Schwartz joined Retail Refined for a conversation with host Melissa Gonzalez on how that goal takes shape in practice, diving into the ways Schwartz and her colleagues attempt to get retailers up to speed with the ever-shifting retail landscape.

Mike Provance, the CEO of 3×3, works to change that. 3×3 is a marketing technology company dedicated to helping independent liquor retailers engage with and market to consumers. He joins Melissa Gonzalez to discuss how 3×3 leverages data to develop hyper-targeted, hyper-local marketing strategies for these independent retailers.

Showfields’ mission is to “create a better way for customers to discover, engage and show emerging brands and artists of tomorrow.” In practice, that means offering a reimagined customer experience driven by the brand’s commitment to curation, content, commerce, convenience and connection.

Brick-and-mortar retailers with a significant amount of ecommerce sales experience a huge amount of inefficiencies in their fulfillment and shipping processes. How can they utilize their existing infrastructure — their people, product, and stores — more efficiently? Is there a way to improve both the company’s logistics and the customer’s shopping experience at the same time?

Christian Floerkemeier: CTO, VP Product, and co-founder of Scandit

As CTO and VP Product, Scandit co-founder Christian Floerkemeier is responsible for Scandit’s product strategy and roadmap and is the technical lead behind Scandit’s patented Barcode Scanner technology.

https://www.scandit.com/

Before founding Scandit, Christian was the Associate Director of the Auto-ID Lab at MIT and a member of the MIT research team that developed the RFID technology which is today in use in major supply chains. Christian also co-founded Fosstrak, the leading open-source RFID software platform that implements the EPC Network specification. He was the technical program chair of the Internet of Things Conference in 2008 and IEEE RFID 2009 and general chair of IEEE RFID 2011.

Christian received a PhD in Computer Science from ETH Zurich and a Bachelor and MEng degree in Electrical Engineering from the University of Cambridge.

About Scandit

Scandit enables businesses and consumers to interact with everyday objects by blending the physical and digital worlds using computer vision. Scandit technology is a unique machine learning platform combining leading-edge barcode scanning, text recognition (OCR), object recognition and augmented reality (AR) for use on any camera-equipped smart device, from smartphones to drones, wearables and robots.

Many of the world’s most successful companies use Scandit as part of their digital transformation, including 7-Eleven, Alaska Airlines, Carrefour, Hermes, La Poste, Levi Strauss & Co, Sephora and Toyota.

What Melissa Asked

• How does Scandit blend the physical and digital worlds using computer vision?
• Why did you start the company and how has your vision evolved since then?
• How do you see changing behaviors due to COVID accelerating adoption for in-store technology integration?
• How does Scandit take costs out of operational costs?
• How long does it take you to get a store up and running, and optimized?
• Are there a couple of retail use cases/success story examples you can share?

Adaora Udoji Bio

Director of Corporate Innovation of RLab

ADAORA  currently heads a corporate innovation and venture program team at RLab, a New York City initiative focused on emerging technology like spatial computing- virtual reality, augmented reality, gesture, voice, neural networks.

She is a media innovator; an award-winning storyteller with an expertise in emerging technology. She helps build new tech products, teams, and business model strategies. She’s also a media maker including creating new tech immersive formats like virtual reality and augmented reality, having written and directed experiences for the likes of Google Daydream VR, as well as the producer of documentaries and short films.

Questions:

1. Let's break down 3D scanning as a creative tool and storytelling medium.

2. How does 3D capture work? 

3. How is VR changing the way we build environments?

4. How have you seen adoption and use cases evolve in retail for AR? 

5. How is creation accelerated/opportunities widened via 

6. What are you most excited for in terms of innovations coming to fruition in 2021?

RLAB:

A partnership between New York City and its universities, RLab is the nation’s first city-funded center for research, education and entrepreneurship in virtual and augmented reality and related technologies.

https://www.rlab.nyc/

Amanda Latifi, Co-Founder of Hafta Have

Named one of “5 Women at the Cusp of Fashion + Technology Innovation”, Amanda Latifi is the co-founder and CEO of Hafta Have, a platform that empowers brick & mortar stores to perform more like online. Amanda brings 15 years of experience in retail strategy and brand marketing for Fortune 500 brands: McDonald’s, SC Johnson Brands, MarsWrigley (Skittles, Combos, Milky Way). A brand strategist assigned to McDonald’s during the recession, Amanda was an integral member of the company’s ‘value team’ studying price-sensitivity thresholds across the U.S.

