Press This WordPress Community Podcast

Accessibility, Inclusive Design, and Debunking Myths

Tue, 10 Sep 2024 15:28:29 +0000

Host Brian Gardner and Ryan Bracey, Director of Web UX at Second Melody, explore accessibility in web design, breaking down what it is and debunking common myths around it.

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WordPress as a Design Tool: Empowering Users to Create

Tue, 27 Aug 2024 21:08:44 +0000

Host Brian Gardner and Rich Tabor, Product Lead at Automattic, unpack the design potential of WordPress, highlighting it's evolving features and the power it offers to website builders.

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The Pros and Cons of Using Block WordPress Child Themes

Tue, 06 Aug 2024 18:40:11 +0000

Host Brian Gardner and Nick Diego, Developer Advocate and Core Contributor at Automattic, explore the nuances and benefits of using child themes with block-based WordPress.

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A Shared Vision for a Faster Web

Tue, 23 Jul 2024 15:55:00 +0000

Host Brian Gardner and NitroPack Co-founders Mihail Stoychev and Georgi Petrov discuss WP Engine’s acquisition of NitroPack—what it means to customers and what’s next for them.

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ACF 2024 Survey and What’s to Come

Wed, 10 Jul 2024 18:20:00 +0000

In this episode, host Brian Gardner and WP Engine Senior Product Manager Iain Poulson discuss the ACF annual survey, last year’s results, and what’s to come with WordPress 6.6.

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Your WordPress Product or Service Needs a Community

Tue, 25 Jun 2024 15:30:00 +0000

Host Brian Gardner and guest Sam Brockway discuss the importance of building a community for your product or service, sharing tips for engagement and fostering loyalty.

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The Power of Community

Tue, 18 Jun 2024 16:30:00 +0000

Join host Brian Gardner and guest Sam Brockway as they explore the profound impact of the WordPress community and how it plays a pivotal role in shaping the future of WordPress.

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Data Liberation

Tue, 09 Apr 2024 18:06:58 +0000

Join the discussion in #data-liberation on Making Slack, or in the Data Liberation GitHub repository.

The Data Liberation project imagines a more open web where users can seamlessly switch between platforms of their choosing, eradicating the concept of being locked into a system and keeping openness at the forefront. Moving to and within WordPress should be a one-click easy process as much as possible whether moving from social networks, moving from a page builder to core blocks, or shifting from the classic editor to the block editor.

As web hosts, agencies, and individual contributors – we can work to make Data Liberation a reality.

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WordPress and the Future of Journalism

Tue, 02 Apr 2024 14:28:23 +0000

In this episode of Press This, Doc Pop interviews Ryan Singel about the future of WordPress and journalism. They discuss the challenges facing journalism in the digital age, the rise of subscriber-driven newsletters, and the role of platforms like WordPress in empowering independent journalism. Tune in to learn how open-source CMSs like WordPress are shaping the future of journalism.

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Can AI Make The Web More Accessible?

Tue, 26 Mar 2024 14:19:43 +0000

Can AI make WordPress sites more accessible? In this episode of Press This, we talk with Amber Hinds, CEO of Equalize Digital, about the promises and challenges of using generative AI and LLMs to tackle accessibility issues on the web.

For more info on DE{CODE} go to https://wpengine.com

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The Business of WordPress

Tue, 19 Mar 2024 10:39:37 +0000

In celebration of DE{CODE} 2024, we talked with Miriam Schwab, Head of WordPress Relations at Elementor, about the evolving landscape of WordPress entrepreneurship. From agency work to startup ventures, Miriam shares insights on building successful businesses with WordPress, ahead of her appearance at DE{CODE} 2024. Discover trends shaping the WordPress business ecosystem and Elementor's latest innovations.

For more info on DE{CODE} go to https://wpengine.com

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What happens at the intersection of culture, creativity and tech

Tue, 12 Mar 2024 14:26:50 +0000

Today, we're exploring the intersection of culture, creativity, and technology with Lawrence Edmondson, founder at Eat Big Digital. Lawrence shares insights on how technology and creativity intersect, shaping cultural shifts over the past decades.

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The Creator of the Hashtag Talks About The Future of WordPress and the Open Web

Tue, 27 Feb 2024 18:46:33 +0000

In this episode of Press This, we talk with Chris Messina, the inventor of the hashtag and an author of ActivityStreams and Oauth. We talk about the evolution of WordPress, decentralizing the web, open-web standards, and how SEO might change over the years. This is a really fun conversation with someone who has helped change the way we use the web. Don't miss it!

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Improving Learning Pathways on Learn.WordPress.org

Tue, 20 Feb 2024 10:50:00 +0000

Jonathan Bossenger has been working hard to enhance the learning pathways at Learn.WordPress.org. In this episode of Press this, Jonathan discusses the work he and his team are doing to improve how new users, old-school developers, and future contributors can get the knowledge they need from Learn WordPress. We also spoke with Jonathan about his new WordPress-powered video game, "Dodge," which was created using the new WordPress Activity API.

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Empowering WordPress Learners: Nyasha Green talks about WordPress education

Tue, 13 Feb 2024 07:20:00 +0000

On this episode of Press This, we talk with Nyasha Green, a LinkedIn Learning Instructor and WordPress contributor, about her newest class, "Introduction to Custom Block Building". We also talk about Nyasha's journey into WordPress development and lessons she learned while creating WP tutorials. https://www.linkedin.com/learning/wordpress-introduction-to-custom-block-building.

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Word Around The Campfire

Tue, 06 Feb 2024 12:56:46 +0000

This week our special guests, Aurooba Ahmed and Mike Davey, walk us through the latest WordPress news. We talk about a new proposal to test out GatherPress as an alternative to MeetUp.com, and then we read through a hilarious Reddit thread about how to deal with WP clients who won't pay their bills. We also talk about upcoming WordCamps like WordCamp Asia and WordCamp Canada.

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The best practices for WordPress marketing

Tue, 30 Jan 2024 14:23:14 +0000

What are the best practices for growing fans of your WordPress product? In this episode of Press This, Doc Pop interviews Adam Weeks, co-founder of Cirrus Influence, a PR marketing agency specializing in WordPress products. Adam shares insights into building a loyal user base, the challenges of marketing within the WordPress ecosystem, and the importance of simplifying messaging. The conversation also explores the hero's journey in marketing and strategies for maintaining and recruiting users. Tune in for valuable tips on marketing your WordPress product and creating loyal fans.

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Own Your Own Content

Tue, 23 Jan 2024 16:35:00 +0000

In this week's episode of Press This, we discuss the rapid evolution of platforms and the importance of content ownership with Seth Goldstein, a WordPress and marketing expert with more than 15 years of experience. We delve into his latest Substack article, "For Crying Out Loud, Own Your Own Content", exploring his shift from Substack to WordPress for his newsletter. Seth shares the tools he utilized, the challenges encountered, and his belief in prioritizing self-hosted content before sharing on social media.

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Exploring WordPress education with Nathan Ingram from Solid Academy

Tue, 16 Jan 2024 17:53:08 +0000

In this episode of Press This, we talk with Nathan Ingram, the host at Solid Academy and a WordCamp organizer. Nathan shares his WordPress origin story and his current focus as an educator for WordPress professionals. We also talk about AI integration in web development and SolidWP's public rebranding. Tune in for insights into Nathan's experiences and the evolving landscape of WordPress education.

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Our Thoughts On the State Of The Word

Tue, 09 Jan 2024 14:35:00 +0000

On this episode of Press This, Doc Pop and Mike Davey talk about the recent "State of the Word" address that Matt Mullenweg gave in Madrid. We recap some of the most interesting moments from the talk and our opinions on "data liberation", the state of the fediverse, collaborative editing, and how WordPress can interact with WebAssembly in 2024.

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How AI Might Change WordPress in 2024

Tue, 02 Jan 2024 23:20:00 +0000

If 2023 was the year that generative AI became mainstream, what does that mean for the world of AI and WordPress in 2024? In this episode of Press This, industry experts Rob Howard and Stephen Cuccio share their predictions for the new year. Discover the transformative potential of AI integration within WordPress, from content generation to page building, as we explore emerging trends, and envision the future possibilities of AI-driven website development.

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Real-time Collaboration in WordPress with Multicollab

Tue, 12 Dec 2023 16:00:00 +0000

Explore real-time collaborative editing in WordPress with the Multicollab plugin. In this episode of Press This, Doc Pop and Anil Gupta discuss the development of the Multicollab plugin, its challenges in mimicking a Google Docs-style editor, and its future in light of WordPress core's phase 3 Gutenberg project. Delve into the plugin’s compatibility, its evolving roadmap, and its enduring potential as we discuss the exciting future of collaboration in the WordPress ecosystem.

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CRM Strategies with Adrian Tobey, CEO of Groundhogg

Tue, 05 Dec 2023 15:50:00 +0000

In this episode of Press This, we dive into the world of Customer Relationship Management and marketing automation with Adrian Tobey, the CEO of Groundhogg. Adrian shares his journey into WordPress development and how he became interested in building his own CRM tools. The conversation touches on abandoned cart recovery, social media strategies, and the newest changes to Groundhogg's email editor.

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Word Around The Campfire - WordPress News Roundup

Tue, 28 Nov 2023 13:23:52 +0000

Welcome to a special "Word Around the Campfire" edition of the Press This podcast. This month we talk with Jeff Chandler, a Marketing Generalist at StellarWP, and Mike Davey, the Senior Editor of Delicious Brains. We talk about what is new in WordPress 6.4, the cURL issue that led to the 6.4.1 release, shake ups at Tumblr, and Sarah Gooding's exit from WPTavern.

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A Journey through Web Accessibility with Amber Hinds

Tue, 14 Nov 2023 16:50:00 +0000

Join us on this episode of Press This as we sit down with Amber Hinds, CEO at Equalize Digital and founder of the WordPress Accessibility Meetup. We delve into the vital world of web accessibility, exploring its significance for WordPress users, the game-changing Accessibility Checker plugin, and the need for fostering a more inclusive online community.

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A Big New Version of BuddyPress

Tue, 07 Nov 2023 14:46:07 +0000

BuddyPress is a classic plugin that turns any WordPress site into a community hub with message boards and users. It’s been around for 15 years and is active on over 100,000 sites. Even WordPress.org uses BuddyPress! On this week’s episode of Press This we talk with iMath and David Cavins about the new features coming to BuddyPress. These features are so big, it required a huge overhaul of how BuddyPress works. Listen to this episode to find out more about this version and what the future for BuddyPress holds. We even talked about the possibility of a BuddyVerse upgrade with the help of ActivityPub.

https://buddypress.org/2023/04/buddypress-has-a-new-purpose/

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WordPress Search Gets Smart

Tue, 31 Oct 2023 14:00:00 +0000

Have you ever had a hard time finding an article or item while searching on someone else’s WordPress site? Maybe the results weren’t what you were looking for, or maybe the results were being displayed in some bizarre order. Search on WordPress is a notoriously difficult problem, especially for older sites with years of content. In this episode of Press This, we talk with Jared Hutchinson and Luke Patterson, from WP Engine, about the new Smart Search plugin for WordPress. We’ll talk about how their plugin solves these problems and what they’ve learned about search in the process.

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WordPress Horror Stories

Tue, 24 Oct 2023 14:31:42 +0000

Join us by the campfire for another spine-tingling journey through the dark corners of the web in 'WordPress Nightmares.' Hear tales of WordPress sites behaving like 'Invasion of the Bodysnatchers,' and a peculiar connection between custom ticket software and Blink-182. This year's guests include Amber and Steve Sawaya (from Anchor and Alpine) and Derek Ashauer.

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State Of Woo 2023

Tue, 17 Oct 2023 11:02:05 +0000

In this episode of Press This, WP Engine Product Marketing Manager, Sr. Josh Dailey joins the show as we dive into WooSesh 2023 and its “State of the Woo” presentation. This year’s State of the Woo offered great insights into the current stats, new features, and big trends in WooCommerce. Over 4.4 million stores are powered by WooCommerce, so the growth has been tremendous, but now Woo is encouraging those users to start getting more active in the Woo community. Check out this episode to learn more about the push to get more Woo users involved in testing the product and providing feedback.

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Understanding The Fediverse

Tue, 10 Oct 2023 15:48:11 +0000

On this episode of Press This, we delve into the fascinating world of the Fediverse with our special guest, Matthias Pfefferle, the creator of the ActivityPub plugin. Learn how ActivityPub works and what makes federated websites different than traditional social media sites. Matthias walks us through the pros and cons of federated media and teaches us how WordPress users can connect their sites to the Fediverse to expand their audience and enable easy commenting. If you’ve been curious about IndieWeb and the decentralized web, this episode is for you!

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Are you WP plugins GPL compatible?

Tue, 03 Oct 2023 08:47:47 +0000

In this episode of Press This, we explore the critical topic of GPL compatibility for WordPress plugins with Jeffrey Paul, Director of Open Source at 10up. Discover how a GitHub Action can ensure your plugins remain open-source compliant while streamlining your development process. If you're a WordPress developer or contributor, this episode is a must-listen for staying in the GPL's good graces and maintaining the spirit of open source.

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Is Your Site Ready For MySQL 5.7's EoL?

Tue, 26 Sep 2023 13:39:06 +0000

After October 31st, MySQL 5.7 will no longer be officially supported. In this episode of Press This, WP Engine Product Manager Carmen Johnson walks us through the critical transition from MySQL 5.7 to 8.0 and its impact on an estimated 75% of WordPress sites that are still running on 5.7. Learn why this shift matters, the security considerations involved, and the steps you need to take to ensure a smooth and secure upgrade.

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Word Around the Campfire - September News Roundup

Tue, 19 Sep 2023 14:58:14 +0000

"In this episode of PressThis, we discuss news from around the WordPress community in our monthly segment Word Around the Campfire. We talk about upcoming features of WordPress 6.4, MySQL's ending support for version 5, and much more. We also talk about some upcoming WordCamps and events like WordPress Accessibility Day, as well as some recent events that have been canceled. If you're looking for a quick and easy way to catch up on all things WordPress community, don't miss this episode of PressThis!"

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Affiliate Marketing Insights with Dustin Howes

Tue, 12 Sep 2023 13:10:24 +0000

Get ready to dive deep into the world of affiliate marketing for WordPress companies with our special guest, Dustin Howes, the Chief Coach at PerformanceMarketingManager.com. Join us as we explore the fundamental purpose of affiliate marketing and how it can be a game-changer for businesses using WordPress. Dustin shares invaluable insights, strategies, and best practices that WordPress users can implement to leverage affiliate marketing effectively.

Discover the power of affiliate plugins and uncover expert tips for maximizing your affiliate marketing efforts within the WordPress ecosystem. Whether you're a seasoned WordPress pro or just getting started, this episode is packed with actionable advice that will help you supercharge your affiliate marketing strategies and drive success for your WordPress-based business.

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How to translate your WordPress website with Weglot

Tue, 05 Sep 2023 14:03:29 +0000

In this episode of Press This we talk with Thomas Fanchin, the partnership manager at Weglot, about the benefits of multilingual websites on WordPress. Thomas explains how translations can increase website traffic, improve accessibility, and boost SEO. We then dive into the steps necessary to set up a multilingual site using Weglot, emphasizing audience research, language selection, and SEO settings. He also highlights the importance of adapting images and marketing for different regions.

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You should be using newsletters!

Tue, 29 Aug 2023 15:28:50 +0000

There are so many ways to reach your customers these days, but newsletters still stand out as one of the best ways to engage with your customers. In this episode of Press This, we talk to Lesley Sim, the co-founder of Newsletter Glue, about how you can easily integrate and send newsletters from your WordPress site. Lesley also tells us about why you should use newsletters for some things, and social media for others. Tune in to find out more.

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How Faust.js Listens to the Community

Tue, 22 Aug 2023 14:44:41 +0000

Ever since Faust.js officially came out of beta in June of 2023, the team has been collecting RFCs (or requests for comments) on Github to steer the direction of the project. In this episode, we talk with Joe Fusco, a Senior Software Developer at WP Engin, who tells us how listening to users will help to create a project for the community. We also talk about some recently added features and the state of headless WordPress

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How WordPress Can Help Keep the Web Independent

Tue, 15 Aug 2023 14:37:26 +0000

How can WordPress help keep the web weird? In this episode of Press This, we talk with David Wolfpaw about the IndieWeb, a people-focused alternative to the “corporate web” that aims to keep the web independent. We talk about the philosophy behind the IndieWeb movement, how it can benefit the web for everyone, and what plugins and tools WordPress users have to take advantage of it.

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Really Simple SSL

Tue, 08 Aug 2023 18:52:52 +0000

In this episode of Press This, we talk with Rogier Lankhorst, the Lead Developer of Really Simple Plugins, about what WordPress users need to know about SSL.

Rogier discusses what inspired him to make the Really Simple SSL plugin and what it’s like maintaining the 9th most popular plugin in the WordPress plugin repository.

This is a great episode for anyone who wants to learn more about SSL certificates.

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Word Around the Campfire - WordPress News Roundup

Tue, 01 Aug 2023 10:26:07 +0000

In this episode of PressThis, we cover the latest updates from WordPress core and the WordPress community. Listen now to hear about the big updates in WP 6.3, plus news about ACF, AI, and upcoming events like WordCamp US.

Our special guests for this episode are Damon Cook, a Developer Advocate at WP Engine, and Mike Davey, the Senior Editor at Delicious Brains. Listen now!

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Big changes coming to WordPress 6.3

Tue, 25 Jul 2023 14:25:41 +0000

We’re just a few short weeks away from the release of WordPress 6.3—a significant milestone for the WordPress community as this release officially wraps up Gutenberg Phase 2.

To find out more about some of the new features coming to the site editor, Gutenberg, and beyond, we asked Justin Tadlock, WordPress Developer Advocate sponsored by Automattic, to join us for this episode of Press This and tell us everything we need to know ahead of WordPress 6.3.

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Don't Guess, Test!

Tue, 18 Jul 2023 14:30:00 +0000

Marketers and web developers often go with their gut feelings, but Viola Gruner, Head of Marketing at Inpsyde, believes in the power of testing over guessing. In this episode, Viola discusses the importance of data-driven decision-making and shares her insights on how to test and confirm ideas instead of relying on assumptions. She highlights surprising results she encountered during experiments, recommends testing tools like Google Optimize and HubSpot, and emphasizes the significance of documenting and celebrating test results. Join us as Viola shares her growth hacking strategies and encourages marketers to embrace testing and learning from each experiment.

Download Viola's testing template here https://drive.google.com/drive/folders/1u8p6C-JCqjZ21nKQ9BZhDOHnSEfHtNzc

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Bud Kraus shares his insights as a WordPress educator

Mon, 10 Jul 2023 11:03:13 +0000

In this episode of Press This, we have the privilege of speaking with Bud Kraus, Chief Education Officer at Joy of WP and a remarkable WordPress educator. What makes Bud’s journey unique is his perspective as a visually impaired individual, which has not only shaped his relationship with WordPress but also made him an exceptional instructor. Join us as we dive into Bud’s teaching techniques, explore the adjustments he has made to navigate WordPress effectively and learn about his inspiring history with the platform. Tune in to gain valuable insights into accessibility and discover how Bud’s experiences have made him a better WordPress educator.

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Unlocking the Power of Contribution: WordPress Contributor Working Group and Mentorship Program

Tue, 04 Jul 2023 11:23:19 +0000

In this episode of Press This, we have the privilege of hosting Hari Shanker, an Open Source Program Manager at Automattic, who is deeply involved in improving the WordPress contributor experience. In this episode, we talk about the WordPress Contributor Working Group and the newly created Mentorship Program.

Hari highlights the challenges faced by contributors in open-source projects and shares strategies to streamline the process, including improved onboarding and mentorship opportunities. Join us as we unravel the potential of these initiatives and learn how to unlock the power of contribution within the WordPress ecosystem.

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XR and WP: WordPress-powered Spatial Computing

Tue, 27 Jun 2023 10:30:28 +0000

Whether you call it XR, VR, AR, or the metaverse, spatial computing might be the next big trend in how we use the web. This week we talk to Anthony Burchell, a developer on ACF and the creator of the 3 Object Viewer plugin, about how WordPress can power online virtual experiences. We talk about how to get started in the XR space and what effect Apple's Vision Pro headset might have on the industry.

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Our AI Overlords

Tue, 20 Jun 2023 10:46:12 +0000

AI is coming, should we be concerned? In this episode of Press This we talk with James Dominy, a Technical Architect, about a talk he recently gave at WordCamp Europe titled "How I learned to stop worrying & love our AI overlords". It's an interesting conversation about the rise of AI in WordPress and what the community is saying about it so far,

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Word Around the Campfire - WordPress News Roundup

Tue, 30 May 2023 13:07:29 +0000

Welcome to a special "Word Around the Campfire" edition of the Press This podcast. This month we talk with Sam Brockway, a community manager for Developer Relations at WP Engine, and Mike Davey, the Senior Editor of Delicious Brains, about WordPress's 20th anniversary. We also talk about the controversial releases of WordPress 6.2.1 and 6.2.2.

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AI's place in a WordPress Agency

Tue, 23 May 2023 13:55:10 +0000

What do WordPress agencies need to know about using AI tools? In this episode of Press This, we talk to Joe Hoyle, the CTO and co-founder of Human Made, about the ups and downs of using large language models and text-to-image generators for website development. We talk about using AI to create content, code your website, or even change how visitors interact with your site.

If you are interested in AI for your agency, this is a must-listen episode. You can also hear more about AI and WordPress at the Human Mades online conference https://hello.humanmade.com/word-on-the-future-ai-for-wordpress

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The Frost Theme Is Here

Tue, 16 May 2023 13:50:00 +0000

In this episode of Press This, we interview WP Engine Principal Developer Advocate Brian Gardner about Frost, a new block-based theme for WordPress.

Frost is a clean and powerful block-based theme that's designed to help people lean into Full Site Editing and build with more modular control across their site. It comes with a variety of features, including a built-in pattern library, a responsive design, and support for a variety of block types.

Check out the full episode to learn more about the development of Frost and why Brian believes it's a valuable addition to the WordPress community.

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New Features in ACF 6.1

Tue, 09 May 2023 13:55:56 +0000

Are you a WordPress developer who wants to take control of your custom field data? In this episode of Press This, we speak to WP Engine Senior Product Manager Iain Poulson, who shares exciting updates about new features in the widely-used Advanced Custom Fields (ACF) plugin. With the release of ACF 6.1, users can now register custom post types and taxonomies, giving developers even more control over their WordPress sites. Don’t miss out on this informative discussion, which could take your site (and the sites you build for clients) to the next level!

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Rebranding In Public: How iThemes is rebranding as SolidWP

Tue, 02 May 2023 10:39:38 +0000

Rebranding can be intimidating and time-consuming, but sometimes it is the only way forward. Join us on this week’s episode of Press This as we chat with Devin Walker, General Manager at StellarWP and co-founder of GiveWP, about “rebranding in public”. Don’t miss out on this fascinating discussion about branding, community engagement, and the power of collaboration in the tech world.

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Word Around the Campfire - WordPress News Roundup

Tue, 25 Apr 2023 14:07:46 +0000

In this episode of PressThis, Delicious Brains Senior Editor Mike Davey and WP Engine Community Manager for Developer Relations Sam Brockway join us for our monthly "Word Around the Campfire" episode where we review news and updates from the WordPress community.

For our April 2023 episode, Sam tells us about her favorite new features in WordPress 6.2 and Mike shares some of his recent experiments with AutoGPT and WordPress.

If you're looking to keep up with the latest news in WordPress, listen to this episode of PressThis now!

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Press This: What’s New in WordPress 6.2

Tue, 18 Apr 2023 14:06:05 +0000

WordPress 6.2 was released last month, bringing with it a slew of new features and functionality.

From a re-imagined Site Editor to new WordPress blocks, 6.2 also saw Gutenberg Phase 2 wind down, with plans to continue extending the block-based editor moving ahead at full steam.

In this episode of Press This, we speak with Core Contributor and WordPress Developer Relations Advocate at Automattic, Justin Tadlock, to find out more about WordPress 6.2 and plans for Gutenberg Phase 3.

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When Agencies Should Hire Other Agencies

Tue, 11 Apr 2023 14:29:51 +0000

Though it may seem counterintuitive, working with other agencies to share client work is a great way to create beautiful websites you may not have been able to do on your own.

In this episode of Press This, we talk with Bobby King from White Label Agency about why agencies can benefit from working together. The White Label Agency specializes in collaborating with other digital PR and WordPress agencies to deliver websites that clients love. Find out when and why your WordPress agency might need to partner up on a project.

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How TrustedLogin Improves The Support Experience

Tue, 28 Mar 2023 14:21:13 +0000

Have you ever needed to share admin access to your WordPress site with a support representative? In this episode of Press This, we speak with Zack Katz, the founder of TrustedLogin, about how he decided to fix this process using encryption to protect customer information and provide temporary admin access for customer support.

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The React-Gutenberg Bridge for WordPress

Tue, 21 Mar 2023 18:44:31 +0000

The WordPress post editor is known for its easy and clean UI, but will move to a headless WordPress site cost you that ease of use? In this episode of Press This we talk to Blake Wilson and Teresa Gobble about how the React-Gutenberg Bridge provides the flexibility of a decoupled website while making sure marketers can keep using the WordPress interface they love.

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How WordPress Certification Can Help Developers Stand Out

Tue, 07 Mar 2023 14:51:12 +0000

Have you ever wondered how you can stand out in the competitive world of WordPress development? What if WordPress certification was a way to help you differentiate as a developer? In this episode of Press This, we dive into the topic of certification with CertifyWP and WPConnects Founder Talisha Lewallen, who’s been helping military veterans find new careers—and credentials—within the WordPress community.

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Can AI Improve WordPress Documentation?

Tue, 28 Feb 2023 14:53:14 +0000

In this episode, Doc Pop talks with the Chief Technology Officer at WPMU Dev, Aaron Edwards about the world of AI. They dive into how WordPressers can use tools like Imagine and ChatWP. If you’ve been interested but nervous about AI tools, this is the episode for you.

You can follow Aaron's work on http://twitter.com/UglyRobotDev

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February 2023 Word Around the Campfire - WordPress News Roundup

Tue, 21 Feb 2023 11:28:32 +0000

In this month’s Word Around the Campfire episode, Doc Pop is joined by Emily Schiola, Editor of Torque Magazine, and Mike Davey, Senior Editor of Delicious Brains. They have news from around the community including Plugin Madness, AI, the WP Community Collective, and more.

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Press This: What is Composable Commerce?

Tue, 14 Feb 2023 10:29:24 +0000

Today, building an eCommerce website often means going beyond the website itself. That’s because developers are increasingly being asked to build seamless eCommerce experiences that span mobile and other connected devices (in addition to the traditional desktop storefront).

As companies look for new ways to meet customers across different touchpoints using composable, or modular approaches to eCommerce, headless is set to play an even larger role, offering an efficient pathway for connecting existing architectures and codebases.

To find out more about composable commerce and the role of headless in next-gen eCommerce builds, we spoke with WP Engine Product Manager, Principal, Bryan Smith, about the new Atlas BigCommerce Blueprint, and some of the reasons eCommerce sites are gravitating towards a headless WordPress framework

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How Inclusive Language Can Improve Site Traffic

Tue, 07 Feb 2023 12:02:22 +0000

Are you looking to create a welcoming and inclusive website that also ranks well in search results? Tune into the latest episode of Press This, the WordPress community podcast, to find out more about adding inclusive language to your site.

You’ll hear from Yoast Head of Relations Taco Verdonschot, who previews Yoast’s new Inclusive Language Analysis tool. This feature in the Yoast SEO plugin helps you avoid exclusive language and promotes inclusiveness while boosting search engine rankings. Join us as we explore the power of words in the digital age.

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How recommendation systems can keep users around longer

Tue, 24 Jan 2023 15:00:00 +0000

How can you keep readers on your site longer? Many WordPress sites use plugins like Contextly to show readers other relevant posts they might enjoy reading. In this episode of Press This, we talk with Ryan Single, the founder of Contextly, about how recommendation systems can keep new visitors on your site longer by showing them relevant content. Hear some of the lessons that Ryan has learned about site stickiness and find out more about new Contextly features currently available in the plugin.

Learn more about the Contextly plugin at https://contextly.com

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Digital trends for 2023: AI-to-code, building WordPress plugins with ChatGPT

Wed, 18 Jan 2023 20:59:17 +0000

Americaneagle.com WordPress Practice Director Ellis LaMay shares his ideas on how Large Language Models like ChatGPT can be used to speed up workflow or help develop a WordPress site.

Mark discusses using AI to create customized placeholder text that developers can use when showing a site to a new client. Or using AI to help inspire new design ideas.

If you are looking for ideas on how to integrate AI into your WordPress business, this is a great episode for you.

