s company beyond your primary contacts. Look for new hires, promotions, or departures. A new executive often means new initiatives and budgets, creating a prime opening for you. Set alerts so you’re the first to know.</li>
<li><strong>Search for adjacent pain points:</strong> Don’t just focus on the problems your solution already solves. Talk to your contact and ask them about what other departments are struggling with. A simple question like, “I’m curious, what’s the biggest challenge the operations team is facing this quarter?” can lead to an introduction to a new buyer and a new opportunity.</li>
<li><strong>Send targeted outreach:</strong> When you identify a new potential buyer, don’t cold call them. Send a <a href="https://salesgravy.com/overcoming-call-reluctance/" rel="nofollow"><strong>personalized email </strong></a>referencing your existing relationship with their colleague and the value you’re already providing.
<ul>
<li>For example: “Hi [New Contact Name], your colleague [Existing Contact Name] and I have been working together to help their team achieve [Specific Result]. I wanted to see if the challenges you’re facing in [Their Department] are similar, as we might be able to help.”</li>
</ul>
</li>
</ul>
<h4 id="h-2-master-the-expansion-sale"><strong>2. Master the Expansion Sale</strong></h4>
<p>Expansion sales aren’t about pushing more products—they’re about solving more of your customers’ problems. The best account managers think like consultants: they uncover needs, tailor solutions, and connect them to strategic objectives.</p>
<ul>
<li><strong>Ask penetrating questions:</strong> Instead of asking, “Do you need more licenses?” try asking questions that reveal a need. For example:
<ul>
<li>“I know you’re focused on improving efficiency. Where are your biggest bottlenecks, and what’s the cost of those bottlenecks?”</li>
<li>“What’s the next big initiative you’re planning?”</li>
<li>“What are you under the most pressure to deliver this quarter?”</li>
</ul>
</li>
<li><strong>Link to measurable outcomes.</strong> If your solution saves time, estimate the cost savings. If it improves output, quantify the gain. </li>
<li><strong>Position the expansion as risk reduction.</strong> Many leaders will spend to avoid failure before they’ll spend to chase success. Show how the additional product or service reduces operational risk, customer churn, or missed revenue.</li>
<li><strong>Collaborate with your champions. </strong>Work with your existing advocates inside the account to co-create the expansion pitch. They know how decisions get made internally, and they can help you frame the opportunity in language that resonates with leadership.</li>
</ul>
<h4 id="h-3-leverage-your-success-for-referrals"><strong>3. Leverage Your Success for Referrals</strong></h4>
<p><a href="https://salesgravy.com/how-to-get-high-quality-referrals-a-step-by-step-guide/" rel="nofollow"><strong>Referrals</strong></a> are one of the most underused growth levers in account management. The key is asking at the right time—after you’ve delivered a clear, measurable win.</p>
<ul>
<li><strong>Earn the right first.</strong> Advocacy follows impact. When you’ve helped your client hit a major milestone, save significant costs, or achieve a strategic goal, that’s your moment.</li>
<li><strong>Make it easy for them to say yes.</strong> Draft a short email or LinkedIn message they can forward. Give them a specific ask, like an introduction to someone in a similar role at another company.
<ul>
<li><em>Example: Hi [Peer’s Name], I thought you’d benefit from connecting with [Your Name]. They helped us achieve [Specific Result] and might be able to do something similar for you</em></li>
</ul>
</li>
<li><strong>Offer value in return.</strong> If they introduce you to a peer, share insights, benchmarks, or make a connection they’ll value.</li>
<li><strong>Leverage public platforms.</strong> Encourage satisfied clients to share their success story on LinkedIn, in an industry forum, or in a peer review. These public endorsements carry significant weight with decision-makers you haven’t met yet.</li>
</ul>
<h2 id="h-owning-your-pipeline-as-an-account-manager"><strong>Owning Your Pipeline as an Account Manager</strong></h2>
<p>To be a top-performing account manager, you must own your pipeline. This means you are responsible for filling it with new opportunities, not just waiting for them to appear. It’s a fundamental shift from service to sales.</p>
<p>By adopting the mindset of a hunter—prospecting within your accounts, actively seeking expansion sales, and leveraging your network for referrals—you’ll not only protect your current book of business, but you’ll also become an indispensable revenue driver for your company. </p>
<hr/>
<p>Top account managers master every conversation. Download the free <a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow"><strong>ACED Buyer Style Playbook</strong></a> to identify buyer styles fast and adapt your approach for maximum impact.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;In today’s economy, being the account manager who keeps clients happy and renewals steady simply isn’t enough. Every budget line item is under the microscope. Customers want proof of ROI, so you have to show measurable value while driving growth.&lt;/p&gt;
&lt;p&gt;Reva Pellerin, the #1 enterprise account manager at Vidyard, puts it bluntly: “If you simply renew your book of business at 100%, that’s not your target. Your target is to grow the customer base.”&lt;/p&gt;
&lt;p&gt;The &lt;a href=&#34;https://salesgravy.com/account-management-excellence-will-frattini/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;best account managers&lt;/strong&gt;&lt;/a&gt; aren’t just order-takers. They’re hunters—finding new opportunities, building pipeline, and actively selling within their own territory. They expand their influence before competitors slip in.&lt;/p&gt;
&lt;p&gt;So, how do you trade in your passive approach for a hunter’s mindset? &lt;/p&gt;
&lt;h2 id=&#34;h-the-three-step-hunter-s-playbook-for-account-managers&#34;&gt;&lt;strong&gt;The Three-Step Hunter’s Playbook for Account Managers&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Top account managers share one thing in common: they work their accounts daily. They’re intentional, consistent, and always looking for ways to help clients solve new problems. Here are three steps on how to adopt the same approach.&lt;/p&gt;
&lt;h4 id=&#34;h-1-prospect-your-own-accounts&#34;&gt;&lt;strong&gt;1. Prospect Your Own Accounts&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Prospecting isn’t just for new business reps—your current accounts are the richest hunting grounds you have. You already have access and credibility; now you need to leverage them. Even a 30-minute weekly block can uncover new revenue.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Map the organization:&lt;/strong&gt; Use tools like LinkedIn Sales Navigator to map the client’s company beyond your primary contacts. Look for new hires, promotions, or departures. A new executive often means new initiatives and budgets, creating a prime opening for you. Set alerts so you’re the first to know.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Search for adjacent pain points:&lt;/strong&gt; Don’t just focus on the problems your solution already solves. Talk to your contact and ask them about what other departments are struggling with. A simple question like, “I’m curious, what’s the biggest challenge the operations team is facing this quarter?” can lead to an introduction to a new buyer and a new opportunity.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Send targeted outreach:&lt;/strong&gt; When you identify a new potential buyer, don’t cold call them. Send a &lt;a href=&#34;https://salesgravy.com/overcoming-call-reluctance/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;personalized email &lt;/strong&gt;&lt;/a&gt;referencing your existing relationship with their colleague and the value you’re already providing.
&lt;ul&gt;
&lt;li&gt;For example: “Hi [New Contact Name], your colleague [Existing Contact Name] and I have been working together to help their team achieve [Specific Result]. I wanted to see if the challenges you’re facing in [Their Department] are similar, as we might be able to help.”&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h4 id=&#34;h-2-master-the-expansion-sale&#34;&gt;&lt;strong&gt;2. Master the Expansion Sale&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Expansion sales aren’t about pushing more products—they’re about solving more of your customers’ problems. The best account managers think like consultants: they uncover needs, tailor solutions, and connect them to strategic objectives.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Ask penetrating questions:&lt;/strong&gt; Instead of asking, “Do you need more licenses?” try asking questions that reveal a need. For example:
&lt;ul&gt;
&lt;li&gt;“I know you’re focused on improving efficiency. Where are your biggest bottlenecks, and what’s the cost of those bottlenecks?”&lt;/li&gt;
&lt;li&gt;“What’s the next big initiative you’re planning?”&lt;/li&gt;
&lt;li&gt;“What are you under the most pressure to deliver this quarter?”&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Link to measurable outcomes.&lt;/strong&gt; If your solution saves time, estimate the cost savings. If it improves output, quantify the gain. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Position the expansion as risk reduction.&lt;/strong&gt; Many leaders will spend to avoid failure before they’ll spend to chase success. Show how the additional product or service reduces operational risk, customer churn, or missed revenue.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Collaborate with your champions. &lt;/strong&gt;Work with your existing advocates inside the account to co-create the expansion pitch. They know how decisions get made internally, and they can help you frame the opportunity in language that resonates with leadership.&lt;/li&gt;
&lt;/ul&gt;
&lt;h4 id=&#34;h-3-leverage-your-success-for-referrals&#34;&gt;&lt;strong&gt;3. Leverage Your Success for Referrals&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/how-to-get-high-quality-referrals-a-step-by-step-guide/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Referrals&lt;/strong&gt;&lt;/a&gt; are one of the most underused growth levers in account management. The key is asking at the right time—after you’ve delivered a clear, measurable win.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Earn the right first.&lt;/strong&gt; Advocacy follows impact. When you’ve helped your client hit a major milestone, save significant costs, or achieve a strategic goal, that’s your moment.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Make it easy for them to say yes.&lt;/strong&gt; Draft a short email or LinkedIn message they can forward. Give them a specific ask, like an introduction to someone in a similar role at another company.
&lt;ul&gt;
&lt;li&gt;&lt;em&gt;Example: Hi [Peer’s Name], I thought you’d benefit from connecting with [Your Name]. They helped us achieve [Specific Result] and might be able to do something similar for you&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Offer value in return.&lt;/strong&gt; If they introduce you to a peer, share insights, benchmarks, or make a connection they’ll value.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Leverage public platforms.&lt;/strong&gt; Encourage satisfied clients to share their success story on LinkedIn, in an industry forum, or in a peer review. These public endorsements carry significant weight with decision-makers you haven’t met yet.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-owning-your-pipeline-as-an-account-manager&#34;&gt;&lt;strong&gt;Owning Your Pipeline as an Account Manager&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;To be a top-performing account manager, you must own your pipeline. This means you are responsible for filling it with new opportunities, not just waiting for them to appear. It’s a fundamental shift from service to sales.&lt;/p&gt;
&lt;p&gt;By adopting the mindset of a hunter—prospecting within your accounts, actively seeking expansion sales, and leveraging your network for referrals—you’ll not only protect your current book of business, but you’ll also become an indispensable revenue driver for your company. &lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Top account managers master every conversation. Download the free &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;ACED Buyer Style Playbook&lt;/strong&gt;&lt;/a&gt; to identify buyer styles fast and adapt your approach for maximum impact.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/3-account-expansion-habits-of-top-performing-account-managers/</link>
                <pubDate>Thu, 14 Aug 2025 23:12:00 &#43;0000</pubDate>
                <itunes:duration>2088</itunes:duration>
                
                
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                <itunes:title>Overcoming Call Reluctance: How to Stop the Mental Block of Interrupting Prospects (Ask Jeb)</itunes:title>
                <title>Overcoming Call Reluctance: How to Stop the Mental Block of Interrupting Prospects (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Overcoming call reluctance starts with understanding why even seasoned sales pros freeze up when it&amp;#8217;s time to pick up the phone. They&amp;#8217;re paralyzed by one simple fear: interrupting a prospect&amp;#8217;s day.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s exactly what Kirk Roberts from Richmond, Virginia, brought to the table. Kirk&amp;#8217;s problem wasn&amp;#8217;t about not knowing what to say or how to pitch—it was the mental block around the very idea of interruption.&lt;/p&gt;
&lt;p&gt;He hated being interrupted by low-quality sales calls himself. And even though 99% of the time prospects were receptive to his message, he couldn&amp;#8217;t shake the feeling that he was being pushy just by dialing the phone.&lt;/p&gt;
&lt;p&gt;Kirk&amp;#8217;s got the skills. He knows what to say. His prospects love him once they&amp;#8217;re talking. But every time he reaches for the phone, his stomach knots up. Sound familiar? If you&amp;#8217;ve ever stared at your phone, finger hovering over the dial button, worried about being &amp;#8220;that pushy salesperson,&amp;#8221; you&amp;#8217;re not alone.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-projection-trap-why-your-empathy-is-working-against-you&#34;&gt;The Projection Trap: Why Your Empathy Is Working Against You&lt;/h2&gt;
&lt;p&gt;Kirk&amp;#8217;s challenge is rooted in something I call projection—deciding for your customer how they&amp;#8217;ll feel before you&amp;#8217;ve even spoken to them.&lt;/p&gt;
&lt;p&gt;If you have a high level of empathy (and many great salespeople do), you naturally put yourself in the other person&amp;#8217;s shoes. You think:&lt;/p&gt;
&lt;p&gt;&amp;#8220;I wouldn&amp;#8217;t want to be interrupted, so they won&amp;#8217;t either.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the brutal truth: That empathy is killing your pipeline. Because you don&amp;#8217;t actually know if your call will be an annoyance or the best thing to happen to them today.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ve bought plenty of products from salespeople who &amp;#8220;interrupted&amp;#8221; me, because their timing and message were right. That wouldn&amp;#8217;t have happened if they&amp;#8217;d let their fear of bothering me keep them from picking up the phone.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-one-thing-that-makes-interruption-welcome&#34;&gt;The One Thing That Makes Interruption Welcome&lt;/h2&gt;
&lt;p&gt;Nobody likes to be interrupted. But if you are going to interrupt, make it worth their time.&lt;/p&gt;
&lt;p&gt;Think about it: Would you rather get a cold call from someone who clearly knows nothing about you, or from someone who&amp;#8217;s done their homework and has a relevant, valuable reason for reaching out?&lt;/p&gt;
&lt;p&gt;There are two ways to make your outreach relevant:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-1-personalized-messaging-for-high-value-prospects&#34;&gt;1. Personalized Messaging for High-Value Prospects&lt;/h3&gt;
&lt;p&gt;Do your research on the specific individual. Learn about their company, role, and current challenges. Use that to craft a tailored message that connects your solution directly to their world. This is essential for high-value, niche, or executive-level prospects.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-2-targeted-messaging-for-scaled-outreach&#34;&gt;2. Targeted Messaging for Scaled Outreach&lt;/h3&gt;
&lt;p&gt;Build messaging that resonates with a clearly defined group—people who share the same role, industry, geography, or problem set. It&amp;#8217;s not as specific as personalized outreach, but it&amp;#8217;s still relevant to most people in your target list.&lt;/p&gt;
&lt;p&gt;Test it. If your calls fall flat, adjust the message until it clicks.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-confusing-prep-work-with-prospecting&#34;&gt;Stop Confusing Prep Work with Prospecting&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s where most salespeople sabotage themselves: They spend their &amp;#8220;prospecting time&amp;#8221; researching LinkedIn profiles and crafting the perfect email instead of actually dialing.&lt;/p&gt;
&lt;p&gt;Let me be clear: &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Research is not prospecting. Building messaging is not prospecting. Prospecting is picking up the phone and interrupting people&lt;/a&gt;.&lt;/strong&gt; Everything else is prep work.&lt;/p&gt;
&lt;p&gt;Block separate time for building your targeted or personalized messaging. Then protect your prospecting time like your mortgage payment depends on it—because it does.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-from-pushy-to-helpful-reframing-interruption&#34;&gt;From Pushy to Helpful: Reframing Interruption&lt;/h2&gt;
&lt;p&gt;Kirk&amp;#8217;s empathy makes him a sales rockstar once he&amp;#8217;s in conversation. But he was letting his concern for prospects&amp;#8217; feelings rob them of the chance to work with him. That&amp;#8217;s not empathy—that&amp;#8217;s selfish.&lt;/p&gt;
&lt;p&gt;The shift is simple but not easy:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;You&amp;#8217;re not interrupting to take from them, you&amp;#8217;re interrupting to help them.&lt;/li&gt;
&lt;li&gt;You&amp;#8217;ve earned the right to interrupt because you&amp;#8217;ve done the work to make your outreach relevant.&lt;/li&gt;
&lt;li&gt;Missing a chance to help them because you didn&amp;#8217;t call? That&amp;#8217;s the real loss.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-5-step-action-plan-to-crush-call-reluctance&#34;&gt;5-Step Action Plan to Crush Call Reluctance&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re struggling like Kirk, here&amp;#8217;s how to push past the hesitation:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;1. Recognize Projection&lt;/strong&gt; Catch yourself when you assume how a prospect will feel before you&amp;#8217;ve even made the call.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;2. Build Relevance First&lt;/strong&gt; Create either personalized or targeted messaging that speaks directly to the prospect&amp;#8217;s world.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;3. Schedule Prep Time Separately&lt;/strong&gt; Do research and message-building outside your prospecting block.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;4. Make the Mindset Shift&lt;/strong&gt; Every morning, before you start prospecting, tell yourself: &amp;#8220;I interrupt people to help them.&amp;#8221; The right message at the right time isn&amp;#8217;t an interruption—it&amp;#8217;s a gift. &lt;a href=&#34;https://salesgravy.com/how-to-maintain-prospecting-consistency-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Master the psychology behind prospecting consistency with proven techniques&lt;/strong&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;5. Practice Until It&amp;#8217;s Normal&lt;/strong&gt; The more often you execute this process, the less emotional resistance you&amp;#8217;ll feel.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Your empathy is one of your greatest sales assets, but only if you don&amp;#8217;t let it paralyze you.&lt;/p&gt;
&lt;p&gt;Yes, interruption is uncomfortable. But if you&amp;#8217;ve done the work to make your outreach relevant, you&amp;#8217;ve earned the right to make that call.&lt;/p&gt;
&lt;p&gt;Stop deciding for your prospects in advance. Step into the conversation, bring value, and let them decide if it&amp;#8217;s the right time.&lt;/p&gt;
&lt;p&gt;Your prospects are out there right now, struggling with problems you can solve. They&amp;#8217;re waiting for someone—someone like you—to reach out with the right solution at the right time.&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t let your fear of a five-second interruption rob them of months or years of better results. &lt;a href=&#34;https://salesgravy.com/the-cure-for-prospecting-paralysis/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Learn the proven cure for prospecting paralysis that stops most salespeople&lt;/strong&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Because the truth is, the opportunity they&amp;#8217;ve been waiting for might be sitting on the other end of your &amp;#8220;interruption.&amp;#8221;&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Ready to master virtual selling and remote prospecting? Check out Jeb&amp;#8217;s &lt;em&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/virtual-selling-skills-training-master-class-for-engaging-remote-buyers/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Virtual Selling Skills Master Class&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt; for comprehensive virtual sales development.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Overcoming call reluctance starts with understanding why even seasoned sales pros freeze up when it’s time to pick up the phone. They’re paralyzed by one simple fear: interrupting a prospect’s day.</p>
<p>That’s exactly what Kirk Roberts from Richmond, Virginia, brought to the table. Kirk’s problem wasn’t about not knowing what to say or how to pitch—it was the mental block around the very idea of interruption.</p>
<p>He hated being interrupted by low-quality sales calls himself. And even though 99% of the time prospects were receptive to his message, he couldn’t shake the feeling that he was being pushy just by dialing the phone.</p>
<p>Kirk’s got the skills. He knows what to say. His prospects love him once they’re talking. But every time he reaches for the phone, his stomach knots up. Sound familiar? If you’ve ever stared at your phone, finger hovering over the dial button, worried about being “that pushy salesperson,” you’re not alone.</p>
<h2 id="h-the-projection-trap-why-your-empathy-is-working-against-you">The Projection Trap: Why Your Empathy Is Working Against You</h2>
<p>Kirk’s challenge is rooted in something I call projection—deciding for your customer how they’ll feel before you’ve even spoken to them.</p>
<p>If you have a high level of empathy (and many great salespeople do), you naturally put yourself in the other person’s shoes. You think:</p>
<p>“I wouldn’t want to be interrupted, so they won’t either.”</p>
<p>Here’s the brutal truth: That empathy is killing your pipeline. Because you don’t actually know if your call will be an annoyance or the best thing to happen to them today.</p>
<p>I’ve bought plenty of products from salespeople who “interrupted” me, because their timing and message were right. That wouldn’t have happened if they’d let their fear of bothering me keep them from picking up the phone.</p>
<h2 id="h-the-one-thing-that-makes-interruption-welcome">The One Thing That Makes Interruption Welcome</h2>
<p>Nobody likes to be interrupted. But if you are going to interrupt, make it worth their time.</p>
<p>Think about it: Would you rather get a cold call from someone who clearly knows nothing about you, or from someone who’s done their homework and has a relevant, valuable reason for reaching out?</p>
<p>There are two ways to make your outreach relevant:</p>
<h3 id="h-1-personalized-messaging-for-high-value-prospects">1. Personalized Messaging for High-Value Prospects</h3>
<p>Do your research on the specific individual. Learn about their company, role, and current challenges. Use that to craft a tailored message that connects your solution directly to their world. This is essential for high-value, niche, or executive-level prospects.</p>
<h3 id="h-2-targeted-messaging-for-scaled-outreach">2. Targeted Messaging for Scaled Outreach</h3>
<p>Build messaging that resonates with a clearly defined group—people who share the same role, industry, geography, or problem set. It’s not as specific as personalized outreach, but it’s still relevant to most people in your target list.</p>
<p>Test it. If your calls fall flat, adjust the message until it clicks.</p>
<h2 id="h-stop-confusing-prep-work-with-prospecting">Stop Confusing Prep Work with Prospecting</h2>
<p>Here’s where most salespeople sabotage themselves: They spend their “prospecting time” researching LinkedIn profiles and crafting the perfect email instead of actually dialing.</p>
<p>Let me be clear: <strong><a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">Research is not prospecting. Building messaging is not prospecting. Prospecting is picking up the phone and interrupting people</a>.</strong> Everything else is prep work.</p>
<p>Block separate time for building your targeted or personalized messaging. Then protect your prospecting time like your mortgage payment depends on it—because it does.</p>
<h2 id="h-from-pushy-to-helpful-reframing-interruption">From Pushy to Helpful: Reframing Interruption</h2>
<p>Kirk’s empathy makes him a sales rockstar once he’s in conversation. But he was letting his concern for prospects’ feelings rob them of the chance to work with him. That’s not empathy—that’s selfish.</p>
<p>The shift is simple but not easy:</p>
<ul>
<li>You’re not interrupting to take from them, you’re interrupting to help them.</li>
<li>You’ve earned the right to interrupt because you’ve done the work to make your outreach relevant.</li>
<li>Missing a chance to help them because you didn’t call? That’s the real loss.</li>
</ul>
<h2 id="h-5-step-action-plan-to-crush-call-reluctance">5-Step Action Plan to Crush Call Reluctance</h2>
<p>If you’re struggling like Kirk, here’s how to push past the hesitation:</p>
<p><strong>1. Recognize Projection</strong> Catch yourself when you assume how a prospect will feel before you’ve even made the call.</p>
<p><strong>2. Build Relevance First</strong> Create either personalized or targeted messaging that speaks directly to the prospect’s world.</p>
<p><strong>3. Schedule Prep Time Separately</strong> Do research and message-building outside your prospecting block.</p>
<p><strong>4. Make the Mindset Shift</strong> Every morning, before you start prospecting, tell yourself: “I interrupt people to help them.” The right message at the right time isn’t an interruption—it’s a gift. <a href="https://salesgravy.com/how-to-maintain-prospecting-consistency-ask-jeb/" rel="nofollow"><strong>Master the psychology behind prospecting consistency with proven techniques</strong></a>.</p>
<p><strong>5. Practice Until It’s Normal</strong> The more often you execute this process, the less emotional resistance you’ll feel.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Your empathy is one of your greatest sales assets, but only if you don’t let it paralyze you.</p>
<p>Yes, interruption is uncomfortable. But if you’ve done the work to make your outreach relevant, you’ve earned the right to make that call.</p>
<p>Stop deciding for your prospects in advance. Step into the conversation, bring value, and let them decide if it’s the right time.</p>
<p>Your prospects are out there right now, struggling with problems you can solve. They’re waiting for someone—someone like you—to reach out with the right solution at the right time.</p>
<p>Don’t let your fear of a five-second interruption rob them of months or years of better results. <a href="https://salesgravy.com/the-cure-for-prospecting-paralysis/" rel="nofollow"><strong>Learn the proven cure for prospecting paralysis that stops most salespeople</strong></a>.</p>
<p>Because the truth is, the opportunity they’ve been waiting for might be sitting on the other end of your “interruption.”</p>
<hr/>
<p>Ready to master virtual selling and remote prospecting? Check out Jeb’s <em><strong><a href="https://salesgravy.com/courses/virtual-selling-skills-training-master-class-for-engaging-remote-buyers/" rel="nofollow">Virtual Selling Skills Master Class</a></strong></em> for comprehensive virtual sales development.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Overcoming call reluctance starts with understanding why even seasoned sales pros freeze up when it’s time to pick up the phone. They’re paralyzed by one simple fear: interrupting a prospect’s day.&lt;/p&gt;
&lt;p&gt;That’s exactly what Kirk Roberts from Richmond, Virginia, brought to the table. Kirk’s problem wasn’t about not knowing what to say or how to pitch—it was the mental block around the very idea of interruption.&lt;/p&gt;
&lt;p&gt;He hated being interrupted by low-quality sales calls himself. And even though 99% of the time prospects were receptive to his message, he couldn’t shake the feeling that he was being pushy just by dialing the phone.&lt;/p&gt;
&lt;p&gt;Kirk’s got the skills. He knows what to say. His prospects love him once they’re talking. But every time he reaches for the phone, his stomach knots up. Sound familiar? If you’ve ever stared at your phone, finger hovering over the dial button, worried about being “that pushy salesperson,” you’re not alone.&lt;/p&gt;
&lt;h2 id=&#34;h-the-projection-trap-why-your-empathy-is-working-against-you&#34;&gt;The Projection Trap: Why Your Empathy Is Working Against You&lt;/h2&gt;
&lt;p&gt;Kirk’s challenge is rooted in something I call projection—deciding for your customer how they’ll feel before you’ve even spoken to them.&lt;/p&gt;
&lt;p&gt;If you have a high level of empathy (and many great salespeople do), you naturally put yourself in the other person’s shoes. You think:&lt;/p&gt;
&lt;p&gt;“I wouldn’t want to be interrupted, so they won’t either.”&lt;/p&gt;
&lt;p&gt;Here’s the brutal truth: That empathy is killing your pipeline. Because you don’t actually know if your call will be an annoyance or the best thing to happen to them today.&lt;/p&gt;
&lt;p&gt;I’ve bought plenty of products from salespeople who “interrupted” me, because their timing and message were right. That wouldn’t have happened if they’d let their fear of bothering me keep them from picking up the phone.&lt;/p&gt;
&lt;h2 id=&#34;h-the-one-thing-that-makes-interruption-welcome&#34;&gt;The One Thing That Makes Interruption Welcome&lt;/h2&gt;
&lt;p&gt;Nobody likes to be interrupted. But if you are going to interrupt, make it worth their time.&lt;/p&gt;
&lt;p&gt;Think about it: Would you rather get a cold call from someone who clearly knows nothing about you, or from someone who’s done their homework and has a relevant, valuable reason for reaching out?&lt;/p&gt;
&lt;p&gt;There are two ways to make your outreach relevant:&lt;/p&gt;
&lt;h3 id=&#34;h-1-personalized-messaging-for-high-value-prospects&#34;&gt;1. Personalized Messaging for High-Value Prospects&lt;/h3&gt;
&lt;p&gt;Do your research on the specific individual. Learn about their company, role, and current challenges. Use that to craft a tailored message that connects your solution directly to their world. This is essential for high-value, niche, or executive-level prospects.&lt;/p&gt;
&lt;h3 id=&#34;h-2-targeted-messaging-for-scaled-outreach&#34;&gt;2. Targeted Messaging for Scaled Outreach&lt;/h3&gt;
&lt;p&gt;Build messaging that resonates with a clearly defined group—people who share the same role, industry, geography, or problem set. It’s not as specific as personalized outreach, but it’s still relevant to most people in your target list.&lt;/p&gt;
&lt;p&gt;Test it. If your calls fall flat, adjust the message until it clicks.&lt;/p&gt;
&lt;h2 id=&#34;h-stop-confusing-prep-work-with-prospecting&#34;&gt;Stop Confusing Prep Work with Prospecting&lt;/h2&gt;
&lt;p&gt;Here’s where most salespeople sabotage themselves: They spend their “prospecting time” researching LinkedIn profiles and crafting the perfect email instead of actually dialing.&lt;/p&gt;
&lt;p&gt;Let me be clear: &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;Research is not prospecting. Building messaging is not prospecting. Prospecting is picking up the phone and interrupting people&lt;/a&gt;.&lt;/strong&gt; Everything else is prep work.&lt;/p&gt;
&lt;p&gt;Block separate time for building your targeted or personalized messaging. Then protect your prospecting time like your mortgage payment depends on it—because it does.&lt;/p&gt;
&lt;h2 id=&#34;h-from-pushy-to-helpful-reframing-interruption&#34;&gt;From Pushy to Helpful: Reframing Interruption&lt;/h2&gt;
&lt;p&gt;Kirk’s empathy makes him a sales rockstar once he’s in conversation. But he was letting his concern for prospects’ feelings rob them of the chance to work with him. That’s not empathy—that’s selfish.&lt;/p&gt;
&lt;p&gt;The shift is simple but not easy:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;You’re not interrupting to take from them, you’re interrupting to help them.&lt;/li&gt;
&lt;li&gt;You’ve earned the right to interrupt because you’ve done the work to make your outreach relevant.&lt;/li&gt;
&lt;li&gt;Missing a chance to help them because you didn’t call? That’s the real loss.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-5-step-action-plan-to-crush-call-reluctance&#34;&gt;5-Step Action Plan to Crush Call Reluctance&lt;/h2&gt;
&lt;p&gt;If you’re struggling like Kirk, here’s how to push past the hesitation:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;1. Recognize Projection&lt;/strong&gt; Catch yourself when you assume how a prospect will feel before you’ve even made the call.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;2. Build Relevance First&lt;/strong&gt; Create either personalized or targeted messaging that speaks directly to the prospect’s world.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;3. Schedule Prep Time Separately&lt;/strong&gt; Do research and message-building outside your prospecting block.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;4. Make the Mindset Shift&lt;/strong&gt; Every morning, before you start prospecting, tell yourself: “I interrupt people to help them.” The right message at the right time isn’t an interruption—it’s a gift. &lt;a href=&#34;https://salesgravy.com/how-to-maintain-prospecting-consistency-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Master the psychology behind prospecting consistency with proven techniques&lt;/strong&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;5. Practice Until It’s Normal&lt;/strong&gt; The more often you execute this process, the less emotional resistance you’ll feel.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Your empathy is one of your greatest sales assets, but only if you don’t let it paralyze you.&lt;/p&gt;
&lt;p&gt;Yes, interruption is uncomfortable. But if you’ve done the work to make your outreach relevant, you’ve earned the right to make that call.&lt;/p&gt;
&lt;p&gt;Stop deciding for your prospects in advance. Step into the conversation, bring value, and let them decide if it’s the right time.&lt;/p&gt;
&lt;p&gt;Your prospects are out there right now, struggling with problems you can solve. They’re waiting for someone—someone like you—to reach out with the right solution at the right time.&lt;/p&gt;
&lt;p&gt;Don’t let your fear of a five-second interruption rob them of months or years of better results. &lt;a href=&#34;https://salesgravy.com/the-cure-for-prospecting-paralysis/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Learn the proven cure for prospecting paralysis that stops most salespeople&lt;/strong&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Because the truth is, the opportunity they’ve been waiting for might be sitting on the other end of your “interruption.”&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Ready to master virtual selling and remote prospecting? Check out Jeb’s &lt;em&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/virtual-selling-skills-training-master-class-for-engaging-remote-buyers/&#34; rel=&#34;nofollow&#34;&gt;Virtual Selling Skills Master Class&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt; for comprehensive virtual sales development.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 12 Aug 2025 23:32:00 &#43;0000</pubDate>
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                <itunes:title>30 Minutes or Less: How Flawed Sales Incentive Programs Cost Domino’s $78 Million</itunes:title>
                <title>30 Minutes or Less: How Flawed Sales Incentive Programs Cost Domino’s $78 Million</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;In 1960, two brothers scraped together $900 and bought a failing pizzeria in Michigan, launching what would become a cautionary tale about sales incentive programs gone wrong. Within months, one brother traded his half of the business for a beat-up Volkswagen, leaving Tom Monaghan alone with his ambitions.&lt;/p&gt;
&lt;p&gt;By 1965, with three stores under his belt, Tom faced a naming crisis. He couldn&amp;#8217;t legally keep using the original name, DomiNick&amp;#8217;s, so an employee suggested &amp;#8220;Domino&amp;#8217;s.&amp;#8221; The logo? Three dots, one for each store. Tom figured he&amp;#8217;d add a new dot for every location.&lt;/p&gt;
&lt;p&gt;After opening store number five, he wisely reconsidered that plan.&lt;/p&gt;
&lt;p&gt;Because what happened next wasn&amp;#8217;t just growth—it was an explosion that would teach sales leaders everywhere a crucial lesson about the double-edged sword of powerful incentives.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-one-sales-incentive-program-nearly-destroyed-a-billion-dollar-company&#34;&gt;How One Sales Incentive Program Nearly Destroyed a Billion-Dollar Company&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what America looked like in the early 1980s: Microwave ovens were revolutionizing kitchens, Federal Express was making overnight delivery an expectation, and Americans weren&amp;#8217;t just eating faster—they were living faster.&lt;/p&gt;
&lt;p&gt;Domino&amp;#8217;s fit perfectly into this new rhythm, but Tom Monaghan wanted more. In a move that bordered on dangerous, he made a promise so simple it would define the company for decades:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8220;Pizza Delivered in 30 Minutes or It&amp;#8217;s Free.&amp;#8221;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;It wasn&amp;#8217;t just about pizza. It was about certainty. And America bought it—literally.&lt;/p&gt;
&lt;p&gt;Within a year, sales exploded. From 200 stores in 1978 to over 2,500 by 1985. Over 5,000 by 1989. Every store became a speed factory with slimmed-down menus, cookie-cutter layouts, and drivers who might as well have been sitting behind the wheel with engines already running.&lt;/p&gt;
&lt;p&gt;Competitors couldn&amp;#8217;t keep up. But here&amp;#8217;s the brutal truth about speed: you don&amp;#8217;t see the danger until it&amp;#8217;s too late.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-hidden-dangers-of-performance-based-compensation&#34;&gt;The Hidden Dangers of Performance-Based Compensation&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what every sales leader needs to understand: Powerful sales incentives, pushed too far, create unintended consequences that can destroy company culture. This principle, that when metrics become targets, they cease to be good metrics, would prove devastatingly true for Domino&amp;#8217;s.&lt;/p&gt;
&lt;p&gt;At first, the cracks were small. A delivery driver rolling a stop sign here, a speeding ticket there. But this wasn&amp;#8217;t a system built to reward patience—it was built to reward speed at any cost.&lt;/p&gt;
&lt;p&gt;Inside Domino&amp;#8217;s stores, the pressure wasn&amp;#8217;t subtle. Drivers were expected to race the clock. If they missed the 30-minute mark, some franchises made them pay for the order out of their own pockets. The message was clear: make it fast, or make it up yourself.&lt;/p&gt;
&lt;p&gt;Rolling stops became running red lights. Neighborhood shortcuts turned into risky maneuvers through heavy traffic.&lt;/p&gt;
&lt;p&gt;What customers didn&amp;#8217;t see—and what Domino&amp;#8217;s executives refused to acknowledge—was that they&amp;#8217;d created a ticking time bomb. Speed wasn&amp;#8217;t just a business model anymore; it had become a way of life that determined every employee&amp;#8217;s behavior, and &lt;a href=&#34;https://salesgravy.com/courses/situational-sales-coaching/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;smart sales leaders&lt;/strong&gt;&lt;/a&gt; understand this connection between incentives and culture.&lt;/p&gt;
&lt;p&gt;By the late 1980s, insurance companies raised Domino&amp;#8217;s premiums by 15-20 percent. Reports surfaced of accidents tied to delivery drivers rushing to meet the 30-minute window.&lt;/p&gt;
&lt;p&gt;Then came the story that changed everything: A Domino&amp;#8217;s driver in St. Louis ran a red light, colliding with another vehicle. Inside that car was Jean Kinder, whose life was permanently changed. The jury awarded her $78 million in punitive damages.&lt;/p&gt;
&lt;p&gt;In 1993, Domino&amp;#8217;s officially ended the 30-minute guarantee in the United States.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what most sales leaders get wrong about incentives: they don&amp;#8217;t just shape what people do—they shape who people become.&lt;/p&gt;
&lt;p&gt;Sound familiar? It should. Because this same pattern plays out in sales organizations every single day.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-5-warning-signs-your-sales-incentives-are-backfiring&#34;&gt;5 Warning Signs Your Sales Incentives Are Backfiring&lt;/h2&gt;
&lt;p&gt;Take Wells Fargo&amp;#8217;s aggressive cross-selling goals in the mid-2010s. Supervisors told bankers to open more accounts, sell more products, and hit quotas—or else. Employees did exactly what they were told, opening fake accounts and forging signatures. Wells Fargo didn&amp;#8217;t create fraudsters; they created an incentive system that made fraud feel like survival.&lt;/p&gt;
&lt;p&gt;There&amp;#8217;s a name for this phenomenon: the Cobra Effect. When a metric becomes a target, it ceases to be a good metric.&lt;/p&gt;
&lt;p&gt;Here are the warning signs your sales incentives need fixing—red flags that indicate you&amp;#8217;re prioritizing activity over results, enabling ethical shortcuts, and creating feast-or-famine revenue patterns:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Team focuses on activity over outcomes&lt;/strong&gt; &amp;#8211; &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;More calls and emails don&amp;#8217;t matter if they&amp;#8217;re not creating meaningful prospect conversations&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Short-term wins at expense of customer relationships&lt;/strong&gt; &amp;#8211; Discounting heavily to hit monthly numbers while sacrificing long-term value&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;High turnover among top performers&lt;/strong&gt; &amp;#8211; Your best people leave because the system rewards the wrong behaviors&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ethical corners being cut to hit numbers&lt;/strong&gt; &amp;#8211; When quotas become more important than integrity&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Feast-or-famine revenue patterns&lt;/strong&gt; &amp;#8211; Inconsistent results month to month because the focus is on quick fixes, not sustainable processes&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-design-sales-compensation-that-drives-sustainable-growth&#34;&gt;How to Design Sales Compensation That Drives Sustainable Growth&lt;/h2&gt;
&lt;p&gt;The best compensation systems reward leading indicators and sustainable behaviors, not just outcomes. Domino&amp;#8217;s learned this lesson the hard way, but they didn&amp;#8217;t just bury their story—they changed course entirely. In the late 2000s, they made a stunning move, publicly admitting: &amp;#8220;Our pizza isn&amp;#8217;t very good.&amp;#8221; They showed real customer complaints, took the hits, then got to work. Their stock climbed from $8 in 2008 to over $300 within a decade.&lt;/p&gt;
&lt;p&gt;They learned to build better incentives that reward the right behaviors and align with long-term success.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s how to build incentives that drive sustainable success:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Focus on Leading Indicators, Not Just Outcomes.&lt;/strong&gt; Instead of only rewarding closed deals, reward the activities that create deals: thorough discovery calls, proper qualification, and relationship-building activities that compound over time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Reward Quality Over Quantity.&lt;/strong&gt; One well-qualified opportunity built through &lt;a href=&#34;https://salesgravy.com/courses/sales-eq-complex-selling-skills-master-class/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;genuine relationship-building&lt;/strong&gt;&lt;/a&gt; is worth more than ten tire-kickers. Incentivize salespeople to walk away from bad fits and invest time in prospects who match your ideal customer profile.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Align Short-Term Actions with Long-Term Goals.&lt;/strong&gt; If customer retention is crucial to your business model, make sure your compensation plan doesn&amp;#8217;t punish salespeople for taking time to ensure proper onboarding and implementation.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Build in Safety Valves.&lt;/strong&gt; Create mechanisms to catch unintended consequences before they become systemic problems. Regular feedback loops and management oversight can prevent small cracks from becoming major fractures.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Make Values Visible in Your Metrics.&lt;/strong&gt; If integrity, customer success, and teamwork matter, find ways to measure and reward these behaviors alongside revenue production.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Whether you&amp;#8217;re running a sales team or delivering pizzas, the principle remains the same: if you want better results, build better incentives.&lt;/p&gt;
&lt;p&gt;Your incentive system is either your greatest asset or your greatest liability. The choice is yours, but the consequences—good or bad—are inevitable.&lt;/p&gt;
&lt;p&gt;As you design your next compensation plan or set your next team goals, remember the Domino&amp;#8217;s dilemma. Speed without wisdom is just recklessness with a deadline.&lt;/p&gt;
&lt;p&gt;The question isn&amp;#8217;t whether your incentives will shape behavior—it&amp;#8217;s whether they&amp;#8217;ll shape it in the direction you actually want to go.&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t just move fast. Learn when to hit the brakes.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;An important part of developing a high performing sales team and creating a collaborative work environment is hiring the right salespeople. Download our FREE &lt;a href=&#34;https://salesgravy.com/ultimate-sales-interview-guide?utm_source=articles&amp;#38;utm_medium=link&amp;#38;utm_campaign=blog&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Ultimate Sales Interview Guide&lt;/strong&gt;&lt;/a&gt; and learn how to source, recruit, hire, and retain top sales talent.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>In 1960, two brothers scraped together $900 and bought a failing pizzeria in Michigan, launching what would become a cautionary tale about sales incentive programs gone wrong. Within months, one brother traded his half of the business for a beat-up Volkswagen, leaving Tom Monaghan alone with his ambitions.</p>
<p>By 1965, with three stores under his belt, Tom faced a naming crisis. He couldn’t legally keep using the original name, DomiNick’s, so an employee suggested “Domino’s.” The logo? Three dots, one for each store. Tom figured he’d add a new dot for every location.</p>
<p>After opening store number five, he wisely reconsidered that plan.</p>
<p>Because what happened next wasn’t just growth—it was an explosion that would teach sales leaders everywhere a crucial lesson about the double-edged sword of powerful incentives.</p>
<h2 id="h-how-one-sales-incentive-program-nearly-destroyed-a-billion-dollar-company">How One Sales Incentive Program Nearly Destroyed a Billion-Dollar Company</h2>
<p>Here’s what America looked like in the early 1980s: Microwave ovens were revolutionizing kitchens, Federal Express was making overnight delivery an expectation, and Americans weren’t just eating faster—they were living faster.</p>
<p>Domino’s fit perfectly into this new rhythm, but Tom Monaghan wanted more. In a move that bordered on dangerous, he made a promise so simple it would define the company for decades:</p>
<p><strong>“Pizza Delivered in 30 Minutes or It’s Free.”</strong></p>
<p>It wasn’t just about pizza. It was about certainty. And America bought it—literally.</p>
<p>Within a year, sales exploded. From 200 stores in 1978 to over 2,500 by 1985. Over 5,000 by 1989. Every store became a speed factory with slimmed-down menus, cookie-cutter layouts, and drivers who might as well have been sitting behind the wheel with engines already running.</p>
<p>Competitors couldn’t keep up. But here’s the brutal truth about speed: you don’t see the danger until it’s too late.</p>
<h2 id="h-the-hidden-dangers-of-performance-based-compensation">The Hidden Dangers of Performance-Based Compensation</h2>
<p>Here’s what every sales leader needs to understand: Powerful sales incentives, pushed too far, create unintended consequences that can destroy company culture. This principle, that when metrics become targets, they cease to be good metrics, would prove devastatingly true for Domino’s.</p>
<p>At first, the cracks were small. A delivery driver rolling a stop sign here, a speeding ticket there. But this wasn’t a system built to reward patience—it was built to reward speed at any cost.</p>
<p>Inside Domino’s stores, the pressure wasn’t subtle. Drivers were expected to race the clock. If they missed the 30-minute mark, some franchises made them pay for the order out of their own pockets. The message was clear: make it fast, or make it up yourself.</p>
<p>Rolling stops became running red lights. Neighborhood shortcuts turned into risky maneuvers through heavy traffic.</p>
<p>What customers didn’t see—and what Domino’s executives refused to acknowledge—was that they’d created a ticking time bomb. Speed wasn’t just a business model anymore; it had become a way of life that determined every employee’s behavior, and <a href="https://salesgravy.com/courses/situational-sales-coaching/" rel="nofollow"><strong>smart sales leaders</strong></a> understand this connection between incentives and culture.</p>
<p>By the late 1980s, insurance companies raised Domino’s premiums by 15-20 percent. Reports surfaced of accidents tied to delivery drivers rushing to meet the 30-minute window.</p>
<p>Then came the story that changed everything: A Domino’s driver in St. Louis ran a red light, colliding with another vehicle. Inside that car was Jean Kinder, whose life was permanently changed. The jury awarded her $78 million in punitive damages.</p>
<p>In 1993, Domino’s officially ended the 30-minute guarantee in the United States.</p>
<p>Here’s what most sales leaders get wrong about incentives: they don’t just shape what people do—they shape who people become.</p>
<p>Sound familiar? It should. Because this same pattern plays out in sales organizations every single day.</p>
<h2 id="h-5-warning-signs-your-sales-incentives-are-backfiring">5 Warning Signs Your Sales Incentives Are Backfiring</h2>
<p>Take Wells Fargo’s aggressive cross-selling goals in the mid-2010s. Supervisors told bankers to open more accounts, sell more products, and hit quotas—or else. Employees did exactly what they were told, opening fake accounts and forging signatures. Wells Fargo didn’t create fraudsters; they created an incentive system that made fraud feel like survival.</p>
<p>There’s a name for this phenomenon: the Cobra Effect. When a metric becomes a target, it ceases to be a good metric.</p>
<p>Here are the warning signs your sales incentives need fixing—red flags that indicate you’re prioritizing activity over results, enabling ethical shortcuts, and creating feast-or-famine revenue patterns:</p>
<ol>
<li><strong>Team focuses on activity over outcomes</strong> – <a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow"><strong>More calls and emails don’t matter if they’re not creating meaningful prospect conversations</strong></a></li>
<li><strong>Short-term wins at expense of customer relationships</strong> – Discounting heavily to hit monthly numbers while sacrificing long-term value</li>
<li><strong>High turnover among top performers</strong> – Your best people leave because the system rewards the wrong behaviors</li>
<li><strong>Ethical corners being cut to hit numbers</strong> – When quotas become more important than integrity</li>
<li><strong>Feast-or-famine revenue patterns</strong> – Inconsistent results month to month because the focus is on quick fixes, not sustainable processes</li>
</ol>
<h2 id="h-how-to-design-sales-compensation-that-drives-sustainable-growth">How to Design Sales Compensation That Drives Sustainable Growth</h2>
<p>The best compensation systems reward leading indicators and sustainable behaviors, not just outcomes. Domino’s learned this lesson the hard way, but they didn’t just bury their story—they changed course entirely. In the late 2000s, they made a stunning move, publicly admitting: “Our pizza isn’t very good.” They showed real customer complaints, took the hits, then got to work. Their stock climbed from $8 in 2008 to over $300 within a decade.</p>
<p>They learned to build better incentives that reward the right behaviors and align with long-term success.</p>
<p>Here’s how to build incentives that drive sustainable success:</p>
<p><strong>Focus on Leading Indicators, Not Just Outcomes.</strong> Instead of only rewarding closed deals, reward the activities that create deals: thorough discovery calls, proper qualification, and relationship-building activities that compound over time.</p>
<p><strong>Reward Quality Over Quantity.</strong> One well-qualified opportunity built through <a href="https://salesgravy.com/courses/sales-eq-complex-selling-skills-master-class/" rel="nofollow"><strong>genuine relationship-building</strong></a> is worth more than ten tire-kickers. Incentivize salespeople to walk away from bad fits and invest time in prospects who match your ideal customer profile.</p>
<p><strong>Align Short-Term Actions with Long-Term Goals.</strong> If customer retention is crucial to your business model, make sure your compensation plan doesn’t punish salespeople for taking time to ensure proper onboarding and implementation.</p>
<p><strong>Build in Safety Valves.</strong> Create mechanisms to catch unintended consequences before they become systemic problems. Regular feedback loops and management oversight can prevent small cracks from becoming major fractures.</p>
<p><strong>Make Values Visible in Your Metrics.</strong> If integrity, customer success, and teamwork matter, find ways to measure and reward these behaviors alongside revenue production.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Whether you’re running a sales team or delivering pizzas, the principle remains the same: if you want better results, build better incentives.</p>
<p>Your incentive system is either your greatest asset or your greatest liability. The choice is yours, but the consequences—good or bad—are inevitable.</p>
<p>As you design your next compensation plan or set your next team goals, remember the Domino’s dilemma. Speed without wisdom is just recklessness with a deadline.</p>
<p>The question isn’t whether your incentives will shape behavior—it’s whether they’ll shape it in the direction you actually want to go.</p>
<p>Don’t just move fast. Learn when to hit the brakes.</p>
<hr/>
<p>An important part of developing a high performing sales team and creating a collaborative work environment is hiring the right salespeople. Download our FREE <a href="https://salesgravy.com/ultimate-sales-interview-guide?utm_campaign=blog&utm_medium=link&utm_source=articles" rel="nofollow"><strong>Ultimate Sales Interview Guide</strong></a> and learn how to source, recruit, hire, and retain top sales talent.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;In 1960, two brothers scraped together $900 and bought a failing pizzeria in Michigan, launching what would become a cautionary tale about sales incentive programs gone wrong. Within months, one brother traded his half of the business for a beat-up Volkswagen, leaving Tom Monaghan alone with his ambitions.&lt;/p&gt;
&lt;p&gt;By 1965, with three stores under his belt, Tom faced a naming crisis. He couldn’t legally keep using the original name, DomiNick’s, so an employee suggested “Domino’s.” The logo? Three dots, one for each store. Tom figured he’d add a new dot for every location.&lt;/p&gt;
&lt;p&gt;After opening store number five, he wisely reconsidered that plan.&lt;/p&gt;
&lt;p&gt;Because what happened next wasn’t just growth—it was an explosion that would teach sales leaders everywhere a crucial lesson about the double-edged sword of powerful incentives.&lt;/p&gt;
&lt;h2 id=&#34;h-how-one-sales-incentive-program-nearly-destroyed-a-billion-dollar-company&#34;&gt;How One Sales Incentive Program Nearly Destroyed a Billion-Dollar Company&lt;/h2&gt;
&lt;p&gt;Here’s what America looked like in the early 1980s: Microwave ovens were revolutionizing kitchens, Federal Express was making overnight delivery an expectation, and Americans weren’t just eating faster—they were living faster.&lt;/p&gt;
&lt;p&gt;Domino’s fit perfectly into this new rhythm, but Tom Monaghan wanted more. In a move that bordered on dangerous, he made a promise so simple it would define the company for decades:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;“Pizza Delivered in 30 Minutes or It’s Free.”&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;It wasn’t just about pizza. It was about certainty. And America bought it—literally.&lt;/p&gt;
&lt;p&gt;Within a year, sales exploded. From 200 stores in 1978 to over 2,500 by 1985. Over 5,000 by 1989. Every store became a speed factory with slimmed-down menus, cookie-cutter layouts, and drivers who might as well have been sitting behind the wheel with engines already running.&lt;/p&gt;
&lt;p&gt;Competitors couldn’t keep up. But here’s the brutal truth about speed: you don’t see the danger until it’s too late.&lt;/p&gt;
&lt;h2 id=&#34;h-the-hidden-dangers-of-performance-based-compensation&#34;&gt;The Hidden Dangers of Performance-Based Compensation&lt;/h2&gt;
&lt;p&gt;Here’s what every sales leader needs to understand: Powerful sales incentives, pushed too far, create unintended consequences that can destroy company culture. This principle, that when metrics become targets, they cease to be good metrics, would prove devastatingly true for Domino’s.&lt;/p&gt;
&lt;p&gt;At first, the cracks were small. A delivery driver rolling a stop sign here, a speeding ticket there. But this wasn’t a system built to reward patience—it was built to reward speed at any cost.&lt;/p&gt;
&lt;p&gt;Inside Domino’s stores, the pressure wasn’t subtle. Drivers were expected to race the clock. If they missed the 30-minute mark, some franchises made them pay for the order out of their own pockets. The message was clear: make it fast, or make it up yourself.&lt;/p&gt;
&lt;p&gt;Rolling stops became running red lights. Neighborhood shortcuts turned into risky maneuvers through heavy traffic.&lt;/p&gt;
&lt;p&gt;What customers didn’t see—and what Domino’s executives refused to acknowledge—was that they’d created a ticking time bomb. Speed wasn’t just a business model anymore; it had become a way of life that determined every employee’s behavior, and &lt;a href=&#34;https://salesgravy.com/courses/situational-sales-coaching/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;smart sales leaders&lt;/strong&gt;&lt;/a&gt; understand this connection between incentives and culture.&lt;/p&gt;
&lt;p&gt;By the late 1980s, insurance companies raised Domino’s premiums by 15-20 percent. Reports surfaced of accidents tied to delivery drivers rushing to meet the 30-minute window.&lt;/p&gt;
&lt;p&gt;Then came the story that changed everything: A Domino’s driver in St. Louis ran a red light, colliding with another vehicle. Inside that car was Jean Kinder, whose life was permanently changed. The jury awarded her $78 million in punitive damages.&lt;/p&gt;
&lt;p&gt;In 1993, Domino’s officially ended the 30-minute guarantee in the United States.&lt;/p&gt;
&lt;p&gt;Here’s what most sales leaders get wrong about incentives: they don’t just shape what people do—they shape who people become.&lt;/p&gt;
&lt;p&gt;Sound familiar? It should. Because this same pattern plays out in sales organizations every single day.&lt;/p&gt;
&lt;h2 id=&#34;h-5-warning-signs-your-sales-incentives-are-backfiring&#34;&gt;5 Warning Signs Your Sales Incentives Are Backfiring&lt;/h2&gt;
&lt;p&gt;Take Wells Fargo’s aggressive cross-selling goals in the mid-2010s. Supervisors told bankers to open more accounts, sell more products, and hit quotas—or else. Employees did exactly what they were told, opening fake accounts and forging signatures. Wells Fargo didn’t create fraudsters; they created an incentive system that made fraud feel like survival.&lt;/p&gt;
&lt;p&gt;There’s a name for this phenomenon: the Cobra Effect. When a metric becomes a target, it ceases to be a good metric.&lt;/p&gt;
&lt;p&gt;Here are the warning signs your sales incentives need fixing—red flags that indicate you’re prioritizing activity over results, enabling ethical shortcuts, and creating feast-or-famine revenue patterns:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Team focuses on activity over outcomes&lt;/strong&gt; – &lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;More calls and emails don’t matter if they’re not creating meaningful prospect conversations&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Short-term wins at expense of customer relationships&lt;/strong&gt; – Discounting heavily to hit monthly numbers while sacrificing long-term value&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;High turnover among top performers&lt;/strong&gt; – Your best people leave because the system rewards the wrong behaviors&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ethical corners being cut to hit numbers&lt;/strong&gt; – When quotas become more important than integrity&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Feast-or-famine revenue patterns&lt;/strong&gt; – Inconsistent results month to month because the focus is on quick fixes, not sustainable processes&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-how-to-design-sales-compensation-that-drives-sustainable-growth&#34;&gt;How to Design Sales Compensation That Drives Sustainable Growth&lt;/h2&gt;
&lt;p&gt;The best compensation systems reward leading indicators and sustainable behaviors, not just outcomes. Domino’s learned this lesson the hard way, but they didn’t just bury their story—they changed course entirely. In the late 2000s, they made a stunning move, publicly admitting: “Our pizza isn’t very good.” They showed real customer complaints, took the hits, then got to work. Their stock climbed from $8 in 2008 to over $300 within a decade.&lt;/p&gt;
&lt;p&gt;They learned to build better incentives that reward the right behaviors and align with long-term success.&lt;/p&gt;
&lt;p&gt;Here’s how to build incentives that drive sustainable success:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Focus on Leading Indicators, Not Just Outcomes.&lt;/strong&gt; Instead of only rewarding closed deals, reward the activities that create deals: thorough discovery calls, proper qualification, and relationship-building activities that compound over time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Reward Quality Over Quantity.&lt;/strong&gt; One well-qualified opportunity built through &lt;a href=&#34;https://salesgravy.com/courses/sales-eq-complex-selling-skills-master-class/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;genuine relationship-building&lt;/strong&gt;&lt;/a&gt; is worth more than ten tire-kickers. Incentivize salespeople to walk away from bad fits and invest time in prospects who match your ideal customer profile.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Align Short-Term Actions with Long-Term Goals.&lt;/strong&gt; If customer retention is crucial to your business model, make sure your compensation plan doesn’t punish salespeople for taking time to ensure proper onboarding and implementation.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Build in Safety Valves.&lt;/strong&gt; Create mechanisms to catch unintended consequences before they become systemic problems. Regular feedback loops and management oversight can prevent small cracks from becoming major fractures.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Make Values Visible in Your Metrics.&lt;/strong&gt; If integrity, customer success, and teamwork matter, find ways to measure and reward these behaviors alongside revenue production.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Whether you’re running a sales team or delivering pizzas, the principle remains the same: if you want better results, build better incentives.&lt;/p&gt;
&lt;p&gt;Your incentive system is either your greatest asset or your greatest liability. The choice is yours, but the consequences—good or bad—are inevitable.&lt;/p&gt;
&lt;p&gt;As you design your next compensation plan or set your next team goals, remember the Domino’s dilemma. Speed without wisdom is just recklessness with a deadline.&lt;/p&gt;
&lt;p&gt;The question isn’t whether your incentives will shape behavior—it’s whether they’ll shape it in the direction you actually want to go.&lt;/p&gt;
&lt;p&gt;Don’t just move fast. Learn when to hit the brakes.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;An important part of developing a high performing sales team and creating a collaborative work environment is hiring the right salespeople. Download our FREE &lt;a href=&#34;https://salesgravy.com/ultimate-sales-interview-guide?utm_campaign=blog&amp;utm_medium=link&amp;utm_source=articles&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Ultimate Sales Interview Guide&lt;/strong&gt;&lt;/a&gt; and learn how to source, recruit, hire, and retain top sales talent.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-flawed-sales-incentive-programs-cost-dominos-78-million/</link>
                <pubDate>Mon, 11 Aug 2025 23:42:00 &#43;0000</pubDate>
                <itunes:duration>826</itunes:duration>
                
                
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                <itunes:title>5 Non-Negotiables for New Sales Leaders</itunes:title>
                <title>5 Non-Negotiables for New Sales Leaders</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;The transition from closer to coach is where most new sales leaders struggle.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;ve put in the work, made the calls, and closed the deals. Your numbers speak for themselves. You were the rainmaker. The top dog. The one everyone pointed to as the example of what a salesperson should be. Finally, you’ve earned the promotion you&amp;#8217;ve been chasing: Sales Manager.&lt;/p&gt;
&lt;p&gt;The very habits that made you successful as a top-performing rep (moving fast, working independently, and ignoring administrative tasks) can work against you in a leadership role. Your win column is no longer personal; it’s team-wide.&lt;/p&gt;
&lt;p&gt;As Kyle Jager, founder of Vendi Consulting, states in this episode of the Sales Gravy Podcast, “If you&amp;#8217;re transitioning from a sales or individual contributor into a leadership role, you probably are great at sales. But now you have to become a great leader. And that takes time. It takes practice, but it also takes some learning.”&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-most-new-sales-leaders-fail&#34;&gt;&lt;strong&gt;Why Most New Sales Leaders Fail&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most new sales leaders crash and burn within their first 18 months. Not because they can&amp;#8217;t sell, but because no one ever taught them how to lead.&lt;/p&gt;
&lt;p&gt;They walk into the role thinking it&amp;#8217;s just sales, but with a nicer title and better commission overrides.&lt;/p&gt;
&lt;p&gt;So they default to what they know: chasing deals, staying in the weeds, and trying to be the hero.&lt;/p&gt;
&lt;p&gt;But leadership isn&amp;#8217;t about closing deals. It&amp;#8217;s about developing people. And if you don&amp;#8217;t make that shift fast, your team won&amp;#8217;t follow—and your results will suffer.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-being-the-hero-your-new-job-description&#34;&gt;&lt;strong&gt;Stop Being the Hero: Your New Job Description&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;As an individual contributor, you were the hero of your own story. Pipeline looking thin? Hit the phones harder. Deal stalling? Jump in and save it. Commission check light? Work more hours.&lt;/p&gt;
&lt;p&gt;As a sales leader, your job is to make others the heroes of their stories.&amp;#160;&lt;/p&gt;
&lt;p&gt;That means:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Your success is now measured by your team&amp;#8217;s results&lt;/strong&gt;, not yours. You’re only as good as the people you lead.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;You have to develop people&lt;/strong&gt;, not just manage numbers. Your weakest performer deserves as much attention as your top gun.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;You become a multiplier&lt;/strong&gt;. One great salesperson affects one quota. One great sales leader affects ten quotas, twenty quotas, or more.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-five-non-negotiable-disciplines-of-being-a-new-sales-leader&#34;&gt;&lt;strong&gt;The Five Non-Negotiable Disciplines of Being a New Sales Leader&lt;/strong&gt;&lt;/h2&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-1-master-the-art-of-sales-coaching&#34;&gt;&lt;strong&gt;1. Master the Art of Sales Coaching&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Coaching is not cheerleading. It&amp;#8217;s not motivational speeches or rah-rah meetings. Real sales coaching is the systematic development of specific skills through observation,&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/feedback-drives-sales-performance/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; feedback,&lt;/a&gt;&lt;/strong&gt; and practice.&lt;/p&gt;
&lt;p&gt;You cannot coach what you cannot see. Get in the field with your people. Listen to their calls. Watch their presentations. Most new sales leaders avoid this because it&amp;#8217;s time-intensive and uncomfortable.&amp;#160;&lt;/p&gt;
&lt;p&gt;Establish a consistent coaching cadence. Hold weekly one-on-ones to dig into deals, metrics, and skills.&amp;#160;&lt;/p&gt;
&lt;p&gt;Remember: your goal is not to create mini-versions of yourself. As a new sales leader, your goal is to help each salesperson become the best version of themselves.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-2-build-and-maintain-pipeline-discipline&#34;&gt;&lt;strong&gt;2. Build and Maintain Pipeline Discipline&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;As an individual contributor, you managed one pipeline. Now you&amp;#8217;re responsible for multiple pipelines, and pipeline discipline becomes exponentially more critical.&lt;/p&gt;
&lt;p&gt;Implement non-negotiable pipeline reviews. Weekly pipeline meetings should be sacred time where every opportunity gets analyzed.&lt;/p&gt;
&lt;p&gt;Teach your team to be ruthless about pipeline hygiene. Dead deals must be purged. Stalled opportunities need action plans or elimination. Every deal in the pipeline should have a clear next step, decision-maker involvement, and a realistic close timeline.&lt;/p&gt;
&lt;p&gt;Most importantly, never let your team&amp;#8217;s pipeline run thin. When pipeline gets weak, panic sets in, and desperate salespeople make desperate decisions.&amp;#160;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-3-become-a-hiring-machine&#34;&gt;&lt;strong&gt;3. Become a Hiring Machine&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your success depends entirely on having the right people on your team. This means you must become obsessed with recruiting and hiring A-players.&lt;/p&gt;
&lt;p&gt;Stop hiring people you like and &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/3-strategies-for-hiring-top-performing-salespeople/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;start hiring people who can sell&lt;/a&gt;&lt;/strong&gt;&lt;strong&gt;.&lt;/strong&gt; Likability doesn&amp;#8217;t close deals. Skills, drive, and coachability close deals.&lt;/p&gt;
&lt;p&gt;Develop an interview process that focuses on past performance, not potential. Ask behavioral questions that reveal how candidates have handled specific sales situations. Check references religiously—mediocre salespeople often interview well but have questionable track records.&lt;/p&gt;
&lt;p&gt;A bad hire costs you months of quota attainment, team morale, and your own credibility. Take hiring seriously or pay the price.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-4-master-the-numbers-that-matter&#34;&gt;&lt;strong&gt;4. Master the Numbers That Matter&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You can’t improve what you don’t measure—and you can’t lead without tracking what matters.&lt;/p&gt;
&lt;p&gt;Focus on leading indicators, not lagging indicators. Revenue is a lagging indicator—it tells you what already happened. Activity metrics (calls made, emails sent, meetings scheduled) are leading indicators that predict future revenue.&lt;/p&gt;
&lt;p&gt;Track these critical metrics religiously:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Activity levels (calls, emails, social touches)&lt;/li&gt;
&lt;li&gt;Conversion rates at each stage of your sales process&lt;/li&gt;
&lt;li&gt;Average deal size and sales cycle length&lt;/li&gt;
&lt;li&gt;Pipeline velocity and win rates&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Use these metrics to identify problems before they become crises and opportunities before your competition spots them.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-5-create-a-culture-of-accountability&#34;&gt;&lt;strong&gt;5. Create a Culture of Accountability&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Accountability is not punishment—it&amp;#8217;s clarity. Your team needs to know exactly what&amp;#8217;s expected, when it&amp;#8217;s expected, and what happens if expectations aren&amp;#8217;t met.&lt;/p&gt;
&lt;p&gt;Establish clear performance standards and communicate them relentlessly. Your top performers want to know they&amp;#8217;re winning, and your bottom performers need to know they&amp;#8217;re losing.&lt;/p&gt;
&lt;p&gt;Hold consistent performance reviews that focus on behaviors, not just results. A salesperson might miss quota due to external factors, but missing activity targets is entirely within their control.&lt;/p&gt;
&lt;p&gt;Most importantly, follow through on consequences. Empty threats destroy credibility faster than no standards at all. As a new sales leader, clarity and consistency are your greatest leadership tools.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-leadership-is-a-choice-not-a-title&#34;&gt;&lt;strong&gt;Leadership Is a Choice, Not a Title&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You can keep trying to be the best rep on your team—or you can &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/8-ways-sales-leaders-can-initiate-and-sustain-positive-change/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;become the leader your team needs&lt;/a&gt;&lt;/strong&gt;. But you can’t be both.&lt;/p&gt;
&lt;p&gt;This transition is hard. It demands new skills, new priorities, and a different definition of success. But if you commit to it, you’ll have the power to multiply your impact far beyond what any individual rep can do.&lt;/p&gt;
&lt;p&gt;Your team is watching. Your company is counting on you. Are you ready to stop being the hero and start building heroes?&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;One of the hardest parts of sales leadership is coaching reps to make more effective outbound calls. In this &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/sales-coaching-techniques-for-outbound-prospecting-calls&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy University course&lt;/a&gt;&lt;/strong&gt;, you’ll learn a proven framework for call coaching that boosts rep performance, improves productivity, and drives more pipeline.&amp;#160;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>The transition from closer to coach is where most new sales leaders struggle.</p>
<p>You’ve put in the work, made the calls, and closed the deals. Your numbers speak for themselves. You were the rainmaker. The top dog. The one everyone pointed to as the example of what a salesperson should be. Finally, you’ve earned the promotion you’ve been chasing: Sales Manager.</p>
<p>The very habits that made you successful as a top-performing rep (moving fast, working independently, and ignoring administrative tasks) can work against you in a leadership role. Your win column is no longer personal; it’s team-wide.</p>
<p>As Kyle Jager, founder of Vendi Consulting, states in this episode of the Sales Gravy Podcast, “If you’re transitioning from a sales or individual contributor into a leadership role, you probably are great at sales. But now you have to become a great leader. And that takes time. It takes practice, but it also takes some learning.”</p>
<h2 id="h-why-most-new-sales-leaders-fail"><strong>Why Most New Sales Leaders Fail</strong></h2>
<p>Most new sales leaders crash and burn within their first 18 months. Not because they can’t sell, but because no one ever taught them how to lead.</p>
<p>They walk into the role thinking it’s just sales, but with a nicer title and better commission overrides.</p>
<p>So they default to what they know: chasing deals, staying in the weeds, and trying to be the hero.</p>
<p>But leadership isn’t about closing deals. It’s about developing people. And if you don’t make that shift fast, your team won’t follow—and your results will suffer.</p>
<h2 id="h-stop-being-the-hero-your-new-job-description"><strong>Stop Being the Hero: Your New Job Description</strong></h2>
<p>As an individual contributor, you were the hero of your own story. Pipeline looking thin? Hit the phones harder. Deal stalling? Jump in and save it. Commission check light? Work more hours.</p>
<p>As a sales leader, your job is to make others the heroes of their stories. </p>
<p>That means:</p>
<ul>
<li><strong>Your success is now measured by your team’s results</strong>, not yours. You’re only as good as the people you lead.</li>
<li><strong>You have to develop people</strong>, not just manage numbers. Your weakest performer deserves as much attention as your top gun.</li>
<li><strong>You become a multiplier</strong>. One great salesperson affects one quota. One great sales leader affects ten quotas, twenty quotas, or more.</li>
</ul>
<h2 id="h-the-five-non-negotiable-disciplines-of-being-a-new-sales-leader"><strong>The Five Non-Negotiable Disciplines of Being a New Sales Leader</strong></h2>
<h3 id="h-1-master-the-art-of-sales-coaching"><strong>1. Master the Art of Sales Coaching</strong></h3>
<p>Coaching is not cheerleading. It’s not motivational speeches or rah-rah meetings. Real sales coaching is the systematic development of specific skills through observation,<strong><a href="https://salesgravy.com/feedback-drives-sales-performance/" rel="nofollow"> feedback,</a></strong> and practice.</p>
<p>You cannot coach what you cannot see. Get in the field with your people. Listen to their calls. Watch their presentations. Most new sales leaders avoid this because it’s time-intensive and uncomfortable. </p>
<p>Establish a consistent coaching cadence. Hold weekly one-on-ones to dig into deals, metrics, and skills. </p>
<p>Remember: your goal is not to create mini-versions of yourself. As a new sales leader, your goal is to help each salesperson become the best version of themselves.</p>
<h3 id="h-2-build-and-maintain-pipeline-discipline"><strong>2. Build and Maintain Pipeline Discipline</strong></h3>
<p>As an individual contributor, you managed one pipeline. Now you’re responsible for multiple pipelines, and pipeline discipline becomes exponentially more critical.</p>
<p>Implement non-negotiable pipeline reviews. Weekly pipeline meetings should be sacred time where every opportunity gets analyzed.</p>
<p>Teach your team to be ruthless about pipeline hygiene. Dead deals must be purged. Stalled opportunities need action plans or elimination. Every deal in the pipeline should have a clear next step, decision-maker involvement, and a realistic close timeline.</p>
<p>Most importantly, never let your team’s pipeline run thin. When pipeline gets weak, panic sets in, and desperate salespeople make desperate decisions. </p>
<h3 id="h-3-become-a-hiring-machine"><strong>3. Become a Hiring Machine</strong></h3>
<p>Your success depends entirely on having the right people on your team. This means you must become obsessed with recruiting and hiring A-players.</p>
<p>Stop hiring people you like and <strong><a href="https://salesgravy.com/3-strategies-for-hiring-top-performing-salespeople/" rel="nofollow">start hiring people who can sell</a></strong><strong>.</strong> Likability doesn’t close deals. Skills, drive, and coachability close deals.</p>
<p>Develop an interview process that focuses on past performance, not potential. Ask behavioral questions that reveal how candidates have handled specific sales situations. Check references religiously—mediocre salespeople often interview well but have questionable track records.</p>
<p>A bad hire costs you months of quota attainment, team morale, and your own credibility. Take hiring seriously or pay the price.</p>
<h3 id="h-4-master-the-numbers-that-matter"><strong>4. Master the Numbers That Matter</strong></h3>
<p>You can’t improve what you don’t measure—and you can’t lead without tracking what matters.</p>
<p>Focus on leading indicators, not lagging indicators. Revenue is a lagging indicator—it tells you what already happened. Activity metrics (calls made, emails sent, meetings scheduled) are leading indicators that predict future revenue.</p>
<p>Track these critical metrics religiously:</p>
<ul>
<li>Activity levels (calls, emails, social touches)</li>
<li>Conversion rates at each stage of your sales process</li>
<li>Average deal size and sales cycle length</li>
<li>Pipeline velocity and win rates</li>
</ul>
<p>Use these metrics to identify problems before they become crises and opportunities before your competition spots them.</p>
<h3 id="h-5-create-a-culture-of-accountability"><strong>5. Create a Culture of Accountability</strong></h3>
<p>Accountability is not punishment—it’s clarity. Your team needs to know exactly what’s expected, when it’s expected, and what happens if expectations aren’t met.</p>
<p>Establish clear performance standards and communicate them relentlessly. Your top performers want to know they’re winning, and your bottom performers need to know they’re losing.</p>
<p>Hold consistent performance reviews that focus on behaviors, not just results. A salesperson might miss quota due to external factors, but missing activity targets is entirely within their control.</p>
<p>Most importantly, follow through on consequences. Empty threats destroy credibility faster than no standards at all. As a new sales leader, clarity and consistency are your greatest leadership tools.</p>
<h2 id="h-leadership-is-a-choice-not-a-title"><strong>Leadership Is a Choice, Not a Title</strong></h2>
<p>You can keep trying to be the best rep on your team—or you can <strong><a href="https://salesgravy.com/8-ways-sales-leaders-can-initiate-and-sustain-positive-change/" rel="nofollow">become the leader your team needs</a></strong>. But you can’t be both.</p>
<p>This transition is hard. It demands new skills, new priorities, and a different definition of success. But if you commit to it, you’ll have the power to multiply your impact far beyond what any individual rep can do.</p>
<p>Your team is watching. Your company is counting on you. Are you ready to stop being the hero and start building heroes?</p>
<hr/>
<p>One of the hardest parts of sales leadership is coaching reps to make more effective outbound calls. In this <strong><a href="https://www.salesgravy.university/courses/sales-coaching-techniques-for-outbound-prospecting-calls" rel="nofollow">Sales Gravy University course</a></strong>, you’ll learn a proven framework for call coaching that boosts rep performance, improves productivity, and drives more pipeline. </p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;The transition from closer to coach is where most new sales leaders struggle.&lt;/p&gt;
&lt;p&gt;You’ve put in the work, made the calls, and closed the deals. Your numbers speak for themselves. You were the rainmaker. The top dog. The one everyone pointed to as the example of what a salesperson should be. Finally, you’ve earned the promotion you’ve been chasing: Sales Manager.&lt;/p&gt;
&lt;p&gt;The very habits that made you successful as a top-performing rep (moving fast, working independently, and ignoring administrative tasks) can work against you in a leadership role. Your win column is no longer personal; it’s team-wide.&lt;/p&gt;
&lt;p&gt;As Kyle Jager, founder of Vendi Consulting, states in this episode of the Sales Gravy Podcast, “If you’re transitioning from a sales or individual contributor into a leadership role, you probably are great at sales. But now you have to become a great leader. And that takes time. It takes practice, but it also takes some learning.”&lt;/p&gt;
&lt;h2 id=&#34;h-why-most-new-sales-leaders-fail&#34;&gt;&lt;strong&gt;Why Most New Sales Leaders Fail&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most new sales leaders crash and burn within their first 18 months. Not because they can’t sell, but because no one ever taught them how to lead.&lt;/p&gt;
&lt;p&gt;They walk into the role thinking it’s just sales, but with a nicer title and better commission overrides.&lt;/p&gt;
&lt;p&gt;So they default to what they know: chasing deals, staying in the weeds, and trying to be the hero.&lt;/p&gt;
&lt;p&gt;But leadership isn’t about closing deals. It’s about developing people. And if you don’t make that shift fast, your team won’t follow—and your results will suffer.&lt;/p&gt;
&lt;h2 id=&#34;h-stop-being-the-hero-your-new-job-description&#34;&gt;&lt;strong&gt;Stop Being the Hero: Your New Job Description&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;As an individual contributor, you were the hero of your own story. Pipeline looking thin? Hit the phones harder. Deal stalling? Jump in and save it. Commission check light? Work more hours.&lt;/p&gt;
&lt;p&gt;As a sales leader, your job is to make others the heroes of their stories. &lt;/p&gt;
&lt;p&gt;That means:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Your success is now measured by your team’s results&lt;/strong&gt;, not yours. You’re only as good as the people you lead.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;You have to develop people&lt;/strong&gt;, not just manage numbers. Your weakest performer deserves as much attention as your top gun.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;You become a multiplier&lt;/strong&gt;. One great salesperson affects one quota. One great sales leader affects ten quotas, twenty quotas, or more.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-the-five-non-negotiable-disciplines-of-being-a-new-sales-leader&#34;&gt;&lt;strong&gt;The Five Non-Negotiable Disciplines of Being a New Sales Leader&lt;/strong&gt;&lt;/h2&gt;
&lt;h3 id=&#34;h-1-master-the-art-of-sales-coaching&#34;&gt;&lt;strong&gt;1. Master the Art of Sales Coaching&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Coaching is not cheerleading. It’s not motivational speeches or rah-rah meetings. Real sales coaching is the systematic development of specific skills through observation,&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/feedback-drives-sales-performance/&#34; rel=&#34;nofollow&#34;&gt; feedback,&lt;/a&gt;&lt;/strong&gt; and practice.&lt;/p&gt;
&lt;p&gt;You cannot coach what you cannot see. Get in the field with your people. Listen to their calls. Watch their presentations. Most new sales leaders avoid this because it’s time-intensive and uncomfortable. &lt;/p&gt;
&lt;p&gt;Establish a consistent coaching cadence. Hold weekly one-on-ones to dig into deals, metrics, and skills. &lt;/p&gt;
&lt;p&gt;Remember: your goal is not to create mini-versions of yourself. As a new sales leader, your goal is to help each salesperson become the best version of themselves.&lt;/p&gt;
&lt;h3 id=&#34;h-2-build-and-maintain-pipeline-discipline&#34;&gt;&lt;strong&gt;2. Build and Maintain Pipeline Discipline&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;As an individual contributor, you managed one pipeline. Now you’re responsible for multiple pipelines, and pipeline discipline becomes exponentially more critical.&lt;/p&gt;
&lt;p&gt;Implement non-negotiable pipeline reviews. Weekly pipeline meetings should be sacred time where every opportunity gets analyzed.&lt;/p&gt;
&lt;p&gt;Teach your team to be ruthless about pipeline hygiene. Dead deals must be purged. Stalled opportunities need action plans or elimination. Every deal in the pipeline should have a clear next step, decision-maker involvement, and a realistic close timeline.&lt;/p&gt;
&lt;p&gt;Most importantly, never let your team’s pipeline run thin. When pipeline gets weak, panic sets in, and desperate salespeople make desperate decisions. &lt;/p&gt;
&lt;h3 id=&#34;h-3-become-a-hiring-machine&#34;&gt;&lt;strong&gt;3. Become a Hiring Machine&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your success depends entirely on having the right people on your team. This means you must become obsessed with recruiting and hiring A-players.&lt;/p&gt;
&lt;p&gt;Stop hiring people you like and &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/3-strategies-for-hiring-top-performing-salespeople/&#34; rel=&#34;nofollow&#34;&gt;start hiring people who can sell&lt;/a&gt;&lt;/strong&gt;&lt;strong&gt;.&lt;/strong&gt; Likability doesn’t close deals. Skills, drive, and coachability close deals.&lt;/p&gt;
&lt;p&gt;Develop an interview process that focuses on past performance, not potential. Ask behavioral questions that reveal how candidates have handled specific sales situations. Check references religiously—mediocre salespeople often interview well but have questionable track records.&lt;/p&gt;
&lt;p&gt;A bad hire costs you months of quota attainment, team morale, and your own credibility. Take hiring seriously or pay the price.&lt;/p&gt;
&lt;h3 id=&#34;h-4-master-the-numbers-that-matter&#34;&gt;&lt;strong&gt;4. Master the Numbers That Matter&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You can’t improve what you don’t measure—and you can’t lead without tracking what matters.&lt;/p&gt;
&lt;p&gt;Focus on leading indicators, not lagging indicators. Revenue is a lagging indicator—it tells you what already happened. Activity metrics (calls made, emails sent, meetings scheduled) are leading indicators that predict future revenue.&lt;/p&gt;
&lt;p&gt;Track these critical metrics religiously:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Activity levels (calls, emails, social touches)&lt;/li&gt;
&lt;li&gt;Conversion rates at each stage of your sales process&lt;/li&gt;
&lt;li&gt;Average deal size and sales cycle length&lt;/li&gt;
&lt;li&gt;Pipeline velocity and win rates&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Use these metrics to identify problems before they become crises and opportunities before your competition spots them.&lt;/p&gt;
&lt;h3 id=&#34;h-5-create-a-culture-of-accountability&#34;&gt;&lt;strong&gt;5. Create a Culture of Accountability&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Accountability is not punishment—it’s clarity. Your team needs to know exactly what’s expected, when it’s expected, and what happens if expectations aren’t met.&lt;/p&gt;
&lt;p&gt;Establish clear performance standards and communicate them relentlessly. Your top performers want to know they’re winning, and your bottom performers need to know they’re losing.&lt;/p&gt;
&lt;p&gt;Hold consistent performance reviews that focus on behaviors, not just results. A salesperson might miss quota due to external factors, but missing activity targets is entirely within their control.&lt;/p&gt;
&lt;p&gt;Most importantly, follow through on consequences. Empty threats destroy credibility faster than no standards at all. As a new sales leader, clarity and consistency are your greatest leadership tools.&lt;/p&gt;
&lt;h2 id=&#34;h-leadership-is-a-choice-not-a-title&#34;&gt;&lt;strong&gt;Leadership Is a Choice, Not a Title&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You can keep trying to be the best rep on your team—or you can &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/8-ways-sales-leaders-can-initiate-and-sustain-positive-change/&#34; rel=&#34;nofollow&#34;&gt;become the leader your team needs&lt;/a&gt;&lt;/strong&gt;. But you can’t be both.&lt;/p&gt;
&lt;p&gt;This transition is hard. It demands new skills, new priorities, and a different definition of success. But if you commit to it, you’ll have the power to multiply your impact far beyond what any individual rep can do.&lt;/p&gt;
&lt;p&gt;Your team is watching. Your company is counting on you. Are you ready to stop being the hero and start building heroes?&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;One of the hardest parts of sales leadership is coaching reps to make more effective outbound calls. In this &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/sales-coaching-techniques-for-outbound-prospecting-calls&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University course&lt;/a&gt;&lt;/strong&gt;, you’ll learn a proven framework for call coaching that boosts rep performance, improves productivity, and drives more pipeline. &lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 07 Aug 2025 23:42:00 &#43;0000</pubDate>
                <itunes:duration>1872</itunes:duration>
                
                
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                <itunes:title>How to Sell Professional Services Without Giving Away Free Advice &#43; What to Look for When Hiring Salespeople (Ask Jeb)</itunes:title>
                <title>How to Sell Professional Services Without Giving Away Free Advice &#43; What to Look for When Hiring Salespeople (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll drive you absolutely crazy: How do you sell professional services without giving away everything for free?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the burning question from Laura and Adam, attorneys who are struggling with the classic professional services dilemma. Their intake team and attorneys want to showcase their expertise by giving away everything for free during sales conversations.&lt;/p&gt;
&lt;p&gt;Meanwhile, they&amp;#8217;re also trying to figure out what kind of salesperson they need to hire to sell high-value legal services effectively.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re not alone. This is the most common trap I see professional service providers fall into, and it&amp;#8217;s bleeding them dry while their competitors who keep their mouths shut are crushing them in conversion rates.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-professor-problem-why-being-smart-is-making-you-broke&#34;&gt;&lt;strong&gt;The Professor Problem: Why Being Smart Is Making You Broke&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Laura nailed it when she described their current approach as &amp;#8220;professorial.&amp;#8221; They show their talents and knowledge, thinking, &amp;#8220;How can they not want to hire us because we&amp;#8217;re so brilliant?&amp;#8221;&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the brutal, kick-you-in-the-gut truth: The more you teach on sales calls, the lower your closing ratio becomes. Period. No exceptions. The less information you give, the higher your closing ratio goes.&lt;/p&gt;
&lt;p&gt;This isn&amp;#8217;t just theory—it&amp;#8217;s what I&amp;#8217;ve learned from years of training consultants and professional service providers. When practitioners get on sales calls, it&amp;#8217;s incredibly hard not to show all our cards or teach people during the conversation.&lt;/p&gt;
&lt;p&gt;But you&amp;#8217;re not running a free consultation. You&amp;#8217;re running a&lt;a href=&#34;https://salesgravy.com/courses/sales-eq-complex-selling-skills-master-class/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; &lt;strong&gt;sales process&lt;/strong&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-information-is-your-leverage-not-your-gift&#34;&gt;&lt;strong&gt;Why Information Is Your Leverage—Not Your Gift&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what Laura and Adam&amp;#8217;s team needs to understand: Information is your leverage. Are you going to give your leverage away for free?&lt;/p&gt;
&lt;p&gt;The key is teaching your intake team how to ask questions and bring the person through a process. You&amp;#8217;re connecting with prospects, learning about them, getting them talking about their fears, helping them articulate what they want, and then building a quick value bridge to why they should sign with your firm.&lt;/p&gt;
&lt;p&gt;Then—and only then—do you ask for the commitment.&lt;/p&gt;
&lt;p&gt;When prospects start fishing for free legal advice, you shut it down fast with this exact response: &amp;#8220;That&amp;#8217;s a really, really good question. And that&amp;#8217;s exactly why we need to get you booked with an attorney so that you can sit down with a professional who can walk you through that strategy. Let&amp;#8217;s go ahead and get you signed up.&amp;#8221;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-high-stakes-hire-what-to-look-for-in-professional-services-salespeople&#34;&gt;&lt;strong&gt;The High-Stakes Hire: What to Look for in Professional Services Salespeople&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you&amp;#8217;re selling high-value services instead of products, you need a special type of salesperson. Here are the three make-or-break qualities that will determine whether your hire is a rockstar or a disaster:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;They Need to Be Street Smart &amp;#8211;&lt;/strong&gt; Not book-smart—street-smart. They need to think on their feet because you&amp;#8217;ve got different types of people coming to you with different cases. If someone is used to just following a script, they&amp;#8217;re not the right person for you.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;High Emotional Intelligence with Outcome Drive&lt;/strong&gt; &amp;#8211; This is the tricky balance. They need high emotional intelligence to quickly connect with people and build relationships. But they also need enough outcome drive to ask for the commitment and not let people off the hook.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re essentially running a one-call close. A person comes in, you take them through the journey, and then you ask them to make a commitment. If they don&amp;#8217;t commit on that call, your chances of signing them as a client go down exponentially over time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Goldilocks Zone &amp;#8211;&lt;/strong&gt; If you hire someone too far on the outcome-driven side, they&amp;#8217;ll be pushy schmucks who pressure people, strongarm prospects, and destroy your reputation. You&amp;#8217;ll end up with buyers&amp;#8217; remorse and angry clients.&lt;/p&gt;
&lt;p&gt;If you hire someone too relationship-driven with too much empathy, they&amp;#8217;ll have great conversations and make wonderful friends—but they won&amp;#8217;t convert anybody into customers.&lt;/p&gt;
&lt;p&gt;You need someone who can say with conviction and confidence: &amp;#8220;Look, everything you&amp;#8217;ve told me, we&amp;#8217;re the right law firm for you. We need to go ahead and get this moving because you have a court date coming up, and we cannot afford for any more time to go by.&amp;#8221;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-assessment-solution&#34;&gt;&lt;strong&gt;The Assessment Solution&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Finding this balance isn&amp;#8217;t guesswork. There are tools like the Sales Drive assessment that can help you identify whether candidates lean too far toward relationship-building or deal-closing. It won&amp;#8217;t tell you someone is the greatest person in the world, but it will definitely tell you not to hire someone.&lt;/p&gt;
&lt;p&gt;Use&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/a-seven-step-process-for-hiring-top-salespeople/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; assessments to eliminate people&lt;/a&gt;&lt;/strong&gt; more than to bring them in. If someone scores in a place you don&amp;#8217;t want them to be, end the interview and keep moving. This is exactly what successful sales leaders do when&lt;a href=&#34;https://salesgravy.com/3-strategies-for-hiring-top-performing-salespeople/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; &lt;strong&gt;hiring top&lt;/strong&gt; &lt;strong&gt;performers&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-breaking-the-conditioning&#34;&gt;&lt;strong&gt;Breaking the Conditioning&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The biggest challenge Laura and Adam face is breaking years of conditioning. Their attorneys and intake team have been trained to give strategy sessions as a differentiating factor. Their entire team is thinking, &amp;#8220;How can we help without giving legal strategy?&amp;#8221;&lt;/p&gt;
&lt;p&gt;This is normal resistance. When you make changes in your organization, people are going to push back. You have to keep repeating your vision over and over until people start to believe and understand it. It&amp;#8217;s not a switch you turn on overnight—it&amp;#8217;s a process that takes months of consistent reinforcement.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-process-makes-the-difference&#34;&gt;&lt;strong&gt;The Process Makes the Difference&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Remember: Your expertise and knowledge are what clients pay for. When you give that away for free on sales calls, you&amp;#8217;re devaluing your service and overwhelming prospects with information they can&amp;#8217;t properly contextualize.&lt;/p&gt;
&lt;p&gt;Instead, focus on understanding the problem and building trust. Get prospects to answer those five critical questions that determine whether they buy: Do I like you? Do you listen to me? Do you make me feel important? Do I trust you? Do I believe you?&lt;/p&gt;
&lt;p&gt;When you focus on these fundamentals instead of showing off your knowledge, you&amp;#8217;ll be amazed at how much your conversion rates improve.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-action-plan&#34;&gt;&lt;strong&gt;Your Action Plan&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re selling professional services:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Reframe your sales conversations.&lt;/strong&gt; You&amp;#8217;re not there to teach—you&amp;#8217;re there to identify problems and demonstrate that you&amp;#8217;re the right solution.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Train your team on information control.&lt;/strong&gt; Teach them how to acknowledge great questions while redirecting to the value of working with your firm.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Invest in the right salespeople.&lt;/strong&gt; Use assessments and role-playing to find people who can balance relationship-building with outcome drive.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Prepare for resistance.&lt;/strong&gt; Change is hard, and your team will push back. Stay committed to your vision and keep reinforcing the message.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-frequently-asked-questions&#34;&gt;&lt;strong&gt;Frequently Asked Questions&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Q: How do I train my team to stop giving away free advice?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A:&lt;/strong&gt; Focus on teaching them to ask questions and guide prospects through a process rather than providing solutions. Train them to redirect strategy questions to paid consultations using the exact script provided above.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Q: What qualities should I look for in a professional services salesperson?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A:&lt;/strong&gt; Look for three key traits: intelligence to think on their feet, high emotional intelligence to build relationships quickly, and outcome drive to ask for commitments without hesitation. Use assessments to find the right balance.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Q: How do I balance relationship-building with closing in professional services?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A:&lt;/strong&gt; Use tools like the Sales Drive assessment to find candidates who can connect with prospects while maintaining the confidence to ask for the sale. Avoid hiring people who are too relationship-focused or too pushy.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Selling professional services isn&amp;#8217;t about proving how smart you are—it&amp;#8217;s about proving you understand the client&amp;#8217;s problem and can solve it effectively. Save your brilliance for after they&amp;#8217;ve signed the contract and you&amp;#8217;re getting paid for your expertise. Everything else is just expensive show-and-tell that&amp;#8217;s bankrupting your firm.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you build a scalable professional services business. That&amp;#8217;s how you stop giving away your most valuable asset for free. And that&amp;#8217;s how you finally start converting your expertise into the revenue it deserves.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Ready to master the complete sales methodology that drives results? Check out our&lt;a href=&#34;https://salesgravy.com/sales-training-courses/&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/sales-training-courses/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;comprehensive&lt;/a&gt;&lt;/strong&gt;&lt;a href=&#34;https://salesgravy.com/sales-training-courses/&#34;&gt;&lt;strong&gt; sales training&lt;/strong&gt; system&lt;/a&gt; at Sales Gravy.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll drive you absolutely crazy: How do you sell professional services without giving away everything for free?</p>
<p>That’s the burning question from Laura and Adam, attorneys who are struggling with the classic professional services dilemma. Their intake team and attorneys want to showcase their expertise by giving away everything for free during sales conversations.</p>
<p>Meanwhile, they’re also trying to figure out what kind of salesperson they need to hire to sell high-value legal services effectively.</p>
<p>If you’re nodding your head right now, you’re not alone. This is the most common trap I see professional service providers fall into, and it’s bleeding them dry while their competitors who keep their mouths shut are crushing them in conversion rates.</p>
<h2 id="h-the-professor-problem-why-being-smart-is-making-you-broke"><strong>The Professor Problem: Why Being Smart Is Making You Broke</strong></h2>
<p>Laura nailed it when she described their current approach as “professorial.” They show their talents and knowledge, thinking, “How can they not want to hire us because we’re so brilliant?”</p>
<p>But here’s the brutal, kick-you-in-the-gut truth: The more you teach on sales calls, the lower your closing ratio becomes. Period. No exceptions. The less information you give, the higher your closing ratio goes.</p>
<p>This isn’t just theory—it’s what I’ve learned from years of training consultants and professional service providers. When practitioners get on sales calls, it’s incredibly hard not to show all our cards or teach people during the conversation.</p>
<p>But you’re not running a free consultation. You’re running a<a href="https://salesgravy.com/courses/sales-eq-complex-selling-skills-master-class/" rel="nofollow"> <strong>sales process</strong></a>.</p>
<h2 id="h-why-information-is-your-leverage-not-your-gift"><strong>Why Information Is Your Leverage—Not Your Gift</strong></h2>
<p>Here’s what Laura and Adam’s team needs to understand: Information is your leverage. Are you going to give your leverage away for free?</p>
<p>The key is teaching your intake team how to ask questions and bring the person through a process. You’re connecting with prospects, learning about them, getting them talking about their fears, helping them articulate what they want, and then building a quick value bridge to why they should sign with your firm.</p>
<p>Then—and only then—do you ask for the commitment.</p>
<p>When prospects start fishing for free legal advice, you shut it down fast with this exact response: “That’s a really, really good question. And that’s exactly why we need to get you booked with an attorney so that you can sit down with a professional who can walk you through that strategy. Let’s go ahead and get you signed up.”</p>
<h2 id="h-the-high-stakes-hire-what-to-look-for-in-professional-services-salespeople"><strong>The High-Stakes Hire: What to Look for in Professional Services Salespeople</strong></h2>
<p>When you’re selling high-value services instead of products, you need a special type of salesperson. Here are the three make-or-break qualities that will determine whether your hire is a rockstar or a disaster:</p>
<p><strong>They Need to Be Street Smart –</strong> Not book-smart—street-smart. They need to think on their feet because you’ve got different types of people coming to you with different cases. If someone is used to just following a script, they’re not the right person for you.</p>
<p><strong>High Emotional Intelligence with Outcome Drive</strong> – This is the tricky balance. They need high emotional intelligence to quickly connect with people and build relationships. But they also need enough outcome drive to ask for the commitment and not let people off the hook.</p>
<p>You’re essentially running a one-call close. A person comes in, you take them through the journey, and then you ask them to make a commitment. If they don’t commit on that call, your chances of signing them as a client go down exponentially over time.</p>
<p><strong>The Goldilocks Zone –</strong> If you hire someone too far on the outcome-driven side, they’ll be pushy schmucks who pressure people, strongarm prospects, and destroy your reputation. You’ll end up with buyers’ remorse and angry clients.</p>
<p>If you hire someone too relationship-driven with too much empathy, they’ll have great conversations and make wonderful friends—but they won’t convert anybody into customers.</p>
<p>You need someone who can say with conviction and confidence: “Look, everything you’ve told me, we’re the right law firm for you. We need to go ahead and get this moving because you have a court date coming up, and we cannot afford for any more time to go by.”</p>
<h2 id="h-the-assessment-solution"><strong>The Assessment Solution</strong></h2>
<p>Finding this balance isn’t guesswork. There are tools like the Sales Drive assessment that can help you identify whether candidates lean too far toward relationship-building or deal-closing. It won’t tell you someone is the greatest person in the world, but it will definitely tell you not to hire someone.</p>
<p>Use<strong><a href="https://salesgravy.com/a-seven-step-process-for-hiring-top-salespeople/" rel="nofollow"> assessments to eliminate people</a></strong> more than to bring them in. If someone scores in a place you don’t want them to be, end the interview and keep moving. This is exactly what successful sales leaders do when<a href="https://salesgravy.com/3-strategies-for-hiring-top-performing-salespeople/" rel="nofollow"> <strong>hiring top</strong> <strong>performers</strong></a><strong>.</strong></p>
<h2 id="h-breaking-the-conditioning"><strong>Breaking the Conditioning</strong></h2>
<p>The biggest challenge Laura and Adam face is breaking years of conditioning. Their attorneys and intake team have been trained to give strategy sessions as a differentiating factor. Their entire team is thinking, “How can we help without giving legal strategy?”</p>
<p>This is normal resistance. When you make changes in your organization, people are going to push back. You have to keep repeating your vision over and over until people start to believe and understand it. It’s not a switch you turn on overnight—it’s a process that takes months of consistent reinforcement.</p>
<h2 id="h-the-process-makes-the-difference"><strong>The Process Makes the Difference</strong></h2>
<p>Remember: Your expertise and knowledge are what clients pay for. When you give that away for free on sales calls, you’re devaluing your service and overwhelming prospects with information they can’t properly contextualize.</p>
<p>Instead, focus on understanding the problem and building trust. Get prospects to answer those five critical questions that determine whether they buy: Do I like you? Do you listen to me? Do you make me feel important? Do I trust you? Do I believe you?</p>
<p>When you focus on these fundamentals instead of showing off your knowledge, you’ll be amazed at how much your conversion rates improve.</p>
<h2 id="h-your-action-plan"><strong>Your Action Plan</strong></h2>
<p>If you’re selling professional services:</p>
<p><strong>Reframe your sales conversations.</strong> You’re not there to teach—you’re there to identify problems and demonstrate that you’re the right solution.</p>
<p><strong>Train your team on information control.</strong> Teach them how to acknowledge great questions while redirecting to the value of working with your firm.</p>
<p><strong>Invest in the right salespeople.</strong> Use assessments and role-playing to find people who can balance relationship-building with outcome drive.</p>
<p><strong>Prepare for resistance.</strong> Change is hard, and your team will push back. Stay committed to your vision and keep reinforcing the message.</p>
<h2 id="h-frequently-asked-questions"><strong>Frequently Asked Questions</strong></h2>
<p><strong>Q: How do I train my team to stop giving away free advice?</strong></p>
<p><strong>A:</strong> Focus on teaching them to ask questions and guide prospects through a process rather than providing solutions. Train them to redirect strategy questions to paid consultations using the exact script provided above.</p>
<p><strong>Q: What qualities should I look for in a professional services salesperson?</strong></p>
<p><strong>A:</strong> Look for three key traits: intelligence to think on their feet, high emotional intelligence to build relationships quickly, and outcome drive to ask for commitments without hesitation. Use assessments to find the right balance.</p>
<p><strong>Q: How do I balance relationship-building with closing in professional services?</strong></p>
<p><strong>A:</strong> Use tools like the Sales Drive assessment to find candidates who can connect with prospects while maintaining the confidence to ask for the sale. Avoid hiring people who are too relationship-focused or too pushy.</p>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>Selling professional services isn’t about proving how smart you are—it’s about proving you understand the client’s problem and can solve it effectively. Save your brilliance for after they’ve signed the contract and you’re getting paid for your expertise. Everything else is just expensive show-and-tell that’s bankrupting your firm.</p>
<p>That’s how you build a scalable professional services business. That’s how you stop giving away your most valuable asset for free. And that’s how you finally start converting your expertise into the revenue it deserves.</p>
<hr/>
<p>Ready to master the complete sales methodology that drives results? Check out our<a href="https://salesgravy.com/sales-training-courses/" rel="nofollow"> </a><strong><a href="https://salesgravy.com/sales-training-courses/" rel="nofollow">comprehensive</a></strong><a href="https://salesgravy.com/sales-training-courses/" rel="nofollow"><strong> sales training</strong> system</a> at Sales Gravy.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll drive you absolutely crazy: How do you sell professional services without giving away everything for free?&lt;/p&gt;
&lt;p&gt;That’s the burning question from Laura and Adam, attorneys who are struggling with the classic professional services dilemma. Their intake team and attorneys want to showcase their expertise by giving away everything for free during sales conversations.&lt;/p&gt;
&lt;p&gt;Meanwhile, they’re also trying to figure out what kind of salesperson they need to hire to sell high-value legal services effectively.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re not alone. This is the most common trap I see professional service providers fall into, and it’s bleeding them dry while their competitors who keep their mouths shut are crushing them in conversion rates.&lt;/p&gt;
&lt;h2 id=&#34;h-the-professor-problem-why-being-smart-is-making-you-broke&#34;&gt;&lt;strong&gt;The Professor Problem: Why Being Smart Is Making You Broke&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Laura nailed it when she described their current approach as “professorial.” They show their talents and knowledge, thinking, “How can they not want to hire us because we’re so brilliant?”&lt;/p&gt;
&lt;p&gt;But here’s the brutal, kick-you-in-the-gut truth: The more you teach on sales calls, the lower your closing ratio becomes. Period. No exceptions. The less information you give, the higher your closing ratio goes.&lt;/p&gt;
&lt;p&gt;This isn’t just theory—it’s what I’ve learned from years of training consultants and professional service providers. When practitioners get on sales calls, it’s incredibly hard not to show all our cards or teach people during the conversation.&lt;/p&gt;
&lt;p&gt;But you’re not running a free consultation. You’re running a&lt;a href=&#34;https://salesgravy.com/courses/sales-eq-complex-selling-skills-master-class/&#34; rel=&#34;nofollow&#34;&gt; &lt;strong&gt;sales process&lt;/strong&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-why-information-is-your-leverage-not-your-gift&#34;&gt;&lt;strong&gt;Why Information Is Your Leverage—Not Your Gift&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s what Laura and Adam’s team needs to understand: Information is your leverage. Are you going to give your leverage away for free?&lt;/p&gt;
&lt;p&gt;The key is teaching your intake team how to ask questions and bring the person through a process. You’re connecting with prospects, learning about them, getting them talking about their fears, helping them articulate what they want, and then building a quick value bridge to why they should sign with your firm.&lt;/p&gt;
&lt;p&gt;Then—and only then—do you ask for the commitment.&lt;/p&gt;
&lt;p&gt;When prospects start fishing for free legal advice, you shut it down fast with this exact response: “That’s a really, really good question. And that’s exactly why we need to get you booked with an attorney so that you can sit down with a professional who can walk you through that strategy. Let’s go ahead and get you signed up.”&lt;/p&gt;
&lt;h2 id=&#34;h-the-high-stakes-hire-what-to-look-for-in-professional-services-salespeople&#34;&gt;&lt;strong&gt;The High-Stakes Hire: What to Look for in Professional Services Salespeople&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you’re selling high-value services instead of products, you need a special type of salesperson. Here are the three make-or-break qualities that will determine whether your hire is a rockstar or a disaster:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;They Need to Be Street Smart –&lt;/strong&gt; Not book-smart—street-smart. They need to think on their feet because you’ve got different types of people coming to you with different cases. If someone is used to just following a script, they’re not the right person for you.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;High Emotional Intelligence with Outcome Drive&lt;/strong&gt; – This is the tricky balance. They need high emotional intelligence to quickly connect with people and build relationships. But they also need enough outcome drive to ask for the commitment and not let people off the hook.&lt;/p&gt;
&lt;p&gt;You’re essentially running a one-call close. A person comes in, you take them through the journey, and then you ask them to make a commitment. If they don’t commit on that call, your chances of signing them as a client go down exponentially over time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Goldilocks Zone –&lt;/strong&gt; If you hire someone too far on the outcome-driven side, they’ll be pushy schmucks who pressure people, strongarm prospects, and destroy your reputation. You’ll end up with buyers’ remorse and angry clients.&lt;/p&gt;
&lt;p&gt;If you hire someone too relationship-driven with too much empathy, they’ll have great conversations and make wonderful friends—but they won’t convert anybody into customers.&lt;/p&gt;
&lt;p&gt;You need someone who can say with conviction and confidence: “Look, everything you’ve told me, we’re the right law firm for you. We need to go ahead and get this moving because you have a court date coming up, and we cannot afford for any more time to go by.”&lt;/p&gt;
&lt;h2 id=&#34;h-the-assessment-solution&#34;&gt;&lt;strong&gt;The Assessment Solution&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Finding this balance isn’t guesswork. There are tools like the Sales Drive assessment that can help you identify whether candidates lean too far toward relationship-building or deal-closing. It won’t tell you someone is the greatest person in the world, but it will definitely tell you not to hire someone.&lt;/p&gt;
&lt;p&gt;Use&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/a-seven-step-process-for-hiring-top-salespeople/&#34; rel=&#34;nofollow&#34;&gt; assessments to eliminate people&lt;/a&gt;&lt;/strong&gt; more than to bring them in. If someone scores in a place you don’t want them to be, end the interview and keep moving. This is exactly what successful sales leaders do when&lt;a href=&#34;https://salesgravy.com/3-strategies-for-hiring-top-performing-salespeople/&#34; rel=&#34;nofollow&#34;&gt; &lt;strong&gt;hiring top&lt;/strong&gt; &lt;strong&gt;performers&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;h2 id=&#34;h-breaking-the-conditioning&#34;&gt;&lt;strong&gt;Breaking the Conditioning&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The biggest challenge Laura and Adam face is breaking years of conditioning. Their attorneys and intake team have been trained to give strategy sessions as a differentiating factor. Their entire team is thinking, “How can we help without giving legal strategy?”&lt;/p&gt;
&lt;p&gt;This is normal resistance. When you make changes in your organization, people are going to push back. You have to keep repeating your vision over and over until people start to believe and understand it. It’s not a switch you turn on overnight—it’s a process that takes months of consistent reinforcement.&lt;/p&gt;
&lt;h2 id=&#34;h-the-process-makes-the-difference&#34;&gt;&lt;strong&gt;The Process Makes the Difference&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Remember: Your expertise and knowledge are what clients pay for. When you give that away for free on sales calls, you’re devaluing your service and overwhelming prospects with information they can’t properly contextualize.&lt;/p&gt;
&lt;p&gt;Instead, focus on understanding the problem and building trust. Get prospects to answer those five critical questions that determine whether they buy: Do I like you? Do you listen to me? Do you make me feel important? Do I trust you? Do I believe you?&lt;/p&gt;
&lt;p&gt;When you focus on these fundamentals instead of showing off your knowledge, you’ll be amazed at how much your conversion rates improve.&lt;/p&gt;
&lt;h2 id=&#34;h-your-action-plan&#34;&gt;&lt;strong&gt;Your Action Plan&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re selling professional services:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Reframe your sales conversations.&lt;/strong&gt; You’re not there to teach—you’re there to identify problems and demonstrate that you’re the right solution.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Train your team on information control.&lt;/strong&gt; Teach them how to acknowledge great questions while redirecting to the value of working with your firm.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Invest in the right salespeople.&lt;/strong&gt; Use assessments and role-playing to find people who can balance relationship-building with outcome drive.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Prepare for resistance.&lt;/strong&gt; Change is hard, and your team will push back. Stay committed to your vision and keep reinforcing the message.&lt;/p&gt;
&lt;h2 id=&#34;h-frequently-asked-questions&#34;&gt;&lt;strong&gt;Frequently Asked Questions&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Q: How do I train my team to stop giving away free advice?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A:&lt;/strong&gt; Focus on teaching them to ask questions and guide prospects through a process rather than providing solutions. Train them to redirect strategy questions to paid consultations using the exact script provided above.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Q: What qualities should I look for in a professional services salesperson?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A:&lt;/strong&gt; Look for three key traits: intelligence to think on their feet, high emotional intelligence to build relationships quickly, and outcome drive to ask for commitments without hesitation. Use assessments to find the right balance.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Q: How do I balance relationship-building with closing in professional services?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A:&lt;/strong&gt; Use tools like the Sales Drive assessment to find candidates who can connect with prospects while maintaining the confidence to ask for the sale. Avoid hiring people who are too relationship-focused or too pushy.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Selling professional services isn’t about proving how smart you are—it’s about proving you understand the client’s problem and can solve it effectively. Save your brilliance for after they’ve signed the contract and you’re getting paid for your expertise. Everything else is just expensive show-and-tell that’s bankrupting your firm.&lt;/p&gt;
&lt;p&gt;That’s how you build a scalable professional services business. That’s how you stop giving away your most valuable asset for free. And that’s how you finally start converting your expertise into the revenue it deserves.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Ready to master the complete sales methodology that drives results? Check out our&lt;a href=&#34;https://salesgravy.com/sales-training-courses/&#34; rel=&#34;nofollow&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/sales-training-courses/&#34; rel=&#34;nofollow&#34;&gt;comprehensive&lt;/a&gt;&lt;/strong&gt;&lt;a href=&#34;https://salesgravy.com/sales-training-courses/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt; sales training&lt;/strong&gt; system&lt;/a&gt; at Sales Gravy.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 05 Aug 2025 23:30:00 &#43;0000</pubDate>
                <itunes:duration>810</itunes:duration>
                
                
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                <itunes:title>Your Multi-Channel Prospecting Blueprint: How Top Sales Reps are Using LinkedIn</itunes:title>
                <title>Your Multi-Channel Prospecting Blueprint: How Top Sales Reps are Using LinkedIn</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;If you&amp;#8217;re only showing up in one place, you&amp;#8217;re not showing up at all, which is why top sales reps are making multi-channel prospecting a priority and leveraging LinkedIn to get ahead.&lt;/p&gt;
&lt;p&gt;&amp;#160;&lt;em&gt;&amp;#8220;The reality of buying and selling is that everyone has different preferences, and as a salesperson, we need to use as many tools as possible. If you are only making calls or sending emails, you’re missing [prospects] that don’t answer calls or reply to emails,&amp;#8221;&lt;/em&gt; says Daniel Disney, one of the world&amp;#8217;s leading social selling experts and founder of &lt;em&gt;The Daily Sales&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;In today&amp;#8217;s sales landscape, understanding and navigating the &amp;#8220;Prospecting Maze&amp;#8221; is no longer optional—it&amp;#8217;s essential.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-prospecting-maze-why-single-channel-fails&#34;&gt;&lt;strong&gt;The Prospecting Maze: Why Single-Channel Fails&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The modern buyer isn’t linear. They don’t follow a step-by-step funnel. Instead, they’re zig-zagging across digital touchpoints: social feeds, emails, websites, calls, review sites, podcasts, webinars, and peer referrals.&lt;/p&gt;
&lt;p&gt;A prospect might first see your company mentioned in a LinkedIn comment, hear about you from a colleague, get a cold call later that week, and convert after reading third-party reviews.&amp;#160;&lt;/p&gt;
&lt;p&gt;This is where &lt;strong&gt;multi-channel outreach&lt;/strong&gt; gives you a powerful edge. And in the world of B2B, &lt;strong&gt;LinkedIn often becomes your competitive advantage.&lt;/strong&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-using-linkedin-in-your-multi-channel-prospecting-works&#34;&gt;&lt;strong&gt;Why Using LinkedIn in Your Multi-Channel Prospecting Works&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Among your core outreach tools—phone, email, social—LinkedIn stands out. It doesn’t replace cold calling. It reinforces it. Used strategically, it extends your credibility, warms up cold conversations, and drives responses other channels can’t.&lt;/p&gt;
&lt;p&gt;Here’s what makes LinkedIn a powerhouse in your multi-channel approach:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Professional Credibility&lt;/strong&gt;: A strong LinkedIn presence builds instant trust. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/4-strategies-to-make-prospects-want-what-youre-selling/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Prospects see who you are,&lt;/a&gt;&lt;/strong&gt; what you’ve done, and how you show up in your industry.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Deep Prospect Insights&lt;/strong&gt;: LinkedIn offers unmatched visibility into a buyer’s job history, interests, content, and network. That context powers personalization that cuts through the noise.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Soft-Touch Engagement&lt;/strong&gt;: You don’t have to push. LinkedIn allows you to comment, share, and message in a way that builds rapport, without asking for time or commitment right away.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Message Amplification&lt;/strong&gt;: Your posts and interactions can reach 2nd- and 3rd-degree connections. That passive visibility compounds your prospecting efforts.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-link-framework-your-multi-channel-prospecting-system&#34;&gt;&lt;strong&gt;The LINK Framework: Your Multi-Channel Prospecting System&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You don’t need to spend hours scrolling LinkedIn. In fact, you can see results in just 15 focused minutes a day — if you have a plan. That’s where the &lt;strong&gt;LINK Framework&lt;/strong&gt; comes in. It’s a repeatable system for integrating LinkedIn with your outreach strategy and making every touchpoint count.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-l-leverage-linkedin-for-insight&#34;&gt;&lt;strong&gt;L – Leverage LinkedIn for Insight&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your first call sets the tone. Before you pick up the phone, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;use LinkedIn&lt;/a&gt;&lt;/strong&gt; to gather quick intelligence such as your prospect’s role, recent posts, company news, and shared connections.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Example Cold Call Opener:&lt;/strong&gt;&lt;strong&gt;“&lt;/strong&gt;Hi [Prospect Name], this is [Your Name] with [Your Company]. I&amp;#8217;m calling because I saw [Your Company] recently [published an article on X / celebrated a milestone / hired new talent], and it made me think about how other leaders in [their industry] are grappling with [specific problem that your solution solves].”&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-i-integrate-channels-with-purpose&#34;&gt;&lt;strong&gt;I – Integrate Channels with Purpose&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Don’t silo your outreach. Each touch should build on the last, referencing LinkedIn in your emails, following up calls with connections, and weaving consistent messaging across every interaction.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Example Touch Pattern:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Touch 1: Phone call &#43; voicemail&lt;/li&gt;
&lt;li&gt;Touch 2: Immediately after your call, send a LinkedIn connection request&lt;/li&gt;
&lt;li&gt;Touch 3: Email referencing LinkedIn or voicemail&lt;/li&gt;
&lt;li&gt;Touch 4: Comment on their recent post or share a relevant industry article&lt;/li&gt;
&lt;li&gt;Touch 5: Second phone call&lt;/li&gt;
&lt;li&gt;Touch 6: LinkedIn message with relevant insight or asset&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-n-nurture-through-engagement&#34;&gt;&lt;strong&gt;N – Nurture Through Engagement&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your prospects see who shows up. Stay in their world by regularly interacting with their content. These light-touch engagements—liking, commenting, sharing insights—build rapport without adding pressure.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Tip:&lt;/strong&gt; Set a recurring 10-minute calendar block to engage with your top 10 prospects on LinkedIn.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-k-keep-track-and-optimize&#34;&gt;&lt;strong&gt;K – Keep Track and Optimize&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Use your CRM to track &lt;strong&gt;every interaction&lt;/strong&gt;—calls, messages, connection requests, replies. Patterns will emerge. You’ll spot which combinations generate conversations and which fall flat.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Test Everything: &lt;/strong&gt;Does your sequence perform better when you start with a call and follow with LinkedIn? Or when you comment on a post first, then email? Track it. Adjust. Repeat.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-multi-channel-prospecting-success-story&#34;&gt;&lt;strong&gt;Multi-Channel Prospecting Success Story&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A cybersecurity rep at a mid-sized B2B firm had been struggling to break through to CISOs. Cold emails were getting buried. So she shifted her approach:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Started with a cold call&lt;/strong&gt;, referencing a recent industry breach.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Sent a LinkedIn connection&lt;/strong&gt; request after leaving a voicemail.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Followed up with a short voice note and a message&lt;/strong&gt; on LinkedIn linking to a third-party security report.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Closed with a &lt;/strong&gt;&lt;a href=&#34;https://salesgravy.com/5-secrets-for-getting-prospects-to-read-and-return-your-emails/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;personalized email&lt;/strong&gt;&lt;/a&gt; linking her solution to specific compliance gaps on their roadmap.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;In three weeks, she landed meetings with five accounts that had gone dark for months.&lt;/p&gt;
&lt;p&gt;The difference? Each channel reinforced the others.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-social-selling-isn-t-the-future-it-s-the-now&#34;&gt;&lt;strong&gt;Social Selling Isn’t the Future—It’s the Now&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’re not just cold calling. You’re not just emailing. You’re not just commenting on LinkedIn. You’re doing all of it—strategically and consistently.&lt;/p&gt;
&lt;p&gt;The goal isn’t to become a social media expert. It’s to use LinkedIn as efficiently as you use your phone or CRM.&lt;/p&gt;
&lt;p&gt;Block 15 minutes on your calendar today. Use it to research, connect, and engage with high-value prospects. In 30 days, you won’t just have more conversations—you’ll have a sustainable system that shortens your sales cycle, fills your pipeline, and opens doors your competitors can’t.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you want to unlock LinkedIn’s true selling power and learn the real-world strategy that led to a million-dollar deal, then check out &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/the-1000000-linkedin-message-sale&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;this micro-course from Daniel Disney.&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>If you’re only showing up in one place, you’re not showing up at all, which is why top sales reps are making multi-channel prospecting a priority and leveraging LinkedIn to get ahead.</p>
<p> <em>“The reality of buying and selling is that everyone has different preferences, and as a salesperson, we need to use as many tools as possible. If you are only making calls or sending emails, you’re missing [prospects] that don’t answer calls or reply to emails,”</em> says Daniel Disney, one of the world’s leading social selling experts and founder of <em>The Daily Sales</em>.</p>
<p>In today’s sales landscape, understanding and navigating the “Prospecting Maze” is no longer optional—it’s essential.</p>
<h2 id="h-the-prospecting-maze-why-single-channel-fails"><strong>The Prospecting Maze: Why Single-Channel Fails</strong></h2>
<p>The modern buyer isn’t linear. They don’t follow a step-by-step funnel. Instead, they’re zig-zagging across digital touchpoints: social feeds, emails, websites, calls, review sites, podcasts, webinars, and peer referrals.</p>
<p>A prospect might first see your company mentioned in a LinkedIn comment, hear about you from a colleague, get a cold call later that week, and convert after reading third-party reviews. </p>
<p>This is where <strong>multi-channel outreach</strong> gives you a powerful edge. And in the world of B2B, <strong>LinkedIn often becomes your competitive advantage.</strong></p>
<h2 id="h-why-using-linkedin-in-your-multi-channel-prospecting-works"><strong>Why Using LinkedIn in Your Multi-Channel Prospecting Works</strong></h2>
<p>Among your core outreach tools—phone, email, social—LinkedIn stands out. It doesn’t replace cold calling. It reinforces it. Used strategically, it extends your credibility, warms up cold conversations, and drives responses other channels can’t.</p>
<p>Here’s what makes LinkedIn a powerhouse in your multi-channel approach:</p>
<ul>
<li><strong>Professional Credibility</strong>: A strong LinkedIn presence builds instant trust. <strong><a href="https://salesgravy.com/4-strategies-to-make-prospects-want-what-youre-selling/" rel="nofollow">Prospects see who you are,</a></strong> what you’ve done, and how you show up in your industry.</li>
<li><strong>Deep Prospect Insights</strong>: LinkedIn offers unmatched visibility into a buyer’s job history, interests, content, and network. That context powers personalization that cuts through the noise.</li>
<li><strong>Soft-Touch Engagement</strong>: You don’t have to push. LinkedIn allows you to comment, share, and message in a way that builds rapport, without asking for time or commitment right away.</li>
<li><strong>Message Amplification</strong>: Your posts and interactions can reach 2nd- and 3rd-degree connections. That passive visibility compounds your prospecting efforts.</li>
</ul>
<h2 id="h-the-link-framework-your-multi-channel-prospecting-system"><strong>The LINK Framework: Your Multi-Channel Prospecting System</strong></h2>
<p>You don’t need to spend hours scrolling LinkedIn. In fact, you can see results in just 15 focused minutes a day — if you have a plan. That’s where the <strong>LINK Framework</strong> comes in. It’s a repeatable system for integrating LinkedIn with your outreach strategy and making every touchpoint count.</p>
<h3 id="h-l-leverage-linkedin-for-insight"><strong>L – Leverage LinkedIn for Insight</strong></h3>
<p>Your first call sets the tone. Before you pick up the phone, <strong><a href="https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/" rel="nofollow">use LinkedIn</a></strong> to gather quick intelligence such as your prospect’s role, recent posts, company news, and shared connections.</p>
<p><strong>Example Cold Call Opener:</strong><strong>“</strong>Hi [Prospect Name], this is [Your Name] with [Your Company]. I’m calling because I saw [Your Company] recently [published an article on X / celebrated a milestone / hired new talent], and it made me think about how other leaders in [their industry] are grappling with [specific problem that your solution solves].”</p>
<h3 id="h-i-integrate-channels-with-purpose"><strong>I – Integrate Channels with Purpose</strong></h3>
<p>Don’t silo your outreach. Each touch should build on the last, referencing LinkedIn in your emails, following up calls with connections, and weaving consistent messaging across every interaction.</p>
<p><strong>Example Touch Pattern:</strong></p>
<ul>
<li>Touch 1: Phone call + voicemail</li>
<li>Touch 2: Immediately after your call, send a LinkedIn connection request</li>
<li>Touch 3: Email referencing LinkedIn or voicemail</li>
<li>Touch 4: Comment on their recent post or share a relevant industry article</li>
<li>Touch 5: Second phone call</li>
<li>Touch 6: LinkedIn message with relevant insight or asset</li>
</ul>
<h3 id="h-n-nurture-through-engagement"><strong>N – Nurture Through Engagement</strong></h3>
<p>Your prospects see who shows up. Stay in their world by regularly interacting with their content. These light-touch engagements—liking, commenting, sharing insights—build rapport without adding pressure.</p>
<p><strong>Tip:</strong> Set a recurring 10-minute calendar block to engage with your top 10 prospects on LinkedIn.</p>
<h3 id="h-k-keep-track-and-optimize"><strong>K – Keep Track and Optimize</strong></h3>
<p>Use your CRM to track <strong>every interaction</strong>—calls, messages, connection requests, replies. Patterns will emerge. You’ll spot which combinations generate conversations and which fall flat.</p>
<p><strong>Test Everything: </strong>Does your sequence perform better when you start with a call and follow with LinkedIn? Or when you comment on a post first, then email? Track it. Adjust. Repeat.</p>
<h2 id="h-multi-channel-prospecting-success-story"><strong>Multi-Channel Prospecting Success Story</strong></h2>
<p>A cybersecurity rep at a mid-sized B2B firm had been struggling to break through to CISOs. Cold emails were getting buried. So she shifted her approach:</p>
<ul>
<li><strong>Started with a cold call</strong>, referencing a recent industry breach.</li>
<li><strong>Sent a LinkedIn connection</strong> request after leaving a voicemail.</li>
<li><strong>Followed up with a short voice note and a message</strong> on LinkedIn linking to a third-party security report.</li>
<li><strong>Closed with a </strong><a href="https://salesgravy.com/5-secrets-for-getting-prospects-to-read-and-return-your-emails/" rel="nofollow"><strong>personalized email</strong></a> linking her solution to specific compliance gaps on their roadmap.</li>
</ul>
<p>In three weeks, she landed meetings with five accounts that had gone dark for months.</p>
<p>The difference? Each channel reinforced the others. </p>
<h2 id="h-social-selling-isn-t-the-future-it-s-the-now"><strong>Social Selling Isn’t the Future—It’s the Now</strong></h2>
<p>You’re not just cold calling. You’re not just emailing. You’re not just commenting on LinkedIn. You’re doing all of it—strategically and consistently.</p>
<p>The goal isn’t to become a social media expert. It’s to use LinkedIn as efficiently as you use your phone or CRM.</p>
<p>Block 15 minutes on your calendar today. Use it to research, connect, and engage with high-value prospects. In 30 days, you won’t just have more conversations—you’ll have a sustainable system that shortens your sales cycle, fills your pipeline, and opens doors your competitors can’t.</p>
<hr/>
<p>If you want to unlock LinkedIn’s true selling power and learn the real-world strategy that led to a million-dollar deal, then check out <strong><a href="https://www.salesgravy.university/courses/the-1000000-linkedin-message-sale" rel="nofollow">this micro-course from Daniel Disney.</a></strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;If you’re only showing up in one place, you’re not showing up at all, which is why top sales reps are making multi-channel prospecting a priority and leveraging LinkedIn to get ahead.&lt;/p&gt;
&lt;p&gt; &lt;em&gt;“The reality of buying and selling is that everyone has different preferences, and as a salesperson, we need to use as many tools as possible. If you are only making calls or sending emails, you’re missing [prospects] that don’t answer calls or reply to emails,”&lt;/em&gt; says Daniel Disney, one of the world’s leading social selling experts and founder of &lt;em&gt;The Daily Sales&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;In today’s sales landscape, understanding and navigating the “Prospecting Maze” is no longer optional—it’s essential.&lt;/p&gt;
&lt;h2 id=&#34;h-the-prospecting-maze-why-single-channel-fails&#34;&gt;&lt;strong&gt;The Prospecting Maze: Why Single-Channel Fails&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The modern buyer isn’t linear. They don’t follow a step-by-step funnel. Instead, they’re zig-zagging across digital touchpoints: social feeds, emails, websites, calls, review sites, podcasts, webinars, and peer referrals.&lt;/p&gt;
&lt;p&gt;A prospect might first see your company mentioned in a LinkedIn comment, hear about you from a colleague, get a cold call later that week, and convert after reading third-party reviews. &lt;/p&gt;
&lt;p&gt;This is where &lt;strong&gt;multi-channel outreach&lt;/strong&gt; gives you a powerful edge. And in the world of B2B, &lt;strong&gt;LinkedIn often becomes your competitive advantage.&lt;/strong&gt;&lt;/p&gt;
&lt;h2 id=&#34;h-why-using-linkedin-in-your-multi-channel-prospecting-works&#34;&gt;&lt;strong&gt;Why Using LinkedIn in Your Multi-Channel Prospecting Works&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Among your core outreach tools—phone, email, social—LinkedIn stands out. It doesn’t replace cold calling. It reinforces it. Used strategically, it extends your credibility, warms up cold conversations, and drives responses other channels can’t.&lt;/p&gt;
&lt;p&gt;Here’s what makes LinkedIn a powerhouse in your multi-channel approach:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Professional Credibility&lt;/strong&gt;: A strong LinkedIn presence builds instant trust. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/4-strategies-to-make-prospects-want-what-youre-selling/&#34; rel=&#34;nofollow&#34;&gt;Prospects see who you are,&lt;/a&gt;&lt;/strong&gt; what you’ve done, and how you show up in your industry.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Deep Prospect Insights&lt;/strong&gt;: LinkedIn offers unmatched visibility into a buyer’s job history, interests, content, and network. That context powers personalization that cuts through the noise.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Soft-Touch Engagement&lt;/strong&gt;: You don’t have to push. LinkedIn allows you to comment, share, and message in a way that builds rapport, without asking for time or commitment right away.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Message Amplification&lt;/strong&gt;: Your posts and interactions can reach 2nd- and 3rd-degree connections. That passive visibility compounds your prospecting efforts.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-the-link-framework-your-multi-channel-prospecting-system&#34;&gt;&lt;strong&gt;The LINK Framework: Your Multi-Channel Prospecting System&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You don’t need to spend hours scrolling LinkedIn. In fact, you can see results in just 15 focused minutes a day — if you have a plan. That’s where the &lt;strong&gt;LINK Framework&lt;/strong&gt; comes in. It’s a repeatable system for integrating LinkedIn with your outreach strategy and making every touchpoint count.&lt;/p&gt;
&lt;h3 id=&#34;h-l-leverage-linkedin-for-insight&#34;&gt;&lt;strong&gt;L – Leverage LinkedIn for Insight&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your first call sets the tone. Before you pick up the phone, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; rel=&#34;nofollow&#34;&gt;use LinkedIn&lt;/a&gt;&lt;/strong&gt; to gather quick intelligence such as your prospect’s role, recent posts, company news, and shared connections.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Example Cold Call Opener:&lt;/strong&gt;&lt;strong&gt;“&lt;/strong&gt;Hi [Prospect Name], this is [Your Name] with [Your Company]. I’m calling because I saw [Your Company] recently [published an article on X / celebrated a milestone / hired new talent], and it made me think about how other leaders in [their industry] are grappling with [specific problem that your solution solves].”&lt;/p&gt;
&lt;h3 id=&#34;h-i-integrate-channels-with-purpose&#34;&gt;&lt;strong&gt;I – Integrate Channels with Purpose&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Don’t silo your outreach. Each touch should build on the last, referencing LinkedIn in your emails, following up calls with connections, and weaving consistent messaging across every interaction.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Example Touch Pattern:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Touch 1: Phone call &#43; voicemail&lt;/li&gt;
&lt;li&gt;Touch 2: Immediately after your call, send a LinkedIn connection request&lt;/li&gt;
&lt;li&gt;Touch 3: Email referencing LinkedIn or voicemail&lt;/li&gt;
&lt;li&gt;Touch 4: Comment on their recent post or share a relevant industry article&lt;/li&gt;
&lt;li&gt;Touch 5: Second phone call&lt;/li&gt;
&lt;li&gt;Touch 6: LinkedIn message with relevant insight or asset&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&#34;h-n-nurture-through-engagement&#34;&gt;&lt;strong&gt;N – Nurture Through Engagement&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your prospects see who shows up. Stay in their world by regularly interacting with their content. These light-touch engagements—liking, commenting, sharing insights—build rapport without adding pressure.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Tip:&lt;/strong&gt; Set a recurring 10-minute calendar block to engage with your top 10 prospects on LinkedIn.&lt;/p&gt;
&lt;h3 id=&#34;h-k-keep-track-and-optimize&#34;&gt;&lt;strong&gt;K – Keep Track and Optimize&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Use your CRM to track &lt;strong&gt;every interaction&lt;/strong&gt;—calls, messages, connection requests, replies. Patterns will emerge. You’ll spot which combinations generate conversations and which fall flat.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Test Everything: &lt;/strong&gt;Does your sequence perform better when you start with a call and follow with LinkedIn? Or when you comment on a post first, then email? Track it. Adjust. Repeat.&lt;/p&gt;
&lt;h2 id=&#34;h-multi-channel-prospecting-success-story&#34;&gt;&lt;strong&gt;Multi-Channel Prospecting Success Story&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A cybersecurity rep at a mid-sized B2B firm had been struggling to break through to CISOs. Cold emails were getting buried. So she shifted her approach:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Started with a cold call&lt;/strong&gt;, referencing a recent industry breach.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Sent a LinkedIn connection&lt;/strong&gt; request after leaving a voicemail.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Followed up with a short voice note and a message&lt;/strong&gt; on LinkedIn linking to a third-party security report.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Closed with a &lt;/strong&gt;&lt;a href=&#34;https://salesgravy.com/5-secrets-for-getting-prospects-to-read-and-return-your-emails/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;personalized email&lt;/strong&gt;&lt;/a&gt; linking her solution to specific compliance gaps on their roadmap.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;In three weeks, she landed meetings with five accounts that had gone dark for months.&lt;/p&gt;
&lt;p&gt;The difference? Each channel reinforced the others. &lt;/p&gt;
&lt;h2 id=&#34;h-social-selling-isn-t-the-future-it-s-the-now&#34;&gt;&lt;strong&gt;Social Selling Isn’t the Future—It’s the Now&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’re not just cold calling. You’re not just emailing. You’re not just commenting on LinkedIn. You’re doing all of it—strategically and consistently.&lt;/p&gt;
&lt;p&gt;The goal isn’t to become a social media expert. It’s to use LinkedIn as efficiently as you use your phone or CRM.&lt;/p&gt;
&lt;p&gt;Block 15 minutes on your calendar today. Use it to research, connect, and engage with high-value prospects. In 30 days, you won’t just have more conversations—you’ll have a sustainable system that shortens your sales cycle, fills your pipeline, and opens doors your competitors can’t.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;If you want to unlock LinkedIn’s true selling power and learn the real-world strategy that led to a million-dollar deal, then check out &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/the-1000000-linkedin-message-sale&#34; rel=&#34;nofollow&#34;&gt;this micro-course from Daniel Disney.&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-top-sales-reps-are-using-linkedin/</link>
                <pubDate>Wed, 30 Jul 2025 20:15:00 &#43;0000</pubDate>
                <itunes:duration>2461</itunes:duration>
                
                
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                <itunes:title>Stop Selling from a Script: Why Trust Wins the Close Every Time (Ask Jeb)</itunes:title>
                <title>Stop Selling from a Script: Why Trust Wins the Close Every Time (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Should you use sales scripts to close more deals?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the question I get from salespeople who are struggling to hit their numbers and looking for that magic bullet that&amp;#8217;ll transform their results overnight. They want to know if there&amp;#8217;s a perfect set of words that&amp;#8217;ll make prospects say yes every time.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s my answer: No. Not just no, but hell no.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re using scripts, you&amp;#8217;re using a crutch that&amp;#8217;s actually crippling your ability to build the one thing that closes deals: trust. And worse, you&amp;#8217;re hiding behind that crutch instead of developing the real skills that separate elite performers from the pack.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-script-crutch-why-we-reach-for-it&#34;&gt;The Script Crutch: Why We Reach for It&lt;/h2&gt;
&lt;p&gt;I get why scripts feel appealing. When you&amp;#8217;re new to sales or struggling with consistency, having something to fall back on feels safe. Scripts promise to eliminate the fear of not knowing what to say next.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the problem: That safety is an illusion.&lt;/p&gt;
&lt;p&gt;When you rely on a script, you&amp;#8217;re outsourcing your brain to someone else&amp;#8217;s process. You stop listening to what your prospect is actually saying because you&amp;#8217;re too busy figuring out what line comes next. You lose your ability to respond authentically to their real concerns, fears, and motivations.&lt;/p&gt;
&lt;p&gt;Scripts turn you into a talking brochure instead of a trusted advisor. And prospects can smell it from a mile away.&lt;/p&gt;
&lt;p&gt;Think about the last time someone called you reading from a script. You knew within 30 seconds, didn&amp;#8217;t you? That robotic cadence, the inability to deviate when you asked a question, the way they plowed ahead regardless of your responses.&lt;/p&gt;
&lt;p&gt;How much did you trust that person? How likely were you to do business with them?&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-scripts-actually-do-to-your-performance&#34;&gt;What Scripts Actually Do to Your Performance&lt;/h2&gt;
&lt;p&gt;Scripts don&amp;#8217;t just fail to help you, they actively hurt your results.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;They Kill Your Authenticity&lt;/strong&gt; &amp;#8211; The moment you start reading lines, you stop being yourself. Your natural charisma disappears behind memorized words.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;They Prevent Real Listening&lt;/strong&gt; &amp;#8211; When you&amp;#8217;re focused on delivering your next line perfectly, you&amp;#8217;re not truly hearing what your prospect is telling you. You miss the real concerns hiding behind their surface objections.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;They Make You Predictable&lt;/strong&gt; &amp;#8211; Every other salesperson calling your prospect is probably using the same script. When you sound like everyone else, you become a commodity that competes on price, not value.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;They Create Dependency&lt;/strong&gt; &amp;#8211; The more you rely on scripts, the less you develop your own skills. Instead of learning to think on your feet and handle objections naturally, you become dependent on having the &amp;#8220;right&amp;#8221; words handed to you.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-elite-performers-do-instead&#34;&gt;What Elite Performers Do Instead&lt;/h2&gt;
&lt;p&gt;The best salespeople I know don&amp;#8217;t use scripts. They use frameworks—a structure that preserves authenticity while ensuring they cover all the bases.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the framework that works:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Connect First&lt;/strong&gt; Start every conversation by building genuine rapport. Not with scripted small talk, but with authentic curiosity about who they are and what they do.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Unpack Their Fears Early&lt;/strong&gt; Most salespeople wait until the end to handle objections. Elite performers get them on the table immediately. &amp;#8220;Tell me about a bad experience you&amp;#8217;ve had with contractors before.&amp;#8221; &amp;#8220;What are you most worried about with this decision?&amp;#8221; You can&amp;#8217;t script these conversations because every prospect&amp;#8217;s fears are different.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Understand Their Motivation&lt;/strong&gt; Why are they really doing this? What&amp;#8217;s the trigger event that brought you together? What happens if they don&amp;#8217;t solve this problem? These insights come from &lt;a href=&#34;https://salesgravy.com/8-discovery-mistakes-you-need-stop-making-now/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;skilled questioning&lt;/a&gt; and active listening, not memorized presentations.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Explore Their Desired Outcome&lt;/strong&gt; Get them talking about their aspirations. What does success look like? When prospects paint their own picture of a better future, they&amp;#8217;re selling themselves.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Make Recommendations Like a Consultant&lt;/strong&gt; When you&amp;#8217;ve truly listened and understood their situation, making recommendations becomes natural. You tie everything back to what they told you: &amp;#8220;You mentioned you&amp;#8217;re worried about quality. Here&amp;#8217;s how we handle that.&amp;#8221;&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-one-call-close-reality&#34;&gt;The One-Call Close Reality&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what I learned from watching top performers: They don&amp;#8217;t use scripts, but they do ask for the sale on every qualified call.&lt;/p&gt;
&lt;p&gt;At the end of the conversation, after they&amp;#8217;ve connected, explored fears, understood motivations, and made recommendations, they say something like: &amp;#8220;Based on everything you&amp;#8217;ve told me, it sounds like it makes sense for us to move forward. Let&amp;#8217;s get this scheduled.&amp;#8221;&lt;/p&gt;
&lt;p&gt;No pressure. No manipulation. Just a logical next step in a collaborative process.&lt;/p&gt;
&lt;p&gt;And when prospects say they need to think about it? The response isn&amp;#8217;t a scripted objection-handling sequence. It&amp;#8217;s authentic curiosity: &amp;#8220;That makes sense—this is a big decision. What&amp;#8217;s worrying you?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Then they listen to the real concern and address it directly. Not with a canned response, but with genuine problem-solving.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-breaking-free-from-script-dependency&#34;&gt;Breaking Free from Script Dependency&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;ve been using scripts and want to develop real skills, here&amp;#8217;s your roadmap:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Start with frameworks, not words.&lt;/strong&gt; Know the process you want to follow in every conversation, but let your natural personality deliver the content.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Practice authentic discovery.&lt;/strong&gt; Get comfortable with follow-up questions. &amp;#8220;Tell me more about that.&amp;#8221; &amp;#8220;What does that look like?&amp;#8221; &amp;#8220;How is that impacting you?&amp;#8221;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Build your objection-handling skills.&lt;/strong&gt; Learn to unpack the real concerns behind common objections. Often, &amp;#8220;I need to think about it&amp;#8221; means &amp;#8220;I don&amp;#8217;t trust you yet&amp;#8221; – and that&amp;#8217;s something you can address through &lt;a href=&#34;https://salesgravy.store/products/people-buy-you-the-real-secret-to-what-matters-most-in-business-autographed-hardcover-book&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;better relationship building&lt;/a&gt;, not scripted rebuttals.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Study your best conversations.&lt;/strong&gt; What questions led to breakthroughs? How did you handle concerns? Turn these insights into your personal framework.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Measure what matters.&lt;/strong&gt; Track your conversion rates, not your script delivery. How many first appointments turn into second appointments? These metrics reveal the real impact of trust-based selling.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-process-makes-the-difference&#34;&gt;The Process Makes the Difference&lt;/h2&gt;
&lt;p&gt;The most successful salespeople have the discipline to follow proven processes while maintaining complete authenticity in how they execute them.&lt;/p&gt;
&lt;p&gt;They always start conversations the same way—with genuine curiosity. They always explore fears and motivations before making recommendations. They always ask for the business at the end of qualified conversations.&lt;/p&gt;
&lt;p&gt;But they never sound scripted doing it. They sound like consultants who care about solving problems, not vendors who care about making quotas.&lt;/p&gt;
&lt;p&gt;This is pure &lt;a href=&#34;https://salesgravy.com/prospecting-secrets-to-stand-out-in-a-noisy-world-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Fanatical Prospecting&lt;/a&gt; in action: Success isn&amp;#8217;t about having the perfect words—it&amp;#8217;s about having the discipline to execute a proven process with authenticity and skill.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-competitive-advantage&#34;&gt;Your Competitive Advantage&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the truth that script-dependent salespeople don&amp;#8217;t want to hear: Developing authentic sales skills takes work. It requires you to get comfortable with uncertainty, to think on your feet, to genuinely care about your prospects&amp;#8217; outcomes.&lt;/p&gt;
&lt;p&gt;But that&amp;#8217;s also your competitive advantage.&lt;/p&gt;
&lt;p&gt;While your competitors are reading the same scripts to the same prospects, you&amp;#8217;re having real conversations that build real trust. While they&amp;#8217;re sounding like every other salesperson, you&amp;#8217;re standing out as someone worth listening to.&lt;/p&gt;
&lt;p&gt;Scripts might feel like the easy path, but they&amp;#8217;re actually the hardest way to build a successful sales career. They cap your potential, limit your authenticity, and make you dependent on others for your success.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop hiding behind scripts that make you sound like everyone else. Your prospects can tell the difference between authentic consultation and robotic presentation—and they&amp;#8217;re making buying decisions based on that difference.&lt;/p&gt;
&lt;p&gt;Scripts are a crutch that prevent you from developing the skills that actually close deals: the ability to build rapport, unpack concerns, understand motivations, and respond authentically to what prospects actually need.&lt;/p&gt;
&lt;p&gt;The best salespeople don&amp;#8217;t need scripts because they&amp;#8217;ve developed the confidence to have real conversations that build real trust. They know their process inside and out, but they execute it with their own personality and authentic concern for their prospects&amp;#8217; success.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you build a championship sales career. That&amp;#8217;s how you develop unshakeable confidence. And that&amp;#8217;s how you stop losing deals to competitors who understand what really drives buying decisions: trust, not perfect pitch delivery.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Ready to ditch the scripts and develop real sales skills? Download our &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;FREE A.C.E.D. Buyer Style Playbook&lt;/a&gt; to understand how to connect with buyers based on their communication style.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Should you use sales scripts to close more deals?</p>
<p>That’s the question I get from salespeople who are struggling to hit their numbers and looking for that magic bullet that’ll transform their results overnight. They want to know if there’s a perfect set of words that’ll make prospects say yes every time.</p>
<p>Here’s my answer: No. Not just no, but hell no.</p>
<p>If you’re using scripts, you’re using a crutch that’s actually crippling your ability to build the one thing that closes deals: trust. And worse, you’re hiding behind that crutch instead of developing the real skills that separate elite performers from the pack.</p>
<h2 id="h-the-script-crutch-why-we-reach-for-it">The Script Crutch: Why We Reach for It</h2>
<p>I get why scripts feel appealing. When you’re new to sales or struggling with consistency, having something to fall back on feels safe. Scripts promise to eliminate the fear of not knowing what to say next.</p>
<p>But here’s the problem: That safety is an illusion.</p>
<p>When you rely on a script, you’re outsourcing your brain to someone else’s process. You stop listening to what your prospect is actually saying because you’re too busy figuring out what line comes next. You lose your ability to respond authentically to their real concerns, fears, and motivations.</p>
<p>Scripts turn you into a talking brochure instead of a trusted advisor. And prospects can smell it from a mile away.</p>
<p>Think about the last time someone called you reading from a script. You knew within 30 seconds, didn’t you? That robotic cadence, the inability to deviate when you asked a question, the way they plowed ahead regardless of your responses.</p>
<p>How much did you trust that person? How likely were you to do business with them?</p>
<h2 id="h-what-scripts-actually-do-to-your-performance">What Scripts Actually Do to Your Performance</h2>
<p>Scripts don’t just fail to help you, they actively hurt your results.</p>
<p><strong>They Kill Your Authenticity</strong> – The moment you start reading lines, you stop being yourself. Your natural charisma disappears behind memorized words.</p>
<p><strong>They Prevent Real Listening</strong> – When you’re focused on delivering your next line perfectly, you’re not truly hearing what your prospect is telling you. You miss the real concerns hiding behind their surface objections.</p>
<p><strong>They Make You Predictable</strong> – Every other salesperson calling your prospect is probably using the same script. When you sound like everyone else, you become a commodity that competes on price, not value.</p>
<p><strong>They Create Dependency</strong> – The more you rely on scripts, the less you develop your own skills. Instead of learning to think on your feet and handle objections naturally, you become dependent on having the “right” words handed to you.</p>
<h2 id="h-what-elite-performers-do-instead">What Elite Performers Do Instead</h2>
<p>The best salespeople I know don’t use scripts. They use frameworks—a structure that preserves authenticity while ensuring they cover all the bases.</p>
<p>Here’s the framework that works:</p>
<ol>
<li><strong>Connect First</strong> Start every conversation by building genuine rapport. Not with scripted small talk, but with authentic curiosity about who they are and what they do.</li>
<li><strong>Unpack Their Fears Early</strong> Most salespeople wait until the end to handle objections. Elite performers get them on the table immediately. “Tell me about a bad experience you’ve had with contractors before.” “What are you most worried about with this decision?” You can’t script these conversations because every prospect’s fears are different.</li>
<li><strong>Understand Their Motivation</strong> Why are they really doing this? What’s the trigger event that brought you together? What happens if they don’t solve this problem? These insights come from <a href="https://salesgravy.com/8-discovery-mistakes-you-need-stop-making-now/" rel="nofollow">skilled questioning</a> and active listening, not memorized presentations.</li>
<li><strong>Explore Their Desired Outcome</strong> Get them talking about their aspirations. What does success look like? When prospects paint their own picture of a better future, they’re selling themselves.</li>
<li><strong>Make Recommendations Like a Consultant</strong> When you’ve truly listened and understood their situation, making recommendations becomes natural. You tie everything back to what they told you: “You mentioned you’re worried about quality. Here’s how we handle that.”</li>
</ol>
<h2 id="h-the-one-call-close-reality">The One-Call Close Reality</h2>
<p>Here’s what I learned from watching top performers: They don’t use scripts, but they do ask for the sale on every qualified call.</p>
<p>At the end of the conversation, after they’ve connected, explored fears, understood motivations, and made recommendations, they say something like: “Based on everything you’ve told me, it sounds like it makes sense for us to move forward. Let’s get this scheduled.”</p>
<p>No pressure. No manipulation. Just a logical next step in a collaborative process.</p>
<p>And when prospects say they need to think about it? The response isn’t a scripted objection-handling sequence. It’s authentic curiosity: “That makes sense—this is a big decision. What’s worrying you?”</p>
<p>Then they listen to the real concern and address it directly. Not with a canned response, but with genuine problem-solving.</p>
<h2 id="h-breaking-free-from-script-dependency">Breaking Free from Script Dependency</h2>
<p>If you’ve been using scripts and want to develop real skills, here’s your roadmap:</p>
<p><strong>Start with frameworks, not words.</strong> Know the process you want to follow in every conversation, but let your natural personality deliver the content.</p>
<p><strong>Practice authentic discovery.</strong> Get comfortable with follow-up questions. “Tell me more about that.” “What does that look like?” “How is that impacting you?”</p>
<p><strong>Build your objection-handling skills.</strong> Learn to unpack the real concerns behind common objections. Often, “I need to think about it” means “I don’t trust you yet” – and that’s something you can address through <a href="https://salesgravy.store/products/people-buy-you-the-real-secret-to-what-matters-most-in-business-autographed-hardcover-book" rel="nofollow">better relationship building</a>, not scripted rebuttals.</p>
<p><strong>Study your best conversations.</strong> What questions led to breakthroughs? How did you handle concerns? Turn these insights into your personal framework.</p>
<p><strong>Measure what matters.</strong> Track your conversion rates, not your script delivery. How many first appointments turn into second appointments? These metrics reveal the real impact of trust-based selling.</p>
<h2 id="h-the-process-makes-the-difference">The Process Makes the Difference</h2>
<p>The most successful salespeople have the discipline to follow proven processes while maintaining complete authenticity in how they execute them.</p>
<p>They always start conversations the same way—with genuine curiosity. They always explore fears and motivations before making recommendations. They always ask for the business at the end of qualified conversations.</p>
<p>But they never sound scripted doing it. They sound like consultants who care about solving problems, not vendors who care about making quotas.</p>
<p>This is pure <a href="https://salesgravy.com/prospecting-secrets-to-stand-out-in-a-noisy-world-ask-jeb/" rel="nofollow">Fanatical Prospecting</a> in action: Success isn’t about having the perfect words—it’s about having the discipline to execute a proven process with authenticity and skill.</p>
<h2 id="h-your-competitive-advantage">Your Competitive Advantage</h2>
<p>Here’s the truth that script-dependent salespeople don’t want to hear: Developing authentic sales skills takes work. It requires you to get comfortable with uncertainty, to think on your feet, to genuinely care about your prospects’ outcomes.</p>
<p>But that’s also your competitive advantage.</p>
<p>While your competitors are reading the same scripts to the same prospects, you’re having real conversations that build real trust. While they’re sounding like every other salesperson, you’re standing out as someone worth listening to.</p>
<p>Scripts might feel like the easy path, but they’re actually the hardest way to build a successful sales career. They cap your potential, limit your authenticity, and make you dependent on others for your success.</p>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>Stop hiding behind scripts that make you sound like everyone else. Your prospects can tell the difference between authentic consultation and robotic presentation—and they’re making buying decisions based on that difference.</p>
<p>Scripts are a crutch that prevent you from developing the skills that actually close deals: the ability to build rapport, unpack concerns, understand motivations, and respond authentically to what prospects actually need.</p>
<p>The best salespeople don’t need scripts because they’ve developed the confidence to have real conversations that build real trust. They know their process inside and out, but they execute it with their own personality and authentic concern for their prospects’ success.</p>
<p>That’s how you build a championship sales career. That’s how you develop unshakeable confidence. And that’s how you stop losing deals to competitors who understand what really drives buying decisions: trust, not perfect pitch delivery.</p>
<hr/>
<p>Ready to ditch the scripts and develop real sales skills? Download our <a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">FREE A.C.E.D. Buyer Style Playbook</a> to understand how to connect with buyers based on their communication style.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Should you use sales scripts to close more deals?&lt;/p&gt;
&lt;p&gt;That’s the question I get from salespeople who are struggling to hit their numbers and looking for that magic bullet that’ll transform their results overnight. They want to know if there’s a perfect set of words that’ll make prospects say yes every time.&lt;/p&gt;
&lt;p&gt;Here’s my answer: No. Not just no, but hell no.&lt;/p&gt;
&lt;p&gt;If you’re using scripts, you’re using a crutch that’s actually crippling your ability to build the one thing that closes deals: trust. And worse, you’re hiding behind that crutch instead of developing the real skills that separate elite performers from the pack.&lt;/p&gt;
&lt;h2 id=&#34;h-the-script-crutch-why-we-reach-for-it&#34;&gt;The Script Crutch: Why We Reach for It&lt;/h2&gt;
&lt;p&gt;I get why scripts feel appealing. When you’re new to sales or struggling with consistency, having something to fall back on feels safe. Scripts promise to eliminate the fear of not knowing what to say next.&lt;/p&gt;
&lt;p&gt;But here’s the problem: That safety is an illusion.&lt;/p&gt;
&lt;p&gt;When you rely on a script, you’re outsourcing your brain to someone else’s process. You stop listening to what your prospect is actually saying because you’re too busy figuring out what line comes next. You lose your ability to respond authentically to their real concerns, fears, and motivations.&lt;/p&gt;
&lt;p&gt;Scripts turn you into a talking brochure instead of a trusted advisor. And prospects can smell it from a mile away.&lt;/p&gt;
&lt;p&gt;Think about the last time someone called you reading from a script. You knew within 30 seconds, didn’t you? That robotic cadence, the inability to deviate when you asked a question, the way they plowed ahead regardless of your responses.&lt;/p&gt;
&lt;p&gt;How much did you trust that person? How likely were you to do business with them?&lt;/p&gt;
&lt;h2 id=&#34;h-what-scripts-actually-do-to-your-performance&#34;&gt;What Scripts Actually Do to Your Performance&lt;/h2&gt;
&lt;p&gt;Scripts don’t just fail to help you, they actively hurt your results.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;They Kill Your Authenticity&lt;/strong&gt; – The moment you start reading lines, you stop being yourself. Your natural charisma disappears behind memorized words.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;They Prevent Real Listening&lt;/strong&gt; – When you’re focused on delivering your next line perfectly, you’re not truly hearing what your prospect is telling you. You miss the real concerns hiding behind their surface objections.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;They Make You Predictable&lt;/strong&gt; – Every other salesperson calling your prospect is probably using the same script. When you sound like everyone else, you become a commodity that competes on price, not value.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;They Create Dependency&lt;/strong&gt; – The more you rely on scripts, the less you develop your own skills. Instead of learning to think on your feet and handle objections naturally, you become dependent on having the “right” words handed to you.&lt;/p&gt;
&lt;h2 id=&#34;h-what-elite-performers-do-instead&#34;&gt;What Elite Performers Do Instead&lt;/h2&gt;
&lt;p&gt;The best salespeople I know don’t use scripts. They use frameworks—a structure that preserves authenticity while ensuring they cover all the bases.&lt;/p&gt;
&lt;p&gt;Here’s the framework that works:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Connect First&lt;/strong&gt; Start every conversation by building genuine rapport. Not with scripted small talk, but with authentic curiosity about who they are and what they do.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Unpack Their Fears Early&lt;/strong&gt; Most salespeople wait until the end to handle objections. Elite performers get them on the table immediately. “Tell me about a bad experience you’ve had with contractors before.” “What are you most worried about with this decision?” You can’t script these conversations because every prospect’s fears are different.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Understand Their Motivation&lt;/strong&gt; Why are they really doing this? What’s the trigger event that brought you together? What happens if they don’t solve this problem? These insights come from &lt;a href=&#34;https://salesgravy.com/8-discovery-mistakes-you-need-stop-making-now/&#34; rel=&#34;nofollow&#34;&gt;skilled questioning&lt;/a&gt; and active listening, not memorized presentations.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Explore Their Desired Outcome&lt;/strong&gt; Get them talking about their aspirations. What does success look like? When prospects paint their own picture of a better future, they’re selling themselves.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Make Recommendations Like a Consultant&lt;/strong&gt; When you’ve truly listened and understood their situation, making recommendations becomes natural. You tie everything back to what they told you: “You mentioned you’re worried about quality. Here’s how we handle that.”&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-the-one-call-close-reality&#34;&gt;The One-Call Close Reality&lt;/h2&gt;
&lt;p&gt;Here’s what I learned from watching top performers: They don’t use scripts, but they do ask for the sale on every qualified call.&lt;/p&gt;
&lt;p&gt;At the end of the conversation, after they’ve connected, explored fears, understood motivations, and made recommendations, they say something like: “Based on everything you’ve told me, it sounds like it makes sense for us to move forward. Let’s get this scheduled.”&lt;/p&gt;
&lt;p&gt;No pressure. No manipulation. Just a logical next step in a collaborative process.&lt;/p&gt;
&lt;p&gt;And when prospects say they need to think about it? The response isn’t a scripted objection-handling sequence. It’s authentic curiosity: “That makes sense—this is a big decision. What’s worrying you?”&lt;/p&gt;
&lt;p&gt;Then they listen to the real concern and address it directly. Not with a canned response, but with genuine problem-solving.&lt;/p&gt;
&lt;h2 id=&#34;h-breaking-free-from-script-dependency&#34;&gt;Breaking Free from Script Dependency&lt;/h2&gt;
&lt;p&gt;If you’ve been using scripts and want to develop real skills, here’s your roadmap:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Start with frameworks, not words.&lt;/strong&gt; Know the process you want to follow in every conversation, but let your natural personality deliver the content.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Practice authentic discovery.&lt;/strong&gt; Get comfortable with follow-up questions. “Tell me more about that.” “What does that look like?” “How is that impacting you?”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Build your objection-handling skills.&lt;/strong&gt; Learn to unpack the real concerns behind common objections. Often, “I need to think about it” means “I don’t trust you yet” – and that’s something you can address through &lt;a href=&#34;https://salesgravy.store/products/people-buy-you-the-real-secret-to-what-matters-most-in-business-autographed-hardcover-book&#34; rel=&#34;nofollow&#34;&gt;better relationship building&lt;/a&gt;, not scripted rebuttals.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Study your best conversations.&lt;/strong&gt; What questions led to breakthroughs? How did you handle concerns? Turn these insights into your personal framework.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Measure what matters.&lt;/strong&gt; Track your conversion rates, not your script delivery. How many first appointments turn into second appointments? These metrics reveal the real impact of trust-based selling.&lt;/p&gt;
&lt;h2 id=&#34;h-the-process-makes-the-difference&#34;&gt;The Process Makes the Difference&lt;/h2&gt;
&lt;p&gt;The most successful salespeople have the discipline to follow proven processes while maintaining complete authenticity in how they execute them.&lt;/p&gt;
&lt;p&gt;They always start conversations the same way—with genuine curiosity. They always explore fears and motivations before making recommendations. They always ask for the business at the end of qualified conversations.&lt;/p&gt;
&lt;p&gt;But they never sound scripted doing it. They sound like consultants who care about solving problems, not vendors who care about making quotas.&lt;/p&gt;
&lt;p&gt;This is pure &lt;a href=&#34;https://salesgravy.com/prospecting-secrets-to-stand-out-in-a-noisy-world-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;Fanatical Prospecting&lt;/a&gt; in action: Success isn’t about having the perfect words—it’s about having the discipline to execute a proven process with authenticity and skill.&lt;/p&gt;
&lt;h2 id=&#34;h-your-competitive-advantage&#34;&gt;Your Competitive Advantage&lt;/h2&gt;
&lt;p&gt;Here’s the truth that script-dependent salespeople don’t want to hear: Developing authentic sales skills takes work. It requires you to get comfortable with uncertainty, to think on your feet, to genuinely care about your prospects’ outcomes.&lt;/p&gt;
&lt;p&gt;But that’s also your competitive advantage.&lt;/p&gt;
&lt;p&gt;While your competitors are reading the same scripts to the same prospects, you’re having real conversations that build real trust. While they’re sounding like every other salesperson, you’re standing out as someone worth listening to.&lt;/p&gt;
&lt;p&gt;Scripts might feel like the easy path, but they’re actually the hardest way to build a successful sales career. They cap your potential, limit your authenticity, and make you dependent on others for your success.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;Stop hiding behind scripts that make you sound like everyone else. Your prospects can tell the difference between authentic consultation and robotic presentation—and they’re making buying decisions based on that difference.&lt;/p&gt;
&lt;p&gt;Scripts are a crutch that prevent you from developing the skills that actually close deals: the ability to build rapport, unpack concerns, understand motivations, and respond authentically to what prospects actually need.&lt;/p&gt;
&lt;p&gt;The best salespeople don’t need scripts because they’ve developed the confidence to have real conversations that build real trust. They know their process inside and out, but they execute it with their own personality and authentic concern for their prospects’ success.&lt;/p&gt;
&lt;p&gt;That’s how you build a championship sales career. That’s how you develop unshakeable confidence. And that’s how you stop losing deals to competitors who understand what really drives buying decisions: trust, not perfect pitch delivery.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Ready to ditch the scripts and develop real sales skills? Download our &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;FREE A.C.E.D. Buyer Style Playbook&lt;/a&gt; to understand how to connect with buyers based on their communication style.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/stop-selling-from-a-script/</link>
                <pubDate>Thu, 24 Jul 2025 21:32:00 &#43;0000</pubDate>
                <itunes:duration>738</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>4 Strategies to Make Prospects Want What You’re Selling</itunes:title>
                <title>4 Strategies to Make Prospects Want What You’re Selling</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;You know the feeling. You&amp;#8217;re mid-pitch, and you watch your prospect&amp;#8217;s eyes glaze over—their mind somewhere else entirely. It&amp;#8217;s exhausting, demoralizing, and it&amp;#8217;s killing your close rate.&lt;/p&gt;
&lt;p&gt;But what if you didn’t have to push so hard? What if you could create the kind of pull where prospects actually leaned in and said, “How do I get started?”&lt;/p&gt;
&lt;p&gt;In this episode of the Sales Gravy podcast, high-performance coach Kristin Andree shared her perspective: &amp;#8220;If we put ourselves out there and let people know who we&amp;#8217;re looking for and be excited about it and excited about helping them, we attract them.&amp;#8221;&lt;/p&gt;
&lt;p&gt;The difference between top performers and everyone else isn&amp;#8217;t talent—it&amp;#8217;s their prospecting approach. Elite salespeople don&amp;#8217;t convince prospects to buy. They make prospects want to buy.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-exhaustion-of-the-old-way&#34;&gt;&lt;strong&gt;The Exhaustion of the Old Way&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you feel like you’re always running uphill, you’re not imagining it. Most salespeople are stuck in a reactive mindset—constantly pursuing leads who haven’t shown real interest.&lt;/p&gt;
&lt;p&gt;This is where the exhaustion creeps in. You follow up relentlessly, only to get ignored. You worry about being too aggressive. &lt;a href=&#34;https://salesgravy.com/how-to-stay-emotionally-consistent-in-sales/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Your outreach starts to feel desperate&lt;/a&gt; instead of helpful.&lt;/p&gt;
&lt;p&gt;Prospects can feel that energy shift. When you’re trying to close anyone, instead of helping the right ones, you come across as transactional. You sound like a pitch, not a person. You become just another vendor fighting for attention and pricing leverage.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-4-ways-to-make-prospects-come-to-you&#34;&gt;&lt;strong&gt;4 Ways to Make Prospects Come to You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Attraction in sales is about relevance and resonance. You stop pushing your solution on people who don’t care and start showing up in a way that makes the right people take notice.&lt;/p&gt;
&lt;p&gt;That’s the core of value-based selling. It&amp;#8217;s not about feature dumps, aggressive closes, or chasing &amp;#8220;maybe&amp;#8221; prospects. It’s about clearly communicating how your solution solves urgent problems, accelerates outcomes, and makes your buyer’s life easier or better.&lt;/p&gt;
&lt;p&gt;When done right, it flips the dynamic entirely. You move from interrupting to inviting. From being just another sales rep to someone your prospect actually wants to hear from.&lt;/p&gt;
&lt;p&gt;Here’s how to put that into action:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-1-lead-with-curiosity-not-pitch-decks&#34;&gt;&lt;strong&gt;1. Lead With Curiosity, Not Pitch Decks&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Before you ever think about pitching, dedicate time to genuinely understanding your prospect&amp;#8217;s world. Research their industry, their company, and their specific role.&amp;#160;&lt;/p&gt;
&lt;p&gt;Ask insightful, open-ended questions that uncover their true challenges, not just surface-level issues. Listen for the underlying pain, unspoken frustrations, and desired outcomes. When you truly listen, you gather the knowledge to position yourself not as a salesperson, but as an informed resource.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Imagine a software sales rep for a project management tool. Instead of immediately launching into features, they might start by asking, &amp;#8220;What are the biggest bottlenecks your team faces in project delivery right now?&amp;#8221; As the prospect describes disorganized communication or missed deadlines, the rep then offers to share a related article. This positions the rep as knowledgeable and helpful, building rapport and trust before ever mentioning their product.&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-2-use-content-as-a-sales-magnet&#34;&gt;&lt;strong&gt;2. Use Content as a Sales Magnet&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You don’t need to be an influencer to build credibility. Every rep can become a curator of insight—and that’s often more valuable than always trying to create original content.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Share relevant articles:&lt;/strong&gt; Find industry news, research, or thought leadership pieces that address your ideal client&amp;#8217;s pain points and &lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;share them on LinkedIn&lt;/a&gt; with your own insightful commentary.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;LinkedIn Posts &amp;#38; Videos:&lt;/strong&gt; Craft short, valuable posts offering tips, insights, or asking thought-provoking questions related to your niche. Short video tips addressing common challenges can be very impactful.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Intelligent Commentary:&lt;/strong&gt; Engage thoughtfully in industry discussions online. Your informed perspective demonstrates expertise and attracts like-minded professionals.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Every time you share something helpful, you reinforce your value. Prospects start to see you not just as a seller, but as someone they can trust to make sense of a noisy market.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-3-let-your-successes-do-the-talking&#34;&gt;&lt;strong&gt;3. Let Your Successes Do the Talking&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;In an era of skepticism, what others say about you and your solution carries far more weight than what you can say yourself.&amp;#160;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Case Studies:&lt;/strong&gt; Detail how you&amp;#8217;ve helped similar clients overcome challenges and achieve specific, measurable results. Focus on the transformation, not just the transaction.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Testimonials:&lt;/strong&gt; Collect and share strong, specific testimonials that highlight the benefits and outcomes your clients experienced. Video testimonials are especially compelling.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Success Stories:&lt;/strong&gt; Weave anecdotes into your conversations that illustrate how you&amp;#8217;ve guided others to success.&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-4-become-a-valued-partner-not-a-vendor&#34;&gt;&lt;strong&gt;4. Become a Valued Partner, Not a Vendor&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This strategy is the bedrock of &lt;strong&gt;value-based selling&lt;/strong&gt;. It requires a fundamental shift from a transactional mindset to one of a problem-solving partner.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Diagnosis Before Prescription:&lt;/strong&gt; Just as a doctor diagnoses before prescribing, your role is to understand the prospect&amp;#8217;s &amp;#8220;ailment&amp;#8221; before offering &amp;#8220;medicine.&amp;#8221;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Focus on Outcomes:&lt;/strong&gt; Instead of talking about features, translate them into benefits and tangible outcomes. How will your solution make their life easier, save them money, increase revenue, or reduce risk?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Tailored Value Proposition:&lt;/strong&gt; Every prospect is unique. Your &lt;a href=&#34;https://salesgravy.com/3-reasons-most-value-propositions-fail-and-what-to-do-about-it/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;value proposition&lt;/a&gt; should be meticulously crafted to address &lt;em&gt;their&lt;/em&gt; specific challenges and help them achieve &lt;em&gt;their&lt;/em&gt; particular goals. This personalization demonstrates true understanding and investment in their success.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When you do this consistently, prospects start to see you as someone who understands their business—not someone who’s just trying to make a sale.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-turning-cold-prospects-into-warm-conversations&#34;&gt;Turning Cold Prospects Into Warm Conversations&lt;/h2&gt;
&lt;p&gt;Sales doesn’t have to feel like chasing. When you shift from pushing your solution to attracting the right buyers through value, you stand out.&lt;/p&gt;
&lt;p&gt;You earn trust before the first pitch. You show up differently—more prepared, more confident, more credible. And your prospects respond in kind.&lt;/p&gt;
&lt;p&gt;This isn’t about waiting around for leads to magically appear. It’s about positioning yourself in a way that invites them in.&lt;/p&gt;
&lt;p&gt;Stop convincing. Start connecting. And watch what happens.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Download this FREE &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;A.C.E.D. Buyer Style Playbook&lt;/a&gt; to help you build deeper emotional connections when you interact with buyers and stakeholders based on who they are, not who you are.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>You know the feeling. You’re mid-pitch, and you watch your prospect’s eyes glaze over—their mind somewhere else entirely. It’s exhausting, demoralizing, and it’s killing your close rate.</p>
<p>But what if you didn’t have to push so hard? What if you could create the kind of pull where prospects actually leaned in and said, “How do I get started?”</p>
<p>In this episode of the Sales Gravy podcast, high-performance coach Kristin Andree shared her perspective: “If we put ourselves out there and let people know who we’re looking for and be excited about it and excited about helping them, we attract them.”</p>
<p>The difference between top performers and everyone else isn’t talent—it’s their prospecting approach. Elite salespeople don’t convince prospects to buy. They make prospects want to buy. </p>
<h2 id="h-the-exhaustion-of-the-old-way"><strong>The Exhaustion of the Old Way</strong></h2>
<p>If you feel like you’re always running uphill, you’re not imagining it. Most salespeople are stuck in a reactive mindset—constantly pursuing leads who haven’t shown real interest.</p>
<p>This is where the exhaustion creeps in. You follow up relentlessly, only to get ignored. You worry about being too aggressive. <a href="https://salesgravy.com/how-to-stay-emotionally-consistent-in-sales/" rel="nofollow">Your outreach starts to feel desperate</a> instead of helpful.</p>
<p>Prospects can feel that energy shift. When you’re trying to close anyone, instead of helping the right ones, you come across as transactional. You sound like a pitch, not a person. You become just another vendor fighting for attention and pricing leverage.</p>
<h2 id="h-4-ways-to-make-prospects-come-to-you"><strong>4 Ways to Make Prospects Come to You</strong></h2>
<p>Attraction in sales is about relevance and resonance. You stop pushing your solution on people who don’t care and start showing up in a way that makes the right people take notice.</p>
<p>That’s the core of value-based selling. It’s not about feature dumps, aggressive closes, or chasing “maybe” prospects. It’s about clearly communicating how your solution solves urgent problems, accelerates outcomes, and makes your buyer’s life easier or better.</p>
<p>When done right, it flips the dynamic entirely. You move from interrupting to inviting. From being just another sales rep to someone your prospect actually wants to hear from.</p>
<p>Here’s how to put that into action:</p>
<h3 id="h-1-lead-with-curiosity-not-pitch-decks"><strong>1. Lead With Curiosity, Not Pitch Decks</strong></h3>
<p>Before you ever think about pitching, dedicate time to genuinely understanding your prospect’s world. Research their industry, their company, and their specific role. </p>
<p>Ask insightful, open-ended questions that uncover their true challenges, not just surface-level issues. Listen for the underlying pain, unspoken frustrations, and desired outcomes. When you truly listen, you gather the knowledge to position yourself not as a salesperson, but as an informed resource.</p>
<ul>
<li>Imagine a software sales rep for a project management tool. Instead of immediately launching into features, they might start by asking, “What are the biggest bottlenecks your team faces in project delivery right now?” As the prospect describes disorganized communication or missed deadlines, the rep then offers to share a related article. This positions the rep as knowledgeable and helpful, building rapport and trust before ever mentioning their product.</li>
</ul>
<h3 id="h-2-use-content-as-a-sales-magnet"><strong>2. Use Content as a Sales Magnet</strong></h3>
<p>You don’t need to be an influencer to build credibility. Every rep can become a curator of insight—and that’s often more valuable than always trying to create original content.</p>
<ul>
<li><strong>Share relevant articles:</strong> Find industry news, research, or thought leadership pieces that address your ideal client’s pain points and <a href="https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/" rel="nofollow">share them on LinkedIn</a> with your own insightful commentary.</li>
<li><strong>LinkedIn Posts &amp; Videos:</strong> Craft short, valuable posts offering tips, insights, or asking thought-provoking questions related to your niche. Short video tips addressing common challenges can be very impactful.</li>
<li><strong>Intelligent Commentary:</strong> Engage thoughtfully in industry discussions online. Your informed perspective demonstrates expertise and attracts like-minded professionals.</li>
</ul>
<p>Every time you share something helpful, you reinforce your value. Prospects start to see you not just as a seller, but as someone they can trust to make sense of a noisy market.</p>
<h3 id="h-3-let-your-successes-do-the-talking"><strong>3. Let Your Successes Do the Talking</strong></h3>
<p>In an era of skepticism, what others say about you and your solution carries far more weight than what you can say yourself. </p>
<ul>
<li><strong>Case Studies:</strong> Detail how you’ve helped similar clients overcome challenges and achieve specific, measurable results. Focus on the transformation, not just the transaction.</li>
<li><strong>Testimonials:</strong> Collect and share strong, specific testimonials that highlight the benefits and outcomes your clients experienced. Video testimonials are especially compelling.</li>
<li><strong>Success Stories:</strong> Weave anecdotes into your conversations that illustrate how you’ve guided others to success.</li>
</ul>
<h3 id="h-4-become-a-valued-partner-not-a-vendor"><strong>4. Become a Valued Partner, Not a Vendor</strong></h3>
<p>This strategy is the bedrock of <strong>value-based selling</strong>. It requires a fundamental shift from a transactional mindset to one of a problem-solving partner.</p>
<ul>
<li><strong>Diagnosis Before Prescription:</strong> Just as a doctor diagnoses before prescribing, your role is to understand the prospect’s “ailment” before offering “medicine.”</li>
<li><strong>Focus on Outcomes:</strong> Instead of talking about features, translate them into benefits and tangible outcomes. How will your solution make their life easier, save them money, increase revenue, or reduce risk?</li>
<li><strong>Tailored Value Proposition:</strong> Every prospect is unique. Your <a href="https://salesgravy.com/3-reasons-most-value-propositions-fail-and-what-to-do-about-it/" rel="nofollow">value proposition</a> should be meticulously crafted to address <em>their</em> specific challenges and help them achieve <em>their</em> particular goals. This personalization demonstrates true understanding and investment in their success.</li>
</ul>
<p>When you do this consistently, prospects start to see you as someone who understands their business—not someone who’s just trying to make a sale.</p>
<h2 id="h-turning-cold-prospects-into-warm-conversations">Turning Cold Prospects Into Warm Conversations</h2>
<p>Sales doesn’t have to feel like chasing. When you shift from pushing your solution to attracting the right buyers through value, you stand out.</p>
<p>You earn trust before the first pitch. You show up differently—more prepared, more confident, more credible. And your prospects respond in kind.</p>
<p>This isn’t about waiting around for leads to magically appear. It’s about positioning yourself in a way that invites them in.</p>
<p>Stop convincing. Start connecting. And watch what happens.</p>
<hr/>
<p>Download this FREE <a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">A.C.E.D. Buyer Style Playbook</a> to help you build deeper emotional connections when you interact with buyers and stakeholders based on who they are, not who you are.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You know the feeling. You’re mid-pitch, and you watch your prospect’s eyes glaze over—their mind somewhere else entirely. It’s exhausting, demoralizing, and it’s killing your close rate.&lt;/p&gt;
&lt;p&gt;But what if you didn’t have to push so hard? What if you could create the kind of pull where prospects actually leaned in and said, “How do I get started?”&lt;/p&gt;
&lt;p&gt;In this episode of the Sales Gravy podcast, high-performance coach Kristin Andree shared her perspective: “If we put ourselves out there and let people know who we’re looking for and be excited about it and excited about helping them, we attract them.”&lt;/p&gt;
&lt;p&gt;The difference between top performers and everyone else isn’t talent—it’s their prospecting approach. Elite salespeople don’t convince prospects to buy. They make prospects want to buy. &lt;/p&gt;
&lt;h2 id=&#34;h-the-exhaustion-of-the-old-way&#34;&gt;&lt;strong&gt;The Exhaustion of the Old Way&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you feel like you’re always running uphill, you’re not imagining it. Most salespeople are stuck in a reactive mindset—constantly pursuing leads who haven’t shown real interest.&lt;/p&gt;
&lt;p&gt;This is where the exhaustion creeps in. You follow up relentlessly, only to get ignored. You worry about being too aggressive. &lt;a href=&#34;https://salesgravy.com/how-to-stay-emotionally-consistent-in-sales/&#34; rel=&#34;nofollow&#34;&gt;Your outreach starts to feel desperate&lt;/a&gt; instead of helpful.&lt;/p&gt;
&lt;p&gt;Prospects can feel that energy shift. When you’re trying to close anyone, instead of helping the right ones, you come across as transactional. You sound like a pitch, not a person. You become just another vendor fighting for attention and pricing leverage.&lt;/p&gt;
&lt;h2 id=&#34;h-4-ways-to-make-prospects-come-to-you&#34;&gt;&lt;strong&gt;4 Ways to Make Prospects Come to You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Attraction in sales is about relevance and resonance. You stop pushing your solution on people who don’t care and start showing up in a way that makes the right people take notice.&lt;/p&gt;
&lt;p&gt;That’s the core of value-based selling. It’s not about feature dumps, aggressive closes, or chasing “maybe” prospects. It’s about clearly communicating how your solution solves urgent problems, accelerates outcomes, and makes your buyer’s life easier or better.&lt;/p&gt;
&lt;p&gt;When done right, it flips the dynamic entirely. You move from interrupting to inviting. From being just another sales rep to someone your prospect actually wants to hear from.&lt;/p&gt;
&lt;p&gt;Here’s how to put that into action:&lt;/p&gt;
&lt;h3 id=&#34;h-1-lead-with-curiosity-not-pitch-decks&#34;&gt;&lt;strong&gt;1. Lead With Curiosity, Not Pitch Decks&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Before you ever think about pitching, dedicate time to genuinely understanding your prospect’s world. Research their industry, their company, and their specific role. &lt;/p&gt;
&lt;p&gt;Ask insightful, open-ended questions that uncover their true challenges, not just surface-level issues. Listen for the underlying pain, unspoken frustrations, and desired outcomes. When you truly listen, you gather the knowledge to position yourself not as a salesperson, but as an informed resource.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Imagine a software sales rep for a project management tool. Instead of immediately launching into features, they might start by asking, “What are the biggest bottlenecks your team faces in project delivery right now?” As the prospect describes disorganized communication or missed deadlines, the rep then offers to share a related article. This positions the rep as knowledgeable and helpful, building rapport and trust before ever mentioning their product.&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&#34;h-2-use-content-as-a-sales-magnet&#34;&gt;&lt;strong&gt;2. Use Content as a Sales Magnet&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You don’t need to be an influencer to build credibility. Every rep can become a curator of insight—and that’s often more valuable than always trying to create original content.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Share relevant articles:&lt;/strong&gt; Find industry news, research, or thought leadership pieces that address your ideal client’s pain points and &lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; rel=&#34;nofollow&#34;&gt;share them on LinkedIn&lt;/a&gt; with your own insightful commentary.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;LinkedIn Posts &amp;amp; Videos:&lt;/strong&gt; Craft short, valuable posts offering tips, insights, or asking thought-provoking questions related to your niche. Short video tips addressing common challenges can be very impactful.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Intelligent Commentary:&lt;/strong&gt; Engage thoughtfully in industry discussions online. Your informed perspective demonstrates expertise and attracts like-minded professionals.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Every time you share something helpful, you reinforce your value. Prospects start to see you not just as a seller, but as someone they can trust to make sense of a noisy market.&lt;/p&gt;
&lt;h3 id=&#34;h-3-let-your-successes-do-the-talking&#34;&gt;&lt;strong&gt;3. Let Your Successes Do the Talking&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;In an era of skepticism, what others say about you and your solution carries far more weight than what you can say yourself. &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Case Studies:&lt;/strong&gt; Detail how you’ve helped similar clients overcome challenges and achieve specific, measurable results. Focus on the transformation, not just the transaction.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Testimonials:&lt;/strong&gt; Collect and share strong, specific testimonials that highlight the benefits and outcomes your clients experienced. Video testimonials are especially compelling.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Success Stories:&lt;/strong&gt; Weave anecdotes into your conversations that illustrate how you’ve guided others to success.&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&#34;h-4-become-a-valued-partner-not-a-vendor&#34;&gt;&lt;strong&gt;4. Become a Valued Partner, Not a Vendor&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This strategy is the bedrock of &lt;strong&gt;value-based selling&lt;/strong&gt;. It requires a fundamental shift from a transactional mindset to one of a problem-solving partner.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Diagnosis Before Prescription:&lt;/strong&gt; Just as a doctor diagnoses before prescribing, your role is to understand the prospect’s “ailment” before offering “medicine.”&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Focus on Outcomes:&lt;/strong&gt; Instead of talking about features, translate them into benefits and tangible outcomes. How will your solution make their life easier, save them money, increase revenue, or reduce risk?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Tailored Value Proposition:&lt;/strong&gt; Every prospect is unique. Your &lt;a href=&#34;https://salesgravy.com/3-reasons-most-value-propositions-fail-and-what-to-do-about-it/&#34; rel=&#34;nofollow&#34;&gt;value proposition&lt;/a&gt; should be meticulously crafted to address &lt;em&gt;their&lt;/em&gt; specific challenges and help them achieve &lt;em&gt;their&lt;/em&gt; particular goals. This personalization demonstrates true understanding and investment in their success.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When you do this consistently, prospects start to see you as someone who understands their business—not someone who’s just trying to make a sale.&lt;/p&gt;
&lt;h2 id=&#34;h-turning-cold-prospects-into-warm-conversations&#34;&gt;Turning Cold Prospects Into Warm Conversations&lt;/h2&gt;
&lt;p&gt;Sales doesn’t have to feel like chasing. When you shift from pushing your solution to attracting the right buyers through value, you stand out.&lt;/p&gt;
&lt;p&gt;You earn trust before the first pitch. You show up differently—more prepared, more confident, more credible. And your prospects respond in kind.&lt;/p&gt;
&lt;p&gt;This isn’t about waiting around for leads to magically appear. It’s about positioning yourself in a way that invites them in.&lt;/p&gt;
&lt;p&gt;Stop convincing. Start connecting. And watch what happens.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Download this FREE &lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;A.C.E.D. Buyer Style Playbook&lt;/a&gt; to help you build deeper emotional connections when you interact with buyers and stakeholders based on who they are, not who you are.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/4-strategies-to-make-prospects-want-what-youre-selling/</link>
                <pubDate>Thu, 24 Jul 2025 19:32:00 &#43;0000</pubDate>
                <itunes:duration>1756</itunes:duration>
                
                
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            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Why Sales Confidence Disappears (And What Actually Brings It Back) [Ask Jeb]</itunes:title>
                <title>Why Sales Confidence Disappears (And What Actually Brings It Back) [Ask Jeb]</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a scenario that&amp;#8217;ll hit close to home: What do you do when you were crushing your numbers just months ago, but now you can&amp;#8217;t seem to close anything and your confidence is in the gutter?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s exactly what happened to Dhruv, a business development rep from Saint Louis. After figuring out his rhythm in Q1 and hitting strong performance numbers, he found himself in a two-month slump with low attainment and shattered confidence.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re not alone. Every sales professional faces these valleys, and how you respond determines whether you bounce back stronger or spiral further down.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-confidence-crisis-when-success-breeds-complacency&#34;&gt;&lt;strong&gt;The Confidence Crisis: When Success Breeds Complacency&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Dhruv&amp;#8217;s story reveals a pattern I see constantly in sales organizations. After a strong Q1, he got comfortable. His dials dropped. He thought he had it all figured out. Sound familiar?&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the brutal truth: Success without discipline is temporary. The moment you stop following the process that got you there, you&amp;#8217;re setting yourself up for a fall.&lt;/p&gt;
&lt;p&gt;When things started going sideways in April, Dhruv did what most salespeople do—he panicked. He started questioning everything, looking for new scripts on LinkedIn, using AI to find the &amp;#8220;perfect&amp;#8221; approach. Everything except the one thing that would actually help: going back to basics.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-fundamentals-never-go-out-of-style&#34;&gt;&lt;strong&gt;The Fundamentals Never Go Out of Style&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;I told Dhruv about John Smoltz, the Cy Young Award-winning pitcher who spoke at an event I attended. Smoltz explained that when baseball players get into a slump, they start changing everything—looking for magic pills, new techniques, secret solutions.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s what champions do differently: They go back to the fundamentals.&lt;/p&gt;
&lt;p&gt;Take Kobe Bryant. Every morning at 4 AM, he&amp;#8217;d spend three to four hours working on the same basic skills he learned as a kid. The fundamentals that made him great in the first place.&lt;/p&gt;
&lt;p&gt;The same principle applies to&lt;a href=&#34;https://salesgravy.com/sales-training/fanatical-prospecting/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; fanatical prospecting&lt;/a&gt;. When you&amp;#8217;re in a slump, you don&amp;#8217;t need new techniques—you need to execute the proven process with precision and discipline.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-process-goals-vs-outcome-goals-the-confidence-builder&#34;&gt;&lt;strong&gt;Process Goals vs. Outcome Goals: The Confidence Builder&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When your confidence is shaken, outcome goals become your enemy. Focusing on &amp;#8220;I need to close three deals this week&amp;#8221; when you&amp;#8217;re struggling just adds pressure and anxiety.&lt;/p&gt;
&lt;p&gt;Instead, shift to process goals:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;How many calls will you make today?&lt;/li&gt;
&lt;li&gt;Are you using your&lt;a href=&#34;https://salesgravy.com/sales-training/objection-handling/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; five-step framework&lt;/a&gt; consistently?&lt;/li&gt;
&lt;li&gt;Are you delivering your ledge statements with conviction?&lt;/li&gt;
&lt;li&gt;Are you following up with discipline?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;I shared with Dhruv my own experience from when I was 24 and going through a terrible quarter. I was so down I didn&amp;#8217;t want to come to work. Here&amp;#8217;s how I climbed out:&lt;/p&gt;
&lt;p&gt;I started with 10-minute call blocks. Call for 10 minutes, then read three pages of an inspirational sales book as a reward. Rinse and repeat.&lt;/p&gt;
&lt;p&gt;Within 30 days, I was performing well. Within 90 days, I was the number one rep in my region.&lt;/p&gt;
&lt;p&gt;The key wasn&amp;#8217;t finding a secret technique. It was trusting the &lt;a href=&#34;https://salesgravy.com/why-you-need-to-become-obsessed-with-process-goals-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;process in shorter, manageable increments&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-economic-reality-when-markets-tighten-double-down&#34;&gt;&lt;strong&gt;The Economic Reality: When Markets Tighten, Double Down&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Dhruv&amp;#8217;s slump coincided with companies pulling back on spending. But here&amp;#8217;s what most reps get wrong: When markets tighten, you need to make more calls, not fewer.&lt;/p&gt;
&lt;p&gt;The prospects with budget and urgency are still out there, they&amp;#8217;re just harder to find. That means more activity, not less. More discipline, not shortcuts.&lt;/p&gt;
&lt;p&gt;This is exactly what I cover in&lt;a href=&#34;https://salesgravy.com/selling-in-a-crisis-free-chapter/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; &lt;em&gt;Selling in a Crisis&lt;/em&gt;&lt;/a&gt;—when economic conditions get tough, the fundamentals become even more critical.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-confidence-comeback-action-plan&#34;&gt;&lt;strong&gt;Your Confidence Comeback Action Plan&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re in a confidence slump right now, here&amp;#8217;s your roadmap back:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Stop Looking for Magic Solutions&lt;/strong&gt; Get off LinkedIn. Stop asking AI for the perfect script. The answer isn&amp;#8217;t out there—it&amp;#8217;s in the process you already know works.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Break It Down&lt;/strong&gt; When confidence is low, work in shorter blocks. Fifteen-minute call sessions with quick wins and self-recognition for executing the process correctly.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Focus on the Process&lt;/strong&gt; Track your activities, not just your outcomes. How many dials? How many conversations? How many discovery questions asked? Celebrate the process execution.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Get Back to Your Routine&lt;/strong&gt; Just like my golf recovery story, when things go sideways, don&amp;#8217;t change everything—get back to your proven routine and rhythm.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Double Down on Activity&lt;/strong&gt; If the market is tighter, you need more activity to find the same opportunities. More calls, more emails, more touchpoints.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-mental-game-confidence-comes-from-within&#34;&gt;&lt;strong&gt;The Mental Game: Confidence Comes From Within&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what I told Dhruv, and what I&amp;#8217;m telling you: I can&amp;#8217;t give you confidence. Confidence comes from the inside, not from the outside.&lt;/p&gt;
&lt;p&gt;Yes, success builds confidence. But when you&amp;#8217;re not getting external validation, the only place confidence comes from is your commitment to the process.&lt;/p&gt;
&lt;p&gt;Every time you make that call when you don&amp;#8217;t feel like it, every time you follow the script when you want to wing it, every time you push through the discomfort—that&amp;#8217;s where real confidence is built.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your slump isn&amp;#8217;t permanent. Your confidence crisis isn&amp;#8217;t career-ending. But your response determines everything.&lt;/p&gt;
&lt;p&gt;Stop looking for shortcuts. Stop changing what already worked. Trust the process that got you there in the first place, and execute it with the discipline of a champion.&lt;/p&gt;
&lt;p&gt;Remember: The fundamentals never fail—we just fail to execute them consistently.&lt;/p&gt;
&lt;p&gt;Get back to basics. Trust the process. Make the calls.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you build lasting confidence. That&amp;#8217;s how you turn slumps into comebacks. And that&amp;#8217;s how you develop into an elite sales professional who can weather any storm.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Ready to master the fundamentals that build unshakeable confidence? Check out our comprehensive&lt;a href=&#34;https://salesgravy.com/sales-training/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; &lt;em&gt;prospecting and pipeline management training&lt;/em&gt;&lt;/a&gt; to develop the skills and mindset of elite performers.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a scenario that’ll hit close to home: What do you do when you were crushing your numbers just months ago, but now you can’t seem to close anything and your confidence is in the gutter?</p>
<p>That’s exactly what happened to Dhruv, a business development rep from Saint Louis. After figuring out his rhythm in Q1 and hitting strong performance numbers, he found himself in a two-month slump with low attainment and shattered confidence.</p>
<p>If you’re nodding your head right now, you’re not alone. Every sales professional faces these valleys, and how you respond determines whether you bounce back stronger or spiral further down.</p>
<h2 id="h-the-confidence-crisis-when-success-breeds-complacency"><strong>The Confidence Crisis: When Success Breeds Complacency</strong></h2>
<p>Dhruv’s story reveals a pattern I see constantly in sales organizations. After a strong Q1, he got comfortable. His dials dropped. He thought he had it all figured out. Sound familiar?</p>
<p>Here’s the brutal truth: Success without discipline is temporary. The moment you stop following the process that got you there, you’re setting yourself up for a fall.</p>
<p>When things started going sideways in April, Dhruv did what most salespeople do—he panicked. He started questioning everything, looking for new scripts on LinkedIn, using AI to find the “perfect” approach. Everything except the one thing that would actually help: going back to basics.</p>
<h2 id="h-the-fundamentals-never-go-out-of-style"><strong>The Fundamentals Never Go Out of Style</strong></h2>
<p>I told Dhruv about John Smoltz, the Cy Young Award-winning pitcher who spoke at an event I attended. Smoltz explained that when baseball players get into a slump, they start changing everything—looking for magic pills, new techniques, secret solutions.</p>
<p>But here’s what champions do differently: They go back to the fundamentals.</p>
<p>Take Kobe Bryant. Every morning at 4 AM, he’d spend three to four hours working on the same basic skills he learned as a kid. The fundamentals that made him great in the first place.</p>
<p>The same principle applies to<a href="https://salesgravy.com/sales-training/fanatical-prospecting/" rel="nofollow"> fanatical prospecting</a>. When you’re in a slump, you don’t need new techniques—you need to execute the proven process with precision and discipline.</p>
<h2 id="h-process-goals-vs-outcome-goals-the-confidence-builder"><strong>Process Goals vs. Outcome Goals: The Confidence Builder</strong></h2>
<p>When your confidence is shaken, outcome goals become your enemy. Focusing on “I need to close three deals this week” when you’re struggling just adds pressure and anxiety.</p>
<p>Instead, shift to process goals:</p>
<ul>
<li>How many calls will you make today?</li>
<li>Are you using your<a href="https://salesgravy.com/sales-training/objection-handling/" rel="nofollow"> five-step framework</a> consistently?</li>
<li>Are you delivering your ledge statements with conviction?</li>
<li>Are you following up with discipline?</li>
</ul>
<p>I shared with Dhruv my own experience from when I was 24 and going through a terrible quarter. I was so down I didn’t want to come to work. Here’s how I climbed out:</p>
<p>I started with 10-minute call blocks. Call for 10 minutes, then read three pages of an inspirational sales book as a reward. Rinse and repeat.</p>
<p>Within 30 days, I was performing well. Within 90 days, I was the number one rep in my region.</p>
<p>The key wasn’t finding a secret technique. It was trusting the <a href="https://salesgravy.com/why-you-need-to-become-obsessed-with-process-goals-money-monday/" rel="nofollow">process in shorter, manageable increments</a>.</p>
<h2 id="h-the-economic-reality-when-markets-tighten-double-down"><strong>The Economic Reality: When Markets Tighten, Double Down</strong></h2>
<p>Dhruv’s slump coincided with companies pulling back on spending. But here’s what most reps get wrong: When markets tighten, you need to make more calls, not fewer.</p>
<p>The prospects with budget and urgency are still out there, they’re just harder to find. That means more activity, not less. More discipline, not shortcuts.</p>
<p>This is exactly what I cover in<a href="https://salesgravy.com/selling-in-a-crisis-free-chapter/" rel="nofollow"> <em>Selling in a Crisis</em></a>—when economic conditions get tough, the fundamentals become even more critical.</p>
<h2 id="h-your-confidence-comeback-action-plan"><strong>Your Confidence Comeback Action Plan</strong></h2>
<p>If you’re in a confidence slump right now, here’s your roadmap back:</p>
<p><strong>Stop Looking for Magic Solutions</strong> Get off LinkedIn. Stop asking AI for the perfect script. The answer isn’t out there—it’s in the process you already know works.</p>
<p><strong>Break It Down</strong> When confidence is low, work in shorter blocks. Fifteen-minute call sessions with quick wins and self-recognition for executing the process correctly.</p>
<p><strong>Focus on the Process</strong> Track your activities, not just your outcomes. How many dials? How many conversations? How many discovery questions asked? Celebrate the process execution.</p>
<p><strong>Get Back to Your Routine</strong> Just like my golf recovery story, when things go sideways, don’t change everything—get back to your proven routine and rhythm.</p>
<p><strong>Double Down on Activity</strong> If the market is tighter, you need more activity to find the same opportunities. More calls, more emails, more touchpoints.</p>
<h2 id="h-the-mental-game-confidence-comes-from-within"><strong>The Mental Game: Confidence Comes From Within</strong></h2>
<p>Here’s what I told Dhruv, and what I’m telling you: I can’t give you confidence. Confidence comes from the inside, not from the outside.</p>
<p>Yes, success builds confidence. But when you’re not getting external validation, the only place confidence comes from is your commitment to the process.</p>
<p>Every time you make that call when you don’t feel like it, every time you follow the script when you want to wing it, every time you push through the discomfort—that’s where real confidence is built.</p>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>Your slump isn’t permanent. Your confidence crisis isn’t career-ending. But your response determines everything.</p>
<p>Stop looking for shortcuts. Stop changing what already worked. Trust the process that got you there in the first place, and execute it with the discipline of a champion.</p>
<p>Remember: The fundamentals never fail—we just fail to execute them consistently.</p>
<p>Get back to basics. Trust the process. Make the calls.</p>
<p>That’s how you build lasting confidence. That’s how you turn slumps into comebacks. And that’s how you develop into an elite sales professional who can weather any storm.</p>
<hr/>
<p>Ready to master the fundamentals that build unshakeable confidence? Check out our comprehensive<a href="https://salesgravy.com/sales-training/" rel="nofollow"> <em>prospecting and pipeline management training</em></a> to develop the skills and mindset of elite performers.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a scenario that’ll hit close to home: What do you do when you were crushing your numbers just months ago, but now you can’t seem to close anything and your confidence is in the gutter?&lt;/p&gt;
&lt;p&gt;That’s exactly what happened to Dhruv, a business development rep from Saint Louis. After figuring out his rhythm in Q1 and hitting strong performance numbers, he found himself in a two-month slump with low attainment and shattered confidence.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re not alone. Every sales professional faces these valleys, and how you respond determines whether you bounce back stronger or spiral further down.&lt;/p&gt;
&lt;h2 id=&#34;h-the-confidence-crisis-when-success-breeds-complacency&#34;&gt;&lt;strong&gt;The Confidence Crisis: When Success Breeds Complacency&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Dhruv’s story reveals a pattern I see constantly in sales organizations. After a strong Q1, he got comfortable. His dials dropped. He thought he had it all figured out. Sound familiar?&lt;/p&gt;
&lt;p&gt;Here’s the brutal truth: Success without discipline is temporary. The moment you stop following the process that got you there, you’re setting yourself up for a fall.&lt;/p&gt;
&lt;p&gt;When things started going sideways in April, Dhruv did what most salespeople do—he panicked. He started questioning everything, looking for new scripts on LinkedIn, using AI to find the “perfect” approach. Everything except the one thing that would actually help: going back to basics.&lt;/p&gt;
&lt;h2 id=&#34;h-the-fundamentals-never-go-out-of-style&#34;&gt;&lt;strong&gt;The Fundamentals Never Go Out of Style&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;I told Dhruv about John Smoltz, the Cy Young Award-winning pitcher who spoke at an event I attended. Smoltz explained that when baseball players get into a slump, they start changing everything—looking for magic pills, new techniques, secret solutions.&lt;/p&gt;
&lt;p&gt;But here’s what champions do differently: They go back to the fundamentals.&lt;/p&gt;
&lt;p&gt;Take Kobe Bryant. Every morning at 4 AM, he’d spend three to four hours working on the same basic skills he learned as a kid. The fundamentals that made him great in the first place.&lt;/p&gt;
&lt;p&gt;The same principle applies to&lt;a href=&#34;https://salesgravy.com/sales-training/fanatical-prospecting/&#34; rel=&#34;nofollow&#34;&gt; fanatical prospecting&lt;/a&gt;. When you’re in a slump, you don’t need new techniques—you need to execute the proven process with precision and discipline.&lt;/p&gt;
&lt;h2 id=&#34;h-process-goals-vs-outcome-goals-the-confidence-builder&#34;&gt;&lt;strong&gt;Process Goals vs. Outcome Goals: The Confidence Builder&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When your confidence is shaken, outcome goals become your enemy. Focusing on “I need to close three deals this week” when you’re struggling just adds pressure and anxiety.&lt;/p&gt;
&lt;p&gt;Instead, shift to process goals:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;How many calls will you make today?&lt;/li&gt;
&lt;li&gt;Are you using your&lt;a href=&#34;https://salesgravy.com/sales-training/objection-handling/&#34; rel=&#34;nofollow&#34;&gt; five-step framework&lt;/a&gt; consistently?&lt;/li&gt;
&lt;li&gt;Are you delivering your ledge statements with conviction?&lt;/li&gt;
&lt;li&gt;Are you following up with discipline?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;I shared with Dhruv my own experience from when I was 24 and going through a terrible quarter. I was so down I didn’t want to come to work. Here’s how I climbed out:&lt;/p&gt;
&lt;p&gt;I started with 10-minute call blocks. Call for 10 minutes, then read three pages of an inspirational sales book as a reward. Rinse and repeat.&lt;/p&gt;
&lt;p&gt;Within 30 days, I was performing well. Within 90 days, I was the number one rep in my region.&lt;/p&gt;
&lt;p&gt;The key wasn’t finding a secret technique. It was trusting the &lt;a href=&#34;https://salesgravy.com/why-you-need-to-become-obsessed-with-process-goals-money-monday/&#34; rel=&#34;nofollow&#34;&gt;process in shorter, manageable increments&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-the-economic-reality-when-markets-tighten-double-down&#34;&gt;&lt;strong&gt;The Economic Reality: When Markets Tighten, Double Down&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Dhruv’s slump coincided with companies pulling back on spending. But here’s what most reps get wrong: When markets tighten, you need to make more calls, not fewer.&lt;/p&gt;
&lt;p&gt;The prospects with budget and urgency are still out there, they’re just harder to find. That means more activity, not less. More discipline, not shortcuts.&lt;/p&gt;
&lt;p&gt;This is exactly what I cover in&lt;a href=&#34;https://salesgravy.com/selling-in-a-crisis-free-chapter/&#34; rel=&#34;nofollow&#34;&gt; &lt;em&gt;Selling in a Crisis&lt;/em&gt;&lt;/a&gt;—when economic conditions get tough, the fundamentals become even more critical.&lt;/p&gt;
&lt;h2 id=&#34;h-your-confidence-comeback-action-plan&#34;&gt;&lt;strong&gt;Your Confidence Comeback Action Plan&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re in a confidence slump right now, here’s your roadmap back:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Stop Looking for Magic Solutions&lt;/strong&gt; Get off LinkedIn. Stop asking AI for the perfect script. The answer isn’t out there—it’s in the process you already know works.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Break It Down&lt;/strong&gt; When confidence is low, work in shorter blocks. Fifteen-minute call sessions with quick wins and self-recognition for executing the process correctly.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Focus on the Process&lt;/strong&gt; Track your activities, not just your outcomes. How many dials? How many conversations? How many discovery questions asked? Celebrate the process execution.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Get Back to Your Routine&lt;/strong&gt; Just like my golf recovery story, when things go sideways, don’t change everything—get back to your proven routine and rhythm.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Double Down on Activity&lt;/strong&gt; If the market is tighter, you need more activity to find the same opportunities. More calls, more emails, more touchpoints.&lt;/p&gt;
&lt;h2 id=&#34;h-the-mental-game-confidence-comes-from-within&#34;&gt;&lt;strong&gt;The Mental Game: Confidence Comes From Within&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s what I told Dhruv, and what I’m telling you: I can’t give you confidence. Confidence comes from the inside, not from the outside.&lt;/p&gt;
&lt;p&gt;Yes, success builds confidence. But when you’re not getting external validation, the only place confidence comes from is your commitment to the process.&lt;/p&gt;
&lt;p&gt;Every time you make that call when you don’t feel like it, every time you follow the script when you want to wing it, every time you push through the discomfort—that’s where real confidence is built.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your slump isn’t permanent. Your confidence crisis isn’t career-ending. But your response determines everything.&lt;/p&gt;
&lt;p&gt;Stop looking for shortcuts. Stop changing what already worked. Trust the process that got you there in the first place, and execute it with the discipline of a champion.&lt;/p&gt;
&lt;p&gt;Remember: The fundamentals never fail—we just fail to execute them consistently.&lt;/p&gt;
&lt;p&gt;Get back to basics. Trust the process. Make the calls.&lt;/p&gt;
&lt;p&gt;That’s how you build lasting confidence. That’s how you turn slumps into comebacks. And that’s how you develop into an elite sales professional who can weather any storm.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Ready to master the fundamentals that build unshakeable confidence? Check out our comprehensive&lt;a href=&#34;https://salesgravy.com/sales-training/&#34; rel=&#34;nofollow&#34;&gt; &lt;em&gt;prospecting and pipeline management training&lt;/em&gt;&lt;/a&gt; to develop the skills and mindset of elite performers.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-sales-confidence-disappears-and-what-actually-brings-it-back-ask-jeb/</link>
                <pubDate>Tue, 22 Jul 2025 22:32:00 &#43;0000</pubDate>
                <itunes:duration>856</itunes:duration>
                