Hafta Have helps retailers collect limited offline data on their customers browsing in-store with a personalized mobile messaging platform (patent-pending) leveraging data captured in-store to drive conversion, helping retailers recover in-store abandonment with the tactics of online. Contactless. No app, no hardware; all SMS. 

Discussion includes:

- What it means to capture customer intent

- What do you see as the biggest obstacle causing such a gap between being able to capture content online, but not in-store?

- How have you seen COVID opening up opportunities to better capture customer intent?

- When you can capture customer intent, what insights can a retailer or brand glean? 

- Share takeaways from Starbucks and Chili Beans case studies (what made each successful)?

- How does Hafta Have serve as a tool for sales and marketing teams?

About Predict Spring

PredictSpring is a leading Modern POS platform connecting the online and in-store customer experience and enables sales associates to engage with customers by offering highly personalized interactions and fast and efficient transactions. PredictSpring Content Management System (CMS), is a no-coding mobile commerce platform enables retailers to create a full on brand customized experiences. Designed exclusively for brands and retailers, its innovative technology powers Modern POS, native consumer mobile apps and store associate apps including Clienteling, Endless Aisle, and mPOS.

More About the Guest

Nitin Mangtani, CEO & Founder, PredictSpring

A visionary and pioneer in the mobile commerce sector, Nitin Mangtani is the Founder & CEO of PredictSpring, an innovative mobile commerce platform. Prior to founding PredictSpring, Nitin led the Google Shopping merchant and search infrastructure team, scaling Google Shopping product to hundreds of thousands of retailers. Most recently, Nitin founded Google Retail Promotions to optimize mobile conversions. Prior to joining Google, Nitin was a founding member of data infrastructure group at BEA from 2001-2006. BEA was leader in application platform market and was acquired by Oracle for $8.5 billion.

What Melissa Asked

• Why stores need to invest in their technology in replacing legacy POS’s.
• The main value of the sales associate in the ‘new retail normal’, the role of the consumer-sales associate and how the relationship is changing.
• Many shopper-associate relationships are purely digital now. Why associates need to adapt their behavior to create those strong relationships, especially if they lose the in-person element.
• Why clienteling is important and what will comprise a strong clienteling strategy, post-pandemic?
• What will retail experience will look like in a post-COVID-19 world.
• How can retailers maintain the high quality shopping experience their consumers have come to expect while following social distancing protocols?
• How can retailers and brands safely create a personalized experience for their consumers from afar?

Spencer Hewitt is the founder/inventor of RADAR, a fully-integrated hardware and software solution that is powered by RFID and enhanced by computer vision. Spencer was named one of entrepreneur Peter Thiel's "20 Under 20", is a Y Combinator Alum, and has invented/prototyped various technologies (mostly at hackathons) including intelligent advertising displays, wireless hospital hand-hygiene compliance systems, computer vision software for detecting heart rate (implemented on Google Glass), and a device for the visually impaired. To date, Spencer has filed patents for over 20 inventions on behalf of RADAR.

Radar, a platform that combines radio frequency identification (RFID) with computer vision to help retailers automate inventory management and more, announced that it has raised $16 million in a round of funding from Ashton Kutcher’s Sound Ventures, NTT Docomo Ventures, Align Ventures, Beanstalk Ventures, Colle Capital, Founders Fund Pathfinder, and Novel TMT.

Questions Asked:

1) Why did you found the company in 2013, what was your vision then?

2) How has your vision evolved? How have you seen the market progress in making RFID more accessible and integrated?

3) You say that your RFID technology is different from traditional RFID, as you build everything from the ground up using “proprietary signal processing methods and location algorithms” that improve the ability to identify an RFID tag in three dimensions - can you explain that to us?

4) Radar layers on computer vision with RFID - how has that make your approach different/more powerful? What insights can you glean?

5) What have been the biggest challenges around integration and how are you solving for that?

6) Any key customers/case studies you can highlight? Best successful examples?

7) What are some use cases not yet made possible that you see pursuing in your future? You have mentioned autonomous check out in the past...

About the Company:

3Den (pronounced Eden) is tech-powered aggregation of an airport lounge meets a work space meets sanctuary. Their first flagship gives you everything you need to zone in or out. Plenty of outlets to recharge your phone. Quiet zones, nap pods and generously stocked showers with towels and slippers to recharge yourself. Now they are taking their technology to the next level.

