Simplify Your Small Business Podcast

How to Guide a Media Interview Your Way

Fri, 09 Apr 2021 06:00:00 +0000

Do you know how to get the best results when you do a media interview? Discover some simple tips to have the most successful results possible in this episode! For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Don’t Miss Out on Content Sales!

Fri, 26 Mar 2021 06:00:00 +0000

You have many forms of content you use to present your business brand, products and services to the public. But what are you really getting out of this content? Find out more with David Wolf and Melanie Rembrandt in this episode! For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What to Do After a Bad Interview

Fri, 12 Mar 2021 07:00:00 +0000

You had a horrible interview and said all of the wrong things. What do you do? Learn some simple tips on how to deal with this situation in this episode. For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Don’t Jump the Gun on Your Marketing!

Fri, 26 Feb 2021 07:00:00 +0000

If your business is all about speed and getting one marketing piece out there after another, that’s great. But you may be missing some key secrets to success! In this episode, David Wolf and Melanie Rembrandt talk about getting the most out of your marketing processes possible! For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Has Your Business Taken Over Your Life?!

Fri, 12 Feb 2021 07:00:00 +0000

As an entrepreneur, you probably spend most of your time working on your business. With this in mind, have you lost control of your live? Do you spend most of your “free time” and weekends at your computer? If so, it’s time to regroup! Here are a few quick tips from Melanie Rembrandt and David Wolf to get your life back!

For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tips to Deal with A Communications Crisis

Fri, 22 Jan 2021 07:00:00 +0000

Do you know what to do if something negative about your small business goes viral and media members and customers start calling you? Find out in this episode with experts David Wolf and Melanie Rembrandt! For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Exceed Customer Expectations and Watch Sales Soar!

Fri, 08 Jan 2021 07:00:00 +0000

To build relationships with customers, boost sales and grow your business, there is one major thing that you need to take care of at the very beginning of every relationship - expectations. In this episode, David Wolf and Melanie Rembrandt dive into some quick tips on how you can exceed customer expectations and see greater success. For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com, The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Write Right for the Best Business Results!

Fri, 18 Dec 2020 07:00:00 +0000

If you write your own content or have someone on your team writing all of your copy for you, there are some simple issues to be aware of that can mean the difference between sales success and total failure! Check out these valuable tips from Melanie Rembrandt and David Wolf.

You Have a Newsletter – Now What?

Fri, 04 Dec 2020 07:00:00 +0000

You’ve heard all the buzz that you need a newsletter, so you set one up. Now what do you do to get the most out of it? Listen to hear Melanie and David’s tips to get the best results from your new newsletter possible. For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

HVACR Marketing That Skyrockets Sales!

Fri, 20 Nov 2020 07:00:00 +0000

What can you learn about marketing from traditional industries, like HVACR, to skyrocket your sales? Find out more in this episode as David Wolf and Melanie Rembrandt share their insights. For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Interview with Ruth King

Fri, 06 Nov 2020 07:00:00 +0000

On this episode, we interview guest Ruth King. Known as “The Profitability Master,” Ruth is a serial entrepreneur having owned 8 businesses in the past 37+ years. Through Business Ventures, she coaches, trains, and helps contractors and others achieve the business growth and goals they want to achieve, https://ruthkinghvac.com. For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What is Good Copy and Why Do You Need It?

Fri, 16 Oct 2020 06:00:00 +0000

In this episode, David Wolf and Melanie Rembrandt discuss the importance of good copywriting for your small business and tips to get the best results.

Interview with Bryan Durkin of MVPInnerCircle.com and powerli.net

Fri, 02 Oct 2020 06:00:00 +0000

How can you make LinkedIn work for your business? In this episode, David Wolf and Melanie Rembrandt talk to marketing expert, Bryan Durkin to get his tips on how to get more clients and grow your business fast with LinkedIn.

What Services Do You Really Need for Your Business? Stay in Control!

Fri, 18 Sep 2020 06:00:00 +0000

If you are ready to purchase a popular a popular service for accounting, sales, CRM, marketing, PR, or something else, it’s important to think twice before hitting that “Buy” button. Why? In this episode, experts Melanie Rembrandt and David Wolf reveal how many of the “easy” solutions can end up being your biggest nightmare! For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Single, Simple Secret to Massive Communications Success

Fri, 04 Sep 2020 06:00:00 +0000

Are you overwhelmed with all of the social media platforms, apps, software, done-for-you services, and more out there? How do you know what really works and what doesn’t? Well, on this episode, you’ll discover the one, simple secret (it’s fast and inexpensive) that will get you massive communications success! For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Don’t Have Any News? Think Again!