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How Agentic AI Will Amplify Your Sales Team</itunes:title>
                <title>How Agentic AI Will Amplify Your Sales Team</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Will AI steal your sales team&amp;#8217;s jobs?&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s the question haunting every sales floor conversation and keeping leaders up at night. But here&amp;#8217;s the crucial insight: The biggest threat to your team’s sales careers lies in misinterpreting &lt;a href=&#34;https://www.salesgravy.university/courses/ai-basics&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;AI&amp;#8217;s role.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;While the debate rages over robots replacing salespeople, forward-thinking organizations are already embracing &amp;#8220;Agentic AI.&amp;#8221; This isn&amp;#8217;t your typical automation that just speeds up email sequences. It&amp;#8217;s a completely different approach that turns AI into your sales team&amp;#8217;s secret weapon, not their replacement.&lt;/p&gt;
&lt;p&gt;The companies getting this right aren&amp;#8217;t asking &amp;#8220;How do we cut costs with AI?&amp;#8221; They&amp;#8217;re asking, &amp;#8220;How do we make our best salespeople unstoppable?&amp;#8221; The answer is reshaping the entire profession, and it&amp;#8217;s happening faster than you think.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-agentic-ai-is-far-from-old-school-automation&#34;&gt;Agentic AI is Far From Old-School Automation&lt;/h2&gt;
&lt;p&gt;Most sales leaders think AI is about efficiency, and they’re wrong. They think teams will only send more emails, make more calls, and process more leads. That&amp;#8217;s old-school automation thinking, not agentic AI&lt;/p&gt;
&lt;p&gt;Agentic AI refers to artificial intelligence systems that can independently make choices and take actions while working toward complicated objectives—all without needing constant human oversight or guidance.&lt;/p&gt;
&lt;p&gt;As Outreach CEO Abhijit Mitra puts it: Agentic AI engines focus on giving salespeople tools that enhance their strengths and simplify their daily tasks.&lt;/p&gt;
&lt;p&gt;Agentic AI enhances human judgment. Instead of automating relationships, it deepens them. Your top performers are successful because they make better decisions, read situations more accurately, and build stronger connections.&lt;/p&gt;
&lt;p&gt;Agentic AI amplifies gives your salespeople superhuman pattern recognition, instant access to contextual insights, and the ability to predict customer needs before prospects even realize them. Your best rep&amp;#8217;s intuition, backed by AI&amp;#8217;s analytical power, becomes an unstoppable combination.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-best-ai-is-custom-built&#34;&gt;The Best AI is Custom Built&lt;/h2&gt;
&lt;p&gt;Too many organizations buy the same generic solution their competitors are using and wonder why they&amp;#8217;re not seeing breakthrough results.&lt;/p&gt;
&lt;p&gt;Your sales process, market, and customers are unique. Your AI should be, too.&lt;/p&gt;
&lt;p&gt;Despite often being an expensive investment, custom AI solutions adapt to your specific industry terminology, recognize your unique buying patterns, and align with your particular sales methodology.&lt;/p&gt;
&lt;p&gt;If your team can&amp;#8217;t find ways to use generative AI effectively, then they need to read The AI Edge by best-selling author Jeb Blount. If they still struggle to use generative AI effectively, it might be time to invest in custom AI that captures and amplifies your unique competitive advantages.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-most-ai-implementations-fail-from-the-start&#34;&gt;Why Most AI Implementations Fail From the Start&lt;/h2&gt;
&lt;p&gt;Before you get excited about AI magic, be warned: Most AI implementations fail spectacularly. Not because the technology is flawed, but because companies skip the unglamorous groundwork.&lt;/p&gt;
&lt;p&gt;Your AI is only as good as your data. Garbage in, garbage out is both a tech cliché and the undeniable reason your CRM feels like a digital junk drawer and your sales forecasts are glorified guesswork.&lt;/p&gt;
&lt;p&gt;Companies that invest in data cleanup before implementing AI see immediate, measurable improvements. It’s more than removing duplicate contacts. It’s about creating a foundation where AI can learn meaningful patterns about your customers, your market, and your sales process.&lt;/p&gt;
&lt;p&gt;Poor data quality limits AI performance and makes it downright dangerous. When AI systems learn from incomplete or incorrect data, they amplify those errors across your entire sales process. Your reps start making decisions based on flawed insights, potentially damaging customer relationships and missing opportunities.&lt;/p&gt;
&lt;p&gt;The lesson? AI transformation is a data governance initiative. Get it right, and everything else becomes possible.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-manage-your-team-s-resistance-to-change&#34;&gt;How to Manage Your Team&amp;#8217;s Resistance to Change&lt;/h2&gt;
&lt;p&gt;Picture this: You announce your AI initiative in Monday&amp;#8217;s sales meeting. Instead of excitement, you&amp;#8217;re met with crossed arms, skeptical looks, and the kind of silence that screams &amp;#8220;we&amp;#8217;re updating our résumés tonight.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Your top performer, Linda, who&amp;#8217;s been crushing quota for three years, is wondering if a machine will soon do her job better. Your veteran rep, Mike, who built his career on relationship-building and gut instinct, feels like you&amp;#8217;re asking him to trust a calculator over his 20 years of experience. Your newer reps are caught between fear and curiosity. Will AI help them catch up faster, or will it expose their inexperience?&lt;/p&gt;
&lt;p&gt;This &lt;a href=&#34;https://salesgravy.com/can-ai-really-replace-salespeople-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;emotional rollercoaster&lt;/a&gt; isn&amp;#8217;t unique to your team. It&amp;#8217;s happening in sales organizations everywhere, and it&amp;#8217;s completely normal. Your people are worried and questioning their professional identity and future security.&lt;/p&gt;
&lt;p&gt;As a sales leader, you need to address these emotional barriers to AI adoption. Your team needs to feel safe to experiment, fail, and learn. This means creating an environment where questions are welcomed, mistakes are learning opportunities, and success is celebrated publicly.&lt;/p&gt;
&lt;p&gt;Start with transparency. Share your vision for how AI will enhance their roles, not replace them. Be specific about what AI will handle (data analysis, pattern recognition, administrative tasks) and what humans will still own (relationship building, creative problem-solving, strategic thinking).&lt;/p&gt;
&lt;p&gt;Be clear about expectations. Yes, they&amp;#8217;ll need to develop new skills. Yes, they&amp;#8217;ll need to adapt their approaches. But emphasize that this evolution actually elevates the profession by allowing them to focus on high-value activities that directly impact customer success.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-evolution-of-sales-roles&#34;&gt;The Evolution of Sales Roles&lt;/h2&gt;
&lt;p&gt;AI will fundamentally reshape what it means to be a salesperson. This transformation won&amp;#8217;t happen overnight, but it will be profound. The administrative and analytical aspects of sales will increasingly be handled by AI, freeing your team to focus on relationship building, strategic thinking, and creative problem-solving.&lt;/p&gt;
&lt;p&gt;Your salespeople will spend more time on high-value activities that directly impact customer success, like understanding complex business challenges, crafting tailored solutions, and building long-term partnerships.&lt;/p&gt;
&lt;p&gt;This &lt;a href=&#34;https://salesgravy.com/why-top-sales-performers-use-ai-as-their-secret-weapon/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;AI evolution&lt;/a&gt; requires continuous learning and skill development. Your sales professionals will need to become more comfortable with data interpretation, more sophisticated in their use of technology, and more strategic in their approach to customer relationships.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-90-day-action-plan-for-successful-ai-implementation&#34;&gt;Your 90-Day Action Plan for Successful AI Implementation&lt;/h2&gt;
&lt;p&gt;Successful AI implementation requires a strategic approach. Here&amp;#8217;s your roadmap for getting it right:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-phase-1-foundation-assessment&#34;&gt;Phase 1: Foundation Assessment&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Audit your current data quality across all systems (CRM, marketing automation, customer service)&lt;/li&gt;
&lt;li&gt;Identify your top 3 sales performance metrics that AI could impact&lt;/li&gt;
&lt;li&gt;Survey your team anonymously about their AI concerns and expectations&lt;/li&gt;
&lt;li&gt;Benchmark your current sales process efficiency and effectiveness&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-phase-2-data-preparation&#34;&gt;Phase 2: Data Preparation&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Launch a data cleanup initiative with clear ownership and deadlines&lt;/li&gt;
&lt;li&gt;Standardize contact fields, deal stages, and activity tracking&lt;/li&gt;
&lt;li&gt;Integrate data sources into a unified view&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-phase-3-solution-selection-and-customization&#34;&gt;Phase 3: Solution Selection and Customization&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Define your specific AI use cases (lead scoring, conversation analysis, forecasting)&lt;/li&gt;
&lt;li&gt;Evaluate vendors based on customization capabilities, not just features&lt;/li&gt;
&lt;li&gt;Run pilot tests with 2-3 solutions using real data&lt;/li&gt;
&lt;li&gt;Negotiate contracts that include extensive customization and training&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-phase-4-pilot-implementation&#34;&gt;Phase 4: Pilot Implementation&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Start with your most AI-curious reps, not necessarily your top performers&lt;/li&gt;
&lt;li&gt;Implement in one specific area (prospecting, deal progression, or customer expansion)&lt;/li&gt;
&lt;li&gt;Create daily feedback loops to capture what&amp;#8217;s working and what isn&amp;#8217;t&lt;/li&gt;
&lt;li&gt;Document concrete wins and share them with the broader team&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;AI won&amp;#8217;t replace salespeople who master it. It&amp;#8217;ll replace salespeople who don&amp;#8217;t.&lt;/p&gt;
&lt;p&gt;If you stall debating whether AI is worth the investment, your competitors will build an unfair advantage. Their reps will close deals faster, predict customer needs with scary accuracy, and cultivate relationships that your team can&amp;#8217;t match.&lt;/p&gt;
&lt;p&gt;The sales leaders who embrace human-AI collaboration will dominate their markets. The ones who wait will spend the next five years playing catch-up.&lt;/p&gt;
&lt;p&gt;The best AI tips and tactics are inside best-selling author Jeb Blount&amp;#8217;s&amp;#160;&lt;em&gt;&lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The AI Edge&lt;/a&gt;.&amp;#160;&lt;/em&gt;Pick it up today.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Will AI steal your sales team’s jobs?</p>
<p>It’s the question haunting every sales floor conversation and keeping leaders up at night. But here’s the crucial insight: The biggest threat to your team’s sales careers lies in misinterpreting <a href="https://www.salesgravy.university/courses/ai-basics" rel="nofollow">AI’s role.</a></p>
<p>While the debate rages over robots replacing salespeople, forward-thinking organizations are already embracing “Agentic AI.” This isn’t your typical automation that just speeds up email sequences. It’s a completely different approach that turns AI into your sales team’s secret weapon, not their replacement.</p>
<p>The companies getting this right aren’t asking “How do we cut costs with AI?” They’re asking, “How do we make our best salespeople unstoppable?” The answer is reshaping the entire profession, and it’s happening faster than you think.</p>
<h2 id="h-agentic-ai-is-far-from-old-school-automation">Agentic AI is Far From Old-School Automation</h2>
<p>Most sales leaders think AI is about efficiency, and they’re wrong. They think teams will only send more emails, make more calls, and process more leads. That’s old-school automation thinking, not agentic AI</p>
<p>Agentic AI refers to artificial intelligence systems that can independently make choices and take actions while working toward complicated objectives—all without needing constant human oversight or guidance.</p>
<p>As Outreach CEO Abhijit Mitra puts it: Agentic AI engines focus on giving salespeople tools that enhance their strengths and simplify their daily tasks.</p>
<p>Agentic AI enhances human judgment. Instead of automating relationships, it deepens them. Your top performers are successful because they make better decisions, read situations more accurately, and build stronger connections.</p>
<p>Agentic AI amplifies gives your salespeople superhuman pattern recognition, instant access to contextual insights, and the ability to predict customer needs before prospects even realize them. Your best rep’s intuition, backed by AI’s analytical power, becomes an unstoppable combination.</p>
<h2 id="h-the-best-ai-is-custom-built">The Best AI is Custom Built</h2>
<p>Too many organizations buy the same generic solution their competitors are using and wonder why they’re not seeing breakthrough results.</p>
<p>Your sales process, market, and customers are unique. Your AI should be, too.</p>
<p>Despite often being an expensive investment, custom AI solutions adapt to your specific industry terminology, recognize your unique buying patterns, and align with your particular sales methodology.</p>
<p>If your team can’t find ways to use generative AI effectively, then they need to read The AI Edge by best-selling author Jeb Blount. If they still struggle to use generative AI effectively, it might be time to invest in custom AI that captures and amplifies your unique competitive advantages.</p>
<h2 id="h-why-most-ai-implementations-fail-from-the-start">Why Most AI Implementations Fail From the Start</h2>
<p>Before you get excited about AI magic, be warned: Most AI implementations fail spectacularly. Not because the technology is flawed, but because companies skip the unglamorous groundwork.</p>
<p>Your AI is only as good as your data. Garbage in, garbage out is both a tech cliché and the undeniable reason your CRM feels like a digital junk drawer and your sales forecasts are glorified guesswork.</p>
<p>Companies that invest in data cleanup before implementing AI see immediate, measurable improvements. It’s more than removing duplicate contacts. It’s about creating a foundation where AI can learn meaningful patterns about your customers, your market, and your sales process.</p>
<p>Poor data quality limits AI performance and makes it downright dangerous. When AI systems learn from incomplete or incorrect data, they amplify those errors across your entire sales process. Your reps start making decisions based on flawed insights, potentially damaging customer relationships and missing opportunities.</p>
<p>The lesson? AI transformation is a data governance initiative. Get it right, and everything else becomes possible.</p>
<h2 id="h-how-to-manage-your-team-s-resistance-to-change">How to Manage Your Team’s Resistance to Change</h2>
<p>Picture this: You announce your AI initiative in Monday’s sales meeting. Instead of excitement, you’re met with crossed arms, skeptical looks, and the kind of silence that screams “we’re updating our résumés tonight.”</p>
<p>Your top performer, Linda, who’s been crushing quota for three years, is wondering if a machine will soon do her job better. Your veteran rep, Mike, who built his career on relationship-building and gut instinct, feels like you’re asking him to trust a calculator over his 20 years of experience. Your newer reps are caught between fear and curiosity. Will AI help them catch up faster, or will it expose their inexperience?</p>
<p>This <a href="https://salesgravy.com/can-ai-really-replace-salespeople-ask-jeb/" rel="nofollow">emotional rollercoaster</a> isn’t unique to your team. It’s happening in sales organizations everywhere, and it’s completely normal. Your people are worried and questioning their professional identity and future security.</p>
<p>As a sales leader, you need to address these emotional barriers to AI adoption. Your team needs to feel safe to experiment, fail, and learn. This means creating an environment where questions are welcomed, mistakes are learning opportunities, and success is celebrated publicly.</p>
<p>Start with transparency. Share your vision for how AI will enhance their roles, not replace them. Be specific about what AI will handle (data analysis, pattern recognition, administrative tasks) and what humans will still own (relationship building, creative problem-solving, strategic thinking).</p>
<p>Be clear about expectations. Yes, they’ll need to develop new skills. Yes, they’ll need to adapt their approaches. But emphasize that this evolution actually elevates the profession by allowing them to focus on high-value activities that directly impact customer success.</p>
<h2 id="h-the-evolution-of-sales-roles">The Evolution of Sales Roles</h2>
<p>AI will fundamentally reshape what it means to be a salesperson. This transformation won’t happen overnight, but it will be profound. The administrative and analytical aspects of sales will increasingly be handled by AI, freeing your team to focus on relationship building, strategic thinking, and creative problem-solving.</p>
<p>Your salespeople will spend more time on high-value activities that directly impact customer success, like understanding complex business challenges, crafting tailored solutions, and building long-term partnerships.</p>
<p>This <a href="https://salesgravy.com/why-top-sales-performers-use-ai-as-their-secret-weapon/" rel="nofollow">AI evolution</a> requires continuous learning and skill development. Your sales professionals will need to become more comfortable with data interpretation, more sophisticated in their use of technology, and more strategic in their approach to customer relationships.</p>
<h2 id="h-your-90-day-action-plan-for-successful-ai-implementation">Your 90-Day Action Plan for Successful AI Implementation</h2>
<p>Successful AI implementation requires a strategic approach. Here’s your roadmap for getting it right:</p>
<h3 id="h-phase-1-foundation-assessment">Phase 1: Foundation Assessment</h3>
<ul>
<li>Audit your current data quality across all systems (CRM, marketing automation, customer service)</li>
<li>Identify your top 3 sales performance metrics that AI could impact</li>
<li>Survey your team anonymously about their AI concerns and expectations</li>
<li>Benchmark your current sales process efficiency and effectiveness</li>
</ul>
<h3 id="h-phase-2-data-preparation">Phase 2: Data Preparation</h3>
<ul>
<li>Launch a data cleanup initiative with clear ownership and deadlines</li>
<li>Standardize contact fields, deal stages, and activity tracking</li>
<li>Integrate data sources into a unified view</li>
</ul>
<h3 id="h-phase-3-solution-selection-and-customization">Phase 3: Solution Selection and Customization</h3>
<ul>
<li>Define your specific AI use cases (lead scoring, conversation analysis, forecasting)</li>
<li>Evaluate vendors based on customization capabilities, not just features</li>
<li>Run pilot tests with 2-3 solutions using real data</li>
<li>Negotiate contracts that include extensive customization and training</li>
</ul>
<h3 id="h-phase-4-pilot-implementation">Phase 4: Pilot Implementation</h3>
<ul>
<li>Start with your most AI-curious reps, not necessarily your top performers</li>
<li>Implement in one specific area (prospecting, deal progression, or customer expansion)</li>
<li>Create daily feedback loops to capture what’s working and what isn’t</li>
<li>Document concrete wins and share them with the broader team</li>
</ul>
<h2 id="h-the-bottom-line">The Bottom Line</h2>
<p>AI won’t replace salespeople who master it. It’ll replace salespeople who don’t.</p>
<p>If you stall debating whether AI is worth the investment, your competitors will build an unfair advantage. Their reps will close deals faster, predict customer needs with scary accuracy, and cultivate relationships that your team can’t match.</p>
<p>The sales leaders who embrace human-AI collaboration will dominate their markets. The ones who wait will spend the next five years playing catch-up.</p>
<p>The best AI tips and tactics are inside best-selling author Jeb Blount’s <em><a href="https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479" rel="nofollow">The AI Edge</a>. </em>Pick it up today.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Will AI steal your sales team’s jobs?&lt;/p&gt;
&lt;p&gt;It’s the question haunting every sales floor conversation and keeping leaders up at night. But here’s the crucial insight: The biggest threat to your team’s sales careers lies in misinterpreting &lt;a href=&#34;https://www.salesgravy.university/courses/ai-basics&#34; rel=&#34;nofollow&#34;&gt;AI’s role.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;While the debate rages over robots replacing salespeople, forward-thinking organizations are already embracing “Agentic AI.” This isn’t your typical automation that just speeds up email sequences. It’s a completely different approach that turns AI into your sales team’s secret weapon, not their replacement.&lt;/p&gt;
&lt;p&gt;The companies getting this right aren’t asking “How do we cut costs with AI?” They’re asking, “How do we make our best salespeople unstoppable?” The answer is reshaping the entire profession, and it’s happening faster than you think.&lt;/p&gt;
&lt;h2 id=&#34;h-agentic-ai-is-far-from-old-school-automation&#34;&gt;Agentic AI is Far From Old-School Automation&lt;/h2&gt;
&lt;p&gt;Most sales leaders think AI is about efficiency, and they’re wrong. They think teams will only send more emails, make more calls, and process more leads. That’s old-school automation thinking, not agentic AI&lt;/p&gt;
&lt;p&gt;Agentic AI refers to artificial intelligence systems that can independently make choices and take actions while working toward complicated objectives—all without needing constant human oversight or guidance.&lt;/p&gt;
&lt;p&gt;As Outreach CEO Abhijit Mitra puts it: Agentic AI engines focus on giving salespeople tools that enhance their strengths and simplify their daily tasks.&lt;/p&gt;
&lt;p&gt;Agentic AI enhances human judgment. Instead of automating relationships, it deepens them. Your top performers are successful because they make better decisions, read situations more accurately, and build stronger connections.&lt;/p&gt;
&lt;p&gt;Agentic AI amplifies gives your salespeople superhuman pattern recognition, instant access to contextual insights, and the ability to predict customer needs before prospects even realize them. Your best rep’s intuition, backed by AI’s analytical power, becomes an unstoppable combination.&lt;/p&gt;
&lt;h2 id=&#34;h-the-best-ai-is-custom-built&#34;&gt;The Best AI is Custom Built&lt;/h2&gt;
&lt;p&gt;Too many organizations buy the same generic solution their competitors are using and wonder why they’re not seeing breakthrough results.&lt;/p&gt;
&lt;p&gt;Your sales process, market, and customers are unique. Your AI should be, too.&lt;/p&gt;
&lt;p&gt;Despite often being an expensive investment, custom AI solutions adapt to your specific industry terminology, recognize your unique buying patterns, and align with your particular sales methodology.&lt;/p&gt;
&lt;p&gt;If your team can’t find ways to use generative AI effectively, then they need to read The AI Edge by best-selling author Jeb Blount. If they still struggle to use generative AI effectively, it might be time to invest in custom AI that captures and amplifies your unique competitive advantages.&lt;/p&gt;
&lt;h2 id=&#34;h-why-most-ai-implementations-fail-from-the-start&#34;&gt;Why Most AI Implementations Fail From the Start&lt;/h2&gt;
&lt;p&gt;Before you get excited about AI magic, be warned: Most AI implementations fail spectacularly. Not because the technology is flawed, but because companies skip the unglamorous groundwork.&lt;/p&gt;
&lt;p&gt;Your AI is only as good as your data. Garbage in, garbage out is both a tech cliché and the undeniable reason your CRM feels like a digital junk drawer and your sales forecasts are glorified guesswork.&lt;/p&gt;
&lt;p&gt;Companies that invest in data cleanup before implementing AI see immediate, measurable improvements. It’s more than removing duplicate contacts. It’s about creating a foundation where AI can learn meaningful patterns about your customers, your market, and your sales process.&lt;/p&gt;
&lt;p&gt;Poor data quality limits AI performance and makes it downright dangerous. When AI systems learn from incomplete or incorrect data, they amplify those errors across your entire sales process. Your reps start making decisions based on flawed insights, potentially damaging customer relationships and missing opportunities.&lt;/p&gt;
&lt;p&gt;The lesson? AI transformation is a data governance initiative. Get it right, and everything else becomes possible.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-manage-your-team-s-resistance-to-change&#34;&gt;How to Manage Your Team’s Resistance to Change&lt;/h2&gt;
&lt;p&gt;Picture this: You announce your AI initiative in Monday’s sales meeting. Instead of excitement, you’re met with crossed arms, skeptical looks, and the kind of silence that screams “we’re updating our résumés tonight.”&lt;/p&gt;
&lt;p&gt;Your top performer, Linda, who’s been crushing quota for three years, is wondering if a machine will soon do her job better. Your veteran rep, Mike, who built his career on relationship-building and gut instinct, feels like you’re asking him to trust a calculator over his 20 years of experience. Your newer reps are caught between fear and curiosity. Will AI help them catch up faster, or will it expose their inexperience?&lt;/p&gt;
&lt;p&gt;This &lt;a href=&#34;https://salesgravy.com/can-ai-really-replace-salespeople-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;emotional rollercoaster&lt;/a&gt; isn’t unique to your team. It’s happening in sales organizations everywhere, and it’s completely normal. Your people are worried and questioning their professional identity and future security.&lt;/p&gt;
&lt;p&gt;As a sales leader, you need to address these emotional barriers to AI adoption. Your team needs to feel safe to experiment, fail, and learn. This means creating an environment where questions are welcomed, mistakes are learning opportunities, and success is celebrated publicly.&lt;/p&gt;
&lt;p&gt;Start with transparency. Share your vision for how AI will enhance their roles, not replace them. Be specific about what AI will handle (data analysis, pattern recognition, administrative tasks) and what humans will still own (relationship building, creative problem-solving, strategic thinking).&lt;/p&gt;
&lt;p&gt;Be clear about expectations. Yes, they’ll need to develop new skills. Yes, they’ll need to adapt their approaches. But emphasize that this evolution actually elevates the profession by allowing them to focus on high-value activities that directly impact customer success.&lt;/p&gt;
&lt;h2 id=&#34;h-the-evolution-of-sales-roles&#34;&gt;The Evolution of Sales Roles&lt;/h2&gt;
&lt;p&gt;AI will fundamentally reshape what it means to be a salesperson. This transformation won’t happen overnight, but it will be profound. The administrative and analytical aspects of sales will increasingly be handled by AI, freeing your team to focus on relationship building, strategic thinking, and creative problem-solving.&lt;/p&gt;
&lt;p&gt;Your salespeople will spend more time on high-value activities that directly impact customer success, like understanding complex business challenges, crafting tailored solutions, and building long-term partnerships.&lt;/p&gt;
&lt;p&gt;This &lt;a href=&#34;https://salesgravy.com/why-top-sales-performers-use-ai-as-their-secret-weapon/&#34; rel=&#34;nofollow&#34;&gt;AI evolution&lt;/a&gt; requires continuous learning and skill development. Your sales professionals will need to become more comfortable with data interpretation, more sophisticated in their use of technology, and more strategic in their approach to customer relationships.&lt;/p&gt;
&lt;h2 id=&#34;h-your-90-day-action-plan-for-successful-ai-implementation&#34;&gt;Your 90-Day Action Plan for Successful AI Implementation&lt;/h2&gt;
&lt;p&gt;Successful AI implementation requires a strategic approach. Here’s your roadmap for getting it right:&lt;/p&gt;
&lt;h3 id=&#34;h-phase-1-foundation-assessment&#34;&gt;Phase 1: Foundation Assessment&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;Audit your current data quality across all systems (CRM, marketing automation, customer service)&lt;/li&gt;
&lt;li&gt;Identify your top 3 sales performance metrics that AI could impact&lt;/li&gt;
&lt;li&gt;Survey your team anonymously about their AI concerns and expectations&lt;/li&gt;
&lt;li&gt;Benchmark your current sales process efficiency and effectiveness&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&#34;h-phase-2-data-preparation&#34;&gt;Phase 2: Data Preparation&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;Launch a data cleanup initiative with clear ownership and deadlines&lt;/li&gt;
&lt;li&gt;Standardize contact fields, deal stages, and activity tracking&lt;/li&gt;
&lt;li&gt;Integrate data sources into a unified view&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&#34;h-phase-3-solution-selection-and-customization&#34;&gt;Phase 3: Solution Selection and Customization&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;Define your specific AI use cases (lead scoring, conversation analysis, forecasting)&lt;/li&gt;
&lt;li&gt;Evaluate vendors based on customization capabilities, not just features&lt;/li&gt;
&lt;li&gt;Run pilot tests with 2-3 solutions using real data&lt;/li&gt;
&lt;li&gt;Negotiate contracts that include extensive customization and training&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&#34;h-phase-4-pilot-implementation&#34;&gt;Phase 4: Pilot Implementation&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;Start with your most AI-curious reps, not necessarily your top performers&lt;/li&gt;
&lt;li&gt;Implement in one specific area (prospecting, deal progression, or customer expansion)&lt;/li&gt;
&lt;li&gt;Create daily feedback loops to capture what’s working and what isn’t&lt;/li&gt;
&lt;li&gt;Document concrete wins and share them with the broader team&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;The Bottom Line&lt;/h2&gt;
&lt;p&gt;AI won’t replace salespeople who master it. It’ll replace salespeople who don’t.&lt;/p&gt;
&lt;p&gt;If you stall debating whether AI is worth the investment, your competitors will build an unfair advantage. Their reps will close deals faster, predict customer needs with scary accuracy, and cultivate relationships that your team can’t match.&lt;/p&gt;
&lt;p&gt;The sales leaders who embrace human-AI collaboration will dominate their markets. The ones who wait will spend the next five years playing catch-up.&lt;/p&gt;
&lt;p&gt;The best AI tips and tactics are inside best-selling author Jeb Blount’s &lt;em&gt;&lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479&#34; rel=&#34;nofollow&#34;&gt;The AI Edge&lt;/a&gt;. &lt;/em&gt;Pick it up today.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 17 Jul 2025 23:17:00 &#43;0000</pubDate>
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                <itunes:title>Comp Plan Mistakes That Sabotage Your Sales Team (Ask Jeb)</itunes:title>
                <title>Comp Plan Mistakes That Sabotage Your Sales Team (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;How can one comp plan mistake sabotage your sales team before they even start?&amp;#160;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the challenge facing Adam and Laura from the Rossen Law Firm in Florida. After attending one of our Dallas workshops, they made the bold decision to transition to a non-attorney sales team. Six weeks later, they&amp;#8217;re all in on the strategy but hitting a wall on one critical issue: compensation structure.&lt;/p&gt;
&lt;p&gt;The problem? Like most law firms making this transition, they&amp;#8217;re stuck in the traditional legal mindset when it comes to paying salespeople. They can&amp;#8217;t pay direct commissions because of fee-splitting regulations, but they&amp;#8217;re struggling to create a compensation plan that motivates high performance.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re not alone. This is the No. 1 stumbling block I see when law firms try to build professional sales teams, and it&amp;#8217;s costing them their best talent before they even get started.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-legal-industry-s-compensation-conundrum&#34;&gt;&lt;strong&gt;The Legal Industry&amp;#8217;s Compensation Conundrum&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most law firms approach sales compensation like they&amp;#8217;re hiring another paralegal instead of recognizing they&amp;#8217;re building a revenue-generating machine.&lt;/p&gt;
&lt;p&gt;The traditional legal industry operates on billable hours, retainers, and partnership tracks. But sales? Sales is about results, motivation, and creating an environment where top performers want to stay and mediocre performers either level up or leave.&lt;/p&gt;
&lt;p&gt;When you try to force a square peg (sales compensation) into a round hole (traditional legal compensation), you get exactly what Adam and Laura discovered: confusion, frustration, and the risk of incentivizing the wrong behaviors.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-fee-splitting-regulations-actually-work-in-your-favor&#34;&gt;&lt;strong&gt;Why Fee-Splitting Regulations Actually Work in Your Favor&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Before you start cursing the legal profession&amp;#8217;s restrictions on fee-splitting, let me share something that might surprise you: This limitation can force you to build a better compensation structure than most sales organizations.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s why: Instead of lazy commission-based thinking, you&amp;#8217;re forced to get creative with performance bonuses tied to specific outcomes. This means you can build a compensation plan that rewards the behaviors you actually want, not just the easy stuff.&lt;/p&gt;
&lt;p&gt;The key is shifting from a commission mindset to a &lt;strong&gt;performance bonus mindset&lt;/strong&gt;. This isn&amp;#8217;t just semantic; it&amp;#8217;s a fundamental change in how you think about motivating your sales team. This approach requires strong leadership fundamentals, which is why understanding&lt;a href=&#34;https://salesgravy.com/how-to-create-a-sales-accountability-culture/&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-create-a-sales-accountability-culture/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;how to create a sales accountability culture&lt;/a&gt;&lt;/strong&gt; becomes critical to your success.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-three-layer-compensation-framework-that-actually-works&#34;&gt;&lt;strong&gt;The Three-Layer Compensation Framework That Actually Works&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When I work with law firms on this challenge, I recommend a three-layer approach that satisfies legal requirements while creating real motivation:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-layer-1-competitive-base-salary&#34;&gt;&lt;strong&gt;Layer 1: Competitive Base Salary&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This is your foundation. Pay a competitive salary that attracts superstar talent. Why? Because when you pay superstar wages, you can hold people accountable for superstar performance without them saying &amp;#8220;you&amp;#8217;re not incentivizing me for that.&amp;#8221;&lt;/p&gt;
&lt;p&gt;If most of your comp is salary, you can explain expectations clearly and apply leadership, motivation, and inspiration to get people to do the hard things without getting paid extra for everything.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-layer-2-individual-performance-bonuses-monthly&#34;&gt;&lt;strong&gt;Layer 2: Individual Performance Bonuses (Monthly)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Focus on activity-based goals that drive results:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Follow-up completion rates&lt;/li&gt;
&lt;li&gt;Number of qualified calls taken&lt;/li&gt;
&lt;li&gt;Conversion rates from initial contact to consultation&lt;/li&gt;
&lt;li&gt;Client onboarding task completion&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These should be measured monthly because salespeople need tighter timelines to stay motivated. The fundamentals of effective follow-up and systematic prospecting become crucial here. &lt;em&gt;This&lt;/em&gt; is where&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; &lt;strong&gt;mastering fanatical prospecting principles&lt;/strong&gt;&lt;/a&gt; makes the difference between good and great performance.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-layer-3-team-and-firm-level-bonuses-quarterly-annual&#34;&gt;&lt;strong&gt;Layer 3: Team and Firm-Level Bonuses (Quarterly/Annual)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This is where you create real ownership mentality:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Quarterly team goals&lt;/strong&gt;: Total new clients signed above baseline&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Annual firm goals&lt;/strong&gt;: Overall revenue growth and profitability targets&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Everyone participates in firm-level success, making your sales team feel like partners in growth, not just employees grinding for a paycheck.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-scenario-planning-you-can-t-skip&#34;&gt;&lt;strong&gt;The Scenario Planning You Can&amp;#8217;t Skip&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s where most law firms mess up: They create a compensation plan without thinking through the unintended consequences. Since you&amp;#8217;re lawyers, you&amp;#8217;re better equipped than most industries to do this right.&lt;/p&gt;
&lt;p&gt;Sit down and scenario plan every possible worst-case behavior:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;What if they rush through calls to hit quantity goals?&lt;/li&gt;
&lt;li&gt;What if they only focus on easy cases and ignore complex ones?&lt;/li&gt;
&lt;li&gt;What if they oversell and create client satisfaction issues?&lt;/li&gt;
&lt;li&gt;What if they start competing against one another instead of collaborating?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;For each scenario, ask: &amp;#8220;Are we willing to accept this risk?&amp;#8221; If not, adjust the plan. If yes, commit to coaching against those behaviors through leadership, not just compensation design.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-non-monetary-incentives&#34;&gt;&lt;strong&gt;The Power of Non-Monetary Incentives&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Don&amp;#8217;t underestimate the power of recognition, trophies, and status. Some of your best performers will work harder for public recognition than for an extra $500 bonus.&lt;/p&gt;
&lt;p&gt;Consider creating:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Monthly recognition programs&lt;/li&gt;
&lt;li&gt;Quarterly awards ceremonies&lt;/li&gt;
&lt;li&gt;Annual top performer retreats&lt;/li&gt;
&lt;li&gt;Public acknowledgment in firm communications&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;You&amp;#8217;d be amazed how people will work for a trophy or recognition when combined with fair monetary compensation.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-implement-without-paralysis&#34;&gt;&lt;strong&gt;How to Implement Without Paralysis&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The biggest mistake I see law firms make is overthinking this to the point of paralysis. You&amp;#8217;ll never solve for every scenario upfront, and that&amp;#8217;s okay.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s your action plan:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Start with a solid base salary&lt;/strong&gt; that attracts quality talent&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Add simple, measurable monthly bonuses&lt;/strong&gt; tied to key activities&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Layer in team and firm bonuses&lt;/strong&gt; for broader ownership&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Plan for quarterly reviews&lt;/strong&gt; to adjust based on what you learn&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Watch for unintended behaviors&lt;/strong&gt; and coach through them&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Remember: You can&amp;#8217;t legislate perfect behavior through compensation alone. The best compensation plans create motivation, while good leadership creates the culture that sustains high performance.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-your-sales-team-the-right-way&#34;&gt;&lt;strong&gt;Building Your Sales Team the Right Way&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This compensation challenge is really about something bigger: building a professional sales culture within a legal framework. When you get this right, you&amp;#8217;re&amp;#160;building a revenue engine that respects your profession&amp;#8217;s ethics while driving sustainable growth.&lt;/p&gt;
&lt;p&gt;The firms that figure this out survive the transition to non-attorney sales teams, &lt;em&gt;and &lt;/em&gt;they dominate their markets while maintaining the professional standards that make great law firms great.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Ready to build a high-performance sales team that works within legal industry constraints? Get access to our complete&lt;a href=&#34;https://www.salesgravy.university/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy University training platform&lt;/a&gt; &lt;/strong&gt;with courses specifically designed for professional services firms and sales leadership development.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>How can one comp plan mistake sabotage your sales team before they even start? </p>
<p>That’s the challenge facing Adam and Laura from the Rossen Law Firm in Florida. After attending one of our Dallas workshops, they made the bold decision to transition to a non-attorney sales team. Six weeks later, they’re all in on the strategy but hitting a wall on one critical issue: compensation structure.</p>
<p>The problem? Like most law firms making this transition, they’re stuck in the traditional legal mindset when it comes to paying salespeople. They can’t pay direct commissions because of fee-splitting regulations, but they’re struggling to create a compensation plan that motivates high performance.</p>
<p>If you’re nodding your head right now, you’re not alone. This is the No. 1 stumbling block I see when law firms try to build professional sales teams, and it’s costing them their best talent before they even get started.</p>
<h2 id="h-the-legal-industry-s-compensation-conundrum"><strong>The Legal Industry’s Compensation Conundrum</strong></h2>
<p>Most law firms approach sales compensation like they’re hiring another paralegal instead of recognizing they’re building a revenue-generating machine.</p>
<p>The traditional legal industry operates on billable hours, retainers, and partnership tracks. But sales? Sales is about results, motivation, and creating an environment where top performers want to stay and mediocre performers either level up or leave.</p>
<p>When you try to force a square peg (sales compensation) into a round hole (traditional legal compensation), you get exactly what Adam and Laura discovered: confusion, frustration, and the risk of incentivizing the wrong behaviors.</p>
<h2 id="h-why-fee-splitting-regulations-actually-work-in-your-favor"><strong>Why Fee-Splitting Regulations Actually Work in Your Favor</strong></h2>
<p>Before you start cursing the legal profession’s restrictions on fee-splitting, let me share something that might surprise you: This limitation can force you to build a better compensation structure than most sales organizations.</p>
<p>Here’s why: Instead of lazy commission-based thinking, you’re forced to get creative with performance bonuses tied to specific outcomes. This means you can build a compensation plan that rewards the behaviors you actually want, not just the easy stuff.</p>
<p>The key is shifting from a commission mindset to a <strong>performance bonus mindset</strong>. This isn’t just semantic; it’s a fundamental change in how you think about motivating your sales team. This approach requires strong leadership fundamentals, which is why understanding<a href="https://salesgravy.com/how-to-create-a-sales-accountability-culture/" rel="nofollow"> </a><strong><a href="https://salesgravy.com/how-to-create-a-sales-accountability-culture/" rel="nofollow">how to create a sales accountability culture</a></strong> becomes critical to your success.</p>
<h2 id="h-the-three-layer-compensation-framework-that-actually-works"><strong>The Three-Layer Compensation Framework That Actually Works</strong></h2>
<p>When I work with law firms on this challenge, I recommend a three-layer approach that satisfies legal requirements while creating real motivation:</p>
<h3 id="h-layer-1-competitive-base-salary"><strong>Layer 1: Competitive Base Salary</strong></h3>
<p>This is your foundation. Pay a competitive salary that attracts superstar talent. Why? Because when you pay superstar wages, you can hold people accountable for superstar performance without them saying “you’re not incentivizing me for that.”</p>
<p>If most of your comp is salary, you can explain expectations clearly and apply leadership, motivation, and inspiration to get people to do the hard things without getting paid extra for everything.</p>
<h3 id="h-layer-2-individual-performance-bonuses-monthly"><strong>Layer 2: Individual Performance Bonuses (Monthly)</strong></h3>
<p>Focus on activity-based goals that drive results:</p>
<ul>
<li>Follow-up completion rates</li>
<li>Number of qualified calls taken</li>
<li>Conversion rates from initial contact to consultation</li>
<li>Client onboarding task completion</li>
</ul>
<p>These should be measured monthly because salespeople need tighter timelines to stay motivated. The fundamentals of effective follow-up and systematic prospecting become crucial here. <em>This</em> is where<a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow"> <strong>mastering fanatical prospecting principles</strong></a> makes the difference between good and great performance.</p>
<h3 id="h-layer-3-team-and-firm-level-bonuses-quarterly-annual"><strong>Layer 3: Team and Firm-Level Bonuses (Quarterly/Annual)</strong></h3>
<p>This is where you create real ownership mentality:</p>
<ul>
<li><strong>Quarterly team goals</strong>: Total new clients signed above baseline</li>
<li><strong>Annual firm goals</strong>: Overall revenue growth and profitability targets</li>
</ul>
<p>Everyone participates in firm-level success, making your sales team feel like partners in growth, not just employees grinding for a paycheck.</p>
<h2 id="h-the-scenario-planning-you-can-t-skip"><strong>The Scenario Planning You Can’t Skip</strong></h2>
<p>Here’s where most law firms mess up: They create a compensation plan without thinking through the unintended consequences. Since you’re lawyers, you’re better equipped than most industries to do this right.</p>
<p>Sit down and scenario plan every possible worst-case behavior:</p>
<ul>
<li>What if they rush through calls to hit quantity goals?</li>
<li>What if they only focus on easy cases and ignore complex ones?</li>
<li>What if they oversell and create client satisfaction issues?</li>
<li>What if they start competing against one another instead of collaborating?</li>
</ul>
<p>For each scenario, ask: “Are we willing to accept this risk?” If not, adjust the plan. If yes, commit to coaching against those behaviors through leadership, not just compensation design.</p>
<h2 id="h-the-power-of-non-monetary-incentives"><strong>The Power of Non-Monetary Incentives</strong></h2>
<p>Don’t underestimate the power of recognition, trophies, and status. Some of your best performers will work harder for public recognition than for an extra $500 bonus.</p>
<p>Consider creating:</p>
<ul>
<li>Monthly recognition programs</li>
<li>Quarterly awards ceremonies</li>
<li>Annual top performer retreats</li>
<li>Public acknowledgment in firm communications</li>
</ul>
<p>You’d be amazed how people will work for a trophy or recognition when combined with fair monetary compensation.</p>
<h2 id="h-how-to-implement-without-paralysis"><strong>How to Implement Without Paralysis</strong></h2>
<p>The biggest mistake I see law firms make is overthinking this to the point of paralysis. You’ll never solve for every scenario upfront, and that’s okay.</p>
<p>Here’s your action plan:</p>
<ol>
<li><strong>Start with a solid base salary</strong> that attracts quality talent</li>
<li><strong>Add simple, measurable monthly bonuses</strong> tied to key activities</li>
<li><strong>Layer in team and firm bonuses</strong> for broader ownership</li>
<li><strong>Plan for quarterly reviews</strong> to adjust based on what you learn</li>
<li><strong>Watch for unintended behaviors</strong> and coach through them</li>
</ol>
<p>Remember: You can’t legislate perfect behavior through compensation alone. The best compensation plans create motivation, while good leadership creates the culture that sustains high performance.</p>
<h2 id="h-building-your-sales-team-the-right-way"><strong>Building Your Sales Team the Right Way</strong></h2>
<p>This compensation challenge is really about something bigger: building a professional sales culture within a legal framework. When you get this right, you’re building a revenue engine that respects your profession’s ethics while driving sustainable growth.</p>
<p>The firms that figure this out survive the transition to non-attorney sales teams, <em>and </em>they dominate their markets while maintaining the professional standards that make great law firms great.</p>
<hr/>
<p>Ready to build a high-performance sales team that works within legal industry constraints? Get access to our complete<a href="https://www.salesgravy.university/" rel="nofollow"> </a><strong><a href="https://www.salesgravy.university/" rel="nofollow">Sales Gravy University training platform</a> </strong>with courses specifically designed for professional services firms and sales leadership development.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;How can one comp plan mistake sabotage your sales team before they even start? &lt;/p&gt;
&lt;p&gt;That’s the challenge facing Adam and Laura from the Rossen Law Firm in Florida. After attending one of our Dallas workshops, they made the bold decision to transition to a non-attorney sales team. Six weeks later, they’re all in on the strategy but hitting a wall on one critical issue: compensation structure.&lt;/p&gt;
&lt;p&gt;The problem? Like most law firms making this transition, they’re stuck in the traditional legal mindset when it comes to paying salespeople. They can’t pay direct commissions because of fee-splitting regulations, but they’re struggling to create a compensation plan that motivates high performance.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re not alone. This is the No. 1 stumbling block I see when law firms try to build professional sales teams, and it’s costing them their best talent before they even get started.&lt;/p&gt;
&lt;h2 id=&#34;h-the-legal-industry-s-compensation-conundrum&#34;&gt;&lt;strong&gt;The Legal Industry’s Compensation Conundrum&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most law firms approach sales compensation like they’re hiring another paralegal instead of recognizing they’re building a revenue-generating machine.&lt;/p&gt;
&lt;p&gt;The traditional legal industry operates on billable hours, retainers, and partnership tracks. But sales? Sales is about results, motivation, and creating an environment where top performers want to stay and mediocre performers either level up or leave.&lt;/p&gt;
&lt;p&gt;When you try to force a square peg (sales compensation) into a round hole (traditional legal compensation), you get exactly what Adam and Laura discovered: confusion, frustration, and the risk of incentivizing the wrong behaviors.&lt;/p&gt;
&lt;h2 id=&#34;h-why-fee-splitting-regulations-actually-work-in-your-favor&#34;&gt;&lt;strong&gt;Why Fee-Splitting Regulations Actually Work in Your Favor&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Before you start cursing the legal profession’s restrictions on fee-splitting, let me share something that might surprise you: This limitation can force you to build a better compensation structure than most sales organizations.&lt;/p&gt;
&lt;p&gt;Here’s why: Instead of lazy commission-based thinking, you’re forced to get creative with performance bonuses tied to specific outcomes. This means you can build a compensation plan that rewards the behaviors you actually want, not just the easy stuff.&lt;/p&gt;
&lt;p&gt;The key is shifting from a commission mindset to a &lt;strong&gt;performance bonus mindset&lt;/strong&gt;. This isn’t just semantic; it’s a fundamental change in how you think about motivating your sales team. This approach requires strong leadership fundamentals, which is why understanding&lt;a href=&#34;https://salesgravy.com/how-to-create-a-sales-accountability-culture/&#34; rel=&#34;nofollow&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-create-a-sales-accountability-culture/&#34; rel=&#34;nofollow&#34;&gt;how to create a sales accountability culture&lt;/a&gt;&lt;/strong&gt; becomes critical to your success.&lt;/p&gt;
&lt;h2 id=&#34;h-the-three-layer-compensation-framework-that-actually-works&#34;&gt;&lt;strong&gt;The Three-Layer Compensation Framework That Actually Works&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When I work with law firms on this challenge, I recommend a three-layer approach that satisfies legal requirements while creating real motivation:&lt;/p&gt;
&lt;h3 id=&#34;h-layer-1-competitive-base-salary&#34;&gt;&lt;strong&gt;Layer 1: Competitive Base Salary&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This is your foundation. Pay a competitive salary that attracts superstar talent. Why? Because when you pay superstar wages, you can hold people accountable for superstar performance without them saying “you’re not incentivizing me for that.”&lt;/p&gt;
&lt;p&gt;If most of your comp is salary, you can explain expectations clearly and apply leadership, motivation, and inspiration to get people to do the hard things without getting paid extra for everything.&lt;/p&gt;
&lt;h3 id=&#34;h-layer-2-individual-performance-bonuses-monthly&#34;&gt;&lt;strong&gt;Layer 2: Individual Performance Bonuses (Monthly)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Focus on activity-based goals that drive results:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Follow-up completion rates&lt;/li&gt;
&lt;li&gt;Number of qualified calls taken&lt;/li&gt;
&lt;li&gt;Conversion rates from initial contact to consultation&lt;/li&gt;
&lt;li&gt;Client onboarding task completion&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These should be measured monthly because salespeople need tighter timelines to stay motivated. The fundamentals of effective follow-up and systematic prospecting become crucial here. &lt;em&gt;This&lt;/em&gt; is where&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt; &lt;strong&gt;mastering fanatical prospecting principles&lt;/strong&gt;&lt;/a&gt; makes the difference between good and great performance.&lt;/p&gt;
&lt;h3 id=&#34;h-layer-3-team-and-firm-level-bonuses-quarterly-annual&#34;&gt;&lt;strong&gt;Layer 3: Team and Firm-Level Bonuses (Quarterly/Annual)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This is where you create real ownership mentality:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Quarterly team goals&lt;/strong&gt;: Total new clients signed above baseline&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Annual firm goals&lt;/strong&gt;: Overall revenue growth and profitability targets&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Everyone participates in firm-level success, making your sales team feel like partners in growth, not just employees grinding for a paycheck.&lt;/p&gt;
&lt;h2 id=&#34;h-the-scenario-planning-you-can-t-skip&#34;&gt;&lt;strong&gt;The Scenario Planning You Can’t Skip&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s where most law firms mess up: They create a compensation plan without thinking through the unintended consequences. Since you’re lawyers, you’re better equipped than most industries to do this right.&lt;/p&gt;
&lt;p&gt;Sit down and scenario plan every possible worst-case behavior:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;What if they rush through calls to hit quantity goals?&lt;/li&gt;
&lt;li&gt;What if they only focus on easy cases and ignore complex ones?&lt;/li&gt;
&lt;li&gt;What if they oversell and create client satisfaction issues?&lt;/li&gt;
&lt;li&gt;What if they start competing against one another instead of collaborating?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;For each scenario, ask: “Are we willing to accept this risk?” If not, adjust the plan. If yes, commit to coaching against those behaviors through leadership, not just compensation design.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-non-monetary-incentives&#34;&gt;&lt;strong&gt;The Power of Non-Monetary Incentives&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Don’t underestimate the power of recognition, trophies, and status. Some of your best performers will work harder for public recognition than for an extra $500 bonus.&lt;/p&gt;
&lt;p&gt;Consider creating:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Monthly recognition programs&lt;/li&gt;
&lt;li&gt;Quarterly awards ceremonies&lt;/li&gt;
&lt;li&gt;Annual top performer retreats&lt;/li&gt;
&lt;li&gt;Public acknowledgment in firm communications&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;You’d be amazed how people will work for a trophy or recognition when combined with fair monetary compensation.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-implement-without-paralysis&#34;&gt;&lt;strong&gt;How to Implement Without Paralysis&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The biggest mistake I see law firms make is overthinking this to the point of paralysis. You’ll never solve for every scenario upfront, and that’s okay.&lt;/p&gt;
&lt;p&gt;Here’s your action plan:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Start with a solid base salary&lt;/strong&gt; that attracts quality talent&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Add simple, measurable monthly bonuses&lt;/strong&gt; tied to key activities&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Layer in team and firm bonuses&lt;/strong&gt; for broader ownership&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Plan for quarterly reviews&lt;/strong&gt; to adjust based on what you learn&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Watch for unintended behaviors&lt;/strong&gt; and coach through them&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Remember: You can’t legislate perfect behavior through compensation alone. The best compensation plans create motivation, while good leadership creates the culture that sustains high performance.&lt;/p&gt;
&lt;h2 id=&#34;h-building-your-sales-team-the-right-way&#34;&gt;&lt;strong&gt;Building Your Sales Team the Right Way&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This compensation challenge is really about something bigger: building a professional sales culture within a legal framework. When you get this right, you’re building a revenue engine that respects your profession’s ethics while driving sustainable growth.&lt;/p&gt;
&lt;p&gt;The firms that figure this out survive the transition to non-attorney sales teams, &lt;em&gt;and &lt;/em&gt;they dominate their markets while maintaining the professional standards that make great law firms great.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Ready to build a high-performance sales team that works within legal industry constraints? Get access to our complete&lt;a href=&#34;https://www.salesgravy.university/&#34; rel=&#34;nofollow&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University training platform&lt;/a&gt; &lt;/strong&gt;with courses specifically designed for professional services firms and sales leadership development.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/comp-plan-mistakes-that-sabotage-your-sales-team-ask-jeb/</link>
                <pubDate>Tue, 15 Jul 2025 21:32:00 &#43;0000</pubDate>
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                <itunes:title>The 3-Call Fallacy: Why Most Sales Reps Quit Prospecting Too Early</itunes:title>
                <title>The 3-Call Fallacy: Why Most Sales Reps Quit Prospecting Too Early</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;How many times do you actually attempt to reach out to a prospect before you give up?&lt;/p&gt;
&lt;p&gt;On the Sales Gravy Podcast, Jessica Stokes calls out a common sales reality when prospecting:&lt;/p&gt;
&lt;p&gt;“We all know the average salesperson typically stops after three, maybe four attempts before moving on. We assume they&amp;#8217;re not interested. We want to find a juicier lead.”&lt;/p&gt;
&lt;p&gt;This common behavior defines The 3-Call Fallacy—the flawed belief that if someone doesn’t respond after a few tries, they’re not interested. It’s where you probably tap out and tell yourself you’ve done enough.&lt;/p&gt;
&lt;p&gt;You haven’t. Persistence is key.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-salespeople-quit-prospecting-too-early&#34;&gt;&lt;strong&gt;Why Salespeople Quit Prospecting Too Early&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The premature retreat from prospecting isn&amp;#8217;t about laziness; it&amp;#8217;s rooted in fundamental misconceptions and fear.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-fear-of-being-annoying&#34;&gt;&lt;strong&gt;The Fear of Being Annoying&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The most common excuse? “I don’t want to be a pest.”&amp;#160;&lt;/p&gt;
&lt;p&gt;You leave a voicemail, send an email, maybe try LinkedIn, and then you back off. You tell yourself you’re giving them space.&lt;/p&gt;
&lt;p&gt;But &lt;strong&gt;your prospect doesn&amp;#8217;t remember you.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re looking at your CRM thinking, &amp;#8220;This is my sixth attempt—I&amp;#8217;m going to tick this guy off,&amp;#8221; your prospect likely has no idea who you are. To them, today&amp;#8217;s call feels like the first time you&amp;#8217;ve reached out.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-momentum-killer&#34;&gt;&lt;strong&gt;The Momentum Killer&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Spacing out your touchpoints &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;destroys any traction&lt;/a&gt;&lt;/strong&gt; you might have built. Waiting a week—or worse, a month—between messages forces you to restart every time. That familiar name? Forgotten. That compelling message? Gone.&lt;/p&gt;
&lt;p&gt;Momentum is built with consistency. Familiarity breeds trust, but only if you stay in front of them long enough to become familiar.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-4-steps-of-building-a-fanatical-prospecting-sequence&#34;&gt;&lt;strong&gt;The 4 Steps of Building a Fanatical Prospecting Sequence&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The fix? Being fanatical about sequencing.&amp;#160;&lt;/p&gt;
&lt;p&gt;It’s about consistent, well-timed, multi-channel outreach that keeps your message fresh and front of mind.&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Stay Consistent: &lt;/strong&gt;Don’t let more than a few days pass between touchpoints. Regular rhythm creates recall. Think of it like a steady drumbeat—not a one-time boom.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use Multiple Channels: &lt;/strong&gt;Your prospect may ignore emails but answer LinkedIn. Or they may screen unknown numbers but reply to a personalized video. Use all the tools available:
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Phone calls&lt;/li&gt;
&lt;li&gt;Emails&lt;/li&gt;
&lt;li&gt;LinkedIn messages&lt;/li&gt;
&lt;li&gt;Video messages&lt;/li&gt;
&lt;li&gt;Direct mail (for high-value prospects)&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track Your True Attempt Rate: &lt;/strong&gt;Most reps overestimate their persistence. Implement a rigorous tracking system, whether in your CRM or a simple spreadsheet, to log every single touchpoint.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Reframe Your Mindset: &lt;/strong&gt;You’re not bothering people—you’re offering help. If you believe in your product and know it can solve their problems, &lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34;&gt;persistent outreach is a service&lt;/a&gt;, not a nuisance.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-prospecting-challenge&#34;&gt;&lt;strong&gt;The Prospecting Challenge&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ready to put this into action? Take 20-50 leads and run a sequence over the next 30-45 days. Make contact attempts every few days using multiple channels. Track your progress.&lt;/p&gt;
&lt;p&gt;You’ll likely discover:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Responses after 8, 10, even 12 attempts.&lt;/li&gt;
&lt;li&gt;Prospects saying things like &amp;#8220;I&amp;#8217;m glad you reached out again&amp;#8221; or &amp;#8220;I was thinking about calling you back.&amp;#8221;&lt;/li&gt;
&lt;li&gt;Booked appointments you never would have gotten with the traditional 3-call approach.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-3-common-personal-objections-and-why-they-re-wrong&#34;&gt;&lt;strong&gt;3 Common Personal Objections (And Why They&amp;#8217;re Wrong)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This is where self-sabotage shows up. Let’s break down the common excuses:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;&amp;#8220;I don&amp;#8217;t want to be annoying.&amp;#8221;&lt;/strong&gt; Your prospect deleted your voicemail in 10 seconds. They&amp;#8217;re not sitting there with a map of all your attempts, getting angrier with each one.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;&amp;#8220;If they were interested, they would have called back.&amp;#8221; &lt;/strong&gt;People are busy. Interest doesn&amp;#8217;t always translate to immediate action.&amp;#160;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;&amp;#8220;I need to focus on warmer leads.&amp;#8221; &lt;/strong&gt;Every lead starts cold. The difference between a cold lead and a warm lead is often just consistent, value-driven follow-up. You make them warm.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-discipline-factor-every-attempt-counts&#34;&gt;&lt;strong&gt;The Discipline Factor: Every Attempt Counts&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Just like you can&amp;#8217;t run a 10K after one day of training, you can&amp;#8217;t expect immediate results from prospecting. It&amp;#8217;s a cumulative effort that builds momentum over time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Start Small: &lt;/strong&gt;Don&amp;#8217;t try to overhaul your entire prospecting approach overnight. Pick 20 leads and build a 30-45 day sequence. Master this small batch, then scale up.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Use Your CRM: &lt;/strong&gt;If it’s not tracked, it didn’t happen. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/a-company-is-only-as-srong-as-their-crm-management/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Consistent CRM usage&lt;/a&gt;&lt;/strong&gt; is non-negotiable for understanding your efforts and optimizing your results. Over time, the data will show you patterns about when prospects typically engage.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Get Comfortable with &amp;#8220;No&amp;#8221;: &lt;/strong&gt;“No” isn’t failure. “No, not now,” “No, we’re under contract,” or “No, budget’s tight” are all valuable intel. A clear no means you can move on clean—or set a strategic follow-up for the future.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;While your competitors are giving up after a few attempts, you can be the persistent professional who stays in front of prospects until they engage.&amp;#160;&lt;/p&gt;
&lt;p&gt;Your prospect&amp;#8217;s lack of immediate response isn&amp;#8217;t personal rejection—it&amp;#8217;s just bad timing. Your job is to be there when the timing improves.&lt;/p&gt;
&lt;p&gt;Stop making excuses. Stop being afraid of annoying people. Start being fanatical about your follow-up.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;&lt;em&gt;Take your prospecting sequences to the next level, set more appointments, build deeper relationships, and close more deals with the techniques in our FREE guide, &lt;/em&gt;How many times do you actually attempt to reach out to a prospect before you give up?&lt;/p&gt;
&lt;p&gt;On the Sales Gravy Podcast, Jessica Stokes calls out a common sales reality when prospecting:&lt;/p&gt;
&lt;p&gt;“We all know the average salesperson typically stops after three, maybe four attempts before moving on. We assume they&amp;#8217;re not interested. We want to find a juicier lead.”&lt;/p&gt;
&lt;p&gt;This common behavior defines The 3-Call Fallacy—the flawed belief that if someone doesn’t respond after a few tries, they’re not interested. It’s where you probably tap out and tell yourself you’ve done enough.&lt;/p&gt;
&lt;p&gt;You haven’t. Persistence is key.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;Why Salespeople Quit Prospecting Too Early&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The premature retreat from prospecting isn&amp;#8217;t about laziness; it&amp;#8217;s rooted in fundamental misconceptions and fear.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;The Fear of Being Annoying&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The most common excuse? “I don’t want to be a pest.”&amp;#160;&lt;/p&gt;
&lt;p&gt;You leave a voicemail, send an email, maybe try LinkedIn, and then you back off. You tell yourself you’re giving them space.&lt;/p&gt;
&lt;p&gt;But &lt;strong&gt;your prospect doesn&amp;#8217;t remember you.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re looking at your CRM thinking, &amp;#8220;This is my sixth attempt—I&amp;#8217;m going to tick this guy off,&amp;#8221; your prospect likely has no idea who you are. To them, today&amp;#8217;s call feels like the first time you&amp;#8217;ve reached out.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;The Momentum Killer&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Spacing out your touchpoints &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;destroys any traction&lt;/a&gt;&lt;/strong&gt; you might have built. Waiting a week—or worse, a month—between messages forces you to restart every time. That familiar name? Forgotten. That compelling message? Gone.&lt;/p&gt;
&lt;p&gt;Momentum is built with consistency. Familiarity breeds trust, but only if you stay in front of them long enough to become familiar.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;The 4 Steps of Building a Fanatical Prospecting Sequence&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The fix? Being fanatical about sequencing.&amp;#160;&lt;/p&gt;
&lt;p&gt;It’s about consistent, well-timed, multi-channel outreach that keeps your message fresh and front of mind.&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Stay Consistent: &lt;/strong&gt;Don’t let more than a few days pass between touchpoints. Regular rhythm creates recall. Think of it like a steady drumbeat—not a one-time boom.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use Multiple Channels: &lt;/strong&gt;Your prospect may ignore emails but answer LinkedIn. Or they may screen unknown numbers but reply to a personalized video. Use all the tools available:
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Phone calls&lt;/li&gt;
&lt;li&gt;Emails&lt;/li&gt;
&lt;li&gt;LinkedIn messages&lt;/li&gt;
&lt;li&gt;Video messages&lt;/li&gt;
&lt;li&gt;Direct mail (for high-value prospects)&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track Your True Attempt Rate: &lt;/strong&gt;Most reps overestimate their persistence. Implement a rigorous tracking system, whether in your CRM or a simple spreadsheet, to log every single touchpoint.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Reframe Your Mindset: &lt;/strong&gt;You’re not bothering people—you’re offering help. If you believe in your product and know it can solve their problems, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;persistent outreach is a service&lt;/a&gt;&lt;/strong&gt;, not a nuisance.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;The Prospecting Challenge&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ready to put this into action? Take 20-50 leads and run a sequence over the next 30-45 days. Make contact attempts every few days using multiple channels. Track your progress.&lt;/p&gt;
&lt;p&gt;You’ll likely discover:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Responses after 8, 10, even 12 attempts.&lt;/li&gt;
&lt;li&gt;Prospects saying things like &amp;#8220;I&amp;#8217;m glad you reached out again&amp;#8221; or &amp;#8220;I was thinking about calling you back.&amp;#8221;&lt;/li&gt;
&lt;li&gt;Booked appointments you never would have gotten with the traditional 3-call approach.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;3 Common Personal Objections (And Why They&amp;#8217;re Wrong)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This is where self-sabotage shows up. Let’s break down the common excuses:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;&amp;#8220;I don&amp;#8217;t want to be annoying.&amp;#8221;&lt;/strong&gt; Your prospect deleted your voicemail in 10 seconds. They&amp;#8217;re not sitting there with a map of all your attempts, getting angrier with each one.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;&amp;#8220;If they were interested, they would have called back.&amp;#8221; &lt;/strong&gt;People are busy. Interest doesn&amp;#8217;t always translate to immediate action.&amp;#160;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;&amp;#8220;I need to focus on warmer leads.&amp;#8221; &lt;/strong&gt;Every lead starts cold. The difference between a cold lead and a warm lead is often just consistent, value-driven follow-up. You make them warm.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;The Discipline Factor: Every Attempt Counts&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Just like you can&amp;#8217;t run a 10K after one day of training, you can&amp;#8217;t expect immediate results from prospecting. It&amp;#8217;s a cumulative effort that builds momentum over time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Start Small: &lt;/strong&gt;Don&amp;#8217;t try to overhaul your entire prospecting approach overnight. Pick 20 leads and build a 30-45 day sequence. Master this small batch, then scale up.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Use Your CRM: &lt;/strong&gt;If it’s not tracked, it didn’t happen. &lt;a href=&#34;https://salesgravy.com/a-company-is-only-as-srong-as-their-crm-management/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Consistent CRM usage&lt;/strong&gt;&lt;/a&gt; is non-negotiable for understanding your efforts and optimizing your results. Over time, the data will show you patterns about when prospects typically engage.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Get Comfortable with &amp;#8220;No&amp;#8221;: &lt;/strong&gt;“No” isn’t failure. “No, not now,” “No, we’re under contract,” or “No, budget’s tight” are all valuable intel. A clear no means you can move on clean—or set a strategic follow-up for the future.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;While your competitors are giving up after a few attempts, you can be the persistent professional who stays in front of prospects until they engage.&amp;#160;&lt;/p&gt;
&lt;p&gt;Your prospect&amp;#8217;s lack of immediate response isn&amp;#8217;t personal rejection—it&amp;#8217;s just bad timing. Your job is to be there when the timing improves.&lt;/p&gt;
&lt;p&gt;Stop making excuses. Stop being afraid of annoying people. Start being fanatical about your follow-up.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;&lt;em&gt;Take your prospecting sequences to the next level, set more appointments, build deeper relationships, and close more deals with the techniques in our FREE guide,&lt;strong&gt; &lt;a href=&#34;https://salesgravy.com/seven-steps-prospecting-sequence-guide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The Seven Steps To Building Effective Prospecting Sequences.&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>How many times do you actually attempt to reach out to a prospect before you give up?</p>
<p>On the Sales Gravy Podcast, Jessica Stokes calls out a common sales reality when prospecting:</p>
<p>“We all know the average salesperson typically stops after three, maybe four attempts before moving on. We assume they’re not interested. We want to find a juicier lead.”</p>
<p>This common behavior defines The 3-Call Fallacy—the flawed belief that if someone doesn’t respond after a few tries, they’re not interested. It’s where you probably tap out and tell yourself you’ve done enough.</p>
<p>You haven’t. Persistence is key. </p>
<h2 id="h-why-salespeople-quit-prospecting-too-early"><strong>Why Salespeople Quit Prospecting Too Early</strong></h2>
<p>The premature retreat from prospecting isn’t about laziness; it’s rooted in fundamental misconceptions and fear.</p>
<h3 id="h-the-fear-of-being-annoying"><strong>The Fear of Being Annoying</strong></h3>
<p>The most common excuse? “I don’t want to be a pest.” </p>
<p>You leave a voicemail, send an email, maybe try LinkedIn, and then you back off. You tell yourself you’re giving them space.</p>
<p>But <strong>your prospect doesn’t remember you.</strong></p>
<p>When you’re looking at your CRM thinking, “This is my sixth attempt—I’m going to tick this guy off,” your prospect likely has no idea who you are. To them, today’s call feels like the first time you’ve reached out.</p>
<h3 id="h-the-momentum-killer"><strong>The Momentum Killer</strong></h3>
<p>Spacing out your touchpoints <strong><a href="https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/" rel="nofollow">destroys any traction</a></strong> you might have built. Waiting a week—or worse, a month—between messages forces you to restart every time. That familiar name? Forgotten. That compelling message? Gone.</p>
<p>Momentum is built with consistency. Familiarity breeds trust, but only if you stay in front of them long enough to become familiar.</p>
<h2 id="h-the-4-steps-of-building-a-fanatical-prospecting-sequence"><strong>The 4 Steps of Building a Fanatical Prospecting Sequence</strong></h2>
<p>The fix? Being fanatical about sequencing. </p>
<p>It’s about consistent, well-timed, multi-channel outreach that keeps your message fresh and front of mind.</p>
<ol>
<li><strong>Stay Consistent: </strong>Don’t let more than a few days pass between touchpoints. Regular rhythm creates recall. Think of it like a steady drumbeat—not a one-time boom.</li>
<li><strong>Use Multiple Channels: </strong>Your prospect may ignore emails but answer LinkedIn. Or they may screen unknown numbers but reply to a personalized video. Use all the tools available:
<ul>
<li>Phone calls</li>
<li>Emails</li>
<li>LinkedIn messages</li>
<li>Video messages</li>
<li>Direct mail (for high-value prospects)</li>
</ul>
</li>
<li><strong>Track Your True Attempt Rate: </strong>Most reps overestimate their persistence. Implement a rigorous tracking system, whether in your CRM or a simple spreadsheet, to log every single touchpoint.</li>
<li><strong>Reframe Your Mindset: </strong>You’re not bothering people—you’re offering help. If you believe in your product and know it can solve their problems, <a href="https://salesgravy.com/the-right-mindset-seals-the-deal/" rel="nofollow">persistent outreach is a service</a>, not a nuisance.</li>
</ol>
<h2 id="h-the-prospecting-challenge"><strong>The Prospecting Challenge</strong></h2>
<p>Ready to put this into action? Take 20-50 leads and run a sequence over the next 30-45 days. Make contact attempts every few days using multiple channels. Track your progress.</p>
<p>You’ll likely discover:</p>
<ul>
<li>Responses after 8, 10, even 12 attempts.</li>
<li>Prospects saying things like “I’m glad you reached out again” or “I was thinking about calling you back.”</li>
<li>Booked appointments you never would have gotten with the traditional 3-call approach.</li>
</ul>
<h2 id="h-3-common-personal-objections-and-why-they-re-wrong"><strong>3 Common Personal Objections (And Why They’re Wrong)</strong></h2>
<p>This is where self-sabotage shows up. Let’s break down the common excuses:</p>
<ol>
<li><strong>“I don’t want to be annoying.”</strong> Your prospect deleted your voicemail in 10 seconds. They’re not sitting there with a map of all your attempts, getting angrier with each one.</li>
<li><strong>“If they were interested, they would have called back.” </strong>People are busy. Interest doesn’t always translate to immediate action. </li>
<li><strong>“I need to focus on warmer leads.” </strong>Every lead starts cold. The difference between a cold lead and a warm lead is often just consistent, value-driven follow-up. You make them warm.</li>
</ol>
<h2 id="h-the-discipline-factor-every-attempt-counts"><strong>The Discipline Factor: Every Attempt Counts</strong></h2>
<p>Just like you can’t run a 10K after one day of training, you can’t expect immediate results from prospecting. It’s a cumulative effort that builds momentum over time.</p>
<p><strong>Start Small: </strong>Don’t try to overhaul your entire prospecting approach overnight. Pick 20 leads and build a 30-45 day sequence. Master this small batch, then scale up.</p>
<p><strong>Use Your CRM: </strong>If it’s not tracked, it didn’t happen. <strong><a href="https://salesgravy.com/a-company-is-only-as-srong-as-their-crm-management/" rel="nofollow">Consistent CRM usage</a></strong> is non-negotiable for understanding your efforts and optimizing your results. Over time, the data will show you patterns about when prospects typically engage.</p>
<p><strong>Get Comfortable with “No”: </strong>“No” isn’t failure. “No, not now,” “No, we’re under contract,” or “No, budget’s tight” are all valuable intel. A clear no means you can move on clean—or set a strategic follow-up for the future.</p>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>While your competitors are giving up after a few attempts, you can be the persistent professional who stays in front of prospects until they engage. </p>
<p>Your prospect’s lack of immediate response isn’t personal rejection—it’s just bad timing. Your job is to be there when the timing improves.</p>
<p>Stop making excuses. Stop being afraid of annoying people. Start being fanatical about your follow-up.</p>
<hr/>
<p><em>Take your prospecting sequences to the next level, set more appointments, build deeper relationships, and close more deals with the techniques in our FREE guide, </em>How many times do you actually attempt to reach out to a prospect before you give up?</p>
<p>On the Sales Gravy Podcast, Jessica Stokes calls out a common sales reality when prospecting:</p>
<p>“We all know the average salesperson typically stops after three, maybe four attempts before moving on. We assume they’re not interested. We want to find a juicier lead.”</p>
<p>This common behavior defines The 3-Call Fallacy—the flawed belief that if someone doesn’t respond after a few tries, they’re not interested. It’s where you probably tap out and tell yourself you’ve done enough.</p>
<p>You haven’t. Persistence is key. </p>
<h2><strong>Why Salespeople Quit Prospecting Too Early</strong></h2>
<p>The premature retreat from prospecting isn’t about laziness; it’s rooted in fundamental misconceptions and fear.</p>
<h3><strong>The Fear of Being Annoying</strong></h3>
<p>The most common excuse? “I don’t want to be a pest.” </p>
<p>You leave a voicemail, send an email, maybe try LinkedIn, and then you back off. You tell yourself you’re giving them space.</p>
<p>But <strong>your prospect doesn’t remember you.</strong></p>
<p>When you’re looking at your CRM thinking, “This is my sixth attempt—I’m going to tick this guy off,” your prospect likely has no idea who you are. To them, today’s call feels like the first time you’ve reached out.</p>
<h3><strong>The Momentum Killer</strong></h3>
<p>Spacing out your touchpoints <strong><a href="https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/" rel="nofollow">destroys any traction</a></strong> you might have built. Waiting a week—or worse, a month—between messages forces you to restart every time. That familiar name? Forgotten. That compelling message? Gone.</p>
<p>Momentum is built with consistency. Familiarity breeds trust, but only if you stay in front of them long enough to become familiar.</p>
<h2><strong>The 4 Steps of Building a Fanatical Prospecting Sequence</strong></h2>
<p>The fix? Being fanatical about sequencing. </p>
<p>It’s about consistent, well-timed, multi-channel outreach that keeps your message fresh and front of mind.</p>
<ol>
<li><strong>Stay Consistent: </strong>Don’t let more than a few days pass between touchpoints. Regular rhythm creates recall. Think of it like a steady drumbeat—not a one-time boom.</li>
<li><strong>Use Multiple Channels: </strong>Your prospect may ignore emails but answer LinkedIn. Or they may screen unknown numbers but reply to a personalized video. Use all the tools available:
<ul>
<li>Phone calls</li>
<li>Emails</li>
<li>LinkedIn messages</li>
<li>Video messages</li>
<li>Direct mail (for high-value prospects)</li>
</ul>
</li>
<li><strong>Track Your True Attempt Rate: </strong>Most reps overestimate their persistence. Implement a rigorous tracking system, whether in your CRM or a simple spreadsheet, to log every single touchpoint.</li>
<li><strong>Reframe Your Mindset: </strong>You’re not bothering people—you’re offering help. If you believe in your product and know it can solve their problems, <strong><a href="https://salesgravy.com/the-right-mindset-seals-the-deal/" rel="nofollow">persistent outreach is a service</a></strong>, not a nuisance.</li>
</ol>
<h2><strong>The Prospecting Challenge</strong></h2>
<p>Ready to put this into action? Take 20-50 leads and run a sequence over the next 30-45 days. Make contact attempts every few days using multiple channels. Track your progress.</p>
<p>You’ll likely discover:</p>
<ul>
<li>Responses after 8, 10, even 12 attempts.</li>
<li>Prospects saying things like “I’m glad you reached out again” or “I was thinking about calling you back.”</li>
<li>Booked appointments you never would have gotten with the traditional 3-call approach.</li>
</ul>
<h2><strong>3 Common Personal Objections (And Why They’re Wrong)</strong></h2>
<p>This is where self-sabotage shows up. Let’s break down the common excuses:</p>
<ol>
<li><strong>“I don’t want to be annoying.”</strong> Your prospect deleted your voicemail in 10 seconds. They’re not sitting there with a map of all your attempts, getting angrier with each one.</li>
<li><strong>“If they were interested, they would have called back.” </strong>People are busy. Interest doesn’t always translate to immediate action. </li>
<li><strong>“I need to focus on warmer leads.” </strong>Every lead starts cold. The difference between a cold lead and a warm lead is often just consistent, value-driven follow-up. You make them warm.</li>
</ol>
<h2><strong>The Discipline Factor: Every Attempt Counts</strong></h2>
<p>Just like you can’t run a 10K after one day of training, you can’t expect immediate results from prospecting. It’s a cumulative effort that builds momentum over time.</p>
<p><strong>Start Small: </strong>Don’t try to overhaul your entire prospecting approach overnight. Pick 20 leads and build a 30-45 day sequence. Master this small batch, then scale up.</p>
<p><strong>Use Your CRM: </strong>If it’s not tracked, it didn’t happen. <a href="https://salesgravy.com/a-company-is-only-as-srong-as-their-crm-management/" rel="nofollow"><strong>Consistent CRM usage</strong></a> is non-negotiable for understanding your efforts and optimizing your results. Over time, the data will show you patterns about when prospects typically engage.</p>
<p><strong>Get Comfortable with “No”: </strong>“No” isn’t failure. “No, not now,” “No, we’re under contract,” or “No, budget’s tight” are all valuable intel. A clear no means you can move on clean—or set a strategic follow-up for the future.</p>
<h2><strong>The Bottom Line</strong></h2>
<p>While your competitors are giving up after a few attempts, you can be the persistent professional who stays in front of prospects until they engage. </p>
<p>Your prospect’s lack of immediate response isn’t personal rejection—it’s just bad timing. Your job is to be there when the timing improves.</p>
<p>Stop making excuses. Stop being afraid of annoying people. Start being fanatical about your follow-up.</p>
<hr/>
<p><em>Take your prospecting sequences to the next level, set more appointments, build deeper relationships, and close more deals with the techniques in our FREE guide,<strong> <a href="https://salesgravy.com/seven-steps-prospecting-sequence-guide/" rel="nofollow">The Seven Steps To Building Effective Prospecting Sequences.</a></strong></em></p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;How many times do you actually attempt to reach out to a prospect before you give up?&lt;/p&gt;
&lt;p&gt;On the Sales Gravy Podcast, Jessica Stokes calls out a common sales reality when prospecting:&lt;/p&gt;
&lt;p&gt;“We all know the average salesperson typically stops after three, maybe four attempts before moving on. We assume they’re not interested. We want to find a juicier lead.”&lt;/p&gt;
&lt;p&gt;This common behavior defines The 3-Call Fallacy—the flawed belief that if someone doesn’t respond after a few tries, they’re not interested. It’s where you probably tap out and tell yourself you’ve done enough.&lt;/p&gt;
&lt;p&gt;You haven’t. Persistence is key. &lt;/p&gt;
&lt;h2 id=&#34;h-why-salespeople-quit-prospecting-too-early&#34;&gt;&lt;strong&gt;Why Salespeople Quit Prospecting Too Early&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The premature retreat from prospecting isn’t about laziness; it’s rooted in fundamental misconceptions and fear.&lt;/p&gt;
&lt;h3 id=&#34;h-the-fear-of-being-annoying&#34;&gt;&lt;strong&gt;The Fear of Being Annoying&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The most common excuse? “I don’t want to be a pest.” &lt;/p&gt;
&lt;p&gt;You leave a voicemail, send an email, maybe try LinkedIn, and then you back off. You tell yourself you’re giving them space.&lt;/p&gt;
&lt;p&gt;But &lt;strong&gt;your prospect doesn’t remember you.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When you’re looking at your CRM thinking, “This is my sixth attempt—I’m going to tick this guy off,” your prospect likely has no idea who you are. To them, today’s call feels like the first time you’ve reached out.&lt;/p&gt;
&lt;h3 id=&#34;h-the-momentum-killer&#34;&gt;&lt;strong&gt;The Momentum Killer&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Spacing out your touchpoints &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/&#34; rel=&#34;nofollow&#34;&gt;destroys any traction&lt;/a&gt;&lt;/strong&gt; you might have built. Waiting a week—or worse, a month—between messages forces you to restart every time. That familiar name? Forgotten. That compelling message? Gone.&lt;/p&gt;
&lt;p&gt;Momentum is built with consistency. Familiarity breeds trust, but only if you stay in front of them long enough to become familiar.&lt;/p&gt;
&lt;h2 id=&#34;h-the-4-steps-of-building-a-fanatical-prospecting-sequence&#34;&gt;&lt;strong&gt;The 4 Steps of Building a Fanatical Prospecting Sequence&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The fix? Being fanatical about sequencing. &lt;/p&gt;
&lt;p&gt;It’s about consistent, well-timed, multi-channel outreach that keeps your message fresh and front of mind.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Stay Consistent: &lt;/strong&gt;Don’t let more than a few days pass between touchpoints. Regular rhythm creates recall. Think of it like a steady drumbeat—not a one-time boom.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use Multiple Channels: &lt;/strong&gt;Your prospect may ignore emails but answer LinkedIn. Or they may screen unknown numbers but reply to a personalized video. Use all the tools available:
&lt;ul&gt;
&lt;li&gt;Phone calls&lt;/li&gt;
&lt;li&gt;Emails&lt;/li&gt;
&lt;li&gt;LinkedIn messages&lt;/li&gt;
&lt;li&gt;Video messages&lt;/li&gt;
&lt;li&gt;Direct mail (for high-value prospects)&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track Your True Attempt Rate: &lt;/strong&gt;Most reps overestimate their persistence. Implement a rigorous tracking system, whether in your CRM or a simple spreadsheet, to log every single touchpoint.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Reframe Your Mindset: &lt;/strong&gt;You’re not bothering people—you’re offering help. If you believe in your product and know it can solve their problems, &lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34; rel=&#34;nofollow&#34;&gt;persistent outreach is a service&lt;/a&gt;, not a nuisance.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-the-prospecting-challenge&#34;&gt;&lt;strong&gt;The Prospecting Challenge&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ready to put this into action? Take 20-50 leads and run a sequence over the next 30-45 days. Make contact attempts every few days using multiple channels. Track your progress.&lt;/p&gt;
&lt;p&gt;You’ll likely discover:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Responses after 8, 10, even 12 attempts.&lt;/li&gt;
&lt;li&gt;Prospects saying things like “I’m glad you reached out again” or “I was thinking about calling you back.”&lt;/li&gt;
&lt;li&gt;Booked appointments you never would have gotten with the traditional 3-call approach.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-3-common-personal-objections-and-why-they-re-wrong&#34;&gt;&lt;strong&gt;3 Common Personal Objections (And Why They’re Wrong)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This is where self-sabotage shows up. Let’s break down the common excuses:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;“I don’t want to be annoying.”&lt;/strong&gt; Your prospect deleted your voicemail in 10 seconds. They’re not sitting there with a map of all your attempts, getting angrier with each one.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;“If they were interested, they would have called back.” &lt;/strong&gt;People are busy. Interest doesn’t always translate to immediate action. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;“I need to focus on warmer leads.” &lt;/strong&gt;Every lead starts cold. The difference between a cold lead and a warm lead is often just consistent, value-driven follow-up. You make them warm.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-the-discipline-factor-every-attempt-counts&#34;&gt;&lt;strong&gt;The Discipline Factor: Every Attempt Counts&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Just like you can’t run a 10K after one day of training, you can’t expect immediate results from prospecting. It’s a cumulative effort that builds momentum over time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Start Small: &lt;/strong&gt;Don’t try to overhaul your entire prospecting approach overnight. Pick 20 leads and build a 30-45 day sequence. Master this small batch, then scale up.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Use Your CRM: &lt;/strong&gt;If it’s not tracked, it didn’t happen. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/a-company-is-only-as-srong-as-their-crm-management/&#34; rel=&#34;nofollow&#34;&gt;Consistent CRM usage&lt;/a&gt;&lt;/strong&gt; is non-negotiable for understanding your efforts and optimizing your results. Over time, the data will show you patterns about when prospects typically engage.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Get Comfortable with “No”: &lt;/strong&gt;“No” isn’t failure. “No, not now,” “No, we’re under contract,” or “No, budget’s tight” are all valuable intel. A clear no means you can move on clean—or set a strategic follow-up for the future.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;While your competitors are giving up after a few attempts, you can be the persistent professional who stays in front of prospects until they engage. &lt;/p&gt;
&lt;p&gt;Your prospect’s lack of immediate response isn’t personal rejection—it’s just bad timing. Your job is to be there when the timing improves.&lt;/p&gt;
&lt;p&gt;Stop making excuses. Stop being afraid of annoying people. Start being fanatical about your follow-up.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;&lt;em&gt;Take your prospecting sequences to the next level, set more appointments, build deeper relationships, and close more deals with the techniques in our FREE guide, &lt;/em&gt;How many times do you actually attempt to reach out to a prospect before you give up?&lt;/p&gt;
&lt;p&gt;On the Sales Gravy Podcast, Jessica Stokes calls out a common sales reality when prospecting:&lt;/p&gt;
&lt;p&gt;“We all know the average salesperson typically stops after three, maybe four attempts before moving on. We assume they’re not interested. We want to find a juicier lead.”&lt;/p&gt;
&lt;p&gt;This common behavior defines The 3-Call Fallacy—the flawed belief that if someone doesn’t respond after a few tries, they’re not interested. It’s where you probably tap out and tell yourself you’ve done enough.&lt;/p&gt;
&lt;p&gt;You haven’t. Persistence is key. &lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;Why Salespeople Quit Prospecting Too Early&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The premature retreat from prospecting isn’t about laziness; it’s rooted in fundamental misconceptions and fear.&lt;/p&gt;
&lt;h3&gt;&lt;strong&gt;The Fear of Being Annoying&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The most common excuse? “I don’t want to be a pest.” &lt;/p&gt;
&lt;p&gt;You leave a voicemail, send an email, maybe try LinkedIn, and then you back off. You tell yourself you’re giving them space.&lt;/p&gt;
&lt;p&gt;But &lt;strong&gt;your prospect doesn’t remember you.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When you’re looking at your CRM thinking, “This is my sixth attempt—I’m going to tick this guy off,” your prospect likely has no idea who you are. To them, today’s call feels like the first time you’ve reached out.&lt;/p&gt;
&lt;h3&gt;&lt;strong&gt;The Momentum Killer&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Spacing out your touchpoints &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/&#34; rel=&#34;nofollow&#34;&gt;destroys any traction&lt;/a&gt;&lt;/strong&gt; you might have built. Waiting a week—or worse, a month—between messages forces you to restart every time. That familiar name? Forgotten. That compelling message? Gone.&lt;/p&gt;
&lt;p&gt;Momentum is built with consistency. Familiarity breeds trust, but only if you stay in front of them long enough to become familiar.&lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;The 4 Steps of Building a Fanatical Prospecting Sequence&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The fix? Being fanatical about sequencing. &lt;/p&gt;
&lt;p&gt;It’s about consistent, well-timed, multi-channel outreach that keeps your message fresh and front of mind.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Stay Consistent: &lt;/strong&gt;Don’t let more than a few days pass between touchpoints. Regular rhythm creates recall. Think of it like a steady drumbeat—not a one-time boom.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use Multiple Channels: &lt;/strong&gt;Your prospect may ignore emails but answer LinkedIn. Or they may screen unknown numbers but reply to a personalized video. Use all the tools available:
&lt;ul&gt;
&lt;li&gt;Phone calls&lt;/li&gt;
&lt;li&gt;Emails&lt;/li&gt;
&lt;li&gt;LinkedIn messages&lt;/li&gt;
&lt;li&gt;Video messages&lt;/li&gt;
&lt;li&gt;Direct mail (for high-value prospects)&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track Your True Attempt Rate: &lt;/strong&gt;Most reps overestimate their persistence. Implement a rigorous tracking system, whether in your CRM or a simple spreadsheet, to log every single touchpoint.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Reframe Your Mindset: &lt;/strong&gt;You’re not bothering people—you’re offering help. If you believe in your product and know it can solve their problems, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34; rel=&#34;nofollow&#34;&gt;persistent outreach is a service&lt;/a&gt;&lt;/strong&gt;, not a nuisance.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2&gt;&lt;strong&gt;The Prospecting Challenge&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ready to put this into action? Take 20-50 leads and run a sequence over the next 30-45 days. Make contact attempts every few days using multiple channels. Track your progress.&lt;/p&gt;
&lt;p&gt;You’ll likely discover:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Responses after 8, 10, even 12 attempts.&lt;/li&gt;
&lt;li&gt;Prospects saying things like “I’m glad you reached out again” or “I was thinking about calling you back.”&lt;/li&gt;
&lt;li&gt;Booked appointments you never would have gotten with the traditional 3-call approach.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;&lt;strong&gt;3 Common Personal Objections (And Why They’re Wrong)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This is where self-sabotage shows up. Let’s break down the common excuses:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;“I don’t want to be annoying.”&lt;/strong&gt; Your prospect deleted your voicemail in 10 seconds. They’re not sitting there with a map of all your attempts, getting angrier with each one.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;“If they were interested, they would have called back.” &lt;/strong&gt;People are busy. Interest doesn’t always translate to immediate action. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;“I need to focus on warmer leads.” &lt;/strong&gt;Every lead starts cold. The difference between a cold lead and a warm lead is often just consistent, value-driven follow-up. You make them warm.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2&gt;&lt;strong&gt;The Discipline Factor: Every Attempt Counts&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Just like you can’t run a 10K after one day of training, you can’t expect immediate results from prospecting. It’s a cumulative effort that builds momentum over time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Start Small: &lt;/strong&gt;Don’t try to overhaul your entire prospecting approach overnight. Pick 20 leads and build a 30-45 day sequence. Master this small batch, then scale up.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Use Your CRM: &lt;/strong&gt;If it’s not tracked, it didn’t happen. &lt;a href=&#34;https://salesgravy.com/a-company-is-only-as-srong-as-their-crm-management/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Consistent CRM usage&lt;/strong&gt;&lt;/a&gt; is non-negotiable for understanding your efforts and optimizing your results. Over time, the data will show you patterns about when prospects typically engage.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Get Comfortable with “No”: &lt;/strong&gt;“No” isn’t failure. “No, not now,” “No, we’re under contract,” or “No, budget’s tight” are all valuable intel. A clear no means you can move on clean—or set a strategic follow-up for the future.&lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;While your competitors are giving up after a few attempts, you can be the persistent professional who stays in front of prospects until they engage. &lt;/p&gt;
&lt;p&gt;Your prospect’s lack of immediate response isn’t personal rejection—it’s just bad timing. Your job is to be there when the timing improves.&lt;/p&gt;
&lt;p&gt;Stop making excuses. Stop being afraid of annoying people. Start being fanatical about your follow-up.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;&lt;em&gt;Take your prospecting sequences to the next level, set more appointments, build deeper relationships, and close more deals with the techniques in our FREE guide,&lt;strong&gt; &lt;a href=&#34;https://salesgravy.com/seven-steps-prospecting-sequence-guide/&#34; rel=&#34;nofollow&#34;&gt;The Seven Steps To Building Effective Prospecting Sequences.&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-3-call-fallacy-why-most-sales-reps-quit-prospecting-too-early/</link>
                <pubDate>Thu, 10 Jul 2025 18:47:00 &#43;0000</pubDate>
                <itunes:duration>3141</itunes:duration>
                
                
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                <itunes:title>What Veteran Sellers Need to Know About Going from Referrals to Social Media (Ask Jeb)</itunes:title>
                <title>What Veteran Sellers Need to Know About Going from Referrals to Social Media (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s the hard truth about social media for sales: You&amp;#8217;re already behind, and it&amp;#8217;s going to be a grind.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the reality Margarita from Dallas discovered when she called into our podcast. She&amp;#8217;s a seasoned realtor with 20&#43; years of experience, built her entire business on referrals and warm market relationships, and suddenly realized she needs to master social media to stay competitive.&lt;/p&gt;
&lt;p&gt;Sound familiar? You&amp;#8217;re not alone if you&amp;#8217;re staring at this digital mountain wondering how the hell you&amp;#8217;re going to climb it.&lt;/p&gt;
&lt;p&gt;But what makes Margarita&amp;#8217;s situation even more challenging and why her story matters to every sales professional reading is this: She&amp;#8217;s trying to compress 20 years of relationship building into a social media strategy that can compete with people who&amp;#8217;ve been doing this for decades.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-tom-cruise-problem-building-your-social-media-presence-takes-time&#34;&gt;&lt;strong&gt;The Tom Cruise Problem: Building Your Social Media Presence Takes Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Remember the first time you saw Tom Cruise in a movie? For me, it was &lt;em&gt;Risky Business&lt;/em&gt;, some kid dancing around in his underwear. He wasn&amp;#8217;t the &amp;#8220;last movie star&amp;#8221; then. He was just another actor trying to make it.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the thing: Today, if you saw Tom Cruise walking down the street, you&amp;#8217;d lose your mind. You&amp;#8217;d want selfies, autographs, the whole nine yards. Why? Because over decades, he created millions of micro-interactions that built trust, familiarity, and fandom.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s exactly what you need to do on social media. You need to create fans of YOU.&lt;/p&gt;
&lt;p&gt;The problem is that most sales professionals want to skip the &lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;relationship-building&lt;/a&gt; phase and jump straight to the closing phase. They want to post a few listing videos and magically generate leads. That&amp;#8217;s not how it works.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-algorithm-rewards-consistency-not-perfection&#34;&gt;&lt;strong&gt;The Algorithm Rewards Consistency, Not Perfection&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the part that&amp;#8217;s going to hurt: You need to post every single day. Not when you feel like it. Not when you have something &amp;#8220;good&amp;#8221; to share. Every. Single. Day.&lt;/p&gt;
&lt;p&gt;When you first start, your content is going to suck. Your first TikTok video? Three people will watch it. Your first Instagram post? Crickets. Your first LinkedIn article? Your mom and your real estate buddy will like it.&lt;/p&gt;
&lt;p&gt;I know because I&amp;#8217;ve been there. We&amp;#8217;ve all been there. The algorithms don&amp;#8217;t care about your feelings—they care about consistency.&lt;/p&gt;
&lt;p&gt;Think about it this way: You&amp;#8217;re not just competing with other sales professionals for attention. You&amp;#8217;re competing with Netflix, YouTube, TikTok, and every other form of entertainment for your prospects&amp;#8217; eyeballs. The only way to win that battle is to show up relentlessly until people start recognizing your name and face.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-two-bucket-strategy-marketing-vs-lead-generation&#34;&gt;&lt;strong&gt;The Two-Bucket Strategy: Marketing vs. Lead Generation&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you think about social media as a sales professional, you need to separate it into two distinct buckets:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Bucket 1: Marketing and Brand Building&lt;/strong&gt; This is about name recognition, familiarity, and staying top-of-mind. When people in your market are ready to buy or sell, your name should be the first one they think of. This bucket is about volume, consistency, and building your personal brand.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Bucket 2: Direct Lead Generation&lt;/strong&gt; This is about watching what prospects are doing, engaging with them directly, and converting social interactions into sales conversations. This bucket is about quality, relationship building, and moving people from digital relationships to actual appointments.&lt;/p&gt;
&lt;p&gt;Most people focus entirely on Bucket 1 and wonder why they&amp;#8217;re not getting leads. Others focus only on Bucket 2 and wonder why their content isn&amp;#8217;t reaching anyone. You need both working in harmony.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-3-pillar-content-strategy-system&#34;&gt;&lt;strong&gt;Your &lt;/strong&gt;&lt;strong&gt;3-Pillar &lt;/strong&gt;&lt;strong&gt;Content Strategy System&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what you need to post consistently:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Original Content:&lt;/strong&gt; This is your unique perspective, your experience, your stories. If you&amp;#8217;re a 20-year veteran like Margarita, you have war stories that new agents don&amp;#8217;t. You&amp;#8217;ve survived market crashes, interest rate spikes, and industry changes. Share that wisdom.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Curated Content:&lt;/strong&gt; Find industry articles, market reports, and news relevant to your prospects. But don&amp;#8217;t just share them—add your own insight. Become an expert by building on other people&amp;#8217;s content.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Engagement Content:&lt;/strong&gt; This is where most people fail. They post and ghost. They put content out there and disappear. Social media is called &amp;#8220;social&amp;#8221; for a reason. When people comment, respond. When they share, acknowledge it. When they ask questions, answer them.&lt;/p&gt;
&lt;p&gt;The magic happens in the comments section, not in the original post.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-this-feels-impossible-and-how-to-do-it-anyway&#34;&gt;&lt;strong&gt;Why This Feels Impossible (And How to Do It Anyway)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let me be straight with you: Social media for sales professionals is a freaking grind. It&amp;#8217;s hard. It&amp;#8217;s exhausting. Every day you&amp;#8217;re trying to figure out what to post, how to engage, what to say.&lt;/p&gt;
&lt;p&gt;You can use AI to help generate ideas and even draft content, but you still need to show up, be authentic, and put in the work. There&amp;#8217;s no shortcut, no hack, no magic bullet.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the good news: If you&amp;#8217;re established in your field like Margarita, you have a massive advantage. You already know how to build relationships, ask questions, and solve problems. You already understand your clients&amp;#8217; pain points and concerns.&lt;/p&gt;
&lt;p&gt;Social media is just a new channel for doing what you already do well.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-6-month-reality-check&#34;&gt;&lt;strong&gt;The 6-Month Reality Check&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Don&amp;#8217;t expect miracles in the first month. Or the second. Or even the third.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re looking at 6 to 18 months of consistent effort before you see real traction. That&amp;#8217;s not because social media doesn&amp;#8217;t work. It&amp;#8217;s because trust takes time to build, and the algorithms need time to understand who you are and who your content should reach.&lt;/p&gt;
&lt;p&gt;During those first six months, you&amp;#8217;re going to want to quit. You&amp;#8217;re going to post something you think is brilliant and get zero engagement. You&amp;#8217;re going to see competitors getting more likes and followers and wonder what you&amp;#8217;re doing wrong.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s normal. That&amp;#8217;s the price of admission. That&amp;#8217;s what separates the professionals from the wannabes.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-your-digital-prospecting-system&#34;&gt;&lt;strong&gt;Building Your Digital Prospecting System&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s where social media integrates with everything else you&amp;#8217;re already doing. Remember,&lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; nothing is dead in sales&lt;/a&gt;. Cold calling works, door knocking works, referrals work, and social media works. The key is building a complete system where all these channels work together.&lt;/p&gt;
&lt;p&gt;Your social media presence should feed your email newsletter, which should drive people to your website, which should capture leads for your CRM, which should trigger your follow-up sequences. It&amp;#8217;s all connected.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re not already building an email list from your social media followers, you&amp;#8217;re missing a huge opportunity. Social media platforms come and go, but your email list is an asset you own forever.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-anti-vanity-metric-approach&#34;&gt;&lt;strong&gt;The Anti-Vanity Metric Approach&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Don&amp;#8217;t get caught up in follower counts and likes. Those are vanity metrics that make you feel good but don&amp;#8217;t necessarily drive revenue.&lt;/p&gt;
&lt;p&gt;Instead, focus on:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Engagement Rate:&lt;/strong&gt; Are people actually interacting with your content?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Direct Messages:&lt;/strong&gt; Are prospects reaching out to you directly?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Appointment Requests:&lt;/strong&gt; Are social interactions converting to sales conversations?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Email Signups:&lt;/strong&gt; Are people joining your newsletter or downloading your resources?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Remember: You don&amp;#8217;t need thousands of followers to build a successful business. You need the right followers who are actually in your market and ready to buy or sell.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-next-steps-making-the-shift&#34;&gt;&lt;strong&gt;Your Next Steps: Making the Shift&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re ready to build your social media presence, here&amp;#8217;s your action plan:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Week 1-2:&lt;/strong&gt; Choose your platforms. Don&amp;#8217;t try to be everywhere. Pick 2-3 platforms where your ideal clients actually spend time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Week 3-4:&lt;/strong&gt; Create your content calendar. Plan 30 days of posts mixing original content, curated content, and engagement prompts.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Month 2:&lt;/strong&gt; Start posting consistently. Track your engagement and adjust your strategy based on what resonates.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Month 3-6:&lt;/strong&gt; Double down on what works. Analyze your top-performing content and create more of it.&lt;/p&gt;
&lt;p&gt;Throughout this process, remember that your goal isn&amp;#8217;t to become an influencer. You want to become the go-to expert in your market. Focus on providing value, answering questions, and building relationships one post at a time.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-integration-strategy-social-traditional&#34;&gt;&lt;strong&gt;The Integration Strategy: Social &#43; Traditional&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what I love about professionals like Margarita: They understand that social media isn&amp;#8217;t replacing traditional prospecting—it&amp;#8217;s enhancing it.&lt;/p&gt;
&lt;p&gt;Cold calling isn&amp;#8217;t dead. Door knocking isn&amp;#8217;t dead. Referrals aren&amp;#8217;t dead. But social media allows you to warm up cold prospects, stay connected with past clients, and build relationships at scale.&lt;/p&gt;
&lt;p&gt;The most successful sales professionals I know use social media as part of their&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; complete prospecting system&lt;/a&gt;. They&amp;#8217;re not abandoning what works. They&amp;#8217;re just adding new tools to their toolkit.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line-no-shortcuts-just-systems&#34;&gt;&lt;strong&gt;The Bottom Line: No Shortcuts, Just Systems&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Social media success in sales isn&amp;#8217;t about going viral or becoming internet famous. It&amp;#8217;s about building a systematic approach to digital relationship building that compounds over time.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s about showing up consistently, providing value relentlessly, and converting digital interactions into real conversations that lead to closed deals.&lt;/p&gt;
&lt;p&gt;The professionals who understand that social media should be treated like the long-term relationship-building tool it is will have a massive competitive advantage over those who are still trying to figure out how to &amp;#8220;hack&amp;#8221; the algorithms.&lt;/p&gt;
&lt;p&gt;There are no shortcuts. There are no hacks. There&amp;#8217;s just showing up, every single day, and doing the work.&lt;/p&gt;
&lt;p&gt;The question is: Are you ready to start grinding?&lt;/p&gt;
&lt;p&gt;Want to dive deeper into using social media specifically for real estate sales? Check out&lt;a href=&#34;https://www.salesgravy.university/courses/how-to-sell-real-estate-and-almost-anything-else-with-tik-tok-instagram&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; How to Sell Real Estate (and Almost Anything Else) with TikTok &amp;#38; Instagram&lt;/a&gt; at Sales Gravy University—the exact course mentioned in this episode that teaches you how to leverage social platforms for real estate success.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s the hard truth about social media for sales: You’re already behind, and it’s going to be a grind.</p>
<p>That’s the reality Margarita from Dallas discovered when she called into our podcast. She’s a seasoned realtor with 20+ years of experience, built her entire business on referrals and warm market relationships, and suddenly realized she needs to master social media to stay competitive.</p>
<p>Sound familiar? You’re not alone if you’re staring at this digital mountain wondering how the hell you’re going to climb it.</p>
<p>But what makes Margarita’s situation even more challenging and why her story matters to every sales professional reading is this: She’s trying to compress 20 years of relationship building into a social media strategy that can compete with people who’ve been doing this for decades.</p>
<h2 id="h-the-tom-cruise-problem-building-your-social-media-presence-takes-time"><strong>The Tom Cruise Problem: Building Your Social Media Presence Takes Time</strong></h2>
<p>Remember the first time you saw Tom Cruise in a movie? For me, it was <em>Risky Business</em>, some kid dancing around in his underwear. He wasn’t the “last movie star” then. He was just another actor trying to make it.</p>
<p>But here’s the thing: Today, if you saw Tom Cruise walking down the street, you’d lose your mind. You’d want selfies, autographs, the whole nine yards. Why? Because over decades, he created millions of micro-interactions that built trust, familiarity, and fandom.</p>
<p>That’s exactly what you need to do on social media. You need to create fans of YOU.</p>
<p>The problem is that most sales professionals want to skip the <a href="https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/" rel="nofollow">relationship-building</a> phase and jump straight to the closing phase. They want to post a few listing videos and magically generate leads. That’s not how it works.</p>
<h2 id="h-the-algorithm-rewards-consistency-not-perfection"><strong>The Algorithm Rewards Consistency, Not Perfection</strong></h2>
<p>Here’s the part that’s going to hurt: You need to post every single day. Not when you feel like it. Not when you have something “good” to share. Every. Single. Day.</p>
<p>When you first start, your content is going to suck. Your first TikTok video? Three people will watch it. Your first Instagram post? Crickets. Your first LinkedIn article? Your mom and your real estate buddy will like it.</p>
<p>I know because I’ve been there. We’ve all been there. The algorithms don’t care about your feelings—they care about consistency.</p>
<p>Think about it this way: You’re not just competing with other sales professionals for attention. You’re competing with Netflix, YouTube, TikTok, and every other form of entertainment for your prospects’ eyeballs. The only way to win that battle is to show up relentlessly until people start recognizing your name and face.</p>
<h2 id="h-the-two-bucket-strategy-marketing-vs-lead-generation"><strong>The Two-Bucket Strategy: Marketing vs. Lead Generation</strong></h2>
<p>When you think about social media as a sales professional, you need to separate it into two distinct buckets:</p>
<p><strong>Bucket 1: Marketing and Brand Building</strong> This is about name recognition, familiarity, and staying top-of-mind. When people in your market are ready to buy or sell, your name should be the first one they think of. This bucket is about volume, consistency, and building your personal brand.</p>
<p><strong>Bucket 2: Direct Lead Generation</strong> This is about watching what prospects are doing, engaging with them directly, and converting social interactions into sales conversations. This bucket is about quality, relationship building, and moving people from digital relationships to actual appointments.</p>
<p>Most people focus entirely on Bucket 1 and wonder why they’re not getting leads. Others focus only on Bucket 2 and wonder why their content isn’t reaching anyone. You need both working in harmony.</p>
<h2 id="h-your-3-pillar-content-strategy-system"><strong>Your </strong><strong>3-Pillar </strong><strong>Content Strategy System</strong></h2>
<p>Here’s what you need to post consistently:</p>
<p><strong>Original Content:</strong> This is your unique perspective, your experience, your stories. If you’re a 20-year veteran like Margarita, you have war stories that new agents don’t. You’ve survived market crashes, interest rate spikes, and industry changes. Share that wisdom.</p>
<p><strong>Curated Content:</strong> Find industry articles, market reports, and news relevant to your prospects. But don’t just share them—add your own insight. Become an expert by building on other people’s content.</p>
<p><strong>Engagement Content:</strong> This is where most people fail. They post and ghost. They put content out there and disappear. Social media is called “social” for a reason. When people comment, respond. When they share, acknowledge it. When they ask questions, answer them.</p>
<p>The magic happens in the comments section, not in the original post.</p>
<h2 id="h-why-this-feels-impossible-and-how-to-do-it-anyway"><strong>Why This Feels Impossible (And How to Do It Anyway)</strong></h2>
<p>Let me be straight with you: Social media for sales professionals is a freaking grind. It’s hard. It’s exhausting. Every day you’re trying to figure out what to post, how to engage, what to say.</p>
<p>You can use AI to help generate ideas and even draft content, but you still need to show up, be authentic, and put in the work. There’s no shortcut, no hack, no magic bullet.</p>
<p>But here’s the good news: If you’re established in your field like Margarita, you have a massive advantage. You already know how to build relationships, ask questions, and solve problems. You already understand your clients’ pain points and concerns.</p>
<p>Social media is just a new channel for doing what you already do well.</p>
<h2 id="h-the-6-month-reality-check"><strong>The 6-Month Reality Check</strong></h2>
<p>Don’t expect miracles in the first month. Or the second. Or even the third.</p>
<p>You’re looking at 6 to 18 months of consistent effort before you see real traction. That’s not because social media doesn’t work. It’s because trust takes time to build, and the algorithms need time to understand who you are and who your content should reach.</p>
<p>During those first six months, you’re going to want to quit. You’re going to post something you think is brilliant and get zero engagement. You’re going to see competitors getting more likes and followers and wonder what you’re doing wrong.</p>
<p>That’s normal. That’s the price of admission. That’s what separates the professionals from the wannabes.</p>
<h2 id="h-building-your-digital-prospecting-system"><strong>Building Your Digital Prospecting System</strong></h2>
<p>Here’s where social media integrates with everything else you’re already doing. Remember,<a href="https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/" rel="nofollow"> nothing is dead in sales</a>. Cold calling works, door knocking works, referrals work, and social media works. The key is building a complete system where all these channels work together.</p>
<p>Your social media presence should feed your email newsletter, which should drive people to your website, which should capture leads for your CRM, which should trigger your follow-up sequences. It’s all connected.</p>
<p>If you’re not already building an email list from your social media followers, you’re missing a huge opportunity. Social media platforms come and go, but your email list is an asset you own forever.</p>
<h2 id="h-the-anti-vanity-metric-approach"><strong>The Anti-Vanity Metric Approach</strong></h2>
<p>Don’t get caught up in follower counts and likes. Those are vanity metrics that make you feel good but don’t necessarily drive revenue.</p>
<p>Instead, focus on:</p>
<ul>
<li><strong>Engagement Rate:</strong> Are people actually interacting with your content?</li>
<li><strong>Direct Messages:</strong> Are prospects reaching out to you directly?</li>
<li><strong>Appointment Requests:</strong> Are social interactions converting to sales conversations?</li>
<li><strong>Email Signups:</strong> Are people joining your newsletter or downloading your resources?</li>
</ul>
<p>Remember: You don’t need thousands of followers to build a successful business. You need the right followers who are actually in your market and ready to buy or sell.</p>
<h2 id="h-your-next-steps-making-the-shift"><strong>Your Next Steps: Making the Shift</strong></h2>
<p>If you’re ready to build your social media presence, here’s your action plan:</p>
<p><strong>Week 1-2:</strong> Choose your platforms. Don’t try to be everywhere. Pick 2-3 platforms where your ideal clients actually spend time.</p>
<p><strong>Week 3-4:</strong> Create your content calendar. Plan 30 days of posts mixing original content, curated content, and engagement prompts.</p>
<p><strong>Month 2:</strong> Start posting consistently. Track your engagement and adjust your strategy based on what resonates.</p>
<p><strong>Month 3-6:</strong> Double down on what works. Analyze your top-performing content and create more of it.</p>
<p>Throughout this process, remember that your goal isn’t to become an influencer. You want to become the go-to expert in your market. Focus on providing value, answering questions, and building relationships one post at a time.</p>
<h2 id="h-the-integration-strategy-social-traditional"><strong>The Integration Strategy: Social + Traditional</strong></h2>
<p>Here’s what I love about professionals like Margarita: They understand that social media isn’t replacing traditional prospecting—it’s enhancing it.</p>
<p>Cold calling isn’t dead. Door knocking isn’t dead. Referrals aren’t dead. But social media allows you to warm up cold prospects, stay connected with past clients, and build relationships at scale.</p>
<p>The most successful sales professionals I know use social media as part of their<a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow"> complete prospecting system</a>. They’re not abandoning what works. They’re just adding new tools to their toolkit.</p>
<h2 id="h-the-bottom-line-no-shortcuts-just-systems"><strong>The Bottom Line: No Shortcuts, Just Systems</strong></h2>
<p>Social media success in sales isn’t about going viral or becoming internet famous. It’s about building a systematic approach to digital relationship building that compounds over time.</p>
<p>It’s about showing up consistently, providing value relentlessly, and converting digital interactions into real conversations that lead to closed deals.</p>
<p>The professionals who understand that social media should be treated like the long-term relationship-building tool it is will have a massive competitive advantage over those who are still trying to figure out how to “hack” the algorithms.</p>
<p>There are no shortcuts. There are no hacks. There’s just showing up, every single day, and doing the work.</p>
<p>The question is: Are you ready to start grinding?</p>
<p>Want to dive deeper into using social media specifically for real estate sales? Check out<a href="https://www.salesgravy.university/courses/how-to-sell-real-estate-and-almost-anything-else-with-tik-tok-instagram" rel="nofollow"> How to Sell Real Estate (and Almost Anything Else) with TikTok &amp; Instagram</a> at Sales Gravy University—the exact course mentioned in this episode that teaches you how to leverage social platforms for real estate success.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s the hard truth about social media for sales: You’re already behind, and it’s going to be a grind.&lt;/p&gt;
&lt;p&gt;That’s the reality Margarita from Dallas discovered when she called into our podcast. She’s a seasoned realtor with 20&#43; years of experience, built her entire business on referrals and warm market relationships, and suddenly realized she needs to master social media to stay competitive.&lt;/p&gt;
&lt;p&gt;Sound familiar? You’re not alone if you’re staring at this digital mountain wondering how the hell you’re going to climb it.&lt;/p&gt;
&lt;p&gt;But what makes Margarita’s situation even more challenging and why her story matters to every sales professional reading is this: She’s trying to compress 20 years of relationship building into a social media strategy that can compete with people who’ve been doing this for decades.&lt;/p&gt;
&lt;h2 id=&#34;h-the-tom-cruise-problem-building-your-social-media-presence-takes-time&#34;&gt;&lt;strong&gt;The Tom Cruise Problem: Building Your Social Media Presence Takes Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Remember the first time you saw Tom Cruise in a movie? For me, it was &lt;em&gt;Risky Business&lt;/em&gt;, some kid dancing around in his underwear. He wasn’t the “last movie star” then. He was just another actor trying to make it.&lt;/p&gt;
&lt;p&gt;But here’s the thing: Today, if you saw Tom Cruise walking down the street, you’d lose your mind. You’d want selfies, autographs, the whole nine yards. Why? Because over decades, he created millions of micro-interactions that built trust, familiarity, and fandom.&lt;/p&gt;
&lt;p&gt;That’s exactly what you need to do on social media. You need to create fans of YOU.&lt;/p&gt;
&lt;p&gt;The problem is that most sales professionals want to skip the &lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; rel=&#34;nofollow&#34;&gt;relationship-building&lt;/a&gt; phase and jump straight to the closing phase. They want to post a few listing videos and magically generate leads. That’s not how it works.&lt;/p&gt;
&lt;h2 id=&#34;h-the-algorithm-rewards-consistency-not-perfection&#34;&gt;&lt;strong&gt;The Algorithm Rewards Consistency, Not Perfection&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s the part that’s going to hurt: You need to post every single day. Not when you feel like it. Not when you have something “good” to share. Every. Single. Day.&lt;/p&gt;
&lt;p&gt;When you first start, your content is going to suck. Your first TikTok video? Three people will watch it. Your first Instagram post? Crickets. Your first LinkedIn article? Your mom and your real estate buddy will like it.&lt;/p&gt;
&lt;p&gt;I know because I’ve been there. We’ve all been there. The algorithms don’t care about your feelings—they care about consistency.&lt;/p&gt;
&lt;p&gt;Think about it this way: You’re not just competing with other sales professionals for attention. You’re competing with Netflix, YouTube, TikTok, and every other form of entertainment for your prospects’ eyeballs. The only way to win that battle is to show up relentlessly until people start recognizing your name and face.&lt;/p&gt;
&lt;h2 id=&#34;h-the-two-bucket-strategy-marketing-vs-lead-generation&#34;&gt;&lt;strong&gt;The Two-Bucket Strategy: Marketing vs. Lead Generation&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you think about social media as a sales professional, you need to separate it into two distinct buckets:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Bucket 1: Marketing and Brand Building&lt;/strong&gt; This is about name recognition, familiarity, and staying top-of-mind. When people in your market are ready to buy or sell, your name should be the first one they think of. This bucket is about volume, consistency, and building your personal brand.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Bucket 2: Direct Lead Generation&lt;/strong&gt; This is about watching what prospects are doing, engaging with them directly, and converting social interactions into sales conversations. This bucket is about quality, relationship building, and moving people from digital relationships to actual appointments.&lt;/p&gt;
&lt;p&gt;Most people focus entirely on Bucket 1 and wonder why they’re not getting leads. Others focus only on Bucket 2 and wonder why their content isn’t reaching anyone. You need both working in harmony.&lt;/p&gt;
&lt;h2 id=&#34;h-your-3-pillar-content-strategy-system&#34;&gt;&lt;strong&gt;Your &lt;/strong&gt;&lt;strong&gt;3-Pillar &lt;/strong&gt;&lt;strong&gt;Content Strategy System&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s what you need to post consistently:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Original Content:&lt;/strong&gt; This is your unique perspective, your experience, your stories. If you’re a 20-year veteran like Margarita, you have war stories that new agents don’t. You’ve survived market crashes, interest rate spikes, and industry changes. Share that wisdom.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Curated Content:&lt;/strong&gt; Find industry articles, market reports, and news relevant to your prospects. But don’t just share them—add your own insight. Become an expert by building on other people’s content.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Engagement Content:&lt;/strong&gt; This is where most people fail. They post and ghost. They put content out there and disappear. Social media is called “social” for a reason. When people comment, respond. When they share, acknowledge it. When they ask questions, answer them.&lt;/p&gt;
&lt;p&gt;The magic happens in the comments section, not in the original post.&lt;/p&gt;
&lt;h2 id=&#34;h-why-this-feels-impossible-and-how-to-do-it-anyway&#34;&gt;&lt;strong&gt;Why This Feels Impossible (And How to Do It Anyway)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let me be straight with you: Social media for sales professionals is a freaking grind. It’s hard. It’s exhausting. Every day you’re trying to figure out what to post, how to engage, what to say.&lt;/p&gt;
&lt;p&gt;You can use AI to help generate ideas and even draft content, but you still need to show up, be authentic, and put in the work. There’s no shortcut, no hack, no magic bullet.&lt;/p&gt;
&lt;p&gt;But here’s the good news: If you’re established in your field like Margarita, you have a massive advantage. You already know how to build relationships, ask questions, and solve problems. You already understand your clients’ pain points and concerns.&lt;/p&gt;
&lt;p&gt;Social media is just a new channel for doing what you already do well.&lt;/p&gt;
&lt;h2 id=&#34;h-the-6-month-reality-check&#34;&gt;&lt;strong&gt;The 6-Month Reality Check&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Don’t expect miracles in the first month. Or the second. Or even the third.&lt;/p&gt;
&lt;p&gt;You’re looking at 6 to 18 months of consistent effort before you see real traction. That’s not because social media doesn’t work. It’s because trust takes time to build, and the algorithms need time to understand who you are and who your content should reach.&lt;/p&gt;
&lt;p&gt;During those first six months, you’re going to want to quit. You’re going to post something you think is brilliant and get zero engagement. You’re going to see competitors getting more likes and followers and wonder what you’re doing wrong.&lt;/p&gt;
&lt;p&gt;That’s normal. That’s the price of admission. That’s what separates the professionals from the wannabes.&lt;/p&gt;
&lt;h2 id=&#34;h-building-your-digital-prospecting-system&#34;&gt;&lt;strong&gt;Building Your Digital Prospecting System&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s where social media integrates with everything else you’re already doing. Remember,&lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34; rel=&#34;nofollow&#34;&gt; nothing is dead in sales&lt;/a&gt;. Cold calling works, door knocking works, referrals work, and social media works. The key is building a complete system where all these channels work together.&lt;/p&gt;
&lt;p&gt;Your social media presence should feed your email newsletter, which should drive people to your website, which should capture leads for your CRM, which should trigger your follow-up sequences. It’s all connected.&lt;/p&gt;
&lt;p&gt;If you’re not already building an email list from your social media followers, you’re missing a huge opportunity. Social media platforms come and go, but your email list is an asset you own forever.&lt;/p&gt;
&lt;h2 id=&#34;h-the-anti-vanity-metric-approach&#34;&gt;&lt;strong&gt;The Anti-Vanity Metric Approach&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Don’t get caught up in follower counts and likes. Those are vanity metrics that make you feel good but don’t necessarily drive revenue.&lt;/p&gt;
&lt;p&gt;Instead, focus on:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Engagement Rate:&lt;/strong&gt; Are people actually interacting with your content?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Direct Messages:&lt;/strong&gt; Are prospects reaching out to you directly?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Appointment Requests:&lt;/strong&gt; Are social interactions converting to sales conversations?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Email Signups:&lt;/strong&gt; Are people joining your newsletter or downloading your resources?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Remember: You don’t need thousands of followers to build a successful business. You need the right followers who are actually in your market and ready to buy or sell.&lt;/p&gt;
&lt;h2 id=&#34;h-your-next-steps-making-the-shift&#34;&gt;&lt;strong&gt;Your Next Steps: Making the Shift&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re ready to build your social media presence, here’s your action plan:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Week 1-2:&lt;/strong&gt; Choose your platforms. Don’t try to be everywhere. Pick 2-3 platforms where your ideal clients actually spend time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Week 3-4:&lt;/strong&gt; Create your content calendar. Plan 30 days of posts mixing original content, curated content, and engagement prompts.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Month 2:&lt;/strong&gt; Start posting consistently. Track your engagement and adjust your strategy based on what resonates.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Month 3-6:&lt;/strong&gt; Double down on what works. Analyze your top-performing content and create more of it.&lt;/p&gt;
&lt;p&gt;Throughout this process, remember that your goal isn’t to become an influencer. You want to become the go-to expert in your market. Focus on providing value, answering questions, and building relationships one post at a time.&lt;/p&gt;
&lt;h2 id=&#34;h-the-integration-strategy-social-traditional&#34;&gt;&lt;strong&gt;The Integration Strategy: Social &#43; Traditional&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s what I love about professionals like Margarita: They understand that social media isn’t replacing traditional prospecting—it’s enhancing it.&lt;/p&gt;
&lt;p&gt;Cold calling isn’t dead. Door knocking isn’t dead. Referrals aren’t dead. But social media allows you to warm up cold prospects, stay connected with past clients, and build relationships at scale.&lt;/p&gt;
&lt;p&gt;The most successful sales professionals I know use social media as part of their&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt; complete prospecting system&lt;/a&gt;. They’re not abandoning what works. They’re just adding new tools to their toolkit.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line-no-shortcuts-just-systems&#34;&gt;&lt;strong&gt;The Bottom Line: No Shortcuts, Just Systems&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Social media success in sales isn’t about going viral or becoming internet famous. It’s about building a systematic approach to digital relationship building that compounds over time.&lt;/p&gt;
&lt;p&gt;It’s about showing up consistently, providing value relentlessly, and converting digital interactions into real conversations that lead to closed deals.&lt;/p&gt;
&lt;p&gt;The professionals who understand that social media should be treated like the long-term relationship-building tool it is will have a massive competitive advantage over those who are still trying to figure out how to “hack” the algorithms.&lt;/p&gt;
&lt;p&gt;There are no shortcuts. There are no hacks. There’s just showing up, every single day, and doing the work.&lt;/p&gt;
&lt;p&gt;The question is: Are you ready to start grinding?&lt;/p&gt;
&lt;p&gt;Want to dive deeper into using social media specifically for real estate sales? Check out&lt;a href=&#34;https://www.salesgravy.university/courses/how-to-sell-real-estate-and-almost-anything-else-with-tik-tok-instagram&#34; rel=&#34;nofollow&#34;&gt; How to Sell Real Estate (and Almost Anything Else) with TikTok &amp;amp; Instagram&lt;/a&gt; at Sales Gravy University—the exact course mentioned in this episode that teaches you how to leverage social platforms for real estate success.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/what-veteran-sellers-need-to-know-about-going-from-referrals-to-social-media-ask-jeb/</link>
                <pubDate>Tue, 08 Jul 2025 21:32:00 &#43;0000</pubDate>
                <itunes:duration>988</itunes:duration>
                
                
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                <itunes:title>4 Warning Signs You Are Pushing Clients Away</itunes:title>
                <title>4 Warning Signs You Are Pushing Clients Away</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;You think you&amp;#8217;re being helpful. Your clients think you&amp;#8217;re being annoying.&lt;/p&gt;
&lt;p&gt;Early in his career, Justin Goldstein learned this lesson the hard way. He admits, &amp;#8220;I thought that picking up the phone and calling a client to talk about almost everything was the right way to go. I personally hate communicating over email. I&amp;#8217;d rather just talk to you and figure it out.&amp;#8221;&amp;#160;&lt;/p&gt;
&lt;p&gt;The reality hit hard: clients viewed his frequent outreach as a burden rather than a benefit. Weekly update calls meant to show dedication became time-wasters in clients&amp;#8217; minds. Daily email updates intended to demonstrate thoroughness turned into inbox clutter.&lt;/p&gt;
&lt;p&gt;This scenario plays out in sales organizations everywhere. Well-meaning professionals mistake quantity for quality, frequency for value, and availability for service excellence.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-your-communication-style-is-pushing-prospects-away&#34;&gt;&lt;strong&gt;Why Your Communication Style is Pushing Prospects Away&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The key to avoiding this trap isn&amp;#8217;t about reading minds; it&amp;#8217;s about understanding communication preferences. As Justin puts it, &amp;#8220;You really have to understand what makes your clients tick, and you have to understand the nuances of how they work.&amp;#8221;&lt;/p&gt;
&lt;p&gt;This means recognizing that being understanding matters more than simply being helpful. Your client might prefer monthly check-ins over weekly ones, or end-of-week summaries instead of daily updates. They might prefer text over calls, or structured emails over casual conversations.&lt;/p&gt;
&lt;p&gt;The biggest mistake most sales professionals make is assuming their communication style is universal. It isn&amp;#8217;t. Effective communication emphasizes understanding and adapting to individual client needs.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-reading-the-room-and-the-inbox&#34;&gt;&lt;strong&gt;Reading the Room (and the Inbox)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here are the warning signs your &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/3-tips-for-simple-effective-messaging-and-powerful-communication/&#34;&gt;communication style&lt;/a&gt; &lt;/strong&gt;might be pushing prospects away:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Response Time Changes: If a prospect who used to respond quickly starts taking longer or giving shorter replies, you might be overwhelming them.&lt;/li&gt;
&lt;li&gt;Meeting Resistance: Clients rescheduling frequently or suggesting less frequent meetings signal communication fatigue.&lt;/li&gt;
&lt;li&gt;Email Behavior: Prospects responding to every third email instead of each one indicates your messages lack sufficient value or arrive too frequently.&lt;/li&gt;
&lt;li&gt;Energy Shifts: Noticeably decreased enthusiasm in client responses means it&amp;#8217;s time to reassess your approach immediately.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-professional-sales-communication-framework&#34;&gt;&lt;strong&gt;The Professional Sales Communication Framework&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Instead of guessing what works, use this framework to optimize your communication:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Ask Direct Questions Early&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;During your initial meetings, ask prospects about their preferred communication style:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&amp;#8220;What&amp;#8217;s the best way to keep you updated on progress?&amp;#8221;&lt;/li&gt;
&lt;li&gt;&amp;#8220;How often would you like to connect during this process?&amp;#8221;&lt;/li&gt;
&lt;li&gt;&amp;#8220;Do you prefer calls, emails, or something else for routine updates?&amp;#8221;&lt;/li&gt;
&lt;/ul&gt;
&lt;ol start=&#34;2&#34; class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Start Conservative, Then Adjust&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;It&amp;#8217;s easier to increase communication frequency than to dial it back after you&amp;#8217;ve been labeled &amp;#8220;high maintenance.&amp;#8221; Begin with less frequent touchpoints and let the client guide you toward more contact if they want it.&amp;#160;&lt;/p&gt;
&lt;ol start=&#34;3&#34; class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Make Every Interaction Count&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;When you reach out, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/effective-communication-words-best-left-unsaid/&#34;&gt;ensure it delivers value&lt;/a&gt;.&lt;/strong&gt; Random check-ins and meaningless updates train clients to ignore your communications. Each email, call, or message should serve a clear purpose and advance the relationship or project.&lt;/p&gt;
&lt;p&gt;Focus on quality over quantity. One valuable update weekly beats five pointless check-ins that add no value to the client relationship.&lt;/p&gt;
&lt;ol start=&#34;4&#34; class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Establish Communication Boundaries&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Be explicit about when you&amp;#8217;ll reach out proactively versus when they should contact you. For example: &amp;#8220;I&amp;#8217;ll send you a brief update every Friday afternoon, but please reach out immediately if any urgent questions come up.&amp;#8221;&amp;#160;&lt;/p&gt;
&lt;p&gt;Clear boundaries create mutual respect and prevent communication chaos that frustrates both parties.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-business-impact-of-getting-it-right&#34;&gt;&lt;strong&gt;The Business Impact of Getting It Right&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Getting client communication right builds trust. When clients see that you respect their time and communication preferences, they&amp;#8217;re more likely to:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Respond quickly when you do reach out because they know it matters.&lt;/li&gt;
&lt;li&gt;Refer you to other prospects.&lt;/li&gt;
&lt;li&gt;Renew or expand their relationship with you.&lt;/li&gt;
&lt;li&gt;Give you honest feedback when issues arise.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These outcomes directly impact your bottom line and long-term career success.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-adapting-to-different-client-types&#34;&gt;&lt;strong&gt;Adapting to Different Client Types&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Successful sales professionals recognize that communication preferences vary dramatically across client types:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Busy Executives managing multiple initiatives don&amp;#8217;t want weekly strategy calls. They prefer concise summaries and action-oriented updates that respect their limited time.&lt;/li&gt;
&lt;li&gt;Detail-Oriented Managers might appreciate more frequent updates but want structured, organized information that helps them track progress systematically.&lt;/li&gt;
&lt;li&gt;Entrepreneurs often prefer everything condensed into single weekly summaries that cover all relevant points without requiring multiple interactions.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The key is matching your communication style to their working style, not your personal preferences.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-long-term-sales-success-through-smart-communication&#34;&gt;&lt;strong&gt;Building Long-Term Sales Success Through Smart Communication&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;As Justin learned, dialing back communication frequency doesn&amp;#8217;t mean caring less about clients. It means caring enough to communicate in ways that work best for them, not you.&lt;/p&gt;
&lt;p&gt;Start by auditing your current communication patterns. Are you adding value with each interaction, or just maintaining visibility?&amp;#160;&lt;/p&gt;
&lt;p&gt;Master this balance, and you&amp;#8217;ll discover that less truly can be more—more trust, more engagement, and ultimately, more closed deals.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Download &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;this FREE A.C.E.D. Buyer Style Playbook&lt;/a&gt;&lt;/strong&gt; to help you build deeper emotional connections when you interact with buyers and stakeholders based on who they are–not who you are.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>You think you’re being helpful. Your clients think you’re being annoying.</p>
<p>Early in his career, Justin Goldstein learned this lesson the hard way. He admits, “I thought that picking up the phone and calling a client to talk about almost everything was the right way to go. I personally hate communicating over email. I’d rather just talk to you and figure it out.” </p>
<p>The reality hit hard: clients viewed his frequent outreach as a burden rather than a benefit. Weekly update calls meant to show dedication became time-wasters in clients’ minds. Daily email updates intended to demonstrate thoroughness turned into inbox clutter.</p>
<p>This scenario plays out in sales organizations everywhere. Well-meaning professionals mistake quantity for quality, frequency for value, and availability for service excellence.</p>
<h2 id="h-why-your-communication-style-is-pushing-prospects-away"><strong>Why Your Communication Style is Pushing Prospects Away</strong></h2>
<p>The key to avoiding this trap isn’t about reading minds; it’s about understanding communication preferences. As Justin puts it, “You really have to understand what makes your clients tick, and you have to understand the nuances of how they work.”</p>
<p>This means recognizing that being understanding matters more than simply being helpful. Your client might prefer monthly check-ins over weekly ones, or end-of-week summaries instead of daily updates. They might prefer text over calls, or structured emails over casual conversations.</p>
<p>The biggest mistake most sales professionals make is assuming their communication style is universal. It isn’t. Effective communication emphasizes understanding and adapting to individual client needs.</p>
<h2 id="h-reading-the-room-and-the-inbox"><strong>Reading the Room (and the Inbox)</strong></h2>
<p>Here are the warning signs your <strong><a href="https://salesgravy.com/3-tips-for-simple-effective-messaging-and-powerful-communication/" rel="nofollow">communication style</a> </strong>might be pushing prospects away:</p>
<ul>
<li>Response Time Changes: If a prospect who used to respond quickly starts taking longer or giving shorter replies, you might be overwhelming them.</li>
<li>Meeting Resistance: Clients rescheduling frequently or suggesting less frequent meetings signal communication fatigue.</li>
<li>Email Behavior: Prospects responding to every third email instead of each one indicates your messages lack sufficient value or arrive too frequently.</li>
<li>Energy Shifts: Noticeably decreased enthusiasm in client responses means it’s time to reassess your approach immediately.</li>
</ul>
<h2 id="h-the-professional-sales-communication-framework"><strong>The Professional Sales Communication Framework</strong></h2>
<p>Instead of guessing what works, use this framework to optimize your communication:</p>
<ol>
<li>Ask Direct Questions Early</li>
</ol>
<p>During your initial meetings, ask prospects about their preferred communication style:</p>
<ul>
<li>“What’s the best way to keep you updated on progress?”</li>
<li>“How often would you like to connect during this process?”</li>
<li>“Do you prefer calls, emails, or something else for routine updates?”</li>
</ul>
<ol>
<li>Start Conservative, Then Adjust</li>
</ol>
<p>It’s easier to increase communication frequency than to dial it back after you’ve been labeled “high maintenance.” Begin with less frequent touchpoints and let the client guide you toward more contact if they want it. </p>
<ol>
<li>Make Every Interaction Count</li>
</ol>
<p>When you reach out, <strong><a href="https://salesgravy.com/effective-communication-words-best-left-unsaid/" rel="nofollow">ensure it delivers value</a>.</strong> Random check-ins and meaningless updates train clients to ignore your communications. Each email, call, or message should serve a clear purpose and advance the relationship or project.</p>
<p>Focus on quality over quantity. One valuable update weekly beats five pointless check-ins that add no value to the client relationship.</p>
<ol>
<li>Establish Communication Boundaries</li>
</ol>
<p>Be explicit about when you’ll reach out proactively versus when they should contact you. For example: “I’ll send you a brief update every Friday afternoon, but please reach out immediately if any urgent questions come up.” </p>
<p>Clear boundaries create mutual respect and prevent communication chaos that frustrates both parties.</p>
<h2 id="h-the-business-impact-of-getting-it-right"><strong>The Business Impact of Getting It Right</strong></h2>
<p>Getting client communication right builds trust. When clients see that you respect their time and communication preferences, they’re more likely to:</p>
<ul>
<li>Respond quickly when you do reach out because they know it matters.</li>
<li>Refer you to other prospects.</li>
<li>Renew or expand their relationship with you.</li>
<li>Give you honest feedback when issues arise.</li>
</ul>
<p>These outcomes directly impact your bottom line and long-term career success.</p>
<h2 id="h-adapting-to-different-client-types"><strong>Adapting to Different Client Types</strong></h2>
<p>Successful sales professionals recognize that communication preferences vary dramatically across client types:</p>
<ul>
<li>Busy Executives managing multiple initiatives don’t want weekly strategy calls. They prefer concise summaries and action-oriented updates that respect their limited time.</li>
<li>Detail-Oriented Managers might appreciate more frequent updates but want structured, organized information that helps them track progress systematically.</li>
<li>Entrepreneurs often prefer everything condensed into single weekly summaries that cover all relevant points without requiring multiple interactions.</li>
</ul>
<p>The key is matching your communication style to their working style, not your personal preferences.</p>
<h2 id="h-building-long-term-sales-success-through-smart-communication"><strong>Building Long-Term Sales Success Through Smart Communication</strong></h2>
<p>As Justin learned, dialing back communication frequency doesn’t mean caring less about clients. It means caring enough to communicate in ways that work best for them, not you.</p>
<p>Start by auditing your current communication patterns. Are you adding value with each interaction, or just maintaining visibility? </p>
<p>Master this balance, and you’ll discover that less truly can be more—more trust, more engagement, and ultimately, more closed deals.</p>
<hr/>
<p>Download <strong><a href="https://salesgravy.com/aced-buyer-style-playbook/" rel="nofollow">this FREE A.C.E.D. Buyer Style Playbook</a></strong> to help you build deeper emotional connections when you interact with buyers and stakeholders based on who they are–not who you are.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You think you’re being helpful. Your clients think you’re being annoying.&lt;/p&gt;
&lt;p&gt;Early in his career, Justin Goldstein learned this lesson the hard way. He admits, “I thought that picking up the phone and calling a client to talk about almost everything was the right way to go. I personally hate communicating over email. I’d rather just talk to you and figure it out.” &lt;/p&gt;
&lt;p&gt;The reality hit hard: clients viewed his frequent outreach as a burden rather than a benefit. Weekly update calls meant to show dedication became time-wasters in clients’ minds. Daily email updates intended to demonstrate thoroughness turned into inbox clutter.&lt;/p&gt;
&lt;p&gt;This scenario plays out in sales organizations everywhere. Well-meaning professionals mistake quantity for quality, frequency for value, and availability for service excellence.&lt;/p&gt;
&lt;h2 id=&#34;h-why-your-communication-style-is-pushing-prospects-away&#34;&gt;&lt;strong&gt;Why Your Communication Style is Pushing Prospects Away&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The key to avoiding this trap isn’t about reading minds; it’s about understanding communication preferences. As Justin puts it, “You really have to understand what makes your clients tick, and you have to understand the nuances of how they work.”&lt;/p&gt;
&lt;p&gt;This means recognizing that being understanding matters more than simply being helpful. Your client might prefer monthly check-ins over weekly ones, or end-of-week summaries instead of daily updates. They might prefer text over calls, or structured emails over casual conversations.&lt;/p&gt;
&lt;p&gt;The biggest mistake most sales professionals make is assuming their communication style is universal. It isn’t. Effective communication emphasizes understanding and adapting to individual client needs.&lt;/p&gt;
&lt;h2 id=&#34;h-reading-the-room-and-the-inbox&#34;&gt;&lt;strong&gt;Reading the Room (and the Inbox)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here are the warning signs your &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/3-tips-for-simple-effective-messaging-and-powerful-communication/&#34; rel=&#34;nofollow&#34;&gt;communication style&lt;/a&gt; &lt;/strong&gt;might be pushing prospects away:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Response Time Changes: If a prospect who used to respond quickly starts taking longer or giving shorter replies, you might be overwhelming them.&lt;/li&gt;
&lt;li&gt;Meeting Resistance: Clients rescheduling frequently or suggesting less frequent meetings signal communication fatigue.&lt;/li&gt;
&lt;li&gt;Email Behavior: Prospects responding to every third email instead of each one indicates your messages lack sufficient value or arrive too frequently.&lt;/li&gt;
&lt;li&gt;Energy Shifts: Noticeably decreased enthusiasm in client responses means it’s time to reassess your approach immediately.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-the-professional-sales-communication-framework&#34;&gt;&lt;strong&gt;The Professional Sales Communication Framework&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Instead of guessing what works, use this framework to optimize your communication:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Ask Direct Questions Early&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;During your initial meetings, ask prospects about their preferred communication style:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;“What’s the best way to keep you updated on progress?”&lt;/li&gt;
&lt;li&gt;“How often would you like to connect during this process?”&lt;/li&gt;
&lt;li&gt;“Do you prefer calls, emails, or something else for routine updates?”&lt;/li&gt;
&lt;/ul&gt;
&lt;ol&gt;
&lt;li&gt;Start Conservative, Then Adjust&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;It’s easier to increase communication frequency than to dial it back after you’ve been labeled “high maintenance.” Begin with less frequent touchpoints and let the client guide you toward more contact if they want it. &lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Make Every Interaction Count&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;When you reach out, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/effective-communication-words-best-left-unsaid/&#34; rel=&#34;nofollow&#34;&gt;ensure it delivers value&lt;/a&gt;.&lt;/strong&gt; Random check-ins and meaningless updates train clients to ignore your communications. Each email, call, or message should serve a clear purpose and advance the relationship or project.&lt;/p&gt;
&lt;p&gt;Focus on quality over quantity. One valuable update weekly beats five pointless check-ins that add no value to the client relationship.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Establish Communication Boundaries&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Be explicit about when you’ll reach out proactively versus when they should contact you. For example: “I’ll send you a brief update every Friday afternoon, but please reach out immediately if any urgent questions come up.” &lt;/p&gt;
&lt;p&gt;Clear boundaries create mutual respect and prevent communication chaos that frustrates both parties.&lt;/p&gt;
&lt;h2 id=&#34;h-the-business-impact-of-getting-it-right&#34;&gt;&lt;strong&gt;The Business Impact of Getting It Right&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Getting client communication right builds trust. When clients see that you respect their time and communication preferences, they’re more likely to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Respond quickly when you do reach out because they know it matters.&lt;/li&gt;
&lt;li&gt;Refer you to other prospects.&lt;/li&gt;
&lt;li&gt;Renew or expand their relationship with you.&lt;/li&gt;
&lt;li&gt;Give you honest feedback when issues arise.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These outcomes directly impact your bottom line and long-term career success.&lt;/p&gt;
&lt;h2 id=&#34;h-adapting-to-different-client-types&#34;&gt;&lt;strong&gt;Adapting to Different Client Types&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Successful sales professionals recognize that communication preferences vary dramatically across client types:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Busy Executives managing multiple initiatives don’t want weekly strategy calls. They prefer concise summaries and action-oriented updates that respect their limited time.&lt;/li&gt;
&lt;li&gt;Detail-Oriented Managers might appreciate more frequent updates but want structured, organized information that helps them track progress systematically.&lt;/li&gt;
&lt;li&gt;Entrepreneurs often prefer everything condensed into single weekly summaries that cover all relevant points without requiring multiple interactions.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The key is matching your communication style to their working style, not your personal preferences.&lt;/p&gt;
&lt;h2 id=&#34;h-building-long-term-sales-success-through-smart-communication&#34;&gt;&lt;strong&gt;Building Long-Term Sales Success Through Smart Communication&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;As Justin learned, dialing back communication frequency doesn’t mean caring less about clients. It means caring enough to communicate in ways that work best for them, not you.&lt;/p&gt;
&lt;p&gt;Start by auditing your current communication patterns. Are you adding value with each interaction, or just maintaining visibility? &lt;/p&gt;
&lt;p&gt;Master this balance, and you’ll discover that less truly can be more—more trust, more engagement, and ultimately, more closed deals.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Download &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/aced-buyer-style-playbook/&#34; rel=&#34;nofollow&#34;&gt;this FREE A.C.E.D. Buyer Style Playbook&lt;/a&gt;&lt;/strong&gt; to help you build deeper emotional connections when you interact with buyers and stakeholders based on who they are–not who you are.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/4-warning-signs-you-are-pushing-clients-away/</link>
                <pubDate>Thu, 03 Jul 2025 18:32:00 &#43;0000</pubDate>
                <itunes:duration>1336</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Stay Emotionally Consistent in Sales—Even on Your Worst Days (Ask Jeb)</itunes:title>
                <title>How to Stay Emotionally Consistent in Sales—Even on Your Worst Days (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll keep you up at night: What do you do when your emotions are sabotaging your sales performance?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the exact challenge posed by Kurt O&amp;#8217;Donnell and the sales team from Joyland Roofing in Lancaster County, Pennsylvania. They&amp;#8217;re crushing it—doing $10 million in revenue with individual reps generating $2 million each—but they identified a critical weakness that could derail their ambitious goal of hitting $100 million in 10 years.&lt;/p&gt;
&lt;p&gt;Kurt put it perfectly: &amp;#8220;We need to actually learn how to read ourselves better and just be consistent. Emotionally consistent, even when everything else can heave around us. How do I show up at the door and be that consultant&amp;#8230; and not just kind of be desperate because I had a few bad calls?&amp;#8221;&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re not alone. Emotional inconsistency is the silent killer of sales careers, and it&amp;#8217;s costing top performers millions in lost revenue.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-hidden-performance-killer-your-emotional-state&#34;&gt;&lt;strong&gt;The Hidden Performance Killer: Your Emotional State&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most sales training focuses on techniques, scripts, and closing strategies. But here&amp;#8217;s the brutal truth: Your emotional state in the moment of truth determines your success more than any other factor.&lt;/p&gt;
&lt;p&gt;Think about it. You can have the perfect pitch, flawless product knowledge, and ironclad objection handling skills, but if you walk into that appointment carrying the baggage from your last three rejections, you&amp;#8217;re dead in the water before you even ring the doorbell.&lt;/p&gt;
&lt;p&gt;Your prospects don&amp;#8217;t know about your bad morning. They don&amp;#8217;t care that the last homeowner beat you up on price or that your competitor just undercut you again. All they know is the energy you bring to their front door—and that energy determines whether they trust you enough to invite you in.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-compartmentalization-imperative&#34;&gt;&lt;strong&gt;The Compartmentalization Imperative&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The first skill every elite salesperson must master is emotional compartmentalization. Here&amp;#8217;s how to think about it:&lt;/p&gt;
&lt;p&gt;That homeowner you&amp;#8217;re about to meet? This is the only conversation they&amp;#8217;re having with your company today. They don&amp;#8217;t know about your other appointments, your wins, your losses, or your quota pressure. To them, you represent their entire experience with your organization.&lt;/p&gt;
&lt;p&gt;More importantly, their home is their biggest asset—the most valuable thing in their life. When they&amp;#8217;re considering a roof replacement or new windows, they&amp;#8217;re not just buying a product; they&amp;#8217;re making an emotional decision about protecting what matters most to them.&lt;/p&gt;
&lt;p&gt;Their emotional experience with you is more predictive of the outcome than any other variable. People buy you first, then they buy your product. They buy you because they feel like you care about them, that you listen to them, that you understand them, and that they can trust you.&lt;/p&gt;
&lt;p&gt;That doesn&amp;#8217;t happen if you show up desperate, distracted, or carrying emotional baggage from previous calls.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-process-goals-vs-outcome-goals-the-mental-reset&#34;&gt;&lt;strong&gt;Process Goals vs. Outcome Goals: The Mental Reset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The difference between average performers and elite closers comes down to one thing: focus.&lt;/p&gt;
&lt;p&gt;Average performers obsess over outcome goals. They walk up to the door thinking, &amp;#8220;I need to close this deal.&amp;#8221; When they&amp;#8217;ve had a few bad calls, they skip the relationship-building and go straight to pitch mode because they&amp;#8217;re desperate for a win.&lt;/p&gt;
&lt;p&gt;Elite performers focus on process goals. They have a systematic approach: &amp;#8220;I&amp;#8217;m going to greet them this way, connect like this, ask these discovery questions, present like this, and ask for the business using this method.&amp;#8221; They trust the process because they know it works.&lt;/p&gt;
&lt;p&gt;When you focus on running your process perfectly, you give yourself the highest probability of getting the desired outcome. Sometimes the putts go in, sometimes they don&amp;#8217;t—but you ran the process every time.&lt;/p&gt;
&lt;p&gt;As one wise salesperson once said: &amp;#8220;If you try to control the outcome, you&amp;#8217;re not going to get the outcome you&amp;#8217;re looking for. If you trust the process and trust yourself, you&amp;#8217;re typically going to get the outcome you&amp;#8217;re looking for.&amp;#8221;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-mobile-reset-strategy&#34;&gt;&lt;strong&gt;Your Mobile Reset Strategy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s a practical question: What&amp;#8217;s coming out of the speakers in your truck between appointments?&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re listening to the news, you&amp;#8217;re filling your mind with negativity. If you&amp;#8217;re listening to sports radio while thinking about your next call, your focus is scattered. But if you&amp;#8217;re listening to&lt;a href=&#34;https://salesgravy.com/sales-training/&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/sales-training/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales training content&lt;/a&gt;,&lt;/strong&gt; motivational audiobooks, or&lt;a href=&#34;https://salesgravy.com/fanatical-prospecting/&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/fanatical-prospecting/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;fanatical prospecting techniques&lt;/a&gt;,&lt;/strong&gt; you&amp;#8217;re programming your mind for success.&lt;/p&gt;
&lt;p&gt;Your drive time between appointments is prime real estate for mental conditioning. Use it to stay focused, positive, and sharp.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-self-talk&#34;&gt;&lt;strong&gt;The Power of Self-Talk&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The conversation happening in your head determines everything. When you mess up a call or get rejected, what are you saying to yourself?&lt;/p&gt;
&lt;p&gt;Most salespeople spiral into negative self-talk: &amp;#8220;I&amp;#8217;m terrible at this. I can&amp;#8217;t close anything. This customer was never going to buy anyway. Maybe I&amp;#8217;m not cut out for sales.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Elite performers catch themselves in that spiral and flip the script: &amp;#8220;I can do this. I&amp;#8217;m getting better every day. That last call was just practice for this next one. I&amp;#8217;m going to slow down, stick to my process, and deliver value.&amp;#8221;&lt;/p&gt;
&lt;p&gt;It sounds simple, but changing your internal dialogue is one of the most powerful performance improvements you can make. Your mind believes what you tell it—so tell it something that serves your success.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-your-support-system&#34;&gt;&lt;strong&gt;Building Your Support System&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When all else fails, phone a friend. Having teammates you can call between appointments to reset your mindset isn&amp;#8217;t weakness—it&amp;#8217;s professional. The best sales organizations create cultures where reps lift each other up instead of competing against each other.&lt;/p&gt;
&lt;p&gt;Build relationships with colleagues who can talk you off the ledge when you&amp;#8217;re spiraling. Sometimes all it takes is hearing someone say, &amp;#8220;You&amp;#8217;ve got this. That last call doesn&amp;#8217;t define you. Go show them what you&amp;#8217;re made of.&amp;#8221;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-scottie-scheffler-standard&#34;&gt;&lt;strong&gt;The Scottie Scheffler Standard&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your goal is to become the Scottie Scheffler of your industry—calm, cool, and consistent regardless of what&amp;#8217;s happening around you. That doesn&amp;#8217;t mean you don&amp;#8217;t feel emotions; it means you don&amp;#8217;t let those emotions dictate your performance.&lt;/p&gt;
&lt;p&gt;Every appointment is a fresh start. Every prospect deserves your best self. Every interaction is an opportunity to demonstrate the professionalism and expertise that separates you from your competition.&lt;/p&gt;
&lt;p&gt;When you master emotional consistency, everything else becomes easier. Your&lt;a href=&#34;https://salesgravy.com/objections/&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/objections/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;objection handling&lt;/a&gt; &lt;/strong&gt;improves because you&amp;#8217;re not defensive. Your closing gets stronger because you&amp;#8217;re confident rather than desperate. Your relationships deepen because you&amp;#8217;re genuinely focused on serving your prospect rather than serving your quota.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-action-plan&#34;&gt;&lt;strong&gt;Your Action Plan&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re ready to stop letting your emotions sabotage your sales performance:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Develop your reset routine.&lt;/strong&gt; What will you do between every call to clear your head and refocus? Make it systematic and stick to it religiously.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Master compartmentalization.&lt;/strong&gt; Each prospect gets a fresh, fully-engaged version of you. Their experience with you is their entire experience with your company.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Focus on process, not outcomes.&lt;/strong&gt; Perfect your sales methodology and trust it to deliver results over time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Control your inputs.&lt;/strong&gt; What you listen to, read, and consume between calls directly impacts your mindset and performance.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Build your support network.&lt;/strong&gt; Identify colleagues who can help you reset when you&amp;#8217;re struggling.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Monitor your self-talk.&lt;/strong&gt; Catch negative spirals early and redirect them toward confidence and competence.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your technical skills might get you in the door, but your emotional state determines whether you walk out with a signed contract.&lt;/p&gt;
&lt;p&gt;Master your inner game, and your outer results will follow. Stay emotionally consistent, trust your process, and watch your closing ratio soar.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you build a championship sales career. That&amp;#8217;s how you dominate your market. And that&amp;#8217;s how you turn emotional intelligence into competitive advantage.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Jeb Blount’s bestselling book &lt;em&gt;&lt;a href=&#34;https://www.amazon.com/Sales-EQ-Jeb-Blount-audiobook/dp/B073HH4WPR/ref=sr_1_1?crid=7FNECWDHQ77R&amp;#38;keywords=Jeff&#43;Blount&#43;sales&#43;EQ&amp;#38;qid=1658868708&amp;#38;sprefix=jeff&#43;blount&#43;sales&#43;eq%2Caps%2C104&amp;#38;sr=8-1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal&lt;/strong&gt;&lt;/a&gt;&lt;/em&gt; helps guide salespeople through the many hurdles that many struggle with in building authentic relationships with prospects. Download our free Sales EQ Book Club Guide &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/sales-eq-book-club-guide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;HERE.&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll keep you up at night: What do you do when your emotions are sabotaging your sales performance?</p>
<p>That’s the exact challenge posed by Kurt O’Donnell and the sales team from Joyland Roofing in Lancaster County, Pennsylvania. They’re crushing it—doing $10 million in revenue with individual reps generating $2 million each—but they identified a critical weakness that could derail their ambitious goal of hitting $100 million in 10 years.</p>
<p>Kurt put it perfectly: “We need to actually learn how to read ourselves better and just be consistent. Emotionally consistent, even when everything else can heave around us. How do I show up at the door and be that consultant… and not just kind of be desperate because I had a few bad calls?”</p>
<p>If you’re nodding your head right now, you’re not alone. Emotional inconsistency is the silent killer of sales careers, and it’s costing top performers millions in lost revenue.</p>
<h2 id="h-the-hidden-performance-killer-your-emotional-state"><strong>The Hidden Performance Killer: Your Emotional State</strong></h2>
<p>Most sales training focuses on techniques, scripts, and closing strategies. But here’s the brutal truth: Your emotional state in the moment of truth determines your success more than any other factor.</p>
<p>Think about it. You can have the perfect pitch, flawless product knowledge, and ironclad objection handling skills, but if you walk into that appointment carrying the baggage from your last three rejections, you’re dead in the water before you even ring the doorbell.</p>
<p>Your prospects don’t know about your bad morning. They don’t care that the last homeowner beat you up on price or that your competitor just undercut you again. All they know is the energy you bring to their front door—and that energy determines whether they trust you enough to invite you in.</p>
<h2 id="h-the-compartmentalization-imperative"><strong>The Compartmentalization Imperative</strong></h2>
<p>The first skill every elite salesperson must master is emotional compartmentalization. Here’s how to think about it:</p>
<p>That homeowner you’re about to meet? This is the only conversation they’re having with your company today. They don’t know about your other appointments, your wins, your losses, or your quota pressure. To them, you represent their entire experience with your organization.</p>
<p>More importantly, their home is their biggest asset—the most valuable thing in their life. When they’re considering a roof replacement or new windows, they’re not just buying a product; they’re making an emotional decision about protecting what matters most to them.</p>
<p>Their emotional experience with you is more predictive of the outcome than any other variable. People buy you first, then they buy your product. They buy you because they feel like you care about them, that you listen to them, that you understand them, and that they can trust you.</p>
<p>That doesn’t happen if you show up desperate, distracted, or carrying emotional baggage from previous calls.</p>
<h2 id="h-process-goals-vs-outcome-goals-the-mental-reset"><strong>Process Goals vs. Outcome Goals: The Mental Reset</strong></h2>
<p>The difference between average performers and elite closers comes down to one thing: focus.</p>
<p>Average performers obsess over outcome goals. They walk up to the door thinking, “I need to close this deal.” When they’ve had a few bad calls, they skip the relationship-building and go straight to pitch mode because they’re desperate for a win.</p>
<p>Elite performers focus on process goals. They have a systematic approach: “I’m going to greet them this way, connect like this, ask these discovery questions, present like this, and ask for the business using this method.” They trust the process because they know it works.</p>
<p>When you focus on running your process perfectly, you give yourself the highest probability of getting the desired outcome. Sometimes the putts go in, sometimes they don’t—but you ran the process every time.</p>
<p>As one wise salesperson once said: “If you try to control the outcome, you’re not going to get the outcome you’re looking for. If you trust the process and trust yourself, you’re typically going to get the outcome you’re looking for.”</p>
<h2 id="h-your-mobile-reset-strategy"><strong>Your Mobile Reset Strategy</strong></h2>
<p>Here’s a practical question: What’s coming out of the speakers in your truck between appointments?</p>
<p>If you’re listening to the news, you’re filling your mind with negativity. If you’re listening to sports radio while thinking about your next call, your focus is scattered. But if you’re listening to<a href="https://salesgravy.com/sales-training/" rel="nofollow"> </a><strong><a href="https://salesgravy.com/sales-training/" rel="nofollow">sales training content</a>,</strong> motivational audiobooks, or<a href="https://salesgravy.com/fanatical-prospecting/" rel="nofollow"> </a><strong><a href="https://salesgravy.com/fanatical-prospecting/" rel="nofollow">fanatical prospecting techniques</a>,</strong> you’re programming your mind for success.</p>
<p>Your drive time between appointments is prime real estate for mental conditioning. Use it to stay focused, positive, and sharp.</p>
<h2 id="h-the-power-of-self-talk"><strong>The Power of Self-Talk</strong></h2>
<p>The conversation happening in your head determines everything. When you mess up a call or get rejected, what are you saying to yourself?</p>
<p>Most salespeople spiral into negative self-talk: “I’m terrible at this. I can’t close anything. This customer was never going to buy anyway. Maybe I’m not cut out for sales.”</p>
<p>Elite performers catch themselves in that spiral and flip the script: “I can do this. I’m getting better every day. That last call was just practice for this next one. I’m going to slow down, stick to my process, and deliver value.”</p>
<p>It sounds simple, but changing your internal dialogue is one of the most powerful performance improvements you can make. Your mind believes what you tell it—so tell it something that serves your success.</p>
<h2 id="h-building-your-support-system"><strong>Building Your Support System</strong></h2>
<p>When all else fails, phone a friend. Having teammates you can call between appointments to reset your mindset isn’t weakness—it’s professional. The best sales organizations create cultures where reps lift each other up instead of competing against each other.</p>
<p>Build relationships with colleagues who can talk you off the ledge when you’re spiraling. Sometimes all it takes is hearing someone say, “You’ve got this. That last call doesn’t define you. Go show them what you’re made of.”</p>
<h2 id="h-the-scottie-scheffler-standard"><strong>The Scottie Scheffler Standard</strong></h2>
<p>Your goal is to become the Scottie Scheffler of your industry—calm, cool, and consistent regardless of what’s happening around you. That doesn’t mean you don’t feel emotions; it means you don’t let those emotions dictate your performance.</p>
<p>Every appointment is a fresh start. Every prospect deserves your best self. Every interaction is an opportunity to demonstrate the professionalism and expertise that separates you from your competition.</p>
<p>When you master emotional consistency, everything else becomes easier. Your<a href="https://salesgravy.com/objections/" rel="nofollow"> </a><strong><a href="https://salesgravy.com/objections/" rel="nofollow">objection handling</a> </strong>improves because you’re not defensive. Your closing gets stronger because you’re confident rather than desperate. Your relationships deepen because you’re genuinely focused on serving your prospect rather than serving your quota.</p>
<h2 id="h-your-action-plan"><strong>Your Action Plan</strong></h2>
<p>If you’re ready to stop letting your emotions sabotage your sales performance:</p>
<p><strong>Develop your reset routine.</strong> What will you do between every call to clear your head and refocus? Make it systematic and stick to it religiously.</p>
<p><strong>Master compartmentalization.</strong> Each prospect gets a fresh, fully-engaged version of you. Their experience with you is their entire experience with your company.</p>
<p><strong>Focus on process, not outcomes.</strong> Perfect your sales methodology and trust it to deliver results over time.</p>
<p><strong>Control your inputs.</strong> What you listen to, read, and consume between calls directly impacts your mindset and performance.</p>
<p><strong>Build your support network.</strong> Identify colleagues who can help you reset when you’re struggling.</p>
<p><strong>Monitor your self-talk.</strong> Catch negative spirals early and redirect them toward confidence and competence.</p>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>Your technical skills might get you in the door, but your emotional state determines whether you walk out with a signed contract.</p>
<p>Master your inner game, and your outer results will follow. Stay emotionally consistent, trust your process, and watch your closing ratio soar.</p>
<p>That’s how you build a championship sales career. That’s how you dominate your market. And that’s how you turn emotional intelligence into competitive advantage.</p>
<hr/>
<p>Jeb Blount’s bestselling book <em><a href="https://www.amazon.com/Sales-EQ-Jeb-Blount-audiobook/dp/B073HH4WPR/ref=sr_1_1?crid=7FNECWDHQ77R&keywords=Jeff+Blount+sales+EQ&qid=1658868708&sprefix=jeff+blount+sales+eq%2Caps%2C104&sr=8-1" rel="nofollow"><strong>Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal</strong></a></em> helps guide salespeople through the many hurdles that many struggle with in building authentic relationships with prospects. Download our free Sales EQ Book Club Guide <strong><a href="https://salesgravy.com/sales-eq-book-club-guide/" rel="nofollow">HERE.</a></strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll keep you up at night: What do you do when your emotions are sabotaging your sales performance?&lt;/p&gt;
&lt;p&gt;That’s the exact challenge posed by Kurt O’Donnell and the sales team from Joyland Roofing in Lancaster County, Pennsylvania. They’re crushing it—doing $10 million in revenue with individual reps generating $2 million each—but they identified a critical weakness that could derail their ambitious goal of hitting $100 million in 10 years.&lt;/p&gt;
&lt;p&gt;Kurt put it perfectly: “We need to actually learn how to read ourselves better and just be consistent. Emotionally consistent, even when everything else can heave around us. How do I show up at the door and be that consultant… and not just kind of be desperate because I had a few bad calls?”&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re not alone. Emotional inconsistency is the silent killer of sales careers, and it’s costing top performers millions in lost revenue.&lt;/p&gt;
&lt;h2 id=&#34;h-the-hidden-performance-killer-your-emotional-state&#34;&gt;&lt;strong&gt;The Hidden Performance Killer: Your Emotional State&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most sales training focuses on techniques, scripts, and closing strategies. But here’s the brutal truth: Your emotional state in the moment of truth determines your success more than any other factor.&lt;/p&gt;
&lt;p&gt;Think about it. You can have the perfect pitch, flawless product knowledge, and ironclad objection handling skills, but if you walk into that appointment carrying the baggage from your last three rejections, you’re dead in the water before you even ring the doorbell.&lt;/p&gt;
&lt;p&gt;Your prospects don’t know about your bad morning. They don’t care that the last homeowner beat you up on price or that your competitor just undercut you again. All they know is the energy you bring to their front door—and that energy determines whether they trust you enough to invite you in.&lt;/p&gt;
&lt;h2 id=&#34;h-the-compartmentalization-imperative&#34;&gt;&lt;strong&gt;The Compartmentalization Imperative&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The first skill every elite salesperson must master is emotional compartmentalization. Here’s how to think about it:&lt;/p&gt;
&lt;p&gt;That homeowner you’re about to meet? This is the only conversation they’re having with your company today. They don’t know about your other appointments, your wins, your losses, or your quota pressure. To them, you represent their entire experience with your organization.&lt;/p&gt;
&lt;p&gt;More importantly, their home is their biggest asset—the most valuable thing in their life. When they’re considering a roof replacement or new windows, they’re not just buying a product; they’re making an emotional decision about protecting what matters most to them.&lt;/p&gt;
&lt;p&gt;Their emotional experience with you is more predictive of the outcome than any other variable. People buy you first, then they buy your product. They buy you because they feel like you care about them, that you listen to them, that you understand them, and that they can trust you.&lt;/p&gt;
&lt;p&gt;That doesn’t happen if you show up desperate, distracted, or carrying emotional baggage from previous calls.&lt;/p&gt;
&lt;h2 id=&#34;h-process-goals-vs-outcome-goals-the-mental-reset&#34;&gt;&lt;strong&gt;Process Goals vs. Outcome Goals: The Mental Reset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The difference between average performers and elite closers comes down to one thing: focus.&lt;/p&gt;
&lt;p&gt;Average performers obsess over outcome goals. They walk up to the door thinking, “I need to close this deal.” When they’ve had a few bad calls, they skip the relationship-building and go straight to pitch mode because they’re desperate for a win.&lt;/p&gt;
&lt;p&gt;Elite performers focus on process goals. They have a systematic approach: “I’m going to greet them this way, connect like this, ask these discovery questions, present like this, and ask for the business using this method.” They trust the process because they know it works.&lt;/p&gt;
&lt;p&gt;When you focus on running your process perfectly, you give yourself the highest probability of getting the desired outcome. Sometimes the putts go in, sometimes they don’t—but you ran the process every time.&lt;/p&gt;
&lt;p&gt;As one wise salesperson once said: “If you try to control the outcome, you’re not going to get the outcome you’re looking for. If you trust the process and trust yourself, you’re typically going to get the outcome you’re looking for.”&lt;/p&gt;
&lt;h2 id=&#34;h-your-mobile-reset-strategy&#34;&gt;&lt;strong&gt;Your Mobile Reset Strategy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s a practical question: What’s coming out of the speakers in your truck between appointments?&lt;/p&gt;
&lt;p&gt;If you’re listening to the news, you’re filling your mind with negativity. If you’re listening to sports radio while thinking about your next call, your focus is scattered. But if you’re listening to&lt;a href=&#34;https://salesgravy.com/sales-training/&#34; rel=&#34;nofollow&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/sales-training/&#34; rel=&#34;nofollow&#34;&gt;sales training content&lt;/a&gt;,&lt;/strong&gt; motivational audiobooks, or&lt;a href=&#34;https://salesgravy.com/fanatical-prospecting/&#34; rel=&#34;nofollow&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/fanatical-prospecting/&#34; rel=&#34;nofollow&#34;&gt;fanatical prospecting techniques&lt;/a&gt;,&lt;/strong&gt; you’re programming your mind for success.&lt;/p&gt;
&lt;p&gt;Your drive time between appointments is prime real estate for mental conditioning. Use it to stay focused, positive, and sharp.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-self-talk&#34;&gt;&lt;strong&gt;The Power of Self-Talk&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The conversation happening in your head determines everything. When you mess up a call or get rejected, what are you saying to yourself?&lt;/p&gt;
&lt;p&gt;Most salespeople spiral into negative self-talk: “I’m terrible at this. I can’t close anything. This customer was never going to buy anyway. Maybe I’m not cut out for sales.”&lt;/p&gt;
&lt;p&gt;Elite performers catch themselves in that spiral and flip the script: “I can do this. I’m getting better every day. That last call was just practice for this next one. I’m going to slow down, stick to my process, and deliver value.”&lt;/p&gt;
&lt;p&gt;It sounds simple, but changing your internal dialogue is one of the most powerful performance improvements you can make. Your mind believes what you tell it—so tell it something that serves your success.&lt;/p&gt;
&lt;h2 id=&#34;h-building-your-support-system&#34;&gt;&lt;strong&gt;Building Your Support System&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When all else fails, phone a friend. Having teammates you can call between appointments to reset your mindset isn’t weakness—it’s professional. The best sales organizations create cultures where reps lift each other up instead of competing against each other.&lt;/p&gt;
&lt;p&gt;Build relationships with colleagues who can talk you off the ledge when you’re spiraling. Sometimes all it takes is hearing someone say, “You’ve got this. That last call doesn’t define you. Go show them what you’re made of.”&lt;/p&gt;
&lt;h2 id=&#34;h-the-scottie-scheffler-standard&#34;&gt;&lt;strong&gt;The Scottie Scheffler Standard&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your goal is to become the Scottie Scheffler of your industry—calm, cool, and consistent regardless of what’s happening around you. That doesn’t mean you don’t feel emotions; it means you don’t let those emotions dictate your performance.&lt;/p&gt;
&lt;p&gt;Every appointment is a fresh start. Every prospect deserves your best self. Every interaction is an opportunity to demonstrate the professionalism and expertise that separates you from your competition.&lt;/p&gt;
&lt;p&gt;When you master emotional consistency, everything else becomes easier. Your&lt;a href=&#34;https://salesgravy.com/objections/&#34; rel=&#34;nofollow&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/objections/&#34; rel=&#34;nofollow&#34;&gt;objection handling&lt;/a&gt; &lt;/strong&gt;improves because you’re not defensive. Your closing gets stronger because you’re confident rather than desperate. Your relationships deepen because you’re genuinely focused on serving your prospect rather than serving your quota.&lt;/p&gt;
&lt;h2 id=&#34;h-your-action-plan&#34;&gt;&lt;strong&gt;Your Action Plan&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re ready to stop letting your emotions sabotage your sales performance:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Develop your reset routine.&lt;/strong&gt; What will you do between every call to clear your head and refocus? Make it systematic and stick to it religiously.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Master compartmentalization.&lt;/strong&gt; Each prospect gets a fresh, fully-engaged version of you. Their experience with you is their entire experience with your company.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Focus on process, not outcomes.&lt;/strong&gt; Perfect your sales methodology and trust it to deliver results over time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Control your inputs.&lt;/strong&gt; What you listen to, read, and consume between calls directly impacts your mindset and performance.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Build your support network.&lt;/strong&gt; Identify colleagues who can help you reset when you’re struggling.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Monitor your self-talk.&lt;/strong&gt; Catch negative spirals early and redirect them toward confidence and competence.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your technical skills might get you in the door, but your emotional state determines whether you walk out with a signed contract.&lt;/p&gt;
&lt;p&gt;Master your inner game, and your outer results will follow. Stay emotionally consistent, trust your process, and watch your closing ratio soar.&lt;/p&gt;
&lt;p&gt;That’s how you build a championship sales career. That’s how you dominate your market. And that’s how you turn emotional intelligence into competitive advantage.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Jeb Blount’s bestselling book &lt;em&gt;&lt;a href=&#34;https://www.amazon.com/Sales-EQ-Jeb-Blount-audiobook/dp/B073HH4WPR/ref=sr_1_1?crid=7FNECWDHQ77R&amp;keywords=Jeff&#43;Blount&#43;sales&#43;EQ&amp;qid=1658868708&amp;sprefix=jeff&#43;blount&#43;sales&#43;eq%2Caps%2C104&amp;sr=8-1&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal&lt;/strong&gt;&lt;/a&gt;&lt;/em&gt; helps guide salespeople through the many hurdles that many struggle with in building authentic relationships with prospects. Download our free Sales EQ Book Club Guide &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/sales-eq-book-club-guide/&#34; rel=&#34;nofollow&#34;&gt;HERE.&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-stay-emotionally-consistent-in-sales-even-on-your-worst-days-ask-jeb/</link>
                <pubDate>Tue, 01 Jul 2025 19:32:00 &#43;0000</pubDate>
                <itunes:duration>1004</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>5 Game-Changing Sales Insights from Q2 2025</itunes:title>
                <title>5 Game-Changing Sales Insights from Q2 2025</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;The second quarter of 2025 delivered some incredible conversations on the Sales Gravy podcast. From discipline strategies that separate winners from wannabes to the psychology of selling that most reps completely miss, here are the five most powerful insights that can transform your sales results immediately.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-1-focus-on-activity-not-outcomes&#34;&gt;&lt;strong&gt;1. Focus on Activity, Not Outcomes&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;The Problem:&lt;/strong&gt; Most sales reps get discouraged when they don&amp;#8217;t book meetings, causing them to change their approach daily.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Solution:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&#34;https://www.youtube.com/watch?v=omnoVAopK8U&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Cynthia Handal&lt;/a&gt;&lt;/strong&gt;, who runs high-performing BDR teams, revealed her game-changing mindset shift: &amp;#8220;The outcome isn&amp;#8217;t to book a meeting. The outcome is to do the three hours of work.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Her approach is deceptively simple but incredibly powerful:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Time block your prospecting activities (she does 9 AM to 12 PM daily).&lt;/li&gt;
&lt;li&gt;Set a timer and don&amp;#8217;t stop until the time is complete.&lt;/li&gt;
&lt;li&gt;Focus on controlling what you can control—the work itself.&lt;/li&gt;
&lt;li&gt;Trust that results will follow consistent activity.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This eliminates the emotional rollercoaster of good days and bad days. When you focus on process over outcomes, you build the discipline that creates sustainable success.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-2-get-a-no-then-aim-for-a-yes&#34;&gt;&lt;strong&gt;2. Get a ‘No’ Then Aim for a ‘Yes’&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;The Problem:&lt;/strong&gt; Most salespeople chase prospects desperately, making them less attractive.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Solution:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-sales-reps-should-break-the-rules/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Mike Maples Jr.&lt;/a&gt;&lt;/strong&gt;, a Silicon Valley VC and former software entrepreneur, uses a counterintuitive approach to actively trying to disqualify prospects.&lt;/p&gt;
&lt;p&gt;The &amp;#8220;go for the no&amp;#8221; technique works like this:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Start conversations by suggesting you might not be the right fit&lt;/li&gt;
&lt;li&gt;Use body language that shows you&amp;#8217;re willing to walk away&lt;/li&gt;
&lt;li&gt;Make prospects convince you they need your solution&lt;/li&gt;
&lt;li&gt;Qualify out aggressively those who don&amp;#8217;t value your advantage&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This approach leverages the psychological principle that people want what they can&amp;#8217;t have. When you&amp;#8217;re not desperate, you become magnetic.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-3-align-your-entire-organization-s-message&#34;&gt;&lt;strong&gt;3. Align Your Entire Organization&amp;#8217;s Message&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;The Problem:&lt;/strong&gt; Five sales reps with five different value propositions confuse customers and create internal friction. They need to be unified.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Solution:&lt;/strong&gt; Lisa Dennis discusses that messaging alignment must extend beyond just the sales team to the entire organization.&lt;/p&gt;
&lt;p&gt;Her process includes:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Involving the whole company in messaging rollouts, not just sales&lt;/li&gt;
&lt;li&gt;Ensuring customer success and support teams understand the same value propositions&lt;/li&gt;
&lt;li&gt;Providing discovery questions and conversation frameworks to salespeople&lt;/li&gt;
&lt;li&gt;Creating organizational congruence from marketing through delivery&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When everyone in your organization tells the same story, customers experience consistency at every touchpoint. This builds trust and reduces friction throughout the customer journey.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-4-trust-commands-a-30-premium&#34;&gt;&lt;strong&gt;4. Trust Commands a 30% Premium&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;The Problem:&lt;/strong&gt; Salespeople focus on features and benefits while underestimating the value of trust.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Solution:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&#34;https://www.youtube.com/watch?app=desktop&amp;#38;v=YGvZfbASLw8&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Yoram Solomon&amp;#8217;s&lt;/a&gt;&lt;/strong&gt; research that people will pay an average of 29.6% more to buy from someone they trust versus someone they don&amp;#8217;t know (not someone they distrust—just someone neutral).&lt;/p&gt;
&lt;p&gt;The trust-building behaviors that matter most:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Listening instead of pitching&lt;/li&gt;
&lt;li&gt;Showing genuine care for the customer&amp;#8217;s situation&lt;/li&gt;
&lt;li&gt;Being attentive and present during conversations&lt;/li&gt;
&lt;li&gt;Making and keeping promises consistently&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Trust is worth dollars.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-5-get-your-math-right&#34;&gt;&lt;strong&gt;5. Get Your Math Right&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;The Problem:&lt;/strong&gt; Most businesses stay stuck in six figures because they&amp;#8217;re fundamentally undercharging for their service.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Solution:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/5-killer-sales-moves-you-can-learn-from-an-entrepreneur/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;David Neagle&lt;/a&gt;&lt;/strong&gt;, who has helped countless entrepreneurs break through seven figures, says the issue is usually mathematical, not motivational.&lt;/p&gt;
&lt;p&gt;His tips for confidently pricing right:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Stop comparing yourself to the average—compare to the top performers&lt;/li&gt;
&lt;li&gt;Charge based on results delivered, not time spent&lt;/li&gt;
&lt;li&gt;Ask yourself: &amp;#8220;If they get the same result, why can&amp;#8217;t I charge the same price?&amp;#8221;&lt;/li&gt;
&lt;li&gt;Actually ask for the sale at your true value&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;As David puts it: &amp;#8220;It&amp;#8217;s hard to do $50,000 a month if you&amp;#8217;re selling your service for $1,000 a pop.&amp;#8221; You can&amp;#8217;t hustle your way to seven figures if you&amp;#8217;re selling dollars for fifty cents.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;These insights are practical strategies being used by top performers right now. The difference between successful salespeople and everyone else isn&amp;#8217;t talent or luck. It&amp;#8217;s implementing systems that work consistently.&lt;/p&gt;
&lt;p&gt;Pick one of these strategies and commit to implementing it this week. Maybe it&amp;#8217;s time-blocking your prospecting like Cynthia, practicing the takeaway technique like Mike, or finally having that pricing conversation like David suggests.&lt;/p&gt;
&lt;p&gt;Remember: people pay more for trust, and the harder you work, the luckier you get. When you&amp;#8217;re tired and ready to go home, make one more call.&lt;/p&gt;
&lt;p&gt;For more spot-on sales insights, listen to the &lt;strong&gt;&lt;a href=&#34;https://open.spotify.com/show/3ib1Gyl5inxj07ZmB7whzQ?si=112512334d36405d&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy Podcast&lt;/a&gt;, &lt;a href=&#34;http://salesgravy.com/ask&#34;&gt;Ask Jeb&lt;/a&gt;&lt;/strong&gt;, and Money Monday, every week on SalesGravy.com.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>The second quarter of 2025 delivered some incredible conversations on the Sales Gravy podcast. From discipline strategies that separate winners from wannabes to the psychology of selling that most reps completely miss, here are the five most powerful insights that can transform your sales results immediately.</p>
<h2 id="h-1-focus-on-activity-not-outcomes"><strong>1. Focus on Activity, Not Outcomes</strong></h2>
<p><strong>The Problem:</strong> Most sales reps get discouraged when they don’t book meetings, causing them to change their approach daily.</p>
<p><strong>The Solution:</strong> <strong><a href="https://www.youtube.com/watch?v=omnoVAopK8U" rel="nofollow">Cynthia Handal</a></strong>, who runs high-performing BDR teams, revealed her game-changing mindset shift: “The outcome isn’t to book a meeting. The outcome is to do the three hours of work.”</p>
<p>Her approach is deceptively simple but incredibly powerful:</p>
<ul>
<li>Time block your prospecting activities (she does 9 AM to 12 PM daily).</li>
<li>Set a timer and don’t stop until the time is complete.</li>
<li>Focus on controlling what you can control—the work itself.</li>
<li>Trust that results will follow consistent activity.</li>
</ul>
<p>This eliminates the emotional rollercoaster of good days and bad days. When you focus on process over outcomes, you build the discipline that creates sustainable success.</p>
<h2 id="h-2-get-a-no-then-aim-for-a-yes"><strong>2. Get a ‘No’ Then Aim for a ‘Yes’</strong></h2>
<p><strong>The Problem:</strong> Most salespeople chase prospects desperately, making them less attractive.</p>
<p><strong>The Solution:</strong> <strong><a href="https://salesgravy.com/how-sales-reps-should-break-the-rules/" rel="nofollow">Mike Maples Jr.</a></strong>, a Silicon Valley VC and former software entrepreneur, uses a counterintuitive approach to actively trying to disqualify prospects.</p>
<p>The “go for the no” technique works like this:</p>
<ul>
<li>Start conversations by suggesting you might not be the right fit</li>
<li>Use body language that shows you’re willing to walk away</li>
<li>Make prospects convince you they need your solution</li>
<li>Qualify out aggressively those who don’t value your advantage</li>
</ul>
<p>This approach leverages the psychological principle that people want what they can’t have. When you’re not desperate, you become magnetic. </p>
<h2 id="h-3-align-your-entire-organization-s-message"><strong>3. Align Your Entire Organization’s Message</strong></h2>
<p><strong>The Problem:</strong> Five sales reps with five different value propositions confuse customers and create internal friction. They need to be unified.</p>
<p><strong>The Solution:</strong> Lisa Dennis discusses that messaging alignment must extend beyond just the sales team to the entire organization.</p>
<p>Her process includes:</p>
<ul>
<li>Involving the whole company in messaging rollouts, not just sales</li>
<li>Ensuring customer success and support teams understand the same value propositions</li>
<li>Providing discovery questions and conversation frameworks to salespeople</li>
<li>Creating organizational congruence from marketing through delivery</li>
</ul>
<p>When everyone in your organization tells the same story, customers experience consistency at every touchpoint. This builds trust and reduces friction throughout the customer journey.</p>
<h2 id="h-4-trust-commands-a-30-premium"><strong>4. Trust Commands a 30% Premium</strong></h2>
<p><strong>The Problem:</strong> Salespeople focus on features and benefits while underestimating the value of trust.</p>
<p><strong>The Solution:</strong> <strong><a href="https://www.youtube.com/watch?app=desktop&v=YGvZfbASLw8" rel="nofollow">Yoram Solomon’s</a></strong> research that people will pay an average of 29.6% more to buy from someone they trust versus someone they don’t know (not someone they distrust—just someone neutral).</p>
<p>The trust-building behaviors that matter most:</p>
<ul>
<li>Listening instead of pitching</li>
<li>Showing genuine care for the customer’s situation</li>
<li>Being attentive and present during conversations</li>
<li>Making and keeping promises consistently</li>
</ul>
<p>Trust is worth dollars.</p>
<h2 id="h-5-get-your-math-right"><strong>5. Get Your Math Right</strong></h2>
<p><strong>The Problem:</strong> Most businesses stay stuck in six figures because they’re fundamentally undercharging for their service.</p>
<p><strong>The Solution:</strong> <strong><a href="https://salesgravy.com/5-killer-sales-moves-you-can-learn-from-an-entrepreneur/" rel="nofollow">David Neagle</a></strong>, who has helped countless entrepreneurs break through seven figures, says the issue is usually mathematical, not motivational.</p>
<p>His tips for confidently pricing right:</p>
<ul>
<li>Stop comparing yourself to the average—compare to the top performers</li>
<li>Charge based on results delivered, not time spent</li>
<li>Ask yourself: “If they get the same result, why can’t I charge the same price?”</li>
<li>Actually ask for the sale at your true value</li>
</ul>
<p>As David puts it: “It’s hard to do $50,000 a month if you’re selling your service for $1,000 a pop.” You can’t hustle your way to seven figures if you’re selling dollars for fifty cents.</p>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>These insights are practical strategies being used by top performers right now. The difference between successful salespeople and everyone else isn’t talent or luck. It’s implementing systems that work consistently.</p>
<p>Pick one of these strategies and commit to implementing it this week. Maybe it’s time-blocking your prospecting like Cynthia, practicing the takeaway technique like Mike, or finally having that pricing conversation like David suggests.</p>
<p>Remember: people pay more for trust, and the harder you work, the luckier you get. When you’re tired and ready to go home, make one more call.</p>
<p>For more spot-on sales insights, listen to the <strong><a href="https://open.spotify.com/show/3ib1Gyl5inxj07ZmB7whzQ?si=112512334d36405d" rel="nofollow">Sales Gravy Podcast</a>, <a href="http://salesgravy.com/ask" rel="nofollow">Ask Jeb</a></strong>, and Money Monday, every week on SalesGravy.com.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;The second quarter of 2025 delivered some incredible conversations on the Sales Gravy podcast. From discipline strategies that separate winners from wannabes to the psychology of selling that most reps completely miss, here are the five most powerful insights that can transform your sales results immediately.&lt;/p&gt;
&lt;h2 id=&#34;h-1-focus-on-activity-not-outcomes&#34;&gt;&lt;strong&gt;1. Focus on Activity, Not Outcomes&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;The Problem:&lt;/strong&gt; Most sales reps get discouraged when they don’t book meetings, causing them to change their approach daily.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Solution:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&#34;https://www.youtube.com/watch?v=omnoVAopK8U&#34; rel=&#34;nofollow&#34;&gt;Cynthia Handal&lt;/a&gt;&lt;/strong&gt;, who runs high-performing BDR teams, revealed her game-changing mindset shift: “The outcome isn’t to book a meeting. The outcome is to do the three hours of work.”&lt;/p&gt;
&lt;p&gt;Her approach is deceptively simple but incredibly powerful:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Time block your prospecting activities (she does 9 AM to 12 PM daily).&lt;/li&gt;
&lt;li&gt;Set a timer and don’t stop until the time is complete.&lt;/li&gt;
&lt;li&gt;Focus on controlling what you can control—the work itself.&lt;/li&gt;
&lt;li&gt;Trust that results will follow consistent activity.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This eliminates the emotional rollercoaster of good days and bad days. When you focus on process over outcomes, you build the discipline that creates sustainable success.&lt;/p&gt;
&lt;h2 id=&#34;h-2-get-a-no-then-aim-for-a-yes&#34;&gt;&lt;strong&gt;2. Get a ‘No’ Then Aim for a ‘Yes’&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;The Problem:&lt;/strong&gt; Most salespeople chase prospects desperately, making them less attractive.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Solution:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-sales-reps-should-break-the-rules/&#34; rel=&#34;nofollow&#34;&gt;Mike Maples Jr.&lt;/a&gt;&lt;/strong&gt;, a Silicon Valley VC and former software entrepreneur, uses a counterintuitive approach to actively trying to disqualify prospects.&lt;/p&gt;
&lt;p&gt;The “go for the no” technique works like this:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Start conversations by suggesting you might not be the right fit&lt;/li&gt;
&lt;li&gt;Use body language that shows you’re willing to walk away&lt;/li&gt;
&lt;li&gt;Make prospects convince you they need your solution&lt;/li&gt;
&lt;li&gt;Qualify out aggressively those who don’t value your advantage&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This approach leverages the psychological principle that people want what they can’t have. When you’re not desperate, you become magnetic. &lt;/p&gt;
&lt;h2 id=&#34;h-3-align-your-entire-organization-s-message&#34;&gt;&lt;strong&gt;3. Align Your Entire Organization’s Message&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;The Problem:&lt;/strong&gt; Five sales reps with five different value propositions confuse customers and create internal friction. They need to be unified.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Solution:&lt;/strong&gt; Lisa Dennis discusses that messaging alignment must extend beyond just the sales team to the entire organization.&lt;/p&gt;
&lt;p&gt;Her process includes:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Involving the whole company in messaging rollouts, not just sales&lt;/li&gt;
&lt;li&gt;Ensuring customer success and support teams understand the same value propositions&lt;/li&gt;
&lt;li&gt;Providing discovery questions and conversation frameworks to salespeople&lt;/li&gt;
&lt;li&gt;Creating organizational congruence from marketing through delivery&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When everyone in your organization tells the same story, customers experience consistency at every touchpoint. This builds trust and reduces friction throughout the customer journey.&lt;/p&gt;
&lt;h2 id=&#34;h-4-trust-commands-a-30-premium&#34;&gt;&lt;strong&gt;4. Trust Commands a 30% Premium&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;The Problem:&lt;/strong&gt; Salespeople focus on features and benefits while underestimating the value of trust.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Solution:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&#34;https://www.youtube.com/watch?app=desktop&amp;v=YGvZfbASLw8&#34; rel=&#34;nofollow&#34;&gt;Yoram Solomon’s&lt;/a&gt;&lt;/strong&gt; research that people will pay an average of 29.6% more to buy from someone they trust versus someone they don’t know (not someone they distrust—just someone neutral).&lt;/p&gt;
&lt;p&gt;The trust-building behaviors that matter most:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Listening instead of pitching&lt;/li&gt;
&lt;li&gt;Showing genuine care for the customer’s situation&lt;/li&gt;
&lt;li&gt;Being attentive and present during conversations&lt;/li&gt;
&lt;li&gt;Making and keeping promises consistently&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Trust is worth dollars.&lt;/p&gt;
&lt;h2 id=&#34;h-5-get-your-math-right&#34;&gt;&lt;strong&gt;5. Get Your Math Right&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;The Problem:&lt;/strong&gt; Most businesses stay stuck in six figures because they’re fundamentally undercharging for their service.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Solution:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/5-killer-sales-moves-you-can-learn-from-an-entrepreneur/&#34; rel=&#34;nofollow&#34;&gt;David Neagle&lt;/a&gt;&lt;/strong&gt;, who has helped countless entrepreneurs break through seven figures, says the issue is usually mathematical, not motivational.&lt;/p&gt;
&lt;p&gt;His tips for confidently pricing right:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Stop comparing yourself to the average—compare to the top performers&lt;/li&gt;
&lt;li&gt;Charge based on results delivered, not time spent&lt;/li&gt;
&lt;li&gt;Ask yourself: “If they get the same result, why can’t I charge the same price?”&lt;/li&gt;
&lt;li&gt;Actually ask for the sale at your true value&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;As David puts it: “It’s hard to do $50,000 a month if you’re selling your service for $1,000 a pop.” You can’t hustle your way to seven figures if you’re selling dollars for fifty cents.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;These insights are practical strategies being used by top performers right now. The difference between successful salespeople and everyone else isn’t talent or luck. It’s implementing systems that work consistently.&lt;/p&gt;
&lt;p&gt;Pick one of these strategies and commit to implementing it this week. Maybe it’s time-blocking your prospecting like Cynthia, practicing the takeaway technique like Mike, or finally having that pricing conversation like David suggests.&lt;/p&gt;
&lt;p&gt;Remember: people pay more for trust, and the harder you work, the luckier you get. When you’re tired and ready to go home, make one more call.&lt;/p&gt;
&lt;p&gt;For more spot-on sales insights, listen to the &lt;strong&gt;&lt;a href=&#34;https://open.spotify.com/show/3ib1Gyl5inxj07ZmB7whzQ?si=112512334d36405d&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Podcast&lt;/a&gt;, &lt;a href=&#34;http://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;Ask Jeb&lt;/a&gt;&lt;/strong&gt;, and Money Monday, every week on SalesGravy.com.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/5-game-changing-sales-insights-from-q2-2025/</link>
                <pubDate>Fri, 27 Jun 2025 11:16:00 &#43;0000</pubDate>
                <itunes:duration>1107</itunes:duration>
                
                
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                <itunes:title>How to Spot Dead Deals Hiding in Your Pipeline Before It’s Too Late (Ask Jeb)</itunes:title>
                <title>How to Spot Dead Deals Hiding in Your Pipeline Before It’s Too Late (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll make your blood boil: Why do most sales leaders spend their pipeline reviews asking about dollar amounts and close dates while completely ignoring whether their reps actually have real deals?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the brutal reality I see in sales organizations every single day. Leaders are obsessing over MEDIC, BANT, and other qualification frameworks while their pipelines are stuffed with dead deals that will never close.&lt;/p&gt;
&lt;p&gt;Meanwhile, their forecasts are consistently wrong, deals keep getting pushed, and reps are burning time on opportunities that died months ago.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re nodding your head right now, you&amp;#8217;re not alone. Focusing on surface-level qualification instead of true deal engagement is one of the most backward approaches to pipeline management I see today, and it&amp;#8217;s costing companies millions in missed forecasts.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-qualification-theater-problem-when-frameworks-become-fantasy&#34;&gt;The Qualification Theater Problem: When Frameworks Become Fantasy&lt;/h2&gt;
&lt;p&gt;Remember when everyone thought MEDIC and BANT were the holy grail of qualification? Sales leaders everywhere started drilling reps on budgets, authority, need, and timing like they were conducting a police interrogation.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s what actually happens: Reps learn to check the boxes without understanding whether they have a real deal.&lt;/p&gt;
&lt;p&gt;They&amp;#8217;ll tell you they&amp;#8217;ve qualified the budget, but they&amp;#8217;re talking to someone who has to &amp;#8220;go talk to the boss.&amp;#8221; They&amp;#8217;ll say there&amp;#8217;s urgency and timing, but the prospect is waiting to hire an executive in a completely different department before making a decision.&lt;/p&gt;
&lt;p&gt;Traditional qualification frameworks are the opposite of real pipeline inspection. They&amp;#8217;re vanity metrics disguised as sales rigor.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the brutal truth: You can have a deal that checks every qualification box and still have a 2% chance of closing. Meanwhile, a deal that looks &amp;#8220;unqualified&amp;#8221; on paper might be ready to close tomorrow because the right stakeholders are engaged and moving forward.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-most-pipeline-reviews-are-theater-not-strategy&#34;&gt;Why Most Pipeline Reviews Are Theater, Not Strategy&lt;/h2&gt;
&lt;p&gt;The reason most sales leaders run terrible pipeline reviews is because it&amp;#8217;s easy. It requires zero investment in actual deal coaching, stakeholder analysis, or strategic thinking.&lt;/p&gt;
&lt;p&gt;Think about it: It&amp;#8217;s much easier to ask, &amp;#8220;What&amp;#8217;s the budget?&amp;#8221; than it is to dig into whether the decision-maker actually sees value in solving this problem.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s what happens when you manage this way: You end up with pipelines full of zombie deals that look good on paper but will never close.&lt;/p&gt;
&lt;p&gt;Your reps get comfortable keeping deals in the pipeline because they&amp;#8217;ve &amp;#8220;qualified&amp;#8221; them. Your forecasts become fiction because you&amp;#8217;re counting revenue from prospects who aren&amp;#8217;t actually buying.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-actually-matters-the-one-question-that-reveals-everything&#34;&gt;What Actually Matters: The One Question That Reveals Everything&lt;/h2&gt;
&lt;p&gt;Instead of obsessing over qualification checklists, elite sales leaders focus on the one metric that actually predicts deal success: &lt;strong&gt;What&amp;#8217;s the next step?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This isn&amp;#8217;t just another question—it&amp;#8217;s the ultimate deal quality detector. Here&amp;#8217;s why:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Dead deals have no next steps.&lt;/strong&gt; When a rep says, &amp;#8220;They&amp;#8217;re going on vacation, so I&amp;#8217;ll call them in a few weeks,&amp;#8221; that deal is dead. When they say, &amp;#8220;They told me to call back in a month,&amp;#8221; that&amp;#8217;s not a pipeline deal—that&amp;#8217;s a prospect.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Real deals have committed next steps.&lt;/strong&gt; When a rep says, &amp;#8220;We&amp;#8217;re doing a technical demo with their IT team on Friday, and the CFO specifically asked to see ROI projections by Tuesday,&amp;#8221; that&amp;#8217;s a deal with momentum.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Engaged prospects match your effort.&lt;/strong&gt; If you&amp;#8217;re doing all the work—sending proposals, scheduling calls, following up—while they&amp;#8217;re giving you vague responses, you don&amp;#8217;t have a deal. You have a prospect who&amp;#8217;s being polite.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-three-question-pipeline-inspection-system&#34;&gt;The Three-Question Pipeline Inspection System&lt;/h2&gt;
&lt;p&gt;When I&amp;#8217;m inspecting pipeline quality, I use a simple three-question &lt;a href=&#34;https://salesgravy.com/4-questions-for-testing-sales-pipeline-accuracy/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;framework&lt;/strong&gt;&lt;/a&gt; that reveals everything:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-1-what-s-the-next-step&#34;&gt;1. What&amp;#8217;s the Next Step?&lt;/h3&gt;
&lt;p&gt;This is the deal-killer question. If there&amp;#8217;s no specific, committed next step with a date and stakeholders involved, the deal is stalled or dead. Period.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-2-who-are-you-actually-talking-to&#34;&gt;2. Who Are You Actually Talking To?&lt;/h3&gt;
&lt;p&gt;In my experience selling sales training, if I&amp;#8217;m talking to an influencer instead of the person with the money, the probability of closing is about 2%. The person with the budget doesn&amp;#8217;t see training as valuable unless it was their idea.&lt;/p&gt;
&lt;p&gt;This applies to every industry. You need to know: Are you talking to someone who can say yes, or someone who can only say no?&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-3-are-they-matching-your-efforts&#34;&gt;3. Are They Matching Your Efforts?&lt;/h3&gt;
&lt;p&gt;Real buyers show up to demos. They bring their team to meetings. They respond to your emails. They give you the information you need to build proposals.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re doing all the heavy lifting while they&amp;#8217;re giving you crickets, you&amp;#8217;re not in a sales process—you&amp;#8217;re in a procurement process where you&amp;#8217;re getting used for free consulting.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-probability-revolution-moving-beyond-stage-based-forecasting&#34;&gt;The Probability Revolution: Moving Beyond Stage-Based Forecasting&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s where most companies completely lose the plot: They &lt;a href=&#34;https://salesgravy.com/3-elements-of-predictable-sales-pipeline-forecasting/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;forecast&lt;/strong&gt;&lt;/a&gt; based on sales stages instead of actual deal probability.&lt;/p&gt;
&lt;p&gt;They say if you&amp;#8217;re in discovery, it&amp;#8217;s 40% probable. If you&amp;#8217;re doing a demo, it&amp;#8217;s 60% probable. This is pure fantasy.&lt;/p&gt;
&lt;p&gt;Just because you&amp;#8217;re 60% of the way through your sales process doesn&amp;#8217;t mean there&amp;#8217;s a 60% chance the deal will close in this quarter. It might mean you&amp;#8217;re 60% of the way to getting rejected.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Real probability is collaborative.&lt;/strong&gt; After inspecting next steps, stakeholder engagement, and competitive positioning, you sit down with your rep and ask: &amp;#8220;Based on everything we know, what&amp;#8217;s the real probability this closes in the next 90 days?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Maybe it&amp;#8217;s 80% because all the stakeholders are engaged and there&amp;#8217;s a signed agreement on next steps. Maybe it&amp;#8217;s 10% because they&amp;#8217;re not returning calls and keep pushing meetings.&lt;/p&gt;
&lt;p&gt;The key is that it&amp;#8217;s based on deal reality, not process stages.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-pipeline-discipline-that-changes-everything&#34;&gt;The Pipeline Discipline That Changes Everything&lt;/h2&gt;
&lt;p&gt;This approach requires one thing most sales leaders aren&amp;#8217;t willing to give: actual leadership.&lt;/p&gt;
&lt;p&gt;You can&amp;#8217;t just look at dashboards and ask surface-level questions. You have to:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Run regular pipeline reviews&lt;/strong&gt; where you dig into deal strategy, not just deal status.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Coach on next steps&lt;/strong&gt; constantly—not just in formal meetings, but in hallway conversations and phone call debriefs.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Push deals forward or pull them back&lt;/strong&gt; based on real engagement, not wishful thinking.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/reality-testing-sales-pipeline-opportunities/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Force decisions&lt;/a&gt; on dead deals.&lt;/strong&gt; Sometimes you have to tell your rep: &amp;#8220;Take this out of the pipeline. Turn it into a prospect. Come back to it later. But stop using this as an excuse not to go find real deals.&amp;#8221;&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line-stop-managing-hope-start-managing-reality&#34;&gt;The Bottom Line: Stop Managing Hope, Start Managing Reality&lt;/h2&gt;
&lt;p&gt;The best sales organizations don&amp;#8217;t manage hope—they manage reality.&lt;/p&gt;
&lt;p&gt;They know the difference between a qualified prospect and an engaged buyer. They measure deal momentum, not process completion. They forecast based on stakeholder commitment, not stage progression.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you build accurate forecasts. That&amp;#8217;s how you develop elite sales judgment. And that&amp;#8217;s how you stop wasting time on deals that were never going to close in the first place.&lt;/p&gt;
&lt;p&gt;Your pipeline isn&amp;#8217;t a parking lot for prospects who might buy someday. It&amp;#8217;s a commitment engine for deals that are moving toward a close.&lt;/p&gt;
&lt;p&gt;Start inspecting what actually matters, and watch your forecast accuracy—and your revenue—transform.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Learn how to ensure that you have enough pipe to make your number with this simple sales pipeline reality check technique in this microbite course: &lt;em&gt;&lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/how-to-reality-test-your-pipeline&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;How to Give Your Pipeline a Reality Check&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a question that’ll make your blood boil: Why do most sales leaders spend their pipeline reviews asking about dollar amounts and close dates while completely ignoring whether their reps actually have real deals?</p>
<p>That’s the brutal reality I see in sales organizations every single day. Leaders are obsessing over MEDIC, BANT, and other qualification frameworks while their pipelines are stuffed with dead deals that will never close.</p>
<p>Meanwhile, their forecasts are consistently wrong, deals keep getting pushed, and reps are burning time on opportunities that died months ago.</p>
<p>If you’re nodding your head right now, you’re not alone. Focusing on surface-level qualification instead of true deal engagement is one of the most backward approaches to pipeline management I see today, and it’s costing companies millions in missed forecasts.</p>
<h2 id="h-the-qualification-theater-problem-when-frameworks-become-fantasy">The Qualification Theater Problem: When Frameworks Become Fantasy</h2>
<p>Remember when everyone thought MEDIC and BANT were the holy grail of qualification? Sales leaders everywhere started drilling reps on budgets, authority, need, and timing like they were conducting a police interrogation.</p>
<p>But here’s what actually happens: Reps learn to check the boxes without understanding whether they have a real deal.</p>
<p>They’ll tell you they’ve qualified the budget, but they’re talking to someone who has to “go talk to the boss.” They’ll say there’s urgency and timing, but the prospect is waiting to hire an executive in a completely different department before making a decision.</p>
<p>Traditional qualification frameworks are the opposite of real pipeline inspection. They’re vanity metrics disguised as sales rigor.</p>
<p>Here’s the brutal truth: You can have a deal that checks every qualification box and still have a 2% chance of closing. Meanwhile, a deal that looks “unqualified” on paper might be ready to close tomorrow because the right stakeholders are engaged and moving forward.</p>
<h2 id="h-why-most-pipeline-reviews-are-theater-not-strategy">Why Most Pipeline Reviews Are Theater, Not Strategy</h2>
<p>The reason most sales leaders run terrible pipeline reviews is because it’s easy. It requires zero investment in actual deal coaching, stakeholder analysis, or strategic thinking.</p>
<p>Think about it: It’s much easier to ask, “What’s the budget?” than it is to dig into whether the decision-maker actually sees value in solving this problem.</p>
<p>But here’s what happens when you manage this way: You end up with pipelines full of zombie deals that look good on paper but will never close.</p>
<p>Your reps get comfortable keeping deals in the pipeline because they’ve “qualified” them. Your forecasts become fiction because you’re counting revenue from prospects who aren’t actually buying.</p>
<h2 id="h-what-actually-matters-the-one-question-that-reveals-everything">What Actually Matters: The One Question That Reveals Everything</h2>
<p>Instead of obsessing over qualification checklists, elite sales leaders focus on the one metric that actually predicts deal success: <strong>What’s the next step?</strong></p>
<p>This isn’t just another question—it’s the ultimate deal quality detector. Here’s why:</p>
<ol>
<li><strong>Dead deals have no next steps.</strong> When a rep says, “They’re going on vacation, so I’ll call them in a few weeks,” that deal is dead. When they say, “They told me to call back in a month,” that’s not a pipeline deal—that’s a prospect.</li>
<li><strong>Real deals have committed next steps.</strong> When a rep says, “We’re doing a technical demo with their IT team on Friday, and the CFO specifically asked to see ROI projections by Tuesday,” that’s a deal with momentum.</li>
<li><strong>Engaged prospects match your effort.</strong> If you’re doing all the work—sending proposals, scheduling calls, following up—while they’re giving you vague responses, you don’t have a deal. You have a prospect who’s being polite.</li>
</ol>
<h2 id="h-the-three-question-pipeline-inspection-system">The Three-Question Pipeline Inspection System</h2>
<p>When I’m inspecting pipeline quality, I use a simple three-question <a href="https://salesgravy.com/4-questions-for-testing-sales-pipeline-accuracy/" rel="nofollow"><strong>framework</strong></a> that reveals everything:</p>
<h3 id="h-1-what-s-the-next-step">1. What’s the Next Step?</h3>
<p>This is the deal-killer question. If there’s no specific, committed next step with a date and stakeholders involved, the deal is stalled or dead. Period.</p>
<h3 id="h-2-who-are-you-actually-talking-to">2. Who Are You Actually Talking To?</h3>
<p>In my experience selling sales training, if I’m talking to an influencer instead of the person with the money, the probability of closing is about 2%. The person with the budget doesn’t see training as valuable unless it was their idea.</p>
<p>This applies to every industry. You need to know: Are you talking to someone who can say yes, or someone who can only say no?</p>
<h3 id="h-3-are-they-matching-your-efforts">3. Are They Matching Your Efforts?</h3>
<p>Real buyers show up to demos. They bring their team to meetings. They respond to your emails. They give you the information you need to build proposals.</p>
<p>If you’re doing all the heavy lifting while they’re giving you crickets, you’re not in a sales process—you’re in a procurement process where you’re getting used for free consulting.</p>
<h2 id="h-the-probability-revolution-moving-beyond-stage-based-forecasting">The Probability Revolution: Moving Beyond Stage-Based Forecasting</h2>
<p>Here’s where most companies completely lose the plot: They <a href="https://salesgravy.com/3-elements-of-predictable-sales-pipeline-forecasting/" rel="nofollow"><strong>forecast</strong></a> based on sales stages instead of actual deal probability.</p>
<p>They say if you’re in discovery, it’s 40% probable. If you’re doing a demo, it’s 60% probable. This is pure fantasy.</p>
<p>Just because you’re 60% of the way through your sales process doesn’t mean there’s a 60% chance the deal will close in this quarter. It might mean you’re 60% of the way to getting rejected.</p>
<p><strong>Real probability is collaborative.</strong> After inspecting next steps, stakeholder engagement, and competitive positioning, you sit down with your rep and ask: “Based on everything we know, what’s the real probability this closes in the next 90 days?”</p>
<p>Maybe it’s 80% because all the stakeholders are engaged and there’s a signed agreement on next steps. Maybe it’s 10% because they’re not returning calls and keep pushing meetings.</p>
<p>The key is that it’s based on deal reality, not process stages.</p>
<h2 id="h-the-pipeline-discipline-that-changes-everything">The Pipeline Discipline That Changes Everything</h2>
<p>This approach requires one thing most sales leaders aren’t willing to give: actual leadership.</p>
<p>You can’t just look at dashboards and ask surface-level questions. You have to:</p>
<ol>
<li><strong>Run regular pipeline reviews</strong> where you dig into deal strategy, not just deal status.</li>
<li><strong>Coach on next steps</strong> constantly—not just in formal meetings, but in hallway conversations and phone call debriefs.</li>
<li><strong>Push deals forward or pull them back</strong> based on real engagement, not wishful thinking.</li>
<li><strong><a href="https://salesgravy.com/reality-testing-sales-pipeline-opportunities/" rel="nofollow">Force decisions</a> on dead deals.</strong> Sometimes you have to tell your rep: “Take this out of the pipeline. Turn it into a prospect. Come back to it later. But stop using this as an excuse not to go find real deals.”</li>
</ol>
<h2 id="h-the-bottom-line-stop-managing-hope-start-managing-reality">The Bottom Line: Stop Managing Hope, Start Managing Reality</h2>
<p>The best sales organizations don’t manage hope—they manage reality.</p>
<p>They know the difference between a qualified prospect and an engaged buyer. They measure deal momentum, not process completion. They forecast based on stakeholder commitment, not stage progression.</p>
<p>That’s how you build accurate forecasts. That’s how you develop elite sales judgment. And that’s how you stop wasting time on deals that were never going to close in the first place.</p>
<p>Your pipeline isn’t a parking lot for prospects who might buy someday. It’s a commitment engine for deals that are moving toward a close.</p>
<p>Start inspecting what actually matters, and watch your forecast accuracy—and your revenue—transform.</p>
<hr/>
<p>Learn how to ensure that you have enough pipe to make your number with this simple sales pipeline reality check technique in this microbite course: <em><strong><a href="https://www.salesgravy.university/courses/how-to-reality-test-your-pipeline" rel="nofollow">How to Give Your Pipeline a Reality Check</a></strong></em>.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll make your blood boil: Why do most sales leaders spend their pipeline reviews asking about dollar amounts and close dates while completely ignoring whether their reps actually have real deals?&lt;/p&gt;
&lt;p&gt;That’s the brutal reality I see in sales organizations every single day. Leaders are obsessing over MEDIC, BANT, and other qualification frameworks while their pipelines are stuffed with dead deals that will never close.&lt;/p&gt;
&lt;p&gt;Meanwhile, their forecasts are consistently wrong, deals keep getting pushed, and reps are burning time on opportunities that died months ago.&lt;/p&gt;
&lt;p&gt;If you’re nodding your head right now, you’re not alone. Focusing on surface-level qualification instead of true deal engagement is one of the most backward approaches to pipeline management I see today, and it’s costing companies millions in missed forecasts.&lt;/p&gt;
&lt;h2 id=&#34;h-the-qualification-theater-problem-when-frameworks-become-fantasy&#34;&gt;The Qualification Theater Problem: When Frameworks Become Fantasy&lt;/h2&gt;
&lt;p&gt;Remember when everyone thought MEDIC and BANT were the holy grail of qualification? Sales leaders everywhere started drilling reps on budgets, authority, need, and timing like they were conducting a police interrogation.&lt;/p&gt;
&lt;p&gt;But here’s what actually happens: Reps learn to check the boxes without understanding whether they have a real deal.&lt;/p&gt;
&lt;p&gt;They’ll tell you they’ve qualified the budget, but they’re talking to someone who has to “go talk to the boss.” They’ll say there’s urgency and timing, but the prospect is waiting to hire an executive in a completely different department before making a decision.&lt;/p&gt;
&lt;p&gt;Traditional qualification frameworks are the opposite of real pipeline inspection. They’re vanity metrics disguised as sales rigor.&lt;/p&gt;
&lt;p&gt;Here’s the brutal truth: You can have a deal that checks every qualification box and still have a 2% chance of closing. Meanwhile, a deal that looks “unqualified” on paper might be ready to close tomorrow because the right stakeholders are engaged and moving forward.&lt;/p&gt;
&lt;h2 id=&#34;h-why-most-pipeline-reviews-are-theater-not-strategy&#34;&gt;Why Most Pipeline Reviews Are Theater, Not Strategy&lt;/h2&gt;
&lt;p&gt;The reason most sales leaders run terrible pipeline reviews is because it’s easy. It requires zero investment in actual deal coaching, stakeholder analysis, or strategic thinking.&lt;/p&gt;
&lt;p&gt;Think about it: It’s much easier to ask, “What’s the budget?” than it is to dig into whether the decision-maker actually sees value in solving this problem.&lt;/p&gt;
&lt;p&gt;But here’s what happens when you manage this way: You end up with pipelines full of zombie deals that look good on paper but will never close.&lt;/p&gt;
&lt;p&gt;Your reps get comfortable keeping deals in the pipeline because they’ve “qualified” them. Your forecasts become fiction because you’re counting revenue from prospects who aren’t actually buying.&lt;/p&gt;
&lt;h2 id=&#34;h-what-actually-matters-the-one-question-that-reveals-everything&#34;&gt;What Actually Matters: The One Question That Reveals Everything&lt;/h2&gt;
&lt;p&gt;Instead of obsessing over qualification checklists, elite sales leaders focus on the one metric that actually predicts deal success: &lt;strong&gt;What’s the next step?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This isn’t just another question—it’s the ultimate deal quality detector. Here’s why:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Dead deals have no next steps.&lt;/strong&gt; When a rep says, “They’re going on vacation, so I’ll call them in a few weeks,” that deal is dead. When they say, “They told me to call back in a month,” that’s not a pipeline deal—that’s a prospect.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Real deals have committed next steps.&lt;/strong&gt; When a rep says, “We’re doing a technical demo with their IT team on Friday, and the CFO specifically asked to see ROI projections by Tuesday,” that’s a deal with momentum.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Engaged prospects match your effort.&lt;/strong&gt; If you’re doing all the work—sending proposals, scheduling calls, following up—while they’re giving you vague responses, you don’t have a deal. You have a prospect who’s being polite.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-the-three-question-pipeline-inspection-system&#34;&gt;The Three-Question Pipeline Inspection System&lt;/h2&gt;
&lt;p&gt;When I’m inspecting pipeline quality, I use a simple three-question &lt;a href=&#34;https://salesgravy.com/4-questions-for-testing-sales-pipeline-accuracy/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;framework&lt;/strong&gt;&lt;/a&gt; that reveals everything:&lt;/p&gt;
&lt;h3 id=&#34;h-1-what-s-the-next-step&#34;&gt;1. What’s the Next Step?&lt;/h3&gt;
&lt;p&gt;This is the deal-killer question. If there’s no specific, committed next step with a date and stakeholders involved, the deal is stalled or dead. Period.&lt;/p&gt;
&lt;h3 id=&#34;h-2-who-are-you-actually-talking-to&#34;&gt;2. Who Are You Actually Talking To?&lt;/h3&gt;
&lt;p&gt;In my experience selling sales training, if I’m talking to an influencer instead of the person with the money, the probability of closing is about 2%. The person with the budget doesn’t see training as valuable unless it was their idea.&lt;/p&gt;
&lt;p&gt;This applies to every industry. You need to know: Are you talking to someone who can say yes, or someone who can only say no?&lt;/p&gt;
&lt;h3 id=&#34;h-3-are-they-matching-your-efforts&#34;&gt;3. Are They Matching Your Efforts?&lt;/h3&gt;
&lt;p&gt;Real buyers show up to demos. They bring their team to meetings. They respond to your emails. They give you the information you need to build proposals.&lt;/p&gt;
&lt;p&gt;If you’re doing all the heavy lifting while they’re giving you crickets, you’re not in a sales process—you’re in a procurement process where you’re getting used for free consulting.&lt;/p&gt;
&lt;h2 id=&#34;h-the-probability-revolution-moving-beyond-stage-based-forecasting&#34;&gt;The Probability Revolution: Moving Beyond Stage-Based Forecasting&lt;/h2&gt;
&lt;p&gt;Here’s where most companies completely lose the plot: They &lt;a href=&#34;https://salesgravy.com/3-elements-of-predictable-sales-pipeline-forecasting/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;forecast&lt;/strong&gt;&lt;/a&gt; based on sales stages instead of actual deal probability.&lt;/p&gt;
&lt;p&gt;They say if you’re in discovery, it’s 40% probable. If you’re doing a demo, it’s 60% probable. This is pure fantasy.&lt;/p&gt;
&lt;p&gt;Just because you’re 60% of the way through your sales process doesn’t mean there’s a 60% chance the deal will close in this quarter. It might mean you’re 60% of the way to getting rejected.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Real probability is collaborative.&lt;/strong&gt; After inspecting next steps, stakeholder engagement, and competitive positioning, you sit down with your rep and ask: “Based on everything we know, what’s the real probability this closes in the next 90 days?”&lt;/p&gt;
&lt;p&gt;Maybe it’s 80% because all the stakeholders are engaged and there’s a signed agreement on next steps. Maybe it’s 10% because they’re not returning calls and keep pushing meetings.&lt;/p&gt;
&lt;p&gt;The key is that it’s based on deal reality, not process stages.&lt;/p&gt;
&lt;h2 id=&#34;h-the-pipeline-discipline-that-changes-everything&#34;&gt;The Pipeline Discipline That Changes Everything&lt;/h2&gt;
&lt;p&gt;This approach requires one thing most sales leaders aren’t willing to give: actual leadership.&lt;/p&gt;
&lt;p&gt;You can’t just look at dashboards and ask surface-level questions. You have to:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Run regular pipeline reviews&lt;/strong&gt; where you dig into deal strategy, not just deal status.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Coach on next steps&lt;/strong&gt; constantly—not just in formal meetings, but in hallway conversations and phone call debriefs.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Push deals forward or pull them back&lt;/strong&gt; based on real engagement, not wishful thinking.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/reality-testing-sales-pipeline-opportunities/&#34; rel=&#34;nofollow&#34;&gt;Force decisions&lt;/a&gt; on dead deals.&lt;/strong&gt; Sometimes you have to tell your rep: “Take this out of the pipeline. Turn it into a prospect. Come back to it later. But stop using this as an excuse not to go find real deals.”&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-the-bottom-line-stop-managing-hope-start-managing-reality&#34;&gt;The Bottom Line: Stop Managing Hope, Start Managing Reality&lt;/h2&gt;
&lt;p&gt;The best sales organizations don’t manage hope—they manage reality.&lt;/p&gt;
&lt;p&gt;They know the difference between a qualified prospect and an engaged buyer. They measure deal momentum, not process completion. They forecast based on stakeholder commitment, not stage progression.&lt;/p&gt;
&lt;p&gt;That’s how you build accurate forecasts. That’s how you develop elite sales judgment. And that’s how you stop wasting time on deals that were never going to close in the first place.&lt;/p&gt;
&lt;p&gt;Your pipeline isn’t a parking lot for prospects who might buy someday. It’s a commitment engine for deals that are moving toward a close.&lt;/p&gt;
&lt;p&gt;Start inspecting what actually matters, and watch your forecast accuracy—and your revenue—transform.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Learn how to ensure that you have enough pipe to make your number with this simple sales pipeline reality check technique in this microbite course: &lt;em&gt;&lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/how-to-reality-test-your-pipeline&#34; rel=&#34;nofollow&#34;&gt;How to Give Your Pipeline a Reality Check&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-spot-dead-deals-hiding-in-your-pipeline/</link>
                <pubDate>Tue, 24 Jun 2025 23:58:00 &#43;0000</pubDate>
                <itunes:duration>876</itunes:duration>
                
                
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                <itunes:title>Why You Need to Become Obsessed With Process Goals (Money Monday)</itunes:title>
                <title>Why You Need to Become Obsessed With Process Goals (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Ben Hogan, who was arguably the greatest ball striker the game of golf has ever known, taught that if you wanted to improve your swing you should focus on the cause rather than the result.&amp;#160;&lt;/p&gt;
&lt;p&gt;This was good advice for golfers and brilliant advice for sales professionals. Because in sales, if you want to sell more it pays to become obsessed over your behaviors, techniques and processes rather than your outcomes.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-most-sellers-obsess-over-outcomes&#34;&gt;Most Sellers Obsess Over Outcomes&lt;/h2&gt;
&lt;p&gt;Most salespeople are focused on winning or losing individual deals. They get emotionally wrapped up in every prospect, every conversation, every close attempt. When they win, they&amp;#8217;re on top of the world. When they lose, they&amp;#8217;re devastated.&lt;/p&gt;
&lt;p&gt;But top performers? They &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-alter-ego-advantage-of-top-performers/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;think&lt;/a&gt; &lt;/strong&gt;completely differently. They&amp;#8217;re not obsessed with any single deal. They&amp;#8217;re obsessed with the process that creates consistent results over time.&lt;/p&gt;
&lt;p&gt;This mindset shift is the difference between feast-or-famine selling and predictable, sustainable success.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-downside-of-outcome-based-sales-goals&#34;&gt;&lt;strong&gt;The Downside of Outcome Based Sales Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what happens when you&amp;#8217;re obsessed with outcomes instead of process:&lt;/p&gt;
&lt;p&gt;Every deal, every month, every quarter becomes life or death. You put all your emotional energy into individual prospects and hitting numbers, which clouds your judgment and makes you act desperate.&lt;/p&gt;
&lt;p&gt;You take rejection personally. When someone says no, it&amp;#8217;s not just a business decision – it feels like a personal attack on your worth as a salesperson.&lt;/p&gt;
&lt;p&gt;You make poor decisions under pressure. When you need a deal to close to hit your number, you start discounting too early, chasing bad prospects, or making promises you can&amp;#8217;t keep.&lt;/p&gt;
&lt;p&gt;Your performance becomes inconsistent. You have great months followed by terrible months because you&amp;#8217;re riding the emotional roller coaster of individual wins and losses.&lt;/p&gt;
&lt;p&gt;You burn out faster. The constant emotional highs and lows are exhausting and unsustainable.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-shift-to-process-goals&#34;&gt;&lt;strong&gt;Shift to Process Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Process goals are different. They focus on the activities and behaviors you can directly control, not the outcomes that depend on factors outside your influence.&lt;/p&gt;
&lt;p&gt;Instead of &amp;#8220;I need to close three deals this month,&amp;#8221; a process goal is &amp;#8220;I will make 50 prospecting calls every day.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Instead of &amp;#8220;I have to win the Johnson account,&amp;#8221; it&amp;#8217;s &amp;#8220;I will have four meaningful touch points with stakeholders at Johnson this week.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Instead of &amp;#8220;I need to hit 120% of quota,&amp;#8221; it&amp;#8217;s &amp;#8220;I will follow my proven sales methodology on every single opportunity.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Process goals put you in control. You can&amp;#8217;t control whether a prospect buys, but you can control how many prospects you contact, how well you qualify them, and how consistently you follow your process.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-top-performers-love-process-goals&#34;&gt;&lt;strong&gt;Why Top Performers Love Process Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Create predictable results.&lt;/strong&gt; When you focus on the right activities consistently, the outcomes take care of themselves. It&amp;#8217;s like compound interest – small, consistent actions create massive results over time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Reduce emotional volatility.&lt;/strong&gt; You&amp;#8217;re not devastated by individual losses because you know that if you stick to your process, the wins will come.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Improve decision-making.&lt;/strong&gt; When you&amp;#8217;re not desperate for any particular deal, you make better strategic decisions about where to invest your time and energy.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Build confidence.&lt;/strong&gt; Every day you hit your process goals, you build momentum and confidence, regardless of whether deals close that day.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Create sustainable habits.&lt;/strong&gt; Process goals turn success behaviors into automatic habits rather than things you do when you feel motivated.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-mathematics-of-sales-process-goals&#34;&gt;&lt;strong&gt;The Mathematics of Sales Process Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s why process goals work: Sales is a numbers game, but most people focus on the wrong numbers.&lt;/p&gt;
&lt;p&gt;Average performers focus on:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;How many deals they close&lt;/li&gt;
&lt;li&gt;The size of individual deals&lt;/li&gt;
&lt;li&gt;Their closing percentage on active opportunities&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Top performers focus on:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;How many new prospects they contact daily&lt;/li&gt;
&lt;li&gt;How many discovery calls they conduct weekly&lt;/li&gt;
&lt;li&gt;How many proposals they deliver monthly&lt;/li&gt;
&lt;li&gt;How consistently they follow up with existing prospects&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The difference is control. You can&amp;#8217;t control whether someone buys today, but you can control how many people you talk to today.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-examples-of-effective-sales-process-goals&#34;&gt;&lt;strong&gt;Examples of Effective Sales Process Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Notice how none of these process goals depend on prospects saying yes. They&amp;#8217;re all activities you can control through discipline and effort.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Daily Process Goals:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Make 30 prospecting calls before 10 AM&lt;/li&gt;
&lt;li&gt;Send 15 personalized LinkedIn messages&lt;/li&gt;
&lt;li&gt;Follow up with 10 existing prospects&lt;/li&gt;
&lt;li&gt;Update CRM for every interaction&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Weekly Process Goals:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Conduct 8 &lt;a href=&#34;https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/&#34;&gt;discovery&lt;/a&gt; calls&lt;/li&gt;
&lt;li&gt;Deliver 3 proposals or presentations&lt;/li&gt;
&lt;li&gt;Schedule 5 demos or next-step meetings&lt;/li&gt;
&lt;li&gt;Have 2 conversations with existing customers&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Monthly Process Goals:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Add 50 new qualified prospects to pipeline&lt;/li&gt;
&lt;li&gt;Complete needs analysis on 20 opportunities&lt;/li&gt;
&lt;li&gt;Present to 10 decision-making teams&lt;/li&gt;
&lt;li&gt;Ask for referrals from 15 customers&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-leveraging-the-compound-effect&#34;&gt;&lt;strong&gt;Leveraging the Compound Effect&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you focus on process goals consistently, something magical happens: the compound effect kicks in.&lt;/p&gt;
&lt;p&gt;If you make 30 prospecting calls every day, that&amp;#8217;s 150 calls per week, 600 per month, 7,200 per year. Even with low conversion rates, that volume creates &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-science-of-building-clean-pipeline/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;massive pipeline&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When you follow up consistently with every prospect using a proven sequence, your closing percentage improves dramatically over time.&lt;/p&gt;
&lt;p&gt;By asking every customer for referrals using a systematic approach, your prospecting gets easier and more effective.&lt;/p&gt;
&lt;p&gt;Process goals create a flywheel effect where each activity makes the next activity more effective.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-yes-outcomes-still-matter&#34;&gt;Yes, Outcomes Still Matter&lt;/h2&gt;
&lt;p&gt;This doesn&amp;#8217;t mean outcomes don&amp;#8217;t matter. Of course they do. You still need to hit your quota and close deals.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the key: When you focus obsessively on the right processes, the outcomes become predictable byproducts rather than uncertain hopes.&lt;/p&gt;
&lt;p&gt;Top performers track outcomes to measure the effectiveness of their process, not to determine their self-worth or emotional state.&lt;/p&gt;
&lt;p&gt;If outcomes aren&amp;#8217;t meeting expectations, they adjust their process, not their emotional investment in individual deals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-process-goals-create-emotional-freedom&#34;&gt;&lt;strong&gt;Process Goals Create Emotional Freedom&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the biggest benefits of process goals is the emotional freedom they create.&lt;/p&gt;
&lt;p&gt;When your identity and confidence are tied to activities you control rather than outcomes you don&amp;#8217;t, rejection stops hurting. &amp;#8220;No&amp;#8221; becomes another data point that helps you improve your process.&lt;/p&gt;
&lt;p&gt;You can walk away from bad deals because you&amp;#8217;re not desperate for any individual outcome. Your pipeline is constantly full because you&amp;#8217;re always feeding it.&lt;/p&gt;
&lt;p&gt;You sleep better at night because you know that if you executed your process well today, you&amp;#8217;re moving toward your goals regardless of what happened in any specific conversation.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-playing-the-long-game&#34;&gt;&lt;strong&gt;Playing the Long Game&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Process goals require patience and faith. You might make 30 calls today and not close anything. But if you make 30 calls every day for six months, you will close deals.&lt;/p&gt;
&lt;p&gt;Average performers want immediate gratification. They want every call to turn into a meeting, every meeting to turn into a proposal, every proposal to turn into a close.&lt;/p&gt;
&lt;p&gt;Top performers understand that sales is a long-term game where consistent process execution creates inevitable success.&lt;/p&gt;
&lt;p&gt;Your brain will resist process goals because they&amp;#8217;re not as emotionally exciting as big outcome goals. Closing a million-dollar deal feels better than making 30 prospecting calls.&lt;/p&gt;
&lt;p&gt;But remember: The calls create the deals. The process creates the outcomes. The activities create the results.&lt;/p&gt;
&lt;p&gt;Top performers get excited about process goals because they understand that controlling the process is how you control your destiny in sales.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The next time you catch yourself getting emotionally invested in whether a particular prospect buys or not, stop and redirect your focus to your process.&lt;/p&gt;
&lt;p&gt;Ask yourself: &lt;em&gt;&amp;#8220;Did I execute my process perfectly with this prospect? Did I ask the right questions, follow the right methodology, and advance the opportunity appropriately?&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;If the answer is yes, then you&amp;#8217;ve succeeded regardless of the outcome. If the answer is no, then you have something specific to improve for next time.&lt;/p&gt;
&lt;p&gt;Your job isn&amp;#8217;t to close every deal. Your job is to execute your process so well and so consistently that closing deals becomes an inevitable byproduct.&lt;/p&gt;
&lt;p&gt;As the great &lt;strong&gt;&lt;a href=&#34;https://en.wikipedia.org/wiki/Ben_Hogan&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Ben Hogan&lt;/a&gt; &lt;/strong&gt;said, focus on the cause and the results will follow. &lt;/p&gt;
&lt;p&gt;And remember, when it&amp;#8217;s time to go home, always make one more call. Because that one more call is a process goal you can control, and it might just be the one that changes everything.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;What if you could reduce cold calling while increasing your pipeline? What if you could become a lead magnet that compelled more prospects to reach out to you? What if you could leverage AI &#43; LinkedIn to sell more than you&amp;#8217;ve ever imagined possible?&lt;/p&gt;
&lt;p&gt;Well, &amp;#8220;what if&amp;#8221; is here in my brand new book: &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;&lt;strong&gt;The LinkedIn Edge: New Sales Strategies for Unleashing the Power of LinkedIn &#43; AI to Cold Call Less and Sell More&lt;/strong&gt;&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Ben Hogan, who was arguably the greatest ball striker the game of golf has ever known, taught that if you wanted to improve your swing you should focus on the cause rather than the result. </p>
<p>This was good advice for golfers and brilliant advice for sales professionals. Because in sales, if you want to sell more it pays to become obsessed over your behaviors, techniques and processes rather than your outcomes. </p>
<h2 id="h-most-sellers-obsess-over-outcomes">Most Sellers Obsess Over Outcomes</h2>
<p>Most salespeople are focused on winning or losing individual deals. They get emotionally wrapped up in every prospect, every conversation, every close attempt. When they win, they’re on top of the world. When they lose, they’re devastated.</p>
<p>But top performers? They <strong><a href="https://salesgravy.com/the-alter-ego-advantage-of-top-performers/" rel="nofollow">think</a> </strong>completely differently. They’re not obsessed with any single deal. They’re obsessed with the process that creates consistent results over time.</p>
<p>This mindset shift is the difference between feast-or-famine selling and predictable, sustainable success.</p>
<h2 id="h-the-downside-of-outcome-based-sales-goals"><strong>The Downside of Outcome Based Sales Goals</strong></h2>
<p>Here’s what happens when you’re obsessed with outcomes instead of process:</p>
<p>Every deal, every month, every quarter becomes life or death. You put all your emotional energy into individual prospects and hitting numbers, which clouds your judgment and makes you act desperate.</p>
<p>You take rejection personally. When someone says no, it’s not just a business decision – it feels like a personal attack on your worth as a salesperson.</p>
<p>You make poor decisions under pressure. When you need a deal to close to hit your number, you start discounting too early, chasing bad prospects, or making promises you can’t keep.</p>
<p>Your performance becomes inconsistent. You have great months followed by terrible months because you’re riding the emotional roller coaster of individual wins and losses.</p>
<p>You burn out faster. The constant emotional highs and lows are exhausting and unsustainable.</p>
<h2 id="h-shift-to-process-goals"><strong>Shift to Process Goals</strong></h2>
<p>Process goals are different. They focus on the activities and behaviors you can directly control, not the outcomes that depend on factors outside your influence.</p>
<p>Instead of “I need to close three deals this month,” a process goal is “I will make 50 prospecting calls every day.”</p>
<p>Instead of “I have to win the Johnson account,” it’s “I will have four meaningful touch points with stakeholders at Johnson this week.”</p>
<p>Instead of “I need to hit 120% of quota,” it’s “I will follow my proven sales methodology on every single opportunity.”</p>
<p>Process goals put you in control. You can’t control whether a prospect buys, but you can control how many prospects you contact, how well you qualify them, and how consistently you follow your process.</p>
<h2 id="h-why-top-performers-love-process-goals"><strong>Why Top Performers Love Process Goals</strong></h2>
<p><strong>Create predictable results.</strong> When you focus on the right activities consistently, the outcomes take care of themselves. It’s like compound interest – small, consistent actions create massive results over time.</p>
<p><strong>Reduce emotional volatility.</strong> You’re not devastated by individual losses because you know that if you stick to your process, the wins will come.</p>
<p><strong>Improve decision-making.</strong> When you’re not desperate for any particular deal, you make better strategic decisions about where to invest your time and energy.</p>
<p><strong>Build confidence.</strong> Every day you hit your process goals, you build momentum and confidence, regardless of whether deals close that day.</p>
<p><strong>Create sustainable habits.</strong> Process goals turn success behaviors into automatic habits rather than things you do when you feel motivated.</p>
<h2 id="h-the-mathematics-of-sales-process-goals"><strong>The Mathematics of Sales Process Goals</strong></h2>
<p>Here’s why process goals work: Sales is a numbers game, but most people focus on the wrong numbers.</p>
<p>Average performers focus on:</p>
<ul>
<li>How many deals they close</li>
<li>The size of individual deals</li>
<li>Their closing percentage on active opportunities</li>
</ul>
<p>Top performers focus on:</p>
<ul>
<li>How many new prospects they contact daily</li>
<li>How many discovery calls they conduct weekly</li>
<li>How many proposals they deliver monthly</li>
<li>How consistently they follow up with existing prospects</li>
</ul>
<p>The difference is control. You can’t control whether someone buys today, but you can control how many people you talk to today.</p>
<h2 id="h-examples-of-effective-sales-process-goals"><strong>Examples of Effective Sales Process Goals</strong></h2>
<p>Notice how none of these process goals depend on prospects saying yes. They’re all activities you can control through discipline and effort.</p>
<p><strong>Daily Process Goals:</strong></p>
<ul>
<li>Make 30 prospecting calls before 10 AM</li>
<li>Send 15 personalized LinkedIn messages</li>
<li>Follow up with 10 existing prospects</li>
<li>Update CRM for every interaction</li>
</ul>
<p><strong>Weekly Process Goals:</strong></p>
<ul>
<li>Conduct 8 <a href="https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/" rel="nofollow">discovery</a> calls</li>
<li>Deliver 3 proposals or presentations</li>
<li>Schedule 5 demos or next-step meetings</li>
<li>Have 2 conversations with existing customers</li>
</ul>
<p><strong>Monthly Process Goals:</strong></p>
<ul>
<li>Add 50 new qualified prospects to pipeline</li>
<li>Complete needs analysis on 20 opportunities</li>
<li>Present to 10 decision-making teams</li>
<li>Ask for referrals from 15 customers</li>
</ul>
<h2 id="h-leveraging-the-compound-effect"><strong>Leveraging the Compound Effect</strong></h2>
<p>When you focus on process goals consistently, something magical happens: the compound effect kicks in.</p>
<p>If you make 30 prospecting calls every day, that’s 150 calls per week, 600 per month, 7,200 per year. Even with low conversion rates, that volume creates <strong><a href="https://salesgravy.com/the-science-of-building-clean-pipeline/" rel="nofollow">massive pipeline</a>.</strong></p>
<p>When you follow up consistently with every prospect using a proven sequence, your closing percentage improves dramatically over time.</p>
<p>By asking every customer for referrals using a systematic approach, your prospecting gets easier and more effective.</p>
<p>Process goals create a flywheel effect where each activity makes the next activity more effective.</p>
<h2 id="h-yes-outcomes-still-matter">Yes, Outcomes Still Matter</h2>
<p>This doesn’t mean outcomes don’t matter. Of course they do. You still need to hit your quota and close deals.</p>
<p>But here’s the key: When you focus obsessively on the right processes, the outcomes become predictable byproducts rather than uncertain hopes.</p>
<p>Top performers track outcomes to measure the effectiveness of their process, not to determine their self-worth or emotional state.</p>
<p>If outcomes aren’t meeting expectations, they adjust their process, not their emotional investment in individual deals.</p>
<h2 id="h-process-goals-create-emotional-freedom"><strong>Process Goals Create Emotional Freedom</strong></h2>
<p>One of the biggest benefits of process goals is the emotional freedom they create.</p>
<p>When your identity and confidence are tied to activities you control rather than outcomes you don’t, rejection stops hurting. “No” becomes another data point that helps you improve your process.</p>
<p>You can walk away from bad deals because you’re not desperate for any individual outcome. Your pipeline is constantly full because you’re always feeding it.</p>
<p>You sleep better at night because you know that if you executed your process well today, you’re moving toward your goals regardless of what happened in any specific conversation.</p>
<h2 id="h-playing-the-long-game"><strong>Playing the Long Game</strong></h2>
<p>Process goals require patience and faith. You might make 30 calls today and not close anything. But if you make 30 calls every day for six months, you will close deals.</p>
<p>Average performers want immediate gratification. They want every call to turn into a meeting, every meeting to turn into a proposal, every proposal to turn into a close.</p>
<p>Top performers understand that sales is a long-term game where consistent process execution creates inevitable success.</p>
<p>Your brain will resist process goals because they’re not as emotionally exciting as big outcome goals. Closing a million-dollar deal feels better than making 30 prospecting calls.</p>
<p>But remember: The calls create the deals. The process creates the outcomes. The activities create the results.</p>
<p>Top performers get excited about process goals because they understand that controlling the process is how you control your destiny in sales.</p>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>The next time you catch yourself getting emotionally invested in whether a particular prospect buys or not, stop and redirect your focus to your process.</p>
<p>Ask yourself: <em>“Did I execute my process perfectly with this prospect? Did I ask the right questions, follow the right methodology, and advance the opportunity appropriately?”</em></p>
<p>If the answer is yes, then you’ve succeeded regardless of the outcome. If the answer is no, then you have something specific to improve for next time.</p>
<p>Your job isn’t to close every deal. Your job is to execute your process so well and so consistently that closing deals becomes an inevitable byproduct.</p>
<p>As the great <strong><a href="https://en.wikipedia.org/wiki/Ben_Hogan" rel="nofollow">Ben Hogan</a> </strong>said, focus on the cause and the results will follow. </p>
<p>And remember, when it’s time to go home, always make one more call. Because that one more call is a process goal you can control, and it might just be the one that changes everything.</p>
<hr/>
<p>What if you could reduce cold calling while increasing your pipeline? What if you could become a lead magnet that compelled more prospects to reach out to you? What if you could leverage AI + LinkedIn to sell more than you’ve ever imagined possible?</p>
<p>Well, “what if” is here in my brand new book: <a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1" rel="nofollow"><em><strong>The LinkedIn Edge: New Sales Strategies for Unleashing the Power of LinkedIn + AI to Cold Call Less and Sell More</strong></em></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Ben Hogan, who was arguably the greatest ball striker the game of golf has ever known, taught that if you wanted to improve your swing you should focus on the cause rather than the result. &lt;/p&gt;
&lt;p&gt;This was good advice for golfers and brilliant advice for sales professionals. Because in sales, if you want to sell more it pays to become obsessed over your behaviors, techniques and processes rather than your outcomes. &lt;/p&gt;
&lt;h2 id=&#34;h-most-sellers-obsess-over-outcomes&#34;&gt;Most Sellers Obsess Over Outcomes&lt;/h2&gt;
&lt;p&gt;Most salespeople are focused on winning or losing individual deals. They get emotionally wrapped up in every prospect, every conversation, every close attempt. When they win, they’re on top of the world. When they lose, they’re devastated.&lt;/p&gt;
&lt;p&gt;But top performers? They &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-alter-ego-advantage-of-top-performers/&#34; rel=&#34;nofollow&#34;&gt;think&lt;/a&gt; &lt;/strong&gt;completely differently. They’re not obsessed with any single deal. They’re obsessed with the process that creates consistent results over time.&lt;/p&gt;
&lt;p&gt;This mindset shift is the difference between feast-or-famine selling and predictable, sustainable success.&lt;/p&gt;
&lt;h2 id=&#34;h-the-downside-of-outcome-based-sales-goals&#34;&gt;&lt;strong&gt;The Downside of Outcome Based Sales Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s what happens when you’re obsessed with outcomes instead of process:&lt;/p&gt;
&lt;p&gt;Every deal, every month, every quarter becomes life or death. You put all your emotional energy into individual prospects and hitting numbers, which clouds your judgment and makes you act desperate.&lt;/p&gt;
&lt;p&gt;You take rejection personally. When someone says no, it’s not just a business decision – it feels like a personal attack on your worth as a salesperson.&lt;/p&gt;
&lt;p&gt;You make poor decisions under pressure. When you need a deal to close to hit your number, you start discounting too early, chasing bad prospects, or making promises you can’t keep.&lt;/p&gt;
&lt;p&gt;Your performance becomes inconsistent. You have great months followed by terrible months because you’re riding the emotional roller coaster of individual wins and losses.&lt;/p&gt;
&lt;p&gt;You burn out faster. The constant emotional highs and lows are exhausting and unsustainable.&lt;/p&gt;
&lt;h2 id=&#34;h-shift-to-process-goals&#34;&gt;&lt;strong&gt;Shift to Process Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Process goals are different. They focus on the activities and behaviors you can directly control, not the outcomes that depend on factors outside your influence.&lt;/p&gt;
&lt;p&gt;Instead of “I need to close three deals this month,” a process goal is “I will make 50 prospecting calls every day.”&lt;/p&gt;
&lt;p&gt;Instead of “I have to win the Johnson account,” it’s “I will have four meaningful touch points with stakeholders at Johnson this week.”&lt;/p&gt;
&lt;p&gt;Instead of “I need to hit 120% of quota,” it’s “I will follow my proven sales methodology on every single opportunity.”&lt;/p&gt;
&lt;p&gt;Process goals put you in control. You can’t control whether a prospect buys, but you can control how many prospects you contact, how well you qualify them, and how consistently you follow your process.&lt;/p&gt;
&lt;h2 id=&#34;h-why-top-performers-love-process-goals&#34;&gt;&lt;strong&gt;Why Top Performers Love Process Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Create predictable results.&lt;/strong&gt; When you focus on the right activities consistently, the outcomes take care of themselves. It’s like compound interest – small, consistent actions create massive results over time.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Reduce emotional volatility.&lt;/strong&gt; You’re not devastated by individual losses because you know that if you stick to your process, the wins will come.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Improve decision-making.&lt;/strong&gt; When you’re not desperate for any particular deal, you make better strategic decisions about where to invest your time and energy.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Build confidence.&lt;/strong&gt; Every day you hit your process goals, you build momentum and confidence, regardless of whether deals close that day.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Create sustainable habits.&lt;/strong&gt; Process goals turn success behaviors into automatic habits rather than things you do when you feel motivated.&lt;/p&gt;
&lt;h2 id=&#34;h-the-mathematics-of-sales-process-goals&#34;&gt;&lt;strong&gt;The Mathematics of Sales Process Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s why process goals work: Sales is a numbers game, but most people focus on the wrong numbers.&lt;/p&gt;
&lt;p&gt;Average performers focus on:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;How many deals they close&lt;/li&gt;
&lt;li&gt;The size of individual deals&lt;/li&gt;
&lt;li&gt;Their closing percentage on active opportunities&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Top performers focus on:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;How many new prospects they contact daily&lt;/li&gt;
&lt;li&gt;How many discovery calls they conduct weekly&lt;/li&gt;
&lt;li&gt;How many proposals they deliver monthly&lt;/li&gt;
&lt;li&gt;How consistently they follow up with existing prospects&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The difference is control. You can’t control whether someone buys today, but you can control how many people you talk to today.&lt;/p&gt;
&lt;h2 id=&#34;h-examples-of-effective-sales-process-goals&#34;&gt;&lt;strong&gt;Examples of Effective Sales Process Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Notice how none of these process goals depend on prospects saying yes. They’re all activities you can control through discipline and effort.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Daily Process Goals:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Make 30 prospecting calls before 10 AM&lt;/li&gt;
&lt;li&gt;Send 15 personalized LinkedIn messages&lt;/li&gt;
&lt;li&gt;Follow up with 10 existing prospects&lt;/li&gt;
&lt;li&gt;Update CRM for every interaction&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Weekly Process Goals:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Conduct 8 &lt;a href=&#34;https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/&#34; rel=&#34;nofollow&#34;&gt;discovery&lt;/a&gt; calls&lt;/li&gt;
&lt;li&gt;Deliver 3 proposals or presentations&lt;/li&gt;
&lt;li&gt;Schedule 5 demos or next-step meetings&lt;/li&gt;
&lt;li&gt;Have 2 conversations with existing customers&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Monthly Process Goals:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Add 50 new qualified prospects to pipeline&lt;/li&gt;
&lt;li&gt;Complete needs analysis on 20 opportunities&lt;/li&gt;
&lt;li&gt;Present to 10 decision-making teams&lt;/li&gt;
&lt;li&gt;Ask for referrals from 15 customers&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-leveraging-the-compound-effect&#34;&gt;&lt;strong&gt;Leveraging the Compound Effect&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you focus on process goals consistently, something magical happens: the compound effect kicks in.&lt;/p&gt;
&lt;p&gt;If you make 30 prospecting calls every day, that’s 150 calls per week, 600 per month, 7,200 per year. Even with low conversion rates, that volume creates &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-science-of-building-clean-pipeline/&#34; rel=&#34;nofollow&#34;&gt;massive pipeline&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When you follow up consistently with every prospect using a proven sequence, your closing percentage improves dramatically over time.&lt;/p&gt;
&lt;p&gt;By asking every customer for referrals using a systematic approach, your prospecting gets easier and more effective.&lt;/p&gt;
&lt;p&gt;Process goals create a flywheel effect where each activity makes the next activity more effective.&lt;/p&gt;
&lt;h2 id=&#34;h-yes-outcomes-still-matter&#34;&gt;Yes, Outcomes Still Matter&lt;/h2&gt;
&lt;p&gt;This doesn’t mean outcomes don’t matter. Of course they do. You still need to hit your quota and close deals.&lt;/p&gt;
&lt;p&gt;But here’s the key: When you focus obsessively on the right processes, the outcomes become predictable byproducts rather than uncertain hopes.&lt;/p&gt;
&lt;p&gt;Top performers track outcomes to measure the effectiveness of their process, not to determine their self-worth or emotional state.&lt;/p&gt;
&lt;p&gt;If outcomes aren’t meeting expectations, they adjust their process, not their emotional investment in individual deals.&lt;/p&gt;
&lt;h2 id=&#34;h-process-goals-create-emotional-freedom&#34;&gt;&lt;strong&gt;Process Goals Create Emotional Freedom&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the biggest benefits of process goals is the emotional freedom they create.&lt;/p&gt;
&lt;p&gt;When your identity and confidence are tied to activities you control rather than outcomes you don’t, rejection stops hurting. “No” becomes another data point that helps you improve your process.&lt;/p&gt;
&lt;p&gt;You can walk away from bad deals because you’re not desperate for any individual outcome. Your pipeline is constantly full because you’re always feeding it.&lt;/p&gt;
&lt;p&gt;You sleep better at night because you know that if you executed your process well today, you’re moving toward your goals regardless of what happened in any specific conversation.&lt;/p&gt;
&lt;h2 id=&#34;h-playing-the-long-game&#34;&gt;&lt;strong&gt;Playing the Long Game&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Process goals require patience and faith. You might make 30 calls today and not close anything. But if you make 30 calls every day for six months, you will close deals.&lt;/p&gt;
&lt;p&gt;Average performers want immediate gratification. They want every call to turn into a meeting, every meeting to turn into a proposal, every proposal to turn into a close.&lt;/p&gt;
&lt;p&gt;Top performers understand that sales is a long-term game where consistent process execution creates inevitable success.&lt;/p&gt;
&lt;p&gt;Your brain will resist process goals because they’re not as emotionally exciting as big outcome goals. Closing a million-dollar deal feels better than making 30 prospecting calls.&lt;/p&gt;
&lt;p&gt;But remember: The calls create the deals. The process creates the outcomes. The activities create the results.&lt;/p&gt;
&lt;p&gt;Top performers get excited about process goals because they understand that controlling the process is how you control your destiny in sales.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The next time you catch yourself getting emotionally invested in whether a particular prospect buys or not, stop and redirect your focus to your process.&lt;/p&gt;
&lt;p&gt;Ask yourself: &lt;em&gt;“Did I execute my process perfectly with this prospect? Did I ask the right questions, follow the right methodology, and advance the opportunity appropriately?”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;If the answer is yes, then you’ve succeeded regardless of the outcome. If the answer is no, then you have something specific to improve for next time.&lt;/p&gt;
&lt;p&gt;Your job isn’t to close every deal. Your job is to execute your process so well and so consistently that closing deals becomes an inevitable byproduct.&lt;/p&gt;
&lt;p&gt;As the great &lt;strong&gt;&lt;a href=&#34;https://en.wikipedia.org/wiki/Ben_Hogan&#34; rel=&#34;nofollow&#34;&gt;Ben Hogan&lt;/a&gt; &lt;/strong&gt;said, focus on the cause and the results will follow. &lt;/p&gt;
&lt;p&gt;And remember, when it’s time to go home, always make one more call. Because that one more call is a process goal you can control, and it might just be the one that changes everything.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;What if you could reduce cold calling while increasing your pipeline? What if you could become a lead magnet that compelled more prospects to reach out to you? What if you could leverage AI &#43; LinkedIn to sell more than you’ve ever imagined possible?&lt;/p&gt;
&lt;p&gt;Well, “what if” is here in my brand new book: &lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;&lt;strong&gt;The LinkedIn Edge: New Sales Strategies for Unleashing the Power of LinkedIn &#43; AI to Cold Call Less and Sell More&lt;/strong&gt;&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-you-need-to-become-obsessed-with-process-goals-money-monday/</link>
                <pubDate>Tue, 24 Jun 2025 19:42:00 &#43;0000</pubDate>
                <itunes:duration>591</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Why Building Relationships in Sales Skyrockets Your Commission</itunes:title>
                <title>Why Building Relationships in Sales Skyrockets Your Commission</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;You know the drill. The quota clock is ticking, the pressure is mounting, and there&amp;#8217;s that relentless urge for a quick win. Every sales professional has felt that impulse to rush the process, to push for the immediate &amp;#8220;yes,&amp;#8221; because, well, the numbers demand it.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the tough question you need to ask yourself: What if that very pressure is actively sabotaging your long-term success? What if chasing the fast buck is actually costing you the lucrative, lasting relationships that define an elite sales career and build a lasting book of business?&lt;/p&gt;
&lt;p&gt;As Sales Gravy Podcast guest Steve Pyfrom puts it: “Building relationships takes time and sales, teams need desperately to get off of this short-term win dynamic. The goal is long-term revenue for your company, lifetime value for the end user.”&amp;#160;&lt;/p&gt;
&lt;p&gt;Focusing solely on the quick sale burns through pipeline leads faster than you can replace them, leaving you on a perpetual hamster wheel of prospecting just to stay afloat. It&amp;#8217;s time to talk about the long game, because building real relationships is where sustainable revenue lives.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-churn-is-killing-your-commissions&#34;&gt;&lt;strong&gt;Why Churn Is Killing Your Commissions&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let&amp;#8217;s talk numbers. According to SimplicityDX, customer acquisition costs have increased by 222% over the last eight years, while customer lifetime value has remained flat. It&amp;#8217;s getting harder and more expensive to find new customers, making the ones you have incredibly valuable.&lt;/p&gt;
&lt;p&gt;Yet most salespeople treat customers like one-time transactions. They close the deal, celebrate briefly, then immediately move on to the next prospect. This approach is financial suicide.&lt;/p&gt;
&lt;p&gt;Customers who feel rushed through the buying process rarely become loyal advocates. When a customer feels pressured into a decision or perceives the sale as purely transactional, their loyalty is paper-thin. They&amp;#8217;re constantly looking for better deals, questioning their purchase decision, and jumping ship when problems arise.&lt;/p&gt;
&lt;p&gt;When a customer churns, you lose all potential referrals, upsells, and cross-sells they could have generated. You&amp;#8217;re back to square one, hunting for new prospects to replace the revenue you just lost, all while acquisition costs keep climbing.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-trust-equation-that-changes-everything&#34;&gt;&lt;strong&gt;The Trust Equation That Changes Everything&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople think selling is about convincing, but selling is about &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/what-consultative-selling-really-means-and-why-it-matters-more-than-ever-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;connecting&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When you rush a prospect, you&amp;#8217;re telling them their decision-making process doesn&amp;#8217;t matter. You&amp;#8217;re saying your timeline is more important than their comfort level.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/why-selling-is-something-you-do-with-people-not-to-people&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Real relationships&lt;/strong&gt;&lt;/a&gt; are built on trust, and trust takes time. Think about your personal life. Your closest friends aren&amp;#8217;t the people who tried to fast-track the process. They&amp;#8217;re the ones who showed up consistently, listened without an agenda, and proved their reliability over time.&lt;/p&gt;
&lt;p&gt;The same principle applies in sales. The prospects who become your biggest advocates aren&amp;#8217;t the ones you pressured into a quick yes. They&amp;#8217;re the ones who felt heard, understood, and genuinely cared for throughout the entire process.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-compound-effect-of-relationship-selling&#34;&gt;&lt;strong&gt;The Compound Effect of Relationship Selling&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Consider Mary, a software sales rep who was in competition with 2 other software vendors for a deal with a manufacturing company. Mary&amp;#8217;s competitors immediately launched into aggressive pitches and discount offers to David, the CFO, hoping to close the deal quickly.&lt;/p&gt;
&lt;p&gt;Mary took a different approach. Instead of pitching, she spent two months understanding David&amp;#8217;s cash flow challenges and upcoming board presentation needs. She shared relevant case studies, introduced him to a supply chain consultant, and helped him think through his decision criteria. She never once mentioned her software.&lt;/p&gt;
&lt;p&gt;When David&amp;#8217;s team raised concerns about implementation timelines during their evaluation, Mary&amp;#8217;s competitors pushed back, insisting their solution was simple to deploy. Mary listened, then connected David with a similar CFO who had successfully managed a comparable rollout. That conversation addressed David&amp;#8217;s real concerns and kept Mary&amp;#8217;s solution in contention.&lt;/p&gt;
&lt;p&gt;Eight months later, David bought Mary&amp;#8217;s $180,000 three-year contract. More importantly, he became her &lt;a href=&#34;https://salesgravy.com/why-consultative-sellers-will-survive-ai-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;biggest advocate&lt;/strong&gt;&lt;/a&gt;, introducing her to his former colleague, his brother-in-law in logistics, and even bringing her to present at his industry association.&lt;/p&gt;
&lt;p&gt;That single relationship has now generated millions in revenue across multiple deals—all because Mary chose to consult rather than convince.&lt;/p&gt;
&lt;p&gt;While her competitors chased quick wins, Mary built a referral engine that continues to compound. The consultative approach saved her from losing the deal and created a decade of sustainable revenue.&lt;/p&gt;
&lt;p&gt;In sales, the fastest way to lose a deal is to act desperate to win it. When you focus on serving the customer&amp;#8217;s needs rather than your own quota, you increase your chances of closing that deal and build the foundation for a referral-driven career.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-30-day-relationship-building-challenge&#34;&gt;&lt;strong&gt;Your 30-Day Relationship-Building Challenge&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ready to make the shift? Here&amp;#8217;s your roadmap:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Week 1:&lt;/strong&gt; Audit your current pipeline. Identify five prospects you&amp;#8217;ve been pushing too hard. Reach out with something valuable, but send it with no pitch attached. Just help them solve a problem.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Week 2:&lt;/strong&gt; Research 10 prospects you want to target. Find three meaningful insights about each company. Reach out with personalized messages that reference these insights.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Week 3:&lt;/strong&gt; Set up &amp;#8220;no-ask&amp;#8221; meetings with existing prospects. Your only agenda is understanding their business better. Come prepared with thoughtful questions, not sales materials.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Week 4:&lt;/strong&gt; Create a follow-up system for staying in touch with prospects who aren&amp;#8217;t ready to buy. Send monthly check-ins with industry insights, relevant articles, or useful introductions.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In a world where everyone is trying to close faster, your competitive advantage lies in slowing down. While your competitors are burning through leads with aggressive tactics, you&amp;#8217;ll be building a sustainable pipeline of high-value, long-term relationships.&lt;/p&gt;
&lt;p&gt;Your prospects remember the rep who listened. Who showed up with solutions, not pitches. Who cared about their success, not commission checks.&lt;/p&gt;
&lt;p&gt;Be the rep who gets the referrals, the repeat business, and the career everyone envies.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Tap into the secrets of becoming a client&amp;#8217;s trusted advisor with this &lt;a href=&#34;https://www.salesgravy.university/courses/the-secrets-to-becoming-your-clients-trusted-advisor-audio-course&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Sales Gravy University course.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>You know the drill. The quota clock is ticking, the pressure is mounting, and there’s that relentless urge for a quick win. Every sales professional has felt that impulse to rush the process, to push for the immediate “yes,” because, well, the numbers demand it.</p>
<p>But here’s the tough question you need to ask yourself: What if that very pressure is actively sabotaging your long-term success? What if chasing the fast buck is actually costing you the lucrative, lasting relationships that define an elite sales career and build a lasting book of business?</p>
<p>As Sales Gravy Podcast guest Steve Pyfrom puts it: “Building relationships takes time and sales, teams need desperately to get off of this short-term win dynamic. The goal is long-term revenue for your company, lifetime value for the end user.” </p>
<p>Focusing solely on the quick sale burns through pipeline leads faster than you can replace them, leaving you on a perpetual hamster wheel of prospecting just to stay afloat. It’s time to talk about the long game, because building real relationships is where sustainable revenue lives.</p>
<h2 id="h-why-churn-is-killing-your-commissions"><strong>Why Churn Is Killing Your Commissions</strong></h2>
<p>Let’s talk numbers. According to SimplicityDX, customer acquisition costs have increased by 222% over the last eight years, while customer lifetime value has remained flat. It’s getting harder and more expensive to find new customers, making the ones you have incredibly valuable.</p>
<p>Yet most salespeople treat customers like one-time transactions. They close the deal, celebrate briefly, then immediately move on to the next prospect. This approach is financial suicide.</p>
<p>Customers who feel rushed through the buying process rarely become loyal advocates. When a customer feels pressured into a decision or perceives the sale as purely transactional, their loyalty is paper-thin. They’re constantly looking for better deals, questioning their purchase decision, and jumping ship when problems arise.</p>
<p>When a customer churns, you lose all potential referrals, upsells, and cross-sells they could have generated. You’re back to square one, hunting for new prospects to replace the revenue you just lost, all while acquisition costs keep climbing.</p>
<h2 id="h-the-trust-equation-that-changes-everything"><strong>The Trust Equation That Changes Everything</strong></h2>
<p>Most salespeople think selling is about convincing, but selling is about <strong><a href="https://salesgravy.com/what-consultative-selling-really-means-and-why-it-matters-more-than-ever-ask-jeb/" rel="nofollow">connecting</a>.</strong></p>
<p>When you rush a prospect, you’re telling them their decision-making process doesn’t matter. You’re saying your timeline is more important than their comfort level. </p>
<p><a href="https://www.salesgravy.university/courses/why-selling-is-something-you-do-with-people-not-to-people" rel="nofollow"><strong>Real relationships</strong></a> are built on trust, and trust takes time. Think about your personal life. Your closest friends aren’t the people who tried to fast-track the process. They’re the ones who showed up consistently, listened without an agenda, and proved their reliability over time.</p>
<p>The same principle applies in sales. The prospects who become your biggest advocates aren’t the ones you pressured into a quick yes. They’re the ones who felt heard, understood, and genuinely cared for throughout the entire process.</p>
<h2 id="h-the-compound-effect-of-relationship-selling"><strong>The Compound Effect of Relationship Selling</strong></h2>
<p>Consider Mary, a software sales rep who was in competition with 2 other software vendors for a deal with a manufacturing company. Mary’s competitors immediately launched into aggressive pitches and discount offers to David, the CFO, hoping to close the deal quickly.</p>
<p>Mary took a different approach. Instead of pitching, she spent two months understanding David’s cash flow challenges and upcoming board presentation needs. She shared relevant case studies, introduced him to a supply chain consultant, and helped him think through his decision criteria. She never once mentioned her software.</p>
<p>When David’s team raised concerns about implementation timelines during their evaluation, Mary’s competitors pushed back, insisting their solution was simple to deploy. Mary listened, then connected David with a similar CFO who had successfully managed a comparable rollout. That conversation addressed David’s real concerns and kept Mary’s solution in contention.</p>
<p>Eight months later, David bought Mary’s $180,000 three-year contract. More importantly, he became her <a href="https://salesgravy.com/why-consultative-sellers-will-survive-ai-ask-jeb/" rel="nofollow"><strong>biggest advocate</strong></a>, introducing her to his former colleague, his brother-in-law in logistics, and even bringing her to present at his industry association.</p>
<p>That single relationship has now generated millions in revenue across multiple deals—all because Mary chose to consult rather than convince.</p>
<p>While her competitors chased quick wins, Mary built a referral engine that continues to compound. The consultative approach saved her from losing the deal and created a decade of sustainable revenue.</p>
<p>In sales, the fastest way to lose a deal is to act desperate to win it. When you focus on serving the customer’s needs rather than your own quota, you increase your chances of closing that deal and build the foundation for a referral-driven career.</p>
<h2 id="h-your-30-day-relationship-building-challenge"><strong>Your 30-Day Relationship-Building Challenge</strong></h2>
<p>Ready to make the shift? Here’s your roadmap:</p>
<p><strong>Week 1:</strong> Audit your current pipeline. Identify five prospects you’ve been pushing too hard. Reach out with something valuable, but send it with no pitch attached. Just help them solve a problem.</p>
<p><strong>Week 2:</strong> Research 10 prospects you want to target. Find three meaningful insights about each company. Reach out with personalized messages that reference these insights.</p>
<p><strong>Week 3:</strong> Set up “no-ask” meetings with existing prospects. Your only agenda is understanding their business better. Come prepared with thoughtful questions, not sales materials.</p>
<p><strong>Week 4:</strong> Create a follow-up system for staying in touch with prospects who aren’t ready to buy. Send monthly check-ins with industry insights, relevant articles, or useful introductions.</p>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>In a world where everyone is trying to close faster, your competitive advantage lies in slowing down. While your competitors are burning through leads with aggressive tactics, you’ll be building a sustainable pipeline of high-value, long-term relationships.</p>
<p>Your prospects remember the rep who listened. Who showed up with solutions, not pitches. Who cared about their success, not commission checks.</p>
<p>Be the rep who gets the referrals, the repeat business, and the career everyone envies.</p>
<hr/>
<p>Tap into the secrets of becoming a client’s trusted advisor with this <a href="https://www.salesgravy.university/courses/the-secrets-to-becoming-your-clients-trusted-advisor-audio-course" rel="nofollow"><strong>Sales Gravy University course.</strong></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You know the drill. The quota clock is ticking, the pressure is mounting, and there’s that relentless urge for a quick win. Every sales professional has felt that impulse to rush the process, to push for the immediate “yes,” because, well, the numbers demand it.&lt;/p&gt;
&lt;p&gt;But here’s the tough question you need to ask yourself: What if that very pressure is actively sabotaging your long-term success? What if chasing the fast buck is actually costing you the lucrative, lasting relationships that define an elite sales career and build a lasting book of business?&lt;/p&gt;
&lt;p&gt;As Sales Gravy Podcast guest Steve Pyfrom puts it: “Building relationships takes time and sales, teams need desperately to get off of this short-term win dynamic. The goal is long-term revenue for your company, lifetime value for the end user.” &lt;/p&gt;
&lt;p&gt;Focusing solely on the quick sale burns through pipeline leads faster than you can replace them, leaving you on a perpetual hamster wheel of prospecting just to stay afloat. It’s time to talk about the long game, because building real relationships is where sustainable revenue lives.&lt;/p&gt;
&lt;h2 id=&#34;h-why-churn-is-killing-your-commissions&#34;&gt;&lt;strong&gt;Why Churn Is Killing Your Commissions&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let’s talk numbers. According to SimplicityDX, customer acquisition costs have increased by 222% over the last eight years, while customer lifetime value has remained flat. It’s getting harder and more expensive to find new customers, making the ones you have incredibly valuable.&lt;/p&gt;
&lt;p&gt;Yet most salespeople treat customers like one-time transactions. They close the deal, celebrate briefly, then immediately move on to the next prospect. This approach is financial suicide.&lt;/p&gt;
&lt;p&gt;Customers who feel rushed through the buying process rarely become loyal advocates. When a customer feels pressured into a decision or perceives the sale as purely transactional, their loyalty is paper-thin. They’re constantly looking for better deals, questioning their purchase decision, and jumping ship when problems arise.&lt;/p&gt;
&lt;p&gt;When a customer churns, you lose all potential referrals, upsells, and cross-sells they could have generated. You’re back to square one, hunting for new prospects to replace the revenue you just lost, all while acquisition costs keep climbing.&lt;/p&gt;
&lt;h2 id=&#34;h-the-trust-equation-that-changes-everything&#34;&gt;&lt;strong&gt;The Trust Equation That Changes Everything&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople think selling is about convincing, but selling is about &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/what-consultative-selling-really-means-and-why-it-matters-more-than-ever-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;connecting&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When you rush a prospect, you’re telling them their decision-making process doesn’t matter. You’re saying your timeline is more important than their comfort level. &lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/why-selling-is-something-you-do-with-people-not-to-people&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Real relationships&lt;/strong&gt;&lt;/a&gt; are built on trust, and trust takes time. Think about your personal life. Your closest friends aren’t the people who tried to fast-track the process. They’re the ones who showed up consistently, listened without an agenda, and proved their reliability over time.&lt;/p&gt;
&lt;p&gt;The same principle applies in sales. The prospects who become your biggest advocates aren’t the ones you pressured into a quick yes. They’re the ones who felt heard, understood, and genuinely cared for throughout the entire process.&lt;/p&gt;
&lt;h2 id=&#34;h-the-compound-effect-of-relationship-selling&#34;&gt;&lt;strong&gt;The Compound Effect of Relationship Selling&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Consider Mary, a software sales rep who was in competition with 2 other software vendors for a deal with a manufacturing company. Mary’s competitors immediately launched into aggressive pitches and discount offers to David, the CFO, hoping to close the deal quickly.&lt;/p&gt;
&lt;p&gt;Mary took a different approach. Instead of pitching, she spent two months understanding David’s cash flow challenges and upcoming board presentation needs. She shared relevant case studies, introduced him to a supply chain consultant, and helped him think through his decision criteria. She never once mentioned her software.&lt;/p&gt;
&lt;p&gt;When David’s team raised concerns about implementation timelines during their evaluation, Mary’s competitors pushed back, insisting their solution was simple to deploy. Mary listened, then connected David with a similar CFO who had successfully managed a comparable rollout. That conversation addressed David’s real concerns and kept Mary’s solution in contention.&lt;/p&gt;
&lt;p&gt;Eight months later, David bought Mary’s $180,000 three-year contract. More importantly, he became her &lt;a href=&#34;https://salesgravy.com/why-consultative-sellers-will-survive-ai-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;biggest advocate&lt;/strong&gt;&lt;/a&gt;, introducing her to his former colleague, his brother-in-law in logistics, and even bringing her to present at his industry association.&lt;/p&gt;
&lt;p&gt;That single relationship has now generated millions in revenue across multiple deals—all because Mary chose to consult rather than convince.&lt;/p&gt;
&lt;p&gt;While her competitors chased quick wins, Mary built a referral engine that continues to compound. The consultative approach saved her from losing the deal and created a decade of sustainable revenue.&lt;/p&gt;
&lt;p&gt;In sales, the fastest way to lose a deal is to act desperate to win it. When you focus on serving the customer’s needs rather than your own quota, you increase your chances of closing that deal and build the foundation for a referral-driven career.&lt;/p&gt;
&lt;h2 id=&#34;h-your-30-day-relationship-building-challenge&#34;&gt;&lt;strong&gt;Your 30-Day Relationship-Building Challenge&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ready to make the shift? Here’s your roadmap:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Week 1:&lt;/strong&gt; Audit your current pipeline. Identify five prospects you’ve been pushing too hard. Reach out with something valuable, but send it with no pitch attached. Just help them solve a problem.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Week 2:&lt;/strong&gt; Research 10 prospects you want to target. Find three meaningful insights about each company. Reach out with personalized messages that reference these insights.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Week 3:&lt;/strong&gt; Set up “no-ask” meetings with existing prospects. Your only agenda is understanding their business better. Come prepared with thoughtful questions, not sales materials.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Week 4:&lt;/strong&gt; Create a follow-up system for staying in touch with prospects who aren’t ready to buy. Send monthly check-ins with industry insights, relevant articles, or useful introductions.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In a world where everyone is trying to close faster, your competitive advantage lies in slowing down. While your competitors are burning through leads with aggressive tactics, you’ll be building a sustainable pipeline of high-value, long-term relationships.&lt;/p&gt;
&lt;p&gt;Your prospects remember the rep who listened. Who showed up with solutions, not pitches. Who cared about their success, not commission checks.&lt;/p&gt;
&lt;p&gt;Be the rep who gets the referrals, the repeat business, and the career everyone envies.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Tap into the secrets of becoming a client’s trusted advisor with this &lt;a href=&#34;https://www.salesgravy.university/courses/the-secrets-to-becoming-your-clients-trusted-advisor-audio-course&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Sales Gravy University course.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-building-relationships-in-sales-skyrockets-your-commission/</link>
                <pubDate>Fri, 20 Jun 2025 01:46:00 &#43;0000</pubDate>
                <itunes:duration>1670</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Can AI Really Replace Salespeople? (Ask Jeb)</itunes:title>
                <title>Can AI Really Replace Salespeople? (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;That&amp;#8217;s the question every sales leader, CEO, and HR department is wrestling with as&lt;strong&gt; &lt;a href=&#34;https://www.salesgravy.university/courses/ai-in-sales-reality-and-future&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;A&lt;/a&gt;&lt;/strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/ai-in-sales-reality-and-future&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;I&lt;/strong&gt;&lt;/a&gt; tools flood the market with promises to automate everything from prospecting to closing deals.&lt;/p&gt;
&lt;p&gt;Meanwhile, salespeople are panicking, wondering if their jobs are about to disappear to some algorithm that can write emails faster than they can type &amp;#8220;Dear Valued Customer.&amp;#8221;&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re losing sleep over this, take a deep breath. The fear is real, but it&amp;#8217;s also completely misplaced.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the brutal truth: AI isn&amp;#8217;t going to replace you. But salespeople who understand how to leverage AI absolutely will replace those who don&amp;#8217;t.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-when-robots-try-to-sell-it-s-not-authentic&#34;&gt;&lt;strong&gt;When Robots Try to Sell It&amp;#8217;s Not Authentic&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Remember when email prospecting worked? When a well-crafted subject line could get you a meeting, and personalization meant more than just mail-merging someone&amp;#8217;s first name?&lt;/p&gt;
&lt;p&gt;Those days are over, and AI killed them in about nine months.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s what happened: Marketing departments discovered they could use AI to blast out thousands of &amp;#8220;personalized&amp;#8221; emails that sounded human but weren&amp;#8217;t. They could fake voicemails using voice cloning technology. They could create sales sequences that felt authentic but were completely artificial.&lt;/p&gt;
&lt;p&gt;The result? Complete market saturation with fake outreach that destroyed trust across every communication channel.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-humans-have-a-bs-detector-for-fakeness&#34;&gt;&lt;strong&gt;Humans Have a BS Detector for Fakeness&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what these AI-obsessed companies don&amp;#8217;t understand: People have an incredibly sophisticated BS detector. We can sense inauthenticity from a mile away, even when the technology is nearly perfect.&lt;/p&gt;
&lt;p&gt;When you receive an email that sounds too polished, too perfect, or follows a pattern you&amp;#8217;ve seen before, your brain immediately flags it as fake. When you hear a voicemail that sounds just slightly off—even if you can&amp;#8217;t pinpoint why—you delete it.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the real killer: Once people realize you were too lazy to write your own email or leave your own voicemail, they lose all respect for you. They think, &amp;#8220;If this salesperson can&amp;#8217;t be bothered to put in the effort to reach out to me personally, then why would I want to do business with them?&amp;#8221;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-one-thing-ai-can-never-do&#34;&gt;&lt;strong&gt;The One Thing AI Can Never Do&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This is where the magic happens, and it&amp;#8217;s where your competitive edge lies.&lt;/p&gt;
&lt;p&gt;AI can write emails. It can analyze data. It can even fake phone calls (poorly). But it cannot engage in real-time, empathetic, synchronous conversation with another human being.&lt;/p&gt;
&lt;p&gt;It can&amp;#8217;t read micro-expressions during a video call. It can&amp;#8217;t pick up on the subtle hesitation in someone&amp;#8217;s voice that signals an unspoken objection. It can&amp;#8217;t pivot in real-time when the conversation takes an unexpected turn.&lt;/p&gt;
&lt;p&gt;Most importantly, it can&amp;#8217;t build the kind of &lt;a href=&#34;https://salesgravy.com/why-consultative-sellers-will-survive-ai-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;authentic human connection&lt;/strong&gt;&lt;/a&gt; that makes people want to buy from you instead of your competitor.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-ai-human-intelligence-formula&#34;&gt;&lt;strong&gt;The AI &#43; Human Intelligence Formula&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Smart salespeople aren&amp;#8217;t running from AI—they&amp;#8217;re running toward it—but they&amp;#8217;re using it as a tool to make themselves better, faster, and stronger, not as a replacement for actual selling skills.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s where AI excels in sales:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Research and Preparation: &lt;/strong&gt;AI can analyze a prospect&amp;#8217;s 10-K filing, research their competitors, and create discovery questions in minutes instead of hours. It can build detailed company profiles and identify potential pain points before you ever pick up the phone.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Data Organization and Analysis:&lt;/strong&gt; That timeline your manager needs for a customer service issue? AI can pull data from your CRM, email, and support tickets to create a comprehensive summary in seconds instead of the hours it would take you to compile it manually.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Writing Enhancement:&lt;/strong&gt; Most salespeople aren&amp;#8217;t great writers. Don&amp;#8217;t shoot the messenger. AI can help you craft better emails, proposals, and follow-up messages, but only if you edit them, personalize them, and make them authentically yours.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;The Holy Grail: Intelligent Prospecting Lists:&lt;/strong&gt; The biggest opportunity is using AI to build high-quality prospecting lists.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Imagine walking into the office and having AI present you with a list of prospects who are in a buying window. They&amp;#8217;re not random companies that fit your ICP, but organizations where multiple signals indicate they&amp;#8217;re ready to buy what you&amp;#8217;re selling.&lt;/p&gt;
&lt;p&gt;AI can analyze intent data, website traffic, job postings, financial reports, and social media activity to identify these opportunities. It can cross-reference all this disparate information and say, &amp;#8220;Here are the 20 people you need to call today, because they have the highest probability of converting to pipeline.&amp;#8221;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-art-of-sales-conversation-matters&#34;&gt;&lt;strong&gt;The Art of Sales Conversation Matters&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When AI handles the research, data analysis, and list building, you&amp;#8217;re free to focus on having meaningful conversations that create value and build relationships.&lt;/p&gt;
&lt;p&gt;This means mastering:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Discovery skills&lt;/strong&gt; that uncover real business problems&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/quick-tip-10-7-keys-to-effective-listening-podcast/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Listening techniques&lt;/strong&gt;&lt;/a&gt; that make prospects feel heard and understood&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Questioning frameworks&lt;/strong&gt; that advance the sales process&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Objection handling&lt;/strong&gt; that addresses concerns without being pushy&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Closing skills&lt;/strong&gt; that create urgency and commitment&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These are the skills that will separate top performers from everyone else in an AI-dominated world.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-embrace-ai-without-losing-your-soul&#34;&gt;&lt;strong&gt;Embrace AI Without Losing Your Soul&lt;/strong&gt;&lt;/h2&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-if-you-re-a-sales-leader&#34;&gt;&lt;strong&gt;If you&amp;#8217;re a sales leader:&lt;/strong&gt;&lt;/h4&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Stop buying into the &amp;#8220;AI will replace salespeople&amp;#8221; hype from software vendors trying to sell you their latest bot.&lt;/li&gt;
&lt;li&gt;Invest in AI tools that enhance your team&amp;#8217;s capabilities rather than replace their human interactions.&lt;/li&gt;
&lt;li&gt;Focus on training your reps to have better conversations, not just more conversations.&lt;/li&gt;
&lt;li&gt;Use AI for research and organization, but never for actual prospect outreach.&lt;/li&gt;
&lt;/ul&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-if-you-re-a-salesperson&#34;&gt;&lt;strong&gt;If you&amp;#8217;re a salesperson:&lt;/strong&gt;&lt;/h4&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Learn to use AI as your research assistant and writing coach, not your replacement.&lt;/li&gt;
&lt;li&gt;Never let AI write emails or make calls on your behalf. People will know, and they&amp;#8217;ll hate it.&lt;/li&gt;
&lt;li&gt;Double down on developing your conversation skills, empathy, and relationship-building abilities.&lt;/li&gt;
&lt;li&gt;Remember the Golden Rule: Never trust, always verify. AI will lie to you, so double check everything.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In a world where everything can be faked, the only thing that&amp;#8217;s real is authentic human conversation. It&amp;#8217;s your competitive edge, your job security, and how you win in the age of AI.&lt;/p&gt;
&lt;p&gt;The future belongs to salespeople who can leverage artificial intelligence to become more effective while never losing the human touch that makes people want to buy from them.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you build relationships that last. That&amp;#8217;s how you create value that can&amp;#8217;t be commoditized. And that&amp;#8217;s how you ensure AI works for you instead of against you.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want to learn more about how AI can lift you over your competition? Read Jeb Blount’s &lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;The AI Edge&lt;/strong&gt;&lt;/a&gt; for more tools and tips.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>That’s the question every sales leader, CEO, and HR department is wrestling with as<strong> <a href="https://www.salesgravy.university/courses/ai-in-sales-reality-and-future" rel="nofollow">A</a></strong><a href="https://www.salesgravy.university/courses/ai-in-sales-reality-and-future" rel="nofollow"><strong>I</strong></a> tools flood the market with promises to automate everything from prospecting to closing deals.</p>
<p>Meanwhile, salespeople are panicking, wondering if their jobs are about to disappear to some algorithm that can write emails faster than they can type “Dear Valued Customer.”</p>
<p>If you’re losing sleep over this, take a deep breath. The fear is real, but it’s also completely misplaced.</p>
<p>Here’s the brutal truth: AI isn’t going to replace you. But salespeople who understand how to leverage AI absolutely will replace those who don’t.</p>
<h2 id="h-when-robots-try-to-sell-it-s-not-authentic"><strong>When Robots Try to Sell It’s Not Authentic</strong></h2>
<p>Remember when email prospecting worked? When a well-crafted subject line could get you a meeting, and personalization meant more than just mail-merging someone’s first name?</p>
<p>Those days are over, and AI killed them in about nine months.</p>
<p>Here’s what happened: Marketing departments discovered they could use AI to blast out thousands of “personalized” emails that sounded human but weren’t. They could fake voicemails using voice cloning technology. They could create sales sequences that felt authentic but were completely artificial.</p>
<p>The result? Complete market saturation with fake outreach that destroyed trust across every communication channel.</p>
<h2 id="h-humans-have-a-bs-detector-for-fakeness"><strong>Humans Have a BS Detector for Fakeness</strong></h2>
<p>Here’s what these AI-obsessed companies don’t understand: People have an incredibly sophisticated BS detector. We can sense inauthenticity from a mile away, even when the technology is nearly perfect.</p>
<p>When you receive an email that sounds too polished, too perfect, or follows a pattern you’ve seen before, your brain immediately flags it as fake. When you hear a voicemail that sounds just slightly off—even if you can’t pinpoint why—you delete it.</p>
<p>But here’s the real killer: Once people realize you were too lazy to write your own email or leave your own voicemail, they lose all respect for you. They think, “If this salesperson can’t be bothered to put in the effort to reach out to me personally, then why would I want to do business with them?”</p>
<h2 id="h-the-one-thing-ai-can-never-do"><strong>The One Thing AI Can Never Do</strong></h2>
<p>This is where the magic happens, and it’s where your competitive edge lies.</p>
<p>AI can write emails. It can analyze data. It can even fake phone calls (poorly). But it cannot engage in real-time, empathetic, synchronous conversation with another human being.</p>
<p>It can’t read micro-expressions during a video call. It can’t pick up on the subtle hesitation in someone’s voice that signals an unspoken objection. It can’t pivot in real-time when the conversation takes an unexpected turn.</p>
<p>Most importantly, it can’t build the kind of <a href="https://salesgravy.com/why-consultative-sellers-will-survive-ai-ask-jeb/" rel="nofollow"><strong>authentic human connection</strong></a> that makes people want to buy from you instead of your competitor.</p>
<h2 id="h-the-ai-human-intelligence-formula"><strong>The AI + Human Intelligence Formula</strong></h2>
<p>Smart salespeople aren’t running from AI—they’re running toward it—but they’re using it as a tool to make themselves better, faster, and stronger, not as a replacement for actual selling skills.</p>
<p>Here’s where AI excels in sales:</p>
<ol>
<li><strong>Research and Preparation: </strong>AI can analyze a prospect’s 10-K filing, research their competitors, and create discovery questions in minutes instead of hours. It can build detailed company profiles and identify potential pain points before you ever pick up the phone.</li>
<li><strong>Data Organization and Analysis:</strong> That timeline your manager needs for a customer service issue? AI can pull data from your CRM, email, and support tickets to create a comprehensive summary in seconds instead of the hours it would take you to compile it manually.</li>
<li><strong>Writing Enhancement:</strong> Most salespeople aren’t great writers. Don’t shoot the messenger. AI can help you craft better emails, proposals, and follow-up messages, but only if you edit them, personalize them, and make them authentically yours.</li>
<li><strong>The Holy Grail: Intelligent Prospecting Lists:</strong> The biggest opportunity is using AI to build high-quality prospecting lists.</li>
</ol>
<p>Imagine walking into the office and having AI present you with a list of prospects who are in a buying window. They’re not random companies that fit your ICP, but organizations where multiple signals indicate they’re ready to buy what you’re selling.</p>
<p>AI can analyze intent data, website traffic, job postings, financial reports, and social media activity to identify these opportunities. It can cross-reference all this disparate information and say, “Here are the 20 people you need to call today, because they have the highest probability of converting to pipeline.”</p>
<h2 id="h-the-art-of-sales-conversation-matters"><strong>The Art of Sales Conversation Matters</strong></h2>
<p>When AI handles the research, data analysis, and list building, you’re free to focus on having meaningful conversations that create value and build relationships.</p>
<p>This means mastering:</p>
<ul>
<li><strong>Discovery skills</strong> that uncover real business problems</li>
<li><a href="https://salesgravy.com/quick-tip-10-7-keys-to-effective-listening-podcast/" rel="nofollow"><strong>Listening techniques</strong></a> that make prospects feel heard and understood</li>
<li><strong>Questioning frameworks</strong> that advance the sales process</li>
<li><strong>Objection handling</strong> that addresses concerns without being pushy</li>
<li><strong>Closing skills</strong> that create urgency and commitment</li>
</ul>
<p>These are the skills that will separate top performers from everyone else in an AI-dominated world.</p>
<h2 id="h-embrace-ai-without-losing-your-soul"><strong>Embrace AI Without Losing Your Soul</strong></h2>
<h4 id="h-if-you-re-a-sales-leader"><strong>If you’re a sales leader:</strong></h4>
<ul>
<li>Stop buying into the “AI will replace salespeople” hype from software vendors trying to sell you their latest bot.</li>
<li>Invest in AI tools that enhance your team’s capabilities rather than replace their human interactions.</li>
<li>Focus on training your reps to have better conversations, not just more conversations.</li>
<li>Use AI for research and organization, but never for actual prospect outreach.</li>
</ul>
<h4 id="h-if-you-re-a-salesperson"><strong>If you’re a salesperson:</strong></h4>
<ul>
<li>Learn to use AI as your research assistant and writing coach, not your replacement.</li>
<li>Never let AI write emails or make calls on your behalf. People will know, and they’ll hate it.</li>
<li>Double down on developing your conversation skills, empathy, and relationship-building abilities.</li>
<li>Remember the Golden Rule: Never trust, always verify. AI will lie to you, so double check everything.</li>
</ul>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>In a world where everything can be faked, the only thing that’s real is authentic human conversation. It’s your competitive edge, your job security, and how you win in the age of AI.</p>
<p>The future belongs to salespeople who can leverage artificial intelligence to become more effective while never losing the human touch that makes people want to buy from them.</p>
<p>That’s how you build relationships that last. That’s how you create value that can’t be commoditized. And that’s how you ensure AI works for you instead of against you.</p>
<hr/>
<p>Want to learn more about how AI can lift you over your competition? Read Jeb Blount’s <a href="https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479" rel="nofollow"><strong>The AI Edge</strong></a> for more tools and tips.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;That’s the question every sales leader, CEO, and HR department is wrestling with as&lt;strong&gt; &lt;a href=&#34;https://www.salesgravy.university/courses/ai-in-sales-reality-and-future&#34; rel=&#34;nofollow&#34;&gt;A&lt;/a&gt;&lt;/strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/ai-in-sales-reality-and-future&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;I&lt;/strong&gt;&lt;/a&gt; tools flood the market with promises to automate everything from prospecting to closing deals.&lt;/p&gt;
&lt;p&gt;Meanwhile, salespeople are panicking, wondering if their jobs are about to disappear to some algorithm that can write emails faster than they can type “Dear Valued Customer.”&lt;/p&gt;
&lt;p&gt;If you’re losing sleep over this, take a deep breath. The fear is real, but it’s also completely misplaced.&lt;/p&gt;
&lt;p&gt;Here’s the brutal truth: AI isn’t going to replace you. But salespeople who understand how to leverage AI absolutely will replace those who don’t.&lt;/p&gt;
&lt;h2 id=&#34;h-when-robots-try-to-sell-it-s-not-authentic&#34;&gt;&lt;strong&gt;When Robots Try to Sell It’s Not Authentic&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Remember when email prospecting worked? When a well-crafted subject line could get you a meeting, and personalization meant more than just mail-merging someone’s first name?&lt;/p&gt;
&lt;p&gt;Those days are over, and AI killed them in about nine months.&lt;/p&gt;
&lt;p&gt;Here’s what happened: Marketing departments discovered they could use AI to blast out thousands of “personalized” emails that sounded human but weren’t. They could fake voicemails using voice cloning technology. They could create sales sequences that felt authentic but were completely artificial.&lt;/p&gt;
&lt;p&gt;The result? Complete market saturation with fake outreach that destroyed trust across every communication channel.&lt;/p&gt;
&lt;h2 id=&#34;h-humans-have-a-bs-detector-for-fakeness&#34;&gt;&lt;strong&gt;Humans Have a BS Detector for Fakeness&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s what these AI-obsessed companies don’t understand: People have an incredibly sophisticated BS detector. We can sense inauthenticity from a mile away, even when the technology is nearly perfect.&lt;/p&gt;
&lt;p&gt;When you receive an email that sounds too polished, too perfect, or follows a pattern you’ve seen before, your brain immediately flags it as fake. When you hear a voicemail that sounds just slightly off—even if you can’t pinpoint why—you delete it.&lt;/p&gt;
&lt;p&gt;But here’s the real killer: Once people realize you were too lazy to write your own email or leave your own voicemail, they lose all respect for you. They think, “If this salesperson can’t be bothered to put in the effort to reach out to me personally, then why would I want to do business with them?”&lt;/p&gt;
&lt;h2 id=&#34;h-the-one-thing-ai-can-never-do&#34;&gt;&lt;strong&gt;The One Thing AI Can Never Do&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This is where the magic happens, and it’s where your competitive edge lies.&lt;/p&gt;
&lt;p&gt;AI can write emails. It can analyze data. It can even fake phone calls (poorly). But it cannot engage in real-time, empathetic, synchronous conversation with another human being.&lt;/p&gt;
&lt;p&gt;It can’t read micro-expressions during a video call. It can’t pick up on the subtle hesitation in someone’s voice that signals an unspoken objection. It can’t pivot in real-time when the conversation takes an unexpected turn.&lt;/p&gt;
&lt;p&gt;Most importantly, it can’t build the kind of &lt;a href=&#34;https://salesgravy.com/why-consultative-sellers-will-survive-ai-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;authentic human connection&lt;/strong&gt;&lt;/a&gt; that makes people want to buy from you instead of your competitor.&lt;/p&gt;
&lt;h2 id=&#34;h-the-ai-human-intelligence-formula&#34;&gt;&lt;strong&gt;The AI &#43; Human Intelligence Formula&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Smart salespeople aren’t running from AI—they’re running toward it—but they’re using it as a tool to make themselves better, faster, and stronger, not as a replacement for actual selling skills.&lt;/p&gt;
&lt;p&gt;Here’s where AI excels in sales:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Research and Preparation: &lt;/strong&gt;AI can analyze a prospect’s 10-K filing, research their competitors, and create discovery questions in minutes instead of hours. It can build detailed company profiles and identify potential pain points before you ever pick up the phone.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Data Organization and Analysis:&lt;/strong&gt; That timeline your manager needs for a customer service issue? AI can pull data from your CRM, email, and support tickets to create a comprehensive summary in seconds instead of the hours it would take you to compile it manually.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Writing Enhancement:&lt;/strong&gt; Most salespeople aren’t great writers. Don’t shoot the messenger. AI can help you craft better emails, proposals, and follow-up messages, but only if you edit them, personalize them, and make them authentically yours.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;The Holy Grail: Intelligent Prospecting Lists:&lt;/strong&gt; The biggest opportunity is using AI to build high-quality prospecting lists.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Imagine walking into the office and having AI present you with a list of prospects who are in a buying window. They’re not random companies that fit your ICP, but organizations where multiple signals indicate they’re ready to buy what you’re selling.&lt;/p&gt;
&lt;p&gt;AI can analyze intent data, website traffic, job postings, financial reports, and social media activity to identify these opportunities. It can cross-reference all this disparate information and say, “Here are the 20 people you need to call today, because they have the highest probability of converting to pipeline.”&lt;/p&gt;
&lt;h2 id=&#34;h-the-art-of-sales-conversation-matters&#34;&gt;&lt;strong&gt;The Art of Sales Conversation Matters&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When AI handles the research, data analysis, and list building, you’re free to focus on having meaningful conversations that create value and build relationships.&lt;/p&gt;
&lt;p&gt;This means mastering:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Discovery skills&lt;/strong&gt; that uncover real business problems&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/quick-tip-10-7-keys-to-effective-listening-podcast/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Listening techniques&lt;/strong&gt;&lt;/a&gt; that make prospects feel heard and understood&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Questioning frameworks&lt;/strong&gt; that advance the sales process&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Objection handling&lt;/strong&gt; that addresses concerns without being pushy&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Closing skills&lt;/strong&gt; that create urgency and commitment&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These are the skills that will separate top performers from everyone else in an AI-dominated world.&lt;/p&gt;
&lt;h2 id=&#34;h-embrace-ai-without-losing-your-soul&#34;&gt;&lt;strong&gt;Embrace AI Without Losing Your Soul&lt;/strong&gt;&lt;/h2&gt;
&lt;h4 id=&#34;h-if-you-re-a-sales-leader&#34;&gt;&lt;strong&gt;If you’re a sales leader:&lt;/strong&gt;&lt;/h4&gt;
&lt;ul&gt;
&lt;li&gt;Stop buying into the “AI will replace salespeople” hype from software vendors trying to sell you their latest bot.&lt;/li&gt;
&lt;li&gt;Invest in AI tools that enhance your team’s capabilities rather than replace their human interactions.&lt;/li&gt;
&lt;li&gt;Focus on training your reps to have better conversations, not just more conversations.&lt;/li&gt;
&lt;li&gt;Use AI for research and organization, but never for actual prospect outreach.&lt;/li&gt;
&lt;/ul&gt;
&lt;h4 id=&#34;h-if-you-re-a-salesperson&#34;&gt;&lt;strong&gt;If you’re a salesperson:&lt;/strong&gt;&lt;/h4&gt;
&lt;ul&gt;
&lt;li&gt;Learn to use AI as your research assistant and writing coach, not your replacement.&lt;/li&gt;
&lt;li&gt;Never let AI write emails or make calls on your behalf. People will know, and they’ll hate it.&lt;/li&gt;
&lt;li&gt;Double down on developing your conversation skills, empathy, and relationship-building abilities.&lt;/li&gt;
&lt;li&gt;Remember the Golden Rule: Never trust, always verify. AI will lie to you, so double check everything.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In a world where everything can be faked, the only thing that’s real is authentic human conversation. It’s your competitive edge, your job security, and how you win in the age of AI.&lt;/p&gt;
&lt;p&gt;The future belongs to salespeople who can leverage artificial intelligence to become more effective while never losing the human touch that makes people want to buy from them.&lt;/p&gt;
&lt;p&gt;That’s how you build relationships that last. That’s how you create value that can’t be commoditized. And that’s how you ensure AI works for you instead of against you.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Want to learn more about how AI can lift you over your competition? Read Jeb Blount’s &lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;The AI Edge&lt;/strong&gt;&lt;/a&gt; for more tools and tips.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/can-ai-really-replace-salespeople-ask-jeb/</link>
                <pubDate>Wed, 18 Jun 2025 00:07:00 &#43;0000</pubDate>
                <itunes:duration>1003</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Busting the Myth About Natural Sales Talent (Money Monday)</itunes:title>
                <title>Busting the Myth About Natural Sales Talent (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Is there such a thing as natural sales talent? Are top-level sales professionals born that way? Do they possess a gift from God that powers their ability to close sales? On this Money Monday, I answer these age-old questions.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-for-the-love-of-the-game&#34;&gt;For the Love of the Game&lt;/h2&gt;
&lt;p&gt;When I was 9 years old, after going to the Masters tournament with my Dad, I cut a limb that was shaped like a golf club from a tree, dug holes all over our backyard, and started playing “backyard golf” with a wiffle ball.&amp;#160;&lt;/p&gt;
&lt;p&gt;I loved my little backyard golf course and played every day after school. One day though, my Dad, who had been watching me, said, &amp;#8220;Why don&amp;#8217;t we just go play real golf?&amp;#8221;&lt;/p&gt;
&lt;p&gt;My dad didn&amp;#8217;t know anything about golf. He didn’t grow up playing. But we went down to Walmart, bought some cheap golf clubs, and started chasing little white balls.&amp;#160;&lt;/p&gt;
&lt;p&gt;We played at a legendary course in Augusta called &lt;a href=&#34;https://www.golfthepatch.com/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The Patch&lt;/a&gt;—a municipal course with hard dirt fairways and patchy greens but a super fun place to learn the game. Our game was terrible, and we never practiced or took a lesson. But I loved going out with my dad to the course, and we had fun!&lt;/p&gt;
&lt;p&gt;In high school, I started playing on the golf team. That might have been a turning point for my game if we’d had a real coach, but instead we had a math teacher who did not play golf assigned to babysit us. So, we were on our own, but we had fun. Those years playing on my high school golf team were a blast!&lt;/p&gt;
&lt;p&gt;In college, I continued to play golf for recreation—usually with my fraternity brothers. Golf was about going out, telling jokes, and drinking a lot of beer. I have so many fun memories from those days.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-myth-of-natural-talent-stole-my-joy&#34;&gt;&lt;strong&gt;The Myth of Natural Talent Stole My Joy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;After getting out of college, I continued to play—mostly in business situations—and that’s when golf stopped being fun. I would golf with clients and peers who were so much better than me. It didn&amp;#8217;t make sense that they could hit the ball so well and I could not.&amp;#160;&lt;/p&gt;
&lt;p&gt;I would go out to the range and practice until my arms hurt, but I never got any better. It never occurred to me to take a lesson.&amp;#160;&lt;/p&gt;
&lt;p&gt;By my mid-30s I was so frustrated with golf that I started to believe something that would haunt me for the next 20 years: I convinced myself that people who could play golf well were just naturally gifted. And because I wasn&amp;#8217;t naturally gifted, I would never be good at golf.&lt;/p&gt;
&lt;p&gt;So I quit.&lt;/p&gt;
&lt;p&gt;For two decades, I didn&amp;#8217;t pick up a golf club.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-a-massive-mindset-shift-leads-to-a-comeback&#34;&gt;&lt;strong&gt;A Massive Mindset Shift Leads to a Comeback&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you have read my books and listened to my podcasts you know that I&amp;#8217;m a big horse person. I&amp;#8217;ve been involved in equestrian sports since I was a kid. I&amp;#8217;ve had formal coaching and training with horses.&amp;#160;On horseback, I thought I was naturally gifted. I believed it was something that God had imbued in me. So I forgot about golf and poured my time and energy into horses.&lt;/p&gt;
&lt;p&gt;Eventually, though, my son got older and started playing golf. And being an equestrian at my age became more and more dangerous.&amp;#160;A bad day on a horse means you&amp;#8217;re in the hospital in traction. &lt;a href=&#34;https://salesgravy.com/scottie-scheffler-goldfish-and-bouncing-back-in-sales-money-monday/&#34;&gt;A bad day on the golf course&lt;/a&gt; means you go to soothe your wounds with a cold beer in the clubhouse.&lt;/p&gt;
&lt;p&gt;So I picked up the sticks again.&lt;/p&gt;
&lt;p&gt;But this time, I sought out a golf coach. A pro who could help me learn how to play the game.&amp;#160;&lt;/p&gt;
&lt;p&gt;Starting over has been hard. It is difficult to learn new skills. But with lessons, I&amp;#8217;ve gotten better. In fact, last week I shot my lowest score ever.&lt;/p&gt;
&lt;p&gt;Over the past two years of working on my golf game, I’ve come to realize how much the story that I kept telling myself about not being naturally talented hurt me and how much it stole from my life. That story cost me 20 years of enjoyment of a game I loved.&lt;/p&gt;
&lt;p&gt;The difference between my success with horses and my failure with golf wasn&amp;#8217;t natural talent. It was coaching and instruction.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-an-open-vs-closed-mindset&#34;&gt;&lt;strong&gt;The Power of an Open vs Closed Mindset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once you stop believing that you have to be naturally gifted in order to do anything well, you &lt;a href=&#34;https://salesgravy.com/the-alter-ego-advantage-of-top-performers/&#34;&gt;open your mind&lt;/a&gt; to new possibilities and amazing things happen for you.&amp;#160;&lt;/p&gt;
&lt;p&gt;For example, a couple of weeks ago, my good friend Mike Weinberg sent me a book called &lt;a href=&#34;https://www.amazon.com/dp/1416501991/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Putting Out of Your Mind&lt;/em&gt;&lt;/a&gt;. I read it and started putting those lessons into practice on the green.&lt;/p&gt;
&lt;p&gt;Over the next round that I played, I took 10 putts off my game. Ten putts! Just from the lessons I learned in that book.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ve gotten better because I have a different mindset. &lt;em&gt;I changed the way I look at the game because I changed the way I look at myself.&lt;/em&gt; Rather than believing I&amp;#8217;m not naturally gifted, I started to believe that through coaching, reading, training, learning, and focus, I could get better. And I have.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sales-professionals-are-made-not-born&#34;&gt;&lt;strong&gt;Sales Professionals are Made, Not Born&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The irony of all of this is that I’m a sales trainer and coach who for years has said emphatically that salespeople are not born, they are made.&amp;#160;&lt;/p&gt;
&lt;p&gt;I’ve written 17 books on the subject including my latest book &lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;The LinkedIn Edge&lt;/em&gt;&lt;/a&gt;&lt;/strong&gt;. People who read my books, attend Sales Gravy training, and put the techniques they learn into practice get better and sell more.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;p&gt;Yet it&amp;#8217;s not uncommon for me to be working with leaders who hire a young rep, stick them in the field or put them on the phones, and then when this inexperienced rep somehow doesn&amp;#8217;t display natural intuition or natural ability to sell, they begin doubting whether this person is a good fit for their team.&lt;/p&gt;
&lt;p&gt;When I sit down with these leaders, I ask them: &amp;#8220;How would the rep know what they&amp;#8217;re doing wrong if you never taught them how to do it right? How are they going to change what they cannot see if you don&amp;#8217;t provide any coaching or feedback?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Just yesterday, as an illustration, I was out at the range working on my swing. The PGA professional I take lessons from stopped by where I was hitting. He gave me one small tip about where my club face was on the swing plane, and I immediately started hitting better.&amp;#160;&lt;/p&gt;
&lt;p&gt;That had nothing to do with natural ability and everything to do with someone teaching me technique. I couldn&amp;#8217;t see what I was doing wrong. But with a coach holding a mirror up to my swing, I could.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-breaking-the-myth-of-natural-sales-talent&#34;&gt;&lt;strong&gt;Breaking the Myth of Natural Sales Talent&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the truth: There is no such thing as natural sales talent.&amp;#160;&lt;/p&gt;
&lt;p&gt;What we call &amp;#8220;natural talent&amp;#8221; is usually just someone who had good coaching, learned the right techniques, or developed good habits through trial and error. But none of it is innate. None of it is genetic. None of it is a gift from above.&lt;/p&gt;
&lt;p&gt;Earlier in my sales career, I had great training and a coach who invested in me. I read every sales book I could get my hands on and listened to sales training programs in my car. I ran the sales process and leveraged the techniques I was taught. That’s how I became the top sales rep in my company and was always at the top of the leader board. It had nothing to do with natural talent.&amp;#160;&lt;/p&gt;
&lt;p&gt;If you are a leader who believes that somehow people are naturally gifted to sell, then you&amp;#8217;re always going to have lower-performing salespeople because you will not invest in training and coaching them.&amp;#160;&lt;/p&gt;
&lt;p&gt;Should you believe this as a salesperson, you&amp;#8217;re never going to focus on making yourself better because why do so when you think you don&amp;#8217;t have natural sales talent.&lt;/p&gt;
&lt;p&gt;But the truth is, you can learn how to sell. Everybody can.&lt;/p&gt;
&lt;p&gt;You can learn the skills and exactly how to run the sales process. If you come to a &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Fanatical Prospecting Bootcamp&lt;/a&gt;&lt;/strong&gt; with me, I can teach you how to make a cold call that will get you results &amp;#8211; how to ask better questions, overcome objections, present, close and negotiate. &lt;/p&gt;
&lt;p&gt;Being great at sales has nothing to do with &amp;#8220;natural sales talent,&amp;#8221; whether you&amp;#8217;re an introvert or extrovert, or whether you have &amp;#8220;the gift of gab.&amp;#8221; It has everything to do with mastering techniques and process.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-learnable-components-of-sales-success&#34;&gt;&lt;strong&gt;The Learnable Components of Sales Success&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Just like golf, sales success comes down to several learnable components:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fundamentals:&lt;/strong&gt; In golf, it&amp;#8217;s your grip, stance, swing mechanics, and course management. In sales, it&amp;#8217;s your prospecting discipline, discovery and communication skills, closing techniques and sales strategy.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Mental Game:&lt;/strong&gt; In golf, it&amp;#8217;s focus, staying calm under pressure. In sales, it&amp;#8217;s managing rejection, maintaining confidence, and staying true to the process.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Practice:&lt;/strong&gt; In golf, it&amp;#8217;s hours on the range and playing rounds. In sales, it&amp;#8217;s role-playing, getting reps on sales calls, and continuously honing your skills.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Coaching:&lt;/strong&gt; In golf, it&amp;#8217;s working with a pro who can see what you can&amp;#8217;t see. In sales, it&amp;#8217;s having mentors, managers, and trainers who can guide your development.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Continuous Learning:&lt;/strong&gt; In golf, it&amp;#8217;s studying the game, reading books, and learning from better players. In sales, it&amp;#8217;s consuming sales content, attending training, and learning from top performers.&lt;/p&gt;
&lt;p&gt;None of these components require natural sales talent. They all require commitment, practice, and the right instruction.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-don-t-have-to-be-naturally-talented-to-pursue-your-goals&#34;&gt;&lt;strong&gt;You Don’t Have to Be Naturally Talented to Pursue Your Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The belief in natural talent is not just wrong. It holds people from reaching their potential, pursuing their goals, and doing things that give them joy.&amp;#160;&lt;/p&gt;
&lt;p&gt;You don&amp;#8217;t have to be naturally gifted to be great at sales. Rather, you need to be willing to learn, practice, and get better every day.&lt;/p&gt;
&lt;p&gt;Looking back now, having re-discovered my love for golf and that I can actually improve, I have deep regret for all those years I could have been playing a game that brings me so much joy because I believed I didn&amp;#8217;t have the natural talent.&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t let the same thing happen to you. Do not allow limiting beliefs prevent you from achieving the success you&amp;#8217;re capable of or waste years believing you&amp;#8217;re not cut out for golf, sales or anything else in life when all you really need is proper coaching and training.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you are finally ready to break through and get better Sales Gravy has a plan for you. Start learning new skills on &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy University&lt;/a&gt;&lt;/strong&gt; or working one to one with a master&lt;a href=&#34;https://salesgravy.com/coach/&#34;&gt; &lt;/a&gt;Is there such a thing as natural sales talent? Are top-level sales professionals born that way? Do they possess a gift from God that powers their ability to close sales? On this Money Monday, I answer these age-old questions.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;For the Love of the Game&lt;/h2&gt;
&lt;p&gt;When I was 9 years old, after going to the Masters tournament with my Dad, I cut a limb that was shaped like a golf club from a tree, dug holes all over our backyard, and started playing “backyard golf” with a wiffle ball.&amp;#160;&lt;/p&gt;
&lt;p&gt;I loved my little backyard golf course and played every day after school. One day though, my Dad, who had been watching me, said, &amp;#8220;Why don&amp;#8217;t we just go play real golf?&amp;#8221;&lt;/p&gt;
&lt;p&gt;My dad didn&amp;#8217;t know anything about golf. He didn’t grow up playing. But we went down to Walmart, bought some cheap golf clubs, and started chasing little white balls.&amp;#160;&lt;/p&gt;
&lt;p&gt;We played at a legendary course in Augusta called &lt;a href=&#34;https://www.golfthepatch.com/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;The Patch&lt;/strong&gt;&lt;/a&gt;—a municipal course with hard dirt fairways and patchy greens but a super fun place to learn the game. Our game was terrible, and we never practiced or took a lesson. But I loved going out with my dad to the course, and we had fun!&lt;/p&gt;
&lt;p&gt;In high school, I started playing on the golf team. That might have been a turning point for my game if we’d had a real coach, but instead we had a math teacher who did not play golf assigned to babysit us. So, we were on our own, but we had fun. Those years playing on my high school golf team were a blast!&lt;/p&gt;
&lt;p&gt;In college, I continued to play golf for recreation—usually with my fraternity brothers. Golf was about going out, telling jokes, and drinking a lot of beer. I have so many fun memories from those days.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;The Myth of Natural Talent Stole My Joy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;After getting out of college, I continued to play—mostly in business situations—and that’s when golf stopped being fun. I would golf with clients and peers who were so much better than me. It didn&amp;#8217;t make sense that they could hit the ball so well and I could not.&amp;#160;&lt;/p&gt;
&lt;p&gt;I would go out to the range and practice until my arms hurt, but I never got any better. It never occurred to me to take a lesson.&amp;#160;&lt;/p&gt;
&lt;p&gt;By my mid-30s I was so frustrated with golf that I started to believe something that would haunt me for the next 20 years: I convinced myself that people who could play golf well were just naturally gifted. And because I wasn&amp;#8217;t naturally gifted, I would never be good at golf.&lt;/p&gt;
&lt;p&gt;So I quit.&lt;/p&gt;
&lt;p&gt;For two decades, I didn&amp;#8217;t pick up a golf club.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;A Massive Mindset Shift Leads to a Comeback&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you have read my books and listened to my podcasts you know that I&amp;#8217;m a big horse person. I&amp;#8217;ve been involved in equestrian sports since I was a kid. I&amp;#8217;ve had formal coaching and training with horses.&amp;#160;On horseback, I thought I was naturally gifted. I believed it was something that God had imbued in me. So I forgot about golf and poured my time and energy into horses.&lt;/p&gt;
&lt;p&gt;Eventually, though, my son got older and started playing golf. And being an equestrian at my age became more and more dangerous. A bad day on a horse means you&amp;#8217;re in the hospital in traction. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/scottie-scheffler-goldfish-and-bouncing-back-in-sales-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;A bad day on the golf course&lt;/a&gt;&lt;/strong&gt; means you go to soothe your wounds with a cold beer in the clubhouse.&lt;/p&gt;
&lt;p&gt;So I picked up the sticks again.&lt;/p&gt;
&lt;p&gt;But this time, I sought out a golf coach. A pro who could help me learn how to play the game.&amp;#160;&lt;/p&gt;
&lt;p&gt;Starting over has been hard. It is difficult to learn new skills. But with lessons, I&amp;#8217;ve gotten better. In fact, last week I shot my lowest score ever.&lt;/p&gt;
&lt;p&gt;Over the past two years of working on my golf game, I’ve come to realize how much the story that I kept telling myself about not being naturally talented hurt me and how much it stole from my life. That story cost me 20 years of enjoyment of a game I loved.&lt;/p&gt;
&lt;p&gt;The difference between my success with horses and my failure with golf wasn&amp;#8217;t natural talent. It was coaching and instruction.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;The Power of an Open vs Closed Mindset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once you stop believing that you have to be naturally gifted in order to do anything well, you &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-alter-ego-advantage-of-top-performers/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;open your mind&lt;/a&gt;&lt;/strong&gt; to new possibilities and amazing things happen for you. &lt;/p&gt;
&lt;p&gt;For example, a couple of weeks ago, my good friend Mike Weinberg sent me a book called &lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/dp/1416501991/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Putting Out of Your Mind&lt;/em&gt;&lt;/a&gt;.&lt;/strong&gt; I read it and started putting those lessons into practice on the green.&lt;/p&gt;
&lt;p&gt;Over the next round that I played, I took 10 putts off my game. Ten putts! Just from the lessons I learned in that book.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ve gotten better because I have a different mindset. &lt;em&gt;I changed the way I look at the game because I changed the way I look at myself.&lt;/em&gt; Rather than believing I&amp;#8217;m not naturally gifted, I started to believe that through coaching, reading, training, learning, and focus, I could get better. And I have.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;Sales Professionals are Made, Not Born&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The irony of all of this is that I’m a sales trainer and coach who for years has said emphatically that salespeople are not born, they are made.&amp;#160;&lt;/p&gt;
&lt;p&gt;I’ve written 17 books on the subject including my latest book &lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;The LinkedIn Edge&lt;/em&gt;&lt;/a&gt;&lt;/strong&gt;. People who read my books, attend Sales Gravy training, and put the techniques they learn into practice get better and sell more.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;p&gt;Yet it&amp;#8217;s not uncommon for me to be working with leaders who hire a young rep, stick them in the field or put them on the phones, and then when this inexperienced rep somehow doesn&amp;#8217;t display natural intuition or natural ability to sell, they begin doubting whether this person is a good fit for their team.&lt;/p&gt;
&lt;p&gt;When I sit down with these leaders, I ask them: &amp;#8220;How would the rep know what they&amp;#8217;re doing wrong if you never taught them how to do it right? How are they going to change what they cannot see if you don&amp;#8217;t provide any coaching or feedback?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Just yesterday, as an illustration, I was out at the range working on my swing. The PGA professional I take lessons from stopped by where I was hitting. He gave me one small tip about where my club face was on the swing plane, and I immediately started hitting better.&amp;#160;&lt;/p&gt;
&lt;p&gt;That had nothing to do with natural ability and everything to do with someone teaching me technique. I couldn&amp;#8217;t see what I was doing wrong. But with a coach holding a mirror up to my swing, I could.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;Breaking the Myth of Natural Sales Talent&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the truth: There is no such thing as natural sales talent.&amp;#160;&lt;/p&gt;
&lt;p&gt;What we call &amp;#8220;natural talent&amp;#8221; is usually just someone who had good coaching, learned the right techniques, or developed good habits through trial and error. But none of it is innate. None of it is genetic. None of it is a gift from above.&lt;/p&gt;
&lt;p&gt;Earlier in my sales career, I had great training and a coach who invested in me. I read every sales book I could get my hands on and listened to sales training programs in my car. I ran the sales process and leveraged the techniques I was taught. That’s how I became the top sales rep in my company and was always at the top of the leader board. It had nothing to do with natural talent.&amp;#160;&lt;/p&gt;
&lt;p&gt;If you are a leader who believes that somehow people are naturally gifted to sell, then you&amp;#8217;re always going to have lower-performing salespeople because you will not invest in training and coaching them.&amp;#160;&lt;/p&gt;
&lt;p&gt;Should you believe this as a salesperson, you&amp;#8217;re never going to focus on making yourself better because why do so when you think you don&amp;#8217;t have natural sales talent.&lt;/p&gt;
&lt;p&gt;But the truth is, you can learn how to sell. Everybody can.&lt;/p&gt;
&lt;p&gt;You can learn the skills and exactly how to run the sales process. If you come to a &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Fanatical Prospecting Bootcamp&lt;/a&gt;&lt;/strong&gt; with me, I can teach you how to make a cold call that will get you results &amp;#8211; how to ask better questions, overcome objections, present, close and negotiate. &lt;/p&gt;
&lt;p&gt;Being great at sales has nothing to do with &amp;#8220;natural sales talent,&amp;#8221; whether you&amp;#8217;re an introvert or extrovert, or whether you have &amp;#8220;the gift of gab.&amp;#8221; It has everything to do with mastering techniques and process.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;The Learnable Components of Sales Success&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Just like golf, sales success comes down to several learnable components:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fundamentals:&lt;/strong&gt; In golf, it&amp;#8217;s your grip, stance, swing mechanics, and course management. In sales, it&amp;#8217;s your prospecting discipline, discovery and communication skills, closing techniques and sales strategy.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Mental Game:&lt;/strong&gt; In golf, it&amp;#8217;s focus, staying calm under pressure. In sales, it&amp;#8217;s managing rejection, maintaining confidence, and staying true to the process.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Practice:&lt;/strong&gt; In golf, it&amp;#8217;s hours on the range and playing rounds. In sales, it&amp;#8217;s role-playing, getting reps on sales calls, and continuously honing your skills.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Coaching:&lt;/strong&gt; In golf, it&amp;#8217;s working with a pro who can see what you can&amp;#8217;t see. In sales, it&amp;#8217;s having mentors, managers, and trainers who can guide your development.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Continuous Learning:&lt;/strong&gt; In golf, it&amp;#8217;s studying the game, reading books, and learning from better players. In sales, it&amp;#8217;s consuming sales content, attending training, and learning from top performers.&lt;/p&gt;
&lt;p&gt;None of these components require natural sales talent. They all require commitment, practice, and the right instruction.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34;&gt;&lt;strong&gt;You Don’t Have to Be Naturally Talented to Pursue Your Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The belief in natural talent is not just wrong. It holds people from reaching their potential, pursuing their goals, and doing things that give them joy.&amp;#160;&lt;/p&gt;
&lt;p&gt;You don&amp;#8217;t have to be naturally gifted to be great at sales. Rather, you need to be willing to learn, practice, and get better every day.&lt;/p&gt;
&lt;p&gt;Looking back now, having re-discovered my love for golf and that I can actually improve, I have deep regret for all those years I could have been playing a game that brings me so much joy because I believed I didn&amp;#8217;t have the natural talent.&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t let the same thing happen to you. Do not allow limiting beliefs prevent you from achieving the success you&amp;#8217;re capable of or waste years believing you&amp;#8217;re not cut out for golf, sales or anything else in life when all you really need is proper coaching and training.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you are finally ready to break through and get better, Sales Gravy has a plan for you. Start learning new skills on &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy University&lt;/a&gt;&lt;/strong&gt; or working one to one with a master&lt;a href=&#34;https://salesgravy.com/coach/&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/coach/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy Coach&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;

