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        <title>PPC with YRV Dynamics</title>
        <link>https://redcircle.com/shows/ppc-with-yrv-dynamics</link>
        <language>en</language>
        <copyright>Copyright 2024 All Rights Reserved</copyright>
        <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
        <itunes:summary>Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients.

In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search &amp; Video, showcasing his comprehensive understanding of digital advertising platforms. His expertise is not just limited to practice, as he has also contributed to over 25 PPC-related articles on Medium, sharing his knowledge and insights in the field. These accomplishments underline his commitment to mastering the intricacies of PPC advertising and his capability to deliver effective strategies for diverse client needs.</itunes:summary>
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        <description><![CDATA[Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients.

In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search &amp; Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.]]></description>
        
        <itunes:type>episodic</itunes:type>
        <podcast:locked>no</podcast:locked>
        <itunes:owner>
            <itunes:name>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:name>
            <itunes:email>noreply@getredcircle.com</itunes:email>
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Open AI Search Engine Announcement</itunes:title>
                <title>Open AI Search Engine Announcement</title>

                <itunes:episode>27</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In this video, I discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google&#39;s market share and the rise of ChatGPT. I also highlight the po...</itunes:subtitle>
                <itunes:summary>In this video, I discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google&#39;s market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to gain valuable insights and stay informed about the latest developments in the tech industry.
00:00Introduction
04:18Impact of Layoffs
06:11Market Share Analysis08:16
My Take on the Situation
10:07The Future of AI and Search
12:31Challenges with Ad Revenue, Closing Remarks
 
YouTube Video Link 
Medium Profile Link</itunes:summary>
                <description><![CDATA[<p>In this video, I discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google&#39;s market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to gain valuable insights and stay informed about the latest developments in the tech industry.</p>
<p><a href="https://www.loom.com/share/bd3210ae3cdf431c8ba5bdc16d98b9d8?t=0" rel="nofollow">00:00</a>Introduction</p>
<p><a href="https://www.loom.com/share/bd3210ae3cdf431c8ba5bdc16d98b9d8?t=258" rel="nofollow">04:18</a>Impact of Layoffs</p>
<p><a href="https://www.loom.com/share/bd3210ae3cdf431c8ba5bdc16d98b9d8?t=371" rel="nofollow">06:11</a>Market Share Analysis<a href="https://www.loom.com/share/bd3210ae3cdf431c8ba5bdc16d98b9d8?t=496" rel="nofollow">08:16</a></p>
<p>My Take on the Situation</p>
<p><a href="https://www.loom.com/share/bd3210ae3cdf431c8ba5bdc16d98b9d8?t=607" rel="nofollow">10:07</a>The Future of AI and Search</p>
<p><a href="https://www.loom.com/share/bd3210ae3cdf431c8ba5bdc16d98b9d8?t=751" rel="nofollow">12:31</a>Challenges with Ad Revenue, Closing Remarks</p>
<p> </p>
<p><a href="https://youtu.be/NAwOqMm5_FQ?si=snvFQ5Zv1NfnGC3u" rel="nofollow">YouTube Video Link </a></p>
<p><a href="https://medium.com/@yousafyunes" rel="nofollow">Medium Profile Link</a></p>
]]></description>
                <content:encoded>&lt;p&gt;In this video, I discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google&amp;#39;s market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to gain valuable insights and stay informed about the latest developments in the tech industry.&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.loom.com/share/bd3210ae3cdf431c8ba5bdc16d98b9d8?t=0&#34; rel=&#34;nofollow&#34;&gt;00:00&lt;/a&gt;Introduction&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.loom.com/share/bd3210ae3cdf431c8ba5bdc16d98b9d8?t=258&#34; rel=&#34;nofollow&#34;&gt;04:18&lt;/a&gt;Impact of Layoffs&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.loom.com/share/bd3210ae3cdf431c8ba5bdc16d98b9d8?t=371&#34; rel=&#34;nofollow&#34;&gt;06:11&lt;/a&gt;Market Share Analysis&lt;a href=&#34;https://www.loom.com/share/bd3210ae3cdf431c8ba5bdc16d98b9d8?t=496&#34; rel=&#34;nofollow&#34;&gt;08:16&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;My Take on the Situation&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.loom.com/share/bd3210ae3cdf431c8ba5bdc16d98b9d8?t=607&#34; rel=&#34;nofollow&#34;&gt;10:07&lt;/a&gt;The Future of AI and Search&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.loom.com/share/bd3210ae3cdf431c8ba5bdc16d98b9d8?t=751&#34; rel=&#34;nofollow&#34;&gt;12:31&lt;/a&gt;Challenges with Ad Revenue, Closing Remarks&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://youtu.be/NAwOqMm5_FQ?si=snvFQ5Zv1NfnGC3u&#34; rel=&#34;nofollow&#34;&gt;YouTube Video Link &lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://medium.com/@yousafyunes&#34; rel=&#34;nofollow&#34;&gt;Medium Profile Link&lt;/a&gt;&lt;/p&gt;
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                <pubDate>Fri, 10 May 2024 22:14:28 &#43;0000</pubDate>
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                <itunes:duration>964</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Founded and CEO of Guided PPC: Santosh Kumar: His Journey and POV on the PPC Indsutry</itunes:title>
                <title>Founded and CEO of Guided PPC: Santosh Kumar: His Journey and POV on the PPC Indsutry</title>

                <itunes:episode>26</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh&#39;s journey in the PPC industry, the creation of Guided PPC, and the industry&#39;s future. They also touch on the challenges faced by business o...</itunes:subtitle>
                <itunes:summary>In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh&#39;s journey in the PPC industry, the creation of Guided PPC, and the industry&#39;s future. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of clients whose inexperienced freelancers have burned. The conversation revolves around the challenges and best practices in the digital advertising industry, specifically focusing on Google Ads. The speakers discuss the importance of patience and thoroughness in advertising campaigns, the need for clients to be prepared before investing in advertising, and the significance of understanding key performance indicators (KPIs) and attribution windows. They also highlight the importance of accessing clients&#39; Shopify accounts for better troubleshooting and analysis. The conversation concludes with a discussion on the industry&#39;s future and Guided PPC&#39;s mission to help media buyers improve their results.
Santosh Kumar has a background in working for pay per click powerhouses and now heads the strategy for LDX Digital.
Guided PPC was created to address the need for highly skilled and passionate Google Ads specialists.
Business owners should consider hiring separate agencies for Google Ads and Meta Ads, as it is rare to find an agency that excels in both platforms.
The PPC industry is going through a period of uncertainty and adaptation, with platforms like Google Ads and Bing Ads launching new features and incorporating AI.
Agencies play a crucial role in making advertising platforms work in the best interest of clients.
Clients should be cautious of freelancers who claim to be ex-Google experts but lack hands-on experience in driving ROI and profitability.
Clients who have been burned by inexperienced freelancers are more likely to appreciate the value of working with experienced agencies. Patience and thoroughness are crucial in advertising campaigns.
Clients should be prepared before investing in advertising.
Understanding key performance indicators (KPIs) and attribution windows is essential.
Access to clients&#39; Shopify accounts can aid in troubleshooting and analysis.
The future of the industry lies in continuous learning and improvement.
Guided PPC aims to help media buyers improve their results.
YouTube Video of the Interview
Medium Profile</itunes:summary>
                <description><![CDATA[<p>In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh&#39;s journey in the PPC industry, the creation of Guided PPC, and the industry&#39;s future. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of clients whose inexperienced freelancers have burned. The conversation revolves around the challenges and best practices in the digital advertising industry, specifically focusing on Google Ads. The speakers discuss the importance of patience and thoroughness in advertising campaigns, the need for clients to be prepared before investing in advertising, and the significance of understanding key performance indicators (KPIs) and attribution windows. They also highlight the importance of accessing clients&#39; Shopify accounts for better troubleshooting and analysis. The conversation concludes with a discussion on the industry&#39;s future and Guided PPC&#39;s mission to help media buyers improve their results.</p>
<ul><li>Santosh Kumar has a background in working for pay per click powerhouses and now heads the strategy for LDX Digital.</li>
<li>Guided PPC was created to address the need for highly skilled and passionate Google Ads specialists.</li>
<li>Business owners should consider hiring separate agencies for Google Ads and Meta Ads, as it is rare to find an agency that excels in both platforms.</li>
<li>The PPC industry is going through a period of uncertainty and adaptation, with platforms like Google Ads and Bing Ads launching new features and incorporating AI.</li>
<li>Agencies play a crucial role in making advertising platforms work in the best interest of clients.</li>
<li>Clients should be cautious of freelancers who claim to be ex-Google experts but lack hands-on experience in driving ROI and profitability.</li>
<li>Clients who have been burned by inexperienced freelancers are more likely to appreciate the value of working with experienced agencies. Patience and thoroughness are crucial in advertising campaigns.</li>
<li>Clients should be prepared before investing in advertising.</li>
<li>Understanding key performance indicators (KPIs) and attribution windows is essential.</li>
<li>Access to clients&#39; Shopify accounts can aid in troubleshooting and analysis.</li>
<li>The future of the industry lies in continuous learning and improvement.</li>
<li>Guided PPC aims to help media buyers improve their results.</li>
</ul>
<p><a href="https://youtu.be/4NQ421T8SKg?si=_Mh1lVI75QChThn7" rel="nofollow">YouTube Video of the Interview</a></p>
<p><a href="https://medium.com/@yousafyunes" rel="nofollow">Medium Profile</a></p>
]]></description>
                <content:encoded>&lt;p&gt;In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh&amp;#39;s journey in the PPC industry, the creation of Guided PPC, and the industry&amp;#39;s future. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of clients whose inexperienced freelancers have burned. The conversation revolves around the challenges and best practices in the digital advertising industry, specifically focusing on Google Ads. The speakers discuss the importance of patience and thoroughness in advertising campaigns, the need for clients to be prepared before investing in advertising, and the significance of understanding key performance indicators (KPIs) and attribution windows. They also highlight the importance of accessing clients&amp;#39; Shopify accounts for better troubleshooting and analysis. The conversation concludes with a discussion on the industry&amp;#39;s future and Guided PPC&amp;#39;s mission to help media buyers improve their results.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Santosh Kumar has a background in working for pay per click powerhouses and now heads the strategy for LDX Digital.&lt;/li&gt;
&lt;li&gt;Guided PPC was created to address the need for highly skilled and passionate Google Ads specialists.&lt;/li&gt;
&lt;li&gt;Business owners should consider hiring separate agencies for Google Ads and Meta Ads, as it is rare to find an agency that excels in both platforms.&lt;/li&gt;
&lt;li&gt;The PPC industry is going through a period of uncertainty and adaptation, with platforms like Google Ads and Bing Ads launching new features and incorporating AI.&lt;/li&gt;
&lt;li&gt;Agencies play a crucial role in making advertising platforms work in the best interest of clients.&lt;/li&gt;
&lt;li&gt;Clients should be cautious of freelancers who claim to be ex-Google experts but lack hands-on experience in driving ROI and profitability.&lt;/li&gt;
&lt;li&gt;Clients who have been burned by inexperienced freelancers are more likely to appreciate the value of working with experienced agencies. Patience and thoroughness are crucial in advertising campaigns.&lt;/li&gt;
&lt;li&gt;Clients should be prepared before investing in advertising.&lt;/li&gt;
&lt;li&gt;Understanding key performance indicators (KPIs) and attribution windows is essential.&lt;/li&gt;
&lt;li&gt;Access to clients&amp;#39; Shopify accounts can aid in troubleshooting and analysis.&lt;/li&gt;
&lt;li&gt;The future of the industry lies in continuous learning and improvement.&lt;/li&gt;
&lt;li&gt;Guided PPC aims to help media buyers improve their results.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href=&#34;https://youtu.be/4NQ421T8SKg?si=_Mh1lVI75QChThn7&#34; rel=&#34;nofollow&#34;&gt;YouTube Video of the Interview&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://medium.com/@yousafyunes&#34; rel=&#34;nofollow&#34;&gt;Medium Profile&lt;/a&gt;&lt;/p&gt;
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                <pubDate>Fri, 26 Apr 2024 06:15:44 &#43;0000</pubDate>
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                <itunes:duration>2534</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>PPC Updates: X-TV News and the Tok Tok Ban Update</itunes:title>
                <title>PPC Updates: X-TV News and the Tok Tok Ban Update</title>

                <itunes:episode>25</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>I&#39;ll be discussing the latest update on the TikTok ban and the introduction of X TV. We&#39;ll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US.
 