Fri, 21 Aug 2020 06:00:00 +0000

Don’t think you have any interesting news to share with customers, advertisers, the media and more? Every business has interesting and unique information to share! Discover how to find your newsworthy ideas to set your business apart and skyrocket sales with these inside tips from experts David Wolf and Melanie Rembrandt. For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tips to Deal with Entrepreneurial Frustration

Fri, 07 Aug 2020 06:00:00 +0000

Most entrepreneurs have a lot going on and are working on many different projects all at once. We have big dreams and want big results. This inevitably creates frustration, so check out these helpful tips to move on to more positive times! For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Interview with Pamela Durkin of Pamela Durkin Designs

Fri, 24 Jul 2020 06:00:00 +0000

In this episode, professional interior designer, Pamela Durkin, founder of Pamela Durkin Designs, https://pamela-durkin.com/, shares her tips on small business success. Listen as she shares secrets from her latest book, “Elevate! How to Take Your Business from the Ground Floor to the Penthouse.” For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Interview with internationally-known coach, Lee Milteer, of www.milteer.com

Fri, 10 Jul 2020 06:00:00 +0000

How can you be more successful in current times? Find out some valuable insights in this episode as David Wolf and Melanie Rembrandt speak to the award-winning speaker, television personality and business mentor, Lee Milteer. All listeners get a free gift offer from Lee as well, www.fivetypesofenergy.com ! For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Avoid SEO Rip-Offs!

Fri, 26 Jun 2020 06:00:00 +0000

Most small business owners know that their websites need to show up in the search engines, so they do some kind of search engine optimization or SEO to improve their rankings. But, if you are new to this, it can be easy to get ripped off. To get the best results, check out these tips! For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Interview with Justin Miller of Profit 911

Fri, 12 Jun 2020 06:00:00 +0000

How do you fix a big marketing problem as a small business owner? On this special episode, we interview Justin Miller. Justin is a small business sales and marketing automation specialist, Infusionsoft certified partner and the president of Profit 911 Business Consulting. Listen to hear some quick tips to help your business boost sales! For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

How Thick is Your PR Skin? Tips to Overcome the Public Relations’ Roller Coaster

Fri, 22 May 2020 06:00:00 +0000

While public relations can give your small business a boost in awareness and credibility that can catapult sales, there is also a challenging side. You may have to deal with unanswered phone calls, broken promises and many other, stressful things out of your control. Listen to these insights from Melanie Rembrandt and David Wolf to make your PR experience more positive and get better results! For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com, The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Make Blogging Easy!

Fri, 01 May 2020 06:00:00 +0000

You know you need a blog, but it is a real pain. Well, it doesn’t need to be! Listen to these quick tips from David Wolf and Melanie Rembrandt to make blogging easier and gain a competitive edge! For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com, The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Secret Tactics Your Competitors May Not Be Using

Fri, 17 Apr 2020 06:00:00 +0000

You may not know this, but there are three, secret tactics you can use right now to boost sales for your business. And the best part is, they’re free! Find out more from David Wolf and Melanie Rembrandt on this episode! For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com, The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What to Do If You Don't Like the Way You Look on Camera

Fri, 03 Apr 2020 06:00:00 +0000

“I look fat, old and tired!” “Ugh. I can’t believe that’s me.” Sound familiar and don’t like the way you look on camera? Check out these tips from media experts Melanie Rembrandt and David Wolf in this episode. For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Ways to Relax Before a Big Media Interview

Fri, 20 Mar 2020 06:00:00 +0000

OMG. Your big media interview is moments away, and you’re a nervous wreck! Listen to this episode and experts Melanie Rembrandt David Wolf will give you some great tips to get over your fears and have fantastic results! For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Find Interesting Stories In Your Business

Fri, 06 Mar 2020 07:00:00 +0000

Do you have a boring business and don’t think the press will show any interest in you whatsoever? Think again! Check out this episode to learn how to find “secret” and exciting stories within your business that media members, and potential customers, will want to hear about right away! For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Guide a Media Interview Your Way

Fri, 21 Feb 2020 07:00:00 +0000

Do you know how to get the best results when you do a media interview? Discover some simple tips to have the most successful results possible in this episode! For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tips to Deal with A Communications Crisis

Fri, 07 Feb 2020 07:00:00 +0000

Do you know what to do if something negative about your small business goes viral and media members and customers start calling you? Find out in this episode with experts David Wolf and Melanie Rembrandt! For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What Happens After Your Big PR Campaign?