About the Guest:

Ben Silver is founder and CEO at 3DEN. A serial entrepreneur from the UK, Ben was previously a co-founder at ivee, a venture backed consumer electronics company creating the first wave of voice assistants.

What Melissa Asked:

1) What was your vision when you created 3Den?

2) How has your long term vision evolved, how do you see 3Den has a hybrid of branded spaces, and a 3rd party operator?

3) What is approach to curating brands showcased in your spaces?

4) What incentives should a brand provide to entice app downloads?

5) Where do you see contactless tech and voice converging?

About Joe

Joe Jackman is the CEO of Jackman Reinvents, the world’s foremost reinvention company and author of The Reinventionist Mindset: Learning to love change and the human how of doing it brilliantly. Throughout his 30-plus-year career as strategist, creative director, marketer and Reinventionist, he has helped companies create the most powerful and relevant versions of their brands and businesses in record time. He is widely considered to be the leading expert on rapid reinvention.

Questions Asked

– You are often referred to as a Reinventionist. Can you share you methodology in how you approach reinvention?

– What does it mean to have a human-centric approach?

– You speak about change being a human endeavor not a commercial answer. How do brands balance that priority of putting humans first and knowing positive ROI will follow?

– As you see the world transitioning today, we aren’t necessarily seeing a reinvention of technology, but rather adoption of what’s been in the marketplace. How do you see consumer adoption of technology driving reinvention of the store? What are you guiding brands and retailers to prioritize when it comes to future investments?

– What kinds of companies do you think are best positioned when we evolve into our new norm and when doors are fully opened again?

– We are living in a WFH environment and travel is limited. When life goes back to normal, what are the three must-do things/must-see places to visit in your hometown?

About Bobby

Bobby is the CEO of Raydiant, a digital signage provider that helps businesses turn their TVs into interactive signs that drive sales, improve the in-store experience, and reinforce brand messaging. Prior to joining Raydiant, Bobby served as the COO of Revel Systems where he worked on the front lines with over 25,000 brick and mortar restaurateurs and retailers. Bobby has held leadership positions including CEO, CRO, and VP of Sales at companies such as Highfive, Limos.com, EVO2, Verizon Wireless, LookSmart, ServerPlex Networks, and Sprint/Nextel. Bobby is also the author of “You got that P.H.d.?” a book written to give entrepreneurs a blueprint of what to focus on to quickly scale their business. When Bobby’s not spending his time thinking about the future of brick and mortar experiences, you can find him traveling, reading, hiking or tending to his colorful vegetable garden.

About Raydiant

Raydiant uses technology to help businesses bring their physical locations to life. Whether showcasing the steam off of a coffee in a menu, playing in-store music, or even displaying employee messaging, Raydiant ensures a brand’s messaging is consistent – all while offering the ability to tailor each screen to varying audiences and interactive content.

What Melissa Asked

1. We are living in unprecedented times, times that are fueling consumer and retailer adoption of technology – putting Raydiant in an interesting position. In what ways have these changes impacted Raydiant.

2. What role do you see Raydiant playing in the growing adoption of order ahead and curbside order pick up?

3. What are the most common challenges you see for clients being able to streamline content distribution across locations and how does Raydiant help streamline that?

4. How do you work with your clients to help find creative ways to create unique ways to distribute content?

5. The digital signage market is set for significant growth over the next couple of years. What advancements in display technology are also likely to drive the market in your opinion?

6. The out-store location segment is expected to witness considerable growth through 2027 owing to growing adoption of digital signage in various outdoor applications, how are you foreseeing this trend evolving?

About Marci

Marci Weisler is an accomplished executive and advisor with broad experience growing and managing digital businesses for both startups and brands, with a focus on strategy and execution, innovation and transformation. She’s currently Chief Commercial Officer of Vengo Labs, and prior she had her own consultancy with clients including Kellogg’s, Gilt and Entertainment Benefits Group as well as startups disrupting health, media, and mobile. Marci also founded SWSI Media (Smart Women. Smart Ideas), which powers women-founded and women-led businesses and co-executive produced Queen Boss, a series combining competition and mentorship for black women entrepreneurs that aired on BETher.