00:00 Introduction
0...</itunes:subtitle>
                <itunes:summary>I&#39;ll be discussing the latest update on the TikTok ban and the introduction of X TV. We&#39;ll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US.
 
00:00 Introduction
01:41 Partnerships and Real-time Content
05:21 Content Creators and Influences
09:05 TikTok Reprieve, Conclusion
 
View our YouTube video on this PPC Update
Check out our Medium Page</itunes:summary>
                <description><![CDATA[<p>I&#39;ll be discussing the latest update on the TikTok ban and the introduction of X TV. We&#39;ll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US.</p>
<p> </p>
<p><a href="https://www.youtube.com/watch?t=0s&v=eRSUMjKly7Y" rel="nofollow">00:00</a> Introduction</p>
<p><a href="https://www.youtube.com/watch?t=101s&v=eRSUMjKly7Y" rel="nofollow">01:41</a> Partnerships and Real-time Content</p>
<p><a href="https://www.youtube.com/watch?t=321s&v=eRSUMjKly7Y" rel="nofollow">05:21</a> Content Creators and Influences</p>
<p><a href="https://www.youtube.com/watch?t=545s&v=eRSUMjKly7Y" rel="nofollow">09:05</a> TikTok Reprieve, Conclusion</p>
<p> </p>
<p><a href="https://www.youtube.com/watch?v=eRSUMjKly7Y" rel="nofollow">View our YouTube video on this PPC Update</a></p>
<p><a href="https://medium.com/@yousafyunes" rel="nofollow">Check out our Medium Page</a></p>
]]></description>
                <content:encoded>&lt;p&gt;I&amp;#39;ll be discussing the latest update on the TikTok ban and the introduction of X TV. We&amp;#39;ll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US.&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.youtube.com/watch?t=0s&amp;v=eRSUMjKly7Y&#34; rel=&#34;nofollow&#34;&gt;00:00&lt;/a&gt; Introduction&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.youtube.com/watch?t=101s&amp;v=eRSUMjKly7Y&#34; rel=&#34;nofollow&#34;&gt;01:41&lt;/a&gt; Partnerships and Real-time Content&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.youtube.com/watch?t=321s&amp;v=eRSUMjKly7Y&#34; rel=&#34;nofollow&#34;&gt;05:21&lt;/a&gt; Content Creators and Influences&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.youtube.com/watch?t=545s&amp;v=eRSUMjKly7Y&#34; rel=&#34;nofollow&#34;&gt;09:05&lt;/a&gt; TikTok Reprieve, Conclusion&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.youtube.com/watch?v=eRSUMjKly7Y&#34; rel=&#34;nofollow&#34;&gt;View our YouTube video on this PPC Update&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://medium.com/@yousafyunes&#34; rel=&#34;nofollow&#34;&gt;Check out our Medium Page&lt;/a&gt;&lt;/p&gt;
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                <pubDate>Thu, 25 Apr 2024 11:18:40 &#43;0000</pubDate>
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                <itunes:duration>791</itunes:duration>
                
                
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                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Subscriber Requested: Max Conversions vs. Max Conversion Value vs. t-ROAS in Google Ads</itunes:title>
                <title>Subscriber Requested: Max Conversions vs. Max Conversion Value vs. t-ROAS in Google Ads</title>

                <itunes:episode>24</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In this subscriber-requested video, we discuss the variances in Google Ads&#39; Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign.
#GoogleAds #MaxConversions #...</itunes:subtitle>
                <itunes:summary>In this subscriber-requested video, we discuss the variances in Google Ads&#39; Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign.
#GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTips #AdCampaigns
View the YouTube Vlog
View the Medium Article
 
 </itunes:summary>
                <description><![CDATA[<p>In this subscriber-requested video, we discuss the variances in Google Ads&#39; Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign.</p>
<p>#GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTips #AdCampaigns</p>
<p><a href="https://youtu.be/tobpIPNxy_4?si=VXsqePeXOENPJT8p" rel="nofollow">View the YouTube Vlog</a></p>
<p><a href="https://medium.com/p/5aae3e881323" rel="nofollow">View the Medium Article</a></p>
<p> </p>
<p> </p>
]]></description>
                <content:encoded>&lt;p&gt;In this subscriber-requested video, we discuss the variances in Google Ads&amp;#39; Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign.&lt;/p&gt;
&lt;p&gt;#GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTips #AdCampaigns&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://youtu.be/tobpIPNxy_4?si=VXsqePeXOENPJT8p&#34; rel=&#34;nofollow&#34;&gt;View the YouTube Vlog&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://medium.com/p/5aae3e881323&#34; rel=&#34;nofollow&#34;&gt;View the Medium Article&lt;/a&gt;&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
</content:encoded>
                
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                <pubDate>Wed, 24 Apr 2024 10:08:35 &#43;0000</pubDate>
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                <itunes:duration>1076</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Unveiling the Latest PPC Changes for 2024</itunes:title>
                <title>Unveiling the Latest PPC Changes for 2024</title>

                <itunes:episode>23</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>Yousaf (CEO and Founder of YRV Dynamics) discusses the latest updates in Google Ads, including the mysterious pausing of ad groups and the introduction of data carousels. I explain why these updates are essential and how they can benefit your campaig...</itunes:subtitle>
                <itunes:summary>Yousaf (CEO and Founder of YRV Dynamics) discusses the latest updates in Google Ads, including the mysterious pausing of ad groups and the introduction of data carousels. I explain why these updates are essential and how they can benefit your campaigns. I also provide insights on the Search Partner Network and why you should opt out of Display Partners. Watch this video to stay informed and make the most out of your Google Ads strategy.
00:00 Google mysteriously pausing ad groups
02:53 Resource issue with Google Gemini
05:02 Google Ads Search Partner Network
Official YouTube Link for this Specific Podcast
YRV Dynamics Medium 
YRV Dynamics LinkedIn
YRV Dynamics IG
YRV Dynamics Site
</itunes:summary>
                <description><![CDATA[<p>Yousaf (CEO and Founder of YRV Dynamics) discusses the latest updates in Google Ads, including the mysterious pausing of ad groups and the introduction of data carousels. I explain why these updates are essential and how they can benefit your campaigns. I also provide insights on the Search Partner Network and why you should opt out of Display Partners. Watch this video to stay informed and make the most out of your Google Ads strategy.</p>
<p>00:00 Google mysteriously pausing ad groups</p>
<p>02:53 Resource issue with Google Gemini</p>
<p>05:02 Google Ads Search Partner Network</p>
<ul><li><a href="https://youtu.be/ufviPhqxD7g" rel="nofollow">Official YouTube Link for this Specific Podcast</a></li>
<li><a href="https://medium.com/@yousafyunes" rel="nofollow">YRV Dynamics Medium </a></li>
<li><a href="https://www.linkedin.com/company/81534519/admin/feed/posts/" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">YRV Dynamics IG</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;Yousaf (CEO and Founder of YRV Dynamics) discusses the latest updates in Google Ads, including the mysterious pausing of ad groups and the introduction of data carousels. I explain why these updates are essential and how they can benefit your campaigns. I also provide insights on the Search Partner Network and why you should opt out of Display Partners. Watch this video to stay informed and make the most out of your Google Ads strategy.&lt;/p&gt;
&lt;p&gt;00:00 Google mysteriously pausing ad groups&lt;/p&gt;
&lt;p&gt;02:53 Resource issue with Google Gemini&lt;/p&gt;
&lt;p&gt;05:02 Google Ads Search Partner Network&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/ufviPhqxD7g&#34; rel=&#34;nofollow&#34;&gt;Official YouTube Link for this Specific Podcast&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Medium &lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/81534519/admin/feed/posts/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics IG&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <pubDate>Mon, 04 Mar 2024 01:47:23 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/3/4/1/43c13e1f-f3a9-4374-bd39-e97351d24919_Screenshot_2024-03-03_at_53550_PM_28yvhx.png"/>
                <itunes:duration>545</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>PPC Industry Updates: Apple Social Boosting Upcharge, Pinterest &amp; Google TV inventory on Google Ads</itunes:title>
                <title>PPC Industry Updates: Apple Social Boosting Upcharge, Pinterest &amp; Google TV inventory on Google Ads</title>

                <itunes:episode>22</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In the podcast, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I shar...</itunes:subtitle>
                <itunes:summary>In the podcast, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV advertising.
00:00 iOS fee Impact
02:23 Upper Funnel Video Inventory on Google TV
04:10 Pinterest Ads on Google Insights</itunes:summary>
                <description><![CDATA[<p>In the podcast, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV advertising.</p>
<p>00:00 iOS fee Impact</p>
<p>02:23 Upper Funnel Video Inventory on Google TV</p>
<p>04:10 Pinterest Ads on Google Insights</p>
]]></description>
                <content:encoded>&lt;p&gt;In the podcast, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV advertising.&lt;/p&gt;
&lt;p&gt;00:00 iOS fee Impact&lt;/p&gt;
&lt;p&gt;02:23 Upper Funnel Video Inventory on Google TV&lt;/p&gt;
&lt;p&gt;04:10 Pinterest Ads on Google Insights&lt;/p&gt;
</content:encoded>
                
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                <pubDate>Mon, 19 Feb 2024 12:38:42 &#43;0000</pubDate>
                <itunes:duration>742</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Google reveals AI tools for ad content customization:  Gemini Update</itunes:title>
                <title>Google reveals AI tools for ad content customization:  Gemini Update</title>