Fri, 17 Jan 2020 07:00:00 +0000

After you send out your press release and share your news, what happens? The follow-up part of public relations is essential. Learn more in this episode with experts David Wolf and Melanie Rembrandt. For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What Is Public Relations? Keep It Simple and Reap the Rewards.

Fri, 27 Dec 2019 07:00:00 +0000

As a business owner, you know you need public relations, or PR, but you may not know what it is. To find out more, check out these tips from experts Melanie Rembrandt and David Wolf. For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What Makes You Unique? Develop a Story That Rocks!

Fri, 13 Dec 2019 07:00:00 +0000

Media members want to share something newsworthy and unique with their audience. Do you know what to say when reporters contact you? Find out in this episode! For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Interview with Ruth King

Fri, 29 Nov 2019 15:31:02 +0000

Boost Holiday Sales With PR

Fri, 15 Nov 2019 07:00:00 +0000

If you don’t have a lot of money for marketing this holiday season, don’t despair. Public relations to the rescue! By getting some publicity and media coverage, you can gain positive awareness that will only cost you time and effort. Check out these valuable tips from Melanie and David in this episode! For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com.

How To Get More Accomplished Today

Fri, 01 Nov 2019 06:00:00 +0000

As a small business owner, you wear many hats and spend your day resolving problems, dealing with last minute issues, talking to customers, doing your own marketing, and more. Sometimes, you finally end your day and realize you didn’t really accomplish anything. In this episode, experts David Wolf and Melanie Rembrandt provide their tips on how you can finally start reaching your goals and get things done! For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com, The Small Business PR Academy at www.smallbusinesspracademy.com, and Podcast & Radio at www.podcastandradio.com.

5 Tips to Instantly Improve Your Content

Fri, 18 Oct 2019 06:00:00 +0000

If you want to drastically improve your content without spending a fortune, there are some simple actions you can take to improve results. To enjoy better results from all of your marketing content, check out these tips from experts Melanie Rembrandt and David Wolf. For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com, The Small Business PR Academy at www.smallbusinesspracademy.com, and Podcast & Radio at www.podcastandradio.com.

Use Internal Public Relations To Help Your Small Business Thrive

Fri, 04 Oct 2019 06:00:00 +0000

You’ve heard about public relations or PR to get media interviews and boost publicity to your targeted audience, but are you using public relations on an internal basis to help your business grow? Check out these insights from experts Melanie Rembrandt and David Wolf you may be overlooking! For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com, The Small Business PR Academy at www.smallbusinesspracademy.com, and Podcast & Radio at www.podcastandradio.com.

How To Make Money Without Any Money

Mon, 23 Sep 2019 15:45:00 +0000

You have a new business and need to increase sales fast. However, you don’t have any extra money to spend on marketing. What do you do? In this episode, experts David Wolf and Melanie Rembrandt provide ways to boost sales for your business without spending a cent. For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com, The Small Business PR Academy at www.smallbusinesspracademy.com, and Podcast & Radio at www.podcastandradio.com.

Sound Better In Your Media Interview

Fri, 06 Sep 2019 06:00:00 +0000

We all know that when you are doing an interview over the phone or Internet, you need to have a clear connection free of background noise and distractions, but what are some things you can do to make your audio sound the best that it can in your situation? Find out in this episode from experts David Wolf and Melanie Rembrandt. For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com,The Small Business PR Academy at www.smallbusinesspracademy.com, and Podcast & Radio at www.podcastandradio.com.

3 Tips for a Better Media Interview

Fri, 23 Aug 2019 06:00:00 +0000

If a reporter calls you right now, are you ready to give a good interview? In this episode, David Wolf and Melanie Rembrandt provide 3 quick tips to sound your best. For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com, The Small Business PR Academy at www.smallbusinesspracademy.com, and Podcast & Radio at www.podcastandradio.com.

Get Ready Now for the Holidays Ahead

Fri, 09 Aug 2019 06:00:00 +0000

You may be sitting by the pool in the summer sun listening to this, but now is the perfect time to prepare for the holidays. Whether you like it or not, they’ll be here before you know it, and preparation time for your marketing and promotional activities will run out fast. Listen to this episode for tips from experts David Wolf and Melanie Rembrandt to start planning now. For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com, The Small Business PR Academy at www.smallbusinesspracademy.com, and Podcast & Radio at www.podcastandradio.com

How to Measure Your Content Marketing for Better Results

Fri, 26 Jul 2019 06:00:00 +0000

Do you use content marketing for your small business? Do you know what it is? Listen to Melanie Rembrandt and David Wolf provide quick tips on how to get the most out of all of your content to help boost sales while saving time and money. For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.