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WPGraphQL

Tue, 10 Jan 2023 16:37:37 +0000

In this episode of Press This, we speak with Jason Bahl, creator of WPGraphQL, and Chris Weigman, an engineering manager at WP Engine who works on Faust.js, about how the two frameworks can combine forces to help you create better headless WordPress sites, faster.

Headless or decoupled websites allow you to separate your presentation layer from the backend, opening up a wide world of possibilities for high-traffic content publishers and multi-channel enterprises (just to name a few use cases).

Jason has a VERY informed opinion on all things headless WordPress, so if you're building with headless and want to build better, or you'd just like to know what this headless WordPress thing is all about, make sure you don't miss this episode of Press This.

You can follow Jason Bahl at https://twitter.com/jasonbahl/

And Chris Weigman on https://mastodon.social/@chris@mastodon.chriswiegman.com

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Word Around the Campfire - WordPress News Roundup- State of the Word postgame coverage?

Tue, 27 Dec 2022 12:00:00 +0000

In this episode of Press This we asked Nick Diego and Mike Davey to discuss some of the highlights from Matt Mullenweg's annual State Of The Word Talk.

We talked about how Playground can help people experiment with WordPress sites in a browser, how AI can help create content and images, and the WordPress repository's new system for organizing plugins.

If you're ready to keep up on developments in the WordPress Community, don't miss this episode. Listen now!

You can follow Nick Diego at https://twitter.com/nickmdiego/

And Mike Davey on https://twitter.com/MikeDav98277590

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WordPress Themes of 2023

Wed, 14 Dec 2022 14:53:32 +0000

In this episode of Press This, WP Engine Developer Advocate, Principal, Brian Gardner looks at WordPress theme design trends for 2023, including candy pastels, creative typography, and radiant gradients. Check out the full episode for more on the role of page builders, content accessibility, and the future of Site Editing as we head into the new year. Listen now!

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Beyond Site Editing, What's Next for WordPress 6.2?

Wed, 07 Dec 2022 17:29:06 +0000

The WordPress Site Editor had some major updates with version 6.1. In this episode of Press This, we talk with Anne McCarthy about what's new in 6.1 and what to expect in WordPress version 6.2.

We talk about Style Variations, block themes, and the FSE Outreach Program.

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WordPress, Non-profits, and #GivingTuesday

Wed, 23 Nov 2022 18:24:58 +0000

In this episode of Press This, GiveWP co-founder, Matt Cromwell discusses how to give back with WordPress. Matt goes over the inspiration for Give, how it provides excellent tools for nonprofit sites, what to expect in Give 3.0, and why Giving Tuesday is so important. If you’re looking for a way to give thanks and give back, don’t miss this episode. Listen now!

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Word Around the Campfire - WordPress News Roundup

Wed, 16 Nov 2022 11:52:43 +0000

In this episode of PressThis, we cover the latest updates from WordPress core and the WordPress community. Listen now to hear updates about the recent 6.1 release, upcoming WordCamps, big changes to the Full Site Editor, and more.

Our special guests this week are Sam Munoz, a developer advocate at WP Engine, and Emily Schiola, the editor of TorqueMag.io.

If you're ready to keep up on developments in the WordPress Community, don't miss this episode. Listen now!

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Recession Proofing Your WordPress Business

Tue, 08 Nov 2022 15:46:55 +0000

Agency owners always have a lot on their plates, but in times of economic uncertainty, they also take on the added stress of making it through leaner times.

However, economic downturns can also be opportunities. Many of today's largest companies were started during recessions, and if you have the right tools and the right focus in place, you too can bulwark your agency against the pitfalls of a recession.

In this episode of Press This, Nev Harris, an agency owner, consultant, and founder of NevHarris.com talks about some of the ways he helps agencies grow their revenue by better understanding their finances at a deeper level.

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Don't be scared, it's just Headless WordPress

Wed, 02 Nov 2022 16:01:11 +0000

In this episode of Press This, WP Engine Developer Advocate Fran Agulto dives into all things headless WordPress including the pros and cons it entails for rapid development and the way WordPress builders can expect to see headless intersect with Full Site Editing.

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WordPress Horror Stories

Tue, 25 Oct 2022 11:57:32 +0000

Gather around the campfire as we tell you spooky stories about plugins gone wrong and other WordPress horror stories. Chris Weigman starts us off with the tale of the time he accidentally crashed 20,000 websites, then Derek Ashauer shares a tale involving custom ticket software and Blink182.

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Is Your Site Ready For Cyber Weekend?

Wed, 19 Oct 2022 11:32:17 +0000

Black Friday is coming, are you ready? In this episode, we’re sitting down with Josh Dailey from WP Engine to talk about last-minute tips and tricks to make sure your eCommerce site is ready for the biggest sales of the year.

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A Closer Look at New Features in Advanced Custom Fields 6.0

Tue, 04 Oct 2022 13:03:56 +0000

If you are one of the millions of users of Advanced Custom fields, you are going to want to listen to this episode of Press This. We talked with Iain Poulson about some of the new features coming to ACF 6.0.

Find out why the team refers to this as ACF Blocks version 2, and what features Iain is most excited about.

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When to recommend a client host their site with you vs. buying hosting directly with Jeff Mankini of UpClick Digital

Tue, 27 Sep 2022 22:19:32 +0000

As a WordPress agency you may offer hosting services directly to your clients and also recommend other clients buy their own hosting, but what is the right recommendation and what factors should you be considering?

In this episode of PressThis, we interview Jeff Mankini of UpClick Digital about his thoughts on what both reselling and referring hosting is helpful for clients, the factors he uses to determine what to recommend, and why he thinks his approach is a win-win for the clients UpClick Digital serves.

If you're an agency thinking through this puzzle, or a brand wondering what the right choice is for you on how to handle your hosting approach, don't miss this episode of PressThis. Listen now!

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David Vogelpohl Says Farewell As Host of PressThis & Starts New Adventures

Tue, 20 Sep 2022 04:00:00 +0000

For over 260 episodes PressThis host David Vogelpohl has interviewed countless guests from around the WordPress community about the latest advancements in WordPress, interesting projects people in the community are working on, and a countless list of optimizations, hacks, and techniques to make WordPress sites better.

To honor David's years as host, in this episode we turn the tables and interview David Vogelpohl about his thoughts about a new CMO role he will be taking on after he departs WP Engine, what connections his new gig has to the WordPress community, what he'll miss most about WP Engine, his favorite experiences hosting PressThis all these years, and what he's excited about for the future of PressThis.

If you've enjoyed listening to PressThis, know David and are curious about what's next, or are simply wondering what the next for PressThis, don't miss this episode. Listen now!

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How to actually get started building headless WordPress sites with Fran Agulto

Tue, 13 Sep 2022 20:39:30 +0000

Are you a hard-core PHP developer who hasn’t quite “learned Javascript deeply” yet? Building headless WordPress sites can be a challenge to those new to the craft, but your bread and butter WordPress developer skills actually put you on better footing than you’d think.

In this episode of PressThis, we interview Fran Agulto of WP Engine’s dev rel team about his thoughts on the best way to actually get started building headless WordPress sites using your baseline WordPress developer skills as a fantastic starting point! Fran shares his thoughts on how to choose the best front-end frameworks, how to approach the API layers that will make sense to your WordPress brain and a quick start approach for your first project.

If you’re wanting to start on your own headless WordPress builds, but don’t know where to get started, don’t miss this episode of PressThis. Listen now!

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Optimizing content creator UX with headless WordPress builds featuring Tayo Onabule of Drewl

Tue, 06 Sep 2022 13:49:52 +0000

One of the primary benefits lauded with decoupled architecture (e.g. headless WordPress) is the improvement to the developer experience, but is the developer experience coming at the expense of the content creator experience? How can we have our cake and eat it too by providing our dev teams environments where they love to innovate and provide content creators the freedom to create?

In this episode of PressThis, we interview Tayo Onabule of Drewl about his thoughts on the different types of approaches folks take on content creator UX with headless WordPress builds, insights into the challenges & opportunities, and his favorite techniques and tools for delivering a fantastic headless WordPress experience for content creators and marketers.

If you're looking for ways for your headless WordPress builds to delight content creators and your development team, don't miss this episode of PressThis. Listen now!

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Is the metaverse coming to WordPress with Anthony Burchell of WP Engine

Tue, 23 Aug 2022 12:15:05 +0000

The buzzword of the year is the metaverse and rightfully so considering the drastic digital life changing innovations poised to permeate our lives with AR and VR, but what role will WordPress have if any in this strange and exciting new world?

In this episode of PressThis we interview Anthony Burchell of WP Engine who is on the bleeding edge of connecting WordPress to the metaverse. Anthony’s accolades in this area include using WordPress to power experiences in VR based WordCamps during the pandemic to more recent experiments leveraging 3DWeb components in a WordPress context.

Anthony shares his thoughts on what the metaverse is, what the web looks like / could look like with 3DWeb, and his thoughts on WordPress’ strengths for being a powerful tool as part of your metaverse toolkit.

If you’re getting a bit bored building 2D websites and are curious about our 3D future, don’t miss this episode of PressThis. Listen now!

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Build Expert Business Solutions With Formidable Forms Featuring Victor Font

Tue, 16 Aug 2022 12:28:01 +0000

The Formidable Forms plugin has always been a surprisingly useful tool for teams wanting to build everything from simple forms to full-on web applications with WordPress. This more-than-meets-the-eye nature of Formidable may leave you wondering, what else could I be building with Formidable?

In this episode of PressThis, we interview Victor Font of Formidable Masterminds about his thoughts on why he believes Strategy 11 is spearheading a golden age of WordPress application development with Formidable Forms, how Formidable could be the go-to codeless WordPress application development platform, and why he says he has never seen a product as capable for building application.

If you're looking to add meaningful functionality to the web funnels you build without code or you're looking for a faster path for your web application development even if you already know how to code, don't miss this episode of PressThis. Listen now!

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What in the Heck Are the Engineers Behind Genesis Doing about FSE with Mike McAlister

Wed, 10 Aug 2022 12:38:47 +0000

The WordPress world came alive with the introduction of Full Site Editing (FSE) in WordPress core earlier this year. While theme developers can keep creating classic themes in the ways they always have, this new method of building themes in the WordPress construct has introduced a lot of excitement, but also a lot of anxiety. The popular Genesis theme product suite has been a fan favorite for removing the anxiety of building high-quality and fast classic themes, but what in the heck do the engineers behind Genesis products have planned for FSE?

In this episode of PressThis, we interview Mike McAlister a Principal Engineer at WP Engine the company behind Genesis about his thoughts on what FSE is, the impacts he thinks it will have on WordPress themes, and specific details around a brand new alpha product his team is working on code-named “FSE Studio” (final name TBD). Mike walks through how the product works, what they have planned for the future, and how you can participate in the Alpha and up your FSE game at the same time!

If you've been fumbling around wondering what your FSE strategy will be, don’t miss this episode of PressThis. Listen now!

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How WP Engine is Making WooCommerce Faster with Josh Dailey of WP Engine

Tue, 02 Aug 2022 12:42:42 +0000

WooCommerce is often the developer’s choice for building custom eCommerce experiences quickly due to Woo’s ease of use for non-technical users and infinite customization through plugins and custom code. We build stores with important jobs to do and craft our builds to do those jobs well. But what can we do to make these stores with all these jobs do as fast as possible in order to optimize for page speed, conversion rates, and SEO?

In this episode of PressThis, we interview Josh Dailey of WP Engine about recent updates to WP Engine’s WooCommerce-focused hosting including brand new Woo-focused caching optimizations that provide up to a 90% increase in cached pages. Josh shares his thoughts on the current challenges with caching Woo sites is, what WP Engine has done to help address this in their eCommerce offering, and what they have planned for the future.

If you’re wanting to get the inside scoop on what you should be thinking about for your own WooCommerce caching strategy (even if you’re not on WP Engine or plan to be), don’t miss this episode of PressThis. Listen now!

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Why Troy Dean Just Quit as CEO of Agency Mavericks and Why YOU Should Quit Being CEO Too

Tue, 26 Jul 2022 14:27:29 +0000

Despite all the obvious work involved, being an owner/operator of your own business such as an agency can be one of the most rewarding experiences of your life. Even if you don't "hit it big" with revenue, the skills and challenges you encounter in a CEO role can be life-changing and empowering all on their own. That said, are YOU really the best choice to lead your organization to grow, and is your time really best used on the jobs that need to be done as CEO? Is it time to quit your CEO job?

In this episode of PressThis, we interview Troy Dean of the very popular Agency Mavericks about why he recently quit the CEO role of a company he founded, the benefits he expects in doing so, what he's going to focus on instead, and why he thinks MANY agency owners should seriously consider quitting their role as CEO role as well.

If you've been noticing that your business isn't running as smoothly as it should be, you can't figure out why, or if you've lost joy in running your business, don't miss this in-depth interview with Troy Dean to get valuable insights into the power of quitting your CEO job. Listen now!

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Unlock Revenue & TIME With Advanced WordPress Automation with Jannis Thümmig

Wed, 20 Jul 2022 11:46:30 +0000

As most folks already know, WordPress is soooo much more than a CMS and is used all over the world for complex web applications, headless architecture, and more. That said, one of WordPress' most overlooked benefits is digital and business automation. Automated business and digital processes can unlock powerful growth levers in the sites you build and save you valuable time and resources, but what is the best way to think about your automation strategy with WordPress?

In this episode of PressThis, we interview Jannis Thümmig of WP Webhooks about his thoughts on why automation should be a crucial part of your business along with some of his favorite examples of digital automation and approaches he recommends you take in your builds.

If you're spending WAY too much time on manual processes, are looking for ways to unlock revenue in the sites you build, or are simply looking for new features to sell your website clients in your freelance or agency business, don't miss this episode of PressThis. Listen now!

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PressThis Origins: Top WordPress Origin Stories from PressThis Guests

Tue, 19 Jul 2022 12:40:59 +0000

In every episode of PressThis, host David Vogelpohl asks guests for their WordPress origin story. In this episode of PressThis, enjoy some of the top origin stories including those from Rachel Gogos with BrandID, Chris Badgett of LifterLMS, Jon Henshaw of Coywolf (and founder of Raven Tools), Jason Cohen of WP Engine, Brad Touesnard of Delicious Brains, Meryl K. Evans of Meryl.net Digital Marketing, Rachel Winchester of DigitalCube, and Mary Job of How to Do You Tech.

Listen now!

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EPISODE 250!!! How Headless WordPress is accelerating Enterprise WordPress adoption with Adam Davey

Tue, 05 Jul 2022 08:05:00 +0000

WordPress has been on a steady march of adoption in Enterprise organizations as they discover the power, ease of use, scale, performance, ease of hiring, and low cost of WordPress. While traditional WordPress builds play an outsized role in Enterprise WordPress adoption, headless WordPress builds are gaining pace by combining the best of WordPress and the best of decoupled architecture.

In this episode of PressThis, we interview Adam Davey of Candy Space about his thoughts on why WordPress has such a prominent role with Enterprise orgs these days, why headless WordPress, in particular, is accelerating this adoption, and how Enterprise orgs think of WordPress vs. other CMS for headless, and how WordPress developers & agencies all over the world are taking advantage of this trend.

If you're wondering if headless WordPress is for your org or how you might also pursue building headless WordPress sites for the Enterprise, don't miss this episode of PressThis. Listen now!

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The Psychology of Pricing: A Realistic Approach to Pricing Agency Services with Brian Rotsztein

Tue, 28 Jun 2022 11:32:45 +0000

Pricing is one of the most overlooked areas of running your business (especially as a WordPress freelancer or small agency owner). Hardly anyone likes to have that awkward conversation. Yet, it’s a discussion that needs to take place if a business is to grow and thrive. Are your discussions leading to being paid the amount you could get?

In this episode of PressThis, we interview Brian Rotsztein, author of The Psychology of Pricing (WordPress Edition). In this interview, Brian shares his thoughts about the essential pricing models and their shortcomings, including tactics and strategies for overcoming them. He lays out an approach that can get you a fair price for your work, known as relative-value pricing. His method is a practical one, shoring up idealized models with realistic advice.

If you're looking for fresh insight on how to price your WordPress products and services, don't miss this episode of PressThis. Listen now!

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Product Led Content Strategies for WordPress Product Companies With Alex Panagis

Tue, 21 Jun 2022 12:11:27 +0000

If you make, market, or work on products for the WordPress ecosystem, you may be struggling with tension in your business. Your product and engineering team often know your products intimately and likely even use them in their own WordPress builds, but how do you connect that in-depth specialized knowledge to the external messaging you create?

In this episode, we interview Alex Panagis of ScaleMath about his thoughts on how product teams not only should be involved in your content strategy but should play a BIG part in leading it. Alex shares his thoughts on how most product marketing organs approach content production, why product teams should really be taking a leadership role in product marketing, and ways products can lead content initiatives without upending their roadmap.

If you're looking for ways to uplevel your product content, grow your WordPress product business, and do all of that without touching your build team's velocity, don't miss this episode of PressThis. Listen now!

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What business owners are REALLY looking for when building websites with Irwin Hau

Wed, 15 Jun 2022 12:16:19 +0000

If you build and optimize sites for business owners or marketers as part of an agency or in-house team, you may often find yourself asking "What the heck are they REALLY asking for?!?!". Clients often make specific requests that seem to be counter to the business objective they're trying to achieve. We feel this instinctually, but often have trouble understanding what the client is really shooting for.

In this episode of PressThis, we interview Irwin Hau of Chromatix about his 13 years of experience discovering what business owners and marketers REALLY want with site builds and optimizations. Irwin shares his thoughts on the common motivations behind stakeholder asks, examples of how clients often ask for the wrong things to achieve their outcomes, and how your team can create a more collaborative approach that delivers what the business really needs.

If you're fumbling to figure out what business owners and marketers actually need from the sites you build and optimize, don't miss this episode of PressThis. Listen now!

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How Women Can THRIVE With WordPress Featuring Sam Munoz

Wed, 08 Jun 2022 14:39:22 +0000

Women have made great strides in the last few decades when it comes to representation in technology, but much work is left to do. The WordPress community is incredibly welcoming to people from all genders and walks of life, but even in WordPress, there is much work to do.

In this episode of PressThis, we interview Sam Munoz of WP Engine and her popular podcast Making Website Magic about her thoughts on how women can thrive even more in WordPress and web design & development. Sam shares her thoughts on what the history of women’s roles in technology can teach us, the opportunity of web development for women seeking careers in technology, and what organizations in WordPress can do to support the women technology leaders of today and develop the women technology leaders of tomorrow.

If you are a woman seeking to explore or expand your career in technology, or if you run an organization and you’re looking to increase the gender diversity of your technology teams, don’t miss this episode of PressThis. Listen now!

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The Acquisition of ACF & Other Top Plugins by WP Engine Featuring the Founders of BOTH WP Engine & Delicious Brains

Thu, 02 Jun 2022 15:00:00 +0000

In this episode of PressThis, we interview the founder of Delicious Brains Brad Touesnard, and the founder of WP Engine Jason Cohen about the sale of Delicious Brains' wildly popular plugins Advanced Custom Fields, WP Migrate (fka WP Migrate DB Pro), Better Search & Replace, WP Offload Media, and WP Offload SES to WP Engine. Brad and Jason share why they thought the transaction made sense, what they're doing to make sure those very helpful plugins will continue to be useful to those who rely on them, and what the future has in store for ACF and the other plugins WP Engine acquired. Delicious Brains' plugins have played a historic role in the evolution of WordPress from everything from elegant database management to helping to define WordPress as a true CMS, so we're very proud to bring you this exclusive insider interview with these two pillars in WordPress! If you rely on ACF or the other acquired plugins for the sites you build or if you are just curious about what goes on behind the scenes of a big acquisition in WordPress, don't miss this episode of PressThis. Listen now!

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How Google is Helping Make WordPress Core FASTER with Thierry Muller

Wed, 25 May 2022 20:36:14 +0000

WordPress is a powerful platform that provides a near endless list of possibilities when building out a digital presence online, but poor performance can be a barrier to your success on the web if you're careless with your builds or hosting your site in the wrong environment. That said, what about WordPress core itself? What can be done to make WordPress even faster?

In this episode of PressThis, we interview Google's Thierry Muller about the work he's doing on the WordPress core feature plugin Performance Lab and why he believes Performance Lab can be a pathway to making WordPress core faster than ever. Theirry shares what Performance Lab is, how its features may eventually make their way into core over time, what performance features they're testing now, and what performance features they're considering for the future.

If you're curious about the future of WordPress performance, or even how you can help make that future a reality, don't miss this episode of PressThis. Listen now!

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How WordPress SEO is Changing with Bhanu Ahuwalia

Tue, 17 May 2022 13:22:12 +0000

The web is always changing and we as WordPress developers and site builders need to continually adjust our strategy as the tactics for getting ranked on search engines over time change.

In this episode of the interview Bhanu Ahuwalia of Rank Math about his thoughts on where he thinks SEO is going. what technologies & techniques are folks getting good at today in order to keep pace, and how you can think about your WordPress SEO strategy in the future.

Get a leg up on your SEO strategy today. Listen to this episode of PressThis now!

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Increasing the Quality of your Quality Assurance with Jonny Allbut

Tue, 10 May 2022 11:03:02 +0000

Building high-quality and functional websites is incredibly rewarding, but with dependencies left and right and an endless stream of things that could go wrong, having a solid QA practice is critical to making sure your WordPress build projects go right.

In this episode of PressThis, we interview Jonny Allbut the Head of Product at Illustrate Digital about his thoughts on why having a solid QA process is critical, what you can do to improve your existing QA processes without turning your roadmap velocity upside down, and actionable advice you can use to make sure you and your team are doing your best work.

If you're spending way too much time fixing things after launch, don't miss this episode of PressThis. Listen now!

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The Backwards Compatibility Conundrum with WP-CLI featuring Alain Schlesser

Tue, 03 May 2022 16:53:51 +0000

WP-CLI was a game-changing addition to the WordPress universe when it was released and has since evolved to be a powerful toolkit for advanced dev teams seeking to speed up their workflows or introduce automation into their WordPress builds. As WP-CLI continues its march forward though, backwards compatibility presents challenges that need to be overcome.

In this episode of PressThis, we interview lead contributor for WP-CLI Alain Schlesser about his thoughts on what has been accomplished with the WP-CLI roadmap over the last year, what backwards compatibility challenges lay ahead, and how those challenges are being addressed. Alain also shares a bit about the need for contributors to WP-CLI and how you or your dev team can help.

If you rely on WP-CLI in your WordPress builds, or are just curious about the evolution of this INCREDIBLY important part of WordPress don't miss this episode of PressThis. Listen now!

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The Rise of No-Code WordPress Sites with Jessica Scanlon

Tue, 26 Apr 2022 12:08:53 +0000

WordPress has always provided a path for people with different levels of technical ability to make a great-looking and functional website, but you've always needed to know at least a little bit of code or at least be very technical in nature. Brands like the simplicity of platforms like Wix, but miss out on the ability to evolve their website as their digital presence grows.

In this episode of PressThis, we interview Jessica Scanlon, founder of Hot Dog Marketing, about their new program Peasy, which is a no-code platform that helps SMB brands create incredible digital experiences with just the right mix of agency-led design to help their business stand out online. Jessica shares what went into her thinking of using WordPress as the basis of this platform, how she believes smaller brands should think about creating and managing their web presence, and the benefit of WordPress for no-code builds when it comes to expanding or scaling in the future.

If you're curious about no-code WordPress builds for your clients or if you're curious if WordPress-based no-code approaches might be the best choice for your website, don't miss this episode of PressThis. Listen now!

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Getting the Most From Your Full Site Editing Builds with WordPress 6.0 Editor Triage Release Lead Nick Diego

Tue, 19 Apr 2022 21:59:11 +0000

WordPress 5.9 introduced a whole new paradigm to WordPress themes called “Full Site Editing”. WordPress 6.0 will expand FSE even further. There is a tremendous amount of opportunity to save time and build better sites for teams adopting FSE, but you might be left wondering how will your team successfully adopt FSE themes into how you build WordPress sites?

In this episode of PressThis, WordPress 6.0 Editor (Gutenberg) Triage Release Lead Nick Diego of WP Engine, shares his thoughts on what Full Site Editing is bringing to WordPress, how your development team can start to think about your FSE build strategy, and what to expect in WordPress 6.0.

Nick has a tremendous amount of experience building FSE themes and of course what’s coming down the pipe in WordPress core. If you’re wondering about the best paths for you or your team to start building with FSE, don’t miss this episode of PressThis. Listen now!

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The Importance of Modern Tooling & Automated Testing in WordPress Development with Josh Pollock

Tue, 05 Apr 2022 11:58:16 +0000

WordPress provides a powerful platform for creating low/no-code site builds, thanks to a strong ecosystem of plugins and themes. What creates WordPress' potential teams is code in the form of custom plugins, themes, integrations, and more. If you're writing custom code to extend your own site in new and interesting ways or building plugins and themes to distribute, not using modern developer tooling and automated testing can open up additional risks for you or your clients and drastically slow you down.

In this episode of PressThis, we interview Josh Pollock of Plugin Machine about his thoughts on why modern development tooling & automated testing are super important in WordPress development, some of his favorite developer tools, and how to approach automated testing with your WordPress development projects.

If you're looking to harden your current WordPress development approach or you're looking to expand your developer skillset, don't miss this episode of PressThis. Listen now!

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Persuasive Design Patterns That Drive Engagement with Ross Johnson

Tue, 29 Mar 2022 11:37:01 +0000

Creating web designs that please your stakeholders can be a challenge, especially with half-baked feedback like "Make it pop!". That said, creating designs that drive engagement and please your stakeholder's wallet is even harder.

In this episode of PressThis, we interview Ross Johnson of 3.7 Designs about his thoughts on creating persuasive design patterns, why they're so helpful at driving engagement, and how you can think about persuasive design in the sites you create.

If you're looking for a clever new look at how you design the sites you create, don't miss this episode of PressThis. Listen now!

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Paid Subscription Strategies for Media Site Builds with Jeremy Green

Tue, 22 Mar 2022 11:19:40 +0000

As the world transitioned to digital in the early 2,000's traditional newspapers, magazines, and other publishing businesses had to shift to a digital-first posture. Fast forward to 2022 and the technology and strategies for driving paid and other types of digital subscriptions for content publishers have advanced tremendously, but challenges for publishers still remain.

In this episode of PressThis, we interview Jeremy Green of Endo Creative about his thoughts on why WordPress is a great choice for content publishers seeking to monetize with digital subscriptions, his favorite techniques for subscriptions with the media sites Endo Creative supports, and what he's planning to test next.

If you're running a media-focused WordPress site or optimizing them for clients, don't miss this episode of PressThis. Listen now!

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Start Your Own SaaS Business With Your WordPress Dev Skills Featuring Corey Maass

Tue, 15 Mar 2022 15:51:20 +0000

If you're spending all your time building highly-functional WordPress sites for agency clients or stakeholders within your company, you might be thinking "Wait. What if I built a SaaS product business just for me?!".

In this episode of PressThis, we interview Corey Maass of Gel form about his thoughts on why WordPress developers have skills they can use today to build their own SaaS business, the role of WordPress in SaaS-like builds, the types of SaaS builds you can consider, and powerful lessons he learned along the way doing the same.

If you're wondering how you're going to drive recurring revenue in your agency business or are thinking of just starting a business from scratch, don't miss this episode of PressThis. Listen now!

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Sleep Well. Lockdown Your WordPress Builds Today with Rob Cairns

Tue, 08 Mar 2022 12:49:45 +0000

In the fast-paced world of WordPress, many of us often wonder if we've done all we can to lockdown our WordPress builds to help keep them safe and secure. There's nothing worse than getting "that call", but what can you do to help make sure you've crossed your T's and dotted your I's?

In this episode we interview Rob Cairns of Stunning Digital Marketing about his views on the best approaches for locking down the WordPress sites you build. Robert shares his thoughts on security through obscurity, considerations for passwords, timing your updates to WordPress & PHP, hosting considerations, and much more!

If you're looking to sleep better at night by hardening your WordPress lockdown checklist, don't miss this episode of PressThis. Listen now!

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Strategic Development for WooCommerce & Gutenberg with Jamie Marsland

Tue, 01 Mar 2022 14:01:04 +0000

WooCommerce has long been an enabler for store owners and freelancers & agencies who help them build and optimize their eCommerce experiences. With Full Site Editing and the block editor in full swing in WordPress core, you might be wondering how you will leverage Gutenberg in the WooCommerce experiences you're building.

In this episode, we interview Jamie Marsland of Pootlepress about his thoughts on when to create custom vs. core blocks, embracing customized & personalized blocks into your Woo builds, considerations for your eCommerce FSE themes, and more!

If you've been wondering how your block strategy and your Woo strategy will combine to help you build even more functional sites for yourself or your clients, don't miss this episode of PressThis. Listen now!