                <itunes:episode>21</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In its Gemini update, Google has just released new AI tools for ad content customization. This game-changing update will allow advertisers to create even more personalized and effective ads on Google.
In this podcast, I discuss the recent release of ...</itunes:subtitle>
                <itunes:summary>In its Gemini update, Google has just released new AI tools for ad content customization. This game-changing update will allow advertisers to create even more personalized and effective ads on Google.
In this podcast, I discuss the recent release of AI tools for headlines, descriptions, keywords, and images by Google as part of the Gemini AI project. I provide insights into the customization of assets based on keyword relevance and share my thoughts on the generated ad content.  #GoogleUpdate #GoogleGemini #GoogleAds #NewGoogleAIGemini
00:00 Introduction
01:42 Brand terms and non-brand phrase match
03:28 Dynamic insertion for geolocation
05:32 Image review
07:41 Future expectations and Google&#39;s responsibility
YouTube Vlog: Google reveals AI tools for ad content customization:  Gemini Update
YRV Dynamics Medium 
YRV Dynamics LinkedIn
YRV Dynamics IG
YRV Dynamics Site
 </itunes:summary>
                <description><![CDATA[<p>In its Gemini update, Google has just released new AI tools for ad content customization. This game-changing update will allow advertisers to create even more personalized and effective ads on Google.</p>
<p>In this podcast, I discuss the recent release of AI tools for headlines, descriptions, keywords, and images by Google as part of the Gemini AI project. I provide insights into the customization of assets based on keyword relevance and share my thoughts on the generated ad content.  #GoogleUpdate #GoogleGemini #GoogleAds #NewGoogleAIGemini</p>
<p>00:00 Introduction</p>
<p>01:42 Brand terms and non-brand phrase match</p>
<p>03:28 Dynamic insertion for geolocation</p>
<p>05:32 Image review</p>
<p>07:41 Future expectations and Google&#39;s responsibility</p>
<ul><li><a href="https://youtu.be/n6Fk2U0-xUI?feature=shared" rel="nofollow">YouTube Vlog: Google reveals AI tools for ad content customization:  Gemini Update</a></li>
<li><a href="https://medium.com/@yousafyunes" rel="nofollow">YRV Dynamics Medium </a></li>
<li><a href="https://www.linkedin.com/company/81534519/admin/feed/posts/" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">YRV Dynamics IG</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
</ul>
<p> </p>
]]></description>
                <content:encoded>&lt;p&gt;In its Gemini update, Google has just released new AI tools for ad content customization. This game-changing update will allow advertisers to create even more personalized and effective ads on Google.&lt;/p&gt;
&lt;p&gt;In this podcast, I discuss the recent release of AI tools for headlines, descriptions, keywords, and images by Google as part of the Gemini AI project. I provide insights into the customization of assets based on keyword relevance and share my thoughts on the generated ad content.  #GoogleUpdate #GoogleGemini #GoogleAds #NewGoogleAIGemini&lt;/p&gt;
&lt;p&gt;00:00 Introduction&lt;/p&gt;
&lt;p&gt;01:42 Brand terms and non-brand phrase match&lt;/p&gt;
&lt;p&gt;03:28 Dynamic insertion for geolocation&lt;/p&gt;
&lt;p&gt;05:32 Image review&lt;/p&gt;
&lt;p&gt;07:41 Future expectations and Google&amp;#39;s responsibility&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/n6Fk2U0-xUI?feature=shared&#34; rel=&#34;nofollow&#34;&gt;YouTube Vlog: Google reveals AI tools for ad content customization:  Gemini Update&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Medium &lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/81534519/admin/feed/posts/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics IG&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt; &lt;/p&gt;
</content:encoded>
                
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                <pubDate>Tue, 13 Feb 2024 07:04:02 &#43;0000</pubDate>
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                <itunes:duration>726</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Unlocking the Secrets of Smart Bidding Strategies</itunes:title>
                <title>Unlocking the Secrets of Smart Bidding Strategies</title>

                <itunes:episode>20</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In this podcast, I explain the different smart bidding strategies and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the nee...</itunes:subtitle>
                <itunes:summary>In this podcast, I explain the different smart bidding strategies and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and the impact it has on the algorithm. Stream this podcast to gain a better understanding of smart bidding and how it can optimize your ad campaigns:
00:00 Introduction
03:29 Smart Bidding and Conversions
06:06 Enhanced Cost Per Clicks
13:02 Maximum Clicks
YouTube Video: Unlocking the Secrets of Smart Bidding Strategies
YRV Dynamics Medium 
YRV Dynamics LinkedIn
YRV Dynamics IG
YRV Dynamics Site
 </itunes:summary>
                <description><![CDATA[<p>In this podcast, I explain the different smart bidding strategies and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and the impact it has on the algorithm. Stream this podcast to gain a better understanding of smart bidding and how it can optimize your ad campaigns:</p>
<p>00:00 Introduction</p>
<p>03:29 Smart Bidding and Conversions</p>
<p>06:06 Enhanced Cost Per Clicks</p>
<p>13:02 Maximum Clicks</p>
<ul><li><a href="https://youtu.be/EJTEa1GHEKs" rel="nofollow">YouTube Video: Unlocking the Secrets of Smart Bidding Strategies</a></li>
<li><a href="https://medium.com/@yousafyunes" rel="nofollow">YRV Dynamics Medium </a></li>
<li><a href="https://www.linkedin.com/company/81534519/admin/feed/posts/" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">YRV Dynamics IG</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
</ul>
<p> </p>
]]></description>
                <content:encoded>&lt;p&gt;In this podcast, I explain the different smart bidding strategies and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and the impact it has on the algorithm. Stream this podcast to gain a better understanding of smart bidding and how it can optimize your ad campaigns:&lt;/p&gt;
&lt;p&gt;00:00 Introduction&lt;/p&gt;
&lt;p&gt;03:29 Smart Bidding and Conversions&lt;/p&gt;
&lt;p&gt;06:06 Enhanced Cost Per Clicks&lt;/p&gt;
&lt;p&gt;13:02 Maximum Clicks&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/EJTEa1GHEKs&#34; rel=&#34;nofollow&#34;&gt;YouTube Video: Unlocking the Secrets of Smart Bidding Strategies&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Medium &lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/81534519/admin/feed/posts/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics IG&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt; &lt;/p&gt;
</content:encoded>
                
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                <pubDate>Mon, 12 Feb 2024 12:16:42 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/2/12/12/04192601-a089-4ca8-817d-808c8e0645c9_Screenshot_2024-02-12_at_41529_AM_dac6k5.png"/>
                <itunes:duration>1056</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>YouTube&#39;s Big Updates for 2024: What You Need to Know</itunes:title>
                <title>YouTube&#39;s Big Updates for 2024: What You Need to Know</title>

                <itunes:episode>19</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In this podcast, YouTube CEO Neil Mohan shares four major updates for YouTube in 2024. He discusses the platform&#39;s growth, the number of channels in the YouTube partner program, and the amount of money paid out to creators. Mohan also talks about AI ...</itunes:subtitle>
                <itunes:summary>In this podcast, YouTube CEO Neil Mohan shares four major updates for YouTube in 2024. He discusses the platform&#39;s growth, the number of channels in the YouTube partner program, and the amount of money paid out to creators. Mohan also talks about AI empowering human creativity and introduces new features like Dream Screen, YouTube Create, and auto-dubbing. The podcast provides insights into the future of YouTube and encourages viewers to explore the new tools and opportunities available.
00:00 Introduction
03:09 Dream Screen
05:17 Auto-dubbing
YouTube: Big Updates for 2024: What You Need to Know
YRV Dynamics Medium 
YRV Dynamics LinkedIn
YRV Dynamics IG
YRV Dynamics Site
</itunes:summary>
                <description><![CDATA[<p>In this podcast, YouTube CEO Neil Mohan shares four major updates for YouTube in 2024. He discusses the platform&#39;s growth, the number of channels in the YouTube partner program, and the amount of money paid out to creators. Mohan also talks about AI empowering human creativity and introduces new features like Dream Screen, YouTube Create, and auto-dubbing. The podcast provides insights into the future of YouTube and encourages viewers to explore the new tools and opportunities available.</p>
<p>00:00 Introduction</p>
<p>03:09 Dream Screen</p>
<p>05:17 Auto-dubbing</p>
<ul><li><a href="https://youtu.be/LokAEuxjdAU" rel="nofollow">YouTube: Big Updates for 2024: What You Need to Know</a></li>
<li><a href="https://medium.com/@yousafyunes" rel="nofollow">YRV Dynamics Medium </a></li>
<li><a href="https://www.linkedin.com/company/81534519/admin/feed/posts/" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">YRV Dynamics IG</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;In this podcast, YouTube CEO Neil Mohan shares four major updates for YouTube in 2024. He discusses the platform&amp;#39;s growth, the number of channels in the YouTube partner program, and the amount of money paid out to creators. Mohan also talks about AI empowering human creativity and introduces new features like Dream Screen, YouTube Create, and auto-dubbing. The podcast provides insights into the future of YouTube and encourages viewers to explore the new tools and opportunities available.&lt;/p&gt;
&lt;p&gt;00:00 Introduction&lt;/p&gt;
&lt;p&gt;03:09 Dream Screen&lt;/p&gt;
&lt;p&gt;05:17 Auto-dubbing&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/LokAEuxjdAU&#34; rel=&#34;nofollow&#34;&gt;YouTube: Big Updates for 2024: What You Need to Know&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Medium &lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/81534519/admin/feed/posts/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics IG&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <link>https://PPCwithYRVDynamics.podbean.com/e/youtubes-big-updates-for-2024-what-you-need-to-know/</link>
                <pubDate>Sat, 10 Feb 2024 10:59:26 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/2/12/8/1e293a51-543b-4d39-94b1-23f6cc148dbc_Screenshot_2024-02-10_at_25850_AM_5ebw7x.png"/>
                <itunes:duration>807</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>META Blueprint: You Passed, Now What??!!</itunes:title>
                <title>META Blueprint: You Passed, Now What??!!</title>

                <itunes:episode>18</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In this podcast, I share a funny story about a friend who read my articles and watched my videos on Meta Blueprint and how to succeed. I discuss the importance of passing the tests and offer tips on Meta planning, buying, and creating a business. I a...</itunes:subtitle>
                <itunes:summary>In this podcast, I share a funny story about a friend who read my articles and watched my videos on Meta Blueprint and how to succeed. I discuss the importance of passing the tests and offer tips on Meta planning, buying, and creating a business. I also emphasize sharing knowledge with your team and positioning yourself as a leader. Additionally, I touch on the benefits of offering services like organic, creative, and Shopify tech. Stream this podcast to boost your career and agency.
00:00 Introduction: Meta Blueprint Goal Discussion
02:40 Lift Your Team Up
04:32 Training Program
06:24 Tracking Errors
08:48 Targeting Larger Clients
13:18 Expanding Your Business
YouTube: Meta Blueprint: You Passed, Now What??!!
Medium Article: Meta Blueprint: You Passed, Now What??!!
YRV Dynamics LinkedIn
YRV Dynamics IG
YRV Dynamics Site
</itunes:summary>
                <description><![CDATA[<p>In this podcast, I share a funny story about a friend who read my articles and watched my videos on Meta Blueprint and how to succeed. I discuss the importance of passing the tests and offer tips on Meta planning, buying, and creating a business. I also emphasize sharing knowledge with your team and positioning yourself as a leader. Additionally, I touch on the benefits of offering services like organic, creative, and Shopify tech. Stream this podcast to boost your career and agency.</p>
<p>00:00 Introduction: Meta Blueprint Goal Discussion</p>
<p>02:40 Lift Your Team Up</p>
<p>04:32 Training Program</p>
<p>06:24 Tracking Errors</p>
<p>08:48 Targeting Larger Clients</p>
<p>13:18 Expanding Your Business</p>
<ul><li><a href="https://youtu.be/bmw3l6NH3Xg" rel="nofollow">YouTube: Meta Blueprint: You Passed, Now What??!!</a></li>
<li><a href="https://medium.com/@yousafyunes/meta-blueprint-you-passed-now-what-5c28405a670d" rel="nofollow">Medium Article: Meta Blueprint: You Passed, Now What??!!</a></li>
<li><a href="https://www.linkedin.com/company/81534519/admin/feed/posts/" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">Y</a><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">RV Dynamics IG</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;In this podcast, I share a funny story about a friend who read my articles and watched my videos on Meta Blueprint and how to succeed. I discuss the importance of passing the tests and offer tips on Meta planning, buying, and creating a business. I also emphasize sharing knowledge with your team and positioning yourself as a leader. Additionally, I touch on the benefits of offering services like organic, creative, and Shopify tech. Stream this podcast to boost your career and agency.&lt;/p&gt;
&lt;p&gt;00:00 Introduction: Meta Blueprint Goal Discussion&lt;/p&gt;
&lt;p&gt;02:40 Lift Your Team Up&lt;/p&gt;
&lt;p&gt;04:32 Training Program&lt;/p&gt;
&lt;p&gt;06:24 Tracking Errors&lt;/p&gt;
&lt;p&gt;08:48 Targeting Larger Clients&lt;/p&gt;
&lt;p&gt;13:18 Expanding Your Business&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/bmw3l6NH3Xg&#34; rel=&#34;nofollow&#34;&gt;YouTube: Meta Blueprint: You Passed, Now What??!!&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/meta-blueprint-you-passed-now-what-5c28405a670d&#34; rel=&#34;nofollow&#34;&gt;Medium Article: Meta Blueprint: You Passed, Now What??!!&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/81534519/admin/feed/posts/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;Y&lt;/a&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;RV Dynamics IG&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
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                <pubDate>Thu, 08 Feb 2024 11:36:13 &#43;0000</pubDate>
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                <itunes:duration>990</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Google Smart Campaigns Demystified</itunes:title>
                <title>Google Smart Campaigns Demystified</title>