How to Optimize Your Content for Google Search

Fri, 12 Jul 2019 06:00:00 +0000

If new technology makes you nervous, you’ll love this episode! In this podcast, Melanie Rembrandt and David Wolf provide some insights to help you use google search optimization to your advantage and calm your nerves moving forward! For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.

What Do Your Social Media Posts Say About You and Your Business?

Fri, 28 Jun 2019 06:00:00 +0000

When was the last time you actually thought about what you do on social media? Check out this episode where David Wolf and Melanie Rembrandt discuss a few things to avoid doing on social media so you don’t hurt your small business reputation or future career possibilities. For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.

Simple Ways to Empower Your Day

Mon, 17 Jun 2019 15:47:14 +0000

If you hate getting out of bed in the morning or lack energy about your business, you’ll want to hear this episode. David Wolf and Melanie Rembrandt provide simple tips to help you love what you do again and enjoy your work! For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.

Beware the Press Release!

Fri, 31 May 2019 06:00:00 +0000

If you are a new entrepreneur, the first thing you probably think of when you hear "PR" is to send out a press release. But, “PR” does not just stand for “press release.” It stands for “public relations” and a complete set of actions, plans and goals to boost media coverage and positive awareness for your small business. Listen to this episode of “Simplify Your Small Business” with David Wolf and Melanie Rembrandt to learn more and how PR can help your organization thrive. For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.

Benefits vs. Features

Fri, 17 May 2019 06:00:00 +0000

While you may love all of the features your products and services offer to customers, do they? In this in this episode of “Simplify Your Small Business” with David Wolf and Melanie Rembrandt, discover the difference between benefits and features and how to use this information to increase sales fast! For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.

Are You Taking Advantage of Case Studies?

Fri, 03 May 2019 06:00:00 +0000

If you aren’t using case studies to help your small business grow, you are missing out on a huge opportunity. They are cost-effective tools you can use in many different ways to build credibility, bring in new customers, garner media attention, and more. Find out what they are, how to create them and more in this episode of “Simplify Your Small Business” with David Wolf and Melanie Rembrandt. For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.

What’s In Your Media Quote?

Fri, 19 Apr 2019 06:00:00 +0000

When you write a quote from one of your executives to insert into a press release or marketing piece, what does it say about your business? Listen to this episode and find out what you definitely shouldn’t say, who should give the quote, what to include, and more! For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.

What’s the Key to Getting Things Done?

Tue, 09 Apr 2019 19:12:57 +0000

Whether it’s content strategy, public relations, marketing, or laundry, it’s time to stop being overwhelmed! I don’t know about you, but since September started, things have really picked up with work. My “To Do” list is flowing onto several pages of new-business activities, content-strategy plans, SEO blogs, public relations, and more. And this doesn’t even include all of the “outside-of-work” things that need to get finished (laundry, cooking, grocery shopping, working out, etc.). Everyone is back to school and ready to work. If you are feeling a bit overwhelmed right now, I have a few tips to share that always help me… so here are… 3 Simple Ways to Get Things Done and Reduce Stress Instead of running around and going from one activity to the next, stop for a moment. Take a breath and focus. What needs to be accomplished right away? What needs to be finished by tomorrow, week’s end, and month end? If you just take some time to look at your true priorities, you’ll know which deadlines are looming and what REALLY needs to be accomplished right away. Once you take a moment to figure out your priorities, write down your action plan. And it doesn’t need to be a formatted document or take a long time. Just review your priorities and figure out how you are going to take care of each one in the time you have. Write down what you need to do with the appropriate deadlines, and then follow your plan! Get Help. Oh no! You look at your priorities and realize why you are overwhelmed. There is no possible way you can get everything done on schedule. This is when you seek help. While you may think it will take you more time to train someone than to just do the work yourself, think again. If you take the time now to find and train an assistant, think about how much effort, time and stress you’ll save in the future if you have someone ready to help you. And I’m sure there are many administrative tasks that you can easily hand-off to a trained, virtual assistant such as working with a database, making calls, research, and more. Plus, there are inexpensive services out there with people ready to help you. Check out various online sites like Upwork and others for “virtual assistants.” You’ll be surprised at what is available. Take Back Your Sanity. The holidays are on their way, and if you feel overwhelmed now, just wait. It’s going to get ugly… unless you take care of your schedule now. Stop and focus on what you really need to accomplish, figure out how you are going to finish your responsibilities on schedule and then actually do the work. And if you still feel overwhelmed, get help. You can control your workload and meet your deadlines. It’s a matter of taking a breath, focusing on what really matters and reaching out for help when necessary. Now, go look at your schedule and get organized! Then, you can enjoy all of the fun holidays ahead. What are you going to do today to focus on your priorities?