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Avoiding Time-Killing Tech Debt on WordPress Builds with Jon Martin

Tue, 22 Feb 2022 14:20:53 +0000

We've all been there. We launched a beautiful, intricately functional, and elegant WordPress site only to have the burden of the technical debt we created in the build dragging down our team in the future, killing our time, and disrupting our future roadmaps.

In this episode of PressThis we interview Jon Martin of Hallam about his thoughts on the impact of tech debt to WordPress development teams, how you can think about reducing tech debt on EVERY project, and why you have a responsibility to share tech debt considerations with your clients.

If you're a bit tired of your old innovations hindering your future innovations, don't miss this episode of PressThis. Listen now!

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Why You Should Consider Offloading WooCommerce Checkout with James Rowland

Tue, 15 Feb 2022 13:31:21 +0000

WooCommerce is a powerful open-source platform enabling both DIY site builders and advanced developers to create unique and custom eCommerce experiences quickly; however, people building WooCommerce stores often ask what parts of Woo should they keep or replace with something else in order to improve functionality, speed, and security.

In this episode of PressThis, we interview James Rowland of Perfect Checkout about his thoughts on the value of offloading the WooCommerce checkout in terms of speed, security, and flexibility. If you've been wondering about offloading WooCommerce checkout or just want ideas for your next eCommerce build, don't miss this episode of PressThis. Listen now!

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A Journey Optimizing Enterprise WordPress for Blazing Speed & More with Atul Jindall

Tue, 08 Feb 2022 16:26:35 +0000

In this episode of PressThis, we interview Atul Jinall of LoudGrowth.com about his journey optimizing an enterprise WordPress site for blazing fast speed, delightful search, and an optimized approach with Varnish. If you're looking for ideas for your next enterprise project or just want to learn some new approaches for WordPress optimization, don't miss this episode of PressThis. Listen now!

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CI/CD in WordPress is Overlooked and How to Change that With Maciek Palmowski

Tue, 01 Feb 2022 12:58:35 +0000

Many of us in the WordPress world will often throw caution to the wind and indulge a little wild west coding as we push changes to production without automated tests to make sure our changes don't introduce errors. We do this because it's faster and easier, but when things go wrong all those time savings can be evaporated instantly when the wrong breaking change ruins your day, week, or month. Of course, pushing changes that break things isn't good for your career or agency ambitions either!

In this episode of PressThis, we interview Maciek Palmowski of Buddy. who works about the importance of CI/CD, his thoughts on why CI/CD is often overlooked in the WordPress world, and approachable options for adopting CI/CD.

If you're worried you or your team's wild west coding will catch up with you or if you just want to have a rock-solid deploy process, don't miss this episode of PressThis. List now!

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Generating Great Content Wicked Fast With AI featuring Vito Peleg

Tue, 25 Jan 2022 17:10:04 +0000

Lorem Ipsum is the rallying cry of WordPress builders all around the world when quickly filling out content areas of a new website, but content generation for mockups doesn't have to be random Latin gibberish, and content generation, in general, could be a whole lot faster.

In this episode of PressThis, we interview Vito Peleg of Bertha.ai about a new WordPress-centric solution he's built that allows you to harness the power of people + robots to effortlessly create awesome content for your WordPress site in seconds!

Vito shares his thoughts on the traditional flows for creating content for a new site vs. the use of AI assistive technologies that blend the automation of AI and the crafted eye of human authors.

If you're staring off into space wondering how you'll come up with content for a site build or are just curious how advances in technology are transforming site content creation, don't miss this episode of PressThis. Listen now!

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Exactly Who is WordPress with Topher DeRosia

Tue, 18 Jan 2022 14:11:06 +0000

The WordPress community is a global force creating and maintaining more WordPress sites on the web than ANY other kind of site. But who exactly is the WordPress community, what's important to them, and what is the story they want to tell?

In this episode of PressThis, we explore these topics by interviewing Topher DeRosia of HeroPress about his experience running HeroPress and the things he's learned about the common themes of backstories of people's journey learning WordPress, and how HeroPress' vast army of community contributors create amazing content to help the community grow and thrive.

Don't miss this chance to learn more about the community you are a part of. Listen to this episode of PressThis now!

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Gatsby WP Themes with Alexandra Spalato

Tue, 11 Jan 2022 13:08:43 +0000

Headless WordPress has been growing quickly in popularity thanks to the tremendous speed and security benefits, but barriers to entry remain high even for advanced developers used to working quickly within the traditional WordPress development stack. Many of those barriers to entry are quickly eroding though thanks to improvements in supporting tools like themes, plugins, and frameworks specifically designed around headless WordPress.

In this episode of PressThis, we interview Alexandra Spalato of Gatsby WP Themes about her thoughts on the value of headless WordPress, how WP developers are overcoming barriers to entry, and how her Gatsby WP Themes are playing a role.

If you've been eyeing headless WordPress or are looking for new ideas for speeding up your current headless WordPress builds don't miss this episode of PressThis. Listen now!

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Strategies for Building a Dropshipping-Based WooCommerce Store with Jared Goetz

Wed, 22 Dec 2021 12:10:20 +0000

If you're building WooCommerce stores for agency clients or just for yourself, you may be wondering about the best strategies for building dropshipping-based WooCommerce stores.

In this episode of PressThis, we interview Jared Goetz of Zendrop about his thoughts on the strategies when building a successful dropshipping-based Woo store. Jared discusses key considerations when building your store, choosing your dropshipping vendors, and when and where dropshipping makes the most sense.

Don't miss this chance to learn about the best strategies for building powerful dropshipping-based WooCommerce sites. Listen now!

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Creating Scalable Bullet-Proof Design Systems with Blocks, ACF, & PHP Templates with Nuno Freitas and Elad Hefetz

Tue, 14 Dec 2021 13:42:39 +0000

WordPress is a great framework for marrying the ease of content creation with the flexibility of custom-designed and engineered experiences for creating and displaying content, but how should development teams think about investing in the usability and scalability of the experiences they create?

In this episode of PressThis, we interview Nuna Freitas and Elad Hefetz of Airfleet about their thoughts on what creating systems with scaleable & bullet-proof design means and how they use Gutenberg blocks / ACF / PHP templates to create scaleable and profitable design and content systems for the brands they serve.

If you're interested in expanding the value of the sites you build by creating more usable and scaleable systems that drive growth, don't miss this episode of PressThis. Listen now!

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Break your WordPress site to make it better with Jacob Warren

Tue, 07 Dec 2021 17:38:33 +0000

If you've built websites for any length of time, you likely know that strategies and technical debt build-up within a website over time can make your job as a builder harder, your sites slower, and vastly slow down your ability to drive digital growth. Thinking outside the box and questioning past strategies is critical to keeping your WordPress sites performing over time, but how do you jettison the weight of the past as you forge ahead into the future?

The answer is simple. You BREAK the heck out of your website!

In this episode of PressThis, we interview Jacob Warren of Warren Research about his thoughts on how you can safely deconstruct the sites you manage and re-form them into a stronger and better engine for driving digital growth. If years of tech debt and legacy strategies are weighing you down, don't miss this chance to get inspired on how to break the heck out of your website and build something even better. Listen to this episode of PressThis now!

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Optimizing for speed on sites with lots of plugins with Craig Allen

Tue, 30 Nov 2021 12:33:02 +0000

Does your site or do your clients' sites have way too many plugins that are slowing your site down? What if we told you, you could have your cake and eat it too when it comes to using the plugins you love AND keeping your site FAST?

In this episode of PressThis, we interview Craig Allen of Plugin Optimizer about his thoughts on the role of plugins in making WordPress sites successful, how plugins contribute to poor performance and the approach you can use to keep the plugins you love while delivering a delightfully fast experience for your visitors.

If you're tired of the age-old advice of "just use fewer plugins" and are ready for more progressive ways of looking at the tools you use to deliver value on your sites, don't miss this episode of PressThis. Listen now!

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A WordPress Thanksgiving with David Vogelpohl

Tue, 23 Nov 2021 12:25:29 +0000

In this special Thanksgiving episode of PressThis, show host David Vogelpohl interviews himself about all the things, people, and experiences he's thankful for in the WordPress ecosystem.

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The Future of Ecommerce and WooCommerce With Gyles Seward

Tue, 16 Nov 2021 12:47:00 +0000

WooCommerce dominates the eCommerce landscape with more stores than any other platform or framework, but what does the future of eCommerce hold for WordPress and Woo?

In this episode of PressThis, we interview Gyles Seward of Elementary Digital about his thoughts on where WooCommerce wins over closed source platforms like Shopify, the cost of ownership of open vs. closed platforms, and why WooCommerce is unintuitively becoming the enterprise eCommerce platform of choice.

If you're wondering about the road ahead for WooCommerce and WordPress eCommerce in general, don't miss the chance to hear Gyles' thoughts and insights. Listen to this episode of PressThis now!

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November 2021 Word Around the Campfire

Thu, 11 Nov 2021 11:28:40 +0000

Listen to this episode of PressThis to hear news from around the WordPress community including updates on WordPress 5.9, exciting news about in-person WordCamps, a live conversation with a WordPress AI content bot, and much more. Don't miss out on what's happening in WordPress. Listen to this episode of PressThis now!

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What’s Up with Brian Gardner and the Future of WordPress Featuring Brian Gardner

Tue, 02 Nov 2021 13:32:00 +0000

In this episode of PressThis, we’re thrilled to interview Brian Gardner of Genesis fame and now leading WordPress developer relations at WP Engine to talk about his journey following the StudioPress acquisition in 2018 through today, what he has planned for the future, and his thoughts on the future of WordPress in general. Brian has always been a huge influencer over how WordPress has evolved so we unpack what Brian has been up to and his thoughts on the future.

Don’t miss this incredibly interesting and insightful episode of PressThis. Listen now!

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The Ultimate Checklist for Starting a Plugin or Theme Business with Vova Feldman

Tue, 26 Oct 2021 04:00:04 +0000

"Are you thinking of starting a premium plugin & theme business, but don't know where to start for billing, licensing & digital rights management (DRM), analytics, and marketing tools?

In this episode of PressThis, we interview Vova Feldman of the popular Plugin and Theme business platform Freemius. Vova shares his thoughts on the common business models plugin & theme businesses use, licensing strategies, options for billing & DRM, and how you can go about tracking & marketing plugin & theme sales.

If you're thinking about starting a plugin or theme business or you already have and need some advice, don't miss this episode of PressThis. Listen now!"

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What it takes to keep over 1 million WordPress sites happy and healthy with Liz Ketcham & Cliff Aultman

Tue, 19 Oct 2021 15:11:34 +0000

If you’re building and managing WordPress sites the thought of managing over a million of them might sound a bit daunting, but imagine what you could learn from folks who do!

In this episode of PressThis, we interview Liz Ketcham and Cliff Aultman of WP Engine about how they and their teams help keep over 1 million WordPress sites happy and healthy. Liz and Cliff share their experiences managing millions of WordPress upgrades, hitting elite service level objectives, deploying freeze strategies, and much much more.

If you’re wondering what lessons you can learn from folks helping WordPress site owners at scale, don’t miss this episode of PressThis. Listen now!

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Headless WordPress and the Atlas Platform with Kellen Mace and Alex Moon

Tue, 12 Oct 2021 13:34:00 +0000

Headless architecture has taken the development world by storm and a swarm of new technology offerings is emerging that specifically support headless WordPress builds. But how?

In this episode of PressThis, we interview Kellen Mace and Alex Moon of WP Engine as they discuss the new headless WordPress platform Atlas including Atlas Content Modeler and Faust.js. Alex and Kellen explain their views of what headless WordPress is, the various technologies available to help headless WordPress developers, and specific details on what the Atlas headless WordPress platform is and how it works.

If you’re creating headless WordPress sites today or are curious about starting to, don’t miss this episode of PressThis. Listen now!

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How Women & Teenagers in Africa are Using WordPress to Thrive with Mary Job

Tue, 05 Oct 2021 18:58:53 +0000

Do you remember your first experience building websites with WordPress? Do you remember who helped you learn, overcome the challenges you faced and was there for you to show you the way? Maybe it was easy for you to find that help and the opportunity to learn, but of course, that's not true for everyone. Sometimes it's really hard to find that help based on your geography, distance from a major city, or maybe you just haven't met the right friends.. yet.

In this episode of PressThis, we interview Mary Job of How to Do You Tech and creator at Uwani Hub about her incredible story of helping to equip and empower an underrepresented population of women and teenagers living in rural & low-income households in Nigeria with Computer & Internet Technology & Research Skills including how to build with WordPress. Mary shares what her motivation was for running UWANI HUB, the role WordPress plays in her educational programs, and stories of students who were helped by the wonderful programs she runs.

If you're wondering how WordPress is playing a role to educate and empower women and teenagers in Africa, don't miss this episode of PressThis. Listen now!

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Internet Art and WordPress with Rachel Winchester

Wed, 29 Sep 2021 12:03:56 +0000

Are you tired of pounding out brochure websites and rarely get to express your true creative muscles? It may be time to take a creative break and express yourself by creating Internet art with the same kinds of skills you use to build with WordPress!

In this episode of PressThis, we interview Rachel Winchester of DigitalCube about her thoughts around what Internet art is (you'll be pleasantly surprised) and how you can use your WordPress skills to create something amazing with this wonderful new art form.

If you're looking for a break from the mundane, listen to this episode of PressThis now!

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The Power of WordPress Careers for Stay-At-Home Parents With Nile Flores

Thu, 23 Sep 2021 15:14:19 +0000

"Spending time with your family is the one of if not the most fulfilling thing you can do in life, but if you're wondering how you can put food on the table AND spend time with your family, then a WordPress career may be right for you. If you already have a WordPress career (likely if you're listening to this podcast), then you also might be wondering how you can fulfill your family and career obligations in a work-from-home posture.

In this episode of PressThis, we interview Nile Flores of Blondish.net about her journey from a stay-at-home parent without a career to a stay-at-home parent / WordPress professional building sites for countless businesses and embracing a leadership role in WordPress at large. Nile shares her journey and her thoughts on how stay-at-home parents can build a rewarding career in WordPress while preserving much of the time she gets to spend with her family.

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Fascinating Trends in Digital Media Websites & Investing with Paul O'Brien of MediaTech Ventures

Tue, 14 Sep 2021 11:13:00 +0000

Are you working on digital media strategies for your site or on behalf of agency clients? Building a successful digital media website with WordPress is way more than just picking a place to drop images and videos. The digital media landscape we all operate within is changing at a rapid pace and your decisions on how you embrace media within your site could be the difference between an engaged audience and an evaporating one.

In this episode of PressThis, we interview Paul O'Brien of MediaTech Ventures about his thoughts on the historic context of digital media, the most powerful trends in digital media today, and where the investment community is leaning in on digital media companies. Following the money can be a great way to see what trends may emerge and Paul's insights through MediaTech Ventures give him tremendous insights in these areas.

If you're wondering how to evolve your digital media strategies, don't miss this episode of PressThis. Listen now!

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I Can't Do My Job! Quickly Collecting Client Content & Site Info with James Rose

Wed, 08 Sep 2021 16:05:31 +0000

If you've been freelancing or working in a digital agency for any length of time, you are likely very aware of how frustrating it can be to collect client site content, admin credentials, and other information you need to create their website. This often leads to your projects AND post-project payments from your clients being drastically delayed!

In this episode of PressThis, we interview James Rose of Content Snare about his thoughts around techniques and approaches for setting expectations for clients, providing a framework for providing site info, and other techniques designed to help you get the information you need so your projects and payments for projects land on time.

Since you're not doing anything anyway while you wait for your clients to send you site content, listen to this episode of PressThis now!

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Optimizing Headless WordPress Custom Fields & APIs with Anthony Burchell

Tue, 31 Aug 2021 18:49:05 +0000

"Are you building headless WordPress sites or considering learning how? Choosing the right approach with your fields, content, and APIs can make all the difference.

In this episode of PressThis, we interview Anthony Burchell of WP Engine’s headless engineering team about Atlas Content Modeler and what this free plugin does for headless WordPress development. Anthony shares his thoughts on headless WordPress in general, the challenges of fields & APIs in headless

WordPress, and how the Atlas Content Modeler helps to address those issues.
If you’re building with headless WordPress now or are considering doing so, don’t miss this episode of PressThis. Listen now!"

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From Small Town Kid in India to successful Entrepreneur with Sujay Pawar of Astra Theme

Wed, 18 Aug 2021 14:03:00 +0000

Being an entrepreneur is tough. Being an entrepreneur with no business background is even tougher. So what do you do when you have a passion for entrepreneurship, but no experience?

In this episode of PressThis, we interview Sujay Pawar of Brainstorm Force, the makers of Astra Theme and other popular WordPress products. Sujay shares his incredible journey from a small-town kid in India, to just barely failing to get into engineering school, to being one of the most successful WordPress entrepreneurs developing massively popular products supporting a team of over 75 people.

If you're considering entrepreneurship or are currently in your entrepreneurship journey, don't miss this chance to learn from Sujay's story of finding success in unlikely ways. Listen now!

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August 2020 Word Around The Campfire

Wed, 11 Aug 2021 16:55:18 +0000

In this episode of PressThis, host David Vogelpohl and special guests Doc Popular (Torquemag.io) and Rob Stinson (WP Engine) discuss news from around the WordPress ecosystem including acquisitions and the new WordPress 5.8. Listen now!

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Driving Material Growth With Social Media & WordPress with Mark Zahra

Wed, 28 Jul 2021 16:08:14 +0000

Everyone's favorite example of a plugin you "don't need" is a plugin that only adds social share buttons to your navigation, but what social strategies DO you need, and how can social media and WordPress work together to drive business outcomes?

In this episode of PressThis, we interview Mark Zahra of Spotlight Instagram Feeds about his thoughts on how social media and WordPress content can work together to drive growth, how Instagram specifically represents a unique opportunity and ideas you can use to use WordPress as an engine for social media and social media as an engine of WordPress.

Don't miss out on this mind-bending journey of unintuitive ways to drive value with WordPress and social media. Listen to this episode of PressThis now!

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Is Consolidation in the Plugin & Theme Market Hurting Small Plugin Authors? Featuring Brandon Ernst.

Tue, 27 Jul 2021 11:21:00 +0000

If you've been paying attention recently you may have noticed an astounding number of plugin and theme companies being acquired. This is creating a great consolidation of WordPress tools and is having both positive and negative effects for small themes & plugin authors.

In this episode of PressThis, we interview Brandon Ernst of Brand on Fire and Gaucho Plugins about his thoughts on what has happened recently around plugin & theme acquisitions, the effect this has had on WordPress software authors, and what smaller plugin & theme authors can do to compete.

If you're selling plugins & themes or just interested in understanding how the WordPress product ecosystem is evolving as it scales, don't miss this episode of PressThis. Listen now!

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Speed is More Important than CWV Scores with Adam Humphreys

Wed, 30 Jun 2021 12:42:18 +0000

As you may have heard, Google will be using a scoring system for website quality called "Core Web Vitals" as a ranking factor for organic search results. You may be wondering though, how do I get a better score and what actually matters when it comes to optimizing my website and performance.

In this episode of PressThis, we interview Adam Humphreys of Making 8 about his thoughts on the role of Core Web Vitals in SEO, how to interpret your CWV scores, and why your website's true performance is the best measure of your success.

If you're scratching your head around Core Web Vitals optimization and WordPress, don't miss this episode of PressThis. Listen now!

Want a sneak peek? Check out some of Adam's favorite speed optimization approaches...

WordPress Optimization Plugins:
- WP Rocket is amazing at compressing down sites
- Imagify made by the WP Rocket team converts those heavy images into Webp or alternatively Shortpixel
- Asset Cleanup Pro (comprehensive WordPress tool that removes unused code from pages that are also recommended by WP Rocket

WordPress Host with a CDN:
Focus on fully managed WordPress with excellent service that updates plugins and is pushing cutting-edge technology. WP Engine over the years has really stood up to that.

A light theme and generally speaking a flattened site without sliders. UX shows sliders are a no-go and not recommended.

Measure!
Google Site Kit plugin with GA4 Google Analytics 4 tied in and Google Search Console integrated into Google Analytics. CallRail to measure the number of calls.

Important to remember the top 100 sites often don’t show changes indexed for up to 90 days so don’t expect immediate results in search rankings once all Google updates are rolled out. The benefits immediately show for clients and those with 2.5 second load time or less on mobile will be rewarded the most in tie-breaker situations.

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Amazingly Approachable WordPress Accessibility Testing with Amber Hinds

Wed, 23 Jun 2021 14:06:29 +0000

Do you struggle with finding reliable and approachable methods for testing your WordPress sites for accessibility (e.g. WCAG 2.1 AA, Section 508, etc.)?

In this episode of PressThis we interview Amber Hinds of the WordPress plugin Accessibility Checker by Equalize Digital about her thoughts on why building accessible WordPress sites are important, how to test your sites for accessibility, and what to do about the results you find with your tests.

Making accessible sites isn't just a cool thing to do for differently-abled people, but it's also a way to GROW by making your site more attractive to a bigger audience.

If you've been fumbling with how to test and optimize your sites for accessibility, don't miss this episode of PressThis. Listen now!

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How to Market Your WordPress Plugin with Bridget Willard

Tue, 15 Jun 2021 11:38:29 +0000

Do you have a WordPress plugin you're trying to promote or are you considering building a plugin? Creating a WordPress product can be a great way to start a business, grow an existing business, or as an extra revenue source for agencies and freelancers. But how do you successfully market a plugin in the WordPress ecosystem?

In this episode of PressThis, we interview Bridget Willard author of the book "How to Market Your Plugin" and owner of howomarketyourplugin.com about her thoughts around the most effective strategies for marketing WordPress plugins. Bridget discusses the different models for monetizing plugins, how to get downloads & active installs, and how you can generally grow the community of website owners leveraging your technology within their site.

Don't miss this opportunity for a deep dive into the strategies for expanding your WordPress plugin business. Listen to this episode of PressThis now!

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Adding Artificial Intelligence Super Powers to WordPress with David Lockie

Tue, 08 Jun 2021 11:00:00 +0000

Are you looking for unique ways to create value for your site's visitors while driving success in your business? Leveraging artificial intelligence is one way to achieve this, but what makes sense in terms of AI on WordPress sites, and what solutions are available that don't require you to become a data scientist?

In this episode of PressThis, we interview David Lockie of Angry Creative about the use of AI in the WordPress context. David shares his thoughts around the principles of AI, how AI can be used in the web context, and what tools are available that help site creators integrate machine learning capabilities into their revenue funnels.

If you're looking for creative ways to grow or a new offering to provide to your agency clients, don't miss this episode of PressThis. Listen now!

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Turning Content Into Communities with BobWP of Do The Woo

Tue, 01 Jun 2021 19:21:37 +0000

Content can play a powerful role in your SEO and social strategies, but a funny thing can happen when you create really compelling content. You might just create a community of folks who love what you have to say!... Oops. Now what?!

In this episode of PressThis, Bob Dunn of Do The Woo shares his journey taking his vast array of current & ongoing content around WooCommerce to create an engaged and growing digital community for WooCommerce developers. Also known as BobWP, Bob is a fixture in the Woo community and has a very informed perspective on both content and community strategies.

If you're ready to learn how to turn your valuable content into an even more valuable and engaged community, don't miss this episode of PressThis. Listen now!

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Driving Massive Growth By Treating Your CMS & CRM as One with Anthony Cassara

Tue, 25 May 2021 16:06:00 +0000

If you're working to integrate a Customer Relationship Management (CRM) platform like Salesforce, Active Campaign, or Keep with WordPress, it's important to know that driving massive success in your funnels is so much more than simply embedding contact forms or simple CRM functionality within your WordPress sites. In order to really turn your CMS+CRM combo into a material revenue-driving engine, you need to think about how these tools can work together as one.

In this episode of PressThis, we interview Anthony Cassara of True Productions about his thoughts on how common CMS+CRM strategies often miss the mark, strategies you can use to optimize your CMS+CRM combo to operate as one funnel, and his favorite approaches with WordPress to build massively successful sales funnels.

If your go-to trick for integrating WordPress and CRMs is to embed a contact form, it's time to up your game and your site's ability to generate revenue. Listen to this episode of PressThis now!

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The Challenges and Opportunities of Scaling Your Agency with Vince Graziano

Tue, 18 May 2021 11:36:19 +0000

"Are you turning away projects or otherwise missing revenue opportunities in your agency business because you find scaling-up incredibly challenging? Don't worry. You're not alone! According to WordStream's recent State of the Agency report managing time, hiring/training new employees, and being profitable are the three main pain points for agencies looking to scale their operations.

In this episode of PressThis, we interview Vince Graziano of Beyond Private Label about the common challenges agencies face when scaling their organization and their revenue. Vince shares his thoughts around expanding the size of projects you take on, exponentially accelerating growth with maintenance plans, hiring in a hurry, and using outsource providers to expand your team, and much more!

Now is the time to expand your boutique shop into a massive revenue generating agency powerhouse, don't miss this episode of PressThis. Listen now!"

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April 2021 Word Around the Campfire - WordPress News

Tue, 11 May 2021 11:09:47 +0000

In our April Word Around the Campfire segment host David Vogelpohl and special guests, Anthony Burchell (WP Engine) and Doc Popular (Torque) discuss news around the WordPress ecosystem including updates to WordPress Core, Core Web Vitals and WordPress, and MUCH more.

If you don't have time to keep up with everything that's happening in WordPress, don't miss this episode of PressThis. Listen now!

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Traffic Building From Zero For Brand New Websites with Adam Riemer

Tue, 04 May 2021 17:54:30 +0000

Building and launching new websites for yourself or your clients is an exhilarating experience of discovery and creativity, but once you're made your labor of love how will people find it?!?!

In this episode of PressThis, we interview multi-decade seasoned digital marketer Adam Riemer of Adam Riemer Marketing about ideas for generating traffic that converts and drives material growth for new websites. Adam shares his thoughts on multi-channel traffic generation, where to focus your energy first, and what strategies to address long term.

If you're looking for creative new ways to drive traffic from zero, don't miss this episode of PressThis. Listen now!

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Hidden Profits & FASTER Workflows for WordPress Agencies With Vito Peleg

Thu, 29 Apr 2021 17:27:52 +0000

Do you run a WordPress freelance or agency business? Are you looking for ways to finish projects faster and unlock the hidden profits in your business?

In this episode of PressThis, we interview Vito Peleg of the immensely popular Atarim platform about his views on why workflow optimization is important, how faster workflows can unlock hidden profit centers in your business and the methods you can use to achieve the same. Vito shares his formulas for success in optimizing workflows from years of hands-on experience and his experience helping agencies and freelancers through Atarim.

Take some time from your busy schedule and learn how to deliver value faster for clients and unlock more profit in your freelance or agency business. Listen to this episode of PressThis now!

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The Rise of Headless WordPress with Jason Bahl Creator of WPGraphQL

Tue, 20 Apr 2021 11:34:46 +0000

"Decoupled architecture is all the rage and WordPress is playing a critical and growing role in headless developer communities around the world, but you may be wondering what headless WordPress is, the benefits it provides, and how you can go about exploring headless WordPress for your websites.

In this episode of PressThis, we interview the infamous Jason Bahl of WP Engine and creator of the immensely popular headless WordPress solution WPGraphQL about his thoughts on why WordPress is playing such a big role in headless, what it takes to start using headless WordPress for your site, and some of his favorite tools and approaches to building out headless WordPress sites.

Jason has a VERY informed opinion on all things WordPress headless, so if you're building with headless and want to build better or you'd just like to know what this headless WordPress thing is all about, don't miss this episode of PressThis. Listen now!"

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The Prolific Profit Pitfalls of Custom Plugins & Themes with Torre Capistran

Tue, 13 Apr 2021 11:26:16 +0000

In the WordPress community, there are generally 3 camps of folks when it comes to plugins and themes. These groups include folks who prefer 100% custom plugins & themes, folks who only use off-the-shelf plugins & themes, and those who do a bit of both. But people often wonder which approach is the best approach for their business or agency and why?

In this episode of PressThis, we interview Torre Capistran of Hooked on Code about why she chose to primarily use off-the-shelf tools in her WordPress agency and how she's found that approach to be beneficial for her business and her clients. Torre explains her thoughts on the initial and ongoing cost & longevity issues with custom-built themes, how flexible page builders are critical to their client satisfaction, and why most businesses' digital needs are perfectly met and more quickly with existing tools already in WordPress ecosystem.

If you've been struggling to make the right call on custom vs. off-the-shelf plugins and themes for your site or the sites you build for others, don't miss this chance to hear Torre's approach for delivering value faster to her clients, more profit for her agency, and a better overall experience for everyone. Listen to this episode of PressThis now!