About Vengo Labs

Vengo is a leader in marketing and retail technology, at the intersection of unattended retail, digital out-of-home (DOOH) media, and attributable product sampling.  Vengo continues to expand both its Core Network and In-Retail solutions and offer new solutions for brands, locations, and stores engaging with consumers.

https://vengolabs.com/

What Melissa Asked

1. Marci, tell us about your role as Chief Commercial Officer at Vengo?

2. You are no stranger to digital strategies and innovation for brands, what are your thoughts on how those aspects will be even more intertwined into physical retail post COVD-19?

3. Sampling in particular will be a challenge in store, especially when it comes to things like beauty testers, how do you see Vengo helping the industry solve for this?

4. What kind of data do you capture and how do you help your clients contextualize that data and glean insights?

5. What have been some of your most successful activations and why? What are key elements for a successful formula?

6. With the world moving to a less touch reliant world, how do you see digital mini machines like yours evolve. You recently implemented contactless machines, how will it work?

Upcoming Event

Melissa will be hosting a webinar titled The New Consumer Behaviors That Will Reshape The Physical Store on June 9th. During the session, she will cover how stores will approach the reallocation of front-of-house and back-of-house employees to better serve new logistical needs and customer expectations.

For more information or to register for the seminar, you can visit Retail Innovation Week.

Questions Melissa Asked

• How have you seen adoption evolve around live streaming (on both the consumer side and the brand/retailer side)?
• What has been your formula for success with converting content to sales?
• What have been some expected outcomes/learning you can share?
• Where do you see the marketing evolving with “try-on” via live stream?
• As you evolve to a more open platform technology, what new release and integrations do you see in the future?

About the Company

ShopShops, headquartered in NY, LA and Beijing, is a platform that connects brick-and-mortar retailers in the United States with consumers around the world. Stores host live streamed events with hosts who sell to viewers in real time.

Upcoming Event

Melissa will be hosting a webinar titled The New Consumer Behaviors That Will Reshape The Physical Store on June 9th. During the session, she will cover how stores will approach the reallocation of front-of-house and back-of-house employees to better serve new logistical needs and customer expectations.

For more information or to register for the seminar, you can visit Retail Innovation Week.

Bio:

George Shaw is the Pathr Founder and CEO. A consummate industry veteran working at the intersection of data and engineering, Shaw is a true innovator in the fields of spatial analytics, Machine Learning (ML), Artificial Intelligence (AI) and related technology solutions. Prior to founding Pathr, a disruptive new pioneer in the Spatial Intelligence space, Shaw held senior positions at RetailNext, Intel, Second Spectrum, Target, and many other leading edge brands—working in the capacities of Principal Engineer, Principal Data Strategist, Vice President of Research and Development, Technical Fellow and Scientific Advisor. He serves as an advisor to multiple start-up and emerging technology entities, and has worked as a senior lecturer and educator. He additionally holds multiple U.S. patents for his inventive work in the areas of retail analytics methodology, customer movement and path analysis. Shaw graduated from Boston University, and holds a Master of Science degree from MIT.

1) Tell us a bit about your customers and your data collection process

2) How do you set up a brand/retailer, what are the necessary steps?

3) How do you analyze data and what were some key learnings of recent? Proof points, maybe a recent case study.

4) How do you see the store layout evolving post COVID19 and how will your data help retailers achieve needed changes?

5) How do you see the role of the store associate evolving?

6) How do you see the adoption of technology in-store evolving? What will help adoption? (Ie pricing, IT infrascture, etc)

7) Fun question I ask everyone, we can’t travel right now but soon we will be able to . What are the 3 must things to do/visit in your home city when we are all able travel again.

More About Trevor Sumner

Trevor Sumner is the CEO of Perch, the leader in interactive product engagement marketing retail displays that can detect when a shopper touches or picks up a product and then respond with product-specific digital experiences that consistently drive 30-130% sales lift.  Perch has won numerous Clio, Digi Edison and retail design awards and was named one of the 15 tech companies to watch in 2018 by Forbes. Trevor has been a founder, investor, advisor and operator for cutting-edge technology companies with multiple successful exits and is a regular contributor to business and technology publications such as Inc, Forbes, TechCrunch and Mashable. Trevor is a native New Yorker, an avid fisherman (he caught a 600 lb Black Marlin), an amateur chef and an adventure scuba diver who has dived on every continent including Antarctica.

This Week’s Questions

1. Who are some of your customers/can focus on what verticles you serve (ie: Beauty, etc)

2. How does Perch empower brands to “bring media” to the in-store experience?

3. What does it take for a brand to on-board with Perch?

4. What are some learnings over the past 12 months? (ie: Perch customers spend 83% more, return products less… and why?).