3 Warning Signs to Be Aware of When Hiring a Publicist

Tue, 05 Mar 2019 21:22:30 +0000

If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for, especially if you have a tight budget? Well, in addition to reviewing credentials and references, here are three, key warning signs to be aware of when searching for a publicist: Big Promises Watch out for big promises and sales jargon. It’s almost impossible to guarantee media placements so ask for client testimonials. And if they can’t provide this information, look for another, PR option. Hidden Agendas If you sign with a large PR firm, confirm that you will have an experienced professional working on your account. The well-known publicists usually work on the bigger accounts so make sure you are getting what you pay for. Also, check for hidden fees or additional costs before moving forward. Negative Reviews Does the PR agency you want to hire have a positive listing with the Better Business Bureau, www.bbb.org, Public Relations Society of America, www.prsa.org, local area Chamber of Commerce, or other, credible organization? Check for reviews prior to signing any contracts. These are just three, quick tips to keep in mind when hiring a publicist. Good PR people can take your business to the next level of success. But bad publicists can cost you time, money and unnecessary stress. By taking a few minutes to conduct some research, you’ll significantly increase your chances of finding the right person to meet your specific needs and budget. www.rembrandtwrites.com www.podcastandradio.com

Why Should Authors Turn Their Book into an Audio Book?

Fri, 15 Feb 2019 07:00:00 +0000

Why Should Authors Turn Their Book into an Audio Book? It helps you reach another audience with the same content. You can get extra publicity by promoting this new product to your customer base and build more online awareness. It provides another product to give or sell to your target market Point: You already have the content, why not turn it into another sales or promotional product? www.audiobooksolution.com www.rembrandtwrites.com

Ken McElroy Shares his Insights

Sat, 06 Oct 2018 17:19:39 +0000

Ken McElroy has experienced massive success in the real estate world–from investment analysis and property management to acquisitions and property development. With over $700 million investment dollars in real estate, Ken offers a unique perspective on how to get the biggest return on investments. Ken is the Real Estate Advisor to Robert Kiyosaki of the Rich Dad Company and is the author of several books, including the The ABC's of Real Estate Investing. www.kenmcelroy.com

Special Guest: Kim Kiyosaki

Wed, 26 Sep 2018 20:17:06 +0000

Kim Kiyosaki shares her experience and insights with Melanie and David on how best to simplify your small business.

Simple Tips to Plan for the Holidays Now

Thu, 30 Aug 2018 06:00:00 +0000

While it’s still summer, holiday marketing planning is already in full swing. Retailers are already starting to hire for the holiday rush as the buying season begins earlier and earlier. With this in mind, here are… 3 tips to Prepare Your Holiday Marketing Campaign Now 1. Research. Look at what you did last year and what worked best. Also, review what your competitors did last year and where they are now. Study your industry and the habits of your target market. Figure out what is important to your customers and how you can solve their problems… especially during the holiday season. This detailed data will give you juicy nuggets of information to act on! 2. Create. Once you study your research findings, get creative. What can you offer that is unique to your business? Can you package your services in a special way? Can you create a special catalog or Tips book with valuable information pertinent to your customers?Maybe you can team up with another business or charity to offer something unique? It can be fun to think of new and creative ways to reach your audience during the holidays… especially when you are not faced with a tight deadline. 3. Plan. Once you know what you want to present during the holidays, you need to plan all of the details. Start with a calendar that includes all of your marketing, content and PR campaigns. Who is going to be responsible for various activities and when are the due dates? Do you need to hire extra help? How are you going to track results? What is your budget? Think of everything that needs to take place to make your campaign a success and create a detailed plan. This process takes time and effort, but it’s essential for success. With organization, everyone involved knows their responsibilities and timelines. While many business owners are still at the beach, you can gain a competitive advantage by focusing on the upcoming, winter holidays instead. Now is the time to do your research, create unique marketing and plan for the big, winter holiday sales season. You’ll save yourself a lot of stress from last-minute activities and be able to develop a well-organized campaign that will skyrocket sales. www.rembrandtwrites.com www.podcastandradio.com