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                <description><![CDATA[<p>Is there such a thing as natural sales talent? Are top-level sales professionals born that way? Do they possess a gift from God that powers their ability to close sales? On this Money Monday, I answer these age-old questions.</p>
<h2 id="h-for-the-love-of-the-game">For the Love of the Game</h2>
<p>When I was 9 years old, after going to the Masters tournament with my Dad, I cut a limb that was shaped like a golf club from a tree, dug holes all over our backyard, and started playing “backyard golf” with a wiffle ball. </p>
<p>I loved my little backyard golf course and played every day after school. One day though, my Dad, who had been watching me, said, “Why don’t we just go play real golf?”</p>
<p>My dad didn’t know anything about golf. He didn’t grow up playing. But we went down to Walmart, bought some cheap golf clubs, and started chasing little white balls. </p>
<p>We played at a legendary course in Augusta called <a href="https://www.golfthepatch.com/" rel="nofollow">The Patch</a>—a municipal course with hard dirt fairways and patchy greens but a super fun place to learn the game. Our game was terrible, and we never practiced or took a lesson. But I loved going out with my dad to the course, and we had fun!</p>
<p>In high school, I started playing on the golf team. That might have been a turning point for my game if we’d had a real coach, but instead we had a math teacher who did not play golf assigned to babysit us. So, we were on our own, but we had fun. Those years playing on my high school golf team were a blast!</p>
<p>In college, I continued to play golf for recreation—usually with my fraternity brothers. Golf was about going out, telling jokes, and drinking a lot of beer. I have so many fun memories from those days.  </p>
<h2 id="h-the-myth-of-natural-talent-stole-my-joy"><strong>The Myth of Natural Talent Stole My Joy</strong></h2>
<p>After getting out of college, I continued to play—mostly in business situations—and that’s when golf stopped being fun. I would golf with clients and peers who were so much better than me. It didn’t make sense that they could hit the ball so well and I could not. </p>
<p>I would go out to the range and practice until my arms hurt, but I never got any better. It never occurred to me to take a lesson. </p>
<p>By my mid-30s I was so frustrated with golf that I started to believe something that would haunt me for the next 20 years: I convinced myself that people who could play golf well were just naturally gifted. And because I wasn’t naturally gifted, I would never be good at golf.</p>
<p>So I quit.</p>
<p>For two decades, I didn’t pick up a golf club.</p>
<h2 id="h-a-massive-mindset-shift-leads-to-a-comeback"><strong>A Massive Mindset Shift Leads to a Comeback</strong></h2>
<p>If you have read my books and listened to my podcasts you know that I’m a big horse person. I’ve been involved in equestrian sports since I was a kid. I’ve had formal coaching and training with horses. On horseback, I thought I was naturally gifted. I believed it was something that God had imbued in me. So I forgot about golf and poured my time and energy into horses.</p>
<p>Eventually, though, my son got older and started playing golf. And being an equestrian at my age became more and more dangerous. A bad day on a horse means you’re in the hospital in traction. <a href="https://salesgravy.com/scottie-scheffler-goldfish-and-bouncing-back-in-sales-money-monday/" rel="nofollow">A bad day on the golf course</a> means you go to soothe your wounds with a cold beer in the clubhouse.</p>
<p>So I picked up the sticks again.</p>
<p>But this time, I sought out a golf coach. A pro who could help me learn how to play the game. </p>
<p>Starting over has been hard. It is difficult to learn new skills. But with lessons, I’ve gotten better. In fact, last week I shot my lowest score ever.</p>
<p>Over the past two years of working on my golf game, I’ve come to realize how much the story that I kept telling myself about not being naturally talented hurt me and how much it stole from my life. That story cost me 20 years of enjoyment of a game I loved.</p>
<p>The difference between my success with horses and my failure with golf wasn’t natural talent. It was coaching and instruction. </p>
<h2 id="h-the-power-of-an-open-vs-closed-mindset"><strong>The Power of an Open vs Closed Mindset</strong></h2>
<p>Once you stop believing that you have to be naturally gifted in order to do anything well, you <a href="https://salesgravy.com/the-alter-ego-advantage-of-top-performers/" rel="nofollow">open your mind</a> to new possibilities and amazing things happen for you. </p>
<p>For example, a couple of weeks ago, my good friend Mike Weinberg sent me a book called <a href="https://www.amazon.com/dp/1416501991/" rel="nofollow"><em>Putting Out of Your Mind</em></a>. I read it and started putting those lessons into practice on the green.</p>
<p>Over the next round that I played, I took 10 putts off my game. Ten putts! Just from the lessons I learned in that book.</p>
<p>I’ve gotten better because I have a different mindset. <em>I changed the way I look at the game because I changed the way I look at myself.</em> Rather than believing I’m not naturally gifted, I started to believe that through coaching, reading, training, learning, and focus, I could get better. And I have. </p>
<h2 id="h-sales-professionals-are-made-not-born"><strong>Sales Professionals are Made, Not Born</strong></h2>
<p>The irony of all of this is that I’m a sales trainer and coach who for years has said emphatically that salespeople are not born, they are made. </p>
<p>I’ve written 17 books on the subject including my latest book <strong><a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1" rel="nofollow"><em>The LinkedIn Edge</em></a></strong>. People who read my books, attend Sales Gravy training, and put the techniques they learn into practice get better and sell more.  </p>
<p>Yet it’s not uncommon for me to be working with leaders who hire a young rep, stick them in the field or put them on the phones, and then when this inexperienced rep somehow doesn’t display natural intuition or natural ability to sell, they begin doubting whether this person is a good fit for their team.</p>
<p>When I sit down with these leaders, I ask them: “How would the rep know what they’re doing wrong if you never taught them how to do it right? How are they going to change what they cannot see if you don’t provide any coaching or feedback?”</p>
<p>Just yesterday, as an illustration, I was out at the range working on my swing. The PGA professional I take lessons from stopped by where I was hitting. He gave me one small tip about where my club face was on the swing plane, and I immediately started hitting better. </p>
<p>That had nothing to do with natural ability and everything to do with someone teaching me technique. I couldn’t see what I was doing wrong. But with a coach holding a mirror up to my swing, I could. </p>
<h2 id="h-breaking-the-myth-of-natural-sales-talent"><strong>Breaking the Myth of Natural Sales Talent</strong></h2>
<p>Here’s the truth: There is no such thing as natural sales talent. </p>
<p>What we call “natural talent” is usually just someone who had good coaching, learned the right techniques, or developed good habits through trial and error. But none of it is innate. None of it is genetic. None of it is a gift from above.</p>
<p>Earlier in my sales career, I had great training and a coach who invested in me. I read every sales book I could get my hands on and listened to sales training programs in my car. I ran the sales process and leveraged the techniques I was taught. That’s how I became the top sales rep in my company and was always at the top of the leader board. It had nothing to do with natural talent. </p>
<p>If you are a leader who believes that somehow people are naturally gifted to sell, then you’re always going to have lower-performing salespeople because you will not invest in training and coaching them. </p>
<p>Should you believe this as a salesperson, you’re never going to focus on making yourself better because why do so when you think you don’t have natural sales talent.</p>
<p>But the truth is, you can learn how to sell. Everybody can.</p>
<p>You can learn the skills and exactly how to run the sales process. If you come to a <strong><a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">Fanatical Prospecting Bootcamp</a></strong> with me, I can teach you how to make a cold call that will get you results – how to ask better questions, overcome objections, present, close and negotiate. </p>
<p>Being great at sales has nothing to do with “natural sales talent,” whether you’re an introvert or extrovert, or whether you have “the gift of gab.” It has everything to do with mastering techniques and process.</p>
<h2 id="h-the-learnable-components-of-sales-success"><strong>The Learnable Components of Sales Success</strong></h2>
<p>Just like golf, sales success comes down to several learnable components:</p>
<p><strong>Fundamentals:</strong> In golf, it’s your grip, stance, swing mechanics, and course management. In sales, it’s your prospecting discipline, discovery and communication skills, closing techniques and sales strategy. </p>
<p><strong>Mental Game:</strong> In golf, it’s focus, staying calm under pressure. In sales, it’s managing rejection, maintaining confidence, and staying true to the process.</p>
<p><strong>Practice:</strong> In golf, it’s hours on the range and playing rounds. In sales, it’s role-playing, getting reps on sales calls, and continuously honing your skills.</p>
<p><strong>Coaching:</strong> In golf, it’s working with a pro who can see what you can’t see. In sales, it’s having mentors, managers, and trainers who can guide your development.</p>
<p><strong>Continuous Learning:</strong> In golf, it’s studying the game, reading books, and learning from better players. In sales, it’s consuming sales content, attending training, and learning from top performers.</p>
<p>None of these components require natural sales talent. They all require commitment, practice, and the right instruction.</p>
<h2 id="h-you-don-t-have-to-be-naturally-talented-to-pursue-your-goals"><strong>You Don’t Have to Be Naturally Talented to Pursue Your Goals</strong></h2>
<p>The belief in natural talent is not just wrong. It holds people from reaching their potential, pursuing their goals, and doing things that give them joy. </p>
<p>You don’t have to be naturally gifted to be great at sales. Rather, you need to be willing to learn, practice, and get better every day.</p>
<p>Looking back now, having re-discovered my love for golf and that I can actually improve, I have deep regret for all those years I could have been playing a game that brings me so much joy because I believed I didn’t have the natural talent.</p>
<p>Don’t let the same thing happen to you. Do not allow limiting beliefs prevent you from achieving the success you’re capable of or waste years believing you’re not cut out for golf, sales or anything else in life when all you really need is proper coaching and training.</p>
<hr/>
<p>If you are finally ready to break through and get better Sales Gravy has a plan for you. Start learning new skills on <strong><a href="https://www.salesgravy.university/" rel="nofollow">Sales Gravy University</a></strong> or working one to one with a master<a href="https://salesgravy.com/coach/" rel="nofollow"> </a>Is there such a thing as natural sales talent? Are top-level sales professionals born that way? Do they possess a gift from God that powers their ability to close sales? On this Money Monday, I answer these age-old questions.</p>
<h2>For the Love of the Game</h2>
<p>When I was 9 years old, after going to the Masters tournament with my Dad, I cut a limb that was shaped like a golf club from a tree, dug holes all over our backyard, and started playing “backyard golf” with a wiffle ball. </p>
<p>I loved my little backyard golf course and played every day after school. One day though, my Dad, who had been watching me, said, “Why don’t we just go play real golf?”</p>
<p>My dad didn’t know anything about golf. He didn’t grow up playing. But we went down to Walmart, bought some cheap golf clubs, and started chasing little white balls. </p>
<p>We played at a legendary course in Augusta called <a href="https://www.golfthepatch.com/" rel="nofollow"><strong>The Patch</strong></a>—a municipal course with hard dirt fairways and patchy greens but a super fun place to learn the game. Our game was terrible, and we never practiced or took a lesson. But I loved going out with my dad to the course, and we had fun!</p>
<p>In high school, I started playing on the golf team. That might have been a turning point for my game if we’d had a real coach, but instead we had a math teacher who did not play golf assigned to babysit us. So, we were on our own, but we had fun. Those years playing on my high school golf team were a blast!</p>
<p>In college, I continued to play golf for recreation—usually with my fraternity brothers. Golf was about going out, telling jokes, and drinking a lot of beer. I have so many fun memories from those days.  </p>
<h2><strong>The Myth of Natural Talent Stole My Joy</strong></h2>
<p>After getting out of college, I continued to play—mostly in business situations—and that’s when golf stopped being fun. I would golf with clients and peers who were so much better than me. It didn’t make sense that they could hit the ball so well and I could not. </p>
<p>I would go out to the range and practice until my arms hurt, but I never got any better. It never occurred to me to take a lesson. </p>
<p>By my mid-30s I was so frustrated with golf that I started to believe something that would haunt me for the next 20 years: I convinced myself that people who could play golf well were just naturally gifted. And because I wasn’t naturally gifted, I would never be good at golf.</p>
<p>So I quit.</p>
<p>For two decades, I didn’t pick up a golf club.</p>
<h2><strong>A Massive Mindset Shift Leads to a Comeback</strong></h2>
<p>If you have read my books and listened to my podcasts you know that I’m a big horse person. I’ve been involved in equestrian sports since I was a kid. I’ve had formal coaching and training with horses. On horseback, I thought I was naturally gifted. I believed it was something that God had imbued in me. So I forgot about golf and poured my time and energy into horses.</p>
<p>Eventually, though, my son got older and started playing golf. And being an equestrian at my age became more and more dangerous. A bad day on a horse means you’re in the hospital in traction. <strong><a href="https://salesgravy.com/scottie-scheffler-goldfish-and-bouncing-back-in-sales-money-monday/" rel="nofollow">A bad day on the golf course</a></strong> means you go to soothe your wounds with a cold beer in the clubhouse.</p>
<p>So I picked up the sticks again.</p>
<p>But this time, I sought out a golf coach. A pro who could help me learn how to play the game. </p>
<p>Starting over has been hard. It is difficult to learn new skills. But with lessons, I’ve gotten better. In fact, last week I shot my lowest score ever.</p>
<p>Over the past two years of working on my golf game, I’ve come to realize how much the story that I kept telling myself about not being naturally talented hurt me and how much it stole from my life. That story cost me 20 years of enjoyment of a game I loved.</p>
<p>The difference between my success with horses and my failure with golf wasn’t natural talent. It was coaching and instruction. </p>
<h2><strong>The Power of an Open vs Closed Mindset</strong></h2>
<p>Once you stop believing that you have to be naturally gifted in order to do anything well, you <strong><a href="https://salesgravy.com/the-alter-ego-advantage-of-top-performers/" rel="nofollow">open your mind</a></strong> to new possibilities and amazing things happen for you. </p>
<p>For example, a couple of weeks ago, my good friend Mike Weinberg sent me a book called <strong><a href="https://www.amazon.com/dp/1416501991/" rel="nofollow"><em>Putting Out of Your Mind</em></a>.</strong> I read it and started putting those lessons into practice on the green.</p>
<p>Over the next round that I played, I took 10 putts off my game. Ten putts! Just from the lessons I learned in that book.</p>
<p>I’ve gotten better because I have a different mindset. <em>I changed the way I look at the game because I changed the way I look at myself.</em> Rather than believing I’m not naturally gifted, I started to believe that through coaching, reading, training, learning, and focus, I could get better. And I have. </p>
<h2><strong>Sales Professionals are Made, Not Born</strong></h2>
<p>The irony of all of this is that I’m a sales trainer and coach who for years has said emphatically that salespeople are not born, they are made. </p>
<p>I’ve written 17 books on the subject including my latest book <strong><a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1" rel="nofollow"><em>The LinkedIn Edge</em></a></strong>. People who read my books, attend Sales Gravy training, and put the techniques they learn into practice get better and sell more.  </p>
<p>Yet it’s not uncommon for me to be working with leaders who hire a young rep, stick them in the field or put them on the phones, and then when this inexperienced rep somehow doesn’t display natural intuition or natural ability to sell, they begin doubting whether this person is a good fit for their team.</p>
<p>When I sit down with these leaders, I ask them: “How would the rep know what they’re doing wrong if you never taught them how to do it right? How are they going to change what they cannot see if you don’t provide any coaching or feedback?”</p>
<p>Just yesterday, as an illustration, I was out at the range working on my swing. The PGA professional I take lessons from stopped by where I was hitting. He gave me one small tip about where my club face was on the swing plane, and I immediately started hitting better. </p>
<p>That had nothing to do with natural ability and everything to do with someone teaching me technique. I couldn’t see what I was doing wrong. But with a coach holding a mirror up to my swing, I could. </p>
<h2><strong>Breaking the Myth of Natural Sales Talent</strong></h2>
<p>Here’s the truth: There is no such thing as natural sales talent. </p>
<p>What we call “natural talent” is usually just someone who had good coaching, learned the right techniques, or developed good habits through trial and error. But none of it is innate. None of it is genetic. None of it is a gift from above.</p>
<p>Earlier in my sales career, I had great training and a coach who invested in me. I read every sales book I could get my hands on and listened to sales training programs in my car. I ran the sales process and leveraged the techniques I was taught. That’s how I became the top sales rep in my company and was always at the top of the leader board. It had nothing to do with natural talent. </p>
<p>If you are a leader who believes that somehow people are naturally gifted to sell, then you’re always going to have lower-performing salespeople because you will not invest in training and coaching them. </p>
<p>Should you believe this as a salesperson, you’re never going to focus on making yourself better because why do so when you think you don’t have natural sales talent.</p>
<p>But the truth is, you can learn how to sell. Everybody can.</p>
<p>You can learn the skills and exactly how to run the sales process. If you come to a <strong><a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">Fanatical Prospecting Bootcamp</a></strong> with me, I can teach you how to make a cold call that will get you results – how to ask better questions, overcome objections, present, close and negotiate. </p>
<p>Being great at sales has nothing to do with “natural sales talent,” whether you’re an introvert or extrovert, or whether you have “the gift of gab.” It has everything to do with mastering techniques and process.</p>
<h2><strong>The Learnable Components of Sales Success</strong></h2>
<p>Just like golf, sales success comes down to several learnable components:</p>
<p><strong>Fundamentals:</strong> In golf, it’s your grip, stance, swing mechanics, and course management. In sales, it’s your prospecting discipline, discovery and communication skills, closing techniques and sales strategy. </p>
<p><strong>Mental Game:</strong> In golf, it’s focus, staying calm under pressure. In sales, it’s managing rejection, maintaining confidence, and staying true to the process.</p>
<p><strong>Practice:</strong> In golf, it’s hours on the range and playing rounds. In sales, it’s role-playing, getting reps on sales calls, and continuously honing your skills.</p>
<p><strong>Coaching:</strong> In golf, it’s working with a pro who can see what you can’t see. In sales, it’s having mentors, managers, and trainers who can guide your development.</p>
<p><strong>Continuous Learning:</strong> In golf, it’s studying the game, reading books, and learning from better players. In sales, it’s consuming sales content, attending training, and learning from top performers.</p>
<p>None of these components require natural sales talent. They all require commitment, practice, and the right instruction.</p>
<h2><strong>You Don’t Have to Be Naturally Talented to Pursue Your Goals</strong></h2>
<p>The belief in natural talent is not just wrong. It holds people from reaching their potential, pursuing their goals, and doing things that give them joy. </p>
<p>You don’t have to be naturally gifted to be great at sales. Rather, you need to be willing to learn, practice, and get better every day.</p>
<p>Looking back now, having re-discovered my love for golf and that I can actually improve, I have deep regret for all those years I could have been playing a game that brings me so much joy because I believed I didn’t have the natural talent.</p>
<p>Don’t let the same thing happen to you. Do not allow limiting beliefs prevent you from achieving the success you’re capable of or waste years believing you’re not cut out for golf, sales or anything else in life when all you really need is proper coaching and training.</p>
<hr/>
<p>If you are finally ready to break through and get better, Sales Gravy has a plan for you. Start learning new skills on <strong><a href="https://www.salesgravy.university/" rel="nofollow">Sales Gravy University</a></strong> or working one to one with a master<a href="https://salesgravy.com/coach/" rel="nofollow"> </a><strong><a href="https://salesgravy.com/coach/" rel="nofollow">Sales Gravy Coach</a></strong>.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Is there such a thing as natural sales talent? Are top-level sales professionals born that way? Do they possess a gift from God that powers their ability to close sales? On this Money Monday, I answer these age-old questions.&lt;/p&gt;
&lt;h2 id=&#34;h-for-the-love-of-the-game&#34;&gt;For the Love of the Game&lt;/h2&gt;
&lt;p&gt;When I was 9 years old, after going to the Masters tournament with my Dad, I cut a limb that was shaped like a golf club from a tree, dug holes all over our backyard, and started playing “backyard golf” with a wiffle ball. &lt;/p&gt;
&lt;p&gt;I loved my little backyard golf course and played every day after school. One day though, my Dad, who had been watching me, said, “Why don’t we just go play real golf?”&lt;/p&gt;
&lt;p&gt;My dad didn’t know anything about golf. He didn’t grow up playing. But we went down to Walmart, bought some cheap golf clubs, and started chasing little white balls. &lt;/p&gt;
&lt;p&gt;We played at a legendary course in Augusta called &lt;a href=&#34;https://www.golfthepatch.com/&#34; rel=&#34;nofollow&#34;&gt;The Patch&lt;/a&gt;—a municipal course with hard dirt fairways and patchy greens but a super fun place to learn the game. Our game was terrible, and we never practiced or took a lesson. But I loved going out with my dad to the course, and we had fun!&lt;/p&gt;
&lt;p&gt;In high school, I started playing on the golf team. That might have been a turning point for my game if we’d had a real coach, but instead we had a math teacher who did not play golf assigned to babysit us. So, we were on our own, but we had fun. Those years playing on my high school golf team were a blast!&lt;/p&gt;
&lt;p&gt;In college, I continued to play golf for recreation—usually with my fraternity brothers. Golf was about going out, telling jokes, and drinking a lot of beer. I have so many fun memories from those days.  &lt;/p&gt;
&lt;h2 id=&#34;h-the-myth-of-natural-talent-stole-my-joy&#34;&gt;&lt;strong&gt;The Myth of Natural Talent Stole My Joy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;After getting out of college, I continued to play—mostly in business situations—and that’s when golf stopped being fun. I would golf with clients and peers who were so much better than me. It didn’t make sense that they could hit the ball so well and I could not. &lt;/p&gt;
&lt;p&gt;I would go out to the range and practice until my arms hurt, but I never got any better. It never occurred to me to take a lesson. &lt;/p&gt;
&lt;p&gt;By my mid-30s I was so frustrated with golf that I started to believe something that would haunt me for the next 20 years: I convinced myself that people who could play golf well were just naturally gifted. And because I wasn’t naturally gifted, I would never be good at golf.&lt;/p&gt;
&lt;p&gt;So I quit.&lt;/p&gt;
&lt;p&gt;For two decades, I didn’t pick up a golf club.&lt;/p&gt;
&lt;h2 id=&#34;h-a-massive-mindset-shift-leads-to-a-comeback&#34;&gt;&lt;strong&gt;A Massive Mindset Shift Leads to a Comeback&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you have read my books and listened to my podcasts you know that I’m a big horse person. I’ve been involved in equestrian sports since I was a kid. I’ve had formal coaching and training with horses. On horseback, I thought I was naturally gifted. I believed it was something that God had imbued in me. So I forgot about golf and poured my time and energy into horses.&lt;/p&gt;
&lt;p&gt;Eventually, though, my son got older and started playing golf. And being an equestrian at my age became more and more dangerous. A bad day on a horse means you’re in the hospital in traction. &lt;a href=&#34;https://salesgravy.com/scottie-scheffler-goldfish-and-bouncing-back-in-sales-money-monday/&#34; rel=&#34;nofollow&#34;&gt;A bad day on the golf course&lt;/a&gt; means you go to soothe your wounds with a cold beer in the clubhouse.&lt;/p&gt;
&lt;p&gt;So I picked up the sticks again.&lt;/p&gt;
&lt;p&gt;But this time, I sought out a golf coach. A pro who could help me learn how to play the game. &lt;/p&gt;
&lt;p&gt;Starting over has been hard. It is difficult to learn new skills. But with lessons, I’ve gotten better. In fact, last week I shot my lowest score ever.&lt;/p&gt;
&lt;p&gt;Over the past two years of working on my golf game, I’ve come to realize how much the story that I kept telling myself about not being naturally talented hurt me and how much it stole from my life. That story cost me 20 years of enjoyment of a game I loved.&lt;/p&gt;
&lt;p&gt;The difference between my success with horses and my failure with golf wasn’t natural talent. It was coaching and instruction. &lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-an-open-vs-closed-mindset&#34;&gt;&lt;strong&gt;The Power of an Open vs Closed Mindset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once you stop believing that you have to be naturally gifted in order to do anything well, you &lt;a href=&#34;https://salesgravy.com/the-alter-ego-advantage-of-top-performers/&#34; rel=&#34;nofollow&#34;&gt;open your mind&lt;/a&gt; to new possibilities and amazing things happen for you. &lt;/p&gt;
&lt;p&gt;For example, a couple of weeks ago, my good friend Mike Weinberg sent me a book called &lt;a href=&#34;https://www.amazon.com/dp/1416501991/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Putting Out of Your Mind&lt;/em&gt;&lt;/a&gt;. I read it and started putting those lessons into practice on the green.&lt;/p&gt;
&lt;p&gt;Over the next round that I played, I took 10 putts off my game. Ten putts! Just from the lessons I learned in that book.&lt;/p&gt;
&lt;p&gt;I’ve gotten better because I have a different mindset. &lt;em&gt;I changed the way I look at the game because I changed the way I look at myself.&lt;/em&gt; Rather than believing I’m not naturally gifted, I started to believe that through coaching, reading, training, learning, and focus, I could get better. And I have. &lt;/p&gt;
&lt;h2 id=&#34;h-sales-professionals-are-made-not-born&#34;&gt;&lt;strong&gt;Sales Professionals are Made, Not Born&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The irony of all of this is that I’m a sales trainer and coach who for years has said emphatically that salespeople are not born, they are made. &lt;/p&gt;
&lt;p&gt;I’ve written 17 books on the subject including my latest book &lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;The LinkedIn Edge&lt;/em&gt;&lt;/a&gt;&lt;/strong&gt;. People who read my books, attend Sales Gravy training, and put the techniques they learn into practice get better and sell more.  &lt;/p&gt;
&lt;p&gt;Yet it’s not uncommon for me to be working with leaders who hire a young rep, stick them in the field or put them on the phones, and then when this inexperienced rep somehow doesn’t display natural intuition or natural ability to sell, they begin doubting whether this person is a good fit for their team.&lt;/p&gt;
&lt;p&gt;When I sit down with these leaders, I ask them: “How would the rep know what they’re doing wrong if you never taught them how to do it right? How are they going to change what they cannot see if you don’t provide any coaching or feedback?”&lt;/p&gt;
&lt;p&gt;Just yesterday, as an illustration, I was out at the range working on my swing. The PGA professional I take lessons from stopped by where I was hitting. He gave me one small tip about where my club face was on the swing plane, and I immediately started hitting better. &lt;/p&gt;
&lt;p&gt;That had nothing to do with natural ability and everything to do with someone teaching me technique. I couldn’t see what I was doing wrong. But with a coach holding a mirror up to my swing, I could. &lt;/p&gt;
&lt;h2 id=&#34;h-breaking-the-myth-of-natural-sales-talent&#34;&gt;&lt;strong&gt;Breaking the Myth of Natural Sales Talent&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s the truth: There is no such thing as natural sales talent. &lt;/p&gt;
&lt;p&gt;What we call “natural talent” is usually just someone who had good coaching, learned the right techniques, or developed good habits through trial and error. But none of it is innate. None of it is genetic. None of it is a gift from above.&lt;/p&gt;
&lt;p&gt;Earlier in my sales career, I had great training and a coach who invested in me. I read every sales book I could get my hands on and listened to sales training programs in my car. I ran the sales process and leveraged the techniques I was taught. That’s how I became the top sales rep in my company and was always at the top of the leader board. It had nothing to do with natural talent. &lt;/p&gt;
&lt;p&gt;If you are a leader who believes that somehow people are naturally gifted to sell, then you’re always going to have lower-performing salespeople because you will not invest in training and coaching them. &lt;/p&gt;
&lt;p&gt;Should you believe this as a salesperson, you’re never going to focus on making yourself better because why do so when you think you don’t have natural sales talent.&lt;/p&gt;
&lt;p&gt;But the truth is, you can learn how to sell. Everybody can.&lt;/p&gt;
&lt;p&gt;You can learn the skills and exactly how to run the sales process. If you come to a &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;Fanatical Prospecting Bootcamp&lt;/a&gt;&lt;/strong&gt; with me, I can teach you how to make a cold call that will get you results – how to ask better questions, overcome objections, present, close and negotiate. &lt;/p&gt;
&lt;p&gt;Being great at sales has nothing to do with “natural sales talent,” whether you’re an introvert or extrovert, or whether you have “the gift of gab.” It has everything to do with mastering techniques and process.&lt;/p&gt;
&lt;h2 id=&#34;h-the-learnable-components-of-sales-success&#34;&gt;&lt;strong&gt;The Learnable Components of Sales Success&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Just like golf, sales success comes down to several learnable components:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fundamentals:&lt;/strong&gt; In golf, it’s your grip, stance, swing mechanics, and course management. In sales, it’s your prospecting discipline, discovery and communication skills, closing techniques and sales strategy. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Mental Game:&lt;/strong&gt; In golf, it’s focus, staying calm under pressure. In sales, it’s managing rejection, maintaining confidence, and staying true to the process.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Practice:&lt;/strong&gt; In golf, it’s hours on the range and playing rounds. In sales, it’s role-playing, getting reps on sales calls, and continuously honing your skills.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Coaching:&lt;/strong&gt; In golf, it’s working with a pro who can see what you can’t see. In sales, it’s having mentors, managers, and trainers who can guide your development.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Continuous Learning:&lt;/strong&gt; In golf, it’s studying the game, reading books, and learning from better players. In sales, it’s consuming sales content, attending training, and learning from top performers.&lt;/p&gt;
&lt;p&gt;None of these components require natural sales talent. They all require commitment, practice, and the right instruction.&lt;/p&gt;
&lt;h2 id=&#34;h-you-don-t-have-to-be-naturally-talented-to-pursue-your-goals&#34;&gt;&lt;strong&gt;You Don’t Have to Be Naturally Talented to Pursue Your Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The belief in natural talent is not just wrong. It holds people from reaching their potential, pursuing their goals, and doing things that give them joy. &lt;/p&gt;
&lt;p&gt;You don’t have to be naturally gifted to be great at sales. Rather, you need to be willing to learn, practice, and get better every day.&lt;/p&gt;
&lt;p&gt;Looking back now, having re-discovered my love for golf and that I can actually improve, I have deep regret for all those years I could have been playing a game that brings me so much joy because I believed I didn’t have the natural talent.&lt;/p&gt;
&lt;p&gt;Don’t let the same thing happen to you. Do not allow limiting beliefs prevent you from achieving the success you’re capable of or waste years believing you’re not cut out for golf, sales or anything else in life when all you really need is proper coaching and training.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;If you are finally ready to break through and get better Sales Gravy has a plan for you. Start learning new skills on &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt;&lt;/strong&gt; or working one to one with a master&lt;a href=&#34;https://salesgravy.com/coach/&#34; rel=&#34;nofollow&#34;&gt; &lt;/a&gt;Is there such a thing as natural sales talent? Are top-level sales professionals born that way? Do they possess a gift from God that powers their ability to close sales? On this Money Monday, I answer these age-old questions.&lt;/p&gt;
&lt;h2&gt;For the Love of the Game&lt;/h2&gt;
&lt;p&gt;When I was 9 years old, after going to the Masters tournament with my Dad, I cut a limb that was shaped like a golf club from a tree, dug holes all over our backyard, and started playing “backyard golf” with a wiffle ball. &lt;/p&gt;
&lt;p&gt;I loved my little backyard golf course and played every day after school. One day though, my Dad, who had been watching me, said, “Why don’t we just go play real golf?”&lt;/p&gt;
&lt;p&gt;My dad didn’t know anything about golf. He didn’t grow up playing. But we went down to Walmart, bought some cheap golf clubs, and started chasing little white balls. &lt;/p&gt;
&lt;p&gt;We played at a legendary course in Augusta called &lt;a href=&#34;https://www.golfthepatch.com/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;The Patch&lt;/strong&gt;&lt;/a&gt;—a municipal course with hard dirt fairways and patchy greens but a super fun place to learn the game. Our game was terrible, and we never practiced or took a lesson. But I loved going out with my dad to the course, and we had fun!&lt;/p&gt;
&lt;p&gt;In high school, I started playing on the golf team. That might have been a turning point for my game if we’d had a real coach, but instead we had a math teacher who did not play golf assigned to babysit us. So, we were on our own, but we had fun. Those years playing on my high school golf team were a blast!&lt;/p&gt;
&lt;p&gt;In college, I continued to play golf for recreation—usually with my fraternity brothers. Golf was about going out, telling jokes, and drinking a lot of beer. I have so many fun memories from those days.  &lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;The Myth of Natural Talent Stole My Joy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;After getting out of college, I continued to play—mostly in business situations—and that’s when golf stopped being fun. I would golf with clients and peers who were so much better than me. It didn’t make sense that they could hit the ball so well and I could not. &lt;/p&gt;
&lt;p&gt;I would go out to the range and practice until my arms hurt, but I never got any better. It never occurred to me to take a lesson. &lt;/p&gt;
&lt;p&gt;By my mid-30s I was so frustrated with golf that I started to believe something that would haunt me for the next 20 years: I convinced myself that people who could play golf well were just naturally gifted. And because I wasn’t naturally gifted, I would never be good at golf.&lt;/p&gt;
&lt;p&gt;So I quit.&lt;/p&gt;
&lt;p&gt;For two decades, I didn’t pick up a golf club.&lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;A Massive Mindset Shift Leads to a Comeback&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you have read my books and listened to my podcasts you know that I’m a big horse person. I’ve been involved in equestrian sports since I was a kid. I’ve had formal coaching and training with horses. On horseback, I thought I was naturally gifted. I believed it was something that God had imbued in me. So I forgot about golf and poured my time and energy into horses.&lt;/p&gt;
&lt;p&gt;Eventually, though, my son got older and started playing golf. And being an equestrian at my age became more and more dangerous. A bad day on a horse means you’re in the hospital in traction. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/scottie-scheffler-goldfish-and-bouncing-back-in-sales-money-monday/&#34; rel=&#34;nofollow&#34;&gt;A bad day on the golf course&lt;/a&gt;&lt;/strong&gt; means you go to soothe your wounds with a cold beer in the clubhouse.&lt;/p&gt;
&lt;p&gt;So I picked up the sticks again.&lt;/p&gt;
&lt;p&gt;But this time, I sought out a golf coach. A pro who could help me learn how to play the game. &lt;/p&gt;
&lt;p&gt;Starting over has been hard. It is difficult to learn new skills. But with lessons, I’ve gotten better. In fact, last week I shot my lowest score ever.&lt;/p&gt;
&lt;p&gt;Over the past two years of working on my golf game, I’ve come to realize how much the story that I kept telling myself about not being naturally talented hurt me and how much it stole from my life. That story cost me 20 years of enjoyment of a game I loved.&lt;/p&gt;
&lt;p&gt;The difference between my success with horses and my failure with golf wasn’t natural talent. It was coaching and instruction. &lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;The Power of an Open vs Closed Mindset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once you stop believing that you have to be naturally gifted in order to do anything well, you &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-alter-ego-advantage-of-top-performers/&#34; rel=&#34;nofollow&#34;&gt;open your mind&lt;/a&gt;&lt;/strong&gt; to new possibilities and amazing things happen for you. &lt;/p&gt;
&lt;p&gt;For example, a couple of weeks ago, my good friend Mike Weinberg sent me a book called &lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/dp/1416501991/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Putting Out of Your Mind&lt;/em&gt;&lt;/a&gt;.&lt;/strong&gt; I read it and started putting those lessons into practice on the green.&lt;/p&gt;
&lt;p&gt;Over the next round that I played, I took 10 putts off my game. Ten putts! Just from the lessons I learned in that book.&lt;/p&gt;
&lt;p&gt;I’ve gotten better because I have a different mindset. &lt;em&gt;I changed the way I look at the game because I changed the way I look at myself.&lt;/em&gt; Rather than believing I’m not naturally gifted, I started to believe that through coaching, reading, training, learning, and focus, I could get better. And I have. &lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;Sales Professionals are Made, Not Born&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The irony of all of this is that I’m a sales trainer and coach who for years has said emphatically that salespeople are not born, they are made. &lt;/p&gt;
&lt;p&gt;I’ve written 17 books on the subject including my latest book &lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;The LinkedIn Edge&lt;/em&gt;&lt;/a&gt;&lt;/strong&gt;. People who read my books, attend Sales Gravy training, and put the techniques they learn into practice get better and sell more.  &lt;/p&gt;
&lt;p&gt;Yet it’s not uncommon for me to be working with leaders who hire a young rep, stick them in the field or put them on the phones, and then when this inexperienced rep somehow doesn’t display natural intuition or natural ability to sell, they begin doubting whether this person is a good fit for their team.&lt;/p&gt;
&lt;p&gt;When I sit down with these leaders, I ask them: “How would the rep know what they’re doing wrong if you never taught them how to do it right? How are they going to change what they cannot see if you don’t provide any coaching or feedback?”&lt;/p&gt;
&lt;p&gt;Just yesterday, as an illustration, I was out at the range working on my swing. The PGA professional I take lessons from stopped by where I was hitting. He gave me one small tip about where my club face was on the swing plane, and I immediately started hitting better. &lt;/p&gt;
&lt;p&gt;That had nothing to do with natural ability and everything to do with someone teaching me technique. I couldn’t see what I was doing wrong. But with a coach holding a mirror up to my swing, I could. &lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;Breaking the Myth of Natural Sales Talent&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s the truth: There is no such thing as natural sales talent. &lt;/p&gt;
&lt;p&gt;What we call “natural talent” is usually just someone who had good coaching, learned the right techniques, or developed good habits through trial and error. But none of it is innate. None of it is genetic. None of it is a gift from above.&lt;/p&gt;
&lt;p&gt;Earlier in my sales career, I had great training and a coach who invested in me. I read every sales book I could get my hands on and listened to sales training programs in my car. I ran the sales process and leveraged the techniques I was taught. That’s how I became the top sales rep in my company and was always at the top of the leader board. It had nothing to do with natural talent. &lt;/p&gt;
&lt;p&gt;If you are a leader who believes that somehow people are naturally gifted to sell, then you’re always going to have lower-performing salespeople because you will not invest in training and coaching them. &lt;/p&gt;
&lt;p&gt;Should you believe this as a salesperson, you’re never going to focus on making yourself better because why do so when you think you don’t have natural sales talent.&lt;/p&gt;
&lt;p&gt;But the truth is, you can learn how to sell. Everybody can.&lt;/p&gt;
&lt;p&gt;You can learn the skills and exactly how to run the sales process. If you come to a &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;Fanatical Prospecting Bootcamp&lt;/a&gt;&lt;/strong&gt; with me, I can teach you how to make a cold call that will get you results – how to ask better questions, overcome objections, present, close and negotiate. &lt;/p&gt;
&lt;p&gt;Being great at sales has nothing to do with “natural sales talent,” whether you’re an introvert or extrovert, or whether you have “the gift of gab.” It has everything to do with mastering techniques and process.&lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;The Learnable Components of Sales Success&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Just like golf, sales success comes down to several learnable components:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fundamentals:&lt;/strong&gt; In golf, it’s your grip, stance, swing mechanics, and course management. In sales, it’s your prospecting discipline, discovery and communication skills, closing techniques and sales strategy. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Mental Game:&lt;/strong&gt; In golf, it’s focus, staying calm under pressure. In sales, it’s managing rejection, maintaining confidence, and staying true to the process.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Practice:&lt;/strong&gt; In golf, it’s hours on the range and playing rounds. In sales, it’s role-playing, getting reps on sales calls, and continuously honing your skills.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Coaching:&lt;/strong&gt; In golf, it’s working with a pro who can see what you can’t see. In sales, it’s having mentors, managers, and trainers who can guide your development.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Continuous Learning:&lt;/strong&gt; In golf, it’s studying the game, reading books, and learning from better players. In sales, it’s consuming sales content, attending training, and learning from top performers.&lt;/p&gt;
&lt;p&gt;None of these components require natural sales talent. They all require commitment, practice, and the right instruction.&lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;You Don’t Have to Be Naturally Talented to Pursue Your Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The belief in natural talent is not just wrong. It holds people from reaching their potential, pursuing their goals, and doing things that give them joy. &lt;/p&gt;
&lt;p&gt;You don’t have to be naturally gifted to be great at sales. Rather, you need to be willing to learn, practice, and get better every day.&lt;/p&gt;
&lt;p&gt;Looking back now, having re-discovered my love for golf and that I can actually improve, I have deep regret for all those years I could have been playing a game that brings me so much joy because I believed I didn’t have the natural talent.&lt;/p&gt;
&lt;p&gt;Don’t let the same thing happen to you. Do not allow limiting beliefs prevent you from achieving the success you’re capable of or waste years believing you’re not cut out for golf, sales or anything else in life when all you really need is proper coaching and training.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;If you are finally ready to break through and get better, Sales Gravy has a plan for you. Start learning new skills on &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt;&lt;/strong&gt; or working one to one with a master&lt;a href=&#34;https://salesgravy.com/coach/&#34; rel=&#34;nofollow&#34;&gt; &lt;/a&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/coach/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Coach&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/busting-the-myth-about-natural-sales-talent-money-monday/</link>
                <pubDate>Mon, 16 Jun 2025 15:18:00 &#43;0000</pubDate>
                <itunes:duration>734</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>The Alter Ego Advantage of Top Performers</itunes:title>
                <title>The Alter Ego Advantage of Top Performers</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;&amp;#8220;I can&amp;#8217;t do that.&amp;#8221;&lt;/p&gt;
&lt;p&gt;How many times have you said those four words when facing a challenging sales situation? It could be picking up the phone to make that intimidating cold call. It could be asking for the close with a high-value prospect.&amp;#160;&lt;/p&gt;
&lt;p&gt;If you say &amp;#8216;I can&amp;#8217;t do that,&amp;#8217; guess what? You&amp;#8217;re absolutely right. You won&amp;#8217;t.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s what’s surprising: The solution is simpler than you think.&amp;#160;&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=ddjRyIHq6LA
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-wisdom-that-sounds-ridiculous-until-it-changes-everything&#34;&gt;&lt;strong&gt;The Wisdom That Sounds Ridiculous (Until It Changes Everything)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Thirty years ago, sales coach Steve Chandler heard a client say those familiar words: &amp;#8220;I don&amp;#8217;t think I could ever do that.&amp;#8221; His response was four words that initially sounded absurd.&lt;/p&gt;
&lt;p&gt;&amp;#160;&amp;#8220;Then don&amp;#8217;t be you.&amp;#8221;&lt;/p&gt;
&lt;p&gt;When Richard Fenton, co-author of &amp;#8220;&lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/go-for-no-keynote&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Go for No!&lt;/a&gt;,&lt;/strong&gt;&amp;#8221; first heard this concept, he had two immediate reactions: &amp;#8220;That&amp;#8217;s the dumbest thing I&amp;#8217;ve ever heard,&amp;#8221; followed quickly by &amp;#8220;That&amp;#8217;s the most profound thing I&amp;#8217;ve ever heard.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Think about it. When someone says they can&amp;#8217;t speak in front of a thousand people, what&amp;#8217;s the typical advice? &amp;#8220;Just be natural. Just be yourself.&amp;#8221; But if they’re someone who freezes up in front of crowds, why would they want to be that person in that moment?&lt;/p&gt;
&lt;p&gt;Although you can’t magically become a new person, you do have the power to choose which aspect of yourself shows up in any given situation.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-alter-ego-advantage-of-top-performers&#34;&gt;&lt;strong&gt;The Alter Ego Advantage of Top Performers&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Elite athletes and performers often adopt different personas to enhance their performance.&lt;/p&gt;
&lt;p&gt;When the game was on the line, Kobe Bryant would mentally shift into his Black Mamba persona, accessing a level of confidence and killer instinct that separated him from other players.&amp;#160;&lt;/p&gt;
&lt;p&gt;&amp;#8220;The Black Mamba is something I created to get through the lowest points,&amp;#8221; Bryant explained. &amp;#8220;It&amp;#8217;s a mindset, a way of approaching challenges.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Beyoncé morphs into &amp;#8220;Sasha Fierce&amp;#8221; on stage—a fearless, magnetic performer—but off stage, Beyoncé describes herself as naturally shy and introverted.&lt;/p&gt;
&lt;p&gt;Strategic identity shifting is the ability to step into a role that&amp;#8217;s equipped for the task at hand.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-3-step-transformation-process&#34;&gt;&lt;strong&gt;Your 3-Step Transformation Process&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ready to make it happen? Here&amp;#8217;s your simple framework:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Identify Your Limitation&lt;/strong&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;What specific sales activity makes you feel uncomfortable or incapable? Be precise. Instead of &amp;#8220;I&amp;#8217;m bad at sales,&amp;#8221; identify exactly when you struggle: &amp;#8220;I freeze up when asking for referrals from satisfied customers.&amp;#8221;&lt;/p&gt;
&lt;ol start=&#34;2&#34; class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Design Your Persona&lt;/strong&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Who would you need to be to excel in that situation? Create a specific identity, such as The Referral Request Professional, who understands that satisfied customers want to help others access the same value they received.&lt;/p&gt;
&lt;ol start=&#34;3&#34; class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Make the Switch&lt;/strong&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Before entering a sales situation that makes you nervous, consciously transition into your character. Use mental preparation (visualizing success), physical cues (changing your posture, adjusting your voice), or even simple props (a specific piece of clothing or accessory).&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-creating-sales-identities-that-perform&#34;&gt;&lt;strong&gt;Creating Sales Identities That Perform&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The beauty of the &amp;#8220;don&amp;#8217;t be you&amp;#8221; approach is that you&amp;#8217;re not manufacturing a fake personality. You&amp;#8217;re accessing different facets of who you already are or who you can become.&amp;#160;&lt;/p&gt;
&lt;p&gt;Here are some examples of identities to cultivate in sales:&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-the-cold-calling-champion&#34;&gt;&lt;strong&gt;The Cold Calling Champion&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;When you need to make &lt;a href=&#34;https://salesgravy.com/how-to-maintain-prospecting-consistency-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;prospecting calls&lt;/a&gt;, don&amp;#8217;t be the version of you who worries about interrupting people or who fears rejection. Instead, become the professional who understands that you&amp;#8217;re offering solutions to real problems. Lead with confident conviction—like you’re doing them a favor by calling. Channel the mindset of a sales rep who is genuinely excited about helping prospects discover opportunities they didn&amp;#8217;t know existed.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Before each calling session, take just two minutes. Visualize this persona. &lt;/strong&gt;How do they talk? What&amp;#8217;s their vibe? How do they sit? Then step into that identity.&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-the-confident-closer&#34;&gt;&lt;strong&gt;The Confident Closer&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;When it&amp;#8217;s time to &lt;a href=&#34;https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;close the deal&lt;/strong&gt;&lt;/a&gt;, don&amp;#8217;t get stuck in the part of you that feels pushy or uncomfortable with money conversations. Become the trusted advisor who recognizes that not asking for commitment is failing your prospect. This persona understands closing is the natural conclusion of a value-driven conversation.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Next time you go to close, adopt the stance of someone who never apologizes for requesting a decision.&lt;/strong&gt;&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-the-networking-navigator&#34;&gt;&lt;strong&gt;The Networking Navigator&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;At industry events or sales conferences, don&amp;#8217;t be the version of you who feels intimidated by successful executives or worried about seeming too eager. Transform into the business professional who understands that networking is about mutual value creation, not self-promotion.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Adopt a persona who approaches high-level contacts with genuine curiosity about their challenges and an authentic interest in how you might collaborate or assist them.&lt;/strong&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-science-behind-the-shift&#34;&gt;&lt;strong&gt;The Science Behind the Shift&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you consciously adopt a different persona, you&amp;#8217;re permitting yourself to act outside your typical behavioral patterns.&amp;#160;&lt;/p&gt;
&lt;p&gt;This phenomenon works because your brain doesn&amp;#8217;t distinguish between &amp;#8220;real&amp;#8221; confidence and &amp;#8220;performed” confidence in the moment. When you act confidently, your nervous system responds as if you are actually confident, helping you navigate difficult moments.&lt;/p&gt;
&lt;p&gt;Adopting an alter ego is a practice backed by research. Columbia Business School studies suggest that people who adopt professional personas report higher confidence levels and better performance outcomes in challenging situations.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-compound-effect-of-not-being-you&#34;&gt;&lt;strong&gt;The Compound Effect of Not Being You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Each successful interaction while in your sales persona creates a feedback loop of confidence. When you close a deal you thought was out of reach or handle an objection with unexpected finesse, your brain files away these experiences as evidence of your capabilities.&amp;#160;&lt;/p&gt;
&lt;p&gt;The impostor syndrome that once whispered &amp;#8220;you&amp;#8217;re not cut out for this&amp;#8221; gets quieter with every win.&lt;/p&gt;
&lt;p&gt;Over time, the gap between your &amp;#8220;regular&amp;#8221; self and your &amp;#8220;performance&amp;#8221; self narrows. The behaviors, thought patterns, and confidence levels that once felt like acting become easier to access.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-be-the-sales-rep-you-need-to-be&#34;&gt;&lt;strong&gt;Be the Sales Rep You Need to Be&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The next time you catch yourself saying &amp;#8220;I can&amp;#8217;t do that,&amp;#8221; remember Steve Chandler&amp;#8217;s four-word revolution: &amp;#8220;Then don&amp;#8217;t be you.&amp;#8221;&lt;/p&gt;
&lt;p&gt;The most successful salespeople refuse to let their insecurities drive them. They step into whoever they need to be, make the call, close the deal, and prove that their current limitations don&amp;#8217;t define their future possibilities.&lt;/p&gt;
&lt;p&gt;The world doesn’t need another hesitant sales rep. It needs the best version of you. That confident sales professional already exists inside you. It&amp;#8217;s time to transform.&lt;/p&gt;
&lt;p&gt;Find more ways to improve your sales process and crush your quota at &lt;a href=&#34;http://learn.salesgravy.com&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Sales Gravy University.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>“I can’t do that.”</p>
<p>How many times have you said those four words when facing a challenging sales situation? It could be picking up the phone to make that intimidating cold call. It could be asking for the close with a high-value prospect. </p>
<p>If you say ‘I can’t do that,’ guess what? You’re absolutely right. You won’t.</p>
<p>But here’s what’s surprising: The solution is simpler than you think. </p>
<figure>
<div>
https://www.youtube.com/watch?v=ddjRyIHq6LA
</div>
</figure>
<h2 id="h-the-wisdom-that-sounds-ridiculous-until-it-changes-everything"><strong>The Wisdom That Sounds Ridiculous (Until It Changes Everything)</strong></h2>
<p>Thirty years ago, sales coach Steve Chandler heard a client say those familiar words: “I don’t think I could ever do that.” His response was four words that initially sounded absurd.</p>
<p> “Then don’t be you.”</p>
<p>When Richard Fenton, co-author of “<strong><a href="https://www.salesgravy.university/courses/go-for-no-keynote" rel="nofollow">Go for No!</a>,</strong>” first heard this concept, he had two immediate reactions: “That’s the dumbest thing I’ve ever heard,” followed quickly by “That’s the most profound thing I’ve ever heard.”</p>
<p>Think about it. When someone says they can’t speak in front of a thousand people, what’s the typical advice? “Just be natural. Just be yourself.” But if they’re someone who freezes up in front of crowds, why would they want to be that person in that moment?</p>
<p>Although you can’t magically become a new person, you do have the power to choose which aspect of yourself shows up in any given situation.</p>
<h2 id="h-the-alter-ego-advantage-of-top-performers"><strong>The Alter Ego Advantage of Top Performers</strong></h2>
<p>Elite athletes and performers often adopt different personas to enhance their performance.</p>
<p>When the game was on the line, Kobe Bryant would mentally shift into his Black Mamba persona, accessing a level of confidence and killer instinct that separated him from other players. </p>
<p>“The Black Mamba is something I created to get through the lowest points,” Bryant explained. “It’s a mindset, a way of approaching challenges.”</p>
<p>Beyoncé morphs into “Sasha Fierce” on stage—a fearless, magnetic performer—but off stage, Beyoncé describes herself as naturally shy and introverted.</p>
<p>Strategic identity shifting is the ability to step into a role that’s equipped for the task at hand. </p>
<h2 id="h-your-3-step-transformation-process"><strong>Your 3-Step Transformation Process</strong></h2>
<p>Ready to make it happen? Here’s your simple framework:</p>
<ol>
<li><strong>Identify Your Limitation</strong></li>
</ol>
<p>What specific sales activity makes you feel uncomfortable or incapable? Be precise. Instead of “I’m bad at sales,” identify exactly when you struggle: “I freeze up when asking for referrals from satisfied customers.”</p>
<ol>
<li><strong>Design Your Persona</strong></li>
</ol>
<p>Who would you need to be to excel in that situation? Create a specific identity, such as The Referral Request Professional, who understands that satisfied customers want to help others access the same value they received.</p>
<ol>
<li><strong>Make the Switch</strong></li>
</ol>
<p>Before entering a sales situation that makes you nervous, consciously transition into your character. Use mental preparation (visualizing success), physical cues (changing your posture, adjusting your voice), or even simple props (a specific piece of clothing or accessory).</p>
<h2 id="h-creating-sales-identities-that-perform"><strong>Creating Sales Identities That Perform</strong></h2>
<p>The beauty of the “don’t be you” approach is that you’re not manufacturing a fake personality. You’re accessing different facets of who you already are or who you can become. </p>
<p>Here are some examples of identities to cultivate in sales:</p>
<h4 id="h-the-cold-calling-champion"><strong>The Cold Calling Champion</strong></h4>
<p>When you need to make <a href="https://salesgravy.com/how-to-maintain-prospecting-consistency-ask-jeb/" rel="nofollow">prospecting calls</a>, don’t be the version of you who worries about interrupting people or who fears rejection. Instead, become the professional who understands that you’re offering solutions to real problems. Lead with confident conviction—like you’re doing them a favor by calling. Channel the mindset of a sales rep who is genuinely excited about helping prospects discover opportunities they didn’t know existed.</p>
<p><strong>Before each calling session, take just two minutes. Visualize this persona. </strong>How do they talk? What’s their vibe? How do they sit? Then step into that identity.</p>
<h4 id="h-the-confident-closer"><strong>The Confident Closer</strong></h4>
<p>When it’s time to <a href="https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/" rel="nofollow"><strong>close the deal</strong></a>, don’t get stuck in the part of you that feels pushy or uncomfortable with money conversations. Become the trusted advisor who recognizes that not asking for commitment is failing your prospect. This persona understands closing is the natural conclusion of a value-driven conversation.</p>
<p><strong>Next time you go to close, adopt the stance of someone who never apologizes for requesting a decision.</strong></p>
<h4 id="h-the-networking-navigator"><strong>The Networking Navigator</strong></h4>
<p>At industry events or sales conferences, don’t be the version of you who feels intimidated by successful executives or worried about seeming too eager. Transform into the business professional who understands that networking is about mutual value creation, not self-promotion.</p>
<p><strong>Adopt a persona who approaches high-level contacts with genuine curiosity about their challenges and an authentic interest in how you might collaborate or assist them.</strong></p>
<h2 id="h-the-science-behind-the-shift"><strong>The Science Behind the Shift</strong></h2>
<p>When you consciously adopt a different persona, you’re permitting yourself to act outside your typical behavioral patterns. </p>
<p>This phenomenon works because your brain doesn’t distinguish between “real” confidence and “performed” confidence in the moment. When you act confidently, your nervous system responds as if you are actually confident, helping you navigate difficult moments.</p>
<p>Adopting an alter ego is a practice backed by research. Columbia Business School studies suggest that people who adopt professional personas report higher confidence levels and better performance outcomes in challenging situations.</p>
<h2 id="h-the-compound-effect-of-not-being-you"><strong>The Compound Effect of Not Being You</strong></h2>
<p>Each successful interaction while in your sales persona creates a feedback loop of confidence. When you close a deal you thought was out of reach or handle an objection with unexpected finesse, your brain files away these experiences as evidence of your capabilities. </p>
<p>The impostor syndrome that once whispered “you’re not cut out for this” gets quieter with every win.</p>
<p>Over time, the gap between your “regular” self and your “performance” self narrows. The behaviors, thought patterns, and confidence levels that once felt like acting become easier to access. </p>
<h2 id="h-be-the-sales-rep-you-need-to-be"><strong>Be the Sales Rep You Need to Be</strong></h2>
<p>The next time you catch yourself saying “I can’t do that,” remember Steve Chandler’s four-word revolution: “Then don’t be you.”</p>
<p>The most successful salespeople refuse to let their insecurities drive them. They step into whoever they need to be, make the call, close the deal, and prove that their current limitations don’t define their future possibilities.</p>
<p>The world doesn’t need another hesitant sales rep. It needs the best version of you. That confident sales professional already exists inside you. It’s time to transform.</p>
<p>Find more ways to improve your sales process and crush your quota at <a href="http://learn.salesgravy.com" rel="nofollow"><strong>Sales Gravy University.</strong></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;“I can’t do that.”&lt;/p&gt;
&lt;p&gt;How many times have you said those four words when facing a challenging sales situation? It could be picking up the phone to make that intimidating cold call. It could be asking for the close with a high-value prospect. &lt;/p&gt;
&lt;p&gt;If you say ‘I can’t do that,’ guess what? You’re absolutely right. You won’t.&lt;/p&gt;
&lt;p&gt;But here’s what’s surprising: The solution is simpler than you think. &lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=ddjRyIHq6LA
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-the-wisdom-that-sounds-ridiculous-until-it-changes-everything&#34;&gt;&lt;strong&gt;The Wisdom That Sounds Ridiculous (Until It Changes Everything)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Thirty years ago, sales coach Steve Chandler heard a client say those familiar words: “I don’t think I could ever do that.” His response was four words that initially sounded absurd.&lt;/p&gt;
&lt;p&gt; “Then don’t be you.”&lt;/p&gt;
&lt;p&gt;When Richard Fenton, co-author of “&lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/go-for-no-keynote&#34; rel=&#34;nofollow&#34;&gt;Go for No!&lt;/a&gt;,&lt;/strong&gt;” first heard this concept, he had two immediate reactions: “That’s the dumbest thing I’ve ever heard,” followed quickly by “That’s the most profound thing I’ve ever heard.”&lt;/p&gt;
&lt;p&gt;Think about it. When someone says they can’t speak in front of a thousand people, what’s the typical advice? “Just be natural. Just be yourself.” But if they’re someone who freezes up in front of crowds, why would they want to be that person in that moment?&lt;/p&gt;
&lt;p&gt;Although you can’t magically become a new person, you do have the power to choose which aspect of yourself shows up in any given situation.&lt;/p&gt;
&lt;h2 id=&#34;h-the-alter-ego-advantage-of-top-performers&#34;&gt;&lt;strong&gt;The Alter Ego Advantage of Top Performers&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Elite athletes and performers often adopt different personas to enhance their performance.&lt;/p&gt;
&lt;p&gt;When the game was on the line, Kobe Bryant would mentally shift into his Black Mamba persona, accessing a level of confidence and killer instinct that separated him from other players. &lt;/p&gt;
&lt;p&gt;“The Black Mamba is something I created to get through the lowest points,” Bryant explained. “It’s a mindset, a way of approaching challenges.”&lt;/p&gt;
&lt;p&gt;Beyoncé morphs into “Sasha Fierce” on stage—a fearless, magnetic performer—but off stage, Beyoncé describes herself as naturally shy and introverted.&lt;/p&gt;
&lt;p&gt;Strategic identity shifting is the ability to step into a role that’s equipped for the task at hand. &lt;/p&gt;
&lt;h2 id=&#34;h-your-3-step-transformation-process&#34;&gt;&lt;strong&gt;Your 3-Step Transformation Process&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Ready to make it happen? Here’s your simple framework:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Identify Your Limitation&lt;/strong&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;What specific sales activity makes you feel uncomfortable or incapable? Be precise. Instead of “I’m bad at sales,” identify exactly when you struggle: “I freeze up when asking for referrals from satisfied customers.”&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Design Your Persona&lt;/strong&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Who would you need to be to excel in that situation? Create a specific identity, such as The Referral Request Professional, who understands that satisfied customers want to help others access the same value they received.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Make the Switch&lt;/strong&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Before entering a sales situation that makes you nervous, consciously transition into your character. Use mental preparation (visualizing success), physical cues (changing your posture, adjusting your voice), or even simple props (a specific piece of clothing or accessory).&lt;/p&gt;
&lt;h2 id=&#34;h-creating-sales-identities-that-perform&#34;&gt;&lt;strong&gt;Creating Sales Identities That Perform&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The beauty of the “don’t be you” approach is that you’re not manufacturing a fake personality. You’re accessing different facets of who you already are or who you can become. &lt;/p&gt;
&lt;p&gt;Here are some examples of identities to cultivate in sales:&lt;/p&gt;
&lt;h4 id=&#34;h-the-cold-calling-champion&#34;&gt;&lt;strong&gt;The Cold Calling Champion&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;When you need to make &lt;a href=&#34;https://salesgravy.com/how-to-maintain-prospecting-consistency-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;prospecting calls&lt;/a&gt;, don’t be the version of you who worries about interrupting people or who fears rejection. Instead, become the professional who understands that you’re offering solutions to real problems. Lead with confident conviction—like you’re doing them a favor by calling. Channel the mindset of a sales rep who is genuinely excited about helping prospects discover opportunities they didn’t know existed.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Before each calling session, take just two minutes. Visualize this persona. &lt;/strong&gt;How do they talk? What’s their vibe? How do they sit? Then step into that identity.&lt;/p&gt;
&lt;h4 id=&#34;h-the-confident-closer&#34;&gt;&lt;strong&gt;The Confident Closer&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;When it’s time to &lt;a href=&#34;https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;close the deal&lt;/strong&gt;&lt;/a&gt;, don’t get stuck in the part of you that feels pushy or uncomfortable with money conversations. Become the trusted advisor who recognizes that not asking for commitment is failing your prospect. This persona understands closing is the natural conclusion of a value-driven conversation.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Next time you go to close, adopt the stance of someone who never apologizes for requesting a decision.&lt;/strong&gt;&lt;/p&gt;
&lt;h4 id=&#34;h-the-networking-navigator&#34;&gt;&lt;strong&gt;The Networking Navigator&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;At industry events or sales conferences, don’t be the version of you who feels intimidated by successful executives or worried about seeming too eager. Transform into the business professional who understands that networking is about mutual value creation, not self-promotion.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Adopt a persona who approaches high-level contacts with genuine curiosity about their challenges and an authentic interest in how you might collaborate or assist them.&lt;/strong&gt;&lt;/p&gt;
&lt;h2 id=&#34;h-the-science-behind-the-shift&#34;&gt;&lt;strong&gt;The Science Behind the Shift&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you consciously adopt a different persona, you’re permitting yourself to act outside your typical behavioral patterns. &lt;/p&gt;
&lt;p&gt;This phenomenon works because your brain doesn’t distinguish between “real” confidence and “performed” confidence in the moment. When you act confidently, your nervous system responds as if you are actually confident, helping you navigate difficult moments.&lt;/p&gt;
&lt;p&gt;Adopting an alter ego is a practice backed by research. Columbia Business School studies suggest that people who adopt professional personas report higher confidence levels and better performance outcomes in challenging situations.&lt;/p&gt;
&lt;h2 id=&#34;h-the-compound-effect-of-not-being-you&#34;&gt;&lt;strong&gt;The Compound Effect of Not Being You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Each successful interaction while in your sales persona creates a feedback loop of confidence. When you close a deal you thought was out of reach or handle an objection with unexpected finesse, your brain files away these experiences as evidence of your capabilities. &lt;/p&gt;
&lt;p&gt;The impostor syndrome that once whispered “you’re not cut out for this” gets quieter with every win.&lt;/p&gt;
&lt;p&gt;Over time, the gap between your “regular” self and your “performance” self narrows. The behaviors, thought patterns, and confidence levels that once felt like acting become easier to access. &lt;/p&gt;
&lt;h2 id=&#34;h-be-the-sales-rep-you-need-to-be&#34;&gt;&lt;strong&gt;Be the Sales Rep You Need to Be&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The next time you catch yourself saying “I can’t do that,” remember Steve Chandler’s four-word revolution: “Then don’t be you.”&lt;/p&gt;
&lt;p&gt;The most successful salespeople refuse to let their insecurities drive them. They step into whoever they need to be, make the call, close the deal, and prove that their current limitations don’t define their future possibilities.&lt;/p&gt;
&lt;p&gt;The world doesn’t need another hesitant sales rep. It needs the best version of you. That confident sales professional already exists inside you. It’s time to transform.&lt;/p&gt;
&lt;p&gt;Find more ways to improve your sales process and crush your quota at &lt;a href=&#34;http://learn.salesgravy.com&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Sales Gravy University.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-alter-ego-advantage-of-top-performers/</link>
                <pubDate>Thu, 12 Jun 2025 23:30:00 &#43;0000</pubDate>
                <itunes:duration>3129</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Stop Chasing Pipeline Multipliers: The Science of Building a Clean Sales Pipeline (Ask Jeb)</itunes:title>
                <title>Stop Chasing Pipeline Multipliers: The Science of Building a Clean Sales Pipeline (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that exposes one of the most dangerous myths in modern sales: How do you set the right &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/getting-serious-about-your-sales-pipeline/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;pipeline creation&lt;/a&gt;&lt;/strong&gt; target to consistently hit quota?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s exactly what Maryellen Soriano from New Jersey asked when she called into Ask Jeb. After crushing 134% of quota in her first year selling EdTech solutions—transitioning from owning her own childcare center to selling back into that same industry—she was being told she needed 11X pipeline to maintain her success.&lt;/p&gt;
&lt;p&gt;If that number made you cringe, you&amp;#8217;re not alone. The obsession with pipeline multipliers is creating more problems than it&amp;#8217;s solving, and it&amp;#8217;s time we had an honest conversation about what actually drives predictable revenue.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-pipeline-myth-that-s-killing-your-forecast&#34;&gt;&lt;strong&gt;The Pipeline Myth That&amp;#8217;s Killing Your Forecast&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most sales teams are drowning in fake pipeline, and it&amp;#8217;s destroying their ability to forecast accurately. Leadership teams, especially in tech companies, consistently miss their numbers quarter after quarter because they&amp;#8217;re obsessed with one question: &amp;#8220;How much pipeline do we have?&amp;#8221;&lt;/p&gt;
&lt;p&gt;The real question should be: &amp;#8220;How clean is our pipeline?&amp;#8221;&lt;/p&gt;
&lt;p&gt;Would you rather have 11X pipeline filled with lottery tickets, or 2X pipeline packed with qualified buyers? The answer should be obvious, but somehow we keep chasing vanity metrics instead of focusing on what converts.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the brutal truth: &lt;strong&gt;All pipeline opportunities are not equal.&lt;/strong&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-two-approaches-to-pipeline-creation&#34;&gt;&lt;strong&gt;Two Approaches to Pipeline Creation&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;There are two ways to approach pipeline creation, and only one of them actually works consistently.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-approach-1-maximum-daily-prospecting-the-proven-method&#34;&gt;&lt;strong&gt;Approach #1: Maximum Daily Prospecting (The Proven Method)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Don&amp;#8217;t worry about how big your pipeline is. Worry about how much &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;prospecting&lt;/a&gt;&lt;/strong&gt; you&amp;#8217;re doing, and run on a daily cadence of prospecting that maxes out the time you can spend every single day.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Prospect every day, every day, every day.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I have a block of time every morning for prospecting. Then I&amp;#8217;m prospecting during any gap during the day. If there&amp;#8217;s time between meetings, I&amp;#8217;m doing outreach. Every single day I&amp;#8217;m prospecting to the very max that I have time to prospect.&lt;/p&gt;
&lt;p&gt;When you do this, you don&amp;#8217;t have to worry about pipeline size because it takes care of itself. You never get on the desperation roller coaster because you never stop feeding the machine.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-approach-2-pipeline-multiplier-obsession-the-broken-method&#34;&gt;&lt;strong&gt;Approach #2: Pipeline Multiplier Obsession (The Broken Method)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This is where leadership teams fixate on having &amp;#8220;5X pipeline&amp;#8221; or &amp;#8220;11X pipeline&amp;#8221; because they think more is better. The problem? As soon as reps think they have &amp;#8220;enough&amp;#8221; pipeline, they quit prospecting. Then reality hits when half those opportunities were pipe dreams.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-science-of-pipeline-the-law-of-replacement&#34;&gt;&lt;strong&gt;The Science of Pipeline: The Law of Replacement&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you want to look at pipeline like science rather than hope, you need to understand the Law of Replacement: &lt;strong&gt;You need to replace opportunities in your pipeline at a rate that is equal to or greater than your closing ratio.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Let me give you a real example of how this works. In a previous role, I had my numbers dialed in perfectly:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;I knew I needed 10 first-time appointments every week&lt;/li&gt;
&lt;li&gt;About 50% would move to follow-up appointments (5 deals)&lt;/li&gt;
&lt;li&gt;I&amp;#8217;d close about 20% of those follow-ups (1 deal per week)&lt;/li&gt;
&lt;li&gt;It took me about 20 prospecting touches to generate 2 first-time appointments&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Working backwards from one closed deal per week, I knew exactly what I needed to produce in terms of prospecting activity and first-time appointments to feed my pipeline consistently.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;If I didn&amp;#8217;t replace the deals that fell out every single week, I&amp;#8217;d eventually end up with nothing.&lt;/strong&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-makes-a-real-pipeline-opportunity&#34;&gt;&lt;strong&gt;What Makes a Real Pipeline Opportunity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s where most organizations get it completely wrong. They&amp;#8217;re stuffing their CRM with anything that moves and calling it &amp;#8220;pipeline.&amp;#8221;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A real pipeline opportunity requires a conversation.&lt;/strong&gt; It&amp;#8217;s not a form fill or a marketing lead or something someone else talked to and dumped in your CRM. You need to have qualified it yourself and made a decision that it belongs in your pipeline.&lt;/p&gt;
&lt;p&gt;At Sales Gravy, we generate more than a thousand leads per month. Most of those don&amp;#8217;t go directly into the pipe because nobody had a conversation with them. They go to the sales team for vetting and qualifying first.&lt;/p&gt;
&lt;p&gt;The only leads that go straight into the pipeline are our &amp;#8220;hot&amp;#8221; leads. People who come in saying, &amp;#8220;I have 30 salespeople and I need Fanatical Prospecting training right now.&amp;#8221; Those people have pre-qualified themselves, and we close about 90% of them.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-win-rate-reality-check&#34;&gt;&lt;strong&gt;The Win Rate Reality Check&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re running win rates against junk that marketing stuffed into your pipeline, those numbers are meaningless. Your win rate should be calculated against deals you sent written offers to buy.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s how I define a real win rate: &lt;strong&gt;Number of deals closed divided by number of proposals given.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Until you give someone a proposal, you haven&amp;#8217;t asked them to buy. Everything before that is just conversation.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-build-predictable-pipeline&#34;&gt;&lt;strong&gt;How to Build Predictable Pipeline&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you&amp;#8217;re ready to get scientific about your pipeline, here&amp;#8217;s the formula:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-1-define-your-time-period&#34;&gt;&lt;strong&gt;1. Define Your Time Period&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Look at your pipeline on a 60-90 day rolling period, depending on your sales cycle. Don&amp;#8217;t try to forecast a year out if your deals close in 60 days.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-2-assign-real-revenue-numbers&#34;&gt;&lt;strong&gt;2. Assign Real Revenue Numbers&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Every opportunity needs an accurate revenue number. Don&amp;#8217;t inflate deals to hit your multiplier target—that&amp;#8217;s just lying to yourself.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-3-calculate-probability-by-deal-not-by-stage&#34;&gt;&lt;strong&gt;3. Calculate Probability by Deal, Not by Stage&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your CRM stages are fiction. A deal in &amp;#8220;discovery&amp;#8221; isn&amp;#8217;t automatically 50% likely to close. Look at the evidence for each individual deal and assign probability based on what you actually know about their buying process, budget, and timeline.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-4-do-the-math&#34;&gt;&lt;strong&gt;4. Do the Math&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Take your pipeline revenue and multiply by the probability of each deal closing. That&amp;#8217;s your real forecast for the period.&lt;/p&gt;
&lt;p&gt;Get disciplined about this process, and you&amp;#8217;ll find you can predict your results with scary accuracy.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-daily-discipline-that-changes-everything&#34;&gt;&lt;strong&gt;The Daily Discipline That Changes Everything&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what separates elite performers like Maryellen from everyone else: &lt;strong&gt;They maximize their prospecting time every single day, regardless of how their pipeline looks.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When you hit 134% of quota, nobody cares what your pipeline multiplier was. They care about results.&lt;/p&gt;
&lt;p&gt;The most effective approach is simple:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Block time every morning for prospecting.&lt;/li&gt;
&lt;li&gt;Fill gaps throughout the day with outreach.&lt;/li&gt;
&lt;li&gt;Follow your proven process religiously.&lt;/li&gt;
&lt;li&gt;Never stop feeding the machine.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-playing-pipeline-games&#34;&gt;&lt;strong&gt;Stop Playing Pipeline Games&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most sales teams are playing games with their pipeline instead of focusing on what actually matters. They&amp;#8217;re:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Stuffing CRMs with unqualified leads to hit multiplier targets&lt;/li&gt;
&lt;li&gt;Chasing deals that were never real opportunities&lt;/li&gt;
&lt;li&gt;&amp;#8220;Checking in&amp;#8221; on pipe dreams instead of prospecting for new business&lt;/li&gt;
&lt;li&gt;Missing forecasts because their pipeline was built on hope, not evidence&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-action-plan&#34;&gt;&lt;strong&gt;Your Action Plan&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re a sales rep:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Maximize daily prospecting time&lt;/strong&gt; regardless of current pipeline size.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Know your real closing ratios&lt;/strong&gt; based on actual proposals, not marketing leads.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Be ruthless about &lt;a href=&#34;https://www.salesgravy.university/courses/selecting-and-qualifying-your-clients-for-high-growth?__hstc=256584148.73bd3bee6fa385653ecd7c9674ba06f0.1745971200139.1745971200140.1745971200141.1&amp;#38;__hssc=256584148.1.1745971200142&amp;#38;__hsfp=1721781979&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;qualification&lt;/a&gt;&lt;/strong&gt; before putting deals in your pipeline.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track what matters&lt;/strong&gt;: first-time appointments, conversion rates, and revenue per proposal.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;If you&amp;#8217;re a sales leader:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Stop obsessing over pipeline multipliers&lt;/strong&gt; and start focusing on pipeline quality.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Don&amp;#8217;t let marketing stuff your CRM&lt;/strong&gt; with unqualified leads that skew your metrics.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Coach reps on qualification standards&lt;/strong&gt; rather than just demanding more pipeline.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Measure probability by deal evidence&lt;/strong&gt;, not by arbitrary stage percentages.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Pipeline multipliers are vanity metrics that create false confidence and poor forecasting. Clean pipeline built through daily prospecting discipline and rigorous qualification creates predictable revenue.&lt;/p&gt;
&lt;p&gt;The Law of Replacement isn&amp;#8217;t just a concept—it&amp;#8217;s your lifeline. Master it, and you&amp;#8217;ll never worry about pipeline size again. Ignore it, and you&amp;#8217;ll ride the desperation roller coaster every quarter.&lt;/p&gt;
&lt;p&gt;Your commission check doesn&amp;#8217;t care about your pipeline multiplier. It only cares about one thing: Did you close the deal or didn&amp;#8217;t you?&lt;/p&gt;
&lt;p&gt;The next time someone asks about your pipeline, don&amp;#8217;t tell them how big it is. Tell them how clean it is. Because clean pipelines close deals, and dirty pipelines just create false hope.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Learn the keys to developing a Fanatical Prospecting Mindset in Jeb Blount’s course: &lt;strong&gt;&lt;em&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/fanatical-prospecting-essentials-jeb-blount?__hstc=256584148.c91cb9c41549f4c1e1c949045457122e.1740060275571.1749469152201.1749581359269.30&amp;#38;__hssc=256584148.5.1749581359269&amp;#38;__hsfp=3535093453&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Fanatical&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/fanatical-prospecting-essentials-jeb-blount?__hstc=256584148.c91cb9c41549f4c1e1c949045457122e.1740060275571.1749469152201.1749581359269.30&amp;#38;__hssc=256584148.5.1749581359269&amp;#38;__hsfp=3535093453&#34;&gt;&lt;strong&gt;&lt;em&gt; Prospecting Essentials&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

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                <description><![CDATA[<p>Here’s a question that exposes one of the most dangerous myths in modern sales: How do you set the right <strong><a href="https://salesgravy.com/getting-serious-about-your-sales-pipeline/" rel="nofollow">pipeline creation</a></strong> target to consistently hit quota?</p>
<p>That’s exactly what Maryellen Soriano from New Jersey asked when she called into Ask Jeb. After crushing 134% of quota in her first year selling EdTech solutions—transitioning from owning her own childcare center to selling back into that same industry—she was being told she needed 11X pipeline to maintain her success.</p>
<p>If that number made you cringe, you’re not alone. The obsession with pipeline multipliers is creating more problems than it’s solving, and it’s time we had an honest conversation about what actually drives predictable revenue.</p>
<h2 id="h-the-pipeline-myth-that-s-killing-your-forecast"><strong>The Pipeline Myth That’s Killing Your Forecast</strong></h2>
<p>Most sales teams are drowning in fake pipeline, and it’s destroying their ability to forecast accurately. Leadership teams, especially in tech companies, consistently miss their numbers quarter after quarter because they’re obsessed with one question: “How much pipeline do we have?”</p>
<p>The real question should be: “How clean is our pipeline?”</p>
<p>Would you rather have 11X pipeline filled with lottery tickets, or 2X pipeline packed with qualified buyers? The answer should be obvious, but somehow we keep chasing vanity metrics instead of focusing on what converts.</p>
<p>Here’s the brutal truth: <strong>All pipeline opportunities are not equal.</strong></p>
<h2 id="h-two-approaches-to-pipeline-creation"><strong>Two Approaches to Pipeline Creation</strong></h2>
<p>There are two ways to approach pipeline creation, and only one of them actually works consistently.</p>
<h3 id="h-approach-1-maximum-daily-prospecting-the-proven-method"><strong>Approach #1: Maximum Daily Prospecting (The Proven Method)</strong></h3>
<p>Don’t worry about how big your pipeline is. Worry about how much <strong><a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">prospecting</a></strong> you’re doing, and run on a daily cadence of prospecting that maxes out the time you can spend every single day.</p>
<p><strong>Prospect every day, every day, every day.</strong></p>
<p>I have a block of time every morning for prospecting. Then I’m prospecting during any gap during the day. If there’s time between meetings, I’m doing outreach. Every single day I’m prospecting to the very max that I have time to prospect.</p>
<p>When you do this, you don’t have to worry about pipeline size because it takes care of itself. You never get on the desperation roller coaster because you never stop feeding the machine.</p>
<h3 id="h-approach-2-pipeline-multiplier-obsession-the-broken-method"><strong>Approach #2: Pipeline Multiplier Obsession (The Broken Method)</strong></h3>
<p>This is where leadership teams fixate on having “5X pipeline” or “11X pipeline” because they think more is better. The problem? As soon as reps think they have “enough” pipeline, they quit prospecting. Then reality hits when half those opportunities were pipe dreams.</p>
<h2 id="h-the-science-of-pipeline-the-law-of-replacement"><strong>The Science of Pipeline: The Law of Replacement</strong></h2>
<p>If you want to look at pipeline like science rather than hope, you need to understand the Law of Replacement: <strong>You need to replace opportunities in your pipeline at a rate that is equal to or greater than your closing ratio.</strong></p>
<p>Let me give you a real example of how this works. In a previous role, I had my numbers dialed in perfectly:</p>
<ul>
<li>I knew I needed 10 first-time appointments every week</li>
<li>About 50% would move to follow-up appointments (5 deals)</li>
<li>I’d close about 20% of those follow-ups (1 deal per week)</li>
<li>It took me about 20 prospecting touches to generate 2 first-time appointments</li>
</ul>
<p>Working backwards from one closed deal per week, I knew exactly what I needed to produce in terms of prospecting activity and first-time appointments to feed my pipeline consistently.</p>
<p><strong>If I didn’t replace the deals that fell out every single week, I’d eventually end up with nothing.</strong></p>
<h2 id="h-what-makes-a-real-pipeline-opportunity"><strong>What Makes a Real Pipeline Opportunity</strong></h2>
<p>Here’s where most organizations get it completely wrong. They’re stuffing their CRM with anything that moves and calling it “pipeline.”</p>
<p><strong>A real pipeline opportunity requires a conversation.</strong> It’s not a form fill or a marketing lead or something someone else talked to and dumped in your CRM. You need to have qualified it yourself and made a decision that it belongs in your pipeline.</p>
<p>At Sales Gravy, we generate more than a thousand leads per month. Most of those don’t go directly into the pipe because nobody had a conversation with them. They go to the sales team for vetting and qualifying first.</p>
<p>The only leads that go straight into the pipeline are our “hot” leads. People who come in saying, “I have 30 salespeople and I need Fanatical Prospecting training right now.” Those people have pre-qualified themselves, and we close about 90% of them.</p>
<h2 id="h-the-win-rate-reality-check"><strong>The Win Rate Reality Check</strong></h2>
<p>If you’re running win rates against junk that marketing stuffed into your pipeline, those numbers are meaningless. Your win rate should be calculated against deals you sent written offers to buy.</p>
<p>Here’s how I define a real win rate: <strong>Number of deals closed divided by number of proposals given.</strong></p>
<p>Until you give someone a proposal, you haven’t asked them to buy. Everything before that is just conversation.</p>
<h2 id="h-how-to-build-predictable-pipeline"><strong>How to Build Predictable Pipeline</strong></h2>
<p>When you’re ready to get scientific about your pipeline, here’s the formula:</p>
<h3 id="h-1-define-your-time-period"><strong>1. Define Your Time Period</strong></h3>
<p>Look at your pipeline on a 60-90 day rolling period, depending on your sales cycle. Don’t try to forecast a year out if your deals close in 60 days.</p>
<h3 id="h-2-assign-real-revenue-numbers"><strong>2. Assign Real Revenue Numbers</strong></h3>
<p>Every opportunity needs an accurate revenue number. Don’t inflate deals to hit your multiplier target—that’s just lying to yourself.</p>
<h3 id="h-3-calculate-probability-by-deal-not-by-stage"><strong>3. Calculate Probability by Deal, Not by Stage</strong></h3>
<p>Your CRM stages are fiction. A deal in “discovery” isn’t automatically 50% likely to close. Look at the evidence for each individual deal and assign probability based on what you actually know about their buying process, budget, and timeline.</p>
<h3 id="h-4-do-the-math"><strong>4. Do the Math</strong></h3>
<p>Take your pipeline revenue and multiply by the probability of each deal closing. That’s your real forecast for the period.</p>
<p>Get disciplined about this process, and you’ll find you can predict your results with scary accuracy.</p>
<h2 id="h-the-daily-discipline-that-changes-everything"><strong>The Daily Discipline That Changes Everything</strong></h2>
<p>Here’s what separates elite performers like Maryellen from everyone else: <strong>They maximize their prospecting time every single day, regardless of how their pipeline looks.</strong></p>
<p>When you hit 134% of quota, nobody cares what your pipeline multiplier was. They care about results.</p>
<p>The most effective approach is simple:</p>
<ul>
<li>Block time every morning for prospecting.</li>
<li>Fill gaps throughout the day with outreach.</li>
<li>Follow your proven process religiously.</li>
<li>Never stop feeding the machine.</li>
</ul>
<h2 id="h-stop-playing-pipeline-games"><strong>Stop Playing Pipeline Games</strong></h2>
<p>Most sales teams are playing games with their pipeline instead of focusing on what actually matters. They’re:</p>
<ul>
<li>Stuffing CRMs with unqualified leads to hit multiplier targets</li>
<li>Chasing deals that were never real opportunities</li>
<li>“Checking in” on pipe dreams instead of prospecting for new business</li>
<li>Missing forecasts because their pipeline was built on hope, not evidence</li>
</ul>
<h2 id="h-your-action-plan"><strong>Your Action Plan</strong></h2>
<p>If you’re a sales rep:</p>
<ol>
<li><strong>Maximize daily prospecting time</strong> regardless of current pipeline size.</li>
<li><strong>Know your real closing ratios</strong> based on actual proposals, not marketing leads.</li>
<li><strong>Be ruthless about <a href="https://www.salesgravy.university/courses/selecting-and-qualifying-your-clients-for-high-growth?__hsfp=1721781979&__hssc=256584148.1.1745971200142&__hstc=256584148.73bd3bee6fa385653ecd7c9674ba06f0.1745971200139.1745971200140.1745971200141.1" rel="nofollow">qualification</a></strong> before putting deals in your pipeline.</li>
<li><strong>Track what matters</strong>: first-time appointments, conversion rates, and revenue per proposal.</li>
</ol>
<p>If you’re a sales leader:</p>
<ol>
<li><strong>Stop obsessing over pipeline multipliers</strong> and start focusing on pipeline quality.</li>
<li><strong>Don’t let marketing stuff your CRM</strong> with unqualified leads that skew your metrics.</li>
<li><strong>Coach reps on qualification standards</strong> rather than just demanding more pipeline.</li>
<li><strong>Measure probability by deal evidence</strong>, not by arbitrary stage percentages.</li>
</ol>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>Pipeline multipliers are vanity metrics that create false confidence and poor forecasting. Clean pipeline built through daily prospecting discipline and rigorous qualification creates predictable revenue.</p>
<p>The Law of Replacement isn’t just a concept—it’s your lifeline. Master it, and you’ll never worry about pipeline size again. Ignore it, and you’ll ride the desperation roller coaster every quarter.</p>
<p>Your commission check doesn’t care about your pipeline multiplier. It only cares about one thing: Did you close the deal or didn’t you?</p>
<p>The next time someone asks about your pipeline, don’t tell them how big it is. Tell them how clean it is. Because clean pipelines close deals, and dirty pipelines just create false hope.</p>
<hr/>
<p>Learn the keys to developing a Fanatical Prospecting Mindset in Jeb Blount’s course: <strong><em><a href="https://www.salesgravy.university/courses/fanatical-prospecting-essentials-jeb-blount?__hsfp=3535093453&__hssc=256584148.5.1749581359269&__hstc=256584148.c91cb9c41549f4c1e1c949045457122e.1740060275571.1749469152201.1749581359269.30" rel="nofollow">Fanatical</a></em></strong><a href="https://www.salesgravy.university/courses/fanatical-prospecting-essentials-jeb-blount?__hsfp=3535093453&__hssc=256584148.5.1749581359269&__hstc=256584148.c91cb9c41549f4c1e1c949045457122e.1740060275571.1749469152201.1749581359269.30" rel="nofollow"><strong><em> Prospecting Essentials</em></strong></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that exposes one of the most dangerous myths in modern sales: How do you set the right &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/getting-serious-about-your-sales-pipeline/&#34; rel=&#34;nofollow&#34;&gt;pipeline creation&lt;/a&gt;&lt;/strong&gt; target to consistently hit quota?&lt;/p&gt;
&lt;p&gt;That’s exactly what Maryellen Soriano from New Jersey asked when she called into Ask Jeb. After crushing 134% of quota in her first year selling EdTech solutions—transitioning from owning her own childcare center to selling back into that same industry—she was being told she needed 11X pipeline to maintain her success.&lt;/p&gt;
&lt;p&gt;If that number made you cringe, you’re not alone. The obsession with pipeline multipliers is creating more problems than it’s solving, and it’s time we had an honest conversation about what actually drives predictable revenue.&lt;/p&gt;
&lt;h2 id=&#34;h-the-pipeline-myth-that-s-killing-your-forecast&#34;&gt;&lt;strong&gt;The Pipeline Myth That’s Killing Your Forecast&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most sales teams are drowning in fake pipeline, and it’s destroying their ability to forecast accurately. Leadership teams, especially in tech companies, consistently miss their numbers quarter after quarter because they’re obsessed with one question: “How much pipeline do we have?”&lt;/p&gt;
&lt;p&gt;The real question should be: “How clean is our pipeline?”&lt;/p&gt;
&lt;p&gt;Would you rather have 11X pipeline filled with lottery tickets, or 2X pipeline packed with qualified buyers? The answer should be obvious, but somehow we keep chasing vanity metrics instead of focusing on what converts.&lt;/p&gt;
&lt;p&gt;Here’s the brutal truth: &lt;strong&gt;All pipeline opportunities are not equal.&lt;/strong&gt;&lt;/p&gt;
&lt;h2 id=&#34;h-two-approaches-to-pipeline-creation&#34;&gt;&lt;strong&gt;Two Approaches to Pipeline Creation&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;There are two ways to approach pipeline creation, and only one of them actually works consistently.&lt;/p&gt;
&lt;h3 id=&#34;h-approach-1-maximum-daily-prospecting-the-proven-method&#34;&gt;&lt;strong&gt;Approach #1: Maximum Daily Prospecting (The Proven Method)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Don’t worry about how big your pipeline is. Worry about how much &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;prospecting&lt;/a&gt;&lt;/strong&gt; you’re doing, and run on a daily cadence of prospecting that maxes out the time you can spend every single day.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Prospect every day, every day, every day.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I have a block of time every morning for prospecting. Then I’m prospecting during any gap during the day. If there’s time between meetings, I’m doing outreach. Every single day I’m prospecting to the very max that I have time to prospect.&lt;/p&gt;
&lt;p&gt;When you do this, you don’t have to worry about pipeline size because it takes care of itself. You never get on the desperation roller coaster because you never stop feeding the machine.&lt;/p&gt;
&lt;h3 id=&#34;h-approach-2-pipeline-multiplier-obsession-the-broken-method&#34;&gt;&lt;strong&gt;Approach #2: Pipeline Multiplier Obsession (The Broken Method)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This is where leadership teams fixate on having “5X pipeline” or “11X pipeline” because they think more is better. The problem? As soon as reps think they have “enough” pipeline, they quit prospecting. Then reality hits when half those opportunities were pipe dreams.&lt;/p&gt;
&lt;h2 id=&#34;h-the-science-of-pipeline-the-law-of-replacement&#34;&gt;&lt;strong&gt;The Science of Pipeline: The Law of Replacement&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you want to look at pipeline like science rather than hope, you need to understand the Law of Replacement: &lt;strong&gt;You need to replace opportunities in your pipeline at a rate that is equal to or greater than your closing ratio.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Let me give you a real example of how this works. In a previous role, I had my numbers dialed in perfectly:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;I knew I needed 10 first-time appointments every week&lt;/li&gt;
&lt;li&gt;About 50% would move to follow-up appointments (5 deals)&lt;/li&gt;
&lt;li&gt;I’d close about 20% of those follow-ups (1 deal per week)&lt;/li&gt;
&lt;li&gt;It took me about 20 prospecting touches to generate 2 first-time appointments&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Working backwards from one closed deal per week, I knew exactly what I needed to produce in terms of prospecting activity and first-time appointments to feed my pipeline consistently.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;If I didn’t replace the deals that fell out every single week, I’d eventually end up with nothing.&lt;/strong&gt;&lt;/p&gt;
&lt;h2 id=&#34;h-what-makes-a-real-pipeline-opportunity&#34;&gt;&lt;strong&gt;What Makes a Real Pipeline Opportunity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s where most organizations get it completely wrong. They’re stuffing their CRM with anything that moves and calling it “pipeline.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A real pipeline opportunity requires a conversation.&lt;/strong&gt; It’s not a form fill or a marketing lead or something someone else talked to and dumped in your CRM. You need to have qualified it yourself and made a decision that it belongs in your pipeline.&lt;/p&gt;
&lt;p&gt;At Sales Gravy, we generate more than a thousand leads per month. Most of those don’t go directly into the pipe because nobody had a conversation with them. They go to the sales team for vetting and qualifying first.&lt;/p&gt;
&lt;p&gt;The only leads that go straight into the pipeline are our “hot” leads. People who come in saying, “I have 30 salespeople and I need Fanatical Prospecting training right now.” Those people have pre-qualified themselves, and we close about 90% of them.&lt;/p&gt;
&lt;h2 id=&#34;h-the-win-rate-reality-check&#34;&gt;&lt;strong&gt;The Win Rate Reality Check&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re running win rates against junk that marketing stuffed into your pipeline, those numbers are meaningless. Your win rate should be calculated against deals you sent written offers to buy.&lt;/p&gt;
&lt;p&gt;Here’s how I define a real win rate: &lt;strong&gt;Number of deals closed divided by number of proposals given.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Until you give someone a proposal, you haven’t asked them to buy. Everything before that is just conversation.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-build-predictable-pipeline&#34;&gt;&lt;strong&gt;How to Build Predictable Pipeline&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you’re ready to get scientific about your pipeline, here’s the formula:&lt;/p&gt;
&lt;h3 id=&#34;h-1-define-your-time-period&#34;&gt;&lt;strong&gt;1. Define Your Time Period&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Look at your pipeline on a 60-90 day rolling period, depending on your sales cycle. Don’t try to forecast a year out if your deals close in 60 days.&lt;/p&gt;
&lt;h3 id=&#34;h-2-assign-real-revenue-numbers&#34;&gt;&lt;strong&gt;2. Assign Real Revenue Numbers&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Every opportunity needs an accurate revenue number. Don’t inflate deals to hit your multiplier target—that’s just lying to yourself.&lt;/p&gt;
&lt;h3 id=&#34;h-3-calculate-probability-by-deal-not-by-stage&#34;&gt;&lt;strong&gt;3. Calculate Probability by Deal, Not by Stage&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your CRM stages are fiction. A deal in “discovery” isn’t automatically 50% likely to close. Look at the evidence for each individual deal and assign probability based on what you actually know about their buying process, budget, and timeline.&lt;/p&gt;
&lt;h3 id=&#34;h-4-do-the-math&#34;&gt;&lt;strong&gt;4. Do the Math&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Take your pipeline revenue and multiply by the probability of each deal closing. That’s your real forecast for the period.&lt;/p&gt;
&lt;p&gt;Get disciplined about this process, and you’ll find you can predict your results with scary accuracy.&lt;/p&gt;
&lt;h2 id=&#34;h-the-daily-discipline-that-changes-everything&#34;&gt;&lt;strong&gt;The Daily Discipline That Changes Everything&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s what separates elite performers like Maryellen from everyone else: &lt;strong&gt;They maximize their prospecting time every single day, regardless of how their pipeline looks.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When you hit 134% of quota, nobody cares what your pipeline multiplier was. They care about results.&lt;/p&gt;
&lt;p&gt;The most effective approach is simple:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Block time every morning for prospecting.&lt;/li&gt;
&lt;li&gt;Fill gaps throughout the day with outreach.&lt;/li&gt;
&lt;li&gt;Follow your proven process religiously.&lt;/li&gt;
&lt;li&gt;Never stop feeding the machine.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-stop-playing-pipeline-games&#34;&gt;&lt;strong&gt;Stop Playing Pipeline Games&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most sales teams are playing games with their pipeline instead of focusing on what actually matters. They’re:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Stuffing CRMs with unqualified leads to hit multiplier targets&lt;/li&gt;
&lt;li&gt;Chasing deals that were never real opportunities&lt;/li&gt;
&lt;li&gt;“Checking in” on pipe dreams instead of prospecting for new business&lt;/li&gt;
&lt;li&gt;Missing forecasts because their pipeline was built on hope, not evidence&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-your-action-plan&#34;&gt;&lt;strong&gt;Your Action Plan&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re a sales rep:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Maximize daily prospecting time&lt;/strong&gt; regardless of current pipeline size.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Know your real closing ratios&lt;/strong&gt; based on actual proposals, not marketing leads.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Be ruthless about &lt;a href=&#34;https://www.salesgravy.university/courses/selecting-and-qualifying-your-clients-for-high-growth?__hsfp=1721781979&amp;__hssc=256584148.1.1745971200142&amp;__hstc=256584148.73bd3bee6fa385653ecd7c9674ba06f0.1745971200139.1745971200140.1745971200141.1&#34; rel=&#34;nofollow&#34;&gt;qualification&lt;/a&gt;&lt;/strong&gt; before putting deals in your pipeline.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track what matters&lt;/strong&gt;: first-time appointments, conversion rates, and revenue per proposal.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;If you’re a sales leader:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Stop obsessing over pipeline multipliers&lt;/strong&gt; and start focusing on pipeline quality.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Don’t let marketing stuff your CRM&lt;/strong&gt; with unqualified leads that skew your metrics.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Coach reps on qualification standards&lt;/strong&gt; rather than just demanding more pipeline.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Measure probability by deal evidence&lt;/strong&gt;, not by arbitrary stage percentages.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Pipeline multipliers are vanity metrics that create false confidence and poor forecasting. Clean pipeline built through daily prospecting discipline and rigorous qualification creates predictable revenue.&lt;/p&gt;
&lt;p&gt;The Law of Replacement isn’t just a concept—it’s your lifeline. Master it, and you’ll never worry about pipeline size again. Ignore it, and you’ll ride the desperation roller coaster every quarter.&lt;/p&gt;
&lt;p&gt;Your commission check doesn’t care about your pipeline multiplier. It only cares about one thing: Did you close the deal or didn’t you?&lt;/p&gt;
&lt;p&gt;The next time someone asks about your pipeline, don’t tell them how big it is. Tell them how clean it is. Because clean pipelines close deals, and dirty pipelines just create false hope.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Learn the keys to developing a Fanatical Prospecting Mindset in Jeb Blount’s course: &lt;strong&gt;&lt;em&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/fanatical-prospecting-essentials-jeb-blount?__hsfp=3535093453&amp;__hssc=256584148.5.1749581359269&amp;__hstc=256584148.c91cb9c41549f4c1e1c949045457122e.1740060275571.1749469152201.1749581359269.30&#34; rel=&#34;nofollow&#34;&gt;Fanatical&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/fanatical-prospecting-essentials-jeb-blount?__hsfp=3535093453&amp;__hssc=256584148.5.1749581359269&amp;__hstc=256584148.c91cb9c41549f4c1e1c949045457122e.1740060275571.1749469152201.1749581359269.30&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;&lt;em&gt; Prospecting Essentials&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-science-of-building-clean-pipeline/</link>
                <pubDate>Tue, 10 Jun 2025 21:00:00 &#43;0000</pubDate>
                <itunes:duration>1345</itunes:duration>
                
                
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                <itunes:title>Top Sales Pros Know When to Exit Bad Deals (Money Monday)</itunes:title>
                <title>Top Sales Pros Know When to Exit Bad Deals (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Have you ever been working on a deal where you had this feeling, this intuition, this Spidey sense—something in the back of your mind telling you that this wasn&amp;#8217;t going to close? That you were going to waste your time?&lt;/p&gt;
&lt;p&gt;Maybe you had one of the stakeholders who was against you—an enemy. There was a naysayer who kept calling you out. Perhaps the stakeholders weren&amp;#8217;t engaged, or the incumbent vendor was so integrated into the organization that it would be very difficult to displace them.&lt;/p&gt;
&lt;p&gt;Whatever the case, you knew in the back of your mind that you weren&amp;#8217;t going to close the deal. But you kept working on it anyway. You rode that puppy to the ocean floor like the Titanic that it was.&lt;/p&gt;
&lt;p&gt;If you’ve done this, and I know you have, take heart because we&amp;#8217;ve all been there. We&amp;#8217;ve all had these situations, and we&amp;#8217;ve later regretted them.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-top-sales-pros-are-quick-to-walk-away-from-bad-deals-nbsp&#34;&gt;&lt;strong&gt;Top Sales Pros are Quick to Walk Away From Bad Deals&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the traits of Ultra-High Performers that has always been true is that they&amp;#8217;re very quick to walk away from a deal they can&amp;#8217;t close—a deal where they&amp;#8217;ve concluded that the probability of winning is so low it doesn&amp;#8217;t meet their threshold.&lt;/p&gt;
&lt;p&gt;The reason Ultra-High Performers walk away from deals like this is simple: They know that the greatest waste of their time is investing it with the wrong prospect. The time they invest in a prospect that&amp;#8217;s not going to close is money down the drain, because it&amp;#8217;s time they can&amp;#8217;t focus on a deal that will close.&lt;/p&gt;
&lt;p&gt;But average salespeople? They hang on—hoping against hope that somehow, miraculously, things will turn around.&lt;/p&gt;
&lt;p&gt;In sales, awareness matters. You must always know where the exit is.&lt;/p&gt;
&lt;p&gt;There are two primary reasons why salespeople work on deals that are never going to close. Understanding these reasons is the first step to avoiding the trap.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-reason-1-the-failure-to-qualify-properly&#34;&gt;&lt;strong&gt;Reason #1: The Failure to Qualify Properly&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Too often, qualifying is treated like a one-and-done activity. We qualify the opportunity against our ICP. We qualify the numbers, budget, timing, urgency, and whether we&amp;#8217;re talking to a decision-maker with buying authority.&amp;#160;&lt;/p&gt;
&lt;p&gt;These are all quantifiable metrics that we can measure and check off our list.&amp;#160;&lt;/p&gt;
&lt;p&gt;But Ultra-High Performers take qualifying to the next level. Rather than making it a quick process, they understand that qualifying is never done. It&amp;#8217;s an ongoing process of awareness that keeps you tethered to reality in every deal.&lt;/p&gt;
&lt;p&gt;And their top qualifier, once they&amp;#8217;ve checked off the must-haves, is engagement.&lt;/p&gt;
&lt;p&gt;Are the stakeholders engaged? Are they leaning in? Are they matching your effort, answering questions, and working collaboratively with you?&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s okay that there are some stakeholders who may be naysayers. That&amp;#8217;s normal in complex deals. But if you&amp;#8217;ve got stakeholders who are enemies—people who are actively working against you—then your deal might be a bridge too far.&amp;#160;&lt;/p&gt;
&lt;p&gt;Engagement is my No. 1 qualifier. I&amp;#8217;m constantly asking questions and giving stakeholders things to do to see whether or not they&amp;#8217;re engaged. If they&amp;#8217;re not engaged, I walk away because lack of engagement is a clear signal that you are not going to close the deal.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-reason-2-an-empty-pipeline&#34;&gt;&lt;strong&gt;Reason #2: An Empty Pipeline&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This brings us to the second reason salespeople stay in bad deals—desperation born from an empty pipeline.&lt;/p&gt;
&lt;p&gt;On Friday, Dennis J. Walker, who is a benefits consultant with USI, posted something on LinkedIn that perfectly captures this dynamic. Here&amp;#8217;s exactly what he wrote:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Jeb Blount regularly states that you can&amp;#8217;t be delusional about your pipe, your prospects, your efforts, etc and be successful as a salesperson.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;This week one of the larger deals in my pipe definitely didn&amp;#8217;t progress the way I wanted- and it turns out one of the executives is what I call a &amp;#8220;deal enemy&amp;#8221; &amp;#8211; he was actively working against me and my team.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;The last two meetings I&amp;#8217;ve had with him tipped me off this could be the case; this week we had an incident that indicated he was actively working against us.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Because my pipe is full?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;I can walk away from this (probably very bad) deal at a dysfunctional company and not worry about hitting my sales goal.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;With their current leadership, they&amp;#8217;ll be a terrible client.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Helping them will be painful.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;And I know I can help them with creativity, doing things differently, and giving them a lot of what they want and have at better pricing and higher quality.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;But I&amp;#8217;m not freaking out.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Because I have 15 other prospects, three that are advancing well, and about a dozen additional companies with buying windows later this year or early next.&lt;/em&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-psychology-of-pipeline-abundance&#34;&gt;&lt;strong&gt;The Psychology of Pipeline Abundance&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When your pipeline is thin, every prospect feels like life or death, leading to poor decisions and desperate behavior. You cling to bad deals because they&amp;#8217;re all you have.&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re desperate, you get delusional. And when you get delusional, you lose perspective. You become unable to see the truth, so you keep working on a deal that&amp;#8217;s never going to close—even though your intuition and everyone around one are telling you to walk away.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-to-walk-away-from-bad-deals&#34;&gt;&lt;strong&gt;The Power to Walk Away from Bad Deals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;What strikes me most about Dennis&amp;#8217; story is the psychological shift that happens when you&amp;#8217;re selling from a position of abundance versus scarcity.&lt;/p&gt;
&lt;p&gt;A robust sales pipeline is about more than numbers—it&amp;#8217;s about the freedom to make better decisions.&amp;#160;&lt;/p&gt;
&lt;p&gt;When you invest in building a pipeline, if you&amp;#8217;re prospecting every single day, if you&amp;#8217;re out there talking with people—knocking on doors, picking up the phone, working LinkedIn, doing the hard work of filling your funnel—then when you get that Spidey sense that you should be walking away from a deal, it&amp;#8217;s a lot easier to find the exit.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s a lot easier to pull out of that deal because you know you have lots of other options. You gain clarity. You can see the situation for what it really is instead of what you desperately need it to be.&lt;/p&gt;
&lt;p&gt;How many of us have stayed in toxic sales situations simply because we didn&amp;#8217;t have better options lined up? Whether you&amp;#8217;re in sales, consulting, or running your own business, this principle applies universally.&lt;/p&gt;
&lt;p&gt;A strong pipeline helps you maintain your standards and allows you to focus on clients who truly value what you bring to the table.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-recognize-bad-deal-warning-signs&#34;&gt;&lt;strong&gt;How to Recognize Bad Deal Warning Signs&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So what are the warning signs that you should be looking for? When should your internal alarm bells start going off?&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Lack of Engagement:&lt;/strong&gt; Stakeholders aren&amp;#8217;t returning calls promptly, they&amp;#8217;re not asking questions, they&amp;#8217;re not doing the homework you give them. They&amp;#8217;re treating you like a vendor, not a partner.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Internal Politics:&lt;/strong&gt; You discover there are significant internal battles you weren&amp;#8217;t aware of, or you realize you&amp;#8217;re being used as leverage against an incumbent or preferred vendor.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Moving Goalposts:&lt;/strong&gt; Requirements keep changing, timelines keep shifting, and new stakeholders keep appearing who weren&amp;#8217;t a part of the original process.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Budget Issues:&lt;/strong&gt; The budget that was &amp;#8220;approved&amp;#8221; suddenly needs &amp;#8220;additional review,&amp;#8221; or you&amp;#8217;re being asked to match prices that seem unrealistically low.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Decision-Making Dysfunction:&lt;/strong&gt; The decision-making process is unclear, constantly changing, or involves people who refuse to meet with you.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Your Gut:&lt;/strong&gt; Sometimes you just know. That intuition, that Spidey sense—don&amp;#8217;t ignore it. Your subconscious is picking up on signals your conscious mind hasn&amp;#8217;t fully processed yet.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-situational-awareness-matters-in-sales&#34;&gt;&lt;strong&gt;Situational Awareness Matters in Sales&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Take a look at the deals you&amp;#8217;re working on right now. If you&amp;#8217;re working on an opportunity that everything inside you says is not going to close, if the people around you are telling you it&amp;#8217;s not going to close, maybe it&amp;#8217;s time to pick up your sticks and walk away.&lt;/p&gt;
&lt;p&gt;And if you don&amp;#8217;t feel like you have the ability to walk away, perhaps it&amp;#8217;s time to take a deeper, harder look at your pipeline and decide whether prospecting is your issue—not the fact that you&amp;#8217;ve got bad deals in your pipe.&lt;/p&gt;
&lt;p&gt;Remember, in complex deals, situation awareness matters. You must always know where the exit is. And the best exit strategy is having so many options that walking away from bad deals becomes easy.&lt;/p&gt;
&lt;p&gt;Top sales pros don&amp;#8217;t just know where the exit is, and they&amp;#8217;re not afraid to use it.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Hear more about how Ultra-High Performers sniff out bad deals on the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-avoid-wasting-time-on-bad-deals-podcast/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy Podcast&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Have you ever been working on a deal where you had this feeling, this intuition, this Spidey sense—something in the back of your mind telling you that this wasn’t going to close? That you were going to waste your time?</p>
<p>Maybe you had one of the stakeholders who was against you—an enemy. There was a naysayer who kept calling you out. Perhaps the stakeholders weren’t engaged, or the incumbent vendor was so integrated into the organization that it would be very difficult to displace them.</p>
<p>Whatever the case, you knew in the back of your mind that you weren’t going to close the deal. But you kept working on it anyway. You rode that puppy to the ocean floor like the Titanic that it was.</p>
<p>If you’ve done this, and I know you have, take heart because we’ve all been there. We’ve all had these situations, and we’ve later regretted them. </p>
<h2 id="h-top-sales-pros-are-quick-to-walk-away-from-bad-deals-nbsp"><strong>Top Sales Pros are Quick to Walk Away From Bad Deals </strong></h2>
<p>One of the traits of Ultra-High Performers that has always been true is that they’re very quick to walk away from a deal they can’t close—a deal where they’ve concluded that the probability of winning is so low it doesn’t meet their threshold.</p>
<p>The reason Ultra-High Performers walk away from deals like this is simple: They know that the greatest waste of their time is investing it with the wrong prospect. The time they invest in a prospect that’s not going to close is money down the drain, because it’s time they can’t focus on a deal that will close.</p>
<p>But average salespeople? They hang on—hoping against hope that somehow, miraculously, things will turn around.</p>
<p>In sales, awareness matters. You must always know where the exit is.</p>
<p>There are two primary reasons why salespeople work on deals that are never going to close. Understanding these reasons is the first step to avoiding the trap.</p>
<h2 id="h-reason-1-the-failure-to-qualify-properly"><strong>Reason #1: The Failure to Qualify Properly</strong></h2>
<p>Too often, qualifying is treated like a one-and-done activity. We qualify the opportunity against our ICP. We qualify the numbers, budget, timing, urgency, and whether we’re talking to a decision-maker with buying authority. </p>
<p>These are all quantifiable metrics that we can measure and check off our list. </p>
<p>But Ultra-High Performers take qualifying to the next level. Rather than making it a quick process, they understand that qualifying is never done. It’s an ongoing process of awareness that keeps you tethered to reality in every deal.</p>
<p>And their top qualifier, once they’ve checked off the must-haves, is engagement.</p>
<p>Are the stakeholders engaged? Are they leaning in? Are they matching your effort, answering questions, and working collaboratively with you?</p>
<p>It’s okay that there are some stakeholders who may be naysayers. That’s normal in complex deals. But if you’ve got stakeholders who are enemies—people who are actively working against you—then your deal might be a bridge too far. </p>
<p>Engagement is my No. 1 qualifier. I’m constantly asking questions and giving stakeholders things to do to see whether or not they’re engaged. If they’re not engaged, I walk away because lack of engagement is a clear signal that you are not going to close the deal. </p>
<h2 id="h-reason-2-an-empty-pipeline"><strong>Reason #2: An Empty Pipeline</strong></h2>
<p>This brings us to the second reason salespeople stay in bad deals—desperation born from an empty pipeline.</p>
<p>On Friday, Dennis J. Walker, who is a benefits consultant with USI, posted something on LinkedIn that perfectly captures this dynamic. Here’s exactly what he wrote:</p>
<p><em>Jeb Blount regularly states that you can’t be delusional about your pipe, your prospects, your efforts, etc and be successful as a salesperson.</em></p>
<p><em>This week one of the larger deals in my pipe definitely didn’t progress the way I wanted- and it turns out one of the executives is what I call a “deal enemy” – he was actively working against me and my team.</em></p>
<p><em>The last two meetings I’ve had with him tipped me off this could be the case; this week we had an incident that indicated he was actively working against us.</em></p>
<p><em>Because my pipe is full?</em></p>
<p><em>I can walk away from this (probably very bad) deal at a dysfunctional company and not worry about hitting my sales goal.</em></p>
<p><em>With their current leadership, they’ll be a terrible client.</em></p>
<p><em>Helping them will be painful.</em></p>
<p><em>And I know I can help them with creativity, doing things differently, and giving them a lot of what they want and have at better pricing and higher quality.</em></p>
<p><em>But I’m not freaking out.</em></p>
<p><em>Because I have 15 other prospects, three that are advancing well, and about a dozen additional companies with buying windows later this year or early next.</em></p>
<h2 id="h-the-psychology-of-pipeline-abundance"><strong>The Psychology of Pipeline Abundance</strong></h2>
<p>When your pipeline is thin, every prospect feels like life or death, leading to poor decisions and desperate behavior. You cling to bad deals because they’re all you have.</p>
<p>When you’re desperate, you get delusional. And when you get delusional, you lose perspective. You become unable to see the truth, so you keep working on a deal that’s never going to close—even though your intuition and everyone around one are telling you to walk away. </p>
<h2 id="h-the-power-to-walk-away-from-bad-deals"><strong>The Power to Walk Away from Bad Deals</strong></h2>
<p>What strikes me most about Dennis’ story is the psychological shift that happens when you’re selling from a position of abundance versus scarcity.</p>
<p>A robust sales pipeline is about more than numbers—it’s about the freedom to make better decisions. </p>
<p>When you invest in building a pipeline, if you’re prospecting every single day, if you’re out there talking with people—knocking on doors, picking up the phone, working LinkedIn, doing the hard work of filling your funnel—then when you get that Spidey sense that you should be walking away from a deal, it’s a lot easier to find the exit.</p>
<p>It’s a lot easier to pull out of that deal because you know you have lots of other options. You gain clarity. You can see the situation for what it really is instead of what you desperately need it to be.</p>
<p>How many of us have stayed in toxic sales situations simply because we didn’t have better options lined up? Whether you’re in sales, consulting, or running your own business, this principle applies universally.</p>
<p>A strong pipeline helps you maintain your standards and allows you to focus on clients who truly value what you bring to the table.</p>
<h2 id="h-how-to-recognize-bad-deal-warning-signs"><strong>How to Recognize Bad Deal Warning Signs</strong></h2>
<p>So what are the warning signs that you should be looking for? When should your internal alarm bells start going off?</p>
<p><strong>Lack of Engagement:</strong> Stakeholders aren’t returning calls promptly, they’re not asking questions, they’re not doing the homework you give them. They’re treating you like a vendor, not a partner.</p>
<p><strong>Internal Politics:</strong> You discover there are significant internal battles you weren’t aware of, or you realize you’re being used as leverage against an incumbent or preferred vendor.</p>
<p><strong>Moving Goalposts:</strong> Requirements keep changing, timelines keep shifting, and new stakeholders keep appearing who weren’t a part of the original process.</p>
<p><strong>Budget Issues:</strong> The budget that was “approved” suddenly needs “additional review,” or you’re being asked to match prices that seem unrealistically low.</p>
<p><strong>Decision-Making Dysfunction:</strong> The decision-making process is unclear, constantly changing, or involves people who refuse to meet with you.</p>
<p><strong>Your Gut:</strong> Sometimes you just know. That intuition, that Spidey sense—don’t ignore it. Your subconscious is picking up on signals your conscious mind hasn’t fully processed yet.</p>
<h2 id="h-situational-awareness-matters-in-sales"><strong>Situational Awareness Matters in Sales</strong></h2>
<p>Take a look at the deals you’re working on right now. If you’re working on an opportunity that everything inside you says is not going to close, if the people around you are telling you it’s not going to close, maybe it’s time to pick up your sticks and walk away.</p>
<p>And if you don’t feel like you have the ability to walk away, perhaps it’s time to take a deeper, harder look at your pipeline and decide whether prospecting is your issue—not the fact that you’ve got bad deals in your pipe.</p>
<p>Remember, in complex deals, situation awareness matters. You must always know where the exit is. And the best exit strategy is having so many options that walking away from bad deals becomes easy.</p>
<p>Top sales pros don’t just know where the exit is, and they’re not afraid to use it.</p>
<hr/>
<p>Hear more about how Ultra-High Performers sniff out bad deals on the <strong><a href="https://salesgravy.com/how-to-avoid-wasting-time-on-bad-deals-podcast/" rel="nofollow">Sales Gravy Podcast</a>.</strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Have you ever been working on a deal where you had this feeling, this intuition, this Spidey sense—something in the back of your mind telling you that this wasn’t going to close? That you were going to waste your time?&lt;/p&gt;
&lt;p&gt;Maybe you had one of the stakeholders who was against you—an enemy. There was a naysayer who kept calling you out. Perhaps the stakeholders weren’t engaged, or the incumbent vendor was so integrated into the organization that it would be very difficult to displace them.&lt;/p&gt;
&lt;p&gt;Whatever the case, you knew in the back of your mind that you weren’t going to close the deal. But you kept working on it anyway. You rode that puppy to the ocean floor like the Titanic that it was.&lt;/p&gt;
&lt;p&gt;If you’ve done this, and I know you have, take heart because we’ve all been there. We’ve all had these situations, and we’ve later regretted them. &lt;/p&gt;
&lt;h2 id=&#34;h-top-sales-pros-are-quick-to-walk-away-from-bad-deals-nbsp&#34;&gt;&lt;strong&gt;Top Sales Pros are Quick to Walk Away From Bad Deals &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the traits of Ultra-High Performers that has always been true is that they’re very quick to walk away from a deal they can’t close—a deal where they’ve concluded that the probability of winning is so low it doesn’t meet their threshold.&lt;/p&gt;
&lt;p&gt;The reason Ultra-High Performers walk away from deals like this is simple: They know that the greatest waste of their time is investing it with the wrong prospect. The time they invest in a prospect that’s not going to close is money down the drain, because it’s time they can’t focus on a deal that will close.&lt;/p&gt;
&lt;p&gt;But average salespeople? They hang on—hoping against hope that somehow, miraculously, things will turn around.&lt;/p&gt;
&lt;p&gt;In sales, awareness matters. You must always know where the exit is.&lt;/p&gt;
&lt;p&gt;There are two primary reasons why salespeople work on deals that are never going to close. Understanding these reasons is the first step to avoiding the trap.&lt;/p&gt;
&lt;h2 id=&#34;h-reason-1-the-failure-to-qualify-properly&#34;&gt;&lt;strong&gt;Reason #1: The Failure to Qualify Properly&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Too often, qualifying is treated like a one-and-done activity. We qualify the opportunity against our ICP. We qualify the numbers, budget, timing, urgency, and whether we’re talking to a decision-maker with buying authority. &lt;/p&gt;
&lt;p&gt;These are all quantifiable metrics that we can measure and check off our list. &lt;/p&gt;
&lt;p&gt;But Ultra-High Performers take qualifying to the next level. Rather than making it a quick process, they understand that qualifying is never done. It’s an ongoing process of awareness that keeps you tethered to reality in every deal.&lt;/p&gt;
&lt;p&gt;And their top qualifier, once they’ve checked off the must-haves, is engagement.&lt;/p&gt;
&lt;p&gt;Are the stakeholders engaged? Are they leaning in? Are they matching your effort, answering questions, and working collaboratively with you?&lt;/p&gt;
&lt;p&gt;It’s okay that there are some stakeholders who may be naysayers. That’s normal in complex deals. But if you’ve got stakeholders who are enemies—people who are actively working against you—then your deal might be a bridge too far. &lt;/p&gt;
&lt;p&gt;Engagement is my No. 1 qualifier. I’m constantly asking questions and giving stakeholders things to do to see whether or not they’re engaged. If they’re not engaged, I walk away because lack of engagement is a clear signal that you are not going to close the deal. &lt;/p&gt;
&lt;h2 id=&#34;h-reason-2-an-empty-pipeline&#34;&gt;&lt;strong&gt;Reason #2: An Empty Pipeline&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This brings us to the second reason salespeople stay in bad deals—desperation born from an empty pipeline.&lt;/p&gt;
&lt;p&gt;On Friday, Dennis J. Walker, who is a benefits consultant with USI, posted something on LinkedIn that perfectly captures this dynamic. Here’s exactly what he wrote:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Jeb Blount regularly states that you can’t be delusional about your pipe, your prospects, your efforts, etc and be successful as a salesperson.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;This week one of the larger deals in my pipe definitely didn’t progress the way I wanted- and it turns out one of the executives is what I call a “deal enemy” – he was actively working against me and my team.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;The last two meetings I’ve had with him tipped me off this could be the case; this week we had an incident that indicated he was actively working against us.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Because my pipe is full?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;I can walk away from this (probably very bad) deal at a dysfunctional company and not worry about hitting my sales goal.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;With their current leadership, they’ll be a terrible client.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Helping them will be painful.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;And I know I can help them with creativity, doing things differently, and giving them a lot of what they want and have at better pricing and higher quality.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;But I’m not freaking out.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Because I have 15 other prospects, three that are advancing well, and about a dozen additional companies with buying windows later this year or early next.&lt;/em&gt;&lt;/p&gt;
&lt;h2 id=&#34;h-the-psychology-of-pipeline-abundance&#34;&gt;&lt;strong&gt;The Psychology of Pipeline Abundance&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When your pipeline is thin, every prospect feels like life or death, leading to poor decisions and desperate behavior. You cling to bad deals because they’re all you have.&lt;/p&gt;
&lt;p&gt;When you’re desperate, you get delusional. And when you get delusional, you lose perspective. You become unable to see the truth, so you keep working on a deal that’s never going to close—even though your intuition and everyone around one are telling you to walk away. &lt;/p&gt;
&lt;h2 id=&#34;h-the-power-to-walk-away-from-bad-deals&#34;&gt;&lt;strong&gt;The Power to Walk Away from Bad Deals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;What strikes me most about Dennis’ story is the psychological shift that happens when you’re selling from a position of abundance versus scarcity.&lt;/p&gt;
&lt;p&gt;A robust sales pipeline is about more than numbers—it’s about the freedom to make better decisions. &lt;/p&gt;
&lt;p&gt;When you invest in building a pipeline, if you’re prospecting every single day, if you’re out there talking with people—knocking on doors, picking up the phone, working LinkedIn, doing the hard work of filling your funnel—then when you get that Spidey sense that you should be walking away from a deal, it’s a lot easier to find the exit.&lt;/p&gt;
&lt;p&gt;It’s a lot easier to pull out of that deal because you know you have lots of other options. You gain clarity. You can see the situation for what it really is instead of what you desperately need it to be.&lt;/p&gt;
&lt;p&gt;How many of us have stayed in toxic sales situations simply because we didn’t have better options lined up? Whether you’re in sales, consulting, or running your own business, this principle applies universally.&lt;/p&gt;
&lt;p&gt;A strong pipeline helps you maintain your standards and allows you to focus on clients who truly value what you bring to the table.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-recognize-bad-deal-warning-signs&#34;&gt;&lt;strong&gt;How to Recognize Bad Deal Warning Signs&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So what are the warning signs that you should be looking for? When should your internal alarm bells start going off?&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Lack of Engagement:&lt;/strong&gt; Stakeholders aren’t returning calls promptly, they’re not asking questions, they’re not doing the homework you give them. They’re treating you like a vendor, not a partner.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Internal Politics:&lt;/strong&gt; You discover there are significant internal battles you weren’t aware of, or you realize you’re being used as leverage against an incumbent or preferred vendor.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Moving Goalposts:&lt;/strong&gt; Requirements keep changing, timelines keep shifting, and new stakeholders keep appearing who weren’t a part of the original process.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Budget Issues:&lt;/strong&gt; The budget that was “approved” suddenly needs “additional review,” or you’re being asked to match prices that seem unrealistically low.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Decision-Making Dysfunction:&lt;/strong&gt; The decision-making process is unclear, constantly changing, or involves people who refuse to meet with you.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Your Gut:&lt;/strong&gt; Sometimes you just know. That intuition, that Spidey sense—don’t ignore it. Your subconscious is picking up on signals your conscious mind hasn’t fully processed yet.&lt;/p&gt;
&lt;h2 id=&#34;h-situational-awareness-matters-in-sales&#34;&gt;&lt;strong&gt;Situational Awareness Matters in Sales&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Take a look at the deals you’re working on right now. If you’re working on an opportunity that everything inside you says is not going to close, if the people around you are telling you it’s not going to close, maybe it’s time to pick up your sticks and walk away.&lt;/p&gt;
&lt;p&gt;And if you don’t feel like you have the ability to walk away, perhaps it’s time to take a deeper, harder look at your pipeline and decide whether prospecting is your issue—not the fact that you’ve got bad deals in your pipe.&lt;/p&gt;
&lt;p&gt;Remember, in complex deals, situation awareness matters. You must always know where the exit is. And the best exit strategy is having so many options that walking away from bad deals becomes easy.&lt;/p&gt;
&lt;p&gt;Top sales pros don’t just know where the exit is, and they’re not afraid to use it.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Hear more about how Ultra-High Performers sniff out bad deals on the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-avoid-wasting-time-on-bad-deals-podcast/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Podcast&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/top-sales-pros-know-when-to-exit-bad-deals-money-monday/</link>
                <pubDate>Mon, 09 Jun 2025 09:48:00 &#43;0000</pubDate>
                <itunes:duration>568</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>5 Ways to Sell More by Uniting Sales and Marketing</itunes:title>
                <title>5 Ways to Sell More by Uniting Sales and Marketing</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Your sales team just closed a $50K deal. Marketing takes credit because the prospect downloaded three whitepapers. Sales takes credit because they nurtured the relationship for six months. Meanwhile, you&amp;#8217;re wondering why this kind of success feels so random—and why similar prospects are slipping away.&lt;/p&gt;
&lt;p&gt;Companies with misaligned sales and marketing teams waste more leads and see annual revenue decline. But businesses that achieve true alignment? They close more deals and grow revenue faster year-over-year.&lt;/p&gt;
&lt;p&gt;The difference isn&amp;#8217;t talent, budget, or market conditions. It&amp;#8217;s whether your marketing and sales teams are pulling in the same direction or accidentally sabotaging each other.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-clashing-departments-can-crash-your-bottom-line&#34;&gt;&lt;strong&gt;Clashing Departments Can Crash Your Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The consequences of misalignment between sales and marketing are significant. One common side effect is sales teams complaining about the quality of leads generated by marketing, often dismissing them as &amp;#8220;bad leads.&amp;#8221;&amp;#160;&lt;/p&gt;
&lt;p&gt;Another issue is messaging. Marketing can be blind to the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/3-reasons-most-value-propositions-fail-and-what-to-do-about-it/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;value propositions&lt;/a&gt; &lt;/strong&gt;that are working for sales if they do not understand the sellers’ pitches and approach to closing deals. Their messaging is stale and ineffectual, completely disconnected from where sellers are finding success.&lt;/p&gt;
&lt;p&gt;When marketing and sales have different metrics or goals, it leads to a breakdown in communication and a lack of shared understanding. That misalignment hampers productivity, damaging morale and impacting your bottom line.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-start-with-the-customer-journey&#34;&gt;&lt;strong&gt;Start With the Customer Journey&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The most important aspect that sales and marketing need to align on is the customer journey. This involves mapping out every touchpoint—from initial awareness to final purchase to customer retention.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Map the customer journey together—then act on it.&lt;/strong&gt; This shared blueprint reveals exactly when prospects are ready for direct outreach versus when they need more nurturing.&lt;/p&gt;
&lt;p&gt;The payoff is immediate: Marketing delivers leads at peak readiness, while sales focuses their time on prospects most likely to convert. When both teams operate from the same customer journey map, handoffs become seamless and conversion rates climb.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-tackle-sales-objections-together&#34;&gt;&lt;strong&gt;Tackle Sales Objections Together&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Every sales professional understands that the path to a closed deal is rarely a straight line. It&amp;#8217;s often a zig-zag through questions, doubts, and hesitations from prospects.&lt;/p&gt;
&lt;p&gt;Marketing’s role is to help develop messaging and collateral assets that help the sales team deal with these objections. This includes essential resources like case studies, white papers, product demonstrations, and ROI calculators. With the support of marketing materials, sellers have the resources to back up their pitch, highlight benefits, and keep buyers engaged.&lt;/p&gt;
&lt;p&gt;Most teams fail to communicate. Marketing creates polished but generic materials that sales doesn’t know exist. Sales knows which objections are the hardest to overcome but doesn’t have specific collateral to counter them.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The winning approach:&lt;/strong&gt; Sales documents the top 5 &lt;a href=&#34;https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;objections&lt;/strong&gt;&lt;/a&gt; that derail deals, complete with context about when and why they surface. Marketing then builds laser-focused tools to address these concerns. Think comparison sheets for &amp;#8220;your competitor is cheaper,&amp;#8221; implementation timelines for &amp;#8220;this seems too complex,&amp;#8221; or peer testimonials for &amp;#8220;we&amp;#8217;re not sure this works in our industry.&amp;#8221;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Close the loop:&lt;/strong&gt; Sales reports back on which materials move deals forward and which fall flat. Marketing iterates based on real-world results. This feedback cycle shifts objection-handling from guesswork into a refined system that consistently converts hesitation into confidence.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-get-sales-and-marketing-aligned-now&#34;&gt;&lt;strong&gt;Get Sales and Marketing Aligned Now&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;How can businesses foster a stronger cohesion between sales and marketing? Here are six key strategies:&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-establish-shared-goals-and-metrics&#34;&gt;&lt;strong&gt;Establish Shared Goals and Metrics&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Sales and marketing should work together to define common objectives and &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/why-talk-time-is-the-worst-kpi-for-measuring-sales-performance-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;key performance indicators&lt;/a&gt; &lt;/strong&gt;(KPIs). &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Action item:&lt;/strong&gt; Schedule a joint planning session within the next 2 weeks to agree on 3-5 shared KPIs, such as the conversion rate from marketing qualified leads (MQLs) to sales qualified leads (SQLs).&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-foster-open-communication&#34;&gt;&lt;strong&gt;Foster Open Communication&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Regular communication is essential. Sales and marketing teams should meet frequently to share insights, discuss challenges, and provide feedback.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Action item:&lt;/strong&gt; Institute weekly 30-minute alignment calls where sales shares feedback on lead quality and marketing reports on campaign performance.&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-develop-a-unified-customer-journey-map&#34;&gt;&lt;strong&gt;Develop a Unified Customer Journey Map&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Sales and marketing must collaborate to create a comprehensive map that outlines every touchpoint and identifies opportunities for engagement.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Action item&lt;/strong&gt;: Schedule monthly journey-mapping sessions where both teams review touchpoint data, identify gaps, and agree on lead scoring criteria.&amp;#160;&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-create-consensus-on-responsibilities&#34;&gt;&lt;strong&gt;Create Consensus On Responsibilities&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Define the expectations and responsibilities of both sales and marketing. Outline lead qualification criteria, follow-up procedures, and other key processes to ensure clarity and accountability.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Action item:&lt;/strong&gt; Document and get both teams to agree on what constitutes a qualified lead, response timeframes, and follow-up requirements.&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-embrace-a-customer-centric-approach&#34;&gt;&lt;strong&gt;Embrace a Customer-Centric Approach&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;When sales and marketing think alike, they can work together to deliver a seamless and consistent journey, building trust and loyalty.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Action item: &lt;/strong&gt;Implement a monthly &amp;#8220;customer journey audit&amp;#8221; where one team member from sales and one from marketing jointly follow up with 3 customers who purchased in the last 90 days to identify friction points, unexpected value drivers, and missed opportunities in their buying experience, then present joint recommendations.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-make-the-choice-to-change&#34;&gt;Make the Choice to Change&lt;/h2&gt;
&lt;p&gt;Start today with building the roadmap: shared goals, open communication, unified customer journeys, and collaborative objection-handling.&lt;/p&gt;
&lt;p&gt;The choice is clear. Continue operating with sales and marketing working separately or unite them into a revenue-generating machine.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Learn more about uniting sales and marking, tackling objections, and skyrocketing your revenue by taking sales training courses through &lt;a href=&#34;http://learn.salesgravy.com&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Sales Gravy University.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Your sales team just closed a $50K deal. Marketing takes credit because the prospect downloaded three whitepapers. Sales takes credit because they nurtured the relationship for six months. Meanwhile, you’re wondering why this kind of success feels so random—and why similar prospects are slipping away.</p>
<p>Companies with misaligned sales and marketing teams waste more leads and see annual revenue decline. But businesses that achieve true alignment? They close more deals and grow revenue faster year-over-year.</p>
<p>The difference isn’t talent, budget, or market conditions. It’s whether your marketing and sales teams are pulling in the same direction or accidentally sabotaging each other.</p>
<h2 id="h-clashing-departments-can-crash-your-bottom-line"><strong>Clashing Departments Can Crash Your Bottom Line</strong></h2>
<p>The consequences of misalignment between sales and marketing are significant. One common side effect is sales teams complaining about the quality of leads generated by marketing, often dismissing them as “bad leads.” </p>
<p>Another issue is messaging. Marketing can be blind to the <strong><a href="https://salesgravy.com/3-reasons-most-value-propositions-fail-and-what-to-do-about-it/" rel="nofollow">value propositions</a> </strong>that are working for sales if they do not understand the sellers’ pitches and approach to closing deals. Their messaging is stale and ineffectual, completely disconnected from where sellers are finding success.</p>
<p>When marketing and sales have different metrics or goals, it leads to a breakdown in communication and a lack of shared understanding. That misalignment hampers productivity, damaging morale and impacting your bottom line.</p>
<h2 id="h-start-with-the-customer-journey"><strong>Start With the Customer Journey</strong></h2>
<p>The most important aspect that sales and marketing need to align on is the customer journey. This involves mapping out every touchpoint—from initial awareness to final purchase to customer retention. </p>
<p><strong>Map the customer journey together—then act on it.</strong> This shared blueprint reveals exactly when prospects are ready for direct outreach versus when they need more nurturing.</p>
<p>The payoff is immediate: Marketing delivers leads at peak readiness, while sales focuses their time on prospects most likely to convert. When both teams operate from the same customer journey map, handoffs become seamless and conversion rates climb.</p>
<h2 id="h-tackle-sales-objections-together"><strong>Tackle Sales Objections Together</strong></h2>
<p>Every sales professional understands that the path to a closed deal is rarely a straight line. It’s often a zig-zag through questions, doubts, and hesitations from prospects.</p>
<p>Marketing’s role is to help develop messaging and collateral assets that help the sales team deal with these objections. This includes essential resources like case studies, white papers, product demonstrations, and ROI calculators. With the support of marketing materials, sellers have the resources to back up their pitch, highlight benefits, and keep buyers engaged.</p>
<p>Most teams fail to communicate. Marketing creates polished but generic materials that sales doesn’t know exist. Sales knows which objections are the hardest to overcome but doesn’t have specific collateral to counter them.</p>
<p><strong>The winning approach:</strong> Sales documents the top 5 <a href="https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/" rel="nofollow"><strong>objections</strong></a> that derail deals, complete with context about when and why they surface. Marketing then builds laser-focused tools to address these concerns. Think comparison sheets for “your competitor is cheaper,” implementation timelines for “this seems too complex,” or peer testimonials for “we’re not sure this works in our industry.”</p>
<p><strong>Close the loop:</strong> Sales reports back on which materials move deals forward and which fall flat. Marketing iterates based on real-world results. This feedback cycle shifts objection-handling from guesswork into a refined system that consistently converts hesitation into confidence.</p>
<h2 id="h-get-sales-and-marketing-aligned-now"><strong>Get Sales and Marketing Aligned Now</strong></h2>
<p>How can businesses foster a stronger cohesion between sales and marketing? Here are six key strategies:</p>
<h4 id="h-establish-shared-goals-and-metrics"><strong>Establish Shared Goals and Metrics</strong></h4>
<p>Sales and marketing should work together to define common objectives and <strong><a href="https://salesgravy.com/why-talk-time-is-the-worst-kpi-for-measuring-sales-performance-ask-jeb/" rel="nofollow">key performance indicators</a> </strong>(KPIs). </p>
<p><strong>Action item:</strong> Schedule a joint planning session within the next 2 weeks to agree on 3-5 shared KPIs, such as the conversion rate from marketing qualified leads (MQLs) to sales qualified leads (SQLs).</p>
<h4 id="h-foster-open-communication"><strong>Foster Open Communication</strong></h4>
<p>Regular communication is essential. Sales and marketing teams should meet frequently to share insights, discuss challenges, and provide feedback. </p>
<p><strong>Action item:</strong> Institute weekly 30-minute alignment calls where sales shares feedback on lead quality and marketing reports on campaign performance.</p>
<h4 id="h-develop-a-unified-customer-journey-map"><strong>Develop a Unified Customer Journey Map</strong></h4>
<p>Sales and marketing must collaborate to create a comprehensive map that outlines every touchpoint and identifies opportunities for engagement. </p>
<p><strong>Action item</strong>: Schedule monthly journey-mapping sessions where both teams review touchpoint data, identify gaps, and agree on lead scoring criteria. </p>
<h4 id="h-create-consensus-on-responsibilities"><strong>Create Consensus On Responsibilities</strong></h4>
<p>Define the expectations and responsibilities of both sales and marketing. Outline lead qualification criteria, follow-up procedures, and other key processes to ensure clarity and accountability. </p>
<p><strong>Action item:</strong> Document and get both teams to agree on what constitutes a qualified lead, response timeframes, and follow-up requirements.</p>
<h4 id="h-embrace-a-customer-centric-approach"><strong>Embrace a Customer-Centric Approach</strong></h4>
<p>When sales and marketing think alike, they can work together to deliver a seamless and consistent journey, building trust and loyalty. </p>
<p><strong>Action item: </strong>Implement a monthly “customer journey audit” where one team member from sales and one from marketing jointly follow up with 3 customers who purchased in the last 90 days to identify friction points, unexpected value drivers, and missed opportunities in their buying experience, then present joint recommendations.</p>
<h2 id="h-make-the-choice-to-change">Make the Choice to Change</h2>
<p>Start today with building the roadmap: shared goals, open communication, unified customer journeys, and collaborative objection-handling.</p>
<p>The choice is clear. Continue operating with sales and marketing working separately or unite them into a revenue-generating machine.</p>
<hr/>
<p>Learn more about uniting sales and marking, tackling objections, and skyrocketing your revenue by taking sales training courses through <a href="http://learn.salesgravy.com" rel="nofollow"><strong>Sales Gravy University.</strong></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Your sales team just closed a $50K deal. Marketing takes credit because the prospect downloaded three whitepapers. Sales takes credit because they nurtured the relationship for six months. Meanwhile, you’re wondering why this kind of success feels so random—and why similar prospects are slipping away.&lt;/p&gt;
&lt;p&gt;Companies with misaligned sales and marketing teams waste more leads and see annual revenue decline. But businesses that achieve true alignment? They close more deals and grow revenue faster year-over-year.&lt;/p&gt;
&lt;p&gt;The difference isn’t talent, budget, or market conditions. It’s whether your marketing and sales teams are pulling in the same direction or accidentally sabotaging each other.&lt;/p&gt;
&lt;h2 id=&#34;h-clashing-departments-can-crash-your-bottom-line&#34;&gt;&lt;strong&gt;Clashing Departments Can Crash Your Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The consequences of misalignment between sales and marketing are significant. One common side effect is sales teams complaining about the quality of leads generated by marketing, often dismissing them as “bad leads.” &lt;/p&gt;
&lt;p&gt;Another issue is messaging. Marketing can be blind to the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/3-reasons-most-value-propositions-fail-and-what-to-do-about-it/&#34; rel=&#34;nofollow&#34;&gt;value propositions&lt;/a&gt; &lt;/strong&gt;that are working for sales if they do not understand the sellers’ pitches and approach to closing deals. Their messaging is stale and ineffectual, completely disconnected from where sellers are finding success.&lt;/p&gt;
&lt;p&gt;When marketing and sales have different metrics or goals, it leads to a breakdown in communication and a lack of shared understanding. That misalignment hampers productivity, damaging morale and impacting your bottom line.&lt;/p&gt;
&lt;h2 id=&#34;h-start-with-the-customer-journey&#34;&gt;&lt;strong&gt;Start With the Customer Journey&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The most important aspect that sales and marketing need to align on is the customer journey. This involves mapping out every touchpoint—from initial awareness to final purchase to customer retention. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Map the customer journey together—then act on it.&lt;/strong&gt; This shared blueprint reveals exactly when prospects are ready for direct outreach versus when they need more nurturing.&lt;/p&gt;
&lt;p&gt;The payoff is immediate: Marketing delivers leads at peak readiness, while sales focuses their time on prospects most likely to convert. When both teams operate from the same customer journey map, handoffs become seamless and conversion rates climb.&lt;/p&gt;
&lt;h2 id=&#34;h-tackle-sales-objections-together&#34;&gt;&lt;strong&gt;Tackle Sales Objections Together&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Every sales professional understands that the path to a closed deal is rarely a straight line. It’s often a zig-zag through questions, doubts, and hesitations from prospects.&lt;/p&gt;
&lt;p&gt;Marketing’s role is to help develop messaging and collateral assets that help the sales team deal with these objections. This includes essential resources like case studies, white papers, product demonstrations, and ROI calculators. With the support of marketing materials, sellers have the resources to back up their pitch, highlight benefits, and keep buyers engaged.&lt;/p&gt;
&lt;p&gt;Most teams fail to communicate. Marketing creates polished but generic materials that sales doesn’t know exist. Sales knows which objections are the hardest to overcome but doesn’t have specific collateral to counter them.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The winning approach:&lt;/strong&gt; Sales documents the top 5 &lt;a href=&#34;https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;objections&lt;/strong&gt;&lt;/a&gt; that derail deals, complete with context about when and why they surface. Marketing then builds laser-focused tools to address these concerns. Think comparison sheets for “your competitor is cheaper,” implementation timelines for “this seems too complex,” or peer testimonials for “we’re not sure this works in our industry.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Close the loop:&lt;/strong&gt; Sales reports back on which materials move deals forward and which fall flat. Marketing iterates based on real-world results. This feedback cycle shifts objection-handling from guesswork into a refined system that consistently converts hesitation into confidence.&lt;/p&gt;
&lt;h2 id=&#34;h-get-sales-and-marketing-aligned-now&#34;&gt;&lt;strong&gt;Get Sales and Marketing Aligned Now&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;How can businesses foster a stronger cohesion between sales and marketing? Here are six key strategies:&lt;/p&gt;
&lt;h4 id=&#34;h-establish-shared-goals-and-metrics&#34;&gt;&lt;strong&gt;Establish Shared Goals and Metrics&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Sales and marketing should work together to define common objectives and &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/why-talk-time-is-the-worst-kpi-for-measuring-sales-performance-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;key performance indicators&lt;/a&gt; &lt;/strong&gt;(KPIs). &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Action item:&lt;/strong&gt; Schedule a joint planning session within the next 2 weeks to agree on 3-5 shared KPIs, such as the conversion rate from marketing qualified leads (MQLs) to sales qualified leads (SQLs).&lt;/p&gt;
&lt;h4 id=&#34;h-foster-open-communication&#34;&gt;&lt;strong&gt;Foster Open Communication&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Regular communication is essential. Sales and marketing teams should meet frequently to share insights, discuss challenges, and provide feedback. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Action item:&lt;/strong&gt; Institute weekly 30-minute alignment calls where sales shares feedback on lead quality and marketing reports on campaign performance.&lt;/p&gt;
&lt;h4 id=&#34;h-develop-a-unified-customer-journey-map&#34;&gt;&lt;strong&gt;Develop a Unified Customer Journey Map&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Sales and marketing must collaborate to create a comprehensive map that outlines every touchpoint and identifies opportunities for engagement. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Action item&lt;/strong&gt;: Schedule monthly journey-mapping sessions where both teams review touchpoint data, identify gaps, and agree on lead scoring criteria. &lt;/p&gt;
&lt;h4 id=&#34;h-create-consensus-on-responsibilities&#34;&gt;&lt;strong&gt;Create Consensus On Responsibilities&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Define the expectations and responsibilities of both sales and marketing. Outline lead qualification criteria, follow-up procedures, and other key processes to ensure clarity and accountability. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Action item:&lt;/strong&gt; Document and get both teams to agree on what constitutes a qualified lead, response timeframes, and follow-up requirements.&lt;/p&gt;
&lt;h4 id=&#34;h-embrace-a-customer-centric-approach&#34;&gt;&lt;strong&gt;Embrace a Customer-Centric Approach&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;When sales and marketing think alike, they can work together to deliver a seamless and consistent journey, building trust and loyalty. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Action item: &lt;/strong&gt;Implement a monthly “customer journey audit” where one team member from sales and one from marketing jointly follow up with 3 customers who purchased in the last 90 days to identify friction points, unexpected value drivers, and missed opportunities in their buying experience, then present joint recommendations.&lt;/p&gt;
&lt;h2 id=&#34;h-make-the-choice-to-change&#34;&gt;Make the Choice to Change&lt;/h2&gt;
&lt;p&gt;Start today with building the roadmap: shared goals, open communication, unified customer journeys, and collaborative objection-handling.&lt;/p&gt;
&lt;p&gt;The choice is clear. Continue operating with sales and marketing working separately or unite them into a revenue-generating machine.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Learn more about uniting sales and marking, tackling objections, and skyrocketing your revenue by taking sales training courses through &lt;a href=&#34;http://learn.salesgravy.com&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Sales Gravy University.&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/5-ways-to-sell-more-by-uniting-sales-and-marketing/</link>
                <pubDate>Thu, 05 Jun 2025 22:41:00 &#43;0000</pubDate>
                <itunes:duration>1618</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Why Talk Time is the Worst KPI for Measuring Sales Performance (Ask Jeb)</itunes:title>
                <title>Why Talk Time is the Worst KPI for Measuring Sales Performance (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s a question that&amp;#8217;ll make your head spin: What do you do when your top performer is crushing quota but not hitting a required talk time KPI?&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the question posed by Josh Robich and Josh Nelson from Nashville. Josh Nelson ranked 18th out of 130 reps in his first full year at a new company, but he was consistently falling short of the company&amp;#8217;s sacred talk time metric of 3 hours per day, averaging only 2.5 hours instead.&lt;/p&gt;
&lt;p&gt;Meanwhile, his company is obsessed with using talk time as its primary &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-measure-sales-success-with-key-performance-indicators/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;KPI&lt;/a&gt; &lt;/strong&gt;to measure sales effectiveness.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re shaking your head right now, you&amp;#8217;re not alone. Obsessing over the talk time KPI rather than actual sales outcomes is one of the most backward approaches to sales management I see today, and it&amp;#8217;s costing companies their best talent.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-moneyball-problem-when-metrics-become-religion&#34;&gt;&lt;strong&gt;The Moneyball Problem: When Metrics Become Religion&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Remember the movie &lt;em&gt;Moneyball&lt;/em&gt;? Billy Beane revolutionized baseball by focusing on on-base percentage instead of traditional stats that looked impressive but didn&amp;#8217;t correlate with winning games. He found a metric that predicted success.&lt;/p&gt;
&lt;p&gt;Talk time is the opposite of Moneyball. It&amp;#8217;s a &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/in-field-sales-driving-is-not-an-accomplishment-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;vanity metric&lt;/a&gt;&lt;/strong&gt; that makes leaders feel like they&amp;#8217;re managing performance when all they are really doing is measuring noise.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s the brutal truth: &lt;em&gt;Talk time means absolutely nothing if it doesn&amp;#8217;t drive revenue. It means nothing if the conversations are shallow, non-productive, or a poor buying experience.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;You can have reps talking for 4 hours a day who are dead last on your ranking report, while someone like Josh is closing deals left and right with only 2.5 hours of phone time. Which one would you rather have on your team?&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-talk-time-is-a-lazy-leader-s-crutch&#34;&gt;&lt;strong&gt;Why Talk Time Is a Lazy Leader&amp;#8217;s Crutch&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The reason companies fixate on vanity metrics like talk time is because it&amp;#8217;s easy. It requires zero investment in actual coaching, observation, or skill development.&lt;/p&gt;
&lt;p&gt;Think about it: It&amp;#8217;s much easier to look at a dashboard and say, &amp;#8220;You need to talk more,&amp;#8221; than it is to actually listen to calls, analyze technique, and provide meaningful feedback on discovery questions, objection handling, or closing skills.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s what happens when you manage this way: You drive away your best performers and enable your worst ones.&lt;/p&gt;
&lt;p&gt;Your top performers get frustrated because they&amp;#8217;re being penalized for efficiency. Your bottom performers get comfortable because they can hit their talk time numbers while producing nothing of value.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-actually-matters-kpis-that-move-the-needle&#34;&gt;&lt;strong&gt;What Actually Matters: KPIs That Move the Needle&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Instead of obsessing over how long reps are talking, and other vanity KPIs, smart sales leaders focus on outcome-driven metrics that actually correlate with sales performance and closing deals.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-first-time-appointments&#34;&gt;&lt;strong&gt;First-Time Appointments&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;How many new conversations is each rep having? In sales, FTAs are your Moneyball. If a rep isn’t setting enough first-time appointments, they are sub-optimizing their sales potential.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-next-step-conversion-rates&#34;&gt;&lt;strong&gt;Next Step Conversion Rates&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;What percentage of first-time appointments convert to second appointments? This tells you everything about relationship building, discovery skills, and value articulation. If Josh is converting at a higher rate with less talk time, he&amp;#8217;s simply more effective per conversation.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-show-rates&#34;&gt;&lt;strong&gt;Show Rates&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;How many scheduled appointments actually happen? This reveals qualification skills, the ability to create urgency and commitment, and the quality of prospecting conversations.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-pipeline-velocity&#34;&gt;&lt;strong&gt;Pipeline Velocity&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;How quickly are deals moving through your sales process? This shows you who&amp;#8217;s truly building momentum versus who&amp;#8217;s just having long conversations that stall deals in the pipeline.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-revenue-per-hour&#34;&gt;&lt;strong&gt;Revenue Per Hour&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The ultimate sales efficiency KPI is who is generating the most revenue per hour of phone time.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-obsessing-over-the-kpi-and-start-coaching&#34;&gt;&lt;strong&gt;Stop Obsessing Over the KPI and Start Coaching&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you shift your focus to outcome metrics, everything changes. Instead of telling reps to &amp;#8220;talk more,&amp;#8221; you can provide specific, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/feedback-drives-sales-performance/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;actionable coaching&lt;/a&gt;:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;For the rep who has great first-time appointment numbers but poor conversion rates&lt;/strong&gt;: Focus on discovery questions, relationship building, and value articulation.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;For the rep with high talk time but low revenue&lt;/strong&gt;: They&amp;#8217;re probably becoming friends instead of salespeople. Coach them on advancing the sale and creating urgency.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;For the efficient closer like Josh&lt;/strong&gt;: Analyze their process and see where small improvements could yield massive results. Maybe 10 more minutes per call to deepen discovery could move them from 18th to No. 1.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-process-makes-the-difference&#34;&gt;&lt;strong&gt;The Process Makes the Difference&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what I loved about Josh&amp;#8217;s situation: His mentor noted that Josh &amp;#8220;literally follows the script&amp;#8221; and holds up the paper saying, &amp;#8220;It says it right here, so I do it.&amp;#8221;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the power of a repeatable, proven process. While other reps with more talk time were struggling because they didn&amp;#8217;t follow the system, Josh was winning because he had the discipline to execute consistently.&lt;/p&gt;
&lt;p&gt;This is pure &lt;em&gt;Fanatical Prospecting&lt;/em&gt; in action: Success isn&amp;#8217;t about working harder or longer—it&amp;#8217;s about working the system with precision and discipline.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-balance-between-quality-and-quantity&#34;&gt;&lt;strong&gt;The Balance Between Quality and Quantity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Don&amp;#8217;t misunderstand me—quality conversations absolutely matter. You don&amp;#8217;t want reps burning through leads with transactional, 2-minute calls. But you also can&amp;#8217;t let &amp;#8220;quality&amp;#8221; become an excuse for inefficiency.&lt;/p&gt;
&lt;p&gt;The sweet spot is having enough conversations to fill your pipeline while making each conversation count. Use talk time as one data point among many, not as your primary success metric.&lt;/p&gt;
&lt;p&gt;If someone has extremely low talk time (say, 1 hour per day) and poor conversion rates, they&amp;#8217;re probably rushing through calls. If someone has extremely high talk time but poor results, they&amp;#8217;re probably avoiding the hard parts of selling—like asking for the appointment or creating urgency.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-action-plan-making-the-shift&#34;&gt;&lt;strong&gt;Your Action Plan: Making the Shift&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;If you&amp;#8217;re a sales leader:&lt;/strong&gt;&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Audit your current metrics.&lt;/strong&gt; What are you measuring, and does it correlate with revenue?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Implement outcome-based KPIs.&lt;/strong&gt; Track first-time appointments, conversion rates, and show rates alongside talk time.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Invest in call coaching.&lt;/strong&gt; Listen to your reps&amp;#8217; calls and provide specific feedback on technique, not just effort.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Stop penalizing efficiency.&lt;/strong&gt; If someone is hitting their numbers with less talk time, study their process instead of criticizing their hours.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;strong&gt;If you&amp;#8217;re a sales rep:&lt;/strong&gt;&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Self-coach relentlessly.&lt;/strong&gt; Track your own ratios and identify where small improvements could yield big results.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Follow your process religiously.&lt;/strong&gt; Like Josh, have the discipline to execute your proven system consistently.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Focus on effectiveness, not activity.&lt;/strong&gt; Your job isn&amp;#8217;t to clock hours—it&amp;#8217;s to move deals forward with purpose.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Stop being a slave to lazy metrics. Talk time might feel like objective measurement, but it&amp;#8217;s actually just noise disguised as data.&lt;/p&gt;
&lt;p&gt;The best sales organizations measure what matters: conversations that convert, relationships that advance, and revenue that compounds.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how you build a championship sales team. That&amp;#8217;s how you develop elite performers. And that&amp;#8217;s how you stop losing your best people to companies that understand what really drives results.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Learn how to boost performance and retain top talent with practical &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/strength-based-coaching-for-sales-leaders&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;strength-based coaching strategies&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;

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                <description><![CDATA[<p>Here’s a question that’ll make your head spin: What do you do when your top performer is crushing quota but not hitting a required talk time KPI?</p>
<p>That’s the question posed by Josh Robich and Josh Nelson from Nashville. Josh Nelson ranked 18th out of 130 reps in his first full year at a new company, but he was consistently falling short of the company’s sacred talk time metric of 3 hours per day, averaging only 2.5 hours instead.</p>
<p>Meanwhile, his company is obsessed with using talk time as its primary <strong><a href="https://salesgravy.com/how-to-measure-sales-success-with-key-performance-indicators/" rel="nofollow">KPI</a> </strong>to measure sales effectiveness.</p>
<p>If you’re shaking your head right now, you’re not alone. Obsessing over the talk time KPI rather than actual sales outcomes is one of the most backward approaches to sales management I see today, and it’s costing companies their best talent.</p>
<h2 id="h-the-moneyball-problem-when-metrics-become-religion"><strong>The Moneyball Problem: When Metrics Become Religion</strong></h2>
<p>Remember the movie <em>Moneyball</em>? Billy Beane revolutionized baseball by focusing on on-base percentage instead of traditional stats that looked impressive but didn’t correlate with winning games. He found a metric that predicted success.</p>
<p>Talk time is the opposite of Moneyball. It’s a <strong><a href="https://salesgravy.com/in-field-sales-driving-is-not-an-accomplishment-money-monday/" rel="nofollow">vanity metric</a></strong> that makes leaders feel like they’re managing performance when all they are really doing is measuring noise.</p>
<p>Here’s the brutal truth: <em>Talk time means absolutely nothing if it doesn’t drive revenue. It means nothing if the conversations are shallow, non-productive, or a poor buying experience.</em></p>
<p>You can have reps talking for 4 hours a day who are dead last on your ranking report, while someone like Josh is closing deals left and right with only 2.5 hours of phone time. Which one would you rather have on your team?</p>
<h2 id="h-why-talk-time-is-a-lazy-leader-s-crutch"><strong>Why Talk Time Is a Lazy Leader’s Crutch</strong></h2>
<p>The reason companies fixate on vanity metrics like talk time is because it’s easy. It requires zero investment in actual coaching, observation, or skill development.</p>
<p>Think about it: It’s much easier to look at a dashboard and say, “You need to talk more,” than it is to actually listen to calls, analyze technique, and provide meaningful feedback on discovery questions, objection handling, or closing skills.</p>
<p>But here’s what happens when you manage this way: You drive away your best performers and enable your worst ones.</p>
<p>Your top performers get frustrated because they’re being penalized for efficiency. Your bottom performers get comfortable because they can hit their talk time numbers while producing nothing of value.</p>
<h2 id="h-what-actually-matters-kpis-that-move-the-needle"><strong>What Actually Matters: KPIs That Move the Needle</strong></h2>
<p>Instead of obsessing over how long reps are talking, and other vanity KPIs, smart sales leaders focus on outcome-driven metrics that actually correlate with sales performance and closing deals.</p>
<h3 id="h-first-time-appointments"><strong>First-Time Appointments</strong></h3>
<p>How many new conversations is each rep having? In sales, FTAs are your Moneyball. If a rep isn’t setting enough first-time appointments, they are sub-optimizing their sales potential.</p>
<h3 id="h-next-step-conversion-rates"><strong>Next Step Conversion Rates</strong></h3>
<p>What percentage of first-time appointments convert to second appointments? This tells you everything about relationship building, discovery skills, and value articulation. If Josh is converting at a higher rate with less talk time, he’s simply more effective per conversation.</p>
<h3 id="h-show-rates"><strong>Show Rates</strong></h3>
<p>How many scheduled appointments actually happen? This reveals qualification skills, the ability to create urgency and commitment, and the quality of prospecting conversations.</p>
<h3 id="h-pipeline-velocity"><strong>Pipeline Velocity</strong></h3>
<p>How quickly are deals moving through your sales process? This shows you who’s truly building momentum versus who’s just having long conversations that stall deals in the pipeline.</p>
<h3 id="h-revenue-per-hour"><strong>Revenue Per Hour</strong></h3>
<p>The ultimate sales efficiency KPI is who is generating the most revenue per hour of phone time.</p>
<h2 id="h-stop-obsessing-over-the-kpi-and-start-coaching"><strong>Stop Obsessing Over the KPI and Start Coaching</strong></h2>
<p>When you shift your focus to outcome metrics, everything changes. Instead of telling reps to “talk more,” you can provide specific, <strong><a href="https://salesgravy.com/feedback-drives-sales-performance/" rel="nofollow">actionable coaching</a>:</strong></p>
<p><strong>For the rep who has great first-time appointment numbers but poor conversion rates</strong>: Focus on discovery questions, relationship building, and value articulation.</p>
<p><strong>For the rep with high talk time but low revenue</strong>: They’re probably becoming friends instead of salespeople. Coach them on advancing the sale and creating urgency.</p>
<p><strong>For the efficient closer like Josh</strong>: Analyze their process and see where small improvements could yield massive results. Maybe 10 more minutes per call to deepen discovery could move them from 18th to No. 1.</p>
<h2 id="h-the-process-makes-the-difference"><strong>The Process Makes the Difference</strong></h2>
<p>Here’s what I loved about Josh’s situation: His mentor noted that Josh “literally follows the script” and holds up the paper saying, “It says it right here, so I do it.”</p>
<p>That’s the power of a repeatable, proven process. While other reps with more talk time were struggling because they didn’t follow the system, Josh was winning because he had the discipline to execute consistently.</p>
<p>This is pure <em>Fanatical Prospecting</em> in action: Success isn’t about working harder or longer—it’s about working the system with precision and discipline.</p>
<h2 id="h-the-balance-between-quality-and-quantity"><strong>The Balance Between Quality and Quantity</strong></h2>
<p>Don’t misunderstand me—quality conversations absolutely matter. You don’t want reps burning through leads with transactional, 2-minute calls. But you also can’t let “quality” become an excuse for inefficiency.</p>
<p>The sweet spot is having enough conversations to fill your pipeline while making each conversation count. Use talk time as one data point among many, not as your primary success metric.</p>
<p>If someone has extremely low talk time (say, 1 hour per day) and poor conversion rates, they’re probably rushing through calls. If someone has extremely high talk time but poor results, they’re probably avoiding the hard parts of selling—like asking for the appointment or creating urgency.</p>
<h2 id="h-your-action-plan-making-the-shift"><strong>Your Action Plan: Making the Shift</strong></h2>
<p><strong>If you’re a sales leader:</strong></p>
<ol>
<li><strong>Audit your current metrics.</strong> What are you measuring, and does it correlate with revenue?</li>
<li><strong>Implement outcome-based KPIs.</strong> Track first-time appointments, conversion rates, and show rates alongside talk time.</li>
<li><strong>Invest in call coaching.</strong> Listen to your reps’ calls and provide specific feedback on technique, not just effort.</li>
<li><strong>Stop penalizing efficiency.</strong> If someone is hitting their numbers with less talk time, study their process instead of criticizing their hours.</li>
</ol>
<p><strong>If you’re a sales rep:</strong></p>
<ol>
<li><strong>Self-coach relentlessly.</strong> Track your own ratios and identify where small improvements could yield big results.</li>
<li><strong>Follow your process religiously.</strong> Like Josh, have the discipline to execute your proven system consistently.</li>
<li><strong>Focus on effectiveness, not activity.</strong> Your job isn’t to clock hours—it’s to move deals forward with purpose.</li>
</ol>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>Stop being a slave to lazy metrics. Talk time might feel like objective measurement, but it’s actually just noise disguised as data.</p>
<p>The best sales organizations measure what matters: conversations that convert, relationships that advance, and revenue that compounds.</p>
<p>That’s how you build a championship sales team. That’s how you develop elite performers. And that’s how you stop losing your best people to companies that understand what really drives results.</p>
<hr/>
<p>Learn how to boost performance and retain top talent with practical <strong><a href="https://www.salesgravy.university/courses/strength-based-coaching-for-sales-leaders" rel="nofollow">strength-based coaching strategies</a>.</strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a question that’ll make your head spin: What do you do when your top performer is crushing quota but not hitting a required talk time KPI?&lt;/p&gt;
&lt;p&gt;That’s the question posed by Josh Robich and Josh Nelson from Nashville. Josh Nelson ranked 18th out of 130 reps in his first full year at a new company, but he was consistently falling short of the company’s sacred talk time metric of 3 hours per day, averaging only 2.5 hours instead.&lt;/p&gt;
&lt;p&gt;Meanwhile, his company is obsessed with using talk time as its primary &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-measure-sales-success-with-key-performance-indicators/&#34; rel=&#34;nofollow&#34;&gt;KPI&lt;/a&gt; &lt;/strong&gt;to measure sales effectiveness.&lt;/p&gt;
&lt;p&gt;If you’re shaking your head right now, you’re not alone. Obsessing over the talk time KPI rather than actual sales outcomes is one of the most backward approaches to sales management I see today, and it’s costing companies their best talent.&lt;/p&gt;
&lt;h2 id=&#34;h-the-moneyball-problem-when-metrics-become-religion&#34;&gt;&lt;strong&gt;The Moneyball Problem: When Metrics Become Religion&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Remember the movie &lt;em&gt;Moneyball&lt;/em&gt;? Billy Beane revolutionized baseball by focusing on on-base percentage instead of traditional stats that looked impressive but didn’t correlate with winning games. He found a metric that predicted success.&lt;/p&gt;
&lt;p&gt;Talk time is the opposite of Moneyball. It’s a &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/in-field-sales-driving-is-not-an-accomplishment-money-monday/&#34; rel=&#34;nofollow&#34;&gt;vanity metric&lt;/a&gt;&lt;/strong&gt; that makes leaders feel like they’re managing performance when all they are really doing is measuring noise.&lt;/p&gt;
&lt;p&gt;Here’s the brutal truth: &lt;em&gt;Talk time means absolutely nothing if it doesn’t drive revenue. It means nothing if the conversations are shallow, non-productive, or a poor buying experience.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;You can have reps talking for 4 hours a day who are dead last on your ranking report, while someone like Josh is closing deals left and right with only 2.5 hours of phone time. Which one would you rather have on your team?&lt;/p&gt;
&lt;h2 id=&#34;h-why-talk-time-is-a-lazy-leader-s-crutch&#34;&gt;&lt;strong&gt;Why Talk Time Is a Lazy Leader’s Crutch&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The reason companies fixate on vanity metrics like talk time is because it’s easy. It requires zero investment in actual coaching, observation, or skill development.&lt;/p&gt;
&lt;p&gt;Think about it: It’s much easier to look at a dashboard and say, “You need to talk more,” than it is to actually listen to calls, analyze technique, and provide meaningful feedback on discovery questions, objection handling, or closing skills.&lt;/p&gt;
&lt;p&gt;But here’s what happens when you manage this way: You drive away your best performers and enable your worst ones.&lt;/p&gt;
&lt;p&gt;Your top performers get frustrated because they’re being penalized for efficiency. Your bottom performers get comfortable because they can hit their talk time numbers while producing nothing of value.&lt;/p&gt;
&lt;h2 id=&#34;h-what-actually-matters-kpis-that-move-the-needle&#34;&gt;&lt;strong&gt;What Actually Matters: KPIs That Move the Needle&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Instead of obsessing over how long reps are talking, and other vanity KPIs, smart sales leaders focus on outcome-driven metrics that actually correlate with sales performance and closing deals.&lt;/p&gt;
&lt;h3 id=&#34;h-first-time-appointments&#34;&gt;&lt;strong&gt;First-Time Appointments&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;How many new conversations is each rep having? In sales, FTAs are your Moneyball. If a rep isn’t setting enough first-time appointments, they are sub-optimizing their sales potential.&lt;/p&gt;
&lt;h3 id=&#34;h-next-step-conversion-rates&#34;&gt;&lt;strong&gt;Next Step Conversion Rates&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;What percentage of first-time appointments convert to second appointments? This tells you everything about relationship building, discovery skills, and value articulation. If Josh is converting at a higher rate with less talk time, he’s simply more effective per conversation.&lt;/p&gt;
&lt;h3 id=&#34;h-show-rates&#34;&gt;&lt;strong&gt;Show Rates&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;How many scheduled appointments actually happen? This reveals qualification skills, the ability to create urgency and commitment, and the quality of prospecting conversations.&lt;/p&gt;
&lt;h3 id=&#34;h-pipeline-velocity&#34;&gt;&lt;strong&gt;Pipeline Velocity&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;How quickly are deals moving through your sales process? This shows you who’s truly building momentum versus who’s just having long conversations that stall deals in the pipeline.&lt;/p&gt;
&lt;h3 id=&#34;h-revenue-per-hour&#34;&gt;&lt;strong&gt;Revenue Per Hour&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The ultimate sales efficiency KPI is who is generating the most revenue per hour of phone time.&lt;/p&gt;
&lt;h2 id=&#34;h-stop-obsessing-over-the-kpi-and-start-coaching&#34;&gt;&lt;strong&gt;Stop Obsessing Over the KPI and Start Coaching&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you shift your focus to outcome metrics, everything changes. Instead of telling reps to “talk more,” you can provide specific, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/feedback-drives-sales-performance/&#34; rel=&#34;nofollow&#34;&gt;actionable coaching&lt;/a&gt;:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;For the rep who has great first-time appointment numbers but poor conversion rates&lt;/strong&gt;: Focus on discovery questions, relationship building, and value articulation.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;For the rep with high talk time but low revenue&lt;/strong&gt;: They’re probably becoming friends instead of salespeople. Coach them on advancing the sale and creating urgency.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;For the efficient closer like Josh&lt;/strong&gt;: Analyze their process and see where small improvements could yield massive results. Maybe 10 more minutes per call to deepen discovery could move them from 18th to No. 1.&lt;/p&gt;
&lt;h2 id=&#34;h-the-process-makes-the-difference&#34;&gt;&lt;strong&gt;The Process Makes the Difference&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s what I loved about Josh’s situation: His mentor noted that Josh “literally follows the script” and holds up the paper saying, “It says it right here, so I do it.”&lt;/p&gt;
&lt;p&gt;That’s the power of a repeatable, proven process. While other reps with more talk time were struggling because they didn’t follow the system, Josh was winning because he had the discipline to execute consistently.&lt;/p&gt;
&lt;p&gt;This is pure &lt;em&gt;Fanatical Prospecting&lt;/em&gt; in action: Success isn’t about working harder or longer—it’s about working the system with precision and discipline.&lt;/p&gt;
&lt;h2 id=&#34;h-the-balance-between-quality-and-quantity&#34;&gt;&lt;strong&gt;The Balance Between Quality and Quantity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Don’t misunderstand me—quality conversations absolutely matter. You don’t want reps burning through leads with transactional, 2-minute calls. But you also can’t let “quality” become an excuse for inefficiency.&lt;/p&gt;
&lt;p&gt;The sweet spot is having enough conversations to fill your pipeline while making each conversation count. Use talk time as one data point among many, not as your primary success metric.&lt;/p&gt;
&lt;p&gt;If someone has extremely low talk time (say, 1 hour per day) and poor conversion rates, they’re probably rushing through calls. If someone has extremely high talk time but poor results, they’re probably avoiding the hard parts of selling—like asking for the appointment or creating urgency.&lt;/p&gt;
&lt;h2 id=&#34;h-your-action-plan-making-the-shift&#34;&gt;&lt;strong&gt;Your Action Plan: Making the Shift&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;If you’re a sales leader:&lt;/strong&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Audit your current metrics.&lt;/strong&gt; What are you measuring, and does it correlate with revenue?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Implement outcome-based KPIs.&lt;/strong&gt; Track first-time appointments, conversion rates, and show rates alongside talk time.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Invest in call coaching.&lt;/strong&gt; Listen to your reps’ calls and provide specific feedback on technique, not just effort.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Stop penalizing efficiency.&lt;/strong&gt; If someone is hitting their numbers with less talk time, study their process instead of criticizing their hours.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;strong&gt;If you’re a sales rep:&lt;/strong&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Self-coach relentlessly.&lt;/strong&gt; Track your own ratios and identify where small improvements could yield big results.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Follow your process religiously.&lt;/strong&gt; Like Josh, have the discipline to execute your proven system consistently.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Focus on effectiveness, not activity.&lt;/strong&gt; Your job isn’t to clock hours—it’s to move deals forward with purpose.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Stop being a slave to lazy metrics. Talk time might feel like objective measurement, but it’s actually just noise disguised as data.&lt;/p&gt;
&lt;p&gt;The best sales organizations measure what matters: conversations that convert, relationships that advance, and revenue that compounds.&lt;/p&gt;
&lt;p&gt;That’s how you build a championship sales team. That’s how you develop elite performers. And that’s how you stop losing your best people to companies that understand what really drives results.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Learn how to boost performance and retain top talent with practical &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/strength-based-coaching-for-sales-leaders&#34; rel=&#34;nofollow&#34;&gt;strength-based coaching strategies&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Wed, 04 Jun 2025 18:26:00 &#43;0000</pubDate>
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                <itunes:title>In Field Sales, Driving is Not an Accomplishment (Money Monday)</itunes:title>
                <title>In Field Sales, Driving is Not an Accomplishment (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;If you are spending more time staring at your windshield instead of looking into your customers&amp;#8217; eyes, you are doing field sales wrong.&amp;#160;&lt;/p&gt;
&lt;p&gt;Over the past couple of years, there&amp;#8217;s been a resurgence in field sales.&amp;#160;Businesses everywhere are adding field salespeople and sending representatives out into the territory to meet with customers face-to-face.&amp;#160;&lt;/p&gt;
&lt;p&gt;And for good reason—human beings buy from human beings. The most powerful way to anchor relationships, solve problems, and sell more is to get in front of your customers.&lt;/p&gt;
&lt;p&gt;With AI creating so much noise in the system, it&amp;#8217;s getting harder to prospect via email and social media. Going out and knocking on doors has become an easier way to connect with people, build relationships, and open up opportunities in your pipeline.&amp;#160;&lt;/p&gt;
&lt;p&gt;And the good news, at least for now, is that prospects are happy to see field sales pros and inviting them in to their businesses and homes.&amp;#160;&lt;/p&gt;
&lt;p&gt;But with the resurgence of outside sales comes an age-old problem: Field salespeople have got to travel to get to customers. And here&amp;#8217;s the brutal reality—the single greatest waste of time for field sales professionals is staring at a windshield.&lt;/p&gt;
&lt;p&gt;On this Money Monday segment of the Sales Gravy Podcast I&amp;#8217;m going to teach you exactly how to minimize windshield time and maximize face time. Because at the end of the day, you don&amp;#8217;t get paid to drive. You get paid to sell.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-windshield-time-delusion&#34;&gt;&lt;strong&gt;The Windshield Time Delusion&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Too many reps delude themselves into believing that driving from one place to another is &amp;#8220;working.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Let&amp;#8217;s get something straight: Driving is not an accomplishment. I don&amp;#8217;t care if you put 100 miles on your vehicle in a day. That doesn&amp;#8217;t mean you accomplished anything meaningful. It just means you drove from one place to the next, burning dinosaurs and wasting time.&lt;/p&gt;
&lt;p&gt;I see this all the time. Reps will drive to one customer, then drive all the way across their territory to another customer, instead of concentrating their work in a single geographic area.&amp;#160;&lt;/p&gt;
&lt;p&gt;They&amp;#8217;ll dead-head out to an appointment, then drive all the way back to the office, passing up dozens of prospects they could have walked into along the way.&lt;/p&gt;
&lt;p&gt;Don’t confuse activity with productivity.&amp;#160; Just because you drove all over creation, that doesn’t mean you had a productive day.&amp;#160;&lt;/p&gt;
&lt;p&gt;Your job is to be in front of customers, not behind a steering wheel. Every minute you spend staring at your windshield is a minute you&amp;#8217;re not building relationships, solving problems, putting new opportunities in the pipe or closing deals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-mathematics-of-effective-field-sales-territory-management-nbsp&#34;&gt;&lt;strong&gt;The Mathematics of Effective Field Sales Territory Management&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let me put this in perspective with some simple math that will blow your mind.&lt;/p&gt;
&lt;p&gt;Let&amp;#8217;s say you&amp;#8217;re a typical field sales rep working in a moderate-sized territory. You make 5 customer visits per day, and between poor route planning and territory management, you spend an average of 45 minutes driving between each appointment. That&amp;#8217;s 3 hours and 45 minutes of windshield time daily.&lt;/p&gt;
&lt;p&gt;Over a 5-day work week, that&amp;#8217;s 18 hours and 45 minutes of non-productive driving time. That&amp;#8217;s nearly half of your work week spent accomplishing absolutely nothing.&lt;/p&gt;
&lt;p&gt;Now, let&amp;#8217;s say you tighten up your territory management and reduce that drive time to 20 minutes between appointments through better planning. You&amp;#8217;re now down to 1 hour and 40 minutes of windshield time daily, or 8 hours and 20 minutes weekly.&lt;/p&gt;
&lt;p&gt;You just freed up more than 10 hours per week. That&amp;#8217;s enough time for 15 to 20 additional customer visits or prospect calls. Over a month, that&amp;#8217;s 60-80 more customer touchpoints. Over a year, that&amp;#8217;s 720-960 additional opportunities to build relationships and generate revenue.&lt;/p&gt;
&lt;p&gt;The reps who figure out how to minimize windshield time don&amp;#8217;t just have better work-life balance—they absolutely dominate their territories and blow past their quotas while their competitors are still driving around wastefully.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-map-your-territory-into-quadrants&#34;&gt;&lt;strong&gt;Map Your Territory Into Quadrants&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This is why the first rule of field sales is getting your territory mapped, segmented, and planned to reduce drive time.&amp;#160;&lt;/p&gt;
&lt;p&gt;I remember when I started out in field sales that the first thing my sales manager, a guy named Bob Blackwell, did was sit down with me and help me map my territory into daily quadrants where I’d be working on specific days of the week.&amp;#160;&lt;/p&gt;
&lt;p&gt;He said if it’s Monday and you are in your Thursday quadrant, you better have a damn good reason.&amp;#160;&lt;/p&gt;
&lt;p&gt;At the time, I didn’t understand exactly what we were doing but soon it made sense. By concentrating my focus each day in a tighter geographic area I wasted less time and made a lot more money. It was a lesson I never forgot.&amp;#160;&lt;/p&gt;
&lt;p&gt;Start by printing out a map and grabbing a sharpie.&amp;#160;&lt;/p&gt;
&lt;p&gt;Monday might be the northeast quadrant. Tuesday, the southeast. Wednesday, the southwest. Thursday, the northwest. Friday could be your flex day for special situations or your highest-priority accounts regardless of location.&lt;/p&gt;
&lt;p&gt;Keep that map visible where you can see it.&amp;#160;&lt;/p&gt;
&lt;p&gt;The tighter your route planning, the more selling time you create and the less windshield time you waste.&lt;/p&gt;
&lt;p&gt;Yes, you will get off track from time to time. That’s the real world. But because you have built a set of tracks, when you get off, you’ll know where to get back on.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-hub-and-spoke-model&#34;&gt;&lt;strong&gt;The Hub-and-Spoke Model&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Then use the hub-and-spoke model to maximize your time in each geographic area.&lt;/p&gt;
&lt;p&gt;It works like this: Once you have an appointment booked on your calendar, use your CRM and mapping tools to pre-plan and route five additional drop-ins or door swings around that appointment.&amp;#160;&lt;/p&gt;
&lt;p&gt;This will both increase the number of prospecting calls you make each day, and help you avoid the temptation to just head back to the office after your appointment.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-t-calling-technique-to-boost-prospecting-activity&#34;&gt;&lt;strong&gt;The T-Calling Technique to Boost Prospecting Activity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’ll increase your productivity further with the practice of T-Calling.&amp;#160;&lt;/p&gt;
&lt;p&gt;As you walk into or out of those pre-planned prospecting calls, look to your left, look to your right, and look behind you, then knock on those doors, too.&amp;#160;&lt;/p&gt;
&lt;p&gt;Walk in. Introduce yourself. Build relationships. You&amp;#8217;re already ther—you&amp;#8217;ve already invested the windshield time to get to that location. Maximize your return on that investment.&lt;/p&gt;
&lt;p&gt;Think about it, with this methodology you can easily make an additional 10 to 15 additional &lt;a href=&#34;https://salesgravy.com/road-warrior-prospecting-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;prospecting touches&lt;/strong&gt;&lt;/a&gt; after each scheduled appointment. It’s how you squeeze every ounce of productivity out of your sales day. &lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stay-on-track-with-better-decisions&#34;&gt;&lt;strong&gt;Stay on Track With Better Decisions&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Territory planning also helps you make better decisions about responding to customer requests.&amp;#160;&lt;/p&gt;
&lt;p&gt;If a customer calls on Tuesday needing help, rather than dropping everything and driving all the way to their location, assess whether it&amp;#8217;s truly an emergency or if it can wait until you&amp;#8217;re in that part of your territory on Thursday.&lt;/p&gt;
&lt;p&gt;Learn to say, &amp;#8220;I&amp;#8217;ll be in your area Thursday morning. Can I schedule some time with you then?&amp;#8221; Most requests that feel urgent really aren&amp;#8217;t. Don&amp;#8217;t let poor planning by others derail your territory strategy.&lt;/p&gt;
&lt;p&gt;When you do need to leave one part of your territory to handle a high-priority customer, don&amp;#8217;t dead-head straight back to your office or home base. Look left, look right, and look behind you to make additional calls in that immediate area before you leave.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-make-drive-time-learning-time-nbsp&#34;&gt;&lt;strong&gt;Make Drive Time Learning Time&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;No matter how well you plan, you&amp;#8217;re still going to spend time behind the wheel. So here&amp;#8217;s the critical question: When you&amp;#8217;re driving between accounts, what&amp;#8217;s coming through your speakers?&lt;/p&gt;
&lt;p&gt;Is it lifting you up, making you better, helping you make more money—or is it tearing you down?&lt;/p&gt;
&lt;p&gt;Top performers attend&amp;#160; Automobile University. Instead of listening to news or sports radio that usually puts you in a negative mindset, they&amp;#8217;re listening to audiobooks, training courses, and business podcasts.&lt;/p&gt;
&lt;p&gt;The compound effect of consistently investing in yourself during windshield time is enormous.&amp;#160;&lt;/p&gt;
&lt;p&gt;If you spend just 60 minutes a day listening to educational content in your car while you are driving , that&amp;#8217;s 5 hours per week, 20 hours per month, 240 hours per year of professional development.&amp;#160;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the equivalent of 6 full work weeks of training annually—just from your drive time.&amp;#160;&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re always learning, you improve your skills, build stronger business acumen, stay current with industry trends, and develop a competitive edge over reps who waste their windshield time listening to talk radio.&lt;/p&gt;
&lt;p&gt;Most importantly, consistent learning maintains a &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/scottie-scheffler-goldfish-and-bouncing-back-in-sales-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;stronger belief system and winning attitude&lt;/a&gt;&lt;/strong&gt;. You arrive at each appointment energized and confident, instead of drained and negative.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-territory-action-plan&#34;&gt;&lt;strong&gt;Territory Action Plan&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what I want you to do this week to transform your territory productivity:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 1: Audit Your Current Windshield Time:&lt;/strong&gt; For the next week, track exactly how much time you spend driving. Calculate the total hours you spend behind the wheel. I guarantee the number will shock you.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 2: Map Your Territory into Quadrants:&lt;/strong&gt; Get out a map or use Google Maps to divide your territory into logical geographic sections. Assign each section to specific days of the week and commit to staying in your designated areas except when absolutely necessary.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 3: Plan Routes in Advance:&lt;/strong&gt; Every evening or first thing each morning, use your CRM and mapping tools to plan your most efficient route through your designated quadrant. No more winging it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 4: Implement Hub and Spoke Planning:&lt;/strong&gt; For every scheduled appointment, pre-plan five additional stops in that immediate area. Turn single appointments into territory blitzes.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 5: Create Your Learning Playlist:&lt;/strong&gt; Download 3 audiobooks, subscribe to 5 relevant podcasts, and enroll in at least 1 audio training course. Build your Automobile University curriculum. By the way, the new re-mastered audiobook version of my &lt;a href=&#34;https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/B0DTB4B51D/ref=tmm_aud_swatch_0&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;international best selling book &lt;em&gt;Sales EQ&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt; was just released, so perhaps that might be one of your first choices. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 6: Track Your Progress&lt;/strong&gt; Keep a log of time saved by staying in quadrants, what you&amp;#8217;re learning during drive time, and how it&amp;#8217;s impacting your performance. When you get off track—and you will—commit to getting right back on your plan.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-in-field-sales-time-is-money&#34;&gt;&lt;strong&gt;In Field Sales, Time is Money&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Remember, in field sales, time is literally money. Every minute you waste staring at your windshield is money out of your pocket. But every minute you invest in smart territory planning and continuous learning is an investment in your success.&lt;/p&gt;
&lt;p&gt;The field sales professionals who master territory management don&amp;#8217;t just sell more—they work smarter, reduce stress, and create more time for the things that matter outside of work.&lt;/p&gt;
&lt;p&gt;Stop staring at your windshield and start looking into your customers&amp;#8217; eyes. That&amp;#8217;s where the money is.&lt;/p&gt;
&lt;p&gt;And remember, when you’ve been out in the field all day, knocking on doors, and you are ready to quit and go home, always stop and make one more call.&amp;#160;&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Maximize drive time for learning by listening to &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/pages/audio-courses&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy Audio Courses&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>If you are spending more time staring at your windshield instead of looking into your customers’ eyes, you are doing field sales wrong. </p>
<p>Over the past couple of years, there’s been a resurgence in field sales. Businesses everywhere are adding field salespeople and sending representatives out into the territory to meet with customers face-to-face. </p>
<p>And for good reason—human beings buy from human beings. The most powerful way to anchor relationships, solve problems, and sell more is to get in front of your customers.</p>
<p>With AI creating so much noise in the system, it’s getting harder to prospect via email and social media. Going out and knocking on doors has become an easier way to connect with people, build relationships, and open up opportunities in your pipeline. </p>
<p>And the good news, at least for now, is that prospects are happy to see field sales pros and inviting them in to their businesses and homes. </p>
<p>But with the resurgence of outside sales comes an age-old problem: Field salespeople have got to travel to get to customers. And here’s the brutal reality—the single greatest waste of time for field sales professionals is staring at a windshield.</p>
<p>On this Money Monday segment of the Sales Gravy Podcast I’m going to teach you exactly how to minimize windshield time and maximize face time. Because at the end of the day, you don’t get paid to drive. You get paid to sell.</p>
<h2 id="h-the-windshield-time-delusion"><strong>The Windshield Time Delusion</strong></h2>
<p>Too many reps delude themselves into believing that driving from one place to another is “working.”</p>
<p>Let’s get something straight: Driving is not an accomplishment. I don’t care if you put 100 miles on your vehicle in a day. That doesn’t mean you accomplished anything meaningful. It just means you drove from one place to the next, burning dinosaurs and wasting time.</p>
<p>I see this all the time. Reps will drive to one customer, then drive all the way across their territory to another customer, instead of concentrating their work in a single geographic area. </p>
<p>They’ll dead-head out to an appointment, then drive all the way back to the office, passing up dozens of prospects they could have walked into along the way.</p>
<p>Don’t confuse activity with productivity.  Just because you drove all over creation, that doesn’t mean you had a productive day. </p>
<p>Your job is to be in front of customers, not behind a steering wheel. Every minute you spend staring at your windshield is a minute you’re not building relationships, solving problems, putting new opportunities in the pipe or closing deals.</p>
<h2 id="h-the-mathematics-of-effective-field-sales-territory-management-nbsp"><strong>The Mathematics of Effective Field Sales Territory Management </strong></h2>
<p>Let me put this in perspective with some simple math that will blow your mind.</p>
<p>Let’s say you’re a typical field sales rep working in a moderate-sized territory. You make 5 customer visits per day, and between poor route planning and territory management, you spend an average of 45 minutes driving between each appointment. That’s 3 hours and 45 minutes of windshield time daily.</p>
<p>Over a 5-day work week, that’s 18 hours and 45 minutes of non-productive driving time. That’s nearly half of your work week spent accomplishing absolutely nothing.</p>
<p>Now, let’s say you tighten up your territory management and reduce that drive time to 20 minutes between appointments through better planning. You’re now down to 1 hour and 40 minutes of windshield time daily, or 8 hours and 20 minutes weekly.</p>
<p>You just freed up more than 10 hours per week. That’s enough time for 15 to 20 additional customer visits or prospect calls. Over a month, that’s 60-80 more customer touchpoints. Over a year, that’s 720-960 additional opportunities to build relationships and generate revenue.</p>
<p>The reps who figure out how to minimize windshield time don’t just have better work-life balance—they absolutely dominate their territories and blow past their quotas while their competitors are still driving around wastefully.</p>
<h2 id="h-map-your-territory-into-quadrants"><strong>Map Your Territory Into Quadrants</strong></h2>
<p>This is why the first rule of field sales is getting your territory mapped, segmented, and planned to reduce drive time. </p>
<p>I remember when I started out in field sales that the first thing my sales manager, a guy named Bob Blackwell, did was sit down with me and help me map my territory into daily quadrants where I’d be working on specific days of the week. </p>
<p>He said if it’s Monday and you are in your Thursday quadrant, you better have a damn good reason. </p>
<p>At the time, I didn’t understand exactly what we were doing but soon it made sense. By concentrating my focus each day in a tighter geographic area I wasted less time and made a lot more money. It was a lesson I never forgot. </p>
<p>Start by printing out a map and grabbing a sharpie. </p>
<p>Monday might be the northeast quadrant. Tuesday, the southeast. Wednesday, the southwest. Thursday, the northwest. Friday could be your flex day for special situations or your highest-priority accounts regardless of location.</p>
<p>Keep that map visible where you can see it. </p>
<p>The tighter your route planning, the more selling time you create and the less windshield time you waste.</p>
<p>Yes, you will get off track from time to time. That’s the real world. But because you have built a set of tracks, when you get off, you’ll know where to get back on. </p>
<h2 id="h-the-hub-and-spoke-model"><strong>The Hub-and-Spoke Model</strong></h2>
<p>Then use the hub-and-spoke model to maximize your time in each geographic area.</p>
<p>It works like this: Once you have an appointment booked on your calendar, use your CRM and mapping tools to pre-plan and route five additional drop-ins or door swings around that appointment. </p>
<p>This will both increase the number of prospecting calls you make each day, and help you avoid the temptation to just head back to the office after your appointment.  </p>
<h2 id="h-the-t-calling-technique-to-boost-prospecting-activity"><strong>The T-Calling Technique to Boost Prospecting Activity</strong></h2>
<p>You’ll increase your productivity further with the practice of T-Calling. </p>
<p>As you walk into or out of those pre-planned prospecting calls, look to your left, look to your right, and look behind you, then knock on those doors, too. </p>
<p>Walk in. Introduce yourself. Build relationships. You’re already ther—you’ve already invested the windshield time to get to that location. Maximize your return on that investment.</p>
<p>Think about it, with this methodology you can easily make an additional 10 to 15 additional <a href="https://salesgravy.com/road-warrior-prospecting-ask-jeb/" rel="nofollow"><strong>prospecting touches</strong></a> after each scheduled appointment. It’s how you squeeze every ounce of productivity out of your sales day. </p>
<h2 id="h-stay-on-track-with-better-decisions"><strong>Stay on Track With Better Decisions</strong></h2>
<p>Territory planning also helps you make better decisions about responding to customer requests. </p>
<p>If a customer calls on Tuesday needing help, rather than dropping everything and driving all the way to their location, assess whether it’s truly an emergency or if it can wait until you’re in that part of your territory on Thursday.</p>
<p>Learn to say, “I’ll be in your area Thursday morning. Can I schedule some time with you then?” Most requests that feel urgent really aren’t. Don’t let poor planning by others derail your territory strategy.</p>
<p>When you do need to leave one part of your territory to handle a high-priority customer, don’t dead-head straight back to your office or home base. Look left, look right, and look behind you to make additional calls in that immediate area before you leave.</p>
<h2 id="h-make-drive-time-learning-time-nbsp"><strong>Make Drive Time Learning Time </strong></h2>
<p>No matter how well you plan, you’re still going to spend time behind the wheel. So here’s the critical question: When you’re driving between accounts, what’s coming through your speakers?</p>
<p>Is it lifting you up, making you better, helping you make more money—or is it tearing you down?</p>
<p>Top performers attend  Automobile University. Instead of listening to news or sports radio that usually puts you in a negative mindset, they’re listening to audiobooks, training courses, and business podcasts.</p>
<p>The compound effect of consistently investing in yourself during windshield time is enormous. </p>
<p>If you spend just 60 minutes a day listening to educational content in your car while you are driving , that’s 5 hours per week, 20 hours per month, 240 hours per year of professional development. </p>
<p>That’s the equivalent of 6 full work weeks of training annually—just from your drive time. </p>
<p>When you’re always learning, you improve your skills, build stronger business acumen, stay current with industry trends, and develop a competitive edge over reps who waste their windshield time listening to talk radio.</p>
<p>Most importantly, consistent learning maintains a <strong><a href="https://salesgravy.com/scottie-scheffler-goldfish-and-bouncing-back-in-sales-money-monday/" rel="nofollow">stronger belief system and winning attitude</a></strong>. You arrive at each appointment energized and confident, instead of drained and negative.</p>
<h2 id="h-territory-action-plan"><strong>Territory Action Plan</strong></h2>
<p>Here’s what I want you to do this week to transform your territory productivity:</p>
<p><strong>Step 1: Audit Your Current Windshield Time:</strong> For the next week, track exactly how much time you spend driving. Calculate the total hours you spend behind the wheel. I guarantee the number will shock you.</p>
<p><strong>Step 2: Map Your Territory into Quadrants:</strong> Get out a map or use Google Maps to divide your territory into logical geographic sections. Assign each section to specific days of the week and commit to staying in your designated areas except when absolutely necessary.</p>
<p><strong>Step 3: Plan Routes in Advance:</strong> Every evening or first thing each morning, use your CRM and mapping tools to plan your most efficient route through your designated quadrant. No more winging it.</p>
<p><strong>Step 4: Implement Hub and Spoke Planning:</strong> For every scheduled appointment, pre-plan five additional stops in that immediate area. Turn single appointments into territory blitzes.</p>
<p><strong>Step 5: Create Your Learning Playlist:</strong> Download 3 audiobooks, subscribe to 5 relevant podcasts, and enroll in at least 1 audio training course. Build your Automobile University curriculum. By the way, the new re-mastered audiobook version of my <a href="https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/B0DTB4B51D/ref=tmm_aud_swatch_0" rel="nofollow"><strong>international best selling book <em>Sales EQ</em></strong></a> was just released, so perhaps that might be one of your first choices. </p>
<p><strong>Step 6: Track Your Progress</strong> Keep a log of time saved by staying in quadrants, what you’re learning during drive time, and how it’s impacting your performance. When you get off track—and you will—commit to getting right back on your plan.</p>
<h2 id="h-in-field-sales-time-is-money"><strong>In Field Sales, Time is Money</strong></h2>
<p>Remember, in field sales, time is literally money. Every minute you waste staring at your windshield is money out of your pocket. But every minute you invest in smart territory planning and continuous learning is an investment in your success.</p>
<p>The field sales professionals who master territory management don’t just sell more—they work smarter, reduce stress, and create more time for the things that matter outside of work.</p>
<p>Stop staring at your windshield and start looking into your customers’ eyes. That’s where the money is.</p>
<p>And remember, when you’ve been out in the field all day, knocking on doors, and you are ready to quit and go home, always stop and make one more call. </p>
<hr/>
<p>Maximize drive time for learning by listening to <strong><a href="https://www.salesgravy.university/pages/audio-courses" rel="nofollow">Sales Gravy Audio Courses</a>.</strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;If you are spending more time staring at your windshield instead of looking into your customers’ eyes, you are doing field sales wrong. &lt;/p&gt;
&lt;p&gt;Over the past couple of years, there’s been a resurgence in field sales. Businesses everywhere are adding field salespeople and sending representatives out into the territory to meet with customers face-to-face. &lt;/p&gt;
&lt;p&gt;And for good reason—human beings buy from human beings. The most powerful way to anchor relationships, solve problems, and sell more is to get in front of your customers.&lt;/p&gt;
&lt;p&gt;With AI creating so much noise in the system, it’s getting harder to prospect via email and social media. Going out and knocking on doors has become an easier way to connect with people, build relationships, and open up opportunities in your pipeline. &lt;/p&gt;
&lt;p&gt;And the good news, at least for now, is that prospects are happy to see field sales pros and inviting them in to their businesses and homes. &lt;/p&gt;
&lt;p&gt;But with the resurgence of outside sales comes an age-old problem: Field salespeople have got to travel to get to customers. And here’s the brutal reality—the single greatest waste of time for field sales professionals is staring at a windshield.&lt;/p&gt;
&lt;p&gt;On this Money Monday segment of the Sales Gravy Podcast I’m going to teach you exactly how to minimize windshield time and maximize face time. Because at the end of the day, you don’t get paid to drive. You get paid to sell.&lt;/p&gt;
&lt;h2 id=&#34;h-the-windshield-time-delusion&#34;&gt;&lt;strong&gt;The Windshield Time Delusion&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Too many reps delude themselves into believing that driving from one place to another is “working.”&lt;/p&gt;
&lt;p&gt;Let’s get something straight: Driving is not an accomplishment. I don’t care if you put 100 miles on your vehicle in a day. That doesn’t mean you accomplished anything meaningful. It just means you drove from one place to the next, burning dinosaurs and wasting time.&lt;/p&gt;
&lt;p&gt;I see this all the time. Reps will drive to one customer, then drive all the way across their territory to another customer, instead of concentrating their work in a single geographic area. &lt;/p&gt;
&lt;p&gt;They’ll dead-head out to an appointment, then drive all the way back to the office, passing up dozens of prospects they could have walked into along the way.&lt;/p&gt;
&lt;p&gt;Don’t confuse activity with productivity.  Just because you drove all over creation, that doesn’t mean you had a productive day. &lt;/p&gt;
&lt;p&gt;Your job is to be in front of customers, not behind a steering wheel. Every minute you spend staring at your windshield is a minute you’re not building relationships, solving problems, putting new opportunities in the pipe or closing deals.&lt;/p&gt;
&lt;h2 id=&#34;h-the-mathematics-of-effective-field-sales-territory-management-nbsp&#34;&gt;&lt;strong&gt;The Mathematics of Effective Field Sales Territory Management &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let me put this in perspective with some simple math that will blow your mind.&lt;/p&gt;
&lt;p&gt;Let’s say you’re a typical field sales rep working in a moderate-sized territory. You make 5 customer visits per day, and between poor route planning and territory management, you spend an average of 45 minutes driving between each appointment. That’s 3 hours and 45 minutes of windshield time daily.&lt;/p&gt;
&lt;p&gt;Over a 5-day work week, that’s 18 hours and 45 minutes of non-productive driving time. That’s nearly half of your work week spent accomplishing absolutely nothing.&lt;/p&gt;
&lt;p&gt;Now, let’s say you tighten up your territory management and reduce that drive time to 20 minutes between appointments through better planning. You’re now down to 1 hour and 40 minutes of windshield time daily, or 8 hours and 20 minutes weekly.&lt;/p&gt;
&lt;p&gt;You just freed up more than 10 hours per week. That’s enough time for 15 to 20 additional customer visits or prospect calls. Over a month, that’s 60-80 more customer touchpoints. Over a year, that’s 720-960 additional opportunities to build relationships and generate revenue.&lt;/p&gt;
&lt;p&gt;The reps who figure out how to minimize windshield time don’t just have better work-life balance—they absolutely dominate their territories and blow past their quotas while their competitors are still driving around wastefully.&lt;/p&gt;
&lt;h2 id=&#34;h-map-your-territory-into-quadrants&#34;&gt;&lt;strong&gt;Map Your Territory Into Quadrants&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This is why the first rule of field sales is getting your territory mapped, segmented, and planned to reduce drive time. &lt;/p&gt;
&lt;p&gt;I remember when I started out in field sales that the first thing my sales manager, a guy named Bob Blackwell, did was sit down with me and help me map my territory into daily quadrants where I’d be working on specific days of the week. &lt;/p&gt;
&lt;p&gt;He said if it’s Monday and you are in your Thursday quadrant, you better have a damn good reason. &lt;/p&gt;
&lt;p&gt;At the time, I didn’t understand exactly what we were doing but soon it made sense. By concentrating my focus each day in a tighter geographic area I wasted less time and made a lot more money. It was a lesson I never forgot. &lt;/p&gt;
&lt;p&gt;Start by printing out a map and grabbing a sharpie. &lt;/p&gt;
&lt;p&gt;Monday might be the northeast quadrant. Tuesday, the southeast. Wednesday, the southwest. Thursday, the northwest. Friday could be your flex day for special situations or your highest-priority accounts regardless of location.&lt;/p&gt;
&lt;p&gt;Keep that map visible where you can see it. &lt;/p&gt;
&lt;p&gt;The tighter your route planning, the more selling time you create and the less windshield time you waste.&lt;/p&gt;
&lt;p&gt;Yes, you will get off track from time to time. That’s the real world. But because you have built a set of tracks, when you get off, you’ll know where to get back on. &lt;/p&gt;
&lt;h2 id=&#34;h-the-hub-and-spoke-model&#34;&gt;&lt;strong&gt;The Hub-and-Spoke Model&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Then use the hub-and-spoke model to maximize your time in each geographic area.&lt;/p&gt;
&lt;p&gt;It works like this: Once you have an appointment booked on your calendar, use your CRM and mapping tools to pre-plan and route five additional drop-ins or door swings around that appointment. &lt;/p&gt;
&lt;p&gt;This will both increase the number of prospecting calls you make each day, and help you avoid the temptation to just head back to the office after your appointment.  &lt;/p&gt;
&lt;h2 id=&#34;h-the-t-calling-technique-to-boost-prospecting-activity&#34;&gt;&lt;strong&gt;The T-Calling Technique to Boost Prospecting Activity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’ll increase your productivity further with the practice of T-Calling. &lt;/p&gt;
&lt;p&gt;As you walk into or out of those pre-planned prospecting calls, look to your left, look to your right, and look behind you, then knock on those doors, too. &lt;/p&gt;
&lt;p&gt;Walk in. Introduce yourself. Build relationships. You’re already ther—you’ve already invested the windshield time to get to that location. Maximize your return on that investment.&lt;/p&gt;
&lt;p&gt;Think about it, with this methodology you can easily make an additional 10 to 15 additional &lt;a href=&#34;https://salesgravy.com/road-warrior-prospecting-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;prospecting touches&lt;/strong&gt;&lt;/a&gt; after each scheduled appointment. It’s how you squeeze every ounce of productivity out of your sales day. &lt;/p&gt;
&lt;h2 id=&#34;h-stay-on-track-with-better-decisions&#34;&gt;&lt;strong&gt;Stay on Track With Better Decisions&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Territory planning also helps you make better decisions about responding to customer requests. &lt;/p&gt;
&lt;p&gt;If a customer calls on Tuesday needing help, rather than dropping everything and driving all the way to their location, assess whether it’s truly an emergency or if it can wait until you’re in that part of your territory on Thursday.&lt;/p&gt;
&lt;p&gt;Learn to say, “I’ll be in your area Thursday morning. Can I schedule some time with you then?” Most requests that feel urgent really aren’t. Don’t let poor planning by others derail your territory strategy.&lt;/p&gt;
&lt;p&gt;When you do need to leave one part of your territory to handle a high-priority customer, don’t dead-head straight back to your office or home base. Look left, look right, and look behind you to make additional calls in that immediate area before you leave.&lt;/p&gt;
&lt;h2 id=&#34;h-make-drive-time-learning-time-nbsp&#34;&gt;&lt;strong&gt;Make Drive Time Learning Time &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;No matter how well you plan, you’re still going to spend time behind the wheel. So here’s the critical question: When you’re driving between accounts, what’s coming through your speakers?&lt;/p&gt;
&lt;p&gt;Is it lifting you up, making you better, helping you make more money—or is it tearing you down?&lt;/p&gt;
&lt;p&gt;Top performers attend  Automobile University. Instead of listening to news or sports radio that usually puts you in a negative mindset, they’re listening to audiobooks, training courses, and business podcasts.&lt;/p&gt;
&lt;p&gt;The compound effect of consistently investing in yourself during windshield time is enormous. &lt;/p&gt;
&lt;p&gt;If you spend just 60 minutes a day listening to educational content in your car while you are driving , that’s 5 hours per week, 20 hours per month, 240 hours per year of professional development. &lt;/p&gt;
&lt;p&gt;That’s the equivalent of 6 full work weeks of training annually—just from your drive time. &lt;/p&gt;
&lt;p&gt;When you’re always learning, you improve your skills, build stronger business acumen, stay current with industry trends, and develop a competitive edge over reps who waste their windshield time listening to talk radio.&lt;/p&gt;
&lt;p&gt;Most importantly, consistent learning maintains a &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/scottie-scheffler-goldfish-and-bouncing-back-in-sales-money-monday/&#34; rel=&#34;nofollow&#34;&gt;stronger belief system and winning attitude&lt;/a&gt;&lt;/strong&gt;. You arrive at each appointment energized and confident, instead of drained and negative.&lt;/p&gt;
&lt;h2 id=&#34;h-territory-action-plan&#34;&gt;&lt;strong&gt;Territory Action Plan&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s what I want you to do this week to transform your territory productivity:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 1: Audit Your Current Windshield Time:&lt;/strong&gt; For the next week, track exactly how much time you spend driving. Calculate the total hours you spend behind the wheel. I guarantee the number will shock you.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 2: Map Your Territory into Quadrants:&lt;/strong&gt; Get out a map or use Google Maps to divide your territory into logical geographic sections. Assign each section to specific days of the week and commit to staying in your designated areas except when absolutely necessary.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 3: Plan Routes in Advance:&lt;/strong&gt; Every evening or first thing each morning, use your CRM and mapping tools to plan your most efficient route through your designated quadrant. No more winging it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 4: Implement Hub and Spoke Planning:&lt;/strong&gt; For every scheduled appointment, pre-plan five additional stops in that immediate area. Turn single appointments into territory blitzes.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 5: Create Your Learning Playlist:&lt;/strong&gt; Download 3 audiobooks, subscribe to 5 relevant podcasts, and enroll in at least 1 audio training course. Build your Automobile University curriculum. By the way, the new re-mastered audiobook version of my &lt;a href=&#34;https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/B0DTB4B51D/ref=tmm_aud_swatch_0&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;international best selling book &lt;em&gt;Sales EQ&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt; was just released, so perhaps that might be one of your first choices. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step 6: Track Your Progress&lt;/strong&gt; Keep a log of time saved by staying in quadrants, what you’re learning during drive time, and how it’s impacting your performance. When you get off track—and you will—commit to getting right back on your plan.&lt;/p&gt;
&lt;h2 id=&#34;h-in-field-sales-time-is-money&#34;&gt;&lt;strong&gt;In Field Sales, Time is Money&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Remember, in field sales, time is literally money. Every minute you waste staring at your windshield is money out of your pocket. But every minute you invest in smart territory planning and continuous learning is an investment in your success.&lt;/p&gt;
&lt;p&gt;The field sales professionals who master territory management don’t just sell more—they work smarter, reduce stress, and create more time for the things that matter outside of work.&lt;/p&gt;
&lt;p&gt;Stop staring at your windshield and start looking into your customers’ eyes. That’s where the money is.&lt;/p&gt;
&lt;p&gt;And remember, when you’ve been out in the field all day, knocking on doors, and you are ready to quit and go home, always stop and make one more call. &lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Maximize drive time for learning by listening to &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/pages/audio-courses&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Audio Courses&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/in-field-sales-driving-is-not-an-accomplishment-money-monday/</link>
                <pubDate>Mon, 02 Jun 2025 14:59:00 &#43;0000</pubDate>
                <itunes:duration>753</itunes:duration>
                