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How WordPress Publishers are Dealing with the Existential Threat of Ad Blocking with Bill Erickson

Tue, 06 Apr 2021 11:17:00 +0000

Major ad/cookie blocking updates to popular browsers and the proliferation of ad-blocking browser extensions have left many in the publishing world scrambling for ways to earn income and keep their ad-based content sites alive. Publishers using WordPress or any other CMS are facing an existential crisis with these changes and must deploy a whole host of new strategies to ensure their survival.

In this episode of PressThis, we interview Bill Erickson of CultivateWP about his experience helping very large publishers using WordPress develop ad inventory and tracking strategies that account for the increasingly hostile environment around digital advertising. Bill shares his thoughts on the core value of digital ads, how low/no tracking technologies like AMP perform with digital advertising, the role of 1st/3rd party cookies in ad strategies, how ad networks are responding to the changing landscape, and what publishers can do to capture the information they need to be successful in a visitor-friendly way.

If you run a publishing site or are building publishing sites for others and are worried about the future of your business, don't miss this episode of PressThis. Listen now!

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Growing Awesome Niche Community Sites with WordPress featuring Moni Jefferson

Tue, 30 Mar 2021 15:18:07 +0000

If you're building community sites with WordPress solutions like LearnDash or Peepso and wondering how the heck you're going to attract members who stay engaged and helping to drive value for the sites you build, don't miss this episode of Press This.

In this episode, we interview Moni Jefferson of The Association of Military Spouse Entrepreneurs about her journey using WordPress to build her community, attracting new members to a niche community site, and providing members compelling experiences that make them eager to participate! Moni shares her thoughts on her favorite WordPress tools for building a community and how she markets her very niche audience of military spouse entrepreneurs.

If you're looking for ways to drive success in the niche community sites you build or run, don't miss this episode of PressThis. Listen now!

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Content strategies that drive marketing AND sales team results with Danny Layzell

Tue, 23 Mar 2021 13:50:16 +0000

One of WordPress's key strengths is in its ability to power agile and flexible content strategies, but as you build out your content strategies designed to feed sales teams, how can you craft an effective content strategy that drives the best results for marketing and sales efforts alike?

In this episode of PressThis, we interview Danny Layzell of AZoNetwork about his thoughts on getting customer insights from sales to help drive your content strategy, leveraging data in your content strategy, activating sales teams to help use & share your content, and how all of that connects to your UI/UX within your WordPress sites.

Stop producing random content and praying the SEO fairy drops leads at your doorstep. Learn how to turn your WordPress content strategy into a revenue engine for your marketing AND sales efforts. Listen to this episode of PressThis now!

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Working effectively with your dev team using continuous deployment with Rob Humar

Tue, 16 Mar 2021 13:28:27 +0000

"Are you thinking of introducing continuous deployment into your development team's workflows, or are you having headaches with your existing continuous deployment workflows across your team?

In this episode of PressThis, we interview Rob Humar of Dexerto about how they mastered continuous deployment workflows within their team to have a HUGE impact on their business as a whole. Rob shares his thoughts about agile methodologies, workflow developer tools, and how you can go about deploying and optimizing your workflows to help your entire development team do their best work.

If you're looking to up the continuous deployment game of our development team or just improve on your existing continuous deployment workflows, listen to this episode of PressThis now!"

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How WordPress is Helping People Get Back to Work with Jason Cooksey & Miles Sebesta

Tue, 09 Mar 2021 16:49:18 +0000

WordPress is used for a dizzying array of use cases thanks to its open nature and versatility, but within this, the ocean of possibilities are stand-out examples of how WordPress is used to create something really positive in the world.

In this episode of PressThis we interview Jason Cooksey & Miles Sebesta of BitWise Industries about their recent project to bring OnwardCA online as part of the overarching OnwardUW initiative to put the millions of American workers displaced by COVID-19 back to work as quickly as possible. Jason and Miles discuss how they became involved in the project and how they met super tight timelines with a multi-level multi-site architecture approach. Additionally, Jason & Miles discuss how they then pivoted this approach into a Dynamic Matching Platform they can use with any organization.

If you're interested in unique approaches to solving digital challenges with WordPress, or you just want to hear a fun story about how WordPress is being used to help those in need, don't miss this episode of PressThis. Listen now!

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Personalization using Amazon Personalize for WooCommerce with James Jory of AWS

Tue, 02 Mar 2021 12:48:00 +0000

Are you running a large WooCommerce store or helping agency clients who are? Would you like to use the SAME personalization AI technology in use on Amazon.com to optimize your WooCommerce sales?

In this episode of PressThis, we interview James Jory of AWS and Anthony Burchell of WP Engine about an exciting new set of personalization features to be released in the AWS for WordPress plugin. James and Anthony share details about how the plugin uses Amazon Personalize to deliver a personalization API that developers can use to train Amazon Personalize and deliver personalized product recommendations to shoppers using the same personalization technology Amazon.com uses!

If you're looking for ideas on how to use personalization in your WooCommerce stores, listen to this episode of PressThis now!

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Common ways people mess-up WooCommerce with Sean Conklin

Tue, 23 Feb 2021 22:19:37 +0000

Are you setting up an eCommerce store with WooCommerce for yourself or your clients, and wondering "Did I do everything I was supposed to do?!?!"? Overlooking key configurations and settings can lead to lost sales, hacked sites, and more.

In this episode of PressThis, we interview Sean Conklin of Coded Commerce about what store owners and agencies building WooCommerce stores should do in most, if not all cases. Sean shares his thoughts around brute-force login protection, /wp-admin account management, plugin strategy, and much, much more!

If you're looking to beef up your checklist for the stores you build or if you're thinking of creating a WooCommerce store on your own, don't miss this episode of PressThis. Listen now!

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Why talking to your host before large WP builds might be right with Aaron Onken

Tue, 16 Feb 2021 14:19:00 +0000

If you're anything like us, you've likely worked waaay too long on a WordPress project without realizing there was some critical dependency you didn't catch and now you have to rebuild the entire site. Yikes! Of course, this often happens with hosting environments and so you might be asking, does it help to talk to my host before a large build?

In this episode of PressThis, we interview Aaron Onken of WP Engine who has helped hundreds of large sites plan their technical strategy around their move to WP Engine AND site owners who have small sites who have to grow in a hurry. Aaron shares his thoughts and incredible wealth of experience around what to look out for in your hosting environments during a build and strategies for collaborating with your host especially on larger websites.

If you're tired of having to undo things because you missed an environment requirement or just want insights into the build techniques that cause problems at scale, listen to this episode of PressThis now!

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Overwhelmed? Virtual Assistant Strategies for WordPress Agencies with Robert Nickell

Tue, 09 Feb 2021 12:48:02 +0000

Do you run a freelancer or agency business? If so, do you often feel more like your business is running you?

In this episode of PressThis, we interview Robert Nickell of Rocket Station about Virtual Assistant strategies WordPress agencies and freelancers can use to save time and scale their business. Robert's company Rocket Station specializes in Virtual Assistant services often used by freelancers and agencies. Robert shares his wealth of experience supporting businesses with their virtual assistant strategies so you can dial in on what might be right for you.

If you're underwater trying to keep up with running your freelance or agency business afloat, don't miss this episode of PressThis. Listen now!

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Why Just Installing Plugins isn't a Magic Fix for Accessibility with Nick Croft

Tue, 02 Feb 2021 15:26:22 +0000

Building accessibility features into your WordPress site isn't just a strategy for making your site more usable to more people or a moral thing to do, but it may actually be the law depending on where your audience lives!

If you've decided to implement accessibility on your WordPress site for growth, legal, or moral reasons, you might be thinking "Isn't there a plugin for that?". Choosing plugins to help improve your accessibility is a tricky business and could actually result in making your accessibility WORSE.

In this episode of PressThis, we interview Nick Croft of ReaktivStudios. Nick is a widely-known expert at WordPress accessibility. Nick holds Web Accessibility Specialist (WAS), Certified Professional in Accessibility Core Competencies (CPACC), Certified Professional in Web Accessibility (CPWA), and 508 Trusted Tester certifications and has been working in WP accessibility for 4 years. Nick shares his thoughts on how you should approach your plugin strategy as it relates to accessibility and how to avoid pitfalls that might actually make your site less accessible.

If you'd truly like the benefits of having an accessible website and not just throw random plugins on your site to achieve that goal, listen to this episode of PressThis now!

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Creating Captivating Video Captions with Meryl Evans

Tue, 26 Jan 2021 11:42:46 +0000

If you find yourself creating more video content than ever, don't forget about adding captions!

Captioning your content can be a great way to capture viewers who aren't using audio at the time they are viewing your video or of course making your video content accessible to the deaf and hard of hearing. The bottom line is that captioning makes your videos more valuable and well... captivating.

In this episode of PressThis, we interview Meryl K. Evans of Meryl.net Digital Marketing, one of the world's leading experts on video captions. Meryl’s first encounter with captions came in 1983 when she received a closed-caption decoder. Because she depends on captions to follow the video, she has seen the best and worst of captions. Fast forward decades later, Meryl’s digital marketing career has come in handy in educating people about captioning video calls, the benefits of captioning videos, and captioning videos well.

Meryl shares her pro tips on making captivating captions in this episode of PressThis. If you're looking for an edge up in your video strategy on WordPress sites or beyond, don't miss this episode. Listen to or read the transcription of PressThis now!

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Your Must-Do Agency New SMB Customer Checklist with Tony Wright

Tue, 19 Jan 2021 13:00:51 +0000

"As a WordPress freelancer or agency you likely often acquire new customers with existing sites that have a whole host of existing problems. If you're running your own site, you may be wondering what agencies often have to fix when taking over a self-managed website.

In this episode of PressThis, we interview Tony Wright of Wright IMC about the checklist his agency uses when taking on a new SMB client with an existing website. Tony shares his thoughts on checking for performance pitfalls, hosting configurations, and other common issues that can be draining growth from new customers as they walk in the door.

If you're an agency or freelancer looking for quick wins for your clients or a DIY person who just wants to know what they should be doing, don't miss out on Tony's checklist for every single new customer Wright IMC serves based on Tony's over 21 years experience. Listen to this episode of PressThis now!"

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Hosting Awesome Virtual Events with Mega WordPress Virtual Event Organizer Jan Koch

Tue, 12 Jan 2021 12:44:25 +0000

The global lockdown has forced many of us to brush up on our virtual event skills in a hurry. If you're like most people, you're piecing together these skills as you go, but you may be wondering "What does it look like to have a thoughtful and effective virtual event strategy?".

In this episode of PressThis, we interview long-time mega WordPress virtual event organizer Jan Koch of Virtual Summit Mastery. Jan has been organizing virtual events since 2015 bringing together over 10K attendees from 110+ countries. Jan shares his wealth of experience and methods for hosting awesome AND effective virtual events.

If your virtual event strategy has been cobbled together over the last few months and is in desperate need of a tune-up, don't miss out on learning from Jan's incredible wealth of experience. Listen to this episode of PressThis now!

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What the Closed Source world can learn from Open Source with Jaki Levy

Tue, 05 Jan 2021 14:34:16 +0000

"Open Source software is the dominant form of web technology on earth, but the worlds of open and closed source systems continue to exist together. We often think of these worlds as fundamentally at odds, but there are lessons to be learned from each approach.

In this episode of PressThis, we interview Jaki Levy of 10up about his experience using open-source strategies in a closed source context. Jaki spent over 10 years working in WordPress and now spends a lot of his time in closed source systems.

Listen to PressThis now to hear Jaki's take on what closed source systems can learn from open source and the other way around. Jaki has a very unique perspective and one you don't want to miss. Listen to this episode of PressThis now!"

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Growing a Plugin Business from 0-25K MRR with Adrian Tobey

Tue, 22 Dec 2020 18:25:47 +0000

If you've ever thought of starting a plugin business or if you have one right now, you might be wondering how you can grow a plugin business into a sustainable AND successful venture.

In this episode of PressThis, we interview Adrian Tobey of the popular CRM & Marketing Automation plugin Groundhog. Adrian talks about his strategies for pricing, retention, lead generation, and controlling costs within the context of a plugin business.

If you're thinking of starting a plugin business or grow your existing plugin business, don't miss this episode of PressThis now

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The future of Pods Framework, Blocks, & Page Builders with Scott Kingsley Clark

Tue, 15 Dec 2020 13:26:38 +0000

"As the WordPress block editor "Gutenberg" picks up steam in terms of adoption and capabilities, WordPress tools & frameworks are evolving to take advantage of these new abilities to deliver even more value to their users.

In this episode, we interview WordPress community icon Scott Kingsley Clark of Pods Framework about his thoughts on the evolution of the block editor within WordPress and how he and the rest of the contributors to Pods are planning to deliver value within the block editor and page builder contexts.

If you're wondering how Pods will evolve with the block editor or are just looking for ideas on how your own technology might evolve, don't miss this episode of PressThis. Listen now!"

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Mental Health & Hyper-Growth Entrepreneurship with Cory Miller

Tue, 08 Dec 2020 18:36:02 +0000

"Entrepreneurship is woven into the fabric of the WordPress community via hundreds of thousands of freelance, agency, technology, platform, and even investment fund businesses.

Running and GROWING a business is super tough though and creates pressures on entrepreneurs that can have a negative affect on their mental health. How can entrepreneurs strike a balance between developing a winning growth strategy and keeping their mental health in check?

In this episode of PressThis, we interview serial entrepreneur Cory Miller of PostStatus. Cory has built and sold multiple successful WordPress businesses including iThemes. Cory shares his thoughts on developing growth strategies within businesses that are also aligned with maintaining a healthy lifestyle and mental state.

If you're struggling to find ways to grow your business that don't drag down your mental wellness, then listen to this episode of PressThis now!"

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December 2020 Word Around the Campfire - WordPress News

Tue, 01 Dec 2020 16:57:51 +0000

In this episode of PressThis, we discuss news from around the WordPress ecosystem. Listen now to hear exciting news in the world of Gutenberg blocks, WordPress company acquisitions, and more. If you're too busy to keep up with WordPress on your own, listen to this episode of PressThis now!

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Stop being afraid of Gutenberg with Tina Granzo

Tue, 24 Nov 2020 13:54:38 +0000

As technology evolves, so must you. Stagnation in web development isn't an option. Those that do will be left behind. Of course, evolving may mean different things for different people, but for many in the WordPress community, this means finally pushing off from their starting blocks (pun intended) and building cool things with the WordPress block editor!

In this episode of PressThis, we interview Tina Granzo of City Beautiful Design about her journey adopting and building wicked-cool things with the WordPress block editor. Tina shares her story of discovery, how she chose her first big-block project, and the resources she used along the way to learn and build.

Tina and so many others in WordPress are building cool things with the block editor, so if you've been eyeballing Gutenberg wondering when it's stable enough to dive-in, the time may be now for you to continue your evolution by building cool things with the WordPress block editor. For insights on how to listen to this episode of PressThis now!

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When is it your site's fault vs. your host's fault with Chris Wiegman

Tue, 17 Nov 2020 12:47:15 +0000

We've all experienced the age-old question of "Is my host or my code to blame for errors or performance issues for my website?".

In this episode of PressThis, we interview Chris Wiegman of WP Engine about how you can figure out if performance issues or errors on your site are the fault of your code, plugins, and themes or related to your host.

Chris shares his thoughts on the type of problems sites encounter where the question arises of code vs. host, how to identify the true root cause of site issues, and what you can do to get out of the blame game & make progress on your fixes.

I've you're looking for ideas to escape the circle of blame in host vs. code, then listen to this episode of PressThis now!

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Scale Your Business & Contribute Back by Teaching WordPress to Others with Courtney Robertson

Tue, 10 Nov 2020 05:00:04 +0000

One of the ways you can create career and revenue growth within your business is by teaching WordPress skills to others within your organization. Not only can this be a great way to build skills within your team, but teaching others WordPress skills also helps grow the WordPress ecosystem as a whole.

In this episode of PressThis we interview Courtney Robertson of Code Differently and a critical member of the volunteer team working on optimizing and expanding learn.wordpress.org. Courtney is a master educator through her work with Code Differently teaching people and youth from under-represented groups the skills they need to begin a career in technology and through her extensive work on learn.wordpress.org.

If you've been hitting your head against a wall trying to figure out the best ways to teach WordPress to those on your team, listen to this episode of PressThis now!

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November 2020 Word Around the Campfire

Tue, 03 Nov 2020 13:16:03 +0000

In our monthly WATCF installment, we discuss important updates regarding WordPress 5.6, WP-CLI, and other news from around the WordPress community. If you don't have time to keep up with all things WordPress listen to our round-up and get the month's most important WordPress news in one go. Listen to this episode of PressThis now!

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How to GROW by Saying NO to Your Agency Clients with Katrina Martin

Tue, 27 Oct 2020 11:49:05 +0000

Agencies and freelancers often try to do what's best for their clients, but sometimes what the client wants isn't best for them. In this episode of PressThis, we interview Katrina Martin of Riot Customs about how she uses NO in her agency business to deliver more value to customers and fewer headaches for herself. Katrina shares her thoughts on why customers ask for things they shouldn't, how to tactfully say NO to a client, and how to get clients on the right path for success. If you're driving yourself crazy being a yes-person in your freelance or agency business, don't miss this episode of PressThis now!

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Creating Automated WordPress Growth Engines with Pat Ness

Tue, 20 Oct 2020 10:32:05 +0000

"WordPress' claim-to-fame primarily comes from being a powerful CMS, but how can brands use WordPress to automate their digital funnels and create self-sustaining engines of growth?

In this episode of PressThis we interview Pat Ness of SMB Master about the approaches he uses to automate digital funnels with WordPress. Pat is well known for his use of WordPress to build self-sustaining digital funnels for brands with millions of followers in the membership, ecommerce, blog, and affiliate marketing industries.

Pat shares his views on what parts of your digital funnels are a good fit to automate with WordPress, the top automation strategies he uses to unlock additional value from existing websites, and his favorite tools & techniques for creating self-sustaining digital funnels.

If you haven't embraced WordPress automation in your business or in your agency practice and you are looking for ways to add new engines of growth for you or your clients, don't miss this episode of PressThis. Listen now!"

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Building Custom WordPress Blocks Without Knowing React featuring Ryan Kienstra

Tue, 13 Oct 2020 11:41:36 +0000

"The WordPress block editor has brought a world of possibilities to WordPress sites, but with most WordPress developers not knowing how to code React, many development teams are left scratching their heads on how they'll take advantage of the WordPress block editor in their custom builds.

In this episode of PressThis, we interview Ryan Kienstra of Genesis Custom Blocks about how developers can start their journey learning React or how they can use tools like Genesis Custom Blocks to build custom blocks WITHOUT knowing React.

If you're looking for ways to use the WordPress block editor in ways that express your visual voice, don't miss this episode of PressThis now!"

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October 2020 - Word Around the Campfire

Tue, 06 Oct 2020 12:00:27 +0000

"In this epsiode of PressThis, we cover news and happenings from around the WordPress community in our monthly installment ""Word Around the Campfire"".

This month's news includes an acquisition by Godaddy of a WooCommerce extension company, new product launches around the WordPress block editor (Gutenberg), new updates on the upcoming Twenty Twenty One theme, Gutenberg 9.0, and much more.

If you're too busy to keep up with all things WordPress, listen to this episode of PressThis to get all the major news in one go!"

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What Does COVID Mean for Black Friday, Cyber Monday, and Ecommerce? - Patrick Garman

Tue, 29 Sep 2020 10:52:10 +0000

Thanks to global lockdowns the world has shifted to a digital-first posture, and one of the key areas being affected is how businesses sell their products and services. The transformation to digital-first purchasing behaviors is driving change in brick-mortar AND traditionally e-commerce-focused businesses and WordPress is playing a huge role in those transformations.

That said, as Black Friday and Cyber Monday approaches, brands and agencies all across the WordPress ecosystem are furiously trying to figure out their Q4 strategy in a digital-first world.

In this episode of PressThis, we interview one of the world's leading WordPress-eCommerce-at-scale experts Patrick Garman of Midsize about how he's preparing extremely large WordPress e-commerce brands for a hectic Q4.

Patrick shares his thoughts about the strategies brick-and-mortar brands are using while facing reduced access to their stores, how e-commerce brands, in general, are hardening their sites for potentially an even stronger surge of online orders compared to last year, and generally how large WordPress e-commerce stores can prepare for scale.

If you're nervously looking at your plans for Black Friday, Cyber Monday, or Q4 in general and need some ideas, don't miss this chance to hear from one of the best minds in WordPress e-commerce at scale. Listen to this episode of PressThis now!

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Advanced Custom PSD to WordPress with Gautam Khorana of Seahawk Media

Mon, 21 Sep 2020 15:41:00 +0000

Brands wanting to stand-out (and the agencies that serve them) often seek to have a unique visual voice within their digital experiences. This process often starts with designers using design software like Photoshop to design an experience that development teams will convert into themes and content within WordPress. This is a tried and true workflow for WordPress teams, but how can teams use workflows like these in efficient ways that not only preserve the visual voice of the designer, but preserve agility within development teams?

In this episode of PressThis, we interview Gautam Khorana of Seahawk Media about his team's process for Custom PSD to WordPress conversions. Gautam shares how his teams approach projects like these, the technology they use, and how WordPress plays a unique role in scaling design innovation in the projects they complete.

If you're looking for new ideas on how to better convert PSDs to WordPress sites, listen to this episode of PressThis now!"

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Google Web Stories for WordPress with Cathi Bosco

Tue, 15 Sep 2020 12:01:15 +0000

Did you know there is a war raging with the open and closed web? This is a war not only for eyeballs and mind share, but for the very essence of digital experiences themselves. In this war, we've seen platforms like Instagram embrace and explode in popularity with mobile-first experience like ""Stories"", but the open web including WordPress has yet to embrace this exciting new format.

In this episode of PressThis, we interview Cathi Bosco of UXATT about her experiences working with Web Stories project at XWP. Cathi shares her thoughts on what Web Stories are, their potential impact to the open web, and how you might think of Web Stories in your strategy.

If you've been wondering what Google has been up to with Web Stories and why or if any of this matters, listen to this episode of PressThis now!"

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GROW Your Technology Business by Leaning into Diversity featuring Allie Nimmons

Tue, 08 Sep 2020 10:16:29 +0000

"Many of us already see the moral and social benefits of diversity within our teams, but what are the business benefits of doing so and what are you missing as you try to achieve diversity within your organization?

In this episode of PressThis, we interview Allie Nimmons of WPBuffs about her thoughts on achieving diversity within your technology teams and how you can make better technology decisions by embracing more points of view. Allie shares tips around making the language you use more welcoming, the research you do more universally meaningful, and how unconscious actions can be keeping you from achieving your diversity AND business goals.

If you're too often seeing the world through one set of eyes, you're limiting your technology and your potential for growth. I've you'd like to expand your perspective and deliver more value in the technologies you build for yourself or your clients, listen to this episode of PressThis now!"

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September 2020 - Word Around the Campfire

Tue, 01 Sep 2020 10:42:09 +0000

In this episode of PressThis, we discuss news from around the WordPress community in our monthly segment Word Around the Campfire.

This has been an exciting month for WordPress including major changes in WordPress 5.5, app store drama with Apple, and big happenings in the world of the Gutenberg block editor.

If you're looking for a quick and easy way to catch up on all things WordPress community, don't miss this episode of PressThis!"

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Growing a WordPress Product Business with Alex Denning

Tue, 25 Aug 2020 19:25:06 +0000

The WordPress ecosystem is full of businesses offering plugins, themes, or WordPress-adjacent SaaS services. Many of these businesses and the products they represent were built by developers who had a keen idea and the means to build something special. Of course, novel ideas and clever products aren't a guarantee for success, yet product makers often struggle with getting their heads around an effective marketing strategy.

In this episode of PressThis, we interview Alex Denning of Ellipsis (and the popular MasterWP newsletter) about how WordPress product businesses go about successfully marketing their products, driving adoption, and driving growth for the businesses those products support. Alex shares his thoughts for WordPress product businesses around hyper-growth marketing strategies including effective content & SEO, creating sales copy that converts, using email marketing to drive sales without annoying your subscribers, and much more.

Alex's company Ellipsis specializes in marketing WordPress product businesses and has helped some of the biggest product businesses in WordPress such as Automattic, WPMU DEV, Weglot, and GoDaddy.

If you're looking for the inside scoop on marketing strategies that work for your WordPress product business or a business you plan to launch, don't miss this episode of PressThis now!"

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Using WordPress to Grow SaaS-based Businesses with Matt Quirie & Larry Vollmer

Tue, 18 Aug 2020 04:00:16 +0000

One of the fastest-growing niches in WordPress is the use of WordPress to power the growth engine for SaaS-based businesses. But how are SaaS companies specifically using a WordPress front-end to drive growth for a SaaS-based product on the back-end?

In this episode of PressThis, Matthew Quirie and Larry Vollmer share their ideas about how SaaS companies can leverage WordPress as an engine of growth. Matt and Larry discuss how SaaS companies are using WordPress to drive their marketing funnel, clever ways WordPress can be integrated with SaaS checkout or fulfillment systems, and general strategies for leveraging WordPress for SaaS that you could use in your business or with your next SaaS-based agency client.

If you've always wondered how SaaS companies could get the most out of WordPress, don't miss this episode of PressThis now!

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Why Do Big Stores Choose WooCommerce? Featuring Jonathan Wold of Automattic.

Tue, 11 Aug 2020 11:00:00 +0000

WordPress is used for a dizzying array of use-cases and has basically become the operating system for the open web. One of the biggest areas of WordPress's impact has been on eCommerce. More eCommerce sites are powered by WordPress than any other CMS on earth.

But what about big stores with tons of transactions? Do they use WordPress and Woo?

In this episode of PressThis, Jonathan Wold of Automattic shares his thoughts about why WordPress dominates global eCommerce and how brands are using WooCommerce and WordPress at scale.

If your online store's sales are starting to ramp up, or if you'd like to know if WordPress and Woo is a good fit for your next big eCommerce project, don't miss this episode of PressThis now!

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August 2020 - Word Around the Campfire

Tue, 04 Aug 2020 14:50:15 +0000

In this episode of PressThis, we cover news from around the WordPress community in our monthly series "Word Around the Campfire". In this episode of WATCF host David Vogelpohl and special guests Anthony Burchell and Doc Popular discuss recent plugin vulnerabilities, Hulu and WordPress breaking up, and an all new Gutenberg block directory by WordPress.org

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Authentic ways to Increase Speaker Diversity in your Webinars & Events with Jill Binder

Tue, 28 Jul 2020 14:42:18 +0000

If you produce technology-focused webinars, events, podcasts, or other thought-leadership media, you may from time-to-time find yourself struggling to book a diverse lineup of speakers. You might also be wondering how you can make sure those that represent your company as thought leaders are a diverse and inclusive group. These are great goals of course, but how do you go about this in an effective, authentic, and respectful way? In this episode of PressThis, we interview Jill Binder of Diverse in Tech as she shares her thoughts on how to build up a powerful and diverse set of speakers at your next event or within your company. Jill's company specializes in helping organizations and event organizers build a great pipeline of eager, talented & diverse speakers. Jill shares her effective and thought-provoking strategies for increasing diversity in your events. These are the same strategies that have been used successfully by event organizers, WordCamps, and WordPress meetups around the world. If you'd like to increase speaker diversity in your events or with those who represent your company, don't miss this episode of PressThis now! To learn more about what Jill is up to in WordPress visit https://make.wordpress.org/community/tag/wpdiversityworkshops/

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Protecting your copyrighted WordPress content while improving SEO using tamperproof blockchain timestamps with Sebastiaan van der Lans

Tue, 21 Jul 2020 13:11:53 +0000

Ahhh. Scraper websites. We all know these wonderful ~businesses that relentlessly crawl your website with mischievous bots to download your valuable content and repurpose it in ways that often harm your business or threaten your SEO. If you've ever gone to battle with scraper sites you know it can be a pain to process copyright claims and provide clear cut evidence that the content belongs to you.

In this episode of PressThis, we interview Sebastiaan van der Lans of WordProof.io about his plugin and service which timestamps content using tamper-proof blockchain technology to help you prove you're the owner of that content which can be a big help with copyright claims. Sebastiaan shares his thoughts around why validating authorship is important, how authorship validation plays a role in copyright enforcement, and how validation can help with SEO now and perhaps in the future.

If you're struggling to find ways to validate you actually own your content beyond using spotty coverage on archive.org or your "really cool screenshot technique", then you need to listen to this episode of PressThis now!

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G'day! Learn about the wonderfully-vibrant WordPress Community in Australia and APAC with Ricky Blacker

Tue, 14 Jul 2020 18:59:00 +0000

WordPress now represents more than 35% of all global websites and is growing more every day. A huge chunk of that growth is being generated in Australia and the greater APAC region, but you might be wondering how is that happening and who are the people behind supporting the community and driving that growth?