3 Free Publicity Tools to Boost Sales Now!

Wed, 22 Aug 2018 06:00:00 +0000

3 Free Publicity Tools to Boost Sales Now! Do you want to boost sales, credibility and awareness fast without spending money? Do-it-yourself PR is the way to go. Here are 3 suggestions for starting your publicity campaign now: Make that call. Most new entrepreneurs are nervous about picking up the phone. But when it comes to reaching out to media members, it’s the best way to make contact and start a working relationship. After all, how are reporters going to talk about your business if they don’t know who you are or what you have to offer? As a business owner, you are an expert in your field and can provide valuable information to media members. Let them know you are available to help! Think about their needs first and how you can assist them with all of their stories. If you become a valuable resource, you’ll end up with press coverage you can’t buy! Use Search Engine Optimization (SEO). If you haven’t already done so, start using main keywords in all of your content. If you were a customer, what words would you use to find your products and services online? By incorporating these words into your online copy, marketing materials and press releases, search engines will have a better chance of finding you…and so will media members and potential customers! You can start here until you can afford to hire an expert SEO copywriter. Twitter Away. Are you tweeting on Twitter®? By following others, and obtaining followers, you can increase site traffic and awareness very quickly. Plus, you can share valuable information about your products and services and speak directly to customers. (Just be careful you don’t spend too much time on Twitter. It can be addictive!) These are simple tips, but they can make a big difference to get your small business noticed! www.rembrandtwrites.com www.podcastandradio.com

Do You Fight Over Which Words to Use?

Wed, 15 Aug 2018 06:00:00 +0000

If you’ve ever had a disagreement with a client, partner or employee over the use of certain words in your marketing or PR campaign, there are two simple ways to remedy this situation. Use AP Style. The Associated Press issues an updated book every year called the “AP Stylebook and Briefing on Media Law.” It’s available at http://www.apstylebook.com/. Basically, it provides a dictionary-like guide to correct spelling and grammar that is used by most media venues in the U.S. And since press releases usually follow this style anyway, why not use it to settle word disagreements? If your clients insist on using a certain word or style, point to the entry in the book and show the correct usage. You have set guidelines for everyone to follow, and the disagreements end. Test it. Another way to end disagreements about word usage is to test variations. Simply write your content and post two different versions. Monitor the results with Google Analytics or links and interactions you can track, and see which version received the most attention. You then have an uncontested winner! Why spend time on dumb arguments over word usage, grammar and style? Instead, use one of these solutions to enhance overall results and focus on more important, core business activities. www.rembrandtwrites.com www.podcastandradio.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Turn Strange Hours into Productive Times

Wed, 08 Aug 2018 17:36:25 +0000

If you need more time to get everything done each day, you may not be taking advantage of all of the minutes and hours your have. Here are a few things to be aware of throughout the day to help you accomplish more. How much time do you actually spend working each day on key activities? At the end of the day, write down what you actually spent your time doing. Did you waste a lot of time paying bills, adding names to a database, following social media, or something else? If you really look at where you spend your time each day, you can see where you can outsource administrative duties and other tasks so you can focus more on the activities that are core to your business success. Could you work earlier or later in the day? Whether you are a morning person or evening person, you may be missing out on some productive time early in the day or late in the night to get things done. Check to see when you are most productive throughout the day? When do you have quiet time to actually get things done without having to answer phone calls, respond to emails, communicate with employees, and more? By getting up a little earlier, or working later at night, you just might get more finished in that short time than you do in a long set of “regular work” hours throughout the day! What happens when you are stuck in traffic or a line? If you are stuck in a line somewhere, sitting in traffic, waiting on hold or something else, don’t look at this as a waste of time. Instead, review your daily goals, think of ways you can be more productive and use this time to think positive thoughts. Also, have an audio book or reading material with you at all times that will help you take your business to the next level. This way, your “wasted” time becomes productive time that helps you achieve your business goals. You may be surprised at how much time you actually have each day to accomplish your goals. Take a closer look and see what positive changes you can make! www.rembrandtwrites.com www.podcastandradio.com

Too Many Tweets are For The Birds!