                <itunes:episode>17</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as d...</itunes:subtitle>
                <itunes:summary>In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited control over creative elements and no A/B testing capabilities. I recommend smart campaigns for small businesses as a starting point for those new to Google Ads.
00:00 Starter campaigns
01:52 Optimization limitations
03:32 Limitations and frustrations
05:20 Branching out and deeper analytics
08:18 Recommendation for small businesses
YouTube Vlog Smart Campaigns
Medium Article: Smart Campaigns
YRV Dynamics LinkedIn
YRV Dynamics IG
YRV Dynamics Site
</itunes:summary>
                <description><![CDATA[<p>In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited control over creative elements and no A/B testing capabilities. I recommend smart campaigns for small businesses as a starting point for those new to Google Ads.</p>
<p>00:00 Starter campaigns</p>
<p>01:52 Optimization limitations</p>
<p>03:32 Limitations and frustrations</p>
<p>05:20 Branching out and deeper analytics</p>
<p>08:18 Recommendation for small businesses</p>
<ul><li><a href="https://youtu.be/KAu5SqtqAK4?feature=shared" rel="nofollow">YouTube Vlog Smart Campaigns</a></li>
<li><a href="https://medium.com/@yousafyunes/google-smart-campaigns-demystified-4fca4df0dc49" rel="nofollow">Medium Article: Smart Campaigns</a></li>
<li><a href="https://www.linkedin.com/company/81534519/admin/feed/posts/" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">Y</a><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">RV Dynamics IG</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited control over creative elements and no A/B testing capabilities. I recommend smart campaigns for small businesses as a starting point for those new to Google Ads.&lt;/p&gt;
&lt;p&gt;00:00 Starter campaigns&lt;/p&gt;
&lt;p&gt;01:52 Optimization limitations&lt;/p&gt;
&lt;p&gt;03:32 Limitations and frustrations&lt;/p&gt;
&lt;p&gt;05:20 Branching out and deeper analytics&lt;/p&gt;
&lt;p&gt;08:18 Recommendation for small businesses&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/KAu5SqtqAK4?feature=shared&#34; rel=&#34;nofollow&#34;&gt;YouTube Vlog Smart Campaigns&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/google-smart-campaigns-demystified-4fca4df0dc49&#34; rel=&#34;nofollow&#34;&gt;Medium Article: Smart Campaigns&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/81534519/admin/feed/posts/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;Y&lt;/a&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;RV Dynamics IG&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <pubDate>Sat, 03 Feb 2024 12:10:22 &#43;0000</pubDate>
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                <itunes:duration>632</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>PPC Industry Updates 2024</itunes:title>
                <title>PPC Industry Updates 2024</title>

                <itunes:episode>16</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In this podcast, I discuss the latest PPC industry trends and new paid search and social placements. I also mention upcoming interviews with industry experts, which will be happening in a few months. Watch to stay updated and gain insights on leaders...</itunes:subtitle>
                <itunes:summary>In this podcast, I discuss the latest PPC industry trends and new paid search and social placements. I also mention upcoming interviews with industry experts, which will be happening in a few months. Watch to stay updated and gain insights on leadership strategies and client acquisition. Key subjects with this update is: Google&#39;s Gemini AI, Meta Broadcast Channels and the upcoming Google Cookie Removal for 2024
00:00 Introduction02:18 Gemini AI05:20 Meta Broadcast Channels07:28 Google Cookie- Apocolypse Enhanced Conversions
YouTube Video for PPC Industry Update
PPC with YRV Medium Profile Link
YRV Dynamics Site
YRV Dynamics LinkedIn
YRV Dynamics IG
</itunes:summary>
                <description><![CDATA[<p>In this podcast, I discuss the latest PPC industry trends and new paid search and social placements. I also mention upcoming interviews with industry experts, which will be happening in a few months. Watch to stay updated and gain insights on leadership strategies and client acquisition. Key subjects with this update is: Google&#39;s Gemini AI, Meta Broadcast Channels and the upcoming Google Cookie Removal for 2024</p>
<p>00:00 Introduction
02:18 Gemini AI
05:20 Meta Broadcast Channels
07:28 Google Cookie- Apocolypse Enhanced Conversions</p>
<ul><li><a href="https://youtu.be/kvntXSd4q18?feature=shared" rel="nofollow">YouTube Video for PPC Industry Update</a></li>
<li><a href="https://medium.com/@yousafyunes" rel="nofollow">PPC with YRV Medium Profile Link</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
<li><a href="https://www.linkedin.com/company/81534519/admin/feed/posts/" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">YRV Dynamics IG</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;In this podcast, I discuss the latest PPC industry trends and new paid search and social placements. I also mention upcoming interviews with industry experts, which will be happening in a few months. Watch to stay updated and gain insights on leadership strategies and client acquisition. Key subjects with this update is: Google&amp;#39;s Gemini AI, Meta Broadcast Channels and the upcoming Google Cookie Removal for 2024&lt;/p&gt;
&lt;p&gt;00:00 Introduction
02:18 Gemini AI
05:20 Meta Broadcast Channels
07:28 Google Cookie- Apocolypse Enhanced Conversions&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/kvntXSd4q18?feature=shared&#34; rel=&#34;nofollow&#34;&gt;YouTube Video for PPC Industry Update&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes&#34; rel=&#34;nofollow&#34;&gt;PPC with YRV Medium Profile Link&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/81534519/admin/feed/posts/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics IG&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <pubDate>Fri, 02 Feb 2024 12:04:48 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/2/12/8/46f6d894-700c-48b8-9a8e-36dacef2cfbc_Screenshot_2024-02-02_at_40204_AM_9vsn54.png"/>
                <itunes:duration>570</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Mastering Google Ads Conversion Tracking</itunes:title>
                <title>Mastering Google Ads Conversion Tracking</title>

                <itunes:episode>15</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>An overview of Google Ads conversions and how to set them up. I explain the different types of conversions, such as websites, phone calls, and imports, and discuss conversion attribution methods. I also cover the four options in Google Tag Manager fo...</itunes:subtitle>
                <itunes:summary>An overview of Google Ads conversions and how to set them up. I explain the different types of conversions, such as websites, phone calls, and imports, and discuss conversion attribution methods. I also cover the four options in Google Tag Manager for conversion tracking: conversion linker tag, Facebook tag, GA4 event tag, and Google Ads conversion tag. Additionally, I touch on the importance of Google Enhanced Conversions and checking the user ID data in the data layer.
00:00 Introduction
02:41 Developing Conversion Names
04:46 Facebook Tag
06:47 Checking for Double Fires
10:43 Checking User ID in Data Layer
12:32 Follow Us on Podcasts and YouTube
Links:
YouTube Vlog on Conversion Tracking
Medium Article On Conversion Tracking
YRV Dynamics Site
YRV Dynamics LinkedIn
YRV Dynamics IG
</itunes:summary>
                <description><![CDATA[<p>An overview of Google Ads conversions and how to set them up. I explain the different types of conversions, such as websites, phone calls, and imports, and discuss conversion attribution methods. I also cover the four options in Google Tag Manager for conversion tracking: conversion linker tag, Facebook tag, GA4 event tag, and Google Ads conversion tag. Additionally, I touch on the importance of Google Enhanced Conversions and checking the user ID data in the data layer.</p>
<p>00:00 Introduction</p>
<p>02:41 Developing Conversion Names</p>
<p>04:46 Facebook Tag</p>
<p>06:47 Checking for Double Fires</p>
<p>10:43 Checking User ID in Data Layer</p>
<p>12:32 Follow Us on Podcasts and YouTube</p>
<p>Links:</p>
<ul><li><a href="https://youtu.be/inlcky6VSZI" rel="nofollow">YouTube Vlog on Conversion Tracking</a></li>
<li><a href="https://medium.com/@yousafyunes/mastering-google-ads-conversion-tracking-d38e081d2e32" rel="nofollow">Medium Article On Conversion Tracking</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
<li><a href="https://www.linkedin.com/company/81534519/admin/feed/posts/" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">YRV Dynamics IG</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;An overview of Google Ads conversions and how to set them up. I explain the different types of conversions, such as websites, phone calls, and imports, and discuss conversion attribution methods. I also cover the four options in Google Tag Manager for conversion tracking: conversion linker tag, Facebook tag, GA4 event tag, and Google Ads conversion tag. Additionally, I touch on the importance of Google Enhanced Conversions and checking the user ID data in the data layer.&lt;/p&gt;
&lt;p&gt;00:00 Introduction&lt;/p&gt;
&lt;p&gt;02:41 Developing Conversion Names&lt;/p&gt;
&lt;p&gt;04:46 Facebook Tag&lt;/p&gt;
&lt;p&gt;06:47 Checking for Double Fires&lt;/p&gt;
&lt;p&gt;10:43 Checking User ID in Data Layer&lt;/p&gt;
&lt;p&gt;12:32 Follow Us on Podcasts and YouTube&lt;/p&gt;
&lt;p&gt;Links:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/inlcky6VSZI&#34; rel=&#34;nofollow&#34;&gt;YouTube Vlog on Conversion Tracking&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/mastering-google-ads-conversion-tracking-d38e081d2e32&#34; rel=&#34;nofollow&#34;&gt;Medium Article On Conversion Tracking&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/81534519/admin/feed/posts/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics IG&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <pubDate>Thu, 01 Feb 2024 11:45:16 &#43;0000</pubDate>
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                <itunes:duration>785</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Mastering Smart Bidding💰: Boost Your Google Ads Success</itunes:title>
                <title>Mastering Smart Bidding💰: Boost Your Google Ads Success</title>