In this episode of PressThis we interview Ricky Blacker of WP Engine about his volunteering and leadership work within the Australian and APAC WordPress communities. Ricky explains how organizing WordPress meetups and WordCamps in Australia works in a unique way to support organizer's Australia-wide and surprising observations on what's driving the growth of WordPress in APAC.

If you're an Australian / APAC native and want to learn more, or if you've always wondered what the WordPress community is like in Australia or APAC, listen to this episode of PressThis now!"

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Avoiding Speed Traps When Making your WordPress Faster with Shane Bishop of Ewww

Mon, 06 Jul 2020 20:14:53 +0000

One of the main reasons sites become slower over time is that digital teams don't do the work that’s necessary to keep their websites performant, particularly as they add new experiences over time. It’s not that these teams are lazy or that they love slow websites. Site performance often slips because the ongoing optimization it requires can be a lot of work, especially as you make changes to your site, but it doesn't have to be this way!

In this episode of PressThis, we interview Shane Bishop of Ewww Image Optimizer and hear his thoughts on why teams have a hard time making their performance workflows faster and what they can do to improve the efficiency of performance optimization over time.

Shane discusses how obsessing over every metric of a performance report can be infinitely distracting and might even be focusing your team’s attention on the wrong areas altogether. Shane also shares his favorite techniques for speeding up your workflow as you optimize performance over time.

If you're looking to gain some momentum when it comes to making your website faster, listen to this episode of PressThis now!

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Word Around the Campfire - News from Around the WordPress Community

Tue, 30 Jun 2020 04:00:00 +0000

In our monthly WATCF episode, we cover news from around the WordPress community in June 2020. Listen now to learn about important security updates in WordPress 5.4.2, acquisitions in the WordPress ecosystem, and tons of other happenings around WordPress.

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What does WP Engine have planned for Genesis?

Tue, 23 Jun 2020 13:20:35 +0000

At the end of 2020 WordPress will receive a major update around “Full Site Editing” that will bring the block editor (Gutenberg) to all parts of a WordPress site. This change will also come with BIG changes in how themes are built.

In this episode of PressThis, we discuss WP Engine’s strategy with Genesis since the acquisition and how Genesis is preparing for Full Site Editing within the suite of products in the Genesis universe.

If you’re unaware of what full site editing is or how you’ll use it to build sites in the future, listen to this episode of PressThis now!

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Grow your WordPress Agency by Building Business Systems for Clients with Ben Ramsden

Tue, 16 Jun 2020 15:12:21 +0000

Many freelancers and agencies focus their clients to work around digital marketing & sales experiences for all the obvious reasons. Everyone wants to grow! While growth is super important to every kind of business, so is optimizing the operational engine that powers that business. If you're not helping your clients optimize their operations engine, you could be leaving money on the table!

In this episode of PressThis, we interview Ben Ramsden of GFChart as he shares his thoughts on how agencies can grow by building business operations systems for your clients. Ben shares his ideas around why agencies tend to focus on sales & marketing, examples of business systems you could be building for your clients, and ideas on how to add this valuable line of business to your offerings.

If you're looking for new ways to get revenue from existing clients or new ways to attract new clients, listen to this episode of PressThis, now!

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Leveraging Your Agency to Launch Your Own WordPress Products with David Schmeltzle of Mai Themes

Tue, 09 Jun 2020 15:42:30 +0000

Many freelancers and agencies share the same dream of leveraging technology they've created for servicing agency clients as a springboard to launch their own products in WordPress or beyond.

There are so many wonderful examples of products coming from within agency teams, but how do agencies go about this? What does success look like? And how the heck do you keep running your agency business while you make the transition?!?!

In this episode of PressThis, we interview David Schmeltzle of Mai Themes about his journey building a product business from and around the technology his team built for their agency clients. David shares how he discovered his product sweet spot, what he did to realize his dream, and what challenges he faced along the way.

If you've been wondering about how to add product revenue to the bottom-line of your agency business, listen to this episode of PressThis now!

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Word Around the Campfire - News from Around the WordPress Community

Tue, 02 Jun 2020 15:52:14 +0000

In this episode of PressThis, we cover news from around the WordPress community as part of our Word Around the Campfire series.

This month we'll be covering WordPress 5.5, WordCamp Asia, and exciting new updates in the world of Gutenberg.

If you don't have a tie to keep up with the WordPress community listen to the TLDR on this episode of PressThis now!

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Technical Affiliate Marketing for Brands & Agencies. How developers can help drive growth & stop fraud with Adam Riemer

Tue, 26 May 2020 15:51:00 +0000

If you're a WordPress developer and have wondered, "What does affiliate marketing have to do with me?", the answer might surprise you. Affiliate marketing entails a wide variety of technology strategies to help make sure your partners get credit for the customers they refer to and to help make sure the businesses you serve get the most value out of their program by avoiding fraud.

In this episode of PressThis, we interview the infamous Adam Riemer of Adam Riemer Marketing about the technical strategies necessary to run a successful affiliate program. Adam shares his views on how to deal with 3rd party cookie restrictions in modern browsers, helping to sniff out fraud in your program, approaches you can take with your checkout pages to make sure you're properly attributing sales to the right affiliates, and often overlooked optimizations you can make to help your affiliate team generate the most revenue.

Adam is one of the world's leading experts at affiliate fraud and technical affiliate marketing, and we're really excited to have him on the show.

If you've been wondering "What does affiliate marketing have to do with me?", listen to this episode of PressThis now to learn more!

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Focus your WordPress Agency and Be More Successful with Rana Shahbaz

Tue, 19 May 2020 18:06:19 +0000

"Offering a lot of services in your WordPress agency is a great way to attract lots of clients, but trying to be a Jack/Jill of all trades is super tough and could actually be LIMITING your success.

In this episode of PressThis, we interview Rana Shahbaz about how focus helped his business find their sweet spot, deliver more value to those they serve, and provide success in their business in a way that doesn't drive them crazy.

If you're spending endless hours trying to figure out how to be an expert at development, design, social media, SEO and every other manner of building and managing websites, listen to this episode of PressThis now!"

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The Value of Being Inclusive with Accessibility with Refael Glantz

Tue, 12 May 2020 15:17:28 +0000

When it comes to accessibility, most people anchor on fear. The rationale to include accessibility in the sites we build often follows logic along the lines of "If we're not accessible, we might get sued!". Of course, building accessible websites has much more value than simple risk avoidance. Building accessible websites has a mountain of benefits including SEO, code cleanliness, and most of all helping to build your brand by being inclusive.

In this episode of PressThis, we interview Refael Glantz of AccessiBe about his views on why building for accessibility is so much more than a compliance strategy.

Refael gives his thoughts on why accessibility is important, where most development teams have problems adopting accessibility practices, and what you can do to make building accessible websites easier.

If you're looking to supercharge your accessibility practice within your company or agency, listen to this episode of PressThis now!

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Word Around the Campfire - News from Around the WordPress Community

Tue, 05 May 2020 16:29:55 +0000

In this episode of PressThis, we cover news from around the WordPress community as part of our Word Around the Campfire series.

Q2 2020 has seen a ton of events and releases in the WordPress space including major updates to WordPress #Core, progress toward "Full Site Editing", a surge in virtual events, the WordPress community banding together to help others, product releases galore and much more.

If you're wondering how the WordPress community has actually been thriving in the global crisis, listen to this episode of PressThis now!

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Optimizing WordPress for Performance with Jon Henshaw

Tue, 28 Apr 2020 13:50:25 +0000

If you're experienced at building and optimizing WordPress sites, chances are you've already learned that performance isn't a vanity metric, it's a growth metric!

The better your site's performance the more joy you deliver to visitors and the better the chance those visitors will take actions that create value for your business or the business of those you serve. Put simply, faster sites convert better.

But what matters in performance optimization and how might you approach performance optimization with WordPress specifically? In this episode of PressThis, we interview the infamous Jon Henshaw of Coywolf (and founder of Raven Tools) about his thoughts on where you should focus on performance optimization with WordPress.

Jon discusses strategies around picking the right theme, optimizing CSS for speed, not letting Javascript hose your page load times, image optimization, and fresh ways to look at your plugin stack to see what might be pummeling the performance of your site.

We're super excited to have Jon on the show to discuss performance as he's a globally recognized leader in this space. If you're looking for ways to shave bottom-line zapping seconds from your page load time, listen to this episode of PressThis now!

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Tasty Wordpress SEO for Food Bloggers with Casey Markee

Tue, 21 Apr 2020 15:48:30 +0000

Food and recipe blogs have exploded as a niche within the WordPress ecosystem over the last decade. As many bloggers (and the developers & agencies who serve them) have learned, WordPress makes a great platform for food blogging. But how do you optimize a food blog site for SEO? Is that different than how you might optimize any other blog?

In this episode of PressThis, we interview one of the favorite SEOs of food bloggers around the world Casey Markee of Media Wyse. Casey shares his thoughts on what makes food blog SEO unique and techniques to help make sure that your food blog (or those you build) are fine-tuned to attract new visitors and boost revenue.

If you're running your own food blog or building food blogs for others, don't miss this episode of PressThis. Listen now!

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Recurring Revenue for Physical Products Using WooCommerce with David Bradley

Tue, 14 Apr 2020 04:00:00 +0000

WooCommerce is a great tool for helping brands launch their e-commerce offerings, but what do brands do when it's time to find new avenues to help customers buy? If you agree with the phrase “Customer retention is the new conversion“… then this episode is for you!

In this episode of PressThis, we interview David Bradley of QPilot (https://wordpress.org/plugins/autoship-cloud/) about how automating repeat orders may be a path for helping you deliver more growth to the Woo stores you manage.

David's company QPilot specializes in automating repeat orders that ship - oftentimes called "Subscribe and Save", "Autoship", or "Repeat Delivery". QPilot also provides some clever API integrations that have helped merchants plan inventory and scale their repeat business.

David shares his thoughts around how to deliver repeat order experiences that convert and maximize customer retention, what you can do to prepare and optimize your repeat business, and a bit around how QPilot approaches automation for WooCommerce beyond the checkout!

If you're banging your head against a wall wondering where your next surge of growth will come from, listen to this episode of PressThis now!

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How mastering SEO taught me to be a better developer with Shelly Fagin

Tue, 07 Apr 2020 04:00:18 +0000

In a recent episode of PressThis we explored how development, design, and SEO teams could work better together, but what are the benefits and drawbacks of mastering more than one discipline yourself? Is that really possible?

In this episode of PressThis, we interview Shelly Fagin with Highly Searched about her journey starting as a developer and eventually mastering SEO. Shelly shares her thoughts about how learning SEO made her a better developer and how being multi-disciplined can actually make each discipline stronger.

If you're a multi-talented individual or have been thinking about adopting a new discipline, listen to this episode of PressThis now!

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Word Around the Campfire. Full Site Editing in WordPress Core.

Tue, 31 Mar 2020 12:58:15 +0000

In this episode of PressThis hosts David Vogelpohl and Anthony Burchell discuss one of the biggest changes ever coming to WordPress.. Full site editing with blocks.

The reason this is one of the biggest changes in WordPress is that the way WordPress themes are built will totally change! Most development workflows and tools will drastically change under the new model.

If you're unaware of what's coming and how to prepare for it, listen to this episode of PressThis now!

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How to engage with the WordPress ecosystem with Robert Jacobi

Tue, 24 Mar 2020 04:00:15 +0000

"For many people, WordPress is a helpful tool, but not much else. Of course WordPress has a deep community of developers, agencies, and product makers which can provide tremendous value to all kinds of organizations who are willing to engage and contribute themselves.

In this episode of PressThis, we interview Robert Jacobi about strategies you can use to engage in the WordPress community. Robert shares his thoughts around how the ecosystem is structured, how you can get involved, and the value organizations get by participating in the WordPress community.

If WordPress is just a tool for you, you could be missing out on tremendous value to you and your organization. Stop standing on the sidelines, and start participating. Listen to this episode of PressThis now!"

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Why SEO, Design, & Dev Territory Wars are Holding You Back with Alan Bleiweiss

Tue, 17 Mar 2020 04:00:06 +0000

Why SEO, Design, & Dev Territory Wars are Holding You Back with Alan Bleiweiss. As digital professionals, we often lament when know-it-all folks from other disciplines poke their nose in our business. What does this SEO person know about making a website?! What does this developer know about growing traffic to a website?!

In this episode of PressThis, we interview Alan Bleiweiss about how your SEO, design, and development teams can find balance and work TOGETHER to drive success. Alan shares his thoughts on how compromise, collaboration, and cooperation are your fuel for not only getting projects done with more sanity but are the path to achieving the growth you or your clients need.

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Hustle Bragging Will Ruin You with Shawn Collins of Affiliate Summit

Tue, 10 Mar 2020 14:03:56 +0000

Hustle Bragging is something that has become more prevalent and today's show revolves around that such subject. Do you post on social media bragging about your late-night binge working or compromises you're making in your personal life to accommodate your professional ambition? Is that who you really want to be?

As this week's guest would say "That’s not exciting or interesting. And it’s damn sure not something to aspire to."

In this episode of PressThis, we interview Shawn Collins the co-founder of Affiliate Summit about his journey in realizing that professional ambition isn't a path to personal happiness. Shawn shares his thoughts on why not only do personal well being and professional ambition need to co-exist, but now focusing on personal well being can actually make you MORE productive professionally.

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Modernizing a WordPress Site Without Ruining Online Sales with Rajavanya Subramaniyan

Tue, 03 Mar 2020 05:00:08 +0000

Modernizing a WordPress Site Without Ruining Online Sales with Rajavanya Subramaniyan. Did you know that 80% of the time in A/B tests that the B fails to beat the A? This means that there's a darn good chance that the next time you redesign or revamp an old WordPress site that you could actually be making sales WORSE. Yikes!

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User Centric Data & Privacy Strategies with Bill Jones of Enilon

Tue, 25 Feb 2020 05:00:06 +0000

When it comes to things like GDPR and CCPA digital teams often ask themselves "What do I HAVE to do?" and rarely ask themselves "What do my visitors want me to do?".

In this episode of PressThis, we interview Bill Jones of Enlion to hear his thoughts on building a user centric privacy and data strategy. Bill shares his thoughts around data collection from the visitor's perspective, what tradeoffs you should be delivered in exchange for that data, and how to go about building a user-first data and privacy plan.

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Adopting a Block-First Theme Strategy using Genesis

Tue, 18 Feb 2020 05:00:11 +0000

Adopting a Block-First Theme Strategy using Genesis with Chris Baldelomar. The use of the new block editor (Gutenberg) has been steadily increasing since it's release in December 2018, but there are still lots of sites and developers who have yet to embrace the new capabilities.

In this episode of PressThis we interview Chris Baldelomar of Web Plant Media about his journey adopting a block-first theme strategy using the Genesis Framework.

Chris shares his experience switching from using non-block based themes and generic marketplace themes to developing custom Genesis child themes leveraging the block editor. Chris began his journey right as Gutebmerg was released and discusses the pros and cons of both approaches based on his experience.

If you're one of the folks who have yet to embrace a block-first approach to WordPress theming, listen to this episode of PressThis now!

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Building a Community Mindset with Your Development Team with Per Esbensen of Codeable

Tue, 11 Feb 2020 05:00:02 +0000

Building a Community Mindset with Your Development Team with Per Esbensen of Codeable. Whether you're participating in developer communities yourself or building a community mindset within your team, embracing a spirit of community-focused professional growth can net immense benefits for your team and your business.

In this episode of PressThis, we interview Per Esbensen the founder of Codeable about his experiences building a global developer community as the cornerstone of his business. Codeable is a platform where advanced and vetted WordPress developers from all around the world bid on and code projects submitted by brands, individuals, and agencies looking to outsource part of their WordPress development workloads.

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Word Around the Campfire. News from around the WordPress Community

Tue, 04 Feb 2020 05:00:11 +0000

"Join us for our monthly installment of Word Around the Campfire where we explore news from around the WordPress community.

In this installment of WATCF we discuss product launches from around WordPress, a $100M fundraising milestone by GiveWP, new WordCamps coming in 2020, some vulnerability fun with plugins, and new brands joining the WordPress space in 2020.

If you're looking for a quick way to keep up with what's happening in WordPress, don't miss this episode of PressThis. Listen now!"

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Building Your Personal Brand with Deepak Shukla of Pearl Lemon

Tue, 28 Jan 2020 16:41:17 +0000

As website builders we often work hard at improving the visibility and brand loyalty of the companies we represent, but what do we do to promote our own personal brand or the personal brands behind the companies we serve?

In this episode of PressThis, we interview Deepak Shukla of Pearl Lemon to hear his thoughts on why building a personal brand is important and what you can do to boost your own personal brand.

Whether you own your own business or are in the thick of a career working for others, learning how to get the most out of your personal brand can go a long way to helping you achieve your goals. Stop ignoring this important part of your growth strategy, and listen to this episode of PressThis now!

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Building So Much More than WordPress Course Websites with BrandID & LifterLMS

Tue, 21 Jan 2020 14:56:28 +0000

In this episode of PressThis we interview Rachel Gogos with BrandID and Chris Badgett of LifterLMS about their recent product partnership to deliver one of the easiest ways to launch a WordPress course website.

BrandID and LifterLMS worked in partnership on the Course Maker Pro theme which uses the Genesis "one click theme setup" feature to deliver a LifterLMS course website with beautiful block-based demo content that loads in seconds.

We discuss the partnership between the companies, how their products work together, and why the WordPress ecosystem was the perfect nursery for partnerships that deliver value to website creators and the companies that serve them.

If you're interested in how to launch course sites faster than ever or just getting insights in how you can use partnerships to deliver more value and grow your business, listen to this episode of PressThis now!

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Accessibility Isn't Just a Compliance Strategy, It's a Growth Strategy - with Jeff White of Kula Partners

Tue, 14 Jan 2020 05:00:03 +0000

"Accessibility Isn't Just a Compliance Strategy, It's a Growth Strategy - with Jeff White of Kula Partners

Building a website following accessibility standards has always been a winning strategy, but recent updates in the world of accessibility illustrate the risks of non-compliance are increasing dramatically for brands and agencies. With all this increased compliance pressure and the relentless pressure to drive growth, many teams are asking themselves, ""Am I actually doing all I can to deliver a great experience to my entire audience?"".

In this episode of PressThis, we interview Jeff White of Kula Partners as he shares his thoughts around why accessibility isn't just a compliance strategy, but a GROWTH strategy. Jeff discusses simple approaches you can use to beef up the accessibility practice within your team and to do so with a growth mindset.

Delivering a delightful experience to those who consume your website with screen readers, greyscale color vision, or those unable to consume audio is not just a cool thing to do, but is also a great way to optimize your site for valuable buyers who can help you grow and get great SEO benefits in the process. If you're not optimizing for accessibility, you're slamming the front door of your digital business in your customer's face.

If you'd like to learn how you can take a growth mindset with your accessibility strategy, listen to this episode of PressThis now!

Interview Questions:

* What is your WordPress origin story?
* Briefly tell me about Kula Partners?
* Why is accessibility important to you?
* What are the challenges in getting brands to adopt accessibility?
* What are the SEO benefits of accessibility?
* What are the benefits to having content w/ better metadata (alt tags) outside of SEO?
* What are the challenges in getting teams to integrate accessibility into their workflows?
* Do brands optimize the UX and CRO for visitors consuming the website through accessibility features? Do they set it and forget it?
* If the audience remembered just one thing you said today, what would it be?"

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How I grew my freelance business into an agency servicing enterprise clients with Amber Hinds of Road Warrior Creative

Tue, 07 Jan 2020 05:00:16 +0000

"If you're running a freelance web development business or a small agency, you might be asking yourself how you can find bigger clients with bigger budgets. Taking on bigger clients can be a bit scary, but can also come with incredible professional and financial rewards.

In this episode of PressThis, we interview Amber Hinds of Road Warrior Creative as she shares her journey of growing her freelance into a agency servicing some of the biggest brands in the US.

Amber shares her struggles along the way, tips for a successful transition to servicing the enterprise, and ways you can start to supercharge your freelance business or small agency.

If you're looking for new ways to grow big in 2020, listen to this episode of PressThis now!"

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Press This 2019 Rewind: 10 Usability Heuristics And Un-Conversion Rate Optimization

Tue, 31 Dec 2019 05:00:18 +0000

"Many of us who build WordPress sites often tout that we deliver amazing user experiences, but we often might not even know what that means. We'll use instinct or ""best practices"" to create what we believe to be a good user experience; however, those promises are often not based on a method and are thin in terms of delivery. In this episode of PressThis, we interview Jackie of UX All The Things about 10 usability heuristics you can use to build sites that are not only beautiful but a joy to use! Jackie shares her thoughts on the UX considerations you should take into account when building sites, and how you can incorporate those considerations into your process. If you're worried your UX promises are a bit empty, listen to this episode of PressThis and up your UX game now!"

"For those of us building and optimizing websites, we often fret over how we're going to convince visitors to take an action that drives value. We tweak designs and messages to get visitors to complete an ecommerce checkout, fill out a lead form, or view more pages to drive more ad revenue. Did you know that you can also drive substantial value by convincing vistors to do nothing at all? In this episode of PressThis we explore how you can embrace the concept of un-conversion rate optimization to reduce cancels, alieviate refund requests, reduce your support costs, and any number of other ways to encourage valuable inaction. If you're focusing all your time on the normal aspects of CRO, you're missing out on huge ways to grow. Quit leaving money on the table, and listen to this epiosode of PressThis now!"

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Perfectly Practical Tips for Picking Plugins

Tue, 24 Dec 2019 05:00:10 +0000

"One of the key powers of the WordPress ecosystem are the over 50,000 plugins you can use to build your next experience FASTER. In a sea of options though, how do you know which plugins are best and which plugin might cause you big headaches down the road?

In this episode of PressThis, show host David Vogelpohl and WordPress engineer Judy Anderson discuss how you can go about picking the best plugins for your site. David details how to audit a plugins' wordpress.org listing, asses the code quality of plugins, and go about auditing the team and company behind plugins you may use.

Choosing a plugin is like choosing a partner in your business, so learn what you can do to help choose amazing plugins that help drive amazing results. Listen to this epiosde of PressThis now!"

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Using Gutenberg to Empower Client Content Strategies with Travis McAshan & Jessica McDaniel of Glide Design

Tue, 17 Dec 2019 05:00:11 +0000

"It's been about a year since WordPress 5.0 was launched which introduced the new block editor (Gutenberg) to the world. Despite much anxiety about the change, the release was successful and the Internet didn't blow up. Yay!

With that being said, have you ACTUALLY been using the block editor to build more valuable sites for clients?

In this episode of PressThis, we interview Travis McAshan of Glide Design as he discusses his experiences using the new block editor to empower client content strategies. Travis shares how he and his team drives value for clients by providing them a powerful WordPress digital experience that allows for agile content strategies.

At the end of the day, brands hire agencies to grow. Supporting agile digital content strategies for your clients allows those brands to iterate on their message and drive growth faster, thus making your work more valuable.

If you're looking for more ways to deliver joy and growth to your hard-earned freelance or agency clients listen to this episode of PressThis now!"

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Word Around the Campfire (December 2019) - News & Updates From Around the WordPress Community

Tue, 10 Dec 2019 05:00:05 +0000

"Listen now to our monthly series ""Word Around the Campfire"" where we discuss the latest updates to WordPress itself as well as news from around the community.

In this episode, we discuss a wide range of improvements in WordPress 5.3 as well as huge updates in the Gutenberg plugin which is a precursur to big changes yet to come in WordPress #core especially around how your themes might work.

If you haven't had time to keep up on everything happening in the world of WordPress, listen to this episode of PressThis now!"

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Building a Powerful Remote Workforce Culture with Joe Howard of WP Buffs

Tue, 03 Dec 2019 15:34:03 +0000

"As many of us in the WordPress ecosystem know, finding the right talent located in your home town is often very difficult. In order to get around this, agencies and brands build remote teams filled with people from all around the world. While this gives us an advantage by allowing us to attract great talent, building a powerful culture with far flung team members is a huge challenge!

In this episode of PressThis, we interview Joe Howard of WP Buffs around building a powerful remote workforce culture. Joe shares his thoughts on the strengths & weaknesses of remote teams, how to ensure you build a powerful culture, and what you can do as an individual if you find yourself on a remote team.

Joe runs WPBuffs which is a WordPress services based business that helps business maintain and optimize their WordPress sites. The WPBuff's partially remote-workforce must run at maximum efficiency and collaboration in order to keep customers happy.

Listen now to hear Joe's working-remote war stories and learn advice on building a powerful remote workforce culture!

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Unconversion Rate Optimization (uCRO) - Making Money from Visitors Who Do Nothing

Tue, 26 Nov 2019 05:00:17 +0000

"For those of us building and optimizing websites, we often fret over how we're going to convince visitors to take an action that drives value. We tweak designs and messages to get visitors to complete an ecommerce checkout, fill out a lead form, or view more pages to drive more ad revenue. Did you know that you can also drive substantial value by convincing vistors to do nothing at all?

In this episode of PressThis we explore how you can embrace the concept of un-conversion rate optimization to reduce cancels, alieviate refund requests, reduce your support costs, and any number of other ways to encourage valuable inaction.

If you're focusing all your time on the normal aspects of CRO, you're missing out on huge ways to grow. Quit leaving money on the table, and listen to this epiosode of PressThis now!"

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10 Critical UX Heuristics You can Use to Build Better Websites with Jackie D'Elia

Tue, 19 Nov 2019 05:00:14 +0000

WordCamp US 2019 Recap - Word Around the Campfire

Wed, 13 Nov 2019 18:12:13 +0000

"In this episode of PressThis, we cover all the amazing happenings from WordCamp US 2019 including interesting updates from Matt's State of the Word talk, insights from the community, and other fun happenings in St. Louis.

If you're still suffering from WordCamp FOMO, join us for this episode of PressThis for a recap of WordCamp US!"

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Optimizing WordPress development workflows across your dev team with Geoff Thibeau of Deep Fried

Tue, 05 Nov 2019 05:00:05 +0000

"If you have a team of WordPress developers or if you're thinking about growing your team, creating a unified approach to your workflows can save time, increase stability, and help avoid profit and deadline zapping mistakes. In this episode of PressThis we interview Geoff Thibeau of Deep Fried about his thoughts on setting up an optimized workflow for teams.

Geoff discusses considerations for the technology in your workflow stack, how to keep code/deploys organized across groups and people, and what you can do to make sure you not only have a solid foundation across your workflow, but one that helps you move FASTER!

If you're lost in the world of cowboy coding and snowflaked (different) workflows across your team, learn how to give yourself peace of mind and listen to this episode of PressThis now!

Also, check out this handy GitHub repo that Geoff uses to keep his non-org plugins automatically updated https://github.com/YahnisElsts/plugin-update-checker"

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Optimizing Your Digital Marketing Strategy by Analysing Your Brand SERP with Jason Barnard

Tue, 29 Oct 2019 04:00:18 +0000

If you're building or optimizing sites internally or for clients, chances are you need to have a good understanding of how those sites will drive and monetize traffic. In this episode, we interview the uber-smart Jason Barnard, 'The Brand SERP Guy' from Kalicube.pro, on his thoughts on how you can use the results that appear in Google when people search for the Brand name to help you optimize your strategy to drive growth.
Jason shares his thoughts on how you should be analysing, measuring and tracking your Brand SERPS... and how doing so can help you improve your digital strategy, increase traffic and boost conversions.

Whether you already analyse, measure and track your Brand SERPs or not, this episode of PressThis is a must-listen for anyone doing digital marketing for a brand!

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Building custom Gutenberg blocks with Block Lab featuring Rob Stinson

Wed, 23 Oct 2019 15:23:41 +0000

"In this episode of PressThis, we continue our discussion around using the new WordPress block editor (code named ""Gutenberg"") with an interview with Rob Stinson about the Block Lab solution for building custom Gutenberg blocks.

Rob shares his thoughts over the potential of the block editor in general, the power of building custom blocks, challenges teams face learning to build blocks, and how he and the rest of the Block Lab team are addressing these challenges.

If you're finding it hard to find the time to learn how to build your own custom blocks, listen to this episode of PressThis now"

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The future of blocks with Mike McAlister of Atomic Blocks

Tue, 15 Oct 2019 04:00:16 +0000

"In recent episodes of PressThis, we've been exploring strategies around using the new block-based editor in WordPress (Gutenberg). In this episode of PressThis, we interview the legendary Mike McAlister of Atomic Blocks about how he's using the new block-editor in WordPress to create groundbreaking experiences in his recently released Atomic Blocks 2.0.

Atomic Blocks 2.0 introduces the notion of layouts and sections which provide powerful starting points for content creators, developers, and agencies.

We discuss Mike's approach for Atomic Blocks 2.0 and how you can adopt similar approaches to speed up your workflow and delight your content creators.

If you'd like to listen to a first hand view of how you can use the block editor in powerful ways in the sites you build, listen to this episode of PressThis now!"