Wed, 01 Aug 2018 15:54:43 +0000

Too Many Tweets are For The Birds! How to use social media wisely. Social media can waste a lot of time… or help your small business grow. With this in mind, here are a few quick tips to help you get the most out of social media as a new entrepreneur… Do you Tweet too much on Twitter? Twitter is a fast way to send short messages to business associates, friends, family, and others. You simply enter up to t 280 characters, up from 140, and post. Everyone who follows you gets the update, and you can follow others, too. It’s fun and informative, but it can be addictive! To avoid wasting time, only accept legitimate followers, create a social media calendar and schedule some posts in advance. You can also use programs like Social Oomph, Hootsuite, and others to help organize your Tweets. Should you be on Facebook? Before you set up an account here, ensure that it will help your business. Are your customers using this social media platform? If so, add photos, links and messages to share valuable information about your services, expertise and current business activities on a regular basis. Also, respond to posts from others as soon as possible. What about Linkedn? Can business contacts find you on Linkedin? Take a few minutes to check out this online, networking tool and create your profile. You can search for past and current business associates and send messages. The site provides a great way to stay connected and meet people who can help you move your business to the next level. Just be sure to add value without “bugging” people with your sales message. These are just a few of the social media tools out there. But by familiarizing yourself with the “help” sections on each of these sites, you’ll get a great understanding of how to use them and find shortcuts to save time and effort in the process. Practice using each of these sites, and soon, you’ll be a social marketing pro. Just be careful you don’t spend too much time here!

3 Email Mistakes that Can Kill Your Campaign

Fri, 13 Jul 2018 12:00:00 +0000

Don’t send messages out with bad grammar, spelling and content. Your targeted audience-members get bombarded with e-mails on a daily basis. Do you really think they are going to click on a link with mistakes in the subject line of your message? This creates a bad first-impression. After all, why should someone spend the time opening and reading your e-mail if you can’t take the time to proofread it? It may sound obvious, but be sure to check all of your messages carefully before pressing the “send” button. 2. Avoid sending messages that don’t provide value to your customers. People don’t want to hear about how great your business is, your latest hire or the features of your products and services. They want to know what’s in it for them and how you can help solve their problems. Offer valuable tips, insights and facts that they can actually use. Don’t send messages full of “fluff.” Instead of adding graphics, emoticons, All Caps, explanation points, long, run-on sentences, and more, get to the point! If you don’t have valuable information to share and a good message, don’t send out your e-mail at all. Only send emails with substance that provide unique information relevant to the recipient.

Why Your Blog Doesn’t Work and How to Fix It

Fri, 06 Jul 2018 12:00:00 +0000

1. It's Boring. Does your blog provide value to your target market? Is it unique and interesting? If not, you are wasting time and effort. Your audience is bombarded with messages all day long so you have to be different and give your audience what they want. In fact, does your audience even read blogs? If not, you may want to look at creating videos, Infographics, Webinars, and other types of content that they will actually view or listen to! 2. It’s Poorly Written. If you are writing your content for free, and are not a writer, or if you hire a cheap, $5.00 copywriter, you usually get what you pay for. If you seriously want to improve sales, credibility and online awareness with your blog, you need to work with a professional and experienced writer. Find a copywriter who understands your market and can write interesting, credible and unique information quickly. And be sure they understand search engine optimization as well for that competitive edge. This way, you’ll get a lot more online coverage for each blog, and the expense of hiring a good, SEO copywriter will be well worth it. 3. You Have No Plan. What do you want your blog to accomplish? Do not just write to post something. Instead, create a plan with an editorial calendar. Decide on a specific goal for each blog, a topic and deadline date, the SEO keyword terms you are going to use, your call-to-action, and how you are going to track results. This way, you can monitor your blog to see if it’s appearing in search results and if your target audience is actually reading your post and following your call-to-action. If not, you can change your content accordingly for the best results. Without a plan to reach specific goals, how are you going to reach them?

Why Do You Need Content for Business Success, Anyway?

Wed, 30 May 2018 13:18:53 +0000

It’s one of the few things in business where you have complete control. Once you write your specific message and publish it, that’s how it appears. You can engage customers, sell products and more in your own style and tone. It gives you a competitive advantage. You own your unique content and the competition cannot copy it. It’s how you can provide value to your target market in a way that the competition cannot touch. If you want to show up on the search engines, you must have good content. If your competitors post valuable content on a regular basis, and you don’t, they are going to get higher search rankings and steal customers away. You must have content in order to show up in search results.