5. How do you see brands and retailers evolving how they “show up” in the new norm, how does experiential evolve?

6. What is Perch doing to evolve in the future, especially with touch and making interactions feel safer?

7. How do you see the state of things accelerating technology implementations (we know consumer adoption is up)? How can the ecosystem (tech providers like Perch, brands, IT teams) better work together to make implementations more attainable?

8. I always end with a fun question- focused on where you are from or where you live- While we aren’t traveling right now, we will again, what are the 3 must visit/must to-do things you would recommend to those visiting?

Bio:

Haniff Brown considers himself to be a passionate entrepreneur helping to solve real, everyday consumer pain points. Prior to FIT:MATCH, Haniff spent almost a decade in the retail and consumer investment industry. He worked at Freeman Spogli, a consumer based private equity firm in New York, where he helped to analyze new investments and help existing portfolio companies scale their businesses. Haniff also spent three years as an investment banking analyst in the consumer and retail group at Credit Suisse. He received his bachelor’s degree in Mathematics and Psychology from Williams College in 2009.

Questions asked:

– How does Fit:Match help brands and retailers eradicate “fit risk” and how do you see that need accelerating in the new norm?

– Walk us through the customer experience and how you collect data?

– Early learnings on consumer sentiment and reception of the Fit:Match experience

– How do you on board a brand? What are the steps/requirements?

– How do you see your technology evolving? Will at-home scans be possible? Do you envision Fit:Match fully powering dressing rooms for brand and retail partners?

– Fun question I am asking all guests, since we can’t travel these days (but we will again) what are your top 3 must visit/ must do’s in Florida?

Di Di Chan is the President and Co-Founder of FutureProof Retail, a New York-based company with the mission of bringing frictionless shopping technologies into physical retail stores. FutureProof leads in providing simple, quality, and customizable Mobile Checkout and Mobile Order Ahead solutions for retailers. Di Di is a global entrepreneur who is passionate about technology, education, and sustainability. Her experience and network in over 15 different countries directly shape FutureProof Retail’s global vision, bringing their solutions to three continents and five different types of retail to date. She holds an M.A. in Economics from New York University and a B.A. in Global Studies from the University of California, Los Angeles.

What Melissa Asked

– What are is FutureProof doing to help propel the industry forward when it comes to contactless payments? Recently your company has offered your services at NO cost to retailers:

– Who are some of your customers today? (ie: Fairway and some stats you can share)

– You started with a focus on grocery, why?

– What sector do you see following in terms of adoption? (Fashion…)

– Pre-COVID 19, we saw brick and mortar conviction with retailers like Amazon and Alibaba entering physical retail, how do you see that evolving?

– Based on your data, what do you see as far as generational adoption of tech/ you have stated that “age isn’t the differentiator”?

– When we are able to leave our homes again, what are the 3 top things you see yourself doing first in NYC?

On this episode of Retail Refined, host Melissa Gonzalez sits down with Mariya Zorotovich, Director of Strategy and Incubation in the Internet of Things Group at Intel and part of the Emerging Technology organization of the Retail, Banking, Hospitality, and Education verticals. In this discussion, Mariya and Melissa discuss not only the trends we are seeing but a 4-step playbook to approaching how to rethink consumer needs and expectations.

Some of the main topics from the conversation include…

1. The new consumer and new habits forming
2. Increased adoption of tech across generations
3. The new challenge/opportunity this poses for brands and retailers (contactless payments, curbside, etc.)
4. Who is currently well positioned for this (i.e. Target)
5. High level tips/steps for retailers and brands as they approach rethinking customer needs and expectations post-COVID-19

Guest Bio

Mariya Zorotovich is Director of Strategy and Incubation in the Internet of Things Group at Intel and part of the Emerging Technology organization of the Retail, Banking, Hospitality, and Education verticals.

She is responsible for the incubation of emerging technologies, including the Intel Experience Incubation Hub for experiential collaboration. Prior to joining Intel in 2018, she held leadership roles in both commercial cloud and cloud and AI engineering at Microsoft focused on digital transformation in Retail and Consumer Goods. She worked with retailers and brands to help them develop new strategies that improved profitable growth, scale, and customer satisfaction, leveraging AI and cloud technologies.