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Word Around the Campfire - News from Around the WordPress Community

Tue, 08 Oct 2019 04:00:11 +0000

In this episode of PressThis we cover news from around the WordPress community covering Automattic's $300M investment by Salesforce Ventures, WordPress 5.2.3, OpenGraph data being added to Genesis, Gatsby & WordPress, and lots of other exciting updates from the WordPress community in September 2019. If you're looking to keep up to date with all things WordPress, listen to this episode of PressThis now!

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Build Big — helpful tips for WordPress agencies and Freelancers with Ryan Murray of 3200 Creative.

Tue, 01 Oct 2019 19:18:10 +0000

If you're running a freelancer or small agency business, you're always under the gun to get work done quickly and deliver against higher and higher client expectations.

In this episode of PressThis, we interview Ryan Murray of 3200 Creative about his journey freelancing with WordPress, and his process of design, development, and consulting. Ryan also shares what technology is most important, how a personalized approach can achieve the results clients are aiming for, and what considerations you should take when managing clients as well as working with WordPress 5.0.

If your working with a small team or independently or you manage development, design, and client consulting for your company, listen to this episode of PressThis now!

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Creating highly customizable and growth-focused Wordpress sites with Mark Atli of Dreamers of Day

Tue, 01 Oct 2019 04:00:14 +0000

"In our last few episodes of PressThis we've been discussing the role of the new block editor in WordPress and ""how brands & agencies are winning with Gutenberg"". In this episode, we build on that topic with an interview with Mark Atli of digital production agency Dreamers of Day about how they use block-based approaches when building highly-customizable and growth-focused solutions for their agency clients.

Mark shares his thoughts around surprises his team found when working with clients and how they *actually* used the sites DOD built, how block-based approaches made it easier to make sites more useful for clients, and how that helped DOD's clients GROW!

If you're looking for ideas for how your agency or freelance business might leverage block-based approaches to empowering customers, listen to this episode of PressThis now!"

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Thinking outside the blocks. How dev teams are creating websites content creators LOVE to use

Tue, 17 Sep 2019 07:00:00 +0000

"The new WordPress block editor (codenamed "Gutenberg) has introduced a world capability for developers and content creators. As brands and agencies adopt these new capabilities inside of WordPress #core, they are starting to realize that empowering the relationship between the developer and content creator unlocks incredible operational agility. Ideas move faster than ever before.
Using block-focused strategies is allowing content creators to create unique and beautiful experiences the same day they have the idea, and often without needing help from a developer. Developers are discovering that by empowering content creators they are now free to innovate in inspiring ways without being saddled with a mountain of ""soul-crushing"" landing page tickets. Of course, brands are benefiting from the increased velocity in bringing ideas to life and the innovation and integrations development teams are now free to build.
The web is poised to innovate a LOT faster.
But what about YOUR block strategy? What are you doing to inspire your dev team and empower your marketing teams?
In this episode of PressThis, host David Vogelpohl shares his thoughts on the impact the new block editor is having in WordPress, strategies tactics for building your own ""block arsenal"", and how you can deploy a block strategy that allows your developers to build innovative experiences your content creators LOVE to use.
Stop wondering ""I wonder what the heck I'll do with Gutenberg?"". Listen to this episode of PressThis now!"

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Thinking outside the blocks. How dev teams are creating websites content creators LOVE to use

Tue, 17 Sep 2019 07:00:00 +0000

Words are the Most Powerful Weapons in A/B Testing with Lorraine Ball of Roundpeg

Tue, 27 Aug 2019 07:00:00 +0000

Did you know that 80% of B's in an A/B test fail to beat the original version? EIGHT times out of TEN when a marketer and designer sit down to purposefully increase a KPI with a new design, they FAIL. Welcome to the landing page failure paradox.
In this episode of PressThis, we interview Lorraine Ball of Roundpeg about her thoughts on one of the most fundamental and important factors in helping you create landing pages that actually succeed... What you say!
Lorraine explores her strategies for segmenting audiences to deliver the right message to the right people, evoking emotion from your audience, making irresistible offers that visitors WANT to purchase, and how you should think about landing page layouts to tell the value story you're trying to deliver.
If your landing page strategy starts and stops with UX optimization, open up your mind and learn how optimize your landing pages that tell compelling stories can help you escape the landing page failure paradox.
Listen to this episode of PressThis now!

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Words are the Most Powerful Weapons in A/B Testing with Lorraine Ball of Roundpeg

Tue, 27 Aug 2019 07:00:00 +0000

CI/CD for WordPress with peter Suhm of Branch CI

Tue, 20 Aug 2019 07:00:00 +0000

Are you an advanced developer looking to optimize your CI/CD workflow with WordPress? Are you still beefing up your dev chops and are wondering "What the heck is a CI/CD"? In either case, you need to listen to this episode of PressThis now!
In this episode of PressThis, we interview the super-smart Peter Suhm of Branch CI about his thoughts on approaches and strategies for CI/CD for WordPress. For those that don't know, CI/CD (continuous integration / development) is a set of principles and approaches that allow you to release better and more stable software more frequently.
Peter will cover his ideas around how to tackle the "build" and "test" phases of your workflow, what's available for CI/CD in the WP world today,and what a well doneWordPress CI/CD workflow looks like.
If you're trying to up your dev game, listen to this episode of PressThis now!

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CI/CD for WordPress with peter Suhm of Branch CI

Tue, 20 Aug 2019 07:00:00 +0000

Why are your carts so small? Growing your WooCommerce average order value with James Kemp of Iconic

Tue, 30 Jul 2019 07:00:00 +0000

If you're running a WooCommerce store or building them for others, you generally have one mission. Convert visitors into paying customers!
Of course, conversion rate optimization is super important to that journey, but it's not just the number of sales which are important, but also the size of your orders.
In this episode of PressThis, we interview James Kemp of Iconic the makers of the Sales Booster plugin for WooCommerce. James shares his thoughts on what you can do to not only drive more customers to complete their orders, but have carts overflowing with items your customers WANT to buy.
If your conversion rate strategy ends with adding orange buttons, listen to this episode of PressThis now and start working on delighting your customers and your CFO by building even more useful and valuable sales experiences than ever. Listen now!

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Why are your carts so small? Growing your WooCommerce average order value with James Kemp of Iconic

Tue, 30 Jul 2019 07:00:00 +0000

Word Around the Campfire - WordPress news & WCEU update for July 2019

Tue, 09 Jul 2019 07:00:00 +0000

In this episode of PressThis, we do our monthly "Word Around the Campfire" episode where we review news and updates from the WordPress community.For our July 2019 update we cover updates from WCEU which was held in Berlin as well as huge changes happening in the WordPress ecosystem, like WP Engine's acquistion of Flywheel and much more.
If you're looking to keep up with the latest news in WordPress, listen to this episode of PressThis now!

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Word Around the Campfire - WordPress news & WCEU update for July 2019

Tue, 09 Jul 2019 07:00:00 +0000

Web 3 & WordPress: Preparing for the next futre of digital with Pragmatic's David Lockie

Wed, 03 Jul 2019 07:00:00 +0000

The digital world is changing. Fast. The next evolution of the web and WordPress will open up all new experiences you can use to delight and surprise your audience in ways that deliever more value to the visitor and the businesses that serve them than ever before.In this episode of PressThis, we interview WordPress futurist and owner of the advanced WordPress agnecy Pragmatic David Lockie about Web 3 and the future of digital.
Web 3 technologies are either already here or on the horizon such as AR, AI, bots, 5G, edge computing, blockchain, and many more. Together these technologies present huge opportunities to innovate and drive growth. For many brands,Web 3 offers powerful tools which are delivering value now; however, for many other brands these technolgies are currently out of reach.
David explores his ideas on how brands can take advantage of Web 3 today and for those not ready to take advantage , David shares what you can do to prepare for the next generation of digital.
Don't miss this chance to learn about the future of digital and what you can do to leverage this amazing new world and deliver awe inspiring experiences your customers will love and drive unique and powerful value for your business. Listen now!

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Web 3 & WordPress: Preparing for the next futre of digital with Pragmatic's David Lockie

Wed, 03 Jul 2019 07:00:00 +0000

"Translating your WordPress Products with Open Source Translation Expert Remkus De Vries "

Tue, 25 Jun 2019 07:00:00 +0000

Do you maintain or plan on creating a public WordPress-focused product like a plugin or theme? Do you create your own private-use plugins or themes? One of the key ways to grow the user base of any product or brand is to support multiple languages. This can be a great way to increase your total addressable market without having to come up with new features or products. Of course, that's not to say translation is easy. It isn't!... but it doesn't have to be as hard as you think and the power of open source can help.
In this episode we interview the infamous Remkus de Vries of Yoast SEO who contributes in many ways to open source projects including the Genesis framework translation project. Remkus shares his tips for managing translation projects, the tech to consider, best practices and more.
If you're looking for ways to make your software helpful for more people all around the world, don't miss this episode of PressThis. Listen now!

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"Translating your WordPress Products with Open Source Translation Expert Remkus De Vries "

Tue, 25 Jun 2019 07:00:00 +0000

Selling your WordPress product directly vs. marketplaces with Raitis Sevelis of Visual Composer

Tue, 18 Jun 2019 07:00:00 +0000

Have you considered building your own WordPress plugin or theme as a driver for your business? In this episode of PressThis, we interview the super-smart Raitis Sevelis of the uber-popular Visual Composer about strategies for selling your WordPress product on your own site vs. leveraging marketplaces.Raitis does a deep dive into the factors you should consider including marketplace fees, support, distribution, building a brand and more as it relates to your marketplace vs. direct sell strategy.
Don't miss this chance to learn valuable information you can use on a product you're about to launch or if you've ever considered launching a WP focused product in the future. Listen now!

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Selling your WordPress product directly vs. marketplaces with Raitis Sevelis of Visual Composer

Tue, 18 Jun 2019 07:00:00 +0000

Schema as a Growth Strategy with Joost de Valk of Yoast SEO

Wed, 12 Jun 2019 07:00:00 +0000

Each and every one of us who build websites with WordPress have one over-arching mission. To drive growth. Each design we create, line of code we labor over, and call-to-action we craft is designed to generate visitors, revenue, donations, or attention for your or your clients' brands. We pride ourselves on our eye-popping designs, well oiled funnels, and diligent SEO. Despite all those fine-tuned strategies, many of us have yet to take advantage of the power of Schema to increase the indexibility and discoverability the experiences we create.
In this episode of PressThis, we interview the original-host of PressThis and founder of Yoast SEO Joost de Valk about the recent addition of Schema support to the uber-popular Yoast SEO plugin.
We cover why Schema is important, the challenges opportunities in addressing Schema from the Yoast plugin perspective, and how you can leverage your Schema strategy to help drive growth for you or your clients.
If you're unsure of how you're going leverage Schema or if that even matters for you, listen to this episode of PressThis now!

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Schema as a Growth Strategy with Joost de Valk of Yoast SEO

Wed, 12 Jun 2019 07:00:00 +0000

Learn how to pitch WordPress, from someone who JUST decided to use WordPress as their primary CMS with Eric Sharp

Tue, 04 Jun 2019 07:00:00 +0000

I'm sure you've heard someone give a "why WordPress" or "how to pitch WordPress" talk before, but those talks or interviews are often given my crusty-old veterans of WordPress far-removed from the actual personal decision of choosing WordPress.. or NOT!In this episode of PressThis, we interview digital veteran Eric Sharp of ProtoFuse as he discusses his recent decision process for choosing WordPress as the CMS of choice for his agency.
We cover Eric's journey ending in the summer of 2018 in deciding which CMS was the right choice for his business. Eric explores his decision process and how talent, capabilities, reputation, and ultimately success for his clients influenced how he made his decision.
Don't listen to another industry veteran spout out about how to pitch WordPress to others. Listen to this episode of PressThis now and learn from someone who wasn't already "all in" and had to make the best CMS choice for his business and his customers!

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Learn how to pitch WordPress, from someone who JUST decided to use WordPress as their primary CMS with Eric Sharp

Tue, 04 Jun 2019 07:00:00 +0000

An insider's guide to contributing to WordPress #Core in meaningful ways

Tue, 28 May 2019 07:00:00 +0000

Does WordPress play a valuable role in your business? Have you thought about contributing to WordPress #core or the WordPress community, but don't know how to do that in a meaningful way?
In this episode of PressThis, we interview often-host of PressThis and WordPress #core committer Anthony Burchell. Anthony shares the details of how to contribute code to #core, strategies for picking the right tickets to tackle, ways you can support WordPress even if you're not a developer, and all the amazing opportunities for contributing at WordCamps and WordPress meetups.
Giving back to the WordPress community is a great way to support the technology you rely on, but it can also unlock a sea of valuable relationships and friendships from people running technology businesses just like yours. The insights, partnerships, and kindred spirits you'll meet along the way can have a profound impact on your growth both professionally and personally.
If you're wondering how to contribute to WordPress #core in meaningful ways, listen to this episode of PressThis now!

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An insider's guide to contributing to WordPress #Core in meaningful ways

Tue, 28 May 2019 07:00:00 +0000

Word Around the Campfire - WordPress News for May 2019

Tue, 14 May 2019 07:00:00 +0000

In this episode of PressThis we explore news from around the WordPress ecosystem for the month of May 2019 as part of our ongoing series "Word Around the Campfire".
We explore the release of WordPress 5.2, the upcoming WordCamp EU, schema updates by Yoast, accssability WordPress core, and much more!
If you're too busy to keep up with all the happenings in the WordPress community, listen to this episode of PressThis!

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Word Around the Campfire - WordPress News for May 2019

Tue, 14 May 2019 07:00:00 +0000

Don't fly blind. Get meaningful feedback from clients with Aloke Pillai of Pastel

Tue, 07 May 2019 07:00:00 +0000

If you're an agency, freelancer, or work on an internal digital team, getting accurate and meaningful feedback from your clients can mean the difference between a comfortable life filled with happy customers and an endless quagmire of confusion resulting in you doing and and then redoing your work... over.. and... over... again... Arghhh!
We've all been there or are even there right now. It's an icky place to be and definitely not fun.
In this episode of PressThis we interview Aloke Pillali of Pastel (a client feedback platform) to explore strategies for optimizing your client feedback approach. Aloke will share tips for getting meaningful feedback from clients and how you can use that feedback to get to the heart of what matters and comfortably deliver exactly what your clients need.
We explore healthy approaches to eliciting feedback, when and how to ask for feedback, and what you should do when dealing with clients with different levels of digital proficiency.
If you haven't taken time recently to optimize your feedback funnel, get some actionable ideas from someone who lives and breathes optimizing client feedback funnels every day. Listen to this episode of PressThis now!

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Don't fly blind. Get meaningful feedback from clients with Aloke Pillai of Pastel

Tue, 07 May 2019 07:00:00 +0000

6 packs, 3 packs and other weird things search engines do with Dave Davies of Beanstalk IM

Tue, 23 Apr 2019 07:00:00 +0000

Web developers often think of SEO as a linear exercise of trying to be the top ranked website on a search result for a particular keyword; however, with search personalization and a variety of search result layouts the notion of "what is the top rank?" can mean vastly different things.
In this episode of PressThis, we interview the super-smart Dave Davies of Beanstalk IM as he unpacks the different ways search engines (particularly Google) rank and display information in search results. You'll learn tips on what you should be doing to make sure your best content is large and in charge in a variety of search result layouts.
If you still think of search results as a top 10 list, then your information is dated and you need to listen to this episode of PressThis now!

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6 packs, 3 packs and other weird things search engines do with Dave Davies of Beanstalk IM

Tue, 23 Apr 2019 07:00:00 +0000

Word Around the Campfire - WordPress News for April 2019

Tue, 16 Apr 2019 07:00:00 +0000

In this episode of PressThis we explore news from around the WordPress ecosystem for the month of April 2019 as part of our ongoing series "Word Around the Campfire".
2019 has been a huge year in WordPress and we cover some of the biggest news stories like important updates to WordPress itself, a naughty plugin in the ecosystem doing really creepy things, and key partnerships in WordPress which could have a direct impact on the sites you manage.
If you're too busy to keep up with all the happenings in the WordPress community, listen to this episode of PressThis!

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Word Around the Campfire - WordPress News for April 2019

Tue, 16 Apr 2019 07:00:00 +0000

Producing educational content that's actually educational with web dev and college professor Joe Casabona

Tue, 09 Apr 2019 07:00:00 +0000

If you're creating course, podcast, or other educational experiences for your brand or your customers, but you don't know the first thing about actually educating people, you need to listen to this episode of PressThis now.
In this episode we interview Joe Casabona a web developer and college professor about tips and tricks you can use to plan your educational experiences to actually be educational.
Delivering content experiences that both delight and educate people is key to the success of the course sites, podcast sites, or support sites you build. How you structure your information architecture, how content is delivered, how you get feedback from people you'll never meet, and how you to continue to reinforce what people have learned can mean the difference between a site that's okay and one that empowers your users to become better people or simply get better at using the product or service you're trying to educate them on.
If you're stabbing in the dark with your strategy on the educational sites you build, you need to listen to this episode of PressThis now!

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Producing educational content that's actually educational with web dev and college professor Joe Casabona

Tue, 09 Apr 2019 07:00:00 +0000

Mmmm. European Cookies. Exploring tracking requirements with Bénédicte Dambrine of OneTrust.

Tue, 02 Apr 2019 07:00:00 +0000

Remember the General Data Protection Regulation (GDPR) launch back in May 2018? It was a time when webmasters around the world scrambled to make sure their sites were compliant with the new regulations affecting data privacy for EU citizens. Now nearly a year later, many webmasters are still trying to get their heads around how to approach compliance and privacy for their visitors within the context of cookies in the EU and beyond.
In this episode of PressThis we interview OneTrust's Bénédicte Dembrine as she explores her thoughts on how you should think about the use of cookies in an ever complex and global landscape of regulations and restrictions. If you're unsure of your approach to cookies and data privacy, listen to this episode of PressThis as Bénédicte whips up a tasty batter of advice to help you on your path to making sure your next batch of cookies are palatable to visitors around the world. Listen now!

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Mmmm. European Cookies. Exploring tracking requirements with Bénédicte Dembrine of OneTrust.

Tue, 02 Apr 2019 07:00:00 +0000

How uncovering your core values can transform your agency or team with Glide Design's Travis McAshan

Tue, 26 Mar 2019 07:00:00 +0000

"As someone running a WordPress development team, I bet you spend a lot of time worrying about the way you build sites, but how much time do you spend on the way you operate your team or your business?
In this episode of PressThis, we interview Glide Design's Travis McAshan about the power of identifying and living by the core values of your organization. You'll learn how a purpose-focused organization using core values as an operating system can accomplish much more than skilled teams operating without purpose.
If you spend too much time organizing your workflows and not enough optimizing your team, don't miss this episode of PressThis!"

https://www.glidedesign.com/.
https://www.glidedesign.com/team/travis-mcashan/

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Getting your head around headless with Click Here Labs' Jonathan Jeter

Tue, 19 Mar 2019 07:00:00 +0000

We've all heard about JS decoupled "headless" WordPress deployments using frameworks like React and Angular, but are these approaches right for you? In this episode of PressThis we interview the super smart Jonathan Jeter of Click Here Labs about his thoughts on the advantages and disadvantages of JS decoupled headless WordPress architecture.
Listen now to get insights into how headless affects things like speed, workflow efficiency, capabilities, and hiring. If you're confused about choosing headless as part of your approach to building web applications, don't miss this episode of PressThis. Listen now!

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Getting your head around headless with Click Here Labs' Jonathan Jeter

Tue, 19 Mar 2019 07:00:00 +0000

Create traffic from traffic. Optimizing content discovery on the sites you build with Bibblio's Mads Holmen

Tue, 12 Mar 2019 07:00:00 +0000

"If you're looking for more ways to make visitors stickier for your own or your client's sites, don't miss this episode of PressThis. We interview Bibblio's Mads Holmen about strategies you can use to make the content you already have more attractive to the visitors you also already have. The cheapest visitor to get is the one that's already there!
Mads shares his thoughts on optimizing your content funnels, how recommendation and personalization plays a key role, the most successful approaches to content discovery, and what the future holds for site creators to create stickier and more joyful content experiences. If you're out of ideas on how to increase pageviews, loyalty, leads, sales or any other value metric relative to you or your customers' on-site content strategy, don't miss this episode of PressThis. Listen now!"

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Create traffic from traffic. Optimizing content discovery on the sites you build with Biblio's Mads Holmen

Tue, 12 Mar 2019 07:00:00 +0000

If you're looking for more ways to make visitors stickier for your own or your client's sites, don't miss this episode of PressThis. We interview Bibblio's Mads Holmen about strategies you can use make the content you already have more attractive to the visitors you also already have. The cheapest visitor to get is the one that's already there!Mads shares his thoughts on optimizing your content funnels, how recommendation and personalization plays a key role, the most successful approaches to content discovery, and what the future holds for site creators to create stickier and more joyful content experiences. If you're out of ideas on how to increase pageviews, loyalty, leads, sales or any other value metric relative to your or your customers' on-site content strategy, don't miss this episode of PressThis. Listen now!

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Using compelling tutorial videos to help customers AND drive growth with WP101's Shawn Hesketh

Tue, 05 Mar 2019 07:00:00 +0000

Are you or your customers interested in using video content to help customers and visitors get the most out of your website or products? Coming up with an effective video learning solution can be super tricky, but if you dial in on the right approach you might make a meaningful impact to your or your clients' businesses.
Join us for this episode of PressThis as we interview Shawn Hesketh of WP101 about his philosophy around creating video learning strategy that not only helps to reduce support load and delight customers, but also as an engine of growth.
If you or your team is spending all of your time answering questions, and you'd like to learn clever techniques for turning your learning content into an engine of growth, don't miss this episode of PressThis!

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Using compelling tutorial videos to help customers AND drive growth with WP101's Shawn Hesketh

Tue, 05 Mar 2019 07:00:00 +0000

Conversions: The Biggest Thing Content Marketers Forget About with Conversion Scientist Brian Massey

Tue, 26 Feb 2019 07:00:00 +0000

In this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES!
Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers.
If you build it, they will come, but will they buy?!?! Listen to this episode of PressThis to supercharge your content strategy to actually drive growth for your brand or customers.
https://conversionsciences.com/lead-generation-solutions/

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Conversions: The Biggest Thing Content Marketers Forget About with Conversion Scientist Brian Massey

Tue, 26 Feb 2019 07:00:00 +0000

Practically Perfect Personalization with 10up's Phil Crumm

Tue, 19 Feb 2019 07:00:00 +0000

For those of us looking for an edge when optimizing digital experiences for growth, personalization is an attractive strategy. Who doesn't want a website or mobile experience that recognizes an individual and serves them the best content and tools that are specific to that person's needs? It all sounds incredible, but the cost to create and maintain personalized experiences can be quite high. Is personalization worth the trouble?
In this episode of PressThis, we interview 10up's Phil Crumm about the evolution of personalization, how brands use personalization today, the business case for personalization (when it does / doesn't make sense), and how personalization will evolve in the future. You'll learn keen insights into the strategies you can use to delight customers and optimize for growth.
In the end, each brand must choose if personalization is the right strategy, but we hope you'll get a little help in finding your direction on your personalization strategy on this episode of PressThis. Listen now!

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Practically Perfect Personalization with 10up's Phil Crumm

Tue, 19 Feb 2019 07:00:00 +0000

"Making WordPress Faster with WebPageTest.org Founder Patrick Meenan of Cloudflare "

Mon, 11 Feb 2019 07:00:00 +0000

Page speed is a big deal. Every second of load time is an excruciating eternity of pain for your site's visitors which slowly bleeds revenue out of your funnel and away from your bottom line. In one study from 2016 Google reported that the average U.S. retail mobile site loaded in 6.9 seconds, but, according to their then most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. Ouch!
Site owners are painfully aware that slow load times cause high bounce rates and thus creating site visitors who aren't buying, aren't clicking on ads, and aren't becoming advocates for your brand or the brands you serve as an agency or freelancer. Page speed has a direct impact to your ability to grow!
In this episode of PressThis, we interview the world-renowned Patrick Meenan of Cloudflare and founder of the uber-popular WebPageTest.org about what you can do to help make your WordPress sites faster and more profitable. As part of his new role at Cloudflare, Patrick has been working on technologies that help make WordPress faster including a newly released plugin called Cloudflare Page Cache.
We're super excited to have Patrick back on PressThis to help explore how you can improve your page load times and drive even more value from the experiences you create. Don't miss this opportunity to drive more value from the traffic you already have. Listen to this episode of PressThis now!

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"Making WordPress Faster with WebPageTest.org Founder Patrick Meenan of Cloudflare "

Mon, 11 Feb 2019 07:00:00 +0000

How to sell your freelance developer services, from a developer who had to learn to sell.

Mon, 04 Feb 2019 07:00:00 +0000

Are you running your own development-focused freelance or small agency business? Have you mastered the skills to sell your services and close the right kind of clients to keep you growing? Selling your services can often be an uncomfortable or even often overlooked area when managing a development focused freelance or small agency businesses. Of course, these are some of the very skills you'll need to keep your billable hours full and money adding to your bottom line!
In this episode of PressThis we interview popular WP community contributor John Housholder as he talks about his trasition from a developer centric role to one focusing on helping to drive growth. John explores the challenges of shifting contexts, getting around the fear of talking to people, and coming to terms with the important role of sales in helping a business move forward.
As a former freelance developer, John has been in the trenches and his insights into how to approach sales conversations in efficient and effective ways are a must hear for any freelance developer wondering.. "How am I going to do this sales thing?!".
If you're struggling with how to up your sales skills to support your growing freelance or agency business, don't miss this episode of PressThis!

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How to sell your freelance developer services, from a developer who had to learn to sell.

Mon, 04 Feb 2019 07:00:00 +0000

A New Way to Ecommerce with WordPress with Topher DeRosia of BigCommerce

Tue, 29 Jan 2019 07:00:00 +0000

Ecommerce platform provider BigCommerce recently released an ecommerce plugin for WordPress with a really unique approach. The plugin leverages the BigCommerce platform to offload many of the workloads required for ecommerce sites in order to let WordPress focus on delivering great content with awesome performance.
This was big news in the WordPress community and was even featured during the State of the Word talk at WCUS. For this episode of PressThis, we've invited Topher DeRosia of BigCommerce to share how their solution works and how they think about the opportunity of offloaded ecommerce to help WordPress ecommerce sites.
We're super excited for the chance to chat about this exciting development in the world of WordPress ecommerce. If you're looking for new ways to use WordPress to generate revenue from direct sales or on how you can help customers of your freelancer or agency business win with WordPress and ecommerce, listen to this episode of PressThis now!

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A New Way to Ecommerce with WordPress with Topher DeRosia of BigCommerce

Tue, 29 Jan 2019 07:00:00 +0000

Unlock New Revenue by turning WordPress Sites into Mobile Apps with AppPresser's Brian Messenlehner

Tue, 22 Jan 2019 07:00:00 +0000

As you spend time thinking about how you'll be able to deliver new audiences and revenue to your business or the businesses you serve as an agency or freelancer, you've likely thought quite a bit about creating mobile apps. For many organizations the investment in creating and maintaining mobile apps on iOS and Android can be quite daunting.In this episode of PressThis we interview the infamous Brian Messenlehner of AppPresser about strategies you can use to leverage WordPress to build mobile apps. Brian explores creative ideas around your technology strategy, how you can use the native experiences you build to unlock new audiences and revenue, and why you shouldn't be leaving money on the table by not addressing this valuable channel for growth. If you're an agency or freelancer, you'll love hearing Brian's tips and how they can help you increase billable hours with your clients.
Help scratch your growth FOMO itch, listen to this episode of PressThis, and learn how to drive growth by creating native mobile experiences with WordPress!

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Unlock New Revenue by turning WordPress Sites into Mobile Apps with AppPresser's Brian Messenlehner

Tue, 22 Jan 2019 07:00:00 +0000

Innovating in a Post-Gutenberg World

Fri, 18 Jan 2019 07:00:00 +0000

In this episode of PressThis we are joined by founder of Atomic Blocks, Mike McAlister as we revisit his journey in creating new WordPress products in a post-Gutenberg world. With the release of WordPress 5.0, product makers in the WordPress ecosystem are now faced with the challenge of learning new Javascript technologies and new editorial markets. Listen in as we explore Mike’s best strategies and tips for creating innovative products in this new era.