                
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                <itunes:title>Why Top Sales Performers Use AI as Their Secret Weapon</itunes:title>
                <title>Why Top Sales Performers Use AI as Their Secret Weapon</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;AI isn&amp;#8217;t here to replace you; it&amp;#8217;s here to boost your game. Used wisely, AI can be your secret weapon.&lt;/p&gt;
&lt;p&gt;AI is everywhere: in social selling, content creation, automation, to say the least. Here&amp;#8217;s the double-edged sword: If you&amp;#8217;re trying to outsource everything to AI, you won&amp;#8217;t last. If you&amp;#8217;re stuck in the old ways, refusing to adapt, you&amp;#8217;ll get left behind.&lt;/p&gt;
&lt;p&gt;Top performers are integrating AI into their workflows to make their human skills even sharper. They know AI is the edge they need to rise above the competition.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-where-ai-actually-delivers-value&#34;&gt;&lt;strong&gt;Where AI Actually Delivers Value&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Think about how much sales time you burn on necessary tasks that don&amp;#8217;t drive revenue, like data entry and research. That&amp;#8217;s where AI shines. It handles the repetitive work faster and more accurately than you ever could. Feed it your ideal customer profile, and  you can have a filtered &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;list of prospects&lt;/a&gt; &lt;/strong&gt;before you even finish your coffee.&lt;/p&gt;
&lt;p&gt;AI can analyze thousands of LinkedIn profiles in minutes to identify prospects who match your best customers&amp;#8217; characteristics. It can scrape company websites, news articles, and financial reports to give you conversation starters that actually matter. While you&amp;#8217;re having one discovery call, AI can prep intel for your next five meetings.&lt;/p&gt;
&lt;p&gt;Consider email outreach. Instead of sending generic templates, AI can help personalize messages at scale using real company data—recent funding rounds, leadership changes, and industry challenges. All this results in open rates that don&amp;#8217;t make you cringe and response rates that actually justify your time investment.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-be-smart-about-how-you-integrate&#34;&gt;&lt;strong&gt;Be Smart About How You Integrate&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The mistake most sales reps make is thinking AI means &amp;#8220;set it and forget it.&amp;#8221; That’s plain wrong. The winners are using AI as a research assistant, not a replacement for judgment. They&amp;#8217;re feeding it context, reviewing its output, and adding the human insight that turns data into deals.&lt;/p&gt;
&lt;p&gt;The best use AI to identify patterns in their closed-won deals, then apply those insights to current opportunities. They analyze which messaging resonates with different buyer personas, then craft more targeted outreach. They&amp;#8217;re not working harder; they&amp;#8217;re leveraging better intelligence.&lt;/p&gt;
&lt;p&gt;Take &lt;a href=&#34;https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;objection handling.&lt;/strong&gt;&lt;/a&gt; AI can analyze your call recordings to identify the most common pushback you&amp;#8217;re getting, then help you develop stronger responses. It can even suggest which case studies or references would be most compelling for specific prospect types. It’s taking your experience and making it work for you at warp speed.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-s-coming-next-for-ai&#34;&gt;&lt;strong&gt;What&amp;#8217;s Coming Next for AI&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Wait until you see what’s on the docket for AI advancements: AI agents that anticipate what you need before you even ask.&amp;#160;&lt;/p&gt;
&lt;p&gt;What if your follow-up email was already drafted after a call, incorporating specific points from the conversation? Your proposal includes ROI calculations tailored to their business model, all generated from publicly available data about their company.&lt;/p&gt;
&lt;p&gt;AI will soon do more than respond to prompts; it will proactively support your sales process. It&amp;#8217;ll flag when a deal is stalling based on engagement patterns. It&amp;#8217;ll suggest the optimal time to follow up based on the prospect&amp;#8217;s communication preferences. It&amp;#8217;ll even coach you on your delivery by analyzing successful calls from top performers.&lt;/p&gt;
&lt;p&gt;That’s why the time to adopt is now. Don’t let AI’s growth outpace your own knowledge of &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/how-to-use-ai-to-sell-more-now&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;how to use it&lt;/a&gt;. &lt;/strong&gt;Stay on top of new systems and improvements.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-human-element-remains-king&#34;&gt;&lt;strong&gt;The Human Element Remains King&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;But here&amp;#8217;s what AI will never recognize: the moment in a sale when a prospect&amp;#8217;s voice changes and you know they&amp;#8217;re really interested. It doesn’t have the ability to read between the lines of what someone isn&amp;#8217;t saying. It lacks the intuition that tells you to pivot your pitch mid-conversation because you&amp;#8217;ve spotted a better angle.&lt;/p&gt;
&lt;p&gt;AI can&amp;#8217;t build genuine rapport. It can&amp;#8217;t adapt to the subtle cues that tell you someone&amp;#8217;s ready to buy or needs more nurturing. It can&amp;#8217;t handle the complex, nuanced objections that require empathy and creative problem-solving. These uniquely human skills become more valuable, not less, in an AI-enhanced world.&lt;/p&gt;
&lt;p&gt;The most successful salespeople will be those who use AI to eliminate the mundane so they can focus entirely on these high-value human interactions. They&amp;#8217;ll show up to every conversation better prepared, with more relevant insights, and more time to actually listen.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Look, change is uncomfortable. You might be hesitant to shift your workflow, adopt new tools, or rethink how you sell. But the market won&amp;#8217;t wait for you to feel ready. The time to start is now.&lt;/p&gt;
&lt;p&gt;Start small. Pick one area where you&amp;#8217;re spending too much time on low-value tasks. Find an AI tool that addresses that specific area and test it for a month.&lt;/p&gt;
&lt;p&gt;Don&amp;#8217;t let AI make you less human. AI can&amp;#8217;t replace emotional intelligence, creativity, or the gut instinct you&amp;#8217;ve developed from years in the field. But it can help you perform at your peak. It can make you faster, more focused, and more effective.&lt;/p&gt;
&lt;p&gt;So don&amp;#8217;t fear it. Use it. Make AI your co-pilot. Let it handle the grunt work while you focus on the thing that actually closes deals: building genuine relationships. Stay curious; start experimenting. Keep the heart of your sales process with you, exactly where it belongs.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want to learn more about how AI can lift you over your competition? Read Jeb Blount&amp;#8217;s &lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;The AI Edge&lt;/strong&gt;&lt;/a&gt; for more tools and tips.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>AI isn’t here to replace you; it’s here to boost your game. Used wisely, AI can be your secret weapon.</p>
<p>AI is everywhere: in social selling, content creation, automation, to say the least. Here’s the double-edged sword: If you’re trying to outsource everything to AI, you won’t last. If you’re stuck in the old ways, refusing to adapt, you’ll get left behind.</p>
<p>Top performers are integrating AI into their workflows to make their human skills even sharper. They know AI is the edge they need to rise above the competition.</p>
<h2 id="h-where-ai-actually-delivers-value"><strong>Where AI Actually Delivers Value</strong></h2>
<p>Think about how much sales time you burn on necessary tasks that don’t drive revenue, like data entry and research. That’s where AI shines. It handles the repetitive work faster and more accurately than you ever could. Feed it your ideal customer profile, and  you can have a filtered <strong><a href="https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/" rel="nofollow">list of prospects</a> </strong>before you even finish your coffee.</p>
<p>AI can analyze thousands of LinkedIn profiles in minutes to identify prospects who match your best customers’ characteristics. It can scrape company websites, news articles, and financial reports to give you conversation starters that actually matter. While you’re having one discovery call, AI can prep intel for your next five meetings.</p>
<p>Consider email outreach. Instead of sending generic templates, AI can help personalize messages at scale using real company data—recent funding rounds, leadership changes, and industry challenges. All this results in open rates that don’t make you cringe and response rates that actually justify your time investment.</p>
<h2 id="h-be-smart-about-how-you-integrate"><strong>Be Smart About How You Integrate</strong></h2>
<p>The mistake most sales reps make is thinking AI means “set it and forget it.” That’s plain wrong. The winners are using AI as a research assistant, not a replacement for judgment. They’re feeding it context, reviewing its output, and adding the human insight that turns data into deals.</p>
<p>The best use AI to identify patterns in their closed-won deals, then apply those insights to current opportunities. They analyze which messaging resonates with different buyer personas, then craft more targeted outreach. They’re not working harder; they’re leveraging better intelligence.</p>
<p>Take <a href="https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/" rel="nofollow"><strong>objection handling.</strong></a> AI can analyze your call recordings to identify the most common pushback you’re getting, then help you develop stronger responses. It can even suggest which case studies or references would be most compelling for specific prospect types. It’s taking your experience and making it work for you at warp speed.</p>
<h2 id="h-what-s-coming-next-for-ai"><strong>What’s Coming Next for AI</strong></h2>
<p>Wait until you see what’s on the docket for AI advancements: AI agents that anticipate what you need before you even ask. </p>
<p>What if your follow-up email was already drafted after a call, incorporating specific points from the conversation? Your proposal includes ROI calculations tailored to their business model, all generated from publicly available data about their company.</p>
<p>AI will soon do more than respond to prompts; it will proactively support your sales process. It’ll flag when a deal is stalling based on engagement patterns. It’ll suggest the optimal time to follow up based on the prospect’s communication preferences. It’ll even coach you on your delivery by analyzing successful calls from top performers.</p>
<p>That’s why the time to adopt is now. Don’t let AI’s growth outpace your own knowledge of <strong><a href="https://www.salesgravy.university/courses/how-to-use-ai-to-sell-more-now" rel="nofollow">how to use it</a>. </strong>Stay on top of new systems and improvements.</p>
<h2 id="h-the-human-element-remains-king"><strong>The Human Element Remains King</strong></h2>
<p>But here’s what AI will never recognize: the moment in a sale when a prospect’s voice changes and you know they’re really interested. It doesn’t have the ability to read between the lines of what someone isn’t saying. It lacks the intuition that tells you to pivot your pitch mid-conversation because you’ve spotted a better angle.</p>
<p>AI can’t build genuine rapport. It can’t adapt to the subtle cues that tell you someone’s ready to buy or needs more nurturing. It can’t handle the complex, nuanced objections that require empathy and creative problem-solving. These uniquely human skills become more valuable, not less, in an AI-enhanced world.</p>
<p>The most successful salespeople will be those who use AI to eliminate the mundane so they can focus entirely on these high-value human interactions. They’ll show up to every conversation better prepared, with more relevant insights, and more time to actually listen.</p>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>Look, change is uncomfortable. You might be hesitant to shift your workflow, adopt new tools, or rethink how you sell. But the market won’t wait for you to feel ready. The time to start is now.</p>
<p>Start small. Pick one area where you’re spending too much time on low-value tasks. Find an AI tool that addresses that specific area and test it for a month.</p>
<p>Don’t let AI make you less human. AI can’t replace emotional intelligence, creativity, or the gut instinct you’ve developed from years in the field. But it can help you perform at your peak. It can make you faster, more focused, and more effective.</p>
<p>So don’t fear it. Use it. Make AI your co-pilot. Let it handle the grunt work while you focus on the thing that actually closes deals: building genuine relationships. Stay curious; start experimenting. Keep the heart of your sales process with you, exactly where it belongs.</p>
<hr/>
<p>Want to learn more about how AI can lift you over your competition? Read Jeb Blount’s <a href="https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479" rel="nofollow"><strong>The AI Edge</strong></a> for more tools and tips.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;AI isn’t here to replace you; it’s here to boost your game. Used wisely, AI can be your secret weapon.&lt;/p&gt;
&lt;p&gt;AI is everywhere: in social selling, content creation, automation, to say the least. Here’s the double-edged sword: If you’re trying to outsource everything to AI, you won’t last. If you’re stuck in the old ways, refusing to adapt, you’ll get left behind.&lt;/p&gt;
&lt;p&gt;Top performers are integrating AI into their workflows to make their human skills even sharper. They know AI is the edge they need to rise above the competition.&lt;/p&gt;
&lt;h2 id=&#34;h-where-ai-actually-delivers-value&#34;&gt;&lt;strong&gt;Where AI Actually Delivers Value&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Think about how much sales time you burn on necessary tasks that don’t drive revenue, like data entry and research. That’s where AI shines. It handles the repetitive work faster and more accurately than you ever could. Feed it your ideal customer profile, and  you can have a filtered &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;list of prospects&lt;/a&gt; &lt;/strong&gt;before you even finish your coffee.&lt;/p&gt;
&lt;p&gt;AI can analyze thousands of LinkedIn profiles in minutes to identify prospects who match your best customers’ characteristics. It can scrape company websites, news articles, and financial reports to give you conversation starters that actually matter. While you’re having one discovery call, AI can prep intel for your next five meetings.&lt;/p&gt;
&lt;p&gt;Consider email outreach. Instead of sending generic templates, AI can help personalize messages at scale using real company data—recent funding rounds, leadership changes, and industry challenges. All this results in open rates that don’t make you cringe and response rates that actually justify your time investment.&lt;/p&gt;
&lt;h2 id=&#34;h-be-smart-about-how-you-integrate&#34;&gt;&lt;strong&gt;Be Smart About How You Integrate&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The mistake most sales reps make is thinking AI means “set it and forget it.” That’s plain wrong. The winners are using AI as a research assistant, not a replacement for judgment. They’re feeding it context, reviewing its output, and adding the human insight that turns data into deals.&lt;/p&gt;
&lt;p&gt;The best use AI to identify patterns in their closed-won deals, then apply those insights to current opportunities. They analyze which messaging resonates with different buyer personas, then craft more targeted outreach. They’re not working harder; they’re leveraging better intelligence.&lt;/p&gt;
&lt;p&gt;Take &lt;a href=&#34;https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;objection handling.&lt;/strong&gt;&lt;/a&gt; AI can analyze your call recordings to identify the most common pushback you’re getting, then help you develop stronger responses. It can even suggest which case studies or references would be most compelling for specific prospect types. It’s taking your experience and making it work for you at warp speed.&lt;/p&gt;
&lt;h2 id=&#34;h-what-s-coming-next-for-ai&#34;&gt;&lt;strong&gt;What’s Coming Next for AI&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Wait until you see what’s on the docket for AI advancements: AI agents that anticipate what you need before you even ask. &lt;/p&gt;
&lt;p&gt;What if your follow-up email was already drafted after a call, incorporating specific points from the conversation? Your proposal includes ROI calculations tailored to their business model, all generated from publicly available data about their company.&lt;/p&gt;
&lt;p&gt;AI will soon do more than respond to prompts; it will proactively support your sales process. It’ll flag when a deal is stalling based on engagement patterns. It’ll suggest the optimal time to follow up based on the prospect’s communication preferences. It’ll even coach you on your delivery by analyzing successful calls from top performers.&lt;/p&gt;
&lt;p&gt;That’s why the time to adopt is now. Don’t let AI’s growth outpace your own knowledge of &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/how-to-use-ai-to-sell-more-now&#34; rel=&#34;nofollow&#34;&gt;how to use it&lt;/a&gt;. &lt;/strong&gt;Stay on top of new systems and improvements.&lt;/p&gt;
&lt;h2 id=&#34;h-the-human-element-remains-king&#34;&gt;&lt;strong&gt;The Human Element Remains King&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;But here’s what AI will never recognize: the moment in a sale when a prospect’s voice changes and you know they’re really interested. It doesn’t have the ability to read between the lines of what someone isn’t saying. It lacks the intuition that tells you to pivot your pitch mid-conversation because you’ve spotted a better angle.&lt;/p&gt;
&lt;p&gt;AI can’t build genuine rapport. It can’t adapt to the subtle cues that tell you someone’s ready to buy or needs more nurturing. It can’t handle the complex, nuanced objections that require empathy and creative problem-solving. These uniquely human skills become more valuable, not less, in an AI-enhanced world.&lt;/p&gt;
&lt;p&gt;The most successful salespeople will be those who use AI to eliminate the mundane so they can focus entirely on these high-value human interactions. They’ll show up to every conversation better prepared, with more relevant insights, and more time to actually listen.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Look, change is uncomfortable. You might be hesitant to shift your workflow, adopt new tools, or rethink how you sell. But the market won’t wait for you to feel ready. The time to start is now.&lt;/p&gt;
&lt;p&gt;Start small. Pick one area where you’re spending too much time on low-value tasks. Find an AI tool that addresses that specific area and test it for a month.&lt;/p&gt;
&lt;p&gt;Don’t let AI make you less human. AI can’t replace emotional intelligence, creativity, or the gut instinct you’ve developed from years in the field. But it can help you perform at your peak. It can make you faster, more focused, and more effective.&lt;/p&gt;
&lt;p&gt;So don’t fear it. Use it. Make AI your co-pilot. Let it handle the grunt work while you focus on the thing that actually closes deals: building genuine relationships. Stay curious; start experimenting. Keep the heart of your sales process with you, exactly where it belongs.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Want to learn more about how AI can lift you over your competition? Read Jeb Blount’s &lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;The AI Edge&lt;/strong&gt;&lt;/a&gt; for more tools and tips.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-top-sales-performers-use-ai-as-their-secret-weapon/</link>
                <pubDate>Fri, 30 May 2025 01:13:00 &#43;0000</pubDate>
                <itunes:duration>4490</itunes:duration>
                
                
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                <itunes:title>Strategies to Turn Your Windshield Time Into a Competitive Advantage (Ask Jeb)</itunes:title>
                <title>Strategies to Turn Your Windshield Time Into a Competitive Advantage (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;If you&amp;#8217;re in field sales, you know the reality: You spend hours every week sitting behind the windshield, staring at traffic that&amp;#8217;s moving at the speed of molasses. Whether you&amp;#8217;re dealing with Atlanta&amp;#8217;s notorious I-285 parking lot or any other major city&amp;#8217;s rush hour nightmare, that windshield time is either making you better or making you bitter.&lt;/p&gt;
&lt;p&gt;Recently on the Ask Jeb segment of the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/podcasts/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy podcast&lt;/a&gt;&lt;/strong&gt;, Jacob Kimrey asked about helping his field sales team maximize their productivity while stuck in traffic. But here&amp;#8217;s the thing—this advice isn&amp;#8217;t just for managers to give their reps. It&amp;#8217;s for YOU, the field rep, to take control of your own success.&lt;/p&gt;
&lt;p&gt;Let me tell you how to turn those frustrating hours in traffic into your secret weapon.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-driving-isn-t-an-accomplishment&#34;&gt;Driving Isn&amp;#8217;t an Accomplishment&lt;/h2&gt;
&lt;p&gt;First, let&amp;#8217;s get something straight: Driving is not an accomplishment. I don&amp;#8217;t care if you put 200 miles on your car today—that doesn&amp;#8217;t mean you accomplished anything meaningful for your business.&lt;/p&gt;
&lt;p&gt;Too many field reps confuse activity with productivity. They think that because they drove all over creation, they had a productive day. Wrong.&lt;/p&gt;
&lt;p&gt;The goal is to minimize your windshield time and maximize your face-to-face time. But when you ARE stuck in traffic, you better make damn sure you&amp;#8217;re using that time to get better.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-smart-territory-management-saves-windshield-time&#34;&gt;Smart Territory Management Saves Windshield Time&lt;/h2&gt;
&lt;p&gt;Before we talk about maximizing windshield time, let&amp;#8217;s talk about minimizing it through smart territory planning.&lt;/p&gt;
&lt;p&gt;Map your territory into quadrants: Monday territory, Tuesday territory, Wednesday territory, Thursday territory, and Friday territory. If you&amp;#8217;re supposed to be in your Monday quadrant but you&amp;#8217;re driving to your Friday area, you better have a damn good reason.&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re planning your field time:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Group your appointments geographically&lt;/strong&gt;: Don&amp;#8217;t hopscotch all over your territory in one day.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Plan your route in advance&lt;/strong&gt;: Use your CRM to map out the most efficient route.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use the T-calling technique&lt;/strong&gt;: When you arrive somewhere for an appointment, look left, look right, look behind you—can you make additional calls in that immediate area?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The tighter your route planning, the more selling time you create and the less windshield time you waste.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-prospecting-from-the-road-safely&#34;&gt;Prospecting from the Road (Safely)&lt;/h2&gt;
&lt;p&gt;Now, here&amp;#8217;s where it gets interesting. That windshield time can actually become &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;prospecting time&lt;/a&gt;&lt;/strong&gt;—if you do it safely and legally.&lt;/p&gt;
&lt;p&gt;There are apps and dialers that let you load phone numbers and dial hands-free while you&amp;#8217;re stuck in traffic. You can also set up your phone so contact numbers are easily accessible with voice commands.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Safety first&lt;/strong&gt;: Only do this when you&amp;#8217;re completely stopped in traffic or pulled over. Never compromise safety for a sales call.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Hands-free follow-up calls&lt;/strong&gt;: Use voice-to-text features to send follow-up messages to prospects or customers.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Planning calls&lt;/strong&gt;: Call ahead to confirm appointments or reschedule meetings.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Customer check-ins&lt;/strong&gt;: Those relationship-building calls that keep you top-of-mind with existing customers.&lt;/p&gt;
&lt;p&gt;The key is preparation. Have your call lists ready, know who you&amp;#8217;re calling and why, and keep it simple and safe.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-voice-technology-is-your-friend&#34;&gt;Voice Technology Is Your Friend&lt;/h2&gt;
&lt;p&gt;Today&amp;#8217;s smartphones have incredible voice capabilities that field reps should be leveraging:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Voice-to-text for quick CRM updates&lt;/li&gt;
&lt;li&gt;Voice memos to capture important thoughts or follow-up reminders&lt;/li&gt;
&lt;li&gt;Hands-free scheduling and calendar management&lt;/li&gt;
&lt;li&gt;Voice-activated research on prospects or companies&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Learn to use these tools, and you&amp;#8217;ll be amazed how much more productive your windshield time becomes.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-welcome-to-automobile-university&#34;&gt;Welcome to Automobile University&lt;/h2&gt;
&lt;p&gt;The number one thing you should be doing while stuck in traffic is attending what the great Zig Ziglar called &amp;#8220;Automobile University.&amp;#8221;&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re sitting in your car, staring at brake lights, what&amp;#8217;s coming through your speakers? Is it the news (which will just make you angry)? Music (which won&amp;#8217;t make you any money)? Or are you investing in content that makes you better at your job?&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s your Automobile University curriculum:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sales audiobooks&lt;/strong&gt;: There are hundreds of excellent sales books available in audio format. Start with the classics and work your way through modern sales methodology.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Podcasts&lt;/strong&gt;: The Sales Gravy podcast runs three days a week. That&amp;#8217;s hours of free sales training every week. But don&amp;#8217;t stop there—find other quality sales and business podcasts that challenge your thinking.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Audio courses&lt;/strong&gt;: We&amp;#8217;ve created specific audio courses on &lt;a href=&#34;https://www.salesgravy.university/pages/audio-courses&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Sales Gravy University&lt;/strong&gt;&lt;/a&gt; designed for people exactly like you who spend time in their cars. Push a button and learn while you drive.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Industry-specific content&lt;/strong&gt;: Listen to podcasts and &lt;a href=&#34;https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/B0DTB4B51D/ref=tmm_aud_swatch_0?_encoding=UTF8&amp;#38;dib_tag=se&amp;#38;dib=eyJ2IjoiMSJ9.sdlFnERkUqy_-g2D2jNsoobS0ckzIxYI_nIn0T76RIg4Jo_WR6Jzfpbfli7EPkE9PIrj2q59Vn4EmQfZOh3-zqKkvSEBmVPeTHTWWV2KviLeI51jHJQF9tRvAReloDUzZ7E-_-bWUP6LZO8to6aBMG6fFoNTmt7KzqLO9YZiWOUvaLong2yRBYbtBLb25E9P.h8rYCETX6pqwNniVWF9iyEJ7-NXeWqGBLL_qEZg-_Pc&amp;#38;qid=1748466490&amp;#38;sr=8-1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;audiobooks&lt;/strong&gt;&lt;/a&gt; specific to your industry. The more you understand your prospects&amp;#8217; world, the better conversations you&amp;#8217;ll have.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-compound-effect-of-automobile-university&#34;&gt;The Compound Effect of Automobile University&lt;/h3&gt;
&lt;p&gt;Here&amp;#8217;s what most reps don&amp;#8217;t understand: The compound effect of consistently investing in yourself during windshield time is enormous.&lt;/p&gt;
&lt;p&gt;If you spend just 30 minutes a day listening to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-a-growth-oriented-mindset-can-help-you-sell-more/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;sales training content&lt;/a&gt;,&lt;/strong&gt; that&amp;#8217;s 2.5 hours per week, 10 hours per month, 120 hours per year of professional development. That&amp;#8217;s the equivalent of three full work weeks of training annually—just from your commute time.&lt;/p&gt;
&lt;p&gt;Elite athletes in the business world constantly invest in themselves. We&amp;#8217;re in skill positions. The better your skills, the better your results. When you&amp;#8217;re always learning, you:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Have better conversations with prospects&lt;/li&gt;
&lt;li&gt;Ask more insightful questions&lt;/li&gt;
&lt;li&gt;Think more strategically about your territory&lt;/li&gt;
&lt;li&gt;Stay current with industry trends&lt;/li&gt;
&lt;li&gt;Develop a competitive edge over reps who waste their windshield time&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-make-it-a-non-negotiable-habit&#34;&gt;Make It a Non-Negotiable Habit&lt;/h3&gt;
&lt;p&gt;The difference between successful field reps and mediocre ones often comes down to how they use their &amp;#8220;dead time.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Traffic jams are going to happen. Construction zones are unavoidable. Rush hour is inevitable. You can either let these situations frustrate you, or you can turn them into opportunities to get better.&lt;/p&gt;
&lt;p&gt;Make Automobile University a non-negotiable part of your daily routine. Every time you get in your car, something educational should be playing through those speakers.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-windshield-time-action-plan&#34;&gt;Your Windshield Time Action Plan&lt;/h2&gt;
&lt;p&gt;Starting tomorrow:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Audit your current windshield time habits&lt;/strong&gt;: What are you listening to right now? Is it making you better or just killing time?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Create your learning playlist&lt;/strong&gt;: Download sales audiobooks, subscribe to relevant podcasts, sign up for audio courses.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Plan your territory more efficiently&lt;/strong&gt;: Map out your weekly quadrants and commit to staying in your designated areas.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Set up hands-free prospecting tools&lt;/strong&gt;: Research safe, legal ways to make calls from the road.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track your progress&lt;/strong&gt;: Keep a log of what you&amp;#8217;re learning and how it&amp;#8217;s impacting your performance.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Your competition is sitting in the same traffic you are, listening to music or complaining about their day. While they&amp;#8217;re wasting time, you&amp;#8217;ll be getting better, smarter, and more prepared for every sales conversation.&lt;/p&gt;
&lt;p&gt;Turn that windshield time into your competitive advantage. Your future self—and your bank account—will thank you.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Ready to maximize your learning time? Check out &lt;a href=&#34;https://www.salesgravy.university/pages/audio-courses&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Sales Gravy University for audio courses&lt;/strong&gt;&lt;/a&gt; designed specifically for reps on the road.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>If you’re in field sales, you know the reality: You spend hours every week sitting behind the windshield, staring at traffic that’s moving at the speed of molasses. Whether you’re dealing with Atlanta’s notorious I-285 parking lot or any other major city’s rush hour nightmare, that windshield time is either making you better or making you bitter.</p>
<p>Recently on the Ask Jeb segment of the <strong><a href="https://salesgravy.com/podcasts/" rel="nofollow">Sales Gravy podcast</a></strong>, Jacob Kimrey asked about helping his field sales team maximize their productivity while stuck in traffic. But here’s the thing—this advice isn’t just for managers to give their reps. It’s for YOU, the field rep, to take control of your own success.</p>
<p>Let me tell you how to turn those frustrating hours in traffic into your secret weapon.</p>
<h2 id="h-driving-isn-t-an-accomplishment">Driving Isn’t an Accomplishment</h2>
<p>First, let’s get something straight: Driving is not an accomplishment. I don’t care if you put 200 miles on your car today—that doesn’t mean you accomplished anything meaningful for your business.</p>
<p>Too many field reps confuse activity with productivity. They think that because they drove all over creation, they had a productive day. Wrong.</p>
<p>The goal is to minimize your windshield time and maximize your face-to-face time. But when you ARE stuck in traffic, you better make damn sure you’re using that time to get better.</p>
<h2 id="h-smart-territory-management-saves-windshield-time">Smart Territory Management Saves Windshield Time</h2>
<p>Before we talk about maximizing windshield time, let’s talk about minimizing it through smart territory planning.</p>
<p>Map your territory into quadrants: Monday territory, Tuesday territory, Wednesday territory, Thursday territory, and Friday territory. If you’re supposed to be in your Monday quadrant but you’re driving to your Friday area, you better have a damn good reason.</p>
<p>When you’re planning your field time:</p>
<ul>
<li><strong>Group your appointments geographically</strong>: Don’t hopscotch all over your territory in one day.</li>
<li><strong>Plan your route in advance</strong>: Use your CRM to map out the most efficient route.</li>
<li><strong>Use the T-calling technique</strong>: When you arrive somewhere for an appointment, look left, look right, look behind you—can you make additional calls in that immediate area?</li>
</ul>
<p>The tighter your route planning, the more selling time you create and the less windshield time you waste.</p>
<h2 id="h-prospecting-from-the-road-safely">Prospecting from the Road (Safely)</h2>
<p>Now, here’s where it gets interesting. That windshield time can actually become <strong><a href="https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/" rel="nofollow">prospecting time</a></strong>—if you do it safely and legally.</p>
<p>There are apps and dialers that let you load phone numbers and dial hands-free while you’re stuck in traffic. You can also set up your phone so contact numbers are easily accessible with voice commands.</p>
<p><strong>Safety first</strong>: Only do this when you’re completely stopped in traffic or pulled over. Never compromise safety for a sales call.</p>
<p><strong>Hands-free follow-up calls</strong>: Use voice-to-text features to send follow-up messages to prospects or customers.</p>
<p><strong>Planning calls</strong>: Call ahead to confirm appointments or reschedule meetings.</p>
<p><strong>Customer check-ins</strong>: Those relationship-building calls that keep you top-of-mind with existing customers.</p>
<p>The key is preparation. Have your call lists ready, know who you’re calling and why, and keep it simple and safe.</p>
<h2 id="h-voice-technology-is-your-friend">Voice Technology Is Your Friend</h2>
<p>Today’s smartphones have incredible voice capabilities that field reps should be leveraging:</p>
<ul>
<li>Voice-to-text for quick CRM updates</li>
<li>Voice memos to capture important thoughts or follow-up reminders</li>
<li>Hands-free scheduling and calendar management</li>
<li>Voice-activated research on prospects or companies</li>
</ul>
<p>Learn to use these tools, and you’ll be amazed how much more productive your windshield time becomes.</p>
<h2 id="h-welcome-to-automobile-university">Welcome to Automobile University</h2>
<p>The number one thing you should be doing while stuck in traffic is attending what the great Zig Ziglar called “Automobile University.”</p>
<p>When you’re sitting in your car, staring at brake lights, what’s coming through your speakers? Is it the news (which will just make you angry)? Music (which won’t make you any money)? Or are you investing in content that makes you better at your job?</p>
<p>Here’s your Automobile University curriculum:</p>
<p><strong>Sales audiobooks</strong>: There are hundreds of excellent sales books available in audio format. Start with the classics and work your way through modern sales methodology.</p>
<p><strong>Podcasts</strong>: The Sales Gravy podcast runs three days a week. That’s hours of free sales training every week. But don’t stop there—find other quality sales and business podcasts that challenge your thinking.</p>
<p><strong>Audio courses</strong>: We’ve created specific audio courses on <a href="https://www.salesgravy.university/pages/audio-courses" rel="nofollow"><strong>Sales Gravy University</strong></a> designed for people exactly like you who spend time in their cars. Push a button and learn while you drive.</p>
<p><strong>Industry-specific content</strong>: Listen to podcasts and <a href="https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/B0DTB4B51D/ref=tmm_aud_swatch_0?_encoding=UTF8&dib=eyJ2IjoiMSJ9.sdlFnERkUqy_-g2D2jNsoobS0ckzIxYI_nIn0T76RIg4Jo_WR6Jzfpbfli7EPkE9PIrj2q59Vn4EmQfZOh3-zqKkvSEBmVPeTHTWWV2KviLeI51jHJQF9tRvAReloDUzZ7E-_-bWUP6LZO8to6aBMG6fFoNTmt7KzqLO9YZiWOUvaLong2yRBYbtBLb25E9P.h8rYCETX6pqwNniVWF9iyEJ7-NXeWqGBLL_qEZg-_Pc&dib_tag=se&qid=1748466490&sr=8-1" rel="nofollow"><strong>audiobooks</strong></a> specific to your industry. The more you understand your prospects’ world, the better conversations you’ll have.</p>
<h3 id="h-the-compound-effect-of-automobile-university">The Compound Effect of Automobile University</h3>
<p>Here’s what most reps don’t understand: The compound effect of consistently investing in yourself during windshield time is enormous.</p>
<p>If you spend just 30 minutes a day listening to <strong><a href="https://salesgravy.com/how-a-growth-oriented-mindset-can-help-you-sell-more/" rel="nofollow">sales training content</a>,</strong> that’s 2.5 hours per week, 10 hours per month, 120 hours per year of professional development. That’s the equivalent of three full work weeks of training annually—just from your commute time.</p>
<p>Elite athletes in the business world constantly invest in themselves. We’re in skill positions. The better your skills, the better your results. When you’re always learning, you:</p>
<ul>
<li>Have better conversations with prospects</li>
<li>Ask more insightful questions</li>
<li>Think more strategically about your territory</li>
<li>Stay current with industry trends</li>
<li>Develop a competitive edge over reps who waste their windshield time</li>
</ul>
<h3 id="h-make-it-a-non-negotiable-habit">Make It a Non-Negotiable Habit</h3>
<p>The difference between successful field reps and mediocre ones often comes down to how they use their “dead time.”</p>
<p>Traffic jams are going to happen. Construction zones are unavoidable. Rush hour is inevitable. You can either let these situations frustrate you, or you can turn them into opportunities to get better.</p>
<p>Make Automobile University a non-negotiable part of your daily routine. Every time you get in your car, something educational should be playing through those speakers.</p>
<h2 id="h-your-windshield-time-action-plan">Your Windshield Time Action Plan</h2>
<p>Starting tomorrow:</p>
<ol>
<li><strong>Audit your current windshield time habits</strong>: What are you listening to right now? Is it making you better or just killing time?</li>
<li><strong>Create your learning playlist</strong>: Download sales audiobooks, subscribe to relevant podcasts, sign up for audio courses.</li>
<li><strong>Plan your territory more efficiently</strong>: Map out your weekly quadrants and commit to staying in your designated areas.</li>
<li><strong>Set up hands-free prospecting tools</strong>: Research safe, legal ways to make calls from the road.</li>
<li><strong>Track your progress</strong>: Keep a log of what you’re learning and how it’s impacting your performance.</li>
</ol>
<p>Your competition is sitting in the same traffic you are, listening to music or complaining about their day. While they’re wasting time, you’ll be getting better, smarter, and more prepared for every sales conversation.</p>
<p>Turn that windshield time into your competitive advantage. Your future self—and your bank account—will thank you.</p>
<hr/>
<p>Ready to maximize your learning time? Check out <a href="https://www.salesgravy.university/pages/audio-courses" rel="nofollow"><strong>Sales Gravy University for audio courses</strong></a> designed specifically for reps on the road.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;If you’re in field sales, you know the reality: You spend hours every week sitting behind the windshield, staring at traffic that’s moving at the speed of molasses. Whether you’re dealing with Atlanta’s notorious I-285 parking lot or any other major city’s rush hour nightmare, that windshield time is either making you better or making you bitter.&lt;/p&gt;
&lt;p&gt;Recently on the Ask Jeb segment of the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy podcast&lt;/a&gt;&lt;/strong&gt;, Jacob Kimrey asked about helping his field sales team maximize their productivity while stuck in traffic. But here’s the thing—this advice isn’t just for managers to give their reps. It’s for YOU, the field rep, to take control of your own success.&lt;/p&gt;
&lt;p&gt;Let me tell you how to turn those frustrating hours in traffic into your secret weapon.&lt;/p&gt;
&lt;h2 id=&#34;h-driving-isn-t-an-accomplishment&#34;&gt;Driving Isn’t an Accomplishment&lt;/h2&gt;
&lt;p&gt;First, let’s get something straight: Driving is not an accomplishment. I don’t care if you put 200 miles on your car today—that doesn’t mean you accomplished anything meaningful for your business.&lt;/p&gt;
&lt;p&gt;Too many field reps confuse activity with productivity. They think that because they drove all over creation, they had a productive day. Wrong.&lt;/p&gt;
&lt;p&gt;The goal is to minimize your windshield time and maximize your face-to-face time. But when you ARE stuck in traffic, you better make damn sure you’re using that time to get better.&lt;/p&gt;
&lt;h2 id=&#34;h-smart-territory-management-saves-windshield-time&#34;&gt;Smart Territory Management Saves Windshield Time&lt;/h2&gt;
&lt;p&gt;Before we talk about maximizing windshield time, let’s talk about minimizing it through smart territory planning.&lt;/p&gt;
&lt;p&gt;Map your territory into quadrants: Monday territory, Tuesday territory, Wednesday territory, Thursday territory, and Friday territory. If you’re supposed to be in your Monday quadrant but you’re driving to your Friday area, you better have a damn good reason.&lt;/p&gt;
&lt;p&gt;When you’re planning your field time:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Group your appointments geographically&lt;/strong&gt;: Don’t hopscotch all over your territory in one day.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Plan your route in advance&lt;/strong&gt;: Use your CRM to map out the most efficient route.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use the T-calling technique&lt;/strong&gt;: When you arrive somewhere for an appointment, look left, look right, look behind you—can you make additional calls in that immediate area?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The tighter your route planning, the more selling time you create and the less windshield time you waste.&lt;/p&gt;
&lt;h2 id=&#34;h-prospecting-from-the-road-safely&#34;&gt;Prospecting from the Road (Safely)&lt;/h2&gt;
&lt;p&gt;Now, here’s where it gets interesting. That windshield time can actually become &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;prospecting time&lt;/a&gt;&lt;/strong&gt;—if you do it safely and legally.&lt;/p&gt;
&lt;p&gt;There are apps and dialers that let you load phone numbers and dial hands-free while you’re stuck in traffic. You can also set up your phone so contact numbers are easily accessible with voice commands.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Safety first&lt;/strong&gt;: Only do this when you’re completely stopped in traffic or pulled over. Never compromise safety for a sales call.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Hands-free follow-up calls&lt;/strong&gt;: Use voice-to-text features to send follow-up messages to prospects or customers.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Planning calls&lt;/strong&gt;: Call ahead to confirm appointments or reschedule meetings.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Customer check-ins&lt;/strong&gt;: Those relationship-building calls that keep you top-of-mind with existing customers.&lt;/p&gt;
&lt;p&gt;The key is preparation. Have your call lists ready, know who you’re calling and why, and keep it simple and safe.&lt;/p&gt;
&lt;h2 id=&#34;h-voice-technology-is-your-friend&#34;&gt;Voice Technology Is Your Friend&lt;/h2&gt;
&lt;p&gt;Today’s smartphones have incredible voice capabilities that field reps should be leveraging:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Voice-to-text for quick CRM updates&lt;/li&gt;
&lt;li&gt;Voice memos to capture important thoughts or follow-up reminders&lt;/li&gt;
&lt;li&gt;Hands-free scheduling and calendar management&lt;/li&gt;
&lt;li&gt;Voice-activated research on prospects or companies&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Learn to use these tools, and you’ll be amazed how much more productive your windshield time becomes.&lt;/p&gt;
&lt;h2 id=&#34;h-welcome-to-automobile-university&#34;&gt;Welcome to Automobile University&lt;/h2&gt;
&lt;p&gt;The number one thing you should be doing while stuck in traffic is attending what the great Zig Ziglar called “Automobile University.”&lt;/p&gt;
&lt;p&gt;When you’re sitting in your car, staring at brake lights, what’s coming through your speakers? Is it the news (which will just make you angry)? Music (which won’t make you any money)? Or are you investing in content that makes you better at your job?&lt;/p&gt;
&lt;p&gt;Here’s your Automobile University curriculum:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sales audiobooks&lt;/strong&gt;: There are hundreds of excellent sales books available in audio format. Start with the classics and work your way through modern sales methodology.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Podcasts&lt;/strong&gt;: The Sales Gravy podcast runs three days a week. That’s hours of free sales training every week. But don’t stop there—find other quality sales and business podcasts that challenge your thinking.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Audio courses&lt;/strong&gt;: We’ve created specific audio courses on &lt;a href=&#34;https://www.salesgravy.university/pages/audio-courses&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Sales Gravy University&lt;/strong&gt;&lt;/a&gt; designed for people exactly like you who spend time in their cars. Push a button and learn while you drive.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Industry-specific content&lt;/strong&gt;: Listen to podcasts and &lt;a href=&#34;https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/B0DTB4B51D/ref=tmm_aud_swatch_0?_encoding=UTF8&amp;dib=eyJ2IjoiMSJ9.sdlFnERkUqy_-g2D2jNsoobS0ckzIxYI_nIn0T76RIg4Jo_WR6Jzfpbfli7EPkE9PIrj2q59Vn4EmQfZOh3-zqKkvSEBmVPeTHTWWV2KviLeI51jHJQF9tRvAReloDUzZ7E-_-bWUP6LZO8to6aBMG6fFoNTmt7KzqLO9YZiWOUvaLong2yRBYbtBLb25E9P.h8rYCETX6pqwNniVWF9iyEJ7-NXeWqGBLL_qEZg-_Pc&amp;dib_tag=se&amp;qid=1748466490&amp;sr=8-1&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;audiobooks&lt;/strong&gt;&lt;/a&gt; specific to your industry. The more you understand your prospects’ world, the better conversations you’ll have.&lt;/p&gt;
&lt;h3 id=&#34;h-the-compound-effect-of-automobile-university&#34;&gt;The Compound Effect of Automobile University&lt;/h3&gt;
&lt;p&gt;Here’s what most reps don’t understand: The compound effect of consistently investing in yourself during windshield time is enormous.&lt;/p&gt;
&lt;p&gt;If you spend just 30 minutes a day listening to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-a-growth-oriented-mindset-can-help-you-sell-more/&#34; rel=&#34;nofollow&#34;&gt;sales training content&lt;/a&gt;,&lt;/strong&gt; that’s 2.5 hours per week, 10 hours per month, 120 hours per year of professional development. That’s the equivalent of three full work weeks of training annually—just from your commute time.&lt;/p&gt;
&lt;p&gt;Elite athletes in the business world constantly invest in themselves. We’re in skill positions. The better your skills, the better your results. When you’re always learning, you:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Have better conversations with prospects&lt;/li&gt;
&lt;li&gt;Ask more insightful questions&lt;/li&gt;
&lt;li&gt;Think more strategically about your territory&lt;/li&gt;
&lt;li&gt;Stay current with industry trends&lt;/li&gt;
&lt;li&gt;Develop a competitive edge over reps who waste their windshield time&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&#34;h-make-it-a-non-negotiable-habit&#34;&gt;Make It a Non-Negotiable Habit&lt;/h3&gt;
&lt;p&gt;The difference between successful field reps and mediocre ones often comes down to how they use their “dead time.”&lt;/p&gt;
&lt;p&gt;Traffic jams are going to happen. Construction zones are unavoidable. Rush hour is inevitable. You can either let these situations frustrate you, or you can turn them into opportunities to get better.&lt;/p&gt;
&lt;p&gt;Make Automobile University a non-negotiable part of your daily routine. Every time you get in your car, something educational should be playing through those speakers.&lt;/p&gt;
&lt;h2 id=&#34;h-your-windshield-time-action-plan&#34;&gt;Your Windshield Time Action Plan&lt;/h2&gt;
&lt;p&gt;Starting tomorrow:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Audit your current windshield time habits&lt;/strong&gt;: What are you listening to right now? Is it making you better or just killing time?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Create your learning playlist&lt;/strong&gt;: Download sales audiobooks, subscribe to relevant podcasts, sign up for audio courses.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Plan your territory more efficiently&lt;/strong&gt;: Map out your weekly quadrants and commit to staying in your designated areas.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Set up hands-free prospecting tools&lt;/strong&gt;: Research safe, legal ways to make calls from the road.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track your progress&lt;/strong&gt;: Keep a log of what you’re learning and how it’s impacting your performance.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Your competition is sitting in the same traffic you are, listening to music or complaining about their day. While they’re wasting time, you’ll be getting better, smarter, and more prepared for every sales conversation.&lt;/p&gt;
&lt;p&gt;Turn that windshield time into your competitive advantage. Your future self—and your bank account—will thank you.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Ready to maximize your learning time? Check out &lt;a href=&#34;https://www.salesgravy.university/pages/audio-courses&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Sales Gravy University for audio courses&lt;/strong&gt;&lt;/a&gt; designed specifically for reps on the road.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Wed, 28 May 2025 21:19:00 &#43;0000</pubDate>
                <itunes:duration>634</itunes:duration>
                
                
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                <itunes:title>3 Reasons Most Value Propositions Fail and What to Do About It</itunes:title>
                <title>3 Reasons Most Value Propositions Fail and What to Do About It</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Most value propositions stink. They’re boring, generic, feature-heavy garbage that make buyers’ eyes glaze over. And the worst part? Most salespeople don’t even realize their value proposition messaging is hurting them.&lt;/p&gt;
&lt;p&gt;On this week’s &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/podcasts/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy Podcast&lt;/a&gt;,&lt;/strong&gt; Lisa Dennis breaks down her process for building value propositions that actually work—the kind that grab buyers by the heart and don’t let go. But before we get to the solution, let’s talk about why most value propositions fail miserably.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-reason-1-you-re-talking-about-yourself-not-them&#34;&gt;&lt;strong&gt;Reason #1: You’re Talking About Yourself, Not Them&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s the fundamental problem with 90% of value propositions: They’re all about you.&lt;/p&gt;
&lt;p&gt;“We’re the industry leader with cutting-edge technology and award-winning customer service that delivers best-in-class solutions…”&lt;/p&gt;
&lt;p&gt;Blah, blah, blah.&amp;#160;&lt;/p&gt;
&lt;p&gt;Do you hear that sound? That’s the sound of your prospect mentally checking out.&lt;/p&gt;
&lt;p&gt;Here’s a hard truth about human nature: Nobody cares about you. They care about themselves.&lt;/p&gt;
&lt;p&gt;Every buyer wants to talk about their problems, their challenges, their goals, and their pain points.&lt;/p&gt;
&lt;p&gt;When you launch into your pitch about incredible features and market-leading capabilities, your buyer is silently thinking, “What does this mean for me?” And if you don’t answer that question immediately, you’ve lost them.&lt;/p&gt;
&lt;p&gt;Your value proposition isn’t a corporate brochure. It’s not a marketing slick. It’s the value-bridge between what you do and what they need.&amp;#160;&lt;/p&gt;
&lt;p&gt;If it’s a monologue about you, your company, and your product features you’ve lost the game before kickoff.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What to do instead: &lt;/strong&gt;Make your value proposition a laser-focused spotlight on them. Start with their problem, not your solution. Lead with their pain, not your product.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-reason-2-you-re-using-generic-meaningless-buzzwords&#34;&gt;&lt;strong&gt;Reason #2: You’re Using Generic, Meaningless Buzzwords&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most value propositions include phrases like “industry leader,” “best-in-class,” “cutting-edge,” or “world-class customer service.”&lt;/p&gt;
&lt;p&gt;“We’re a one-stop shop with purpose-built solutions that increase efficiency and decrease costs.”&lt;/p&gt;
&lt;p&gt;Really? And I suppose your competitors specialize in decreasing efficiency and increasing costs?&lt;/p&gt;
&lt;p&gt;These phrases and buzzwords make you sound exactly like every other salesperson who’s ever walked through your prospect’s door: &lt;em&gt;boring&lt;/em&gt;.&amp;#160;&lt;/p&gt;
&lt;p&gt;Here’s the brutal truth: If your competitor could copy and paste your value proposition and use it for their company, it’s not a value proposition—it’s forgettable noise.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What to do instead:&lt;/strong&gt; Get specific. Use numbers. Use their language, not yours. Instead of “increase efficiency,” say “reduce your monthly reporting time from 40 hours to 4 hours.” Instead of “industry leader,” show them exactly how you’re different and why that difference matters to them.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-reason-3-you-haven-t-done-your-homework&#34;&gt;&lt;strong&gt;Reason #3: You Haven’t Done Your Homework&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople build their value propositions standing in their own shoes rather than those of their buyers.&lt;/p&gt;
&lt;p&gt;If you don’t know what keeps your prospects awake at 3 AM, if you don’t understand their specific challenges, and if you haven’t talked to real customers about why they bought from you (or didn’t), then your value proposition is built on sand. Guesswork rather than research.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What to do instead:&lt;/strong&gt; Talk to three groups of people and gain insight through their lens.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Your Lovers:&lt;/strong&gt; These are your raving fans. What do they say about you when you’re not in the room? What specific problem did you solve that made them heroes in their organization?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Your Likers:&lt;/strong&gt; These are satisfied customers who aren’t writing love letters about you. What almost made them choose your competitor? What reservations did they have?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Your Haters:&lt;/strong&gt; These are the tough conversations. The prospects who chose someone else or the customers who fired you. Why? What did they feel you were missing?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This insight helps you &lt;a href=&#34;https://salesgravy.com/strategies-for-mastering-sales-messaging-dr-jim-karrh/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;shape your messaging&lt;/a&gt; so that it connects with the buying motivators of potential customers.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-build-a-value-prop-that-actually-works&#34;&gt;&lt;strong&gt;How to Build a Value Prop That Actually Works&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Now that we’ve covered why most value propositions fail, let’s talk about how to build one that wins deals.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-1-start-with-their-problem-not-your-product&#34;&gt;&lt;strong&gt;Step 1: Start With Their Problem, Not Your Product&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your value proposition should begin with their problem, not your product.&amp;#160;&lt;/p&gt;
&lt;p&gt;Here’s the formula:&lt;/p&gt;
&lt;p&gt;“For [specific type of customer] who [specific problem/challenge], [your company] provides [specific solution] that [specific, measurable benefit].”&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-2-get-brutally-specific&#34;&gt;&lt;strong&gt;Step 2: Get Brutally Specific&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Vague value propositions are worthless. Don’t say you “increase efficiency”—say you “reduce month-end close time from 15 days to 3 days.” Don’t claim you’re the “industry leader”—prove it with specific, verifiable metrics.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-3-use-their-language&#34;&gt;&lt;strong&gt;Step 3: Use Their Language&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Stop using your internal jargon and corporate-speak. Use the exact words your prospects use to describe their problems. If they say they’re “drowning in manual processes,” don’t translate that to “seeking automation solutions.” &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/3-tips-for-simple-effective-messaging-and-powerful-communication/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Use their words&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-4-prove-it&#34;&gt;&lt;strong&gt;Step 4: Prove It&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Every claim in your value proposition should be provable. Can a third party verify what you’re saying? Do you have case studies, testimonials, or data to back it up? If not, cut it out.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-step-5-make-it-human&#34;&gt;&lt;strong&gt;Step 5: Make It Human&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;People buy from people. Your value proposition can’t be purely clinical and business-focused. Acknowledge the human element. What does success look like for the individual making this decision? How will solving this problem make their life better?&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-your-differentiators-should-actually-differentiate&#34;&gt;&lt;strong&gt;What Your Differentiators Should Actually Differentiate&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your differentiators are proof points that you’re uniquely qualified to solve your prospect’s specific problem.&lt;/p&gt;
&lt;p&gt;Ask yourself:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;What can we do that competitors literally cannot do?&lt;/li&gt;
&lt;li&gt;Where are we measurably better than alternatives?&lt;/li&gt;
&lt;li&gt;What gaps do we fill that others leave open?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If your “differentiator” could apply to any company in your industry, it’s table stakes rather than a true competitive edge.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Building an effective value proposition isn’t about clever wordsmithing or marketing magic. It’s about doing the hard work of truly understanding your buyers and then articulating—in their language—exactly how you solve their unique challenges better than anyone else.&lt;/p&gt;
&lt;p&gt;Most salespeople won’t do this work because it’s difficult and uncomfortable. They’d rather stick with generic, safe language that offends no one and excites no one.&lt;/p&gt;
&lt;p&gt;But if you’re willing to have the tough conversations, do the real research, and build a value proposition that’s genuinely focused on your buyers’ needs, you’ll gain a massive competitive advantage.&lt;/p&gt;
&lt;p&gt;Because while your competitors are still talking about their “industry-leading, best-in-class solutions,” you’ll be speaking your prospect’s language with a value proposition that compels them to engage and buy.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Learn how to build buyer-centric value propositions that resonate, differentiate, and drive sales, using Lisa Dennis’ proven framework that transforms your messaging into a deal-winning asset. Check out her sales training course &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/value-propositions-that-sell&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Value Propositions That Sell&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Most value propositions stink. They’re boring, generic, feature-heavy garbage that make buyers’ eyes glaze over. And the worst part? Most salespeople don’t even realize their value proposition messaging is hurting them.</p>
<p>On this week’s <strong><a href="https://salesgravy.com/podcasts/" rel="nofollow">Sales Gravy Podcast</a>,</strong> Lisa Dennis breaks down her process for building value propositions that actually work—the kind that grab buyers by the heart and don’t let go. But before we get to the solution, let’s talk about why most value propositions fail miserably.</p>
<h2 id="h-reason-1-you-re-talking-about-yourself-not-them"><strong>Reason #1: You’re Talking About Yourself, Not Them</strong></h2>
<p>Here’s the fundamental problem with 90% of value propositions: They’re all about you.</p>
<p>“We’re the industry leader with cutting-edge technology and award-winning customer service that delivers best-in-class solutions…”</p>
<p>Blah, blah, blah. </p>
<p>Do you hear that sound? That’s the sound of your prospect mentally checking out.</p>
<p>Here’s a hard truth about human nature: Nobody cares about you. They care about themselves.</p>
<p>Every buyer wants to talk about their problems, their challenges, their goals, and their pain points.</p>
<p>When you launch into your pitch about incredible features and market-leading capabilities, your buyer is silently thinking, “What does this mean for me?” And if you don’t answer that question immediately, you’ve lost them.</p>
<p>Your value proposition isn’t a corporate brochure. It’s not a marketing slick. It’s the value-bridge between what you do and what they need. </p>
<p>If it’s a monologue about you, your company, and your product features you’ve lost the game before kickoff.</p>
<p><strong>What to do instead: </strong>Make your value proposition a laser-focused spotlight on them. Start with their problem, not your solution. Lead with their pain, not your product.</p>
<h2 id="h-reason-2-you-re-using-generic-meaningless-buzzwords"><strong>Reason #2: You’re Using Generic, Meaningless Buzzwords</strong></h2>
<p>Most value propositions include phrases like “industry leader,” “best-in-class,” “cutting-edge,” or “world-class customer service.”</p>
<p>“We’re a one-stop shop with purpose-built solutions that increase efficiency and decrease costs.”</p>
<p>Really? And I suppose your competitors specialize in decreasing efficiency and increasing costs?</p>
<p>These phrases and buzzwords make you sound exactly like every other salesperson who’s ever walked through your prospect’s door: <em>boring</em>. </p>
<p>Here’s the brutal truth: If your competitor could copy and paste your value proposition and use it for their company, it’s not a value proposition—it’s forgettable noise.</p>
<p><strong>What to do instead:</strong> Get specific. Use numbers. Use their language, not yours. Instead of “increase efficiency,” say “reduce your monthly reporting time from 40 hours to 4 hours.” Instead of “industry leader,” show them exactly how you’re different and why that difference matters to them.</p>
<h2 id="h-reason-3-you-haven-t-done-your-homework"><strong>Reason #3: You Haven’t Done Your Homework</strong></h2>
<p>Most salespeople build their value propositions standing in their own shoes rather than those of their buyers.</p>
<p>If you don’t know what keeps your prospects awake at 3 AM, if you don’t understand their specific challenges, and if you haven’t talked to real customers about why they bought from you (or didn’t), then your value proposition is built on sand. Guesswork rather than research.</p>
<p><strong>What to do instead:</strong> Talk to three groups of people and gain insight through their lens.</p>
<ul>
<li><strong>Your Lovers:</strong> These are your raving fans. What do they say about you when you’re not in the room? What specific problem did you solve that made them heroes in their organization?</li>
<li><strong>Your Likers:</strong> These are satisfied customers who aren’t writing love letters about you. What almost made them choose your competitor? What reservations did they have?</li>
<li><strong>Your Haters:</strong> These are the tough conversations. The prospects who chose someone else or the customers who fired you. Why? What did they feel you were missing?</li>
</ul>
<p>This insight helps you <a href="https://salesgravy.com/strategies-for-mastering-sales-messaging-dr-jim-karrh/" rel="nofollow">shape your messaging</a> so that it connects with the buying motivators of potential customers.</p>
<h2 id="h-how-to-build-a-value-prop-that-actually-works"><strong>How to Build a Value Prop That Actually Works</strong></h2>
<p>Now that we’ve covered why most value propositions fail, let’s talk about how to build one that wins deals.</p>
<h3 id="h-step-1-start-with-their-problem-not-your-product"><strong>Step 1: Start With Their Problem, Not Your Product</strong></h3>
<p>Your value proposition should begin with their problem, not your product. </p>
<p>Here’s the formula:</p>
<p>“For [specific type of customer] who [specific problem/challenge], [your company] provides [specific solution] that [specific, measurable benefit].”</p>
<h3 id="h-step-2-get-brutally-specific"><strong>Step 2: Get Brutally Specific</strong></h3>
<p>Vague value propositions are worthless. Don’t say you “increase efficiency”—say you “reduce month-end close time from 15 days to 3 days.” Don’t claim you’re the “industry leader”—prove it with specific, verifiable metrics.</p>
<h3 id="h-step-3-use-their-language"><strong>Step 3: Use Their Language</strong></h3>
<p>Stop using your internal jargon and corporate-speak. Use the exact words your prospects use to describe their problems. If they say they’re “drowning in manual processes,” don’t translate that to “seeking automation solutions.” <strong><a href="https://salesgravy.com/3-tips-for-simple-effective-messaging-and-powerful-communication/" rel="nofollow">Use their words</a>.</strong></p>
<h3 id="h-step-4-prove-it"><strong>Step 4: Prove It</strong></h3>
<p>Every claim in your value proposition should be provable. Can a third party verify what you’re saying? Do you have case studies, testimonials, or data to back it up? If not, cut it out.</p>
<h3 id="h-step-5-make-it-human"><strong>Step 5: Make It Human</strong></h3>
<p>People buy from people. Your value proposition can’t be purely clinical and business-focused. Acknowledge the human element. What does success look like for the individual making this decision? How will solving this problem make their life better?</p>
<h2 id="h-what-your-differentiators-should-actually-differentiate"><strong>What Your Differentiators Should Actually Differentiate</strong></h2>
<p>Your differentiators are proof points that you’re uniquely qualified to solve your prospect’s specific problem.</p>
<p>Ask yourself:</p>
<ul>
<li>What can we do that competitors literally cannot do?</li>
<li>Where are we measurably better than alternatives?</li>
<li>What gaps do we fill that others leave open?</li>
</ul>
<p>If your “differentiator” could apply to any company in your industry, it’s table stakes rather than a true competitive edge.</p>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>Building an effective value proposition isn’t about clever wordsmithing or marketing magic. It’s about doing the hard work of truly understanding your buyers and then articulating—in their language—exactly how you solve their unique challenges better than anyone else.</p>
<p>Most salespeople won’t do this work because it’s difficult and uncomfortable. They’d rather stick with generic, safe language that offends no one and excites no one.</p>
<p>But if you’re willing to have the tough conversations, do the real research, and build a value proposition that’s genuinely focused on your buyers’ needs, you’ll gain a massive competitive advantage.</p>
<p>Because while your competitors are still talking about their “industry-leading, best-in-class solutions,” you’ll be speaking your prospect’s language with a value proposition that compels them to engage and buy.</p>
<hr/>
<p>Learn how to build buyer-centric value propositions that resonate, differentiate, and drive sales, using Lisa Dennis’ proven framework that transforms your messaging into a deal-winning asset. Check out her sales training course <strong><a href="https://www.salesgravy.university/courses/value-propositions-that-sell" rel="nofollow">Value Propositions That Sell</a></strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Most value propositions stink. They’re boring, generic, feature-heavy garbage that make buyers’ eyes glaze over. And the worst part? Most salespeople don’t even realize their value proposition messaging is hurting them.&lt;/p&gt;
&lt;p&gt;On this week’s &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Podcast&lt;/a&gt;,&lt;/strong&gt; Lisa Dennis breaks down her process for building value propositions that actually work—the kind that grab buyers by the heart and don’t let go. But before we get to the solution, let’s talk about why most value propositions fail miserably.&lt;/p&gt;
&lt;h2 id=&#34;h-reason-1-you-re-talking-about-yourself-not-them&#34;&gt;&lt;strong&gt;Reason #1: You’re Talking About Yourself, Not Them&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s the fundamental problem with 90% of value propositions: They’re all about you.&lt;/p&gt;
&lt;p&gt;“We’re the industry leader with cutting-edge technology and award-winning customer service that delivers best-in-class solutions…”&lt;/p&gt;
&lt;p&gt;Blah, blah, blah. &lt;/p&gt;
&lt;p&gt;Do you hear that sound? That’s the sound of your prospect mentally checking out.&lt;/p&gt;
&lt;p&gt;Here’s a hard truth about human nature: Nobody cares about you. They care about themselves.&lt;/p&gt;
&lt;p&gt;Every buyer wants to talk about their problems, their challenges, their goals, and their pain points.&lt;/p&gt;
&lt;p&gt;When you launch into your pitch about incredible features and market-leading capabilities, your buyer is silently thinking, “What does this mean for me?” And if you don’t answer that question immediately, you’ve lost them.&lt;/p&gt;
&lt;p&gt;Your value proposition isn’t a corporate brochure. It’s not a marketing slick. It’s the value-bridge between what you do and what they need. &lt;/p&gt;
&lt;p&gt;If it’s a monologue about you, your company, and your product features you’ve lost the game before kickoff.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What to do instead: &lt;/strong&gt;Make your value proposition a laser-focused spotlight on them. Start with their problem, not your solution. Lead with their pain, not your product.&lt;/p&gt;
&lt;h2 id=&#34;h-reason-2-you-re-using-generic-meaningless-buzzwords&#34;&gt;&lt;strong&gt;Reason #2: You’re Using Generic, Meaningless Buzzwords&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most value propositions include phrases like “industry leader,” “best-in-class,” “cutting-edge,” or “world-class customer service.”&lt;/p&gt;
&lt;p&gt;“We’re a one-stop shop with purpose-built solutions that increase efficiency and decrease costs.”&lt;/p&gt;
&lt;p&gt;Really? And I suppose your competitors specialize in decreasing efficiency and increasing costs?&lt;/p&gt;
&lt;p&gt;These phrases and buzzwords make you sound exactly like every other salesperson who’s ever walked through your prospect’s door: &lt;em&gt;boring&lt;/em&gt;. &lt;/p&gt;
&lt;p&gt;Here’s the brutal truth: If your competitor could copy and paste your value proposition and use it for their company, it’s not a value proposition—it’s forgettable noise.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What to do instead:&lt;/strong&gt; Get specific. Use numbers. Use their language, not yours. Instead of “increase efficiency,” say “reduce your monthly reporting time from 40 hours to 4 hours.” Instead of “industry leader,” show them exactly how you’re different and why that difference matters to them.&lt;/p&gt;
&lt;h2 id=&#34;h-reason-3-you-haven-t-done-your-homework&#34;&gt;&lt;strong&gt;Reason #3: You Haven’t Done Your Homework&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most salespeople build their value propositions standing in their own shoes rather than those of their buyers.&lt;/p&gt;
&lt;p&gt;If you don’t know what keeps your prospects awake at 3 AM, if you don’t understand their specific challenges, and if you haven’t talked to real customers about why they bought from you (or didn’t), then your value proposition is built on sand. Guesswork rather than research.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What to do instead:&lt;/strong&gt; Talk to three groups of people and gain insight through their lens.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Your Lovers:&lt;/strong&gt; These are your raving fans. What do they say about you when you’re not in the room? What specific problem did you solve that made them heroes in their organization?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Your Likers:&lt;/strong&gt; These are satisfied customers who aren’t writing love letters about you. What almost made them choose your competitor? What reservations did they have?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Your Haters:&lt;/strong&gt; These are the tough conversations. The prospects who chose someone else or the customers who fired you. Why? What did they feel you were missing?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This insight helps you &lt;a href=&#34;https://salesgravy.com/strategies-for-mastering-sales-messaging-dr-jim-karrh/&#34; rel=&#34;nofollow&#34;&gt;shape your messaging&lt;/a&gt; so that it connects with the buying motivators of potential customers.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-build-a-value-prop-that-actually-works&#34;&gt;&lt;strong&gt;How to Build a Value Prop That Actually Works&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Now that we’ve covered why most value propositions fail, let’s talk about how to build one that wins deals.&lt;/p&gt;
&lt;h3 id=&#34;h-step-1-start-with-their-problem-not-your-product&#34;&gt;&lt;strong&gt;Step 1: Start With Their Problem, Not Your Product&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Your value proposition should begin with their problem, not your product. &lt;/p&gt;
&lt;p&gt;Here’s the formula:&lt;/p&gt;
&lt;p&gt;“For [specific type of customer] who [specific problem/challenge], [your company] provides [specific solution] that [specific, measurable benefit].”&lt;/p&gt;
&lt;h3 id=&#34;h-step-2-get-brutally-specific&#34;&gt;&lt;strong&gt;Step 2: Get Brutally Specific&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Vague value propositions are worthless. Don’t say you “increase efficiency”—say you “reduce month-end close time from 15 days to 3 days.” Don’t claim you’re the “industry leader”—prove it with specific, verifiable metrics.&lt;/p&gt;
&lt;h3 id=&#34;h-step-3-use-their-language&#34;&gt;&lt;strong&gt;Step 3: Use Their Language&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Stop using your internal jargon and corporate-speak. Use the exact words your prospects use to describe their problems. If they say they’re “drowning in manual processes,” don’t translate that to “seeking automation solutions.” &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/3-tips-for-simple-effective-messaging-and-powerful-communication/&#34; rel=&#34;nofollow&#34;&gt;Use their words&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;h3 id=&#34;h-step-4-prove-it&#34;&gt;&lt;strong&gt;Step 4: Prove It&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Every claim in your value proposition should be provable. Can a third party verify what you’re saying? Do you have case studies, testimonials, or data to back it up? If not, cut it out.&lt;/p&gt;
&lt;h3 id=&#34;h-step-5-make-it-human&#34;&gt;&lt;strong&gt;Step 5: Make It Human&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;People buy from people. Your value proposition can’t be purely clinical and business-focused. Acknowledge the human element. What does success look like for the individual making this decision? How will solving this problem make their life better?&lt;/p&gt;
&lt;h2 id=&#34;h-what-your-differentiators-should-actually-differentiate&#34;&gt;&lt;strong&gt;What Your Differentiators Should Actually Differentiate&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your differentiators are proof points that you’re uniquely qualified to solve your prospect’s specific problem.&lt;/p&gt;
&lt;p&gt;Ask yourself:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;What can we do that competitors literally cannot do?&lt;/li&gt;
&lt;li&gt;Where are we measurably better than alternatives?&lt;/li&gt;
&lt;li&gt;What gaps do we fill that others leave open?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If your “differentiator” could apply to any company in your industry, it’s table stakes rather than a true competitive edge.&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Building an effective value proposition isn’t about clever wordsmithing or marketing magic. It’s about doing the hard work of truly understanding your buyers and then articulating—in their language—exactly how you solve their unique challenges better than anyone else.&lt;/p&gt;
&lt;p&gt;Most salespeople won’t do this work because it’s difficult and uncomfortable. They’d rather stick with generic, safe language that offends no one and excites no one.&lt;/p&gt;
&lt;p&gt;But if you’re willing to have the tough conversations, do the real research, and build a value proposition that’s genuinely focused on your buyers’ needs, you’ll gain a massive competitive advantage.&lt;/p&gt;
&lt;p&gt;Because while your competitors are still talking about their “industry-leading, best-in-class solutions,” you’ll be speaking your prospect’s language with a value proposition that compels them to engage and buy.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Learn how to build buyer-centric value propositions that resonate, differentiate, and drive sales, using Lisa Dennis’ proven framework that transforms your messaging into a deal-winning asset. Check out her sales training course &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/value-propositions-that-sell&#34; rel=&#34;nofollow&#34;&gt;Value Propositions That Sell&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/3-reasons-most-value-propositions-fail-and-what-to-do-about-it/</link>
                <pubDate>Fri, 23 May 2025 17:00:00 &#43;0000</pubDate>
                <itunes:duration>2896</itunes:duration>
                
                
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                <itunes:title>How to Maintain Prospecting Consistency (Ask Jeb)</itunes:title>
                <title>How to Maintain Prospecting Consistency (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Jon Buehler from Jacksonville asks: &lt;em&gt;&amp;#8220;How do you maintain the consistency and intensity with prospecting? I find myself doing these sprints to get momentum, but struggle to keep that momentum going for long, sustained periods of time.&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Jon&amp;#8217;s question gets to the heart of one of the most significant challenges in sales: maintaining disciplined, consistent, daily prospecting over the long haul. It&amp;#8217;s a challenge that plagues even experienced sales professionals.&lt;/p&gt;
&lt;p&gt;In this Ask Jeb article and &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/podcasts/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy Podcast&lt;/a&gt;,&lt;/strong&gt; I dig into why this happens and how to fix it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-prospecting-paradox&#34;&gt;&lt;strong&gt;The Prospecting Paradox&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Prospecting is the lifeblood of sales success, yet it&amp;#8217;s the activity most salespeople hate and avoid. This creates a dangerous pattern I call the &amp;#8220;desperation rollercoaster&amp;#8221;—a cycle that wreaks havoc on your results, your mental health, and ultimately your career.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s how it works: You prospect hard for a while, fill your pipeline, and start closing deals. Life is good. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Then you get busy&lt;/a&gt;&lt;/strong&gt; servicing those new clients and tell yourself you&amp;#8217;ve &amp;#8220;earned a break&amp;#8221; from prospecting. Your prospecting activity slows down or stops entirely.&lt;/p&gt;
&lt;p&gt;Fast forward 30-90 days, and suddenly your pipeline is dry. Panic sets in. Your manager is breathing down your neck. Your commission checks shrink. Only then do you rediscover your &amp;#8220;motivation&amp;#8221; to prospect.&lt;/p&gt;
&lt;p&gt;And the cycle repeats. Up and down. Feast and famine. This isn&amp;#8217;t a strategy; it&amp;#8217;s a recipe for burnout and inconsistent performance.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-hidden-costs-of-inconsistent-prospecting&#34;&gt;&lt;strong&gt;The Hidden Costs of Inconsistent Prospecting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The desperation rollercoaster creates damage far beyond just an empty pipeline. When you&amp;#8217;re desperate for deals, everything about your sales approach deteriorates:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;You become pushy and pitchy instead of consultative&lt;/li&gt;
&lt;li&gt;You come across as desperate and insecure&lt;/li&gt;
&lt;li&gt;You focus exclusively on what YOU need, not what the PROSPECT needs&lt;/li&gt;
&lt;li&gt;Your discovery questions become shallow&lt;/li&gt;
&lt;li&gt;You skip crucial steps in your sales process&lt;/li&gt;
&lt;li&gt;You discount aggressively because you have no leverage&lt;/li&gt;
&lt;li&gt;Your negotiation and closing skills deteriorate&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;In short, when you&amp;#8217;re desperate for deals, you sell terribly. Inconsistent prospecting doesn&amp;#8217;t just hurt your pipeline—it undermines your entire sales approach.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-30-day-rule-why-consistency-matters-more-than-intensity&#34;&gt;&lt;strong&gt;The 30-Day Rule: Why Consistency Matters More Than Intensity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In &lt;a href=&#34;https://www.amazon.com/dp/1119144752&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;&lt;strong&gt;Fanatical Prospecting&lt;/strong&gt;&lt;/em&gt;&lt;/a&gt;, I discuss the &amp;#8220;30-Day Rule&amp;#8221;: &lt;em&gt;The prospecting you do in this 30-day period will pay off in the next 90 days.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;This rule explains why inconsistent prospecting is so dangerous. When you take even a single day off from prospecting, it creates a hole in your pipeline 30-90 days from now. Take a week off, and you create a significant gap. Take a month off, and you essentially guarantee a sales crisis in your near future.&lt;/p&gt;
&lt;p&gt;Understanding this principle makes it crystal clear why &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-btn-prospecting-method-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;consistency trumps intensity&lt;/a&gt;&lt;/strong&gt; every time. I&amp;#8217;d rather see you make 20 prospecting calls every day for a month than 100 calls in a single day and nothing for the rest of the month.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-pain-and-pull-method-for-maintaining-motivation&#34;&gt;&lt;strong&gt;The Pain and Pull Method for Maintaining Motivation&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So how do you maintain your prospecting discipline when motivation inevitably fades? I use the &amp;#8220;Pain and Pull&amp;#8221; method.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-pain-visualize-the-consequences&#34;&gt;&lt;strong&gt;The Pain: Visualize the Consequences&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;When I don&amp;#8217;t feel like prospecting (and yes, even after decades in sales, I still have those days), I vividly picture what will happen if I skip it:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;The stress of an empty pipeline 60 days from now&lt;/li&gt;
&lt;li&gt;The uncomfortable conversation with my team&lt;/li&gt;
&lt;li&gt;The hit to my income and reputation&lt;/li&gt;
&lt;li&gt;The desperation that will undermine my sales approach&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;By focusing on the pain I&amp;#8217;ll experience in the future if I skip prospecting today, I create immediate motivation to pick up the phone.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-pull-connect-to-your-why&#34;&gt;&lt;strong&gt;The Pull: Connect to Your Why&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;My friend &lt;a href=&#34;https://www.salesgravy.university/pages/victor-antonio&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Victor Antonio&lt;/strong&gt;&lt;/a&gt; calls this &amp;#8220;the big pull,&amp;#8221; connecting your daily prospecting discipline to your most important goals and aspirations.&lt;/p&gt;
&lt;p&gt;Nobody wakes up excited to make&lt;strong&gt; &lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;cold calls&lt;/a&gt;&lt;/strong&gt;. But many people wake up excited about buying their dream home, sending their kids to college, or achieving financial independence.&lt;/p&gt;
&lt;p&gt;When prospecting feels hard, don&amp;#8217;t focus on the calls. Focus on what those calls will create in your life. What&amp;#8217;s on the other side of those dials that makes them worth doing?&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Is it the vacation you&amp;#8217;re saving for?&lt;/li&gt;
&lt;li&gt;The home you want to buy?&lt;/li&gt;
&lt;li&gt;The financial security you&amp;#8217;re building?&lt;/li&gt;
&lt;li&gt;The career advancement you&amp;#8217;re pursuing?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;As I often say, the only thing that matters in prospecting is how bad you want it. Not how bad you want to prospect (no one wants that), but how bad you want what prospecting will give you.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-an-identity-based-prospecting-habit&#34;&gt;&lt;strong&gt;Building an Identity-Based Prospecting Habit&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Beyond motivation, the ultimate solution is to make prospecting a non-negotiable habit—something you do automatically without requiring willpower or motivation.&lt;/p&gt;
&lt;p&gt;James Clear&amp;#8217;s excellent book &lt;em&gt;Atomic Habits&lt;/em&gt; provides a framework for this approach. The key is shifting from outcome-based habits (&amp;#8220;I need to make 20 calls today.&amp;#8221;) to identity-based habits (&amp;#8220;I am the kind of salesperson who prospects every day, no matter what&amp;#8221;).&lt;/p&gt;
&lt;p&gt;When prospecting becomes part of your identity—something you simply do because it&amp;#8217;s who you are—consistency becomes much easier to maintain.&lt;/p&gt;
&lt;p&gt;Here are some practical steps to build this habit:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Schedule prospecting blocks early in your day&lt;/strong&gt; &amp;#8211; before distractions and fatigue set in&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Make it ridiculously easy to start&lt;/strong&gt; &amp;#8211; commit to just 5 calls to overcome initial resistance&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Create an environment that eliminates distractions&lt;/strong&gt; &amp;#8211; turn off notifications, close unnecessary tabs&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track your activity religiously&lt;/strong&gt; &amp;#8211; what gets measured gets managed&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Celebrate small wins&lt;/strong&gt; &amp;#8211; reward yourself for consistency, not just outcomes&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Prospecting is like rent; it&amp;#8217;s due every single day. Your income, your confidence, and your future pipeline are paid for in advance with consistent daily activity.&lt;/p&gt;
&lt;p&gt;The next time you feel like skipping your call block, remember this: The salespeople who win are the ones who prospect when it&amp;#8217;s inconvenient, when it&amp;#8217;s uncomfortable, and when no one is watching.&lt;/p&gt;
&lt;p&gt;When you&amp;#8217;re tired, when you&amp;#8217;ve given everything you&amp;#8217;ve got, and when you&amp;#8217;re tempted to call it a day, make one more call. That&amp;#8217;s where the difference between average and extraordinary happens.&lt;/p&gt;
&lt;p&gt;Because in the end, your success in sales isn&amp;#8217;t determined by what you do occasionally. It&amp;#8217;s determined by what you do consistently.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Learn the keys to developing a Fanatical Prospecting Mindset in Jeb Blount&amp;#8217;s course: &lt;a href=&#34;https://www.salesgravy.university/courses/fanatical-prospecting-essentials-jeb-blount&#34;&gt;&lt;strong&gt;&lt;em&gt;Fanatical Prospecting Essentials&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

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Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Jon Buehler from Jacksonville asks: <em>“How do you maintain the consistency and intensity with prospecting? I find myself doing these sprints to get momentum, but struggle to keep that momentum going for long, sustained periods of time.”</em></p>
<p>Jon’s question gets to the heart of one of the most significant challenges in sales: maintaining disciplined, consistent, daily prospecting over the long haul. It’s a challenge that plagues even experienced sales professionals.</p>
<p>In this Ask Jeb article and <strong><a href="https://salesgravy.com/podcasts/" rel="nofollow">Sales Gravy Podcast</a>,</strong> I dig into why this happens and how to fix it.</p>
<h2 id="h-the-prospecting-paradox"><strong>The Prospecting Paradox</strong></h2>
<p>Prospecting is the lifeblood of sales success, yet it’s the activity most salespeople hate and avoid. This creates a dangerous pattern I call the “desperation rollercoaster”—a cycle that wreaks havoc on your results, your mental health, and ultimately your career.</p>
<p>Here’s how it works: You prospect hard for a while, fill your pipeline, and start closing deals. Life is good. <strong><a href="https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/" rel="nofollow">Then you get busy</a></strong> servicing those new clients and tell yourself you’ve “earned a break” from prospecting. Your prospecting activity slows down or stops entirely.</p>
<p>Fast forward 30-90 days, and suddenly your pipeline is dry. Panic sets in. Your manager is breathing down your neck. Your commission checks shrink. Only then do you rediscover your “motivation” to prospect.</p>
<p>And the cycle repeats. Up and down. Feast and famine. This isn’t a strategy; it’s a recipe for burnout and inconsistent performance.</p>
<h2 id="h-the-hidden-costs-of-inconsistent-prospecting"><strong>The Hidden Costs of Inconsistent Prospecting</strong></h2>
<p>The desperation rollercoaster creates damage far beyond just an empty pipeline. When you’re desperate for deals, everything about your sales approach deteriorates:</p>
<ul>
<li>You become pushy and pitchy instead of consultative</li>
<li>You come across as desperate and insecure</li>
<li>You focus exclusively on what YOU need, not what the PROSPECT needs</li>
<li>Your discovery questions become shallow</li>
<li>You skip crucial steps in your sales process</li>
<li>You discount aggressively because you have no leverage</li>
<li>Your negotiation and closing skills deteriorate</li>
</ul>
<p>In short, when you’re desperate for deals, you sell terribly. Inconsistent prospecting doesn’t just hurt your pipeline—it undermines your entire sales approach.</p>
<h2 id="h-the-30-day-rule-why-consistency-matters-more-than-intensity"><strong>The 30-Day Rule: Why Consistency Matters More Than Intensity</strong></h2>
<p>In <a href="https://www.amazon.com/dp/1119144752" rel="nofollow"><em><strong>Fanatical Prospecting</strong></em></a>, I discuss the “30-Day Rule”: <em>The prospecting you do in this 30-day period will pay off in the next 90 days.</em></p>
<p>This rule explains why inconsistent prospecting is so dangerous. When you take even a single day off from prospecting, it creates a hole in your pipeline 30-90 days from now. Take a week off, and you create a significant gap. Take a month off, and you essentially guarantee a sales crisis in your near future.</p>
<p>Understanding this principle makes it crystal clear why <strong><a href="https://salesgravy.com/the-btn-prospecting-method-money-monday/" rel="nofollow">consistency trumps intensity</a></strong> every time. I’d rather see you make 20 prospecting calls every day for a month than 100 calls in a single day and nothing for the rest of the month.</p>
<h2 id="h-the-pain-and-pull-method-for-maintaining-motivation"><strong>The Pain and Pull Method for Maintaining Motivation</strong></h2>
<p>So how do you maintain your prospecting discipline when motivation inevitably fades? I use the “Pain and Pull” method.</p>
<h3 id="h-the-pain-visualize-the-consequences"><strong>The Pain: Visualize the Consequences</strong></h3>
<p>When I don’t feel like prospecting (and yes, even after decades in sales, I still have those days), I vividly picture what will happen if I skip it:</p>
<ul>
<li>The stress of an empty pipeline 60 days from now</li>
<li>The uncomfortable conversation with my team</li>
<li>The hit to my income and reputation</li>
<li>The desperation that will undermine my sales approach</li>
</ul>
<p>By focusing on the pain I’ll experience in the future if I skip prospecting today, I create immediate motivation to pick up the phone.</p>
<h3 id="h-the-pull-connect-to-your-why"><strong>The Pull: Connect to Your Why</strong></h3>
<p>My friend <a href="https://www.salesgravy.university/pages/victor-antonio" rel="nofollow"><strong>Victor Antonio</strong></a> calls this “the big pull,” connecting your daily prospecting discipline to your most important goals and aspirations.</p>
<p>Nobody wakes up excited to make<strong> <a href="https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/" rel="nofollow">cold calls</a></strong>. But many people wake up excited about buying their dream home, sending their kids to college, or achieving financial independence.</p>
<p>When prospecting feels hard, don’t focus on the calls. Focus on what those calls will create in your life. What’s on the other side of those dials that makes them worth doing?</p>
<ul>
<li>Is it the vacation you’re saving for?</li>
<li>The home you want to buy?</li>
<li>The financial security you’re building?</li>
<li>The career advancement you’re pursuing?</li>
</ul>
<p>As I often say, the only thing that matters in prospecting is how bad you want it. Not how bad you want to prospect (no one wants that), but how bad you want what prospecting will give you.</p>
<h2 id="h-building-an-identity-based-prospecting-habit"><strong>Building an Identity-Based Prospecting Habit</strong></h2>
<p>Beyond motivation, the ultimate solution is to make prospecting a non-negotiable habit—something you do automatically without requiring willpower or motivation.</p>
<p>James Clear’s excellent book <em>Atomic Habits</em> provides a framework for this approach. The key is shifting from outcome-based habits (“I need to make 20 calls today.”) to identity-based habits (“I am the kind of salesperson who prospects every day, no matter what”).</p>
<p>When prospecting becomes part of your identity—something you simply do because it’s who you are—consistency becomes much easier to maintain.</p>
<p>Here are some practical steps to build this habit:</p>
<ol>
<li><strong>Schedule prospecting blocks early in your day</strong> – before distractions and fatigue set in</li>
<li><strong>Make it ridiculously easy to start</strong> – commit to just 5 calls to overcome initial resistance</li>
<li><strong>Create an environment that eliminates distractions</strong> – turn off notifications, close unnecessary tabs</li>
<li><strong>Track your activity religiously</strong> – what gets measured gets managed</li>
<li><strong>Celebrate small wins</strong> – reward yourself for consistency, not just outcomes</li>
</ol>
<h2 id="h-the-bottom-line"><strong>The Bottom Line</strong></h2>
<p>Prospecting is like rent; it’s due every single day. Your income, your confidence, and your future pipeline are paid for in advance with consistent daily activity.</p>
<p>The next time you feel like skipping your call block, remember this: The salespeople who win are the ones who prospect when it’s inconvenient, when it’s uncomfortable, and when no one is watching.</p>
<p>When you’re tired, when you’ve given everything you’ve got, and when you’re tempted to call it a day, make one more call. That’s where the difference between average and extraordinary happens.</p>
<p>Because in the end, your success in sales isn’t determined by what you do occasionally. It’s determined by what you do consistently.</p>
<hr/>
<p>Learn the keys to developing a Fanatical Prospecting Mindset in Jeb Blount’s course: <a href="https://www.salesgravy.university/courses/fanatical-prospecting-essentials-jeb-blount" rel="nofollow"><strong><em>Fanatical Prospecting Essentials</em></strong></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Jon Buehler from Jacksonville asks: &lt;em&gt;“How do you maintain the consistency and intensity with prospecting? I find myself doing these sprints to get momentum, but struggle to keep that momentum going for long, sustained periods of time.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Jon’s question gets to the heart of one of the most significant challenges in sales: maintaining disciplined, consistent, daily prospecting over the long haul. It’s a challenge that plagues even experienced sales professionals.&lt;/p&gt;
&lt;p&gt;In this Ask Jeb article and &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Podcast&lt;/a&gt;,&lt;/strong&gt; I dig into why this happens and how to fix it.&lt;/p&gt;
&lt;h2 id=&#34;h-the-prospecting-paradox&#34;&gt;&lt;strong&gt;The Prospecting Paradox&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Prospecting is the lifeblood of sales success, yet it’s the activity most salespeople hate and avoid. This creates a dangerous pattern I call the “desperation rollercoaster”—a cycle that wreaks havoc on your results, your mental health, and ultimately your career.&lt;/p&gt;
&lt;p&gt;Here’s how it works: You prospect hard for a while, fill your pipeline, and start closing deals. Life is good. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;Then you get busy&lt;/a&gt;&lt;/strong&gt; servicing those new clients and tell yourself you’ve “earned a break” from prospecting. Your prospecting activity slows down or stops entirely.&lt;/p&gt;
&lt;p&gt;Fast forward 30-90 days, and suddenly your pipeline is dry. Panic sets in. Your manager is breathing down your neck. Your commission checks shrink. Only then do you rediscover your “motivation” to prospect.&lt;/p&gt;
&lt;p&gt;And the cycle repeats. Up and down. Feast and famine. This isn’t a strategy; it’s a recipe for burnout and inconsistent performance.&lt;/p&gt;
&lt;h2 id=&#34;h-the-hidden-costs-of-inconsistent-prospecting&#34;&gt;&lt;strong&gt;The Hidden Costs of Inconsistent Prospecting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The desperation rollercoaster creates damage far beyond just an empty pipeline. When you’re desperate for deals, everything about your sales approach deteriorates:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;You become pushy and pitchy instead of consultative&lt;/li&gt;
&lt;li&gt;You come across as desperate and insecure&lt;/li&gt;
&lt;li&gt;You focus exclusively on what YOU need, not what the PROSPECT needs&lt;/li&gt;
&lt;li&gt;Your discovery questions become shallow&lt;/li&gt;
&lt;li&gt;You skip crucial steps in your sales process&lt;/li&gt;
&lt;li&gt;You discount aggressively because you have no leverage&lt;/li&gt;
&lt;li&gt;Your negotiation and closing skills deteriorate&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;In short, when you’re desperate for deals, you sell terribly. Inconsistent prospecting doesn’t just hurt your pipeline—it undermines your entire sales approach.&lt;/p&gt;
&lt;h2 id=&#34;h-the-30-day-rule-why-consistency-matters-more-than-intensity&#34;&gt;&lt;strong&gt;The 30-Day Rule: Why Consistency Matters More Than Intensity&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In &lt;a href=&#34;https://www.amazon.com/dp/1119144752&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;&lt;strong&gt;Fanatical Prospecting&lt;/strong&gt;&lt;/em&gt;&lt;/a&gt;, I discuss the “30-Day Rule”: &lt;em&gt;The prospecting you do in this 30-day period will pay off in the next 90 days.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;This rule explains why inconsistent prospecting is so dangerous. When you take even a single day off from prospecting, it creates a hole in your pipeline 30-90 days from now. Take a week off, and you create a significant gap. Take a month off, and you essentially guarantee a sales crisis in your near future.&lt;/p&gt;
&lt;p&gt;Understanding this principle makes it crystal clear why &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-btn-prospecting-method-money-monday/&#34; rel=&#34;nofollow&#34;&gt;consistency trumps intensity&lt;/a&gt;&lt;/strong&gt; every time. I’d rather see you make 20 prospecting calls every day for a month than 100 calls in a single day and nothing for the rest of the month.&lt;/p&gt;
&lt;h2 id=&#34;h-the-pain-and-pull-method-for-maintaining-motivation&#34;&gt;&lt;strong&gt;The Pain and Pull Method for Maintaining Motivation&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So how do you maintain your prospecting discipline when motivation inevitably fades? I use the “Pain and Pull” method.&lt;/p&gt;
&lt;h3 id=&#34;h-the-pain-visualize-the-consequences&#34;&gt;&lt;strong&gt;The Pain: Visualize the Consequences&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;When I don’t feel like prospecting (and yes, even after decades in sales, I still have those days), I vividly picture what will happen if I skip it:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The stress of an empty pipeline 60 days from now&lt;/li&gt;
&lt;li&gt;The uncomfortable conversation with my team&lt;/li&gt;
&lt;li&gt;The hit to my income and reputation&lt;/li&gt;
&lt;li&gt;The desperation that will undermine my sales approach&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;By focusing on the pain I’ll experience in the future if I skip prospecting today, I create immediate motivation to pick up the phone.&lt;/p&gt;
&lt;h3 id=&#34;h-the-pull-connect-to-your-why&#34;&gt;&lt;strong&gt;The Pull: Connect to Your Why&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;My friend &lt;a href=&#34;https://www.salesgravy.university/pages/victor-antonio&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Victor Antonio&lt;/strong&gt;&lt;/a&gt; calls this “the big pull,” connecting your daily prospecting discipline to your most important goals and aspirations.&lt;/p&gt;
&lt;p&gt;Nobody wakes up excited to make&lt;strong&gt; &lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;cold calls&lt;/a&gt;&lt;/strong&gt;. But many people wake up excited about buying their dream home, sending their kids to college, or achieving financial independence.&lt;/p&gt;
&lt;p&gt;When prospecting feels hard, don’t focus on the calls. Focus on what those calls will create in your life. What’s on the other side of those dials that makes them worth doing?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Is it the vacation you’re saving for?&lt;/li&gt;
&lt;li&gt;The home you want to buy?&lt;/li&gt;
&lt;li&gt;The financial security you’re building?&lt;/li&gt;
&lt;li&gt;The career advancement you’re pursuing?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;As I often say, the only thing that matters in prospecting is how bad you want it. Not how bad you want to prospect (no one wants that), but how bad you want what prospecting will give you.&lt;/p&gt;
&lt;h2 id=&#34;h-building-an-identity-based-prospecting-habit&#34;&gt;&lt;strong&gt;Building an Identity-Based Prospecting Habit&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Beyond motivation, the ultimate solution is to make prospecting a non-negotiable habit—something you do automatically without requiring willpower or motivation.&lt;/p&gt;
&lt;p&gt;James Clear’s excellent book &lt;em&gt;Atomic Habits&lt;/em&gt; provides a framework for this approach. The key is shifting from outcome-based habits (“I need to make 20 calls today.”) to identity-based habits (“I am the kind of salesperson who prospects every day, no matter what”).&lt;/p&gt;
&lt;p&gt;When prospecting becomes part of your identity—something you simply do because it’s who you are—consistency becomes much easier to maintain.&lt;/p&gt;
&lt;p&gt;Here are some practical steps to build this habit:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Schedule prospecting blocks early in your day&lt;/strong&gt; – before distractions and fatigue set in&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Make it ridiculously easy to start&lt;/strong&gt; – commit to just 5 calls to overcome initial resistance&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Create an environment that eliminates distractions&lt;/strong&gt; – turn off notifications, close unnecessary tabs&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track your activity religiously&lt;/strong&gt; – what gets measured gets managed&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Celebrate small wins&lt;/strong&gt; – reward yourself for consistency, not just outcomes&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-the-bottom-line&#34;&gt;&lt;strong&gt;The Bottom Line&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Prospecting is like rent; it’s due every single day. Your income, your confidence, and your future pipeline are paid for in advance with consistent daily activity.&lt;/p&gt;
&lt;p&gt;The next time you feel like skipping your call block, remember this: The salespeople who win are the ones who prospect when it’s inconvenient, when it’s uncomfortable, and when no one is watching.&lt;/p&gt;
&lt;p&gt;When you’re tired, when you’ve given everything you’ve got, and when you’re tempted to call it a day, make one more call. That’s where the difference between average and extraordinary happens.&lt;/p&gt;
&lt;p&gt;Because in the end, your success in sales isn’t determined by what you do occasionally. It’s determined by what you do consistently.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Learn the keys to developing a Fanatical Prospecting Mindset in Jeb Blount’s course: &lt;a href=&#34;https://www.salesgravy.university/courses/fanatical-prospecting-essentials-jeb-blount&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;&lt;em&gt;Fanatical Prospecting Essentials&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-maintain-prospecting-consistency-ask-jeb/</link>
                <pubDate>Tue, 20 May 2025 23:59:00 &#43;0000</pubDate>
                <itunes:duration>476</itunes:duration>
                
                
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                <itunes:title>Scottie Scheffler, Goldfish, and Bouncing Back in Sales (Money Monday)</itunes:title>
                <title>Scottie Scheffler, Goldfish, and Bouncing Back in Sales (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;On Sunday, Scottie Scheffler won the PGA Championship at Quail Hollow. Looking at the final scoreboard, his five-stroke victory &lt;em&gt;seemed&lt;/em&gt; like total domination. But I was there on the ground, and what I saw wasn&amp;#8217;t domination. It was something far more valuable for you as a sales professional and has everything to do with success.&lt;/p&gt;
&lt;p&gt;What I witnessed was a master class in mental resilience. And in this Sales Gravy podcast and article, I&amp;#8217;m going to break down exactly how Scheffler&amp;#8217;s approach to adversity can transform your sales results.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-brutal-grind&#34;&gt;&lt;strong&gt;The Brutal Grind&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Quail Hollow is beautiful, but make no mistake—this course has teeth. It chewed up and spit out many of the world&amp;#8217;s best golfers without an ounce of remorse.&lt;/p&gt;
&lt;p&gt;Just ask Bryson DeChambeau, who on Saturday watched his lead evaporate on the &amp;#8220;Green Mile&amp;#8221; – the brutal final three holes of the course. Or ask Jon Rahm, who briefly held the lead on Sunday before plummeting to eighth place after getting absolutely bitten by those same closing holes.&lt;/p&gt;
&lt;p&gt;If you just looked at Scheffler&amp;#8217;s final score, you&amp;#8217;d think he cruised through effortlessly. But that&amp;#8217;s not even close to what happened. It was a grind—every single hole, every single shot.&lt;/p&gt;
&lt;p&gt;Scheffler came into Sunday with a five-stroke cushion, but by the front nine, he had completely lost that lead. Let that sink in for a second. The world&amp;#8217;s best golfer, playing his best golf all season, watched his commanding lead completely vanish.&lt;/p&gt;
&lt;p&gt;For most players, that would have been it. Game over. The spiral begins. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/5-lessons-from-rory-mcilroys-win-at-the-masters-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The tournament slips away.&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;But not for Scottie Scheffler.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-bounce-back-percentage-the-key-to-winning&#34;&gt;&lt;strong&gt;Bounce Back Percentage &amp;#8211; The Key to Winning&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;There&amp;#8217;s one statistic from the tournament that explains everything – and it&amp;#8217;s a metric that should become your new obsession as a sales professional. It&amp;#8217;s called the &amp;#8220;bounce-back percentage.&amp;#8221;&lt;/p&gt;
&lt;p&gt;The bounce-back percentage measures how often a player makes a birdie or better immediately following a bogey or worse. In other words, how often do you recover from failure and immediately create success?&lt;/p&gt;
&lt;p&gt;For the entire field at Quail Hollow, the average bounce-back percentage was 17.4%.&lt;/p&gt;
&lt;p&gt;For Scottie Scheffler? An astonishing 62.5%.&lt;/p&gt;
&lt;p&gt;Think about what this means. When the average player faced adversity, they bounced back less than one time in five. But Scheffler? He &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/failure-is-not-a-tattoo-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;transformed failure&lt;/a&gt;&lt;/strong&gt; into immediate success more than three out of every five times.&lt;/p&gt;
&lt;p&gt;That is massive mental resilience. It&amp;#8217;s the difference between holding a trophy and watching someone else hold it. It&amp;#8217;s the difference between being number one in the world and being just another talented pro. And it&amp;#8217;s absolutely the difference between sales mediocrity and sales excellence.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-bounce-back-matters-in-sales&#34;&gt;&lt;strong&gt;Bounce-Back Matters in Sales&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So why am I talking about golf statistics on a sales podcast? Because the bounce-back percentage is the perfect analogy for what makes or breaks a sales career.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ve got news for you—bad stuff is going to happen in your sales career. You&amp;#8217;re going to fail, lose, and face &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/god-uses-broken-things-how-to-grow-from-adversity/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;adversity&lt;/a&gt;.&lt;/strong&gt; That&amp;#8217;s not a possibility—it&amp;#8217;s a guarantee.&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re going to have situations where everything seemed perfect, and then the deal falls apart. Sometimes it&amp;#8217;s your fault. Sometimes it&amp;#8217;s not.&lt;/p&gt;
&lt;p&gt;Maybe the champion of your deal suddenly gets fired or leaves the company. Maybe a competitor swoops in at the last minute with a ridiculous offer. Maybe your prospect ghosts you after six months of work.&lt;/p&gt;
&lt;p&gt;Each day you&amp;#8217;re going to run into situations when you&amp;#8217;re prospecting where someone slams the phone in your ear, and then you&amp;#8217;ve got to immediately turn around and make the next call. There will be days where nothing goes right and everyone says no.&lt;/p&gt;
&lt;p&gt;Your ability to bounce back doesn&amp;#8217;t just influence your success – it defines who you are as a sales professional. It is the key to winning. Full stop.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-goldfish-paradigm-nbsp&#34;&gt;&lt;strong&gt;The Goldfish Paradigm&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When I&amp;#8217;m hiring salespeople, one of the things I&amp;#8217;m measuring for is optimism. It&amp;#8217;s essentially Ted Lasso&amp;#8217;s goldfish paradigm—the ability to forget fast.&lt;/p&gt;
&lt;p&gt;On the show, Lasso asks his players:&lt;em&gt;&amp;#8220;You know what the happiest animal on Earth is? It&amp;#8217;s a goldfish. You know why? It&amp;#8217;s got a 10-second memory. Be a goldfish.&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Being a &amp;#8220;goldfish&amp;#8221; is about letting go of mistakes, setbacks, or negative moments quickly—just like a goldfish forgets almost instantly.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-you-think-is-what-you-become&#34;&gt;What You Think is What You Become&lt;/h2&gt;
&lt;p&gt;If something bad happens to a pessimistic person, rather than forgetting, they believe something bad is going to happen again. Their mind starts spinning a story: &amp;#8220;This always happens to me.&amp;#8221; &amp;#8220;I knew this wouldn&amp;#8217;t work out.&amp;#8221; &amp;#8220;Nobody wants to talk to me today.&amp;#8221;&lt;/p&gt;
&lt;p&gt;What you think is often what you become. When you dwell on negative outcomes, you invite more of them into your life. It&amp;#8217;s a self-fulfilling prophecy that crushes your results.&lt;/p&gt;
&lt;p&gt;But optimistic people? They forget fast. They get a &amp;#8220;no&amp;#8221; and immediately think, &amp;#8220;Great! My next &amp;#8216;yes&amp;#8217; must be right around the corner.&amp;#8221; That&amp;#8217;s the definition of optimism in sales—the unshakable belief that success is just one more attempt away.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-competitiveness-is-a-key-component-of-bouncing-back&#34;&gt;Competitiveness is a Key Component of Bouncing Back&lt;/h2&gt;
&lt;p&gt;Competitiveness is equally crucial. When competitors get knocked down, they don&amp;#8217;t stay down. They get back up, and when they do, they&amp;#8217;re not defeated—they&amp;#8217;re fired up. They use that emotion, that drive, to propel themselves to win the next time.&lt;/p&gt;
&lt;p&gt;I see too many salespeople these days start a downward spiral after a single setback. It&amp;#8217;s no different than what happens to amateur golfers on the course. You have one bad shot, which leads to another bad shot, which leads to a bad decision, which leads to another bad shot. Pretty soon, you&amp;#8217;re ready to throw your clubs in the pond and call it a day.&lt;/p&gt;
&lt;p&gt;That spiral will kill your sales career faster than any market downturn or tough competitor ever could.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-build-your-bounce-back-muscle&#34;&gt;&lt;strong&gt;How to Build Your Bounce Back Muscle&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So how do you build this mental resilience? How do you develop your bounce back muscle? I&amp;#8217;ve got several strategies that have worked for me and for the top-performing sales professionals I&amp;#8217;ve coached.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-1-create-a-bounce-back-routine&#34;&gt;&lt;strong&gt;1. Create a Bounce-Back Routine&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The first key is having a specific bounce-back routine—a set of actions you take immediately after facing rejection or adversity.&lt;/p&gt;
&lt;p&gt;My sales bounce-back routine is different from my golf bounce-back routine. In sales, when something knocks me back, I often step away briefly and read a passage from a book I keep nearby. I deliberately put something positive into my mind to redirect my thinking. Sometimes it&amp;#8217;s listening to a specific podcast or audio clip that I know will shift my mindset.&lt;/p&gt;
&lt;p&gt;The key is that I don&amp;#8217;t leave my mental recovery to chance. I have a deliberate, planned response to adversity that I&amp;#8217;ve practiced so many times it becomes automatic.&lt;/p&gt;
&lt;p&gt;What&amp;#8217;s your bounce-back routine? If you don&amp;#8217;t have one, create one today. Maybe it&amp;#8217;s taking three deep breaths, saying a specific affirmation, or reviewing your biggest sales wins. Whatever it is, make it concrete and practice it until it becomes second nature.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-2-stay-in-the-present-moment&#34;&gt;&lt;strong&gt;2. Stay in the Present Moment&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;One of the biggest killers of bounce-back ability is letting your mind drift away from the present moment. When something goes wrong, most people immediately do one of two things—they dwell on the past or they worry about the future.&lt;/p&gt;
&lt;p&gt;Dwelling on the past is pointless. You can&amp;#8217;t change what&amp;#8217;s already happened. Getting caught up in replaying the failure, the rejection, or the mistake only ensures you&amp;#8217;ll bring that negative energy into your next interaction.&lt;/p&gt;
&lt;p&gt;Equally dangerous is projecting into the future, worrying about what might happen. &amp;#8220;What if I never close another deal this month?&amp;#8221; &amp;#8220;What if my pipeline dries up?&amp;#8221; &amp;#8220;What if I miss quota again?&amp;#8221;&lt;/p&gt;
&lt;p&gt;The only thing that&amp;#8217;s real is the present moment. The only thing you can control is your next action.&lt;/p&gt;
&lt;p&gt;When I&amp;#8217;m on the golf course and hit a bad shot, I remind myself to stay present. &amp;#8220;This shot. This moment.&amp;#8221; Then I refocus and execute. The same principle applies perfectly to sales.&lt;/p&gt;
&lt;p&gt;After a tough call, don&amp;#8217;t ruminate. Reset. Focus only on the next call, the next conversation, the next opportunity. Nothing else matters.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-3-build-obstacle-immunity-through-exposure&#34;&gt;&lt;strong&gt;3. Build Obstacle Immunity Through Exposure&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This is counterintuitive for many people, but the more adversity you face, the better you get at handling it. I call this &amp;#8220;obstacle immunity.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Top performers don&amp;#8217;t avoid difficult situations; they seek them out, knowing that each challenge strengthens their resilience muscle. Think of it like weight training. The resistance isn&amp;#8217;t your enemy; it&amp;#8217;s the very thing making you stronger.&lt;/p&gt;
&lt;p&gt;Make more prospecting calls than required. Have the tough conversations others avoid. Pursue the challenging deals others shy away from. Each time you face resistance and push through, you&amp;#8217;re building your bounce-back capability.&lt;/p&gt;
&lt;p&gt;The salespeople who avoid discomfort to protect their egos are the same ones who crumble when inevitable challenges arise. They haven&amp;#8217;t built their obstacle immunity.&lt;/p&gt;
&lt;p&gt;Scottie Scheffler hasn&amp;#8217;t won all those tournaments because he&amp;#8217;s never faced adversity. He&amp;#8217;s won because he&amp;#8217;s faced so much adversity that he&amp;#8217;s developed immunity to its effects.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-4-master-your-self-talk&#34;&gt;&lt;strong&gt;4. Master Your Self-Talk&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You&amp;#8217;re talking to yourself all day long. The question is: What are you saying?&lt;/p&gt;
&lt;p&gt;Are you telling yourself you&amp;#8217;re going to win or you&amp;#8217;re going to lose? Are you feeding yourself excuses or solutions? Are you reinforcing resilience or fragility?&lt;/p&gt;
&lt;p&gt;If you watched coverage of the PGA Championship, you saw plenty of players have emotional meltdowns after bad shots. Remember Shane Lowry&amp;#8217;s explosion? Those emotional outbursts might feel cathartic in the moment, but they rarely improve performance.&lt;/p&gt;
&lt;p&gt;Notice that Scheffler doesn&amp;#8217;t have those explosions. He stays remarkably calm, even when things aren&amp;#8217;t going his way. He&amp;#8217;s mastered his self-talk.&lt;/p&gt;
&lt;p&gt;After a setback, he doesn&amp;#8217;t tell himself a story about how unfair it is or how he&amp;#8217;s losing his edge. He tells himself he has the ability to bounce back. He teaches his mind to believe it, and then he actualizes it.&lt;/p&gt;
&lt;p&gt;Your self-talk creates your reality in sales. Monitor it ruthlessly. Replace destructive narratives with empowering ones. Tell yourself you&amp;#8217;re the kind of person who thrives under pressure and bounces back stronger after rejection.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-most-important-sales-metric-that-you-re-not-tracking&#34;&gt;The Most Important Sales Metric That You&amp;#8217;re Not Tracking&lt;/h2&gt;
&lt;p&gt;At the end of the day, Scottie Scheffler is the PGA Champion and the number one golfer in the world not because he never faces adversity, but because he&amp;#8217;s mastered the art of bouncing back from it.&lt;/p&gt;
&lt;p&gt;He&amp;#8217;s a walking example of how to manage disruptive emotions, control your actions and reactions, maintain a winning mindset, and transform setbacks into comebacks.&lt;/p&gt;
&lt;p&gt;The sales profession will test your resilience every single day. There&amp;#8217;s no escaping the challenges, the rejection, the unexpected obstacles. But like Scheffler, you can develop the mental toughness to not just survive those challenges, but to use them as fuel for your success.&lt;/p&gt;
&lt;p&gt;Your bounce-back percentage might be the most important sales metric you&amp;#8217;re not tracking. Start today. Build that mental resilience. Watch your results transform.&lt;/p&gt;
&lt;p&gt;Remember, in both golf and sales, it&amp;#8217;s not about avoiding the rough patches—it&amp;#8217;s about how quickly and effectively you play your way out of them.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want more help to build your bounce back muscle and mental resilience? Check out &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/perform-on-the-x-meet-challenge-with-courage-confidence-and-readiness&#34;&gt;Perform on the X&lt;/a&gt;&lt;/strong&gt;. This brilliant on-demand course, from former Navy Seal Stephen Drum, teaches you Navy Seal tactics for performing at your best, in high-stakes situations, when everything is on the line.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>On Sunday, Scottie Scheffler won the PGA Championship at Quail Hollow. Looking at the final scoreboard, his five-stroke victory <em>seemed</em> like total domination. But I was there on the ground, and what I saw wasn’t domination. It was something far more valuable for you as a sales professional and has everything to do with success.</p>
<p>What I witnessed was a master class in mental resilience. And in this Sales Gravy podcast and article, I’m going to break down exactly how Scheffler’s approach to adversity can transform your sales results.</p>
<h2 id="h-the-brutal-grind"><strong>The Brutal Grind</strong></h2>
<p>Quail Hollow is beautiful, but make no mistake—this course has teeth. It chewed up and spit out many of the world’s best golfers without an ounce of remorse.</p>
<p>Just ask Bryson DeChambeau, who on Saturday watched his lead evaporate on the “Green Mile” – the brutal final three holes of the course. Or ask Jon Rahm, who briefly held the lead on Sunday before plummeting to eighth place after getting absolutely bitten by those same closing holes.</p>
<p>If you just looked at Scheffler’s final score, you’d think he cruised through effortlessly. But that’s not even close to what happened. It was a grind—every single hole, every single shot.</p>
<p>Scheffler came into Sunday with a five-stroke cushion, but by the front nine, he had completely lost that lead. Let that sink in for a second. The world’s best golfer, playing his best golf all season, watched his commanding lead completely vanish.</p>
<p>For most players, that would have been it. Game over. The spiral begins. <strong><a href="https://salesgravy.com/5-lessons-from-rory-mcilroys-win-at-the-masters-money-monday/" rel="nofollow">The tournament slips away.</a></strong></p>
<p>But not for Scottie Scheffler.</p>
<h2 id="h-bounce-back-percentage-the-key-to-winning"><strong>Bounce Back Percentage – The Key to Winning</strong></h2>
<p>There’s one statistic from the tournament that explains everything – and it’s a metric that should become your new obsession as a sales professional. It’s called the “bounce-back percentage.”</p>
<p>The bounce-back percentage measures how often a player makes a birdie or better immediately following a bogey or worse. In other words, how often do you recover from failure and immediately create success?</p>
<p>For the entire field at Quail Hollow, the average bounce-back percentage was 17.4%.</p>
<p>For Scottie Scheffler? An astonishing 62.5%.</p>
<p>Think about what this means. When the average player faced adversity, they bounced back less than one time in five. But Scheffler? He <strong><a href="https://salesgravy.com/failure-is-not-a-tattoo-money-monday/" rel="nofollow">transformed failure</a></strong> into immediate success more than three out of every five times.</p>
<p>That is massive mental resilience. It’s the difference between holding a trophy and watching someone else hold it. It’s the difference between being number one in the world and being just another talented pro. And it’s absolutely the difference between sales mediocrity and sales excellence.</p>
<h2 id="h-bounce-back-matters-in-sales"><strong>Bounce-Back Matters in Sales</strong></h2>
<p>So why am I talking about golf statistics on a sales podcast? Because the bounce-back percentage is the perfect analogy for what makes or breaks a sales career.</p>
<p>I’ve got news for you—bad stuff is going to happen in your sales career. You’re going to fail, lose, and face <strong><a href="https://salesgravy.com/god-uses-broken-things-how-to-grow-from-adversity/" rel="nofollow">adversity</a>.</strong> That’s not a possibility—it’s a guarantee.</p>
<p>You’re going to have situations where everything seemed perfect, and then the deal falls apart. Sometimes it’s your fault. Sometimes it’s not.</p>
<p>Maybe the champion of your deal suddenly gets fired or leaves the company. Maybe a competitor swoops in at the last minute with a ridiculous offer. Maybe your prospect ghosts you after six months of work.</p>
<p>Each day you’re going to run into situations when you’re prospecting where someone slams the phone in your ear, and then you’ve got to immediately turn around and make the next call. There will be days where nothing goes right and everyone says no.</p>
<p>Your ability to bounce back doesn’t just influence your success – it defines who you are as a sales professional. It is the key to winning. Full stop.</p>
<h2 id="h-the-goldfish-paradigm-nbsp"><strong>The Goldfish Paradigm </strong></h2>
<p>When I’m hiring salespeople, one of the things I’m measuring for is optimism. It’s essentially Ted Lasso’s goldfish paradigm—the ability to forget fast.</p>
<p>On the show, Lasso asks his players:<em>“You know what the happiest animal on Earth is? It’s a goldfish. You know why? It’s got a 10-second memory. Be a goldfish.”</em></p>
<p>Being a “goldfish” is about letting go of mistakes, setbacks, or negative moments quickly—just like a goldfish forgets almost instantly.</p>
<h2 id="h-what-you-think-is-what-you-become">What You Think is What You Become</h2>
<p>If something bad happens to a pessimistic person, rather than forgetting, they believe something bad is going to happen again. Their mind starts spinning a story: “This always happens to me.” “I knew this wouldn’t work out.” “Nobody wants to talk to me today.”</p>
<p>What you think is often what you become. When you dwell on negative outcomes, you invite more of them into your life. It’s a self-fulfilling prophecy that crushes your results.</p>
<p>But optimistic people? They forget fast. They get a “no” and immediately think, “Great! My next ‘yes’ must be right around the corner.” That’s the definition of optimism in sales—the unshakable belief that success is just one more attempt away.</p>
<h2 id="h-competitiveness-is-a-key-component-of-bouncing-back">Competitiveness is a Key Component of Bouncing Back</h2>
<p>Competitiveness is equally crucial. When competitors get knocked down, they don’t stay down. They get back up, and when they do, they’re not defeated—they’re fired up. They use that emotion, that drive, to propel themselves to win the next time.</p>
<p>I see too many salespeople these days start a downward spiral after a single setback. It’s no different than what happens to amateur golfers on the course. You have one bad shot, which leads to another bad shot, which leads to a bad decision, which leads to another bad shot. Pretty soon, you’re ready to throw your clubs in the pond and call it a day.</p>
<p>That spiral will kill your sales career faster than any market downturn or tough competitor ever could.</p>
<h2 id="h-how-to-build-your-bounce-back-muscle"><strong>How to Build Your Bounce Back Muscle</strong></h2>
<p>So how do you build this mental resilience? How do you develop your bounce back muscle? I’ve got several strategies that have worked for me and for the top-performing sales professionals I’ve coached.</p>
<h3 id="h-1-create-a-bounce-back-routine"><strong>1. Create a Bounce-Back Routine</strong></h3>
<p>The first key is having a specific bounce-back routine—a set of actions you take immediately after facing rejection or adversity.</p>
<p>My sales bounce-back routine is different from my golf bounce-back routine. In sales, when something knocks me back, I often step away briefly and read a passage from a book I keep nearby. I deliberately put something positive into my mind to redirect my thinking. Sometimes it’s listening to a specific podcast or audio clip that I know will shift my mindset.</p>
<p>The key is that I don’t leave my mental recovery to chance. I have a deliberate, planned response to adversity that I’ve practiced so many times it becomes automatic.</p>
<p>What’s your bounce-back routine? If you don’t have one, create one today. Maybe it’s taking three deep breaths, saying a specific affirmation, or reviewing your biggest sales wins. Whatever it is, make it concrete and practice it until it becomes second nature.</p>
<h3 id="h-2-stay-in-the-present-moment"><strong>2. Stay in the Present Moment</strong></h3>
<p>One of the biggest killers of bounce-back ability is letting your mind drift away from the present moment. When something goes wrong, most people immediately do one of two things—they dwell on the past or they worry about the future.</p>
<p>Dwelling on the past is pointless. You can’t change what’s already happened. Getting caught up in replaying the failure, the rejection, or the mistake only ensures you’ll bring that negative energy into your next interaction.</p>
<p>Equally dangerous is projecting into the future, worrying about what might happen. “What if I never close another deal this month?” “What if my pipeline dries up?” “What if I miss quota again?”</p>
<p>The only thing that’s real is the present moment. The only thing you can control is your next action.</p>
<p>When I’m on the golf course and hit a bad shot, I remind myself to stay present. “This shot. This moment.” Then I refocus and execute. The same principle applies perfectly to sales.</p>
<p>After a tough call, don’t ruminate. Reset. Focus only on the next call, the next conversation, the next opportunity. Nothing else matters.</p>
<h3 id="h-3-build-obstacle-immunity-through-exposure"><strong>3. Build Obstacle Immunity Through Exposure</strong></h3>
<p>This is counterintuitive for many people, but the more adversity you face, the better you get at handling it. I call this “obstacle immunity.”</p>
<p>Top performers don’t avoid difficult situations; they seek them out, knowing that each challenge strengthens their resilience muscle. Think of it like weight training. The resistance isn’t your enemy; it’s the very thing making you stronger.</p>
<p>Make more prospecting calls than required. Have the tough conversations others avoid. Pursue the challenging deals others shy away from. Each time you face resistance and push through, you’re building your bounce-back capability.</p>
<p>The salespeople who avoid discomfort to protect their egos are the same ones who crumble when inevitable challenges arise. They haven’t built their obstacle immunity.</p>
<p>Scottie Scheffler hasn’t won all those tournaments because he’s never faced adversity. He’s won because he’s faced so much adversity that he’s developed immunity to its effects.</p>
<h3 id="h-4-master-your-self-talk"><strong>4. Master Your Self-Talk</strong></h3>
<p>You’re talking to yourself all day long. The question is: What are you saying?</p>
<p>Are you telling yourself you’re going to win or you’re going to lose? Are you feeding yourself excuses or solutions? Are you reinforcing resilience or fragility?</p>
<p>If you watched coverage of the PGA Championship, you saw plenty of players have emotional meltdowns after bad shots. Remember Shane Lowry’s explosion? Those emotional outbursts might feel cathartic in the moment, but they rarely improve performance.</p>
<p>Notice that Scheffler doesn’t have those explosions. He stays remarkably calm, even when things aren’t going his way. He’s mastered his self-talk.</p>
<p>After a setback, he doesn’t tell himself a story about how unfair it is or how he’s losing his edge. He tells himself he has the ability to bounce back. He teaches his mind to believe it, and then he actualizes it.</p>
<p>Your self-talk creates your reality in sales. Monitor it ruthlessly. Replace destructive narratives with empowering ones. Tell yourself you’re the kind of person who thrives under pressure and bounces back stronger after rejection.</p>
<h2 id="h-the-most-important-sales-metric-that-you-re-not-tracking">The Most Important Sales Metric That You’re Not Tracking</h2>
<p>At the end of the day, Scottie Scheffler is the PGA Champion and the number one golfer in the world not because he never faces adversity, but because he’s mastered the art of bouncing back from it.</p>
<p>He’s a walking example of how to manage disruptive emotions, control your actions and reactions, maintain a winning mindset, and transform setbacks into comebacks.</p>
<p>The sales profession will test your resilience every single day. There’s no escaping the challenges, the rejection, the unexpected obstacles. But like Scheffler, you can develop the mental toughness to not just survive those challenges, but to use them as fuel for your success.</p>
<p>Your bounce-back percentage might be the most important sales metric you’re not tracking. Start today. Build that mental resilience. Watch your results transform.</p>
<p>Remember, in both golf and sales, it’s not about avoiding the rough patches—it’s about how quickly and effectively you play your way out of them.</p>
<hr/>
<p>Want more help to build your bounce back muscle and mental resilience? Check out <strong><a href="https://www.salesgravy.university/courses/perform-on-the-x-meet-challenge-with-courage-confidence-and-readiness" rel="nofollow">Perform on the X</a></strong>. This brilliant on-demand course, from former Navy Seal Stephen Drum, teaches you Navy Seal tactics for performing at your best, in high-stakes situations, when everything is on the line.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;On Sunday, Scottie Scheffler won the PGA Championship at Quail Hollow. Looking at the final scoreboard, his five-stroke victory &lt;em&gt;seemed&lt;/em&gt; like total domination. But I was there on the ground, and what I saw wasn’t domination. It was something far more valuable for you as a sales professional and has everything to do with success.&lt;/p&gt;
&lt;p&gt;What I witnessed was a master class in mental resilience. And in this Sales Gravy podcast and article, I’m going to break down exactly how Scheffler’s approach to adversity can transform your sales results.&lt;/p&gt;
&lt;h2 id=&#34;h-the-brutal-grind&#34;&gt;&lt;strong&gt;The Brutal Grind&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Quail Hollow is beautiful, but make no mistake—this course has teeth. It chewed up and spit out many of the world’s best golfers without an ounce of remorse.&lt;/p&gt;
&lt;p&gt;Just ask Bryson DeChambeau, who on Saturday watched his lead evaporate on the “Green Mile” – the brutal final three holes of the course. Or ask Jon Rahm, who briefly held the lead on Sunday before plummeting to eighth place after getting absolutely bitten by those same closing holes.&lt;/p&gt;
&lt;p&gt;If you just looked at Scheffler’s final score, you’d think he cruised through effortlessly. But that’s not even close to what happened. It was a grind—every single hole, every single shot.&lt;/p&gt;
&lt;p&gt;Scheffler came into Sunday with a five-stroke cushion, but by the front nine, he had completely lost that lead. Let that sink in for a second. The world’s best golfer, playing his best golf all season, watched his commanding lead completely vanish.&lt;/p&gt;
&lt;p&gt;For most players, that would have been it. Game over. The spiral begins. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/5-lessons-from-rory-mcilroys-win-at-the-masters-money-monday/&#34; rel=&#34;nofollow&#34;&gt;The tournament slips away.&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;But not for Scottie Scheffler.&lt;/p&gt;
&lt;h2 id=&#34;h-bounce-back-percentage-the-key-to-winning&#34;&gt;&lt;strong&gt;Bounce Back Percentage – The Key to Winning&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;There’s one statistic from the tournament that explains everything – and it’s a metric that should become your new obsession as a sales professional. It’s called the “bounce-back percentage.”&lt;/p&gt;
&lt;p&gt;The bounce-back percentage measures how often a player makes a birdie or better immediately following a bogey or worse. In other words, how often do you recover from failure and immediately create success?&lt;/p&gt;
&lt;p&gt;For the entire field at Quail Hollow, the average bounce-back percentage was 17.4%.&lt;/p&gt;
&lt;p&gt;For Scottie Scheffler? An astonishing 62.5%.&lt;/p&gt;
&lt;p&gt;Think about what this means. When the average player faced adversity, they bounced back less than one time in five. But Scheffler? He &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/failure-is-not-a-tattoo-money-monday/&#34; rel=&#34;nofollow&#34;&gt;transformed failure&lt;/a&gt;&lt;/strong&gt; into immediate success more than three out of every five times.&lt;/p&gt;
&lt;p&gt;That is massive mental resilience. It’s the difference between holding a trophy and watching someone else hold it. It’s the difference between being number one in the world and being just another talented pro. And it’s absolutely the difference between sales mediocrity and sales excellence.&lt;/p&gt;
&lt;h2 id=&#34;h-bounce-back-matters-in-sales&#34;&gt;&lt;strong&gt;Bounce-Back Matters in Sales&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So why am I talking about golf statistics on a sales podcast? Because the bounce-back percentage is the perfect analogy for what makes or breaks a sales career.&lt;/p&gt;
&lt;p&gt;I’ve got news for you—bad stuff is going to happen in your sales career. You’re going to fail, lose, and face &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/god-uses-broken-things-how-to-grow-from-adversity/&#34; rel=&#34;nofollow&#34;&gt;adversity&lt;/a&gt;.&lt;/strong&gt; That’s not a possibility—it’s a guarantee.&lt;/p&gt;
&lt;p&gt;You’re going to have situations where everything seemed perfect, and then the deal falls apart. Sometimes it’s your fault. Sometimes it’s not.&lt;/p&gt;
&lt;p&gt;Maybe the champion of your deal suddenly gets fired or leaves the company. Maybe a competitor swoops in at the last minute with a ridiculous offer. Maybe your prospect ghosts you after six months of work.&lt;/p&gt;
&lt;p&gt;Each day you’re going to run into situations when you’re prospecting where someone slams the phone in your ear, and then you’ve got to immediately turn around and make the next call. There will be days where nothing goes right and everyone says no.&lt;/p&gt;
&lt;p&gt;Your ability to bounce back doesn’t just influence your success – it defines who you are as a sales professional. It is the key to winning. Full stop.&lt;/p&gt;
&lt;h2 id=&#34;h-the-goldfish-paradigm-nbsp&#34;&gt;&lt;strong&gt;The Goldfish Paradigm &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When I’m hiring salespeople, one of the things I’m measuring for is optimism. It’s essentially Ted Lasso’s goldfish paradigm—the ability to forget fast.&lt;/p&gt;
&lt;p&gt;On the show, Lasso asks his players:&lt;em&gt;“You know what the happiest animal on Earth is? It’s a goldfish. You know why? It’s got a 10-second memory. Be a goldfish.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Being a “goldfish” is about letting go of mistakes, setbacks, or negative moments quickly—just like a goldfish forgets almost instantly.&lt;/p&gt;
&lt;h2 id=&#34;h-what-you-think-is-what-you-become&#34;&gt;What You Think is What You Become&lt;/h2&gt;
&lt;p&gt;If something bad happens to a pessimistic person, rather than forgetting, they believe something bad is going to happen again. Their mind starts spinning a story: “This always happens to me.” “I knew this wouldn’t work out.” “Nobody wants to talk to me today.”&lt;/p&gt;
&lt;p&gt;What you think is often what you become. When you dwell on negative outcomes, you invite more of them into your life. It’s a self-fulfilling prophecy that crushes your results.&lt;/p&gt;
&lt;p&gt;But optimistic people? They forget fast. They get a “no” and immediately think, “Great! My next ‘yes’ must be right around the corner.” That’s the definition of optimism in sales—the unshakable belief that success is just one more attempt away.&lt;/p&gt;
&lt;h2 id=&#34;h-competitiveness-is-a-key-component-of-bouncing-back&#34;&gt;Competitiveness is a Key Component of Bouncing Back&lt;/h2&gt;
&lt;p&gt;Competitiveness is equally crucial. When competitors get knocked down, they don’t stay down. They get back up, and when they do, they’re not defeated—they’re fired up. They use that emotion, that drive, to propel themselves to win the next time.&lt;/p&gt;
&lt;p&gt;I see too many salespeople these days start a downward spiral after a single setback. It’s no different than what happens to amateur golfers on the course. You have one bad shot, which leads to another bad shot, which leads to a bad decision, which leads to another bad shot. Pretty soon, you’re ready to throw your clubs in the pond and call it a day.&lt;/p&gt;
&lt;p&gt;That spiral will kill your sales career faster than any market downturn or tough competitor ever could.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-build-your-bounce-back-muscle&#34;&gt;&lt;strong&gt;How to Build Your Bounce Back Muscle&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So how do you build this mental resilience? How do you develop your bounce back muscle? I’ve got several strategies that have worked for me and for the top-performing sales professionals I’ve coached.&lt;/p&gt;
&lt;h3 id=&#34;h-1-create-a-bounce-back-routine&#34;&gt;&lt;strong&gt;1. Create a Bounce-Back Routine&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The first key is having a specific bounce-back routine—a set of actions you take immediately after facing rejection or adversity.&lt;/p&gt;
&lt;p&gt;My sales bounce-back routine is different from my golf bounce-back routine. In sales, when something knocks me back, I often step away briefly and read a passage from a book I keep nearby. I deliberately put something positive into my mind to redirect my thinking. Sometimes it’s listening to a specific podcast or audio clip that I know will shift my mindset.&lt;/p&gt;
&lt;p&gt;The key is that I don’t leave my mental recovery to chance. I have a deliberate, planned response to adversity that I’ve practiced so many times it becomes automatic.&lt;/p&gt;
&lt;p&gt;What’s your bounce-back routine? If you don’t have one, create one today. Maybe it’s taking three deep breaths, saying a specific affirmation, or reviewing your biggest sales wins. Whatever it is, make it concrete and practice it until it becomes second nature.&lt;/p&gt;
&lt;h3 id=&#34;h-2-stay-in-the-present-moment&#34;&gt;&lt;strong&gt;2. Stay in the Present Moment&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;One of the biggest killers of bounce-back ability is letting your mind drift away from the present moment. When something goes wrong, most people immediately do one of two things—they dwell on the past or they worry about the future.&lt;/p&gt;
&lt;p&gt;Dwelling on the past is pointless. You can’t change what’s already happened. Getting caught up in replaying the failure, the rejection, or the mistake only ensures you’ll bring that negative energy into your next interaction.&lt;/p&gt;
&lt;p&gt;Equally dangerous is projecting into the future, worrying about what might happen. “What if I never close another deal this month?” “What if my pipeline dries up?” “What if I miss quota again?”&lt;/p&gt;
&lt;p&gt;The only thing that’s real is the present moment. The only thing you can control is your next action.&lt;/p&gt;
&lt;p&gt;When I’m on the golf course and hit a bad shot, I remind myself to stay present. “This shot. This moment.” Then I refocus and execute. The same principle applies perfectly to sales.&lt;/p&gt;
&lt;p&gt;After a tough call, don’t ruminate. Reset. Focus only on the next call, the next conversation, the next opportunity. Nothing else matters.&lt;/p&gt;
&lt;h3 id=&#34;h-3-build-obstacle-immunity-through-exposure&#34;&gt;&lt;strong&gt;3. Build Obstacle Immunity Through Exposure&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;This is counterintuitive for many people, but the more adversity you face, the better you get at handling it. I call this “obstacle immunity.”&lt;/p&gt;
&lt;p&gt;Top performers don’t avoid difficult situations; they seek them out, knowing that each challenge strengthens their resilience muscle. Think of it like weight training. The resistance isn’t your enemy; it’s the very thing making you stronger.&lt;/p&gt;
&lt;p&gt;Make more prospecting calls than required. Have the tough conversations others avoid. Pursue the challenging deals others shy away from. Each time you face resistance and push through, you’re building your bounce-back capability.&lt;/p&gt;
&lt;p&gt;The salespeople who avoid discomfort to protect their egos are the same ones who crumble when inevitable challenges arise. They haven’t built their obstacle immunity.&lt;/p&gt;
&lt;p&gt;Scottie Scheffler hasn’t won all those tournaments because he’s never faced adversity. He’s won because he’s faced so much adversity that he’s developed immunity to its effects.&lt;/p&gt;
&lt;h3 id=&#34;h-4-master-your-self-talk&#34;&gt;&lt;strong&gt;4. Master Your Self-Talk&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You’re talking to yourself all day long. The question is: What are you saying?&lt;/p&gt;
&lt;p&gt;Are you telling yourself you’re going to win or you’re going to lose? Are you feeding yourself excuses or solutions? Are you reinforcing resilience or fragility?&lt;/p&gt;
&lt;p&gt;If you watched coverage of the PGA Championship, you saw plenty of players have emotional meltdowns after bad shots. Remember Shane Lowry’s explosion? Those emotional outbursts might feel cathartic in the moment, but they rarely improve performance.&lt;/p&gt;
&lt;p&gt;Notice that Scheffler doesn’t have those explosions. He stays remarkably calm, even when things aren’t going his way. He’s mastered his self-talk.&lt;/p&gt;
&lt;p&gt;After a setback, he doesn’t tell himself a story about how unfair it is or how he’s losing his edge. He tells himself he has the ability to bounce back. He teaches his mind to believe it, and then he actualizes it.&lt;/p&gt;
&lt;p&gt;Your self-talk creates your reality in sales. Monitor it ruthlessly. Replace destructive narratives with empowering ones. Tell yourself you’re the kind of person who thrives under pressure and bounces back stronger after rejection.&lt;/p&gt;
&lt;h2 id=&#34;h-the-most-important-sales-metric-that-you-re-not-tracking&#34;&gt;The Most Important Sales Metric That You’re Not Tracking&lt;/h2&gt;
&lt;p&gt;At the end of the day, Scottie Scheffler is the PGA Champion and the number one golfer in the world not because he never faces adversity, but because he’s mastered the art of bouncing back from it.&lt;/p&gt;
&lt;p&gt;He’s a walking example of how to manage disruptive emotions, control your actions and reactions, maintain a winning mindset, and transform setbacks into comebacks.&lt;/p&gt;
&lt;p&gt;The sales profession will test your resilience every single day. There’s no escaping the challenges, the rejection, the unexpected obstacles. But like Scheffler, you can develop the mental toughness to not just survive those challenges, but to use them as fuel for your success.&lt;/p&gt;
&lt;p&gt;Your bounce-back percentage might be the most important sales metric you’re not tracking. Start today. Build that mental resilience. Watch your results transform.&lt;/p&gt;
&lt;p&gt;Remember, in both golf and sales, it’s not about avoiding the rough patches—it’s about how quickly and effectively you play your way out of them.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Want more help to build your bounce back muscle and mental resilience? Check out &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/perform-on-the-x-meet-challenge-with-courage-confidence-and-readiness&#34; rel=&#34;nofollow&#34;&gt;Perform on the X&lt;/a&gt;&lt;/strong&gt;. This brilliant on-demand course, from former Navy Seal Stephen Drum, teaches you Navy Seal tactics for performing at your best, in high-stakes situations, when everything is on the line.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 19 May 2025 15:42:00 &#43;0000</pubDate>
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                <itunes:title>Trust is Clutch in Sales</itunes:title>
                <title>Trust is Clutch in Sales</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Sales is a trust game. Always has been; always will be.&amp;#160;&lt;/p&gt;
&lt;p&gt;It’s not about features, price points, or flashy presentations. It’s about conviction. And conviction is born from trust: deep, unshakable trust across four critical fronts.&amp;#160;&lt;/p&gt;
&lt;p&gt;Ignore even one, and you’re leaving deals on the table.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-first-deal-you-close-every-day-is-you&#34;&gt;&lt;strong&gt;The First Deal You Close Every Day is YOU&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Before you ever make a &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;cold call&lt;/a&gt;,&lt;/strong&gt; send an email, or walk into a meeting, you’ve got to sell &lt;em&gt;you&lt;/em&gt; to &lt;em&gt;you&lt;/em&gt;. &lt;/p&gt;
&lt;p&gt;Self-doubt is a silent killer. It creeps in, erodes confidence, and betrays you in your voice, your body language, and that split second when you hesitate to ask for the close.&lt;/p&gt;
&lt;p&gt;Top performers don’t have fewer fears—they just trust themselves to push through them. They build self-trust the hard way: doing the reps, facing objections, pushing through rejection until they&amp;#8217;re bulletproof.&lt;/p&gt;
&lt;p&gt;Self-trust isn’t optional. It’s the launchpad for everything else you do.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-trust-in-your-product&#34;&gt;&lt;strong&gt;Trust in Your Product&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you don&amp;#8217;t believe in what you&amp;#8217;re selling, neither will your prospect.&lt;/p&gt;
&lt;p&gt;Prospects can smell when you’re bluffing. They pick up on the hesitations, the weasel words, the way you tiptoe around weaknesses instead of confronting them head-on.&lt;/p&gt;
&lt;p&gt;When you &lt;em&gt;know&lt;/em&gt; your product solves real problems—and you’ve seen it do so again and again—you sell with conviction. You don’t overpromise. You stop folding under pressure, and stop chasing price shoppers.&amp;#160;&lt;/p&gt;
&lt;p&gt;Trust in your product doesn’t mean it’s perfect. It means you know where it fits, what it does well, and who it helps—and you’re not afraid to walk away when it’s not the right match.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-process-is-your-competitive-edge&#34;&gt;&lt;strong&gt;Your Process is Your Competitive Edge&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Amateurs wing it. Top performers trust their process.&amp;#160;&lt;/p&gt;
&lt;p&gt;A &lt;a href=&#34;https://salesgravy.com/you-have-anything-you-want-if-you-are-willing-to-be-boring-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;rock-solid sales process&lt;/strong&gt;&lt;/a&gt; is your roadmap to predictable success. It’s the framework that turns chaos into control. When you trust your process, you stop second-guessing yourself. You know exactly what to do next, even when prospects throw curveballs. &lt;/p&gt;
&lt;p&gt;Your process should cover all parts of the sales cycle: prospecting, qualifying, handling objections, closing, and follow-up. Each step should be intentional and refined through experience.&amp;#160;&lt;/p&gt;
&lt;p&gt;Trust in your process gives you the courage to disqualify bad fits and the discipline to execute consistently.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-trust-with-prospects-where-deals-live-or-die&#34;&gt;&lt;strong&gt;Building Trust with Prospects: Where Deals Live or Die&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Prospects don’t buy from people they don’t trust. They buy from people who understand them, demonstrate competence, and follow through on every promise.&amp;#160;&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-the-7-trust-accelerators-that-actually-work&#34;&gt;&lt;strong&gt;The 7 Trust Accelerators That Actually Work&lt;/strong&gt;&lt;/h4&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Prepare Like Your Career Depends On It: Before every interaction, know their business, industry challenges, and recent news. When you reference their Q3 earnings call or their CEO&amp;#8217;s LinkedIn post, you show respect for their time and business.&lt;/li&gt;
&lt;li&gt;Lead with Insight, Not Pitches: Share something valuable they don&amp;#8217;t know about their market, competitors, or opportunities. &amp;#8220;I noticed companies in your space are struggling with X. Here&amp;#8217;s what the successful ones are doing differently&amp;#8230;&amp;#8221;&lt;/li&gt;
&lt;li&gt;Ask Questions That Make Them Think: Skip the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/why-the-basics-still-beat-fancy/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;basic discovery questions&lt;/a&gt;.&lt;/strong&gt; Ask: &amp;#8220;If you could wave a magic wand and fix one thing about your current process, what would it be?&amp;#8221; or &amp;#8220;What&amp;#8217;s the real cost of not solving this problem?&amp;#8221;&lt;/li&gt;
&lt;li&gt;Admit What You Don&amp;#8217;t Know: When stumped, say: &amp;#8220;That&amp;#8217;s a great question. I don&amp;#8217;t have the answer right now, but I&amp;#8217;ll find out and get back to you by tomorrow.&amp;#8221; Then actually do it.&lt;/li&gt;
&lt;li&gt;Tell Them When You&amp;#8217;re NOT a Fit: Nothing builds trust faster than saying: &amp;#8220;Based on what you&amp;#8217;ve told me, I don&amp;#8217;t think we&amp;#8217;re the right solution for you. Here&amp;#8217;s who might be better&amp;#8230;&amp;#8221; They&amp;#8217;ll remember your honesty.&lt;/li&gt;
&lt;li&gt;Share the Whole Truth About Implementation: Don&amp;#8217;t sugarcoat. Tell them: &amp;#8220;Here&amp;#8217;s where clients typically hit speedbumps. Here&amp;#8217;s how long it really takes. Here&amp;#8217;s what you&amp;#8217;ll need to invest beyond the price tag.&amp;#8221;&lt;/li&gt;
&lt;li&gt;Follow Up with Value, Not Just &amp;#8220;Checking In”: Every touch should add value. Send industry reports, introduce them to potential partners, share competitive intelligence. Make them glad they took your call.&lt;/li&gt;
&lt;/ol&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-the-trust-killers-to-avoid&#34;&gt;&lt;strong&gt;The Trust Killers to Avoid&lt;/strong&gt;&lt;/h4&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Talking Too Much: When you dominate the conversation, trust dies&lt;/li&gt;
&lt;li&gt;Rushing the Process: Pushing for a close before earning the right&lt;/li&gt;
&lt;li&gt;Breaking Small Promises: Missing a callback destroys credibility&lt;/li&gt;
&lt;li&gt;Faking Knowledge: Pretending to know something you don&amp;#8217;t&lt;/li&gt;
&lt;li&gt;Being Unavailable After the Sale: Ghosting kills referrals&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-ai-influences-trust-in-modern-sales&#34;&gt;&lt;strong&gt;How AI Influences Trust in Modern Sales&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s the paradox: In an AI-powered sales world, your humanity becomes your biggest competitive advantage. Used strategically, it amplifies trust. Used carelessly, it destroys it.&amp;#160;&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-ai-as-a-trust-builder&#34;&gt;&lt;strong&gt;AI as a Trust Builder&lt;/strong&gt;&lt;/h4&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Intelligent Research: AI helps you research prospects and tailor your approach. When you understand their specific challenges before the first call, you demonstrate preparation and respect.&lt;/li&gt;
&lt;li&gt;Consistent Follow-Through: AI ensures nothing falls through the cracks. Automated reminders, follow-up sequences, and activity tracking help you keep every promise.&lt;/li&gt;
&lt;li&gt;More Time for Relationships: By automating routine tasks, AI frees you to focus on meaningful conversations and strategic thinking.&lt;/li&gt;
&lt;/ul&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-ai-as-a-trust-destroyer&#34;&gt;&lt;strong&gt;AI as a Trust Destroyer&lt;/strong&gt;&lt;/h4&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;The Automation Trap: When every touchpoint feels robotic, relationships die. Use AI to enhance personalization, not replace it.&lt;/li&gt;
&lt;li&gt;Losing the Human Touch: When you let AI do all the talking, you become irrelevant. AI should amplify your voice, not replace it.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-trust-more-sell-more&#34;&gt;Trust More, Sell More&lt;/h2&gt;
&lt;p&gt;In a world of infinite options and instant information, trust becomes your only true differentiator. It&amp;#8217;s the foundation of your career and the legacy you leave behind.&lt;/p&gt;
&lt;p&gt;Stop treating trust as a nice-to-have. Start treating it as your most valuable asset.&lt;/p&gt;
&lt;p&gt;Because people don&amp;#8217;t buy what you sell. They buy who you are and how much they trust you to deliver.&lt;/p&gt;
&lt;p&gt;Do your customers trust you? In this 2-minute micro-bite, Cheryl Parks reveals the signs that &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-know-that-your-customer-views-you-as-a-trusted-advisor&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;your customer views you as a trusted advisor. &lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Sales is a trust game. Always has been; always will be. </p>
<p>It’s not about features, price points, or flashy presentations. It’s about conviction. And conviction is born from trust: deep, unshakable trust across four critical fronts. </p>
<p>Ignore even one, and you’re leaving deals on the table.</p>
<h2 id="h-the-first-deal-you-close-every-day-is-you"><strong>The First Deal You Close Every Day is YOU</strong></h2>
<p>Before you ever make a <strong><a href="https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/" rel="nofollow">cold call</a>,</strong> send an email, or walk into a meeting, you’ve got to sell <em>you</em> to <em>you</em>. </p>
<p>Self-doubt is a silent killer. It creeps in, erodes confidence, and betrays you in your voice, your body language, and that split second when you hesitate to ask for the close.</p>
<p>Top performers don’t have fewer fears—they just trust themselves to push through them. They build self-trust the hard way: doing the reps, facing objections, pushing through rejection until they’re bulletproof.</p>
<p>Self-trust isn’t optional. It’s the launchpad for everything else you do.</p>
<h2 id="h-trust-in-your-product"><strong>Trust in Your Product</strong></h2>
<p>If you don’t believe in what you’re selling, neither will your prospect.</p>
<p>Prospects can smell when you’re bluffing. They pick up on the hesitations, the weasel words, the way you tiptoe around weaknesses instead of confronting them head-on.</p>
<p>When you <em>know</em> your product solves real problems—and you’ve seen it do so again and again—you sell with conviction. You don’t overpromise. You stop folding under pressure, and stop chasing price shoppers. </p>
<p>Trust in your product doesn’t mean it’s perfect. It means you know where it fits, what it does well, and who it helps—and you’re not afraid to walk away when it’s not the right match.</p>
<h2 id="h-your-process-is-your-competitive-edge"><strong>Your Process is Your Competitive Edge</strong></h2>
<p>Amateurs wing it. Top performers trust their process. </p>
<p>A <a href="https://salesgravy.com/you-have-anything-you-want-if-you-are-willing-to-be-boring-money-monday/" rel="nofollow"><strong>rock-solid sales process</strong></a> is your roadmap to predictable success. It’s the framework that turns chaos into control. When you trust your process, you stop second-guessing yourself. You know exactly what to do next, even when prospects throw curveballs. </p>
<p>Your process should cover all parts of the sales cycle: prospecting, qualifying, handling objections, closing, and follow-up. Each step should be intentional and refined through experience. </p>
<p>Trust in your process gives you the courage to disqualify bad fits and the discipline to execute consistently. </p>
<h2 id="h-building-trust-with-prospects-where-deals-live-or-die"><strong>Building Trust with Prospects: Where Deals Live or Die</strong></h2>
<p>Prospects don’t buy from people they don’t trust. They buy from people who understand them, demonstrate competence, and follow through on every promise. </p>
<h4 id="h-the-7-trust-accelerators-that-actually-work"><strong>The 7 Trust Accelerators That Actually Work</strong></h4>
<ol>
<li>Prepare Like Your Career Depends On It: Before every interaction, know their business, industry challenges, and recent news. When you reference their Q3 earnings call or their CEO’s LinkedIn post, you show respect for their time and business.</li>
<li>Lead with Insight, Not Pitches: Share something valuable they don’t know about their market, competitors, or opportunities. “I noticed companies in your space are struggling with X. Here’s what the successful ones are doing differently…”</li>
<li>Ask Questions That Make Them Think: Skip the <strong><a href="https://salesgravy.com/why-the-basics-still-beat-fancy/" rel="nofollow">basic discovery questions</a>.</strong> Ask: “If you could wave a magic wand and fix one thing about your current process, what would it be?” or “What’s the real cost of not solving this problem?”</li>
<li>Admit What You Don’t Know: When stumped, say: “That’s a great question. I don’t have the answer right now, but I’ll find out and get back to you by tomorrow.” Then actually do it.</li>
<li>Tell Them When You’re NOT a Fit: Nothing builds trust faster than saying: “Based on what you’ve told me, I don’t think we’re the right solution for you. Here’s who might be better…” They’ll remember your honesty.</li>
<li>Share the Whole Truth About Implementation: Don’t sugarcoat. Tell them: “Here’s where clients typically hit speedbumps. Here’s how long it really takes. Here’s what you’ll need to invest beyond the price tag.”</li>
<li>Follow Up with Value, Not Just “Checking In”: Every touch should add value. Send industry reports, introduce them to potential partners, share competitive intelligence. Make them glad they took your call.</li>
</ol>
<h4 id="h-the-trust-killers-to-avoid"><strong>The Trust Killers to Avoid</strong></h4>
<ul>
<li>Talking Too Much: When you dominate the conversation, trust dies</li>
<li>Rushing the Process: Pushing for a close before earning the right</li>
<li>Breaking Small Promises: Missing a callback destroys credibility</li>
<li>Faking Knowledge: Pretending to know something you don’t</li>
<li>Being Unavailable After the Sale: Ghosting kills referrals</li>
</ul>
<h2 id="h-how-ai-influences-trust-in-modern-sales"><strong>How AI Influences Trust in Modern Sales</strong></h2>
<p>Here’s the paradox: In an AI-powered sales world, your humanity becomes your biggest competitive advantage. Used strategically, it amplifies trust. Used carelessly, it destroys it. </p>
<h4 id="h-ai-as-a-trust-builder"><strong>AI as a Trust Builder</strong></h4>
<ul>
<li>Intelligent Research: AI helps you research prospects and tailor your approach. When you understand their specific challenges before the first call, you demonstrate preparation and respect.</li>
<li>Consistent Follow-Through: AI ensures nothing falls through the cracks. Automated reminders, follow-up sequences, and activity tracking help you keep every promise.</li>
<li>More Time for Relationships: By automating routine tasks, AI frees you to focus on meaningful conversations and strategic thinking.</li>
</ul>
<h4 id="h-ai-as-a-trust-destroyer"><strong>AI as a Trust Destroyer</strong></h4>
<ul>
<li>The Automation Trap: When every touchpoint feels robotic, relationships die. Use AI to enhance personalization, not replace it.</li>
<li>Losing the Human Touch: When you let AI do all the talking, you become irrelevant. AI should amplify your voice, not replace it.</li>
</ul>
<h2 id="h-trust-more-sell-more">Trust More, Sell More</h2>
<p>In a world of infinite options and instant information, trust becomes your only true differentiator. It’s the foundation of your career and the legacy you leave behind.</p>
<p>Stop treating trust as a nice-to-have. Start treating it as your most valuable asset.</p>
<p>Because people don’t buy what you sell. They buy who you are and how much they trust you to deliver.</p>
<p>Do your customers trust you? In this 2-minute micro-bite, Cheryl Parks reveals the signs that <a href="https://www.salesgravy.university/courses/how-to-know-that-your-customer-views-you-as-a-trusted-advisor" rel="nofollow"><strong>your customer views you as a trusted advisor. </strong></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Sales is a trust game. Always has been; always will be. &lt;/p&gt;
&lt;p&gt;It’s not about features, price points, or flashy presentations. It’s about conviction. And conviction is born from trust: deep, unshakable trust across four critical fronts. &lt;/p&gt;
&lt;p&gt;Ignore even one, and you’re leaving deals on the table.&lt;/p&gt;
&lt;h2 id=&#34;h-the-first-deal-you-close-every-day-is-you&#34;&gt;&lt;strong&gt;The First Deal You Close Every Day is YOU&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Before you ever make a &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;cold call&lt;/a&gt;,&lt;/strong&gt; send an email, or walk into a meeting, you’ve got to sell &lt;em&gt;you&lt;/em&gt; to &lt;em&gt;you&lt;/em&gt;. &lt;/p&gt;
&lt;p&gt;Self-doubt is a silent killer. It creeps in, erodes confidence, and betrays you in your voice, your body language, and that split second when you hesitate to ask for the close.&lt;/p&gt;
&lt;p&gt;Top performers don’t have fewer fears—they just trust themselves to push through them. They build self-trust the hard way: doing the reps, facing objections, pushing through rejection until they’re bulletproof.&lt;/p&gt;
&lt;p&gt;Self-trust isn’t optional. It’s the launchpad for everything else you do.&lt;/p&gt;
&lt;h2 id=&#34;h-trust-in-your-product&#34;&gt;&lt;strong&gt;Trust in Your Product&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you don’t believe in what you’re selling, neither will your prospect.&lt;/p&gt;
&lt;p&gt;Prospects can smell when you’re bluffing. They pick up on the hesitations, the weasel words, the way you tiptoe around weaknesses instead of confronting them head-on.&lt;/p&gt;
&lt;p&gt;When you &lt;em&gt;know&lt;/em&gt; your product solves real problems—and you’ve seen it do so again and again—you sell with conviction. You don’t overpromise. You stop folding under pressure, and stop chasing price shoppers. &lt;/p&gt;
&lt;p&gt;Trust in your product doesn’t mean it’s perfect. It means you know where it fits, what it does well, and who it helps—and you’re not afraid to walk away when it’s not the right match.&lt;/p&gt;
&lt;h2 id=&#34;h-your-process-is-your-competitive-edge&#34;&gt;&lt;strong&gt;Your Process is Your Competitive Edge&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Amateurs wing it. Top performers trust their process. &lt;/p&gt;
&lt;p&gt;A &lt;a href=&#34;https://salesgravy.com/you-have-anything-you-want-if-you-are-willing-to-be-boring-money-monday/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;rock-solid sales process&lt;/strong&gt;&lt;/a&gt; is your roadmap to predictable success. It’s the framework that turns chaos into control. When you trust your process, you stop second-guessing yourself. You know exactly what to do next, even when prospects throw curveballs. &lt;/p&gt;
&lt;p&gt;Your process should cover all parts of the sales cycle: prospecting, qualifying, handling objections, closing, and follow-up. Each step should be intentional and refined through experience. &lt;/p&gt;
&lt;p&gt;Trust in your process gives you the courage to disqualify bad fits and the discipline to execute consistently. &lt;/p&gt;
&lt;h2 id=&#34;h-building-trust-with-prospects-where-deals-live-or-die&#34;&gt;&lt;strong&gt;Building Trust with Prospects: Where Deals Live or Die&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Prospects don’t buy from people they don’t trust. They buy from people who understand them, demonstrate competence, and follow through on every promise. &lt;/p&gt;
&lt;h4 id=&#34;h-the-7-trust-accelerators-that-actually-work&#34;&gt;&lt;strong&gt;The 7 Trust Accelerators That Actually Work&lt;/strong&gt;&lt;/h4&gt;
&lt;ol&gt;
&lt;li&gt;Prepare Like Your Career Depends On It: Before every interaction, know their business, industry challenges, and recent news. When you reference their Q3 earnings call or their CEO’s LinkedIn post, you show respect for their time and business.&lt;/li&gt;
&lt;li&gt;Lead with Insight, Not Pitches: Share something valuable they don’t know about their market, competitors, or opportunities. “I noticed companies in your space are struggling with X. Here’s what the successful ones are doing differently…”&lt;/li&gt;
&lt;li&gt;Ask Questions That Make Them Think: Skip the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/why-the-basics-still-beat-fancy/&#34; rel=&#34;nofollow&#34;&gt;basic discovery questions&lt;/a&gt;.&lt;/strong&gt; Ask: “If you could wave a magic wand and fix one thing about your current process, what would it be?” or “What’s the real cost of not solving this problem?”&lt;/li&gt;
&lt;li&gt;Admit What You Don’t Know: When stumped, say: “That’s a great question. I don’t have the answer right now, but I’ll find out and get back to you by tomorrow.” Then actually do it.&lt;/li&gt;
&lt;li&gt;Tell Them When You’re NOT a Fit: Nothing builds trust faster than saying: “Based on what you’ve told me, I don’t think we’re the right solution for you. Here’s who might be better…” They’ll remember your honesty.&lt;/li&gt;
&lt;li&gt;Share the Whole Truth About Implementation: Don’t sugarcoat. Tell them: “Here’s where clients typically hit speedbumps. Here’s how long it really takes. Here’s what you’ll need to invest beyond the price tag.”&lt;/li&gt;
&lt;li&gt;Follow Up with Value, Not Just “Checking In”: Every touch should add value. Send industry reports, introduce them to potential partners, share competitive intelligence. Make them glad they took your call.&lt;/li&gt;
&lt;/ol&gt;
&lt;h4 id=&#34;h-the-trust-killers-to-avoid&#34;&gt;&lt;strong&gt;The Trust Killers to Avoid&lt;/strong&gt;&lt;/h4&gt;
&lt;ul&gt;
&lt;li&gt;Talking Too Much: When you dominate the conversation, trust dies&lt;/li&gt;
&lt;li&gt;Rushing the Process: Pushing for a close before earning the right&lt;/li&gt;
&lt;li&gt;Breaking Small Promises: Missing a callback destroys credibility&lt;/li&gt;
&lt;li&gt;Faking Knowledge: Pretending to know something you don’t&lt;/li&gt;
&lt;li&gt;Being Unavailable After the Sale: Ghosting kills referrals&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-how-ai-influences-trust-in-modern-sales&#34;&gt;&lt;strong&gt;How AI Influences Trust in Modern Sales&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s the paradox: In an AI-powered sales world, your humanity becomes your biggest competitive advantage. Used strategically, it amplifies trust. Used carelessly, it destroys it. &lt;/p&gt;
&lt;h4 id=&#34;h-ai-as-a-trust-builder&#34;&gt;&lt;strong&gt;AI as a Trust Builder&lt;/strong&gt;&lt;/h4&gt;
&lt;ul&gt;
&lt;li&gt;Intelligent Research: AI helps you research prospects and tailor your approach. When you understand their specific challenges before the first call, you demonstrate preparation and respect.&lt;/li&gt;
&lt;li&gt;Consistent Follow-Through: AI ensures nothing falls through the cracks. Automated reminders, follow-up sequences, and activity tracking help you keep every promise.&lt;/li&gt;
&lt;li&gt;More Time for Relationships: By automating routine tasks, AI frees you to focus on meaningful conversations and strategic thinking.&lt;/li&gt;
&lt;/ul&gt;
&lt;h4 id=&#34;h-ai-as-a-trust-destroyer&#34;&gt;&lt;strong&gt;AI as a Trust Destroyer&lt;/strong&gt;&lt;/h4&gt;
&lt;ul&gt;
&lt;li&gt;The Automation Trap: When every touchpoint feels robotic, relationships die. Use AI to enhance personalization, not replace it.&lt;/li&gt;
&lt;li&gt;Losing the Human Touch: When you let AI do all the talking, you become irrelevant. AI should amplify your voice, not replace it.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-trust-more-sell-more&#34;&gt;Trust More, Sell More&lt;/h2&gt;
&lt;p&gt;In a world of infinite options and instant information, trust becomes your only true differentiator. It’s the foundation of your career and the legacy you leave behind.&lt;/p&gt;
&lt;p&gt;Stop treating trust as a nice-to-have. Start treating it as your most valuable asset.&lt;/p&gt;
&lt;p&gt;Because people don’t buy what you sell. They buy who you are and how much they trust you to deliver.&lt;/p&gt;
&lt;p&gt;Do your customers trust you? In this 2-minute micro-bite, Cheryl Parks reveals the signs that &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-know-that-your-customer-views-you-as-a-trusted-advisor&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;your customer views you as a trusted advisor. &lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/trust-is-clutch-in-sales/</link>
                <pubDate>Thu, 15 May 2025 21:13:00 &#43;0000</pubDate>
                <itunes:duration>3319</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Stop Prospects from Ghosting You (Ask Jeb)</itunes:title>
                <title>How to Stop Prospects from Ghosting You (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Brian Kemski wants to know how to stop prospects from ghosting him. He asks a question that plagues salespeople everywhere: &amp;#8220;What can I do about prospects who go through the process, seem interested, and then disappear into the witness protection program after I give them my information?&amp;#8221;&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;ve been in sales for more than a week, you know exactly what Brian is talking about. You have a great discovery call, you build rapport, you send over your proposal or pricing&amp;#8230;and suddenly—radio silence.&lt;/p&gt;
&lt;p&gt;The prospect ghosts you, leaving you frantically checking your email every five minutes and wondering what the hell happened.&lt;/p&gt;
&lt;p&gt;In this Ask Jeb episode of the &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Sales Gravy Podcast&lt;/strong&gt;&lt;/a&gt;, I&amp;#8217;m going to teach you how to prevent it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-gave-away-your-leverage-for-free&#34;&gt;You Gave Away Your Leverage for Free&lt;/h2&gt;
&lt;p&gt;During our conversation, I asked Brian to consider what he&amp;#8217;d do if I offered him $100 to go get me a Big Mac. He wasn&amp;#8217;t interested. When I upped it to $200, he started considering it. At $500, he was ready to make the trip.&lt;/p&gt;
&lt;p&gt;Why? Because at $500, the value exchange made sense to him.&lt;/p&gt;
&lt;p&gt;Your sales information works exactly the same way. Your pricing, specs, and solutions have real value. When you hand them over without getting anything in return—especially before completing your sales process—you&amp;#8217;re essentially giving away hundred-dollar bills for free.&lt;/p&gt;
&lt;p&gt;And once you give away all your value, the prospect has no more reason to talk to you.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-understanding-power-and-leverage-in-sales&#34;&gt;Understanding Power and Leverage in Sales&lt;/h2&gt;
&lt;p&gt;In most sales situations, your prospect has more power than you do because they have more alternatives than you. They can choose your competitors or simply &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;decide to do nothing&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The only way to level the playing field is through leverage—something you have that they want because it provides value to them.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s like that hurricane example I gave Brian: If there&amp;#8217;s a hurricane in Miami, all the power is out, and you&amp;#8217;re the only person selling ice, you have all the power because there are no other options. But in normal business situations, your prospect has plenty of options, which gives them power.&lt;/p&gt;
&lt;p&gt;Your information is the leverage that gets prospects to &amp;#8220;dance to your tune.&amp;#8221; Once you give that away without getting anything in return, you&amp;#8217;ve surrendered all your power.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-sales-process-should-be-a-value-exchange&#34;&gt;Your Sales Process Should Be a Value Exchange&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s what your sales process should look like instead:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Use discovery calls to build value&lt;/strong&gt;: Ask questions that help prospects think differently about their problems. Create insights they can&amp;#8217;t get elsewhere.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Meet multiple stakeholders&lt;/strong&gt;: Insist on speaking with everyone involved in the decision. This builds relationships across the organization and prevents ghosting.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Present your proposal in person&lt;/strong&gt;: NEVER email a proposal. Your proposal meeting should be a closing meeting where you&amp;#8217;re getting a yes or no.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Look for engagement at every step&lt;/strong&gt;: If prospects aren&amp;#8217;t willing to invest time and effort in your process, they&amp;#8217;re showing you they aren&amp;#8217;t serious.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Each step of your process should involve the prospect giving something (usually time and information) to get something from you. This creates what psychologists call the &amp;#8220;investment effect&amp;#8221;—the more effort people put into something, the more they value it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-rfp-trap&#34;&gt;The RFP Trap&lt;/h2&gt;
&lt;p&gt;The clearest example of giving away leverage is responding to RFPs without conditions. When you fill out all that information and send it without meeting the decision-makers, you&amp;#8217;ll rarely hear back.&lt;/p&gt;
&lt;p&gt;My approach? &amp;#8220;I&amp;#8217;m not filling out all that information until you meet with me.&amp;#8221; If they want your solution badly enough, they&amp;#8217;ll meet. If they don&amp;#8217;t, you&amp;#8217;ve saved yourself hours of wasted time.&lt;/p&gt;
&lt;p&gt;I practice what I preach, but I&amp;#8217;m not perfect. Just last November, I spent 12 hours on a proposal I knew had little chance of closing because I&amp;#8217;d skipped steps in my own process. I gave away my leverage for free, and they ghosted me—exactly as I predicted they would.&lt;/p&gt;
&lt;p&gt;I have to relearn this lesson once or twice a year. Maybe you do too.=&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-need-the-power-to-walk-away&#34;&gt;You Need the Power to Walk Away&lt;/h2&gt;
&lt;p&gt;For this approach to work, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/quota-doesnt-take-a-summer-vacation-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;you need a full pipeline&lt;/a&gt;.&lt;/strong&gt; Because a full pipeline gives you more alternatives allowing you to walk away from prospects who won&amp;#8217;t engage in your process.&lt;/p&gt;
&lt;p&gt;This is precisely why I&amp;#8217;m so fanatical about prospecting. When your pipeline is full, you have options. You can afford to lose deals that were never going to close anyway. You can sell without selling.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-look-for-the-warning-signs&#34;&gt;Look for the Warning Signs&lt;/h2&gt;
&lt;p&gt;As you engage with prospects, watch for these warning signs of future ghosting:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Unwillingness to introduce you to other stakeholders&lt;/li&gt;
&lt;li&gt;Reluctance to share budgets or timelines&lt;/li&gt;
&lt;li&gt;Resistance to following your sales process&lt;/li&gt;
&lt;li&gt;Lack of engagement in discovery conversations&lt;/li&gt;
&lt;li&gt;Pushing for pricing or proposals too early&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When you see these signs, address them directly: &amp;#8220;I notice you&amp;#8217;re hesitant to introduce me to your team. For us to create the right solution, I need to understand all stakeholders&amp;#8217; needs. Is there a reason you&amp;#8217;re uncomfortable with that?&amp;#8221;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-bottom-line-on-ghosting&#34;&gt;The Bottom Line on Ghosting&lt;/h2&gt;
&lt;p&gt;Prospects ghost you when they&amp;#8217;ve gotten what they wanted without having to commit to anything. The solution is simple but requires discipline:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Don&amp;#8217;t give away valuable information for free&lt;/li&gt;
&lt;li&gt;Insist that prospects follow your sales process&lt;/li&gt;
&lt;li&gt;Look for reciprocal investment at every stage&lt;/li&gt;
&lt;li&gt;Be willing to walk away when prospects won&amp;#8217;t engage&lt;/li&gt;
&lt;li&gt;Keep your pipeline full so you can afford to lose bad deals&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Remember: What are prospects willing to do for your information? Hold the line on that question, and you&amp;#8217;ll dramatically reduce the number of people who ghost you and disappear into the &amp;#8220;witness protection program.&amp;#8221;&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;To learn more about how to avoid being ghosted take Jeb Blount&amp;#8217;s course on Sales Gravy University: &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/how-to-avoid-being-ghosted-by-prospects&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The Real Secrets to Avoiding Stalled Deals and Prospects Who Ghost You&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Brian Kemski wants to know how to stop prospects from ghosting him. He asks a question that plagues salespeople everywhere: “What can I do about prospects who go through the process, seem interested, and then disappear into the witness protection program after I give them my information?”</p>
<p>If you’ve been in sales for more than a week, you know exactly what Brian is talking about. You have a great discovery call, you build rapport, you send over your proposal or pricing…and suddenly—radio silence.</p>
<p>The prospect ghosts you, leaving you frantically checking your email every five minutes and wondering what the hell happened.</p>
<p>In this Ask Jeb episode of the <a href="https://salesgravy.com/podcasts/" rel="nofollow"><strong>Sales Gravy Podcast</strong></a>, I’m going to teach you how to prevent it.</p>
<h2 id="h-you-gave-away-your-leverage-for-free">You Gave Away Your Leverage for Free</h2>
<p>During our conversation, I asked Brian to consider what he’d do if I offered him $100 to go get me a Big Mac. He wasn’t interested. When I upped it to $200, he started considering it. At $500, he was ready to make the trip.</p>
<p>Why? Because at $500, the value exchange made sense to him.</p>
<p>Your sales information works exactly the same way. Your pricing, specs, and solutions have real value. When you hand them over without getting anything in return—especially before completing your sales process—you’re essentially giving away hundred-dollar bills for free.</p>
<p>And once you give away all your value, the prospect has no more reason to talk to you.</p>
<h2 id="h-understanding-power-and-leverage-in-sales">Understanding Power and Leverage in Sales</h2>
<p>In most sales situations, your prospect has more power than you do because they have more alternatives than you. They can choose your competitors or simply <strong><a href="https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/" rel="nofollow">decide to do nothing</a>.</strong></p>
<p>The only way to level the playing field is through leverage—something you have that they want because it provides value to them.</p>
<p>It’s like that hurricane example I gave Brian: If there’s a hurricane in Miami, all the power is out, and you’re the only person selling ice, you have all the power because there are no other options. But in normal business situations, your prospect has plenty of options, which gives them power.</p>
<p>Your information is the leverage that gets prospects to “dance to your tune.” Once you give that away without getting anything in return, you’ve surrendered all your power.</p>
<h2 id="h-your-sales-process-should-be-a-value-exchange">Your Sales Process Should Be a Value Exchange</h2>
<p>Here’s what your sales process should look like instead:</p>
<ol>
<li><strong>Use discovery calls to build value</strong>: Ask questions that help prospects think differently about their problems. Create insights they can’t get elsewhere.</li>
<li><strong>Meet multiple stakeholders</strong>: Insist on speaking with everyone involved in the decision. This builds relationships across the organization and prevents ghosting.</li>
<li><strong>Present your proposal in person</strong>: NEVER email a proposal. Your proposal meeting should be a closing meeting where you’re getting a yes or no.</li>
<li><strong>Look for engagement at every step</strong>: If prospects aren’t willing to invest time and effort in your process, they’re showing you they aren’t serious.</li>
</ol>
<p>Each step of your process should involve the prospect giving something (usually time and information) to get something from you. This creates what psychologists call the “investment effect”—the more effort people put into something, the more they value it.</p>
<h2 id="h-the-rfp-trap">The RFP Trap</h2>
<p>The clearest example of giving away leverage is responding to RFPs without conditions. When you fill out all that information and send it without meeting the decision-makers, you’ll rarely hear back.</p>
<p>My approach? “I’m not filling out all that information until you meet with me.” If they want your solution badly enough, they’ll meet. If they don’t, you’ve saved yourself hours of wasted time.</p>
<p>I practice what I preach, but I’m not perfect. Just last November, I spent 12 hours on a proposal I knew had little chance of closing because I’d skipped steps in my own process. I gave away my leverage for free, and they ghosted me—exactly as I predicted they would.</p>
<p>I have to relearn this lesson once or twice a year. Maybe you do too.=</p>
<h2 id="h-you-need-the-power-to-walk-away">You Need the Power to Walk Away</h2>
<p>For this approach to work, <strong><a href="https://salesgravy.com/quota-doesnt-take-a-summer-vacation-money-monday/" rel="nofollow">you need a full pipeline</a>.</strong> Because a full pipeline gives you more alternatives allowing you to walk away from prospects who won’t engage in your process.</p>
<p>This is precisely why I’m so fanatical about prospecting. When your pipeline is full, you have options. You can afford to lose deals that were never going to close anyway. You can sell without selling.</p>
<h2 id="h-look-for-the-warning-signs">Look for the Warning Signs</h2>
<p>As you engage with prospects, watch for these warning signs of future ghosting:</p>
<ul>
<li>Unwillingness to introduce you to other stakeholders</li>
<li>Reluctance to share budgets or timelines</li>
<li>Resistance to following your sales process</li>
<li>Lack of engagement in discovery conversations</li>
<li>Pushing for pricing or proposals too early</li>
</ul>
<p>When you see these signs, address them directly: “I notice you’re hesitant to introduce me to your team. For us to create the right solution, I need to understand all stakeholders’ needs. Is there a reason you’re uncomfortable with that?”</p>
<h2 id="h-the-bottom-line-on-ghosting">The Bottom Line on Ghosting</h2>
<p>Prospects ghost you when they’ve gotten what they wanted without having to commit to anything. The solution is simple but requires discipline:</p>
<ol>
<li>Don’t give away valuable information for free</li>
<li>Insist that prospects follow your sales process</li>
<li>Look for reciprocal investment at every stage</li>
<li>Be willing to walk away when prospects won’t engage</li>
<li>Keep your pipeline full so you can afford to lose bad deals</li>
</ol>
<p>Remember: What are prospects willing to do for your information? Hold the line on that question, and you’ll dramatically reduce the number of people who ghost you and disappear into the “witness protection program.”</p>
<hr/>
<p>To learn more about how to avoid being ghosted take Jeb Blount’s course on Sales Gravy University: <strong><a href="https://www.salesgravy.university/courses/how-to-avoid-being-ghosted-by-prospects" rel="nofollow">The Real Secrets to Avoiding Stalled Deals and Prospects Who Ghost You</a></strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Brian Kemski wants to know how to stop prospects from ghosting him. He asks a question that plagues salespeople everywhere: “What can I do about prospects who go through the process, seem interested, and then disappear into the witness protection program after I give them my information?”&lt;/p&gt;
&lt;p&gt;If you’ve been in sales for more than a week, you know exactly what Brian is talking about. You have a great discovery call, you build rapport, you send over your proposal or pricing…and suddenly—radio silence.&lt;/p&gt;
&lt;p&gt;The prospect ghosts you, leaving you frantically checking your email every five minutes and wondering what the hell happened.&lt;/p&gt;
&lt;p&gt;In this Ask Jeb episode of the &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Sales Gravy Podcast&lt;/strong&gt;&lt;/a&gt;, I’m going to teach you how to prevent it.&lt;/p&gt;
&lt;h2 id=&#34;h-you-gave-away-your-leverage-for-free&#34;&gt;You Gave Away Your Leverage for Free&lt;/h2&gt;
&lt;p&gt;During our conversation, I asked Brian to consider what he’d do if I offered him $100 to go get me a Big Mac. He wasn’t interested. When I upped it to $200, he started considering it. At $500, he was ready to make the trip.&lt;/p&gt;
&lt;p&gt;Why? Because at $500, the value exchange made sense to him.&lt;/p&gt;
&lt;p&gt;Your sales information works exactly the same way. Your pricing, specs, and solutions have real value. When you hand them over without getting anything in return—especially before completing your sales process—you’re essentially giving away hundred-dollar bills for free.&lt;/p&gt;
&lt;p&gt;And once you give away all your value, the prospect has no more reason to talk to you.&lt;/p&gt;
&lt;h2 id=&#34;h-understanding-power-and-leverage-in-sales&#34;&gt;Understanding Power and Leverage in Sales&lt;/h2&gt;
&lt;p&gt;In most sales situations, your prospect has more power than you do because they have more alternatives than you. They can choose your competitors or simply &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/&#34; rel=&#34;nofollow&#34;&gt;decide to do nothing&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The only way to level the playing field is through leverage—something you have that they want because it provides value to them.&lt;/p&gt;
&lt;p&gt;It’s like that hurricane example I gave Brian: If there’s a hurricane in Miami, all the power is out, and you’re the only person selling ice, you have all the power because there are no other options. But in normal business situations, your prospect has plenty of options, which gives them power.&lt;/p&gt;
&lt;p&gt;Your information is the leverage that gets prospects to “dance to your tune.” Once you give that away without getting anything in return, you’ve surrendered all your power.&lt;/p&gt;
&lt;h2 id=&#34;h-your-sales-process-should-be-a-value-exchange&#34;&gt;Your Sales Process Should Be a Value Exchange&lt;/h2&gt;
&lt;p&gt;Here’s what your sales process should look like instead:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Use discovery calls to build value&lt;/strong&gt;: Ask questions that help prospects think differently about their problems. Create insights they can’t get elsewhere.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Meet multiple stakeholders&lt;/strong&gt;: Insist on speaking with everyone involved in the decision. This builds relationships across the organization and prevents ghosting.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Present your proposal in person&lt;/strong&gt;: NEVER email a proposal. Your proposal meeting should be a closing meeting where you’re getting a yes or no.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Look for engagement at every step&lt;/strong&gt;: If prospects aren’t willing to invest time and effort in your process, they’re showing you they aren’t serious.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Each step of your process should involve the prospect giving something (usually time and information) to get something from you. This creates what psychologists call the “investment effect”—the more effort people put into something, the more they value it.&lt;/p&gt;
&lt;h2 id=&#34;h-the-rfp-trap&#34;&gt;The RFP Trap&lt;/h2&gt;
&lt;p&gt;The clearest example of giving away leverage is responding to RFPs without conditions. When you fill out all that information and send it without meeting the decision-makers, you’ll rarely hear back.&lt;/p&gt;
&lt;p&gt;My approach? “I’m not filling out all that information until you meet with me.” If they want your solution badly enough, they’ll meet. If they don’t, you’ve saved yourself hours of wasted time.&lt;/p&gt;
&lt;p&gt;I practice what I preach, but I’m not perfect. Just last November, I spent 12 hours on a proposal I knew had little chance of closing because I’d skipped steps in my own process. I gave away my leverage for free, and they ghosted me—exactly as I predicted they would.&lt;/p&gt;
&lt;p&gt;I have to relearn this lesson once or twice a year. Maybe you do too.=&lt;/p&gt;
&lt;h2 id=&#34;h-you-need-the-power-to-walk-away&#34;&gt;You Need the Power to Walk Away&lt;/h2&gt;
&lt;p&gt;For this approach to work, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/quota-doesnt-take-a-summer-vacation-money-monday/&#34; rel=&#34;nofollow&#34;&gt;you need a full pipeline&lt;/a&gt;.&lt;/strong&gt; Because a full pipeline gives you more alternatives allowing you to walk away from prospects who won’t engage in your process.&lt;/p&gt;
&lt;p&gt;This is precisely why I’m so fanatical about prospecting. When your pipeline is full, you have options. You can afford to lose deals that were never going to close anyway. You can sell without selling.&lt;/p&gt;
&lt;h2 id=&#34;h-look-for-the-warning-signs&#34;&gt;Look for the Warning Signs&lt;/h2&gt;
&lt;p&gt;As you engage with prospects, watch for these warning signs of future ghosting:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Unwillingness to introduce you to other stakeholders&lt;/li&gt;
&lt;li&gt;Reluctance to share budgets or timelines&lt;/li&gt;
&lt;li&gt;Resistance to following your sales process&lt;/li&gt;
&lt;li&gt;Lack of engagement in discovery conversations&lt;/li&gt;
&lt;li&gt;Pushing for pricing or proposals too early&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When you see these signs, address them directly: “I notice you’re hesitant to introduce me to your team. For us to create the right solution, I need to understand all stakeholders’ needs. Is there a reason you’re uncomfortable with that?”&lt;/p&gt;
&lt;h2 id=&#34;h-the-bottom-line-on-ghosting&#34;&gt;The Bottom Line on Ghosting&lt;/h2&gt;
&lt;p&gt;Prospects ghost you when they’ve gotten what they wanted without having to commit to anything. The solution is simple but requires discipline:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Don’t give away valuable information for free&lt;/li&gt;
&lt;li&gt;Insist that prospects follow your sales process&lt;/li&gt;
&lt;li&gt;Look for reciprocal investment at every stage&lt;/li&gt;
&lt;li&gt;Be willing to walk away when prospects won’t engage&lt;/li&gt;
&lt;li&gt;Keep your pipeline full so you can afford to lose bad deals&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Remember: What are prospects willing to do for your information? Hold the line on that question, and you’ll dramatically reduce the number of people who ghost you and disappear into the “witness protection program.”&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;To learn more about how to avoid being ghosted take Jeb Blount’s course on Sales Gravy University: &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/how-to-avoid-being-ghosted-by-prospects&#34; rel=&#34;nofollow&#34;&gt;The Real Secrets to Avoiding Stalled Deals and Prospects Who Ghost You&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-stop-prospects-from-ghosting-you-ask-jeb/</link>
                <pubDate>Wed, 14 May 2025 16:22:00 &#43;0000</pubDate>
                <itunes:duration>588</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Quota Doesn’t Take a Summer Vacation (Money Monday)</itunes:title>
                <title>Quota Doesn’t Take a Summer Vacation (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Your quota doesn&amp;#8217;t take a summer vacation, so your pipeline-building efforts can&amp;#8217;t afford to either. This is a reality check. Summer is coming fast, and if you don’t get your pipeline positioned for success now, you’ll be scrambling come mid-July.&lt;/p&gt;
&lt;p&gt;The summer sales slowdown is a documented phenomenon across almost every industry. According to data from HubSpot, prospecting response rates can drop by as much as 25% between June and August.&amp;#160;&lt;/p&gt;
&lt;p&gt;Appointment conversion rates decline by similar percentages. And overall deal velocity—how quickly opportunities move through your pipeline—slows dramatically during this period.&lt;/p&gt;
&lt;p&gt;Why does this happen? It&amp;#8217;s simple:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Decision-makers take vacations.&lt;/li&gt;
&lt;li&gt;Buying committees become fragmented with staggered time off.&lt;/li&gt;
&lt;li&gt;Business momentum slows as organizations shift to a summer mindset.&lt;/li&gt;
&lt;li&gt;And you are distracted with the pool, the beach, your kids, and fun travel. &lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-salespeople-wait-until-it-is-too-late&#34;&gt;Salespeople Wait Until it is Too Late&lt;/h2&gt;
&lt;p&gt;That’s reality. Now, here&amp;#8217;s the brutal truth. Each summer salespeople make the same bad mistake—they wait until they&amp;#8217;re already in the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/3-tricks-for-beating-a-sales-slump-fast/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;summer slump&lt;/a&gt;&lt;/strong&gt; to try to climb out of it. By the time they realize their pipeline is drying up in late June, it&amp;#8217;s already too late to course-correct, leading to stress and anxiety as their sales numbers and income drop as the temperature rises.&lt;/p&gt;
&lt;p&gt;If you are not focused on building your summer pipeline now, you are in big damn trouble.&lt;/p&gt;
&lt;p&gt;First, your prospects become harder to reach, which means your connection rates drop. With lower connection rates, you get fewer meetings. Fewer meetings lead to fewer opportunities entering your pipeline. Meanwhile, your existing pipeline is moving slower than normal due to vacation schedules.&lt;/p&gt;
&lt;p&gt;These factors don&amp;#8217;t just add up—they multiply.&amp;#160;&lt;/p&gt;
&lt;p&gt;And here&amp;#8217;s the kicker—while you&amp;#8217;re experiencing this slowdown, your quota isn&amp;#8217;t taking a vacation. Your revenue targets remain unchanged. In fact, for many organizations, Q3 is when quota ramps up higher and the pressure really starts to build to hit annual targets.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-sales-psychology-of-going-into-summer-prepared-to-make-quota&#34;&gt;&lt;strong&gt;The Sales Psychology of Going Into Summer Prepared to Make Quota&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Beyond the pure mathematics of pipeline building, there&amp;#8217;s a psychological advantage to preparing now. When you&amp;#8217;re proactively filling your pipeline ahead of the summer slowdown, you operate from a position of &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-confidence-playbook-for-peak-performers/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;confidence&lt;/a&gt;&lt;/strong&gt; and abundance.&lt;/p&gt;
&lt;p&gt;Sales professionals who hit the summer slump with a thin pipeline typically find themselves in panic mode. When you&amp;#8217;re in panic mode, prospects can sense it. Your conversations become more about your needs than theirs and your willingness to discount increases. These behaviors ultimately reduce deal profitability and your income, and damage your relationships with potential customers.&lt;/p&gt;
&lt;p&gt;Contrast this with the sales professional who&amp;#8217;s already built a healthy summer pipeline. They can approach each conversation with genuine curiosity and patience. They can focus on value creation rather than transaction acceleration. They can maintain price integrity because they&amp;#8217;re not desperate for the deal. And they can actually have summer fun rather than summer stress.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-double-down-on-prospecting-now&#34;&gt;&lt;strong&gt;Double Down on Prospecting Now&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The simple reality is that connecting with prospects will get harder during summer. So you need to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;double your outreach volume&lt;/a&gt;&lt;/strong&gt; now. If you normally make 30 prospecting calls daily, bump that to 60 for the next six weeks.&lt;/p&gt;
&lt;p&gt;The 30-Day Rule states that the prospecting you do in this 30-day period will pay off for the next 90 days. In other words, the seeds you plant today will determine your harvest in July and August.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Knowing your pipeline is healthy going into summer allows you to enjoy any vacation time you take without constantly checking emails.&lt;/li&gt;
&lt;li&gt;When you&amp;#8217;re not scrambling for deals, you can be more selective about which opportunities you pursue, focusing on ideal customer profiles rather than anyone with a pulse.&lt;/li&gt;
&lt;li&gt;A well-built summer pipeline might actually allow you periods of lower activity that you can use for skill development, process refinement, or strategic planning.&lt;/li&gt;
&lt;li&gt;While your competitors are experiencing the&lt;strong&gt; &lt;a href=&#34;https://salesgravy.com/5-survival-tips-for-summer-sales-slumps/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;summer slump&lt;/a&gt;&lt;/strong&gt;, you&amp;#8217;ll be maintaining momentum—potentially winning deals with less competitive pressure.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-take-proactive-action-now-to-protect-your-summer-nbsp-quota&#34;&gt;&lt;strong&gt;Take Proactive Action Now to Protect Your Summer&amp;#160; Quota&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Summer sales slowdowns are predictable and, with the right preparation, entirely manageable. The key is taking proactive action now.&lt;/p&gt;
&lt;p&gt;Remember these three principles:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;The best time to build your summer pipeline was last month. The second-best time is today.&lt;/li&gt;
&lt;li&gt;Your quota doesn&amp;#8217;t take a summer vacation, so your pipeline-building efforts can&amp;#8217;t afford to either.&lt;/li&gt;
&lt;li&gt;The confidence that comes from preparation will be evident in every customer interaction, creating a virtuous cycle that boosts your win-rate.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;I challenge you to block time on your calendar today—not tomorrow, not next week, but today—to double down on prospecting. And remember, when at the end of each of those blocks, always make one more call.&amp;#160;&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want to make more prospecting touches, in less time, with better outcomes? Then learn Jeb Blount&amp;#8217;s &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/the-hips-prospecting-method&#34;&gt;H.I.P.S. Prospecting&lt;/a&gt; &lt;a href=&#34;https://www.salesgravy.university/courses/the-hips-prospecting-method&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Method&lt;/a&gt;&lt;/strong&gt;. It could change everything for you.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Your quota doesn’t take a summer vacation, so your pipeline-building efforts can’t afford to either. This is a reality check. Summer is coming fast, and if you don’t get your pipeline positioned for success now, you’ll be scrambling come mid-July.</p>
<p>The summer sales slowdown is a documented phenomenon across almost every industry. According to data from HubSpot, prospecting response rates can drop by as much as 25% between June and August. </p>
<p>Appointment conversion rates decline by similar percentages. And overall deal velocity—how quickly opportunities move through your pipeline—slows dramatically during this period.</p>
<p>Why does this happen? It’s simple:</p>
<ul>
<li>Decision-makers take vacations.</li>
<li>Buying committees become fragmented with staggered time off.</li>
<li>Business momentum slows as organizations shift to a summer mindset.</li>
<li>And you are distracted with the pool, the beach, your kids, and fun travel. </li>
</ul>
<h2 id="h-salespeople-wait-until-it-is-too-late">Salespeople Wait Until it is Too Late</h2>
<p>That’s reality. Now, here’s the brutal truth. Each summer salespeople make the same bad mistake—they wait until they’re already in the <strong><a href="https://salesgravy.com/3-tricks-for-beating-a-sales-slump-fast/" rel="nofollow">summer slump</a></strong> to try to climb out of it. By the time they realize their pipeline is drying up in late June, it’s already too late to course-correct, leading to stress and anxiety as their sales numbers and income drop as the temperature rises.</p>
<p>If you are not focused on building your summer pipeline now, you are in big damn trouble.</p>
<p>First, your prospects become harder to reach, which means your connection rates drop. With lower connection rates, you get fewer meetings. Fewer meetings lead to fewer opportunities entering your pipeline. Meanwhile, your existing pipeline is moving slower than normal due to vacation schedules.</p>
<p>These factors don’t just add up—they multiply. </p>
<p>And here’s the kicker—while you’re experiencing this slowdown, your quota isn’t taking a vacation. Your revenue targets remain unchanged. In fact, for many organizations, Q3 is when quota ramps up higher and the pressure really starts to build to hit annual targets.</p>
<h2 id="h-the-sales-psychology-of-going-into-summer-prepared-to-make-quota"><strong>The Sales Psychology of Going Into Summer Prepared to Make Quota</strong></h2>
<p>Beyond the pure mathematics of pipeline building, there’s a psychological advantage to preparing now. When you’re proactively filling your pipeline ahead of the summer slowdown, you operate from a position of <strong><a href="https://salesgravy.com/the-confidence-playbook-for-peak-performers/" rel="nofollow">confidence</a></strong> and abundance.</p>
<p>Sales professionals who hit the summer slump with a thin pipeline typically find themselves in panic mode. When you’re in panic mode, prospects can sense it. Your conversations become more about your needs than theirs and your willingness to discount increases. These behaviors ultimately reduce deal profitability and your income, and damage your relationships with potential customers.</p>
<p>Contrast this with the sales professional who’s already built a healthy summer pipeline. They can approach each conversation with genuine curiosity and patience. They can focus on value creation rather than transaction acceleration. They can maintain price integrity because they’re not desperate for the deal. And they can actually have summer fun rather than summer stress. </p>
<h2 id="h-double-down-on-prospecting-now"><strong>Double Down on Prospecting Now</strong></h2>
<p>The simple reality is that connecting with prospects will get harder during summer. So you need to <strong><a href="https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/" rel="nofollow">double your outreach volume</a></strong> now. If you normally make 30 prospecting calls daily, bump that to 60 for the next six weeks.</p>
<p>The 30-Day Rule states that the prospecting you do in this 30-day period will pay off for the next 90 days. In other words, the seeds you plant today will determine your harvest in July and August.</p>
<ul>
<li>Knowing your pipeline is healthy going into summer allows you to enjoy any vacation time you take without constantly checking emails.</li>
<li>When you’re not scrambling for deals, you can be more selective about which opportunities you pursue, focusing on ideal customer profiles rather than anyone with a pulse.</li>
<li>A well-built summer pipeline might actually allow you periods of lower activity that you can use for skill development, process refinement, or strategic planning.</li>
<li>While your competitors are experiencing the<strong> <a href="https://salesgravy.com/5-survival-tips-for-summer-sales-slumps/" rel="nofollow">summer slump</a></strong>, you’ll be maintaining momentum—potentially winning deals with less competitive pressure.</li>
</ul>
<h2 id="h-take-proactive-action-now-to-protect-your-summer-nbsp-quota"><strong>Take Proactive Action Now to Protect Your Summer  Quota</strong></h2>
<p>Summer sales slowdowns are predictable and, with the right preparation, entirely manageable. The key is taking proactive action now.</p>
<p>Remember these three principles:</p>
<ul>
<li>The best time to build your summer pipeline was last month. The second-best time is today.</li>
<li>Your quota doesn’t take a summer vacation, so your pipeline-building efforts can’t afford to either.</li>
<li>The confidence that comes from preparation will be evident in every customer interaction, creating a virtuous cycle that boosts your win-rate.</li>
</ul>
<p>I challenge you to block time on your calendar today—not tomorrow, not next week, but today—to double down on prospecting. And remember, when at the end of each of those blocks, always make one more call. </p>
<hr/>
<p>Want to make more prospecting touches, in less time, with better outcomes? Then learn Jeb Blount’s <strong><a href="https://www.salesgravy.university/courses/the-hips-prospecting-method" rel="nofollow">H.I.P.S. Prospecting</a> <a href="https://www.salesgravy.university/courses/the-hips-prospecting-method" rel="nofollow">Method</a></strong>. It could change everything for you.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Your quota doesn’t take a summer vacation, so your pipeline-building efforts can’t afford to either. This is a reality check. Summer is coming fast, and if you don’t get your pipeline positioned for success now, you’ll be scrambling come mid-July.&lt;/p&gt;
&lt;p&gt;The summer sales slowdown is a documented phenomenon across almost every industry. According to data from HubSpot, prospecting response rates can drop by as much as 25% between June and August. &lt;/p&gt;
&lt;p&gt;Appointment conversion rates decline by similar percentages. And overall deal velocity—how quickly opportunities move through your pipeline—slows dramatically during this period.&lt;/p&gt;
&lt;p&gt;Why does this happen? It’s simple:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Decision-makers take vacations.&lt;/li&gt;
&lt;li&gt;Buying committees become fragmented with staggered time off.&lt;/li&gt;
&lt;li&gt;Business momentum slows as organizations shift to a summer mindset.&lt;/li&gt;
&lt;li&gt;And you are distracted with the pool, the beach, your kids, and fun travel. &lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-salespeople-wait-until-it-is-too-late&#34;&gt;Salespeople Wait Until it is Too Late&lt;/h2&gt;
&lt;p&gt;That’s reality. Now, here’s the brutal truth. Each summer salespeople make the same bad mistake—they wait until they’re already in the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/3-tricks-for-beating-a-sales-slump-fast/&#34; rel=&#34;nofollow&#34;&gt;summer slump&lt;/a&gt;&lt;/strong&gt; to try to climb out of it. By the time they realize their pipeline is drying up in late June, it’s already too late to course-correct, leading to stress and anxiety as their sales numbers and income drop as the temperature rises.&lt;/p&gt;
&lt;p&gt;If you are not focused on building your summer pipeline now, you are in big damn trouble.&lt;/p&gt;
&lt;p&gt;First, your prospects become harder to reach, which means your connection rates drop. With lower connection rates, you get fewer meetings. Fewer meetings lead to fewer opportunities entering your pipeline. Meanwhile, your existing pipeline is moving slower than normal due to vacation schedules.&lt;/p&gt;
&lt;p&gt;These factors don’t just add up—they multiply. &lt;/p&gt;
&lt;p&gt;And here’s the kicker—while you’re experiencing this slowdown, your quota isn’t taking a vacation. Your revenue targets remain unchanged. In fact, for many organizations, Q3 is when quota ramps up higher and the pressure really starts to build to hit annual targets.&lt;/p&gt;
&lt;h2 id=&#34;h-the-sales-psychology-of-going-into-summer-prepared-to-make-quota&#34;&gt;&lt;strong&gt;The Sales Psychology of Going Into Summer Prepared to Make Quota&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Beyond the pure mathematics of pipeline building, there’s a psychological advantage to preparing now. When you’re proactively filling your pipeline ahead of the summer slowdown, you operate from a position of &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/the-confidence-playbook-for-peak-performers/&#34; rel=&#34;nofollow&#34;&gt;confidence&lt;/a&gt;&lt;/strong&gt; and abundance.&lt;/p&gt;
&lt;p&gt;Sales professionals who hit the summer slump with a thin pipeline typically find themselves in panic mode. When you’re in panic mode, prospects can sense it. Your conversations become more about your needs than theirs and your willingness to discount increases. These behaviors ultimately reduce deal profitability and your income, and damage your relationships with potential customers.&lt;/p&gt;
&lt;p&gt;Contrast this with the sales professional who’s already built a healthy summer pipeline. They can approach each conversation with genuine curiosity and patience. They can focus on value creation rather than transaction acceleration. They can maintain price integrity because they’re not desperate for the deal. And they can actually have summer fun rather than summer stress. &lt;/p&gt;
&lt;h2 id=&#34;h-double-down-on-prospecting-now&#34;&gt;&lt;strong&gt;Double Down on Prospecting Now&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The simple reality is that connecting with prospects will get harder during summer. So you need to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;double your outreach volume&lt;/a&gt;&lt;/strong&gt; now. If you normally make 30 prospecting calls daily, bump that to 60 for the next six weeks.&lt;/p&gt;
&lt;p&gt;The 30-Day Rule states that the prospecting you do in this 30-day period will pay off for the next 90 days. In other words, the seeds you plant today will determine your harvest in July and August.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Knowing your pipeline is healthy going into summer allows you to enjoy any vacation time you take without constantly checking emails.&lt;/li&gt;
&lt;li&gt;When you’re not scrambling for deals, you can be more selective about which opportunities you pursue, focusing on ideal customer profiles rather than anyone with a pulse.&lt;/li&gt;
&lt;li&gt;A well-built summer pipeline might actually allow you periods of lower activity that you can use for skill development, process refinement, or strategic planning.&lt;/li&gt;
&lt;li&gt;While your competitors are experiencing the&lt;strong&gt; &lt;a href=&#34;https://salesgravy.com/5-survival-tips-for-summer-sales-slumps/&#34; rel=&#34;nofollow&#34;&gt;summer slump&lt;/a&gt;&lt;/strong&gt;, you’ll be maintaining momentum—potentially winning deals with less competitive pressure.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-take-proactive-action-now-to-protect-your-summer-nbsp-quota&#34;&gt;&lt;strong&gt;Take Proactive Action Now to Protect Your Summer  Quota&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Summer sales slowdowns are predictable and, with the right preparation, entirely manageable. The key is taking proactive action now.&lt;/p&gt;
&lt;p&gt;Remember these three principles:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The best time to build your summer pipeline was last month. The second-best time is today.&lt;/li&gt;
&lt;li&gt;Your quota doesn’t take a summer vacation, so your pipeline-building efforts can’t afford to either.&lt;/li&gt;
&lt;li&gt;The confidence that comes from preparation will be evident in every customer interaction, creating a virtuous cycle that boosts your win-rate.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;I challenge you to block time on your calendar today—not tomorrow, not next week, but today—to double down on prospecting. And remember, when at the end of each of those blocks, always make one more call. &lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Want to make more prospecting touches, in less time, with better outcomes? Then learn Jeb Blount’s &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/the-hips-prospecting-method&#34; rel=&#34;nofollow&#34;&gt;H.I.P.S. Prospecting&lt;/a&gt; &lt;a href=&#34;https://www.salesgravy.university/courses/the-hips-prospecting-method&#34; rel=&#34;nofollow&#34;&gt;Method&lt;/a&gt;&lt;/strong&gt;. It could change everything for you.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/quota-doesnt-take-a-summer-vacation-money-monday/</link>
                <pubDate>Mon, 12 May 2025 22:50:00 &#43;0000</pubDate>
                <itunes:duration>489</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>5 Killer Sales Moves You Can Learn From An Entrepreneur</itunes:title>
                <title>5 Killer Sales Moves You Can Learn From An Entrepreneur</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here’s a hard truth most salespeople never hear: The most dangerous thing you can do is think like an employee.&lt;/p&gt;
&lt;p&gt;On this week’s episode of the Sales Gravy Podcast, business consultant for entrepreneurs David Neagle says: “You&amp;#8217;ve got to see yourself above the place that you actually want to accomplish.”&lt;/p&gt;
&lt;p&gt;The highest-earning reps? They think like owners. They take responsibility for their number, their mindset, and their mission. They don’t wait for leads to be handed to them or settle for “good enough.” They build a pipeline like a business, because it &lt;em&gt;is&lt;/em&gt;.&amp;#160;&lt;/p&gt;
&lt;p&gt;So whether you run a company or just run your territory, these lessons from a successful entrepreneur will harden your mindset and help you sell with more purpose, more urgency, and more grit.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-making-money-isn-t-hard&#34;&gt;&lt;strong&gt;Making Money Isn’t Hard.&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You need to come around to a simple idea: Making money isn’t the hard part. Getting over your mental baggage about making money is infinitely more difficult.&lt;/p&gt;
&lt;p&gt;Most salespeople riding the feast-or-famine rollercoaster find themselves desperate more often than not. When that happens, they unconsciously sabotage themselves. They discount too quickly, hesitate to ask for the sale, or talk themselves out of big goals.&lt;/p&gt;
&lt;p&gt;Here’s the truth: Money is everywhere, and opportunity is endless. But if you believe sales is a grind and success is for “those people,” you’ll work three times harder for half the reward. Don’t undersell yourself.&lt;/p&gt;
&lt;p&gt;Entrepreneurs don’t apologize for making money—they design their lives around it. If you want to earn like a business owner, stop treating money like a taboo topic. Start treating it like a scoreboard you want to climb.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-caring-what-people-think-especially-about-you-winning&#34;&gt;&lt;strong&gt;Stop Caring What People Think (Especially About You Winning)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The moment you start &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;succeeding&lt;/a&gt;&lt;/strong&gt;—wildly succeeding—is the moment people will have opinions about it.&lt;/p&gt;
&lt;p&gt;You close a big deal or hit the top of the leaderboard? Somebody will whisper. Someone else will be resentful. That’s not your problem. It’s theirs.&lt;/p&gt;
&lt;p&gt;You’ll never hit your peak if you can’t stomach a little hate from the nay-sayers.&lt;/p&gt;
&lt;p&gt;Entrepreneurs learn early that approval won’t pay your bills. If you want to win in sales, stop seeking validation from people who aren’t playing game at your level.&lt;/p&gt;
&lt;p&gt;You can’t serve your buyer and care what others think at the same time. Choose your future over fitting in.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-believe-you-re-worth-the-win&#34;&gt;&lt;strong&gt;Believe You’re Worth the Win&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most reps think their biggest problem is weak leads or tight markets. It’s not. It’s that they don’t believe they’re worthy of success.&lt;/p&gt;
&lt;p&gt;They don’t think they deserve the close, the commission, or the praise. Instead of &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/fear-kills-sales-heres-how-to-crush-it/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;swinging for the fences&lt;/a&gt;&lt;/strong&gt; or building consistency, they settle for mediocre wins some of the time. Instead of dealing with confidence, they let insecurity take over.&lt;/p&gt;
&lt;p&gt;Business owners don’t have that luxury. Their livelihood depends on selling themselves—and believing in what they offer. The same should go for you.&lt;/p&gt;
&lt;p&gt;When you believe you’re worth the success, your tone changes. Your body language shifts. Your presence becomes undeniable—and buyers feel it.&lt;/p&gt;
&lt;p&gt;Push past doubt by honing your skills through practice and reviewing past successes. You deserve everything you’ve worked hard to gain.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sales-isn-t-about-getting-it-s-about-giving&#34;&gt;&lt;strong&gt;Sales Isn’t About Getting—It’s About Giving&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A lot of people treat sales like they’re trying to take something. That’s why they feel pushy, needy, or “icky.”&lt;/p&gt;
&lt;p&gt;But the best sellers think like business owners—and owners know they’re in the business of solving problems. They&amp;#8217;re giving value, outcomes, and transformation.&lt;/p&gt;
&lt;p&gt;If your mindset is “I need to get this deal,” your buyer will feel that. But if you shift to “I’ve got something that can truly help them,” &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/why-consultative-sellers-will-survive-ai-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;everything changes&lt;/a&gt;.&lt;/strong&gt; You show up with confidence, not desperation; with curiosity, not pressure.&lt;/p&gt;
&lt;p&gt;Sales isn’t just hunting. It’s serving. And your commission is just the reward for solving someone else’s problem.&lt;/p&gt;
&lt;p&gt;Start thinking like a consultative seller. Listen closely to your prospect’s needs and position yourself as a trusted advisor who has the answers to their specific challenges.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-can-t-do-it-all-yourself&#34;&gt;&lt;strong&gt;You Can’t Do It All Yourself&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This one hits especially hard for both entrepreneurs and lone-wolf reps: If you try to do everything on your own, you’ll burn out or stagnate.&lt;/p&gt;
&lt;p&gt;Business owners grow when they learn to delegate. Sales pros grow when they learn to lean on their team—mentors, coaches, marketing, support, and systems.&lt;/p&gt;
&lt;p&gt;You don’t have to be good at everything. You just have to be great at the one thing that moves the needle: selling.&lt;/p&gt;
&lt;p&gt;Protect your time. Focus on high-value activities. Trust your support system to help you execute faster and smarter.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-think-like-a-ceo&#34;&gt;&lt;strong&gt;Think Like a CEO&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You don’t need a corner office. You just need to take ownership of your attitude, activity, and outcomes.&lt;/p&gt;
&lt;p&gt;Entrepreneurs don’t wait for permission, and neither should you. They don’t second-guess their worth, apologize for winning, or try to do it all alone—and if you want to level up your sales game, you shouldn’t either.&lt;/p&gt;
&lt;p&gt;Own your number like it’s your business. Sell like you mean it. And remember: You are not just in sales—you are the CEO of your results.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Don’t just think like a C-suite level exec, act like a CEO.  Download our Small Business Owner&amp;#8217;s Guide to Sales Training &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/small-biz-guide-sales-training/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;here.&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s a hard truth most salespeople never hear: The most dangerous thing you can do is think like an employee.</p>
<p>On this week’s episode of the Sales Gravy Podcast, business consultant for entrepreneurs David Neagle says: “You’ve got to see yourself above the place that you actually want to accomplish.”</p>
<p>The highest-earning reps? They think like owners. They take responsibility for their number, their mindset, and their mission. They don’t wait for leads to be handed to them or settle for “good enough.” They build a pipeline like a business, because it <em>is</em>. </p>
<p>So whether you run a company or just run your territory, these lessons from a successful entrepreneur will harden your mindset and help you sell with more purpose, more urgency, and more grit.</p>
<h2 id="h-making-money-isn-t-hard"><strong>Making Money Isn’t Hard.</strong></h2>
<p>You need to come around to a simple idea: Making money isn’t the hard part. Getting over your mental baggage about making money is infinitely more difficult.</p>
<p>Most salespeople riding the feast-or-famine rollercoaster find themselves desperate more often than not. When that happens, they unconsciously sabotage themselves. They discount too quickly, hesitate to ask for the sale, or talk themselves out of big goals.</p>
<p>Here’s the truth: Money is everywhere, and opportunity is endless. But if you believe sales is a grind and success is for “those people,” you’ll work three times harder for half the reward. Don’t undersell yourself.</p>
<p>Entrepreneurs don’t apologize for making money—they design their lives around it. If you want to earn like a business owner, stop treating money like a taboo topic. Start treating it like a scoreboard you want to climb.</p>
<h2 id="h-stop-caring-what-people-think-especially-about-you-winning"><strong>Stop Caring What People Think (Especially About You Winning)</strong></h2>
<p>The moment you start <strong><a href="https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/" rel="nofollow">succeeding</a></strong>—wildly succeeding—is the moment people will have opinions about it.</p>
<p>You close a big deal or hit the top of the leaderboard? Somebody will whisper. Someone else will be resentful. That’s not your problem. It’s theirs.</p>
<p>You’ll never hit your peak if you can’t stomach a little hate from the nay-sayers.</p>
<p>Entrepreneurs learn early that approval won’t pay your bills. If you want to win in sales, stop seeking validation from people who aren’t playing game at your level.</p>
<p>You can’t serve your buyer and care what others think at the same time. Choose your future over fitting in.</p>
<h2 id="h-believe-you-re-worth-the-win"><strong>Believe You’re Worth the Win</strong></h2>
<p>Most reps think their biggest problem is weak leads or tight markets. It’s not. It’s that they don’t believe they’re worthy of success.</p>
<p>They don’t think they deserve the close, the commission, or the praise. Instead of <strong><a href="https://salesgravy.com/fear-kills-sales-heres-how-to-crush-it/" rel="nofollow">swinging for the fences</a></strong> or building consistency, they settle for mediocre wins some of the time. Instead of dealing with confidence, they let insecurity take over.</p>
<p>Business owners don’t have that luxury. Their livelihood depends on selling themselves—and believing in what they offer. The same should go for you.</p>
<p>When you believe you’re worth the success, your tone changes. Your body language shifts. Your presence becomes undeniable—and buyers feel it.</p>
<p>Push past doubt by honing your skills through practice and reviewing past successes. You deserve everything you’ve worked hard to gain.</p>
<h2 id="h-sales-isn-t-about-getting-it-s-about-giving"><strong>Sales Isn’t About Getting—It’s About Giving</strong></h2>
<p>A lot of people treat sales like they’re trying to take something. That’s why they feel pushy, needy, or “icky.”</p>
<p>But the best sellers think like business owners—and owners know they’re in the business of solving problems. They’re giving value, outcomes, and transformation.</p>
<p>If your mindset is “I need to get this deal,” your buyer will feel that. But if you shift to “I’ve got something that can truly help them,” <strong><a href="https://salesgravy.com/why-consultative-sellers-will-survive-ai-ask-jeb/" rel="nofollow">everything changes</a>.</strong> You show up with confidence, not desperation; with curiosity, not pressure.</p>
<p>Sales isn’t just hunting. It’s serving. And your commission is just the reward for solving someone else’s problem.</p>
<p>Start thinking like a consultative seller. Listen closely to your prospect’s needs and position yourself as a trusted advisor who has the answers to their specific challenges.</p>
<h2 id="h-you-can-t-do-it-all-yourself"><strong>You Can’t Do It All Yourself</strong></h2>
<p>This one hits especially hard for both entrepreneurs and lone-wolf reps: If you try to do everything on your own, you’ll burn out or stagnate.</p>
<p>Business owners grow when they learn to delegate. Sales pros grow when they learn to lean on their team—mentors, coaches, marketing, support, and systems.</p>
<p>You don’t have to be good at everything. You just have to be great at the one thing that moves the needle: selling.</p>
<p>Protect your time. Focus on high-value activities. Trust your support system to help you execute faster and smarter.</p>
<h2 id="h-think-like-a-ceo"><strong>Think Like a CEO</strong></h2>
<p>You don’t need a corner office. You just need to take ownership of your attitude, activity, and outcomes.</p>
<p>Entrepreneurs don’t wait for permission, and neither should you. They don’t second-guess their worth, apologize for winning, or try to do it all alone—and if you want to level up your sales game, you shouldn’t either.</p>
<p>Own your number like it’s your business. Sell like you mean it. And remember: You are not just in sales—you are the CEO of your results.</p>
<hr/>
<p>Don’t just think like a C-suite level exec, act like a CEO.  Download our Small Business Owner’s Guide to Sales Training <strong><a href="https://salesgravy.com/small-biz-guide-sales-training/" rel="nofollow">here.</a></strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s a hard truth most salespeople never hear: The most dangerous thing you can do is think like an employee.&lt;/p&gt;
&lt;p&gt;On this week’s episode of the Sales Gravy Podcast, business consultant for entrepreneurs David Neagle says: “You’ve got to see yourself above the place that you actually want to accomplish.”&lt;/p&gt;
&lt;p&gt;The highest-earning reps? They think like owners. They take responsibility for their number, their mindset, and their mission. They don’t wait for leads to be handed to them or settle for “good enough.” They build a pipeline like a business, because it &lt;em&gt;is&lt;/em&gt;. &lt;/p&gt;
&lt;p&gt;So whether you run a company or just run your territory, these lessons from a successful entrepreneur will harden your mindset and help you sell with more purpose, more urgency, and more grit.&lt;/p&gt;
&lt;h2 id=&#34;h-making-money-isn-t-hard&#34;&gt;&lt;strong&gt;Making Money Isn’t Hard.&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You need to come around to a simple idea: Making money isn’t the hard part. Getting over your mental baggage about making money is infinitely more difficult.&lt;/p&gt;
&lt;p&gt;Most salespeople riding the feast-or-famine rollercoaster find themselves desperate more often than not. When that happens, they unconsciously sabotage themselves. They discount too quickly, hesitate to ask for the sale, or talk themselves out of big goals.&lt;/p&gt;
&lt;p&gt;Here’s the truth: Money is everywhere, and opportunity is endless. But if you believe sales is a grind and success is for “those people,” you’ll work three times harder for half the reward. Don’t undersell yourself.&lt;/p&gt;
&lt;p&gt;Entrepreneurs don’t apologize for making money—they design their lives around it. If you want to earn like a business owner, stop treating money like a taboo topic. Start treating it like a scoreboard you want to climb.&lt;/p&gt;
&lt;h2 id=&#34;h-stop-caring-what-people-think-especially-about-you-winning&#34;&gt;&lt;strong&gt;Stop Caring What People Think (Especially About You Winning)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The moment you start &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;succeeding&lt;/a&gt;&lt;/strong&gt;—wildly succeeding—is the moment people will have opinions about it.&lt;/p&gt;
&lt;p&gt;You close a big deal or hit the top of the leaderboard? Somebody will whisper. Someone else will be resentful. That’s not your problem. It’s theirs.&lt;/p&gt;
&lt;p&gt;You’ll never hit your peak if you can’t stomach a little hate from the nay-sayers.&lt;/p&gt;
&lt;p&gt;Entrepreneurs learn early that approval won’t pay your bills. If you want to win in sales, stop seeking validation from people who aren’t playing game at your level.&lt;/p&gt;
&lt;p&gt;You can’t serve your buyer and care what others think at the same time. Choose your future over fitting in.&lt;/p&gt;
&lt;h2 id=&#34;h-believe-you-re-worth-the-win&#34;&gt;&lt;strong&gt;Believe You’re Worth the Win&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most reps think their biggest problem is weak leads or tight markets. It’s not. It’s that they don’t believe they’re worthy of success.&lt;/p&gt;
&lt;p&gt;They don’t think they deserve the close, the commission, or the praise. Instead of &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/fear-kills-sales-heres-how-to-crush-it/&#34; rel=&#34;nofollow&#34;&gt;swinging for the fences&lt;/a&gt;&lt;/strong&gt; or building consistency, they settle for mediocre wins some of the time. Instead of dealing with confidence, they let insecurity take over.&lt;/p&gt;
&lt;p&gt;Business owners don’t have that luxury. Their livelihood depends on selling themselves—and believing in what they offer. The same should go for you.&lt;/p&gt;
&lt;p&gt;When you believe you’re worth the success, your tone changes. Your body language shifts. Your presence becomes undeniable—and buyers feel it.&lt;/p&gt;
&lt;p&gt;Push past doubt by honing your skills through practice and reviewing past successes. You deserve everything you’ve worked hard to gain.&lt;/p&gt;
&lt;h2 id=&#34;h-sales-isn-t-about-getting-it-s-about-giving&#34;&gt;&lt;strong&gt;Sales Isn’t About Getting—It’s About Giving&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A lot of people treat sales like they’re trying to take something. That’s why they feel pushy, needy, or “icky.”&lt;/p&gt;
&lt;p&gt;But the best sellers think like business owners—and owners know they’re in the business of solving problems. They’re giving value, outcomes, and transformation.&lt;/p&gt;
&lt;p&gt;If your mindset is “I need to get this deal,” your buyer will feel that. But if you shift to “I’ve got something that can truly help them,” &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/why-consultative-sellers-will-survive-ai-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;everything changes&lt;/a&gt;.&lt;/strong&gt; You show up with confidence, not desperation; with curiosity, not pressure.&lt;/p&gt;
&lt;p&gt;Sales isn’t just hunting. It’s serving. And your commission is just the reward for solving someone else’s problem.&lt;/p&gt;
&lt;p&gt;Start thinking like a consultative seller. Listen closely to your prospect’s needs and position yourself as a trusted advisor who has the answers to their specific challenges.&lt;/p&gt;
&lt;h2 id=&#34;h-you-can-t-do-it-all-yourself&#34;&gt;&lt;strong&gt;You Can’t Do It All Yourself&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This one hits especially hard for both entrepreneurs and lone-wolf reps: If you try to do everything on your own, you’ll burn out or stagnate.&lt;/p&gt;
&lt;p&gt;Business owners grow when they learn to delegate. Sales pros grow when they learn to lean on their team—mentors, coaches, marketing, support, and systems.&lt;/p&gt;
&lt;p&gt;You don’t have to be good at everything. You just have to be great at the one thing that moves the needle: selling.&lt;/p&gt;
&lt;p&gt;Protect your time. Focus on high-value activities. Trust your support system to help you execute faster and smarter.&lt;/p&gt;
&lt;h2 id=&#34;h-think-like-a-ceo&#34;&gt;&lt;strong&gt;Think Like a CEO&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You don’t need a corner office. You just need to take ownership of your attitude, activity, and outcomes.&lt;/p&gt;
&lt;p&gt;Entrepreneurs don’t wait for permission, and neither should you. They don’t second-guess their worth, apologize for winning, or try to do it all alone—and if you want to level up your sales game, you shouldn’t either.&lt;/p&gt;
&lt;p&gt;Own your number like it’s your business. Sell like you mean it. And remember: You are not just in sales—you are the CEO of your results.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Don’t just think like a C-suite level exec, act like a CEO.  Download our Small Business Owner’s Guide to Sales Training &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/small-biz-guide-sales-training/&#34; rel=&#34;nofollow&#34;&gt;here.&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/5-killer-sales-moves-you-can-learn-from-an-entrepreneur/</link>
                <pubDate>Thu, 08 May 2025 22:22:00 &#43;0000</pubDate>
                <itunes:duration>2295</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How Do You Make So Many Cold Calls? (Ask Jeb)</itunes:title>
                <title>How Do You Make So Many Cold Calls? (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Tyler Goss, from Tampa, has two critical sales questions: 1) How do we achieve those &amp;#8220;crazy&amp;#8221; prospecting numbers I talk about in my books? 2) When should a lead become a pipeline opportunity?&lt;/p&gt;
&lt;p&gt;In this podcast, I break down these answers in plain English.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-when-to-create-a-deal-finding-the-sweet-spot&#34;&gt;When to Create a Deal: Finding the Sweet Spot&lt;/h2&gt;
&lt;p&gt;There&amp;#8217;s no shortage of opinions on when to create a deal in your CRM. Some sales leaders will tell you to create a deal before you even make the first call (ridiculous). Others won&amp;#8217;t let you create one until the contract is practically signed (equally absurd).&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s my take: Both extremes are problematic. You need a pipeline that gives you meaningful data. Here&amp;#8217;s how we handle this at &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy&lt;/a&gt;&lt;/strong&gt;:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-for-inbound-leads&#34;&gt;For Inbound Leads:&lt;/h3&gt;
&lt;p&gt;We categorize inbound leads into three distinct groups:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;1. List Leads&lt;/strong&gt;&lt;br /&gt;These are people who sign up for our newsletter or download basic resources where we only ask for a name and email address. They&amp;#8217;re joining our community, and while some might become customers down the road, they&amp;#8217;re not pipeline opportunities yet.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;2. MQLs (Marketing Qualified Leads)&lt;/strong&gt;&lt;br /&gt;These folks have given us more detailed information through webinars or &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/resources/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;content downloads&lt;/a&gt;&lt;/strong&gt;. They&amp;#8217;ve provided their phone number, email address, company, role, etc. There&amp;#8217;s an implicit understanding that we might reach out, but they haven&amp;#8217;t expressed a direct interest in buying. I don&amp;#8217;t want these in my pipeline just yet.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;3. Hot Leads&lt;/strong&gt;&lt;br /&gt;These people come to us with their hands up, saying things like: &amp;#8220;We&amp;#8217;ve got a team of nine and want to do sales training&amp;#8221; or &amp;#8220;Our SKO is in February, and we want to &lt;a href=&#34;https://jebblount.com&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;hire Jeb&lt;/strong&gt;&lt;/a&gt;. How much does he cost?&amp;#8221; These leads have an open buying window and go straight into the pipeline. We&amp;#8217;ll close 95% of these because they&amp;#8217;ve already self-identified as buyers.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-for-outbound-prospecting&#34;&gt;For Outbound Prospecting:&lt;/h3&gt;
&lt;p&gt;When &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/the-new-essentials-of-telephone-prospecting-fanatical-prospecting&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;prospecting outbound&lt;/a&gt; &lt;/strong&gt;we only put opportunities into the pipeline after the prospect has agreed to a first-time appointment (FTA).&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s why: First-time appointments are your Money Ball metric—they indicate the health of your prospecting efforts. When an FTA is in your pipeline, you can measure critical data points like:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Show/no-show rates by rep&lt;/li&gt;
&lt;li&gt;Advancement rates from FTA to next stages&lt;/li&gt;
&lt;li&gt;Conversion rates from FTA to closed business&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If I have a rep setting tons of FTAs with only a 10% show rate, I need to diagnose that problem. If another rep is advancing 50% of their FTAs to the next stage, that tells me something completely different.&lt;/p&gt;
&lt;p&gt;The qualification point is simple: Both parties have agreed to step into the sales process. That&amp;#8217;s when it becomes a pipeline opportunity.&lt;/p&gt;
&lt;p&gt;Some organizations resist this approach because they only want &lt;strong&gt;&amp;#8220;&lt;a href=&#34;https://salesgravy.com/dont-be-judgy-the-difference-between-pre-qualifying-and-pre-judging/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;fully qualified&lt;/a&gt;&amp;#8220;&lt;/strong&gt; opportunities in their pipeline. I get it, but you&amp;#8217;re missing valuable data if you wait too long.&lt;/p&gt;
&lt;p&gt;Consider this example: If you work in an industry where everyone&amp;#8217;s under contract, and you know contract expiration dates, you might be tempted to automatically add prospects to your pipeline as their contract end dates approach. I wouldn&amp;#8217;t do that. Wait until you&amp;#8217;ve had a conversation where they agree to meet with you to discuss options. That agreement to step into the process is your trigger.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re putting everything into your pipeline, you&amp;#8217;re diluting your data. If you&amp;#8217;re waiting until deals are practically closed, why even have a pipeline? The sweet spot is somewhere in between—and for most B2B sales organizations, it&amp;#8217;s at the first-time appointment stage.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-maximizing-prospecting-efficiency-how-we-make-so-many-calls&#34;&gt;Maximizing Prospecting Efficiency: How We Make So Many Calls&lt;/h2&gt;
&lt;p&gt;Tyler also asked about those &amp;#8220;crazy&amp;#8221; prospecting numbers I mention in my books. How do my teams make hundreds of calls during designated call blocks? The answer boils down to three key principles:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-1-separate-list-building-from-prospecting&#34;&gt;1. Separate List Building from Prospecting&lt;/h3&gt;
&lt;p&gt;Research and building lists is NOT prospecting. When we&amp;#8217;re prospecting, we&amp;#8217;re just chopping wood. We have our lists ready in advance, and when it&amp;#8217;s time to prospect, that&amp;#8217;s all we do.&lt;/p&gt;
&lt;p&gt;Too many salespeople mix research and prospecting, which kills efficiency. They take 12 minutes between calls, check email, watch cat videos, and then wonder why they can&amp;#8217;t get anything done.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-2-use-high-intensity-prospecting-sprints&#34;&gt;2. Use High-Intensity Prospecting Sprints&lt;/h3&gt;
&lt;p&gt;In our &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Fanatical Prospecting Boot Camps&lt;/a&gt;,&lt;/strong&gt; we run high-intensity prospecting sprints. If I give you 15 minutes to make calls with the goal of setting one appointment, most salespeople will make at least 10 calls.&lt;/p&gt;
&lt;p&gt;Run four of these sprints, and you&amp;#8217;ve made 40 calls minimum. Do that three times, and you&amp;#8217;ve made 120 calls in just three hours.&lt;/p&gt;
&lt;p&gt;This isn&amp;#8217;t theory. We run these events for clients all over the country. Sales teams are consistently stunned by &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;how many calls&lt;/a&gt;&lt;/strong&gt; they can make when properly focused.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-3-create-the-right-conditions&#34;&gt;3. Create the Right Conditions&lt;/h3&gt;
&lt;p&gt;The key is setting the right conditions. Use a simple dialer that lets you click and move to the next call quickly. Have your list ready. Eliminate distractions. Focus solely on making calls during your designated block.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-hard-truth-about-prospecting&#34;&gt;The Hard Truth About Prospecting&lt;/h2&gt;
&lt;p&gt;Most B2B salespeople don&amp;#8217;t need to make hundreds of cold calls daily. With one solid hour of focused prospecting every day, most will set all the meetings they need.&lt;/p&gt;
&lt;p&gt;But here&amp;#8217;s the kicker—almost no one actually does this. They don&amp;#8217;t set the conditions for success. They don&amp;#8217;t separate list building from calling. They don&amp;#8217;t eliminate distractions. They don&amp;#8217;t create a cadence.&lt;/p&gt;
&lt;p&gt;Everyone is capable of hitting extraordinary prospecting numbers. They just need to decide to do it. Most people don&amp;#8217;t make that decision.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-putting-it-all-together&#34;&gt;Putting It All Together&lt;/h2&gt;
&lt;p&gt;So, when should you create a deal? When both you and the prospect agree to step into the sales process, which is typically at the first-time appointment stage.&lt;/p&gt;
&lt;p&gt;And how do you hit those crazy prospecting numbers? By separating list building from calling, running high-intensity sprints, and creating the right conditions for success.&lt;/p&gt;
&lt;p&gt;The beauty of these approaches is that they&amp;#8217;re simple. No fancy technology or complex methodologies required. Just disciplined execution of the fundamentals.&lt;/p&gt;
&lt;p&gt;What I&amp;#8217;ve learned over decades in sales is that success isn&amp;#8217;t about finding the magic bullet—it&amp;#8217;s about consistently executing the basics better than everyone else. Whether that&amp;#8217;s knowing exactly when to create a deal or understanding how to maximize your prospecting efficiency, the fundamentals will always drive results.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Got a sales question or tough challenge and need answers? Then go to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/ask&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;https://salesgravy.com/ask&lt;/a&gt;&lt;/strong&gt; and Ask Jeb!&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Tyler Goss, from Tampa, has two critical sales questions: 1) How do we achieve those “crazy” prospecting numbers I talk about in my books? 2) When should a lead become a pipeline opportunity?</p>
<p>In this podcast, I break down these answers in plain English.</p>
<h2 id="h-when-to-create-a-deal-finding-the-sweet-spot">When to Create a Deal: Finding the Sweet Spot</h2>
<p>There’s no shortage of opinions on when to create a deal in your CRM. Some sales leaders will tell you to create a deal before you even make the first call (ridiculous). Others won’t let you create one until the contract is practically signed (equally absurd).</p>
<p>Here’s my take: Both extremes are problematic. You need a pipeline that gives you meaningful data. Here’s how we handle this at <strong><a href="https://salesgravy.com" rel="nofollow">Sales Gravy</a></strong>:</p>
<h3 id="h-for-inbound-leads">For Inbound Leads:</h3>
<p>We categorize inbound leads into three distinct groups:</p>
<p><strong>1. List Leads</strong><br/>These are people who sign up for our newsletter or download basic resources where we only ask for a name and email address. They’re joining our community, and while some might become customers down the road, they’re not pipeline opportunities yet.</p>
<p><strong>2. MQLs (Marketing Qualified Leads)</strong><br/>These folks have given us more detailed information through webinars or <strong><a href="https://salesgravy.com/resources/" rel="nofollow">content downloads</a></strong>. They’ve provided their phone number, email address, company, role, etc. There’s an implicit understanding that we might reach out, but they haven’t expressed a direct interest in buying. I don’t want these in my pipeline just yet.</p>
<p><strong>3. Hot Leads</strong><br/>These people come to us with their hands up, saying things like: “We’ve got a team of nine and want to do sales training” or “Our SKO is in February, and we want to <a href="https://jebblount.com" rel="nofollow"><strong>hire Jeb</strong></a>. How much does he cost?” These leads have an open buying window and go straight into the pipeline. We’ll close 95% of these because they’ve already self-identified as buyers.</p>
<h3 id="h-for-outbound-prospecting">For Outbound Prospecting:</h3>
<p>When <strong><a href="https://www.salesgravy.university/courses/the-new-essentials-of-telephone-prospecting-fanatical-prospecting" rel="nofollow">prospecting outbound</a> </strong>we only put opportunities into the pipeline after the prospect has agreed to a first-time appointment (FTA).</p>
<p>Here’s why: First-time appointments are your Money Ball metric—they indicate the health of your prospecting efforts. When an FTA is in your pipeline, you can measure critical data points like:</p>
<ul>
<li>Show/no-show rates by rep</li>
<li>Advancement rates from FTA to next stages</li>
<li>Conversion rates from FTA to closed business</li>
</ul>
<p>If I have a rep setting tons of FTAs with only a 10% show rate, I need to diagnose that problem. If another rep is advancing 50% of their FTAs to the next stage, that tells me something completely different.</p>
<p>The qualification point is simple: Both parties have agreed to step into the sales process. That’s when it becomes a pipeline opportunity.</p>
<p>Some organizations resist this approach because they only want <strong>“<a href="https://salesgravy.com/dont-be-judgy-the-difference-between-pre-qualifying-and-pre-judging/" rel="nofollow">fully qualified</a>“</strong> opportunities in their pipeline. I get it, but you’re missing valuable data if you wait too long.</p>
<p>Consider this example: If you work in an industry where everyone’s under contract, and you know contract expiration dates, you might be tempted to automatically add prospects to your pipeline as their contract end dates approach. I wouldn’t do that. Wait until you’ve had a conversation where they agree to meet with you to discuss options. That agreement to step into the process is your trigger.</p>
<p>If you’re putting everything into your pipeline, you’re diluting your data. If you’re waiting until deals are practically closed, why even have a pipeline? The sweet spot is somewhere in between—and for most B2B sales organizations, it’s at the first-time appointment stage.</p>
<h2 id="h-maximizing-prospecting-efficiency-how-we-make-so-many-calls">Maximizing Prospecting Efficiency: How We Make So Many Calls</h2>
<p>Tyler also asked about those “crazy” prospecting numbers I mention in my books. How do my teams make hundreds of calls during designated call blocks? The answer boils down to three key principles:</p>
<h3 id="h-1-separate-list-building-from-prospecting">1. Separate List Building from Prospecting</h3>
<p>Research and building lists is NOT prospecting. When we’re prospecting, we’re just chopping wood. We have our lists ready in advance, and when it’s time to prospect, that’s all we do.</p>
<p>Too many salespeople mix research and prospecting, which kills efficiency. They take 12 minutes between calls, check email, watch cat videos, and then wonder why they can’t get anything done.</p>
<h3 id="h-2-use-high-intensity-prospecting-sprints">2. Use High-Intensity Prospecting Sprints</h3>
<p>In our <strong><a href="https://salesgravy.com/courses/fanatical-prospecting-boot-camp/" rel="nofollow">Fanatical Prospecting Boot Camps</a>,</strong> we run high-intensity prospecting sprints. If I give you 15 minutes to make calls with the goal of setting one appointment, most salespeople will make at least 10 calls.</p>
<p>Run four of these sprints, and you’ve made 40 calls minimum. Do that three times, and you’ve made 120 calls in just three hours.</p>
<p>This isn’t theory. We run these events for clients all over the country. Sales teams are consistently stunned by <strong><a href="https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/" rel="nofollow">how many calls</a></strong> they can make when properly focused.</p>
<h3 id="h-3-create-the-right-conditions">3. Create the Right Conditions</h3>
<p>The key is setting the right conditions. Use a simple dialer that lets you click and move to the next call quickly. Have your list ready. Eliminate distractions. Focus solely on making calls during your designated block.</p>
<h2 id="h-the-hard-truth-about-prospecting">The Hard Truth About Prospecting</h2>
<p>Most B2B salespeople don’t need to make hundreds of cold calls daily. With one solid hour of focused prospecting every day, most will set all the meetings they need.</p>
<p>But here’s the kicker—almost no one actually does this. They don’t set the conditions for success. They don’t separate list building from calling. They don’t eliminate distractions. They don’t create a cadence.</p>
<p>Everyone is capable of hitting extraordinary prospecting numbers. They just need to decide to do it. Most people don’t make that decision.</p>
<h2 id="h-putting-it-all-together">Putting It All Together</h2>
<p>So, when should you create a deal? When both you and the prospect agree to step into the sales process, which is typically at the first-time appointment stage.</p>
<p>And how do you hit those crazy prospecting numbers? By separating list building from calling, running high-intensity sprints, and creating the right conditions for success.</p>
<p>The beauty of these approaches is that they’re simple. No fancy technology or complex methodologies required. Just disciplined execution of the fundamentals.</p>
<p>What I’ve learned over decades in sales is that success isn’t about finding the magic bullet—it’s about consistently executing the basics better than everyone else. Whether that’s knowing exactly when to create a deal or understanding how to maximize your prospecting efficiency, the fundamentals will always drive results.</p>
<hr/>
<p>Got a sales question or tough challenge and need answers? Then go to <strong><a href="https://salesgravy.com/ask" rel="nofollow">https://salesgravy.com/ask</a></strong> and Ask Jeb!</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Tyler Goss, from Tampa, has two critical sales questions: 1) How do we achieve those “crazy” prospecting numbers I talk about in my books? 2) When should a lead become a pipeline opportunity?&lt;/p&gt;
&lt;p&gt;In this podcast, I break down these answers in plain English.&lt;/p&gt;
&lt;h2 id=&#34;h-when-to-create-a-deal-finding-the-sweet-spot&#34;&gt;When to Create a Deal: Finding the Sweet Spot&lt;/h2&gt;
&lt;p&gt;There’s no shortage of opinions on when to create a deal in your CRM. Some sales leaders will tell you to create a deal before you even make the first call (ridiculous). Others won’t let you create one until the contract is practically signed (equally absurd).&lt;/p&gt;
&lt;p&gt;Here’s my take: Both extremes are problematic. You need a pipeline that gives you meaningful data. Here’s how we handle this at &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy&lt;/a&gt;&lt;/strong&gt;:&lt;/p&gt;
&lt;h3 id=&#34;h-for-inbound-leads&#34;&gt;For Inbound Leads:&lt;/h3&gt;
&lt;p&gt;We categorize inbound leads into three distinct groups:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;1. List Leads&lt;/strong&gt;&lt;br/&gt;These are people who sign up for our newsletter or download basic resources where we only ask for a name and email address. They’re joining our community, and while some might become customers down the road, they’re not pipeline opportunities yet.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;2. MQLs (Marketing Qualified Leads)&lt;/strong&gt;&lt;br/&gt;These folks have given us more detailed information through webinars or &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/resources/&#34; rel=&#34;nofollow&#34;&gt;content downloads&lt;/a&gt;&lt;/strong&gt;. They’ve provided their phone number, email address, company, role, etc. There’s an implicit understanding that we might reach out, but they haven’t expressed a direct interest in buying. I don’t want these in my pipeline just yet.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;3. Hot Leads&lt;/strong&gt;&lt;br/&gt;These people come to us with their hands up, saying things like: “We’ve got a team of nine and want to do sales training” or “Our SKO is in February, and we want to &lt;a href=&#34;https://jebblount.com&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;hire Jeb&lt;/strong&gt;&lt;/a&gt;. How much does he cost?” These leads have an open buying window and go straight into the pipeline. We’ll close 95% of these because they’ve already self-identified as buyers.&lt;/p&gt;
&lt;h3 id=&#34;h-for-outbound-prospecting&#34;&gt;For Outbound Prospecting:&lt;/h3&gt;
&lt;p&gt;When &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/courses/the-new-essentials-of-telephone-prospecting-fanatical-prospecting&#34; rel=&#34;nofollow&#34;&gt;prospecting outbound&lt;/a&gt; &lt;/strong&gt;we only put opportunities into the pipeline after the prospect has agreed to a first-time appointment (FTA).&lt;/p&gt;
&lt;p&gt;Here’s why: First-time appointments are your Money Ball metric—they indicate the health of your prospecting efforts. When an FTA is in your pipeline, you can measure critical data points like:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Show/no-show rates by rep&lt;/li&gt;
&lt;li&gt;Advancement rates from FTA to next stages&lt;/li&gt;
&lt;li&gt;Conversion rates from FTA to closed business&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If I have a rep setting tons of FTAs with only a 10% show rate, I need to diagnose that problem. If another rep is advancing 50% of their FTAs to the next stage, that tells me something completely different.&lt;/p&gt;
&lt;p&gt;The qualification point is simple: Both parties have agreed to step into the sales process. That’s when it becomes a pipeline opportunity.&lt;/p&gt;
&lt;p&gt;Some organizations resist this approach because they only want &lt;strong&gt;“&lt;a href=&#34;https://salesgravy.com/dont-be-judgy-the-difference-between-pre-qualifying-and-pre-judging/&#34; rel=&#34;nofollow&#34;&gt;fully qualified&lt;/a&gt;“&lt;/strong&gt; opportunities in their pipeline. I get it, but you’re missing valuable data if you wait too long.&lt;/p&gt;
&lt;p&gt;Consider this example: If you work in an industry where everyone’s under contract, and you know contract expiration dates, you might be tempted to automatically add prospects to your pipeline as their contract end dates approach. I wouldn’t do that. Wait until you’ve had a conversation where they agree to meet with you to discuss options. That agreement to step into the process is your trigger.&lt;/p&gt;
&lt;p&gt;If you’re putting everything into your pipeline, you’re diluting your data. If you’re waiting until deals are practically closed, why even have a pipeline? The sweet spot is somewhere in between—and for most B2B sales organizations, it’s at the first-time appointment stage.&lt;/p&gt;
&lt;h2 id=&#34;h-maximizing-prospecting-efficiency-how-we-make-so-many-calls&#34;&gt;Maximizing Prospecting Efficiency: How We Make So Many Calls&lt;/h2&gt;
&lt;p&gt;Tyler also asked about those “crazy” prospecting numbers I mention in my books. How do my teams make hundreds of calls during designated call blocks? The answer boils down to three key principles:&lt;/p&gt;
&lt;h3 id=&#34;h-1-separate-list-building-from-prospecting&#34;&gt;1. Separate List Building from Prospecting&lt;/h3&gt;
&lt;p&gt;Research and building lists is NOT prospecting. When we’re prospecting, we’re just chopping wood. We have our lists ready in advance, and when it’s time to prospect, that’s all we do.&lt;/p&gt;
&lt;p&gt;Too many salespeople mix research and prospecting, which kills efficiency. They take 12 minutes between calls, check email, watch cat videos, and then wonder why they can’t get anything done.&lt;/p&gt;
&lt;h3 id=&#34;h-2-use-high-intensity-prospecting-sprints&#34;&gt;2. Use High-Intensity Prospecting Sprints&lt;/h3&gt;
&lt;p&gt;In our &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/courses/fanatical-prospecting-boot-camp/&#34; rel=&#34;nofollow&#34;&gt;Fanatical Prospecting Boot Camps&lt;/a&gt;,&lt;/strong&gt; we run high-intensity prospecting sprints. If I give you 15 minutes to make calls with the goal of setting one appointment, most salespeople will make at least 10 calls.&lt;/p&gt;
&lt;p&gt;Run four of these sprints, and you’ve made 40 calls minimum. Do that three times, and you’ve made 120 calls in just three hours.&lt;/p&gt;
&lt;p&gt;This isn’t theory. We run these events for clients all over the country. Sales teams are consistently stunned by &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;how many calls&lt;/a&gt;&lt;/strong&gt; they can make when properly focused.&lt;/p&gt;
&lt;h3 id=&#34;h-3-create-the-right-conditions&#34;&gt;3. Create the Right Conditions&lt;/h3&gt;
&lt;p&gt;The key is setting the right conditions. Use a simple dialer that lets you click and move to the next call quickly. Have your list ready. Eliminate distractions. Focus solely on making calls during your designated block.&lt;/p&gt;
&lt;h2 id=&#34;h-the-hard-truth-about-prospecting&#34;&gt;The Hard Truth About Prospecting&lt;/h2&gt;
&lt;p&gt;Most B2B salespeople don’t need to make hundreds of cold calls daily. With one solid hour of focused prospecting every day, most will set all the meetings they need.&lt;/p&gt;
&lt;p&gt;But here’s the kicker—almost no one actually does this. They don’t set the conditions for success. They don’t separate list building from calling. They don’t eliminate distractions. They don’t create a cadence.&lt;/p&gt;
&lt;p&gt;Everyone is capable of hitting extraordinary prospecting numbers. They just need to decide to do it. Most people don’t make that decision.&lt;/p&gt;
&lt;h2 id=&#34;h-putting-it-all-together&#34;&gt;Putting It All Together&lt;/h2&gt;
&lt;p&gt;So, when should you create a deal? When both you and the prospect agree to step into the sales process, which is typically at the first-time appointment stage.&lt;/p&gt;
&lt;p&gt;And how do you hit those crazy prospecting numbers? By separating list building from calling, running high-intensity sprints, and creating the right conditions for success.&lt;/p&gt;
&lt;p&gt;The beauty of these approaches is that they’re simple. No fancy technology or complex methodologies required. Just disciplined execution of the fundamentals.&lt;/p&gt;
&lt;p&gt;What I’ve learned over decades in sales is that success isn’t about finding the magic bullet—it’s about consistently executing the basics better than everyone else. Whether that’s knowing exactly when to create a deal or understanding how to maximize your prospecting efficiency, the fundamentals will always drive results.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Got a sales question or tough challenge and need answers? Then go to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;https://salesgravy.com/ask&lt;/a&gt;&lt;/strong&gt; and Ask Jeb!&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-do-you-make-so-many-cold-calls-ask-jeb/</link>
                <pubDate>Tue, 06 May 2025 23:39:00 &#43;0000</pubDate>
                <itunes:duration>971</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>You Can Have Anything You Want If You Are Willing to Be Boring (Money Monday)</itunes:title>
                <title>You Can Have Anything You Want If You Are Willing to Be Boring (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;During a practice round at a major golf tournament recently, one of the players hit an exceptionally beautiful shot. A fan in the gallery exclaimed, &amp;#8220;Man, I wish I could hit a shot like that!&amp;#8221; The player walked over to the fan and said, tongue-in-cheek, &amp;#8220;No, you don&amp;#8217;t.&amp;#8221;&lt;/p&gt;
&lt;p&gt;The fan looked confused. &amp;#8220;What do you mean?&amp;#8221;&lt;/p&gt;
&lt;p&gt;The player replied, &amp;#8220;You don&amp;#8217;t want to hit a shot like that because that means hitting a thousand balls a day, every day, for the next 20 years. That&amp;#8217;s what it takes to hit a shot like that.&amp;#8221;&lt;/p&gt;
&lt;p&gt;And that&amp;#8217;s true for pretty much everything you want to accomplish life—whether it&amp;#8217;s playing golf, the piano, selling, investing, or mastering AI. If you want to be elite, you have to do a lot of repetitions of the same thing to reach the top.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-adopt-the-mamba-mentality&#34;&gt;&lt;strong&gt;Adopt The Mamba Mentality&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You&amp;#8217;ve got to practice constantly. And this is what a lot of people miss. See, the truth is you can have anything in life you want—pretty much within reason—as long as you&amp;#8217;re willing to do the boring work.&lt;/p&gt;
&lt;p&gt;You know what separates Warren Buffett, the greatest investor of our generation, from other investors? He&amp;#8217;s read over 100,000 financial statements in his lifetime. Think about that. 100,000 financial statements. That&amp;#8217;s not exciting work. That&amp;#8217;s not sexy. It is sitting alone, poring over numbers, analyzing balance sheets, income statements, cash flow statements, day after day, year after year, decade after decade. But that boring work made him one of the richest people on the planet.&lt;/p&gt;
&lt;p&gt;Or look at Kobe Bryant. Kobe was famous for his &amp;#8220;Mamba Mentality&amp;#8221; which meant showing up at 4 AM to practice, hours before his teammates. It meant shooting thousands of the same shots over and over. His trainer once said Kobe would practice one simple move 700-800 times in a single session. Not 10 times, not 50 times. 700-800 times. The same move, over and over and over again. That&amp;#8217;s the boring work that made him a legend.&lt;/p&gt;
&lt;p&gt;Going out to the driving range and hitting a thousand balls with your &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/5-lessons-from-rory-mcilroys-win-at-the-masters-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;seven iron&lt;/a&gt;&lt;/strong&gt; is one of the most boring things you can possibly do. Crap, hitting 50 balls with your seven iron is boring. But that&amp;#8217;s what separates the top performers from the low performers—they&amp;#8217;re willing to do the boring things.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-top-performers-are-always-working-at-it&#34;&gt;Top Performers are Always Working at It&lt;/h2&gt;
&lt;p&gt;In sales, top performers are constantly studying. I meet them all the time. They show up in my seminars, read my books and listen to my podcasts. They’re taking courses on &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy University&lt;/a&gt;.&lt;/strong&gt; They invest in learning and practicing every single day. &lt;/p&gt;
&lt;p&gt;When we run &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/why-roleplay-is-a-winning-sales-training-strategy/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;role plays&lt;/a&gt;,&lt;/strong&gt; they jump right in. They recognize that, yeah, that&amp;#8217;s boring work. But you&amp;#8217;ve got to do the boring things, the repetitive things, to get what you want. &lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-be-careful-what-you-wish-for&#34;&gt;Be Careful What You Wish For&lt;/h2&gt;
&lt;p&gt;So the questions you have to ask yourself when you make that wish for what you want or set a goal is:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;How bad do you want it?&lt;/li&gt;
&lt;li&gt;Are you willing to do the work? &lt;/li&gt;
&lt;li&gt;Are you willing to make the sacrifice? &lt;/li&gt;
&lt;li&gt;Are you willing to grind day in and day out? &lt;/li&gt;
&lt;li&gt;Are you willing to do all of boring reps that nobody ever sees in order to reach the very top? &lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-success-is-paid-for-in-advance-with-boring-work&#34;&gt;&lt;strong&gt;Success is Paid for In Advance With Boring Work&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You can accomplish anything once you accept that the price for success is paid for in advance. The price of admission to the elite levels of any profession is doing the boring work that most people aren&amp;#8217;t willing to do. Let me give you an example from my own life.&lt;/p&gt;
&lt;p&gt;Years ago, when I was starting out in my sales career, I made a commitment to make 100 &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34;&gt;cold calls&lt;/a&gt; every single day no matter what. Rain or shine. Good mood or bad mood. Whether I felt like it or not. You know first hand that cold calling is not exciting work. It&amp;#8217;s tedious, repetitive, and rejection dense. Honestly, most people—including my boss—thought I was nuts.&amp;#160;&lt;/p&gt;
&lt;p&gt;But those 100 calls a day allowed me to out perform and out earn all of my peers. It made me the top sales rep in my fortune 200 company. It bought houses, made me wealthy, and eventually gave me the platform to write books, speak on stages and build Sales Gravy.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-michelangelo-principle-nbsp&#34;&gt;&lt;strong&gt;The Michelangelo Principle&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;I like to think about it as the Michelangelo Principle. You know the story—someone once asked Michelangelo how he created his masterpiece David from a block of marble. And he replied, &amp;#8220;I just chipped away everything that didn&amp;#8217;t look like David.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Excellence works the same way. You chip away at your limitations through practice and repetition. Every cold call you make chips away at your fear of rejection. Every role play you participate in chips away at your awkwardness around handling objections. Every book you read chips away at your ignorance about your industry or your craft.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-invisible-work-nobody-every-sees&#34;&gt;The Invisible Work Nobody Every Sees&lt;/h2&gt;
&lt;p&gt;It&amp;#8217;s not glamorous. Nobody&amp;#8217;s going to film you making your hundredth cold call of the week and post it on social media. Nobody&amp;#8217;s going to celebrate you for doing pre-call planning on a Sunday evening. You are not going to give you a standing ovation for waking up an hour early to invest in professional development before work.&lt;/p&gt;
&lt;p&gt;This is the invisible work that no one ever sees. The small, seemingly insignificant actions, performed consistently over time, yield massive results. This is the Law of Cumulative Impact.&lt;/p&gt;
&lt;p&gt;Michael Phelps, the most decorated Olympian of all time with 28 medals, trained for 5 straight years without missing a single day—even on Christmas, even on his birthdays. His coach said that by training 365 days a year, Phelps gained a 52-day advantage over competitors who took Sundays off. Those single days compounded into the most dominant swimming career in history.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The problem is, &lt;a href=&#34;https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;most people quit&lt;/a&gt;&lt;/strong&gt; before the compound effect kicks in. They do the boring work for a week, maybe a month, don&amp;#8217;t see immediate results, and give up. They never experience the exponential growth that comes from consistent, boring effort applied over years.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-embrace-discomfort&#34;&gt;Embrace Discomfort&lt;/h2&gt;
&lt;p&gt;Look at Tom Brady. For 23 seasons, he was typically the first player to arrive at the facility and the last to leave. At 44 years old, he was still doing the same boring drills he did as a rookie.&amp;#160;&lt;/p&gt;
&lt;p&gt;His former teammate once said that Brady would spend hours studying game film that most quarterbacks would skip over. While other players were enjoying their off-seasons, Brady was working with his receivers on timing routes. While they were taking vacation, he was perfecting his footwork. That commitment to uncomfortable, boring work is why he has seven Super Bowl rings.&lt;/p&gt;
&lt;p&gt;But that discomfort? &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/failure-is-not-a-tattoo-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;That&amp;#8217;s where growth happens&lt;/a&gt;.&lt;/strong&gt; It&amp;#8217;s like working out. If you&amp;#8217;ve ever done any serious physical training, you know that muscle growth happens when you push past comfort. When your muscles burn, when you feel like you can&amp;#8217;t do one more rep—that&amp;#8217;s precisely when you need to do one more.&lt;/p&gt;
&lt;p&gt;Sales excellence works the same way. When you&amp;#8217;re tired of practicing your pitch, do it five more times. When you&amp;#8217;re dreading making another cold call, make ten more. When you think you think you&amp;#8217;ve prepared enough, do more.&lt;/p&gt;
&lt;p&gt;Get into the habit of Eating the Frog. &amp;#8220;Do the thing you least want to do first thing in the morning.&amp;#8221; That thing you&amp;#8217;re avoiding is exactly what you need to do to move your career and income forward.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-tedious-discipline-is-your-competitive-edge&#34;&gt;&lt;strong&gt;Tedious Discipline is Your Competitive Edge&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Recently I was working with a sales team.There was this one rep, Mike. He was middle of the pack—not terrible, but not stellar either.&lt;/p&gt;
&lt;p&gt;During our training, I emphasized the importance of research and reading to develop industry knowledge. Most of the team nodded along, but Mike took it to heart. He committed to spending 15 minutes each morning specifically to gain a better understanding of his industry and grow his business acumen.&amp;#160;&lt;/p&gt;
&lt;p&gt;Six months later, I got an email from Mike&amp;#8217;s sales manager. Mike was now the top performer on the team. His close rate had doubled. His average deal size had increased by 40%. All from a simple, boring discipline of spending 15 minutes learning about his industry. .&lt;/p&gt;
&lt;p&gt;When I called Mike to congratulate him, he made a confession. He said, &amp;#8220;Jeb, to be honest, I hated doing the research at first. It was boring and felt like a waste of time. But after about two months, I started noticing patterns and understanding my customers better. Discovery calls went deeper. I saw opportunities to help them that I would have missed before. My customers gave me a seat at the table because they viewed me as an expert.&amp;#8221;&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s how the boring work transforms. What starts as tedious discipline eventually becomes your competitive edge.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-there-is-no-such-thing-as-natural-talent&#34;&gt;&lt;strong&gt;There is No Such Thing as Natural Talent&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Before going any further, let&amp;#8217;s address the myth of natural talent. I hear it all the time: &amp;#8220;Oh, she&amp;#8217;s just a natural salesperson.&amp;#8221; &amp;#8220;He is a born closer.&amp;#8221; It’s pure BS. I&amp;#8217;ve coached plenty of &amp;#8220;naturals&amp;#8221; who failed because they relied on charm instead of working to master the craft.&amp;#160;&lt;/p&gt;
&lt;p&gt;True sales excellence isn&amp;#8217;t about what you were born with—it&amp;#8217;s about process and skills. And skills are built through the discipline to do the boring, repetitive work.&lt;/p&gt;
&lt;p&gt;Take Jerry Rice, widely considered the greatest wide receiver in NFL history. Was he the most naturally gifted athlete? No. He wasn&amp;#8217;t the fastest, strongest or the tallest. But his work ethic was legendary.&lt;/p&gt;
&lt;p&gt;His off-season hill training program was so grueling that teammates who tried to join him would literally vomit. He would run the same routes thousands of times until they were perfect. He would catch hundreds of balls after practice when everyone else had gone home.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s not natural talent—that&amp;#8217;s an unnatural commitment to doing the boring work. The truth is that repetition is the mother of skill.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-greatness-has-a-price&#34;&gt;&lt;strong&gt;Greatness Has a Price&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Before the Beatles became famous, they played over 1,200 live shows in Hamburg, Germany. They would play eight hours a night, seven days a week. That&amp;#8217;s over 10,000 hours of practice in just a few years. That&amp;#8217;s what made them the Beatles—not just natural musical ability, but thousands of hours of repetitive performance when nobody knew who they were.&lt;/p&gt;
&lt;p&gt;So here&amp;#8217;s the bottom line: Greatness has a price. And that price is paid in advance through boring, repetitive, often uncomfortable work. If you want to be elite—whether in sales, sports, music, leadership, or any other field—you must embrace the boring work. You must fall in love with the process. You must find joy in the small improvements, the tiny victories, the gradual mastery that comes from doing the same things over and over again, but doing them better each time.&lt;/p&gt;
&lt;p&gt;There are no shortcuts. There are no hacks. There is only dedicated focus and putting in the work.&amp;#160;&lt;/p&gt;
&lt;p&gt;So when it’s the end of the day and everyone else around you is packing up and going home, when that little voice inside your head tells you it&amp;#8217;s ok to quit, shake it off and make one more call because that is the price of greatness.&amp;#160;&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Learn how to master LinkedIn for prospecting sequences and pipeline building in Jeb&amp;#8217;s brand new book: &lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