How to Avoid Being Overwhelmed with Technology

Wed, 30 May 2018 13:18:36 +0000

Figure out what sources you need to check regularly to get the latest insights relative to your business. This may be a daily email, monthly magazine, blog or something else. Focus on a few, key resources to stay updated about the latest technology without getting information overload. Watch your competition. What social media venues do they use? What content are their customers reacting to most? What news are they announcing? Check your competitions’ websites and set up a Google alert to keep track of what they are doing relative to technology. Then, you can look at what they’re using and also pursue technology they’re not using for a competitive edge. Hire an intern or tech expert to help you. If you don’t have time to track or learn about the latest technology, hire someone who can keep an eye on it for you and provide regular reports. This way, you have the data you need without wasting a lot of time on research.

Keep a Positive Attitude When Facing Entrepreneurial Challenges

Fri, 27 Apr 2018 14:45:46 +0000

Podcast 4: How can you keep a positive attitude when facing major challenges as an entrepreneur? Move around and take time to do things you like to do. When at work, get up from your desk and out of the office for breaks throughout the day. And when away from the office, do some physical activity you like to do. That may be playing golf, taking yoga, running, or just spending time outdoors. Create a support group. Whether it’s a spouse, friend, family member, associate, etc., you need to find someone who can give you positive encouragement and listen to you vent about your issues and problems. It’s not good if you keep everything bottled up inside, and sometimes if you say what’s on your mind, solutions become more evident. Set a reminder. Write “think positive” on a post-it note and place it on your desk, put a rubber band around your wrist, place a photo of someone less fortunate in front of you, or make a list of the top 10 things you are thankful at the moment… whatever works for you to remind you that things aren’t so bad and you have a lot to be happy about.

3 Things You Can Do to Improve Your Content Instantly!

Fri, 27 Apr 2018 14:43:43 +0000

What are 3 things you can do to improve your content immediately? Use action verbs. Remove the word “we,” “he” and “she” and replace it with “you.” Talk directly to your customers. Write content that gives all of the great solutions, results and benefits customers will receive from using your products and services – Not about the features. www.rembrandtwrites.com www.podcastandradio.com

The Art of the Landing Page

Tue, 17 Apr 2018 06:00:00 +0000

A landing page is where customers “land” once they find your site via an online advertisement, email, social media campaign, diret mail piece, etc. This is the page you use to sell one specific product or service. Write content that solves your customers problems and gives all of the benefits you have to offer them for the specific thing you are selling. You can include testimonials for credibility, offer a guarantee to make them feel comfortable buying from you, and more. Include a call-to-action. For each landing page, you want your visitors to take one action and make it very easy for them to take that action. It can be a link that says “Click here to subscribe,” a big “Buy Now” button, a button that says, “Yes! I want this solution,” etc.

Successful Marketing Without Wasting Time and Money!

Tue, 10 Apr 2018 06:00:00 +0000

Melanie and David share tips on streamlining and focusing on your customers. www.rembrandtwrites.com www.podcastandradio.com

How to get more done each day!

Mon, 26 Mar 2018 06:00:00 +0000

David and Melanie provide simple tips you can use immediately to accomplish more each day. www.rembrandtwrites.com www.podcastandradio.com

Remove these 3 things from your website for better results.

Wed, 14 Mar 2018 16:56:53 +0000

There are three things you can remove from your website right now to improve engagement, page visits, and more. www.rembrandtwrites.com www.podcastandradio.com

How to avoid distraction at work

Wed, 14 Mar 2018 16:53:48 +0000

Melanie and David discuss how to avoid distractions at work, especially if you work from home. www.rembrandtwrites.com www.podcastandradio.com

What social media do you really need?

Tue, 06 Mar 2018 16:32:35 +0000

Don’t get overwhelmed with social media! Learn some key tips to focus on what’s really important for your small business. www.podcastandradio.com

How to get publicity

Tue, 06 Mar 2018 07:00:00 +0000

If you want third-party credibility you simply can’t buy, check out these positive publicity tips from Melanie and David. www.rembrandtwrites.com www.podcastandradio.com

What do you really need to know about SEO?

Tue, 27 Feb 2018 07:00:00 +0000

Stop any confusion about SEO, search engine optimization, and discover what you really need to know as a small business owner. www.rembrandtwrites.com www.podcastandradio.com

So Content Is King...Now What?

Tue, 20 Feb 2018 21:05:09 +0000

You know you need content, but exactly how do you use it for your specific business? Find out with these hot tips! www.rebrandtwrites.com www.podcastandradio.com

How to simplify your small business

Tue, 13 Feb 2018 16:00:36 +0000

In this intro to the series, Melanie and David discuss what it means to simplify your business and enjoy life more! www.rebrandtwrites.com www.podcastandradio.com