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Innovating in a Post-Gutenberg World

Fri, 18 Jan 2019 07:00:00 +0000

The Future of WordPress And Growing your WordPress based company

Tue, 01 Jan 2019 07:00:00 +0000

Original Air Date: January 23, 2018
Join us for this episode of PressThis as we interview crazy-smart Karim Marucchi of Crowd Favorite on the future of WordPress and open source for the Enterprise. Will Enterprise brands continue to adopt WordPress and open source? How will views on the scale, security, and reliability of open source change in the future? Karim is uniquely positioned to answer these questions as his agency serves enterprise brands like X, Y, and Z. If breaking into the enterprise is part of your plan for your agency or WP product business, don’t miss this episode of PressThis. Listen now!
Original Air Date: March 6, 2018WordPress is growing at a mind bending pace and so are the businesses that support and rely on the ecosystem. If you’re wondering how you’ll grow your WP-focused team while defending your quality, lifestyle, and culture, check out this episode of Press This. In this episode we’ll be interviewing the super-popular and insightful Shane Pearlman to hear about the challenges and successes he’s had growing his business Modern Tribe. Tribe is a force in the WordPress community and Shane will share his thoughts on scaling a WordPress focused business while honoring the open source roots and culture that has made WordPress such a phenomenon and helped fueled the growth of his business. Don’t miss this episode.

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The Future of WordPress And Growing your WordPress based company

Tue, 01 Jan 2019 07:00:00 +0000

Everything you Missed at WordCamp US

Tue, 18 Dec 2018 07:00:00 +0000

In this episode of PressThis we do a recap of all the things you missed at WordCamp US in December 2018 in Nashville. Get the latest on the State of the Word, happenings from around the show, and the best content at WCUS. Scratch your FOMO itch, and get relive WCUS on this episode of PressThis.

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Everything you Missed at WordCamp US

Tue, 18 Dec 2018 07:00:00 +0000

The Future Roadmap of Genesis with Lead Developer Nathan Rice

Tue, 04 Dec 2018 07:00:00 +0000

In this episode of PressThis we interview lead developer of the Genesis Framework for WordPress Nathan Rice. Nathan will be sharing what he and the rest of the newly expanded Genesis engineering team and core contributors are working on for the future of Genesis. Nathan will cover exciting new updates for Gutenberg, a partnership with Google, and audits the team is doing into the digital marketing features within Genesis. Don't miss your chance to learn about how the framework that revolutionized WordPress, will continue to do so with Gutenberg and beyond! Listen now!

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The Future Roadmap of Genesis with Lead Developer Nathan Rice

Tue, 04 Dec 2018 07:00:00 +0000

Optimizing WooCommerce for Speed and Reliability with Mindsize's Zach Stepek

Tue, 27 Nov 2018 07:00:00 +0000

The slower your ecommerce site is, the less money you or your clients make. That's just a fact. If you're not spending time to invest in performance as a product, you're leaving money on the table. Join this episode of PressThis as we interview the super smart Zach Stepek of Mindsize around how you can optimize WooCommerce for speed and reliability. Mindsize and Zach are leaders in WooCommerce performance and Zach will be sharing his best tips for improving performance and reliability. Don't miss this chance to boost performance, boost your conversion rates, and boos your revenue. Listen now!

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Optimizing WooCommerce for Speed and Reliability with Mindsize's Zach Stepek

Tue, 27 Nov 2018 07:00:00 +0000

How doing less can grow your agency business with Sara Dunn

Tue, 20 Nov 2018 07:00:00 +0000

Are you at your whit's end servicing clients? Are you overworked, frustrated, and struggling to grow? Running an agency or freelancing business is hard. There is a never ending sea of things to do between you and growth. The hardest part of running an agency business is that the more you grow, the list of things to do exponentially increases! In this episode of PressThis, we interview the super smart Sara Dunn of 11WEB as she shares her ideas around achieving growth by doing less. Sara will share how focusing the services you offer can help you deliver more value to your customers and more value to your business. You'll learn how to think about your business in ways that can help make your life more livable, your employees happier, your customers delighted, and your bank account full. Drop the hamster wheel for a bit and take some time to learn how to to use less as a driver of growth on this episode of PressThis!

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How doing less can grow your agency business with Sara Dunn

Tue, 20 Nov 2018 07:00:00 +0000

Word Around the Campfire - WordPress News from Around the Community

Tue, 13 Nov 2018 07:00:00 +0000

The WordPress community is abuzz with activity with the pending release of WordPress version 5.0 on Nobember 19th. Join us for this episode of PressThis as we explore important updates to tools in the WordPress ecosystem, the upcoming WordCamp US in Nashville, and a whole host of topics that will help you stay ahead of the curve on the biggest updates in WordPress. Listen now!

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Word Around the Campfire - WordPress News from Around the Community

Tue, 13 Nov 2018 07:00:00 +0000

Leveraging the Genesis Framework with Carrie Dils

Tue, 06 Nov 2018 07:00:00 +0000

In this episode of PressThis we interview the infamous Carrie Dils on leveraging the Genesis framework for agencies and developers. Carrie details what you need to get started, the basic concepts of Genesis, and how to leverage Genesis to help you create better sites at a faster pace. Carrie is a community veteran with excellent Genesis courses on Lynda, LinkedIn, and carriedils.com. Listen now!

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Leveraging the Genesis Framework with Carrie Dils

Tue, 06 Nov 2018 07:00:00 +0000

Beyond the Basics: WordPress SEO with Rebecca Gill

Tue, 30 Oct 2018 07:00:00 +0000

Tune in to this episode of PressThis where we interview online marketer, WordPress expert, and SEO consultant, Rebecca Gill. Rebecca has been focusing on SEO and WordPress for over a decade and now you can listen in as she shares her tips and opinions on how to wring the most out of your digital experiences. We'll cover all of the latest technologies that are driving modern SEO best practices including semantic markup, accessibility, and much more. Don't miss out on this opportunity to hear from one of the most compelling and articulate speakers in the WordPress SEO space. Listen now!

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Beyond the Basics: WordPress SEO with Rebecca Gill

Tue, 30 Oct 2018 07:00:00 +0000

The rise and rise of the Genesis Framework, with Genesis core contributor Gary Jones

Tue, 23 Oct 2018 07:00:00 +0000

Do you use the Genesis framework to build themes for WordPress? Have you considered using Genesis? Join us for this episode of PressThis as we interview Genesis community pillar Gary Jones. Gary is a core contributor to the Genesis framework and admin of the Genesis community group on Slack. Gary will share his thoughts on the evolution of Genesis, power and depth of the community, and how brands and agencies use Genesis to scale their work and build better experiences. Don't miss this chance to learn about Genesis and the community from someone who has been a leader throughout Genesis' evolution. Listen now!

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The rise and rise of the Genesis Framework, with Genesis core contributor Gary Jones

Tue, 23 Oct 2018 07:00:00 +0000

A Fresh Look at WordPress Digital Marketing with Foundation Digital's Greg Boser

Tue, 16 Oct 2018 07:00:00 +0000

Join us for this very special episode of PressThis as we interview Foundation Digital's Greg Boser of SEO Rockstars' fame! Greg has been at the cusp of digital marketing with WordPress since nearly the begining, and he'll be sharing his views on what has changed, what has stayed the same, and what the future opportunities are for businesses looking to drive growth with WordPress. Greg has a deep understanding of the principles of digital marketing and the technology of WordPress. Don't miss this chance to hear a legend in digital marketing share his thoughts on the opportunities you could be leveraging to drive growth for you or your clients. Listen now!

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A Fresh Look at WordPress Digital Marketing with Foundation Digital's Greg Boser

Tue, 16 Oct 2018 07:00:00 +0000

Thinking beyond meta fields. Modern SEO with WordLift's Andrea Volpini

Tue, 02 Oct 2018 07:00:00 +0000

If your knowledge of SEO is semantic HTML and meta fields, you're missing out. Creating sites as a builder or managing a site as an operator requires you to keep up with the latest techniques in SEO. SEO is changing though and old-school SEO techniques are still rife within the WordPress community. Join us for this episode of PressThis as we interview Andrea Volpini of WordLift as he discusses how the next generation of web developers are helping their sites win in SEO. WordLift is an AI powered SEO tool, so Andrea is well positioned to talk to you about how SEO has changed and what you can do to stay ahead. If your answer to SEO is to add meta fields to the site you build, you need to listen to this episode of PressThis!

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Thinking beyond meta fields. Modern SEO with WordLift's Andrea Volpini

Tue, 02 Oct 2018 07:00:00 +0000

Getting the Most from Online Reviews with Starfish Review's Tevya Washburn

Tue, 25 Sep 2018 07:00:00 +0000

If you're building sites for your brand or as an agency building for others, getting your review strategy dialed in can be the difference between a healthy site churning out revenue and a wasteland of empty carts and absent checkouts. In this episode of Press this, we interview Tevya Washburn of Starfish Reviews about strategies you can use to gain more insightful, helpful, 5-star reviews and use those to to improve your business and products. If you've been wondering what to do about your review strategy, don't miss this episode of PressThis!

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Getting the Most from Online Reviews with Starfish Review's Tevya Washburn

Tue, 25 Sep 2018 07:00:00 +0000

The Future of WordPress Page Building with Beaver Builder Founder Robby McCullough

Tue, 18 Sep 2018 07:00:00 +0000

The WordPress community is obsessed with the new Gutenberg page building experience, but what about the existing suite of page builders like Beaver Builder? What role do they play in a Gutenberg world? In this episode, we interview Beaver Builder co-founder Robby McCullough and discuss how Beaver Builder is approaching the Gutenberg editor, what key areas he sees which differentiates Beaver Builder today, and how Beaver Builder will be delivering value to customers well into the future. If you're using Beaver Builder in your stack or if you've considered doing so, don't miss this episode of PressThis. Listen now!

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The Future of WordPress Page Building with Beaver Builder Founder Robby McCullough

Tue, 18 Sep 2018 07:00:00 +0000

Using WordPress with a Decoupled Pattern Library with Ryan Ogden

Tue, 04 Sep 2018 07:00:00 +0000

Pattern Lab (http://pattern-lab.info/) and Fractal (https://fractal.build/) are both popular tools for creating pattern libraries and style guides. How can we leverage them in our WordPress themes to avoid duplication and breaking the link between the style guides and the website? In this episode of Press This, we’re chatting with Ryan Ogden, Directory of Technology at ExpandTheRoom, about using pattern library tools successfully within our WordPress themes. If you are contemplating using these tools or are looking for ways to parellize front-end and back-end theme development listen to this episode to gain valuable insights. Listen now!

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Using WordPress with a Decoupled Pattern Library with Ryan Ogden

Tue, 04 Sep 2018 07:00:00 +0000

Overcoming WordPress Challenges in the Enterprise with WebDevStudios' Brad Williams

Tue, 28 Aug 2018 07:00:00 +0000

We all know WordPress is more than a blogging platform for mom-and-pop bloggers, but rather a powerful, secure, and extensible CMS. That being said, not everyone shares this perspective. In this episode of PressThis we interview WebDevStudios' CEO Brad Williams about the challenges WebDevStudios helps enterprise brands with in deploying WordPress experiences.
WDS provides services to brands like Campbell's Soup, Skype, Microsoft, Discovery Channel, and NBC. Listen now to hear valuable insights into how you can help make sure the WordPress experiences you build are optimized for the enterprise. Listen now!

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Overcoming WordPress Challenges in the Enterprise with WebDevStudios' Brad Williams

Tue, 28 Aug 2018 07:00:00 +0000

How the TIDE is turning on WP code quality with XWP's Jonathan Wold and Derek Herman

Tue, 21 Aug 2018 07:00:00 +0000

WordPress has long held a not-deserved reputation as a bastion of "bad code". Users often fear plugins, disparage developers, and generally assume WordPress itself is flawed. Of course there are bad products and developers in the ecosystem like any other framework; however, there are tons of great products and developers. How can you tell the difference though?Listen to this episode of PressThis as we interview Jonathan Wold of XWP. XWP created a code quality tool called TIDE that is part of the official WP core project. Tide will help plugin developers around the world improve the quality of their plugins and the ability to help any developer improve the quality of their code. The Tide is turning on WP code quality. Listen to PressThis now to find out why!

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How the TIDE is turning on WP code quality with XWP's Jonathan Wold and Derek Herman

Tue, 21 Aug 2018 07:00:00 +0000

Word Around the Campfire - WordPress News

Tue, 14 Aug 2018 07:00:00 +0000

In this episode of PressThis we discuss the latest news and updates in the WordPress community. This is a huge episode covering some very big news in WordPress core, movers in the WP product world, and from around the community. Don't miss this chance to keep up with the latest news in WordPress, so you can adjust your strategy and stay a step ahead. Listen now!

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Word Around the Campfire - WordPress News

Tue, 14 Aug 2018 07:00:00 +0000

Community Involvement To Mental Health In Freelancing

Tue, 07 Aug 2018 07:00:00 +0000

Today we’ll be talking with Scott DeLuzio about a broad range of topics ranging from community involvement to mental health in freelancing. As a soldier, Scott brings unique perspective to the development world. We’ll talk a bit about how that experience equips him in a career in freelancing and product development. We’ll touch on WordCamps, freelancing, and how mental health plays an important role in our work lives.

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Community Involvement To Mental Health In Freelancing

Tue, 07 Aug 2018 07:00:00 +0000

"What is ADA Section 508 (WCAG 2.0) and what does that mean for developers?"

Tue, 31 Jul 2018 07:00:00 +0000

253 million people worldwide have some sort of visual impairment. As developers, we can help a lot of people by making the web accessible to everyone. We will explain what ADA Section 508 is and what that means for developers and web accessibility. Don't miss this episode of PressThis to learn how to make the web accessible for all!

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"What is ADA Section 508 (WCAG 2.0) and what does that mean for developers?"

Tue, 31 Jul 2018 07:00:00 +0000

Making the Most of Mailing Lists

Tue, 24 Jul 2018 07:00:00 +0000

Making the Most of Mailing Lists as Anthony Burchell speaks with the President of Gelform, Inc, Corey Maass. Corey is a full-stack web developer with a love for entrepreneurship and building web apps on WordPress. He built his first website in 1995, his first SaaS app in 2003, and his first WordPress plugin in 2009. In 2015, after 4 years of full-time WordPress development, he combined his passions and launched his first commercial plugin, Kanban for WordPress.

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Making the Most of Mailing Lists

Tue, 24 Jul 2018 07:00:00 +0000

Next Generation WordPress Plugins: Offloading, SaaS, & APIs

Tue, 17 Jul 2018 07:00:00 +0000

WordPress plugins and the companies and individuals who produce them are undergoing a drastic transformation as the scale of WordPress eclipses more than a third of the web and larger and larger organizations are relying on plugins to power enterprise digital experiences. WPMU DEV executive Ronnie Burt joins us for this episode of PressThis as we explore how WordPress plugins are shifting from zip files with wholly contained functions that execute on your site to offloaded, SaaS powered, and API driven hybrids. Is this transformation okay? Why are plugins evolving in this way? What opportunities exist for product makers? We explore these questions and more with Ronnie who will be pulling from his wealth of experience at WPMU DEV and its suite of WordPress plugins. Don't miss this episode of PressThis. Listen now!

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Next Generation WordPress Plugins: Offloading, SaaS, & APIs

Tue, 17 Jul 2018 07:00:00 +0000

Next Generation WordPress Plugins: Offloading, SaaS, & APIs

Tue, 10 Jul 2018 07:00:00 +0000

"Your idea isn't unique and that's okay" with Akshat Choudhary

Tue, 03 Jul 2018 07:00:00 +0000

When Google launched there were countless search engines available, yet Google now dominates global search marketshare. Being first isn't a pre-requisite for success, yet so many of us freak out that someone else already had our idea or has even built it! In this episode of PressThis we interview Akshat Choudhary to talk about his product BlogVault and why he choose to enter the crowded security market and the successes and challenges he's faced along the way. If you're discouraged about pursing your idea because it's been done or even been done thousands of time before, don't miss this episode of PressThis. Listen now!

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"Your idea isn't unique and that's okay" with Akshat Choudhary

Tue, 03 Jul 2018 07:00:00 +0000

Everything you Missed at WordCamp Europe 2018

Tue, 26 Jun 2018 07:00:00 +0000

If you missed WordCamp Europe 2018 or where there and just didn't see all the things, don't miss this WCEU recap episode of PressThis. We'll be discussing important updates to WordPress Core, news events, and a ton of interesting insights from across WCEU. The WP Engine and Torque teams where out in full force at WCEU, so don't miss the chance to benefit from thier feet on the ground. Listen now!

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Everything you Missed at WordCamp Europe 2018

Tue, 26 Jun 2018 07:00:00 +0000

How To Win With B2B Ecommerce Optimization with Alex Lugosch

Tue, 19 Jun 2018 07:00:00 +0000

Do you have a unique B2B ecommerce strategy or do you treat all ecommerce sites the same? Optimizing experiences for B2B transactions is a much different beast than building a B2C focused site. B2B buyers have specific needs around product discovery, payment methods, invoicing, and delivery. In this episode of PressThis, we interview Alex Lugosch of RumbleShip a B2B ecommerce solution for WordPress and WooCommerce. Alex will share his thoughts on optimizing the B2B customer journey to maximize revenue and help you or your clients take advantage of the fastest growing segment of ecommerce. Up your B2B game. Listen now!

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How To Win With B2B Ecommerce Optimization with Alex Lugosch

Tue, 19 Jun 2018 07:00:00 +0000

Word Around the Campfire: WordCamp EU/US; Automattic's Approach to Remote Workforces

Tue, 12 Jun 2018 07:00:00 +0000

In this "Word Around the Campfire" episode of PressThis, we discuss the latest news items from around the WordPress community. We'll be covering WordCamp EU/US, plugin SEO squatters, Automattic's clever approach to remote workforces, Microsoft buying Github, GDPR craziness, and a JetPack / WordPress.com website hijack experience you should take to heart. Don't miss the latest news in WordPress on this episode of PressThis. Listen now!

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Word Around the Campfire: WordCamp EU/US; Automattic's Approach to Remote Workforces

Tue, 12 Jun 2018 07:00:00 +0000

Get The Inside Scoop on Gutenberg with Core Contributor Daniel Bachhuber

Tue, 05 Jun 2018 07:00:00 +0000

In this episode of PressThis we interview Daniel Bachhuber. Daniel is a very active contributor to open source and manages to devote most of his time to it. His recent projects focused around the Gutenberg editor are helping gather testing data that will be immensely crucial to developers in preparation for the merge of Gutenberg into WordPress Core. We’ll be talking a bit about the current state of Gutenberg and what to expect in the near future.

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Get The Inside Scoop on Gutenberg with Core Contributor Daniel Bachhuber

Tue, 05 Jun 2018 07:00:00 +0000

Build Dynamic Themes People Actually Use with Bilal Hassan

Tue, 29 May 2018 07:00:00 +0000

In this episode of PressThis we interview Bilal Hassan the creator of the Acid Framework for WordPress which allows theme creators to shortcut the time it takes to build theme settings and widgets, and it makes managing and adding options way easier. Bilal will talk about his strategy for creating flexible themes which gives users a huge degree of control over the design of their site and expression of their brand. If you’re building boring themes that are hard to customize, don’t miss this episode of PressThis!

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Build Dynamic Themes People Actually Use with Bilal Hassan

Tue, 29 May 2018 07:00:00 +0000

A RESTful discussion with SkyPress

Tue, 22 May 2018 07:00:00 +0000

In this episode of PressThis, we'll speak with Ben Moore; founder of SkyPress, a web app consulting and development agency, and the Customer Experience Operations Business Intelligence Developer at WP Engine. He is known for his thought leadership on coding Brainless and is the creator of the WAR framework. Stay tuned to hear forward thinking ideas on using the REST API.

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A RESTful discussion with SkyPress

Tue, 22 May 2018 07:00:00 +0000

Word Around the Campfire - WordPress News Roundup

Tue, 15 May 2018 07:00:00 +0000

In this episode of PressThis, we explore updates in the WordPress community around the impact of GDPR, upcoming WCEU, a study of billable rates for WP developers, the new Gutenberg migration guide, and more! Don't miss this chance to catch up on the latest in WordPress news on this episode of PressThis!

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Word Around the Campfire - WordPress News Roundup

Tue, 15 May 2018 07:00:00 +0000

Measuring web performance with WebPageTest creator Patrick Meenan

Tue, 08 May 2018 07:00:00 +0000

In this episode of PressThis, we interview Patrick Meenan Senior Staff Software Engineer at Google and creator of the mega-popular WebPageTest tool framework. Listen to Patrick share his thoughts on measuring web performance and what it means to understand page speed. You’ll learn unique insights on web performance measurement which you can use to help build faster experiences that drive more value. Don't miss this chance to learn from one of the pioneers in the web performance space. Patrick’s WebPageTest framework has powered countess web performance tests and 3rd party performance tools for nearly 2 decades. Listen now to hear Patrick nerd out about page performance in this episode of PressThis!

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Measuring web performance with WebPageTest creator Patrick Meenan

Tue, 08 May 2018 07:00:00 +0000

Plugin Deployment and Testing: There’s an easier way!

Tue, 01 May 2018 07:00:00 +0000

On this episode we will be exploring the process of deploying plugins to the WordPress.org repository using Deployer. We’ll also be looking at how to use TryoutWP to give your clients demo sites to ‘try before you buy’. On today’s show we have Arūnas Liuiza who will be sharing with us how these two services can fit into your workflow. If you are a plugin developer or maybe an agency looking to give clients a sneak peak to their new site...This is the episode for you.

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Plugin Deployment and Testing: There’s an easier way!

Tue, 01 May 2018 07:00:00 +0000

“Strategies New Developers Can Use to Stay Ahead!” with Chance the Developer

Tue, 24 Apr 2018 07:00:00 +0000

In this episode of PressThis, we interview Chance Strickland the infamous podcaster known as “Chance the Developer”. Chance will be sharing his strategies around upping your skills in an ever competitive landscape. WordPress in particular is such an amazing platform for code newbies to cut their teeth on, but it’s also such a flexible platform that businesses have scaled it to enterprise levels and beyond. He’ll cover past opportunities for new developers and how changes in the WP business landscape are creating new opportunities. You’ll learn how those changes will affect the technologies you adopt and the strategies you use to grow. Ready to stay ahead? Listen now!

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“Strategies New Developers Can Use to Stay Ahead!” with Chance the Developer

Tue, 24 Apr 2018 07:00:00 +0000

The World of WordPress Membership Sites

Tue, 17 Apr 2018 07:00:00 +0000

In this episode of PressThis, we dive deep into the world of membership sites. As platforms emerge that support the membership experience without the need for a developer, businesses leaders and agency customers are asking themselves “Why even use WordPress for membership sites?”. Listen now to hear Blair Williams of Member Press as he shares his thoughts on why he thinks there’s never been a better time to build a WordPress membership site. We explore trends in the membership space and how others are using the power of the WordPress framework to build amazing membership experiences. Listen now to learn ideas for how you can incorporate membership strategy into your business or ideas on things you can deliver for your customers!

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The World of WordPress Membership Sites

Tue, 17 Apr 2018 07:00:00 +0000

WP News: Word Around the Campfire

Tue, 10 Apr 2018 20:00:00 +0000

In this months news roundup episode "Word Around the Campfire" we explore publically digestable insights into how Google thinks about page speed ... the pending end of life of PHP 5.6 and the massive impact that will have to the WordPress community... Guttenberg updates, timing and launch drama.. free wild card SSL certificates... and a crypto mining malware attack affecting 50K WordPress sites. Don't miss out on these valuable insights and news events from the world of WordPress in this episode of Press This. Listen now!

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WP News: Word Around the Campfire

Tue, 10 Apr 2018 20:00:00 +0000

Using Guest Posting to Grow Your Brand and Supercharge Your Reputation

Tue, 03 Apr 2018 07:00:00 +0000

In this episode of PressThis, we’ll be interviewing the insanely popular and smart Andy Beal. Andy previously founded the top 10 marketing blog “Marketing Pilgrim” (which he sold to Neil Patel) and the reputation management solution Trackur.com. Andy is a world-renowned expert at blogging and reputation management and he’ll be discussing how you can use guest posting to build your brand and supercharge your reputation. Don’t miss this episode if you’re looking for actionable insights into how you can spread the word about how awesome you are!

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Using Guest Posting to Grow Your Brand and Supercharge Your Reputation

Tue, 03 Apr 2018 07:00:00 +0000

Lessons Learned Planning Massive Changes to a WordPress Plugin

Tue, 27 Mar 2018 07:00:00 +0000

In this episode of Press This we're chatting with Mark Zahra of EDD Bookings WP Mayor about the lessons he's learned planning a major release of his plugin EDD Bookings. If you've ever thought about making a WordPress plugin, this episode contains useful insights learned from success and failures in maintaining and improving a WordPress plugin. If you've built a WordPress plugin already, listen to this episode for a chance to learn from someone else going through the same things you are. Listen now!

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Lessons Learned Planning Massive Changes to a WordPress Plugin

Tue, 27 Mar 2018 07:00:00 +0000

WP News Special Episode

Tue, 20 Mar 2018 07:00:00 +0000

In this episode of PressThis we cover the latest updates from WordPress core and the WordPress community. Listen now to hear updates about the recent 4.9.2 security realease and 4.9.3 fix to that release, an update on the Guttenberg release, Guttenberg compatiblity, pending GDPR compliance in the EU, and the WordCamp incubator! If you're ready to keep up on developments in the WordPress Community, don't miss this episode. Listen now!

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WP News Special Episode

Tue, 20 Mar 2018 07:00:00 +0000

The Power of Open Source to Transform your Business (Live at SXSW!)

Tue, 13 Mar 2018 07:00:00 +0000

In this episode recorded live at Capital Factory during SXSW we interview WP Engine founder Jason Cohen on the power of open source to transform your business. WP Engine is one of the world's largest and most successful open source focused businesses, and Jason will be sharing lessons learned on the benefits and challenges of using open source for driving growth, profitability, and product agility. Don't miss this chance to learn clever insights on using open source to drive your business forward faster!

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The Power of Open Source to Transform your Business (Live at SXSW!)

Tue, 13 Mar 2018 07:00:00 +0000

Growing your WordPress based company to 100 people gracefully (and beyond)

Tue, 06 Mar 2018 07:00:00 +0000

WordPress is growing at a mind bending pace and so are the businesses that support and rely on the ecosystem. If you’re wondering how you’ll grow your WP-focused team while defending your quality, lifestyle, and culture, check out this episode of Press This. In this episode we’ll be interviewing the super-popular and insightful Shane Pearlman to hear about the challenges and successes he’s had growing his business Modern Tribe. Tribe is a force in the WordPress community and Shane will share his thoughts on scaling a WordPress focused business while honoring the open source roots and culture that has made WordPress such a phenomenon and helped fueled the growth of his business. Don’t miss this episode. Listen now!

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Growing your WordPress based company to 100 people gracefully (and beyond)

Tue, 06 Mar 2018 07:00:00 +0000

Successful Strategies for Launching Online Courses with WordPress

Tue, 27 Feb 2018 07:00:00 +0000

Are you one of the tens of thousands of businesses using WordPress to power online courses to generate revenue or to train your staff? Join us for this episode of Press This as we interview LearnDash's Justin Ferriman. Justin will be sharing strategies you can use to launch a successful online course using WordPress to help grow your business or help your best get better. If you're running an online course product or thinking about it, don't miss this episode. Listen now!

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Successful Strategies for Launching Online Courses with WordPress

Tue, 27 Feb 2018 07:00:00 +0000

Clever WordPress Localization Tips You've Never Heard Of

Tue, 20 Feb 2018 07:00:00 +0000

Expanding globally is one of the best strategies for increasing the value of your digital business, but only if you do it right! Localization is about providing the same level of experience (or close to that) to visitors, regardless of their languages, and country of residence. In this episode of PressThis, we'll be interviewing Augustin Prot of Weglot a localization solution for WordPress. Augustin will be sharing his favorite tips for localizing WordPress sites that may not be obvious to you. Listen to this episode now to learn how to get the most of your localization efforts with WordPress!

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Clever WordPress Localization Tips You've Never Heard Of

Tue, 20 Feb 2018 07:00:00 +0000

Word Around the Campfire - WordPress News Roundup

Tue, 13 Feb 2018 07:00:00 +0000

In this episode of PressThis we cover the latest updates from WordPress core and the WordPress community. Listen now to hear updates about the recent 4.9.2 security release, a major Gutenberg milestone, WP Engine's recent funding announcement, a big acquisition by LiquidWeb, plugin moves by Awesome Motive, and more! If you're ready to keep up on developments in the WordPress Community, don't miss this episode. Listen now!

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Word Around the Campfire - WordPress News Roundup

Tue, 13 Feb 2018 07:00:00 +0000

Lessons Learned from Buying & Selling Multi-Million Dollar Plugin Businesses

Tue, 06 Feb 2018 07:00:00 +0000

In this episode of PressThis, we interview mega WordPress personality Syed Balkhi about lessons he's learned buying and selling multi-million dollar plugin businesses. Syed gained notoriety in part due to WP Beginner, but since those "humble" beginnings, Syed has gone on to purchase and grow popular plugins like Monster Insights WP Forms, build and grow his own plugin Optin Monster, and sell popular plugins he owned which didn't align with the purpose of his business. In total, Syed's plugins are run on 4 millions sites! We'll be talking to Syed about what went right, what went wrong, and how he sees the role his products play in supporting his customers' businesses. If you own a plugin or are looking to create a plugin business, you can't miss this episode of PressThis. Listen now!