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                <description><![CDATA[<p>During a practice round at a major golf tournament recently, one of the players hit an exceptionally beautiful shot. A fan in the gallery exclaimed, “Man, I wish I could hit a shot like that!” The player walked over to the fan and said, tongue-in-cheek, “No, you don’t.”</p>
<p>The fan looked confused. “What do you mean?”</p>
<p>The player replied, “You don’t want to hit a shot like that because that means hitting a thousand balls a day, every day, for the next 20 years. That’s what it takes to hit a shot like that.”</p>
<p>And that’s true for pretty much everything you want to accomplish life—whether it’s playing golf, the piano, selling, investing, or mastering AI. If you want to be elite, you have to do a lot of repetitions of the same thing to reach the top. </p>
<h2 id="h-adopt-the-mamba-mentality"><strong>Adopt The Mamba Mentality</strong></h2>
<p>You’ve got to practice constantly. And this is what a lot of people miss. See, the truth is you can have anything in life you want—pretty much within reason—as long as you’re willing to do the boring work.</p>
<p>You know what separates Warren Buffett, the greatest investor of our generation, from other investors? He’s read over 100,000 financial statements in his lifetime. Think about that. 100,000 financial statements. That’s not exciting work. That’s not sexy. It is sitting alone, poring over numbers, analyzing balance sheets, income statements, cash flow statements, day after day, year after year, decade after decade. But that boring work made him one of the richest people on the planet.</p>
<p>Or look at Kobe Bryant. Kobe was famous for his “Mamba Mentality” which meant showing up at 4 AM to practice, hours before his teammates. It meant shooting thousands of the same shots over and over. His trainer once said Kobe would practice one simple move 700-800 times in a single session. Not 10 times, not 50 times. 700-800 times. The same move, over and over and over again. That’s the boring work that made him a legend.</p>
<p>Going out to the driving range and hitting a thousand balls with your <strong><a href="https://salesgravy.com/5-lessons-from-rory-mcilroys-win-at-the-masters-money-monday/" rel="nofollow">seven iron</a></strong> is one of the most boring things you can possibly do. Crap, hitting 50 balls with your seven iron is boring. But that’s what separates the top performers from the low performers—they’re willing to do the boring things.</p>
<h2 id="h-top-performers-are-always-working-at-it">Top Performers are Always Working at It</h2>
<p>In sales, top performers are constantly studying. I meet them all the time. They show up in my seminars, read my books and listen to my podcasts. They’re taking courses on <strong><a href="https://www.salesgravy.university" rel="nofollow">Sales Gravy University</a>.</strong> They invest in learning and practicing every single day. </p>
<p>When we run <strong><a href="https://salesgravy.com/why-roleplay-is-a-winning-sales-training-strategy/" rel="nofollow">role plays</a>,</strong> they jump right in. They recognize that, yeah, that’s boring work. But you’ve got to do the boring things, the repetitive things, to get what you want. </p>
<h2 id="h-be-careful-what-you-wish-for">Be Careful What You Wish For</h2>
<p>So the questions you have to ask yourself when you make that wish for what you want or set a goal is:</p>
<ul>
<li>How bad do you want it?</li>
<li>Are you willing to do the work? </li>
<li>Are you willing to make the sacrifice? </li>
<li>Are you willing to grind day in and day out? </li>
<li>Are you willing to do all of boring reps that nobody ever sees in order to reach the very top? </li>
</ul>
<h2 id="h-success-is-paid-for-in-advance-with-boring-work"><strong>Success is Paid for In Advance With Boring Work</strong></h2>
<p>You can accomplish anything once you accept that the price for success is paid for in advance. The price of admission to the elite levels of any profession is doing the boring work that most people aren’t willing to do. Let me give you an example from my own life.</p>
<p>Years ago, when I was starting out in my sales career, I made a commitment to make 100 <a href="https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/" rel="nofollow">cold calls</a> every single day no matter what. Rain or shine. Good mood or bad mood. Whether I felt like it or not. You know first hand that cold calling is not exciting work. It’s tedious, repetitive, and rejection dense. Honestly, most people—including my boss—thought I was nuts. </p>
<p>But those 100 calls a day allowed me to out perform and out earn all of my peers. It made me the top sales rep in my fortune 200 company. It bought houses, made me wealthy, and eventually gave me the platform to write books, speak on stages and build Sales Gravy.</p>
<h2 id="h-the-michelangelo-principle-nbsp"><strong>The Michelangelo Principle </strong></h2>
<p>I like to think about it as the Michelangelo Principle. You know the story—someone once asked Michelangelo how he created his masterpiece David from a block of marble. And he replied, “I just chipped away everything that didn’t look like David.”</p>
<p>Excellence works the same way. You chip away at your limitations through practice and repetition. Every cold call you make chips away at your fear of rejection. Every role play you participate in chips away at your awkwardness around handling objections. Every book you read chips away at your ignorance about your industry or your craft.</p>
<h2 id="h-the-invisible-work-nobody-every-sees">The Invisible Work Nobody Every Sees</h2>
<p>It’s not glamorous. Nobody’s going to film you making your hundredth cold call of the week and post it on social media. Nobody’s going to celebrate you for doing pre-call planning on a Sunday evening. You are not going to give you a standing ovation for waking up an hour early to invest in professional development before work.</p>
<p>This is the invisible work that no one ever sees. The small, seemingly insignificant actions, performed consistently over time, yield massive results. This is the Law of Cumulative Impact.</p>
<p>Michael Phelps, the most decorated Olympian of all time with 28 medals, trained for 5 straight years without missing a single day—even on Christmas, even on his birthdays. His coach said that by training 365 days a year, Phelps gained a 52-day advantage over competitors who took Sundays off. Those single days compounded into the most dominant swimming career in history.</p>
<p><strong>The problem is, <a href="https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/" rel="nofollow">most people quit</a></strong> before the compound effect kicks in. They do the boring work for a week, maybe a month, don’t see immediate results, and give up. They never experience the exponential growth that comes from consistent, boring effort applied over years.</p>
<h2 id="h-embrace-discomfort">Embrace Discomfort</h2>
<p>Look at Tom Brady. For 23 seasons, he was typically the first player to arrive at the facility and the last to leave. At 44 years old, he was still doing the same boring drills he did as a rookie. </p>
<p>His former teammate once said that Brady would spend hours studying game film that most quarterbacks would skip over. While other players were enjoying their off-seasons, Brady was working with his receivers on timing routes. While they were taking vacation, he was perfecting his footwork. That commitment to uncomfortable, boring work is why he has seven Super Bowl rings.</p>
<p>But that discomfort? <strong><a href="https://salesgravy.com/failure-is-not-a-tattoo-money-monday/" rel="nofollow">That’s where growth happens</a>.</strong> It’s like working out. If you’ve ever done any serious physical training, you know that muscle growth happens when you push past comfort. When your muscles burn, when you feel like you can’t do one more rep—that’s precisely when you need to do one more.</p>
<p>Sales excellence works the same way. When you’re tired of practicing your pitch, do it five more times. When you’re dreading making another cold call, make ten more. When you think you think you’ve prepared enough, do more.</p>
<p>Get into the habit of Eating the Frog. “Do the thing you least want to do first thing in the morning.” That thing you’re avoiding is exactly what you need to do to move your career and income forward.</p>
<h2 id="h-tedious-discipline-is-your-competitive-edge"><strong>Tedious Discipline is Your Competitive Edge</strong></h2>
<p>Recently I was working with a sales team.There was this one rep, Mike. He was middle of the pack—not terrible, but not stellar either.</p>
<p>During our training, I emphasized the importance of research and reading to develop industry knowledge. Most of the team nodded along, but Mike took it to heart. He committed to spending 15 minutes each morning specifically to gain a better understanding of his industry and grow his business acumen. </p>
<p>Six months later, I got an email from Mike’s sales manager. Mike was now the top performer on the team. His close rate had doubled. His average deal size had increased by 40%. All from a simple, boring discipline of spending 15 minutes learning about his industry. .</p>
<p>When I called Mike to congratulate him, he made a confession. He said, “Jeb, to be honest, I hated doing the research at first. It was boring and felt like a waste of time. But after about two months, I started noticing patterns and understanding my customers better. Discovery calls went deeper. I saw opportunities to help them that I would have missed before. My customers gave me a seat at the table because they viewed me as an expert.”</p>
<p>That’s how the boring work transforms. What starts as tedious discipline eventually becomes your competitive edge.</p>
<h2 id="h-there-is-no-such-thing-as-natural-talent"><strong>There is No Such Thing as Natural Talent</strong></h2>
<p>Before going any further, let’s address the myth of natural talent. I hear it all the time: “Oh, she’s just a natural salesperson.” “He is a born closer.” It’s pure BS. I’ve coached plenty of “naturals” who failed because they relied on charm instead of working to master the craft. </p>
<p>True sales excellence isn’t about what you were born with—it’s about process and skills. And skills are built through the discipline to do the boring, repetitive work.</p>
<p>Take Jerry Rice, widely considered the greatest wide receiver in NFL history. Was he the most naturally gifted athlete? No. He wasn’t the fastest, strongest or the tallest. But his work ethic was legendary.</p>
<p>His off-season hill training program was so grueling that teammates who tried to join him would literally vomit. He would run the same routes thousands of times until they were perfect. He would catch hundreds of balls after practice when everyone else had gone home.</p>
<p>That’s not natural talent—that’s an unnatural commitment to doing the boring work. The truth is that repetition is the mother of skill. </p>
<h2 id="h-greatness-has-a-price"><strong>Greatness Has a Price</strong></h2>
<p>Before the Beatles became famous, they played over 1,200 live shows in Hamburg, Germany. They would play eight hours a night, seven days a week. That’s over 10,000 hours of practice in just a few years. That’s what made them the Beatles—not just natural musical ability, but thousands of hours of repetitive performance when nobody knew who they were.</p>
<p>So here’s the bottom line: Greatness has a price. And that price is paid in advance through boring, repetitive, often uncomfortable work. If you want to be elite—whether in sales, sports, music, leadership, or any other field—you must embrace the boring work. You must fall in love with the process. You must find joy in the small improvements, the tiny victories, the gradual mastery that comes from doing the same things over and over again, but doing them better each time.</p>
<p>There are no shortcuts. There are no hacks. There is only dedicated focus and putting in the work. </p>
<p>So when it’s the end of the day and everyone else around you is packing up and going home, when that little voice inside your head tells you it’s ok to quit, shake it off and make one more call because that is the price of greatness. </p>
<hr/>
<p>Learn how to master LinkedIn for prospecting sequences and pipeline building in Jeb’s brand new book: <strong><a href="https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1" rel="nofollow">The LinkedIn Edge</a></strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;During a practice round at a major golf tournament recently, one of the players hit an exceptionally beautiful shot. A fan in the gallery exclaimed, “Man, I wish I could hit a shot like that!” The player walked over to the fan and said, tongue-in-cheek, “No, you don’t.”&lt;/p&gt;
&lt;p&gt;The fan looked confused. “What do you mean?”&lt;/p&gt;
&lt;p&gt;The player replied, “You don’t want to hit a shot like that because that means hitting a thousand balls a day, every day, for the next 20 years. That’s what it takes to hit a shot like that.”&lt;/p&gt;
&lt;p&gt;And that’s true for pretty much everything you want to accomplish life—whether it’s playing golf, the piano, selling, investing, or mastering AI. If you want to be elite, you have to do a lot of repetitions of the same thing to reach the top. &lt;/p&gt;
&lt;h2 id=&#34;h-adopt-the-mamba-mentality&#34;&gt;&lt;strong&gt;Adopt The Mamba Mentality&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’ve got to practice constantly. And this is what a lot of people miss. See, the truth is you can have anything in life you want—pretty much within reason—as long as you’re willing to do the boring work.&lt;/p&gt;
&lt;p&gt;You know what separates Warren Buffett, the greatest investor of our generation, from other investors? He’s read over 100,000 financial statements in his lifetime. Think about that. 100,000 financial statements. That’s not exciting work. That’s not sexy. It is sitting alone, poring over numbers, analyzing balance sheets, income statements, cash flow statements, day after day, year after year, decade after decade. But that boring work made him one of the richest people on the planet.&lt;/p&gt;
&lt;p&gt;Or look at Kobe Bryant. Kobe was famous for his “Mamba Mentality” which meant showing up at 4 AM to practice, hours before his teammates. It meant shooting thousands of the same shots over and over. His trainer once said Kobe would practice one simple move 700-800 times in a single session. Not 10 times, not 50 times. 700-800 times. The same move, over and over and over again. That’s the boring work that made him a legend.&lt;/p&gt;
&lt;p&gt;Going out to the driving range and hitting a thousand balls with your &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/5-lessons-from-rory-mcilroys-win-at-the-masters-money-monday/&#34; rel=&#34;nofollow&#34;&gt;seven iron&lt;/a&gt;&lt;/strong&gt; is one of the most boring things you can possibly do. Crap, hitting 50 balls with your seven iron is boring. But that’s what separates the top performers from the low performers—they’re willing to do the boring things.&lt;/p&gt;
&lt;h2 id=&#34;h-top-performers-are-always-working-at-it&#34;&gt;Top Performers are Always Working at It&lt;/h2&gt;
&lt;p&gt;In sales, top performers are constantly studying. I meet them all the time. They show up in my seminars, read my books and listen to my podcasts. They’re taking courses on &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt;.&lt;/strong&gt; They invest in learning and practicing every single day. &lt;/p&gt;
&lt;p&gt;When we run &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/why-roleplay-is-a-winning-sales-training-strategy/&#34; rel=&#34;nofollow&#34;&gt;role plays&lt;/a&gt;,&lt;/strong&gt; they jump right in. They recognize that, yeah, that’s boring work. But you’ve got to do the boring things, the repetitive things, to get what you want. &lt;/p&gt;
&lt;h2 id=&#34;h-be-careful-what-you-wish-for&#34;&gt;Be Careful What You Wish For&lt;/h2&gt;
&lt;p&gt;So the questions you have to ask yourself when you make that wish for what you want or set a goal is:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;How bad do you want it?&lt;/li&gt;
&lt;li&gt;Are you willing to do the work? &lt;/li&gt;
&lt;li&gt;Are you willing to make the sacrifice? &lt;/li&gt;
&lt;li&gt;Are you willing to grind day in and day out? &lt;/li&gt;
&lt;li&gt;Are you willing to do all of boring reps that nobody ever sees in order to reach the very top? &lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-success-is-paid-for-in-advance-with-boring-work&#34;&gt;&lt;strong&gt;Success is Paid for In Advance With Boring Work&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You can accomplish anything once you accept that the price for success is paid for in advance. The price of admission to the elite levels of any profession is doing the boring work that most people aren’t willing to do. Let me give you an example from my own life.&lt;/p&gt;
&lt;p&gt;Years ago, when I was starting out in my sales career, I made a commitment to make 100 &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34; rel=&#34;nofollow&#34;&gt;cold calls&lt;/a&gt; every single day no matter what. Rain or shine. Good mood or bad mood. Whether I felt like it or not. You know first hand that cold calling is not exciting work. It’s tedious, repetitive, and rejection dense. Honestly, most people—including my boss—thought I was nuts. &lt;/p&gt;
&lt;p&gt;But those 100 calls a day allowed me to out perform and out earn all of my peers. It made me the top sales rep in my fortune 200 company. It bought houses, made me wealthy, and eventually gave me the platform to write books, speak on stages and build Sales Gravy.&lt;/p&gt;
&lt;h2 id=&#34;h-the-michelangelo-principle-nbsp&#34;&gt;&lt;strong&gt;The Michelangelo Principle &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;I like to think about it as the Michelangelo Principle. You know the story—someone once asked Michelangelo how he created his masterpiece David from a block of marble. And he replied, “I just chipped away everything that didn’t look like David.”&lt;/p&gt;
&lt;p&gt;Excellence works the same way. You chip away at your limitations through practice and repetition. Every cold call you make chips away at your fear of rejection. Every role play you participate in chips away at your awkwardness around handling objections. Every book you read chips away at your ignorance about your industry or your craft.&lt;/p&gt;
&lt;h2 id=&#34;h-the-invisible-work-nobody-every-sees&#34;&gt;The Invisible Work Nobody Every Sees&lt;/h2&gt;
&lt;p&gt;It’s not glamorous. Nobody’s going to film you making your hundredth cold call of the week and post it on social media. Nobody’s going to celebrate you for doing pre-call planning on a Sunday evening. You are not going to give you a standing ovation for waking up an hour early to invest in professional development before work.&lt;/p&gt;
&lt;p&gt;This is the invisible work that no one ever sees. The small, seemingly insignificant actions, performed consistently over time, yield massive results. This is the Law of Cumulative Impact.&lt;/p&gt;
&lt;p&gt;Michael Phelps, the most decorated Olympian of all time with 28 medals, trained for 5 straight years without missing a single day—even on Christmas, even on his birthdays. His coach said that by training 365 days a year, Phelps gained a 52-day advantage over competitors who took Sundays off. Those single days compounded into the most dominant swimming career in history.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The problem is, &lt;a href=&#34;https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/&#34; rel=&#34;nofollow&#34;&gt;most people quit&lt;/a&gt;&lt;/strong&gt; before the compound effect kicks in. They do the boring work for a week, maybe a month, don’t see immediate results, and give up. They never experience the exponential growth that comes from consistent, boring effort applied over years.&lt;/p&gt;
&lt;h2 id=&#34;h-embrace-discomfort&#34;&gt;Embrace Discomfort&lt;/h2&gt;
&lt;p&gt;Look at Tom Brady. For 23 seasons, he was typically the first player to arrive at the facility and the last to leave. At 44 years old, he was still doing the same boring drills he did as a rookie. &lt;/p&gt;
&lt;p&gt;His former teammate once said that Brady would spend hours studying game film that most quarterbacks would skip over. While other players were enjoying their off-seasons, Brady was working with his receivers on timing routes. While they were taking vacation, he was perfecting his footwork. That commitment to uncomfortable, boring work is why he has seven Super Bowl rings.&lt;/p&gt;
&lt;p&gt;But that discomfort? &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/failure-is-not-a-tattoo-money-monday/&#34; rel=&#34;nofollow&#34;&gt;That’s where growth happens&lt;/a&gt;.&lt;/strong&gt; It’s like working out. If you’ve ever done any serious physical training, you know that muscle growth happens when you push past comfort. When your muscles burn, when you feel like you can’t do one more rep—that’s precisely when you need to do one more.&lt;/p&gt;
&lt;p&gt;Sales excellence works the same way. When you’re tired of practicing your pitch, do it five more times. When you’re dreading making another cold call, make ten more. When you think you think you’ve prepared enough, do more.&lt;/p&gt;
&lt;p&gt;Get into the habit of Eating the Frog. “Do the thing you least want to do first thing in the morning.” That thing you’re avoiding is exactly what you need to do to move your career and income forward.&lt;/p&gt;
&lt;h2 id=&#34;h-tedious-discipline-is-your-competitive-edge&#34;&gt;&lt;strong&gt;Tedious Discipline is Your Competitive Edge&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Recently I was working with a sales team.There was this one rep, Mike. He was middle of the pack—not terrible, but not stellar either.&lt;/p&gt;
&lt;p&gt;During our training, I emphasized the importance of research and reading to develop industry knowledge. Most of the team nodded along, but Mike took it to heart. He committed to spending 15 minutes each morning specifically to gain a better understanding of his industry and grow his business acumen. &lt;/p&gt;
&lt;p&gt;Six months later, I got an email from Mike’s sales manager. Mike was now the top performer on the team. His close rate had doubled. His average deal size had increased by 40%. All from a simple, boring discipline of spending 15 minutes learning about his industry. .&lt;/p&gt;
&lt;p&gt;When I called Mike to congratulate him, he made a confession. He said, “Jeb, to be honest, I hated doing the research at first. It was boring and felt like a waste of time. But after about two months, I started noticing patterns and understanding my customers better. Discovery calls went deeper. I saw opportunities to help them that I would have missed before. My customers gave me a seat at the table because they viewed me as an expert.”&lt;/p&gt;
&lt;p&gt;That’s how the boring work transforms. What starts as tedious discipline eventually becomes your competitive edge.&lt;/p&gt;
&lt;h2 id=&#34;h-there-is-no-such-thing-as-natural-talent&#34;&gt;&lt;strong&gt;There is No Such Thing as Natural Talent&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Before going any further, let’s address the myth of natural talent. I hear it all the time: “Oh, she’s just a natural salesperson.” “He is a born closer.” It’s pure BS. I’ve coached plenty of “naturals” who failed because they relied on charm instead of working to master the craft. &lt;/p&gt;
&lt;p&gt;True sales excellence isn’t about what you were born with—it’s about process and skills. And skills are built through the discipline to do the boring, repetitive work.&lt;/p&gt;
&lt;p&gt;Take Jerry Rice, widely considered the greatest wide receiver in NFL history. Was he the most naturally gifted athlete? No. He wasn’t the fastest, strongest or the tallest. But his work ethic was legendary.&lt;/p&gt;
&lt;p&gt;His off-season hill training program was so grueling that teammates who tried to join him would literally vomit. He would run the same routes thousands of times until they were perfect. He would catch hundreds of balls after practice when everyone else had gone home.&lt;/p&gt;
&lt;p&gt;That’s not natural talent—that’s an unnatural commitment to doing the boring work. The truth is that repetition is the mother of skill. &lt;/p&gt;
&lt;h2 id=&#34;h-greatness-has-a-price&#34;&gt;&lt;strong&gt;Greatness Has a Price&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Before the Beatles became famous, they played over 1,200 live shows in Hamburg, Germany. They would play eight hours a night, seven days a week. That’s over 10,000 hours of practice in just a few years. That’s what made them the Beatles—not just natural musical ability, but thousands of hours of repetitive performance when nobody knew who they were.&lt;/p&gt;
&lt;p&gt;So here’s the bottom line: Greatness has a price. And that price is paid in advance through boring, repetitive, often uncomfortable work. If you want to be elite—whether in sales, sports, music, leadership, or any other field—you must embrace the boring work. You must fall in love with the process. You must find joy in the small improvements, the tiny victories, the gradual mastery that comes from doing the same things over and over again, but doing them better each time.&lt;/p&gt;
&lt;p&gt;There are no shortcuts. There are no hacks. There is only dedicated focus and putting in the work. &lt;/p&gt;
&lt;p&gt;So when it’s the end of the day and everyone else around you is packing up and going home, when that little voice inside your head tells you it’s ok to quit, shake it off and make one more call because that is the price of greatness. &lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Learn how to master LinkedIn for prospecting sequences and pipeline building in Jeb’s brand new book: &lt;strong&gt;&lt;a href=&#34;https://www.amazon.com/LinkedIn-Edge-Sales-Strategies-Unleashing/dp/1394316712/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt;The LinkedIn Edge&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Mon, 05 May 2025 01:18:00 &#43;0000</pubDate>
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                <itunes:title>Self-Awareness: The Hidden Sales Skill</itunes:title>
                <title>Self-Awareness: The Hidden Sales Skill</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Here&amp;#8217;s the brutal truth: Self-awareness is the ultimate sales skill.&lt;/p&gt;
&lt;p&gt;We obsess over skills like closing techniques, objection handling, and prospecting cadence. But self-awareness is the real make-or-break. Self-awareness is the lever that separates ethical, high-performance sellers from out-of-touch order takers.&lt;/p&gt;
&lt;p&gt;If you’re not self-aware, you’re leaving money on the table and damaging trust.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sales-without-self-awareness-is-a-wrecking-ball&#34;&gt;&lt;strong&gt;Sales Without Self-Awareness is a Wrecking Ball&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let’s get honest. Lack of &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/why-emotional-intelligence-is-a-critical-strength-for-salespeople/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;self-awareness&lt;/a&gt;&lt;/strong&gt; is a deal-killer. It’s what causes reps to:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Over-talk and under-listen&lt;/li&gt;
&lt;li&gt;Project their objections onto the buyer&lt;/li&gt;
&lt;li&gt;Miss subtle cues because they’re too focused on a static script&lt;/li&gt;
&lt;li&gt;Push when they should pause&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This isn’t just a skill gap—it’s a blind spot. When you don’t know how best to connect with your prospect because you’re not listening—that’s a dangerous place to sell from.&lt;/p&gt;
&lt;p&gt;Self-awareness is your internal compass. Without it, you can’t navigate objections, establish trust, or conduct a real discovery conversation. You can’t be Here&amp;#8217;s the brutal truth: Self-awareness is the ultimate sales skill.&lt;/p&gt;
&lt;p&gt;We obsess over skills like closing techniques, objection handling, and prospecting cadence. But self-awareness is the real make-or-break. Self-awareness is the lever that separates ethical, high-performance sellers from out-of-touch order takers.&lt;/p&gt;
&lt;p&gt;If you’re not self-aware, you’re leaving money on the table and damaging trust.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-ego-trap-overconfidence-kills-awareness&#34;&gt;&lt;strong&gt;The Ego Trap: Overconfidence Kills Awareness&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;It might seem counterintuitive, but your biggest blind spot in sales might be your own ego.&lt;/p&gt;
&lt;p&gt;Close a few deals, and suddenly you stop prepping, shortcut discovery, and assume you know the buyer. That’s when self-awareness can tank.&lt;/p&gt;
&lt;p&gt;Confidence is good until it turns into arrogance. When you stop reflecting, stop asking questions, and stop listening, you lose your edge. Sales is a what ’s-happening-today game. Yesterday’s win doesn’t guarantee today’s deal.&lt;/p&gt;
&lt;p&gt;Top sellers stay humble enough to ask:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt; “Did I connect, or just perform?”&lt;/li&gt;
&lt;li&gt; “Am I guiding, or just trying to sound impressive?”&lt;/li&gt;
&lt;li&gt;“Does my solution fit their problem, or am I just trying to land a quick deal?”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The most crucial part of self-awareness? Checking your mindset—and your overconfidence—before it derails a lucrative deal.&lt;/p&gt;
&lt;p&gt;Ego says you’ve got it handled. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/sales-eq-selling-with-stories/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Self-awareness&lt;/a&gt;&lt;/strong&gt; asks if that’s really true.&lt;/p&gt;
&lt;p&gt;Only one of those gets you to President&amp;#8217;s Club.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-two-lanes-of-emotionally-intelligent-awareness&#34;&gt;&lt;strong&gt;The Two Lanes of Emotionally Intelligent Awareness&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Awareness in sales isn’t just about having “emotional intelligence” and keeping arrogance in check. It’s about two critical lanes:&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-1-seller-self-awareness&#34;&gt;&lt;strong&gt;1. Seller Self-Awareness&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;You must know how your tone, presence, and mindset affect the buyer. That means recognizing when:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;You’re chasing approval instead of guiding decisions&lt;/li&gt;
&lt;li&gt;You’re hesitating out of fear of rejection&lt;/li&gt;
&lt;li&gt;You’re overexplaining because you&amp;#8217;re insecure&lt;/li&gt;
&lt;li&gt;You&amp;#8217;re emotionally reacting instead of staying neutral&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Top sellers audit themselves for these moments constantly. They ask:&amp;#160;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;em&gt;&amp;#8220;Was I too defensive there?&amp;#8221;&lt;/em&gt;&lt;/li&gt;
&lt;li&gt; &lt;em&gt;&amp;#8220;Did I listen or just wait to talk?&amp;#8221;&lt;/em&gt; &lt;/li&gt;
&lt;li&gt;&lt;em&gt;&amp;#8220;Am I showing up with certainty or neediness?&amp;#8221;&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;A self-inventory is no picnic. But this self-audit allows the elite to stay composed, curious, and in control—especially when things get tense.&lt;/p&gt;
&lt;h4 class=&#34;wp-block-heading&#34; id=&#34;h-2-buyer-s-state-awareness&#34;&gt;&lt;strong&gt;2. Buyer’s State Awareness&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;A self-aware seller is tuned in. They&amp;#8217;re not just listening to &lt;em&gt;what&lt;/em&gt; is said, but &lt;em&gt;why&lt;/em&gt; it’s being said, and what&lt;em&gt; isn’t being said at all.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/?post_type=post&amp;#38;p=14174&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Consultative selling&lt;/a&gt;&lt;/strong&gt; is all about &lt;em&gt;sensing, &lt;/em&gt;so it’s:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Knowing when a buyer’s guard is up&lt;/li&gt;
&lt;li&gt;Being alert to when they’re overwhelmed&lt;/li&gt;
&lt;li&gt;Learning when they’re intrigued but afraid to say yes&lt;/li&gt;
&lt;li&gt;Watching the micro-expressions&lt;/li&gt;
&lt;li&gt;Noticing the shift in tone&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The best lead by aligning with the buyer’s state. By understanding the buyer’s motivations, emotional triggers, and decision-making pace, self-aware sellers engage in deal-making, not manipulation.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-self-awareness-might-be-new-to-you&#34;&gt;&lt;strong&gt;Self-Awareness Might Be New to You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So there’s no doubt self-awareness nets meetings and closes deals. But here’s the problem: Most sellers have never been coached to insightfully reflect.&amp;#160;&lt;/p&gt;
&lt;p&gt;They’re trained on scripts, not self-regulation. They’re told to “just make the calls,” but not how to manage the emotions that come with rejection, hesitation, or being ghosted.&lt;/p&gt;
&lt;p&gt;It’s easy to understand the challenges. Not everyone is naturally wired to be self-reflective. Many think confidence means speaking first, talking fast, and sounding “impressive.” But what buyers respond to—what makes real deals happen—is slowing down, paying attention, and &lt;em&gt;showing up with awareness&lt;/em&gt; instead of ego.&lt;/p&gt;
&lt;p&gt;Want to change? Practice more, seek more feedback, and &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/are-you-coachable-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;become coachable&lt;/a&gt;&lt;/strong&gt;. Spend time reflecting on past sales and buyer needs. Most importantly, listen—to buyers, mentors, and yourself.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-build-awareness-because-it-s-not-optional-anymore&#34;&gt;&lt;strong&gt;How to Build Awareness (Because It’s Not Optional Anymore)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you want to become more self-aware in sales, start with these actionable items:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Record Your Calls&lt;/strong&gt; – Listen back not to critique performance, but to observe &lt;em&gt;how you show up&lt;/em&gt;. Were you tense? Rushed? Defensive? Detached?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ask for Feedback Often&lt;/strong&gt; – From your coach, your peers, even your buyers. How do people &lt;em&gt;feel&lt;/em&gt; when they interact with you?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track Emotional Triggers&lt;/strong&gt; – What rattles you in a sales conversation? Is it a certain objection? A tone of voice? A personality type?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Practice Presence&lt;/strong&gt; – Before each call, take 60 seconds to breathe and ground yourself. Think: Where are my feet? What am I doing &lt;em&gt;right now&lt;/em&gt;? How can I be more present for my buyer?&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-rainmakers-are-masters-of-self&#34;&gt;&lt;strong&gt;Rainmakers are Masters of Self&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The best sellers aren’t just good at tactics. They’re &lt;em&gt;masters of self.&lt;/em&gt; They can read the room, check their own ego, and adapt in real time, because they’re paying attention to what &lt;em&gt;actually matters. &lt;/em&gt;They’re watching their buyer, keying into clues about their mindset, and putting the prospect’s needs first.&lt;/p&gt;
&lt;p&gt;If you want to become a consultative, trusted advisor—and sell with ethics, excellence, and compassion—start by turning inward. That’s where the real work begins.&lt;/p&gt;
&lt;p&gt;And the best part? Self-awareness is a skill. That means it’s trainable. It simply demands intention.&lt;/p&gt;
&lt;p&gt;So look honestly into the mirror and start turning your self-awareness blind spot into an asset.&lt;/p&gt;
&lt;p&gt;Ready to double-down on your self-awareness and set a goal to become a more consultative seller? Download our FREE Sales Gravy &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/goalguide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Goal Planning Guide here&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Here’s the brutal truth: Self-awareness is the ultimate sales skill.</p>
<p>We obsess over skills like closing techniques, objection handling, and prospecting cadence. But self-awareness is the real make-or-break. Self-awareness is the lever that separates ethical, high-performance sellers from out-of-touch order takers.</p>
<p>If you’re not self-aware, you’re leaving money on the table and damaging trust.</p>
<h2 id="h-sales-without-self-awareness-is-a-wrecking-ball"><strong>Sales Without Self-Awareness is a Wrecking Ball</strong></h2>
<p>Let’s get honest. Lack of <strong><a href="https://salesgravy.com/why-emotional-intelligence-is-a-critical-strength-for-salespeople/" rel="nofollow">self-awareness</a></strong> is a deal-killer. It’s what causes reps to:</p>
<ul>
<li>Over-talk and under-listen</li>
<li>Project their objections onto the buyer</li>
<li>Miss subtle cues because they’re too focused on a static script</li>
<li>Push when they should pause</li>
</ul>
<p>This isn’t just a skill gap—it’s a blind spot. When you don’t know how best to connect with your prospect because you’re not listening—that’s a dangerous place to sell from.</p>
<p>Self-awareness is your internal compass. Without it, you can’t navigate objections, establish trust, or conduct a real discovery conversation. You can’t be Here’s the brutal truth: Self-awareness is the ultimate sales skill.</p>
<p>We obsess over skills like closing techniques, objection handling, and prospecting cadence. But self-awareness is the real make-or-break. Self-awareness is the lever that separates ethical, high-performance sellers from out-of-touch order takers.</p>
<p>If you’re not self-aware, you’re leaving money on the table and damaging trust.</p>
<h2 id="h-the-ego-trap-overconfidence-kills-awareness"><strong>The Ego Trap: Overconfidence Kills Awareness</strong></h2>
<p>It might seem counterintuitive, but your biggest blind spot in sales might be your own ego.</p>
<p>Close a few deals, and suddenly you stop prepping, shortcut discovery, and assume you know the buyer. That’s when self-awareness can tank.</p>
<p>Confidence is good until it turns into arrogance. When you stop reflecting, stop asking questions, and stop listening, you lose your edge. Sales is a what ’s-happening-today game. Yesterday’s win doesn’t guarantee today’s deal.</p>
<p>Top sellers stay humble enough to ask:</p>
<ul>
<li> “Did I connect, or just perform?”</li>
<li> “Am I guiding, or just trying to sound impressive?”</li>
<li>“Does my solution fit their problem, or am I just trying to land a quick deal?”</li>
</ul>
<p>The most crucial part of self-awareness? Checking your mindset—and your overconfidence—before it derails a lucrative deal.</p>
<p>Ego says you’ve got it handled. <strong><a href="https://salesgravy.com/sales-eq-selling-with-stories/" rel="nofollow">Self-awareness</a></strong> asks if that’s really true.</p>
<p>Only one of those gets you to President’s Club.</p>
<h2 id="h-the-two-lanes-of-emotionally-intelligent-awareness"><strong>The Two Lanes of Emotionally Intelligent Awareness</strong></h2>
<p>Awareness in sales isn’t just about having “emotional intelligence” and keeping arrogance in check. It’s about two critical lanes:</p>
<h4 id="h-1-seller-self-awareness"><strong>1. Seller Self-Awareness</strong></h4>
<p>You must know how your tone, presence, and mindset affect the buyer. That means recognizing when:</p>
<ul>
<li>You’re chasing approval instead of guiding decisions</li>
<li>You’re hesitating out of fear of rejection</li>
<li>You’re overexplaining because you’re insecure</li>
<li>You’re emotionally reacting instead of staying neutral</li>
</ul>
<p>Top sellers audit themselves for these moments constantly. They ask: </p>
<ul>
<li><em>“Was I too defensive there?”</em></li>
<li> <em>“Did I listen or just wait to talk?”</em> </li>
<li><em>“Am I showing up with certainty or neediness?”</em></li>
</ul>
<p>A self-inventory is no picnic. But this self-audit allows the elite to stay composed, curious, and in control—especially when things get tense.</p>
<h4 id="h-2-buyer-s-state-awareness"><strong>2. Buyer’s State Awareness</strong></h4>
<p>A self-aware seller is tuned in. They’re not just listening to <em>what</em> is said, but <em>why</em> it’s being said, and what<em> isn’t being said at all.</em></p>
<p><strong><a href="https://salesgravy.com/?p=14174&post_type=post" rel="nofollow">Consultative selling</a></strong> is all about <em>sensing, </em>so it’s:</p>
<ul>
<li>Knowing when a buyer’s guard is up</li>
<li>Being alert to when they’re overwhelmed</li>
<li>Learning when they’re intrigued but afraid to say yes</li>
<li>Watching the micro-expressions</li>
<li>Noticing the shift in tone</li>
</ul>
<p>The best lead by aligning with the buyer’s state. By understanding the buyer’s motivations, emotional triggers, and decision-making pace, self-aware sellers engage in deal-making, not manipulation. </p>
<h2 id="h-self-awareness-might-be-new-to-you"><strong>Self-Awareness Might Be New to You</strong></h2>
<p>So there’s no doubt self-awareness nets meetings and closes deals. But here’s the problem: Most sellers have never been coached to insightfully reflect. </p>
<p>They’re trained on scripts, not self-regulation. They’re told to “just make the calls,” but not how to manage the emotions that come with rejection, hesitation, or being ghosted.</p>
<p>It’s easy to understand the challenges. Not everyone is naturally wired to be self-reflective. Many think confidence means speaking first, talking fast, and sounding “impressive.” But what buyers respond to—what makes real deals happen—is slowing down, paying attention, and <em>showing up with awareness</em> instead of ego.</p>
<p>Want to change? Practice more, seek more feedback, and <strong><a href="https://salesgravy.com/are-you-coachable-money-monday/" rel="nofollow">become coachable</a></strong>. Spend time reflecting on past sales and buyer needs. Most importantly, listen—to buyers, mentors, and yourself.</p>
<h2 id="h-how-to-build-awareness-because-it-s-not-optional-anymore"><strong>How to Build Awareness (Because It’s Not Optional Anymore)</strong></h2>
<p>If you want to become more self-aware in sales, start with these actionable items:</p>
<ol>
<li><strong>Record Your Calls</strong> – Listen back not to critique performance, but to observe <em>how you show up</em>. Were you tense? Rushed? Defensive? Detached?</li>
<li><strong>Ask for Feedback Often</strong> – From your coach, your peers, even your buyers. How do people <em>feel</em> when they interact with you?</li>
<li><strong>Track Emotional Triggers</strong> – What rattles you in a sales conversation? Is it a certain objection? A tone of voice? A personality type?</li>
<li><strong>Practice Presence</strong> – Before each call, take 60 seconds to breathe and ground yourself. Think: Where are my feet? What am I doing <em>right now</em>? How can I be more present for my buyer?</li>
</ol>
<h2 id="h-rainmakers-are-masters-of-self"><strong>Rainmakers are Masters of Self</strong></h2>
<p>The best sellers aren’t just good at tactics. They’re <em>masters of self.</em> They can read the room, check their own ego, and adapt in real time, because they’re paying attention to what <em>actually matters. </em>They’re watching their buyer, keying into clues about their mindset, and putting the prospect’s needs first.</p>
<p>If you want to become a consultative, trusted advisor—and sell with ethics, excellence, and compassion—start by turning inward. That’s where the real work begins.</p>
<p>And the best part? Self-awareness is a skill. That means it’s trainable. It simply demands intention.</p>
<p>So look honestly into the mirror and start turning your self-awareness blind spot into an asset.</p>
<p>Ready to double-down on your self-awareness and set a goal to become a more consultative seller? Download our FREE Sales Gravy <strong><a href="https://salesgravy.com/goalguide/" rel="nofollow">Goal Planning Guide here</a>.</strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Here’s the brutal truth: Self-awareness is the ultimate sales skill.&lt;/p&gt;
&lt;p&gt;We obsess over skills like closing techniques, objection handling, and prospecting cadence. But self-awareness is the real make-or-break. Self-awareness is the lever that separates ethical, high-performance sellers from out-of-touch order takers.&lt;/p&gt;
&lt;p&gt;If you’re not self-aware, you’re leaving money on the table and damaging trust.&lt;/p&gt;
&lt;h2 id=&#34;h-sales-without-self-awareness-is-a-wrecking-ball&#34;&gt;&lt;strong&gt;Sales Without Self-Awareness is a Wrecking Ball&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let’s get honest. Lack of &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/why-emotional-intelligence-is-a-critical-strength-for-salespeople/&#34; rel=&#34;nofollow&#34;&gt;self-awareness&lt;/a&gt;&lt;/strong&gt; is a deal-killer. It’s what causes reps to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Over-talk and under-listen&lt;/li&gt;
&lt;li&gt;Project their objections onto the buyer&lt;/li&gt;
&lt;li&gt;Miss subtle cues because they’re too focused on a static script&lt;/li&gt;
&lt;li&gt;Push when they should pause&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This isn’t just a skill gap—it’s a blind spot. When you don’t know how best to connect with your prospect because you’re not listening—that’s a dangerous place to sell from.&lt;/p&gt;
&lt;p&gt;Self-awareness is your internal compass. Without it, you can’t navigate objections, establish trust, or conduct a real discovery conversation. You can’t be Here’s the brutal truth: Self-awareness is the ultimate sales skill.&lt;/p&gt;
&lt;p&gt;We obsess over skills like closing techniques, objection handling, and prospecting cadence. But self-awareness is the real make-or-break. Self-awareness is the lever that separates ethical, high-performance sellers from out-of-touch order takers.&lt;/p&gt;
&lt;p&gt;If you’re not self-aware, you’re leaving money on the table and damaging trust.&lt;/p&gt;
&lt;h2 id=&#34;h-the-ego-trap-overconfidence-kills-awareness&#34;&gt;&lt;strong&gt;The Ego Trap: Overconfidence Kills Awareness&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;It might seem counterintuitive, but your biggest blind spot in sales might be your own ego.&lt;/p&gt;
&lt;p&gt;Close a few deals, and suddenly you stop prepping, shortcut discovery, and assume you know the buyer. That’s when self-awareness can tank.&lt;/p&gt;
&lt;p&gt;Confidence is good until it turns into arrogance. When you stop reflecting, stop asking questions, and stop listening, you lose your edge. Sales is a what ’s-happening-today game. Yesterday’s win doesn’t guarantee today’s deal.&lt;/p&gt;
&lt;p&gt;Top sellers stay humble enough to ask:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt; “Did I connect, or just perform?”&lt;/li&gt;
&lt;li&gt; “Am I guiding, or just trying to sound impressive?”&lt;/li&gt;
&lt;li&gt;“Does my solution fit their problem, or am I just trying to land a quick deal?”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The most crucial part of self-awareness? Checking your mindset—and your overconfidence—before it derails a lucrative deal.&lt;/p&gt;
&lt;p&gt;Ego says you’ve got it handled. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/sales-eq-selling-with-stories/&#34; rel=&#34;nofollow&#34;&gt;Self-awareness&lt;/a&gt;&lt;/strong&gt; asks if that’s really true.&lt;/p&gt;
&lt;p&gt;Only one of those gets you to President’s Club.&lt;/p&gt;
&lt;h2 id=&#34;h-the-two-lanes-of-emotionally-intelligent-awareness&#34;&gt;&lt;strong&gt;The Two Lanes of Emotionally Intelligent Awareness&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Awareness in sales isn’t just about having “emotional intelligence” and keeping arrogance in check. It’s about two critical lanes:&lt;/p&gt;
&lt;h4 id=&#34;h-1-seller-self-awareness&#34;&gt;&lt;strong&gt;1. Seller Self-Awareness&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;You must know how your tone, presence, and mindset affect the buyer. That means recognizing when:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;You’re chasing approval instead of guiding decisions&lt;/li&gt;
&lt;li&gt;You’re hesitating out of fear of rejection&lt;/li&gt;
&lt;li&gt;You’re overexplaining because you’re insecure&lt;/li&gt;
&lt;li&gt;You’re emotionally reacting instead of staying neutral&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Top sellers audit themselves for these moments constantly. They ask: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;em&gt;“Was I too defensive there?”&lt;/em&gt;&lt;/li&gt;
&lt;li&gt; &lt;em&gt;“Did I listen or just wait to talk?”&lt;/em&gt; &lt;/li&gt;
&lt;li&gt;&lt;em&gt;“Am I showing up with certainty or neediness?”&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;A self-inventory is no picnic. But this self-audit allows the elite to stay composed, curious, and in control—especially when things get tense.&lt;/p&gt;
&lt;h4 id=&#34;h-2-buyer-s-state-awareness&#34;&gt;&lt;strong&gt;2. Buyer’s State Awareness&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;A self-aware seller is tuned in. They’re not just listening to &lt;em&gt;what&lt;/em&gt; is said, but &lt;em&gt;why&lt;/em&gt; it’s being said, and what&lt;em&gt; isn’t being said at all.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/?p=14174&amp;post_type=post&#34; rel=&#34;nofollow&#34;&gt;Consultative selling&lt;/a&gt;&lt;/strong&gt; is all about &lt;em&gt;sensing, &lt;/em&gt;so it’s:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Knowing when a buyer’s guard is up&lt;/li&gt;
&lt;li&gt;Being alert to when they’re overwhelmed&lt;/li&gt;
&lt;li&gt;Learning when they’re intrigued but afraid to say yes&lt;/li&gt;
&lt;li&gt;Watching the micro-expressions&lt;/li&gt;
&lt;li&gt;Noticing the shift in tone&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The best lead by aligning with the buyer’s state. By understanding the buyer’s motivations, emotional triggers, and decision-making pace, self-aware sellers engage in deal-making, not manipulation. &lt;/p&gt;
&lt;h2 id=&#34;h-self-awareness-might-be-new-to-you&#34;&gt;&lt;strong&gt;Self-Awareness Might Be New to You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;So there’s no doubt self-awareness nets meetings and closes deals. But here’s the problem: Most sellers have never been coached to insightfully reflect. &lt;/p&gt;
&lt;p&gt;They’re trained on scripts, not self-regulation. They’re told to “just make the calls,” but not how to manage the emotions that come with rejection, hesitation, or being ghosted.&lt;/p&gt;
&lt;p&gt;It’s easy to understand the challenges. Not everyone is naturally wired to be self-reflective. Many think confidence means speaking first, talking fast, and sounding “impressive.” But what buyers respond to—what makes real deals happen—is slowing down, paying attention, and &lt;em&gt;showing up with awareness&lt;/em&gt; instead of ego.&lt;/p&gt;
&lt;p&gt;Want to change? Practice more, seek more feedback, and &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/are-you-coachable-money-monday/&#34; rel=&#34;nofollow&#34;&gt;become coachable&lt;/a&gt;&lt;/strong&gt;. Spend time reflecting on past sales and buyer needs. Most importantly, listen—to buyers, mentors, and yourself.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-build-awareness-because-it-s-not-optional-anymore&#34;&gt;&lt;strong&gt;How to Build Awareness (Because It’s Not Optional Anymore)&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you want to become more self-aware in sales, start with these actionable items:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Record Your Calls&lt;/strong&gt; – Listen back not to critique performance, but to observe &lt;em&gt;how you show up&lt;/em&gt;. Were you tense? Rushed? Defensive? Detached?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ask for Feedback Often&lt;/strong&gt; – From your coach, your peers, even your buyers. How do people &lt;em&gt;feel&lt;/em&gt; when they interact with you?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track Emotional Triggers&lt;/strong&gt; – What rattles you in a sales conversation? Is it a certain objection? A tone of voice? A personality type?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Practice Presence&lt;/strong&gt; – Before each call, take 60 seconds to breathe and ground yourself. Think: Where are my feet? What am I doing &lt;em&gt;right now&lt;/em&gt;? How can I be more present for my buyer?&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-rainmakers-are-masters-of-self&#34;&gt;&lt;strong&gt;Rainmakers are Masters of Self&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The best sellers aren’t just good at tactics. They’re &lt;em&gt;masters of self.&lt;/em&gt; They can read the room, check their own ego, and adapt in real time, because they’re paying attention to what &lt;em&gt;actually matters. &lt;/em&gt;They’re watching their buyer, keying into clues about their mindset, and putting the prospect’s needs first.&lt;/p&gt;
&lt;p&gt;If you want to become a consultative, trusted advisor—and sell with ethics, excellence, and compassion—start by turning inward. That’s where the real work begins.&lt;/p&gt;
&lt;p&gt;And the best part? Self-awareness is a skill. That means it’s trainable. It simply demands intention.&lt;/p&gt;
&lt;p&gt;So look honestly into the mirror and start turning your self-awareness blind spot into an asset.&lt;/p&gt;
&lt;p&gt;Ready to double-down on your self-awareness and set a goal to become a more consultative seller? Download our FREE Sales Gravy &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/goalguide/&#34; rel=&#34;nofollow&#34;&gt;Goal Planning Guide here&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/self-awareness-the-hidden-sales-skill/</link>
                <pubDate>Thu, 01 May 2025 22:00:00 &#43;0000</pubDate>
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                <itunes:title>3 Powerful Ways to Handle the “I’m In a Meeting!” Objection (Ask Jeb)</itunes:title>
                <title>3 Powerful Ways to Handle the “I’m In a Meeting!” Objection (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;If you&amp;#8217;re doing any kind of cold calling or prospecting, you&amp;#8217;ll eventually hear this objection: &amp;#8220;I&amp;#8217;m in a meeting right now.&amp;#8221; Paul Wise, a heavy cold caller from Normandy, France, targets product managers at software companies and says that nine times out of ten when he gets a decision-maker on the phone, they claim to be &amp;#8220;in a meeting.&amp;#8221;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-three-ways-to-handle-the-i-m-in-a-meeting-prospecting-objection&#34;&gt;Three Ways to Handle the &amp;#8220;I&amp;#8217;m in a Meeting&amp;#8221; Prospecting Objection&lt;/h2&gt;
&lt;p&gt;As I explained to Paul, how you respond in that moment can make or break your opportunity to move forward.&lt;/p&gt;
&lt;p&gt;First, let&amp;#8217;s acknowledge something important: If someone is genuinely in the middle of an important meeting, they typically don&amp;#8217;t answer calls from unknown numbers. The fact that they picked up your call suggests they might not be as unavailable as they claim.&lt;/p&gt;
&lt;p&gt;That said, they might be between meetings, heading into a meeting, or simply using this as a brush-off technique. Regardless of their true situation, you need an objection handling &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/prospecting-secrets-to-stand-out-in-a-noisy-world-ask-jeb/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;strategy&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Based on my conversation with Paul, here are three effective approaches to handle this common situation:&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-approach-1-the-quick-pitch-strategy&#34;&gt;Approach #1: The Quick Pitch Strategy&lt;/h2&gt;
&lt;p&gt;This is what Paul has been doing: When he gets someone on the phone who says they&amp;#8217;re in a meeting, he delivers his DMX (Decision Maker Express) pitch as quickly as possible, then tries to secure a meeting.&lt;/p&gt;
&lt;p&gt;Paul mentioned this sometimes works for him. He gets the meeting scheduled, then works hard to ensure they show up by &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;engaging with them on LinkedIn&lt;/a&gt;,&lt;/strong&gt; sending follow-up emails, and basically &amp;#8220;surrounding&amp;#8221; them with touch points.&lt;/p&gt;
&lt;p&gt;The upside: You&amp;#8217;ve got them on the line, so why not take your shot? The downside: Rushing through your pitch can make you sound desperate and reduce your effectiveness.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;When to use it:&lt;/strong&gt; If you have a high-energy personality and can deliver a compelling, concise pitch without sounding rushed, this approach can work. It&amp;#8217;s especially effective if you have a solid follow-up strategy to ensure they show up to the meeting.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-approach-2-the-acknowledge-and-pivot-strategy&#34;&gt;Approach #2: The Acknowledge and Pivot Strategy&lt;/h2&gt;
&lt;p&gt;Instead of trying to pitch someone who&amp;#8217;s claimed to be busy, simply acknowledge their situation and pivot directly to scheduling:&lt;/p&gt;
&lt;p&gt;&amp;#8220;I totally expected you to be in a meeting and not able to talk. That&amp;#8217;s exactly why I called—to find a time that&amp;#8217;s more convenient for you. Why don&amp;#8217;t I send you a meeting invite for Thursday at 2:00, and then we can get together when you do have time to talk?&amp;#8221;&lt;/p&gt;
&lt;p&gt;This approach demonstrates respect for their time while simultaneously accomplishing your objective of setting an appointment.&lt;/p&gt;
&lt;p&gt;What happens next reveals a lot:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;If they agree to the meeting, you&amp;#8217;ve accomplished your goal without the rushed pitch.&lt;/li&gt;
&lt;li&gt;If they ask, &amp;#8220;Who are you again?&amp;#8221; they&amp;#8217;re actually signaling they have more time than they initially let on.&lt;/li&gt;
&lt;li&gt;If they say they&amp;#8217;re not available Thursday, they&amp;#8217;re engaging in a scheduling conversation—which means they&amp;#8217;re interested enough to find an alternative time.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;When to use it:&lt;/strong&gt; This works particularly well when you sense the prospect is genuinely busy, but they might be interested with the right approach. It&amp;#8217;s respectful, professional, and surprisingly effective.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-approach-3-the-non-complementary-behavior-strategy&#34;&gt;Approach #3: The Non-Complementary Behavior Strategy&lt;/h2&gt;
&lt;p&gt;This is my personal favorite because it uses psychology to your advantage.&lt;/p&gt;
&lt;p&gt;When the prospect answers with high energy, saying they&amp;#8217;re busy or in a meeting, don&amp;#8217;t match their energy. Instead, deliberately slow down and use a calm, relaxed tone:&lt;/p&gt;
&lt;p&gt;&amp;#8220;Totally get that. I figured you would be busy. Look, I only have two questions.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Then—and this is critical—be quiet. Let the silence do the work.&lt;/p&gt;
&lt;p&gt;If they truly have no time, they&amp;#8217;ll hang up. But most won&amp;#8217;t. Instead, they&amp;#8217;ll likely say something like, &amp;#8220;Okay, but go fast.&amp;#8221;&lt;/p&gt;
&lt;p&gt;Now you need to ask a question that gets them engaged—something they can easily answer that reveals qualification information:&lt;/p&gt;
&lt;p&gt;&amp;#8220;How many data points are you connected to in your current configuration?&amp;#8221;&lt;/p&gt;
&lt;p&gt;The magic happens in what follows:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;If they answer quickly and try to end the call, say: &amp;#8220;That&amp;#8217;s exactly why we need to get together. Let me send you a meeting invite for Thursday at 2:00.&amp;#8221;&lt;/li&gt;
&lt;li&gt;If they slow down and give you detailed information, you&amp;#8217;ve got them talking. Ask another question and build momentum.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The key to this approach is using non-complementary behavior—when they speed up, you slow down. This &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-handle-the-how-much-does-it-cost-objection/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;pattern interrupt&lt;/a&gt; &lt;/strong&gt;makes you stand out from every other salesperson they&amp;#8217;ve encountered.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;When to use it:&lt;/strong&gt; This approach works best when you sense the prospect isn&amp;#8217;t actually as busy as they claim, but is using &amp;#8220;I&amp;#8217;m in a meeting&amp;#8221; as a reflexive defense mechanism.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-reading-the-situation-matters&#34;&gt;Reading the Situation Matters&lt;/h2&gt;
&lt;p&gt;Regardless of which approach you choose, pay close attention to how they respond to your first question:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;If they answer slowly and thoughtfully, they likely have more time than they initially claimed&lt;/li&gt;
&lt;li&gt;If they&amp;#8217;re genuinely rushing, respect that and pivot to scheduling&lt;/li&gt;
&lt;li&gt;If they hang up immediately, you&amp;#8217;ve lost nothing—they weren&amp;#8217;t going to talk anyway&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The best strategy depends on several factors:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Your personal style:&lt;/strong&gt; Paul has a high-energy, engaging personality that makes the quick pitch approach viable for him. Know your strengths.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Your results:&lt;/strong&gt; As I told Paul, if what you&amp;#8217;re doing is working, keep doing it. If your show rate for meetings is poor, try a different approach.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;The prospect&amp;#8217;s tone:&lt;/strong&gt; Listen carefully to how they say &amp;#8220;I&amp;#8217;m in a meeting.&amp;#8221; Sometimes their tone will tell you which approach is most likely to succeed.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Test and measure:&lt;/strong&gt; Try all three approaches with different prospects and track your results. The data will tell you which method works best for your specific situation.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;How you handle this moment separates average salespeople from top performers. The best reps have multiple strategies ready and know when to deploy each one.&lt;/p&gt;
&lt;p&gt;Remember, in sales, &lt;a href=&#34;https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;objections aren&amp;#8217;t roadblocks&lt;/strong&gt;&lt;/a&gt;—they&amp;#8217;re detours that lead to the same destination. Master these three approaches to the &amp;#8220;I&amp;#8217;m in a meeting&amp;#8221; objection, and you&amp;#8217;ll turn what most salespeople see as a dead end into a pathway to more meetings and more deals.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want more sales tips and strategies for overcoming prospecting objections? Download Jeb Blount&amp;#8217;s FREE &lt;em&gt;&lt;a href=&#34;https://salesgravy.com/objections-book-club-guide/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Objections&lt;/strong&gt; &lt;strong&gt;Book Club Guide&lt;/strong&gt;&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;

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Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>If you’re doing any kind of cold calling or prospecting, you’ll eventually hear this objection: “I’m in a meeting right now.” Paul Wise, a heavy cold caller from Normandy, France, targets product managers at software companies and says that nine times out of ten when he gets a decision-maker on the phone, they claim to be “in a meeting.”</p>
<h2 id="h-three-ways-to-handle-the-i-m-in-a-meeting-prospecting-objection">Three Ways to Handle the “I’m in a Meeting” Prospecting Objection</h2>
<p>As I explained to Paul, how you respond in that moment can make or break your opportunity to move forward.</p>
<p>First, let’s acknowledge something important: If someone is genuinely in the middle of an important meeting, they typically don’t answer calls from unknown numbers. The fact that they picked up your call suggests they might not be as unavailable as they claim.</p>
<p>That said, they might be between meetings, heading into a meeting, or simply using this as a brush-off technique. Regardless of their true situation, you need an objection handling <strong><a href="https://salesgravy.com/prospecting-secrets-to-stand-out-in-a-noisy-world-ask-jeb/" rel="nofollow">strategy</a>.</strong></p>
<p>Based on my conversation with Paul, here are three effective approaches to handle this common situation:</p>
<h2 id="h-approach-1-the-quick-pitch-strategy">Approach #1: The Quick Pitch Strategy</h2>
<p>This is what Paul has been doing: When he gets someone on the phone who says they’re in a meeting, he delivers his DMX (Decision Maker Express) pitch as quickly as possible, then tries to secure a meeting.</p>
<p>Paul mentioned this sometimes works for him. He gets the meeting scheduled, then works hard to ensure they show up by <strong><a href="https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/" rel="nofollow">engaging with them on LinkedIn</a>,</strong> sending follow-up emails, and basically “surrounding” them with touch points.</p>
<p>The upside: You’ve got them on the line, so why not take your shot? The downside: Rushing through your pitch can make you sound desperate and reduce your effectiveness.</p>
<p><strong>When to use it:</strong> If you have a high-energy personality and can deliver a compelling, concise pitch without sounding rushed, this approach can work. It’s especially effective if you have a solid follow-up strategy to ensure they show up to the meeting.</p>
<h2 id="h-approach-2-the-acknowledge-and-pivot-strategy">Approach #2: The Acknowledge and Pivot Strategy</h2>
<p>Instead of trying to pitch someone who’s claimed to be busy, simply acknowledge their situation and pivot directly to scheduling:</p>
<p>“I totally expected you to be in a meeting and not able to talk. That’s exactly why I called—to find a time that’s more convenient for you. Why don’t I send you a meeting invite for Thursday at 2:00, and then we can get together when you do have time to talk?”</p>
<p>This approach demonstrates respect for their time while simultaneously accomplishing your objective of setting an appointment.</p>
<p>What happens next reveals a lot:</p>
<ul>
<li>If they agree to the meeting, you’ve accomplished your goal without the rushed pitch.</li>
<li>If they ask, “Who are you again?” they’re actually signaling they have more time than they initially let on.</li>
<li>If they say they’re not available Thursday, they’re engaging in a scheduling conversation—which means they’re interested enough to find an alternative time.</li>
</ul>
<p><strong>When to use it:</strong> This works particularly well when you sense the prospect is genuinely busy, but they might be interested with the right approach. It’s respectful, professional, and surprisingly effective.</p>
<h2 id="h-approach-3-the-non-complementary-behavior-strategy">Approach #3: The Non-Complementary Behavior Strategy</h2>
<p>This is my personal favorite because it uses psychology to your advantage.</p>
<p>When the prospect answers with high energy, saying they’re busy or in a meeting, don’t match their energy. Instead, deliberately slow down and use a calm, relaxed tone:</p>
<p>“Totally get that. I figured you would be busy. Look, I only have two questions.”</p>
<p>Then—and this is critical—be quiet. Let the silence do the work.</p>
<p>If they truly have no time, they’ll hang up. But most won’t. Instead, they’ll likely say something like, “Okay, but go fast.”</p>
<p>Now you need to ask a question that gets them engaged—something they can easily answer that reveals qualification information:</p>
<p>“How many data points are you connected to in your current configuration?”</p>
<p>The magic happens in what follows:</p>
<ul>
<li>If they answer quickly and try to end the call, say: “That’s exactly why we need to get together. Let me send you a meeting invite for Thursday at 2:00.”</li>
<li>If they slow down and give you detailed information, you’ve got them talking. Ask another question and build momentum.</li>
</ul>
<p>The key to this approach is using non-complementary behavior—when they speed up, you slow down. This <strong><a href="https://salesgravy.com/how-to-handle-the-how-much-does-it-cost-objection/" rel="nofollow">pattern interrupt</a> </strong>makes you stand out from every other salesperson they’ve encountered.</p>
<p><strong>When to use it:</strong> This approach works best when you sense the prospect isn’t actually as busy as they claim, but is using “I’m in a meeting” as a reflexive defense mechanism.</p>
<h2 id="h-reading-the-situation-matters">Reading the Situation Matters</h2>
<p>Regardless of which approach you choose, pay close attention to how they respond to your first question:</p>
<ul>
<li>If they answer slowly and thoughtfully, they likely have more time than they initially claimed</li>
<li>If they’re genuinely rushing, respect that and pivot to scheduling</li>
<li>If they hang up immediately, you’ve lost nothing—they weren’t going to talk anyway</li>
</ul>
<p>The best strategy depends on several factors:</p>
<ol>
<li><strong>Your personal style:</strong> Paul has a high-energy, engaging personality that makes the quick pitch approach viable for him. Know your strengths.</li>
<li><strong>Your results:</strong> As I told Paul, if what you’re doing is working, keep doing it. If your show rate for meetings is poor, try a different approach.</li>
<li><strong>The prospect’s tone:</strong> Listen carefully to how they say “I’m in a meeting.” Sometimes their tone will tell you which approach is most likely to succeed.</li>
<li><strong>Test and measure:</strong> Try all three approaches with different prospects and track your results. The data will tell you which method works best for your specific situation.</li>
</ol>
<p>How you handle this moment separates average salespeople from top performers. The best reps have multiple strategies ready and know when to deploy each one.</p>
<p>Remember, in sales, <a href="https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/" rel="nofollow"><strong>objections aren’t roadblocks</strong></a>—they’re detours that lead to the same destination. Master these three approaches to the “I’m in a meeting” objection, and you’ll turn what most salespeople see as a dead end into a pathway to more meetings and more deals.</p>
<hr/>
<p>Want more sales tips and strategies for overcoming prospecting objections? Download Jeb Blount’s FREE <em><a href="https://salesgravy.com/objections-book-club-guide/" rel="nofollow"><strong>Objections</strong> <strong>Book Club Guide</strong></a></em></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;If you’re doing any kind of cold calling or prospecting, you’ll eventually hear this objection: “I’m in a meeting right now.” Paul Wise, a heavy cold caller from Normandy, France, targets product managers at software companies and says that nine times out of ten when he gets a decision-maker on the phone, they claim to be “in a meeting.”&lt;/p&gt;
&lt;h2 id=&#34;h-three-ways-to-handle-the-i-m-in-a-meeting-prospecting-objection&#34;&gt;Three Ways to Handle the “I’m in a Meeting” Prospecting Objection&lt;/h2&gt;
&lt;p&gt;As I explained to Paul, how you respond in that moment can make or break your opportunity to move forward.&lt;/p&gt;
&lt;p&gt;First, let’s acknowledge something important: If someone is genuinely in the middle of an important meeting, they typically don’t answer calls from unknown numbers. The fact that they picked up your call suggests they might not be as unavailable as they claim.&lt;/p&gt;
&lt;p&gt;That said, they might be between meetings, heading into a meeting, or simply using this as a brush-off technique. Regardless of their true situation, you need an objection handling &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/prospecting-secrets-to-stand-out-in-a-noisy-world-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;strategy&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Based on my conversation with Paul, here are three effective approaches to handle this common situation:&lt;/p&gt;
&lt;h2 id=&#34;h-approach-1-the-quick-pitch-strategy&#34;&gt;Approach #1: The Quick Pitch Strategy&lt;/h2&gt;
&lt;p&gt;This is what Paul has been doing: When he gets someone on the phone who says they’re in a meeting, he delivers his DMX (Decision Maker Express) pitch as quickly as possible, then tries to secure a meeting.&lt;/p&gt;
&lt;p&gt;Paul mentioned this sometimes works for him. He gets the meeting scheduled, then works hard to ensure they show up by &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/building-relationships-on-linkedin-engage-dont-pitch-feat-brynne-tillman/&#34; rel=&#34;nofollow&#34;&gt;engaging with them on LinkedIn&lt;/a&gt;,&lt;/strong&gt; sending follow-up emails, and basically “surrounding” them with touch points.&lt;/p&gt;
&lt;p&gt;The upside: You’ve got them on the line, so why not take your shot? The downside: Rushing through your pitch can make you sound desperate and reduce your effectiveness.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;When to use it:&lt;/strong&gt; If you have a high-energy personality and can deliver a compelling, concise pitch without sounding rushed, this approach can work. It’s especially effective if you have a solid follow-up strategy to ensure they show up to the meeting.&lt;/p&gt;
&lt;h2 id=&#34;h-approach-2-the-acknowledge-and-pivot-strategy&#34;&gt;Approach #2: The Acknowledge and Pivot Strategy&lt;/h2&gt;
&lt;p&gt;Instead of trying to pitch someone who’s claimed to be busy, simply acknowledge their situation and pivot directly to scheduling:&lt;/p&gt;
&lt;p&gt;“I totally expected you to be in a meeting and not able to talk. That’s exactly why I called—to find a time that’s more convenient for you. Why don’t I send you a meeting invite for Thursday at 2:00, and then we can get together when you do have time to talk?”&lt;/p&gt;
&lt;p&gt;This approach demonstrates respect for their time while simultaneously accomplishing your objective of setting an appointment.&lt;/p&gt;
&lt;p&gt;What happens next reveals a lot:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;If they agree to the meeting, you’ve accomplished your goal without the rushed pitch.&lt;/li&gt;
&lt;li&gt;If they ask, “Who are you again?” they’re actually signaling they have more time than they initially let on.&lt;/li&gt;
&lt;li&gt;If they say they’re not available Thursday, they’re engaging in a scheduling conversation—which means they’re interested enough to find an alternative time.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;When to use it:&lt;/strong&gt; This works particularly well when you sense the prospect is genuinely busy, but they might be interested with the right approach. It’s respectful, professional, and surprisingly effective.&lt;/p&gt;
&lt;h2 id=&#34;h-approach-3-the-non-complementary-behavior-strategy&#34;&gt;Approach #3: The Non-Complementary Behavior Strategy&lt;/h2&gt;
&lt;p&gt;This is my personal favorite because it uses psychology to your advantage.&lt;/p&gt;
&lt;p&gt;When the prospect answers with high energy, saying they’re busy or in a meeting, don’t match their energy. Instead, deliberately slow down and use a calm, relaxed tone:&lt;/p&gt;
&lt;p&gt;“Totally get that. I figured you would be busy. Look, I only have two questions.”&lt;/p&gt;
&lt;p&gt;Then—and this is critical—be quiet. Let the silence do the work.&lt;/p&gt;
&lt;p&gt;If they truly have no time, they’ll hang up. But most won’t. Instead, they’ll likely say something like, “Okay, but go fast.”&lt;/p&gt;
&lt;p&gt;Now you need to ask a question that gets them engaged—something they can easily answer that reveals qualification information:&lt;/p&gt;
&lt;p&gt;“How many data points are you connected to in your current configuration?”&lt;/p&gt;
&lt;p&gt;The magic happens in what follows:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;If they answer quickly and try to end the call, say: “That’s exactly why we need to get together. Let me send you a meeting invite for Thursday at 2:00.”&lt;/li&gt;
&lt;li&gt;If they slow down and give you detailed information, you’ve got them talking. Ask another question and build momentum.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The key to this approach is using non-complementary behavior—when they speed up, you slow down. This &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-to-handle-the-how-much-does-it-cost-objection/&#34; rel=&#34;nofollow&#34;&gt;pattern interrupt&lt;/a&gt; &lt;/strong&gt;makes you stand out from every other salesperson they’ve encountered.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;When to use it:&lt;/strong&gt; This approach works best when you sense the prospect isn’t actually as busy as they claim, but is using “I’m in a meeting” as a reflexive defense mechanism.&lt;/p&gt;
&lt;h2 id=&#34;h-reading-the-situation-matters&#34;&gt;Reading the Situation Matters&lt;/h2&gt;
&lt;p&gt;Regardless of which approach you choose, pay close attention to how they respond to your first question:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;If they answer slowly and thoughtfully, they likely have more time than they initially claimed&lt;/li&gt;
&lt;li&gt;If they’re genuinely rushing, respect that and pivot to scheduling&lt;/li&gt;
&lt;li&gt;If they hang up immediately, you’ve lost nothing—they weren’t going to talk anyway&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The best strategy depends on several factors:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Your personal style:&lt;/strong&gt; Paul has a high-energy, engaging personality that makes the quick pitch approach viable for him. Know your strengths.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Your results:&lt;/strong&gt; As I told Paul, if what you’re doing is working, keep doing it. If your show rate for meetings is poor, try a different approach.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;The prospect’s tone:&lt;/strong&gt; Listen carefully to how they say “I’m in a meeting.” Sometimes their tone will tell you which approach is most likely to succeed.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Test and measure:&lt;/strong&gt; Try all three approaches with different prospects and track your results. The data will tell you which method works best for your specific situation.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;How you handle this moment separates average salespeople from top performers. The best reps have multiple strategies ready and know when to deploy each one.&lt;/p&gt;
&lt;p&gt;Remember, in sales, &lt;a href=&#34;https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;objections aren’t roadblocks&lt;/strong&gt;&lt;/a&gt;—they’re detours that lead to the same destination. Master these three approaches to the “I’m in a meeting” objection, and you’ll turn what most salespeople see as a dead end into a pathway to more meetings and more deals.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Want more sales tips and strategies for overcoming prospecting objections? Download Jeb Blount’s FREE &lt;em&gt;&lt;a href=&#34;https://salesgravy.com/objections-book-club-guide/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Objections&lt;/strong&gt; &lt;strong&gt;Book Club Guide&lt;/strong&gt;&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/3-powerful-ways-to-handle-the-im-in-a-meeting-objection-ask-jeb/</link>
                <pubDate>Tue, 29 Apr 2025 23:39:00 &#43;0000</pubDate>
                <itunes:duration>721</itunes:duration>
                
                
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                <itunes:title>You Can’t Afford the Luxury of a Negative Thought (Money Monday)</itunes:title>
                <title>You Can’t Afford the Luxury of a Negative Thought (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Self-talk, what you say to yourself internally, manifests itself in your outward attitude and actions. As any elite athlete will tell you, the mental games you play with yourself between your ears will make or break you. When all things are equal, mindset is one thing that separates winners and losers.&lt;/p&gt;
&lt;p&gt;This is one of the reasons that I love golf so much. Once you understand the basic mechanics of the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/5-lessons-from-rory-mcilroys-win-at-the-masters-money-monday/&#34;&gt;golf swing&lt;/a&gt; &lt;/strong&gt;the only thing that really matters is mindset. On every shot your ability to focus, calm your mind, and remain mentally disciplined is the thin line between brilliance and disaster. Allow the wrong thoughts to creep in and before you know it you’ve shanked your shot into a water hazard. &lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-become-what-you-think&#34;&gt;&lt;strong&gt;You Become What You Think&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In golf and in sales, you cannot afford the luxury of a negative thought.&amp;#160;&lt;/p&gt;
&lt;p&gt;Self-talk is crazy powerful. You become what you think. When you expect to win, you’ll win far more often than the person who believes they are going to lose. When you learn how to block out negative thoughts and inputs and remain focused on your process you’ll consistently out perform those who don’t.&amp;#160;&lt;/p&gt;
&lt;p&gt;Understanding this is crucial in these crazy times full of volatility, uncertainty, negativity and divisiveness. In this environment where everything can hit the fan in an instant on any given day, it is super easy to become mired in stinking thinking.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-beware-of-stinking-thinking&#34;&gt;&lt;strong&gt;Beware of Stinking Thinking&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Stinking thinking is the toxic inner soundtrack that loops in your head after a bad conversation with your boss, seeing a negative story on the news or social media, a lost deal, a bad quarter, or hitting five straight voicemails on cold calls. It’s every “Nobody answers the phone anymore,” “No one’s buying in this economy,” or “I’m just not cut out for sales.”line you feed yourself. It’s catastrophizing. It’s victim-talk.&lt;/p&gt;
&lt;p&gt;Imagine the impact on your mindset when your internal conversation is constantly filled with negativity. It’s the mental equivalent of leaving a half-eaten tuna sandwich in your backpack for a week—eventually the smell becomes unbearable.&lt;/p&gt;
&lt;p&gt;Mindset drives attitude, attitude drives behavior, and behavior drives outcomes. When stinking thinking settles in:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Your Reticular Activating System—the brain’s spam filter—starts looking for evidence you’re doomed, and sure enough, you find it.&lt;/li&gt;
&lt;li&gt;Call reluctance skyrockets. You protect your fragile ego instead of filling the pipe and asking confidently for the sale.&lt;/li&gt;
&lt;li&gt;Every “maybe” sounds like a “no,” every objection feels personal, and every tiny setback reinforces the lie that you’re stuck.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Left unchecked, that negative monologue becomes a self-fulfilling prophecy. Your pipeline shrinks, numbers dip, confidence tanks, and pretty soon you’re blaming the market instead of owning the mirror.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-thoughts-are-just-choices&#34;&gt;&lt;strong&gt;Thoughts are Just Choices&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The good news is that thoughts are just choices. You control your mindset. You have the ability to flip the switch from victim to driver. From rain barrel to rainmaker.&amp;#160;&lt;/p&gt;
&lt;p&gt;What you must never forget is that momentum follows mindset, not the other way around. Manage your self-talk and the results follow suit.&amp;#160;&lt;/p&gt;
&lt;p&gt;When your self-talk turns negative, take control and change it. Learn to replace negative self-talk with positive affirmations and statements. Get in the habit of looking in the mirror and answering the question: “What can I control right now?” Focus on that.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-knowing-vs-doing&#34;&gt;&lt;strong&gt;Knowing vs Doing&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Now, here’s the rub, everybody knows self-talk matters. Socrates hammered on it. Marcus Aurelius journaled about it. Your grandmother probably told you to “stop being so negative.” The concept of mental discipline isn’t new, it’s universal.&lt;/p&gt;
&lt;p&gt;But intellectual agreement and day-to-day execution are two very different zip codes. You can post quotes from every Stoic on LinkedIn and still spend the morning telling yourself, “I’ll never hit quota in this economy.” Knowledge without application is just trivia.&lt;/p&gt;
&lt;p&gt;So flip the switch from knowing to doing. The instant a negative phrase spins in your head—“This deal is DOA,” “The client hates our price,” “I’m terrible at cold calls”—pause and label it: stinking thinking. Then replace that rotten thinking with a power statement tied to action. “I’m terrible with cold calls.” becomes “Each dial sharpens my skills and makes me stronger.”&lt;/p&gt;
&lt;p&gt;Be ruthless about this exercise. Set an hourly chime on your phone if you have to. Negative thoughts are squatters; the longer they occupy space, the harder they are to evict. Kick them out in real time and your attitude will gain altitude.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-trouble-with-doom-scrolling-nbsp&#34;&gt;&lt;strong&gt;The Trouble With Doom Scrolling&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the challenges you face in today’s environment is that you’re under a constant barrage of negativity from external forces on social media, in your news feed, on coming through the speakers of your car. When you are reading, watching, listening to, and scrolling through negativity it will shape your mindset and self-talk&lt;/p&gt;
&lt;p&gt;Attention is currency. News organizations and social media platforms make money by selling your attention to advertisers. They know that the easiest way to grab your attention is with bad news. Their entire apparatus is set up to take advantage of the way your brain works.&amp;#160;&lt;/p&gt;
&lt;p&gt;In the mornings you wake up and, like a moth to a flame, you are drawn to your phone. You roll over and open your news app or social media app. Instantly you are immersed in negativity. As you watch news, scroll through your news apps, and follow the chatter on social media you feel panic and fear. Your mind turns to the worst-case scenarios. Rather than focusing on what you can control, you dwell on doom and gloom.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;p&gt;Perhaps the most depressing aspect of modern society is the news. Disaster is always the story of the day. As they say: “If it bleeds it leads.” Spending an hour watching a cable news channel or scrolling through a social media feed will leave you in need of an antidepressant and a therapist. And the more you watch, the more addictive it becomes.&amp;#160;&lt;/p&gt;
&lt;p&gt;So stop. Turn it off. Put your phone down. Right now. Putting an end to this destructive and negative input will have an immediate, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-a-winning-mindset-and-positive-attitude-determine-your-success/&#34;&gt;positive impact on your attitude&lt;/a&gt;.&lt;/strong&gt; You will feel better and your belief system will strengthen.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-8-ways-to-improve-your-mindset-right-now&#34;&gt;8 Ways to Improve Your Mindset Right Now&lt;/h2&gt;
&lt;p&gt;Focus on what you can control. Here are eight things you can do right now to mind your mindset.&amp;#160;&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Block at least 15 minutes on your calendar every day for professional reading.&lt;/li&gt;
&lt;li&gt;Listen to an audiobook while you take a walk or exercise. &lt;/li&gt;
&lt;li&gt;Take an online course on &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university&#34;&gt;Sales Gravy University&lt;/a&gt;.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Listen to motivational and professional podcasts. Podcasts are free and the content is amazing. &lt;/li&gt;
&lt;li&gt;Spend 10 minutes each day in silence for spiritual contemplation or prayer. Get focused and anchor your mindset.&lt;/li&gt;
&lt;li&gt;Exercise a minimum of 30 minutes every day. It doesn’t matter what you do. Just get up, get moving, and break a sweat.&lt;/li&gt;
&lt;li&gt;Eat a well-balanced diet and never skip breakfast.&lt;/li&gt;
&lt;li&gt;Go to bed early and get enough sleep.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-posture-is-a-shortcut-to-mindset&#34;&gt;&lt;strong&gt;Posture is a Shortcut to Mindset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the fastest attitude-adjustment hacks on the planet sits right on top of your spine. Stand up and roll those shoulders back. Plant your feet like you own the ground beneath them. Lift your chin so your eyes are on the horizon, not the floor.&amp;#160;&lt;/p&gt;
&lt;p&gt;Do that and—bang—your biochemistry follows orders. Cortisol (the stress hormone) drops, testosterone edges up, and your brain gets a fresh hit of confidence. Harvard research calls it “power posing.” I call it common sense. You can’t slouch like a question mark and expect to sell like an exclamation point.&lt;/p&gt;
&lt;p&gt;The next time you’re about to dial a prospect, step out from behind the desk, stand tall, and smile so wide you can feel it in your ears. Your voice will warm up, your pace will steady, and the person on the other end will hear a pro who believes in their own value. Same thing before a big presentation or a tough negotiation—straighten up, breathe from the diaphragm, and let your body tell your mind, “We’ve got this.” Your prospects will feel the difference, and so will you.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-misery-wants-you-to-join-the-team&#34;&gt;&lt;strong&gt;Misery Wants You to Join the Team&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;It&amp;#8217;s also crucial that you understand that misery loves company, and it desperately wants you to join the team.&lt;/p&gt;
&lt;p&gt;Picture a lone crabber easing across the bay at dawn. He hauls up a wire trap, shakes the catch into a five-gallon bucket, and keeps working his line.&lt;/p&gt;
&lt;p&gt;Before long, one ambitious crustacean decides he’s not sticking around for the boiling pot. Claw over claw, he inches up the plastic wall—almost free. But every time he reaches the rim, the other crabs latch on and drag him back to the bottom. No escape. No hope. Everyone loses.&lt;/p&gt;
&lt;p&gt;These days there is plenty of misery to go around. Miserable people whine about the economy, inflation, prospects, customers, too-few leads, and that no one is buying. They complain about the company, the commission plan, and the boss.&amp;#160;&lt;/p&gt;
&lt;p&gt;Negative, miserable people grab you with their claws and pull you down into the bucket with them. Pretty soon the words coming out of your mouth are negative too. You’ll start to believe that you are stuck in that bucket and there is no way out. You’ll begin to feel contempt for your company, customers, and boss.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-proximity-is-power&#34;&gt;&lt;strong&gt;Proximity is Power&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You and your mindset are a composite of the people you spend the most time with. Hang out with people who have a negative mindset, and they’ll destroy yours.&amp;#160;&lt;/p&gt;
&lt;p&gt;Start by excusing yourself from negative conversations. Just walk away. Seek out people who build you up rather than tear you down. Connect with people who see opportunity in adversity.&amp;#160;&lt;/p&gt;
&lt;p&gt;Stick close to peers who bang out their call blocks every morning, the ones that consistently hit their number, &lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34;&gt;&lt;strong&gt;the rainmakers who accept no excuses&lt;/strong&gt;&lt;/a&gt; and believe that they alone control their destiny. Their pace becomes your pace. Their standards become your standards. Your mindset will quickly shift from impossible to possible. &lt;/p&gt;
&lt;p&gt;Mindset and momentum have a tendency to rub off. Remember, you don’t rise to the level of your aspirations, you fall to the level of the company you keep. Proximity is power.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stop-looking-for-the-easy-way&#34;&gt;&lt;strong&gt;Stop Looking for the Easy Way&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Selling during the &lt;a href=&#34;https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/&#34;&gt;&lt;strong&gt;economic uncertainty&lt;/strong&gt;&lt;/a&gt; we are facing at this moment is brutal. You are going to face setbacks, frustration, failure, unending rejection, panicked customers, unscrupulous competitors, unrelenting pressure to perform, along with the massive stress that comes from worrying about your family and finances. &lt;/p&gt;
&lt;p&gt;It is critical that you awaken from the delusion that somehow you are going to find a way to make this easy. You are not.&amp;#160;&lt;/p&gt;
&lt;p&gt;These days, nothing is easy. You’ve got to get your ass up and go out there and make it rain yourself. Don’t count on easy leads, any help or for anyone to pick up your slack. There are no days off. No lunch breaks. It’s just damn hard work. The highest earning sales professionals are skipping meals and doing deals. Which is why they win in any environment.&amp;#160;&lt;/p&gt;
&lt;p&gt;So focus relentlessly on the only three things you can control. Your actions, reactions, and mindset.&amp;#160;&lt;/p&gt;
&lt;p&gt;And remember, when you’ve spent your entire day grinding and your mind is telling you to pack up and go home, always make one more call because this is your way to telling the world, I am here, I am resilient, and no matter what you throw at me, I will always find a way to win!&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;In volatile times, it is hard to sell. Yet, you are still under the same pressure to make your sales number. In my FREE &lt;em&gt;&lt;a href=&#34;https://salesgravy.com/selling-in-a-crisis-workbook/&#34;&gt;&lt;strong&gt;Selling in a Crisis Workbook&lt;/strong&gt;&lt;/a&gt;, &lt;/em&gt;you&amp;#8217;ll gain the confidence and tactics you need to win when everyone else is losing. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/selling-in-a-crisis-workbook/&#34;&gt;Download Here&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;

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                <description><![CDATA[<p>Self-talk, what you say to yourself internally, manifests itself in your outward attitude and actions. As any elite athlete will tell you, the mental games you play with yourself between your ears will make or break you. When all things are equal, mindset is one thing that separates winners and losers.</p>
<p>This is one of the reasons that I love golf so much. Once you understand the basic mechanics of the <strong><a href="https://salesgravy.com/5-lessons-from-rory-mcilroys-win-at-the-masters-money-monday/" rel="nofollow">golf swing</a> </strong>the only thing that really matters is mindset. On every shot your ability to focus, calm your mind, and remain mentally disciplined is the thin line between brilliance and disaster. Allow the wrong thoughts to creep in and before you know it you’ve shanked your shot into a water hazard. </p>
<h2 id="h-you-become-what-you-think"><strong>You Become What You Think</strong></h2>
<p>In golf and in sales, you cannot afford the luxury of a negative thought. </p>
<p>Self-talk is crazy powerful. You become what you think. When you expect to win, you’ll win far more often than the person who believes they are going to lose. When you learn how to block out negative thoughts and inputs and remain focused on your process you’ll consistently out perform those who don’t. </p>
<p>Understanding this is crucial in these crazy times full of volatility, uncertainty, negativity and divisiveness. In this environment where everything can hit the fan in an instant on any given day, it is super easy to become mired in stinking thinking. </p>
<h2 id="h-beware-of-stinking-thinking"><strong>Beware of Stinking Thinking</strong></h2>
<p>Stinking thinking is the toxic inner soundtrack that loops in your head after a bad conversation with your boss, seeing a negative story on the news or social media, a lost deal, a bad quarter, or hitting five straight voicemails on cold calls. It’s every “Nobody answers the phone anymore,” “No one’s buying in this economy,” or “I’m just not cut out for sales.”line you feed yourself. It’s catastrophizing. It’s victim-talk.</p>
<p>Imagine the impact on your mindset when your internal conversation is constantly filled with negativity. It’s the mental equivalent of leaving a half-eaten tuna sandwich in your backpack for a week—eventually the smell becomes unbearable.</p>
<p>Mindset drives attitude, attitude drives behavior, and behavior drives outcomes. When stinking thinking settles in:</p>
<ul>
<li>Your Reticular Activating System—the brain’s spam filter—starts looking for evidence you’re doomed, and sure enough, you find it.</li>
<li>Call reluctance skyrockets. You protect your fragile ego instead of filling the pipe and asking confidently for the sale.</li>
<li>Every “maybe” sounds like a “no,” every objection feels personal, and every tiny setback reinforces the lie that you’re stuck.</li>
</ul>
<p>Left unchecked, that negative monologue becomes a self-fulfilling prophecy. Your pipeline shrinks, numbers dip, confidence tanks, and pretty soon you’re blaming the market instead of owning the mirror.</p>
<h2 id="h-thoughts-are-just-choices"><strong>Thoughts are Just Choices</strong></h2>
<p>The good news is that thoughts are just choices. You control your mindset. You have the ability to flip the switch from victim to driver. From rain barrel to rainmaker. </p>
<p>What you must never forget is that momentum follows mindset, not the other way around. Manage your self-talk and the results follow suit. </p>
<p>When your self-talk turns negative, take control and change it. Learn to replace negative self-talk with positive affirmations and statements. Get in the habit of looking in the mirror and answering the question: “What can I control right now?” Focus on that. </p>
<h2 id="h-knowing-vs-doing"><strong>Knowing vs Doing</strong></h2>
<p>Now, here’s the rub, everybody knows self-talk matters. Socrates hammered on it. Marcus Aurelius journaled about it. Your grandmother probably told you to “stop being so negative.” The concept of mental discipline isn’t new, it’s universal.</p>
<p>But intellectual agreement and day-to-day execution are two very different zip codes. You can post quotes from every Stoic on LinkedIn and still spend the morning telling yourself, “I’ll never hit quota in this economy.” Knowledge without application is just trivia.</p>
<p>So flip the switch from knowing to doing. The instant a negative phrase spins in your head—“This deal is DOA,” “The client hates our price,” “I’m terrible at cold calls”—pause and label it: stinking thinking. Then replace that rotten thinking with a power statement tied to action. “I’m terrible with cold calls.” becomes “Each dial sharpens my skills and makes me stronger.”</p>
<p>Be ruthless about this exercise. Set an hourly chime on your phone if you have to. Negative thoughts are squatters; the longer they occupy space, the harder they are to evict. Kick them out in real time and your attitude will gain altitude.</p>
<h2 id="h-the-trouble-with-doom-scrolling-nbsp"><strong>The Trouble With Doom Scrolling </strong></h2>
<p>One of the challenges you face in today’s environment is that you’re under a constant barrage of negativity from external forces on social media, in your news feed, on coming through the speakers of your car. When you are reading, watching, listening to, and scrolling through negativity it will shape your mindset and self-talk</p>
<p>Attention is currency. News organizations and social media platforms make money by selling your attention to advertisers. They know that the easiest way to grab your attention is with bad news. Their entire apparatus is set up to take advantage of the way your brain works. </p>
<p>In the mornings you wake up and, like a moth to a flame, you are drawn to your phone. You roll over and open your news app or social media app. Instantly you are immersed in negativity. As you watch news, scroll through your news apps, and follow the chatter on social media you feel panic and fear. Your mind turns to the worst-case scenarios. Rather than focusing on what you can control, you dwell on doom and gloom.  </p>
<p>Perhaps the most depressing aspect of modern society is the news. Disaster is always the story of the day. As they say: “If it bleeds it leads.” Spending an hour watching a cable news channel or scrolling through a social media feed will leave you in need of an antidepressant and a therapist. And the more you watch, the more addictive it becomes. </p>
<p>So stop. Turn it off. Put your phone down. Right now. Putting an end to this destructive and negative input will have an immediate, <strong><a href="https://salesgravy.com/how-a-winning-mindset-and-positive-attitude-determine-your-success/" rel="nofollow">positive impact on your attitude</a>.</strong> You will feel better and your belief system will strengthen.</p>
<h2 id="h-8-ways-to-improve-your-mindset-right-now">8 Ways to Improve Your Mindset Right Now</h2>
<p>Focus on what you can control. Here are eight things you can do right now to mind your mindset. </p>
<ol>
<li>Block at least 15 minutes on your calendar every day for professional reading.</li>
<li>Listen to an audiobook while you take a walk or exercise. </li>
<li>Take an online course on <strong><a href="https://www.salesgravy.university" rel="nofollow">Sales Gravy University</a>.</strong></li>
<li>Listen to motivational and professional podcasts. Podcasts are free and the content is amazing. </li>
<li>Spend 10 minutes each day in silence for spiritual contemplation or prayer. Get focused and anchor your mindset.</li>
<li>Exercise a minimum of 30 minutes every day. It doesn’t matter what you do. Just get up, get moving, and break a sweat.</li>
<li>Eat a well-balanced diet and never skip breakfast.</li>
<li>Go to bed early and get enough sleep.</li>
</ol>
<h2 id="h-posture-is-a-shortcut-to-mindset"><strong>Posture is a Shortcut to Mindset</strong></h2>
<p>One of the fastest attitude-adjustment hacks on the planet sits right on top of your spine. Stand up and roll those shoulders back. Plant your feet like you own the ground beneath them. Lift your chin so your eyes are on the horizon, not the floor. </p>
<p>Do that and—bang—your biochemistry follows orders. Cortisol (the stress hormone) drops, testosterone edges up, and your brain gets a fresh hit of confidence. Harvard research calls it “power posing.” I call it common sense. You can’t slouch like a question mark and expect to sell like an exclamation point.</p>
<p>The next time you’re about to dial a prospect, step out from behind the desk, stand tall, and smile so wide you can feel it in your ears. Your voice will warm up, your pace will steady, and the person on the other end will hear a pro who believes in their own value. Same thing before a big presentation or a tough negotiation—straighten up, breathe from the diaphragm, and let your body tell your mind, “We’ve got this.” Your prospects will feel the difference, and so will you.</p>
<h2 id="h-misery-wants-you-to-join-the-team"><strong>Misery Wants You to Join the Team</strong></h2>
<p>It’s also crucial that you understand that misery loves company, and it desperately wants you to join the team.</p>
<p>Picture a lone crabber easing across the bay at dawn. He hauls up a wire trap, shakes the catch into a five-gallon bucket, and keeps working his line.</p>
<p>Before long, one ambitious crustacean decides he’s not sticking around for the boiling pot. Claw over claw, he inches up the plastic wall—almost free. But every time he reaches the rim, the other crabs latch on and drag him back to the bottom. No escape. No hope. Everyone loses.</p>
<p>These days there is plenty of misery to go around. Miserable people whine about the economy, inflation, prospects, customers, too-few leads, and that no one is buying. They complain about the company, the commission plan, and the boss. </p>
<p>Negative, miserable people grab you with their claws and pull you down into the bucket with them. Pretty soon the words coming out of your mouth are negative too. You’ll start to believe that you are stuck in that bucket and there is no way out. You’ll begin to feel contempt for your company, customers, and boss. </p>
<h2 id="h-proximity-is-power"><strong>Proximity is Power</strong></h2>
<p>You and your mindset are a composite of the people you spend the most time with. Hang out with people who have a negative mindset, and they’ll destroy yours. </p>
<p>Start by excusing yourself from negative conversations. Just walk away. Seek out people who build you up rather than tear you down. Connect with people who see opportunity in adversity. </p>
<p>Stick close to peers who bang out their call blocks every morning, the ones that consistently hit their number, <a href="https://salesgravy.com/the-right-mindset-seals-the-deal/" rel="nofollow"><strong>the rainmakers who accept no excuses</strong></a> and believe that they alone control their destiny. Their pace becomes your pace. Their standards become your standards. Your mindset will quickly shift from impossible to possible. </p>
<p>Mindset and momentum have a tendency to rub off. Remember, you don’t rise to the level of your aspirations, you fall to the level of the company you keep. Proximity is power.</p>
<h2 id="h-stop-looking-for-the-easy-way"><strong>Stop Looking for the Easy Way</strong></h2>
<p>Selling during the <a href="https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/" rel="nofollow"><strong>economic uncertainty</strong></a> we are facing at this moment is brutal. You are going to face setbacks, frustration, failure, unending rejection, panicked customers, unscrupulous competitors, unrelenting pressure to perform, along with the massive stress that comes from worrying about your family and finances. </p>
<p>It is critical that you awaken from the delusion that somehow you are going to find a way to make this easy. You are not. </p>
<p>These days, nothing is easy. You’ve got to get your ass up and go out there and make it rain yourself. Don’t count on easy leads, any help or for anyone to pick up your slack. There are no days off. No lunch breaks. It’s just damn hard work. The highest earning sales professionals are skipping meals and doing deals. Which is why they win in any environment. </p>
<p>So focus relentlessly on the only three things you can control. Your actions, reactions, and mindset. </p>
<p>And remember, when you’ve spent your entire day grinding and your mind is telling you to pack up and go home, always make one more call because this is your way to telling the world, I am here, I am resilient, and no matter what you throw at me, I will always find a way to win!</p>
<hr/>
<p>In volatile times, it is hard to sell. Yet, you are still under the same pressure to make your sales number. In my FREE <em><a href="https://salesgravy.com/selling-in-a-crisis-workbook/" rel="nofollow"><strong>Selling in a Crisis Workbook</strong></a>, </em>you’ll gain the confidence and tactics you need to win when everyone else is losing. <strong><a href="https://salesgravy.com/selling-in-a-crisis-workbook/" rel="nofollow">Download Here</a></strong>.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Self-talk, what you say to yourself internally, manifests itself in your outward attitude and actions. As any elite athlete will tell you, the mental games you play with yourself between your ears will make or break you. When all things are equal, mindset is one thing that separates winners and losers.&lt;/p&gt;
&lt;p&gt;This is one of the reasons that I love golf so much. Once you understand the basic mechanics of the &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/5-lessons-from-rory-mcilroys-win-at-the-masters-money-monday/&#34; rel=&#34;nofollow&#34;&gt;golf swing&lt;/a&gt; &lt;/strong&gt;the only thing that really matters is mindset. On every shot your ability to focus, calm your mind, and remain mentally disciplined is the thin line between brilliance and disaster. Allow the wrong thoughts to creep in and before you know it you’ve shanked your shot into a water hazard. &lt;/p&gt;
&lt;h2 id=&#34;h-you-become-what-you-think&#34;&gt;&lt;strong&gt;You Become What You Think&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In golf and in sales, you cannot afford the luxury of a negative thought. &lt;/p&gt;
&lt;p&gt;Self-talk is crazy powerful. You become what you think. When you expect to win, you’ll win far more often than the person who believes they are going to lose. When you learn how to block out negative thoughts and inputs and remain focused on your process you’ll consistently out perform those who don’t. &lt;/p&gt;
&lt;p&gt;Understanding this is crucial in these crazy times full of volatility, uncertainty, negativity and divisiveness. In this environment where everything can hit the fan in an instant on any given day, it is super easy to become mired in stinking thinking. &lt;/p&gt;
&lt;h2 id=&#34;h-beware-of-stinking-thinking&#34;&gt;&lt;strong&gt;Beware of Stinking Thinking&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Stinking thinking is the toxic inner soundtrack that loops in your head after a bad conversation with your boss, seeing a negative story on the news or social media, a lost deal, a bad quarter, or hitting five straight voicemails on cold calls. It’s every “Nobody answers the phone anymore,” “No one’s buying in this economy,” or “I’m just not cut out for sales.”line you feed yourself. It’s catastrophizing. It’s victim-talk.&lt;/p&gt;
&lt;p&gt;Imagine the impact on your mindset when your internal conversation is constantly filled with negativity. It’s the mental equivalent of leaving a half-eaten tuna sandwich in your backpack for a week—eventually the smell becomes unbearable.&lt;/p&gt;
&lt;p&gt;Mindset drives attitude, attitude drives behavior, and behavior drives outcomes. When stinking thinking settles in:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Your Reticular Activating System—the brain’s spam filter—starts looking for evidence you’re doomed, and sure enough, you find it.&lt;/li&gt;
&lt;li&gt;Call reluctance skyrockets. You protect your fragile ego instead of filling the pipe and asking confidently for the sale.&lt;/li&gt;
&lt;li&gt;Every “maybe” sounds like a “no,” every objection feels personal, and every tiny setback reinforces the lie that you’re stuck.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Left unchecked, that negative monologue becomes a self-fulfilling prophecy. Your pipeline shrinks, numbers dip, confidence tanks, and pretty soon you’re blaming the market instead of owning the mirror.&lt;/p&gt;
&lt;h2 id=&#34;h-thoughts-are-just-choices&#34;&gt;&lt;strong&gt;Thoughts are Just Choices&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The good news is that thoughts are just choices. You control your mindset. You have the ability to flip the switch from victim to driver. From rain barrel to rainmaker. &lt;/p&gt;
&lt;p&gt;What you must never forget is that momentum follows mindset, not the other way around. Manage your self-talk and the results follow suit. &lt;/p&gt;
&lt;p&gt;When your self-talk turns negative, take control and change it. Learn to replace negative self-talk with positive affirmations and statements. Get in the habit of looking in the mirror and answering the question: “What can I control right now?” Focus on that. &lt;/p&gt;
&lt;h2 id=&#34;h-knowing-vs-doing&#34;&gt;&lt;strong&gt;Knowing vs Doing&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Now, here’s the rub, everybody knows self-talk matters. Socrates hammered on it. Marcus Aurelius journaled about it. Your grandmother probably told you to “stop being so negative.” The concept of mental discipline isn’t new, it’s universal.&lt;/p&gt;
&lt;p&gt;But intellectual agreement and day-to-day execution are two very different zip codes. You can post quotes from every Stoic on LinkedIn and still spend the morning telling yourself, “I’ll never hit quota in this economy.” Knowledge without application is just trivia.&lt;/p&gt;
&lt;p&gt;So flip the switch from knowing to doing. The instant a negative phrase spins in your head—“This deal is DOA,” “The client hates our price,” “I’m terrible at cold calls”—pause and label it: stinking thinking. Then replace that rotten thinking with a power statement tied to action. “I’m terrible with cold calls.” becomes “Each dial sharpens my skills and makes me stronger.”&lt;/p&gt;
&lt;p&gt;Be ruthless about this exercise. Set an hourly chime on your phone if you have to. Negative thoughts are squatters; the longer they occupy space, the harder they are to evict. Kick them out in real time and your attitude will gain altitude.&lt;/p&gt;
&lt;h2 id=&#34;h-the-trouble-with-doom-scrolling-nbsp&#34;&gt;&lt;strong&gt;The Trouble With Doom Scrolling &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the challenges you face in today’s environment is that you’re under a constant barrage of negativity from external forces on social media, in your news feed, on coming through the speakers of your car. When you are reading, watching, listening to, and scrolling through negativity it will shape your mindset and self-talk&lt;/p&gt;
&lt;p&gt;Attention is currency. News organizations and social media platforms make money by selling your attention to advertisers. They know that the easiest way to grab your attention is with bad news. Their entire apparatus is set up to take advantage of the way your brain works. &lt;/p&gt;
&lt;p&gt;In the mornings you wake up and, like a moth to a flame, you are drawn to your phone. You roll over and open your news app or social media app. Instantly you are immersed in negativity. As you watch news, scroll through your news apps, and follow the chatter on social media you feel panic and fear. Your mind turns to the worst-case scenarios. Rather than focusing on what you can control, you dwell on doom and gloom.  &lt;/p&gt;
&lt;p&gt;Perhaps the most depressing aspect of modern society is the news. Disaster is always the story of the day. As they say: “If it bleeds it leads.” Spending an hour watching a cable news channel or scrolling through a social media feed will leave you in need of an antidepressant and a therapist. And the more you watch, the more addictive it becomes. &lt;/p&gt;
&lt;p&gt;So stop. Turn it off. Put your phone down. Right now. Putting an end to this destructive and negative input will have an immediate, &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/how-a-winning-mindset-and-positive-attitude-determine-your-success/&#34; rel=&#34;nofollow&#34;&gt;positive impact on your attitude&lt;/a&gt;.&lt;/strong&gt; You will feel better and your belief system will strengthen.&lt;/p&gt;
&lt;h2 id=&#34;h-8-ways-to-improve-your-mindset-right-now&#34;&gt;8 Ways to Improve Your Mindset Right Now&lt;/h2&gt;
&lt;p&gt;Focus on what you can control. Here are eight things you can do right now to mind your mindset. &lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Block at least 15 minutes on your calendar every day for professional reading.&lt;/li&gt;
&lt;li&gt;Listen to an audiobook while you take a walk or exercise. &lt;/li&gt;
&lt;li&gt;Take an online course on &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt;.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Listen to motivational and professional podcasts. Podcasts are free and the content is amazing. &lt;/li&gt;
&lt;li&gt;Spend 10 minutes each day in silence for spiritual contemplation or prayer. Get focused and anchor your mindset.&lt;/li&gt;
&lt;li&gt;Exercise a minimum of 30 minutes every day. It doesn’t matter what you do. Just get up, get moving, and break a sweat.&lt;/li&gt;
&lt;li&gt;Eat a well-balanced diet and never skip breakfast.&lt;/li&gt;
&lt;li&gt;Go to bed early and get enough sleep.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-posture-is-a-shortcut-to-mindset&#34;&gt;&lt;strong&gt;Posture is a Shortcut to Mindset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the fastest attitude-adjustment hacks on the planet sits right on top of your spine. Stand up and roll those shoulders back. Plant your feet like you own the ground beneath them. Lift your chin so your eyes are on the horizon, not the floor. &lt;/p&gt;
&lt;p&gt;Do that and—bang—your biochemistry follows orders. Cortisol (the stress hormone) drops, testosterone edges up, and your brain gets a fresh hit of confidence. Harvard research calls it “power posing.” I call it common sense. You can’t slouch like a question mark and expect to sell like an exclamation point.&lt;/p&gt;
&lt;p&gt;The next time you’re about to dial a prospect, step out from behind the desk, stand tall, and smile so wide you can feel it in your ears. Your voice will warm up, your pace will steady, and the person on the other end will hear a pro who believes in their own value. Same thing before a big presentation or a tough negotiation—straighten up, breathe from the diaphragm, and let your body tell your mind, “We’ve got this.” Your prospects will feel the difference, and so will you.&lt;/p&gt;
&lt;h2 id=&#34;h-misery-wants-you-to-join-the-team&#34;&gt;&lt;strong&gt;Misery Wants You to Join the Team&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;It’s also crucial that you understand that misery loves company, and it desperately wants you to join the team.&lt;/p&gt;
&lt;p&gt;Picture a lone crabber easing across the bay at dawn. He hauls up a wire trap, shakes the catch into a five-gallon bucket, and keeps working his line.&lt;/p&gt;
&lt;p&gt;Before long, one ambitious crustacean decides he’s not sticking around for the boiling pot. Claw over claw, he inches up the plastic wall—almost free. But every time he reaches the rim, the other crabs latch on and drag him back to the bottom. No escape. No hope. Everyone loses.&lt;/p&gt;
&lt;p&gt;These days there is plenty of misery to go around. Miserable people whine about the economy, inflation, prospects, customers, too-few leads, and that no one is buying. They complain about the company, the commission plan, and the boss. &lt;/p&gt;
&lt;p&gt;Negative, miserable people grab you with their claws and pull you down into the bucket with them. Pretty soon the words coming out of your mouth are negative too. You’ll start to believe that you are stuck in that bucket and there is no way out. You’ll begin to feel contempt for your company, customers, and boss. &lt;/p&gt;
&lt;h2 id=&#34;h-proximity-is-power&#34;&gt;&lt;strong&gt;Proximity is Power&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You and your mindset are a composite of the people you spend the most time with. Hang out with people who have a negative mindset, and they’ll destroy yours. &lt;/p&gt;
&lt;p&gt;Start by excusing yourself from negative conversations. Just walk away. Seek out people who build you up rather than tear you down. Connect with people who see opportunity in adversity. &lt;/p&gt;
&lt;p&gt;Stick close to peers who bang out their call blocks every morning, the ones that consistently hit their number, &lt;a href=&#34;https://salesgravy.com/the-right-mindset-seals-the-deal/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;the rainmakers who accept no excuses&lt;/strong&gt;&lt;/a&gt; and believe that they alone control their destiny. Their pace becomes your pace. Their standards become your standards. Your mindset will quickly shift from impossible to possible. &lt;/p&gt;
&lt;p&gt;Mindset and momentum have a tendency to rub off. Remember, you don’t rise to the level of your aspirations, you fall to the level of the company you keep. Proximity is power.&lt;/p&gt;
&lt;h2 id=&#34;h-stop-looking-for-the-easy-way&#34;&gt;&lt;strong&gt;Stop Looking for the Easy Way&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Selling during the &lt;a href=&#34;https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;economic uncertainty&lt;/strong&gt;&lt;/a&gt; we are facing at this moment is brutal. You are going to face setbacks, frustration, failure, unending rejection, panicked customers, unscrupulous competitors, unrelenting pressure to perform, along with the massive stress that comes from worrying about your family and finances. &lt;/p&gt;
&lt;p&gt;It is critical that you awaken from the delusion that somehow you are going to find a way to make this easy. You are not. &lt;/p&gt;
&lt;p&gt;These days, nothing is easy. You’ve got to get your ass up and go out there and make it rain yourself. Don’t count on easy leads, any help or for anyone to pick up your slack. There are no days off. No lunch breaks. It’s just damn hard work. The highest earning sales professionals are skipping meals and doing deals. Which is why they win in any environment. &lt;/p&gt;
&lt;p&gt;So focus relentlessly on the only three things you can control. Your actions, reactions, and mindset. &lt;/p&gt;
&lt;p&gt;And remember, when you’ve spent your entire day grinding and your mind is telling you to pack up and go home, always make one more call because this is your way to telling the world, I am here, I am resilient, and no matter what you throw at me, I will always find a way to win!&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;In volatile times, it is hard to sell. Yet, you are still under the same pressure to make your sales number. In my FREE &lt;em&gt;&lt;a href=&#34;https://salesgravy.com/selling-in-a-crisis-workbook/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Selling in a Crisis Workbook&lt;/strong&gt;&lt;/a&gt;, &lt;/em&gt;you’ll gain the confidence and tactics you need to win when everyone else is losing. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/selling-in-a-crisis-workbook/&#34; rel=&#34;nofollow&#34;&gt;Download Here&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/you-cant-afford-the-luxury-of-a-negative-thought-money-monday/</link>
                <pubDate>Mon, 28 Apr 2025 14:03:00 &#43;0000</pubDate>
                <itunes:duration>866</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>You Need Sales Coaching</itunes:title>
                <title>You Need Sales Coaching</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Let’s kill the myth: sales coaching isn’t just for newbies or underperformers.&amp;#160;&lt;/p&gt;
&lt;p&gt;It’s for closers, leaders, and the ones who want more—more pipeline, more wins, more control over their career. If you&amp;#8217;re in sales, &lt;strong&gt;you need coaching&lt;/strong&gt;. Period.&lt;/p&gt;
&lt;p&gt;This isn’t feel-good fluff. Sales is a performance sport. Every high-performance athlete has a coach, and every inspiring performer has a mentor for a reason.&lt;/p&gt;
&lt;p&gt;Everyone, and I mean &lt;em&gt;everyone&lt;/em&gt;, needs a coach. From the elite to the desperate, everyone can benefit from guidance.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=HCOY793fA5E
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-1-the-desperate-the-bottom-20&#34;&gt;&lt;strong&gt;1. The Desperate: The Bottom 20%&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You know who you are. &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-turn-around-a-struggling-salesperson-sales-coaching&#34;&gt;You’re missing quota&lt;/a&gt;—again. Every call feels heavier, your confidence is tanking, and you’re out of answers.&lt;/p&gt;
&lt;p&gt;Here’s the truth: you don’t need more time—you need better habits, tighter processes, and someone to call out your excuses. You need guidance.&lt;/p&gt;
&lt;p&gt;Sales coaching forces you to stop guessing and start fixing. A good coach will rip the blinders off: Are you &lt;a href=&#34;https://salesgravy.com/how-to-get-new-sales-reps-cold-calling-and-building-pipe-faster-ask-jeb/&#34;&gt;dodging the phones?&lt;/a&gt; Are you hesitating at the close? Are you talking too much and listening too little?&lt;/p&gt;
&lt;p&gt;You&amp;#8217;re not going to claw your way out of the bottom 20% by working harder. You get out by working &lt;em&gt;smarter&lt;/em&gt;, with someone who’s done it before and won’t let you off the hook.&lt;/p&gt;
&lt;p&gt;Find yourself a coach—do it &lt;em&gt;now—&lt;/em&gt;before the hole you’ve dug gets any deeper.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-2-the-mediocre-middle&#34;&gt;&lt;strong&gt;2. The Mediocre Middle&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’re not bottom of the pack, but you’re not standing out either. You’re just … fine. Quietly average. Here you are, coasting on a couple of decent months, dodging attention, not making waves, paying your bills but treading water accomplishment-wise.&lt;/p&gt;
&lt;p&gt;And that should scare you. This is not where you want to be.&lt;/p&gt;
&lt;p&gt;This is where most reps stay stuck—not because they don’t care, but because they don’t &lt;em&gt;change.&lt;/em&gt; Coaching breaks the cycle of complacency. It’s the flashlight in the dark that shows you exactly what’s holding you back. Weak discovery? Inconsistent follow-ups? Soft closes?&lt;/p&gt;
&lt;p&gt;You don’t need a miracle. You need fresh eyes and someone who pushes you past the edge of “fine.”&lt;/p&gt;
&lt;p&gt;Seek out a coach who’s been there and knows how to break through the ceiling you’re trapped under.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-3-the-ultra-high-performer&#34;&gt;&lt;strong&gt;3. The Ultra High Performer&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’re already top tier. You’ve pushed your way into the 5%. President’s Club. You’ve got the trophies, the income, and the T-shirt to prove it.&lt;/p&gt;
&lt;p&gt;So why do &lt;em&gt;you&lt;/em&gt; need coaching?&lt;/p&gt;
&lt;p&gt;Because the best never stop training. They don’t rest on wins—they refine, seek out marginal gains, and build muscle when others relax. Coaching helps you identify the 2mm adjustments that turn a winner into a legend.&lt;/p&gt;
&lt;p&gt;The ultra-high performers I’ve seen who get &lt;a href=&#34;https://salesgravy.com/are-you-coachable-money-monday/&#34;&gt;coaching&lt;/a&gt; consistently shorten deal cycles, multiply referrals, and close with precision. The ego stays in check, the mindset stays sharp, and the momentum stays up. They’re breaking into enterprise-level sales on the regular.&lt;/p&gt;
&lt;p&gt;The moment you stop chasing growth is the moment someone else starts catching up.&lt;/p&gt;
&lt;p&gt;Your ideal coach has climbed to the top of the mountain themselves and is willing to help you scale it, too.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-4-the-solopreneur&#34;&gt;&lt;strong&gt;4. The Solopreneur&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’re running a business, selling the service, delivering the product, and following up with the clients. You’re building the plane mid-air.&lt;/p&gt;
&lt;p&gt;But let’s be real—most solopreneurs need some help to truly master sales. With your passion, you’re the best sales rep for your product you’ll ever have—but right now, you’re winging it.&lt;/p&gt;
&lt;p&gt;“Coaching helps you build a real sales process—consistent outreach, confident pricing, and predictable revenue.&amp;#160;&lt;/p&gt;
&lt;p&gt;You can’t afford wasted time or wasted energy. A coach helps you cut distractions, stop chasing bad-fit leads, and finally build the kind of pipeline that scales with you.&lt;/p&gt;
&lt;p&gt;If you want to play a bigger game, you’ve got to start selling like a pro—not an amateur.&lt;/p&gt;
&lt;p&gt;Go land a coach who’s as committed to making you a top-tier sales rep as you are to your business.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-5-the-sales-leader&#34;&gt;&lt;strong&gt;5. The Sales Leader&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You &lt;a href=&#34;https://www.salesgravy.university/courses/coaching-fanatical-prospecting-workshop&#34;&gt;coach your team&lt;/a&gt;, run the numbers, and lead the meetings. You’re trying to hit your own number while calling all the plays. So who’s coaching &lt;em&gt;you&lt;/em&gt;?&lt;/p&gt;
&lt;p&gt;Sales leaders need a different kind of pressure. A coach helps you rise above the daily chaos and lead with vision. They help you recognize your blind spots, develop your people faster, and build a culture where coaching is the norm, not a rescue mission.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re not growing, your team won&amp;#8217;t grow. If you&amp;#8217;re not learning, they&amp;#8217;re not learning. You can’t preach growth if you’re not showing it—and that includes being coachable.&lt;/p&gt;
&lt;p&gt;You want your reps to invest in themselves? Start by investing in yourself first.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sales-coaching-is-absolutely-necessary&#34;&gt;&lt;strong&gt;Sales Coaching is Absolutely Necessary&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re in sales and you&amp;#8217;re not getting coached, you&amp;#8217;re leaving deals, dollars, and development on the table. Coaching is the edge that keeps you ahead—not the crutch you reach for when you&amp;#8217;re behind.&lt;/p&gt;
&lt;p&gt;It builds skill, confidence, and the consistency that separates the average from the elite.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re still thinking, &amp;#8220;Do I really need coaching?&amp;#8221;—you’re already answering your own question.&lt;/p&gt;
&lt;p&gt;You don’t need to wait until you’re struggling. You need to decide you’re worth it—&lt;strong&gt;because staying the same is the most expensive decision you can make.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Ready to stop winging it and start winning it? Get a coach. Get serious. Download our FREE &lt;a href=&#34;https://salesgravy.com/how-to-find-the-right-coach-for-you/&#34;&gt;How to Find the Right Coach&lt;/a&gt; guide.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Let’s kill the myth: sales coaching isn’t just for newbies or underperformers. </p>
<p>It’s for closers, leaders, and the ones who want more—more pipeline, more wins, more control over their career. If you’re in sales, <strong>you need coaching</strong>. Period.</p>
<p>This isn’t feel-good fluff. Sales is a performance sport. Every high-performance athlete has a coach, and every inspiring performer has a mentor for a reason.</p>
<p>Everyone, and I mean <em>everyone</em>, needs a coach. From the elite to the desperate, everyone can benefit from guidance.</p>
<figure>
<div>
https://www.youtube.com/watch?v=HCOY793fA5E
</div>
</figure>
<h2 id="h-1-the-desperate-the-bottom-20"><strong>1. The Desperate: The Bottom 20%</strong></h2>
<p>You know who you are. <a href="https://www.salesgravy.university/courses/how-to-turn-around-a-struggling-salesperson-sales-coaching" rel="nofollow">You’re missing quota</a>—again. Every call feels heavier, your confidence is tanking, and you’re out of answers.</p>
<p>Here’s the truth: you don’t need more time—you need better habits, tighter processes, and someone to call out your excuses. You need guidance.</p>
<p>Sales coaching forces you to stop guessing and start fixing. A good coach will rip the blinders off: Are you <a href="https://salesgravy.com/how-to-get-new-sales-reps-cold-calling-and-building-pipe-faster-ask-jeb/" rel="nofollow">dodging the phones?</a> Are you hesitating at the close? Are you talking too much and listening too little?</p>
<p>You’re not going to claw your way out of the bottom 20% by working harder. You get out by working <em>smarter</em>, with someone who’s done it before and won’t let you off the hook.</p>
<p>Find yourself a coach—do it <em>now—</em>before the hole you’ve dug gets any deeper.</p>
<h2 id="h-2-the-mediocre-middle"><strong>2. The Mediocre Middle</strong></h2>
<p>You’re not bottom of the pack, but you’re not standing out either. You’re just … fine. Quietly average. Here you are, coasting on a couple of decent months, dodging attention, not making waves, paying your bills but treading water accomplishment-wise.</p>
<p>And that should scare you. This is not where you want to be.</p>
<p>This is where most reps stay stuck—not because they don’t care, but because they don’t <em>change.</em> Coaching breaks the cycle of complacency. It’s the flashlight in the dark that shows you exactly what’s holding you back. Weak discovery? Inconsistent follow-ups? Soft closes?</p>
<p>You don’t need a miracle. You need fresh eyes and someone who pushes you past the edge of “fine.”</p>
<p>Seek out a coach who’s been there and knows how to break through the ceiling you’re trapped under.</p>
<h2 id="h-3-the-ultra-high-performer"><strong>3. The Ultra High Performer</strong></h2>
<p>You’re already top tier. You’ve pushed your way into the 5%. President’s Club. You’ve got the trophies, the income, and the T-shirt to prove it.</p>
<p>So why do <em>you</em> need coaching?</p>
<p>Because the best never stop training. They don’t rest on wins—they refine, seek out marginal gains, and build muscle when others relax. Coaching helps you identify the 2mm adjustments that turn a winner into a legend.</p>
<p>The ultra-high performers I’ve seen who get <a href="https://salesgravy.com/are-you-coachable-money-monday/" rel="nofollow">coaching</a> consistently shorten deal cycles, multiply referrals, and close with precision. The ego stays in check, the mindset stays sharp, and the momentum stays up. They’re breaking into enterprise-level sales on the regular.</p>
<p>The moment you stop chasing growth is the moment someone else starts catching up.</p>
<p>Your ideal coach has climbed to the top of the mountain themselves and is willing to help you scale it, too.</p>
<h2 id="h-4-the-solopreneur"><strong>4. The Solopreneur</strong></h2>
<p>You’re running a business, selling the service, delivering the product, and following up with the clients. You’re building the plane mid-air.</p>
<p>But let’s be real—most solopreneurs need some help to truly master sales. With your passion, you’re the best sales rep for your product you’ll ever have—but right now, you’re winging it.</p>
<p>“Coaching helps you build a real sales process—consistent outreach, confident pricing, and predictable revenue. </p>
<p>You can’t afford wasted time or wasted energy. A coach helps you cut distractions, stop chasing bad-fit leads, and finally build the kind of pipeline that scales with you.</p>
<p>If you want to play a bigger game, you’ve got to start selling like a pro—not an amateur.</p>
<p>Go land a coach who’s as committed to making you a top-tier sales rep as you are to your business.</p>
<h2 id="h-5-the-sales-leader"><strong>5. The Sales Leader</strong></h2>
<p>You <a href="https://www.salesgravy.university/courses/coaching-fanatical-prospecting-workshop" rel="nofollow">coach your team</a>, run the numbers, and lead the meetings. You’re trying to hit your own number while calling all the plays. So who’s coaching <em>you</em>?</p>
<p>Sales leaders need a different kind of pressure. A coach helps you rise above the daily chaos and lead with vision. They help you recognize your blind spots, develop your people faster, and build a culture where coaching is the norm, not a rescue mission.</p>
<p>If you’re not growing, your team won’t grow. If you’re not learning, they’re not learning. You can’t preach growth if you’re not showing it—and that includes being coachable.</p>
<p>You want your reps to invest in themselves? Start by investing in yourself first.</p>
<h2 id="h-sales-coaching-is-absolutely-necessary"><strong>Sales Coaching is Absolutely Necessary</strong></h2>
<p>If you’re in sales and you’re not getting coached, you’re leaving deals, dollars, and development on the table. Coaching is the edge that keeps you ahead—not the crutch you reach for when you’re behind.</p>
<p>It builds skill, confidence, and the consistency that separates the average from the elite.</p>
<p>If you’re still thinking, “Do I really need coaching?”—you’re already answering your own question.</p>
<p>You don’t need to wait until you’re struggling. You need to decide you’re worth it—<strong>because staying the same is the most expensive decision you can make.</strong></p>
<p>Ready to stop winging it and start winning it? Get a coach. Get serious. Download our FREE <a href="https://salesgravy.com/how-to-find-the-right-coach-for-you/" rel="nofollow">How to Find the Right Coach</a> guide.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Let’s kill the myth: sales coaching isn’t just for newbies or underperformers. &lt;/p&gt;
&lt;p&gt;It’s for closers, leaders, and the ones who want more—more pipeline, more wins, more control over their career. If you’re in sales, &lt;strong&gt;you need coaching&lt;/strong&gt;. Period.&lt;/p&gt;
&lt;p&gt;This isn’t feel-good fluff. Sales is a performance sport. Every high-performance athlete has a coach, and every inspiring performer has a mentor for a reason.&lt;/p&gt;
&lt;p&gt;Everyone, and I mean &lt;em&gt;everyone&lt;/em&gt;, needs a coach. From the elite to the desperate, everyone can benefit from guidance.&lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=HCOY793fA5E
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-1-the-desperate-the-bottom-20&#34;&gt;&lt;strong&gt;1. The Desperate: The Bottom 20%&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You know who you are. &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-turn-around-a-struggling-salesperson-sales-coaching&#34; rel=&#34;nofollow&#34;&gt;You’re missing quota&lt;/a&gt;—again. Every call feels heavier, your confidence is tanking, and you’re out of answers.&lt;/p&gt;
&lt;p&gt;Here’s the truth: you don’t need more time—you need better habits, tighter processes, and someone to call out your excuses. You need guidance.&lt;/p&gt;
&lt;p&gt;Sales coaching forces you to stop guessing and start fixing. A good coach will rip the blinders off: Are you &lt;a href=&#34;https://salesgravy.com/how-to-get-new-sales-reps-cold-calling-and-building-pipe-faster-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;dodging the phones?&lt;/a&gt; Are you hesitating at the close? Are you talking too much and listening too little?&lt;/p&gt;
&lt;p&gt;You’re not going to claw your way out of the bottom 20% by working harder. You get out by working &lt;em&gt;smarter&lt;/em&gt;, with someone who’s done it before and won’t let you off the hook.&lt;/p&gt;
&lt;p&gt;Find yourself a coach—do it &lt;em&gt;now—&lt;/em&gt;before the hole you’ve dug gets any deeper.&lt;/p&gt;
&lt;h2 id=&#34;h-2-the-mediocre-middle&#34;&gt;&lt;strong&gt;2. The Mediocre Middle&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’re not bottom of the pack, but you’re not standing out either. You’re just … fine. Quietly average. Here you are, coasting on a couple of decent months, dodging attention, not making waves, paying your bills but treading water accomplishment-wise.&lt;/p&gt;
&lt;p&gt;And that should scare you. This is not where you want to be.&lt;/p&gt;
&lt;p&gt;This is where most reps stay stuck—not because they don’t care, but because they don’t &lt;em&gt;change.&lt;/em&gt; Coaching breaks the cycle of complacency. It’s the flashlight in the dark that shows you exactly what’s holding you back. Weak discovery? Inconsistent follow-ups? Soft closes?&lt;/p&gt;
&lt;p&gt;You don’t need a miracle. You need fresh eyes and someone who pushes you past the edge of “fine.”&lt;/p&gt;
&lt;p&gt;Seek out a coach who’s been there and knows how to break through the ceiling you’re trapped under.&lt;/p&gt;
&lt;h2 id=&#34;h-3-the-ultra-high-performer&#34;&gt;&lt;strong&gt;3. The Ultra High Performer&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’re already top tier. You’ve pushed your way into the 5%. President’s Club. You’ve got the trophies, the income, and the T-shirt to prove it.&lt;/p&gt;
&lt;p&gt;So why do &lt;em&gt;you&lt;/em&gt; need coaching?&lt;/p&gt;
&lt;p&gt;Because the best never stop training. They don’t rest on wins—they refine, seek out marginal gains, and build muscle when others relax. Coaching helps you identify the 2mm adjustments that turn a winner into a legend.&lt;/p&gt;
&lt;p&gt;The ultra-high performers I’ve seen who get &lt;a href=&#34;https://salesgravy.com/are-you-coachable-money-monday/&#34; rel=&#34;nofollow&#34;&gt;coaching&lt;/a&gt; consistently shorten deal cycles, multiply referrals, and close with precision. The ego stays in check, the mindset stays sharp, and the momentum stays up. They’re breaking into enterprise-level sales on the regular.&lt;/p&gt;
&lt;p&gt;The moment you stop chasing growth is the moment someone else starts catching up.&lt;/p&gt;
&lt;p&gt;Your ideal coach has climbed to the top of the mountain themselves and is willing to help you scale it, too.&lt;/p&gt;
&lt;h2 id=&#34;h-4-the-solopreneur&#34;&gt;&lt;strong&gt;4. The Solopreneur&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You’re running a business, selling the service, delivering the product, and following up with the clients. You’re building the plane mid-air.&lt;/p&gt;
&lt;p&gt;But let’s be real—most solopreneurs need some help to truly master sales. With your passion, you’re the best sales rep for your product you’ll ever have—but right now, you’re winging it.&lt;/p&gt;
&lt;p&gt;“Coaching helps you build a real sales process—consistent outreach, confident pricing, and predictable revenue. &lt;/p&gt;
&lt;p&gt;You can’t afford wasted time or wasted energy. A coach helps you cut distractions, stop chasing bad-fit leads, and finally build the kind of pipeline that scales with you.&lt;/p&gt;
&lt;p&gt;If you want to play a bigger game, you’ve got to start selling like a pro—not an amateur.&lt;/p&gt;
&lt;p&gt;Go land a coach who’s as committed to making you a top-tier sales rep as you are to your business.&lt;/p&gt;
&lt;h2 id=&#34;h-5-the-sales-leader&#34;&gt;&lt;strong&gt;5. The Sales Leader&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You &lt;a href=&#34;https://www.salesgravy.university/courses/coaching-fanatical-prospecting-workshop&#34; rel=&#34;nofollow&#34;&gt;coach your team&lt;/a&gt;, run the numbers, and lead the meetings. You’re trying to hit your own number while calling all the plays. So who’s coaching &lt;em&gt;you&lt;/em&gt;?&lt;/p&gt;
&lt;p&gt;Sales leaders need a different kind of pressure. A coach helps you rise above the daily chaos and lead with vision. They help you recognize your blind spots, develop your people faster, and build a culture where coaching is the norm, not a rescue mission.&lt;/p&gt;
&lt;p&gt;If you’re not growing, your team won’t grow. If you’re not learning, they’re not learning. You can’t preach growth if you’re not showing it—and that includes being coachable.&lt;/p&gt;
&lt;p&gt;You want your reps to invest in themselves? Start by investing in yourself first.&lt;/p&gt;
&lt;h2 id=&#34;h-sales-coaching-is-absolutely-necessary&#34;&gt;&lt;strong&gt;Sales Coaching is Absolutely Necessary&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re in sales and you’re not getting coached, you’re leaving deals, dollars, and development on the table. Coaching is the edge that keeps you ahead—not the crutch you reach for when you’re behind.&lt;/p&gt;
&lt;p&gt;It builds skill, confidence, and the consistency that separates the average from the elite.&lt;/p&gt;
&lt;p&gt;If you’re still thinking, “Do I really need coaching?”—you’re already answering your own question.&lt;/p&gt;
&lt;p&gt;You don’t need to wait until you’re struggling. You need to decide you’re worth it—&lt;strong&gt;because staying the same is the most expensive decision you can make.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Ready to stop winging it and start winning it? Get a coach. Get serious. Download our FREE &lt;a href=&#34;https://salesgravy.com/how-to-find-the-right-coach-for-you/&#34; rel=&#34;nofollow&#34;&gt;How to Find the Right Coach&lt;/a&gt; guide.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/you-need-sales-coaching/</link>
                <pubDate>Thu, 24 Apr 2025 22:00:00 &#43;0000</pubDate>
                <itunes:duration>2557</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Road Warrior Prospecting (Ask Jeb)</itunes:title>
                <title>Road Warrior Prospecting (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Kyle, a field sales rep from British Columbia, is struggling with a common prospecting challenge: &lt;em&gt;how to consistently prospect when you&amp;#8217;re constantly on the move.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Kyle&amp;#8217;s situation likely resonates with many of you in outside sales. He described his typical day—starting at job sites at 7:30 AM, running between appointments, sending proposals from his truck, and working from Starbucks in between meetings. Sound familiar?&lt;/p&gt;
&lt;p&gt;He had read my book, &lt;em&gt;Fanatical Prospecting&lt;/em&gt;, where I advocate for dedicated time blocks for prospecting. But Kyle&amp;#8217;s reality made traditional time blocking nearly impossible. So what&amp;#8217;s a field rep to do?&lt;/p&gt;
&lt;p&gt;What follows is the advice I gave Kyle, cleaned up and expanded so every field seller, territory manager, and outside sales road warrior can put it to work—right now.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-focus-on-activity-count-not-time-blocks&#34;&gt;Focus on Activity Count, Not Time Blocks&lt;/h2&gt;
&lt;p&gt;If you&amp;#8217;re in Kyle&amp;#8217;s shoes (or truck), here&amp;#8217;s my advice: Stop obsessing over time and start focusing on activity counts.&lt;/p&gt;
&lt;p&gt;Instead of trying to carve out a rigid one- or two-hour block, set a daily activity goal. For someone in Kyle&amp;#8217;s position, committing to 30 quality outbound touches per day is likely sufficient. In my early days, I personally made 100 dials daily, no matter what—but you need to find your number.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s amazing what you can accomplish in small pockets of time. Got 10 minutes between appointments? You can make 10 dials. These micro-prospecting sessions add up throughout your day.&lt;/p&gt;
&lt;p&gt;Instead of asking, &lt;em&gt;“How do I find two uninterrupted hours?”&lt;/em&gt; ask, &lt;em&gt;“How many outbound touches do I need to hit my pipeline goal?”&lt;/em&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Reverse-engineer your math.&lt;/strong&gt; If 30 dials typically create two meetings—and two meetings a day keep your funnel fat—commit to 30 dials, period.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Activity over chronology.&lt;/strong&gt; Whether you burn those calls in one block or in six five-minute bursts between site visits doesn’t matter. Hitting the activity target does.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Prospecting is like push-ups: the muscle only cares that you completed the reps, not whether you did them all at once.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-practical-fanatical-prospecting-implementation-for-field-reps&#34;&gt;Practical Fanatical Prospecting Implementation for Field Reps&lt;/h2&gt;
&lt;p&gt;Here&amp;#8217;s how to make this work in the field:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Set up your list the night before&lt;/strong&gt;: Don&amp;#8217;t waste precious morning energy building your call list. Have everything ready to go when you start your day. A pre-built list eliminates the mental drag of figuring out &lt;em&gt;who&lt;/em&gt; to call while you’re juggling mud, invoices, and traffic.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use the gaps&lt;/strong&gt;: Those small windows between appointments are prospecting gold. Five minutes here, ten minutes there—use them.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Capture information efficiently&lt;/strong&gt;: Most calls will go to voicemail. For the ones who answer, quickly note any important information to input into your CRM later. Don&amp;#8217;t try to update your CRM in real-time between every call.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Be safe&lt;/strong&gt;: Obviously, don&amp;#8217;t text and drive. Pull over if you need to take notes or send follow-up messages.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;What Kyle is experiencing is common for outside sales professionals. You can&amp;#8217;t prospect the same way as an inside sales rep with a dedicated desk and phone. Your office is your vehicle. Your desk is wherever you can find a flat surface. Your schedule is dictated by customers and job sites.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-create-a-mobile-prospecting-kit&#34;&gt;Create a Mobile Prospecting Kit&lt;/h3&gt;
&lt;p&gt;Salesforce is great—when you have stable Wi-Fi and two hands on a keyboard. Field reps need something that works when the LTE bars dip to one.&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Print or export&lt;/strong&gt; your list with phone numbers and a skinny note column.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Hyperlink mobile numbers&lt;/strong&gt; in a notes app so a single tap dials the next contact—no scrolling, no fumbling.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use a hands-free auto-dial app&lt;/strong&gt; (tons exist) if local regulations allow. Safety first; quotas second.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Capture notes on paper&lt;/strong&gt; or dictate voice memos. At day’s end, batch-enter critical intel into your CRM. Perfect data hygiene is optional; capturing deal-moving facts is mandatory.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Rule of thumb: &lt;em&gt;Log information, not activity.&lt;/em&gt; Managers love call-count metrics, but conversations and follow-up triggers win deals.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-prospect-in-the-micro-moments&#34;&gt;Prospect in the Micro-Moments&lt;/h2&gt;
&lt;p&gt;I built my career on a simple principle: five dials fit in five minutes.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Waiting for the site supervisor? Dial.&lt;/li&gt;
&lt;li&gt;Stuck at a railroad crossing? Dial.&lt;/li&gt;
&lt;li&gt;Early for lunch with a GC? Dial.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If you rinse and repeat ten times a day, that’s 50 dials—without ever blocking a formal hour. Your smartphone is a Swiss Army knife; flip out the prospecting blade at every lull.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-respect-the-platinum-hours-but-redefine-them&#34;&gt;Respect the Platinum Hours—But Redefine Them&lt;/h2&gt;
&lt;p&gt;Kyle also asked about &amp;#8220;platinum hours&amp;#8221; for prospecting in the construction world. This is where understanding your market&amp;#8217;s rhythm becomes crucial.&lt;/p&gt;
&lt;p&gt;Kyle noted that contractors and builders are easier to reach in the morning, while homeowners are more accessible in the afternoon. This creates a &amp;#8220;sandwich&amp;#8221; with potentially lighter activity in the middle of the day.&lt;/p&gt;
&lt;p&gt;This midday lull is your opportunity. Use this time to build lists, handle admin work, and prepare proposals. Unlike the evening when you&amp;#8217;re exhausted from a full day in the field, these midday hours could be your most productive for planning and organizing your prospecting efforts.&lt;/p&gt;
&lt;p&gt;Another strategy: dedicate time on Sunday evenings to build your entire week&amp;#8217;s prospecting list. Create a master list of 100 names and work through it all week, making adjustments as needed when new leads come in.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-creating-a-predictable-pipeline&#34;&gt;Creating a Predictable Pipeline&lt;/h2&gt;
&lt;p&gt;Consistent prospecting—even in small chunks—creates a predictable pipeline. For field reps, this approach is actually more sustainable than trying to force traditional time blocks into an already chaotic schedule.&lt;/p&gt;
&lt;p&gt;When you hit your daily outbound touch goal consistently, you create a steady stream of new opportunities flowing into your pipeline. This prevents the feast-or-famine cycle that plagues so many field sales professionals.&lt;/p&gt;
&lt;p&gt;Remember, it&amp;#8217;s not about how much time you spend prospecting—it&amp;#8217;s about how many quality touches you make each day. Set your number, stick to it religiously, and watch your pipeline grow.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-prospect-the-way-your-territory-demands&#34;&gt;Prospect the Way Your Territory Demands&lt;/h2&gt;
&lt;p&gt;Kyle’s biggest burden wasn’t time—it was guilt. He felt like a prospecting slacker because he wasn’t doing textbook blocks. Let me settle it:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;If your role is to be on-site talking to buyers, &lt;em&gt;that is&lt;/em&gt; high-value selling time.&lt;/li&gt;
&lt;li&gt;The goal of prospecting is pipeline, not calendar purity.&lt;/li&gt;
&lt;li&gt;Flexible, numbers-driven activity beats rigid, time-driven blocks every day of the week.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Give yourself permission to sell the way your territory demands. Outside sales is messy, chaotic, and wildly fun. You’ll spill coffee on contracts, burn through playlists, and hunt for cell service in cornfields—but none of that excuses an empty pipeline.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re like Kyle—constantly on the move but committed to growth—focus on activity goals rather than time blocks. Your truck becomes your prospecting command center, and those small gaps in your day become opportunities to move your business forward.&lt;/p&gt;
&lt;p&gt;Keep hustling. Keep prospecting. And at the end of the day, when it is time to go home, always make one more call.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Want to set more appointments from the road? Download our FREE guide &lt;em&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/appointment/&#34;&gt;25 Ways to Ask For the Appointment on a Cold Call&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Kyle, a field sales rep from British Columbia, is struggling with a common prospecting challenge: <em>how to consistently prospect when you’re constantly on the move.</em></p>
<p>Kyle’s situation likely resonates with many of you in outside sales. He described his typical day—starting at job sites at 7:30 AM, running between appointments, sending proposals from his truck, and working from Starbucks in between meetings. Sound familiar?</p>
<p>He had read my book, <em>Fanatical Prospecting</em>, where I advocate for dedicated time blocks for prospecting. But Kyle’s reality made traditional time blocking nearly impossible. So what’s a field rep to do?</p>
<p>What follows is the advice I gave Kyle, cleaned up and expanded so every field seller, territory manager, and outside sales road warrior can put it to work—right now.</p>
<h2 id="h-focus-on-activity-count-not-time-blocks">Focus on Activity Count, Not Time Blocks</h2>
<p>If you’re in Kyle’s shoes (or truck), here’s my advice: Stop obsessing over time and start focusing on activity counts.</p>
<p>Instead of trying to carve out a rigid one- or two-hour block, set a daily activity goal. For someone in Kyle’s position, committing to 30 quality outbound touches per day is likely sufficient. In my early days, I personally made 100 dials daily, no matter what—but you need to find your number.</p>
<p>It’s amazing what you can accomplish in small pockets of time. Got 10 minutes between appointments? You can make 10 dials. These micro-prospecting sessions add up throughout your day.</p>
<p>Instead of asking, <em>“How do I find two uninterrupted hours?”</em> ask, <em>“How many outbound touches do I need to hit my pipeline goal?”</em></p>
<ul>
<li><strong>Reverse-engineer your math.</strong> If 30 dials typically create two meetings—and two meetings a day keep your funnel fat—commit to 30 dials, period.</li>
<li><strong>Activity over chronology.</strong> Whether you burn those calls in one block or in six five-minute bursts between site visits doesn’t matter. Hitting the activity target does.</li>
</ul>
<p>Prospecting is like push-ups: the muscle only cares that you completed the reps, not whether you did them all at once.</p>
<h2 id="h-practical-fanatical-prospecting-implementation-for-field-reps">Practical Fanatical Prospecting Implementation for Field Reps</h2>
<p>Here’s how to make this work in the field:</p>
<ol>
<li><strong>Set up your list the night before</strong>: Don’t waste precious morning energy building your call list. Have everything ready to go when you start your day. A pre-built list eliminates the mental drag of figuring out <em>who</em> to call while you’re juggling mud, invoices, and traffic.</li>
<li><strong>Use the gaps</strong>: Those small windows between appointments are prospecting gold. Five minutes here, ten minutes there—use them.</li>
<li><strong>Capture information efficiently</strong>: Most calls will go to voicemail. For the ones who answer, quickly note any important information to input into your CRM later. Don’t try to update your CRM in real-time between every call.</li>
<li><strong>Be safe</strong>: Obviously, don’t text and drive. Pull over if you need to take notes or send follow-up messages.</li>
</ol>
<p>What Kyle is experiencing is common for outside sales professionals. You can’t prospect the same way as an inside sales rep with a dedicated desk and phone. Your office is your vehicle. Your desk is wherever you can find a flat surface. Your schedule is dictated by customers and job sites.</p>
<h3 id="h-create-a-mobile-prospecting-kit">Create a Mobile Prospecting Kit</h3>
<p>Salesforce is great—when you have stable Wi-Fi and two hands on a keyboard. Field reps need something that works when the LTE bars dip to one.</p>
<ol>
<li><strong>Print or export</strong> your list with phone numbers and a skinny note column.</li>
<li><strong>Hyperlink mobile numbers</strong> in a notes app so a single tap dials the next contact—no scrolling, no fumbling.</li>
<li><strong>Use a hands-free auto-dial app</strong> (tons exist) if local regulations allow. Safety first; quotas second.</li>
<li><strong>Capture notes on paper</strong> or dictate voice memos. At day’s end, batch-enter critical intel into your CRM. Perfect data hygiene is optional; capturing deal-moving facts is mandatory.</li>
</ol>
<p>Rule of thumb: <em>Log information, not activity.</em> Managers love call-count metrics, but conversations and follow-up triggers win deals.</p>
<h2 id="h-prospect-in-the-micro-moments">Prospect in the Micro-Moments</h2>
<p>I built my career on a simple principle: five dials fit in five minutes.</p>
<ul>
<li>Waiting for the site supervisor? Dial.</li>
<li>Stuck at a railroad crossing? Dial.</li>
<li>Early for lunch with a GC? Dial.</li>
</ul>
<p>If you rinse and repeat ten times a day, that’s 50 dials—without ever blocking a formal hour. Your smartphone is a Swiss Army knife; flip out the prospecting blade at every lull.</p>
<h2 id="h-respect-the-platinum-hours-but-redefine-them">Respect the Platinum Hours—But Redefine Them</h2>
<p>Kyle also asked about “platinum hours” for prospecting in the construction world. This is where understanding your market’s rhythm becomes crucial.</p>
<p>Kyle noted that contractors and builders are easier to reach in the morning, while homeowners are more accessible in the afternoon. This creates a “sandwich” with potentially lighter activity in the middle of the day.</p>
<p>This midday lull is your opportunity. Use this time to build lists, handle admin work, and prepare proposals. Unlike the evening when you’re exhausted from a full day in the field, these midday hours could be your most productive for planning and organizing your prospecting efforts.</p>
<p>Another strategy: dedicate time on Sunday evenings to build your entire week’s prospecting list. Create a master list of 100 names and work through it all week, making adjustments as needed when new leads come in.</p>
<h2 id="h-creating-a-predictable-pipeline">Creating a Predictable Pipeline</h2>
<p>Consistent prospecting—even in small chunks—creates a predictable pipeline. For field reps, this approach is actually more sustainable than trying to force traditional time blocks into an already chaotic schedule.</p>
<p>When you hit your daily outbound touch goal consistently, you create a steady stream of new opportunities flowing into your pipeline. This prevents the feast-or-famine cycle that plagues so many field sales professionals.</p>
<p>Remember, it’s not about how much time you spend prospecting—it’s about how many quality touches you make each day. Set your number, stick to it religiously, and watch your pipeline grow.</p>
<h2 id="h-prospect-the-way-your-territory-demands">Prospect the Way Your Territory Demands</h2>
<p>Kyle’s biggest burden wasn’t time—it was guilt. He felt like a prospecting slacker because he wasn’t doing textbook blocks. Let me settle it:</p>
<ul>
<li>If your role is to be on-site talking to buyers, <em>that is</em> high-value selling time.</li>
<li>The goal of prospecting is pipeline, not calendar purity.</li>
<li>Flexible, numbers-driven activity beats rigid, time-driven blocks every day of the week.</li>
</ul>
<p>Give yourself permission to sell the way your territory demands. Outside sales is messy, chaotic, and wildly fun. You’ll spill coffee on contracts, burn through playlists, and hunt for cell service in cornfields—but none of that excuses an empty pipeline.</p>
<p>If you’re like Kyle—constantly on the move but committed to growth—focus on activity goals rather than time blocks. Your truck becomes your prospecting command center, and those small gaps in your day become opportunities to move your business forward.</p>
<p>Keep hustling. Keep prospecting. And at the end of the day, when it is time to go home, always make one more call.</p>
<hr/>
<p>Want to set more appointments from the road? Download our FREE guide <em><strong><a href="https://salesgravy.com/appointment/" rel="nofollow">25 Ways to Ask For the Appointment on a Cold Call</a></strong></em></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Kyle, a field sales rep from British Columbia, is struggling with a common prospecting challenge: &lt;em&gt;how to consistently prospect when you’re constantly on the move.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Kyle’s situation likely resonates with many of you in outside sales. He described his typical day—starting at job sites at 7:30 AM, running between appointments, sending proposals from his truck, and working from Starbucks in between meetings. Sound familiar?&lt;/p&gt;
&lt;p&gt;He had read my book, &lt;em&gt;Fanatical Prospecting&lt;/em&gt;, where I advocate for dedicated time blocks for prospecting. But Kyle’s reality made traditional time blocking nearly impossible. So what’s a field rep to do?&lt;/p&gt;
&lt;p&gt;What follows is the advice I gave Kyle, cleaned up and expanded so every field seller, territory manager, and outside sales road warrior can put it to work—right now.&lt;/p&gt;
&lt;h2 id=&#34;h-focus-on-activity-count-not-time-blocks&#34;&gt;Focus on Activity Count, Not Time Blocks&lt;/h2&gt;
&lt;p&gt;If you’re in Kyle’s shoes (or truck), here’s my advice: Stop obsessing over time and start focusing on activity counts.&lt;/p&gt;
&lt;p&gt;Instead of trying to carve out a rigid one- or two-hour block, set a daily activity goal. For someone in Kyle’s position, committing to 30 quality outbound touches per day is likely sufficient. In my early days, I personally made 100 dials daily, no matter what—but you need to find your number.&lt;/p&gt;
&lt;p&gt;It’s amazing what you can accomplish in small pockets of time. Got 10 minutes between appointments? You can make 10 dials. These micro-prospecting sessions add up throughout your day.&lt;/p&gt;
&lt;p&gt;Instead of asking, &lt;em&gt;“How do I find two uninterrupted hours?”&lt;/em&gt; ask, &lt;em&gt;“How many outbound touches do I need to hit my pipeline goal?”&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Reverse-engineer your math.&lt;/strong&gt; If 30 dials typically create two meetings—and two meetings a day keep your funnel fat—commit to 30 dials, period.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Activity over chronology.&lt;/strong&gt; Whether you burn those calls in one block or in six five-minute bursts between site visits doesn’t matter. Hitting the activity target does.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Prospecting is like push-ups: the muscle only cares that you completed the reps, not whether you did them all at once.&lt;/p&gt;
&lt;h2 id=&#34;h-practical-fanatical-prospecting-implementation-for-field-reps&#34;&gt;Practical Fanatical Prospecting Implementation for Field Reps&lt;/h2&gt;
&lt;p&gt;Here’s how to make this work in the field:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Set up your list the night before&lt;/strong&gt;: Don’t waste precious morning energy building your call list. Have everything ready to go when you start your day. A pre-built list eliminates the mental drag of figuring out &lt;em&gt;who&lt;/em&gt; to call while you’re juggling mud, invoices, and traffic.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use the gaps&lt;/strong&gt;: Those small windows between appointments are prospecting gold. Five minutes here, ten minutes there—use them.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Capture information efficiently&lt;/strong&gt;: Most calls will go to voicemail. For the ones who answer, quickly note any important information to input into your CRM later. Don’t try to update your CRM in real-time between every call.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Be safe&lt;/strong&gt;: Obviously, don’t text and drive. Pull over if you need to take notes or send follow-up messages.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;What Kyle is experiencing is common for outside sales professionals. You can’t prospect the same way as an inside sales rep with a dedicated desk and phone. Your office is your vehicle. Your desk is wherever you can find a flat surface. Your schedule is dictated by customers and job sites.&lt;/p&gt;
&lt;h3 id=&#34;h-create-a-mobile-prospecting-kit&#34;&gt;Create a Mobile Prospecting Kit&lt;/h3&gt;
&lt;p&gt;Salesforce is great—when you have stable Wi-Fi and two hands on a keyboard. Field reps need something that works when the LTE bars dip to one.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Print or export&lt;/strong&gt; your list with phone numbers and a skinny note column.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Hyperlink mobile numbers&lt;/strong&gt; in a notes app so a single tap dials the next contact—no scrolling, no fumbling.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use a hands-free auto-dial app&lt;/strong&gt; (tons exist) if local regulations allow. Safety first; quotas second.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Capture notes on paper&lt;/strong&gt; or dictate voice memos. At day’s end, batch-enter critical intel into your CRM. Perfect data hygiene is optional; capturing deal-moving facts is mandatory.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Rule of thumb: &lt;em&gt;Log information, not activity.&lt;/em&gt; Managers love call-count metrics, but conversations and follow-up triggers win deals.&lt;/p&gt;
&lt;h2 id=&#34;h-prospect-in-the-micro-moments&#34;&gt;Prospect in the Micro-Moments&lt;/h2&gt;
&lt;p&gt;I built my career on a simple principle: five dials fit in five minutes.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Waiting for the site supervisor? Dial.&lt;/li&gt;
&lt;li&gt;Stuck at a railroad crossing? Dial.&lt;/li&gt;
&lt;li&gt;Early for lunch with a GC? Dial.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If you rinse and repeat ten times a day, that’s 50 dials—without ever blocking a formal hour. Your smartphone is a Swiss Army knife; flip out the prospecting blade at every lull.&lt;/p&gt;
&lt;h2 id=&#34;h-respect-the-platinum-hours-but-redefine-them&#34;&gt;Respect the Platinum Hours—But Redefine Them&lt;/h2&gt;
&lt;p&gt;Kyle also asked about “platinum hours” for prospecting in the construction world. This is where understanding your market’s rhythm becomes crucial.&lt;/p&gt;
&lt;p&gt;Kyle noted that contractors and builders are easier to reach in the morning, while homeowners are more accessible in the afternoon. This creates a “sandwich” with potentially lighter activity in the middle of the day.&lt;/p&gt;
&lt;p&gt;This midday lull is your opportunity. Use this time to build lists, handle admin work, and prepare proposals. Unlike the evening when you’re exhausted from a full day in the field, these midday hours could be your most productive for planning and organizing your prospecting efforts.&lt;/p&gt;
&lt;p&gt;Another strategy: dedicate time on Sunday evenings to build your entire week’s prospecting list. Create a master list of 100 names and work through it all week, making adjustments as needed when new leads come in.&lt;/p&gt;
&lt;h2 id=&#34;h-creating-a-predictable-pipeline&#34;&gt;Creating a Predictable Pipeline&lt;/h2&gt;
&lt;p&gt;Consistent prospecting—even in small chunks—creates a predictable pipeline. For field reps, this approach is actually more sustainable than trying to force traditional time blocks into an already chaotic schedule.&lt;/p&gt;
&lt;p&gt;When you hit your daily outbound touch goal consistently, you create a steady stream of new opportunities flowing into your pipeline. This prevents the feast-or-famine cycle that plagues so many field sales professionals.&lt;/p&gt;
&lt;p&gt;Remember, it’s not about how much time you spend prospecting—it’s about how many quality touches you make each day. Set your number, stick to it religiously, and watch your pipeline grow.&lt;/p&gt;
&lt;h2 id=&#34;h-prospect-the-way-your-territory-demands&#34;&gt;Prospect the Way Your Territory Demands&lt;/h2&gt;
&lt;p&gt;Kyle’s biggest burden wasn’t time—it was guilt. He felt like a prospecting slacker because he wasn’t doing textbook blocks. Let me settle it:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;If your role is to be on-site talking to buyers, &lt;em&gt;that is&lt;/em&gt; high-value selling time.&lt;/li&gt;
&lt;li&gt;The goal of prospecting is pipeline, not calendar purity.&lt;/li&gt;
&lt;li&gt;Flexible, numbers-driven activity beats rigid, time-driven blocks every day of the week.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Give yourself permission to sell the way your territory demands. Outside sales is messy, chaotic, and wildly fun. You’ll spill coffee on contracts, burn through playlists, and hunt for cell service in cornfields—but none of that excuses an empty pipeline.&lt;/p&gt;
&lt;p&gt;If you’re like Kyle—constantly on the move but committed to growth—focus on activity goals rather than time blocks. Your truck becomes your prospecting command center, and those small gaps in your day become opportunities to move your business forward.&lt;/p&gt;
&lt;p&gt;Keep hustling. Keep prospecting. And at the end of the day, when it is time to go home, always make one more call.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Want to set more appointments from the road? Download our FREE guide &lt;em&gt;&lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/appointment/&#34; rel=&#34;nofollow&#34;&gt;25 Ways to Ask For the Appointment on a Cold Call&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/road-warrior-prospecting-ask-jeb/</link>
                <pubDate>Wed, 23 Apr 2025 23:16:00 &#43;0000</pubDate>
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                <itunes:title>5 Lessons From Rory McIlroy’s Win at the Masters (Money Monday)</itunes:title>
                <title>5 Lessons From Rory McIlroy’s Win at the Masters (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;On this Money Monday, we&amp;#8217;re going back to Augusta where Rory McIlroy finally won The Masters and in doing so gave us 5 lessons for chasing and achieving dreams.&amp;#160;It wasn’t pretty. It wasn’t clean. It was gritty, emotional, and one of the most unforgettable moments in sports history.&amp;#160;&lt;/p&gt;
&lt;p&gt;Rory stepped onto the first tee looking calm, focused. Like a man who’d been here before, and this time, was ready to finish it. He was 12-under. Two shots clear. It was his tournament to lose.&lt;/p&gt;
&lt;p&gt;Then it unraveled almost immediately. A loose drive. Bad bounce. Scrambled recovery. Double bogey. That kind of start can break a player, especially at Augusta National, especially when the stakes are this high. But this year would be different.&lt;/p&gt;
&lt;p&gt;Here are five lessons we can learn from Rory Mcllroy&amp;#8217;s journey to immortality at the &lt;a href=&#34;https://masters.com&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Masters&lt;/strong&gt;&lt;/a&gt;:&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-lesson-1-pressure-doesn-t-break-you-it-reveals-you&#34;&gt;&lt;strong&gt;Lesson #1: Pressure Doesn’t Break You—It Reveals You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;That double bogey on the first hole could’ve crushed him. It has &lt;a href=&#34;https://salesgravy.com/george-foremans-masterclass-on-resilience-money-monday/&#34;&gt;&lt;strong&gt;crushed players&lt;/strong&gt;&lt;/a&gt; before. It’s crushed &lt;em&gt;him&lt;/em&gt; before. But this time, Rory leaned into the moment.&lt;/p&gt;
&lt;p&gt;In sales, the pressure hits you just as fast. A lost deal, a missed number, or an impossible quarter. You don’t get to run from it. You fail to the level of your habits, your mindset, and your preparation. What shows up when you’re squeezed is your true game.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-lesson-2-respect-the-long-game&#34;&gt;&lt;strong&gt;Lesson #2: Respect the Long Game&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Rory didn’t panic; he recalibrated. He birdied 3, then 4. No showboating. No hero shots. Just control. He played tight through the front 9. His game wasn’t flashy—just steady. He didn’t chase. He didn’t press.&amp;#160;Rory played smart. He trusted the process and took what the course gave him.&amp;#160;He didn’t win with a miracle chip. He won with patience. Tempo. Smart decisions. He trusted the process.&lt;/p&gt;
&lt;p&gt;That’s how deals close. That’s how pipeline builds. You qualify. You follow up. You show up again. And you earn the right to close when the buyer’s ready—not when you’re desperate to sell. Trust the process, be consistent, and believe in your system.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-lesson-3-how-you-lose-matters-more-than-how-you-win&#34;&gt;&lt;strong&gt;Lesson #3: How You Lose Matters More Than How You Win&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;But the Augusta National did what the Augusta National always does—it tightened its grip.&lt;/p&gt;
&lt;p&gt;The 11th is long, brutal, and unforgiving. His approach caught the small bumpy hills that line the green side fairway and scuttled left. The ball screamed toward the left pond and stopped just short. Rory was able to make the save for bogey.&lt;/p&gt;
&lt;p&gt;&amp;#8220;Amen Corner&lt;em&gt;,&lt;/em&gt;&amp;#8221; he must have whispered to himself, exasperated. Rae’s Creek was, again, waiting on 13—and it got him. His 89-yard chip landed short and skipped into the water. Another bogey.&lt;/p&gt;
&lt;p&gt;He was slipping. You could see it in his face. The sweat. The searching for focus. The doubt that has haunted his Masters’ history creeping in around the edges. The crowd got quiet. Could it be another collapse.&lt;/p&gt;
&lt;p&gt;On the 15th, after his tee shot put him left of the fairway blocked by three Georgia Pines, Rory stood at the top of the hill—one of the last true scoring chances on the course.&lt;/p&gt;
&lt;p&gt;He pulled a 7-iron for 220 yards. A high, arching draw that tracked perfectly, landing soft on the right side of the green and rolling to within five feet of the pin. Rory bounced down the fairway to the green, walking on clouds. The crowd enveloped him in a unified chant.&lt;/p&gt;
&lt;p&gt;Then he landed another birdie on 17. Suddenly, he was back to 11-under—tied with Justin Rose, who was charging from behind with a 66 and had the crowd buzzing.&lt;/p&gt;
&lt;p&gt;18 was Rory’s chance to seal it. But his second shot found the bunker. The blast out was clean, but the putt too strong. He missed. The gallery groaned. Another Masters heartbreak? Was this all too much to fight in one day? Did he have one more, two more, three more holes?&amp;#160;&lt;/p&gt;
&lt;p&gt;But Rory didn’t show frustration or melt down. He reset and walked back to the tee box for the playoff with Rose. For years, Rory has taken losses on the chin. No excuses. No drama. Just class.&lt;/p&gt;
&lt;p&gt;Grace matters. Your mindset matters. Clients see that in sales. They notice how you act when the deal doesn’t go your way. &lt;a href=&#34;https://salesgravy.com/failure-is-not-a-tattoo-money-monday/&#34;&gt;&lt;strong&gt;They remember how you lose.&lt;/strong&gt; &lt;/a&gt;That memory could be the reason they give you another shot later.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-lesson-4-the-loudest-cheers-come-from-the-longest-roads&#34;&gt;&lt;strong&gt;Lesson #4: The Loudest Cheers Come From the Longest Roads&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Playoff. 18, Holly. One more time. Rose struck first—a solid approach to 10 feet. Then Rory stepped up—and he flushed it. The ball hit the backstop behind the pin, checked, and rolled to four feet.&lt;/p&gt;
&lt;p&gt;And then he made the putt! Years of pressure came off his shoulders. Sure he had won, but in that second, it felt like we all had won.&lt;/p&gt;
&lt;p&gt;After fifteen tries, finally, Rory McIlroy was wearing the Green Jacket. Not gifted—&lt;em&gt;earned. &lt;/em&gt;The patrons at the Augusta National erupted.&lt;/p&gt;
&lt;p&gt;They weren&amp;#8217;t just cheering a shot. They were releasing years of tension, releasing heartbreak, waiting and what-ifs. They’d been on this ride with him.&lt;/p&gt;
&lt;p&gt;If you want that kind of response in sales—loyalty, referrals, reputation—you have to let people see your journey. Let them see the hard stuff: the missed quotas, the tough quarters, the grind, and they way you pick yourself up and dust yourself off when you lose. Then, when you finally win, they’ll &lt;em&gt;cheer.&lt;/em&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-lesson-5-legacy-is-earned-over-time&#34;&gt;&lt;strong&gt;Lesson #5: Legacy is Earned Over Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Rory didn’t become great on Sunday. He became great over years of showing up—through doubt, defeat, and disappointment. Sunday was just the moment that made it official.&lt;/p&gt;
&lt;p&gt;In sales, legacy isn’t built on one quarter. It’s built on how you carry yourself through a hundred difficult conversations. It’s built on follow-ups, follow-through, late nights, and early mornings. Lean into grind and do the work. And when your moment comes it&amp;#160;won’t feel like luck. It’ll feel like validation.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-final-thoughts&#34;&gt;&lt;strong&gt;Final Thoughts&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;I saw Rory win The Masters. But what I really saw was what greatness looks like when it refuses to quit. You just have to keep showing up.&lt;/p&gt;
&lt;p&gt;Now go take your swing. And remember, when you’ve been taking punches all day. When you’re tired, worn out and ready to pack it in. Pick yourself up and will yourself to make one more call, because that’s how champions win.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Every dream needs a plan. Get yours started on the right path with our FREE &lt;strong&gt;&lt;a href=&#34;http://salesgravy.com/goalguide&#34;&gt;Goal Planning Guide&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>On this Money Monday, we’re going back to Augusta where Rory McIlroy finally won The Masters and in doing so gave us 5 lessons for chasing and achieving dreams. It wasn’t pretty. It wasn’t clean. It was gritty, emotional, and one of the most unforgettable moments in sports history. </p>
<p>Rory stepped onto the first tee looking calm, focused. Like a man who’d been here before, and this time, was ready to finish it. He was 12-under. Two shots clear. It was his tournament to lose.</p>
<p>Then it unraveled almost immediately. A loose drive. Bad bounce. Scrambled recovery. Double bogey. That kind of start can break a player, especially at Augusta National, especially when the stakes are this high. But this year would be different.</p>
<p>Here are five lessons we can learn from Rory Mcllroy’s journey to immortality at the <a href="https://masters.com" rel="nofollow"><strong>Masters</strong></a>:</p>
<h2 id="h-lesson-1-pressure-doesn-t-break-you-it-reveals-you"><strong>Lesson #1: Pressure Doesn’t Break You—It Reveals You</strong></h2>
<p>That double bogey on the first hole could’ve crushed him. It has <a href="https://salesgravy.com/george-foremans-masterclass-on-resilience-money-monday/" rel="nofollow"><strong>crushed players</strong></a> before. It’s crushed <em>him</em> before. But this time, Rory leaned into the moment.</p>
<p>In sales, the pressure hits you just as fast. A lost deal, a missed number, or an impossible quarter. You don’t get to run from it. You fail to the level of your habits, your mindset, and your preparation. What shows up when you’re squeezed is your true game.</p>
<h2 id="h-lesson-2-respect-the-long-game"><strong>Lesson #2: Respect the Long Game</strong></h2>
<p>Rory didn’t panic; he recalibrated. He birdied 3, then 4. No showboating. No hero shots. Just control. He played tight through the front 9. His game wasn’t flashy—just steady. He didn’t chase. He didn’t press. Rory played smart. He trusted the process and took what the course gave him. He didn’t win with a miracle chip. He won with patience. Tempo. Smart decisions. He trusted the process.</p>
<p>That’s how deals close. That’s how pipeline builds. You qualify. You follow up. You show up again. And you earn the right to close when the buyer’s ready—not when you’re desperate to sell. Trust the process, be consistent, and believe in your system.</p>
<h2 id="h-lesson-3-how-you-lose-matters-more-than-how-you-win"><strong>Lesson #3: How You Lose Matters More Than How You Win</strong></h2>
<p>But the Augusta National did what the Augusta National always does—it tightened its grip.</p>
<p>The 11th is long, brutal, and unforgiving. His approach caught the small bumpy hills that line the green side fairway and scuttled left. The ball screamed toward the left pond and stopped just short. Rory was able to make the save for bogey.</p>
<p>“Amen Corner<em>,</em>” he must have whispered to himself, exasperated. Rae’s Creek was, again, waiting on 13—and it got him. His 89-yard chip landed short and skipped into the water. Another bogey.</p>
<p>He was slipping. You could see it in his face. The sweat. The searching for focus. The doubt that has haunted his Masters’ history creeping in around the edges. The crowd got quiet. Could it be another collapse.</p>
<p>On the 15th, after his tee shot put him left of the fairway blocked by three Georgia Pines, Rory stood at the top of the hill—one of the last true scoring chances on the course.</p>
<p>He pulled a 7-iron for 220 yards. A high, arching draw that tracked perfectly, landing soft on the right side of the green and rolling to within five feet of the pin. Rory bounced down the fairway to the green, walking on clouds. The crowd enveloped him in a unified chant.</p>
<p>Then he landed another birdie on 17. Suddenly, he was back to 11-under—tied with Justin Rose, who was charging from behind with a 66 and had the crowd buzzing.</p>
<p>18 was Rory’s chance to seal it. But his second shot found the bunker. The blast out was clean, but the putt too strong. He missed. The gallery groaned. Another Masters heartbreak? Was this all too much to fight in one day? Did he have one more, two more, three more holes? </p>
<p>But Rory didn’t show frustration or melt down. He reset and walked back to the tee box for the playoff with Rose. For years, Rory has taken losses on the chin. No excuses. No drama. Just class.</p>
<p>Grace matters. Your mindset matters. Clients see that in sales. They notice how you act when the deal doesn’t go your way. <a href="https://salesgravy.com/failure-is-not-a-tattoo-money-monday/" rel="nofollow"><strong>They remember how you lose.</strong> </a>That memory could be the reason they give you another shot later.</p>
<h2 id="h-lesson-4-the-loudest-cheers-come-from-the-longest-roads"><strong>Lesson #4: The Loudest Cheers Come From the Longest Roads</strong></h2>
<p>Playoff. 18, Holly. One more time. Rose struck first—a solid approach to 10 feet. Then Rory stepped up—and he flushed it. The ball hit the backstop behind the pin, checked, and rolled to four feet.</p>
<p>And then he made the putt! Years of pressure came off his shoulders. Sure he had won, but in that second, it felt like we all had won.</p>
<p>After fifteen tries, finally, Rory McIlroy was wearing the Green Jacket. Not gifted—<em>earned. </em>The patrons at the Augusta National erupted.</p>
<p>They weren’t just cheering a shot. They were releasing years of tension, releasing heartbreak, waiting and what-ifs. They’d been on this ride with him.</p>
<p>If you want that kind of response in sales—loyalty, referrals, reputation—you have to let people see your journey. Let them see the hard stuff: the missed quotas, the tough quarters, the grind, and they way you pick yourself up and dust yourself off when you lose. Then, when you finally win, they’ll <em>cheer.</em></p>
<h2 id="h-lesson-5-legacy-is-earned-over-time"><strong>Lesson #5: Legacy is Earned Over Time</strong></h2>
<p>Rory didn’t become great on Sunday. He became great over years of showing up—through doubt, defeat, and disappointment. Sunday was just the moment that made it official.</p>
<p>In sales, legacy isn’t built on one quarter. It’s built on how you carry yourself through a hundred difficult conversations. It’s built on follow-ups, follow-through, late nights, and early mornings. Lean into grind and do the work. And when your moment comes it won’t feel like luck. It’ll feel like validation.</p>
<h2 id="h-final-thoughts"><strong>Final Thoughts</strong></h2>
<p>I saw Rory win The Masters. But what I really saw was what greatness looks like when it refuses to quit. You just have to keep showing up.</p>
<p>Now go take your swing. And remember, when you’ve been taking punches all day. When you’re tired, worn out and ready to pack it in. Pick yourself up and will yourself to make one more call, because that’s how champions win.</p>
<hr/>
<p>Every dream needs a plan. Get yours started on the right path with our FREE <strong><a href="http://salesgravy.com/goalguide" rel="nofollow">Goal Planning Guide</a>.</strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;On this Money Monday, we’re going back to Augusta where Rory McIlroy finally won The Masters and in doing so gave us 5 lessons for chasing and achieving dreams. It wasn’t pretty. It wasn’t clean. It was gritty, emotional, and one of the most unforgettable moments in sports history. &lt;/p&gt;
&lt;p&gt;Rory stepped onto the first tee looking calm, focused. Like a man who’d been here before, and this time, was ready to finish it. He was 12-under. Two shots clear. It was his tournament to lose.&lt;/p&gt;
&lt;p&gt;Then it unraveled almost immediately. A loose drive. Bad bounce. Scrambled recovery. Double bogey. That kind of start can break a player, especially at Augusta National, especially when the stakes are this high. But this year would be different.&lt;/p&gt;
&lt;p&gt;Here are five lessons we can learn from Rory Mcllroy’s journey to immortality at the &lt;a href=&#34;https://masters.com&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Masters&lt;/strong&gt;&lt;/a&gt;:&lt;/p&gt;
&lt;h2 id=&#34;h-lesson-1-pressure-doesn-t-break-you-it-reveals-you&#34;&gt;&lt;strong&gt;Lesson #1: Pressure Doesn’t Break You—It Reveals You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;That double bogey on the first hole could’ve crushed him. It has &lt;a href=&#34;https://salesgravy.com/george-foremans-masterclass-on-resilience-money-monday/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;crushed players&lt;/strong&gt;&lt;/a&gt; before. It’s crushed &lt;em&gt;him&lt;/em&gt; before. But this time, Rory leaned into the moment.&lt;/p&gt;
&lt;p&gt;In sales, the pressure hits you just as fast. A lost deal, a missed number, or an impossible quarter. You don’t get to run from it. You fail to the level of your habits, your mindset, and your preparation. What shows up when you’re squeezed is your true game.&lt;/p&gt;
&lt;h2 id=&#34;h-lesson-2-respect-the-long-game&#34;&gt;&lt;strong&gt;Lesson #2: Respect the Long Game&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Rory didn’t panic; he recalibrated. He birdied 3, then 4. No showboating. No hero shots. Just control. He played tight through the front 9. His game wasn’t flashy—just steady. He didn’t chase. He didn’t press. Rory played smart. He trusted the process and took what the course gave him. He didn’t win with a miracle chip. He won with patience. Tempo. Smart decisions. He trusted the process.&lt;/p&gt;
&lt;p&gt;That’s how deals close. That’s how pipeline builds. You qualify. You follow up. You show up again. And you earn the right to close when the buyer’s ready—not when you’re desperate to sell. Trust the process, be consistent, and believe in your system.&lt;/p&gt;
&lt;h2 id=&#34;h-lesson-3-how-you-lose-matters-more-than-how-you-win&#34;&gt;&lt;strong&gt;Lesson #3: How You Lose Matters More Than How You Win&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;But the Augusta National did what the Augusta National always does—it tightened its grip.&lt;/p&gt;
&lt;p&gt;The 11th is long, brutal, and unforgiving. His approach caught the small bumpy hills that line the green side fairway and scuttled left. The ball screamed toward the left pond and stopped just short. Rory was able to make the save for bogey.&lt;/p&gt;
&lt;p&gt;“Amen Corner&lt;em&gt;,&lt;/em&gt;” he must have whispered to himself, exasperated. Rae’s Creek was, again, waiting on 13—and it got him. His 89-yard chip landed short and skipped into the water. Another bogey.&lt;/p&gt;
&lt;p&gt;He was slipping. You could see it in his face. The sweat. The searching for focus. The doubt that has haunted his Masters’ history creeping in around the edges. The crowd got quiet. Could it be another collapse.&lt;/p&gt;
&lt;p&gt;On the 15th, after his tee shot put him left of the fairway blocked by three Georgia Pines, Rory stood at the top of the hill—one of the last true scoring chances on the course.&lt;/p&gt;
&lt;p&gt;He pulled a 7-iron for 220 yards. A high, arching draw that tracked perfectly, landing soft on the right side of the green and rolling to within five feet of the pin. Rory bounced down the fairway to the green, walking on clouds. The crowd enveloped him in a unified chant.&lt;/p&gt;
&lt;p&gt;Then he landed another birdie on 17. Suddenly, he was back to 11-under—tied with Justin Rose, who was charging from behind with a 66 and had the crowd buzzing.&lt;/p&gt;
&lt;p&gt;18 was Rory’s chance to seal it. But his second shot found the bunker. The blast out was clean, but the putt too strong. He missed. The gallery groaned. Another Masters heartbreak? Was this all too much to fight in one day? Did he have one more, two more, three more holes? &lt;/p&gt;
&lt;p&gt;But Rory didn’t show frustration or melt down. He reset and walked back to the tee box for the playoff with Rose. For years, Rory has taken losses on the chin. No excuses. No drama. Just class.&lt;/p&gt;
&lt;p&gt;Grace matters. Your mindset matters. Clients see that in sales. They notice how you act when the deal doesn’t go your way. &lt;a href=&#34;https://salesgravy.com/failure-is-not-a-tattoo-money-monday/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;They remember how you lose.&lt;/strong&gt; &lt;/a&gt;That memory could be the reason they give you another shot later.&lt;/p&gt;
&lt;h2 id=&#34;h-lesson-4-the-loudest-cheers-come-from-the-longest-roads&#34;&gt;&lt;strong&gt;Lesson #4: The Loudest Cheers Come From the Longest Roads&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Playoff. 18, Holly. One more time. Rose struck first—a solid approach to 10 feet. Then Rory stepped up—and he flushed it. The ball hit the backstop behind the pin, checked, and rolled to four feet.&lt;/p&gt;
&lt;p&gt;And then he made the putt! Years of pressure came off his shoulders. Sure he had won, but in that second, it felt like we all had won.&lt;/p&gt;
&lt;p&gt;After fifteen tries, finally, Rory McIlroy was wearing the Green Jacket. Not gifted—&lt;em&gt;earned. &lt;/em&gt;The patrons at the Augusta National erupted.&lt;/p&gt;
&lt;p&gt;They weren’t just cheering a shot. They were releasing years of tension, releasing heartbreak, waiting and what-ifs. They’d been on this ride with him.&lt;/p&gt;
&lt;p&gt;If you want that kind of response in sales—loyalty, referrals, reputation—you have to let people see your journey. Let them see the hard stuff: the missed quotas, the tough quarters, the grind, and they way you pick yourself up and dust yourself off when you lose. Then, when you finally win, they’ll &lt;em&gt;cheer.&lt;/em&gt;&lt;/p&gt;
&lt;h2 id=&#34;h-lesson-5-legacy-is-earned-over-time&#34;&gt;&lt;strong&gt;Lesson #5: Legacy is Earned Over Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Rory didn’t become great on Sunday. He became great over years of showing up—through doubt, defeat, and disappointment. Sunday was just the moment that made it official.&lt;/p&gt;
&lt;p&gt;In sales, legacy isn’t built on one quarter. It’s built on how you carry yourself through a hundred difficult conversations. It’s built on follow-ups, follow-through, late nights, and early mornings. Lean into grind and do the work. And when your moment comes it won’t feel like luck. It’ll feel like validation.&lt;/p&gt;
&lt;h2 id=&#34;h-final-thoughts&#34;&gt;&lt;strong&gt;Final Thoughts&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;I saw Rory win The Masters. But what I really saw was what greatness looks like when it refuses to quit. You just have to keep showing up.&lt;/p&gt;
&lt;p&gt;Now go take your swing. And remember, when you’ve been taking punches all day. When you’re tired, worn out and ready to pack it in. Pick yourself up and will yourself to make one more call, because that’s how champions win.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Every dream needs a plan. Get yours started on the right path with our FREE &lt;strong&gt;&lt;a href=&#34;http://salesgravy.com/goalguide&#34; rel=&#34;nofollow&#34;&gt;Goal Planning Guide&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/5-lessons-from-rory-mcilroys-win-at-the-masters-money-monday/</link>
                <pubDate>Mon, 21 Apr 2025 01:04:00 &#43;0000</pubDate>
                <itunes:duration>474</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Don’t Blow It All: A Personal Finance Wake-Up Call for Sales Pros</itunes:title>
                <title>Don’t Blow It All: A Personal Finance Wake-Up Call for Sales Pros</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;You crushed your quota. Commission check hits the account.&amp;#160;&lt;/p&gt;
&lt;p&gt;Your first instinct? Celebrate! You earned it, right?&lt;/p&gt;
&lt;p&gt;Not quite. You’ve earned a reward, sure. But if every check disappears faster than a cold call prospect can hang up the phone, then you’re just renting a lifestyle.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Here’s the truth:&lt;/strong&gt; Top sales pros don’t just sell like professionals—they &lt;a href=&#34;https://salesgravy.com/personal-finance-strategies-for-sales-professionals/&#34;&gt;&lt;strong&gt;manage their money&lt;/strong&gt;&lt;/a&gt; like professionals. They know the high of a commission check can’t replace long-term financial freedom.&lt;/p&gt;
&lt;p&gt;I’ve got the financial low-down.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=3Da7U2PviPI
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-1-don-t-spend-it-all-in-one-place-or-all-at-once&#34;&gt;&lt;strong&gt;1. Don’t Spend It All in One Place—Or All at Once&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When a big check hits, it’s tempting to splurge. New watch. Fancy dinner. Extra drinks on you.&lt;/p&gt;
&lt;p&gt;But here’s the catch: commission highs come and go. Quarters fluctuate. Markets shift. Now more than ever, you can’t treat every paycheck like a lottery win.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Try this instead:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Split your check.&lt;/strong&gt; A solid money rule: 50% to lifestyle, 30% to savings/investments, 20% to debt.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Set auto-transfers.&lt;/strong&gt; Remove temptation. Have a percentage automatically move to savings or investments the minute you get paid.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Living below your means is how you avoid feeling broke—even during dry spells.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-2-build-the-oh-crap-fund&#34;&gt;&lt;strong&gt;2. Build the &amp;#8220;Oh Crap&amp;#8221; Fund&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales is high-risk, high-reward. &lt;a href=&#34;https://salesgravy.com/q1-sales-performance-gut-check/&#34;&gt;&lt;strong&gt;One quarter&lt;/strong&gt;&lt;/a&gt;, you&amp;#8217;re crushing it, the next you&amp;#8217;re staring down a dry pipeline and a mortgage payment.&lt;/p&gt;
&lt;p&gt;Enter your emergency fund.&lt;/p&gt;
&lt;p&gt;This isn’t optional—it’s survival. Ideally, you want 3–6 months of living expenses saved in a separate account, untouched unless it’s a true money emergency.&lt;/p&gt;
&lt;p&gt;Having this cushion keeps you from making desperate decisions when things get tight—and keeps your mind clear to prospect fanatically.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-3-debt-doesn-t-care-about-your-commission&#34;&gt;&lt;strong&gt;3. Debt Doesn’t Care About Your Commission&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Credit cards. Car payments. Student loans.&lt;/p&gt;
&lt;p&gt;Debt is a silent killer of long-term wealth. And the more you make, the more it sneaks in. Why? Because it’s easy to think, “I’ll just pay it off with my next check.”&lt;/p&gt;
&lt;p&gt;Then the check comes. And goes.&lt;/p&gt;
&lt;p&gt;Start taking control:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;List your debts.&lt;/strong&gt; Highest interest first.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Choose a strategy.&lt;/strong&gt; Snowball (smallest balance first) or Avalanche (highest interest first). Stick to it.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Automate payments.&lt;/strong&gt; No missed due dates. No excuses.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Pay with cash&lt;/strong&gt;. And stick to it. If you can’t afford to pay for it all now. You can’t afford it, period.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Freedom means having money that belongs to you—not a credit card company.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-4-your-future-self-is-counting-on-you&#34;&gt;&lt;strong&gt;4. Your Future Self is Counting on You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;It’s easy to feel invincible when you’re 25, 30, 35—closing deals, stacking checks.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;But &lt;a href=&#34;https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/&#34;&gt;time moves fast.&lt;/a&gt;&lt;/strong&gt; And if you don’t start investing for the long haul, future-you will be making cold calls at 70.&lt;/p&gt;
&lt;p&gt;Start with your 401(k) if your company offers one—especially if there’s a match (that’s free money). If not, look into IRAs or Roth IRAs. Even small monthly contributions grow massively over time thanks to compounding interest.&lt;/p&gt;
&lt;p&gt;The earlier you start, the easier it is. The later you start, the harder it gets.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-5-plan-don-t-wing-it&#34;&gt;&lt;strong&gt;5. Plan, Don’t Wing It&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You wouldn’t wing a sales call with a high-value prospect, right? The same goes for your finances.&lt;/p&gt;
&lt;p&gt;You need a plan.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/&#34;&gt;&lt;strong&gt;Set financial goals.&lt;/strong&gt;&lt;/a&gt; Pay off $10K in debt. Save $20K this year. Max out your Roth IRA.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track your spending.&lt;/strong&gt; Use an app or spreadsheet. Know where every dollar goes.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Meet with a financial advisor.&lt;/strong&gt; Let a pro help map the path.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Sales success without financial structure is just noise. You work too hard to have nothing to show for it in the end.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-6-discipline-is-freedom&#34;&gt;&lt;strong&gt;6. Discipline is Freedom&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This isn’t about deprivation. It’s about choice.&lt;/p&gt;
&lt;p&gt;When your money’s right, you can:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Stop chasing bad deals.&lt;/li&gt;
&lt;li&gt;Invest in coaching, property, or your own business.&lt;/li&gt;
&lt;li&gt;Sleep well, knowing you&amp;#8217;re not one missed quota away from panic.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The people who &lt;em&gt;look&lt;/em&gt; rich often aren’t. The people who &lt;em&gt;stay&lt;/em&gt; rich? They play the long game.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-protect-the-bank-account&#34;&gt;&lt;strong&gt;Protect the Bank Account&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You already know how to grind. You already know how to win.&lt;/p&gt;
&lt;p&gt;Now it’s time to build a life where that effort creates lasting freedom—not just fleeting dopamine hits. Take control of your finances like you take control of your pipeline.&lt;/p&gt;
&lt;p&gt;Don’t just close deals—build wealth.&lt;/p&gt;
&lt;p&gt;Make your financial goals part of your sales goals. If you don&amp;#8217;t know where to start, download our FREE &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/goalguide/&#34;&gt;Goal Planning Guide&lt;/a&gt;!&lt;/strong&gt;&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>You crushed your quota. Commission check hits the account. </p>
<p>Your first instinct? Celebrate! You earned it, right?</p>
<p>Not quite. You’ve earned a reward, sure. But if every check disappears faster than a cold call prospect can hang up the phone, then you’re just renting a lifestyle.</p>
<p><strong>Here’s the truth:</strong> Top sales pros don’t just sell like professionals—they <a href="https://salesgravy.com/personal-finance-strategies-for-sales-professionals/" rel="nofollow"><strong>manage their money</strong></a> like professionals. They know the high of a commission check can’t replace long-term financial freedom.</p>
<p>I’ve got the financial low-down.</p>
<figure>
<div>
https://www.youtube.com/watch?v=3Da7U2PviPI
</div>
</figure>
<h2 id="h-1-don-t-spend-it-all-in-one-place-or-all-at-once"><strong>1. Don’t Spend It All in One Place—Or All at Once</strong></h2>
<p>When a big check hits, it’s tempting to splurge. New watch. Fancy dinner. Extra drinks on you.</p>
<p>But here’s the catch: commission highs come and go. Quarters fluctuate. Markets shift. Now more than ever, you can’t treat every paycheck like a lottery win.</p>
<p><strong>Try this instead:</strong></p>
<ul>
<li><strong>Split your check.</strong> A solid money rule: 50% to lifestyle, 30% to savings/investments, 20% to debt.</li>
<li><strong>Set auto-transfers.</strong> Remove temptation. Have a percentage automatically move to savings or investments the minute you get paid.</li>
</ul>
<p>Living below your means is how you avoid feeling broke—even during dry spells.</p>
<h2 id="h-2-build-the-oh-crap-fund"><strong>2. Build the “Oh Crap” Fund</strong></h2>
<p>Sales is high-risk, high-reward. <a href="https://salesgravy.com/q1-sales-performance-gut-check/" rel="nofollow"><strong>One quarter</strong></a>, you’re crushing it, the next you’re staring down a dry pipeline and a mortgage payment.</p>
<p>Enter your emergency fund.</p>
<p>This isn’t optional—it’s survival. Ideally, you want 3–6 months of living expenses saved in a separate account, untouched unless it’s a true money emergency.</p>
<p>Having this cushion keeps you from making desperate decisions when things get tight—and keeps your mind clear to prospect fanatically.</p>
<h2 id="h-3-debt-doesn-t-care-about-your-commission"><strong>3. Debt Doesn’t Care About Your Commission</strong></h2>
<p>Credit cards. Car payments. Student loans.</p>
<p>Debt is a silent killer of long-term wealth. And the more you make, the more it sneaks in. Why? Because it’s easy to think, “I’ll just pay it off with my next check.”</p>
<p>Then the check comes. And goes.</p>
<p>Start taking control:</p>
<ul>
<li><strong>List your debts.</strong> Highest interest first.</li>
<li><strong>Choose a strategy.</strong> Snowball (smallest balance first) or Avalanche (highest interest first). Stick to it.</li>
<li><strong>Automate payments.</strong> No missed due dates. No excuses.</li>
<li><strong>Pay with cash</strong>. And stick to it. If you can’t afford to pay for it all now. You can’t afford it, period.</li>
</ul>
<p>Freedom means having money that belongs to you—not a credit card company.</p>
<h2 id="h-4-your-future-self-is-counting-on-you"><strong>4. Your Future Self is Counting on You</strong></h2>
<p>It’s easy to feel invincible when you’re 25, 30, 35—closing deals, stacking checks.</p>
<p><strong>But <a href="https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/" rel="nofollow">time moves fast.</a></strong> And if you don’t start investing for the long haul, future-you will be making cold calls at 70.</p>
<p>Start with your 401(k) if your company offers one—especially if there’s a match (that’s free money). If not, look into IRAs or Roth IRAs. Even small monthly contributions grow massively over time thanks to compounding interest.</p>
<p>The earlier you start, the easier it is. The later you start, the harder it gets.</p>
<h2 id="h-5-plan-don-t-wing-it"><strong>5. Plan, Don’t Wing It</strong></h2>
<p>You wouldn’t wing a sales call with a high-value prospect, right? The same goes for your finances.</p>
<p>You need a plan.</p>
<ul>
<li><a href="https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/" rel="nofollow"><strong>Set financial goals.</strong></a> Pay off $10K in debt. Save $20K this year. Max out your Roth IRA.</li>
<li><strong>Track your spending.</strong> Use an app or spreadsheet. Know where every dollar goes.</li>
<li><strong>Meet with a financial advisor.</strong> Let a pro help map the path.</li>
</ul>
<p>Sales success without financial structure is just noise. You work too hard to have nothing to show for it in the end.</p>
<h2 id="h-6-discipline-is-freedom"><strong>6. Discipline is Freedom</strong></h2>
<p>This isn’t about deprivation. It’s about choice.</p>
<p>When your money’s right, you can:</p>
<ul>
<li>Stop chasing bad deals.</li>
<li>Invest in coaching, property, or your own business.</li>
<li>Sleep well, knowing you’re not one missed quota away from panic.</li>
</ul>
<p>The people who <em>look</em> rich often aren’t. The people who <em>stay</em> rich? They play the long game.</p>
<h2 id="h-protect-the-bank-account"><strong>Protect the Bank Account</strong></h2>
<p>You already know how to grind. You already know how to win.</p>
<p>Now it’s time to build a life where that effort creates lasting freedom—not just fleeting dopamine hits. Take control of your finances like you take control of your pipeline.</p>
<p>Don’t just close deals—build wealth.</p>
<p>Make your financial goals part of your sales goals. If you don’t know where to start, download our FREE <strong><a href="https://salesgravy.com/goalguide/" rel="nofollow">Goal Planning Guide</a>!</strong></p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You crushed your quota. Commission check hits the account. &lt;/p&gt;
&lt;p&gt;Your first instinct? Celebrate! You earned it, right?&lt;/p&gt;
&lt;p&gt;Not quite. You’ve earned a reward, sure. But if every check disappears faster than a cold call prospect can hang up the phone, then you’re just renting a lifestyle.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Here’s the truth:&lt;/strong&gt; Top sales pros don’t just sell like professionals—they &lt;a href=&#34;https://salesgravy.com/personal-finance-strategies-for-sales-professionals/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;manage their money&lt;/strong&gt;&lt;/a&gt; like professionals. They know the high of a commission check can’t replace long-term financial freedom.&lt;/p&gt;
&lt;p&gt;I’ve got the financial low-down.&lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=3Da7U2PviPI
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-1-don-t-spend-it-all-in-one-place-or-all-at-once&#34;&gt;&lt;strong&gt;1. Don’t Spend It All in One Place—Or All at Once&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When a big check hits, it’s tempting to splurge. New watch. Fancy dinner. Extra drinks on you.&lt;/p&gt;
&lt;p&gt;But here’s the catch: commission highs come and go. Quarters fluctuate. Markets shift. Now more than ever, you can’t treat every paycheck like a lottery win.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Try this instead:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Split your check.&lt;/strong&gt; A solid money rule: 50% to lifestyle, 30% to savings/investments, 20% to debt.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Set auto-transfers.&lt;/strong&gt; Remove temptation. Have a percentage automatically move to savings or investments the minute you get paid.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Living below your means is how you avoid feeling broke—even during dry spells.&lt;/p&gt;
&lt;h2 id=&#34;h-2-build-the-oh-crap-fund&#34;&gt;&lt;strong&gt;2. Build the “Oh Crap” Fund&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales is high-risk, high-reward. &lt;a href=&#34;https://salesgravy.com/q1-sales-performance-gut-check/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;One quarter&lt;/strong&gt;&lt;/a&gt;, you’re crushing it, the next you’re staring down a dry pipeline and a mortgage payment.&lt;/p&gt;
&lt;p&gt;Enter your emergency fund.&lt;/p&gt;
&lt;p&gt;This isn’t optional—it’s survival. Ideally, you want 3–6 months of living expenses saved in a separate account, untouched unless it’s a true money emergency.&lt;/p&gt;
&lt;p&gt;Having this cushion keeps you from making desperate decisions when things get tight—and keeps your mind clear to prospect fanatically.&lt;/p&gt;
&lt;h2 id=&#34;h-3-debt-doesn-t-care-about-your-commission&#34;&gt;&lt;strong&gt;3. Debt Doesn’t Care About Your Commission&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Credit cards. Car payments. Student loans.&lt;/p&gt;
&lt;p&gt;Debt is a silent killer of long-term wealth. And the more you make, the more it sneaks in. Why? Because it’s easy to think, “I’ll just pay it off with my next check.”&lt;/p&gt;
&lt;p&gt;Then the check comes. And goes.&lt;/p&gt;
&lt;p&gt;Start taking control:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;List your debts.&lt;/strong&gt; Highest interest first.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Choose a strategy.&lt;/strong&gt; Snowball (smallest balance first) or Avalanche (highest interest first). Stick to it.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Automate payments.&lt;/strong&gt; No missed due dates. No excuses.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Pay with cash&lt;/strong&gt;. And stick to it. If you can’t afford to pay for it all now. You can’t afford it, period.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Freedom means having money that belongs to you—not a credit card company.&lt;/p&gt;
&lt;h2 id=&#34;h-4-your-future-self-is-counting-on-you&#34;&gt;&lt;strong&gt;4. Your Future Self is Counting on You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;It’s easy to feel invincible when you’re 25, 30, 35—closing deals, stacking checks.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;But &lt;a href=&#34;https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/&#34; rel=&#34;nofollow&#34;&gt;time moves fast.&lt;/a&gt;&lt;/strong&gt; And if you don’t start investing for the long haul, future-you will be making cold calls at 70.&lt;/p&gt;
&lt;p&gt;Start with your 401(k) if your company offers one—especially if there’s a match (that’s free money). If not, look into IRAs or Roth IRAs. Even small monthly contributions grow massively over time thanks to compounding interest.&lt;/p&gt;
&lt;p&gt;The earlier you start, the easier it is. The later you start, the harder it gets.&lt;/p&gt;
&lt;h2 id=&#34;h-5-plan-don-t-wing-it&#34;&gt;&lt;strong&gt;5. Plan, Don’t Wing It&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You wouldn’t wing a sales call with a high-value prospect, right? The same goes for your finances.&lt;/p&gt;
&lt;p&gt;You need a plan.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&#34;https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Set financial goals.&lt;/strong&gt;&lt;/a&gt; Pay off $10K in debt. Save $20K this year. Max out your Roth IRA.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Track your spending.&lt;/strong&gt; Use an app or spreadsheet. Know where every dollar goes.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Meet with a financial advisor.&lt;/strong&gt; Let a pro help map the path.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Sales success without financial structure is just noise. You work too hard to have nothing to show for it in the end.&lt;/p&gt;
&lt;h2 id=&#34;h-6-discipline-is-freedom&#34;&gt;&lt;strong&gt;6. Discipline is Freedom&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This isn’t about deprivation. It’s about choice.&lt;/p&gt;
&lt;p&gt;When your money’s right, you can:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Stop chasing bad deals.&lt;/li&gt;
&lt;li&gt;Invest in coaching, property, or your own business.&lt;/li&gt;
&lt;li&gt;Sleep well, knowing you’re not one missed quota away from panic.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The people who &lt;em&gt;look&lt;/em&gt; rich often aren’t. The people who &lt;em&gt;stay&lt;/em&gt; rich? They play the long game.&lt;/p&gt;
&lt;h2 id=&#34;h-protect-the-bank-account&#34;&gt;&lt;strong&gt;Protect the Bank Account&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You already know how to grind. You already know how to win.&lt;/p&gt;
&lt;p&gt;Now it’s time to build a life where that effort creates lasting freedom—not just fleeting dopamine hits. Take control of your finances like you take control of your pipeline.&lt;/p&gt;
&lt;p&gt;Don’t just close deals—build wealth.&lt;/p&gt;
&lt;p&gt;Make your financial goals part of your sales goals. If you don’t know where to start, download our FREE &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/goalguide/&#34; rel=&#34;nofollow&#34;&gt;Goal Planning Guide&lt;/a&gt;!&lt;/strong&gt;&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/dont-blow-it-all-a-personal-finance-wake-up-call-for-sales-pros/</link>
                <pubDate>Thu, 17 Apr 2025 23:08:00 &#43;0000</pubDate>
                <itunes:duration>3167</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Use “Pull Through” to Sell More Through Distributors and Channel Partners (Ask Jeb)</itunes:title>
                <title>How to Use “Pull Through” to Sell More Through Distributors and Channel Partners (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when you’re selling through distributors who carry multiple competing lines and competitors who undercut your price?&lt;/p&gt;
&lt;p&gt;His company builds industrial dust-collection equipment and ducting, but they don’t sell direct—meaning they rely heavily on distributors, contractors, and engineers to choose their brand over cheaper alternatives.&lt;/p&gt;
&lt;p&gt;Below, you’ll find key insights on how to drive more “pull-through” sales to your &lt;a href=&#34;https://salesgravy.com/channel-masters-the-law-of-the-few/&#34;&gt;&lt;strong&gt;channel partners&lt;/strong&gt;&lt;/a&gt; and convince every stakeholder—from designers to installers—to pick your product.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-pull-through-in-channel-sales-matters&#34;&gt;Why Pull-Through in Channel Sales Matters&lt;/h2&gt;
&lt;p&gt;When you sell through distribution, you lose a lot of direct control. Your product is on the shelf (literally or figuratively) alongside competitors, and the distributor or contractor can often steer buyers toward any brand they choose. Pull-through happens when the end user, contractor, or engineer specifically requests your brand—making your distributor the middleman who fulfills the preference you created.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-educate-amp-collaborate-with-specifiers&#34;&gt;Educate &amp;#38; Collaborate With Specifiers&lt;/h2&gt;
&lt;p&gt;Ross’ sales team already does lunch-and-learn sessions with engineering firms. Those engineers create the specs that contractors must follow, so if your product is “baked in” early, that’s a massive advantage later when the contractor goes shopping. But the real test comes when the contractor or installer sees a cheaper alternative on the distributor’s line card.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Key Steps:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Educate&lt;/strong&gt; engineers on the deeper value and functionality of your product, so they’ll insist on it in their specs.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Collaborate&lt;/strong&gt; with contractors. Even if they’re not the final decision-maker, they can heavily influence whether your premium line or a cheaper knockoff is chosen.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-brand-preference-vs-price-objections&#34;&gt;Brand Preference vs. Price Objections&lt;/h2&gt;
&lt;p&gt;The toughest hurdle for a premium brand is the classic price objection. If the competitor’s line undercuts you, how do you prove your extra value?&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Unearth the Real Cost of Going Cheap.&lt;/strong&gt; Show specifiers and end users the Total Cost of Ownership—that cheaper or less-robust solutions can lead to higher maintenance, safety issues, or inefficiencies down the line.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Highlight Success Stories.&lt;/strong&gt; Gather testimonials or case studies from buyers who saved time, boosted reliability, or lowered total cost of ownership by choosing your brand.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Create Tools and Guides.&lt;/strong&gt; Develop clear documentation or ROI calculators that help buyers see beyond sticker price—especially useful if the distributor’s rep isn’t fully equipped to present your value.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-dealing-with-the-distributor-as-a-gatekeeper&#34;&gt;Dealing with the Distributor as a Gatekeeper&lt;/h2&gt;
&lt;p&gt;You can do all the contractor or engineer training you want, but if the distributor’s inside salesperson steers a buyer to a cheaper product, you still lose. That’s why &lt;a href=&#34;https://salesgravy.com/professional-presence-buyers-evaluate-you/&#34;&gt;&lt;strong&gt;building the distributor relationship&lt;/strong&gt;&lt;/a&gt; is non-negotiable.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Action Items:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Train the Distributor’s Sales Reps.&lt;/strong&gt; Show them exactly how to pitch your brand’s advantages, from installation ease to long-term reliability.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Reward Them for Advocacy.&lt;/strong&gt; If possible, offer spiffs or incentives when they successfully sell your line. In some cases, highlight how your product can reduce their support headaches and returns, making &lt;em&gt;their&lt;/em&gt; life easier.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Co-Sell on Big Deals.&lt;/strong&gt; Bring major opportunities to the distributor, or volunteer to go on key calls together. When you help them close deals, they become more loyal to you.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-get-proactive-and-strategic&#34;&gt;Get Proactive and Strategic&lt;/h2&gt;
&lt;p&gt;One pitfall in channel sales is that your rep can become just a “help desk” for the distributor—always fixing problems instead of actively driving new deals. But a proactive approach can turn that support into a competitive edge:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Offer On-Site or Virtual Coaching.&lt;/strong&gt; Whenever the distributor or contractor hits a snag, your rep steps in, demonstrating expertise. This builds trust and brand loyalty.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Balance Support with Hunting.&lt;/strong&gt; While your reps should help, they also need time to create demand among engineers, contractors, and end users. If their entire day is spent resolving small issues, they’ll miss bigger opportunities.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-combine-marketing-and-sales-efforts&#34;&gt;Combine Marketing and Sales Efforts&lt;/h2&gt;
&lt;p&gt;To truly differentiate your product, marketing must work hand-in-hand with sales. You need targeted content—white papers, case studies, videos, ROI calculators—that highlight your product&amp;#8217;s unique benefits. Ensure your sellers share these assets during lunch-and-learns, in prospecting emails, or at trade shows.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Possible Tactics:&lt;/strong&gt;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt; Webinars.&lt;/strong&gt; Showcase how your product solves real problems more effectively than DIY or cheaper alternatives.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Distributor Portal.&lt;/strong&gt; Provide easily accessible resources (FAQ sheets, training modules) that help the distributor’s reps pitch your product with confidence.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Customer Spotlight Videos.&lt;/strong&gt; Interview customers who switched from cheaper knockoffs to your premium brand—and never looked back.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-putting-it-all-together&#34;&gt;Putting It All Together&lt;/h2&gt;
&lt;p&gt;Ultimately, it’s about controlling the narrative and making sure every stakeholder sees the bigger picture. You’ve got to hammer home: “Sure, there’s a cheaper widget over there. But ours wins on performance and total cost of ownership.” If you can get that message across in channel sales early—before anyone starts price shopping—then you’ll have a far easier time at the final point of sale.&lt;/p&gt;
&lt;p&gt;Building pull-through demand in a channel sales environment requires a multi-pronged approach. You must:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Educate&lt;/strong&gt; so your product is specified from the start.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Convince&lt;/strong&gt; users that your brand is worth the investment and eliminates future headaches.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Equip&lt;/strong&gt; distributors with simple, persuasive messaging that helps them advocate for you over the competition.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Demonstrate&lt;/strong&gt; unwavering support and expertise whenever they need it.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When done right, this synergy creates a ripple effect. Engineers specify your line, contractors request it by name, and distributors become your ambassadors. Follow this playbook consistently, and watch how quickly “we’ll consider your product” turns into “that’s the only product we’ll consider.”&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you&amp;#8217;re facing a sales or leadership problem and have a question for me, head over to to &lt;a href=&#34;https://salesgravy.com/ask&#34;&gt;&lt;strong&gt;salesgravy.com/ask&lt;/strong&gt;&lt;/a&gt; and we&amp;#8217;ll get you on the show.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when you’re selling through distributors who carry multiple competing lines and competitors who undercut your price?</p>
<p>His company builds industrial dust-collection equipment and ducting, but they don’t sell direct—meaning they rely heavily on distributors, contractors, and engineers to choose their brand over cheaper alternatives.</p>
<p>Below, you’ll find key insights on how to drive more “pull-through” sales to your <a href="https://salesgravy.com/channel-masters-the-law-of-the-few/" rel="nofollow"><strong>channel partners</strong></a> and convince every stakeholder—from designers to installers—to pick your product.</p>
<h2 id="h-why-pull-through-in-channel-sales-matters">Why Pull-Through in Channel Sales Matters</h2>
<p>When you sell through distribution, you lose a lot of direct control. Your product is on the shelf (literally or figuratively) alongside competitors, and the distributor or contractor can often steer buyers toward any brand they choose. Pull-through happens when the end user, contractor, or engineer specifically requests your brand—making your distributor the middleman who fulfills the preference you created.</p>
<h2 id="h-educate-amp-collaborate-with-specifiers">Educate &amp; Collaborate With Specifiers</h2>
<p>Ross’ sales team already does lunch-and-learn sessions with engineering firms. Those engineers create the specs that contractors must follow, so if your product is “baked in” early, that’s a massive advantage later when the contractor goes shopping. But the real test comes when the contractor or installer sees a cheaper alternative on the distributor’s line card.</p>
<p><strong>Key Steps:</strong></p>
<ul>
<li><strong>Educate</strong> engineers on the deeper value and functionality of your product, so they’ll insist on it in their specs.</li>
<li><strong>Collaborate</strong> with contractors. Even if they’re not the final decision-maker, they can heavily influence whether your premium line or a cheaper knockoff is chosen.</li>
</ul>
<h2 id="h-brand-preference-vs-price-objections">Brand Preference vs. Price Objections</h2>
<p>The toughest hurdle for a premium brand is the classic price objection. If the competitor’s line undercuts you, how do you prove your extra value?</p>
<ul>
<li><strong>Unearth the Real Cost of Going Cheap.</strong> Show specifiers and end users the Total Cost of Ownership—that cheaper or less-robust solutions can lead to higher maintenance, safety issues, or inefficiencies down the line.</li>
<li><strong>Highlight Success Stories.</strong> Gather testimonials or case studies from buyers who saved time, boosted reliability, or lowered total cost of ownership by choosing your brand.</li>
<li><strong>Create Tools and Guides.</strong> Develop clear documentation or ROI calculators that help buyers see beyond sticker price—especially useful if the distributor’s rep isn’t fully equipped to present your value.</li>
</ul>
<h2 id="h-dealing-with-the-distributor-as-a-gatekeeper">Dealing with the Distributor as a Gatekeeper</h2>
<p>You can do all the contractor or engineer training you want, but if the distributor’s inside salesperson steers a buyer to a cheaper product, you still lose. That’s why <a href="https://salesgravy.com/professional-presence-buyers-evaluate-you/" rel="nofollow"><strong>building the distributor relationship</strong></a> is non-negotiable.</p>
<p><strong>Action Items:</strong></p>
<ul>
<li><strong>Train the Distributor’s Sales Reps.</strong> Show them exactly how to pitch your brand’s advantages, from installation ease to long-term reliability.</li>
<li><strong>Reward Them for Advocacy.</strong> If possible, offer spiffs or incentives when they successfully sell your line. In some cases, highlight how your product can reduce their support headaches and returns, making <em>their</em> life easier.</li>
<li><strong>Co-Sell on Big Deals.</strong> Bring major opportunities to the distributor, or volunteer to go on key calls together. When you help them close deals, they become more loyal to you.</li>
</ul>
<h2 id="h-get-proactive-and-strategic">Get Proactive and Strategic</h2>
<p>One pitfall in channel sales is that your rep can become just a “help desk” for the distributor—always fixing problems instead of actively driving new deals. But a proactive approach can turn that support into a competitive edge:</p>
<ul>
<li><strong>Offer On-Site or Virtual Coaching.</strong> Whenever the distributor or contractor hits a snag, your rep steps in, demonstrating expertise. This builds trust and brand loyalty.</li>
<li><strong>Balance Support with Hunting.</strong> While your reps should help, they also need time to create demand among engineers, contractors, and end users. If their entire day is spent resolving small issues, they’ll miss bigger opportunities.</li>
</ul>
<h2 id="h-combine-marketing-and-sales-efforts">Combine Marketing and Sales Efforts</h2>
<p>To truly differentiate your product, marketing must work hand-in-hand with sales. You need targeted content—white papers, case studies, videos, ROI calculators—that highlight your product’s unique benefits. Ensure your sellers share these assets during lunch-and-learns, in prospecting emails, or at trade shows.</p>
<p><strong>Possible Tactics:</strong></p>
<ul>
<li><strong> Webinars.</strong> Showcase how your product solves real problems more effectively than DIY or cheaper alternatives.</li>
<li><strong>Distributor Portal.</strong> Provide easily accessible resources (FAQ sheets, training modules) that help the distributor’s reps pitch your product with confidence.</li>
<li><strong>Customer Spotlight Videos.</strong> Interview customers who switched from cheaper knockoffs to your premium brand—and never looked back.</li>
</ul>
<h2 id="h-putting-it-all-together">Putting It All Together</h2>
<p>Ultimately, it’s about controlling the narrative and making sure every stakeholder sees the bigger picture. You’ve got to hammer home: “Sure, there’s a cheaper widget over there. But ours wins on performance and total cost of ownership.” If you can get that message across in channel sales early—before anyone starts price shopping—then you’ll have a far easier time at the final point of sale.</p>
<p>Building pull-through demand in a channel sales environment requires a multi-pronged approach. You must:</p>
<ul>
<li><strong>Educate</strong> so your product is specified from the start.</li>
<li><strong>Convince</strong> users that your brand is worth the investment and eliminates future headaches.</li>
<li><strong>Equip</strong> distributors with simple, persuasive messaging that helps them advocate for you over the competition.</li>
<li><strong>Demonstrate</strong> unwavering support and expertise whenever they need it.</li>
</ul>
<p>When done right, this synergy creates a ripple effect. Engineers specify your line, contractors request it by name, and distributors become your ambassadors. Follow this playbook consistently, and watch how quickly “we’ll consider your product” turns into “that’s the only product we’ll consider.”</p>
<hr/>
<p>If you’re facing a sales or leadership problem and have a question for me, head over to to <a href="https://salesgravy.com/ask" rel="nofollow"><strong>salesgravy.com/ask</strong></a> and we’ll get you on the show.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when you’re selling through distributors who carry multiple competing lines and competitors who undercut your price?&lt;/p&gt;
&lt;p&gt;His company builds industrial dust-collection equipment and ducting, but they don’t sell direct—meaning they rely heavily on distributors, contractors, and engineers to choose their brand over cheaper alternatives.&lt;/p&gt;
&lt;p&gt;Below, you’ll find key insights on how to drive more “pull-through” sales to your &lt;a href=&#34;https://salesgravy.com/channel-masters-the-law-of-the-few/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;channel partners&lt;/strong&gt;&lt;/a&gt; and convince every stakeholder—from designers to installers—to pick your product.&lt;/p&gt;
&lt;h2 id=&#34;h-why-pull-through-in-channel-sales-matters&#34;&gt;Why Pull-Through in Channel Sales Matters&lt;/h2&gt;
&lt;p&gt;When you sell through distribution, you lose a lot of direct control. Your product is on the shelf (literally or figuratively) alongside competitors, and the distributor or contractor can often steer buyers toward any brand they choose. Pull-through happens when the end user, contractor, or engineer specifically requests your brand—making your distributor the middleman who fulfills the preference you created.&lt;/p&gt;
&lt;h2 id=&#34;h-educate-amp-collaborate-with-specifiers&#34;&gt;Educate &amp;amp; Collaborate With Specifiers&lt;/h2&gt;
&lt;p&gt;Ross’ sales team already does lunch-and-learn sessions with engineering firms. Those engineers create the specs that contractors must follow, so if your product is “baked in” early, that’s a massive advantage later when the contractor goes shopping. But the real test comes when the contractor or installer sees a cheaper alternative on the distributor’s line card.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Key Steps:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Educate&lt;/strong&gt; engineers on the deeper value and functionality of your product, so they’ll insist on it in their specs.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Collaborate&lt;/strong&gt; with contractors. Even if they’re not the final decision-maker, they can heavily influence whether your premium line or a cheaper knockoff is chosen.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-brand-preference-vs-price-objections&#34;&gt;Brand Preference vs. Price Objections&lt;/h2&gt;
&lt;p&gt;The toughest hurdle for a premium brand is the classic price objection. If the competitor’s line undercuts you, how do you prove your extra value?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Unearth the Real Cost of Going Cheap.&lt;/strong&gt; Show specifiers and end users the Total Cost of Ownership—that cheaper or less-robust solutions can lead to higher maintenance, safety issues, or inefficiencies down the line.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Highlight Success Stories.&lt;/strong&gt; Gather testimonials or case studies from buyers who saved time, boosted reliability, or lowered total cost of ownership by choosing your brand.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Create Tools and Guides.&lt;/strong&gt; Develop clear documentation or ROI calculators that help buyers see beyond sticker price—especially useful if the distributor’s rep isn’t fully equipped to present your value.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-dealing-with-the-distributor-as-a-gatekeeper&#34;&gt;Dealing with the Distributor as a Gatekeeper&lt;/h2&gt;
&lt;p&gt;You can do all the contractor or engineer training you want, but if the distributor’s inside salesperson steers a buyer to a cheaper product, you still lose. That’s why &lt;a href=&#34;https://salesgravy.com/professional-presence-buyers-evaluate-you/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;building the distributor relationship&lt;/strong&gt;&lt;/a&gt; is non-negotiable.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Action Items:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Train the Distributor’s Sales Reps.&lt;/strong&gt; Show them exactly how to pitch your brand’s advantages, from installation ease to long-term reliability.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Reward Them for Advocacy.&lt;/strong&gt; If possible, offer spiffs or incentives when they successfully sell your line. In some cases, highlight how your product can reduce their support headaches and returns, making &lt;em&gt;their&lt;/em&gt; life easier.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Co-Sell on Big Deals.&lt;/strong&gt; Bring major opportunities to the distributor, or volunteer to go on key calls together. When you help them close deals, they become more loyal to you.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-get-proactive-and-strategic&#34;&gt;Get Proactive and Strategic&lt;/h2&gt;
&lt;p&gt;One pitfall in channel sales is that your rep can become just a “help desk” for the distributor—always fixing problems instead of actively driving new deals. But a proactive approach can turn that support into a competitive edge:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Offer On-Site or Virtual Coaching.&lt;/strong&gt; Whenever the distributor or contractor hits a snag, your rep steps in, demonstrating expertise. This builds trust and brand loyalty.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Balance Support with Hunting.&lt;/strong&gt; While your reps should help, they also need time to create demand among engineers, contractors, and end users. If their entire day is spent resolving small issues, they’ll miss bigger opportunities.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-combine-marketing-and-sales-efforts&#34;&gt;Combine Marketing and Sales Efforts&lt;/h2&gt;
&lt;p&gt;To truly differentiate your product, marketing must work hand-in-hand with sales. You need targeted content—white papers, case studies, videos, ROI calculators—that highlight your product’s unique benefits. Ensure your sellers share these assets during lunch-and-learns, in prospecting emails, or at trade shows.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Possible Tactics:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt; Webinars.&lt;/strong&gt; Showcase how your product solves real problems more effectively than DIY or cheaper alternatives.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Distributor Portal.&lt;/strong&gt; Provide easily accessible resources (FAQ sheets, training modules) that help the distributor’s reps pitch your product with confidence.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Customer Spotlight Videos.&lt;/strong&gt; Interview customers who switched from cheaper knockoffs to your premium brand—and never looked back.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-putting-it-all-together&#34;&gt;Putting It All Together&lt;/h2&gt;
&lt;p&gt;Ultimately, it’s about controlling the narrative and making sure every stakeholder sees the bigger picture. You’ve got to hammer home: “Sure, there’s a cheaper widget over there. But ours wins on performance and total cost of ownership.” If you can get that message across in channel sales early—before anyone starts price shopping—then you’ll have a far easier time at the final point of sale.&lt;/p&gt;
&lt;p&gt;Building pull-through demand in a channel sales environment requires a multi-pronged approach. You must:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Educate&lt;/strong&gt; so your product is specified from the start.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Convince&lt;/strong&gt; users that your brand is worth the investment and eliminates future headaches.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Equip&lt;/strong&gt; distributors with simple, persuasive messaging that helps them advocate for you over the competition.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Demonstrate&lt;/strong&gt; unwavering support and expertise whenever they need it.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When done right, this synergy creates a ripple effect. Engineers specify your line, contractors request it by name, and distributors become your ambassadors. Follow this playbook consistently, and watch how quickly “we’ll consider your product” turns into “that’s the only product we’ll consider.”&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;If you’re facing a sales or leadership problem and have a question for me, head over to to &lt;a href=&#34;https://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;salesgravy.com/ask&lt;/strong&gt;&lt;/a&gt; and we’ll get you on the show.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Wed, 16 Apr 2025 13:37:00 &#43;0000</pubDate>
                <itunes:duration>1025</itunes:duration>
                