Prior to Microsoft, Mariya spent two decades in retail leading strategies and initiatives across sales, operations, marketing, technology, and product management. Her last retailer was Nordstrom, where she has first-hand experience delivering digital capabilities such as checkout, order management, last-mile fulfillment, and services such as buy online pick in store across both physical and digital channels.

She currently serves as Co-Chair and board member of GMDC’s Retail Tomorrow Advisory Council (RTAC), board member of Global Retail Marketing Association (GRMA) Partner Advisory Board, and Asian Upward Advisory Board.

This week on Retail Refined, learn how Greg Petro and his team are collecting data to access the future as companies will no longer be able to build models on historical data alone.

What Melissa Asked

• Tell us how First Insight approaches its research?
• How are you seeing the approach to data shifting during COVID-19?
• Who are some of your customers/this can be verticals (ie: Brands, manufacturers, etc)
• What are the early trends that you are seeing and how do you think they will evolve?
• Follow up to trends, are you starting to see demographics converging in opinion creating more unity amongst generations and their approach to shopping?
• How does a brand or retailer approach demand/order planning for Q3/Q4?
• How are you personally prioritizing spend right now?

More About Greg Petro

With decades of experience in retail, economics and growing SaaS businesses, Greg has helped to build First Insight, a technology company transforming how retailers make product and pricing decisions, into the world’s leading platform for creating differentiated products.  Greg has extensive knowledge in the retail and technology industry, having held previous roles at i2/JDA, Saks, Inc. and Macy’s. His expertise and dedication to the industry have been touted at events including the NRF Big Show and WWD CEO Summit and in publications such as Wall Street Journal, Fortune, Forbes, CNBC and the Financial Times where he’s discussed how retailers can navigate today’s disruptions. Recently Greg was recognized as one of NRF’s “25 Most Influential People in Retail” and as Ernst & Young’s “Entrepreneur of the Year.”

Melissa will be back every Tuesday with new episodes! 

In this discussion, learn how Klarna is helping brands and retailers re-think strategies around the point of sale.

David Sykes is the Head of U.S. for Klarna, one of Europe’s largest banks offering direct payments, pay after delivery options and installment plans in a one-click purchase experience for customers.

Previously, Sykes was the Chief Operating Officer of QuadPay, another payment platform, as well as the International General Manager for Crown Resorts.

Melissa will be back every Tuesday with new episodes!

The guide on this journey is Melissa Gonzalez, CEO and Founder of The Lionesque Group and Principal of MG2. Melissa has built a reputation in the retail industry through being a go-to expert featured in Forbes, Fortune, WSJ, Business Insider, Glossy, Digiday, Retail Touchpoints, WWD and on Cheddar and CBS News. She is also a regular contributor for Yahoo Finance and Advertising Week 360.

This week, host Melissa Gonzalez talked at length with Co-Founder and CEO of EVRYTHNG, Niall Murphy, an Internet-of-Things pioneer that manages billions of digital identities for consumer products, making each item smart, interactive and trackable from the factory floor to the consumer’s home to the end of the product lifecycle.

With a faster adoption of e-commerce across verticals, Niall and his team are closely tracking the impact of sustainability and the need for transparency. Food and CPG will be particularly impacted as one of the industries seeing the largest shift of adoption from offline to online shopping. Hear how Niall sees companies looking to regionalize their supply chains and invest further in last mile logistics.

EVRYTHNG is a World Economic Forum Technology Pioneer, and it originated the technology adopted by GS1 to upgrade the global barcode standard to connect every consumer product to the web. A computer scientist by training, Niall is a technologist, serial entrepreneur and angel investor with 25 years of experience in innovation and future thinking. He has built pioneering businesses in internet infrastructure, the mobile internet and web services in Europe, the US and Africa.

Melissa will be back every Tuesday with new episodes! In the meantime, tune in every Thursday with Jennifer Kaylo Ruscin on Bricks and Clicks.

To keep up with all things retail, stay tuned to MarketScale’s Retail Industry publication here.

Learn More About Melissa:

Trendsetting Online Retailers Putting the Buzz Back into Brick and Mortar

An Inside Look at the Pop-Up Retail Phenomenon:

Meet the Innovators- How Pop-Ups Change the Retail Landscape:

The Pop-Up Queen: 5 Questions with Melissa Gonzalez on Making Retail Pop

Follow Melissa on Social:

Twitter: @MelsStyles, #RetailWithMelissa

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