                <itunes:episode>14</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client&#39;s goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach...</itunes:subtitle>
                <itunes:summary>In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client&#39;s goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. Stream this podcast to learn how to optimize your bidding strategies and achieve better campaign results.
Introduction
Understanding Smart Bidding
Real time auction
Machine learning
Learning Phase
SKAG vs. STAG Setup
Learning and Optimization
Portfolio Campaigns
Cost per Acquisition
Promotions and Targeting
Conversions, Max Conversions, tROAS, tCPA. Max Clicks, CPC, and clicks.
Links:
YouTube Vlog on Smart Bidding
Medium Article On Smart Bidding
YRV Dynamics Site
YRV Dynamics LinkedIn
YRV Dynamics IG
</itunes:summary>
                <description><![CDATA[<p>In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client&#39;s goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. Stream this podcast to learn how to optimize your bidding strategies and achieve better campaign results.</p>
<ul><li>Introduction</li>
<li>Understanding Smart Bidding</li>
<li>Real time auction</li>
<li>Machine learning</li>
<li>Learning Phase</li>
<li>SKAG vs. STAG Setup</li>
<li>Learning and Optimization</li>
<li>Portfolio Campaigns</li>
<li>Cost per Acquisition</li>
<li>Promotions and Targeting</li>
<li>Conversions, Max Conversions, tROAS, tCPA. Max Clicks, CPC, and clicks.</li>
</ul>
<p>Links:</p>
<ul><li><a href="https://youtu.be/UO07Ccbify4" rel="nofollow">YouTube Vlog on Smart Bidding</a></li>
<li><a href="https://medium.com/@yousafyunes/mastering-smart-bidding-boost-your-google-ads-success-0a2db5910071" rel="nofollow">Medium Article On Smart Bidding</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
<li><a href="https://www.linkedin.com/company/81534519/admin/feed/posts/" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">YRV Dynamics IG</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client&amp;#39;s goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. Stream this podcast to learn how to optimize your bidding strategies and achieve better campaign results.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Introduction&lt;/li&gt;
&lt;li&gt;Understanding Smart Bidding&lt;/li&gt;
&lt;li&gt;Real time auction&lt;/li&gt;
&lt;li&gt;Machine learning&lt;/li&gt;
&lt;li&gt;Learning Phase&lt;/li&gt;
&lt;li&gt;SKAG vs. STAG Setup&lt;/li&gt;
&lt;li&gt;Learning and Optimization&lt;/li&gt;
&lt;li&gt;Portfolio Campaigns&lt;/li&gt;
&lt;li&gt;Cost per Acquisition&lt;/li&gt;
&lt;li&gt;Promotions and Targeting&lt;/li&gt;
&lt;li&gt;Conversions, Max Conversions, tROAS, tCPA. Max Clicks, CPC, and clicks.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Links:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/UO07Ccbify4&#34; rel=&#34;nofollow&#34;&gt;YouTube Vlog on Smart Bidding&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/mastering-smart-bidding-boost-your-google-ads-success-0a2db5910071&#34; rel=&#34;nofollow&#34;&gt;Medium Article On Smart Bidding&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/81534519/admin/feed/posts/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics IG&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <pubDate>Tue, 23 Jan 2024 00:50:14 &#43;0000</pubDate>
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                <itunes:duration>936</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Supercharge Your Search Engine Marketing: Mastering Match Case &amp; Negative Keywords</itunes:title>
                <title>Supercharge Your Search Engine Marketing: Mastering Match Case &amp; Negative Keywords</title>

                <itunes:episode>13</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illust...</itunes:subtitle>
                <itunes:summary>In this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and the importance of conducting experiments to find the right keywords. Stream this podcast to understand these concepts better and improve your search engine marketing efforts.
 Introduction
AI and Single Topic Ad Groups
Examples of Match Case Keywords
Understanding Negative Keywords
Blocking with Phrase and Exact Match
Importance of the Search Terms Report
Tips for Optimizing Campaigns
YouTube Video On Match Case &amp;amp; Negative KWs
Medium Article On Match Case &amp;amp; Negative KWs
YRV Dynamics Site
YRV Dynamics LinkedIn
YRV Dynamics IG</itunes:summary>
                <description><![CDATA[<p>In this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and the importance of conducting experiments to find the right keywords. Stream this podcast to understand these concepts better and improve your search engine marketing efforts.</p>
<ul><li> Introduction</li>
<li>AI and Single Topic Ad Groups</li>
<li>Examples of Match Case Keywords</li>
<li>Understanding Negative Keywords</li>
<li>Blocking with Phrase and Exact Match</li>
<li>Importance of the Search Terms Report</li>
<li>Tips for Optimizing Campaigns</li>
</ul>
<p><a href="https://youtu.be/B6MR_XEobMI" rel="nofollow">YouTube Video On Match Case &amp; Negative KWs</a></p>
<p><a href="https://medium.com/@yousafyunes/mastering-sem-unleashing-the-power-of-match-case-and-negative-keywords-1d7404650c19" rel="nofollow">Medium Article On Match Case &amp; Negative KWs</a></p>
<p><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></p>
<p><a href="https://www.linkedin.com/company/81534519/admin/feed/posts/" rel="nofollow">YRV Dynamics LinkedIn</a></p>
<p><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">YRV Dynamics IG</a></p>
]]></description>
                <content:encoded>&lt;p&gt;In this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and the importance of conducting experiments to find the right keywords. Stream this podcast to understand these concepts better and improve your search engine marketing efforts.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt; Introduction&lt;/li&gt;
&lt;li&gt;AI and Single Topic Ad Groups&lt;/li&gt;
&lt;li&gt;Examples of Match Case Keywords&lt;/li&gt;
&lt;li&gt;Understanding Negative Keywords&lt;/li&gt;
&lt;li&gt;Blocking with Phrase and Exact Match&lt;/li&gt;
&lt;li&gt;Importance of the Search Terms Report&lt;/li&gt;
&lt;li&gt;Tips for Optimizing Campaigns&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href=&#34;https://youtu.be/B6MR_XEobMI&#34; rel=&#34;nofollow&#34;&gt;YouTube Video On Match Case &amp;amp; Negative KWs&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/mastering-sem-unleashing-the-power-of-match-case-and-negative-keywords-1d7404650c19&#34; rel=&#34;nofollow&#34;&gt;Medium Article On Match Case &amp;amp; Negative KWs&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.linkedin.com/company/81534519/admin/feed/posts/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics IG&lt;/a&gt;&lt;/p&gt;
</content:encoded>
                
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                <pubDate>Sat, 20 Jan 2024 00:43:01 &#43;0000</pubDate>
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                <itunes:duration>996</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Unleash the Power of Responsive Search Ads</itunes:title>
                <title>Unleash the Power of Responsive Search Ads</title>

                <itunes:episode>12</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>Yousaf discusses advanced strategies to boost the performance of your Google Ads campaigns. Covering topics such as single keyword ad groups, quality score, dynamic keyword insertion, display URL paths, and more. Shared tips on using site links, stru...</itunes:subtitle>
                <itunes:summary>Yousaf discusses advanced strategies to boost the performance of your Google Ads campaigns. Covering topics such as single keyword ad groups, quality score, dynamic keyword insertion, display URL paths, and more. Shared tips on using site links, structured snippets, callouts, and price extensions effectively. Stream this podcast to learn how to optimize your campaigns and improve your overall ad performance for Responsive Search Ads
Precursor to Google Ads
Single Keyword Ad Groups
Display URL Paths
Dynamic Keyword Insertion
Site Links
Structured Snippets
Callouts
Compelling Headlines and Descriptions
Dynamic Keyword Insertion Tool
Multiple RSA Strategies
Shopping Campaigns
Conclusion
Medium Article on RSA Ads
YouTube Vlog On RSA Ads
Instagram Profile
YRV Dynamics Site</itunes:summary>
                <description><![CDATA[<p>Yousaf discusses advanced strategies to boost the performance of your Google Ads campaigns. Covering topics such as single keyword ad groups, quality score, dynamic keyword insertion, display URL paths, and more. Shared tips on using site links, structured snippets, callouts, and price extensions effectively. Stream this podcast to learn how to optimize your campaigns and improve your overall ad performance for Responsive Search Ads</p>
<ul><li>Precursor to Google Ads</li>
<li>Single Keyword Ad Groups</li>
<li>Display URL Paths</li>
<li>Dynamic Keyword Insertion</li>
<li>Site Links</li>
<li>Structured Snippets</li>
<li>Callouts</li>
<li>Compelling Headlines and Descriptions</li>
<li>Dynamic Keyword Insertion Tool</li>
<li>Multiple RSA Strategies</li>
<li>Shopping Campaigns</li>
<li>Conclusion</li>
</ul>
<p><a href="https://medium.com/@yousafyunes/maximize-your-search-engine-marketing-sem-with-responsive-search-ads-8f485717fe11" rel="nofollow">Medium Article on RSA Ads</a></p>
<p><a href="https://youtu.be/HeqTZ1k9-C0" rel="nofollow">YouTube Vlog On RSA Ads</a></p>
<p><a href="https://www.instagram.com/yrvdynamics/" rel="nofollow">Instagram Profile</a></p>
<p><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></p>
]]></description>
                <content:encoded>&lt;p&gt;Yousaf discusses advanced strategies to boost the performance of your Google Ads campaigns. Covering topics such as single keyword ad groups, quality score, dynamic keyword insertion, display URL paths, and more. Shared tips on using site links, structured snippets, callouts, and price extensions effectively. Stream this podcast to learn how to optimize your campaigns and improve your overall ad performance for Responsive Search Ads&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Precursor to Google Ads&lt;/li&gt;
&lt;li&gt;Single Keyword Ad Groups&lt;/li&gt;
&lt;li&gt;Display URL Paths&lt;/li&gt;
&lt;li&gt;Dynamic Keyword Insertion&lt;/li&gt;
&lt;li&gt;Site Links&lt;/li&gt;
&lt;li&gt;Structured Snippets&lt;/li&gt;
&lt;li&gt;Callouts&lt;/li&gt;
&lt;li&gt;Compelling Headlines and Descriptions&lt;/li&gt;
&lt;li&gt;Dynamic Keyword Insertion Tool&lt;/li&gt;
&lt;li&gt;Multiple RSA Strategies&lt;/li&gt;
&lt;li&gt;Shopping Campaigns&lt;/li&gt;
&lt;li&gt;Conclusion&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/maximize-your-search-engine-marketing-sem-with-responsive-search-ads-8f485717fe11&#34; rel=&#34;nofollow&#34;&gt;Medium Article on RSA Ads&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://youtu.be/HeqTZ1k9-C0&#34; rel=&#34;nofollow&#34;&gt;YouTube Vlog On RSA Ads&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.instagram.com/yrvdynamics/&#34; rel=&#34;nofollow&#34;&gt;Instagram Profile&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/p&gt;
</content:encoded>
                
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                <pubDate>Thu, 18 Jan 2024 21:56:48 &#43;0000</pubDate>
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                <itunes:duration>1223</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Boost Your Google Ads Success: Mastering Quality Score</itunes:title>
                <title>Boost Your Google Ads Success: Mastering Quality Score</title>