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Lessons Learned from Buying & Selling Multi-Million Dollar Plugin Businesses

Tue, 06 Feb 2018 07:00:00 +0000

Ad Monetization Strategies. The Balance of Suffering & Joy.

Tue, 30 Jan 2018 07:00:00 +0000

Join us as we interview the super-smart head of SEO of tronc Carolyn Shelby. Carolyn manages search visibility on WordPress media properties for the LA Times, Chicago Tribune, and more. In this episode, we'll be talking ad monetization strategy. We'll discuss how content may be king, but actual meaningful content rules all. Meaningful content is well researched, delivered with elegant presentation, and is a refined expression of a dedicated professional. Meaningful content isn't a top 10 list and it certainly doesn't come cheap. WordPress digital properties looking to support a business creating meaningful content need to create monetization strategies to fuel the quality of their content and continue to grow their audience. Listen now as Carolyn shares some of her thoughts on the strategy of delighting visitors and providing an engine of revenue to support meaningful content and growth for the properties you manage. Listen now!

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Ad Monetization Strategies. The Balance of Suffering & Joy.

Tue, 30 Jan 2018 07:00:00 +0000

The Future of WordPress & Opensource for the Enterprise

Tue, 23 Jan 2018 07:00:00 +0000

Join us for this episode of PressThis as we interview crazy-smart Karim Marucchi of Crowd Favorite on the future of WordPress and open source for the Enterprise. Will Enterprise brands continue to adopt WordPress and open source? How will views on the scale, security, and reliability of open source change in the future? Karim is uniquely positioned to answer these questions as his agency serves enterprise brands like X, Y, and Z. If breaking into the enterprise is part of your plan for your agency or WP product business, don’t miss this episode of PressThis. Listen now!

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The Future of WordPress & Opensource for the Enterprise

Tue, 23 Jan 2018 07:00:00 +0000

Easily Build Mobile Apps Powered by WordPress

Tue, 16 Jan 2018 07:00:00 +0000

Did you know you can use WordPress to help build and power native mobile apps on iOS and Android devices? In this episode, we’ll interview Brian Messenlehner of AppPresser as he discusses how brands are leveraging WordPress to deliver amazing native mobile experiences. We’ll explore a little bit about how AppPresser works and how developers can solve for native mobile on their own. If you’re only leveraging your WordPress content on desktop and mobile web, you’re missing out. Listen to this episode now to learn techniques for using WordPress to power native mobile apps!

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Easily Build Mobile Apps Powered by WordPress

Tue, 16 Jan 2018 07:00:00 +0000

Advanced WordPress for Digital Marketers

Tue, 09 Jan 2018 07:00:00 +0000

Are you a digital marketer or work with non-technical webmasters and could use some good DIY tips for properly managing WordPress sites? Listen to this tip-packed episode of PressThis as we cover tools and techniques digital marketers and non-technical users can take advantage of to make their sites faster, more secure, and easier to manage. Setting and forgetting your website is not an option. Download this episode now to learn what you can do to help ensure the success of your WordPress sites and your digital business!

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Advanced WordPress for Digital Marketers

Tue, 09 Jan 2018 07:00:00 +0000

No Net Neutrality. Now What?

Tue, 02 Jan 2018 07:00:00 +0000

In this episode of Press This, show host David Vogelpohl explores the future of the Internet now that net neutrality has been struck down by the FCC. Is everything doom and gloom? Are there any benefits to webmasters now that ISPs can prioritize certain types of traffic? David brings a unique perspective to this conversation having spent much of his over 20 year career negotiating settlement-free Internet peering connections, big-bandwidth private Internet connections, consumer ISP services, and data center deployments. David deeply understands the economics and structure of the Internet, and will be connecting the dots for you in this episode so you can inform your future digital strategy. Listen now!

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No Net Neutrality. Now What?

Tue, 02 Jan 2018 07:00:00 +0000

Organizing For-Profit WordPress Events

Tue, 19 Dec 2017 07:00:00 +0000

The WordPress community is global and diverse. Since its inception in 2003, WordPress now claims 29% of the web across the entire internet. WordCamps, now supported by the official WordCamp entity, are non-profit events that strive to evangelize WordPress and educate users, designers, and developers and exist in over 45 countries annually. However, WordCamps are not the only events focusing on WordPress held each year. For-profit conferences such as LoopConf and Post Status Publish have taken a for-profit approach to education. Listen in as we interview lead organizer of LoopConf, Ryan Sullivan, and dig into his reasoning and experiences running one of the biggest private WordPress events in the world.

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Organizing For-Profit WordPress Events

Tue, 19 Dec 2017 07:00:00 +0000

Critical WordPress Updates you Missed at WordCamp US!

Tue, 12 Dec 2017 07:00:00 +0000

Staying up to date on the evolution of WordPress can be critical to the success of your digital strategy. In this episode of PressThis, co-host Steven Word reports "live" from WordCamp US on the latest developments in the future of WordPress. Learn what's next, what the controversies are, and valuable information you can use to help optimize the future of your WordPress digital experiences. If you missed WCUS or were there and just too busy networking, don't miss these amazing insights into the future of WordPress. Listen now!

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Critical WordPress Updates you Missed at WordCamp US!

Tue, 12 Dec 2017 07:00:00 +0000

The Power of WP-CLI

Tue, 05 Dec 2017 07:00:00 +0000

WP-CLI is the command-line interface for WordPress. It allows developers and site administrators to update plugins, configure site options, script batch processes, write custom commands, much more.
Listen to this episode of Press This where we interview Director of IT at Actionable co, Shawn Hooper as he explains the power he’s learned to wield with the help of WP-CLI. Shawn is a WordPress Core Contributor, Lead organizer of WordCamp Ottawa, and frequent WordCamp speaker.

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The Power of WP-CLI

Tue, 05 Dec 2017 07:00:00 +0000

A Perfect Plan for Picking Plugins

Tue, 28 Nov 2017 07:00:00 +0000

There are well over 40,000 WordPress plugins, but that doesn't mean you should use them all. Which ones work? What criteria should you use when picking a plugin? These are the questions that keep webmasters up at night. In this episode, we interview Luca Fracassi of Addendio a plugin search and demo engine where you can try plugins before you buy. Luca will be sharing his tips for picking plugins for this installment of PressThis.

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A Perfect Plan for Picking Plugins

Tue, 28 Nov 2017 07:00:00 +0000

Open Source as a Lifestyle

Tue, 21 Nov 2017 07:00:00 +0000

We all have busy lives and too much to do, but thousands of people all around the world donate their time to open source projects like WordPress. Why? Listen to this episode of Press This where we interview WP #core contributor Ahmad Awais. Ahmad and his wife dedicate 30% of their time to contributing to open source projects. We'll explore what rewards Ahmad gets from volunteering his time and how it has impacted his business. If you've been considering contributing to open source, don't miss this podcast!

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Open Source as a Lifestyle

Tue, 21 Nov 2017 07:00:00 +0000

SEO and the future of WordPress

Tue, 14 Nov 2017 07:00:00 +0000

In this episode of PressThis, we interview the legendary Joost de Valk of the Yoast SEO plugin directly from the speakers’ green room at Pubcon Vegas. The Yoast SEO plugin is the number one website plugin in the world with over 40% of installs on WP Engine running some variant of Yoast SEO alone. Joost is a huge leader not just in SEO, but also in the development community through his efforts pushing hard for code quality and versioning standards. In this episode, Joost will explore SEO and the Future of WordPress. Don’t miss this opportunity. Listen to this episode of PressThis now!

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SEO and the future of WordPress

Tue, 14 Nov 2017 07:00:00 +0000

The Best of Ecommerce WordPress

Tue, 07 Nov 2017 07:00:00 +0000

In this episode of PressThis we interview Bob Dunn of BobWP ecommerce podcast and content destination. Named favorite person in the community on a previous episode of PressThis by Torque's Emily Schiola, Bob is a fixture at WordCamps and within the ecommerce community within WordPress. Bob focuses his blogging and podcasting on WordPress and WooCommerce. Bob will be sharing the latest trends and news from around ecom and WordPress. If you’re looking to stay up to date on the evolution of ecommerce in WordPress, don't miss this episode!

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The Best of Ecommerce WordPress

Tue, 07 Nov 2017 07:00:00 +0000

Accessibility Horror Stories and How to Avoid Them

Tue, 31 Oct 2017 07:00:00 +0000

In this Halloween episode of PressThis we interview the wicked-smart Rian Rietveld of Human Made as she shares cringe-worthy mistakes developers make with Accessibility and WordPress. Learn from common accessibility mistakes developers make and how you can avoid them. Listen to this episode now to learn valuable insights in your mission to delight *all* the visitors of your WordPress sites!

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Accessibility Horror Stories and How to Avoid Them

Tue, 31 Oct 2017 07:00:00 +0000

Building Better Specs. Clever Lessons From Thousands of Projects

Tue, 17 Oct 2017 07:00:00 +0000

Are you a business person frustrated your WordPress developers aren't doing what you asked? Are you a WordPress developer frustrated that clients ask for the wrong things or don’t know what they want? Arghhh! Join us for this episode of PressThis as we interview the amazing Tomaz Zaman of Codeable as he explains techniques for how business people and developers can communicate and build better things. Codeable is a marketplace where people can place projects for vetted advanced WordPress developers to estimate and complete. Tomaz will be sharing his tips for specing projects based on the thousands of projects that flow through Codeable every year. If you're wondering worried about wasting time building and then un-building software, you can't miss this episode of PressThis!

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Building Better Specs. Clever Lessons From Thousands of Projects

Tue, 17 Oct 2017 07:00:00 +0000

Revenue Boosting Tips for Agencies & Freelancers

Tue, 10 Oct 2017 07:00:00 +0000

Are you looking for ways to boost the revenue and value of your freelance or agency business? Join us for this special episode of PressThis as Perfect Dashboard’s Aleksander Kuczek talks about his journey from agency to SaaS product owner and some of the lessons he learned along the way. We’ll cover how you can create recurring revenue streams and common mistakes freelancers and agencies make that leave revenue and value on the table. If you’re looking for ways to turn your agency or freelancer business into a money-making machine, don’t miss this podcast!

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Revenue Boosting Tips for Agencies & Freelancers

Tue, 10 Oct 2017 07:00:00 +0000

Revenue Boosting Design Trends for Ecommerce

Tue, 03 Oct 2017 07:00:00 +0000

In this episode we interview Mode Effect's own Cody Landefeld about design trends for ecommerce that help engage users, show off products, and help drive revenue. Cody is a massive figure in WordPress and ecommerce through his agency Mode Effect and through various efforts and thought leadership in the WordPress community. If you're looking for ways to engage users and boost revenue on your ecommerce site, listen to this podcast!

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The Plugin & Theme Economy

Tue, 26 Sep 2017 07:00:00 +0000

WordPress has changed a lot since it was first released in 2003 and the companies building tools like Plugins and Themese have had to evolve along with it. Join this webinar and hear wicked-smart Vova Feldman of Freemius discuss the future of the plugin theme economy and what companies can do to better integrate their products with WordPress and grow their businesses in the process.

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The Plugin & Theme Economy

Tue, 26 Sep 2017 07:00:00 +0000

Scaling WordPress Ecommerce with Patrick Garman

Thu, 07 Sep 2017 17:30:00 +0000

We all know that WordPress can be used to power ecommerce sites using popular plugins like WooCommerce, but is WordPress really a contender for large-scale WordPress deployments? In this episode we interview MindSize partner and ultra-smart WordPress ecommerce expert Patrick Garman as he explains the super-powers and limitations when scaling WordPress ecommerce experiences. If you're planning success and scale for your ecommerce store, you can't miss this episode!

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Scaling WordPress Ecommerce with Patrick Garman

Thu, 07 Sep 2017 17:30:00 +0000

The Rapid Rise of WordPress SaaS Products

Tue, 05 Sep 2017 07:00:00 +0000

In this episode we interview WordPress pillars Dejan Markovic and Tina Tordovic of Social Web Suite as they discuss their journey to create their product Social Web Suite. SaaS based products for WordPress are growing in popularity. Developers can earn more revenue, build better products, and support their creations in more meaningful ways, but what about the impact to the community and it's open source sensibilities? Listen to this episode as we explore these topics and hear about the amazing ways Dejan and Tina support the community and work tirelessly for others.

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The Rapid Rise of WordPress SaaS Products

Tue, 05 Sep 2017 07:00:00 +0000

Don't get stuck in the WordPress slow lane. PHP Versioning for WordPress.

Tue, 29 Aug 2017 07:00:00 +0000

In December of 2015 PHP had a major version release with the super fast and more secure PHP 7; however, millions of WordPress sites are still running on older versions of PHP. Listen to this podcast as hosts David Vogelpohl and Steven Word discuss the impact of PHP 7, how to check to see if your site is ready for PHP7, how to move your site to a PHP 7 environment, and why PHP 7 is so important for speed and security. Don't get stuck in the WordPress slow lane! Listen in to find out how to get an edge on millions of sites running on older and slower versions of PHP.

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Don't get stuck in the WordPress slow lane. PHP Versioning for WordPress.

Tue, 29 Aug 2017 07:00:00 +0000

Quick Tips for Managing WordPress Sites

Tue, 22 Aug 2017 07:00:00 +0000

Do you want to learn how to make WordPress more stable, secure, and capable of delighting your visitors? Listen in as show host David Voglepohl explores the tools and techniques you can use to help manage your WordPress properties more effecifly. If you don't have a management plan in place for your websites, this episode will give you valuable tips you can use to help make sure your WordPress experiences are fast, reliable, and secure! Find links and content from this episode at litturl.co/quicktips

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Quick Tips for Managing WordPress Sites

Tue, 22 Aug 2017 07:00:00 +0000

Using the REST API to add Superpowers to WordPress

Tue, 15 Aug 2017 07:00:00 +0000

The REST API opens up a world of possibilities… but what does this actual mean? In this episode, WordPress Expert Roy Sivan will answer this question and dive into why (and how) the REST API will super-charge your WordPress development. Learn how people are using the REST API today to integrate with and manage digital experiences across websites, applications, and devices.

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Using the REST API to add Superpowers to WordPress

Tue, 15 Aug 2017 07:00:00 +0000

How WordPress will be More Stable in the Future

Tue, 08 Aug 2017 07:00:00 +0000

Have you ever updated WordPress and had it break your site? Learn about the new Platform-Level unit testing in WordPress core with special guest Jason Stallings. Jason is leading an initiative to make sure new versions of WordPress work well on hosts all around the world. Learn how this exciting project will affect the future of WordPress and help make WordPress updates more stable for everyone!

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How WordPress will be More Stable in the Future

Tue, 08 Aug 2017 07:00:00 +0000

Engagement-boosting tips for optimizing WordPress forms with Josh Pollock

Tue, 01 Aug 2017 07:00:00 +0000

In this episode, we interview form optimization expert and popular WordPress community fixture Josh Pollock of Caldera Forms. Josh will be sharing his tips for maximizing form engagement by using visitor-delighting usability techniques, lead-boosting CRO, best practices for data management, and critical email deliverability tips. If you're a developer building sites for others, or if you're trying to optimize lead forms for your business, don't miss this chance to make sure you build forms that also help build your bottom line!

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Engagement-boosting tips for optimizing WordPress forms with Josh Pollock

Tue, 01 Aug 2017 07:00:00 +0000

How the WordPress Ecosystem Works

Tue, 25 Jul 2017 16:00:00 +0000

Join us as WordPress core contributor and super-popular WordCamp speaker Steven Word shares how the WordPress ecosystem works. If you've used WordPress in your business and just never bothered to learn about the community or if you're a seasoned WordPress pro, you'll learn valuable information you can use to stay on top of your WordPress game. If you want to build amazing things with WordPress, you don't want to miss this podcast!

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How the WordPress Ecosystem Works

Tue, 25 Jul 2017 16:00:00 +0000

How To Monetize From Your Blog

Thu, 03 Feb 2011 18:12:48 +0000

So, you want to be a professional blogger? But what exactly do you need to do to make money from this? This week we take a deeper look at how to start generating revenue from your blog. Whether you have a fledgling WordPress blog or are a well seasoned blogger with an entire community built up, there are a number of avenues you can go down. But which is best? And how do you actually make it all happen?
•There are always some growing pains as every new blog strives to get its feet off the ground, not least of which is trying to generate revenue. We start off this week by taking a closer look at the stages of development a site goes through as it matures.
•Joost gives an insight into the journey of his own site, Yoast.com, and gets down to the nitty gritty of what worked for him and what didn’t.
•Joost lifts the lid on Google AdSense, and explains its pros and cons.
•Affiliate marketing; we explain the importance of having both high readership and the trust of those readers. We recommend taking a look at PepperJamNetwork and Commission Junction.
•We explore other avenues within traditional banner advertising, including some surprising and very neat little hints and tips!
•The value of the personal brand: In the long haul, this could be the most beneficial thing you do. We explain the how and the why. Joost tells us how his blog has lead to consultancy work for some top customers.
•Fred talks through the benefits of monetising old blog content by selling it as an eBook. Producing products that can be ‘built’ once and sold multiple times has huge benefits.
•The importance of scarcity!
•Who you take advertising from is important – if they are ads for less than respectable services or products it could be incredibly detrimental to your personal brand and the reputation of your blog. There is no escaping accountability, and especially not on the web!
•Why you should be careful about asking your readers for money.
The bottom line? Make money, but always keep your readers in mind!

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Quality Time with WP Power User Christina Warren

Mon, 10 Jan 2011 08:24:43 +0000

We are kicking things off this year with Christina Warren, a writer, podcaster, blogger, twitterer (@film_girl) and all round gadget-junkie. Christina is a full time writer for mashable.com and you can find her blog at www.christinawarren.com. She also co-hosts ‘Briefly Awesome’ on 5by5.tv

We start this week’s show off with Christina as she fills us in on what she is up to at the moment, including heading to Las Vagas this week for the Fourth Annual Mashable Awards, and coverage of the 2011 International CES Convention.

WordPress 3.1 release candidate 2 has just come out, and in line with this we get down to the nitty-gritty of custom post formats. Christina explains what they are, and how it all works.

The admin bar is a new addition to WordPress 3.0.1 rc2 and is already the source of much discussion. We find out who likes it, who doesn’t, and debate whether it should be an option rather than a default.

Christina lets us in on some great tips when it comes to writing and blogging. Considering she writes an average of 1.5 million words a year, we highly recommend taking her advice! One of the tools she uses is TextMate, a Mac text editor. She explains its bundle system and how easy it makes her life when writing blogs and articles.

Christina tells us all about the Mashable Awards, its nominees and who to look out for.

She lets us in on some of the more unusual companies she will be looking out for in 2011 including the Quora.com QA service and Kickstarter.com, a crowd funding platform.

Christina gives her top tips for WordPress, talking about Markdown Quicktags, reducing the number of plugins on your site, jQuery and using spiderbug, and some fantastic advice on becoming mobile friendly (essential if you have a business based on offering a service).

We talk about the WordPress apps that are out there for the iPad and iPhone. Improvements are inevitable, and we discuss what is really needed, and our opinions on some of the changes that should be made.

Christina’s plugin picks and plugins she mentioned:

WP Admin Bar Removal
Disable Admin Bar
Blogsmith Bundle – Has a lot of useful tools for blogging, including IOS linking and a built in thesaurus, word count tools and much more!
Markdown Quicktags

Joost’s plugin picks of the week:

Comment Email Verify – This plugin forces people to verify their email address when they post a comment

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WordPress Core Developer and Consultant Andrew Nacin

Fri, 29 Oct 2010 16:02:45 +0000

WordPress core developer and consultant Andrew Nacin speaks about how he got into the WordPress family. He also discusses what changes he would like to have made, like domain mapping into the core and more multi-site flexibility.

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Chief Executive Insight with Toni Schneider

Tue, 05 Oct 2010 19:49:16 +0000

Toni Schneider is the CEO of Automattic, the core team behind the WordPress project. Since leaving Switzerland for Silicon Valley, he has been working with and successfully exiting startups. Before leaving Yahoo! to join Automattic, Tony was a WordPress user and part of the community. On today's show we touch on:

The huge Windows Live Spaces migration to WordPress.com
Who is Toni and why he chose to work with Automattic
Progress Automattic is making in terms of growth
Steps WordPress is taking as a CMS
The mantra and thought process behind Automattic's products
Where Automattic is going next and the ways to engage with the community

Plugin Picks of the Week:

Shrimp Test – Easy A/B testing to maximize site performance.
Ultimate Taxonomy Manager – A solid tool for simplifying custom taxonomy management for non-developers.
Yet Another Related Posts – Increase page views / time on site, by suggesting relevant posts to readers.

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The Genesis of WordPress and Microsoft

Wed, 29 Sep 2010 02:37:22 +0000

At the very beginning of this episode there's a short interview with Toni Schneider, the CEO of Automattic, and Dharmesh Mehta, Director of Product Search. Only an hour before we recorded this interview they were on stage at TechCrunch Disrupt to announce that all the Microsoft Live / MSN Spaces users would be moved over to WordPress.com.

We talked about what this meant for future work between Microsoft and Automattic / WordPress, and whether any of this would impact WordPress.org users.

This interview is followed by another (much longer) interview with Brian Gardner and Nathan Rice of StudioPress and Genesis. In this interview we discuss how Genesis came to be over the last year, what it's benefits are over a normal theme and what the process of going from a set of themes to a framework was like.

We discussed the SEO settings of Genesis, which has some of the more advanced SEO settings ever seen in themes, but also whether these kinds of settings should be in themes at all. I referenced a recent post of mine and we talked about a plugin Nathan developed, the SEO Data Transporter that allows you to transport your SEO meta data from a plugin to a theme, or from one theme to another etc.

Another interesting point was the discussion of how to set up a community around a theme framework like this, and Brian showed us, for instance, dev.studiopress.com. We also talked about the Genesis Simple Sidebars plugin, a very cool way of allowing people to change sidebars for posts.

Then there were two plugin picks:

Nathan picked Simple URLs, a very cool new method of doing redirects using a custom post.
Joost picked Press This reloaded, a "re done" version of the Press This bookmarklet that allows setting of SEO titles etc. from within the Press This screen too.

It's really an information packed show, so go ahead and listen right now!

PS sorry for my sore voice and coughing, I've got a quite heavy cold pestering me.

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Listen to Liz Strauss: “Treat Your Blog Like a Business!”

Tue, 31 Aug 2010 18:33:05 +0000

Liz Strauss gave a masterclass tonight; at least, that's how it felt to both Frederick and myself. We talked about communicating with your audience, and Liz shared some experiences about open comment nights. We discussed positioning yourself and your blog, and how important personal branding can be.

She told us about feedback loops, and how to use them to listen to your users / clients / audience. She tought us to build our network before we need it, and why and how you should be treating your blog like a business, even if it's just a hobby. Aren't you curious yet? Start listening then. You'll be a wiser man or woman for it at the end of this.

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Google + WordPress, The Matt Cutts Point of View

Tue, 20 Jul 2010 23:38:47 +0000

Matt Cutts is a Software Engineer who heads the web spam team at Google. Matt has been using WordPress for years and feels WordPress makes search engine optimization easier and easier with each update. On today’s show he highlights the fundamental principles of success for blogging with WordPress. And addresses questions like:

How do I get started?
What tools do I need?
Why choose WordPress?
Which WordPress plugins do I need?
Do meta tags matter?
How do I know what content readers want?
How do I generate unique content - the way Google wants it?
What about duplicate content?
Have I been banned or penalized? Why haven't I been indexed?
Do 301 (permanent) redirects "lose" any page rank?

Want more? Matt promised to return in the future to tackle more of your questions sometime after his trip to Mt. Kilimanjaro. Meanwhile check out lots of helpful videos on YouTube.

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Diving deeply into Google Analytics with Justin Cutroni

Tue, 13 Jul 2010 18:24:50 +0000

Let me give you some advice first: listen to this podcast with your Google Analytics account open and in front of you. Justin Cutroni, this weeks guest, is an asbolute expert on Google Analytics, and he shows by explaining in a very easy way the most fascinating new functions that Google Analytics has to offer and which reports you as a blogger can use to improve your blogging.

The show discusses loads of features, from Advanced Segments and Custom Variables (and how nicely they're integrated into yours trulies new version 4 of his Google Analytics WordPress plugin) to the new Intelligence and Alerts tab. Not only does he explain the concepts, there are some very practical tips, like:

How to create an advanced segment to find the content on your site that is generating most AdSense revenue.
How to create an alert for sudden traffic spikes from referring sites.

If you're serious about blogging and are using Google Analytics, or want to start using it, the hour listening to this podcast is well spent!

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The Secret Sauce, Pete Cashmore Explains How to be Mashable

Tue, 29 Jun 2010 22:23:02 +0000

Pete Cashmore is founder and CEO of one of the world's most popular blogs - Mashable.com, which happens to be powered by WordPress! Since 2005 Mashable has been a leader in social media and technology news coverage in addition to hosting events like the recent media summit and social media day. In tip-packed show, Pete shares with us:

Why he selected and continues to use WordPress,
The secret formula of success for blogs,
How to work with and develop teams,
How to develop communities,
How to Â measure growth and monetize,
How to build a brand

In news:

The MU forums are moving
BuddyPress 1.2.5 is out
Four WordCamps this month

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Digging into CSS Trickery & WordPress

Tue, 22 Jun 2010 18:05:19 +0000

Today Joost is joined by Chris Coyier, one of the authors of Digging into Wordpress and the founder of CSS Tricks. Chris and Joost talk about a lot of different subjects, ranging from their individual history with CSS sites to what Chris dubbed "the big three" updates in WordPress 3.0 (custom post types, menus, multi site) and how Chris designs a site.

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His Name is King for a Reason

Tue, 15 Jun 2010 18:14:46 +0000

Alex King is among the original contributors to the WordPress project (which has almost reached version 3.0) and a prolific plugin developer. As you might expect, over the years he and his team at Crowd Favorite have created numerous freely available products and tools for WordPress. A few of them include:

Tagaroo: Suggests possible tags and flickr images for people, places, events etc.
BackupMoxie: A streamlined and transparent backup solution for WordPress sites of any size.
Analytics360: Bring MailChimp and Google Analytics statistics to your WordPress dashboard.
Carrington: An easy to use yet powerful template system for WordPress.
WordPress Help Center: On call WordPress support for tasks of any size.

Upcoming Events:

WordCamp Boulder
The Business of WordPress Conference

Plugin picks of the week:

CMS Tree Page View
Mouse Eye Tracking Service

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Creating Communities with WordPress

Tue, 04 May 2010 07:00:00 +0000

Chris Pirillo has been a voice, early adopter and harbinger on the web for over a decade. He joins us on this week show to discuss the evolution that his career has taken as open source tools like WordPress also evolved since WordPress MU v1.0. We explored how to build community, manage communities and what specifically is the secret to making unique sites/communities on the web.

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Creating Communities with WordPress

Tue, 04 May 2010 07:00:00 +0000

Fireside Chat with Dougal Campbell, An Early WordPress Developer

Tue, 23 Feb 2010 08:00:00 +0000

Joost and Frederick talk to Dougal Campbell, one of the original WordPress developers. They discuss various topics: from differences between WordPress and Drupal, and how they handle automatic testing and custom data types (for which WordPress has the upcoming custom post types and the pods plugin), to donations (or lack thereof) for plugins. They go in-depth about microformats and RDFa and how you could use the custom field functionality in WordPress (which Dougal wrote) to make use of those. Last but not least, WordPress 3 comes around the corner a couple of times, discussing all the cool new features in it (like author specific templates and background support) and what should and should not be in core, like multi site and multi domain settings.

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Fireside Chat with Dougal Campbell, An Early WordPress Developer

Tue, 23 Feb 2010 08:00:00 +0000

Thesis Wordpress Theme Creator Chris Pearson

Tue, 09 Feb 2010 18:11:44 +0000

Web developer Chris Pearson, who specializes in building detailed, robust WordPress themes, most notably the Thesis Wordpress theme, joins Joost and Frederick to discuss how he created Thesis to become the ultimate publishing platform on the web.

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Wordpress Advanced Ticket System and the 3.0 Launch

Tue, 02 Feb 2010 18:52:41 +0000

Joost and Frederick discuss the WordPress Advanced Ticket System, plus how WordPress and WordPress MU have merged and multi-site functionality will be included in the upcoming Wordpress 3.0.

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SEO Impact on Wordpress

Tue, 19 Jan 2010 18:14:33 +0000

Joost welcomes the In-House Director of Search Engine Optimization for the Tribune Company, Brent Payne, who has over 7-years of experience in the search engine optimization field.

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