                
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                <itunes:title>How to Handle Decision Deferment Objections (Money Monday)</itunes:title>
                <title>How to Handle Decision Deferment Objections (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;There is a big challenge in today’s marketplace that’s popping up left and right for sales professionals—Decision Deferment Objections.&lt;/p&gt;
&lt;p&gt;If you’re running into stakeholders who say, “Let’s just hold off a bit,” “We need more time,” or “We want to wait until the market settles,” then we&amp;#8217;re going to dive into why this is happening and, more importantly, how you can handle these sales objections with confidence and skill.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-turbulent-times-breed-buyer-fear&#34;&gt;&lt;strong&gt;Turbulent Times Breed Buyer Fear&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The market is swinging like a pendulum on steroids, and it’s making everyone skittish. You’ve got tariffs, trade wars, and a spike in &lt;a href=&#34;https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/&#34;&gt;economic uncertainty&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Buyers read The Wall Street Journal or check their news feeds, and the headlines scream “Turmoil!” They panic. So they defer decisions, walk away from deals, or play the “wait and see” game.&lt;/p&gt;
&lt;p&gt;Decision deferment objections are a natural consequence of fear. People want to avoid making the wrong move. It’s easier to hit the pause button than to commit to something they’re not 100% sure about. That fear, in many ways, is irrational. But it’s a brick wall that will shut down your deal if you let it.&lt;/p&gt;
&lt;p&gt;So how do you avoid letting hesitation, stalling, and decision deferment kill your deals during market uncertainty?&lt;/p&gt;
&lt;p&gt;It starts with a fundamental truth: to succeed in this environment, you must sell better. Because when people are fearful, indecisive, or uncertain, &lt;strong&gt;how&lt;/strong&gt; you sell matters far more than &lt;strong&gt;what&lt;/strong&gt; you sell.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-buyers-pull-back-and-defer-decisions&#34;&gt;&lt;strong&gt;Why Buyers Pull Back and Defer Decisions&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In uncertain and volatile times, mistakes come with severe penalties. A stakeholder who chooses the wrong vendor, invests in the wrong technology, or commits resources too soon might put their entire business or career at risk.&lt;/p&gt;
&lt;p&gt;So they freeze. They put it off. They say, “We’ll need a little more time to think about it,” or “We need to run the numbers again,” or “Let me talk to my boss.”&lt;/p&gt;
&lt;p&gt;If you haven’t uncovered real fears, addressed them, and methodically advanced the deal, you’ll hit a wall of deferment decision &lt;a href=&#34;https://salesgravy.com/navigatin-sales-objections/&#34;&gt;objections&lt;/a&gt; at maximum force.&amp;#160;That’s why I often sound like a broken record—but repetition is the mother of skill. The basic steps to closing in an uncertain market are fundamental:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Execute your sales process flawlessly&lt;/li&gt;
&lt;li&gt;Consistently ask for micro-commitments to advance the sale&lt;/li&gt;
&lt;li&gt;Present a compelling, airtight case for change&lt;/li&gt;
&lt;li&gt;Ask your stakeholders to make a decision confidently and without hesitation&lt;/li&gt;
&lt;li&gt;Handle objections with empathy&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-closing-is-not-a-single-moment-in-time&#34;&gt;&lt;strong&gt;Closing Is Not a Single Moment in Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A lot of sales reps treat the close as one magic moment—like flicking a switch. But in reality, closing is a series of micro-commitments that happen throughout the sales process. Every time you get a commitment to a next step, your buyer to leans in just a bit more, and you set the stage for a final “yes.”&lt;/p&gt;
&lt;p&gt;When times are normal, a halfway-decent rep can skip a few steps and still get deals across the finish line. But in a crisis or uncertain market, that sloppy approach falls apart.&lt;/p&gt;
&lt;p&gt;You must consistently get micro-commitments and keep advancing—because if you let the ball drop even once, you’ll give your stakeholders an opening to stall or back out with objections like “We going to hold off,”&amp;#160; or “We’re just going to stick with what we have until the economy gets better.”&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-tough-objections-check-your-upstream-sales-process&#34;&gt;&lt;strong&gt;Tough Objections? Check Your Upstream Sales Process&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;For this reason, if you are getting hammered at the close with brutal objections, it usually means you made mistakes earlier in the process.&lt;/p&gt;
&lt;p&gt;So instead of obsessing over how to wordsmith your &lt;a href=&#34;https://salesgravy.com/handle-objections-before-you-close-the-sale/&#34;&gt;objection rebuttals&lt;/a&gt;, you might need to re-examine how you qualified and sold from the get-go. Tough objections at the 11th hour are typically a symptom of an earlier problem.&lt;/p&gt;
&lt;p&gt;So, what do you do?&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Qualify better upfront&lt;/strong&gt;—Are these the right prospects? Are you sure they have a budget, authority, need, and timeline? Is there a compelling reason for them to change?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ensure you’re dealing with real decision makers&lt;/strong&gt;—If you’re stuck with “influencers” who keep punting it up the chain, guess what? You’re in for a bumpy ride.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Surface concerns early&lt;/strong&gt;—If you wait until the end to discover that your buyer has major financial fears, you’ve already lost.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-get-the-truth-on-the-table-early&#34;&gt;&lt;strong&gt;Get the Truth on the Table Early&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;That brings us to one of the most important sales tactics in uncertain times like these. It is absolutely crucial that you get buyer worries, fears, and potential objections out in the open and on the table as soon as possible. That means you need deeper discovery and the courage to ask tough questions like:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&amp;#8220;What are you most afraid of?&amp;#8221;&lt;/li&gt;
&lt;li&gt;“How do you see the current market volatility impacting your decisions?”&lt;/li&gt;
&lt;li&gt;“What’s your biggest concern about moving forward right now?”&lt;/li&gt;
&lt;li&gt;“If you don’t address this problem soon, what do you think might happen?”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;It takes confidence and tact to get your stakeholders talking openly about concerns—and yes, you’ll risk hearing truths that might scare you or them. But the alternative is to bury your head in the sand and get blindsided at the last minute when they say, “We’re gonna wait till next quarter.”&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-emotional-barrier-fear-of-conflict-and-rejection&#34;&gt;&lt;strong&gt;The Emotional Barrier: Fear of Conflict and Rejection&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Asking the hard questions is where many reps falter. Let’s be honest: nobody likes conflict. And direct questions can feel confrontational. We worry, “What if they shut me down or I push them away?” So we back off, we &lt;a href=&#34;https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/&#34;&gt;tiptoe around real issues&lt;/a&gt;, we avoid pressing them on timelines or next steps. That might keep the conversation calm, but it sets you up for a big heartbreak later.&lt;/p&gt;
&lt;p&gt;The biggest agony in sales is pouring time, energy, and emotion into a deal—only to lose it at the finish line when a stakeholder reveals an objection that, had you known about it weeks ago, you could have handled.&lt;/p&gt;
&lt;p&gt;This is why you must push through your own discomfort and bring hidden fears to the surface early. It’s infinitely less painful to deal with them upfront than to discover them at the worst possible moment.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-deal-with-sales-objections-head-on&#34;&gt;&lt;strong&gt;Deal With Sales Objections Head On&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;There’s a quote I love from philosopher Julian Baggini: “If you believe you are right, then you should believe that you can make the case that you’re right. This requires you to deal with serious objections properly.”&lt;/p&gt;
&lt;p&gt;I can’t think of a better summary of what it takes to handle decision deferment objections. If you truly believe your offering is the best path forward, it’s your duty to address your buyer’s fears, hesitations, and perceived alternatives.&lt;/p&gt;
&lt;p&gt;You’ve got to want them to put every worry on the table so you can tackle it head-on. Sure, you’ll get your nose bloodied sometimes. But if you’re truly confident in your solution, you’ll find a way to show your buyer why moving forward makes sense—even in choppy waters.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-common-decision-deferment-objections&#34;&gt;&lt;strong&gt;Common Decision Deferment Objections&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most of the objections you’ll face during times of uncertainty are decision deferment objections like:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;“Give us a few days to consider your proposal.”&lt;/li&gt;
&lt;li&gt;“We’d like to run this by the entire team before we commit.”&lt;/li&gt;
&lt;li&gt;“We’re going to hold off for a month and see what happens with the economy.”&lt;/li&gt;
&lt;li&gt;“We want to compare a few other vendors before making a decision.”&lt;/li&gt;
&lt;li&gt;“We’re just not ready to make a long-term commitment right now.”&lt;/li&gt;
&lt;li&gt;“We decided to give our current vendor one last chance.”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The reality is that they are afraid so they’re stalling. They’re not saying “no” outright; they’re saying “maybe,” “later,” or “we’ll see.” And that’s the tricky part. Because “maybe” can feel like a small open door, but it’s actually a massive speed bump that can drag your deal out indefinitely if you accept it and walk away.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-5-steps-to-overcome-decision-deferment-objections&#34;&gt;&lt;strong&gt;5 Steps to Overcome Decision Deferment Objections&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;That&amp;#8217;s why when buyers hit you with decision deferment objections, you need a systematic approach to help them break through their fear. Use this five-step framework:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-relate&#34;&gt;Relate&lt;/h3&gt;
&lt;p&gt;Start with empathy. This isn’t about agreeing with their reasons, but acknowledging them as a human. “I get where you’re coming from, and it’s smart to be cautious.” That’s it. No discounting their worry, no jumping into a debate. Just letting them know you’re listening.&lt;/p&gt;
&lt;p&gt;Why? Because they’re braced for you to argue or push. By empathizing, you lower their guard and show you’re on their side. It also buys you a moment to compose yourself and think strategically before responding.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-isolate&#34;&gt;Isolate&lt;/h3&gt;
&lt;p&gt;You want to make sure there aren’t multiple hidden objections. If they say, “Let us think about it,” is that the only issue, or are they also worried about budget, timelines, or a preference for a competitor? Gently probe: “Aside from needing more time, is there anything else holding you back?” The last thing you want is to solve one problem only to be ambushed by a bigger one later.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-clarify&#34;&gt;Clarify&lt;/h3&gt;
&lt;p&gt;Never assume you know exactly what they mean. Always take a moment to clarify their objection.&amp;#160; When they say: “We need to run the numbers.” Maybe they really do need a cost breakdown, maybe they doubt the ROI, or maybe they’re afraid of something else. Ask open-ended questions: “When you say you need to review the math, how do you mean?” Good clarifying questions unearth the real meaning behind the words.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-minimize&#34;&gt;Minimize&lt;/h3&gt;
&lt;p&gt;Now that you know the real deal, you want to minimize their fear by reconnecting them to their desired outcomes. Remind them of the pains they wanted solved, the benefits they hoped to gain, and how your solution addresses that. Show them the math if needed, demonstrate ROI, and paint the brighter future. By focusing on what they stand to gain—and the cost of doing nothing—you shrink the size of their fear while maximizing the benefit of moving forward.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-ask&#34;&gt;Ask&lt;/h3&gt;
&lt;p&gt;Finally, ask again. Your buyer won’t do the job for you. The key is asking with relaxed, assertive confidence because your confidence gives them confidence to push past their fear and make the right decision.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-buyers-are-jumpy-be-ready-for-it&#34;&gt;&lt;strong&gt;Buyers are Jumpy, Be Ready For It&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Look, times are unstable. Buyers are jumpy. They’d rather punt than make a risky call. But you’re a sales professional, and that means you stand in the gap—helping them navigate doubt and find a solution that actually benefits them. Don’t shy away from the “We need more time” or “We’re going to hold off.” Expect it, be ready for it, and use it as an opening to get real issues on the table.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;In volatile times, it is hard to sell. Yet, you are still under the same pressure to make your sales number. This is why you&amp;#8217;ll want to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/selling-in-a-crisis-workbook/&#34;&gt;download our FREE Selling in a Crisis workbook&lt;/a&gt;&lt;/strong&gt; today.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>There is a big challenge in today’s marketplace that’s popping up left and right for sales professionals—Decision Deferment Objections.</p>
<p>If you’re running into stakeholders who say, “Let’s just hold off a bit,” “We need more time,” or “We want to wait until the market settles,” then we’re going to dive into why this is happening and, more importantly, how you can handle these sales objections with confidence and skill.</p>
<h2 id="h-turbulent-times-breed-buyer-fear"><strong>Turbulent Times Breed Buyer Fear</strong></h2>
<p>The market is swinging like a pendulum on steroids, and it’s making everyone skittish. You’ve got tariffs, trade wars, and a spike in <a href="https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/" rel="nofollow">economic uncertainty</a>.</p>
<p>Buyers read The Wall Street Journal or check their news feeds, and the headlines scream “Turmoil!” They panic. So they defer decisions, walk away from deals, or play the “wait and see” game.</p>
<p>Decision deferment objections are a natural consequence of fear. People want to avoid making the wrong move. It’s easier to hit the pause button than to commit to something they’re not 100% sure about. That fear, in many ways, is irrational. But it’s a brick wall that will shut down your deal if you let it.</p>
<p>So how do you avoid letting hesitation, stalling, and decision deferment kill your deals during market uncertainty?</p>
<p>It starts with a fundamental truth: to succeed in this environment, you must sell better. Because when people are fearful, indecisive, or uncertain, <strong>how</strong> you sell matters far more than <strong>what</strong> you sell.</p>
<h2 id="h-why-buyers-pull-back-and-defer-decisions"><strong>Why Buyers Pull Back and Defer Decisions</strong></h2>
<p>In uncertain and volatile times, mistakes come with severe penalties. A stakeholder who chooses the wrong vendor, invests in the wrong technology, or commits resources too soon might put their entire business or career at risk.</p>
<p>So they freeze. They put it off. They say, “We’ll need a little more time to think about it,” or “We need to run the numbers again,” or “Let me talk to my boss.”</p>
<p>If you haven’t uncovered real fears, addressed them, and methodically advanced the deal, you’ll hit a wall of deferment decision <a href="https://salesgravy.com/navigatin-sales-objections/" rel="nofollow">objections</a> at maximum force. That’s why I often sound like a broken record—but repetition is the mother of skill. The basic steps to closing in an uncertain market are fundamental:</p>
<ol>
<li>Execute your sales process flawlessly</li>
<li>Consistently ask for micro-commitments to advance the sale</li>
<li>Present a compelling, airtight case for change</li>
<li>Ask your stakeholders to make a decision confidently and without hesitation</li>
<li>Handle objections with empathy</li>
</ol>
<h2 id="h-closing-is-not-a-single-moment-in-time"><strong>Closing Is Not a Single Moment in Time</strong></h2>
<p>A lot of sales reps treat the close as one magic moment—like flicking a switch. But in reality, closing is a series of micro-commitments that happen throughout the sales process. Every time you get a commitment to a next step, your buyer to leans in just a bit more, and you set the stage for a final “yes.”</p>
<p>When times are normal, a halfway-decent rep can skip a few steps and still get deals across the finish line. But in a crisis or uncertain market, that sloppy approach falls apart.</p>
<p>You must consistently get micro-commitments and keep advancing—because if you let the ball drop even once, you’ll give your stakeholders an opening to stall or back out with objections like “We going to hold off,”  or “We’re just going to stick with what we have until the economy gets better.”</p>
<h2 id="h-tough-objections-check-your-upstream-sales-process"><strong>Tough Objections? Check Your Upstream Sales Process</strong></h2>
<p>For this reason, if you are getting hammered at the close with brutal objections, it usually means you made mistakes earlier in the process.</p>
<p>So instead of obsessing over how to wordsmith your <a href="https://salesgravy.com/handle-objections-before-you-close-the-sale/" rel="nofollow">objection rebuttals</a>, you might need to re-examine how you qualified and sold from the get-go. Tough objections at the 11th hour are typically a symptom of an earlier problem.</p>
<p>So, what do you do?</p>
<ol>
<li><strong>Qualify better upfront</strong>—Are these the right prospects? Are you sure they have a budget, authority, need, and timeline? Is there a compelling reason for them to change?</li>
<li><strong>Ensure you’re dealing with real decision makers</strong>—If you’re stuck with “influencers” who keep punting it up the chain, guess what? You’re in for a bumpy ride.</li>
<li><strong>Surface concerns early</strong>—If you wait until the end to discover that your buyer has major financial fears, you’ve already lost.</li>
</ol>
<h2 id="h-get-the-truth-on-the-table-early"><strong>Get the Truth on the Table Early</strong></h2>
<p>That brings us to one of the most important sales tactics in uncertain times like these. It is absolutely crucial that you get buyer worries, fears, and potential objections out in the open and on the table as soon as possible. That means you need deeper discovery and the courage to ask tough questions like:</p>
<ul>
<li>“What are you most afraid of?”</li>
<li>“How do you see the current market volatility impacting your decisions?”</li>
<li>“What’s your biggest concern about moving forward right now?”</li>
<li>“If you don’t address this problem soon, what do you think might happen?”</li>
</ul>
<p>It takes confidence and tact to get your stakeholders talking openly about concerns—and yes, you’ll risk hearing truths that might scare you or them. But the alternative is to bury your head in the sand and get blindsided at the last minute when they say, “We’re gonna wait till next quarter.”</p>
<h2 id="h-the-emotional-barrier-fear-of-conflict-and-rejection"><strong>The Emotional Barrier: Fear of Conflict and Rejection</strong></h2>
<p>Asking the hard questions is where many reps falter. Let’s be honest: nobody likes conflict. And direct questions can feel confrontational. We worry, “What if they shut me down or I push them away?” So we back off, we <a href="https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/" rel="nofollow">tiptoe around real issues</a>, we avoid pressing them on timelines or next steps. That might keep the conversation calm, but it sets you up for a big heartbreak later.</p>
<p>The biggest agony in sales is pouring time, energy, and emotion into a deal—only to lose it at the finish line when a stakeholder reveals an objection that, had you known about it weeks ago, you could have handled.</p>
<p>This is why you must push through your own discomfort and bring hidden fears to the surface early. It’s infinitely less painful to deal with them upfront than to discover them at the worst possible moment.</p>
<h2 id="h-deal-with-sales-objections-head-on"><strong>Deal With Sales Objections Head On</strong></h2>
<p>There’s a quote I love from philosopher Julian Baggini: “If you believe you are right, then you should believe that you can make the case that you’re right. This requires you to deal with serious objections properly.”</p>
<p>I can’t think of a better summary of what it takes to handle decision deferment objections. If you truly believe your offering is the best path forward, it’s your duty to address your buyer’s fears, hesitations, and perceived alternatives.</p>
<p>You’ve got to want them to put every worry on the table so you can tackle it head-on. Sure, you’ll get your nose bloodied sometimes. But if you’re truly confident in your solution, you’ll find a way to show your buyer why moving forward makes sense—even in choppy waters.</p>
<h2 id="h-common-decision-deferment-objections"><strong>Common Decision Deferment Objections</strong></h2>
<p>Most of the objections you’ll face during times of uncertainty are decision deferment objections like:</p>
<ul>
<li>“Give us a few days to consider your proposal.”</li>
<li>“We’d like to run this by the entire team before we commit.”</li>
<li>“We’re going to hold off for a month and see what happens with the economy.”</li>
<li>“We want to compare a few other vendors before making a decision.”</li>
<li>“We’re just not ready to make a long-term commitment right now.”</li>
<li>“We decided to give our current vendor one last chance.”</li>
</ul>
<p>The reality is that they are afraid so they’re stalling. They’re not saying “no” outright; they’re saying “maybe,” “later,” or “we’ll see.” And that’s the tricky part. Because “maybe” can feel like a small open door, but it’s actually a massive speed bump that can drag your deal out indefinitely if you accept it and walk away.</p>
<h2 id="h-5-steps-to-overcome-decision-deferment-objections"><strong>5 Steps to Overcome Decision Deferment Objections</strong></h2>
<p>That’s why when buyers hit you with decision deferment objections, you need a systematic approach to help them break through their fear. Use this five-step framework:</p>
<h3 id="h-relate">Relate</h3>
<p>Start with empathy. This isn’t about agreeing with their reasons, but acknowledging them as a human. “I get where you’re coming from, and it’s smart to be cautious.” That’s it. No discounting their worry, no jumping into a debate. Just letting them know you’re listening.</p>
<p>Why? Because they’re braced for you to argue or push. By empathizing, you lower their guard and show you’re on their side. It also buys you a moment to compose yourself and think strategically before responding.</p>
<h3 id="h-isolate">Isolate</h3>
<p>You want to make sure there aren’t multiple hidden objections. If they say, “Let us think about it,” is that the only issue, or are they also worried about budget, timelines, or a preference for a competitor? Gently probe: “Aside from needing more time, is there anything else holding you back?” The last thing you want is to solve one problem only to be ambushed by a bigger one later.</p>
<h3 id="h-clarify">Clarify</h3>
<p>Never assume you know exactly what they mean. Always take a moment to clarify their objection.  When they say: “We need to run the numbers.” Maybe they really do need a cost breakdown, maybe they doubt the ROI, or maybe they’re afraid of something else. Ask open-ended questions: “When you say you need to review the math, how do you mean?” Good clarifying questions unearth the real meaning behind the words.</p>
<h3 id="h-minimize">Minimize</h3>
<p>Now that you know the real deal, you want to minimize their fear by reconnecting them to their desired outcomes. Remind them of the pains they wanted solved, the benefits they hoped to gain, and how your solution addresses that. Show them the math if needed, demonstrate ROI, and paint the brighter future. By focusing on what they stand to gain—and the cost of doing nothing—you shrink the size of their fear while maximizing the benefit of moving forward.</p>
<h3 id="h-ask">Ask</h3>
<p>Finally, ask again. Your buyer won’t do the job for you. The key is asking with relaxed, assertive confidence because your confidence gives them confidence to push past their fear and make the right decision.</p>
<h2 id="h-buyers-are-jumpy-be-ready-for-it"><strong>Buyers are Jumpy, Be Ready For It</strong></h2>
<p>Look, times are unstable. Buyers are jumpy. They’d rather punt than make a risky call. But you’re a sales professional, and that means you stand in the gap—helping them navigate doubt and find a solution that actually benefits them. Don’t shy away from the “We need more time” or “We’re going to hold off.” Expect it, be ready for it, and use it as an opening to get real issues on the table.</p>
<hr/>
<p>In volatile times, it is hard to sell. Yet, you are still under the same pressure to make your sales number. This is why you’ll want to <strong><a href="https://salesgravy.com/selling-in-a-crisis-workbook/" rel="nofollow">download our FREE Selling in a Crisis workbook</a></strong> today.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;There is a big challenge in today’s marketplace that’s popping up left and right for sales professionals—Decision Deferment Objections.&lt;/p&gt;
&lt;p&gt;If you’re running into stakeholders who say, “Let’s just hold off a bit,” “We need more time,” or “We want to wait until the market settles,” then we’re going to dive into why this is happening and, more importantly, how you can handle these sales objections with confidence and skill.&lt;/p&gt;
&lt;h2 id=&#34;h-turbulent-times-breed-buyer-fear&#34;&gt;&lt;strong&gt;Turbulent Times Breed Buyer Fear&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The market is swinging like a pendulum on steroids, and it’s making everyone skittish. You’ve got tariffs, trade wars, and a spike in &lt;a href=&#34;https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/&#34; rel=&#34;nofollow&#34;&gt;economic uncertainty&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Buyers read The Wall Street Journal or check their news feeds, and the headlines scream “Turmoil!” They panic. So they defer decisions, walk away from deals, or play the “wait and see” game.&lt;/p&gt;
&lt;p&gt;Decision deferment objections are a natural consequence of fear. People want to avoid making the wrong move. It’s easier to hit the pause button than to commit to something they’re not 100% sure about. That fear, in many ways, is irrational. But it’s a brick wall that will shut down your deal if you let it.&lt;/p&gt;
&lt;p&gt;So how do you avoid letting hesitation, stalling, and decision deferment kill your deals during market uncertainty?&lt;/p&gt;
&lt;p&gt;It starts with a fundamental truth: to succeed in this environment, you must sell better. Because when people are fearful, indecisive, or uncertain, &lt;strong&gt;how&lt;/strong&gt; you sell matters far more than &lt;strong&gt;what&lt;/strong&gt; you sell.&lt;/p&gt;
&lt;h2 id=&#34;h-why-buyers-pull-back-and-defer-decisions&#34;&gt;&lt;strong&gt;Why Buyers Pull Back and Defer Decisions&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In uncertain and volatile times, mistakes come with severe penalties. A stakeholder who chooses the wrong vendor, invests in the wrong technology, or commits resources too soon might put their entire business or career at risk.&lt;/p&gt;
&lt;p&gt;So they freeze. They put it off. They say, “We’ll need a little more time to think about it,” or “We need to run the numbers again,” or “Let me talk to my boss.”&lt;/p&gt;
&lt;p&gt;If you haven’t uncovered real fears, addressed them, and methodically advanced the deal, you’ll hit a wall of deferment decision &lt;a href=&#34;https://salesgravy.com/navigatin-sales-objections/&#34; rel=&#34;nofollow&#34;&gt;objections&lt;/a&gt; at maximum force. That’s why I often sound like a broken record—but repetition is the mother of skill. The basic steps to closing in an uncertain market are fundamental:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Execute your sales process flawlessly&lt;/li&gt;
&lt;li&gt;Consistently ask for micro-commitments to advance the sale&lt;/li&gt;
&lt;li&gt;Present a compelling, airtight case for change&lt;/li&gt;
&lt;li&gt;Ask your stakeholders to make a decision confidently and without hesitation&lt;/li&gt;
&lt;li&gt;Handle objections with empathy&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-closing-is-not-a-single-moment-in-time&#34;&gt;&lt;strong&gt;Closing Is Not a Single Moment in Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A lot of sales reps treat the close as one magic moment—like flicking a switch. But in reality, closing is a series of micro-commitments that happen throughout the sales process. Every time you get a commitment to a next step, your buyer to leans in just a bit more, and you set the stage for a final “yes.”&lt;/p&gt;
&lt;p&gt;When times are normal, a halfway-decent rep can skip a few steps and still get deals across the finish line. But in a crisis or uncertain market, that sloppy approach falls apart.&lt;/p&gt;
&lt;p&gt;You must consistently get micro-commitments and keep advancing—because if you let the ball drop even once, you’ll give your stakeholders an opening to stall or back out with objections like “We going to hold off,”  or “We’re just going to stick with what we have until the economy gets better.”&lt;/p&gt;
&lt;h2 id=&#34;h-tough-objections-check-your-upstream-sales-process&#34;&gt;&lt;strong&gt;Tough Objections? Check Your Upstream Sales Process&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;For this reason, if you are getting hammered at the close with brutal objections, it usually means you made mistakes earlier in the process.&lt;/p&gt;
&lt;p&gt;So instead of obsessing over how to wordsmith your &lt;a href=&#34;https://salesgravy.com/handle-objections-before-you-close-the-sale/&#34; rel=&#34;nofollow&#34;&gt;objection rebuttals&lt;/a&gt;, you might need to re-examine how you qualified and sold from the get-go. Tough objections at the 11th hour are typically a symptom of an earlier problem.&lt;/p&gt;
&lt;p&gt;So, what do you do?&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Qualify better upfront&lt;/strong&gt;—Are these the right prospects? Are you sure they have a budget, authority, need, and timeline? Is there a compelling reason for them to change?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ensure you’re dealing with real decision makers&lt;/strong&gt;—If you’re stuck with “influencers” who keep punting it up the chain, guess what? You’re in for a bumpy ride.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Surface concerns early&lt;/strong&gt;—If you wait until the end to discover that your buyer has major financial fears, you’ve already lost.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-get-the-truth-on-the-table-early&#34;&gt;&lt;strong&gt;Get the Truth on the Table Early&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;That brings us to one of the most important sales tactics in uncertain times like these. It is absolutely crucial that you get buyer worries, fears, and potential objections out in the open and on the table as soon as possible. That means you need deeper discovery and the courage to ask tough questions like:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;“What are you most afraid of?”&lt;/li&gt;
&lt;li&gt;“How do you see the current market volatility impacting your decisions?”&lt;/li&gt;
&lt;li&gt;“What’s your biggest concern about moving forward right now?”&lt;/li&gt;
&lt;li&gt;“If you don’t address this problem soon, what do you think might happen?”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;It takes confidence and tact to get your stakeholders talking openly about concerns—and yes, you’ll risk hearing truths that might scare you or them. But the alternative is to bury your head in the sand and get blindsided at the last minute when they say, “We’re gonna wait till next quarter.”&lt;/p&gt;
&lt;h2 id=&#34;h-the-emotional-barrier-fear-of-conflict-and-rejection&#34;&gt;&lt;strong&gt;The Emotional Barrier: Fear of Conflict and Rejection&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Asking the hard questions is where many reps falter. Let’s be honest: nobody likes conflict. And direct questions can feel confrontational. We worry, “What if they shut me down or I push them away?” So we back off, we &lt;a href=&#34;https://salesgravy.com/when-they-say-no-how-to-reframe-rejection-and-win/&#34; rel=&#34;nofollow&#34;&gt;tiptoe around real issues&lt;/a&gt;, we avoid pressing them on timelines or next steps. That might keep the conversation calm, but it sets you up for a big heartbreak later.&lt;/p&gt;
&lt;p&gt;The biggest agony in sales is pouring time, energy, and emotion into a deal—only to lose it at the finish line when a stakeholder reveals an objection that, had you known about it weeks ago, you could have handled.&lt;/p&gt;
&lt;p&gt;This is why you must push through your own discomfort and bring hidden fears to the surface early. It’s infinitely less painful to deal with them upfront than to discover them at the worst possible moment.&lt;/p&gt;
&lt;h2 id=&#34;h-deal-with-sales-objections-head-on&#34;&gt;&lt;strong&gt;Deal With Sales Objections Head On&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;There’s a quote I love from philosopher Julian Baggini: “If you believe you are right, then you should believe that you can make the case that you’re right. This requires you to deal with serious objections properly.”&lt;/p&gt;
&lt;p&gt;I can’t think of a better summary of what it takes to handle decision deferment objections. If you truly believe your offering is the best path forward, it’s your duty to address your buyer’s fears, hesitations, and perceived alternatives.&lt;/p&gt;
&lt;p&gt;You’ve got to want them to put every worry on the table so you can tackle it head-on. Sure, you’ll get your nose bloodied sometimes. But if you’re truly confident in your solution, you’ll find a way to show your buyer why moving forward makes sense—even in choppy waters.&lt;/p&gt;
&lt;h2 id=&#34;h-common-decision-deferment-objections&#34;&gt;&lt;strong&gt;Common Decision Deferment Objections&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Most of the objections you’ll face during times of uncertainty are decision deferment objections like:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;“Give us a few days to consider your proposal.”&lt;/li&gt;
&lt;li&gt;“We’d like to run this by the entire team before we commit.”&lt;/li&gt;
&lt;li&gt;“We’re going to hold off for a month and see what happens with the economy.”&lt;/li&gt;
&lt;li&gt;“We want to compare a few other vendors before making a decision.”&lt;/li&gt;
&lt;li&gt;“We’re just not ready to make a long-term commitment right now.”&lt;/li&gt;
&lt;li&gt;“We decided to give our current vendor one last chance.”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The reality is that they are afraid so they’re stalling. They’re not saying “no” outright; they’re saying “maybe,” “later,” or “we’ll see.” And that’s the tricky part. Because “maybe” can feel like a small open door, but it’s actually a massive speed bump that can drag your deal out indefinitely if you accept it and walk away.&lt;/p&gt;
&lt;h2 id=&#34;h-5-steps-to-overcome-decision-deferment-objections&#34;&gt;&lt;strong&gt;5 Steps to Overcome Decision Deferment Objections&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;That’s why when buyers hit you with decision deferment objections, you need a systematic approach to help them break through their fear. Use this five-step framework:&lt;/p&gt;
&lt;h3 id=&#34;h-relate&#34;&gt;Relate&lt;/h3&gt;
&lt;p&gt;Start with empathy. This isn’t about agreeing with their reasons, but acknowledging them as a human. “I get where you’re coming from, and it’s smart to be cautious.” That’s it. No discounting their worry, no jumping into a debate. Just letting them know you’re listening.&lt;/p&gt;
&lt;p&gt;Why? Because they’re braced for you to argue or push. By empathizing, you lower their guard and show you’re on their side. It also buys you a moment to compose yourself and think strategically before responding.&lt;/p&gt;
&lt;h3 id=&#34;h-isolate&#34;&gt;Isolate&lt;/h3&gt;
&lt;p&gt;You want to make sure there aren’t multiple hidden objections. If they say, “Let us think about it,” is that the only issue, or are they also worried about budget, timelines, or a preference for a competitor? Gently probe: “Aside from needing more time, is there anything else holding you back?” The last thing you want is to solve one problem only to be ambushed by a bigger one later.&lt;/p&gt;
&lt;h3 id=&#34;h-clarify&#34;&gt;Clarify&lt;/h3&gt;
&lt;p&gt;Never assume you know exactly what they mean. Always take a moment to clarify their objection.  When they say: “We need to run the numbers.” Maybe they really do need a cost breakdown, maybe they doubt the ROI, or maybe they’re afraid of something else. Ask open-ended questions: “When you say you need to review the math, how do you mean?” Good clarifying questions unearth the real meaning behind the words.&lt;/p&gt;
&lt;h3 id=&#34;h-minimize&#34;&gt;Minimize&lt;/h3&gt;
&lt;p&gt;Now that you know the real deal, you want to minimize their fear by reconnecting them to their desired outcomes. Remind them of the pains they wanted solved, the benefits they hoped to gain, and how your solution addresses that. Show them the math if needed, demonstrate ROI, and paint the brighter future. By focusing on what they stand to gain—and the cost of doing nothing—you shrink the size of their fear while maximizing the benefit of moving forward.&lt;/p&gt;
&lt;h3 id=&#34;h-ask&#34;&gt;Ask&lt;/h3&gt;
&lt;p&gt;Finally, ask again. Your buyer won’t do the job for you. The key is asking with relaxed, assertive confidence because your confidence gives them confidence to push past their fear and make the right decision.&lt;/p&gt;
&lt;h2 id=&#34;h-buyers-are-jumpy-be-ready-for-it&#34;&gt;&lt;strong&gt;Buyers are Jumpy, Be Ready For It&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Look, times are unstable. Buyers are jumpy. They’d rather punt than make a risky call. But you’re a sales professional, and that means you stand in the gap—helping them navigate doubt and find a solution that actually benefits them. Don’t shy away from the “We need more time” or “We’re going to hold off.” Expect it, be ready for it, and use it as an opening to get real issues on the table.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;In volatile times, it is hard to sell. Yet, you are still under the same pressure to make your sales number. This is why you’ll want to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/selling-in-a-crisis-workbook/&#34; rel=&#34;nofollow&#34;&gt;download our FREE Selling in a Crisis workbook&lt;/a&gt;&lt;/strong&gt; today.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-handle-decision-deferment-objections-money-monday/</link>
                <pubDate>Mon, 14 Apr 2025 17:25:00 &#43;0000</pubDate>
                <itunes:duration>718</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Why the Basics Still Beat Fancy: The Unsexy Skills That Close Deals</itunes:title>
                <title>Why the Basics Still Beat Fancy: The Unsexy Skills That Close Deals</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Everybody wants the hacks.&lt;/p&gt;
&lt;p&gt;The quick fix. The shiny new tool. The LinkedIn post that magically draws leads like moths to a flame.&lt;/p&gt;
&lt;p&gt;But let me give it to you straight: Sales isn’t won with hacks. It’s won with habits. And the habits that win are the ones most reps &lt;em&gt;abandon&lt;/em&gt; the minute things get uncomfortable or boring.&lt;/p&gt;
&lt;p&gt;If you’re not hitting your number, it’s probably not because you need better leads, better tech, or better timing.&lt;/p&gt;
&lt;p&gt;It’s because you’ve drifted from the basics.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=omnoVAopK8U
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-fancy-stuff-is-failing-you&#34;&gt;&lt;strong&gt;The Fancy Stuff Is Failing You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;We see it all the time—salespeople hiding behind automation tools, social selling gimmicks, and relationship-building fluff. They talk a big game on Zoom, but when it’s time to &lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34;&gt;dial the phone&lt;/a&gt; or ask for the sale, they freeze like a deer in headlights.&lt;/p&gt;
&lt;p&gt;Let’s call this what it is: avoidance.&lt;/p&gt;
&lt;p&gt;You’re avoiding real sales conversations because they’re uncomfortable. You’re hoping your sequence will “nurture” your prospect into buying without you having to actually sell. But automation doesn’t close deals. YOU do.&lt;/p&gt;
&lt;p&gt;The truth? Most salespeople would rather &lt;em&gt;look&lt;/em&gt; productive than &lt;em&gt;be&lt;/em&gt; productive. Fancy decks, CRM tagging, and custom email flows feel like progress—but they don’t get the contract signed.&lt;/p&gt;
&lt;p&gt;Top producers know: The tools support the basics. They don’t replace them.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-actually-wins-the-fundamentals&#34;&gt;&lt;strong&gt;What Actually Wins: The Fundamentals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you want to win more, stop searching for better tactics and start doing the boring stuff better. Because these five basics are still undefeated:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-1-phone-calls&#34;&gt;&lt;strong&gt;1. Phone Calls&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34;&gt;Cold calls.&lt;/a&gt; Warm calls. Follow-up calls. Call blocks. Whatever the flavor, the phone remains your fastest path to building pipeline. And yet it’s the most avoided.&lt;/p&gt;
&lt;p&gt;Most reps send five emails and give up. Not top performers. They make the call. Because conversations close deals—period.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-2-discovery-questions&#34;&gt;&lt;strong&gt;2. Discovery Questions&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Stop pitching. Start digging. The best reps are curious, not convincing. They lead with questions that uncover pain, urgency, and decision dynamics. And they clam up long enough to actually &lt;em&gt;listen&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;You don’t earn trust by explaining. You earn it by understanding.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-3-objection-handling&#34;&gt;&lt;strong&gt;3. Objection Handling&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If objections scare you, it’s because you don’t practice. It&amp;#8217;s because you haven&amp;#8217;t made a habit of practicing.&lt;/p&gt;
&lt;p&gt;Objections aren’t stop signs—they’re buying signals. But if you’re caught off guard every time someone says, “I need to think about it,” you’re not preparing. You’re winging it. And amateurs who wing it get smoked.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-4-follow-up&#34;&gt;&lt;strong&gt;4. Follow-Up&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Here’s the truth: the sale is almost &lt;em&gt;never&lt;/em&gt; made on the first call. Or the second. Or even the fifth. 80% of sales happen after the 5th touch, but most reps quit after two. Why? Emotion.&lt;/p&gt;
&lt;p&gt;They &lt;a href=&#34;https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/&#34;&gt;feel rejected.&lt;/a&gt; Embarrassed. “I don’t want to bother them.” Bother them? You’re solving a problem they can’t fix alone. Follow up until they buy or you find them a better solution.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-5-asking-for-the-sale&#34;&gt;&lt;strong&gt;5. Asking for the Sale&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Most reps are afraid to ask. Why?&amp;#160;&lt;/p&gt;
&lt;p&gt;Because they’re afraid of hearing no. But here’s the thing: no is part of the process. If you’re not hearing no, you’re not asking enough.&lt;/p&gt;
&lt;p&gt;You’re a consultant. You’re a &lt;em&gt;closer.&lt;/em&gt; Your job isn’t to make the prospect feel warm and fuzzy—it’s to guide them to a decision. And that means asking with courage and confidence.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-reps-quit-the-basics&#34;&gt;&lt;strong&gt;Why Reps Quit the Basics&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Three big reasons:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Ego.&lt;/strong&gt; “I’ve been selling for years—I don’t need to practice this stuff.” Wrong. The minute you think you’re too good for the basics is the minute your numbers start tanking.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Fear.&lt;/strong&gt; Fear of rejection. Fear of sounding pushy. Fear of failing. So instead of doing the work, you procrastinate with busywork.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Laziness.&lt;/strong&gt; The basics aren’t sexy. They’re repetitive. They take discipline. So most reps quit—and that’s why most reps are average.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Want to stand out? Don’t be like most reps.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-go-pro-or-go-home&#34;&gt;&lt;strong&gt;Go Pro or Go Home&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Top athletes don’t get bored of running drills. They know repetition sharpens instinct. They know that under pressure, you don’t rise to the occasion—you fall to your level of training.&lt;/p&gt;
&lt;p&gt;Same with sales.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;You don’t magically handle objections—you drill them.&lt;/li&gt;
&lt;li&gt;You don’t get confident on the phone—you rehearse.&lt;/li&gt;
&lt;li&gt;You don’t close deals consistently—you follow a process that’s been forged by reps, failure, and grit.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Pros don’t “kind of” practice. They &lt;em&gt;live&lt;/em&gt; in the fundamentals. Over and over. Because muscle memory wins when pressure hits.&lt;/p&gt;
&lt;p&gt;If you want to be great in sales, stop trying to be creative. Start being consistent.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-back-to-basics-back-to-winning&#34;&gt;&lt;strong&gt;Back to Basics, Back to Winning&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let’s be real—if your pipeline’s dry, your quota’s slipping, or you feel like you&amp;#8217;re spinning your wheels, the answer isn’t out there. It’s in your calendar.&lt;/p&gt;
&lt;p&gt;It’s in your call blocks. Your follow-ups. Your prospecting power hours. Those script reps. The boring, brutal, &lt;em&gt;beautiful&lt;/em&gt; habits that build champions.&lt;/p&gt;
&lt;p&gt;Because when you do the basics better than anyone else, you don’t have to be flashy. You just win.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Here’s your challenge:&lt;/strong&gt;What habits have you been avoiding lately? Make it your priority today. Practice it. Drill it. Master it.&lt;/p&gt;
&lt;p&gt;Because sales success isn’t about finding something new.&lt;/p&gt;
&lt;p&gt;It’s about doing what works—relentlessly.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Everybody wants the hacks.</p>
<p>The quick fix. The shiny new tool. The LinkedIn post that magically draws leads like moths to a flame.</p>
<p>But let me give it to you straight: Sales isn’t won with hacks. It’s won with habits. And the habits that win are the ones most reps <em>abandon</em> the minute things get uncomfortable or boring.</p>
<p>If you’re not hitting your number, it’s probably not because you need better leads, better tech, or better timing.</p>
<p>It’s because you’ve drifted from the basics.</p>
<figure>
<div>
https://www.youtube.com/watch?v=omnoVAopK8U
</div>
</figure>
<h2 id="h-the-fancy-stuff-is-failing-you"><strong>The Fancy Stuff Is Failing You</strong></h2>
<p>We see it all the time—salespeople hiding behind automation tools, social selling gimmicks, and relationship-building fluff. They talk a big game on Zoom, but when it’s time to <a href="https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/" rel="nofollow">dial the phone</a> or ask for the sale, they freeze like a deer in headlights.</p>
<p>Let’s call this what it is: avoidance.</p>
<p>You’re avoiding real sales conversations because they’re uncomfortable. You’re hoping your sequence will “nurture” your prospect into buying without you having to actually sell. But automation doesn’t close deals. YOU do.</p>
<p>The truth? Most salespeople would rather <em>look</em> productive than <em>be</em> productive. Fancy decks, CRM tagging, and custom email flows feel like progress—but they don’t get the contract signed.</p>
<p>Top producers know: The tools support the basics. They don’t replace them.</p>
<h2 id="h-what-actually-wins-the-fundamentals"><strong>What Actually Wins: The Fundamentals</strong></h2>
<p>If you want to win more, stop searching for better tactics and start doing the boring stuff better. Because these five basics are still undefeated:</p>
<h3 id="h-1-phone-calls"><strong>1. Phone Calls</strong></h3>
<p><a href="https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/" rel="nofollow">Cold calls.</a> Warm calls. Follow-up calls. Call blocks. Whatever the flavor, the phone remains your fastest path to building pipeline. And yet it’s the most avoided.</p>
<p>Most reps send five emails and give up. Not top performers. They make the call. Because conversations close deals—period.</p>
<h3 id="h-2-discovery-questions"><strong>2. Discovery Questions</strong></h3>
<p>Stop pitching. Start digging. The best reps are curious, not convincing. They lead with questions that uncover pain, urgency, and decision dynamics. And they clam up long enough to actually <em>listen</em>.</p>
<p>You don’t earn trust by explaining. You earn it by understanding.</p>
<h3 id="h-3-objection-handling"><strong>3. Objection Handling</strong></h3>
<p>If objections scare you, it’s because you don’t practice. It’s because you haven’t made a habit of practicing.</p>
<p>Objections aren’t stop signs—they’re buying signals. But if you’re caught off guard every time someone says, “I need to think about it,” you’re not preparing. You’re winging it. And amateurs who wing it get smoked.</p>
<h3 id="h-4-follow-up"><strong>4. Follow-Up</strong></h3>
<p>Here’s the truth: the sale is almost <em>never</em> made on the first call. Or the second. Or even the fifth. 80% of sales happen after the 5th touch, but most reps quit after two. Why? Emotion.</p>
<p>They <a href="https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/" rel="nofollow">feel rejected.</a> Embarrassed. “I don’t want to bother them.” Bother them? You’re solving a problem they can’t fix alone. Follow up until they buy or you find them a better solution.</p>
<h3 id="h-5-asking-for-the-sale"><strong>5. Asking for the Sale</strong></h3>
<p>Most reps are afraid to ask. Why? </p>
<p>Because they’re afraid of hearing no. But here’s the thing: no is part of the process. If you’re not hearing no, you’re not asking enough.</p>
<p>You’re a consultant. You’re a <em>closer.</em> Your job isn’t to make the prospect feel warm and fuzzy—it’s to guide them to a decision. And that means asking with courage and confidence.</p>
<h2 id="h-why-reps-quit-the-basics"><strong>Why Reps Quit the Basics</strong></h2>
<p>Three big reasons:</p>
<ol>
<li><strong>Ego.</strong> “I’ve been selling for years—I don’t need to practice this stuff.” Wrong. The minute you think you’re too good for the basics is the minute your numbers start tanking.</li>
<li><strong>Fear.</strong> Fear of rejection. Fear of sounding pushy. Fear of failing. So instead of doing the work, you procrastinate with busywork.</li>
<li><strong>Laziness.</strong> The basics aren’t sexy. They’re repetitive. They take discipline. So most reps quit—and that’s why most reps are average.</li>
</ol>
<p>Want to stand out? Don’t be like most reps.</p>
<h2 id="h-go-pro-or-go-home"><strong>Go Pro or Go Home</strong></h2>
<p>Top athletes don’t get bored of running drills. They know repetition sharpens instinct. They know that under pressure, you don’t rise to the occasion—you fall to your level of training.</p>
<p>Same with sales.</p>
<ul>
<li>You don’t magically handle objections—you drill them.</li>
<li>You don’t get confident on the phone—you rehearse.</li>
<li>You don’t close deals consistently—you follow a process that’s been forged by reps, failure, and grit.</li>
</ul>
<p>Pros don’t “kind of” practice. They <em>live</em> in the fundamentals. Over and over. Because muscle memory wins when pressure hits.</p>
<p>If you want to be great in sales, stop trying to be creative. Start being consistent.</p>
<h2 id="h-back-to-basics-back-to-winning"><strong>Back to Basics, Back to Winning</strong></h2>
<p>Let’s be real—if your pipeline’s dry, your quota’s slipping, or you feel like you’re spinning your wheels, the answer isn’t out there. It’s in your calendar.</p>
<p>It’s in your call blocks. Your follow-ups. Your prospecting power hours. Those script reps. The boring, brutal, <em>beautiful</em> habits that build champions.</p>
<p>Because when you do the basics better than anyone else, you don’t have to be flashy. You just win.</p>
<p><strong>Here’s your challenge:</strong>What habits have you been avoiding lately? Make it your priority today. Practice it. Drill it. Master it.</p>
<p>Because sales success isn’t about finding something new.</p>
<p>It’s about doing what works—relentlessly.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Everybody wants the hacks.&lt;/p&gt;
&lt;p&gt;The quick fix. The shiny new tool. The LinkedIn post that magically draws leads like moths to a flame.&lt;/p&gt;
&lt;p&gt;But let me give it to you straight: Sales isn’t won with hacks. It’s won with habits. And the habits that win are the ones most reps &lt;em&gt;abandon&lt;/em&gt; the minute things get uncomfortable or boring.&lt;/p&gt;
&lt;p&gt;If you’re not hitting your number, it’s probably not because you need better leads, better tech, or better timing.&lt;/p&gt;
&lt;p&gt;It’s because you’ve drifted from the basics.&lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=omnoVAopK8U
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-the-fancy-stuff-is-failing-you&#34;&gt;&lt;strong&gt;The Fancy Stuff Is Failing You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;We see it all the time—salespeople hiding behind automation tools, social selling gimmicks, and relationship-building fluff. They talk a big game on Zoom, but when it’s time to &lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;dial the phone&lt;/a&gt; or ask for the sale, they freeze like a deer in headlights.&lt;/p&gt;
&lt;p&gt;Let’s call this what it is: avoidance.&lt;/p&gt;
&lt;p&gt;You’re avoiding real sales conversations because they’re uncomfortable. You’re hoping your sequence will “nurture” your prospect into buying without you having to actually sell. But automation doesn’t close deals. YOU do.&lt;/p&gt;
&lt;p&gt;The truth? Most salespeople would rather &lt;em&gt;look&lt;/em&gt; productive than &lt;em&gt;be&lt;/em&gt; productive. Fancy decks, CRM tagging, and custom email flows feel like progress—but they don’t get the contract signed.&lt;/p&gt;
&lt;p&gt;Top producers know: The tools support the basics. They don’t replace them.&lt;/p&gt;
&lt;h2 id=&#34;h-what-actually-wins-the-fundamentals&#34;&gt;&lt;strong&gt;What Actually Wins: The Fundamentals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you want to win more, stop searching for better tactics and start doing the boring stuff better. Because these five basics are still undefeated:&lt;/p&gt;
&lt;h3 id=&#34;h-1-phone-calls&#34;&gt;&lt;strong&gt;1. Phone Calls&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34; rel=&#34;nofollow&#34;&gt;Cold calls.&lt;/a&gt; Warm calls. Follow-up calls. Call blocks. Whatever the flavor, the phone remains your fastest path to building pipeline. And yet it’s the most avoided.&lt;/p&gt;
&lt;p&gt;Most reps send five emails and give up. Not top performers. They make the call. Because conversations close deals—period.&lt;/p&gt;
&lt;h3 id=&#34;h-2-discovery-questions&#34;&gt;&lt;strong&gt;2. Discovery Questions&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Stop pitching. Start digging. The best reps are curious, not convincing. They lead with questions that uncover pain, urgency, and decision dynamics. And they clam up long enough to actually &lt;em&gt;listen&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;You don’t earn trust by explaining. You earn it by understanding.&lt;/p&gt;
&lt;h3 id=&#34;h-3-objection-handling&#34;&gt;&lt;strong&gt;3. Objection Handling&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If objections scare you, it’s because you don’t practice. It’s because you haven’t made a habit of practicing.&lt;/p&gt;
&lt;p&gt;Objections aren’t stop signs—they’re buying signals. But if you’re caught off guard every time someone says, “I need to think about it,” you’re not preparing. You’re winging it. And amateurs who wing it get smoked.&lt;/p&gt;
&lt;h3 id=&#34;h-4-follow-up&#34;&gt;&lt;strong&gt;4. Follow-Up&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Here’s the truth: the sale is almost &lt;em&gt;never&lt;/em&gt; made on the first call. Or the second. Or even the fifth. 80% of sales happen after the 5th touch, but most reps quit after two. Why? Emotion.&lt;/p&gt;
&lt;p&gt;They &lt;a href=&#34;https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/&#34; rel=&#34;nofollow&#34;&gt;feel rejected.&lt;/a&gt; Embarrassed. “I don’t want to bother them.” Bother them? You’re solving a problem they can’t fix alone. Follow up until they buy or you find them a better solution.&lt;/p&gt;
&lt;h3 id=&#34;h-5-asking-for-the-sale&#34;&gt;&lt;strong&gt;5. Asking for the Sale&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Most reps are afraid to ask. Why? &lt;/p&gt;
&lt;p&gt;Because they’re afraid of hearing no. But here’s the thing: no is part of the process. If you’re not hearing no, you’re not asking enough.&lt;/p&gt;
&lt;p&gt;You’re a consultant. You’re a &lt;em&gt;closer.&lt;/em&gt; Your job isn’t to make the prospect feel warm and fuzzy—it’s to guide them to a decision. And that means asking with courage and confidence.&lt;/p&gt;
&lt;h2 id=&#34;h-why-reps-quit-the-basics&#34;&gt;&lt;strong&gt;Why Reps Quit the Basics&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Three big reasons:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Ego.&lt;/strong&gt; “I’ve been selling for years—I don’t need to practice this stuff.” Wrong. The minute you think you’re too good for the basics is the minute your numbers start tanking.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Fear.&lt;/strong&gt; Fear of rejection. Fear of sounding pushy. Fear of failing. So instead of doing the work, you procrastinate with busywork.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Laziness.&lt;/strong&gt; The basics aren’t sexy. They’re repetitive. They take discipline. So most reps quit—and that’s why most reps are average.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Want to stand out? Don’t be like most reps.&lt;/p&gt;
&lt;h2 id=&#34;h-go-pro-or-go-home&#34;&gt;&lt;strong&gt;Go Pro or Go Home&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Top athletes don’t get bored of running drills. They know repetition sharpens instinct. They know that under pressure, you don’t rise to the occasion—you fall to your level of training.&lt;/p&gt;
&lt;p&gt;Same with sales.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;You don’t magically handle objections—you drill them.&lt;/li&gt;
&lt;li&gt;You don’t get confident on the phone—you rehearse.&lt;/li&gt;
&lt;li&gt;You don’t close deals consistently—you follow a process that’s been forged by reps, failure, and grit.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Pros don’t “kind of” practice. They &lt;em&gt;live&lt;/em&gt; in the fundamentals. Over and over. Because muscle memory wins when pressure hits.&lt;/p&gt;
&lt;p&gt;If you want to be great in sales, stop trying to be creative. Start being consistent.&lt;/p&gt;
&lt;h2 id=&#34;h-back-to-basics-back-to-winning&#34;&gt;&lt;strong&gt;Back to Basics, Back to Winning&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let’s be real—if your pipeline’s dry, your quota’s slipping, or you feel like you’re spinning your wheels, the answer isn’t out there. It’s in your calendar.&lt;/p&gt;
&lt;p&gt;It’s in your call blocks. Your follow-ups. Your prospecting power hours. Those script reps. The boring, brutal, &lt;em&gt;beautiful&lt;/em&gt; habits that build champions.&lt;/p&gt;
&lt;p&gt;Because when you do the basics better than anyone else, you don’t have to be flashy. You just win.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Here’s your challenge:&lt;/strong&gt;What habits have you been avoiding lately? Make it your priority today. Practice it. Drill it. Master it.&lt;/p&gt;
&lt;p&gt;Because sales success isn’t about finding something new.&lt;/p&gt;
&lt;p&gt;It’s about doing what works—relentlessly.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/why-the-basics-still-beat-fancy/</link>
                <pubDate>Thu, 10 Apr 2025 23:13:00 &#43;0000</pubDate>
                <itunes:duration>2292</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>What Consultative Selling Really Means and Why It Matters More Than Ever (Ask Jeb)</itunes:title>
                <title>What Consultative Selling Really Means and Why It Matters More Than Ever (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Steve from Portland, Oregon, faces and an all-too-common consultative selling dilemma: how to sell to prospects who claim they already know everything, have already “done the research” and question what value he can bring. In this Ask Jeb episode we break down what true consultative selling entails, how to detach from “always be closing,” and why being a genuine expert is more vital now than ever.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-from-information-scarcity-to-information-overload&#34;&gt;From Information Scarcity to Information Overload&lt;/h2&gt;
&lt;p&gt;Not long ago, salespeople had the upper hand simply by having more data or insight than their prospects. Today, everyone has a blog, video, or TikTok to help them “figure it out.” This can leave a buyer believing, “I know just as much as you—so why should I trust your approach?” That’s where consultative selling comes in, but only if you do it right.&lt;/p&gt;
&lt;p&gt;Consultative selling isn’t about showing off your expertise. It’s about &lt;a href=&#34;https://salesgravy.com/how-to-become-a-trusted-advisor-in-sales/&#34;&gt;guiding the customer&lt;/a&gt; to understand the real nature of their problem—often one they didn’t fully realize or that’s more complex than they initially thought.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-what-true-consultative-selling-looks-like&#34;&gt;What True Consultative Selling Looks Like&lt;/h2&gt;
&lt;p&gt;Consultants by definition don’t barge in declaring, “Here’s the solution.” They start by asking informed, open-ended questions and listening for patterns. They bring a sense of curiosity—an acknowledgment that they can’t help until they deeply understand the client’s unique environment.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-four-steps-of-a-consultative-approach&#34;&gt;Four Steps of a Consultative Approach&lt;/h3&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Assess and Analyze: &lt;/strong&gt;Listen, observe, and probe with specific questions. Gain clarity on how the business operates and where potential issues lie.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Design or Develop Solutions: &lt;/strong&gt;Tailor ideas or strategies based on the actual problems your client is facing. No cookie-cutter templates here.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Integrate and Implement:&lt;/strong&gt;Work with the client to fold your solution into their workflows. Show them the path forward, not just a list of theoretical bullet points.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Optimize and Operationalize: &lt;/strong&gt;Stay engaged. Help the client refine and sustain the changes for long-term success.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-detaching-from-the-outcome&#34;&gt;The Power of Detaching from the Outcome&lt;/h2&gt;
&lt;p&gt;When you’re obsessed with “the close,” you risk pushing your own agenda rather than uncovering the client’s real challenges. Buyers can smell desperation a mile away. Detachment works with consultative selling because:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;It builds trust.&lt;/strong&gt; You’re not rushing to pitch; you’re learning and diagnosing first.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;It reveals the real issues.&lt;/strong&gt; Prospects open up more when they sense you’re genuinely trying to see if you can help, not just bulldoze them into a sale.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;It prevents the “sleazy” vibe.&lt;/strong&gt; Instead of coming off like yet another sales rep bragging about your knowledge, you show you’re a collaborator ready to craft a solution if—and only if—it fits.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-being-the-expert-without-acting-like-a-know-it-all&#34;&gt;Being the Expert Without Acting Like a Know-It-All&lt;/h2&gt;
&lt;p&gt;In today’s age of surplus information, it isn’t enough just to learn a skill once. You have to remain curious and update your knowledge constantly. That’s especially true in fields like digital marketing, &lt;a href=&#34;https://salesgravy.com/how-to-blend-ai-automation-with-human-connection-in-sales-feat-keith-peiris/&#34;&gt;s&lt;/a&gt;&lt;a href=&#34;https://salesgravy.com/how-to-blend-ai-automation-with-human-connection-in-sales-feat-keith-peiris/&#34;&gt;ales tech, or AI&lt;/a&gt;—areas that can evolve daily. You&amp;#8217;ll be &lt;a href=&#34;https://salesgravy.com/why-consultative-sellers-will-survive-ai-ask-jeb/&#34;&gt;more credible&lt;/a&gt; when you&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Commit to ongoing learning.&lt;/strong&gt; Read, watch, and listen to everything you can, including contrary opinions.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Embrace nuance.&lt;/strong&gt; Real expertise means recognizing that not every trend or hack will work for every client.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use informed questions.&lt;/strong&gt; The best proof of your knowledge is the quality of the questions you ask. Clients can tell when your questions hit the root of their problem.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-addressing-distrust-in-competitive-industries&#34;&gt;Addressing Distrust in Competitive Industries&lt;/h2&gt;
&lt;p&gt;In spaces like digital marketing, where so many agencies promise miracles, skepticism runs high. By entering a conversation with a consultative mindset, you set yourself apart from the noise:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Focus on your prospect’s specific context.&lt;/strong&gt; Don’t lump them into one-size-fits-all solutions.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Acknowledge the client’s prior experiences.&lt;/strong&gt; They may have been burned by poor service or overhyped promises. Show empathy for their concerns.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Offer to walk away if it’s not the right fit.&lt;/strong&gt; This willingness to say “no” boosts your authenticity tenfold.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-when-they-already-know-it-all&#34;&gt;When They Already “Know It All”&lt;/h2&gt;
&lt;p&gt;If a buyer has read every blog post or watched every video, your role isn’t to arm-wrestle over knowledge. Instead, demonstrate the value of personalized guidance that no quick Google search can replicate.&lt;/p&gt;
&lt;p&gt;AI-driven search might be the buzz, but how does that apply to a real, live company’s marketing funnel? That’s where your on-the-ground insight matters. If you’ve tracked trends across dozens of client accounts, you can spot patterns or pitfalls a do-it-yourselfer misses.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-full-pipeline-advantage&#34;&gt;The Full Pipeline Advantage&lt;/h2&gt;
&lt;p&gt;None of this is easy if your &lt;a href=&#34;https://salesgravy.com/empty-pipeline-start-prospecting/&#34;&gt;pipeline is empty&lt;/a&gt;. Desperation kills consultative selling because you can’t afford to walk away from a deal that isn’t a good match. That’s all the more reason to stay on top of your prospecting game—so you can approach each interaction with calm, genuine curiosity.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-key-takeaways&#34;&gt;Key Takeaways&lt;/h2&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Stop trying to prove you’re the expert.&lt;/strong&gt; Prove you’re the right person to uncover their &lt;em&gt;unique&lt;/em&gt; issues.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Detach from the outcome.&lt;/strong&gt; Your job is to see if you can help, not to force a close at any cost.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ask better questions.&lt;/strong&gt; Use your ongoing research and pattern recognition to frame questions that reveal real pain points.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Stay curious.&lt;/strong&gt; The information age isn’t slowing down, so never settle for “I’m already up to speed.”&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Aim for trust, not just data.&lt;/strong&gt; Even if a prospect has all the facts, they still need someone to interpret and guide them effectively.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Consultative selling in an information-saturated world requires humility, expertise, and the courage to say, “Maybe this isn’t right for you.” Yet when it does match, the value you provide extends far beyond what any self-guided research can deliver. If you’re ready to transform how you engage clients, let consultative selling lead the way—stepping in with curiosity, listening intently, and building solutions that align with real problems.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Got a question or challenge for me? Head over to &lt;a href=&#34;https://salesgravy.com/ask&#34;&gt;salesgravy.com/ask&lt;/a&gt; to share what’s on your mind. We might feature your question next and help you refine your approach to sales—consultative or otherwise.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Steve from Portland, Oregon, faces and an all-too-common consultative selling dilemma: how to sell to prospects who claim they already know everything, have already “done the research” and question what value he can bring. In this Ask Jeb episode we break down what true consultative selling entails, how to detach from “always be closing,” and why being a genuine expert is more vital now than ever.</p>
<h2 id="h-from-information-scarcity-to-information-overload">From Information Scarcity to Information Overload</h2>
<p>Not long ago, salespeople had the upper hand simply by having more data or insight than their prospects. Today, everyone has a blog, video, or TikTok to help them “figure it out.” This can leave a buyer believing, “I know just as much as you—so why should I trust your approach?” That’s where consultative selling comes in, but only if you do it right.</p>
<p>Consultative selling isn’t about showing off your expertise. It’s about <a href="https://salesgravy.com/how-to-become-a-trusted-advisor-in-sales/" rel="nofollow">guiding the customer</a> to understand the real nature of their problem—often one they didn’t fully realize or that’s more complex than they initially thought.</p>
<h2 id="h-what-true-consultative-selling-looks-like">What True Consultative Selling Looks Like</h2>
<p>Consultants by definition don’t barge in declaring, “Here’s the solution.” They start by asking informed, open-ended questions and listening for patterns. They bring a sense of curiosity—an acknowledgment that they can’t help until they deeply understand the client’s unique environment.</p>
<h3 id="h-four-steps-of-a-consultative-approach">Four Steps of a Consultative Approach</h3>
<ol>
<li><strong>Assess and Analyze: </strong>Listen, observe, and probe with specific questions. Gain clarity on how the business operates and where potential issues lie.</li>
<li><strong>Design or Develop Solutions: </strong>Tailor ideas or strategies based on the actual problems your client is facing. No cookie-cutter templates here.</li>
<li><strong>Integrate and Implement:</strong>Work with the client to fold your solution into their workflows. Show them the path forward, not just a list of theoretical bullet points.</li>
<li><strong>Optimize and Operationalize: </strong>Stay engaged. Help the client refine and sustain the changes for long-term success.</li>
</ol>
<h2 id="h-the-power-of-detaching-from-the-outcome">The Power of Detaching from the Outcome</h2>
<p>When you’re obsessed with “the close,” you risk pushing your own agenda rather than uncovering the client’s real challenges. Buyers can smell desperation a mile away. Detachment works with consultative selling because:</p>
<ul>
<li><strong>It builds trust.</strong> You’re not rushing to pitch; you’re learning and diagnosing first.</li>
<li><strong>It reveals the real issues.</strong> Prospects open up more when they sense you’re genuinely trying to see if you can help, not just bulldoze them into a sale.</li>
<li><strong>It prevents the “sleazy” vibe.</strong> Instead of coming off like yet another sales rep bragging about your knowledge, you show you’re a collaborator ready to craft a solution if—and only if—it fits.</li>
</ul>
<h2 id="h-being-the-expert-without-acting-like-a-know-it-all">Being the Expert Without Acting Like a Know-It-All</h2>
<p>In today’s age of surplus information, it isn’t enough just to learn a skill once. You have to remain curious and update your knowledge constantly. That’s especially true in fields like digital marketing, <a href="https://salesgravy.com/how-to-blend-ai-automation-with-human-connection-in-sales-feat-keith-peiris/" rel="nofollow">s</a><a href="https://salesgravy.com/how-to-blend-ai-automation-with-human-connection-in-sales-feat-keith-peiris/" rel="nofollow">ales tech, or AI</a>—areas that can evolve daily. You’ll be <a href="https://salesgravy.com/why-consultative-sellers-will-survive-ai-ask-jeb/" rel="nofollow">more credible</a> when you</p>
<ul>
<li><strong>Commit to ongoing learning.</strong> Read, watch, and listen to everything you can, including contrary opinions.</li>
<li><strong>Embrace nuance.</strong> Real expertise means recognizing that not every trend or hack will work for every client.</li>
<li><strong>Use informed questions.</strong> The best proof of your knowledge is the quality of the questions you ask. Clients can tell when your questions hit the root of their problem.</li>
</ul>
<h2 id="h-addressing-distrust-in-competitive-industries">Addressing Distrust in Competitive Industries</h2>
<p>In spaces like digital marketing, where so many agencies promise miracles, skepticism runs high. By entering a conversation with a consultative mindset, you set yourself apart from the noise:</p>
<ul>
<li><strong>Focus on your prospect’s specific context.</strong> Don’t lump them into one-size-fits-all solutions.</li>
<li><strong>Acknowledge the client’s prior experiences.</strong> They may have been burned by poor service or overhyped promises. Show empathy for their concerns.</li>
<li><strong>Offer to walk away if it’s not the right fit.</strong> This willingness to say “no” boosts your authenticity tenfold.</li>
</ul>
<h2 id="h-when-they-already-know-it-all">When They Already “Know It All”</h2>
<p>If a buyer has read every blog post or watched every video, your role isn’t to arm-wrestle over knowledge. Instead, demonstrate the value of personalized guidance that no quick Google search can replicate.</p>
<p>AI-driven search might be the buzz, but how does that apply to a real, live company’s marketing funnel? That’s where your on-the-ground insight matters. If you’ve tracked trends across dozens of client accounts, you can spot patterns or pitfalls a do-it-yourselfer misses.</p>
<h2 id="h-the-full-pipeline-advantage">The Full Pipeline Advantage</h2>
<p>None of this is easy if your <a href="https://salesgravy.com/empty-pipeline-start-prospecting/" rel="nofollow">pipeline is empty</a>. Desperation kills consultative selling because you can’t afford to walk away from a deal that isn’t a good match. That’s all the more reason to stay on top of your prospecting game—so you can approach each interaction with calm, genuine curiosity.</p>
<h2 id="h-key-takeaways">Key Takeaways</h2>
<ul>
<li><strong>Stop trying to prove you’re the expert.</strong> Prove you’re the right person to uncover their <em>unique</em> issues.</li>
<li><strong>Detach from the outcome.</strong> Your job is to see if you can help, not to force a close at any cost.</li>
<li><strong>Ask better questions.</strong> Use your ongoing research and pattern recognition to frame questions that reveal real pain points.</li>
<li><strong>Stay curious.</strong> The information age isn’t slowing down, so never settle for “I’m already up to speed.”</li>
<li><strong>Aim for trust, not just data.</strong> Even if a prospect has all the facts, they still need someone to interpret and guide them effectively.</li>
</ul>
<p>Consultative selling in an information-saturated world requires humility, expertise, and the courage to say, “Maybe this isn’t right for you.” Yet when it does match, the value you provide extends far beyond what any self-guided research can deliver. If you’re ready to transform how you engage clients, let consultative selling lead the way—stepping in with curiosity, listening intently, and building solutions that align with real problems.</p>
<hr/>
<p>Got a question or challenge for me? Head over to <a href="https://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a> to share what’s on your mind. We might feature your question next and help you refine your approach to sales—consultative or otherwise.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Steve from Portland, Oregon, faces and an all-too-common consultative selling dilemma: how to sell to prospects who claim they already know everything, have already “done the research” and question what value he can bring. In this Ask Jeb episode we break down what true consultative selling entails, how to detach from “always be closing,” and why being a genuine expert is more vital now than ever.&lt;/p&gt;
&lt;h2 id=&#34;h-from-information-scarcity-to-information-overload&#34;&gt;From Information Scarcity to Information Overload&lt;/h2&gt;
&lt;p&gt;Not long ago, salespeople had the upper hand simply by having more data or insight than their prospects. Today, everyone has a blog, video, or TikTok to help them “figure it out.” This can leave a buyer believing, “I know just as much as you—so why should I trust your approach?” That’s where consultative selling comes in, but only if you do it right.&lt;/p&gt;
&lt;p&gt;Consultative selling isn’t about showing off your expertise. It’s about &lt;a href=&#34;https://salesgravy.com/how-to-become-a-trusted-advisor-in-sales/&#34; rel=&#34;nofollow&#34;&gt;guiding the customer&lt;/a&gt; to understand the real nature of their problem—often one they didn’t fully realize or that’s more complex than they initially thought.&lt;/p&gt;
&lt;h2 id=&#34;h-what-true-consultative-selling-looks-like&#34;&gt;What True Consultative Selling Looks Like&lt;/h2&gt;
&lt;p&gt;Consultants by definition don’t barge in declaring, “Here’s the solution.” They start by asking informed, open-ended questions and listening for patterns. They bring a sense of curiosity—an acknowledgment that they can’t help until they deeply understand the client’s unique environment.&lt;/p&gt;
&lt;h3 id=&#34;h-four-steps-of-a-consultative-approach&#34;&gt;Four Steps of a Consultative Approach&lt;/h3&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Assess and Analyze: &lt;/strong&gt;Listen, observe, and probe with specific questions. Gain clarity on how the business operates and where potential issues lie.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Design or Develop Solutions: &lt;/strong&gt;Tailor ideas or strategies based on the actual problems your client is facing. No cookie-cutter templates here.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Integrate and Implement:&lt;/strong&gt;Work with the client to fold your solution into their workflows. Show them the path forward, not just a list of theoretical bullet points.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Optimize and Operationalize: &lt;/strong&gt;Stay engaged. Help the client refine and sustain the changes for long-term success.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-the-power-of-detaching-from-the-outcome&#34;&gt;The Power of Detaching from the Outcome&lt;/h2&gt;
&lt;p&gt;When you’re obsessed with “the close,” you risk pushing your own agenda rather than uncovering the client’s real challenges. Buyers can smell desperation a mile away. Detachment works with consultative selling because:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;It builds trust.&lt;/strong&gt; You’re not rushing to pitch; you’re learning and diagnosing first.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;It reveals the real issues.&lt;/strong&gt; Prospects open up more when they sense you’re genuinely trying to see if you can help, not just bulldoze them into a sale.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;It prevents the “sleazy” vibe.&lt;/strong&gt; Instead of coming off like yet another sales rep bragging about your knowledge, you show you’re a collaborator ready to craft a solution if—and only if—it fits.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-being-the-expert-without-acting-like-a-know-it-all&#34;&gt;Being the Expert Without Acting Like a Know-It-All&lt;/h2&gt;
&lt;p&gt;In today’s age of surplus information, it isn’t enough just to learn a skill once. You have to remain curious and update your knowledge constantly. That’s especially true in fields like digital marketing, &lt;a href=&#34;https://salesgravy.com/how-to-blend-ai-automation-with-human-connection-in-sales-feat-keith-peiris/&#34; rel=&#34;nofollow&#34;&gt;s&lt;/a&gt;&lt;a href=&#34;https://salesgravy.com/how-to-blend-ai-automation-with-human-connection-in-sales-feat-keith-peiris/&#34; rel=&#34;nofollow&#34;&gt;ales tech, or AI&lt;/a&gt;—areas that can evolve daily. You’ll be &lt;a href=&#34;https://salesgravy.com/why-consultative-sellers-will-survive-ai-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;more credible&lt;/a&gt; when you&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Commit to ongoing learning.&lt;/strong&gt; Read, watch, and listen to everything you can, including contrary opinions.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Embrace nuance.&lt;/strong&gt; Real expertise means recognizing that not every trend or hack will work for every client.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use informed questions.&lt;/strong&gt; The best proof of your knowledge is the quality of the questions you ask. Clients can tell when your questions hit the root of their problem.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-addressing-distrust-in-competitive-industries&#34;&gt;Addressing Distrust in Competitive Industries&lt;/h2&gt;
&lt;p&gt;In spaces like digital marketing, where so many agencies promise miracles, skepticism runs high. By entering a conversation with a consultative mindset, you set yourself apart from the noise:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Focus on your prospect’s specific context.&lt;/strong&gt; Don’t lump them into one-size-fits-all solutions.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Acknowledge the client’s prior experiences.&lt;/strong&gt; They may have been burned by poor service or overhyped promises. Show empathy for their concerns.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Offer to walk away if it’s not the right fit.&lt;/strong&gt; This willingness to say “no” boosts your authenticity tenfold.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-when-they-already-know-it-all&#34;&gt;When They Already “Know It All”&lt;/h2&gt;
&lt;p&gt;If a buyer has read every blog post or watched every video, your role isn’t to arm-wrestle over knowledge. Instead, demonstrate the value of personalized guidance that no quick Google search can replicate.&lt;/p&gt;
&lt;p&gt;AI-driven search might be the buzz, but how does that apply to a real, live company’s marketing funnel? That’s where your on-the-ground insight matters. If you’ve tracked trends across dozens of client accounts, you can spot patterns or pitfalls a do-it-yourselfer misses.&lt;/p&gt;
&lt;h2 id=&#34;h-the-full-pipeline-advantage&#34;&gt;The Full Pipeline Advantage&lt;/h2&gt;
&lt;p&gt;None of this is easy if your &lt;a href=&#34;https://salesgravy.com/empty-pipeline-start-prospecting/&#34; rel=&#34;nofollow&#34;&gt;pipeline is empty&lt;/a&gt;. Desperation kills consultative selling because you can’t afford to walk away from a deal that isn’t a good match. That’s all the more reason to stay on top of your prospecting game—so you can approach each interaction with calm, genuine curiosity.&lt;/p&gt;
&lt;h2 id=&#34;h-key-takeaways&#34;&gt;Key Takeaways&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Stop trying to prove you’re the expert.&lt;/strong&gt; Prove you’re the right person to uncover their &lt;em&gt;unique&lt;/em&gt; issues.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Detach from the outcome.&lt;/strong&gt; Your job is to see if you can help, not to force a close at any cost.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ask better questions.&lt;/strong&gt; Use your ongoing research and pattern recognition to frame questions that reveal real pain points.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Stay curious.&lt;/strong&gt; The information age isn’t slowing down, so never settle for “I’m already up to speed.”&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Aim for trust, not just data.&lt;/strong&gt; Even if a prospect has all the facts, they still need someone to interpret and guide them effectively.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Consultative selling in an information-saturated world requires humility, expertise, and the courage to say, “Maybe this isn’t right for you.” Yet when it does match, the value you provide extends far beyond what any self-guided research can deliver. If you’re ready to transform how you engage clients, let consultative selling lead the way—stepping in with curiosity, listening intently, and building solutions that align with real problems.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Got a question or challenge for me? Head over to &lt;a href=&#34;https://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt; to share what’s on your mind. We might feature your question next and help you refine your approach to sales—consultative or otherwise.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/what-consultative-selling-really-means-and-why-it-matters-more-than-ever-ask-jeb/</link>
                <pubDate>Tue, 08 Apr 2025 21:27:00 &#43;0000</pubDate>
                <itunes:duration>1003</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Selling Just Got Even Harder With Economic Uncertainty (Money Monday)</itunes:title>
                <title>Selling Just Got Even Harder With Economic Uncertainty (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;We are coming off of a week that can only be described as a stock market bloodbath—amping up uncertainty and making selling even harder.&amp;#160;&lt;/p&gt;
&lt;p&gt;As the new tariffs imposed by the US government were announced, kicking off what is expected to devolve into a global trade war, the Dow Jones plunged by over 2,200 points, the S&amp;#38;P 500 lost more than 10%, the Nasdaq entered into a bear market and more than $6.6 trillion dollars were wiped from the US stock market in two days. These losses compounded in markets all across the globe.&lt;/p&gt;
&lt;p&gt;If you were brave enough to take a peek at your 401k, I have no doubt that you felt this pain and at least a twinge of the fear that raced through business communities across the globe.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-uncertainty-and-a-stream-of-bad-news&#34;&gt;Uncertainty and a Stream of Bad News&lt;/h2&gt;
&lt;p&gt;In an instant, everything changed.&lt;/p&gt;
&lt;p&gt;Starting today, selling just got even harder. Your buyers are facing uncertainty and a relentless stream of bad news; and where there is uncertainty, your prospects and customers will put off making decisions and doing anything that they perceive as risky.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;p&gt;The penalties for making mistakes can be severe. Mistakes can put their business, company, career, finances, or family at risk. This is why, for buyers, doing nothing–making no decision–is often the emotionally safe choice, even when staying put is illogical.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-in-uncertainty-buyers-start-scrutinizing-your-sales-behaviors&#34;&gt;In Uncertainty Buyers Start Scrutinizing Your Sales Behaviors&lt;/h2&gt;
&lt;p&gt;In an environment of uncertainty, when buyers feel even the tiniest bit of unease about you, they will not buy from you.&amp;#160;&lt;/p&gt;
&lt;p&gt;This is the human negativity bias: Negative perceptions have a greater impact than positive perceptions when it comes to decision making.&amp;#160;&lt;/p&gt;
&lt;p&gt;Buyers will be scrutinizing your every behavior, word, and action. They will not be looking for what you are doing right, they will only see what you do wrong. Anything negative will stick out like a sore thumb.&amp;#160;&lt;/p&gt;
&lt;p&gt;Their negative perceptions about you cause distrust. Your good intentions don’t matter because buyers are judging you based on their intentions, not yours. If they don’t trust you, they will not buy from you.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-must-sell-better-during-times-of-uncertainty&#34;&gt;You Must Sell Better During Times of Uncertainty&lt;/h2&gt;
&lt;p&gt;To win consistently, during times of uncertainty you must sell better. You need to bring your A-Game into every sales conversation.&amp;#160;&lt;/p&gt;
&lt;p&gt;You must commit to executing the sales process as perfectly and faithfully as humanly possible. No mistakes. No shortcuts. No mediocrity.&amp;#160;&lt;/p&gt;
&lt;p&gt;You must sell as if there is no margin for error. When the stakes were lower, buyers may have given you the benefit of the doubt and agreed to move forward even when they are still unsure. But not now. To close the sale, you must be perfect.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-there-is-no-sales-easy-button&#34;&gt;There is No Sales Easy Button&lt;/h2&gt;
&lt;p&gt;Of course, with the suddenness of this massive economic disruption it is human nature to seek out Jedi mind tricks to make things easier.&lt;/p&gt;
&lt;p&gt;I’ve got some harsh news for you. There isn’t anything easy about selling in a crisis of uncertainty. Nor are there mystical Jedi mind tricks that will help you set appointments on prospecting calls, handle objections, or close the deal in this environment.&amp;#160;&lt;/p&gt;
&lt;p&gt;If that’s not what you wanted to hear, I’m sorry. Money Monday is a no-pander zone. Here you’ll only hear the brutal truth.&amp;#160;&lt;/p&gt;
&lt;p&gt;And the truth is that no technique, no move, no play, no gambit will save you from failure should you get lax with the basics and fundamentals of selling.&amp;#160;&lt;/p&gt;
&lt;p&gt;When you show up and throw up, rush headlong into sales calls without planning, pitch rather than discover, challenge before understanding, fail to build emotional connections with stakeholders, and ask for the sale without earning the right, you&amp;#8217;ll hit the brick wall of objections at maximum force–and people will not buy from you.&amp;#160;&lt;/p&gt;
&lt;p&gt;If you take shortcuts in the sales process, you will experience stalled deals, prospects will ghost you, and competitors will eat your lunch. Your income will drop along with your reputation which can put your career at risk when the stakes for failing are highest.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-execute-the-sales-process-perfectly&#34;&gt;Execute the Sales Process Perfectly&lt;/h2&gt;
&lt;p&gt;Sales outcomes in this environment are predictable based on how you leverage, execute, and advance opportunities through the sales process.&amp;#160;&lt;/p&gt;
&lt;p&gt;When you faithfully execute each step of the sales process, you create certainty for your buyer, lower the risk of moving forward, set yourself apart from competitors and bend win probability in your favor. You will close more deals, make more money, and succeed in this uncertain economic environment. It’s the truth, and it’s a guarantee.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-read-or-listen-to-selling-in-a-crisis&#34;&gt;Read or Listen to Selling in a Crisis&lt;/h2&gt;
&lt;p&gt;Jon Kabat-Zinn once said, &amp;#8220;You can&amp;#8217;t stop the waves, but you can learn to surf.&amp;#8221;&lt;/p&gt;
&lt;p&gt;What I want you to do right now is read my book &lt;strong&gt;&lt;em&gt;&lt;a href=&#34;https://www.amazon.com/Selling-Crisis-Motivated-Increase-Volatile/dp/1394162359&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Selling in a Crisis&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt;. It is available in hardback, kindle, and audio.&amp;#160;I wrote and recorded this book to be your companion and help you stay motivated and sell more in moments like this.&lt;/p&gt;
&lt;p&gt;Selling in a Crisis gives you 55 short, easy to consume lessons that will help you will find the inspiration and confidence to rise above all of this negativity, catch your wave, and take control.&lt;/p&gt;
&lt;p&gt;Remember that no matter what’s happening in the economy you are always in control of your actions, re-actions, and mindset.&lt;/p&gt;
&lt;p&gt;After you purchase your book, download the &lt;a href=&#34;https://salesgravy.com/selling-in-a-crisis-workbook/&#34;&gt;FREE Selling in a Crisis Workbook&lt;/a&gt;. It will help you navigate the lessons and put them into action.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>We are coming off of a week that can only be described as a stock market bloodbath—amping up uncertainty and making selling even harder. </p>
<p>As the new tariffs imposed by the US government were announced, kicking off what is expected to devolve into a global trade war, the Dow Jones plunged by over 2,200 points, the S&amp;P 500 lost more than 10%, the Nasdaq entered into a bear market and more than $6.6 trillion dollars were wiped from the US stock market in two days. These losses compounded in markets all across the globe.</p>
<p>If you were brave enough to take a peek at your 401k, I have no doubt that you felt this pain and at least a twinge of the fear that raced through business communities across the globe. </p>
<h2 id="h-uncertainty-and-a-stream-of-bad-news">Uncertainty and a Stream of Bad News</h2>
<p>In an instant, everything changed.</p>
<p>Starting today, selling just got even harder. Your buyers are facing uncertainty and a relentless stream of bad news; and where there is uncertainty, your prospects and customers will put off making decisions and doing anything that they perceive as risky.  </p>
<p>The penalties for making mistakes can be severe. Mistakes can put their business, company, career, finances, or family at risk. This is why, for buyers, doing nothing–making no decision–is often the emotionally safe choice, even when staying put is illogical.</p>
<h2 id="h-in-uncertainty-buyers-start-scrutinizing-your-sales-behaviors">In Uncertainty Buyers Start Scrutinizing Your Sales Behaviors</h2>
<p>In an environment of uncertainty, when buyers feel even the tiniest bit of unease about you, they will not buy from you. </p>
<p>This is the human negativity bias: Negative perceptions have a greater impact than positive perceptions when it comes to decision making. </p>
<p>Buyers will be scrutinizing your every behavior, word, and action. They will not be looking for what you are doing right, they will only see what you do wrong. Anything negative will stick out like a sore thumb. </p>
<p>Their negative perceptions about you cause distrust. Your good intentions don’t matter because buyers are judging you based on their intentions, not yours. If they don’t trust you, they will not buy from you. </p>
<h2 id="h-you-must-sell-better-during-times-of-uncertainty">You Must Sell Better During Times of Uncertainty</h2>
<p>To win consistently, during times of uncertainty you must sell better. You need to bring your A-Game into every sales conversation. </p>
<p>You must commit to executing the sales process as perfectly and faithfully as humanly possible. No mistakes. No shortcuts. No mediocrity. </p>
<p>You must sell as if there is no margin for error. When the stakes were lower, buyers may have given you the benefit of the doubt and agreed to move forward even when they are still unsure. But not now. To close the sale, you must be perfect. </p>
<h2 id="h-there-is-no-sales-easy-button">There is No Sales Easy Button</h2>
<p>Of course, with the suddenness of this massive economic disruption it is human nature to seek out Jedi mind tricks to make things easier.</p>
<p>I’ve got some harsh news for you. There isn’t anything easy about selling in a crisis of uncertainty. Nor are there mystical Jedi mind tricks that will help you set appointments on prospecting calls, handle objections, or close the deal in this environment. </p>
<p>If that’s not what you wanted to hear, I’m sorry. Money Monday is a no-pander zone. Here you’ll only hear the brutal truth. </p>
<p>And the truth is that no technique, no move, no play, no gambit will save you from failure should you get lax with the basics and fundamentals of selling. </p>
<p>When you show up and throw up, rush headlong into sales calls without planning, pitch rather than discover, challenge before understanding, fail to build emotional connections with stakeholders, and ask for the sale without earning the right, you’ll hit the brick wall of objections at maximum force–and people will not buy from you. </p>
<p>If you take shortcuts in the sales process, you will experience stalled deals, prospects will ghost you, and competitors will eat your lunch. Your income will drop along with your reputation which can put your career at risk when the stakes for failing are highest. </p>
<h2 id="h-execute-the-sales-process-perfectly">Execute the Sales Process Perfectly</h2>
<p>Sales outcomes in this environment are predictable based on how you leverage, execute, and advance opportunities through the sales process. </p>
<p>When you faithfully execute each step of the sales process, you create certainty for your buyer, lower the risk of moving forward, set yourself apart from competitors and bend win probability in your favor. You will close more deals, make more money, and succeed in this uncertain economic environment. It’s the truth, and it’s a guarantee.</p>
<h2 id="h-read-or-listen-to-selling-in-a-crisis">Read or Listen to Selling in a Crisis</h2>
<p>Jon Kabat-Zinn once said, “You can’t stop the waves, but you can learn to surf.”</p>
<p>What I want you to do right now is read my book <strong><em><a href="https://www.amazon.com/Selling-Crisis-Motivated-Increase-Volatile/dp/1394162359" rel="nofollow">Selling in a Crisis</a></em></strong>. It is available in hardback, kindle, and audio. I wrote and recorded this book to be your companion and help you stay motivated and sell more in moments like this.</p>
<p>Selling in a Crisis gives you 55 short, easy to consume lessons that will help you will find the inspiration and confidence to rise above all of this negativity, catch your wave, and take control.</p>
<p>Remember that no matter what’s happening in the economy you are always in control of your actions, re-actions, and mindset.</p>
<p>After you purchase your book, download the <a href="https://salesgravy.com/selling-in-a-crisis-workbook/" rel="nofollow">FREE Selling in a Crisis Workbook</a>. It will help you navigate the lessons and put them into action.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;We are coming off of a week that can only be described as a stock market bloodbath—amping up uncertainty and making selling even harder. &lt;/p&gt;
&lt;p&gt;As the new tariffs imposed by the US government were announced, kicking off what is expected to devolve into a global trade war, the Dow Jones plunged by over 2,200 points, the S&amp;amp;P 500 lost more than 10%, the Nasdaq entered into a bear market and more than $6.6 trillion dollars were wiped from the US stock market in two days. These losses compounded in markets all across the globe.&lt;/p&gt;
&lt;p&gt;If you were brave enough to take a peek at your 401k, I have no doubt that you felt this pain and at least a twinge of the fear that raced through business communities across the globe. &lt;/p&gt;
&lt;h2 id=&#34;h-uncertainty-and-a-stream-of-bad-news&#34;&gt;Uncertainty and a Stream of Bad News&lt;/h2&gt;
&lt;p&gt;In an instant, everything changed.&lt;/p&gt;
&lt;p&gt;Starting today, selling just got even harder. Your buyers are facing uncertainty and a relentless stream of bad news; and where there is uncertainty, your prospects and customers will put off making decisions and doing anything that they perceive as risky.  &lt;/p&gt;
&lt;p&gt;The penalties for making mistakes can be severe. Mistakes can put their business, company, career, finances, or family at risk. This is why, for buyers, doing nothing–making no decision–is often the emotionally safe choice, even when staying put is illogical.&lt;/p&gt;
&lt;h2 id=&#34;h-in-uncertainty-buyers-start-scrutinizing-your-sales-behaviors&#34;&gt;In Uncertainty Buyers Start Scrutinizing Your Sales Behaviors&lt;/h2&gt;
&lt;p&gt;In an environment of uncertainty, when buyers feel even the tiniest bit of unease about you, they will not buy from you. &lt;/p&gt;
&lt;p&gt;This is the human negativity bias: Negative perceptions have a greater impact than positive perceptions when it comes to decision making. &lt;/p&gt;
&lt;p&gt;Buyers will be scrutinizing your every behavior, word, and action. They will not be looking for what you are doing right, they will only see what you do wrong. Anything negative will stick out like a sore thumb. &lt;/p&gt;
&lt;p&gt;Their negative perceptions about you cause distrust. Your good intentions don’t matter because buyers are judging you based on their intentions, not yours. If they don’t trust you, they will not buy from you. &lt;/p&gt;
&lt;h2 id=&#34;h-you-must-sell-better-during-times-of-uncertainty&#34;&gt;You Must Sell Better During Times of Uncertainty&lt;/h2&gt;
&lt;p&gt;To win consistently, during times of uncertainty you must sell better. You need to bring your A-Game into every sales conversation. &lt;/p&gt;
&lt;p&gt;You must commit to executing the sales process as perfectly and faithfully as humanly possible. No mistakes. No shortcuts. No mediocrity. &lt;/p&gt;
&lt;p&gt;You must sell as if there is no margin for error. When the stakes were lower, buyers may have given you the benefit of the doubt and agreed to move forward even when they are still unsure. But not now. To close the sale, you must be perfect. &lt;/p&gt;
&lt;h2 id=&#34;h-there-is-no-sales-easy-button&#34;&gt;There is No Sales Easy Button&lt;/h2&gt;
&lt;p&gt;Of course, with the suddenness of this massive economic disruption it is human nature to seek out Jedi mind tricks to make things easier.&lt;/p&gt;
&lt;p&gt;I’ve got some harsh news for you. There isn’t anything easy about selling in a crisis of uncertainty. Nor are there mystical Jedi mind tricks that will help you set appointments on prospecting calls, handle objections, or close the deal in this environment. &lt;/p&gt;
&lt;p&gt;If that’s not what you wanted to hear, I’m sorry. Money Monday is a no-pander zone. Here you’ll only hear the brutal truth. &lt;/p&gt;
&lt;p&gt;And the truth is that no technique, no move, no play, no gambit will save you from failure should you get lax with the basics and fundamentals of selling. &lt;/p&gt;
&lt;p&gt;When you show up and throw up, rush headlong into sales calls without planning, pitch rather than discover, challenge before understanding, fail to build emotional connections with stakeholders, and ask for the sale without earning the right, you’ll hit the brick wall of objections at maximum force–and people will not buy from you. &lt;/p&gt;
&lt;p&gt;If you take shortcuts in the sales process, you will experience stalled deals, prospects will ghost you, and competitors will eat your lunch. Your income will drop along with your reputation which can put your career at risk when the stakes for failing are highest. &lt;/p&gt;
&lt;h2 id=&#34;h-execute-the-sales-process-perfectly&#34;&gt;Execute the Sales Process Perfectly&lt;/h2&gt;
&lt;p&gt;Sales outcomes in this environment are predictable based on how you leverage, execute, and advance opportunities through the sales process. &lt;/p&gt;
&lt;p&gt;When you faithfully execute each step of the sales process, you create certainty for your buyer, lower the risk of moving forward, set yourself apart from competitors and bend win probability in your favor. You will close more deals, make more money, and succeed in this uncertain economic environment. It’s the truth, and it’s a guarantee.&lt;/p&gt;
&lt;h2 id=&#34;h-read-or-listen-to-selling-in-a-crisis&#34;&gt;Read or Listen to Selling in a Crisis&lt;/h2&gt;
&lt;p&gt;Jon Kabat-Zinn once said, “You can’t stop the waves, but you can learn to surf.”&lt;/p&gt;
&lt;p&gt;What I want you to do right now is read my book &lt;strong&gt;&lt;em&gt;&lt;a href=&#34;https://www.amazon.com/Selling-Crisis-Motivated-Increase-Volatile/dp/1394162359&#34; rel=&#34;nofollow&#34;&gt;Selling in a Crisis&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt;. It is available in hardback, kindle, and audio. I wrote and recorded this book to be your companion and help you stay motivated and sell more in moments like this.&lt;/p&gt;
&lt;p&gt;Selling in a Crisis gives you 55 short, easy to consume lessons that will help you will find the inspiration and confidence to rise above all of this negativity, catch your wave, and take control.&lt;/p&gt;
&lt;p&gt;Remember that no matter what’s happening in the economy you are always in control of your actions, re-actions, and mindset.&lt;/p&gt;
&lt;p&gt;After you purchase your book, download the &lt;a href=&#34;https://salesgravy.com/selling-in-a-crisis-workbook/&#34; rel=&#34;nofollow&#34;&gt;FREE Selling in a Crisis Workbook&lt;/a&gt;. It will help you navigate the lessons and put them into action.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/selling-just-got-even-harder-with-economic-uncertainty-money-monday/</link>
                <pubDate>Sun, 06 Apr 2025 20:30:00 &#43;0000</pubDate>
                <itunes:duration>407</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How Sales Reps Should Break the Rules</itunes:title>
                <title>How Sales Reps Should Break the Rules</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;All’s fair in love and war—and sales.&lt;/p&gt;
&lt;p&gt;At the end of the day, what really matters is whether the deal closed or if you were left holding the bag.&amp;#160;&lt;/p&gt;
&lt;p&gt;Did you &lt;a href=&#34;https://salesgravy.com/q1-sales-performance-gut-check/&#34;&gt;make quota this quarter&lt;/a&gt;? Did you crush your numbers? Or did you fall short?&lt;/p&gt;
&lt;p&gt;If you missed quota, chances are you played it too safe. You followed the so-called &amp;#8216;best practices&amp;#8217;—the ones that average reps cling to.&lt;/p&gt;
&lt;p&gt;Top performers don’t just follow the playbook. They know when to bend the rules, take calculated risks, and do what it takes to win.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=aDTi-bw6wtU
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-be-a-pattern-breaker&#34;&gt;&lt;strong&gt;Be a Pattern Breaker&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The greatest don’t stick to rules and expectations. They forge their own path in a sea of conformity.&lt;/p&gt;
&lt;p&gt;They constantly reinvent themselves and their practices to push boundaries and find new ways to win.&lt;/p&gt;
&lt;p&gt;What you won’t see is an elite sales rep following the same script day after day and struggling to escape mediocrity.&lt;/p&gt;
&lt;p&gt;As venture capitalist Mike Maples Jr. put it on this week’s &lt;em&gt;Sales Gravy Podcast&lt;/em&gt;, “People who are winning are the ones who change the rules and tell people how to think about it.”&lt;/p&gt;
&lt;p&gt;Now’s the time to shake up your own sales routine and adopt the practices of &lt;a href=&#34;https://salesgravy.com/ultra-high-performers-are-fanatical-prospectors-podcast/&#34;&gt;Ultra High Performers&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-fanatically-prospect&#34;&gt;&lt;strong&gt;Fanatically Prospect&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You don’t have an option—prospect every day, or get left behind. The pipe is life. If you’re not feeding it, you’re starving.&lt;/p&gt;
&lt;p&gt;Fanatical prospectors don’t just carve out time—they &lt;em&gt;demand&lt;/em&gt; it. Every single day. You make calls, period. Distractions? They don’t exist.&amp;#160;&lt;/p&gt;
&lt;p&gt;But too many sales reps think they need to follow traditional suggestions: Prioritize research over calls; call when you think your prospects will be available; warm leads up with social touches and emails.&lt;/p&gt;
&lt;p&gt;These “rules” are screaming to be broken.&lt;/p&gt;
&lt;p&gt;There’s no room in sales to avoid cold calling. The telephone is still the single most powerful weapon you have when it comes to selling.&lt;/p&gt;
&lt;p&gt;Sure, the norm is to hate cold calling, avoid the phone, and send out dozens of emails because it’s easy. Rule breakers don’t do easy—they’re on the phone every day.&lt;/p&gt;
&lt;p&gt;The best reps value prospecting and know that—even when they’re closing deals—they need to be watching out for tomorrow. Mediocre reps make fewer calls, qualify fewer prospects, and close fewer deals.&lt;/p&gt;
&lt;p&gt;Don’t be mediocre.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-ruthlessly-disqualify-pursue-those-who-will-buy&#34;&gt;&lt;strong&gt;Ruthlessly Disqualify; Pursue Those Who Will Buy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Never waste your time on a prospect who simply won&amp;#8217;t pull the trigger. There are lots of tire kickers out there who will intentionally or unintentionally waste your time.&lt;/p&gt;
&lt;p&gt;Recognize early the deals that will never be done.&lt;/p&gt;
&lt;p&gt;Most sales reps chase every lead because they’re told to ‘always be closing.’ The best reps break that rule by &lt;a href=&#34;https://salesgravy.com/how-disqualification-can-help-you-to-sell-more/&#34;&gt;disqualifying early.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Be intentional in your discovery; ask all pertinent questions before spending precious time wooing a lead.&amp;#160;&lt;/p&gt;
&lt;p&gt;You don’t have time to find out weeks down the road that your prospect wasn’t the decision maker or that there’s no budget for the deal.&lt;/p&gt;
&lt;p&gt;You can even disqualify before you start prospecting.&lt;/p&gt;
&lt;p&gt;When generating cold calling lists, zero in on a subset of your market that is most likely to buy—don’t squander energy parsing through every single business simply to tell your boss you called everyone.&amp;#160;&lt;/p&gt;
&lt;p&gt;Jerome, a media rep in Texas, covered all of Austin. Instead of cold calling tens of thousands of businesses, he zeroed in on the ones most likely to be in the market for his services &lt;em&gt;and who could afford them.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;He weaned out businesses that weren’t strictly his target demographic and saved himself thousands of useless calls.&amp;#160;&lt;/p&gt;
&lt;p&gt;Break the norm by cutting deadweight fast.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-play-the-long-game-nbsp&#34;&gt;&lt;strong&gt;Play the Long Game&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Mediocre reps make useless calls and let the fear of annoying prospects sabotage their follow up game.&amp;#160;&lt;/p&gt;
&lt;p&gt;Forget the outdated advice about not being ‘too persistent.’ Elite pros break that rule and keep showing up until they hear ‘yes’ or ‘no.’&lt;/p&gt;
&lt;p&gt;They bend the rules of social niceties (i.e. don’t annoy your prospect) and keep calling, no matter how long it takes. Xant found that 50% of sales happen after the 5th follow-up, but most reps stop at 2.&amp;#160;&lt;/p&gt;
&lt;p&gt;But it can take 20&#43; touches to engage a cold prospect. And great reps don’t stop there.&lt;/p&gt;
&lt;p&gt;While most sales reps give up after a few attempts, rule breakers defy conventional wisdom by relentlessly pursuing prospects, knowing that success often comes after many touches.&lt;/p&gt;
&lt;p&gt;I once picked up a call from a rep on the 73rd time he called. I admired the persistence. Had he stopped at 72, all he would have gotten was my voicemail and a missed opportunity for my business.&lt;/p&gt;
&lt;p&gt;The lesson? Don’t let the rules of polite society stand in your way when prospecting or following up. Be the interrupter that you are and &lt;strong&gt;keep interrupting&lt;/strong&gt; until you get in front of or back in front of your lead.&lt;/p&gt;
&lt;p&gt;Don’t limit yourself to only calling either.&amp;#160;&lt;/p&gt;
&lt;p&gt;Break out your social prospecting skills with LinkedIn connections, comments and notes. Send emails. Send snail mail.&amp;#160;&lt;/p&gt;
&lt;p&gt;Find your way to a conversation—and potentially a deal.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-be-willing-to-walk-away&#34;&gt;&lt;strong&gt;Be Willing to Walk Away&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Prospects can smell your misery. And they won’t respond when you’re overly eager, pushy or driving the deal too fast.&lt;/p&gt;
&lt;p&gt;Top reps master the ‘takeaway,’ knowing when to make it seem like the deal might no longer be available. It’s about leveraging the fear of loss to make the prospect more eager to move forward.&lt;/p&gt;
&lt;p&gt;If you approach a deal knowing you’re behind on your quota and lagging at the end of the quarter, you’re doomed because desperation stinks.&lt;/p&gt;
&lt;p&gt;Sometimes ‘never take no for an answer’ and ‘always be closing’ just won’t work—rule breakers know when to execute the takeaway, forcing the prospect to make a decision and potentially flipping the deal in their favor.&lt;/p&gt;
&lt;p&gt;Rule breakers won’t push endlessly for a deal with someone who can’t make a decision. They’ll &lt;strong&gt;walk away&lt;/strong&gt; knowing it will force a choice that could land in their favor.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-strikeouts-don-t-matter&#34;&gt;&lt;strong&gt;Strikeouts Don’t Matter&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Rule breakers aren’t concerned with closing every deal. Sure, that’s the ideal. But the best reps know that strikeouts don’t matter.&lt;/p&gt;
&lt;p&gt;You’re going to swing and miss the majority of the time in sales. That’s a fact. The best reps close just 15%-20% of the time.&lt;/p&gt;
&lt;p&gt;It’s the grand slams that really count.&lt;/p&gt;
&lt;p&gt;Most reps play it safe, always sticking to small deals and quota-chasing. But rule-breakers hit singles and doubles week in and week out—and go after whales.&lt;/p&gt;
&lt;p&gt;Winners know not to let a big deal slip by just because it’s hard, going to take extra time, or might not pan out.&amp;#160;&lt;/p&gt;
&lt;p&gt;Elite sales reps know when to go big at the bat. You should, too.&lt;/p&gt;
&lt;p&gt;Keep swinging until you knock one out of the park.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-break-the-rules-win-more-deals&#34;&gt;&lt;strong&gt;Break the Rules. Win More Deals.&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales isn’t about playing it safe—it’s about playing to win. The best reps break the rules that hold them back and push past the limits of “how it’s always been done.”.&lt;/p&gt;
&lt;p&gt;They &lt;strong&gt;prospect fanatically&lt;/strong&gt;, refuse to waste time on dead-end leads, and chase big deals without fear of striking out. They don’t let outdated processes or hesitation slow them down.&lt;/p&gt;
&lt;p&gt;At the end of the day, the scoreboard doesn’t care how well you followed the rules—it only cares about results. So step up, take bold swings, and keep breaking the norms that don’t serve you.&lt;/p&gt;
&lt;p&gt;There&amp;#8217;s still time to work on your Q2 goals. Check out our &lt;a href=&#34;https://salesgravy.com/goalguide/&#34;&gt;Goal Planning Guide&lt;/a&gt; for tips on how to crush your numbers this quarter.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>All’s fair in love and war—and sales.</p>
<p>At the end of the day, what really matters is whether the deal closed or if you were left holding the bag. </p>
<p>Did you <a href="https://salesgravy.com/q1-sales-performance-gut-check/" rel="nofollow">make quota this quarter</a>? Did you crush your numbers? Or did you fall short?</p>
<p>If you missed quota, chances are you played it too safe. You followed the so-called ‘best practices’—the ones that average reps cling to.</p>
<p>Top performers don’t just follow the playbook. They know when to bend the rules, take calculated risks, and do what it takes to win.</p>
<figure>
<div>
https://www.youtube.com/watch?v=aDTi-bw6wtU
</div>
</figure>
<h2 id="h-be-a-pattern-breaker"><strong>Be a Pattern Breaker</strong></h2>
<p>The greatest don’t stick to rules and expectations. They forge their own path in a sea of conformity.</p>
<p>They constantly reinvent themselves and their practices to push boundaries and find new ways to win.</p>
<p>What you won’t see is an elite sales rep following the same script day after day and struggling to escape mediocrity.</p>
<p>As venture capitalist Mike Maples Jr. put it on this week’s <em>Sales Gravy Podcast</em>, “People who are winning are the ones who change the rules and tell people how to think about it.”</p>
<p>Now’s the time to shake up your own sales routine and adopt the practices of <a href="https://salesgravy.com/ultra-high-performers-are-fanatical-prospectors-podcast/" rel="nofollow">Ultra High Performers</a>.</p>
<h2 id="h-fanatically-prospect"><strong>Fanatically Prospect</strong></h2>
<p>You don’t have an option—prospect every day, or get left behind. The pipe is life. If you’re not feeding it, you’re starving.</p>
<p>Fanatical prospectors don’t just carve out time—they <em>demand</em> it. Every single day. You make calls, period. Distractions? They don’t exist. </p>
<p>But too many sales reps think they need to follow traditional suggestions: Prioritize research over calls; call when you think your prospects will be available; warm leads up with social touches and emails.</p>
<p>These “rules” are screaming to be broken.</p>
<p>There’s no room in sales to avoid cold calling. The telephone is still the single most powerful weapon you have when it comes to selling.</p>
<p>Sure, the norm is to hate cold calling, avoid the phone, and send out dozens of emails because it’s easy. Rule breakers don’t do easy—they’re on the phone every day.</p>
<p>The best reps value prospecting and know that—even when they’re closing deals—they need to be watching out for tomorrow. Mediocre reps make fewer calls, qualify fewer prospects, and close fewer deals.</p>
<p>Don’t be mediocre. </p>
<h2 id="h-ruthlessly-disqualify-pursue-those-who-will-buy"><strong>Ruthlessly Disqualify; Pursue Those Who Will Buy</strong></h2>
<p>Never waste your time on a prospect who simply won’t pull the trigger. There are lots of tire kickers out there who will intentionally or unintentionally waste your time.</p>
<p>Recognize early the deals that will never be done.</p>
<p>Most sales reps chase every lead because they’re told to ‘always be closing.’ The best reps break that rule by <a href="https://salesgravy.com/how-disqualification-can-help-you-to-sell-more/" rel="nofollow">disqualifying early.</a></p>
<p>Be intentional in your discovery; ask all pertinent questions before spending precious time wooing a lead. </p>
<p>You don’t have time to find out weeks down the road that your prospect wasn’t the decision maker or that there’s no budget for the deal.</p>
<p>You can even disqualify before you start prospecting.</p>
<p>When generating cold calling lists, zero in on a subset of your market that is most likely to buy—don’t squander energy parsing through every single business simply to tell your boss you called everyone. </p>
<p>Jerome, a media rep in Texas, covered all of Austin. Instead of cold calling tens of thousands of businesses, he zeroed in on the ones most likely to be in the market for his services <em>and who could afford them.</em></p>
<p>He weaned out businesses that weren’t strictly his target demographic and saved himself thousands of useless calls. </p>
<p>Break the norm by cutting deadweight fast.</p>
<h2 id="h-play-the-long-game-nbsp"><strong>Play the Long Game </strong></h2>
<p>Mediocre reps make useless calls and let the fear of annoying prospects sabotage their follow up game. </p>
<p>Forget the outdated advice about not being ‘too persistent.’ Elite pros break that rule and keep showing up until they hear ‘yes’ or ‘no.’</p>
<p>They bend the rules of social niceties (i.e. don’t annoy your prospect) and keep calling, no matter how long it takes. Xant found that 50% of sales happen after the 5th follow-up, but most reps stop at 2. </p>
<p>But it can take 20+ touches to engage a cold prospect. And great reps don’t stop there.</p>
<p>While most sales reps give up after a few attempts, rule breakers defy conventional wisdom by relentlessly pursuing prospects, knowing that success often comes after many touches.</p>
<p>I once picked up a call from a rep on the 73rd time he called. I admired the persistence. Had he stopped at 72, all he would have gotten was my voicemail and a missed opportunity for my business.</p>
<p>The lesson? Don’t let the rules of polite society stand in your way when prospecting or following up. Be the interrupter that you are and <strong>keep interrupting</strong> until you get in front of or back in front of your lead.</p>
<p>Don’t limit yourself to only calling either. </p>
<p>Break out your social prospecting skills with LinkedIn connections, comments and notes. Send emails. Send snail mail. </p>
<p>Find your way to a conversation—and potentially a deal.</p>
<h2 id="h-be-willing-to-walk-away"><strong>Be Willing to Walk Away</strong></h2>
<p>Prospects can smell your misery. And they won’t respond when you’re overly eager, pushy or driving the deal too fast.</p>
<p>Top reps master the ‘takeaway,’ knowing when to make it seem like the deal might no longer be available. It’s about leveraging the fear of loss to make the prospect more eager to move forward.</p>
<p>If you approach a deal knowing you’re behind on your quota and lagging at the end of the quarter, you’re doomed because desperation stinks.</p>
<p>Sometimes ‘never take no for an answer’ and ‘always be closing’ just won’t work—rule breakers know when to execute the takeaway, forcing the prospect to make a decision and potentially flipping the deal in their favor.</p>
<p>Rule breakers won’t push endlessly for a deal with someone who can’t make a decision. They’ll <strong>walk away</strong> knowing it will force a choice that could land in their favor.</p>
<h2 id="h-strikeouts-don-t-matter"><strong>Strikeouts Don’t Matter</strong></h2>
<p>Rule breakers aren’t concerned with closing every deal. Sure, that’s the ideal. But the best reps know that strikeouts don’t matter.</p>
<p>You’re going to swing and miss the majority of the time in sales. That’s a fact. The best reps close just 15%-20% of the time.</p>
<p>It’s the grand slams that really count.</p>
<p>Most reps play it safe, always sticking to small deals and quota-chasing. But rule-breakers hit singles and doubles week in and week out—and go after whales.</p>
<p>Winners know not to let a big deal slip by just because it’s hard, going to take extra time, or might not pan out. </p>
<p>Elite sales reps know when to go big at the bat. You should, too.</p>
<p>Keep swinging until you knock one out of the park.</p>
<h2 id="h-break-the-rules-win-more-deals"><strong>Break the Rules. Win More Deals.</strong></h2>
<p>Sales isn’t about playing it safe—it’s about playing to win. The best reps break the rules that hold them back and push past the limits of “how it’s always been done.”.</p>
<p>They <strong>prospect fanatically</strong>, refuse to waste time on dead-end leads, and chase big deals without fear of striking out. They don’t let outdated processes or hesitation slow them down.</p>
<p>At the end of the day, the scoreboard doesn’t care how well you followed the rules—it only cares about results. So step up, take bold swings, and keep breaking the norms that don’t serve you.</p>
<p>There’s still time to work on your Q2 goals. Check out our <a href="https://salesgravy.com/goalguide/" rel="nofollow">Goal Planning Guide</a> for tips on how to crush your numbers this quarter.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;All’s fair in love and war—and sales.&lt;/p&gt;
&lt;p&gt;At the end of the day, what really matters is whether the deal closed or if you were left holding the bag. &lt;/p&gt;
&lt;p&gt;Did you &lt;a href=&#34;https://salesgravy.com/q1-sales-performance-gut-check/&#34; rel=&#34;nofollow&#34;&gt;make quota this quarter&lt;/a&gt;? Did you crush your numbers? Or did you fall short?&lt;/p&gt;
&lt;p&gt;If you missed quota, chances are you played it too safe. You followed the so-called ‘best practices’—the ones that average reps cling to.&lt;/p&gt;
&lt;p&gt;Top performers don’t just follow the playbook. They know when to bend the rules, take calculated risks, and do what it takes to win.&lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=aDTi-bw6wtU
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-be-a-pattern-breaker&#34;&gt;&lt;strong&gt;Be a Pattern Breaker&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The greatest don’t stick to rules and expectations. They forge their own path in a sea of conformity.&lt;/p&gt;
&lt;p&gt;They constantly reinvent themselves and their practices to push boundaries and find new ways to win.&lt;/p&gt;
&lt;p&gt;What you won’t see is an elite sales rep following the same script day after day and struggling to escape mediocrity.&lt;/p&gt;
&lt;p&gt;As venture capitalist Mike Maples Jr. put it on this week’s &lt;em&gt;Sales Gravy Podcast&lt;/em&gt;, “People who are winning are the ones who change the rules and tell people how to think about it.”&lt;/p&gt;
&lt;p&gt;Now’s the time to shake up your own sales routine and adopt the practices of &lt;a href=&#34;https://salesgravy.com/ultra-high-performers-are-fanatical-prospectors-podcast/&#34; rel=&#34;nofollow&#34;&gt;Ultra High Performers&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-fanatically-prospect&#34;&gt;&lt;strong&gt;Fanatically Prospect&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You don’t have an option—prospect every day, or get left behind. The pipe is life. If you’re not feeding it, you’re starving.&lt;/p&gt;
&lt;p&gt;Fanatical prospectors don’t just carve out time—they &lt;em&gt;demand&lt;/em&gt; it. Every single day. You make calls, period. Distractions? They don’t exist. &lt;/p&gt;
&lt;p&gt;But too many sales reps think they need to follow traditional suggestions: Prioritize research over calls; call when you think your prospects will be available; warm leads up with social touches and emails.&lt;/p&gt;
&lt;p&gt;These “rules” are screaming to be broken.&lt;/p&gt;
&lt;p&gt;There’s no room in sales to avoid cold calling. The telephone is still the single most powerful weapon you have when it comes to selling.&lt;/p&gt;
&lt;p&gt;Sure, the norm is to hate cold calling, avoid the phone, and send out dozens of emails because it’s easy. Rule breakers don’t do easy—they’re on the phone every day.&lt;/p&gt;
&lt;p&gt;The best reps value prospecting and know that—even when they’re closing deals—they need to be watching out for tomorrow. Mediocre reps make fewer calls, qualify fewer prospects, and close fewer deals.&lt;/p&gt;
&lt;p&gt;Don’t be mediocre. &lt;/p&gt;
&lt;h2 id=&#34;h-ruthlessly-disqualify-pursue-those-who-will-buy&#34;&gt;&lt;strong&gt;Ruthlessly Disqualify; Pursue Those Who Will Buy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Never waste your time on a prospect who simply won’t pull the trigger. There are lots of tire kickers out there who will intentionally or unintentionally waste your time.&lt;/p&gt;
&lt;p&gt;Recognize early the deals that will never be done.&lt;/p&gt;
&lt;p&gt;Most sales reps chase every lead because they’re told to ‘always be closing.’ The best reps break that rule by &lt;a href=&#34;https://salesgravy.com/how-disqualification-can-help-you-to-sell-more/&#34; rel=&#34;nofollow&#34;&gt;disqualifying early.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Be intentional in your discovery; ask all pertinent questions before spending precious time wooing a lead. &lt;/p&gt;
&lt;p&gt;You don’t have time to find out weeks down the road that your prospect wasn’t the decision maker or that there’s no budget for the deal.&lt;/p&gt;
&lt;p&gt;You can even disqualify before you start prospecting.&lt;/p&gt;
&lt;p&gt;When generating cold calling lists, zero in on a subset of your market that is most likely to buy—don’t squander energy parsing through every single business simply to tell your boss you called everyone. &lt;/p&gt;
&lt;p&gt;Jerome, a media rep in Texas, covered all of Austin. Instead of cold calling tens of thousands of businesses, he zeroed in on the ones most likely to be in the market for his services &lt;em&gt;and who could afford them.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;He weaned out businesses that weren’t strictly his target demographic and saved himself thousands of useless calls. &lt;/p&gt;
&lt;p&gt;Break the norm by cutting deadweight fast.&lt;/p&gt;
&lt;h2 id=&#34;h-play-the-long-game-nbsp&#34;&gt;&lt;strong&gt;Play the Long Game &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Mediocre reps make useless calls and let the fear of annoying prospects sabotage their follow up game. &lt;/p&gt;
&lt;p&gt;Forget the outdated advice about not being ‘too persistent.’ Elite pros break that rule and keep showing up until they hear ‘yes’ or ‘no.’&lt;/p&gt;
&lt;p&gt;They bend the rules of social niceties (i.e. don’t annoy your prospect) and keep calling, no matter how long it takes. Xant found that 50% of sales happen after the 5th follow-up, but most reps stop at 2. &lt;/p&gt;
&lt;p&gt;But it can take 20&#43; touches to engage a cold prospect. And great reps don’t stop there.&lt;/p&gt;
&lt;p&gt;While most sales reps give up after a few attempts, rule breakers defy conventional wisdom by relentlessly pursuing prospects, knowing that success often comes after many touches.&lt;/p&gt;
&lt;p&gt;I once picked up a call from a rep on the 73rd time he called. I admired the persistence. Had he stopped at 72, all he would have gotten was my voicemail and a missed opportunity for my business.&lt;/p&gt;
&lt;p&gt;The lesson? Don’t let the rules of polite society stand in your way when prospecting or following up. Be the interrupter that you are and &lt;strong&gt;keep interrupting&lt;/strong&gt; until you get in front of or back in front of your lead.&lt;/p&gt;
&lt;p&gt;Don’t limit yourself to only calling either. &lt;/p&gt;
&lt;p&gt;Break out your social prospecting skills with LinkedIn connections, comments and notes. Send emails. Send snail mail. &lt;/p&gt;
&lt;p&gt;Find your way to a conversation—and potentially a deal.&lt;/p&gt;
&lt;h2 id=&#34;h-be-willing-to-walk-away&#34;&gt;&lt;strong&gt;Be Willing to Walk Away&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Prospects can smell your misery. And they won’t respond when you’re overly eager, pushy or driving the deal too fast.&lt;/p&gt;
&lt;p&gt;Top reps master the ‘takeaway,’ knowing when to make it seem like the deal might no longer be available. It’s about leveraging the fear of loss to make the prospect more eager to move forward.&lt;/p&gt;
&lt;p&gt;If you approach a deal knowing you’re behind on your quota and lagging at the end of the quarter, you’re doomed because desperation stinks.&lt;/p&gt;
&lt;p&gt;Sometimes ‘never take no for an answer’ and ‘always be closing’ just won’t work—rule breakers know when to execute the takeaway, forcing the prospect to make a decision and potentially flipping the deal in their favor.&lt;/p&gt;
&lt;p&gt;Rule breakers won’t push endlessly for a deal with someone who can’t make a decision. They’ll &lt;strong&gt;walk away&lt;/strong&gt; knowing it will force a choice that could land in their favor.&lt;/p&gt;
&lt;h2 id=&#34;h-strikeouts-don-t-matter&#34;&gt;&lt;strong&gt;Strikeouts Don’t Matter&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Rule breakers aren’t concerned with closing every deal. Sure, that’s the ideal. But the best reps know that strikeouts don’t matter.&lt;/p&gt;
&lt;p&gt;You’re going to swing and miss the majority of the time in sales. That’s a fact. The best reps close just 15%-20% of the time.&lt;/p&gt;
&lt;p&gt;It’s the grand slams that really count.&lt;/p&gt;
&lt;p&gt;Most reps play it safe, always sticking to small deals and quota-chasing. But rule-breakers hit singles and doubles week in and week out—and go after whales.&lt;/p&gt;
&lt;p&gt;Winners know not to let a big deal slip by just because it’s hard, going to take extra time, or might not pan out. &lt;/p&gt;
&lt;p&gt;Elite sales reps know when to go big at the bat. You should, too.&lt;/p&gt;
&lt;p&gt;Keep swinging until you knock one out of the park.&lt;/p&gt;
&lt;h2 id=&#34;h-break-the-rules-win-more-deals&#34;&gt;&lt;strong&gt;Break the Rules. Win More Deals.&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales isn’t about playing it safe—it’s about playing to win. The best reps break the rules that hold them back and push past the limits of “how it’s always been done.”.&lt;/p&gt;
&lt;p&gt;They &lt;strong&gt;prospect fanatically&lt;/strong&gt;, refuse to waste time on dead-end leads, and chase big deals without fear of striking out. They don’t let outdated processes or hesitation slow them down.&lt;/p&gt;
&lt;p&gt;At the end of the day, the scoreboard doesn’t care how well you followed the rules—it only cares about results. So step up, take bold swings, and keep breaking the norms that don’t serve you.&lt;/p&gt;
&lt;p&gt;There’s still time to work on your Q2 goals. Check out our &lt;a href=&#34;https://salesgravy.com/goalguide/&#34; rel=&#34;nofollow&#34;&gt;Goal Planning Guide&lt;/a&gt; for tips on how to crush your numbers this quarter.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-sales-reps-should-break-the-rules/</link>
                <pubDate>Thu, 03 Apr 2025 12:36:00 &#43;0000</pubDate>
                <itunes:duration>2699</itunes:duration>
                
                
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                <itunes:title>How Coaching Transforms Sales Performance and Culture (Ask Jeb)</itunes:title>
                <title>How Coaching Transforms Sales Performance and Culture (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Dennis from Chesterfield, Missouri, wants to know if sales coaching truly moves the performance needle, especially when shifting from transactional approaches to more consultative selling.&lt;/p&gt;
&lt;p&gt;Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-sales-coaching-is-essential&#34;&gt;Why Sales Coaching Is Essential&lt;/h2&gt;
&lt;p&gt;Sales is a skill position. Even the best reps lose their edge if they’re left on their own for too long.&lt;/p&gt;
&lt;p&gt;Much like elite athletes, sales professionals need ongoing input to fine-tune their mechanics, recharge their motivation, and keep small errors from turning into big problems.&lt;/p&gt;
&lt;p&gt;Coaching can be the difference between a rep who has plateaued and one who keeps climbing—because it provides immediate, personalized feedback when it counts most.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-from-knowledge-acquisition-to-knowledge-application&#34;&gt;From Knowledge Acquisition to Knowledge Application&lt;/h2&gt;
&lt;p&gt;Training is vital for learning new strategies, product details, and selling techniques, but it doesn’t guarantee that anyone will actually use those ideas. That’s where coaching comes in.&lt;/p&gt;
&lt;p&gt;A coach helps each individual absorb and adapt those lessons to their unique style, role, or territory. Research shows that simply sending people to training without one-on-one follow-up leads to a big dip in retention and performance. But when coaching supports training, skill application soars—along with results.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-leading-managing-and-coaching-the-three-pillars-of-leadership&#34;&gt;Leading, Managing, and Coaching: The Three Pillars of Leadership&lt;/h2&gt;
&lt;p&gt;Sales leadership has three core pillars.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Leading sets the emotional vision of where the team is headed. It&amp;#8217;s getting people emotionally connected to a future state.&lt;/li&gt;
&lt;li&gt;Managing is driving the step by step processes that execute strategy.&lt;/li&gt;
&lt;li&gt;Coaching is developing your people to execute at a high level. It is the force that keeps every member of the rowing in the right direction.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Think about it this way. 90% of strategy (leading) is execution (managing) AND 90% of execution is people (coaching). Everything depends on people which is why you can’t afford not to coach.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sales-leadership-and-coaching-priorities&#34;&gt;Sales Leadership and Coaching Priorities&lt;/h2&gt;
&lt;p&gt;Leaders who prioritized weekly one-on-ones, real-time one-to-one coaching, and rigorous sales pipeline reviews consistently deliver better results and productivity.&lt;/p&gt;
&lt;p&gt;One of my top clients reconfigured its leadership approach with inside sales reps, focusing on call-by-call coaching in real time. While the broader industry shrank, this company grew by over 20%.&lt;/p&gt;
&lt;p&gt;The common thread? Leaders were present. They weren’t waiting for problems to surface; they intervened early and often, guiding reps through each challenge.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-simply-showing-up-makes-a-difference&#34;&gt;Why Simply Showing Up Makes a Difference&lt;/h2&gt;
&lt;p&gt;Leaders sometimes fear that sitting with their reps will feel intrusive, yet just being there raises performance.&lt;/p&gt;
&lt;p&gt;When a coach or manager listens in on a sales call or rides along on an outside sales appointment, reps immediately sharpen their focus. They’re more likely to use proven techniques and avoid shortcuts.&lt;/p&gt;
&lt;p&gt;Even better is when the leader offers coaching in the moment—helping the rep pivot if the call starts going sideways. Catching issues before they snowball is how reps maintain a consistently high standard of performance.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-being-side-by-side&#34;&gt;The Power of Being Side by Side&lt;/h2&gt;
&lt;p&gt;One sales organization I work with discovered, after a big dip in sales productivity, that none of its sales managers were spending time on the floor. Rather than spending time on the sales floor coaching, the leaders were in their offices, behind closed doors grading calls.&lt;/p&gt;
&lt;p&gt;As soon as the managers started actively coaching—right next to their people, live—the entire team’s win-rates rose sharply. True coaching works best in real time, because your rep can implement what they just learned to get better on the next call.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-culture-shift-from-transactional-to-consultative&#34;&gt;The Culture Shift from Transactional to Consultative&lt;/h2&gt;
&lt;p&gt;When a coach is on the floor or in the car, they can see how a rep handles difficult questions, responds to objections, or frames value to a hesitant buyer. This immediate feedback helps sellers move beyond rote “scripts” to deeper conversations about the client’s real needs.&lt;/p&gt;
&lt;p&gt;Over time, that consultative style becomes the team’s default approach. The rep’s confidence grows and the client feels genuinely heard leading to higher win-rates and a better buying experience. That shift can’t be taught in a one-off session; it must be nurtured call after call, meeting after meeting.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-effective-sales-coaching-is-personalized&#34;&gt;Effective Sales Coaching is Personalized&lt;/h2&gt;
&lt;p&gt;Ongoing coaching is the lever that prevents skills from slipping and helps each rep adopt best practices in a way that feels authentic.&lt;/p&gt;
&lt;p&gt;Like a golf pro practicing with a swing coach at the range before a major tournament, a dedicated sales leader who invests in day-to-day coaching can bring out the absolute best in each team member—and transform the entire organization’s culture in the process.&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Make time for real-time coaching. Recorded reviews are helpful, but nothing beats observing and intervening on the spot.&lt;/li&gt;
&lt;li&gt;Remember that your physical presence boosts performance. Your reps behave differently just by knowing you’re there to guide and support them.&lt;/li&gt;
&lt;li&gt;Treat each rep’s challenges as unique. Coaching is a customized process that addresses individual gaps in skill, mindset, or strategy.&lt;/li&gt;
&lt;li&gt;Embed coaching into your culture with weekly one-on-ones, pipeline reviews, field visits, or inside call monitoring. Whatever your model, consistency is everything.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;When you, as a leader, close your computer and get away from the dashboards and reports to spend time on the sales floor or out in the field with your people, you’re showing them that you care about them and value &lt;em&gt;their&lt;/em&gt; growth as much as you value hitting the numbers.&amp;#160;&lt;/p&gt;
&lt;p&gt;And that belief, investment, and attention, tends to come back around in the form of higher motivation, better relationships, and more wins.&lt;/p&gt;
&lt;p&gt;Coaching also turns mistakes into momentum. You catch a slip in the moment, you fix it, and—boom—your rep is back on track for the rest of the day.&amp;#160; Without coaching, a single bad call or awkward client meeting can spiral into a week of self-doubt.&amp;#160;&lt;/p&gt;
&lt;p&gt;So if there’s one takeaway I hope you’ll remember, it’s this: Your direct presence and real-time feedback are the secret sauce that keeps your sales engine humming, your people engaged, and your culture thriving.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you have a question for me or want help working through a challenge or roadblock head to &lt;a href=&#34;https://salesgravy.com/ask&#34;&gt;salesgravy.com/ask&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Dennis from Chesterfield, Missouri, wants to know if sales coaching truly moves the performance needle, especially when shifting from transactional approaches to more consultative selling.</p>
<p>Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen.</p>
<h2 id="h-why-sales-coaching-is-essential">Why Sales Coaching Is Essential</h2>
<p>Sales is a skill position. Even the best reps lose their edge if they’re left on their own for too long.</p>
<p>Much like elite athletes, sales professionals need ongoing input to fine-tune their mechanics, recharge their motivation, and keep small errors from turning into big problems.</p>
<p>Coaching can be the difference between a rep who has plateaued and one who keeps climbing—because it provides immediate, personalized feedback when it counts most.</p>
<h2 id="h-from-knowledge-acquisition-to-knowledge-application">From Knowledge Acquisition to Knowledge Application</h2>
<p>Training is vital for learning new strategies, product details, and selling techniques, but it doesn’t guarantee that anyone will actually use those ideas. That’s where coaching comes in.</p>
<p>A coach helps each individual absorb and adapt those lessons to their unique style, role, or territory. Research shows that simply sending people to training without one-on-one follow-up leads to a big dip in retention and performance. But when coaching supports training, skill application soars—along with results.</p>
<h2 id="h-leading-managing-and-coaching-the-three-pillars-of-leadership">Leading, Managing, and Coaching: The Three Pillars of Leadership</h2>
<p>Sales leadership has three core pillars.</p>
<ul>
<li>Leading sets the emotional vision of where the team is headed. It’s getting people emotionally connected to a future state.</li>
<li>Managing is driving the step by step processes that execute strategy.</li>
<li>Coaching is developing your people to execute at a high level. It is the force that keeps every member of the rowing in the right direction.</li>
</ul>
<p>Think about it this way. 90% of strategy (leading) is execution (managing) AND 90% of execution is people (coaching). Everything depends on people which is why you can’t afford not to coach.</p>
<h2 id="h-sales-leadership-and-coaching-priorities">Sales Leadership and Coaching Priorities</h2>
<p>Leaders who prioritized weekly one-on-ones, real-time one-to-one coaching, and rigorous sales pipeline reviews consistently deliver better results and productivity.</p>
<p>One of my top clients reconfigured its leadership approach with inside sales reps, focusing on call-by-call coaching in real time. While the broader industry shrank, this company grew by over 20%.</p>
<p>The common thread? Leaders were present. They weren’t waiting for problems to surface; they intervened early and often, guiding reps through each challenge.</p>
<h2 id="h-why-simply-showing-up-makes-a-difference">Why Simply Showing Up Makes a Difference</h2>
<p>Leaders sometimes fear that sitting with their reps will feel intrusive, yet just being there raises performance.</p>
<p>When a coach or manager listens in on a sales call or rides along on an outside sales appointment, reps immediately sharpen their focus. They’re more likely to use proven techniques and avoid shortcuts.</p>
<p>Even better is when the leader offers coaching in the moment—helping the rep pivot if the call starts going sideways. Catching issues before they snowball is how reps maintain a consistently high standard of performance.</p>
<h2 id="h-the-power-of-being-side-by-side">The Power of Being Side by Side</h2>
<p>One sales organization I work with discovered, after a big dip in sales productivity, that none of its sales managers were spending time on the floor. Rather than spending time on the sales floor coaching, the leaders were in their offices, behind closed doors grading calls.</p>
<p>As soon as the managers started actively coaching—right next to their people, live—the entire team’s win-rates rose sharply. True coaching works best in real time, because your rep can implement what they just learned to get better on the next call.</p>
<h2 id="h-the-culture-shift-from-transactional-to-consultative">The Culture Shift from Transactional to Consultative</h2>
<p>When a coach is on the floor or in the car, they can see how a rep handles difficult questions, responds to objections, or frames value to a hesitant buyer. This immediate feedback helps sellers move beyond rote “scripts” to deeper conversations about the client’s real needs.</p>
<p>Over time, that consultative style becomes the team’s default approach. The rep’s confidence grows and the client feels genuinely heard leading to higher win-rates and a better buying experience. That shift can’t be taught in a one-off session; it must be nurtured call after call, meeting after meeting.</p>
<h2 id="h-effective-sales-coaching-is-personalized">Effective Sales Coaching is Personalized</h2>
<p>Ongoing coaching is the lever that prevents skills from slipping and helps each rep adopt best practices in a way that feels authentic.</p>
<p>Like a golf pro practicing with a swing coach at the range before a major tournament, a dedicated sales leader who invests in day-to-day coaching can bring out the absolute best in each team member—and transform the entire organization’s culture in the process.</p>
<ol>
<li>Make time for real-time coaching. Recorded reviews are helpful, but nothing beats observing and intervening on the spot.</li>
<li>Remember that your physical presence boosts performance. Your reps behave differently just by knowing you’re there to guide and support them.</li>
<li>Treat each rep’s challenges as unique. Coaching is a customized process that addresses individual gaps in skill, mindset, or strategy.</li>
<li>Embed coaching into your culture with weekly one-on-ones, pipeline reviews, field visits, or inside call monitoring. Whatever your model, consistency is everything.</li>
</ol>
<p>When you, as a leader, close your computer and get away from the dashboards and reports to spend time on the sales floor or out in the field with your people, you’re showing them that you care about them and value <em>their</em> growth as much as you value hitting the numbers. </p>
<p>And that belief, investment, and attention, tends to come back around in the form of higher motivation, better relationships, and more wins.</p>
<p>Coaching also turns mistakes into momentum. You catch a slip in the moment, you fix it, and—boom—your rep is back on track for the rest of the day.  Without coaching, a single bad call or awkward client meeting can spiral into a week of self-doubt. </p>
<p>So if there’s one takeaway I hope you’ll remember, it’s this: Your direct presence and real-time feedback are the secret sauce that keeps your sales engine humming, your people engaged, and your culture thriving.</p>
<hr/>
<p>If you have a question for me or want help working through a challenge or roadblock head to <a href="https://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Dennis from Chesterfield, Missouri, wants to know if sales coaching truly moves the performance needle, especially when shifting from transactional approaches to more consultative selling.&lt;/p&gt;
&lt;p&gt;Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen.&lt;/p&gt;
&lt;h2 id=&#34;h-why-sales-coaching-is-essential&#34;&gt;Why Sales Coaching Is Essential&lt;/h2&gt;
&lt;p&gt;Sales is a skill position. Even the best reps lose their edge if they’re left on their own for too long.&lt;/p&gt;
&lt;p&gt;Much like elite athletes, sales professionals need ongoing input to fine-tune their mechanics, recharge their motivation, and keep small errors from turning into big problems.&lt;/p&gt;
&lt;p&gt;Coaching can be the difference between a rep who has plateaued and one who keeps climbing—because it provides immediate, personalized feedback when it counts most.&lt;/p&gt;
&lt;h2 id=&#34;h-from-knowledge-acquisition-to-knowledge-application&#34;&gt;From Knowledge Acquisition to Knowledge Application&lt;/h2&gt;
&lt;p&gt;Training is vital for learning new strategies, product details, and selling techniques, but it doesn’t guarantee that anyone will actually use those ideas. That’s where coaching comes in.&lt;/p&gt;
&lt;p&gt;A coach helps each individual absorb and adapt those lessons to their unique style, role, or territory. Research shows that simply sending people to training without one-on-one follow-up leads to a big dip in retention and performance. But when coaching supports training, skill application soars—along with results.&lt;/p&gt;
&lt;h2 id=&#34;h-leading-managing-and-coaching-the-three-pillars-of-leadership&#34;&gt;Leading, Managing, and Coaching: The Three Pillars of Leadership&lt;/h2&gt;
&lt;p&gt;Sales leadership has three core pillars.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Leading sets the emotional vision of where the team is headed. It’s getting people emotionally connected to a future state.&lt;/li&gt;
&lt;li&gt;Managing is driving the step by step processes that execute strategy.&lt;/li&gt;
&lt;li&gt;Coaching is developing your people to execute at a high level. It is the force that keeps every member of the rowing in the right direction.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Think about it this way. 90% of strategy (leading) is execution (managing) AND 90% of execution is people (coaching). Everything depends on people which is why you can’t afford not to coach.&lt;/p&gt;
&lt;h2 id=&#34;h-sales-leadership-and-coaching-priorities&#34;&gt;Sales Leadership and Coaching Priorities&lt;/h2&gt;
&lt;p&gt;Leaders who prioritized weekly one-on-ones, real-time one-to-one coaching, and rigorous sales pipeline reviews consistently deliver better results and productivity.&lt;/p&gt;
&lt;p&gt;One of my top clients reconfigured its leadership approach with inside sales reps, focusing on call-by-call coaching in real time. While the broader industry shrank, this company grew by over 20%.&lt;/p&gt;
&lt;p&gt;The common thread? Leaders were present. They weren’t waiting for problems to surface; they intervened early and often, guiding reps through each challenge.&lt;/p&gt;
&lt;h2 id=&#34;h-why-simply-showing-up-makes-a-difference&#34;&gt;Why Simply Showing Up Makes a Difference&lt;/h2&gt;
&lt;p&gt;Leaders sometimes fear that sitting with their reps will feel intrusive, yet just being there raises performance.&lt;/p&gt;
&lt;p&gt;When a coach or manager listens in on a sales call or rides along on an outside sales appointment, reps immediately sharpen their focus. They’re more likely to use proven techniques and avoid shortcuts.&lt;/p&gt;
&lt;p&gt;Even better is when the leader offers coaching in the moment—helping the rep pivot if the call starts going sideways. Catching issues before they snowball is how reps maintain a consistently high standard of performance.&lt;/p&gt;
&lt;h2 id=&#34;h-the-power-of-being-side-by-side&#34;&gt;The Power of Being Side by Side&lt;/h2&gt;
&lt;p&gt;One sales organization I work with discovered, after a big dip in sales productivity, that none of its sales managers were spending time on the floor. Rather than spending time on the sales floor coaching, the leaders were in their offices, behind closed doors grading calls.&lt;/p&gt;
&lt;p&gt;As soon as the managers started actively coaching—right next to their people, live—the entire team’s win-rates rose sharply. True coaching works best in real time, because your rep can implement what they just learned to get better on the next call.&lt;/p&gt;
&lt;h2 id=&#34;h-the-culture-shift-from-transactional-to-consultative&#34;&gt;The Culture Shift from Transactional to Consultative&lt;/h2&gt;
&lt;p&gt;When a coach is on the floor or in the car, they can see how a rep handles difficult questions, responds to objections, or frames value to a hesitant buyer. This immediate feedback helps sellers move beyond rote “scripts” to deeper conversations about the client’s real needs.&lt;/p&gt;
&lt;p&gt;Over time, that consultative style becomes the team’s default approach. The rep’s confidence grows and the client feels genuinely heard leading to higher win-rates and a better buying experience. That shift can’t be taught in a one-off session; it must be nurtured call after call, meeting after meeting.&lt;/p&gt;
&lt;h2 id=&#34;h-effective-sales-coaching-is-personalized&#34;&gt;Effective Sales Coaching is Personalized&lt;/h2&gt;
&lt;p&gt;Ongoing coaching is the lever that prevents skills from slipping and helps each rep adopt best practices in a way that feels authentic.&lt;/p&gt;
&lt;p&gt;Like a golf pro practicing with a swing coach at the range before a major tournament, a dedicated sales leader who invests in day-to-day coaching can bring out the absolute best in each team member—and transform the entire organization’s culture in the process.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Make time for real-time coaching. Recorded reviews are helpful, but nothing beats observing and intervening on the spot.&lt;/li&gt;
&lt;li&gt;Remember that your physical presence boosts performance. Your reps behave differently just by knowing you’re there to guide and support them.&lt;/li&gt;
&lt;li&gt;Treat each rep’s challenges as unique. Coaching is a customized process that addresses individual gaps in skill, mindset, or strategy.&lt;/li&gt;
&lt;li&gt;Embed coaching into your culture with weekly one-on-ones, pipeline reviews, field visits, or inside call monitoring. Whatever your model, consistency is everything.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;When you, as a leader, close your computer and get away from the dashboards and reports to spend time on the sales floor or out in the field with your people, you’re showing them that you care about them and value &lt;em&gt;their&lt;/em&gt; growth as much as you value hitting the numbers. &lt;/p&gt;
&lt;p&gt;And that belief, investment, and attention, tends to come back around in the form of higher motivation, better relationships, and more wins.&lt;/p&gt;
&lt;p&gt;Coaching also turns mistakes into momentum. You catch a slip in the moment, you fix it, and—boom—your rep is back on track for the rest of the day.  Without coaching, a single bad call or awkward client meeting can spiral into a week of self-doubt. &lt;/p&gt;
&lt;p&gt;So if there’s one takeaway I hope you’ll remember, it’s this: Your direct presence and real-time feedback are the secret sauce that keeps your sales engine humming, your people engaged, and your culture thriving.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;If you have a question for me or want help working through a challenge or roadblock head to &lt;a href=&#34;https://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-coaching-transforms-sales-performance-and-culture-ask-jeb/</link>
                <pubDate>Wed, 02 Apr 2025 22:27:00 &#43;0000</pubDate>
                <itunes:duration>789</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Q1 Sales Performance Gut Check (Money Monday)</itunes:title>
                <title>Q1 Sales Performance Gut Check (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;This is a very important Monday because this is the first Monday of the second quarter, and it’s time for a major gut check and assessment of where you are against your number coming out of Q1, and what you need to adjust and think about as we move into Q2.&lt;/p&gt;
&lt;p&gt;Start with setting aside a dedicated, focused time block of one to two hours for reviewing your:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Q1 Results&lt;/li&gt;
&lt;li&gt;Current state of your pipeline&lt;/li&gt;
&lt;li&gt;2025 goals &amp;#38; personal business plan&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-evaluate-your-q1-performance-against-your-sales-goals&#34;&gt;&lt;strong&gt;Evaluate Your Q1 Performance Against Your Sales Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Begin with an honest evaluation of your Q1 sales performance. It’s likely that your performance falls into one of three scenarios:&amp;#160;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;You Crushed It – You had a killer quarter, blew away your goals, and you are walking on cloud nine. &lt;/li&gt;
&lt;li&gt;You Hit Quota – You&amp;#8217;re on track and right where you are supposed to be against your number&lt;/li&gt;
&lt;li&gt;You are in trouble – You missed your number, are behind quota, and are feeling the pressure.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-incredible-quarter-crushing-it&#34;&gt;&lt;strong&gt;Incredible Quarter. Crushing It!&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If You Crushed It, and you’re on the top of the ranking report: Congratulations, this is exactly where you want to be at the end of Q1. Being ahead of your number now is an insurance policy against unforeseen setbacks in the future.&amp;#160;&lt;/p&gt;
&lt;p&gt;It also can make life much easier if your sales plan and quota gets bigger in the back half of the year as many do.&amp;#160;&lt;/p&gt;
&lt;p&gt;The most important thing you can do right now is conduct a deep dive analysis of your pipeline. It’s not unusual to work hard to close so many deals at the end of the quarter that you start off in a weak position at the beginning of the quarter.&amp;#160;&lt;/p&gt;
&lt;p&gt;Get your calculator out and do the math on how much you need in your pipeline to crush your Q2 number. Then get to work immediately building the pipe you need to hit that goal.&amp;#160;&lt;/p&gt;
&lt;p&gt;Do not wait to do this. With a great quarter behind you, the temptation will be there to take a breather and take your foot off of the accelerator. After all, you deserve it. But be very careful because if your pipeline needs work, the failure to take immediate action will come back to bite you.&amp;#160;&lt;/p&gt;
&lt;p&gt;If you feel a bit burned out from working so hard to deliver such a great quarter, it might make sense to take a few days off to rest, recover, and recommit to your &lt;a href=&#34;https://salesgravy.com/goalguide/&#34;&gt;goals&lt;/a&gt; or raise the bar with stretch goals.&lt;/p&gt;
&lt;p&gt;You’ve set the foundation for what could be a massive year and a trip to the &lt;a href=&#34;https://salesgravy.com/the-presidents-club-vulnerability-paradigm-money-monday/&#34;&gt;President’s Club.&lt;/a&gt; Take advantage of what you accomplished in Q1 to get even better in Q2.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-on-quota-on-track&#34;&gt;&lt;strong&gt;On Quota. On Track.&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you hit your quota in Q1 and ended up right where you should be: Nice job! Quota isn’t easy to achieve. You’ve executed and done exactly what your company asked you to do. You’ve kept your promise.&amp;#160;&lt;/p&gt;
&lt;p&gt;Your biggest challenge now is that it&amp;#8217;s not going to get any easier as the year progresses. You&amp;#8217;ll need to keep executing and keep grinding.&amp;#160;&lt;/p&gt;
&lt;p&gt;For you, this is a good time to step back and take a look at what is working well for you, where you can improve, and where you might have gotten off track. It’s a good time to reacquaint yourself with the basics and fundamentals that create success in both sales and your industry.&amp;#160;&lt;/p&gt;
&lt;p&gt;Of course, after battling it out in Q1 you may need to refill your tank. This is the perfect time to double down on investing in yourself. With so much volatility in the market place at the moment, I highly recommend listening to my book &lt;a href=&#34;https://www.amazon.com/Selling-Crisis-Motivated-Increase-Volatile/dp/1394162359&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Selling in a Crisis&lt;/em&gt;&lt;/a&gt; on &lt;a href=&#34;https://www.amazon.com/Selling-Crisis-Motivated-Increase-Volatile/dp/B0B8Q82M45/ref=tmm_aud_swatch_0&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Audible&lt;/a&gt; or &lt;a href=&#34;https://open.spotify.com/show/7sLsS9fe4kkaz5hg3QkOfZ&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Spotify&lt;/a&gt; or taking my courses on &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/pages/jeb-blount&#34;&gt;Selling During Uncertainty&lt;/a&gt;&lt;/strong&gt; on Sales Gravy University.&amp;#160;&lt;/p&gt;
&lt;p&gt;I’ve always found that investing in myself and learning gives me a boost of energy and motivation when I need it the most.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-bad-quarter-in-trouble&#34;&gt;Bad Quarter, In Trouble&lt;/h2&gt;
&lt;p&gt;If you had a bad Q1 and you are behind your number, then you are likely in trouble and are feeling the pressure. You might already have been put on a plan, which is not fun. The good news is that this is survivable, if you choose to survive.&lt;/p&gt;
&lt;p&gt;I know this isn’t where you want to be. No one tanks their sales number on purpose. But where you are now is almost always a result of small slips in discipline that added up over the course of the quarter and led to the hole you are in now. And the&lt;a href=&#34;https://salesgravy.com/3-tricks-for-beating-a-sales-slump-fast/&#34;&gt; first rule of holes&lt;/a&gt; is when you are in one, stop digging.&amp;#160;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-take-control-of-your-time-amp-priorities&#34;&gt;Take Control of Your Time &amp;#38; Priorities&lt;/h3&gt;
&lt;p&gt;If you are honest with yourself, over the past three months, you haven’t managed your time well or focused on the right priorities. So if you want to survive the predicament you are in, this is exactly where you want to start.&amp;#160;&lt;/p&gt;
&lt;p&gt;Success in sales comes from a relentless focus on putting new opportunities into your pipeline and advancing them through it. Everything else is academic. Sadly, when salespeople get behind the eight ball, it is almost always because they are spending their time on everything else.&amp;#160;&lt;/p&gt;
&lt;p&gt;Therefore, if you want to make a comeback in Q2, you need to sit down with your calendar right now. Start with creating non-negotiable time blocks on your calendar at the beginning and end of the day during which you will &lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34;&gt;dedicate focus to prospecting&lt;/a&gt;. Every single day.&amp;#160;&lt;/p&gt;
&lt;p&gt;Then continue blocking time so that every moment of your prime selling time (golden hours) is dedicated to activity that is either adding new deals to your pipeline or moving them through your pipeline. Nothing else matters. Anything else needs to be removed from your calendar or done before or after the golden hours.&amp;#160;&lt;/p&gt;
&lt;p&gt;The process of re-prioritizing your calendar, day, and activities can be very challenging—especially when you are under pressure. If you struggle with this, ask your sales leader for help or seek out a coach. If you don’t have a coach, my coaches are standing by to give you a hand. Just go to &lt;a href=&#34;http://salesgravy.com/coach&#34;&gt;SalesGravy.com/coach&lt;/a&gt; to schedule a free assessment and consultation.&amp;#160;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-avoid-shortcutting-the-sales-process&#34;&gt;Avoid Shortcutting the Sales Process&lt;/h3&gt;
&lt;p&gt;As you work to pull yourself out of your hole, it is crucial that you avoid taking short cuts and skipping steps in the sales process. When you are under pressure it is natural to want to speed up and get a win. In this emotional state you come off as pushy, pitchy, insecure, and desperate to buyers—rather than relaxed and confident.&amp;#160;&lt;/p&gt;
&lt;p&gt;People don’t buy from desperate salespeople. Therefore, no matter how impatient you feel, slow down and execute each step of the sales process. That’s the real key to improving your win-rate.&amp;#160;&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Love Money Monday? Follow the &lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34;&gt;&lt;strong&gt;Money Monday Playlist&lt;/strong&gt;&lt;/a&gt; on Spotify.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>This is a very important Monday because this is the first Monday of the second quarter, and it’s time for a major gut check and assessment of where you are against your number coming out of Q1, and what you need to adjust and think about as we move into Q2.</p>
<p>Start with setting aside a dedicated, focused time block of one to two hours for reviewing your:</p>
<ul>
<li>Q1 Results</li>
<li>Current state of your pipeline</li>
<li>2025 goals &amp; personal business plan</li>
</ul>
<h2 id="h-evaluate-your-q1-performance-against-your-sales-goals"><strong>Evaluate Your Q1 Performance Against Your Sales Goals</strong></h2>
<p>Begin with an honest evaluation of your Q1 sales performance. It’s likely that your performance falls into one of three scenarios: </p>
<ul>
<li>You Crushed It – You had a killer quarter, blew away your goals, and you are walking on cloud nine. </li>
<li>You Hit Quota – You’re on track and right where you are supposed to be against your number</li>
<li>You are in trouble – You missed your number, are behind quota, and are feeling the pressure.</li>
</ul>
<h2 id="h-incredible-quarter-crushing-it"><strong>Incredible Quarter. Crushing It!</strong></h2>
<p>If You Crushed It, and you’re on the top of the ranking report: Congratulations, this is exactly where you want to be at the end of Q1. Being ahead of your number now is an insurance policy against unforeseen setbacks in the future. </p>
<p>It also can make life much easier if your sales plan and quota gets bigger in the back half of the year as many do. </p>
<p>The most important thing you can do right now is conduct a deep dive analysis of your pipeline. It’s not unusual to work hard to close so many deals at the end of the quarter that you start off in a weak position at the beginning of the quarter. </p>
<p>Get your calculator out and do the math on how much you need in your pipeline to crush your Q2 number. Then get to work immediately building the pipe you need to hit that goal. </p>
<p>Do not wait to do this. With a great quarter behind you, the temptation will be there to take a breather and take your foot off of the accelerator. After all, you deserve it. But be very careful because if your pipeline needs work, the failure to take immediate action will come back to bite you. </p>
<p>If you feel a bit burned out from working so hard to deliver such a great quarter, it might make sense to take a few days off to rest, recover, and recommit to your <a href="https://salesgravy.com/goalguide/" rel="nofollow">goals</a> or raise the bar with stretch goals.</p>
<p>You’ve set the foundation for what could be a massive year and a trip to the <a href="https://salesgravy.com/the-presidents-club-vulnerability-paradigm-money-monday/" rel="nofollow">President’s Club.</a> Take advantage of what you accomplished in Q1 to get even better in Q2.</p>
<h2 id="h-on-quota-on-track"><strong>On Quota. On Track.</strong></h2>
<p>If you hit your quota in Q1 and ended up right where you should be: Nice job! Quota isn’t easy to achieve. You’ve executed and done exactly what your company asked you to do. You’ve kept your promise. </p>
<p>Your biggest challenge now is that it’s not going to get any easier as the year progresses. You’ll need to keep executing and keep grinding. </p>
<p>For you, this is a good time to step back and take a look at what is working well for you, where you can improve, and where you might have gotten off track. It’s a good time to reacquaint yourself with the basics and fundamentals that create success in both sales and your industry. </p>
<p>Of course, after battling it out in Q1 you may need to refill your tank. This is the perfect time to double down on investing in yourself. With so much volatility in the market place at the moment, I highly recommend listening to my book <a href="https://www.amazon.com/Selling-Crisis-Motivated-Increase-Volatile/dp/1394162359" rel="nofollow"><em>Selling in a Crisis</em></a> on <a href="https://www.amazon.com/Selling-Crisis-Motivated-Increase-Volatile/dp/B0B8Q82M45/ref=tmm_aud_swatch_0" rel="nofollow">Audible</a> or <a href="https://open.spotify.com/show/7sLsS9fe4kkaz5hg3QkOfZ" rel="nofollow">Spotify</a> or taking my courses on <strong><a href="https://www.salesgravy.university/pages/jeb-blount" rel="nofollow">Selling During Uncertainty</a></strong> on Sales Gravy University. </p>
<p>I’ve always found that investing in myself and learning gives me a boost of energy and motivation when I need it the most.  </p>
<h2 id="h-bad-quarter-in-trouble">Bad Quarter, In Trouble</h2>
<p>If you had a bad Q1 and you are behind your number, then you are likely in trouble and are feeling the pressure. You might already have been put on a plan, which is not fun. The good news is that this is survivable, if you choose to survive.</p>
<p>I know this isn’t where you want to be. No one tanks their sales number on purpose. But where you are now is almost always a result of small slips in discipline that added up over the course of the quarter and led to the hole you are in now. And the<a href="https://salesgravy.com/3-tricks-for-beating-a-sales-slump-fast/" rel="nofollow"> first rule of holes</a> is when you are in one, stop digging. </p>
<h3 id="h-take-control-of-your-time-amp-priorities">Take Control of Your Time &amp; Priorities</h3>
<p>If you are honest with yourself, over the past three months, you haven’t managed your time well or focused on the right priorities. So if you want to survive the predicament you are in, this is exactly where you want to start. </p>
<p>Success in sales comes from a relentless focus on putting new opportunities into your pipeline and advancing them through it. Everything else is academic. Sadly, when salespeople get behind the eight ball, it is almost always because they are spending their time on everything else. </p>
<p>Therefore, if you want to make a comeback in Q2, you need to sit down with your calendar right now. Start with creating non-negotiable time blocks on your calendar at the beginning and end of the day during which you will <a href="https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/" rel="nofollow">dedicate focus to prospecting</a>. Every single day. </p>
<p>Then continue blocking time so that every moment of your prime selling time (golden hours) is dedicated to activity that is either adding new deals to your pipeline or moving them through your pipeline. Nothing else matters. Anything else needs to be removed from your calendar or done before or after the golden hours. </p>
<p>The process of re-prioritizing your calendar, day, and activities can be very challenging—especially when you are under pressure. If you struggle with this, ask your sales leader for help or seek out a coach. If you don’t have a coach, my coaches are standing by to give you a hand. Just go to <a href="http://salesgravy.com/coach" rel="nofollow">SalesGravy.com/coach</a> to schedule a free assessment and consultation. </p>
<h3 id="h-avoid-shortcutting-the-sales-process">Avoid Shortcutting the Sales Process</h3>
<p>As you work to pull yourself out of your hole, it is crucial that you avoid taking short cuts and skipping steps in the sales process. When you are under pressure it is natural to want to speed up and get a win. In this emotional state you come off as pushy, pitchy, insecure, and desperate to buyers—rather than relaxed and confident. </p>
<p>People don’t buy from desperate salespeople. Therefore, no matter how impatient you feel, slow down and execute each step of the sales process. That’s the real key to improving your win-rate. </p>
<hr/>
<p>Love Money Monday? Follow the <a href="https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/" rel="nofollow"><strong>Money Monday Playlist</strong></a> on Spotify.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;This is a very important Monday because this is the first Monday of the second quarter, and it’s time for a major gut check and assessment of where you are against your number coming out of Q1, and what you need to adjust and think about as we move into Q2.&lt;/p&gt;
&lt;p&gt;Start with setting aside a dedicated, focused time block of one to two hours for reviewing your:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Q1 Results&lt;/li&gt;
&lt;li&gt;Current state of your pipeline&lt;/li&gt;
&lt;li&gt;2025 goals &amp;amp; personal business plan&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-evaluate-your-q1-performance-against-your-sales-goals&#34;&gt;&lt;strong&gt;Evaluate Your Q1 Performance Against Your Sales Goals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Begin with an honest evaluation of your Q1 sales performance. It’s likely that your performance falls into one of three scenarios: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;You Crushed It – You had a killer quarter, blew away your goals, and you are walking on cloud nine. &lt;/li&gt;
&lt;li&gt;You Hit Quota – You’re on track and right where you are supposed to be against your number&lt;/li&gt;
&lt;li&gt;You are in trouble – You missed your number, are behind quota, and are feeling the pressure.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-incredible-quarter-crushing-it&#34;&gt;&lt;strong&gt;Incredible Quarter. Crushing It!&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If You Crushed It, and you’re on the top of the ranking report: Congratulations, this is exactly where you want to be at the end of Q1. Being ahead of your number now is an insurance policy against unforeseen setbacks in the future. &lt;/p&gt;
&lt;p&gt;It also can make life much easier if your sales plan and quota gets bigger in the back half of the year as many do. &lt;/p&gt;
&lt;p&gt;The most important thing you can do right now is conduct a deep dive analysis of your pipeline. It’s not unusual to work hard to close so many deals at the end of the quarter that you start off in a weak position at the beginning of the quarter. &lt;/p&gt;
&lt;p&gt;Get your calculator out and do the math on how much you need in your pipeline to crush your Q2 number. Then get to work immediately building the pipe you need to hit that goal. &lt;/p&gt;
&lt;p&gt;Do not wait to do this. With a great quarter behind you, the temptation will be there to take a breather and take your foot off of the accelerator. After all, you deserve it. But be very careful because if your pipeline needs work, the failure to take immediate action will come back to bite you. &lt;/p&gt;
&lt;p&gt;If you feel a bit burned out from working so hard to deliver such a great quarter, it might make sense to take a few days off to rest, recover, and recommit to your &lt;a href=&#34;https://salesgravy.com/goalguide/&#34; rel=&#34;nofollow&#34;&gt;goals&lt;/a&gt; or raise the bar with stretch goals.&lt;/p&gt;
&lt;p&gt;You’ve set the foundation for what could be a massive year and a trip to the &lt;a href=&#34;https://salesgravy.com/the-presidents-club-vulnerability-paradigm-money-monday/&#34; rel=&#34;nofollow&#34;&gt;President’s Club.&lt;/a&gt; Take advantage of what you accomplished in Q1 to get even better in Q2.&lt;/p&gt;
&lt;h2 id=&#34;h-on-quota-on-track&#34;&gt;&lt;strong&gt;On Quota. On Track.&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you hit your quota in Q1 and ended up right where you should be: Nice job! Quota isn’t easy to achieve. You’ve executed and done exactly what your company asked you to do. You’ve kept your promise. &lt;/p&gt;
&lt;p&gt;Your biggest challenge now is that it’s not going to get any easier as the year progresses. You’ll need to keep executing and keep grinding. &lt;/p&gt;
&lt;p&gt;For you, this is a good time to step back and take a look at what is working well for you, where you can improve, and where you might have gotten off track. It’s a good time to reacquaint yourself with the basics and fundamentals that create success in both sales and your industry. &lt;/p&gt;
&lt;p&gt;Of course, after battling it out in Q1 you may need to refill your tank. This is the perfect time to double down on investing in yourself. With so much volatility in the market place at the moment, I highly recommend listening to my book &lt;a href=&#34;https://www.amazon.com/Selling-Crisis-Motivated-Increase-Volatile/dp/1394162359&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Selling in a Crisis&lt;/em&gt;&lt;/a&gt; on &lt;a href=&#34;https://www.amazon.com/Selling-Crisis-Motivated-Increase-Volatile/dp/B0B8Q82M45/ref=tmm_aud_swatch_0&#34; rel=&#34;nofollow&#34;&gt;Audible&lt;/a&gt; or &lt;a href=&#34;https://open.spotify.com/show/7sLsS9fe4kkaz5hg3QkOfZ&#34; rel=&#34;nofollow&#34;&gt;Spotify&lt;/a&gt; or taking my courses on &lt;strong&gt;&lt;a href=&#34;https://www.salesgravy.university/pages/jeb-blount&#34; rel=&#34;nofollow&#34;&gt;Selling During Uncertainty&lt;/a&gt;&lt;/strong&gt; on Sales Gravy University. &lt;/p&gt;
&lt;p&gt;I’ve always found that investing in myself and learning gives me a boost of energy and motivation when I need it the most.  &lt;/p&gt;
&lt;h2 id=&#34;h-bad-quarter-in-trouble&#34;&gt;Bad Quarter, In Trouble&lt;/h2&gt;
&lt;p&gt;If you had a bad Q1 and you are behind your number, then you are likely in trouble and are feeling the pressure. You might already have been put on a plan, which is not fun. The good news is that this is survivable, if you choose to survive.&lt;/p&gt;
&lt;p&gt;I know this isn’t where you want to be. No one tanks their sales number on purpose. But where you are now is almost always a result of small slips in discipline that added up over the course of the quarter and led to the hole you are in now. And the&lt;a href=&#34;https://salesgravy.com/3-tricks-for-beating-a-sales-slump-fast/&#34; rel=&#34;nofollow&#34;&gt; first rule of holes&lt;/a&gt; is when you are in one, stop digging. &lt;/p&gt;
&lt;h3 id=&#34;h-take-control-of-your-time-amp-priorities&#34;&gt;Take Control of Your Time &amp;amp; Priorities&lt;/h3&gt;
&lt;p&gt;If you are honest with yourself, over the past three months, you haven’t managed your time well or focused on the right priorities. So if you want to survive the predicament you are in, this is exactly where you want to start. &lt;/p&gt;
&lt;p&gt;Success in sales comes from a relentless focus on putting new opportunities into your pipeline and advancing them through it. Everything else is academic. Sadly, when salespeople get behind the eight ball, it is almost always because they are spending their time on everything else. &lt;/p&gt;
&lt;p&gt;Therefore, if you want to make a comeback in Q2, you need to sit down with your calendar right now. Start with creating non-negotiable time blocks on your calendar at the beginning and end of the day during which you will &lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;dedicate focus to prospecting&lt;/a&gt;. Every single day. &lt;/p&gt;
&lt;p&gt;Then continue blocking time so that every moment of your prime selling time (golden hours) is dedicated to activity that is either adding new deals to your pipeline or moving them through your pipeline. Nothing else matters. Anything else needs to be removed from your calendar or done before or after the golden hours. &lt;/p&gt;
&lt;p&gt;The process of re-prioritizing your calendar, day, and activities can be very challenging—especially when you are under pressure. If you struggle with this, ask your sales leader for help or seek out a coach. If you don’t have a coach, my coaches are standing by to give you a hand. Just go to &lt;a href=&#34;http://salesgravy.com/coach&#34; rel=&#34;nofollow&#34;&gt;SalesGravy.com/coach&lt;/a&gt; to schedule a free assessment and consultation. &lt;/p&gt;
&lt;h3 id=&#34;h-avoid-shortcutting-the-sales-process&#34;&gt;Avoid Shortcutting the Sales Process&lt;/h3&gt;
&lt;p&gt;As you work to pull yourself out of your hole, it is crucial that you avoid taking short cuts and skipping steps in the sales process. When you are under pressure it is natural to want to speed up and get a win. In this emotional state you come off as pushy, pitchy, insecure, and desperate to buyers—rather than relaxed and confident. &lt;/p&gt;
&lt;p&gt;People don’t buy from desperate salespeople. Therefore, no matter how impatient you feel, slow down and execute each step of the sales process. That’s the real key to improving your win-rate. &lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Love Money Monday? Follow the &lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Money Monday Playlist&lt;/strong&gt;&lt;/a&gt; on Spotify.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/q1-sales-performance-gut-check/</link>
                <pubDate>Sun, 30 Mar 2025 22:42:00 &#43;0000</pubDate>
                <itunes:duration>522</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Top 5 Sales Improvement Tips From Q1 Podcast Episodes</itunes:title>
                <title>Top 5 Sales Improvement Tips From Q1 Podcast Episodes</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Great advice is everywhere, but most of it is fluff. In sales, you don’t need clichés—you need real strategies that help you win more deals.&lt;/p&gt;
&lt;p&gt;We’ve pulled together five of the biggest game-changing sales tips from the Sales Gravy Podcast so far this year.&amp;#160;&lt;/p&gt;
&lt;p&gt;These are proven tactics from top sales pros who know what it takes to close deals, stay sharp, and dominate the competition.&lt;/p&gt;
&lt;p&gt;If you want to crush your numbers, start here.&amp;#160;&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://youtu.be/gmf7YzzlPkQ?feature=shared
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-grind-gets-you-gold&#34;&gt;&lt;strong&gt;The Grind Gets You Gold&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You won’t become a sales expert overnight.&amp;#160;&lt;/p&gt;
&lt;p&gt;But you can practice your way to excellence and then—one day—reach elite levels of selling.&lt;/p&gt;
&lt;p&gt;As sales guru &lt;a href=&#34;https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/&#34;&gt;Tony Morris&lt;/a&gt; said, “You get out what you put in. … You don’t have to be the greatest; you’ve got to be the hardest [worker].”&lt;/p&gt;
&lt;p&gt;In other words, be ready to roll up your sleeves and get in the trenches.&lt;/p&gt;
&lt;p&gt;Everyone sees the skills of great athletes, but not everyone considers all the consistent work it took to hit that home run or make that perfect golf swing. Sales success is no different—it’s the result of countless daily reps, not just the big wins.&lt;/p&gt;
&lt;p&gt;Top performers make it all look fluid—like a dance that should be easy to learn. But it’s not. Developing sales acumen takes time and massive effort, plus dedication to the grind.&lt;/p&gt;
&lt;p&gt;You have to dedicate time every day to getting better—no matter what. Practice is an integral part of the grind. Drill your frameworks. Roleplay with mentors. Ask for feedback.&lt;/p&gt;
&lt;p&gt;You have to pick up the phone and make calls no one else will—that’s how you win.&lt;/p&gt;
&lt;p&gt;Don’t give up before you see results.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-must-learn-to-sell&#34;&gt;&lt;strong&gt;You Must Learn to Sell&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once you’ve learned the basics, the grind perfects them. But you better start with some solid foundational skills.&lt;/p&gt;
&lt;p&gt;Sales strategist &lt;a href=&#34;https://salesgravy.com/shut-up-and-sell-more-the-power-of-silence/&#34;&gt;Dawnna St. Louis&lt;/a&gt; puts it this way: “The first thing you need to do is learn to sell.”&lt;/p&gt;
&lt;p&gt;Because trying to sell without knowing how to sell is an uphill climb that most never finish.&lt;/p&gt;
&lt;p&gt;Learn to sell, or risk losing everything. It’s an ultimatum that no sales rep can afford to ignore.&lt;/p&gt;
&lt;p&gt;Even the best subject matter experts fail without sales skills.&amp;#160;&lt;/p&gt;
&lt;p&gt;Take courses and identify a mentor—a seasoned veteran who can provide feedback on your calls and negotiation techniques. Find a personal sales coach to teach you the ropes.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-perfect-your-digital-profile&#34;&gt;&lt;strong&gt;Perfect Your Digital Profile&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Stick to the simple; nix the jargon. As Breaking B2B Founder &lt;a href=&#34;https://salesgravy.com/is-your-website-working-as-hard-as-your-sales-team/&#34;&gt;Sam Dunning&lt;/a&gt; says, “Does it pass the Caveman Grunt test?”&amp;#160;&lt;/p&gt;
&lt;p&gt;Given a few seconds, could a caveman successfully grunt what you do based on your website—or your social media presence—alone?&lt;/p&gt;
&lt;p&gt;If not, you’re in trouble. &lt;strong&gt;No one is going to buy from you if they don’t understand what you do or your expertise.&lt;/strong&gt;&amp;#160;&lt;/p&gt;
&lt;p&gt;A website is the online lobby of a business—the introduction to your service or product for potential digital customers.&amp;#160;&lt;/p&gt;
&lt;p&gt;But take Dunning’s advice one step further and apply it to your Linkedin profile and social media accounts that are &lt;strong&gt;your&lt;/strong&gt; lobby to your potential customers.&lt;/p&gt;
&lt;p&gt;Lean into the basics: Who are you? What do you do? Why should a customer pick you?&lt;/p&gt;
&lt;p&gt;The quality of your messaging can encourage prospects to reach out to &lt;em&gt;you&lt;/em&gt; or establish you as a trustworthy source of business.&lt;/p&gt;
&lt;p&gt;Create content that positions you as a thought leader and advisor.&amp;#160;&lt;/p&gt;
&lt;p&gt;Otherwise? Your social presence is useless.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-wasted-time-is-the-enemy&#34;&gt;&lt;strong&gt;Wasted Time is the Enemy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Time is the one commodity that you can’t replenish. Once it’s gone, it’s gone.&lt;/p&gt;
&lt;p&gt;That’s why you &lt;em&gt;must&lt;/em&gt; dedicate time to filling your pipeline every week. Protect your Golden Hours at all costs and then &lt;em&gt;use&lt;/em&gt; that time wisely to make as many calls as you can.&lt;/p&gt;
&lt;p&gt;Whether you’re in the same building or your team includes remote workers, pick a mutual time and start dialing numbers.&lt;/p&gt;
&lt;p&gt;As best-selling author and sales expert Jeb Blount put it in a recent &lt;a href=&#34;https://salesgravy.com/how-to-motivate-salespeople-to-prospect-consistently-ask-jeb/&#34;&gt;&lt;em&gt;Ask Jeb&lt;/em&gt;&lt;/a&gt;, “Pick a period of time and say ‘We’re going to run call blocks.’ … Be ready with your list and we’re going to chop wood.”&amp;#160;&lt;/p&gt;
&lt;p&gt;Eat the frog—carve out specific time to focus on your hardest task of the day. Pull out your pre-prepared call sheet and run it through without distractions.&amp;#160;&lt;/p&gt;
&lt;p&gt;And always, commit to one more call.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sell-hard-step-on-some-toes&#34;&gt;&lt;strong&gt;Sell Hard—Step On Some Toes&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;KaTom Executive Sales Leader &lt;a href=&#34;https://salesgravy.com/coaching-performance-on-the-sales-floor/&#34;&gt;Charley Bible&lt;/a&gt; put it best: “If you’re not stepping on each other’s toes occasionally, then y’all aren’t dancing hard enough.”&lt;/p&gt;
&lt;p&gt;Territory and prospect disputes among sales reps will happen—if you’re doing your job right.&lt;/p&gt;
&lt;p&gt;Don’t miss out on opportunities by being too much of a stickler for territorial details.&amp;#160;&lt;/p&gt;
&lt;p&gt;Sure, a rep is covering one market, but that shouldn’t stop inbound prospects from connecting with the first salesperson in line.&lt;/p&gt;
&lt;p&gt;Healthy competition drives performance and prevents complacency. It’s the best way to stay sharp and motivated.&amp;#160;&lt;/p&gt;
&lt;p&gt;If a prospect reaches out, &lt;strong&gt;engage immediately&lt;/strong&gt; rather than worrying about boundaries. Challenge your teammates, but never at the expense of the customer‘s experience.&amp;#160;&lt;/p&gt;
&lt;p&gt;Push harder, be more present, and win the business.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-hard-work-pays-off-in-deals&#34;&gt;&lt;strong&gt;Hard Work Pays Off in Deals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Success in sales isn’t about luck—it’s about execution.&amp;#160;&lt;/p&gt;
&lt;p&gt;The reps who commit to the grind, sharpen their skills, and stay disciplined will always outperform those who wing it.&lt;/p&gt;
&lt;p&gt;If you’re not refining your approach, protecting your time, and pushing yourself to improve, someone else will—and they’ll win the deals you should have closed.&lt;/p&gt;
&lt;p&gt;It’s time to get crystal clear on your messaging, commit to learning (and keep learning), put in the work, and go all in.&lt;/p&gt;
&lt;p&gt;And of course, keep listening to &lt;em&gt;The Sales Gravy Podcast&lt;/em&gt;!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The sales game rewards those who play to win.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Map out your quarter’s next steps with our FREE &lt;a href=&#34;https://salesgravy.com/goalguide/&#34;&gt;Goal Planning Guide&amp;#160;&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Great advice is everywhere, but most of it is fluff. In sales, you don’t need clichés—you need real strategies that help you win more deals.</p>
<p>We’ve pulled together five of the biggest game-changing sales tips from the Sales Gravy Podcast so far this year. </p>
<p>These are proven tactics from top sales pros who know what it takes to close deals, stay sharp, and dominate the competition.</p>
<p>If you want to crush your numbers, start here. </p>
<figure>
<div>
https://youtu.be/gmf7YzzlPkQ?feature=shared
</div>
</figure>
<h2 id="h-the-grind-gets-you-gold"><strong>The Grind Gets You Gold</strong></h2>
<p>You won’t become a sales expert overnight. </p>
<p>But you can practice your way to excellence and then—one day—reach elite levels of selling.</p>
<p>As sales guru <a href="https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/" rel="nofollow">Tony Morris</a> said, “You get out what you put in. … You don’t have to be the greatest; you’ve got to be the hardest [worker].”</p>
<p>In other words, be ready to roll up your sleeves and get in the trenches.</p>
<p>Everyone sees the skills of great athletes, but not everyone considers all the consistent work it took to hit that home run or make that perfect golf swing. Sales success is no different—it’s the result of countless daily reps, not just the big wins.</p>
<p>Top performers make it all look fluid—like a dance that should be easy to learn. But it’s not. Developing sales acumen takes time and massive effort, plus dedication to the grind.</p>
<p>You have to dedicate time every day to getting better—no matter what. Practice is an integral part of the grind. Drill your frameworks. Roleplay with mentors. Ask for feedback.</p>
<p>You have to pick up the phone and make calls no one else will—that’s how you win.</p>
<p>Don’t give up before you see results. </p>
<h2 id="h-you-must-learn-to-sell"><strong>You Must Learn to Sell</strong></h2>
<p>Once you’ve learned the basics, the grind perfects them. But you better start with some solid foundational skills.</p>
<p>Sales strategist <a href="https://salesgravy.com/shut-up-and-sell-more-the-power-of-silence/" rel="nofollow">Dawnna St. Louis</a> puts it this way: “The first thing you need to do is learn to sell.”</p>
<p>Because trying to sell without knowing how to sell is an uphill climb that most never finish.</p>
<p>Learn to sell, or risk losing everything. It’s an ultimatum that no sales rep can afford to ignore.</p>
<p>Even the best subject matter experts fail without sales skills. </p>
<p>Take courses and identify a mentor—a seasoned veteran who can provide feedback on your calls and negotiation techniques. Find a personal sales coach to teach you the ropes. </p>
<h2 id="h-perfect-your-digital-profile"><strong>Perfect Your Digital Profile</strong></h2>
<p>Stick to the simple; nix the jargon. As Breaking B2B Founder <a href="https://salesgravy.com/is-your-website-working-as-hard-as-your-sales-team/" rel="nofollow">Sam Dunning</a> says, “Does it pass the Caveman Grunt test?” </p>
<p>Given a few seconds, could a caveman successfully grunt what you do based on your website—or your social media presence—alone?</p>
<p>If not, you’re in trouble. <strong>No one is going to buy from you if they don’t understand what you do or your expertise.</strong> </p>
<p>A website is the online lobby of a business—the introduction to your service or product for potential digital customers. </p>
<p>But take Dunning’s advice one step further and apply it to your Linkedin profile and social media accounts that are <strong>your</strong> lobby to your potential customers.</p>
<p>Lean into the basics: Who are you? What do you do? Why should a customer pick you?</p>
<p>The quality of your messaging can encourage prospects to reach out to <em>you</em> or establish you as a trustworthy source of business.</p>
<p>Create content that positions you as a thought leader and advisor. </p>
<p>Otherwise? Your social presence is useless.</p>
<h2 id="h-wasted-time-is-the-enemy"><strong>Wasted Time is the Enemy</strong></h2>
<p>Time is the one commodity that you can’t replenish. Once it’s gone, it’s gone.</p>
<p>That’s why you <em>must</em> dedicate time to filling your pipeline every week. Protect your Golden Hours at all costs and then <em>use</em> that time wisely to make as many calls as you can.</p>
<p>Whether you’re in the same building or your team includes remote workers, pick a mutual time and start dialing numbers.</p>
<p>As best-selling author and sales expert Jeb Blount put it in a recent <a href="https://salesgravy.com/how-to-motivate-salespeople-to-prospect-consistently-ask-jeb/" rel="nofollow"><em>Ask Jeb</em></a>, “Pick a period of time and say ‘We’re going to run call blocks.’ … Be ready with your list and we’re going to chop wood.” </p>
<p>Eat the frog—carve out specific time to focus on your hardest task of the day. Pull out your pre-prepared call sheet and run it through without distractions. </p>
<p>And always, commit to one more call.</p>
<h2 id="h-sell-hard-step-on-some-toes"><strong>Sell Hard—Step On Some Toes</strong></h2>
<p>KaTom Executive Sales Leader <a href="https://salesgravy.com/coaching-performance-on-the-sales-floor/" rel="nofollow">Charley Bible</a> put it best: “If you’re not stepping on each other’s toes occasionally, then y’all aren’t dancing hard enough.”</p>
<p>Territory and prospect disputes among sales reps will happen—if you’re doing your job right.</p>
<p>Don’t miss out on opportunities by being too much of a stickler for territorial details. </p>
<p>Sure, a rep is covering one market, but that shouldn’t stop inbound prospects from connecting with the first salesperson in line.</p>
<p>Healthy competition drives performance and prevents complacency. It’s the best way to stay sharp and motivated. </p>
<p>If a prospect reaches out, <strong>engage immediately</strong> rather than worrying about boundaries. Challenge your teammates, but never at the expense of the customer‘s experience. </p>
<p>Push harder, be more present, and win the business.</p>
<h2 id="h-hard-work-pays-off-in-deals"><strong>Hard Work Pays Off in Deals</strong></h2>
<p>Success in sales isn’t about luck—it’s about execution. </p>
<p>The reps who commit to the grind, sharpen their skills, and stay disciplined will always outperform those who wing it.</p>
<p>If you’re not refining your approach, protecting your time, and pushing yourself to improve, someone else will—and they’ll win the deals you should have closed.</p>
<p>It’s time to get crystal clear on your messaging, commit to learning (and keep learning), put in the work, and go all in.</p>
<p>And of course, keep listening to <em>The Sales Gravy Podcast</em>!</p>
<p><strong>The sales game rewards those who play to win.</strong></p>
<p>Map out your quarter’s next steps with our FREE <a href="https://salesgravy.com/goalguide/" rel="nofollow">Goal Planning Guide </a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Great advice is everywhere, but most of it is fluff. In sales, you don’t need clichés—you need real strategies that help you win more deals.&lt;/p&gt;
&lt;p&gt;We’ve pulled together five of the biggest game-changing sales tips from the Sales Gravy Podcast so far this year. &lt;/p&gt;
&lt;p&gt;These are proven tactics from top sales pros who know what it takes to close deals, stay sharp, and dominate the competition.&lt;/p&gt;
&lt;p&gt;If you want to crush your numbers, start here. &lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://youtu.be/gmf7YzzlPkQ?feature=shared
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-the-grind-gets-you-gold&#34;&gt;&lt;strong&gt;The Grind Gets You Gold&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;You won’t become a sales expert overnight. &lt;/p&gt;
&lt;p&gt;But you can practice your way to excellence and then—one day—reach elite levels of selling.&lt;/p&gt;
&lt;p&gt;As sales guru &lt;a href=&#34;https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/&#34; rel=&#34;nofollow&#34;&gt;Tony Morris&lt;/a&gt; said, “You get out what you put in. … You don’t have to be the greatest; you’ve got to be the hardest [worker].”&lt;/p&gt;
&lt;p&gt;In other words, be ready to roll up your sleeves and get in the trenches.&lt;/p&gt;
&lt;p&gt;Everyone sees the skills of great athletes, but not everyone considers all the consistent work it took to hit that home run or make that perfect golf swing. Sales success is no different—it’s the result of countless daily reps, not just the big wins.&lt;/p&gt;
&lt;p&gt;Top performers make it all look fluid—like a dance that should be easy to learn. But it’s not. Developing sales acumen takes time and massive effort, plus dedication to the grind.&lt;/p&gt;
&lt;p&gt;You have to dedicate time every day to getting better—no matter what. Practice is an integral part of the grind. Drill your frameworks. Roleplay with mentors. Ask for feedback.&lt;/p&gt;
&lt;p&gt;You have to pick up the phone and make calls no one else will—that’s how you win.&lt;/p&gt;
&lt;p&gt;Don’t give up before you see results. &lt;/p&gt;
&lt;h2 id=&#34;h-you-must-learn-to-sell&#34;&gt;&lt;strong&gt;You Must Learn to Sell&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once you’ve learned the basics, the grind perfects them. But you better start with some solid foundational skills.&lt;/p&gt;
&lt;p&gt;Sales strategist &lt;a href=&#34;https://salesgravy.com/shut-up-and-sell-more-the-power-of-silence/&#34; rel=&#34;nofollow&#34;&gt;Dawnna St. Louis&lt;/a&gt; puts it this way: “The first thing you need to do is learn to sell.”&lt;/p&gt;
&lt;p&gt;Because trying to sell without knowing how to sell is an uphill climb that most never finish.&lt;/p&gt;
&lt;p&gt;Learn to sell, or risk losing everything. It’s an ultimatum that no sales rep can afford to ignore.&lt;/p&gt;
&lt;p&gt;Even the best subject matter experts fail without sales skills. &lt;/p&gt;
&lt;p&gt;Take courses and identify a mentor—a seasoned veteran who can provide feedback on your calls and negotiation techniques. Find a personal sales coach to teach you the ropes. &lt;/p&gt;
&lt;h2 id=&#34;h-perfect-your-digital-profile&#34;&gt;&lt;strong&gt;Perfect Your Digital Profile&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Stick to the simple; nix the jargon. As Breaking B2B Founder &lt;a href=&#34;https://salesgravy.com/is-your-website-working-as-hard-as-your-sales-team/&#34; rel=&#34;nofollow&#34;&gt;Sam Dunning&lt;/a&gt; says, “Does it pass the Caveman Grunt test?” &lt;/p&gt;
&lt;p&gt;Given a few seconds, could a caveman successfully grunt what you do based on your website—or your social media presence—alone?&lt;/p&gt;
&lt;p&gt;If not, you’re in trouble. &lt;strong&gt;No one is going to buy from you if they don’t understand what you do or your expertise.&lt;/strong&gt; &lt;/p&gt;
&lt;p&gt;A website is the online lobby of a business—the introduction to your service or product for potential digital customers. &lt;/p&gt;
&lt;p&gt;But take Dunning’s advice one step further and apply it to your Linkedin profile and social media accounts that are &lt;strong&gt;your&lt;/strong&gt; lobby to your potential customers.&lt;/p&gt;
&lt;p&gt;Lean into the basics: Who are you? What do you do? Why should a customer pick you?&lt;/p&gt;
&lt;p&gt;The quality of your messaging can encourage prospects to reach out to &lt;em&gt;you&lt;/em&gt; or establish you as a trustworthy source of business.&lt;/p&gt;
&lt;p&gt;Create content that positions you as a thought leader and advisor. &lt;/p&gt;
&lt;p&gt;Otherwise? Your social presence is useless.&lt;/p&gt;
&lt;h2 id=&#34;h-wasted-time-is-the-enemy&#34;&gt;&lt;strong&gt;Wasted Time is the Enemy&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Time is the one commodity that you can’t replenish. Once it’s gone, it’s gone.&lt;/p&gt;
&lt;p&gt;That’s why you &lt;em&gt;must&lt;/em&gt; dedicate time to filling your pipeline every week. Protect your Golden Hours at all costs and then &lt;em&gt;use&lt;/em&gt; that time wisely to make as many calls as you can.&lt;/p&gt;
&lt;p&gt;Whether you’re in the same building or your team includes remote workers, pick a mutual time and start dialing numbers.&lt;/p&gt;
&lt;p&gt;As best-selling author and sales expert Jeb Blount put it in a recent &lt;a href=&#34;https://salesgravy.com/how-to-motivate-salespeople-to-prospect-consistently-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Ask Jeb&lt;/em&gt;&lt;/a&gt;, “Pick a period of time and say ‘We’re going to run call blocks.’ … Be ready with your list and we’re going to chop wood.” &lt;/p&gt;
&lt;p&gt;Eat the frog—carve out specific time to focus on your hardest task of the day. Pull out your pre-prepared call sheet and run it through without distractions. &lt;/p&gt;
&lt;p&gt;And always, commit to one more call.&lt;/p&gt;
&lt;h2 id=&#34;h-sell-hard-step-on-some-toes&#34;&gt;&lt;strong&gt;Sell Hard—Step On Some Toes&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;KaTom Executive Sales Leader &lt;a href=&#34;https://salesgravy.com/coaching-performance-on-the-sales-floor/&#34; rel=&#34;nofollow&#34;&gt;Charley Bible&lt;/a&gt; put it best: “If you’re not stepping on each other’s toes occasionally, then y’all aren’t dancing hard enough.”&lt;/p&gt;
&lt;p&gt;Territory and prospect disputes among sales reps will happen—if you’re doing your job right.&lt;/p&gt;
&lt;p&gt;Don’t miss out on opportunities by being too much of a stickler for territorial details. &lt;/p&gt;
&lt;p&gt;Sure, a rep is covering one market, but that shouldn’t stop inbound prospects from connecting with the first salesperson in line.&lt;/p&gt;
&lt;p&gt;Healthy competition drives performance and prevents complacency. It’s the best way to stay sharp and motivated. &lt;/p&gt;
&lt;p&gt;If a prospect reaches out, &lt;strong&gt;engage immediately&lt;/strong&gt; rather than worrying about boundaries. Challenge your teammates, but never at the expense of the customer‘s experience. &lt;/p&gt;
&lt;p&gt;Push harder, be more present, and win the business.&lt;/p&gt;
&lt;h2 id=&#34;h-hard-work-pays-off-in-deals&#34;&gt;&lt;strong&gt;Hard Work Pays Off in Deals&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Success in sales isn’t about luck—it’s about execution. &lt;/p&gt;
&lt;p&gt;The reps who commit to the grind, sharpen their skills, and stay disciplined will always outperform those who wing it.&lt;/p&gt;
&lt;p&gt;If you’re not refining your approach, protecting your time, and pushing yourself to improve, someone else will—and they’ll win the deals you should have closed.&lt;/p&gt;
&lt;p&gt;It’s time to get crystal clear on your messaging, commit to learning (and keep learning), put in the work, and go all in.&lt;/p&gt;
&lt;p&gt;And of course, keep listening to &lt;em&gt;The Sales Gravy Podcast&lt;/em&gt;!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The sales game rewards those who play to win.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Map out your quarter’s next steps with our FREE &lt;a href=&#34;https://salesgravy.com/goalguide/&#34; rel=&#34;nofollow&#34;&gt;Goal Planning Guide &lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/top-5-sales-improvement-tips-from-q1-podcast-episodes/</link>
                <pubDate>Thu, 27 Mar 2025 22:25:00 &#43;0000</pubDate>
                <itunes:duration>841</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Generate Better B2B Leads That Convert (Ask Jeb)</itunes:title>
                <title>How to Generate Better B2B Leads That Convert (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Wes from Flower Mound, Texas, has a familiar challenge: how to attract more &lt;em&gt;qualified&lt;/em&gt; B2B leads and convert them before they slip away. He’s already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality.&lt;/p&gt;
&lt;p&gt;Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-a-multi-channel-strategy-matters&#34;&gt;&lt;strong&gt;Why a Multi-Channel Strategy Matters&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;There’s rarely a single magic trick that &lt;a href=&#34;https://salesgravy.com/nothing-else-matters-if-you-dont-have-enough-leads/&#34;&gt;opens the floodgates&lt;/a&gt; of perfect leads. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. A blend of outbound prospecting, inbound content marketing, and nurturing activities generally works best. The sum of these efforts can accelerate your pipeline more effectively than leaning on one channel alone.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-lead-with-pain-focused-messaging&#34;&gt;&lt;strong&gt;Lead with Pain-Focused Messaging&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you expect busy decision-makers to respond, talk about their pain—not your credentials. It’s easier to draw someone in by asking a question they can’t ignore: “Is high turnover costing you millions in lost productivity?” or “Has rapid growth left your culture in shambles?” The goal is to make them nod in agreement before they realize they’re reading a marketing pitch. That’s when they self-select into your funnel and become receptive to a follow-up call.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-close-the-speed-to-lead-gap&#34;&gt;&lt;strong&gt;Close the Speed-to-Lead Gap&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Wes wanted advice on better leads, but high-quality leads can still go cold if your response lags. Once someone opts in or fills out a form, you have a limited window to capitalize on that interest. Even a 30-minute delay can drop contact rates dramatically.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Set strict targets for response time and measure them.&lt;/li&gt;
&lt;li&gt;Make phone calls the first touch whenever possible, not a generic email.&lt;/li&gt;
&lt;li&gt;Remind them that prospects seeking help have a pressing &lt;a href=&#34;https://salesgravy.com/10-trade-show-lead-follow-up/&#34;&gt;trigger event&lt;/a&gt;—act fast, or they’ll move on.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-enhance-leads-with-thought-leadership-touches&#34;&gt;&lt;strong&gt;Enhance Leads With Thought Leadership Touches&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Because B2B solutions aren’t often top-of-mind until there’s an obvious buying window, thought leadership and content marketing are critical. Position your business as a problem-solver. Short webinars, white papers, or case studies can showcase real transformations you’ve facilitated.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Offer timely webinars on pain points you see trending in your market.&lt;/li&gt;
&lt;li&gt;Gate them with a simple registration form to capture new leads.&lt;/li&gt;
&lt;li&gt;Follow up quickly, ideally within hours, to schedule a deeper conversation.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stay-narrow-on-your-ideal-customer-profile&#34;&gt;&lt;strong&gt;Stay Narrow on Your Ideal Customer Profile&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Wes asked whether to target a handful of organizations deeply or go wide. In B2B, sales randomness is the enemy of effectiveness. Identify the types of companies—size, leadership style, growth trajectory—that consistently need your help. Zero in on those decision-makers who likely hold budget authority, whether that’s a CEO, COO, or line-of-business leader. Aim higher first and multi-thread down later, if needed.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-ace-the-last-mile&#34;&gt;&lt;strong&gt;Ace the Last Mile&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;It’s one thing to get leads in the door and another to turn them into appointments. That “last mile” is where your marketing spend either pays off or gets wasted. By the time leads get to you, they’re often aware of a problem. Your job is to connect that problem to a tangible path forward:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Coach reps to identify the pain, clarify it, and propose a next step.&lt;/li&gt;
&lt;li&gt;Track and revisit call recordings or email exchanges to spot recurring objections.&lt;/li&gt;
&lt;li&gt;If you see a pattern—like pricing concerns—equip your team with a fast, concise way to handle it without sinking the opportunity.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-keep-tweaking-and-testing&#34;&gt;&lt;strong&gt;Keep Tweaking and Testing&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Even the most robust strategy will fade if you aren’t iterating. Launch new ad campaigns in short sprints, measure cost per lead, and pivot quickly if the numbers don’t add up. Tweak email subject lines and social copy. Identify high-potential communities (like certain &lt;a href=&#34;https://salesgravy.com/generate-leads-from-social-media-in-just-10-minutes/&#34;&gt;LinkedIn groups&lt;/a&gt; or niche events) where your target ICP congregates. Expect to experiment regularly to keep your funnel active.&lt;/p&gt;
&lt;p&gt;Generating better B2B leads means speaking directly to your prospects’ pain, providing a fast path to get help, and ensuring your team engages the moment an opportunity appears. Avoid random broad strokes—focus on the segment where you repeatedly succeed. Combine outbound and inbound activities for maximum coverage. Most importantly, never let leads linger. Speed and empathy on the first call often mean the difference between closing a 90% prospect and watching them vanish.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;If you have a question for me, head to&lt;strong&gt; &lt;a href=&#34;https://salesgravy.com/ask&#34;&gt;salesgravy.com/ask&lt;/a&gt; &lt;/strong&gt;and let me know what’s on your mind.&lt;/p&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Wes from Flower Mound, Texas, has a familiar challenge: how to attract more <em>qualified</em> B2B leads and convert them before they slip away. He’s already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality.</p>
<p>Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.</p>
<h2 id="h-why-a-multi-channel-strategy-matters"><strong>Why a Multi-Channel Strategy Matters</strong></h2>
<p>There’s rarely a single magic trick that <a href="https://salesgravy.com/nothing-else-matters-if-you-dont-have-enough-leads/" rel="nofollow">opens the floodgates</a> of perfect leads. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. A blend of outbound prospecting, inbound content marketing, and nurturing activities generally works best. The sum of these efforts can accelerate your pipeline more effectively than leaning on one channel alone.</p>
<h2 id="h-lead-with-pain-focused-messaging"><strong>Lead with Pain-Focused Messaging</strong></h2>
<p>If you expect busy decision-makers to respond, talk about their pain—not your credentials. It’s easier to draw someone in by asking a question they can’t ignore: “Is high turnover costing you millions in lost productivity?” or “Has rapid growth left your culture in shambles?” The goal is to make them nod in agreement before they realize they’re reading a marketing pitch. That’s when they self-select into your funnel and become receptive to a follow-up call.</p>
<h2 id="h-close-the-speed-to-lead-gap"><strong>Close the Speed-to-Lead Gap</strong></h2>
<p>Wes wanted advice on better leads, but high-quality leads can still go cold if your response lags. Once someone opts in or fills out a form, you have a limited window to capitalize on that interest. Even a 30-minute delay can drop contact rates dramatically.</p>
<ul>
<li>Set strict targets for response time and measure them.</li>
<li>Make phone calls the first touch whenever possible, not a generic email.</li>
<li>Remind them that prospects seeking help have a pressing <a href="https://salesgravy.com/10-trade-show-lead-follow-up/" rel="nofollow">trigger event</a>—act fast, or they’ll move on.</li>
</ul>
<h2 id="h-enhance-leads-with-thought-leadership-touches"><strong>Enhance Leads With Thought Leadership Touches</strong></h2>
<p>Because B2B solutions aren’t often top-of-mind until there’s an obvious buying window, thought leadership and content marketing are critical. Position your business as a problem-solver. Short webinars, white papers, or case studies can showcase real transformations you’ve facilitated.</p>
<ul>
<li>Offer timely webinars on pain points you see trending in your market.</li>
<li>Gate them with a simple registration form to capture new leads.</li>
<li>Follow up quickly, ideally within hours, to schedule a deeper conversation.</li>
</ul>
<h2 id="h-stay-narrow-on-your-ideal-customer-profile"><strong>Stay Narrow on Your Ideal Customer Profile</strong></h2>
<p>Wes asked whether to target a handful of organizations deeply or go wide. In B2B, sales randomness is the enemy of effectiveness. Identify the types of companies—size, leadership style, growth trajectory—that consistently need your help. Zero in on those decision-makers who likely hold budget authority, whether that’s a CEO, COO, or line-of-business leader. Aim higher first and multi-thread down later, if needed.</p>
<h2 id="h-ace-the-last-mile"><strong>Ace the Last Mile</strong></h2>
<p>It’s one thing to get leads in the door and another to turn them into appointments. That “last mile” is where your marketing spend either pays off or gets wasted. By the time leads get to you, they’re often aware of a problem. Your job is to connect that problem to a tangible path forward:</p>
<ul>
<li>Coach reps to identify the pain, clarify it, and propose a next step.</li>
<li>Track and revisit call recordings or email exchanges to spot recurring objections.</li>
<li>If you see a pattern—like pricing concerns—equip your team with a fast, concise way to handle it without sinking the opportunity.</li>
</ul>
<h2 id="h-keep-tweaking-and-testing"><strong>Keep Tweaking and Testing</strong></h2>
<p>Even the most robust strategy will fade if you aren’t iterating. Launch new ad campaigns in short sprints, measure cost per lead, and pivot quickly if the numbers don’t add up. Tweak email subject lines and social copy. Identify high-potential communities (like certain <a href="https://salesgravy.com/generate-leads-from-social-media-in-just-10-minutes/" rel="nofollow">LinkedIn groups</a> or niche events) where your target ICP congregates. Expect to experiment regularly to keep your funnel active.</p>
<p>Generating better B2B leads means speaking directly to your prospects’ pain, providing a fast path to get help, and ensuring your team engages the moment an opportunity appears. Avoid random broad strokes—focus on the segment where you repeatedly succeed. Combine outbound and inbound activities for maximum coverage. Most importantly, never let leads linger. Speed and empathy on the first call often mean the difference between closing a 90% prospect and watching them vanish.</p>
<hr/>
<p>If you have a question for me, head to<strong> <a href="https://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a> </strong>and let me know what’s on your mind.</p></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Wes from Flower Mound, Texas, has a familiar challenge: how to attract more &lt;em&gt;qualified&lt;/em&gt; B2B leads and convert them before they slip away. He’s already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality.&lt;/p&gt;
&lt;p&gt;Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.&lt;/p&gt;
&lt;h2 id=&#34;h-why-a-multi-channel-strategy-matters&#34;&gt;&lt;strong&gt;Why a Multi-Channel Strategy Matters&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;There’s rarely a single magic trick that &lt;a href=&#34;https://salesgravy.com/nothing-else-matters-if-you-dont-have-enough-leads/&#34; rel=&#34;nofollow&#34;&gt;opens the floodgates&lt;/a&gt; of perfect leads. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. A blend of outbound prospecting, inbound content marketing, and nurturing activities generally works best. The sum of these efforts can accelerate your pipeline more effectively than leaning on one channel alone.&lt;/p&gt;
&lt;h2 id=&#34;h-lead-with-pain-focused-messaging&#34;&gt;&lt;strong&gt;Lead with Pain-Focused Messaging&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you expect busy decision-makers to respond, talk about their pain—not your credentials. It’s easier to draw someone in by asking a question they can’t ignore: “Is high turnover costing you millions in lost productivity?” or “Has rapid growth left your culture in shambles?” The goal is to make them nod in agreement before they realize they’re reading a marketing pitch. That’s when they self-select into your funnel and become receptive to a follow-up call.&lt;/p&gt;
&lt;h2 id=&#34;h-close-the-speed-to-lead-gap&#34;&gt;&lt;strong&gt;Close the Speed-to-Lead Gap&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Wes wanted advice on better leads, but high-quality leads can still go cold if your response lags. Once someone opts in or fills out a form, you have a limited window to capitalize on that interest. Even a 30-minute delay can drop contact rates dramatically.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Set strict targets for response time and measure them.&lt;/li&gt;
&lt;li&gt;Make phone calls the first touch whenever possible, not a generic email.&lt;/li&gt;
&lt;li&gt;Remind them that prospects seeking help have a pressing &lt;a href=&#34;https://salesgravy.com/10-trade-show-lead-follow-up/&#34; rel=&#34;nofollow&#34;&gt;trigger event&lt;/a&gt;—act fast, or they’ll move on.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-enhance-leads-with-thought-leadership-touches&#34;&gt;&lt;strong&gt;Enhance Leads With Thought Leadership Touches&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Because B2B solutions aren’t often top-of-mind until there’s an obvious buying window, thought leadership and content marketing are critical. Position your business as a problem-solver. Short webinars, white papers, or case studies can showcase real transformations you’ve facilitated.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Offer timely webinars on pain points you see trending in your market.&lt;/li&gt;
&lt;li&gt;Gate them with a simple registration form to capture new leads.&lt;/li&gt;
&lt;li&gt;Follow up quickly, ideally within hours, to schedule a deeper conversation.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-stay-narrow-on-your-ideal-customer-profile&#34;&gt;&lt;strong&gt;Stay Narrow on Your Ideal Customer Profile&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Wes asked whether to target a handful of organizations deeply or go wide. In B2B, sales randomness is the enemy of effectiveness. Identify the types of companies—size, leadership style, growth trajectory—that consistently need your help. Zero in on those decision-makers who likely hold budget authority, whether that’s a CEO, COO, or line-of-business leader. Aim higher first and multi-thread down later, if needed.&lt;/p&gt;
&lt;h2 id=&#34;h-ace-the-last-mile&#34;&gt;&lt;strong&gt;Ace the Last Mile&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;It’s one thing to get leads in the door and another to turn them into appointments. That “last mile” is where your marketing spend either pays off or gets wasted. By the time leads get to you, they’re often aware of a problem. Your job is to connect that problem to a tangible path forward:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Coach reps to identify the pain, clarify it, and propose a next step.&lt;/li&gt;
&lt;li&gt;Track and revisit call recordings or email exchanges to spot recurring objections.&lt;/li&gt;
&lt;li&gt;If you see a pattern—like pricing concerns—equip your team with a fast, concise way to handle it without sinking the opportunity.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-keep-tweaking-and-testing&#34;&gt;&lt;strong&gt;Keep Tweaking and Testing&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Even the most robust strategy will fade if you aren’t iterating. Launch new ad campaigns in short sprints, measure cost per lead, and pivot quickly if the numbers don’t add up. Tweak email subject lines and social copy. Identify high-potential communities (like certain &lt;a href=&#34;https://salesgravy.com/generate-leads-from-social-media-in-just-10-minutes/&#34; rel=&#34;nofollow&#34;&gt;LinkedIn groups&lt;/a&gt; or niche events) where your target ICP congregates. Expect to experiment regularly to keep your funnel active.&lt;/p&gt;
&lt;p&gt;Generating better B2B leads means speaking directly to your prospects’ pain, providing a fast path to get help, and ensuring your team engages the moment an opportunity appears. Avoid random broad strokes—focus on the segment where you repeatedly succeed. Combine outbound and inbound activities for maximum coverage. Most importantly, never let leads linger. Speed and empathy on the first call often mean the difference between closing a 90% prospect and watching them vanish.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;If you have a question for me, head to&lt;strong&gt; &lt;a href=&#34;https://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt; &lt;/strong&gt;and let me know what’s on your mind.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-generate-better-b2b-leads-that-convert-ask-jeb/</link>
                <pubDate>Wed, 26 Mar 2025 03:09:00 &#43;0000</pubDate>
                <itunes:duration>860</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>George Foreman’s Masterclass on Resilience (Money Monday)</itunes:title>
                <title>George Foreman’s Masterclass on Resilience (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;George Foreman gave us a masterclass in resilience, on never giving up. His pivots and comebacks from defeat were legendary. He was a force of nature and one of the greatest boxers, salesmen and personalities the world has ever known.&amp;#160;His inspirational story matters to us because one of the most critical mental disciplines for sales professionals is resilience.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-foreman-s-in-the-mud-moment&#34;&gt;&lt;strong&gt;Foreman’s &amp;#8220;In the Mud&amp;#8221; Moment&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The George Foreman most of us remember, the man with the big charismatic smile selling grills on TV, was a far cry from the young man growing up in poverty in Houston’s Fifth Ward, where lunch was often a mayonnaise sandwich.&amp;#160;&lt;/p&gt;
&lt;p&gt;As a teenager, George was an angry, mean bully who stole from kids at school and was shoplifting and mugging his way through his neighborhood. He was living on the edge, one arrest away from landing in a jail cell and potentially a life behind bars.&lt;/p&gt;
&lt;p&gt;One night, he was lying flat on his face in stinking mud, hiding from the police, when it hit him like a left hook that he was going nowhere like this. It was a moment of truth that changed the trajectory of his life.&lt;/p&gt;
&lt;p&gt;Lying there covered in filth, he made a promise to himself to change his path. He realized that if he wanted to avoid going nowhere, he had to make a massive mindset shift.&amp;#160;&lt;/p&gt;
&lt;p&gt;He enrolled in the Job Corps—a federal program that helps disadvantaged youth pick up real life skills—and soon after discovered boxing. And from that moment on, he replaced petty crime with gloves, replaced street fights with disciplined training, replaced despair with a sense of purpose.&amp;#160;&lt;/p&gt;
&lt;p&gt;This type of mindset shift is exactly what resilience is about. Sometimes you’ve got to face the fact that your old excuses, old habits, or old environment aren’t working for you anymore. And when you decide to do something different—&lt;em&gt;really decide&lt;/em&gt;—you set the stage for everything else that follows.&lt;/p&gt;
&lt;p&gt;That stinking mud moment is where you get real about your situation. It’s where you decide that you’ve had enough and realize that the change you are looking for can only be found inside yourself because that’s &lt;a href=&#34;https://salesgravy.com/entrepreneurial-resilience-in-business-feat-deb-sellinger/&#34;&gt;where resilience comes&lt;/a&gt; from.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-developing-resilience-in-the-face-of-devastating-defeat&#34;&gt;&lt;strong&gt;Developing Resilience in the Face of Devastating Defeat&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once George got serious about boxing, he rocketed to stardom. He won gold in the 1968 Olympics, then tore through the heavyweight division.&amp;#160;&lt;/p&gt;
&lt;p&gt;In one of his most famous fights, he defeated Joe Frazier in just two rounds, creating the iconic moment when Howard Cosell screams, “Down goes Frazier, down goes Frazier, down goes Frazier!” Foreman emerged from that fight as a heavyweight wrecking ball, the unstoppable champion of the world.&lt;/p&gt;
&lt;p&gt;Then, he ran into a wall called Muhammad Ali. Millions of people tuned in to watch Foreman and Ali battle it out in what was hyped as the “Rumble in the Jungle.”&amp;#160;&lt;/p&gt;
&lt;p&gt;Going into the fight, Foreman was the overwhelming favorite. But it was his overconfidence that lulled him into Ali’s famous rope-a-dope strategy. This led to a crushing and embarrassing defeat.&lt;/p&gt;
&lt;p&gt;Ali knocked Foreman out in the eighth round, shocking the world and pulling off the upset of the century. Foreman was humiliated on the global stage. In that moment, he went from being the hardest hitting, baddest man on the planet to an also-ran.&amp;#160;&lt;/p&gt;
&lt;p&gt;Sales and life can be the same way. You might have soared for months, hitting every goal. Then the bottom falls out. The real test isn’t whether you can ride success, but whether you can respond to defeat with resilience. The real question is, will you pick yourself up and make a comeback or fold up like a cheap lawn chair and quit. Will your &lt;a href=&#34;https://salesgravy.com/failure-is-not-a-tattoo-money-monday/&#34;&gt;failure become a tattoo&lt;/a&gt; or temporary bruise?&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-retreat-and-reinvention-the-next-pivot&#34;&gt;&lt;strong&gt;Retreat and Reinvention — The Next Pivot&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;After that loss to Ali, Foreman was devastated. But he continued fighting until at the age of 28, he had a near death experience in Puerto Rico following a loss to Jimmy Young. It was one more lapse into overconfidence in which Foreman failed to prepare for the fight and was taken down by yet another underdog.&amp;#160;&lt;/p&gt;
&lt;p&gt;Following the fight, Foreman collapsed in the locker room suffering from exhaustion and heatstroke. There, in that pivotal moment, after being revived, he became a born-again Christian, and retired from the sport to lead a life as an ordained minister.&amp;#160;&lt;/p&gt;
&lt;p&gt;But sometimes that’s what you need—a chance to heal, refocus, and reconnect with what matters. Resilience doesn’t mean plowing ahead blindly. Sometimes it means taking a step away so you can come back stronger. And that’s exactly what George Foreman did.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-resilience-and-comebacks-nbsp&#34;&gt;&lt;strong&gt;Resilience and Comebacks&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Twenty years after losing to Muhammed Ali, Foreman faced a new challenge. His church was struggling to pay its bills and needed money to build a youth center.&amp;#160;&lt;/p&gt;
&lt;p&gt;Broke and needing money, at 38 years old, he announced what would become one of the most stunning comebacks in sports history. He was returning to the ring&lt;/p&gt;
&lt;p&gt;At his age, he was ancient by boxing standards. People scoffed. Critics laughed, fans were skeptical, but George believed he had another act in him.&lt;/p&gt;
&lt;p&gt;Success didn’t come right away. He fought 30 comeback fights and lost titles to Evander Holyfield and Tommy Morrison.&lt;/p&gt;
&lt;p&gt;But in 1994, Michael Moorer accepted a heavyweight championship bout with Foreman, seeing him as a washed up old man he could easily knockout.&amp;#160;&lt;/p&gt;
&lt;p&gt;Ten rounds into the fight, Foreman—&lt;em&gt;who was wearing the same boxing trunks he had worn when losing to Muhammad Ali 20 years earlier—&lt;/em&gt;landed a devastating blow to Moorer knocking him out to reclaim the heavyweight crown.&amp;#160;&lt;/p&gt;
&lt;p&gt;Then George sank to his knees in the corner and prayed. He was 46 years old.&amp;#160;&lt;/p&gt;
&lt;p&gt;It was an incredible full-circle moment of triumph and redemption that instantly made him a hero to people everywhere. The “washed-up” old man proved to millions that age is just a number.&amp;#160;&lt;/p&gt;
&lt;p&gt;With hard work, faith, and unwavering perseverance, almost anything is possible. You’re never “too old” or “too washed up.” You can &lt;a href=&#34;https://salesgravy.com/mastering-sales-with-agility-feat-steve-drum/&#34;&gt;adapt&lt;/a&gt;, learn new tools, and surprise the doubters.&lt;/p&gt;
&lt;p&gt;Young George Foreman relied on aggressiveness and raw power but overconfidence was his kryptonite. The older, wiser George Foreman flipped the script on his younger, overconfident opponents and fought smarter, pacing himself, patiently waiting for the right moment to land the knockout punch.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-foreman-s-third-act&#34;&gt;&lt;strong&gt;Foreman’s Third Act&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;George Foreman’s three-decade boxing career ended with an incredible record of 76 wins, 5 losses and 68 KOs. But what is most remarkable is that’s not where the story ends.&lt;/p&gt;
&lt;p&gt;After regaining the heavyweight title at age 46, suddenly, Foreman wasn’t just the champ—he was a beloved celebrity. He then leveraged this newfound love and trust along his trademark smile into something that transcended boxing entirely: the George Foreman grill.&amp;#160;&lt;/p&gt;
&lt;p&gt;A whole generation—many who never saw him throw a single punch—came to know him only for that grill. He was on TV constantly—becoming one of the world’s most recognizable people. He even had a television sit-com.&amp;#160;&lt;/p&gt;
&lt;p&gt;Over 100 million George Foreman Grills have sold worldwide, and it still outsells its competitors today. Foreman personally walked away with over $200 million from the endorsement deal (more than Tiger Woods earned from his deal with Nike).&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-get-out-of-the-mud&#34;&gt;&lt;strong&gt;Get Out of the Mud&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;George Foreman was a onetime street kid growing up in poverty who hid in muddy filth to escape the police, a man who suffered humiliating defeats on the world stage, who came back at age 46 to reclaim the heavyweight title, and then became a household icon for healthier cooking and a beloved American hero.&amp;#160;&lt;/p&gt;
&lt;p&gt;George Foreman’s amazing life is a testament to the unstoppable force of resilience.&lt;/p&gt;
&lt;p&gt;If you’re lying in your own stinking mud, this could be your moment of truth. You might be one big pivot away from your own comeback story. But only you can make the choice to stay facedown in the mud or get up, clean up and jump back into the fight.&lt;/p&gt;
&lt;p&gt;Always remember that when it’s time to go home, make one more call. That’s how you stay in the fight and that’s how champions are made.&lt;/p&gt;
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                <description><![CDATA[<p>George Foreman gave us a masterclass in resilience, on never giving up. His pivots and comebacks from defeat were legendary. He was a force of nature and one of the greatest boxers, salesmen and personalities the world has ever known. His inspirational story matters to us because one of the most critical mental disciplines for sales professionals is resilience. </p>
<h2 id="h-foreman-s-in-the-mud-moment"><strong>Foreman’s “In the Mud” Moment</strong></h2>
<p>The George Foreman most of us remember, the man with the big charismatic smile selling grills on TV, was a far cry from the young man growing up in poverty in Houston’s Fifth Ward, where lunch was often a mayonnaise sandwich. </p>
<p>As a teenager, George was an angry, mean bully who stole from kids at school and was shoplifting and mugging his way through his neighborhood. He was living on the edge, one arrest away from landing in a jail cell and potentially a life behind bars.</p>
<p>One night, he was lying flat on his face in stinking mud, hiding from the police, when it hit him like a left hook that he was going nowhere like this. It was a moment of truth that changed the trajectory of his life.</p>
<p>Lying there covered in filth, he made a promise to himself to change his path. He realized that if he wanted to avoid going nowhere, he had to make a massive mindset shift. </p>
<p>He enrolled in the Job Corps—a federal program that helps disadvantaged youth pick up real life skills—and soon after discovered boxing. And from that moment on, he replaced petty crime with gloves, replaced street fights with disciplined training, replaced despair with a sense of purpose. </p>
<p>This type of mindset shift is exactly what resilience is about. Sometimes you’ve got to face the fact that your old excuses, old habits, or old environment aren’t working for you anymore. And when you decide to do something different—<em>really decide</em>—you set the stage for everything else that follows.</p>
<p>That stinking mud moment is where you get real about your situation. It’s where you decide that you’ve had enough and realize that the change you are looking for can only be found inside yourself because that’s <a href="https://salesgravy.com/entrepreneurial-resilience-in-business-feat-deb-sellinger/" rel="nofollow">where resilience comes</a> from. </p>
<h2 id="h-developing-resilience-in-the-face-of-devastating-defeat"><strong>Developing Resilience in the Face of Devastating Defeat</strong></h2>
<p>Once George got serious about boxing, he rocketed to stardom. He won gold in the 1968 Olympics, then tore through the heavyweight division. </p>
<p>In one of his most famous fights, he defeated Joe Frazier in just two rounds, creating the iconic moment when Howard Cosell screams, “Down goes Frazier, down goes Frazier, down goes Frazier!” Foreman emerged from that fight as a heavyweight wrecking ball, the unstoppable champion of the world.</p>
<p>Then, he ran into a wall called Muhammad Ali. Millions of people tuned in to watch Foreman and Ali battle it out in what was hyped as the “Rumble in the Jungle.” </p>
<p>Going into the fight, Foreman was the overwhelming favorite. But it was his overconfidence that lulled him into Ali’s famous rope-a-dope strategy. This led to a crushing and embarrassing defeat.</p>
<p>Ali knocked Foreman out in the eighth round, shocking the world and pulling off the upset of the century. Foreman was humiliated on the global stage. In that moment, he went from being the hardest hitting, baddest man on the planet to an also-ran. </p>
<p>Sales and life can be the same way. You might have soared for months, hitting every goal. Then the bottom falls out. The real test isn’t whether you can ride success, but whether you can respond to defeat with resilience. The real question is, will you pick yourself up and make a comeback or fold up like a cheap lawn chair and quit. Will your <a href="https://salesgravy.com/failure-is-not-a-tattoo-money-monday/" rel="nofollow">failure become a tattoo</a> or temporary bruise? </p>
<h2 id="h-retreat-and-reinvention-the-next-pivot"><strong>Retreat and Reinvention — The Next Pivot</strong></h2>
<p>After that loss to Ali, Foreman was devastated. But he continued fighting until at the age of 28, he had a near death experience in Puerto Rico following a loss to Jimmy Young. It was one more lapse into overconfidence in which Foreman failed to prepare for the fight and was taken down by yet another underdog. </p>
<p>Following the fight, Foreman collapsed in the locker room suffering from exhaustion and heatstroke. There, in that pivotal moment, after being revived, he became a born-again Christian, and retired from the sport to lead a life as an ordained minister. </p>
<p>But sometimes that’s what you need—a chance to heal, refocus, and reconnect with what matters. Resilience doesn’t mean plowing ahead blindly. Sometimes it means taking a step away so you can come back stronger. And that’s exactly what George Foreman did.</p>
<h2 id="h-resilience-and-comebacks-nbsp"><strong>Resilience and Comebacks </strong></h2>
<p>Twenty years after losing to Muhammed Ali, Foreman faced a new challenge. His church was struggling to pay its bills and needed money to build a youth center. </p>
<p>Broke and needing money, at 38 years old, he announced what would become one of the most stunning comebacks in sports history. He was returning to the ring</p>
<p>At his age, he was ancient by boxing standards. People scoffed. Critics laughed, fans were skeptical, but George believed he had another act in him.</p>
<p>Success didn’t come right away. He fought 30 comeback fights and lost titles to Evander Holyfield and Tommy Morrison.</p>
<p>But in 1994, Michael Moorer accepted a heavyweight championship bout with Foreman, seeing him as a washed up old man he could easily knockout. </p>
<p>Ten rounds into the fight, Foreman—<em>who was wearing the same boxing trunks he had worn when losing to Muhammad Ali 20 years earlier—</em>landed a devastating blow to Moorer knocking him out to reclaim the heavyweight crown. </p>
<p>Then George sank to his knees in the corner and prayed. He was 46 years old. </p>
<p>It was an incredible full-circle moment of triumph and redemption that instantly made him a hero to people everywhere. The “washed-up” old man proved to millions that age is just a number. </p>
<p>With hard work, faith, and unwavering perseverance, almost anything is possible. You’re never “too old” or “too washed up.” You can <a href="https://salesgravy.com/mastering-sales-with-agility-feat-steve-drum/" rel="nofollow">adapt</a>, learn new tools, and surprise the doubters.</p>
<p>Young George Foreman relied on aggressiveness and raw power but overconfidence was his kryptonite. The older, wiser George Foreman flipped the script on his younger, overconfident opponents and fought smarter, pacing himself, patiently waiting for the right moment to land the knockout punch.  </p>
<h2 id="h-foreman-s-third-act"><strong>Foreman’s Third Act</strong></h2>
<p>George Foreman’s three-decade boxing career ended with an incredible record of 76 wins, 5 losses and 68 KOs. But what is most remarkable is that’s not where the story ends.</p>
<p>After regaining the heavyweight title at age 46, suddenly, Foreman wasn’t just the champ—he was a beloved celebrity. He then leveraged this newfound love and trust along his trademark smile into something that transcended boxing entirely: the George Foreman grill. </p>
<p>A whole generation—many who never saw him throw a single punch—came to know him only for that grill. He was on TV constantly—becoming one of the world’s most recognizable people. He even had a television sit-com. </p>
<p>Over 100 million George Foreman Grills have sold worldwide, and it still outsells its competitors today. Foreman personally walked away with over $200 million from the endorsement deal (more than Tiger Woods earned from his deal with Nike). </p>
<h2 id="h-get-out-of-the-mud"><strong>Get Out of the Mud</strong></h2>
<p>George Foreman was a onetime street kid growing up in poverty who hid in muddy filth to escape the police, a man who suffered humiliating defeats on the world stage, who came back at age 46 to reclaim the heavyweight title, and then became a household icon for healthier cooking and a beloved American hero. </p>
<p>George Foreman’s amazing life is a testament to the unstoppable force of resilience.</p>
<p>If you’re lying in your own stinking mud, this could be your moment of truth. You might be one big pivot away from your own comeback story. But only you can make the choice to stay facedown in the mud or get up, clean up and jump back into the fight.</p>
<p>Always remember that when it’s time to go home, make one more call. That’s how you stay in the fight and that’s how champions are made.</p>
<hr/>
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                <content:encoded>&lt;p&gt;George Foreman gave us a masterclass in resilience, on never giving up. His pivots and comebacks from defeat were legendary. He was a force of nature and one of the greatest boxers, salesmen and personalities the world has ever known. His inspirational story matters to us because one of the most critical mental disciplines for sales professionals is resilience. &lt;/p&gt;
&lt;h2 id=&#34;h-foreman-s-in-the-mud-moment&#34;&gt;&lt;strong&gt;Foreman’s “In the Mud” Moment&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The George Foreman most of us remember, the man with the big charismatic smile selling grills on TV, was a far cry from the young man growing up in poverty in Houston’s Fifth Ward, where lunch was often a mayonnaise sandwich. &lt;/p&gt;
&lt;p&gt;As a teenager, George was an angry, mean bully who stole from kids at school and was shoplifting and mugging his way through his neighborhood. He was living on the edge, one arrest away from landing in a jail cell and potentially a life behind bars.&lt;/p&gt;
&lt;p&gt;One night, he was lying flat on his face in stinking mud, hiding from the police, when it hit him like a left hook that he was going nowhere like this. It was a moment of truth that changed the trajectory of his life.&lt;/p&gt;
&lt;p&gt;Lying there covered in filth, he made a promise to himself to change his path. He realized that if he wanted to avoid going nowhere, he had to make a massive mindset shift. &lt;/p&gt;
&lt;p&gt;He enrolled in the Job Corps—a federal program that helps disadvantaged youth pick up real life skills—and soon after discovered boxing. And from that moment on, he replaced petty crime with gloves, replaced street fights with disciplined training, replaced despair with a sense of purpose. &lt;/p&gt;
&lt;p&gt;This type of mindset shift is exactly what resilience is about. Sometimes you’ve got to face the fact that your old excuses, old habits, or old environment aren’t working for you anymore. And when you decide to do something different—&lt;em&gt;really decide&lt;/em&gt;—you set the stage for everything else that follows.&lt;/p&gt;
&lt;p&gt;That stinking mud moment is where you get real about your situation. It’s where you decide that you’ve had enough and realize that the change you are looking for can only be found inside yourself because that’s &lt;a href=&#34;https://salesgravy.com/entrepreneurial-resilience-in-business-feat-deb-sellinger/&#34; rel=&#34;nofollow&#34;&gt;where resilience comes&lt;/a&gt; from. &lt;/p&gt;
&lt;h2 id=&#34;h-developing-resilience-in-the-face-of-devastating-defeat&#34;&gt;&lt;strong&gt;Developing Resilience in the Face of Devastating Defeat&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once George got serious about boxing, he rocketed to stardom. He won gold in the 1968 Olympics, then tore through the heavyweight division. &lt;/p&gt;
&lt;p&gt;In one of his most famous fights, he defeated Joe Frazier in just two rounds, creating the iconic moment when Howard Cosell screams, “Down goes Frazier, down goes Frazier, down goes Frazier!” Foreman emerged from that fight as a heavyweight wrecking ball, the unstoppable champion of the world.&lt;/p&gt;
&lt;p&gt;Then, he ran into a wall called Muhammad Ali. Millions of people tuned in to watch Foreman and Ali battle it out in what was hyped as the “Rumble in the Jungle.” &lt;/p&gt;
&lt;p&gt;Going into the fight, Foreman was the overwhelming favorite. But it was his overconfidence that lulled him into Ali’s famous rope-a-dope strategy. This led to a crushing and embarrassing defeat.&lt;/p&gt;
&lt;p&gt;Ali knocked Foreman out in the eighth round, shocking the world and pulling off the upset of the century. Foreman was humiliated on the global stage. In that moment, he went from being the hardest hitting, baddest man on the planet to an also-ran. &lt;/p&gt;
&lt;p&gt;Sales and life can be the same way. You might have soared for months, hitting every goal. Then the bottom falls out. The real test isn’t whether you can ride success, but whether you can respond to defeat with resilience. The real question is, will you pick yourself up and make a comeback or fold up like a cheap lawn chair and quit. Will your &lt;a href=&#34;https://salesgravy.com/failure-is-not-a-tattoo-money-monday/&#34; rel=&#34;nofollow&#34;&gt;failure become a tattoo&lt;/a&gt; or temporary bruise? &lt;/p&gt;
&lt;h2 id=&#34;h-retreat-and-reinvention-the-next-pivot&#34;&gt;&lt;strong&gt;Retreat and Reinvention — The Next Pivot&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;After that loss to Ali, Foreman was devastated. But he continued fighting until at the age of 28, he had a near death experience in Puerto Rico following a loss to Jimmy Young. It was one more lapse into overconfidence in which Foreman failed to prepare for the fight and was taken down by yet another underdog. &lt;/p&gt;
&lt;p&gt;Following the fight, Foreman collapsed in the locker room suffering from exhaustion and heatstroke. There, in that pivotal moment, after being revived, he became a born-again Christian, and retired from the sport to lead a life as an ordained minister. &lt;/p&gt;
&lt;p&gt;But sometimes that’s what you need—a chance to heal, refocus, and reconnect with what matters. Resilience doesn’t mean plowing ahead blindly. Sometimes it means taking a step away so you can come back stronger. And that’s exactly what George Foreman did.&lt;/p&gt;
&lt;h2 id=&#34;h-resilience-and-comebacks-nbsp&#34;&gt;&lt;strong&gt;Resilience and Comebacks &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Twenty years after losing to Muhammed Ali, Foreman faced a new challenge. His church was struggling to pay its bills and needed money to build a youth center. &lt;/p&gt;
&lt;p&gt;Broke and needing money, at 38 years old, he announced what would become one of the most stunning comebacks in sports history. He was returning to the ring&lt;/p&gt;
&lt;p&gt;At his age, he was ancient by boxing standards. People scoffed. Critics laughed, fans were skeptical, but George believed he had another act in him.&lt;/p&gt;
&lt;p&gt;Success didn’t come right away. He fought 30 comeback fights and lost titles to Evander Holyfield and Tommy Morrison.&lt;/p&gt;
&lt;p&gt;But in 1994, Michael Moorer accepted a heavyweight championship bout with Foreman, seeing him as a washed up old man he could easily knockout. &lt;/p&gt;
&lt;p&gt;Ten rounds into the fight, Foreman—&lt;em&gt;who was wearing the same boxing trunks he had worn when losing to Muhammad Ali 20 years earlier—&lt;/em&gt;landed a devastating blow to Moorer knocking him out to reclaim the heavyweight crown. &lt;/p&gt;
&lt;p&gt;Then George sank to his knees in the corner and prayed. He was 46 years old. &lt;/p&gt;
&lt;p&gt;It was an incredible full-circle moment of triumph and redemption that instantly made him a hero to people everywhere. The “washed-up” old man proved to millions that age is just a number. &lt;/p&gt;
&lt;p&gt;With hard work, faith, and unwavering perseverance, almost anything is possible. You’re never “too old” or “too washed up.” You can &lt;a href=&#34;https://salesgravy.com/mastering-sales-with-agility-feat-steve-drum/&#34; rel=&#34;nofollow&#34;&gt;adapt&lt;/a&gt;, learn new tools, and surprise the doubters.&lt;/p&gt;
&lt;p&gt;Young George Foreman relied on aggressiveness and raw power but overconfidence was his kryptonite. The older, wiser George Foreman flipped the script on his younger, overconfident opponents and fought smarter, pacing himself, patiently waiting for the right moment to land the knockout punch.  &lt;/p&gt;
&lt;h2 id=&#34;h-foreman-s-third-act&#34;&gt;&lt;strong&gt;Foreman’s Third Act&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;George Foreman’s three-decade boxing career ended with an incredible record of 76 wins, 5 losses and 68 KOs. But what is most remarkable is that’s not where the story ends.&lt;/p&gt;
&lt;p&gt;After regaining the heavyweight title at age 46, suddenly, Foreman wasn’t just the champ—he was a beloved celebrity. He then leveraged this newfound love and trust along his trademark smile into something that transcended boxing entirely: the George Foreman grill. &lt;/p&gt;
&lt;p&gt;A whole generation—many who never saw him throw a single punch—came to know him only for that grill. He was on TV constantly—becoming one of the world’s most recognizable people. He even had a television sit-com. &lt;/p&gt;
&lt;p&gt;Over 100 million George Foreman Grills have sold worldwide, and it still outsells its competitors today. Foreman personally walked away with over $200 million from the endorsement deal (more than Tiger Woods earned from his deal with Nike). &lt;/p&gt;
&lt;h2 id=&#34;h-get-out-of-the-mud&#34;&gt;&lt;strong&gt;Get Out of the Mud&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;George Foreman was a onetime street kid growing up in poverty who hid in muddy filth to escape the police, a man who suffered humiliating defeats on the world stage, who came back at age 46 to reclaim the heavyweight title, and then became a household icon for healthier cooking and a beloved American hero. &lt;/p&gt;
&lt;p&gt;George Foreman’s amazing life is a testament to the unstoppable force of resilience.&lt;/p&gt;
&lt;p&gt;If you’re lying in your own stinking mud, this could be your moment of truth. You might be one big pivot away from your own comeback story. But only you can make the choice to stay facedown in the mud or get up, clean up and jump back into the fight.&lt;/p&gt;
&lt;p&gt;Always remember that when it’s time to go home, make one more call. That’s how you stay in the fight and that’s how champions are made.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Raise your game, unleash your potential, make the pivot to your next big thing with our FREE &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/goalguide/&#34; rel=&#34;nofollow&#34;&gt;Goal Planning Guide &lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Sun, 23 Mar 2025 22:49:00 &#43;0000</pubDate>
                <itunes:duration>676</itunes:duration>
                
                
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                <itunes:title>Mentorship is the Path to Sales Success</itunes:title>
                <title>Mentorship is the Path to Sales Success</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Wherever you are in your sales journey, you need a mentor—now.&amp;#160;&lt;/p&gt;
&lt;p&gt;If you’re serious about becoming a top performer or want to stay at the top of your game, you need more than just grit and determination. You need a &lt;a href=&#34;https://salesgravy.com/how-to-find-the-right-coach-for-you/&#34;&gt;guide&lt;/a&gt;. A mentor who’s been through the fire and who can help you avoid costly mistakes.&amp;#160;&lt;/p&gt;
&lt;p&gt;Sales expert Tony Morris stands behind the power of mentorship and the impact it can have on confidence in &lt;em&gt;The Sales Gravy Podcast&lt;/em&gt;. Sales is about 80% confidence—you can’t afford to miss out.&lt;/p&gt;
&lt;p&gt;The truth is, the best salespeople aren’t born—they’re built. And behind almost every top closer is a mentor who showed them the ropes.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://youtu.be/QqXHY7ONs_k
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-mentorship-means-a-better-you-period&#34;&gt;&lt;strong&gt;Mentorship Means a Better You. Period.&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let’s imagine you’re new to sales. Or you’ve got some time under your belt. Or maybe you’re a seasoned vet.&lt;/p&gt;
&lt;p&gt;What do you all have in common? You all need a mentor.&lt;/p&gt;
&lt;p&gt;Most salespeople fail not because they lack talent, but because they try to figure everything out on their own. They treat sales like a solo sport when it’s really a team effort.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-when-it-s-all-going-wrong-you-need-help&#34;&gt;&lt;strong&gt;When It’s All Going Wrong, You Need Help&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Take the case of Paul—fresh out of college and hungry to make a name for himself in sales. He had the energy and the drive, but he was missing something critical: guidance.&amp;#160;&lt;/p&gt;
&lt;p&gt;Paul made &lt;a href=&#34;https://salesgravy.com/your-sales-depend-on-your-messaging/&#34;&gt;call after call&lt;/a&gt;, sent countless emails, and chased leads relentlessly. But his close rate was abysmal.&amp;#160;&lt;/p&gt;
&lt;p&gt;He’d get shut down early, lose deals at the negotiation table, and get ghosted by prospects who had initially shown interest.&lt;/p&gt;
&lt;p&gt;But sales isn’t just about following a script—it’s about reading the room.&amp;#160;&lt;/p&gt;
&lt;p&gt;Timing, tone, objection handling, and reading the prospect’s emotional state. That’s where a mentor comes in.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-advice-from-a-veteran-is-key&#34;&gt;&lt;strong&gt;Advice from a Veteran is Key&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;After months of frustration, Paul finally got paired with Mark. Mark was a legend—consistently at the top of the leaderboard, always winning deals that seemed impossible.&amp;#160;&lt;/p&gt;
&lt;p&gt;Mark had also been in the trenches. He’d faced every objection and lost more deals than Paul had even pitched.&lt;/p&gt;
&lt;p&gt;Mark didn’t give Paul a playbook—he gave him a framework. He taught Paul how to listen instead of just hearing. He showed him how to control the flow of a conversation and ask better questions.&amp;#160;&lt;/p&gt;
&lt;p&gt;Mark didn’t just give Paul advice. He let him shadow his calls, debrief after tough conversations, and sharpen his approach through roleplay.&lt;/p&gt;
&lt;p&gt;Within three months, Paul’s close rate skyrocketed. Why? Because Mark showed him what works. Paul didn’t have to figure it out through trial and error—he had a shortcut.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-ask-for-feedback&#34;&gt;&lt;strong&gt;Ask for Feedback&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Positive or negative, feedback makes you a &lt;a href=&#34;https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/&#34;&gt;better closer&lt;/a&gt;. It cuts down your learning curve and sharpens your edge.&lt;/p&gt;
&lt;p&gt;There’s constructive criticism: how to fix your call framework, how your because statement falls flat, how your questions didn’t draw out the prospect’s pain. How your buyer wasn’t in the room&lt;/p&gt;
&lt;p&gt;Then there’s positive feedback—every salesperson’s favorite. What you’re doing &lt;strong&gt;right&lt;/strong&gt; that you can lean into, continue to hone, and repeat.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-three-edges-a-mentor-gives-you&#34;&gt;&lt;strong&gt;Three Edges a Mentor Gives You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Great sales mentors aren’t a dime a dozen. But the guidance they provide is invaluable. Here’s what a mentor gives you:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Pattern Recognition: The best mentors will point out where you’re consistently falling short—so you can fix it and move on.&lt;/li&gt;
&lt;li&gt;Accountability: Mentors keep you on track because they’ll check your progress—and keep you focused on specific goals. When you slip into bad habits, they’ll call you out.&lt;/li&gt;
&lt;li&gt;Emotional Control: Rejection stinks and it’s hard to get over—especially when you’re new to sales. A mentor helps you separate rejection from self-worth so you can bounce back faster.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-master-the-game&#34;&gt;&lt;strong&gt;Master The Game&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s the reality: You can figure sales out on your own. You can take your lumps, learn from failures, and eventually get better.&amp;#160;&lt;/p&gt;
&lt;p&gt;Or you can bypass the struggle by finding a mentor who’s already walked that path.&lt;/p&gt;
&lt;p&gt;Having a mentor isn’t just about getting better at sales—it’s about becoming the kind of person who wins consistently. A good mentor won’t just teach you how to close deals; they’ll teach you how to think like a closer.&lt;/p&gt;
&lt;p&gt;That’s the difference between an average sales career and an elite one. You don’t have to go it alone. Find a mentor. Learn the process. Master the game.&lt;/p&gt;
&lt;p&gt;Need help finding a mentor? We&amp;#8217;ll help you develop a personalized mentoring and coaching path that fits you. Set up a free assessment&amp;#160;here:&amp;#160;&lt;a href=&#34;https://salesgravy.com/coach/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;https://salesgravy.com/coach/&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Wherever you are in your sales journey, you need a mentor—now. </p>
<p>If you’re serious about becoming a top performer or want to stay at the top of your game, you need more than just grit and determination. You need a <a href="https://salesgravy.com/how-to-find-the-right-coach-for-you/" rel="nofollow">guide</a>. A mentor who’s been through the fire and who can help you avoid costly mistakes. </p>
<p>Sales expert Tony Morris stands behind the power of mentorship and the impact it can have on confidence in <em>The Sales Gravy Podcast</em>. Sales is about 80% confidence—you can’t afford to miss out.</p>
<p>The truth is, the best salespeople aren’t born—they’re built. And behind almost every top closer is a mentor who showed them the ropes.</p>
<figure>
<div>
https://youtu.be/QqXHY7ONs_k
</div>
</figure>
<h2 id="h-mentorship-means-a-better-you-period"><strong>Mentorship Means a Better You. Period.</strong></h2>
<p>Let’s imagine you’re new to sales. Or you’ve got some time under your belt. Or maybe you’re a seasoned vet.</p>
<p>What do you all have in common? You all need a mentor.</p>
<p>Most salespeople fail not because they lack talent, but because they try to figure everything out on their own. They treat sales like a solo sport when it’s really a team effort.</p>
<h2 id="h-when-it-s-all-going-wrong-you-need-help"><strong>When It’s All Going Wrong, You Need Help</strong></h2>
<p>Take the case of Paul—fresh out of college and hungry to make a name for himself in sales. He had the energy and the drive, but he was missing something critical: guidance. </p>
<p>Paul made <a href="https://salesgravy.com/your-sales-depend-on-your-messaging/" rel="nofollow">call after call</a>, sent countless emails, and chased leads relentlessly. But his close rate was abysmal. </p>
<p>He’d get shut down early, lose deals at the negotiation table, and get ghosted by prospects who had initially shown interest.</p>
<p>But sales isn’t just about following a script—it’s about reading the room. </p>
<p>Timing, tone, objection handling, and reading the prospect’s emotional state. That’s where a mentor comes in.</p>
<h2 id="h-advice-from-a-veteran-is-key"><strong>Advice from a Veteran is Key</strong></h2>
<p>After months of frustration, Paul finally got paired with Mark. Mark was a legend—consistently at the top of the leaderboard, always winning deals that seemed impossible. </p>
<p>Mark had also been in the trenches. He’d faced every objection and lost more deals than Paul had even pitched.</p>
<p>Mark didn’t give Paul a playbook—he gave him a framework. He taught Paul how to listen instead of just hearing. He showed him how to control the flow of a conversation and ask better questions. </p>
<p>Mark didn’t just give Paul advice. He let him shadow his calls, debrief after tough conversations, and sharpen his approach through roleplay.</p>
<p>Within three months, Paul’s close rate skyrocketed. Why? Because Mark showed him what works. Paul didn’t have to figure it out through trial and error—he had a shortcut.</p>
<h2 id="h-ask-for-feedback"><strong>Ask for Feedback</strong></h2>
<p>Positive or negative, feedback makes you a <a href="https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/" rel="nofollow">better closer</a>. It cuts down your learning curve and sharpens your edge.</p>
<p>There’s constructive criticism: how to fix your call framework, how your because statement falls flat, how your questions didn’t draw out the prospect’s pain. How your buyer wasn’t in the room</p>
<p>Then there’s positive feedback—every salesperson’s favorite. What you’re doing <strong>right</strong> that you can lean into, continue to hone, and repeat. </p>
<h2 id="h-three-edges-a-mentor-gives-you"><strong>Three Edges a Mentor Gives You</strong></h2>
<p>Great sales mentors aren’t a dime a dozen. But the guidance they provide is invaluable. Here’s what a mentor gives you:</p>
<ul>
<li>Pattern Recognition: The best mentors will point out where you’re consistently falling short—so you can fix it and move on.</li>
<li>Accountability: Mentors keep you on track because they’ll check your progress—and keep you focused on specific goals. When you slip into bad habits, they’ll call you out.</li>
<li>Emotional Control: Rejection stinks and it’s hard to get over—especially when you’re new to sales. A mentor helps you separate rejection from self-worth so you can bounce back faster.</li>
</ul>
<h2 id="h-master-the-game"><strong>Master The Game</strong></h2>
<p>Here’s the reality: You can figure sales out on your own. You can take your lumps, learn from failures, and eventually get better. </p>
<p>Or you can bypass the struggle by finding a mentor who’s already walked that path.</p>
<p>Having a mentor isn’t just about getting better at sales—it’s about becoming the kind of person who wins consistently. A good mentor won’t just teach you how to close deals; they’ll teach you how to think like a closer.</p>
<p>That’s the difference between an average sales career and an elite one. You don’t have to go it alone. Find a mentor. Learn the process. Master the game.</p>
<p>Need help finding a mentor? We’ll help you develop a personalized mentoring and coaching path that fits you. Set up a free assessment here: <a href="https://salesgravy.com/coach/" rel="nofollow">https://salesgravy.com/coach/</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Wherever you are in your sales journey, you need a mentor—now. &lt;/p&gt;
&lt;p&gt;If you’re serious about becoming a top performer or want to stay at the top of your game, you need more than just grit and determination. You need a &lt;a href=&#34;https://salesgravy.com/how-to-find-the-right-coach-for-you/&#34; rel=&#34;nofollow&#34;&gt;guide&lt;/a&gt;. A mentor who’s been through the fire and who can help you avoid costly mistakes. &lt;/p&gt;
&lt;p&gt;Sales expert Tony Morris stands behind the power of mentorship and the impact it can have on confidence in &lt;em&gt;The Sales Gravy Podcast&lt;/em&gt;. Sales is about 80% confidence—you can’t afford to miss out.&lt;/p&gt;
&lt;p&gt;The truth is, the best salespeople aren’t born—they’re built. And behind almost every top closer is a mentor who showed them the ropes.&lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://youtu.be/QqXHY7ONs_k
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-mentorship-means-a-better-you-period&#34;&gt;&lt;strong&gt;Mentorship Means a Better You. Period.&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let’s imagine you’re new to sales. Or you’ve got some time under your belt. Or maybe you’re a seasoned vet.&lt;/p&gt;
&lt;p&gt;What do you all have in common? You all need a mentor.&lt;/p&gt;
&lt;p&gt;Most salespeople fail not because they lack talent, but because they try to figure everything out on their own. They treat sales like a solo sport when it’s really a team effort.&lt;/p&gt;
&lt;h2 id=&#34;h-when-it-s-all-going-wrong-you-need-help&#34;&gt;&lt;strong&gt;When It’s All Going Wrong, You Need Help&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Take the case of Paul—fresh out of college and hungry to make a name for himself in sales. He had the energy and the drive, but he was missing something critical: guidance. &lt;/p&gt;
&lt;p&gt;Paul made &lt;a href=&#34;https://salesgravy.com/your-sales-depend-on-your-messaging/&#34; rel=&#34;nofollow&#34;&gt;call after call&lt;/a&gt;, sent countless emails, and chased leads relentlessly. But his close rate was abysmal. &lt;/p&gt;
&lt;p&gt;He’d get shut down early, lose deals at the negotiation table, and get ghosted by prospects who had initially shown interest.&lt;/p&gt;
&lt;p&gt;But sales isn’t just about following a script—it’s about reading the room. &lt;/p&gt;
&lt;p&gt;Timing, tone, objection handling, and reading the prospect’s emotional state. That’s where a mentor comes in.&lt;/p&gt;
&lt;h2 id=&#34;h-advice-from-a-veteran-is-key&#34;&gt;&lt;strong&gt;Advice from a Veteran is Key&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;After months of frustration, Paul finally got paired with Mark. Mark was a legend—consistently at the top of the leaderboard, always winning deals that seemed impossible. &lt;/p&gt;
&lt;p&gt;Mark had also been in the trenches. He’d faced every objection and lost more deals than Paul had even pitched.&lt;/p&gt;
&lt;p&gt;Mark didn’t give Paul a playbook—he gave him a framework. He taught Paul how to listen instead of just hearing. He showed him how to control the flow of a conversation and ask better questions. &lt;/p&gt;
&lt;p&gt;Mark didn’t just give Paul advice. He let him shadow his calls, debrief after tough conversations, and sharpen his approach through roleplay.&lt;/p&gt;
&lt;p&gt;Within three months, Paul’s close rate skyrocketed. Why? Because Mark showed him what works. Paul didn’t have to figure it out through trial and error—he had a shortcut.&lt;/p&gt;
&lt;h2 id=&#34;h-ask-for-feedback&#34;&gt;&lt;strong&gt;Ask for Feedback&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Positive or negative, feedback makes you a &lt;a href=&#34;https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/&#34; rel=&#34;nofollow&#34;&gt;better closer&lt;/a&gt;. It cuts down your learning curve and sharpens your edge.&lt;/p&gt;
&lt;p&gt;There’s constructive criticism: how to fix your call framework, how your because statement falls flat, how your questions didn’t draw out the prospect’s pain. How your buyer wasn’t in the room&lt;/p&gt;
&lt;p&gt;Then there’s positive feedback—every salesperson’s favorite. What you’re doing &lt;strong&gt;right&lt;/strong&gt; that you can lean into, continue to hone, and repeat. &lt;/p&gt;
&lt;h2 id=&#34;h-three-edges-a-mentor-gives-you&#34;&gt;&lt;strong&gt;Three Edges a Mentor Gives You&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Great sales mentors aren’t a dime a dozen. But the guidance they provide is invaluable. Here’s what a mentor gives you:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Pattern Recognition: The best mentors will point out where you’re consistently falling short—so you can fix it and move on.&lt;/li&gt;
&lt;li&gt;Accountability: Mentors keep you on track because they’ll check your progress—and keep you focused on specific goals. When you slip into bad habits, they’ll call you out.&lt;/li&gt;
&lt;li&gt;Emotional Control: Rejection stinks and it’s hard to get over—especially when you’re new to sales. A mentor helps you separate rejection from self-worth so you can bounce back faster.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-master-the-game&#34;&gt;&lt;strong&gt;Master The Game&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Here’s the reality: You can figure sales out on your own. You can take your lumps, learn from failures, and eventually get better. &lt;/p&gt;
&lt;p&gt;Or you can bypass the struggle by finding a mentor who’s already walked that path.&lt;/p&gt;
&lt;p&gt;Having a mentor isn’t just about getting better at sales—it’s about becoming the kind of person who wins consistently. A good mentor won’t just teach you how to close deals; they’ll teach you how to think like a closer.&lt;/p&gt;
&lt;p&gt;That’s the difference between an average sales career and an elite one. You don’t have to go it alone. Find a mentor. Learn the process. Master the game.&lt;/p&gt;
&lt;p&gt;Need help finding a mentor? We’ll help you develop a personalized mentoring and coaching path that fits you. Set up a free assessment here: &lt;a href=&#34;https://salesgravy.com/coach/&#34; rel=&#34;nofollow&#34;&gt;https://salesgravy.com/coach/&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/mentorship-is-the-path-to-sales-success/</link>
                <pubDate>Thu, 20 Mar 2025 20:30:00 &#43;0000</pubDate>
                <itunes:duration>2746</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Get New Sales Reps Cold Calling and Building Pipe Faster (Ask Jeb)</itunes:title>
                <title>How to Get New Sales Reps Cold Calling and Building Pipe Faster (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Gaius, who runs an insurance brokerage in Ohio wants to know how to get his new sales agents &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34;&gt;cold calling&lt;/a&gt; and building pipeline &lt;em&gt;earlier&lt;/em&gt; in their training cycle, without making them feel overwhelmed and sabotaging their confidence.&lt;/p&gt;
&lt;p&gt;If you’ve ever hired a sales class or tried to ramp up new hires in an industry with complex products or strict guidelines, you’ll relate to Gaius’s dilemma. Below, you’ll find the key takeaways from our conversation on accelerating new rep success, establishing realistic expectations, and blending company marketing with individual agent prospecting efforts.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-challenge-new-hires-big-learning-curves&#34;&gt;&lt;strong&gt;The Challenge: New Hires, Big Learning Curves&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Gaius plans to hire new property-casualty agents in classes of four, each going through about 3–4 months of training. During that time, they have to learn multiple carriers, underwriting guidelines, and compliance rules so they don’t accidentally write poor-fit policies or lose deals over technicalities.&lt;/p&gt;
&lt;p&gt;It’s crucial they build confidence before being “thrown to the wolves.”&lt;/p&gt;
&lt;p&gt;But here’s the catch: If new hires &lt;em&gt;only&lt;/em&gt; focus on product and system knowledge for months, their pipeline remains empty. By the time they’re “ready” to sell, they’ll be way behind on prospecting —and might even lose that DAy One enthusiasm for building relationships.&lt;/p&gt;
&lt;p&gt;The question is, how soon can they start generating leads and setting up sales conversations?&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-pipeline-activities-can-t-wait&#34;&gt;&lt;strong&gt;Why Pipeline Activities Can’t Wait&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;As I shared with Gaius, I’ve seen many companies assume new reps aren’t “ready” to prospect until they’ve absorbed the entire knowledge library. Yet waiting too long to do real sales activities can backfire.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-early-wins-boost-confidence&#34;&gt;&lt;strong&gt;Early Wins Boost Confidence&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If new hires can set even a few appointments or pass warm leads to experienced agents, it gives them a sense of accomplishment. That momentum helps them stick with the grind of more complex training.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-practical-learning-beats-textbook-learning&#34;&gt;&lt;strong&gt;Practical Learning Beats Textbook Learning&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;In industries with loads of carriers and underwriting rules, real-life sales scenarios actually teach new reps faster than purely theoretical training. Once they’ve got a potential client on the hook, the rep has &lt;em&gt;motivation&lt;/em&gt; to find the answers.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-improved-onboarding-speed&#34;&gt;&lt;strong&gt;Improved Onboarding Speed&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Companies that mix early pipeline-building with supported team selling often see new hires reach quota faster—sometimes shaving weeks or months off the usual ramp-up. And yes, there’s a risk of missteps. But that’s where a collaborative culture (“sell as a team”) ensures mistakes become teachable moments, not deal-killers.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-team-selling-approach&#34;&gt;&lt;strong&gt;The Team-Selling Approach&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When new agents don’t have full carrier knowledge, they’ll naturally hit roadblocks. How do you keep them from burning deals (and morale)?&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-encourage-hand-raises&#34;&gt;&lt;strong&gt;Encourage “Hand-Raises”&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If a new rep snags an interested customer, let them wave the flag: &lt;em&gt;“Hey, I have a lead who needs home and auto coverage. Here’s what they’re telling me. What do I do?”&lt;/em&gt; Then a veteran agent or manager steps in to guide the quote or finalize the sale, with the rookie learning through an actual client scenario.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-shared-commissions&#34;&gt;&lt;strong&gt;Shared Commissions&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Make sure new reps see a direct benefit. If they hand off a deal, they might get a partial commission or spiff for their contribution. Over time, they’ll rely less on help—but they’re still building pipeline from Day One.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-hands-on-coaching&#34;&gt;&lt;strong&gt;Hands-On Coaching&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Each real conversation is a goldmine for &lt;a href=&#34;https://salesgravy.com/improve-sales-performance-with-coaching/&#34;&gt;coaching&lt;/a&gt;. The rep sees how an experienced teammate answers tricky questions, navigates underwriting guidelines, and pivots between carriers. It’s in-the-field training, not just theoretical.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-structuring-training-prospecting&#34;&gt;&lt;strong&gt;Structuring Training &#43; Prospecting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Gaius is worried that his new agents need a full 3–4 months before picking up the phone. The short answer is &lt;strong&gt;no&lt;/strong&gt;. They can start small while still in training. Here’s how:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-a-few-leads-a-day&#34;&gt;&lt;strong&gt;A Few Leads a Day&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Instead of waiting for them to finish product modules, drip leads early. Let them call 5 or 10 leads each morning, focusing on booking appointments (rather than doing in-depth quoting). This keeps them from drowning in complexity, but still gives them “real world” prospects.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-scheduled-ask-an-expert-blocks&#34;&gt;&lt;strong&gt;Scheduled “Ask an Expert” Blocks&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Have daily or weekly times when a senior agent or manager is free for quick consults. The new hire can pop in with, “Client says they recently replaced their roof but not the plumbing—what do I do?” That immediate feedback cements knowledge better than PowerPoint slides ever could.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-clear-milestones&#34;&gt;&lt;strong&gt;Clear Milestones:&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Map out 3 months of onboarding with explicit checkboxes:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Month 1&lt;/strong&gt;: Master basic call scripting, do 5 calls/day, practice “hand-off” protocol if a lead is hot.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Month 2&lt;/strong&gt;: Increase calls to 10/day, conduct partial quoting for simpler cases, attend 2 coaching sessions/week.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Month 3&lt;/strong&gt;: Sell with minimal assistance, handle common underwriting scenarios, start building personal brand on social media.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-pairing-company-marketing-with-individual-agent-efforts&#34;&gt;&lt;strong&gt;Pairing Company Marketing with Individual Agent Efforts&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The second big question: How do you blend your brokerage’s formal marketing activities (like brand campaigns or leads from your website) with each agent’s personal prospecting?&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-provide-starting-leads&#34;&gt;&lt;strong&gt;Provide Starting Leads&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you’re running ads or generating inbound leads, new hires can cut their teeth on less-coveted prospects (like “closed/lost” or older leads). Let them gain confidence responding to these, then earn the right to handle prime leads.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-build-personal-brands&#34;&gt;&lt;strong&gt;Build Personal Brands&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;In B2C insurance, it’s often about relationships. Encourage new reps to network in their communities, join local groups, and use social media responsibly (respecting all compliance rules). If your agency runs a local radio ad, for instance, your new hires can promote that talking point when they connect with neighbors or friends.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-content-library&#34;&gt;&lt;strong&gt;Content Library&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Arm them with digital and print assets they can share on their own channels – e.g., short videos on “Top 3 Mistakes in Home Insurance,” or infographics about “Why You Need More Than Minimum Auto Coverage.” Make it easy for them to align with the company’s brand while showcasing their personal touch.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-accountability-and-metrics&#34;&gt;&lt;strong&gt;Accountability and Metrics&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Set targets. For example, “Attend 2 local networking events each month, post weekly on social media about a relevant insurance tip, schedule 3 coffee meetups with new community contacts, etc.” Pair that with your marketing team’s leads to create a one-two punch.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-reaping-the-benefits-of-faster-pipeline-growth&#34;&gt;&lt;strong&gt;Reaping the Benefits of Faster Pipeline Growth&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you let new agents “wait” for months before prospecting, you risk:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Lost Momentum&lt;/strong&gt;: They might lose confidence or develop call reluctance if they’re not used to consistent outreach.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Zero Early Wins&lt;/strong&gt;: Without a single success story in the first few months, new hires feel pressure, question themselves, and sometimes churn.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Delayed Revenue&lt;/strong&gt;: The longer it takes a new rep to start building pipeline, the fewer deals you close in that critical first year.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;On the flip side, training them to prospect earlier (even if just setting appointments for someone else) provides real sales experience right away. They see how the process works end-to-end, gain incremental confidence, and bring in revenue sooner.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-final-thoughts-onboarding-for-early-success&#34;&gt;&lt;strong&gt;Final Thoughts: Onboarding for Early Success&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the biggest challenges for sales leaders and executives is getting new salespeople ramped up faster.&amp;#160;An unproductive sales head is costly, draining the P&amp;#38;L. So, getting them prospecting, filling their pipeline, and making those &lt;a href=&#34;https://www.salesgravy.university/courses/sales-coaching-techniques-for-outbound-prospecting-calls&#34;&gt;cold calls&lt;/a&gt; quickly is crucial.&amp;#160;&lt;/p&gt;
&lt;p&gt;At Sales Gravy, we believe in getting new hires on the phone as soon as possible—within their first week.&amp;#160;By starting with a few leads and gradually increasing their call volume, we build their confidence and get them productive faster. Remember, a long onboarding process delays success. So pull that band-aid off quickly and start building pipelines from day one.&lt;/p&gt;
&lt;p&gt;If you’re serious about accelerating new rep success, don’t quarantine them in a training bubble. Integrate real-world prospecting early. Show them that pipeline building is the lifeblood of the agency—and get them excited about bridging their education with on-the-ground sales.&lt;/p&gt;
&lt;p&gt;Likewise, unify your company marketing with each agent’s personal outreach. Give them guidelines, brand assets, and expectations around networking and social media. Encourage them to talk about your brand in everyday life, and to rely on your marketing team for ongoing support.&lt;/p&gt;
&lt;p&gt;Because here’s the truth: In property and casualty insurance—or any complex field—a new hire can’t master everything in a few weeks. But if you wait until they’re “100% ready” before making calls, you’ll sabotage the ramp-up process and miss countless early opportunities. Let them start early, &lt;em&gt;help&lt;/em&gt; them as a team, and watch as they transform into confident, quota-busting agents.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Need help with your new hire sales onboarding process? Download our FREE guide: &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/small-biz-guide-sales-training/&#34;&gt;The Small Business Owner&amp;#8217;s Guide to Sales Training&amp;#160;&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Gaius, who runs an insurance brokerage in Ohio wants to know how to get his new sales agents <a href="https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/" rel="nofollow">cold calling</a> and building pipeline <em>earlier</em> in their training cycle, without making them feel overwhelmed and sabotaging their confidence.</p>
<p>If you’ve ever hired a sales class or tried to ramp up new hires in an industry with complex products or strict guidelines, you’ll relate to Gaius’s dilemma. Below, you’ll find the key takeaways from our conversation on accelerating new rep success, establishing realistic expectations, and blending company marketing with individual agent prospecting efforts.</p>
<h2 id="h-the-challenge-new-hires-big-learning-curves"><strong>The Challenge: New Hires, Big Learning Curves</strong></h2>
<p>Gaius plans to hire new property-casualty agents in classes of four, each going through about 3–4 months of training. During that time, they have to learn multiple carriers, underwriting guidelines, and compliance rules so they don’t accidentally write poor-fit policies or lose deals over technicalities.</p>
<p>It’s crucial they build confidence before being “thrown to the wolves.”</p>
<p>But here’s the catch: If new hires <em>only</em> focus on product and system knowledge for months, their pipeline remains empty. By the time they’re “ready” to sell, they’ll be way behind on prospecting —and might even lose that DAy One enthusiasm for building relationships.</p>
<p>The question is, how soon can they start generating leads and setting up sales conversations?</p>
<h2 id="h-why-pipeline-activities-can-t-wait"><strong>Why Pipeline Activities Can’t Wait</strong></h2>
<p>As I shared with Gaius, I’ve seen many companies assume new reps aren’t “ready” to prospect until they’ve absorbed the entire knowledge library. Yet waiting too long to do real sales activities can backfire.</p>
<h3 id="h-early-wins-boost-confidence"><strong>Early Wins Boost Confidence</strong></h3>
<p>If new hires can set even a few appointments or pass warm leads to experienced agents, it gives them a sense of accomplishment. That momentum helps them stick with the grind of more complex training.</p>
<h3 id="h-practical-learning-beats-textbook-learning"><strong>Practical Learning Beats Textbook Learning</strong></h3>
<p>In industries with loads of carriers and underwriting rules, real-life sales scenarios actually teach new reps faster than purely theoretical training. Once they’ve got a potential client on the hook, the rep has <em>motivation</em> to find the answers.</p>
<h3 id="h-improved-onboarding-speed"><strong>Improved Onboarding Speed</strong></h3>
<p>Companies that mix early pipeline-building with supported team selling often see new hires reach quota faster—sometimes shaving weeks or months off the usual ramp-up. And yes, there’s a risk of missteps. But that’s where a collaborative culture (“sell as a team”) ensures mistakes become teachable moments, not deal-killers.</p>
<h2 id="h-the-team-selling-approach"><strong>The Team-Selling Approach</strong></h2>
<p>When new agents don’t have full carrier knowledge, they’ll naturally hit roadblocks. How do you keep them from burning deals (and morale)?</p>
<h3 id="h-encourage-hand-raises"><strong>Encourage “Hand-Raises”</strong></h3>
<p>If a new rep snags an interested customer, let them wave the flag: <em>“Hey, I have a lead who needs home and auto coverage. Here’s what they’re telling me. What do I do?”</em> Then a veteran agent or manager steps in to guide the quote or finalize the sale, with the rookie learning through an actual client scenario.</p>
<h3 id="h-shared-commissions"><strong>Shared Commissions</strong></h3>
<p>Make sure new reps see a direct benefit. If they hand off a deal, they might get a partial commission or spiff for their contribution. Over time, they’ll rely less on help—but they’re still building pipeline from Day One.</p>
<h3 id="h-hands-on-coaching"><strong>Hands-On Coaching</strong></h3>
<p>Each real conversation is a goldmine for <a href="https://salesgravy.com/improve-sales-performance-with-coaching/" rel="nofollow">coaching</a>. The rep sees how an experienced teammate answers tricky questions, navigates underwriting guidelines, and pivots between carriers. It’s in-the-field training, not just theoretical.</p>
<h2 id="h-structuring-training-prospecting"><strong>Structuring Training + Prospecting</strong></h2>
<p>Gaius is worried that his new agents need a full 3–4 months before picking up the phone. The short answer is <strong>no</strong>. They can start small while still in training. Here’s how:</p>
<h3 id="h-a-few-leads-a-day"><strong>A Few Leads a Day</strong></h3>
<p>Instead of waiting for them to finish product modules, drip leads early. Let them call 5 or 10 leads each morning, focusing on booking appointments (rather than doing in-depth quoting). This keeps them from drowning in complexity, but still gives them “real world” prospects.</p>
<h2 id="h-scheduled-ask-an-expert-blocks"><strong>Scheduled “Ask an Expert” Blocks</strong></h2>
<p>Have daily or weekly times when a senior agent or manager is free for quick consults. The new hire can pop in with, “Client says they recently replaced their roof but not the plumbing—what do I do?” That immediate feedback cements knowledge better than PowerPoint slides ever could.</p>
<h3 id="h-clear-milestones"><strong>Clear Milestones:</strong></h3>
<p>Map out 3 months of onboarding with explicit checkboxes:</p>
<ul>
<li><strong>Month 1</strong>: Master basic call scripting, do 5 calls/day, practice “hand-off” protocol if a lead is hot.</li>
<li><strong>Month 2</strong>: Increase calls to 10/day, conduct partial quoting for simpler cases, attend 2 coaching sessions/week.</li>
<li><strong>Month 3</strong>: Sell with minimal assistance, handle common underwriting scenarios, start building personal brand on social media.</li>
</ul>
<h2 id="h-pairing-company-marketing-with-individual-agent-efforts"><strong>Pairing Company Marketing with Individual Agent Efforts</strong></h2>
<p>The second big question: How do you blend your brokerage’s formal marketing activities (like brand campaigns or leads from your website) with each agent’s personal prospecting?</p>
<h3 id="h-provide-starting-leads"><strong>Provide Starting Leads</strong></h3>
<p>If you’re running ads or generating inbound leads, new hires can cut their teeth on less-coveted prospects (like “closed/lost” or older leads). Let them gain confidence responding to these, then earn the right to handle prime leads.</p>
<h3 id="h-build-personal-brands"><strong>Build Personal Brands</strong></h3>
<p>In B2C insurance, it’s often about relationships. Encourage new reps to network in their communities, join local groups, and use social media responsibly (respecting all compliance rules). If your agency runs a local radio ad, for instance, your new hires can promote that talking point when they connect with neighbors or friends.</p>
<h3 id="h-content-library"><strong>Content Library</strong></h3>
<p>Arm them with digital and print assets they can share on their own channels – e.g., short videos on “Top 3 Mistakes in Home Insurance,” or infographics about “Why You Need More Than Minimum Auto Coverage.” Make it easy for them to align with the company’s brand while showcasing their personal touch.</p>
<h3 id="h-accountability-and-metrics"><strong>Accountability and Metrics</strong></h3>
<p>Set targets. For example, “Attend 2 local networking events each month, post weekly on social media about a relevant insurance tip, schedule 3 coffee meetups with new community contacts, etc.” Pair that with your marketing team’s leads to create a one-two punch.</p>
<h2 id="h-reaping-the-benefits-of-faster-pipeline-growth"><strong>Reaping the Benefits of Faster Pipeline Growth</strong></h2>
<p>When you let new agents “wait” for months before prospecting, you risk:</p>
<ul>
<li><strong>Lost Momentum</strong>: They might lose confidence or develop call reluctance if they’re not used to consistent outreach.</li>
<li><strong>Zero Early Wins</strong>: Without a single success story in the first few months, new hires feel pressure, question themselves, and sometimes churn.</li>
<li><strong>Delayed Revenue</strong>: The longer it takes a new rep to start building pipeline, the fewer deals you close in that critical first year.</li>
</ul>
<p>On the flip side, training them to prospect earlier (even if just setting appointments for someone else) provides real sales experience right away. They see how the process works end-to-end, gain incremental confidence, and bring in revenue sooner.</p>
<h2 id="h-final-thoughts-onboarding-for-early-success"><strong>Final Thoughts: Onboarding for Early Success</strong></h2>
<p>One of the biggest challenges for sales leaders and executives is getting new salespeople ramped up faster. An unproductive sales head is costly, draining the P&amp;L. So, getting them prospecting, filling their pipeline, and making those <a href="https://www.salesgravy.university/courses/sales-coaching-techniques-for-outbound-prospecting-calls" rel="nofollow">cold calls</a> quickly is crucial. </p>
<p>At Sales Gravy, we believe in getting new hires on the phone as soon as possible—within their first week. By starting with a few leads and gradually increasing their call volume, we build their confidence and get them productive faster. Remember, a long onboarding process delays success. So pull that band-aid off quickly and start building pipelines from day one.</p>
<p>If you’re serious about accelerating new rep success, don’t quarantine them in a training bubble. Integrate real-world prospecting early. Show them that pipeline building is the lifeblood of the agency—and get them excited about bridging their education with on-the-ground sales.</p>
<p>Likewise, unify your company marketing with each agent’s personal outreach. Give them guidelines, brand assets, and expectations around networking and social media. Encourage them to talk about your brand in everyday life, and to rely on your marketing team for ongoing support.</p>
<p>Because here’s the truth: In property and casualty insurance—or any complex field—a new hire can’t master everything in a few weeks. But if you wait until they’re “100% ready” before making calls, you’ll sabotage the ramp-up process and miss countless early opportunities. Let them start early, <em>help</em> them as a team, and watch as they transform into confident, quota-busting agents.</p>
<hr/>
<p>Need help with your new hire sales onboarding process? Download our FREE guide: <strong><a href="https://salesgravy.com/small-biz-guide-sales-training/" rel="nofollow">The Small Business Owner’s Guide to Sales Training </a></strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Gaius, who runs an insurance brokerage in Ohio wants to know how to get his new sales agents &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34; rel=&#34;nofollow&#34;&gt;cold calling&lt;/a&gt; and building pipeline &lt;em&gt;earlier&lt;/em&gt; in their training cycle, without making them feel overwhelmed and sabotaging their confidence.&lt;/p&gt;
&lt;p&gt;If you’ve ever hired a sales class or tried to ramp up new hires in an industry with complex products or strict guidelines, you’ll relate to Gaius’s dilemma. Below, you’ll find the key takeaways from our conversation on accelerating new rep success, establishing realistic expectations, and blending company marketing with individual agent prospecting efforts.&lt;/p&gt;
&lt;h2 id=&#34;h-the-challenge-new-hires-big-learning-curves&#34;&gt;&lt;strong&gt;The Challenge: New Hires, Big Learning Curves&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Gaius plans to hire new property-casualty agents in classes of four, each going through about 3–4 months of training. During that time, they have to learn multiple carriers, underwriting guidelines, and compliance rules so they don’t accidentally write poor-fit policies or lose deals over technicalities.&lt;/p&gt;
&lt;p&gt;It’s crucial they build confidence before being “thrown to the wolves.”&lt;/p&gt;
&lt;p&gt;But here’s the catch: If new hires &lt;em&gt;only&lt;/em&gt; focus on product and system knowledge for months, their pipeline remains empty. By the time they’re “ready” to sell, they’ll be way behind on prospecting —and might even lose that DAy One enthusiasm for building relationships.&lt;/p&gt;
&lt;p&gt;The question is, how soon can they start generating leads and setting up sales conversations?&lt;/p&gt;
&lt;h2 id=&#34;h-why-pipeline-activities-can-t-wait&#34;&gt;&lt;strong&gt;Why Pipeline Activities Can’t Wait&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;As I shared with Gaius, I’ve seen many companies assume new reps aren’t “ready” to prospect until they’ve absorbed the entire knowledge library. Yet waiting too long to do real sales activities can backfire.&lt;/p&gt;
&lt;h3 id=&#34;h-early-wins-boost-confidence&#34;&gt;&lt;strong&gt;Early Wins Boost Confidence&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If new hires can set even a few appointments or pass warm leads to experienced agents, it gives them a sense of accomplishment. That momentum helps them stick with the grind of more complex training.&lt;/p&gt;
&lt;h3 id=&#34;h-practical-learning-beats-textbook-learning&#34;&gt;&lt;strong&gt;Practical Learning Beats Textbook Learning&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;In industries with loads of carriers and underwriting rules, real-life sales scenarios actually teach new reps faster than purely theoretical training. Once they’ve got a potential client on the hook, the rep has &lt;em&gt;motivation&lt;/em&gt; to find the answers.&lt;/p&gt;
&lt;h3 id=&#34;h-improved-onboarding-speed&#34;&gt;&lt;strong&gt;Improved Onboarding Speed&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Companies that mix early pipeline-building with supported team selling often see new hires reach quota faster—sometimes shaving weeks or months off the usual ramp-up. And yes, there’s a risk of missteps. But that’s where a collaborative culture (“sell as a team”) ensures mistakes become teachable moments, not deal-killers.&lt;/p&gt;
&lt;h2 id=&#34;h-the-team-selling-approach&#34;&gt;&lt;strong&gt;The Team-Selling Approach&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When new agents don’t have full carrier knowledge, they’ll naturally hit roadblocks. How do you keep them from burning deals (and morale)?&lt;/p&gt;
&lt;h3 id=&#34;h-encourage-hand-raises&#34;&gt;&lt;strong&gt;Encourage “Hand-Raises”&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If a new rep snags an interested customer, let them wave the flag: &lt;em&gt;“Hey, I have a lead who needs home and auto coverage. Here’s what they’re telling me. What do I do?”&lt;/em&gt; Then a veteran agent or manager steps in to guide the quote or finalize the sale, with the rookie learning through an actual client scenario.&lt;/p&gt;
&lt;h3 id=&#34;h-shared-commissions&#34;&gt;&lt;strong&gt;Shared Commissions&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Make sure new reps see a direct benefit. If they hand off a deal, they might get a partial commission or spiff for their contribution. Over time, they’ll rely less on help—but they’re still building pipeline from Day One.&lt;/p&gt;
&lt;h3 id=&#34;h-hands-on-coaching&#34;&gt;&lt;strong&gt;Hands-On Coaching&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Each real conversation is a goldmine for &lt;a href=&#34;https://salesgravy.com/improve-sales-performance-with-coaching/&#34; rel=&#34;nofollow&#34;&gt;coaching&lt;/a&gt;. The rep sees how an experienced teammate answers tricky questions, navigates underwriting guidelines, and pivots between carriers. It’s in-the-field training, not just theoretical.&lt;/p&gt;
&lt;h2 id=&#34;h-structuring-training-prospecting&#34;&gt;&lt;strong&gt;Structuring Training &#43; Prospecting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Gaius is worried that his new agents need a full 3–4 months before picking up the phone. The short answer is &lt;strong&gt;no&lt;/strong&gt;. They can start small while still in training. Here’s how:&lt;/p&gt;
&lt;h3 id=&#34;h-a-few-leads-a-day&#34;&gt;&lt;strong&gt;A Few Leads a Day&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Instead of waiting for them to finish product modules, drip leads early. Let them call 5 or 10 leads each morning, focusing on booking appointments (rather than doing in-depth quoting). This keeps them from drowning in complexity, but still gives them “real world” prospects.&lt;/p&gt;
&lt;h2 id=&#34;h-scheduled-ask-an-expert-blocks&#34;&gt;&lt;strong&gt;Scheduled “Ask an Expert” Blocks&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Have daily or weekly times when a senior agent or manager is free for quick consults. The new hire can pop in with, “Client says they recently replaced their roof but not the plumbing—what do I do?” That immediate feedback cements knowledge better than PowerPoint slides ever could.&lt;/p&gt;
&lt;h3 id=&#34;h-clear-milestones&#34;&gt;&lt;strong&gt;Clear Milestones:&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Map out 3 months of onboarding with explicit checkboxes:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Month 1&lt;/strong&gt;: Master basic call scripting, do 5 calls/day, practice “hand-off” protocol if a lead is hot.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Month 2&lt;/strong&gt;: Increase calls to 10/day, conduct partial quoting for simpler cases, attend 2 coaching sessions/week.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Month 3&lt;/strong&gt;: Sell with minimal assistance, handle common underwriting scenarios, start building personal brand on social media.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-pairing-company-marketing-with-individual-agent-efforts&#34;&gt;&lt;strong&gt;Pairing Company Marketing with Individual Agent Efforts&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The second big question: How do you blend your brokerage’s formal marketing activities (like brand campaigns or leads from your website) with each agent’s personal prospecting?&lt;/p&gt;
&lt;h3 id=&#34;h-provide-starting-leads&#34;&gt;&lt;strong&gt;Provide Starting Leads&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you’re running ads or generating inbound leads, new hires can cut their teeth on less-coveted prospects (like “closed/lost” or older leads). Let them gain confidence responding to these, then earn the right to handle prime leads.&lt;/p&gt;
&lt;h3 id=&#34;h-build-personal-brands&#34;&gt;&lt;strong&gt;Build Personal Brands&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;In B2C insurance, it’s often about relationships. Encourage new reps to network in their communities, join local groups, and use social media responsibly (respecting all compliance rules). If your agency runs a local radio ad, for instance, your new hires can promote that talking point when they connect with neighbors or friends.&lt;/p&gt;
&lt;h3 id=&#34;h-content-library&#34;&gt;&lt;strong&gt;Content Library&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Arm them with digital and print assets they can share on their own channels – e.g., short videos on “Top 3 Mistakes in Home Insurance,” or infographics about “Why You Need More Than Minimum Auto Coverage.” Make it easy for them to align with the company’s brand while showcasing their personal touch.&lt;/p&gt;
&lt;h3 id=&#34;h-accountability-and-metrics&#34;&gt;&lt;strong&gt;Accountability and Metrics&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Set targets. For example, “Attend 2 local networking events each month, post weekly on social media about a relevant insurance tip, schedule 3 coffee meetups with new community contacts, etc.” Pair that with your marketing team’s leads to create a one-two punch.&lt;/p&gt;
&lt;h2 id=&#34;h-reaping-the-benefits-of-faster-pipeline-growth&#34;&gt;&lt;strong&gt;Reaping the Benefits of Faster Pipeline Growth&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you let new agents “wait” for months before prospecting, you risk:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Lost Momentum&lt;/strong&gt;: They might lose confidence or develop call reluctance if they’re not used to consistent outreach.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Zero Early Wins&lt;/strong&gt;: Without a single success story in the first few months, new hires feel pressure, question themselves, and sometimes churn.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Delayed Revenue&lt;/strong&gt;: The longer it takes a new rep to start building pipeline, the fewer deals you close in that critical first year.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;On the flip side, training them to prospect earlier (even if just setting appointments for someone else) provides real sales experience right away. They see how the process works end-to-end, gain incremental confidence, and bring in revenue sooner.&lt;/p&gt;
&lt;h2 id=&#34;h-final-thoughts-onboarding-for-early-success&#34;&gt;&lt;strong&gt;Final Thoughts: Onboarding for Early Success&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the biggest challenges for sales leaders and executives is getting new salespeople ramped up faster. An unproductive sales head is costly, draining the P&amp;amp;L. So, getting them prospecting, filling their pipeline, and making those &lt;a href=&#34;https://www.salesgravy.university/courses/sales-coaching-techniques-for-outbound-prospecting-calls&#34; rel=&#34;nofollow&#34;&gt;cold calls&lt;/a&gt; quickly is crucial. &lt;/p&gt;
&lt;p&gt;At Sales Gravy, we believe in getting new hires on the phone as soon as possible—within their first week. By starting with a few leads and gradually increasing their call volume, we build their confidence and get them productive faster. Remember, a long onboarding process delays success. So pull that band-aid off quickly and start building pipelines from day one.&lt;/p&gt;
&lt;p&gt;If you’re serious about accelerating new rep success, don’t quarantine them in a training bubble. Integrate real-world prospecting early. Show them that pipeline building is the lifeblood of the agency—and get them excited about bridging their education with on-the-ground sales.&lt;/p&gt;
&lt;p&gt;Likewise, unify your company marketing with each agent’s personal outreach. Give them guidelines, brand assets, and expectations around networking and social media. Encourage them to talk about your brand in everyday life, and to rely on your marketing team for ongoing support.&lt;/p&gt;
&lt;p&gt;Because here’s the truth: In property and casualty insurance—or any complex field—a new hire can’t master everything in a few weeks. But if you wait until they’re “100% ready” before making calls, you’ll sabotage the ramp-up process and miss countless early opportunities. Let them start early, &lt;em&gt;help&lt;/em&gt; them as a team, and watch as they transform into confident, quota-busting agents.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Need help with your new hire sales onboarding process? Download our FREE guide: &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/small-biz-guide-sales-training/&#34; rel=&#34;nofollow&#34;&gt;The Small Business Owner’s Guide to Sales Training &lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Wed, 19 Mar 2025 01:53:00 &#43;0000</pubDate>
                <itunes:duration>915</itunes:duration>
                