                <itunes:episode>11</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>In this podcast episode, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discusses the importance of ad...</itunes:subtitle>
                <itunes:summary>In this podcast episode, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discusses the importance of ad relevance, expected click-through rate (CTR), and landing page experience. It also touches on the impact of AI smart bidding and the role of branded keywords. By the end of the podcast, you&#39;ll clearly understand how to improve your Quality Score and optimize your Google Ads campaigns.
View our Medium article on this topic
View our YouTube video on this topic
</itunes:summary>
                <description><![CDATA[<p>In this podcast episode, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discusses the importance of ad relevance, expected click-through rate (CTR), and landing page experience. It also touches on the impact of AI smart bidding and the role of branded keywords. By the end of the podcast, you&#39;ll clearly understand how to improve your Quality Score and optimize your Google Ads campaigns.</p>
<ul><li><a href="https://medium.com/@yousafyunes/boost-your-google-ads-success-mastering-quality-score-ec54b7bb7ed9" rel="nofollow">View our Medium article on this topic</a></li>
<li><a href="https://youtu.be/2Ad7J888QaM" rel="nofollow">View our YouTube video on this topic</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;In this podcast episode, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discusses the importance of ad relevance, expected click-through rate (CTR), and landing page experience. It also touches on the impact of AI smart bidding and the role of branded keywords. By the end of the podcast, you&amp;#39;ll clearly understand how to improve your Quality Score and optimize your Google Ads campaigns.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/boost-your-google-ads-success-mastering-quality-score-ec54b7bb7ed9&#34; rel=&#34;nofollow&#34;&gt;View our Medium article on this topic&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://youtu.be/2Ad7J888QaM&#34; rel=&#34;nofollow&#34;&gt;View our YouTube video on this topic&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <pubDate>Sun, 14 Jan 2024 05:53:50 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/2/12/8/26c3cd8e-84b1-4c22-b565-bacb81fce877_Screenshot_2024-01-13_at_95258_PM_dsvjcv.png"/>
                <itunes:duration>1273</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Discover the Secret to Geo-Targeting with Google Ads</itunes:title>
                <title>Discover the Secret to Geo-Targeting with Google Ads</title>

                <itunes:episode>10</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>Discover how location targeting in Google ads works:
Our YouTube video on Discovering the Secret to Geo Targeting with Google Ads.
Stream this podcast to understand better:
&#34;Nearby&#34; option
Use of exclusions within Google and geo-location targeting. T...</itunes:subtitle>
                <itunes:summary>Discover how location targeting in Google ads works:
Our YouTube video on Discovering the Secret to Geo Targeting with Google Ads.
Stream this podcast to understand better:
&#34;Nearby&#34; option
Use of exclusions within Google and geo-location targeting. This also includes excluding in Search.
Presence and Presence or Interest
Radius and &#34;Pinning&#34; Understanding final results of geo-targeting
PPC with YRV Dynamics YouTube Link
Yousaf&#39;s Medium Articles Link</itunes:summary>
                <description><![CDATA[<p>Discover how location targeting in Google ads works:</p>
<p><a href="https://youtu.be/531525geqY4" rel="nofollow">Our YouTube video on Discovering the Secret to Geo Targeting with Google Ads.</a></p>
<p>Stream this podcast to understand better:</p>
<ul><li>&#34;Nearby&#34; option</li>
<li>Use of exclusions within Google and geo-location targeting. This also includes excluding in Search.</li>
<li>Presence and Presence or Interest</li>
<li>Radius and &#34;Pinning&#34; Understanding final results of geo-targeting</li>
</ul>
<p><a href="https://www.youtube.com/channel/UCrkjzqWc1va3XRxtVRjt9cQ" rel="nofollow">PPC with YRV Dynamics YouTube Link</a></p>
<p><a href="https://medium.com/@yousafyunes" rel="nofollow">Yousaf&#39;s Medium Articles Link</a></p>
]]></description>
                <content:encoded>&lt;p&gt;Discover how location targeting in Google ads works:&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://youtu.be/531525geqY4&#34; rel=&#34;nofollow&#34;&gt;Our YouTube video on Discovering the Secret to Geo Targeting with Google Ads.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Stream this podcast to understand better:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&amp;#34;Nearby&amp;#34; option&lt;/li&gt;
&lt;li&gt;Use of exclusions within Google and geo-location targeting. This also includes excluding in Search.&lt;/li&gt;
&lt;li&gt;Presence and Presence or Interest&lt;/li&gt;
&lt;li&gt;Radius and &amp;#34;Pinning&amp;#34; Understanding final results of geo-targeting&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href=&#34;https://www.youtube.com/channel/UCrkjzqWc1va3XRxtVRjt9cQ&#34; rel=&#34;nofollow&#34;&gt;PPC with YRV Dynamics YouTube Link&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://medium.com/@yousafyunes&#34; rel=&#34;nofollow&#34;&gt;Yousaf&amp;#39;s Medium Articles Link&lt;/a&gt;&lt;/p&gt;
</content:encoded>
                
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                <pubDate>Wed, 10 Jan 2024 21:06:21 &#43;0000</pubDate>
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                <itunes:duration>762</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Interview: Boosting Client Deliveries and Winning Pitches (vlog form)</itunes:title>
                <title>Interview: Boosting Client Deliveries and Winning Pitches (vlog form)</title>

                <itunes:episode>9</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>A great interview, between YRV Dynamics Founder and CEO Yousaf Yunes and Power My Analytics:
The actual YouTube video can be found here
Analytics Mastery: Yousaf on using Power My Analytics for stellar ROAS.
Client-Centric Approach: Understand client...</itunes:subtitle>
                <itunes:summary>A great interview, between YRV Dynamics Founder and CEO Yousaf Yunes and Power My Analytics:
The actual YouTube video can be found here
Analytics Mastery: Yousaf on using Power My Analytics for stellar ROAS.
Client-Centric Approach: Understand client problems for tailored solutions
Visual Communication: Mastering data visualizations for effective client communication
Advertising Balance: Find the sweet spot between organic and paid channels
Agency Awareness: Spotting scam agencies and the importance of case studies
Data-Driven Future: Continuous data monitoring for lasting success.
PPC with YRV Dynamics YouTube Link
Yousaf&#39;s Medium Articles Link
 </itunes:summary>
                <description><![CDATA[<p>A great interview, between YRV Dynamics Founder and CEO Yousaf Yunes and Power My Analytics:</p>
<p>The actual <a href="https://www.youtube.com/watch?list=PL-HDtGLC9nNqJhuMML98t3tD5giVTzaR-&v=x9ZEwSjTzOg" rel="nofollow">YouTube video can be found here</a></p>
<ul><li>Analytics Mastery: Yousaf on using Power My Analytics for stellar ROAS.</li>
<li>Client-Centric Approach: Understand client problems for tailored solutions</li>
<li>Visual Communication: Mastering data visualizations for effective client communication</li>
<li>Advertising Balance: Find the sweet spot between organic and paid channels</li>
<li>Agency Awareness: Spotting scam agencies and the importance of case studies</li>
<li>Data-Driven Future: Continuous data monitoring for lasting success.</li>
</ul>
<p><a href="https://www.youtube.com/channel/UCrkjzqWc1va3XRxtVRjt9cQ" rel="nofollow">PPC with YRV Dynamics YouTube Link</a></p>
<p><a href="https://medium.com/@yousafyunes" rel="nofollow">Yousaf&#39;s Medium Articles Link</a></p>
<p> </p>
]]></description>
                <content:encoded>&lt;p&gt;A great interview, between YRV Dynamics Founder and CEO Yousaf Yunes and Power My Analytics:&lt;/p&gt;
&lt;p&gt;The actual &lt;a href=&#34;https://www.youtube.com/watch?list=PL-HDtGLC9nNqJhuMML98t3tD5giVTzaR-&amp;v=x9ZEwSjTzOg&#34; rel=&#34;nofollow&#34;&gt;YouTube video can be found here&lt;/a&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Analytics Mastery: Yousaf on using Power My Analytics for stellar ROAS.&lt;/li&gt;
&lt;li&gt;Client-Centric Approach: Understand client problems for tailored solutions&lt;/li&gt;
&lt;li&gt;Visual Communication: Mastering data visualizations for effective client communication&lt;/li&gt;
&lt;li&gt;Advertising Balance: Find the sweet spot between organic and paid channels&lt;/li&gt;
&lt;li&gt;Agency Awareness: Spotting scam agencies and the importance of case studies&lt;/li&gt;
&lt;li&gt;Data-Driven Future: Continuous data monitoring for lasting success.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href=&#34;https://www.youtube.com/channel/UCrkjzqWc1va3XRxtVRjt9cQ&#34; rel=&#34;nofollow&#34;&gt;PPC with YRV Dynamics YouTube Link&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&#34;https://medium.com/@yousafyunes&#34; rel=&#34;nofollow&#34;&gt;Yousaf&amp;#39;s Medium Articles Link&lt;/a&gt;&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
</content:encoded>
                
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                <pubDate>Wed, 10 Jan 2024 00:17:58 &#43;0000</pubDate>
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                <itunes:duration>1398</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Mastering the Meta Blueprint Exam: Ultimate Study Guide</itunes:title>
                <title>Mastering the Meta Blueprint Exam: Ultimate Study Guide</title>

                <itunes:episode>8</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>Mastering the Meta Blueprint Exam:
What is considered passing
Start early, roughly one month prior
Learn from the Practice tests
Retake until you earn a 100% score
Take the planning exam soon after passing the buying test
Follow our detailed discussi...</itunes:subtitle>
                <itunes:summary>Mastering the Meta Blueprint Exam:
What is considered passing
Start early, roughly one month prior
Learn from the Practice tests
Retake until you earn a 100% score
Take the planning exam soon after passing the buying test
Follow our detailed discussion on Medium and YouTube on Mastering the Meta Blueprint Exam:
YouTube
Medium 
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.
YRV Dynamics LinkedIn
YRV Dynamics Site
</itunes:summary>
                <description><![CDATA[<p>Mastering the Meta Blueprint Exam:</p>
<ul><li>What is considered passing</li>
<li>Start early, roughly one month prior</li>
<li>Learn from the Practice tests</li>
<li>Retake until you earn a 100% score</li>
<li>Take the planning exam soon after passing the buying test</li>
</ul>
<p>Follow our detailed discussion on Medium and YouTube on Mastering the Meta Blueprint Exam:</p>
<ul><li><a href="https://youtu.be/RWnUMJMxdMo" rel="nofollow">YouTube</a></li>
<li><a href="https://medium.com/@yousafyunes/meta-blueprint-exam-how-to-pass-on-the-first-try-600cb0ca9742" rel="nofollow">Medium </a></li>
</ul>
<p>Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.</p>
<ul><li><a href="https://www.linkedin.com/company/yrvdynamics/?viewAsMember=true" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;Mastering the Meta Blueprint Exam:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;What is considered passing&lt;/li&gt;
&lt;li&gt;Start early, roughly one month prior&lt;/li&gt;
&lt;li&gt;Learn from the Practice tests&lt;/li&gt;
&lt;li&gt;Retake until you earn a 100% score&lt;/li&gt;
&lt;li&gt;Take the planning exam soon after passing the buying test&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Follow our detailed discussion on Medium and YouTube on Mastering the Meta Blueprint Exam:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/RWnUMJMxdMo&#34; rel=&#34;nofollow&#34;&gt;YouTube&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/meta-blueprint-exam-how-to-pass-on-the-first-try-600cb0ca9742&#34; rel=&#34;nofollow&#34;&gt;Medium &lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/yrvdynamics/?viewAsMember=true&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <pubDate>Sun, 07 Jan 2024 12:12:15 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/2/12/8/9dfc877b-c49b-4e68-8e9f-beb9c204ea90_Screenshot_2024-01-07_at_41025_AM_qv7xnt.png"/>
                <itunes:duration>681</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Unlock Success: Why You Should be Meta Blueprint Certified</itunes:title>
                <title>Unlock Success: Why You Should be Meta Blueprint Certified</title>

                <itunes:episode>7</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>Why You Should Be Meta Blueprint Certified
What is Meta Blueprint
How can it help people in various PPC situations: agencies, small businesses, and contractors
Advantages
No disadvantages
Follow our detailed discussion on Medium and YouTube on Why Yo...</itunes:subtitle>
                <itunes:summary>Why You Should Be Meta Blueprint Certified
What is Meta Blueprint
How can it help people in various PPC situations: agencies, small businesses, and contractors
Advantages
No disadvantages
Follow our detailed discussion on Medium and YouTube on Why You Should Be Meta Blueprint Certified:
YouTube
Medium 
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.
YRV Dynamics LinkedIn
YRV Dynamics Site
</itunes:summary>
                <description><![CDATA[<p>Why You Should Be Meta Blueprint Certified</p>
<ul><li>What is Meta Blueprint</li>
<li>How can it help people in various PPC situations: agencies, small businesses, and contractors</li>
<li>Advantages</li>
<li>No disadvantages</li>
</ul>
<p>Follow our detailed discussion on Medium and YouTube on Why You Should Be Meta Blueprint Certified:</p>
<ul><li><a href="https://youtu.be/t74LC6OUhGY" rel="nofollow">YouTube</a></li>
<li><a href="https://medium.com/@yousafyunes/meta-blueprint-exam-how-to-pass-on-the-first-try-600cb0ca9742" rel="nofollow">Medium</a> </li>
</ul>
<p>Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.</p>
<ul><li><a href="https://www.linkedin.com/company/yrvdynamics/?viewAsMember=true" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;Why You Should Be Meta Blueprint Certified&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;What is Meta Blueprint&lt;/li&gt;
&lt;li&gt;How can it help people in various PPC situations: agencies, small businesses, and contractors&lt;/li&gt;
&lt;li&gt;Advantages&lt;/li&gt;
&lt;li&gt;No disadvantages&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Follow our detailed discussion on Medium and YouTube on Why You Should Be Meta Blueprint Certified:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/t74LC6OUhGY&#34; rel=&#34;nofollow&#34;&gt;YouTube&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/meta-blueprint-exam-how-to-pass-on-the-first-try-600cb0ca9742&#34; rel=&#34;nofollow&#34;&gt;Medium&lt;/a&gt; &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/yrvdynamics/?viewAsMember=true&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <pubDate>Sun, 07 Jan 2024 02:07:31 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/2/12/8/c39f7bd6-b19c-4927-aab9-f795a876d792_Screenshot_2024-01-06_at_60421_PM_qxhp4m.png"/>
                <itunes:duration>1341</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Avoiding Scam PPC Agencies and Contractors</itunes:title>
                <title>Avoiding Scam PPC Agencies and Contractors</title>

                <itunes:episode>6</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>As a client, the following are steps you can take to vet and avoid scam PPC agencies &amp;amp; contractors:
Best places to find a good PPC agency/ contractor
Vet buyer certifications and credentials
Access to key leadership/ buyers that are in-platforms
...</itunes:subtitle>
                <itunes:summary>As a client, the following are steps you can take to vet and avoid scam PPC agencies &amp;amp; contractors:
Best places to find a good PPC agency/ contractor
Vet buyer certifications and credentials
Access to key leadership/ buyers that are in-platforms
Access to AI and tech integrations
Case studies and examples of work
PPC agency can adapt and help with other compelling issues
Media spends should be used in your own ad accounts
Follow our detailed discussion on Medium and YouTube on the steps you can take to avoid scam PPC contractors and agencies:
YouTube
Medium 
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.
YRV Dynamics LinkedIn
YRV Dynamics Site
</itunes:summary>
                <description><![CDATA[<p>As a client, the following are steps you can take to vet and avoid scam PPC agencies &amp; contractors:</p>
<ul><li>Best places to find a good PPC agency/ contractor</li>
<li>Vet buyer certifications and credentials</li>
<li>Access to key leadership/ buyers that are in-platforms</li>
<li>Access to AI and tech integrations</li>
<li>Case studies and examples of work</li>
<li>PPC agency can adapt and help with other compelling issues</li>
<li>Media spends should be used in your own ad accounts</li>
</ul>
<p>Follow our detailed discussion on Medium and YouTube on the steps you can take to avoid scam PPC contractors and agencies:</p>
<ul><li><a href="https://www.youtube.com/watch?v=o1HPVhRFzj4" rel="nofollow">YouTube</a></li>
<li><a href="https://medium.com/@yousafyunes/avoiding-scam-ppc-agencies-and-contractors-5ae45b7e3f6b" rel="nofollow">Medium</a> </li>
</ul>
<p>Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.</p>
<ul><li><a href="https://www.linkedin.com/company/yrvdynamics/?viewAsMember=true" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;As a client, the following are steps you can take to vet and avoid scam PPC agencies &amp;amp; contractors:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Best places to find a good PPC agency/ contractor&lt;/li&gt;
&lt;li&gt;Vet buyer certifications and credentials&lt;/li&gt;
&lt;li&gt;Access to key leadership/ buyers that are in-platforms&lt;/li&gt;
&lt;li&gt;Access to AI and tech integrations&lt;/li&gt;
&lt;li&gt;Case studies and examples of work&lt;/li&gt;
&lt;li&gt;PPC agency can adapt and help with other compelling issues&lt;/li&gt;
&lt;li&gt;Media spends should be used in your own ad accounts&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Follow our detailed discussion on Medium and YouTube on the steps you can take to avoid scam PPC contractors and agencies:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://www.youtube.com/watch?v=o1HPVhRFzj4&#34; rel=&#34;nofollow&#34;&gt;YouTube&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/avoiding-scam-ppc-agencies-and-contractors-5ae45b7e3f6b&#34; rel=&#34;nofollow&#34;&gt;Medium&lt;/a&gt; &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/yrvdynamics/?viewAsMember=true&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <pubDate>Sat, 06 Jan 2024 12:01:09 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/2/12/8/3d39ee74-87ce-4fda-8196-74d4b6d26f72_Screenshot_2024-01-06_at_35734_AM_fyd4vk.png"/>
                <itunes:duration>1258</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Winning PPC Strategies for eCommerce Campaigns</itunes:title>
                <title>Winning PPC Strategies for eCommerce Campaigns</title>

                <itunes:episode>5</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>Winning PPC strategies for eCommerce campaigns. Made for both clients and buyers.
Drive compelling ROAS on your PPC Campaigns:
Examination of the Smart Funnel Strategy
Product specific
Leverage RET and CRM data
Creative by smart funnel phase
Capitali...</itunes:subtitle>
                <itunes:summary>Winning PPC strategies for eCommerce campaigns. Made for both clients and buyers.
Drive compelling ROAS on your PPC Campaigns:
Examination of the Smart Funnel Strategy
Product specific
Leverage RET and CRM data
Creative by smart funnel phase
Capitalize on seasons and key sales periods
Use AI and tech within your PPC mix
Follow our detailed discussion on Medium and YouTube on Winning PPC Strategies for eCommerce Campaigns:
YouTube
Medium 
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.
YRV Dynamics LinkedIn
YRV Dynamics Site
</itunes:summary>
                <description><![CDATA[<p>Winning PPC strategies for eCommerce campaigns. Made for both clients and buyers.</p>
<ul><li>Drive compelling ROAS on your PPC Campaigns:</li>
<li>Examination of the Smart Funnel Strategy</li>
<li>Product specific</li>
<li>Leverage RET and CRM data</li>
<li>Creative by smart funnel phase</li>
<li>Capitalize on seasons and key sales periods</li>
<li>Use AI and tech within your PPC mix</li>
</ul>
<p>Follow our detailed discussion on Medium and YouTube on Winning PPC Strategies for eCommerce Campaigns:</p>
<ul><li><a href="https://www.youtube.com/watch?v=Tb0QcH8YqS4" rel="nofollow">YouTube</a></li>
<li><a href="https://medium.com/@yousafyunes/ppc-for-e-commerce-winning-strategies-for-online-retail-89b9332a70cc" rel="nofollow">Medium </a></li>
</ul>
<p>Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.</p>
<ul><li><a href="https://www.linkedin.com/company/yrvdynamics/?viewAsMember=true" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;Winning PPC strategies for eCommerce campaigns. Made for both clients and buyers.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Drive compelling ROAS on your PPC Campaigns:&lt;/li&gt;
&lt;li&gt;Examination of the Smart Funnel Strategy&lt;/li&gt;
&lt;li&gt;Product specific&lt;/li&gt;
&lt;li&gt;Leverage RET and CRM data&lt;/li&gt;
&lt;li&gt;Creative by smart funnel phase&lt;/li&gt;
&lt;li&gt;Capitalize on seasons and key sales periods&lt;/li&gt;
&lt;li&gt;Use AI and tech within your PPC mix&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Follow our detailed discussion on Medium and YouTube on Winning PPC Strategies for eCommerce Campaigns:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://www.youtube.com/watch?v=Tb0QcH8YqS4&#34; rel=&#34;nofollow&#34;&gt;YouTube&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/ppc-for-e-commerce-winning-strategies-for-online-retail-89b9332a70cc&#34; rel=&#34;nofollow&#34;&gt;Medium &lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/yrvdynamics/?viewAsMember=true&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <link>https://PPCwithYRVDynamics.podbean.com/e/winning-ppc-strategies-for-ecommerce-campaigns/</link>
                <pubDate>Sat, 06 Jan 2024 11:41:17 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/2/12/8/2c151596-4cef-4738-8aad-9f956edfbe4a_Screenshot_2024-01-06_at_33936_AM_xftp4h.png"/>
                <itunes:duration>1430</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Level Up Your Google Ads Strategy with Advanced Audience Building</itunes:title>
                <title>Level Up Your Google Ads Strategy with Advanced Audience Building</title>