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Leverage the PASTOR Pitch to Sell More</itunes:title>
                <title>Leverage the PASTOR Pitch to Sell More</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;How many times have you gotten to the meeting but your pitch fell flat?&lt;/p&gt;
&lt;p&gt;You went in guns blazing, thinking the hard part was over and you’d land the deal—but instead you face-planted.&lt;/p&gt;
&lt;p&gt;It’s not your product or your pricing. It’s your &lt;a href=&#34;https://salesgravy.com/3-text-messaging-tips-for-connecting-with-prospects-and-clients/&#34;&gt;messaging&lt;/a&gt; that’s failing you—and blocking you from a sale.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-a-framework-to-tap-into-your-prospect-s-pain&#34;&gt;A Framework to Tap Into Your Prospect’s Pain&lt;/h2&gt;
&lt;p&gt;So what’s missing?&amp;#160;&lt;/p&gt;
&lt;p&gt;A framework that actually speaks to your prospect’s pain, builds urgency, and moves them toward a ‘yes.’&amp;#160;&lt;/p&gt;
&lt;p&gt;As &lt;em&gt;The Sales Gravy Podcast&lt;/em&gt; guest Mike Malloy points out, the PASTOR messaging method can solve that disconnect. You tap into your customer’s pain points and you close.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=BkML4D0BPIU
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-pastor-method&#34;&gt;The PASTOR Method&lt;/h2&gt;
&lt;p&gt;Created by renowned copywriter Ray Edwards, the word “PASTOR’ is about guiding your prospect through the process with messaging that grabs attention and prompts action. As a salesperson, you lead your potential client toward a solution.&lt;/p&gt;
&lt;p&gt;True sales relationships aren’t forced—it’s natural and authentic. You’re not stereotypically pushy or desperate. You have the magic answer to a customer’s problem.&lt;/p&gt;
&lt;p&gt;Think of it like leading a prospect down a sales path where they see the problem clearly, understand the solution, and feel confident saying ‘YES’ to a deal.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-p-problem-amp-pain&#34;&gt;P &amp;#8211; Problem &amp;#38; Pain&lt;/h2&gt;
&lt;p&gt;An eventual ‘Yes’ stems from pain—pain from stalled business, lost revenue, or missed quotas.&lt;/p&gt;
&lt;p&gt;Until you unearth the problem, there’s no need for you or your solution. Translation: No sale. Your job is to identify the pain point and get your prospect to acknowledge that, yeah, it’s ruining their business, too.&lt;/p&gt;
&lt;p&gt;Don’t gloss over the pain—lean into it. Show you understand. Your understanding will connect with the customer and start building your relationship—a relationship that leads to closing.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-a-amplify-the-consequences&#34;&gt;A &amp;#8211; Amplify the Consequences&lt;/h2&gt;
&lt;p&gt;Don’t be afraid to twist the knife. This isn’t just a little problem. It’s debilitating—costing the customer time and money. It’s a huge pain point.&lt;/p&gt;
&lt;p&gt;What will the prospect’s life be next quarter, next year, if they don’t solve it &lt;em&gt;this minute&lt;/em&gt;? How much worse will it get?&lt;/p&gt;
&lt;p&gt;Fear of loss is a powerful motivator. Prospects need to feel the urgency to fix the problem &lt;strong&gt;now&lt;/strong&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-s-story-solution-system&#34;&gt;S &amp;#8211; Story, Solution, System&lt;/h2&gt;
&lt;p&gt;This is where you offer the solution—but don’t just drop a pitch. &lt;strong&gt;Tell a story&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;&amp;#160;Give your prospect an example that they can hold on to and that helps them connect.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Tom’s sales team was floundering. They couldn’t make quota. Then they found our [your service].&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Jill’s company needed a new distributor. Her current distributor was often late, goods were damaged and it was hurting her bottom line. Then she learned about [your service].&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Make it clear that hiring you isn’t just smart—it’s the game-changer they’ve been looking for.&lt;/p&gt;
&lt;p&gt;Show them you get it. Lay out a clear, systematic solution that wipes out their pain—once they see you’ve got the answer, the deal’s as good as &lt;a href=&#34;https://salesgravy.com/closing-the-deal-one-commitment-at-a-time/&#34;&gt;closed&lt;/a&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-t-transformation-amp-testimony&#34;&gt;T &amp;#8211; Transformation &amp;#38; Testimony&lt;/h2&gt;
&lt;p&gt;And what does it look like when all that pain goes away? Paint the picture.&lt;/p&gt;
&lt;p&gt;You highlighted all the real and future pain not hiring you would cause. Now, tell your prospect what life will be like after they embrace your solution.&lt;/p&gt;
&lt;p&gt;People don’t buy products—they buy results. They need to see exactly how they’ll save time, make money, and come out ahead. Show them the win, and they’ll say yes.&lt;/p&gt;
&lt;p&gt;This is also where you leverage testimonials to build credibility. Personal accounts from past customers who can bolster your position.&lt;/p&gt;
&lt;p&gt;When they believe others have succeeded, they’ll trust they can too. They’ll be signing with you before you know it.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-o-offer&#34;&gt;O &amp;#8211; Offer&lt;/h2&gt;
&lt;p&gt;Your offer isn&amp;#8217;t just about price—it’s about making the value so clear that saying &amp;#8216;no&amp;#8217; feels like a mistake.&lt;/p&gt;
&lt;p&gt;Remove any friction to the deal by emphasizing the ease of transition and fast onboarding.&lt;/p&gt;
&lt;p&gt;Your offer needs to entice with solid, actionable steps to cutting out their pain points. There’s no room for waffling here. Outline the ROI clearly and make it simple, easy, and obvious to say ‘&lt;a href=&#34;https://www.salesgravy.university/courses/lost-art-of-closing-the-ten-commitments&#34;&gt;yes&lt;/a&gt;.’&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-r-response-call-to-action&#34;&gt;R &amp;#8211; Response (Call to Action)&lt;/h2&gt;
&lt;p&gt;Don’t let your offer grow cold; get them to buy. Make a crystal clear call to action—&lt;em&gt;stop wasting time, commit to excellence now.&amp;#160;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Introduce urgency. Are spots limited? Is there an upside to signing faster?&lt;/p&gt;
&lt;p&gt;Keep it simple. No hesitation; no confusion. Just a next step to act &lt;strong&gt;now&lt;/strong&gt;.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-use-pastor-close-more-deals&#34;&gt;Use PASTOR, Close More Deals&lt;/h2&gt;
&lt;p&gt;At the end of the day, the only answer that counts is &amp;#8216;Yes.’&lt;/p&gt;
&lt;p&gt;If your pitch keeps falling flat, it’s not because you’re bad at sales—it’s because your messaging isn’t cutting through.&amp;#160;&lt;/p&gt;
&lt;p&gt;PASTOR gives you the blueprint to close. Stick to it, and you won’t just get meetings—you’ll start closing them.&lt;/p&gt;
&lt;p&gt;Start winning more on cold calls with our FREE sales training guide:&lt;a href=&#34;https://salesgravy.com/appointment/&#34;&gt; &lt;strong&gt;25 Ways to Ask for the Appointment on Cold Calls&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>How many times have you gotten to the meeting but your pitch fell flat?</p>
<p>You went in guns blazing, thinking the hard part was over and you’d land the deal—but instead you face-planted.</p>
<p>It’s not your product or your pricing. It’s your <a href="https://salesgravy.com/3-text-messaging-tips-for-connecting-with-prospects-and-clients/" rel="nofollow">messaging</a> that’s failing you—and blocking you from a sale.</p>
<h2 id="h-a-framework-to-tap-into-your-prospect-s-pain">A Framework to Tap Into Your Prospect’s Pain</h2>
<p>So what’s missing? </p>
<p>A framework that actually speaks to your prospect’s pain, builds urgency, and moves them toward a ‘yes.’ </p>
<p>As <em>The Sales Gravy Podcast</em> guest Mike Malloy points out, the PASTOR messaging method can solve that disconnect. You tap into your customer’s pain points and you close.</p>
<figure>
<div>
https://www.youtube.com/watch?v=BkML4D0BPIU
</div>
</figure>
<h2 id="h-the-pastor-method">The PASTOR Method</h2>
<p>Created by renowned copywriter Ray Edwards, the word “PASTOR’ is about guiding your prospect through the process with messaging that grabs attention and prompts action. As a salesperson, you lead your potential client toward a solution.</p>
<p>True sales relationships aren’t forced—it’s natural and authentic. You’re not stereotypically pushy or desperate. You have the magic answer to a customer’s problem.</p>
<p>Think of it like leading a prospect down a sales path where they see the problem clearly, understand the solution, and feel confident saying ‘YES’ to a deal.</p>
<h2 id="h-p-problem-amp-pain">P – Problem &amp; Pain</h2>
<p>An eventual ‘Yes’ stems from pain—pain from stalled business, lost revenue, or missed quotas.</p>
<p>Until you unearth the problem, there’s no need for you or your solution. Translation: No sale. Your job is to identify the pain point and get your prospect to acknowledge that, yeah, it’s ruining their business, too.</p>
<p>Don’t gloss over the pain—lean into it. Show you understand. Your understanding will connect with the customer and start building your relationship—a relationship that leads to closing.</p>
<h2 id="h-a-amplify-the-consequences">A – Amplify the Consequences</h2>
<p>Don’t be afraid to twist the knife. This isn’t just a little problem. It’s debilitating—costing the customer time and money. It’s a huge pain point.</p>
<p>What will the prospect’s life be next quarter, next year, if they don’t solve it <em>this minute</em>? How much worse will it get?</p>
<p>Fear of loss is a powerful motivator. Prospects need to feel the urgency to fix the problem <strong>now</strong>.</p>
<h2 id="h-s-story-solution-system">S – Story, Solution, System</h2>
<p>This is where you offer the solution—but don’t just drop a pitch. <strong>Tell a story</strong>.</p>
<p> Give your prospect an example that they can hold on to and that helps them connect. </p>
<p><em>Tom’s sales team was floundering. They couldn’t make quota. Then they found our [your service].</em></p>
<p><em>Jill’s company needed a new distributor. Her current distributor was often late, goods were damaged and it was hurting her bottom line. Then she learned about [your service].</em></p>
<p>Make it clear that hiring you isn’t just smart—it’s the game-changer they’ve been looking for.</p>
<p>Show them you get it. Lay out a clear, systematic solution that wipes out their pain—once they see you’ve got the answer, the deal’s as good as <a href="https://salesgravy.com/closing-the-deal-one-commitment-at-a-time/" rel="nofollow">closed</a>.</p>
<h2 id="h-t-transformation-amp-testimony">T – Transformation &amp; Testimony</h2>
<p>And what does it look like when all that pain goes away? Paint the picture.</p>
<p>You highlighted all the real and future pain not hiring you would cause. Now, tell your prospect what life will be like after they embrace your solution.</p>
<p>People don’t buy products—they buy results. They need to see exactly how they’ll save time, make money, and come out ahead. Show them the win, and they’ll say yes.</p>
<p>This is also where you leverage testimonials to build credibility. Personal accounts from past customers who can bolster your position.</p>
<p>When they believe others have succeeded, they’ll trust they can too. They’ll be signing with you before you know it.</p>
<h2 id="h-o-offer">O – Offer</h2>
<p>Your offer isn’t just about price—it’s about making the value so clear that saying ‘no’ feels like a mistake.</p>
<p>Remove any friction to the deal by emphasizing the ease of transition and fast onboarding.</p>
<p>Your offer needs to entice with solid, actionable steps to cutting out their pain points. There’s no room for waffling here. Outline the ROI clearly and make it simple, easy, and obvious to say ‘<a href="https://www.salesgravy.university/courses/lost-art-of-closing-the-ten-commitments" rel="nofollow">yes</a>.’</p>
<h2 id="h-r-response-call-to-action">R – Response (Call to Action)</h2>
<p>Don’t let your offer grow cold; get them to buy. Make a crystal clear call to action—<em>stop wasting time, commit to excellence now. </em></p>
<p>Introduce urgency. Are spots limited? Is there an upside to signing faster?</p>
<p>Keep it simple. No hesitation; no confusion. Just a next step to act <strong>now</strong>.</p>
<h2 id="h-use-pastor-close-more-deals">Use PASTOR, Close More Deals</h2>
<p>At the end of the day, the only answer that counts is ‘Yes.’</p>
<p>If your pitch keeps falling flat, it’s not because you’re bad at sales—it’s because your messaging isn’t cutting through. </p>
<p>PASTOR gives you the blueprint to close. Stick to it, and you won’t just get meetings—you’ll start closing them.</p>
<p>Start winning more on cold calls with our FREE sales training guide:<a href="https://salesgravy.com/appointment/" rel="nofollow"> <strong>25 Ways to Ask for the Appointment on Cold Calls</strong></a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;How many times have you gotten to the meeting but your pitch fell flat?&lt;/p&gt;
&lt;p&gt;You went in guns blazing, thinking the hard part was over and you’d land the deal—but instead you face-planted.&lt;/p&gt;
&lt;p&gt;It’s not your product or your pricing. It’s your &lt;a href=&#34;https://salesgravy.com/3-text-messaging-tips-for-connecting-with-prospects-and-clients/&#34; rel=&#34;nofollow&#34;&gt;messaging&lt;/a&gt; that’s failing you—and blocking you from a sale.&lt;/p&gt;
&lt;h2 id=&#34;h-a-framework-to-tap-into-your-prospect-s-pain&#34;&gt;A Framework to Tap Into Your Prospect’s Pain&lt;/h2&gt;
&lt;p&gt;So what’s missing? &lt;/p&gt;
&lt;p&gt;A framework that actually speaks to your prospect’s pain, builds urgency, and moves them toward a ‘yes.’ &lt;/p&gt;
&lt;p&gt;As &lt;em&gt;The Sales Gravy Podcast&lt;/em&gt; guest Mike Malloy points out, the PASTOR messaging method can solve that disconnect. You tap into your customer’s pain points and you close.&lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=BkML4D0BPIU
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-the-pastor-method&#34;&gt;The PASTOR Method&lt;/h2&gt;
&lt;p&gt;Created by renowned copywriter Ray Edwards, the word “PASTOR’ is about guiding your prospect through the process with messaging that grabs attention and prompts action. As a salesperson, you lead your potential client toward a solution.&lt;/p&gt;
&lt;p&gt;True sales relationships aren’t forced—it’s natural and authentic. You’re not stereotypically pushy or desperate. You have the magic answer to a customer’s problem.&lt;/p&gt;
&lt;p&gt;Think of it like leading a prospect down a sales path where they see the problem clearly, understand the solution, and feel confident saying ‘YES’ to a deal.&lt;/p&gt;
&lt;h2 id=&#34;h-p-problem-amp-pain&#34;&gt;P – Problem &amp;amp; Pain&lt;/h2&gt;
&lt;p&gt;An eventual ‘Yes’ stems from pain—pain from stalled business, lost revenue, or missed quotas.&lt;/p&gt;
&lt;p&gt;Until you unearth the problem, there’s no need for you or your solution. Translation: No sale. Your job is to identify the pain point and get your prospect to acknowledge that, yeah, it’s ruining their business, too.&lt;/p&gt;
&lt;p&gt;Don’t gloss over the pain—lean into it. Show you understand. Your understanding will connect with the customer and start building your relationship—a relationship that leads to closing.&lt;/p&gt;
&lt;h2 id=&#34;h-a-amplify-the-consequences&#34;&gt;A – Amplify the Consequences&lt;/h2&gt;
&lt;p&gt;Don’t be afraid to twist the knife. This isn’t just a little problem. It’s debilitating—costing the customer time and money. It’s a huge pain point.&lt;/p&gt;
&lt;p&gt;What will the prospect’s life be next quarter, next year, if they don’t solve it &lt;em&gt;this minute&lt;/em&gt;? How much worse will it get?&lt;/p&gt;
&lt;p&gt;Fear of loss is a powerful motivator. Prospects need to feel the urgency to fix the problem &lt;strong&gt;now&lt;/strong&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-s-story-solution-system&#34;&gt;S – Story, Solution, System&lt;/h2&gt;
&lt;p&gt;This is where you offer the solution—but don’t just drop a pitch. &lt;strong&gt;Tell a story&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt; Give your prospect an example that they can hold on to and that helps them connect. &lt;/p&gt;
&lt;p&gt;&lt;em&gt;Tom’s sales team was floundering. They couldn’t make quota. Then they found our [your service].&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Jill’s company needed a new distributor. Her current distributor was often late, goods were damaged and it was hurting her bottom line. Then she learned about [your service].&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Make it clear that hiring you isn’t just smart—it’s the game-changer they’ve been looking for.&lt;/p&gt;
&lt;p&gt;Show them you get it. Lay out a clear, systematic solution that wipes out their pain—once they see you’ve got the answer, the deal’s as good as &lt;a href=&#34;https://salesgravy.com/closing-the-deal-one-commitment-at-a-time/&#34; rel=&#34;nofollow&#34;&gt;closed&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-t-transformation-amp-testimony&#34;&gt;T – Transformation &amp;amp; Testimony&lt;/h2&gt;
&lt;p&gt;And what does it look like when all that pain goes away? Paint the picture.&lt;/p&gt;
&lt;p&gt;You highlighted all the real and future pain not hiring you would cause. Now, tell your prospect what life will be like after they embrace your solution.&lt;/p&gt;
&lt;p&gt;People don’t buy products—they buy results. They need to see exactly how they’ll save time, make money, and come out ahead. Show them the win, and they’ll say yes.&lt;/p&gt;
&lt;p&gt;This is also where you leverage testimonials to build credibility. Personal accounts from past customers who can bolster your position.&lt;/p&gt;
&lt;p&gt;When they believe others have succeeded, they’ll trust they can too. They’ll be signing with you before you know it.&lt;/p&gt;
&lt;h2 id=&#34;h-o-offer&#34;&gt;O – Offer&lt;/h2&gt;
&lt;p&gt;Your offer isn’t just about price—it’s about making the value so clear that saying ‘no’ feels like a mistake.&lt;/p&gt;
&lt;p&gt;Remove any friction to the deal by emphasizing the ease of transition and fast onboarding.&lt;/p&gt;
&lt;p&gt;Your offer needs to entice with solid, actionable steps to cutting out their pain points. There’s no room for waffling here. Outline the ROI clearly and make it simple, easy, and obvious to say ‘&lt;a href=&#34;https://www.salesgravy.university/courses/lost-art-of-closing-the-ten-commitments&#34; rel=&#34;nofollow&#34;&gt;yes&lt;/a&gt;.’&lt;/p&gt;
&lt;h2 id=&#34;h-r-response-call-to-action&#34;&gt;R – Response (Call to Action)&lt;/h2&gt;
&lt;p&gt;Don’t let your offer grow cold; get them to buy. Make a crystal clear call to action—&lt;em&gt;stop wasting time, commit to excellence now. &lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Introduce urgency. Are spots limited? Is there an upside to signing faster?&lt;/p&gt;
&lt;p&gt;Keep it simple. No hesitation; no confusion. Just a next step to act &lt;strong&gt;now&lt;/strong&gt;.&lt;/p&gt;
&lt;h2 id=&#34;h-use-pastor-close-more-deals&#34;&gt;Use PASTOR, Close More Deals&lt;/h2&gt;
&lt;p&gt;At the end of the day, the only answer that counts is ‘Yes.’&lt;/p&gt;
&lt;p&gt;If your pitch keeps falling flat, it’s not because you’re bad at sales—it’s because your messaging isn’t cutting through. &lt;/p&gt;
&lt;p&gt;PASTOR gives you the blueprint to close. Stick to it, and you won’t just get meetings—you’ll start closing them.&lt;/p&gt;
&lt;p&gt;Start winning more on cold calls with our FREE sales training guide:&lt;a href=&#34;https://salesgravy.com/appointment/&#34; rel=&#34;nofollow&#34;&gt; &lt;strong&gt;25 Ways to Ask for the Appointment on Cold Calls&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/your-sales-depend-on-your-messaging/</link>
                <pubDate>Thu, 13 Mar 2025 23:30:00 &#43;0000</pubDate>
                <itunes:duration>1659</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Handle the “How Much Does It Cost?” Objection (Ask Jeb)</itunes:title>
                <title>How to Handle the “How Much Does It Cost?” Objection (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Cindy is struggling to set appointments and handle the &amp;#8220;How Much Does it Cost?&amp;#8221; objection. She recently switched from media sales to the home services industry. Suddenly, she finds herself making &lt;em&gt;all&lt;/em&gt; her own cold calls—no marketing team, no pre-existing territory full of warm leads. And unlike her old desk-bound clients, these new prospects are likely to be on a roof or at a job site when she calls.&lt;/p&gt;
&lt;p&gt;Not surprisingly, Cindy’s facing more objections than she’s used to: “Is this advertising?” “What’s the price?” “I’m busy—call me later.”&lt;/p&gt;
&lt;p&gt;Below, you’ll find the strategies we discussed to help Cindy navigate these challenges, book more appointments, and build a solid pipeline in a brand-new industry.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-don-t-let-your-assumptions-become-their-objections&#34;&gt;&lt;strong&gt;Don’t Let &lt;em&gt;Your&lt;/em&gt; Assumptions Become &lt;em&gt;Their&lt;/em&gt; Objections&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When Cindy began calling busy contractors who often pick up the phone on a roof, she caught herself feeling anxious or apologetic in her delivery. The lesson? &lt;a href=&#34;https://salesgravy.com/why-emotional-intelligence-is-a-critical-strength-for-salespeople/&#34;&gt;Emotions are contagious&lt;/a&gt;. If you sound insecure or rushed, your prospects &lt;em&gt;sense&lt;/em&gt; it.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-stop-projecting&#34;&gt;&lt;strong&gt;Stop Projecting&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You might worry about “bothering” them, but for the business owner, a ringing phone can mean new opportunities. Give them a chance to decide what’s important.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-own-your-value-and-be-confident&#34;&gt;&lt;strong&gt;Own Your Value and Be Confident&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you’re convinced your call matters—because it can grow their bottom line—they’re more likely to listen, even if they’re currently juggling tasks on a job site.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-adjust-your-cold-call-timing-to-their-schedule&#34;&gt;&lt;strong&gt;Adjust Your Cold Call Timing to &lt;em&gt;Their&lt;/em&gt; Schedule&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Cindy’s used to &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34;&gt;calling people&lt;/a&gt; who sit behind desks from 9 to 5. But in the home-improvement industry, a prospect is often up at 6 a.m., on a ladder by 7, and swamped all day long.&lt;/p&gt;
&lt;p&gt;In many home services sectors, the sweet spot is early morning—about 7 a.m.—because the owner is up, thinking about the day ahead, and hasn’t started the physical labor yet. Even 6:30 a.m. might work. Evening can be another window, but they’re tired. For best results, aim for early. Keep a simple log of call times vs. responses and double down on what works.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-tackle-objections-with-confidence&#34;&gt;&lt;strong&gt;Tackle Objections with Confidence&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Cindy mentioned getting &lt;a href=&#34;https://salesgravy.com/navigatin-sales-objections/&#34;&gt;quick-fire objections&lt;/a&gt;—like “Is this advertising?” or “How much does it cost?”—which often derail her. To handle them, remember:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-agree-and-pivot&#34;&gt;&lt;strong&gt;Agree and Pivot&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;When someone uses the, “How much does it cost?” objection, respond with something like, “That’s exactly why I’m calling—you’ll want to see what we can offer first so we can tailor a solution. Let’s schedule a short meeting, so I can learn more about your business.”&lt;/p&gt;
&lt;p&gt;Do &lt;em&gt;not&lt;/em&gt; jump straight into an explanation of how your pricing “depends.” Instead, show them &lt;em&gt;why&lt;/em&gt; a tailored approach matters.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-use-a-stat-or-benefit&#34;&gt;&lt;strong&gt;Use a Stat or Benefit&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If they ask, “Is this advertising?” answer “Yes, but not the kind you’re used to. We’re helping home improvement companies increase their profit margin by 25% on retail jobs.”&lt;/p&gt;
&lt;p&gt;Immediately pivot to: “I’d love 15 minutes to show you exactly how we do that. How about we meet at your job site Thursday at 2? I’ll bring lunch.”&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-emphasize-convenience&#34;&gt;&lt;strong&gt;Emphasize Convenience&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Home services pros might not have the bandwidth for a formal sit-down. Offer to meet them where &lt;em&gt;they&lt;/em&gt; are. Show you respect their time by fitting into their schedule rather than demanding they fit into yours.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-reframe-busy-objections-as-expected-objections&#34;&gt;&lt;strong&gt;Reframe “Busy” Objections as &lt;em&gt;Expected&lt;/em&gt; Objections&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If a contractor says, “I’m swamped!” or “Call me later,” don’t take it as a hard “No.” Instead, realize that busy = normal. Of course they’re busy—that’s part of the gig. Let them know you &lt;em&gt;anticipated&lt;/em&gt; they’d be slammed.&lt;/p&gt;
&lt;p&gt;“I figured you’d be buried this morning—no problem. That’s exactly why I called. Let’s find a time that’s actually convenient for you. How about Friday at 7 a.m.? I’ll bring coffee.”&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-offer-to-meet-them-where-they-are&#34;&gt;&lt;strong&gt;Offer to Meet Them &lt;em&gt;Where They Are&lt;/em&gt;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In desk-bound industries, you can say, “Let’s meet at your office.” But in construction, a prospect’s “office” might be the bed of a work truck or the roof of a house. Get creative:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-bring-lunch-coffee-or-donuts&#34;&gt;&lt;strong&gt;Bring Lunch, Coffee, or Donuts&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If a contractor’s day starts at dawn, a quick coffee at 7 a.m. might be the perfect in-person “meeting.” Show up with an understanding of their job—maybe in boots and jeans if you’re heading to a muddy job site.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-adapt-to-their-workflow&#34;&gt;&lt;strong&gt;Adapt to Their Workflow&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If they can’t peel away from the job, suggest walking the site with them for 10 minutes. Ask them to show you their current challenges. This not only helps build rapport but also lets you tailor your value proposition on the spot.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-move-fast-adjust-confidently-and-meet-them-early&#34;&gt;&lt;strong&gt;Move Fast, Adjust Confidently, and Meet Them Early&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Cindy’s situation reveals a common scenario: you’ve switched industries, and now your prospects behave differently. They’re not behind desks—they’re on ladders or in crawl spaces. The principles, however, remain the same:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Don’t Project Your Insecurities: &lt;/strong&gt;If you believe you’re intruding, your voice will betray that feeling. Own your offer; it genuinely solves their problems.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Call Early, Call Often: &lt;/strong&gt;Try 7 a.m., or even 6:30, to catch decision-makers before they start their back-breaking work.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Handle Objections with Firm, Confident Phrasing: &lt;/strong&gt;“Yes, it’s advertising—but not the kind you’re used to. Here’s how we’re boosting contractors’ profit margins by 25%.”&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Make It Easy for Them to Meet: &lt;/strong&gt;Offer to bring coffee or lunch, show up on site, and respect their time.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;And always remember: When it’s late in the day, you’ve been dodging objections left and right, and you&amp;#8217;re ready to give up, always make one more call. That extra call could be the conversation that cements your next big success in a brand-new industry.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Are you struggling to set appointments when prospecting? Download our FREE guide: &lt;a href=&#34;https://salesgravy.com/appointment/&#34;&gt;25 Ways to Set an Appointment on a Cold Call &amp;#160;&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Cindy is struggling to set appointments and handle the “How Much Does it Cost?” objection. She recently switched from media sales to the home services industry. Suddenly, she finds herself making <em>all</em> her own cold calls—no marketing team, no pre-existing territory full of warm leads. And unlike her old desk-bound clients, these new prospects are likely to be on a roof or at a job site when she calls.</p>
<p>Not surprisingly, Cindy’s facing more objections than she’s used to: “Is this advertising?” “What’s the price?” “I’m busy—call me later.”</p>
<p>Below, you’ll find the strategies we discussed to help Cindy navigate these challenges, book more appointments, and build a solid pipeline in a brand-new industry.</p>
<h2 id="h-don-t-let-your-assumptions-become-their-objections"><strong>Don’t Let <em>Your</em> Assumptions Become <em>Their</em> Objections</strong></h2>
<p>When Cindy began calling busy contractors who often pick up the phone on a roof, she caught herself feeling anxious or apologetic in her delivery. The lesson? <a href="https://salesgravy.com/why-emotional-intelligence-is-a-critical-strength-for-salespeople/" rel="nofollow">Emotions are contagious</a>. If you sound insecure or rushed, your prospects <em>sense</em> it.</p>
<h3 id="h-stop-projecting"><strong>Stop Projecting</strong></h3>
<p>You might worry about “bothering” them, but for the business owner, a ringing phone can mean new opportunities. Give them a chance to decide what’s important.</p>
<h3 id="h-own-your-value-and-be-confident"><strong>Own Your Value and Be Confident</strong></h3>
<p>If you’re convinced your call matters—because it can grow their bottom line—they’re more likely to listen, even if they’re currently juggling tasks on a job site.</p>
<h2 id="h-adjust-your-cold-call-timing-to-their-schedule"><strong>Adjust Your Cold Call Timing to <em>Their</em> Schedule</strong></h2>
<p>Cindy’s used to <a href="https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/" rel="nofollow">calling people</a> who sit behind desks from 9 to 5. But in the home-improvement industry, a prospect is often up at 6 a.m., on a ladder by 7, and swamped all day long.</p>
<p>In many home services sectors, the sweet spot is early morning—about 7 a.m.—because the owner is up, thinking about the day ahead, and hasn’t started the physical labor yet. Even 6:30 a.m. might work. Evening can be another window, but they’re tired. For best results, aim for early. Keep a simple log of call times vs. responses and double down on what works.</p>
<h2 id="h-tackle-objections-with-confidence"><strong>Tackle Objections with Confidence</strong></h2>
<p>Cindy mentioned getting <a href="https://salesgravy.com/navigatin-sales-objections/" rel="nofollow">quick-fire objections</a>—like “Is this advertising?” or “How much does it cost?”—which often derail her. To handle them, remember:</p>
<h3 id="h-agree-and-pivot"><strong>Agree and Pivot</strong></h3>
<p>When someone uses the, “How much does it cost?” objection, respond with something like, “That’s exactly why I’m calling—you’ll want to see what we can offer first so we can tailor a solution. Let’s schedule a short meeting, so I can learn more about your business.”</p>
<p>Do <em>not</em> jump straight into an explanation of how your pricing “depends.” Instead, show them <em>why</em> a tailored approach matters.</p>
<h3 id="h-use-a-stat-or-benefit"><strong>Use a Stat or Benefit</strong></h3>
<p>If they ask, “Is this advertising?” answer “Yes, but not the kind you’re used to. We’re helping home improvement companies increase their profit margin by 25% on retail jobs.”</p>
<p>Immediately pivot to: “I’d love 15 minutes to show you exactly how we do that. How about we meet at your job site Thursday at 2? I’ll bring lunch.”</p>
<h3 id="h-emphasize-convenience"><strong>Emphasize Convenience</strong></h3>
<p>Home services pros might not have the bandwidth for a formal sit-down. Offer to meet them where <em>they</em> are. Show you respect their time by fitting into their schedule rather than demanding they fit into yours.</p>
<h2 id="h-reframe-busy-objections-as-expected-objections"><strong>Reframe “Busy” Objections as <em>Expected</em> Objections</strong></h2>
<p>If a contractor says, “I’m swamped!” or “Call me later,” don’t take it as a hard “No.” Instead, realize that busy = normal. Of course they’re busy—that’s part of the gig. Let them know you <em>anticipated</em> they’d be slammed.</p>
<p>“I figured you’d be buried this morning—no problem. That’s exactly why I called. Let’s find a time that’s actually convenient for you. How about Friday at 7 a.m.? I’ll bring coffee.”</p>
<h2 id="h-offer-to-meet-them-where-they-are"><strong>Offer to Meet Them <em>Where They Are</em></strong></h2>
<p>In desk-bound industries, you can say, “Let’s meet at your office.” But in construction, a prospect’s “office” might be the bed of a work truck or the roof of a house. Get creative:</p>
<h3 id="h-bring-lunch-coffee-or-donuts"><strong>Bring Lunch, Coffee, or Donuts</strong></h3>
<p>If a contractor’s day starts at dawn, a quick coffee at 7 a.m. might be the perfect in-person “meeting.” Show up with an understanding of their job—maybe in boots and jeans if you’re heading to a muddy job site.</p>
<h3 id="h-adapt-to-their-workflow"><strong>Adapt to Their Workflow</strong></h3>
<p>If they can’t peel away from the job, suggest walking the site with them for 10 minutes. Ask them to show you their current challenges. This not only helps build rapport but also lets you tailor your value proposition on the spot.</p>
<h2 id="h-move-fast-adjust-confidently-and-meet-them-early"><strong>Move Fast, Adjust Confidently, and Meet Them Early</strong></h2>
<p>Cindy’s situation reveals a common scenario: you’ve switched industries, and now your prospects behave differently. They’re not behind desks—they’re on ladders or in crawl spaces. The principles, however, remain the same:</p>
<ol>
<li><strong>Don’t Project Your Insecurities: </strong>If you believe you’re intruding, your voice will betray that feeling. Own your offer; it genuinely solves their problems.</li>
<li><strong>Call Early, Call Often: </strong>Try 7 a.m., or even 6:30, to catch decision-makers before they start their back-breaking work.</li>
<li><strong>Handle Objections with Firm, Confident Phrasing: </strong>“Yes, it’s advertising—but not the kind you’re used to. Here’s how we’re boosting contractors’ profit margins by 25%.”</li>
<li><strong>Make It Easy for Them to Meet: </strong>Offer to bring coffee or lunch, show up on site, and respect their time.</li>
</ol>
<p>And always remember: When it’s late in the day, you’ve been dodging objections left and right, and you’re ready to give up, always make one more call. That extra call could be the conversation that cements your next big success in a brand-new industry.</p>
<hr/>
<p>Are you struggling to set appointments when prospecting? Download our FREE guide: <a href="https://salesgravy.com/appointment/" rel="nofollow">25 Ways to Set an Appointment on a Cold Call  </a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Cindy is struggling to set appointments and handle the “How Much Does it Cost?” objection. She recently switched from media sales to the home services industry. Suddenly, she finds herself making &lt;em&gt;all&lt;/em&gt; her own cold calls—no marketing team, no pre-existing territory full of warm leads. And unlike her old desk-bound clients, these new prospects are likely to be on a roof or at a job site when she calls.&lt;/p&gt;
&lt;p&gt;Not surprisingly, Cindy’s facing more objections than she’s used to: “Is this advertising?” “What’s the price?” “I’m busy—call me later.”&lt;/p&gt;
&lt;p&gt;Below, you’ll find the strategies we discussed to help Cindy navigate these challenges, book more appointments, and build a solid pipeline in a brand-new industry.&lt;/p&gt;
&lt;h2 id=&#34;h-don-t-let-your-assumptions-become-their-objections&#34;&gt;&lt;strong&gt;Don’t Let &lt;em&gt;Your&lt;/em&gt; Assumptions Become &lt;em&gt;Their&lt;/em&gt; Objections&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When Cindy began calling busy contractors who often pick up the phone on a roof, she caught herself feeling anxious or apologetic in her delivery. The lesson? &lt;a href=&#34;https://salesgravy.com/why-emotional-intelligence-is-a-critical-strength-for-salespeople/&#34; rel=&#34;nofollow&#34;&gt;Emotions are contagious&lt;/a&gt;. If you sound insecure or rushed, your prospects &lt;em&gt;sense&lt;/em&gt; it.&lt;/p&gt;
&lt;h3 id=&#34;h-stop-projecting&#34;&gt;&lt;strong&gt;Stop Projecting&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You might worry about “bothering” them, but for the business owner, a ringing phone can mean new opportunities. Give them a chance to decide what’s important.&lt;/p&gt;
&lt;h3 id=&#34;h-own-your-value-and-be-confident&#34;&gt;&lt;strong&gt;Own Your Value and Be Confident&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you’re convinced your call matters—because it can grow their bottom line—they’re more likely to listen, even if they’re currently juggling tasks on a job site.&lt;/p&gt;
&lt;h2 id=&#34;h-adjust-your-cold-call-timing-to-their-schedule&#34;&gt;&lt;strong&gt;Adjust Your Cold Call Timing to &lt;em&gt;Their&lt;/em&gt; Schedule&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Cindy’s used to &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34; rel=&#34;nofollow&#34;&gt;calling people&lt;/a&gt; who sit behind desks from 9 to 5. But in the home-improvement industry, a prospect is often up at 6 a.m., on a ladder by 7, and swamped all day long.&lt;/p&gt;
&lt;p&gt;In many home services sectors, the sweet spot is early morning—about 7 a.m.—because the owner is up, thinking about the day ahead, and hasn’t started the physical labor yet. Even 6:30 a.m. might work. Evening can be another window, but they’re tired. For best results, aim for early. Keep a simple log of call times vs. responses and double down on what works.&lt;/p&gt;
&lt;h2 id=&#34;h-tackle-objections-with-confidence&#34;&gt;&lt;strong&gt;Tackle Objections with Confidence&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Cindy mentioned getting &lt;a href=&#34;https://salesgravy.com/navigatin-sales-objections/&#34; rel=&#34;nofollow&#34;&gt;quick-fire objections&lt;/a&gt;—like “Is this advertising?” or “How much does it cost?”—which often derail her. To handle them, remember:&lt;/p&gt;
&lt;h3 id=&#34;h-agree-and-pivot&#34;&gt;&lt;strong&gt;Agree and Pivot&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;When someone uses the, “How much does it cost?” objection, respond with something like, “That’s exactly why I’m calling—you’ll want to see what we can offer first so we can tailor a solution. Let’s schedule a short meeting, so I can learn more about your business.”&lt;/p&gt;
&lt;p&gt;Do &lt;em&gt;not&lt;/em&gt; jump straight into an explanation of how your pricing “depends.” Instead, show them &lt;em&gt;why&lt;/em&gt; a tailored approach matters.&lt;/p&gt;
&lt;h3 id=&#34;h-use-a-stat-or-benefit&#34;&gt;&lt;strong&gt;Use a Stat or Benefit&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If they ask, “Is this advertising?” answer “Yes, but not the kind you’re used to. We’re helping home improvement companies increase their profit margin by 25% on retail jobs.”&lt;/p&gt;
&lt;p&gt;Immediately pivot to: “I’d love 15 minutes to show you exactly how we do that. How about we meet at your job site Thursday at 2? I’ll bring lunch.”&lt;/p&gt;
&lt;h3 id=&#34;h-emphasize-convenience&#34;&gt;&lt;strong&gt;Emphasize Convenience&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Home services pros might not have the bandwidth for a formal sit-down. Offer to meet them where &lt;em&gt;they&lt;/em&gt; are. Show you respect their time by fitting into their schedule rather than demanding they fit into yours.&lt;/p&gt;
&lt;h2 id=&#34;h-reframe-busy-objections-as-expected-objections&#34;&gt;&lt;strong&gt;Reframe “Busy” Objections as &lt;em&gt;Expected&lt;/em&gt; Objections&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If a contractor says, “I’m swamped!” or “Call me later,” don’t take it as a hard “No.” Instead, realize that busy = normal. Of course they’re busy—that’s part of the gig. Let them know you &lt;em&gt;anticipated&lt;/em&gt; they’d be slammed.&lt;/p&gt;
&lt;p&gt;“I figured you’d be buried this morning—no problem. That’s exactly why I called. Let’s find a time that’s actually convenient for you. How about Friday at 7 a.m.? I’ll bring coffee.”&lt;/p&gt;
&lt;h2 id=&#34;h-offer-to-meet-them-where-they-are&#34;&gt;&lt;strong&gt;Offer to Meet Them &lt;em&gt;Where They Are&lt;/em&gt;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In desk-bound industries, you can say, “Let’s meet at your office.” But in construction, a prospect’s “office” might be the bed of a work truck or the roof of a house. Get creative:&lt;/p&gt;
&lt;h3 id=&#34;h-bring-lunch-coffee-or-donuts&#34;&gt;&lt;strong&gt;Bring Lunch, Coffee, or Donuts&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If a contractor’s day starts at dawn, a quick coffee at 7 a.m. might be the perfect in-person “meeting.” Show up with an understanding of their job—maybe in boots and jeans if you’re heading to a muddy job site.&lt;/p&gt;
&lt;h3 id=&#34;h-adapt-to-their-workflow&#34;&gt;&lt;strong&gt;Adapt to Their Workflow&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If they can’t peel away from the job, suggest walking the site with them for 10 minutes. Ask them to show you their current challenges. This not only helps build rapport but also lets you tailor your value proposition on the spot.&lt;/p&gt;
&lt;h2 id=&#34;h-move-fast-adjust-confidently-and-meet-them-early&#34;&gt;&lt;strong&gt;Move Fast, Adjust Confidently, and Meet Them Early&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Cindy’s situation reveals a common scenario: you’ve switched industries, and now your prospects behave differently. They’re not behind desks—they’re on ladders or in crawl spaces. The principles, however, remain the same:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Don’t Project Your Insecurities: &lt;/strong&gt;If you believe you’re intruding, your voice will betray that feeling. Own your offer; it genuinely solves their problems.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Call Early, Call Often: &lt;/strong&gt;Try 7 a.m., or even 6:30, to catch decision-makers before they start their back-breaking work.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Handle Objections with Firm, Confident Phrasing: &lt;/strong&gt;“Yes, it’s advertising—but not the kind you’re used to. Here’s how we’re boosting contractors’ profit margins by 25%.”&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Make It Easy for Them to Meet: &lt;/strong&gt;Offer to bring coffee or lunch, show up on site, and respect their time.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;And always remember: When it’s late in the day, you’ve been dodging objections left and right, and you’re ready to give up, always make one more call. That extra call could be the conversation that cements your next big success in a brand-new industry.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Are you struggling to set appointments when prospecting? Download our FREE guide: &lt;a href=&#34;https://salesgravy.com/appointment/&#34; rel=&#34;nofollow&#34;&gt;25 Ways to Set an Appointment on a Cold Call  &lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-handle-the-how-much-does-it-cost-objection-ask-jeb/</link>
                <pubDate>Wed, 12 Mar 2025 06:39:00 &#43;0000</pubDate>
                <itunes:duration>855</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>The President’s Club Vulnerability Paradigm (Money Monday)</itunes:title>
                <title>The President’s Club Vulnerability Paradigm (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;&lt;em&gt;No matter if you&amp;#8217;ve had a great month, closed a big deal, or made it to the winner&amp;#8217;s circle at President&amp;#8217;s club, winning makes you more vulnerable to losing.&lt;/em&gt;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-a-winning-message-for-sales-winners&#34;&gt;A Winning Message for Sales Winners&lt;/h2&gt;
&lt;p&gt;Last week, I delivered a keynote at a large company&amp;#8217;s President’s club event. It was fun! Great hotel. Tropical destination. People were upbeat and happy because they were celebrating success. And frankly, I love hanging out with ultra-high performers. It’s so energizing to be with winners.&lt;/p&gt;
&lt;p&gt;The challenge though was figuring out exactly what I was going to say to them.&amp;#160;&lt;/p&gt;
&lt;p&gt;Think about it. These sales professionals are the best of the best. Cream of the crop. The Bee’s Knees in the words of their VP of Sales. They’ve proven that they know what to do. They already are motivated. The last thing I wanted to do was bore them to tears or cause them to feel that I was talking down to them.&lt;/p&gt;
&lt;p&gt;So I spent several weeks nervously working on my keynote speech for this group of winners. I went around and around in circles unable to nail down the perfect message until it hit me that these sales professionals were in a very vulnerable position for the very fact that they were winners.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-welcome-to-the-sales-graveyard&#34;&gt;Welcome to the Sales Graveyard&lt;/h2&gt;
&lt;p&gt;The sales graveyard is full of former President’s Club winners who:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Came home with a trophy and were fired because they quit selling. &lt;/li&gt;
&lt;li&gt;Were one hit wonders—winning once and never getting back into the club again. &lt;/li&gt;
&lt;li&gt;Came back with so much promise and potential only to drift along in mediocrity because they stopped doing the things that got them to the podium in the first place. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Too often when we win, we see it as an opportunity to take our foot off of the accelerator and coast for a while. It happens to President’s club winners and everyday sales reps.&lt;/p&gt;
&lt;p&gt;Have a good month, take a break from &lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34;&gt;prospecting&lt;/a&gt;. Close a big deal. Start taking shortcuts. Win the big trip, celebrate a little too long.&lt;/p&gt;
&lt;p&gt;Some winners spend a little too much time reading their own press clippings. After working hard and doing all of the right things, they no longer believe that the rules of physics apply to them.&lt;/p&gt;
&lt;p&gt;Rather than going back home and honoring the basics and fundamentals of selling that brought them to the dance in the first place, they become undisciplined—delusional that they possess some sales superpower that guarantees their success.&amp;#160;&lt;/p&gt;
&lt;blockquote class=&#34;wp-block-quote is-layout-flow wp-block-quote-is-layout-flow&#34;&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Maintain your edge by taking courses on &lt;a href=&#34;https://www.salesgravy.university&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy University&lt;/a&gt;—the world’s most powerful sales training engine featuring more than &lt;a href=&#34;https://www.salesgravy.university/catalog&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;1500 hours of classes&lt;/a&gt; from over 40 of the world’s top sales experts and authors. plus &lt;a href=&#34;https://www.salesgravy.university/pages/virtual-training&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;live workshops&lt;/a&gt; each week and mastermind group coaching sessions. There is nothing else like it in the sales world.&amp;#160;&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;&lt;/blockquote&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-cannot-be-delusional-and-successful-at-the-same-time&#34;&gt;You Cannot Be Delusional and Successful at the Same Time&lt;/h2&gt;
&lt;p&gt;We’ve all been there in big and little ways. It happened to me just yesterday.&lt;/p&gt;
&lt;p&gt;While playing golf I hit a screaming drive—one of my longest ever—right down the middle of the fairway to within 50 yards of the hole. On that drive, I’d done everything right. I slowed down, followed my routine, focused myself on the fundamentals, and executed. It was an incredible feeling. I celebrated with a big fist pump and high fives all around.&amp;#160;&lt;/p&gt;
&lt;p&gt;Confident, I walked right up to my second shot—a short pitch into the green—tasting a birdie and then…I chunked it. For those of you who play golf you know exactly how this feels. It’s awful.&lt;/p&gt;
&lt;p&gt;But what was the difference between the first shot—the winner —and the second shot—the loser?&lt;/p&gt;
&lt;p&gt;&lt;em&gt;It was me!&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Instead of running through my routine and being disciplined and intentional with my approach to that crucial shot, I became lazy. Rather focusing my mind on the basics and fundamentals, I believed that after that beautiful drive, the basics no longer applied to me.&lt;/p&gt;
&lt;p&gt;Trust me on this, gravity is a bitch. I walked away with a sad double-bogey proving once again that you cannot be delusional and successful at the same time.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-cannot-afford-the-luxury-of-a-negative-thought&#34;&gt;You Cannot Afford the Luxury of a Negative Thought&lt;/h2&gt;
&lt;p&gt;You become &lt;a href=&#34;https://salesgravy.com/how-a-winning-mindset-and-positive-attitude-determine-your-success/&#34;&gt;what you think&lt;/a&gt;. When you tell yourself that you have a magic success wand, you’ll start to believe it and act like it. You become delusional.&lt;/p&gt;
&lt;p&gt;Studies indicate that we talk to ourselves at the rate of up to 300 words a minute. That little voice inside your head jabbers away 24/7. Self-talk, what you say to yourself internally, manifests itself in your outward attitude and actions.&amp;#160;&lt;/p&gt;
&lt;p&gt;Pay attention to what you are saying to yourself. When your self-talk turns lazy, when it tells you that it&amp;#8217;s ok to rest, take your eye off of the ball, take a short cut, or skip the fundamentals—stop and change it.&lt;/p&gt;
&lt;p&gt;Replace lazy, undisciplined self-talk with the words of a disciplined winner, because if you want to keep winning, you cannot afford the luxury of a lazy thought.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-in-sales-boring-works&#34;&gt;In Sales, Boring Works&lt;/h2&gt;
&lt;p&gt;Warren Buffett said that, “only when the tide goes out do we get to see who has been swimming naked.” This is his way of saying that people who drift away from or believe that the basics and fundamentals no longer apply to them will eventually be exposed.&amp;#160;&lt;/p&gt;
&lt;p&gt;It’s fascinating how often humans quit doing the very things that are working for them—especially President’s club winners. You were &lt;a href=&#34;https://salesgravy.com/from-basketball-to-business-dre-baldwins-success-secrets/&#34;&gt;disciplined&lt;/a&gt; for a while but as soon as you saw some success, you abandoned what got you there.&amp;#160;&lt;/p&gt;
&lt;p&gt;It’s natural to go looking for easy buttons because the basics are boring. But do not get drawn in by this siren song. Put your swimming suit on because, in sales, boring works.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-success-in-sales-is-rented&#34;&gt;Success in Sales is Rented&lt;/h2&gt;
&lt;p&gt;There is a saying that when you are in second place you are competing with the person in front of you. But when you are in first place, you are competing with yourself.&amp;#160;&lt;/p&gt;
&lt;p&gt;What you must never forget is that success in sales is rented, and the rent is due every day, every month, every quarter.&lt;/p&gt;
&lt;p&gt;You don’t have the luxury of resting on your laurels after a big win, because that person in second place is going to blow right past you while you are sitting on the side of the road basking in your own glory.&lt;/p&gt;
&lt;p&gt;How you respond to winning is just as important as how you respond to losing. When you view winning as an opportunity to take your foot off of the accelerator, you will go back to losing.&amp;#160;&lt;/p&gt;
&lt;p&gt;But when you shift your mindset to view winning as &lt;a href=&#34;https://salesgravy.com/winning-the-war-against-weaknesses/&#34;&gt;a reason to get even better&lt;/a&gt; you will become more disciplined and determined. You’ll see winning as validation that you need to double down on the activities, disciplines, and behaviors that got you there in the first place. You will stay in front of the pack and produce even bigger results.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-make-winning-predictable&#34;&gt;How to Make Winning Predictable&lt;/h2&gt;
&lt;p&gt;In any endeavor, especially in sales, when the right actions are repeated consistently, winning becomes predictable. The key words here are &lt;em&gt;consistent&lt;/em&gt; and &lt;em&gt;repeated&lt;/em&gt;. This is the real secret to getting back on the podium next year, closing your next big deal, or sinking that elusive birdie putt.&amp;#160;&lt;/p&gt;
&lt;p&gt;Never forget, when it’s time to go home, when you are tired, worn out, and your mind starts telling you that it&amp;#8217;s ok to quit, change your self-talk and will yourself to make one more call, because that is what winners do.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Start winning more on cold calls with our FREE sales training guide: &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/appointment/&#34;&gt;25 Ways to Ask for the Appointment on Cold Calls&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

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                <description><![CDATA[<p><em>No matter if you’ve had a great month, closed a big deal, or made it to the winner’s circle at President’s club, winning makes you more vulnerable to losing.</em></p>
<h2 id="h-a-winning-message-for-sales-winners">A Winning Message for Sales Winners</h2>
<p>Last week, I delivered a keynote at a large company’s President’s club event. It was fun! Great hotel. Tropical destination. People were upbeat and happy because they were celebrating success. And frankly, I love hanging out with ultra-high performers. It’s so energizing to be with winners.</p>
<p>The challenge though was figuring out exactly what I was going to say to them. </p>
<p>Think about it. These sales professionals are the best of the best. Cream of the crop. The Bee’s Knees in the words of their VP of Sales. They’ve proven that they know what to do. They already are motivated. The last thing I wanted to do was bore them to tears or cause them to feel that I was talking down to them.</p>
<p>So I spent several weeks nervously working on my keynote speech for this group of winners. I went around and around in circles unable to nail down the perfect message until it hit me that these sales professionals were in a very vulnerable position for the very fact that they were winners.</p>
<h2 id="h-welcome-to-the-sales-graveyard">Welcome to the Sales Graveyard</h2>
<p>The sales graveyard is full of former President’s Club winners who:</p>
<ul>
<li>Came home with a trophy and were fired because they quit selling. </li>
<li>Were one hit wonders—winning once and never getting back into the club again. </li>
<li>Came back with so much promise and potential only to drift along in mediocrity because they stopped doing the things that got them to the podium in the first place. </li>
</ul>
<p>Too often when we win, we see it as an opportunity to take our foot off of the accelerator and coast for a while. It happens to President’s club winners and everyday sales reps.</p>
<p>Have a good month, take a break from <a href="https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/" rel="nofollow">prospecting</a>. Close a big deal. Start taking shortcuts. Win the big trip, celebrate a little too long.</p>
<p>Some winners spend a little too much time reading their own press clippings. After working hard and doing all of the right things, they no longer believe that the rules of physics apply to them.</p>
<p>Rather than going back home and honoring the basics and fundamentals of selling that brought them to the dance in the first place, they become undisciplined—delusional that they possess some sales superpower that guarantees their success. </p>
<blockquote>
<hr/>
<p>Maintain your edge by taking courses on <a href="https://www.salesgravy.university" rel="nofollow">Sales Gravy University</a>—the world’s most powerful sales training engine featuring more than <a href="https://www.salesgravy.university/catalog" rel="nofollow">1500 hours of classes</a> from over 40 of the world’s top sales experts and authors. plus <a href="https://www.salesgravy.university/pages/virtual-training" rel="nofollow">live workshops</a> each week and mastermind group coaching sessions. There is nothing else like it in the sales world. </p>
<hr/></blockquote>
<h2 id="h-you-cannot-be-delusional-and-successful-at-the-same-time">You Cannot Be Delusional and Successful at the Same Time</h2>
<p>We’ve all been there in big and little ways. It happened to me just yesterday.</p>
<p>While playing golf I hit a screaming drive—one of my longest ever—right down the middle of the fairway to within 50 yards of the hole. On that drive, I’d done everything right. I slowed down, followed my routine, focused myself on the fundamentals, and executed. It was an incredible feeling. I celebrated with a big fist pump and high fives all around. </p>
<p>Confident, I walked right up to my second shot—a short pitch into the green—tasting a birdie and then…I chunked it. For those of you who play golf you know exactly how this feels. It’s awful.</p>
<p>But what was the difference between the first shot—the winner —and the second shot—the loser?</p>
<p><em>It was me!</em></p>
<p>Instead of running through my routine and being disciplined and intentional with my approach to that crucial shot, I became lazy. Rather focusing my mind on the basics and fundamentals, I believed that after that beautiful drive, the basics no longer applied to me.</p>
<p>Trust me on this, gravity is a bitch. I walked away with a sad double-bogey proving once again that you cannot be delusional and successful at the same time. </p>
<h2 id="h-you-cannot-afford-the-luxury-of-a-negative-thought">You Cannot Afford the Luxury of a Negative Thought</h2>
<p>You become <a href="https://salesgravy.com/how-a-winning-mindset-and-positive-attitude-determine-your-success/" rel="nofollow">what you think</a>. When you tell yourself that you have a magic success wand, you’ll start to believe it and act like it. You become delusional.</p>
<p>Studies indicate that we talk to ourselves at the rate of up to 300 words a minute. That little voice inside your head jabbers away 24/7. Self-talk, what you say to yourself internally, manifests itself in your outward attitude and actions. </p>
<p>Pay attention to what you are saying to yourself. When your self-talk turns lazy, when it tells you that it’s ok to rest, take your eye off of the ball, take a short cut, or skip the fundamentals—stop and change it.</p>
<p>Replace lazy, undisciplined self-talk with the words of a disciplined winner, because if you want to keep winning, you cannot afford the luxury of a lazy thought. </p>
<h2 id="h-in-sales-boring-works">In Sales, Boring Works</h2>
<p>Warren Buffett said that, “only when the tide goes out do we get to see who has been swimming naked.” This is his way of saying that people who drift away from or believe that the basics and fundamentals no longer apply to them will eventually be exposed. </p>
<p>It’s fascinating how often humans quit doing the very things that are working for them—especially President’s club winners. You were <a href="https://salesgravy.com/from-basketball-to-business-dre-baldwins-success-secrets/" rel="nofollow">disciplined</a> for a while but as soon as you saw some success, you abandoned what got you there. </p>
<p>It’s natural to go looking for easy buttons because the basics are boring. But do not get drawn in by this siren song. Put your swimming suit on because, in sales, boring works.</p>
<h2 id="h-success-in-sales-is-rented">Success in Sales is Rented</h2>
<p>There is a saying that when you are in second place you are competing with the person in front of you. But when you are in first place, you are competing with yourself. </p>
<p>What you must never forget is that success in sales is rented, and the rent is due every day, every month, every quarter.</p>
<p>You don’t have the luxury of resting on your laurels after a big win, because that person in second place is going to blow right past you while you are sitting on the side of the road basking in your own glory.</p>
<p>How you respond to winning is just as important as how you respond to losing. When you view winning as an opportunity to take your foot off of the accelerator, you will go back to losing. </p>
<p>But when you shift your mindset to view winning as <a href="https://salesgravy.com/winning-the-war-against-weaknesses/" rel="nofollow">a reason to get even better</a> you will become more disciplined and determined. You’ll see winning as validation that you need to double down on the activities, disciplines, and behaviors that got you there in the first place. You will stay in front of the pack and produce even bigger results.</p>
<h2 id="h-how-to-make-winning-predictable">How to Make Winning Predictable</h2>
<p>In any endeavor, especially in sales, when the right actions are repeated consistently, winning becomes predictable. The key words here are <em>consistent</em> and <em>repeated</em>. This is the real secret to getting back on the podium next year, closing your next big deal, or sinking that elusive birdie putt. </p>
<p>Never forget, when it’s time to go home, when you are tired, worn out, and your mind starts telling you that it’s ok to quit, change your self-talk and will yourself to make one more call, because that is what winners do.</p>
<hr/>
<p>Start winning more on cold calls with our FREE sales training guide: <strong><a href="https://salesgravy.com/appointment/" rel="nofollow">25 Ways to Ask for the Appointment on Cold Calls</a></strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;&lt;em&gt;No matter if you’ve had a great month, closed a big deal, or made it to the winner’s circle at President’s club, winning makes you more vulnerable to losing.&lt;/em&gt;&lt;/p&gt;
&lt;h2 id=&#34;h-a-winning-message-for-sales-winners&#34;&gt;A Winning Message for Sales Winners&lt;/h2&gt;
&lt;p&gt;Last week, I delivered a keynote at a large company’s President’s club event. It was fun! Great hotel. Tropical destination. People were upbeat and happy because they were celebrating success. And frankly, I love hanging out with ultra-high performers. It’s so energizing to be with winners.&lt;/p&gt;
&lt;p&gt;The challenge though was figuring out exactly what I was going to say to them. &lt;/p&gt;
&lt;p&gt;Think about it. These sales professionals are the best of the best. Cream of the crop. The Bee’s Knees in the words of their VP of Sales. They’ve proven that they know what to do. They already are motivated. The last thing I wanted to do was bore them to tears or cause them to feel that I was talking down to them.&lt;/p&gt;
&lt;p&gt;So I spent several weeks nervously working on my keynote speech for this group of winners. I went around and around in circles unable to nail down the perfect message until it hit me that these sales professionals were in a very vulnerable position for the very fact that they were winners.&lt;/p&gt;
&lt;h2 id=&#34;h-welcome-to-the-sales-graveyard&#34;&gt;Welcome to the Sales Graveyard&lt;/h2&gt;
&lt;p&gt;The sales graveyard is full of former President’s Club winners who:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Came home with a trophy and were fired because they quit selling. &lt;/li&gt;
&lt;li&gt;Were one hit wonders—winning once and never getting back into the club again. &lt;/li&gt;
&lt;li&gt;Came back with so much promise and potential only to drift along in mediocrity because they stopped doing the things that got them to the podium in the first place. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Too often when we win, we see it as an opportunity to take our foot off of the accelerator and coast for a while. It happens to President’s club winners and everyday sales reps.&lt;/p&gt;
&lt;p&gt;Have a good month, take a break from &lt;a href=&#34;https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;prospecting&lt;/a&gt;. Close a big deal. Start taking shortcuts. Win the big trip, celebrate a little too long.&lt;/p&gt;
&lt;p&gt;Some winners spend a little too much time reading their own press clippings. After working hard and doing all of the right things, they no longer believe that the rules of physics apply to them.&lt;/p&gt;
&lt;p&gt;Rather than going back home and honoring the basics and fundamentals of selling that brought them to the dance in the first place, they become undisciplined—delusional that they possess some sales superpower that guarantees their success. &lt;/p&gt;
&lt;blockquote&gt;
&lt;hr/&gt;
&lt;p&gt;Maintain your edge by taking courses on &lt;a href=&#34;https://www.salesgravy.university&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt;—the world’s most powerful sales training engine featuring more than &lt;a href=&#34;https://www.salesgravy.university/catalog&#34; rel=&#34;nofollow&#34;&gt;1500 hours of classes&lt;/a&gt; from over 40 of the world’s top sales experts and authors. plus &lt;a href=&#34;https://www.salesgravy.university/pages/virtual-training&#34; rel=&#34;nofollow&#34;&gt;live workshops&lt;/a&gt; each week and mastermind group coaching sessions. There is nothing else like it in the sales world. &lt;/p&gt;
&lt;hr/&gt;&lt;/blockquote&gt;
&lt;h2 id=&#34;h-you-cannot-be-delusional-and-successful-at-the-same-time&#34;&gt;You Cannot Be Delusional and Successful at the Same Time&lt;/h2&gt;
&lt;p&gt;We’ve all been there in big and little ways. It happened to me just yesterday.&lt;/p&gt;
&lt;p&gt;While playing golf I hit a screaming drive—one of my longest ever—right down the middle of the fairway to within 50 yards of the hole. On that drive, I’d done everything right. I slowed down, followed my routine, focused myself on the fundamentals, and executed. It was an incredible feeling. I celebrated with a big fist pump and high fives all around. &lt;/p&gt;
&lt;p&gt;Confident, I walked right up to my second shot—a short pitch into the green—tasting a birdie and then…I chunked it. For those of you who play golf you know exactly how this feels. It’s awful.&lt;/p&gt;
&lt;p&gt;But what was the difference between the first shot—the winner —and the second shot—the loser?&lt;/p&gt;
&lt;p&gt;&lt;em&gt;It was me!&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Instead of running through my routine and being disciplined and intentional with my approach to that crucial shot, I became lazy. Rather focusing my mind on the basics and fundamentals, I believed that after that beautiful drive, the basics no longer applied to me.&lt;/p&gt;
&lt;p&gt;Trust me on this, gravity is a bitch. I walked away with a sad double-bogey proving once again that you cannot be delusional and successful at the same time. &lt;/p&gt;
&lt;h2 id=&#34;h-you-cannot-afford-the-luxury-of-a-negative-thought&#34;&gt;You Cannot Afford the Luxury of a Negative Thought&lt;/h2&gt;
&lt;p&gt;You become &lt;a href=&#34;https://salesgravy.com/how-a-winning-mindset-and-positive-attitude-determine-your-success/&#34; rel=&#34;nofollow&#34;&gt;what you think&lt;/a&gt;. When you tell yourself that you have a magic success wand, you’ll start to believe it and act like it. You become delusional.&lt;/p&gt;
&lt;p&gt;Studies indicate that we talk to ourselves at the rate of up to 300 words a minute. That little voice inside your head jabbers away 24/7. Self-talk, what you say to yourself internally, manifests itself in your outward attitude and actions. &lt;/p&gt;
&lt;p&gt;Pay attention to what you are saying to yourself. When your self-talk turns lazy, when it tells you that it’s ok to rest, take your eye off of the ball, take a short cut, or skip the fundamentals—stop and change it.&lt;/p&gt;
&lt;p&gt;Replace lazy, undisciplined self-talk with the words of a disciplined winner, because if you want to keep winning, you cannot afford the luxury of a lazy thought. &lt;/p&gt;
&lt;h2 id=&#34;h-in-sales-boring-works&#34;&gt;In Sales, Boring Works&lt;/h2&gt;
&lt;p&gt;Warren Buffett said that, “only when the tide goes out do we get to see who has been swimming naked.” This is his way of saying that people who drift away from or believe that the basics and fundamentals no longer apply to them will eventually be exposed. &lt;/p&gt;
&lt;p&gt;It’s fascinating how often humans quit doing the very things that are working for them—especially President’s club winners. You were &lt;a href=&#34;https://salesgravy.com/from-basketball-to-business-dre-baldwins-success-secrets/&#34; rel=&#34;nofollow&#34;&gt;disciplined&lt;/a&gt; for a while but as soon as you saw some success, you abandoned what got you there. &lt;/p&gt;
&lt;p&gt;It’s natural to go looking for easy buttons because the basics are boring. But do not get drawn in by this siren song. Put your swimming suit on because, in sales, boring works.&lt;/p&gt;
&lt;h2 id=&#34;h-success-in-sales-is-rented&#34;&gt;Success in Sales is Rented&lt;/h2&gt;
&lt;p&gt;There is a saying that when you are in second place you are competing with the person in front of you. But when you are in first place, you are competing with yourself. &lt;/p&gt;
&lt;p&gt;What you must never forget is that success in sales is rented, and the rent is due every day, every month, every quarter.&lt;/p&gt;
&lt;p&gt;You don’t have the luxury of resting on your laurels after a big win, because that person in second place is going to blow right past you while you are sitting on the side of the road basking in your own glory.&lt;/p&gt;
&lt;p&gt;How you respond to winning is just as important as how you respond to losing. When you view winning as an opportunity to take your foot off of the accelerator, you will go back to losing. &lt;/p&gt;
&lt;p&gt;But when you shift your mindset to view winning as &lt;a href=&#34;https://salesgravy.com/winning-the-war-against-weaknesses/&#34; rel=&#34;nofollow&#34;&gt;a reason to get even better&lt;/a&gt; you will become more disciplined and determined. You’ll see winning as validation that you need to double down on the activities, disciplines, and behaviors that got you there in the first place. You will stay in front of the pack and produce even bigger results.&lt;/p&gt;
&lt;h2 id=&#34;h-how-to-make-winning-predictable&#34;&gt;How to Make Winning Predictable&lt;/h2&gt;
&lt;p&gt;In any endeavor, especially in sales, when the right actions are repeated consistently, winning becomes predictable. The key words here are &lt;em&gt;consistent&lt;/em&gt; and &lt;em&gt;repeated&lt;/em&gt;. This is the real secret to getting back on the podium next year, closing your next big deal, or sinking that elusive birdie putt. &lt;/p&gt;
&lt;p&gt;Never forget, when it’s time to go home, when you are tired, worn out, and your mind starts telling you that it’s ok to quit, change your self-talk and will yourself to make one more call, because that is what winners do.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Start winning more on cold calls with our FREE sales training guide: &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/appointment/&#34; rel=&#34;nofollow&#34;&gt;25 Ways to Ask for the Appointment on Cold Calls&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-presidents-club-vulnerability-paradigm-money-monday/</link>
                <pubDate>Sun, 09 Mar 2025 13:30:00 &#43;0000</pubDate>
                <itunes:duration>588</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How a Growth-Oriented Mindset Can Help You Sell More</itunes:title>
                <title>How a Growth-Oriented Mindset Can Help You Sell More</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;You’re stalled. You’re stuck. You’ve plateaued.&lt;/p&gt;
&lt;p&gt;No matter how you put it, you’re seeing your sales hit a rut. And let’s face it, you’re in a rut, too.&lt;/p&gt;
&lt;p&gt;So, how do you pull yourself out of it? The answer: invest in yourself.&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://youtu.be/odBObaiywlg?feature=shared
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-power-of-personal-development&#34;&gt;&lt;strong&gt;The Power of Personal Development&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In sales, it&amp;#8217;s easy to get caught up in the grind—calls to make and deals to close. But if you don’t make time to invest in yourself, sooner or later, you’ll hit a wall and fall into a rut.&amp;#160;&lt;/p&gt;
&lt;p&gt;As &lt;a href=&#34;https://salesgravy.com/podcasts/&#34;&gt;Sales Gravy Podcast&lt;/a&gt; guest Robert Herbst points out, one of the key reasons that sales people stagnate is a lack of personal development.&lt;/p&gt;
&lt;p&gt;The reason top performers prioritize learning new skills and pushing their boundaries is because it makes them better and helps them sell more. When you choose to prioritize yourself and your professional development you are choosing a better and happier you.&lt;/p&gt;
&lt;p&gt;Personal development isn’t a ‘nice-to-have’—it’s the backbone of sustained success.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-cultivating-a-growth-mindset&#34;&gt;&lt;strong&gt;Cultivating a Growth Mindset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A growth mindset is essential for embracing personal development.&lt;/p&gt;
&lt;p&gt;This is the process of cultivating the belief that your abilities and talents can be improved through effort, learning, and perseverance.&lt;/p&gt;
&lt;p&gt;Developing a growth mindset leads to higher achievement, resilience, adaptability, and a more positive approach to self-improvement. It helps you grow from setbacks and adversity, rather than being defined by them—driving you to reach further and achieve goals others might think are impossible.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-read-a-book&#34;&gt;&lt;strong&gt;Read a Book&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Everything you want to know about anything can be found in a book.&amp;#160;&lt;/p&gt;
&lt;p&gt;Reading isn’t just a habit—it’s a weapon that keeps you ahead of your competition.&lt;/p&gt;
&lt;p&gt;Seriously, if you want to grow and develop, start by reading books. An author spends a lifetime accumulating knowledge that they put into a book you can buy for only $20. That’s a massive value for the investment.&amp;#160;&lt;/p&gt;
&lt;p&gt;A best practice of top performers is to carve out 15-30 minutes each morning specifically for professional reading.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-listen-to-learn&#34;&gt;&lt;strong&gt;Listen to Learn&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you have a hard time reading or finding time, listen to an audiobook, &lt;a href=&#34;https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/&#34;&gt;a &lt;/a&gt;&lt;a href=&#34;https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/&#34;&gt;podcast&lt;/a&gt;, or an &lt;a href=&#34;https://www.salesgravy.university/pages/audio-courses&#34;&gt;audio course&lt;/a&gt;.&amp;#160;&lt;/p&gt;
&lt;p&gt;Many top performers listen to learn while they workout, walk the dog, or do chores around the house. It’s also a great way to turn your commute or drivetime in the field on sales calls into Automobile University.&amp;#160;&lt;/p&gt;
&lt;p&gt;The point is: audio resources are so convenient you never have to stop learning.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-take-online-courses&#34;&gt;&lt;strong&gt;Take Online Courses&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the key traits of top performers is that they invest in online training from sources like Sales Gravy University and their own company learning management systems.&amp;#160;&lt;/p&gt;
&lt;p&gt;E-learning offers the opportunity to gain and sustain winning sales skills anywhere, anytime and on any device, making it easy for on-the-go sales professionals to invest in themselves.&lt;/p&gt;
&lt;p&gt;These days, it’s easy to gain access to the top trainers and thought leaders in sales through affordable, on-demand training modules.&lt;/p&gt;
&lt;p&gt;From virtual training to in-person workshops, there’s no greater investment than in yourself and your sales game. It’s even worth traveling to get to transformational conferences that lift you to new heights.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-in-person-training-and-conferences&#34;&gt;&lt;strong&gt;In-Person Training and Conferences&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Seek out every opportunity to attend in-person training. Start by reaching out to your sales leader for information on in-house training offered by your company. Then look for external &lt;a href=&#34;https://salesgravy.com/live/&#34;&gt;training events&lt;/a&gt; and industry conferences that fit your professional development plan.&amp;#160;&lt;/p&gt;
&lt;p&gt;Beyond the training and skill development gained from these events, you’ll spend time with peers, build your network and share best practices that will often boost your income.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-level-up-every-day-never-stop-growing&#34;&gt;&lt;strong&gt;Level Up Every Day — Never Stop Growing&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Level up or lose out.&amp;#160;&lt;/p&gt;
&lt;p&gt;Personal development doesn’t work if you don’t make time for it. This means setting time aside that’s blocked specifically for learning every single day—whether it’s an audiobook, reading, online learning or a training event.&amp;#160;&lt;/p&gt;
&lt;p&gt;The cumulative impact of working on yourself every day is massive because in sales when you out learn, you out earn.&lt;/p&gt;
&lt;p&gt;Start today. Download the &lt;a href=&#34;https://salesgravy.com/appointment/&#34;&gt;25 Ways to Ask for An Appointment On A Cold Call&lt;/a&gt; or sign up for a course at &lt;a href=&#34;https://www.salesgravy.university/&#34;&gt;Sales Gravy University&lt;/a&gt;.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>You’re stalled. You’re stuck. You’ve plateaued.</p>
<p>No matter how you put it, you’re seeing your sales hit a rut. And let’s face it, you’re in a rut, too.</p>
<p>So, how do you pull yourself out of it? The answer: invest in yourself.</p>
<figure>
<div>
https://youtu.be/odBObaiywlg?feature=shared
</div>
</figure>
<h2 id="h-the-power-of-personal-development"><strong>The Power of Personal Development</strong></h2>
<p>In sales, it’s easy to get caught up in the grind—calls to make and deals to close. But if you don’t make time to invest in yourself, sooner or later, you’ll hit a wall and fall into a rut. </p>
<p>As <a href="https://salesgravy.com/podcasts/" rel="nofollow">Sales Gravy Podcast</a> guest Robert Herbst points out, one of the key reasons that sales people stagnate is a lack of personal development.</p>
<p>The reason top performers prioritize learning new skills and pushing their boundaries is because it makes them better and helps them sell more. When you choose to prioritize yourself and your professional development you are choosing a better and happier you.</p>
<p>Personal development isn’t a ‘nice-to-have’—it’s the backbone of sustained success. </p>
<h2 id="h-cultivating-a-growth-mindset"><strong>Cultivating a Growth Mindset</strong></h2>
<p>A growth mindset is essential for embracing personal development.</p>
<p>This is the process of cultivating the belief that your abilities and talents can be improved through effort, learning, and perseverance.</p>
<p>Developing a growth mindset leads to higher achievement, resilience, adaptability, and a more positive approach to self-improvement. It helps you grow from setbacks and adversity, rather than being defined by them—driving you to reach further and achieve goals others might think are impossible.</p>
<h2 id="h-read-a-book"><strong>Read a Book</strong></h2>
<p>Everything you want to know about anything can be found in a book. </p>
<p>Reading isn’t just a habit—it’s a weapon that keeps you ahead of your competition.</p>
<p>Seriously, if you want to grow and develop, start by reading books. An author spends a lifetime accumulating knowledge that they put into a book you can buy for only $20. That’s a massive value for the investment. </p>
<p>A best practice of top performers is to carve out 15-30 minutes each morning specifically for professional reading.</p>
<h2 id="h-listen-to-learn"><strong>Listen to Learn</strong></h2>
<p>If you have a hard time reading or finding time, listen to an audiobook, <a href="https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/" rel="nofollow">a </a><a href="https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/" rel="nofollow">podcast</a>, or an <a href="https://www.salesgravy.university/pages/audio-courses" rel="nofollow">audio course</a>. </p>
<p>Many top performers listen to learn while they workout, walk the dog, or do chores around the house. It’s also a great way to turn your commute or drivetime in the field on sales calls into Automobile University. </p>
<p>The point is: audio resources are so convenient you never have to stop learning. </p>
<h2 id="h-take-online-courses"><strong>Take Online Courses</strong></h2>
<p>One of the key traits of top performers is that they invest in online training from sources like Sales Gravy University and their own company learning management systems. </p>
<p>E-learning offers the opportunity to gain and sustain winning sales skills anywhere, anytime and on any device, making it easy for on-the-go sales professionals to invest in themselves.</p>
<p>These days, it’s easy to gain access to the top trainers and thought leaders in sales through affordable, on-demand training modules.</p>
<p>From virtual training to in-person workshops, there’s no greater investment than in yourself and your sales game. It’s even worth traveling to get to transformational conferences that lift you to new heights. </p>
<h2 id="h-in-person-training-and-conferences"><strong>In-Person Training and Conferences</strong></h2>
<p>Seek out every opportunity to attend in-person training. Start by reaching out to your sales leader for information on in-house training offered by your company. Then look for external <a href="https://salesgravy.com/live/" rel="nofollow">training events</a> and industry conferences that fit your professional development plan. </p>
<p>Beyond the training and skill development gained from these events, you’ll spend time with peers, build your network and share best practices that will often boost your income.</p>
<h2 id="h-level-up-every-day-never-stop-growing"><strong>Level Up Every Day — Never Stop Growing</strong></h2>
<p>Level up or lose out. </p>
<p>Personal development doesn’t work if you don’t make time for it. This means setting time aside that’s blocked specifically for learning every single day—whether it’s an audiobook, reading, online learning or a training event. </p>
<p>The cumulative impact of working on yourself every day is massive because in sales when you out learn, you out earn.</p>
<p>Start today. Download the <a href="https://salesgravy.com/appointment/" rel="nofollow">25 Ways to Ask for An Appointment On A Cold Call</a> or sign up for a course at <a href="https://www.salesgravy.university/" rel="nofollow">Sales Gravy University</a>.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You’re stalled. You’re stuck. You’ve plateaued.&lt;/p&gt;
&lt;p&gt;No matter how you put it, you’re seeing your sales hit a rut. And let’s face it, you’re in a rut, too.&lt;/p&gt;
&lt;p&gt;So, how do you pull yourself out of it? The answer: invest in yourself.&lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://youtu.be/odBObaiywlg?feature=shared
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-the-power-of-personal-development&#34;&gt;&lt;strong&gt;The Power of Personal Development&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In sales, it’s easy to get caught up in the grind—calls to make and deals to close. But if you don’t make time to invest in yourself, sooner or later, you’ll hit a wall and fall into a rut. &lt;/p&gt;
&lt;p&gt;As &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Podcast&lt;/a&gt; guest Robert Herbst points out, one of the key reasons that sales people stagnate is a lack of personal development.&lt;/p&gt;
&lt;p&gt;The reason top performers prioritize learning new skills and pushing their boundaries is because it makes them better and helps them sell more. When you choose to prioritize yourself and your professional development you are choosing a better and happier you.&lt;/p&gt;
&lt;p&gt;Personal development isn’t a ‘nice-to-have’—it’s the backbone of sustained success. &lt;/p&gt;
&lt;h2 id=&#34;h-cultivating-a-growth-mindset&#34;&gt;&lt;strong&gt;Cultivating a Growth Mindset&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A growth mindset is essential for embracing personal development.&lt;/p&gt;
&lt;p&gt;This is the process of cultivating the belief that your abilities and talents can be improved through effort, learning, and perseverance.&lt;/p&gt;
&lt;p&gt;Developing a growth mindset leads to higher achievement, resilience, adaptability, and a more positive approach to self-improvement. It helps you grow from setbacks and adversity, rather than being defined by them—driving you to reach further and achieve goals others might think are impossible.&lt;/p&gt;
&lt;h2 id=&#34;h-read-a-book&#34;&gt;&lt;strong&gt;Read a Book&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Everything you want to know about anything can be found in a book. &lt;/p&gt;
&lt;p&gt;Reading isn’t just a habit—it’s a weapon that keeps you ahead of your competition.&lt;/p&gt;
&lt;p&gt;Seriously, if you want to grow and develop, start by reading books. An author spends a lifetime accumulating knowledge that they put into a book you can buy for only $20. That’s a massive value for the investment. &lt;/p&gt;
&lt;p&gt;A best practice of top performers is to carve out 15-30 minutes each morning specifically for professional reading.&lt;/p&gt;
&lt;h2 id=&#34;h-listen-to-learn&#34;&gt;&lt;strong&gt;Listen to Learn&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you have a hard time reading or finding time, listen to an audiobook, &lt;a href=&#34;https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/&#34; rel=&#34;nofollow&#34;&gt;a &lt;/a&gt;&lt;a href=&#34;https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/&#34; rel=&#34;nofollow&#34;&gt;podcast&lt;/a&gt;, or an &lt;a href=&#34;https://www.salesgravy.university/pages/audio-courses&#34; rel=&#34;nofollow&#34;&gt;audio course&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;Many top performers listen to learn while they workout, walk the dog, or do chores around the house. It’s also a great way to turn your commute or drivetime in the field on sales calls into Automobile University. &lt;/p&gt;
&lt;p&gt;The point is: audio resources are so convenient you never have to stop learning. &lt;/p&gt;
&lt;h2 id=&#34;h-take-online-courses&#34;&gt;&lt;strong&gt;Take Online Courses&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the key traits of top performers is that they invest in online training from sources like Sales Gravy University and their own company learning management systems. &lt;/p&gt;
&lt;p&gt;E-learning offers the opportunity to gain and sustain winning sales skills anywhere, anytime and on any device, making it easy for on-the-go sales professionals to invest in themselves.&lt;/p&gt;
&lt;p&gt;These days, it’s easy to gain access to the top trainers and thought leaders in sales through affordable, on-demand training modules.&lt;/p&gt;
&lt;p&gt;From virtual training to in-person workshops, there’s no greater investment than in yourself and your sales game. It’s even worth traveling to get to transformational conferences that lift you to new heights. &lt;/p&gt;
&lt;h2 id=&#34;h-in-person-training-and-conferences&#34;&gt;&lt;strong&gt;In-Person Training and Conferences&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Seek out every opportunity to attend in-person training. Start by reaching out to your sales leader for information on in-house training offered by your company. Then look for external &lt;a href=&#34;https://salesgravy.com/live/&#34; rel=&#34;nofollow&#34;&gt;training events&lt;/a&gt; and industry conferences that fit your professional development plan. &lt;/p&gt;
&lt;p&gt;Beyond the training and skill development gained from these events, you’ll spend time with peers, build your network and share best practices that will often boost your income.&lt;/p&gt;
&lt;h2 id=&#34;h-level-up-every-day-never-stop-growing&#34;&gt;&lt;strong&gt;Level Up Every Day — Never Stop Growing&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Level up or lose out. &lt;/p&gt;
&lt;p&gt;Personal development doesn’t work if you don’t make time for it. This means setting time aside that’s blocked specifically for learning every single day—whether it’s an audiobook, reading, online learning or a training event. &lt;/p&gt;
&lt;p&gt;The cumulative impact of working on yourself every day is massive because in sales when you out learn, you out earn.&lt;/p&gt;
&lt;p&gt;Start today. Download the &lt;a href=&#34;https://salesgravy.com/appointment/&#34; rel=&#34;nofollow&#34;&gt;25 Ways to Ask for An Appointment On A Cold Call&lt;/a&gt; or sign up for a course at &lt;a href=&#34;https://www.salesgravy.university/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt;.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-a-growth-oriented-mindset-can-help-you-sell-more/</link>
                <pubDate>Thu, 06 Mar 2025 23:28:00 &#43;0000</pubDate>
                <itunes:duration>2165</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Find Time to Cold Call So Your Pipeline Doesn’t Run Dry (Ask Jeb)</itunes:title>
                <title>How to Find Time to Cold Call So Your Pipeline Doesn’t Run Dry (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Matt from Grand Rapids says, “If I don’t make my cold calls, our pipeline will go dry.” He is juggling everything from operations to customer service escalations, all while trying to generate fresh leads through cold calls.&lt;/p&gt;
&lt;p&gt;Sound familiar? In this Ask Jeb segment of the &lt;a href=&#34;https://salesgravy.com/podcasts/&#34;&gt;Sales Gravy Podcast&lt;/a&gt;, I walk Matt through practical strategies to carve out time for prospecting and target the right prospects, so that he can keep his sales pipeline full—even while being pulled in a dozen directions.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-problem-too-many-hats-too-little-time&#34;&gt;&lt;strong&gt;The Problem: Too Many Hats, Too Little Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Matt’s role covers operations, customer support, escalations, and sales. That’s a lot of hats for one head. Between urgent issues (like system outages) and everyday distractions (Slack messages, emails, ticket follow-ups), his cold-calling efforts often get pushed to the back burner.&lt;/p&gt;
&lt;p&gt;If urgent tasks always overshadow your pipeline-building activities, you’ll end up with a dangerously thin pipeline. Remember: “The Pipe is life.” The longer you allow other priorities to get in the way, the more your sales (and stress levels) suffer down the road.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-triage-urgent-vs-non-urgent-tasks&#34;&gt;&lt;strong&gt;Triage “Urgent vs. Non-Urgent” Tasks&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Yes, certain crises truly are urgent. If your client’s phones are down, you can’t ignore that. But not everything that &lt;em&gt;feels&lt;/em&gt; urgent &lt;em&gt;is&lt;/em&gt; urgent. Often, we treat every Slack ping or email notification like a five-alarm fire.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-identify-real-emergencies&#34;&gt;&lt;strong&gt;Identify Real Emergencies:&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;A system outage that halts business? Absolutely that requires immediate action. A non-critical support request? Schedule it for later. Set boundaries so routine tasks don’t hijack your entire day.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-use-focus-blocks&#34;&gt;&lt;strong&gt;Use Focus Blocks&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Turn Off Notifications: Close Slack, kill your email window, silence your phone—whatever it takes to create an uninterrupted block.&lt;/p&gt;
&lt;p&gt;Leverage High-Intensity Sprints: Prospect in short bursts (15–30 minutes) where all you do is dial. Make notes on a physical list to avoid toggling between multiple browser tabs.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-delegate&#34;&gt;&lt;strong&gt;Delegate&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you’re not the only one who can handle support tickets, let others take them. Own the customer relationship; let your team own the problem resolution.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-art-of-owning-the-customer-not-the-problem&#34;&gt;&lt;strong&gt;The Art of Owning the Customer, Not the Problem&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the biggest time-sucks for salespeople is diving headfirst into problem-solving. If you’re an empathetic type, you might be tempted to fix every issue yourself. But that drains your time and divides your focus.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-own-the-relationship&#34;&gt;&lt;strong&gt;Own the Relationship&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;When a customer meltdown looms, they want reassurance. You’re the friendly face they trust. Let them know you’re on it, but don’t dive into the technical fix if there’s someone else better equipped.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-set-expectations-and-follow-up&#34;&gt;&lt;strong&gt;Set Expectations and Follow Up&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Get a clear commitment from your support team: “Can you resolve this by 3 p.m.?” Check in before the deadline, not after. That way, you can give the customer a timely update.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-balance-accountability&#34;&gt;&lt;strong&gt;Balance Accountability&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You, as the salesperson, remain responsible for the customer’s happiness. Your support or operations team, however, is responsible for execution. Keep close tabs on them, but don’t do their job for them.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sharpen-targeting-to-build-better-prospecting-lists&#34;&gt;&lt;strong&gt;Sharpen Targeting To Build Better Prospecting Lists&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Matt’s telecom company has a strong base of medical practices—mostly gained through referrals. Now he wants to proactively call into that same niche. But how do you successfully cold call a vertical you’ve never actively prospected before?&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-define-your-ideal-customer-profile-icp&#34;&gt;&lt;strong&gt;Define Your Ideal Customer Profile (ICP)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Look at your existing medical clients. How big are they? What specialties do they serve? Who handles IT decisions? Notice any patterns in the types of practices or roles you consistently serve.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-craft-a-relevant-message&#34;&gt;&lt;strong&gt;Craft a Relevant Message&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Medical offices might not realize they’re missing features that could improve patient flow. Translate “telecom upgrades” into benefits that matter—like reducing patient wait times, integrating scheduling, or enabling secure remote access. If you offer advanced AI features (like intelligent call routing or sentiment analysis), frame it around operational efficiency and cost savings.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-focus-on-the-conversation-not-the-sale&#34;&gt;&lt;strong&gt;Focus on the Conversation, Not the Sale&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;In the initial call, your only goal is a deeper conversation—an appointment, a demo, a chance to learn more about their practice’s pains. Don’t try to close them on the phone. Earn the right to a serious meeting by showing genuine understanding of their challenges.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-high-intensity-prospecting-sprints-go-old-school&#34;&gt;&lt;strong&gt;High-Intensity Prospecting Sprints: Go Old-School&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you’re juggling 100 tasks, the simplest method often works best. If your CRM is a magnet for distractions, go pen and paper:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Pen, List, Phone&lt;/strong&gt; (from &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=asc_df_1119144752&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt;)&lt;/p&gt;
&lt;p&gt;Prep a physical list of 20–25 leads you plan to dial in a short block. Put the CRM away. Jot quick notes in the margins—who picked up, who didn’t, outcome of each call. After you’re done, block 10 minutes to update your CRM. No more toggling and no wasted cycles.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-front-load-your-day&#34;&gt;&lt;strong&gt;Front-Load Your Day&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Medical offices are typically more reachable early in the morning (before they’re swamped with patients). Tackle your call block first, then switch to operations or email triage.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-stay-consistent&#34;&gt;&lt;strong&gt;Stay Consistent&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Even a &lt;a href=&#34;https://salesgravy.com/the-btn-prospecting-method-money-monday/&#34;&gt;“BTN” (Better Than Nothing) approach&lt;/a&gt; ensures you don’t roll a zero on any given day. Make it a habit to achieve &lt;em&gt;some&lt;/em&gt; number of outbound calls before lunch.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-you-control-the-clock&#34;&gt;&lt;strong&gt;You Control the Clock&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Matt’s question boiled down to two points: &lt;strong&gt;(1)&lt;/strong&gt; How do I make time for prospecting when operational fires pop up? and&lt;strong&gt; (2)&lt;/strong&gt; How do I penetrate a new (but familiar) niche?&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Focus Blocks&lt;/strong&gt;: Turn off Slack and email. Give yourself short, intense windows for pure prospecting.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Delegate and Own&lt;/strong&gt;: Maintain the customer relationship, but don’t let every support ticket consume your day.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Target Smartly&lt;/strong&gt;: If you’ve already succeeded in a niche—like medical—mine that data to craft a strong value proposition.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Execute with Simple Systems&lt;/strong&gt;: Use pen-and-paper call lists and schedule your CRM updates afterward.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;When you’re tired at day’s end, battling an inbox full of escalations and half-finished tasks, remember: &lt;em&gt;always make one more call.&lt;/em&gt; That extra push keeps your pipeline alive and your sales career thriving—even when you’re juggling a half-dozen hats.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;&lt;strong&gt;Got a burning question about sales, leadership, or juggling multiple roles?&lt;/strong&gt; Ask me about it. Head to &lt;a href=&#34;https://salesgravy.com/ask&#34;&gt;https://salesgravy.com/ask&lt;/a&gt;. One of our producers might schedule you for an upcoming &lt;em&gt;Ask Jeb&lt;/em&gt; episode, where we tackle your biggest challenges together!&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Matt from Grand Rapids says, “If I don’t make my cold calls, our pipeline will go dry.” He is juggling everything from operations to customer service escalations, all while trying to generate fresh leads through cold calls.</p>
<p>Sound familiar? In this Ask Jeb segment of the <a href="https://salesgravy.com/podcasts/" rel="nofollow">Sales Gravy Podcast</a>, I walk Matt through practical strategies to carve out time for prospecting and target the right prospects, so that he can keep his sales pipeline full—even while being pulled in a dozen directions.</p>
<h2 id="h-the-problem-too-many-hats-too-little-time"><strong>The Problem: Too Many Hats, Too Little Time</strong></h2>
<p>Matt’s role covers operations, customer support, escalations, and sales. That’s a lot of hats for one head. Between urgent issues (like system outages) and everyday distractions (Slack messages, emails, ticket follow-ups), his cold-calling efforts often get pushed to the back burner.</p>
<p>If urgent tasks always overshadow your pipeline-building activities, you’ll end up with a dangerously thin pipeline. Remember: “The Pipe is life.” The longer you allow other priorities to get in the way, the more your sales (and stress levels) suffer down the road.</p>
<h2 id="h-triage-urgent-vs-non-urgent-tasks"><strong>Triage “Urgent vs. Non-Urgent” Tasks</strong></h2>
<p>Yes, certain crises truly are urgent. If your client’s phones are down, you can’t ignore that. But not everything that <em>feels</em> urgent <em>is</em> urgent. Often, we treat every Slack ping or email notification like a five-alarm fire.</p>
<h3 id="h-identify-real-emergencies"><strong>Identify Real Emergencies:</strong></h3>
<p>A system outage that halts business? Absolutely that requires immediate action. A non-critical support request? Schedule it for later. Set boundaries so routine tasks don’t hijack your entire day.</p>
<h3 id="h-use-focus-blocks"><strong>Use Focus Blocks</strong></h3>
<p>Turn Off Notifications: Close Slack, kill your email window, silence your phone—whatever it takes to create an uninterrupted block.</p>
<p>Leverage High-Intensity Sprints: Prospect in short bursts (15–30 minutes) where all you do is dial. Make notes on a physical list to avoid toggling between multiple browser tabs.</p>
<h3 id="h-delegate"><strong>Delegate</strong></h3>
<p>If you’re not the only one who can handle support tickets, let others take them. Own the customer relationship; let your team own the problem resolution.</p>
<h2 id="h-the-art-of-owning-the-customer-not-the-problem"><strong>The Art of Owning the Customer, Not the Problem</strong></h2>
<p>One of the biggest time-sucks for salespeople is diving headfirst into problem-solving. If you’re an empathetic type, you might be tempted to fix every issue yourself. But that drains your time and divides your focus.</p>
<h3 id="h-own-the-relationship"><strong>Own the Relationship</strong></h3>
<p>When a customer meltdown looms, they want reassurance. You’re the friendly face they trust. Let them know you’re on it, but don’t dive into the technical fix if there’s someone else better equipped.</p>
<h3 id="h-set-expectations-and-follow-up"><strong>Set Expectations and Follow Up</strong></h3>
<p>Get a clear commitment from your support team: “Can you resolve this by 3 p.m.?” Check in before the deadline, not after. That way, you can give the customer a timely update.</p>
<h3 id="h-balance-accountability"><strong>Balance Accountability</strong></h3>
<p>You, as the salesperson, remain responsible for the customer’s happiness. Your support or operations team, however, is responsible for execution. Keep close tabs on them, but don’t do their job for them.</p>
<h2 id="h-sharpen-targeting-to-build-better-prospecting-lists"><strong>Sharpen Targeting To Build Better Prospecting Lists</strong></h2>
<p>Matt’s telecom company has a strong base of medical practices—mostly gained through referrals. Now he wants to proactively call into that same niche. But how do you successfully cold call a vertical you’ve never actively prospected before?</p>
<h3 id="h-define-your-ideal-customer-profile-icp"><strong>Define Your Ideal Customer Profile (ICP)</strong></h3>
<p>Look at your existing medical clients. How big are they? What specialties do they serve? Who handles IT decisions? Notice any patterns in the types of practices or roles you consistently serve.</p>
<h3 id="h-craft-a-relevant-message"><strong>Craft a Relevant Message</strong></h3>
<p>Medical offices might not realize they’re missing features that could improve patient flow. Translate “telecom upgrades” into benefits that matter—like reducing patient wait times, integrating scheduling, or enabling secure remote access. If you offer advanced AI features (like intelligent call routing or sentiment analysis), frame it around operational efficiency and cost savings.</p>
<h3 id="h-focus-on-the-conversation-not-the-sale"><strong>Focus on the Conversation, Not the Sale</strong></h3>
<p>In the initial call, your only goal is a deeper conversation—an appointment, a demo, a chance to learn more about their practice’s pains. Don’t try to close them on the phone. Earn the right to a serious meeting by showing genuine understanding of their challenges.</p>
<h2 id="h-high-intensity-prospecting-sprints-go-old-school"><strong>High-Intensity Prospecting Sprints: Go Old-School</strong></h2>
<p>When you’re juggling 100 tasks, the simplest method often works best. If your CRM is a magnet for distractions, go pen and paper:</p>
<p><strong>Pen, List, Phone</strong> (from <a href="https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=asc_df_1119144752" rel="nofollow"><em>Fanatical Prospecting</em></a>)</p>
<p>Prep a physical list of 20–25 leads you plan to dial in a short block. Put the CRM away. Jot quick notes in the margins—who picked up, who didn’t, outcome of each call. After you’re done, block 10 minutes to update your CRM. No more toggling and no wasted cycles.</p>
<h3 id="h-front-load-your-day"><strong>Front-Load Your Day</strong></h3>
<p>Medical offices are typically more reachable early in the morning (before they’re swamped with patients). Tackle your call block first, then switch to operations or email triage.</p>
<h3 id="h-stay-consistent"><strong>Stay Consistent</strong></h3>
<p>Even a <a href="https://salesgravy.com/the-btn-prospecting-method-money-monday/" rel="nofollow">“BTN” (Better Than Nothing) approach</a> ensures you don’t roll a zero on any given day. Make it a habit to achieve <em>some</em> number of outbound calls before lunch.</p>
<h2 id="h-you-control-the-clock"><strong>You Control the Clock</strong></h2>
<p>Matt’s question boiled down to two points: <strong>(1)</strong> How do I make time for prospecting when operational fires pop up? and<strong> (2)</strong> How do I penetrate a new (but familiar) niche?</p>
<ol>
<li><strong>Focus Blocks</strong>: Turn off Slack and email. Give yourself short, intense windows for pure prospecting.</li>
<li><strong>Delegate and Own</strong>: Maintain the customer relationship, but don’t let every support ticket consume your day.</li>
<li><strong>Target Smartly</strong>: If you’ve already succeeded in a niche—like medical—mine that data to craft a strong value proposition.</li>
<li><strong>Execute with Simple Systems</strong>: Use pen-and-paper call lists and schedule your CRM updates afterward.</li>
</ol>
<p>When you’re tired at day’s end, battling an inbox full of escalations and half-finished tasks, remember: <em>always make one more call.</em> That extra push keeps your pipeline alive and your sales career thriving—even when you’re juggling a half-dozen hats.</p>
<hr/>
<p><strong>Got a burning question about sales, leadership, or juggling multiple roles?</strong> Ask me about it. Head to <a href="https://salesgravy.com/ask" rel="nofollow">https://salesgravy.com/ask</a>. One of our producers might schedule you for an upcoming <em>Ask Jeb</em> episode, where we tackle your biggest challenges together!</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Matt from Grand Rapids says, “If I don’t make my cold calls, our pipeline will go dry.” He is juggling everything from operations to customer service escalations, all while trying to generate fresh leads through cold calls.&lt;/p&gt;
&lt;p&gt;Sound familiar? In this Ask Jeb segment of the &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Podcast&lt;/a&gt;, I walk Matt through practical strategies to carve out time for prospecting and target the right prospects, so that he can keep his sales pipeline full—even while being pulled in a dozen directions.&lt;/p&gt;
&lt;h2 id=&#34;h-the-problem-too-many-hats-too-little-time&#34;&gt;&lt;strong&gt;The Problem: Too Many Hats, Too Little Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Matt’s role covers operations, customer support, escalations, and sales. That’s a lot of hats for one head. Between urgent issues (like system outages) and everyday distractions (Slack messages, emails, ticket follow-ups), his cold-calling efforts often get pushed to the back burner.&lt;/p&gt;
&lt;p&gt;If urgent tasks always overshadow your pipeline-building activities, you’ll end up with a dangerously thin pipeline. Remember: “The Pipe is life.” The longer you allow other priorities to get in the way, the more your sales (and stress levels) suffer down the road.&lt;/p&gt;
&lt;h2 id=&#34;h-triage-urgent-vs-non-urgent-tasks&#34;&gt;&lt;strong&gt;Triage “Urgent vs. Non-Urgent” Tasks&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Yes, certain crises truly are urgent. If your client’s phones are down, you can’t ignore that. But not everything that &lt;em&gt;feels&lt;/em&gt; urgent &lt;em&gt;is&lt;/em&gt; urgent. Often, we treat every Slack ping or email notification like a five-alarm fire.&lt;/p&gt;
&lt;h3 id=&#34;h-identify-real-emergencies&#34;&gt;&lt;strong&gt;Identify Real Emergencies:&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;A system outage that halts business? Absolutely that requires immediate action. A non-critical support request? Schedule it for later. Set boundaries so routine tasks don’t hijack your entire day.&lt;/p&gt;
&lt;h3 id=&#34;h-use-focus-blocks&#34;&gt;&lt;strong&gt;Use Focus Blocks&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Turn Off Notifications: Close Slack, kill your email window, silence your phone—whatever it takes to create an uninterrupted block.&lt;/p&gt;
&lt;p&gt;Leverage High-Intensity Sprints: Prospect in short bursts (15–30 minutes) where all you do is dial. Make notes on a physical list to avoid toggling between multiple browser tabs.&lt;/p&gt;
&lt;h3 id=&#34;h-delegate&#34;&gt;&lt;strong&gt;Delegate&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you’re not the only one who can handle support tickets, let others take them. Own the customer relationship; let your team own the problem resolution.&lt;/p&gt;
&lt;h2 id=&#34;h-the-art-of-owning-the-customer-not-the-problem&#34;&gt;&lt;strong&gt;The Art of Owning the Customer, Not the Problem&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;One of the biggest time-sucks for salespeople is diving headfirst into problem-solving. If you’re an empathetic type, you might be tempted to fix every issue yourself. But that drains your time and divides your focus.&lt;/p&gt;
&lt;h3 id=&#34;h-own-the-relationship&#34;&gt;&lt;strong&gt;Own the Relationship&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;When a customer meltdown looms, they want reassurance. You’re the friendly face they trust. Let them know you’re on it, but don’t dive into the technical fix if there’s someone else better equipped.&lt;/p&gt;
&lt;h3 id=&#34;h-set-expectations-and-follow-up&#34;&gt;&lt;strong&gt;Set Expectations and Follow Up&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Get a clear commitment from your support team: “Can you resolve this by 3 p.m.?” Check in before the deadline, not after. That way, you can give the customer a timely update.&lt;/p&gt;
&lt;h3 id=&#34;h-balance-accountability&#34;&gt;&lt;strong&gt;Balance Accountability&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;You, as the salesperson, remain responsible for the customer’s happiness. Your support or operations team, however, is responsible for execution. Keep close tabs on them, but don’t do their job for them.&lt;/p&gt;
&lt;h2 id=&#34;h-sharpen-targeting-to-build-better-prospecting-lists&#34;&gt;&lt;strong&gt;Sharpen Targeting To Build Better Prospecting Lists&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Matt’s telecom company has a strong base of medical practices—mostly gained through referrals. Now he wants to proactively call into that same niche. But how do you successfully cold call a vertical you’ve never actively prospected before?&lt;/p&gt;
&lt;h3 id=&#34;h-define-your-ideal-customer-profile-icp&#34;&gt;&lt;strong&gt;Define Your Ideal Customer Profile (ICP)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Look at your existing medical clients. How big are they? What specialties do they serve? Who handles IT decisions? Notice any patterns in the types of practices or roles you consistently serve.&lt;/p&gt;
&lt;h3 id=&#34;h-craft-a-relevant-message&#34;&gt;&lt;strong&gt;Craft a Relevant Message&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Medical offices might not realize they’re missing features that could improve patient flow. Translate “telecom upgrades” into benefits that matter—like reducing patient wait times, integrating scheduling, or enabling secure remote access. If you offer advanced AI features (like intelligent call routing or sentiment analysis), frame it around operational efficiency and cost savings.&lt;/p&gt;
&lt;h3 id=&#34;h-focus-on-the-conversation-not-the-sale&#34;&gt;&lt;strong&gt;Focus on the Conversation, Not the Sale&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;In the initial call, your only goal is a deeper conversation—an appointment, a demo, a chance to learn more about their practice’s pains. Don’t try to close them on the phone. Earn the right to a serious meeting by showing genuine understanding of their challenges.&lt;/p&gt;
&lt;h2 id=&#34;h-high-intensity-prospecting-sprints-go-old-school&#34;&gt;&lt;strong&gt;High-Intensity Prospecting Sprints: Go Old-School&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you’re juggling 100 tasks, the simplest method often works best. If your CRM is a magnet for distractions, go pen and paper:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Pen, List, Phone&lt;/strong&gt; (from &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=asc_df_1119144752&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt;)&lt;/p&gt;
&lt;p&gt;Prep a physical list of 20–25 leads you plan to dial in a short block. Put the CRM away. Jot quick notes in the margins—who picked up, who didn’t, outcome of each call. After you’re done, block 10 minutes to update your CRM. No more toggling and no wasted cycles.&lt;/p&gt;
&lt;h3 id=&#34;h-front-load-your-day&#34;&gt;&lt;strong&gt;Front-Load Your Day&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Medical offices are typically more reachable early in the morning (before they’re swamped with patients). Tackle your call block first, then switch to operations or email triage.&lt;/p&gt;
&lt;h3 id=&#34;h-stay-consistent&#34;&gt;&lt;strong&gt;Stay Consistent&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Even a &lt;a href=&#34;https://salesgravy.com/the-btn-prospecting-method-money-monday/&#34; rel=&#34;nofollow&#34;&gt;“BTN” (Better Than Nothing) approach&lt;/a&gt; ensures you don’t roll a zero on any given day. Make it a habit to achieve &lt;em&gt;some&lt;/em&gt; number of outbound calls before lunch.&lt;/p&gt;
&lt;h2 id=&#34;h-you-control-the-clock&#34;&gt;&lt;strong&gt;You Control the Clock&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Matt’s question boiled down to two points: &lt;strong&gt;(1)&lt;/strong&gt; How do I make time for prospecting when operational fires pop up? and&lt;strong&gt; (2)&lt;/strong&gt; How do I penetrate a new (but familiar) niche?&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Focus Blocks&lt;/strong&gt;: Turn off Slack and email. Give yourself short, intense windows for pure prospecting.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Delegate and Own&lt;/strong&gt;: Maintain the customer relationship, but don’t let every support ticket consume your day.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Target Smartly&lt;/strong&gt;: If you’ve already succeeded in a niche—like medical—mine that data to craft a strong value proposition.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Execute with Simple Systems&lt;/strong&gt;: Use pen-and-paper call lists and schedule your CRM updates afterward.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;When you’re tired at day’s end, battling an inbox full of escalations and half-finished tasks, remember: &lt;em&gt;always make one more call.&lt;/em&gt; That extra push keeps your pipeline alive and your sales career thriving—even when you’re juggling a half-dozen hats.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;&lt;strong&gt;Got a burning question about sales, leadership, or juggling multiple roles?&lt;/strong&gt; Ask me about it. Head to &lt;a href=&#34;https://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;https://salesgravy.com/ask&lt;/a&gt;. One of our producers might schedule you for an upcoming &lt;em&gt;Ask Jeb&lt;/em&gt; episode, where we tackle your biggest challenges together!&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-find-time-to-cold-call-so-your-pipeline-doesnt-run-dry-ask-jeb/</link>
                <pubDate>Wed, 05 Mar 2025 01:12:00 &#43;0000</pubDate>
                <itunes:duration>1389</itunes:duration>
                
                
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                <itunes:title>Email is Broken—Pick Up the Damn Phone! (Money Monday)</itunes:title>
                <title>Email is Broken—Pick Up the Damn Phone! (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;If you’ve hung around me for longer than five minutes, you’ve heard me say that sales is about talking with people. The fact is, the more people you talk with, the more you’ll sell.&lt;/p&gt;
&lt;p&gt;The good news is that there are lots of people to talk with to make a sale. The problem is, far too many salespeople have quit talking with people.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-email-prospecting-has-suddenly-stop-working&#34;&gt;&lt;strong&gt;Email Prospecting Has Suddenly Stop Working&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Instead they keep prospects and customers at arms length through asynchronous communication channels like email &amp;#8211; especially when prospecting.&amp;#160;&lt;/p&gt;
&lt;p&gt;They lean on email because it’s easier to hide behind a keyboard than pick up the phone and face rejection. But here’s the cold, hard truth: &lt;em&gt;Email as a prospecting channel has suddenly &lt;a href=&#34;https://salesgravy.com/is-email-or-the-telephone-better-for-prospecting/&#34;&gt;stopped working&lt;/a&gt;.&amp;#160;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Recent data indicate that salespeople today are sending three to eight times more emails than they were just a couple of years ago … yet they’re getting only a tenth of the response.&amp;#160;&lt;/p&gt;
&lt;p&gt;Let that sink in for a moment. Three times more email and a tenth of the response. These days you can send your prospecting emails dressed up in a pink bunny suit, riding a unicorn, tossing hundred dollar bills in the air and prospects are still going to ignore you.&amp;#160;&lt;/p&gt;
&lt;p&gt;Essentially salespeople and their AI minions are banging out more and more email to make up for the lower response rates leading to a vicious cycle of diminishing returns. At this point, for all intents and purposes, email prospecting is dead.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-decline-of-email-prospecting-nbsp&#34;&gt;&lt;strong&gt;The Decline of Email Prospecting&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;What happened?&amp;#160;&lt;/p&gt;
&lt;p&gt;In the past, crafting cold email involved strategic thought and personalized messages unique to each prospect. It was a slow process which meant salespeople sent fewer but more effective prospecting emails that were at least tolerable for prospects.&amp;#160;&lt;/p&gt;
&lt;p&gt;If your email didn’t connect, your prospect would just delete it and, sometimes, at least respond that they were not interested.&amp;#160;&lt;/p&gt;
&lt;p&gt;Ten years ago, the slow decline of email as a prospecting channel began with the advent of sales engagement platforms like OutReach and SalesLoft. These platforms opened the door to reps to send streams of automated emails in multi-step cadences at the push of a button.&lt;/p&gt;
&lt;p&gt;Then two years ago, AI burst onto the scene and suddenly everything changed. A legion of enterprising tech entrepreneurs promised magical prospecting engines that would “replace” salespeople altogether. Just push a button and AI does the hard work to fill the pipeline.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-all-prospecting-email-is-suspicious-nbsp&#34;&gt;&lt;strong&gt;All Prospecting Email is Suspicious&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;These AI apps churn out prospecting emails using “hyper-personalization,” scraping tokens off your LinkedIn profile, grabbing a crumb of information from your Facebook feed, and slapping that into an email to make it look human.&amp;#160;&lt;/p&gt;
&lt;p&gt;But here’s the problem: &lt;em&gt;buyers aren’t stupid.&lt;/em&gt; The second they sniff out that a robot is behind the curtain, it completely turns them off. People don’t like to be manipulated — especially by AI. Once they realize they’ve been duped by AI, they trust nothing else in their inbox.&amp;#160;&lt;/p&gt;
&lt;p&gt;And because AI can send emails 24/7 — relentlessly — without taking a coffee break or a vacation, inboxes have been flooded with this shallow AI-generated drivel.&amp;#160;&lt;/p&gt;
&lt;p&gt;The reality is that these platforms are basically spam machines that turned the slow decline of email prospecting into a fast moving avalanche of pain. These AI powered sales automation tools have scaled email volume to an extraordinary and unsustainable level.&lt;/p&gt;
&lt;p&gt;The deluge of AI generated email led to a phenomenon called the &lt;a href=&#34;https://salesgravy.com/how-to-lose-your-prospects-attention-in-5-seconds-or-less/&#34;&gt;Great Ignore&lt;/a&gt; in which all prospecting messages — good or bad, human or AI generated — are cast into the same bucket and ignored by the prospects.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sales-prospecting-cynicism&#34;&gt;&lt;strong&gt;Sales Prospecting Cynicism&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Buyers are drained, exasperated, and exhausted with this crap. I talk to decision-makers every day who say, “I don’t open any email from someone I don’t already know anymore. I just delete it. I don’t have time for that.”&lt;/p&gt;
&lt;p&gt;And if they do open your email and see it’s obviously AI text, rather than just deleting your email, they’ll block you permanently.&amp;#160;&lt;/p&gt;
&lt;p&gt;Think about it. How often have you looked at your own inbox and found an email with an awkwardly “hyper-personalized” opener that references your dog’s name, a local restaurant, or a sports team. The minute you realize it’s not truly personal, that it&amp;#8217;s a a cheap AI gimmick, you feel manipulated. You become cynical. You trust nothing.&amp;#160;&lt;/p&gt;
&lt;p&gt;So you delete or block the sender.&lt;/p&gt;
&lt;p&gt;Multiply that by thousands or millions of prospects doing the same thing, and you see why email as a prospecting channel has just quit working.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-root-cause-why-email-prospecting-quit-working-nbsp&#34;&gt;&lt;strong&gt;The Root Cause: Why Email Prospecting Quit Working&amp;#160;&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The root cause of this problem is that the vast majority of sales professionals rely on email as their sole prospecting channel — primarily because they fear synchronous channels like the phone and face-to-face prospecting.&amp;#160;&lt;/p&gt;
&lt;p&gt;So they double down and send even more emails. As they scramble to get noticed, the consequence is paradoxical: the more they try to connect with email, the more they resort to cheesy tricks and manipulation, the more prospects shut down and ignore them.&amp;#160;&lt;/p&gt;
&lt;p&gt;With thousands of sales organizations and millions of salespeople using this same approach, it’s just not sustainable. And this is exactly how we’ve ended up with three times the email volume and one-tenth the response rate.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-pick-up-the-damn-phone&#34;&gt;&lt;strong&gt;Pick Up the Damn Phone&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;For the modern salesperson, this presents a profound challenge — how to capture attention in a world that is learning to ignore you. The answer is: Pick Up the Damn Phone!&lt;/p&gt;
&lt;p&gt;The phone is your single greatest secret weapon for breaking through the noise and getting the attention of spammed-out prospects.&lt;/p&gt;
&lt;p&gt;The truth is nothing will ever beat a real-time, interactive, synchronous prospecting conversation. You can hear their tone of voice, address objections instantly, and actually have a conversation.&lt;/p&gt;
&lt;p&gt;Hardly anyone calls anymore, because they’re scared of rejection or they assume that no-one answers the phone. But guess what? Prospects do answer the phone and they will talk with you.&lt;/p&gt;
&lt;p&gt;And even if they don’t, you can leave a sincere, &lt;a href=&#34;https://salesgravy.com/7-voicemail-scripts-that-get-your-prospecting-calls-returned/&#34;&gt;voicemail message&lt;/a&gt; in your own voice, that puts you miles ahead of the AI-generated garbage in their inbox.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-prospecting-in-person&#34;&gt;&lt;strong&gt;Prospecting In-Person&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re an outside sales rep, get out in the field and swing some doors. I’ve spent a lot of time out in the field lately, going door-to-door with sales teams. Time after time, we walk in, ask to speak with a decision-maker, and we get immediate face-to-face conversations. No hostility; no one kicking us out.&amp;#160;&lt;/p&gt;
&lt;p&gt;Prospects are starved for genuine human interaction. They are tired of video calls and chatbots. They’ll talk with you if you show up.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-action-plan-for-the-week&#34;&gt;&lt;strong&gt;Your Action Plan for the Week&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This week, I want you to put email prospecting on pause. Instead, focus on the phone and in-person prospecting. Block an hour each morning, first thing, for &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34;&gt;telephone prospecting&lt;/a&gt;. Make at least 25 dials each day.&amp;#160;&lt;/p&gt;
&lt;p&gt;Then, while you are out in the field, set a daily goal of five door knocks or drop-ins. Ten is better if you can pull it off.&lt;/p&gt;
&lt;p&gt;After each appointment, look to your left, look to your right, and look behind you — then walk in those doors. You’ll be shocked at how receptive people are when you’re standing right in front of them.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-lean-into-being-human&#34;&gt;&lt;strong&gt;Lean Into Being Human&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In a world where robots are faking sincerity and spamming the universe, your best asset is your genuine, authentic, flawed-but-real human self. That’s what resonates. That’s what triggers trust.&amp;#160;&lt;/p&gt;
&lt;p&gt;You have a personal brand, a vibe and style that AI can’t replicate. So show it off.&lt;/p&gt;
&lt;p&gt;Pick up the phone, knock a door, get out there and talk with people. Because in this age of spam and robotic nonsense, human contact is the key to building a winning pipeline.&amp;#160;&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p id=&#34;title&#34;&gt;Learn how to reduce objections and increase cold call conversions with 25 winning scripts that earn more appointments. Download our FREE guide: &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/appointment/&#34;&gt;25 Ways to Ask for the Appointment on a Cold Call&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>If you’ve hung around me for longer than five minutes, you’ve heard me say that sales is about talking with people. The fact is, the more people you talk with, the more you’ll sell.</p>
<p>The good news is that there are lots of people to talk with to make a sale. The problem is, far too many salespeople have quit talking with people.</p>
<h2 id="h-email-prospecting-has-suddenly-stop-working"><strong>Email Prospecting Has Suddenly Stop Working</strong></h2>
<p>Instead they keep prospects and customers at arms length through asynchronous communication channels like email – especially when prospecting. </p>
<p>They lean on email because it’s easier to hide behind a keyboard than pick up the phone and face rejection. But here’s the cold, hard truth: <em>Email as a prospecting channel has suddenly <a href="https://salesgravy.com/is-email-or-the-telephone-better-for-prospecting/" rel="nofollow">stopped working</a>. </em></p>
<p>Recent data indicate that salespeople today are sending three to eight times more emails than they were just a couple of years ago … yet they’re getting only a tenth of the response. </p>
<p>Let that sink in for a moment. Three times more email and a tenth of the response. These days you can send your prospecting emails dressed up in a pink bunny suit, riding a unicorn, tossing hundred dollar bills in the air and prospects are still going to ignore you. </p>
<p>Essentially salespeople and their AI minions are banging out more and more email to make up for the lower response rates leading to a vicious cycle of diminishing returns. At this point, for all intents and purposes, email prospecting is dead. </p>
<h2 id="h-the-decline-of-email-prospecting-nbsp"><strong>The Decline of Email Prospecting </strong></h2>
<p>What happened? </p>
<p>In the past, crafting cold email involved strategic thought and personalized messages unique to each prospect. It was a slow process which meant salespeople sent fewer but more effective prospecting emails that were at least tolerable for prospects. </p>
<p>If your email didn’t connect, your prospect would just delete it and, sometimes, at least respond that they were not interested. </p>
<p>Ten years ago, the slow decline of email as a prospecting channel began with the advent of sales engagement platforms like OutReach and SalesLoft. These platforms opened the door to reps to send streams of automated emails in multi-step cadences at the push of a button.</p>
<p>Then two years ago, AI burst onto the scene and suddenly everything changed. A legion of enterprising tech entrepreneurs promised magical prospecting engines that would “replace” salespeople altogether. Just push a button and AI does the hard work to fill the pipeline.</p>
<h2 id="h-all-prospecting-email-is-suspicious-nbsp"><strong>All Prospecting Email is Suspicious </strong></h2>
<p>These AI apps churn out prospecting emails using “hyper-personalization,” scraping tokens off your LinkedIn profile, grabbing a crumb of information from your Facebook feed, and slapping that into an email to make it look human. </p>
<p>But here’s the problem: <em>buyers aren’t stupid.</em> The second they sniff out that a robot is behind the curtain, it completely turns them off. People don’t like to be manipulated — especially by AI. Once they realize they’ve been duped by AI, they trust nothing else in their inbox. </p>
<p>And because AI can send emails 24/7 — relentlessly — without taking a coffee break or a vacation, inboxes have been flooded with this shallow AI-generated drivel. </p>
<p>The reality is that these platforms are basically spam machines that turned the slow decline of email prospecting into a fast moving avalanche of pain. These AI powered sales automation tools have scaled email volume to an extraordinary and unsustainable level.</p>
<p>The deluge of AI generated email led to a phenomenon called the <a href="https://salesgravy.com/how-to-lose-your-prospects-attention-in-5-seconds-or-less/" rel="nofollow">Great Ignore</a> in which all prospecting messages — good or bad, human or AI generated — are cast into the same bucket and ignored by the prospects.</p>
<h2 id="h-sales-prospecting-cynicism"><strong>Sales Prospecting Cynicism</strong></h2>
<p>Buyers are drained, exasperated, and exhausted with this crap. I talk to decision-makers every day who say, “I don’t open any email from someone I don’t already know anymore. I just delete it. I don’t have time for that.”</p>
<p>And if they do open your email and see it’s obviously AI text, rather than just deleting your email, they’ll block you permanently. </p>
<p>Think about it. How often have you looked at your own inbox and found an email with an awkwardly “hyper-personalized” opener that references your dog’s name, a local restaurant, or a sports team. The minute you realize it’s not truly personal, that it’s a a cheap AI gimmick, you feel manipulated. You become cynical. You trust nothing. </p>
<p>So you delete or block the sender.</p>
<p>Multiply that by thousands or millions of prospects doing the same thing, and you see why email as a prospecting channel has just quit working. </p>
<h2 id="h-the-root-cause-why-email-prospecting-quit-working-nbsp"><strong>The Root Cause: Why Email Prospecting Quit Working </strong></h2>
<p>The root cause of this problem is that the vast majority of sales professionals rely on email as their sole prospecting channel — primarily because they fear synchronous channels like the phone and face-to-face prospecting. </p>
<p>So they double down and send even more emails. As they scramble to get noticed, the consequence is paradoxical: the more they try to connect with email, the more they resort to cheesy tricks and manipulation, the more prospects shut down and ignore them. </p>
<p>With thousands of sales organizations and millions of salespeople using this same approach, it’s just not sustainable. And this is exactly how we’ve ended up with three times the email volume and one-tenth the response rate. </p>
<h2 id="h-pick-up-the-damn-phone"><strong>Pick Up the Damn Phone</strong></h2>
<p>For the modern salesperson, this presents a profound challenge — how to capture attention in a world that is learning to ignore you. The answer is: Pick Up the Damn Phone!</p>
<p>The phone is your single greatest secret weapon for breaking through the noise and getting the attention of spammed-out prospects.</p>
<p>The truth is nothing will ever beat a real-time, interactive, synchronous prospecting conversation. You can hear their tone of voice, address objections instantly, and actually have a conversation.</p>
<p>Hardly anyone calls anymore, because they’re scared of rejection or they assume that no-one answers the phone. But guess what? Prospects do answer the phone and they will talk with you.</p>
<p>And even if they don’t, you can leave a sincere, <a href="https://salesgravy.com/7-voicemail-scripts-that-get-your-prospecting-calls-returned/" rel="nofollow">voicemail message</a> in your own voice, that puts you miles ahead of the AI-generated garbage in their inbox.</p>
<h2 id="h-prospecting-in-person"><strong>Prospecting In-Person</strong></h2>
<p>If you’re an outside sales rep, get out in the field and swing some doors. I’ve spent a lot of time out in the field lately, going door-to-door with sales teams. Time after time, we walk in, ask to speak with a decision-maker, and we get immediate face-to-face conversations. No hostility; no one kicking us out. </p>
<p>Prospects are starved for genuine human interaction. They are tired of video calls and chatbots. They’ll talk with you if you show up. </p>
<h2 id="h-your-action-plan-for-the-week"><strong>Your Action Plan for the Week</strong></h2>
<p>This week, I want you to put email prospecting on pause. Instead, focus on the phone and in-person prospecting. Block an hour each morning, first thing, for <a href="https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/" rel="nofollow">telephone prospecting</a>. Make at least 25 dials each day. </p>
<p>Then, while you are out in the field, set a daily goal of five door knocks or drop-ins. Ten is better if you can pull it off.</p>
<p>After each appointment, look to your left, look to your right, and look behind you — then walk in those doors. You’ll be shocked at how receptive people are when you’re standing right in front of them.</p>
<h2 id="h-lean-into-being-human"><strong>Lean Into Being Human</strong></h2>
<p>In a world where robots are faking sincerity and spamming the universe, your best asset is your genuine, authentic, flawed-but-real human self. That’s what resonates. That’s what triggers trust. </p>
<p>You have a personal brand, a vibe and style that AI can’t replicate. So show it off.</p>
<p>Pick up the phone, knock a door, get out there and talk with people. Because in this age of spam and robotic nonsense, human contact is the key to building a winning pipeline. </p>
<hr/>
<p id="title">Learn how to reduce objections and increase cold call conversions with 25 winning scripts that earn more appointments. Download our FREE guide: <strong><a href="https://salesgravy.com/appointment/" rel="nofollow">25 Ways to Ask for the Appointment on a Cold Call</a></strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;If you’ve hung around me for longer than five minutes, you’ve heard me say that sales is about talking with people. The fact is, the more people you talk with, the more you’ll sell.&lt;/p&gt;
&lt;p&gt;The good news is that there are lots of people to talk with to make a sale. The problem is, far too many salespeople have quit talking with people.&lt;/p&gt;
&lt;h2 id=&#34;h-email-prospecting-has-suddenly-stop-working&#34;&gt;&lt;strong&gt;Email Prospecting Has Suddenly Stop Working&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Instead they keep prospects and customers at arms length through asynchronous communication channels like email – especially when prospecting. &lt;/p&gt;
&lt;p&gt;They lean on email because it’s easier to hide behind a keyboard than pick up the phone and face rejection. But here’s the cold, hard truth: &lt;em&gt;Email as a prospecting channel has suddenly &lt;a href=&#34;https://salesgravy.com/is-email-or-the-telephone-better-for-prospecting/&#34; rel=&#34;nofollow&#34;&gt;stopped working&lt;/a&gt;. &lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Recent data indicate that salespeople today are sending three to eight times more emails than they were just a couple of years ago … yet they’re getting only a tenth of the response. &lt;/p&gt;
&lt;p&gt;Let that sink in for a moment. Three times more email and a tenth of the response. These days you can send your prospecting emails dressed up in a pink bunny suit, riding a unicorn, tossing hundred dollar bills in the air and prospects are still going to ignore you. &lt;/p&gt;
&lt;p&gt;Essentially salespeople and their AI minions are banging out more and more email to make up for the lower response rates leading to a vicious cycle of diminishing returns. At this point, for all intents and purposes, email prospecting is dead. &lt;/p&gt;
&lt;h2 id=&#34;h-the-decline-of-email-prospecting-nbsp&#34;&gt;&lt;strong&gt;The Decline of Email Prospecting &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;What happened? &lt;/p&gt;
&lt;p&gt;In the past, crafting cold email involved strategic thought and personalized messages unique to each prospect. It was a slow process which meant salespeople sent fewer but more effective prospecting emails that were at least tolerable for prospects. &lt;/p&gt;
&lt;p&gt;If your email didn’t connect, your prospect would just delete it and, sometimes, at least respond that they were not interested. &lt;/p&gt;
&lt;p&gt;Ten years ago, the slow decline of email as a prospecting channel began with the advent of sales engagement platforms like OutReach and SalesLoft. These platforms opened the door to reps to send streams of automated emails in multi-step cadences at the push of a button.&lt;/p&gt;
&lt;p&gt;Then two years ago, AI burst onto the scene and suddenly everything changed. A legion of enterprising tech entrepreneurs promised magical prospecting engines that would “replace” salespeople altogether. Just push a button and AI does the hard work to fill the pipeline.&lt;/p&gt;
&lt;h2 id=&#34;h-all-prospecting-email-is-suspicious-nbsp&#34;&gt;&lt;strong&gt;All Prospecting Email is Suspicious &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;These AI apps churn out prospecting emails using “hyper-personalization,” scraping tokens off your LinkedIn profile, grabbing a crumb of information from your Facebook feed, and slapping that into an email to make it look human. &lt;/p&gt;
&lt;p&gt;But here’s the problem: &lt;em&gt;buyers aren’t stupid.&lt;/em&gt; The second they sniff out that a robot is behind the curtain, it completely turns them off. People don’t like to be manipulated — especially by AI. Once they realize they’ve been duped by AI, they trust nothing else in their inbox. &lt;/p&gt;
&lt;p&gt;And because AI can send emails 24/7 — relentlessly — without taking a coffee break or a vacation, inboxes have been flooded with this shallow AI-generated drivel. &lt;/p&gt;
&lt;p&gt;The reality is that these platforms are basically spam machines that turned the slow decline of email prospecting into a fast moving avalanche of pain. These AI powered sales automation tools have scaled email volume to an extraordinary and unsustainable level.&lt;/p&gt;
&lt;p&gt;The deluge of AI generated email led to a phenomenon called the &lt;a href=&#34;https://salesgravy.com/how-to-lose-your-prospects-attention-in-5-seconds-or-less/&#34; rel=&#34;nofollow&#34;&gt;Great Ignore&lt;/a&gt; in which all prospecting messages — good or bad, human or AI generated — are cast into the same bucket and ignored by the prospects.&lt;/p&gt;
&lt;h2 id=&#34;h-sales-prospecting-cynicism&#34;&gt;&lt;strong&gt;Sales Prospecting Cynicism&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Buyers are drained, exasperated, and exhausted with this crap. I talk to decision-makers every day who say, “I don’t open any email from someone I don’t already know anymore. I just delete it. I don’t have time for that.”&lt;/p&gt;
&lt;p&gt;And if they do open your email and see it’s obviously AI text, rather than just deleting your email, they’ll block you permanently. &lt;/p&gt;
&lt;p&gt;Think about it. How often have you looked at your own inbox and found an email with an awkwardly “hyper-personalized” opener that references your dog’s name, a local restaurant, or a sports team. The minute you realize it’s not truly personal, that it’s a a cheap AI gimmick, you feel manipulated. You become cynical. You trust nothing. &lt;/p&gt;
&lt;p&gt;So you delete or block the sender.&lt;/p&gt;
&lt;p&gt;Multiply that by thousands or millions of prospects doing the same thing, and you see why email as a prospecting channel has just quit working. &lt;/p&gt;
&lt;h2 id=&#34;h-the-root-cause-why-email-prospecting-quit-working-nbsp&#34;&gt;&lt;strong&gt;The Root Cause: Why Email Prospecting Quit Working &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The root cause of this problem is that the vast majority of sales professionals rely on email as their sole prospecting channel — primarily because they fear synchronous channels like the phone and face-to-face prospecting. &lt;/p&gt;
&lt;p&gt;So they double down and send even more emails. As they scramble to get noticed, the consequence is paradoxical: the more they try to connect with email, the more they resort to cheesy tricks and manipulation, the more prospects shut down and ignore them. &lt;/p&gt;
&lt;p&gt;With thousands of sales organizations and millions of salespeople using this same approach, it’s just not sustainable. And this is exactly how we’ve ended up with three times the email volume and one-tenth the response rate. &lt;/p&gt;
&lt;h2 id=&#34;h-pick-up-the-damn-phone&#34;&gt;&lt;strong&gt;Pick Up the Damn Phone&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;For the modern salesperson, this presents a profound challenge — how to capture attention in a world that is learning to ignore you. The answer is: Pick Up the Damn Phone!&lt;/p&gt;
&lt;p&gt;The phone is your single greatest secret weapon for breaking through the noise and getting the attention of spammed-out prospects.&lt;/p&gt;
&lt;p&gt;The truth is nothing will ever beat a real-time, interactive, synchronous prospecting conversation. You can hear their tone of voice, address objections instantly, and actually have a conversation.&lt;/p&gt;
&lt;p&gt;Hardly anyone calls anymore, because they’re scared of rejection or they assume that no-one answers the phone. But guess what? Prospects do answer the phone and they will talk with you.&lt;/p&gt;
&lt;p&gt;And even if they don’t, you can leave a sincere, &lt;a href=&#34;https://salesgravy.com/7-voicemail-scripts-that-get-your-prospecting-calls-returned/&#34; rel=&#34;nofollow&#34;&gt;voicemail message&lt;/a&gt; in your own voice, that puts you miles ahead of the AI-generated garbage in their inbox.&lt;/p&gt;
&lt;h2 id=&#34;h-prospecting-in-person&#34;&gt;&lt;strong&gt;Prospecting In-Person&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you’re an outside sales rep, get out in the field and swing some doors. I’ve spent a lot of time out in the field lately, going door-to-door with sales teams. Time after time, we walk in, ask to speak with a decision-maker, and we get immediate face-to-face conversations. No hostility; no one kicking us out. &lt;/p&gt;
&lt;p&gt;Prospects are starved for genuine human interaction. They are tired of video calls and chatbots. They’ll talk with you if you show up. &lt;/p&gt;
&lt;h2 id=&#34;h-your-action-plan-for-the-week&#34;&gt;&lt;strong&gt;Your Action Plan for the Week&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;This week, I want you to put email prospecting on pause. Instead, focus on the phone and in-person prospecting. Block an hour each morning, first thing, for &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34; rel=&#34;nofollow&#34;&gt;telephone prospecting&lt;/a&gt;. Make at least 25 dials each day. &lt;/p&gt;
&lt;p&gt;Then, while you are out in the field, set a daily goal of five door knocks or drop-ins. Ten is better if you can pull it off.&lt;/p&gt;
&lt;p&gt;After each appointment, look to your left, look to your right, and look behind you — then walk in those doors. You’ll be shocked at how receptive people are when you’re standing right in front of them.&lt;/p&gt;
&lt;h2 id=&#34;h-lean-into-being-human&#34;&gt;&lt;strong&gt;Lean Into Being Human&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In a world where robots are faking sincerity and spamming the universe, your best asset is your genuine, authentic, flawed-but-real human self. That’s what resonates. That’s what triggers trust. &lt;/p&gt;
&lt;p&gt;You have a personal brand, a vibe and style that AI can’t replicate. So show it off.&lt;/p&gt;
&lt;p&gt;Pick up the phone, knock a door, get out there and talk with people. Because in this age of spam and robotic nonsense, human contact is the key to building a winning pipeline. &lt;/p&gt;
&lt;hr/&gt;
&lt;p id=&#34;title&#34;&gt;Learn how to reduce objections and increase cold call conversions with 25 winning scripts that earn more appointments. Download our FREE guide: &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/appointment/&#34; rel=&#34;nofollow&#34;&gt;25 Ways to Ask for the Appointment on a Cold Call&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/email-is-broken-pick-up-the-damn-phone-money-monday/</link>
                <pubDate>Sun, 02 Mar 2025 18:30:00 &#43;0000</pubDate>
                <itunes:duration>702</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:title>Cultivate Professional Presence — Buyers Evaluate You</itunes:title>
                <title>Cultivate Professional Presence — Buyers Evaluate You</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;You nailed the pitch. The budget was there. The decision-maker was engaged. So why did the deal go cold?&lt;/p&gt;
&lt;p&gt;The problem might not be your process. It might be you. Before a prospect buys from you, they have to buy into you. Your professional presence sets the stage for every interaction.&amp;#160;&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=ELR-Mhzv7eA
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-first-impressions-matter&#34;&gt;&lt;strong&gt;First Impressions Matter&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you don’t make a strong first impression, it won’t matter how great your service is.&lt;/p&gt;
&lt;p&gt;Your appearance tells a prospect what to expect before you even open your mouth.&amp;#160;&lt;/p&gt;
&lt;p&gt;Well-groomed, polished, and with a professional presence? You’re perceived as credible and competent. Over the phone or through email, if you’re engaging, confident and well-spoken, then you’re going to open more doors.&lt;/p&gt;
&lt;p&gt;Match your appearance and tone to the company you’re approaching. A simple LinkedIn search or visit to a company website will shed light on company culture. If this is a more informal environment, don’t show up in a suit. If everyone dresses sharp, then your polo and khakis aren’t going to cut it. You want to show an understanding of the work culture by doing your research and fitting in.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-confidence-is-contagious&#34;&gt;&lt;strong&gt;Confidence is Contagious&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Confidence comes from preparation — knowing your client, their business, and your value. You are how you present yourself. Trust in yourself and display confidence, and your prospect will see you as confident, too.&amp;#160;&lt;/p&gt;
&lt;p&gt;However, don’t fall into the trap of arrogance.&amp;#160; Avoid overpromising, looking to be right rather than helpful, and speaking more than you listen.&lt;/p&gt;
&lt;p&gt;When you do speak, &lt;a href=&#34;https://salesgravy.com/what-not-to-say-on-a-sales-call/&#34;&gt;speak confidently&lt;/a&gt;. Eliminate filler words like ‘um’ and ‘ah’ from your conversation. These undermine your confident demeanor and cause your prospect to doubt your credibility.&amp;#160;&lt;/p&gt;
&lt;p&gt;Instead, take intentional pauses when you’re not sure what to say or to avoid tripping over your words. A brief pause won’t make you look like you don’t know what you’re talking about — it’ll look like you’re taking a moment to choose exactly the right words.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-nonverbal-communication-is-key&#34;&gt;&lt;strong&gt;Nonverbal Communication is Key&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your body language needs to project authority. A firm handshake and steady eye contact show confidence and can put your client at ease. They establish you as a professional presence, ready to combat a company’s issues with excellence. If you’re on a video call, speak up, introduce yourself with some key details and ask your prospect to do the same. Give them an opportunity to tell you who they are.&lt;/p&gt;
&lt;p&gt;Smile and be open toward your prospect. This helps establish trust, and mirroring your prospect’s body language is an easy way to develop rapport. Sit up straight and lean in, showing you’re listening carefully to their pain points and issues.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-your-online-brand-matters&#34;&gt;&lt;strong&gt;Your Online Brand Matters&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In this digital age, you can’t be surprised to know that potential customers might Google you, &lt;a href=&#34;https://salesgravy.com/5-linkedin-mistakes-that-kill-your-sales-and-reputation-podcast/&#34;&gt;find you on LinkedIn&lt;/a&gt;, or otherwise look you up online. After all, didn’t you do your research on them before you reached out? It’s your responsibility to present a professional front online as well as in person.&lt;/p&gt;
&lt;p&gt;You’re cultivating a &lt;a href=&#34;https://www.salesgravy.university/courses/personal-branding-for-salespeople&#34;&gt;personal brand&lt;/a&gt; online the same way you’re doing with every call and email. Use your LinkedIn profile to establish yourself as an expert in your area and you’ll see that payoff in your credibility with clients. Make a practice of sharing industry insights, commenting on relevant posts, and posting your own observations on trends, challenges, or best practices.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-listening-is-a-superpower&#34;&gt;&lt;strong&gt;Listening is a Superpower&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The power of your professional presence isn’t limited to first impressions. It’s relevant in every step of the selling process — including how you present yourself as an engaged listener.&lt;/p&gt;
&lt;p&gt;Stop thinking of yourself as a seller and start thinking of yourself as a solutions-provider. What you’re offering prospects is the chance to solve a problem costing them money, time or both. That starts with &lt;a href=&#34;https://salesgravy.com/quick-tip-10-7-keys-to-effective-listening-podcast/&#34;&gt;mastering the art of listening&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;From the first phone call to the initial meeting and every touch after, establish yourself as a consultative seller who’s more interested in eliminating pain points than simply selling a product. Ask thoughtful follow-up questions and repeat key points to show you understand your prospect’s point of view and issues.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-follow-up-with-excellence&#34;&gt;&lt;strong&gt;Follow Up with Excellence&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;From voicemails to emails to social touches, follow up with persistence and thoughtfulness. Personalized follow-ups show you’ve paid genuine attention to the prospect’s concerns. It also reaffirms your professionalism and genuine interest in negotiating a deal that benefits both parties.&lt;/p&gt;
&lt;p&gt;Many salespeople quit too soon. Studies show it can take up to eight touches for engagement, yet most give up after three or four. If you’re not following up 11 or 12 times, then you’re wasting your time. Don’t let impatience kill your deal. Don’t give up one touch too early.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sell-yourself-sell-your-product-sell-more&#34;&gt;&lt;strong&gt;Sell Yourself, Sell Your Product, Sell More&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales is about influence, and the first thing you influence is how people see you. Sell yourself first, and the rest will follow.&lt;/p&gt;
&lt;p&gt;Your professional presence is the foundation of trust and credibility in sales. Every interaction you have, from the first handshake to the final follow-up, shapes how a prospect views you—and whether they’ll buy from you.&lt;/p&gt;
&lt;p&gt;Mastering the art of first impressions, exuding relaxed confidence, refining your nonverbal communication, and maintaining a strong digital presence aren’t just extras—they’re essential to winning deals. Sharpen your professional presence, and you’ll not only sell more but also build lasting relationships that drive long-term success.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>You nailed the pitch. The budget was there. The decision-maker was engaged. So why did the deal go cold?</p>
<p>The problem might not be your process. It might be you. Before a prospect buys from you, they have to buy into you. Your professional presence sets the stage for every interaction. </p>
<figure>
<div>
https://www.youtube.com/watch?v=ELR-Mhzv7eA
</div>
</figure>
<h2 id="h-first-impressions-matter"><strong>First Impressions Matter</strong></h2>
<p>If you don’t make a strong first impression, it won’t matter how great your service is.</p>
<p>Your appearance tells a prospect what to expect before you even open your mouth. </p>
<p>Well-groomed, polished, and with a professional presence? You’re perceived as credible and competent. Over the phone or through email, if you’re engaging, confident and well-spoken, then you’re going to open more doors.</p>
<p>Match your appearance and tone to the company you’re approaching. A simple LinkedIn search or visit to a company website will shed light on company culture. If this is a more informal environment, don’t show up in a suit. If everyone dresses sharp, then your polo and khakis aren’t going to cut it. You want to show an understanding of the work culture by doing your research and fitting in.</p>
<h2 id="h-confidence-is-contagious"><strong>Confidence is Contagious</strong></h2>
<p>Confidence comes from preparation — knowing your client, their business, and your value. You are how you present yourself. Trust in yourself and display confidence, and your prospect will see you as confident, too. </p>
<p>However, don’t fall into the trap of arrogance.  Avoid overpromising, looking to be right rather than helpful, and speaking more than you listen.</p>
<p>When you do speak, <a href="https://salesgravy.com/what-not-to-say-on-a-sales-call/" rel="nofollow">speak confidently</a>. Eliminate filler words like ‘um’ and ‘ah’ from your conversation. These undermine your confident demeanor and cause your prospect to doubt your credibility. </p>
<p>Instead, take intentional pauses when you’re not sure what to say or to avoid tripping over your words. A brief pause won’t make you look like you don’t know what you’re talking about — it’ll look like you’re taking a moment to choose exactly the right words.</p>
<h2 id="h-nonverbal-communication-is-key"><strong>Nonverbal Communication is Key</strong></h2>
<p>Your body language needs to project authority. A firm handshake and steady eye contact show confidence and can put your client at ease. They establish you as a professional presence, ready to combat a company’s issues with excellence. If you’re on a video call, speak up, introduce yourself with some key details and ask your prospect to do the same. Give them an opportunity to tell you who they are.</p>
<p>Smile and be open toward your prospect. This helps establish trust, and mirroring your prospect’s body language is an easy way to develop rapport. Sit up straight and lean in, showing you’re listening carefully to their pain points and issues. </p>
<h2 id="h-your-online-brand-matters"><strong>Your Online Brand Matters</strong></h2>
<p>In this digital age, you can’t be surprised to know that potential customers might Google you, <a href="https://salesgravy.com/5-linkedin-mistakes-that-kill-your-sales-and-reputation-podcast/" rel="nofollow">find you on LinkedIn</a>, or otherwise look you up online. After all, didn’t you do your research on them before you reached out? It’s your responsibility to present a professional front online as well as in person.</p>
<p>You’re cultivating a <a href="https://www.salesgravy.university/courses/personal-branding-for-salespeople" rel="nofollow">personal brand</a> online the same way you’re doing with every call and email. Use your LinkedIn profile to establish yourself as an expert in your area and you’ll see that payoff in your credibility with clients. Make a practice of sharing industry insights, commenting on relevant posts, and posting your own observations on trends, challenges, or best practices.</p>
<h2 id="h-listening-is-a-superpower"><strong>Listening is a Superpower</strong></h2>
<p>The power of your professional presence isn’t limited to first impressions. It’s relevant in every step of the selling process — including how you present yourself as an engaged listener.</p>
<p>Stop thinking of yourself as a seller and start thinking of yourself as a solutions-provider. What you’re offering prospects is the chance to solve a problem costing them money, time or both. That starts with <a href="https://salesgravy.com/quick-tip-10-7-keys-to-effective-listening-podcast/" rel="nofollow">mastering the art of listening</a>.</p>
<p>From the first phone call to the initial meeting and every touch after, establish yourself as a consultative seller who’s more interested in eliminating pain points than simply selling a product. Ask thoughtful follow-up questions and repeat key points to show you understand your prospect’s point of view and issues. </p>
<h2 id="h-follow-up-with-excellence"><strong>Follow Up with Excellence</strong></h2>
<p>From voicemails to emails to social touches, follow up with persistence and thoughtfulness. Personalized follow-ups show you’ve paid genuine attention to the prospect’s concerns. It also reaffirms your professionalism and genuine interest in negotiating a deal that benefits both parties.</p>
<p>Many salespeople quit too soon. Studies show it can take up to eight touches for engagement, yet most give up after three or four. If you’re not following up 11 or 12 times, then you’re wasting your time. Don’t let impatience kill your deal. Don’t give up one touch too early.</p>
<h2 id="h-sell-yourself-sell-your-product-sell-more"><strong>Sell Yourself, Sell Your Product, Sell More</strong></h2>
<p>Sales is about influence, and the first thing you influence is how people see you. Sell yourself first, and the rest will follow.</p>
<p>Your professional presence is the foundation of trust and credibility in sales. Every interaction you have, from the first handshake to the final follow-up, shapes how a prospect views you—and whether they’ll buy from you.</p>
<p>Mastering the art of first impressions, exuding relaxed confidence, refining your nonverbal communication, and maintaining a strong digital presence aren’t just extras—they’re essential to winning deals. Sharpen your professional presence, and you’ll not only sell more but also build lasting relationships that drive long-term success.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;You nailed the pitch. The budget was there. The decision-maker was engaged. So why did the deal go cold?&lt;/p&gt;
&lt;p&gt;The problem might not be your process. It might be you. Before a prospect buys from you, they have to buy into you. Your professional presence sets the stage for every interaction. &lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=ELR-Mhzv7eA
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-first-impressions-matter&#34;&gt;&lt;strong&gt;First Impressions Matter&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;If you don’t make a strong first impression, it won’t matter how great your service is.&lt;/p&gt;
&lt;p&gt;Your appearance tells a prospect what to expect before you even open your mouth. &lt;/p&gt;
&lt;p&gt;Well-groomed, polished, and with a professional presence? You’re perceived as credible and competent. Over the phone or through email, if you’re engaging, confident and well-spoken, then you’re going to open more doors.&lt;/p&gt;
&lt;p&gt;Match your appearance and tone to the company you’re approaching. A simple LinkedIn search or visit to a company website will shed light on company culture. If this is a more informal environment, don’t show up in a suit. If everyone dresses sharp, then your polo and khakis aren’t going to cut it. You want to show an understanding of the work culture by doing your research and fitting in.&lt;/p&gt;
&lt;h2 id=&#34;h-confidence-is-contagious&#34;&gt;&lt;strong&gt;Confidence is Contagious&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Confidence comes from preparation — knowing your client, their business, and your value. You are how you present yourself. Trust in yourself and display confidence, and your prospect will see you as confident, too. &lt;/p&gt;
&lt;p&gt;However, don’t fall into the trap of arrogance.  Avoid overpromising, looking to be right rather than helpful, and speaking more than you listen.&lt;/p&gt;
&lt;p&gt;When you do speak, &lt;a href=&#34;https://salesgravy.com/what-not-to-say-on-a-sales-call/&#34; rel=&#34;nofollow&#34;&gt;speak confidently&lt;/a&gt;. Eliminate filler words like ‘um’ and ‘ah’ from your conversation. These undermine your confident demeanor and cause your prospect to doubt your credibility. &lt;/p&gt;
&lt;p&gt;Instead, take intentional pauses when you’re not sure what to say or to avoid tripping over your words. A brief pause won’t make you look like you don’t know what you’re talking about — it’ll look like you’re taking a moment to choose exactly the right words.&lt;/p&gt;
&lt;h2 id=&#34;h-nonverbal-communication-is-key&#34;&gt;&lt;strong&gt;Nonverbal Communication is Key&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Your body language needs to project authority. A firm handshake and steady eye contact show confidence and can put your client at ease. They establish you as a professional presence, ready to combat a company’s issues with excellence. If you’re on a video call, speak up, introduce yourself with some key details and ask your prospect to do the same. Give them an opportunity to tell you who they are.&lt;/p&gt;
&lt;p&gt;Smile and be open toward your prospect. This helps establish trust, and mirroring your prospect’s body language is an easy way to develop rapport. Sit up straight and lean in, showing you’re listening carefully to their pain points and issues. &lt;/p&gt;
&lt;h2 id=&#34;h-your-online-brand-matters&#34;&gt;&lt;strong&gt;Your Online Brand Matters&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In this digital age, you can’t be surprised to know that potential customers might Google you, &lt;a href=&#34;https://salesgravy.com/5-linkedin-mistakes-that-kill-your-sales-and-reputation-podcast/&#34; rel=&#34;nofollow&#34;&gt;find you on LinkedIn&lt;/a&gt;, or otherwise look you up online. After all, didn’t you do your research on them before you reached out? It’s your responsibility to present a professional front online as well as in person.&lt;/p&gt;
&lt;p&gt;You’re cultivating a &lt;a href=&#34;https://www.salesgravy.university/courses/personal-branding-for-salespeople&#34; rel=&#34;nofollow&#34;&gt;personal brand&lt;/a&gt; online the same way you’re doing with every call and email. Use your LinkedIn profile to establish yourself as an expert in your area and you’ll see that payoff in your credibility with clients. Make a practice of sharing industry insights, commenting on relevant posts, and posting your own observations on trends, challenges, or best practices.&lt;/p&gt;
&lt;h2 id=&#34;h-listening-is-a-superpower&#34;&gt;&lt;strong&gt;Listening is a Superpower&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The power of your professional presence isn’t limited to first impressions. It’s relevant in every step of the selling process — including how you present yourself as an engaged listener.&lt;/p&gt;
&lt;p&gt;Stop thinking of yourself as a seller and start thinking of yourself as a solutions-provider. What you’re offering prospects is the chance to solve a problem costing them money, time or both. That starts with &lt;a href=&#34;https://salesgravy.com/quick-tip-10-7-keys-to-effective-listening-podcast/&#34; rel=&#34;nofollow&#34;&gt;mastering the art of listening&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;From the first phone call to the initial meeting and every touch after, establish yourself as a consultative seller who’s more interested in eliminating pain points than simply selling a product. Ask thoughtful follow-up questions and repeat key points to show you understand your prospect’s point of view and issues. &lt;/p&gt;
&lt;h2 id=&#34;h-follow-up-with-excellence&#34;&gt;&lt;strong&gt;Follow Up with Excellence&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;From voicemails to emails to social touches, follow up with persistence and thoughtfulness. Personalized follow-ups show you’ve paid genuine attention to the prospect’s concerns. It also reaffirms your professionalism and genuine interest in negotiating a deal that benefits both parties.&lt;/p&gt;
&lt;p&gt;Many salespeople quit too soon. Studies show it can take up to eight touches for engagement, yet most give up after three or four. If you’re not following up 11 or 12 times, then you’re wasting your time. Don’t let impatience kill your deal. Don’t give up one touch too early.&lt;/p&gt;
&lt;h2 id=&#34;h-sell-yourself-sell-your-product-sell-more&#34;&gt;&lt;strong&gt;Sell Yourself, Sell Your Product, Sell More&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales is about influence, and the first thing you influence is how people see you. Sell yourself first, and the rest will follow.&lt;/p&gt;
&lt;p&gt;Your professional presence is the foundation of trust and credibility in sales. Every interaction you have, from the first handshake to the final follow-up, shapes how a prospect views you—and whether they’ll buy from you.&lt;/p&gt;
&lt;p&gt;Mastering the art of first impressions, exuding relaxed confidence, refining your nonverbal communication, and maintaining a strong digital presence aren’t just extras—they’re essential to winning deals. Sharpen your professional presence, and you’ll not only sell more but also build lasting relationships that drive long-term success.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 27 Feb 2025 23:30:00 &#43;0000</pubDate>
                <itunes:duration>3224</itunes:duration>
                
                
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                <itunes:title>How to Survive a Mid-Winter Sales Rut (Ask Jeb)</itunes:title>
                <title>How to Survive a Mid-Winter Sales Rut (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Caroline is dealing with a dilemma so many sales professionals face this time of year: How do you shake off a mid-winter rut and regain your momentum when it’s cold, dark, and everyone else seems to be dragging too?&lt;/p&gt;
&lt;p&gt;On this Ask Jeb episode, I offer practical, real-world strategies to help you thaw out from the winter freeze. Whether you’re fighting the gloom of early sunsets, the aftereffects of holiday downtime, or the struggle to get your customers back in “buying mode,” these tips will help you power through and regain your momentum.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-surround-yourself-with-positive-inputs&#34;&gt;&lt;strong&gt;Surround Yourself with Positive Inputs&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you’re in a mid-winter sales rut—especially in cold, gray weather—your environment can either lift you up or drag you down. The content you consume and the people you interact with have a direct impact on your attitude.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Limit Negativity&lt;/strong&gt;&lt;br /&gt;Skip cable news and doom scrolling. It’s toxic and drains energy. Steer clear of co-workers who only want to complain. Instead, find colleagues or mentors who keep the conversation upbeat and productive.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Engage in “Automobile University”&lt;/strong&gt;&lt;br /&gt;Turn windshield time into learning time. Load up on podcasts, audiobooks, or uplifting content. If you’re on the road for field sales, use that dead time to sharpen your skills or motivation.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Pro Tip&lt;/em&gt;: Tune in to the &lt;a href=&#34;https://salesgravy.com/podcasts/&#34;&gt;Sales Gravy Podcast&lt;/a&gt; (yes, shameless plug!) or revisit classic audio programs by Zig Ziglar, Brian Tracy, or Jim Rohn for a quick confidence boost.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Create a “Win” File&lt;/strong&gt;&lt;br /&gt;Save glowing emails, client testimonials, or kudos from your boss in one place. On days when you feel like a zero, open that folder and remember your wins. Believing in yourself often wavers most when external results are slow. A targeted self-esteem boost can snap you out of that funk.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-read-or-listen-your-way-out-of-the-slump&#34;&gt;&lt;strong&gt;Read (or Listen) Your Way Out of the Slump&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you can’t rely on external circumstances (like sunny weather or a jam-packed pipeline) to motivate you, it’s time to feed your mind intentionally.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Pick Up a Book&lt;/strong&gt;&lt;br /&gt;I once pulled myself out of a rut by alternating 10 minutes of prospecting with 10 minutes of reading &lt;em&gt;No Bull Selling&lt;/em&gt; by Hank Trisler. That pattern helped him stay focused and eventually led him to top-performer status in his region.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Audio Allies&lt;/strong&gt;&lt;br /&gt;If reading a physical book doesn’t fit your schedule, try audiobooks. Caroline mentioned she’s listening to &lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/B0DTB3BY64/ref=tmm_aud_swatch_0&#34;&gt;&lt;em&gt;The AI Edge&lt;/em&gt;&lt;/a&gt; on Audible. Whether you dive into James Clear’s &lt;em&gt;Atomic Habits&lt;/em&gt; or any other self-improvement or sales guide, consistent listening can reset your mindset.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-revisit-or-set-your-goals-and-business-plan&#34;&gt;&lt;strong&gt;Revisit (or Set) Your Goals and Business Plan&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Aimlessness often fuels a sales rut. Getting clear on &lt;em&gt;why&lt;/em&gt; you’re putting in the work refocuses your daily efforts.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Craft a Personal Business Plan&lt;/strong&gt;&lt;br /&gt;Break your annual quota or goals into quarterly, monthly, and weekly targets. Then, identify the daily actions that lead to those targets. Write them down, review them often, and adjust as needed.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Check In with Your Plan&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;If you’ve already set goals&lt;/em&gt;: Take them out of the drawer and ask, “Am I doing what I said I would do each day?” &lt;em&gt;If you haven’t set goals yet&lt;/em&gt;: It’s never too late to start. Use the lull to plan out the rest of your year.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Try the “BTN” (Better Than Nothing) Approach&lt;/strong&gt;&lt;br /&gt;On a recent &lt;a href=&#34;https://salesgravy.com/the-btn-prospecting-method-money-monday/&#34;&gt;&lt;em&gt;Money Monday&lt;/em&gt; episode&lt;/a&gt;, we introduced the concept of doing something—even if it’s small—to maintain momentum. One call, one follow-up, or one networking email is better than none at all. Doing &lt;em&gt;a little bit&lt;/em&gt; every day builds massive momentum over time. Even if you’re not closing big deals right now, small actions (e.g., 15 minutes of prospecting, 10 minutes of follow-ups) add up.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-eat-the-frog-early-in-the-day&#34;&gt;&lt;strong&gt;“Eat the Frog” Early in the Day&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The Eat the Frog concept (mentioned in &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/B0CBD2ZLW7/ref=sr_1_1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt;) is about tackling the hardest or most dreaded tasks first. If winter weather and post-holiday inertia already have you feeling sluggish, don’t let procrastination compound the problem.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Schedule Tough Calls in the Morning&lt;/strong&gt;&lt;br /&gt;If you tend to stall on prospecting, block out time when you’re freshest. Once you conquer the hardest thing on your list, everything else feels easier.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Celebrate Small Victories&lt;/strong&gt;&lt;br /&gt;Even if you only manage a handful of calls, pat yourself on the back. Remind yourself that a day with 5 calls beats a day with none.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-lean-into-action-and-let-momentum-build&#34;&gt;&lt;strong&gt;Lean into Action and Let Momentum Build&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Motion begets emotion—meaning the more you do, the more you &lt;em&gt;feel&lt;/em&gt; like doing. Conversely, idle time often magnifies a slump.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Power of Micro-Commitments&lt;/strong&gt;&lt;br /&gt;Promise yourself you’ll make 5 dials or send 3 targeted emails before checking social media. Then, if you’re up for more, keep going. These little commitments help you sidestep analysis paralysis.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Reap the “Sales Endorphins”&lt;/strong&gt;&lt;br /&gt;&lt;a href=&#34;https://salesgravy.com/teams/keith-lubner/&#34;&gt;Keith Lubner&lt;/a&gt;, calls it “&lt;a href=&#34;https://salesgravy.com/fill-your-pipeline-and-raise-your-spirits-with-sales-endorphins/&#34;&gt;sales endorphins&lt;/a&gt;.” Each positive action—be it a successful call, a good conversation, or a micro-goal achieved—releases a jolt of motivation.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You Control the Thaw&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Mid-winter, post-holiday ruts can feel like trudging through snow drifts in frigid temps. The key is recognizing that &lt;em&gt;you&lt;/em&gt; have the power to pull out of this sales rut. &lt;a href=&#34;https://salesgravy.com/kristie-jones-secret-weapon-for-sales-success/&#34;&gt;Surround yourself with positivity&lt;/a&gt;, draw on small wins, and “eat the frog” before your day disappears under a cozy blanket of procrastination.&lt;/p&gt;
&lt;p&gt;Whether you rely on motivational audio, daily micro-commitments, or a well-curated folder of glowing testimonials, do what it takes to spark the engine. And if you find yourself at the end of the day, worn down and tempted to punch out early—make one more call. That simple action can ignite momentum and get your motor running.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;&lt;strong&gt;Got a burning sales question?&lt;/strong&gt; Head to &lt;a href=&#34;https://salesgravy.com/ask&#34;&gt;&lt;strong&gt;salesgravy.com/ask&lt;/strong&gt;&lt;/a&gt;. Our producers will reach out to get you scheduled on an upcoming &lt;em&gt;Ask Jeb&lt;/em&gt; show where we tackle your biggest sales and leadership challenges.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Caroline is dealing with a dilemma so many sales professionals face this time of year: How do you shake off a mid-winter rut and regain your momentum when it’s cold, dark, and everyone else seems to be dragging too?</p>
<p>On this Ask Jeb episode, I offer practical, real-world strategies to help you thaw out from the winter freeze. Whether you’re fighting the gloom of early sunsets, the aftereffects of holiday downtime, or the struggle to get your customers back in “buying mode,” these tips will help you power through and regain your momentum.</p>
<h2 id="h-surround-yourself-with-positive-inputs"><strong>Surround Yourself with Positive Inputs</strong></h2>
<p>When you’re in a mid-winter sales rut—especially in cold, gray weather—your environment can either lift you up or drag you down. The content you consume and the people you interact with have a direct impact on your attitude.</p>
<p><strong>Limit Negativity</strong><br/>Skip cable news and doom scrolling. It’s toxic and drains energy. Steer clear of co-workers who only want to complain. Instead, find colleagues or mentors who keep the conversation upbeat and productive.</p>
<p><strong>Engage in “Automobile University”</strong><br/>Turn windshield time into learning time. Load up on podcasts, audiobooks, or uplifting content. If you’re on the road for field sales, use that dead time to sharpen your skills or motivation.</p>
<p><em>Pro Tip</em>: Tune in to the <a href="https://salesgravy.com/podcasts/" rel="nofollow">Sales Gravy Podcast</a> (yes, shameless plug!) or revisit classic audio programs by Zig Ziglar, Brian Tracy, or Jim Rohn for a quick confidence boost.</p>
<p><strong>Create a “Win” File</strong><br/>Save glowing emails, client testimonials, or kudos from your boss in one place. On days when you feel like a zero, open that folder and remember your wins. Believing in yourself often wavers most when external results are slow. A targeted self-esteem boost can snap you out of that funk.</p>
<h2 id="h-read-or-listen-your-way-out-of-the-slump"><strong>Read (or Listen) Your Way Out of the Slump</strong></h2>
<p>When you can’t rely on external circumstances (like sunny weather or a jam-packed pipeline) to motivate you, it’s time to feed your mind intentionally.</p>
<p><strong>Pick Up a Book</strong><br/>I once pulled myself out of a rut by alternating 10 minutes of prospecting with 10 minutes of reading <em>No Bull Selling</em> by Hank Trisler. That pattern helped him stay focused and eventually led him to top-performer status in his region.</p>
<p><strong>Audio Allies</strong><br/>If reading a physical book doesn’t fit your schedule, try audiobooks. Caroline mentioned she’s listening to <a href="https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/B0DTB3BY64/ref=tmm_aud_swatch_0" rel="nofollow"><em>The AI Edge</em></a> on Audible. Whether you dive into James Clear’s <em>Atomic Habits</em> or any other self-improvement or sales guide, consistent listening can reset your mindset.</p>
<h2 id="h-revisit-or-set-your-goals-and-business-plan"><strong>Revisit (or Set) Your Goals and Business Plan</strong></h2>
<p>Aimlessness often fuels a sales rut. Getting clear on <em>why</em> you’re putting in the work refocuses your daily efforts.</p>
<p><strong>Craft a Personal Business Plan</strong><br/>Break your annual quota or goals into quarterly, monthly, and weekly targets. Then, identify the daily actions that lead to those targets. Write them down, review them often, and adjust as needed.</p>
<p><strong>Check In with Your Plan</strong></p>
<p><em>If you’ve already set goals</em>: Take them out of the drawer and ask, “Am I doing what I said I would do each day?” <em>If you haven’t set goals yet</em>: It’s never too late to start. Use the lull to plan out the rest of your year.</p>
<p><strong>Try the “BTN” (Better Than Nothing) Approach</strong><br/>On a recent <a href="https://salesgravy.com/the-btn-prospecting-method-money-monday/" rel="nofollow"><em>Money Monday</em> episode</a>, we introduced the concept of doing something—even if it’s small—to maintain momentum. One call, one follow-up, or one networking email is better than none at all. Doing <em>a little bit</em> every day builds massive momentum over time. Even if you’re not closing big deals right now, small actions (e.g., 15 minutes of prospecting, 10 minutes of follow-ups) add up.</p>
<h2 id="h-eat-the-frog-early-in-the-day"><strong>“Eat the Frog” Early in the Day</strong></h2>
<p>The Eat the Frog concept (mentioned in <a href="https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/B0CBD2ZLW7/ref=sr_1_1" rel="nofollow"><em>Fanatical Prospecting</em></a>) is about tackling the hardest or most dreaded tasks first. If winter weather and post-holiday inertia already have you feeling sluggish, don’t let procrastination compound the problem.</p>
<p><strong>Schedule Tough Calls in the Morning</strong><br/>If you tend to stall on prospecting, block out time when you’re freshest. Once you conquer the hardest thing on your list, everything else feels easier.</p>
<p><strong>Celebrate Small Victories</strong><br/>Even if you only manage a handful of calls, pat yourself on the back. Remind yourself that a day with 5 calls beats a day with none.</p>
<h2 id="h-lean-into-action-and-let-momentum-build"><strong>Lean into Action and Let Momentum Build</strong></h2>
<p>Motion begets emotion—meaning the more you do, the more you <em>feel</em> like doing. Conversely, idle time often magnifies a slump.</p>
<p><strong>The Power of Micro-Commitments</strong><br/>Promise yourself you’ll make 5 dials or send 3 targeted emails before checking social media. Then, if you’re up for more, keep going. These little commitments help you sidestep analysis paralysis.</p>
<p><strong>Reap the “Sales Endorphins”</strong><br/><a href="https://salesgravy.com/teams/keith-lubner/" rel="nofollow">Keith Lubner</a>, calls it “<a href="https://salesgravy.com/fill-your-pipeline-and-raise-your-spirits-with-sales-endorphins/" rel="nofollow">sales endorphins</a>.” Each positive action—be it a successful call, a good conversation, or a micro-goal achieved—releases a jolt of motivation.</p>
<p><strong>You Control the Thaw</strong></p>
<p>Mid-winter, post-holiday ruts can feel like trudging through snow drifts in frigid temps. The key is recognizing that <em>you</em> have the power to pull out of this sales rut. <a href="https://salesgravy.com/kristie-jones-secret-weapon-for-sales-success/" rel="nofollow">Surround yourself with positivity</a>, draw on small wins, and “eat the frog” before your day disappears under a cozy blanket of procrastination.</p>
<p>Whether you rely on motivational audio, daily micro-commitments, or a well-curated folder of glowing testimonials, do what it takes to spark the engine. And if you find yourself at the end of the day, worn down and tempted to punch out early—make one more call. That simple action can ignite momentum and get your motor running.</p>
<hr/>
<p><strong>Got a burning sales question?</strong> Head to <a href="https://salesgravy.com/ask" rel="nofollow"><strong>salesgravy.com/ask</strong></a>. Our producers will reach out to get you scheduled on an upcoming <em>Ask Jeb</em> show where we tackle your biggest sales and leadership challenges.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Caroline is dealing with a dilemma so many sales professionals face this time of year: How do you shake off a mid-winter rut and regain your momentum when it’s cold, dark, and everyone else seems to be dragging too?&lt;/p&gt;
&lt;p&gt;On this Ask Jeb episode, I offer practical, real-world strategies to help you thaw out from the winter freeze. Whether you’re fighting the gloom of early sunsets, the aftereffects of holiday downtime, or the struggle to get your customers back in “buying mode,” these tips will help you power through and regain your momentum.&lt;/p&gt;
&lt;h2 id=&#34;h-surround-yourself-with-positive-inputs&#34;&gt;&lt;strong&gt;Surround Yourself with Positive Inputs&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you’re in a mid-winter sales rut—especially in cold, gray weather—your environment can either lift you up or drag you down. The content you consume and the people you interact with have a direct impact on your attitude.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Limit Negativity&lt;/strong&gt;&lt;br/&gt;Skip cable news and doom scrolling. It’s toxic and drains energy. Steer clear of co-workers who only want to complain. Instead, find colleagues or mentors who keep the conversation upbeat and productive.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Engage in “Automobile University”&lt;/strong&gt;&lt;br/&gt;Turn windshield time into learning time. Load up on podcasts, audiobooks, or uplifting content. If you’re on the road for field sales, use that dead time to sharpen your skills or motivation.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Pro Tip&lt;/em&gt;: Tune in to the &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Podcast&lt;/a&gt; (yes, shameless plug!) or revisit classic audio programs by Zig Ziglar, Brian Tracy, or Jim Rohn for a quick confidence boost.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Create a “Win” File&lt;/strong&gt;&lt;br/&gt;Save glowing emails, client testimonials, or kudos from your boss in one place. On days when you feel like a zero, open that folder and remember your wins. Believing in yourself often wavers most when external results are slow. A targeted self-esteem boost can snap you out of that funk.&lt;/p&gt;
&lt;h2 id=&#34;h-read-or-listen-your-way-out-of-the-slump&#34;&gt;&lt;strong&gt;Read (or Listen) Your Way Out of the Slump&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When you can’t rely on external circumstances (like sunny weather or a jam-packed pipeline) to motivate you, it’s time to feed your mind intentionally.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Pick Up a Book&lt;/strong&gt;&lt;br/&gt;I once pulled myself out of a rut by alternating 10 minutes of prospecting with 10 minutes of reading &lt;em&gt;No Bull Selling&lt;/em&gt; by Hank Trisler. That pattern helped him stay focused and eventually led him to top-performer status in his region.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Audio Allies&lt;/strong&gt;&lt;br/&gt;If reading a physical book doesn’t fit your schedule, try audiobooks. Caroline mentioned she’s listening to &lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/B0DTB3BY64/ref=tmm_aud_swatch_0&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;The AI Edge&lt;/em&gt;&lt;/a&gt; on Audible. Whether you dive into James Clear’s &lt;em&gt;Atomic Habits&lt;/em&gt; or any other self-improvement or sales guide, consistent listening can reset your mindset.&lt;/p&gt;
&lt;h2 id=&#34;h-revisit-or-set-your-goals-and-business-plan&#34;&gt;&lt;strong&gt;Revisit (or Set) Your Goals and Business Plan&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Aimlessness often fuels a sales rut. Getting clear on &lt;em&gt;why&lt;/em&gt; you’re putting in the work refocuses your daily efforts.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Craft a Personal Business Plan&lt;/strong&gt;&lt;br/&gt;Break your annual quota or goals into quarterly, monthly, and weekly targets. Then, identify the daily actions that lead to those targets. Write them down, review them often, and adjust as needed.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Check In with Your Plan&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;If you’ve already set goals&lt;/em&gt;: Take them out of the drawer and ask, “Am I doing what I said I would do each day?” &lt;em&gt;If you haven’t set goals yet&lt;/em&gt;: It’s never too late to start. Use the lull to plan out the rest of your year.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Try the “BTN” (Better Than Nothing) Approach&lt;/strong&gt;&lt;br/&gt;On a recent &lt;a href=&#34;https://salesgravy.com/the-btn-prospecting-method-money-monday/&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Money Monday&lt;/em&gt; episode&lt;/a&gt;, we introduced the concept of doing something—even if it’s small—to maintain momentum. One call, one follow-up, or one networking email is better than none at all. Doing &lt;em&gt;a little bit&lt;/em&gt; every day builds massive momentum over time. Even if you’re not closing big deals right now, small actions (e.g., 15 minutes of prospecting, 10 minutes of follow-ups) add up.&lt;/p&gt;
&lt;h2 id=&#34;h-eat-the-frog-early-in-the-day&#34;&gt;&lt;strong&gt;“Eat the Frog” Early in the Day&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The Eat the Frog concept (mentioned in &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/B0CBD2ZLW7/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt;) is about tackling the hardest or most dreaded tasks first. If winter weather and post-holiday inertia already have you feeling sluggish, don’t let procrastination compound the problem.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Schedule Tough Calls in the Morning&lt;/strong&gt;&lt;br/&gt;If you tend to stall on prospecting, block out time when you’re freshest. Once you conquer the hardest thing on your list, everything else feels easier.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Celebrate Small Victories&lt;/strong&gt;&lt;br/&gt;Even if you only manage a handful of calls, pat yourself on the back. Remind yourself that a day with 5 calls beats a day with none.&lt;/p&gt;
&lt;h2 id=&#34;h-lean-into-action-and-let-momentum-build&#34;&gt;&lt;strong&gt;Lean into Action and Let Momentum Build&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Motion begets emotion—meaning the more you do, the more you &lt;em&gt;feel&lt;/em&gt; like doing. Conversely, idle time often magnifies a slump.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Power of Micro-Commitments&lt;/strong&gt;&lt;br/&gt;Promise yourself you’ll make 5 dials or send 3 targeted emails before checking social media. Then, if you’re up for more, keep going. These little commitments help you sidestep analysis paralysis.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Reap the “Sales Endorphins”&lt;/strong&gt;&lt;br/&gt;&lt;a href=&#34;https://salesgravy.com/teams/keith-lubner/&#34; rel=&#34;nofollow&#34;&gt;Keith Lubner&lt;/a&gt;, calls it “&lt;a href=&#34;https://salesgravy.com/fill-your-pipeline-and-raise-your-spirits-with-sales-endorphins/&#34; rel=&#34;nofollow&#34;&gt;sales endorphins&lt;/a&gt;.” Each positive action—be it a successful call, a good conversation, or a micro-goal achieved—releases a jolt of motivation.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You Control the Thaw&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Mid-winter, post-holiday ruts can feel like trudging through snow drifts in frigid temps. The key is recognizing that &lt;em&gt;you&lt;/em&gt; have the power to pull out of this sales rut. &lt;a href=&#34;https://salesgravy.com/kristie-jones-secret-weapon-for-sales-success/&#34; rel=&#34;nofollow&#34;&gt;Surround yourself with positivity&lt;/a&gt;, draw on small wins, and “eat the frog” before your day disappears under a cozy blanket of procrastination.&lt;/p&gt;
&lt;p&gt;Whether you rely on motivational audio, daily micro-commitments, or a well-curated folder of glowing testimonials, do what it takes to spark the engine. And if you find yourself at the end of the day, worn down and tempted to punch out early—make one more call. That simple action can ignite momentum and get your motor running.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;&lt;strong&gt;Got a burning sales question?&lt;/strong&gt; Head to &lt;a href=&#34;https://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;salesgravy.com/ask&lt;/strong&gt;&lt;/a&gt;. Our producers will reach out to get you scheduled on an upcoming &lt;em&gt;Ask Jeb&lt;/em&gt; show where we tackle your biggest sales and leadership challenges.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Wed, 26 Feb 2025 02:37:00 &#43;0000</pubDate>
                <itunes:duration>978</itunes:duration>
                
                
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                <itunes:title>Our Greatest Weakness is Giving Up Too Soon (Money Monday)</itunes:title>
                <title>Our Greatest Weakness is Giving Up Too Soon (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Three weeks ago it warmed up here in Augusta, Georgia, so I played hooky from work to take advantage of the nice weather and play a round of golf. While I was waiting for the group in front of me to clear the green my phone rang. I answered but I couldn’t hear anything on the other end so I hung up.&amp;#160;&lt;/p&gt;
&lt;p&gt;Ten minutes later it rang again with a call from the same number. This time, however, I was walking up to a birdie putt, so I sent the call to voicemail.&amp;#160;&lt;/p&gt;
&lt;p&gt;After finishing my round, I looked at my voice messages to see who had called, but there was no message so I didn’t give it another thought.&amp;#160;&lt;/p&gt;
&lt;p&gt;Later that day, I found an email from the rep asking for a meeting. He said he had called but we&amp;#8217;d been disconnected.&amp;#160;&lt;/p&gt;
&lt;p&gt;It was at that moment that I realized I had my earbuds in when I answered the phone the first time. Sometimes calls do not automatically transfer to them. That is why I couldn’t hear him when I picked up the phone.&amp;#160;&lt;/p&gt;
&lt;p&gt;I considered responding to his email at that moment, but it was dinner time, and I was getting ready to grill some steaks. So, I put his note aside for later. The next morning, life happened, priorities got in the way, and I completely forgot about it. I haven’t heard from him since.&amp;#160;&lt;/p&gt;
&lt;p&gt;After three attempts (and no voice message) he gave up. The sad thing is, because of my guilt about hanging up on him, had he made one more call or email, I would have responded.&amp;#160;&lt;/p&gt;
&lt;p&gt;Other than not prospecting altogether, giving up too soon is the primary reason salespeople are failing at prospecting on an epic scale.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-92-of-prospectors-give-up-after-only-4-attempts&#34;&gt;&lt;strong&gt;92% of Prospectors Give Up After Only 4 Attempts&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once after another attempt at creating a viable light bulb went down in flames, inventor Thomas Edison said that he hadn’t failed. He’d just found 10,000 ways that didn’t work. Because of his relentless persistence, he changed the world.&amp;#160;&lt;/p&gt;
&lt;p&gt;Now juxtapose this against the statistics on sales prospecting persistence:&amp;#160;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;44% of salespeople make only one prospecting attempt before giving up. &lt;/li&gt;
&lt;li&gt;78% make only two prospecting attempts before giving up.&lt;/li&gt;
&lt;li&gt;92% never make more than four prospecting attempts.&lt;/li&gt;
&lt;li&gt;94% of these attempts are lame, poorly written emails. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Deeper into the weeds, the data tells us that it takes many prospecting touches to compel prospects to engage.&amp;#160;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;4 touches to engage a hot inbound lead. &lt;/li&gt;
&lt;li&gt;5 touches to engage a prospect in a buying window who is familiar with you and your brand.&lt;/li&gt;
&lt;li&gt;7 touches to engage an inactive customer or previously closed/lost deal.&lt;/li&gt;
&lt;li&gt;9 touches to engage a warm inbound lead.&lt;/li&gt;
&lt;li&gt;11 touches to engage a prospect in the buying window with no familiarity with you or your brand.&lt;/li&gt;
&lt;li&gt;13 touches to engage a prospect with some familiarity with you or your brand but not in a buying window.&lt;/li&gt;
&lt;li&gt;20&#43; touches to engage a cold prospect who is not familiar with you or your brand.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Keep in mind that these are averages across a wide statistical distribution. Depending on your brand recognition, geographic location, prospecting channel, product, service, sales cycle, industry vertical, and the role (CEO, Director, Manager) you might find that these numbers shift.&lt;/p&gt;
&lt;p&gt;The point, however, is not the numbers. It is the story these numbers tell us. In most cases, it takes around 8 touches to get meaningful engagement from a prospect. But 92% of salespeople give up after no more than four attempts.&amp;#160;&lt;/p&gt;
&lt;p&gt;It’s no wonder that pipelines are bone dry and last year, according to recent data, 91% of sales teams failed to achieve quota.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-emotional-hangups-in-prospecting&#34;&gt;&lt;strong&gt;Emotional Hangups in Prospecting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When I tell stories of prospecting persistence from the stage during keynotes and training sessions—for instance, the rep who contacted me 71 times before finally convincing me to buy from him—people in the audience visually squirm.&amp;#160;&lt;/p&gt;
&lt;p&gt;Invariably, when I tell the true story of the time I left a voicemail for a prospective client every day for 52 days in a row before he called me back leading to a $1.2 million deal and punching my ticket to Presidents Club, there is an audible gasp of disbelief.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;p&gt;This type of raw prospecting persistence carries negative connotations. People will come up to me and say things like:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“I could never do that!”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“I’d be pissed if anyone called me that many times.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“If someone did that to me, I’d block them.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Sometimes they attack me with:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“Anyone who would call that many times is an awful person.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“I don’t care what you were selling or how badly I needed it, I would never buy from you!”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“That’s horrible; it’s stalking!”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;I want to be clear that I am not suggesting that salespeople should engage in gratuitous stalking. That makes no sense and will not earn you meaningful engagement.&amp;#160;&lt;/p&gt;
&lt;p&gt;Professional, intentional, systematic, multi-touch prospecting, is not stalking.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-projecting-is-the-enemy-of-persistence&#34;&gt;&lt;strong&gt;Projecting is the Enemy of Persistence&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Although nearly every sales professional worth their salt understands the power of persistence in prospecting, most struggle to be persistent prospectors.&amp;#160;&lt;/p&gt;
&lt;p&gt;For most salespeople, the level of persistence required to grab the attention of modern buyers can feel like you’re being pushy—crossing the line, bothering, and annoying people.&amp;#160;&lt;/p&gt;
&lt;p&gt;This wave of emotional hang-ups in the form of projecting is why most salespeople give up too soon.&lt;/p&gt;
&lt;p&gt;Projecting, in a psychological context, is the act of attributing your own emotions, feelings, assumptions, experiences, or biases to your prospect. It causes you to decide what they are feeling through the lens of your own emotions rather than theirs.&lt;/p&gt;
&lt;p&gt;Think about the rep who called me while I was on the golf course. If, in his mind’s eye, he pictured me angry at him because I hung up, he might feel that a fourth or fifth touch was “too pushy” or “annoying me,” even though those feelings couldn’t be further from the truth.&amp;#160;&lt;/p&gt;
&lt;p&gt;I might have found what he was selling interesting, but we’ll never know now.&lt;/p&gt;
&lt;p&gt;Or, if you feel anxious about interrupting people with a phone call, you might project that anxiety onto your prospect, assuming it makes them uncomfortable. However, your prospect may not feel that way at all—especially if they are in a buying window and receptive to talking with you.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-projecting-allows-for-an-easy-excuse-to-give-up&#34;&gt;&lt;strong&gt;Projecting Allows for an Easy Excuse to Give Up&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Projecting, which is all too common for salespeople, costs you dearly and holds you back from being persistent.&amp;#160;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;When you project your feelings of annoyance or frustration about being interrupted onto prospects, it can cause you to give up prematurely.&lt;/li&gt;
&lt;li&gt;When you project your fear of rejection onto prospects, it can cause you to interpret a lack of immediate response or a vague objection as a definitive “no.”&lt;/li&gt;
&lt;li&gt;Projecting can also cause you to stick to a single communication channel like email, believing that it is less intrusive and aligns with how the prospect wants to be contacted. When the prospect doesn’t respond, you quit rather than reach out through different channels.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Projecting your own discomfort with prospecting persistence causes you to rationalize that your prospect doesn’t want to be contacted. This becomes an easy excuse not to prospect or to give up after one or two touches.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-emotional-detachment&#34;&gt;&lt;strong&gt;Emotional Detachment&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Breaking through the challenge of projecting when prospecting and truly embracing persistence is not easy. You know as well as anyone else that detaching from emotional hang-ups is easier said than done. But emotional detachment is exactly what has to be done in order to free yourself from what is holding you back.&amp;#160;&lt;/p&gt;
&lt;p&gt;When it comes to the persistence of prospecting—where rejection and non-responsiveness are common—emotional detachment is a crucial meta-skill.&amp;#160;&lt;/p&gt;
&lt;p&gt;Detachment doesn’t mean being cold or indifferent. It means not allowing your own personal emotions to cause you to decide what your prospect feels. When you learn to detach, you are less likely to take rejection personally, you’ll bounce back more quickly, and you’ll find the persistence required to win.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-resistance-does-not-equal-rejection&#34;&gt;&lt;strong&gt;Resistance Does Not Equal Rejection&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Detachment begins with internalizing that your prospect’s initial resistance does not equate to&amp;#160;&lt;a href=&#34;https://salesgravy.com/alexander-zakharin-is-a-fanatical-prospector/&#34;&gt;outright rejection&lt;/a&gt;. We all resist new things and change.&lt;/p&gt;
&lt;p&gt;Resistance is a natural response to your outreach. Especially when people are not yet familiar with you, your brand, or your product, service, or software. It is just human nature.&lt;/p&gt;
&lt;p&gt;Persistence is often required to move beyond this initial familiarity barrier. This helps compel your prospect to engage in a meaningful conversation and build a deeper connection. This is why making multiple prospecting touches is a normal part of the prospecting and familiarity journey.&lt;/p&gt;
&lt;p&gt;Instead of viewing a lack of response, a rejection, or an unexpected outcome as a personal failure, try reframing these moments. Recognize that each step, whether positive or negative, contributes to your growth and eventual success and is a part of the process. This helps you avoid getting caught up in the negative emotions that cause you to give up too early.&lt;/p&gt;
&lt;p&gt;It is easier to detach from your emotions when you view each persistent prospecting touch as a natural step toward meaningful engagement. Instead of focusing solely on the success or failure of any given touch, shift your perspective to see the bigger picture of building relationships over time.&lt;/p&gt;
&lt;p&gt;Shift your mindset from equating persistence with being pushy and resistance with rejection. Then you step into a prospecting framework that values consistency, patience, and a focus on persistently playing the long game.&lt;/p&gt;
&lt;p&gt;Edison once said that “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” So when you are tired, worn out, and you feel like you can’t take anymore rejection, always will yourself to make one more call!&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Learn how to convert more prospecting calls into appointments with our FREE Guide &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/appointment/&#34;&gt;25 Ways to Ask for the Appointment on a Cold Call&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Three weeks ago it warmed up here in Augusta, Georgia, so I played hooky from work to take advantage of the nice weather and play a round of golf. While I was waiting for the group in front of me to clear the green my phone rang. I answered but I couldn’t hear anything on the other end so I hung up. </p>
<p>Ten minutes later it rang again with a call from the same number. This time, however, I was walking up to a birdie putt, so I sent the call to voicemail. </p>
<p>After finishing my round, I looked at my voice messages to see who had called, but there was no message so I didn’t give it another thought. </p>
<p>Later that day, I found an email from the rep asking for a meeting. He said he had called but we’d been disconnected. </p>
<p>It was at that moment that I realized I had my earbuds in when I answered the phone the first time. Sometimes calls do not automatically transfer to them. That is why I couldn’t hear him when I picked up the phone. </p>
<p>I considered responding to his email at that moment, but it was dinner time, and I was getting ready to grill some steaks. So, I put his note aside for later. The next morning, life happened, priorities got in the way, and I completely forgot about it. I haven’t heard from him since. </p>
<p>After three attempts (and no voice message) he gave up. The sad thing is, because of my guilt about hanging up on him, had he made one more call or email, I would have responded. </p>
<p>Other than not prospecting altogether, giving up too soon is the primary reason salespeople are failing at prospecting on an epic scale. </p>
<h2 id="h-92-of-prospectors-give-up-after-only-4-attempts"><strong>92% of Prospectors Give Up After Only 4 Attempts</strong></h2>
<p>Once after another attempt at creating a viable light bulb went down in flames, inventor Thomas Edison said that he hadn’t failed. He’d just found 10,000 ways that didn’t work. Because of his relentless persistence, he changed the world. </p>
<p>Now juxtapose this against the statistics on sales prospecting persistence: </p>
<ul>
<li>44% of salespeople make only one prospecting attempt before giving up. </li>
<li>78% make only two prospecting attempts before giving up.</li>
<li>92% never make more than four prospecting attempts.</li>
<li>94% of these attempts are lame, poorly written emails. </li>
</ul>
<p>Deeper into the weeds, the data tells us that it takes many prospecting touches to compel prospects to engage. </p>
<ul>
<li>4 touches to engage a hot inbound lead. </li>
<li>5 touches to engage a prospect in a buying window who is familiar with you and your brand.</li>
<li>7 touches to engage an inactive customer or previously closed/lost deal.</li>
<li>9 touches to engage a warm inbound lead.</li>
<li>11 touches to engage a prospect in the buying window with no familiarity with you or your brand.</li>
<li>13 touches to engage a prospect with some familiarity with you or your brand but not in a buying window.</li>
<li>20+ touches to engage a cold prospect who is not familiar with you or your brand.</li>
</ul>
<p>Keep in mind that these are averages across a wide statistical distribution. Depending on your brand recognition, geographic location, prospecting channel, product, service, sales cycle, industry vertical, and the role (CEO, Director, Manager) you might find that these numbers shift.</p>
<p>The point, however, is not the numbers. It is the story these numbers tell us. In most cases, it takes around 8 touches to get meaningful engagement from a prospect. But 92% of salespeople give up after no more than four attempts. </p>
<p>It’s no wonder that pipelines are bone dry and last year, according to recent data, 91% of sales teams failed to achieve quota. </p>
<h2 id="h-emotional-hangups-in-prospecting"><strong>Emotional Hangups in Prospecting</strong></h2>
<p>When I tell stories of prospecting persistence from the stage during keynotes and training sessions—for instance, the rep who contacted me 71 times before finally convincing me to buy from him—people in the audience visually squirm. </p>
<p>Invariably, when I tell the true story of the time I left a voicemail for a prospective client every day for 52 days in a row before he called me back leading to a $1.2 million deal and punching my ticket to Presidents Club, there is an audible gasp of disbelief.  </p>
<p>This type of raw prospecting persistence carries negative connotations. People will come up to me and say things like:</p>
<p><em>“I could never do that!”</em></p>
<p><em>“I’d be pissed if anyone called me that many times.”</em></p>
<p><em>“If someone did that to me, I’d block them.”</em></p>
<p>Sometimes they attack me with:</p>
<p><em>“Anyone who would call that many times is an awful person.”</em></p>
<p><em>“I don’t care what you were selling or how badly I needed it, I would never buy from you!”</em></p>
<p><em>“That’s horrible; it’s stalking!”</em></p>
<p>I want to be clear that I am not suggesting that salespeople should engage in gratuitous stalking. That makes no sense and will not earn you meaningful engagement. </p>
<p>Professional, intentional, systematic, multi-touch prospecting, is not stalking. </p>
<h2 id="h-projecting-is-the-enemy-of-persistence"><strong>Projecting is the Enemy of Persistence</strong></h2>
<p>Although nearly every sales professional worth their salt understands the power of persistence in prospecting, most struggle to be persistent prospectors. </p>
<p>For most salespeople, the level of persistence required to grab the attention of modern buyers can feel like you’re being pushy—crossing the line, bothering, and annoying people. </p>
<p>This wave of emotional hang-ups in the form of projecting is why most salespeople give up too soon.</p>
<p>Projecting, in a psychological context, is the act of attributing your own emotions, feelings, assumptions, experiences, or biases to your prospect. It causes you to decide what they are feeling through the lens of your own emotions rather than theirs.</p>
<p>Think about the rep who called me while I was on the golf course. If, in his mind’s eye, he pictured me angry at him because I hung up, he might feel that a fourth or fifth touch was “too pushy” or “annoying me,” even though those feelings couldn’t be further from the truth. </p>
<p>I might have found what he was selling interesting, but we’ll never know now.</p>
<p>Or, if you feel anxious about interrupting people with a phone call, you might project that anxiety onto your prospect, assuming it makes them uncomfortable. However, your prospect may not feel that way at all—especially if they are in a buying window and receptive to talking with you.</p>
<h2 id="h-projecting-allows-for-an-easy-excuse-to-give-up"><strong>Projecting Allows for an Easy Excuse to Give Up</strong></h2>
<p>Projecting, which is all too common for salespeople, costs you dearly and holds you back from being persistent. </p>
<ul>
<li>When you project your feelings of annoyance or frustration about being interrupted onto prospects, it can cause you to give up prematurely.</li>
<li>When you project your fear of rejection onto prospects, it can cause you to interpret a lack of immediate response or a vague objection as a definitive “no.”</li>
<li>Projecting can also cause you to stick to a single communication channel like email, believing that it is less intrusive and aligns with how the prospect wants to be contacted. When the prospect doesn’t respond, you quit rather than reach out through different channels.</li>
</ul>
<p>Projecting your own discomfort with prospecting persistence causes you to rationalize that your prospect doesn’t want to be contacted. This becomes an easy excuse not to prospect or to give up after one or two touches. </p>
<h2 id="h-emotional-detachment"><strong>Emotional Detachment</strong></h2>
<p>Breaking through the challenge of projecting when prospecting and truly embracing persistence is not easy. You know as well as anyone else that detaching from emotional hang-ups is easier said than done. But emotional detachment is exactly what has to be done in order to free yourself from what is holding you back. </p>
<p>When it comes to the persistence of prospecting—where rejection and non-responsiveness are common—emotional detachment is a crucial meta-skill. </p>
<p>Detachment doesn’t mean being cold or indifferent. It means not allowing your own personal emotions to cause you to decide what your prospect feels. When you learn to detach, you are less likely to take rejection personally, you’ll bounce back more quickly, and you’ll find the persistence required to win. </p>
<h2 id="h-resistance-does-not-equal-rejection"><strong>Resistance Does Not Equal Rejection</strong></h2>
<p>Detachment begins with internalizing that your prospect’s initial resistance does not equate to <a href="https://salesgravy.com/alexander-zakharin-is-a-fanatical-prospector/" rel="nofollow">outright rejection</a>. We all resist new things and change.</p>
<p>Resistance is a natural response to your outreach. Especially when people are not yet familiar with you, your brand, or your product, service, or software. It is just human nature.</p>
<p>Persistence is often required to move beyond this initial familiarity barrier. This helps compel your prospect to engage in a meaningful conversation and build a deeper connection. This is why making multiple prospecting touches is a normal part of the prospecting and familiarity journey.</p>
<p>Instead of viewing a lack of response, a rejection, or an unexpected outcome as a personal failure, try reframing these moments. Recognize that each step, whether positive or negative, contributes to your growth and eventual success and is a part of the process. This helps you avoid getting caught up in the negative emotions that cause you to give up too early.</p>
<p>It is easier to detach from your emotions when you view each persistent prospecting touch as a natural step toward meaningful engagement. Instead of focusing solely on the success or failure of any given touch, shift your perspective to see the bigger picture of building relationships over time.</p>
<p>Shift your mindset from equating persistence with being pushy and resistance with rejection. Then you step into a prospecting framework that values consistency, patience, and a focus on persistently playing the long game.</p>
<p>Edison once said that “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” So when you are tired, worn out, and you feel like you can’t take anymore rejection, always will yourself to make one more call!</p>
<hr/>
<p>Learn how to convert more prospecting calls into appointments with our FREE Guide <strong><a href="https://salesgravy.com/appointment/" rel="nofollow">25 Ways to Ask for the Appointment on a Cold Call</a></strong></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Three weeks ago it warmed up here in Augusta, Georgia, so I played hooky from work to take advantage of the nice weather and play a round of golf. While I was waiting for the group in front of me to clear the green my phone rang. I answered but I couldn’t hear anything on the other end so I hung up. &lt;/p&gt;
&lt;p&gt;Ten minutes later it rang again with a call from the same number. This time, however, I was walking up to a birdie putt, so I sent the call to voicemail. &lt;/p&gt;
&lt;p&gt;After finishing my round, I looked at my voice messages to see who had called, but there was no message so I didn’t give it another thought. &lt;/p&gt;
&lt;p&gt;Later that day, I found an email from the rep asking for a meeting. He said he had called but we’d been disconnected. &lt;/p&gt;
&lt;p&gt;It was at that moment that I realized I had my earbuds in when I answered the phone the first time. Sometimes calls do not automatically transfer to them. That is why I couldn’t hear him when I picked up the phone. &lt;/p&gt;
&lt;p&gt;I considered responding to his email at that moment, but it was dinner time, and I was getting ready to grill some steaks. So, I put his note aside for later. The next morning, life happened, priorities got in the way, and I completely forgot about it. I haven’t heard from him since. &lt;/p&gt;
&lt;p&gt;After three attempts (and no voice message) he gave up. The sad thing is, because of my guilt about hanging up on him, had he made one more call or email, I would have responded. &lt;/p&gt;
&lt;p&gt;Other than not prospecting altogether, giving up too soon is the primary reason salespeople are failing at prospecting on an epic scale. &lt;/p&gt;
&lt;h2 id=&#34;h-92-of-prospectors-give-up-after-only-4-attempts&#34;&gt;&lt;strong&gt;92% of Prospectors Give Up After Only 4 Attempts&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Once after another attempt at creating a viable light bulb went down in flames, inventor Thomas Edison said that he hadn’t failed. He’d just found 10,000 ways that didn’t work. Because of his relentless persistence, he changed the world. &lt;/p&gt;
&lt;p&gt;Now juxtapose this against the statistics on sales prospecting persistence: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;44% of salespeople make only one prospecting attempt before giving up. &lt;/li&gt;
&lt;li&gt;78% make only two prospecting attempts before giving up.&lt;/li&gt;
&lt;li&gt;92% never make more than four prospecting attempts.&lt;/li&gt;
&lt;li&gt;94% of these attempts are lame, poorly written emails. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Deeper into the weeds, the data tells us that it takes many prospecting touches to compel prospects to engage. &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;4 touches to engage a hot inbound lead. &lt;/li&gt;
&lt;li&gt;5 touches to engage a prospect in a buying window who is familiar with you and your brand.&lt;/li&gt;
&lt;li&gt;7 touches to engage an inactive customer or previously closed/lost deal.&lt;/li&gt;
&lt;li&gt;9 touches to engage a warm inbound lead.&lt;/li&gt;
&lt;li&gt;11 touches to engage a prospect in the buying window with no familiarity with you or your brand.&lt;/li&gt;
&lt;li&gt;13 touches to engage a prospect with some familiarity with you or your brand but not in a buying window.&lt;/li&gt;
&lt;li&gt;20&#43; touches to engage a cold prospect who is not familiar with you or your brand.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Keep in mind that these are averages across a wide statistical distribution. Depending on your brand recognition, geographic location, prospecting channel, product, service, sales cycle, industry vertical, and the role (CEO, Director, Manager) you might find that these numbers shift.&lt;/p&gt;
&lt;p&gt;The point, however, is not the numbers. It is the story these numbers tell us. In most cases, it takes around 8 touches to get meaningful engagement from a prospect. But 92% of salespeople give up after no more than four attempts. &lt;/p&gt;
&lt;p&gt;It’s no wonder that pipelines are bone dry and last year, according to recent data, 91% of sales teams failed to achieve quota. &lt;/p&gt;
&lt;h2 id=&#34;h-emotional-hangups-in-prospecting&#34;&gt;&lt;strong&gt;Emotional Hangups in Prospecting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;When I tell stories of prospecting persistence from the stage during keynotes and training sessions—for instance, the rep who contacted me 71 times before finally convincing me to buy from him—people in the audience visually squirm. &lt;/p&gt;
&lt;p&gt;Invariably, when I tell the true story of the time I left a voicemail for a prospective client every day for 52 days in a row before he called me back leading to a $1.2 million deal and punching my ticket to Presidents Club, there is an audible gasp of disbelief.  &lt;/p&gt;
&lt;p&gt;This type of raw prospecting persistence carries negative connotations. People will come up to me and say things like:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“I could never do that!”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“I’d be pissed if anyone called me that many times.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“If someone did that to me, I’d block them.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Sometimes they attack me with:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“Anyone who would call that many times is an awful person.”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“I don’t care what you were selling or how badly I needed it, I would never buy from you!”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“That’s horrible; it’s stalking!”&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;I want to be clear that I am not suggesting that salespeople should engage in gratuitous stalking. That makes no sense and will not earn you meaningful engagement. &lt;/p&gt;
&lt;p&gt;Professional, intentional, systematic, multi-touch prospecting, is not stalking. &lt;/p&gt;
&lt;h2 id=&#34;h-projecting-is-the-enemy-of-persistence&#34;&gt;&lt;strong&gt;Projecting is the Enemy of Persistence&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Although nearly every sales professional worth their salt understands the power of persistence in prospecting, most struggle to be persistent prospectors. &lt;/p&gt;
&lt;p&gt;For most salespeople, the level of persistence required to grab the attention of modern buyers can feel like you’re being pushy—crossing the line, bothering, and annoying people. &lt;/p&gt;
&lt;p&gt;This wave of emotional hang-ups in the form of projecting is why most salespeople give up too soon.&lt;/p&gt;
&lt;p&gt;Projecting, in a psychological context, is the act of attributing your own emotions, feelings, assumptions, experiences, or biases to your prospect. It causes you to decide what they are feeling through the lens of your own emotions rather than theirs.&lt;/p&gt;
&lt;p&gt;Think about the rep who called me while I was on the golf course. If, in his mind’s eye, he pictured me angry at him because I hung up, he might feel that a fourth or fifth touch was “too pushy” or “annoying me,” even though those feelings couldn’t be further from the truth. &lt;/p&gt;
&lt;p&gt;I might have found what he was selling interesting, but we’ll never know now.&lt;/p&gt;
&lt;p&gt;Or, if you feel anxious about interrupting people with a phone call, you might project that anxiety onto your prospect, assuming it makes them uncomfortable. However, your prospect may not feel that way at all—especially if they are in a buying window and receptive to talking with you.&lt;/p&gt;
&lt;h2 id=&#34;h-projecting-allows-for-an-easy-excuse-to-give-up&#34;&gt;&lt;strong&gt;Projecting Allows for an Easy Excuse to Give Up&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Projecting, which is all too common for salespeople, costs you dearly and holds you back from being persistent. &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;When you project your feelings of annoyance or frustration about being interrupted onto prospects, it can cause you to give up prematurely.&lt;/li&gt;
&lt;li&gt;When you project your fear of rejection onto prospects, it can cause you to interpret a lack of immediate response or a vague objection as a definitive “no.”&lt;/li&gt;
&lt;li&gt;Projecting can also cause you to stick to a single communication channel like email, believing that it is less intrusive and aligns with how the prospect wants to be contacted. When the prospect doesn’t respond, you quit rather than reach out through different channels.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Projecting your own discomfort with prospecting persistence causes you to rationalize that your prospect doesn’t want to be contacted. This becomes an easy excuse not to prospect or to give up after one or two touches. &lt;/p&gt;
&lt;h2 id=&#34;h-emotional-detachment&#34;&gt;&lt;strong&gt;Emotional Detachment&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Breaking through the challenge of projecting when prospecting and truly embracing persistence is not easy. You know as well as anyone else that detaching from emotional hang-ups is easier said than done. But emotional detachment is exactly what has to be done in order to free yourself from what is holding you back. &lt;/p&gt;
&lt;p&gt;When it comes to the persistence of prospecting—where rejection and non-responsiveness are common—emotional detachment is a crucial meta-skill. &lt;/p&gt;
&lt;p&gt;Detachment doesn’t mean being cold or indifferent. It means not allowing your own personal emotions to cause you to decide what your prospect feels. When you learn to detach, you are less likely to take rejection personally, you’ll bounce back more quickly, and you’ll find the persistence required to win. &lt;/p&gt;
&lt;h2 id=&#34;h-resistance-does-not-equal-rejection&#34;&gt;&lt;strong&gt;Resistance Does Not Equal Rejection&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Detachment begins with internalizing that your prospect’s initial resistance does not equate to &lt;a href=&#34;https://salesgravy.com/alexander-zakharin-is-a-fanatical-prospector/&#34; rel=&#34;nofollow&#34;&gt;outright rejection&lt;/a&gt;. We all resist new things and change.&lt;/p&gt;
&lt;p&gt;Resistance is a natural response to your outreach. Especially when people are not yet familiar with you, your brand, or your product, service, or software. It is just human nature.&lt;/p&gt;
&lt;p&gt;Persistence is often required to move beyond this initial familiarity barrier. This helps compel your prospect to engage in a meaningful conversation and build a deeper connection. This is why making multiple prospecting touches is a normal part of the prospecting and familiarity journey.&lt;/p&gt;
&lt;p&gt;Instead of viewing a lack of response, a rejection, or an unexpected outcome as a personal failure, try reframing these moments. Recognize that each step, whether positive or negative, contributes to your growth and eventual success and is a part of the process. This helps you avoid getting caught up in the negative emotions that cause you to give up too early.&lt;/p&gt;
&lt;p&gt;It is easier to detach from your emotions when you view each persistent prospecting touch as a natural step toward meaningful engagement. Instead of focusing solely on the success or failure of any given touch, shift your perspective to see the bigger picture of building relationships over time.&lt;/p&gt;
&lt;p&gt;Shift your mindset from equating persistence with being pushy and resistance with rejection. Then you step into a prospecting framework that values consistency, patience, and a focus on persistently playing the long game.&lt;/p&gt;
&lt;p&gt;Edison once said that “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” So when you are tired, worn out, and you feel like you can’t take anymore rejection, always will yourself to make one more call!&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Learn how to convert more prospecting calls into appointments with our FREE Guide &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/appointment/&#34; rel=&#34;nofollow&#34;&gt;25 Ways to Ask for the Appointment on a Cold Call&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/our-greatest-weakness-is-giving-up-too-soon/</link>
                <pubDate>Mon, 24 Feb 2025 02:05:00 &#43;0000</pubDate>
                <itunes:duration>646</itunes:duration>
                
                
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                <itunes:title>Shut Up and Sell More – The Power of Silence</itunes:title>
                <title>Shut Up and Sell More – The Power of Silence</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;In sales &amp;#8211; especially in product knowledge training &amp;#8211; we’re taught from day one how to pitch, how to present, and how to &lt;a href=&#34;https://www.salesgravy.university/courses/objection-handling&#34;&gt;overcome objections&lt;/a&gt;. We rehearse our spiels, memorize talking points, and perfect our scripts.&amp;#160;&lt;/p&gt;
&lt;p&gt;But too often we forget one of the most basic truths in sales: The more you listen, the more you learn. And the more you learn, the faster and easier it is to close a deal. Silence — shutting up and listening — is your secret weapon.&amp;#160;&lt;/p&gt;
&lt;p&gt;Yes, you need to speak confidently about the value you bring to the table, and you need to be clear when you’re asking for the deal. But the words that actually sway a prospect don’t come from you — they come from them.&amp;#160;&lt;/p&gt;
&lt;p&gt;Prospects convince themselves to buy. Your job is to guide the conversation in such a way that they articulate the problems they’re trying to solve, the goals they want to achieve, and the obstacles blocking their path. When you can get them to articulate those issues in their own words, you close deals.&amp;#160;&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=ovBdhmangUU
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-embrace-the-pause&#34;&gt;&lt;strong&gt;Embrace the Pause&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A common mistake reps make is rushing in to pitch a solution, answer a question, or tackle a perceived objection. They jump in prematurely, before letting the prospect fully voice what’s on their mind.&amp;#160;&lt;/p&gt;
&lt;p&gt;But if you can stay silent, if you can resist the urge to speak immediately, your prospect will usually elaborate. They’ll keep talking, often divulging the root cause of their hesitation.&amp;#160;&lt;/p&gt;
&lt;p&gt;That root cause might be very different from what you assumed at first glance. If you jump in too soon, you risk addressing a superficial objection and missing the real issue entirely.&lt;/p&gt;
&lt;p&gt;I’ve seen too many sales professionals sabotage deals because they were afraid of a little silence. They ramble on, trying to fill every pause, unnerved by any lull in the conversation.&amp;#160;&lt;/p&gt;
&lt;p&gt;But in the pause, in the silence, is where your prospect gathers their thoughts. If you just wait, if you’ll just shut up, what comes next is where the real magic lies.&amp;#160;&lt;/p&gt;
&lt;p&gt;Your prospect will begin to share deeper insights. They might reveal the internal politics at play, the budget constraints, or the personal motivations driving their buying decision. They’ll teach you exactly how to close the sale.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-build-trust-through-silence&#34;&gt;&lt;strong&gt;Build Trust Through Silence&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Learning to be comfortable with silence is also about showing genuine respect for the other person. When you give someone space to talk, you send an unspoken message: “I value your thoughts, your insights, and your experiences.”&amp;#160;&lt;/p&gt;
&lt;p&gt;That’s a powerful psychological signal. It builds trust faster than any perfectly rehearsed line. People buy from those they trust, and trust often begins with the &lt;a href=&#34;https://www.salesgravy.university/courses/effective-listening-skills-sales-eq&#34;&gt;simple act of listening&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Now, I’m not saying you should clam up entirely. Strategic silence is not about becoming a mute. It’s about knowing when to speak, what to say, and when to remain quiet.&amp;#160;&lt;/p&gt;
&lt;p&gt;Ask a probing question, and then zip your lips. Sit there, look them in the eye, and nod empathetically while they talk. Let them finish. Then pause a moment.&amp;#160;&lt;/p&gt;
&lt;p&gt;Usually, that extra beat of silence after they finish speaking nudges them to continue, and they’ll share even more valuable information.&amp;#160;&lt;/p&gt;
&lt;p&gt;If it’s truly time for you to respond, do so thoughtfully, directly, and concisely. Then hand the baton of conversation back to your prospect with another question or an invitation to elaborate.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-six-strategies-for-leveraging-silence-to-sell-more&#34;&gt;&lt;strong&gt;Six Strategies For Leveraging Silence to Sell More&lt;/strong&gt;&lt;/h2&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Plan Your Questions:&lt;/strong&gt; Before any meeting, &lt;a href=&#34;https://www.salesgravy.university/courses/rapid-pre-call-prep-in-three-steps-sales-eq&#34;&gt;plan the key questions&lt;/a&gt; you want to ask. Keep them open-ended and designed to encourage deep, detailed answers.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Practice The 3-Count Rule:&lt;/strong&gt; After the other person finishes answering the question, mentally count “one … two … three” before you talk again. Let those seconds of silence hang in the air. Leaving the gap of silence almost always compels the other person to fill it. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Embrace Discomfort:&lt;/strong&gt; Silence can be awkward. Learn to live with that. Recognize that this discomfort is exactly what triggers prospects to open up further.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Be in the Moment:&lt;/strong&gt; After asking a question, resist the urge to start planning your response or thinking about your next question in your head.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Listen Deeply:&lt;/strong&gt; When they talk, focus on their words and the emotions behind them. Don’t just listen; truly hear what they’re saying and ask follow up questions around their emotional cues. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ask Follow-Up Questions:&lt;/strong&gt; Instead of immediately trying to solve their problem or deliver a solution, ask another question that goes deeper. “Can you tell me more about that?” or “How does that issue affect you personally?” can uncover hidden gold.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Recap and Confirm:&lt;/strong&gt; Once the prospect has shared, summarize what you heard. Confirm that you understand their concerns correctly. This step builds trust and ensures everyone’s on the same page.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;When you unlock the power of silence in your sales conversations, you’ll get below the surface to the real issues your prospect is facing and build stronger relationships. Never forget that sales isn’t about talking more; it’s about learning more. And you learn more by closing your mouth and opening your ears.&lt;/p&gt;
&lt;p&gt;Sales Gravy Live&amp;#8217;s Fanatical Prospecting Bootcamp teaches tactics and tricks to 5x your pipeline in 90 days. Learn more about it &lt;a href=&#34;https://salesgravy.com/live/&#34;&gt;here.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;For more sales tips, listen to the Ask Jeb Podcast, where Jeb answers viewers&amp;#8217; burning questions live. Listen &lt;a href=&#34;https://salesgravy.com/podcasts/&#34;&gt;here.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Download Jeb’s &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34;&gt;FREE&lt;/a&gt; Fanatical Prospecting Book Club and Study Guide. This 31-page guide includes summaries, discussion prompts, individual reflections, and exercises. &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34;&gt;Get it Here&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>In sales – especially in product knowledge training – we’re taught from day one how to pitch, how to present, and how to <a href="https://www.salesgravy.university/courses/objection-handling" rel="nofollow">overcome objections</a>. We rehearse our spiels, memorize talking points, and perfect our scripts. </p>
<p>But too often we forget one of the most basic truths in sales: The more you listen, the more you learn. And the more you learn, the faster and easier it is to close a deal. Silence — shutting up and listening — is your secret weapon. </p>
<p>Yes, you need to speak confidently about the value you bring to the table, and you need to be clear when you’re asking for the deal. But the words that actually sway a prospect don’t come from you — they come from them. </p>
<p>Prospects convince themselves to buy. Your job is to guide the conversation in such a way that they articulate the problems they’re trying to solve, the goals they want to achieve, and the obstacles blocking their path. When you can get them to articulate those issues in their own words, you close deals. </p>
<figure>
<div>
https://www.youtube.com/watch?v=ovBdhmangUU
</div>
</figure>
<h2 id="h-embrace-the-pause"><strong>Embrace the Pause</strong></h2>
<p>A common mistake reps make is rushing in to pitch a solution, answer a question, or tackle a perceived objection. They jump in prematurely, before letting the prospect fully voice what’s on their mind. </p>
<p>But if you can stay silent, if you can resist the urge to speak immediately, your prospect will usually elaborate. They’ll keep talking, often divulging the root cause of their hesitation. </p>
<p>That root cause might be very different from what you assumed at first glance. If you jump in too soon, you risk addressing a superficial objection and missing the real issue entirely.</p>
<p>I’ve seen too many sales professionals sabotage deals because they were afraid of a little silence. They ramble on, trying to fill every pause, unnerved by any lull in the conversation. </p>
<p>But in the pause, in the silence, is where your prospect gathers their thoughts. If you just wait, if you’ll just shut up, what comes next is where the real magic lies. </p>
<p>Your prospect will begin to share deeper insights. They might reveal the internal politics at play, the budget constraints, or the personal motivations driving their buying decision. They’ll teach you exactly how to close the sale. </p>
<h2 id="h-build-trust-through-silence"><strong>Build Trust Through Silence</strong></h2>
<p>Learning to be comfortable with silence is also about showing genuine respect for the other person. When you give someone space to talk, you send an unspoken message: “I value your thoughts, your insights, and your experiences.” </p>
<p>That’s a powerful psychological signal. It builds trust faster than any perfectly rehearsed line. People buy from those they trust, and trust often begins with the <a href="https://www.salesgravy.university/courses/effective-listening-skills-sales-eq" rel="nofollow">simple act of listening</a>.</p>
<p>Now, I’m not saying you should clam up entirely. Strategic silence is not about becoming a mute. It’s about knowing when to speak, what to say, and when to remain quiet. </p>
<p>Ask a probing question, and then zip your lips. Sit there, look them in the eye, and nod empathetically while they talk. Let them finish. Then pause a moment. </p>
<p>Usually, that extra beat of silence after they finish speaking nudges them to continue, and they’ll share even more valuable information. </p>
<p>If it’s truly time for you to respond, do so thoughtfully, directly, and concisely. Then hand the baton of conversation back to your prospect with another question or an invitation to elaborate.</p>
<h2 id="h-six-strategies-for-leveraging-silence-to-sell-more"><strong>Six Strategies For Leveraging Silence to Sell More</strong></h2>
<ol>
<li><strong>Plan Your Questions:</strong> Before any meeting, <a href="https://www.salesgravy.university/courses/rapid-pre-call-prep-in-three-steps-sales-eq" rel="nofollow">plan the key questions</a> you want to ask. Keep them open-ended and designed to encourage deep, detailed answers.</li>
<li><strong>Practice The 3-Count Rule:</strong> After the other person finishes answering the question, mentally count “one … two … three” before you talk again. Let those seconds of silence hang in the air. Leaving the gap of silence almost always compels the other person to fill it. </li>
<li><strong>Embrace Discomfort:</strong> Silence can be awkward. Learn to live with that. Recognize that this discomfort is exactly what triggers prospects to open up further.</li>
<li><strong>Be in the Moment:</strong> After asking a question, resist the urge to start planning your response or thinking about your next question in your head.</li>
<li><strong>Listen Deeply:</strong> When they talk, focus on their words and the emotions behind them. Don’t just listen; truly hear what they’re saying and ask follow up questions around their emotional cues. </li>
<li><strong>Ask Follow-Up Questions:</strong> Instead of immediately trying to solve their problem or deliver a solution, ask another question that goes deeper. “Can you tell me more about that?” or “How does that issue affect you personally?” can uncover hidden gold.</li>
<li><strong>Recap and Confirm:</strong> Once the prospect has shared, summarize what you heard. Confirm that you understand their concerns correctly. This step builds trust and ensures everyone’s on the same page.</li>
</ol>
<p>When you unlock the power of silence in your sales conversations, you’ll get below the surface to the real issues your prospect is facing and build stronger relationships. Never forget that sales isn’t about talking more; it’s about learning more. And you learn more by closing your mouth and opening your ears.</p>
<p>Sales Gravy Live’s Fanatical Prospecting Bootcamp teaches tactics and tricks to 5x your pipeline in 90 days. Learn more about it <a href="https://salesgravy.com/live/" rel="nofollow">here.</a></p>
<p>For more sales tips, listen to the Ask Jeb Podcast, where Jeb answers viewers’ burning questions live. Listen <a href="https://salesgravy.com/podcasts/" rel="nofollow">here.</a></p>
<p>Download Jeb’s <a href="https://salesgravy.com/fanatical-prospecting-book-club-guide/" rel="nofollow">FREE</a> Fanatical Prospecting Book Club and Study Guide. This 31-page guide includes summaries, discussion prompts, individual reflections, and exercises. <a href="https://salesgravy.com/fanatical-prospecting-book-club-guide/" rel="nofollow">Get it Here</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;In sales – especially in product knowledge training – we’re taught from day one how to pitch, how to present, and how to &lt;a href=&#34;https://www.salesgravy.university/courses/objection-handling&#34; rel=&#34;nofollow&#34;&gt;overcome objections&lt;/a&gt;. We rehearse our spiels, memorize talking points, and perfect our scripts. &lt;/p&gt;
&lt;p&gt;But too often we forget one of the most basic truths in sales: The more you listen, the more you learn. And the more you learn, the faster and easier it is to close a deal. Silence — shutting up and listening — is your secret weapon. &lt;/p&gt;
&lt;p&gt;Yes, you need to speak confidently about the value you bring to the table, and you need to be clear when you’re asking for the deal. But the words that actually sway a prospect don’t come from you — they come from them. &lt;/p&gt;
&lt;p&gt;Prospects convince themselves to buy. Your job is to guide the conversation in such a way that they articulate the problems they’re trying to solve, the goals they want to achieve, and the obstacles blocking their path. When you can get them to articulate those issues in their own words, you close deals. &lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=ovBdhmangUU
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-embrace-the-pause&#34;&gt;&lt;strong&gt;Embrace the Pause&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A common mistake reps make is rushing in to pitch a solution, answer a question, or tackle a perceived objection. They jump in prematurely, before letting the prospect fully voice what’s on their mind. &lt;/p&gt;
&lt;p&gt;But if you can stay silent, if you can resist the urge to speak immediately, your prospect will usually elaborate. They’ll keep talking, often divulging the root cause of their hesitation. &lt;/p&gt;
&lt;p&gt;That root cause might be very different from what you assumed at first glance. If you jump in too soon, you risk addressing a superficial objection and missing the real issue entirely.&lt;/p&gt;
&lt;p&gt;I’ve seen too many sales professionals sabotage deals because they were afraid of a little silence. They ramble on, trying to fill every pause, unnerved by any lull in the conversation. &lt;/p&gt;
&lt;p&gt;But in the pause, in the silence, is where your prospect gathers their thoughts. If you just wait, if you’ll just shut up, what comes next is where the real magic lies. &lt;/p&gt;
&lt;p&gt;Your prospect will begin to share deeper insights. They might reveal the internal politics at play, the budget constraints, or the personal motivations driving their buying decision. They’ll teach you exactly how to close the sale. &lt;/p&gt;
&lt;h2 id=&#34;h-build-trust-through-silence&#34;&gt;&lt;strong&gt;Build Trust Through Silence&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Learning to be comfortable with silence is also about showing genuine respect for the other person. When you give someone space to talk, you send an unspoken message: “I value your thoughts, your insights, and your experiences.” &lt;/p&gt;
&lt;p&gt;That’s a powerful psychological signal. It builds trust faster than any perfectly rehearsed line. People buy from those they trust, and trust often begins with the &lt;a href=&#34;https://www.salesgravy.university/courses/effective-listening-skills-sales-eq&#34; rel=&#34;nofollow&#34;&gt;simple act of listening&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Now, I’m not saying you should clam up entirely. Strategic silence is not about becoming a mute. It’s about knowing when to speak, what to say, and when to remain quiet. &lt;/p&gt;
&lt;p&gt;Ask a probing question, and then zip your lips. Sit there, look them in the eye, and nod empathetically while they talk. Let them finish. Then pause a moment. &lt;/p&gt;
&lt;p&gt;Usually, that extra beat of silence after they finish speaking nudges them to continue, and they’ll share even more valuable information. &lt;/p&gt;
&lt;p&gt;If it’s truly time for you to respond, do so thoughtfully, directly, and concisely. Then hand the baton of conversation back to your prospect with another question or an invitation to elaborate.&lt;/p&gt;
&lt;h2 id=&#34;h-six-strategies-for-leveraging-silence-to-sell-more&#34;&gt;&lt;strong&gt;Six Strategies For Leveraging Silence to Sell More&lt;/strong&gt;&lt;/h2&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Plan Your Questions:&lt;/strong&gt; Before any meeting, &lt;a href=&#34;https://www.salesgravy.university/courses/rapid-pre-call-prep-in-three-steps-sales-eq&#34; rel=&#34;nofollow&#34;&gt;plan the key questions&lt;/a&gt; you want to ask. Keep them open-ended and designed to encourage deep, detailed answers.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Practice The 3-Count Rule:&lt;/strong&gt; After the other person finishes answering the question, mentally count “one … two … three” before you talk again. Let those seconds of silence hang in the air. Leaving the gap of silence almost always compels the other person to fill it. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Embrace Discomfort:&lt;/strong&gt; Silence can be awkward. Learn to live with that. Recognize that this discomfort is exactly what triggers prospects to open up further.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Be in the Moment:&lt;/strong&gt; After asking a question, resist the urge to start planning your response or thinking about your next question in your head.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Listen Deeply:&lt;/strong&gt; When they talk, focus on their words and the emotions behind them. Don’t just listen; truly hear what they’re saying and ask follow up questions around their emotional cues. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Ask Follow-Up Questions:&lt;/strong&gt; Instead of immediately trying to solve their problem or deliver a solution, ask another question that goes deeper. “Can you tell me more about that?” or “How does that issue affect you personally?” can uncover hidden gold.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Recap and Confirm:&lt;/strong&gt; Once the prospect has shared, summarize what you heard. Confirm that you understand their concerns correctly. This step builds trust and ensures everyone’s on the same page.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;When you unlock the power of silence in your sales conversations, you’ll get below the surface to the real issues your prospect is facing and build stronger relationships. Never forget that sales isn’t about talking more; it’s about learning more. And you learn more by closing your mouth and opening your ears.&lt;/p&gt;
&lt;p&gt;Sales Gravy Live’s Fanatical Prospecting Bootcamp teaches tactics and tricks to 5x your pipeline in 90 days. Learn more about it &lt;a href=&#34;https://salesgravy.com/live/&#34; rel=&#34;nofollow&#34;&gt;here.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;For more sales tips, listen to the Ask Jeb Podcast, where Jeb answers viewers’ burning questions live. Listen &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt;here.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Download Jeb’s &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34; rel=&#34;nofollow&#34;&gt;FREE&lt;/a&gt; Fanatical Prospecting Book Club and Study Guide. This 31-page guide includes summaries, discussion prompts, individual reflections, and exercises. &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34; rel=&#34;nofollow&#34;&gt;Get it Here&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/shut-up-and-sell-more-the-power-of-silence/</link>
                <pubDate>Thu, 20 Feb 2025 18:30:00 &#43;0000</pubDate>
                <itunes:duration>1741</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Why Consultative Sellers Will Survive AI (Ask Jeb)</itunes:title>
                <title>Why Consultative Sellers Will Survive AI (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Marcin from Warsaw, Poland, asks: &lt;em&gt;What are the top sales trends shaping the future of sales?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Our conversation ranged from the impact of AI to the growing importance of a consultative selling mindset in modern selling. Below, you’ll discover practical insights you can leverage to sharpen your competitive edge—regardless of what industry or region you sell into—and take advantage of these emerging trends.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-ai-will-power-sales-efficiency-and-intelligence&#34;&gt;AI Will Power Sales Efficiency and Intelligence&lt;/h2&gt;
&lt;p&gt;When we think about the future of sales, AI inevitably dominates the conversation. Whether you’re a software rep, selling capital equipment, or providing professional services, artificial intelligence is quickly transforming the salescape.&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Elevated Efficiency&lt;/strong&gt;&lt;br /&gt;AI will eliminate many repetitive tasks, surface the best leads, track deal progress, and remind you when a prospect stalls. At a basic level, AI can be your 24/7 virtual assistant that never forgets an appointment or misses a follow-up.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Smarter Data Management&lt;/strong&gt;&lt;br /&gt;AI will digest massive data sets, then deliver concise insights that help you identify buying signals, forecast deal closures, and spot hidden risk factors in your pipeline.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Relationships Still Matter&lt;/strong&gt;&lt;br /&gt;As advanced as AI might be, it can’t replace human conversations—especially in &lt;em&gt;complex&lt;/em&gt; or &lt;em&gt;consultative&lt;/em&gt; sales. Ultimately, &lt;em&gt;people&lt;/em&gt; buy from &lt;em&gt;people&lt;/em&gt; they trust. Keep that fact front and center as you adopt AI-driven tools. They’re there to free you up for higher-value activities, not to take over your role.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-return-to-humanity-relationships-make-the-difference&#34;&gt;The Return to Humanity: Relationships Make the Difference&lt;/h2&gt;
&lt;p&gt;In an age where we can automate just about anything with tech, your core differentiator will be your ability to build trust and engage deeply with clients.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Human Connection Is a Competitive Advantage&lt;/strong&gt;&lt;br /&gt;If everything can be automated or self-served, how do you stand out? By demonstrating genuine empathy, patience, and an interest in solving unique business problems. Buyers are craving human interaction that goes beyond transactional sales.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Adapt to Cultural Nuances&lt;/strong&gt;&lt;br /&gt;Your ability to adapt and flex to the nuance of both &lt;a href=&#34;https://salesgravy.com/how-to-embrace-conflict-in-sales/&#34;&gt;cultural differences&lt;/a&gt; between countries, regions, industries, and companies gives you a competitive edge when building trust.  In some markets, diving straight into business is a sign of respect and efficiency; in others, building rapport is crucial before any serious conversation can start. Being agile enough to flex your communication style to fit local norms is a hallmark of top-performing sales consultants.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-embrace-a-consultative-selling-mindset&#34;&gt;Embrace a Consultative Selling Mindset&lt;/h2&gt;
&lt;p&gt;In the age of AI there is a massive shift toward consultative selling. If you’re selling complex products, services, or solutions, you can’t just pitch features and benefits anymore. To survive and thrive you must become a business advisor, diagnosing problems and developing creative and innovative solutions.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-key-skills-to-develop&#34;&gt;&lt;strong&gt;Key Skills to Develop&lt;/strong&gt;&lt;/h3&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Deep Discovery &lt;/strong&gt;&lt;br /&gt;Great consultants don’t leap in with a pre-packaged pitch; they ask probing questions, explore unarticulated pain points, and let clients talk. This patient approach sets you up to deliver precisely what the customer needs.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Business Acumen and Technical Knowledge&lt;/strong&gt;&lt;br /&gt;In consultative sales, you often &lt;a href=&#34;https://salesgravy.com/how-do-i-earn-respect-when-selling-to-people-older-than-me-ask-jeb/&#34;&gt;speak with senior executives&lt;/a&gt; who expect you to know how business works—everything from supply chain issues to profitability metrics. If you show up unprepared, someone else with deeper business insight will get the sale.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Creative, Innovative Solutions&lt;/strong&gt;&lt;br /&gt;Once you’ve gathered the facts, your job is to co-create a roadmap. That means pulling from your experience, internal product knowledge, and general business know-how to design a solution that resonates across multiple stakeholders. This requires both IQ (to connect the dots) and EQ (to communicate the vision persuasively).&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-stay-curious-and-keep-learning&#34;&gt;Stay Curious and Keep Learning&lt;/h2&gt;
&lt;p&gt;A big part of stepping into a consultative role is adopting a lifelong learning mentality. Too many sales professionals stop reading or stop trying new things once they feel confident in their current role. But the pace of change is accelerating, and complacency is dangerous.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Read Widely&lt;/strong&gt;&lt;br /&gt;I personally read (or listen to) a steady stream of books. I’m an advocate of doubling up with Kindle and Audible to keep learning wherever I go. If you want to understand AI’s impact on sales more deeply, my latest book—&lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479/ref=sr_1_1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;The AI Edge&lt;/em&gt;&lt;/a&gt;—is a great place to start.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Study Your Industry and Markets&lt;/strong&gt;&lt;br /&gt;Keep track of industry-specific trade journals, financial news, and market trend reports. If you’re selling in healthcare, finance, manufacturing, or nonprofits, dive deep into how those sectors operate and adapt.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Role-Play and Practice&lt;/strong&gt;&lt;br /&gt;Being a consultant means mastering the art of conversation. Role-playing different scenarios with a colleague or sales manager isn’t just for novices; it helps even seasoned pros refine their questioning techniques and adapt to complex buying committees.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-transforming-from-just-a-salesperson-to-trusted-advisor&#34;&gt;Transforming from “Just a Salesperson” to Trusted Advisor&lt;/h2&gt;
&lt;p&gt;Problem solvers are the champions of the business world. It is crucial that you make the mindset shift needed to go from a mere “vendor” to a high-level consultant or &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-become-a-trusted-advisor-expert-voice&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;trusted advisor&lt;/strong&gt;&lt;/a&gt;. It starts with seeing yourself in that new identity. Once you do, you’ll naturally invest time into building deeper business acumen, strengthening your listening skills, and shaping creative solutions.While AI and automation will continue to reshape sales, your ability to interpret data, ask incisive questions, and connect personally with buyers will set you apart.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-got-a-sales-challenge-ask-jeb&#34;&gt;&lt;strong&gt;Got a Sales Challenge? Ask Jeb!&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you’re struggling with a tricky sales scenario—whether it’s prospecting woes, AI adoption, or mastering consultative conversations—I’d love to help. Go to &lt;a href=&#34;https://salesgravy.com/ask&#34;&gt;&lt;strong&gt;salesgravy.com/ask&lt;/strong&gt;&lt;/a&gt;, fill out the short form, and our producers will reach out to schedule you for a future &lt;em&gt;Ask Jeb&lt;/em&gt; segment.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Marcin from Warsaw, Poland, asks: <em>What are the top sales trends shaping the future of sales?</em></p>
<p>Our conversation ranged from the impact of AI to the growing importance of a consultative selling mindset in modern selling. Below, you’ll discover practical insights you can leverage to sharpen your competitive edge—regardless of what industry or region you sell into—and take advantage of these emerging trends.</p>
<h2 id="h-ai-will-power-sales-efficiency-and-intelligence">AI Will Power Sales Efficiency and Intelligence</h2>
<p>When we think about the future of sales, AI inevitably dominates the conversation. Whether you’re a software rep, selling capital equipment, or providing professional services, artificial intelligence is quickly transforming the salescape.</p>
<ol>
<li><strong>Elevated Efficiency</strong><br/>AI will eliminate many repetitive tasks, surface the best leads, track deal progress, and remind you when a prospect stalls. At a basic level, AI can be your 24/7 virtual assistant that never forgets an appointment or misses a follow-up.</li>
<li><strong>Smarter Data Management</strong><br/>AI will digest massive data sets, then deliver concise insights that help you identify buying signals, forecast deal closures, and spot hidden risk factors in your pipeline.</li>
<li><strong>Relationships Still Matter</strong><br/>As advanced as AI might be, it can’t replace human conversations—especially in <em>complex</em> or <em>consultative</em> sales. Ultimately, <em>people</em> buy from <em>people</em> they trust. Keep that fact front and center as you adopt AI-driven tools. They’re there to free you up for higher-value activities, not to take over your role.</li>
</ol>
<h2 id="h-the-return-to-humanity-relationships-make-the-difference">The Return to Humanity: Relationships Make the Difference</h2>
<p>In an age where we can automate just about anything with tech, your core differentiator will be your ability to build trust and engage deeply with clients.</p>
<ul>
<li><strong>Human Connection Is a Competitive Advantage</strong><br/>If everything can be automated or self-served, how do you stand out? By demonstrating genuine empathy, patience, and an interest in solving unique business problems. Buyers are craving human interaction that goes beyond transactional sales.</li>
<li><strong>Adapt to Cultural Nuances</strong><br/>Your ability to adapt and flex to the nuance of both <a href="https://salesgravy.com/how-to-embrace-conflict-in-sales/" rel="nofollow">cultural differences</a> between countries, regions, industries, and companies gives you a competitive edge when building trust.  In some markets, diving straight into business is a sign of respect and efficiency; in others, building rapport is crucial before any serious conversation can start. Being agile enough to flex your communication style to fit local norms is a hallmark of top-performing sales consultants.</li>
</ul>
<h2 id="h-embrace-a-consultative-selling-mindset">Embrace a Consultative Selling Mindset</h2>
<p>In the age of AI there is a massive shift toward consultative selling. If you’re selling complex products, services, or solutions, you can’t just pitch features and benefits anymore. To survive and thrive you must become a business advisor, diagnosing problems and developing creative and innovative solutions.</p>
<h3 id="h-key-skills-to-develop"><strong>Key Skills to Develop</strong></h3>
<ol>
<li><strong>Deep Discovery </strong><br/>Great consultants don’t leap in with a pre-packaged pitch; they ask probing questions, explore unarticulated pain points, and let clients talk. This patient approach sets you up to deliver precisely what the customer needs.</li>
<li><strong>Business Acumen and Technical Knowledge</strong><br/>In consultative sales, you often <a href="https://salesgravy.com/how-do-i-earn-respect-when-selling-to-people-older-than-me-ask-jeb/" rel="nofollow">speak with senior executives</a> who expect you to know how business works—everything from supply chain issues to profitability metrics. If you show up unprepared, someone else with deeper business insight will get the sale.</li>
<li><strong>Creative, Innovative Solutions</strong><br/>Once you’ve gathered the facts, your job is to co-create a roadmap. That means pulling from your experience, internal product knowledge, and general business know-how to design a solution that resonates across multiple stakeholders. This requires both IQ (to connect the dots) and EQ (to communicate the vision persuasively).</li>
</ol>
<h2 id="h-stay-curious-and-keep-learning">Stay Curious and Keep Learning</h2>
<p>A big part of stepping into a consultative role is adopting a lifelong learning mentality. Too many sales professionals stop reading or stop trying new things once they feel confident in their current role. But the pace of change is accelerating, and complacency is dangerous.</p>
<ul>
<li><strong>Read Widely</strong><br/>I personally read (or listen to) a steady stream of books. I’m an advocate of doubling up with Kindle and Audible to keep learning wherever I go. If you want to understand AI’s impact on sales more deeply, my latest book—<a href="https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479/ref=sr_1_1" rel="nofollow"><em>The AI Edge</em></a>—is a great place to start.</li>
<li><strong>Study Your Industry and Markets</strong><br/>Keep track of industry-specific trade journals, financial news, and market trend reports. If you’re selling in healthcare, finance, manufacturing, or nonprofits, dive deep into how those sectors operate and adapt.</li>
<li><strong>Role-Play and Practice</strong><br/>Being a consultant means mastering the art of conversation. Role-playing different scenarios with a colleague or sales manager isn’t just for novices; it helps even seasoned pros refine their questioning techniques and adapt to complex buying committees.</li>
</ul>
<h2 id="h-transforming-from-just-a-salesperson-to-trusted-advisor">Transforming from “Just a Salesperson” to Trusted Advisor</h2>
<p>Problem solvers are the champions of the business world. It is crucial that you make the mindset shift needed to go from a mere “vendor” to a high-level consultant or <a href="https://www.salesgravy.university/courses/how-to-become-a-trusted-advisor-expert-voice" rel="nofollow"><strong>trusted advisor</strong></a>. It starts with seeing yourself in that new identity. Once you do, you’ll naturally invest time into building deeper business acumen, strengthening your listening skills, and shaping creative solutions.While AI and automation will continue to reshape sales, your ability to interpret data, ask incisive questions, and connect personally with buyers will set you apart.</p>
<hr/>
<h3 id="h-got-a-sales-challenge-ask-jeb"><strong>Got a Sales Challenge? Ask Jeb!</strong></h3>
<p>If you’re struggling with a tricky sales scenario—whether it’s prospecting woes, AI adoption, or mastering consultative conversations—I’d love to help. Go to <a href="https://salesgravy.com/ask" rel="nofollow"><strong>salesgravy.com/ask</strong></a>, fill out the short form, and our producers will reach out to schedule you for a future <em>Ask Jeb</em> segment.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Marcin from Warsaw, Poland, asks: &lt;em&gt;What are the top sales trends shaping the future of sales?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Our conversation ranged from the impact of AI to the growing importance of a consultative selling mindset in modern selling. Below, you’ll discover practical insights you can leverage to sharpen your competitive edge—regardless of what industry or region you sell into—and take advantage of these emerging trends.&lt;/p&gt;
&lt;h2 id=&#34;h-ai-will-power-sales-efficiency-and-intelligence&#34;&gt;AI Will Power Sales Efficiency and Intelligence&lt;/h2&gt;
&lt;p&gt;When we think about the future of sales, AI inevitably dominates the conversation. Whether you’re a software rep, selling capital equipment, or providing professional services, artificial intelligence is quickly transforming the salescape.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Elevated Efficiency&lt;/strong&gt;&lt;br/&gt;AI will eliminate many repetitive tasks, surface the best leads, track deal progress, and remind you when a prospect stalls. At a basic level, AI can be your 24/7 virtual assistant that never forgets an appointment or misses a follow-up.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Smarter Data Management&lt;/strong&gt;&lt;br/&gt;AI will digest massive data sets, then deliver concise insights that help you identify buying signals, forecast deal closures, and spot hidden risk factors in your pipeline.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Relationships Still Matter&lt;/strong&gt;&lt;br/&gt;As advanced as AI might be, it can’t replace human conversations—especially in &lt;em&gt;complex&lt;/em&gt; or &lt;em&gt;consultative&lt;/em&gt; sales. Ultimately, &lt;em&gt;people&lt;/em&gt; buy from &lt;em&gt;people&lt;/em&gt; they trust. Keep that fact front and center as you adopt AI-driven tools. They’re there to free you up for higher-value activities, not to take over your role.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-the-return-to-humanity-relationships-make-the-difference&#34;&gt;The Return to Humanity: Relationships Make the Difference&lt;/h2&gt;
&lt;p&gt;In an age where we can automate just about anything with tech, your core differentiator will be your ability to build trust and engage deeply with clients.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Human Connection Is a Competitive Advantage&lt;/strong&gt;&lt;br/&gt;If everything can be automated or self-served, how do you stand out? By demonstrating genuine empathy, patience, and an interest in solving unique business problems. Buyers are craving human interaction that goes beyond transactional sales.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Adapt to Cultural Nuances&lt;/strong&gt;&lt;br/&gt;Your ability to adapt and flex to the nuance of both &lt;a href=&#34;https://salesgravy.com/how-to-embrace-conflict-in-sales/&#34; rel=&#34;nofollow&#34;&gt;cultural differences&lt;/a&gt; between countries, regions, industries, and companies gives you a competitive edge when building trust.  In some markets, diving straight into business is a sign of respect and efficiency; in others, building rapport is crucial before any serious conversation can start. Being agile enough to flex your communication style to fit local norms is a hallmark of top-performing sales consultants.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-embrace-a-consultative-selling-mindset&#34;&gt;Embrace a Consultative Selling Mindset&lt;/h2&gt;
&lt;p&gt;In the age of AI there is a massive shift toward consultative selling. If you’re selling complex products, services, or solutions, you can’t just pitch features and benefits anymore. To survive and thrive you must become a business advisor, diagnosing problems and developing creative and innovative solutions.&lt;/p&gt;
&lt;h3 id=&#34;h-key-skills-to-develop&#34;&gt;&lt;strong&gt;Key Skills to Develop&lt;/strong&gt;&lt;/h3&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Deep Discovery &lt;/strong&gt;&lt;br/&gt;Great consultants don’t leap in with a pre-packaged pitch; they ask probing questions, explore unarticulated pain points, and let clients talk. This patient approach sets you up to deliver precisely what the customer needs.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Business Acumen and Technical Knowledge&lt;/strong&gt;&lt;br/&gt;In consultative sales, you often &lt;a href=&#34;https://salesgravy.com/how-do-i-earn-respect-when-selling-to-people-older-than-me-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;speak with senior executives&lt;/a&gt; who expect you to know how business works—everything from supply chain issues to profitability metrics. If you show up unprepared, someone else with deeper business insight will get the sale.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Creative, Innovative Solutions&lt;/strong&gt;&lt;br/&gt;Once you’ve gathered the facts, your job is to co-create a roadmap. That means pulling from your experience, internal product knowledge, and general business know-how to design a solution that resonates across multiple stakeholders. This requires both IQ (to connect the dots) and EQ (to communicate the vision persuasively).&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-stay-curious-and-keep-learning&#34;&gt;Stay Curious and Keep Learning&lt;/h2&gt;
&lt;p&gt;A big part of stepping into a consultative role is adopting a lifelong learning mentality. Too many sales professionals stop reading or stop trying new things once they feel confident in their current role. But the pace of change is accelerating, and complacency is dangerous.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Read Widely&lt;/strong&gt;&lt;br/&gt;I personally read (or listen to) a steady stream of books. I’m an advocate of doubling up with Kindle and Audible to keep learning wherever I go. If you want to understand AI’s impact on sales more deeply, my latest book—&lt;a href=&#34;https://www.amazon.com/AI-Edge-Strategies-Unleashing-Competition/dp/1394244479/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;The AI Edge&lt;/em&gt;&lt;/a&gt;—is a great place to start.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Study Your Industry and Markets&lt;/strong&gt;&lt;br/&gt;Keep track of industry-specific trade journals, financial news, and market trend reports. If you’re selling in healthcare, finance, manufacturing, or nonprofits, dive deep into how those sectors operate and adapt.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Role-Play and Practice&lt;/strong&gt;&lt;br/&gt;Being a consultant means mastering the art of conversation. Role-playing different scenarios with a colleague or sales manager isn’t just for novices; it helps even seasoned pros refine their questioning techniques and adapt to complex buying committees.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-transforming-from-just-a-salesperson-to-trusted-advisor&#34;&gt;Transforming from “Just a Salesperson” to Trusted Advisor&lt;/h2&gt;
&lt;p&gt;Problem solvers are the champions of the business world. It is crucial that you make the mindset shift needed to go from a mere “vendor” to a high-level consultant or &lt;a href=&#34;https://www.salesgravy.university/courses/how-to-become-a-trusted-advisor-expert-voice&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;trusted advisor&lt;/strong&gt;&lt;/a&gt;. It starts with seeing yourself in that new identity. Once you do, you’ll naturally invest time into building deeper business acumen, strengthening your listening skills, and shaping creative solutions.While AI and automation will continue to reshape sales, your ability to interpret data, ask incisive questions, and connect personally with buyers will set you apart.&lt;/p&gt;
&lt;hr/&gt;
&lt;h3 id=&#34;h-got-a-sales-challenge-ask-jeb&#34;&gt;&lt;strong&gt;Got a Sales Challenge? Ask Jeb!&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you’re struggling with a tricky sales scenario—whether it’s prospecting woes, AI adoption, or mastering consultative conversations—I’d love to help. Go to &lt;a href=&#34;https://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;salesgravy.com/ask&lt;/strong&gt;&lt;/a&gt;, fill out the short form, and our producers will reach out to schedule you for a future &lt;em&gt;Ask Jeb&lt;/em&gt; segment.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Tue, 18 Feb 2025 23:35:00 &#43;0000</pubDate>
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                <itunes:title>The BTN Prospecting Method (Money Monday)</itunes:title>
                <title>The BTN Prospecting Method (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;WARNING: This Monday’s message will be one of the most powerful hacks you’ll ever integrate into your life—because it’s simple, easy to put into practice, and it works. It has the potential, over the course of time, to change everything for you.&lt;/p&gt;
&lt;p&gt;It’s the BTN method, and I learned it from a friend of mine who completely transformed his life and his habits by mastering this one straight-forward tactic.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-forgiving-yourself-when-you-get-off-track&#34;&gt;Forgiving Yourself When You Get Off Track&lt;/h2&gt;
&lt;p&gt;In James Clear’s book, &lt;em&gt;Atomic Habits&lt;/em&gt;, he talks about a strategy for making a habit stick: never miss two days in a row.&lt;/p&gt;
&lt;p&gt;In other words, if you mess up on Monday—if you skip your workout or drop the ball on your new habit—you give yourself permission to let it go.&lt;/p&gt;
&lt;p&gt;But get right back on track by Tuesday. You never miss two days in a row and allow those mistakes to pile up and push you right back into the bad habit you are trying to change.&lt;/p&gt;
&lt;p&gt;I love this advice because it reminds us we’re all human. We’re going to slip up. Life happens—kids get sick, you get sick, clients call with emergencies, your boss piles extra tasks on your desk, or your flight is delayed and you’re stranded in an airport— sometimes you&amp;#8217;ve just have to eat that piece of cake.&lt;/p&gt;
&lt;p&gt;James Clear’s approach is, when this happens, to give yourself a break. It’s okay that you messed up once. Forgive yourself but just don’t let it spiral downward by stringing together multiple days of misses together. It&amp;#8217;s a great approach.&lt;/p&gt;
&lt;p&gt;But there is another strategy that works even better for staying track, makes it easier to bounce back, still allows you to be human, and over time yields far better results. If you really want to build unstoppable sales habits and supercharge your performance you’ll love this approach.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-btn-secret&#34;&gt;The BTN Secret&lt;/h2&gt;
&lt;p&gt;A few years back, I was meeting a good friend of mine for dinner. We hadn’t seen each other in a couple of years.&lt;/p&gt;
&lt;p&gt;He’s the CEO of a large company—constantly flying all over the world, dealing with high-level negotiations, board meetings, you name it.&lt;/p&gt;
&lt;p&gt;I know from experience that this kind of schedule can wreak havoc on your diet, your sleep, and especially your exercise routine.&lt;/p&gt;
&lt;p&gt;When Chris walked into the restaurant, I was stunned. He looked incredible—like a completely different person.&lt;/p&gt;
&lt;p&gt;He’d lost a bunch of weight and was in fantastic shape. As we sat down at our table I couldn’t help but blurt out, “Dude, you look incredible, how on earth do you manage to find the time to exercise and take care of yourself like that with your insane schedule.”&lt;/p&gt;
&lt;p&gt;The truth is that at the time, I was really struggling with my own health. I’d been traveling without a break and gained far too much weight. I felt bad. And even though I knew I needed to do something about it, I was wrestling with the typical excuses: busy travel itinerary, client dinners, lack of time in the mornings for a real workout, late nights in airports, and exhaustion.&lt;/p&gt;
&lt;p&gt;Chris looked at me, smiled, and said, “I use the BTN method.”&lt;/p&gt;
&lt;p&gt;I instantly reached for my phone to Google “BTN” because I thought it was some new, miracle workout program and I was looking for anything that could help me get my health back on track.&lt;/p&gt;
&lt;p&gt;Chris just started laughing. “You’re not gonna find that on Google,” he said. “BTN stands for Better Than Nothing.”&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-doing-just-a-little-bit-matters-more-than-you-think&#34;&gt;Why Doing “Just a Little Bit” Matters More Than You Think&lt;/h2&gt;
&lt;p&gt;Chris explained his philosophy: No matter where he is—no matter how jam-packed his day, no matter how exhausted he feels—he refuses to let a single day pass without doing some form of exercise—no matter how little.&lt;/p&gt;
&lt;p&gt;On a good day, when he has time, he does an intense 45-minute workout. But if he doesn’t have time, if he’s been in back-to-back meetings from dawn to dusk, then he’ll at least drop down on the floor in his hotel room and do five push-ups, or 20 jumping jacks, or a two-minute plank. Something. Anything. Just not nothing.&lt;/p&gt;
&lt;p&gt;He explained that five push-ups is better than none and over time it all adds up. That’s the BTN method—Something is Better Than Nothing.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-mental-hurdle&#34;&gt;The Mental Hurdle&lt;/h2&gt;
&lt;p&gt;One big reason most of us haven’t adopted the BTN mindset is that it feels too small to matter. If you’re used to a 60-minute workout, you might think, “Ten push-ups? That’s useless. Might as well not do anything.&amp;#8221;&lt;/p&gt;
&lt;p&gt;The truth is that doing anything is infinitely better than doing nothing because of the cumulative impact of doing a little bit every day. For Chris, the months and years of never missing a day completely transformed his health.&lt;/p&gt;
&lt;p&gt;Plus, BTN keeps you tethered to your routine, your discipline, momentum, and your sense of identity as someone who follows through and never misses a day.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-applying-better-than-nothing-to-prospecting&#34;&gt;Applying “Better Than Nothing” to Prospecting&lt;/h2&gt;
&lt;p&gt;In my book &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=zg_bs_g_2710_d_sccl_2/133-0950242-9504018?psc=1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt;, I talk about how prospecting is one of those non-negotiable activities you must do every single day to keep your pipeline full.&lt;/p&gt;
&lt;p&gt;Yet, if we’re honest, nobody really likes prospecting. We’ll dream up any excuse, and I mean any excuse to put it off: proposals that need writing, admin tasks, emails, that one big client who demands your attention 24/7, meetings, the boss, it’s Wednesday, a full moon or maybe just the allure of another cup of coffee in the break room.&lt;/p&gt;
&lt;p&gt;Of course there are real, legitimate issues that impact how much time you have for prospecting during your sales day.&lt;/p&gt;
&lt;p&gt;I know you’re busy. You have fires to put out. Big presentations. And a packed schedule of demos, discovery, and &lt;a href=&#34;https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/&#34;&gt;closing meetings&lt;/a&gt;. On these days when your schedule is that packed it&amp;#8217;s not unusual to roll a zero and skip prospecting altogether. It’s not like you did it on purpose.&lt;/p&gt;
&lt;p&gt;But that’s a big problem because those zeros add up to zero. The number one reason for failure in sales is an empty pipeline and the number one reason why you have an empty pipeline is because you did zero prospecting.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-law-of-cumulative-impact&#34;&gt;The Law of Cumulative Impact&lt;/h2&gt;
&lt;p&gt;A zero day is a day when you do absolutely nothing toward your goal. In fitness, that means no movement, no push-ups, not even a single squat. In sales, it means ignoring prospecting entirely.&lt;/p&gt;
&lt;p&gt;Zero days are the real enemy because zero days compound your inaction leading to crash and burn failure.&lt;/p&gt;
&lt;p&gt;By contrast though, when you adopt a something is better than nothing mindset and commit to never rolling a zero, you’ll accomplish more than you ever thought possible because you tap into the law of cumulative impact.&lt;/p&gt;
&lt;p&gt;The Law of Cumulative Impact states that small, consistent actions, when repeated regularly over time, add up to produce massive results.&lt;/p&gt;
&lt;p&gt;In other words, even seemingly insignificant efforts—like making a few prospecting calls or doing a short workout—lead to major transformations in performance, health, and personal growth over time.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-something-is-better-than-nothing&#34;&gt;Something is Better than Nothing&lt;/h2&gt;
&lt;p&gt;Some days you’ll knock out 50 &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34;&gt;cold calls&lt;/a&gt;. Other days you might only manage to make five. That’s okay! Because the last time I checked, five is better than zero.&lt;/p&gt;
&lt;p&gt;By continuously stacking small wins, you harness the compounding effect and far exceed what can be achieved with occasional bursts of high effort followed by long stretches of inaction.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Doing five push-ups every single day for a year accumulates to nearly 2,000 push-ups. That’s going to tone your upper body, build endurance, and keep your metabolism humming.&lt;/li&gt;
&lt;li&gt;Doing five calls a day is 25 calls a week, over 100 calls a month, and well above 1,000 calls a year. That’s a massive chunk of pipeline-building activity from “just five calls a day.”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The key is allowing yourself to be proud of those micro-wins. You’re aiming for progress, not perfection. And the days when you can do more—fantastic. But on others you have to accept that doing something is a win because it’s better than nothing.&lt;/p&gt;
&lt;p&gt;Greatness in sales comes from consistent daily effort. The pipeline is always flowing because you never stop feeding it. The “Better Than Nothing” approach ensures you’re always adding logs to the fire—maybe just a few some days, maybe a whole bundle on others, but never letting it burn out completely. Over time, that’s how you create unstoppable momentum.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-putting-the-btn-method-into-action&#34;&gt;Putting the BTN Method Into Action&lt;/h2&gt;
&lt;p&gt;Here are the keys to putting the BTN Method into practice in your sales day and life.&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Adopt “No Zeros” Mindset:&lt;/strong&gt; Wake up each morning telling yourself that you are a person who never has a zero day of prospecting—no matter how swamped or frazzled you feel. Say it out loud.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Plan for BTN Activities:&lt;/strong&gt; Identify the simplest tasks you can do if you’re pressed for time (like calling five leads or sending three emails).&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Fill the Gaps:&lt;/strong&gt; Always carry a prospecting list with you. That way you are always prepared. Whenever you find yourself with a tiny window—maybe someone cancels a Zoom meeting or you have 20 minutes between appointments—use the gap to make a few calls. No chunk of time is too small.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Celebrate Small Wins&lt;/strong&gt;: It might feel silly to fist-bump yourself for just doing something, but that mental reinforcement works. You’re rewarding yourself for no zeros.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;And remember, this doesn’t just apply to prospecting. Never let a day go by without some form of progress toward your &lt;a href=&#34;https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/&#34;&gt;sales goals&lt;/a&gt;. Five minutes, ten minutes, one micro-task—it’s always better than nothing.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Whether it&amp;#8217;s your first year in sales or you are a seasoned veteran, our &lt;a href=&#34;https://salesgravy.com/goalguide/&#34;&gt;FREE Goal Planning&lt;/a&gt; guide gives you proven tips, tools and tactics for developing a winning game plan to achieve your biggest goals.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>WARNING: This Monday’s message will be one of the most powerful hacks you’ll ever integrate into your life—because it’s simple, easy to put into practice, and it works. It has the potential, over the course of time, to change everything for you.</p>
<p>It’s the BTN method, and I learned it from a friend of mine who completely transformed his life and his habits by mastering this one straight-forward tactic.</p>
<h2 id="h-forgiving-yourself-when-you-get-off-track">Forgiving Yourself When You Get Off Track</h2>
<p>In James Clear’s book, <em>Atomic Habits</em>, he talks about a strategy for making a habit stick: never miss two days in a row.</p>
<p>In other words, if you mess up on Monday—if you skip your workout or drop the ball on your new habit—you give yourself permission to let it go.</p>
<p>But get right back on track by Tuesday. You never miss two days in a row and allow those mistakes to pile up and push you right back into the bad habit you are trying to change.</p>
<p>I love this advice because it reminds us we’re all human. We’re going to slip up. Life happens—kids get sick, you get sick, clients call with emergencies, your boss piles extra tasks on your desk, or your flight is delayed and you’re stranded in an airport— sometimes you’ve just have to eat that piece of cake.</p>
<p>James Clear’s approach is, when this happens, to give yourself a break. It’s okay that you messed up once. Forgive yourself but just don’t let it spiral downward by stringing together multiple days of misses together. It’s a great approach.</p>
<p>But there is another strategy that works even better for staying track, makes it easier to bounce back, still allows you to be human, and over time yields far better results. If you really want to build unstoppable sales habits and supercharge your performance you’ll love this approach.</p>
<h2 id="h-the-btn-secret">The BTN Secret</h2>
<p>A few years back, I was meeting a good friend of mine for dinner. We hadn’t seen each other in a couple of years.</p>
<p>He’s the CEO of a large company—constantly flying all over the world, dealing with high-level negotiations, board meetings, you name it.</p>
<p>I know from experience that this kind of schedule can wreak havoc on your diet, your sleep, and especially your exercise routine.</p>
<p>When Chris walked into the restaurant, I was stunned. He looked incredible—like a completely different person.</p>
<p>He’d lost a bunch of weight and was in fantastic shape. As we sat down at our table I couldn’t help but blurt out, “Dude, you look incredible, how on earth do you manage to find the time to exercise and take care of yourself like that with your insane schedule.”</p>
<p>The truth is that at the time, I was really struggling with my own health. I’d been traveling without a break and gained far too much weight. I felt bad. And even though I knew I needed to do something about it, I was wrestling with the typical excuses: busy travel itinerary, client dinners, lack of time in the mornings for a real workout, late nights in airports, and exhaustion.</p>
<p>Chris looked at me, smiled, and said, “I use the BTN method.”</p>
<p>I instantly reached for my phone to Google “BTN” because I thought it was some new, miracle workout program and I was looking for anything that could help me get my health back on track.</p>
<p>Chris just started laughing. “You’re not gonna find that on Google,” he said. “BTN stands for Better Than Nothing.”</p>
<h2 id="h-why-doing-just-a-little-bit-matters-more-than-you-think">Why Doing “Just a Little Bit” Matters More Than You Think</h2>
<p>Chris explained his philosophy: No matter where he is—no matter how jam-packed his day, no matter how exhausted he feels—he refuses to let a single day pass without doing some form of exercise—no matter how little.</p>
<p>On a good day, when he has time, he does an intense 45-minute workout. But if he doesn’t have time, if he’s been in back-to-back meetings from dawn to dusk, then he’ll at least drop down on the floor in his hotel room and do five push-ups, or 20 jumping jacks, or a two-minute plank. Something. Anything. Just not nothing.</p>
<p>He explained that five push-ups is better than none and over time it all adds up. That’s the BTN method—Something is Better Than Nothing.</p>
<h2 id="h-the-mental-hurdle">The Mental Hurdle</h2>
<p>One big reason most of us haven’t adopted the BTN mindset is that it feels too small to matter. If you’re used to a 60-minute workout, you might think, “Ten push-ups? That’s useless. Might as well not do anything.”</p>
<p>The truth is that doing anything is infinitely better than doing nothing because of the cumulative impact of doing a little bit every day. For Chris, the months and years of never missing a day completely transformed his health.</p>
<p>Plus, BTN keeps you tethered to your routine, your discipline, momentum, and your sense of identity as someone who follows through and never misses a day.</p>
<h2 id="h-applying-better-than-nothing-to-prospecting">Applying “Better Than Nothing” to Prospecting</h2>
<p>In my book <a href="https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=zg_bs_g_2710_d_sccl_2/133-0950242-9504018?psc=1" rel="nofollow"><em>Fanatical Prospecting</em></a>, I talk about how prospecting is one of those non-negotiable activities you must do every single day to keep your pipeline full.</p>
<p>Yet, if we’re honest, nobody really likes prospecting. We’ll dream up any excuse, and I mean any excuse to put it off: proposals that need writing, admin tasks, emails, that one big client who demands your attention 24/7, meetings, the boss, it’s Wednesday, a full moon or maybe just the allure of another cup of coffee in the break room.</p>
<p>Of course there are real, legitimate issues that impact how much time you have for prospecting during your sales day.</p>
<p>I know you’re busy. You have fires to put out. Big presentations. And a packed schedule of demos, discovery, and <a href="https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/" rel="nofollow">closing meetings</a>. On these days when your schedule is that packed it’s not unusual to roll a zero and skip prospecting altogether. It’s not like you did it on purpose.</p>
<p>But that’s a big problem because those zeros add up to zero. The number one reason for failure in sales is an empty pipeline and the number one reason why you have an empty pipeline is because you did zero prospecting.</p>
<h2 id="h-the-law-of-cumulative-impact">The Law of Cumulative Impact</h2>
<p>A zero day is a day when you do absolutely nothing toward your goal. In fitness, that means no movement, no push-ups, not even a single squat. In sales, it means ignoring prospecting entirely.</p>
<p>Zero days are the real enemy because zero days compound your inaction leading to crash and burn failure.</p>
<p>By contrast though, when you adopt a something is better than nothing mindset and commit to never rolling a zero, you’ll accomplish more than you ever thought possible because you tap into the law of cumulative impact.</p>
<p>The Law of Cumulative Impact states that small, consistent actions, when repeated regularly over time, add up to produce massive results.</p>
<p>In other words, even seemingly insignificant efforts—like making a few prospecting calls or doing a short workout—lead to major transformations in performance, health, and personal growth over time.</p>
<h2 id="h-something-is-better-than-nothing">Something is Better than Nothing</h2>
<p>Some days you’ll knock out 50 <a href="https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/" rel="nofollow">cold calls</a>. Other days you might only manage to make five. That’s okay! Because the last time I checked, five is better than zero.</p>
<p>By continuously stacking small wins, you harness the compounding effect and far exceed what can be achieved with occasional bursts of high effort followed by long stretches of inaction.</p>
<ul>
<li>Doing five push-ups every single day for a year accumulates to nearly 2,000 push-ups. That’s going to tone your upper body, build endurance, and keep your metabolism humming.</li>
<li>Doing five calls a day is 25 calls a week, over 100 calls a month, and well above 1,000 calls a year. That’s a massive chunk of pipeline-building activity from “just five calls a day.”</li>
</ul>
<p>The key is allowing yourself to be proud of those micro-wins. You’re aiming for progress, not perfection. And the days when you can do more—fantastic. But on others you have to accept that doing something is a win because it’s better than nothing.</p>
<p>Greatness in sales comes from consistent daily effort. The pipeline is always flowing because you never stop feeding it. The “Better Than Nothing” approach ensures you’re always adding logs to the fire—maybe just a few some days, maybe a whole bundle on others, but never letting it burn out completely. Over time, that’s how you create unstoppable momentum.</p>
<h2 id="h-putting-the-btn-method-into-action">Putting the BTN Method Into Action</h2>
<p>Here are the keys to putting the BTN Method into practice in your sales day and life.</p>
<ol>
<li><strong>Adopt “No Zeros” Mindset:</strong> Wake up each morning telling yourself that you are a person who never has a zero day of prospecting—no matter how swamped or frazzled you feel. Say it out loud.</li>
<li><strong>Plan for BTN Activities:</strong> Identify the simplest tasks you can do if you’re pressed for time (like calling five leads or sending three emails).</li>
<li><strong>Fill the Gaps:</strong> Always carry a prospecting list with you. That way you are always prepared. Whenever you find yourself with a tiny window—maybe someone cancels a Zoom meeting or you have 20 minutes between appointments—use the gap to make a few calls. No chunk of time is too small.</li>
<li><strong>Celebrate Small Wins</strong>: It might feel silly to fist-bump yourself for just doing something, but that mental reinforcement works. You’re rewarding yourself for no zeros.</li>
</ol>
<p>And remember, this doesn’t just apply to prospecting. Never let a day go by without some form of progress toward your <a href="https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/" rel="nofollow">sales goals</a>. Five minutes, ten minutes, one micro-task—it’s always better than nothing.</p>
<hr/>
<p>Whether it’s your first year in sales or you are a seasoned veteran, our <a href="https://salesgravy.com/goalguide/" rel="nofollow">FREE Goal Planning</a> guide gives you proven tips, tools and tactics for developing a winning game plan to achieve your biggest goals.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;WARNING: This Monday’s message will be one of the most powerful hacks you’ll ever integrate into your life—because it’s simple, easy to put into practice, and it works. It has the potential, over the course of time, to change everything for you.&lt;/p&gt;
&lt;p&gt;It’s the BTN method, and I learned it from a friend of mine who completely transformed his life and his habits by mastering this one straight-forward tactic.&lt;/p&gt;
&lt;h2 id=&#34;h-forgiving-yourself-when-you-get-off-track&#34;&gt;Forgiving Yourself When You Get Off Track&lt;/h2&gt;
&lt;p&gt;In James Clear’s book, &lt;em&gt;Atomic Habits&lt;/em&gt;, he talks about a strategy for making a habit stick: never miss two days in a row.&lt;/p&gt;
&lt;p&gt;In other words, if you mess up on Monday—if you skip your workout or drop the ball on your new habit—you give yourself permission to let it go.&lt;/p&gt;
&lt;p&gt;But get right back on track by Tuesday. You never miss two days in a row and allow those mistakes to pile up and push you right back into the bad habit you are trying to change.&lt;/p&gt;
&lt;p&gt;I love this advice because it reminds us we’re all human. We’re going to slip up. Life happens—kids get sick, you get sick, clients call with emergencies, your boss piles extra tasks on your desk, or your flight is delayed and you’re stranded in an airport— sometimes you’ve just have to eat that piece of cake.&lt;/p&gt;
&lt;p&gt;James Clear’s approach is, when this happens, to give yourself a break. It’s okay that you messed up once. Forgive yourself but just don’t let it spiral downward by stringing together multiple days of misses together. It’s a great approach.&lt;/p&gt;
&lt;p&gt;But there is another strategy that works even better for staying track, makes it easier to bounce back, still allows you to be human, and over time yields far better results. If you really want to build unstoppable sales habits and supercharge your performance you’ll love this approach.&lt;/p&gt;
&lt;h2 id=&#34;h-the-btn-secret&#34;&gt;The BTN Secret&lt;/h2&gt;
&lt;p&gt;A few years back, I was meeting a good friend of mine for dinner. We hadn’t seen each other in a couple of years.&lt;/p&gt;
&lt;p&gt;He’s the CEO of a large company—constantly flying all over the world, dealing with high-level negotiations, board meetings, you name it.&lt;/p&gt;
&lt;p&gt;I know from experience that this kind of schedule can wreak havoc on your diet, your sleep, and especially your exercise routine.&lt;/p&gt;
&lt;p&gt;When Chris walked into the restaurant, I was stunned. He looked incredible—like a completely different person.&lt;/p&gt;
&lt;p&gt;He’d lost a bunch of weight and was in fantastic shape. As we sat down at our table I couldn’t help but blurt out, “Dude, you look incredible, how on earth do you manage to find the time to exercise and take care of yourself like that with your insane schedule.”&lt;/p&gt;
&lt;p&gt;The truth is that at the time, I was really struggling with my own health. I’d been traveling without a break and gained far too much weight. I felt bad. And even though I knew I needed to do something about it, I was wrestling with the typical excuses: busy travel itinerary, client dinners, lack of time in the mornings for a real workout, late nights in airports, and exhaustion.&lt;/p&gt;
&lt;p&gt;Chris looked at me, smiled, and said, “I use the BTN method.”&lt;/p&gt;
&lt;p&gt;I instantly reached for my phone to Google “BTN” because I thought it was some new, miracle workout program and I was looking for anything that could help me get my health back on track.&lt;/p&gt;
&lt;p&gt;Chris just started laughing. “You’re not gonna find that on Google,” he said. “BTN stands for Better Than Nothing.”&lt;/p&gt;
&lt;h2 id=&#34;h-why-doing-just-a-little-bit-matters-more-than-you-think&#34;&gt;Why Doing “Just a Little Bit” Matters More Than You Think&lt;/h2&gt;
&lt;p&gt;Chris explained his philosophy: No matter where he is—no matter how jam-packed his day, no matter how exhausted he feels—he refuses to let a single day pass without doing some form of exercise—no matter how little.&lt;/p&gt;
&lt;p&gt;On a good day, when he has time, he does an intense 45-minute workout. But if he doesn’t have time, if he’s been in back-to-back meetings from dawn to dusk, then he’ll at least drop down on the floor in his hotel room and do five push-ups, or 20 jumping jacks, or a two-minute plank. Something. Anything. Just not nothing.&lt;/p&gt;
&lt;p&gt;He explained that five push-ups is better than none and over time it all adds up. That’s the BTN method—Something is Better Than Nothing.&lt;/p&gt;
&lt;h2 id=&#34;h-the-mental-hurdle&#34;&gt;The Mental Hurdle&lt;/h2&gt;
&lt;p&gt;One big reason most of us haven’t adopted the BTN mindset is that it feels too small to matter. If you’re used to a 60-minute workout, you might think, “Ten push-ups? That’s useless. Might as well not do anything.”&lt;/p&gt;
&lt;p&gt;The truth is that doing anything is infinitely better than doing nothing because of the cumulative impact of doing a little bit every day. For Chris, the months and years of never missing a day completely transformed his health.&lt;/p&gt;
&lt;p&gt;Plus, BTN keeps you tethered to your routine, your discipline, momentum, and your sense of identity as someone who follows through and never misses a day.&lt;/p&gt;
&lt;h2 id=&#34;h-applying-better-than-nothing-to-prospecting&#34;&gt;Applying “Better Than Nothing” to Prospecting&lt;/h2&gt;
&lt;p&gt;In my book &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=zg_bs_g_2710_d_sccl_2/133-0950242-9504018?psc=1&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt;, I talk about how prospecting is one of those non-negotiable activities you must do every single day to keep your pipeline full.&lt;/p&gt;
&lt;p&gt;Yet, if we’re honest, nobody really likes prospecting. We’ll dream up any excuse, and I mean any excuse to put it off: proposals that need writing, admin tasks, emails, that one big client who demands your attention 24/7, meetings, the boss, it’s Wednesday, a full moon or maybe just the allure of another cup of coffee in the break room.&lt;/p&gt;
&lt;p&gt;Of course there are real, legitimate issues that impact how much time you have for prospecting during your sales day.&lt;/p&gt;
&lt;p&gt;I know you’re busy. You have fires to put out. Big presentations. And a packed schedule of demos, discovery, and &lt;a href=&#34;https://salesgravy.com/salespeople-are-afraid-to-ask-for-the-sale/&#34; rel=&#34;nofollow&#34;&gt;closing meetings&lt;/a&gt;. On these days when your schedule is that packed it’s not unusual to roll a zero and skip prospecting altogether. It’s not like you did it on purpose.&lt;/p&gt;
&lt;p&gt;But that’s a big problem because those zeros add up to zero. The number one reason for failure in sales is an empty pipeline and the number one reason why you have an empty pipeline is because you did zero prospecting.&lt;/p&gt;
&lt;h2 id=&#34;h-the-law-of-cumulative-impact&#34;&gt;The Law of Cumulative Impact&lt;/h2&gt;
&lt;p&gt;A zero day is a day when you do absolutely nothing toward your goal. In fitness, that means no movement, no push-ups, not even a single squat. In sales, it means ignoring prospecting entirely.&lt;/p&gt;
&lt;p&gt;Zero days are the real enemy because zero days compound your inaction leading to crash and burn failure.&lt;/p&gt;
&lt;p&gt;By contrast though, when you adopt a something is better than nothing mindset and commit to never rolling a zero, you’ll accomplish more than you ever thought possible because you tap into the law of cumulative impact.&lt;/p&gt;
&lt;p&gt;The Law of Cumulative Impact states that small, consistent actions, when repeated regularly over time, add up to produce massive results.&lt;/p&gt;
&lt;p&gt;In other words, even seemingly insignificant efforts—like making a few prospecting calls or doing a short workout—lead to major transformations in performance, health, and personal growth over time.&lt;/p&gt;
&lt;h2 id=&#34;h-something-is-better-than-nothing&#34;&gt;Something is Better than Nothing&lt;/h2&gt;
&lt;p&gt;Some days you’ll knock out 50 &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34; rel=&#34;nofollow&#34;&gt;cold calls&lt;/a&gt;. Other days you might only manage to make five. That’s okay! Because the last time I checked, five is better than zero.&lt;/p&gt;
&lt;p&gt;By continuously stacking small wins, you harness the compounding effect and far exceed what can be achieved with occasional bursts of high effort followed by long stretches of inaction.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Doing five push-ups every single day for a year accumulates to nearly 2,000 push-ups. That’s going to tone your upper body, build endurance, and keep your metabolism humming.&lt;/li&gt;
&lt;li&gt;Doing five calls a day is 25 calls a week, over 100 calls a month, and well above 1,000 calls a year. That’s a massive chunk of pipeline-building activity from “just five calls a day.”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The key is allowing yourself to be proud of those micro-wins. You’re aiming for progress, not perfection. And the days when you can do more—fantastic. But on others you have to accept that doing something is a win because it’s better than nothing.&lt;/p&gt;
&lt;p&gt;Greatness in sales comes from consistent daily effort. The pipeline is always flowing because you never stop feeding it. The “Better Than Nothing” approach ensures you’re always adding logs to the fire—maybe just a few some days, maybe a whole bundle on others, but never letting it burn out completely. Over time, that’s how you create unstoppable momentum.&lt;/p&gt;
&lt;h2 id=&#34;h-putting-the-btn-method-into-action&#34;&gt;Putting the BTN Method Into Action&lt;/h2&gt;
&lt;p&gt;Here are the keys to putting the BTN Method into practice in your sales day and life.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Adopt “No Zeros” Mindset:&lt;/strong&gt; Wake up each morning telling yourself that you are a person who never has a zero day of prospecting—no matter how swamped or frazzled you feel. Say it out loud.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Plan for BTN Activities:&lt;/strong&gt; Identify the simplest tasks you can do if you’re pressed for time (like calling five leads or sending three emails).&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Fill the Gaps:&lt;/strong&gt; Always carry a prospecting list with you. That way you are always prepared. Whenever you find yourself with a tiny window—maybe someone cancels a Zoom meeting or you have 20 minutes between appointments—use the gap to make a few calls. No chunk of time is too small.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Celebrate Small Wins&lt;/strong&gt;: It might feel silly to fist-bump yourself for just doing something, but that mental reinforcement works. You’re rewarding yourself for no zeros.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;And remember, this doesn’t just apply to prospecting. Never let a day go by without some form of progress toward your &lt;a href=&#34;https://salesgravy.com/why-personal-goals-are-essential-for-sales-discipline-money-monday/&#34; rel=&#34;nofollow&#34;&gt;sales goals&lt;/a&gt;. Five minutes, ten minutes, one micro-task—it’s always better than nothing.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Whether it’s your first year in sales or you are a seasoned veteran, our &lt;a href=&#34;https://salesgravy.com/goalguide/&#34; rel=&#34;nofollow&#34;&gt;FREE Goal Planning&lt;/a&gt; guide gives you proven tips, tools and tactics for developing a winning game plan to achieve your biggest goals.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-btn-prospecting-method-money-monday/</link>
                <pubDate>Mon, 17 Feb 2025 02:51:00 &#43;0000</pubDate>
                <itunes:duration>765</itunes:duration>
                
                
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                <itunes:title>Why Salespeople are Afraid to Ask for the Sale</itunes:title>
                <title>Why Salespeople are Afraid to Ask for the Sale</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;On the surface, you’d think that “selling” and “asking” go hand in hand. In reality, salespeople at all experience levels often hesitate, tiptoe around, or dodge direct closes because they’re afraid of rejection, worried about coming across as pushy, or insecure about asking.&lt;/p&gt;
&lt;p&gt;On this episode of the&lt;a href=&#34;https://salesgravy.com/podcasts/&#34;&gt;&amp;#160;Sales Gravy Podcast&lt;/a&gt;, Jeb Blount explores why salespeople fear asking for the sale and what to do about it with author and &lt;a href=&#34;https://www.salesgravy.university/pages/tony-morris&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Sales Gravy University&lt;/a&gt; instructor, Tony Morris&amp;#160;&lt;/p&gt;
&lt;p&gt;Every salesperson starts somewhere. Tony Morris started turning a profit buying 10 pounds of sweets from a shop and selling them for 20 pounds. Before that, he sold car washing door to door. But before all that, he spent hours watching his father prep for sales calls in the mirror, honing his language and mastering his message. It drove home one idea for a young Tony: To be a sales success, you have to &lt;a href=&#34;https://salesgravy.com/strategies-for-modern-sales-prospecting-feat-alex-niswander/&#34;&gt;practice,&lt;/a&gt; practice, practice learning how to ask for the sale.&amp;#160;&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=T1KKPbXHCj8
&lt;/div&gt;
&lt;/figure&gt;
&lt;p&gt;&lt;strong&gt;The Fear Factor That Holds Salespeople Back From Asking for the Sale&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;There’s an underlying, deeply human factor that derails many capable sales professionals: The fear of asking for the sale.&lt;/p&gt;
&lt;p&gt;Rejection stings, whether it’s a “no” from a potential client or crickets after your presented a proposal you believed was bulletproof.&amp;#160; We fear hearing “no” because we interpret it, consciously or not, as a sign that our competence or worth is lacking. Ironically, the more empathetic and relationship-focused a salesperson is, the more they tend to shy away from scenarios that might lead to an uncomfortable refusal.&lt;/p&gt;
&lt;p&gt;When you allow the fear of rejection for creep in when attempting to close the sales it often leads to:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Hesitation&lt;/strong&gt;: You wait for the buyer to “signal” readiness, rather than proactively closing.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Defensiveness&lt;/strong&gt;: If a conversation veers toward potential objections, you steer away or gloss over critical next steps.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Over-Explaining&lt;/strong&gt;: To avoid a direct ask, you bury the buyer in details, hoping they’ll volunteer a “yes.”&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-practice-is-the-key-to-asking-confidently-for-the-sale&#34;&gt;Practice Is the Key to Asking Confidently for the Sale&lt;/h2&gt;
&lt;p&gt;Watch any top performer in any field—a pro golfer, a concert pianist, or an elite salesperson—and they often make it look effortless. People assume they were simply “born with it.” In truth, consistent practice is usually the reason they’re able to operate at such a high level without appearing scripted or nervous.&lt;/p&gt;
&lt;p&gt;One reason salespeople hesitate to ask for the sale is that they don’t feel comfortable with what to say—or how to say it—when the conversation reaches its critical moment. Practice, especially under realistic conditions, engrains talk tracks, responses to objections, and emotional composure. Practice allows you to lean on muscle memory rather than fumbling for words or panicking at a curveball question or objection.&lt;/p&gt;
&lt;p&gt;The more you prepare, the more comfortable you are in the moment. When you are well-prepared you come across as “unscripted” and fluid because you’re not scrambling to find the right words. You’ve internalized the dialogue, so it sounds like a calm, authentic conversation rather than a memorized monologue.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-make-peace-with-the-word-no&#34;&gt;Make Peace with the Word “No”&lt;/h2&gt;
&lt;p&gt;Time and again, top sales performers cite a simple truth: &lt;em&gt;a fast “no” can be better than a lingering “maybe.”&lt;/em&gt; It allows you to save time, refocus energy, and cultivate a pipeline of engaged prospects. Learning to handle “no” as a data point—rather than personal rejection—keeps you in motion.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Categorize the “Nos”&lt;/strong&gt;: Some are “not now,” others are “not a fit,” and a few are “never.” Understanding which type of no you’re dealing with can shape follow-up strategies.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Seek Feedback&lt;/strong&gt;: If appropriate, ask, “I respect your decision. May I ask what caused you to decline?” That insight can sharpen future presentations.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Stay Professional&lt;/strong&gt;: Burn no bridges. A gracious exit can leave the door cracked open; circumstances often change.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-shift-your-mindset-about-what-asking-for-the-sale-really-means&#34;&gt;Shift Your Mindset About What Asking for the Sale Really Means&lt;/h2&gt;
&lt;p&gt;Whether you’re selling software, consulting services, or coffee machines, &lt;em&gt;if you never ask, you’ll never receive.&lt;/em&gt; Fear of rejection and worries about being too pushy can sabotage your success long before you even get to the handshake stage. Authentic confidence, grounded in genuine concern for the buyer’s wellbeing, is the antidote. Combine that mindset with disciplined practice, and you become unstoppable.&lt;/p&gt;
&lt;p&gt;You don’t need to “push” people; you just need to guide them. You don’t need to coerce; you simply open the door and invite them to walk through. And if you believe wholeheartedly in your solution, this moment of asking becomes a service to your prospect, not an intrusion. That shift in perspective can transform your entire sales career—and perhaps even your life.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-courage-to-ask-is-your-greatest-sales-superpower&#34;&gt;The Courage to Ask Is Your Greatest Sales Superpower&lt;/h2&gt;
&lt;p&gt;It’s one thing to &lt;em&gt;know&lt;/em&gt; you should ask for the sale; it’s another to do it regularly and effectively. Every week, set aside time to measure how consistently you close your conversations. Are you ending calls with vague next steps? Or are you confidently moving opportunities toward a clear yes or no?&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Daily Reflection&lt;/strong&gt;: At the end of each day, ask: “Did I ask for the sale or a firm next step in every relevant conversation?” If not, why not?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Peer Accountability&lt;/strong&gt;: Partner with a colleague or coach to share stats on how many direct asks you made. A little external encouragement can work wonders.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Celebrate the Asks&lt;/strong&gt;: Even if you hear “no,” congratulate yourself for actually posing the question. The more you do, the less intimidating it becomes.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The next time you catch yourself hesitating at the close, remember: it’s not about you—it’s about helping them solve a problem. Take a breath, trust your preparation, and ask. Then stay silent long enough for the buyer to answer. You might be surprised how often they say “yes.”&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Jeb Blount’s bestselling book&lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Jebb-Blount/dp/8126560053/ref=sr_1_1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt; Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling.&lt;/a&gt; is a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.&lt;/p&gt;
&lt;p&gt;Download our free Fanatical Prospecting Book Club Guide&lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34;&gt; HERE.&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>On the surface, you’d think that “selling” and “asking” go hand in hand. In reality, salespeople at all experience levels often hesitate, tiptoe around, or dodge direct closes because they’re afraid of rejection, worried about coming across as pushy, or insecure about asking.</p>
<p>On this episode of the<a href="https://salesgravy.com/podcasts/" rel="nofollow"> Sales Gravy Podcast</a>, Jeb Blount explores why salespeople fear asking for the sale and what to do about it with author and <a href="https://www.salesgravy.university/pages/tony-morris" rel="nofollow">Sales Gravy University</a> instructor, Tony Morris </p>
<p>Every salesperson starts somewhere. Tony Morris started turning a profit buying 10 pounds of sweets from a shop and selling them for 20 pounds. Before that, he sold car washing door to door. But before all that, he spent hours watching his father prep for sales calls in the mirror, honing his language and mastering his message. It drove home one idea for a young Tony: To be a sales success, you have to <a href="https://salesgravy.com/strategies-for-modern-sales-prospecting-feat-alex-niswander/" rel="nofollow">practice,</a> practice, practice learning how to ask for the sale. </p>
<figure>
<div>
https://www.youtube.com/watch?v=T1KKPbXHCj8
</div>
</figure>
<p><strong>The Fear Factor That Holds Salespeople Back From Asking for the Sale</strong></p>
<p>There’s an underlying, deeply human factor that derails many capable sales professionals: The fear of asking for the sale.</p>
<p>Rejection stings, whether it’s a “no” from a potential client or crickets after your presented a proposal you believed was bulletproof.  We fear hearing “no” because we interpret it, consciously or not, as a sign that our competence or worth is lacking. Ironically, the more empathetic and relationship-focused a salesperson is, the more they tend to shy away from scenarios that might lead to an uncomfortable refusal.</p>
<p>When you allow the fear of rejection for creep in when attempting to close the sales it often leads to:</p>
<ul>
<li><strong>Hesitation</strong>: You wait for the buyer to “signal” readiness, rather than proactively closing.</li>
<li><strong>Defensiveness</strong>: If a conversation veers toward potential objections, you steer away or gloss over critical next steps.</li>
<li><strong>Over-Explaining</strong>: To avoid a direct ask, you bury the buyer in details, hoping they’ll volunteer a “yes.”</li>
</ul>
<h2 id="h-practice-is-the-key-to-asking-confidently-for-the-sale">Practice Is the Key to Asking Confidently for the Sale</h2>
<p>Watch any top performer in any field—a pro golfer, a concert pianist, or an elite salesperson—and they often make it look effortless. People assume they were simply “born with it.” In truth, consistent practice is usually the reason they’re able to operate at such a high level without appearing scripted or nervous.</p>
<p>One reason salespeople hesitate to ask for the sale is that they don’t feel comfortable with what to say—or how to say it—when the conversation reaches its critical moment. Practice, especially under realistic conditions, engrains talk tracks, responses to objections, and emotional composure. Practice allows you to lean on muscle memory rather than fumbling for words or panicking at a curveball question or objection.</p>
<p>The more you prepare, the more comfortable you are in the moment. When you are well-prepared you come across as “unscripted” and fluid because you’re not scrambling to find the right words. You’ve internalized the dialogue, so it sounds like a calm, authentic conversation rather than a memorized monologue.</p>
<h2 id="h-make-peace-with-the-word-no">Make Peace with the Word “No”</h2>
<p>Time and again, top sales performers cite a simple truth: <em>a fast “no” can be better than a lingering “maybe.”</em> It allows you to save time, refocus energy, and cultivate a pipeline of engaged prospects. Learning to handle “no” as a data point—rather than personal rejection—keeps you in motion.</p>
<ul>
<li><strong>Categorize the “Nos”</strong>: Some are “not now,” others are “not a fit,” and a few are “never.” Understanding which type of no you’re dealing with can shape follow-up strategies.</li>
<li><strong>Seek Feedback</strong>: If appropriate, ask, “I respect your decision. May I ask what caused you to decline?” That insight can sharpen future presentations.</li>
<li><strong>Stay Professional</strong>: Burn no bridges. A gracious exit can leave the door cracked open; circumstances often change.</li>
</ul>
<h2 id="h-shift-your-mindset-about-what-asking-for-the-sale-really-means">Shift Your Mindset About What Asking for the Sale Really Means</h2>
<p>Whether you’re selling software, consulting services, or coffee machines, <em>if you never ask, you’ll never receive.</em> Fear of rejection and worries about being too pushy can sabotage your success long before you even get to the handshake stage. Authentic confidence, grounded in genuine concern for the buyer’s wellbeing, is the antidote. Combine that mindset with disciplined practice, and you become unstoppable.</p>
<p>You don’t need to “push” people; you just need to guide them. You don’t need to coerce; you simply open the door and invite them to walk through. And if you believe wholeheartedly in your solution, this moment of asking becomes a service to your prospect, not an intrusion. That shift in perspective can transform your entire sales career—and perhaps even your life.</p>
<h2 id="h-the-courage-to-ask-is-your-greatest-sales-superpower">The Courage to Ask Is Your Greatest Sales Superpower</h2>
<p>It’s one thing to <em>know</em> you should ask for the sale; it’s another to do it regularly and effectively. Every week, set aside time to measure how consistently you close your conversations. Are you ending calls with vague next steps? Or are you confidently moving opportunities toward a clear yes or no?</p>
<ul>
<li><strong>Daily Reflection</strong>: At the end of each day, ask: “Did I ask for the sale or a firm next step in every relevant conversation?” If not, why not?</li>
<li><strong>Peer Accountability</strong>: Partner with a colleague or coach to share stats on how many direct asks you made. A little external encouragement can work wonders.</li>
<li><strong>Celebrate the Asks</strong>: Even if you hear “no,” congratulate yourself for actually posing the question. The more you do, the less intimidating it becomes.</li>
</ul>
<p>The next time you catch yourself hesitating at the close, remember: it’s not about you—it’s about helping them solve a problem. Take a breath, trust your preparation, and ask. Then stay silent long enough for the buyer to answer. You might be surprised how often they say “yes.”</p>
<hr/>
<p>Jeb Blount’s bestselling book<a href="https://www.amazon.com/Fanatical-Prospecting-Jebb-Blount/dp/8126560053/ref=sr_1_1" rel="nofollow"> Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling.</a> is a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.</p>
<p>Download our free Fanatical Prospecting Book Club Guide<a href="https://salesgravy.com/fanatical-prospecting-book-club-guide/" rel="nofollow"> HERE.</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;On the surface, you’d think that “selling” and “asking” go hand in hand. In reality, salespeople at all experience levels often hesitate, tiptoe around, or dodge direct closes because they’re afraid of rejection, worried about coming across as pushy, or insecure about asking.&lt;/p&gt;
&lt;p&gt;On this episode of the&lt;a href=&#34;https://salesgravy.com/podcasts/&#34; rel=&#34;nofollow&#34;&gt; Sales Gravy Podcast&lt;/a&gt;, Jeb Blount explores why salespeople fear asking for the sale and what to do about it with author and &lt;a href=&#34;https://www.salesgravy.university/pages/tony-morris&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy University&lt;/a&gt; instructor, Tony Morris &lt;/p&gt;
&lt;p&gt;Every salesperson starts somewhere. Tony Morris started turning a profit buying 10 pounds of sweets from a shop and selling them for 20 pounds. Before that, he sold car washing door to door. But before all that, he spent hours watching his father prep for sales calls in the mirror, honing his language and mastering his message. It drove home one idea for a young Tony: To be a sales success, you have to &lt;a href=&#34;https://salesgravy.com/strategies-for-modern-sales-prospecting-feat-alex-niswander/&#34; rel=&#34;nofollow&#34;&gt;practice,&lt;/a&gt; practice, practice learning how to ask for the sale. &lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=T1KKPbXHCj8
&lt;/div&gt;
&lt;/figure&gt;
&lt;p&gt;&lt;strong&gt;The Fear Factor That Holds Salespeople Back From Asking for the Sale&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;There’s an underlying, deeply human factor that derails many capable sales professionals: The fear of asking for the sale.&lt;/p&gt;
&lt;p&gt;Rejection stings, whether it’s a “no” from a potential client or crickets after your presented a proposal you believed was bulletproof.  We fear hearing “no” because we interpret it, consciously or not, as a sign that our competence or worth is lacking. Ironically, the more empathetic and relationship-focused a salesperson is, the more they tend to shy away from scenarios that might lead to an uncomfortable refusal.&lt;/p&gt;
&lt;p&gt;When you allow the fear of rejection for creep in when attempting to close the sales it often leads to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Hesitation&lt;/strong&gt;: You wait for the buyer to “signal” readiness, rather than proactively closing.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Defensiveness&lt;/strong&gt;: If a conversation veers toward potential objections, you steer away or gloss over critical next steps.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Over-Explaining&lt;/strong&gt;: To avoid a direct ask, you bury the buyer in details, hoping they’ll volunteer a “yes.”&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-practice-is-the-key-to-asking-confidently-for-the-sale&#34;&gt;Practice Is the Key to Asking Confidently for the Sale&lt;/h2&gt;
&lt;p&gt;Watch any top performer in any field—a pro golfer, a concert pianist, or an elite salesperson—and they often make it look effortless. People assume they were simply “born with it.” In truth, consistent practice is usually the reason they’re able to operate at such a high level without appearing scripted or nervous.&lt;/p&gt;
&lt;p&gt;One reason salespeople hesitate to ask for the sale is that they don’t feel comfortable with what to say—or how to say it—when the conversation reaches its critical moment. Practice, especially under realistic conditions, engrains talk tracks, responses to objections, and emotional composure. Practice allows you to lean on muscle memory rather than fumbling for words or panicking at a curveball question or objection.&lt;/p&gt;
&lt;p&gt;The more you prepare, the more comfortable you are in the moment. When you are well-prepared you come across as “unscripted” and fluid because you’re not scrambling to find the right words. You’ve internalized the dialogue, so it sounds like a calm, authentic conversation rather than a memorized monologue.&lt;/p&gt;
&lt;h2 id=&#34;h-make-peace-with-the-word-no&#34;&gt;Make Peace with the Word “No”&lt;/h2&gt;
&lt;p&gt;Time and again, top sales performers cite a simple truth: &lt;em&gt;a fast “no” can be better than a lingering “maybe.”&lt;/em&gt; It allows you to save time, refocus energy, and cultivate a pipeline of engaged prospects. Learning to handle “no” as a data point—rather than personal rejection—keeps you in motion.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Categorize the “Nos”&lt;/strong&gt;: Some are “not now,” others are “not a fit,” and a few are “never.” Understanding which type of no you’re dealing with can shape follow-up strategies.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Seek Feedback&lt;/strong&gt;: If appropriate, ask, “I respect your decision. May I ask what caused you to decline?” That insight can sharpen future presentations.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Stay Professional&lt;/strong&gt;: Burn no bridges. A gracious exit can leave the door cracked open; circumstances often change.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&#34;h-shift-your-mindset-about-what-asking-for-the-sale-really-means&#34;&gt;Shift Your Mindset About What Asking for the Sale Really Means&lt;/h2&gt;
&lt;p&gt;Whether you’re selling software, consulting services, or coffee machines, &lt;em&gt;if you never ask, you’ll never receive.&lt;/em&gt; Fear of rejection and worries about being too pushy can sabotage your success long before you even get to the handshake stage. Authentic confidence, grounded in genuine concern for the buyer’s wellbeing, is the antidote. Combine that mindset with disciplined practice, and you become unstoppable.&lt;/p&gt;
&lt;p&gt;You don’t need to “push” people; you just need to guide them. You don’t need to coerce; you simply open the door and invite them to walk through. And if you believe wholeheartedly in your solution, this moment of asking becomes a service to your prospect, not an intrusion. That shift in perspective can transform your entire sales career—and perhaps even your life.&lt;/p&gt;
&lt;h2 id=&#34;h-the-courage-to-ask-is-your-greatest-sales-superpower&#34;&gt;The Courage to Ask Is Your Greatest Sales Superpower&lt;/h2&gt;
&lt;p&gt;It’s one thing to &lt;em&gt;know&lt;/em&gt; you should ask for the sale; it’s another to do it regularly and effectively. Every week, set aside time to measure how consistently you close your conversations. Are you ending calls with vague next steps? Or are you confidently moving opportunities toward a clear yes or no?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Daily Reflection&lt;/strong&gt;: At the end of each day, ask: “Did I ask for the sale or a firm next step in every relevant conversation?” If not, why not?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Peer Accountability&lt;/strong&gt;: Partner with a colleague or coach to share stats on how many direct asks you made. A little external encouragement can work wonders.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Celebrate the Asks&lt;/strong&gt;: Even if you hear “no,” congratulate yourself for actually posing the question. The more you do, the less intimidating it becomes.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The next time you catch yourself hesitating at the close, remember: it’s not about you—it’s about helping them solve a problem. Take a breath, trust your preparation, and ask. Then stay silent long enough for the buyer to answer. You might be surprised how often they say “yes.”&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Jeb Blount’s bestselling book&lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Jebb-Blount/dp/8126560053/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt; Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling.&lt;/a&gt; is a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.&lt;/p&gt;
&lt;p&gt;Download our free Fanatical Prospecting Book Club Guide&lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34; rel=&#34;nofollow&#34;&gt; HERE.&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Fri, 14 Feb 2025 03:21:00 &#43;0000</pubDate>
                <itunes:duration>3069</itunes:duration>
                
                
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                <itunes:title>How Do I Earn Respect When Selling to People Older Than Me? (Ask Jeb)</itunes:title>
                <title>How Do I Earn Respect When Selling to People Older Than Me? (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Elli in Galveston, Texas, faces a scenario that many young sales professionals know all too well: &lt;strong&gt;How do you earn respect and project confidence in selling when you’re dealing with people who are older and more experienced than you?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Ellie’s question highlights a universal issue in sales. Whether you’re dealing with age differences or expertise gaps, it’s easy to feel anxious if your buyer is decades older or has been in the industry for a long time.&lt;/p&gt;
&lt;p&gt;Below, you’ll find practical strategies to bridge that confidence gap, project authority, and demonstrate a relaxed assertiveness that resonates with prospects of any age.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-1-recognize-that-it-s-mostly-in-your-head&#34;&gt;1. Recognize That It’s Mostly in Your Head&lt;/h2&gt;
&lt;p&gt;A significant part of Ellie’s challenge stems from &lt;strong&gt;internal dialogue&lt;/strong&gt; rather than external facts. As I reminded her, rarely will a prospect openly declare, “I don’t respect you because you’re young.” Instead, we often impose that &lt;a href=&#34;https://salesgravy.com/how-a-winning-mindset-and-positive-attitude-determine-your-success/&#34;&gt;narrative&lt;/a&gt; on ourselves.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Negative Self-Talk&lt;/strong&gt;&lt;br /&gt;Telling yourself, “They’ll never take me seriously,” can become a self-fulfilling prophecy. When you believe you lack standing, that energy radiates, and prospects pick up on it.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Flip Your Mindset&lt;/strong&gt;&lt;br /&gt;Most professionals—older or otherwise—care primarily about whether you can solve their problems, save them time, or increase their revenue. Your birth year is less important than your ability to address their business needs.&lt;/li&gt;
&lt;/ul&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-2-win-through-questions&#34;&gt;2. Win Through Questions&lt;/h2&gt;
&lt;p&gt;The simplest way to defuse insecurities about age or experience is to &lt;a href=&#34;https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/&#34;&gt;&lt;strong&gt;ask better questions&lt;/strong&gt;&lt;/a&gt;. Listening is far more powerful than talking in most sales situations.&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Tap Into Their Expertise&lt;/strong&gt;&lt;br /&gt;If they’ve been in the business for decades, demonstrate sincere curiosity: “How have you seen this industry evolve since you started?” or “What are some of the biggest shifts you’re preparing for next?” By making &lt;em&gt;them&lt;/em&gt; the expert, you earn respect through authentic engagement.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use Youth as a Strength&lt;/strong&gt;&lt;br /&gt;Being new or younger often means a fresh perspective. Admit what you don’t know and say, “I’d love to learn from someone with your track record. What advice would you give to someone like me?” You’ll be amazed at how many seasoned pros want to mentor enthusiastic newcomers.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Don’t Fear “I Don’t Know”&lt;/strong&gt;&lt;br /&gt;If you get a technical question you can’t answer on the spot, say, “That’s a great question. I’m not 100% sure, but let me check with my team and get back to you.” This approach does two things: it proves you’re honest (rather than bluffing), and it gives you a solid reason to continue the conversation later.&lt;/li&gt;
&lt;/ol&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-3-relaxed-assertive-confidence-the-jedi-mind-trick&#34;&gt;3. Relaxed, Assertive Confidence—The “Jedi Mind Trick”&lt;/h2&gt;
&lt;p&gt;If there’s a secret weapon in sales, it’s &lt;strong&gt;projecting selling confidence&lt;/strong&gt;. But this isn’t about memorizing every rebuttal or faking bravado. It’s about becoming &lt;strong&gt;relaxed and assertive&lt;/strong&gt; enough to handle anything that comes your way.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Rely on Frameworks and Processes&lt;/strong&gt;Know the steps you’ll take to open a call, overcome objections, or ask for the business. When you trust your proven framework, you’re less likely to freeze under pressure. For instance, if you have a system for handling objections, you’ll approach objections with calm anticipation rather than dread.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Practice and Role-Play&lt;/strong&gt;Just like athletes rehearse plays, sales pros need to rehearse calls. Role playing with a manager or teammate builds “muscle memory.” When real-world situations or questions arise, it’ll feel familiar—something you’ve already navigated.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Overcome Obstacle Fear&lt;/strong&gt;Face the age-gap issue repeatedly until it no longer feels daunting. Think of it as exposure therapy. The more you engage with senior-level buyers, the more you realize they’re just people with specific needs and pain points.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Keep Your Pipeline Full&lt;/strong&gt;Nothing nurtures confidence like having multiple deals in progress. A &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34;&gt;robust pipeline&lt;/a&gt; means you can approach each conversation without desperation, which projects a sense of calm authority.&lt;/li&gt;
&lt;/ul&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-4-rewiring-your-internal-scripts&#34;&gt;4. Rewiring Your Internal Scripts&lt;/h2&gt;
&lt;p&gt;Even the best frameworks won’t help if &lt;strong&gt;your own thoughts&lt;/strong&gt; tear you down. Here’s how to realign your mindset:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Self-Awareness&lt;/strong&gt;&lt;br /&gt;Listen to the messages in your head. Are you mentally telling yourself you don’t belong, or that you lack the expertise to help a big-name prospect? Recognize those thoughts for what they are—self-imposed limitations.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Positive Affirmations&lt;/strong&gt;&lt;br /&gt;Replace negative chatter with empowering statements: “I’ve prepared carefully, and I know how to ask the right questions. I’m here to help.” Simple but effective.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Visualize Success&lt;/strong&gt;&lt;br /&gt;Before stepping into a meeting, picture the conversation unfolding smoothly. Imagine asking incisive questions and guiding the prospect to a positive next step. That mental rehearsal can soothe nerves and raise your confidence.&lt;/li&gt;
&lt;/ol&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-5-making-older-prospects-feel-familiar&#34;&gt;5. Making “Older” Prospects Feel Familiar&lt;/h2&gt;
&lt;p&gt;Intimidation often stems from the unknown. When you deal with a large, entrenched prospect, it’s easy to see them as unapproachable. But frequent interaction turns intimidation into familiarity.&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Aim for Micro-Commitments&lt;/strong&gt;&lt;br /&gt;Instead of pushing for a big purchase right away, propose a short introductory meeting or a quick product demo. Build the relationship gradually, letting familiarity replace doubt, and boost your selling confidence.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Don’t Confuse Longevity with Rigidity&lt;/strong&gt;&lt;br /&gt;Some of the most established companies are eager for fresh ideas. If you display genuine interest in helping them innovate, you’ll stand out among reps who assume older clients won’t consider new solutions.&lt;/li&gt;
&lt;/ul&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-6-the-bottom-line-confidence-is-contagious&#34;&gt;6. The Bottom Line: Confidence Is Contagious&lt;/h2&gt;
&lt;p&gt;Whether you’re talking to a brand-new entrepreneur or a CEO with decades of experience, &lt;em&gt;confidence&lt;/em&gt; is a feeling people sense and respond to. If you walk in unsure of yourself, that doubt can quietly &lt;a href=&#34;https://salesgravy.com/how-to-embrace-conflict-in-sales/&#34;&gt;poison the interaction&lt;/a&gt;. But if you arrive calm, prepared, and sincerely invested in understanding your buyer’s world, you’ll find that even the most seasoned executives lean in with curiosity and respect.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Remember&lt;/strong&gt;: You don’t need to know everything. You just need to show genuine interest, have a reliable process, and let your passion for helping them shine through. That’s the real secret to selling confidence across any age gap—making the other person feel heard, validated, and supported.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-got-a-burning-sales-question&#34;&gt;&lt;strong&gt;Got a Burning Sales Question?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you’re wrestling with a tough scenario—whether it’s about age gaps, prospecting woes, or tricky objections—I’d love to help you tackle it. Head over to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/ask&#34;&gt;salesgravy.com/ask&lt;/a&gt;&lt;/strong&gt;, fill out a short form, and our team will reach out to schedule you for a future &lt;em&gt;Ask Jeb&lt;/em&gt; episode.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Elli in Galveston, Texas, faces a scenario that many young sales professionals know all too well: <strong>How do you earn respect and project confidence in selling when you’re dealing with people who are older and more experienced than you?</strong></p>
<p>Ellie’s question highlights a universal issue in sales. Whether you’re dealing with age differences or expertise gaps, it’s easy to feel anxious if your buyer is decades older or has been in the industry for a long time.</p>
<p>Below, you’ll find practical strategies to bridge that confidence gap, project authority, and demonstrate a relaxed assertiveness that resonates with prospects of any age.</p>
<hr/>
<h2 id="h-1-recognize-that-it-s-mostly-in-your-head">1. Recognize That It’s Mostly in Your Head</h2>
<p>A significant part of Ellie’s challenge stems from <strong>internal dialogue</strong> rather than external facts. As I reminded her, rarely will a prospect openly declare, “I don’t respect you because you’re young.” Instead, we often impose that <a href="https://salesgravy.com/how-a-winning-mindset-and-positive-attitude-determine-your-success/" rel="nofollow">narrative</a> on ourselves.</p>
<ul>
<li><strong>Negative Self-Talk</strong><br/>Telling yourself, “They’ll never take me seriously,” can become a self-fulfilling prophecy. When you believe you lack standing, that energy radiates, and prospects pick up on it.</li>
<li><strong>Flip Your Mindset</strong><br/>Most professionals—older or otherwise—care primarily about whether you can solve their problems, save them time, or increase their revenue. Your birth year is less important than your ability to address their business needs.</li>
</ul>
<hr/>
<h2 id="h-2-win-through-questions">2. Win Through Questions</h2>
<p>The simplest way to defuse insecurities about age or experience is to <a href="https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/" rel="nofollow"><strong>ask better questions</strong></a>. Listening is far more powerful than talking in most sales situations.</p>
<ol>
<li><strong>Tap Into Their Expertise</strong><br/>If they’ve been in the business for decades, demonstrate sincere curiosity: “How have you seen this industry evolve since you started?” or “What are some of the biggest shifts you’re preparing for next?” By making <em>them</em> the expert, you earn respect through authentic engagement.</li>
<li><strong>Use Youth as a Strength</strong><br/>Being new or younger often means a fresh perspective. Admit what you don’t know and say, “I’d love to learn from someone with your track record. What advice would you give to someone like me?” You’ll be amazed at how many seasoned pros want to mentor enthusiastic newcomers.</li>
<li><strong>Don’t Fear “I Don’t Know”</strong><br/>If you get a technical question you can’t answer on the spot, say, “That’s a great question. I’m not 100% sure, but let me check with my team and get back to you.” This approach does two things: it proves you’re honest (rather than bluffing), and it gives you a solid reason to continue the conversation later.</li>
</ol>
<hr/>
<h2 id="h-3-relaxed-assertive-confidence-the-jedi-mind-trick">3. Relaxed, Assertive Confidence—The “Jedi Mind Trick”</h2>
<p>If there’s a secret weapon in sales, it’s <strong>projecting selling confidence</strong>. But this isn’t about memorizing every rebuttal or faking bravado. It’s about becoming <strong>relaxed and assertive</strong> enough to handle anything that comes your way.</p>
<ul>
<li><strong>Rely on Frameworks and Processes</strong>Know the steps you’ll take to open a call, overcome objections, or ask for the business. When you trust your proven framework, you’re less likely to freeze under pressure. For instance, if you have a system for handling objections, you’ll approach objections with calm anticipation rather than dread.</li>
<li><strong>Practice and Role-Play</strong>Just like athletes rehearse plays, sales pros need to rehearse calls. Role playing with a manager or teammate builds “muscle memory.” When real-world situations or questions arise, it’ll feel familiar—something you’ve already navigated.</li>
<li><strong>Overcome Obstacle Fear</strong>Face the age-gap issue repeatedly until it no longer feels daunting. Think of it as exposure therapy. The more you engage with senior-level buyers, the more you realize they’re just people with specific needs and pain points.</li>
<li><strong>Keep Your Pipeline Full</strong>Nothing nurtures confidence like having multiple deals in progress. A <a href="https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/" rel="nofollow">robust pipeline</a> means you can approach each conversation without desperation, which projects a sense of calm authority.</li>
</ul>
<hr/>
<h2 id="h-4-rewiring-your-internal-scripts">4. Rewiring Your Internal Scripts</h2>
<p>Even the best frameworks won’t help if <strong>your own thoughts</strong> tear you down. Here’s how to realign your mindset:</p>
<ol>
<li><strong>Self-Awareness</strong><br/>Listen to the messages in your head. Are you mentally telling yourself you don’t belong, or that you lack the expertise to help a big-name prospect? Recognize those thoughts for what they are—self-imposed limitations.</li>
<li><strong>Positive Affirmations</strong><br/>Replace negative chatter with empowering statements: “I’ve prepared carefully, and I know how to ask the right questions. I’m here to help.” Simple but effective.</li>
<li><strong>Visualize Success</strong><br/>Before stepping into a meeting, picture the conversation unfolding smoothly. Imagine asking incisive questions and guiding the prospect to a positive next step. That mental rehearsal can soothe nerves and raise your confidence.</li>
</ol>
<hr/>
<h2 id="h-5-making-older-prospects-feel-familiar">5. Making “Older” Prospects Feel Familiar</h2>
<p>Intimidation often stems from the unknown. When you deal with a large, entrenched prospect, it’s easy to see them as unapproachable. But frequent interaction turns intimidation into familiarity.</p>
<ul>
<li><strong>Aim for Micro-Commitments</strong><br/>Instead of pushing for a big purchase right away, propose a short introductory meeting or a quick product demo. Build the relationship gradually, letting familiarity replace doubt, and boost your selling confidence.</li>
<li><strong>Don’t Confuse Longevity with Rigidity</strong><br/>Some of the most established companies are eager for fresh ideas. If you display genuine interest in helping them innovate, you’ll stand out among reps who assume older clients won’t consider new solutions.</li>
</ul>
<hr/>
<h2 id="h-6-the-bottom-line-confidence-is-contagious">6. The Bottom Line: Confidence Is Contagious</h2>
<p>Whether you’re talking to a brand-new entrepreneur or a CEO with decades of experience, <em>confidence</em> is a feeling people sense and respond to. If you walk in unsure of yourself, that doubt can quietly <a href="https://salesgravy.com/how-to-embrace-conflict-in-sales/" rel="nofollow">poison the interaction</a>. But if you arrive calm, prepared, and sincerely invested in understanding your buyer’s world, you’ll find that even the most seasoned executives lean in with curiosity and respect.</p>
<p><strong>Remember</strong>: You don’t need to know everything. You just need to show genuine interest, have a reliable process, and let your passion for helping them shine through. That’s the real secret to selling confidence across any age gap—making the other person feel heard, validated, and supported.</p>
<hr/>
<h3 id="h-got-a-burning-sales-question"><strong>Got a Burning Sales Question?</strong></h3>
<p>If you’re wrestling with a tough scenario—whether it’s about age gaps, prospecting woes, or tricky objections—I’d love to help you tackle it. Head over to <strong><a href="https://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a></strong>, fill out a short form, and our team will reach out to schedule you for a future <em>Ask Jeb</em> episode.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Elli in Galveston, Texas, faces a scenario that many young sales professionals know all too well: &lt;strong&gt;How do you earn respect and project confidence in selling when you’re dealing with people who are older and more experienced than you?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Ellie’s question highlights a universal issue in sales. Whether you’re dealing with age differences or expertise gaps, it’s easy to feel anxious if your buyer is decades older or has been in the industry for a long time.&lt;/p&gt;
&lt;p&gt;Below, you’ll find practical strategies to bridge that confidence gap, project authority, and demonstrate a relaxed assertiveness that resonates with prospects of any age.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-1-recognize-that-it-s-mostly-in-your-head&#34;&gt;1. Recognize That It’s Mostly in Your Head&lt;/h2&gt;
&lt;p&gt;A significant part of Ellie’s challenge stems from &lt;strong&gt;internal dialogue&lt;/strong&gt; rather than external facts. As I reminded her, rarely will a prospect openly declare, “I don’t respect you because you’re young.” Instead, we often impose that &lt;a href=&#34;https://salesgravy.com/how-a-winning-mindset-and-positive-attitude-determine-your-success/&#34; rel=&#34;nofollow&#34;&gt;narrative&lt;/a&gt; on ourselves.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Negative Self-Talk&lt;/strong&gt;&lt;br/&gt;Telling yourself, “They’ll never take me seriously,” can become a self-fulfilling prophecy. When you believe you lack standing, that energy radiates, and prospects pick up on it.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Flip Your Mindset&lt;/strong&gt;&lt;br/&gt;Most professionals—older or otherwise—care primarily about whether you can solve their problems, save them time, or increase their revenue. Your birth year is less important than your ability to address their business needs.&lt;/li&gt;
&lt;/ul&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-2-win-through-questions&#34;&gt;2. Win Through Questions&lt;/h2&gt;
&lt;p&gt;The simplest way to defuse insecurities about age or experience is to &lt;a href=&#34;https://salesgravy.com/the-five-questions-you-should-be-asking-on-every-discovery-call/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;ask better questions&lt;/strong&gt;&lt;/a&gt;. Listening is far more powerful than talking in most sales situations.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Tap Into Their Expertise&lt;/strong&gt;&lt;br/&gt;If they’ve been in the business for decades, demonstrate sincere curiosity: “How have you seen this industry evolve since you started?” or “What are some of the biggest shifts you’re preparing for next?” By making &lt;em&gt;them&lt;/em&gt; the expert, you earn respect through authentic engagement.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use Youth as a Strength&lt;/strong&gt;&lt;br/&gt;Being new or younger often means a fresh perspective. Admit what you don’t know and say, “I’d love to learn from someone with your track record. What advice would you give to someone like me?” You’ll be amazed at how many seasoned pros want to mentor enthusiastic newcomers.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Don’t Fear “I Don’t Know”&lt;/strong&gt;&lt;br/&gt;If you get a technical question you can’t answer on the spot, say, “That’s a great question. I’m not 100% sure, but let me check with my team and get back to you.” This approach does two things: it proves you’re honest (rather than bluffing), and it gives you a solid reason to continue the conversation later.&lt;/li&gt;
&lt;/ol&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-3-relaxed-assertive-confidence-the-jedi-mind-trick&#34;&gt;3. Relaxed, Assertive Confidence—The “Jedi Mind Trick”&lt;/h2&gt;
&lt;p&gt;If there’s a secret weapon in sales, it’s &lt;strong&gt;projecting selling confidence&lt;/strong&gt;. But this isn’t about memorizing every rebuttal or faking bravado. It’s about becoming &lt;strong&gt;relaxed and assertive&lt;/strong&gt; enough to handle anything that comes your way.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Rely on Frameworks and Processes&lt;/strong&gt;Know the steps you’ll take to open a call, overcome objections, or ask for the business. When you trust your proven framework, you’re less likely to freeze under pressure. For instance, if you have a system for handling objections, you’ll approach objections with calm anticipation rather than dread.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Practice and Role-Play&lt;/strong&gt;Just like athletes rehearse plays, sales pros need to rehearse calls. Role playing with a manager or teammate builds “muscle memory.” When real-world situations or questions arise, it’ll feel familiar—something you’ve already navigated.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Overcome Obstacle Fear&lt;/strong&gt;Face the age-gap issue repeatedly until it no longer feels daunting. Think of it as exposure therapy. The more you engage with senior-level buyers, the more you realize they’re just people with specific needs and pain points.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Keep Your Pipeline Full&lt;/strong&gt;Nothing nurtures confidence like having multiple deals in progress. A &lt;a href=&#34;https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/&#34; rel=&#34;nofollow&#34;&gt;robust pipeline&lt;/a&gt; means you can approach each conversation without desperation, which projects a sense of calm authority.&lt;/li&gt;
&lt;/ul&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-4-rewiring-your-internal-scripts&#34;&gt;4. Rewiring Your Internal Scripts&lt;/h2&gt;
&lt;p&gt;Even the best frameworks won’t help if &lt;strong&gt;your own thoughts&lt;/strong&gt; tear you down. Here’s how to realign your mindset:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Self-Awareness&lt;/strong&gt;&lt;br/&gt;Listen to the messages in your head. Are you mentally telling yourself you don’t belong, or that you lack the expertise to help a big-name prospect? Recognize those thoughts for what they are—self-imposed limitations.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Positive Affirmations&lt;/strong&gt;&lt;br/&gt;Replace negative chatter with empowering statements: “I’ve prepared carefully, and I know how to ask the right questions. I’m here to help.” Simple but effective.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Visualize Success&lt;/strong&gt;&lt;br/&gt;Before stepping into a meeting, picture the conversation unfolding smoothly. Imagine asking incisive questions and guiding the prospect to a positive next step. That mental rehearsal can soothe nerves and raise your confidence.&lt;/li&gt;
&lt;/ol&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-5-making-older-prospects-feel-familiar&#34;&gt;5. Making “Older” Prospects Feel Familiar&lt;/h2&gt;
&lt;p&gt;Intimidation often stems from the unknown. When you deal with a large, entrenched prospect, it’s easy to see them as unapproachable. But frequent interaction turns intimidation into familiarity.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Aim for Micro-Commitments&lt;/strong&gt;&lt;br/&gt;Instead of pushing for a big purchase right away, propose a short introductory meeting or a quick product demo. Build the relationship gradually, letting familiarity replace doubt, and boost your selling confidence.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Don’t Confuse Longevity with Rigidity&lt;/strong&gt;&lt;br/&gt;Some of the most established companies are eager for fresh ideas. If you display genuine interest in helping them innovate, you’ll stand out among reps who assume older clients won’t consider new solutions.&lt;/li&gt;
&lt;/ul&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-6-the-bottom-line-confidence-is-contagious&#34;&gt;6. The Bottom Line: Confidence Is Contagious&lt;/h2&gt;
&lt;p&gt;Whether you’re talking to a brand-new entrepreneur or a CEO with decades of experience, &lt;em&gt;confidence&lt;/em&gt; is a feeling people sense and respond to. If you walk in unsure of yourself, that doubt can quietly &lt;a href=&#34;https://salesgravy.com/how-to-embrace-conflict-in-sales/&#34; rel=&#34;nofollow&#34;&gt;poison the interaction&lt;/a&gt;. But if you arrive calm, prepared, and sincerely invested in understanding your buyer’s world, you’ll find that even the most seasoned executives lean in with curiosity and respect.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Remember&lt;/strong&gt;: You don’t need to know everything. You just need to show genuine interest, have a reliable process, and let your passion for helping them shine through. That’s the real secret to selling confidence across any age gap—making the other person feel heard, validated, and supported.&lt;/p&gt;
&lt;hr/&gt;
&lt;h3 id=&#34;h-got-a-burning-sales-question&#34;&gt;&lt;strong&gt;Got a Burning Sales Question?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you’re wrestling with a tough scenario—whether it’s about age gaps, prospecting woes, or tricky objections—I’d love to help you tackle it. Head over to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt;&lt;/strong&gt;, fill out a short form, and our team will reach out to schedule you for a future &lt;em&gt;Ask Jeb&lt;/em&gt; episode.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-do-i-earn-respect-when-selling-to-people-older-than-me-ask-jeb/</link>
                <pubDate>Wed, 12 Feb 2025 02:57:00 &#43;0000</pubDate>
                <itunes:duration>877</itunes:duration>
                
                
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                <itunes:title>The Cold Truth About Cold Calling (Money Monday)</itunes:title>
                <title>The Cold Truth About Cold Calling (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;A few weeks back, I was delivering a Fanatical Prospecting Bootcamp to a group of sales reps &amp;#8211; all in their 20s.&amp;#160;&lt;/p&gt;
&lt;p&gt;They had been assigned to me because their boss was tired of listening to their excuses about why they weren’t consistently picking up the phone and prospecting.&amp;#160;&lt;/p&gt;
&lt;p&gt;When he brought me in, he said matter of factly: “They won’t pay any attention to me, but before I start firing people, I’m hoping you can get through to them.”&lt;/p&gt;
&lt;p&gt;The reps didn’t want to be there. It was a hostile audience from the start.&amp;#160;&lt;/p&gt;
&lt;p&gt;Just as I kicked off the training, one of the reps challenged me with, “Your book &lt;em&gt;Fanatical Prospecting&lt;/em&gt;&amp;#160;was written a long time ago. Is it even relevant anymore?” His sneering words were more of a statement than a question.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-cold-calling-is-old-school-distraction&#34;&gt;Cold Calling is Old School Distraction&lt;/h2&gt;
&lt;p&gt;Like many reluctant prospectors, he wanted to engage in a distracting argument over whether or not outbound telephone prospecting (a.k.a cold calling) was old school. He wanted validation that his avoidance of prospecting was OK. And to make the point that marketing should be responsible for delivering hot, ready-to-buy leads on a silver platter.&lt;/p&gt;
&lt;p&gt;Sales reps of all generations &amp;#8212; for at least the past 125 years &amp;#8212; have been eager to make any excuse &amp;#8212; and I mean any excuse &amp;#8212; to avoid picking up a phone or knocking on a door. The most common excuse always has been that synchronous prospecting (a.k.a talking with people) is old school.&amp;#160;&lt;/p&gt;
&lt;p&gt;There were a couple of snickers from the back of the room in anticipation for what I would do next. But I’d been to this rodeo many times before.&amp;#160;&lt;/p&gt;
&lt;p&gt;&amp;#160;“What do you think has changed since I wrote the book?” I asked calmly.&amp;#160;&lt;/p&gt;
&lt;p&gt;The young rep shot back condescendingly. “Well, for one thing, nobody answers the phone anymore.”&lt;/p&gt;
&lt;p&gt;So I challenged him right back. “Ok, let’s test your hypothesis. Let me see the prospecting list that you brought with you.” (We run live call blocks in our &lt;a href=&#34;https://salesgravy.com/live&#34;&gt;Fanatical Prospecting Boot Camps&lt;/a&gt; and require participants to bring a list with them to class.)&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-cold-calling-reality-bites&#34;&gt;Cold Calling Reality Bites&lt;/h2&gt;
&lt;p&gt;I waited patiently as he pulled the list up on his laptop. Then, I began dialing his prospects, right in front of the class. Instantly I had their attention. They all leaned in to watch. Reality TV is a hell of a magnet.&amp;#160;&lt;/p&gt;
&lt;p&gt;I made 11 dials to his list, &lt;a href=&#34;https://salesgravy.com/how-to-get-ceos-to-answer-cold-calls-ask-jeb/&#34;&gt;spoke to two decision makers&lt;/a&gt; and set one appointment—all within a span of about 15 minutes. As I handed him back his laptop, I turned to the group and asked, “Any &lt;em&gt;more&lt;/em&gt; questions?”&amp;#160;&lt;/p&gt;
&lt;p&gt;Elvis Presley said, “The truth is like the sun. You can shut it out for a time, but it ain’t goin’ away.” The reason telephone prospecting wasn’t working for the petulant sales rep who challenged me was that he wasn’t doing it.&amp;#160;&lt;/p&gt;
&lt;p&gt;The cold truth about cold calling is that nobody answers a phone that doesn’t ring.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-sales-success-is-paid-for-in-advance-with-prospecting&#34;&gt;&lt;strong&gt;Sales Success is Paid for In Advance with Prospecting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;What was true when I wrote &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=sr_1_1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt; is still true today:&amp;#160;&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;If you wait for people to come to you, you’ll starve to death. &lt;/li&gt;
&lt;li&gt;If you think your marketing team is going to supply you with an endless stream of qualified, ready-to-buy prospects, then you are delusional. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Here’s another truth for you:&lt;/strong&gt; When it comes to prospecting, you cannot be delusional and have a full pipeline at the same time.&amp;#160;&amp;#160;&lt;/p&gt;
&lt;p&gt;There are certainly sales jobs where your phone rings and inbound chat dings with people who are ready to buy. If you cannot stand interrupting people through outbound prospecting, but you like selling, perhaps those are for you. &lt;/p&gt;
&lt;p&gt;However, if you take a sales job where you never have to make a cold call, be prepared for a paycut.* Sales reps in these types of roles typically get paid by the hour with minimum commission upside.&lt;/p&gt;
&lt;p&gt;*[Also be aware that some people, including &lt;a href=&#34;https://salesgravy.com/navigating-the-future-with-ai-sales/&#34;&gt;Victor Antonio&lt;/a&gt;, are projecting that many of these jobs will be taken over by AI in the future.]&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-cold-calling-is-a-prized-meta-skill-in-today-s-noisy-marketplace&#34;&gt;Cold Calling is a Prized Meta-Skill in Today&amp;#8217;s Noisy Marketplace&lt;/h2&gt;
&lt;p&gt;The most coveted, highest-earning sales jobs are reserved for rainmakers. Those who have the ability to fill their pipeline through outbound prospecting and cold calling activity. This is a prized and highly rewarded meta-skill in today’s noisy marketplace.&lt;/p&gt;
&lt;p&gt;The top-earning sales professionals in every industry, everywhere, understand this at a visceral level. This is why they are absolutely fanatical about prospecting.&amp;#160;&lt;/p&gt;
&lt;p&gt;If you want to make more money, be successful in your sales career or business, earn the income and get the awards you feel you deserve, then you need to get right with this truth right now.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;This is a binary choice:&lt;/strong&gt; Do you want to be successful in sales OR linger in mediocrity, failure and eventually be replaced by a robot? Go look yourself in the mirror right now and answer that question.&amp;#160;&lt;/p&gt;
&lt;p&gt;Success in sales is paid for in advance with prospecting. If you are not willing to pay this price, get out now. Go do something else. Life is far too short to spend it doing something you hate.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-fanatical-prospecting-gives-your-sales-career-wings&#34;&gt;Fanatical Prospecting Gives Your Sales Career Wings&lt;/h2&gt;
&lt;p&gt;On the other hand, if the answer is yes and you choose to embrace success, then make the commitment to be a relentless, unstoppable, fanatical prospector. Ditch your wishbone; grow a prospecting backbone.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fanatical Prospecting is the path to freedom. &lt;/strong&gt;Embracing it gives you wings. It is the difference between earning enough income to create generational wealth or living paycheck to paycheck for the rest of your life, living in your dream home or paying rent for some flea-bitten place someone else owns, settling for a low budget staycation or taking your family on an epic dream vacation. It will change your life.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fanatical prospectors are always on, all the time, everywhere.&lt;/strong&gt; They fill every available moment in their sales day with prospecting activity. They prospect day and night, anywhere and anytime. And they are always on the hunt for the next opportunity. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fanatical Prospectors are fearless.&lt;/strong&gt; They strike up conversations with strangers in line to get coffee, in elevators, on planes, trains, and anywhere they can talk with people and qualify potential prospects. They ask people where they work, what they do, and who makes decisions at their company.&amp;#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fanatical Prospectors get up early in the morning and bang the phone.&lt;/strong&gt; During the day, they knock on doors. They go to networking events, conferences, and tradeshows. They invest in their professional network and ask for referrals. At night they engage prospects on social media. And when it&amp;#8217;s time to go home, they always make one more call.&amp;#160;&lt;/p&gt;
&lt;p&gt;The pipe is life and this is why &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=sr_1_1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt; is as relevant today as it was the day I wrote it. That’s the cold hard truth.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Download Jeb&amp;#8217;s &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34;&gt;&lt;strong&gt;FREE&lt;/strong&gt;&lt;/a&gt; &lt;strong&gt;Fanatical Prospecting Book Club and Study Guide&lt;/strong&gt;. This 31-page guide includes summaries, discussion prompts, individual reflections, and exercises. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34;&gt;Get it Here&lt;/a&gt;&lt;br /&gt;&lt;/strong&gt;Find out more on the Fanatical Prospecting Live Curriculum &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-curriculum/&#34;&gt;HERE&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>A few weeks back, I was delivering a Fanatical Prospecting Bootcamp to a group of sales reps – all in their 20s. </p>
<p>They had been assigned to me because their boss was tired of listening to their excuses about why they weren’t consistently picking up the phone and prospecting. </p>
<p>When he brought me in, he said matter of factly: “They won’t pay any attention to me, but before I start firing people, I’m hoping you can get through to them.”</p>
<p>The reps didn’t want to be there. It was a hostile audience from the start. </p>
<p>Just as I kicked off the training, one of the reps challenged me with, “Your book <em>Fanatical Prospecting</em> was written a long time ago. Is it even relevant anymore?” His sneering words were more of a statement than a question. </p>
<h2 id="h-cold-calling-is-old-school-distraction">Cold Calling is Old School Distraction</h2>
<p>Like many reluctant prospectors, he wanted to engage in a distracting argument over whether or not outbound telephone prospecting (a.k.a cold calling) was old school. He wanted validation that his avoidance of prospecting was OK. And to make the point that marketing should be responsible for delivering hot, ready-to-buy leads on a silver platter.</p>
<p>Sales reps of all generations — for at least the past 125 years — have been eager to make any excuse — and I mean any excuse — to avoid picking up a phone or knocking on a door. The most common excuse always has been that synchronous prospecting (a.k.a talking with people) is old school. </p>
<p>There were a couple of snickers from the back of the room in anticipation for what I would do next. But I’d been to this rodeo many times before. </p>
<p> “What do you think has changed since I wrote the book?” I asked calmly. </p>
<p>The young rep shot back condescendingly. “Well, for one thing, nobody answers the phone anymore.”</p>
<p>So I challenged him right back. “Ok, let’s test your hypothesis. Let me see the prospecting list that you brought with you.” (We run live call blocks in our <a href="https://salesgravy.com/live" rel="nofollow">Fanatical Prospecting Boot Camps</a> and require participants to bring a list with them to class.) </p>
<h2 id="h-cold-calling-reality-bites">Cold Calling Reality Bites</h2>
<p>I waited patiently as he pulled the list up on his laptop. Then, I began dialing his prospects, right in front of the class. Instantly I had their attention. They all leaned in to watch. Reality TV is a hell of a magnet. </p>
<p>I made 11 dials to his list, <a href="https://salesgravy.com/how-to-get-ceos-to-answer-cold-calls-ask-jeb/" rel="nofollow">spoke to two decision makers</a> and set one appointment—all within a span of about 15 minutes. As I handed him back his laptop, I turned to the group and asked, “Any <em>more</em> questions?” </p>
<p>Elvis Presley said, “The truth is like the sun. You can shut it out for a time, but it ain’t goin’ away.” The reason telephone prospecting wasn’t working for the petulant sales rep who challenged me was that he wasn’t doing it. </p>
<p>The cold truth about cold calling is that nobody answers a phone that doesn’t ring. </p>
<h2 id="h-sales-success-is-paid-for-in-advance-with-prospecting"><strong>Sales Success is Paid for In Advance with Prospecting</strong></h2>
<p>What was true when I wrote <a href="https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=sr_1_1" rel="nofollow"><em>Fanatical Prospecting</em></a> is still true today: </p>
<ul>
<li>If you wait for people to come to you, you’ll starve to death. </li>
<li>If you think your marketing team is going to supply you with an endless stream of qualified, ready-to-buy prospects, then you are delusional. </li>
</ul>
<p><strong>Here’s another truth for you:</strong> When it comes to prospecting, you cannot be delusional and have a full pipeline at the same time.  </p>
<p>There are certainly sales jobs where your phone rings and inbound chat dings with people who are ready to buy. If you cannot stand interrupting people through outbound prospecting, but you like selling, perhaps those are for you. </p>
<p>However, if you take a sales job where you never have to make a cold call, be prepared for a paycut.* Sales reps in these types of roles typically get paid by the hour with minimum commission upside.</p>
<p>*[Also be aware that some people, including <a href="https://salesgravy.com/navigating-the-future-with-ai-sales/" rel="nofollow">Victor Antonio</a>, are projecting that many of these jobs will be taken over by AI in the future.]</p>
<h2 id="h-cold-calling-is-a-prized-meta-skill-in-today-s-noisy-marketplace">Cold Calling is a Prized Meta-Skill in Today’s Noisy Marketplace</h2>
<p>The most coveted, highest-earning sales jobs are reserved for rainmakers. Those who have the ability to fill their pipeline through outbound prospecting and cold calling activity. This is a prized and highly rewarded meta-skill in today’s noisy marketplace.</p>
<p>The top-earning sales professionals in every industry, everywhere, understand this at a visceral level. This is why they are absolutely fanatical about prospecting. </p>
<p>If you want to make more money, be successful in your sales career or business, earn the income and get the awards you feel you deserve, then you need to get right with this truth right now.</p>
<p><strong>This is a binary choice:</strong> Do you want to be successful in sales OR linger in mediocrity, failure and eventually be replaced by a robot? Go look yourself in the mirror right now and answer that question. </p>
<p>Success in sales is paid for in advance with prospecting. If you are not willing to pay this price, get out now. Go do something else. Life is far too short to spend it doing something you hate. </p>
<h2 id="h-fanatical-prospecting-gives-your-sales-career-wings">Fanatical Prospecting Gives Your Sales Career Wings</h2>
<p>On the other hand, if the answer is yes and you choose to embrace success, then make the commitment to be a relentless, unstoppable, fanatical prospector. Ditch your wishbone; grow a prospecting backbone. </p>
<p><strong>Fanatical Prospecting is the path to freedom. </strong>Embracing it gives you wings. It is the difference between earning enough income to create generational wealth or living paycheck to paycheck for the rest of your life, living in your dream home or paying rent for some flea-bitten place someone else owns, settling for a low budget staycation or taking your family on an epic dream vacation. It will change your life. </p>
<p><strong>Fanatical prospectors are always on, all the time, everywhere.</strong> They fill every available moment in their sales day with prospecting activity. They prospect day and night, anywhere and anytime. And they are always on the hunt for the next opportunity. </p>
<p><strong>Fanatical Prospectors are fearless.</strong> They strike up conversations with strangers in line to get coffee, in elevators, on planes, trains, and anywhere they can talk with people and qualify potential prospects. They ask people where they work, what they do, and who makes decisions at their company. </p>
<p><strong>Fanatical Prospectors get up early in the morning and bang the phone.</strong> During the day, they knock on doors. They go to networking events, conferences, and tradeshows. They invest in their professional network and ask for referrals. At night they engage prospects on social media. And when it’s time to go home, they always make one more call. </p>
<p>The pipe is life and this is why <a href="https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=sr_1_1" rel="nofollow"><em>Fanatical Prospecting</em></a> is as relevant today as it was the day I wrote it. That’s the cold hard truth.</p>
<hr/>
<p>Download Jeb’s <a href="https://salesgravy.com/fanatical-prospecting-book-club-guide/" rel="nofollow"><strong>FREE</strong></a> <strong>Fanatical Prospecting Book Club and Study Guide</strong>. This 31-page guide includes summaries, discussion prompts, individual reflections, and exercises. <strong><a href="https://salesgravy.com/fanatical-prospecting-book-club-guide/" rel="nofollow">Get it Here</a><br/></strong>Find out more on the Fanatical Prospecting Live Curriculum <a href="https://salesgravy.com/fanatical-prospecting-curriculum/" rel="nofollow">HERE</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;A few weeks back, I was delivering a Fanatical Prospecting Bootcamp to a group of sales reps – all in their 20s. &lt;/p&gt;
&lt;p&gt;They had been assigned to me because their boss was tired of listening to their excuses about why they weren’t consistently picking up the phone and prospecting. &lt;/p&gt;
&lt;p&gt;When he brought me in, he said matter of factly: “They won’t pay any attention to me, but before I start firing people, I’m hoping you can get through to them.”&lt;/p&gt;
&lt;p&gt;The reps didn’t want to be there. It was a hostile audience from the start. &lt;/p&gt;
&lt;p&gt;Just as I kicked off the training, one of the reps challenged me with, “Your book &lt;em&gt;Fanatical Prospecting&lt;/em&gt; was written a long time ago. Is it even relevant anymore?” His sneering words were more of a statement than a question. &lt;/p&gt;
&lt;h2 id=&#34;h-cold-calling-is-old-school-distraction&#34;&gt;Cold Calling is Old School Distraction&lt;/h2&gt;
&lt;p&gt;Like many reluctant prospectors, he wanted to engage in a distracting argument over whether or not outbound telephone prospecting (a.k.a cold calling) was old school. He wanted validation that his avoidance of prospecting was OK. And to make the point that marketing should be responsible for delivering hot, ready-to-buy leads on a silver platter.&lt;/p&gt;
&lt;p&gt;Sales reps of all generations — for at least the past 125 years — have been eager to make any excuse — and I mean any excuse — to avoid picking up a phone or knocking on a door. The most common excuse always has been that synchronous prospecting (a.k.a talking with people) is old school. &lt;/p&gt;
&lt;p&gt;There were a couple of snickers from the back of the room in anticipation for what I would do next. But I’d been to this rodeo many times before. &lt;/p&gt;
&lt;p&gt; “What do you think has changed since I wrote the book?” I asked calmly. &lt;/p&gt;
&lt;p&gt;The young rep shot back condescendingly. “Well, for one thing, nobody answers the phone anymore.”&lt;/p&gt;
&lt;p&gt;So I challenged him right back. “Ok, let’s test your hypothesis. Let me see the prospecting list that you brought with you.” (We run live call blocks in our &lt;a href=&#34;https://salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;Fanatical Prospecting Boot Camps&lt;/a&gt; and require participants to bring a list with them to class.) &lt;/p&gt;
&lt;h2 id=&#34;h-cold-calling-reality-bites&#34;&gt;Cold Calling Reality Bites&lt;/h2&gt;
&lt;p&gt;I waited patiently as he pulled the list up on his laptop. Then, I began dialing his prospects, right in front of the class. Instantly I had their attention. They all leaned in to watch. Reality TV is a hell of a magnet. &lt;/p&gt;
&lt;p&gt;I made 11 dials to his list, &lt;a href=&#34;https://salesgravy.com/how-to-get-ceos-to-answer-cold-calls-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;spoke to two decision makers&lt;/a&gt; and set one appointment—all within a span of about 15 minutes. As I handed him back his laptop, I turned to the group and asked, “Any &lt;em&gt;more&lt;/em&gt; questions?” &lt;/p&gt;
&lt;p&gt;Elvis Presley said, “The truth is like the sun. You can shut it out for a time, but it ain’t goin’ away.” The reason telephone prospecting wasn’t working for the petulant sales rep who challenged me was that he wasn’t doing it. &lt;/p&gt;
&lt;p&gt;The cold truth about cold calling is that nobody answers a phone that doesn’t ring. &lt;/p&gt;
&lt;h2 id=&#34;h-sales-success-is-paid-for-in-advance-with-prospecting&#34;&gt;&lt;strong&gt;Sales Success is Paid for In Advance with Prospecting&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;What was true when I wrote &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt; is still true today: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;If you wait for people to come to you, you’ll starve to death. &lt;/li&gt;
&lt;li&gt;If you think your marketing team is going to supply you with an endless stream of qualified, ready-to-buy prospects, then you are delusional. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Here’s another truth for you:&lt;/strong&gt; When it comes to prospecting, you cannot be delusional and have a full pipeline at the same time.  &lt;/p&gt;
&lt;p&gt;There are certainly sales jobs where your phone rings and inbound chat dings with people who are ready to buy. If you cannot stand interrupting people through outbound prospecting, but you like selling, perhaps those are for you. &lt;/p&gt;
&lt;p&gt;However, if you take a sales job where you never have to make a cold call, be prepared for a paycut.* Sales reps in these types of roles typically get paid by the hour with minimum commission upside.&lt;/p&gt;
&lt;p&gt;*[Also be aware that some people, including &lt;a href=&#34;https://salesgravy.com/navigating-the-future-with-ai-sales/&#34; rel=&#34;nofollow&#34;&gt;Victor Antonio&lt;/a&gt;, are projecting that many of these jobs will be taken over by AI in the future.]&lt;/p&gt;
&lt;h2 id=&#34;h-cold-calling-is-a-prized-meta-skill-in-today-s-noisy-marketplace&#34;&gt;Cold Calling is a Prized Meta-Skill in Today’s Noisy Marketplace&lt;/h2&gt;
&lt;p&gt;The most coveted, highest-earning sales jobs are reserved for rainmakers. Those who have the ability to fill their pipeline through outbound prospecting and cold calling activity. This is a prized and highly rewarded meta-skill in today’s noisy marketplace.&lt;/p&gt;
&lt;p&gt;The top-earning sales professionals in every industry, everywhere, understand this at a visceral level. This is why they are absolutely fanatical about prospecting. &lt;/p&gt;
&lt;p&gt;If you want to make more money, be successful in your sales career or business, earn the income and get the awards you feel you deserve, then you need to get right with this truth right now.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;This is a binary choice:&lt;/strong&gt; Do you want to be successful in sales OR linger in mediocrity, failure and eventually be replaced by a robot? Go look yourself in the mirror right now and answer that question. &lt;/p&gt;
&lt;p&gt;Success in sales is paid for in advance with prospecting. If you are not willing to pay this price, get out now. Go do something else. Life is far too short to spend it doing something you hate. &lt;/p&gt;
&lt;h2 id=&#34;h-fanatical-prospecting-gives-your-sales-career-wings&#34;&gt;Fanatical Prospecting Gives Your Sales Career Wings&lt;/h2&gt;
&lt;p&gt;On the other hand, if the answer is yes and you choose to embrace success, then make the commitment to be a relentless, unstoppable, fanatical prospector. Ditch your wishbone; grow a prospecting backbone. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fanatical Prospecting is the path to freedom. &lt;/strong&gt;Embracing it gives you wings. It is the difference between earning enough income to create generational wealth or living paycheck to paycheck for the rest of your life, living in your dream home or paying rent for some flea-bitten place someone else owns, settling for a low budget staycation or taking your family on an epic dream vacation. It will change your life. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fanatical prospectors are always on, all the time, everywhere.&lt;/strong&gt; They fill every available moment in their sales day with prospecting activity. They prospect day and night, anywhere and anytime. And they are always on the hunt for the next opportunity. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fanatical Prospectors are fearless.&lt;/strong&gt; They strike up conversations with strangers in line to get coffee, in elevators, on planes, trains, and anywhere they can talk with people and qualify potential prospects. They ask people where they work, what they do, and who makes decisions at their company. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fanatical Prospectors get up early in the morning and bang the phone.&lt;/strong&gt; During the day, they knock on doors. They go to networking events, conferences, and tradeshows. They invest in their professional network and ask for referrals. At night they engage prospects on social media. And when it’s time to go home, they always make one more call. &lt;/p&gt;
&lt;p&gt;The pipe is life and this is why &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt;&lt;em&gt;Fanatical Prospecting&lt;/em&gt;&lt;/a&gt; is as relevant today as it was the day I wrote it. That’s the cold hard truth.&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;Download Jeb’s &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;FREE&lt;/strong&gt;&lt;/a&gt; &lt;strong&gt;Fanatical Prospecting Book Club and Study Guide&lt;/strong&gt;. This 31-page guide includes summaries, discussion prompts, individual reflections, and exercises. &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34; rel=&#34;nofollow&#34;&gt;Get it Here&lt;/a&gt;&lt;br/&gt;&lt;/strong&gt;Find out more on the Fanatical Prospecting Live Curriculum &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-curriculum/&#34; rel=&#34;nofollow&#34;&gt;HERE&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-cold-truth-about-cold-calling-money-monday/</link>
                <pubDate>Mon, 10 Feb 2025 00:50:00 &#43;0000</pubDate>
                <itunes:duration>511</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Make Your Website Work As Hard As Your Sales Team</itunes:title>
                <title>Make Your Website Work As Hard As Your Sales Team</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Is your website truly working as hard as your sales team? In today’s competitive digital landscape, your website isn’t just an online brochure—it can be one of your best salespeople. Podcaster and influencer Sam Dunning joins &lt;a href=&#34;http://salesgravy.com/podcasts&#34;&gt;The Sales Gravy Podcast&lt;/a&gt; to discuss &lt;strong&gt;the Caveman Grunt Website Test&lt;/strong&gt;, why effective &lt;strong&gt;SEO strategies are never a one-and-done exercise&lt;/strong&gt;, and how to build and how to maximize website performance for consistent sales growth.&lt;/p&gt;
&lt;p&gt;If your site isn’t converting visitors into customers, it’s time to rethink your approach. In this blog post, we’ll show you how to apply Dunning’s key strategies to turn your website into a &lt;strong&gt;dynamic, lead-generating sales machine&lt;/strong&gt;.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-key-takeaways&#34;&gt;&lt;strong&gt;Key Takeaways:&lt;/strong&gt;&lt;/h3&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Caveman Grunt Website Test:&lt;/strong&gt; Follow the “We do X that solves Y” formula for clarity and effective conversion.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Understanding Customer Pain Points:&lt;/strong&gt; Craft landing pages that directly address customer pain points using simple, jargon-free solutions.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Leveraging Podcasts for Lead Generation:&lt;/strong&gt; Use podcasting to build authority, get referrals, and increase inbound traffic.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Turn Your Passions Into Profit:&lt;/strong&gt; Experiment with activities you enjoy to see if they can be monetized, and give them three months to generate results.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;SEO is a Long-Term Commitment:&lt;/strong&gt; Don’t treat SEO as a one-time task. Ongoing optimization, including backlinks, keyword updates, and metadata improvements, is key to keeping your website visible.&lt;/li&gt;
&lt;/ul&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://youtu.be/y3-ALV67iT4
&lt;/div&gt;
&lt;/figure&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-1-seo-strategies-are-not-dead&#34;&gt;&lt;strong&gt;1. SEO Strategies are Not Dead&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Sure, the introduction of AI optimization has some professionals running to figure out the algorithm for getting high rankings from AI platforms like ChatGPT or even Google’s AI overviews. But as far as we know, for Google – which still dominates the landscape – the same effective SEO strategies make for high rankings on AI overviews.&amp;#160;&lt;/p&gt;
&lt;p&gt;That means overall you still need to focus on Google’s EEAT format: &lt;strong&gt;Experience, Expertise, Authority, and Trust.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;If you decide that SEO is worth your time then the best place to start is coming up with what your potential customers will be searching for to solve their problem.&lt;/p&gt;
&lt;p&gt;Consider:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Industries where you’ve already seen success selling your products or services&lt;/li&gt;
&lt;li&gt;Companies or organizations that can afford your solutions&lt;/li&gt;
&lt;li&gt;What those companies might currently have cobbled together to solve their problems&lt;/li&gt;
&lt;/ol&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-2-the-caveman-grunt-website-test-a-simple-formula-for-success&#34;&gt;&lt;strong&gt;2. The Caveman Grunt Website Test: A Simple Formula for Success&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Does your website pass the &lt;strong&gt;Caveman Grunt Test&lt;/strong&gt;? The premise is simple: If a caveman visited your website, would it be immediately clear what problem you solve and how you solve it? Keep your messaging straightforward—avoid jargon and unnecessary complexity.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Tip:&lt;/strong&gt; Focus on the &amp;#8220;We do X that solves Y&amp;#8221; formula for a &lt;strong&gt;clear value proposition&lt;/strong&gt;. Too many businesses miss out on potential conversions by overcomplicating their website copy. Simple, direct language can drastically improve your conversion rates.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-3-the-importance-of-identifying-and-addressing-customer-pain-points&#34;&gt;&lt;strong&gt;3. The Importance of Identifying and Addressing Customer Pain Points&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The most successful websites &lt;strong&gt;address specific pain points&lt;/strong&gt; right away. Your landing pages should immediately highlight the problem your customer faces and present your solution in a simple, jargon-free manner.&lt;/p&gt;
&lt;p&gt;Here’s what to include:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Clear, Benefit-Focused Headlines&lt;/strong&gt; that speak to your customer&amp;#8217;s pain point. If you confuse, you lose.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Trust Signals&lt;/strong&gt; like customer reviews, testimonials, and case studies.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Explainer Videos&lt;/strong&gt; or step-by-step guides to show how your product or service solves the problem.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why this works:&lt;/strong&gt; Customers are most likely to convert when they feel you understand their challenges and have effective solutions. Ensure that your &lt;strong&gt;landing pages&lt;/strong&gt; and &lt;strong&gt;home page&lt;/strong&gt; are designed to address these pain points quickly&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-4-using-podcasts-to-build-authority-and-generate-leads&#34;&gt;&lt;strong&gt;4. Using Podcasts to Build Authority and Generate Leads&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Once you’ve optimized your website for clarity and customer pain points, it’s time to extend your reach. &lt;strong&gt;Podcasting&lt;/strong&gt; is a powerful tool for building your brand, establishing authority, and generating inbound leads.&lt;/p&gt;
&lt;p&gt;By hosting or guesting on podcasts, you can:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;Build credibility in your industry.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Attract referral-based leads&lt;/strong&gt; and audience-driven prospects.&lt;/li&gt;
&lt;li&gt;Leverage your &lt;strong&gt;podcast content&lt;/strong&gt; to drive traffic back to your website.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Tip:&lt;/strong&gt; Focus on building &lt;a href=&#34;https://salesgravy.com/6-sales-podcasts-you-should-listen-to-right-now/&#34;&gt;&lt;strong&gt;relationships with other podcasters&lt;/strong&gt;&lt;/a&gt;. Once you&amp;#8217;ve established your authority, use your podcast to actively engage with prospects and customers.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-5-turn-passions-into-profit-a-strategic-experimentation-framework&#34;&gt;&lt;strong&gt;5. Turn Passions Into Profit: A Strategic Experimentation Framework&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Sam Dunning&amp;#8217;s approach to business is all about experimentation. He believes that successful business ideas come from &lt;strong&gt;testing what you love&lt;/strong&gt; and seeing if it can generate revenue.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s how to apply it:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Choose a project or activity you’re passionate about&lt;/strong&gt;.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Form a hypothesis&lt;/strong&gt; about how it could create revenue.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Give it three months&lt;/strong&gt; to see if the hypothesis holds up.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;This experimentation mindset allows you to &lt;strong&gt;innovate&lt;/strong&gt; and explore new ways to engage your audience. Whether it’s &lt;strong&gt;social media&lt;/strong&gt;, &lt;strong&gt;cold calling&lt;/strong&gt;, or &lt;strong&gt;podcasting&lt;/strong&gt;, focus on the activities that align with your business goals.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-6-effective-seo-is-never-a-one-and-done-task&#34;&gt;&lt;strong&gt;6. Effective SEO is Never a One-and-Done Task&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Many businesses make the mistake of thinking SEO is a one-time task that ends once you’ve uploaded a plugin or added keywords to your site. In reality, SEO is a &lt;strong&gt;continuous process&lt;/strong&gt; that requires regular updates and attention.&lt;/p&gt;
&lt;p&gt;Here’s what you need to do:&lt;/p&gt;
&lt;ul class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Ongoing Keyword Research&lt;/strong&gt;: Update your keywords based on trends and changing search behaviors.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Backlink Building&lt;/strong&gt;: Engage in &lt;strong&gt;link-building strategies&lt;/strong&gt; to improve your domain authority.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Content Optimization&lt;/strong&gt;: Refresh old blog posts and pages with updated, relevant content.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Technical SEO&lt;/strong&gt;: Ensure your site is &lt;strong&gt;mobile-friendly&lt;/strong&gt;, loads quickly, and is free from technical errors.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Tip:&lt;/strong&gt; SEO is a &lt;strong&gt;long-term investment&lt;/strong&gt;. It’s not enough to optimize once and forget about it—consistently work to improve your search engine visibility.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-final-thoughts-build-a-website-that-converts-and-grows-your-business&#34;&gt;&lt;strong&gt;Final Thoughts: Build a Website that Converts and Grows Your Business&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;In the ever-evolving world of digital marketing, there’s no shortcut to success. To build a &lt;strong&gt;high-converting website&lt;/strong&gt;, focus on:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Simplicity&lt;/strong&gt;: Follow the &lt;strong&gt;Caveman Grunt Test&lt;/strong&gt; for clear, effective messaging.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Trust-building&lt;/strong&gt;: Layer in testimonials, reviews, and proof of your product&amp;#8217;s value.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Constant iteration&lt;/strong&gt;: Regularly review and update your website to keep it aligned with customer needs and effective SEO strategies.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Experimentation&lt;/strong&gt;: Leverage new channels like podcasting and keep testing to find what works for your business.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;With the right approach, your website can become one of your best salespeople, driving leads and growth. Remember, &lt;strong&gt;building a successful website&lt;/strong&gt; is a long-term strategy that requires patience, experimentation, and consistent improvement.&lt;/p&gt;
&lt;p&gt;Jeb Blount’s bestselling book &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Jebb-Blount/dp/8126560053/ref=sr_1_1&#34;&gt;Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling.&lt;/a&gt; is a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting. Download our free Fanatical Prospecting Book Club Guide &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34;&gt;HERE.&lt;/a&gt;&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Is your website truly working as hard as your sales team? In today’s competitive digital landscape, your website isn’t just an online brochure—it can be one of your best salespeople. Podcaster and influencer Sam Dunning joins <a href="http://salesgravy.com/podcasts" rel="nofollow">The Sales Gravy Podcast</a> to discuss <strong>the Caveman Grunt Website Test</strong>, why effective <strong>SEO strategies are never a one-and-done exercise</strong>, and how to build and how to maximize website performance for consistent sales growth.</p>
<p>If your site isn’t converting visitors into customers, it’s time to rethink your approach. In this blog post, we’ll show you how to apply Dunning’s key strategies to turn your website into a <strong>dynamic, lead-generating sales machine</strong>.</p>
<h3 id="h-key-takeaways"><strong>Key Takeaways:</strong></h3>
<ul>
<li><strong>Caveman Grunt Website Test:</strong> Follow the “We do X that solves Y” formula for clarity and effective conversion.</li>
<li><strong>Understanding Customer Pain Points:</strong> Craft landing pages that directly address customer pain points using simple, jargon-free solutions.</li>
<li><strong>Leveraging Podcasts for Lead Generation:</strong> Use podcasting to build authority, get referrals, and increase inbound traffic.</li>
<li><strong>Turn Your Passions Into Profit:</strong> Experiment with activities you enjoy to see if they can be monetized, and give them three months to generate results.</li>
<li><strong>SEO is a Long-Term Commitment:</strong> Don’t treat SEO as a one-time task. Ongoing optimization, including backlinks, keyword updates, and metadata improvements, is key to keeping your website visible.</li>
</ul>
<figure>
<div>
https://youtu.be/y3-ALV67iT4
</div>
</figure>
<h3 id="h-1-seo-strategies-are-not-dead"><strong>1. SEO Strategies are Not Dead</strong></h3>
<p>Sure, the introduction of AI optimization has some professionals running to figure out the algorithm for getting high rankings from AI platforms like ChatGPT or even Google’s AI overviews. But as far as we know, for Google – which still dominates the landscape – the same effective SEO strategies make for high rankings on AI overviews. </p>
<p>That means overall you still need to focus on Google’s EEAT format: <strong>Experience, Expertise, Authority, and Trust.</strong></p>
<p>If you decide that SEO is worth your time then the best place to start is coming up with what your potential customers will be searching for to solve their problem.</p>
<p>Consider:</p>
<ol>
<li>Industries where you’ve already seen success selling your products or services</li>
<li>Companies or organizations that can afford your solutions</li>
<li>What those companies might currently have cobbled together to solve their problems</li>
</ol>
<h3 id="h-2-the-caveman-grunt-website-test-a-simple-formula-for-success"><strong>2. The Caveman Grunt Website Test: A Simple Formula for Success</strong></h3>
<p>Does your website pass the <strong>Caveman Grunt Test</strong>? The premise is simple: If a caveman visited your website, would it be immediately clear what problem you solve and how you solve it? Keep your messaging straightforward—avoid jargon and unnecessary complexity.</p>
<p><strong>Tip:</strong> Focus on the “We do X that solves Y” formula for a <strong>clear value proposition</strong>. Too many businesses miss out on potential conversions by overcomplicating their website copy. Simple, direct language can drastically improve your conversion rates.</p>
<h3 id="h-3-the-importance-of-identifying-and-addressing-customer-pain-points"><strong>3. The Importance of Identifying and Addressing Customer Pain Points</strong></h3>
<p>The most successful websites <strong>address specific pain points</strong> right away. Your landing pages should immediately highlight the problem your customer faces and present your solution in a simple, jargon-free manner.</p>
<p>Here’s what to include:</p>
<ul>
<li><strong>Clear, Benefit-Focused Headlines</strong> that speak to your customer’s pain point. If you confuse, you lose.</li>
<li><strong>Trust Signals</strong> like customer reviews, testimonials, and case studies.</li>
<li><strong>Explainer Videos</strong> or step-by-step guides to show how your product or service solves the problem.</li>
</ul>
<p><strong>Why this works:</strong> Customers are most likely to convert when they feel you understand their challenges and have effective solutions. Ensure that your <strong>landing pages</strong> and <strong>home page</strong> are designed to address these pain points quickly</p>
<h3 id="h-4-using-podcasts-to-build-authority-and-generate-leads"><strong>4. Using Podcasts to Build Authority and Generate Leads</strong></h3>
<p>Once you’ve optimized your website for clarity and customer pain points, it’s time to extend your reach. <strong>Podcasting</strong> is a powerful tool for building your brand, establishing authority, and generating inbound leads.</p>
<p>By hosting or guesting on podcasts, you can:</p>
<ul>
<li>Build credibility in your industry.</li>
<li><strong>Attract referral-based leads</strong> and audience-driven prospects.</li>
<li>Leverage your <strong>podcast content</strong> to drive traffic back to your website.</li>
</ul>
<p><strong>Tip:</strong> Focus on building <a href="https://salesgravy.com/6-sales-podcasts-you-should-listen-to-right-now/" rel="nofollow"><strong>relationships with other podcasters</strong></a>. Once you’ve established your authority, use your podcast to actively engage with prospects and customers.</p>
<h3 id="h-5-turn-passions-into-profit-a-strategic-experimentation-framework"><strong>5. Turn Passions Into Profit: A Strategic Experimentation Framework</strong></h3>
<p>Sam Dunning’s approach to business is all about experimentation. He believes that successful business ideas come from <strong>testing what you love</strong> and seeing if it can generate revenue.</p>
<p>Here’s how to apply it:</p>
<ol>
<li><strong>Choose a project or activity you’re passionate about</strong>.</li>
<li><strong>Form a hypothesis</strong> about how it could create revenue.</li>
<li><strong>Give it three months</strong> to see if the hypothesis holds up.</li>
</ol>
<p>This experimentation mindset allows you to <strong>innovate</strong> and explore new ways to engage your audience. Whether it’s <strong>social media</strong>, <strong>cold calling</strong>, or <strong>podcasting</strong>, focus on the activities that align with your business goals.</p>
<h3 id="h-6-effective-seo-is-never-a-one-and-done-task"><strong>6. Effective SEO is Never a One-and-Done Task</strong></h3>
<p>Many businesses make the mistake of thinking SEO is a one-time task that ends once you’ve uploaded a plugin or added keywords to your site. In reality, SEO is a <strong>continuous process</strong> that requires regular updates and attention.</p>
<p>Here’s what you need to do:</p>
<ul>
<li><strong>Ongoing Keyword Research</strong>: Update your keywords based on trends and changing search behaviors.</li>
<li><strong>Backlink Building</strong>: Engage in <strong>link-building strategies</strong> to improve your domain authority.</li>
<li><strong>Content Optimization</strong>: Refresh old blog posts and pages with updated, relevant content.</li>
<li><strong>Technical SEO</strong>: Ensure your site is <strong>mobile-friendly</strong>, loads quickly, and is free from technical errors.</li>
</ul>
<p><strong>Tip:</strong> SEO is a <strong>long-term investment</strong>. It’s not enough to optimize once and forget about it—consistently work to improve your search engine visibility.</p>
<h3 id="h-final-thoughts-build-a-website-that-converts-and-grows-your-business"><strong>Final Thoughts: Build a Website that Converts and Grows Your Business</strong></h3>
<p>In the ever-evolving world of digital marketing, there’s no shortcut to success. To build a <strong>high-converting website</strong>, focus on:</p>
<ol>
<li><strong>Simplicity</strong>: Follow the <strong>Caveman Grunt Test</strong> for clear, effective messaging.</li>
<li><strong>Trust-building</strong>: Layer in testimonials, reviews, and proof of your product’s value.</li>
<li><strong>Constant iteration</strong>: Regularly review and update your website to keep it aligned with customer needs and effective SEO strategies.</li>
<li><strong>Experimentation</strong>: Leverage new channels like podcasting and keep testing to find what works for your business.</li>
</ol>
<p>With the right approach, your website can become one of your best salespeople, driving leads and growth. Remember, <strong>building a successful website</strong> is a long-term strategy that requires patience, experimentation, and consistent improvement.</p>
<p>Jeb Blount’s bestselling book <a href="https://www.amazon.com/Fanatical-Prospecting-Jebb-Blount/dp/8126560053/ref=sr_1_1" rel="nofollow">Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling.</a> is a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting. Download our free Fanatical Prospecting Book Club Guide <a href="https://salesgravy.com/fanatical-prospecting-book-club-guide/" rel="nofollow">HERE.</a></p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Is your website truly working as hard as your sales team? In today’s competitive digital landscape, your website isn’t just an online brochure—it can be one of your best salespeople. Podcaster and influencer Sam Dunning joins &lt;a href=&#34;http://salesgravy.com/podcasts&#34; rel=&#34;nofollow&#34;&gt;The Sales Gravy Podcast&lt;/a&gt; to discuss &lt;strong&gt;the Caveman Grunt Website Test&lt;/strong&gt;, why effective &lt;strong&gt;SEO strategies are never a one-and-done exercise&lt;/strong&gt;, and how to build and how to maximize website performance for consistent sales growth.&lt;/p&gt;
&lt;p&gt;If your site isn’t converting visitors into customers, it’s time to rethink your approach. In this blog post, we’ll show you how to apply Dunning’s key strategies to turn your website into a &lt;strong&gt;dynamic, lead-generating sales machine&lt;/strong&gt;.&lt;/p&gt;
&lt;h3 id=&#34;h-key-takeaways&#34;&gt;&lt;strong&gt;Key Takeaways:&lt;/strong&gt;&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Caveman Grunt Website Test:&lt;/strong&gt; Follow the “We do X that solves Y” formula for clarity and effective conversion.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Understanding Customer Pain Points:&lt;/strong&gt; Craft landing pages that directly address customer pain points using simple, jargon-free solutions.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Leveraging Podcasts for Lead Generation:&lt;/strong&gt; Use podcasting to build authority, get referrals, and increase inbound traffic.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Turn Your Passions Into Profit:&lt;/strong&gt; Experiment with activities you enjoy to see if they can be monetized, and give them three months to generate results.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;SEO is a Long-Term Commitment:&lt;/strong&gt; Don’t treat SEO as a one-time task. Ongoing optimization, including backlinks, keyword updates, and metadata improvements, is key to keeping your website visible.&lt;/li&gt;
&lt;/ul&gt;
&lt;figure&gt;
&lt;div&gt;
https://youtu.be/y3-ALV67iT4
&lt;/div&gt;
&lt;/figure&gt;
&lt;h3 id=&#34;h-1-seo-strategies-are-not-dead&#34;&gt;&lt;strong&gt;1. SEO Strategies are Not Dead&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Sure, the introduction of AI optimization has some professionals running to figure out the algorithm for getting high rankings from AI platforms like ChatGPT or even Google’s AI overviews. But as far as we know, for Google – which still dominates the landscape – the same effective SEO strategies make for high rankings on AI overviews. &lt;/p&gt;
&lt;p&gt;That means overall you still need to focus on Google’s EEAT format: &lt;strong&gt;Experience, Expertise, Authority, and Trust.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;If you decide that SEO is worth your time then the best place to start is coming up with what your potential customers will be searching for to solve their problem.&lt;/p&gt;
&lt;p&gt;Consider:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Industries where you’ve already seen success selling your products or services&lt;/li&gt;
&lt;li&gt;Companies or organizations that can afford your solutions&lt;/li&gt;
&lt;li&gt;What those companies might currently have cobbled together to solve their problems&lt;/li&gt;
&lt;/ol&gt;
&lt;h3 id=&#34;h-2-the-caveman-grunt-website-test-a-simple-formula-for-success&#34;&gt;&lt;strong&gt;2. The Caveman Grunt Website Test: A Simple Formula for Success&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Does your website pass the &lt;strong&gt;Caveman Grunt Test&lt;/strong&gt;? The premise is simple: If a caveman visited your website, would it be immediately clear what problem you solve and how you solve it? Keep your messaging straightforward—avoid jargon and unnecessary complexity.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Tip:&lt;/strong&gt; Focus on the “We do X that solves Y” formula for a &lt;strong&gt;clear value proposition&lt;/strong&gt;. Too many businesses miss out on potential conversions by overcomplicating their website copy. Simple, direct language can drastically improve your conversion rates.&lt;/p&gt;
&lt;h3 id=&#34;h-3-the-importance-of-identifying-and-addressing-customer-pain-points&#34;&gt;&lt;strong&gt;3. The Importance of Identifying and Addressing Customer Pain Points&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The most successful websites &lt;strong&gt;address specific pain points&lt;/strong&gt; right away. Your landing pages should immediately highlight the problem your customer faces and present your solution in a simple, jargon-free manner.&lt;/p&gt;
&lt;p&gt;Here’s what to include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Clear, Benefit-Focused Headlines&lt;/strong&gt; that speak to your customer’s pain point. If you confuse, you lose.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Trust Signals&lt;/strong&gt; like customer reviews, testimonials, and case studies.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Explainer Videos&lt;/strong&gt; or step-by-step guides to show how your product or service solves the problem.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why this works:&lt;/strong&gt; Customers are most likely to convert when they feel you understand their challenges and have effective solutions. Ensure that your &lt;strong&gt;landing pages&lt;/strong&gt; and &lt;strong&gt;home page&lt;/strong&gt; are designed to address these pain points quickly&lt;/p&gt;
&lt;h3 id=&#34;h-4-using-podcasts-to-build-authority-and-generate-leads&#34;&gt;&lt;strong&gt;4. Using Podcasts to Build Authority and Generate Leads&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Once you’ve optimized your website for clarity and customer pain points, it’s time to extend your reach. &lt;strong&gt;Podcasting&lt;/strong&gt; is a powerful tool for building your brand, establishing authority, and generating inbound leads.&lt;/p&gt;
&lt;p&gt;By hosting or guesting on podcasts, you can:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Build credibility in your industry.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Attract referral-based leads&lt;/strong&gt; and audience-driven prospects.&lt;/li&gt;
&lt;li&gt;Leverage your &lt;strong&gt;podcast content&lt;/strong&gt; to drive traffic back to your website.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Tip:&lt;/strong&gt; Focus on building &lt;a href=&#34;https://salesgravy.com/6-sales-podcasts-you-should-listen-to-right-now/&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;relationships with other podcasters&lt;/strong&gt;&lt;/a&gt;. Once you’ve established your authority, use your podcast to actively engage with prospects and customers.&lt;/p&gt;
&lt;h3 id=&#34;h-5-turn-passions-into-profit-a-strategic-experimentation-framework&#34;&gt;&lt;strong&gt;5. Turn Passions Into Profit: A Strategic Experimentation Framework&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Sam Dunning’s approach to business is all about experimentation. He believes that successful business ideas come from &lt;strong&gt;testing what you love&lt;/strong&gt; and seeing if it can generate revenue.&lt;/p&gt;
&lt;p&gt;Here’s how to apply it:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Choose a project or activity you’re passionate about&lt;/strong&gt;.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Form a hypothesis&lt;/strong&gt; about how it could create revenue.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Give it three months&lt;/strong&gt; to see if the hypothesis holds up.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;This experimentation mindset allows you to &lt;strong&gt;innovate&lt;/strong&gt; and explore new ways to engage your audience. Whether it’s &lt;strong&gt;social media&lt;/strong&gt;, &lt;strong&gt;cold calling&lt;/strong&gt;, or &lt;strong&gt;podcasting&lt;/strong&gt;, focus on the activities that align with your business goals.&lt;/p&gt;
&lt;h3 id=&#34;h-6-effective-seo-is-never-a-one-and-done-task&#34;&gt;&lt;strong&gt;6. Effective SEO is Never a One-and-Done Task&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Many businesses make the mistake of thinking SEO is a one-time task that ends once you’ve uploaded a plugin or added keywords to your site. In reality, SEO is a &lt;strong&gt;continuous process&lt;/strong&gt; that requires regular updates and attention.&lt;/p&gt;
&lt;p&gt;Here’s what you need to do:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Ongoing Keyword Research&lt;/strong&gt;: Update your keywords based on trends and changing search behaviors.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Backlink Building&lt;/strong&gt;: Engage in &lt;strong&gt;link-building strategies&lt;/strong&gt; to improve your domain authority.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Content Optimization&lt;/strong&gt;: Refresh old blog posts and pages with updated, relevant content.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Technical SEO&lt;/strong&gt;: Ensure your site is &lt;strong&gt;mobile-friendly&lt;/strong&gt;, loads quickly, and is free from technical errors.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Tip:&lt;/strong&gt; SEO is a &lt;strong&gt;long-term investment&lt;/strong&gt;. It’s not enough to optimize once and forget about it—consistently work to improve your search engine visibility.&lt;/p&gt;
&lt;h3 id=&#34;h-final-thoughts-build-a-website-that-converts-and-grows-your-business&#34;&gt;&lt;strong&gt;Final Thoughts: Build a Website that Converts and Grows Your Business&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;In the ever-evolving world of digital marketing, there’s no shortcut to success. To build a &lt;strong&gt;high-converting website&lt;/strong&gt;, focus on:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Simplicity&lt;/strong&gt;: Follow the &lt;strong&gt;Caveman Grunt Test&lt;/strong&gt; for clear, effective messaging.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Trust-building&lt;/strong&gt;: Layer in testimonials, reviews, and proof of your product’s value.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Constant iteration&lt;/strong&gt;: Regularly review and update your website to keep it aligned with customer needs and effective SEO strategies.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Experimentation&lt;/strong&gt;: Leverage new channels like podcasting and keep testing to find what works for your business.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;With the right approach, your website can become one of your best salespeople, driving leads and growth. Remember, &lt;strong&gt;building a successful website&lt;/strong&gt; is a long-term strategy that requires patience, experimentation, and consistent improvement.&lt;/p&gt;
&lt;p&gt;Jeb Blount’s bestselling book &lt;a href=&#34;https://www.amazon.com/Fanatical-Prospecting-Jebb-Blount/dp/8126560053/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt;Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling.&lt;/a&gt; is a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting. Download our free Fanatical Prospecting Book Club Guide &lt;a href=&#34;https://salesgravy.com/fanatical-prospecting-book-club-guide/&#34; rel=&#34;nofollow&#34;&gt;HERE.&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 06 Feb 2025 18:30:00 &#43;0000</pubDate>
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                <itunes:title>How to Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)</itunes:title>
                <title>How to Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Zack in Defiance, Ohio, faces a unique challenge that might sound specific at first but is more common than you think: &lt;strong&gt;he can only close a deal if his customer closes a deal of their own first.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;In other words, they must “sell” a project to their own clients before Zack’s solution can come into play. This scenario appears in industries like construction, engineering, software licensing, and more. The conversation with Zack revealed practical strategies you can use to overcome these hurdles and keep your own pipeline healthy.&lt;/p&gt;
&lt;p&gt;Welcome to another &lt;em&gt;Ask Jeb&lt;/em&gt; segment on the Sales Gravy Podcast! I’m Jeb Blount—bestselling author of &lt;em&gt;Fanatical Prospecting&lt;/em&gt;, &lt;em&gt;Objections&lt;/em&gt;, &lt;em&gt;Sales EQ&lt;/em&gt;, and &lt;em&gt;INKED&lt;/em&gt;. In each of these special episodes, we shine a spotlight on &lt;strong&gt;your&lt;/strong&gt; questions, challenges, and roadblocks—offering real-world advice from sales pros who are in the trenches every single day.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-1-recognize-the-real-world-obstacles&#34;&gt;1. Recognize the Real-World Obstacles&lt;/h2&gt;
&lt;p&gt;Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, &lt;strong&gt;their&lt;/strong&gt; success dictates &lt;strong&gt;your&lt;/strong&gt; sale. While it’s easy to be frustrated by this extra layer, it’s crucial to acknowledge a few realities:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Your Customer’s Motivation&lt;/strong&gt;: They’re laser-focused on winning their own deal. Your product or service is secondary—important, but not top of mind until they’re assured of a win.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Lead Time&lt;/strong&gt;: Deals can stretch out because you’re waiting on an entire chain of approvals or external decisions.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Competition&lt;/strong&gt;: If your customers finally land the big deal, they might still shop around to find the best supplier, leaving you in a second round of competition.&lt;/p&gt;
&lt;p&gt;Understanding these pressures helps you empathize with your buyer. It also positions you to offer support in ways that make them want to stick with you—rather than jumping to a competitor at the eleventh hour.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-2-be-a-genuine-partner-not-a-peddler&#34;&gt;2. Be a Genuine Partner, Not a Peddler&lt;/h2&gt;
&lt;p&gt;It’s tempting to keep nudging your buyers with hard-closing tactics, but that rarely works when they haven’t secured their own contract. Instead, pivot to a mindset of &lt;strong&gt;partnership&lt;/strong&gt;:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Build Real Relationships&lt;/strong&gt;&lt;br /&gt;Invest time&lt;a href=&#34;https://salesgravy.com/sell-more-by-putting-buyers-first-feat-carole-mahoney/&#34;&gt; getting to know your buyer&lt;/a&gt; on a personal level. Talk about local sports teams, industry news, or shared hobbies. Real rapport fosters loyalty. When your customer finally wins their deal, they’ll feel comfortable turning to a friend—&lt;em&gt;you&lt;/em&gt;—for the solution they need.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Offer Strategic Expertise&lt;/strong&gt;&lt;br /&gt;If your offering requires complex configurations or specialized knowledge, step in as a consultant. For instance, share best practices on how to optimize a design, or explain how to streamline a process. By helping them present stronger bids or more compelling proposals, you become integral to &lt;em&gt;their&lt;/em&gt; success.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Stay Responsive&lt;/strong&gt;&lt;br /&gt;If they’re scrambling to nail down specifics for a bid, be the easiest person on their call list. Quick turnaround times and thorough answers showcase that you’re a reliable partner. Nobody wants a vendor who goes dark when the pressure is on.&lt;/li&gt;
&lt;/ol&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-3-avoid-becoming-a-quote-factory&#34;&gt;3. Avoid Becoming a “Quote Factory”&lt;/h2&gt;
&lt;p&gt;One of the biggest pitfalls in this scenario is turning into a “quote factory” who does piles of work for prospects who never buy. While it’s true you miss 100% of the shots you don’t take, you also waste valuable hours if you keep shooting at targets that never pan out.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Track Buying History&lt;/strong&gt;&lt;br /&gt;Look at your records: are there customers or accounts for which you consistently provide proposals and &lt;a href=&#34;https://salesgravy.com/the-sunk-cost-fallacy-when-to-walk-away-from-bad-deals/&#34;&gt;never see a sale&lt;/a&gt;? Identify these patterns.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Have Candid Conversations&lt;/strong&gt;&lt;br /&gt;Let them know your time and expertise aren’t free. You’re happy to help, but if they continually choose other suppliers or undercut your prices, you need to reevaluate the partnership. Sometimes, a direct discussion is enough to shift their approach and earn you real business. If not, you can focus on more promising leads.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Prioritize Strategic Deals&lt;/strong&gt;&lt;br /&gt;If you’re caught up producing endless quotes for “long-shot” clients, you’ll lack bandwidth to develop deeper relationships where you can add real value. By focusing your time on viable buyers who have a history of awarding you the deal—or who show strong potential—you improve your overall win probability.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-4-arm-them-to-sell-you-internally&#34;&gt;4. Arm Them to “Sell You” Internally&lt;/h2&gt;
&lt;p&gt;Even if you’re not strictly dealing with a bid environment, many of us rely on champions who must pitch our solutions to higher-ups. They effectively “resell” what we offer inside their organization. To help them succeed:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Provide Clear, Concise Value Propositions&lt;/strong&gt;&lt;br /&gt;Offer bullet-pointed benefits, case studies, and ROI data they can share internally—without overwhelming them. Simplicity wins.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Volunteer Your Presence&lt;/strong&gt;&lt;br /&gt;In some cases, you can join a call or meeting with executives. This direct access gives you a chance to handle objections and demonstrate credibility first-hand.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Check In Without Hovering&lt;/strong&gt;&lt;br /&gt;Balanced follow-up is key. Too many check-ins can feel pushy. Too few and you disappear from their radar. Develop a steady, empathetic cadence that ensures you remain top-of-mind.&lt;/li&gt;
&lt;/ol&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-5-bend-the-win-probability-in-your-favor&#34;&gt;5. Bend the Win Probability in Your Favor&lt;/h2&gt;
&lt;p&gt;Remember, &lt;strong&gt;you don’t control whether your customers win their own deals&lt;/strong&gt;, but you do control your approach to the relationship. If you focus on becoming indispensable, customers will fight to include you when it’s time to deliver.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Stay Price-Competitive, But Don’t Race to the Bottom&lt;/strong&gt;&lt;br /&gt;If your margin is too high, your customer might choose someone else. However, if you’re always the lowest-priced vendor, you risk becoming a commodity. Earn business through value and trust.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Provide Critical Insights&lt;/strong&gt;&lt;br /&gt;If you can highlight cost savings, faster implementation, or greater efficiency—particularly in ways your &lt;a href=&#34;https://salesgravy.com/the-only-strategy-you-need-to-beat-your-competition/&#34;&gt;competitors&lt;/a&gt; haven’t—your customer has a stronger pitch to their client or internal stakeholders.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Expand Your Network&lt;/strong&gt;&lt;br /&gt;Speak with multiple stakeholders. If one contact disappears or the champion moves on, having other relationships in the organization can keep your deal alive.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-6-final-thoughts&#34;&gt;6. Final Thoughts&lt;/h2&gt;
&lt;p&gt;Even if you’re not technically waiting for your customer to sell something first, you often &lt;em&gt;are&lt;/em&gt; relying on someone to champion your cause internally. In both cases, the takeaway is the same: &lt;strong&gt;support your customer, become a trusted advisor, and make sure they see you as vital to their success.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;If you do, when they finally land that contract or secure that budget approval, you’ll be the first person they call. That means less time fighting for scraps and more time closing real, profitable deals.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-have-a-sales-challenge-of-your-own&#34;&gt;&lt;strong&gt;Have a Sales Challenge of Your Own?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you’ve got a question, a snag, or a pressing issue in your sales life, I want to hear about it! Head over to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/ask&#34;&gt;salesgravy.com/ask&lt;/a&gt;&lt;/strong&gt;, fill out the quick form, and one of our amazing producers will reach out to schedule you for an upcoming &lt;em&gt;Ask Jeb&lt;/em&gt; episode.&lt;/p&gt;
&lt;p&gt;In the meantime, remember: when you’re tired, when you’re frustrated, when you’ve had enough—&lt;strong&gt;always make one more call.&lt;/strong&gt; It could be the one that changes everything.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Zack in Defiance, Ohio, faces a unique challenge that might sound specific at first but is more common than you think: <strong>he can only close a deal if his customer closes a deal of their own first.</strong></p>
<p>In other words, they must “sell” a project to their own clients before Zack’s solution can come into play. This scenario appears in industries like construction, engineering, software licensing, and more. The conversation with Zack revealed practical strategies you can use to overcome these hurdles and keep your own pipeline healthy.</p>
<p>Welcome to another <em>Ask Jeb</em> segment on the Sales Gravy Podcast! I’m Jeb Blount—bestselling author of <em>Fanatical Prospecting</em>, <em>Objections</em>, <em>Sales EQ</em>, and <em>INKED</em>. In each of these special episodes, we shine a spotlight on <strong>your</strong> questions, challenges, and roadblocks—offering real-world advice from sales pros who are in the trenches every single day.</p>
<hr/>
<h2 id="h-1-recognize-the-real-world-obstacles">1. Recognize the Real-World Obstacles</h2>
<p>Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, <strong>their</strong> success dictates <strong>your</strong> sale. While it’s easy to be frustrated by this extra layer, it’s crucial to acknowledge a few realities:</p>
<p><strong>— Your Customer’s Motivation</strong>: They’re laser-focused on winning their own deal. Your product or service is secondary—important, but not top of mind until they’re assured of a win.</p>
<p><strong>— Lead Time</strong>: Deals can stretch out because you’re waiting on an entire chain of approvals or external decisions.</p>
<p><strong>— Competition</strong>: If your customers finally land the big deal, they might still shop around to find the best supplier, leaving you in a second round of competition.</p>
<p>Understanding these pressures helps you empathize with your buyer. It also positions you to offer support in ways that make them want to stick with you—rather than jumping to a competitor at the eleventh hour.</p>
<hr/>
<h2 id="h-2-be-a-genuine-partner-not-a-peddler">2. Be a Genuine Partner, Not a Peddler</h2>
<p>It’s tempting to keep nudging your buyers with hard-closing tactics, but that rarely works when they haven’t secured their own contract. Instead, pivot to a mindset of <strong>partnership</strong>:</p>
<ol>
<li><strong>Build Real Relationships</strong><br/>Invest time<a href="https://salesgravy.com/sell-more-by-putting-buyers-first-feat-carole-mahoney/" rel="nofollow"> getting to know your buyer</a> on a personal level. Talk about local sports teams, industry news, or shared hobbies. Real rapport fosters loyalty. When your customer finally wins their deal, they’ll feel comfortable turning to a friend—<em>you</em>—for the solution they need.</li>
<li><strong>Offer Strategic Expertise</strong><br/>If your offering requires complex configurations or specialized knowledge, step in as a consultant. For instance, share best practices on how to optimize a design, or explain how to streamline a process. By helping them present stronger bids or more compelling proposals, you become integral to <em>their</em> success.</li>
<li><strong>Stay Responsive</strong><br/>If they’re scrambling to nail down specifics for a bid, be the easiest person on their call list. Quick turnaround times and thorough answers showcase that you’re a reliable partner. Nobody wants a vendor who goes dark when the pressure is on.</li>
</ol>
<hr/>
<h2 id="h-3-avoid-becoming-a-quote-factory">3. Avoid Becoming a “Quote Factory”</h2>
<p>One of the biggest pitfalls in this scenario is turning into a “quote factory” who does piles of work for prospects who never buy. While it’s true you miss 100% of the shots you don’t take, you also waste valuable hours if you keep shooting at targets that never pan out.</p>
<p><strong>— Track Buying History</strong><br/>Look at your records: are there customers or accounts for which you consistently provide proposals and <a href="https://salesgravy.com/the-sunk-cost-fallacy-when-to-walk-away-from-bad-deals/" rel="nofollow">never see a sale</a>? Identify these patterns.</p>
<p><strong>— Have Candid Conversations</strong><br/>Let them know your time and expertise aren’t free. You’re happy to help, but if they continually choose other suppliers or undercut your prices, you need to reevaluate the partnership. Sometimes, a direct discussion is enough to shift their approach and earn you real business. If not, you can focus on more promising leads.</p>
<p><strong>— Prioritize Strategic Deals</strong><br/>If you’re caught up producing endless quotes for “long-shot” clients, you’ll lack bandwidth to develop deeper relationships where you can add real value. By focusing your time on viable buyers who have a history of awarding you the deal—or who show strong potential—you improve your overall win probability.</p>
<hr/>
<h2 id="h-4-arm-them-to-sell-you-internally">4. Arm Them to “Sell You” Internally</h2>
<p>Even if you’re not strictly dealing with a bid environment, many of us rely on champions who must pitch our solutions to higher-ups. They effectively “resell” what we offer inside their organization. To help them succeed:</p>
<ol>
<li><strong>Provide Clear, Concise Value Propositions</strong><br/>Offer bullet-pointed benefits, case studies, and ROI data they can share internally—without overwhelming them. Simplicity wins.</li>
<li><strong>Volunteer Your Presence</strong><br/>In some cases, you can join a call or meeting with executives. This direct access gives you a chance to handle objections and demonstrate credibility first-hand.</li>
<li><strong>Check In Without Hovering</strong><br/>Balanced follow-up is key. Too many check-ins can feel pushy. Too few and you disappear from their radar. Develop a steady, empathetic cadence that ensures you remain top-of-mind.</li>
</ol>
<hr/>
<h2 id="h-5-bend-the-win-probability-in-your-favor">5. Bend the Win Probability in Your Favor</h2>
<p>Remember, <strong>you don’t control whether your customers win their own deals</strong>, but you do control your approach to the relationship. If you focus on becoming indispensable, customers will fight to include you when it’s time to deliver.</p>
<p><strong>— Stay Price-Competitive, But Don’t Race to the Bottom</strong><br/>If your margin is too high, your customer might choose someone else. However, if you’re always the lowest-priced vendor, you risk becoming a commodity. Earn business through value and trust.</p>
<p><strong>— Provide Critical Insights</strong><br/>If you can highlight cost savings, faster implementation, or greater efficiency—particularly in ways your <a href="https://salesgravy.com/the-only-strategy-you-need-to-beat-your-competition/" rel="nofollow">competitors</a> haven’t—your customer has a stronger pitch to their client or internal stakeholders.</p>
<p><strong>— Expand Your Network</strong><br/>Speak with multiple stakeholders. If one contact disappears or the champion moves on, having other relationships in the organization can keep your deal alive.</p>
<hr/>
<h2 id="h-6-final-thoughts">6. Final Thoughts</h2>
<p>Even if you’re not technically waiting for your customer to sell something first, you often <em>are</em> relying on someone to champion your cause internally. In both cases, the takeaway is the same: <strong>support your customer, become a trusted advisor, and make sure they see you as vital to their success.</strong></p>
<p>If you do, when they finally land that contract or secure that budget approval, you’ll be the first person they call. That means less time fighting for scraps and more time closing real, profitable deals.</p>
<hr/>
<h3 id="h-have-a-sales-challenge-of-your-own"><strong>Have a Sales Challenge of Your Own?</strong></h3>
<p>If you’ve got a question, a snag, or a pressing issue in your sales life, I want to hear about it! Head over to <strong><a href="https://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a></strong>, fill out the quick form, and one of our amazing producers will reach out to schedule you for an upcoming <em>Ask Jeb</em> episode.</p>
<p>In the meantime, remember: when you’re tired, when you’re frustrated, when you’ve had enough—<strong>always make one more call.</strong> It could be the one that changes everything.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Zack in Defiance, Ohio, faces a unique challenge that might sound specific at first but is more common than you think: &lt;strong&gt;he can only close a deal if his customer closes a deal of their own first.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;In other words, they must “sell” a project to their own clients before Zack’s solution can come into play. This scenario appears in industries like construction, engineering, software licensing, and more. The conversation with Zack revealed practical strategies you can use to overcome these hurdles and keep your own pipeline healthy.&lt;/p&gt;
&lt;p&gt;Welcome to another &lt;em&gt;Ask Jeb&lt;/em&gt; segment on the Sales Gravy Podcast! I’m Jeb Blount—bestselling author of &lt;em&gt;Fanatical Prospecting&lt;/em&gt;, &lt;em&gt;Objections&lt;/em&gt;, &lt;em&gt;Sales EQ&lt;/em&gt;, and &lt;em&gt;INKED&lt;/em&gt;. In each of these special episodes, we shine a spotlight on &lt;strong&gt;your&lt;/strong&gt; questions, challenges, and roadblocks—offering real-world advice from sales pros who are in the trenches every single day.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-1-recognize-the-real-world-obstacles&#34;&gt;1. Recognize the Real-World Obstacles&lt;/h2&gt;
&lt;p&gt;Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, &lt;strong&gt;their&lt;/strong&gt; success dictates &lt;strong&gt;your&lt;/strong&gt; sale. While it’s easy to be frustrated by this extra layer, it’s crucial to acknowledge a few realities:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Your Customer’s Motivation&lt;/strong&gt;: They’re laser-focused on winning their own deal. Your product or service is secondary—important, but not top of mind until they’re assured of a win.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Lead Time&lt;/strong&gt;: Deals can stretch out because you’re waiting on an entire chain of approvals or external decisions.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Competition&lt;/strong&gt;: If your customers finally land the big deal, they might still shop around to find the best supplier, leaving you in a second round of competition.&lt;/p&gt;
&lt;p&gt;Understanding these pressures helps you empathize with your buyer. It also positions you to offer support in ways that make them want to stick with you—rather than jumping to a competitor at the eleventh hour.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-2-be-a-genuine-partner-not-a-peddler&#34;&gt;2. Be a Genuine Partner, Not a Peddler&lt;/h2&gt;
&lt;p&gt;It’s tempting to keep nudging your buyers with hard-closing tactics, but that rarely works when they haven’t secured their own contract. Instead, pivot to a mindset of &lt;strong&gt;partnership&lt;/strong&gt;:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Build Real Relationships&lt;/strong&gt;&lt;br/&gt;Invest time&lt;a href=&#34;https://salesgravy.com/sell-more-by-putting-buyers-first-feat-carole-mahoney/&#34; rel=&#34;nofollow&#34;&gt; getting to know your buyer&lt;/a&gt; on a personal level. Talk about local sports teams, industry news, or shared hobbies. Real rapport fosters loyalty. When your customer finally wins their deal, they’ll feel comfortable turning to a friend—&lt;em&gt;you&lt;/em&gt;—for the solution they need.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Offer Strategic Expertise&lt;/strong&gt;&lt;br/&gt;If your offering requires complex configurations or specialized knowledge, step in as a consultant. For instance, share best practices on how to optimize a design, or explain how to streamline a process. By helping them present stronger bids or more compelling proposals, you become integral to &lt;em&gt;their&lt;/em&gt; success.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Stay Responsive&lt;/strong&gt;&lt;br/&gt;If they’re scrambling to nail down specifics for a bid, be the easiest person on their call list. Quick turnaround times and thorough answers showcase that you’re a reliable partner. Nobody wants a vendor who goes dark when the pressure is on.&lt;/li&gt;
&lt;/ol&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-3-avoid-becoming-a-quote-factory&#34;&gt;3. Avoid Becoming a “Quote Factory”&lt;/h2&gt;
&lt;p&gt;One of the biggest pitfalls in this scenario is turning into a “quote factory” who does piles of work for prospects who never buy. While it’s true you miss 100% of the shots you don’t take, you also waste valuable hours if you keep shooting at targets that never pan out.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Track Buying History&lt;/strong&gt;&lt;br/&gt;Look at your records: are there customers or accounts for which you consistently provide proposals and &lt;a href=&#34;https://salesgravy.com/the-sunk-cost-fallacy-when-to-walk-away-from-bad-deals/&#34; rel=&#34;nofollow&#34;&gt;never see a sale&lt;/a&gt;? Identify these patterns.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Have Candid Conversations&lt;/strong&gt;&lt;br/&gt;Let them know your time and expertise aren’t free. You’re happy to help, but if they continually choose other suppliers or undercut your prices, you need to reevaluate the partnership. Sometimes, a direct discussion is enough to shift their approach and earn you real business. If not, you can focus on more promising leads.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Prioritize Strategic Deals&lt;/strong&gt;&lt;br/&gt;If you’re caught up producing endless quotes for “long-shot” clients, you’ll lack bandwidth to develop deeper relationships where you can add real value. By focusing your time on viable buyers who have a history of awarding you the deal—or who show strong potential—you improve your overall win probability.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-4-arm-them-to-sell-you-internally&#34;&gt;4. Arm Them to “Sell You” Internally&lt;/h2&gt;
&lt;p&gt;Even if you’re not strictly dealing with a bid environment, many of us rely on champions who must pitch our solutions to higher-ups. They effectively “resell” what we offer inside their organization. To help them succeed:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Provide Clear, Concise Value Propositions&lt;/strong&gt;&lt;br/&gt;Offer bullet-pointed benefits, case studies, and ROI data they can share internally—without overwhelming them. Simplicity wins.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Volunteer Your Presence&lt;/strong&gt;&lt;br/&gt;In some cases, you can join a call or meeting with executives. This direct access gives you a chance to handle objections and demonstrate credibility first-hand.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Check In Without Hovering&lt;/strong&gt;&lt;br/&gt;Balanced follow-up is key. Too many check-ins can feel pushy. Too few and you disappear from their radar. Develop a steady, empathetic cadence that ensures you remain top-of-mind.&lt;/li&gt;
&lt;/ol&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-5-bend-the-win-probability-in-your-favor&#34;&gt;5. Bend the Win Probability in Your Favor&lt;/h2&gt;
&lt;p&gt;Remember, &lt;strong&gt;you don’t control whether your customers win their own deals&lt;/strong&gt;, but you do control your approach to the relationship. If you focus on becoming indispensable, customers will fight to include you when it’s time to deliver.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Stay Price-Competitive, But Don’t Race to the Bottom&lt;/strong&gt;&lt;br/&gt;If your margin is too high, your customer might choose someone else. However, if you’re always the lowest-priced vendor, you risk becoming a commodity. Earn business through value and trust.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Provide Critical Insights&lt;/strong&gt;&lt;br/&gt;If you can highlight cost savings, faster implementation, or greater efficiency—particularly in ways your &lt;a href=&#34;https://salesgravy.com/the-only-strategy-you-need-to-beat-your-competition/&#34; rel=&#34;nofollow&#34;&gt;competitors&lt;/a&gt; haven’t—your customer has a stronger pitch to their client or internal stakeholders.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Expand Your Network&lt;/strong&gt;&lt;br/&gt;Speak with multiple stakeholders. If one contact disappears or the champion moves on, having other relationships in the organization can keep your deal alive.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-6-final-thoughts&#34;&gt;6. Final Thoughts&lt;/h2&gt;
&lt;p&gt;Even if you’re not technically waiting for your customer to sell something first, you often &lt;em&gt;are&lt;/em&gt; relying on someone to champion your cause internally. In both cases, the takeaway is the same: &lt;strong&gt;support your customer, become a trusted advisor, and make sure they see you as vital to their success.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;If you do, when they finally land that contract or secure that budget approval, you’ll be the first person they call. That means less time fighting for scraps and more time closing real, profitable deals.&lt;/p&gt;
&lt;hr/&gt;
&lt;h3 id=&#34;h-have-a-sales-challenge-of-your-own&#34;&gt;&lt;strong&gt;Have a Sales Challenge of Your Own?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If you’ve got a question, a snag, or a pressing issue in your sales life, I want to hear about it! Head over to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt;&lt;/strong&gt;, fill out the quick form, and one of our amazing producers will reach out to schedule you for an upcoming &lt;em&gt;Ask Jeb&lt;/em&gt; episode.&lt;/p&gt;
&lt;p&gt;In the meantime, remember: when you’re tired, when you’re frustrated, when you’ve had enough—&lt;strong&gt;always make one more call.&lt;/strong&gt; It could be the one that changes everything.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-sell-to-my-customer-when-they-need-to-sell-to-their-customer-first-ask-jeb/</link>
                <pubDate>Tue, 04 Feb 2025 23:30:00 &#43;0000</pubDate>
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                <itunes:title>How to Embrace Conflict in Sales feat. Brian Parsley</itunes:title>
                <title>How to Embrace Conflict in Sales feat. Brian Parsley</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Insights into embracing conflict, staying mindful, battling internal doubt, and communicating effectively from motivational speaker and co-founder of The Constance Group Brian Parsley.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-key-takeaways&#34;&gt;&lt;strong&gt;Key Takeaways&lt;/strong&gt;&lt;/h2&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Conflict Isn’t the Enemy&lt;/strong&gt;: Whether it’s internal (“me-me”) or between you and others, conflict can be a catalyst for growth if handled with empathy and awareness.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Self-Awareness Is Critical&lt;/strong&gt;: Recognize when you’re slipping into negative self-talk or procrastination. Do one uncomfortable thing on purpose to regain momentum.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Mindfulness Works&lt;/strong&gt;: A short pause before responding can prevent knee-jerk reactions and help you focus on problem-solving instead of point-scoring.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Communication Styles Differ&lt;/strong&gt;: Tailor your approach to the other person’s style, and clarify misunderstandings by asking what they actually heard.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Find a Coach or Mentor&lt;/strong&gt;: Don’t underestimate the value of someone else’s perspective. A coach sees the “swing flaws” in your sales approach that you might never notice on your own.&lt;/li&gt;
&lt;/ol&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=2049xdXQ5Ac
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-conflict-is-everywhere-in-sales&#34;&gt;&lt;strong&gt;Why Conflict Is Everywhere in Sales&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales is an inherently conflict-laden profession. You’re asking people for time and resources, you’re persuading them to make decisions, and you’re often balancing multiple interests—your client’s, your company’s, and your own. The tension stems from:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Negotiations&lt;/strong&gt; with buyers who might have competing priorities.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Internal pressures&lt;/strong&gt; from bosses or teammates who expect certain results.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Personal conflicts&lt;/strong&gt; within yourself — especially if you’re unsure of your own capabilities.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-the-three-types-of-conflict&#34;&gt;&lt;strong&gt;The Three Types of Conflict&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Conflict can be broken down into three categories:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Me vs. You Conflict&lt;/strong&gt; – Disagreements between individuals (customers, peers, bosses).&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Me vs. Job Conflict&lt;/strong&gt; – Situations where your personal values clash with your job role or tasks.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Me vs. Me Conflict&lt;/strong&gt; – Internal struggles, such as procrastination or fear of failure.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;The“me vs. me” conflict might be the most insidious, because it can sabotage your motivation, self-esteem, and willingness to accept feedback.&amp;#160;&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-me-me-conflict-your-biggest-obstacle&#34;&gt;&lt;strong&gt;The “Me-Me” Conflict: Your Biggest Obstacle&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Many sales professionals fail because they lose the internal battle with themselves in “me-me” conflict. They know they should spend an extra hour prospecting, turn off the TV a little earlier for a fresh start the next morning, or follow up diligently with new leads. Yet, fear of failure or simple inertia holds them back.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-how-me-me-conflict-snowballs&#34;&gt;&lt;strong&gt;How “Me-Me” Conflict Snowballs&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Letting small tasks slip—like hitting the snooze button or blowing off a follow-up call—quickly turns into a domino effect:&lt;/p&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;You skip a small task or ignore a responsibility.&lt;/li&gt;
&lt;li&gt;Guilt or anxiety sets in, making you more emotionally reactive.&lt;/li&gt;
&lt;li&gt;This emotional reaction, often anger or irritability, spills over into other areas of your life—leading to more conflict, and sometimes even lower productivity.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-overcoming-internal-doubts-through-awareness&#34;&gt;&lt;strong&gt;Overcoming Internal Doubts Through Awareness&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The ultimate tool&amp;#160; to combat negative self-talk and “me-me” conflict is &lt;strong&gt;awareness&lt;/strong&gt;. Here’s a simple yet powerful strategy: &lt;strong&gt;do something uncomfortable on purpose&lt;/strong&gt;, &lt;strong&gt;like making a difficult prospecting call.&lt;/strong&gt; By choosing the harder path in small, manageable increments, you train your brain to seek out the &lt;em&gt;dopamine&lt;/em&gt; rush of achieving a win. Each small success can become addictive—in the best way—helping you build the self-confidence to tackle bigger challenges.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Practical Tip:&lt;/strong&gt;When you notice you’re about to avoid something important—like a call block—stop and say, “This is hard, but I’m doing it anyway.” That small statement of intent can be enough to reset your mindset for action.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-self-talk-shapes-your-sales-results&#34;&gt;&lt;strong&gt;Why Self-Talk Shapes Your Sales Results&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In sales, negative self-talk is especially damaging because of the constant rejection and fast-paced environment. One bad day can lead to a downward spiral:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; One lost deal&lt;/strong&gt; leads to “I’m not good enough.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; One tough call&lt;/strong&gt; leads to “They’ll never buy from me.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; One missed quota&lt;/strong&gt; leads to “I’m going to fail.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Bottom line:&lt;/strong&gt; Self-talk matters. The real measure of your success in sales often lies between your ears. If you speak kindly and honestly to yourself, and allow for vulnerability, you’ll have a far easier time letting go of fears and focusing on solutions.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-me-you-conflict-turning-tension-into-a-win-win&#34;&gt;&lt;strong&gt;Me-You Conflict: Turning Tension into a Win-Win&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;While internal conflict can sabotage sales careers from within, &lt;strong&gt;“me-you” conflict&lt;/strong&gt; is equally prevalent—whether it’s with a boss, a coworker, or a spouse. Some communication styles are naturally more direct, while others are more cautious and relationship-oriented. In many organizations, leaders and reps clash simply because they have different default modes of interacting.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-how-to-resolve-me-you-conflict&#34;&gt;&lt;strong&gt;How to Resolve Me-You Conflict&lt;/strong&gt;&lt;/h3&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Start with Empathy&lt;/strong&gt;: Recognize the other person’s communication style. If they’re more reserved, ease into sensitive topics. If they’re a high-energy type, be ready for rapid-fire conversation.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Overreact, Then Respond, Then Recover&lt;/strong&gt;: This might sound counterintuitive, but by initially “overreacting” in a positive, empathetic way—“Oh my goodness, I’m so sorry this happened!”—you invite the other person to calm down and reassure you it’s not that big a deal.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Argue from Their Perspective&lt;/strong&gt;: Even if you believe you’re right, try to make a case for the other person’s position. It helps you see the flaws in your own argument and fosters empathy.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-building-a-culture-of-communication-in-your-team&#34;&gt;&lt;strong&gt;Building a Culture of Communication in Your Team&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Conflict resolution is at the heart of building a positive organizational culture. If you want your team to thrive, you need to encourage open communication and teach employees how to handle tension productively. This is especially critical in sales, where reps face an onslaught of customer objections and internal performance pressures.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Practical Strategies for Leaders&lt;/strong&gt;:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Positive-Framing Technique&lt;/strong&gt;: Start a tough conversation by reinforcing your respect for the other person. Then address the specific issue or behavior that needs to change, and end by reaffirming the person’s value.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Seek Feedback&lt;/strong&gt;: After giving instructions in a meeting, ask, “What did you hear me say?” This clarifies misunderstandings and reduces errors down the line.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8212; Hire and Reward Coaching&lt;/strong&gt;: A coaching culture within sales teams can defuse conflict before it escalates. If your people know they’ll receive—and are expected to give—constructive feedback, “me-you” conflict becomes less personal and more about mutual growth.&lt;/p&gt;
&lt;p&gt;Ultimately, conflict is unavoidable in sales. The real question is whether you’ll allow it to derail your goals, or use it as a chance to deepen relationships, refine your technique, and grow as a professional. With the right tools, training, and mindset, you can turn every disagreement or challenge into a stepping stone toward higher performance and success.&lt;/p&gt;
&lt;p&gt;Learn more about how to avoid “you-me” conflicts over email by reading our blog &lt;a href=&#34;https://salesgravy.com/dont-let-email-ruin-your-work-relationships/&#34;&gt;“How Email Can Sabotage Our Work Relationships”&lt;/a&gt; by Rick Kirschner, author of “How to Click with People.”&lt;/p&gt;
&lt;figure class=&#34;wp-block-embed is-type-wp-embed is-provider-sales-gravy-sales-training-sales-consulting-sales-coaching wp-block-embed-sales-gravy-sales-training-sales-consulting-sales-coaching&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://salesgravy.com/effective-sales-managers-embrace-conflict/
&lt;/div&gt;
&lt;/figure&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://www.youtube.com/watch?v=JffemCMeDQI
&lt;/div&gt;
&lt;/figure&gt;
&lt;figure class=&#34;wp-block-embed is-type-wp-embed is-provider-sales-gravy-sales-training-sales-consulting-sales-coaching wp-block-embed-sales-gravy-sales-training-sales-consulting-sales-coaching&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://salesgravy.com/remove-negativity-from-your-life-in-90-days/
&lt;/div&gt;
&lt;/figure&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>Insights into embracing conflict, staying mindful, battling internal doubt, and communicating effectively from motivational speaker and co-founder of The Constance Group Brian Parsley.</p>
<h2 id="h-key-takeaways"><strong>Key Takeaways</strong></h2>
<ol>
<li><strong>Conflict Isn’t the Enemy</strong>: Whether it’s internal (“me-me”) or between you and others, conflict can be a catalyst for growth if handled with empathy and awareness.</li>
<li><strong>Self-Awareness Is Critical</strong>: Recognize when you’re slipping into negative self-talk or procrastination. Do one uncomfortable thing on purpose to regain momentum.</li>
<li><strong>Mindfulness Works</strong>: A short pause before responding can prevent knee-jerk reactions and help you focus on problem-solving instead of point-scoring.</li>
<li><strong>Communication Styles Differ</strong>: Tailor your approach to the other person’s style, and clarify misunderstandings by asking what they actually heard.</li>
<li><strong>Find a Coach or Mentor</strong>: Don’t underestimate the value of someone else’s perspective. A coach sees the “swing flaws” in your sales approach that you might never notice on your own.</li>
</ol>
<figure>
<div>
https://www.youtube.com/watch?v=2049xdXQ5Ac
</div>
</figure>
<h2 id="h-why-conflict-is-everywhere-in-sales"><strong>Why Conflict Is Everywhere in Sales</strong></h2>
<p>Sales is an inherently conflict-laden profession. You’re asking people for time and resources, you’re persuading them to make decisions, and you’re often balancing multiple interests—your client’s, your company’s, and your own. The tension stems from:</p>
<p><strong>— Negotiations</strong> with buyers who might have competing priorities.</p>
<p><strong>— Internal pressures</strong> from bosses or teammates who expect certain results.</p>
<p><strong>— Personal conflicts</strong> within yourself — especially if you’re unsure of your own capabilities.</p>
<h3 id="h-the-three-types-of-conflict"><strong>The Three Types of Conflict</strong></h3>
<p>Conflict can be broken down into three categories:</p>
<ol>
<li><strong>Me vs. You Conflict</strong> – Disagreements between individuals (customers, peers, bosses).</li>
<li><strong>Me vs. Job Conflict</strong> – Situations where your personal values clash with your job role or tasks.</li>
<li><strong>Me vs. Me Conflict</strong> – Internal struggles, such as procrastination or fear of failure.</li>
</ol>
<p>The“me vs. me” conflict might be the most insidious, because it can sabotage your motivation, self-esteem, and willingness to accept feedback. </p>
<h2 id="h-the-me-me-conflict-your-biggest-obstacle"><strong>The “Me-Me” Conflict: Your Biggest Obstacle</strong></h2>
<p>Many sales professionals fail because they lose the internal battle with themselves in “me-me” conflict. They know they should spend an extra hour prospecting, turn off the TV a little earlier for a fresh start the next morning, or follow up diligently with new leads. Yet, fear of failure or simple inertia holds them back.</p>
<h3 id="h-how-me-me-conflict-snowballs"><strong>How “Me-Me” Conflict Snowballs</strong></h3>
<p>Letting small tasks slip—like hitting the snooze button or blowing off a follow-up call—quickly turns into a domino effect:</p>
<ol>
<li>You skip a small task or ignore a responsibility.</li>
<li>Guilt or anxiety sets in, making you more emotionally reactive.</li>
<li>This emotional reaction, often anger or irritability, spills over into other areas of your life—leading to more conflict, and sometimes even lower productivity.</li>
</ol>
<h2 id="h-overcoming-internal-doubts-through-awareness"><strong>Overcoming Internal Doubts Through Awareness</strong></h2>
<p>The ultimate tool  to combat negative self-talk and “me-me” conflict is <strong>awareness</strong>. Here’s a simple yet powerful strategy: <strong>do something uncomfortable on purpose</strong>, <strong>like making a difficult prospecting call.</strong> By choosing the harder path in small, manageable increments, you train your brain to seek out the <em>dopamine</em> rush of achieving a win. Each small success can become addictive—in the best way—helping you build the self-confidence to tackle bigger challenges.</p>
<p><strong>Practical Tip:</strong>When you notice you’re about to avoid something important—like a call block—stop and say, “This is hard, but I’m doing it anyway.” That small statement of intent can be enough to reset your mindset for action.</p>
<h2 id="h-why-self-talk-shapes-your-sales-results"><strong>Why Self-Talk Shapes Your Sales Results</strong></h2>
<p>In sales, negative self-talk is especially damaging because of the constant rejection and fast-paced environment. One bad day can lead to a downward spiral:</p>
<p><strong>— One lost deal</strong> leads to “I’m not good enough.”</p>
<p><strong>— One tough call</strong> leads to “They’ll never buy from me.”</p>
<p><strong>— One missed quota</strong> leads to “I’m going to fail.”</p>
<p><strong>Bottom line:</strong> Self-talk matters. The real measure of your success in sales often lies between your ears. If you speak kindly and honestly to yourself, and allow for vulnerability, you’ll have a far easier time letting go of fears and focusing on solutions.</p>
<h2 id="h-me-you-conflict-turning-tension-into-a-win-win"><strong>Me-You Conflict: Turning Tension into a Win-Win</strong></h2>
<p>While internal conflict can sabotage sales careers from within, <strong>“me-you” conflict</strong> is equally prevalent—whether it’s with a boss, a coworker, or a spouse. Some communication styles are naturally more direct, while others are more cautious and relationship-oriented. In many organizations, leaders and reps clash simply because they have different default modes of interacting.</p>
<h3 id="h-how-to-resolve-me-you-conflict"><strong>How to Resolve Me-You Conflict</strong></h3>
<ol>
<li><strong>Start with Empathy</strong>: Recognize the other person’s communication style. If they’re more reserved, ease into sensitive topics. If they’re a high-energy type, be ready for rapid-fire conversation.</li>
<li><strong>Overreact, Then Respond, Then Recover</strong>: This might sound counterintuitive, but by initially “overreacting” in a positive, empathetic way—“Oh my goodness, I’m so sorry this happened!”—you invite the other person to calm down and reassure you it’s not that big a deal.</li>
<li><strong>Argue from Their Perspective</strong>: Even if you believe you’re right, try to make a case for the other person’s position. It helps you see the flaws in your own argument and fosters empathy.</li>
</ol>
<h2 id="h-building-a-culture-of-communication-in-your-team"><strong>Building a Culture of Communication in Your Team</strong></h2>
<p>Conflict resolution is at the heart of building a positive organizational culture. If you want your team to thrive, you need to encourage open communication and teach employees how to handle tension productively. This is especially critical in sales, where reps face an onslaught of customer objections and internal performance pressures.</p>
<p><strong>Practical Strategies for Leaders</strong>:</p>
<p><strong>— Positive-Framing Technique</strong>: Start a tough conversation by reinforcing your respect for the other person. Then address the specific issue or behavior that needs to change, and end by reaffirming the person’s value.</p>
<p><strong>— Seek Feedback</strong>: After giving instructions in a meeting, ask, “What did you hear me say?” This clarifies misunderstandings and reduces errors down the line.</p>
<p><strong>— Hire and Reward Coaching</strong>: A coaching culture within sales teams can defuse conflict before it escalates. If your people know they’ll receive—and are expected to give—constructive feedback, “me-you” conflict becomes less personal and more about mutual growth.</p>
<p>Ultimately, conflict is unavoidable in sales. The real question is whether you’ll allow it to derail your goals, or use it as a chance to deepen relationships, refine your technique, and grow as a professional. With the right tools, training, and mindset, you can turn every disagreement or challenge into a stepping stone toward higher performance and success.</p>
<p>Learn more about how to avoid “you-me” conflicts over email by reading our blog <a href="https://salesgravy.com/dont-let-email-ruin-your-work-relationships/" rel="nofollow">“How Email Can Sabotage Our Work Relationships”</a> by Rick Kirschner, author of “How to Click with People.”</p>
<figure>
<div>
https://salesgravy.com/effective-sales-managers-embrace-conflict/
</div>
</figure>
<figure>
<div>
https://www.youtube.com/watch?v=JffemCMeDQI
</div>
</figure>
<figure>
<div>
https://salesgravy.com/remove-negativity-from-your-life-in-90-days/
</div>
</figure><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;Insights into embracing conflict, staying mindful, battling internal doubt, and communicating effectively from motivational speaker and co-founder of The Constance Group Brian Parsley.&lt;/p&gt;
&lt;h2 id=&#34;h-key-takeaways&#34;&gt;&lt;strong&gt;Key Takeaways&lt;/strong&gt;&lt;/h2&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Conflict Isn’t the Enemy&lt;/strong&gt;: Whether it’s internal (“me-me”) or between you and others, conflict can be a catalyst for growth if handled with empathy and awareness.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Self-Awareness Is Critical&lt;/strong&gt;: Recognize when you’re slipping into negative self-talk or procrastination. Do one uncomfortable thing on purpose to regain momentum.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Mindfulness Works&lt;/strong&gt;: A short pause before responding can prevent knee-jerk reactions and help you focus on problem-solving instead of point-scoring.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Communication Styles Differ&lt;/strong&gt;: Tailor your approach to the other person’s style, and clarify misunderstandings by asking what they actually heard.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Find a Coach or Mentor&lt;/strong&gt;: Don’t underestimate the value of someone else’s perspective. A coach sees the “swing flaws” in your sales approach that you might never notice on your own.&lt;/li&gt;
&lt;/ol&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=2049xdXQ5Ac
&lt;/div&gt;
&lt;/figure&gt;
&lt;h2 id=&#34;h-why-conflict-is-everywhere-in-sales&#34;&gt;&lt;strong&gt;Why Conflict Is Everywhere in Sales&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sales is an inherently conflict-laden profession. You’re asking people for time and resources, you’re persuading them to make decisions, and you’re often balancing multiple interests—your client’s, your company’s, and your own. The tension stems from:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Negotiations&lt;/strong&gt; with buyers who might have competing priorities.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Internal pressures&lt;/strong&gt; from bosses or teammates who expect certain results.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Personal conflicts&lt;/strong&gt; within yourself — especially if you’re unsure of your own capabilities.&lt;/p&gt;
&lt;h3 id=&#34;h-the-three-types-of-conflict&#34;&gt;&lt;strong&gt;The Three Types of Conflict&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Conflict can be broken down into three categories:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Me vs. You Conflict&lt;/strong&gt; – Disagreements between individuals (customers, peers, bosses).&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Me vs. Job Conflict&lt;/strong&gt; – Situations where your personal values clash with your job role or tasks.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Me vs. Me Conflict&lt;/strong&gt; – Internal struggles, such as procrastination or fear of failure.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;The“me vs. me” conflict might be the most insidious, because it can sabotage your motivation, self-esteem, and willingness to accept feedback. &lt;/p&gt;
&lt;h2 id=&#34;h-the-me-me-conflict-your-biggest-obstacle&#34;&gt;&lt;strong&gt;The “Me-Me” Conflict: Your Biggest Obstacle&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Many sales professionals fail because they lose the internal battle with themselves in “me-me” conflict. They know they should spend an extra hour prospecting, turn off the TV a little earlier for a fresh start the next morning, or follow up diligently with new leads. Yet, fear of failure or simple inertia holds them back.&lt;/p&gt;
&lt;h3 id=&#34;h-how-me-me-conflict-snowballs&#34;&gt;&lt;strong&gt;How “Me-Me” Conflict Snowballs&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Letting small tasks slip—like hitting the snooze button or blowing off a follow-up call—quickly turns into a domino effect:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;You skip a small task or ignore a responsibility.&lt;/li&gt;
&lt;li&gt;Guilt or anxiety sets in, making you more emotionally reactive.&lt;/li&gt;
&lt;li&gt;This emotional reaction, often anger or irritability, spills over into other areas of your life—leading to more conflict, and sometimes even lower productivity.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-overcoming-internal-doubts-through-awareness&#34;&gt;&lt;strong&gt;Overcoming Internal Doubts Through Awareness&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The ultimate tool  to combat negative self-talk and “me-me” conflict is &lt;strong&gt;awareness&lt;/strong&gt;. Here’s a simple yet powerful strategy: &lt;strong&gt;do something uncomfortable on purpose&lt;/strong&gt;, &lt;strong&gt;like making a difficult prospecting call.&lt;/strong&gt; By choosing the harder path in small, manageable increments, you train your brain to seek out the &lt;em&gt;dopamine&lt;/em&gt; rush of achieving a win. Each small success can become addictive—in the best way—helping you build the self-confidence to tackle bigger challenges.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Practical Tip:&lt;/strong&gt;When you notice you’re about to avoid something important—like a call block—stop and say, “This is hard, but I’m doing it anyway.” That small statement of intent can be enough to reset your mindset for action.&lt;/p&gt;
&lt;h2 id=&#34;h-why-self-talk-shapes-your-sales-results&#34;&gt;&lt;strong&gt;Why Self-Talk Shapes Your Sales Results&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;In sales, negative self-talk is especially damaging because of the constant rejection and fast-paced environment. One bad day can lead to a downward spiral:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— One lost deal&lt;/strong&gt; leads to “I’m not good enough.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— One tough call&lt;/strong&gt; leads to “They’ll never buy from me.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— One missed quota&lt;/strong&gt; leads to “I’m going to fail.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Bottom line:&lt;/strong&gt; Self-talk matters. The real measure of your success in sales often lies between your ears. If you speak kindly and honestly to yourself, and allow for vulnerability, you’ll have a far easier time letting go of fears and focusing on solutions.&lt;/p&gt;
&lt;h2 id=&#34;h-me-you-conflict-turning-tension-into-a-win-win&#34;&gt;&lt;strong&gt;Me-You Conflict: Turning Tension into a Win-Win&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;While internal conflict can sabotage sales careers from within, &lt;strong&gt;“me-you” conflict&lt;/strong&gt; is equally prevalent—whether it’s with a boss, a coworker, or a spouse. Some communication styles are naturally more direct, while others are more cautious and relationship-oriented. In many organizations, leaders and reps clash simply because they have different default modes of interacting.&lt;/p&gt;
&lt;h3 id=&#34;h-how-to-resolve-me-you-conflict&#34;&gt;&lt;strong&gt;How to Resolve Me-You Conflict&lt;/strong&gt;&lt;/h3&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Start with Empathy&lt;/strong&gt;: Recognize the other person’s communication style. If they’re more reserved, ease into sensitive topics. If they’re a high-energy type, be ready for rapid-fire conversation.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Overreact, Then Respond, Then Recover&lt;/strong&gt;: This might sound counterintuitive, but by initially “overreacting” in a positive, empathetic way—“Oh my goodness, I’m so sorry this happened!”—you invite the other person to calm down and reassure you it’s not that big a deal.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Argue from Their Perspective&lt;/strong&gt;: Even if you believe you’re right, try to make a case for the other person’s position. It helps you see the flaws in your own argument and fosters empathy.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&#34;h-building-a-culture-of-communication-in-your-team&#34;&gt;&lt;strong&gt;Building a Culture of Communication in Your Team&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Conflict resolution is at the heart of building a positive organizational culture. If you want your team to thrive, you need to encourage open communication and teach employees how to handle tension productively. This is especially critical in sales, where reps face an onslaught of customer objections and internal performance pressures.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Practical Strategies for Leaders&lt;/strong&gt;:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Positive-Framing Technique&lt;/strong&gt;: Start a tough conversation by reinforcing your respect for the other person. Then address the specific issue or behavior that needs to change, and end by reaffirming the person’s value.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Seek Feedback&lt;/strong&gt;: After giving instructions in a meeting, ask, “What did you hear me say?” This clarifies misunderstandings and reduces errors down the line.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;— Hire and Reward Coaching&lt;/strong&gt;: A coaching culture within sales teams can defuse conflict before it escalates. If your people know they’ll receive—and are expected to give—constructive feedback, “me-you” conflict becomes less personal and more about mutual growth.&lt;/p&gt;
&lt;p&gt;Ultimately, conflict is unavoidable in sales. The real question is whether you’ll allow it to derail your goals, or use it as a chance to deepen relationships, refine your technique, and grow as a professional. With the right tools, training, and mindset, you can turn every disagreement or challenge into a stepping stone toward higher performance and success.&lt;/p&gt;
&lt;p&gt;Learn more about how to avoid “you-me” conflicts over email by reading our blog &lt;a href=&#34;https://salesgravy.com/dont-let-email-ruin-your-work-relationships/&#34; rel=&#34;nofollow&#34;&gt;“How Email Can Sabotage Our Work Relationships”&lt;/a&gt; by Rick Kirschner, author of “How to Click with People.”&lt;/p&gt;
&lt;figure&gt;
&lt;div&gt;
https://salesgravy.com/effective-sales-managers-embrace-conflict/
&lt;/div&gt;
&lt;/figure&gt;
&lt;figure&gt;
&lt;div&gt;
https://www.youtube.com/watch?v=JffemCMeDQI
&lt;/div&gt;
&lt;/figure&gt;
&lt;figure&gt;
&lt;div&gt;
https://salesgravy.com/remove-negativity-from-your-life-in-90-days/
&lt;/div&gt;
&lt;/figure&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <pubDate>Thu, 30 Jan 2025 18:00:17 &#43;0000</pubDate>
                <itunes:duration>2208</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>How to Motivate Salespeople to Prospect Consistently (Ask Jeb)</itunes:title>
                <title>How to Motivate Salespeople to Prospect Consistently (Ask Jeb)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;If you’ve been banging your head against the wall trying to get your team (or yourself!) to prospect consistently, these tips are for you.&lt;/p&gt;
&lt;p&gt;In this episode, I answer a question from Paul in Rancho Cucamonga, Calif., who’s building and leading a remote sales team in the logistics industry and needs to find a way to get his salespeople to prospect consistently .&lt;/p&gt;
&lt;p&gt;Then I tackle a follow-up question from a sales leader at one of our live events on how to keep his salespeople motivated to prospect every day.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-paul-s-challenge-driving-consistent-prospecting-call-blocks&#34;&gt;&lt;strong&gt;Paul’s Challenge: Driving Consistent Prospecting Call Blocks&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Paul leads a medium-sized logistics company with reps spread out in California, Utah, and El Salvador. He’s already done a great job by running a book club around my book, &lt;em&gt;Fanatical Prospecting&lt;/em&gt;, but he needed practical tips for ensuring his team actually implements daily call blocks. Here’s the advice I shared:&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-make-prospecting-a-daily-conversation&#34;&gt;&lt;strong&gt;Make Prospecting a Daily Conversation&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;As a leader, you need to talk about prospecting every single day. Yes, you’ll feel like a broken record, but that repetition is crucial for &lt;a href=&#34;https://salesgravy.com/coaching-performance-on-the-sales-floor/&#34;&gt;setting expectations&lt;/a&gt;.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-show-up-for-the-call-blocks&#34;&gt;&lt;strong&gt;“Show Up” for the Call Blocks&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If your team was all in one building, you’d simply gather them on the sales floor and power through. Remotely, you can replicate this by scheduling a set time (e.g., 8:00 a.m. PT) and getting everyone on a video call.&lt;/p&gt;
&lt;p&gt;You can’t stand next to them physically, but you can still see them, and they can see you. It’s social pressure &lt;em&gt;and&lt;/em&gt; moral support rolled into one.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-run-high-intensity-sprints-hips&#34;&gt;&lt;strong&gt;Run High-Intensity Sprints (HIPS)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Instead of asking for hours of uninterrupted calling, break it into short bursts—10, 15, or 20-minute sprints. Let them pause to catch their breath, then go again. Keep a virtual whiteboard and &lt;a href=&#34;https://salesgravy.com/how-to-use-data-and-the-right-tools-to-build-your-sales-plan-ask-jeb/&#34;&gt;track dials, contacts, and appointments&lt;/a&gt; in real time. Make it fun and competitive.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-overcome-the-complaints&#34;&gt;&lt;strong&gt;Overcome the Complaints&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Reps might moan about being “micromanaged,” but if you keep it fun and energetic, they’ll often appreciate the structure. Focus on results, not just the dials.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-question-how-do-i-motivate-my-salespeople-to-keep-prospecting&#34;&gt;&lt;strong&gt;Question: How Do I Motivate My Salespeople to Keep Prospecting?&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;We also addressed a question from a leader who was attending one of our &lt;a href=&#34;https://salesgravy.com/live&#34;&gt;Sales Gravy Live&lt;/a&gt; events. Their team struggles to maintain high call numbers consistently. They might hit 100 dials a day for three days, then crash back down. The sales leader asked: &lt;em&gt;“How do we keep our reps pumped for prospecting?”&lt;/em&gt;&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-here-s-the-reality-check&#34;&gt;&lt;strong&gt;Here’s the Reality Check&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Nobody Truly “Loves” Prospecting: &lt;/strong&gt;Prospecting &lt;em&gt;is&lt;/em&gt; hard, and most of us won’t naturally get excited about it. But we do get excited about closing deals, landing appointments, and hitting our numbers.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You Must Be a Teflon Sales Leader: &lt;/strong&gt;Stay relentlessly focused on prospecting, day in and day out. The moment you relax your standards, the team will follow suit. If you don’t treat prospecting as a top priority, neither will they. Be like teflon: no excuses stick.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Lead by Example&lt;/strong&gt;&lt;br /&gt;Get out on the “floor” (or on the Zoom call) and make calls with them. Don’t hide in your office. When they see you doing the work, they’ll know you mean business.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Use the Power of HIPS&lt;/strong&gt;&lt;br /&gt;Those &lt;a href=&#34;https://salesgravy.com/the-work-compression-model-trading-productivity-for-time/&#34;&gt;high-intensity sprints&lt;/a&gt; work just as well here. Run “power hours” with quick breaks in between and track your team’s progress publicly.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-leading-prospecting-activity-is-an-infinite-game&#34;&gt;&lt;strong&gt;Leading Prospecting Activity Is an Infinite Game&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let’s face it: prospecting is often &lt;a href=&#34;https://salesgravy.com/prospecting-sucks-but-it-doesnt-have-to/&#34;&gt;the least-liked activity&lt;/a&gt; in sales. It’s easy to push aside because it involves repeated rejection, logistical juggling, and tight discipline. Yet it’s the lifeblood of any thriving pipeline—no prospecting, no leads, no deals, no revenue.&lt;/p&gt;
&lt;p&gt;And if you have a &lt;em&gt;remote&lt;/em&gt; team, like Paul does, you’re dealing with additional hurdles: time zones, limited supervision, and diminished peer pressure. It’s all too easy for your reps to skip their “call block” if you’re not right there to keep them accountable.&lt;/p&gt;
&lt;p&gt;As a sales leader, you can’t just “fix” prospecting once and forget about it. The moment you move on, your team will start slacking. You have to show up, be present, keep the energy up, and run those call blocks &lt;em&gt;every day&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;There’s no shortcut, but with the right structure, accountability, and mindset, you’ll maintain a &lt;em&gt;full&lt;/em&gt; pipeline and keep hitting those targets—even if your team is spread across the globe.&lt;/p&gt;
&lt;h3 class=&#34;wp-block-heading&#34; id=&#34;h-key-takeaways&#34;&gt;&lt;strong&gt;Key Takeaways&lt;/strong&gt;&lt;/h3&gt;
&lt;ol class=&#34;wp-block-list&#34;&gt;
&lt;li&gt;&lt;strong&gt;Make Prospecting Non-Negotiable: &lt;/strong&gt;If it’s not a core daily priority for you, it won’t be for your team.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use Technology to Close the Remote Gap: &lt;/strong&gt;Schedule video call blocks, share screens, or split into breakout rooms. Presence leads to productivity.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Short, Intense Bursts Outperform Marathon Sessions: &lt;/strong&gt;Quick sprints keep energy high and reduce mental fatigue.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Accept That Prospecting “Isn’t Fun”—But Necessary: &lt;/strong&gt;Stop waiting for everyone to be “excited.” Focus on discipline and wins will follow.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Lead From the Front: &lt;/strong&gt;Consistency in your message and your personal involvement is everything.&lt;/li&gt;
&lt;/ol&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;&lt;strong&gt;Want to Be on the Show? &lt;/strong&gt;If you’ve got a burning question about prospecting, sales leadership, or closing deals, I want to hear from you! Head over to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/ask&#34;&gt;salesgravy.com/ask&lt;/a&gt;&lt;/strong&gt;, fill out the form, and one of our awesome producers will reach out to schedule you on a future episode of &lt;em&gt;Ask Jeb&lt;/em&gt;.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>If you’ve been banging your head against the wall trying to get your team (or yourself!) to prospect consistently, these tips are for you.</p>
<p>In this episode, I answer a question from Paul in Rancho Cucamonga, Calif., who’s building and leading a remote sales team in the logistics industry and needs to find a way to get his salespeople to prospect consistently .</p>
<p>Then I tackle a follow-up question from a sales leader at one of our live events on how to keep his salespeople motivated to prospect every day.</p>
<hr/>
<h2 id="h-paul-s-challenge-driving-consistent-prospecting-call-blocks"><strong>Paul’s Challenge: Driving Consistent Prospecting Call Blocks</strong></h2>
<p>Paul leads a medium-sized logistics company with reps spread out in California, Utah, and El Salvador. He’s already done a great job by running a book club around my book, <em>Fanatical Prospecting</em>, but he needed practical tips for ensuring his team actually implements daily call blocks. Here’s the advice I shared:</p>
<h3 id="h-make-prospecting-a-daily-conversation"><strong>Make Prospecting a Daily Conversation</strong></h3>
<p>As a leader, you need to talk about prospecting every single day. Yes, you’ll feel like a broken record, but that repetition is crucial for <a href="https://salesgravy.com/coaching-performance-on-the-sales-floor/" rel="nofollow">setting expectations</a>.</p>
<h3 id="h-show-up-for-the-call-blocks"><strong>“Show Up” for the Call Blocks</strong></h3>
<p>If your team was all in one building, you’d simply gather them on the sales floor and power through. Remotely, you can replicate this by scheduling a set time (e.g., 8:00 a.m. PT) and getting everyone on a video call.</p>
<p>You can’t stand next to them physically, but you can still see them, and they can see you. It’s social pressure <em>and</em> moral support rolled into one.</p>
<h3 id="h-run-high-intensity-sprints-hips"><strong>Run High-Intensity Sprints (HIPS)</strong></h3>
<p>Instead of asking for hours of uninterrupted calling, break it into short bursts—10, 15, or 20-minute sprints. Let them pause to catch their breath, then go again. Keep a virtual whiteboard and <a href="https://salesgravy.com/how-to-use-data-and-the-right-tools-to-build-your-sales-plan-ask-jeb/" rel="nofollow">track dials, contacts, and appointments</a> in real time. Make it fun and competitive.</p>
<h3 id="h-overcome-the-complaints"><strong>Overcome the Complaints</strong></h3>
<p>Reps might moan about being “micromanaged,” but if you keep it fun and energetic, they’ll often appreciate the structure. Focus on results, not just the dials.</p>
<hr/>
<h2 id="h-question-how-do-i-motivate-my-salespeople-to-keep-prospecting"><strong>Question: How Do I Motivate My Salespeople to Keep Prospecting?</strong></h2>
<p>We also addressed a question from a leader who was attending one of our <a href="https://salesgravy.com/live" rel="nofollow">Sales Gravy Live</a> events. Their team struggles to maintain high call numbers consistently. They might hit 100 dials a day for three days, then crash back down. The sales leader asked: <em>“How do we keep our reps pumped for prospecting?”</em></p>
<h3 id="h-here-s-the-reality-check"><strong>Here’s the Reality Check</strong></h3>
<p><strong>Nobody Truly “Loves” Prospecting: </strong>Prospecting <em>is</em> hard, and most of us won’t naturally get excited about it. But we do get excited about closing deals, landing appointments, and hitting our numbers.</p>
<p><strong>You Must Be a Teflon Sales Leader: </strong>Stay relentlessly focused on prospecting, day in and day out. The moment you relax your standards, the team will follow suit. If you don’t treat prospecting as a top priority, neither will they. Be like teflon: no excuses stick.</p>
<p><strong>Lead by Example</strong><br/>Get out on the “floor” (or on the Zoom call) and make calls with them. Don’t hide in your office. When they see you doing the work, they’ll know you mean business.</p>
<p><strong>Use the Power of HIPS</strong><br/>Those <a href="https://salesgravy.com/the-work-compression-model-trading-productivity-for-time/" rel="nofollow">high-intensity sprints</a> work just as well here. Run “power hours” with quick breaks in between and track your team’s progress publicly.</p>
<hr/>
<h2 id="h-leading-prospecting-activity-is-an-infinite-game"><strong>Leading Prospecting Activity Is an Infinite Game</strong></h2>
<p>Let’s face it: prospecting is often <a href="https://salesgravy.com/prospecting-sucks-but-it-doesnt-have-to/" rel="nofollow">the least-liked activity</a> in sales. It’s easy to push aside because it involves repeated rejection, logistical juggling, and tight discipline. Yet it’s the lifeblood of any thriving pipeline—no prospecting, no leads, no deals, no revenue.</p>
<p>And if you have a <em>remote</em> team, like Paul does, you’re dealing with additional hurdles: time zones, limited supervision, and diminished peer pressure. It’s all too easy for your reps to skip their “call block” if you’re not right there to keep them accountable.</p>
<p>As a sales leader, you can’t just “fix” prospecting once and forget about it. The moment you move on, your team will start slacking. You have to show up, be present, keep the energy up, and run those call blocks <em>every day</em>.</p>
<p>There’s no shortcut, but with the right structure, accountability, and mindset, you’ll maintain a <em>full</em> pipeline and keep hitting those targets—even if your team is spread across the globe.</p>
<h3 id="h-key-takeaways"><strong>Key Takeaways</strong></h3>
<ol>
<li><strong>Make Prospecting Non-Negotiable: </strong>If it’s not a core daily priority for you, it won’t be for your team.</li>
<li><strong>Use Technology to Close the Remote Gap: </strong>Schedule video call blocks, share screens, or split into breakout rooms. Presence leads to productivity.</li>
<li><strong>Short, Intense Bursts Outperform Marathon Sessions: </strong>Quick sprints keep energy high and reduce mental fatigue.</li>
<li><strong>Accept That Prospecting “Isn’t Fun”—But Necessary: </strong>Stop waiting for everyone to be “excited.” Focus on discipline and wins will follow.</li>
<li><strong>Lead From the Front: </strong>Consistency in your message and your personal involvement is everything.</li>
</ol>
<hr/>
<p><strong>Want to Be on the Show? </strong>If you’ve got a burning question about prospecting, sales leadership, or closing deals, I want to hear from you! Head over to <strong><a href="https://salesgravy.com/ask" rel="nofollow">salesgravy.com/ask</a></strong>, fill out the form, and one of our awesome producers will reach out to schedule you on a future episode of <em>Ask Jeb</em>.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;If you’ve been banging your head against the wall trying to get your team (or yourself!) to prospect consistently, these tips are for you.&lt;/p&gt;
&lt;p&gt;In this episode, I answer a question from Paul in Rancho Cucamonga, Calif., who’s building and leading a remote sales team in the logistics industry and needs to find a way to get his salespeople to prospect consistently .&lt;/p&gt;
&lt;p&gt;Then I tackle a follow-up question from a sales leader at one of our live events on how to keep his salespeople motivated to prospect every day.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-paul-s-challenge-driving-consistent-prospecting-call-blocks&#34;&gt;&lt;strong&gt;Paul’s Challenge: Driving Consistent Prospecting Call Blocks&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Paul leads a medium-sized logistics company with reps spread out in California, Utah, and El Salvador. He’s already done a great job by running a book club around my book, &lt;em&gt;Fanatical Prospecting&lt;/em&gt;, but he needed practical tips for ensuring his team actually implements daily call blocks. Here’s the advice I shared:&lt;/p&gt;
&lt;h3 id=&#34;h-make-prospecting-a-daily-conversation&#34;&gt;&lt;strong&gt;Make Prospecting a Daily Conversation&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;As a leader, you need to talk about prospecting every single day. Yes, you’ll feel like a broken record, but that repetition is crucial for &lt;a href=&#34;https://salesgravy.com/coaching-performance-on-the-sales-floor/&#34; rel=&#34;nofollow&#34;&gt;setting expectations&lt;/a&gt;.&lt;/p&gt;
&lt;h3 id=&#34;h-show-up-for-the-call-blocks&#34;&gt;&lt;strong&gt;“Show Up” for the Call Blocks&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;If your team was all in one building, you’d simply gather them on the sales floor and power through. Remotely, you can replicate this by scheduling a set time (e.g., 8:00 a.m. PT) and getting everyone on a video call.&lt;/p&gt;
&lt;p&gt;You can’t stand next to them physically, but you can still see them, and they can see you. It’s social pressure &lt;em&gt;and&lt;/em&gt; moral support rolled into one.&lt;/p&gt;
&lt;h3 id=&#34;h-run-high-intensity-sprints-hips&#34;&gt;&lt;strong&gt;Run High-Intensity Sprints (HIPS)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Instead of asking for hours of uninterrupted calling, break it into short bursts—10, 15, or 20-minute sprints. Let them pause to catch their breath, then go again. Keep a virtual whiteboard and &lt;a href=&#34;https://salesgravy.com/how-to-use-data-and-the-right-tools-to-build-your-sales-plan-ask-jeb/&#34; rel=&#34;nofollow&#34;&gt;track dials, contacts, and appointments&lt;/a&gt; in real time. Make it fun and competitive.&lt;/p&gt;
&lt;h3 id=&#34;h-overcome-the-complaints&#34;&gt;&lt;strong&gt;Overcome the Complaints&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Reps might moan about being “micromanaged,” but if you keep it fun and energetic, they’ll often appreciate the structure. Focus on results, not just the dials.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-question-how-do-i-motivate-my-salespeople-to-keep-prospecting&#34;&gt;&lt;strong&gt;Question: How Do I Motivate My Salespeople to Keep Prospecting?&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;We also addressed a question from a leader who was attending one of our &lt;a href=&#34;https://salesgravy.com/live&#34; rel=&#34;nofollow&#34;&gt;Sales Gravy Live&lt;/a&gt; events. Their team struggles to maintain high call numbers consistently. They might hit 100 dials a day for three days, then crash back down. The sales leader asked: &lt;em&gt;“How do we keep our reps pumped for prospecting?”&lt;/em&gt;&lt;/p&gt;
&lt;h3 id=&#34;h-here-s-the-reality-check&#34;&gt;&lt;strong&gt;Here’s the Reality Check&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Nobody Truly “Loves” Prospecting: &lt;/strong&gt;Prospecting &lt;em&gt;is&lt;/em&gt; hard, and most of us won’t naturally get excited about it. But we do get excited about closing deals, landing appointments, and hitting our numbers.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You Must Be a Teflon Sales Leader: &lt;/strong&gt;Stay relentlessly focused on prospecting, day in and day out. The moment you relax your standards, the team will follow suit. If you don’t treat prospecting as a top priority, neither will they. Be like teflon: no excuses stick.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Lead by Example&lt;/strong&gt;&lt;br/&gt;Get out on the “floor” (or on the Zoom call) and make calls with them. Don’t hide in your office. When they see you doing the work, they’ll know you mean business.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Use the Power of HIPS&lt;/strong&gt;&lt;br/&gt;Those &lt;a href=&#34;https://salesgravy.com/the-work-compression-model-trading-productivity-for-time/&#34; rel=&#34;nofollow&#34;&gt;high-intensity sprints&lt;/a&gt; work just as well here. Run “power hours” with quick breaks in between and track your team’s progress publicly.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-leading-prospecting-activity-is-an-infinite-game&#34;&gt;&lt;strong&gt;Leading Prospecting Activity Is an Infinite Game&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Let’s face it: prospecting is often &lt;a href=&#34;https://salesgravy.com/prospecting-sucks-but-it-doesnt-have-to/&#34; rel=&#34;nofollow&#34;&gt;the least-liked activity&lt;/a&gt; in sales. It’s easy to push aside because it involves repeated rejection, logistical juggling, and tight discipline. Yet it’s the lifeblood of any thriving pipeline—no prospecting, no leads, no deals, no revenue.&lt;/p&gt;
&lt;p&gt;And if you have a &lt;em&gt;remote&lt;/em&gt; team, like Paul does, you’re dealing with additional hurdles: time zones, limited supervision, and diminished peer pressure. It’s all too easy for your reps to skip their “call block” if you’re not right there to keep them accountable.&lt;/p&gt;
&lt;p&gt;As a sales leader, you can’t just “fix” prospecting once and forget about it. The moment you move on, your team will start slacking. You have to show up, be present, keep the energy up, and run those call blocks &lt;em&gt;every day&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;There’s no shortcut, but with the right structure, accountability, and mindset, you’ll maintain a &lt;em&gt;full&lt;/em&gt; pipeline and keep hitting those targets—even if your team is spread across the globe.&lt;/p&gt;
&lt;h3 id=&#34;h-key-takeaways&#34;&gt;&lt;strong&gt;Key Takeaways&lt;/strong&gt;&lt;/h3&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Make Prospecting Non-Negotiable: &lt;/strong&gt;If it’s not a core daily priority for you, it won’t be for your team.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Use Technology to Close the Remote Gap: &lt;/strong&gt;Schedule video call blocks, share screens, or split into breakout rooms. Presence leads to productivity.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Short, Intense Bursts Outperform Marathon Sessions: &lt;/strong&gt;Quick sprints keep energy high and reduce mental fatigue.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Accept That Prospecting “Isn’t Fun”—But Necessary: &lt;/strong&gt;Stop waiting for everyone to be “excited.” Focus on discipline and wins will follow.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Lead From the Front: &lt;/strong&gt;Consistency in your message and your personal involvement is everything.&lt;/li&gt;
&lt;/ol&gt;
&lt;hr/&gt;
&lt;p&gt;&lt;strong&gt;Want to Be on the Show? &lt;/strong&gt;If you’ve got a burning question about prospecting, sales leadership, or closing deals, I want to hear from you! Head over to &lt;strong&gt;&lt;a href=&#34;https://salesgravy.com/ask&#34; rel=&#34;nofollow&#34;&gt;salesgravy.com/ask&lt;/a&gt;&lt;/strong&gt;, fill out the form, and one of our awesome producers will reach out to schedule you on a future episode of &lt;em&gt;Ask Jeb&lt;/em&gt;.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/how-to-motivate-salespeople-to-prospect-consistently-ask-jeb/</link>
                <pubDate>Tue, 28 Jan 2025 23:30:31 &#43;0000</pubDate>
                <itunes:duration>887</itunes:duration>
                
                
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                <itunes:title>The Hardest Part of Asking is Shutting Up (Money Monday)</itunes:title>
                <title>The Hardest Part of Asking is Shutting Up (Money Monday)</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;As humans, we naturally fear rejection and do everything possible to avoid it. We’re social creatures at our core, and being rejected feels like we’re being shunned, banished, or kicked out of the group. In fact, the two biggest human fears are rejection and death—and as strange as this may sound, in our hearts we fear rejection more than we fear death.&lt;/p&gt;
&lt;p&gt;This, by the way, is a huge problem in sales because, as a sales professional, it’s your job to go out into the world, find rejection, and bring it home. And even though objections are not really rejection, it can still feel that way.&lt;/p&gt;
&lt;p&gt;It’s the fear of rejection that makes selling so difficult for most people—and why most people will never do your job. Sales is such a lucrative career choice simply because it’s a rejection-dense job. Companies are willing to pay big bucks to rainmakers who can control their emotions, face rejection head-on, and find a way to win.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-ask-and-you-shall-receive&#34;&gt;Ask and You Shall Receive&lt;/h2&gt;
&lt;p&gt;The good news is that if you fear rejection and want to avoid it at all costs, the easiest way to do so is to never ask for anything. Of course, if you don’t ask, you won’t get.&lt;/p&gt;
&lt;p&gt;You might steer clear of the pain of rejection for a while, but sooner or later it’ll catch up with you when you find yourself unable to provide for your family, missing your mortgage payment, or stuck in a dead-end job. These things, I’ve found, &lt;a href=&#34;https://salesgravy.com/reflection-vs-regret-money-monday/&#34;&gt;hurt&lt;/a&gt; far worse over the long run than rejection.&lt;/p&gt;
&lt;p&gt;There’s a verse in the Christian Bible, Matthew 7:7, that goes, “Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you.” Now, I recognize that Jesus isn’t talking about sales in this verse, but he could be.&lt;/p&gt;
&lt;p&gt;You’ll often hear it expressed as, “Ask and you shall receive.” If you think about that for a moment, you’ll notice that &lt;strong&gt;asking&lt;/strong&gt; comes before &lt;strong&gt;receiving&lt;/strong&gt;. In other words, asking is the beginning of receiving. If you want something, you have to ask first.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-ditch-your-wishbone&#34;&gt;Ditch Your Wishbone&lt;/h2&gt;
&lt;p&gt;Far too often, we become rain barrels. We sit and wait. We hesitate and hope. We wish our prospect or customer would do the job for us, but they don’t—because it doesn’t work that way.&lt;/p&gt;
&lt;p&gt;If you want to sell more and earn more, you need to ditch your wishbone and grow a backbone. It’s up to &lt;strong&gt;you&lt;/strong&gt; to ask. Asking is the beginning of receiving, so you won’t get the appointment, the next step, the information, access to the decision-maker, or a buying commitment unless you ask.&lt;/p&gt;
&lt;p&gt;And the truth is, on the other side of asking, there’s always the potential for objections and rejection. There’s always the chance you won’t get what you asked for. That’s just how asking works.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-hardest-part-of-asking-learning-to-shut-up&#34;&gt;The Hardest Part of Asking: Learning to Shut Up&lt;/h2&gt;
&lt;p&gt;This is why the hardest part of asking is learning how to shut up afterward. You need to allow space for silence to do its work and for objections or questions to be put on the table. It’s hard to shut up when you’ve put it all out there and left yourself vulnerable to rejection. That awkward moment after you ask can feel like an eternity as you brace for a “no.”&lt;/p&gt;
&lt;p&gt;To protect yourself from hearing a rejection, you might start talking, and talking, and talking—deluding yourself into believing that as long as you keep talking, your prospect can’t reject you.&lt;/p&gt;
&lt;p&gt;The problem is, in that moment of emotional weakness, you come across as insecure and untrustworthy. You introduce objections that didn’t previously exist. You start blabbing on and on about features and benefits, terms and conditions, your dog, or what you had for lunch—until your stakeholder, who was ready to say &lt;strong&gt;yes&lt;/strong&gt;, gets talked into saying &lt;strong&gt;no&lt;/strong&gt; by you.&lt;/p&gt;
&lt;p&gt;Your insecurity in that moment of vulnerability invited rejection.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-why-silence-is-your-secret-weapon&#34;&gt;Why Silence Is Your Secret Weapon&lt;/h2&gt;
&lt;p&gt;Here’s the most important rule of asking: &lt;strong&gt;After you ask, you must shut up.&lt;/strong&gt; Despite the alarm bells going off in your adrenaline-soaked mind—despite your pounding heart, sweaty palms, and fear—you have to bite your tongue, sit on your hands, mute the phone, do whatever it takes to &lt;a href=&#34;https://salesgravy.com/the-surprising-power-of-silence-on-sales-calls/&#34;&gt;remain silent&lt;/a&gt; and allow your prospect to answer.&lt;/p&gt;
&lt;p&gt;Sometimes they say yes. Sometimes you get a flat no. Most often, though, you’ll get a maybe, which usually shows up as an objection, a question, or a negotiation. And right there is your opportunity to turn maybe into yes, because objections are not rejection.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-objections-are-not-rejection&#34;&gt;Objections Are Not Rejection&lt;/h2&gt;
&lt;p&gt;Objections are signs of confusion, concern, the sorting out of options, risk aversion, cognitive overload, and the fear of change. &lt;a href=&#34;https://salesgravy.com/navigatin-sales-objections/&#34;&gt;Objections are a natural part of the human decision-making process&lt;/a&gt;. They show that your prospect is still engaged and simply needs your help to make a tough decision.&lt;/p&gt;
&lt;p&gt;Questions are also not rejection. People often ask legitimate, but difficult, questions they need answered before they feel comfortable moving forward. Confidently and calmly answer their questions, and you’ll get the yes you’re seeking.&lt;/p&gt;
&lt;p&gt;Negotiation is &lt;strong&gt;not&lt;/strong&gt; rejection either. Negotiation is a clear indication that your prospect is engaged and ready to buy. The door is open to a yes—you just need to collaborate with your stakeholder to gain consensus on a mutually beneficial deal.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-improve-your-closing-and-negotiation-skills&#34;&gt;Improve Your Closing and Negotiation Skills&lt;/h2&gt;
&lt;p&gt;If you want to become a better closer and negotiator in these situations, check out my book, &lt;a href=&#34;https://www.amazon.com/INKED-Ultimate-Powerful-Closing-Negotiation/dp/1119540518/ref=sr_1_1&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;&lt;strong&gt;Inked: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal&lt;/strong&gt;.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Inked is a comprehensive guide that will teach you exactly how to improve your win rate. You can get it in hardcover or listen to the audio version on Audible or &lt;a href=&#34;https://open.spotify.com/show/6gM9R9817JpXNDTM16T8uN?si=e5330b19bee04942&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;Spotify&lt;/a&gt;.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-put-on-your-courage-boots&#34;&gt;Put On Your “Courage Boots”&lt;/h2&gt;
&lt;p&gt;To be a rainmaker in sales—and in life—you must put on your courage boots, walk out into the world, and face rejection head-on. Rather than running from it, you have to go &lt;strong&gt;through&lt;/strong&gt;, &lt;strong&gt;over&lt;/strong&gt;, &lt;strong&gt;under&lt;/strong&gt;, or &lt;strong&gt;around&lt;/strong&gt; it—whatever it takes to get to a yes.&lt;/p&gt;
&lt;p&gt;What makes rainmakers unstoppable is their willingness to run headlong into rejection again and again, enduring it with the unwavering belief that they will find a way to win. Embrace the ask, shut up to let silence do its work, respond to objections with confidence, and you’ll discover just how powerful you really are.&lt;/p&gt;

Advertising Inquiries: https://redcircle.com/brands

Privacy &amp; Opt-Out: https://redcircle.com/privacy</itunes:summary>
                <description><![CDATA[<p>As humans, we naturally fear rejection and do everything possible to avoid it. We’re social creatures at our core, and being rejected feels like we’re being shunned, banished, or kicked out of the group. In fact, the two biggest human fears are rejection and death—and as strange as this may sound, in our hearts we fear rejection more than we fear death.</p>
<p>This, by the way, is a huge problem in sales because, as a sales professional, it’s your job to go out into the world, find rejection, and bring it home. And even though objections are not really rejection, it can still feel that way.</p>
<p>It’s the fear of rejection that makes selling so difficult for most people—and why most people will never do your job. Sales is such a lucrative career choice simply because it’s a rejection-dense job. Companies are willing to pay big bucks to rainmakers who can control their emotions, face rejection head-on, and find a way to win.</p>
<h2 id="h-ask-and-you-shall-receive">Ask and You Shall Receive</h2>
<p>The good news is that if you fear rejection and want to avoid it at all costs, the easiest way to do so is to never ask for anything. Of course, if you don’t ask, you won’t get.</p>
<p>You might steer clear of the pain of rejection for a while, but sooner or later it’ll catch up with you when you find yourself unable to provide for your family, missing your mortgage payment, or stuck in a dead-end job. These things, I’ve found, <a href="https://salesgravy.com/reflection-vs-regret-money-monday/" rel="nofollow">hurt</a> far worse over the long run than rejection.</p>
<p>There’s a verse in the Christian Bible, Matthew 7:7, that goes, “Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you.” Now, I recognize that Jesus isn’t talking about sales in this verse, but he could be.</p>
<p>You’ll often hear it expressed as, “Ask and you shall receive.” If you think about that for a moment, you’ll notice that <strong>asking</strong> comes before <strong>receiving</strong>. In other words, asking is the beginning of receiving. If you want something, you have to ask first.</p>
<h2 id="h-ditch-your-wishbone">Ditch Your Wishbone</h2>
<p>Far too often, we become rain barrels. We sit and wait. We hesitate and hope. We wish our prospect or customer would do the job for us, but they don’t—because it doesn’t work that way.</p>
<p>If you want to sell more and earn more, you need to ditch your wishbone and grow a backbone. It’s up to <strong>you</strong> to ask. Asking is the beginning of receiving, so you won’t get the appointment, the next step, the information, access to the decision-maker, or a buying commitment unless you ask.</p>
<p>And the truth is, on the other side of asking, there’s always the potential for objections and rejection. There’s always the chance you won’t get what you asked for. That’s just how asking works.</p>
<h2 id="h-the-hardest-part-of-asking-learning-to-shut-up">The Hardest Part of Asking: Learning to Shut Up</h2>
<p>This is why the hardest part of asking is learning how to shut up afterward. You need to allow space for silence to do its work and for objections or questions to be put on the table. It’s hard to shut up when you’ve put it all out there and left yourself vulnerable to rejection. That awkward moment after you ask can feel like an eternity as you brace for a “no.”</p>
<p>To protect yourself from hearing a rejection, you might start talking, and talking, and talking—deluding yourself into believing that as long as you keep talking, your prospect can’t reject you.</p>
<p>The problem is, in that moment of emotional weakness, you come across as insecure and untrustworthy. You introduce objections that didn’t previously exist. You start blabbing on and on about features and benefits, terms and conditions, your dog, or what you had for lunch—until your stakeholder, who was ready to say <strong>yes</strong>, gets talked into saying <strong>no</strong> by you.</p>
<p>Your insecurity in that moment of vulnerability invited rejection.</p>
<h2 id="h-why-silence-is-your-secret-weapon">Why Silence Is Your Secret Weapon</h2>
<p>Here’s the most important rule of asking: <strong>After you ask, you must shut up.</strong> Despite the alarm bells going off in your adrenaline-soaked mind—despite your pounding heart, sweaty palms, and fear—you have to bite your tongue, sit on your hands, mute the phone, do whatever it takes to <a href="https://salesgravy.com/the-surprising-power-of-silence-on-sales-calls/" rel="nofollow">remain silent</a> and allow your prospect to answer.</p>
<p>Sometimes they say yes. Sometimes you get a flat no. Most often, though, you’ll get a maybe, which usually shows up as an objection, a question, or a negotiation. And right there is your opportunity to turn maybe into yes, because objections are not rejection.</p>
<h2 id="h-objections-are-not-rejection">Objections Are Not Rejection</h2>
<p>Objections are signs of confusion, concern, the sorting out of options, risk aversion, cognitive overload, and the fear of change. <a href="https://salesgravy.com/navigatin-sales-objections/" rel="nofollow">Objections are a natural part of the human decision-making process</a>. They show that your prospect is still engaged and simply needs your help to make a tough decision.</p>
<p>Questions are also not rejection. People often ask legitimate, but difficult, questions they need answered before they feel comfortable moving forward. Confidently and calmly answer their questions, and you’ll get the yes you’re seeking.</p>
<p>Negotiation is <strong>not</strong> rejection either. Negotiation is a clear indication that your prospect is engaged and ready to buy. The door is open to a yes—you just need to collaborate with your stakeholder to gain consensus on a mutually beneficial deal.</p>
<hr/>
<h2 id="h-improve-your-closing-and-negotiation-skills">Improve Your Closing and Negotiation Skills</h2>
<p>If you want to become a better closer and negotiator in these situations, check out my book, <a href="https://www.amazon.com/INKED-Ultimate-Powerful-Closing-Negotiation/dp/1119540518/ref=sr_1_1" rel="nofollow"><strong>Inked: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal</strong>.</a></p>
<p>Inked is a comprehensive guide that will teach you exactly how to improve your win rate. You can get it in hardcover or listen to the audio version on Audible or <a href="https://open.spotify.com/show/6gM9R9817JpXNDTM16T8uN?si=e5330b19bee04942" rel="nofollow">Spotify</a>.</p>
<hr/>
<h2 id="h-put-on-your-courage-boots">Put On Your “Courage Boots”</h2>
<p>To be a rainmaker in sales—and in life—you must put on your courage boots, walk out into the world, and face rejection head-on. Rather than running from it, you have to go <strong>through</strong>, <strong>over</strong>, <strong>under</strong>, or <strong>around</strong> it—whatever it takes to get to a yes.</p>
<p>What makes rainmakers unstoppable is their willingness to run headlong into rejection again and again, enduring it with the unwavering belief that they will find a way to win. Embrace the ask, shut up to let silence do its work, respond to objections with confidence, and you’ll discover just how powerful you really are.</p><br/><br/>Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a><br/><br/>Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>]]></description>
                <content:encoded>&lt;p&gt;As humans, we naturally fear rejection and do everything possible to avoid it. We’re social creatures at our core, and being rejected feels like we’re being shunned, banished, or kicked out of the group. In fact, the two biggest human fears are rejection and death—and as strange as this may sound, in our hearts we fear rejection more than we fear death.&lt;/p&gt;
&lt;p&gt;This, by the way, is a huge problem in sales because, as a sales professional, it’s your job to go out into the world, find rejection, and bring it home. And even though objections are not really rejection, it can still feel that way.&lt;/p&gt;
&lt;p&gt;It’s the fear of rejection that makes selling so difficult for most people—and why most people will never do your job. Sales is such a lucrative career choice simply because it’s a rejection-dense job. Companies are willing to pay big bucks to rainmakers who can control their emotions, face rejection head-on, and find a way to win.&lt;/p&gt;
&lt;h2 id=&#34;h-ask-and-you-shall-receive&#34;&gt;Ask and You Shall Receive&lt;/h2&gt;
&lt;p&gt;The good news is that if you fear rejection and want to avoid it at all costs, the easiest way to do so is to never ask for anything. Of course, if you don’t ask, you won’t get.&lt;/p&gt;
&lt;p&gt;You might steer clear of the pain of rejection for a while, but sooner or later it’ll catch up with you when you find yourself unable to provide for your family, missing your mortgage payment, or stuck in a dead-end job. These things, I’ve found, &lt;a href=&#34;https://salesgravy.com/reflection-vs-regret-money-monday/&#34; rel=&#34;nofollow&#34;&gt;hurt&lt;/a&gt; far worse over the long run than rejection.&lt;/p&gt;
&lt;p&gt;There’s a verse in the Christian Bible, Matthew 7:7, that goes, “Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you.” Now, I recognize that Jesus isn’t talking about sales in this verse, but he could be.&lt;/p&gt;
&lt;p&gt;You’ll often hear it expressed as, “Ask and you shall receive.” If you think about that for a moment, you’ll notice that &lt;strong&gt;asking&lt;/strong&gt; comes before &lt;strong&gt;receiving&lt;/strong&gt;. In other words, asking is the beginning of receiving. If you want something, you have to ask first.&lt;/p&gt;
&lt;h2 id=&#34;h-ditch-your-wishbone&#34;&gt;Ditch Your Wishbone&lt;/h2&gt;
&lt;p&gt;Far too often, we become rain barrels. We sit and wait. We hesitate and hope. We wish our prospect or customer would do the job for us, but they don’t—because it doesn’t work that way.&lt;/p&gt;
&lt;p&gt;If you want to sell more and earn more, you need to ditch your wishbone and grow a backbone. It’s up to &lt;strong&gt;you&lt;/strong&gt; to ask. Asking is the beginning of receiving, so you won’t get the appointment, the next step, the information, access to the decision-maker, or a buying commitment unless you ask.&lt;/p&gt;
&lt;p&gt;And the truth is, on the other side of asking, there’s always the potential for objections and rejection. There’s always the chance you won’t get what you asked for. That’s just how asking works.&lt;/p&gt;
&lt;h2 id=&#34;h-the-hardest-part-of-asking-learning-to-shut-up&#34;&gt;The Hardest Part of Asking: Learning to Shut Up&lt;/h2&gt;
&lt;p&gt;This is why the hardest part of asking is learning how to shut up afterward. You need to allow space for silence to do its work and for objections or questions to be put on the table. It’s hard to shut up when you’ve put it all out there and left yourself vulnerable to rejection. That awkward moment after you ask can feel like an eternity as you brace for a “no.”&lt;/p&gt;
&lt;p&gt;To protect yourself from hearing a rejection, you might start talking, and talking, and talking—deluding yourself into believing that as long as you keep talking, your prospect can’t reject you.&lt;/p&gt;
&lt;p&gt;The problem is, in that moment of emotional weakness, you come across as insecure and untrustworthy. You introduce objections that didn’t previously exist. You start blabbing on and on about features and benefits, terms and conditions, your dog, or what you had for lunch—until your stakeholder, who was ready to say &lt;strong&gt;yes&lt;/strong&gt;, gets talked into saying &lt;strong&gt;no&lt;/strong&gt; by you.&lt;/p&gt;
&lt;p&gt;Your insecurity in that moment of vulnerability invited rejection.&lt;/p&gt;
&lt;h2 id=&#34;h-why-silence-is-your-secret-weapon&#34;&gt;Why Silence Is Your Secret Weapon&lt;/h2&gt;
&lt;p&gt;Here’s the most important rule of asking: &lt;strong&gt;After you ask, you must shut up.&lt;/strong&gt; Despite the alarm bells going off in your adrenaline-soaked mind—despite your pounding heart, sweaty palms, and fear—you have to bite your tongue, sit on your hands, mute the phone, do whatever it takes to &lt;a href=&#34;https://salesgravy.com/the-surprising-power-of-silence-on-sales-calls/&#34; rel=&#34;nofollow&#34;&gt;remain silent&lt;/a&gt; and allow your prospect to answer.&lt;/p&gt;
&lt;p&gt;Sometimes they say yes. Sometimes you get a flat no. Most often, though, you’ll get a maybe, which usually shows up as an objection, a question, or a negotiation. And right there is your opportunity to turn maybe into yes, because objections are not rejection.&lt;/p&gt;
&lt;h2 id=&#34;h-objections-are-not-rejection&#34;&gt;Objections Are Not Rejection&lt;/h2&gt;
&lt;p&gt;Objections are signs of confusion, concern, the sorting out of options, risk aversion, cognitive overload, and the fear of change. &lt;a href=&#34;https://salesgravy.com/navigatin-sales-objections/&#34; rel=&#34;nofollow&#34;&gt;Objections are a natural part of the human decision-making process&lt;/a&gt;. They show that your prospect is still engaged and simply needs your help to make a tough decision.&lt;/p&gt;
&lt;p&gt;Questions are also not rejection. People often ask legitimate, but difficult, questions they need answered before they feel comfortable moving forward. Confidently and calmly answer their questions, and you’ll get the yes you’re seeking.&lt;/p&gt;
&lt;p&gt;Negotiation is &lt;strong&gt;not&lt;/strong&gt; rejection either. Negotiation is a clear indication that your prospect is engaged and ready to buy. The door is open to a yes—you just need to collaborate with your stakeholder to gain consensus on a mutually beneficial deal.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-improve-your-closing-and-negotiation-skills&#34;&gt;Improve Your Closing and Negotiation Skills&lt;/h2&gt;
&lt;p&gt;If you want to become a better closer and negotiator in these situations, check out my book, &lt;a href=&#34;https://www.amazon.com/INKED-Ultimate-Powerful-Closing-Negotiation/dp/1119540518/ref=sr_1_1&#34; rel=&#34;nofollow&#34;&gt;&lt;strong&gt;Inked: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal&lt;/strong&gt;.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Inked is a comprehensive guide that will teach you exactly how to improve your win rate. You can get it in hardcover or listen to the audio version on Audible or &lt;a href=&#34;https://open.spotify.com/show/6gM9R9817JpXNDTM16T8uN?si=e5330b19bee04942&#34; rel=&#34;nofollow&#34;&gt;Spotify&lt;/a&gt;.&lt;/p&gt;
&lt;hr/&gt;
&lt;h2 id=&#34;h-put-on-your-courage-boots&#34;&gt;Put On Your “Courage Boots”&lt;/h2&gt;
&lt;p&gt;To be a rainmaker in sales—and in life—you must put on your courage boots, walk out into the world, and face rejection head-on. Rather than running from it, you have to go &lt;strong&gt;through&lt;/strong&gt;, &lt;strong&gt;over&lt;/strong&gt;, &lt;strong&gt;under&lt;/strong&gt;, or &lt;strong&gt;around&lt;/strong&gt; it—whatever it takes to get to a yes.&lt;/p&gt;
&lt;p&gt;What makes rainmakers unstoppable is their willingness to run headlong into rejection again and again, enduring it with the unwavering belief that they will find a way to win. Embrace the ask, shut up to let silence do its work, respond to objections with confidence, and you’ll discover just how powerful you really are.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href=&#39;https://redcircle.com/brands&#39;&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href=&#39;https://redcircle.com/privacy&#39;&gt;https://redcircle.com/privacy&lt;/a&gt;</content:encoded>
                
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                <link>https://salesgravy.com/the-hardest-part-of-asking-is-shutting-up-money-monday/</link>
                <pubDate>Sun, 26 Jan 2025 23:07:00 &#43;0000</pubDate>
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                <itunes:title>The Key Traits and Practices of Effective Sales Leaders feat. Markus Neukom</itunes:title>
                <title>The Key Traits and Practices of Effective Sales Leaders feat. Markus Neukom</title>

                
                
                <itunes:author>Jeb Blount</itunes:author>
                <itunes:summary>&lt;p&gt;Sales Leadership is a continuous journey of self-awareness, connection, and growth. By cultivating courage, emotional intelligence, and authenticity, leaders can navigate challenges effectively and inspire their teams to reach new heights. Through active listening, thoughtful decision-making, and a focus on personal and collective improvement, leaders create environments where individuals and teams can thrive.&lt;/p&gt;
&lt;p&gt;In this episode of &lt;a href=&#34;https://salesgravy.com/podcasts/&#34; target=&#34;_blank&#34; rel=&#34;noreferrer noopener&#34;&gt;The Sales Gravy Podcast&lt;/a&gt;, Keith Lubner is joined by Markus Neukom to delve into the key traits and practices of&amp;#160; effective sales leaders, including self-awareness, emotional intelligence, and authenticity.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-key-takeaways&#34;&gt;Key Takeaways:&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8211; Courage in Leadership&lt;/strong&gt;&lt;strong&gt;:&lt;/strong&gt; &lt;a href=&#34;https://salesgravy.com/the-essence-of-leadership-instill-a-sense-of-pride/?utm_source=chatgpt.com&#34;&gt;Effective sales leaders&lt;/a&gt; need the courage to act on their potential without fear of success or failure. This courage often differentiates genuine leadership from insecure or arrogant behaviors.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8211; Emotional Intelligence Development&lt;/strong&gt;&lt;strong&gt;:&lt;/strong&gt; Emotional intelligence begins with self-awareness. Leaders must understand themselves before they can effectively lead or enhance team dynamics.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8211; Leadership as a Learned Skill&lt;/strong&gt;&lt;strong&gt;:&lt;/strong&gt; Leadership is not an innate talent but an art form that requires intentional development and refinement.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8211; The Importance of Listening&lt;/strong&gt;&lt;strong&gt;:&lt;/strong&gt; Listening, including using all senses, is a critical skill for sales leaders. It fosters understanding, prevents assumptions, and enables effective conflict resolution.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8211; Slowing Down for Effectiveness&lt;/strong&gt;&lt;strong&gt;:&lt;/strong&gt; Leaders benefit from slowing down to observe and connect with others, which ultimately leads to faster and more accurate outcomes.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8211; The Shift Toward Authenticity&lt;/strong&gt;&lt;strong&gt;:&lt;/strong&gt; Modern sales leadership demands authenticity, as younger generations of employees and clients value genuine and transparent leadership styles.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8211; Reframing Imposter Syndrome as a Sign of Growth: &lt;/strong&gt;Imposter syndrome is a signal that you&amp;#8217;re pursuing something meaningful, despite lingering self-doubt. Recognizing it as a sign of growth can help leaders and professionals push forward with confidence and authenticity.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8211; Challenges for Women in Leadership:&lt;/strong&gt; Women face unique challenges, including workplace toxicity and imposter syndrome. Encouraging authenticity rather than adopting stereotypical traits is crucial for their success.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8211; Intuition vs. Gut Feeling&lt;/strong&gt;&lt;strong&gt;:&lt;/strong&gt; Leaders are encouraged to trust their intuition, which transcends learned gut feelings and is often a more reliable guide in decision-making.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8211; Conflict Resolution Through Coaching&lt;/strong&gt;&lt;strong&gt;:&lt;/strong&gt; Executive coaching plays a vital role in resolving workplace conflicts by emphasizing observation, asking questions, and active listening.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;#8211; Self-Care Practices for Leaders&lt;/strong&gt;&lt;strong&gt;:&lt;/strong&gt; Practices like meditation and structured routines can help leaders manage stress, prevent burnout, and achieve a higher level of personal and professional effectiveness.&lt;/p&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;figure class=&#34;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&#34;&gt;
&lt;div class=&#34;wp-block-embed__wrapper&#34;&gt;
https://youtu.be/h5OLDcbI66c
&lt;/div&gt;
&lt;/figure&gt;
&lt;hr class=&#34;wp-block-separator has-alpha-channel-opacity&#34;/&gt;
&lt;p&gt;Sales Leadership thrives on self-awareness, connection, and a commitment to growth. These principles shape how leaders inspire their teams, handle challenges, and foster an environment of trust and collaboration. By focusing on key qualities like courage, emotional intelligence, and authenticity, leaders can create positive and lasting impacts in their organizations.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-courage-as-a-foundation&#34;&gt;&lt;strong&gt;Courage as a Foundation&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Courage is essential for effective leadership. It allows leaders to take risks, embrace uncertainty, and act decisively. Leaders must have the bravery to act decisively and embrace their potential without fear of success or failure. Overcoming these fears requires bravery to step out of comfort zones and pursue opportunities for growth. Courage also plays a role in admitting when help is needed or answers are unclear, which fosters an environment of honesty and collaboration.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-emotional-intelligence-starts-within&#34;&gt;&lt;strong&gt;Emotional Intelligence Starts Within&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;a href=&#34;https://salesgravy.com/why-emotional-intelligence-is-a-critical-strength-for-salespeople/?utm_source=chatgpt.com&#34;&gt;Emotional intelligence (EQ)&lt;/a&gt; is a crucial skill for understanding and managing emotions, both in oneself and in others. The foundation of EQ is self-awareness—knowing personal strengths, weaknesses, and triggers. Leaders who prioritize self-awareness are better equipped to navigate relationships and team dynamics.&lt;/p&gt;
&lt;p&gt;EQ also involves empathy and active listening. Leaders who genuinely seek to understand their team members&amp;#8217; perspectives can create stronger connections and build trust. Slowing down, observing, and asking thoughtful questions are critical steps in enhancing EQ. In fast-paced environments, pausing to assess situations and people carefully can lead to more informed and effective decision-making.&lt;/p&gt;
&lt;h2 class=&#34;wp-block-heading&#34; id=&#34;h-the-art-of-listening&#34;&gt;&lt;strong&gt;The Art of Listening&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Listening is a cornerstone of great leadership. It requires full attention, a willingness to ask open-ended questions, and the ability to avoid assumptions. Active listening goes beyond hearing words; it involves paying attention to tone, body lang