                <itunes:episode>4</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>Advanced Google Ads Audience Building. Made for PPC buyers or those looking to level up their knowledge on Google audiences:
Advanced Audience Building. Google Ads tutorial on the following:
Custom Intent Audiences: In Market, life event, affinity, d...</itunes:subtitle>
                <itunes:summary>Advanced Google Ads Audience Building. Made for PPC buyers or those looking to level up their knowledge on Google audiences:
Advanced Audience Building. Google Ads tutorial on the following:
Custom Intent Audiences: In Market, life event, affinity, demo
Affinity: Psycho-Behavioral
Demo 
Remarketing List
PMAX optimization
Follow our detailed discussion on Medium and YouTube on improving your PPC ads:
YouTube
Medium 
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and e-commerce.
YRV Dynamics LinkedIn
YRV Dynamics Site
</itunes:summary>
                <description><![CDATA[<p>Advanced Google Ads Audience Building. Made for PPC buyers or those looking to level up their knowledge on Google audiences:</p>
<ul><li>Advanced Audience Building. Google Ads tutorial on the following:</li>
<li>Custom Intent Audiences: In Market, life event, affinity, demo</li>
<li>Affinity: Psycho-Behavioral</li>
<li>Demo </li>
<li>Remarketing List</li>
<li>PMAX optimization</li>
</ul>
<p>Follow our detailed discussion on Medium and YouTube on improving your PPC ads:</p>
<ul><li><a href="https://www.youtube.com/watch?v=NBR_0u2wVDk" rel="nofollow">YouTube</a></li>
<li><a href="https://medium.com/@yousafyunes/google-ads-advanced-audience-building-15f2afa0ea9e" rel="nofollow">Medium</a> </li>
</ul>
<p>Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and e-commerce.</p>
<ul><li><a href="https://www.linkedin.com/company/yrvdynamics/?viewAsMember=true" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Site</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;Advanced Google Ads Audience Building. Made for PPC buyers or those looking to level up their knowledge on Google audiences:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Advanced Audience Building. Google Ads tutorial on the following:&lt;/li&gt;
&lt;li&gt;Custom Intent Audiences: In Market, life event, affinity, demo&lt;/li&gt;
&lt;li&gt;Affinity: Psycho-Behavioral&lt;/li&gt;
&lt;li&gt;Demo &lt;/li&gt;
&lt;li&gt;Remarketing List&lt;/li&gt;
&lt;li&gt;PMAX optimization&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Follow our detailed discussion on Medium and YouTube on improving your PPC ads:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://www.youtube.com/watch?v=NBR_0u2wVDk&#34; rel=&#34;nofollow&#34;&gt;YouTube&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/google-ads-advanced-audience-building-15f2afa0ea9e&#34; rel=&#34;nofollow&#34;&gt;Medium&lt;/a&gt; &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and e-commerce.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/yrvdynamics/?viewAsMember=true&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Site&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <pubDate>Sat, 06 Jan 2024 11:14:16 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/2/12/8/d6b365d3-2e97-4563-b885-a3eb61c66044_Screenshot_2024-01-06_at_31307_AM_re6mpn.png"/>
                <itunes:duration>766</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Google Ads: The Ultimate Guide to Boost Your Business</itunes:title>
                <title>Google Ads: The Ultimate Guide to Boost Your Business</title>

                <itunes:episode>3</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>This episode is for small business owners and clients who want to improve Google ads and PPC performance. They work with an in-house team, agency, or PPC contractors:
Know your customer profile
Upload your CRM data
Where are you in your marketing lif...</itunes:subtitle>
                <itunes:summary>This episode is for small business owners and clients who want to improve Google ads and PPC performance. They work with an in-house team, agency, or PPC contractors:
Know your customer profile
Upload your CRM data
Where are you in your marketing lifecycle
Use data-driven decision-making
Improve your Google shopping listing/ads
Use high-quality creative
Follow our detailed discussion on Medium and YouTube on Google Ads: The Ultimate Guide to Boosting Your Business.
YouTube 
Medium
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC and e-commerce. Visit our site or LinkedIn:
YRV Dynamics LinkedIn
YRV Dynamics Official Site
</itunes:summary>
                <description><![CDATA[<p>This episode is for small business owners and clients who want to improve Google ads and PPC performance. They work with an in-house team, agency, or PPC contractors:</p>
<ul><li>Know your customer profile</li>
<li>Upload your CRM data</li>
<li>Where are you in your marketing lifecycle</li>
<li>Use data-driven decision-making</li>
<li>Improve your Google shopping listing/ads</li>
<li>Use high-quality creative</li>
</ul>
<p>Follow our detailed discussion on Medium and YouTube on Google Ads: The Ultimate Guide to Boosting Your Business.</p>
<ul><li><a href="https://youtu.be/4XZO0Bn6Sxw?feature=shared" rel="nofollow">YouTube </a></li>
<li><a href="https://medium.com/@yousafyunes/google-ads-the-ultimate-guide-to-boost-your-business-c637d8246112" rel="nofollow">Medium</a></li>
</ul>
<p>Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC and e-commerce. Visit our site or LinkedIn:</p>
<ul><li><a href="https://www.linkedin.com/company/yrvdynamics/?viewAsMember=true" rel="nofollow">YRV Dynamics LinkedIn</a></li>
<li><a href="https://www.yrvdynamics.com/" rel="nofollow">YRV Dynamics Official Site</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;This episode is for small business owners and clients who want to improve Google ads and PPC performance. They work with an in-house team, agency, or PPC contractors:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Know your customer profile&lt;/li&gt;
&lt;li&gt;Upload your CRM data&lt;/li&gt;
&lt;li&gt;Where are you in your marketing lifecycle&lt;/li&gt;
&lt;li&gt;Use data-driven decision-making&lt;/li&gt;
&lt;li&gt;Improve your Google shopping listing/ads&lt;/li&gt;
&lt;li&gt;Use high-quality creative&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Follow our detailed discussion on Medium and YouTube on Google Ads: The Ultimate Guide to Boosting Your Business.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/4XZO0Bn6Sxw?feature=shared&#34; rel=&#34;nofollow&#34;&gt;YouTube &lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/google-ads-the-ultimate-guide-to-boost-your-business-c637d8246112&#34; rel=&#34;nofollow&#34;&gt;Medium&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC and e-commerce. Visit our site or LinkedIn:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://www.linkedin.com/company/yrvdynamics/?viewAsMember=true&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics LinkedIn&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://www.yrvdynamics.com/&#34; rel=&#34;nofollow&#34;&gt;YRV Dynamics Official Site&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <pubDate>Sat, 06 Jan 2024 10:45:15 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/2/12/8/28bbce1d-3deb-4293-aa65-4e960af64421_Screenshot_2024-01-06_at_24356_AM_yjhh5g.png"/>
                <itunes:duration>834</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Tips and Tricks to Scale Your Google Ads</itunes:title>
                <title>Tips and Tricks to Scale Your Google Ads</title>

                <itunes:episode>2</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>To get the most from your Google ads, keep in mind:
Objective classification is not mandatory
Bidding tips
Understand bidding options 
Negative keywords
Event Workflow 
Brand vs. Non-Brand
Extend your learning; click the link below to dive deeper int...</itunes:subtitle>
                <itunes:summary>To get the most from your Google ads, keep in mind:
Objective classification is not mandatory
Bidding tips
Understand bidding options 
Negative keywords
Event Workflow 
Brand vs. Non-Brand
Extend your learning; click the link below to dive deeper into Advanced Tactics for Elevating Your Google Ads Campaigns.
YouTube Video 
Medium Article
 
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC and ecommerce.
 </itunes:summary>
                <description><![CDATA[<p>To get the most from your Google ads, keep in mind:</p>
<ul><li>Objective classification is not mandatory</li>
<li>Bidding tips</li>
<li>Understand bidding options </li>
<li>Negative keywords</li>
<li>Event Workflow </li>
<li>Brand vs. Non-Brand</li>
</ul>
<p>Extend your learning; click the link below to dive deeper into Advanced Tactics for Elevating Your Google Ads Campaigns.</p>
<ul><li><a href="https://youtu.be/Nifv2KnRC4w" rel="nofollow">YouTube Video </a></li>
<li><a href="https://medium.com/@yousafyunes/unleashing-google-ads-tips-and-tricks-5aae3e881323" rel="nofollow">Medium Article</a></li>
</ul>
<p> </p>
<p>Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC and ecommerce.</p>
<p> </p>
]]></description>
                <content:encoded>&lt;p&gt;To get the most from your Google ads, keep in mind:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Objective classification is not mandatory&lt;/li&gt;
&lt;li&gt;Bidding tips&lt;/li&gt;
&lt;li&gt;Understand bidding options &lt;/li&gt;
&lt;li&gt;Negative keywords&lt;/li&gt;
&lt;li&gt;Event Workflow &lt;/li&gt;
&lt;li&gt;Brand vs. Non-Brand&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Extend your learning; click the link below to dive deeper into Advanced Tactics for Elevating Your Google Ads Campaigns.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://youtu.be/Nifv2KnRC4w&#34; rel=&#34;nofollow&#34;&gt;YouTube Video &lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/@yousafyunes/unleashing-google-ads-tips-and-tricks-5aae3e881323&#34; rel=&#34;nofollow&#34;&gt;Medium Article&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC and ecommerce.&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
</content:encoded>
                
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                <link>https://PPCwithYRVDynamics.podbean.com/e/tips-and-tricks-to-scale-your-google-ads/</link>
                <pubDate>Sat, 06 Jan 2024 09:57:49 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/2/12/8/7c547ed8-f3b9-4d3c-820b-0880760f0f4e_Screenshot_2024-01-06_at_15645_AM_xxrvn8.png"/>
                <itunes:duration>1080</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
            </item>
        
            <item>
                <itunes:episodeType>full</itunes:episodeType>
                <itunes:title>Being Meta Blueprint Certified will Change Your Life</itunes:title>
                <title>Being Meta Blueprint Certified will Change Your Life</title>

                <itunes:episode>1</itunes:episode>
                
                <itunes:author>CEO and Founder of YRV Dynamics, Yousaf Yunes</itunes:author>
                <itunes:subtitle>Expect changes in your life once you get META Blueprint certified: 
Once I dedicated myself to learning and passing both META Blueprint certifications (planning and buying), big changes happened for the better.
Your skillsets will sharpen whether you...</itunes:subtitle>
                <itunes:summary>Season 1</itunes:summary>
                <description><![CDATA[<p>Expect changes in your life once you get META Blueprint certified: </p>
<ul><li>Once I dedicated myself to learning and passing both META Blueprint certifications (planning and buying), big changes happened for the better.</li>
<li>Your skillsets will sharpen whether you work at a big agency or a PPC contractor.</li>
<li>It makes imposter syndrome disappear</li>
<li>All my staff at YRV Dynamics are Meta Blueprint certified</li>
</ul>
<p>Follow the discussion on this topic on the following platforms</p>
<ul><li><a href="https://www.youtube.com/watch?v=A16t9SPpkKk" rel="nofollow">YouTube video</a></li>
<li><a href="https://medium.com/p/1481e88eecbf" rel="nofollow">Medium Article</a></li>
</ul>
]]></description>
                <content:encoded>&lt;p&gt;Expect changes in your life once you get META Blueprint certified: &lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Once I dedicated myself to learning and passing both META Blueprint certifications (planning and buying), big changes happened for the better.&lt;/li&gt;
&lt;li&gt;Your skillsets will sharpen whether you work at a big agency or a PPC contractor.&lt;/li&gt;
&lt;li&gt;It makes imposter syndrome disappear&lt;/li&gt;
&lt;li&gt;All my staff at YRV Dynamics are Meta Blueprint certified&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Follow the discussion on this topic on the following platforms&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href=&#34;https://www.youtube.com/watch?v=A16t9SPpkKk&#34; rel=&#34;nofollow&#34;&gt;YouTube video&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&#34;https://medium.com/p/1481e88eecbf&#34; rel=&#34;nofollow&#34;&gt;Medium Article&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded>
                
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                <link>https://PPCwithYRVDynamics.podbean.com/e/being-meta-blueprint-certified-will-change-your-life/</link>
                <pubDate>Sat, 06 Jan 2024 06:39:13 &#43;0000</pubDate>
                <itunes:image href="https://media.redcircle.com/images/2024/2/12/8/15bf3c36-22bb-44e2-b8cb-7d92c91e9222_Screenshot_2024-01-05_at_102713_PM_rj9fx9.png"/>
                <itunes:duration>1029</itunes:duration>
                
                
                <itunes:explicit>no</itunes:explicit>
                
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